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Plus tips, news & Buffer updates for your social media journey   March 27, 2026 Log in ( https://buffer.com/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZ0vmRzSHbvPstR5hp8yqw== ) Image ( https://buffer.com/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE   The best times to post on every social media Instagram now lets you reorder carousels The evolution of The Weekly Scroll The mistakes hurting your Instagram reach A NOTE FROM SABREEN   👋🏽 Hey creators,   I came back from a very relaxing time off, and though the old me would have jumped right into knocking tasks and projects off my list, I decided to ease back into things instead (and we call that growth!)   That doesn’t mean I haven’t been hard at work, though; if you got our migration email, then you already know: we’re moving to Substack!   I’ve written more about it below in a more personal note than you might be used to seeing in our deep dives, so I’ll let you save your energy for that read.   Hope you have a lovely weekend, and we’ll see you next Friday in our new home!   Warmly, ( https://kirstilang.start.page/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Tami Sr. Content Creator P.S. And yes, we’re moving to Substack! If you prefer not to make the switch with us, you can opt out here ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0vmRzSHbvPstR5hp8yqw== ). THE LATEST FROM THE BLOG   * Discover ( https://buffer.com/resources/best-time-to-post-social-media/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the best times to post on all platforms in 2026 * Learn ( https://buffer.com/resources/instagram-algorithms/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how the Instagram algorithm works * Buffer’s been looking a little different — here’s why ( https://buffer.com/resources/introducing-a-calmer-more-flexible-buffer/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) THE DEEP DIVE   From "Buffer's Social Media Newsletter" to The Weekly Scroll (and what comes next) If you've been subscribed to this email for a while, you've watched it change more times than you probably realize.   This newsletter didn't start as The Weekly Scroll. It started as Buffer's Social Media Newsletter, which is about as descriptive as newsletter names get, and pretty much did what it said on the tin. We would do a round-up of everything Buffer published that week, sharing new blog posts, podcast episodes, and product announcements. Useful, sure, but it read more like an internal content log than something you'd look forward to opening on a Friday morning.   And for a long time, that was fine. The job of the newsletter was to get our content in front of more people. And it did that pretty well as our list grew over the years. Then things started to shift when I took over (for better or worse). We shifted the focus toward making each issue as value-packed as possible.   The name change came later. "The Weekly Scroll" was an attempt to give this thing an identity, and coupled with new branding, it felt like a whole new ‘letter. With the new name and new visual identity came a new format: a personal note up top, a curated set of blog links, a deep dive into one topic, social media news, and a YouTube feature.   That format is the one you're reading right now. And I love it. Writing these notes every week has become one of my favorite parts of my week. There's something about the constraint of a weekly email that forces you to figure out what you actually think about something. I can't ramble for 3,000 words. I have to pick a lane, say the thing, and trust that it will land. I've written about going semi-viral on TikTok and not wanting to become "the girl who talks about her job." I've shared our data as blog posts and as reports. Kirsti has written about Threads engagement data. Sabreen has brought her own perspective to these pages. The newsletter went from a link dump to something with actual voices in it.   But here's what I've also learned: the format has limits.   The rigid template that makes The Weekly Scroll easy to produce is also what keeps it in a box. Every issue has the same sections in the same order. There's no room to play, and play is very much a part of the spirit of this newsletter. And, perhaps least satisfyingly, it’s a one-way street. Right now, the only way you can respond to something I write here is to reply to this email, and those replies land in a shared inbox that's easy to miss. I can't embed a poll or start a conversation thread. And once you read and click a couple of links, that's it till next week.   That's a big part of why we're moving to Substack.   On Substack, the newsletter gets a home on the web, not just in your inbox. You'll still get it in email (nothing changes there). But now each issue also lives as a post you can share, comment on, and revisit in your inbox or our archive. The format also has room to flex. Some weeks might be a full deep dive. Other weeks might be a quick roundup with a question at the end. (Keep an eye out for some interesting new formats we have planned wink wink). I also really wanted the comments functionality. I know that sounds small, but it matters, especially for our team —we want to know what you think. On Substack, you can leave a comment, and our team can actually respond!   None of this means the identity of The Weekly Scroll is changing. It's still going to be social media tips, data, news, and the personal perspective of whoever's writing that week. It's still going to come from Buffer. It's still going to be free. What changes is the format, which will be more flexible, more interactive, and hopefully more fun for all of us.   If you got the migration email earlier this week, you already know the logistics. If not: don’t worry about it, you can subscribe directly below if you wish to move with us. We'll make the transition as smooth as we can, and your subscription will carry over seamlessly. I'm really excited about this. And a little sentimental, too. This format, the one you're reading right now, has been good to me. But I think what's coming next will be even better.   See you on Substack! Follow The Weekly Scroll ( theweeklyscrollbybuffer.substack.com?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?   * Instagram ( https://www.instagram.com/p/DWO51c8kfFH/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io#:~:text=If%20you're%20indecisive%20about,taxadigitalmedia ) added the ability to edit carousel order after publishing * YouTube ( https://www.socialmediatoday.com/news/youtube-expands-shopping-affiliate-program-access/815754/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) lowered the follower threshold for earning sales commissions from 1,000 to 500 * Videos ( https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) that include human speech and presence within the first 3 seconds have better retention BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=yE2vmHfyOnA&utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) 6 Mistakes That Hurt Your Instagram Reach in 2026 In this video, Sabreen breaks down 6 specific mistakes that hurt your Instagram reach in 2026 — including one most creators don't even know exists (recommendation eligibility — it's a thing, and it matters). Watch video ( https://www.youtube.com/watch?v=yE2vmHfyOnA&utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260327_Social_Media_Newsletter&utm_content=260327_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0vmRzSHbvPstR5hp8yqw== )

Same newsletter, new home. Here’s what to expect.   Image ( https://buffer.com/?utm_campaign=Mar26_Weekly_Scroll_Substack_Opt-out&utm_content=Mar26_Weekly_Scroll_Substack&utm_medium=email_action&utm_source=customer.io ) A NOTE FROM TAMI   👋 Hi there,   Depending on how long you've been subscribed, you've watched The Weekly Scroll grow from a simple roundup into something a bit more editorial. And continuing the spirit of evolution, we're moving to a new home on… *drumroll please* Substack! What this means for you: * You’ll still receive the newsletter every Friday * The focus will stay the same: helping creators and social media professionals stay informed without drowning in updates * The format will lean a bit more into commentary and analysis — expect to see a few new voices in the mix! Substack also lets us do a few things we couldn't before — like comments, discussion threads, and actually hearing from you, our lovely readers. (This is the part I'm looking forward to the most.)   If you’d prefer not to receive the newsletter from its new home, you can opt out of the migration below and you won’t be subscribed on Substack. Opt out of the Substack move → ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0fuBbVzvxlG917zxyVkw== ) Otherwise, there’s no action needed — we’ll see you in your inbox as usual this Friday.   Until next scroll, ( https://kirstilang.start.page/?utm_campaign=Mar26_Weekly_Scroll_Substack_Opt-out&utm_content=Mar26_Weekly_Scroll_Substack&utm_medium=email_action&utm_source=customer.io ) Tami Sr. Content Creator  About Buffer Buffer has everything serious teams need, without the complexity or price tag that usually comes with it. We're customer-funded, have a forever free plan, and are official API partners with the major social platforms.   Try free → ( https://buffer.com/?utm_campaign=Mar26_Weekly_Scroll_Substack_Opt-out&utm_content=Mar26_Weekly_Scroll_Substack&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=Mar26_Weekly_Scroll_Substack_Opt-out&utm_content=Mar26_Weekly_Scroll_Substack&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=Mar26_Weekly_Scroll_Substack_Opt-out&utm_content=Mar26_Weekly_Scroll_Substack&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0fuBbVzvxlG917zxyVkw== )

Plus tips, news & Buffer updates for your social media journey   March 20, 2026 Log in ( https://buffer.com/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZ0LVfulNvgYER_VCWrUJQ== ) Image ( https://buffer.com/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE   Starting a new Instagram account from scratch Social news worth knowing this week The Google reviews habit with serious ROI The best times to post on TikTok A NOTE FROM SABREEN   👋🏽 Hey creators,   In the coming months, I’m doing something I didn’t expect to do at all. I’m starting a new Instagram account! 👀   I’ve been an Instagram power user for nearly 16 years, which means I’ve grown with the platform through many different seasons of life and many different versions of the app itself. I started posting while living in India, moved to the UK a few years later, and then to the US in 2018.   That journey has shaped my audience in a way I’m super grateful for, but it has also created a challenge as I think more seriously about monetization.   I’d love to explore more sponsored content, affiliate work, and UGC partnerships on Instagram. But to do that well, I need to show brands that I can reach the audience they’re trying to reach and influence wallet share in the market I’m creating for. Right now, most of my audience is in South Asia, which makes that a little harder when I’m creating and pitching in the US market.   So, I’m starting fresh. It feels a little daunting, but also exciting. This time, I get to build with more clarity, more nuance, and a much stronger sense of what works! If you’re in a similar season or figuring things out as you go, come join us in the Buffer Discord ( https://buffer.com/our-community?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ). We’d love to jam with you!   Now, let’s get into the fun stuff, shall we? — she says before taking a spiritually necessary bite of a garlic salt bagel. 🥯   Warmly, ( https://kirstilang.start.page/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Sabreen Sr. Brand & Community Manager  P.S. We’re moving to Substack! If you prefer not to make the switch with us, you can opt out here ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0LVfulNvgYER_VCWrUJQ== ). THE LATEST FROM THE BLOG   * Find out ( https://buffer.com/resources/data-best-content-format-social-media/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) which formats perform best on every major platform * Learn ( https://buffer.com/resources/how-this-agency-uses-buffer-to-manage-30-social-accounts/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how this agency uses Buffer to manage 30+ social accounts * Get ( https://buffer.com/resources/instagram-image-size/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) our updated guide to the right image sizes on Instagram THE DEEP DIVE   Why replying to Google reviews is one of the highest ROI things you can do Most business owners know they should reply to reviews. Thank people. Respond to complaints. Stay active.   But what makes this one especially worth paying attention to is that it’s not just a brand hygiene task. It can influence trust, conversion, revenue, and even local search visibility.   In this article, Buffer’s senior product marketer, Mike Eckstein breaks down the ‘why’ with data. This is the part that stood out to me most: replying to reviews is one of those rare small business habits that can improve how people perceive you and how likely they are to choose you. * Your reviews are being read more closely than you think. According to BrightLocal’s 2026 Local Consumer Review Survey, 97% of consumers read online reviews, and 41% say they always read them when evaluating a business. Most of those people are looking on Google specifically, which means your review section is a bit like a virtual storefront. * Replying does not just look good. It changes behavior. Around 88% of consumers are influenced by whether a business responds to reviews, and 89% now expect business owners to do it. What is especially interesting is that people don’t want selective engagement. Responding only to negative reviews or only to positive ones performs poorly, and generic templated responses can make people less likely to choose a business. The takeaway is not just “reply more,” but rather, “reply authentically and consistently.” * The upside reaches revenue, rankings, and reputation. Businesses that replied to at least 25% of reviews earned 35% more revenue than average, while businesses that replied to none earned 9% less. People also spend more at businesses that visibly engage with feedback. On top of that, review responses can support local search performance, and even negative reviews become useful when handled well. In one study, consumers were 33% more likely to upgrade a review if a business responded with a personalized message within a day. If replying to Google reviews has been sitting in the “nice to do when I have time” bucket, this is your sign to move it higher! Your responses are public proof that you really care about your customers.  Dive deeper ( https://buffer.com/resources/replying-to-google-reviews/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?   * Facebook has launched a Creator Fast Track ( https://about.fb.com/news/2026/03/creator-fast-track-grow-your-audience-earn-money-on-facebook/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) monetization program * New creator partnerships tools ( https://www.socialmediatoday.com/news/linkedin-adds-new-ways-for-brands-to-tap-into-creator-partnerships/815152/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) for brands on LinkedIn * YouTube reveals ‘Reimagine, ( https://blog.youtube/news-and-events/reimagine-new-ai-powered-remix-tool-youtube-shorts/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )’ a way to transform your shorts with AI BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=KBLKfHFEjNo&utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Best Time to Post on TikTok in 2026 (We Analyzed 7.1 Million Posts) TikTok is completely different from every other platform when it comes to timing. Kirsti Lang breaks down the best days and times to post on TikTok in 2026, backed by data from 7.1M posts.  Watch video ( https://www.youtube.com/watch?v=KBLKfHFEjNo&feature=youtu.be&utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260320_Social_Media_Newsletter&utm_content=260320_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZ0LVfulNvgYER_VCWrUJQ== )

Plus, tips, news & Buffer updates for your social media journey   March 13, 2026 Log in ( https://buffer.com/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZznST_DGHK3bZlakjYPyw== ) Image ( https://buffer.com/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE   How to use Twitter/X as a complete beginner Apple Music users can access full songs in TikTok Free Instagram tools worth your time The best time to post on Instagram A NOTE FROM KIRSTI   👋 Hey folks,   I created over 15 posts from one video this month, and it only took me a couple of hours. I know, my flabbers are gasted too!    I've been building out a new content system for my own channels, and it's shaping up better than I expected. It starts with a long-form YouTube video, which I chop into two or three short-form clips with different hooks. Then a carousel, maybe a text post — and that's pretty much it.   One day of work, spread across the week, yields about two weeks of content across all my channels. Around 15 posts from a single base piece of content.   The publishing schedule is where Buffer's Best Time to Post data ( https://buffer.com/insights?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) comes in handy. I've mapped everything out according to the best day and time, so I have at least one post going out every day.   The stretch goal is to film and edit one YouTube video per week, so I've always got two of these cycles overlapping. I'm still working toward that!   Bonus tip: Do not be afraid to share the ‘same’ video (with a fresh hook) on your channels, especially TikTok and YouTube Shorts. It’s such a great source of data in helping you figure out what resonates with your audience.   Keep experimenting!   Yours in social [media] science, ( https://kirstilang.start.page/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Kirsti Sr. Content Creator  P.S. We’re moving to Substack! The move is still a couple weeks away, but if you prefer not to make the switch with us, you can opt out here ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZznST_DGHK3bZlakjYPyw== ). THE LATEST FROM THE BLOG   * Get ( https://buffer.com/resources/trending-songs-tiktok/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) a list of the most viral songs and sounds on TikTok right now * Find out ( https://buffer.com/resources/replying-to-google-reviews/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) why replying to Google reviews is a must for businesses * Learn ( https://buffer.com/resources/how-to-use-twitter/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to use Twitter/X as a complete beginner * Check out ( https://buffer.com/resources/new-buffer-composer/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Buffer’s shiny new composer design * Explore ( https://buffer.com/resources/best-social-media-analytics-tools/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the 11 best social media analytics tools THE DEEP DIVE   Free Instagram tools worth your time If you’re serious about growing on Instagram, you might want to look outside the app itself for some extra help. From planning to publishing, Tami has got you covered with her comprehensive stack. There are 26 in her full guide, but I’ve spotlighted a couple here.   And don’t worry — they won’t cost a cent. * Canva just can’t be beat for visual content (especially if you’re tapping into the power of carousels right now). Thousands of templates, a drag-and-drop interface, and AI-powered features, all free. Even if you've never designed before, you'll figure it out in minutes. * CapCut is the best free option for video editing. Fully mobile editing, auto-captions, 4K export, and no watermarks. Instagram’s own Edits comes close, sure, but CapCut also offers desktop and browser versions, which gives it the edge for me. * Dupe is a library for stock images that… look nothing like stock images. The photos are curated and editorial-style — think flat lays, lifestyle, workspace — and there's no login or attribution required. Great for filling content calendar gaps without reaching for the same tired stock photos. * Buffer handles both planning, scheduling, analytics, and managing comments in one place. The free plan lets you schedule up to 10 posts per profile, manage hashtag groups, and preview your grid — and you can manage and respond to all comments (for all your platforms) in a single, calm dashboard. * SparkToro is great for audience research. Five free searches a month show you what your audience reads, watches, and follows — useful for finding collaboration opportunities and smarter content angles. * ManyChat lets you automate DM responses based on keywords or comments, which is handy for lead generation, delivering freebies, or just keeping up with a busy inbox. My recommendation as a tools geek: pick one or two, use them consistently for a few weeks, and add to your stack from there.  Read the full list of 26 tools ( https://buffer.com/resources/free-instagram-tools/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) EXPLORE THE REPORT IN OUR INSIGHTS HUB   For more data, visit Buffer's Insights Hub where we've visualized all the data, broken down by platform, so you can dig into the parts that matter most to your strategy. Explore the report → ( https://buffer.com/insights/state-of-social-media-engagement-in-2026?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?   * Instagram Edits gets even more new features ( https://www.threads.com/@creators/post/DVtbyLyAPK4?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) * Facebook creators can now add affiliate links ( https://www.socialmediatoday.com/news/facebook-expands-affiliate-program-to-include-brand-links/814390/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to reels * Apple Music users can access full songs in TikTok ( https://techcrunch.com/2026/03/11/tiktok-now-lets-apple-music-subscribers-play-full-songs-without-leaving-the-app/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=KXb20vX9bno&utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Best Time to Post on Instagram in 2026 (Based on 9.6 Million Posts) In this video, I'm breaking down the best times to post on Instagram in 2026, times to avoid, and how to set up your Buffer posting queue so it all runs on autopilot.  Watch video ( https://youtu.be/KXb20vX9bno?si=UxmD6OTNG4y0DmZr&utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260313_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZznST_DGHK3bZlakjYPyw== )

Plus, tips, news & Buffer updates for your social media journey   March 6, 2026 Log in ( https://buffer.com/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZzDc81nHcHs0dWHqIyK7A== ) Image ( https://buffer.com/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE   Discover how to get more followers on TikTok Threads tests simplified way to DM in-feed The state of social media engagement in 2026 How to create a social media calendar A NOTE FROM TAMI   👋 Hey folks,   Two things before we get into this week's issue.   First — we just dropped The State of Social Media Engagement 2025. The team spent months crunching data from millions of posts across ten platforms to surface what's actually working right now: engagement rates, content formats, timing, frequency. There's a full breakdown in today's issue. I can't wait to hear what you think.   Second, we’re moving to Substack! Expect more details in the coming weeks, but you heard it here first. While we’re moving to a new platform, expect all the same great content you’ve come to expect from The Weekly Scroll (and more, wink wink).   OK, let's get into it.   Hope you have a lovely weekend, and we’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Tami Sr. Content Creator  THE LATEST FROM THE BLOG   * How ( https://buffer.com/resources/how-to-get-followers-on-tiktok/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to get more followers on TikTok in 2026 * Discover ( https://buffer.com/resources/smart-scheduling/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Buffer’s new Smart Scheduling feature * The ( https://buffer.com/resources/best-social-media-management-tools/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) best social media management tools in 2026 THE DEEP DIVE   The State of Social Media Engagement in 2026: Data from 52M+ Posts We realized last year that we're sitting on a ton of data that tells us what's actually working on social media. And nothing is more pressing for creators, business owners, agencies, and whoever else is in the mix of Buffer’s user base, than understanding that.   So we decided to answer one of the more pressing questions: how does engagement work?   To do that, we analyzed tens of millions of posts across ten platforms to get as close to an objective answer as possible.   A few things that stood out: * Engagement rates aren't comparable across platforms. A 4% engagement rate means you're underperforming on LinkedIn and doing fine on X. Instagram's -26% year-over-year looks alarming until you factor in that the platform has been shifting its own success metric toward views — so the traditional formula is measuring less of what Instagram is actually optimizing for. * Replying to comments will almost always yield better engagement. Across all platforms studied, posts where creators replied to comments consistently outperformed posts where they didn't. Threads led at +42%. LinkedIn at +30%. Even Facebook showed a lift at +9.5%. The analysis compared each account against its own baseline — so this isn't big accounts vs. small ones. It's the same accounts, on the same platforms, with replies happening vs. not. And that pattern held everywhere. * There's no universal best format for engagement — only the best format for that platform. LinkedIn carousels earn roughly 3x the engagement of video. Facebook's gap between best and lowest-performing format is less than one percentage point. On Instagram, carousels earn more engagement per person reached, but Reels get more reach. * Not posting will cost you engagement. Across 4.8 million channel-week observations, accounts that posted nothing in a given week consistently underperformed their own growth baseline. Even 1–2 posts moved the needle. The biggest gap isn't between posting a lot and a little — it's between posting something and posting nothing. TL;DR   It’s a valid instinct to expect a complicated answer to “the state of engagement”. But what makes for good engagement boils down to three things: make good content, post consistently, and reply to comments. Dive deeper ( https://buffer.com/resources/the-state-of-social-media-engagement-in-2026?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) EXPLORE THE REPORT IN OUR INSIGHTS HUB   For more data, visit Buffer's Insights Hub where we've visualized all the data, broken down by platform, so you can dig into the parts that matter most to your strategy. Explore the report → ( https://buffer.com/insights/state-of-social-media-engagement-in-2026?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?   * Instagram ( https://www.socialmediatoday.com/news/instagram-introduces-thumbnail-post-editing-for-grids/813444/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) introduces updated thumbnail editing * Threads ( https://www.socialmediatoday.com/news/threads-tests-simplified-dm-connection-in-stream/813324/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) tests simplified in-feed DM option * X ( https://www.socialmediatoday.com/news/x-tests-experimental-topic-feed-filter/813447/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) explores a filter for the feed BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=QcZ5sYJ-G-U&t=3&utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) How To Create Your Social Media Calendar From Scratch | + Free Calendar Tool In this video, Kirsti walks through a super simple, step-by-step process to create a social media calendar from scratch. Whether you’re a creator, business owner, or social media manager, this guide will help you plan, organize, and stay consistent with your posts. Watch video ( https://www.youtube.com/watch?v=QcZ5sYJ-G-U&t=3s&utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Instagram ( https://www.instagram.com/buffer/?utm_campaign=260306_Social_Media_Newsletter&utm_content=260306_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZzDc81nHcHs0dWHqIyK7A== )

Plus, tips, news & Buffer updates for your social media journey   February 27, 2026 Log in ( https://buffer.com/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZyfnkPnrU3-P3_C9qmsEw== ) Image ( https://buffer.com/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE   Discover the best time to post on Facebook Instagram is updating the feed Why you should be replying to Threads comments Sabreen’s advice for making money on Instagram A NOTE FROM TAMI   👋 Hey folks,   I went semi-viral on TikTok this week for talking about my job. Now, you might look at my numbers — 32k views, 3.4k likes, and 144 new followers — and think that's not exactly "viral." But considering I was stuck at exactly 899 followers until Tuesday morning, this finally tipped me over 1k, and that’s a big deal ✨to me✨.   But, I (selfishly) wish this happened with something else.   Don't get me wrong — I love talking about Buffer and remote work. I love what I do here, and I have a whole newsletter dedicated to helping people who want similar jobs to mine. But I really don’t want to become "the girl who talks about her job on TikTok." I have other things I want to share and other topics I want to explore.   So now I have a plan. All these new people just landed on my profile because of one video. My job now is to give them a mix — the stuff they came for and the stuff I actually want to make. After all, I'm not locked into anything just because of this one event. I get to decide what comes next.   Hope you have a lovely weekend, and we’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Tami Sr. Content Creator  THE LATEST FROM THE BLOG   * Learn ( https://buffer.com/resources/alternatives-to-hootsuite-free-how-buffer-and-hootsuite-compare/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to make money on Instagram in 2026 * How ( https://buffer.com/resources/buffer-features/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to make the most of Buffer’s features * Discover ( https://buffer.com/resources/best-time-to-post-on-facebook/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the best time to post on Facebook * Find out ( https://buffer.com/resources/facebook-ads-beginners-guide/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to run Facebook ads THE DEEP DIVE   Replying to Comments isn't a Nice-to-Have on Threads — it's the Whole Strategy There's a reason most of us treat replying to comments like homework. On most platforms, it is homework. You post, some people respond, you drop a like, sometimes a "thank you," and everyone moves on.   Threads doesn't work like that. Kirsti wrote up the findings from Buffer data scientist Julian analysis of over 128,000 Threads posts. And in the data, found that replying to comments boosted engagement by 42%. That's the highest lift of any platform studied, with LinkedIn in second place at 30%.   The takeaway isn't just "reply more." It's that Threads was designed to reward conversation in a way no other platform currently does.   Kirsti breaks down what the data actually tells us — and what it means for how you show up: * Replies are a core mechanic on Threads. Adam Mosseri has said it directly: the value of all your replies is roughly equal to the value of all your posts. Two-thirds of the accounts Julian analyzed saw a positive engagement lift when they replied to comments. If you're posting five times a day and barely responding, you're optimizing for the wrong thing. * Threads treats replies like posts. On most platforms, replies are buried below the fold. On Threads, a reply gets the same visual weight as the original post. Someone scrolling their feed can't tell the difference between a great reply and a great post. That means every reply you write has the potential to reach people who never saw your original post. * Your replies extend the lifespan of your post. Each reply adds engagement signals that tell the algorithm this conversation is still worth surfacing. A post with active discussion stays in feeds longer than one that collected a few likes and went quiet. * Consistency matters more than perfection. You don't have to write a paragraph every time. "Exactly!" or "I hadn't thought about it that way" still counts. Some days, that looks like thoughtful, detailed responses. Other days, it's a thought paired with a GIF. Both signal to Threads (and to the people in your comments) that there's a real person on the other end. * The ratio matters: try replying more than you post. Mosseri's actual advice is to "reply much more than you post." So if you're posting 5 times a day, that math doesn't work unless you're spending way more time in comments. Try flipping it — post 2-3 times and spend the rest of the time engaging. Open the app, reply to comments on your recent posts first, then think about posting something new. TL;DR   Threads is a conversation platform that happens to let you broadcast. The 42% engagement boost isn't guaranteed for every post, but it tells you where the leverage lies. If you're going to spend time on Threads, spend less of it thinking up the perfect post and more of it talking to the people who showed up. Dive deeper ( https://buffer.com/resources/threads-comments-engagement/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) STAY ON TOP OF EVERY COMMENT    A 42% engagement boost sounds great until you realize it means you actually have to reply to all those comments. Across multiple platforms. Without losing your entire afternoon to scrolling.   Buffer's Community feature pulls all your comments across Threads, Instagram, LinkedIn, Facebook, X, and Bluesky, with more on the way — into one dashboard. You can see what's unanswered, reply without opening the app, and track your consistency over time with a Comment Score.   It's how I keep up without getting sucked in. And it's free for up to 3 platforms. Try Community for free → ( https://publish.buffer.com/create?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?   * Instagram ( https://www.socialmediatoday.com/news/instagram-emphasizes-reels-in-new-design-update/812912/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) is exploring a(nother) feed redesign * Threads ( https://www.socialmediatoday.com/news/threads-now-offers-simplified-sharing-to-instagram/812790/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) simplifies sharing to Instagram Stories * X ( https://x.com/oncescuradu/status/2025623204446744644?s=46&utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) is exploring a version of Bluesky’s Starter Packs BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=OPhI5dE7H7k&utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Instagram Monetization: 12 Proven Ways to Make Money on Instagram 💵 Sabreen breaks down 12 proven ways to monetize Instagram in 2026 — from Instagram-native features like subscriptions and gifts, to brand partnerships, affiliate marketing, and building your own digital products. Watch video ( https://www.youtube.com/watch?v=OPhI5dE7H7k&utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Instagram ( https://www.instagram.com/buffer/?utm_campaign=260227_Social_Media_Newsletter&utm_content=260227_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTube Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZyfnkPnrU3-P3_C9qmsEw== )

February 20, 2026 Log in ( https://buffer.com/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZx7W8GGpQwWmAV13l7BmA== ) Image ( https://buffer.com/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE  Discover the best time to post on TikTok Mastodon adds features for creators Experimenting my way to 22k+ followers Kirsti’s playbook for LinkedIn growth A NOTE FROM TAMI  👋 Hey folks,   I started posting on Instagram again this week. Instead of starting something completely new, I’ve simply been playing around with adding my own content to the mix of my rare monthly photo dumps and Buffer collab posts.   Instagram has always been a very personal platform for me, but seeing more engagement on those collab posts made me curious: what would happen if I actually showed up with my own stuff too?   So I did. And it seems to be working‼️   I've been posting more regularly than I have in months, trying new formats, figuring out how my personal content can match the quality of what I'm making for Buffer. My impressions are up about 350% from where they normally sit. This approach has reminded me of that feeling of trying things just to see what happens that I've missed.   It reminded me that every good stretch in my content career started exactly like this: with an experiment or challenge I kick off just to see what happens. And every time I've gotten away from that energy, trying to optimize instead of explore, things start feeling stale.   So, I hope you get an experimental brain wave soon.   Come let me know about some experiments you can try this week in Discord ( https://buffer.com/community?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ).   Hope you have a lovely weekend, and we’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Discover ( https://buffer.com/resources/best-time-to-post-on-tiktok/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the best time to post on TikTok in 2026 * These ( https://buffer.com/resources/social-media-scheduling-tools/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) are the best social scheduling tools in 2026 * How ( https://buffer.com/resources/schedule-to-bluesky/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to schedule, crosspost, and more on Bluesky * Get ( https://buffer.com/resources/grow-on-instagram/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) more followers on Instagram in 2026 THE DEEP DIVE   I Didn't Plan My Way to 22K LinkedIn Followers — I Experimented My Way There  Most LinkedIn growth advice reads like a checklist. Pick a niche ✅. Optimize your headline ✅. Post five times a week ✅. And sure, that stuff matters — I talk about all of it in the article that inspired this week’s deep dive.   But if I'm being honest, that's not how any of it actually happened for me. I didn't sit down with a strategy doc and execute my way to 22K followers. I just…tried things. Some worked, most didn't, but the ones that did taught me what to do more of.   The article gives you the playbook. This is the part about how I built it. * The same tactic, run two different ways, taught me more than any strategic fine-tuning could. In October 2024, I posted 31 times on LinkedIn, chased reach, and generated over 300,000 impressions. I didn't convert any of that into anything. No partnerships, no new opportunities, nothing. In January 2025, I tried again — but this time I picked clear content pillars, focused on monetization, and leaned into video. I generated 83,000 impressions, about a quarter of what I hit in October. But I landed my first brand partnership 21 days in. * I went all in on video, and the data told me to diversify. During that January challenge, 76% of my posts were video. I was convinced that was the format for me. Then I looked at the numbers: image posts were getting 50% more impressions on average, and text posts were driving the most comments. I wouldn't have known that without committing to one format long enough to actually have something to compare. * Your audience will tell you what to make next — if you ask. Twice now, I've posted an open-ended question or shared a milestone and invited people to ask me anything. The first time, I asked what challenges people were facing with personal branding. The replies turned into weeks of content I didn't have to brainstorm. The second time, I shared that I'd earned $2,000 from LinkedIn brand partnerships and added "ask me anything." Over 30 comments came in — not vague engagement, but specific, tactical questions. One person asked for my exact pitching playbook. Another wanted a breakdown of what metrics brands actually care about. Those questions became posts. Bottom line   If you're doing all the right things but feel stuck on LinkedIn, you probably don't need a whole new strategy. You need a few experiments. Post in a format you haven't tried. Ask your audience something you're genuinely curious about. Set a goal for the next 30 days that isn't "grow"—make it specific enough that you can track whether it worked. The strategy that works for you is on the other side of a few intentional experiments, not in someone else's playbook. Dive deeper ( https://buffer.com/resources/how-to-increase-linkedin-followers/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) CAPTURE IT BEFORE IT DISAPPEARS   That experimental energy is great — until the idea slips away. When a comment sparks your next post or a new format clicks, save it to your Create space in Buffer so it's ready when you are.   It's where I keep my own running list of ideas, and it's available on Buffer's free plan. Try Create for free → ( https://publish.buffer.com/create?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * YouTube ( https://www.socialmediatoday.com/news/youtube-expands-live-stream-donations-updates-shorts-editing-tools/812478/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) updates the shorts editing tool * Mastodon ( https://techcrunch.com/2026/02/18/mastodon-a-decentralized-alternative-to-x-plans-to-target-creators-with-new-features/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) adds new features aimed at creators * Snapchat ( https://techcrunch.com/2026/02/17/snapchat-launches-creator-subscription-in-the-u-s/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) is launching paid creator subscriptions BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=P0wNRtpK_7E&utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )The LinkedIn Playbook That Got Me To 12K and 6M impressions Kirsti gained most of her 12K+ LinkedIn followers in the last 12 months. In this video, she shares exactly how she did it. Whether you're dreaming of becoming a creator, want to fast-track your career, or build a business through LinkedIn, this is your complete roadmap to getting started from scratch. Watch video ( https://www.youtube.com/watch?v=P0wNRtpK_7E&utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Instagram ( https://www.instagram.com/buffer/?utm_campaign=260220_Social_Media_Newsletter&utm_content=260220_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZx7W8GGpQwWmAV13l7BmA== )

February 13, 2025 Log in ( https://buffer.com/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZxXhZPd9pjThrnj39Yckg== ) Image ( https://buffer.com/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Curated by Buffer, your favorite social media workspace. Try our free plan ( https://buffer.com/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) to start sharing consistently, without the chaos. IN THIS ISSUE  A Threads feature that got me 54K views overnight Instagram introduces clickable links to reels The case for curating what you consume How often to post on LinkedIn A NOTE FROM TAMI   👋 Hey folks,   I spent the week thinking about what inputs contribute most to my outputs to get a list of the best newsletters I'm subscribed to. If you're a social media manager, creator, or even just slightly marketing-adjacent, you'll likely find the newsletters in my list to be fine additions to your rotation.   Somewhere in the process of writing up this list, I was reminded about how much curation is needed to get your inputs to go from random to valuable. Whether it's you doing the curating or the YouTuber or writer you're engaging with, taste is a necessary filter for developing a point of view.   It's a filter you build on purpose, over time, that shapes what catches your attention and what you do with it. And the uncomfortable flip side is if you're not building that filter intentionally, the algorithm is building it for you. You’ll get the same inputs as everyone else and thus make the same observations, share the same hooks, and make the same edits.   I've been trying to get more deliberate about this — not just with newsletters, but with everything I let into my creative rotation. Some things I’m trying are editing my feed, picking up my magazines instead of my phone when I want to feel inspired, and noting my ideas and making sure to revisit them.   It's not a very productive practice in the short term, but it has definitely led to an increase in the quality of my work (I hope you can tell). And to be honest, sacrificing a bit of productivity for increased creativity sounds like a worthwhile tradeoff to me. Come let me know what you think of my list and what's in your rotation in Discord ( https://buffer.com/community?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ).   Hope you have a lovely weekend, and we’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * How ( https://buffer.com/resources/trending-topics-threads/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) trending topics on Threads got this Buffer creator 54k views * Discover ( https://buffer.com/resources/threads-new-features/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the top Threads features * Learn ( https://buffer.com/resources/how-to-grow-on-threads/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to get more followers on Threads THE DEEP DIVE  The Case for Curating What You Consume Most people’s “content rotation” isn’t a rotation. It’s a pile. Subscribe when someone recommends something, skim when the subject line feels urgent, ignore the rest, repeat. That was basically my system until I started obsessing over “curating my inputs”. Now, I can pinpoint the patterns that make certain pieces of content stick. And rounding up 23 newsletters I actually read for this article made those patterns obvious.   Now you can skip to the dive deeper button at the end of this section to read the full list. But for today’s deep dive, I want to get into the part that didn't make it into the article: what separating the keepers from the noise taught me about developing taste as a creator. * Fewer newsletters you read beats more newsletters you save. Forty newsletters sitting in your inbox don’t do anything for you. Five you actually open, highlight, and return to, will. A better test than “is this good?” is: did it leave a mark? If you can’t point to why or how it inspires you, it might be time to cut. * Pick by job, not by topic. I need different inputs for different moments. One to keep me current (ICYMI, Marketing Brew). One to sharpen strategy (Considered Chaos, MKT1). One to pull me back into the fun of being online when everything starts feeling like metrics (Party Friend, Post-Culture). If every newsletter in your inbox sounds the same, your work might start sounding the same, too. * Your best inputs won’t all be in your niche. Some of the biggest upgrades to my writing didn’t come from “social media newsletters.” They came from brand strategy and consumer psychology — the kind of stuff that gives you new angles, not more tactics. The goal isn’t more niche content. There are more ways to see. * Curation is how you protect your point of view. If you don’t choose your inputs, the algorithm will choose them for you. That’s how you end up with the same references, the same takes, and the same formats as everyone else. Being picky about what stays is one of the simplest ways to keep your perspective yours. Bottom line   If your content feels stale, don’t jump to try a new format. Start with your inputs. Pick three media you enjoy that fill a gap in how you think, whether that’s a YouTube channel or one of the newsletters on my list. Engage them for a month, and watch what starts influencing your ideas — that’s probably a keeper. Dive deeper ( [https://buffer.com/resources/best-newsletters/](https://buffer.com/resources/best-newsletters/) ) TURN CURATION INTO CONTENT  Instead of saving great posts “for later,” you can add your favorite blogs and YouTube channels to Feeds in Buffer and see new content as it publishes — ready to share or schedule.   It’s one of the easiest ways to discover and share fresh content instantly — all without adding more tabs to your life. And, it’s available on Buffer’s free plan. Sign up to try Feeds → ( https://publish.buffer.com/create/feeds?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Bluesky ( https://www.socialmediatoday.com/news/bluesky-adds-drafts-updated-welcome-screen/811913/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) launches drafts * Instagram ( https://www.instagram.com/reels/DUCPVbWDsZ5/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) introduces clickable links to reels * …and is testing a BeReal competitor called Instants ( https://www.socialmediatoday.com/news/metas-experimenting-with-a-new-image-sharing-app/811888/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) * Threads ( https://www.socialmediatoday.com/news/threads-expands-manual-algorithm-control-option/811997/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) expands algorithm control options BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=Dnfx18FZXMQ&t=15&utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )How Often to Post on LinkedIn in 2026 (Data From 2 Million+ Posts) Kirsti has grown to 12K+ followers on LinkedIn, landed her dream job, and works with brands as a creator. In this video, she'll walk you through exactly how to optimize your LinkedIn profile step-by-step, including a hidden setting that most people never turn on. Watch video ( https://www.youtube.com/watch?v=Dnfx18FZXMQ&t=15s&utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Grow from zero → one → one million Whether you’re just getting started or scaling your audience to new heights, Buffer makes it easy to create content, publish consistently, and expand your reach.   Sign up for free → ( https://buffer.com/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260213_Social_Media_Newsletter&utm_content=260206_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZxXhZPd9pjThrnj39Yckg== )

February 6, 2025 Log in ( https://buffer.com/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZw0Hnp1zpGuennZ0HDF2w== ) Image ( https://buffer.com/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 6-min read   Trending songs on TikTok for February Instagram testing reordering carousels after posting How I use AI as a creator Kirsti's LinkedIn tips that helped her grow to 12k+ A NOTE FROM TAMI  👋 Hey folks,   Have you ever had to explain a concept to someone and realized mid-sentence that you didn't fully understand it yourself?   That happened to me this week, but with my creative process. I worked on an article about every AI tool I use to create content, and I had to map out my entire workflow — stage by stage, tool by tool.   If it sounds straightforward, great, because it definitely wasn't.   Laying it all out forced me to name patterns I'd never consciously articulated. Like the fact that most of my AI usage isn't happening at the writing stage at all. It's earlier, in how I collect ideas and develop my thinking. And later, in editing and automation. The writing is still me, for better or worse, but everything around it has quietly changed.   Having to communicate that distinction really helped sharpen my understanding of myself. And apparently, I'm on a roll with self-awareness, because my favorite new habit, journaling, has been unlocking a fountain of content ideas, too.   Both things come down to the same habit: paying closer attention to my own mind and the world around me. If that's what keeps the ideas flowing like they did this week, I'll take all the journals and introspection I can get.   Hope you have a lovely weekend, and I’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Discover ( https://buffer.com/resources/the-best-time-to-post-on-threads/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) the best time to post on Threads * Learn ( https://buffer.com/resources/how-to-increase-linkedin-followers/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) how I grew to 20k+ followers on LinkedIn * Check out ( https://buffer.com/resources/trending-songs-tiktok/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) the trending TikTok songs for February THE DEEP DIVE  I Use AI to Create Content Every Day — But Not the Way You'd Expect Most people's AI content workflow looks like this: open ChatGPT, ask it to write a caption, get a generic response, rewrite the whole thing, and wonder what the point was. That was me a year ago. However, what improved my process wasn’t finding the ultimate tool — it was realizing AI's real leverage isn't in the creative stage. It's in everything around it.   I’ve tested a lot (A LOT) of AI tools. These are the ones that stuck, and why, organized not by tool type, but by where they come in my creative process. * Better inputs beat better prompts. The quality of what you consume directly shapes the quality of what you create. Tools like Sublime let you build a personal library of ideas that AI can actually pull from — so when you ask it to help, you're handing it 40 ideas you've been collecting, not a vague prompt about "personal branding." The secret to better AI output isn't prompt engineering, it's better raw material. * AI is a better thinking partner than ghostwriter. The tools that made the biggest difference — Claude, ChatGPT, Notion AI — weren't the ones writing my posts. They were the ones helping me think through structure, poke holes in my logic, and figure out what I was actually trying to say before I tried to say it publicly. The distinction between "write this for me" and "help me think about this" changes everything. * Your voice is the one thing AI can't really replicate. It’s worth protecting. Every drafting and editing tool on this list is a starting point, not a final product. I use Buffer's AI Assistant to generate five variations of a rough idea, then Frankenstein the best parts together. But the specific examples, the lived experience, the parts that sound like me come from the edit. If you're publishing AI output with minimal changes, your audience will feel the absence of a person on the other end. * Automate the friction, not the creativity. The real bottleneck for most creators isn't producing content — it's everything around it. Moving files between apps, reformatting for different platforms, posting schedules: the list goes on. Tools like Zapier and OpusClip handle the mechanical parts, so your energy stays on the parts that actually need you, also known as the creativity. Bottom line   AI won't fix a broken content process — it'll just help you make mediocre content faster. But when you're clear on what you're making and why, the right tools at each stage can collapse weeks into days. Start where you're stuck, not where the hype is. Dig into my full tools list in the article linked below. Dive deeper ( https://buffer.com/resources/ai-social-media-content-creation/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) REPURPOSE > REINVENT  You don’t need brand-new ideas to grow. Your next post can be something you’ve already shared, with a fresh spin.   One of the simplest ways our team uses AI is to look at a high-performing post inside Buffer, then ask it to: * Rewrite it from a new angle * Adapt it for another platform * Turn it into a thread, carousel, or follow-up Then, we use Buffer to crosspost across channels in a single click to maximize reach with minimal effort.   If you want to try this yourself, you can see your top-performing posts (and crosspost them!) with a free Buffer account. Sign up to crosspost → ( https://buffer.com/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Instagram ( https://www.threads.com/@alex193a/post/DUVSDnijael/video-instagram-is-working-on-the-ability-to-reorder-carousels-after-posting?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) is testing letting you reorder carousels after posting * …and removing ( https://techcrunch.com/2026/01/30/instagram-might-soon-let-you-remove-yourself-from-someones-close-friends-list/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) yourself from someone’s Close Friends list * LinkedIn ( https://www.linkedin.com/business/marketing/blog/trends-tips/b2b-marketing-insights-creators-thought-leadership?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) shares B2B marketing insights for 2026 BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=Rk135C5u61g&t=12&utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )LinkedIn Profile Tips That Landed Me 12K Followers + My Dream Job Kirsti has grown to 12K+ followers on LinkedIn, landed her dream job, and works with brands as a creator. In this video, she'll walk you through exactly how to optimize your LinkedIn profile step-by-step, including a hidden setting that most people never turn on. Watch video ( https://www.youtube.com/watch?v=Rk135C5u61g&t=12s&utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260206_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZw0Hnp1zpGuennZ0HDF2w== )

January 30, 2025 Log in ( https://buffer.com/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZwPNWSbH_jop88KDtilcQ== ) Image ( https://buffer.com/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 6-min read   Why you should be replying to your comments Bluesky teases its 2026 roadmap Advice from Bufferoos for new creators Learn how to schedule LinkedIn posts A NOTE FROM TAMI  👋 Hey folks,   When you’re faced with a content format that feels unfamiliar or uncomfortable, what do you usually do?   For me, that format is video, and I know exactly what I tend to default to: sit-down videos. Talking to the camera and rambling off the cuff is familiar and safe.   Vlogs, however, don’t feel safe. And LinkedIn vlogs especially don’t.   But when Kirsti shared that vlogs can be an underrated way to reach new people and build connections on LinkedIn using her super-ultra-viral post ( https://www.linkedin.com/posts/kirsti-lang_ever-wondered-what-its-really-like-to-have-activity-7231282164116463619-IBJe?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) as an example, I wanted to test that theory for myself. So I spent my Wednesday filming a vlog.   It was busier than I expected. I didn’t finish editing until 1 a.m., and I definitely wasn’t fully satisfied with the clips or the final cut. Normally, that would’ve been my cue to keep it in drafts. Instead, I scheduled it anyway.   And it’s now on track to be my best-performing post this week. It’s incredible how often growth comes from pushing past discomfort. I’d even say it’s a necessary step to growth.   So, if you also want to take a leap and try something outside your comfort zone, let this be your sign.   Hope you have a lovely weekend, and I’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Why ( https://buffer.com/resources/instagram-comments-engagement/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) you should be replying to your Instagram comments * What ( https://buffer.com/resources/threads-algorithm/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) you need to know about the Threads algorithm * Get ( https://buffer.com/resources/manage-multiple-social-media-accounts/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) our tips for managing multiple social media accounts THE DEEP DIVE  What Actually Gets Creators Past the ‘Scared to Post’ Phase (According to People Who've Been There) Most advice about starting on social media focuses on tactics — formats, hooks, algorithms. But for most people, that's not the real blocker. The real friction shows up earlier: fear of judgment, perfectionism, the feeling that your first post has to mean something. (I've been there. Most creators have.)   Buffer's team — who've collectively published over 11,000 posts and earned 14 million impressions over eight months — shared what actually helped them get past it. A few things kept coming up: * Lower the bar until posting feels almost trivial. The biggest unlock wasn't better ideas — it was less pressure. "Get one post out, get another post out, and soon, the momentum will drive you," shares Darcy ( https://www.linkedin.com/in/thedarcypeters/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ). Early posts don't need to be good: they just need to exist. * Know what your ‘just get it out’ post looks like. Most creators defaulted to the simplest formats when energy was low: a short text post, an image with one sentence. No performance required. As Sabreen ( https://www.linkedin.com/in/sabreenhaziq/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) frames it: "No post is a bad post — just learnings along the way." * Pick a cadence you can maintain on your worst weeks. Rathes ( https://www.linkedin.com/in/rathes-sachchithananthan/?originalSubdomain=uk&utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) learned that big bursts followed by silence don't compound: "Start small and stay consistent." A sustainable rhythm beats an ambitious one every time. * Let go of the idea that video is mandatory. Many Buffer creators grew with text and carousels alone. As Kirsti ( https://www.linkedin.com/in/kirsti-lang/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) shared: "Text and carousels are our bread and butter." Video can come later — comfort follows repetition, not the other way around. * Stop waiting for original ideas. "Your perspective is what makes your content original,” says Arek ( https://www.linkedin.com/in/kirsti-lang/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ), and I agree. You're not here to invent new thoughts. You're here to add your angle to a conversation that's already happening. * Build community before you build momentum. Commenting on others' posts lowered the stakes and created familiarity. By the time Suzanne ( https://www.linkedin.com/in/suzannekelly2/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) posted, she "already had people ready to interact." Posting feels different when you're not speaking into a void. Bottom line   The creators who get past the fear aren't the ones who stopped feeling it. They just posted anyway — with lower standards, simpler formats, and a few people in their corner. As Sabreen put it: "Your creator journey is a long-running storyline that evolves over time. You can't become everything at once... Patience ends up being your greatest advantage." Dive deeper ( https://buffer.com/resources/2026-predictions-social-media/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) EVEN YOUR LOWEST-EFFORT POST COUNTS   Consistency doesn’t come from big creative swings — it comes from showing up on your most tired, least confident days.   That’s why we’ve built a library of hundreds of ready-to-use post templates inside Buffer, all designed to help you get something out when overthinking kicks in.   Get access to the full Template Library by signing up for a free Buffer account. Browse the Template Library ( https://publish.buffer.com/create/templates?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Meta’s ( https://www.socialmediatoday.com/news/edits-gets-simplified-copy-and-paste-improved-track-linking/810642/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) video editing app gets new updates * UpScrolled ( https://africa.businessinsider.com/news/what-to-know-about-upscrolled-the-app-thats-surging-during-tiktoks-chaos/0y8z9g0?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) starts gaining traction * TikTok ( https://www.socialmediatoday.com/news/tiktok-confirms-joint-venture-to-comply-with-us-law/810318/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) confirms its new operations in the U.S. * Bluesky ( https://techcrunch.com/2026/01/27/bluesky-teases-2026-roadmap-a-better-discover-feed-real-time-features-and-more/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) teases its 2026 roadmap BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=rq12rZV7vOI&utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )How to Schedule LinkedIn Posts in 2026 (2 Easy Free Ways + Pro Tips) 🌱 In this video, Kirsti shows you two completely free ways to schedule LinkedIn posts — plus the exact tips that helped her hit 12K+ followers. Watch video ( https://www.youtube.com/watch?v=rq12rZV7vOI&utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260130_Social_Media_Newsletter&utm_content=260130_Weekly_Scroll_Signup_CTA&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZwPNWSbH_jop88KDtilcQ== )

January 23, 2025 Log in ( https://buffer.com/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZvrKSuwclSzXz1zQeDCfQ== ) Image ( https://buffer.com/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 5-min read   The best time to post on Instagram in 2026 YouTube shares 2026 focus ares Forces shaping social media in 2026 Learn how to make money on Instagram A NOTE FROM TAMI  👋 Hey folks,   Over the past two weeks, I've been talking about follow-through (my theme of 2026). Some actions I’ve been taking towards it include clearing the clutter, removing friction, and taking the first uncomfortable steps toward goals I've been carrying for too long.   But not everything will happen on a tight schedule because I have a long warm-up phase.   YouTube? I've wanted to start for years. I edited a video in July that I only just published (and haven’t even shown anyone 😅). Brand partnerships on LinkedIn? It took months of lurking and drafting before I finally decided to do the outreach myself. Even things I ended up loving — travel, concerts, showing up regularly with friends — required way more mental runway than I'd like to admit.   The moment I get an idea is almost never the moment I act. I overthink, get cautious, and most crucially: afraid. Sometimes, the fear sneaks up on me so silently that I don’t even notice it’s there till I’ve waited past the logical point to make a decision.   I used to beat myself up about this, wondering, “What if I'd started earlier? Where would I be now?”   But now, I’m giving myself grace.   Because there's no way to redo the past — you can only do better from here. And as my friends like to remind me: "Whenever you wake up is your morning."   So if you've been sitting on something — a video, a newsletter, a rebrand, a pitch — maybe this is your morning.   What's one thing you've been warming up to for too long? Come tell us in Discord ( https://buffer.com/our-community?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) and maybe find the courage to tap in.   Hope you have a lovely weekend, and I’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Discover ( https://buffer.com/resources/when-is-the-best-time-to-post-on-instagram/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the best time to post on Instagram in 2026 * Learn ( https://buffer.com/resources/repurposing-content-guide/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to repurpose content * Get ( https://buffer.com/resources/animated-gifs-2/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) our guide to GIFs THE DEEP DIVE  The 4 Forces Shaping Social Media in 2026 (and What They Mean for Creators) Every year brings bold predictions about what social media is about to become. But the underlying dynamics don't actually change that much — they just compound. This piece isn't about one-off trends. It's about the forces already in motion and what they mean for how creators work this year.   Here are the four forces and what to do about them: * Trust is now a business requirement. AI has made it easier than ever to create high-quality content, which means polish alone no longer signals credibility. Audiences are filtering for context, consistency, and proof over time. Creators who make their process visible and lean into their perspective (not just their output) have a real edge. * Creators are designing for stability, not just growth. Platform payouts and brand deals are less predictable. In response, creators are building like small business owners by diversifying income with memberships, digital products, and owned spaces. A bigger creator economy doesn't mean winner-takes-all; it means more paths to making it work. * Attention has split into two extremes. Content is getting pulled toward either ultra-short (earns attention fast) or long-form (earns it deeply). The middle — thoughtful but not clearly rewarding — is harder to justify. The question audiences are asking: Why should I stop for this? or Why should I stay? * Creator work is becoming a long-term practice. The "post every day" era is fading. Burnout is real, and creators are restructuring — working in seasons, publishing with more intention, and choosing formats they can actually sustain. Longevity is now a legitimate strategy. Bottom line   The creator economy is becoming more deliberate. Growth still matters, but so does trust, ownership, (sustainable) pacing, and clear strategies. The creators who thrive in 2026 won't be the ones doing the most — they'll be the ones building something that lasts.  Dive deeper ( https://buffer.com/resources/2026-predictions-social-media/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Meta ( https://www.socialmediatoday.com/news/meta-adds-more-languages-to-ai-translations-for-reels/810019/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) adds more languages to AI translations * YouTube ( https://www.socialmediatoday.com/news/youtubes-ceo-outlines-key-areas-of-focus-for-2026/810159/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) shares 2026 focus areas * X ( https://www.socialmediatoday.com/news/x-formerly-twitter-adds-starter-packs-topic-based-follow-lists/810192/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) adds starter packs of creators to follow * …and publishes ( https://www.socialmediatoday.com/news/x-formerly-twitter-publishes-ai-powered-algorithm-code/810015/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) their algorithm code BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=OPhI5dE7H7k&utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram Monetization: 12 Proven Ways to Make Money on Instagram 💵 Sabreen breaks down 12 proven ways to monetize Instagram in 2026 — from Instagram-native features like subscriptions and gifts, to brand partnerships, affiliate marketing, and building your own digital products.  Watch video ( https://www.youtube.com/watch?v=OPhI5dE7H7k&utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260123_Social_Media_Newsletter&utm_content=26%2F01%2F23_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZvrKSuwclSzXz1zQeDCfQ== )

January 16, 2025 Log in ( https://buffer.com/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZvHU7bk07oxcdnBEba7GA== ) Image ( https://buffer.com/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 5-min read   What we launched in Buffer in 2025 Instagram introduces algorithm control Discover how often to post in 2026 Learn how to grow on Threads A NOTE FROM TAMI   👋 Hey folks,   Last week, I shared how a lot of my 2025 energy went into wishing instead of doing in my personal life, my career, and especially my creative work.   This week, I want to talk about what actually changes when you decide you’re done carrying the same unfinished goals into another year.   I have a pattern. I’m drawn to goals that sit just outside my comfort zone: doing more video, pitching bigger brand partnerships, saying yes to speaking opportunities. Or goals that require disruption — learning how to drive, hosting people in my space, changing my routines.   If you’re a creature of habit, you already know how this usually goes. The intention is there. The excitement is there. And then… progress stalls halfway.   As I was thinking about what I wanted to do differently this year, one thing became very clear: I don’t want these goals following me into another January. I want to deal with them now.   That’s what led me to choose a theme instead of a list of resolutions. “Follow-through” isn’t about ambition but making it easier for me to close loops.   So I started with clearing and organizing. I deleted years of screenshots and half-used files from my downloads folder. I marked 100,000+ unread emails as read so they’d stop stressing me out. I had my apartment deep-cleaned. I added shelves so my books and random clutter finally had a place.   Now, I’m in the next (most important) part: enabling action.   I want to learn how to drive, so I’m booking classes at a driving school within walking distance of my apartment. I want to start YouTube, so I’m publishing a video I edited in July and filming another this weekend. I want more partnerships, so I’ve scheduled a LinkedIn post about taking opportunities for next Monday.   Follow-through will only work if I take the time to remove friction, note when I’m not making progress, and take the first uncomfortable steps towards my goals.   What is one thing you can do (by adding or removing) that can make it easier to achieve your goals today? Come tell us in Discord ( https://buffer.com/our-community?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ).   Hope you have a lovely weekend, and I’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Everything ( https://buffer.com/resources/everything-we-launched-in-buffer-in-2025/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) we launched in Buffer in 2025 * What ( https://buffer.com/resources/bluesky-social/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) you need to know about Bluesky and getting set up ( https://buffer.com/resources/how-to-use-bluesky/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) * Discover ( https://buffer.com/resources/instagram-for-business/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) our guide to Instagram for business THE DEEP DIVE  How Often to Post on Social Media in 2026 — What the Data Actually Says “How often should I post?” is one of those ever-present questions. But in our latest guide, we cut through that noise with data.   Drawing on Buffer’s research and external studies, we break down posting frequency across every major platform.   Here’s what you need to know. * There isn’t one perfect number. Posting frequency depends on the platform, your audience, and — most importantly — what you can keep up with long term. These benchmarks are reference points, not rules. * Consistency does the heavy lifting. Across more than 100,000 Buffer users, regular posting was associated with up to 5× more engagement. * Each platform has a different sweet spot. A few useful anchors for 2026:* Instagram: 3–5 posts per week * TikTok: 2–5 posts per week * LinkedIn: 2–5 posts per week * X (Twitter): 3–5 posts per day * Facebook: 1–2 posts per day * Pinterest: 15–25 Pins per day * YouTube: about 1 video per week * More posts doesn’t always mean better posts. Posting more often doesn’t mean every post performs better. What it does give you is more surface area for one post to travel further, especially on TikTok and Instagram. * Returns taper off faster than you think. The biggest lift tends to happen when you move from very low frequency to a steady cadence. After that, gains slow down, while the risk of burnout goes up. * Small teams and solo creators should ignore “ideal” numbers. The right cadence is the one you can maintain without resenting it. A consistent, lower-volume schedule beats aggressive posting followed by silence every time. * Frequency is just one piece of the system. It works best when paired with engagement, good timing, and formats that fit the platform. Posting more won’t fix content that doesn’t connect. Bottom line   Posting frequency is an amplifier, not the strategy itself. The real work is building a cadence you can sustain — then letting the data help you refine from there.   If you can keep showing up, stay in conversation with your audience, and avoid burning yourself out, you’re already doing the part that matters most. Dive deeper ( https://buffer.com/resources/social-media-frequency-guide/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Instagram ( https://www.socialmediatoday.com/news/instagram-rolls-out-algorithm-control-option-to-all-english-speaking-users/809524/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) rolls out a new algorithm control option * …and Edits ( https://www.socialmediatoday.com/news/edits-gets-ig-links-weekly-ideas-and-new-video-effects-features/809644/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) gets new features * TikTok ( https://www.socialmediatoday.com/news/tiktok-shares-2026-trend-predictions-for-marketers/809651/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) shares 2026 trend predictions BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=f6t5U5yAfn0&utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )How To Grow on Threads | Q&A with Etienne Blanc, Product Marketing Manager at Threads How can you grow your following on Threads? In this fireside chat, Threads' Etienne Blanc and Buffer's Kirsti Lang unpack the Threads algorithm, how to build a following as a brand OR creator, how often to post and a whole lot more. Watch video ( https://www.youtube.com/watch?v=f6t5U5yAfn0&utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260116_Social_Media_Newsletter&utm_content=26%2F01%2F16_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZvHU7bk07oxcdnBEba7GA== )

December 19, 2025 Log in ( https://buffer.com/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZujRyaLcrFNGP5YaCwl_w== ) Image ( https://buffer.com/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 4-min read   Discover courses to elevate your skills in 2026 Threads is testing games in DMs See how our 2025 predictions panned out Grow a personal brand with Jayde A NOTE FROM TAMI   👋 Hey folks,   Happy new year and welcome back to The Weekly Scroll!   This year, I made no resolutions and set no goals. Instead, I picked a theme for the year: follow-through. In the simplest terms, it means that if I say I want to do something, I see it through.   That applies to many things, from my fitness journey to my career growth. But most of all, I want it to show up in my creative practice. I did a lot of wishing last year. Wishing my photos were better, wishing I could just start creating on YouTube, wishing I reached my brand partnership goals.   But how much of the work did I really put in to match my wishlist?   See, I know myself. Historically, when I really (really) want something, there’s not much that will stop me from going at it. So if a goal is still out of reach, I’m either not putting in the effort, or if I am, external factors are at play.   That’s how I’m sure that if something doesn’t change this year, my wishlist will remain just that.   So how do I plan to change things? Good question — you’ll have to come back next week to find out.   While you wait, I leave you with this question: what will be your big theme for 2026? Come tell me in Discord ( https://buffer.com/our-community?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ).   Hope you have a lovely weekend, and I’ll see you next Friday! ( https://kirstilang.start.page/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Discover ( https://buffer.com/resources/social-media-marketing-courses/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) courses to elevate your social skills in 2026 * Master ( https://buffer.com/resources/facebook-algorithm/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the Facebook algorithm in 2026 * Check out the trending sounds on Instagram ( https://buffer.com/resources/trending-audio-instagram/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) and TikTok ( https://buffer.com/resources/trending-songs-tiktok/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) for January * Learn ( https://buffer.com/resources/social-media-benchmarks/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) social media benchmarks to guide your strategy THE DEEP DIVE  We Checked In on Our 2025 Social Media Predictions — Here’s What Actually Held Up At the start of 2025, we asked 11 experts to predict where social media was heading. And now that the year is behind us, this article does the most useful thing predictions can do: it checks the tape. Not to score points, but to understand what really happened, where expectations shifted, and what creators and brands should carry into 2026.   Here are the seven predictions and how they panned out: * LinkedIn as a creator & influencer hub (largely accurate): LinkedIn leaned fully into creators — video grew fast, brand partnerships increased, employee-generated content took off, and Gen Z made the platform feel more expressive. It’s no longer just a résumé platform; it’s a place to publish, build authority, and form long-term relationships. * The rise of smaller, private communities (very accurate): Public feeds stayed important for discovery, but deeper connection moved elsewhere. Broadcast channels, Discords, Substack chats, private pages, and paid communities all grew. Engagement data reinforced this shift: creators who replied to comments consistently saw stronger performance. * AI becomes core to creation — with backlash (very accurate): AI showed up everywhere, from ideation to editing, but audiences were quick to push back on content that felt overly or entirely generated. Creators who used AI behind the scenes gained speed without losing trust. Those who made it too visible often saw the opposite effect. * Short-form video continues to dominate (accurate, with nuance): Short-form stayed the fastest path to discovery, but it didn’t replace other formats. Instead, it became top-of-funnel. Longer formats carried depth, trust, and retention. The strongest strategies paired both. * Platforms evolve into end-to-end ecosystems (accurate, but uneven): Some platforms expanded creation, analytics, and publishing tools meaningfully. Others moved slower or focused elsewhere. More work happened inside platforms — but not consistently across all of them. * Creator business models move beyond “solo” (partially accurate): Large creators hired teams and expanded product lines, but many others stayed intentionally small. Instead of scaling headcount, they scaled systems — batching, repurposing, AI, and clearer workflows. At the same time, companies began acting more like creators through founder- and employee-led content. * World-building becomes a core strategy (very accurate, but unexpected): World-building showed up less as cinematic story universes and more as real-world connection. Meetups, summits, live events, and physical experiences turned audiences into communities. Belonging mattered more than spectacle. Bottom line   Growth in 2025 didn’t come from chasing every new feature or trying to game the algorithm. It came from making thoughtful choices about where to show up, how to connect, and what could be sustained.   Creators who thrived paired reach with trust, used AI to reduce friction (not replace their voice), balanced discovery with depth, and built relationships that could outlast any single growth hack or platform update. Dive deeper ( [https://buffer.com/resources/2025-social-media-predictions/](https://buffer.com/resources/2025-social-media-predictions/) ) WHAT'S HAPPENING IN SOCIAL?  * Threads ( https://www.socialmediatoday.com/news/threads-experiments-with-games-in-dms/809032/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) experiments with games in DMs * LinkedIn ( https://www.socialmediatoday.com/news/linkedin-shares-data-on-rising-job-roles/809069/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) shares Jobs on the Rise report * Instagram’s Edits ( https://www.threads.com/@jonahmanzano/post/DTNe8uKCbIz?xmt=AQF0tdhxe_DnqWqJ-6c1_wj_wTrx0csp6fv91bSOZgGEJpf-WTWd5oGTLrlyZhWjUs2w3o7J&slof=1&utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) introduces the ability to link an account BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=buqQxnHrL-I&t=1470&utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )How to Build Your Personal Brand as a Social Media Pro (+ Why You Should) — With Jayde Powell Jayde Powell shares her journey from managing brand accounts to monetizing her own content, earning $30,000 in LinkedIn sponsorships in one year. If you’re a social media pro wondering if you should invest in your personal brand in 2026, this is for you. Watch video ( https://www.youtube.com/watch?v=buqQxnHrL-I&t=1470s&utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=260109_Social_Media_Newsletter&utm_content=26%2F01%2F09_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZujRyaLcrFNGP5YaCwl_w== )

December 19, 2025 Log in ( https://buffer.com/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )  |  View online ( https://track.customer.io/deliveries/dgSoqQUDALu7qQy5u6kMAZs26mc-dY8ZC99uVkcA4A== ) Image ( https://buffer.com/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )IN THIS ISSUE 4-min read   Get your guide to everything LinkedIn in 2026 Instagram launches a TV app You're going to become a creator – here's how Refresh your social media calendar A NOTE FROM TAMI  👋 Hey folks,   Welcome to the last issue of the Weekly Scroll for 2025 🎉 It’s a little wild thinking about where this newsletter started the year. It was still just the “Social Media Newsletter,” and we had our tried-and-true, but very outdated, blue-and-white.   Now, about 160,000 of you read these notes and are (hopefully) learning from the content here and on the blog.   The goal has stayed the same, though: make content creation feel less lonely. That’s why I try to share the highs and the lows, plus the most useful shifts and takeaways from across social and the Buffer blog.   Over the past few weeks, my team and I have been talking about how to make Weekly Scroll even more valuable and easier to use — especially for people building while juggling real life. I’m excited about where that’s heading, and I’ll share more when we’re back.   Buffer closes at the end of every year, so I’ll be properly offline too. From us to you:   Happy holidays and see you in the new year 🎄 🕎 🎇 ( https://kirstilang.start.page/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Tami Sr. Content Creator  THE LATEST FROM THE BLOG  * Get ( https://buffer.com/resources/linkedin-marketing/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) your guide to everything LinkedIn * Learn ( https://buffer.com/resources/youtube-thumbnails/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) how to create scroll-stopping YouTube thumbnails * Share ( https://buffer.com/resources/add-instagram-post-to-your-story/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) your Instagram feed posts to stories * Navigate ( https://buffer.com/resources/tiktok-algorithm/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) the TikTok algorithm in 2026 THE DEEP DIVE   You’re Going to Become A Creator in 2026: Here’s How There’s a persistent idea that it’s “too late” to start building an audience. Kirsti’s evergreen guide pushes back on that — with a practical plan built from creator interviews, Buffer’s data, and one clear message: it’s still possible to grow, but you need a plan that’s simple enough to follow.   Here’s the 9-step framework, distilled: * Find your why and write it down: Start with the outcome you actually want (leads, deals, a job, partnerships, newsletter growth), not follower count. Your goal decides your strategy. * Pick your sweet spot (for now): Choose one or two topics you can talk about repeatedly without burning out, then break them into 3–5 content pillars. The niche isn’t just the topic — it’s you. * Define your connection point: The shared interest between you and your audience that creates familiarity and expectation. It’s how people immediately “get” what you’re about. * Play to your strengths: Format matters less than consistency. If video drains you, don’t build your plan around it. If text is your advantage, lean in. * Choose platforms wisely: Match the platform to your goal, your audience, and what you can consistently create. The best platform is the one you’ll actually stick with. * Build a tool stack that reduces friction: Calendar, editor, ideas hub, scheduler, analytics. The point isn’t having more tools — it’s removing excuses and making consistency easier. * Lean on creators who inspire you: Use other creators as structure and reference, not as scripts to copy. Study what works, then adapt it to your voice. * Make friends: Growth is relational, not just algorithmic. Thoughtful comments, DMs, and consistent support create an ecosystem that pays dividends later. * Set a realistic schedule and build an owned home base: Start small, build gradually, avoid burnout. Then diversify with something you own (newsletter, blog, community) so you’re not dependent on one platform’s rules. Bottom line   This is a plan for creators who want momentum without chaos. Start with purpose, choose a focus you can sustain, build connection intentionally, and post before you feel “ready.”   The full blog post also includes a copy-and-paste worksheet at the end to help you lock in your why, pillars, formats, platforms, schedule, and next steps. Dive deeper ( https://buffer.com/resources/become-a-social-media-creator/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) WHAT'S HAPPENING IN SOCIAL?  * Instagram ( https://www.socialmediatoday.com/news/igtv-is-back-with-a-instagram-reels-tv-app/808090/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) launches a TV app * YouTube ( https://www.socialmediatoday.com/news/youtube-tests-still-image-carousels-within-the-shorts-feed/808094/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) tests still-image carousels within the shorts feed * Threads ( https://www.socialmediatoday.com/news/threads-launches-more-topic-based-communities/807858/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) launches more topic-based communities BUFFER ON YOUTUBE   Play ( https://www.youtube.com/watch?v=QcZ5sYJ-G-U&t=1&utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )How to Grow on Instagram in 2026 | 14+ Tips That Actually Work Do yourself a favor and refresh your social media calendar for 2026 using Kirsti’s detailed guide. Watch video ( https://www.youtube.com/watch?v=QcZ5sYJ-G-U&t=1s&utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) One last thing before you go What would you like to see more (or less) of in the newsletter? Give us all your feedback below or let us know on all our social channels @buffer!   Take the survey → ( https://buffersurvey.typeform.com/to/b27krJOY?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io ) Threads ( https://www.threads.com/@buffer?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )Instagram ( https://www.instagram.com/buffer/?utm_campaign=251219_Social_Media_Newsletter&utm_content=25%2F12%2F19_NEW_Template_Weekly_Scroll&utm_medium=email_action&utm_source=customer.io )LinkedInYouTubeSent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA   Unsubscribe ( https://track.customer.io/unsubscribe/dgSoqQUDALu7qQy5u6kMAZs26mc-dY8ZC99uVkcA4A== )

Buffer ( https://account.buffer.com/channels?utm_campaign=Free_Onboarding_Q4-24_Experiment&utm_content=Day1_Channel_connection&utm_medium=email_action&utm_source=customer.io&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )One last step to simplify your social media Finish setting up your Buffer account to begin creating, organizing, and repurposing your content for any channel. Complete account set up ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Publish everywhere with ease Connect and schedule content across 11 major platforms, and easily repurpose posts for each. Collaborate seamlessly Invite unlimited collaborators, assign roles and permissions, and keep everyone aligned with saved drafts and notes. ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Grow with smarter insights Go beyond the basics with analytics to help you grow, including best times to post, audience insights, and more. ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) Publish everywhere with ease Connect and schedule content across 11 major platforms, and easily repurpose posts for each. ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Collaborate seamlessly Invite unlimited collaborators, assign roles and permissions, and keep everyone aligned with saved drafts and notes. ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) Grow with smarter insights Go beyond the basics with analytics to help you grow, including best times to post, audience insights, and more. Complete account set up ( https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Threads ( https://www.threads.net/@buffer?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Instagram ( https://instagram.com/buffer/?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Twitter ( https://twitter.com/buffer?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) TikTok ( https://www.tiktok.com/@bufferapp?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )YouTube ( https://www.youtube.com/bufferapp?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io )Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA Choose which emails you'd like to receive ( https://publish.buffer.com/settings/notifications?utm_campaign=Signup_Homepage_No_Account&utm_content=Complete_Acct_Setup_Q2-25&utm_medium=email_action&utm_source=customer.io ) | Unsubscribe from all emails ( https://track.customer.io/unsubscribe/dgSoqQUAALu7qQy5u6kMAZswDUAviDhH3r_aD25oHw== )