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( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/z2hgh7ueq8nvo3szuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Circle ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/p8hehqu4nlm094sruz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0yNi0yNg== ) Hello, my friend! Last month, we hosted 41 creators in Boise, Idaho, for The Lab Offline Powered by Circle. It was a two-day event just for members of our membership, The Lab ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/m2h80qw5a6u3d7vpoksluz/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). This was our second year hosting an Offline event, and we had a lot to live up to! The event was rated a 9.4/10 by last year's attendees, but we were determined to one-up ourselves. ​ By all accounts, we were successful! Of the 41 attendees, 35 replied to our anonymous follow-up survey, and rated the event a 9.3/10. More importantly, of the 16 returning attendees from last year, 13 said it was an improvement and the other 3 said it was no better or no worse. Success! Of course nothing is ever perfect, and we had plenty of lessons learned that I'll share with you after a quick note from the sponsor of our Offline event, Circle. ​ SPONSORED Have You Considered Teaching A Live Course? ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/vqh3hmuozdl7nxawun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0yNi0yNg== )​ One of the biggest opportunities for creators right now is teaching live courses. Live courses (also called cohort-based courses) help a group of students go from Point A to Point B within some period of time—together. Maybe you’ve taken one of these yourself. Tiago Forte’s Building A Second Brain course began as a cohort-based course. Three weeks ago, we kicked off our own cohort-based course called Build A Beloved Membership. It’s a four-week course based on material I had previously recorded as a self-paced course, but now we’re teaching it live to a cohort of 100+ students! Cohorts are great because students learn and do the work together. And, when they get stuck, they have an outlet to ask for help. When you ask students what they love about a live course, they’ll often talk about the other students just as much as they talk about the outcome! The challenge with self-paced courses has always been accountability. Given infinite time and space to complete a course, many students put it off indefinitely. But a live course provides students the structure, peers, and support to get it done. Whether you’ve already created a course or are starting from scratch, live courses are in demand (and typically sell at a premium to self-paced courses too). This is another reason I love Circle ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/vqh3hmuozdl7nxawun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0yNi0yNg== ). Circle is a natural platform for running your live course because you can share lesson videos, host your course event calendar, upload recordings, support your students, and create community around the experience. You can easily set up payment pages for the course, add upsells at checkout, and once the course is over, you can continue to support your students with a community or paid membership — all within the same space. It just works. Running this cohort inside the same Circle account as our membership, The Lab, has given me one central place for my students to get support from me while also meeting one another. They’re getting results while also making new friends. And with their recent launch of Circle AI, it's never been easier to get started. → Start a free trial and build with Circle AI today ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/vqh3hmuozdl7nxawun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0yNi0yNg== )​ -->Start your free trial ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/vqh3hmuozdl7nxawun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0yNi0yNg== ) Start your free trial ( https://creatorscience.co/circle-6-26-26 ) ​ ------------------------------ We lost money again this year. ------------------------------ We look at our Offline events as a member benefit, and we try to run them at cost. Last year's event came up $9,143.39 in the red (woof), and despite increasing the event revenue to $30,459, we still lost $8,317.46. 😅 The economics of these events are hard — specifically because we care about two things: * Making every part of the experience awesome * Keeping the ticket price as low as we could We succeeded on both, and that created its own cost problem. We upgraded our meeting space this year, which meant our costs went up. But what we didn't anticipate was that the hotel meeting space prices increased across the board — not only was the bigger room more expensive than last year's smaller room, the bigger room was ~20% more expensive than that same room last year! Here are our main cost drivers, in order: ​ We charged $499 for tickets across the board. We had initially planned a $499 early bird price followed by $699 regular pricing, but once we secured an event sponsor, we decided to keep ticket prices at $499. Spoiler: we should've trusted our initial math! ------------------------------------- Our food was great...maybe too great? ------------------------------------- The biggest point of feedback from last year was that we needed better breakfasts. Specifically, more protein options. Heard! We improved our breakfast rating from 4.78/10 to 8.1/10; the largest single increase in the whole event over last year. Lunches received an 8.5, and dinners an 8.8. But, as you can see, lunches and breakfasts (mandated to be hotel catering) were our #1 cost driver. Dinners were expensive too, but that was to be expected; each dinner was a multi-course, pre-fixe menu (they were amazing). Interestingly, attendees actually wrote in feedback that suggested we don't invest as much in food! Maybe some costs to save there. -------------------------------------------- Mastermind time was still the clear favorite -------------------------------------------- Of the two days of programming, the clear favorite was the ~2.5 hours of mastermind time on Tuesday morning. With tables of 5-6 people each, each member had 20-25 minutes to focus on their business, and they loved it. In fact, next year we'll likely have a mastermind on each day. Second favorite was an Immunity To Change workshop facilitated by Cat Mulvihill ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/l2heh6ul8ze9onigul/aHR0cHM6Ly9jYXRtdWx2aWhpbGwuY29tLw== )! -------------------------------------- Assigned seating is highly appreciated -------------------------------------- Most of our programming has assigned seating that I personally curate—even dinner on Monday evening. We heard from multiple attendees that they loved this (and that we did a good job doing it). The entire event is designed to create conversation, and assigned seating stacks the deck in your favor that the conversations will be powerful. I think of it as engineered serendipity. Not only am I going to keep doing this, but next year we'll even have a pre-event Zoom call for folks to get some basic intros out of the way before they even get to the venue. ----------------------------- The big question: Where next? ----------------------------- This was our second year in Boise ahead of Kit's Craft + Commerce conference. We chose Boise originally because with many attendees already planning to attend C+C, it combined two trips into one. Synergy! But that was true for fewer attendees at this year's Offline event. It's hard to take a full week away from your family and business. And after two really impactful days, many attendees felt that was enough! We've also come to find that traveling into Boise is a little challenging. Connecting flights, delays, and we even had our luggage sent to San Francisco last year! Attendees aren't just thinking about the ticket price when they come to our Offline event, they're thinking about the full cost of the trip (flights, hotels, etc). All of this has us thinking about the location of our next Offline event. Personally, I have a few aspirations: * Two events per year — Either one on each coast, or one in the US and one outside the US. * Our own larger event — Instead of putting Offline on the front of C+C, we could host our own broader Creator Science event with a Labmates-only portion on the front end. * Bringing folks to Columbus — We live in Columbus, Ohio, and are obviously pretty partial to it. Not only that, but with a second on the way, it may just be the practical choice. *** These are just a few of our takeaways from our two-day event, but we have a LOT more. This event was planned by my wife and business partner, Mallory, and she came on the podcast this week to talk all about it. If you want to dig into all of the economics, data, agenda, attendee feedback, and how we're thinking about next year, give it a listen! PS: Interested in joining our next Offline event? Join The Lab waitlist ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/m2h80qw5a6u3d7vpoksluz/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) — we're reopening our doors in August. ​ IN CASE YOU MISSED IT 🎧 #312: Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/m2h7h6u3d7vpo9hluz/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT0RkaU9UbGhZamd0T0RRNE1DMHhNV1l4TFRneU0yWXRORGRtTlRrNU0yVTBaVFU0 )​ This week, my wife Mallory joins me for only her second podcast appearance ever to break down everything from The Lab Offline Powered by Circle — our second annual 2-day in-person retreat for Lab members, hosted June 8–9 at Hotel Renegade in Boise, Idaho. Mallory planned essentially everything: seating charts, venue contracts, menus, swag, run of show. She's worked on it for ~6 months! By the end of this episode, you will have a clear picture of what it actually costs to run a high-quality community event, what's worth paying for, and what we'd do differently. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/m2h7h6u3d7vpo9hluz/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT0RkaU9UbGhZamd0T0RRNE1DMHhNV1l4TFRneU0yWXRORGRtTlRrNU0yVTBaVFU0 ) Listen now ↗ ( https://pod.link/creator/episode/ODdiOTlhYjgtODQ4MC0xMWYxLTgyM2YtNDdmNTk5M2U0ZTU4 ) ​ EXCLUSIVELY FOR FRIENDS OF CREATOR SCIENCE Want help building your Circle community? ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/e0hph0u7826gk2s7u9/aHR0cHM6Ly93d3cuYWZmaW5pdHljb2xsZWN0aXZlLmNvL2NpcmNsZS1idWlsZHMtbWlncmF0aW9ucy1qYXljbG91c2U= )​ The Lab very proudly runs on Circle, and it's the platform I recommend to anyone building an online community. But new platforms can be intimidating — whether you're starting fresh or migrating an existing community. If you'd like to have an expert do it for you, this is your opportunity. My friend Becky Davidson Pierson is a Circle Preferred Product Partner, and has helped a bunch of clients (including a bunch of Lab members) make the move. She's offering friends of Creator Science $500 off their Circle build if you book a discovery call before August 14. → Learn more and schedule a call with Becky ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/e0hph0u7826gk2s7u9/aHR0cHM6Ly93d3cuYWZmaW5pdHljb2xsZWN0aXZlLmNvL2NpcmNsZS1idWlsZHMtbWlncmF0aW9ucy1qYXljbG91c2U= )​ Keep going, Jay ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/x0hph3ue5lo6n9bgu9/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/6qhehoulmdzgpoi9u3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/kkhmh2unk3rq84ckum/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/58hvh8ugrzq853f7up/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/25h2h9u3ke6z76i8u0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/qvh8h8ud90z58wcgul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/9qhzhdudol0mgmazun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/gkupvp7q2lh5hlqez8zfrh85d5z8xbmh7ndp3/dphehmuelmvgewcluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/58hvh8ugrp5vqku7up/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2luZ2xlLXNlcnZpbmctZWZmb3J0 ) ↗ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/25h2h9u3kr7v6dc8u0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/qvh8h8ud9g87zqcgul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTctMTktMjY= ) Heads up! The Lab has been closed to new members for almost two months now while we work on a few upgrades to the membership. But we'll be reopening to new creators in a few weeks! If you've been on the fence, this will be a great time to join. → Join the waitlist ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/p8hr73mnuqu4nk93mdaruz/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) (and you'll be first to know) Hello, my friend! You ever feel like creator life is sort of like death by a thousand paper cuts? Not that it's killing you per se, but your time? So many areas of the business need your attention: client calls, emails, DMs, comments, administrative stuff — and that's before you even get to the content! When you're staring down a long to-do list, it's easy to fall into a "just get it done" mindset. I have to catch myself when I'm entering this territory — especially when I'm "checking the box" with my content. Checking the box with your content is an increasing liability. You know what no one wants to see? Something you published but didn't actually care about. I'm sorry to say, if you feel like you mailed it in, we can feel it too. But it's hard! It seems like everyone is publishing more these days with AI, and you're not the only one feeling like you can't keep up. The problem is that by watering down your effort to try and publish more, you're actually shooting yourself in the foot. I shared in The Lab ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/p8hr73mnuqu4nk93mdaruz/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) this week that I've personally felt the Red Queen Effect accelerating over the last 12-24 months. If you're not familiar with the Red Queen Effect, it's named after Lewis Carroll’s Through the Looking Glass, where the Red Queen said to Alice (i.e. Alice in Wonderland): "Now, here, you see, it takes all the running you can do, to keep in the same place." The idea is that sometimes it feels like you have to go faster and faster — not to gain an advantage, but just to maintain the status quo. That's a source of burnout: when you're working harder than ever, just to see the same results as before. You don't outrun the Red Queen by working harder; you have to work smarter (or work differently). One of the biggest areas of improvement I'm working on is eliminating what I call single-serving effort. In many cases, my effort completes a task on my to-do list, but that effort is then lost to time. Toiling over a bespoke LinkedIn post. Writing an essay I'm proud of, but never improve or post on my actual website. Publishing a podcast episode but doing nothing to share it. I check that box, but there's little to no ongoing benefit to that effort. Single-serving effort feels like putting gas in the car (business), only for the engine to burn it up. It keeps you moving forward, but that fuel is quickly exhausted (and the car itself isn't any better — it may just be slowly breaking down). Instead, your effort would be better spent focusing on creating some reusable fuel. Or better yet, making your engine more efficient. This is what I'm interrogating with my own time. Sometimes you just need to get from point A to point B, and fuel will get you there. But if that's all you ever do, you eventually run your car into the ground. Multi-serving effort means that the effort you put in today can be leveraged tomorrow, next week, next month, and/or next year. Instead of burning through resources, you're actually creating them. Multi-serving projects include: * Long-form content * Lead magnets * Frameworks or other intellectual property * Systems, processes, and SOPs * Team building * Capturing insights from calls and turning that into content Even short-form content could be designed to be more than single-serving if you use it to test ideas, be part of a series, republish it every few months, or repost it across platforms. It's not practical (or kind) to expect to get your single-serving efforts down to absolute zero. But before you do anything, just ask yourself, "What would the multi-serving approach to this be?" If you can't find an answer, that's a signal to ask yourself, "Is this a short trip from point A to point B, or should I actually spend this time in a more effective way?" Chances are, the creators you admire have mastered this, whether intentionally or by happenstance. I've always admired Dan Koe's content flywheel of: * Testing ideas in short form * Turning the winners into long-form essays * Turning the essays into a YouTube script * Using the audio from the YouTube video as a podcast * Repurposing other ideas from the long-form into new short form I mean, it's brilliant. It's an amazing multi-serving strategy — and that's a big reason why he's so prolific. If you've been dumping fuel into the car to keep moving forward but you're starting to hear some squeaks and groans, I get it. Sometimes I take longer routes because I enjoy the experience of moving more than sitting. You're not a failure for putting time into single-serving effort; that's actually an ordinary experience. But if you want to leave the Red Queen behind and move into extraordinary territory, exchange your single-serving effort for multi-serving. 📬 Share This Essay: https://creatorscience.com/single-serving-effort?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/x0hph3ue58nrontgu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2luZ2xlLXNlcnZpbmctZWZmb3J0P3JoX3JlZj1mNjIxMzM1NSZ1dG1fc291cmNlPWVtYWls ) ⚡️ Quick Share Links: ​ ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/kkhmh2unkg8drnhkum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTctMTktMjY= )​ Traffic declining? Sales slowing? FREE 100-page report from Olly Richards reveals why course sales are collapsing & how to return to profit. -->Download the free report here ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/kkhmh2unkg8drnhkum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTctMTktMjY= ) Download the free report here ( https://creatorscience.co/olly-7-19-26 ) ​ YOUR TURN TO HIT REPLY ↩️ What are your favorite communities? I'm doing some research and looking for some examples. If you have a minute, I'd love to hear about your favorite communities — their name and why you love them. Hit reply and let me know! Keep going, Jay ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/g3hnhwum47edrgc3un/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/9qhzhdudokgq00azun/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/3ohphdu3e6qo0mhpuk/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/n2hohquvzwn8m0b0u3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/48hvh7um4z05vehqu2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/wnh2h6uqe9r5n2hlu3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/reh8h9umg9q24gi6u7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2qkexzcqhpmn9lpmbrhm4rxe/z2hgh7ueq9o4x8hzuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/owhkhwuwmmzx64uqu3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/z2hgh7ue22g5k3izuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC03LTEyLTI2 ) Hello, my friend! I spent a lot of time this week thinking about how to open up more space on my calendar. I keep finding myself sitting at my desk on Friday with a to-do list that's longer than I'd like. And not just the overall, never-ending to-do list of being a creator; I'm talking about things like THIS newsletter. Or an upcoming podcast episode. Or the YouTube videos that are still sitting at 75% completion. Content creation is the most important lever in the business. Why am I always scrambling to find time to do it? I noticed that the things I'm trying to reduce on my calendar are all calls with other people: * Coaching calls * Team calls * Interviews * Community calls * Partner calls * Live teaching Then it hit me like a ton of bricks: an insight so obvious that I felt simultaneous relief, disbelief, and shame. I'm trying to find time to create because I don't set aside any time for it! Instead, I fit content creation around other pre-existing commitments (and it's hard to get into creative flow in the 30 minutes between calls). This sets up a cycle where I'm inevitably forced to create on nights and weekends—the same time I'm trying to clear for family, social, or personal time. It's no wonder I feel like I'm not doing my best work, or sometimes resent the work itself: I've literally put my content creation efforts in conflict with the balance I'm trying to find in my life! I want to spend less time working... but I'm not prioritizing the most important work itself. This made sense when I was working a 9-to-5 or doing consulting to pay the bills. But that's not my reality now. Now, content creation is the most important work that I do. And yet, I haven't updated my schedule to reflect that. The solution is pretty simple! I'm going back to theming my days, but choosing themes that are more aligned with content creation than consulting. I need days for pre-production, production, and post-production (without interrupting them with relational work like calls). Relational work can live in its own workdays. Content creation is real work. It may be the real work. And yet I was still treating it like a side hustle. This looks obvious in hindsight, but I was so close to it that I missed it (for years)! Maybe it helps unlock something for you too. ​ SPONSORED The YouTube strategy team behind 2 billion views is taking on new clients ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/08hwhgu2668no8fpu6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC03LTEyLTI2 )​ Here’s a pattern we see constantly with creators: the content is genuinely good, the value is there, and yet the channel still won’t move. Maybe a video occasionally takes off, but you have no idea why, or how to repeat it and so the next upload drops back to normal. This is exactly what the 1of10 strategy team ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/8ghqh3uo664w2ehluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC03LTEyLTI2ew== ) are experts at solving. They’ve worked directly with creators like Ali Abdaal, Will Tennyson and Kallaway, generating 2B+ views and $10M+ in client revenue. Take Nathan, a mortgage broker who had been making solid videos for years but was stuck below 1,000 views per upload. 1of10 helped turn his channel from broad mortgage content into a clear acquisition channel for his business. They identified the questions potential customers cared about, built videos around them, and sharpened his titles and thumbnails to get the right people clicking. Within three months, he was regularly averaging 10,000–50,000+ views per video, and YouTube was bringing hundreds of qualified buyer leads into his mortgage business. Nathan’s result is exceptional, but that process is the system 1of10 builds with clients: ongoing support from a real YouTube expert, including dedicated Slack access, regular calls, and a focus on what actually moves the needle: ideas, titles, thumbnails, and positioning. They're selective about who they work with. But if you're serious about YouTube growth, they offer a free discovery call to explore whether it's a fit. Even if it doesn't make sense to work together, you'll walk away with real feedback on your channel. -->Book your free discovery call with 1of10 ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/08hwhgu2668no8fpu6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC03LTEyLTI2 ) Book your free discovery call with 1of10 ( https://creatorscience.co/1of10-7-12-26 ) ​ NEW EPISODE 🎧 #310: Brad Hoos — What 50,000 influencer campaigns tell us about what brands really care about ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/vqh3hmuo995mvxuwun/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkdSbU1qSTFNMkV0TnprM01TMHhNV1l4TFdGbE1Ua3RNbUk1WTJZMk5UVTVNRGMy )​ Brad Hoos is the CEO of The Outloud Group ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/l2heh6ulmmgqnnbgul/aHR0cHM6Ly93d3cub3V0bG91ZGdyb3VwLmNvbS8= ), one of the top influencer marketing agencies in the United States. His clients include AG1, Chomps, KitchenAid, and Whirlpool, and he’s managed campaigns across tens of thousands of creator partnerships. I found Brad while researching for his book proposal on trust, trying to track down the agency behind AG1’s dominance in podcast advertising. In this episode, we talk about: * Why the creators who say no the most often are actually the most valuable to brands * The difference between brand voice and brand advocacy, and why getting this wrong kills campaigns * What Outloud learned running AG1’s campaigns across tens of thousands of creators * The data across 50,000 campaigns showing no meaningful correlation between CPM and performance By the end of this episode, you will think differently about how brands choose creators and how creators should position themselves for long-term partnership success. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/vqh3hmuo995mvxuwun/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkdSbU1qSTFNMkV0TnprM01TMHhNV1l4TFdGbE1Ua3RNbUk1WTJZMk5UVTVNRGMy ) Listen now ↗ ( https://pod.link/creator/episode/NGRmMjI1M2EtNzk3MS0xMWYxLWFlMTktMmI5Y2Y2NTU5MDc2 )Keep going, Jay PS: The Lab is still closed, but we're opening the doors in a few weeks. If you aren't already, get on the waitlist ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/7qh8d3n9a2u922gd68s9u3/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )! ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/p8hehqu4wwvr24sruz/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/x0hph3uevvgkp9tgu9/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/6qhehoul88qx5ob9u3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/kkhmh2un007z54hkum/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/25h2h9u3pp5l86b8u0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/g3hnhwum88vglwh3un/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/3ohphdu355wx25fpuk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/qdu2g2m7kot7h49mz03clh8nkzp8rf4h4okr9/m2h7h6u366r209hluz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Good morning! When we were promoting our Build A Beloved Membership live cohort, I heard two common responses from folks who wanted to join us but decided not to: * Poor timing * Couldn't afford the price So we created another option for you to continue forward! It's the self-paced version of my course, Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/08h03r9nfgu26r7e27apu6/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2VsZi1wYWNlZC8= ). The course that's already had 300+ students work through it — students like Brian: This is my entire playbook. Ten years of building communities, the same system I used to build my own membership to $250,000 in its first year (now earning ~$500,000 per year), laid out step by step. From the first idea, to pricing it, to launching it, to keeping people in it for years. Every decision and every framework I use, in one place. It is the exact curriculum the cohort worked through, and you get all of it. It's yours, for good. You move at your own pace, you focus on the parts that matter most for you, and you go as deep as you want. And when your membership is live, and you hit a new question six months from now, you come back to the exact lesson you need. It is not a four-week sprint you finish and lose. It is a reference you keep for as long as you run your membership. It normally goes for $399. Through TODAY (Wednesday July 8), it is half off (so $199). And if you grab it in that window, you also keep permanent access to all three summit recordings and the transcripts (if you do not already have them) — the ones that otherwise come down. One more thing, and this is new. I am including a free 30-day trial inside The Lab's Basic membership for the first 100 students. We're at 71 enrollments, so we only have 29 of these trials remaining. You activate it whenever you are ready. It is the best way to see how a membership actually runs from the inside while you build your own. → Get the course ($199) ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/08h03r9nfgu26r7e27apu6/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2VsZi1wYWNlZC8= )​ ​ ​ ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/08hwhgu26r7e27apu6/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2VsZi1wYWNlZC8= )​ After today, the course will return to $399, and the recordings will be gone! By the way, a couple folks asked me yesterday if they wanted to upgrade to a year of the Basic membership afterward, if they could apply this purchase towards it. The answer is yes — you can apply this $199 purchase towards your first year in The Lab if you would like. Cheers, Jay Not into this? Opt-out of future messages about our self-paced course ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/kkhe60gvs2un0v9wnlfkum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWFnaWM= ). ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/l2heh6ulm7k2llhgul/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/m2h7h6u36zn53muluz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/dphehmue9n76e5hluw/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/e0hph0u73onv75h7u9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/7qh7h2u9254l9da9u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/owhkhwuwmd89wpuqu3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/p8hehqu4wo764oaruz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn82qg5a6h8wo73lqcgh8d4kv/n2hohquv90oqrxh0u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/kkhmh2un0zvz9dckum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! Happy Fourth of July weekend to those of you in the United States, and happy belated Canada Day to my Canadian friends! Given that a lot of us are celebrating one holiday or another, I thought I'd keep this weekend's edition short and simple by answering a few questions submitted to me on social media. Starting with some holiday-related questions... Do you plan your work ahead to take time off for the holidays (scheduled posts, etc.)? Do you create any holiday-centric content/tie-ins, or do you ignore holidays? ​— Katie G. (my sister!) In an ideal world...yes. Speaking historically, not really. I've maintained such an intense publishing schedule for so long (1-2 newsletters/week, 1 podcast/week, 1-2 YouTube videos/month, social posts daily) that getting (and staying) ahead of schedule is hard. The exception here is Black Friday because, well, #business. But I want to get way better about this. Now that we're building a team, we've adopted a 6-week sprint cadence with associated Goals, Objectives, and Key Results. So we're getting a LOT better at thinking long(er)- term and aligning our efforts behind those sprint goals—you may have seen this with our recent Membership Summit and how aligned all of our content was on memberships. Our big looming deadline to get ahead for is parental leave for Mal and me. With a late-October due date for baby #2, we'll be planning for November and December, when I'm as unavailable as possible. ​ What did you learn the most from the Membership Summit? ​— Jessica Lackey This whole undertaking was the most intense launch I've ever been a part of. To put things in perspective, if I were to rate the intensity of this launch on a scale of 1-10...I would rate this like an 8. And in retrospect, I think my most intense launch before this I would give a 3 or 4 by comparison. Translation: It stretched us a LOT. It took a whole team (and even a third-party team). It was our biggest launch ever (by a long shot) and it's not even really over—we introduced a self-paced course offer on Friday which will be available until Wednesday (more on that below). Here are a few misc. takeaways: * I should assume that the work involved in a launch like this is 5-10x more than initially assumed. * WebinarJam was not a fun piece of software. We'll use a different webinar tool next time (Zoom, Circle, or Riverside — TBD). * Using Telegram as part of the launch was fun and beneficial, but I think I'd go with WhatsApp next time. * Cross-promotions from other creators were a minority of sign-ups, but a substantial minority. I could've done more of this. * I gave a real, full-on pitch on the Day 2 webinar and it was way more effective than I expected. Virtually no one dropped off, and it was our highest day of sales. * We emailed 3-4x more than I've ever emailed in the past. Not surprisingly, it led to a much bigger launch. It was uncomfy; some people got annoyed, but as a business owner, this was a good business decision. * VIP tickets for the free event were REALLY popular. They converted at nearly 8% and accounted for nearly $12,000 in revenue. * The effort here would be much more worthwhile if I planned to do this exact Summit again periodically. I'm not sure that will be the case — so I like the format, but wish I would've been more thoughtful about the overall content to align it with the overall Creator Science brand (rather than the narrower topic of memberships). There's a lot more to share here, but I'll be doing a full retro with my integrator, Anna, on the podcast coming soon! ​ What are three things your team did to make sure your launch was kicked off smoothly? ​— Liz Wilcox We had the help of a third party who had prior virtual summit experience, and they really held our hand through this. In particular: * They provided the pitch structure for Day 2. It was long, felt new and uncomfortable for me, but it was really effective. * They set an expectation that I'd be sending a ton of messages. Email and Telegram — I sent 3-4x more messages than any other previous launch (and still probably only sent a third of what they recommended). * They put a ton of effort into the webpages. Our webpages for this project were phenomenal. From describing the Summit, to pitching VIP tickets, to creating an interactive Toolkit, and creating sales pages, I was impressed and proud of this work. We still came RIGHT up to deadlines way too often. Not their fault; we were just a little overambitious on the timeline. ​ What's one thing you've stopped doing that's made your business better? — James "Ritzy" Bevins Frankly, I need to explore this idea more. I think there's a lot of wisdom in the idea of "addition by subtraction," yet I often continue to pursue "addition by addition." I suppose the best answer here is that I've stopped gatekeeping so many areas in the business. I've handed over a lot of control to the team (repurposing some of my content, coming up with ideas, managing parts of the business) and that's certainly expanded our capacity and given ME the ability to be more purposeful with my time. ​ How are you doing? — Max Pete Well that's a complicated question. June was the best month (financially) in the business's history — and that's despite The Lab ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/x0hm047rb3uevk0klqfgu9/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) being closed to new members for the time being! From mid-May through this weekend, our team: * Spoke at Press Publish LA * Hosted our 2-day Offline event for members of The Lab in Boise * Supported Circle as a partner of their Eclipse launch * Ran the Membership Summit * Launched our Build A Beloved Membership Live Cohort ...this is while we also put new flooring on the second story of our home. The results are this complicated mix of feelings. I'm super, super grateful for my wife, my team, and everyone who participated in the list of events above. We hit our internal goals of 1) Summit registrations and 2) launch outcome. And while it was our best month ever financially, I think it's also the most stressed I've been over ~5-6 consecutive weeks. Certainly the most I've considered the question, "Would having a job actually provide a better lifestyle?" That consideration was fleeting, but it did come up multiple times. This was not at all a season of balance and I definitely "touched the stove" again in terms of experiencing burn out. But...I went into this (mostly) knowing that would be the case. The timing of all of these activities was unfortunately stacked, but all of these activities were designed to give our team a boost leading into family leave later in the year. So... Mission accomplished. I'm so proud of and grateful for our team. I am also so very tired. Have a question? Submit it here for future mailbags. ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/z2hgh7ue25x58mtzuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXNrLw== )​ ​ AVAILABLE THROUGH WEDNESDAY 🚨 Save 50% on my best-selling course We officially closed the doors to the live cohort of Build A Beloved Membership earlier this week. But I heard two patterns of responses from folks who wanted to join us but decided not to: * Poor timing * Couldn't afford the price So we're giving you another option to continue forward. It's the self-paced version of my course, Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/p8hehqu4wrorlearuz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2VsZi1wYWNlZC8= ). The course that's already had 300+ students work through it — students like Brian: This is my entire playbook. Ten years of building communities, the same system I used to build my own membership to $250,000 in its first year, laid out step by step. From the first idea, to pricing it, to launching it, to keeping people in it for years. Every decision and every framework I use, in one place. It is the exact curriculum the cohort worked through, and you get all of it. It's yours, for good. You move at your own pace, you focus on the parts that matter most for you, and you go as deep as you want. And when your membership is live and you hit a new question six months from now, you come back to the exact lesson you need. It is not a four-week sprint you finish and lose. It is a reference you keep for as long as you run your membership. It normally goes for $399. Until Wednesday, July 8, it is half off (so $199). And if you grab it in that window, you also keep permanent access to all three summit recordings and the transcripts (if you do not already have them) — the ones that otherwise come down. One more thing, and this is new. For the first 50 people who grab the course, I am including a free 30-day trial inside The Lab's Basic membership. You activate it whenever you are ready. It is the best way to see how a membership actually runs from the inside while you build your own. → Get the course ($199) ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/p8h7vk9diqu4wrorlearuz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2VsZi1wYWNlZC8= )​ After July 8, the course will return to $399, and the recordings will be gone! Cheers, Jay ​ ​ ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/owhkhwuwmxdx8naqu3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/z2hgh7ue25x5drizuv/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/p8hehqu4wror7lcruz/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/x0hph3uevk0k77tgu9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/6qhehoul8xex2pu9u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/kkhmh2un0zvz9lfkum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/25h2h9u3plwlo4u8u0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h5k4nowclhopxwk8wi8hg6x9r/7qh7h2u92d5do6c9u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! First, a quick story. As you're (probably) already aware, I'm in a launch season. There's a deadline (Wednesday night), and I won't be running this thing again until next year. So my rational brain is screaming at me, "Do everything you can to get the word out about this!" Of course, the scared part of my brain says, "But you've already posted about it so much. If people want it, they'll buy it. If they don't, they don't." But that scared part of my brain has one very dangerous assumption: "I've already reached everyone I can." It's simply not true! Yesterday, the logical part of my brain won (mostly). I knew I hadn't really promoted the cohort on X yet, so I published a pretty half-assed post there. Here's what it said: ​ Ten likes, one save, woof. Not great engagement. ...but that person who replied? They actually enrolled. That was a $999 post. In fact, every time I post about the cohort, it leads to new replies and DMs, if not more sales. Talk about your thing! Get it in front of more people! I'd be willing to bet you aren't talking about your products as much as you should. If you make a plan to talk about them more this week, I'll bet you get more sales. There are theoretical limits and diminishing returns, but we overestimate how quickly we'll reach that point and, in my experience, almost none of us are at those thresholds. Will I keep sending emails every day into perpetuity? No, I won't. But with a very clear window of opportunity, it made sense to publish MORE than I typically do. Sure, I may lose a few folks. But that just comes with the territory. You wouldn't expect to swim without getting wet. ​ ​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/qvh8h8udmovr4pbgul/aHR0cHM6Ly9tZW1iZXJzaGlwc3VtbWl0LmNvbS9vZmZlcg== ) ENROLLMENT CLOSES WEDNESDAY 🚨 I want to help you launch your membership. ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/owhqlwo4uwuwmgnr6miqu3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ Are you interested in building a membership of your own? For the first time ever, I'm teaching my most popular course, Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/owhqlwo4uwuwmgnr6miqu3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= ), live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership. ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/owhqlwo4uwuwmgnr6miqu3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ By the Sendoff call on August 3, you've built (or fixed) the base of a membership with: * a Promise clear enough that someone knows in three sentences whether it's for them * a launch plan for your situation * a strategy for retention and renewal You'll walk away with real, paying members. Just like Brian: ​ Here's what you'll get: * 4 weeks live. 10 sessions taught by me (July 3 to August 3). * Kickoff call (Friday July 3) and Sendoff call (Monday August 3). * Recordings of every session. * A Circle space for homework, questions, and cohort chat. * A year of Lab Basic (member directory, questions answered, frameworks). That last bullet is a big deal. Because after these four weeks are over, a year inside our Basic Membership (which typically costs $699/yr on its own) gives you monthly office hours with me for a year. So after the cohort, you aren't totally on your own again; you still have our community by your side. → Learn more and enroll ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/owhqlwo4uwuwmgnr6miqu3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ We have more than 40 students enrolled already (not to mention 30+ members of The Lab), so it's going to be a blast. Enrollment closes Wednesday, July 1 at 11:59pm ET. I won't run this again in 2026. The timing just doesn't work with our next baby on the way—so I'll be going all out on THIS cohort. -->Learn more and enroll ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/owhqlwo4uwuwmgnr6miqu3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= ) Learn more and enroll ( https://www.membershipsummit.com/offer )​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/qvh8h8udmovr4pbgul/aHR0cHM6Ly9tZW1iZXJzaGlwc3VtbWl0LmNvbS9vZmZlcg== )​ Questions about it? Just hit reply. I'd love to help you get your membership off the ground by August! Cheers, Jay PS: If you're definitely OUT on this cohort, you can opt out of more messages about it here ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/n2hohquv96g3x7c0u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWFnaWM= ). ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/48hvh7umd69rp7bqu2/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/wnh2h6uq2x4wkdblu3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/reh8h9umlw7038u6u7/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/08hwhgu26gxdx0upu6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/8ghqh3uo6q3l30uluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/vqh3hmuo9e4p4viwun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/dphehmue98k0kmuluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62r3dobvhqenme4mcohredo6/9qhzhdudvzxp3vtzun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I've noticed a pattern with folks who run one-time, time-bound programs. And by "time-bound program," I mean programs with specific start and end times — those could be 7 days, 30 days, four weeks, a full year, etc. Whatever the period, there's a clear beginning and end. These programs are great, and easy to sell. People love to allocate a finite amount of time to accomplish something, and many of the creators in my audience make their living from programs just like this. But what happens when the program is over? I see two common paths: * Cold turkey. No more communication, no other way to work with you. * The zombie community. The community space that was once active and flourishing during the program persists, but people aren't really using it anymore. It's not quite dead, but it's also no longer alive. Given my choice between the two, I'd actually recommend the cold turkey approach. At least with that approach, everyone gets to the end of the program and goes out on a high note! But I get why people want to keep the community space going. During the program, it becomes such a highlight! People connect, they rave about it, they ask you to keep it open. But after a few days or weeks, it doesn't feel the same. A lot of people who were active have left the space, leaving those who stuck around sad and confused. But even in the best cases, where people do enjoy sticking around the community, you now have a growing support cost (which does not compensate you for that support). Whether you realize it or not, it impacts YOUR relationship to the space because it's inherently unsustainable unless you have a huge amount of margin in that original time-bound program. There's a third option I recommend to folks who run these time-bound programs and want to keep the community vibe going: a membership. Most time-bound programs are all about skills and transformation. People get a ton of benefit from the program in part because they're in a container that supports them when things are hard or uncertain. When the program is over, there are still challenges, but no more support mechanism. A membership is a great follow-on to a program like this because it supports continued growth and practice. But having it as a separate offer to the main program also allows people who don't want an ongoing commitment to declare victory and move on (without negatively impacting people who want to continue). I've run ~10 cohorts over the last 5 years, and I've always had a membership available at the same time. In my experience, I consistently see ~30% of people opt into the membership after a time-bound program. If you're running a program that doesn't currently offer a way for students to continue working with you, consider a membership. Our Build A Beloved Membership cohort (kicking off THIS Friday) could be just the thing you need. → Learn more and enroll ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/g3h3zvqgswum8mpx39i3un/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ This is on pace to be my biggest launch ever—we just crossed 40 students this morning, plus we have 30+ members of The Lab joining us. People are loving this. Enrollment closes Wednesday night — we have a GREAT crew coming together. ​ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/m2h7h6u363ew8zuluz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXIv )Cheers, Jay PS: If you're definitely OUT on this cohort, you can opt out of more messages about it here ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/dphehmue9e5r0guluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWFnaWM= ). ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/owhkhwuwmwo5rqhqu3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/z2hgh7ue2ew03mczuv/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/6qhehoul8lo0lvs9u3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/qvh8h8udmdnqd2igul/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/9qhzhdudvd9nd2tzun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/n2hohquv9vrev3t0u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/m2h7h6u363ew3zaluz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhkqoro9fphwld2km3t6hx27zl/vqh3hmuo9og88qhwun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/l2heh6ulm3q634fgul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/dphehmue90d80mbluw/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXIv ) Hello, my friend! This week, I hosted my first virtual summit. It was called the Membership Summit—and it was all about building a membership in 2026. You either got a lot of emails from me about it or somehow missed them. In either case, sorry! It was amazing. We had nearly 4,000 people register, ~2,000 show up live at some point, and an overall wonderful experience. On Friday, I hosted a group Q&A just for folks who purchased a VIP ticket ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/x0hph3uevwk9n3bgu9/aHR0cHM6Ly9tZW1iZXJzaGlwc3VtbWl0LmNvbS92aXA= ) and ended up talking for three hours to get through everyone's questions. One of the most surprising parts of the Summit, though, was the audience's response to a short story I told about how I've always struggled to fit in. Frankly, it's a big reason why I developed a knack for community building. I wrote about this a few months back on my personal Substack ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/kkhmh2un0lz68zfkum/aHR0cHM6Ly93d3cuamF5LmJsb2cvcC9pbmJldHdlZW5lcg== ), but thought I'd republish it here this week in light of the response I received. ​ ------------------------------------- 'Tweener: The identity I never wanted ------------------------------------- Every spring of my teenage years, I was measured and fit for new football equipment. They measured my height, my weight, the width of my shoulders, and even the circumference of my head. “Hmm…” said the czar of pads and helmets as he measured my skull. “You’re a ‘tweener.” This was the ruling every year. We were never quite sure whether I belonged in a medium or a large helmet—I was stuck in between. If we chose medium, I would deal with headaches from the pressure. If we moved up to large, it was a little too loose, which looked funny (a terrible way to look in high school), and lost some of its protective benefits. I remember this seemingly innocuous comment, decades later, because it has described so much of my life. *** My best friend growing up had a brother a year older than we were. For a few years, I found myself hanging out with his brother and his friends more than the kids my age—we just seemed to understand each other better. I’m hesitant to call it maturity (we certainly weren’t very mature), but hanging out with the older kids just felt more comfortable. Maybe it was growing up with two older sisters (one four years older, another eight years older), but I never quite felt like I fit in with my classmates. The close friends I did make were ‘tweeners of their own right, spending time in just about every social circle but really only belonging in our own. This followed me to college, where I quickly discovered an undergraduate student club focused on entrepreneurship. I was a freshman, and the club was full of juniors and seniors who were all-in on tech (this was the period of Facebook, Uber, Airbnb, etc.) It was so cool just to be around them. They had big business ideas, and they were DOING them—in college! Shortly after graduation, several of them moved to the West Coast (San Francisco and Seattle) to immerse themselves in startups. Many of them are now post-economic (i.e., they made enough to retire). I stayed involved in the club as I got older and they had graduated (I eventually led it as president), but I couldn’t recreate that magic. What’s more, I never quite felt like I was on their level to begin with. In every season of my life, I’ve always been a 'tweener. I was virtually always the youngest person in the room, which came with equal parts exhilaration and isolation. I felt like I had somehow snuck into a space I didn’t belong in. I was always excited, but also a bit terrified that someone would ask, “How old are you?” When I’d answer, they’d always make the same face—a look that was equal parts shame and disbelief. Disbelief because I present as older, and shame because they believed it. I’ve maintained a beard since my early 20s in hopes of staving off the question entirely. I’ve never outgrown this. Even today, I identify with the perspective of parents and people 5-10 years older than me. The audience analytics across all my content channels show my audience is typically 5-15 years older than me. My wife and I moved to a neighborhood where we seem to be the youngest couple. I started my content business in 2017, which was both years ahead of most creators today but years behind the class of bloggers like Pat Flynn, Mark Manson, Tim Urban, or Maria Popova. In recent years, a new class of creators has blown the doors off on YouTube, Instagram, and TikTok, while I still find my way there. Somehow, I was both late to blogging and podcasting, and too slow to take social media more seriously. One constant throughout all this time has been my ability to build community. Whether it was leading clubs, organizing in-person events like Startup Weekend, or online communities like SPI Pro and The Lab, I’ve always had a knack for creating space for people. Maybe it’s because I’ve spent so much time feeling out of place that I really want to create a space where I feel at home. My friend David Spinks ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/25h2h9u3p2l479f8u0/aHR0cHM6Ly9vcGVuLnN1YnN0YWNrLmNvbS91c2Vycy8xMTM3NDA0LWRhdmlkLXNwaW5rcz91dG1fc291cmNlPW1lbnRpb25z ) shared this post, which I felt a little too personally: ​ ​ ​ ​ The painful irony for community builders, though, is that when you play such a crucial role in the formation and moderation of a space, the community itself treats you a little differently. Not badly, but actually with a certain amount of respect and esteem reserved only for the leader(s) of that space. It’s kind, it’s flattering, but ultimately it actually creates distance between you and the rest of the community, which feeds into the same pattern of loneliness and isolation as before. So, by creating a space where you feel you belong, you actually create conditions in which just fitting in is more difficult. I share all this because I’ve been thinking about friendship a lot lately. When my wife and I were planning our wedding, one of the first decisions was how many guests to invite. Once family is accounted for, the question comes down to friends—and that forces some uncomfortable clarity. What is a friend? Depending on how you define it, I may have two thousand friends—or maybe I just have two. As I’ve gotten older, I’ve realized that while my outer ring of friends has expanded, my inner circle seems to have gotten much smaller. Now that we have a daughter and are growing our family, I’m noticing that my “village” is actually pretty small. Our neighbors are friendly, but none of them are friends. Their kids are several years older than ours, or they’re empty nesters. By spending a decade striving, I deprioritized many friendships. Of course, I’m friendly with many of the people I’ve met over the years, but I haven’t made many new lifelong friends. Worse, I lost touch with some of my oldest friends—and you can’t make new, old friends. So, after a decade of helping people become better creators, I find myself, as a creator, pulled to explore how to become a better person. Instead of connecting with an audience, I want to better connect with myself and the people around me. Maybe this identity of being a “tweener” isn’t something I need to hold onto. Maybe through different actions and priorities, I can actually feel comfortable belonging. I'll let you know how it goes. *** If you enjoyed this piece, reply or feel free to share the original post on Substack ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/kkhmh2un0lz68zfkum/aHR0cHM6Ly93d3cuamF5LmJsb2cvcC9pbmJldHdlZW5lcg== )! ​ LIMITED TIME OPPORTUNITY I want to help you launch your membership. ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/9qhzhdudvp4zgvazun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTYtMjEtMjY= )​ Speaking of building community, I do believe I have a knack for it. And in July, I'm putting that talent to use to help YOU do the same. For the first time ever, I'm teaching my most popular course, Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/p8h7894duqu4wzrg9qfruz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= ), live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership. ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/p8h7894duqu4wzrg9qfruz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ By the Sendoff call on August 3, you've built (or fixed) the base of a membership with: * a Promise clear enough that someone knows in three sentences whether it's for them * a launch plan for your situation * a strategy for retention and renewal You'll walk away with real, paying members. Just like Marissa: ​ Here's what you'll get: * 4 weeks live. 10 sessions taught by me (July 3 to August 3). * Kickoff call (Friday July 3) and Sendoff call (Monday August 3). * Recordings of every session. * A Circle space for homework, questions, and cohort chat. * A year of Lab Basic (member directory, questions answered, frameworks). That last bullet is a big deal. Because after these four weeks are over, a year inside our Basic Membership (which typically costs $699/yr on its own) gives you monthly office hours with me for a year. So after the cohort, you aren't totally on your own again; you still have our community by your side. → Learn more and enroll ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/6qhxlokphoul87xnp4a9u3/aHR0cHM6Ly9wcmV2aWV3LmtpdC1tYWlsMy5jb20vY2xpY2svZHBoZWgwaHpobWg0L2FIUjBjSE02THk5M2QzY3ViV1Z0WW1WeWMyaHBjSE4xYlcxcGRDNWpiMjB2YjJabVpYST0= )​ I won't run this again in 2026. The timing just doesn't work with our next baby on the way—so I'll be going all out on THIS cohort. By the way, it’s going to be a hell of a lot of fun. ​Here's the full cohort page to learn more ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/6qhxlokphoul87xnp4a9u3/aHR0cHM6Ly9wcmV2aWV3LmtpdC1tYWlsMy5jb20vY2xpY2svZHBoZWgwaHpobWg0L2FIUjBjSE02THk5M2QzY3ViV1Z0WW1WeWMyaHBjSE4xYlcxcGRDNWpiMjB2YjJabVpYST0= ). We have more than 30 students enrolled already, and enrollment closes Wednesday, July 1 at 11:59pm ET. -->Learn more and enroll ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/p8h7894duqu4wzrg9qfruz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= ) Learn more and enroll ( https://www.membershipsummit.com/offer )​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/08hwhgu26dngd0apu6/aHR0cHM6Ly9tZW1iZXJzaGlwc3VtbWl0LmNvbS9vZmZlcg== )​ Questions about it? Just hit reply. I'd love to help you get your membership off the ground by August! Keep going, Jay ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/7qh7h2u92odwo0u9u3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/z2hgh7ue235p3efzuv/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/p8hehqu4wzrgzgbruz/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/x0hph3uevwk9w3cgu9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/6qhehoul87xn70f9u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/kkhmh2un0lz6lzhkum/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/25h2h9u3p2l429h8u0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh628328svhqen3x87sohredo6/08hwhgu26dngg0ipu6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! We just closed Day 2 of the Membership Summit. And near the end of today's session, I opened the doors to something I've wanted to run for a while... A live cohort of Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/6qhxlokphoul8dqx6rh9u3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= ). It's built from my most popular self-paced course, but this is the first time I'm teaching this live (with years of new knowledge and experience). → Learn more and enroll ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/6qhxlokphoul8dqx6rh9u3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ Here's the short version: It's a four-week live cohort where I help you actually build your membership. We do it together in two working sessions a week (Mondays and Thursdays, 1 to 2:30pm ET) from July 3 through August 3. You'll walk out with a clear Promise for your audience, your actual community space built out, and REAL paying members before the end of the cohort. That's the goal. I'm not going to hard-sell you on it. Most people reading this can take my free teaching and build it on their own time. But time also comes at a cost. If you want to shorten the time to launch AND learn from someone who has been running memberships for almost a decade now, this is your sign. Enrollment is open through Wednesday, July 1 at 11:59pm ET. Here's the page if you want to look: → See the cohort ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/6qhxlokphoul8dqx6rh9u3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vb2ZmZXI= )​ We had almost 20 people purchase live during the Summit. I'm loving the energy. Day 3 of the Membership Summit ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/48h8gk80h7umdnowq8bqu2/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) starts tomorrow at 1pm ET. Would love to see you there! Cheers, Jay PS: I know I've sent you a lot of emails recently. This is our biggest event and launch of the year, and we want to make sure you know about it! ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/08hwhgu26k8nw5spu6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/8ghqh3uo6x4wp6hluw/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/l2heh6ulmzgqvxigul/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/dphehmue9m3dwxcluw/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/e0hph0u732xmwxc7u9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/7qh7h2u92mgdmvh9u3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/z2hgh7ue28g58khzuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h93xol7slhv7nl8mmsnhx584d/3ohphdu35nwxdvfpuk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Jay’s live and he’s currently showing the thing he’s been building toward this whole Summit. He just opened it up after working on it for months. If you're not in the room, you're missing the reveal! Jump in: -->See what Jay just opened ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhvzv5o4fghvk5ngomf9hkl072/m2h7h6u367l22ksluz/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4vMWNsaWNrP2ZpcnN0X25hbWU9JmVtYWlsPWIlNDBlbWFpbC5nb21vZHVsci5jb20mc2NoZWR1bGVfaWQ9MQ== ) See what Jay just opened ( https://event.webinarjam.com/ykz838/register/3g0757tn/1click?first_name=&email=b@email.gomodulr.com&schedule_id=1 )If it's not working for you, please try this link: ​https://event.webinarjam.com/ykz838/go/live/3g0757tni3srs5 ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhvzv5o4fghvk5ngomf9hkl072/e0hph0u732dmmlt7u9/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvZ28vbGl2ZS8zZzA3NTd0bmkzc3JzNQ== )​ — The Creator Science Team ​ ​ ​ ​Unsubscribe ( https://400c164b.unsubscribe.kit-mail3.com/v8upmpk498hrhvzv5o4fghvk5ngomf9hkl072 ) | Update your profile ( https://preferences.kit-mail3.com/v8upmpk498hrhvzv5o4fghvk5ngomf9hkl072 ) | 2025 Riverside Drive, STE 35093, Columbus, OH 43221

Hello, my friend! We're going live for Day 2 of the Membership Summit in 15 minutes! Today is all about retention and renewal. But we'll kick things off with Chad Carson, who transitioned a $200K/year course business into a $900K/year membership. I've learned a lot from Chad over the years! I'm excited for you to hear his story and learn from his approach, too. You also fill in two more tools live today, the Mechanics Diagnostic and the Pricing Worksheet. That finishes the inputs your roadmap needs. After today, your 90-day roadmap will be mostly built. One reason to stay to the end: around the middle of today, I will open something for the small group who want to go further. There's a bonus I can only hand to people who decide while we're live, and that window shuts when the broadcast ends. If you think it might be for you, be in the room when we wrap. Here's your link: -->Join the live room here ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/3ohphdu35npqenipuk/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4vMWNsaWNrP2ZpcnN0X25hbWU9JmVtYWlsPWIlNDBlbWFpbC5nb21vZHVsci5jb20mc2NoZWR1bGVfaWQ9MQ== ) Join the live room here ( https://event.webinarjam.com/ykz838/register/3g0757tn/1click?first_name=&email=b@email.gomodulr.com&schedule_id=1 )If it's not working for you, please try this link: ​https://event.webinarjam.com/ykz838/go/live/3g0757tni3srs5 ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/n2hohquv9k7nzoh0u3/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvZ28vbGl2ZS8zZzA3NTd0bmkzc3JzNQ== )​ ​ Quick tip before we go live 👇 For the smoothest experience (as some ran into problems yesterday): * 📺 Watch on a laptop/desktop in Chrome * 🪟 Keep the webinar window visible — don't minimize it (pop it side-by-side if you're working alongside) * 🔄 If the video ever loops or lags, click Reconnect at the top or just refresh Multitasking a lot? Watch on your phone so your main window stays put. See you in there! Cheers, Jay ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/48hvh7umdnx040aqu2/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/wnh2h6uq230rewslu3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/reh8h9umle6qgmh6u7/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/08hwhgu26klm3gtpu6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/vqh3hmuo9dwnz8hwun/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/l2heh6ulmzxo8qtgul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/dphehmue9mpql6uluw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxzxl00u6h64m37extlh7vqx3/x0hph3uevlqnmdfgu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Jay's live right now walking through why most memberships fail in their first year (and how to avoid that fate yourself). This is the heart of day one of the Membership Summit. Jump in: -->Jump into the room here ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behp45368sxh69ww9q0s5hmg42l/owhkhqhwm73eg9ivh3/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4vMWNsaWNrP2ZpcnN0X25hbWU9JmVtYWlsPWIlNDBlbWFpbC5nb21vZHVsci5jb20mc2NoZWR1bGVfaWQ9MQ== ) Jump into the room here ( https://event.webinarjam.com/ykz838/register/3g0757tn/1click?first_name=&email=b@email.gomodulr.com&schedule_id=1 )That button should get you right in with THIS email address. But if it gives you any issues, use this link instead ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behp45368sxh69ww9q0s5hmg42l/6qheh8hl8dv4nmuoh3/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4v ). — The Creator Science Team ​Unsubscribe ( https://400c164b.unsubscribe.kit-mail3.com/4zu9e9kzn4behp45368sxh69ww9q0s5hmg42l ) | Update your profile ( https://preferences.kit-mail3.com/4zu9e9kzn4behp45368sxh69ww9q0s5hmg42l ) | 2025 Riverside Drive, STE 35093, Columbus, OH 43221

Hello, my friend! We're live for Day 1 of the Membership Summit. Join here: -->Join the live room here ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/58hvh7hgdzpm96s6hp/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4vMWNsaWNrP2ZpcnN0X25hbWU9JmVtYWlsPWIlNDBlbWFpbC5nb21vZHVsci5jb20mc2NoZWR1bGVfaWQ9MQ== ) Join the live room here ( https://event.webinarjam.com/ykz838/register/3g0757tn/1click?first_name=&email=b@email.gomodulr.com&schedule_id=1 )That button should get you right in with THIS email address. But if it gives you any issues, use this link instead ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/25h2hoh3per2oqf3h0/aHR0cHM6Ly9ldmVudC53ZWJpbmFyamFtLmNvbS95a3o4MzgvcmVnaXN0ZXIvM2cwNzU3dG4v ). Not registered yet? That same link gets you in. Cheers, Jay ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/g3hnh5hm8k73zvbrhn/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/n2hohvhv9kw3nxi6h3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/48hvhehmdnzr09fxh2/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/08hwh9h26k0dm7hlh6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/vqh3hrho9d2pnpighn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/l2hehmhlmz53olf6hl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/7qh7h8h92mvo0dazh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhn80d26h6h8wpp3gehgh8d4kv/7qh7h8h92mvo9nizh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Day 1 of the Membership Summit ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/7qhdlpdqu8h92pnrl5tzh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) starts TODAY at 1pm ET! That's just about two hours from now. If you're thinking about starting a membership in 2026, this is perfect for you. As of now, it doesn't look like you've registered yet. We're over 2800 registrants now (and my team has a goal of 3,000). ​Save your seat in one click → ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/6qhxg4o5h8hl869mrgioh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= ) Registration's open right up until we start. We'll also send a reminder 15 minutes before we open the doors. Grab a notebook. See you at 1! Cheers, Jay ​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/6qheh8hl869mrmtoh3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/25h2hoh3p0mk9xt3h0/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/9qhzhnhdv35orqs9hn/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/reh8hohmlv6gz5h2h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/m2h7h5h3604dzebmhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/p8heh9h4w5qno0cqhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/reh8hohmlv6gr5s2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/o8unwn2oxgtqh62kd5xuvhqe97xeeaohredo6/l2hehmhlmvx8x9i6hl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Tomorrow at 1pm ET, we kick off Day 1 of the Membership Summit—my free 3-day live event on building a membership. ​Register for free → ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/qvhxzmxes7hdm246d9slhl/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ If memberships have been on your mind, you should join us at this summit. Why? Because I'm really good at this. And I can really save you the time and heartache of figuring it out on your own. My team and I have been working like crazy on this thing. We have nearly 3,000 people registered to join us, and I'd love for you to be one of them. Day 1 is "Why Memberships, Why Now." I'll share why so many creators are moving to a recurring model, the four ways most memberships fall apart in year one, and how to keep yours from being one of them. It's just me teaching for ~90 minutes; no pitch. Bring something to take notes in! You'll fill in your first worksheet before the end (it's fun and interactive), and it feeds the personal plan we email you after Day 3—which only goes to people who registered before we start. ​Register for free → ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/qvhxzmxes7hdm246d9slhl/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ Hope to see you tomorrow! Cheers, Jay ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/n2hohvhv95xovlc6h3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/48hvhehmdqp2m3bxh2/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/wnh2hghq2vkoqza7h3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/reh8hohmlv35w9u2h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/08hwh9h26w97goclh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/8ghqhoho6p25q2bkhw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/l2hehmhlmvnk6vt6hl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl89g58u8h85l0x7rflh2g03q/z2hghnhe2rkdwvcphv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/wnh2hghq24op37f7h3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/reh8hohml75rezh2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTYtMjEtMjY= ) Join me THIS WEEK at the Membership Summit ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/x0h08e0xc6hevz76l7i5h9/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) June 23–25! It's a free 3-day event teaching you how to build a membership in 2026. It's based on what I've learned running The Lab since 2022 (which earns ~$500K/yr). I'll cover why memberships work in 2026, what actually makes people renew, and you'll walk away with a 90-day roadmap for your own membership. We have nearly 2,500 registrants already. → Register here in one click ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/9qh450xkhnhdvx2mldu9hn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= ) — it's free! Hello, my friend! There are really only two levers that impact your bottom line: * Traffic (attention) * Conversion (trust) Traffic sits at the top of the funnel, conversion at the bottom. Creators tend to either start at the bottom and work upward (creating an offer and then building an audience) or from the top down (building an audience and then figuring out what to offer). No one does middle-out. This Silicon Valley joke is just for me Traffic first or conversion first, neither is right or wrong; both levers are present in all businesses, and both are important. But people tend to favor one lever over the other. For traffic folks, if sales are down, they publish more. They care more about reach and virality because they have a direct impact on the bottom line (even if they're inefficient). For conversion folks, we like our funnels fat. The narrower the difference between top and bottom of funnel, the better. But...(and maybe I'm projecting here)...we aren't usually as good at the attention game. Both groups can learn from each other—which is a key benefit of being in a diverse community like The Lab ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/n2h0g89vfvhv9gopk6c6h3/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) (currently on a waitlist). When you see how the other half lives, you can't help but pick up a thing or two from them. As a long-time conversion guy, I find myself studying hooks from killer attention folks. Ask yourself which of these philosophies sounds more like you: Do you tend to reach for the attention lever, or the conversion lever? If you typically pull the attention lever, consider this question this week: What is one point of conversion I could try and improve this week? Maybe: * The opt-in rate on a landing page * The comment rate on your Instagram post with a ManyChat automation * The click rate in your email * The click rate on the links in your YouTube description * The purchase rate on a sales page * The cross-sale rate on a sales page Any one of these could significantly impact your bottom line without generating any incremental views. And if you typically pull the conversion lever, consider this question this week: Where could I put in some extra time to make this reach more people? Maybe: * The spoken hook in your next video * The visual hook in your next video * The retention of your next video (delaying the payoff) * The first line of your LinkedIn post * The title of your next video * The thumbnail of your next video * The subject line of your next email Again, as a long-timer conversion guy, I'm realizing I could find a LOT of leverage by spending more time in pre-production. Just a little more forethought on the overall design of the piece so I can reach more people (with only a little more incremental effort). If you're creating things you believe will be appreciated or help people, shouldn't you want it to reach as many of those people as possible? And if you're good at reaching a lot of people, shouldn't you want to capture more of the value you're creating? Both levers are important. You can really only pull one at a time. But you'd be well served by trying the less dominant lever for a bit. ​ SPONSORED How Does A $10M Education Business ACTUALLY Work? ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/9qhzhnhdvx2ml9f9hn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTYtMjEtMjY= )​ Want to see behind the scenes of a $10M online course business? Olly Richards started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study explaining how his business works. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. -->Download the 118-page case study for free ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/9qhzhnhdvx2ml9f9hn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTYtMjEtMjY= ) Download the 118-page case study for free ( https://creatorscience.co/olly-6-21-26 ) ​ FREE SUMMIT, HOSTED BY ME ☀️ Membership Summit starts TUESDAY! ​ For the last several weeks, my team and I have been preparing the first annual Membership Summit ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/x0h08e0xc6hevz76l7i5h9/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ). It's a three-day event where I show you why memberships are an opportunity in 2026 and how to build your own. Let me tell you, we've worked our butts off on this. In fact, as you're reading this, I'm sure I'm still working my butt off. We don't just want to live up to expectations; we want to exceed them. If you've been considering a membership OR if you have a membership that's not quite working yet, this Summit is for you. It's 90 minutes per day Tuesday through Thursday, and it's free! If you get a VIP ticket, you'll also have a small group Q&A on Friday. Day 1: Why memberships, why now Day 2: The 6 drivers of retention and renewal Day 3: Designing the first year in your membership It's all I'm going to be doing this week. I'd love for you to join me and 2,500 others who have already registered. → Register here in one click ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/9qh450xkhnhdvx2mldu9hn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ ​ NEW EPISODE 🎧 #309: Unveiling Circle Eclipse with Circle CEO Sid Yadav ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/3ohphkh35rdlnvsrhk/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTW1JeU1UaGlZMlV0TmpsaU1TMHhNV1l4TFdJNFlXSXRPV1k1TkRjMVl6aG1ObVEw )​ Sid Yadav is the CEO and co-founder of Circle ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/n2hohvhv9gopk2b6h3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtbmV3c2xldHRlci02LTE3LTI2 ), a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million. Before Circle, he was the third hire at Teachable, where he helped build the infrastructure for the creator economy before the term even existed. He spent four years as a tech blogger, writing about startups five to ten times a day, and was one of the first people to ever cover YouTube—back when it was a dating platform! * The one thing Sid says separates successful communities from the rest * Circle Eclipse: what it is (AI partner + connective tissue + Discover marketplace) and why 80 of 100 engineers have been on it for 4 months * The “course as wrong abstraction” insight: why Sid saw self-paced courses heading toward terminal decline as early as 2018 By the end of this episode, you will understand why the most successful community businesses aren’t built around content — they’re built around a specific transformation. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/3ohphkh35rdlnvsrhk/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTW1JeU1UaGlZMlV0TmpsaU1TMHhNV1l4TFdJNFlXSXRPV1k1TkRjMVl6aG1ObVEw ) Listen now ↗ ( https://pod.link/creator/episode/MmIyMThiY2UtNjliMS0xMWYxLWI4YWItOWY5NDc1YzhmNmQ0 )Keep going, Jay ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/08hwh9h26x75k5tlh6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/8ghqhoho635vx6fkhw/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/vqh3hrho94k7dztghn/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/l2hehmhlm4k9zxc6hl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/m2h7h5h369np7lsmhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/dpheh0he9k7gmxhmhw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/e0hph7h73eng2xa8h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/27uqlq7068toh8p5kooh3hg9dzermaghqk85v/z2hghnhe27dvoebphv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! A while back, Ali Abdaal (the YouTuber with 6.5 million subscribers) asked me for advice ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/qvh8h7hdm49e8ntlhl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj10aEpxQlpHWGZRdw== ) on building his membership. One of the subjects we talked a lot about was the trade-offs between high-volume, lower-priced memberships and low-volume, higher-priced memberships. Here's the tl;dr: both are viable strategies. It really depends on which audience YOU want to serve, the type of community YOU want to build, and whether you have the audience (and aspirations) to fit which direction you choose. A big audience certainly helps just from a pure numbers perspective. But getting people in is different than creating an experience that makes people want to stay. Whether you're building for scale or not, the skill of building a place people want to STAY is one I'm teaching at the Membership Summit—three days, live, free. And if you think your audience is too small for this—you may be wrong. You really only need five members to start building from, and Day 1 is where we talk through exactly that. We start Tuesday! Three full days of teaching, answering your questions, and we'll even do some live audits on Thursday. Every session is recorded and available for 48 hours afterward, but you have to register to get access. ​Save your free seat in one click → ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/3oh986dwbkh352exqvhrhk/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ Cheers, Jay ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/3ohphkh352exq0irhk/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/n2hohvhv9xz2nqu6h3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/48hvhehmdp4w08axh2/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/wnh2hghq2kemrpu7h3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/reh8hohml3gkqlh2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/08hwh9h2693nm3tlh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/vqh3hrho9vzmnqsghn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wvz9psqhpqg3m26trhm4rxe/e0hph7h73l8m70h8h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/owhqm2q0hqhwm66zdxfvh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ Hello, my friend! A common reply I've gotten to my emails about the Membership Summit ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/owhqm2q0hqhwm66zdxfvh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) is, "I want to come, but I can't take three full days." Fair. But here's how it actually works... ​See how the three days work → ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/owhqm2q0hqhwm66zdxfvh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ We're live on June 23–25, beginning at 1pm ET each day. Each day is only 90 minutes—not a full day (though, if there's interest, I may stick around a little longer to answer some extra questions). Every recording stays up for 48 hours after it airs (or permanently for VIPs). And you can come for just the day you want—if Chad's $200K-to-$900K story on Day 2 is the part you care about, show up for that! The one important rule: Recordings and worksheets only go to people who registered. So worth doing even if you can't make each day! ​Save your free seat → ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/owhqm2q0hqhwm66zdxfvh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ Hope to see you Tuesday! Cheers, Jay ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/x0hph6hevppg0oi5h9/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/6qheh8hl855qerfoh3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/e0hph7h73llxoou8h9/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/7qh7h8h9266g57czh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/owhkhqhwm66zdmbvh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/z2hghnhe2kkgxqaphv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/x0hph6hevppg04h5h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/mvupep26znh5hq6xvnoimhrxldlv5u3hwd9zq/z2hghnhe2kkg2quphv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! The Membership Summit ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/9qh40948anhdvq2795b9hn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) (my free 3-day live event on building a membership) starts Tuesday! We already have 2100+ people registered. And you'll leave with real things, not just notes! That's what I'm telling you about today... ​Save your free seat → ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/9qh40948anhdvq2795b9hn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ Here's a fun question I've been thinking about: What do your members get in month 6 that's better than month 1? Most people pause, then say, "...the same thing, I guess?" But this is a big reason most memberships lose people around month four. When the value seems to have been extracted, people stop showing up. We'll talk about this on day two, but here's what you'll literally walk away with: Day 1 — a simple worksheet audit pinpointing where your business is now. Day 2 — the reasons people keep paying month after month, and a score sheet for your own idea. Day 3 — your plan for the first 90 days, filled in live while I review real examples on screen. Then, within 24 hours of Day 3, we email you a plan built from your own answers. This is a fancy interactive element that I've had some help in building! Here's the part that matters for timing: the worksheets and the personal plan only go to people who register before we start on Tuesday. There's no catch-up version after the fact—you're either building it with us live, or you're not! ​Save your free seat → ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/9qh40948anhdvq2795b9hn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ It's ~90 minutes per day starting on Tuesday. Hope to see you there! Cheers, Jay PS: Each day builds on the last—don't skip day one! ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/reh8hohml258x8t2h7/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/vqh3hrho9xk58vcghn/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/e0hph7h73pnx5nt8h9/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/owhkhqhwmk8z5rcvh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/x0hph6hevr7gx3h5h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/58hvh7hgdv9elqi6hp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/wnh2hghq25oz8ds7h3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/r8ux9xme56uoh3lod7pt2hd0zgmvgb7hwoxq2/vqh3hrho9xk50ofghn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/7qh7h8h92v3d2xhzh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Circle ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/z2hghnhe29052giphv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtbmV3c2xldHRlci02LTE3LTI2 ) Hello, my friend! Yesterday, Circle revealed Eclipse ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/reh8hohml9nklka2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtbmV3c2xldHRlci02LTE3LTI2 ): their biggest product announcement in company history. If you’re not already familiar with Circle, they’re the best tool on the market for building a community. They’re more than just an online community platform; they actually make it easy to build a community business—providing all the technical tooling you need to make it happen. They did a fantastic job building up anticipation for this, so if you DIDN’T attend the livestream, you probably saw them teasing it. I think this makes building a community business much easier, so I wanted to share the details and some of my personal takeaways. There are three big announcements within this launch: * Circle AI * Circle Discover * Circle Studios Let’s dive into each of them. --------- Circle AI --------- This is the biggest news, and likely to be what fundamentally changes the way YOU interact with Circle the most. In essence, Circle has added underlying AI functionality that combines full context of what’s possible in Circle with a deep understanding of YOUR specific community. From a single conversation describing what you want to build, Circle AI can propose a complete community structure and build it for you. It comes pre-loaded with 30+ specialized skills across 12 domains such as community setup, member management, content, monetization, and growth strategy. My Take: Circle’s greatest strength has always been one of its greatest weaknesses: It’s hyper-customizable, but that requires a deep knowledge of the tool itself to know what buttons to push, levers to pull, and settings to adjust. Now, Circle AI helps you build out the space to YOUR specifications using natural language. This will make a meaningful difference for first-time Circle users (who may have felt overwhelmed previously) as well as long-time Circle users who haven’t kept up with new features and functionality. You don’t need to be fully aware of every new change; you just need to ask Circle AI how you can achieve some goal within your member experience. This goes a step beyond their (already popular) MCP product—now, instead of asking Claude to do things for you in Circle, you can get it done from WITHIN your Circle workspace where you’re already spending time. Everyone on your team is now more empowered to make meaningful changes to your workspace and better leverage everything Circle offers. --------------- Circle Discover --------------- Circle is putting new resources behind Discover. This is a marketplace where people sign up, tell Circle what they want to achieve, and get matched with the creator businesses on Circle that can take them there. Discover already features thousands of the top communities, courses, and events on Circle—and they’re working to turn this into a larger marketing engine for their customers. Notably, in my interview with Sid (the CEO of Circle), I asked if this meant they’d be marketing other communities in our communities (ala Facebook Groups), and he said no. This is a marketing effort entirely driven by Circle outside of their customers’ communities. My Take: This is where I’m most optimistic, but somewhat skeptical! I know creators who have seen a HUGE benefit from being on course marketplaces because they were basically gifted free marketing from them. That’s the vision of Discover: a new marketing channel you switch on with a single click. Of course, I’d love for new customers to show up at my doorstep, and I’m going to do everything in my power to make my Discover listing attractive. But building out a two-sided marketplace is no easy feat—so I’ll be hoping for the best, doing my part, and we’ll see what happens! -------------- Circle Studios -------------- This is a done-for-you offer inside of Circle. Circle Studios partners with top creators to turn their large audience into a highly profitable community-centric creator business. That includes designing programs, running operations, and handling growth. It’s a long-term, rev-share partnership. They’re selective, currently working with Ruben Hassid and Amy Nelson (a former Lab member!). My Take: The team behind this is legit. For the right creator, I think this makes a lot of sense. But this isn’t for everyone, and they also have their own resource constraints, so I think BOTH sides need to feel like this is a slam dunk. ------------------- Other Announcements ------------------- There were a couple of other announcements with Eclipse, notably some course improvements that include a complete redesign of how courses are built and experienced on Circle along with a redesigned, video-native lesson player. This works with Circle AI as well, helping you develop and deploy courses more quickly. They also launched Circle Inbox, a unified admin inbox that pulls every conversation that needs your attention (admin DMs, moderation submissions, course comments, AI agent conversations, and more). A single point of reference for everything that needs your attention. I think this is very useful. ---------- Conclusion ---------- As a Circle partner, of course I’m a little biased. But I’ve partnered with Circle because I’ve been a user since 2020—and I think they’ve built the best community platform on the market. The team hasn’t wavered in their commitment to creators, and they’re building the tool to be a full ecosystem to help creators build real businesses. I can’t imagine hosting The Lab anywhere else. You can see the new features for yourself and join the waitlist below. → Join the waitlist for early access to Circle AI ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/reh8hohml9nklka2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtbmV3c2xldHRlci02LTE3LTI2 )​ ​ ​ NEW EPISODE 🎧 #309: Unveiling Circle Eclipse with Circle CEO Sid Yadav ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/vqh3hrho928m9rughn/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTW1JeU1UaGlZMlV0TmpsaU1TMHhNV1l4TFdJNFlXSXRPV1k1TkRjMVl6aG1ObVEw )​ Sid Yadav is the CEO and co-founder of Circle ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/reh8hohml9nklka2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtbmV3c2xldHRlci02LTE3LTI2 ), a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million. Before Circle, he was the third hire at Teachable, where he helped build the infrastructure for the creator economy before the term even existed. He spent four years as a tech blogger, writing about startups five to ten times a day, and was one of the first people to ever cover YouTube—back when it was a dating platform! * The one thing Sid says separates successful communities from the rest * Circle Eclipse: what it is (AI partner + connective tissue + Discover marketplace) and why 80 of 100 engineers have been on it for 4 months * The “course as wrong abstraction” insight: why Sid saw self-paced courses heading toward terminal decline as early as 2018 By the end of this episode, you will understand why the most successful community businesses aren’t built around content — they’re built around a specific transformation. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/vqh3hrho928m9rughn/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTW1JeU1UaGlZMlV0TmpsaU1TMHhNV1l4TFdJNFlXSXRPV1k1TkRjMVl6aG1ObVEw ) Listen now ↗ ( https://pod.link/creator/episode/MmIyMThiY2UtNjliMS0xMWYxLWI4YWItOWY5NDc1YzhmNmQ0 )Keep going, Jay ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/6qheh8hl8v0xm5coh3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/25h2hoh3prnlkei3h0/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/9qhzhnhdvkn4ops9hn/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/48hvhehmdzkw4gixh2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/08hwh9h260qn3vclh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/vqh3hrho928mzraghn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/e0hph7h7395m8rt8h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/4zu9e9kzn4behpdx8rosxh69vk3l2c5hmg42l/qvh8h7hdmgqeleulhl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! We're a week out from the Membership Summit ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/l2h4xr4wamhl9g9ngkf6hl/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ), and I'm entering FINAL PROMO mode! I refuse to let anyone say they didn't know this was happening. If you haven't heard me talk about the Membership Summit yet, it's my free 3-day live event, June 23–25, on building a membership your people pay for every month. Every time I send an email about this, someone asks, "Is the Membership Summit for someone like me?" and then provides specifics about their situation. Instead of a long answer, just find yourself below. Every "yes" is a one-click sign-up. Tap the line that most sounds like you, and you're in! ------------------------ Yes, this is for you if: ------------------------ → You sell courses, and every launch feels harder than the last ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ → You get paid for your time (coaching, clients, freelancing) and the money stops when you stop ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ → Your income depends on sponsorships or an algorithm you can't control ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ → You have an audience (even a small one) but nothing they can pay you for monthly ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ → You have a day job and want to build something on the side ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ → You already run a membership and want more people to stay ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ ----------------------- No, this isn't for you: ----------------------- ✗ You'd rather start from zero every month ✗ You don't want income you can count on ✗ You'll figure it out alone, however long it takes (If those last ones are you—no hard feelings. This just isn't your email.) I'll be teaching for three days, 90 minutes a day, all free. You'll leave with a plan for your first 90 days (it's interactive and fun, too). ​Save your seat in one click → ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/z2h4m6okhnhevgvkg3hphv/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ Cheers, Jay PS: None of these fit? Reply and tell me what would—I read 'em all! ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/p8heh9h40v02vxuqhz/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/x0hph6he6g6pgxt5h9/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/e0hph7h7gxglx6b8h9/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/owhkhqhwvzv6zduvh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/p8heh9h40v02vwbqhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/6qheh8hlgqg5q9boh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/qvh8h7hd5x5vggulhl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9l66rfmhz96x4dehlhng5m3/58hvh7hg8e80nwc6hp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! This weekend, I looked at who's signed up for the Membership Summit ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/m2h0d20xc5h3prk9mvimhz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )—my free 3-day live event, June 23–25. Most of them don't run a membership at all! ​Save your free seat here → ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/m2h0d20xc5h3prk9mvimhz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ That made sense to me once I thought about it. Most people don't necessarily want "a membership." What they want is income they can count on every month—money that shows up without launching something new, without chasing the next brand deal, without starting from zero on the 1st. Even if you sell courses now... Even if you do client work... Even if you still have a day job and haven't sold anything yet... A membership is the most reliable way I know to build that reliable, recurring income. It's how I grew mine to around $500K a year. And it's still working in 2026, while one-off launches keep getting harder. I've helped promote plenty of other people's events. But this is the first Summit I've built and run myself, and I'm treating it that way! I'm going all out and sharing as much as I can over 3 days, so I'm going to go all out in promoting it too. You'll join me for three days, 90 minutes each day, all free. And you'll leave with a plan for your first 90 days. ​Save your free seat → ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/m2h0d20xc5h3prk9mvimhz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ I hope you'll join us! We're nearing 1,500 registrations already. Cheers, Jay PS: Hit reply and tell me what you sell right now—it helps me make Day 1 better for you. ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/7qh7h8h97gv8wlfzh3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/owhkhqhwvz3ngdfvh3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/p8heh9h40vkdgwtqhz/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/x0hph6he6g8z95h5h9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/6qheh8hlgqvwn9boh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/7qh7h8h97gv8weuzh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/p8heh9h40vkdx3iqhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h500qokulhopddrwkt8hg6x9r/08hwh9h2580xqeilh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/g3hnh5hm52l7e4crhn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Circle ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/9qhzhnhdm86kg5f9hn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0xNC0yNg== ) Join me at the Membership Summit ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/7qhdlpdqu8h97e6v0zizh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) June 23–25! It's a free 3-day event teaching you how to build a membership in 2026. It's based on what I've learned running The Lab since 2022 (which earns ~$500K per year). I'll cover why memberships work in 2026, what actually makes people renew, and you'll walk away with a 90-day roadmap for your own membership. We're working our tail off on this. → Learn more and register here ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/7qhdlpdqu8h97e6v0zizh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) — it's free! Hello, my friend! Today, I want to share a simple reminder that, unfortunately, we all need from time to time. Let me start with a quick story... We hosted 43 members of The Lab ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/58h8q02oa7hg8wnp53u6hp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) at our annual Offline event this week. It was our second year doing this in Boise, and we had a lot to live up to—last year's event was rated an average of 9.4/10 by attendees. We made one major change based on last year's feedback (more protein at breakfast) and otherwise elevated the aspects people loved the most. I think it was better than last year. And from anecdotal feedback we've received so far, others felt the same. And since it was back in Boise, it was actually easier for us to plan this year. ...and yet, I feel uncomfortable. Almost like it was too easy? Or that I'm somehow missing a glaring issue that will receive critical feedback when we send out the feedback form? It's like I can't accept that something went really well AND was easier than the last time we did it. I find myself wondering how we should blow it up and do it differently next year. Or...(and this is where today's reminder comes in)...I could accept that sometimes I'm GOOD at things and, when they work, we should just keep doing them. How often do you stumble upon something that works every time you try it, but you abandon it long before it stops showing results? I've heard Nathan Barry talk about this when he made it a goal to reach 100,000 followers on Twitter. He found a workflow that worked, executed on it until he hit 100,000 followers, and then stopped. I've heard from creators who had a great Facebook ads machine running, but then stopped investing in it. Why do we do this? I have to constantly remind myself of Hormozi's more, better, new framework: * Do it more * Do it better * Do something new These are three customer acquisition strategies you should consider one at a time, in this order. ---------- Do it more ---------- Look at how you're getting customers now—what's working the best? You can likely do more of that thing. If 1:1 calls have a high close rate, you should do more of them. If your ads funnel is profitable and driving new leads, you should run more ads. If your IG Reels are driving new leads, you should publish more Reels! Find what's working and simply do more of it. This doesn't require new solutions or new creativity—just discipline to turn up the dial. It's the fastest, lowest-effort, highest-impact direction to go. ------------ Do it better ------------ If there's no obvious answer to the "more" approach, then look at how you can improve your existing systems. What's getting results but could be working a little bit better? A little bit more efficiently? Think: * Sales pages * Email sequences * CTAs from your content There are likely areas of your business that are "working," but inefficiently. Start looking at the data and do the hard work to increase the baseline effectiveness of these systems. ---------------- Do something new ---------------- Only once you've exhausted more and better should you look at new. New means creating new things, such as new products or systems. This is slow, high effort, and inefficient to start. Everything you could consider in the "more" and "better" categories was once new! And if you spent any time in the better category, you know that everything looks inefficient until you really dial it in. The irony is that, as creators, we often default to "new" as a solution for more customers. But in reality, this is the WORST approach in the near term. My friend Reagan Pugh once wrote, "the magician is no longer impressed by his own tricks." It's why we get "bored" with teaching things over and over again. But if we think the magic is just for us, we forget that it's still magic to other people! And the value we capture comes from the value we create for others. There's a real argument to be made that the biggest outcomes go to the creators with the highest tolerance for boredom. The longer you're able to do what works—iterating in the tiniest of ways—the more you push towards the outer edge of what is possible. Most people stop pushing once they reach the limits of their own boredom. So this is your reminder. Those things that are working? You should keep doing them. Take them to their limits or their natural conclusions. If it feels too easy, that's just a sign that you're good at what you do—and you deserve to enjoy the fruits of your labor. ​ SPONSORED I have the inside scoop on Circle Eclipse 👀 ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/6qheh8hlg45vpzioh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGUtNi0xNC0yNg== )​ For the last four years, my core business has been my membership (The Lab). Which means it's all been built on @Circle. I already believe Circle is the best community platform on the market today… and then the team shared a preview of what they’re releasing next week. They’ve been super tight-lipped about this (I literally had to sign an NDA), and I really can’t say much of anything about it. But I CAN say it’s going to be game-changing for creators, and I’m excited. You should be too, and you can get a sneak peek by joining their launch event on June 16. -->RSVP for Eclipse ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/kkhmh6hnqp5g8wflhm/aHR0cHM6Ly9jaXJjbGUuc28vZWNsaXBzZT91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1wYXJ0bmVyJnV0bV9jYW1wYWlnbj1lY2xpcHNlLXBhcnRuZXItdGVhc2VqYXktY2xvdXNlJnV0bV9wYXJ0bmVyPWpheS1jbG91c2UmdXRtX2NvbnRlbnQ9bmV3c2xldHRlcg== ) RSVP for Eclipse ( https://circle.so/eclipse?utm_source=newsletter&utm_medium=partner&utm_campaign=eclipse-partner-teasejay-clouse&utm_partner=jay-clouse&utm_content=newsletter ) ​ IN CASE YOU MISSED IT 🎧 #308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/58hvh7hg8wnp52t6hp/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWWpSaE1EUTJOMkV0TmpNME9DMHhNV1l4TFdJMVpXSXRNVE0yWm1ZME5XTXpORGRs )​ Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you? Jeremy Enns has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Marketing Academy ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/25h2hoh3zx8r7zc3h0/aHR0cHM6Ly9wb2RjYXN0bWFya2V0aW5nYWNhZGVteS5jb20v ) to help hosts fix both. He has been a member of The Lab since the early days. In this episode, we talk about: * Why podcast problems are almost always brand problems in disguise * The difference between a show that requires you to already be known vs. one that earns listeners on its own merits * What "killer concepts" are—and why a sharper premise makes episodes easier to produce, not harder * The case for featuring Lab members as guests, and why it could be the highest-converting version of Creator Science By the end of this episode, you will have a new framework for auditing any creative project—including your own—and asking whether it's designed to grow or just to persist. This episode has gotten a VERY positive response—I hope you enjoy it! -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/58hvh7hg8wnp52t6hp/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWWpSaE1EUTJOMkV0TmpNME9DMHhNV1l4TFdJMVpXSXRNVE0yWm1ZME5XTXpORGRs ) Listen now ↗ ( https://pod.link/creator/episode/YjRhMDQ2N2EtNjM0OC0xMWYxLWI1ZWItMTM2ZmY0NWMzNDdl )Keep going, Jay ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/3ohphkh3l826qkhrhk/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/n2hohvhvp4xwn4i6h3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/48hvhehme3pz0ohxh2/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/wnh2hghqpdk9w9t7h3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/reh8hohmrp3902i2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/08hwh9h25490d9slh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/8ghqhohov82el3hkhw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/k0u2p2on7rt6h50qwmwtlhopdoxg0t8hg6x9r/m2h7h5h3pxqk32tmhz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I recorded a podcast episode today (in person!) with Chenell and Dylan from Growth in Reverse. We talked about memberships, and Chenell asked me what the biggest mistake creators make when starting one is. I thought I'd share my answer here today too... Every creator is different in their strengths, weaknesses, and — most importantly — the way they WANT to engage with their own community. The BIGGEST mistake I see creators make is failing to design their community experience to fit their own design constraints. Let me give you an example. A common concern I hear is that creators worry they are signing up for a giant weekly (or even daily) time commitment. Which could be true! I spend a ton of time in The Lab every week. But it doesn't have to be true. If you want (or need) to limit the amount of time you spend inside your membership, you can design for that constraint. If you don't design for that constraint, you may end up trapped in a system of your own (lack of) design. Thoughtfully designing your membership is the most important step in launching (and sustaining) it. NOT thoughtfully designing it is the biggest mistake you can make. We'll cover how to design your membership for your constraints at the Membership Summit! → Register for free here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/e0h69o6vt7h7gdwp83a8h9/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ You'll leave with a 90-day roadmap to design your own membership, focused on your constraints and the current market landscape. Hope to see you there! Cheers, Jay ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/z2hghnhevmr4qqbphv/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/p8heh9h40p53nqfqhz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/x0hph6he64dr54u5h9/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/6qheh8hlg36km4aoh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/kkhmh6hnqo2dk7alhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/58hvh7hg84ov6pc6hp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/qvh8h7hd5l27k4tlhl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vrm3mc9hzq7v9v2awh90nd8/dpheh0heg2w426amhw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Chad Carson is a long-time member of The Lab and one of my favorite people. In fact, we just spent two days together here at The Lab Offline Powered by Circle! ​ Chad teaches real estate investing to a specific kind of person—the everyday kind of person who wants to build a small portfolio of rental properties without quitting their life. For years, his model was pretty standard: Courses, launches, occasional coaching. He was doing really well with this (about $200K/year in 2023). But it was pretty stressful—he had to constantly find NEW customers to maintain the same level of success. Then he restructured the whole model around a membership. It grew his business to $440K in 2024 and to $900K+ in 2025, with most of that revenue recurring. People love Chad's membership Chad will join us for the Membership Summit ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/owhqm2q0hqhwv2oerrivh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) to talk about that inflection point. And not just to confirm that memberships work, but to dig into the specific decisions he made in the transition—how he priced it, what he kept and cut from the old model, how he handled existing course customers, what the first six months actually looked like. This is the part most "memberships work!" content skips. The theory is easy, but the transition is where most people get stuck. Day 2 is our build day where we focus on pricing, onboarding, and retention. Chad will join us at the start of Day 2 at 1pm ET on June 24 ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/owhqm2q0hqhwv2oerrivh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ). If you haven't already registered, it's free! And you can do it with one click: → Register for all three days in one click ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/58hvh7hg8r7wmlc6hp/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20v )​ Cheers, Jay PS: Day 2 builds on Day 1—but if Chad's the part you want most, you can show up just for the first half ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/owhqm2q0hqhwv2oerrivh3/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ). The page has the full schedule. ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/g3hnh5hm54p239crhn/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/wnh2hghqpegdw0c7h3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/vqh3hrho7zg6o2sghn/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/dpheh0hegl5xekbmhw/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/owhkhqhwv2oew8svh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/x0hph6he653meec5h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/25h2hoh3zkdx3lt3h0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/v8upmpk498hrhv9l805cghvkgvd34i9hkl072/x0hph6he653m30s5h9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Last week, I announced the Membership Summit—a free 3-day event focused on building your first online membership (or upgrading the one you've got). ​Save your free seat in one click → ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/vqh5nzmdarho77z4w6tghn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ I know you’ve probably seen lots of other “summits” or free events in your inbox lately. Maybe you've even been disappointed by one of these events in the past. My biggest priority with EVERYTHING I do is that it leaves an impression. If I'm asking for your time, I want you to feel like it was well worth your while. It's been a long time since I put this kind of time and effort into a live event like this! The timing is important. Courses and other revenue streams just don’t work as well as they used to. The playing field has changed. So what’s working now? Memberships. "Is this Summit ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/vqh5nzmdarho77z4w6tghn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= ) only for people who already run one?" Nope! Most who signed up don't. You can start this month, even if you're starting from zero, and I'm going to show you how. Over these 3 days, I'll show you the exact strategies & systems I used to grow my own membership to ~$500K a year. And what I shared with Ali Abdaal (6.5M subs) when he asked me about his. We're going to cover a LOT of ground in these three days. I'm packing it as full as I can, and you're walking away with a literal 90-day plan for yourself. This is FOR you if: * You're a beginner, and curious if memberships are worth it for you * You've got an audience but no membership yet * You launched one before and watched it flop * You're running one and want to improve your existing membership ​>>> Join the free 3-day summit ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/vqh5nzmdarho77z4w6tghn/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vc2NyZWVuLXJlZ2lzdGVyZWQ= )​ ^ Just one click & you’re in! The magic of the internet will do the rest. Hope to see you there, Jay ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/p8heh9h400ndpzhqhz/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/7qh7h8h977r8e3fzh3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/z2hghnhevvq7znfphv/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/x0hph6he665zm0c5h9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/g3hnh5hm554n22srhn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/9qhzhnhdmmox87f9hn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/48hvhehmee49opuxh2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvxed5h5h2erw8xlanhv823m/reh8hohmrrgv2vs2h7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/g3hnh5hm5wvnrksrhn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Agent A by Ahrefs ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/9qhzhnhdmr7x02f9hn/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNi03LTI2 ) Join me at the Membership Summit ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/dphn0gn8s0hegn3kdlimhw/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== ) June 23–25! It's a free 3-day event teaching you how to build a membership in 2026. It's based on what I've learned running The Lab since 2022 (which earns ~$500K per year). I'll cover why memberships work in 2026, what actually makes people renew, and you'll walk away with a 30/60/90-day roadmap. → Register for free ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/dphn0gn8s0hegn3kdlimhw/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vam9pbj9lbT1iJTQwZW1haWwuZ29tb2R1bHIuY29tJmZuPQ== )​ Hello, my friend! Instagram has been BUZZING with Jessi Jean ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/z2hghnhevxg75mtphv/aHR0cDovL2luc3RhZ3JhbS5jb20vamVzc2lqZWFuaG9tZQ== )'s launch of the Yap Challenge. If you're not in the loop, here's the tl;dr... Jessi Jean is an Instagram creator closely tied to a rising trend called "yapping." Yapping is just speaking to camera. But it's gotten a name because "yappers" are uniquely skilled at holding your attention with storytelling. It's a hard thing to speak directly to camera and both 1) capture and 2) hold a short-form viewer's attention for 30+ seconds! Jessi Jean is really good at it. And people want to learn how to do it as well as she does, because yapping feels like a cheat code: winning in short-form video by just talking? Low editing? Sounds kind of easy, right? Well, shoutout to my friend Tom who was early to this trend too ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/x0hph6he60gzkgs5h9/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0RVdlo3SWlBSktELw== ), and as he pointed out, successful yapping actually requires a lot of forethought and an understanding of how to construct your story arc. Unless you're already a great storyteller, it's not as easy as just talking to camera off the cuff. Jessi Jean's yapping grew her account from 0 to 363,000 followers in That launch generated a reported $1.2 million (4,000+ students). And now that the challenge has begun and people are posting their own yap videos, she's getting even more attention. She could have an even bigger second launch of her challenge because of something I call Public Homework. I'll break down exactly what Public Homework is (and how you can use it yourself) after a quick note from our sponsor... ​ SPONSORED Meet Agent A: the AI Agent Built to Do the Marketing Work You’d Rather Not ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/6qheh8hlgeqwzvsoh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNi03LTI2 )​ I've been playing with Agent A ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/6qheh8hlgeqwzvsoh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNi03LTI2 ), a new AI workspace powered by Ahrefs data, and I've been really impressed. It's an AI agent, but not the "write me a tweet" kind, and not like a CustomGPT. The difference is that it's much more proactive and collaborative. Some important basics—Agent A has access to your Ahrefs data. I have a free Ahrefs account to track my Domain Rating, Referring Domains, and Organic Traffic. I've never been super great at using this information. But now, Agent A can access and explain it to me. I asked Agent A to see how I'm showing up in LLMs, and it performed a full audit of both Creator Science and Jay Clouse as a markdown file that I can leverage in Claude or any other tool that I want. But then Agent A proactively suggested some tasks it could do to improve my outcomes, including: * Build a podcast and newsletter outreach list * Draft a press kit + author bio * Prepare the copy for some of the hallucinated pages LLMs were creating about my business that didn't actually exist so I could take advantage even of the hallucinations! You chat with it like you'd chat with a really capable marketing ops hire, and it goes and does the thing. Use it to research competitors, investigate a traffic drop, pull this month's report, find content gaps, and create apps and automations for repeatable tasks—in minutes. It also comes with ready-made skills, apps, and reports, so you’re not starting from a blank prompt every time. -->Put Agent A to Work ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/6qheh8hlgeqwzvsoh3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNi03LTI2 ) Put Agent A to Work ( https://creatorscience.co/ahrefs-6-7-26 ) ​ ------------------------ What is public homework? ------------------------ Public homework is an aspect of a program that encourages (or requires) the user to mention the program publicly. It's homework—but completed in public. In the Yap Challenge, students are sharing their yap videos with the hashtag #jjyapchallenge. ​ This isn't new, and it's powerful magic. I first saw it in 2021 with Ship30for30, when students were encouraged to publish their daily essays on Twitter with the hashtag #ship30for30. ------------------------- Why public homework works ------------------------- It's long been known that people are more likely to stick to their goals (commitments) if there are stakes involved. Those could be positive or negative – money, reward, public accountability, or even shame. So when you commit to a goal within a program, you increase your likelihood of success by creating stakes. By announcing to your followers that you're doing a thing and they can follow along, you create public accountability. Do you want to let my followers down? Show that you don't keep your word? With so many concurrent students, it's not uncommon for you to see the #jjyapchallenge hashtag on Instagram—a signal that this person is making progress and their goals AND an invitation to explore how you can do the same. 75 Hard does this too. It has 7 requirements to keep your streak alive – one of which is to take a progress photo. It's encouraged to share that progress photo on social media with the hashtag #75Hard. And why not? It's free content, and it shows your progress. -------------------------------- The dark side of public homework -------------------------------- You can probably see the beauty of this mechanism already. You may already be asking yourself, "How can I create an element of public homework in my own programs?" That's a good question, and a good answer can unlock a viral loop that grows your program on autopilot. But there is a risk to be aware of: Public homework can serve your business—but you should design the experience to serve the customer first. Designing the experience to serve the student first is not only more ethical, but it's also more effective. If the mechanism helps the student reach their goal, each individual student is more likely to share in public more often—because they stuck with it. If you add a step to your program to share something but it doesn't raise the stakes or benefit the STUDENT directly, it'll fall flat. Plus, it'll feel kinda gross. ------------- Your homework ------------- Think about your own programs. What is the student trying to accomplish? How can you increase their commitment and improve their likelihood of success by introducing an aspect of public homework? If you figure that out, every new student should be both 1) more likely to succeed and 2) help new potential students discover you too. ​ IN CASE YOU MISSED IT 🎧 #307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts) ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/58hvh7hg82e0qnb6hp/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRjM1pUaGtNR1V0TldSbFppMHhNV1l4TFRrME5UTXRZMll3WTJKa01XRTJPVFV6 )​ Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active creators over the last two years. Even harder to stomach: 80% of the comments Richard receives in the first five minutes of any post are written by AI. Richard is the author of the annual LinkedIn Algorithm Insights report — the most data-backed independent study of the platform I've found. He's also been targeted by LinkedIn's legal team, banned from the platform, and watched the third-party tools he relied on get shut down one by one. He keeps publishing anyway. In this episode, we talk about: * Why reach is down 60% for active creators — and why LinkedIn says that's intentional * What "topic fingerprinting" is and how to use it to re-teach the algorithm who you are * How your comments now shape your interest graph, not just your human visibility * Why LinkedIn newsletters are outperforming regular posts on reach, engagement, and conversion By the end of this episode, you will understand exactly what changed in the LinkedIn algorithm, why the old playbook is working against you, and the specific moves to make in 2026. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/58hvh7hg82e0qnb6hp/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRjM1pUaGtNR1V0TldSbFppMHhNV1l4TFRrME5UTXRZMll3WTJKa01XRTJPVFV6 ) Listen now ↗ ( https://pod.link/creator/episode/ZDc3ZThkMGUtNWRlZi0xMWYxLTk0NTMtY2YwY2JkMWE2OTUz ) ​ Come say hi? ✈️ Creator Science Meetup In Boise! ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/25h2hoh3zw5g6gs3h0/aHR0cHM6Ly9sdW1hLmNvbS95YXdieHVwYw== )​ ​Join us at Boise Brewing for our first-ever Creator Science in-person meetup! Meet other creators in town for Craft + Commerce and start the conference off on a high note with some new friends (and a couple drinks on us). If you meet a member of The Lab, be sure to ask them about their experience with the community too. Space is limited. -->Register here ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/25h2hoh3zw5g6gs3h0/aHR0cHM6Ly9sdW1hLmNvbS95YXdieHVwYw== ) Register here ( https://luma.com/yawbxupc )Keep going, Jay ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/3ohphkh3lgwr0qurhk/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/n2hohvhvp0dgm3h6h3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/48hvhehme8o9vmuxh2/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/reh8hohmrz874xf2h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/08hwh9h25r8xvqulh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h2wx4kgbqhpq85vm4brhm4rxe/8ghqhohovn43zwakhw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! 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Hello, my friend! Creators often ask me what product makes the most sense for them. The question has become more prevalent as people (probably rightly) conclude that self-paced courses aren't as good an option as they once were. Besides AI making access to information both 1) immediate and 2) personalized, courses always had some major flaws: * They were one-time purchases. Once you made a sale, that revenue was captured, but new revenue meant new customers or new courses. * They required discipline. If the student didn't sit (and work) through the material, they didn't get the outcome and didn't have a good experience. * They lacked support. If a student got stuck, they could leave a comment or send an email and hope for a response, but that sticking point may be where the transformation stopped. Courses weren't the worst option, and still aren't. Done well, students get outcomes, and you have an asset that generates (mostly) passive revenue. I started with courses! They were my primary source of revenue through 2021. Can you guess when I shifted to a membership model? (Spoiler: it was 2022). ​ What happened in 2025? Our membership revenue increased by 18%, but AdSense dropped by 38%, and Digital Product dropped by 74%. It's no secret I'm a fan of memberships, and that's because the proof is wrapped up in my own tasty pudding. I still sometimes create and sell courses or workshops, and they then live inside my membership. When people get stuck or have a question, they have an outlet for support (both me and other members). It's incredibly comforting to have recurring revenue — whether it's monthly, quarterly, biannually, or annually. After five years of running an annual-only membership, it feels like MRR because we have people renewing every month. And it's diversified across all of your members — even when I have a down month of membership, a handful of non-renewals can be replaced with new members without the business suffering much at all. When you have a membership your audience loves, growth just happens. When more people stay than leave, you worry less about launches and more about making the experience better and attracting a few more people each month. I want to help more creators like you get to this place. So later this month, I'm hosting my first Membership Summit ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/8ghmr2mktohovdpzeofk/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20v ). In three days, I'll teach you as much as I can about building a membership that lasts beyond year one. We'll talk about solving common problems, designing for renewals, and we'll even design a 30/60/90-day plan together. It's June 23-25, and it's totally free to attend. → Register for the Membership Summit for free ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/8ghmr2mktohovdpzeofk/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20v )​ If you have an audience that loves you (regardless of size) but have never built a membership, this could be your first. Hope to see you there! Cheers, Jay ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/dpheh0heg6wvz5hm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/e0hph7h7gvw695t8/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/7qh7h8h97lpqvdaz/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/owhkhqhwv9lp3puv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/z2hghnhev6rn96tp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/p8heh9h4065mkocq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/dpheh0heg6wvz9im/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hl37k0dh8h85gzpo8tlh2g03q/8ghqhohovdpz2zik/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I've been teasing this for a couple of weeks now: Registration is now open for a free three-day event called the Membership Summit. I'll be teaching live, for free, June 23-25 (90 minutes each day, starting at 1pm ET). My goal is simple: To help you build a membership that compounds for years (or improve the one you're running). Here's what we'll cover: ------------------------------- Day 1: Why Memberships, Why Now ------------------------------- A lot of creators are moving toward recurring models right now. Unfortunately, a lot of those folks will run right into the same potholes. I want to walk through the four ways most memberships fall apart in year one—I've watched it happen to people I like, and I don't want it to happen to you! ---------------------------------- Day 2: Why People Renew (or Don't) ---------------------------------- We'll cover the six renewal drivers, in the order I'd actually focus on them. Plus you'll hear from Chad Carson, a Lab member who pivoted from a struggling course business to a $900K membership. ------------------------------------------- Day 3: Your 30/60/90-Day Roadmap for Year 1 ------------------------------------------- We'll show you what year one actually looks like in months 1 to 3, 4 to 6, and 7 to 12. We'll do live audits of your memberships on screen, and you'll walk away with a 30/60/90-Day Roadmap for your membership. All three days are free to attend! -->Register for free ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/7qhdlpdqu8h97dwkngcz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20v ) Register for free ( https://www.membershipsummit.com/ )And leading up to the Summit, I'll be answering the questions and reactions I'm getting from readers like you via email. *** One reader who replied last month described his hesitation about starting a membership as "tech paralysis." He'd been comparing platforms and tools, the usual options most creators evaluate, and couldn't pick. Every comparison branched into another comparison, and the longer he spent comparing, the further he got from the actual decision. He also wrote one line that I've been thinking about for weeks: "What gives me the authority to do it?" These are the two blockers I see most: * Too many tools with no clear way to pick one * Feeling like you haven't earned the right to invite people into the room you want to host Ultimately, both of these concerns matter less than having a clear Promise in your membership. Your promise has nothing to do with the platform or your credentials. This is the specific thing they'll get from being in the room beyond the moment of joining, and it's what will make them stay over time. When the Promise is clear and concrete, the platform becomes a thirty-minute decision, and the authority question loses most of its weight, because if we trust you to deliver that outcome, your specific credentials don't really matter. There are some exceptions here for things like health, finances, or law. This can be a classic "the label is easier to read from outside the jar" situation. Figuring out your membership promise alone may take longer than it needs to, and the first version is rarely the right one, but we work our way there. For those who'd rather work it out faster, I'll help you in the Membership Summit! We kick off on June 23 at 1pm ET and you can register for free here ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/7qhdlpdqu8h97dwkngcz/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20v ). Cheers, Jay ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/p8heh9h40rg3pkbq/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/x0hph6he6k9r4ra5/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/6qheh8hlgxnk35io/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/kkhmh6hnqz6doecl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/58hvh7hg83kv4oi6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/5qum7m5p9la7hnd9w4ou6h9x8xw49cnh40g5o/25h2hoh3zl4vqec3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! 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Hello, my friend! Tomorrow I'm speaking at the Personal IPO Summit, organized by my friends Chenell Basilio and Nathan May. It's all about content strategy and building a media business in 2026. It's totally free, and other speakers include: * Sam Parr * Justin Moore * Chenell Basilio * Katelyn Bourgoin * Nathan Barry * Justin Welsh * Lara Acosta * Marketing Max You've heard me talk over the last few weeks about declining course sales. Tomorrow, I'll be sharing some ideas for how you can disrupt yourself before a changing landscape gets even harder. I'll share the results of my recent audience poll on sales and how I'm thinking about my own changes. -->Get your free ticket ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/l2hehmhl9wwpdqt6/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3V0bV9zb3VyY2U9SmF5Q2xvdXNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXBlcnNvbmFsLWlwby1zdW1taXQ= ) Get your free ticket ( https://personaliposummit.com/?utm_source=JayClouse&utm_medium=email&utm_campaign=personal-ipo-summit )Hope to see you there! Cheers, Jay PS: Everyone who registers ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/l2hehmhl9wwpdqt6/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3V0bV9zb3VyY2U9SmF5Q2xvdXNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXBlcnNvbmFsLWlwby1zdW1taXQ= ) gets the replay of every session plus 3 bonus resources Chenell put together, breaking down the growth of Sam Parr, Justin Welsh, and Dickie Bush. ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/e0hph7h7g55zdof8/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/owhkhqhwv55e0muv/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/p8heh9h4088epqhq/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/e0hph7h7g55zdxu8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/p8heh9h4088eedaq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/kkhmh6hnq44pp9ul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/3ohphkh3lvv88vhr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/lmulplr3o7bmhnmzdnva6h8w5lk8xsgh8d4kv/9qhzhnhdmnn7k9a9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/48hvhehmegld48bx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Agent A by Ahrefs ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/reh8hohmrxdlglu2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0zMS0yNg== ) ⚠️ We're closing the doors to The Lab on June 1 (temporarily). First, the good news: We just started the mastermind matching process! This only happens a couple of times per year. I literally review each member's information, priorities, and time constraints and match them with a group that works for them. We last did this in January, bringing together 10 groups of 6-12 members, and all of those groups met consistently—it was a massive success. Standard or VIP members of The Lab can apply to join a mastermind group between now and June 1. Now, the less good news: On June 1, we're closing the doors (to all membership tiers) for a short period while we help those groups get off the ground and make some upgrades to the space. If you've been on the fence, I recommend you join before June 1 (otherwise you'll wait until July). → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/6qh8x350a8hlgor8m6ao/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/x0hph6he632v57f5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! I spent half the week at Colin & Samir's Press Publish LA event. It was beautifully produced. I spent time with members of The Lab, internet friends I hadn't met in person yet, and others who I hadn't met on the internet yet. ​ Now that I've had some time to let the conversations simmer and settle in my brain, I'm coming home with four main takeaways: ----------------------------------------- 1. Make more of the things I want to make ----------------------------------------- We heard from several uber-successful YouTubers. In particular, Markiplier, Michelle Khare, and Johnny Harris stood out to me because they had such a strong vision for the things they wanted to make. There was no, "I have a deadline, and so I need to come up with a video idea." There was no discussion of keeping a schedule. They were making things they genuinely wanted to make. Even when it came to brand partnerships, they are picky about who will help support THEIR vision. Johnny Harris said he had skepticism about "letting too many cooks into his creative kitchen." ----------------------------------------- 2. Give myself permission to think bigger ----------------------------------------- The guests we heard from are thinking big. I'm not in a season of life where traveling the world and filming feature-quality documentaries is something I aspire to, but I could certainly think bigger with my projects than I am now. The Press Publish event itself was a great example of this. When I attend something like this, my brain starts picking apart the operations and logistics, and I start to panic—I couldn't do all of this! Where would I even find the time? The panic is followed by despair. I could never. But here's the thing—no one person does all of this! These big visions are shared and executed by a small army of passionate, talented people. Often with no idea (initially) for how they'll pull it off. The big vision is what gets people excited and pushes them to do their best work. Someone once told me they have a rule that they never tell themselves "no." They make THE WORLD tell them they can't do something (after they try every possible route). How often do we talk ourselves out of things because they're impractical, infeasible, or too big? We kill our own ideas before sharing them or even giving them a chance. ------------------------------------------------- 3. Hold the audience's trust and attention sacred ------------------------------------------------- I was really taken by Markiplier's clear respect for his audience's time. This is someone with nearly 40 million subscribers, a movie he just brought to theaters, and by all accounts an adoring fanbase. He spoke about his audience at the individual level. He said that everyone has the same limited amount of time, and so everyone's time is equally valuable. It inspired me to use a finer-tooth comb in everything I publish (audio, video, this newsletter). Everything that's in there should be in there for YOUR sake. This is a risk with AI, by the way. When you generate things and don't take the time to review them before shipping them, you're taking your audience's trust in you for granted. You're saying, "This isn't worth my time to review, but I do expect you to use YOUR time to consume it." Something I'm thinking a lot about. ------------------------------- 4. Nothing beats belly-to-belly ------------------------------- You just can't beat in-person experiences. We do our best online, and we get a ton out of our online interactions in The Lab. But when you're face-to-face, belly-to-belly with people, it's just different. It's more human, more exciting, and everything moves faster. The conversations over dinner, invitations to collaborate, deals outlined on the spot, even just the very kind, "I love your channel" remarks from people I've never met before gave me some new fuel. I can't wait for our Lab Offline event Powered by Circle next month, and I'm back in the headspace of thinking through how we can enable more in-person interactions for the community. *** A creator is part entrepreneur and part artist. This event really spoke to the artist side of me. I've been guilty of rushing past the "doing" to get to "done," obsessed with checking the next item off of my (admittedly long) to-do list. But the doing is everything. The doing is where real value is produced and, hopefully, where we're having the most fun. If it's not, things may be out of whack. Maybe the entrepreneur has taken too much control, and the artist is feeling stifled. That may be necessary in some seasons, but can create problems if left unchecked for too long. The artist within us creates so much of our unique value. It's what truly connects with our audience and makes our work different from others. I'm putting the artist back in the driver's seat for a while. I hope it comes through. ​ SPONSORED Meet Agent A: the AI Agent Built to Do the Marketing Work You’d Rather Not ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/58hvh7hg87xdrgs6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0zMS0yNg== )​ I've been playing with Agent A ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/58hvh7hg87xdrgs6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0zMS0yNg== ), a new AI workspace powered by Ahrefs data, and I've been really impressed. It's an AI agent, but not the "write me a tweet" kind, and not like a CustomGPT. The difference is that it's much more proactive and collaborative. Some important basics—Agent A has access to your Ahrefs data. I have a free Ahrefs account to track my Domain Rating, Referring Domains, and Organic Traffic. I've never been super great at using this information. But now, Agent A can access and explain it to me. I asked Agent A to see how I'm showing up in LLMs, and it performed a full audit of both Creator Science and Jay Clouse as a markdown file that I can leverage in Claude or any other tool that I want. But then Agent A proactively suggested some tasks it could do to improve my outcomes, including: * Build a podcast and newsletter outreach list * Draft a press kit + author bio * Prepare the copy for some of the hallucinated pages LLMs were creating about my business that didn't actually exist so I could take advantage even of the hallucinations! You chat with it like you'd chat with a really capable marketing ops hire, and it goes and does the thing. Use it to research competitors, investigate a traffic drop, pull this month's report, find content gaps, and create apps and automations for repeatable tasks—in minutes. It also comes with ready-made skills, apps, and reports, so you’re not starting from a blank prompt every time. -->Put Agent A to Work ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/58hvh7hg87xdrgs6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0zMS0yNg== ) Put Agent A to Work ( https://creatorscience.co/ahrefs-5-31-26 ) ​ IN CASE YOU MISSED IT 🎧 #306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/qvh8h7hd5nwm9ncl/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTmpoaFlqQmpObUV0TlRnMk5pMHhNV1l4TFdGbU1tTXRZemRrTlRjMk1ERmxZMlV6 )​ Josh Mattingly describes himself as a creator without a channel. He's the founder of Upright Media ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/g3hnh5hm5p984xtr/aHR0cHM6Ly93d3cudXByaWdodG1lZGlhLmNvLw== ), an operating partner for content creators handling operations, consulting, recruiting, and post-production. Josh has 11 full-time staff and about 40 contractors worldwide. His clients include some of YouTube's biggest channels: Airrack, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beem, and Chris Williamson. We talk about: * What he's learned about hiring * What YouTube actually rewards right now * Why "companionship content" is quietly eating the internet * The concept of the "shitty flow state." I spent some time with Josh at Press Publish this week too—he's one of my favorite types of people: honest, direct, and an open book. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/qvh8h7hd5nwm9ncl/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTmpoaFlqQmpObUV0TlRnMk5pMHhNV1l4TFdGbU1tTXRZemRrTlRjMk1ERmxZMlV6 ) Listen now ↗ ( https://pod.link/creator/episode/NjhhYjBjNmEtNTg2Ni0xMWYxLWFmMmMtYzdkNTc2MDFlY2Uz )Keep going, Jay PS: If you're selling a membership or considering selling one, keep an eye out for more emails from me over the coming weeks. My team and I have been developing something (free!) to help. ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/8ghqhohov9d6mrck/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/l2hehmhl9r2m8pa6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/dpheh0heg569pzam/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/7qh7h8h97zl2n6iz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/owhkhqhwvo9mqncv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/z2hghnhevw62lrip/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/6qheh8hlgor89pao/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0ho9wp4dtmhz9e5kkeblhng5m3/3ohphkh3lzm5kkfr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! Happy Friday! Could you help me with some quick research? I've been hearing in conversations with creators that some folks are struggling to sell their products as well as they used to—especially courses. But I want to get some more data. I'd love to hear how the last few months have looked for YOU: (A) Sales are way up (B) Sales are slightly up (C) Sales are about the same (D) Sales are slightly down (E) Sales are way down Could you hit reply and let me know which letter relates more for you? If you're open to it, I'd love to hear WHAT you're selling as well. Cheers, Jay PS: If you're selling a membership or considering selling one, keep an eye out for more emails from me over the coming weeks. My team and I have been developing something (free!) to help. ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/vqh3hrho7emwzgbg/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/dpheh0heg8dplvcm/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/e0hph7h7gqmr8vb8/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/z2hghnhevp5lq2hp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/p8heh9h40grqnncq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/6qheh8hlgnx9m3so/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/g3hnh5hm56gqqlar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghk24258t7hndodvk7t8hql2en/25h2hoh3z4lmxrs3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I'm writing you from 33,984 feet in the air above Des Moines (although by the time I'm done writing this, I'll probably be closer to Omaha). I'm headed to Colin & Samir's Press Publish LA event—so if you'll be there, let me know! This is a PSA. I haven't done a very good job of mentioning this, but we're temporarily closing The Lab to new members on June 1. If you're already a Lab member, nothing changes for you. In fact, you shouldn't be receiving this! Hit reply, and I'll fix whatever segmentation is messed up. But if you're not yet a Lab member and you're thinking about joining our membership for professional creators, I'd encourage you to join us before June 1. Otherwise, you'll need to wait until we reopen later in July. Here's why we're doing this... I recently hired a couple of new team members. We have more firepower on the Creator Science team than ever before! And for the last couple of months, a researcher has been interviewing community members to gather feedback on their experiences: what they want more of, what they don't even care about. The end result is that we have more data and capacity to make some real upgrades to The Lab experience in our next sprint—especially the Basic and VIP tiers. I'll share more about those changes later, once we've prioritized and implemented them. But in the meantime, members themselves will have a front row seat to the before-and-after. Why join sooner rather than later? Masterminds kick off next week! Every quarter, we curate groups of 6-10 members by hand based on the size of their businesses, the platforms they operate on, their business models, etc. It's arguably the most popular feature, and we won't do another round of matching until September. ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2he4rknunhev3gedrtp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ -->Join The Lab ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2he4rknunhev3gedrtp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Join The Lab ( https://join.creatorscience.com )If you join before June 1, you can be matched into the right mastermind for YOU and instantly get plugged into a small group of new friends, accountabili-buddies, and of course, full access to everything else The Lab has to offer: * Shared member experiments * ALL of my courses * CreatorHQ * Weekly live training and social sessions * 29!! members-only workshops, including a crash course on Facebook ads, ManyChat automations, designing your own thumbnails, and more ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2he4rknunhev3gedrtp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ In June, we're hosting a few events I'm excited about: * "How I AI" Community Roundtable (Standard/VIP) * "End The Week On A High Note" Friday Social (Standard/VIP) * Creator Science Offline meetup at Craft + Commerce (All levels) * Weekly Friday coworking (All levels) * Monthly Office Hours (Basic) Plus, a little birdie tells me that we're running a live cohort in July that Lab members (all tiers) can participate in at no additional cost... Bottom line: It's an incredible community, and members get results: ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2he4rknunhev3gedrtp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ We'd love to have you in The Lab! If you've ever purchased anything from me, you can roll that investment into your first year. If that coupon code isn't listed in the footer below, hit reply, and I'll get you sorted. I'll be watching my inbox through the weekend. -->Join The Lab ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2he4rknunhev3gedrtp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Join The Lab ( https://join.creatorscience.com )​ ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/e0hph7h7g0x7nwt8/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hope to see you inside before June 1! Cheers, Jay ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/7qh7h8h97og94mcz/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/owhkhqhwvrzw88tv/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/z2hghnhev3gedoap/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/p8heh9h40zv47zfq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/x0hph6he6wge7eh5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/6qheh8hlg7ql2nuo/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/58hvh7hg8meg9lu6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hpvr079f5h2ezkg2zhnhv823m/08hwh9h25d82m4hl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! For years, the default move for educational creators like us was to record a course, launch it, and hope people finished it. I did this. A lot of us did. But completion rates are at historic lows, buyers are more skeptical, and the self-paced model is slowing down. So what do we do now? I’ve been embracing the idea that you need to disrupt yourself before you get disrupted. And AI is already disrupting course creators. What’s working instead is a return to something more human. * Community * Live and group experiences * Done-with-you models that put the creator back in the room * Done-for-you models that have extremely clear value propositions I’ll be unpacking this in my session at the Personal IPO Summit ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/wnh2hghqpw4pl9b7/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3V0bV9zb3VyY2U9SmF5Y2xvdXNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXBlcnNvbmFsLWlwby1zdW1taXQ= )—a free, 2-day virtual event for creators and audience-first founders co-hosted by my friend Chenell Basilio. I’m speaking on a topic I’m living firsthand: the decline of self-paced courses and how that changes your product strategy in 2026. → Save your free seat here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/wnh2hghqpw4pl9b7/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3V0bV9zb3VyY2U9SmF5Y2xvdXNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXBlcnNvbmFsLWlwby1zdW1taXQ= )​ Cheers, Jay PS: Everyone who registers ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/wnh2hghqpw4pl9b7/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3V0bV9zb3VyY2U9SmF5Y2xvdXNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXBlcnNvbmFsLWlwby1zdW1taXQ= ) gets the replay of every session plus 3 bonus resources Chenell put together, breaking down the growth of Sam Parr, Justin Welsh, and Dickie Bush. ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/reh8hohmr07ro2a2/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/8ghqhohovl3v73hk/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/vqh3hrho7p47q3ug/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/l2hehmhl9349dzb6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/m2h7h5h3p89plnsm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/dpheh0heg0kg2qfm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/7qh7h8h97o87x9fz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6vk0q7i9hzq99n6mtwh90nd8/g3hnh5hm53n524tr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/kkhmh6hnq9rg4psl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYmFyYmVsbA== ) ↗ ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/58hvh7hg89qpleb6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/25h2hoh3zo6rlrs3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTUtMjQtMjY= ) ​ ⚠️ We're temporarily closing the doors to The Lab on June 1. First, the good news: We just started the mastermind matching process! This only happens a couple of times per year. I literally review each member's information, priorities, and time constraints and match them with a group that works for them. We last did this in January, bringing together 10 groups of 6-12 members, and all of those groups met consistently—it was a massive success. Standard or VIP members of The Lab can apply to join a mastermind group between now and June 1. Now, the less good news: On June 1, we're closing the doors (to all membership tiers) for a short period while we help those groups get off the ground and make some upgrades to the space. If you've been on the fence, I recommend you join before June 1 (otherwise you'll wait until July). → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/8ghem38duohov5zekgak/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/reh8hohmr549n0b2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! Twice this week, I had what felt like epiphanies. Coincidentally, in listening to David Perell's interview with Maria Popova ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/08hwh9h257v0q2fl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj15YjlUei1SUUZONA== ), I also questioned what an epiphany actually is. David (41:41-41:44) Describe the process of epiphany for me. Is it a sudden... ​ Maria (41:44-41:45) I don’t believe in epiphany. ​ David (41:45-41:46) Really? ​ Maria (41:46-41:46) No. ​ David (41:46-41:47) How come? ​ Maria (41:47-42:15) I believe in incremental revelation. I have experienced epiphanies; it’s not that they don’t exist, but they don’t stick for me. An epiphany might be a glimpse that excites me for a moment, but it needs to integrate with everything else that predates it to truly stick. Epiphanies are often just shiny little distractions that don’t truly change much for me. ​ David (42:15-42:17) They don’t change much? Do you mean they don’t... ​ Maria (42:17-43:03) They don’t change much afterwards. They don’t significantly alter your process, life, or mind. They are like a curtain parting to reveal a bright light. But when the light dies down, you see the world as you knew it before. My most profound transformations—intellectually, creatively, and personally—have only been incremental. For me, it’s never a metamorphosis; it’s always a transformation. This rang true for me. I've definitely experienced a feeling that I've described as an epiphany. A flash of insight. At the same time, that flash dulls over time—usually pretty quickly. If an epiphany is defined as a sudden, intuitive moment of realization or profound insight, I'm not sure how profound most of my "epiphanies" are, given that they dull over time. In any case, I had that experience twice this week, and I'm still thinking about it. The two insights seem to be in conflict, or at least in tension. So by writing about them, maybe I'll feel my way through, and you can decide what YOU believe. ------------------------------------------------ Insight #1: The long way has become the shortcut ------------------------------------------------ My favorite podcast right now is Plain English with Derek Thompson ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/8ghqhohov5zekquk/aHR0cHM6Ly9wb2QubGluay8xNTk0NDcxMDIz ). I've always been a fan of Derek's writing, so it shouldn't come as a surprise that I eagerly devour each new podcast he publishes too. The topics and content of each episode feel very, well, episodic. There are some throughlines over time, but episode to episode, topics are pretty divergent: AI, healthcare, U.S. debt crisis, happiness, employment, religion, etc. But what really impresses me about Derek's podcast is how clearly well-prepared it is. I don't mean well-produced; he's doing a remote video podcast, which I know from experience is VERY hard to turn into a compelling YouTube video—especially if your guests don't have professional video setups. When I say well-prepared, I'm talking about both Derek's preparation of the interviews and his scripted introductions. I think both are in a league of their own. He recently hosted a three-person discussion with Morgan Housel and David Wallace-Wells, and it was so well facilitated. If you've ever been or even seen a panel discussion, you know how POORLY they are typically facilitated. To run a good panel, you need to prepare the discussion in advance AND communicate that plan to the guests—two additional steps most interviewers wouldn't do. Throughout his interviews, he constantly references specific past material and cites his sources. And Derek's introductions are so well written that they immediately pull you in AND perfectly set the table for the discussion. If you're not a podcaster, this may not mean much to you. But as a podcaster, it's clear to me that he's putting in rare effort and care into this, and it shows. In a similar vein, a recent written profile of Lenny Rachitsky ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/l2hehmhl9ke5wwh6/aHR0cHM6Ly9yZXZpZXcuZmlyc3Ryb3VuZC5jb20vcmVsdWN0YW50bHktaW5mbHVlbnRpYWwtaW5zaWRlLWxlbm55LXJhY2hpdHNreXMtZGVtYW5kaW5nbHktY2hpbGwtbGlmZS8= ) by First Round Review described his process of working with contributors in Lenny's Newsletter: Rachitsky says he loves doing them because he can help shape the best ideas from the best people. Editing a guest post takes longer than writing his own posts. Author and positioning expert April Dunford ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/m2h7h5h3pnvkw2tm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FwcmlsZHVuZm9yZC8_cmVmPXJldmlldy5maXJzdHJvdW5kLmNvbQ== ), who has written three guest posts for Lenny’s Newsletter ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/dpheh0heg7vzrvsm/aHR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9hLWd1aWRlLXRvLWFkdmFuY2VkLWIyYi1wb3NpdGlvbmluZz9yZWY9cmV2aWV3LmZpcnN0cm91bmQuY29t ), encapsulates the three-month process ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/7qh7h8h974qv35uz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2FwcmlsZHVuZm9yZF90b2RheS1hbi1leGVjLXNheXMtdG8tbWUtbXVzdC1iZS1lYXN5LWFjdGl2aXR5LTc0Mzc5MTQzNDg2ODMxNTc1MDQtVklUSz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQWl6bXZNQm5BQmhHRzlxY2kwVUhvRFZjamtwRGxjNWdPYw== ): many back-and-forths on ideas, structural changes from Rachitsky’s editor, creation of graphics and proofing. “People don’t understand how much time I spend editing,” says Rachitsky. “It’s not that they write the thing and we publish it. We spend months iterating on it. My goal with each post is for it to be the best thing that person has ever written.” Taken together, in a world of people trying to shortcut the content production process with AI, there's a good argument that unreasonable effort is the true shortcut. It seems like nothing cuts through thin-feeling content like something truly substantive. -------------------------------------------- Insight #2: Effort matters less than emotion -------------------------------------------- Just as I was convinced that I needed to spend more time thinking deeper and trying harder, I had a Reel ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/owhkhqhwv8p35vav/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9qYXljbG91c2UvcmVlbC9EWWliY0E1dGtIWC8= ) go viral (for me) this week. Talk about THRILLING—I did it! I finally made a short-form video that worked! Just behind the thrill came a teeny bit of cynicism. THIS was the Reel that hit? It was nearly two minutes long. The audio cuts out in the first 4 seconds. I didn't even plan to record it. I was watching a YouTube video and felt an intense urge to say something in response. So I recorded my reaction! Right then and there. The whole thing, from start to finish, probably took 10 minutes. ...and it's arguably the most successful Reel I've published in terms of WHO it reached, conversion from views to followers, and thoughtful comments. Isn't that the way? We hear about bands that were surprised by which songs on their albums became perennial hits. Cherry Pie by Warrant, Somebody That I Used To Know by Gotye, Another One Bites The Dust by Queen... I don't think anyone watching that video would mistake it for something I spent a ton of time thinking about or working on. I think it works because it's rooted in honesty, vulnerability, and emotion. So...was my first epiphany incorrect? -------------------- The barbell approach -------------------- These two experiences may not be in direct conflict. My new working theory is that there's actually a barbell approach to be taken here—publishing either a.) low-effort, low-stakes, high-emotion content OR b.) high-effort, high-stakes, low-emotion content. The former looks like yapping, the latter looks like writing by Adam Grant. Where I get stuck is that I want to produce the high-effort stuff, but my constraints don't quite allow for it. Frequent deadlines, under-investing in revision cycles, and my own learning curve for different platforms. So I end up somewhere in the middle; I'm not making truly standout content yet, but I've traded its emotion for a single coat of paint. There's a third door here, which is the rigor of Adam Grant with the emotion of someone like Elyse Myers, which would be a pretty potent cocktail. This is actually how I'm trying to improve as a writer. I thought about the writing styles I really resonate with and want to embody more—namely, that combination of actionable, analytical, warm, and emotionally resonant. I shared this goal with my AI assistant and developed a skill called "essay feedback." When I write an essay (like this one), I share it with my AI assistant for review and ask it for feedback. It uses the essay feedback skill and grades me on a 1-5 scale for five factors I care about in my writing: * Specific, actionable takeaways * Reframes/challenges assumption * Validates/gives permission * Sensory/emotional language * Smarter AND less alone In the first pass of this essay, I ended the previous paragraph after "pretty potent cocktail." It told me that THIS section had the potential to be one of the most actionable takeaways, but I left it pretty thin. So, I came back here and added the list above, plus THIS paragraph you're reading right now. The AI didn't suggest these specific words or ideas, simply called out where the writing was weak. I was actually nervous and hesitant to share that list. Will you adopt these same five factors into YOUR AI writing assistant? Am I setting myself up to create derivatives of MY writing style? ← This was some emotional language, by the way. I added this in the third revision because it was falling a little short. I often find that I'm not instinctively adding enough of my inner experience on the first pass. Ultimately, if you enjoy my writing enough to want to emulate parts of it, that's a good thing. I would be honored. But the magic (I think) is on either end of the barbell. To win on the low end, you need to be really in touch with your own emotions (and be comfortable sharing them). To win on the high end, your constraints need to allow for it. I'll leave you with a message I sent my team in Slack this week: ​ 📬 Share This Essay: https://creatorscience.com/barbell?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/z2hghnhevdn902up/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYmFyYmVsbD9yaF9yZWY9ZjYyMTMzNTUmdXRtX3NvdXJjZT1lbWFpbA== ) ⚡️ Quick Share Links: ​ ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/x0hph6he67o8xqf5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTUtMjQtMjY= )​ Traffic declining? Sales slowing? Inside this timely, FREE report: * Why the online education model is collapsing * The 90-95% traffic losses hitting established sites * Why you can’t sell information anymore * How to combat declining traffic and sales * How to make more money with less traffic * And much more… 100+ pages of tactics and strategy to rebound from declining traffic and sales & future-proof your course business in the era of AI. -->Download the free report here ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/x0hph6he67o8xqf5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTUtMjQtMjY= ) Download the free report here ( https://creatorscience.co/olly-5-24-26 ) ​ NEW EPISODE 🎧 #305: Big 3: Three Wins, Three Concerns, and Three Experiments for May ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/6qheh8hlg2zv03so/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkdZelpXUXdNakF0TkdRMk9TMHhNV1l4TFdFNU1EUXRORGM0T1dJM1l6ZzFPRFV6 )​ Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing. So this episode is my lightweight version: * Three big wins from April * Three things I'm genuinely worried about heading into May * Three experiments I'm kicking off. I'm also testing a new name for this format: the Big 3. April was, by most measures, a really good month. A baby boy on the way, the biggest partnership deal I've ever signed, and a speaking slot at Press Publish LA. But sitting alongside all of that is a real anxiety: I'm watching my audience pull back, sales slowing, people tightening up. And I'm rebuilding a lot of the business simultaneously, too. This episode is me thinking out loud about all of it. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/6qheh8hlg2zv03so/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkdZelpXUXdNakF0TkdRMk9TMHhNV1l4TFdFNU1EUXRORGM0T1dJM1l6ZzFPRFV6 ) Listen now ↗ ( https://pod.link/creator/episode/NGYzZWQwMjAtNGQ2OS0xMWYxLWE5MDQtNDc4OWI3Yzg1ODUz )Keep going, Jay ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/qvh8h7hd56zge7cl/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/g3hnh5hm5zr7glbr/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/9qhzhnhdm20k4xa9/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/3ohphkh3ld06x9ur/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/n2hohvhvpomw2ka6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/48hvhehme2vzw2fx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/reh8hohmr549k0c2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/e5u7l7oek2c7hlgzv0lb8h85n3v88blh2g03q/x0hph6he67o8oqs5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/3ohphkh3lovv8xur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Agent A by Ahrefs ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/n2hohvhvp8ee4mi6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0xNy0yNg== ) Hello, my friend! My team and I are deep into planning The Lab Offline Powered by Circle in June. It's been my wife's baby (besides the actual baby she's currently carrying), and we're getting close to showtime. I was looking at the notes I took during last year's event. I lead many working sessions during our Offline events, and in one exercise, I had attendees visualize their business at the end of the year (6 months later). I told them to imagine everything went as well as it possibly could. * What did December look like? * What would need to be true for those dreams to come true? * What's in the way of those dreams coming true? * What actions would they take to remove those obstacles? * What would they do if they weren't afraid? My answers were all related to the company's growth and expansion: * Planning a big offline event (for the Creator Science audience) ❌ * The community has 300 active members ❌ * Mallory is working more in the business ❌ * Repeatable process for mastermind matching ✅ I'm embarrassed to say that I didn't achieve most of those goals. Do you wanna know why? I had correctly identified all the obstacles: * Cash Flow * Time constraints * Not promoting my offers enough But then I didn't take those actions. Namely: * Hiring a nanny * Hiring someone else FT into the business * Creating a structure for promoting my offers more Hiring and delegation fears...imagine that! If you listen to the podcast, you know that, as of a few weeks ago, those were still issues for me (episode linked below). We did hire a part-time nanny in January, which gave Mallory and me both 15 hours back into our week. Gamechanger. Two weeks ago, I hired an integrator for my business too. The team is expanding, I'm delegating, and I'm finally taking action on these persistent challenges. And wouldn't you know it, things are trending in a positive direction! Here's why I'm really telling you this—I knew what I needed to do in June of 2025. Information wasn't the problem. Fear was the problem. Accountability was the problem. Because of my fear and a lack of accountability, it took me almost a full year to ACTUALLY do the things I knew needed to be done. This isn't uncommon. The biggest reason people join The Lab's VIP tier is 1:1 accountability with me. The primary reason people join masterminds in The Lab's Standard tier is for group accountability. We've never had better access to information than we do today—but information alone doesn't cut it. That's relevant to educational creators like you and me. If you used to deal purely in information, you've seen that the world is changing. I'm changing with it! My team and I are taking on some big projects, all around community and shared experiences: * Mastermind matching in The Lab (applications open this week) * The Lab meetup at Press Publish LA (May 27) * The Lab Offline Powered by Circle (members-only, June 8-9) * A Creator Science audience meetup (public, June 10 in Boise) * The Membership Summit June 23-25 (public) * A live, cohort program in July (public, available to Labmates for free) Over the last few weeks, we've been conducting customer interviews with our members to learn which aspects of The Lab they want more of and which they care less about. We're taking those learnings and improving the community (for all members in all tiers). Now that we've expanded the team, it gives us more capacity to do more. I'll just say this directly: If you've been on the fence about joining The Lab, this is a good time to join. New masterminds* are kicking off this month, and they've quickly become one of the most popular aspects of membership. Each mastermind is a group of 6-12 other members of The Lab, curated by hand based on your business, goals, and even your schedule constraints. ​ *Masterminds are only available as part of Standard or VIP I'm personally in two masterminds of Labmates. And I've gotten a lot from both! Here's why this timing is important: We're closing the doors to The Lab at the beginning of June and keeping them closed until sometime in July. This will give us an opportunity to support masterminds in getting off the ground and some time to deploy some upgrades I'm excited about. If you're already in The Lab by that time, you'll get a front row seat to the changes we're making (which is especially useful if you have a membership of your own)! Here are some upcoming virtual events I'm excited about: * What’s Working: May 2026 (May 20) * Learn The Business of Speaking with Jay Acunzo (May 21) * New Member Welcome Call (May 22) * Community Roundtable: Using Circle (May 26) We built this space for you. If you could use some perspective on your business, ideas to put into action, and accountability to move faster, that's what The Lab was built for. -->Join The Lab ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/qvhrxq09u7hd57qq38bl/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Join The Lab ( https://join.creatorscience.com )If you have any questions, hit reply and let me know! ​ SPONSORED Meet Agent A: the AI Agent Built to Do the Marketing Work You’d Rather Not ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/58hvh7hg8vllwmi6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0xNy0yNg== )​ I've been playing with Agent A ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/58hvh7hg8vllwmi6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0xNy0yNg== ), a new AI workspace powered by Ahrefs data, and I've been really impressed. It's an AI agent, but not the "write me a tweet" kind, and not like a CustomGPT. The difference is that it's much more proactive and collaborative. Some important basics—Agent A has access to your Ahrefs data. I have a free Ahrefs account to track my Domain Rating, Referring Domains, and Organic Traffic. I've never been super great at using this information. But now, Agent A can access and explain it to me. I asked Agent A to see how I'm showing up in LLMs, and it performed a full audit of both Creator Science and Jay Clouse as a markdown file that I can leverage in Claude or any other tool that I want. But then Agent A proactively suggested some tasks it could do to improve my outcomes, including: * Build a podcast and newsletter outreach list * Draft a press kit + author bio * Prepare the copy for some of the hallucinated pages LLMs were creating about my business that didn't actually exist so I could take advantage even of the hallucinations! You chat with it like you'd chat with a really capable marketing ops hire, and it goes and does the thing. Use it to research competitors, investigate a traffic drop, pull this month's report, find content gaps, and create apps and automations for repeatable tasks - in minutes. It also comes with ready-made skills, apps, and reports, so you’re not starting from a blank prompt every time. -->Put Agent A to Work ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/58hvh7hg8vllwmi6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9haHJlZnMtNS0xNy0yNg== ) Put Agent A to Work ( https://creatorscience.co/ahrefs-5-17-26 ) ​ IN CASE YOU MISSED IT 🎧 #302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/25h2hoh3zvnnx3s3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw )​ This episode is a little different. Michael Bungay Stanier, author of The Coaching Habit ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/qvh8h7hd57qq3oil/aHR0cHM6Ly9hbXpuLnRvLzR0bDJxZFo= ), with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue. Not the tactics (I know the tactics). Something deeper has its foot on the brake. What unfolded was one of the most honest, vulnerable conversations I've had on this show. Michael walked me through the Immunity to Change framework, where we uncovered that I'm getting more out of the status quo than I realize. There are commitments I have to the way things are right now that I haven't even named. We named them. And then we ran small experiments to test whether the things I'm most afraid of would actually come true. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/25h2hoh3zvnnx3s3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw ) Listen now ↗ ( https://pod.link/creator/episode/NDJmOTVlNGMtM2NmMy0xMWYxLWEwZDAtODMzMTA1YTE5YTA0 )Keep going, Jay ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/48hvhehme5kk3lax/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/wnh2hghqp588d6i7/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/reh8hohmr2nnprh2/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/08hwh9h25oqq46fl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/8ghqhohov0kk8muk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/l2hehmhl90wwpds6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/dpheh0heg4rrx3tm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/xmu6l6ekova6hp60wgot5h2ev83enunhv823m/p8heh9h4038rkxfq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/x0hph6he0m4qv8c5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/58hvh7hg2w46d0c6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu ) Hello, my friend! on your packaging. This is easy when it comes to Titles, but far more difficult with Thumbnails; after all, you can only test as many thumbnails as you've designed! This has been a tremendous source of frustration for me. If I had more thumbnail variants, I could run more tests. If I could run more tests, I'd get a higher CTR per video. If I get a higher CTR per video, I get more views. If I get more views, I earn more revenue. But as a non-designer, how much money can I reasonably spend on thumbnails for each video I make? I like to hire great designers, which means I spend anywhere from $100 to $750 per video on thumbnails as is. Enter: 1of10​ ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu ). I've been using 1of10 for over a year now for research, video ideas, and title ideas too. But over the last few months, their thumbnail generation tool has gotten really good, and I'm becoming a power user. Some of their customers have published videos with millions of views using thumbnails generated in 1of10. I'm working on a video right now where I share some life updates. I won't spoil the video's punchline yet, but I have some news that makes me equally excited and nervous. Using 1of10's outlier research tool, I searched for thumbnails with a "split down the middle" and found this example: ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ That got me thinking about one of Ali Abdaal's outlier videos, where he shared his evidence-based skincare routine: ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ Maybe I could split my face in half to show partial excitement and partial nervousness! So I made a sketch on my whiteboard and uploaded it to 1of10, along with two photos of me and one of my studio background. ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ Then I wrote a simple prompt: ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ It generated several different concepts for me. With a little bit of back-and-forth editing with their AI Editor, I produced three concepts I'm happy to put right into an A/B test for the video: ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu )​ Not only does this give me more assets to test on my existing videos, but it also makes me want to make more videos. I can record more videos without worrying about performance, because creating them is cheaper. This doesn't mean I won't stop hiring thumbnail designers, either. What it means is that when I believe in a video (maybe it has high AVD but low CTR), I can spend an afternoon creating new thumbnail concepts myself to try to save it. 1of10 makes me feel more confident making videos, and it's become an essential part of my tool stack. And you can try it yourself for just a dollar. -->Try 1of10 for $1 ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/owhkhqhwde0qvpuv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtdGh1bWJuYWlsZ2Vu ) Try 1of10 for $1 ( https://creatorscience.co/1of10-dedicated-thumbnailgen )Keep going, Jay PS: I interviewed 1of10's founder, Richard, on a recent video. If you want help with ideation, this video is a masterclass ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/dpheh0henx2pg9bm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ). ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/g3hnh5hmw20q8zfr/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/9qhzhnhdr8e5vgt9/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/48hvhehm837xd6ax/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/wnh2hghq6dl02gu7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/08hwh9h2r4pl6nal/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/vqh3hrhor6qw90sg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/e0hph7h7ozdr38c8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/38ugdgqoelbkh2lx957brh4m439r7s7hrxznm/25h2hoh3wxqmm0a3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/wnh2hghq60q53lf7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) We're putting new Masterminds together in The Lab beginning May 18! This is a chance for you to be a part of a small peer group of other creators like you. We hand-curate these groups, provide the structure, and support your group over the coming months. This only happens a couple of times per year. I literally look through each member's information, priorities, and time constraints and match them into a group that works for them. And it's included at no extra charge in Standard or VIP membership in The Lab! If you could use a professional peer group of other creators to learn from, be pushed by, and feel part of something, this is a great time to join us. → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/58h8q02oa7hg26gvzki6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/6qheh8hle9lkdoco/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! My friend Sam shared on Instagram recently that she had 11,500 registrations for a webinar she was hosting. If you just sprained your neck doing a quick double-take, that's what happened to me, too. Eleven...thousand? Yes, eleven thousand five hundred. And, as a result of that webinar, she closed a $500,000+ launch for her product, The Ultimate Bundle. Oh, and less than three months before that, had launched that product as well, closing ~$400,000. So if we're doing the math here...that's more revenue than my best year in business in about three months' time, and about $2 million per year. Her Ultimate Bundle has sold about $8 million all time. Sam has been in business for about the same amount of time that I have. She publishes a weekly newsletter, a weekly podcast, and even a personal Substack. She's on Instagram, and she's said several times that she, quote, "Doesn't work that much." She's described this year (the year after publishing her first book with a top-five publisher) as her "entrepreneurial gap year." Not that she's not working, but she's giving herself the space and permission to work far less and not figure out any ~next move.~ So how is Sam doing this? How is she such an efficient revenue machine? I did a deep dive into the research and then peppered her with questions recently. And the answer is as simple and effective as her business itself: She does one thing. She does it very well. Every time she does that thing, she gets a little better. She doesn't give up on things that work. She iterates constantly. And she doesn't get distracted by shiny objects or status games. The thing that she does is run this simple process: * She builds her email list (with free content and paid ads) * She talks to her customers * She picks a launch date for her product * She sets up registration for a live webinar on that date * She pushes people to that webinar in her content and in her ads * She runs a kickass webinar filled with voice of customer insight * She encourages people to buy her product at the end Disappointed that none of this sounds secret or novel? It's not—because it works! We know that it works! But how many of us abandon or ignore things that work? Sam has built a simple, elegant, beautiful business. Of course, as she told me in our conversation, she still has the same urge that we all do to burn her business down and start over...but she doesn't. She maintains a relentless focus on what her customers need, solving that problem in her product, understanding the language they use, and reflecting it back at them when she talks about that product. Then, several times per year, she gives people the opportunity to buy it. Why do we make things so complicated?? I'm inspired by Sam. I think you might be too. If you want the full behind-the-scenes filled with a bunch of little tactical nuggets, I highly recommend this week's episode of the podcast below. ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/kkhmh6hnvxnd34fl/aHR0cHM6Ly94LmNvbS9NaWxseVRhbWF0aS9zdGF0dXMvMjA1MjAzOTc1NTQ4ODAxODcxOQ== )​ ​ NEW EPISODE ▶️ #304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years. ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/58hvh7hg26gvz3c6/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRjd01UQTBaREF0TkRka05TMHhNV1l4TFdJM09EVXRPR0pqTkRSa1ltWm1ZVFUw )​ Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses. Her flagship product, the Ultimate Bundle, a package of fill-in-the-blank contracts and video trainings, has generated over $8 million in lifetime revenue and now earns close to $2 million per year with essentially one full-time employee. She published her first book with Hachette in April 2025, and she runs everything through a single evergreen webinar funnel that quietly generates six figures a month between launches. I met Sam at Craft and Commerce last year, and when I saw her post about 10,000+ webinar registrants and a $500,000 launch, I knew I had to talk to her. What blew me away wasn't the numbers; it was the simplicity. One product. One funnel. Two launches a year. Relentless customer research. She's the clearest example I've seen of someone who found the main thing and refused to let anything pull her off it. * ​Sam Vander Wielen ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/25h2hoh3wm3ve6b3/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uY29tLw== )​ * ​Sam's Sidebar Newsletter ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/qvh8h7hdpkd70wil/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uY29tL25ld3NsZXR0ZXI= )​ * ​The Ultimate Bundle ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/g3hnh5hmwqmdkwar/aHR0cHM6Ly93d3cuc2FtdmFuZGVyd2llbGVuLmNvbS90aGUtdWx0aW1hdGUtYnVuZGxlLw== )​ * ​Sam's Book: When I Start My Business, I'll Be Happy ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/9qhzhnhdr5dqlmt9/aHR0cHM6Ly9hbXpuLnRvLzR0YnF4TGk= )​ ​Full transcript and show notes ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/n2hohvhv07v8kzs6/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9zYW0tdmFuZGVyLXdpZWxlbg== )​ -->Add to queue ↗ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/58hvh7hg26gvz3c6/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRjd01UQTBaREF0TkRka05TMHhNV1l4TFdJM09EVXRPR0pqTkRSa1ltWm1ZVFUw ) Add to queue ↗ ( https://pod.link/creator/episode/NDcwMTA0ZDAtNDdkNS0xMWYxLWI3ODUtOGJjNDRkYmZmYTU0 )Keep going, Jay PS: So many of you replied to my email last week, and I LOVED reading and responding to those messages. So another question from me—I'd love to know what your biggest frustration is right now. Don't overthink it. What about being a creator feels like it's not working for you right now? Hit reply. ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/08hwh9h2rl2ok8al/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/vqh3hrhorwoxkxug/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/l2hehmhl7xl0kni6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/dpheh0henpe47wum/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/e0hph7h7or7pn2a8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/z2hghnhexle4d3hp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/kkhmh6hnvxnd94tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/p9u292g46qt9h20gkzdtqhpqmqvp6urhm4rxe/x0hph6he0qere6h5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! We're just a month out from my favorite time of year. The Lab Offline Powered by Circle ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/wnh2hghq67zqrgt7/aHR0cHM6Ly9jaXJjbGUuc28= ) is June 8-9 in Boise, Idaho! Why Boise? We host it in the same week as Kit's Craft + Commerce ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/reh8hohmzd8mqnu2/aHR0cHM6Ly9raXQuY29tL2NvbmZlcmVuY2U= ) conference because so many members of The Lab already attend it! They get two great experiences with one set of flight plans. ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/l2hn4vkmtmhl72gloqa6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ We've designed the event to be bigger and better than last year, which was hard to do! Event attendees rated the event 9.4/10 last year, and a large majority of them are returning this year. We've expanded our meeting space and have room for 50 attendees this year. So far, we've already locked up 40 of those spots. If you've been thinking about joining The Lab, or if you're already planning to be in Boise for Craft + Commerce, this is a great time to join us. ------- Details ------- * June 8-9, 2026, in Boise, Idaho. This is ahead of Kit's Craft + Commerce ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/reh8hohmzd8mqnu2/aHR0cHM6Ly9raXQuY29tL2NvbmZlcmVuY2U= ) conference, my favorite event of the year! * Our day-to-day will be hosted in a beautiful boutique hotel that attendees loved last year. * We're covering breakfast, lunch, dinner, drinks, and all activities June 8-9! (travel + lodging not included) * On June 10th, we're also organizing an optional morning hike and an afternoon meetup for the Creator Science audience. * Hosted in partnership with Circle ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/wnh2hghq67zqrgt7/aHR0cHM6Ly9jaXJjbGUuc28= )! This is a dream partnership. The Lab itself is hosted on Circle. My wife, Mallory, has been outdoing herself in preparing for this. Let's start with some experience notes... -------------------------- "What CAN'T we do online?" -------------------------- This is the driving question of every part of the agenda. Most events focus on speakers and presentations, but we focus on leveraging the minds and experiences of everyone in the room. Every attendee is a Standard or VIP member of The Lab, which means they're accomplished creators. Based on feedback from last year's programming, we're emphasizing what people loved: writing prompts, small-group masterminds, and full-group conversations. We're maximizing for conversations between members. We want every member to leave with: * New tactics for growing their audience * New tactics for increasing their revenue * New friends ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/l2hn4vkmtmhl72gloqa6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) -------------------------------- We've upgraded our meeting space -------------------------------- We're in the same hotel as last year (rated a 9.5/10 by attendees!), but we've upgraded to a larger meeting space. We'll be on the top floor: a room with high ceilings and an outdoor patio. Boise is beautiful in June! ------------------------ We've upgraded our meals ------------------------ We're doubling our investment in food this year. We're investing in the best options the onsite caterers have to offer for breakfast and lunch (including a chef manning an omelet bar)! Each dinner is in a private restaurant space we've reserved just for us. Each dinner is a multi-course, sit-down meal (with your dietary restrictions taken into account). Both of these restaurants are excellent. --------------------- Of course, surprises! --------------------- I'm torn between wanting to share all of our plans to get you hype and holding back some items for surprises. So, there will still be some surprises! OK, one more detail: we've booked a brewery and trivia company to do a Labmates-only trivia competition on Monday before dinner. ----------------------------- Get your ticket before May 8! ----------------------------- We're currently at 40 RSVPs. We're cutting off ticket sales at 50 or May 8th, whichever comes sooner, so we can make some final decisions based on headcount. Feeling spontaneous? Ready to meet your new community (both online and offline)? Apply to join The Lab as a Standard or VIP member! -->Learn more and apply ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/l2hn4vkmtmhl72gloqa6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Learn more and apply ( https://join.creatorscience.com )We'd love to see you in Boise! Cheers, Jay PS: Don't take my word for it — here's our video from last year ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/vqh3hrhor05on0fg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj04Xy1HczlMdVVzaw== ): ​ ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/vqh3hrhor05on0fg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj04Xy1HczlMdVVzaw== ) ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/m2h7h5h3z5r3opcm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/dpheh0hen63eq9um/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/e0hph7h7ovx7k8f8/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/7qh7h8h95lg90ncz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/owhkhqhwd9zw40sv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/z2hghnhex6geozcp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/x0hph6he02gew8a5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkpvm4xa7hndz9egoa8hql2en/m2h7h5h3z5r32ksm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/x0hph6he02rmxnu5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) ​ Hello, my friend! I'm having a lot of similar conversations with creators lately. Course sales are down, audiences feel harder to grow, and other once-successful products have slowed too. A lot of people are dealing with uncertainty by reducing spending, and AI is changing how we learn. It begs the question, where do creators (especially course creators) go from here? I keep coming back to memberships. Even a small membership, run well, can do more for a creator's business than almost anything else. Especially right now, when AI is reshaping how people learn. Of course, memberships aren't for absolutely everyone. They aren't the most passive form of income, and it's easy to get off on the wrong foot. But, if you do it right, it can be a wonderful financial engine for your business. So in June, I'm hosting a virtual event. It's a free, 3-day summit for anyone who wants to launch a membership (or fix one that isn't quite working). I don't have a lineup of fancy speakers — it's just me. I want to spend more time teaching this year, so this will be a few sessions over three days where I teach you what I've learned from building The Lab ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/z2he4rknunhex64z0kcp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) and helping creators inside The Lab build their memberships, too. Three days isn't enough time to go deep on everything, so I'm trying to figure out where to spend the most time. If you've been thinking about a membership, can you tell me which of these is holding you back? * I've grown an audience, but I can't figure out how to monetize it * I have no idea how to price it so that people stick around * I don't know what goes inside that's actually worth paying for * I'm worried I'll lose people a few months in and not know why * Something else (tell me what) Hit reply with the one that applies most to you. You can literally just reply with a number. But if you're willing, tell me a little more: what your business looks like, whether you're already running a membership or just thinking about one, what you've tried. The more context you give me, the better I can actually help you in June. More information on that will be coming soon! PS: Not interested in memberships at all? Hit reply and tell me what's on YOUR mind. I want to hear from you too. ​ NEW VIDEO ▶️ How Riley Brown Gained 1.5M Followers In 3 Years ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/7qh7h8h95lke38sz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TVUhrdFp2ZVRKbw== )​ Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seven accounts every week for the rest of the year. In this episode, Riley shares: * His philosophy for staying on the edge of any niche * Why playing beats structure when it comes to content * How he runs a content operation with two overseas editing agencies and a separate thumbnail designer * And the Twitter strategy — posting viral videos across seven accounts — that tripled his company's revenue in two months. He also makes a strong case for educational screen-share YouTube videos as the single biggest content opportunity right now, and explains why using AI to write your scripts is, in his words, "suicide." -->Watch now ↗ ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/7qh7h8h95lke38sz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TVUhrdFp2ZVRKbw== ) Watch now ↗ ( https://www.youtube.com/watch?v=SUHktZveTJo )​Or listen in your favorite podcast player ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/owhkhqhwd9ke5lsv/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTW1RMVpqQm1ObU10TkRJM01pMHhNV1l4TFdFd1lUSXRabUprT1RJek1qWm1NVFJq )​ Keep going, Jay ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/58hvh7hg2xvwlku6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/25h2hoh3w9vxndi3/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/qvh8h7hdpw73qqil/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/g3hnh5hmw9d2xghr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/9qhzhnhdrwq8n0t9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/3ohphkh3gmo8vmsr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/48hvhehm8l53ketx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/wvuwkwg67xtghkp4885t7hndz7melh8hql2en/8ghqhohond08zpak/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/vqh3hrhoro05r5ig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) ​ Hello, my friend! Our daughter was born in the summer of 2024, and our business has effectively had no full-time employees since. 😅 For just about every year of the business up through 2024, the business was growing and improving. New products, higher revenues, and feeling like everything we did just got better and better. But for the last couple of years, that progress has slowed. When our daughter was born, we planned for about three months of family leave. I didn't take any calls or do much other than write during that time, and Mallory became the primary caretaker. We had decided to handle childcare at home ourselves, which meant our hands were full! But parenting brought a new meaning to our lives that we've absolutely loved. Eventually, I ran out of pre-produced content, planned guest workshops, and the business needed my attention. Then, our "new normal" started to show signs of strain. I hadn't made enough structural change to the business to allow for a future in which I had a MAJOR new time commitment each and every day (not to mention the quality of my working time in the early months on poor sleep)! The refrigerator hum of anxiety I often feel as an entrepreneur got a little louder. Think of your personal capacity as an empty box. The bigger your team, the more boxes you have. Everything you commit to as part of your business has to fit inside those boxes. Making content, taking calls, doing interviews, serving clients, building products...it all goes into someone's box. The Creator Science box was pretty full before our daughter was born. We were already working full workdays 5-6 days per week. But we had our baby, my box got a lot smaller (Mallory's, of course, did too). Mallory and I are the only full-time employees, which effectively means that since our daughter was born, the business has had no full-time employees! But I didn't eliminate commitments, hire new team members, or even spread MY commitments into other team members' boxes...I just let things start spilling out of mine. And now, 21 months later, that's still the current state of things! We did hire a part-time nanny (15 hours/week) in January of this year (huge help), but I've still been working suboptimal, unsustainable hours. I've been too stubborn to reduce the scope of our business and too nervous to hire new team members. All of this brings me to our latest personal news...in the fall, Mallory and I are expecting a son! We couldn't be happier about this. But that excitement comes with an undercurrent of slight panic: we only have six months to prepare for a two-baby household. We need to prepare the nursery, childcare, and, of course, how the business operates in that future too. This time, I want to learn from my mistakes. So it's time to get serious about delegating. I shared our pregnancy news in The Lab ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/qvh8h7hdpdwxpecl/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) first, which led to a message from Michael Bungay Stanier (the best-selling author of The Coaching Habit ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/g3hnh5hmwm9vwrsr/aHR0cHM6Ly9hbXpuLnRvLzR0bDJxZFo= )). He said: "Jay - your delegation issue is probably “hard change” not “easy change." More tactics won’t help. You already know the tactics. I can take you through a process that might help. It will uncover the “foot on the brake” even if you’re pumping the accelerator. And we could record it and consider it for your pod. Pod or not, happy to do this with you." I took Michael up on his offer. Over the course of an hour, he helped me identify some blockers and reframe a lot of things. Notably, the tension causing me to put one foot on the brake while I was trying to put the other on the gas. He described it this way: Often, when we want to make some sort of hard change, we don't recognize that the blocker is our unwillingness to change some part of the status quo. Something about the status quo is serving us in a way we may not even understand. I've also heard it said before that change happens when the status quo becomes more painful than your fears of the future. In my case, he helped me to see that I am afraid of giving over access and control to anyone else. I feel safe when I hold on to that certainty and familiarity. But that means I have two competing priorities: * I want to work ON the business, not IN the business * I refuse to provide the control and autonomy necessary to let someone ELSE do the IN the business work How could I possibly get out of this work if I refuse to let someone else take it over? Of course I feel tension there! So we designed a few small experiments (really speaking my language). It's not about burning the boats and committing to a full-time salary to force change (though maybe that works for some people). Instead, I just need to start "breaking up the ice" of my current patterns. Instead of doing that in-the-business task as I always have, I give it to my assistant. Instead of imagining I need to work through the partnership details, I hand that off to my assistant too. I thought I needed to flip a switch and let go of everything I was holding onto. To just dump the contents of my box into someone else's. But Michael was inviting me to start by just loosening my grip and transferring one thing at a time. As that grip gets lighter and lighter, letting go will become easier. It's working. Instead of immediately putting new commitments into my own box, I ask myself whether the team could take it on. My grip has loosened, and my delegation muscle strengthened. If you feel that refrigerator hum too, if you've been pumping the gas while keeping one foot on the brake, ask yourself, "What am I unwilling to give up?" That's the hard change. And it starts smaller than you think. *** If you want to hear more about this, the whole conversation was recorded and published on the podcast. You can listen to the whole thing, which was revealing, vulnerable, and should be helpful to you too. ​ NEW EPISODE 🎧 #302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/3ohphkh3g3mwggtr/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw )​ Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session to help me get unblocked from my delegation issues. This is one of the most honest, vulnerable conversations I've had on this show. Michael walked me through the Immunity to Change framework, where we uncovered that I'm getting more out of the status quo than I realize. There are commitments I have to the way things are right now that I haven't even named. We named them and then we ideated some small experiments to test whether the things I'm most afraid of would actually come true. * ​The Coaching Habit (10th Anniversary Edition) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/g3hnh5hmwm9vwrsr/aHR0cHM6Ly9hbXpuLnRvLzR0bDJxZFo= )​ * ​MBS Works (Michael Bungay Stanier) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/n2hohvhv0vqd0pu6/aHR0cHM6Ly93d3cubWJzLndvcmtzLw== )​ * ​Box of Crayons ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/48hvhehm8mlo8dux/aHR0cHM6Ly9ib3hvZmNyYXlvbnMuY29tLw== )​ * ​Immunity to Change (Kegan & Lahey) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/wnh2hghq6q7z6ec7/aHR0cHM6Ly9hbXpuLnRvLzNPU0Nudks= )​ ​Full transcript and show notes ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/reh8hohmzmd8z6f2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9taWNoYWVsLWJ1bmdheS1zdGFuaWVyLTI= )​ -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/3ohphkh3g3mwggtr/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw ) Listen now ↗ ( https://pod.link/creator/episode/NDJmOTVlNGMtM2NmMy0xMWYxLWEwZDAtODMzMTA1YTE5YTA0 ) ​ RECOMMENDED ✅ Your Mailchimp bill is about to change—here's what to do about it ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/08hwh9h2r2e8rpbl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3N3aXRjaC1mcm9tLW1haWxjaGltcC1qYXljbG91c2U= )​ I switched from MailChimp to Kit (formerly ConvertKit) in August 2020...and I wish I'd done it sooner. If YOU are currently using Mailchimp and you’ve been thinking about switching, now is a good time! Mailchimp is raising prices soon. Kit is offering 25% off annual plans for new customers, plus a migration team to help you move over. You’re not starting over, they literally move your setup for you. For lists under 10K, that’s subscribers, tags, and segments. For lists 10K and up, the full Concierge experience covers forms, automations, sequences, and templates too. What you switch to Kit, you get: * One list, subscriber-based pricing. No paying twice for the same person. * Visual Automations with unlimited steps and branches * Built-in commerce with low transaction fees * Kit’s Creator Network—grow your list through creator-to-creator referrals * 99.8% delivery rate Offer ends April 30. -->Learn more and save 25% switching to Kit ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/08hwh9h2r2e8rpbl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3N3aXRjaC1mcm9tLW1haWxjaGltcC1qYXljbG91c2U= ) Learn more and save 25% switching to Kit ( https://partners.kit.com/switch-from-mailchimp-jayclouse )Disclosure: I'm an investor and affiliate for Kit. All of that came AFTER I was a happy customer—this email was sent from Kit! Keep going, Jay ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/m2h7h5h3z35rpgtm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/dpheh0hene63gohm/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/e0hph7h7o7vxgeh8/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/7qh7h8h959lg7paz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/owhkhqhwdw9zv7uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/z2hghnhexe6gvdtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/x0hph6he0e2g6ws5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/kkhmh6hnvnw70qul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/owhkhqhwdl778lbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vd2h5LXBlb3BsZS1hcmVudC1idXlpbmc= ) ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/z2hghnhexr88d8ip/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/p8heh9h4o5ll77sq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= ) ​ We're putting new Masterminds together in The Lab soon! This only happens a couple of times per year. I literally look through each member's information, priorities, and time constraints and match them into a group that works for them. We last did this in January, bringing together 10 groups of 5-8 members, and all of those groups met consistently—it was a massive success. And it's included at no extra charge in Standard or VIP membership in The Lab! If you could use a professional peer group of other creators to learn from, be pushed by, and feel part of something, this is a great time to join us. → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/08hk0zdva9h2rwkkk5il/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/wnh2hghq6v3332c7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! I've noticed a recent pattern among my customers (and my customers' customers). A lot of creators are reporting that sales of their existing products have felt "slow" to start the year. I've felt it in my own digital products—at this point, my courses and CreatorHQ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/48hn63nraehm8qnnn4ix/aHR0cHM6Ly9jcmVhdG9yaHEuY28= ) are almost exclusively sold through various sequences and automations, but sales on those products have slowed down for me too. There's a certain panic that comes with seeing any number in a spreadsheet that you care about trend the wrong direction. It's easy to extrapolate and begin to catastrophize. Is this it? Is it all going to zero? When I follow that path of thinking, it's like my whole body clenches and my field of vision narrows. I move into resource-protection mode, thinking about how to protect myself and the business from further deterioration. My instinct is to cut costs and free up operating capital rather than invest in the team or in projects for future growth. It's a defensive posture. Sort of a "shelter in place" way of operating the business, simply trying to maintain my current footing. But this doesn't work. It might buy a little more time, but time to do what? If I've cut costs, I'm not investing in new projects or growth. The hope, I suppose, is that it buys enough time for the world to return to the way it was before the down months. How likely is that to actually happen? It's been a weird year. The economic vibes feel much more negative than what economic performance reflects (great podcast on this ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/08hwh9h2rwkkklcl/aHR0cHM6Ly9wb2QubGluay8xNTk0NDcxMDIzL2VwaXNvZGUvTkRBeFpHWXpaalF0TW1Zd05pMHhNV1l4TFdKbVpqWXROV1l3WWpNMk9UVTBOMkZt )). Even as the market hit new highs this week, people can't seem to shake a feeling of uncertainty about the future—and that's putting people into the defensive posture I was just describing. So what do you do about it? ------------------------------ Different World, Different You ------------------------------ As the old adage goes, "Every system is perfectly designed to get the result that it gets." Your business is a system, but it's connected to the world around it. Even if your business hasn't changed, the world has. Therefore, your results have likely changed. If you're unhappy with those results, you need to adapt your system to this new world! How do you know what you need to change about your business to stem the tide and start getting things on the right track again? It's time to experiment. -------------------------------- Fight Uncertainty With Certainty -------------------------------- My hypothesis is that, in a more uncertain world, customers' tolerance for product uncertainty has declined. There's always a risk with making a purchase—the customer typically pays up front (taking on all the risk) and then waits for the outcome or solution they paid for. There's a spectrum here. Products feel less risky when I'm buying a pair of sneakers at a cash register, more risky when I'm buying an informational product dependent on my ability to learn, engage, and put that information into practice. Everything feels riskier when we distrust the world around us. So trust in YOU as the creator has never been more important. I've steeped myself in the research on trust at this point, and here's the simplest way to think about it: when you're asking someone to act (or transact), you're asking them to take a risk. In return, you're promising an outcome they'll like. If we trust your promise enough to act, we'll then assess whether you keep it. If yes, trust in you increases (a little). If no, trust in you decreases (a lot). This partially explains why we earn so much trust from our audiences—we make a LOT of promises. Not giant promises, but micro-promises: I publish a newsletter every Sunday. I publish a podcast every Tuesday. If someone had been following me since I started this in 2017, that's about 650 promises made and kept. That doesn't even include every piece of social content that starts with a hook (which is also a micro promise about what you'll get from consuming that piece). Your products also make promises, but the stakes are higher (we tend to value the cost of something in cash more than the cost of our attention). Higher stakes mean a higher threshold of trust required to act. The sweet spot is a promise that is: * Clear—We understand what you're promising. * Compelling—We want what you're promising. * Honest—You're being truthful about what you're promising. * Accurate—You're not overstating what you're promising. Our culture has overindexed on clear and compelling promises at the expense of honest and accurate promises (think: clickbait titles). Promises that aren't clear or compelling won't convince anyone to act. What exactly are you promising me? Why should I care? Promises that aren't honest or accurate will erode the trust we have in you. Is that REALLY what you'll give me? You didn't deliver on that promise. Making More Clear Promises -------------------------- If you suspect that people aren't quite grasping what you're offering, you need to make your language more concrete. Most solutions tend to focus on health, wealth, relationships, or happiness—which one are you addressing? How specifically can you speak to it? "Double your income" is a more clear promise than "grow your income." And "lose 10 lbs in 60 days" is more clear than "lose weight." Specificity brings clarity. Making More Compelling Promises ------------------------------- If people get it but don't seem to care, your promise isn't very compelling. What makes your solution better than the status quo? What makes it better than competitors? Find their itch and promise to scratch it. You want to make the biggest promise you can while still being honest and accurate. Making More Honest Promises --------------------------- This is usually an integrity thing more than anything else. You don't want to lie or mislead (that includes deliberate omission). If people are drawing the wrong conclusions, you're at least partially at fault. When in doubt, look at your own track record. Look at your customer success stories. What's the biggest-but-still-honest version of what you're promising to deliver, based on past results? Making More Accurate Promises ----------------------------- We've always been told to underpromise and overdeliver. But marketing is powerful magic, and overpromising is a great way to get people to act. There's just one problem: it's short-sighted. An overstated promise may get the sale, but it burns the relationship in the process. If you want long-term relationships with your customers (and anyone who speaks to your customers) then you should care about the accuracy of your promises. *** At the end of the day, your promises become more clear, compelling, honest, and accurate when attached to evidence. Using case studies and cataloging customer success stories makes your promises feel less risky and the outcomes more certain. I've long admired the way Jeremy Enns showcases his client results ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/8ghqhohonpxxx7hk/aHR0cHM6Ly9wb2RjYXN0bWFya2V0aW5nYWNhZGVteS5jb20vY2xpZW50LXJlc3VsdHMv ). Offering a money-back guarantee is a great way to bolster your honesty and make your promises more compelling. You're shifting the risk from the customer to YOU. But what if the outcome still depends on effort and input by the customer? How can you guarantee results then? I'm seeing more and more creators who used to be totally hands-off in selling courses return to a more hands-on approach, moving from do-it-yourself to done-with-you or done-for-you. If being involved makes success more likely, then your promises will be stronger. And, in cases where customers get direct access and support from YOU, they're likely to ascribe a higher value (and pay a higher price). When your customers' budgets and fields of vision get tighter, you can't just sit back and hope things turn around. Instead of taking a defensive, hope-for-the-best stance, you need to go on the offensive. Change your approach, your messaging, your positioning, even the way you deliver value to your customers. Invest in exploring new options or finding people (team members or mentors) who can help. Reduce the uncertainty in your offers and deliver on your promises. Scratch your customers bigger itches. Find the parts of your offer that are closer to a must-have than a nice-to-have. Focus, experiment, and iterate until your system begins to reflect the results you were looking for. Business is survival of the fittest. When the environment around you changes, you have to evolve to survive. 📬 Share This Essay: https://creatorscience.com/why-people-arent-buying?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/vqh3hrhor3ddd6ug/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vd2h5LXBlb3BsZS1hcmVudC1idXlpbmc_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How Does A $10M Education Business ACTUALLY Work? ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/m2h7h5h3z077nkhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= )​ Want to see behind the scenes of a $10M online course business? Olly Richards has written a 118-page case study about how he did it. -->Download the 118-page case study for free ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/m2h7h5h3z077nkhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= ) Download the 118-page case study for free ( https://creatorscience.co/olly-4-19-26 ) ​ NEW EPISODE 🎧 #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/dpheh0henwmm74am/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWVdKbE1qY3laR1V0TXpjMk5DMHhNV1l4TFdJelpqa3RaR1kzWVdWallUaGpOVE5t )​ Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/e0hph7h7ow22nlh8/aHR0cHM6Ly9hbXpuLnRvLzR0SzU5TzY= ), and the framework that explains why knowing what to do is never enough. We go deep on: * The Motivation Triangle (behavior + benefit + belief) * The difference between limiting and liberating beliefs, and * Why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/dpheh0henwmm74am/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWVdKbE1qY3laR1V0TXpjMk5DMHhNV1l4TFdJelpqa3RaR1kzWVdWallUaGpOVE5t ) Listen now ↗ ( https://pod.link/creator/episode/YWJlMjcyZGUtMzc2NC0xMWYxLWIzZjktZGY3YWVjYThjNTNm ) ​ RECOMMENDED ✅ 30 Days of Email Growth Advice—for Free! ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== )​ My friend Chenell spent over 2,000 hours studying newsletters last year alone. She has hundreds of hours of call transcripts, hundreds of DMs, and spent a lot of time behind the scenes of newsletter growth for different brands and creators. Starting tomorrow (Monday, April 20) she's sharing what she's learned via ​30 Days of Growth ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ): Proven ideas you can use to grow and optimize your newsletter. These tips include: * How Justin Welsh added 17,500 more opens per email * The personalized welcome sequence that DOUBLED digital product sales for Katelyn Bourgoin * The strategy that took one newsletter from 17 signups/day to 125/day (consistently)​ * ...and 27 more incredible ideas you can use to grow and optimize your newsletter. It's free! Highly recommend. -->Get 30 Days of Growth ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Get 30 Days of Growth ( https://growthinreverse.com/30-days-of-growth/ )Keep going, Jay ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/x0hph6he0dll7nt5/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/6qheh8hle6dd27io/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/kkhmh6hnv2339nhl/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/58hvh7hg2ozz9ku6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/25h2hoh3w0eeodi3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/qvh8h7hdp2006qil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/9qhzhnhdr3ll20t9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/48hvhehm8qnnrzux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/p8heh9h46eoe90hq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) ​ We're putting new Masterminds together in The Lab soon! We last did this in January, bringing together 10 groups of 5-8 members, and all of those groups met consistently—it was a massive success. This only happens a couple of times per year. I literally look through each member's information, priorities, and time constraints and match them into a group that works for them. And it's included at no extra charge in Standard or VIP membership in The Lab! If you could use a professional peer group of other creators to learn from, be pushed by, and feel part of something, this is a great time to join us. → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/e0hx653mt7h7vzozkqf8/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/m2h7h5h35xzxoebm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! One of my biggest regrets as a creator is that I didn't take discovery platforms—namely Instagram—seriously sooner. I quickly recognized the long-term value of relationship platforms like email, podcasting, and private communities, but I discounted social media too much. And as time passed, I felt like I'd missed the boat on Instagram. I was so busy kicking myself for not taking advantage sooner that I started to rule it out. Maya Angelou famously once said: "You cannot use up creativity. The more you use, the more you have." This is typically highlighted in the positive case—the more creative you are, the more creative you become. But the metaphor also works in the inverse: like a muscle, if you don't use your creativity, it atrophies. If too much time passes, getting back into the swing of things feels daunting. I've experienced seasons of creative atrophy. And when you tiptoe your way back in, only to see abysmal and disappointing analytics staring back at you, it can make things feel even harder. But social media algorithms today, as much as I dislike the way they've disconnected creators from their followers, have really leveled the playing field. Instagram wants to find and elevate high-performing content from any account, regardless of size. When you post something new (Reels in particular), it will get in front of new audiences. You can even force that to happen by uploading videos as Trial Reels. At the authors' retreat ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 ) I attended last week, every other creator there had taken Instagram in particular MUCH more seriously than I have, and it's a major point of leverage for them. One creator there told me that their Stories are viewed by 200,000 people on a bad day. Instagram holds a unique position in the marketplace. Its userbase is huge, and it seems to be extremely representative of the population (as opposed to, say, X, which feels very homogeneous). The combination of Posts for new discovery, Stories for engaging your biggest fans, and DMs for conversation and sharing is really unique. Add to that the capabilities of ManyChat ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/e0hph7h7vzozkms8/aHR0cDovL2NyZWF0b3JzY2llbmNlLmNvL21hbnljaGF0 ), and Instagram has quietly become one of the best ways to build an audience in email, too. I see lots of examples of writers succeeding there with text-based posts and carousels, and I see people growing quickly when they make it a priority. So I'm doubling down on Instagram. It was awkward at first, but I'm starting to find my stride. There's an inflection point in the development of a habit where doing the thing flips from being daunting to exciting; from uncomfy to fun. I think I've reached that point! What started as awkward, painful, and embarrassing feels doable, painless, and hopeful. And now that I'm flexing that creative muscle, my creative muscles as a whole feel a lot stronger. I'm publishing an interview with Riley Brown soon, and he said something that really stuck with me: "The cool thing about the algorithm now...people don't realize that if your videos suck, no one will see. Like—literally—no one will see it." I hadn't thought of it this way. In the past, when a video underperformed my expectations, my inner critic said, "WOW. That video bombed! And everyone SAW that it bombed! And they think less of you because of it!" But that's not true. The fact that it bombed means that virtually no one saw it. And the few who were captured in the views probably just passed right by it! Already my inner critic has shifted to, "Ope. OK, that didn't work." That seems like a small shift, but realizing that no one saw or cares about a bad video means I can create and share something new—quickly—because it won't make that bad video perform any worse! I feel unblocked! I'm no longer self-conscious about posting there. I'm not afraid of failure. I'm not ashamed of my cringe yap videos. I feel like if I just keep chipping away at it, success will be inevitable. And that feeling of inevitability has accompanied any major period of growth in my creator journey. ​Follow along with me here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/7qh7h8h9le5e0qcz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== )! ​ ​ RECOMMENDATION The Email Platform I Use And Trust ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= )​ My newsletter started on MailChimp in 2017. It was OK, but it started to feel really limiting. In 2020, I moved over to Kit ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ). And, I'm not kidding you, the moment I created my account, I began kicking myself for not making the switch sooner. Six years and nearly 70,000 subscribers later, Kit is the foundation of my business. The editor is actually enjoyable to write in. The automations are insanely powerful—I have sequences generating sales while I sleep that I built myself, no developer needed. Tagging and segmentation changed how I think about my audience entirely. And at every stage of growth, Kit has enabled me to do anything and everything I want with email. Kit isn't the cheapest option on the market—it's one of my biggest monthly expenses. Even so, I feel like I'm getting a steal for the value it provides me. I invested in the company through the Creator Science Syndicate because I believe in it that much. And the good news: they have a generous free plan! If you're serious about building a creator business, you need an email platform you can grow into, not out of. -->Try Kit for free ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ) Try Kit for free ( https://creatorscience.co/kit ) ​ NEW EPISODE 🎧 #300: I Spent Three Days With A Dozen New York Times Bestselling Authors ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 )​ I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir Eyal, Sahil Bloom, Tori Dunlap, and more. Over three days, I took pages of notes. This episode breaks down tactical takeaways (newsletter tours, AI consciousness filters, tiny offers), memorable quotes from the authors, insights on event structure that could inform our Boise event, and my honest reflection on authorship and team building. There was zero gatekeeping—everyone was incredibly generous with what they knew. People are LOVING this episode. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 ) Listen now ↗ ( https://pod.link/creator/episode/M2Y0YjZiZjQtMzI2ZC0xMWYxLWJmZGMtY2YzOTA0ZDczMGUx )Keep going, Jay ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/kkhmh6hnwpvp8xhl/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/7qh7h8h9le5e0qcz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/58hvh7hgxw2w54h6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/25h2hoh39xwx7xu3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/qvh8h7hdw3p38xil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/g3hnh5hm92w237hr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/3ohphkh3m8g872cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/48hvhehml383mgbx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/g3hnh5hm95plodhr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/9qhzhnhdwm9636u9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= ) Hello, my friend! I spent the first half of this week in Franklin, Tennessee. Kit ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/e0hph7h7vg4le6f8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ) and Authors Equity ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/7qh7h8h9l7z68lfz/aHR0cHM6Ly9hdXRob3JzZXF1aXR5LmNvbS8= ) organized a small mastermind, and I was (somehow) on the guest list. When I got the invitation a few weeks ago, I was PUMPED. "Are you kidding me? Heck yeah I'll be there!" I said. A couple of weeks later, I received the full list of attendees. It was stacked—I counted ten New York Times bestsellers (and several others that will be soon). As the date came closer, I became anxious. Yes, I'm working on a book of my own, but I'm still early in the process. Virtually everyone coming had already published books—many of them several—and sold hundreds of thousands if not millions of copies. What am I even doing on this list? I talked to my wife about it. She assured me that I was invited for a reason. I talked to my editor about it. She assured me that I was invited for a reason. On the seven hour drive to Franklin, I talked to friends and even my mom about it. They assured me that I was invited for a reason. There were several times in the days leading up to the event that I thought about bailing. The idea of talking to these people about my little book idea felt both daunting and...embarrassing? "Oh, me? No, I don't have a book. But I have an IDEA for a book..." I began inventing believable excuses about why I couldn't make the event—after all, "No one would even miss me," I thought. But I stuck it out. Even worse than the fear of going was the fear of always wondering, "What if I had?" I checked in to the hotel and was suddenly face-to-face with people I've admired for years. They were no longer in my feed or in my earbuds—they were right across the table from me, eating whatever Buttermilk Vichyssoise is, sharing in my obsession with The Traitors, and telling me about the time they took over the Taco Bell test kitchen for their anniversary. And do you know what no one said to me? Anything along the lines of, "What are you doing here?" or "Who do you think you are?" No, they were all incredibly kind, curious, and insightful. My anxiety (mostly) subsided within hours and the experience was utterly and completely positive. The old cliche is true: It's great to be the dumbest person in the room. *** I took some improv classes a few years ago. One of the games that made a huge impression on me involved the whole class (about 20 of us) standing in a circle with our eyes closed. The goal of the game was simple: As a group, we had to count from 1 to 20. There was just one rule: If two people speak at the same time, you start over. We tried it out. "One." "TWO." "Th—three." ... "One." "T—Two." ... After a few rounds of trying and failing to even get into double digits, our teacher stepped in to share a word of wisdom. "There are actually two jobs in this game, and they are equally important," He said. "Those jobs are 1.) speaking and 2.) not speaking." The next turn immediately featured longer stretches of time between numbers. We weren't racing to be the first to speak; in fact, we realized that we could win as a group even if some individuals didn't say a number at all. Even when we weren't speaking, we were fulfilling an important job: The job of not speaking. We made it to 20 without a single error. At the mastermind, I thought of that game. With nearly 20 of us in attendance, most of our jobs most of the time was actually not speaking. It was listening, giving space, holding up the mirror, and letting others with relevant experience share more at any given time. I spoke up when I was with someone 1-on-1, and when I had something useful to share with the group, especially related to memberships. As a result, I left with a lot of new ideas, a ton of great feedback, and many new friends. *** I'm still unpacking and processing everything I learned in Franklin. I'm transcribing my notebook and putting together a special episode of the podcast ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/owhkhqhw9vo6ndsv/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9y ) to share with you this week breaking down what I'm taking away from the experience. It was truly an inspiring kick in the pants seeing how some of these uber-successful authors and creators operated. I hope that someday in the near future, I feel more at home in a room like that. And even if I do, I hope I keep finding my way into rooms where I don't. I'll accept the invitation—and I hope you do too! ​ Speaking of the power of small groups, we've kicked off our month of revenue experiments in The Lab! And it's not too late to participate. My goal is to capture dozens of experiments in The Lab that members can all learn from and try in the future. If you want a little accountability and fun, join us! I'm supporting all membership tiers with this experiment. → Click here to join us ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/58h8q02oa7hgx87n0ri6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ ​ SPONSORED Thumbnails: Now Available On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5w9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5w9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-4-4-26 ) ​ NEW EPISODE 🎧 #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/kkhmh6hnwqm5eoil/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTVRnMk9UTmhOR010TW1NMVlpMHhNV1l4TFRneE9Ua3ROek15TTJRNE4yRmtZV1Uw )​ Eric Zimmer launched The One You Feed ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/58hvh7hgx87n0wc6/aHR0cHM6Ly9wb2QubGluay83OTI1NTU4ODU= ) podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining. Twelve years, 850+ episodes, and 500 million downloads later, he released his first book—How a Little Becomes a Lot ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/25h2hoh39zd8g5c3/aHR0cHM6Ly9hbXpuLnRvLzR0M2FzclI= )—a title that is, in every way, the story of his life. In this conversation, we talk about how incremental progress actually works, why you can't see it happening in real time, and why that's actually fine. We also go deep on the business reality of podcasting in 2026—the early mover advantage is gone, ad CPMs are harder to sustain, and Eric is actively pivoting from reaching many people loosely to serving fewer people more deeply. Then we spend a lot of time in the weeds of the book publishing process: the six-month proposal, the 18 months of writing in half-day increments, the uncomfortable dance between your vision and what an agent and publisher think will sell, and the emotional work of promotion—watching who shows up and who doesn't, and applying his own frameworks to keep from spiraling. This one got personal. I'm in month 11 of my own book proposal, and Eric helped me see the other side of a process that has genuinely been shaking my confidence. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/kkhmh6hnwqm5eoil/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTVRnMk9UTmhOR010TW1NMVlpMHhNV1l4TFRneE9Ua3ROek15TTJRNE4yRmtZV1Uw ) Listen now ↗ ( https://pod.link/creator/episode/MTg2OTNhNGMtMmM1Yi0xMWYxLTgxOTktNzMyM2Q4N2FkYWU0 )Keep going, Jay PS: I'll share more about that mastermind on the podcast this week! If you don't already subscribe, add it to your player ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/owhkhqhw9vo6ndsv/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9y ) so you don't miss it. ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/3ohphkh3mlz29rhr/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/n2hohvhvqprx55f6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/48hvhehmlegpqntx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/wnh2hghq7pgkvoc7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/reh8hohmdrx3vqs2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/08hwh9h2e5z9wdal/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/vqh3hrho07gv3etg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5d9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/08hwh9h2eqwexpcl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/8ghqhohodkpd38tk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 ) Hello, my friend! This week, I'm issuing you a challenge. To lean more into the science side of Creator Science, I'm declaring April a month for revenue experiments. If the year has started off strong for you, great! Let's turn up the dial. If the year has started off a little slower financially, then maybe this is exactly what you need to turn it around. It's super simple: * Pick ONE revenue stream in your business (digital products, memberships, sponsorship, affiliates, speaking, etc.—anything is on the table) * Design ONE experiment to try to increase that revenue stream * Run that experiment in April I'll help you ideate a little bit. For revenue, there are two levers to pull: * Traffic to your offer * Conversion on your offer What would you rather attack: increasing traffic/consideration for your offer or conversion on the traffic you're already getting? Of course, you want to improve both—but keep it simple and pick ONE experiment! Let's talk about a few ideas for each... ------------------------- Ideas To Increase Traffic ------------------------- * Mention your offer more in your content (pick a number of mentions) * Run a specific sales or marketing campaign for your offer * 1:1 outreach to potential leads for your offer * Posting more in general * Buying an ad in a relevant newsletter ---------------------------- Ideas To Increase Conversion ---------------------------- * Updating your sales page* A clearer promise in your headline * Adding more case studies/testimonials * A money-back guarantee * Answering objections on-page or in FAQs * Improving your targeting (with 1:1 outreach) * Adding a bonus for customers * Running a short-term discount (not my favorite option) *** Don't overthink it! The simplest approach is often the best, and it doesn't get much simpler than talking about your offer more or doing direct outreach. Hit reply and let me know what YOUR experiment will be! I can’t wait to hear your results. ​ By the way, we're doing this as a community in The Lab, too! My goal is to capture dozens of experiments in The Lab that members can all learn from and try in the future. If you want a little accountability and fun, join us! I'm supporting all membership tiers with this experiment. → Click here to join us ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/reh03qp7fohmdnvd7rh2/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ ​ SPONSORED Thumbnails: Now Available On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/48hvhehmlkql9dux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/48hvhehmlkql9dux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-3-29-26 ) ​ NEW EPISODE 🎧 #298: 9 Things I'm Doing Differently in My Business ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/wnh2hghq78v74eb7/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTnpBeFl6WmlNell0TWpnM01DMHhNV1l4TFdGak9EVXRNVGRqT0dNd05tRmpPV0Zo )​ As we near the end of Q1, I've been reflecting on where the creator economy is heading and where I want to take Creator Science. In this episode, I walk you through 9 priorities on my mind right now—some tactical, some strategic, some still just ideas. From returning to the 1,000 True Fans model and posting more educational content about trust, to building internal AI tools for Creator Science, redesigning member onboarding, and taking November and December completely off. If you're thinking about where to focus your energy in the back half of 2026, I think there's something here for you. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/wnh2hghq78v74eb7/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTnpBeFl6WmlNell0TWpnM01DMHhNV1l4TFdGak9EVXRNVGRqT0dNd05tRmpPV0Zo ) Listen now ↗ ( https://pod.link/creator/episode/NzAxYzZiMzYtMjg3MC0xMWYxLWFjODUtMTdjOGMwNmFjOWFh )Keep going, Jay ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/vqh3hrho083045cg/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/l2hehmhl2wv2v5s6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/m2h7h5h35w050gam/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/dpheh0he6rw6wocm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/e0hph7h7v5wvwea8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/7qh7h8h9l3plppaz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/z2hghnhe60r6rdhp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/x0hph6he2xd272a5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/g3hnh5hm9z4ompsr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWktYmxpbmQtc3BvdHM= ) ↗ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/9qhzhnhdw2o3dnt9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/3ohphkh3mde93xtr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= ) Hello, my friend! It's been almost two full months since I implemented OpenClaw ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/e0hph7h7vn8w79i8/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ). I use my AI (I named it Tubey) every day for a variety of use cases, including: * Podcast research * Book research * Sending a daily briefing * Creating workout plans * Providing essay feedback * Cataloging questions from calls * Building internal software, including a Membership CRM, KPI Dashboard, and Fitness Dashboard ​ POV: You're inside my Mission Control I even set the Action Button on my iPhone to open up my chat with Tubey. It knows a lot about me. From the conversations I have with it and from the transcripts of my podcasts, my essays, and the calls my Fathom recorder joins. Two weeks ago, I asked it to create a dossier of what it knows about me, including: * Strengths * Weaknesses * Greatest Assets & Unique Qualities * Patterns of Behavior I May Be Blind To * Recommendations For Actions It was pretty blunt! One item in particular that really stood out to me: Gives better advice than he takes. This is the big one. He spots the right move for other people quickly—he's done it in masterminds, in interviews, in his content. But applying the same clarity to his own decisions? Harder. He knows what to do. He often doesn't do it for himself. Wooooooof. But also, true. I'm writing this newsletter to you two weeks after it initially wrote this dossier. Before sitting down to write, I sent Tubey a message: I'm about to write an essay about the dossier you created about me (areas where I can improve, what I should do). Please revisit that dossier and reaffirm what you said, add any details you think are useful, or change your thoughts. My goal is to grow Creator Science while also creating more space for family + writing. Tubey's response? What I'd reaffirm without hesitation: ​ The central observation—you give better advice than you take—is still the truest thing in there. And honestly, the fact that you're writing an essay about a dossier that calls this out is kind of a perfect example. You're processing it intellectually (writing about it) rather than just... doing the thing. That's not a dig. It's the pattern. OK, point taken. So what advice have I given/what do I know to be true that I'm not acting on? There are three gaps between insight and action that I haven't closed: --------------------------- 1. Narrow my platform focus --------------------------- As time goes on, every platform becomes more competitive. There are more creators, creators are using better tools, and AI has made content generation instant. Throw in the emphasis of "For You" recommendations, and viewer attention is increasingly directed to a small number of the most engaging posts. The rewards are enormous (posts can go mega-viral), but past post performance doesn't really impact future post performance. We used to chase virality because virality → followers → better baseline content performance. But that's no longer true. Everything you publish on social media essentially starts on equal footing with anyone else, and your followers will see content from people they don't follow just as readily as they'll see it from you. But because the rewards are so high, competition continues to grow. The bar gets higher and higher. It's a knife fight for attention, and you're competing against people who approach content like this ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/7qh7h8h9l4rp9kuz/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0RWZHBtRHNqUDVOLw== ). Let me be clear: You can compete on any platform you want. If you become a student of that platform and put in the work to get the reps, you can win big. But it's increasingly impractical to try and win on all platforms (and especially across mediums). Short-form vertical video is still portable across most platforms, and a winning video on TikTok, Reels, or YouTube will likely succeed on the others, too. But there's a big difference between: * Short-form vertical video * Long-form solo videos * Long-form interview videos * Short-form solo audio episodes * Long-form solo audio episodes * Long-form audio interviews * Long-form writing * Short-form writing I would argue that those are eight distinct capabilities, each with its own evolving culture, trends, style, and viewer expectations. Every minute you put into getting better at one is at the cost of another. ...and yet, here I am, trying to do all of them. My own results are middling, at best. It's possible for you to show up everywhere, but you need a lot of help. In a 2024 keynote at Craft + Commerce, Codie Sanchez said she had spent $2.9 million on content in 2024. If you don't have the team in place or the resources to hire them, the best move is to focus on fewer formats and dedicate yourself to getting as good at them as you can. ----------------------------- 2. Delegate more, review less ----------------------------- That brings me to my second personal gap... my ongoing, long-standing, never-ending, obvious delegation problem. I do think I get a little better at this all the time (I now lovingly refer to my wife as my Head of Instagram, and my team helps repurpose my essays into visual carousels). But...there's a long way to go—especially if I want to continue trying to show up in non-writing mediums like YouTube. A secondary challenge in my delegation is my insistence on reviewing work from my team before publishing. I'm too involved. I have a great apprentice named Laura helping me with carousels and short-form video clips, but I sometimes spin her in circles. I've been on the other side of that—and when your work ceases to feel like your work, it's demoralizing. I only hire people I believe in. My job should be to set the standard and then trust them to meet the standard. Instead of reviewing before publishing, we should review after publishing to learn from data (rather than my personal design opinions). We'll publish more, she'll feel more ownership, I'll save more time, and we'll end up with more data to make better decisions. ------------------------ 3. Reposition my promise ------------------------ I love the Creator Science brand. I really think we nailed it. And there's a parallel universe somewhere where I've learned to hire and have a team publishing platform-specific content, e.g.: * On Instagram, Creator Science covers Instagram * On YouTube, Creator Science covers YouTube * On LinkedIn, Creator Science covers LinkedIn The brand is flexible enough to cover all platforms and all mediums, but our team is too small to manage that. As a result, each week I have to decide which subset of creators I'm personally creating for. It's been great for building a cross-platform audience, but we never get to the real granular level of depth (and certainly not that depth on every platform every week). There's way more demand for education than we can actually deliver. I've accepted that I'm not nearly as good at teaching the attention game as a lot of the other meta, creators-for-creators out there. That's a function of my own interests—I just can't get myself excited about that game. Other meta creators are better at getting attention. I think I'm better at keeping it. But I do think I stand out as someone who really understands and prioritizes audience trust, often at my own short-term detriment. After I finish this essay, I'm literally going to respond to several sponsorship inquiries with a kind, "Sorry, but no thank you," because I want to endorse every partner we align with. That means I either already have first-hand experience with them or I'm willing to invest the time to vet them, and that's a tight filter. The idea of trust doesn't explicitly live inside the Creator Science brand right now—I've always said something along the lines of, "Helping you make a living as a professional creator." There's a good reason to position more explicitly with trust. *** All this to say, Tubey is right. If I were looking at myself in the mirror as my own client, these are obvious points I'd advocate for. Ultimately, I need to create more space for my family, writing, and The Lab ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And to that end, I'm going to revisit my content calendar and commitments to see what I can better resource or set aside. For example, I was traveling this week and didn't produce a new episode of the podcast for Tuesday yet. Old Jay's instinct is to script and record a solo episode this weekend to meet that ongoing deadline, but that directly conflicts with spending more time with my family or working on my book. New Jay is going to look at this and say the cost isn't worth the benefit. I'll either a.) Republish a popular past episode or b.) Record a shorter, voice-note style episode on Monday. But I'm doubling down on my commitment to writing. Which means YOU can continue to expect to hear from me (at least) every Sunday. Thanks for reading. 📬 Share This Essay: https://creatorscience.com/ai-blind-spots?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/z2hghnhe6dqre7tp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWktYmxpbmQtc3BvdHM_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hph6he275dels5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= )​ Traffic declining? Sales slowing? FREE 100-page report from Olly Richards reveals why course sales are collapsing & how to return to profit. -->Download the free report here ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hph6he275dels5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= ) Download the free report here ( https://creatorscience.co/olly-3-22-26 ) ​ NEW EPISODE 🎧 #297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/6qheh8hlr2m6l2fo/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT1RVM09USmlPV0V0TWpFME9TMHhNV1l4TFdJNU9URXRaRE5pT1dJM05ESTJPRE5o )​ ​Joy Sullivan ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/kkhmh6hnw9k2n8tl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9qb3lzdWxsaXZhbnBvZXQv ) is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle. She's a former Lab member, and in 2024, she published her first book, Instructions for Traveling West, with Dial Press, an imprint of Penguin Random House. What makes her path genuinely unusual: she grew her Instagram predominantly through writing, not video, and she's proof that you can build a real creative business around poetry, which almost nobody does. In this conversation, we get into the tension between craft and platform—her two mantras ("be a poet, not a preacher" and "my vulnerability is not social currency"), her exact Instagram carousel workflow using Canva and ManyChat, why she deliberately walked away from $60K/year in Substack revenue to protect her second book, her controversial take on growing slowly, and what she'd do differently with her first published collection. Plus my own honest reflection on the creative reset I've been living through since my daughter was born. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/6qheh8hlr2m6l2fo/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT1RVM09USmlPV0V0TWpFME9TMHhNV1l4TFdJNU9URXRaRE5pT1dJM05ESTJPRE5o ) Listen now ↗ ( https://pod.link/creator/episode/OTU3OTJiOWEtMjE0OS0xMWYxLWI5OTEtZDNiOWI3NDI2ODNh ) ​ SHEEEESH 👀🔥 New sales page just dropped ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ I've been working with my talented partners for months to develop a new sales page for The Lab ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it's finally done! This page perfectly encapsulates the vibe, legitimacy, brand, and fun we have in the community. Andrew Ellis ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/58hvh7hgx9rogmc6/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ) developed the trailer you'll see at the top of the page, Martin Cris ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/25h2hoh39ok033h3/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) designed the page, and Hollie Arnett ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/qvh8h7hdw692doil/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ) developed the brand as a whole. All three are members of The Lab and incredible creatives who helped really bring this to life. This page is a perfect example of something I took pride in making. Check it out! Learn more about the community. If it speaks to you, join Basic or apply for Standard and VIP. In a world where public information is abundant, the edge now comes from the experiments you run yourself and the experiments of others that you can learn from. The Lab is the most important professional and personal community in my life. We'd love to have you! -->See the glorious new page ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) See the glorious new page ( https://join.creatorscience.com )PS: Martin is hosting a workshop next month inside The Lab about designing high-converting landing pages. Join the community ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ), and we'll see you there! Keep going, Jay ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/n2hohvhvqoz5vmh6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/48hvhehml24qmlux/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/wnh2hghq7oevq6t7/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/reh8hohmd5gvmrf2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/08hwh9h2e73w26sl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/8ghqhohod5mpomtk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/l2hehmhl2k8vldh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/kkhmh6hnw9k2m8il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/z2hghnhe646wmrtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2hhcmVkLWV4cGVyaWVuY2Vz ) ↗ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/p8heh9h4636xpltq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/x0hph6he2r2347s5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 ) Hello, my friend! I'm going to share something embarrassing: I'm a sucker for trashy reality TV. Reality competitions...dating shows...my wife and I love them all: * Alone * Survivor * Traitors * Beast Games * American Idol * The Bachelor(ette) * The cornucopia of Netflix dating shows (Age of Attraction is fun) We got really into this genre during the 2020 pandemic when we just needed something to look forward to, talk about, and enjoy. But do you know what I like most about these shows? The group chats that accompany them. Survivor's 50th season started a couple of weeks ago, and I'm in four different group chats dedicated to it. We watch it live—together—from all over the globe and talk about it in real time. The same was true of fantasy football. Every Sunday, multiple group chats absolutely light up during the entire slate of games while we talk about what we saw on NFL Redzone and what our players were doing. Believe it or not, even Survivor and The Bachelor(ette) have dedicated fantasy-football-style websites that you can compete with friends. IT'S THE BEST. The products themselves (the shows) are great, but it's all about the shared experience that I'm having with others at the same time. I want to talk to people, but it doesn't always need to be such a capital Big Deal. It makes me feel human, connected, and a part of something when we have a built-in shared experience to talk about. And even outside my immediate group chats, knowing that millions of people are having a parallel experience with these shows makes me feel like I'm part of something. I'm thinking about this a lot right now in the age of AI. The world feels very uncertain right now, not solely due to AI, but largely so. I was speaking with a course creator recently who shared the (negative) impact AI is having on course sales. Their target audience is now facing economic uncertainty and isn't investing in education to the same extent they once did. And I'm hearing this from a lot of course creators. That's a scary thing for people who have built their business on courses! But I think this is a reality you should be prepared for—education is changing. It won't go to zero, but it will (and in some cases is already) have a big impact. There are several options (live learning, memberships, AI-assisted education, templates), but I'm particularly bullish on memberships. And a big reason why is this opportunity to tap into the value of shared experiences. There are actually two types of experiences I want to highlight: * Shared Experiences—When multiple people are experiencing the same thing at the same time and communicating about it. * Parallel Experiences—When multiple people are experiencing the same thing at the same time in isolation. When I'm watching Survivor live with my wife, we're having a shared experience. When I'm watching Survivor live with millions of anonymous people I don't communicate with, we're having a parallel experience. It's exciting when I meet someone who's had a parallel experience, and then we can share it afterward. Have you ever discovered that you attended the same concert as someone else but didn't know it? That moment of recognition is electric. Memberships are perfect for creating shared experiences. In June, we're hosting another two-day, Offline event for The Lab ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/reh8hohmd2dx6lu2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj04Xy1HczlMdVVzaw== ) ahead of Kit's Craft + Commerce conference. That's a purpose-built, shared experience we're creating for our existing community. But there's another angle for memberships: giving people a way to turn their parallel experiences into shared experiences. Think about my fantasy football group chat: those games are already happening, people in that group chat already plan to watch them, but now we have people to talk to—in real time—about that experience. If you're a course creator whose audience is investing less in education because they're facing economic or employment uncertainty, guess what? Your audience is already having a parallel experience. They may be completely in their own head, thinking they're totally alone in something, not realizing there are tons of others having the exact SAME experience (also wishing they had someone to talk to). By creating a place for these people to meet and talk about that experience, you turn a parallel experience into a shared one. That's why I started The Lab in the first place—creators were either operating in silos or swimming in the giant ocean of social media. I live in an Ohio suburb—it wasn't easy to meet other people like me. Now that the community exists, we layer in our shared experiences, like The Lab Offline, our Lab fantasy football league (congrats again, Chenell), Wellness challenges, and our Lab Survivor league. This is a HUGE opportunity right now. Shared experiences can be fun and exciting (like fantasy football or trashy reality TV), but they can also be deeply comforting. If I'm quietly freaking out—alone—about the impact [AI] is having on my [life/job/etc.], then chances are good that I'd appreciate having a "group chat" with other people in that situation. Especially if these people can lift my spirits or share ways they're finding their way through that experience. If you gather an audience of people who care about [something], you're already well-positioned. You're a lightning rod for people having a parallel experience. If that parallel experience feels lonely, scary, uncertain, or unique, creating a space where people feel like they a.) belong or b.) have new hope is powerful. Maybe that's what just your people—and your business—need right now. 📬 Share This Essay: https://creatorscience.com/shared-experiences?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/08hwh9h2eoezl3tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2hhcmVkLWV4cGVyaWVuY2VzP3JoX3JlZj1mNjIxMzM1NSZ1dG1fc291cmNlPWVtYWls ) ⚡️ Quick Share Links: ​ ---------------------------------------------------------- Want to build a membership that your members use and love? ---------------------------------------------------------- Unsurprisingly, more and more creators are building memberships. There's just one problem: most of them fall completely flat. The forums become ghost towns. The chat rooms become shouting at each other instead of talking to each other. And after a couple of months, people decide not to renew. It's not your fault. Building a beloved community is really hard. And if you've never done it before, you probably don't know how to set yourself up for success. In fact, building a beloved membership starts from the very beginning – the planning stages of your membership community. If you don't know how to approach the design of your community, you're going to have a hard time actually succeeding in this long-term effort. Without the proper planning and execution, you'll struggle to see community engagement. And without strong engagement, you'll struggle to retain your members. Let me help you get off to a strong start. → Check out Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/08hldwv7h9h2eoezlpsl/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL2JlbG92ZWQtbWVtYmVyc2hpcA== )​ Or, do as many of my students do, join The Lab ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/e0hx653mt7h7vpv4rzs8/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). Not only do you get access to Build A Beloved Membership, but you also learn from my approach in real time. ​ SPONSORED Thumbnails: Now On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/m2h7h5h35g5e4rbm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/m2h7h5h35g5e4rbm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-3-15-26 ) ​ NEW VIDEO ▶️ Meet The Man Who Solved YouTube (With Data) ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64652zhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== )​ Richard is the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/e0hph7h7vpv4dph8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ), a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (using five distinct methods), idea remixing, and validation—and backs every step with real examples. We talk about what happens when the wrong audience floods your channel, why creators should double and triple down on formats that work, and how a single title change took one creator's video from 10,000 views to 150,000. He also shares data from 300,000+ YouTube outliers on the ideal title length (hint: shorter than you think) and where the sweet spots are for video duration across different niches. -->Watch on YouTube ↗ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64652zhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) Watch on YouTube ↗ ( https://www.youtube.com/watch?v=h6ipOOl4upI )​or listen in your podcast player ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/7qh7h8h9lklzx6iz/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRnell6Y3hZbVV0TVdKbE9DMHhNV1l4TFRnNFpqUXROemN6TlRjMk0ySXpNak15 )​ ​ BOOK CORNER 📕 Recommended Reading: Beyond Belief ​ I'm on a mini-vacation and brought along Nir Eyal's new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. tl;dr: I'm loving it. I think about the concept and power of belief all the time. In fact, early versions of my podcast—previously called Creative Elements—showcase my favorite element (which was, in fact, belief): ​ People who achieve incredible results all had one thing in common: they believed that they could. Of course, your self-belief may waver from time to time, but that's exactly what's powerful about this book. You want to shorten the periods of time where you lack belief. This book is really well researched, really well written, zaps you into a focused, positive state, and is an enjoyable read. → Get your copy here! ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/owhkhqhw9k9o0nfv/aHR0cHM6Ly9hbXpuLnRvLzNQaVl4SG0= ) (affiliate) Keep going, Jay ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/6qheh8hlrkro3pto/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/kkhmh6hnwdwmolsl/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/58hvh7hgxvx74gh6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/25h2hoh39v9dq4u3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/qvh8h7hdw7wnlncl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/g3hnh5hm9d9p0xur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/3ohphkh3momzk0cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64653zam/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I just published an interview with Richard, the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxez2ncz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtMy0xMC0yNg== ). It's a great conversation where we cover Richard's very structured, data-backed approach to video ideation. You probably know 1of10 ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxez2ncz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtMy0xMC0yNg== ) as the leading tool for researching viral ideas, titles, and thumbnails (it's what I use the most for my channel!). The reason the tool works so well is that the team Richard has built is full of YouTube strategists who REALLY know their stuff. What you may not know (I didn't know this initially) is that they also have a consulting arm that's worked with Ali Abdaal, Will Tennyson, and a bunch of other creators you've probably heard of. Collectively, they've generated over 2 billion views for clients. My interview with Richard is linked below, but first, I wanted to let you know that YOU can work directly with 1of10's strategists ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/owhkhqhwp0eom0uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1zdHJhdGVneS1kZWRpY2F0ZWQtMy0xMC0yNg== ). This is not a course, and it's not a "one-time solution." It's direct, ongoing support from a real YouTube expert who has done this for some of YouTube's largest creators. They focus on the things that actually move the needle: ideas, titles, thumbnails, and positioning. You get a dedicated Slack channel and regular 1-on-1 calls to communicate with their team and ensure each video is set up for success. You may be familiar with Kallaway ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/z2hghnhenmzw2zsp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vQGthbGxhd2F5bWFya2V0aW5n )—he's absolutely cracked the code on short-form video. He came to 1of10 last year with his typical high-quality content, but struggled initially on YouTube. The 1of10 team made the recommendation no one really wants to hear: start a new channel. But he listened. Kallaway grew from 0 to 250,000 subscribers in one year (now 325,000—an absolutely blistering pace). One video alone brought in over 2 million views and generated more than $100,000 in revenue. ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/owhkhqhwp0eom0uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1zdHJhdGVneS1kZWRpY2F0ZWQtMy0xMC0yNg== ) 1of10 are selective about who they work with. But if you're serious about YouTube and want to explore whether this is right for you, book a free discovery call. -->Book a free discovery call ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/x0hph6heo4m358b5/aHR0cHM6Ly9jYWxlbmRseS5jb20vZC9jbnYzLWRkcy14eXE= ) Book a free discovery call ( https://calendly.com/d/cnv3-dds-xyq )Keep going, Jay PS: Want a peek into Richard's brain? Here it is on YouTube ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxezr8fz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) or in audio only. ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/x0hph6heo4m35ns5/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRnell6Y3hZbVV0TVdKbE9DMHhNV1l4TFRnNFpqUXROemN6TlRjMk0ySXpNak15 )​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/58hvh7hgq4w7rkt6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/qvh8h7hdzl3n9qil/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/3ohphkh30k8zemfr/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/48hvhehmv73g4ecx/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/reh8hohm4opxgga2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/8ghqhohoz789m7fk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/dpheh0hev2x5p4sm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/48hvhehmv73g3eux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/g3hnh5hmrqoe6nir/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/9qhzhnhd053gz3a9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) Hello, my friend! I'm spending a lot of time outside my creator comfort zone lately. As I progress forward on the book process, I find myself running into creative walls almost constantly—and it's actually making my phone attachment worse. I'm constantly picking it up—usually to open some social media app, scroll the feed, refresh my emails—really, anything that offers a quick bit of dopamine. I've noticed that this behavior is triggered by psychological discomfort, AKA I'm trying to think through something (but haven't yet solved the problem). Psychological discomfort is...well...uncomfortable. On the other hand, likes and comments and seeing any Big Number Go Up feel so gooooood. Why choose psychological discomfort when I could feel validated instead?? Dopamine is like brain candy. When we're uncomfy, our brains crave a good feeling and trigger some behavior that it believes will deliver that. It's not really making us healthier...maybe the opposite...but, in the moment, it just feels better. Psychological discomfort is a feature, not a bug. It's a necessary part of the THINKING process—answers don't always come easily. And like any problem, there's value in solving it (both for you and others). There's a lot of discomfort that comes from a project of this magnitude. The point of writing a book is a belief that the information needs to be presented in a way that it hasn't before. That's a creative act—and books are large projects. So from packaging to the book structure to the structure within chapters and the writing itself, there are lots of points of creative critical thinking—and I've never done it before. Here's the big problem I've noticed: If I flee from the psychological discomfort and direct my attention to something that promises the comfort of dopamine, I don't get any closer to actually solving the problem. Sure, we've all experienced a problem being solved by a flash of insight while we're in the shower or washing the dishes, but that's not the norm. Most of the time, we need to sit with and work through that discomfort. All the rewards are on the other side. Clarity. A solution you can share with others. If you run from the discomfort, you never make it to the other side. You just stay stuck in place, running up against the same wall over and over again. It's frustrating. Especially now that I'm a parent, the lack of visible progress that comes with thinking can feel like wasted time. Here's a screenshot of a complaint I sent my wife from my office (and her very helpful, supportive response): ​ Pro tip: Find a partner who encourages you through this! What's helped me is recognizing the discomfort, naming it as psychological discomfort, and reframing it as a positive sign of important progress. Instead of running from it, I recognize that I'm in it. Just getting into that space takes some time and work, so it means progress has happened. I know the cost is actually greater to leave the discomfort and then try to come back into it later. Now, I see the discomfort as the cost of progress. It helps that I'm also getting back into strength training, and every day I do the uncomfortable, hard thing of lifting weights because it's the only way the muscle gets stronger. No pain, no gain. ​ SPONSORED The YouTube strategy team behind 2 billion views is taking on new clients ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= )​ You probably know 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) as the leading research tool for viral ideas, titles, and thumbnails - it’s what I use most for my own channel. But there's a side of 1of10 most creators don't know about... Their team of YouTube strategists also does direct 1-on-1 consulting. They've worked with Ali Abdaal, Will Tennyson, Kallaway, and a long list of creators you've heard of. Collectively, they've generated over 2 billion views and $10M+ in revenue for clients. It's ongoing support from a real YouTube expert, including dedicated Slack access, regular calls, and a focus on what actually moves the needle: ideas, titles, thumbnails, and positioning. The results speak for themselves. Kallaway came to 1of10 making high-quality content but struggling on YouTube. On their advice, he started a brand new channel. Since then, with their help, he’s grown from 0 to 250,000 subscribers in a single year, and one video alone generated over $100,000 in revenue. They're selective about who they work with. But if you're serious about YouTube growth, they offer a free discovery call to explore whether it's a fit. Even if it doesn't make sense to work together, you'll walk away with real feedback on your channel. -->Book your free discovery call with 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) Book your free discovery call with 1of10 ( https://creatorscience.co/1of10-3-8-26 )Speaking of 1of10... ​ NEW VIDEO ▶️ Meet The Man Who Solved YouTube (With Data) ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/58hvh7hgq6o5kps6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== )​ Richard is the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ), a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (using five distinct methods), idea remixing, and validation—and backs every step with real examples. We talk about what happens when the wrong audience floods your channel, why creators should double and triple down on formats that work, and how a single title change took one creator's video from 10,000 views to 150,000. He also shares data from 300,000+ YouTube outliers on the ideal title length (hint: shorter than you think) and where the sweet spots are for video duration across different niches. -->Watch on YouTube ↗ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/58hvh7hgq6o5kps6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) Watch on YouTube ↗ ( https://www.youtube.com/watch?v=h6ipOOl4upI ) ​ NEW EPISODE 🎧 #295: Community Building Trends for 2026 with Becky Pierson Davidson ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/25h2hoh36m074va3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTUdOa01EUXpZVFl0TVRZMFpTMHhNV1l4TFRsa01UY3RNRGMxTldRMFlXRXhNRGMy )​ I brought back my friend Becky Pierson Davidson to compare notes on where community is headed—and we found a few areas of disagreement! Becky works with 6-, 7-, and 8-figure businesses, helping them build memberships and courses through design thinking and customer research. And she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. We dig into the real mechanics: how to set expectations that don't feel like a bait-and-switch, why meaningful engagement isn't what most people think it is, the mastermind paradox, and why in-person events might be the most important retention lever you're not using. Becky's hot take for 2026: content drops are dying. People don't need more stuff—they need connection and programming that moves them forward. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/25h2hoh36m074va3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTUdOa01EUXpZVFl0TVRZMFpTMHhNV1l4TFRsa01UY3RNRGMxTldRMFlXRXhNRGMy ) Listen now ↗ ( https://pod.link/creator/episode/MGNkMDQzYTYtMTY0ZS0xMWYxLTlkMTctMDc1NWQ0YWExMDc2 )Keep going, Jay ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/3ohphkh30p9q4nir/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/n2hohvhvm75n6oc6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/48hvhehmvxq060sx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/wnh2hghqn0vrxwf7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/reh8hohm46vqwmb2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/08hwh9h2vlwmgghl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/vqh3hrholw3ne8fg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/owhkhqhwpql45kbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/qvh8h7hdzzl457il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vdmliZS1jb2Rpbmc= ) ↗ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/g3hnh5hmrr0l5lur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/9qhzhnhd00e6mxt9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== ) Hello, my friend! It's never been easier to make things. As AI models improve week over week, we're (treated?) to a never-ending supply of mind-blowing examples of what it can do. But crazy projects aside, the off-the-shelf tools from OpenAI and Anthropic make software coding suddenly seem so easy. I've tried my hand at it—I've built a software dashboard to keep track of the mastermind groups we've put together in The Lab ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it seems like every week, one of the creators I admire has committed to vibe-coding their own SaaS platform. Is this the move? As always, the answer is "maybe." But I'm mostly skeptical. To augment my own thinking, I interviewed Rob Walling, the co-founder of Drip and a legend in the SaaS world. Rob built and sold Drip, an early email marketin software, for an 8-figure exit. He did it in just 3.5 years and walked away with life-changing money. In addition to Drip, Rob created MicroConf ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/7qh7h8h9qqx655tz/aHR0cHM6Ly9taWNyb2NvbmYuY29tLw== ) (a community + conference for software founders) and TinySeed ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/owhkhqhwpp06dvcv/aHR0cHM6Ly90aW55c2VlZC5jb20v ), which has invested in hundreds of other SaaS founders. So the guy knows software, OK? He's not sold on vibe-coding as an opportunity for most creators, and he had a great analogy for why not: "If I were to invite you over to my house—and let's just say you and I don't have any construction experience or any carpentry experience—you and I could build like a little tool shed. We'd just figure it out, and it would work. ​ We could also then go build, probably build an outhouse, right? Just a small little structure. But the moment it's like, 'All right, dude, help me build a single-family house and a two-story house and a, you know, commercial skyscraper'...it's the same thing with vibe coding and coding. You can build a little utility...but the bigger you get, the more complicated you get. And if you bring in a developer later, it's like having a five-story building with a foundation that's totally hosed and asking, 'Can't we just clean that up?' There are several important points in that one analogy: * He's not saying there's no value or opportunity for vibe coding. Small utilities, especially internal tools with users on your team who aren't paying for it, can be really useful and totally buildable. * Most software tools that actually generate revenue from customers are closer to a residential or commercial building. Except they're also never done—to stay competitive, you always need to be improving them. And the weaker your foundation, the more technical debt you have. To put a finer point on it, Rob told me: "Being a part-time SaaS entrepreneur...it isn't really a thing. It just doesn't exist. If you're doing it part-time—you're half-assing it—someone will swoop in and eat your lunch." This is my concern for all the creators I see spending a ton of time away from their core business to begin vibe coding a tool they think they can turn around and monetize. Yes, you can build a tool that functions—but software is intense. So intense that even after Rob SUCCEEDED at building and selling a SaaS, he told his wife he wouldn't be doing a software company again. And let's say you do build something of value that people are willing to pay for. Software is a notorious breeding ground for copycats—and there are plenty of cats waiting in the wings looking for validated ideas to copy. Copycats with real software experience! They can replicate what you made and improve it fast. I don't think most creators actually want to build software companies. I think they want recurring revenue, software has always been the crown jewel of that, and now it seems so attainable. And beyond that, I think there's something more insidious behind the push to vibe coding... You've probably heard about the famous study where rats would press a button to trigger the release of dopamine—ignoring all of their other physical needs like food and water—to the point of exhaustion. LLMs are dopamine buttons and we are the rats. Being able to type of a vague prompt and receive some clunky-but-functional app back is satisfying—in a way we haven't really experienced before. And while you're promptcrastinating by pushing the dopamine button, you're ignoring all the other needs of your business. That's a high opportunity cost. So here's my takeaway: If you want to build a software company, do it. But go all in. You can vibe code a proof of concept, but you should probably still find a technical co-founder. It's far better to give engineers the super power of AI coding than rely on a vibe-coded app to give you a long-term software business. Shiny object syndrome has never been easier to catch. But if you DON'T want to go all in on building a software company, direct that time and energy elsewhere. It's OK to stay the course. PS: If you want to listen to the full conversation with Rob, links down below! 📬 Share This Essay: https://creatorscience.com/vibe-coding?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2hghnhennmkx2ip/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vdmliZS1jb2Rpbmc_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How Does A $10M Education Business ACTUALLY Work? ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/x0hph6heoo4p0qt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== )​ Want to see behind the scenes of a $10M online course business? Olly Richards started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study explaining how his business works. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. -->Download the 118-page case study for free ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/x0hph6heoo4p0qt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== ) Download the 118-page case study for free ( https://creatorscience.co/olly-3-1-26 ) ​ NEW EPISODE 🎧 #294: Rob Walling — SaaS godfather turned creator talks team building and vibe coding ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/6qheh8hlzz35e3ho/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJNeVpqTmpOekF0TVRCbVpDMHhNV1l4TFdFellqVXRaR0prWWpVMk5ESmxZVE0x )​ Rob Walling is a godfather of the bootstrapped SaaS movement—he's started 6 companies (5 bootstrapped), built and sold Drip for 8 figures, and created the infrastructure behind MicroConf, TinySeed (which has raised nearly $60 million and invested in over 210 SaaS companies), and Startups for the Rest of Us (820+ episodes over 15 years). But here's what surprised me: Rob told me he's more of a creator these days than a software founder. The guy who built and sold an email marketing platform now gets his dopamine from podcasting, writing books, and making YouTube videos. And his experience on both sides gives him a perspective on the vibe coding trend that I think every creator needs to hear. In this episode, we get into the actual mechanics of how Rob runs his business—the team of 11 people, the $100,000-$120,000 monthly payroll, the four brands he wishes were two. We talk about how he eliminated stress from his life through therapy, hiring owner-level thinkers, and handing the project management to someone else entirely. And we have a real conversation about why vibe coding a SaaS product is probably not the opportunity you think it is—even if you have a big audience. This is part 1 of a 2-part episode; part 2 lives on Rob's podcast, Startups for the Rest of Us. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/6qheh8hlzz35e3ho/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJNeVpqTmpOekF0TVRCbVpDMHhNV1l4TFdFellqVXRaR0prWWpVMk5ESmxZVE0x ) Listen now ↗ ( https://pod.link/creator/episode/M2MyZjNjNzAtMTBmZC0xMWYxLWEzYjUtZGJkYjU2NDJlYTM1 ) ​ SHEEEESH 👀🔥 New video trailer just dropped ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ About once a year, we upgrade our page for The Lab ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It’s hard to really showcase the experience of a (mostly) online community (most sales pages are screenshots of a forum), but we keep pushing it. We center this page around a trailer for the community, created by Andrew Ellis ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/kkhmh6hnrro5vphl/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ). We wanted to showcase the full scope of how we have continued to deepen and improve the community. I hope you watch it! Andrew made magic. Then the page itself needs to connect to the viewer’s challenges and WHY the community exists. More and more, I see The Lab as a place for knowledge sharing at the speed of experimentation. There’s no way around it: Individual creators are now competing with massive teams in the same arenas. Your video podcast is competing with Diary of a CEO. Your Instagram account is competing with teams publishing 3x per day. Teams have the benefit of running a ton of parallel experiments—constantly—and sharing that insight internally. Individual creators can only learn from their own experiments and whatever else they find online. …that’s where The Lab comes in. In the community, you can learn from the experiments and insights from hundreds of other creators as they’re figuring it out. You get the benefits of learning from a team without the overhead. That’s the north star. The Lab is the most important professional and personal community in my life. We'd love to have you! -->Watch the new trailer ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Watch the new trailer ( https://join.creatorscience.com )PS: The new page was designed by Martin Cristaldo ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/58hvh7hgqq4n2eh6/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) utilizing our brand by Hollie Arnett ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/25h2hoh366q8zrf3/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ). All three are extremely talented, members of The Lab themselves, and I couldn't recommend them more highly! ​ Keep going, Jay ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/3ohphkh300k2l9ar/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/n2hohvhvmmlxpka6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/48hvhehmvv7pe2cx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/wnh2hghqnnlkprs7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/08hwh9h2vvp952il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/8ghqhohozz72vquk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/l2hehmhleedn9ws6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/g3hnh5hmrr0l4ltr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/x0hph6heoekd2li5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Circle ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/6qheh8hlzlx6r2ho/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) Hello, my friend! Do you ever publish something and then immediately begin refreshing the analytics to see whether it's "working?" I've been there. But what happens when it's not? If you're like me on my worst days, you may feel defeated. Disappointed. Maybe you even begin questioning whether you're any good at this content thing because—after all—where's the evidence that anyone actually cares? I hope you don't relate to this. And if you don't, feel free to skip the rest! You're in a good place, and you should stay there! But if you do relate to what I'm saying, keep reading. ------------------------------- The artist vs. the entrepreneur ------------------------------- Being a creator means that you're one part artist and one part entrepreneur. The artist in you wants to make the things you want to make—without regard for how they are received. But the entrepreneur part of you knows that if you aren't creating value for others, there's no value to be captured either. Personally, I lean 80/20 entrepreneur most of the time. I'm thinking about content as a part of a machine that is, ultimately, a business. When content isn't performing, it signals a broken machine and a threat to the business as a whole. Ah! Scary! But it's the artist in you that colors your work and makes it uniquely yours. The artist is what infuses your work with emotion. It's what actually makes what you create connect with the consumer on the other side. I have a bad habit of tuning out my artist's voice just when I need to hear it the most. When the entrepreneur in me is scared (or panicking), he wrestles even more control away from the artist. "This is a business threat that needs a business solution!" But in doing so, it crushes the interesting, meaty, feely bits out of the work. The entrepreneur strives for a certain polish that rubs off all the edges people can actually grip onto. ------------- Do it for you ------------- I've been writing a lot more lately. Some of it is published, most of it is not. Most recently, I published an essay on Substack ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/8ghqhohozowpzmtk/aHR0cHM6Ly93d3cuamF5LmJsb2cvcC9pbmJldHdlZW5lcg== ) describing how I've never quite felt like I fit in anywhere. I've felt that essay bubbling up (festering, really) for months, but the entrepreneur in me was ignoring it. "This doesn't fit the Creator Science container," it said. So...I made a new container. Two, actually. Besides my personal Substack, I also created a new Instagram account ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/vqh3hrholom3lwcg/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9qYXlzd3JpdGluZw== ) dedicated solely to my writing. No agenda there, just a safe space for the artist to play without regard. After publishing that essay, do you know what I felt? Joy. Relief. That feeling you have after throwing up, where even though it was gross and painful in the moment, you're immediately glad you did. But here's the best part: I didn't care at all how it "performed." Making it was enough. ---------------------------- Do it for fun and take pride ---------------------------- This personal writing has been such a great reminder that when you create something you're proud of—and when you have fun doing it—that's enough. I don't care whether it performs because I didn't make it to perform—I made it because I wanted to (in some cases, because I had to). This is what I'm chasing in this season. It may not be the optimal strategy, but if I'm not proud of what I make or having fun doing it, it's probably not going to perform anyway. With so much midslop ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/l2hehmhlelqvedh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWlkc2xvcC8= ) and midcontent, I don't think anyone cares to see your attempt at going through the motions. It's never been a more radical time to be YOU without assistance. To follow your curiosity and make the things you can't help but make. This is my challenge to you this week: Make that thing you can't stop thinking about. Even if you've been talking yourself out of it for whatever valid-sounding reason, just give yourself the permission slip to do it. Have fun. Take pride. Give yourself a break from the judgment of others. ​ FREE MASTERCLASS Turn your audience into real revenue with a membership model ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== )​ Are you membership curious? I just launched a free video masterclass with Circle ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) detailing how creators today can turn their following into a sustainable membership business. From designing your premise and content strategy to building your signature product, I run you through 5 core lessons that will help you turn your followers into a paid membership. No catch! But if this series makes you think community is right for you, consider using my Circle affiliate link ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/dpheh0hevedwv3cm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGU= ). -->Get it for free ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) Get it for free ( https://try.circle.so/masterclass-jayclouse ) ​ SHEEEESH 👀🔥 New sales page just dropped ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ I've been working with my talented partners for months to develop a new sales page for The Lab ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it's finally done! This page perfectly encapsulates the vibe, legitimacy, brand, and fun we have in the community. Andrew Ellis ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/7qh7h8h9q9dplkuz/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ) developed the trailer you'll see at the top of the page, Martin Cris ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/owhkhqhwpwxl96hv/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) designed the page, and Hollie Arnett ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2hghnhene5r67hp/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ) developed the brand as a whole. All three are members of The Lab and incredible creatives who helped really bring this to life. This page is a perfect example of something I took pride in making. Check it out! Learn more about the community. If it speaks to you, join Basic or apply for Standard and VIP. In a world where public information is abundant, the edge now comes from the experiments you run yourself and the experiments of others that you can learn from. The Lab is the most important professional and personal community in my life. We'd love to have you! -->See the glorious new page ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) See the glorious new page ( https://join.creatorscience.com )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/kkhmh6hnrnz2w8cl/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/58hvh7hgqg3oxmf6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/25h2hoh363l093h3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/g3hnh5hmrmgo9pur/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/9qhzhnhd0d43wna9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/3ohphkh303x9mxtr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/48hvhehmvmwqllcx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/z2hghnhenr7mgpap/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/p8heh9h4m5dpvxuq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ) PRE-S: Have you considered joining our membership, The Lab ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/owhvq369uqhwpln0z8uv/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )? The world of content creation is changing so quickly that the best way for you to learn is through 1) personal experiments and 2) the experiments of others. If you don't have a tight group of creator friends who are passing their knowledge along to you, you'll love The Lab. → Click here to learn more ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/owhvq369uqhwpln0z8uv/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I should rewrite my welcome sequence... I need to prep for that interview... Gosh, I really need to spend some time working on the book... Sometimes I get paralyzed by my own to-do list. I have so many tasks, ideas, and projects in flight that I end up spending my entire day just looping through what I could do rather than actually getting anything done. It's miserable. I can spend the whole day ruminating over the weight of my to-do list without making any progress—which means deadlines only get closer and the weight only gets heavier. When I'm stuck in those loops, I'm lucky if I keep up with the day-to-day "in the business" tasks that keep the trains running: * Writing my newsletter * Recording a podcast * Posting and responding on social These things are non-negotiable, and I somehow always find a way to make them happen. But if I'm caught in a doom loop of competing priorities, it's easy for them to become the only things I get done in a given week. Suddenly, weeks may pass where I haven't made any real progress beyond maintaining the status quo. That's when I start to panic. Am I falling behind? What am I doing?? How is it February already? This happened to me recently. Between the book, the core business, and The Lab, I have three insatiable projects I can focus on day-to-day. In the past, I've themed my days to solve this problem: * Mondays are for the book * Tues/Weds/Thurs are for The Lab and core business * Fridays are for content But that doesn't feel like a fit in this season. Giving the book project one day per week slows the process and puts a lot of pressure on me to get into flow. So this season, I'm taking a different approach, which I call "two out of three." Between the book, the core business, and The Lab, I need to make a positive contribution to two of them every day. Granted, this is totally subjective. My personal rule for The Lab is that reactive tasks don't count (e.g., responding to messages or posts), but proactive tasks do, like setting up our private podcast on Spotify or improving the system prompt for our AI Agent. When I'm stuck in a loop of, "What should I be doing right now?" I can simply run through my three-project checklist: * Did I make a contribution to The Lab? * Did I make a contribution to the book? * Did I make a contribution to the core business? Life is busy. Distractions and interruptions are inevitable. But at the end of each day, I can't help but ask myself, "Was today a step forward or a step backward?" And if I can point to a positive contribution to two of my three priorities, even if they're small, I know I didn't throw up a zero for the day. I can't tell you how much peace of mind two out of three has brought me. It's given me a clear, achievable goal for each day. It's also given me some flexibility to follow my natural enthusiasm and curiosity rather than brute-force my way through the next task on my list. Some days those contributions are small, some days they are larger—but I care about making some contribution each day more than I care about the size. Some days, I just can't seem to care or get my head right for one of those buckets. In a two out of three world, that's OK! The day can still be a success. I hope this helps you as much as it's helped me. Remember, when you're playing an infinite game, everything about zero compounds. ​ SPONSORED Last Call: Free 2025 Bookkeeping + 25% off any plan before March 1 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you (but it ends March 1). When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Claim this offer before March 1 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ) Claim this offer before March 1 ( https://creatorscience.co/kick-2-15-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #293: 12 Ways To Stand Out In 2026 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/7qh7h8h9qp8xgocz/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== )​ The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/7qh7h8h9qp8xgocz/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/12-ideas-2026/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/x0hph6heodz4gxh5/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/kkhmh6hnr2eo7ral/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/58hvh7hgqo04exh6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/25h2hoh360gq5wu3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/qvh8h7hdz2vlx5il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/g3hnh5hmron0v8ir/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/3ohphkh309rkwpcr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/x0hph6heo8wdwxt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/58hvh7hgqpmomxf6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= ) Heads up! We're putting new mastermind groups together in The Lab this week. This is available only to Standard or VIP members and is one of our most popular membership benefits. If you want to join a small group of professional creators specifically matched to YOU, your business, and your goals, apply to join us today! We'll keep an eye out for new applications, because mastermind matching is happening this week. ​ → Join The Lab ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/p8hr73mnu9h4mkz5zzsq/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I watched a comedy video last week where a group of guys spent days (weeks?) slowly shrinking their mailbox—a tiny bit each day—just to see how long until the mailman noticed. That’s the kind of content I can’t stop thinking about right now. Not because it’s viral (though it was). But because it represents something AI can’t replicate: patience, effort, and a weirdly specific creative vision that took forever to execute. I’ve been thinking a lot about where opportunity lies for creators in 2026. The world feels different. Uncertain. And the old playbooks aren’t working the same way they used to. So I sat down and made a list of 12 ideas—opportunities I see right now for people like us. --------------------------- Some counterintuitive ideas --------------------------- Long-form writing is having a moment. Everyone says attention spans are shrinking. But X just gave away $1 million for long-form articles. Substack is thriving. Book sales aren’t actually declining the way people think. I think we’re exhausted by shallow content, and the pendulum is swinging back. Demonstrations beat explanations. AI can explain how to do anything step-by-step. But I still watch every second when someone I admire shows me exactly how they work. Over-the-shoulder, behind-the-scenes content is harder to replicate and more valuable than ever. Effortful art stands out. When everyone’s trying to compress effort to the smallest possible dose, choosing to spend an inordinate amount of time on something is a statement. It’s impossible to fake and impossible to automate. ---------------- Some human ideas ---------------- Community matters more than ever. I’m genuinely worried about what AI is going to do to jobs. And the only thing that’s kept me moving forward is having people around me—online and offline—that I can lean on. If your audience doesn’t have that community, you might be the one to create it. Do the unscalable. What if you actually called your new customers instead of sending a welcome email? What if you sent 5 personal voice notes a day instead of automated check-ins? In a world of optimization, the human touch becomes magic. Be a good hang. I spend more time with some podcasters than I do with my best friends. That sounds crazy, but it may be true for you too. So it's worth considering whether you're making that experience as enjoyable as it can be. *** This was a small snippet of the ideas I share in this week's podcast, with links down below. I hope you enjoy it! ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/owhkhqhwp3rlrwbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= )​ Traffic declining? Sales slowing? Inside this timely, FREE report: • Why the online education model is collapsing • The 90-95% traffic losses hitting established sites • Why you can’t sell information anymore • How to combat declining traffic and sales • How to make more money with less traffic • And much more… 100+ pages of tactics and strategy to rebound from declining traffic and sales & future-proof your course business in the era of AI. -->Download the free report here ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/owhkhqhwp3rlrwbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= ) Download the free report here ( https://creatorscience.co/olly-2-10-26 ) ​ NEW EPISODE 🎧 #293: 12 Ways To Stand Out In 2026 ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/z2hghnhen93r3pip/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== )​ The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/z2hghnhen93r3pip/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/12-ideas-2026/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/25h2hoh36r202wu3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/qvh8h7hdzgr2r5il/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/g3hnh5hmr73o38ir/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/9qhzhnhd0kp3pot9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/n2hohvhvmw353lb6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/wnh2hghqn9wvwzu7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/vqh3hrhol2p3o4hg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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We'll keep an eye out for new applications, because mastermind matching is happening this week. ​ → Join The Lab ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohm9rw3bkh3x8mrzvsr/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I can't stop thinking about this post from Oren John: ​ Oren John--> @orenmeetsworld clawdbot radically accelerating what the team has been calling "midslop" things that exist because they can, that are better than nothing, but add a noiselayer to everything that is going to desensitize consumers to basically anything that isn't amazing ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/g3hnh5hmg29npgir/aHR0cHM6Ly94LmNvbS9vcmVubWVldHN3b3JsZC9zdGF0dXMvMjAxNTUwMTE3MzgyNzI5MzE4Nw== ) 7:5 PM • Jan 25, 2026 3 Retweets 100 Likes Read 17 replies ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/g3hnh5hmg29npgir/aHR0cHM6Ly94LmNvbS9vcmVubWVldHN3b3JsZC9zdGF0dXMvMjAxNTUwMTE3MzgyNzI5MzE4Nw== ) ​ ​ Oren's smart, observant, and far better at playing the attention game than I am. I wrote last week ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/9qhzhnhd48wx90t9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWlyYml0cmFnZS8= ) about how I've never quite been fast or intense enough to capture "alpha" opportunities—Oren is the total opposite. When I set up my Clawdbot (I guess we're calling it Moltbot Openclaw now), one of the first things I did was create a fun little workflow that: * Noticed when I published a new a.) Kit broadcast or b.) podcast transcript * Identified key insights from them * Threw it together with some short-form instruction + voice guide (made from my previous writing samples) * Added 8-12 short form content ideas to a Notion database formatted specifically for a.) Instagram and/or b.) X It's not bad! Here's a post my bot drafted for X from last week's essay: You don't win arbitrage games with FOMO. ​ You win them with obsession and intensity. ​ If you have that level of obsession toward something—follow it. That is an incredible compass. ​ But if you are acting from FOMO? You will always be a step behind the people who are truly obsessed. ​ And when the window closes, you will be the one holding the bag. It self-rated this 94/100 for its confidence in performing on X. I think it's OK. These are my words taken directly from the essay. It's tighter and more intense than I typically write—and frankly, maybe if I wrote more like this, I'd do better on X! So, to Oren's point, Clawdbot Openclaw did a good job of creating midslop here. I didn't post this. I haven't posted much of what my bot has drafted for me—but I'm actually not sure why. Because, as Oren pointed out, instead of posting this, I posted...nothing. Is posting this midslop better than posting nothing? They're my words, put together a little differently. It would keep me top of mind. Building a following (distribution) will only get harder over time. So why can't I pull the trigger? The reality is I've always deprioritized short-form content (to my detriment). And when I create for short-form, I'm not putting my best effort into it. I create midslop myself—even without AI! I think Oren's last sentence is particularly important. That midslop adds "a noiselayer to everything that is going to desensitize consumers to basically anything that isn't amazing." When I'm on social media, I linger on far fewer posts. I'm spending more time scrolling than I am actually watching/reading. Few things are really pulling me in—it feels like more noise than ever before. We (as individuals) can't be making "amazing" content for every platform every week—let alone every day. We see examples like Alex Hormozi or Codie Sanchez and think it's possible, but we're missing critical information. In 2024, Codie Sanchez shared at Craft + Commerce that she spent $2.9 million on content. That's how she creates amazing content across so many platforms—she's resourcing it like crazy! There are a few exceptions here. Kevin Parry ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohphkh3x8mrzmhr/aHR0cHM6Ly9rZXZpbnBhcnJ5LnR2Lw== ) (a member of The Lab ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohm9rw3bkh3x8mrzvsr/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )!) creates incredible videos that perform well on virtually every platform. One video → content that performs everywhere. You can try Kevin's approach and see how it goes, but increasingly, these platforms seem to be drifting apart in terms of subtle viewer preferences. TikTok wants very raw, direct-to-phone recordings. Instagram wants a little more polish. YouTube seems to skew a little younger. So, I'm afraid I don't have an answer to this question of midslop yet. Is it worthwhile? Do the incremental gains of daily midslop content add up to a net positive for you as a business owner? The answer may very well be yes. I think it comes down to whether that's the day-to-day experience you want with your brand. But what I do feel more certain of is that effort, pride, and genuine care put into your work matter more than ever. We feel it. We crave it. And I think you can give yourself permission to focus your attention there. My advice is to a.) stick to 1-2 platforms you truly love and/or b.) hire talent to run the platforms you don't. For me, it means a return to my roots: I'm putting more time, effort, and care into writing and (audio) podcasting again. My wife has become my official Head of Instagram, and I have another team member helping on Instagram as well. You're allowed to focus on what you know and love. You're also allowed to hire help to compensate for weaknesses and limitations. There's no black and white, right or wrong answer here. But failing to commit and do your best work—wherever you feel the most at home—will keep you trapped in the noise. 📬 Share This Essay: https://creatorscience.com/midslop?rh_ref=f6213355&utm_source=email ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/n2hohvhv24qgr0f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWlkc2xvcD9yaF9yZWY9ZjYyMTMzNTUmdXRtX3NvdXJjZT1lbWFpbA== ) ⚡️ Quick Share Links: ​ ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/wnh2hghqmd74g2i7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMi04LTI2 )​ You built something people actually want to read and visit. Now let advertisers compete for it. With Google AdSense, you’re connected to millions of advertisers from around the world, so your ad space always goes to the highest—and most relevant—bidder. Hooda Math, a free games site that creates equitable and engaging learning experiences for students and teachers, put it best: “AdSense has consistently kept our income flowing." -->Make more money with AdSense ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/wnh2hghqmd74g2i7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMi04LTI2 ) Make more money with AdSense ( https://creatorscience.co/google-2-8-26 ) ​ NEW EPISODE 🎧 #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/reh8hohmkpd7xgb2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= )​ This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/08hwh9h2n4exzlsl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLw== ) and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now—from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that matters more than any growth hack), and we got surprisingly honest about using AI to create short-form content from our long-form work. We also tackled the big question: how do you grow an email list if you refuse to use social media? Turns out there are more options than you think, from public homework challenges to old-school guest posting making a comeback. Plus, I introduced a new segment called "Unhinged Questions" where we played kiss, marry, kill with Kit, Beehiiv, and Substack. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/reh8hohmkpd7xgb2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= ) Listen now ↗ ( https://podcast.creatorscience.com/chenell-basilio-2/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/e0hph7h7mzve5lu8/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/7qh7h8h9del838hz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/z2hghnhe5z6708fp/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/p8heh9h4re6d87uq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/x0hph6hekm2zxnc5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/6qheh8hlx4rw07co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/58hvh7hg3wx0lkf6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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Read in browser ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh8hohmkzzvqqc2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXJiaXRyYWdl ) ↗ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/08hwh9h2nrrwmdtl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/vqh3hrhomrr3neag/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ) Hello, my friend! I lost a lot of money in 2021. At the time, NFTs were HOT. Oh man, were people making money flipping NFTs. NFTs were the future! I was convinced. A lot of us were. Maybe you were too. I was so deep in the Twitter threads and hanging out in Discord servers with the most juvenile names imaginable, all to get an edge. I wanted alpha. my prized possession But I never really got that alpha. I never had the best information at the best time—I had secondhand information that people wanted me to have because the people with the best information needed punks like me to be a step behind.* *Highly recommend reading Crypto Confidential ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4ocz/aHR0cHM6Ly9hbXpuLnRvLzRybjRSTFA= ) if you dabbled during this time. I'm in the future now, and I didn't make any money on NFTs. I never use NFTs. I made bad buys, held for too long, and ultimately never calculated how much money I lost trying to mint a rare .jpg from a batch of 10,000. This was an expensive lesson in first-mover advantage and arbitrage. Not only was it financially expensive, but it was all-consuming in terms of my time and attention, too. -------------------- Lessons in arbitrage -------------------- Arbitrage means YOU know something before most of the world (market) does. As a reward, you can use that information to make money with little effort. Arbitrage opportunities are real opportunities, and they can be lucrative. Here's an example: If you can buy Gold for $100 and then sell it for $120, you've effectively created a machine to print $20. Early Amazon sellers were identifying arbitrage opportunities for products they bought wholesale on Alibaba, branded, and sold in the U.S. Minting NFTs was an arbitrage opportunity. I used to buy presale concert tickets to resell them on Stubhub—that's all arbitrage. The problem with arbitrage is that it's a fleeting window that eventually closes when the market catches up or when too many people enter the game. And when they close, someone is often left holding the bag. In my ticket reselling days, I once bought dozens of tickets to a Jay-Z and Beyoncé concert series. They were GREAT seats, and I thought I'd make a killing. Unfortunately, the series wasn't nearly as popular as I expected, and I couldn't even resell them at the price I paid. Here's what I've learned about being a first-mover: You have to be fast, intense, and maybe even a little cutthroat. If not, someone else who IS will beat you. ----------- AI-rbitrage ----------- If you're feeling a pull that you should be "doing more with AI," you're not alone. I see the same hunger in every creator group I'm in. There's no doubt—AI is changing the way we're doing things. The way we learn, the way we make, even the way we communicate. But I can't help but notice that the AI environment feels like the NFT environment did. There are very real opportunities. People are definitely capitalizing and making money doing so. I see creators use this in a bunch of different ways: * Using prompts to generate a ton of content output. They can schedule this in bulk; they're publishing a ton every day and spending little time on content creation. * Literally creating AI audio and video clones so that they're no longer recording! Their digital double performs for them. * Shifting their entire strategy to talk about AI * Creating software tools using coding software like Claude Code. It's never been easier to build a SaaS. I'm smart and paying close attention—I feel the pull to try these things. But, ultimately, I can't shake the feeling that many of these are arbitrage opportunities. When the volume of content in feeds increases, it's harder to break through. So what do you do? Improve your prompts? Try to produce even more so you win through big numbers? Or revert back to a more handcrafted, human, less-is-more approach? Does that make me enjoy the work more? Does it make me more useful? Software feels particularly tempting. In Nathan Barry's classic essay, "The Ladders of Wealth Creation ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8wbv/aHR0cHM6Ly9uYXRoYW5iYXJyeS5jb20vd2VhbHRoLWNyZWF0aW9uLw== )," he places software near the top of the ladder. But...the easier software becomes...the more competition will enter the market. If you build a successful piece of software at [$49/mo], someone else can easily clone it and charge [$39/mo]. To win, you need to continually make the software increasingly valuable and difficult to switch from. That means quickly moving from vibe-coder to software CEO. Otherwise, it's a race to the bottom. ------------------------------------------ Should you ignore these new opportunities? ------------------------------------------ I don't want to talk you out of anything you're excited about. But I do want to talk you out of acting from a place of FOMO. You don't win arbitrage games with FOMO. You win arbitrage games with obsession and intensity. If you have an obsession or intensity toward something, follow it! That's an incredible compass. In fact, that level of conviction is the juice you need to succeed over the long-term. But the worst thing you can do is let FOMO pull you away from something you have a genuine interest in. Here's what I know about you: You didn't start creating to be told what you should be doing. You started because you had something to say. That voice—your actual voice—is still your best competitive advantage. The shortcuts will come and go, but the trust and relationships you build can be enduring. As long as you're showing up and helping your audience move closer to their goals, you're on the right track. If you can leverage new capabilities to help them get there faster and more easily, amazing. But you don't need to play arbitrage games just because you see them. 📬 Share This Essay: https://creatorscience.com/arbitrage?rh_ref=f6213355&utm_source=email ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/z2hghnhe5xxrdpsp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXJiaXRyYWdlP3JoX3JlZj1mNjIxMzM1NSZ1dG1fc291cmNlPWVtYWls ) ⚡️ Quick Share Links: ​ ​ SPONSORED Special Offer: Free 2025 Bookkeeping + 25% off any plan in 2026 ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ) Get Started ( https://creatorscience.co/kick-2-1-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8dsv/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== )​ Last weekend, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that proactively handles research, automates workflows, and maintains institutional memory of all my content. I'll walk you through exactly how I discovered it, my security-first setup approach using a virtual private server, the learning curve (spoiler: it took me until 1:30 AM), and the specific ways I'm using it now. From automated guest research and fitness tracking to content ideation from my 300+ podcast transcripts, this tool is changing how I think about AI assistance. But I'm also wrestling with bigger questions about what this means for content creation, human creativity, and where we draw the line on AI-generated work. → Alex Finn video ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/p8heh9h4roo57wiq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== )​ → Learn about Clawdbot ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/6qheh8hlxee629io/aHR0cHM6Ly9jbGF3ZC5ib3Qv )​ → Setup video from Neil Stephenson ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/25h2hoh3lww0o5c3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01a2tJSk5VR0Zobw== )​ → Setup video from VelvetShark ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/g3hnh5hmgwwoedbr/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TYVdTUFpvUFgzNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8dsv/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/clawdbot-moltbot/ )Keep going, Jay PS: We're starting new masterminds in The Lab soon. If you want to experiment and learn alongside a curated small group and our entire community, it's a great time to join ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh03qp7fohmkzzvqvi2/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/m2h7h5h32zz0owhm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/e0hph7h7moowk6h8/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl4dfv/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/6qheh8hlxee6p9co/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/g3hnh5hmgwwo3dur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/3ohphkh3xgg97rsr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh8hohmkzzv0qa2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/reh8hohmknlk8ms2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Google AdSense ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/08hwh9h2nq6n8gal/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== ) Hello, my friend! I saw this video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/p8heh9h4r8wreriq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== ) about a tool called "Clawd.bot ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkmot5/aHR0cHM6Ly9jbGF3ZC5ib3Qv )" at 8pm on Saturday night. A 24/7 virtual assistant running tasks in the background? Interesting... I found some setup videos, built my confidence, and decided to give it a shot. By 1:30am Sunday, I had my own version of Clawdbot running on its own server. After a (brief) night's sleep, I spent all day Sunday (and then also Monday) developing processes and skills with my Clawdbot. I had a full episode planned for this week—I was going to tell you how I’m thinking about content in 2026. But over the last 48 to 72 hours, I fell so deep into a rabbit hole that I scrapped the whole thing to tell you about this instead. Clawdbot (actually now rebranded to Moltbot due to an Anthropic trademark threat ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/dpheh0hedr9dx6cm/aHR0cHM6Ly94LmNvbS9zdGVpcGV0ZS9zdGF0dXMvMjAxNjA2ODI2NTM5MTM1NDE4MQ== )) is an open-source AI agent that connects to your messaging apps and tools, runs on a server, and acts as an always-on assistant you can just…text. Like texting a very smart friend who never sleeps and has access to your Notion, your calendar, your podcast transcripts—whatever you give it access to. I’m non-technical. I want to be clear about that. I’ve used Terminal before, but I’ve never built applications or set up servers. And yet, something about the videos I watched made this feel more achievable than the hodgepodge of other automation setups that have been popular in the recent past. A lot of people are buying Mac Minis to do this, but that's not at all necessary—especially if you're not planning to do any heavy coding. Instead, I dug out an old 2016 MacBook Pro that’s been sitting on my desk for years, formatted it, and spent the next 24 hours getting this thing running. Here’s what I’ve learned so far—and what I think it means for us as creators. --------------------- The security question --------------------- A lot of people are setting up AI assistants on their personal computers and giving them access to everything. Credentials, email, banking, documents—all of it. I keep coming back to this question: Would you give a brand-new human assistant—someone you just hired with no background check—full access to your personal computer? For me, the answer was no. So I set mine up on a virtual private server (Hetzner ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/e0hph7h7m53mzob8/aHR0cHM6Ly9oZXR6bmVyLmNvbS8= ), $6/month) that’s completely separate from my personal machine. It only has access to what I explicitly give it through APIs; not my login credentials, not my personal files, not my email. Is this extra work? Yes. Was it worth it? Absolutely. --------------------------------- What it actually does (right now) --------------------------------- Let me be honest—the learning curve is real. There's a lot of breaking, fixing, learning, and trying again. The assumption is that we're getting a little better all the time, and this will become more reliable as I get better at using it. I named my assistant Tubey (after our little Creator Science mascot). Here’s what Tubey does for me today: * Every morning, sends me a briefing with my Oura Ring scores and a curated X feed: threads from people I follow in the creator economy and AI, with engagement metrics so I can jump in and reply * Researches upcoming podcast guests and creates structured prep docs in Notion with career timelines, source links, and interview angles * Stores all 300+ of my podcast transcripts and proactively extracts short-form content ideas whenever I publish a new episode * Logs my workouts via voice note—I just say what I did, and it fills in my Google Sheet and adjusts my weekly program * Pulled action items and testimonials from a Zoom chat during our community town hall that I completely missed while leading the call Total cost: my existing $200/month Claude subscription* + $6/month for the server. *It seems like ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/owhkhqhwx5mxemiv/aHR0cHM6Ly94LmNvbS9QaGlsaXBwU3BpZXNzL3N0YXR1cy8yMDE1NzczODI3MjM0NDcyNDEw ) this may technically be against their ToS -------------------------------------------- "Is this better than [other tool/solution]?" -------------------------------------------- Maybe, maybe not! I think a lot of this was possible through other means, but I hadn't really figured it out. Clawdbot, Claude Code, Claude Cowork, N8N, Manus...they're all tools. They're what you make of them. The excitement around Clawdbot may die down in a week. Certainly, more user-friendly tools will become even more user-friendly (it's already happening ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/z2hghnhe5025zqhp/aHR0cHM6Ly94LmNvbS9jbGF1ZGVhaS9zdGF0dXMvMjAxNTg1MTc4MzY1NTE5NDY0MA== )). I don't want you to rush out and do something time-consuming with security implications if you're not interested or comfortable doing so. ---------------------------------------- The question I can’t stop thinking about ---------------------------------------- Here’s where it gets even more complicated for me. Tubey now reads all of my long-form content (essays, transcripts, Kit broadcasts) and drafts short-form ideas based on my writing, in my voice, scored by how interesting it thinks they are. It gives me a pile of short-form content ideas from each one of them that I can just post if I want to. Am I okay with that? Honestly? I’m still on the fence. On one hand, these are my ideas, repurposed from content I already created. If AI gives me more time to read, write long-form, and be present with my family, and the tradeoff is that some of my social posts are AI-assisted drafts of my own thinking… I don’t hate that. On the other hand, if my X feed is just AI-generated short-form content, how do I feel about that? I don’t feel great. The line I’m drawing for now: AI can draft, but I decide. It’s my IP, my voice, my ideas. And I’m always asking myself, "Is this a skill I want to personally get better at?" Because if the answer is yes, outsourcing it to AI makes me worse, not better. I go much deeper on all of this—the full setup, the security approach, the specific tools, and especially how I’m thinking about the role of content in a world where AI can create it for us—in this week’s podcast episode (links below). I’d love to hear how you’re thinking about this. Are you using AI tools like this? Where do you draw the line? ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkm4i5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== )​ "I can be hands off and trust the ads being shown are making me money with Google AdSense" DIY Eule, one of Germany's largest sewing content creators. ​ Google AI takes the guesswork out of ad placement, saving you time and effort so you can focus on what you do best: creating content. Google AdSense gives you a simple set up and makes it the better way for you to earn from your content. -->Get started now and turn your content into revenue. ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkm4i5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== ) Get started now and turn your content into revenue. ( https://creatorscience.co/google-1-27-26 ) ​ NEW EPISODE 🎧 #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/kkhmh6hnz40zp7al/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== )​ Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that proactively handles research, automates workflows, and maintains institutional memory of all my content. I'll walk you through exactly how I discovered it, my security-first setup approach using a virtual private server, the learning curve (spoiler: it took me until 1:30 AM), and the specific ways I'm using it now. From automated guest research and fitness tracking to content ideation from my 300+ podcast transcripts, this tool is changing how I think about AI assistance. But I'm also wrestling with bigger questions about what this means for content creation, human creativity, and where we draw the line on AI-generated work. → Alex Finn video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/p8heh9h4r8wreriq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== )​ → Learn about Clawdbot ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkmot5/aHR0cHM6Ly9jbGF3ZC5ib3Qv )​ → Setup video from Neil Stephenson ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/25h2hoh3lnpl5vt3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01a2tJSk5VR0Zobw== )​ → Setup video from VelvetShark ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/qvh8h7hdeqmex4il/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TYVdTUFpvUFgzNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/kkhmh6hnz40zp7al/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/clawdbot-moltbot/ )Keep going, Jay PS: We're about to do a new round of Mastermind matching in The Lab (Standard/VIP). It's a great time to join us ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/wnhne049tghqm82mz3f7/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )! ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/8ghqhohowk6w49ik/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/vqh3hrhom89m58fg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/l2hehmhlqwmqgqu6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/m2h7h5h32w62rvbm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/dpheh0hedr9d36im/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/e0hph7h7m53mxoc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/owhkhqhwx5mxzmbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/g3hnh5hmgx8rdnfr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/08hwh9h2nz0xg9il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/8ghqhohow9e3q3fk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ) Hello, my friend! The content landscape feels different. As an individual, the capabilities of AI are more and more exciting. Claude Code has been hot for months, and Claude Cowork will soon be the topic de jour as people realize the non-coding tasks this thing can just...do. I'm using Projects in Claude to help me think through different challenges. Each Project has unique instructions and source files to tailor that feedback, including: * Fitness coaching * Career coaching * Content coaching * Research on particular topics And while I'm certainly not a power user compared to the accounts dominating my "For You" feed on X, I can see that my way of learning has forever changed. AI still makes mistakes, and its responses need to be validated. But it's certainly easier to get the information you need from a personalized query than to search for the "best fit" YouTube video and then extrapolate that information to your situation. As an educational creator, this feels a little scary. "How to" instructional content is still useful, but it's far less valuable. It's likely to be more effortful to take general "how to" content and then apply it to my situation than to prompt an LLM about my situation and ask for personalized "how to" content that can be generated in moments. On YouTube, I still get pulled in by videos that create a curiosity gap. But instead of watching the video, I find myself summarizing with Gemini to close that gap (which often satisfies me, and I leave the video). I'm starting to see the value of training a model on your existing content library. Perhaps as a stand-alone product, but certainly an added benefit to a coaching, consulting, or membership product. So, is content dead? Well, no. My screen time hasn't meaningfully declined, and yours probably hasn't either. If left unchecked, I still lose hours to short-form video. I'm reading more books and long-form writing than ever before. I still listen to podcasts. So the prompt I've been trying to keep top of mind is: What type of content am I seeking out and placing a premium on? For me, it's been: * Long-form writing. People connecting the dots between multiple disciplines in new ways that explain the world, our relation to it, and our relation to each other. Lots of books and Substack here. * Effortful art. The type of stuff that combines skill with a ton of effort and patience—where you think, "They spent all that time to do that?" This is my favorite part of my Instagram feed. * Demonstrations. AI can give me a "how to," but I still watch people actually demonstrate their personal approach to things. This is a lot of my YouTube consumption—solo and interview videos with screensharing. Though I find most of these demonstrations I'm watching are related to AI specifically, so this may not persist. * Interviews with people who have unique, verifiable experiences. When I scroll my podcast feed, I'll still listen to interviews from interviewers I trust and guests who have lived interesting lives. Not because I think I'll get anything in particular from that episode, but because I trust that the combination of skilled interviewer + unique background will bring some new insight or perspective for my worldview. * Good hangs. People who make me feel comfortable, at ease, and confident. Trust in the creator plays a bigger role than ever before. The more thoughtful I am about where I direct my attention, the more I'm asking myself whether I trust this creator to be a good steward of it. The landscape is changing so quickly. As a creator, I feel less confident or qualified to teach anything right now—experimentation has never been more important. In our community Town Hall this week, I encouraged our members to simply share more of their experiments—no matter how big or small. The pace of change is simply too fast, and the best way creators like us can support one another is by sharing our experiments (successes and failures) as quickly as possible. As we all face the headwinds of AI in education, we can support one another by finding new ways to create value. As for my work, I'll be embodying the role of "teacher" less in this season. Right now, I feel like I'm back to being a student of the current landscape. A friend on a parallel journey. I'll pass along what I'm learning, and hope to have some breakthroughs! As you do the same, my inbox is always open to learning from you. How are you feeling in this season? What challenges are you experiencing? Hit reply—I'd love to hear from you. PS: We're starting new masterminds in The Lab soon. If you want to experiment and learn alongside a curated small group and our entire community, it's a great time to join ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/wnhne049tghqmg94qla7/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). ​ SPONSORED Special Offer: Free 2025 Bookkeeping + 25% off any plan in 2026 ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ) Get Started ( https://creatorscience.co/kick-1-25-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #290: Behind The Scenes: My End of Year Retro ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/48hvhehmwgz9mofx/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yZXRyby1kZWNlbWJlci0yMDI1Lw== )​ Every month inside The Lab, I do what I call a monthly retro (short for retrospective). The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward. So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward, and my goals for next month. This episode is my December 2025 retro, originally shared in The Lab, and now available for anyone to listen. It was recorded after I wrote my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/wnh2hghqmg94x9u7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), so it contains a lot of perspective on the year as a whole. -->Add to your queue ↗ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/48hvhehmwgz9mofx/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yZXRyby1kZWNlbWJlci0yMDI1Lw== ) Add to your queue ↗ ( https://podcast.creatorscience.com/retro-december-2025/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/vqh3hrhomg24e3tg/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/l2hehmhlqr546zc6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/m2h7h5h32ek9mnfm/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/dpheh0hed5zk8qcm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/e0hph7h7m49eq0c8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/7qh7h8h9dzv8w9hz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/p8heh9h4rxkdg8iq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/wnh2hghqmg9489t7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/kkhmh6hnz9qvnwcl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/qvh8h7hde65pdmil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ) ​ Hello, my friend! Every January, I have two business traditions I've grown to love: * My Annual Review * Reclassifying excess tax savings into usable funds The Annual Review lets me take a high-level view of the business's performance last year across all our revenue lines (e.g., memberships, affiliates, digital products, sponsorships, etc.). I can see where things are trending from the year before, where to lean in, and where to course correct. For example, this year's review showed me: * Digital products are down. I let my eye off the ball. * Affiliate revenue was way up. This is one of my favorite ways to generate revenue, so I can lean in further in 2026. Reclassifying tax savings is exciting, too. I follow a slightly simplified Profit First approach where for every dollar that comes into the business, I immediately move it into one of four buckets: * Profit (5%) * Owners Comp (45%) * Operating Expenses (25%) * Tax (25%) Saving 25% of income for taxes has proven to be high, but I like to be conservative. In January, I speak with my accountant, she gives me an estimate of my remaining tax liability for the previous year, and I reclassify excess tax savings into Profit (50%) and Owners Comp (50%). After a few years, this has become a nice little safety net and savings I can use to invest in special projects—I call it "The Bank of Creator Science." Most business owners don't do this—because they don't have the data. I have the data because I invest in monthly bookkeeping, so by year-end, tax time is easy. ------------------------------------- The Easiest Path To Clean Bookkeeping ------------------------------------- Bookkeeping probably isn't the top of your list of priorities. But it's something that I've been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngo70s8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. Kick's founder also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. Still trying to catch up on your 2025 books? You’re not alone. For most creators, bookkeeping slips behind while you focus on making content and growing revenue—until it suddenly becomes urgent at tax time. ​ This might help… ---------------------------------------- Kick's Offer for Creator Science Readers ---------------------------------------- I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this not only gives YOU their best price but also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngo70s8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ) Get Started ( https://creatorscience.co/kick-dedicated-1-20-26 )Cheers, Jay PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/9qhzhnhd42mrd5t9/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/3ohphkh3xdlg3kfr/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/48hvhehmw2e8moax/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/8ghqhohow5vnq3sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/dpheh0hed7gn8qsm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngoq0f8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/owhkhqhwx8vdgvav/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/g3hnh5hmgz5wrlfr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/kkhmh2unz2vzq2tk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Google ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/58hvh8ug3o238zt7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== ) Hello, my friend! For the last three months, I've ignored the same item on my to do list: "2026 Calendar for The Lab" It's a super simple task: There are a few tentpole experiences that I know we'll be delivering in the community this year, and I should put them on the calendar so we can plan for them. ...but I resisted. And resisted. It felt like this formalization of my creativity. Plans are constraining! I just want to be punk rock! It became this mountain in my mind of this GIANT THING that I really had to put aside some time in order to accomplish. It's January now, and this week I had some time that I "put aside." No more excuses. And guess what? It took me maybe 30 minutes to complete. I laid out dates for: * Our Annual Town Hall (this Friday) * Quarterly mastermind matching * Our bi-annual Lab Reports * Our next Offline event (June 8-9) * New member welcome calls * Our (first-ever) Christmas party Here's why that's even more impactful than it seems at first glance: Each of these tentpoles is a marketable event. Now that I have a date for the experience, I can plan dates for specific marketing campaigns to leverage the excitement of those experiences, too. As I shared last week ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/l2heh6ulqv7q7mhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ), in an evergreen membership, moments of genuine urgency are rare and useful. In 30 minutes, I created clear timelines for the most important aspects of growing and sustaining our membership. None of these periods will "sneak up" on me (as they did last year), and I can make the experiences better and attract more people to them. No more wondering, "When should I start..." No more scheduling conflicts (because these are locked into the calendar). Now, I just need to deliver. So let me ask you... * What are the most important moments/deliverables of your year? * Are they on the calendar? * Have you planned how you'll promote them? If not, it may be the most useful 30-minute activity you do this week. PS: As I shared, our Town Hall is this Friday! We do this once per year. In it, we share what we added to the membership in 2025, our ideas for 2026, and ask the community for ideas and feedback to further improve. Shortly after the Town Hall, we'll begin our next round of curated mastermind matching. So, if you've been on the fence, this is a great time to join ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh8d3n9a2u9dp5d5ru9/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )! ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/dphehmuedwndnpfl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== )​ “With Google AdSense, I can customize the placement, amount, and layout of ads on my site.” DIY Eule, one of Germany's largest sewing content creators. ​ Google AdSense gives you full control to customize exactly where you want ads—and where you don't. Use the powerful controls to designate ad-free zones, ensuring a positive user experience. -->Take control now ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/dphehmuedwndnpfl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== ) Take control now ( https://creatorscience.co/google-1-18-26 ) ​ IN CASE YOU MISSED IT ⏮️ Experiment: Cohort to Membership Sales If you run a membership, you spend a lot ot time thinking about how to attract more members. There are three well-known methods, including: * Scarcity: Limiting the number of people who can join * Urgency: A looming deadline that necessitates a decision to join now or wait until a future opportunity * Status: Being a member builds self-esteem, or esteem in the eyes of others I've tried all three. In the first two years of The Lab, we had a 200-member cap. It was really effective in driving signups, because those spots filled up fast. But that cap proved to be too small—we wanted to increase geographic and topic density, meaning we want more creators within driving distance of one another and more creators focusing on Instagram, podcasting, or selling physical products. So, we removed the member cap and instead implemented an invitation-only approach. Now, you must be vouched for by another member or apply for membership. This was fundamentally to ensure that we created a consistent experience—the Standard and VIP tiers of The Lab were intended for professional creators who already had traction. This way, we ensured the conversation was relevant and useful to all members. But it also elevated the meaning of being a member, adding esteem. But what about urgency? Given that the membership is evergreen (i.e., people can be invited at any time), why would someone join today rather than tomorrow, next week, next month, or next year? This is the biggest challenge for evergreen memberships. What is the mechanism for getting people to join now? When you have an open-and-closed-door launch cycle, there's clear urgency. If you don't join now, you will have to wait until the next opening. But, if you don't want to do launches, what are other ways to create genuine urgency for fence-sitters? I recently ran an experiment to test one. -->Read the full Experiment ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/l2heh6ulqv7q7mhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ) Read the full Experiment ( https://creatorscience.com/experiment-cohort-to-membership-sales/ ) ​ NEW EPISODE ▶️ Why Paul Millerd REFUSED a $200K Book Deal (And Self-Published Instead) ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/e0hph0u7mwomodt7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj00YmlTSWRWcmxxbw== )​ Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful. So in this episode, we talk about that decision, the dark side of traditional publishing, the book deal Paul WOULD have taken, and when traditional publishing actually makes sense. → Get The New Hardcover Pathless Path ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh7h2u9dp5d5et9/aHR0cDovL3BhdGhsZXNzcGF0aC5jb20vaGFyZGNvdmVy )​ ​⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/owhkhwuwxldxdzuq/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9wYXVsLW1pbGxlcmQ= )​ Paul's Website ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/z2hgh7ue5rx5v9az/aHR0cHM6Ly9wbWlsbGVyZC5jb20v ) / Twitter ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/p8hehqu4r5or03sr/aHR0cHM6Ly94LmNvbS9wX21pbGxlcmQ_bGFuZz1lbg== )​ -->Watch now ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/e0hph0u7mwomodt7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj00YmlTSWRWcmxxbw== ) Watch now ( https://www.youtube.com/watch?v=4biSIdVrlqo )​or listen in your podcast player ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/x0hph3uekd0k6phg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9wYXVsLW1pbGxlcmQv )​ Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/25h2h9u3l0wlzoh8/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/qvh8h8ude2pe58sg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/g3hnhwumgowg53s3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/9qhzhdud43r4mdbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/3ohphdu3x9gxl4tp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/n2hohquv2502prb0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/wnh2h6uqmv6mpmil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh7h2u9dp5d2eu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

* * * ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/wnh2h6uq8dvd73il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Sponsor Games ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/reh8h9umnpvpd5t6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) Hello, my friend! If you run a membership, you spend a lot ot time thinking about how to attract more members. There are three well-known methods, including: * Scarcity: Limiting the number of people who can join * Urgency: A looming deadline that necessitates a decision to join now or wait until a future opportunity * Status: Being a member builds self-esteem, or esteem in the eyes of others I've tried all three. In the first two years of The Lab ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hm047rb3uexmdmo2sg/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ), we had a 200-member cap. It was really effective in driving signups, because those spots filled up fast. But that cap proved to be too small—we wanted to increase geographic and topic density, meaning we want more creators within driving distance of one another and more creators focusing on Instagram, podcasting, or selling physical products. So, we removed the member cap and instead implemented an invitation-only approach. Now, you must be vouched for by another member or apply for membership. This was fundamentally to ensure that we created a consistent experience—the Standard and VIP tiers of The Lab were intended for professional creators who already had traction. This way, we ensured the conversation was relevant and useful to all members. But it also elevated the meaning of being a member, adding esteem. But what about urgency? Given that the membership is evergreen (i.e., people can be invited at any time), why would someone join today rather than tomorrow, next week, next month, or next year? This is the biggest challenge for evergreen memberships. What is the mechanism for getting people to join now? When you have an open-and-closed-door launch cycle, there's clear urgency. If you don't join now, you will have to wait until the next opening. But, if you don't want to do launches, what are other ways to create genuine urgency for fence-sitters? I ran an experiment, which resulted in 29 new members and $31,325 in revenue. -->Read the full experiment (4 min) ↗ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/z2hgh7ue0zrznxaz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ) Read the full experiment (4 min) ↗ ( https://creatorscience.com/experiment-cohort-to-membership-sales/ ) ​ IF YOU'RE FOCUSED ON SPONSORSHIP... Wait, an event that MAKES you money? ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== )​ My friend Justin Moore (who's personally generated $5M+ in brand partnerships) is hosting Sponsor Games ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) in San Antonio, TX, from March 15-18. This is NOT your typical conference. Sponsor Games is a 3-day, in-person coaching experience where you'll: ✅ Master the 8 steps of landing consistent, well-paying sponsorships through interactive GAMES ✅ Get real-time coaching from Justin and his team of sponsorship experts ✅ Network with other serious creators (capped at 65 attendees) ✅ Compete in the "Sponsor Tank" for a $5,000 cash prize + brand deal prizes ✅ Eat ridiculously good food (3 FULL meals are included) Basically, you’re going to leave with a clear game plan for landing your next 4 or 5-figure deal (and potentially secure one AT the event). It's super innovative, hands-on, and everyone who went last year raved about it. Creator Science readers save $400 using promo code JAY400! -->Get your ticket here ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) Get your ticket here ( https://creatorscience.co/sponsorgames-1-11-26 ) ​ IN CASE YOU MISSED IT ⏮️ My 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= )​ I just published my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), which includes: * The business financials * Highlights * Lowlights * Lessons Learned ...for both the business and life outside the business. It was hard to write! The story I've had in my head all year was that 2025 was a failure. That *I* was a failure. I neglected my health this year, overcommitted myself several times, and the result was a pretty constant unkind inner monologue. Thankfully, I spend hours each month performing a Retrospective where I look at: * My Goals * What Went Well * Concerns * Changes I'm Committing To ...and I do that for both the business and my personal life. I take this Retro, record a 30-minute video for The Lab, and then move forward. For this Year In Review, I reviewed those 12 Retros and identified highlights, lowlights, patterns, and lessons to be learned. Turns out that this "2025 was a failure" idea is a brutal, inaccurate, and unfair assessment of what I will likely look back on as a pivotal year in the business. A year where: * I got serious about writing a book * The Lab continued to grow * Our daughter began walking and talking We laid a lot of important groundwork this year. This isn't a short read, so there's no pressure or expectation from me. I hope this reflection is not a highlight reel (or a lowlight reel), but a useful accounting of what I experienced and—more importantly—learned from it, so I can help you skip over the painful bits. -->Read my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ) Read my 2025 Year In Review ( https://creatorscience.com/year-in-review-2025/ ) ​ NEW EPISODE 🎧 #288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/6qhehoul0464zmt9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXIv )​ A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers. In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his social media presence that he built during this daily Instagram posting challenge. In this conversation, you'll hear Yoni's approach to Instagram, what worked for him, why he ultimately says he wouldn't do it again, and why he believes his ex-audience of 20,000 may be more valuable. ​⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/kkhmh2un4p2prxtk/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXI= )​ Yoni's Website ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/58hvh8uglwowq4h7/aHR0cHM6Ly95b25pc21vbHlhci5jb20v ) / Instagram ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/25h2h9u3nx0x6xa8/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL3lvbmltYW4ubXA0 ) / Twitter ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/g3hnhwumx2o297a3/aHR0cHM6Ly94LmNvbS95b25pc21vbHlhcg== ) / Brainrot App ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/9qhzhdudn838wqiz/aHR0cHM6Ly90aGVicmFpbnJvdGFwcC5jb20v ) / YouTube ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/3ohphdu3v898m2ip/aHR0cHM6Ly95b3V0dWJlLmNvbS9AeW9uaW1hbi5tcDQ= ) / TikTok ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/n2hohquve454qgb0/aHR0cHM6Ly90aWt0b2suY29tL0B5b25pbWFuLm1wNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/6qhehoul0464zmt9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXIv ) Listen now ↗ ( https://podcast.creatorscience.com/yoni-smolyar/ )Keep going, Jay PS: All Signature Product Bootcamp recordings have been uploaded and are now available to members of The Lab ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hm047rb3uexmdmo2sg/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It's a great time to join! 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* * * ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/vqh3hmuo8085q3uw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! I just published my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/reh8h9umndn8o2u6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), which includes: * The business financials * Highlights * Lowlights * Lessons Learned ...for both the business and life outside the business. It was hard to write! The story I've had in my head all year was that 2025 was a failure. That *I* was a failure. I neglected my health this year, overcommitted myself several times, and the result was a pretty constant unkind inner monologue. Thankfully, I spend hours each month performing a Retrospective where I look at: * My Goals * What Went Well * Concerns * Changes I'm Committing To ...and I do that for both the business and my personal life. I take this Retro, record a 30-minute video for The Lab, and then move forward. For this Year In Review, I reviewed those 12 Retros and identified highlights, lowlights, patterns, and lessons to be learned. Turns out that this "2025 was a failure" idea is a brutal, inaccurate, and unfair assessment of what I will likely look back on as a pivotal year in the business. A year where: * I got serious about writing a book * The Lab continued to grow * Our daughter began walking and talking We laid a lot of important groundwork this year. This isn't a short read, so there's no pressure or expectation from me. I hope this reflection is not a highlight reel (or a lowlight reel), but a useful accounting of what I experienced and—more importantly—learned from it, so I can help you skip over the painful bits. -->Read my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/reh8h9umndn8o2u6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ) Read my 2025 Year In Review ( https://creatorscience.com/year-in-review-2025/ )Keep going, Jay PS: All Signature Product Bootcamp recordings have been uploaded and are now available to members of The Lab ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/l2hn4vkmt6ulw2wgdnig/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It's a great time to join! 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* * * ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/3ohphdu3v2v66xtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! A few years ago, my accountant recommended I begin filing as an S-Corp and open a Solo 401(k). I didn't really know what that was, so she explained... Basically, my business revenues had reached a point where it made sense for me to file my taxes as an S-Corp instead of an LLC (more than $150,000 per year). This didn't require any structural changes; it's literally just a box on the same tax forms to elect to file as an S-Corp (even though my business was an LLC). But, by doing so, I actually saved on taxes and was able to put more of my earnings into a retirement account (that Solo 401(k) she was talking about). Around that same time, I saw a Tweet from Ankur Nagpal (the former founder of Teachable) about starting a new company to provide Solo 401(k)s. In his view, they were the most tax-advantaged retirement accounts in America, allowing tax deductions of up to $70,000 per year. And while there are some strict eligibility criteria, I met them! It turns out, most creators meet the criteria for opening a Solo 401(k). Not only that, but if your spouse works in the business (like mine), we can both have Solo 401(k)s, effectively doubling our potential tax deduction. There were a few hoops to jump through. This strategy required me to start receiving a W-2 salary from the company. We set up Gusto ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/owhkhwuw565336hq/aHR0cDovL2NyZWF0b3JzY2llbmNlLmNvL2d1c3Rv ), and I now run payroll twice per month. I'll be honest—I still don't understand all of this tax stuff. That's why I employ a great CPA (shoutout Kristine ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/p8hehqu4828kk5hr/aHR0cHM6Ly93d3cuYXZhbnR0YXh3b3Jrcy5jb20v )) to help me set this stuff up. But the result is that my wife and I both have meaningful retirement accounts that grow month over month. Every month that the business doesn't implode is another big contribution towards our future. This is the boring-but-important stuff I don't see anyone talking about in the creator space. When you're employed full-time, you probably have a retirement plan through your employer—creators like us should have that too! I've been using Carry ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/x0hph3uexpx88lig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jYXJyeQ== ) (Ankur's company) for three years now—and it's been a game-changer for my peace of mind knowing that this little internet business isn't just supporting me today, but it's setting my family up for retirement too. Because I was such a happy Carry customer, I became an investor in and affiliate for Carry too. So I receive compensation for any referral I make to Carry (as well as my own personal interest in the company's success). But I only promote and invest in companies I use personally and truly believe in. Financial education is important, and I just don't see it in the creator space. So I just published a new video talking with Ankur about it. He'll help you understand: * If you are eligible * The benefits of a Solo 401(k) * The timelines you need to know That last part is important—if you want to implement this tax strategy for your own 2025 tax filing, you need to open an account and make your contribution election before December 31. That sounds intense, but it's very doable. You can contribute less than your initial election (just not more). So if you're worried you can't get a perfect figure from your CPA before the deadline, keep that nuance in mind. As Ankur says in our conversation, it's better to overestimate than underestimate your election. You can watch or listen to my full conversation with Ankur below. He also shared a free guide to help you pay less in taxes (regardless of whether you use a Solo 401(k) or not). → Here's Ankur's free tax guide to understand this stuff ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/6qhehoul050vv2f9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby90YXgtZ3VpZGUtZW1haWwtMTItMTktMjU= )​ → Learn more about Carry here ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/x0hph3uexpx88lig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jYXJyeQ== ) (affiliate) I'm grateful for figuring this out when I did. But this is not financial advice! You should speak with your own accountant and/or financial advisor to determine whether you are eligible and whether this makes sense for you. ​ WATCH NOW ▶️ How Creators And Solopreneurs Can LEGALLY Pay Less Taxes ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/58hvh8uglnlppma7/aHR0cHM6Ly95b3V0dS5iZS9Pak0yWDdwZmZxQQ== )​ In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s, which he calls the most powerful tax account in America. So he built a new company called Carry that helps you legally keep more of what you earn and invest it the way you want. -->Watch now ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/58hvh8uglnlppma7/aHR0cHM6Ly95b3V0dS5iZS9Pak0yWDdwZmZxQQ== ) Watch now ( https://youtu.be/OjM2X7pffqA )​or listen in your podcast player ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/qvh8h8udq4qggofg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9hbmt1ci1uYWdwYWwv )​ Cheers, Jay ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/08hwhgu2q9q006hp/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/l2heh6ulwnw55dhg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/dphehmuerorzz3il/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/7qh7h2u9363vkku9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/owhkhwuw5653k6sq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/p8hehqu4828k35cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/kkhmh2un454gd8sk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. 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* * * ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/l2heh6u3787gz5fg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! Thanks for subscribing! My name is Jay, and I'm the writer behind Creator Science. More than 60,000 people read this newsletter every Sunday to become smarter, more successful creators. I've been a professional creator for 7 years. Creator Science generates ~$850,000/yr with two full-time employees (me and my wife). We're lean and effective. We generate a lot more revenue than the typical creator, and I want to help you do the same. I strive to be honest, direct, and up-to-date in my teaching. The online business space changes quickly, so we need to change with it. With seven years of published content, I know it can be challenging to know WHERE to start. So, I recently spent weeks painstakingly categorizing and organizing my entire catalog of long-form content. You can now binge through my best content related to: * Business Strategy * Content Strategy * Audience Building * Monetization * Mindset * Process & Operations * Finances * Team Building I even categorized by publishing platforms (LinkedIn, email, YouTube, etc.) and revenue models (courses, memberships, sponsorship, etc.). You can explore ALL those greatest hits essays in the Rabbit Hole: -->Go down the Rabbit Hole ↗ ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/l2heh6u3787gv5sg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYmluZ2U= ) Go down the Rabbit Hole ↗ ( https://creatorscience.com/binge ) Here's a (slightly) shorter list of my most popular free resources to get you started (a lot of people bookmark this email): * ​Full list of gear I use ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/m2h7h6u8zdzr0gul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby90b29sYm94 ) (and recommend) * ​Product Inspiration Swipe File ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/dphehmu0nln3wocl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9yZXZlbnVl )​ ​ ------ Essays ------ * ​How to become a professional creator – the PARTS model ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/e0hph0u0o8oxweh7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vcGFydHMv )​ * ​How to find your niche (and why the typical advice is bad) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/7qh7h2uo5r5gppu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbmljaGUv )​ * ​Association: The Secret to Organic Growth ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/owhkhwurd2dzl7iq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXNzb2NpYXRpb24v )​ * ​The Pendulum: How to Get Ahead of Trends ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/z2hgh7u3xqxgrdfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vcGVuZHVsdW0v )​ * ​Designing Your Content Strategy ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzonov59br/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vY29udGVudC1zdHJhdGVneS8= )​ * ​Indifference is the enemy ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uw050gdwcg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vaW5kaWZmZXJlbmNlLw== )​ ---------------- Podcast Episodes ---------------- * ​#2: James Clear ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/6qhehou7emeq6lc9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9qYW1lcy1jbGVhci8_cmVmPWNyZWF0b3JzY2llbmNlLmNvbQ== ) – Habits, research, and how to create A+ work from a New York Times best-selling author * ​#41: Tim Urban ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/kkhmh2ulvkv726tk/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS90aW0tdXJiYW4vP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – Why the author of Wait But Why focuses on quality over consistency * ​#199: Katelyn Bourgoin ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/58hvh8um2r2eo7u7/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9rYXRlbHluLWJvdXJnb2luP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – How to write great social content (and lessons learned from her recent launch) * ​#109: Justin Welsh ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/25h2h9u2wkw50nc8/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9qdXN0aW4td2Vsc2gvP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – How a LinkedIn legend expanded into Twitter and Email * ​#93: Codie Sanchez ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uw0qr7zgfg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jb2RpZS1zYW5jaGV6Lw== ) – Growing a newsletter by dominating social media (in just over 2 years)! * ​#188: Richard van der Blom ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/qvh8h8urp9px2eug/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yaWNoYXJkLXZhbi1kZXItYmxvbS8= ) – How the man behind the LinkedIn Algorithm Report uses LinkedIn. * ​#191: Breaking down my $60,723 product launch ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/g3hnhwu3w4wvori3/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jcmVhdG9yaHEtcmVjYXAv )​ -------------- YouTube Videos -------------- * ​How I earned $300K as a creator in 2022 ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/9qhzhdupror73whz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_cmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ2PUhmWl85WTlwVUdv )​ * ​Meet The Godfather of YouTube Strategy (Paddy Galloway Interview) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/3ohphdu7gegw9gfp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MSZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ2PVVIaFRLd2NsSENz )​ * ​Meet the Secret Scriptwriter Getting YouTubers Millions of Views ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/n2hohqu30z0d5pc0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9NSZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTFzJnY9UzZVcThjbmlDMVk= )​ * ​Write Better YouTube Titles In 54 Minutes (Jake Thomas | Creator Hooks) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/48hvh7ur848oqdsq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MyZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTVzJnY9dUxOV2xPaEVIcG8= )​ * ​Meet the Ex-YouTube Employee Changing YouTube Education (Jon Youshaei) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh2h6uw6e6zveal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9NCZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTEwMDNzJnY9OEF5dkFVbC02Qnc= )​ * ​How She Made a 750,000 View Video (with less than 1K subs) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/reh8h9u0zgz8v6b6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MTkmbGlzdD1QTHNGODdFMDBnM0RJSWFxRV9iLVFOVm90U3JXeFdZUlBGJnBwPWdBUUJpQVFCJnJlZj1jcmVhdG9yc2NpZW5jZS5jb20mdD0xODM2cyZ2PUZWWlFyN0pyOFYw )​ ---------------- Premium Products ---------------- Lastly, if you want to get results ASAP, you may want to consider one of my highest-rated products: * ​CreatorHQ ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh7od7rc6uw6e6zvlhl/aHR0cHM6Ly9jcmVhdG9yaHEuY28= ) – the operating system that makes running your creator business much simpler. * ​Newsletter Masterclass ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/8ghqh3ulnmn4p8al/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL25ld3NsZXR0ZXI= ) – 6 years of lessons from writing an email newsletter in one 90-minute session. * ​Build A Beloved Membership ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/08hldwv7hgudr3r8w8tp/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL2JlbG92ZWQtbWVtYmVyc2hpcA== ) – my blueprint for earning recurring revenue with a membership people truly love. While I have you, could I ask you a quick question? What's going on in your world that led you to subscribe to this newsletter? Just hit reply and let me know. Cheers, Jay ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/e0hph0u0o8ox2es7/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzexmr44br/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uwm3oke9ug/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/z2hgh7u3xqxg8dhz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh2h6uq5le54ohl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzonovl9cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! 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