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( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/vqh3hrhoro05r5ig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) ​ Hello, my friend! Our daughter was born in the summer of 2024, and our business has effectively had no full-time employees since. 😅 For just about every year of the business up through 2024, the business was growing and improving. New products, higher revenues, and feeling like everything we did just got better and better. But for the last couple of years, that progress has slowed. When our daughter was born, we planned for about three months of family leave. I didn't take any calls or do much other than write during that time, and Mallory became the primary caretaker. We had decided to handle childcare at home ourselves, which meant our hands were full! But parenting brought a new meaning to our lives that we've absolutely loved. Eventually, I ran out of pre-produced content, planned guest workshops, and the business needed my attention. Then, our "new normal" started to show signs of strain. I hadn't made enough structural change to the business to allow for a future in which I had a MAJOR new time commitment each and every day (not to mention the quality of my working time in the early months on poor sleep)! The refrigerator hum of anxiety I often feel as an entrepreneur got a little louder. Think of your personal capacity as an empty box. The bigger your team, the more boxes you have. Everything you commit to as part of your business has to fit inside those boxes. Making content, taking calls, doing interviews, serving clients, building products...it all goes into someone's box. The Creator Science box was pretty full before our daughter was born. We were already working full workdays 5-6 days per week. But we had our baby, my box got a lot smaller (Mallory's, of course, did too). Mallory and I are the only full-time employees, which effectively means that since our daughter was born, the business has had no full-time employees! But I didn't eliminate commitments, hire new team members, or even spread MY commitments into other team members' boxes...I just let things start spilling out of mine. And now, 21 months later, that's still the current state of things! We did hire a part-time nanny (15 hours/week) in January of this year (huge help), but I've still been working suboptimal, unsustainable hours. I've been too stubborn to reduce the scope of our business and too nervous to hire new team members. All of this brings me to our latest personal news...in the fall, Mallory and I are expecting a son! We couldn't be happier about this. But that excitement comes with an undercurrent of slight panic: we only have six months to prepare for a two-baby household. We need to prepare the nursery, childcare, and, of course, how the business operates in that future too. This time, I want to learn from my mistakes. So it's time to get serious about delegating. I shared our pregnancy news in The Lab ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/qvh8h7hdpdwxpecl/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) first, which led to a message from Michael Bungay Stanier (the best-selling author of The Coaching Habit ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/g3hnh5hmwm9vwrsr/aHR0cHM6Ly9hbXpuLnRvLzR0bDJxZFo= )). He said: "Jay - your delegation issue is probably “hard change” not “easy change." More tactics won’t help. You already know the tactics. I can take you through a process that might help. It will uncover the “foot on the brake” even if you’re pumping the accelerator. And we could record it and consider it for your pod. Pod or not, happy to do this with you." I took Michael up on his offer. Over the course of an hour, he helped me identify some blockers and reframe a lot of things. Notably, the tension causing me to put one foot on the brake while I was trying to put the other on the gas. He described it this way: Often, when we want to make some sort of hard change, we don't recognize that the blocker is our unwillingness to change some part of the status quo. Something about the status quo is serving us in a way we may not even understand. I've also heard it said before that change happens when the status quo becomes more painful than your fears of the future. In my case, he helped me to see that I am afraid of giving over access and control to anyone else. I feel safe when I hold on to that certainty and familiarity. But that means I have two competing priorities: * I want to work ON the business, not IN the business * I refuse to provide the control and autonomy necessary to let someone ELSE do the IN the business work How could I possibly get out of this work if I refuse to let someone else take it over? Of course I feel tension there! So we designed a few small experiments (really speaking my language). It's not about burning the boats and committing to a full-time salary to force change (though maybe that works for some people). Instead, I just need to start "breaking up the ice" of my current patterns. Instead of doing that in-the-business task as I always have, I give it to my assistant. Instead of imagining I need to work through the partnership details, I hand that off to my assistant too. I thought I needed to flip a switch and let go of everything I was holding onto. To just dump the contents of my box into someone else's. But Michael was inviting me to start by just loosening my grip and transferring one thing at a time. As that grip gets lighter and lighter, letting go will become easier. It's working. Instead of immediately putting new commitments into my own box, I ask myself whether the team could take it on. My grip has loosened, and my delegation muscle strengthened. If you feel that refrigerator hum too, if you've been pumping the gas while keeping one foot on the brake, ask yourself, "What am I unwilling to give up?" That's the hard change. And it starts smaller than you think. *** If you want to hear more about this, the whole conversation was recorded and published on the podcast. You can listen to the whole thing, which was revealing, vulnerable, and should be helpful to you too. ​ NEW EPISODE 🎧 #302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/3ohphkh3g3mwggtr/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw )​ Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session to help me get unblocked from my delegation issues. This is one of the most honest, vulnerable conversations I've had on this show. Michael walked me through the Immunity to Change framework, where we uncovered that I'm getting more out of the status quo than I realize. There are commitments I have to the way things are right now that I haven't even named. We named them and then we ideated some small experiments to test whether the things I'm most afraid of would actually come true. * ​The Coaching Habit (10th Anniversary Edition) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/g3hnh5hmwm9vwrsr/aHR0cHM6Ly9hbXpuLnRvLzR0bDJxZFo= )​ * ​MBS Works (Michael Bungay Stanier) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/n2hohvhv0vqd0pu6/aHR0cHM6Ly93d3cubWJzLndvcmtzLw== )​ * ​Box of Crayons ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/48hvhehm8mlo8dux/aHR0cHM6Ly9ib3hvZmNyYXlvbnMuY29tLw== )​ * ​Immunity to Change (Kegan & Lahey) ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/wnh2hghq6q7z6ec7/aHR0cHM6Ly9hbXpuLnRvLzNPU0Nudks= )​ ​Full transcript and show notes ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/reh8hohmzmd8z6f2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9taWNoYWVsLWJ1bmdheS1zdGFuaWVyLTI= )​ -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/3ohphkh3g3mwggtr/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTkRKbU9UVmxOR010TTJObU15MHhNV1l4TFdFd1pEQXRPRE16TVRBMVlURTVZVEEw ) Listen now ↗ ( https://pod.link/creator/episode/NDJmOTVlNGMtM2NmMy0xMWYxLWEwZDAtODMzMTA1YTE5YTA0 ) ​ RECOMMENDED ✅ Your Mailchimp bill is about to change—here's what to do about it ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/08hwh9h2r2e8rpbl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3N3aXRjaC1mcm9tLW1haWxjaGltcC1qYXljbG91c2U= )​ I switched from MailChimp to Kit (formerly ConvertKit) in August 2020...and I wish I'd done it sooner. If YOU are currently using Mailchimp and you’ve been thinking about switching, now is a good time! Mailchimp is raising prices soon. Kit is offering 25% off annual plans for new customers, plus a migration team to help you move over. You’re not starting over, they literally move your setup for you. For lists under 10K, that’s subscribers, tags, and segments. For lists 10K and up, the full Concierge experience covers forms, automations, sequences, and templates too. What you switch to Kit, you get: * One list, subscriber-based pricing. No paying twice for the same person. * Visual Automations with unlimited steps and branches * Built-in commerce with low transaction fees * Kit’s Creator Network—grow your list through creator-to-creator referrals * 99.8% delivery rate Offer ends April 30. -->Learn more and save 25% switching to Kit ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/08hwh9h2r2e8rpbl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3N3aXRjaC1mcm9tLW1haWxjaGltcC1qYXljbG91c2U= ) Learn more and save 25% switching to Kit ( https://partners.kit.com/switch-from-mailchimp-jayclouse )Disclosure: I'm an investor and affiliate for Kit. All of that came AFTER I was a happy customer—this email was sent from Kit! Keep going, Jay ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/m2h7h5h3z35rpgtm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/dpheh0hene63gohm/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/e0hph7h7o7vxgeh8/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/7qh7h8h959lg7paz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/owhkhqhwdw9zv7uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/z2hghnhexe6gvdtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/x0hph6he0e2g6ws5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honpl2pbmhz9nrgm2clhng5m3/kkhmh6hnvnw70qul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/owhkhqhwdl778lbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vd2h5LXBlb3BsZS1hcmVudC1idXlpbmc= ) ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/z2hghnhexr88d8ip/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/p8heh9h4o5ll77sq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= ) ​ We're putting new Masterminds together in The Lab soon! This only happens a couple of times per year. I literally look through each member's information, priorities, and time constraints and match them into a group that works for them. We last did this in January, bringing together 10 groups of 5-8 members, and all of those groups met consistently—it was a massive success. And it's included at no extra charge in Standard or VIP membership in The Lab! If you could use a professional peer group of other creators to learn from, be pushed by, and feel part of something, this is a great time to join us. → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/08hk0zdva9h2rwkkk5il/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/wnh2hghq6v3332c7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! I've noticed a recent pattern among my customers (and my customers' customers). A lot of creators are reporting that sales of their existing products have felt "slow" to start the year. I've felt it in my own digital products—at this point, my courses and CreatorHQ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/48hn63nraehm8qnnn4ix/aHR0cHM6Ly9jcmVhdG9yaHEuY28= ) are almost exclusively sold through various sequences and automations, but sales on those products have slowed down for me too. There's a certain panic that comes with seeing any number in a spreadsheet that you care about trend the wrong direction. It's easy to extrapolate and begin to catastrophize. Is this it? Is it all going to zero? When I follow that path of thinking, it's like my whole body clenches and my field of vision narrows. I move into resource-protection mode, thinking about how to protect myself and the business from further deterioration. My instinct is to cut costs and free up operating capital rather than invest in the team or in projects for future growth. It's a defensive posture. Sort of a "shelter in place" way of operating the business, simply trying to maintain my current footing. But this doesn't work. It might buy a little more time, but time to do what? If I've cut costs, I'm not investing in new projects or growth. The hope, I suppose, is that it buys enough time for the world to return to the way it was before the down months. How likely is that to actually happen? It's been a weird year. The economic vibes feel much more negative than what economic performance reflects (great podcast on this ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/08hwh9h2rwkkklcl/aHR0cHM6Ly9wb2QubGluay8xNTk0NDcxMDIzL2VwaXNvZGUvTkRBeFpHWXpaalF0TW1Zd05pMHhNV1l4TFdKbVpqWXROV1l3WWpNMk9UVTBOMkZt )). Even as the market hit new highs this week, people can't seem to shake a feeling of uncertainty about the future—and that's putting people into the defensive posture I was just describing. So what do you do about it? ------------------------------ Different World, Different You ------------------------------ As the old adage goes, "Every system is perfectly designed to get the result that it gets." Your business is a system, but it's connected to the world around it. Even if your business hasn't changed, the world has. Therefore, your results have likely changed. If you're unhappy with those results, you need to adapt your system to this new world! How do you know what you need to change about your business to stem the tide and start getting things on the right track again? It's time to experiment. -------------------------------- Fight Uncertainty With Certainty -------------------------------- My hypothesis is that, in a more uncertain world, customers' tolerance for product uncertainty has declined. There's always a risk with making a purchase—the customer typically pays up front (taking on all the risk) and then waits for the outcome or solution they paid for. There's a spectrum here. Products feel less risky when I'm buying a pair of sneakers at a cash register, more risky when I'm buying an informational product dependent on my ability to learn, engage, and put that information into practice. Everything feels riskier when we distrust the world around us. So trust in YOU as the creator has never been more important. I've steeped myself in the research on trust at this point, and here's the simplest way to think about it: when you're asking someone to act (or transact), you're asking them to take a risk. In return, you're promising an outcome they'll like. If we trust your promise enough to act, we'll then assess whether you keep it. If yes, trust in you increases (a little). If no, trust in you decreases (a lot). This partially explains why we earn so much trust from our audiences—we make a LOT of promises. Not giant promises, but micro-promises: I publish a newsletter every Sunday. I publish a podcast every Tuesday. If someone had been following me since I started this in 2017, that's about 650 promises made and kept. That doesn't even include every piece of social content that starts with a hook (which is also a micro promise about what you'll get from consuming that piece). Your products also make promises, but the stakes are higher (we tend to value the cost of something in cash more than the cost of our attention). Higher stakes mean a higher threshold of trust required to act. The sweet spot is a promise that is: * Clear—We understand what you're promising. * Compelling—We want what you're promising. * Honest—You're being truthful about what you're promising. * Accurate—You're not overstating what you're promising. Our culture has overindexed on clear and compelling promises at the expense of honest and accurate promises (think: clickbait titles). Promises that aren't clear or compelling won't convince anyone to act. What exactly are you promising me? Why should I care? Promises that aren't honest or accurate will erode the trust we have in you. Is that REALLY what you'll give me? You didn't deliver on that promise. Making More Clear Promises -------------------------- If you suspect that people aren't quite grasping what you're offering, you need to make your language more concrete. Most solutions tend to focus on health, wealth, relationships, or happiness—which one are you addressing? How specifically can you speak to it? "Double your income" is a more clear promise than "grow your income." And "lose 10 lbs in 60 days" is more clear than "lose weight." Specificity brings clarity. Making More Compelling Promises ------------------------------- If people get it but don't seem to care, your promise isn't very compelling. What makes your solution better than the status quo? What makes it better than competitors? Find their itch and promise to scratch it. You want to make the biggest promise you can while still being honest and accurate. Making More Honest Promises --------------------------- This is usually an integrity thing more than anything else. You don't want to lie or mislead (that includes deliberate omission). If people are drawing the wrong conclusions, you're at least partially at fault. When in doubt, look at your own track record. Look at your customer success stories. What's the biggest-but-still-honest version of what you're promising to deliver, based on past results? Making More Accurate Promises ----------------------------- We've always been told to underpromise and overdeliver. But marketing is powerful magic, and overpromising is a great way to get people to act. There's just one problem: it's short-sighted. An overstated promise may get the sale, but it burns the relationship in the process. If you want long-term relationships with your customers (and anyone who speaks to your customers) then you should care about the accuracy of your promises. *** At the end of the day, your promises become more clear, compelling, honest, and accurate when attached to evidence. Using case studies and cataloging customer success stories makes your promises feel less risky and the outcomes more certain. I've long admired the way Jeremy Enns showcases his client results ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/8ghqhohonpxxx7hk/aHR0cHM6Ly9wb2RjYXN0bWFya2V0aW5nYWNhZGVteS5jb20vY2xpZW50LXJlc3VsdHMv ). Offering a money-back guarantee is a great way to bolster your honesty and make your promises more compelling. You're shifting the risk from the customer to YOU. But what if the outcome still depends on effort and input by the customer? How can you guarantee results then? I'm seeing more and more creators who used to be totally hands-off in selling courses return to a more hands-on approach, moving from do-it-yourself to done-with-you or done-for-you. If being involved makes success more likely, then your promises will be stronger. And, in cases where customers get direct access and support from YOU, they're likely to ascribe a higher value (and pay a higher price). When your customers' budgets and fields of vision get tighter, you can't just sit back and hope things turn around. Instead of taking a defensive, hope-for-the-best stance, you need to go on the offensive. Change your approach, your messaging, your positioning, even the way you deliver value to your customers. Invest in exploring new options or finding people (team members or mentors) who can help. Reduce the uncertainty in your offers and deliver on your promises. Scratch your customers bigger itches. Find the parts of your offer that are closer to a must-have than a nice-to-have. Focus, experiment, and iterate until your system begins to reflect the results you were looking for. Business is survival of the fittest. When the environment around you changes, you have to evolve to survive. 📬 Share This Essay: https://creatorscience.com/why-people-arent-buying?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/vqh3hrhor3ddd6ug/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vd2h5LXBlb3BsZS1hcmVudC1idXlpbmc_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How Does A $10M Education Business ACTUALLY Work? ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/m2h7h5h3z077nkhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= )​ Want to see behind the scenes of a $10M online course business? Olly Richards has written a 118-page case study about how he did it. -->Download the 118-page case study for free ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/m2h7h5h3z077nkhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTQtMTktMjY= ) Download the 118-page case study for free ( https://creatorscience.co/olly-4-19-26 ) ​ NEW EPISODE 🎧 #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/dpheh0henwmm74am/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWVdKbE1qY3laR1V0TXpjMk5DMHhNV1l4TFdJelpqa3RaR1kzWVdWallUaGpOVE5t )​ Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/e0hph7h7ow22nlh8/aHR0cHM6Ly9hbXpuLnRvLzR0SzU5TzY= ), and the framework that explains why knowing what to do is never enough. We go deep on: * The Motivation Triangle (behavior + benefit + belief) * The difference between limiting and liberating beliefs, and * Why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/dpheh0henwmm74am/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWVdKbE1qY3laR1V0TXpjMk5DMHhNV1l4TFdJelpqa3RaR1kzWVdWallUaGpOVE5t ) Listen now ↗ ( https://pod.link/creator/episode/YWJlMjcyZGUtMzc2NC0xMWYxLWIzZjktZGY3YWVjYThjNTNm ) ​ RECOMMENDED ✅ 30 Days of Email Growth Advice—for Free! ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== )​ My friend Chenell spent over 2,000 hours studying newsletters last year alone. She has hundreds of hours of call transcripts, hundreds of DMs, and spent a lot of time behind the scenes of newsletter growth for different brands and creators. Starting tomorrow (Monday, April 20) she's sharing what she's learned via ​30 Days of Growth ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ): Proven ideas you can use to grow and optimize your newsletter. These tips include: * How Justin Welsh added 17,500 more opens per email * The personalized welcome sequence that DOUBLED digital product sales for Katelyn Bourgoin * The strategy that took one newsletter from 17 signups/day to 125/day (consistently)​ * ...and 27 more incredible ideas you can use to grow and optimize your newsletter. It's free! Highly recommend. -->Get 30 Days of Growth ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/7qh7h8h95pmm48fz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Get 30 Days of Growth ( https://growthinreverse.com/30-days-of-growth/ )Keep going, Jay ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/x0hph6he0dll7nt5/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/6qheh8hle6dd27io/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/kkhmh6hnv2339nhl/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/58hvh7hg2ozz9ku6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/25h2hoh3w0eeodi3/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/qvh8h7hdp2006qil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/9qhzhnhdr3ll20t9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/d0umkmg765a0honv2m8amhz983vzvhlhng5m3/48hvhehm8qnnrzux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/p8heh9h46eoe90hq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) ​ We're putting new Masterminds together in The Lab soon! We last did this in January, bringing together 10 groups of 5-8 members, and all of those groups met consistently—it was a massive success. This only happens a couple of times per year. I literally look through each member's information, priorities, and time constraints and match them into a group that works for them. And it's included at no extra charge in Standard or VIP membership in The Lab! If you could use a professional peer group of other creators to learn from, be pushed by, and feel part of something, this is a great time to join us. → Learn more about The Lab ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/e0hx653mt7h7vzozkqf8/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) or Apply Now ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/m2h7h5h35xzxoebm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXBwbHk= )​ Hello, my friend! One of my biggest regrets as a creator is that I didn't take discovery platforms—namely Instagram—seriously sooner. I quickly recognized the long-term value of relationship platforms like email, podcasting, and private communities, but I discounted social media too much. And as time passed, I felt like I'd missed the boat on Instagram. I was so busy kicking myself for not taking advantage sooner that I started to rule it out. Maya Angelou famously once said: "You cannot use up creativity. The more you use, the more you have." This is typically highlighted in the positive case—the more creative you are, the more creative you become. But the metaphor also works in the inverse: like a muscle, if you don't use your creativity, it atrophies. If too much time passes, getting back into the swing of things feels daunting. I've experienced seasons of creative atrophy. And when you tiptoe your way back in, only to see abysmal and disappointing analytics staring back at you, it can make things feel even harder. But social media algorithms today, as much as I dislike the way they've disconnected creators from their followers, have really leveled the playing field. Instagram wants to find and elevate high-performing content from any account, regardless of size. When you post something new (Reels in particular), it will get in front of new audiences. You can even force that to happen by uploading videos as Trial Reels. At the authors' retreat ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 ) I attended last week, every other creator there had taken Instagram in particular MUCH more seriously than I have, and it's a major point of leverage for them. One creator there told me that their Stories are viewed by 200,000 people on a bad day. Instagram holds a unique position in the marketplace. Its userbase is huge, and it seems to be extremely representative of the population (as opposed to, say, X, which feels very homogeneous). The combination of Posts for new discovery, Stories for engaging your biggest fans, and DMs for conversation and sharing is really unique. Add to that the capabilities of ManyChat ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/e0hph7h7vzozkms8/aHR0cDovL2NyZWF0b3JzY2llbmNlLmNvL21hbnljaGF0 ), and Instagram has quietly become one of the best ways to build an audience in email, too. I see lots of examples of writers succeeding there with text-based posts and carousels, and I see people growing quickly when they make it a priority. So I'm doubling down on Instagram. It was awkward at first, but I'm starting to find my stride. There's an inflection point in the development of a habit where doing the thing flips from being daunting to exciting; from uncomfy to fun. I think I've reached that point! What started as awkward, painful, and embarrassing feels doable, painless, and hopeful. And now that I'm flexing that creative muscle, my creative muscles as a whole feel a lot stronger. I'm publishing an interview with Riley Brown soon, and he said something that really stuck with me: "The cool thing about the algorithm now...people don't realize that if your videos suck, no one will see. Like—literally—no one will see it." I hadn't thought of it this way. In the past, when a video underperformed my expectations, my inner critic said, "WOW. That video bombed! And everyone SAW that it bombed! And they think less of you because of it!" But that's not true. The fact that it bombed means that virtually no one saw it. And the few who were captured in the views probably just passed right by it! Already my inner critic has shifted to, "Ope. OK, that didn't work." That seems like a small shift, but realizing that no one saw or cares about a bad video means I can create and share something new—quickly—because it won't make that bad video perform any worse! I feel unblocked! I'm no longer self-conscious about posting there. I'm not afraid of failure. I'm not ashamed of my cringe yap videos. I feel like if I just keep chipping away at it, success will be inevitable. And that feeling of inevitability has accompanied any major period of growth in my creator journey. ​Follow along with me here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/7qh7h8h9le5e0qcz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== )! ​ ​ RECOMMENDATION The Email Platform I Use And Trust ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= )​ My newsletter started on MailChimp in 2017. It was OK, but it started to feel really limiting. In 2020, I moved over to Kit ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ). And, I'm not kidding you, the moment I created my account, I began kicking myself for not making the switch sooner. Six years and nearly 70,000 subscribers later, Kit is the foundation of my business. The editor is actually enjoyable to write in. The automations are insanely powerful—I have sequences generating sales while I sleep that I built myself, no developer needed. Tagging and segmentation changed how I think about my audience entirely. And at every stage of growth, Kit has enabled me to do anything and everything I want with email. Kit isn't the cheapest option on the market—it's one of my biggest monthly expenses. Even so, I feel like I'm getting a steal for the value it provides me. I invested in the company through the Creator Science Syndicate because I believe in it that much. And the good news: they have a generous free plan! If you're serious about building a creator business, you need an email platform you can grow into, not out of. -->Try Kit for free ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/owhkhqhw9ede49cv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ) Try Kit for free ( https://creatorscience.co/kit ) ​ NEW EPISODE 🎧 #300: I Spent Three Days With A Dozen New York Times Bestselling Authors ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 )​ I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir Eyal, Sahil Bloom, Tori Dunlap, and more. Over three days, I took pages of notes. This episode breaks down tactical takeaways (newsletter tours, AI consciousness filters, tiny offers), memorable quotes from the authors, insights on event structure that could inform our Boise event, and my honest reflection on authorship and team building. There was zero gatekeeping—everyone was incredibly generous with what they knew. People are LOVING this episode. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/dpheh0he6xnxqrcm/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJZMFlqWmlaalF0TXpJMlpDMHhNV1l4TFdKbVpHTXRZMll6T1RBMFpEY3pNR1V4 ) Listen now ↗ ( https://pod.link/creator/episode/M2Y0YjZiZjQtMzI2ZC0xMWYxLWJmZGMtY2YzOTA0ZDczMGUx )Keep going, Jay ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/kkhmh6hnwpvp8xhl/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/7qh7h8h9le5e0qcz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/58hvh7hgxw2w54h6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/25h2hoh39xwx7xu3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/qvh8h7hdw3p38xil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/g3hnh5hm92w237hr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/3ohphkh3m8g872cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9r20dnalhv76507xhnhx584d/48hvhehml383mgbx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/g3hnh5hm95plodhr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/9qhzhnhdwm9636u9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= ) Hello, my friend! I spent the first half of this week in Franklin, Tennessee. Kit ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/e0hph7h7vg4le6f8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raXQ= ) and Authors Equity ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/7qh7h8h9l7z68lfz/aHR0cHM6Ly9hdXRob3JzZXF1aXR5LmNvbS8= ) organized a small mastermind, and I was (somehow) on the guest list. When I got the invitation a few weeks ago, I was PUMPED. "Are you kidding me? Heck yeah I'll be there!" I said. A couple of weeks later, I received the full list of attendees. It was stacked—I counted ten New York Times bestsellers (and several others that will be soon). As the date came closer, I became anxious. Yes, I'm working on a book of my own, but I'm still early in the process. Virtually everyone coming had already published books—many of them several—and sold hundreds of thousands if not millions of copies. What am I even doing on this list? I talked to my wife about it. She assured me that I was invited for a reason. I talked to my editor about it. She assured me that I was invited for a reason. On the seven hour drive to Franklin, I talked to friends and even my mom about it. They assured me that I was invited for a reason. There were several times in the days leading up to the event that I thought about bailing. The idea of talking to these people about my little book idea felt both daunting and...embarrassing? "Oh, me? No, I don't have a book. But I have an IDEA for a book..." I began inventing believable excuses about why I couldn't make the event—after all, "No one would even miss me," I thought. But I stuck it out. Even worse than the fear of going was the fear of always wondering, "What if I had?" I checked in to the hotel and was suddenly face-to-face with people I've admired for years. They were no longer in my feed or in my earbuds—they were right across the table from me, eating whatever Buttermilk Vichyssoise is, sharing in my obsession with The Traitors, and telling me about the time they took over the Taco Bell test kitchen for their anniversary. And do you know what no one said to me? Anything along the lines of, "What are you doing here?" or "Who do you think you are?" No, they were all incredibly kind, curious, and insightful. My anxiety (mostly) subsided within hours and the experience was utterly and completely positive. The old cliche is true: It's great to be the dumbest person in the room. *** I took some improv classes a few years ago. One of the games that made a huge impression on me involved the whole class (about 20 of us) standing in a circle with our eyes closed. The goal of the game was simple: As a group, we had to count from 1 to 20. There was just one rule: If two people speak at the same time, you start over. We tried it out. "One." "TWO." "Th—three." ... "One." "T—Two." ... After a few rounds of trying and failing to even get into double digits, our teacher stepped in to share a word of wisdom. "There are actually two jobs in this game, and they are equally important," He said. "Those jobs are 1.) speaking and 2.) not speaking." The next turn immediately featured longer stretches of time between numbers. We weren't racing to be the first to speak; in fact, we realized that we could win as a group even if some individuals didn't say a number at all. Even when we weren't speaking, we were fulfilling an important job: The job of not speaking. We made it to 20 without a single error. At the mastermind, I thought of that game. With nearly 20 of us in attendance, most of our jobs most of the time was actually not speaking. It was listening, giving space, holding up the mirror, and letting others with relevant experience share more at any given time. I spoke up when I was with someone 1-on-1, and when I had something useful to share with the group, especially related to memberships. As a result, I left with a lot of new ideas, a ton of great feedback, and many new friends. *** I'm still unpacking and processing everything I learned in Franklin. I'm transcribing my notebook and putting together a special episode of the podcast ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/owhkhqhw9vo6ndsv/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9y ) to share with you this week breaking down what I'm taking away from the experience. It was truly an inspiring kick in the pants seeing how some of these uber-successful authors and creators operated. I hope that someday in the near future, I feel more at home in a room like that. And even if I do, I hope I keep finding my way into rooms where I don't. I'll accept the invitation—and I hope you do too! ​ Speaking of the power of small groups, we've kicked off our month of revenue experiments in The Lab! And it's not too late to participate. My goal is to capture dozens of experiments in The Lab that members can all learn from and try in the future. If you want a little accountability and fun, join us! I'm supporting all membership tiers with this experiment. → Click here to join us ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/58h8q02oa7hgx87n0ri6/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ ​ SPONSORED Thumbnails: Now Available On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5w9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5w9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC00LTQtMjY= ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-4-4-26 ) ​ NEW EPISODE 🎧 #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/kkhmh6hnwqm5eoil/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTVRnMk9UTmhOR010TW1NMVlpMHhNV1l4TFRneE9Ua3ROek15TTJRNE4yRmtZV1Uw )​ Eric Zimmer launched The One You Feed ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/58hvh7hgx87n0wc6/aHR0cHM6Ly9wb2QubGluay83OTI1NTU4ODU= ) podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining. Twelve years, 850+ episodes, and 500 million downloads later, he released his first book—How a Little Becomes a Lot ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/25h2hoh39zd8g5c3/aHR0cHM6Ly9hbXpuLnRvLzR0M2FzclI= )—a title that is, in every way, the story of his life. In this conversation, we talk about how incremental progress actually works, why you can't see it happening in real time, and why that's actually fine. We also go deep on the business reality of podcasting in 2026—the early mover advantage is gone, ad CPMs are harder to sustain, and Eric is actively pivoting from reaching many people loosely to serving fewer people more deeply. Then we spend a lot of time in the weeds of the book publishing process: the six-month proposal, the 18 months of writing in half-day increments, the uncomfortable dance between your vision and what an agent and publisher think will sell, and the emotional work of promotion—watching who shows up and who doesn't, and applying his own frameworks to keep from spiraling. This one got personal. I'm in month 11 of my own book proposal, and Eric helped me see the other side of a process that has genuinely been shaking my confidence. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/kkhmh6hnwqm5eoil/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTVRnMk9UTmhOR010TW1NMVlpMHhNV1l4TFRneE9Ua3ROek15TTJRNE4yRmtZV1Uw ) Listen now ↗ ( https://pod.link/creator/episode/MTg2OTNhNGMtMmM1Yi0xMWYxLTgxOTktNzMyM2Q4N2FkYWU0 )Keep going, Jay PS: I'll share more about that mastermind on the podcast this week! If you don't already subscribe, add it to your player ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/owhkhqhw9vo6ndsv/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9y ) so you don't miss it. ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/3ohphkh3mlz29rhr/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/n2hohvhvqprx55f6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/48hvhehmlegpqntx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/wnh2hghq7pgkvoc7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/reh8hohmdrx3vqs2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/08hwh9h2e5z9wdal/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/vqh3hrho07gv3etg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/mvupep26znh5hqz90rxhmhr2vp3reb3hwd9zq/6qheh8hlrgo5d9co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/08hwh9h2eqwexpcl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/8ghqhohodkpd38tk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 ) Hello, my friend! This week, I'm issuing you a challenge. To lean more into the science side of Creator Science, I'm declaring April a month for revenue experiments. If the year has started off strong for you, great! Let's turn up the dial. If the year has started off a little slower financially, then maybe this is exactly what you need to turn it around. It's super simple: * Pick ONE revenue stream in your business (digital products, memberships, sponsorship, affiliates, speaking, etc.—anything is on the table) * Design ONE experiment to try to increase that revenue stream * Run that experiment in April I'll help you ideate a little bit. For revenue, there are two levers to pull: * Traffic to your offer * Conversion on your offer What would you rather attack: increasing traffic/consideration for your offer or conversion on the traffic you're already getting? Of course, you want to improve both—but keep it simple and pick ONE experiment! Let's talk about a few ideas for each... ------------------------- Ideas To Increase Traffic ------------------------- * Mention your offer more in your content (pick a number of mentions) * Run a specific sales or marketing campaign for your offer * 1:1 outreach to potential leads for your offer * Posting more in general * Buying an ad in a relevant newsletter ---------------------------- Ideas To Increase Conversion ---------------------------- * Updating your sales page* A clearer promise in your headline * Adding more case studies/testimonials * A money-back guarantee * Answering objections on-page or in FAQs * Improving your targeting (with 1:1 outreach) * Adding a bonus for customers * Running a short-term discount (not my favorite option) *** Don't overthink it! The simplest approach is often the best, and it doesn't get much simpler than talking about your offer more or doing direct outreach. Hit reply and let me know what YOUR experiment will be! I can’t wait to hear your results. ​ By the way, we're doing this as a community in The Lab, too! My goal is to capture dozens of experiments in The Lab that members can all learn from and try in the future. If you want a little accountability and fun, join us! I'm supporting all membership tiers with this experiment. → Click here to join us ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/reh03qp7fohmdnvd7rh2/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ ​ SPONSORED Thumbnails: Now Available On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/48hvhehmlkql9dux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/48hvhehmlkql9dux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTI5LTI2 ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-3-29-26 ) ​ NEW EPISODE 🎧 #298: 9 Things I'm Doing Differently in My Business ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/wnh2hghq78v74eb7/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTnpBeFl6WmlNell0TWpnM01DMHhNV1l4TFdGak9EVXRNVGRqT0dNd05tRmpPV0Zo )​ As we near the end of Q1, I've been reflecting on where the creator economy is heading and where I want to take Creator Science. In this episode, I walk you through 9 priorities on my mind right now—some tactical, some strategic, some still just ideas. From returning to the 1,000 True Fans model and posting more educational content about trust, to building internal AI tools for Creator Science, redesigning member onboarding, and taking November and December completely off. If you're thinking about where to focus your energy in the back half of 2026, I think there's something here for you. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/wnh2hghq78v74eb7/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTnpBeFl6WmlNell0TWpnM01DMHhNV1l4TFdGak9EVXRNVGRqT0dNd05tRmpPV0Zo ) Listen now ↗ ( https://pod.link/creator/episode/NzAxYzZiMzYtMjg3MC0xMWYxLWFjODUtMTdjOGMwNmFjOWFh )Keep going, Jay ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/vqh3hrho083045cg/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/l2hehmhl2wv2v5s6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/m2h7h5h35w050gam/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/dpheh0he6rw6wocm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/e0hph7h7v5wvwea8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/7qh7h8h9l3plppaz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/z2hghnhe60r6rdhp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/92ulxl96qwbnh6wel3es9hzdg07zwiwh90nd8/x0hph6he2xd272a5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/g3hnh5hm9z4ompsr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWktYmxpbmQtc3BvdHM= ) ↗ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/9qhzhnhdw2o3dnt9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/3ohphkh3mde93xtr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= ) Hello, my friend! It's been almost two full months since I implemented OpenClaw ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/e0hph7h7vn8w79i8/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ). I use my AI (I named it Tubey) every day for a variety of use cases, including: * Podcast research * Book research * Sending a daily briefing * Creating workout plans * Providing essay feedback * Cataloging questions from calls * Building internal software, including a Membership CRM, KPI Dashboard, and Fitness Dashboard ​ POV: You're inside my Mission Control I even set the Action Button on my iPhone to open up my chat with Tubey. It knows a lot about me. From the conversations I have with it and from the transcripts of my podcasts, my essays, and the calls my Fathom recorder joins. Two weeks ago, I asked it to create a dossier of what it knows about me, including: * Strengths * Weaknesses * Greatest Assets & Unique Qualities * Patterns of Behavior I May Be Blind To * Recommendations For Actions It was pretty blunt! One item in particular that really stood out to me: Gives better advice than he takes. This is the big one. He spots the right move for other people quickly—he's done it in masterminds, in interviews, in his content. But applying the same clarity to his own decisions? Harder. He knows what to do. He often doesn't do it for himself. Wooooooof. But also, true. I'm writing this newsletter to you two weeks after it initially wrote this dossier. Before sitting down to write, I sent Tubey a message: I'm about to write an essay about the dossier you created about me (areas where I can improve, what I should do). Please revisit that dossier and reaffirm what you said, add any details you think are useful, or change your thoughts. My goal is to grow Creator Science while also creating more space for family + writing. Tubey's response? What I'd reaffirm without hesitation: ​ The central observation—you give better advice than you take—is still the truest thing in there. And honestly, the fact that you're writing an essay about a dossier that calls this out is kind of a perfect example. You're processing it intellectually (writing about it) rather than just... doing the thing. That's not a dig. It's the pattern. OK, point taken. So what advice have I given/what do I know to be true that I'm not acting on? There are three gaps between insight and action that I haven't closed: --------------------------- 1. Narrow my platform focus --------------------------- As time goes on, every platform becomes more competitive. There are more creators, creators are using better tools, and AI has made content generation instant. Throw in the emphasis of "For You" recommendations, and viewer attention is increasingly directed to a small number of the most engaging posts. The rewards are enormous (posts can go mega-viral), but past post performance doesn't really impact future post performance. We used to chase virality because virality → followers → better baseline content performance. But that's no longer true. Everything you publish on social media essentially starts on equal footing with anyone else, and your followers will see content from people they don't follow just as readily as they'll see it from you. But because the rewards are so high, competition continues to grow. The bar gets higher and higher. It's a knife fight for attention, and you're competing against people who approach content like this ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/7qh7h8h9l4rp9kuz/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0RWZHBtRHNqUDVOLw== ). Let me be clear: You can compete on any platform you want. If you become a student of that platform and put in the work to get the reps, you can win big. But it's increasingly impractical to try and win on all platforms (and especially across mediums). Short-form vertical video is still portable across most platforms, and a winning video on TikTok, Reels, or YouTube will likely succeed on the others, too. But there's a big difference between: * Short-form vertical video * Long-form solo videos * Long-form interview videos * Short-form solo audio episodes * Long-form solo audio episodes * Long-form audio interviews * Long-form writing * Short-form writing I would argue that those are eight distinct capabilities, each with its own evolving culture, trends, style, and viewer expectations. Every minute you put into getting better at one is at the cost of another. ...and yet, here I am, trying to do all of them. My own results are middling, at best. It's possible for you to show up everywhere, but you need a lot of help. In a 2024 keynote at Craft + Commerce, Codie Sanchez said she had spent $2.9 million on content in 2024. If you don't have the team in place or the resources to hire them, the best move is to focus on fewer formats and dedicate yourself to getting as good at them as you can. ----------------------------- 2. Delegate more, review less ----------------------------- That brings me to my second personal gap... my ongoing, long-standing, never-ending, obvious delegation problem. I do think I get a little better at this all the time (I now lovingly refer to my wife as my Head of Instagram, and my team helps repurpose my essays into visual carousels). But...there's a long way to go—especially if I want to continue trying to show up in non-writing mediums like YouTube. A secondary challenge in my delegation is my insistence on reviewing work from my team before publishing. I'm too involved. I have a great apprentice named Laura helping me with carousels and short-form video clips, but I sometimes spin her in circles. I've been on the other side of that—and when your work ceases to feel like your work, it's demoralizing. I only hire people I believe in. My job should be to set the standard and then trust them to meet the standard. Instead of reviewing before publishing, we should review after publishing to learn from data (rather than my personal design opinions). We'll publish more, she'll feel more ownership, I'll save more time, and we'll end up with more data to make better decisions. ------------------------ 3. Reposition my promise ------------------------ I love the Creator Science brand. I really think we nailed it. And there's a parallel universe somewhere where I've learned to hire and have a team publishing platform-specific content, e.g.: * On Instagram, Creator Science covers Instagram * On YouTube, Creator Science covers YouTube * On LinkedIn, Creator Science covers LinkedIn The brand is flexible enough to cover all platforms and all mediums, but our team is too small to manage that. As a result, each week I have to decide which subset of creators I'm personally creating for. It's been great for building a cross-platform audience, but we never get to the real granular level of depth (and certainly not that depth on every platform every week). There's way more demand for education than we can actually deliver. I've accepted that I'm not nearly as good at teaching the attention game as a lot of the other meta, creators-for-creators out there. That's a function of my own interests—I just can't get myself excited about that game. Other meta creators are better at getting attention. I think I'm better at keeping it. But I do think I stand out as someone who really understands and prioritizes audience trust, often at my own short-term detriment. After I finish this essay, I'm literally going to respond to several sponsorship inquiries with a kind, "Sorry, but no thank you," because I want to endorse every partner we align with. That means I either already have first-hand experience with them or I'm willing to invest the time to vet them, and that's a tight filter. The idea of trust doesn't explicitly live inside the Creator Science brand right now—I've always said something along the lines of, "Helping you make a living as a professional creator." There's a good reason to position more explicitly with trust. *** All this to say, Tubey is right. If I were looking at myself in the mirror as my own client, these are obvious points I'd advocate for. Ultimately, I need to create more space for my family, writing, and The Lab ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And to that end, I'm going to revisit my content calendar and commitments to see what I can better resource or set aside. For example, I was traveling this week and didn't produce a new episode of the podcast for Tuesday yet. Old Jay's instinct is to script and record a solo episode this weekend to meet that ongoing deadline, but that directly conflicts with spending more time with my family or working on my book. New Jay is going to look at this and say the cost isn't worth the benefit. I'll either a.) Republish a popular past episode or b.) Record a shorter, voice-note style episode on Monday. But I'm doubling down on my commitment to writing. Which means YOU can continue to expect to hear from me (at least) every Sunday. Thanks for reading. 📬 Share This Essay: https://creatorscience.com/ai-blind-spots?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/z2hghnhe6dqre7tp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWktYmxpbmQtc3BvdHM_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hph6he275dels5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= )​ Traffic declining? Sales slowing? FREE 100-page report from Olly Richards reveals why course sales are collapsing & how to return to profit. -->Download the free report here ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hph6he275dels5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMjItMjY= ) Download the free report here ( https://creatorscience.co/olly-3-22-26 ) ​ NEW EPISODE 🎧 #297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/6qheh8hlr2m6l2fo/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT1RVM09USmlPV0V0TWpFME9TMHhNV1l4TFdJNU9URXRaRE5pT1dJM05ESTJPRE5o )​ ​Joy Sullivan ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/kkhmh6hnw9k2n8tl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9qb3lzdWxsaXZhbnBvZXQv ) is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle. She's a former Lab member, and in 2024, she published her first book, Instructions for Traveling West, with Dial Press, an imprint of Penguin Random House. What makes her path genuinely unusual: she grew her Instagram predominantly through writing, not video, and she's proof that you can build a real creative business around poetry, which almost nobody does. In this conversation, we get into the tension between craft and platform—her two mantras ("be a poet, not a preacher" and "my vulnerability is not social currency"), her exact Instagram carousel workflow using Canva and ManyChat, why she deliberately walked away from $60K/year in Substack revenue to protect her second book, her controversial take on growing slowly, and what she'd do differently with her first published collection. Plus my own honest reflection on the creative reset I've been living through since my daughter was born. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/6qheh8hlr2m6l2fo/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvT1RVM09USmlPV0V0TWpFME9TMHhNV1l4TFdJNU9URXRaRE5pT1dJM05ESTJPRE5o ) Listen now ↗ ( https://pod.link/creator/episode/OTU3OTJiOWEtMjE0OS0xMWYxLWI5OTEtZDNiOWI3NDI2ODNh ) ​ SHEEEESH 👀🔥 New sales page just dropped ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ I've been working with my talented partners for months to develop a new sales page for The Lab ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it's finally done! This page perfectly encapsulates the vibe, legitimacy, brand, and fun we have in the community. Andrew Ellis ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/58hvh7hgx9rogmc6/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ) developed the trailer you'll see at the top of the page, Martin Cris ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/25h2hoh39ok033h3/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) designed the page, and Hollie Arnett ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/qvh8h7hdw692doil/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ) developed the brand as a whole. All three are members of The Lab and incredible creatives who helped really bring this to life. This page is a perfect example of something I took pride in making. Check it out! Learn more about the community. If it speaks to you, join Basic or apply for Standard and VIP. In a world where public information is abundant, the edge now comes from the experiments you run yourself and the experiments of others that you can learn from. The Lab is the most important professional and personal community in my life. We'd love to have you! -->See the glorious new page ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) See the glorious new page ( https://join.creatorscience.com )PS: Martin is hosting a workshop next month inside The Lab about designing high-converting landing pages. Join the community ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/x0hm047rb6he275depf5/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ), and we'll see you there! Keep going, Jay ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/n2hohvhvqoz5vmh6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/48hvhehml24qmlux/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/wnh2hghq7oevq6t7/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/reh8hohmd5gvmrf2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/08hwh9h2e73w26sl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/8ghqhohod5mpomtk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/l2hehmhl2k8vldh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/68unonmk2wt8h5rrnklbohp0rndpru9h7pdxv/kkhmh6hnw9k2m8il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/z2hghnhe646wmrtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2hhcmVkLWV4cGVyaWVuY2Vz ) ↗ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/p8heh9h4636xpltq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/x0hph6he2r2347s5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 ) Hello, my friend! I'm going to share something embarrassing: I'm a sucker for trashy reality TV. Reality competitions...dating shows...my wife and I love them all: * Alone * Survivor * Traitors * Beast Games * American Idol * The Bachelor(ette) * The cornucopia of Netflix dating shows (Age of Attraction is fun) We got really into this genre during the 2020 pandemic when we just needed something to look forward to, talk about, and enjoy. But do you know what I like most about these shows? The group chats that accompany them. Survivor's 50th season started a couple of weeks ago, and I'm in four different group chats dedicated to it. We watch it live—together—from all over the globe and talk about it in real time. The same was true of fantasy football. Every Sunday, multiple group chats absolutely light up during the entire slate of games while we talk about what we saw on NFL Redzone and what our players were doing. Believe it or not, even Survivor and The Bachelor(ette) have dedicated fantasy-football-style websites that you can compete with friends. IT'S THE BEST. The products themselves (the shows) are great, but it's all about the shared experience that I'm having with others at the same time. I want to talk to people, but it doesn't always need to be such a capital Big Deal. It makes me feel human, connected, and a part of something when we have a built-in shared experience to talk about. And even outside my immediate group chats, knowing that millions of people are having a parallel experience with these shows makes me feel like I'm part of something. I'm thinking about this a lot right now in the age of AI. The world feels very uncertain right now, not solely due to AI, but largely so. I was speaking with a course creator recently who shared the (negative) impact AI is having on course sales. Their target audience is now facing economic uncertainty and isn't investing in education to the same extent they once did. And I'm hearing this from a lot of course creators. That's a scary thing for people who have built their business on courses! But I think this is a reality you should be prepared for—education is changing. It won't go to zero, but it will (and in some cases is already) have a big impact. There are several options (live learning, memberships, AI-assisted education, templates), but I'm particularly bullish on memberships. And a big reason why is this opportunity to tap into the value of shared experiences. There are actually two types of experiences I want to highlight: * Shared Experiences—When multiple people are experiencing the same thing at the same time and communicating about it. * Parallel Experiences—When multiple people are experiencing the same thing at the same time in isolation. When I'm watching Survivor live with my wife, we're having a shared experience. When I'm watching Survivor live with millions of anonymous people I don't communicate with, we're having a parallel experience. It's exciting when I meet someone who's had a parallel experience, and then we can share it afterward. Have you ever discovered that you attended the same concert as someone else but didn't know it? That moment of recognition is electric. Memberships are perfect for creating shared experiences. In June, we're hosting another two-day, Offline event for The Lab ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/reh8hohmd2dx6lu2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj04Xy1HczlMdVVzaw== ) ahead of Kit's Craft + Commerce conference. That's a purpose-built, shared experience we're creating for our existing community. But there's another angle for memberships: giving people a way to turn their parallel experiences into shared experiences. Think about my fantasy football group chat: those games are already happening, people in that group chat already plan to watch them, but now we have people to talk to—in real time—about that experience. If you're a course creator whose audience is investing less in education because they're facing economic or employment uncertainty, guess what? Your audience is already having a parallel experience. They may be completely in their own head, thinking they're totally alone in something, not realizing there are tons of others having the exact SAME experience (also wishing they had someone to talk to). By creating a place for these people to meet and talk about that experience, you turn a parallel experience into a shared one. That's why I started The Lab in the first place—creators were either operating in silos or swimming in the giant ocean of social media. I live in an Ohio suburb—it wasn't easy to meet other people like me. Now that the community exists, we layer in our shared experiences, like The Lab Offline, our Lab fantasy football league (congrats again, Chenell), Wellness challenges, and our Lab Survivor league. This is a HUGE opportunity right now. Shared experiences can be fun and exciting (like fantasy football or trashy reality TV), but they can also be deeply comforting. If I'm quietly freaking out—alone—about the impact [AI] is having on my [life/job/etc.], then chances are good that I'd appreciate having a "group chat" with other people in that situation. Especially if these people can lift my spirits or share ways they're finding their way through that experience. If you gather an audience of people who care about [something], you're already well-positioned. You're a lightning rod for people having a parallel experience. If that parallel experience feels lonely, scary, uncertain, or unique, creating a space where people feel like they a.) belong or b.) have new hope is powerful. Maybe that's what just your people—and your business—need right now. 📬 Share This Essay: https://creatorscience.com/shared-experiences?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/08hwh9h2eoezl3tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc2hhcmVkLWV4cGVyaWVuY2VzP3JoX3JlZj1mNjIxMzM1NSZ1dG1fc291cmNlPWVtYWls ) ⚡️ Quick Share Links: ​ ---------------------------------------------------------- Want to build a membership that your members use and love? ---------------------------------------------------------- Unsurprisingly, more and more creators are building memberships. There's just one problem: most of them fall completely flat. The forums become ghost towns. The chat rooms become shouting at each other instead of talking to each other. And after a couple of months, people decide not to renew. It's not your fault. Building a beloved community is really hard. And if you've never done it before, you probably don't know how to set yourself up for success. In fact, building a beloved membership starts from the very beginning – the planning stages of your membership community. If you don't know how to approach the design of your community, you're going to have a hard time actually succeeding in this long-term effort. Without the proper planning and execution, you'll struggle to see community engagement. And without strong engagement, you'll struggle to retain your members. Let me help you get off to a strong start. → Check out Build A Beloved Membership ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/08hldwv7h9h2eoezlpsl/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL2JlbG92ZWQtbWVtYmVyc2hpcA== )​ Or, do as many of my students do, join The Lab ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/e0hx653mt7h7vpv4rzs8/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). Not only do you get access to Build A Beloved Membership, but you also learn from my approach in real time. ​ SPONSORED Thumbnails: Now On Demand Your thumbnail is the most important piece of marketing your video has. It's also the thing most creators spend the least time iterating on. Historically, you had two options: * Learn the skills and spend hours doing it yourself in Photoshop or * Hire a designer. Great designers do great work, but it will cost you hundreds of dollars per thumbnail. Depending on where you are in your YouTube journey, that's a big investment. But there's a real third option now: 1of10's AI Thumbnail Generator. You give it your video idea, upload a reference image or sketch, and it generates thumbnails matched to your channel's style. The results are really good, and getting better all the time. Unlike generic AI image generation tools, this is built specifically for YouTube thumbnails. It's connected to your channel and designed around what actually makes people click, based on real YouTube data. ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/m2h7h5h35g5e4rbm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 )​ Creators are already shipping these straight to YouTube. For example, the thumbnail above brought in 1.5M views. -->Try 1of10's Thumbnail Generator ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/m2h7h5h35g5e4rbm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTE1LTI2 ) Try 1of10's Thumbnail Generator ( https://creatorscience.co/1of10-3-15-26 ) ​ NEW VIDEO ▶️ Meet The Man Who Solved YouTube (With Data) ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64652zhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== )​ Richard is the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/e0hph7h7vpv4dph8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ), a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (using five distinct methods), idea remixing, and validation—and backs every step with real examples. We talk about what happens when the wrong audience floods your channel, why creators should double and triple down on formats that work, and how a single title change took one creator's video from 10,000 views to 150,000. He also shares data from 300,000+ YouTube outliers on the ideal title length (hint: shorter than you think) and where the sweet spots are for video duration across different niches. -->Watch on YouTube ↗ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64652zhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) Watch on YouTube ↗ ( https://www.youtube.com/watch?v=h6ipOOl4upI )​or listen in your podcast player ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/7qh7h8h9lklzx6iz/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRnell6Y3hZbVV0TVdKbE9DMHhNV1l4TFRnNFpqUXROemN6TlRjMk0ySXpNak15 )​ ​ BOOK CORNER 📕 Recommended Reading: Beyond Belief ​ I'm on a mini-vacation and brought along Nir Eyal's new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. tl;dr: I'm loving it. I think about the concept and power of belief all the time. In fact, early versions of my podcast—previously called Creative Elements—showcase my favorite element (which was, in fact, belief): ​ People who achieve incredible results all had one thing in common: they believed that they could. Of course, your self-belief may waver from time to time, but that's exactly what's powerful about this book. You want to shorten the periods of time where you lack belief. This book is really well researched, really well written, zaps you into a focused, positive state, and is an enjoyable read. → Get your copy here! ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/owhkhqhw9k9o0nfv/aHR0cHM6Ly9hbXpuLnRvLzNQaVl4SG0= ) (affiliate) Keep going, Jay ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/6qheh8hlrkro3pto/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/kkhmh6hnwdwmolsl/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/58hvh7hgxvx74gh6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/25h2hoh39v9dq4u3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/qvh8h7hdw7wnlncl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/g3hnh5hm9d9p0xur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/3ohphkh3momzk0cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3 ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/n4ur3r46p5cvhxqvp97c6h6wee27lulh7vqx3/dpheh0he64653zam/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Hello, my friend! I just published an interview with Richard, the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxez2ncz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtMy0xMC0yNg== ). It's a great conversation where we cover Richard's very structured, data-backed approach to video ideation. You probably know 1of10 ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxez2ncz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1kZWRpY2F0ZWQtMy0xMC0yNg== ) as the leading tool for researching viral ideas, titles, and thumbnails (it's what I use the most for my channel!). The reason the tool works so well is that the team Richard has built is full of YouTube strategists who REALLY know their stuff. What you may not know (I didn't know this initially) is that they also have a consulting arm that's worked with Ali Abdaal, Will Tennyson, and a bunch of other creators you've probably heard of. Collectively, they've generated over 2 billion views for clients. My interview with Richard is linked below, but first, I wanted to let you know that YOU can work directly with 1of10's strategists ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/owhkhqhwp0eom0uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1zdHJhdGVneS1kZWRpY2F0ZWQtMy0xMC0yNg== ). This is not a course, and it's not a "one-time solution." It's direct, ongoing support from a real YouTube expert who has done this for some of YouTube's largest creators. They focus on the things that actually move the needle: ideas, titles, thumbnails, and positioning. You get a dedicated Slack channel and regular 1-on-1 calls to communicate with their team and ensure each video is set up for success. You may be familiar with Kallaway ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/z2hghnhenmzw2zsp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vQGthbGxhd2F5bWFya2V0aW5n )—he's absolutely cracked the code on short-form video. He came to 1of10 last year with his typical high-quality content, but struggled initially on YouTube. The 1of10 team made the recommendation no one really wants to hear: start a new channel. But he listened. Kallaway grew from 0 to 250,000 subscribers in one year (now 325,000—an absolutely blistering pace). One video alone brought in over 2 million views and generated more than $100,000 in revenue. ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/owhkhqhwp0eom0uv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC1zdHJhdGVneS1kZWRpY2F0ZWQtMy0xMC0yNg== ) 1of10 are selective about who they work with. But if you're serious about YouTube and want to explore whether this is right for you, book a free discovery call. -->Book a free discovery call ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/x0hph6heo4m358b5/aHR0cHM6Ly9jYWxlbmRseS5jb20vZC9jbnYzLWRkcy14eXE= ) Book a free discovery call ( https://calendly.com/d/cnv3-dds-xyq )Keep going, Jay PS: Want a peek into Richard's brain? Here it is on YouTube ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/7qh7h8h9qxezr8fz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) or in audio only. ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/x0hph6heo4m35ns5/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvWkRnell6Y3hZbVV0TVdKbE9DMHhNV1l4TFRnNFpqUXROemN6TlRjMk0ySXpNak15 )​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/58hvh7hgq4w7rkt6/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/qvh8h7hdzl3n9qil/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/3ohphkh30k8zemfr/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/48hvhehmv73g4ecx/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/reh8hohm4opxgga2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/8ghqhohoz789m7fk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/dpheh0hev2x5p4sm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/0vu5954gplt9h9e7on8clhv8od6k2unhx584d/48hvhehmv73g3eux/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/g3hnh5hmrqoe6nir/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/9qhzhnhd053gz3a9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) Hello, my friend! I'm spending a lot of time outside my creator comfort zone lately. As I progress forward on the book process, I find myself running into creative walls almost constantly—and it's actually making my phone attachment worse. I'm constantly picking it up—usually to open some social media app, scroll the feed, refresh my emails—really, anything that offers a quick bit of dopamine. I've noticed that this behavior is triggered by psychological discomfort, AKA I'm trying to think through something (but haven't yet solved the problem). Psychological discomfort is...well...uncomfortable. On the other hand, likes and comments and seeing any Big Number Go Up feel so gooooood. Why choose psychological discomfort when I could feel validated instead?? Dopamine is like brain candy. When we're uncomfy, our brains crave a good feeling and trigger some behavior that it believes will deliver that. It's not really making us healthier...maybe the opposite...but, in the moment, it just feels better. Psychological discomfort is a feature, not a bug. It's a necessary part of the THINKING process—answers don't always come easily. And like any problem, there's value in solving it (both for you and others). There's a lot of discomfort that comes from a project of this magnitude. The point of writing a book is a belief that the information needs to be presented in a way that it hasn't before. That's a creative act—and books are large projects. So from packaging to the book structure to the structure within chapters and the writing itself, there are lots of points of creative critical thinking—and I've never done it before. Here's the big problem I've noticed: If I flee from the psychological discomfort and direct my attention to something that promises the comfort of dopamine, I don't get any closer to actually solving the problem. Sure, we've all experienced a problem being solved by a flash of insight while we're in the shower or washing the dishes, but that's not the norm. Most of the time, we need to sit with and work through that discomfort. All the rewards are on the other side. Clarity. A solution you can share with others. If you run from the discomfort, you never make it to the other side. You just stay stuck in place, running up against the same wall over and over again. It's frustrating. Especially now that I'm a parent, the lack of visible progress that comes with thinking can feel like wasted time. Here's a screenshot of a complaint I sent my wife from my office (and her very helpful, supportive response): ​ Pro tip: Find a partner who encourages you through this! What's helped me is recognizing the discomfort, naming it as psychological discomfort, and reframing it as a positive sign of important progress. Instead of running from it, I recognize that I'm in it. Just getting into that space takes some time and work, so it means progress has happened. I know the cost is actually greater to leave the discomfort and then try to come back into it later. Now, I see the discomfort as the cost of progress. It helps that I'm also getting back into strength training, and every day I do the uncomfortable, hard thing of lifting weights because it's the only way the muscle gets stronger. No pain, no gain. ​ SPONSORED The YouTube strategy team behind 2 billion views is taking on new clients ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= )​ You probably know 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) as the leading research tool for viral ideas, titles, and thumbnails - it’s what I use most for my own channel. But there's a side of 1of10 most creators don't know about... Their team of YouTube strategists also does direct 1-on-1 consulting. They've worked with Ali Abdaal, Will Tennyson, Kallaway, and a long list of creators you've heard of. Collectively, they've generated over 2 billion views and $10M+ in revenue for clients. It's ongoing support from a real YouTube expert, including dedicated Slack access, regular calls, and a focus on what actually moves the needle: ideas, titles, thumbnails, and positioning. The results speak for themselves. Kallaway came to 1of10 making high-quality content but struggling on YouTube. On their advice, he started a brand new channel. Since then, with their help, he’s grown from 0 to 250,000 subscribers in a single year, and one video alone generated over $100,000 in revenue. They're selective about who they work with. But if you're serious about YouTube growth, they offer a free discovery call to explore whether it's a fit. Even if it doesn't make sense to work together, you'll walk away with real feedback on your channel. -->Book your free discovery call with 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ) Book your free discovery call with 1of10 ( https://creatorscience.co/1of10-3-8-26 )Speaking of 1of10... ​ NEW VIDEO ▶️ Meet The Man Who Solved YouTube (With Data) ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/58hvh7hgq6o5kps6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== )​ Richard is the co-founder of 1of10 ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/kkhmh6hnrx28n7tl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby8xb2YxMC0zLTgtMjY= ), a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (using five distinct methods), idea remixing, and validation—and backs every step with real examples. We talk about what happens when the wrong audience floods your channel, why creators should double and triple down on formats that work, and how a single title change took one creator's video from 10,000 views to 150,000. He also shares data from 300,000+ YouTube outliers on the ideal title length (hint: shorter than you think) and where the sweet spots are for video duration across different niches. -->Watch on YouTube ↗ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/58hvh7hgq6o5kps6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oNmlwT09sNHVwSQ== ) Watch on YouTube ↗ ( https://www.youtube.com/watch?v=h6ipOOl4upI ) ​ NEW EPISODE 🎧 #295: Community Building Trends for 2026 with Becky Pierson Davidson ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/25h2hoh36m074va3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTUdOa01EUXpZVFl0TVRZMFpTMHhNV1l4TFRsa01UY3RNRGMxTldRMFlXRXhNRGMy )​ I brought back my friend Becky Pierson Davidson to compare notes on where community is headed—and we found a few areas of disagreement! Becky works with 6-, 7-, and 8-figure businesses, helping them build memberships and courses through design thinking and customer research. And she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. We dig into the real mechanics: how to set expectations that don't feel like a bait-and-switch, why meaningful engagement isn't what most people think it is, the mastermind paradox, and why in-person events might be the most important retention lever you're not using. Becky's hot take for 2026: content drops are dying. People don't need more stuff—they need connection and programming that moves them forward. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/25h2hoh36m074va3/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTUdOa01EUXpZVFl0TVRZMFpTMHhNV1l4TFRsa01UY3RNRGMxTldRMFlXRXhNRGMy ) Listen now ↗ ( https://pod.link/creator/episode/MGNkMDQzYTYtMTY0ZS0xMWYxLTlkMTctMDc1NWQ0YWExMDc2 )Keep going, Jay ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/3ohphkh30p9q4nir/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/n2hohvhvm75n6oc6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/48hvhehmvxq060sx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/wnh2hghqn0vrxwf7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/reh8hohm46vqwmb2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/08hwh9h2vlwmgghl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/vqh3hrholw3ne8fg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/27uqlq7068toh890g8rh3hg38kpgpughqk85v/owhkhqhwpql45kbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

Read in browser ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/qvh8h7hdzzl457il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vdmliZS1jb2Rpbmc= ) ↗ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/g3hnh5hmrr0l5lur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/9qhzhnhd00e6mxt9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== ) Hello, my friend! It's never been easier to make things. As AI models improve week over week, we're (treated?) to a never-ending supply of mind-blowing examples of what it can do. But crazy projects aside, the off-the-shelf tools from OpenAI and Anthropic make software coding suddenly seem so easy. I've tried my hand at it—I've built a software dashboard to keep track of the mastermind groups we've put together in The Lab ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it seems like every week, one of the creators I admire has committed to vibe-coding their own SaaS platform. Is this the move? As always, the answer is "maybe." But I'm mostly skeptical. To augment my own thinking, I interviewed Rob Walling, the co-founder of Drip and a legend in the SaaS world. Rob built and sold Drip, an early email marketin software, for an 8-figure exit. He did it in just 3.5 years and walked away with life-changing money. In addition to Drip, Rob created MicroConf ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/7qh7h8h9qqx655tz/aHR0cHM6Ly9taWNyb2NvbmYuY29tLw== ) (a community + conference for software founders) and TinySeed ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/owhkhqhwpp06dvcv/aHR0cHM6Ly90aW55c2VlZC5jb20v ), which has invested in hundreds of other SaaS founders. So the guy knows software, OK? He's not sold on vibe-coding as an opportunity for most creators, and he had a great analogy for why not: "If I were to invite you over to my house—and let's just say you and I don't have any construction experience or any carpentry experience—you and I could build like a little tool shed. We'd just figure it out, and it would work. ​ We could also then go build, probably build an outhouse, right? Just a small little structure. But the moment it's like, 'All right, dude, help me build a single-family house and a two-story house and a, you know, commercial skyscraper'...it's the same thing with vibe coding and coding. You can build a little utility...but the bigger you get, the more complicated you get. And if you bring in a developer later, it's like having a five-story building with a foundation that's totally hosed and asking, 'Can't we just clean that up?' There are several important points in that one analogy: * He's not saying there's no value or opportunity for vibe coding. Small utilities, especially internal tools with users on your team who aren't paying for it, can be really useful and totally buildable. * Most software tools that actually generate revenue from customers are closer to a residential or commercial building. Except they're also never done—to stay competitive, you always need to be improving them. And the weaker your foundation, the more technical debt you have. To put a finer point on it, Rob told me: "Being a part-time SaaS entrepreneur...it isn't really a thing. It just doesn't exist. If you're doing it part-time—you're half-assing it—someone will swoop in and eat your lunch." This is my concern for all the creators I see spending a ton of time away from their core business to begin vibe coding a tool they think they can turn around and monetize. Yes, you can build a tool that functions—but software is intense. So intense that even after Rob SUCCEEDED at building and selling a SaaS, he told his wife he wouldn't be doing a software company again. And let's say you do build something of value that people are willing to pay for. Software is a notorious breeding ground for copycats—and there are plenty of cats waiting in the wings looking for validated ideas to copy. Copycats with real software experience! They can replicate what you made and improve it fast. I don't think most creators actually want to build software companies. I think they want recurring revenue, software has always been the crown jewel of that, and now it seems so attainable. And beyond that, I think there's something more insidious behind the push to vibe coding... You've probably heard about the famous study where rats would press a button to trigger the release of dopamine—ignoring all of their other physical needs like food and water—to the point of exhaustion. LLMs are dopamine buttons and we are the rats. Being able to type of a vague prompt and receive some clunky-but-functional app back is satisfying—in a way we haven't really experienced before. And while you're promptcrastinating by pushing the dopamine button, you're ignoring all the other needs of your business. That's a high opportunity cost. So here's my takeaway: If you want to build a software company, do it. But go all in. You can vibe code a proof of concept, but you should probably still find a technical co-founder. It's far better to give engineers the super power of AI coding than rely on a vibe-coded app to give you a long-term software business. Shiny object syndrome has never been easier to catch. But if you DON'T want to go all in on building a software company, direct that time and energy elsewhere. It's OK to stay the course. PS: If you want to listen to the full conversation with Rob, links down below! 📬 Share This Essay: https://creatorscience.com/vibe-coding?rh_ref=f6213355&utm_source=email ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2hghnhennmkx2ip/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vdmliZS1jb2Rpbmc_cmhfcmVmPWY2MjEzMzU1JnV0bV9zb3VyY2U9ZW1haWw= ) ⚡️ Quick Share Links: ​ ​ SPONSORED How Does A $10M Education Business ACTUALLY Work? ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/x0hph6heoo4p0qt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== )​ Want to see behind the scenes of a $10M online course business? Olly Richards started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study explaining how his business works. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. -->Download the 118-page case study for free ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/x0hph6heoo4p0qt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTMtMS0yNg== ) Download the 118-page case study for free ( https://creatorscience.co/olly-3-1-26 ) ​ NEW EPISODE 🎧 #294: Rob Walling — SaaS godfather turned creator talks team building and vibe coding ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/6qheh8hlzz35e3ho/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJNeVpqTmpOekF0TVRCbVpDMHhNV1l4TFdFellqVXRaR0prWWpVMk5ESmxZVE0x )​ Rob Walling is a godfather of the bootstrapped SaaS movement—he's started 6 companies (5 bootstrapped), built and sold Drip for 8 figures, and created the infrastructure behind MicroConf, TinySeed (which has raised nearly $60 million and invested in over 210 SaaS companies), and Startups for the Rest of Us (820+ episodes over 15 years). But here's what surprised me: Rob told me he's more of a creator these days than a software founder. The guy who built and sold an email marketing platform now gets his dopamine from podcasting, writing books, and making YouTube videos. And his experience on both sides gives him a perspective on the vibe coding trend that I think every creator needs to hear. In this episode, we get into the actual mechanics of how Rob runs his business—the team of 11 people, the $100,000-$120,000 monthly payroll, the four brands he wishes were two. We talk about how he eliminated stress from his life through therapy, hiring owner-level thinkers, and handing the project management to someone else entirely. And we have a real conversation about why vibe coding a SaaS product is probably not the opportunity you think it is—even if you have a big audience. This is part 1 of a 2-part episode; part 2 lives on Rob's podcast, Startups for the Rest of Us. -->Listen now ↗ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/6qheh8hlzz35e3ho/aHR0cHM6Ly9wb2QubGluay9jcmVhdG9yL2VwaXNvZGUvTTJNeVpqTmpOekF0TVRCbVpDMHhNV1l4TFdFellqVXRaR0prWWpVMk5ESmxZVE0x ) Listen now ↗ ( https://pod.link/creator/episode/M2MyZjNjNzAtMTBmZC0xMWYxLWEzYjUtZGJkYjU2NDJlYTM1 ) ​ SHEEEESH 👀🔥 New video trailer just dropped ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ About once a year, we upgrade our page for The Lab ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It’s hard to really showcase the experience of a (mostly) online community (most sales pages are screenshots of a forum), but we keep pushing it. We center this page around a trailer for the community, created by Andrew Ellis ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/kkhmh6hnrro5vphl/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ). We wanted to showcase the full scope of how we have continued to deepen and improve the community. I hope you watch it! Andrew made magic. Then the page itself needs to connect to the viewer’s challenges and WHY the community exists. More and more, I see The Lab as a place for knowledge sharing at the speed of experimentation. There’s no way around it: Individual creators are now competing with massive teams in the same arenas. Your video podcast is competing with Diary of a CEO. Your Instagram account is competing with teams publishing 3x per day. Teams have the benefit of running a ton of parallel experiments—constantly—and sharing that insight internally. Individual creators can only learn from their own experiments and whatever else they find online. …that’s where The Lab comes in. In the community, you can learn from the experiments and insights from hundreds of other creators as they’re figuring it out. You get the benefits of learning from a team without the overhead. That’s the north star. The Lab is the most important professional and personal community in my life. We'd love to have you! -->Watch the new trailer ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/z2he4rknunhennmkx6bp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) Watch the new trailer ( https://join.creatorscience.com )PS: The new page was designed by Martin Cristaldo ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/58hvh7hgqq4n2eh6/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) utilizing our brand by Hollie Arnett ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/25h2hoh366q8zrf3/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ). All three are extremely talented, members of The Lab themselves, and I couldn't recommend them more highly! ​ Keep going, Jay ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/3ohphkh300k2l9ar/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/n2hohvhvmmlxpka6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/48hvhehmvv7pe2cx/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/wnh2hghqnnlkprs7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/08hwh9h2vvp952il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/8ghqhohozz72vquk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/l2hehmhleedn9ws6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl ) Send mail to 2025 Riverside Drive, STE 35093, Columbus, OH 43221. Was this forwarded to you? Subscribe here ( https://400c164b.click.kit-mail3.com/zlu5o5px90tnhknz076tphwgpvkprf6hx27zl/g3hnh5hmrr0l4ltr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/x0hph6heoekd2li5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Circle ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/6qheh8hlzlx6r2ho/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) Hello, my friend! Do you ever publish something and then immediately begin refreshing the analytics to see whether it's "working?" I've been there. But what happens when it's not? If you're like me on my worst days, you may feel defeated. Disappointed. Maybe you even begin questioning whether you're any good at this content thing because—after all—where's the evidence that anyone actually cares? I hope you don't relate to this. And if you don't, feel free to skip the rest! You're in a good place, and you should stay there! But if you do relate to what I'm saying, keep reading. ------------------------------- The artist vs. the entrepreneur ------------------------------- Being a creator means that you're one part artist and one part entrepreneur. The artist in you wants to make the things you want to make—without regard for how they are received. But the entrepreneur part of you knows that if you aren't creating value for others, there's no value to be captured either. Personally, I lean 80/20 entrepreneur most of the time. I'm thinking about content as a part of a machine that is, ultimately, a business. When content isn't performing, it signals a broken machine and a threat to the business as a whole. Ah! Scary! But it's the artist in you that colors your work and makes it uniquely yours. The artist is what infuses your work with emotion. It's what actually makes what you create connect with the consumer on the other side. I have a bad habit of tuning out my artist's voice just when I need to hear it the most. When the entrepreneur in me is scared (or panicking), he wrestles even more control away from the artist. "This is a business threat that needs a business solution!" But in doing so, it crushes the interesting, meaty, feely bits out of the work. The entrepreneur strives for a certain polish that rubs off all the edges people can actually grip onto. ------------- Do it for you ------------- I've been writing a lot more lately. Some of it is published, most of it is not. Most recently, I published an essay on Substack ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/8ghqhohozowpzmtk/aHR0cHM6Ly93d3cuamF5LmJsb2cvcC9pbmJldHdlZW5lcg== ) describing how I've never quite felt like I fit in anywhere. I've felt that essay bubbling up (festering, really) for months, but the entrepreneur in me was ignoring it. "This doesn't fit the Creator Science container," it said. So...I made a new container. Two, actually. Besides my personal Substack, I also created a new Instagram account ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/vqh3hrholom3lwcg/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9qYXlzd3JpdGluZw== ) dedicated solely to my writing. No agenda there, just a safe space for the artist to play without regard. After publishing that essay, do you know what I felt? Joy. Relief. That feeling you have after throwing up, where even though it was gross and painful in the moment, you're immediately glad you did. But here's the best part: I didn't care at all how it "performed." Making it was enough. ---------------------------- Do it for fun and take pride ---------------------------- This personal writing has been such a great reminder that when you create something you're proud of—and when you have fun doing it—that's enough. I don't care whether it performs because I didn't make it to perform—I made it because I wanted to (in some cases, because I had to). This is what I'm chasing in this season. It may not be the optimal strategy, but if I'm not proud of what I make or having fun doing it, it's probably not going to perform anyway. With so much midslop ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/l2hehmhlelqvedh6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWlkc2xvcC8= ) and midcontent, I don't think anyone cares to see your attempt at going through the motions. It's never been a more radical time to be YOU without assistance. To follow your curiosity and make the things you can't help but make. This is my challenge to you this week: Make that thing you can't stop thinking about. Even if you've been talking yourself out of it for whatever valid-sounding reason, just give yourself the permission slip to do it. Have fun. Take pride. Give yourself a break from the judgment of others. ​ FREE MASTERCLASS Turn your audience into real revenue with a membership model ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== )​ Are you membership curious? I just launched a free video masterclass with Circle ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) detailing how creators today can turn their following into a sustainable membership business. From designing your premise and content strategy to building your signature product, I run you through 5 core lessons that will help you turn your followers into a paid membership. No catch! But if this series makes you think community is right for you, consider using my Circle affiliate link ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/dpheh0hevedwv3cm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jaXJjbGU= ). -->Get it for free ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/m2h7h5h3v320vxam/aHR0cHM6Ly90cnkuY2lyY2xlLnNvL21hc3RlcmNsYXNzLWpheWNsb3VzZQ== ) Get it for free ( https://try.circle.so/masterclass-jayclouse ) ​ SHEEEESH 👀🔥 New sales page just dropped ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ I've been working with my talented partners for months to develop a new sales page for The Lab ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). And it's finally done! This page perfectly encapsulates the vibe, legitimacy, brand, and fun we have in the community. Andrew Ellis ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/7qh7h8h9q9dplkuz/aHR0cHM6Ly9lbGxpc21lZGlhY29sbGVjdGl2ZS5jb20v ) developed the trailer you'll see at the top of the page, Martin Cris ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/owhkhqhwpwxl96hv/aHR0cHM6Ly93d3cubWFydGluY3Jpcy5jb20v ) designed the page, and Hollie Arnett ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2hghnhene5r67hp/aHR0cHM6Ly93d3cuYnlob2xsaWVhcm5ldHQuY29tLw== ) developed the brand as a whole. All three are members of The Lab and incredible creatives who helped really bring this to life. This page is a perfect example of something I took pride in making. Check it out! Learn more about the community. If it speaks to you, join Basic or apply for Standard and VIP. In a world where public information is abundant, the edge now comes from the experiments you run yourself and the experiments of others that you can learn from. The Lab is the most important professional and personal community in my life. We'd love to have you! -->See the glorious new page ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/z2he4rknunhene5r69sp/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ) See the glorious new page ( https://join.creatorscience.com )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/kkhmh6hnrnz2w8cl/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/58hvh7hgqg3oxmf6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/25h2hoh363l093h3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/g3hnh5hmrmgo9pur/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/9qhzhnhd0d43wna9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/3ohphkh303x9mxtr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3/48hvhehmvmwqllcx/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/d0umkmg765a0hovnglesmhz2q2nrkslhng5m3 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/z2hghnhenr7mgpap/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/p8heh9h4m5dpvxuq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ) PRE-S: Have you considered joining our membership, The Lab ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/owhvq369uqhwpln0z8uv/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )? The world of content creation is changing so quickly that the best way for you to learn is through 1) personal experiments and 2) the experiments of others. If you don't have a tight group of creator friends who are passing their knowledge along to you, you'll love The Lab. → Click here to learn more ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/owhvq369uqhwpln0z8uv/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I should rewrite my welcome sequence... I need to prep for that interview... Gosh, I really need to spend some time working on the book... Sometimes I get paralyzed by my own to-do list. I have so many tasks, ideas, and projects in flight that I end up spending my entire day just looping through what I could do rather than actually getting anything done. It's miserable. I can spend the whole day ruminating over the weight of my to-do list without making any progress—which means deadlines only get closer and the weight only gets heavier. When I'm stuck in those loops, I'm lucky if I keep up with the day-to-day "in the business" tasks that keep the trains running: * Writing my newsletter * Recording a podcast * Posting and responding on social These things are non-negotiable, and I somehow always find a way to make them happen. But if I'm caught in a doom loop of competing priorities, it's easy for them to become the only things I get done in a given week. Suddenly, weeks may pass where I haven't made any real progress beyond maintaining the status quo. That's when I start to panic. Am I falling behind? What am I doing?? How is it February already? This happened to me recently. Between the book, the core business, and The Lab, I have three insatiable projects I can focus on day-to-day. In the past, I've themed my days to solve this problem: * Mondays are for the book * Tues/Weds/Thurs are for The Lab and core business * Fridays are for content But that doesn't feel like a fit in this season. Giving the book project one day per week slows the process and puts a lot of pressure on me to get into flow. So this season, I'm taking a different approach, which I call "two out of three." Between the book, the core business, and The Lab, I need to make a positive contribution to two of them every day. Granted, this is totally subjective. My personal rule for The Lab is that reactive tasks don't count (e.g., responding to messages or posts), but proactive tasks do, like setting up our private podcast on Spotify or improving the system prompt for our AI Agent. When I'm stuck in a loop of, "What should I be doing right now?" I can simply run through my three-project checklist: * Did I make a contribution to The Lab? * Did I make a contribution to the book? * Did I make a contribution to the core business? Life is busy. Distractions and interruptions are inevitable. But at the end of each day, I can't help but ask myself, "Was today a step forward or a step backward?" And if I can point to a positive contribution to two of my three priorities, even if they're small, I know I didn't throw up a zero for the day. I can't tell you how much peace of mind two out of three has brought me. It's given me a clear, achievable goal for each day. It's also given me some flexibility to follow my natural enthusiasm and curiosity rather than brute-force my way through the next task on my list. Some days those contributions are small, some days they are larger—but I care about making some contribution each day more than I care about the size. Some days, I just can't seem to care or get my head right for one of those buckets. In a two out of three world, that's OK! The day can still be a success. I hope this helps you as much as it's helped me. Remember, when you're playing an infinite game, everything about zero compounds. ​ SPONSORED Last Call: Free 2025 Bookkeeping + 25% off any plan before March 1 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you (but it ends March 1). When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Claim this offer before March 1 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/e0hph7h76wedxkc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMTUtMjY= ) Claim this offer before March 1 ( https://creatorscience.co/kick-2-15-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #293: 12 Ways To Stand Out In 2026 ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/7qh7h8h9qp8xgocz/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== )​ The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/7qh7h8h9qp8xgocz/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/12-ideas-2026/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/x0hph6heodz4gxh5/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/kkhmh6hnr2eo7ral/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/58hvh7hgqo04exh6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/25h2hoh360gq5wu3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/qvh8h7hdz2vlx5il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/g3hnh5hmron0v8ir/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6/3ohphkh309rkwpcr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/o8unwn2oxgtqh6polpwsvhqwwgwrraohredo6 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/x0hph6heo8wdwxt5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Olly Richards ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/58hvh7hgqpmomxf6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= ) Heads up! We're putting new mastermind groups together in The Lab this week. This is available only to Standard or VIP members and is one of our most popular membership benefits. If you want to join a small group of professional creators specifically matched to YOU, your business, and your goals, apply to join us today! We'll keep an eye out for new applications, because mastermind matching is happening this week. ​ → Join The Lab ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/p8hr73mnu9h4mkz5zzsq/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I watched a comedy video last week where a group of guys spent days (weeks?) slowly shrinking their mailbox—a tiny bit each day—just to see how long until the mailman noticed. That’s the kind of content I can’t stop thinking about right now. Not because it’s viral (though it was). But because it represents something AI can’t replicate: patience, effort, and a weirdly specific creative vision that took forever to execute. I’ve been thinking a lot about where opportunity lies for creators in 2026. The world feels different. Uncertain. And the old playbooks aren’t working the same way they used to. So I sat down and made a list of 12 ideas—opportunities I see right now for people like us. --------------------------- Some counterintuitive ideas --------------------------- Long-form writing is having a moment. Everyone says attention spans are shrinking. But X just gave away $1 million for long-form articles. Substack is thriving. Book sales aren’t actually declining the way people think. I think we’re exhausted by shallow content, and the pendulum is swinging back. Demonstrations beat explanations. AI can explain how to do anything step-by-step. But I still watch every second when someone I admire shows me exactly how they work. Over-the-shoulder, behind-the-scenes content is harder to replicate and more valuable than ever. Effortful art stands out. When everyone’s trying to compress effort to the smallest possible dose, choosing to spend an inordinate amount of time on something is a statement. It’s impossible to fake and impossible to automate. ---------------- Some human ideas ---------------- Community matters more than ever. I’m genuinely worried about what AI is going to do to jobs. And the only thing that’s kept me moving forward is having people around me—online and offline—that I can lean on. If your audience doesn’t have that community, you might be the one to create it. Do the unscalable. What if you actually called your new customers instead of sending a welcome email? What if you sent 5 personal voice notes a day instead of automated check-ins? In a world of optimization, the human touch becomes magic. Be a good hang. I spend more time with some podcasters than I do with my best friends. That sounds crazy, but it may be true for you too. So it's worth considering whether you're making that experience as enjoyable as it can be. *** This was a small snippet of the ideas I share in this week's podcast, with links down below. I hope you enjoy it! ​ SPONSORED How to Rescue a Dying Course Business ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/owhkhqhwp3rlrwbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= )​ Traffic declining? Sales slowing? Inside this timely, FREE report: • Why the online education model is collapsing • The 90-95% traffic losses hitting established sites • Why you can’t sell information anymore • How to combat declining traffic and sales • How to make more money with less traffic • And much more… 100+ pages of tactics and strategy to rebound from declining traffic and sales & future-proof your course business in the era of AI. -->Download the free report here ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/owhkhqhwp3rlrwbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9vbGx5LTItMTAtMjY= ) Download the free report here ( https://creatorscience.co/olly-2-10-26 ) ​ NEW EPISODE 🎧 #293: 12 Ways To Stand Out In 2026 ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/z2hghnhen93r3pip/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== )​ The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/z2hghnhen93r3pip/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS8xMi1pZGVhcy0yMDI2Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/12-ideas-2026/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/25h2hoh36r202wu3/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/qvh8h7hdzgr2r5il/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/g3hnh5hmr73o38ir/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/9qhzhnhd0kp3pot9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/n2hohvhvmw353lb6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/wnh2hghqn9wvwzu7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m/vqh3hrhol2p3o4hg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/xmu6l6ekova6hponn77s5h2ddrdlltnhv823m ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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Read in browser ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/vqh3hrhom604g6ag/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWlkc2xvcA== ) ↗ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/m2h7h5h32x59wkhm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Google AdSense ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/dpheh0hedx6kr4bm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMi04LTI2 ) Heads up! We're putting new mastermind groups together in The Lab this week. This is available only to Standard or VIP members and is one of our most popular membership benefits. If you want to join a small group of professional creators specifically matched to YOU, your business, and your goals, apply to join us today! We'll keep an eye out for new applications, because mastermind matching is happening this week. ​ → Join The Lab ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohm9rw3bkh3x8mrzvsr/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )​ Hello, my friend! I can't stop thinking about this post from Oren John: ​ Oren John--> @orenmeetsworld clawdbot radically accelerating what the team has been calling "midslop" things that exist because they can, that are better than nothing, but add a noiselayer to everything that is going to desensitize consumers to basically anything that isn't amazing ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/g3hnh5hmg29npgir/aHR0cHM6Ly94LmNvbS9vcmVubWVldHN3b3JsZC9zdGF0dXMvMjAxNTUwMTE3MzgyNzI5MzE4Nw== ) 7:5 PM • Jan 25, 2026 3 Retweets 100 Likes Read 17 replies ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/g3hnh5hmg29npgir/aHR0cHM6Ly94LmNvbS9vcmVubWVldHN3b3JsZC9zdGF0dXMvMjAxNTUwMTE3MzgyNzI5MzE4Nw== ) ​ ​ Oren's smart, observant, and far better at playing the attention game than I am. I wrote last week ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/9qhzhnhd48wx90t9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYWlyYml0cmFnZS8= ) about how I've never quite been fast or intense enough to capture "alpha" opportunities—Oren is the total opposite. When I set up my Clawdbot (I guess we're calling it Moltbot Openclaw now), one of the first things I did was create a fun little workflow that: * Noticed when I published a new a.) Kit broadcast or b.) podcast transcript * Identified key insights from them * Threw it together with some short-form instruction + voice guide (made from my previous writing samples) * Added 8-12 short form content ideas to a Notion database formatted specifically for a.) Instagram and/or b.) X It's not bad! Here's a post my bot drafted for X from last week's essay: You don't win arbitrage games with FOMO. ​ You win them with obsession and intensity. ​ If you have that level of obsession toward something—follow it. That is an incredible compass. ​ But if you are acting from FOMO? You will always be a step behind the people who are truly obsessed. ​ And when the window closes, you will be the one holding the bag. It self-rated this 94/100 for its confidence in performing on X. I think it's OK. These are my words taken directly from the essay. It's tighter and more intense than I typically write—and frankly, maybe if I wrote more like this, I'd do better on X! So, to Oren's point, Clawdbot Openclaw did a good job of creating midslop here. I didn't post this. I haven't posted much of what my bot has drafted for me—but I'm actually not sure why. Because, as Oren pointed out, instead of posting this, I posted...nothing. Is posting this midslop better than posting nothing? They're my words, put together a little differently. It would keep me top of mind. Building a following (distribution) will only get harder over time. So why can't I pull the trigger? The reality is I've always deprioritized short-form content (to my detriment). And when I create for short-form, I'm not putting my best effort into it. I create midslop myself—even without AI! I think Oren's last sentence is particularly important. That midslop adds "a noiselayer to everything that is going to desensitize consumers to basically anything that isn't amazing." When I'm on social media, I linger on far fewer posts. I'm spending more time scrolling than I am actually watching/reading. Few things are really pulling me in—it feels like more noise than ever before. We (as individuals) can't be making "amazing" content for every platform every week—let alone every day. We see examples like Alex Hormozi or Codie Sanchez and think it's possible, but we're missing critical information. In 2024, Codie Sanchez shared at Craft + Commerce that she spent $2.9 million on content. That's how she creates amazing content across so many platforms—she's resourcing it like crazy! There are a few exceptions here. Kevin Parry ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohphkh3x8mrzmhr/aHR0cHM6Ly9rZXZpbnBhcnJ5LnR2Lw== ) (a member of The Lab ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/3ohm9rw3bkh3x8mrzvsr/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )!) creates incredible videos that perform well on virtually every platform. One video → content that performs everywhere. You can try Kevin's approach and see how it goes, but increasingly, these platforms seem to be drifting apart in terms of subtle viewer preferences. TikTok wants very raw, direct-to-phone recordings. Instagram wants a little more polish. YouTube seems to skew a little younger. So, I'm afraid I don't have an answer to this question of midslop yet. Is it worthwhile? Do the incremental gains of daily midslop content add up to a net positive for you as a business owner? The answer may very well be yes. I think it comes down to whether that's the day-to-day experience you want with your brand. But what I do feel more certain of is that effort, pride, and genuine care put into your work matter more than ever. We feel it. We crave it. And I think you can give yourself permission to focus your attention there. My advice is to a.) stick to 1-2 platforms you truly love and/or b.) hire talent to run the platforms you don't. For me, it means a return to my roots: I'm putting more time, effort, and care into writing and (audio) podcasting again. My wife has become my official Head of Instagram, and I have another team member helping on Instagram as well. You're allowed to focus on what you know and love. You're also allowed to hire help to compensate for weaknesses and limitations. There's no black and white, right or wrong answer here. But failing to commit and do your best work—wherever you feel the most at home—will keep you trapped in the noise. 📬 Share This Essay: https://creatorscience.com/midslop?rh_ref=f6213355&utm_source=email ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/n2hohvhv24qgr0f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbWlkc2xvcD9yaF9yZWY9ZjYyMTMzNTUmdXRtX3NvdXJjZT1lbWFpbA== ) ⚡️ Quick Share Links: ​ ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/wnh2hghqmd74g2i7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMi04LTI2 )​ You built something people actually want to read and visit. Now let advertisers compete for it. With Google AdSense, you’re connected to millions of advertisers from around the world, so your ad space always goes to the highest—and most relevant—bidder. Hooda Math, a free games site that creates equitable and engaging learning experiences for students and teachers, put it best: “AdSense has consistently kept our income flowing." -->Make more money with AdSense ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/wnh2hghqmd74g2i7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMi04LTI2 ) Make more money with AdSense ( https://creatorscience.co/google-2-8-26 ) ​ NEW EPISODE 🎧 #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/reh8hohmkpd7xgb2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= )​ This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/08hwh9h2n4exzlsl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLw== ) and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now—from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that matters more than any growth hack), and we got surprisingly honest about using AI to create short-form content from our long-form work. We also tackled the big question: how do you grow an email list if you refuse to use social media? Turns out there are more options than you think, from public homework challenges to old-school guest posting making a comeback. Plus, I introduced a new segment called "Unhinged Questions" where we played kiss, marry, kill with Kit, Beehiiv, and Substack. -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/reh8hohmkpd7xgb2/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= ) Listen now ↗ ( https://podcast.creatorscience.com/chenell-basilio-2/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/e0hph7h7mzve5lu8/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/7qh7h8h9del838hz/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/z2hghnhe5z6708fp/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/p8heh9h4re6d87uq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/x0hph6hekm2zxnc5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/6qheh8hlx4rw07co/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9/58hvh7hg3wx0lkf6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/qdu2g2m7kot7h4z0q5rhlh8ddxdkkc4h4okr9 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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Read in browser ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh8hohmkzzvqqc2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXJiaXRyYWdl ) ↗ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/08hwh9h2nrrwmdtl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/vqh3hrhomrr3neag/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ) Hello, my friend! I lost a lot of money in 2021. At the time, NFTs were HOT. Oh man, were people making money flipping NFTs. NFTs were the future! I was convinced. A lot of us were. Maybe you were too. I was so deep in the Twitter threads and hanging out in Discord servers with the most juvenile names imaginable, all to get an edge. I wanted alpha. my prized possession But I never really got that alpha. I never had the best information at the best time—I had secondhand information that people wanted me to have because the people with the best information needed punks like me to be a step behind.* *Highly recommend reading Crypto Confidential ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4ocz/aHR0cHM6Ly9hbXpuLnRvLzRybjRSTFA= ) if you dabbled during this time. I'm in the future now, and I didn't make any money on NFTs. I never use NFTs. I made bad buys, held for too long, and ultimately never calculated how much money I lost trying to mint a rare .jpg from a batch of 10,000. This was an expensive lesson in first-mover advantage and arbitrage. Not only was it financially expensive, but it was all-consuming in terms of my time and attention, too. -------------------- Lessons in arbitrage -------------------- Arbitrage means YOU know something before most of the world (market) does. As a reward, you can use that information to make money with little effort. Arbitrage opportunities are real opportunities, and they can be lucrative. Here's an example: If you can buy Gold for $100 and then sell it for $120, you've effectively created a machine to print $20. Early Amazon sellers were identifying arbitrage opportunities for products they bought wholesale on Alibaba, branded, and sold in the U.S. Minting NFTs was an arbitrage opportunity. I used to buy presale concert tickets to resell them on Stubhub—that's all arbitrage. The problem with arbitrage is that it's a fleeting window that eventually closes when the market catches up or when too many people enter the game. And when they close, someone is often left holding the bag. In my ticket reselling days, I once bought dozens of tickets to a Jay-Z and Beyoncé concert series. They were GREAT seats, and I thought I'd make a killing. Unfortunately, the series wasn't nearly as popular as I expected, and I couldn't even resell them at the price I paid. Here's what I've learned about being a first-mover: You have to be fast, intense, and maybe even a little cutthroat. If not, someone else who IS will beat you. ----------- AI-rbitrage ----------- If you're feeling a pull that you should be "doing more with AI," you're not alone. I see the same hunger in every creator group I'm in. There's no doubt—AI is changing the way we're doing things. The way we learn, the way we make, even the way we communicate. But I can't help but notice that the AI environment feels like the NFT environment did. There are very real opportunities. People are definitely capitalizing and making money doing so. I see creators use this in a bunch of different ways: * Using prompts to generate a ton of content output. They can schedule this in bulk; they're publishing a ton every day and spending little time on content creation. * Literally creating AI audio and video clones so that they're no longer recording! Their digital double performs for them. * Shifting their entire strategy to talk about AI * Creating software tools using coding software like Claude Code. It's never been easier to build a SaaS. I'm smart and paying close attention—I feel the pull to try these things. But, ultimately, I can't shake the feeling that many of these are arbitrage opportunities. When the volume of content in feeds increases, it's harder to break through. So what do you do? Improve your prompts? Try to produce even more so you win through big numbers? Or revert back to a more handcrafted, human, less-is-more approach? Does that make me enjoy the work more? Does it make me more useful? Software feels particularly tempting. In Nathan Barry's classic essay, "The Ladders of Wealth Creation ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8wbv/aHR0cHM6Ly9uYXRoYW5iYXJyeS5jb20vd2VhbHRoLWNyZWF0aW9uLw== )," he places software near the top of the ladder. But...the easier software becomes...the more competition will enter the market. If you build a successful piece of software at [$49/mo], someone else can easily clone it and charge [$39/mo]. To win, you need to continually make the software increasingly valuable and difficult to switch from. That means quickly moving from vibe-coder to software CEO. Otherwise, it's a race to the bottom. ------------------------------------------ Should you ignore these new opportunities? ------------------------------------------ I don't want to talk you out of anything you're excited about. But I do want to talk you out of acting from a place of FOMO. You don't win arbitrage games with FOMO. You win arbitrage games with obsession and intensity. If you have an obsession or intensity toward something, follow it! That's an incredible compass. In fact, that level of conviction is the juice you need to succeed over the long-term. But the worst thing you can do is let FOMO pull you away from something you have a genuine interest in. Here's what I know about you: You didn't start creating to be told what you should be doing. You started because you had something to say. That voice—your actual voice—is still your best competitive advantage. The shortcuts will come and go, but the trust and relationships you build can be enduring. As long as you're showing up and helping your audience move closer to their goals, you're on the right track. If you can leverage new capabilities to help them get there faster and more easily, amazing. But you don't need to play arbitrage games just because you see them. 📬 Share This Essay: https://creatorscience.com/arbitrage?rh_ref=f6213355&utm_source=email ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/z2hghnhe5xxrdpsp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXJiaXRyYWdlP3JoX3JlZj1mNjIxMzM1NSZ1dG1fc291cmNlPWVtYWls ) ⚡️ Quick Share Links: ​ ​ SPONSORED Special Offer: Free 2025 Bookkeeping + 25% off any plan in 2026 ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/7qh7h8h9d55p4lfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTItMS0yNg== ) Get Started ( https://creatorscience.co/kick-2-1-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8dsv/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== )​ Last weekend, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that proactively handles research, automates workflows, and maintains institutional memory of all my content. I'll walk you through exactly how I discovered it, my security-first setup approach using a virtual private server, the learning curve (spoiler: it took me until 1:30 AM), and the specific ways I'm using it now. From automated guest research and fitness tracking to content ideation from my 300+ podcast transcripts, this tool is changing how I think about AI assistance. But I'm also wrestling with bigger questions about what this means for content creation, human creativity, and where we draw the line on AI-generated work. → Alex Finn video ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/p8heh9h4roo57wiq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== )​ → Learn about Clawdbot ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/6qheh8hlxee629io/aHR0cHM6Ly9jbGF3ZC5ib3Qv )​ → Setup video from Neil Stephenson ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/25h2hoh3lww0o5c3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01a2tJSk5VR0Zobw== )​ → Setup video from VelvetShark ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/g3hnh5hmgwwoedbr/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TYVdTUFpvUFgzNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl8dsv/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/clawdbot-moltbot/ )Keep going, Jay PS: We're starting new masterminds in The Lab soon. If you want to experiment and learn alongside a curated small group and our entire community, it's a great time to join ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh03qp7fohmkzzvqvi2/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/m2h7h5h32zz0owhm/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/e0hph7h7moowk6h8/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/owhkhqhwxddl4dfv/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/6qheh8hlxee6p9co/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/g3hnh5hmgwwo3dur/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/3ohphkh3xgg97rsr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d/reh8hohmkzzv0qa2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/0vu5954gplt9h9n8399ilhv88r855snhx584d ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/reh8hohmknlk8ms2/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Google AdSense ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/08hwh9h2nq6n8gal/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== ) Hello, my friend! I saw this video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/p8heh9h4r8wreriq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== ) about a tool called "Clawd.bot ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkmot5/aHR0cHM6Ly9jbGF3ZC5ib3Qv )" at 8pm on Saturday night. A 24/7 virtual assistant running tasks in the background? Interesting... I found some setup videos, built my confidence, and decided to give it a shot. By 1:30am Sunday, I had my own version of Clawdbot running on its own server. After a (brief) night's sleep, I spent all day Sunday (and then also Monday) developing processes and skills with my Clawdbot. I had a full episode planned for this week—I was going to tell you how I’m thinking about content in 2026. But over the last 48 to 72 hours, I fell so deep into a rabbit hole that I scrapped the whole thing to tell you about this instead. Clawdbot (actually now rebranded to Moltbot due to an Anthropic trademark threat ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/dpheh0hedr9dx6cm/aHR0cHM6Ly94LmNvbS9zdGVpcGV0ZS9zdGF0dXMvMjAxNjA2ODI2NTM5MTM1NDE4MQ== )) is an open-source AI agent that connects to your messaging apps and tools, runs on a server, and acts as an always-on assistant you can just…text. Like texting a very smart friend who never sleeps and has access to your Notion, your calendar, your podcast transcripts—whatever you give it access to. I’m non-technical. I want to be clear about that. I’ve used Terminal before, but I’ve never built applications or set up servers. And yet, something about the videos I watched made this feel more achievable than the hodgepodge of other automation setups that have been popular in the recent past. A lot of people are buying Mac Minis to do this, but that's not at all necessary—especially if you're not planning to do any heavy coding. Instead, I dug out an old 2016 MacBook Pro that’s been sitting on my desk for years, formatted it, and spent the next 24 hours getting this thing running. Here’s what I’ve learned so far—and what I think it means for us as creators. --------------------- The security question --------------------- A lot of people are setting up AI assistants on their personal computers and giving them access to everything. Credentials, email, banking, documents—all of it. I keep coming back to this question: Would you give a brand-new human assistant—someone you just hired with no background check—full access to your personal computer? For me, the answer was no. So I set mine up on a virtual private server (Hetzner ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/e0hph7h7m53mzob8/aHR0cHM6Ly9oZXR6bmVyLmNvbS8= ), $6/month) that’s completely separate from my personal machine. It only has access to what I explicitly give it through APIs; not my login credentials, not my personal files, not my email. Is this extra work? Yes. Was it worth it? Absolutely. --------------------------------- What it actually does (right now) --------------------------------- Let me be honest—the learning curve is real. There's a lot of breaking, fixing, learning, and trying again. The assumption is that we're getting a little better all the time, and this will become more reliable as I get better at using it. I named my assistant Tubey (after our little Creator Science mascot). Here’s what Tubey does for me today: * Every morning, sends me a briefing with my Oura Ring scores and a curated X feed: threads from people I follow in the creator economy and AI, with engagement metrics so I can jump in and reply * Researches upcoming podcast guests and creates structured prep docs in Notion with career timelines, source links, and interview angles * Stores all 300+ of my podcast transcripts and proactively extracts short-form content ideas whenever I publish a new episode * Logs my workouts via voice note—I just say what I did, and it fills in my Google Sheet and adjusts my weekly program * Pulled action items and testimonials from a Zoom chat during our community town hall that I completely missed while leading the call Total cost: my existing $200/month Claude subscription* + $6/month for the server. *It seems like ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/owhkhqhwx5mxemiv/aHR0cHM6Ly94LmNvbS9QaGlsaXBwU3BpZXNzL3N0YXR1cy8yMDE1NzczODI3MjM0NDcyNDEw ) this may technically be against their ToS -------------------------------------------- "Is this better than [other tool/solution]?" -------------------------------------------- Maybe, maybe not! I think a lot of this was possible through other means, but I hadn't really figured it out. Clawdbot, Claude Code, Claude Cowork, N8N, Manus...they're all tools. They're what you make of them. The excitement around Clawdbot may die down in a week. Certainly, more user-friendly tools will become even more user-friendly (it's already happening ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/z2hghnhe5025zqhp/aHR0cHM6Ly94LmNvbS9jbGF1ZGVhaS9zdGF0dXMvMjAxNTg1MTc4MzY1NTE5NDY0MA== )). I don't want you to rush out and do something time-consuming with security implications if you're not interested or comfortable doing so. ---------------------------------------- The question I can’t stop thinking about ---------------------------------------- Here’s where it gets even more complicated for me. Tubey now reads all of my long-form content (essays, transcripts, Kit broadcasts) and drafts short-form ideas based on my writing, in my voice, scored by how interesting it thinks they are. It gives me a pile of short-form content ideas from each one of them that I can just post if I want to. Am I okay with that? Honestly? I’m still on the fence. On one hand, these are my ideas, repurposed from content I already created. If AI gives me more time to read, write long-form, and be present with my family, and the tradeoff is that some of my social posts are AI-assisted drafts of my own thinking… I don’t hate that. On the other hand, if my X feed is just AI-generated short-form content, how do I feel about that? I don’t feel great. The line I’m drawing for now: AI can draft, but I decide. It’s my IP, my voice, my ideas. And I’m always asking myself, "Is this a skill I want to personally get better at?" Because if the answer is yes, outsourcing it to AI makes me worse, not better. I go much deeper on all of this—the full setup, the security approach, the specific tools, and especially how I’m thinking about the role of content in a world where AI can create it for us—in this week’s podcast episode (links below). I’d love to hear how you’re thinking about this. Are you using AI tools like this? Where do you draw the line? ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkm4i5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== )​ "I can be hands off and trust the ads being shown are making me money with Google AdSense" DIY Eule, one of Germany's largest sewing content creators. ​ Google AI takes the guesswork out of ad placement, saving you time and effort so you can focus on what you do best: creating content. Google AdSense gives you a simple set up and makes it the better way for you to earn from your content. -->Get started now and turn your content into revenue. ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkm4i5/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0yNy0yNg== ) Get started now and turn your content into revenue. ( https://creatorscience.co/google-1-27-26 ) ​ NEW EPISODE 🎧 #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/kkhmh6hnz40zp7al/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== )​ Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that proactively handles research, automates workflows, and maintains institutional memory of all my content. I'll walk you through exactly how I discovered it, my security-first setup approach using a virtual private server, the learning curve (spoiler: it took me until 1:30 AM), and the specific ways I'm using it now. From automated guest research and fitness tracking to content ideation from my 300+ podcast transcripts, this tool is changing how I think about AI assistance. But I'm also wrestling with bigger questions about what this means for content creation, human creativity, and where we draw the line on AI-generated work. → Alex Finn video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/p8heh9h4r8wreriq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1Ra3FlLXVSaFFKRQ== )​ → Learn about Clawdbot ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/x0hph6hekxvkmot5/aHR0cHM6Ly9jbGF3ZC5ib3Qv )​ → Setup video from Neil Stephenson ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/25h2hoh3lnpl5vt3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01a2tJSk5VR0Zobw== )​ → Setup video from VelvetShark ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/qvh8h7hdeqmex4il/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TYVdTUFpvUFgzNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/kkhmh6hnz40zp7al/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jbGF3ZGJvdC1tb2x0Ym90Lw== ) Listen now ↗ ( https://podcast.creatorscience.com/clawdbot-moltbot/ )Keep going, Jay PS: We're about to do a new round of Mastermind matching in The Lab (Standard/VIP). It's a great time to join us ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/wnhne049tghqm82mz3f7/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )! ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/8ghqhohowk6w49ik/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/vqh3hrhom89m58fg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/l2hehmhlqwmqgqu6/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/m2h7h5h32w62rvbm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/dpheh0hedr9d36im/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/e0hph7h7m53mxoc8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/owhkhqhwx5mxzmbv/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/mvupep26znh5hq2d4kvcmhrk950qqb3hwd9zq/g3hnh5hmgx8rdnfr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/08hwh9h2nz0xg9il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/8ghqhohow9e3q3fk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ) Hello, my friend! The content landscape feels different. As an individual, the capabilities of AI are more and more exciting. Claude Code has been hot for months, and Claude Cowork will soon be the topic de jour as people realize the non-coding tasks this thing can just...do. I'm using Projects in Claude to help me think through different challenges. Each Project has unique instructions and source files to tailor that feedback, including: * Fitness coaching * Career coaching * Content coaching * Research on particular topics And while I'm certainly not a power user compared to the accounts dominating my "For You" feed on X, I can see that my way of learning has forever changed. AI still makes mistakes, and its responses need to be validated. But it's certainly easier to get the information you need from a personalized query than to search for the "best fit" YouTube video and then extrapolate that information to your situation. As an educational creator, this feels a little scary. "How to" instructional content is still useful, but it's far less valuable. It's likely to be more effortful to take general "how to" content and then apply it to my situation than to prompt an LLM about my situation and ask for personalized "how to" content that can be generated in moments. On YouTube, I still get pulled in by videos that create a curiosity gap. But instead of watching the video, I find myself summarizing with Gemini to close that gap (which often satisfies me, and I leave the video). I'm starting to see the value of training a model on your existing content library. Perhaps as a stand-alone product, but certainly an added benefit to a coaching, consulting, or membership product. So, is content dead? Well, no. My screen time hasn't meaningfully declined, and yours probably hasn't either. If left unchecked, I still lose hours to short-form video. I'm reading more books and long-form writing than ever before. I still listen to podcasts. So the prompt I've been trying to keep top of mind is: What type of content am I seeking out and placing a premium on? For me, it's been: * Long-form writing. People connecting the dots between multiple disciplines in new ways that explain the world, our relation to it, and our relation to each other. Lots of books and Substack here. * Effortful art. The type of stuff that combines skill with a ton of effort and patience—where you think, "They spent all that time to do that?" This is my favorite part of my Instagram feed. * Demonstrations. AI can give me a "how to," but I still watch people actually demonstrate their personal approach to things. This is a lot of my YouTube consumption—solo and interview videos with screensharing. Though I find most of these demonstrations I'm watching are related to AI specifically, so this may not persist. * Interviews with people who have unique, verifiable experiences. When I scroll my podcast feed, I'll still listen to interviews from interviewers I trust and guests who have lived interesting lives. Not because I think I'll get anything in particular from that episode, but because I trust that the combination of skilled interviewer + unique background will bring some new insight or perspective for my worldview. * Good hangs. People who make me feel comfortable, at ease, and confident. Trust in the creator plays a bigger role than ever before. The more thoughtful I am about where I direct my attention, the more I'm asking myself whether I trust this creator to be a good steward of it. The landscape is changing so quickly. As a creator, I feel less confident or qualified to teach anything right now—experimentation has never been more important. In our community Town Hall this week, I encouraged our members to simply share more of their experiments—no matter how big or small. The pace of change is simply too fast, and the best way creators like us can support one another is by sharing our experiments (successes and failures) as quickly as possible. As we all face the headwinds of AI in education, we can support one another by finding new ways to create value. As for my work, I'll be embodying the role of "teacher" less in this season. Right now, I feel like I'm back to being a student of the current landscape. A friend on a parallel journey. I'll pass along what I'm learning, and hope to have some breakthroughs! As you do the same, my inbox is always open to learning from you. How are you feeling in this season? What challenges are you experiencing? Hit reply—I'd love to hear from you. PS: We're starting new masterminds in The Lab soon. If you want to experiment and learn alongside a curated small group and our entire community, it's a great time to join ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/wnhne049tghqmg94qla7/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). ​ SPONSORED Special Offer: Free 2025 Bookkeeping + 25% off any plan in 2026 ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= )​ Bookkeeping probably isn’t at the top of your list of priorities. But it’s something that I’ve been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. The founder of Kick also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this gives YOU their best price, and it also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/n2hohvhv2rwgv4f6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLTEtMjUtMjY= ) Get Started ( https://creatorscience.co/kick-1-25-26 )PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ​ NEW EPISODE 🎧 #290: Behind The Scenes: My End of Year Retro ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/48hvhehmwgz9mofx/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yZXRyby1kZWNlbWJlci0yMDI1Lw== )​ Every month inside The Lab, I do what I call a monthly retro (short for retrospective). The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward. So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward, and my goals for next month. This episode is my December 2025 retro, originally shared in The Lab, and now available for anyone to listen. It was recorded after I wrote my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/wnh2hghqmg94x9u7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), so it contains a lot of perspective on the year as a whole. -->Add to your queue ↗ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/48hvhehmwgz9mofx/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yZXRyby1kZWNlbWJlci0yMDI1Lw== ) Add to your queue ↗ ( https://podcast.creatorscience.com/retro-december-2025/ )Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/vqh3hrhomg24e3tg/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/l2hehmhlqr546zc6/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/m2h7h5h32ek9mnfm/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/dpheh0hed5zk8qcm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/e0hph7h7m49eq0c8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/7qh7h8h9dzv8w9hz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l/p8heh9h4rxkdg8iq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/4zu9e9kzn4behpwe7orsxh6kd8l77a5hmg42l ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/kkhmh6hnz9qvnwcl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Kick ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/qvh8h7hde65pdmil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ) ​ Hello, my friend! Every January, I have two business traditions I've grown to love: * My Annual Review * Reclassifying excess tax savings into usable funds The Annual Review lets me take a high-level view of the business's performance last year across all our revenue lines (e.g., memberships, affiliates, digital products, sponsorships, etc.). I can see where things are trending from the year before, where to lean in, and where to course correct. For example, this year's review showed me: * Digital products are down. I let my eye off the ball. * Affiliate revenue was way up. This is one of my favorite ways to generate revenue, so I can lean in further in 2026. Reclassifying tax savings is exciting, too. I follow a slightly simplified Profit First approach where for every dollar that comes into the business, I immediately move it into one of four buckets: * Profit (5%) * Owners Comp (45%) * Operating Expenses (25%) * Tax (25%) Saving 25% of income for taxes has proven to be high, but I like to be conservative. In January, I speak with my accountant, she gives me an estimate of my remaining tax liability for the previous year, and I reclassify excess tax savings into Profit (50%) and Owners Comp (50%). After a few years, this has become a nice little safety net and savings I can use to invest in special projects—I call it "The Bank of Creator Science." Most business owners don't do this—because they don't have the data. I have the data because I invest in monthly bookkeeping, so by year-end, tax time is easy. ------------------------------------- The Easiest Path To Clean Bookkeeping ------------------------------------- Bookkeeping probably isn't the top of your list of priorities. But it's something that I've been taking seriously for years now, and up-to-date financial reports play a huge part in my month-to-month plans and projections. It’s also non-negotiable come tax season, when clean, up-to-date books stop being “nice to have” and start being essential. This was a painful, time-consuming, manual process before Kick​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngo70s8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ). Kick uses cutting-edge AI to provide self-driving bookkeeping that does the work for you, with expert accountant reviews. It automatically learns and recommends rules that categorize your transactions in a fraction of the time. It is beautifully designed and easier to use than QuickBooks. Kick's founder also co-founded Teachable. They're backed by OpenAI and 60+ investors with backgrounds at companies like Stripe, Notion, and Square. It's built for creators and, on average, saves users $4,000 on their taxes. Kick works out of the box and only takes five minutes to set up. Kick is free to start, so there's no reason not to give it a try. I believe in it so much that I'm a customer AND an investor. Still trying to catch up on your 2025 books? You’re not alone. For most creators, bookkeeping slips behind while you focus on making content and growing revenue—until it suddenly becomes urgent at tax time. ​ This might help… ---------------------------------------- Kick's Offer for Creator Science Readers ---------------------------------------- I was given a special offer to share with you. When you sign up for their Custom pricing plan (the most white-glove version of their service), they'll personally catch up your 2025 bookkeeping at no additional cost. That's a $2,000 value. Not only that, they're offering Creator Science readers 25% off any Kick plan (including Custom) for 2026. This isn't on their website, so you'll need to use the button below to claim this offer. As a Kick affiliate, this not only gives YOU their best price but also supports us. -->Get Started ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngo70s8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9raWNrLWRlZGljYXRlZC0xLTIwLTI2 ) Get Started ( https://creatorscience.co/kick-dedicated-1-20-26 )Cheers, Jay PS. Already have a bookkeeper? Just intro them at sales@kick.co, and the team will help them deliver your books on Kick. PPS: This is only available to US-based customers at this time. Sorry for my international friends! ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/9qhzhnhd42mrd5t9/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/3ohphkh3xdlg3kfr/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/48hvhehmw2e8moax/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/8ghqhohow5vnq3sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/dpheh0hed7gn8qsm/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/e0hph7h7mngoq0f8/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9/owhkhqhwx8vdgvav/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9 ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/qdu2g2m7kot7h4ezg32clh82pvrkki4h4okr9 ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? 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( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/kkhmh2unz2vzq2tk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Google ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/58hvh8ug3o238zt7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== ) Hello, my friend! For the last three months, I've ignored the same item on my to do list: "2026 Calendar for The Lab" It's a super simple task: There are a few tentpole experiences that I know we'll be delivering in the community this year, and I should put them on the calendar so we can plan for them. ...but I resisted. And resisted. It felt like this formalization of my creativity. Plans are constraining! I just want to be punk rock! It became this mountain in my mind of this GIANT THING that I really had to put aside some time in order to accomplish. It's January now, and this week I had some time that I "put aside." No more excuses. And guess what? It took me maybe 30 minutes to complete. I laid out dates for: * Our Annual Town Hall (this Friday) * Quarterly mastermind matching * Our bi-annual Lab Reports * Our next Offline event (June 8-9) * New member welcome calls * Our (first-ever) Christmas party Here's why that's even more impactful than it seems at first glance: Each of these tentpoles is a marketable event. Now that I have a date for the experience, I can plan dates for specific marketing campaigns to leverage the excitement of those experiences, too. As I shared last week ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/l2heh6ulqv7q7mhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ), in an evergreen membership, moments of genuine urgency are rare and useful. In 30 minutes, I created clear timelines for the most important aspects of growing and sustaining our membership. None of these periods will "sneak up" on me (as they did last year), and I can make the experiences better and attract more people to them. No more wondering, "When should I start..." No more scheduling conflicts (because these are locked into the calendar). Now, I just need to deliver. So let me ask you... * What are the most important moments/deliverables of your year? * Are they on the calendar? * Have you planned how you'll promote them? If not, it may be the most useful 30-minute activity you do this week. PS: As I shared, our Town Hall is this Friday! We do this once per year. In it, we share what we added to the membership in 2025, our ideas for 2026, and ask the community for ideas and feedback to further improve. Shortly after the Town Hall, we'll begin our next round of curated mastermind matching. So, if you've been on the fence, this is a great time to join ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh8d3n9a2u9dp5d5ru9/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== )! ​ SPONSORED You create. We'll help you earn. ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/dphehmuedwndnpfl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== )​ “With Google AdSense, I can customize the placement, amount, and layout of ads on my site.” DIY Eule, one of Germany's largest sewing content creators. ​ Google AdSense gives you full control to customize exactly where you want ads—and where you don't. Use the powerful controls to designate ad-free zones, ensuring a positive user experience. -->Take control now ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/dphehmuedwndnpfl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9nb29nbGUtMS0xOC0yNg== ) Take control now ( https://creatorscience.co/google-1-18-26 ) ​ IN CASE YOU MISSED IT ⏮️ Experiment: Cohort to Membership Sales If you run a membership, you spend a lot ot time thinking about how to attract more members. There are three well-known methods, including: * Scarcity: Limiting the number of people who can join * Urgency: A looming deadline that necessitates a decision to join now or wait until a future opportunity * Status: Being a member builds self-esteem, or esteem in the eyes of others I've tried all three. In the first two years of The Lab, we had a 200-member cap. It was really effective in driving signups, because those spots filled up fast. But that cap proved to be too small—we wanted to increase geographic and topic density, meaning we want more creators within driving distance of one another and more creators focusing on Instagram, podcasting, or selling physical products. So, we removed the member cap and instead implemented an invitation-only approach. Now, you must be vouched for by another member or apply for membership. This was fundamentally to ensure that we created a consistent experience—the Standard and VIP tiers of The Lab were intended for professional creators who already had traction. This way, we ensured the conversation was relevant and useful to all members. But it also elevated the meaning of being a member, adding esteem. But what about urgency? Given that the membership is evergreen (i.e., people can be invited at any time), why would someone join today rather than tomorrow, next week, next month, or next year? This is the biggest challenge for evergreen memberships. What is the mechanism for getting people to join now? When you have an open-and-closed-door launch cycle, there's clear urgency. If you don't join now, you will have to wait until the next opening. But, if you don't want to do launches, what are other ways to create genuine urgency for fence-sitters? I recently ran an experiment to test one. -->Read the full Experiment ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/l2heh6ulqv7q7mhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ) Read the full Experiment ( https://creatorscience.com/experiment-cohort-to-membership-sales/ ) ​ NEW EPISODE ▶️ Why Paul Millerd REFUSED a $200K Book Deal (And Self-Published Instead) ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/e0hph0u7mwomodt7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj00YmlTSWRWcmxxbw== )​ Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful. So in this episode, we talk about that decision, the dark side of traditional publishing, the book deal Paul WOULD have taken, and when traditional publishing actually makes sense. → Get The New Hardcover Pathless Path ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh7h2u9dp5d5et9/aHR0cDovL3BhdGhsZXNzcGF0aC5jb20vaGFyZGNvdmVy )​ ​⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/owhkhwuwxldxdzuq/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9wYXVsLW1pbGxlcmQ= )​ Paul's Website ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/z2hgh7ue5rx5v9az/aHR0cHM6Ly9wbWlsbGVyZC5jb20v ) / Twitter ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/p8hehqu4r5or03sr/aHR0cHM6Ly94LmNvbS9wX21pbGxlcmQ_bGFuZz1lbg== )​ -->Watch now ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/e0hph0u7mwomodt7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj00YmlTSWRWcmxxbw== ) Watch now ( https://www.youtube.com/watch?v=4biSIdVrlqo )​or listen in your podcast player ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/x0hph3uekd0k6phg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9wYXVsLW1pbGxlcmQv )​ Keep going, Jay ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/25h2h9u3l0wlzoh8/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/qvh8h8ude2pe58sg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/g3hnhwumgowg53s3/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/9qhzhdud43r4mdbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/3ohphdu3x9gxl4tp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/n2hohquv2502prb0/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/wnh2h6uqmv6mpmil/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. Change your account details ↗ ( https://preferences.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v ) Unsubscribe from all emails ↗ ( https://400c164b.unsubscribe.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v ) Send mail to ​600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246. Was this forwarded to you? Subscribe here ( https://400c164b.click.convertkit-mail2.com/27uqlq7068toh8lnozri3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bqk85v/7qh7h2u9dp5d2eu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vc3Vic2NyaWJl ).

* * * ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/wnh2h6uq8dvd73il/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) This issue presented by: Sponsor Games ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/reh8h9umnpvpd5t6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) Hello, my friend! If you run a membership, you spend a lot ot time thinking about how to attract more members. There are three well-known methods, including: * Scarcity: Limiting the number of people who can join * Urgency: A looming deadline that necessitates a decision to join now or wait until a future opportunity * Status: Being a member builds self-esteem, or esteem in the eyes of others I've tried all three. In the first two years of The Lab ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hm047rb3uexmdmo2sg/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ), we had a 200-member cap. It was really effective in driving signups, because those spots filled up fast. But that cap proved to be too small—we wanted to increase geographic and topic density, meaning we want more creators within driving distance of one another and more creators focusing on Instagram, podcasting, or selling physical products. So, we removed the member cap and instead implemented an invitation-only approach. Now, you must be vouched for by another member or apply for membership. This was fundamentally to ensure that we created a consistent experience—the Standard and VIP tiers of The Lab were intended for professional creators who already had traction. This way, we ensured the conversation was relevant and useful to all members. But it also elevated the meaning of being a member, adding esteem. But what about urgency? Given that the membership is evergreen (i.e., people can be invited at any time), why would someone join today rather than tomorrow, next week, next month, or next year? This is the biggest challenge for evergreen memberships. What is the mechanism for getting people to join now? When you have an open-and-closed-door launch cycle, there's clear urgency. If you don't join now, you will have to wait until the next opening. But, if you don't want to do launches, what are other ways to create genuine urgency for fence-sitters? I ran an experiment, which resulted in 29 new members and $31,325 in revenue. -->Read the full experiment (4 min) ↗ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/z2hgh7ue0zrznxaz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vZXhwZXJpbWVudC1jb2hvcnQtdG8tbWVtYmVyc2hpcC1zYWxlcy8= ) Read the full experiment (4 min) ↗ ( https://creatorscience.com/experiment-cohort-to-membership-sales/ ) ​ IF YOU'RE FOCUSED ON SPONSORSHIP... Wait, an event that MAKES you money? ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== )​ My friend Justin Moore (who's personally generated $5M+ in brand partnerships) is hosting Sponsor Games ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) in San Antonio, TX, from March 15-18. This is NOT your typical conference. Sponsor Games is a 3-day, in-person coaching experience where you'll: ✅ Master the 8 steps of landing consistent, well-paying sponsorships through interactive GAMES ✅ Get real-time coaching from Justin and his team of sponsorship experts ✅ Network with other serious creators (capped at 65 attendees) ✅ Compete in the "Sponsor Tank" for a $5,000 cash prize + brand deal prizes ✅ Eat ridiculously good food (3 FULL meals are included) Basically, you’re going to leave with a clear game plan for landing your next 4 or 5-figure deal (and potentially secure one AT the event). It's super innovative, hands-on, and everyone who went last year raved about it. Creator Science readers save $400 using promo code JAY400! -->Get your ticket here ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/p8hehqu48e5em0ar/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yZ2FtZXMtMS0xMS0yNg== ) Get your ticket here ( https://creatorscience.co/sponsorgames-1-11-26 ) ​ IN CASE YOU MISSED IT ⏮️ My 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= )​ I just published my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), which includes: * The business financials * Highlights * Lowlights * Lessons Learned ...for both the business and life outside the business. It was hard to write! The story I've had in my head all year was that 2025 was a failure. That *I* was a failure. I neglected my health this year, overcommitted myself several times, and the result was a pretty constant unkind inner monologue. Thankfully, I spend hours each month performing a Retrospective where I look at: * My Goals * What Went Well * Concerns * Changes I'm Committing To ...and I do that for both the business and my personal life. I take this Retro, record a 30-minute video for The Lab, and then move forward. For this Year In Review, I reviewed those 12 Retros and identified highlights, lowlights, patterns, and lessons to be learned. Turns out that this "2025 was a failure" idea is a brutal, inaccurate, and unfair assessment of what I will likely look back on as a pivotal year in the business. A year where: * I got serious about writing a book * The Lab continued to grow * Our daughter began walking and talking We laid a lot of important groundwork this year. This isn't a short read, so there's no pressure or expectation from me. I hope this reflection is not a highlight reel (or a lowlight reel), but a useful accounting of what I experienced and—more importantly—learned from it, so I can help you skip over the painful bits. -->Read my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hph3uexmdmovhg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ) Read my 2025 Year In Review ( https://creatorscience.com/year-in-review-2025/ ) ​ NEW EPISODE 🎧 #288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/6qhehoul0464zmt9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXIv )​ A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers. In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his social media presence that he built during this daily Instagram posting challenge. In this conversation, you'll hear Yoni's approach to Instagram, what worked for him, why he ultimately says he wouldn't do it again, and why he believes his ex-audience of 20,000 may be more valuable. ​⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/kkhmh2un4p2prxtk/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXI= )​ Yoni's Website ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/58hvh8uglwowq4h7/aHR0cHM6Ly95b25pc21vbHlhci5jb20v ) / Instagram ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/25h2h9u3nx0x6xa8/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL3lvbmltYW4ubXA0 ) / Twitter ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/g3hnhwumx2o297a3/aHR0cHM6Ly94LmNvbS95b25pc21vbHlhcg== ) / Brainrot App ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/9qhzhdudn838wqiz/aHR0cHM6Ly90aGVicmFpbnJvdGFwcC5jb20v ) / YouTube ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/3ohphdu3v898m2ip/aHR0cHM6Ly95b3V0dWJlLmNvbS9AeW9uaW1hbi5tcDQ= ) / TikTok ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/n2hohquve454qgb0/aHR0cHM6Ly90aWt0b2suY29tL0B5b25pbWFuLm1wNA== )​ -->Listen now ↗ ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/6qhehoul0464zmt9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS95b25pLXNtb2x5YXIv ) Listen now ↗ ( https://podcast.creatorscience.com/yoni-smolyar/ )Keep going, Jay PS: All Signature Product Bootcamp recordings have been uploaded and are now available to members of The Lab ( https://400c164b.click.convertkit-mail2.com/zlu5o5px90tnhk5d6z7tphwokq500bq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhx27zl/x0hm047rb3uexmdmo2sg/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It's a great time to join! 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* * * ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/vqh3hmuo8085q3uw/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! I just published my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/reh8h9umndn8o2u6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ), which includes: * The business financials * Highlights * Lowlights * Lessons Learned ...for both the business and life outside the business. It was hard to write! The story I've had in my head all year was that 2025 was a failure. That *I* was a failure. I neglected my health this year, overcommitted myself several times, and the result was a pretty constant unkind inner monologue. Thankfully, I spend hours each month performing a Retrospective where I look at: * My Goals * What Went Well * Concerns * Changes I'm Committing To ...and I do that for both the business and my personal life. I take this Retro, record a 30-minute video for The Lab, and then move forward. For this Year In Review, I reviewed those 12 Retros and identified highlights, lowlights, patterns, and lessons to be learned. Turns out that this "2025 was a failure" idea is a brutal, inaccurate, and unfair assessment of what I will likely look back on as a pivotal year in the business. A year where: * I got serious about writing a book * The Lab continued to grow * Our daughter began walking and talking We laid a lot of important groundwork this year. This isn't a short read, so there's no pressure or expectation from me. I hope this reflection is not a highlight reel (or a lowlight reel), but a useful accounting of what I experienced and—more importantly—learned from it, so I can help you skip over the painful bits. -->Read my 2025 Year In Review ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/reh8h9umndn8o2u6/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20veWVhci1pbi1yZXZpZXctMjAyNS8= ) Read my 2025 Year In Review ( https://creatorscience.com/year-in-review-2025/ )Keep going, Jay PS: All Signature Product Bootcamp recordings have been uploaded and are now available to members of The Lab ( https://400c164b.click.convertkit-mail2.com/68unonmk2wt8h5xk23etohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6b7pdxv/l2hn4vkmt6ulw2wgdnig/aHR0cHM6Ly9qb2luLmNyZWF0b3JzY2llbmNlLmNvbQ== ). It's a great time to join! 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* * * ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/3ohphdu3v2v66xtp/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! A few years ago, my accountant recommended I begin filing as an S-Corp and open a Solo 401(k). I didn't really know what that was, so she explained... Basically, my business revenues had reached a point where it made sense for me to file my taxes as an S-Corp instead of an LLC (more than $150,000 per year). This didn't require any structural changes; it's literally just a box on the same tax forms to elect to file as an S-Corp (even though my business was an LLC). But, by doing so, I actually saved on taxes and was able to put more of my earnings into a retirement account (that Solo 401(k) she was talking about). Around that same time, I saw a Tweet from Ankur Nagpal (the former founder of Teachable) about starting a new company to provide Solo 401(k)s. In his view, they were the most tax-advantaged retirement accounts in America, allowing tax deductions of up to $70,000 per year. And while there are some strict eligibility criteria, I met them! It turns out, most creators meet the criteria for opening a Solo 401(k). Not only that, but if your spouse works in the business (like mine), we can both have Solo 401(k)s, effectively doubling our potential tax deduction. There were a few hoops to jump through. This strategy required me to start receiving a W-2 salary from the company. We set up Gusto ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/owhkhwuw565336hq/aHR0cDovL2NyZWF0b3JzY2llbmNlLmNvL2d1c3Rv ), and I now run payroll twice per month. I'll be honest—I still don't understand all of this tax stuff. That's why I employ a great CPA (shoutout Kristine ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/p8hehqu4828kk5hr/aHR0cHM6Ly93d3cuYXZhbnR0YXh3b3Jrcy5jb20v )) to help me set this stuff up. But the result is that my wife and I both have meaningful retirement accounts that grow month over month. Every month that the business doesn't implode is another big contribution towards our future. This is the boring-but-important stuff I don't see anyone talking about in the creator space. When you're employed full-time, you probably have a retirement plan through your employer—creators like us should have that too! I've been using Carry ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/x0hph3uexpx88lig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jYXJyeQ== ) (Ankur's company) for three years now—and it's been a game-changer for my peace of mind knowing that this little internet business isn't just supporting me today, but it's setting my family up for retirement too. Because I was such a happy Carry customer, I became an investor in and affiliate for Carry too. So I receive compensation for any referral I make to Carry (as well as my own personal interest in the company's success). But I only promote and invest in companies I use personally and truly believe in. Financial education is important, and I just don't see it in the creator space. So I just published a new video talking with Ankur about it. He'll help you understand: * If you are eligible * The benefits of a Solo 401(k) * The timelines you need to know That last part is important—if you want to implement this tax strategy for your own 2025 tax filing, you need to open an account and make your contribution election before December 31. That sounds intense, but it's very doable. You can contribute less than your initial election (just not more). So if you're worried you can't get a perfect figure from your CPA before the deadline, keep that nuance in mind. As Ankur says in our conversation, it's better to overestimate than underestimate your election. You can watch or listen to my full conversation with Ankur below. He also shared a free guide to help you pay less in taxes (regardless of whether you use a Solo 401(k) or not). → Here's Ankur's free tax guide to understand this stuff ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/6qhehoul050vv2f9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby90YXgtZ3VpZGUtZW1haWwtMTItMTktMjU= )​ → Learn more about Carry here ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/x0hph3uexpx88lig/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9jYXJyeQ== ) (affiliate) I'm grateful for figuring this out when I did. But this is not financial advice! You should speak with your own accountant and/or financial advisor to determine whether you are eligible and whether this makes sense for you. ​ WATCH NOW ▶️ How Creators And Solopreneurs Can LEGALLY Pay Less Taxes ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/58hvh8uglnlppma7/aHR0cHM6Ly95b3V0dS5iZS9Pak0yWDdwZmZxQQ== )​ In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s, which he calls the most powerful tax account in America. So he built a new company called Carry that helps you legally keep more of what you earn and invest it the way you want. -->Watch now ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/58hvh8uglnlppma7/aHR0cHM6Ly95b3V0dS5iZS9Pak0yWDdwZmZxQQ== ) Watch now ( https://youtu.be/OjM2X7pffqA )​or listen in your podcast player ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/qvh8h8udq4qggofg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9hbmt1ci1uYWdwYWwv )​ Cheers, Jay ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/08hwhgu2q9q006hp/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/l2heh6ulwnw55dhg/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/dphehmuerorzz3il/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/7qh7h2u9363vkku9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/owhkhwuw5653k6sq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/p8hehqu4828k35cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! I want to make you an offer to help you build your audience or drive more revenue. And to do that, I need you to answer a few questions. It will only take you ~30 seconds, and it’ll help me tailor my future content to you, too. → ​Get your personalized offer​ ( https://400c164b.click.convertkit-mail2.com/5qum7m5p9la7hnlx64zf6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37ps40g5o/kkhmh2un454gd8sk/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9mb290ZXItcGVyc29uYWxpemVkLW9mZmVy ) Your Email Preferences: Your email address is b@email.gomodulr.com. 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* * * ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/l2heh6u3787gz5fg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20v ) Hello, my friend! Thanks for subscribing! My name is Jay, and I'm the writer behind Creator Science. More than 60,000 people read this newsletter every Sunday to become smarter, more successful creators. I've been a professional creator for 7 years. Creator Science generates ~$850,000/yr with two full-time employees (me and my wife). We're lean and effective. We generate a lot more revenue than the typical creator, and I want to help you do the same. I strive to be honest, direct, and up-to-date in my teaching. The online business space changes quickly, so we need to change with it. With seven years of published content, I know it can be challenging to know WHERE to start. So, I recently spent weeks painstakingly categorizing and organizing my entire catalog of long-form content. You can now binge through my best content related to: * Business Strategy * Content Strategy * Audience Building * Monetization * Mindset * Process & Operations * Finances * Team Building I even categorized by publishing platforms (LinkedIn, email, YouTube, etc.) and revenue models (courses, memberships, sponsorship, etc.). You can explore ALL those greatest hits essays in the Rabbit Hole: -->Go down the Rabbit Hole ↗ ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/l2heh6u3787gv5sg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYmluZ2U= ) Go down the Rabbit Hole ↗ ( https://creatorscience.com/binge ) Here's a (slightly) shorter list of my most popular free resources to get you started (a lot of people bookmark this email): * ​Full list of gear I use ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/m2h7h6u8zdzr0gul/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby90b29sYm94 ) (and recommend) * ​Product Inspiration Swipe File ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/dphehmu0nln3wocl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9yZXZlbnVl )​ ​ ------ Essays ------ * ​How to become a professional creator – the PARTS model ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/e0hph0u0o8oxweh7/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vcGFydHMv )​ * ​How to find your niche (and why the typical advice is bad) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/7qh7h2uo5r5gppu9/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vbmljaGUv )​ * ​Association: The Secret to Organic Growth ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/owhkhwurd2dzl7iq/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vYXNzb2NpYXRpb24v )​ * ​The Pendulum: How to Get Ahead of Trends ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/z2hgh7u3xqxgrdfz/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vcGVuZHVsdW0v )​ * ​Designing Your Content Strategy ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzonov59br/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vY29udGVudC1zdHJhdGVneS8= )​ * ​Indifference is the enemy ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uw050gdwcg/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jb20vaW5kaWZmZXJlbmNlLw== )​ ---------------- Podcast Episodes ---------------- * ​#2: James Clear ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/6qhehou7emeq6lc9/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9qYW1lcy1jbGVhci8_cmVmPWNyZWF0b3JzY2llbmNlLmNvbQ== ) – Habits, research, and how to create A+ work from a New York Times best-selling author * ​#41: Tim Urban ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/kkhmh2ulvkv726tk/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS90aW0tdXJiYW4vP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – Why the author of Wait But Why focuses on quality over consistency * ​#199: Katelyn Bourgoin ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/58hvh8um2r2eo7u7/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9rYXRlbHluLWJvdXJnb2luP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – How to write great social content (and lessons learned from her recent launch) * ​#109: Justin Welsh ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/25h2h9u2wkw50nc8/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9qdXN0aW4td2Vsc2gvP3JlZj1jcmVhdG9yc2NpZW5jZS5jb20= ) – How a LinkedIn legend expanded into Twitter and Email * ​#93: Codie Sanchez ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uw0qr7zgfg/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jb2RpZS1zYW5jaGV6Lw== ) – Growing a newsletter by dominating social media (in just over 2 years)! * ​#188: Richard van der Blom ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/qvh8h8urp9px2eug/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9yaWNoYXJkLXZhbi1kZXItYmxvbS8= ) – How the man behind the LinkedIn Algorithm Report uses LinkedIn. * ​#191: Breaking down my $60,723 product launch ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/g3hnhwu3w4wvori3/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jcmVhdG9yaHEtcmVjYXAv )​ -------------- YouTube Videos -------------- * ​How I earned $300K as a creator in 2022 ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/9qhzhdupror73whz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_cmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ2PUhmWl85WTlwVUdv )​ * ​Meet The Godfather of YouTube Strategy (Paddy Galloway Interview) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/3ohphdu7gegw9gfp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MSZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ2PVVIaFRLd2NsSENz )​ * ​Meet the Secret Scriptwriter Getting YouTubers Millions of Views ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/n2hohqu30z0d5pc0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9NSZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTFzJnY9UzZVcThjbmlDMVk= )​ * ​Write Better YouTube Titles In 54 Minutes (Jake Thomas | Creator Hooks) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/48hvh7ur848oqdsq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MyZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTVzJnY9dUxOV2xPaEVIcG8= )​ * ​Meet the Ex-YouTube Employee Changing YouTube Education (Jon Youshaei) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh2h6uw6e6zveal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9NCZsaXN0PVBMc0Y4N0UwMGczRElJYXFFX2ItUU5Wb3RTcld4V1lSUEYmcHA9Z0FRQmlBUUImcmVmPWNyZWF0b3JzY2llbmNlLmNvbSZ0PTEwMDNzJnY9OEF5dkFVbC02Qnc= )​ * ​How She Made a 750,000 View Video (with less than 1K subs) ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/reh8h9u0zgz8v6b6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_aW5kZXg9MTkmbGlzdD1QTHNGODdFMDBnM0RJSWFxRV9iLVFOVm90U3JXeFdZUlBGJnBwPWdBUUJpQVFCJnJlZj1jcmVhdG9yc2NpZW5jZS5jb20mdD0xODM2cyZ2PUZWWlFyN0pyOFYw )​ ---------------- Premium Products ---------------- Lastly, if you want to get results ASAP, you may want to consider one of my highest-rated products: * ​CreatorHQ ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh7od7rc6uw6e6zvlhl/aHR0cHM6Ly9jcmVhdG9yaHEuY28= ) – the operating system that makes running your creator business much simpler. * ​Newsletter Masterclass ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/8ghqh3ulnmn4p8al/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL25ld3NsZXR0ZXI= ) – 6 years of lessons from writing an email newsletter in one 90-minute session. * ​Build A Beloved Membership ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/08hldwv7hgudr3r8w8tp/aHR0cHM6Ly9jb3Vyc2VzLmNyZWF0b3JzY2llbmNlLmNvbS9wL2JlbG92ZWQtbWVtYmVyc2hpcA== ) – my blueprint for earning recurring revenue with a membership people truly love. While I have you, could I ask you a quick question? What's going on in your world that led you to subscribe to this newsletter? Just hit reply and let me know. Cheers, Jay ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/e0hph0u0o8ox2es7/aHR0cHM6Ly9qYXkuYmxvZw== ) Jay Clouse Say hi 👋 on Instagram ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzexmr44br/aHR0cHM6Ly9pbnN0YWdyYW0uY29tL2pheWNsb3VzZQ== ), X ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/x0hph3uwm3oke9ug/aHR0cHM6Ly93d3cueC5jb20vamF5Y2xvdXNlLw== ), or LinkedIn ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/z2hgh7u3xqxg8dhz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pheWNsb3VzZS8= ) ▶️ Watch my latest YouTube video ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/wnh2h6uq5le54ohl/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby95b3V0dWJlLXNpZ25hdHVyZQ== ) 🚀 Partner with Creator Science ( https://400c164b.click.convertkit-mail2.com/e5u7l7oek2c0uz7ex4i8h8mgnw22b57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550neb2g03q/p8hehquzonovl9cr/aHR0cHM6Ly9jcmVhdG9yc2NpZW5jZS5jby9zcG9uc29yLXNpZ25hdHVyZQ== ) ⚠️ Your personalized offer is waiting! 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