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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/6qhehoulr3lqp9i9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/58hvh8ugx4ge5wh7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2Uv )​ ​Join 63,553 smart people 🤔 Random thought... Nothing humbles you quicker than confidently typing the wrong password three times in a row. You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Growth in Reverse ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/g3hnhwum90mv3da3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz9yZWZlcnJhbENvZGU9ZGs2dTZ1cw== )… ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/g3hnhwum90mv3da3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz9yZWZlcnJhbENvZGU9ZGs2dTZ1cw== )​ * Want to grow your email list? * ​30 Days of Growth ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/g3hnhwum90mv3da3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz9yZWZlcnJhbENvZGU9ZGs2dTZ1cw== ) is sharing 30 proven tactics from 30 creators. * 1 actionable email per day. 30 days. 0 dollars. ​ ​​→ Get 30 ways to grow your list ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/g3hnhwum90mv3da3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz9yZWZlcnJhbENvZGU9ZGs2dTZ1cw== )​ Read time: 55 seconds ⚡ ⚡️ Quick Tip Remove the moment your buyer feels the money leaving their wallet. ​ 🧠 Brainy Breakdown Amazon Prime members spend nearly 2x more than non-members every year. ​ Here's why: ​ When you pay the $139 membership fee once a year—or opt for the monthly automatic fee—that payment gets mentally filed away and forgotten. ​ So every time you click "Buy Now," it feels like saving money on products and two-day shipping. ​ But that’s not all. ​ Amazon engineered away every moment that reminds you money is leaving your bank account ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/x0h0p74ls3ue24egwzfg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) with 1-click purchase options and stored cards. ​ The less you feel the purchase? The easier it is to make one. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win PAINKILLER (value $475). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) Veblen Effect ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) --> ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) Pain of Paying ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) --> ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) Ostrich Effect ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/48hvh7uml7morniq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1tdnVwZXBneG9uZjVocXpvNjl4Ym1ocnhxNHdlM2FxdzA0eDZ6bTlsM3hneHJxMDhwdm9xcmc1NTl6eDlucGRkNzR4dzY2bXJueHd6Z2d4OGxyZWV3cTdvejQweDlybmtxZWVncXdrbHZuNnF3cGw2bzJvdzh6cXFkejJoMjhrbGs= ) *Winner chosen on the next Fri-yay issue. Big congrats to our previous winner, April A. 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Look at your sales page and find the moment where your buyer is most likely to feel the money leaving. Then rewrite that section to shift their focus from the cost to what they're actually gaining long-term. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/08hwhgu2ep28ddip/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. While some course creators nickel-and-dime you with paywalls and locked modules, PAINKILLER's bite-sized lessons and 9 AI-powered messaging tools ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/58hqv20rb8ugx4gem0c7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) are yours for life after just one payment. ​ So you can turn to this proven messaging system a year from now and craft research-backed messaging again in just 3.5 days—without spending another dollar. ​ ​ ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqzo69xbmhrxq4we3aqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/vqh3hmuo0qo5peuw/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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Issue #007 • 1 min 59s When you hear "inbound marketing," you think HubSpot. When you hear "solopreneur," you think Justin Welsh. Powerful, right? These smart folks are examples of idea owners. Wanna discover the 6 types of ownable ideas—and how to find yours? Listen to my recent chat with Dave Gerhardt from Exit Five > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/25h2h9u39mlmgqf8/aHR0cHM6Ly9zaGFyZS50cmFuc2lzdG9yLmZtL3MvMDkxNmMyNTg= )​ Spend extravagantly on the things you love, and cut costs mercilessly on the things you don't. ​ ​ Ramit Sethi, I Will Teach You To Be Rich If you're telling your audience they should aim for $50k months and grow a massive team to be successful, you're missing a powerful opportunity: giving them permission to do what they actually want to do. ​ ​Ramit Sethi went from investing his first check into stocks (and losing half instantly) to building a multi-million-dollar business that shows other people how to get rich. BEFORE ------ Stanford student sharing free money tips on his blog AFTER ----- $25M net worth ​ How'd he do it? By teaching people how to spend guilt-free. ​ While other money gurus shame people for buying $5 lattes and tell them to pinch every penny, Ramit gives people permission to spend on what they love—as long as they cut back mercilessly on things they don’t. ​ Love fancy lobster dinners? Budget for them. Hate the thought of paying $1k+/month for a luxury car? Buy a reliable beater and drive it ‘til the wheels fall off. ​ With Ramit, the path to financial freedom is no longer about deprivation, misery, and breakfasts without avocado toast. It's simply about conscious spending. -->Advising others how to get rich on his podcast ( ) Bestselling author ( ) Sought-after public speaker ( ) HERE'S EXACTLY HOW RAMIT SETHI DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/9qhzhdudw5453kiz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: How it feels onboarding a new client for UNIGNORABLE 2.0 > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/48hvh7umlxwxq9fq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mZWVsLWxpa2UtdGhpcy8= )​ ---------- Next week: ---------- How Chris Walker became known as the “Father of Modern Demand Gen.” Don't wanna miss it? Subscribe to Unignorable now (and unlock your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/n2hgowkvtquvq72755a0/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ ​FYI: You just read an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/qvh34l88h8udwkek28hg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | Update your profile ( https://preferences.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2n5m5wckhko96km6ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/m2h7h6u354240mal/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IveG11cGg2aHAwNzU3a2ZybnBwdm5xYzJlbHEyZGV1bmhkcWV6ZQ== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ Subscribe | Advertise ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/z2hpp5l6h7ue62mg5zaz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/reh8h9umdlo843c6/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzdvNzVmMXhrdWZ0aWhqZ3p1a3kwcGpleXBnYg== )​ 🤔 Did you know... When you're comparing TVs in the store, a 55" vs. 65" screen feels like a massive difference. ​ But once it's mounted on your living room wall? You stop thinking about those extra inches entirely. ​ Keep reading to find out why. 📺 Read time: 3.1 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/reh8h9umdlo843c6/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzdvNzVmMXhrdWZ0aWhqZ3p1a3kwcGpleXBnYg== )​ Paid for UGC you couldn't run as an ad? ​ ​Bad lighting. Off-brand. No usage rights. Bad UGC is worse than none if you've paid for content you can't use. ​Insense ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/reh8h9umdlo843c6/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzdvNzVmMXhrdWZ0aWhqZ3p1a3kwcGpleXBnYg== ) works differently: every creator is vetted, every collaboration includes lifetime content usage rights, and you don't pay until you approve. Trusted by Monster Energy, Quince, SmileSet, and 3,500+ brands. Plus a money-back guarantee if the creator ghosts! ​ ​→ Book your free strategy call ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/reh8h9umdlo843c6/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzdvNzVmMXhrdWZ0aWhqZ3p1a3kwcGpleXBnYg== )​ (Book a free demo by April 24 and get $200 credits) Imagine this… ​ You're at the grocery store to grab snacks for movie night. ​ You spot two boxes of microwave popcorn brands sitting side-by-side. Both are the same price: $4.99. ​ So you pick up both boxes and start comparing descriptions and ingredients. ​ Brand A proudly claims their popcorn is doused with "movie-theater-style butter" and comes with "premium kernels." ​ Meanwhile, Brand B promotes their "organic sea salt butter" and "non-GMO kernels." ​ Suddenly, you’re imagining the taste difference between movie theater butter and organic sea salt butter. ​ Then you begin wondering if you’d rather have non-GMO kernels or premium ones. ​ You’ve never thought about the difference between popcorn this much in your life. ​ But something about the non-GMO kernels makes this snack decision feel a tad healthier, so you toss Brand B into your cart. ​ Later that night, you put on The Housemaid and begin lounging on the couch like a sloth with your bowl of freshly microwaved popped popcorn. ​ It’s buttery, salty perfection. ​ But here’s the thing: ​ You haven’t thought about those “non-GMO kernels” since you checked out. And honestly? You don’t even remember why you picked this particular brand. ​ All you care about is having a big bowl of popcorn to munch on. ​ ​Why did a difference that felt so important at the store vanish the moment you stopped comparing?​ ​ In today’s edition of Why We Buy 🧠 we’ll explore Distinction Bias—why we overestimate how much differences will matter when comparing two options side-by-side. ​ ​Let’s get into it. ​ 🧠 The Psychology of Distinction Bias Researchers used a tasty ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/8ghqh3uod674zpal/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS90YXN0ZS8= ) chocolate experiment to test this theory, giving participants a choice between two options: ​ Option A: Recall a personal failure ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/l2heh6ul2mdgeksg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9uZWdhdGl2aXR5LWJpYXMv ) and get 15 grams of chocolate Option B: Recall a success but get only five grams of chocolate ​ When choosing between them, participants fixated on the chocolate difference. ​ Getting three times more chocolate felt significant enough to influence their decision, even if it meant resurfacing a failure. ​ But here's what happened: the chocolate amount didn't affect how they actually felt at all.​ ​ Participants who recalled failures felt worse ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/7qh7h2u9l2xgqwu9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) despite getting more chocolate. While participants who recalled successes felt better with less chocolate. ​ This means once participants stopped comparing and started experiencing, the chocolate aspect that seemed important became… irrelevant. ​ Our brains fixate on specs, features, and potential upgrades when making decisions. ​ …Then barely notice those same differences once we're using the product or service. ​ That’s why smart marketers show buyers which differences actually matter in daily life. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Streaming​ ​Make premium tiers irresistible through direct comparison ​ ​On Pandora’s pricing page, the differences between the two plans become crystal clear when they’re sitting side-by-side: ​ Premium is the only one that gives you 60 days free, ad-free listening, and the ability to make and share playlists. ​ Seeing them together makes Premium feel like a major upgrade for just a few extra dollars. ​ But if you evaluated the Premium plan on its own? Those benefits might not feel worth paying for at all. ​ Psst… Wanna design a scalable offer people happily pay premium prices for… in just 4 hours? Check out the self-guided workshop for overworked entrepreneurs > ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/7qhre84xa2u9l2xgq3f9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av )​ ​ Ads​ ​Connect specs to moments, not measurements ​ ​When phones sit side-by-side in a store, megapixel counts make tiny differences feel massive. ​ But Apple’s “Shot on iPhone” campaign removed the need for side-by-side spec comparisons—before you even walk into the store. ​ Instead of relying on impressive but arguably meaningless numbers, Apple showcased vivid photos ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/qvh8h8udwmlxz9fg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9waWN0dXJlLXN1cGVyaW9yaXR5LWVmZmVjdC8= ) shot by everyday users, like an underwater shot of a golden retriever diving into a pool to get his ball. ​ By the time you're comparing phones, the question isn't "48MP vs 12MP?" ​ It's: "Can this camera capture the shot I care about?” ​ And with Apple, you already know the answer is yes. ​ SaaS​ ​Limit the comparisons buyers can make ​ ​Kit leads with one question on their pricing page: "How many email subscribers do you have?" ​ Your answer determines your pricing well before you get a chance to dig into the secondary feature comparisons. ​ By anchoring the decision to subscriber count—the one metric that directly impacts your pricing ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/n2hohquvq9ldmdc0/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zYWxpZW5jZS1iaWFzLw== )—Kit keeps small feature differences (like whether you need 3 landing pages vs. 10 or basic automation vs. advanced sequences) from sending you down a rabbit hole of comparisons you’ll forget 10 minutes later. ​ 💥 The Short of It Side-by-side comparisons make tiny differences feel enormous. ​ But the moment your customer stops shopping and starts using what they bought, those differences disappear. ​ So help buyers focus on the differences that'll actually matter in daily use—aka the ones they’ll still care about three months after purchasing. ​ Because those are the differences that drive satisfaction, not just a one-off sale. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/08hwhgu2e6p8exap/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/l2heh6ul2mdg2kfg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/dphgg2r6umue692365fl/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/owh228qviwuw9m0z9paq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/z2hpp5l6h7ue62mg5zaz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlwoqqzfrh8eq3p2gs8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/25h2h9u39pq59ph8/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Fabi.ai ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/7qh7h2u9l5p8q4s9/aHR0cHM6Ly93d3cuZmFiaS5haS8_dXRtX2NvbnRlbnQ9d2h5d2VidXkmdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fc291cmNlPW5ld3NsZXR0ZXI= )… ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/7qh7h2u9l5p8q4s9/aHR0cHM6Ly93d3cuZmFiaS5haS8_dXRtX2NvbnRlbnQ9d2h5d2VidXkmdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fc291cmNlPW5ld3NsZXR0ZXI= )​ * You need this report today. 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WWB readers get 20% off first 3 months with code WHYWEBUY​ Read time: 50 seconds ⚡ ⚡️ Quick Tip Describe your potential buyers as a desirable noun. ​ 🧠 Brainy Breakdown Taylor Swift doesn't call people who love her music “fans” like every other artist. She calls them Swifties. ​ That one specific science-backed noun ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/owhkhwuw9dlnp4aq/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )? It’s helped build one of the most powerful brands in music. ​ Here's why: when your copy hands someone a desirable identity label—like Swiftie, athlete, or copy scientist—their brain immediately works to live up to it. ​ Suddenly, buying a ticket isn't just buying a ticket. It's being the loyal Swiftie they already believe they are. ​ (So loyal that one fan paid $22,500 for a single concert ticket. 🤯) 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) Bounded Rationality ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) --> ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) Salience Bias ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) --> ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) Confirmation Bias ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/z2hgh7ue6xr7n3hz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj05MnVseGxtOG93YW5oNnJxNXZ4ZjloemR4NDg4MmkwZHp4OHA1NzNndzhyODIwejk2bWswMnJ2djM1ODM0NmVlcXg4ZHBwNzI0OGQ1cnI4OWcybm5kMHFrNXh6ODMyNGwwbm5yMGRsZ200cDBkNmdwa29rZDk1MDBlNW9iMnB4b3g= ) *Winner chosen on the next Fri-yay issue. Big congrats to our previous winner, Dan 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Swap one generic descriptor in your copy for a noun your buyer really wants to be known as. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/p8hehqu46o5dm4ir/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. Phill Agnew (my Wallet-Opening Words co-creator) and I sold 300+ pre-orders of our copywriting playbook ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/m2hg38n7u6u35z09voul/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) by helping potential buyers see themselves as copy scientists. ​ ​ ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh6rq5vxf9hzdx4882i0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/x0hph3ue20dzo9ig/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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Issue #006 • 1 min 51s FYI: You’re reading an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/wnhvr822u6uq77qzqlil/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) The question of what you want to own is actually the question of how you want to live your life. ​ ​ Marie Kondo If you're overloading your audience with tips to follow, you're missing a powerful shift: Teaching them to trust their own instincts. ​ ​Marie Kondo went from organizing her mom’s magazines as a kid to selling 13M+ copies of her first book and landing a Netflix series. BEFORE ------ Little girl obsessed with organizing AFTER ----- One of Time Magazine's 100 Most Influential People in the World ​ How'd she do it? By making decluttering about joy instead of rules. ​ While other organizing experts hand out hard rules about what to keep and toss (like "if you haven't used it in 6 months, throw it out"), Marie asked one question: "Does it spark joy?" ​ She didn't tell you if the jeans you wore in high school should make you happy. She taught you to hold each item, feel your body's reaction, and trust that feeling. If it doesn’t spark joy, then it’s time to get rid of it. ​ Suddenly, tidying up wasn’t a dreaded chore—it was personal and emotional. And it changed how millions organize. -->Helping others tidy up on her Netflix show ( ) Being a featured guest on The Late Show ( ) Showing her 4th book as a best-selling author ( ) HERE'S EXACTLY HOW MARIE KONDO DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/x0hph3ue22eg9rag/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: When you finally re-emerge after a deep dive sesh creating personal brand strategies > ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/25h2h9u399354ei8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mZWVsLWxpa2UtdGhpcy8= )​ ---------- Next week: ---------- How Ramit Sethi built a personal fortune teaching people to spend guilt-free. Don't wanna miss it? Subscribe to Unignorable now (and unlock your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/kkh5824lu2unwwn766tk/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | Update your profile ( https://preferences.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp08mxwu5h2d32xnzsgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/wnh2h6uq77qzx8bl/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZ2t1bmg1aGx3NzJ4M2l6b2RkOW9rdThleDhtcmtzbWg5bHc4dw== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ Subscribe | Advertise ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/l2hrrlwxi6ul2q9x4pag/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/3ohphdu3mxlp99up/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVrb2MycWZidnFzbDFyemR1dHBjaTAxNmJpbg== )​ 🤔 Did you know... Two seemingly identical offers can perform wildly differently. ​ Same problem solved. Same promise made. Same outcome achieved. ​ But one science-backed move can make buyers breathe easier, click faster, and even pay more. ​ Keep reading to discover the psychological shift most marketers overlook. 🧠 Read time: 3.2 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/3ohphdu3mxlp99up/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVrb2MycWZidnFzbDFyemR1dHBjaTAxNmJpbg== )​ Turn one brief into dozens of ad creatives ​ ​Insense ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/3ohphdu3mxlp99up/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVrb2MycWZidnFzbDFyemR1dHBjaTAxNmJpbg== ) makes UGC ads insanely cost-effective: and Andromeda approved! Trusted by 3,500+ ecommerce brands, Insense gives you access to 80,000+ vetted creators across 35+ countries. From just one brief you can get numerous raw footage clips to mix, match, and turn into multiple scroll-stopping creatives for your paid social ads (with lifetime usage rights!). If you’re ready to explore endless UGC possibilities, and scale your creative without scaling your team, Insense is the right fit for you. ​ ​→ Book a free demo today to save $200 ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/3ohphdu3mxlp99up/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVrb2MycWZidnFzbDFyemR1dHBjaTAxNmJpbg== )​ (Book a free demo by April 10 and get $200 off your first campaign) Imagine this… ​ You're shopping for a new vacuum cleaner because your old one finally kicked the bucket after five years. ​ You narrow it down to two nearly identical models, both supported by a sea of glowing reviews. ​ The first one costs $169 and has a 30-day return policy. But you’d have to pay a flat fee of $19.99 to return it. ​ The second one costs $189 and comes with a 30-day 100% money-back guarantee—no questions asked—plus free return shipping. ​ Deep down, you know the odds you’ll need to return either vacuum are slim to none. ​ (You’ve literally never returned a vacuum in your life.) ​ But you start thinking about all the things that could technically go wrong. ​ ​What if it’s too heavy to carry upstairs? What if it’s too loud? What if it’s a pain to change out the bag? ​ Even though both let you return the vacuum in the same time frame, something about the second option feels safer. ​ So you spring for the pricier one. ​ A few weeks later, you're vacuuming dog hair off the carpet in your living room and realize the cheaper model would've been just fine. ​ But honestly? You have no regrets. ​ ​Why did you pay $20 more for this vacuum? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Zero Risk Bias—why we value risk elimination more than risk reduction. ​ ​Let’s get into it. ​ 🧠 The Psychology of Zero Risk Bias Humans don’t evaluate risk like statisticians. Researchers found that out the hard way. ​ They presented participants with two regular cleaning products—toilet bowl cleaner and insecticide—and detailed the potential negative health impacts. ​ Then they asked: How much would you pay for a safer version? ​ Participants were willing to shell out up to three times more to eliminate a tiny risk completely (from five injuries in 10,000 cases down to zero) than to get the same reduction from a higher baseline (15 injuries in 10,000 cases down to 10 in 10,000). ​ Mathematically, both reduce the risk by five cases. ​ But psychologically? One brings the risk to zero—and the other doesn’t. ​ The possibility of risk—even a slight one—feels more real and threatening than the actual probability ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/wnh2h6uq7mp0vrbl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) suggests. ​ So when one option is framed ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/08hwhgu2en5lw2fp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mcmFtaW5nLw== ) as "zero risk," it takes fear out of the equation completely. ​ That emotional relief is so powerful we'll pay more for it, even when the real-world difference is negligible. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ SaaS​ ​Eliminate free trial deadlines (yes, really) ​ ​We’ve all signed up for 30-day trials that require a credit card on file. HubSpot ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/vqh3hmuo0m7w3gbw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jYXRlZ29yeS1jcmVhdGlvbi8= ) does it differently. ​ Their CRM is free forever—no expiration date, no credit card required to sign up. ​ By eliminating time pressure and financial commitment, HubSpot removes the perception of risk entirely. ​ (It also wipes out the headache of comparing 12 different CRMs and still feeling unsure ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/m2h7h6u352p402ul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jaG9pY2UtcGFyYWRveC8= ).) ​ Psst… Wanna design a scalable offer people happily pay premium prices for? Now you can—in just 4 hours. Learn more here > ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/l2h98pw2u6ul2q9xvecg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av )​ ​ Consulting​ ​Restructure packages to eliminate commitment anxiety ​ ​Many clients are leery of getting locked into long-term contracts, especially when results are uncertain. ​ So a business consultant could restructure their multi-month service offering into a risk-free sprint package consisting of two-week focused projects. ​ The key? Zero commitment beyond the current sprint. ​ The messaging emphasizes there are no long-term obligations and the client can discontinue after the sprint ends with zero penalties. ​ Potential clients who'd normally ghost after the proposal are more likely to say “yes” to trying one sprint—and stick around once they see the results. ​ E-commerce​ ​Make your guarantee the hero of your messaging—not a side note ​ ​Most online shoppers don’t abandon their carts because of the total. ​ They abandon them because buying shoes—or jeans—without trying them on feels risky AF. ​ So instead of burying their 365-day free returns and free shipping both ways in the fine print, Zappos made it the star of their brand. ​ That triggered zero risk bias by eliminating every imaginable friction point: time pressure, return costs, and buyer's remorse ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/e0hph0u7vmgrwvf7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9yZWdyZXQtYXZlcnNpb24v ). ​ Think a generous return policy would dramatically cut into profits? It did the opposite, helping fuel Zappos' growth into a $1.2 billion Amazon ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/7qh7h2u9ld7np5a9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hbWF6b24tdGVhcmRvd24v ) acquisition. ​ 💥 The Short of It Your customers don’t want low risk. ​ They want no risk. ​ Because when even a sliver of uncertainty lingers, hesitation creeps in ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/z2hgh7ue65vlr2cz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== ). ​ But when you eliminate that risk entirely (or make it feel eliminated), you lower psychological friction and increase conversions. ​ Because at the end of the day, marketing is less about persuasion and more about helping customers feel safe enough to say “yes.” ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ue2k6qdqag/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/7qh7h2u9ld7npgc9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/dphgg2r6umue6dgpmzil/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/owh228qviwuw9xvq7nbq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/l2hrrlwxi6ul2q9x4pag/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv06qgnighv0rr40rsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/kkhmh2unwzqx33fk/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Triple Whale ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/z2hgh7ue6plm6dsz/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3RoZS1jcmVhdGl2ZS1hdWRpdC1ndWlkZS1mb3ItZWNvbW1lcmNlLWJyYW5kcz91dG1fY2FtcGFpZ249bWt0LWNyZWF0aXZlYXVkaXRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PWZyaXlheS0wMzI1MjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )… ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/z2hgh7ue6plm6dsz/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3RoZS1jcmVhdGl2ZS1hdWRpdC1ndWlkZS1mb3ItZWNvbW1lcmNlLWJyYW5kcz91dG1fY2FtcGFpZ249bWt0LWNyZWF0aXZlYXVkaXRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PWZyaXlheS0wMzI1MjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )​ * 15-25% of your ad spend is wasted on fatigued creative. * Algorithms now reward creative diversity—not more variations. * ​Triple Whale ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/z2hgh7ue6plm6dsz/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3RoZS1jcmVhdGl2ZS1hdWRpdC1ndWlkZS1mb3ItZWNvbW1lcmNlLWJyYW5kcz91dG1fY2FtcGFpZ249bWt0LWNyZWF0aXZlYXVkaXRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PWZyaXlheS0wMzI1MjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )’s guide reveals when to watch, refresh, or replace. ​ ​​→ Get your free creative audit guide now ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/z2hgh7ue6plm6dsz/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3RoZS1jcmVhdGl2ZS1hdWRpdC1ndWlkZS1mb3ItZWNvbW1lcmNlLWJyYW5kcz91dG1fY2FtcGFpZ249bWt0LWNyZWF0aXZlYXVkaXRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PWZyaXlheS0wMzI1MjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )​ ​​Your all-in-one creative management system to maximize ROAS​ Read time: 50 seconds ⚡ ⚡️ Quick Tip Create a marketing promo around new weeks, quarters, months, or seasons. ​ 🧠 Brainy Breakdown Humans get a psychological reset when a new time period begins. The past suddenly feels far behind us, and what's next feels exciting and full of possibility. ​ That "new chapter" energy makes us itch to refresh everything, including our wardrobe. ​ Clothing brand Paige knew exactly what they were doing when they sent this sales email on March 31st—right when a new season kicked off and a new quarter was just around the corner: ​ ​"Start fresh this spring with a blanc slate." ​ Notice how no discount was offered? ​ Instead, it’s just a perfectly timed, science-backed message ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hkgvnpuwum96q096u3/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that met buyers exactly when that "new chapter" feeling was peaking. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) Hard-Easy Effect ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) --> ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) Normalcy Bias ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) --> ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) Fresh Start Effect ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwum96q09rc3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1lNXU3bDdudnIyYzdobHY4ejJ2czhoOG96ejYycGE1N2R3azZucnB4bGt2a3E1ZDM0OTg1cXZtbXBua3BvNDAwZ3drNzY2cnFvazdudnZrM3hxMjI3NWc4bndka3Bxb3o1MjJ2NTd6eDlvNjU3NHg2OGU4NzNuNTUwbmVicG1ya3I= ) *Winner chosen on April 2, 2026. Big congrats to our previous winner, Lauren M. 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Look at your upcoming promo(s) and tie it to a temporal landmark—like the beginning of Q2. 😉 ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/48hvh7uml6x7ldhq/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. Phill Agnew and I *could’ve* launched Wallet-Opening Words ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/25hpml2mt9u394mq94u8/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) on a random Wednesday in February. ​ Instead, we chose to launch on a Monday… in January. ​ The result? 531 smart people grabbed it, netting us $46,149 within days. ​ ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlv8z2vs8h8ozz62pa57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/vqh3hmuo0ewq05bw/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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Issue #005 • 1 min 56s FYI: You’re reading an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/dphw32eesmue68475xil/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) Making a choice that is 1 percent better or 1 percent worse seems insignificant in the moment, but over the span of moments that make up a lifetime these choices determine the difference between who you are and who you could be. ​ ​ James Clear, Atomic Habits. If you're trying to build your personal brand through sporadic bursts of inspiration, you're missing the most reliable path to visibility: small actions repeated so consistently they become automatic—and lead to big results. ​ ​James Clear went from suffering a traumatic head injury while playing baseball to selling more than 25M copies of his book, Atomic Habits. BEFORE ------ Traumatic head injury Relearning how to walk and talk AFTER ----- Sold 25M+ copies of Atomic Habits ​ How'd he do it? By getting 1% better every single day. While other self-improvement “gurus” may promise radical transformations in 90-day chunks or promote systems requiring total life overhauls, James focused on the power of getting 1% better each day. ​ In 2012, he began building the habit of writing consistently by publishing two new articles for his website every week—nearly without fail. Over time, that small action compounded into 10M+ unique website visitors every month, 3M+ email subscribers, and eventually one of the best-selling self-improvement books of all time. ​ The lesson? You don’t achieve success by making one dramatic leap or getting lucky. You achieve it by making small changes every day. -->Talking about the importance of atomic habits ( ) Keynote speaker ( ) Speaking on Mel Robbins's award-winning podcast ( ) HERE'S EXACTLY HOW JAMES CLEAR DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/n2hohquvq68oe5h0/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: This is what ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/08hwhgu2ego7qdsp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mZWVsLWxpa2UtdGhpcy8= ) picking the final brand colors for UNIGNORABLE 2.0 felt like. ---------- Next week: ---------- How Marie Kondo turned tidying up into a hit Netflix series and 13M+ books sold. Don't wanna miss it? Subscribe to Unignorable now (and unlock your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/48hwr9qot7uml652kkiq/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878 ) | Update your profile ( https://preferences.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878 ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpld3l5uxh6m585wxu42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/7qh7h2u9lwk43lh9/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZ2t1bmg1aGw5ODI5ZHR6b2RkOW9rdThlMDIwcm1hbWg5bHc4dw== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/8ghqh3uodlll04cl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/9qh99l80ududwppp66sz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people Brought to you by AnotherZero ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ 🤔 Did you know... You’ve probably lost a client to a competitor you know you're better than. Not because your offer was worse. Not because your price was wrong. But because they just looked better. Keep reading, today we're going to fix that… 👀 Read time: 3.9 minutes ⚡ Imagine this... You're on a sales call. You're good at what you do. You know it. Your past clients know it. But the person on the other end of that call? They don't know you yet. And no matter what you say — they know you're biased. Now imagine opening that same call with: "Did you hear about us from our recent feature in USA News about how we helped a client with this exact problem?" Or simply: "Business Insider just featured us as the best in our industry." You just handed them something no pitch can buy. Instant credibility. It's the same reason reviews and testimonials work. Strangers don't believe you. They believe other people talking about you. A media feature is the most powerful version of that. ​ But how do you get featured? Without spending thousands on a PR agency. Without cold pitching journalists who never write back. Without just getting ‘lucky’. That's exactly what we're breaking down today. Today in Why We Buy 🧠, we'll explore a company that solved this exact problem and see how they use buyer psychology principles to help businesses build credibility fast. This week’s special issue is brought to you by AnotherZero ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )—the brand that helps businesses build trust faster through top-tier media placements. Let's get into it. ​ ​ ​🤑 A Look Inside AnotherZero Nicolos Abelian grew a local services company in Los Angeles to $35 million a year. When he exited, he looked back at every decision he ever made. One thing made a bigger difference than all of them combined. It wasn't a new ad platform, a better sales script, or spending more money. It was getting featured in the media—and putting those “As Seen On” and “Featured In” logos like these on everything: ​ Close rates jumped from 12.4% to 23.1%. Google AdWords ROAS increased from 1.75x to 18.86x. Revenue grew 163% within 90 days. All without changing a single ad. ​ Why? ​ Because within seconds of landing on a page, a visitor has already decided whether to trust you or not. And logos let you borrow rock-solid credibility from recognized sources—and build instant trust. ​ Nic knew if it worked for his $35M company, it could work for any business. ​ But traditional PR agencies charge thousands per campaign, which is out of reach for most businesses. ​ So he built AnotherZero—a done-for-you PR service that gets businesses featured in recognizable outlets for just $97 per fully custom 800–1,000 word article. All within 10 days. ​ That’s why it’s no surprise that AnotherZero has helped over 15,318 businesses—and earned recognition as the #1 marketing agency on Trustpilot. ​ 🧠 How AnotherZero Uses Buyer Psychology ​AnotherZero ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di ) sells more than media placements. They sell the feeling of finally being taken seriously. But first, they've gotta convert skeptics into customers. Here are some smart ways they do that… ​ Authority Bias -------------- Most businesses try to build trust with long sales pages, case studies, and testimonials. AnotherZero skips straight to the most powerful psychological shortcut there is: authority bias. And they provide the same shortcut to their customers. ​ When a visitor sees recognizable media logos on your website, their brain makes a split-second call before they’ve read a single word: “If they’ve been featured here, they must be credible.” Two seconds. Trust built. ​ ​Social Proof ------------- AnotherZero's website is a social proof assembly line. A 4.9/5 Trustpilot rating greets you the moment you land. 761+ five-star reviews. Video testimonials from real clients pop up as you scroll. BBB Accredited A+ badge on repeat. ​ When potential customers see that 15,000+ businesses bought this service and loved it, they stop asking "Does this work?" and start asking "Why haven't I done this yet?" The psychology is simple: we trust crowd behavior. If that many people bought it and loved it, we assume it'll work for us too. ​ Risk Aversion ------------- In an online world brimming with BIG promises, it’s natural to wonder, "What if I pay but they don't actually publish my article? ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/6qhehoulr7775na9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== )" ​ ​AnotherZero ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di ) eliminates that fear with their 100% money-back guarantee. ​ ​The copy makes it crystal clear: If we can't get your business published in the outlet of your choice, you'll receive a full refund. No questions asked. ​​ ​The copy makes it crystal clear: If we can't get your business published in the outlet of your choice, you'll receive a full refund. No questions asked. ​ Suddenly, there's zero risk. Businesses either get published in the major outlet of their choice, or they get their money back. ​ When customers’ biggest fear is erased, saying "yes" becomes waaay easier. ​ 🤔 Thinking About Your Business AnotherZero has helped over 15,000 businesses stand out and build trust faster. But you don't need to sell media placements to apply their psychology-backed strategies. Ask yourself… ​ Q: What premium result can you deliver affordably?​ Look at what your competitors charge for results in your industry. Is there a way to deliver a similar outcome at a fraction of the price, perhaps by streamlining your process? When you make something premium feel accessible, you remove one of the largest buying barriers: budget. ​ ​Q: Are you using various forms of social proof? ​Don't just feature one testimonial on your website and call it a day. Layer your social proof, like using multiple success stories, ratings, awards, and recognizable logos. When doubt tries to creep in, social proof should be there to crush it at every turn.​ ​ ​Q: Does buying from you feel risk-free? ​A money-back guarantee is one of the easiest ways to eliminate buyer anxiety. But if that’s not your jam, you can also offer free trials, satisfaction promises, or "if you're not happy, we'll make it right" policies. The goal? Make it feel impossible to make a bad decision. ​ 💥 The Short of It In a world where everyone's screaming for attention, credibility isn’t optional. It can be the difference between being ignored and getting chosen. ​ ​AnotherZero ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di ) knows that. But they also know most businesses can’t afford multi-thousand-dollar PR agencies. ​ So they built an affordable solution that's helped over 15,000 businesses land major media placements they probably wouldn’t have been able to attain otherwise. ​ Wanna get published in the media outlet of your choice *without* the agency price tag? ​ ​See how to build trust faster with AnotherZero > ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw9rrr68tq/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/58hvh8ugxmmmnlh7/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/9qhzhdudwppp6riz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9e5owvilhv8n6vkdcgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/g3h779z2fwum9333l8c3/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Offer Breakthrough giveaway 🎁 (entry details below) are sponsored by Insense ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/z2hgh7ue685p9luz/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2wxY28wMDdwaHQyc3ltbXNnaTd0cHMxN3VtNQ== )… ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/z2hgh7ue685p9luz/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2wxY28wMDdwaHQyc3ltbXNnaTd0cHMxN3VtNQ== )​ Save 40+ hours a month on creator ops ​ * Brands like Bones Coffee and Beauty Pie use Insense ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/z2hgh7ue685p9luz/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2wxY28wMDdwaHQyc3ltbXNnaTd0cHMxN3VtNQ== ) to source, brief, and manage creator collaborations at scale. * 80K+ vetted creators across 35+ countries. First applications arrive within 48 hours. * Raw footage, edited UGC, and lifetime usage rights all included. Meta Partnership Ads and TikTok Spark Ads integration built in. ​ ​​→ Book a free demo today to save $200 ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/z2hgh7ue685p9luz/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2wxY28wMDdwaHQyc3ltbXNnaTd0cHMxN3VtNQ== )​ ​​(Book by Apr 3rd to get $200 bonus for your first campaign)​ Read time: 80 seconds ⚡ ⚡️ Quick Tip Do the opposite of what your customers expect. ​ 🧠 Brainy Breakdown For promo campaigns, most e-commerce brands load up on pretty visuals. ​ But Lady Gaga’s cosmetics brand, Haus Labs, did something entirely different to stand out during one of the year’s busiest sales events: Black Friday. ​ Plain, bulleted copy. Hyperlinks to the product page. Not a single show-stopping image or graphic in sight. ​ This disrupted what customers expected to see, catching them off-guard and grabbing their attention as a result. So they were more likely to click. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) Pattern Interrupt ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) --> ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) Bounded Rationality ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) --> ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) Cognitive Dissonance ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/p8hehqu46lrgkpir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1wOXUyOTJwbGRxdDloMjZtNWdxdHFocDBnM3BvNGNlZzMyNjV2OGt6cjY3Nm9lM2Rxd3hlbzdsbGt2NmswcTk5NDI2ZzU1OG8wNmd2Nzc2ZHpvbm5nZTR4djIzNmtvMG1lbm43ZWdtencwNWVncXo1eHB4Z2R2ZWU5dnBia3o2djY= ) *Winner chosen on March 26, 2026. Big congrats to our previous winner, Jenny B. 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Pick one piece of your next campaign to shake up. If everyone in your industry uses sleek landing pages, try sending people to a no-frills Google Doc instead. If competitors blast image-heavy emails, try plain text with hyperlinks. ​ Your buyers' brains will perk right up. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/6qhehoulrdxnvqb9/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. Early last year, I was knee-deep in creating Buyer Breakthrough (now Offer Breakthrough ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h26m5gqtqhp0g3po4ceg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/z2hv7ze2f7ue685p44sz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av )). So there was literally no time to hire a designer to build out a traditional, drop-dead-gorgeous sales page*. ​ The result? This plain ol’ Google Doc no one expected to be directed to: ​ It worked out pretty well: we drove more than $60K in sales during the first launch. ​ ​*We have a sexy sales page now, though! 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Issue #004 • 1 min 58s FYI: You’re reading an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/58hz36vvh8ugxod5eos7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) You can’t control how you feel. But you can always choose how you act. ​ ​ Mel Robbins, The 5 Second Rule. If you're afraid to move beyond your first ownable idea because you think it'll confuse your audience, you're missing a powerful opportunity: proving you're not a one-trick pony. ​ ​Mel Robbins went from a lawyer who struggled to get out of bed to a bestselling author, an award-winning podcast host, and a public speaker with more than 40 million followers. BEFORE ------ Struggling attorney AFTER ----- #1 New York Times bestselling author How'd she do it? By refusing to let one viral idea define her. Mel’s original claim to fame was the 5 Second Rule. (It consists of counting backward 5-4-3-2-1 and forcing yourself to physically move before your brain talks you out of action.) This framework became part of a TEDx talk with 33+ million views and a book that’s sold millions of copies. ​ While many thought leaders cling to their first ownable idea well beyond its expiration date, Mel used her newfound authority to establish her second ownable idea: the Let Them Theory. (This framework consists of forcing yourself to let other people act, feel, and think the way they’re going to. That way you free yourself from the mental prison of trying to control things you can’t control.) The result? Another bestselling book. ​ Different idea. Different framework. Same audience lapped it up. -->First ownable idea ( ) 40+ million followers ( ) 2nd ownable idea -> next bestselling book ( ) HERE'S EXACTLY HOW MEL ROBBINS DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/08hwhgu2ew6m8kap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: How it feels ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/8ghqh3uodp6g45hl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mZWVsLWxpa2UtdGhpcy8= ) delivering unignorable personal brand strategies to my clients. ---------- Next week: ---------- How James Clear went from re-learning how to live to becoming a NYT bestselling author. Don't wanna miss it? Subscribe to Unignorable now (and unlock your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/6qhdpvrqhoulr68pq7b9/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | Update your profile ( https://preferences.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hp2klxgu5h2dkk8n6agdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/dphehmue6w9q38al/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNjh1ZWg4aDVyeGQwcWFrcTg4Z3FtdHAwb282Mm9mOWhnM3E2cQ== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ Subscribe | Advertise ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/x0hee6x8c3ue2zd2wktg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by The Feed Media ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/reh8h9umd7vd0dh6/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLXdoeS13ZS1idXkvP3V0bV9jYW1wYWlnbj1XaHl3ZWJ1eSZ1dG1fc291cmNlPXBhcnRuZXI= )​ 🤔 Did you know... Ricky Bobby once famously said, “If you ain’t first, you’re last.” ​ Turns out he was onto something. Just not in the way he (or we) thought. ​ Because in the human brain, being last is just as good as being first. ​ Keep reading to find out why. 🧠 Read time: 3.2 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/reh8h9umd7vd0dh6/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLXdoeS13ZS1idXkvP3V0bV9jYW1wYWlnbj1XaHl3ZWJ1eSZ1dG1fc291cmNlPXBhcnRuZXI= )​ Free workshop: build a profitable newsletter in 2026 ​ ​Newsletters are one of the most powerful tools to convert strangers into buyers. But most founders, marketers, and creators don’t make real money from their list. That's why The Feed Media is hosting a free, private workshop ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/reh8h9umd7vd0dh6/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLXdoeS13ZS1idXkvP3V0bV9jYW1wYWlnbj1XaHl3ZWJ1eSZ1dG1fc291cmNlPXBhcnRuZXI= ) for Why We Buy readers. Discover how to start a newsletter, scale to 1,000+ readers, and sell ads, digital products, and services. … without a huge audience or pouring money into paid ads. ​ ​→ Save your free seat now ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/reh8h9umd7vd0dh6/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLXdoeS13ZS1idXkvP3V0bV9jYW1wYWlnbj1XaHl3ZWJ1eSZ1dG1fc291cmNlPXBhcnRuZXI= )​ (Can't make it live? Register to get the video replay.) Imagine this… ​ You're meeting your neighbor for brunch at a trendy new spot downtown. ​ As soon as you’re seated, the waiter hands you a menu featuring their brunch items. ​ You both order a mimosa before your eyes begin to scan down the single page methodically. ​ Avocado toast with a fried egg is the first item listed. ​ Then there’s the breakfast burrito, eggs benedict, french toast, parfait… ​ At the very bottom? Chicken and waffles and steak and eggs. ​ You close the menu and take a sip of your mimosa while your neighbor fills you in on her new design job. ​ “And what would you like to order?” the waiter asks a few minutes later. ​ You order the avocado toast with a fried egg, which was your first choice from the get-go. ​ But the weird thing is… ​ You realize you can only remember a few items on the menu: avocado toast with a fried egg, breakfast burrito, chicken and waffles, and steak and eggs. ​ As your neighbor orders the breakfast burrito, you try to remember any of the other items sandwiched between the first and last choices. ​ But you draw a blank. ​ ​Why can you only remember the first and last items on the brunch menu? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore the Serial Position Effect—why we remember the first and last items presented more than the middle ones. ​ ​Let’s get into it. ​ 🧠 The Psychology of the Serial Position Effect In 1885, German psychologist Hermann Ebbinghaus wanted to know if the position of an item on a list was related to its memorability. ​ So he listened to a list of nonsense syllables (like "DAX" and "WUG"), then tested his own recall. ​ He remembered syllables at the beginning of the list (primacy bias) and syllables at the end (recency bias ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/vqh3hmuo0430p9sw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9yZWNlbmN5LWJpYXMv )) better. ​ But the middle? Not so much. ​ And so the Serial Position Effect was born. ​ This likely happens because of how our brains store information. ​ The first items appear solo in our brains, so they’re easier to lock into our long-term memory, while the last few items are still fresh and easy to grab from our short-term memory. ​ But the middle items? They’re simply too much for our brains to juggle at once. ​ That’s why smart marketers pay extra attention to what they present first—and last. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Newsletters​ ​Start with a powerful hook, end with an actionable takeaway ​ ​Every issue of my (Katelyn here 👋) new newsletter Unignorable ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/08hegxq7bgu2exwed3hp/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v ) starts with a scroll-stopping quote and short story from a big-brained expert like Steve Jobs, Codie Sanchez, or Gary Vee. ​ Then I break down the exact personal brand strategy that propelled them to success—and the psychology behind why it worked. ​ But I don’t expect you to remember the middle of the issue, even though it takes less than two minutes to read. ​ Instead, each issue closes with one actionable takeaway you can use to build your own unignorable personal brand. ​ Because you’re way more likely to remember that opening quote and story—and the closing takeaway from the brand—than anything sandwiched in between. ​ Psst… Wanna join the 63k smart people already subscribed to Unignorable? Early subscribers get a free guide on how to make your LinkedIn profile unignorable. Click here to subscribe for $0 > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/rehlekvzt9umd7vd0gt6/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ E-commerce​ ​Feature bestsellers at the top, tap into FOMO at the bottom ​ ​When you click into Glossier's "Skincare" category, their featured products pop up first, like Balm Dotcom and After Baume. ​ Then comes the scrollable middle section of products your brain will barely register. ​ But at the very bottom? Sold-out products ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/m2h7h6u3590584cl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zb2NpYWwtcHJvb2Yv ) with “Notify me" buttons underneath each one. ​ Instead of pulling out-of-stock items from the page, Glossier strategically places them where your brain is paying attention again: at the bottom. ​ You remember the in-stock products at the top because they were presented first, so you’re more likely to add them to your cart. ​ And the irresistible "Notify me ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/e0hph0u7vewv0zc7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zY2FyY2l0eS8= )" CTA at the bottom stands out ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/7qh7h2u9l8plogc9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zYWxpZW5jZS1iaWFzLw== ), so you’re more likely to get on the list for when they’re back in stock. ​ Service-based businesses​ ​Create memorable opening and closing experiences for each client ​ ​Instead of providing the same step-by-step service as your competitors, add a dash of delight ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/z2hgh7ue67r6e4az/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9kZWxpZ2h0Lw== ) that takes the client experience from “meh” to “wow.” ​ For example, a hair salon could start with a personalized "Vision Session.” The stylist welcomes the client back, offers their favorite beverage (as learned from their intake profile), and takes a handful of “before” photos. ​ The middle process—cutting and coloring—stays the same. But the session ends with a "Beauty Reveal.” ​ The stylist takes “after” photos, shows the hair transformation, and gives the client a personalized ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/x0hph3ue2zd2ezhg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wZXJzb25hbGl6YXRpb24v ) care card with styling tips and rebooking suggestions. ​ The client won’t remember everything that happened in the middle, but they *will* remember how good they felt ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/7qh7h2u9l8pl94f9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) at the beginning—and end. ​ 💥 The Short of It People remember what they see first and what they see last. Everything in the middle? Basically forgotten. ​ So if you want customers to remember your offer, don't bury your best stuff in the middle. ​ Open strong, close strong, and make peace with the fact that the middle is pretty much like elevator music in your buyer’s brain. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/x0hph3ue2zd2e9ag/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58hvh8ugx0oxg3u7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/6qhmmzl2soulrw6rlzb9/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58h55xq8c8ugx0oxg2t7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/x0hee6x8c3ue2zd2wktg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d9q00ukhkg562kebo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/3ohphdu3mr9m35hp/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by AnotherZero ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/p8hehqu46kz2qebr/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )… ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/p8hehqu46kz2qebr/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ * You’re an expert. Why are you still invisible * ​AnotherZero ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/p8hehqu46kz2qebr/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di ) gets you featured in a top news outlet without spending $1000s on a PR firm. * 15,318+ brands served. 4.9 Trustpilot rating. ​ ​→ Add your missing credibility anchor ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/p8hehqu46kz2qebr/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ ​(First 50 WWB readers get a FREE bonus article) Read time: 55 seconds ⚡ ⚡️ Quick Tip Consider positioning your offer in an existing category, then show what makes yours unique. ​ 🧠 Brainy Breakdown Buyers don’t want to decode what you’re selling. They want to understand it lightning-fast. ​ A great way to help them do that? ​ Position your product in a category buyers already recognize, then show them what makes you different ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/qvh37vn2c8udwgr4lgbg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ). That's exactly what RXBAR did. ​ Protein bars are an existing category buyers already know and trust. But “clean” is the twist that made RXBAR stand out—and likely get paid the big bucks. ​ (RXBAR went from $0 to a $600M acquisition in less than four years. Coincidence? We think not.) ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win the PAINKILLER messaging system (value $475). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Heuristics ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Hard-Easy Effect ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Salience Bias ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/58hvh8ugxpmn4nb7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj0zOHVnZGcwa3hsY2toMm03emV6dHJoNHB4bGd2emgzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) *Winner chosen on March 19, 2026. Big congrats to our previous winner, Sandy 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Open your website and locate where you describe *exactly* what your offer is. ​ If you’re using vague phrases like “innovation platform” or “growth accelerator,” consider identifying a relevant category your buyers already understand. Then add your twist. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/25h2h9u39r28qgf8/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. I know sooooo many people (myself included) have been burned by online courses. ​ A course is usually a letdown packed with mind-numbing theory, 47 hours of prerecorded video lessons, and little-to-no actionable steps. ​ That’s an existing category I didn’t want to be lumped into. ​ And *that’s* why I was so deliberate about making sure PAINKILLER was categorized as a messaging system—not a course. ​ A system is a repeatable, step-by-step process crafted to expedite outcomes. So in this case, system = known category. Messaging = unique twist. ​ Need help on properly positioning your product? Check out the messaging system used by 635+ smart entrepreneurs > ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/kkh5nqp5u2unwgl5ogck/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ ​ ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh2m7zeztrh4pxlgvzh3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/g3hnhwum973l0ki3/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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Issue #003 • 1 min 55s FYI: You’re reading an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/8gh7x4evf3uoz49443hl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) Ownership actually is a synonym for freedom. The more that you own things, the less other people can tell you what to do. ​ ​ Codie Sanchez If you're writing vanilla posts so you don’t ruffle any feathers, you’re missing a powerful opportunity: Giving your audience a villain to fight against. Codie Sanchez went from working 70 hours a week in high finance to building an 8-figure portfolio fueled by “boring businesses” like laundromats and car washes. BEFORE ------ Burned out 70-hour workweeks AFTER ----- $50-million portfolio Owns 26 companies How'd she do it? By launching a rebellion against soulless corporations. Pssst: Want 1:1 help finding your first ownable idea? I'm taking on 4 clients this month for my new 12-week Ownable Ideas Intensive. You can ​apply here​ ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/x0hph3ueog3ggdcg/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3JtP3VzcD1oZWFkZXI= ) to learn more. While other wannabe founders launched flashy tech startups or DTC products hoping to get rich, Codie started buying boring local businesses like laundromats, car washes, and storage facilities. They’re the unsexy options most entrepreneurs overlook. She positioned buying "boring businesses" as a rebellious act. It wasn't just about making decent, stable money. It was about breaking free from the system. Specifically, it was about taking back control from the faceless mega corporations that have been swallowing up small businesses—and hoarding all the wealth. -->Turning laundromats into millions ( ) Showing profitability in a shipping container biz ( ) Instant New York Times best seller ( ) HERE'S EXACTLY HOW CODIE DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/6qhehoulzqoqqdi9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: Experts don’t get known for being good. They get known for the one idea they own. But you’re too close to your own brilliance to find yours alone. I’m helping 4 new clients in March find, shape, and share their first ownable idea. Sound like what you’ve been looking for? Apply now > ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/x0hph3ueog3ggdcg/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3JtP3VzcD1oZWFkZXI= )​ ---------- Next week: ---------- How Mel Robbins gained 40 million followers with 2 words. Don't wanna miss it? Subscribe to Unignorable now (and snag your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/3oh0orx6adu30wzwwdhp/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr ) | Update your profile ( https://preferences.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlvkgg2i8h8ov3zl2t57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/7qh7h2u9qgzgg0u9/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvazB1bWg2aDV3OHFxM3Q2bjMzd240YW9ybngzMjhoOGhkNGwwbA== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ Hey-a, Quick note in case you missed it: I’m taking on a few clients this month to work with me 1:1. This won’t be right for everyone. But if you’re an established agency owner, consultant, or coach who wants to be known for how you think—the one whose ideas spread while you sleep and whose reputation does the selling—this may be for you. We’ll work together to find the one sharp idea buried inside your head. The idea nobody in your market is saying, but buyers are desperate to hear. I call this your “ownable idea”. Then we shape it into positioning, messaging, and social content that sells. It’s my new Ownable Idea Intensive, a 12-week done-with-you sprint. If that sounds interesting, I’d love to hear from you. ​→ Apply here​ ​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/7qh7h2u9qedo8ka9/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3JtP3VzcD1oZWFkZXI= )(4 spots available this month) If you have any questions before applying, shoot them my way. With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/z2hgh7uenz5377tz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ P.S. Earlier this year, I worked with a small group of founding clients. Joe generated over $100K in pipeline within weeks of launching his ownable idea. And Chris had been spinning his wheels for months on his messaging before we worked together. Now he’s on track to do $1M this year They didn’t need to go viral or give in to the algorithm gods and post fluff, memes, or rage bait. They just needed new language and a story their target clients could buy into. One idea can change everything. ​→ Apply here if you’re ready to find yours ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/7qh7h2u9qedo8ka9/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3JtP3VzcD1oZWFkZXI= )​ ​ ​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | Update your profile ( https://preferences.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2d5v95tkhkg22owzho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/p8hehqu4merzd5fr/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivbzh1a2hxaDY5OHZvOGhwMnd3MDI1YXF3a2tlMzNib2g5cGc3Zw== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ Subscribe | Advertise ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/8gh22wkrb3uoz7n73gul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Triple Whale ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qh7h2u9qx5x8wt9/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3VuaWZpZWQtbWVhc3VyZW1lbnQ_dXRtX2NhbXBhaWduPW1rdC11bmlmaWVkbWVhc3VyZW1lbnRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PXByaW1hcnktMDMtMTAtMjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )​ 🤔 Did you know... People are more likely to pour more money into their failing strategy than cut their losses. ​ At least, that’s what one study found. ​ Sounds completely irrational, right? ​ It is. But it’s also predictable. ​ Keep reading to find out why your brain refuses to back down. 🧠 Read time: 3.1 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qh7h2u9qx5x8wt9/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3VuaWZpZWQtbWVhc3VyZW1lbnQ_dXRtX2NhbXBhaWduPW1rdC11bmlmaWVkbWVhc3VyZW1lbnRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PXByaW1hcnktMDMtMTAtMjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )​ A measurement flywheel that gets smarter with every test ​ ​Customer journeys now span dozens of touchpoints—and most attribution models can't keep up. Triple Whale’s new guide ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qh7h2u9qx5x8wt9/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3VuaWZpZWQtbWVhc3VyZW1lbnQ_dXRtX2NhbXBhaWduPW1rdC11bmlmaWVkbWVhc3VyZW1lbnRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PXByaW1hcnktMDMtMTAtMjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 ) explores unified measurement: combining MMM, multi-touch attribution, and incrementality into a single source of truth. Causal validation. Models that improve with every test. Growth decisions you can actually defend. Discover the new standard in marketing measurement. ​ ​→ Grab your free unified measurement guide ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qh7h2u9qx5x8wt9/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL3JlcG9ydHMtZ3VpZGVzL3VuaWZpZWQtbWVhc3VyZW1lbnQ_dXRtX2NhbXBhaWduPW1rdC11bmlmaWVkbWVhc3VyZW1lbnRndWlkZS1wYWlkbWVkaWEtMzI2JnV0bV9jb250ZW50PXByaW1hcnktMDMtMTAtMjAyNiZ1dG1fbWVkaXVtPXBhaWQtbWVkaWEmdXRtX3NvdXJjZT13aHktd2UtYnV5 )​ Imagine this… ​ It's Sunday evening, and you're combing through your monthly bank statement on your laptop. ​ You're scrolling through the usual suspects—Netflix, Spotify, grocery stores—when you spot that $79 gym membership charge. ​ Your stomach drops.​ ​ ​After doing some quick mental math, you realize you've been paying that membership fee for eight whole months. But you’ve only gone twice. ​ You remember how confident you felt when you signed up. ​ "This is it," you told yourself. "I'm finally going to get serious about my health." You even mentioned it to your parents and two best friends. ​ But now, the rational move would be to cancel and cut your losses… right? ​ Instead of Googling "how to cancel my gym membership," you head straight to the gym’s website and start browsing the HIIT classes for next week. ​ Then you begin screenshotting the Tuesday evening yoga schedule and mentally planning your weekly workout routine. ​ You even set three phone reminders for next week, hopeful that this time will be different. ​ ​Why did you create future fitness plans instead of just canceling a membership you clearly don't use? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Commitment Bias—why we cling to our decisions, even if they’ve led to undesirable outcomes. ​ ​Let’s get into it. ​ 🧠 The Psychology of Commitment Bias Participants read a hypothetical case study about a business and decide how to spend company money. * Some were told their decision worked out great * Others were told their decision bombed Instead of cutting their losses, participants who were personally responsible for a failed decision doubled down hardest, allocating $13.07 million to the same failing strategy. That was significantly more than any other group. ​ Once we make a choice—especially one that others know about or we're personally responsible for—we feel compelled to stay consistent with it. ​ It's our brain's way of reducing cognitive dissonance ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/z2hgh7uenmxm70hz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2duaXRpdmUtZGlzc29uYW5jZS8= )—because admitting it was wrong threatens our self-image as being a “good decision-maker.” ​ That’s why smart marketers create campaigns that make commitment irresistible. ​ After all, once people decide to enter the buyer’s journey, continuing with that decision is waaay more desirable ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/x0hph3ueo404zoig/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9lbmRvd2VkLXByb2dyZXNzLWVmZmVjdC8= ) than starting over ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/58hvh8ugq42408b7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== ). ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Subscriptions​ ​Use a tiny initial payment to build subscription loyalty ​ ​Dollar Shave Club eliminated the risk of trying a new brand by offering a one-month trial for only $1. Then they seamlessly rolled customers into regular-priced subscriptions. ​ That tiny first payment removes the fear of making the wrong decision ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/58hvh8ugq42408b7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== ) and establishes psychological commitment. ​ Once you've physically tried the razors for a few days and established the routine, canceling means admitting your original decision was wrong. Plus, it disrupts a habit you've formed. So you’re more likely to keep your subscription. ​ No wonder DSC gained 12,000 subscribers within 48 hours and grew from $4M to $240M in just four years. ​ Psst… Wanna open more wallets in 2026 (without using sleazy tactics)? Grab this science-backed copywriting playbook > ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/e0hn7mpef0u76doderf7/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )​ ​ Retail​ ​Tie memberships to public recognition ​ ​To compete with online retail giants, an independent bookstore could create a "Reading Family" membership that requires spending $200 annually to maintain the status. ​ Not only do members get a special 10% discount, but they also get their names displayed on a wall poster that’s updated quarterly. ​ Once you invest in the identity ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/wnh2h6uqnl6lv5bl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91bml0eS8= ) of being a "Reading Family" member—publicly displayed for everyone to see—you’re more likely to head to that local bookstore to pick up the latest Freida McFadden book instead of buying it online. ​ (Even when the latter sells the same book for less.) ​ Loyalty programs​ ​Create irresistible status tiers that customers go out of their way to maintain ​ ​Sephora's Beauty Insider program has three spending tiers: Insider (free), VIB ($350/year), and Rouge ($1,000/year). Each level unlocks better perks, like early sale access and exclusive birthday gifts ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/08hwhgu2vprpwxup/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zY2FyY2l0eS8= ). ​ After you hit a certain tier for a few years, it’s harder to scale back—even if you don’t technically need another mascara yet. ​ Why? Because dropping to a lower tier after being Rouge or VIB feels inconsistent with your purchasing pattern. ​ Dropping down means questioning whether all that previous spending was necessary ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/vqh3hmuolqrq3dcw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdW5rLWNvc3QtZmFsbGFjeS8= ). ​ The result? You’re more likely to keep spending at Rouge or VIB levels to stay consistent with your established behavior. ​ 💥 The Short of It We don't abandon decisions, even if they’re less than optimal. Instead, we’re more likely to double down on them. ​ Once we've invested time, money, or even our identity into a choice, admitting it was wrong threatens our self-image of being good, rational decision-makers. Which we definitely don’t want. ​ The key: create opportunities for early commitments that deepen over time. Customers who invest their time or effort upfront are more likely to continue with their decision rather than abandon ship and start over. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/e0hph0u76dodw7a7/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhn2zm47t6h8vq8xl2s5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/owhkhwuwp0d0lotq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna know how big-brained experts like Steve Jobs and Codie Sanchez built unignorable personal brands? Don't miss my (Katelyn here 👋) brand new newsletter: Unignorable. 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​ I've spent years trying to figure out why some experts become go-to authorities while others, equally talented, stay invisible. The ones who break through aren't just lucky. Nope. They did something specific—and it made them rich. I can help you do it too. And today I'm opening up 4 spots to work with me 1:1. Before we go there, let me ask you a question: Have you ever scrolled through your social feed and felt… envy? I have. I'm not proud of it, but at least it's honest. You know how it goes: you're mindlessly scrolling when you see someone in your space tagged as a "must-follow". Or they land a big speaking gig. Or they announce a new offer that gets hundreds of comments—comments from people who are your ideal clients. And without warning, your brain whispers the unthinkable: “Bullsh*t. I’m better than them”. You'd never dare say it out loud. But you know it's true. You've built a real business by being genuinely excellent at what you do. You've got happy clients who keep buying. People refer you without prodding. You're making good money. And yet… your reputation stops at the edge of your network. You're brilliant, but invisible. ​And in this economy, you know that's risky. You've tried to fix it. You've done the things the personal branding gurus told you to do. Some of it worked—a little. But not at the level that matches what you actually bring to the table. And lately, it's gotten harder. Your feed is full of AI-generated posts that sound polished… and say nothing. Everyone has access to the same tools, the same templates, the same "proven frameworks." Every post just sorta blends together.​ ​And the terrifying part is: so do yours. Being great at what you do is no longer enough to get noticed. So what is? You need an idea that changes how people think—an idea you own. Every expert you can think of who's built real, life-changing authority has what I call an "ownable idea". Not a niche. Not a tagline. An idea—a distinctive worldview or way of solving problems that becomes inseparable from their name. "Start with why" ​"Atomic habits" ​"Document. Don't create." ​"Build a Storybrand" I don't need to tell you who owns these ideas, right? The entire "personal brand" conversation gets this wrong. Everyone tells you to: * Post more * Comment more * Show up on more channels * Create more types of content But those are amplification techniques. That stuff only works if you’ve already solved the harder problem: having something meaningful and distinct to say in the first place. Amplification without a clear idea is just noise at higher volume. But an ownable idea? That's an authority shortcut. So why haven't you found your ownable idea yet? It's not because you don't have one. (This is the cruel part.) You've probably had the experience of saying something in a client meeting—some offhand observation about how you see their problem—and watching their face change. "I never thought about it that way," they say. And you think: really? That's just... obvious. That's what I call the Expert's Paradox. The deeper your expertise runs, the more your best insights feel like common sense. You skip right past the thing that would make you distinctive. Why? Because from where you're standing, it doesn't look distinctive at all. So instead of leading with the ONE way you see things differently, you default to sharing general expertise: tips, how-tos, "valuable" content. It's not bad. But it’s not enough. Not anymore. ​ In the age of AI, expertise without a point of view is interchangeable. Most solutions can't fix this problem. ❌ AI content tools produce polished sameness ❌ Ghostwriters can mimic your voice but not your thinking ❌ DIY courses and cohorts hand you templates and expect you to find your own breakthrough, which feels damned near impossible You’re blind to your own brilliance because you’re too close to it. That's why I created UNIGNORABLE, the Ownable Ideas Agency. I sit across from big-brained experts like you and pull out what they cannot see on their own. We keep digging until we find the ONE idea buried inside their head that nobody else in their market is articulating. Then I shape it into positioning and messaging that sells. This isn’t about posting more. It’s not about better hooks or trendy infographics. It’s about finally knowing what to say… that buyers are desperate to hear. ​ Get the idea right, and content stops feeling like a grind—because you're not searching for topics anymore, you're expressing one idea 1000 different ways. Get the idea right, and clients come pre-sold—because they've already bought into how you think before they ever get on a call. Every expert you admire owns an idea. It's time to claim yours. I'm taking 4 new clients for March. We'll work together 1:1 to find, shape, and share your first ownable idea... like I did with Chris. ​ If you're the expert clients rave about, but the market hasn't caught on to yet… this is how that changes. Want to discuss working together? ​Apply Now > ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehplqo8kfxh6mepm63c42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/7qh7h2u9qngev0t9/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3Jt )​ With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehplqo8kfxh6mepm63c42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/owhkhwuwpqze3raq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ P.S. This isn't a course or group program. We won't just coach you from the sidelines while you do all the heavy lifting. After all, it's nearly impossible to figure this stuff out on your own. It's a 12-week done-with-you 1:1 intensive. We extract your brilliance and shape it into an ownable idea, positioning, and messaging strategy. Then we support you fully to bring your idea to life. The investment is sizable. The impact can be life-changing. Apply now ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehplqo8kfxh6mepm63c42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/7qh7h2u9qngev0t9/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZWIyV0ZEY3pHeFVYdVpHcmRCUkdiQkt1VFU4dnlnUTNBODB6S2JZZFFmQ0htZzBnL3ZpZXdmb3Jt ) to see if the Ownable Idea Intensive is a fit for you. ​ You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Templafy ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/dphehmuev92ed8al/aHR0cHM6Ly93d3cudGVtcGxhZnkuY29tLz91dG1fY2FtcGFpZ249d2h5X3dlX2J1eSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT13aHlfd2VfYnV5 )… ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/dphehmuev92ed8al/aHR0cHM6Ly93d3cudGVtcGxhZnkuY29tLz91dG1fY2FtcGFpZ249d2h5X3dlX2J1eSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT13aHlfd2VfYnV5 )​ Your team generates AI content. Your brand isn't in the room. 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But the promo ran for years and had gone stale. ​ Ogilvy was hired to make the campaign fresh—without changing the product or price. So they tested 90 different ways to say "$1 chips.” ​ The winner? ​ ​A deal so good you can only buy 4. ​ When you give customers a reference point, it becomes the baseline they compare everything else to. ​ Without it, someone might grab 1… or none. But add "limit 4,” and suddenly 4 becomes the natural benchmark. ​ That’s why sales of chips jumped 56% compared to the previous year. And sales for exactly 4 orders of chips shot up 84%. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Wallet-Opening Words (value $129). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) Illusory Truth Effect ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) --> ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) Bounded Rationality ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) --> ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) Anchoring ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/x0hph3ueov4ek0tg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj12OHVwbXBxdmU4ZnJodjB2NjJkYmdodjBwdnEycXN2MjcwbGU2cnhrOWw4bGR2N213NDV2ZDhxcXg2bHhndzMzbzBsMmVlcmRnbDI2ODhsbWtkenoydm81NjA3bHhkZ252eno4djJuazRnZXYyd2tlNXA1Mm02dnYzNnB0cmUzNjM= ) *Winner chosen on March 12, 2026. Big congrats to our previous winner, Jordana 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Put a reference point on your offer, like "limit 3 per customer," "buy 6 for your team," or "most people grab 2." ​ When buyers know what’s “normal,” they stop asking if they should buy and start asking how much to buy. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/z2hgh7uen2me5mhz/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. This psychological principle isn’t limited to saying “max 4 per person” or “buy 18 Snickers bars.” ​ You can use it for pricing, like I do on the PAINKILLER sales page. ​ When $3,800 sits right next to $475… ​ Suddenly, $475 feels like a steal. ​ Funny how science-backed techniques ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/z2hv5q7wa7uen2me5giz/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) work, right? ​ ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhv0v62dbghv0pvq2qsv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/58hvh8ugqd4gqna7/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/owhkhwuwpdo76etq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/rehmmx2vs9um4zxe38s6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people Brought to you by AnotherZero ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/6qhehoulzeodw5c9/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ 🤔 Did you know... Researchers gave participants the exact same wine in a taste test. ​ The only difference? ​ Some were told the winery donated to charity, while others had no idea. ​ Keep reading to find out which wine was rated higher—and why. 🍷 Read time: 3.2 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/6qhehoulzeodw5c9/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ Buyers don't always pick the best option. They pick the one that’s best known. ​ That’s why AnotherZero ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/6qhehoulzeodw5c9/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di ) gets you placed in a top news outlet of your choice, like AP, USA News, or New York Weekly—for just $97. ​ They write the article, get it published, and hand you the coveted “As Seen In” badge you can use everywhere to establish instant credibility. ​ 15,318+ businesses already stopped being overlooked. ​ ​→ Add instant credibility to your brand ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/6qhehoulzeodw5c9/aHR0cHM6Ly9hbm90aGVyemVyby5jb20vd2h5d2VidXlzdWJzY3JpYmVycy8_ZWw9d3di )​ ​(FREE bonus article limited to the first 50 WWB readers)​ Imagine this… ​ You've got two moisturizer samples sitting on your bathroom counter. Both promise "deep hydration" and "radiant skin." ​ You slather one sample on the left side of your face, the other on the right. ​ An hour later, you look in the mirror. ​ ​“Eh, I can’t tell one from the other,” you say to yourself, squinting your eyes to see if one side looks more moisturized. ​ So you grab your laptop and start investigating both products before investing in a full-size version. ​ The first brand's website shows standard ingredient lists, customer reviews, and the usual "clean beauty" messaging. Y’know—the standard stuff. ​ The second brand's homepage highlights their partnership with charity: every purchase helps provide clean water access to families in need. ​ You scroll through their Our Story page and discover that your potential $65 moisturizer could help fund clean water for an entire family for two months. ​ You head back to the mirror and give your face one final look. ​ Not only does the side of the charity-supporting brand look more moisturized, but it also feels noticeably more hydrating and gentle on your skin. ​ Before you know it, you’re reaching for your phone to order the full size. ​ ​Why did learning about the company's charitable work make the moisturizer suddenly feel more effective? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore the Noble Edge Effect—why we like brands more after learning they do good. ​ ​Let’s get into it. ​ 🧠 The Psychology of Noble Edge Effect Researchers at Northwestern ran a simple wine-tasting test where participants were given the same wine. ​ Here’s the catch: ​ Some learned that the winery donated 10% of sales to the American Heart Association. The others heard nothing about donations. ​ The result? ​ ​The exact same wine got higher taste ratings when participants knew about the donations. ​ When you learn a company donates money or helps people, your brain assumes the products themselves must be better quality. So the wine tastes smoother, the shoes feel more comfortable, and the coffee seems richer. ​ Why? Your brain links ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/qvh8h8udzpn0v6hg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9saW5raW5nLw== ) generosity with trustworthiness. That is, if someone's generous, they're probably reliable in other ways, too. ​ So when a company does something good, your brain applies that goodness to everything else they make. ​ This means doing good doesn't just boost your brand’s reputation. It changes how customers experience what you sell. ​ They'll swear your product performs better than competitors. And they're not lying. ​ That's what they're actually tasting, feeling ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/3ohphdu30gznr3hp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ), and experiencing. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Ads​ ​Use radical transparency to boost trust ​ ​Patagonia has committed 1% of sales to environmental causes. But in 2011, they ran a Black Friday ad in the New York Times with an attention-grabbing ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/08hwhgu2vrzkxvsp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hdHRlbnRpb24v ) headline: ​ "Don't Buy This Jacket" ​ The ad revealed how much it really costs to make their best-selling ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/l2heh6ule7rz49bg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zb2NpYWwtcHJvb2Yv ) R2 jacket, including 135 liters of water per jacket, 20 pounds of carbon dioxide, and waste equal to two-thirds of the jacket's weight. ​ The takeaway? Only buy what you need. ​ The result? Sales jumped 30% the next year, from $415 million to $543 million. ​ When customers see a company doing genuine good paired with honest admission of where they fall short ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/7qh7h2u9q5zm8xs9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wcmF0ZmFsbC1lZmZlY3Qv ), they trust that company (and the quality of their products) more than competitors making vague "green" claims. ​ Service providers​ ​Build charitable impact into your pricing structure ​ ​Don’t be another option for a client to price shop. ​ On top of having killer messaging ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/6qhdnz64uoulzeod6ka9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ), brands can give clients a unique reason to choose them, like donating 10% of the retainer fee to the client’s chosen charity. ​ Clients are more likely to associate the moral goodness of charitable giving with the brand’s service quality, making the premium price feel justified and even desirable rather than expensive. ​ The result? Higher pricing with stronger client retention. ​ Consumer goods​ ​Make your product the vehicle for your mission ​ ​Ben & Jerry's doesn’t treat activism like a side project. ​ They name flavors after causes, hire staff devoted to activism, and write mission protection into their legal board structure. ​ When customers know about Ben & Jerry's activism, they buy more than ice cream—they buy into causes they care about. Which makes the product literally taste ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/z2hgh7uenxw8rdhz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS90YXN0ZS8= ) better. ​ The sweet result? ​ Their internal research found mission-aware customers are 30% more likely to consider Ben & Jerry's as their favorite brand. ​ 💥 The Short of It When customers learn your brand does good, they experience your products as better quality. ​ This is because their brains connect moral goodness with trustworthiness—and product superiority. ​ Meanwhile, you can charge more premium prices, build stronger loyalty, and enjoy word-of-mouth marketing that money can't buy. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/kkhmh2unrvm326sk/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/3ohphdu30gzn9gtp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna know how big-brained experts like Steve Jobs and Codie Sanchez built unignorable personal brands? Don't miss my (Katelyn here 👋) brand new newsletter: Unignorable. 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( https://8419577a.click.convertkit-mail4.com/r8ux9xl2z6hoh3d9ed5s2hdnlld5lio6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb3knzn/x0hw00kqt3ueo03l7rag/aHR0cHM6Ly93d3cubGFuZHBhZ2UtcHJldmlldy5jb20vM2JhZTBmYTQtZGE5OS00ODViLWE1YjQtOGEwMjhjNTdhZmMy )​

Pre.S. Until Wednesday at 9 a.m. EST, you can grab the PAINKILLER messaging system for 20% off. ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/owh2r738hwuw74vv9mcq/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ Not interested? No sweat. Click here to opt out ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/owh2rw6riwuw74vv92sq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) so you don’t hear anymore about it. ​ What's the worst thing you've ever bought... and why was it an online course? ​ I’ve been there, done that, and have the charge that burned a hole through my credit card statement to prove it. ​ You see, the other week, I dropped $149 on a “3-day live workshop”... ​ Technically, the workshop was only $99. But after checking out, I was told I *also* needed to grab the accompanying workbook for an EXTRA $50. ​ I was immediately ticked off. ​ A workbook should always be included—it’s essential to the learning process. ​ And because I deeply believe that, I dropped $50 and bought the workbook only to find out… ​ It was just a sh*tty PDF with nothing useful. ​ (By the way, if I wanted a replay of this “LiVe WoRkShOp,” I’d also need to shell out—get this—an additional $100. WTF?) ​ It gets worse. ​ When Day 1 of this allegedly “live” workshop kicked off, this was my immediate reaction: ​ Because it was clearly prerecorded. It wasn’t live at all. ​ And there was nothing educational about it either. ​ Turns out, the whole purpose of the workshop was to share her rags-to-riches story *plays the world’s tiniest violin* and sell the "dream" of building an online business. ​ And if people actually wanted help figuring out what to do? ​ They'd need to invest in her $10K group program. ​ I wish this story were an outlier, but it's not. It's extremely common. ​ In the end, it *was* an educational experience for me: It taught me just how low the bar is in this space. ​ ​Sooo many people have been burned by course creators like this one. You’re probably one of them. ​ ​ You weren’t wrong to look for help. You just didn’t get the right system. ​ That’s on them, not you. And you’re 100% right to be skeptical. ​ So I’m not going to tell you PAINKILLER ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/z2hp2drnh7ue8ovv62tz/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )will be any different. I’m going to show you. ​ For starters, it isn’t a course at all. ​ It’s a system. ​ Now, if you’re wondering what the heck the difference is, here’s the SparkNotes version: * A system is a repeatable, step-by-step process crafted to expedite outcomes. * A course is usually a letdown packed with mind-numbing theory, 47 hours of prerecorded video lessons, and little-to-no actionable steps. I’ve been let down by “courses” one too many times. ​ And I was so deliberate about PAINKILLER not being mentally lumped into people’s brains as an (unhelpful) course that I intentionally positioned it as a “system” in my own messaging strategy. Psst… This is the page in your PAINKILLER messaging strategy ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/p8hgz53rcqu4l9006wbr/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) where you’ll determine how to position your offer as a must-have solution—even in a saturated market.​ ​ Because when your messaging is off and sales are sluggish, you don’t have time to toy around with a 12-week course with no guidance. You need a complete “system” that includes: * Bite-sized lessons and timed exercises (so you learn by *doing*) * Time-saving templates (so you’re never left guessing) * AI-powered tools (that help do the work *for* you) Susan used the PAINKILLER Messaging System ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/x0heg34oh3ueln662vtg/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) and landed a new client just 3 hours after. ​ “How is this turnaround even possible?” you’re probably wondering. ​ It’s not because I cut corners. ​ It’s because you get 9 AI-powered GPTs to complete the process in record time (without sacrificing quality). ​ They’re kinda like hiring a market researcher, messaging expert, and copywriter—without the $30k price tag or 12+ week turnaround. ​ But again, don’t take my word for it. Take Jen’s: ​ And if you grab PAINKILLER today, you’re not *just* getting all that for 20% off. ​ You’re also getting these time-saving bonuses: ​ 📽️ Bot-Building Tutorial—a highly requested, behind-the-scenes look at how we build a GPT bot. You’ll get a full prompt and step-by-step tutorial to follow so you can create bots that actually provide the output you want ($99 value) 🤖 1-Click Competitor Analysis Bot—this bot will scrape the provided URL of a competitor and unlock essential insights about their target buyer ($49 value) …for $0. ​ (And you’ll also get a 7-day money-back guarantee so you can make sure PAINKILLER is right for you.) ​ But if you’re still a little skeptical and want more details? I get it. ​ ​Click here to read testimonials from 620+ happy customers→ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/6qhm7r3whouldpggr8f9/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​(Scroll down to the bottom to see all of them)​ ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/7qh7h2u9m077lru9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/p8hehqu4l9006efr/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/x0hph3ueln662ghg/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/kkhmh2un38qqvdak/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ P.S. If you've got positioning templates that tell you to "find your unique angle" without showing you how... ​ Stiff messaging frameworks that leave you staring at blank pages, wondering what the hell to write... ​ And 4-figure copywriting courses burning holes in *your* credit card statements while filling your brain with white noise instead of clarity... ​ ​You don't need more courses and insights that sound helpful but deliver nothing.​ ​ You need a messaging system that's the last you'll ever buy. ​ ​PAINKILLER gives you the complete 7-step process that stops your endless search for "the right approach." ​ No more pricey courses, no more templates, no more worrying that you're missing something. Just a proven, research-backed system that turns more leads into buyers *without* making you feel overwhelmed. ​ Just ask Natalie: ​ And Beatrice: ​ ​Grab the only messaging system you need (*without* getting overwhelmed) > ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/6qhm7r3whouldpggr8f9/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ ​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uv8vnxdi8ug3npw9zi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/25h2h9u3e7zzwgh8/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. 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Life comes at you fast. ​ One moment, you're scrambling to set biz goals before the clock strikes midnight on New Year's Eve. ​ Next thing you know, you're smack dab in the middle of Q1. So now that we're here, let's be honest: Are sales slower than you hoped for this year? ​ ​ If you just grimaced, then your product probably isn't the culprit. Your messaging is. ​ Not sure how to fix it? (Without tweaking random sentences for the next 6 months?) ​ ​Good news: PAINKILLER, my proven 7-step messaging system, is 20% off. ​ ​Bad news: This February flash sale ends in 48 hours.​ ​ ​Click this special link to claim the deal > ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/l2hrd6vzt6ulzov27oug/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/7qh7h2u9m0pl5ls9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/owhkhwuw74l9dzuq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/9qhzhdudlg3wmdiz/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/m2h7h6u37o05pdtl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ ​P.S. “Is PAINKILLER really for me?” You might be *also* wondering. I’ll help you find out real quick. ​ Does this sound eerily familiar? ​ ​“I’m supposed to be good at marketing, but I can't even figure out my own messaging. It’s f*cking embarrassing.”​ ​ If so, then yes—it’s for you. But more importantly, you’re not alone. ​ In my 15 years of doing this marketing thang, I’ve worked with 5,000+ smart people from all walks of life. From those working at Fortune 100 companies and startups to solopreneurs and agencies. ​ Wanna know what almost all of them have in common? ​ They usually *hate* writing their own messaging. ​ It takes them forever to do, they constantly tweak random sentences because it always feels “off,” and they never feel confident it’ll resonate with buyers (because it rarely does). ​ But here’s what no one ever tells you: ​ ​It’s not a writing or marketing problem. It’s a clarity problem.​ ​ You’re so close to your own offer that it makes it 1000X harder to zoom out and see the blind spots. ​ And when there are a million “templates” and “frameworks” floating out there by the so-called gurus, you don’t feel inspired. You feel paralyzed by all the options. ​ You don’t want to make the wrong choice and sink money into something you’re not confident will work. ​ So you stay stuck. ​ But here’s the problem with *that.* ​ ​Crappy messaging kills good products (and dreams). ​ It’s such a common—but fixable—problem that it’s why I created PAINKILLER ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/rehmrdqkf9umeqvdzqs6/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) in the first place. ​ Instead of second-guessing and tweaking sentences for months, you walk away with a research-backed messaging strategy and copy you’re ready to test… in just 3.5 days (for real). ​ But I want to make something very clear: ​ ​Grabbing PAINKILLER does NOT mean staying up 'til 2 a.m. for the next 2 months, trying to figure out your messaging.​ ​ Instead, it means you get to focus on what *actually* lights you up in your biz without that lingering pressure to do something about your messaging. ​ ​Because you’ll get everything you need to fix your messaging in just 3.5 days. ​ ​ Wanna see how that’s even possible? ​ ​Get all the juicy details here > ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/08h427zzfgu2kmwermip/aHR0cHM6Ly9kZmwwLnVzL3MvM2MxYzk1Njg_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/58hvh8ugz5oxdzf7/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2 ) | Update your profile ( https://preferences.convertkit-mail4.com/75u4z4rqmwa2uk6k3ewi9uwr8qzzlcrlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2 ) | 45 Melrose Ave, Halifax, NS B3N2E5

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It’s familiar. It’s fine. ​ So Oatly didn’t lecture about the health benefits of oat milk or encourage people to try something “better.” ​ Instead, they created ads that focused on why the default option in the industry (cow’s milk) is kinda weird when you think about it. ​ ​ This direct jab at the old way made sticking with regular milk feel like the stranger choice—and made their solution feel like the obvious one ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/6qhdqqovcoulzxx6goi9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av ). ​ It worked. ​ Oatly went from a niche brand to a company worth $350 million+. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Status Quo Bias ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Endowment Effect ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) --> ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) Mimetic Desire ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/9qhzhdud0443m4cz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj0zOHVnZGcwa3hsY2toMjBrOTY4YXJoNHA4ODQ3OWMzbjIwODR6NXByNzh4OHczMmxvbTYzd3hkZHB6OHBnb3FxazA4bjQ0NXdnOG56eHg4bHJ3OTluM2s2ejAyOHB3Z3YzOTl4M252cm1nNDNub3I0NmU2bmx6MzNxemViNXFvZW8= ) *Winner chosen on March 12, 2026. Big congrats to our previous winner, Gabriel G. 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Pinpoint one major way your target buyer’s current solution is outdated, frustrating, or just plain weird. Then show why your alternative is clearly superior in your next social post. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/3ohphdu30xx9l0bp/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. Most entrepreneurs stick with the "niche down" advice because... well, everyone says it. It's familiar. It's what you're supposed to do. ​ Hell, I did it, too—before I knew better. ​ But just because targeting a market the size of a group chat is the standard doesn’t mean it’s the best option. ​ Because at the end of the day, people don’t buy because of who they are. ​ They buy things because they have painful problems they’re trying to solve. ​ That’s why I call out why the default, outdated option of niching down isn’t the answer on this sales page ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/wnhvddkna6uqnmmvpgtl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av ). ​ Then position Offer Breakthrough ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/48hw33ema7umvwwqegiq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av ) as the real solution. ​ ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/48hvh7umvwwqe8aq/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo ) | Update your profile ( https://preferences.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/38ugdg0kxlckh20k968arh4p88479c3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5qoeo/8ghqh3uozwwpvril/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNXF1dmg3aG5xNG9wd3RwNXh4ZDUyYTlsd3dyZGVobmhyemQ3ZA== ) | 45 Melrose Ave, Halifax, NS B3N2E5 ​

Issue #002 • 1 min 22s FYI: You’re reading an issue of my new newsletter, UNIGNORABLE. Don't worry. You'll still get Why We Buy too. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/wnhvd6noi6uqn8239dhl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS11bnN1YnNjcmliZWQv )) Document, don't create. The world doesn't need another Gary Vaynerchuk—it needs the first YOU. ​ ​ Gary Vee If you're waiting until you have something "polished" to share, you're missing a powerful content goldmine: showing your messy real life.​ ​ Gary Vaynerchuk went from an unknown wine nerd to a globally recognized marketer and built a $200M+ agency brand. BEFORE ------ Filmed 1,000 videos no one cared about AFTER ----- 50M+ followers. $200M+ agency brand. How’d he do it? By filming everything he was already doing. While other YouTubers spent hours scripting their content and getting “camera-ready” before filming, Gary just hit record and shared the messy behind-the-scenes stuff. ​ He shared moments from real meetings, revealed his real strategies, and talked about big wins and hard lessons in near real-time. ​ It was raw and unscripted. And people ate it up. -->Filming a video for Twitter in back of car ( ) Sharing how to get out of a job you hate ( ) BTS of a team meeting ( ) the Pratfall Effect ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/z2hgh7uen02849uz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wcmF0ZmFsbC1lZmZlY3Qv ). -->HERE'S EXACTLY HOW GARY DOES IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/x0hph3ueoxvlrpfg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ — ​PS: Wanna see behind-the-scenes in my biz? ​ ​Right now I’m building UNIGNORABLE 2.0. It’s not a group challenge anymore. And, no. It won’t be a self-serve course or yet ANOTHER bloody community *shutters*. But if we end up working together… I can guarantee you’ll feel like this ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/kkhmh2unr403d2tk/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mZWVsLWxpa2UtdGhpcy8= ). ---------- Next week: ---------- How Codie Sanchez launched a rebellion against soulless corporations—and built a $50M portfolio during the process. Wanna make sure you get it? Subscribe to Unignorable now (and snag your surprise gift!) > ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/7qhr56wls2u9q32mk4h9/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk ) | Update your profile ( https://preferences.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/mvupepgxonf5hqv47vvbmhr25xn98hqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h28klk/qvh8h8udzqm078sg/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNHp1dmhlaHB2eG52dmk2b3Z2ZW9sYTZtODk0OG5hNWh3cTg3OA== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/g3hnhwumrplv47i3/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/z2hpp5l6h7uenwkgqktz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hohquvmrxdzgb0/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0Lzdwcjh2bXp3ZGJiNjhkejY3cHQzdmE1OHhsNA== )​ 🤔 Did you know... In 2000, Blockbuster was given the opportunity to buy Netflix for $50 million. ​ They declined. ​ ​“Why would they do such a thing?” – literally everyone in the 21st century. ​ Because instead of viewing the idea of mail-order movies as a threat, Blockbuster believed customers would keep renting VHS tapes and DVDs in store. ​ That mistaken belief cost Blockbuster their company. ​ Keep reading to see how you can avoid the same fate. 📀 Read time: 3.2 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hohquvmrxdzgb0/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0Lzdwcjh2bXp3ZGJiNjhkejY3cHQzdmE1OHhsNA== )​ 1 UGC creator=20 ad variations to scale the creative testing ​ ​Insense ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hohquvmrxdzgb0/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0Lzdwcjh2bXp3ZGJiNjhkejY3cHQzdmE1OHhsNA== ) makes UGC ads insanely cost-effective – and Andromeda approved! From one brief you can get numerous raw footage clips to mix, match, and turn into multiple scroll-stopping creatives for your paid social ads. Source 20+ pieces of raw content per creator with lifetime usage rights, all delivered in 14 days or less. ​ ​→ Book a free demo today to save $200 ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hohquvmrxdzgb0/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0Lzdwcjh2bXp3ZGJiNjhkejY3cHQzdmE1OHhsNA== )​ ​(Book by March 6th to get $200 bonus for your first campaign)​ Imagine this… ​ You're scrolling through the News app on your phone when you see a headline that sticks out like a sore thumb: ​ "Cybersecurity Experts Warn: Data Breaches Hit Record High." ​ You pause for a second. ​ “That stuff happens to big companies, not regular people like me,” you think before you keep scrolling. ​ Technically, you’re not wrong—your personal information has never been exposed in a data breach. ​ A week later, you’ve all but forgotten that headline… ​ Until you get an email from your bank with the subject line: Urgent: Suspicious Activity Detected.​ ​ Your heart drops as you read through the email and nervously call the bank to speak with an associate in the fraud prevention department. ​ Someone stole your credit card info and racked up $3,400 in charges across three states. ​ As you're placed on a brief hold with fraud prevention, you remember that news article… ​ And the password you've been using for everything since 2015… ​ And how you kept meaning to set up two-factor authentication but figured you'd get to it eventually… ​ ​“How did I let this happen?” you wonder. ​ It was always a real threat. But you never really believed it would affect you. ​ ​Why did you ignore a clear warning until it was too late? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Normalcy Bias—why we tend to minimize the likelihood of disasters and assume things will continue as they always have. ​ ​Let’s get into it. ​ 🧠 The Psychology of Normalcy Bias Normalcy Bias occurs even when warning signs are flashing right in front of us. ​ We assume tomorrow will look like today in part because our brains rely on past patterns to predict the future. It's a mental shortcut ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/48hvh7umvgpo4qsq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zeXN0ZW0tMS1hbmQtMi10aGlua2luZy8= ) that saves time and energy. ​ But it can backfire when circumstances shift and warrant serious attention. ​ In one study, researchers looked at disaster response behavior after the 2011 Tōhoku earthquake and tsunami in Japan. ​ Despite multiple warnings, many people delayed evacuation or didn’t evacuate at all. ​ Why? One of the most common reasons was that they believed their location was “safe enough to withstand disaster.” ​ ​Other scientists found that 16 tsunami warnings had occurred in the four years prior that resulted in inconsequential tsunamis—and dangerous complacency. ​ Even with warnings, we default ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/wnh2h6uqngkze3tl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9kZWZhdWx0cy8= ) to "everything will be fine" because that's what has always happened before. ​ In marketing, this shows up when customers stick with an outdated solution (or no solution) ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/08hwhgu2vz983mtp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdGF0dXMtcXVvLWJpYXMv ), ignore emerging problems, or assume they have plenty of time to act. ​ Your job as a marketer? Disrupt their autopilot thinking ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/vqh3hmuolgv5zosw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hdXRvcGlsb3QtbW9kZS8= ) and show them why they need to act now. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Insurance​ ​Make risky behaviors impossible to ignore ​ ​Most drivers assume their habits behind the wheel are perfectly safe and normal. ​ But Progressive’s Snapshot device shatters that assumption with loud beeps whenever it detects hard braking or other risky driving behavior. ​ This triggers immediate psychological discomfort ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/m2h7h6u3veqrdebl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2duaXRpdmUtZGlzc29uYW5jZS8= ), suddenly forcing drivers to question behaviors they never thought twice about before. ​ The result? Progressive has paid out over $1.2 billion in discounts ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/dphehmuev5o3lrcl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9pbmNlbnRpdml6YXRpb24v ) for good driving behavior. But ~20% have seen rate increases, proving they were wrong about how “safe” they were driving all along. ​ Psst… Want your offer to go from a “maybe someday” option to a must-have solution? Fix your messaging in just 3.5 days > ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/qvh3xwk3f8udzn4x9zhg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ ​ Apps​ ​Turn distant threats into real-time risks ​ ​When neighborhoods are historically quiet, residents are more likely to leave the front door unlocked while cooking dinner, keep windows cracked on summer nights, or let Amazon ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/owhkhwuwpo6z29sq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hbWF6b24tdGVhcmRvd24v ) packages sit on the porch all afternoon. ​ But Ring’s Neighbors app shows why that’s not a good idea. ​ Local users share real-time crime clips and updates from their actual street and too-close-for-comfort areas. ​ Suddenly, security threats aren't abstract news stories about "other neighborhoods." ​ They're happening on their street and captured by their neighbors' cameras (sometimes within hours of reading about the incidents). ​ The result? Millions have downloaded the app and likely changed their everyday habits. ​ E-commerce​ ​Puncture complacency during vulnerable moments ​ ​Lots of people shop online for years without a problem. So when fraud warnings pop up throughout the year, it’s easy to dismiss them and think, “I’ve always been fine. Why would that change now?”​ ​ Amazon disrupted that thinking by sending urgent fraud alerts to 300 million+ customers right before BFCM last year, warning that impersonation scams are ramping up. ​ By forcing threat awareness during the busiest shopping season of the year ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/p8hehqu4mx2vn0ur/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9idXlpbmctdHJpZ2dlcnMv ), Amazon moved fraud from an everyday “it won’t happen to me” assumption into a top-of-mind concern for millions of shoppers during the holidays. ​ 💥 The Short of It Your customers are wired to believe tomorrow will look just like today. ​ So they'll ignore warning signs and delay taking action ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/08hwhgu2vz983mtp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdGF0dXMtcXVvLWJpYXMv )—all because Normalcy Bias convinces them "everything's fine." ​ ​Narrator: Everything was not fine.​ ​ To break through, you've gotta make the underlying threat or problem real and worth noticing. ​ Because the biggest competitor you're fighting isn't always another brand. ​ It's the voice in your customer's head whispering, "It’s all right—I’ll deal with it later.”​ ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulzo5qmma9/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/58hvh8ugq7ner4h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna know how big-brained experts like Steve Jobs and Codie Sanchez built unignorable personal brands? Don't miss my (Katelyn here 👋) brand new newsletter: Unignorable. 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( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5z8725sohp0no53wbexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/l2h94438u6ulerngx4sg/aHR0cHM6Ly93d3cubGFuZHBhZ2UtcHJldmlldy5jb20vM2JhZTBmYTQtZGE5OS00ODViLWE1YjQtOGEwMjhjNTdhZmMy )​

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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Triple Whale ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/kkhmh2unrl3evdfk/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL2FpLXZpc2liaWxpdHk_dXRtX2NhbXBhaWduPW1rdC1haXZpc2liaWxpdHktcGFpZG1lZGlhLTIyNiZ1dG1fY29udGVudD1wcmltYXJ5LWZyaXlheS0wMi0yMC0yMDI2JnV0bV9tZWRpdW09cGFpZC1tZWRpYSZ1dG1fc291cmNlPXdoeS13ZS1idXk= )… ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/kkhmh2unrl3evdfk/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL2FpLXZpc2liaWxpdHk_dXRtX2NhbXBhaWduPW1rdC1haXZpc2liaWxpdHktcGFpZG1lZGlhLTIyNiZ1dG1fY29udGVudD1wcmltYXJ5LWZyaXlheS0wMi0yMC0yMDI2JnV0bV9tZWRpdW09cGFpZC1tZWRpYSZ1dG1fc291cmNlPXdoeS13ZS1idXk= )​ * If AI doesn’t know you exist, your customers won't either. * ​Triple Whale ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/kkhmh2unrl3evdfk/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL2FpLXZpc2liaWxpdHk_dXRtX2NhbXBhaWduPW1rdC1haXZpc2liaWxpdHktcGFpZG1lZGlhLTIyNiZ1dG1fY29udGVudD1wcmltYXJ5LWZyaXlheS0wMi0yMC0yMDI2JnV0bV9tZWRpdW09cGFpZC1tZWRpYSZ1dG1fc291cmNlPXdoeS13ZS1idXk= ) brands: 59x YoY LLM order growth. * Track your AI visibility + tie those mentions to e-commerce sales. ​​→ Grab your free AEO tool and guide ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/kkhmh2unrl3evdfk/aHR0cHM6Ly93d3cudHJpcGxld2hhbGUuY29tL2FpLXZpc2liaWxpdHk_dXRtX2NhbXBhaWduPW1rdC1haXZpc2liaWxpdHktcGFpZG1lZGlhLTIyNiZ1dG1fY29udGVudD1wcmltYXJ5LWZyaXlheS0wMi0yMC0yMDI2JnV0bV9tZWRpdW09cGFpZC1tZWRpYSZ1dG1fc291cmNlPXdoeS13ZS1idXk= )​ Read time: 50 seconds ⚡ ⚡️ Quick Tip Use oddly specific numbers to build trust—and boost conversions. ​ 🧠 Brainy Breakdown Back in 1896, Heinz had more than 60 products. But founder H.J. Heinz didn't plaster "60+ varieties!" on his ketchup bottles. ​ Instead, he chose 57. (One theory claims an ad for “21 styles of shoes” stood out to him, and he figured a specific number would be memorable.) ​ It worked. ​ “57 varieties” is a marketing slogan that’s been stuck in our brains for 129 years. ​ ​ ​Specific numbers ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/3oh09z28hdu307nrgrhp/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) seem more intentional, so we view them as more trustworthy. This applies to pricing, too. ​ The more specific, the better. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Wallet-Opening Words. 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) Anchoring ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) --> ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) Nostalgia Effect ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) --> ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) Specific Number Bias ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/qvh8h8udzr0vp2sg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj14bXU2bDZ3eHF2aDZocG8yeDAwaTVoMmRkcmRsbHRnZG12ODl6ZTQybjhrODVnbXhycG9nNWtxcTR6ODQ2cnd3MHY4ZDk5ZTU2OGR6a2s4eDI1MzNkZzBvenZtODQ1NjdnMzNrZ2Q3MnA2OWdkcjI5b2xvZHh6Z2d3emxiZHFlemU= ) *Winner chosen on February 26, 2026. Big congrats to our previous winner, Liz T. 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Scan your sales copy for rounded figures and price points, then get surgical with specificity. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/9qhzhdud0plxr2bz/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. When Phill Agnew and I were creating Wallet-Opening Words, we could’ve filled it with 30 science-backed copywriting techniques ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpo2x00i5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/vqhq5w78tmuolpd4r4hw/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ). ​ Instead, we deliberately chose to include an ultra specific number of copywriting tweaks—26.5—for this exact reason. 😉 ​ Wanna check them out? 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Issue #001 • 1 min 46s FYI: You’re reading the first issue of my new newsletter, UNIGNORABLE. Enjoy! (If you don’t want to receive this, unsubscribe here ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/wnhvd4x2i6uqnr837qtl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= )) The people who are crazy enough to think they can change the world are the ones who do. ​ ​ Steve Jobs If you’re making your personal brand all about y-o-u (instead of your audience), you’re wasting a golden opportunity: creating an identity people wait in line to join. ​ Steve Jobs went from a college dropout who returned Coke bottles for food money to an unignorable visionary who built Apple into a $300B company. BEFORE ------ Broke College dropout AFTER ----- Fortune's Most Powerful Businessman ​ While other CEOs talked about features, specs, and other dry technical details, Steve linked ownership of Apple products into an aspirational identity: unique thinkers. He linked Apple to creative geniuses like Albert Einstein and John Lennon through ads. He transformed iMacs, iPods, and iPhones from tech tools into status symbols so coveted that people waited in line for days just to be the first to own them. ​ The colored iMacs, white earbuds, and sleek design weren't just aesthetic choices. They were identity badges that let customers signal "I'm not like everyone else" without saying a word. ​ -->Tying iMac to individuality ( ) Linked Apple to creative geniuses ( ) Apple's iconic white headphones ( ) Social Signaling Theory ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/7qh7h2u9q03mlwu9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91bml0eS8= ). -->HERE'S EXACTLY HOW STEVE DID IT: ( ) Katelyn ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/z2hgh7ueno0860cz/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ PS: We spent the last few weeks creating the new visual branding for Unignorable. Do you like it? I hope so because this ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/p8hehqu4m98l6rbr/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9teS1icmFpbi8= ) is what looking at 114 different shades of purple did to my brain. ---------- Next week: ---------- How Gary Vee built a $200M+ agency brand by telling people *not* to create. Don’t wanna miss it? Subscribe to Unignorable now (and snag your free LinkedIn profile audit guide!) > ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/08heodpghgu2vmqkevfp/aHR0cHM6Ly93d3cuYmV1bmlnbm9yYWJsZS5jb20v )​ ​ You received this email because you subscribed to our sister newsletter, Why We Buy, or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | Update your profile ( https://preferences.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze ) | View this email on your browser ( https://8419577a.click.convertkit-mail4.com/xmu6l6wxqvh6hpoo6qvh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdqeze/6qhehoulzp0drrf9/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvOGt1cWhvaDJ6enZyNmMzbjY2bW5xZmtnZ3FnOTljM2h6MDRwNA== ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/8ghqh3uozxvrx7fl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/qvhmm2ezs8udz05k03ug/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/l2heh6ulez9xzgcg/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzN3d25oMjVrOGZwamlodWs5ZHg2dzg5NDl2NQ== )​ 🤔 Did you know... Many people think that when they donate to charity, they’re doing it out of the goodness of their heart. ​ They’re partially right. ​ But brain imaging research shows there’s something more selfish that encourages them. ​ Keep reading to find out what it is. 🧠 Read time: 2.9 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/l2heh6ulez9xzgcg/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzN3d25oMjVrOGZwamlodWs5ZHg2dzg5NDl2NQ== )​ How to get high-performance UGC within 14 days ​ Join major DTC brands including Obvi, GoPure, and LARQ using Insense ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/l2heh6ulez9xzgcg/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzN3d25oMjVrOGZwamlodWs5ZHg2dzg5NDl2NQ== ) to: * run diverse collaborations from UGC, to product seeding, Meta Partnership ads, and TikTok Spark Ads * source 75K+ vetted influencers from 35+ countries * receive UGC deliverables within 14 days, with lifetime digital usage rights ​ ​→ Book a free demo today to save $200 ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/l2heh6ulez9xzgcg/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzN3d25oMjVrOGZwamlodWs5ZHg2dzg5NDl2NQ== )​ ​(Book by Feb 27th to get $200 bonus for your first campaign)​ Imagine this… ​ You're at the grocery store checkout, cart loaded with your usual haul—milk, eggs, bread, and a pint of Ben & Jerry's you definitely don't need. ​ The cashier rings everything up, tells you the total, then asks, "Would you like to round up to the nearest dollar to help feed local families?"​ ​ It's just 47 cents—less than half a buck. So you say yes. ​ She quickly hits a button on the register and hands you your receipt. ​ A smile spreads across your face as you tuck it into your pocket, grab your grocery bags, and head to the parking lot. ​ But as you load groceries into your trunk, you notice something: ​ ​You feel… pretty dang good about yourself.​ ​ A week later, you're back at the same store, picking up your usuals. And you’re asked the same donation question when you check out. ​ ​Remembering how good you felt last time, you give the cashier permission to round up your total again to help local families in need. ​ And you immediately start feeling warm and fuzzy. ​ ​Why do you feel good after donating money?​ ​ In today’s edition of Why We Buy 🧠, we’ll explore Warm-Glow Giving—why we feel good when we do kind or generous things for others. ​ ​Let’s get into it. ​ 🧠 The Psychology of Warm-Glow Giving Coined by economist James Andreoni, Warm-Glow Giving helps explain why people donate to causes. ​ Turns out, it’s not *just* to help others. ​ Acts of kindness or generosity make us feel good about ourselves ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/dphehmuevmgp74bl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ), giving us a desired "warm glow." ​ But this isn’t limited to feeling warm and fuzzy. It affects your brain, too. ​ One study found that giving activated the reward center in participants’ brains—the same areas that light up to pleasures like receiving monetary rewards. ​ Which means giving and kindness are treated as rewards… to ourselves. ​ But Warm-Glow Giving is more than a nice-to-have treat. It can actually be a powerful motivator for buying decisions. ​ (Because who doesn’t want to feel good, especially when they’re parting with their hard-earned money ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/e0hph0u762grnlb7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWluLW9mLXBheWluZy8= )?) ​ That’s why, when an option gives us a chance to feel good about ourselves, we're more likely to choose it. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Ads​ ​Give buyers the opportunity to be the hero ​ ​When we hear "In the Arms of an Angel" softly begin to play on TV, we know exactly what’s happening: ​ An ASPCA commercial showing abused animals. ​ But the ASPCA doesn't frame ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qh7h2u9qm7n48s9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mcmFtaW5nLw== ) the ask as a mere monetary donation to their non-profit. Instead, they give you the power to be the solution. ​ For just $19/month, you become a reason animals get a second chance. ​ And that feeling of being someone’s hero? That's the warm glow that’s kept these commercials running—and raising millions—for over 15 years. ​ Psst… Want 26.5 science-backed words to open more wallets in Q1? Grab this copywriting playbook > ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/7qhrdx3vc2u9qm7n4pa9/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )​ ​ E-commerce​ ​Make doing good feel effortless ​ ​Socks are the most requested clothing item in homeless shelters. ​ So Bombas ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/z2hgh7uen8vld8fz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9ib21iYXMv ) transformed buying a pair of socks from an afterthought to a moral choice. Their model is simple: Buy one pair of socks, and they’ll donate one pair to someone in need. ​ By choosing to purchase from Bombas, you don’t just get a pair of colorful ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/x0hph3ueol6q7ncg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2xvci8= ) socks. You feel good about yourself because you’re helping someone in need—without lifting an extra finger. ​ No wonder Bombas has generated over $1 billion in revenue and donated more than 150 million apparel items. ​ Consumer goods​ ​Bake your cause into the product ​ ​Most chocolate has a dark side: Farmers who grow cacao beans often earn wages too low to live on, and child labor is depressingly common in the industry. ​ Hu Kitchen wanted nothing to do with that. ​ That’s why their chocolate bars are Fair Trade Certified. This means that farmers earn a guaranteed fair price no matter what happens in the market. (There’s no exploitation or child labor, either.) ​ So when you grab a Hu Kitchen chocolate bar, you feel good because you know you’re helping farmers. ​ That’s how this sweet brand took chocolate from a guilty pleasure (in more ways than one) to a guilt-free one ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/n2hohquvmkp7o0t0/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2duaXRpdmUtZGlzc29uYW5jZS8= ). ​ 💥 The Short of It People don’t buy products for the heck of it. They buy how products make them feel. ​ And they want to feel good. ​ So when you tie your offer to something meaningful, you go from asking for a sale to offering customers a chance to feel good about themselves. ​ And that delicious warm-glow feeling makes buying feel like a no-brainer. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/reh8h9um4er65gu6/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/08hwhgu2vk5l7ltp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna know how big-brained experts like Steve Jobs and Codie Sanchez built unignorable personal brands? 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( https://8419577a.click.convertkit-mail4.com/lmulpl9w87amhnewmw4t6h8vvmv00c5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7lx0x/6qhdxxkpuoulzdg9pku9/aHR0cHM6Ly93d3cubGFuZHBhZ2UtcHJldmlldy5jb20vM2JhZTBmYTQtZGE5OS00ODViLWE1YjQtOGEwMjhjNTdhZmMy )​

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It’s because of a built-in psychological quirk. ​ Keep reading to see how buyers rewrite reality—and how you can write it with them. 🧠 Read time: 2.9 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/n2hohquvmwkl97h0/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9rYXRlbHluYm91cmdvaW4= )​ You'll wish you had switched sooner ​ ​Let's face it: you've stayed on your old email platform too long. But switching means migrating all of your subscribers, rebuilding every automation, and risking revenue loss while you figure it all out. ​Omnisend ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/n2hohquvmwkl97h0/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9rYXRlbHluYm91cmdvaW4= ) handles the entire migration process for you. No complexity. No headaches. No overwhelm. You log in and see the same flows, automations, and campaigns—just better priced and easier to use. ​ ​→ Explore hassle-free migration ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/n2hohquvmwkl97h0/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9rYXRlbHluYm91cmdvaW4= )​ ​Get 30% off your first 3 months with code WHYWEBUY​ Imagine this… ​ You're running late to a dinner reservation you made at a new restaurant. ​ You glance at the clock and shake your head. ​ ​“I had to take the dogs out, so it’s not my fault,” you think as you frantically try to find the car keys that someone else must’ve misplaced. “Plus, my client needed to talk through that new project, so I had to stay on the call longer.” ​ ​While you mentally justify all the reasons you’re late, you ignore a cold, hard fact: ​ You’re always 10-15 minutes late. ​ When you finally get to the restaurant, you explain to your friends, Julie and Mark, what happened. They nod sympathetically, but they’ve heard this “everyone else is the reason I’m late” story before. ​ An hour later, all is forgiven and forgotten, and they're both raving about how good the food is. ​ "This place is amazing! How did you find it?" Julie asks. ​ "Oh, I just have a knack for finding the best restaurants," you say with a grin. ​ You lean back in your chair, feeling quite proud of your taste in restaurants as you scan the dessert menu. ​ ​Why did you blame circumstances for being late but take personal credit for picking a good restaurant? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Self-Serving Bias—why we attribute our successes to our own abilities and our shortcomings to external factors. ​ ​Let’s get into it. ​ 🧠 The Psychology of Self-Serving Bias Researchers at Stanford paired college students together and had them take a “social intelligence test.” ​ One person in each pair would rank in the 80th percentile, while the other would rank in the 30th percentile. ​ (The results—like the “test”—were fake.) ​ ​The majority of those who believed they succeeded rated the test as more valid than those who believed they failed. ​ We tend to give ourselves credit for success, whether it’s because of our abilities, effort, or choices. But when things go wrong, we tend to blame outside factors. ​ While this may sound a bit like Fundamental Attribution Error ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/vqh3hmuol2dqzvcw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mdW5kYW1lbnRhbC1hdHRyaWJ1dGlvbi1lcnJvci8= ), Self-Serving Bias functions as a defense mechanism that protects our ego and helps us feel good about ourselves ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/m2h7h6u3vk7ld0ul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ). ​ That’s why smart marketers cater to how customers actually view reality instead of how they should. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ SaaS​ ​Celebrate wins and soften setbacks ​​ Grammarly sends weekly performance reports that celebrate productivity (e.g., "You were more productive than 97% of Grammarly users"), accuracy, and vocabulary wins. ​ Then they reveal areas for improvement. ​ But here’s the key: they carefully shift the language. Instead of "You made this mistake," they reframe ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/e0hph0u7692d8nh7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mcmFtaW5nLw== ) it to "This mistake appeared in your writing." ​ So while their wins are personal achievements, their mistakes are external issues that simply "appeared." (And using Grammarly is the smart way to fix them.) ​ Want 26.5 science-backed techniques that make you look like a copywriting genius? Check out this fan-favorite playbook > ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/owheqz74twuwp3702rtq/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )​ ​ E-commerce​ ​Make returns your problem, not the customer’s ​ ​When customers return items—including those they bought by mistake—Amazon ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/x0hph3ueo8l453tg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hbWF6b24tdGVhcmRvd24v ) doesn't push back or launch an inquisition. ​ Instead, they ask, "How can we make it right?" ​ That simple shift moves the failure off the customer and onto the situation—and Amazon. ​ So instead of thinking, “I screwed up,” the customer is guided toward, “This didn’t work, and Amazon is fixing it.” ​ Apps​ ​Make success feel self-made ​​ Duolingo celebrates wins every time a user hits a new milestone. ​ And even though progress is heavily shaped by the app’s gamification and reminders, the success is framed as a result of their discipline and effort ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/kkhmh2unrg3okztk/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wZXJzb25hbGl6YXRpb24v ). ​ So users don’t see the app’s design as the reason they’re finally learning Spanish. ​ Instead, they feel it's because they’re consistent and pretty good at language learning. ​ 💥 The Short of It Your customers wanna feel smart when they win and blameless when they don’t. ​ So craft marketing that gives customers credit when things go well and gently deflects blame when they don’t. ​ That way, your customers stay the hero of the buyer’s journey no matter the outcome. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/25h2h9u36reqk9f8/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/3ohphdu306nkeeap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna know how big-brained experts like Steve Jobs and Codie Sanchez built unignorable personal brands? Don't miss my (Katelyn here 👋) brand new newsletter: Unignorable. Subscribe for $0 now > ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/kkh5eww2u2unrg3okofk/aHR0cDovL2JldW5pZ25vcmFibGUuY29t )​ ​ ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh60gxezu9hzdd4d33s0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/08hwhgu2v0kpl0bp/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/z2hgh7ue525zl3az/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/m2h22pxdb6u3262x42al/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people 🤔 Did you know... When a SaaS tool brags about being used by companies like Amazon or Google, you probably think, "If it's good enough for them, it's good enough for me." ​ ​But here’s the rarely asked question: ​ How many other big companies tried it and then switched to something else? ​ Keep reading to find out why your brain skips that part. 🧠 Read time: 2.9 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/48hww25vf7umwdw3xeiq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ Fix your messaging... in just 3.5 days. ​ ​You've tried tweaking random sentences and filling out outdated positioning templates. But sales are still slow. ​ Crafting messaging that actually resonates with your best-fit buyers feels impossible, right? ​ Ditch the painful trial and error with PAINKILLER ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/wnhvv3mpu6uqm2md0pul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ). ​ With bite-sized lessons and 9 AI-powered assistants to guide you, you can craft a research-backed messaging strategy that's ready to test... in just 3.5 days. ​ ​→ Fix my messaging now ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/dphwwdvpimued9dxpgal/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ ​Loved by 620+ smart people​ Imagine this… ​ You're scrolling Goodreads, hunting for your next read, when you spot a thriller with a 3.67-star average rating out of 3,021 reviews. ​ Not great, but not terrible either. ​ Casually scanning the review section, you find one that stops you cold: ​ "This book had me up until 3 a.m. I literally couldn’t put it down—every page had my attention. And the twist in chapter 12? I’ve been thinking about it for DAYS. An absolute must-read. If you loved Gone Girl, you'll devour this." ​ That review hits every note you love: unpredictable twists, late-night page-turning, and comparisons to one of your all-time favorite books. ​ So you click over to Amazon and smash the “buy now” button. ​ Two days later, you're forcing yourself through chapter 6, wondering when it gets good. ​ The writing feels clunky and you’re convinced that rocks have more personality than the characters. ​ And you’re not staying up late to find out what happens next—you’re struggling to even stay awake. ​ ​Why did that one detailed review feel more convincing than 3,021 ratings averaging 3.67 stars? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Base Rate Fallacy—why we focus on specific details more than statistical probability. ​ ​Let’s get into it. ​ 🧠 The Psychology of Base Rate Fallacy In a classic study, participants were told about a city with two cab companies: one has only blue cabs (representing 85% of all city cabs) and one has only green cabs (representing the remaining 15%). ​ A cab caused a hit-and-run accident at night. ​ And a witness, who identifies the right cab color 80% of the time, claimed the cab was green. ​ So… what are the odds the cab was actually green?​ ​ Most participants said around 80%, matching the witness's accuracy rate. ​ But the correct answer was 41%. ​ Participants ignored base rate information (only 15% of cabs are green) and instead focused on individuating information; that is, the specific details of the witness (80% accuracy rate ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/48hvh7umwdw3xxcq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zYWxpZW5jZS1iaWFzLw== )). ​ We may latch onto situation-specific details because they seem more relevant than the broader statistical likelihood. The more specific the detail, the more we pay attention. ​ We may also rely on a “looks like the type” mental shortcut, judging things by how well they seem to fit a category instead of checking actual probabilities. ​ This means customers are more likely to make decisions based on attention-grabbing ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/08hwhgu2n6n4l8fp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hdHRlbnRpb24v ) details rather than considering the full picture. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ E-commerce​ ​Lead with your standout stat ​​ Native displays an impressive stat "150,000+ 5-star reviews" ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/dphehmued9dx2wtl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91bnVzdWFsbHktYXdlc29tZS1zb2NpYWwtcHJvb2Yv ) across their site instead of cherry-picking a handful of glowing but generic testimonials. ​ That massive number becomes your reference point, so you don’t wonder how many customers Native actually has in comparison. ​ Instead, you’re confident that satisfaction is the norm with Native, not the exception. ​ So you make a decision without having to compare 11 different deodorants (and ending up with none ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/7qh7h2u9d2dex4h9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jaG9pY2UtcGFyYWRveC8= )). ​ Ads​ ​Make the risk feel real to drive action ​ ​Allstate runs ads showing car accidents, break-ins, and fender benders ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/p8hehqu4rwrep4ar/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9waWN0dXJlLXN1cGVyaW9yaXR5LWVmZmVjdC8= ). ​ Those vivid disaster scenarios immediately snatch your attention, so you stop thinking statistically ("that'll probably never happen to me") and start thinking emotionally ("what if it does?" ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/58hvh8ug3d3w43a7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== )). ​ In reality, you’ll probably go years without filing a claim. But those dramatic, story-based scenarios ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/g3hnhwumg8g20wa3/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdG9yeXRlbGxpbmcv ) burn into your brain and do something broad statistics can't: They get you to act. So you get necessary coverage now instead of putting it off until it's too late. ​ SaaS​ ​Show results from everyday users, not just pros ​​ Many people stay faaaar away from graphic design because their design skills stop at “stick figures.” ​ So Canva showcased billboard designs with credits like “Designed by Kari” on them—aka a regular user, not a pro. ​ You don't stop to wonder what percentage of Canva users actually create billboard-worthy work, or how much design experience Kari had before she started. You assume stellar results like hers are typical, when in reality, most users are just tweaking templates. ​​ ​So instead of letting fear hold you back, you sign up feeling confident ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/3ohphdu3x5x8k5hp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) you can create something equally amazing without a design degree. ​ 💥 The Short of It People tend to ignore base rates and focus on individuating information (specific details of a person, product, or situation) because it feels more relevant. ​ So if you want your customers to make faster, more confident decisions? ​ Give them compelling details to focus on. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/reh8h9umklkpopt6/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/l2heh6ulqmqppncg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/l2hrrqgoa6ulqmqppzbg/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/25h77oekh9u3lplxmzi8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/m2h22pxdb6u3262x42al/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/o8unwne04guqh6pkxxduvhqwwgwrral78gqm29droqnqxl84w0vlxn66d2qd5wzzkgq7mm9x5q72nnq4rx337lkv2g8qdx5el33nl7er05ml7wrmvpv742llz2pb9pg7g/7qh7h2u9d2dee4s9/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/reh8h9umkn43rqa6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/25h77q3wt9u3ln68z3f8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Lovable ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/l2heh6ulqwen9rcg/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvYXBPM3ZEMw== )​ 🤔 Did you know... Lots of companies use "buy one, get one free" to incentivize a purchase and move inventory. ​ Bombas had a different idea—one that would serve as the emotional backbone for their company: “buy one, give one.” ​ Keep reading to find out how giving away over 150 million clothing items helped Bombas generate more than $1 billion in revenue. 🧦 Read time: 3.9 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/l2heh6ulqwen9rcg/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvYXBPM3ZEMw== )​ Turn your dream website or app into a reality—no coding required ​ The only thing standing between you and your software idea just disappeared. 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No 6-month wait. ​ ​​→ Try Lovable for free now ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/l2heh6ulqwen9rcg/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvYXBPM3ZEMw== )​ Imagine this… ​ You slip on your favorite pair of socks, and your big toe pokes straight through a hole. ​ ​Yikes. ​ ​You peek into your sock drawer, hoping to find an emergency replacement. ​ But to your horror, you quickly realize every pair is either threadbare, mismatched, or has that annoying stretched-out elastic that won't stay up. ​ Truth is, you haven’t bought new socks since college. Maybe high school. And you have no idea what the brand even was. ​ It's time for something new. ​ So you pull out your phone and search for "best socks." ​ A sea of options floods your screen, from ankle socks to quarter socks to calf socks. ​ You click through a few sites, but they all blend together. And you’re not sure what difference there could possibly be between one sock brand versus another. ​ Then you land on Bombas's website. ​ Their designs catch your eye, but there are four words that stop your scroll: "One purchased = one donated.” ​ ​Your eyes are glued to the screen as you read stories from people who’ve experienced homelessness, the impact of each purchase, and why socks matter so much. ​ Next thing you know, you’re adding a 12-pack of ankle socks to your cart without hesitation. ​ ​How did these socks transform a mundane purchase into something that feels meaningful? ​ ​In today’s special edition of Why We Buy 🧠, we’ll explore a well-known company to see how they use buyer psychology principles in their business. ​ This week we’re diving into Bombas—the sock company that turned a boring basic into over a billion dollars in revenue. ​ ​Let’s get into it. ​ ​🤑 A Look Inside Bombas After learning that socks are the most requested clothing item in homeless shelters, Randy Goldberg and David Heath launched Bombas in 2013 with a mission: donate one pair of socks for every pair sold. ​ But their brand story ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/dphehmuedrvogdhl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdG9yeXRlbGxpbmcv ) goes deeper than *just* giving. ​ They obsessed over making the highest-quality sock possible, estimating that it took more than 137 versions ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/e0hph0u7m56lg6s7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS90aGUtbGFib3VyLWlsbHVzaW9uLw== ) just to get the tension level right. ​ Their hard, mission-driven work paid off, though. ​ When they appeared on Shark Tank in 2014, their website crashed in less than 30 seconds. And when the re-run aired on Black Friday that year, they sold out. ​ Eleven years later, Bombas remains the best-selling product to ever appear on Shark Tank.​ ​ They’ve since expanded their line to other clothing items, including t-shirts, underwear, and slippers. ​ Today? Bombas has brought in more than $1,000,000,000 in lifetime revenue. ​ But more significantly, they’ve donated more than 150,000,000 apparel items to people in need. ​ 🧠 How Bombas Uses Buyer Psychology There are thousands of socks to choose from, yet many customers insist on filling their drawers with ones made by Bombas. ​ Here are a few smart ways they’ve turned an item people mindlessly choose into an intentional purchase. ​ Warm-Glow Giving ---------------- Bombas built their entire brand around their "buy one, give one" model, making every purchase feel like an act of kindness. ​ Their messaging constantly reinforces this impact, from "Bee Better" (their tagline) to their website showing more than 150 million items already donated. ​ When we do something that helps others, we get a warm, fuzzy feeling ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/z2hgh7ue50nkvvtz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) that makes us feel good about ourselves. ​ So even though Bombas socks may be more expensive than what we'd normally pay for an “everyday basic,” we’re happy to pay it ‘cause we’re helping someone in need. ​ And that good feeling is worth every penny. ​ Psst… Your messaging needs to make people feel something before they’ll buy from you. Want a proven system that helps you do that… in just 3.5 days? Check this out > ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/dphwg85vfmuedrvog9cl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ ​ ​Storytelling ------------- Bombas doesn’t just give socks to those in homeless shelters and call it a day. ​ They’re trying to change how people see the issue through real stories—and stats that back them up (and shake our expectations) ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/x0hph3uekxop65sg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYXR0ZXJuLWludGVycnVwdC8= ). ​ ​Stories ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/dphehmuedrvogdhl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdG9yeXRlbGxpbmcv ) stick in our minds far better than dry facts ever could. ​ By sharing personal accounts of people experiencing homelessness, Bombas puts a face ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/6qhehoulx0z5g9c9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mYWNlcy8= ) to the problem and our understanding of it. This humanization makes us feel more compelled to help. ​ A straightforward way to do that? Buy from Bombas. ​ Identity-Based Motivation ------------------------- Bombas attracts customers who see themselves as conscious consumers—aka people who care about doing the right thing and giving back. ​ We're driven to make choices that align with who we believe we are, and every Bombas purchase reinforces that identity ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/kkhmh2unz4r5qouk/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb21taXRtZW50LWFuZC1jb25zaXN0ZW5jeS8= ). ​ Since buying Bombas becomes part of being a "good person,” it's not a transaction—it's proof of values. ​ This transforms one-time shoppers into repeat buyers. ​ 🤔 Thinking About Your Business Bombas proved you don't need a revolutionary product to build a revolutionary business. You just need to start making people care deeply about what you're selling. Ask yourself… ​ Q: How can buying your product make your customer feel good about themselves?​ People will happily open their wallet when a purchase makes them feel good about themselves ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/z2hgh7ue50nkvvtz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ). Find a way to connect your product to helping others, supporting a cause, or making a positive impact. When customers feel good buying, price objections soften—and repeat purchases follow. ​ ​Q: Are you using real stories to make your message stick? ​Numbers inform, but stories sell ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/dphehmuedrvogdhl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zdG9yeXRlbGxpbmcv ). Whether you're sharing customer transformations, behind-the-scenes moments, or how your product solved a real problem, put a face ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/6qhehoulx0z5g9c9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9mYWNlcy8= ) on it to help customers feel connected to what you're selling.​ ​ ​Q: Does buying from you reinforce who your customers want to be? ​People buy from brands that align with their identity ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/58hvh8ug3lqn8wt7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91bml0eS8= ). Figure out how your customers see themselves (or want to be seen), then reflect that back in your messaging. When purchasing from you becomes proof of their values, you get loyal customers who la-la-looove to buy from you. ​ 💥 The Short of It Bombas took one of the most boring products imaginable (sorry, socks) and turned them into a business that’s generated more than $1B. ​ They’re living proof you don't need a groundbreaking offer to build a thriving business. ​ You just need to make people care as much about what you’re selling as you do. And make them feel good about who they are when they hit the “buy now” button. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/25h2h9u3ln68z5b8/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/qvh8h8udeqz4mgfg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/58h556n9h8ug3lqndva7/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/7qhpp2d8s2u9d3q672s9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/25h77q3wt9u3ln68z3f8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/k0u2p25w8rt6h5zkzmrulho9x0577a0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd4l0l/3ohphdu3xv025rfp/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Sked Social ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/x0hph3uekeoplkfg/aHR0cHM6Ly9odWJzLmx5L1EwMy13Z3M3MA== )… ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/x0hph3uekeoplkfg/aHR0cHM6Ly9odWJzLmx5L1EwMy13Z3M3MA== )​ * Don’t waste time on dying social media trends. * ​Discover what’s working in 2026 ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/x0hph3uekeoplkfg/aHR0cHM6Ly9odWJzLmx5L1EwMy13Z3M3MA== )—and what to drop. * Plus: cheat sheet breaks it all down so you can get started fast. ​ ​​→ Download the free 2026 Trends Forecast Report ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/x0hph3uekeoplkfg/aHR0cHM6Ly9odWJzLmx5L1EwMy13Z3M3MA== )​ Read time: 54 seconds ⚡ ⚡️ Quick Tip Tell buyers how your offer is different from the one(s) that already failed them. ​ 🧠 Brainy Breakdown Noom knows people have already tried losing weight. But every time, the same thing happened: ​ They lost 15 pounds, then gained it all back—plus some. ​ So they’re pretty leery of any “diet” claims. ​ That’s why Noom doesn't promise another quick fix. ​ Instead, they built their entire approach around the reason past diets failed: They didn't address the psychology behind your eating habits. ​ When you acknowledge the root cause that's kept your buyers stuck—and show them how your solution breaks that pattern ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/rehlm259c9umkm43ezt6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )—you don't just sell a product. ​ You sell a different ending to their story. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win PAINKILLER (value: $475). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) Negativity Bias ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) --> ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) Fear-Avoidance Model ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) --> ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) Solomon’s Paradox ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/qvh8h8udedz40msg/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj03NXU0ejRycW13YThoNmQ1NTZwdHpod2VnN282NmJybG05a3gzNWQwbmt2a3BybXEyN3dycHZnZ2Qza2Q0MjY2ZTlrbHh4NXA0a2wzdnZrcTBwb29scmV3Mzlta2RwNDhyb292cmw4MDc0eHJsMjB4d3p3bHEzcnI2M3ppbngyejI= ) *Winner chosen before our next Fri-yay issue. Big congrats to our previous winner, Milad 🥳​ ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Add one or two sentences to your sales page or homepage that acknowledge why past solutions have failed, then immediately explain why yours is different. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/3ohphdu3x302nksp/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. When I created PAINKILLER, I knew my audience had already wasted loads of time and money on courses that made big promises but delivered few—if any—results. ​ So I didn't position PAINKILLER as another “course.” ​ I positioned it as a hands-on system ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/m2hgrp74i6u323vq7zul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) that helps you craft a complete, research-backed messaging strategy… in just 3.5 days. Psst… This is the page in your PAINKILLER messaging strategy ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/7qhro47nf2u9d9q6m5t9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) where you determine how to position your offer as a must-have solution—even in a saturated market. 615+ smart entrepreneurs have used this system to fix their messaging. ​ Turns out, people buy when you show them your product is different from the other so-called solutions that failed them. 😉 ​ P.P.S. Are you wondering what the heck the difference is between a system and a course? * A system ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/z2hv25gmh7ue5enk8xsz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) is a repeatable, step-by-step process crafted to expedite outcomes. * A course is usually a letdown packed with mind-numbing theory, 27 hours of prerecorded video lessons, and little-to-no actionable steps. ​ ( https://8419577a.click.convertkit-mail4.com/75u4z4rqmwa8h6d556ptzhweg7o66brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinx2z2/48hvh7umwmvpnoiq/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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Do you still want to design a scalable offer in 2026? ​ Then now’s the time to grab Offer Breakthrough for 41% off ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/48hvh7umwm600kfq/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) and do just that. ​ Because like my leftover birthday cake, this special b-day sale expires in just 3 hours. ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/reh8h9umkmwqq4c6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/vqh3hmuomoenn7cw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/e0hph0u7m7qkkdt7/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/owhkhwuwxwg44zsq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ P.S. My b-day deal of 41% off isn’t the only thing disappearing in 3 hours. ​ You’ll also lose the chance to snag these wildly helpful bonuses for $0: * Clarity Call Cheatsheets – clone your happiest customers with 1:1 interviews * Cha-Ching Offer Naming Bot – an AI-powered bot to help you brainstorm unforgettable names for your new (or improved) offer ​Claim these special bonuses and 41% off now > ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/48hvh7umwm600kfq/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ ​ P.P.S. If you’re tempted to grab Offer Breakthrough but past online courses have left you skeptical, I get it. ​ I genuinely want you to nail down an offer that finally works for your business and life. ​ That’s why this hands-on workshop ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/48hvh7umwm600kfq/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) comes with a 14-day money-back guarantee. ​ Try it and see if you like it—100% risk-free. ​ But if you’re anything like Rachel or Angelina, then I have a feeling you’re gonna la-la-looove it. ​ ​ ​Take advantage of my special b-day deal before it expires in 3 hours > ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/48hvh7umwm600kfq/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​ ( https://8419577a.click.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363/p8hehqu4r4g9z3tr/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363 ) | Update your profile ( https://preferences.convertkit-mail4.com/v8upmpqve8frhvmrgkvbghv3xwmllhv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptre363 ) | 45 Melrose Ave, Halifax, NS B3N2E5

A new year is the perfect time to design new offers that don’t require you to be “on” 24/7. ​ That’s not my opinion, either—it’s science. ​ Behavioral scientists call it the "Fresh Start Effect" because people are more motivated to take action to improve their life—or business—during a “fresh start” like a new year. ​ So yeah, the timing is right to build something new. ​ But assuming you want to build a scalable offer that *actually* sells (rather than wasting weeks on something no one wants—again), choosing what to make is overwhelming. ​​ There are just so many options… ​ ​ Some people swear that online courses are the path to riches. Others promise that launching a community or simple app is the answer. While others say productized services, enabled by AI, are the future. ​ The truth is they're all right and wrong. Why? Because the best offer is the one that works for *you*, *your* business, and *your* buyers. ​ So how do you cut through the noise? ​ ​*rolls up sleeves*​ ​ Here are 3 hard-earned pieces of wisdom I’ve learned that helped me make millions: ​ 1. Start with the pain—not the format Instead of basing your offer on what YOU want to sell—like a Notion template or group membership—you need to identify the PROBLEM that buyers are desperately trying to solve. ​ ​Then work backwards to design a solution. ​ When I created Offer Breakthrough ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ), I didn't start with "I wanna create a hands-on workshop." ​ I started with "Entrepreneurs are pouring their heart and soul into offers that flop because they don’t know what buyers really need." ​ ​Then I considered what a solution might look like. ​ I knew they didn’t want a 6-week course bloated with hour-long video lessons to fix that problem. They’re busy AF and need something they can finish ASAP—preferably in a single afternoon. ​ And that’s how the 4-hour workshop format was created. ​ 2. Figure out the right problem to solve All problems are *not* created equally. ​ Some problems are merely annoying, like a pebble stuck to the bottom of your shoe. ​ You’ll grimace, maybe limp for a bit… but you’ll just pick it out yourself. No one’s paying $7,500 to fix that. ​ But some problems are deeply painful and expensive. ​ Like a business owner wasting 20 hours/week on $50/hour tasks because she can't figure out which roles to hire first. ​ And if you can solve a problem like that ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )? Buyers will happily pay you premium prices. ​ ​3. Don’t guess—test ​ ​A mistake I see A LOT of entrepreneurs make is assuming people will buy their offer ‘cause it sounds hella good written out in their Notes app. Bulletproof, some might say. ​ But then when they try to actually sell it… well… ​ Always make sure there’s demand for your offer before you go all-in to build it out. ​ That can look like reaching out to past clients and asking if they’d be interested in trying your new service at a beta price. ​ Or simply posting to social media, prompting readers to join the waitlist for your new digital product. ​ ​Don't assume you need a big, flashy launch to promote your new offer. ​ I've made millions of dollars on offers I first promoted with a simple Google Doc sales page, like this one: ​ Ok. ​ Now, those are the 3 things you should do to design a scalable offer that actually sells ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ). ​ ​But there’s something you need to avoid at all costs. ​​ ​*drum roll, please* ​ ​The #1 thing to never do when designing a scalable offer is… Blindly following the popular advice to “niche down.”​ ​ Don't waste weeks defining whether you wanna serve "female coaches in their 40s" or "B2B SaaS founders with 10 employees.” ​ Instead, find a profitable problem worth solving. ​ Because the truth is that people don’t buy things because of WHO they are. They buy things because they have painful PROBLEMS to solve. ​ Just look at Slack. ​ They didn’t niche down with “project management software for fully remote tech startups with under 50 employees.” ​ They lead with “email chains are killing productivity and important messages get buried. Get your whole team on the same page instantly.” ​ This is an approach I call Problem-Upping (which I’ll teach you in Offer Breakthrough ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )). ​ The result? Slack was acquired for $27.7 billion and is used by millions across every industry. ​ Bottom line: Lead with the painful, expensive problem you’re uniquely qualified to solve—not personas or formats. ​ Start there, and you'll be on your way to designing offers people happily open their wallets for. ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/vqh3hmuompzwpqfw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/l2heh6ulq38x3pag/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/m2h7h6u328d48rbl/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/dphehmued0lpezal/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ P.S. Want help designing a scalable offer, so you don’t fall into the analysis paralysis death spiral? ​ My Offer Breakthrough workshop ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) comes with 6 purpose-built bots that work as your brainstorming buddies, helping you complete weeks of overwhelming strategy work… FAST. ​ (In fact, the entire 9-step process takes only 4 hours to complete.) ​ And in case you missed it, I’m giving you a gift of 41% off Offer Breakthrough to celebrate my 41st birthday. ​ I offered a similar deal last year. But tbh, this might be the final b-day deal I ever offer because the discount is getting insane a bit too big for comfort. ​ ​Take 41% off my offer-design workshop now > ​ ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/8ghqh3uowlmrlril/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )(Psst… This b-day deal expires tomorrow at 9 a.m. EST.) ​ ​ ​ ( https://8419577a.click.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6/e0hph0u7m08r7ps7/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6 ) | Update your profile ( https://preferences.convertkit-mail4.com/p9u292pldqt9h2r6vzpbqhpdkx933heg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkz6v6 ) | 45 Melrose Ave, Halifax, NS B3N2E5

Last week, I turned 41. And to keep the celebration going just a tad bit longer, I wanted to give you a gift: ​ ​41% off my Offer Breakthrough workshop > ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/m2h7h6u328ggkdul/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )​ ​​ Figuring out how to design scalable offers—that people *actually* want to buy—changed my business (and life). It will change yours, too. ​ Grab it in the next 41 hours to get 41% off. ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/dphehmued044zpbl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/e0hph0u7m0pp9df7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/7qh7h2u9dokkveu9/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/owhkhwuwxrkk3zbq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ P.S. This is probably the last birthday deal I’ll do like this. Last year, I did a deal for 40% off. The year before? 39% off. I'm getting too dang old for this. 😅 ​ P.P.S. Fun fact about my 41st birthday: My son was so excited to give me my chocolate birthday cake that he accidentally dropped it on the floor. ​ But we didn't throw the cake in the trash. ​ My husband just sliced off the damaged parts, transferred it to a clean plate, and boom—good as new. ​ ​Your current offer might be sort of like my floor cake.​ ​ You probably don't need to throw it in the trash and start from scratch. ​ The good parts are already there. You just need to rework them so it finally works for you (and is devoured by your buyers). ​ ​Offer Breakthrough ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/m2h7h6u328ggkdul/aHR0cHM6Ly9kZmwwLnVzL3MvYjg2ZDI3MjI_ZW09YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) shows you exactly how to do that in only 4 hours. ​ Just sayin’. 😉 ​ ​ ( https://8419577a.click.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878/z2hgh7ue534449fz/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878 ) | Update your profile ( https://preferences.convertkit-mail4.com/4zu9e9w0r4uehpwlno5cxh6kd8l77a42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwq878 ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/6qhehoulx2x7z7c9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/l2hrrlwxi6ulqkq3elsg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58hvh8ug393mqkh7/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzF1bXpjMGVjdmQ3eXg2eDd0YmpvbXF6dGxuMg== )​ 🤔 Did you know... “Declinism” was coined by a German historian in 1918 when he published his book The Decline of the West. ​ In it, he argued that every civilization is doomed to collapse. ​ So why are we still buying into this way of thinking *checks calendar* 108 years later? ​ Keep reading to find out. 🧠 Read time: 3.1 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58hvh8ug393mqkh7/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzF1bXpjMGVjdmQ3eXg2eDd0YmpvbXF6dGxuMg== )​ Save 40+ hrs on UGC sourcing & influencer management this Q1 ​ * ​Personalized influencer sourcing ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58hvh8ug393mqkh7/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzF1bXpjMGVjdmQ3eXg2eDd0YmpvbXF6dGxuMg== ) + end-to-end campaign management * Ideation and creative concepts to beat ad fatigue * Post-produced, ready-to-use UGC ads - Andromeda-approved ​ Join major brands like DRMTLGY, Flo Health, Revolut, and Bones Coffee who trust Insense for all their UGC and influencer marketing needs. ​ ​→ Book a free demo today for up to 10% off ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/58hvh8ug393mqkh7/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzF1bXpjMGVjdmQ3eXg2eDd0YmpvbXF6dGxuMg== )​ ​Book a call by Jan 30th for up to 10% OFF managed services.​ Imagine this… ​ You're scrolling through your Facebook feed when you see your uncle’s latest post. ​ "Kids today have no respect. Back in MY day, we listened to our elders!" ​ You roll your eyes. An avid news-watcher, he posts stuff like this at least twice a week, including but not limited to: ​ "Society is going to hell in a handbasket." "The economy’s getting worse every year!" "Nobody wants to work anymore." ​ “But… maybe he’s right?” you think as you instantly remember how a stranger didn’t hold the door open for you last week, so it slammed in your face. ​ Later that day, you grab coffee with your friend who teaches high school. ​ "How's the second half of the school year going?" you ask. ​ She sighs dramatically and places her latte down with a little more force than necessary. "These kids are so much ruder than when I started teaching 10 years ago. I swear, every year it gets worse." ​ You nod sympathetically, sipping your cappuccino. ​ But then you remember something… ​ Your friend said the same thing last year. And the year before that. ​ Actually, she’s been saying it every year she’s been teaching. ​ ​Why does everyone feel like things are constantly getting worse?​ ​ In today’s edition of Why We Buy 🧠 we’ll explore Declinism—why we believe the past is better and the present or future is grim. ​ ​Let’s get into it. ​ 🧠 The Psychology of Declinism Researchers looked at perceptions of morality across 70 years of survey data from over 12 million people globally. ​ In the US alone, they analyzed responses from over 220,000 Americans and found most believed morality was declining—a pattern that held true across 59 other countries. ​ But when people rated how moral others are in real, day-to-day life (via questions like “Were you treated with respect all day yesterday?”), those ratings stayed stable over time. ​ So in reality… the “moral decline” exists only in people's heads, not in their actual experiences. ​ Your brain doesn't store memories like a video camera. ​ Instead, over time, you forget the crappy parts of past experiences and inflate the good parts. Behavioral scientists call this rosy retrospection. ​ And since your brain is hardwired to spot threats ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/25h2h9u3lol26dc8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9uZWdhdGl2aXR5LWJpYXMv ), news stories that paint a bleak reality hook you fast. Then you gravitate toward information that confirms things are “worse.” ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/qvh8h8ude6erzqsg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb25maXJtYXRpb24tYmlhcy8= ) ​ For marketers, this means your customers walk around believing quality has declined, customer service has gotten worse, and "they simply don't make things like they used to.” ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Content marketing​ ​Puncture the myth that a past method is superior ​​ Slack published a blog post titled "Is email dying as a business communication channel?" that acknowledged email's reign in business communication for decades. ​ But instead of letting customers totally romanticize "the way we've always done it," Slack created a pros and cons list, highlighting the annoyances people conveniently forget about using email. ​ Y’know—things like crowded inboxes, constant distractions, and messages that create more confusion than clarity. ​ By acknowledging email's pros while pointing out the frustrations people actually experience (but memory has whitewashed), Slack smoothly cuts through the idea that email is the best communication option for your biz. ​ Psst… Tired of theory-filled copywriting courses that provide little to no actionable steps? Check out Wallet-Opening Words, the interactive playbook filled with 26.5 science-backed copywriting techniques you can apply TODAY. Start writing more persuasive copy now > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/6qhd76q5soulx2x7zzi9/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )​ ​ Consumer goods​ ​Position your brand as a gateway to the good ol’ days ​ ​Coca-Cola ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/48hvh7umw2wrveaq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2NhLWNvbGEv ) sells more than brown sugar water. They sell nostalgia ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/reh8h9umk5k04gh6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9ub3N0YWxnaWEtZWZmZWN0Lw== ) for a “simpler time.” ​ A time when families gathered around the dinner table, summers were savored, and life just moved… slower. ​ So their campaigns consistently feature vintage colors ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/8ghqh3uow5wlz7sl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb2xvci8= ) and imagery, classic glass bottles, and taglines like "Taste the Feeling" that evoke those cherished memories. (Even though those days were actually far from perfect.) ​ By positioning Coke as a bridge to the beloved past, they make customers feel like they're reclaiming something precious that's been lost ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/m2h7h6u32n285khl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== ). ​ E-commerce​ ​Show how you’re fixing what’s “wrong” instead of offering something new ​ ​Mrs. Meyer's Clean Day exploits a specific belief: cleaning products have gotten worse. ​ While grandma's cleaners were simple, natural, and effective, today's are full of unpronounceable chemicals that irritate skin and harm the planet. ​ So Mrs. Meyer’s bottles—with their old-timey label designs ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/e0hph0u7mnm0vli7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYXR0ZXJuLWludGVycnVwdC8= ) and garden-inspired scents ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/owhkhwuwx8xr9lbq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zbWVsbC8= )—signal a return to what cleaning used to be. ​ The message isn't “try this new dish soap” it's “get back what modern cleaning stole from you. ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/m2h7h6u32n285khl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== )” ​ 💥 The Short of It Declinism makes people—including your customers—believe the past was better and the present or future lowkey sucks. ​ To combat this in your marketing, you can show how your product is a bridge back to what customers believe they've lost ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/m2h7h6u32n285khl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9sb3NzLWF2ZXJzaW9uLw== ) or reveal the hassles their rose-tinted memories have hidden. ​ Either way, acknowledge the feeling ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/6qhehoulx2x7r7b9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ). Because whether it's based on reality or not, Declinism is very real in your customers' minds. ​ And what's in their minds often determines what ends up in their carts. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/qvh8h8ude6erwqfg/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/3ohphdu3xdx7mmsp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/25h779n6f9u3lol266b8/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/3ohqq29mcdu3xdx7m5hp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/l2hrrlwxi6ulqkq3elsg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0aoh2ww7xrfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/vqh3hmuomkmp06tw/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/owhkhwuwxn3g2rhq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/z2hgh7ue579pqebz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2Uv )​ ​Join 63,553 smart people 🤔 Random thought... Why does coffee always taste better when someone else—literally anyone else—makes it? You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Lovable ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/p8hehqu4rdkgngcr/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvNnp6ZmMxcw== )… ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/p8hehqu4rdkgngcr/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvNnp6ZmMxcw== )​ * You can’t code. Devs cost $1000s. But you’ve had an app idea for years. * ​Lovable ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/p8hehqu4rdkgngcr/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvNnp6ZmMxcw== ) lets you build apps you can sell—just by chatting with AI. * Launch in days, not months. ​ ​→ Start building for $0 now ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/p8hehqu4rdkgngcr/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvNnp6ZmMxcw== )​ Read time: 49 seconds ⚡ ⚡️ Quick Tip Make your copy rhyme to boost believability and memorability. ​ 🧠 Brainy Breakdown Bounty didn't just claim their paper towels were wildly absorbent. ​ They made a promise so catchy, it's been stuck in our heads for decades: "The quicker picker upper." ​ When something rhymes, it’s easier for your brain to process. So the words are automatically perceived as more believable, memorable, and trustworthy. ​ That’s how a 4-word slogan backed by science ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/g3hk5rl0bwumgn764pi3/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) transformed Bounty paper towels into the go-to choice. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Wallet-Opening Words (value: $129). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) Rhyme-as-Reason Effect ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) --> ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) Dr. Seuss Effect ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) --> ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) Melodic Memory Bias ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhehoulxwvnm0h9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj02OHVub25kOXB3dThoNXhvazU2dW9ocGVkZ25ra2hleHJ2bzNrOHA3OW8ybzBlcjRxZ3dlMDJkZHBrb3BucXp6bHZveDMzODBub3hrMjJvNDcwbW14ZWx3a3Zyb3AwbjVlbW0yZXg1N2duM2V4cTczdzZ3eDRrZWV6azZiZzNxNnE= ) *Winner chosen on January 22, 2026. Big congrats to our previous winner, Julee 🥳 ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Tweak the hook of a social media post or an email’s subject line to rhyme. ​ Your buyers' brains will thank you—and so will your engagement or open rates. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/kkhmh2unzeg6kztk/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. I never take the naming process lightly. (The right name is like the Bat Signal to your target audience.) ​ So when thinking of a name for a buyer psychology newsletter, I knew it needed to be catchy—something that would stick like glue in my audience’s brains. ​ So I didn’t name it something like The Buyer Psychology Lab or Psych Insights. ​ I named it Why We Buy. ​ 63,000+ readers later, I’d say leveraging this science-backed copywriting technique ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/9qhmp2wqhdud4xkzo9az/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) was a pretty good choice. 😉 ​ ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h5xok56uohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/58hvh8ug30pkrqu7/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/3ohphdu3x62dwzcp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/p8hgg2lotqu4rk27v8ar/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Insense ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/48hvh7umwzp2owcq/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2V6OGJkOHN2eG9kNmR5bThsc2Q3bzdxbTBuMg== )​ 🤔 Did you know... Most people think designing their website will take a weekend. Maybe two. ​ But three months later, they're staring at a Frankenstein homepage and begging a designer for help. ​ Why? Because their brain tricked them. ​ Keep reading to find out why this happens—and how smart marketers use it to sell more stuff. 🧠 Read time: 3.1 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/48hvh7umwzp2owcq/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2V6OGJkOHN2eG9kNmR5bThsc2Q3bzdxbTBuMg== )​ Stop spending weeks scrolling for the right creators ​ * ​Insense ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/48hvh7umwzp2owcq/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2V6OGJkOHN2eG9kNmR5bThsc2Q3bzdxbTBuMg== ) matches you with brand-aligned, vetted creators with 48 hrs * Run diverse collaboration types from end-to-end in one easy to use dashboard * Get access to 75,000+ vetted creators from 35+ countries worldwide and join major brands like Revolut, Flo Health and Beauty Pie. ​ Why We Buy readers can get $200 credits for their first campaign, but only until January 23rd. ​ ​→ Book a free demo today ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/48hvh7umwzp2owcq/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0L2V6OGJkOHN2eG9kNmR5bThsc2Q3bzdxbTBuMg== )​ Imagine this… ​ You're scrolling through recipes on Pinterest when you spot the perfect dinner to make tonight: pad thai. ​ You’ve never made it before, but the short video attached to the recipe makes it look ridiculously easy. ​ Just toss some noodles in a pan, crack in some eggs, whip up the sauce, and squeeze in some lime. You’ll be done in 20 minutes. ​ “I can totally do this. And it’ll be way cheaper than ordering takeout,” you think as you screenshot the ingredient list and head to the grocery store. ​ Forty minutes later, you're standing in your kitchen surrounded by fish sauce, tamarind paste, rice noodles, bean sprouts, and a bunch of other stuff you've never used before. ​ And just three minutes into your “20-minute" recipe, you realize… ​ This is a disaster. ​ The noodles clump together, the sauce tastes like death, and you burn the eggs. ​ Fifty-five minutes in, you're still cooking your “easy 20-minute dinner.” ​ Sweating, you finally—miraculously—plate something that vaguely resembles pad thai, take one bite, and immediately open DoorDash. ​ ​Why were you so confident that you could easily make pad thai from scratch? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore the Hard-Easy Effect—why we overestimate our ability to handle hard tasks and underestimate how challenging easy tasks can be. ​ ​Let’s get into it. ​ 🧠 The Psychology of the Hard-Easy Effect In 1977, researchers showed participants 12 drawings and asked whether each one was created by a European child or an Asian child (which was basically impossible to judge accurately). ​ Then participants were asked to rate how confident they were that they got it right. ​ While participants only got it right 53% of the time, they thought their answers were right 68% of the time. ​ In other words, participants did worse than they thought they did on a “hard” task. ​ Then researchers tested the same idea using a series of trivia questions. ​ For the “easy” questions, participants got the answers right 75% of the time, but were only 60% confident in their answers. ​ That is, participants did better than they thought they did when the task was “easy.” ​ When something's hard, we usually don't know enough to spot why we're wrong. So we rely on the limited knowledge we do have ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/wnh2h6uqm9koznul/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jb25maXJtYXRpb24tYmlhcy8= ). ​ And when something’s easy, we know enough to overthink it. So we second-guess ourselves. ​ For marketers, that means customers are more likely to hesitate on seemingly no-brainer purchases and dive head-first into more difficult ones (then bail when reality hits). ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ E-commerce​ ​Show customers how hard tasks are easily achievable ​​ Assembling furniture feels impossible to most people. So IKEA doesn't hand over a box of wooden planks and screws and say, “Good luck, buddy!” They give you step-by-step visual instructions that show exactly what goes where. ​ By breaking down a scary task into manageable chunks (with pictures and zero words!), IKEA makes customers think, "Wait, I can actually build this myself." ​ ​The result? Millions of people successfully assemble furniture instead of paying for delivery and setup—and love the finished piece even more ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/reh8h9umk9358da6/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9pa2VhLWVmZmVjdC8= ). ​ Psst… Does figuring out your own messaging feel impossible? My (Katelyn here 👋) straightforward messaging system helps you fix your messaging so more people buy… in just 3.5 days. See why 600+ smart entrepreneurs rave about it > ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/8gh70wwvs3uowe254vil/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== )​ ​ Finance​ ​Help customers feel confident about "easy" tasks they overthink ​ ​A lot of people doubt they can pick the best credit card or bank account, even though the choice is actually straightforward. ​ So NerdWallet simplifies financial decisions with comparison charts and plain-language recommendations, including who is best for each option. ​ By stripping away jargon, NerdWallet prevents customers from overthinking tiny details and freezing up. ​ So people feel confident ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/vqh3hmuom2vk59fw/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZmZlY3QtaGV1cmlzdGljLw== ) making decisions they would've otherwise procrastinated on for months. ​ SaaS​ ​Reveal the hidden difficulty in tasks users think are simple ​ ​When it comes to writing well, many people think, “Pfft, how hard can it be?” (Answer: Very!) ​ It feels simple… until a tool reveals tone issues, clarity problems, passive voice, and grammar errors they didn’t realize they were making. ​ That’s why Grammarly highlights specific fixes, explanations, and alternatives in real time. ​ By revealing mistakes people never noticed, Grammarly shows why writing is trickier than previously thought ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/l2heh6ulq5nkg8ug/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9pbGx1c2lvbi1vZi1leHBsYW5hdG9yeS1kZXB0aC8= ) and why guidance can result in cleaner work. ​ The result? Users rely on the tool instead of trusting their initial overconfidence. ​ 💥 The Short of It People—including your customers—are terrible at judging how hard or easy things actually are. ​ That’s why you’ve gotta break down what feels impossible, simplify what feels overwhelming, and reveal hidden complexity when your offer is the solution. ​ Because when you match expectations to reality, you'll be the brand that actually delivers—and buyers trust more as a result. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/m2h7h6u32kqnr4cl/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/dphehmuedzo732tl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? There are a few ways we can help: * Learn 26.5 wallet-opening words ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/l2hrrqgoa6ulq5nkgptg/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= ) that are scientifically proven to boost sales * Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/wnhgg3enf6uqm9kozptl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wYWlua2lsbGVyLw== ) today * Apply to sponsor ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/p8hgg2lotqu4rk27v8ar/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Why We Buy 🧠 ​ ( https://8419577a.click.convertkit-mail4.com/92ulxlm8owanh64pgxot9hzoxm933b0dzx8p573gw8r820z96mk02rvv358346eeqx8dpp7248d5rr89g2nnd0qk5xz8324l0nnr0dlgm4p0d6gpkokd9500e5ob2pxox/7qh7h2u9dv64ggb9/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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You’re reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. ​ ​But before we dive in… ​ ​Today’s newsletter AND Wallet-Opening Words giveaway 🎁 (entry details below) are sponsored by Insense ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqh3hmuo8wgln6aw/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVncm5iNHplZ2FzNXJ1bno5MTg2c2xtOTMyaQ== )… ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqh3hmuo8wgln6aw/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVncm5iNHplZ2FzNXJ1bno5MTg2c2xtOTMyaQ== )​ Save 40+ hrs on UGC sourcing & influencer management this Q1 ​ * ​Access 75K+ vetted creators ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqh3hmuo8wgln6aw/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVncm5iNHplZ2FzNXJ1bno5MTg2c2xtOTMyaQ== ) from 35+ countries * End-to-end UGC and influencer campaigns from seeding to influencer posts and Meta Partnership Ads * Get matched with the right creators in 48hrs, content delivered within 14 days ​ ​→ Book a free demo today to save $200 ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqh3hmuo8wgln6aw/aHR0cHM6Ly93d3cudnBkYWUuY29tL3JlZGlyZWN0LzVncm5iNHplZ2FzNXJ1bno5MTg2c2xtOTMyaQ== )​ ​Book by Jan 23rd to claim $200 for your first campaign Read time: 59 seconds ⚡ ⚡️ Quick Tip Break down your exact process step by step so more buyers realize they need your offer. ​ 🧠 Brainy Breakdown Most people think learning a language is simple: download an app, follow the exercises, and become fluent. Voilà! ​ ​But if you asked them to explain how that app actually helps them learn French? They’d likely stumble. ​ Duolingo eliminates that gap by breaking down their entire method into 5 easy-to-digest steps. ​ By the time they finish reading, they realize 2 things: 1) They didn't actually know how language-learning apps work and 2) Duolingo does. ​ When people see the gaps in their own understanding, the offer ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/9qhmwmpptdudn590pksz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av ) becomes the bridge. ​ 🎉 One-click Quiz Now you know the tip, but do you know *why* it works? ​ Put your brain to the test and enter for a chance to win Offer Breakthrough (value $295). 🎁 All you’ve gotta do is answer this question correctly: Which buyer psychology technique does this week’s Brainy Breakdown use? --> ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) Retroactive Understanding Bias ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyMyZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) --> ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) Mere Exposure Effect ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNCZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) --> ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) Illusion of Explanatory Depth ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hehqu48qxmz7ir/aHR0cHM6Ly9wb2xscy5raXQuY29tLzExODk2P29wdGlvbl9pZD00MTYyNSZ0b2tlbj1xZHUyZzIzZTRvdDdoNGUwbmd6c2xoODJwdnJra2k5cWxvbTAyeHAzNG13bXI5bGRuems5cnc2NnAybXA1bmdndm9tcTAweHI1bXEyd3dtZDNyNzdxOXZrMm9sbXByNTg5Nzd3OXE4M3o1MDlxbjMwa2VrcWQyOTlnMmVibHFlMmU= ) *Winner chosen on January 15, 2026. Big congrats to our previous winner, John L. 🥳 ​ 🤓 Apply This Ready to get a quick win first thing Monday morning? Add a section to your website or sales page that walks potential buyers through your exact process—step by step, day by day, or phase by phase. ​​ Until next time, happy Fri-yay! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/kkhmh2un4xmrlnik/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ P.S. Most online entrepreneurs build offers backwards. ​ They start with what they want to build (like a course or Notion template) instead of starting with their customer’s problem. ​ And if I asked them why a 47-module course is truly their key to scaling, they’d likely have no clue. ​ So on the Offer Breakthrough sales page, I guide buyers through the exact 9-step Problem Up method ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/n2hq5q7ququve7rm3wt0/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av )that moves them from guessing what offer to design to creating an offer that buyers will pay premium prices for. ​ By the time they're done reading, they see exactly how to move from the analysis paralysis death spiral to a scalable offer they’re confident in and ready to test. ​ Wanna see the 9 steps to designing a scalable offer people *actually* want? Read this > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/9qhmwm9pududn590pksz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9vZmZlci1icmVha3Rocm91Z2gtd29ya3Nob3Av )​ ​ ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4e0ngzslh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/g3hnhwumxqpr3gc3/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. 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​ ​Subscribe ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/8ghqh3uokvo7dehl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) | Advertise ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3h77pd4twumx5m09ls3/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ ​Join 63,553 smart people ​Brought to you by Lovable ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/dphehmuerge26wsl/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvWHpWOEFQNA== )​ 🤔 Did you know... Many "free-range" hens never see sunlight. ​ Once shoppers learn that, they second-guess every carton in the aisle, trying to decode claims like “cage-free,” “free-range,” and “pasture-raised.” ​ But one brand figured out how to cut through the confusion… and convinced customers to choose faster (and spend more money) without a second thought. ​ Keep reading to find out how. 🐔 Read time: 3.1 minutes ⚡ ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/dphehmuerge26wsl/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvWHpWOEFQNA== )​ Build apps and websites customers love—without being a techie ​ ​You’ve had an app idea sitting in your Notes for years. The only things stopping you? Time, money, and someone who can actually create it. ​Lovable ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/dphehmuerge26wsl/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvWHpWOEFQNA== ) removes all 3. Now you can turn any software idea into reality *without* coding: * Apps you can sell * Websites that WOW * Internal tools that save 10+ hours/week Launch faster and save $1000s... just by chatting with AI. ​ ​→ Start building for free today ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/dphehmuerge26wsl/aHR0cHM6Ly9sb3ZhYmxlLmxpbmsvWHpWOEFQNA== )​ Imagine this… ​ You need a new suitcase for an upcoming trip to Spain, so you hop on Amazon. ​ You type "carry-on luggage" into the search bar and watch in horror as more than 10,000 results pop up. ​ You could spend the next 10 days of your life reading every review, comparing dimensions, watching unboxing videos, and calculating the cost-per-use based on how often you travel. ​ But you're not going to do that. Primarily because you literally can’t. ​ All you know is you want a hard-shell case with a laptop compartment. ​ So you filter by “Best Sellers,” click the first few that meet your criteria, and once you find one with good reviews and a good price, you’re done. ​ ​"Good enough,” you think as you add the black hard-shell suitcase to your cart and check out. ​ Did you find the absolute best suitcase on the entire Internet? Probably not. But you *did* find one that'll get your stuff to Spain. ​ ​Why did you stop searching when thousands of potentially better options were still out there? ​ ​In today’s edition of Why We Buy 🧠 we’ll explore Bounded Rationality—why we make “good enough” decisions instead of optimal ones. ​ ​Let’s get into it. ​ 🧠 The Psychology of Bounded Rationality Before social scientist Herbert A. Simon, traditional economics assumed people always made perfectly rational decisions. ​ Apparently, we’d weigh every option, calculate every outcome, and, consequently, choose the absolute best solution. ​ But in 1955, Simon pointed out something pretty obvious: We don't have unlimited information or brainpower to do that. ​ So instead of optimizing (finding the best choice), we satisfice—a combo of "satisfy" and "suffice.” That is, instead of chasing perfection, we pick the option that meets our minimum needs and move on. ​ We can't evaluate every available option. We don't know all the possible results of our choices. ​ And even if we could somehow access all that complex information, we don’t have the time or mental capacity to analyze every variable before making a rational decision. ​ So it’s no surprise that satisficing often makes us happier with our decisions. (One study found that maximizers felt more regret ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/7qh7h2u9379xl4s9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9yZWdyZXQtYXZlcnNpb24v ) after making a purchase.) ​ That’s why smart marketers don’t overload you with complex choices that your brain prefers not to think about ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/p8hehqu4804p64fr/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9zeXN0ZW0tMS1hbmQtMi10aGlua2luZy8= ). ​ Instead, they make it ridiculously easy for you to satisfice. ​ 🤑 How To Apply This Alright, so how can you apply this right now to sell more? ​ Ads​ ​Show your product actually does what you claim ​ ​Trying to buy ethical eggs sounds easy until you’re faced with vague labels like “cage-free” and “free-range” that you suspect don’t mean what you think they do. ​ That’s why Vital Farms’ ads show their pasture-raised hens roaming open fields, making the truly ethical choice feel obvious. ​ By cutting through confusion with sticky, visual proof ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/58hvh8ugl8g4x3a7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9waWN0dXJlLXN1cGVyaW9yaXR5LWVmZmVjdC8= ), they help buyers satisfice faster—without spending hours researching options. ​ So customers pay more for Vital Farms’ eggs. ​ Psst… This ad also uses a copywriting technique that drives BIG results, according to science. Wanna steal that technique and plug it into your next piece of copy? It’s waiting in this buyer-favorite playbook > ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/qvh3rg70u8udq5dlwzbg/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS8= )​ ​ Subscriptions​ ​Present curated options to speed up decisions ​ ​Netflix knows you're not gonna scroll through thousands of movies and TV shows in their library to find the “perfect” option. So the second you open the app, they show you curated options ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/g3hnhwumx5m09wi3/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9wZXJzb25hbGl6YXRpb24v ) like "We Think You’ll Love These.” ​ By narrowing choices down to best-for-you, Netflix removes decision fatigue ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/3ohphdu3vl3km5hp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jaG9pY2UtcGFyYWRveC8= ), makes it easy to find an option you’ll deem “good enough,” and gets you watching faster with their streaming service (instead of bouncing to another). ​ Technology​ ​Use your authority to trigger satisficing ​ ​Google's ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/48hvh7umkem7lxsq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9nb29nbGUtdGVhcmRvd24v )"I'm Feeling Lucky" button did something radical: It skipped search results entirely and took you straight to the top search result. No comparing or evaluating. Just the thought of "Google picked this, so it's good enough for me. ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/08hwhgu2q52pe8bp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hdXRob3JpdHktYmlhcy8= )" ​ When a trusted brand presents a top choice, users are happy to skip the mental work and assume the result is satisfactory. ​ 💥 The Short of It Your customers aren't looking for perfect. They're looking for good enough. ​ So you don’t need to overload them with options. (In fact, this is why you shouldn’t ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/3ohphdu3vl3km5hp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9jaG9pY2UtcGFyYWRveC8= ).) And you definitely shouldn’t make them think too hard. Because the easier you make it to satisfice, the more you sell. ​​ ​ ​​Until next time, happy selling! With ❤️ from Katelyn ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/l2heh6ulw9ld7nbg/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) and Jordyn ( https://8419577a.click.convertkit-mail4.com/e5u7l7nvr2c7hlml3d4b8h8m3q022i57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpmrkr/dphehmuerge2nwfl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL29sZWFuZGVyY29weXN0dWRpby8= )​ P.S. Wanna *really* get inside your buyer’s head? 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Pre.S. Time is running out to get lifetime access to UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/owhexz9luwuw5xx233uq/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ). Once the clock hits 11:59 p.m. EST, the course will be locked away in the vault… forever. ​ ​Get today’s special deal and build a personal brand people *actually* buy from > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/e0hnk8m9b0u75mm899a7/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ You’re brilliant at what you do. ​ But clearly communicating that brilliance to your audience? It feels nearly impossible. ​ Especially because every time you start typing out a post for LinkedIn or X, your brain whispers: ​ ​“This is awful. You’ll look like a total idiot if you publish this.” ​ “People are going to see you’re a fraud if you say that.” ​ “Booooring. No one wants to hear about this.” ​ “This isn’t good enough to post. It sounds like a newb wrote it.”​ ​ … and you freeze. ​ You start second-guessing everything. Tweaking random sentences. Thinking of all the ways people could respond, and if there are any flaws in your logic. ​ …Until finally, you just hit “delete.” ​ The truth is, perfectionism and imposter syndrome are defense mechanisms your brain uses to keep you safe… but invisible. ​ As humans, we’re wired to highly value belonging. ​ And taking a risk that could make you look foolish—yes, even posting on social media—activates the same fear pathways as physical danger. Because for most of human history, social rejection was a survival threat. ​ Getting ousted from your ‘tribe’ used to be a death sentence. But we’re not in hunter-gatherer times anymore… ​ So while your brain means well, it’s an a**hole that’s holding you back. Big time. ​ It’s holding you back from making more money, diversifying your income, and confidently launching new offers. ​ Because let’s go back to the first sentence of this email. ​ You are brilliant at what you do. And it’s time for everyone else to realize that, too. ​ That’s where U ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/e0hnk7qda0u75mm899a7/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​NIGNORABLE ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hp60nvuqu48rrnkksr/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ) comes in. ​ Instead of second-guessing yourself, you’ll: ​ 🕵️ Identify who your people are and do research to uncover what makes them click, tick, and buy so you’re never wondering, “Will this resonate?”​ ​ 🧠 “Hack” your brain so you crush the imposter syndrome and perfectionism tendencies that have been holding you back ​ 💡 Build a Content Generation System to generate hundreds of content ideas your audience actually wants to hear about on demand ​ 🎯 Discover how to position yourself as the “go-to” expert in your industry​ ​ ​✍️ Trick yourself to publish consistently so you keep posting content your audience actually cares about—long after you complete the final UNIGNORABLE lesson ​ This psychology-based process works. Not just for me, and not just for Neal (my UNIGNORABLE co-founder). ​ ​1,482 smart entrepreneurs have already used UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/x0hwodrra3uexkk588bg/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ) to build personal brands that people *actually* buy from. ​ ​ Take it from someone who put off building an audience for years: ​ Don’t let fear hold you back. ​ After all, UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/6qhd2z08foul0xxmvvs9/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ) could turn out to be the best thing you’ve ever done for your business—like it was for Sarah Hart. ​ But you’ll never know until you finally start. ​ I really hope you do—and prove your brain wrong. ​ Especially because this is your last chance to grab the *only* personal-branding course based on the science of attention and persuasion. ​ ​At 11:59 p.m. EST, UNIGNORABLE will be locked away in the vault… forever. ​​ ​Start building an audience with the course 1,482 entrepreneurs trust and love > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/kkh574k7h2un4zzkggak/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ ​ In your corner, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/qvh8h8udqee9g7sg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/g3hnhwumxgg47lc3/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/9qhzhdudn44okxbz/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/3ohphdu3vxxe69tp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) Not interested in building a personal brand right now? 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Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e ) | Update your profile ( https://preferences.convertkit-mail4.com/qdu2g23e4ot7h4egv07ilh82pvrkki9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e ) | 45 Melrose Ave, Halifax, NS B3N2E5

Psst… wanna work with me 1:1 to build your business in 2026? Plot twist: I only work with a handful of clients each year, and you actually can’t *buy* your way in. You typically have to apply to be considered. But to kick-off the new year, I'm doing something a lil crazy... I'm hosting an online auction where you can place a bid to work together—starting at $1. (And you'll skip my application process altogether) ​​Get all the auction details here >​ ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/e0hph0u755r6gpi7/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== )​ ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/7qh7h2u933nq76i9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/owhkhwuw55qpvntq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/z2hgh7ue00lnvrcz/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/p8hehqu488qm0lfr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) P.S. I've never run an auction like this before. But I wanted to test something totally new as part of the final launch for my UNIGNORABLE course ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/x0hph3uexxqo67ag/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ). It's kinda fun, right? ​ ​ ​Not interested in building a personal brand right now? No problem. Click here to mute all UNIGNORABLE emails ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/25hp69omb9u3nnm6z8c8/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ). ​ ​ ( https://8419577a.click.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv/6qhehoul009zgpu9/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv ) | Update your profile ( https://preferences.convertkit-mail4.com/0vu595e6nlu9h9q8exlblhvze4k55hgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b73vpv ) | 45 Melrose Ave, Halifax, NS B3N2E5

Happy New Year! ​ I'm gonna go out on a limb and guess "build an audience" is somewhere on your 2026 to-do list. ​ ​But you don’t have 3 hours a day to devote to social media. ​ ​(And even if you did, you’d rather do literally anything else. Like stand in line at the DMV, watch paint dry, or read the Iliad.) ​ Sarah Hart was in the same position. ​ Today? Sarah is one of the most trusted voices on visual branding on LinkedIn. ​ You might even recognize her profile… ​ But back in 2024, she was a new mom coming back from mat leave. She had *very* little time to commit to posting on social media. ​​ In between naps and newborn feedings, she had to focus on client work—y’know, the thing that actually pays the bills. ​ She couldn’t waste time creating social posts that only got 5 views. *whomp whomp*​ ​ She wanted to build an audience and attract more clients. Sarah knew being fully reliant on referrals was dangerous, so she was ready to commit to LinkedIn (finally). ​ But she also knew she couldn’t waste months—or years—posting into the void and hoping something clicked. ​ ​That’s why she joined UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/6qhd2z68soul000ozdi9/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ).​ ​ Instead of chasing trends and trying to “hack” the algorithm, she learned timeless psychological principles—aka the stuff that hasn’t changed in 300,000 years. ​ She learned how to finally write content that her ideal clients actually cared about and positioned herself as the go-to expert in the design space. ​ … without spending hours on social media or racking her brain every time she wanted to post something. ​ Here’s what she said about UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/kkh574v7f2un444mr3sk/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ) at the end of 2024: ​ She recently gave me an update of how her business is a year later—at the end of 2025: ​ ​Sarah’s booked solid and has hired a few new team members.​ ​ Why? Because she’s about to go on her second mat leave. Only this time, she has a full waitlist of clients ready to work with her team. ​ That means she can take 3 months off while her business—and income—keeps rolling. ​ Sarah doesn’t need to chase clients anymore—they show up pre-sold, ready to work with her. ​ Less stress. Lots more predictability. ​ That’s what happens when you build an audience the right way. ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/58hz96xlt8uglll7qzf7/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ ​ ​1,482 smart entrepreneurs, including Sarah, have already built personal brands that people *actually* buy from using the timeless psychological principles we teach in UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/g3hk29rkawumxxxprks3/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ). ​ And Sarah isn’t the only alumni who has called UNIGNORABLE the best thing she’s ever done for her business. ​ Susan has, too. ​ And so has Shanna. ​ But wait—there’s more! ​ ​ Sound too good to be true? ​ I get it. There’s a LOT of noise and big promises being made in the personal-branding space right now. ​ But *this* course ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/9qhmqv24ududnnn90liz/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )? ​ It’s based on psychology-backed principles. ​ And according to those 1,482 smart entrepreneurs, *that* makes all the difference. ​ ​Discover what even more UNIGNORABLE alumni had to say > ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hqpm2raquveeermkh0/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ (Just scroll down to “What students say about the UNIGNORABLE challenge.”) ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/qvh8h8udqqqnz6fg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/9qhzhdudnnn90pcz/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/3ohphdu3vvvz03fp/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/n2hohquveeerm6c0/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) P.S. This is the first and last time we’ll ever offer the full UNIGNORABLE curriculum.​ ​ 387 people grabbed the course in the last 48 hours. And once doors close on Jan. 2nd at 11:59 p.m. EST, it’ll be locked away in the vault… forever. ​ So to encourage you to actually *build* your personal brand (instead of having it wither away on your to-do list throughout 2026)... ​ We’re offering fast-action pricing deals and vanishing bonuses. ​ ​There are only 4 spots left for Tier 1. ​ ​ Wanna see what special pricing and bonuses are available today? ​ ​Check this page out before the price goes up > ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/48hwnq2ei7umkkkgvnsq/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ ​ ​Not interested in building a personal brand right now? No problem. Click here to mute all UNIGNORABLE emails ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/08hep83nugu2qqqzv7tp/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ). ​ ​ ( https://8419577a.click.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q/48hvh7umkkkgvgfq/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q ) | Update your profile ( https://preferences.convertkit-mail4.com/68unond9pwu8h50q7o2sohpedgnkkhexrvo3k8p79o2o0er4qgwe02ddpkopnqzzlvox3380noxk22o470mmxelwkvrop0n5emm2ex57gn3exq73w6wx4keezk6bg3q6q ) | 45 Melrose Ave, Halifax, NS B3N2E5

AI is eating the world. ​ You know that. ​ And now that anyone can create content, marketing campaigns, and even full products blazing fast, there’s more competition than ever for *your* ideal buyers' attention. ​ That’s why it’s never been more important to build a personal brand ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqhq9o05bmuo8g9wzxtw/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )—and become the authority people know, trust, and *actually* buy from. ​ You know that, too. But… ​ ​Building an audience is really f*cking hard.​ ​ You’ve spent hours painstakingly crafting LinkedIn posts, X threads, and YouTube videos you secretly hoped would go viral... ​ You’ve applied the advice from “gurus” and maybe have tried their “proven templates”... ​ But your post still only got 5 f*cking views. ​ There’s a better way. ​ Ditch the painful trial and error and get the a personal branding course that’s helped 1,482 entrepreneurs build audiences that *actually* buy. ​ ​Right now, you can get instant access to UNIGNORABLE ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/m2hgzkqpt6u3we64dgal/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ). ​ ​UNIGNORABLE is the only personal-branding course based on the science of attention and persuasion. So you never have to worry about “hacking” the algorithm or keeping up with flashy trends. ​ (We both know that stuff is B.S. anyway.) ​ Instead, you focus on what’s been true for the past 300,000 years and what’ll be true for the next 300,000 years: ​ Human nature. ​ You’ll identify your best-fit buyers and learn the psychology-based elements to writing scroll-stopping posts for them, including: * Your one-ness – how to cut through the noise and occupy a single, unique space in your buyer’s mind * The art and science of pre-suasion – how to prime your best-fit buyers BEFORE you sell to them * The 7 Fs of attention – how to leverage the 7 driving forces of attention so you grab your audience by the (eye)balls ​ So here’s the deal: ​ ​Only 75 people will be able to get instant access for just $249 (regularly $399) and $350 worth of bonuses. After that, the price jumps and bonuses start vanishing. ​ Tbh, I don’t know how fast this tier will sell out. But when we first launched UNIGNORABLE? We sold out in just 6 minutes 😬 ​ ​Skip to the front of the line and claim this limited deal now > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/7qhrkv3ms2u93z2nrku9/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ ​ Ready to build an unignorable personal brand that makes clients chase you in the new year? ​ ​Get instant access to UNIGNORABLE now > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/z2hv9zqgs7ue0w2lq4sz/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl )​ ​ With ♥️, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/08hwhgu2qz6l39ap/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/8ghqh3uok96rm3sl/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/vqh3hmuo8g9wz3aw/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/l2heh6ulwrmx8zbg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) P.S. Wanna know exactly what’s in the $350 bonus bundle? ​ To avoid the length of this email rivaling War and Peace, click here ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/p8hp60vkcqu48xwqn3ir/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ), then scroll down until you see the “time-sensitive bonuses.”​ ​ BUT before you go, I will tease say this: ​ If you want a step-by-step guide to make your LinkedIn profile unignorable (built on psychological principles, of course), you’ll wanna grab this bonus worth $100 before it disappears forever ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/x0hwodndi3uex3vq5rsg/aHR0cHM6Ly93d3cuZGVtYW5kY3VydmUuY29tL3VuaWdub3JhYmxl ) 👀 ​ ​Not interested in building a personal brand right now? No problem. Click here to mute all UNIGNORABLE emails ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/58hz96x2t8ugl7d6rns7/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ). ​ ​ ​ ( https://8419577a.click.convertkit-mail4.com/qdu2g23e4ot7h4q3pzlslh820mwkkb9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2eblqe2e/m2h7h6u3we64dnfl/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. 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Y’know what sucks? ​ Spending an hour writing a Linkedin or X post that only gets 5 f*cking likes. ​ Y’know what sucks even more? ​ Watching others brag about sold out launches and booked out calendars while you’re stuck cold pitching and praying for random referrals. ​ ​Tomorrow morning is your chance to finally stop sitting on the sidelines. ​​ Because at 9 a.m. EST, early access begins for UNIGNORABLE, the course that helps you build an audience of future buyers. ​ …But only to the 4,829 smart people on the waitlist. 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You’ll miss out on the $199 specialty pricing *and* lose the chance to snatch up a VERY special bonus. ​ (It takes 1 second to join the waitlist ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/x0hwop7nh3uexe4lo5fg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS13YWl0bGlzdC1jb25maXJtYXRpb24v ) while you still have this email open. Kinda a no-brainer, tbh.)But there’s something more important than scoring wicked good bonuses and saving a healthy chunk of change. ​ Here’s why this opportunity really matters: ​ ​You’ve already tried building an audience. Probably multiple times.​ ​ → Maybe you followed the all-too-common advice to post 3x/day for 4 weeks, hoping something would magically stick and you’d become an Overnight Success™. ​ → Maybe you even went semi-viral one time, rode that high for a week, then watched your next 10 posts tank harder than a lead balloon—and you had no idea why. ​ → Or maybe you’ve got 47 post ideas rotting in your Notes app because you’re constantly second-guessing if they’re “good enough” (or listening to any other excuse your brain tells you to keep you safe… but invisible). ​ The truth is, you don’t need to churn out more content, chase algorithm hacks, or follow beginner advice like “just engage with other people for 15 minutes every day for the rest of your life!” ​ (That’s just a fast pass to experiencing burnout and ghosting social media altogether.) ​ You need experts in human behavior and business growth to show you how to decode the psychology of your best-fit buyers so you know what to post that makes them click, tick, and buy—on a schedule that’s sustainable for you. ​ ​That’s what UNIGNORABLE is for. ​(Click here to automatically join the waitlist and get access to specialty pricing when doors open tomorrow. ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/qvh3k80pu8udqdl0z9sg/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS13YWl0bGlzdC1jb25maXJtYXRpb24v )) ​ Because when you throw vanity metrics in the toilet where they belong and focus on building an audience of future buyers, everything changes: * Eric Partaker, a CEO coach, has grown to more than 1M followers and has “more business than I can handle” * Sarah Hart, a designer, had not only a steady stream of high-ticket clients in just 6 months—she also had a waitlist * Josh Lowman, an agency owner, added $2.6M of new pipeline within 13 weeks of posting on Linkedin While their businesses are very different, you wanna know what they ALL have in common? ​ They’re UNIGNORABLE alumni. ​ They made the smart decision to join the audience-building course that teaches psychological principles—aka the stuff that will STILL hold true 10 years from now (unlike algorithm hacks or trends)—and are reaping the benefits. ​ Wanna join them and *finally* build an audience the right way in 2026? ​ ​Click here to automatically join the waitlist in 1 second > ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/48hwnv79u7umkm7nv4hq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS91aS13YWl0bGlzdC1jb25maXJtYXRpb24v ) ​ See ya bright and early tomorrow morning, Katelyn Bourgoin ---------------- Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/7qh7h2u939xmqet9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ) Helping 260,000 smart people learn buyer psychology Advertise with us > ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/owhkhwuw5w07pzhq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= ) Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/z2hgh7ue0em869bz/aHR0cHM6Ly90d2l0dGVyLmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/x0hph3uexe4l2pug/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) ​ ​ ​ ​ ( https://8419577a.click.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w/6qhehoul0l3drwf9/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) This email was sent to b@email.gomodulr.com. You are receiving this email because you opted-in to our mailing list, attended one of our in-person workshops or purchased our on-demand products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w ) | Update your profile ( https://preferences.convertkit-mail4.com/gkupvpkdglf5hlx0o35crh8wm4v99b8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9lw8w ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​ ​ Tl;dr: I created a free Buyer Psychology Cheatsheet just for you. Grab it below to level up your marketing 🥳 - “Ugh. I hate this,” you think as you stare at a blank Google Doc. …While your cursor blinks mockingly. ​ Now I’m sure you know a bit about copywriting... You may even subscribe to this helpful newsletter that shares science-backed marketing tips each week *wink wink*. But ain’t nobody got time to go sifting through past emails in hopes of finding a “tip” or “trick” that’ll make their copy more effective. Especially when you’re on a deadline, and need to publish your new sales page, email blast, or ad campaign ASAP. If only you had a cheatsheet of tried-and-true principles that persuade people to act… * One you could grab at a second’s notice * One that gives you the buyer psychology techniques you *need* to know * One that helps you market smarter during the *entire* buyer’s journey Sound like exactly what you need? I thought so. 😉 ​> Grab your FREE Buyer Psychology Cheatsheet ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/dphxezg5hmu06pzm7nal/aHR0cHM6Ly9kcml2ZS5nb29nbGUuY29tL2ZpbGUvZC8xc01ocHJSRktuaFo0T3hUNmxYLUZUOVlUNWE3azc4NkQvdmlldz91c3A9c2hhcmluZw== )​ Pro tip: I designed your handy cheatsheet to be used as your desktop wallpaper. Why? Because if the buyer psychology principles are easy to access, you'll remember them better. And eventually, they’ll become second nature to you. * Mac OS Desktop Wallpaper 👉 ​click here to download​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/e0hwpdowc0u0vr92noa7/aHR0cHM6Ly9kcml2ZS5nb29nbGUuY29tL2ZpbGUvZC8xc01ocHJSRktuaFo0T3hUNmxYLUZUOVlUNWE3azc4NkQvdmlldz91c3A9c2hhcmluZw== )​ * Windows OS Desktop Wallpaper 👉 ​click here to download​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/z2h2gwppf7u36l98d2hz/aHR0cHM6Ly9kcml2ZS5nb29nbGUuY29tL2ZpbGUvZC8xNl8wS2JRcGN4YWZXOGZDMnh1UHZRcW1CbGZhYXNaUmUvdmlldz91c3A9ZHJpdmVfbGluaw== )​ ​ But whether you make the cheatsheet your screensaver (like me), print it out, or store it on your desktop for easy access… There are three ways it can help you market smarter: * Help you combat writer’s block. Out of 180+ buyer psychology principles, you’ll have instant access to the 19 *most* useful ones to grab ideas from. * WOW your client or boss. Use these bite-sized brainy principles to support your ideas. (Wanna really knock their socks off? You’ll want this ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/kkh9mqoeb2ulwxg39xck/aHR0cHM6Ly93d3cud2FsbGV0b3BlbmluZ3dvcmRzLmNvbS9rYXRlbHlu ) too.) * Gain more confidence in your copy. Base your copy on timeless psychological principles that are proven to drive action. Enjoy your cheatsheet! Until next time, happy selling! Katelyn Bourgoin​ ​Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/7qh7h2uorqrkkqi9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= )​ ​Helping 265,000 smart people learn buyer psychology ​ ​Advertise with us > ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/owhkhwur2p2kk9fq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/p8hehqu4k9857vur/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/vqh3hmup0w2dn3sw/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ P.S. Did you like this? Then you’re gonna love the special email I’ll send you tomorrow. Or maybe I should say you’re gonna “hate it.” 🤔 Either way, you don’t wanna miss it. ​ ​ ( https://8419577a.click.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4/qvh8h8urxqg4zotg/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxL05P ) You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | Update your profile ( https://preferences.convertkit-mail4.com/8kuwpw7kz0a3u8eeoob0fk680599bo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbz04p4 ) | 45 Melrose Ave, Halifax, NS B3N2E5

​ ​ ​ Thanks for signing up! Marketing can feel harder than climbing Mt. Everest sometimes, right? So I wanna give you something to make it easier. Spoiler alert: I’ve got a surprise welcome gift coming your way 🎁— ooooh la la. But before I send it, first I need to know what you’re struggling with. So please take two seconds to answer the question below: (Click the option below that resonates with you most) What’s your #1 marketing challenge right now? --> ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTk4MjUmdG9rZW49Mjd1cWxxcDNtOGE5dXE1NW1laTNoZ3puMnc0NGgweHZyN29uOXpkZzdlN3EwdjYyM2wwcWU1NXpuN3ptMnd3NHI3eG9vOXFtN3huZWU3NmRxcHB4MDRsbnJ2N3pxbWswcHBlMHhrZDNtbzB4MmRvbDhseDZuMDB3bjhibnAyNzI= ) Identifying best-fit buyers ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTk4MjUmdG9rZW49Mjd1cWxxcDNtOGE5dXE1NW1laTNoZ3puMnc0NGgweHZyN29uOXpkZzdlN3EwdjYyM2wwcWU1NXpuN3ptMnd3NHI3eG9vOXFtN3huZWU3NmRxcHB4MDRsbnJ2N3pxbWswcHBlMHhrZDNtbzB4MmRvbDhseDZuMDB3bjhibnAyNzI= ) --> ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTk4MjYmdG9rZW49Mjd1cWxxcDNtOGE5dXE1NW1laTNoZ3puMnc0NGgweHZyN29uOXpkZzdlN3EwdjYyM2wwcWU1NXpuN3ptMnd3NHI3eG9vOXFtN3huZWU3NmRxcHB4MDRsbnJ2N3pxbWswcHBlMHhrZDNtbzB4MmRvbDhseDZuMDB3bjhibnAyNzI= ) Boosting conversions ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTk4MjYmdG9rZW49Mjd1cWxxcDNtOGE5dXE1NW1laTNoZ3puMnc0NGgweHZyN29uOXpkZzdlN3EwdjYyM2wwcWU1NXpuN3ptMnd3NHI3eG9vOXFtN3huZWU3NmRxcHB4MDRsbnJ2N3pxbWswcHBlMHhrZDNtbzB4MmRvbDhseDZuMDB3bjhibnAyNzI= ) --> ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTcwMjEzJnRva2VuPTI3dXFscXAzbThhOXVxNTVtZWkzaGd6bjJ3NDRoMHh2cjdvbjl6ZGc3ZTdxMHY2MjNsMHFlNTV6bjd6bTJ3dzRyN3hvbzlxbTd4bmVlNzZkcXBweDA0bG5ydjd6cW1rMHBwZTB4a2QzbW8weDJkb2w4bHg2bjAwd244Ym5wMjcy ) Fix my messaging ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/m2h7h6u85d8x48ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzI4NDA_b3B0aW9uX2lkPTcwMjEzJnRva2VuPTI3dXFscXAzbThhOXVxNTVtZWkzaGd6bjJ3NDRoMHh2cjdvbjl6ZGc3ZTdxMHY2MjNsMHFlNTV6bjd6bTJ3dzRyN3hvbzlxbTd4bmVlNzZkcXBweDA0bG5ydjd6cW1rMHBwZTB4a2QzbW8weDJkb2w4bHg2bjAwd244Ym5wMjcy ) Answer that question and you’ll get a special delivery from me in 24 hours. A hint? The surprise gift is something you can use right away to become a smarter marketer. Until next time, happy selling! Katelyn Bourgoin​ ​Why We Buy 🧠 ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/7qh7h2uorqrk22f9/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= )​ ​Helping 265,000 smart people learn buyer psychology ​ ​Advertise with us > ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/owhkhwur2p2km2uq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS9hZHZlcnRpc2U= )​ Follow me on Twitter ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/z2hgh7ue9o08q5fz/aHR0cHM6Ly94LmNvbS9LYXRlQm91cg== ) & LinkedIn ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/owhkhwur92req5sq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== )​ ​ P.S. Oops… I almost forgot to introduce myself. I’m Katelyn, the creator of Why We Buy 🧠 (AKA the newsletter you’re reading right now). My team has a simple mission: help marketing geeks make “f*ck you!” money (without selling snake oil… or your soul). When I started Why We Buy 🧠 back in 2020, I never imagined it would become one of the world’s most popular marketing newsletters. Forbes said it’s one of the “​top newsletters marketers should subscribe to​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/dphxezgqcmu06l0xpdtl/aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9mb3JiZXNlcS8yMDIyLzAzLzMwL3RvcC1tYXJrZXRpbmctbmV3c2xldHRlcnMteW91LW5lZWQtdG8tc3Vic2NyaWJlLXRvLz9zaD02MjVmZjU4NzFiMzc= ).” For me, it’s more than just a newsletter. I use everything I share with you each week in my own business—from the Endowment Theory​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/7qho7gp4c2uolroenqc9/aHR0cHM6Ly9jdXN0b21lcmNhbXAuY28vZW5kb3dtZW50LWVmZmVjdC8= ), the Pratfall Effect​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/x0hph3uw25wmq2bg/aHR0cHM6Ly9jdXN0b21lcmNhbXAuY28vcHJhdGZhbGwtZWZmZWN0Lw== ), and the ​IKEA Effect​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/6qhehou7rm749ef9/aHR0cHM6Ly9jdXN0b21lcmNhbXAuY28vaWtlYS1lZmZlY3Qv ). Instead of stressing about ever-changing trends and B.S. “guru” tactics, I’ve spent 1500+ hours studying buyer psychology. Why? Because while marketing channels, tactics, and trends change fast, people don’t. Potential buyers may be reading your marketing message on the latest iPhone, but they’re still processing that message using 450-million-year-old software—their brain. 🧠 ​ If you wanna look like a genius at work and sell more stuff, you’ve got to understand the psychology of why people buy. That’s why every Tuesday, you’ll get: * 1 science-backed marketing technique you *don’t* need a PhD to understand * 3 actionable ways to apply it to your business so you can sell more stuff But before we get *there,* I’ve gotta get back to wrapping your free welcome gift. So answer my quick question above and your surprise will be delivered—hot and fresh—in 24 hours. Keep an eye on your inbox tomorrow! ​ ( https://8419577a.click.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272/6qhehou7q0vn8eu9/aHR0cHM6Ly90ZS5zcGFya2xvb3AuYXBwL2NsaWNrL3RlYW1fYjFkYWI2YjQ5Zi8zNzk2NzM2MjIxLw== ) You received this email because you subscribed or bought one of our products. Unsubscribe ( https://8419577a.unsubscribe.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272 ) | Update your profile ( https://preferences.convertkit-mail4.com/27uqlqp3m8a9uq55mei3hgzn2w44h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnp272 ) | 45 Melrose Ave, Halifax, NS B3N2E5