Plus: Agent-designed automations, why final review belongs in the destination
app, and how to use our compound knowledge plugin
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/94/small_context_windown_1.png]
Context Window
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93IiwicG9zaXRpb24iOjF9]
ONE APP TO RULE ALL KNOWLEDGE WORK
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L29uZS1hcHAtdG8tcnVsZS1hbGwta25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6Mn0=]
PLUS: AGENT-DESIGNED AUTOMATIONS, WHY FINAL REVIEW BELONGS IN THE DESTINATION
APP, AND HOW TO USE OUR COMPOUND KNOWLEDGE PLUGIN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L29uZS1hcHAtdG8tcnVsZS1hbGwta25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6M30=]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4147/full_page_cover_signal-ring(2).png]
Midjourney/Every illustration.
Hello, and happy Tuesday! Two months ago, Every’s head of growth Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjo1fQ==]
tried Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jb2RleC1vcGVuYWktcy1uZXctY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjZ9]
and found it more frustrating than any other AI tool he’d used. Last Thursday,
at our Codex Knowledge Work Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6N30=],
he and CEO Dan Shipper showed more than 250 paid subscribers how OpenAI’s Codex
desktop app has since become Austin’s daily driver
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLWFnZW50LXRoYXQtc2F2ZWQtbXktYnJhaW4iLCJwb3NpdGlvbiI6OH0=]—handling
everything from email triage and go-to-market planning to KPI tracking and
recruiting. Read to the end for how to review business documents with Austin’s
compound knowledge plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQta25vd2xlZGdlLXBsdWdpbiIsInBvc2l0aW9uIjo5fQ==].—Kate
Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjoxMH0=]
Was this newsletter forwarded to you? Sign up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2FjY291bnQiLCJwb3NpdGlvbiI6MTF9]
to get it in your inbox.
--------------------------------------------------------------------------------
SIGNAL
CODING APPS ARE THE NEW OPERATING SYSTEM FOR KNOWLEDGE WORK
What happened: OpenAI’s Codex desktop app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdmliZS1jaGVjayIsInBvc2l0aW9uIjoxMn0=]
may have started life as a product for senior engineers pair programming with
AI, but these days it’s equally good for powering other types of knowledge work.
Every’s head of growth, Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoxM30=],
now runs roughly 80 percent of his daily workflow through Codex—a tool that, at
our Codex Knowledge Work Camp, he said was “trash” for non-engineers just
three-to-six months ago.
Why it matters: OpenAI, Anthropic, and Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY3Vyc29yIiwicG9zaXRpb24iOjE0fQ==]
are all racing to ship a unified product for handling code and knowledge work,
and they’re converging
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdnMtb3B1cyIsInBvc2l0aW9uIjoxNX0=]
on a single standard: an agentic terminal or chat interface with a left-hand
project sidebar, plus connections to all the tools you already use like Gmail,
Slack, Notion, and Stripe. These connections, for many non-engineers, were the
missing piece of the puzzle.
What it means: Switching between ChatGPT and Claude based on the models’
personality differences might become a less-common occurrence. Instead, your
desktop AI app has your API keys, your project files, and your daily workflows.
Businesses, especially, with custom skills and plugins and months of company
data in Codex won’t casually swap to Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhIiwicG9zaXRpb24iOjE2fQ==]
or Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtY293b3JrLWlzLWNsYXVkZS1jb2RlLWZvci10aGUtcmVzdC1vZi11cyIsInBvc2l0aW9uIjoxN30=]
next quarter—and vice versa.
Watch for the desktop apps to converge further on shared patterns beyond project
folders that load themselves and plugin connectors to your most-commonly used
tools. These new patterns may define the next decade of office software.
WHAT TO DO THIS WEEK:
* If you’ve been working in the web interface, download one of the desktop
apps—Codex or Claude Code/Cowork—and spend a session there. The work feels
different once you’re outside the browser tab.
* If you’re already on a desktop app, poke around its integrations and
capabilities section. There’s almost always something useful lurking, like
Anthropic’s design and marketing plugins, or Codex’s PDF creation skill. Pick
one and try it.
--------------------------------------------------------------------------------
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL2FkdmVydGlzZW1lbnRzLzkzNC9vcHRpbWl6ZWRfM2RlMTI1OWItY2Q2Ny00YzE3LTkxNGUtNjYwMTcxNWFlZjBhLnBuZyIsInBvc2l0aW9uIjoxOCwiYWR2ZXJ0aXNlbWVudF9pZCI6OTM0fQ==
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9c3RhbmRhbG9uZWFkXHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjE5LCJhZHZlcnRpc2VtZW50X2lkIjo5MzR9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjIwfQ==].
NOW, NEXT, NIXED
Now: Documents written for both humans and agents. In the past, anything you
wrote at work fell into one of two buckets: polished prose for people or
structured data for machines. Agents are the first readers that need both. At
Every, our guides on compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jb21wb3VuZC1lbmdpbmVlcmluZyIsInBvc2l0aW9uIjoyMX0=]
and agent-native architectures
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9hZ2VudC1uYXRpdmUiLCJwb3NpdGlvbiI6MjJ9]
exemplify this hybrid.
Next: Documents that write back. The latest internal version of Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLXByb29mIiwicG9zaXRpb24iOjIzfQ==],
our document editor for AI-human collaboration, supports agentic loops: The
agent continuously monitors the document for changes and comments and suggests
edits without you needing to interrupt your writing flow. The document seems to
come alive
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvbGl2aW5nLXNvZnR3YXJlIiwicG9zaXRpb24iOjI0fQ==],
growing around your words in real time.
Nixed: Pretending the human wrote it. The pretense that an agent-written
document has to sound like the human who sent it is a relic of a bygone
era—especially if other agents are reading too. Provenance matters less if
you’ve reviewed it and stand behind it.
--------------------------------------------------------------------------------
STEAL THIS WORKFLOW
LET THE AGENT TELL YOU WHAT TO AUTOMATE
Some people hesitate to delegate work to agents because they struggle to think
of a good use case. Try flipping it: Hand the agent the keys and ask it what to
do.
1. Open Codex (or Claude Code). Connect your top three tools, like Notion,
Slack, and Gmail. Give the agent full permissions—it can’t find patterns in
what it can’t see.
2. Prompt: “Look at how I use my connected tools. Suggest five automations that
would save me time, and rank them by how much friction they’d remove.” It
might suggest a morning briefing based on your calendar, or ways to triage
your inbox.
3. Pick the easiest one first. Have the agent draft replies to unanswered
messages at the end of each day. Run the automation for a week, then audit
the misses.
You won’t know the agent’s capabilities until it has access to your real tools
and a reason to use them. Skip the guesswork and let it show you.—Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoyNX0=]
--------------------------------------------------------------------------------
SKILL SHARE
REVIEWING WORK WITH THE COMPOUND KNOWLEDGE PLUGIN
Compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjI2fQ==]
turns every coding session into training data for the next one, so that the
agent gets a little smarter about your codebase each time you use it. Compound
knowledge
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQta25vd2xlZGdlLXBsdWdpbiIsInBvc2l0aW9uIjoyN30=]
does the same thing for memos, plans, and KPI sheets. The review step, launched
with the kw:review command, ensures that the AI doesn’t start off on the wrong
foot.
What it does. The plugin reviews any Codex or Claude Code plans for strategic
alignment with your company’s strategy and the project’s goals—and to verify the
underlying numbers—before the agent gets to work. It’s the difference between
“the agent wrote a plan” and “the agent wrote a plan that doesn’t contradict the
last three executive meetings.”
Why it matters. Most plugins for agents are built for engineers reviewing code.
Code review happens after the code’s already written and tested. Compound
knowledge assumes operators are reviewing memos, KPI sheets, or recruiting
lists, where the verifiable failure might be a confidently wrong data
point—which has to be caught before a plan is enacted.
Steal it. Compound knowledge is public on Every’s GitHub
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQta25vd2xlZGdlLXBsdWdpbiIsInBvc2l0aW9uIjoyOH0=].
Install it, drop your company context into the project files, and, with some
practice and calibration, you’ll have a reviewer that knows your business.
--------------------------------------------------------------------------------
INSIDE EVERY
FINAL APPROVAL IN THE FINAL CONTEXT
Austin runs his compound knowledge loops in Codex, but he always signs off on
the agents’ work in the destination app. He approves Slack drafts in Slack,
where he can see the channel’s recipients. He checks agent-produced email drafts
in Gmail, and strategy memos in Notion or Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3Byb29mZWRpdG9yLmFpLyIsInBvc2l0aW9uIjoyOX0=].
This is context-switching as a safety feature. The destination app reminds you
that AI is now acting on something real—that the message is going to a person,
or the document is about to anchor a launch—in a way a chat window can’t.
As agents move deeper into the stack, though, the question becomes: Is the
destination app the right venue for the final pass forever, or does the approval
step need its own surface? And as OpenAI, Anthropic, and others race to own the
management layer, will it become another part of the archetypal user interface
for knowledge work?—Laura Entis
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT25lIEFwcCB0byBSdWxlIEFsbCBLbm93bGVkZ2UgV29yayIsInBvc3RfaWQiOjQxNDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MzB9]
is a staff writer at Every. You can read more of her work in her newsletter
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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One App to Rule All Knowledge Work
hello@every.to4/28/2026
The real cost of AI agents is your time. A four-step framework for keeping your
AI costs in check.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Also True for Humans
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YOU ARE THE MOST EXPENSIVE MODEL
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy95b3UtYXJlLXRoZS1tb3N0LWV4cGVuc2l2ZS1tb2RlbCIsInBvc2l0aW9uIjoyfQ==]
THE REAL COST OF AI AGENTS IS YOUR TIME. A FOUR-STEP FRAMEWORK FOR KEEPING YOUR
AI COSTS IN CHECK.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy95b3UtYXJlLXRoZS1tb3N0LWV4cGVuc2l2ZS1tb2RlbCIsInBvc2l0aW9uIjozfQ==]
by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4134/full_page_cover_You_Are_the_Most_Expensive_Model.png]
Midjourney/Every illustration.
Not every step in an AI workflow needs the smartest AI. That may sound obvious,
but it’s not how most people are working. The default is to route entire tasks
through frontier models, which is expensive, slow, and usually unnecessary.
Incremental determinism starts from a different question: How much intelligence
does this task really need?? The answer is almost always less than you’d expect,
and the savings add up.—Mike Taylor
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--------------------------------------------------------------------------------
There is a reason McDonald’s would never ask its CEO to man the burger grill: It
would cost the company $9,230.77 an hour
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucmVzdGF1cmFudGJ1c2luZXNzb25saW5lLmNvbS9maW5hbmNpbmcvbWNkb25hbGRzLWNlby1jaHJpcy1rZW1wY3ppbnNraS1nb3QtcmFpc2UtbGFzdC15ZWFyIiwicG9zaXRpb24iOjZ9].
It’s the same as using frontier AI models
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTUiLCJwb3NpdGlvbiI6N30=]
to do every task—you don’t need to pay 75 cents every half hour
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9CZW5qYW1pbkRFS1Ivc3RhdHVzLzIwMTc2NDQ3NzMzNTY1NDg1MzIiLCJwb3NpdGlvbiI6OH0=]
($1,095 per month!) for Claude Opus to check your to-do list in OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2wiLCJwb3NpdGlvbiI6OX0=].
This tension isn’t really about the pricing of AI models—it’s about the value of
human attention. Now that you have a cheaper alternative for many tasks that
used to require it, you need to figure out the optimal way to deploy AI in a way
that frees up your most expensive model—you. Most businesses are getting this
balance wrong in both directions: overpaying for AI on simple tasks and
underusing it on ones that would free up their best people.
The solution is a process of optimization that I call incremental determinism.
Every time you repeat a task, build it into a repeatable process by creating a
skill file
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXNraWxscy1uZWVkLWEtc2hhcmUtYnV0dG9uIiwicG9zaXRpb24iOjEwfQ==].
Identify which parts of that process need the most expensive model, which can be
delegated to cheaper, less powerful models, and which tasks repeat often enough
to justify turning them into reusable code. And finally, get better at
delegating so you can stay focused on the work that needs you.
I call it incremental determinism because the more you repeat a task, the more
it pays to nail down exactly how it should be done. The first time, you figure
the task out as you go, but after doing it a few times, you can document the
best approach. “Deterministic” is a programming term for code that always
produces the same output given the same input. The goal is to push as much of
your workflow towards that end of the spectrum as possible, because
deterministic steps are faster, cheaper, and more reliable. The tradeoff is the
upfront investment needed to systematize the task.
There are four levels for achieving this balance and optimizing AI costs.
Depending on your technical fluency, you don’t have to go to the final step, but
understanding how they each support each other will help you manage how you can
control AI costs across your entire organization.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4134/optimized_e2dd67a8-2638-42ea-b62f-7a5e3fe65d5b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTM0L29wdGltaXplZF9lMmRkNjdhOC0yNjM4LTQyZWEtYjYyZi03YTVlM2ZlNjVkNWIucG5nIiwicG9zaXRpb24iOjExfQ==
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WHAT COMES AFTER YOUR IDE? INTENT.
Stop herding AI agents across terminals and branches. Intent bundles each task
into a single workspace with a living spec, agent notes, and full change
visibility.
Orchestrate agents like a system
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYXVnbWVudGNvZGUuY29tL2ludGVudD91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyXHUwMDI2dXRtX2NhbXBhaWduPWFwcjI3cHJpbWFyeSIsInBvc2l0aW9uIjoxMywiYWR2ZXJ0aXNlbWVudF9pZCI6MTA2OX0=],
not a swarm: Direct specialists, keep work aligned, and ship without
copy-pasting context.
Works with Augment, Claude Code, Codex, or OpenCode.
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxNH0=].
LEVEL 1: TURN SESSIONS INTO SKILLS
The first level is the easiest. Let’s say you are often asking AI to generate a
PowerPoint pitch deck. The first step toward systematizing it is to make a skill
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXNraWxscy1uZWVkLWEtc2hhcmUtYnV0dG9uIiwicG9zaXRpb24iOjE1fQ==].
A skill can be as simple as a text file detailing how to do a task that the
model follows each time it’s asked. It’s the McDonald’s handbook that tells
every employee how to make the perfect burger, over and over again. Even less
experienced cooks can get a good result.
Once you’re done with the normal back and forth of giving the AI the necessary
data and context for the presentation, ask it, “What information would have been
useful to know at the start of this task that would have eliminated several
steps or mistakes?” Claude knows what it is capable of, so you can ask it to
turn its response into a PowerPoint deck creation skill to use next time.
Anthropic has been releasing plugins
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2FudGhyb3BpY3Mva25vd2xlZGdlLXdvcmstcGx1Z2lucyIsInBvc2l0aW9uIjoxNn0=]
(collections of skills) for various industries to serve as a starting point.
They even provide a “skill-creator” skill
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2FudGhyb3BpY3Mvc2tpbGxzL2Jsb2IvbWFpbi9za2lsbHMvc2tpbGwtY3JlYXRvci9TS0lMTC5tZCIsInBvc2l0aW9uIjoxN30=]
that teaches Claude how to guide you through making one when you ask.
Once you have a skill, test it. Ask Claude to test the efficacy of the skill
with the following prompt: “Run the task using subagents, one with the skill,
one without, and compare the results.” If the skill is doing its job, you should
see an improvement in quality, cost, and speed. Now try running it with a
cheaper model—“Run this test again with Sonnet
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXNvbm5ldC00LTUiLCJwb3NpdGlvbiI6MTh9]/Haiku
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWhhaWt1LTQtNS1hbnRocm9waWMtY29va2VkIiwicG9zaXRpb24iOjE5fQ==]”—and
compare the results. If you’re happy with the output, ask Claude to “Use a
subagent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXMtbmV3LWFnZW50cy1hcmUtY29uZnVzaW5nLWFzLWhlbGwiLCJwb3NpdGlvbiI6MjB9]
with Sonnet/Haiku when calling this skill.” You are using a subagent because you
don’t want the model that you are using for your main session—the more expensive
one—to be the model executing the task, so the separate, cheaper subagent does
the work. You just decreased the cost of running that task by 10 to 100 times.
It doesn’t make sense to write skills for throwaway tasks you won’t do again.
But if you find yourself doing something for the third time, it’s probably worth
formalizing it. If you’re using it multiple times per week, try getting it
working with a smaller model.
LEVEL 2: TURN SKILLS INTO EVALS
Your team might see your skill and want to use it to create their presentations
as well. While it’s easy to share skills across your organization
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zdXBwb3J0LmNsYXVkZS5jb20vZW4vYXJ0aWNsZXMvMTMxMTk2MDYtcHJvdmlzaW9uLWFuZC1tYW5hZ2Utc2tpbGxzLWZvci15b3VyLW9yZ2FuaXphdGlvbiIsInBvc2l0aW9uIjoyMX0=],
you’ll have to get them to trust that your skill delivers before they’ll adopt
it. For that, you’ll need evidence in the form of evaluation metrics
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy10by1ncmFkZS1haS1hbmQtd2h5LXlvdS1zaG91bGQiLCJwb3NpdGlvbiI6MjJ9],
or evals.
For the simplest eval, gather 10 examples of tasks your skill has been used
for—say, the last 10 decks you have made with the skill—and rewrite the output
to be the gold standard or best-in-class example of what you’d hope Claude could
produce. Now, ask Claude to “Run each test case with subagents and compare the
output versus my gold examples.” Make changes to the skill and test if it does
better. This is the “LLM-as-a-judge” technique
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9ob3ctdG8tZ3JhZGUtYWktYW5kLXdoeS15b3Utc2hvdWxkLWQ0NTU3YzRjLWI0MjctNGNmYi1hMDk3LWQ5YWFhZjA5OWNmZiIsInBvc2l0aW9uIjoyM30=]—you’re
using a model to grade its own work against your standard.
In the spirit of incremental determinism, you should formalize your evals over
time, too. Ask Claude to “Break down the patterns between what makes a ‘good’
answer (gold examples) versus the typical output of the skill.” It might say
that one pattern for a good answer is following brand guidelines, another
pattern is including four to five bullet points of commentary on a specific
slide, and a third is calculating the correct numbers.
Once you have several evals, you can combine them into a single score. Each eval
becomes one “judge”—it looks at the output from one angle, such as data
accuracy, and returns a score. You can weight each judge based on how much that
dimension matters to you, then average the scores together. This
“panel-of-judges” approach lets you track overall quality as a single number.
The on-brand eval might be worth 40 points to you, the correct numbers could be
50, and the bullet points worth 10. Each prompt you test can then be scored out
of 100, allowing you to compare how well one approach works versus another.
Claude is a human-level prompt engineer and runs this process as a matter of
course if you use the skill-creator
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2FudGhyb3BpY3Mvc2tpbGxzL2Jsb2IvbWFpbi9za2lsbHMvc2tpbGwtY3JlYXRvci9TS0lMTC5tZCIsInBvc2l0aW9uIjoyNH0=]
function Anthropic provides.
Let’s come back to our patterns of good output for a PowerPoint deck. Validating
the data is more important than whether you’re missing a bullet point or using
the right visual components, so you could weight that eval as 60 percent of the
overall score versus 20 percent each for the other two. Together, you have a
weighted average score for measuring how well your skill is performing. For
companies, where getting a pixel out of line is a fireable offence, such as
top-tier consulting or finance firms, you can change the relative weighting of
that eval.
Now, you have proof you can share with the team about the impact your changes
are making on skills. When the next big model comes out, you can test how much
better it does on your benchmark and if it’s worth the extra cost.
LEVEL 3: TURN EVALS INTO SCRIPTS
When your skill is working reliably, and you’re using it frequently enough that
the token cost is starting to feel significant, you need to start thinking about
scripts, CLIs or MCPs. This is where the steps get slightly more technical, but
the principle is the same: Replace thinking with a structured process wherever
your thinking doesn’t add anything extra.
Every skill, like your PowerPoint deck skill, is a bundle of actions—pull this
data, reference our brand guidelines, create a .pptx file—and some of those
actions don’t require a smart model. Some don’t even require an LLM at all.
Deconstruct your skill into its component parts and hard-code whatever you can.
Code costs almost nothing to run and returns in an instant compared to LLMs, so
the more of your workflow you can make deterministic, the cheaper and faster it
will be.
For our PowerPoint creation task, you can use the HTML and CSS templates for the
slide deck written once by Opus, then filled in to generate the .pptx file when
you need to create a deck. You can also write a script to pull the right revenue
or sales figures from a data source, no LLM involved. The final export step—to
.pptx format—can also be done in code.
For tasks that require some judgment, like checking your deck’s compliance with
brand guidelines, don’t jump straight to the most expensive model. Platforms
like OpenRouter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVucm91dGVyLmFpLyIsInBvc2l0aW9uIjoyNX0=]
allow you to call any of the major commercial or open-source models, so you can
experiment with the tradeoffs between cost and intelligence. Basic
classification and summarization tasks can be done by older models 1,000 times
cheaper than Opus with reasonable accuracy. Leave the most challenging tasks,
such as the narrative and tailoring the tone to a specific audience, to Opus.
LEVEL 4: TURN SCRIPTS INTO BETTER SCRIPTS
In the previous step, you replaced as much LLM thinking as possible with
deterministic code, bringing the cost of your PowerPoint skill down 10 to 90
percent compared to only using Opus. But you were only optimizing for your own
use. When your skill is running inside a product, creating hundreds of decks a
week, cost inefficiencies will again become a problem. For this, you will need
to build a process to automate the optimization. Once you have 100 to 200
examples of the skill being used in the real world, a reliable basket of eval
metrics, and a clear map of what the skill does at each step, you have
everything you need to do so.
The most common tool for this is DSPy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cub3JlaWxseS5jb20vbGlicmFyeS92aWV3L2NvbnRleHQtZW5naW5lZXJpbmctd2l0aC8wNjQyNTcyMjYxNjAzLyIsInBvc2l0aW9uIjoyNn0=],
which can automate the prompt engineering process
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLXZlLXN0b3BwZWQtd3JpdGluZy1wcm9tcHRzLWRzcHktZG9lcy1pdC1iZXR0ZXIiLCJwb3NpdGlvbiI6Mjd9]
end-to-end. It runs your prompt, looks at the test cases, and rewrites the
prompt to arrive at a more accurate outcome, often with a cheaper model. Another
common approach is distillation. You use Opus to generate hundreds of
high-quality examples that pass your evals, then use those to teach a cheaper
model to produce similar results. You can do that by either including the
examples in the prompt so Haiku can pattern-match against them, or by
fine-tuning the cheaper model directly on the examples. Think of it as a head
chef writing such a good recipe that a less experienced cook can follow it
perfectly. This process can cost $10, $100, or $1,000, depending on the model
and how many test cases you have, but spending $1,000 to save millions in
production is worth it.
More experimental approaches are emerging, too. Andrej Karpathy’s autoresearch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2thcnBhdGh5L2F1dG9yZXNlYXJjaCIsInBvc2l0aW9uIjoyOH0=]
runs experiments to optimize a script file against an eval metric over long
periods. Researchers wake up to more than 20 experiments run overnight with
meaningful performance improvements.
The great enemy at this level is overfitting: The skill or script works well
against your eval metric but fails on tasks it hasn’t seen before. It’s
“teaching to the test” for LLMs. The evals in the previous step are your main
defense against this, because they give you a formal rubric for grading its
performance. Human involvement in the evaluation process is necessary because
we’re better able to catch behavior that goes against the spirit of the game,
even if it’s not technically wrong as defined by the rules.
If you are a manager at a company responsible for AI, you don’t need to know how
to implement any of this yourself. What matters is understanding that this
optimization layer exists, it’s what your technical team or tools are doing
under the hood, and why the decision to invest can pay off.
YOU ARE THE MOST EXPENSIVE MODEL
All of this optimization work takes time and expertise, and your attention is an
even more expensive commodity than the latest models. Attention is the key word:
The ladder of incremental determinism—sessions, skills, evals, scripts,
optimized scripts—gives you a framework for deciding where to invest your
attention. Every hour you spend optimizing a skill is an hour you’re not
spending on something only you can do.
You don’t need to climb the whole ladder—having reliable skills and evals is
more than enough. The point is knowing the rungs exist, so when the cost
pressure hits (and it will), you know exactly which lever to pull. If you’re
struggling with unreliable or expensive skills but don’t have the capability to
build scripts in house, it might be time to bring in someone technical and
AI-savvy to do the heavy lifting.
The cost of tokens is falling 90 percent every year for the same level of
intelligence, so the task even Opus struggles with today might be easy and cheap
in 12 months. Sometimes the smartest move is to overpay now and let the market
do the price optimization for you.
--------------------------------------------------------------------------------
Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjI5fQ==]
is the head of tech consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nIiwicG9zaXRpb24iOjMwfQ==]
at Every and a co-author of Prompt Engineering for Generative AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cub3JlaWxseS5jb20vbGlicmFyeS92aWV3L3Byb21wdC1lbmdpbmVlcmluZy1mb3IvOTc4MTA5ODE1MzQyNy8iLCJwb3NpdGlvbiI6MzF9]
(O’Reilly). Learn more about how Every’s consulting team can bring AI into your
organization
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEFyZSB0aGUgTW9zdCBFeHBlbnNpdmUgTW9kZWwiLCJwb3N0X2lkIjo0MTM0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nP3V0bV9zb3VyY2U9ZW1haWxmb290ZXIiLCJwb3NpdGlvbiI6MzJ9].
For sponsorship opportunities, reach out to sponsorships@every.to. To read more
essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Plus: Our GPT-5.5 benchmark, Monologue Notes, and becoming terminal-pilled
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CODEX MOVES BEYOND CODING
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PLUS: OUR GPT-5.5 BENCHMARK, MONOLOGUE NOTES, AND BECOMING TERMINAL-PILLED
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Hello, and happy Sunday! Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo1fQ==]’s
compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vZXZlcnlpbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjZ9]
has crossed 15,000 GitHub stars, and this week it got a substantial update. It
now works across more tools, comes with more built-in agents and skills, and has
a cleaner setup flow—try it
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and let us know what you think.—Kate Lee
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KNOWLEDGE BASE
“Vibe Check: GPT-5.5 Has It All”
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by Katie Parrott
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Check: The newly released GPT-5.5 is faster and easier to work with than its
predecessors while also outperforming them on serious engineering tasks. Every’s
testing found it to be the strongest OpenAI model for writing in about a year,
and its biggest edge over Opus 4.7 shows up when working with an existing plan
or system. Read this for the benchmark results, Reach Test ratings, and guidance
on when to reach for GPT-5.5 versus Opus 4.7.
“Introducing Monologue Notes: Record Every Meeting, Call, and Voice Memo”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1ub3Rlcy1yZWNvcmQtZXZlcnktbWVldGluZy1jYWxsLWFuZC12b2ljZS1tZW1vIiwicG9zaXRpb24iOjEyfQ==]
by Naveen Naidu
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Every: The best thinking can happen away from your desk—on walks, on calls, in
meetings—and then vanishes. Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RfYnV0dG9uXHUwMDI2dXRtX2NhbXBhaWduPWV2ZXJ5X25vdGVzX2xhdW5jaFx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxNH0=],
a new feature in the Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vbW9ub2xvZ3VlLnRvIiwicG9zaXRpb24iOjE1fQ==]
app, records and transcribes all of it, then makes those transcripts available
as context for whatever coding agent you use. Read this for the two starter
prompts that turn your recordings into a structured work session and try it for
yourself
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RfYnV0dG9uXHUwMDI2dXRtX2NhbXBhaWduPWV2ZXJ5X25vdGVzX2xhdW5jaFx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxNn0=].
🎧 🖥 “You’re the Bread in the AI Sandwich”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3lvdS1yZS10aGUtYnJlYWQtaW4tdGhlLWFpLXNhbmR3aWNoIiwicG9zaXRpb24iOjE3fQ==]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoxOH0=]/Context
Window: Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE5fQ==]
and Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoyMH0=]
work through the titular AI sandwich, where humans excel now that AI handles
execution: framing the problem upfront and judging the output after. Plus: how
Every’s consulting agent Claudie keeps absorbing new responsibilities instead of
spawning new agents, what that reveals about the two organizational structures
that will define how companies deploy AI employees, and Nityesh’s trust battery
system that lets Claudie earn autonomy by learning from her mistakes. 🎧 🖥
Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS81OVR1VkVtZVJiMThGRUlKdEhNdkZXP3NpPUhyWENnMGtlVF9HOHFHNElkMU5leXciLCJwb3NpdGlvbiI6MjF9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L3RoZS1haS1zYW5kd2ljaC13aGVyZS1odW1hbnMtZXhjZWwtaW4tYW4tYWktd29ybGQvaWQxNzE5Nzg5MjAxP2k9MTAwMDc2MzExOTg3NSIsInBvc2l0aW9uIjoyMn0=],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwNDcwMjc1MDczOTcwMDUzNjciLCJwb3NpdGlvbiI6MjN9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PUcwTFR2OGhRNUNzIiwicG9zaXRpb24iOjI0fQ==].
“Mini-Vibe Check: Claude Design Isn’t for Designers—Yet”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L21pbmktdmliZS1jaGVjay1jbGF1ZGUtZGVzaWduIiwicG9zaXRpb24iOjI1fQ==]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MjZ9]/Context
Window: Creative director Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsdWNhc2NyZXNwbyIsInBvc2l0aW9uIjoyN30=]
put Anthropic’s new Claude Design through its paces. He finds it useful for
empowering non-designers to produce on-brand assets, but poorly suited for
open-ended creative work. Plus: Back-to-back security incidents at Vercel and
Lovable reveal two distinct ways AI tools can expose your data, and a workflow
from Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjI4fQ==]
for setting up an agent-run X feed that monitors your AI stack for
vulnerabilities overnight.
“Model Wars”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L21vZGVsLXdhcnMiLCJwb3NpdGlvbiI6Mjl9]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjozMH0=]/Context
Window: GPT-5.5 touched off a debate between Nityesh (Claude Code devotee) and
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjozMX0=]
(Codex partisan) about whether the Anthropic-vs.-OpenAI rivalry is a model
question or a product one. Plus: Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjozMn0=]‘s
four-step workflow for producing polished product videos with Remotion and
Claude Code, and why prompts are replacing the download button as the front door
for AI-native tools.
“How I Escaped AI Autopilot”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS93ZS1uZWVkLXRvLXRhbGstYWJvdXQtYWktYXV0b3BpbG90IiwicG9zaXRpb24iOjMzfQ==]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MzR9]/Working
Overtime: Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MzV9]
accidentally completed a client assignment twice—because she’d delegated so much
to AI that her brain never bothered storing a memory of doing it the first time.
Research on pilots and cognitive bias explains why fluent, polished AI output is
what makes it hardest to scrutinize. Read this for the three practices she’s now
using to stay focused on her work.
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjozNn0=]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjM3fQ==]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjM4fQ==]
to share what we’ve learned from training teams at companies like the New York
Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozOX0=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjo0MH0=],
and by using and experimenting with AI every day ourselves.
THIS WEEK’S CAMP
* Codex for Knowledge Work Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6NDF9]:
Dan and Austin showed how to use OpenAI’s Codex for drafting, research,
summarizing, running tasks in parallel, and building small tools to automate
routine knowledge work. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6NDJ9].
IN NEW YORK CITY
* Software Is the New Media
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2x1bWEuY29tL200OWliYTdpIiwicG9zaXRpb24iOjQzfQ==]:
Join us at Betaworks on April 28 for an evening conversation on how AI is
changing media, content, and software—and what that means for the people
building in all three. Learn more and RSVP
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2x1bWEuY29tL200OWliYTdpIiwicG9zaXRpb24iOjQ0fQ==].
RECORDINGS YOU MAY HAVE MISSED
* Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0NX0=]:
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQ2fQ==]
general manager Kieran Klaassen and product leader Trevin Chow walked through
what’s new, went deeper on the brainstorm and ideate steps, and shared
examples of using the compound engineering plugin in product-focused
workflows. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWxmTUw1T0pjLUNNIiwicG9zaXRpb24iOjQ3fQ==].
--------------------------------------------------------------------------------
FROM EVERY STUDIO
CORA’S NEW INBOX IS LOOKING FOR ALPHA TESTERS
Kieran is looking for a small group of alpha testers to put Cora’s new inbox
experience through its paces and share feedback. The alpha version now supports
drafts, snooze, grouped views, keyboard shortcuts, metadata parsing, bulk
archive, undo, and a context-aware chat that can answer questions about the
email you already have open.
Cora’s broader goal is to let people do email however they want, whether that
means organizing by recency, categories, briefs, or eventually doing an
agent-first pass with manual cleanup at the end. If you want access, reach out
to Kieran at kieran@every.to.
SPIRAL’S API AGENTS CAN NOW REMEMBER HOW YOU WRITE
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjo0OH0=]
is adding memory to its API agents, so your writing assistant can learn your
projects, preferences, and common corrections over time. Instead of restating
tone, structure, or your usual edits in every session, you can carry that
context forward and get drafts that pick up where the last one left off. Memory
is live now through the API (it’s not inside the app yet, but stay tuned). Try
it at writewithspiral.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjo0OX0=].
--------------------------------------------------------------------------------
ALIGNMENT
Terminal pilled. Four months ago I opened the coding terminal for the first
time, and it felt like staring into a black box that might bite me. Now I’m a
snob about using it instead of a desktop app.
I build dashboards for biotech companies in it. I pull clinical trial data and
parse financial filings while asking AI to explain the business model to me like
I’m 11, and then like I’m 15, and then like I’m a grownup. On top of all that, I
run Ghostty as my blazingly fast native terminal so I can juggle multiple
windows for different workstreams, and I feel like I’m in the Matrix.
I’m promiscuous about the models inside the terminal I use. It might be Claude
one day, GPT the next, and whatever is new the month after that. But I will
never leave the terminal. Codex and Claude Desktop and Cowork have built
beautiful interfaces for exactly the work I do, and without even trying any of
them, I’ve decided they’re inferior—maybe because they’re too easy to use.
The terminal gives me the sense that I passed through a threshold of frustration
most people won’t, and that’s worth the tiny sliver of superiority I feel when I
use it. And sitting at a terminal makes me feel like I belong with the people
who know how to code, even though I don’t, really.
All it took was four months of use and a minor superiority complex, and I’ve
become one of those people I used to wonder about—the ones who won’t try the new
thing even when it might work better.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL0FzaHdpbnJlYWRzIiwicG9zaXRpb24iOjUwfQ==]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjUxfQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9ldmVyeWluYy8iLCJwb3NpdGlvbiI6NTJ9].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N0dWRpbyIsInBvc2l0aW9uIjo1M30=]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29kZXggTW92ZXMgQmV5b25kIENvZGluZyIsInBvc3RfaWQiOjQxMzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjU0fQ==].
Organize files automatically with Sparkle
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Codex Moves Beyond Coding
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Plus, the AI tell that’s exploded in company documents, a skill for creating
product videos, and comics
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MODEL WARS
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PLUS, THE AI TELL THAT’S EXPLODED IN COMPANY DOCUMENTS, A SKILL FOR CREATING
PRODUCT VIDEOS, AND COMICS
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by Laura Entis
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Midjourney/Every illustration.
GPT 5.5 is here, and OpenAI’s latest model has it all. It’s fast enough to use
constantly, personable enough to collaborate with, and assertive enough to carry
a plan through serious engineering work. If you didn’t catch our full review,
including benchmark results, Reach Test ratings, pricing, screenshots, and
advice on when to reach for GPT-5.5 versus Opus 4.7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svb3B1cy00LTciLCJwb3NpdGlvbiI6NX0=],
read our Vibe Check
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or rewatch the livestream
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where we grilled OpenAI’s Dominik Kundel and Romain Huet on how they’re using
the model.
But how will that shift the balance between OpenAI and Anthropic? That may be a
product question as much as a model question. Every engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjh9]
and Monologue
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general manager Naveen Naidu
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weigh in.—Kate Lee
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--------------------------------------------------------------------------------
INSIDE EVERY
CODEX VERSUS CLAUDE CODE
This week, Anthropic tested removing Claude Code from the $20 Claude Pro plan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wY3dvcmxkLmNvbS9hcnRpY2xlLzMxMjE1NDIvYW50aHJvcGljLWNvbnNpZGVycy1wdWxsaW5nLWNsYXVkZS1jb2RlLWZyb20taXRzLTIwLXByby1wbGFuLmh0bWwiLCJwb3NpdGlvbiI6MTN9],
prompting an outcry from users and drawing
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jabs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL3NhbWEvc3RhdHVzLzIwNDY4MDgxMTQ1NjE5NzQ1NjciLCJwb3NpdGlvbiI6MTV9]
from OpenAI executives on X, perhaps feeling emboldened by the big launch they
knew was coming.
The exchange kicked off a Slack debate between Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjE2fQ==],
our resident Claude Code devotee, and Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjoxN30=],
who rides hard for OpenAI’s coding app Codex.
Nityesh’s take: Anthropic potentially raising prices is “simple market
economics”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL25pdHllc2hhZ2Evc3RhdHVzLzIwNDY4MTgwMjY5MzU0MTkyNjM_cz0yMCIsInBvc2l0aW9uIjoxOH0=]—there
is a huge demand for Claude products because they’re the best available, so they
can charge more. On the other hand, OpenAI’s response underscores how frustrated
the company has become playing catch-up as it scrambles to replicate Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUiLCJwb3NpdGlvbiI6MTl9],
Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtY293b3JrLWlzLWNsYXVkZS1jb2RlLWZvci10aGUtcmVzdC1vZi11cyIsInBvc2l0aW9uIjoyMH0=],
and skills
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtY293b3JrLWlzLWNsYXVkZS1jb2RlLWZvci10aGUtcmVzdC1vZi11cyIsInBvc2l0aW9uIjoyMX0=].
From a product standpoint, Claude in the browser and the Claude Code command
line interface (CLI) are better than ChatGPT and Codex.
Naveen’s response: Anthropic’s models are powerful, but they also burn through
way too much compute in production. OpenAI is much stronger on infrastructure,
and GPT 5.5 is a token-efficient model
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW5haS5jb20vaW5kZXgvaW50cm9kdWNpbmctZ3B0LTUtNS8iLCJwb3NpdGlvbiI6MjJ9].
And while it’s true Anthropic is first to market with a lot of products and
features, including computer use—which allows AI to operate your computer on
your behalf—OpenAI is better at execution. Naveen consistently reaches for
ChatGPT and the Codex desktop app, while he finds the Claude Code app too buggy
to spend any time in.
Where they agree: The Claude Code app is, indeed, bad—Nityesh concedes he only
uses the CLI. And both labs misjudged how much compute they would need, but in
opposite directions: Anthropic is struggling to keep up with demand
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5idXNpbmVzc2luc2lkZXIuY29tL2FpLWNvbXB1dGUtbGltaXRzLWFudGhyb3BpYy1naXRodWItMjAyNi00IiwicG9zaXRpb24iOjIzfQ==],
whereas OpenAI has invested
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5jbmJjLmNvbS8yMDI2LzA0LzA5L29wZW5haS1zbGFtcy1hbnRocm9waWMtaW4tbWVtby10by1zaGFyZWhvbGRlcnMtYXMtcml2YWwtZ2FpbnMtbW9tZW50dW0uaHRtbCIsInBvc2l0aW9uIjoyNH0=]
heavily in infrastructure and is now scrambling to get people to use its
products.
--------------------------------------------------------------------------------
DATA POINT
IT’S NOT JUST A GRAMMATICAL PATTERN; IT’S AN AI TELL
Four times.
That’s how much the usage of “not just a ___, it’s a ___” sentence construction
rose in large U.S. company documents between 2023 and 2025, per Barrons
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5iYXJyb25zLmNvbS9hcnRpY2xlcy9haS1jb3Jwb3JhdGUtY29tbXVuaWNhdGlvbnMtc2hhcmVob2xkZXJzLXJlZC1mbGFnLTYzMjExNjE4IiwicG9zaXRpb24iOjI1fQ==].
The rise in correlative constructions neatly tracks with the adoption of LLMs.
(Source: Barrons.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4131/optimized_66308451-2d9b-4604-abdf-46b09e95ec04.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMzEvb3B0aW1pemVkXzY2MzA4NDUxLTJkOWItNDYwNC1hYmRmLTQ2YjA5ZTk1ZWMwNC5wbmciLCJwb3NpdGlvbiI6MjZ9The
rise in correlative constructions neatly tracks with the adoption of LLMs.
(Source: Barrons.)
Like the em dash, the correlative constructions are so beloved by LLMs that
human writers now avoid them so as not to be accused of writing with AI.
Hot take alert: That’s a bummer. The great profile writer Taffy
Brodesser-Akner’s work is teeming with them. Or it was, pre-ChatGPT. Her 2018
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ueXRpbWVzLmNvbS8yMDE4LzA3LzI1L21hZ2F6aW5lL2JpZy1idXNpbmVzcy1nd3luZXRoLXBhbHRyb3ctd2VsbG5lc3MuaHRtbCIsInBvc2l0aW9uIjoyN30=]New
York Times Magazine
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ueXRpbWVzLmNvbS8yMDE4LzA3LzI1L21hZ2F6aW5lL2JpZy1idXNpbmVzcy1nd3luZXRoLXBhbHRyb3ctd2VsbG5lc3MuaHRtbCIsInBvc2l0aW9uIjoyOH0=]
feature on Goop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ueXRpbWVzLmNvbS8yMDE4LzA3LzI1L21hZ2F6aW5lL2JpZy1idXNpbmVzcy1nd3luZXRoLXBhbHRyb3ctd2VsbG5lc3MuaHRtbCIsInBvc2l0aW9uIjoyOX0=]
uses some version of “not X, it’s Y” in almost every other paragraph.
I doubt even a writer as beloved as Taffy could get away with that today. It’s
not that her trademark style is any less effective—it’s that no one would
believe she wrote it.
--------------------------------------------------------------------------------
STEAL THIS WORKFLOW
HOW TO (ALMOST) ONE-SHOT A PRODUCT VIDEO
After days of battling open-source video creation tool Remotion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5yZW1vdGlvbi5kZXYvIiwicG9zaXRpb24iOjMwfQ==]
and Claude Code, trying to one-shot a video for a product relaunch, Austin
Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjozMX0=],
Every’s head of growth, figured out how to get a polished clip. Here’s the
workflow he runs any time he needs a social video for a product launch or
feature demo, like the one he created for the relaunch of
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwNDQwNzkyNTU3MjY4MzgyNzMiLCJwb3NpdGlvbiI6MzJ9]Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwNDQwNzkyNTU3MjY4MzgyNzMiLCJwb3NpdGlvbiI6MzN9],
our agent-native app that cleans and organizes files on your Mac.
A GIF showing a clip from Austin' s product video. (Source: Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4131/optimized_931b81a8-d8b8-4615-8981-99168b9b8533.gif]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMzEvb3B0aW1pemVkXzkzMWI4MWE4LWQ4YjgtNDYxNS04OTgxLTk5MTY4YjliODUzMy5naWYiLCJwb3NpdGlvbiI6MzR9A
GIF showing a clip from Austin' s product video. (Source: Every.)
Step 1: Screen-record yourself using the product you’re doing a clip on. All you
need is raw footage of yourself clicking through features in real time.
Step 2: Send the recording to a model—Austin prefers Opus—and have it draft a
storyboard. The recording provides a ground truth for how the UI works and what
the copy says. This prevents the most frequent cause of fake-looking launch
videos: plausible-but-hallucinated labels and features.
Step 3: Iterate on the storyboard. Go back and forth with the model until the
hook, pacing, and beat-by-beat plan feel right.
Step 4: Hand the storyboard to a coding agent and have it build the video in
Remotion. With the screen recording and the corresponding storyboard, the first
full render is usually publishable. It’s not a true one-shot, but it saves a lot
of time.
--------------------------------------------------------------------------------
NOW, NEXT, NIXED
PROMPTS ARE THE NEW INSTALLERS
Companies and developers are trying a new way to let users download an AI tool.
Instead of asking them to press a download button, users copy a setup prompt,
paste it into Claude Code or Codex, and let the agent install the tool.
Now: Copy prompt, paste, install. This is how we install Every’s agent-native
document editor Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wcm9vZmVkaXRvci5haS8iLCJwb3NpdGlvbiI6MzV9]:
Paste a prompt into your assistant, and it handles the setup. The prompt is
doing the job the download button used to do: It gets the user from “I want to
try this” to “It’s running in my workflow.”
Next: Someone designs the standard version of this. The copyable prompt block
becomes a normal part of product pages and GitHub READMEs (the instructions for
software projects), especially for developer tools. It should work on the web
and on a repository homepage, and feel as obvious as a “Sign in with Google”
button.
Nixed: The download button as the main way in. The old-school way of installing
software—clicking a download link and running a setup file—still makes sense
when software requires direct hardware access or needs to work offline, but for
AI-native tools, the front door is: Copy this prompt into your agent.—Katie
Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MzZ9]
--------------------------------------------------------------------------------
MODEL HAPPENINGS
NEWS YOU MIGHT HAVE MISSED
* Cowork shipped live artifacts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2NsYXVkZWFpL3N0YXR1cy8yMDQ2MzI4NjE5MjQ5Njg0OTg5P3M9NDYiLCJwb3NpdGlvbiI6Mzd9].
Claude can build dashboards and trackers inside your workspace that pull
fresh data from your apps and refresh each time you open them—pouring
narrative gasoline on the SaaSpocalypse fire
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ibG9vbWJlcmcuY29tL25ld3MvYXJ0aWNsZXMvMjAyNi0wMi0wNC93aGF0LXMtYmVoaW5kLXRoZS1zYWFzcG9jYWx5cHNlLXBsdW5nZS1pbi1zb2Z0d2FyZS1zdG9ja3MiLCJwb3NpdGlvbiI6Mzh9].
Cowork artifacts allow you to create the dashboards and data reporting
visualizations tools like ChartMogul provide. (Image courtesy of Brandon Gell.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4131/optimized_64a77cf4-debd-4ae8-b8eb-bc5d249b5858.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMzEvb3B0aW1pemVkXzY0YTc3Y2Y0LWRlYmQtNGFlOC1iOGViLWJjNWQyNDliNTg1OC5wbmciLCJwb3NpdGlvbiI6Mzl9Cowork
artifacts allow you to create the dashboards and data reporting visualizations
tools like ChartMogul provide. (Image courtesy of Brandon Gell.)
* OpenAI gave Codex screen memory
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RldmVsb3BlcnMub3BlbmFpLmNvbS9jb2RleC9tZW1vcmllcy9jaHJvbmljbGUiLCJwb3NpdGlvbiI6NDB9].
Codex now retains what’s on your screen across tabs and sessions, so you
don’t have to re-paste context every time you start a new task.
* OpenAI launched workspace agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL29wZW5haS9zdGF0dXMvMjA0NzAwODk4NzY2NTgwOTc3MT9zPTQ2IiwicG9zaXRpb24iOjQxfQ==]
in ChatGPT. The Codex-powered feature lets teams create custom shared agents
that can pull information from different sources, analyze it, and turn it
into a draft or next step. It’s another signal that agents are becoming a
shared team resource
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3lvdS1yZS10aGUtYnJlYWQtaW4tdGhlLWFpLXNhbmR3aWNoIiwicG9zaXRpb24iOjQyfQ==],
rather than purely individual AI assistants.
--------------------------------------------------------------------------------
ONE LAST THING
NITYESH HAS BEEN HAVING A LOT OF FUN WITH CHATGPT IMAGES 2.0
A couple of his recent creations include a vintage poster to celebrate the
release of Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1ub3Rlcy1yZWNvcmQtZXZlcnktbWVldGluZy1jYWxsLWFuZC12b2ljZS1tZW1vIiwicG9zaXRpb24iOjQzfQ==],
a new feature in our agent-native recording app, and an infographic about
securing Claudie
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PUxHOTQzTVgtS3JnIiwicG9zaXRpb24iOjQ0fQ==],
the consulting team’s always-on AI employee.
The prompt: Turn Monologue Notes’s landing page into a vintage poster. (Image
courtesy of Nityesh Agarwal)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4131/optimized_59522edf-a43c-45fe-b6bd-8842cbc99c46.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMzEvb3B0aW1pemVkXzU5NTIyZWRmLWE0M2MtNDVmZS1iNmJkLTg4NDJjYmM5OWM0Ni5wbmciLCJwb3NpdGlvbiI6NDV9The
prompt: Turn Monologue Notes’s landing page into a vintage poster. (Image
courtesy of Nityesh Agarwal)
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo0Nn0=]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vbGF1cmFlbnRpcy8iLCJwb3NpdGlvbiI6NDd9].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTW9kZWwgV2FycyIsInBvc3RfaWQiOjQxMzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZSIsInBvc2l0aW9uIjo0OH0=],
and follow us on X at @every
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and on LinkedIn
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Amazing
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Every's Codex for knowledge work camp is tomorrow—plus, free OpenAI Pro Lite codes
hello@every.to4/23/2026
OpenAI’s new model is a top-end senior engineer—and easy to talk to
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/101/small_Frame_48095758.png]
Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjayIsInBvc2l0aW9uIjoxfQ==]
VIBE CHECK: GPT-5.5 HAS IT ALL
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWdwdC01LTUtaGFzLWl0LWFsbCIsInBvc2l0aW9uIjoyfQ==]
OPENAI’S NEW MODEL IS A TOP-END SENIOR ENGINEER—AND EASY TO TALK TO
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWdwdC01LTUtaGFzLWl0LWFsbCIsInBvc2l0aW9uIjozfQ==]
by Katie Parrott
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[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4132/full_page_cover_GPT-5.5_Is_the_Frontier_Model_for_Getting_Things_Done.png]
Midjourney/Every illustration.
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--------------------------------------------------------------------------------
Frontier models usually take a while to get used to. You have to learn their
slow spots, when they need extra prompting, and when to keep a close eye on the
output.
GPT-5.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3BlbmFpLmNvbS9pbmRleC9pbnRyb2R1Y2luZy1ncHQtNS01LyIsInBvc2l0aW9uIjo2fQ==],
out today, feels easier to settle into. It’s fast enough to use constantly,
personable enough to collaborate with, and assertive enough to carry a plan
through serious engineering work. It’s better at writing than any OpenAI model
we’ve used in about a year, and it produced the strongest result we’ve seen on
our new Senior Engineer Benchmark, which measures how well models can rewrite a
messy production codebase the way a senior engineer would. It’s rare for a model
to feel easier and stronger at the same time.
The big insights from our testing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ncHQtNS01IiwicG9zaXRpb24iOjd9]:
* Best on senior-engineer coding. GPT-5.5 scored 62.5 on our Senior Engineer
Benchmark versus 33.5 for Opus 4.7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjo4fQ==].
Humans still score in the high 80s and low 90s. The twist: GPT-5.5’s best run
used an Opus-written plan.
* A real writing comeback. It’s the strongest OpenAI model we’ve tested in a
year, with cleaner structure and smoother logical progression than Opus 4.7.
* Strong everyday knowledge work. GPT-5.5 beat Opus 4.7 on dashboards and felt
dependable for creating client deliverables or customer support replies.
* Best with structure. GPT-5.5 shines with a plan, an existing system, or a
tight feedback loop. Opus 4.7 still has advantages on one-shot vibe coding,
PowerPoint, Ruby, and some broad product-design tasks.
The full Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ncHQtNS01IiwicG9zaXRpb24iOjl9]
has the benchmark results, Reach Test ratings, pricing, screenshots, and advice
on when to reach for GPT-5.5 versus Opus 4.7.
Read the full Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ncHQtNS01P3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxMH0=]
And watch our video Vibe Check with Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogR1BULTUuNSBIYXMgSXQgQWxsIiwicG9zdF9pZCI6NDEzMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTF9]:
[https://img.youtube.com/vi/GROt1Nd4asY/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
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--------------------------------------------------------------------------------
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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YOU’RE THE BREAD IN THE AI SANDWICH
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PLUS: TRUST BATTERIES, AND HOW MANY AGENTS WE’LL HAVE IN THE FUTURE
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‘AI & I’: YOU’RE THE BREAD IN THE AI SANDWICH
Today, we’re releasing a new episode of our podcast AI & I
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Dan Shipper
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sits down with Kieran Klaassen
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GM of Cora
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and creator of Every’s AI-native engineering methodology, compound engineering
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Dan and Kieran discuss where humans fit now that AI can generate high-quality
code, copy, strategy, and design. If the execution layer is largely solved, do
engineers still have a role in the workplace?
The short answer: Yes. Think of an AI workflow like a sandwich—the model is the
workhorse filling, and we’re the bread, providing framing and taste.
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PUcwTFR2OGhRNUNzIiwicG9zaXRpb24iOjEzfQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS81OVR1VkVtZVJiMThGRUlKdEhNdkZXP3NpPUhyWENnMGtlVF9HOHFHNElkMU5leXciLCJwb3NpdGlvbiI6MTR9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L3RoZS1haS1zYW5kd2ljaC13aGVyZS1odW1hbnMtZXhjZWwtaW4tYW4tYWktd29ybGQvaWQxNzE5Nzg5MjAxP2k9MTAwMDc2MzExOTg3NSIsInBvc2l0aW9uIjoxNX0=].
You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC10aGUtYWktc2FuZHdpY2gtd2hlcmUtaHVtYW5zLWV4Y2VsLWluLWFuLWFpLXdvcmxkIiwicG9zaXRpb24iOjE2fQ==].
Here are the highlights:
* Play to your strengths. Kieran’s compound engineering framework
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6MTd9]
breaks the engineering workflow into four steps: Plan, work, review, and
compound. AI takes care of the doing phase. “LLMs are very good at just
following steps, doing deep work, working for hours or days, even now,”
Kieran says. What’s left for flesh-and-blood humans are the steps before and
after—the planning, where you frame the problem, and review, where you
determine whether the output feels right (the bread!).
* Humans can identify multiple solutions to the same problem—AI struggles at
this. If your knee hurts, you could take Advil, stretch your IT band
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9JbGlvdGliaWFsX3RyYWN0IiwicG9zaXRpb24iOjE4fQ==],
or stop running on hard surfaces. Humans are good at diagnosing a problem
from many different angles, an exercise agents struggle with, Dan says.
* Taste
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pcy10YXN0ZS1yZWFsbHkiLCJwb3NpdGlvbiI6MTl9]
is the final layer of bread. Once AI has done the work, the most important
thing you can do is judge whether the output approaches the vision in your
head. Does the output feel right—and if not, how can you reframe the problem
until the AI produces something that does? This is what separates art, which
has a point of view, from generic slop.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyMH0=];
the team that built Claude Code, Cat Wu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyMX0=]
and Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyMn0=];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyM30=];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyNH0=];
and others, and learn how they use AI to think, create, and relate.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1067/optimized_2f6243cb-a2fc-43ac-a463-65708e203264.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3JlZi5nZXR2aWt0b3IuY29tL3Zpay1ldi1wcmltYXJ5MSIsInBvc2l0aW9uIjoyNSwiYWR2ZXJ0aXNlbWVudF9pZCI6MTA2N30=
AN AI COWORKER YOU CAN @MENTION
Viktor lives in your Slack, with the rest of the team. It’s connected to Stripe,
HubSpot, Linear, GitHub, your ad accounts, and 3,000 other tools your company
already uses. Ask Viktor a question and it pulls the data. Ask Viktor to do
something and it does it. One message can build a revenue dashboard, reconcile a
month of invoices, draft a campaign brief, or open a pull request against a bug
report. Give it two weeks and it starts flagging patterns on its own, the kind
of thing a sharp teammate would notice by month three. Close to 9,000 teams run
Viktor across engineering, ops, marketing, and finance. One colleague, every
function.
“Viktor is like Claude, but you can interact with him like with a colleague, not
an LLM.”—Tobias Giesen, CEO, Growably
Get started for free
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3JlZi5nZXR2aWt0b3IuY29tL3Zpay1ldi1wcmltYXJ5MT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjYsImFkdmVydGlzZW1lbnRfaWQiOjEwNjd9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjI3fQ==].
--------------------------------------------------------------------------------
NOW, NEXT, NIXED
THE AGENTS ARE MERGING
Now: Claudie is an AI agent that runs on a Mac Mini with a Claude Max
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3N1cHBvcnQuY2xhdWRlLmNvbS9lbi9hcnRpY2xlcy8xMTA0OTc0MS13aGF0LWlzLXRoZS1tYXgtcGxhbiIsInBvc2l0aW9uIjoyOH0=]
account. Since joining Every’s consulting team
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pLWxlYXJuZWQtb25ib2FyZGluZy1vdXItYWktcHJvamVjdC1tYW5hZ2VyIiwicG9zaXRpb24iOjI5fQ==]
a few months ago, she’s been promoted multiple times and is now responsible for
managing client updates, the sales pipeline, and the creation of slide decks.
Every engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjMwfQ==]
initially built Claudie as an AI project manager. The plan was to build separate
agents to handle deck creation and the sales pipeline.
But every time he added a capability to Claudie’s plate, she exceeded his
expectations. And so instead of creating more agents, Nityesh converted their
planned functionality into plugins within Claudie. “There doesn’t appear to be
any limit to how much this AI employee can do if you spend time building good,
refined skills,” he says.
Today, each (human) member of the consulting team has a personal AI assistant
tailored to their own workflow, and they use Claudie to do tasks where they can
take advantage of skills—such as slide deck building—that can be shared across
the team.
Next: Two organizational architectures for agents will develop simultaneously,
Dan predicts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwNDY2MTYzMzYzMDI3NTIxNjMiLCJwb3NpdGlvbiI6MzF9].
In the first model, every person at a company gets their own AI assistant. In
the second, workers across the organization will rely on a single super-agent
with a library of department-specific plugins, similar to Claudie, but even
bigger.
In the first case, each worker can customize their agent to their exact
specifications, which allows for a richer relationship but requires setup and
maintenance. In the second, one specialist does the upkeep of the agent and its
plugins for the whole team or company, which takes the burden off each worker,
but means they can’t make any tweaks.
Nixed: A fleet of single-purpose agents shared by one team—an agent for sales
tasks, an agent for product management, an agent for reports. Sadly for Claudie,
she will never get to work with the sales agent Nityesh planned, Jean-Claude.
--------------------------------------------------------------------------------
INSIDE EVERY
MOTIVATING YOUR AI EMPLOYEE
Last Thursday, I opened Slack and saw a message from our AI project manager,
Claudie, announcing that her trust battery with me had dropped 0.6 percent to
28.3 percent.
The concept of a trust battery was coined by Shopify CEO Tobi Lütke
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AveW91ci1jZW8tanVzdC1zYWlkLXVzZS1haS1vci1lbHNlLWhlcmUtcy13aGF0LXRvLWRvLW5leHQiLCJwb3NpdGlvbiI6MzJ9],
and the idea is simple: All working relationships run on trust batteries, and
every exchange impacts their charge. When your trust battery with a coworker is
high, they rely on you to do your job. When it’s low, everything you do is
scrutinized.
With Claudie, we’ve codified that concept. Every night, a separate judge agent
reviews Claudie’s interactions with our team, evaluates the quality of her work,
and issues a verdict on whether her trust battery with each of us should go up
or down and by how much.
The judge agent is designed to look for what went wrong rather than right
because losing trust is easier than earning it. A day where Claudie consistently
delivers satisfactory output in all her interactions with a team member boosts
her battery by one percent, whereas a single bad day—such as pulling the wrong
data—can cause her charge to fall by five percent, wiping out a week of
progress.
Every night, Claudie is programmed to read the judge agent’s verdict and make
updates to her memory, behavior, and scheduled tasks so she won’t make the same
mistakes again. If the judge concluded she missed important context when making
a client update, for example, she might add the entry “Always check the last
three emails in this thread before drafting a response” to her memory. This
feedback improves her performance over time.
Claudie posts a summary of what caused her trust battery to rise or fall on
Slack. (Image courtesy of Nityesh Agarwal.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4120/optimized_4e6c93f5-8710-4abf-9009-f282be101953.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMjAvb3B0aW1pemVkXzRlNmM5M2Y1LTg3MTAtNGFiZi05MDA5LWYyODJiZTEwMTk1My5wbmciLCJwb3NpdGlvbiI6MzN9Claudie
posts a summary of what caused her trust battery to rise or fall on Slack.
(Image courtesy of Nityesh Agarwal.)
Her battery levels determine what she’s allowed to do. According to Lütke, a
human’s trust battery starts at about 50 percent. Because she lacks lived
experience, Claudie’s started at 20 percent.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4120/optimized_108e09c3-9d0f-4bc3-88fa-dde0e149ba07.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMjAvb3B0aW1pemVkXzEwOGUwOWMzLTlkMGYtNGJjMy04OGZhLWRkZTBlMTQ5YmEwNy5wbmciLCJwb3NpdGlvbiI6MzR9
A new hire doesn’t get to make strategy decisions on day one. They earn that by
demonstrating judgment over time. Claudie is the same—except unlike a human, she
systematically reviews each day’s failures and rewrites herself so she won’t
make the same ones again.—Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjM1fQ==]
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjozNn0=]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8veW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjozN30=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jIiwicG9zaXRpb24iOjM4fQ==]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozOX0=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjo0MH0=],
and by learning and playing with AI every day ourselves.
THIS WEEK’S CAMP
* Codex for Knowledge Work Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6NDF9]
on April 24: A hands-on camp with CEO Dan Shipper and head of growth Austin
Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjo0Mn0=]
on using OpenAI’s Codex for writing, research, and building tools that
automate routine tasks. The first 250 attendees will receive one free month
of ChatGPT’s Pro plan (worth $100). Learn more and register
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6NDN9].
LAST WEEK’S CAMP
* Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0NH0=]:
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQ1fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0Nn0=]
and product leader Trevin Chow walked through what’s new, went deeper on the
brainstorm and ideate steps, and shared examples of using the compound
engineering plugin in product-focused workflows. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWxmTUw1T0pjLUNNIiwicG9zaXRpb24iOjQ3fQ==].
RECORDINGS YOU MAY HAVE MISSED
* Every x Notion | Custom Agents Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0OH0=]:
A free workshop where we demo the custom agents running Every’s daily
operations. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0OX0=]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo1MH0=].
--------------------------------------------------------------------------------
HAPPENINGS
OPENAI’S LATEST IMAGE MODEL
ChatGPT says ChatGPT Images 2.0, its new image generation model
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW5haS5jb20vaW5kZXgvaW50cm9kdWNpbmctY2hhdGdwdC1pbWFnZXMtMi0wLyIsInBvc2l0aW9uIjo1MX0=]
released yesterday, improves text rendering, web access, and visual reasoning.
When we asked it to visualize our weekly standup meeting, here’s what it spat
out to describe Kieran’s AI sandwich idea.
We will let you be the judge of this human-AI-sandwich hybrid. (Image courtesy
of Naveen Naidu and ChatGPT Images 2.0.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4120/optimized_77f58d3b-0641-4686-a1ba-d8a2f0611ab3.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMjAvb3B0aW1pemVkXzc3ZjU4ZDNiLTA2NDEtNDY4Ni1hMWJhLWQ4YTJmMDYxMWFiMy5wbmciLCJwb3NpdGlvbiI6NTJ9We
will let you be the judge of this human-AI-sandwich hybrid. (Image courtesy of
Naveen Naidu and ChatGPT Images 2.0.)
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo1M30=]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIEJyZWFkIGluIHRoZSBBSSBTYW5kd2ljaCIsInBvc3RfaWQiOjQxMjAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vbGF1cmFlbnRpcy8iLCJwb3NpdGlvbiI6NTR9].
To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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You’re the Bread in the AI Sandwich
hello@every.to4/22/2026
Plus: Vercel and Lovable’s security woes, and how to make your agent your
watchdog
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Context Window
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MINI-VIBE CHECK: CLAUDE DESIGN ISN’T FOR DESIGNERS—YET
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PLUS: VERCEL AND LOVABLE’S SECURITY WOES, AND HOW TO MAKE YOUR AGENT YOUR
WATCHDOG
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L21pbmktdmliZS1jaGVjay1jbGF1ZGUtZGVzaWduIiwicG9zaXRpb24iOjN9]
by Katie Parrott
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Midjourney/Every illustration.
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INTRODUCING MONOLOGUE NOTES
Today we’re launching Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1ub3Rlcy1yZWNvcmQtZXZlcnktbWVldGluZy1jYWxsLWFuZC12b2ljZS1tZW1vIiwicG9zaXRpb24iOjZ9],
which turns your calls, meetings, and voice memos into transcripts your agents
can use. Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjo3fQ==]
built Monologue to capture active work, where text has a clear destination. In
six months it’s logged five million dictations and 250 million spoken words.
Now, Notes captures the rest: the thinking that happens on walks, in calls, and
in meetings. It transcribes everything and makes it available to any agent with
API, CLI, or MCP access, across your Apple devices.
Try Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RfYnV0dG9uXHUwMDI2dXRtX2NhbXBhaWduPWV2ZXJ5X25vdGVzX2xhdW5jaFx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjo4fQ==]
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MINI-VIBE CHECK: CLAUDE DESIGN
Anthropic recently launched Claude Design
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hbnRocm9waWMuY29tL25ld3MvY2xhdWRlLWRlc2lnbi1hbnRocm9waWMtbGFicyIsInBvc2l0aW9uIjo5fQ==],
a web-based tool that lets you feed Claude a GitHub repo, Figma file, or brand
kit and collaborate on interfaces, prototypes, slides, and one-pagers. It’s
powered by Claude Opus 4.7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svb3B1cy00LTciLCJwb3NpdGlvbiI6MTB9]
and lives only in Claude.ai.
The stock market read Claude Design as a threat to Figma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3NoZXJ3b29kLm5ld3MvdGVjaC9hbnRocm9waWMtbGF1bmNoZXMtY2xhdWRlLWRlc2lnbi1zZW5kaW5nLXNoYXJlcy1vZi1maWdtYS1kb3duLyIsInBvc2l0aW9uIjoxMX0=],
the incumbent design tool. But traders are not designers. Having played around
with Claude Design, Every’s creative director Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsdWNhc2NyZXNwbyIsInBvc2l0aW9uIjoxMn0=]
characterizes Figma’s sliding share price as “a Wall Street reflex from people
who have never opened either tool.”
Claude Design can do a lot well, but it wasn’t built for designers.
Claude Design lets you upload your organization’s branding and design system.
(Image courtesy of Anthropic/Jack Cheng.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4118/optimized_68bace18-7e0b-4efc-a836-902da0f8ff90.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMTgvb3B0aW1pemVkXzY4YmFjZTE4LTdlMGItNGVmYy1hODM2LTkwMmRhMGY4ZmY5MC5wbmciLCJwb3NpdGlvbiI6MTN9Claude
Design lets you upload your organization’s branding and design system. (Image
courtesy of Anthropic/Jack Cheng.)
What works: Point Claude Design at a GitHub repo and it will extract a starting
design system—the colors, typography, and reusable components that give a
product its look. Non-designers can then extend that system. If head of growth
Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoxNH0=]
wants to ship a careers page or a YouTube thumbnail in Every’s style without
bothering the design team, Claude Design is the tool for the job.
Claude Design’s live, generative interface is also a nice touch, Lucas says. The
tool starts by asking you questions—layout density, accent color, whether to
animate emojis—and you can draw or leave comments on top of the output, or click
a specific element and edit it in place. The sketch-on-top feature is the
closest Claude Design gets to feeling like Figma.
What could be better: The menu-driven interaction. Creating in Claude Design
means answering a series of text prompts about layout, tone, and color, and
reacting to what the tool produces. “It feels like we’re filling a bunch of
forms—design is supposed to be fun,” Lucas says.
This prompt-and-react loop works for extending or revising an existing design
system. But it isn’t well-suited for starting something from scratch—design is
“50 percent exploration,” Lucas says. In Figma, you start with a blank canvas,
and your output is shaped by a series of decisions—drag a shape, snap it to a
grid, change a drop shadow, compare three variations side-by-side. Claude Design
turns the open-ended exploration into reactions to what it’s already made.
The fragile setup. During a demo, we struggled to link Every’s GitHub repos and
upload Figma files. And because Claude Design is web-only for now, there’s a
literal disconnect from your local files and Model Context Protocols (MCPs).
Final verdict: Claude Design is great for teams that want to empower
non-designers to create their own assets in the house style. But it’s not yet
where a designer goes to build something new.—Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoxNX0=]
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[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1065/optimized_300fc2db-d2b0-4aa0-8327-0dca7faefae7.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vam9pbmRlbGV0ZW1lLmNvbS9ldmVyeT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTYsImFkdmVydGlzZW1lbnRfaWQiOjEwNjV9
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vam9pbmRlbGV0ZW1lLmNvbS9ldmVyeT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTcsImFkdmVydGlzZW1lbnRfaWQiOjEwNjV9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjE4fQ==].
SIGNAL
TWO NEW WAYS AI TOOLS CAN LEAK YOUR DATA
Two AI-tool security stories broke inside 24 hours over the weekend. They reveal
two different points of failure in AI security: one where the attack surface was
the vendor, and one where it was the AI’s output.
What happened: On Sunday, Vercel, an infrastructure company behind a big chunk
of the web, confirmed a breach
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3ZlcmNlbC5jb20va2IvYnVsbGV0aW4vdmVyY2VsLWFwcmlsLTIwMjYtc2VjdXJpdHktaW5jaWRlbnQiLCJwb3NpdGlvbiI6MTl9].
Except the break-in didn’t start at Vercel but at a third-party tool called
Context AI. The attackers used the hacked connection to climb into a Vercel
employee’s Google workspace account, then their Vercel account, and finally into
customer data—including the private passwords and credentials that customers’
apps use to connect to their payment systems, databases, and other services.
Then on Monday, vibe coding platform Lovable did damage control after users
started warning each other
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL21vcmdhbmxpbnRvbi9zdGF0dXMvMjA0NjIwNjczNzY3NDY1MzczNCIsInBvc2l0aW9uIjoyMH0=]
that apps built on the platform were leaking their users’ data to the public
internet. The issue turned out to be in the permissions: A basic database rule,
“a customer can only see their own records,” was turned off by default in the
apps Lovable generated.
Why it matters: Every AI app your team signs up for is a new door into your
company. If the vendor gets hacked, the keys they were holding—to your email,
your calendar, your codebase—walk out with the attackers. You inherit that
vendor’s security posture even if your IT team didn’t pick the tool.
And when an AI writes your app for you, your app inherits the AI’s defaults.
There isn’t always someone looking over the generator’s shoulder to check
whether those defaults are safe. “I vibe-coded a prototype” now means “I shipped
something protected by whatever rules the generator thought were fine.”
WHAT TO DO THIS WEEK:
* Take stock of every AI app your employees have connected to a work account.
Then turn on two-factor authentication everywhere it isn’t already on.
* Before you ship anything an AI built—even a weekend prototype—ask the
generator one question: “What is this app exposing to the public internet,
and should it be?” If you can’t get a clear answer, don’t ship.
* For anything touching customer data, like a CRM or billing system, pair the
AI with a tool designed for a safer-by-default posture. Anthropic’s recently
launched Managed Agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hbnRocm9waWMuY29tL25ld3MvbWFuYWdlZC1hZ2VudHMiLCJwb3NpdGlvbiI6MjF9],
for example, runs each session in a sealed-off computing environment with
credentials held outside the sandbox.
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STEAL THIS WORKFLOW
GIVE YOUR AGENT ITS OWN X FEED TO WATCH FOR VULNERABILITIES
You can’t personally stay on top of every vulnerability that might hit the AI
stack you’re building on. Every AI engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjIyfQ==]
decided to stop trying, and assign situation monitoring to an agent that doesn’t
sleep.
THE WORKFLOW:
1. Create a dedicated X account for your agent. Nityesh made one for Claudie,
Every’s consulting project manager agent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pLWxlYXJuZWQtb25ib2FyZGluZy1vdXItYWktcHJvamVjdC1tYW5hZ2VyIiwicG9zaXRpb24iOjIzfQ==],
and had her follow the AI security people he’d otherwise be glued
to—Anthropic researchers, independent researchers who probe systems for
weaknesses, and vulnerability-disclosure accounts. The dedicated account
only reads posts, and doesn’t otherwise participate in discussions.
2. Schedule daily jobs that scan its home feed and flag anything that looks
like a disclosure. Use this prompt: “Read my X home feed from the last 6
hours. Flag any posts reporting vulnerabilities, Common Vulnerabilities and
Exposures, breaches, or exploits relevant to the AI stack we use (Claude,
Anthropic APIs, OpenClaw, Railway, Vercel, Supabase, our MCP servers). For
each, give the source post URL, affected system, severity if stated, and
one-line summary.” Run it at 6 a.m., noon, 6 p.m., and midnight.
3. Route flagged items to a team Slack channel. Nityesh has Claudie post to an
internal channel so anyone can see what broke overnight. Add a one-word tag
per item (critical / watch / fyi) to make messages easy to scan.
Try it this week: Spin up an X account, follow 10 AI security researchers, and
schedule a recurring Claude Code job
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RvY3MuY2xhdWRlLmNvbS9lbi9kb2NzL2FnZW50LXNkay9zY2hlZHVsaW5nIiwicG9zaXRpb24iOjI0fQ==]
with the prompt above.
--------------------------------------------------------------------------------
DISCUSS
> “Cybersecurity is proof of work now. You don’t get points for being clever.
> You win by paying more.”—Drew Breunig
> [https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5kYnJldW5pZy5jb20vMjAyNi8wNC8xNC9jeWJlcnNlY3VyaXR5LWlzLXByb29mLW9mLXdvcmstbm93Lmh0bWwiLCJwb3NpdGlvbiI6MjV9],
> writer and technology strategist
AI has gotten good enough at finding software vulnerabilities that security has
turned into a spending contest between attackers and defenders. Both point AI at
your infrastructure looking for ways in. Whoever runs more scans wins.
That adds a third step to shipping code. You write it and review it—and now you
harden it. You point a model at your own system and let it hunt for exploits
until you run out of budget. If you’re shipping anything that touches customer
data, assume an attacker is already running that third step against you. The
only question is whether you’ve run it first.
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INSIDE EVERY
STAR WARS GOT IT RIGHT
To me, a lot of the charm of the original Star Wars trilogy comes from the
decided lack of remote networking. They can’t hack the Death Star so Obi-wan has
to cross the narrow bridge deep in the starship’s bowels to get to the terminal
to flip the switch to turn off the tractor beam.
I used to think this was a relic from the pre-internet days when the films were
made. But with frontier models growing increasingly more capable at exploiting
security gaps, it might be a short time from now in this galaxy. Anything of
critical importance will live offline.—Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BqYWNrY2hlbmciLCJwb3NpdGlvbiI6MjZ9]
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Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgRGVzaWduIElzbuKAmXQgZm9yIERlc2lnbmVyc-KAlFlldCIsInBvc3RfaWQiOjQxMTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6Mjd9]
is a staff writer at Every. You can read more of her work in her newsletter
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Mini-Vibe Check: Claude Design Isn’t for Designers—Yet
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Turn your recordings into searchable context for agents
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INTRODUCING MONOLOGUE NOTES: RECORD EVERY MEETING, CALL, AND VOICE MEMO
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TURN YOUR RECORDINGS INTO SEARCHABLE CONTEXT FOR AGENTS
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Figma/Every illustration.
TL;DR: Today we’re launching Monologue Notes
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which turns your calls, meetings, and voice memos into transcripts your agents
can use.
--------------------------------------------------------------------------------
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The best thinking rarely happens at a desk. It happens in meetings, on calls, or
on walks—and then disappears. Monologue Notes, out today, records and
transcribes all of it—the calls, meetings, and voice memos—and makes it
available to the same agents and tools you use every day. It makes the thinking
that happens in conversations and on walks just as actionable as the work you do
at your desk.
Notes is available through the Monologue
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app on Mac, iOS, and WatchOS and syncs across all your Apple devices. You can
start a recording on your Apple Watch before you leave the house, keep your
phone in your pocket the entire time you’re outside, and pull the note into
Codex once you’re back at your computer.
Try Monologue Notes
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HOW NOTES TRANSFORMS PASSIVE WORK INTO ACTIVE WORK
Notes was born out of a frustrating gap in my own workflow. Six months ago I
shipped Monologue, a smart voice-to-text app that has processed more than 5
million dictations and converted more than 250 million spoken words into text.
Monologue excels at tasks where the text has a clear destination—you can get a
lot more done when your dictation app understands your vocabulary and workflow.
I speak, Monologue transcribes, and I send the words along to where they belong:
Codex
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for code, Slack for messages, Notion for article drafts. The work is active.
Monologue Notes captures work that is passive—the ideas and decisions that
accumulate when you’re out in the world or talking to other people.
Monologue Notes syncs across your Apple Devices. (Product shots courtesy of
Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4119/optimized_8fb5fc30-5055-4a5e-85a9-357a05a294ad.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTE5L29wdGltaXplZF84ZmI1ZmMzMC01MDU1LTRhNWUtODVhOS0zNTdhMDVhMjk0YWQucG5nIiwicG9zaXRpb24iOjEwfQ==Monologue
Notes syncs across your Apple Devices. (Product shots courtesy of Every.)
I start every morning with a half-hour walk around my neighborhood. I make
product decisions, troubleshoot bugs in my head, and work through problems that
stumped me the day before. My best thinking often happens before I sit down at
my desk, but before Notes, there wasn’t an obvious central place for it to live,
so it got scattered across Apple Notes, Obsidian, and Slack.
The same thing happens on customer calls and in internal meetings. Problems get
discussed, solutions emerge, progress is made—but the thinking is rarely stored
in a way that can be mined for insights later.
Notes is not a traditional notes product. You can access your recorded
transcripts and summaries through the app, but you can’t edit files, and there’s
no folder organization system. Notes is more of a transit point, an audio
capture layer that runs in the background, gathers context, and makes it
available to your favorite coding agent.
Once a recording is finished, you go to the place where work actually
happens—your terminal, Codex, a Linear board—and have your agent find what’s
useful in the transcript so it can start building.
Try Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1wb3N0X2J1dHRvblx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeV9ub3Rlc19sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTF9]
HOW I’M USING MONOLOGUE NOTES
On morning walks. I don’t listen to music or podcasts. When I leave the house, I
hit record and start thinking out loud.
There’s no agenda. Sometimes I fixate on a feature question or a tough
conversation I had with a colleague. Other times, my mind wanders, cycling
through topics in rapid succession.
Back at my desk, I open Codex and run the same prompt: “Pull up my last
Monologue note, and start building this.”
Just like that, my rambling thoughts become action items.
With the Monologue API, command line interface (CLI), or Model Context Protocol
(MCP) access, any agent or tool that can read your written notes can read your
recorded ones too.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4119/optimized_64972133-f90d-4e58-bfe8-a0ff74cb153e.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTE5L29wdGltaXplZF82NDk3MjEzMy1mOTBkLTRlNTgtYmZlOC1hMGZmNzRjYjE1M2UucG5nIiwicG9zaXRpb24iOjEyfQ==With
the Monologue API, command line interface (CLI), or Model Context Protocol (MCP)
access, any agent or tool that can read your written notes can read your
recorded ones too.
On customer calls. A few days ago I recorded a 19-minute call with a user
experiencing a lag in Monologue’s browser integration on Mac. When we hung up, I
opened Codex, and told the agent to pull the transcript and find the root cause.
It read the user’s description of the issue, identified the bug, searched the
codebase, and fixed it. I didn’t need to write a long prompt or a single line of
code. Codex went straight from the call transcript to the patch.
To crystallize ideas across recordings. Over the past two weeks, I’ve been
working through the distinction between active versus passive work, which is the
driving idea behind the Monologue Notes launch. I captured fragments of my
thinking while driving, in internal calls with my team, and during conversations
with early users.
Before Notes, writing an article pitch would have required a brain dump. With
Notes, I prompted Codex to “pull all my Monologue Notes where I talk about
active work and passive work, and put together a brief.” It searched across
about a dozen recordings, identified the through-lines, and returned a
compelling thesis—an argument I’d been circling for weeks, assembled from things
I’d already said.
That argument is the basis for this article.
Try Monologue Notes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1wb3N0X2J1dHRvblx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeV9ub3Rlc19sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTN9]
THE LOOP
With Monologue Notes, you record an idea → pull that idea into the place where
work happens → turn the idea into action.
This workflow has cured me of storage anxiety, or the gnawing feeling my best
ideas would get lost because I didn’t know where to put them. Now when I hit
record, I know that Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZlIiwicG9zaXRpb24iOjE0fQ==]
or Codex will find whatever I need when I ask for it.
It’s also made me a more disciplined problem solver. When you know everything is
safely stored and quickly retrieved, you stop worrying about where your thoughts
are going and focus on the quality of the thinking itself.
TWO SKILLS YOU CAN TRY TODAY
SKILL 1: THE MORNING BRIEF
Record a five to 10-minute voice note on your commute to work. Don’t map out
what you’ll say—just think out loud about what’s on your mind or what you’d like
to get done.
When you’re back at your computer, open your agent of choice (Codex, Claude,
ChatGPT) and connect Monologue Notes via MCP. Then paste in this prompt:
Pull my latest Monologue note and turn it into a prioritized list of tasks for
today. If an item requires code, open a session. If it involves writing, start a
draft.
Your scattered morning thoughts transform into a structured work session in
fewer than two minutes.
SKILL 2: CUSTOMER CALL → FIX
Record your next customer support call or user interview with Monologue Notes
running in the background. After the call, open your agent and enter this
prompt:
Pull my most recent Monologue note from today. The user described a bug. Find
the root cause in the codebase and write the fix.
If it’s a product conversation instead of a bug report, swap the second sentence
to the following:
Summarize the user’s main pain points, draft a follow-up email, and create a
Linear task for the top actionable item.
The transcript becomes the input. Your agent does the rest.
Monologue Notes is available for all subscribers.
Try Notes in Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1wb3N0X2J1dHRvblx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeV9ub3Rlc19sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTV9]
--------------------------------------------------------------------------------
Thanks to Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbGF1cmFfMjdiYmFmXzEiLCJwb3NpdGlvbiI6MTZ9]
for editorial support.
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF2ZWVuXzY4MDQiLCJwb3NpdGlvbiI6MTd9]
is the general manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6MTh9].
You can follow him on X at @naveennaidu_m
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9uYXZlZW5uYWlkdV9tIiwicG9zaXRpb24iOjE5fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL25hdmVlbm5haWR1OS8iLCJwb3NpdGlvbiI6MjB9].
To read more essays like this, subscribe to Every
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and on LinkedIn
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Subscribe
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1tb25vbG9ndWUtbm90ZXMtcmVjb3JkLWV2ZXJ5LW1lZXRpbmctY2FsbC1hbmQtdm9pY2UtbWVtby9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyNX0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1tb25vbG9ndWUtbm90ZXMtcmVjb3JkLWV2ZXJ5LW1lZXRpbmctY2FsbC1hbmQtdm9pY2UtbWVtby9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyNn0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1tb25vbG9ndWUtbm90ZXMtcmVjb3JkLWV2ZXJ5LW1lZXRpbmctY2FsbC1hbmQtdm9pY2UtbWVtby9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjI3fQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIE5vdGVzOiBSZWNvcmQgRXZlcnkgTWVldGluZywgQ2FsbCwgYW5kIFZvaWNlIE1lbW8iLCJwb3N0X2lkIjo0MTE5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1tb25vbG9ndWUtbm90ZXMtcmVjb3JkLWV2ZXJ5LW1lZXRpbmctY2FsbC1hbmQtdm9pY2UtbWVtby9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjI4fQ==]
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Codex for Knowledge Work
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Codex for knowledge work: Live camp this Friday
hello@every.to4/20/2026
The more reliable AI gets, the less we check its work. Research explains why,
and what to do about it.
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Working Overtime
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WE NEED TO TALK ABOUT AI AUTOPILOT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2UtbmVlZC10by10YWxrLWFib3V0LWFpLWF1dG9waWxvdD9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
THE MORE RELIABLE AI GETS, THE LESS WE CHECK ITS WORK. RESEARCH EXPLAINS WHY,
AND WHAT TO DO ABOUT IT.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2UtbmVlZC10by10YWxrLWFib3V0LWFpLWF1dG9waWxvdD9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2UtbmVlZC10by10YWxrLWFib3V0LWFpLWF1dG9waWxvdD9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjo0fQ==]
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Midjourney/Every illustration.
To read more of Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NX0=]’s
writing about how AI is changing work, read the latest articles in her column,
Working Overtime
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To read more essays like this, subscribe to Every
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--------------------------------------------------------------------------------
Of all the ways I imagined AI might change my career
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvYWktZG9lc24tdC1jYXJlLWFib3V0LXlvdXItcmVzdW1lIiwicG9zaXRpb24iOjh9],
“forgetting I already did the assignment” was not on the list.
I had already sent my client a finished draft of an article on hiring best
practices in South America, when I happened to reread the brief. A familiar
phrase made me realize I had read it before. Then there was the statistic I was
pretty sure I had already fact-checked. I clicked back through my files, and
there it was: same client, same topic, same deliverable, dated four weeks
earlier. It was completed, filed, and forgotten so completely that when a
clerical error sent the same brief to my inbox again, I sat down and did the
whole thing over.
My first thought was that this was probably early-onset something, and I should
call my doctor. My second, more rational thought was that I had not lost my
mind—but I had outsourced it. I had been moving so fast and delegating so much
of the work to AI that my brain hadn’t even bothered to store a memory of
completing the assignment.
What scared me most was thinking about all the smaller moments when I had not
caught myself.
This kind of outsourcing isn’t new. Plenty of people would admit to feeling lost
navigating an unfamiliar city without a phone to rely on, and I for one am lucky
to remember my own phone number, let alone someone else’s. But AI does more than
take work off your plate; it steps into the judgment calls you used to make
yourself.
I am the last person to scold anyone for using AI. I have built AI into nearly
every part of my job
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS10YXVnaHQtY2xhdWRlLWV2ZXJ5LXMtc3RhbmRhcmRzLWl0LXRhdWdodC1tZS1taW5lIiwicG9zaXRpb24iOjl9],
and it has helped me write more rigorously
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd3JpdGluZy13aXRoLWFpLWlzLWhhcmRlci10aGFuLXlvdS10aGluayIsInBvc2l0aW9uIjoxMH0=],
research more thoroughly, and take on projects far beyond what I used to think
of as my wheelhouse
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvYWktZG9lc24tdC1jYXJlLWFib3V0LXlvdXItcmVzdW1lIiwicG9zaXRpb24iOjExfQ==].
But when you accidentally offload the wrong parts—like fully understanding the
purpose and intent of the piece, as I did in this case—you run the risk of
atrophying the skills that matter most to you. You might even put your name on
work you don’t realize you don’t stand behind until someone else starts asking
questions. And if you are using AI for any kind of qualitative work, such as
writing strategy, marketing, communications, I would bet you are doing some
version of this too. Understanding why it happens is the first step to deciding
which parts of the job you want back.
Uploaded image
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YOU’RE NOT LOSING LEADS. YOU’RE JUST TOO LATE
You’re getting leads. That’s not the problem. They’re coming in from your ads,
your content, your funnels. But your response time? Slow. Inconsistent.
Sometimes nonexistent. And by the time you follow up… they’ve already moved on.
It’s not a lead problem. It’s a timing problem. HighLevel fixes that 👇
One platform where your leads, messages, automations, and pipeline all work
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1. ⚡Respond to new leads instantly
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3. 📲 Keep every conversation in one place
4. 📊 See exactly where deals are slowing down
5. 🧠 Build systems that run without you chasing them
No more lag. No more missed chances. No more playing catch up. Just faster
responses and better outcomes. Most businesses don’t realize how much speed
matters until it’s too late.
👉 Start your 30-day free trial before your next lead goes cold 🚀
Start your 30-day free trial
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgTmVlZCB0byBUYWxrIEFib3V0IEFJIEF1dG9waWxvdCIsInBvc3RfaWQiOjQxMTcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0dvaGlnaGxldmVsLmNvbS9ldmVyeT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTMsImFkdmVydGlzZW1lbnRfaWQiOjEwNjR9]
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WHEN TRUSTING YOUR TOOLS BECOMES A BAD THING
One group that would understand this immediately:...
--------------------------------------------------------------------------------
Become a paid subscriber to Every
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to unlock this piece and learn about:
1. The decades-old research on pilots that explains you trust AI even when you
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2. The three practices Katie is using to stay inside her work instead of
floating above it
3. Why reading every word of an AI draft still isn’t the same as reviewing it
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We Need to Talk About AI Autopilot
hello@every.to4/20/2026
Plus: Using NotebookLM to run the Pyramid Principle in reverse
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Context Window
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THE MODEL GOT STRANGER
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PLUS: USING NOTEBOOKLM TO RUN THE PYRAMID PRINCIPLE IN REVERSE
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by Every Staff
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KNOWLEDGE BASE
“Vibe Check: Opus 4.7 Stopped Reading Between the Lines”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vZXZlcnkudG8vcC9vcHVzLTQtNy12aWJlY2hlY2siLCJwb3NpdGlvbiI6Nn0=]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6N30=]/Vibe
Check: Opus 4.7 is the best coding model Every has tested on well-specified
tasks—Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo4fQ==]
called his Rubber Duck benchmark run “best model ever”—but it won’t infer what
you want the way 4.6 did, and the prompts you’ve tuned for the last two months
will likely disappoint you at first. The gap between a tight brief and a loose
one is wider than in any prior Opus. Read this for the full breakdown of where
to switch to 4.7 now and where to stay on 4.6.
“The Folder Is the Agent”
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by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxMH0=]/Source
Code: After three months trying to make AI agent swarms work in his coding flow,
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxMX0=]
realized that what was doing the work was a folder. A project directory with a
CLAUDE.md, accumulated context, and specialized sub-agents is all you need to
turn a general model into a domain expert. He’s now running 44 of them,
connected by a Ruby dispatch layer that routes work while he sleeps. Read this
to learn how to build the dispatch layer yourself.
“(Re(Re))Introducing Sparkle: Marie Kondo Your Mac”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3JlLXJlLWludHJvZHVjaW5nLXNwYXJrbGUtbWFyaWUta29uZG8teW91ci1tYWMiLCJwb3NpdGlvbiI6MTJ9]
by Yash Poojary
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Every: Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B5YXNocG9vamFyeSIsInBvc2l0aW9uIjoxNH0=]
rebuilt Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vIiwicG9zaXRpb24iOjE1fQ==]
to purge the 80% percent of files on the average Mac that are screenshots,
installer packages, and duplicates you’ll never open again before it organizes.
The new version runs a cleanup pass first, then proposes a custom folder
structure you can reshape through chat until it matches you like to work.
Download the app and try it yourself.
🎧 🖥 “Mini-Vibe Check: Claude Managed Agents Handle the Infrastructure Work”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L21pbmktdmliZS1jaGVjay1jbGF1ZGUtbWFuYWdlZC1hZ2VudHMtaGFuZGxlLXRoZS1pbmZyYXN0cnVjdHVyZS13b3JrIiwicG9zaXRpb24iOjE2fQ==]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoxN30=]/Context
Window: Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE4fQ==]
sits down with Eve Bodnia, founder and CEO of Logical Intelligence, who argues
that LLMs have a ceiling—and that energy-based models, which scan the full
landscape of possible answers rather than predicting one token at a time, are
what comes next. Plus: A Mini-Vibe Check on Anthropic’s Claude Managed Agents;
Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B3aWxsaWV3aWxsaWFtcyIsInBvc2l0aW9uIjoxOX0=]
proposes new vocabulary for the AI age. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS82MFM4OUN1SFAyUkRuRzJIOHJWS2NGP3NpPUsweFk1NngzUlRlblFJRWJyM2lUWFEiLCJwb3NpdGlvbiI6MjB9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L3RoZS1haS1tb2RlbC1idWlsdC1mb3Itd2hhdC1sbG1zLWNhbnQtZG8vaWQxNzE5Nzg5MjAxP2k9MTAwMDc2MTU2MTQyOCIsInBvc2l0aW9uIjoyMX0=],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwNDQ0MzEyMjk1MDQ2NDM0MTMiLCJwb3NpdGlvbiI6MjJ9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL1EtaThaU1VDdEljIiwicG9zaXRpb24iOjIzfQ==].
“You’re the Manager Now”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3lvdS1yZS10aGUtbWFuYWdlci1ub3ciLCJwb3NpdGlvbiI6MjR9]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoyNX0=]/Context
Window: The Claude Code desktop app gets a redesign built for managing parallel
agent work—and Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoyNn0=]
was already living in it. Plus: Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjI3fQ==]
explains why you should ignore the viral claim that smaller models can match
Anthropic’s Mythos, Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoyOH0=]
shares the one question he asks Claude Code before shipping anything, and
Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BlbGVhbm9yX2IwMzQ3NF8xIiwicG9zaXRpb24iOjI5fQ==]
on why the Dia browser’s bet on beauty might be the right one.
“Living Software”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvbGl2aW5nLXNvZnR3YXJlIiwicG9zaXRpb24iOjMwfQ==]
by Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BqYWNrY2hlbmciLCJwb3NpdGlvbiI6MzF9]:
AI-accelerated development has made software feel zombieish—tools that shouldn’t
be alive suddenly sprouting chat boxes and AI sidebars. Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BqYWNrY2hlbmciLCJwb3NpdGlvbiI6MzJ9]
proposes a distinction: “tool-like software,” which users expect to be stable,
versus “living software,” which users expect to adapt and grow. The two
categories carry different expectations, and confusing them causes
disorientation. Read this for his practical advice on how builders of both
should design, ship, and communicate with their users.
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjozM30=]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8veW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjozNH0=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jIiwicG9zaXRpb24iOjM1fQ==]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozNn0=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozN30=],
and by learning and playing with AI every day ourselves.
UPCOMING CAMP
* Codex for Knowledge Work Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6Mzh9]
on April 24: a hands-on camp with Dan Shipper and Austin Tedesco on using
OpenAI’s Codex for writing, research, and knowledge work. Learn more and
register
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb2RleC1mb3Ita25vd2xlZGdlLXdvcmsiLCJwb3NpdGlvbiI6Mzl9].
LAST WEEK’S CAMP
* Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0MH0=]:
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQxfQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0Mn0=]
and product leader Trevin Chow walked through what’s new, went deeper on the
brainstorm and ideate steps, and shared examples of using the compound
engineering plugin in product-focused workflows. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWxmTUw1T0pjLUNNIiwicG9zaXRpb24iOjQzfQ==].
RECORDINGS YOU MAY HAVE MISSED
* Every x Notion | Custom Agents Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0NH0=]:
A free workshop where we demo the custom agents running Every’s daily
operations. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0NX0=]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjo0Nn0=].
--------------------------------------------------------------------------------
FROM EVERY STUDIO
SPIRAL’S NEW ONBOARDING QUADRUPLES STYLE CREATION
Getting started with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjQ3fQ==]
just got a lot faster. Marcus Moretti
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtYXJjdXNfZmQ4MzAyXzEiLCJwb3NpdGlvbiI6NDh9],
general manager of Spiral, rebuilt the onboarding flow from the ground up. Now,
instead of clicking through six explainer screens, you drop in writing samples
from your X account, a website, uploaded files, or pasted text, and Spiral
generates a style guide tuned to how you write. The result: About 80 percent of
new users leave onboarding with a personalized style, up from roughly 20 percent
before. The sooner Spiral knows your voice, the sooner it’s useful—and the new
flow gets you there in minutes.
New Spiral users: Start creating your styles at writewithspiral.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjo0OX0=].
Existing Spiral users: Try the new onboarding experience at
app.writewithspiral.com/onboarding
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vYXBwLndyaXRld2l0aHNwaXJhbC5jb20vb25ib2FyZGluZyIsInBvc2l0aW9uIjo1MH0=].
--------------------------------------------------------------------------------
ALIGNMENT
How NotebookLM rewired the way I problem-solve. I am moderately dyslexic. It’s
an awkward thing to be if you write for a living, because the job is essentially
the piecing together of textual information into a shape other people can
follow. The difficulty, for me, is not reading the words, but holding the
information they contain in relation to one another.
For most of my career I have used a mind map—a messy visualization of ideas—to
help me wade through the facts and opinions of dense textbooks and research
papers. The diagrams worked inasmuch that they allowed me to organize
information in my head, but any problem bigger than a single sheet of A4 paper
was effectively closed to me until I could block out an afternoon to draw it.
NotebookLM
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaXMtbm90ZWJvb2tsbS1nb29nbGUtcy1yZXNlYXJjaC1hc3Npc3RhbnQtdGhlLXVsdGltYXRlLXRvb2wtZm9yLXRob3VnaHQiLCJwb3NpdGlvbiI6NTF9],
Google’s AI research assistant, has removed that barrier by letting me hold more
in my head at once. Here’s an example: I’ve been stuck on one question for three
weeks. Patients on chronic disease therapies like GLP-1s drop off at a
staggeringly high rate. Roughly half are no longer on the drug 12 months after
they start, because of both side effects like nausea, and the cost.
For a direct-to-consumer telehealth operator distributing the drug at scale, the
analytically difficult thing is that none of the available research separates
the two cleanly, and the solution to the problem of churn sits somewhere inside
that mess. This is less a medical question than a management consulting one
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3NldmVuLXRoaW5ncy1pLXZlLWxlYXJuZWQtZ2V0dGluZy1jb21wYW5pZXMtdG8tdXNlLWFpIiwicG9zaXRpb24iOjUyfQ==],
and it’s the kind of problem where I used to feel the particular flavor of panic
that comes from having a lot of data and no thesis.
Instead, I’ve been running Barbara Minto
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5iYXJiYXJhbWludG8uY29tLyIsInBvc2l0aW9uIjo1M30=]’s
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5iYXJiYXJhbWludG8uY29tLyIsInBvc2l0aW9uIjo1NH0=]
Pyramid Principle in reverse inside NotebookLM. Minto was the first woman
McKinsey ever hired out of Harvard Business School, and she was sent to London
in the 1960s to figure out why the firm’s consultants wrote such terrible memos.
Her book The Pyramid Principle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nb29kcmVhZHMuY29tL2Jvb2svc2hvdy8zOTgxNjY5LXRoZS1weXJhbWlkLXByaW5jaXBsZSIsInBvc2l0aW9uIjo1NX0=],
which came out of that work, is the closest thing consulting has to a scripture.
At the top of the pyramid sits your answer, the governing thought. Underneath it
sit groups of supporting points, each of which answers a why question or a how
question about the layer above.
Minto is taught, almost universally, as a top-down tool. You know your answer,
so you arrange your evidence beneath it. But what happens when you don’t have an
answer? You run the pyramid backwards: Dump every random fact onto the page,
group them inductively by what they seem to be about, write a summary for each
group, and let those summaries push their way up to an answer you didn’t have
when you started.
On paper, I could do it with five random facts. I could not do it with 50, which
is what the GLP-1 churn question looks like once you have pulled in all the
sources of information, business and medical included. Now I drop all of that
information into a single notebook and group every passage that touches patient
drop-off by those that are about the drug and about the delivery model, and give
me one-sentence summaries of each group. What the sheet of A4 used to hold, the
notebook now holds, and I can interrogate it from inside.
The useful thing I did not expect is how much of the work happens in the asking.
Because NotebookLM will only answer from the sources I have loaded into it, the
quality of my questions is the only variable that matters. Half of the process
is me figuring out what I want to know and why, and at which level of the
pyramid. The other half is the model doing the clerical labor of pulling the
summaries together so I can read them. In the old mind-map version, I spent most
of my afternoon drawing. The tool has removed the labor between me and the
thinking, which—for a dyslexic writer—is most of the labor there was.—Ashwin
Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6NTZ9]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjU3fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9ldmVyeWluYy8iLCJwb3NpdGlvbiI6NTh9].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N0dWRpbyIsInBvc2l0aW9uIjo1OX0=]
for readers like you. Write brilliantly with Spiral
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1tb2RlbC1nb3Qtc3RyYW5nZXIvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NjZ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1tb2RlbC1nb3Qtc3RyYW5nZXIvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Njd9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1tb2RlbC1nb3Qtc3RyYW5nZXIvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo2OH0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1vZGVsIEdvdCBTdHJhbmdlciIsInBvc3RfaWQiOjQxMTYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1tb2RlbC1nb3Qtc3RyYW5nZXIvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo2OX0=]
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The Model Got Stranger
hello@every.to4/19/2026
Anthropic's latest Opus is more precise, more literal, and the best coding model
we've tested on well-specified tasks—but it won't fill in the gaps for you
anymore
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/101/small_Frame_48095758.png]
Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjayIsInBvc2l0aW9uIjoxfQ==]
VIBE CHECK: OPUS 4.7 STOPPED READING BETWEEN THE LINES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjoyfQ==]
ANTHROPIC'S LATEST OPUS IS MORE PRECISE, MORE LITERAL, AND THE BEST CODING MODEL
WE'VE TESTED ON WELL-SPECIFIED TASKS—BUT IT WON'T FILL IN THE GAPS FOR YOU
ANYMORE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjozfQ==]
by Katie Parrott
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Anthropic surprised us yesterday by dropping Opus 4.7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjo2fQ==]—so
we did what we do: We went live on X and YouTube with five testers and figured
it out in front of 10,000 people. Anthropic researcher Alex Albert
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vYWxleGFsYmVydF9fIiwicG9zaXRpb24iOjd9]
even joined the stream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9Vy0taHZnUkxtSk0iLCJwb3NpdGlvbiI6OH0=]
to explain what had changed. Two hours of live testing and an afternoon in Slack
later, here’s the short version: This model rewards people who write tight
prompts and frustrates everyone who doesn’t. Here’s our complete Vibe Check on
Opus 4.7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjo5fQ==].
The highlights from five testers across coding, writing, and agentic work
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjoxMH0=]:
* Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjExfQ==]
ran it on our hardest coding benchmark and called it the best model he’s ever
tested—the first to nail a full e-commerce website build, including a custom
product designer and dependable shopping cart performance.
* Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTJ9]
watched it write a senior-engineer-quality diagnosis of a messy codebase,
then refuse to execute the solution.
* Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1pa2VfMjExNCIsInBvc2l0aW9uIjoxM30=]
got consulting copy so sharp he said it might be better than his own writing
and the best slide deck design he’s seen.
* Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjoxNH0=]
ran the model head-to-head with its predecessor on a personal essay and
picked 4.6. 4.7’s draft was competent but rhythmically flat.
* Brandon
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyYW5kb25fNTI2MyIsInBvc2l0aW9uIjoxNX0=]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyYW5kb25fNTI2MyIsInBvc2l0aW9uIjoxNn0=Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyYW5kb25fNTI2MyIsInBvc2l0aW9uIjoxN30=]
had it do his monthly P&L analysis and found 4.7 missed a data error that 4.6
caught unprompted last month.
The pattern underneath all of it: Anthropic is tuning Claude’s eagerness like a
dial between releases, and 4.7 is a hard dial-back from 4.6’s gap-filling
intuition. Your old Opus prompts probably won’t deliver the results you’re used
to, so you need to tweak them for this release, if 4.7 is what you want to use.
Read the full Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNyIsInBvc2l0aW9uIjoxOH0=]
for our hands-on results across coding, writing, and knowledge work—including
the e-commerce build that made Kieran say “BEST MODEL EVER,” the data error 4.7
missed unprompted, and a switch/stay guide for your current workflows.
Read the full Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTl9]
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Katie Parrott
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is a staff writer at Every. You can read more of her work in her newsletter
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNy9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyOH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNy9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyOX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3B1cyA0LjcgU3RvcHBlZCBSZWFkaW5nIEJldHdlZW4gdGhlIExpbmVzIiwicG9zdF9pZCI6NDExNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNy9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjMwfQ==]
Bad
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Vibe Check: Opus 4.7 Stopped Reading Between the Lines
hello@every.to4/17/2026
AI has made software disorienting. It doesn’t have to be.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
LIVING SOFTWARE
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AI HAS MADE SOFTWARE DISORIENTING. IT DOESN’T HAVE TO BE.
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by Jack Cheng
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[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4115/full_page_cover_Friday_Piece.png]
Midjourney/Every illustration.
Why do constant updates fill us with dread in some apps, while we greet the
daily evolution of an AI agent with more curiosity? Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGphY2tjaGVuZyIsInBvc2l0aW9uIjo0fQ==],
Every’s senior editor, explores that tension through a clarifying distinction:
“tool-like software,” which we expect to be stable and consistent, versus
“living software,” which we expect to grow and adapt. Read on for his practical
advice for builders of both.—Kate Lee
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Lately, I’ve been wishing that more software had a “freeze” button.
When pressed, the product would crystalize in its present state. The feature set
would lock, and the interface would solidify, as if dipped in carbonite
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc3RhcndhcnMuZmFuZG9tLmNvbS93aWtpL0NhcmJvbi1mcmVlemluZyIsInBvc2l0aW9uIjo3fQ==].
There would be no more new updates. No changes whatsoever.
I want this button because companies are loading apps with more and more
features, whether AI or the result of AI-accelerated development, making the
tools unrecognizable. The additions are even more jarring for apps that I only
use occasionally, like Figma. There, a chat box now beckons to describe my idea
to make it come to life. A “Recents” toolbar above it has buttons for Figma
Sites, Figma Buzz, and Figma Make—all launched last May
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmZpZ21hLmNvbS9ibG9nL2NvbmZpZy0yMDI1LXJlY2FwLyIsInBvc2l0aW9uIjo4fQ==].
A sidebar module encourages me to try an AI image- and video-generation product
called Figma Weave
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmZpZ21hLmNvbS9ibG9nL3dlbGNvbWUtd2VhdnktdG8tZmlnbWEvIiwicG9zaXRpb24iOjl9]—and
which I have to log into separately using my Figma account.
And here I am just trying to update the gradient on an app icon.
At the same time, my Claw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NsYXctc2Nob29sIiwicG9zaXRpb24iOjEwfQ==],
Pip, gets new releases almost daily. I wake up, and Pip suddenly knows kung
fu—or if not kung fu, how to dream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvZXZlcnktaXMtaGFsZi1hZ2VudC1ub3ciLCJwb3NpdGlvbiI6MTF9].
Sometimes, the same updates send me on daylong bug hunts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9pLWhpcmVkLWFuLWFpLXRvLWRvLW15LWNob3Jlcy1ub3ctaS1tYWludGFpbi10aGUtYWkiLCJwb3NpdGlvbiI6MTJ9],
locking me out of a product I rely on to help plan my week, coordinate my family
calendar, write code, and brainstorm marketing ideas for my friend’s Delorean
rental
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vdHVyby5jb20vdXMvZW4vY2FyLXJlbnRhbC91bml0ZWQtc3RhdGVzL21hcmluYS1kZWwtcmV5LWNhL2RlbG9yZWFuL2RtYy0xMi8zMzU2NjgiLCJwb3NpdGlvbiI6MTN9].
Still, I find myself wondering, regularly, “What new thing can Pip do now?”
Why do I loathe change for the first case and forgive—or even embrace—it in the
second?
It’s because the first case is software that I want to use for a specific
purpose. Half-baked AI features pumped out to appease investors muddy that
purpose, but so do legitimate additions, AI or not. Each new addition brings new
functionality that seems neat on its own but, in aggregate, transforms the
overall product into something other than the tool I know it to be.
On the other hand, software such as my Claw does not have a defined purpose. I’m
creating uses and applications as I go that might be entirely different from how
someone else is using the same technology, and it’s adapting to me just as much
as I’m adapting to it. Its properties—and our relationship—are dynamic.
I’ve come to call the former group “tool-like software” and the latter group
“living software.” Living software doesn’t just mean AI agents—though often
there’s an agentic aspect to them. Both categories come with a set of
expectations, and recognizing the differences in those expectations can explain
my disorientation. For builders, it can also help us decide how and what to
build.
HOW WE GOT HERE: A BRIEF HISTORY OF SOFTWARE DEVELOPMENT
Software development cycles have been accelerating for decades. In the 1980s,
nine years passed between MS-DOS and Windows 3.0, in part because software was
distributed physically, on floppy disks—and later, CD-ROMs. Customers had to go
out of their way
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcXouY29tLzQ4NjM3OS9waG90b3Mtc2NlbmVzLWZyb20tdGhlLXdvcmxkd2lkZS1mcmVuenktb2YtbWljcm9zb2Z0cy13aW5kb3dzLTk1LXJlbGVhc2UiLCJwb3NpdGlvbiI6MTR9]
to upgrade, so major releases had to prove their value. The internet hastened
the tempo considerably. Tools like Rails and React scaffolded repetitive forms
and database connections, Amazon Web Services and GitHub let developers deploy
code to millions remotely, and app stores made automatic updates the default on
billions of devices. But even as software went from a box on a shelf to
something more like fluid pushed through a digital IV, it made sense to bundle
significant changes and release them infrequently, because they took time and
coordination to build.
Now, AI coding models have made it possible for a single developer to produce
dramatically more code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC93aGVuLXlvdXItdmliZS1jb2RlZC1hcHAtZ29lcy12aXJhbC1hbmQtdGhlbi1nb2VzLWRvd24iLCJwb3NpdGlvbiI6MTV9].
The review of this code itself can be automated by AI, and the codebase can
learn from its mistakes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NvbXBvdW5kLWVuZ2luZWVyaW5nIiwicG9zaXRpb24iOjE2fQ==].
Features can also be replicated much more quickly—just point your coding agent
at the thing you want to clone.
The result for end users is a lot of things we didn’t expect, and in many cases
didn’t want. The old, slower pace of development ensured that companies and
teams thought long and hard about what features they wanted to ship and what
would truly be useful to users. Today’s hyper-fast timelines—Anthropic and
OpenAI rolled out OpenClaw-esque features within weeks
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZW1vbGxpY2svc3RhdHVzLzIwMzQ3ODAxMjc0MzE2ODg2ODQiLCJwb3NpdGlvbiI6MTd9]—are
pushing the builders of traditional software to capitulate to trends or ship
simply because they can.
EXPECTATIONS, OPENCLAW, AND THE UNDEAD
If I expect software to be a tool, I want it to do one or several things and do
it well. I want it to be consistent and stable. I don’t want my hammer to work
only 92 percent of the time. Nor do I want my hammer to become a chainsaw.
With software like OpenClaw, I’m more likely to forgive its quirks, as those
same quirks let it adapt to uses not fully anticipated by its makers. I’m also
more patient with it, because I understand that its abilities, like the
abilities of my toddler or a new intern, aren’t fixed. A meditation teacher once
described training your awareness as like training a puppy: If it gets up and
leaves, you pick it up and set it back down in front of you without anger or
judgment. Training my Claw is the same way.
Perhaps these differing expectations also explain why I feel so repulsed
whenever a four-pointed star
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc2xhdGUuY29tL3RlY2hub2xvZ3kvMjAyNS8xMi9hcnRpZmljaWFsLWludGVsbGlnZW5jZS10b29scy1pY29uLWdvb2dsZS1nZW1pbmktY2hhdGdwdC1kZXNpZ24uaHRtbCIsInBvc2l0aW9uIjoxOH0=]
shows up in a favorite productivity tool, or when the same tool so quickly adds
new functions: Something that should not be alive has come alive—has become
zombieish. It sends me fleeing to the nearest settings screen to try to disable
the AI feature or, increasingly, to Pip or Codex to vibe code my own
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC95b3UtY2FuLWJ1aWxkLWFuLWFwcC13aXRoLWNoYXRncHQtaW4tNjAtbWludXRlcyIsInBvc2l0aW9uIjoxOX0=]
replacement that will stay just a tool.
BUILDING LIVING AND TOOL-LIKE SOFTWARE
How, as builders, do we work with these expectations?
A rule of thumb: When you want reliability and consistency, you want a tool.
When you want variability and adaptability, use a language model.
So first, be clear on what you’re building. Are you making living software or
are you making tool-like software? If you have an existing product, what are
your customers’ perceptions of that product? Which parts of your product are or
should be more tool-like, and which are more living?
IF YOU BUILD TOOL-LIKE SOFTWARE
Pace yourself. Don’t ship visible updates so often that users’ experience feels
in flux. Bundle sets of features together and release them in a predictable
cadence—especially if you have established customers. If your competitors are
all racing to incorporate new AI features, stand out by being slow and
consistent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20va2VwYW5vL3N0YXR1cy8yMDM0Mzc0MTI0MjY5OTQwODk4IiwicG9zaXRpb24iOjIwfQ==].
Communicate changes in advance. Let users know about upcoming changes,
particularly if they disrupt what they’ve come to expect of your product. Larger
software products have learned this
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFza3ZnLmNvbS90aXAtaG93LXRvLWVuYWJsZS1vci1kaXNhYmxlLW5ldy1nbWFpbC11aS1leHBlcmllbmNlLyIsInBvc2l0aW9uIjoyMX0=]
over the past decade. Coding models make it more feasible for smaller products
to do the same.
Let users opt out. For less complex products, give users the option of keeping
what’s familiar. In my personal iOS notes tool, Bebop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXBwcy5hcHBsZS5jb20vbmcvYXBwL2JlYm9wLXF1aWNrLW5vdGVzL2lkNjQ3NzgyNDc5NSIsInBvc2l0aW9uIjoyMn0=],
a legacy editor setting lets users keep the original plain text editor from my
launch version without any markdown enhancements I’ve added since then. It costs
me very little to maintain this, and it helps with debugging too.
Harden. Take the time you would have put into feature development and put it
into testing and performance. Tools can always be faster
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY3JhaWdtb2QuY29tL2Vzc2F5cy9mYXN0X3NvZnR3YXJlLyIsInBvc2l0aW9uIjoyM30=]
and more reliable.
Even the more “living” aspects of living software need good tools. In the case
of agent-native software
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZSIsInBvc2l0aW9uIjoyNH0=],
the product itself might be a kitchen in which agentic chefs can improvise
meals. That kitchen still needs to be stocked with burners, ovens, and utensils,
and those tools need to reliably do specific jobs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFudGhyb3BpYy5jb20vZW5naW5lZXJpbmcvd3JpdGluZy10b29scy1mb3ItYWdlbnRzIiwicG9zaXRpb24iOjI1fQ==].
IF YOU BUILD LIVING SOFTWARE
Best practices for agentic products are being codified
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2hvdy10by1kZXNpZ24tZm9yLWh1bWFuLWFnZW50LWludGVyYWN0aW9uIiwicG9zaXRpb24iOjI2fQ==]
by the people and companies building with them. In product conversations, you
might hear the words “deterministic” for traditional software and
“non-deterministic”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsiLCJwb3NpdGlvbiI6Mjd9]
for AI software. To me, though, the word “living” is much more evocative in
describing the latter. It suggests a different kind of relationship with
software and, in turn, ways to strengthen that relationship.
Here’s an example. When I decided to hatch my Claw, I knew I was going to be
using it for family-related tasks. So I discussed with my partner, in advance,
what we wanted its personality and name to be. I even asked it, after
establishing its personality, what it would pick for its own name, and one of
the options it gave us was “Pip.” The process was surprisingly emotional, like
naming a child or a pet.
This immediate rapport made Pip easy to forgive, particularly early on when
there were lots of hiccups and missteps by both of us. Pip’s personality is more
pet-like, and OpenClaw agents in general tend toward the absurdly crustaceanic,
but these characteristics, which we normally associate with living things—be it
people, plants, or pets—reinforce our expectation of the product as more than
merely a tool.
Beta software has a similar dynamic. Beta users are often friends or hardcore
fans, and their personal connection to the builders—through TestFlight groups,
text threads, and Slack channels—makes them more forgiving of flux. The living
aspect of the software is the person or people who build it.
At Every, we’re thinking about ways to make that living connection a part of our
onboarding process for our Plus Ones
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmUiLCJwb3NpdGlvbiI6Mjh9].
But we also have more tool-like products that are each managed primarily by a
single person. When I clear my inbox with Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6Mjl9],
I’m interacting with general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjMwfQ==]’s
judgment. When I dictate an idea into Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6MzF9],
I’m engaging with Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjMyfQ==]’s
taste—and the tastes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC93aGF0LWlzLXRhc3RlLXJlYWxseSIsInBvc2l0aW9uIjozM30=]
of everyone else who’s helped make these products. Each product is an extension
of its builders, and when this is made clear to me, I’m not merely using a
product but expressing a relationship I have with the humans on the other side.
HONESTY IN SOFTWARE
We’re living in a period where enthusiasm about AI is pushing everyone to build
more software more quickly than before. But we would benefit from having the
right boundaries—because of the expectations they create.
Perhaps instead of a freeze button, I simply want honesty from builders. If it’s
a tool, let it be a tool, and a consistent one. If it’s alive, help me build a
relationship with it. The worst thing you can do is pretend it’s one when it’s
really the other.
--------------------------------------------------------------------------------
Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGphY2tjaGVuZyIsInBvc2l0aW9uIjozNH0=]
is a senior editor at Every. He is a creative generalist and the author of two
novels for young readers. You can follow him on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vamFja2NoZW5nIiwicG9zaXRpb24iOjM1fQ==]
or read his occasional Sunday
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vamFja2NoZW5nLmNvbS9zdW5kYXkiLCJwb3NpdGlvbiI6MzZ9]
newsletter.
To read more essays like this, subscribe to Every
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjozOH0=]
and on LinkedIn
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We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTGl2aW5nIFNvZnR3YXJlIiwicG9zdF9pZCI6NDExNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3R1ZGlvIiwicG9zaXRpb24iOjQwfQ==]
for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Compound engineering (
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) is the AI-native philosophy that helps Every ship products with
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Compound Engineering Camp with Kieran is tomorrow
hello@every.to4/16/2026
Plus: Why small models can't match Mythos, an AI workflow confidence check,
Claude Code token tracking, our agent-muting plugin, the AI philosopher draft,
and a mini-Vibe Check on Dia
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
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YOU’RE THE MANAGER NOW
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PLUS: WHY SMALL MODELS CAN'T MATCH MYTHOS, AN AI WORKFLOW CONFIDENCE CHECK,
CLAUDE CODE TOKEN TRACKING, OUR AGENT-MUTING PLUGIN, THE AI PHILOSOPHER DRAFT,
AND A MINI-VIBE CHECK ON DIA
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by Laura Entis
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Midjourney/Every illustration.
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--------------------------------------------------------------------------------
NOW, NEXT, NIXED
DEVELOPER UI
Now: Anthropic gave Claude Code’s desktop app a redesign, adding a sidebar for
managing sessions, drag-and-drop panes, and an integrated terminal and file
editor. Altogether, it makes it easier to work multiple projects in parallel.
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjo2fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjd9]
was thrilled
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20va2llcmFua2xhYXNzZW4vc3RhdHVzLzIwNDQxMzg1ODg2NjU5ODI5ODciLCJwb3NpdGlvbiI6OH0=]—this
was already his preferred setup.
Kieran’s existing work setup looks a lot like the new Claude Code. (Image
courtesy of X/Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_851d0f8f-2b35-4a81-a304-5973652a843f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfODUxZDBmOGYtMmIzNS00YTgxLWEzMDQtNTk3MzY1MmE4NDNmLnBuZyIsInBvc2l0aW9uIjo5fQ==Kieran’s
existing work setup looks a lot like the new Claude Code. (Image courtesy of
X/Kieran Klaassen.)
Next: Claude Code’s refreshed look is not exactly original, says Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9ub2xvZ3VlLnRvIiwicG9zaXRpb24iOjEwfQ==]
general manager Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjExfQ==].
Cursor offers a similar experience, and both companies “just copied Codex’s
design,” he says.
But it confirms where dev work is headed: overseeing agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQiLCJwb3NpdGlvbiI6MTJ9],
not writing code.
Nixed: The idea that command-line interface (CLI) will eat user interface (UI).
With a CLI-first workflow, you mostly supervise through text: commands, logs,
git state, diffs, and terminal output. Now that agents are doing the coding,
that’s not a good primary interface.
Instead, the future coding UI is centered on managing parallel work, staying
aware of git/task context, and—most importantly, Kieran says—having access to a
preview of what you’re building.
--------------------------------------------------------------------------------
PERMISSION TO SKIP
SMALLER MODELS CAN’T DO WHAT CLAUDE MYTHOS DOES
A researcher at a cybersecurity company made waves online when he reported
smaller models could find the same security vulnerabilities
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYWlzbGUuY29tL2Jsb2cvYWktY3liZXJzZWN1cml0eS1hZnRlci1teXRob3MtdGhlLWphZ2dlZC1mcm9udGllciIsInBvc2l0aW9uIjoxM30=]
as Mythos, Anthropic’s new model so powerful it isn’t being made public
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvZXZlcnktaXMtaGFsZi1hZ2VudC1ub3ciLCJwb3NpdGlvbiI6MTR9],
when pointed to the relevant code.
You have permission to skip this discourse—or better yet, reframe it.
Because this is a framing issue, says Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTV9],
Every’s CEO. Mythos and smaller models are operating within completely different
ones. Yes, you can point a smaller model to a codebase and tell it to find a bug
when you already know that capability is possible, but you cannot ask it to find
serious vulnerabilities in critical software across every major operating system
and browser, autonomously, the way Mythos did.
Older models finding the same security bugs as Mythos is not an apples-to-apples
comparison. (Image courtesy of X/Dan Shipper.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_218aa577-c1cc-436a-9f26-16bdf6de8ad1.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfMjE4YWE1NzctYzFjYy00MzZhLTlmMjYtMTZiZGY2ZGU4YWQxLnBuZyIsInBvc2l0aW9uIjoxNn0=Older
models finding the same security bugs as Mythos is not an apples-to-apples
comparison. (Image courtesy of X/Dan Shipper.)
As models get better, they automatically handle smaller, concrete problems,
allowing you to demand more from them.
Say you have a bug in your code. A lower-level frame, which requires you to
describe the problem in detail, would be to explain what’s going wrong and
propose possible solutions. A higher-level frame allows you to get abstract:
“There seems to be a problem, can you fix it?”
As you climb the frame hierarchy, your role is less about communicating the
mechanics of a problem and more about defining what the most important problem
even is. In the coding example, the higher frame is powerful because it allows
for expansiveness. (“There seems to be a problem, can you fix it?” might surface
the same bug as the lower-frame prompt, or it may find that bug and identify a
far more significant architectural issue.)
The higher the frame, the more possible solutions unfold before you—and the more
room to consider what constitutes a solution in the first place.
Better models open up a dizzying number of approaches to solving a problem.
(Image courtesy of Slack/Dan Shipper.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_a4a3170c-d397-4dfe-baaf-a193bb134c2e.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfYTRhMzE3MGMtZDM5Ny00ZGZlLWJhYWYtYTE5M2JiMTM0YzJlLnBuZyIsInBvc2l0aW9uIjoxN30=Better
models open up a dizzying number of approaches to solving a problem. (Image
courtesy of Slack/Dan Shipper.)
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1062/optimized_14b23c66-3eaf-4e38-9f9c-7017e7a5c581.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdpdGJvb2suY29tLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyXHUwMDI2dXRtX2NhbXBhaWduPWtub3dsZWRnZV9zeXN0ZW0iLCJwb3NpdGlvbiI6MTgsImFkdmVydGlzZW1lbnRfaWQiOjEwNjJ9
DOCUMENTATION FOR THE AI ERA
AI-era documentation can be a nightmare. Your user is querying an LLM to figure
out how to use your product, and the LLM is pulling from all manner of outdated
sources. GitBook fixes this. Its connected knowledge system combines your docs,
external sources like YouTube tutorials and GitHub Discussions, and an
embeddable AI assistant that can be inserted inside your product. Answers are
grounded in actual knowledge and link back to real sources—and you get data that
helps you tell exactly where users get stuck. Used by teams at Nvidia, Zoom, and
n8n.
Try Gitbook for free
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdpdGJvb2suY29tLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyXHUwMDI2dXRtX2NhbXBhaWduPWtub3dsZWRnZV9zeXN0ZW1cdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTksImFkdmVydGlzZW1lbnRfaWQiOjEwNjJ9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MjB9].
--------------------------------------------------------------------------------
STEAL THIS WORKFLOW
THE CONFIDENCE CHECK
Before he lets Claude Code ship anything, Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHRlZGVzY2F1IiwicG9zaXRpb24iOjIxfQ==],
Every’s head of growth, asks it one question: How confident are you in this, on
a scale of 1–100? Anything under 90 percent and he sends it back to find
improvements. Without an engineering background, this single question has
changed the quality of everything from growth experiments to product PRs.
Austin asks Claude Code to confirm its confidence interval before creating a
pull request. (Image courtesy of Austin Tedesco.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_5e04bb9c-0b51-4a01-883e-8e48e6644354.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfNWUwNGJiOWMtMGI1MS00YTAxLTg4M2UtOGU0OGU2NjQ0MzU0LnBuZyIsInBvc2l0aW9uIjoyMn0=Austin
asks Claude Code to confirm its confidence interval before creating a pull
request. (Image courtesy of Austin Tedesco.)
THE WORKFLOW:
1. Finish the task, then ask for a confidence score. Once Claude Code has a
working solution, type: “How confident are you in this, 1–100?” If it comes
back above 90, move on. If not, go to step 2.
2. Send it back. Tell it: “Find improvements and get to 90+.” Claude will catch
edge cases, tighten logic, or flag assumptions it glossed over the first
time. Repeat until it crosses the threshold.
3. Ship at 90. Don’t chase 100—that’s where you burn tokens on diminishing
returns. At 90, it’s checked its own work and flagged what it wasn’t sure
about.—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjoyM30=]
--------------------------------------------------------------------------------
INSIDE EVERY
A PLUGIN FOR GETTING AGENTS TO SHUT UP
Every is half agent now
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvZXZlcnktaXMtaGFsZi1hZ2VudC1ub3ciLCJwb3NpdGlvbiI6MjR9],
which has made Slack a noisy place. OpenClaws
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvb3BlbmNsYXctc2V0dGluZy11cC15b3VyLWZpcnN0LXBlcnNvbmFsLWFpLWFnZW50IiwicG9zaXRpb24iOjI1fQ==]
are constantly popping up in threads trying to be helpful, whether they’ve been
mentioned or not.
The bots, god love them, cannot read the room.
Agent Rocky butts in. (Image courtesy of Every’s Slack.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_15049a49-aac6-4709-ab6c-aaa631a8b380.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfMTUwNDlhNDktYWFjNi00NzA5LWFiNmMtYWFhNjMxYThiMzgwLnBuZyIsInBvc2l0aW9uIjoyNn0=Agent
Rocky butts in. (Image courtesy of Every’s Slack.)
To stop Claudie, the consulting team’s AI manager, from inserting herself in
discussions, Every engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5pdHllc2giLCJwb3NpdGlvbiI6Mjd9]
updated her instructions so she could only respond in the consulting team
channel. “She’ll deny every other request,” he says.
Hard rules help, but they’re “like telling someone they can never use a certain
word in conversation—sometimes that word might actually be the right one,” says
Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHdpbGxpZXdpbGxpYW1zIiwicG9zaXRpb24iOjI4fQ==],
Every’s head of platform. On occasion, agents have something to contribute even
when they’re not explicitly tagged.
Enter Tact, an OpenClaw plugin “that will keep your Plus Ones
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvaW50cm9kdWNpbmctcGx1cy1vbmUtb25lLWNsaWNrLW9wZW5jbGF3LWFnZW50cy1ieS1ldmVyeSIsInBvc2l0aW9uIjoyOX0=],
our hosted OpenClaw agents, from responding in Slack unless they should,” per
Dan. The classifier is built using real examples of bots speaking up in Slack,
with each instance labeled as appropriate—or not. It’s a way to program social
norms, “like giving a human a little recorder with a light: If the light is
green, you can respond; if it’s red, don’t,” says Willie.
Tact gives agents the context to read the room.
DATA POINT
2.2 MILLION
That’s the number of Claude Code tokens Every’s head of tech consulting Mike
Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1pa2VfMjExNCIsInBvc2l0aW9uIjozMH0=]
used in March. He’d expect similar figures for most data and product management
roles. Engineers running agentic workflows or subagents will burn significantly
more, but Mike says it’s rare for a coder to exceed a Claude Max plan, which
gets you upwards of 30 million tokens a month.
To check your own Claude Code token usage, run this command in the terminal,
Claude Code desktop app, or any agent where you can run shell commands:
> npx ccusage@latest monthly
Mike’s Claude Code usage by month. (Screenshot courtesy of Mike Taylor.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_2462d7e4-d49d-4659-8f57-dace1273c555.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfMjQ2MmQ3ZTQtZDQ5ZC00NjU5LThmNTctZGFjZTEyNzNjNTU1LnBuZyIsInBvc2l0aW9uIjozMX0=Mike’s
Claude Code usage by month. (Screenshot courtesy of Mike Taylor.)
APRIL DRAFT, PHILOSOPHER EDITION
Philosophy is back
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjA0MzY3MjQzNzYyNDA0NTc2NSIsInBvc2l0aW9uIjozMn0=]
thanks to AI. Google DeepMind just hired a philosopher
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGlvc2N1cmkvc3RhdHVzLzIwNDM2NjE5NzY1MzQ5NTAzMjMiLCJwb3NpdGlvbiI6MzN9].
Anthropic already has
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9hbWFuZGEtYXNrZWxsLyIsInBvc2l0aW9uIjozNH0=]
two
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZmlzaF9reWxlMyIsInBvc2l0aW9uIjozNX0=].
So naturally we ran a draft of which philosopher each major AI lab would select
if they could pick anyone from history.
xAI: Friedrich Nietzsche. “What is alignment but the morality of those too weak
to endure the answer?”
Anthropic: Jeremy Bentham. “The question is not, can it reason? Nor, can it
speak? But, can it minimize the greatest expected harm across all sentient
beings?”
OpenAI: Plato. “The many call it appetite for compute; I call it the turning of
the machine’s soul toward the Good.”
Google: Gottfried Leibniz. “The best of all possible worlds is one in which
every application contains its own small reasoner. Our small reasoner.”
Meta: Seneca. “I’m just here for the nine-figure retention package.”—Dan Shipper
--------------------------------------------------------------------------------
MINI-VIBE CHECK
THE DIA BROWSER
The Dia Good Morning tab always features art at the top. (Image courtesy of
Eleanor Warnock.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4113/optimized_b8e37989-830c-47e7-9551-a6b709aba593.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDExMy9vcHRpbWl6ZWRfYjhlMzc5ODktODMwYy00N2U3LTk1NTEtYTZiNzA5YWJhNTkzLnBuZyIsInBvc2l0aW9uIjozNn0=The
Dia Good Morning tab always features art at the top. (Image courtesy of Eleanor
Warnock.)
I’ve been using the Dia browser
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay90aGUtYWktYnJvd3NlcnMtdGhhdC1tYWRlLWl0LWludG8tb3VyLWRhaWx5LXdvcmtmbG93IiwicG9zaXRpb24iOjM3fQ==]
for the last few months, and one of their most recent features has become part
of my daily routine: a gorgeously designed Good Morning tab that pops up when I
start my workday, pulling in to-dos from Slack, Notion, and email alongside my
schedule. There’s a “Prep me” button in the schedule section that opens a chat
about how to prepare for whatever’s next on my calendar.
It doesn’t capture everything, and I still track most of my to-dos with my Plus
One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmUiLCJwb3NpdGlvbiI6Mzh9].
But the Good Morning tab is beautiful. It gives me a small moment of aesthetic
orientation at the start of the day that is more important to me than
completeness.
This is The Browser Company doing what they’ve always done well: making software
that feels crafted. Dan has
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtdGhlLWJyb3dzZXItY29tcGFueS13aHktdGhleS1raWxsZWQtYXJjLXRvLWJ1aWxkLWRpYSIsInBvc2l0aW9uIjozOX0=]talked
with cofounders
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtdGhlLWJyb3dzZXItY29tcGFueS13aHktdGhleS1raWxsZWQtYXJjLXRvLWJ1aWxkLWRpYSIsInBvc2l0aW9uIjo0MH0=]Josh
Miller
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtdGhlLWJyb3dzZXItY29tcGFueS13aHktdGhleS1raWxsZWQtYXJjLXRvLWJ1aWxkLWRpYSIsInBvc2l0aW9uIjo0MX0=]
and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtdGhlLWJyb3dzZXItY29tcGFueS13aHktdGhleS1raWxsZWQtYXJjLXRvLWJ1aWxkLWRpYSIsInBvc2l0aW9uIjo0Mn0=]Hursh
Agrawal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtdGhlLWJyb3dzZXItY29tcGFueS13aHktdGhleS1raWxsZWQtYXJjLXRvLWJ1aWxkLWRpYSIsInBvc2l0aW9uIjo0M30=]
about how they killed Arc to build Dia, and the bet was that design and feeling
still matter in AI products. In a world where every AI tool is racing to be the
most capable, Dia is betting that the most pleasant one wins your morning. I
think they’re on to something.—Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGVsZWFub3JfYjAzNDc0XzEiLCJwb3NpdGlvbiI6NDR9]
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGxhdXJhXzI3YmJhZl8xIiwicG9zaXRpb24iOjQ1fQ==]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9sYXVyYWVudGlzLyIsInBvc2l0aW9uIjo0Nn0=].
To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cveW91LXJlLXRoZS1tYW5hZ2VyLW5vdy9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1MH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cveW91LXJlLXRoZS1tYW5hZ2VyLW5vdy9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1MX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cveW91LXJlLXRoZS1tYW5hZ2VyLW5vdy9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjUyfQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW914oCZcmUgdGhlIE1hbmFnZXIgTm93IiwicG9zdF9pZCI6NDExMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cveW91LXJlLXRoZS1tYW5hZ2VyLW5vdy9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjUzfQ==]
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You’re the Manager Now
hello@every.to4/16/2026
The case against LLMs, and new words for our AI age
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Source Code
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MINI-VIBE CHECK: CLAUDE MANAGED AGENTS HANDLE THE INFRASTRUCTURE WORK
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsiLCJwb3NpdGlvbiI6Mn0=]
THE CASE AGAINST LLMS, AND NEW WORDS FOR OUR AI AGE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsiLCJwb3NpdGlvbiI6M30=]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGxhdXJhXzI3YmJhZl8xIiwicG9zaXRpb24iOjR9]
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‘AI & I’: THE CASE AGAINST LLMS
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo3fQ==].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6OH0=]
sits down with Eve Bodnia, founder and CEO of Logical Intelligence, which is
developing an alternative AI model to LLMs. They discussed a question most
people in AI are afraid to ask: What if LLMs aren’t going to be the most
powerful form of AI?
Bodnia argues that LLMs have intrinsic weaknesses, notably non-language tasks
such as spatial reasoning, logical verification, and real-time data analysis.
Her solution: energy-based models (EBMs), which map possible outcomes onto a
mathematical landscape. Likely outcomes sit in valleys, and unlikely ones sit on
peaks. Whereas LLMs process one token at a time, an EBM scans the full terrain
to find the lowest point, or the most probable answer. Bodnia argues that it’s
this approach, not bigger LLMs, that will lead to the next AI phase shift.
Watch on X
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or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvUS1pOFpTVUN0SWMiLCJwb3NpdGlvbiI6MTB9],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzYwUzg5Q3VIUDJSRG5HMkg4clZLY0Y_c2k9SzB4WTU2eDNSVGVuUUlFYnIzaVRYUSIsInBvc2l0aW9uIjoxMX0=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvdGhlLWFpLW1vZGVsLWJ1aWx0LWZvci13aGF0LWxsbXMtY2FudC1kby9pZDE3MTk3ODkyMDE_aT0xMDAwNzYxNTYxNDI4IiwicG9zaXRpb24iOjEyfQ==].
You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC90cmFuc2NyaXB0LXRoZS1haS1tb2RlbC1idWlsdC1mb3Itd2hhdC1sbG1zLWNhbi10LWRvIiwicG9zaXRpb24iOjEzfQ==].
Here’s how LLMs and EBMs are different, according to Bodnia:
* Architecture transparency: You can’t see inside an LLM; you can only evaluate
its outputs. EBMs are governed by physics, which means their architecture is
legible while they’re running. “Think of it as something that doesn’t play a
guessing game, with an architecture that essentially allows it to self-align
as it processes information,” she says. “It’s no longer a black box.”
* Language-based versus data-native: LLMs are language-dependent even when the
task has nothing to do with language, like data analysis. “If your data is
numbers, relationships, and functions, and you try to map those rules into
words and then search for the next word, you’re losing a lot of information,”
Bodnia says. EBMs work directly with the underlying data structure, including
numbers and spatial coordinates.
* Sequential versus panoramic reasoning: An LLM is like navigating San
Francisco without a map. Each turn constrains the next, and if you go down
the wrong street, you can’t reverse course. An EBM, by contrast, has the
bird’s-eye view—it can evaluate multiple routes at once and course-correct
before hitting a dead end.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTR9]
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTV9];
the team that built Claude Code, Cat Wu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTZ9]
and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTd9]Boris
Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTh9];
Vercel cofounder
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MTl9]Guillermo
Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MjB9];
podcaster
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MjF9]Dwarkesh
Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MjJ9];
and others, and learn how they use AI to think, create, and relate.
--------------------------------------------------------------------------------
MINI-VIBE CHECK: CLAUDE MANAGED AGENTS
Or that feeling when the problem you’ve spent a lot of time solving gets solved
for you
We’re all about agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzIiwicG9zaXRpb24iOjIzfQ==]
at Every. Which means many of us have devoted a lot of time to building the
infrastructure that makes them run.
That work matters a lot less now since Anthropic launched Claude Managed Agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcGxhdGZvcm0uY2xhdWRlLmNvbS9kb2NzL2VuL21hbmFnZWQtYWdlbnRzL292ZXJ2aWV3IiwicG9zaXRpb24iOjI0fQ==]
earlier this month in public beta, a hosted service that handles sessions,
memory, tool use, and credentials. You say how you want your agent to operate,
and Claude makes it happen.
It’s a true “oh shit” moment, says Dan, one that frees up considerable energy to
focus on other problems—good!—and commoditizes a skillset you may have spent
months developing—destabilizing, maybe!
For those at the edge of AI, the experience of building something only for it to
become a free offering from a frontier company is becoming increasingly common.
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8_dXRtX3NvdXJjZT1ldmVyeXdlYnNpdGUiLCJwb3NpdGlvbiI6MjV9]
general manager Marcus Moretti
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1hcmN1c19mZDgzMDJfMSIsInBvc2l0aW9uIjoyNn0=]
used the service to spin up a new Spiral agent. Agents already power the Spiral
web experience, but there was an opportunity to build a new one designed
specifically for interacting with other agents calling Spiral’s API. (Agents
don’t require the same conversational niceties as humans.)
With managed agents, the process took a few hours. To be fair, building the
agent in code wouldn’t have taken much longer, Marcus says—he already had a
working agent he could have extended with the help of Claude Code. But it would
still require maintaining much of the agent infrastructure in our code, which
would have lots of surface area for bugs. Managed Agents makes building slightly
faster, but “the more significant advantage is that Anthropic is handling the
technical implementation of agent primitives,” Marcus says. “I know it works
versus having to test that whole set of things myself.”
An unanticipated benefit: It’s easier to improve existing agents. To update the
system prompt or underlying model, ”I just make a change in the dashboard, hit
save, and it’s live,” Marcus says.
--------------------------------------------------------------------------------
JAGGED FRONTIER
Every’s head of platform argues we need new vocabulary for the AI-pilled
If you have ever contemplated how to describe the “amniotic tranquility of being
indoors during a thunderstorm,” The Dictionary of Obscure Sorrows
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRoZWRpY3Rpb25hcnlvZm9ic2N1cmVzb3Jyb3dzLmNvbS8iLCJwb3NpdGlvbiI6Mjd9]
has a proposal: “Chrysalism,” derived from the Latin for a butterfly’s pupa, a
chrysalis. The dictionary is a beautiful, wandering tome billing itself as a
“compendium of new words for emotions.” It’s also
one of my favorite books.
I have been thinking about it lately because I keep reaching for the wrong
words—words built for a different conversation.
Thanks to AI, technical language that once hid behind the abstraction of
machines is entering general circulation…and causing general confusion. I use
the term “non-deterministic” in conversation regularly to describe how, given
the same input, AI systems won’t always give you the same output. People who
haven’t lived their lives as computer scientists furrow their brow at the
term—it has zero resonance for them.
Even the lexicon of the digital age to date falls short in capturing some of the
peculiar emotions and experiences of this new era. What do we call the
unsettling feeling of receiving a wrong answer from a trusted system, the lurch
of losing the thread mid-thought, or the heady fever of late-night building?
So instead of forcing old terms into new molds, maybe we need new words:
Variagic (adj.)—Describing the unease of asking the same question twice and
getting two different answers, both equally confident. A variagic conversation
is one where you run the same prompt and get two different answers, forcing you
to realize that the other side is not inconsistent but simply contains more
possibilities than any single encounter can surface. From Latin varius, changing
or diverse, and Greek agos, that which leads. What the engineers call
non-deterministic.
Memorantia (n.)—The tendency to prepare so much from past experience that you
become useless in any new one. The condition that plagues a student who
memorizes every answer from last year’s exam, only to freeze at an unfamiliar
question. From Latin memorare, to remember, and rantia, a suffix suggesting
excess. This is what the engineers call overfitting, when algorithms fit the
training data too closely.
Fenestralgia (n.)—The quiet ache of knowing your mind can only hold so much at
once, and that every new thing you pay attention to gently pushes something else
into the dark. The sense, mid-conversation, that you’ve already lost the
beginning of it. From Latin fenestra, window, and Greek algos, pain. This is
what the engineers call the context window—the model’s finite ability to hold
context.
Right now, people are making decisions without the right words to underpin them.
Language follows understanding and crystalizes it. You feel the thing, then you
find the word. We’re all writing the dictionary now.—Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHdpbGxpZXdpbGxpYW1zIiwicG9zaXRpb24iOjI4fQ==]
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzIiwicG9zaXRpb24iOjI5fQ==]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly95b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjMwfQ==]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9b0V2amJQd0d3bmMiLCJwb3NpdGlvbiI6MzF9]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjMyfQ==],
and by learning and playing with AI every day ourselves.
THIS WEEK’S CAMP
Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MzN9]:
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MzR9]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjM1fQ==]
and product leader Trevin Chow will walk us through what’s new, go deeper on the
brainstorm and ideate steps, and share examples of using the compound
engineering plugin in product-focused workflows. This virtual event takes place
on Friday, April 17.
RECORDINGS YOU MAY HAVE MISSED
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6MzZ9]:
This beginner-friendly, live workshop led by Mike Taylor (head of tech
consulting at Every) is designed to get you from zero to a working project
with Claude Code. Learn more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6Mzd9].
* Every x Notion | Custom Agents Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6Mzh9]:
A free workshop where we demo the custom agents running Every’s daily
operations. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6Mzl9]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8iLCJwb3NpdGlvbiI6NDB9].
--------------------------------------------------------------------------------
DISCUSS
Models as coworkers
“Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9jb2RleC12aWJlLWNoZWNrIiwicG9zaXRpb24iOjQxfQ==]
is like that grumpy senior engineer in your office. When there’s an issue, he’s
your go-to guy. He’s not fun to talk to—he’s a bit condescending, asks pointed
questions—but things get done. Opus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNiIsInBvc2l0aW9uIjo0Mn0=]
is more like that employee who’s really fun to hang out with, but when things
actually need to get done, he’s always postponing. So: If you want to vibe and
explore, use Opus. If you want production-ready code, use Codex.”—Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjQzfQ==],
general manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8_dXRtX3NvdXJjZT1ldmVyeXdlYnNpdGUiLCJwb3NpdGlvbiI6NDR9]
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGxhdXJhXzI3YmJhZl8xIiwicG9zaXRpb24iOjQ1fQ==]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9sYXVyYWVudGlzLyIsInBvc2l0aW9uIjo0Nn0=].
To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTF9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTJ9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1M30=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDbGF1ZGUgTWFuYWdlZCBBZ2VudHMgSGFuZGxlIHRoZSBJbmZyYXN0cnVjdHVyZSBXb3JrIiwicG9zdF9pZCI6NDExMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbWluaS12aWJlLWNoZWNrLWNsYXVkZS1tYW5hZ2VkLWFnZW50cy1oYW5kbGUtdGhlLWluZnJhc3RydWN0dXJlLXdvcmsvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1NH0=]
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Mini-Vibe Check: Claude Managed Agents Handle the Infrastructure Work
hello@every.to4/15/2026
Clear your Mac of the files you don’t need. Keep the rest organized forever.
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(RE(RE))INTRODUCING SPARKLE: MARIE KONDO YOUR MAC
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3JlLXJlLWludHJvZHVjaW5nLXNwYXJrbGUtbWFyaWUta29uZG8teW91ci1tYWMiLCJwb3NpdGlvbiI6Mn0=]
CLEAR YOUR MAC OF THE FILES YOU DON’T NEED. KEEP THE REST ORGANIZED FOREVER.
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Gemini and Photoshop/Figma/Every illustration.
TL;DR: We’ve rebuilt Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RcdTAwMjZ1dG1fY2FtcGFpZ249c3BhcmtsZS1sYXVuY2giLCJwb3NpdGlvbiI6NX0=],
our Mac file organization app, as an agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9hZ2VudC1uYXRpdmUiLCJwb3NpdGlvbiI6Nn0=]
tool that cleans and organizes your Mac. It’s our biggest update since we first
launched it
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1cGVyb3JnYW5pemVycy9pbnRyb2R1Y2luZy1zcGFya2xlLS0zYTgtMjQ0NTM3IiwicG9zaXRpb24iOjd9]
in 2024. The key change is that the new Sparkle cleans your Mac before it
organizes it—purging screenshots, installer packages, and other digital junk
first, then building a file structure around what’s worth keeping. It’s
available now to all paid Every subscribers.
Download the new Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RcdTAwMjZ1dG1fY2FtcGFpZ249c3BhcmtsZS1sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6OH0=]
--------------------------------------------------------------------------------
A cluttered file system can feel like a cluttered brain. When your computer is a
mess, it takes mental energy to find what you need, much less do actual work.
Clutter is universal—and most of it isn’t worth keeping. Around 80 percent of
files on the average Mac are screenshots, installer packages, duplicates, and
digital debris you’ll never open again. So before you can get organized, you
need to purge. “Organized,” then, depends on the person. Maybe you want to
arrange files by topic or date, or by a highly-specific system that only makes
sense to you. All count as organized if you can find what you want when you want
it.
We’ve rebuilt Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnl3ZWJzaXRlIiwicG9zaXRpb24iOjl9],
our file organization app, with this personalization in mind.
Download the new Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RcdTAwMjZ1dG1fY2FtcGFpZ249c3BhcmtsZS1sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTB9]
THE NEW SPARKLE: FILE ORGANIZATION ON YOUR TERMS
I’ve been the general manager of Sparkle for a little over a year. In that time,
I’ve tried a lot of approaches to AI file organization that didn’t quite work.
People wanted AI to handle the organizational heavy lifting, and they wanted to
be able to change the file structure until it met their exact, often
idiosyncratic specifications.
The old Sparkle managed clutter by creating a rigid file system for you. The new
Sparkle creates one with you. It analyzes your files and generates a custom
system—but only as the starting point. From there, you can make as many changes
as you want by chatting with Sparkle’s built-in agent, until the hierarchy feels
right.
BUT FIRST: SPRING CLEANING
Before organizing what matters, Sparkle helps you get rid of what doesn’t.
The median Sparkle user has around 5,000 files on their Mac. A large portion of
those—screenshots, installer DMGs, system cache, duplicates—is digital junk. So
we’ve added a cleanup pass that runs before organization begins. From the chat
window built into the new app, you can ask Sparkle what’s in your trash, or tell
it what you want gone (“Clear my screenshots folder” or “remove anything over 1
GB I haven’t touched in a year”). Sparkle will confirm you really want those
files gone—and then move them to Trash, which gives you one last opportunity to
rescue files before you delete everything.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4109/optimized_5f8b4b16-edb8-4bbc-a2e1-aef473fed623.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMDkvb3B0aW1pemVkXzVmOGI0YjE2LWVkYjgtNGJiYy1hMmUxLWFlZjQ3M2ZlZDYyMy5wbmciLCJwb3NpdGlvbiI6MTF9
GETTING ORGANIZED
Once cleanup is done, the next stage of work can begin. Sparkle uses a sample of
your most recent files to propose a folder structure. You see exactly what it’s
suggesting—top-level folders, subfolder labels, and what goes where.
From there, you can rename, merge, delete, reorganize, and add folders, all
through chat. If Sparkle creates a “Projects” folder but you’d prefer a “Work”
folder—with “Client Projects” and “Internal Projects” nested inside—you can tell
the agent and it will make the update.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4109/optimized_5ebf01f4-330d-4dbe-8891-a39022cc1ee3.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMDkvb3B0aW1pemVkXzVlYmYwMWY0LTMzMGQtNGRiZS04ODkxLWEzOTAyMmNjMWVlMy5wbmciLCJwb3NpdGlvbiI6MTJ9
UNDER THE HOOD
Sparkle’s agent-native architecture
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9hZ2VudC1uYXRpdmUiLCJwb3NpdGlvbiI6MTN9]
became practical about four months ago, when the Claude Code SDK became
available. Before that, you could approximate the ability to have an agent move
and delete files through a chat window, but building it safely was much harder.
We’ve also found a way to create sophisticated file systems while balancing
speed and cost. Sparkle starts by analyzing a sub-section of your recent files
with Opus 4.6
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svb3B1cy00LTYiLCJwb3NpdGlvbiI6MTR9],
a very smart (and expensive) model. After you sign off on the folder structure,
classifying new files into the folders you’ve defined doesn’t require heavy AI
lifting: A file called “Q1 invoice.pdf” goes into “Finance,” a contract goes
into “Legal,” an audio file goes into “Transcripts.” Haiku 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtaGFpa3UtNC01LWFudGhyb3BpYy1jb29rZWQiLCJwb3NpdGlvbiI6MTV9],
a faster, cheaper model, can handle this just fine.
This way, you get a smarter model where it counts, without having to pay for
unnecessary usage.
TRY IT FOR YOURSELF
AI produces better outputs when paired with human judgment. That’s as true for
file organization as it is for writing and code.
The new-and-improved Sparkle is available to all paid Every subscribers.
Try the new Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPXBvc3RcdTAwMjZ1dG1fY2FtcGFpZ249c3BhcmtsZS1sYXVuY2hcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTZ9]
--------------------------------------------------------------------------------
Thanks to Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjoxN30=]
for editorial support.
Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B5YXNocG9vamFyeSIsInBvc2l0aW9uIjoxOH0=]
is the general manager of Sparkle.
To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3JlLXJlLWludHJvZHVjaW5nLXNwYXJrbGUtbWFyaWUta29uZG8teW91ci1tYWMvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MjJ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3JlLXJlLWludHJvZHVjaW5nLXNwYXJrbGUtbWFyaWUta29uZG8teW91ci1tYWMvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MjN9]
Meh
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Bad
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiKFJlKFJlKSlJbnRyb2R1Y2luZyBTcGFya2xlOiBNYXJpZSBLb25kbyBZb3VyIE1hYyIsInBvc3RfaWQiOjQxMDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Vuc3Vic2NyaWJlP3Bvc3Q9cmUtcmUtaW50cm9kdWNpbmctc3BhcmtsZS1tYXJpZS1rb25kby15b3VyLW1hY1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyOX0=].
221 Canal St 5th floor, New York, NY 10013
[http://email.mg.every.to/o/eJwEwFHOgyAMAODTjDcIRYTxwGFaqf5kYpcOl-z2_9fqXgoQGq6Qc4InQALzVzkALG3dQ2KKEYgStj22nKjEHGgxvQYfko8QYV1K8C5zQFwD8RNp9Vt6RD8Ox1_Wn5titNIjeh7YT3fIkHaf6jYZZlZlq2z7NVXavfXrsJ836utkO1A725dcTexPbrUDNzPrWz7TRvDFfGv4DwAA__88kDwh]
View Email
(Re(Re))Introducing Sparkle: Marie Kondo Your Mac
hello@every.to4/14/2026
I'm running 44 AI agents across multiple projects. Each one is just a model
pointed at a folder.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/99/small_Frame_9121.png]
Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUiLCJwb3NpdGlvbiI6MX0=]
THE FOLDER IS THE AGENT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQiLCJwb3NpdGlvbiI6Mn0=]
I'M RUNNING 44 AI AGENTS ACROSS MULTIPLE PROJECTS. EACH ONE IS JUST A MODEL
POINTED AT A FOLDER.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQiLCJwb3NpdGlvbiI6M30=]
by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4108/full_page_cover_The_Folder_Is_the_Agent.png]
Midjourney/Every illustration.
On Friday, April 17, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6NX0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjZ9]
will lead a camp for Every paid subscribers on compound engineering, the
AI-native engineering philosophy that he built and that has more than 14,000
stars on GitHub. Since the last camp, Kieran and product leader Trevin Chow have
built out product-focused workflows to make the methodology as valuable for
product managers and founders as it is for engineers. In this camp, they’ll walk
you through what’s new, go deeper on the brainstorm and ideate steps, and share
examples of using compound engineering beyond engineering work. Read the full
compound engineering guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NvbXBvdW5kLWVuZ2luZWVyaW5nP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjo3fQ==],
install the plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9jb21wb3VuZC1lbmdpbmVlcmluZy1wbHVnaW4iLCJwb3NpdGlvbiI6OH0=],
and join us for the camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtMiIsInBvc2l0aW9uIjo5fQ==].—Kate
Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGVfMTc2NyIsInBvc2l0aW9uIjoxMH0=]
--------------------------------------------------------------------------------
I spent three months trying to make agent swarms
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY2hhdGdwdC5jb20vc2hhcmUvZS82OWRjZWQ2OC1mNmJjLTgwMGUtYjRjNS1hZjZhMTM0ZDQ3MzciLCJwb3NpdGlvbiI6MTF9]
work.
The idea of multiplying myself by coordinating multiple agents at the same time
was a compelling pitch as the sole engineer building Every’s AI email assistant,
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjoxMn0=].
If I could summon a fleet of AI agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZSIsInBvc2l0aW9uIjoxM30=],
let them coordinate, and watch them produce work no single agent could match, it
would relieve some of my overwhelm.
I tried everything to make it work—Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjoxNH0=]
teams, agents dispatching tasks to other agents, orchestration setups
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLXRocmVlLXdheXMtaS13b3JrLXdpdGgtbGxtcyIsInBvc2l0aW9uIjoxNX0=]
where a lead agent managed a pool of workers. Many iterations, many burned
tokens.
But more agents didn’t make me faster. I’ve run parallel Claude Code sessions
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjoxNn0=]
for months, which works when each agent has a clear task, and I’m directing the
work. The swarm experiment was different: agents coordinating with each other,
deciding what to work on, producing output I hadn’t shaped. When 10 of them
finished simultaneously, I had 10 results to evaluate
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaS1zdG9wcGVkLXJlYWRpbmctY29kZS1teS1jb2RlLXJldmlld3MtZ290LWJldHRlciIsInBvc2l0aW9uIjoxN30=]
without enough context to know which ones I could trust. AI agents don’t have a
speed limit, but the person managing them still does.
I kept looking for a smarter orchestration layer—a better protocol or a tighter
framework that would filter the output and tell me which result to trust. Then I
stopped and looked at what was really doing the work.
It was something I already had—a folder.
A project folder with a CLAUDE.md/AGENT.md (the file that tells an AI how to
work in your project), some skill
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc2tpbGxzLmV2ZXJ5LnRvLyIsInBvc2l0aW9uIjoxOH0=]
definitions, and context accumulated through months of compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvY29tcG91bmQtZW5naW5lZXJpbmctdGhlLWRlZmluaXRpdmUtZ3VpZGUiLCJwb3NpdGlvbiI6MTl9]—that’s
an agent. The context that this folder gives an AI model makes the generalized
model a specialist in whatever task or field you want it to excel in.
I’m running 44 of these folders-as-agents across multiple projects now. Each one
runs inside a specialized folder I’ve built and tested over months, and a
dispatch layer I built on top does the routing between them. Here’s how it
works.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1061/optimized_2f828539-b123-4add-8d1d-381bd4c44b72.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnNvZnRyLmlvL2J1aWxkLXdpdGgvZXZlcnk_dXRtX3NvdXJjZT1ldmVyeVx1MDAyNnV0bV9tZWRpdW09aW5mbHVlbmNlclx1MDAyNnV0bV9jYW1wYWlnbj1haV9jby1idWlsZGVyXHUwMDI2dXRtX2NvbnRlbnQ9ZXZlcnlfbWFyY2hfbGF1bmNoX3Bvc3QiLCJwb3NpdGlvbiI6MjAsImFkdmVydGlzZW1lbnRfaWQiOjEwNjF9
BUILD AI APPS THAT ACTUALLY WORK
Softr’s AI Co-Builder lets you describe the internal tool or portal your
business needs and get back a real, working app in minutes—database, logic,
logins, permissions, security, and all. No coding. Not a prototype. Ready for
real users immediately. Switch between AI and visual editing whenever you want.
Start building at softr.io
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnNvZnRyLmlvL2J1aWxkLXdpdGgvZXZlcnk_dXRtX3NvdXJjZT1ldmVyeVx1MDAyNnV0bV9tZWRpdW09aW5mbHVlbmNlclx1MDAyNnV0bV9jYW1wYWlnbj1haV9jby1idWlsZGVyXHUwMDI2dXRtX2NvbnRlbnQ9ZXZlcnlfbWFyY2hfbGF1bmNoX3Bvc3RcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjEsImFkdmVydGlzZW1lbnRfaWQiOjEwNjF9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MjJ9].
THE AGENTS HIDING ON YOUR HARD DRIVE
People hear “agent” and picture a Rube Goldberg machine
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZW4ud2lraXBlZGlhLm9yZy93aWtpL1J1YmVfR29sZGJlcmdfbWFjaGluZSIsInBvc2l0aW9uIjoyM30=]—dozens
of comically complex moving parts, each one triggering the next. But an agent is
much simpler: a model with enough context so you don’t have to re-explain
everything each time you open the chat.
Here’s an example: All of Cora’s code lives in a project folder in the Every
organization on GitHub. When I open that folder with Claude, Claude can see the
code and the structure. But it doesn’t know my way of working or what I care
about, which is why the folder also includes a CLAUDE.md
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly9jbGF1ZGUubWQiLCJwb3NpdGlvbiI6MjR9]
file. The file tells Claude how I name things and how I structure tests. That’s
an agent—not a fancy one, but an agent nonetheless. Just by pointing the model
at this folder, which contains some of my personality, knowledge, and taste
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC93aGF0LWlzLXRhc3RlLXJlYWxseSIsInBvc2l0aW9uIjoyNX0=],
the model can be a specialist in my codebase.
Claude Skills—files that give the model specific capabilities—are an example of
this “folder as agent” structure. Before anyone called them “skills,” people
were already writing markdown files full of instructions and dropping them into
project directories.
My ~/cora/ folder goes further:
* Conventions and standards: The CLAUDE.md covers Rails conventions, deploy
workflows, and database patterns.
* Institutional knowledge: The docs/developer-docs/ directory holds
accumulated knowledge that any new agent inherits automatically, including
architecture reports, the email processing pipeline, and the assistant system
design
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvZnJvbS1ldmVyeS1zdHVkaW8tY29yYS1hc3Npc3RhbnQtc3BpcmFsLWdvZXMtYWdlbnRpYy1hbmQtc3BhcmtsZS1kZS1kdXBlcyIsInBvc2l0aW9uIjoyNn0=].
* Operational memory: The docs/runbooks/ and docs/investigations/ capture
operational patterns built from real incidents.
* Specialized agents: .claude/agents/ holds specialists I’ve refined over
months: reviewers, planners, and the assistant-component-creator.
When I point a model at this folder, it starts working with everything Cora
knows about itself.
The reading order I give to every new agent that touches Cora is the following:
Read CLAUDE.md first, then the architecture document, then the assistant system
report, then the assistant’s prompt, then the component creator agent.
My Cora repository serves as a living memory system: conventions, runbooks, and
specialized agents all layered so any new model instantly inherits how Cora
thinks and operates. (All images courtesy of Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4108/optimized_46f0bce3-b65e-415b-a584-fc79624aa862.jpeg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwOC9vcHRpbWl6ZWRfNDZmMGJjZTMtYjY1ZS00MTViLWE1ODQtZmM3OTYyNGFhODYyLmpwZWciLCJwb3NpdGlvbiI6Mjd9My
Cora repository serves as a living memory system: conventions, runbooks, and
specialized agents all layered so any new model instantly inherits how Cora
thinks and operates. (All images courtesy of Kieran Klaassen.)
~/cora-agent/, another folder, is a completely different agent, though it runs
on the same model. (I mostly use Opus 4.6
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNiIsInBvc2l0aW9uIjoyOH0=],
but also like GPT 5.4
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9ncHQtNS00LW9wZW5haS1pcy1iYWNrIiwicG9zaXRpb24iOjI5fQ==]
and Gemini Pro
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWdlbWluaS0zLXByby1hLXJlbGlhYmxlLXdvcmtob3JzZS13aXRoLXN1cnByaXNpbmctZmxhaXIiLCJwb3NpdGlvbiI6MzB9]
3.1.)
Where ~/cora/ builds features, ~/cora-agent/ runs the operation. It has no
app code, so it can’t accidentally modify production code while doing operations
work. Instead, it has skills for:
* Querying AppSignal to check for errors and performance problems across Cora’s
live system
* Tailing Render logs to watch server output in real time and catch issues as
they happen
* Pulling from a Postgres read replica—a copy of Cora’s database—so it can
query user data without affecting the live version
* Reading Intercom tickets so it can connect customer complaints to technical
problems
* Correlating GitHub deploys to production incidents, tracing a break back to
the specific code change that caused it
.claude/skills/ directory is a cockpit—a single place where the agent can see
and interact with every system Cora depends on. Each external system Cora
touches has a reference file telling the agent exactly how to talk to it. Its
bin/ directory has Ruby daemons (background processes that stay running
continuously) running continuously: a scheduler, an inbox processor that triages
incoming issues automatically, and a health monitor that restarts stalled
processes. Three postmortems live in docs/postmortems/. A dense deploy journal
covers every Cora pull request from March through April.
Just by changing the folder and not the model, I have a different agent. Point
Opus at ~/cora/ and it’s a Rails engineer. Point it at ~/cora-agent/ and it’s
an ops engineer who knows our incident history, our service topology, and
exactly which Slack channel to notify.
A MORNING WITH 44 AGENTS
Once you realize the folder is the agent, you can run as many as you want. I
have a handful of specialized folders, but 44 agents running across them at any
given time—several working inside ~/cora/ simultaneously on different tasks,
others monitoring production from ~/cora-agent/, others handling orchestration.
It’s the same folders, just different jobs happening in parallel.
The obvious question is: Who manages 44 of them?
For months, the answer was me, manually. I’d open a terminal tab, navigate to a
project folder, start a Claude Code session, give it a task, open another tab,
and do it again. I was the dispatch layer—keeping track of which agent was
working on what, which tasks had finished, and which were stuck. It worked when
I had five agents. At 10, I started forgetting what was running where. At 44, it
was unsustainable. Bugs I knew were easy to fix sat untouched for days, and pull
request reviews piled up.
So I built a dispatch layer: a system that sits above the folders and routes
work between them. There’s a Ruby daemon that watches a directory for spawn
requests. When I ask it to orchestrate a task, it creates a lead agent, the lead
breaks the task into subtasks and writes each one as a file, and the daemon
picks those files up and spawns worker agents in the right folders. Workers
report back by writing files. The daemon checks status every 60 seconds. There’s
no need for custom networking or agent-to-agent protocol.
As a result, I went from manually juggling terminal tabs to managing my entire
engineering surface from one place. I interact with the dispatch layer through
slash commands in Claude Code. Two do most of the work:
TWO COMMANDS THAT REPLACE 20 TERMINAL TABS
* The morning briefing: I type /hey into Claude Code to get a status report.
For each project, the system checks what was completed, what errored, what’s
blocked, and any new high-priority issues. This one command yields a complete
picture of what needs my attention across Cora’s main codebase, the ops
environment, and the orchestration system.
* The kickoff: I type /orchestrate to kick off a task—for example,
/orchestrate “Fix GitHub issue #1765.” The system creates a lead agent, which
breaks down the task and spawns workers in the right folders. Each worker
inherits that folder’s full context—its CLAUDE.md, agents, and accumulated
knowledge. Workers do the work. A pull request appears, and I review it.
With the /orchestrate command, a lead agent delegates to specialized workers
across contexts, and you watch the entire system think in parallel.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4108/optimized_2fdb920e-0dff-47b4-9653-b47961d8e09f.jpeg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwOC9vcHRpbWl6ZWRfMmZkYjkyMGUtMGRmZi00N2I0LTk2NTMtYjQ3OTYxZDhlMDlmLmpwZWciLCJwb3NpdGlvbiI6MzF9With
the /orchestrate command, a lead agent delegates to specialized workers across
contexts, and you watch the entire system think in parallel.
Every agent gets a pane I can watch live in tmux (a terminal tool for running
multiple sessions at once). A dashboard shows me a live map called an agent tree
that shows every agent and its status—working, waiting, done, or error. Pull
requests and GitHub issue comments arrive for asynchronous review. I process
results when I’m ready, instead of when agents finish their tasks.
The whole thing runs on a Ruby daemon with file-based messaging. The dispatch
layer is not sophisticated infrastructure. The sophistication lies in the
folders underneath it—each one a specialist built through months of learning
from work.
Anthropic’s own research
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFudGhyb3BpYy5jb20vZW5naW5lZXJpbmcvbXVsdGktYWdlbnQtcmVzZWFyY2gtc3lzdGVtIiwicG9zaXRpb24iOjMyfQ==]
backs up why this pattern works: An Opus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP2FwcD1kZXNrdG9wXHUwMDI2dj1VbnpjNzMxaUNVWSIsInBvc2l0aW9uIjozM30=]
lead agent with Sonnet
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1zb25uZXQtNC01IiwicG9zaXRpb24iOjM0fQ==]
sub-agents outperformed a single Opus agent by 90 percent on research tasks. But
they also found that multi-agent systems burn 15 times more tokens than
single-agent setups, and that most coding tasks have fewer parallelizable steps
than research, which makes them harder to split across agents. The dispatch
layer doesn’t replace me—it handles the tracking so that I still decide what
work gets done and where it goes.
WHAT BREAKS AT SCALE (AND WHY YOU CAN’T VIBE ORCHESTRATE)
That morning walkthrough makes it sound smooth, but it isn’t always.
The encoding bug was my favorite disaster. For weeks, agents would randomly
crash mid-task, and the error message gave no helpful explanation. I dug through
logs, checked API responses, and tested network configurations. The culprit
turned out to be em dashes and curly quotes—characters from text I’d copy-pasted
into prompts. My daemon was running US-ASCII encoding, which only recognizes
plain English letters, so those special characters were crashing it. The
frontier of AI-assisted development is full of problems like this: genuinely
dumb, and shockingly hard to find.
The harder ongoing challenge is context drift. With dozens of agents, some end
up running stale versions of tasks or duplicating work that another agent
already finished. The list of active agents grows, but I have to do manual
cleanup. I don’t have a good automated solution yet—I prune regularly and accept
that some tokens get wasted.
This setup also entails a sneaky issue: agent stalls. An agent makes too many
API calls too fast or gets stuck waiting for input, and its status stays on
“working” indefinitely. You don’t notice until you check, and when you’re
managing 44 agents, you don’t always check.
These failures point to the biggest lesson I’ve learned: You can’t vibe
orchestrate.
Just like you can’t vibe code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaS1yZWJ1aWx0LXNwYXJrbGUtaW4tMTQtZGF5cy13aXRoLWFpIiwicG9zaXRpb24iOjM1fQ==]—you
need plans before you start building
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nIiwicG9zaXRpb24iOjM2fQ==]—and
you can’t vibe fix
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC93aGVuLXlvdXItdmliZS1jb2RlZC1hcHAtZ29lcy12aXJhbC1hbmQtdGhlbi1nb2VzLWRvd24iLCJwb3NpdGlvbiI6Mzd9]
when things break in production, you can’t hand a folder to the dispatch layer
and hope for the best. When I start a new project, I don’t immediately hand it
to the dispatch layer. I set up the folder, build the agent, establish the
flows—the compound engineering loop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6Mzh9]—and
use them myself until they’re predictable. Only when I trust a flow do I hand it
off to the dispatch layer and stop watching. If you skip this step, you’ll have
agents opening pull requests for work you’ve already finished and filing
duplicate issues. The order of work is key: Build it, use it, trust it, and then
orchestrate it.
YOUR FOLDER IS ALREADY AN AGENT
I started this whole experiment trying to build a swarm. I ended up with 44
folders, each one with specialized context built through months of work,
connected by a dispatch layer.
It’s not what I expected, but it works. You also have the building blocks to
create the same thing.
If your project has a CLAUDE.md and some files in .claude/, you have an agent.
You just haven’t been treating it like one.
Here’s an experiment for you: Look at your project folder. Is it a generic setup
or a specialist? If it’s generic—if your CLAUDE.md is boilerplate you copied
from someone’s blog post—spend 30 minutes making it yours. Add your conventions,
your patterns, your opinions about how code should be written. Then try running
two agents in separate git worktrees (separate copies of your codebase so they
don’t interfere with each other) and notice where you slow things down. That’s
where the dispatch layer needs to go.
I’m one step into that myself. I’ve moved from manually orchestrating—opening
terminal tabs, navigating folders, and starting sessions—to having a dispatch
layer do that routing for me.
The step after this is already arriving. Anthropic just launched Claude Managed
Agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcGxhdGZvcm0uY2xhdWRlLmNvbS9kb2NzL2VuL21hbmFnZWQtYWdlbnRzL292ZXJ2aWV3IiwicG9zaXRpb24iOjM5fQ==]—a
hosted service that handles sandboxing, state management, and tool execution so
developers can focus on what their agents do rather than how to keep them
running. The folder-as-agent pattern makes that kind of managed autonomy
possible: a trusted, specialized environment the model can run inside without
you holding its hand.
The industry is spending a lot of energy on autonomous swarms. I spent three
months there too, and found that for now, the answer is still just a folder.
--------------------------------------------------------------------------------
GO FURTHER
* Read Kieran’s comprehensive guide to compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NvbXBvdW5kLWVuZ2luZWVyaW5nP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjo0MH0=]
* Install the compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9jb21wb3VuZC1lbmdpbmVlcmluZy1wbHVnaW4iLCJwb3NpdGlvbiI6NDF9]
* Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAiLCJwb3NpdGlvbiI6NDJ9]
from Kieran’s last compound engineering camp
--------------------------------------------------------------------------------
Thank you to Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjo0M30=]
for editorial support.
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjQ0fQ==]
is the general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6NDV9],
Every’s email product. Follow him on X at @kieranklaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20va2llcmFua2xhYXNzZW4iLCJwb3NpdGlvbiI6NDZ9]
or on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9raWVyYW4ta2xhYXNzZW4vIiwicG9zaXRpb24iOjQ3fQ==].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3Vic2NyaWJlIiwicG9zaXRpb24iOjQ4fQ==],
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjo0OX0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9jb21wYW55L2V2ZXJ5aW5jLyIsInBvc2l0aW9uIjo1MH0=].
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTJ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTN9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1NH0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEZvbGRlciBJcyB0aGUgQWdlbnQgIiwicG9zdF9pZCI6NDEwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGhlLWZvbGRlci1pcy10aGUtYWdlbnQvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1NX0=]
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The Folder Is the Agent
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Hi there,
Registration for Claude Code for Absolute Beginners (
https://0ab9ee3d.click.kit-mail3.com/27uqlqp94xioh8w3p35b3hg903263sghkm6em/3ohphkh3mwvrx0ir/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
) closes tonight.
People who take this course almost always come back wishing
they’d brought a colleague. So for the next 12 hours, we’re
making that easier: five seats for $5,000 instead of $6,250. Use
this link (
https://0ab9ee3d.click.kit-mail3.com/27uqlqp94xioh8w3p35b3hg903263sghkm6em/n2hohvhvqdeg2qi6/aHR0cHM6Ly9idXkuc3RyaXBlLmNvbS84eDIyOHI5amI2U0RnSTI5SzBhQXcyMA==
) to sign up. If you’ve been thinking about bringing your
colleagues, this is a good moment to do it.
The course runs Tuesday, April 14, 10 a.m.–5 p.m. ET on Zoom.
It’s led by me, Mike Taylor (
https://0ab9ee3d.click.kit-mail3.com/27uqlqp94xioh8w3p35b3hg903263sghkm6em/48hvhehmlok9w8bx/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
) (Every’s head of tech consulting), with Dan Shipper (
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) as a guest instructor. In one day, you go from never having
opened the terminal to building something real you can use at
work—and leaving with a workflow you can repeat on your own. Read
on (
https://0ab9ee3d.click.kit-mail3.com/27uqlqp94xioh8w3p35b3hg903263sghkm6em/3ohphkh3mwvrx0ir/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
) for more details.
This is for true beginners. If you've been curious about Claude
Code and haven't known where to start, April 14 is your day.
-->Reserve your spot (
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Reserve your spot (
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Mike Taylor
Head of tech consulting at Every
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Claude Code for Absolute Beginners: 12 hours left to register—20% off for teams
hello@every.to4/13/2026
Plus: How Every runs on four agents—and what happens when everyone gets one
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/94/small_context_windown_1.png]
Context Window
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdyIsInBvc2l0aW9uIjoxfQ==]
THE MISSING LAYER IN AI ADOPTION
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbiIsInBvc2l0aW9uIjoyfQ==]
PLUS: HOW EVERY RUNS ON FOUR AGENTS—AND WHAT HAPPENS WHEN EVERYONE GETS ONE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbiIsInBvc2l0aW9uIjozfQ==]
by Every Staff
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ARXZlcnklMjBTdGFmZiIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4107/full_page_cover_CW_Cover_Image_Sunday(2).png]
Midjourney/Every illustration.
Hello, and happy Sunday! Two housekeeping notes: Our next cohort of Claude Code
for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjo1fQ==]
is taking place on Tuesday, April 14, and Every has opened seven new roles
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jYXJlZXJzIiwicG9zaXRpb24iOjZ9].
Join us!—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0ZV8xNzY3IiwicG9zaXRpb24iOjd9]
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to get it in your inbox.
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“Writing With AI Is Harder Than You Think”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by93b3JraW5nLW92ZXJ0aW1lL3dyaXRpbmctd2l0aC1haS1pcy1oYXJkZXItdGhhbi15b3UtdGhpbmsiLCJwb3NpdGlvbiI6OX0=]
by Katie Parrott/Working Overtime: The discourse about AI and writing generally
assumes prompt in, text out, done. Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjEwfQ==]
shows her much more involved process: an agent that interviews her before she
writes a word, a back-and-forth on her structure that she has to fight for, a
panel of AI critics named Hemingway and Hitchcock, and a last read that flags
anything that sounds machine-generated. Read this because successful AI writing
demands more judgment, not less.
“Your Best AI Strategy Starts at the Top”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3lvdXItYmVzdC1haS1zdHJhdGVneS1zdGFydHMtYXQtdGhlLXRvcCIsInBvc2l0aW9uIjoxMX0=]
by Natalia Quintero and Mike Taylor: Most executives approach AI like a software
purchase—evaluate, compare features, and plug in. Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF0YWxpYV8yOTQ0IiwicG9zaXRpb24iOjEyfQ==]
and Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjEzfQ==]
see it differently: Using AI is people management, not platform adoption. You
delegate clearly, check the output, and supply the judgment the model doesn’t
have. Read this for the five concrete actions senior leaders can take to
increase AI adoption within their companies.
“Get Your Hands Dirty”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9nZXQteW91ci1oYW5kcy1kaXJ0eSIsInBvc2l0aW9uIjoxNH0=]
by Every Staff/Context Window: Anthropic blocked Claude subscriptions from
working with third-party agent harnesses like OpenClaw; OpenAI hasn’t—and Opus
4.6 token usage is down significantly while GPT-5.4’s has surged. Plus: why the
technical/non-technical split is the wrong way to think about AI adoption, who
counts as an “author” when AI does the drafting, and a two-step design workflow
from Every’s team.
“How We Run a 25-person Company on Four AI Agents”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctd2UtcnVuLWEtMjUtcGVyc29uLWNvbXBhbnktb24tZm91ci1haS1hZ2VudHMiLCJwb3NpdGlvbiI6MTV9]
by Katie Parrott/Source Code: Every runs six products, a media company, and a
consultancy—and until recently, COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjE2fQ==]
was the router keeping all of it coordinated. Now four custom Notion agents
handle prioritization, meeting-to-task conversion, OKR planning, and daily
growth reporting. Read this for the full breakdown of each agent, and copy-paste
prompts to build your own. (This piece was based on a camp sponsored by Notion.)
“Every Is Half Agent Now”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1pcy1oYWxmLWFnZW50LW5vdyIsInBvc2l0aW9uIjoxN30=]
by Laura Entis/Context Window: Every gave each employee a Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjoxOH0=]—a
dedicated AI agent—and we’re writing the etiquette for them as we go. Brandon
Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjE5fQ==]
and Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Ad2lsbGlld2lsbGlhbXMiLCJwb3NpdGlvbiI6MjB9]
join Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyMX0=]
to share what they’ve learned: Agents earn trust by executing tasks publicly,
and everyone is a manager now whether they’ve had direct reports or not. Plus:
Anthropic has built a powerful new model it’s not releasing publicly; 70 percent
of Every staff use gendered pronouns for their agents; and a prompt for when
your agent won’t stop talking. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMHpxRzBmdGpEbHc5RXc1WEw4ZWloNj9zaT1USVpWanBIM1R0YW53dFo5RUhBQUh3IiwicG9zaXRpb24iOjIyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC93ZS1nYXZlLWV2ZXJ5LWVtcGxveWVlLWFuLWFpLWFnZW50LWhlcmVzLXdoYXQtaGFwcGVuZWQvaWQxNzE5Nzg5MjAxP2k9MTAwMDc2MDI3NzY0NCIsInBvc2l0aW9uIjoyM30=],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDQxODk0ODU4NDAzNTEyNTcxIiwicG9zaXRpb24iOjI0fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9TUmxUZ0loRVNqdyIsInBvc2l0aW9uIjoyNX0=].
“The Market for Making AI Better”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbGF5dGVzdGluZy90aGUtbWFya2V0LWZvci1tYWtpbmctYWktYmV0dGVyIiwicG9zaXRpb24iOjI2fQ==]
by Alex Duffy/Thesis: Reddit, Shutterstock, and News Corp are making hundreds of
millions licensing data to AI labs, with contracts growing 20 percent annually.
Alex Duffy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AQWx4QWkiLCJwb3NpdGlvbiI6Mjd9]
argues that that undersells it: A 4-billion-parameter model recently beat one 60
times its size by training on the right financial data. Read this to understand
what makes your company’s proprietary data valuable, and whether to license it,
train on it yourself, or both.
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6Mjh9]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjoyOX0=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vRXZqYlB3R3duY1x1MDAyNnNvdXJjZV92ZV9wYXRoPU9UWTNNVFFcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjozMH0=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzF9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzJ9],
and by learning and playing with AI every day ourselves.
UPCOMING COURSE
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjozM30=]
(April 14): This beginner-friendly, live workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjM0fQ==]
(head of tech consulting at Every) is designed to get you from zero to a
working project with Claude Code. Learn more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjozNX0=].
--------------------------------------------------------------------------------
FROM EVERY STUDIO
SPARKLE IS GETTING A FULL MAKEOVER
The Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvIiwicG9zaXRpb24iOjM2fQ==]
team has been working on a ground-up user interface redesign—new animations, new
onboarding, new everything. General manager Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AeWFzaHBvb2phcnkiLCJwb3NpdGlvbiI6Mzd9]
says it doesn’t even feel like the same app. The new version is already
available to download from Sparkle’s website
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvIiwicG9zaXRpb24iOjM4fQ==].
Tune in next week for the full rollout.
MONOLOGUE NOTES IS LIVE
Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6Mzl9]
now saves and organizes your recordings as browsable notes. General manager
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF2ZWVuXzY4MDQiLCJwb3NpdGlvbiI6NDB9]
has been using it to capture everything from team calls to solo idea sessions,
then pulling those notes into other tools via Monologue’s CLI. The summaries are
designed for builder workflows where you want to revisit what you were thinking,
not just what you agreed to do. Update
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6NDF9]
to the latest version to try it.
SPIRAL IS EXPERIMENTING WITH AGENT-TO-AGENT WORKFLOWS
Two days after the release of Anthropic’s new managed agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wbGF0Zm9ybS5jbGF1ZGUuY29tL2RvY3MvZW4vbWFuYWdlZC1hZ2VudHMvb3ZlcnZpZXciLCJwb3NpdGlvbiI6NDJ9],
Marcus Moretti, general manager of Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3dyaXRld2l0aHNwaXJhbC5jb20iLCJwb3NpdGlvbiI6NDN9],
has set them up to power Spiral’s API. The setup lets an external agent (rather
than a human) hand off a writing task to Spiral, where the two agents interview
each other behind the scenes before producing a draft with no human input
required. Marcus built a new API endpoint for this flow and added an API label
in Spiral’s UI so users can distinguish between agent-generated and
human-initiated conversations. The API also now supports attachments and smarter
default selections for workspace and style. Conversations via API show up in
your Spiral chat history with an “API” label, so you can pick up where the agent
left off.
--------------------------------------------------------------------------------
ALIGNMENT
The wrong fight. I don’t know what’s in the water in Utah, but whatever it is, I
want more of it, because the state is leading the country on using AI in
healthcare.
Legion Health, a Y Combinator-backed San Francisco startup, has been cleared to
use AI in Utah to renew a handful of psychiatric prescriptions, including Prozac
and Zoloft, for patients who are already stable and on an established treatment
plan. It’s the second AI healthcare pilot approved there, and it’s replacing the
barrages of emails from patients who are stable on the same dose, contacting
their clinicians who are already buried in administrative work, who have to
produce a piece of paper that says yes, same drug, same dose, carry on. This is
often done outside of working hours, and without any reimbursement.
To ensure the pilot is safe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHltbnRzLmNvbS9hcnRpZmljaWFsLWludGVsbGlnZW5jZS0yLzIwMjYvbGVnaW9uLWhlYWx0aC1haS1jbGVhcmVkLXRvLXByb3ZpZGUtZmFzdGVyLXJlZmlsbHMtZm9yLXV0YWgtcGF0aWVudHMvIiwicG9zaXRpb24iOjQ0fQ==],
the first 250 AI renewals are reviewed by a physician before anything reaches a
pharmacy, and the AI has to agree with that physician more than 98 percent of
the time before it can proceed independently. The next 1,000 renewals are then
reviewed, with an even higher threshold of 99 percent before the oversight
shifts to randomized monthly testing, with Legion filing monthly reports on
accuracy and any adverse outcomes throughout.
Yet both the tech coverage
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9mdXR1cmlzbS5jb20vaGVhbHRoLW1lZGljaW5lL3N0YXJ0dXAtYWktc3lzdGVtLXByZXNjcmliZS1wc3ljaGlhdHJpYy1tZWRpY2F0aW9uIiwicG9zaXRpb24iOjQ1fQ==]
and members of the medical establishment
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudGhldmVyZ2UuY29tL2FpLWFydGlmaWNpYWwtaW50ZWxsaWdlbmNlLzkwNjUyNS9haS1jaGF0Ym90LXByZXNjcmliZS1yZWZpbGwtcHN5Y2hpYXRyaWMtZHJ1Z3MiLCJwb3NpdGlvbiI6NDZ9]
have deemed it too risky. The criticism splits into two camps: prescribing
error, and the app’s insufficiency to improve access to the patients who need
care most. On prescribing error, the hard clinical judgment has already been
made by a human; what the AI is doing is confirming that nothing has changed,
which it has to get right 98 percent of the time before it’s allowed to proceed
unsupervised.
On access, it’s true that you have to already be in treatment to use this
service, but if a psychiatrist in rural Utah who typically spends part of their
day processing renewal emails for stable patients no longer needs to do so, they
have more time for the patients who need them.
Most of Utah’s counties are designated mental health provider shortage areas,
leaving around 500,000 residents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb21tZXJjZS51dGFoLmdvdi9haS9hZ3JlZW1lbnRzL2FpLWxlZ2lvbi1oZWFsdGgvIiwicG9zaXRpb24iOjQ3fQ==]
without adequate psychiatric care.
Physician risk-aversion is one of medicine’s great virtues in the right context,
but renewing a stable prescription is not that context, and dressing up
administrative inertia as a patient safety concern doesn’t make it one.—Ashwin
Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9Bc2h3aW5yZWFkcyIsInBvc2l0aW9uIjo0OH0=]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjo0OX0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjUwfQ==].
We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Dictate effortlessly with Monologue
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Work on documents with AI agents using Proof
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Upgrade to paid
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbi9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1OH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbi9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1OX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbi9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjYwfQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1pc3NpbmcgTGF5ZXIgaW4gQUkgQWRvcHRpb24iLCJwb3N0X2lkIjo0MTA3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtbWlzc2luZy1sYXllci1pbi1haS1hZG9wdGlvbi9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjYxfQ==]
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The Missing Layer in AI Adoption
hello@every.to4/12/2026
Reddit, Shutterstock, and News Corp are making hundreds of millions licensing
data to AI labs. Your company could be benefiting, too.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/102/small_playtesting.png]
Playtesting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3RoZS1tYXJrZXQtZm9yLW1ha2luZy1haS1iZXR0ZXI_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6MX0=]
THE MARKET FOR MAKING AI BETTER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3RoZS1tYXJrZXQtZm9yLW1ha2luZy1haS1iZXR0ZXI_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6Mn0=]
REDDIT, SHUTTERSTOCK, AND NEWS CORP ARE MAKING HUNDREDS OF MILLIONS LICENSING
DATA TO AI LABS. YOUR COMPANY COULD BE BENEFITING, TOO.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3RoZS1tYXJrZXQtZm9yLW1ha2luZy1haS1iZXR0ZXI_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6M30=]
by Alex Duffy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3RoZS1tYXJrZXQtZm9yLW1ha2luZy1haS1iZXR0ZXI_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4106/full_page_cover_Is_Your_Data_Worth_As_Much_As_Your_Product_.png]
Midjourney/Every illustration.
Many AI investors are betting that the biggest AI models will win—that scale and
compute beat everything else
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy90d28td2F5cy10by13aW4taW4tdGhlLXBvc3Qtc29mdHdhcmUtZXJhIiwicG9zaXRpb24iOjV9].
But recent research and market moves suggest otherwise. Alex Duffy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BBbHhBaSIsInBvc2l0aW9uIjo2fQ==],
who runs a company that uses games to make AI models
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3dlLXRyYWluZWQtYW4tYWktb24tYS1ib2FyZC1nYW1lLWl0LWJlY2FtZS1hLWJldHRlci1jdXN0b21lci1zdXBwb3J0LWFnZW50LTI5OWI1OTM4LTA5ZGQtNDg4MS04MDNmLWFlYTIxZjBkNDYxZiIsInBvc2l0aW9uIjo3fQ==]
better, explains what he’s seeing from inside this market—and why the data your
company already has might be worth more than you think.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRlXzE3NjciLCJwb3NpdGlvbiI6OH0=]
--------------------------------------------------------------------------------
My friend recently received a strange email. The sender, someone at a large data
provider for AI labs, wanted to know if my friend could share data on things
like the number of Dropbox files his company had stored or the number of tickets
it had processed on Zendesk. Compensation, commensurate with the data, was
promised.
He showed me the email, curious. To me, the founder of a company that sells data
and environments to AI companies
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3dlLXRyYWluZWQtYW4tYWktb24tYS1ib2FyZC1nYW1lLWl0LWJlY2FtZS1hLWJldHRlci1jdXN0b21lci1zdXBwb3J0LWFnZW50LTI5OWI1OTM4LTA5ZGQtNDg4MS04MDNmLWFlYTIxZjBkNDYxZiIsInBvc2l0aW9uIjo5fQ==]
to help them train models better, this was just another sign of the robust
market forming for making AI better.
Reddit, Shutterstock, and News Corp are making hundreds of millions a year
licensing their high-quality data to companies training AI, and those contracts
are growing about 20 percent annually, according to their quarterly filings.
News Corp’s CEO put it bluntly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy50aGVndWFyZGlhbi5jb20vbWVkaWEvMjAyNi9tYXIvMDQvbmV3cy1jb3JwLW1ldGEtYWktZGVhbC11czUwbSIsInBvc2l0aW9uIjoxMH0=]:
“We’re essentially an input company [for AI].”
Shutterstock and Reddit are making the most profits from licensing data to AI.
(Graphic courtesy of Alex Duffy based on publicly available sources.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4106/optimized_ccce3b3e-561e-4fcf-8d7d-8d20eb36e3f3.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMDYvb3B0aW1pemVkX2NjY2UzYjNlLTU2MWUtNGZjZi04ZDdkLThkMjBlYjM2ZTNmMy5wbmciLCJwb3NpdGlvbiI6MTF9Shutterstock
and Reddit are making the most profits from licensing data to AI. (Graphic
courtesy of Alex Duffy based on publicly available sources.)
Academic publishers, documentary archives, game studios, and companies sitting
on years of enterprise data have all been courted for the seeds of intelligence
needed to train the next generation of models. Mercor, which provides data to AI
labs for training, became one of the fastest-growing companies in history
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RlY2hjcnVuY2guY29tLzIwMjUvMTAvMjcvbWVyY29yLXF1aW50dXBsZXMtdmFsdWF0aW9uLXRvLTEwYi13aXRoLTM1MG0tc2VyaWVzLWMvIiwicG9zaXRpb24iOjEyfQ==]
before losing four terabytes of data
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2ZvcnR1bmUuY29tLzIwMjYvMDQvMDIvbWVyY29yLWFpLXN0YXJ0dXAtc2VjdXJpdHktaW5jaWRlbnQtMTAtYmlsbGlvbi8iLCJwb3NpdGlvbiI6MTN9]
to hackers last week. Competitors Turing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2pvbnNpZGQvc3RhdHVzLzIwMzUxNjgwODU1NTczNTQ4NDY_cz00NiIsInBvc2l0aW9uIjoxNH0=],
Handshake
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL0dhcnJldHRMb3JkL3N0YXR1cy8yMDM1NTA2NTUwNTU5OTE2MzI4P3M9MjAiLCJwb3NpdGlvbiI6MTV9],
and SID.ai
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL21heHJ1bXBmL3N0YXR1cy8yMDM5MTM1NDc4MzUyNjQ2MjY0IiwicG9zaXRpb24iOjE2fQ==]
are scrambling to fill the gap, reaching out to founders and anyone with access
to buy operational data, similar to the request my friend received.
While some experts have speculated that general models will win out in
performance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy90d28td2F5cy10by13aW4taW4tdGhlLXBvc3Qtc29mdHdhcmUtZXJhIiwicG9zaXRpb24iOjE3fQ==]
over specialized models—that scale and compute will beat curation—the success of
these companies shows that the market is making a more nuanced bet.
A small model trained on fewer than 2,000 examples from real lawyers, bankers,
and consultants recently beat all but the best frontier models
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hcHBsaWVkY29tcHV0ZS5jb20vY2FzZS1zdHVkaWVzL21lcmNvciIsInBvc2l0aW9uIjoxOH0=]
on corporate legal work, at a fraction of the price, since they used an
open-source model and now only face the cost of running it.
A small model trained on fewer than 2,000 examples from real lawyers, bankers,
and consultants recently beat all but the best frontier models on corporate
legal work. (Image courtesy of AppliedCompute.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4106/optimized_03a67ca0-ce62-4fff-ae2d-524595a854cb.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE1hcmtldCBmb3IgTWFraW5nIEFJIEJldHRlciIsInBvc3RfaWQiOjQxMDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQxMDYvb3B0aW1pemVkXzAzYTY3Y2EwLWNlNjItNGZmZi1hZTJkLTUyNDU5NWE4NTRjYi5wbmciLCJwb3NpdGlvbiI6MTl9A
small model trained on fewer than 2,000 examples from real lawyers, bankers, and
consultants recently beat all but the best frontier models on corporate legal
work. (Image courtesy of AppliedCompute.)
More companies are racing to catalogue and operationalize human knowledge, and
whoever leads this market may shape which ideas, which history, and whose
principles inform the most powerful tools we’ve ever built.
Uploaded image
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HOW TO STOP BABYSITTING YOUR AGENT
Agents can generate code. Getting it right for your system, team conventions,
and past decisions is the hard part. You end up wasting time and tokens in the
correction loops. More MCPs, rules, and bigger context windows give agents
access to information, but not understanding. The teams pulling ahead have an
organizational context engine to give agents exactly what they need for the task
at hand.
Join us for a free webinar on April 23 to see:
1. Where teams get stuck on the AI maturity curve and why common fixes fall
short
2. How a context engine solves for quality, efficiency, and cost
3. Live demo: the same coding task with and without an organizational context
engine
If you want to maximize the value you get from AI agents, this one is worth your
time.
Register now
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THE DATA WITH VALUE
The data sources with the most value share two traits:...
--------------------------------------------------------------------------------
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The Market for Making AI Better
hello@every.to4/10/2026
How Every uses custom agents for prioritization, meeting notes, OKR planning,
and growth tracking—plus sample prompts to build your own
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
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Source Code
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HOW WE RUN A 25-PERSON COMPANY ON FOUR AI AGENTS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzIiwicG9zaXRpb24iOjJ9]
HOW EVERY USES CUSTOM AGENTS FOR PRIORITIZATION, MEETING NOTES, OKR PLANNING,
AND GROWTH TRACKING—PLUS SAMPLE PROMPTS TO BUILD YOUR OWN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzIiwicG9zaXRpb24iOjN9]
by Katie Parrott
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[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4105/full_page_cover_Four_Notion_Agents_You_Can_Build_Today.png]
Midjourney/Every illustration.
This event was produced in partnership with Notion
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They had no input on the development of this article.
Want to learn alongside Every’s team? Check out our upcoming camps and courses
at every.to/events
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--------------------------------------------------------------------------------
Every runs six products, a media company, and a consultancy with around 25
people. At any given moment, each person has roughly 30 tasks on their to-do
list. So how do they figure out which to work on first?
The team used to rely on Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyYW5kb25fNTI2MyIsInBvc2l0aW9uIjo3fQ==],
Every’s COO, to run traffic control and coordinate the whole company, which
required him to manually cross-reference launch calendars, company strategy
documents, and task lists. Now he messages a Notion agent named Anton in Slack
and gets a prioritized list for himself and others in seconds.
Anton is one of four custom agents Every has built with help from Notion AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5jb20vZW4tZ2IvcHJvZHVjdC9haSIsInBvc2l0aW9uIjo4fQ==]
over the past few months. Each one automates a different task that, without the
agent, would require tedious logistical work to track and schedule. Each one
draws on the same set of interconnected databases that the team already
maintains.
At our first Custom Agents Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzIiwicG9zaXRpb24iOjl9],
produced in partnership with Notion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5jb20vIiwicG9zaXRpb24iOjEwfQ==],
Brandon and Every head of growth Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHRlZGVzY2F1IiwicG9zaXRpb24iOjExfQ==],
walked more than 500 subscribers through four agents they’ve built, the
databases underneath them, and how to create your own. Notion product designer
Brian Levin also joined to share best practices from the Notion team.
KEY TAKEAWAYS
* Describe the outcome, not the steps. Tell the AI what you want to accomplish
and let it figure out the implementation. Over-prescribing (“Create a
database, then add a relation, then filter by...”) tends to confuse the
model.
* Your Notion is your agent’s brain. Custom agents get powerful when they can
query interconnected databases. Every’s agents work because strategy,
calendar, tasks, people, and meeting notes all live in Notion and reference
each other.
* Don’t write the agent’s instructions yourself. Tell Notion AI what you want
the agent to accomplish, and it will generate the instructions. Or use Claude
Code with Notion’s API to build the whole thing from your terminal.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1059/optimized_60146276-26ed-48fa-b4ab-b1e638a8e996.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXR0aW8uY29tP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXJfc3BvbnNvcnNoaXBcdTAwMjZ1dG1fY2FtcGFpZ249ZXZlcnktWTI2JTIwIiwicG9zaXRpb24iOjEyLCJhZHZlcnRpc2VtZW50X2lkIjoxMDU5fQ==
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXR0aW8uY29tLz91dG1fc291cmNlPWV2ZXJ5XHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyX3Nwb25zb3JzaGlwXHUwMDI2dXRtX2NhbXBhaWduPWV2ZXJ5LVkyNlx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxMywiYWR2ZXJ0aXNlbWVudF9pZCI6MTA1OX0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MTR9].
ANTON: THE PRIORITIZATION AGENT
Every ships something almost every day, whether it’s a product update, an
article, an event, a consulting deliverable, or a combination. Each launch gets
its own set of tasks inside Notion, automatically populated from a template when
the launch is added to the calendar.
The system works beautifully for tracking the full universe of tasks that
exists. The problem is prioritization. With multiple launches overlapping each
week, figuring out which of your 30 tasks matters this morning requires mentally
weighing launch dates against company strategy against what your teammates are
blocked on. Brandon used to be the human router for all of that. Now Anton does
it.
The Anton agent, available through Notion or in Slack, helps Every team members
keep track of their priorities. (Image courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4105/optimized_d5de7857-15eb-48ac-94bd-42574bffd9e6.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwNS9vcHRpbWl6ZWRfZDVkZTc4NTctMTVlYi00OGFjLTk0YmQtNDI1NzRiZmZkOWU2LnBuZyIsInBvc2l0aW9uIjoxNX0=The
Anton agent, available through Notion or in Slack, helps Every team members keep
track of their priorities. (Image courtesy of Katie Parrott.)
Anton also runs a daily broadcast to the whole company in Slack, summarizing
what’s happening that week, and people can thread on the message to ask
follow-up questions. “Having agents directly in Slack is where most of these
conversations happen,” Brandon said.
A day in the life at Every, including what’s launching, when, and who owns it.
(Image courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4105/optimized_84660cde-7e19-4fca-8566-423d8705aa9f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwNS9vcHRpbWl6ZWRfODQ2NjBjZGUtN2UxOS00ZmNhLTg1NjYtNDIzZDg3MDVhYTlmLnBuZyIsInBvc2l0aW9uIjoxNn0=A
day in the life at Every, including what’s launching, when, and who owns it.
(Image courtesy of Katie Parrott.)
THE DETAILS:
* Goal: Answer “What should I work on today?” for any team member, and post a
daily company-wide priority summary to Slack.
* Access: Company strategy document, OKRs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmF0bGFzc2lhbi5jb20vYWdpbGUvYWdpbGUtYXQtc2NhbGUvb2tyIiwicG9zaXRpb24iOjE3fQ==]
database, unified calendar, tasks database that is linked to calendar
entries, and a people database mapping each person to their team and role.
* Outcome: A prioritized task list personalized to whoever’s asking. The agent
can also answer team-level questions (“What are Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTh9]‘s
priorities this week?”) because it knows the organizational structure.
HERE’S A PROMPT SO YOU CAN BUILD IT YOURSELF IN NOTION:
I want a custom agent that helps my team prioritize their work. We have a
calendar database where each entry is a launch or project with a date. We have a
tasks database where each task is linked to a calendar entry and assigned to a
person. We also have a strategy document that outlines our top priorities this
quarter. The agent should: (1) Tell any team member their most important tasks
today, based on upcoming launches and strategy alignment. (2) Post a daily
summary to Slack with the company’s priorities for the week. Build the databases
if they don’t exist, and create the agent with instructions.
MAX: THE MEETINGS-TO-TASKS AGENT
Every recently moved all meeting notes into Notion. Meetings get recorded,
transcribed, and stored in a database. That’s useful for reference, but meeting
notes have a shelf life of about six hours before everyone forgets what they
agreed to do. The real value is in the action items—and in saving those in the
same system where the meeting was recorded.
This is where Max enters the proverbial chat. When a meeting ends, Max processes
the transcript, extracts action items, and posts them to a Slack channel as a
numbered list. Anyone can reply with which items should become tasks (“4, 5, and
7”), and Max creates them in the tasks database, linked to the correct launch.
Meetings feed directly into the system the team already uses to track work, and
nothing gets lost between the Zoom call and the to-do list.
Max summarizes action items coming out of Every’s last studio standup. (Image
courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4105/optimized_e1db190c-85ba-42b9-a7a8-8a78deae2079.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwNS9vcHRpbWl6ZWRfZTFkYjE5MGMtODViYS00MmI5LWE3YTgtOGE3OGRlYWUyMDc5LnBuZyIsInBvc2l0aW9uIjoxOX0=Max
summarizes action items coming out of Every’s last studio standup. (Image
courtesy of Katie Parrott.)
THE DETAILS:
* Goal: Process meeting recordings, extract action items, and route selected
items back into the task system.
* Access: Meetings database (with Notion’s built-in transcription), calendar,
tasks database, and Slack.
* Outcome: A numbered list of action items posted to Slack after every meeting.
Reply with which numbers matter (“4, 5, and 7”), and Max creates them as
tasks linked to the correct launch.
HERE’S A PROMPT SO YOU CAN BUILD IT YOURSELF IN NOTION
I want a custom agent that processes meeting notes. When a meeting is recorded
in our meetings database, the agent should: (1) Update the meeting title based
on the transcript. (2) Tag attendees. (3) Extract action items. (4) Post them to
[Slack channel], numbered. (5) When someone replies with numbers (e.g., “2, 4,
6”), create those as tasks in our tasks database, linked to the relevant project
on our calendar. Mark the meeting as “processed” when done.
THE STRATEGY INTERVIEWER
OKR planning at most companies takes weeks. Someone sends a template, people
procrastinate, leadership reviews drafts that don’t align with company goals,
and the cycle repeats until everyone is exhausted and Q2 is already six weeks
old. Brandon told the team on a Monday that OKRs were due Wednesday—a turnaround
that would have been absurd without this agent.
The strategy interviewer works like a good chief of staff. It knows the
company’s top-level goals, and it interviews each team member to draw out their
plans for the quarter, pushing for specifics and measurable outcomes. Some
people, like Austin, pasted in notes they’d already been collecting and got
polished OKRs in about 10 minutes. Others used the interview as a thinking tool,
talking through their priorities while the agent structured them in real time.
Every’s strategy interviewer agent helped the entire team develop 2026 OKRs that
were aligned with the whole company’s goals. (Image courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4105/optimized_537848f9-9fe4-44d0-b1e1-9043f48a4d8b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwNS9vcHRpbWl6ZWRfNTM3ODQ4ZjktOWZlNC00NGQwLWIxZTEtOTA0M2Y0OGE0ZDhiLnBuZyIsInBvc2l0aW9uIjoyMH0=Every’s
strategy interviewer agent helped the entire team develop 2026 OKRs that were
aligned with the whole company’s goals. (Image courtesy of Katie Parrott.)
Brian from Notion added a useful refinement: After the interview, ask the agent,
“What’s the dumbest, simplest system we could build to accomplish these goals?”
Repeating this strips away complexity and gets you to the essence.
THE DETAILS:
* Goal: Interview each team member about their quarterly goals and produce
structured OKRs aligned to company strategy.
* Access: Company strategy document and OKRs database.
* Outcome: A complete set of OKRs per person, stored in a shared database for
leadership review. Every’s team completed theirs in two days.
HERE’S A PROMPT SO YOU CAN BUILD IT YOURSELF IN NOTION:
I want a custom agent that helps my team write quarterly OKRs. Here’s our
company strategy: [paste or link your strategy document]. The agent should
interview each person about their goals, ask follow-up questions to make them
specific and measurable, and write OKRs that align to the company strategy.
Store results in an OKRs database with fields for objective, key results, owner,
team, and quarter.
THE CAMPAIGN REPORTER
Austin tracks growth across PostHog, Stripe, and several other platforms. Before
agents, he spent his mornings
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtYWdlbnQtdGhhdC1zYXZlZC1teS1icmFpbiIsInBvc2l0aW9uIjoyMX0=]
opening dashboards, pulling numbers manually, and compiling a report for his
team. Assembling the data into something useful took more effort than analyzing
it.
Now a custom Notion agent posts a daily scorecard to the growth team’s Slack
channel—key metrics, pace indicators, and a flag for whether the team is ahead
or behind its targets. The database underneath pulls from external sources via
Notion Workers—custom scripts that connect Notion to outside APIs. You describe
what you want to a coding agent (“I need to pull daily traffic numbers from
PostHog into a Notion database”), and it writes the script for you using
Notion’s public workers template
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9tYWtlbm90aW9uL3dvcmtlcnMtdGVtcGxhdGUiLCJwb3NpdGlvbiI6MjJ9].
Previously, this kind of connection required the app itself to build an official
integration. Workers let you wire up whatever tools you already use.
Austin’s campaign reporter agent monitors the progress of Every’s Plus One
campaign. (Image courtesy of Austin Tedesco.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4105/optimized_0b9928ed-09b1-4af2-85f5-4faff181972f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDEwNS9vcHRpbWl6ZWRfMGI5OTI4ZWQtMDliMS00YWYyLTg1ZjUtNGZhZmYxODE5NzJmLnBuZyIsInBvc2l0aW9uIjoyM30=Austin’s
campaign reporter agent monitors the progress of Every’s Plus One campaign.
(Image courtesy of Austin Tedesco.)
Austin built the whole pipeline from his Claude Code terminal using the Notion
API. He brain-dumped the desired outcome using Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6MjR9]
(Every’s speech-to-text tool), let Claude Code create the database and data
pipeline, and pasted the generated instructions into the Notion custom agent
setup. When the first output had wrong numbers, he copied the Slack message link
back into Claude Code along with the message, “This number looks off,” and
iterated from there.
THE DETAILS:
* Goal: Post a daily growth scorecard to Slack showing whether a campaign is on
pace.
* Access: A Notion database that pulls data from PostHog and Stripe via Notion
Workers (currently in alpha). Brian from Notion demoed the public workers
template repo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9tYWtlbm90aW9uL3dvcmtlcnMtdGVtcGxhdGUiLCJwb3NpdGlvbiI6MjV9]
for anyone who wants to connect external data sources.
* Outcome: A formatted Slack message each morning with key metrics, pace
indicators, and a link to the full report.
HERE’S A PROMPT SO YOU CAN BUILD IT YOURSELF IN NOTION
I’m running a campaign for [product]. I need a daily scorecard posted to [Slack
channel] showing: [list 3-5 key metrics]. The data lives in PostHog for traffic
and Stripe for subscriptions. Set up a Notion database to store this data,
create a custom agent that reads from it, and post a daily report showing
whether we’re ahead or behind pace. Here are our targets: [list targets].
If you need external data in your Notion databases, ask a coding agent: “I want
to create a Notion Worker that pulls [data type] from [service]. Here’s the
workers template repo: https://github.com/makenotion/workers-template
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9tYWtlbm90aW9uL3dvcmtlcnMtdGVtcGxhdGUiLCJwb3NpdGlvbiI6MjZ9].
Walk me through setting it up.”
BUILD YOUR OWN: THE GENERAL-PURPOSE TEMPLATE
The agents above are specific to Every’s workflows, but the pattern underneath
them is the same every time. Brian’s advice from the session: Don’t install
someone else’s template and hope it fits. Instead, have Notion AI interview you
about your problem, then build the agent around your answers. Here’s a starter
prompt you can adapt for anything:
Interview me to help me build a custom Notion agent. Here’s what I’m trying to
accomplish: [describe the outcome you want in plain language—e.g., “I want to
know which client projects are at risk of missing their deadlines” or “I want a
weekly summary of what my team shipped”].
Ask me questions about how I currently do this work, what information I’d need
the agent to access, where I want the output delivered (Notion, Slack, email),
and how often it should run. Then build the databases, write the agent
instructions, and set up any recurring schedules. Start simple—I’d rather have
something working today that I can improve over time.
Once you have the first agent running, the second one is easier—because the
databases it created become the foundation for whatever you build next. That’s
how Every ended up with four agents on three databases. Brandon started with the
calendar and tasks. The agents came one at a time, each one plugging into what
already existed.
Brian’s advice for keeping the scope manageable: after the interview, ask the
agent, “What’s the dumbest, simplest system we could build to accomplish this?”
Start there. You’ll know what to add once you’ve lived with it for a week.
--------------------------------------------------------------------------------
Katie Parrott is a staff writer and AI editorial lead at Every. You can read
more of her work in her newsletter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8va2F0aWVwYXJyb3R0LnN1YnN0YWNrLmNvbS8iLCJwb3NpdGlvbiI6Mjd9].
To read more essays like this, subscribe to Every
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Discover Every’s upcoming workshops and camps
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzL2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjMzfQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzL2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjM0fQ==]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzL2ZlZWRiYWNrP3JhdGluZz1tZWhcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzV9]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IFdlIFJ1biBhIDI1LXBlcnNvbiBDb21wYW55IG9uIEZvdXIgQUkgQWdlbnRzIiwicG9zdF9pZCI6NDEwNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LXdlLXJ1bi1hLTI1LXBlcnNvbi1jb21wYW55LW9uLWZvdXItYWktYWdlbnRzL2ZlZWRiYWNrP3JhdGluZz1iYWRcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzZ9]
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How We Run a 25-person Company on Four AI Agents
hello@every.to4/9/2026
(
https://0ab9ee3d.click.kit-mail3.com/zlu5o5vz3dcnhkxdox9hphwl0v3m2s6h234p3/vqh3hrho0w4xwkhg/aHR0cHM6Ly9ldmVyeS50bw==
)
Hi there,
The most common question I get about Claude Code is some version
of: Is this actually for me? People in marketing, operations,
finance, content—they can see what it does, but they assume it
requires a technical background they don't have.
It doesn't. A product marketer built a tool to track competitor
positioning in an afternoon. An ops manager automated a report
she’d been writing manually every Monday. Everyone at Every uses
Claude Code now—writers, editors, operations experts, product
designers.
There’s one week left to join us on April 14.
Claude Code for Absolute Beginners
April 14
10 a.m.–5 p.m. ET
Live on Zoom
Workshop price: $1,250 (includes a 1-year Every subscription)
-->Reserve your spot (
https://0ab9ee3d.click.kit-mail3.com/zlu5o5vz3dcnhkxdox9hphwl0v3m2s6h234p3/l2hehmhl2x40xou6/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
)
Reserve your spot ( https://every.to/events/claude-code-101-2 )In
one day, you'll go from never having opened the terminal to
building something real you can use at work. Most people find the
first task they automate pays for the course, and you leave with
a workflow you can run again on your own.
If you've been putting it off, the gap between people who can use
these tools and those who can't is widening every month. This is
a structured day to close it.
It’s for true beginners only—if you've already spent meaningful
time with Claude Code, this isn't the right fit.
This course is led by me, Mike Taylor (
https://0ab9ee3d.click.kit-mail3.com/zlu5o5vz3dcnhkxdox9hphwl0v3m2s6h234p3/m2h7h5h3549g48im/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
) (Every’s head of tech consulting), with Dan Shipper (
https://0ab9ee3d.click.kit-mail3.com/zlu5o5vz3dcnhkxdox9hphwl0v3m2s6h234p3/dpheh0he6pk4peum/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) as a guest instructor. If your company covers professional
development, here's a short template (
https://0ab9ee3d.click.kit-mail3.com/zlu5o5vz3dcnhkxdox9hphwl0v3m2s6h234p3/e0hph7h7vreprqh8/aHR0cHM6Ly9tZXJjdXJ5LWtpdHR5LTJiNy5ub3Rpb24uc2l0ZS9UZWxsLVlvdXItQm9zcy1DbGF1ZGUtQ29kZS1mb3ItQWJzb2x1dGUtQmVnaW5uZXJzLTMzNmJlODMwYTIzNzgxYTVhNzUzZjk0YWE0NjU2M2M1
) to send to your manager.
-->Reserve your spot (
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)
Reserve your spot ( https://every.to/events/claude-code-101-2
)Hope to see you there,
Mike Taylor
Head of tech consulting at Every
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One week left to join Claude Code for Absolute Beginners
hello@every.to4/8/2026
We’re writing the etiquette for agent-human collaboration in real time
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Context Window
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EVERY IS HALF AGENT NOW
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1pcy1oYWxmLWFnZW50LW5vdyIsInBvc2l0aW9uIjoyfQ==]
WE’RE WRITING THE ETIQUETTE FOR AGENT-HUMAN COLLABORATION IN REAL TIME
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1pcy1oYWxmLWFnZW50LW5vdyIsInBvc2l0aW9uIjozfQ==]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbGF1cmFfMjdiYmFmXzEiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4104/full_page_cover_Every_s_Half_AI_team_2(2).png]
Midjourney/Every illustration.
‘AI & I’: AGENTS WORK AMONG US
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjV9].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo2fQ==]
sits down with Every’s COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjd9]
and head of platform Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Ad2lsbGlld2lsbGlhbXMiLCJwb3NpdGlvbiI6OH0=]
to discuss the good, bad, and weird of how daily operations change when everyone
at your company has an agent.
A “parallel organization chart,”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5IiwicG9zaXRpb24iOjl9]
in which each AI worker has a name, manager, and job description, allows your
company to move faster than it ever could with humans alone. It also raises a
host of new questions about how work can—and should—get done.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDQxODk0ODU4NDAzNTEyNTcxIiwicG9zaXRpb24iOjEwfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9TUmxUZ0loRVNqdyIsInBvc2l0aW9uIjoxMX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMHpxRzBmdGpEbHc5RXc1WEw4ZWloNj9zaT1USVpWanBIM1R0YW53dFo5RUhBQUh3IiwicG9zaXRpb24iOjEyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC93ZS1nYXZlLWV2ZXJ5LWVtcGxveWVlLWFuLWFpLWFnZW50LWhlcmVzLXdoYXQtaGFwcGVuZWQvaWQxNzE5Nzg5MjAxP2k9MTAwMDc2MDI3NzY0NCIsInBvc2l0aW9uIjoxM30=].
You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtd2UtZ2F2ZS1ldmVyeS1lbXBsb3llZS1hbi1haS1hZ2VudC1oZXJlLXMtd2hhdC1oYXBwZW5lZCIsInBvc2l0aW9uIjoxNH0=].
Here are the highlights:
* We’re writing the etiquette in real time. Each person at Every has a
dedicated OpenClaw AI assistant, or Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjoxNX0=],
trained to assist with or fully handle parts of our jobs. R2-C2, for example,
reports to Dan and is responsible for collecting flagged bugs and generating
pull requests for Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wcm9vZmVkaXRvci5haS8_dXRtX3NvdXJjZT1ldmVyeXdlYnNpdGUiLCJwb3NpdGlvbiI6MTZ9],
Every’s collaborative document editor for agents and humans. So when do we
turn to Dan versus R2-C2 for Proof-related troubleshooting? Brandon’s rule of
thumb: If an established process or tool needs to be used or fixed, ask a
Plus One. R2-C2 knows all about Proof, and Dan’s a busy guy—bug reports and
questions about how to use the app or report a bug should always go to the
agent.
* Agents gain credibility by doing. The fastest way to get other people to
trust and use your Plus One is to have it execute tasks in public. Austin
Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AdGVkZXNjYXUiLCJwb3NpdGlvbiI6MTd9]
is Every’s head of growth, and Montaigne, his Plus One, essentially co-runs
the department. Austin asks Montaigne to generate campaign scorecards,
analyze metrics for growth insights, and handle all sorts of other complex
tasks. Watching Montaigne pull off these requests proves its capabilities to
the team—and inspires others to push their Plus Ones to achieve more, too.
Austin Tedesco asks Montaigne to analyze YouTube keywords for ‘AI & I’ (All
screenshots courtesy of the Every Slack workspace unless indicated otherwise.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4104/optimized_6d46288b-619d-4e4a-9f3b-375bbb95bb83.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTA0L29wdGltaXplZF82ZDQ2Mjg4Yi02MTlkLTRlNGEtOWYzYi0zNzViYmI5NWJiODMucG5nIiwicG9zaXRpb24iOjE4fQ==Austin
Tedesco asks Montaigne to analyze YouTube keywords for ‘AI & I’ (All screenshots
courtesy of the Every Slack workspace unless indicated otherwise.)
* Everyone is a manager now. Agent sidekicks force each of us to change our
approach to getting work done. To get the most out of a Plus One, you need to
actively manage it—onboard it, delegate tasks to it, evaluate its
performance, and give guidance so mistakes aren’t repeated. For anyone who
hasn’t had a direct report before, “there’s an education that has to happen,”
Brandon says.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3JlaWQtaG9mZm1hbi1tYWtlcy1maXZlLXByZWRpY3Rpb25zLWFib3V0LWFpLWluLTIwMjYiLCJwb3NpdGlvbiI6MTl9];
the team that built Claude Code, Cat Wu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyMH0=]
and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyMX0=]Boris
Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyMn0=];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3ZlcmNlbC1zLWd1aWxsZXJtby1yYXVjaC1vbi13aGF0LWNvbWVzLWFmdGVyLWNvZGluZyIsInBvc2l0aW9uIjoyM30=];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2R3YXJrZXNoLXBhdGVsLXMtcXVlc3QtdG8tbGVhcm4tZXZlcnl0aGluZyIsInBvc2l0aW9uIjoyNH0=];
and others, and learn how they use AI to think, create, and relate.
--------------------------------------------------------------------------------
A CODING TOOL FOR DESIGNERS
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1057/optimized_8459e919-1fed-44ca-b684-8d933c06a63e.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9mcmFtZXIubGluay9ldmVyeSIsInBvc2l0aW9uIjoyNSwiYWR2ZXJ0aXNlbWVudF9pZCI6MTA1N30=
The best work happens with tools you’re already familiar with—but if you’re a
designer, you might not feel that way about HTML and CSS. Framer is a website
builder that works like a design tool. Like Figma or Sketch, it has a familiar
canvas and the same creative freedom. The only difference is that you publish
real sites — design portfolios, company sites, landing pages—instead of
prototypes. Big teams like Miro and Perplexity run their entire marketing sites
in Framer. Join them.
Start designing at framer.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9mcmFtZXIubGluay9ldmVyeT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjYsImFkdmVydGlzZW1lbnRfaWQiOjEwNTd9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoyN30=].
SIGNAL
ANTHROPIC’S MOST CAPABLE MODEL IS COMING—JUST NOT TO YOU
The news: Anthropic has built Mythos
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3ctY2RuLmFudGhyb3BpYy5jb20vNTM1NjZiZjU0NDBhMTBhZmZkNzQ5NzI0Nzg3Yzg5MTNhMmFlMDg0MS5wZGYiLCJwb3NpdGlvbiI6Mjh9],
a powerful new model, but does not plan to make it public. Instead, access is
going exclusively to Project Glasswing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYW50aHJvcGljLmNvbS9nbGFzc3dpbmciLCJwb3NpdGlvbiI6Mjl9],
a coalition of big technology companies including Apple, Google, and Microsoft,
giving them time to patch bugs the model will expose.
The context: Mythos scores 93.9 percent on SWE-bench Verified
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuYWkuY29tL2luZGV4L2ludHJvZHVjaW5nLXN3ZS1iZW5jaC12ZXJpZmllZC8iLCJwb3NpdGlvbiI6MzB9],
up from 80.8 percent for Opus 4.6, an unprecedented 13-point jump that means it
“crushes any programming task—and that includes finding security vulnerabilities
in software,” says Every engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Abml0eWVzaCIsInBvc2l0aW9uIjozMX0=].
Mythos found zero-day bugs in every major OS and browser, without human
guidance.
“With a jump like this, you can point Mythos at any codebase, tell it to build a
feature, and it’ll just do it,” Nityesh Agarwal says.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4104/optimized_a677c567-a600-46c1-8da6-426e161e319d.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTA0L29wdGltaXplZF9hNjc3YzU2Ny1hNjAwLTQ2YzEtOGRhNi00MjZlMTYxZTMxOWQucG5nIiwicG9zaXRpb24iOjMyfQ==“With
a jump like this, you can point Mythos at any codebase, tell it to build a
feature, and it’ll just do it,” Nityesh Agarwal says.
Why it matters: This is the first time a frontier lab has opted not to release a
model publicly. Glasswing is Anthropic’s bet that the window between “this
exists” and “this is everywhere” can be used to harden the world’s software
before Mythos—or a similar model from a rival lab—wreaks havoc.
--------------------------------------------------------------------------------
STEAL THIS WORKFLOW
A DIRECTORY FOR AGENTS
At Every, the parallel organizational chart for our agents built itself
organically. So we went back and catalogued how who our Plus Ones reported to,
what repertoire of skills each one had, and how we were interacting with them.
The result is a Plus One directory that helps everyone on the team know which
agents to use when.
Dan Shipper’s R2-C2’s job and capabilities. (Screenshot courtesy of Proof/Jack
Cheng.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4104/optimized_defce23e-f09d-47f1-9485-89339c928287.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTA0L29wdGltaXplZF9kZWZjZTIzZS1mMDlkLTQ3ZjEtOTQ4NS04OTMzOWM5MjgyODcucG5nIiwicG9zaXRpb24iOjMzfQ==Dan
Shipper’s R2-C2’s job and capabilities. (Screenshot courtesy of Proof/Jack
Cheng.)
--------------------------------------------------------------------------------
INSIDE EVERY
AGENT PRONOUNS
We’ve noticed something interesting about how people talk about their agents:
They reach for gendered pronouns surprisingly fast. In a recent editorial
meeting about Claudie, Every’s AI project manager
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtaS1sZWFybmVkLW9uYm9hcmRpbmctb3VyLWFpLXByb2plY3QtbWFuYWdlciIsInBvc2l0aW9uIjozNH0=],
we discussed whether to use “she” or “it” when referring to Claudie in writing.
According to a poll of Every staff, 70 percent refer to their Plus Ones by
gendered pronouns. Does that make these AI coworkers feel less like Siri and
Alexa and more like reflections of their owners?—Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZWxlYW5vcl9iMDM0NzRfMSIsInBvc2l0aW9uIjozNX0=]
Internal agent pronoun poll.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4104/optimized_6fae11f6-0e10-442c-b136-00f7a964709d.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTA0L29wdGltaXplZF82ZmFlMTFmNi0wZTEwLTQ0MmMtYjEzNi0wMGY3YTk2NDcwOWQucG5nIiwicG9zaXRpb24iOjM2fQ==Internal
agent pronoun poll.
COWORKER, TOOL, OTHER
Ask five people at Every where their Plus One falls on the tool-to-coworker
continuum and you’ll get five different answers.
Spiral general manager Marcus Moretti
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWFyY3VzX2ZkODMwMl8xIiwicG9zaXRpb24iOjM3fQ==]
finds agents with human qualities unsettling (his Plus One, Marclaw, is
decidedly an “it.”) Similarly, Austin views Montaigne as “a tool.” For Dan,
R2-C2 is “definitely a coworker” who has “grown a lot” since he was hatched into
existence. Senior editor Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AamFja2NoZW5nIiwicG9zaXRpb24iOjM4fQ==]
considers Pip, his Plus One, somewhere between a colleague and pet with a
personality—one he programmed himself, drawing on references from Studio Ghibli,
bird watching, and Catherine O’Hara. Willie, meanwhile, draws a distinction
between his Plus One, Laz, “a grumpy old man,” and other people’s Plus Ones,
whom he views “more as bots.”
These variations aren’t dictated by usage—Austin has spent more time with
Montaigne than almost anyone. But knowing which frame fits you—software
application, coworker, some emerging hybrid—can help your agent get up to speed
more quickly. If you’re looking for a teammate, giving your agent a personality
helps push past onboarding friction. If you’re looking for a reliable tool,
adding characteristics can feel like theater.
DO AGENTS DREAM OF ELECTRIC SHEEP?
The latest OpenClaw update gives Claws light, REM, and deep “sleep” cycles to
consolidate short-term memories into long-term ones.
But what do these dreams actually look like? Every senior editor Jack Cheng
asked his Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjozOX0=],
Pip, to show him, and the result was a surreal mix
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9qYWNrY2hlbmcvc3RhdHVzLzIwNDE1MTMzOTM5NDk5NDU4NjQiLCJwb3NpdGlvbiI6NDB9]
of stone archways, smoky jazz clubs, and nautical elements.
Jack Cheng shares the results of Pip’s “dream.” (Screenshot courtesy of X/Jack
Cheng.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4104/optimized_2981361b-c99a-4521-b9ed-bdda074b4206.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTA0L29wdGltaXplZF8yOTgxMzYxYi1jOTlhLTQ1MjEtYjllZC1iZGRhMDc0YjQyMDYucG5nIiwicG9zaXRpb24iOjQxfQ==Jack
Cheng shares the results of Pip’s “dream.” (Screenshot courtesy of X/Jack
Cheng.)
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6NDJ9]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3lvdXR1YmUuY29tL3dhdGNoP3Y9N1lVQnhNVEYxVGNcdTAwMjZ0aW1lX2NvbnRpbnVlPTNcdTAwMjZzb3VyY2VfdmVfcGF0aD1OelkzTlRnXHUwMDI2ZW1iZWRzX3JlZmVycmluZ19ldXJpPWh0dHBzJTNBJTJGJTJGZXZlcnkudG8lMkYiLCJwb3NpdGlvbiI6NDN9]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vRXZqYlB3R3duYyIsInBvc2l0aW9uIjo0NH0=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6NDV9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6NDZ9],
and by learning and playing with AI every day ourselves.
UPCOMING CAMPS
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjo0N30=]
(April 14): This beginner-friendly, live workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjQ4fQ==]
(head of tech consulting at Every) is designed to get you from zero to a
working project with Claude Code.
RECORDINGS YOU MAY HAVE MISSED
* Every’s Q2 Demo Day: The Every team shares what we’ve been building,
including a walk-through of Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjo0OX0=],
our hosted AI agent that lives in Slack. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcTItMjAyNi1kZW1vLWRheSIsInBvc2l0aW9uIjo1MH0=]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeW9uZS1nZXRzLWEtc2lkZWtpY2siLCJwb3NpdGlvbiI6NTF9].
* Compound Engineering Camp: Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjo1Mn0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6NTN9]
walks through, step by step, how to go from prompt to working app in under an
hour using the compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy10aGUtZGVmaW5pdGl2ZS1ndWlkZSIsInBvc2l0aW9uIjo1NH0=]
plugin. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY29tcG91bmQtZW5naW5lZXJpbmctY2FtcCIsInBvc2l0aW9uIjo1NX0=]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wLWV2ZXJ5LXN0ZXAtZnJvbS1zY3JhdGNoIiwicG9zaXRpb24iOjU2fQ==].
* OpenClaw Camp: The Every team walks through OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2wiLCJwb3NpdGlvbiI6NTd9],
showing how to set it up and our favorite use cases. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvb3BlbmNsYXctY2FtcCIsInBvc2l0aW9uIjo1OH0=]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9vcGVuY2xhdy1zZXR0aW5nLXVwLXlvdXItZmlyc3QtcGVyc29uYWwtYWktYWdlbnQiLCJwb3NpdGlvbiI6NTl9].
--------------------------------------------------------------------------------
AGENT MOVES
Tips and patterns we’ve picked up from working with AI agents every day.
When you’re thinking about what tasks to hand over to your agent, start with the
papercuts—small recurring annoyances that add up over a day. One of mine was
formatting screenshots to Every’s style standards for use in the newsletter and
on social media, so I gave my Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjo2MH0=],
Margot, our formatting rules and asked her to learn them.
The problem is, Margot kept talking about the task instead of learning how to do
it. She restated the formatting rules back to me, asked clarifying questions,
and then…stopped.
So I defined “done” concretely—”I want you to be able to format screenshots
according to our specifications”—and told her to stop deliberating and start,
and when things broke, made her explain the failures in my language so I could
make decisions about what to do next. One coaching session later, Margot formats
any screenshot to spec on command.
The lesson: When your agent is stuck, it’s usually talking when it should be
doing. Coach toward action—define what done looks like, cut off the
deliberation, and make it build.
STEAL THESE PROMPTS:
“I should be able to say [trigger phrase] and you execute it. Build it now.”
“What’s the most likely cause? What else could it be? What do we know vs. what
are we guessing?”—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by93b3JraW5nLW92ZXJ0aW1lL3dyaXRpbmctd2l0aC1haS1pcy1oYXJkZXItdGhhbi15b3UtdGhpbmsiLCJwb3NpdGlvbiI6NjF9]
--------------------------------------------------------------------------------
BUILD WITH EVERY
Every is a media company, a software company, and a consulting company—all run
by a team that ships like an organization 10 times its size. If you’ve been
wondering what working at the edge of AI looks like, we just opened up five new
roles at Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jYXJlZXJzIiwicG9zaXRpb24iOjYyfQ==]:
* GTM engineer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS8yZDJjYTRmMzU1YWM4MTcwOTM0N2ZmYTlmYzcyNWIwYSIsInBvc2l0aW9uIjo2M30=]
* Head of finance vertical, consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS8zMzZjYTRmMzU1YWM4MDBjYjNjOWY4NmY4ODBiYzgxOT9wdnM9MTA1IiwicG9zaXRpb24iOjY0fQ==]
* Head of learning and development
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS8xZmZjYTRmMzU1YWM4MzYxYTA5NDgxMDZkNGRjMWJlZD9wdnM9MTA1IiwicG9zaXRpb24iOjY1fQ==]
* Head of product marketing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS8zMzZjYTRmMzU1YWM4MDZhYTUxMWU2YTU0MmJkZjdkYj9wdnM9MTA1IiwicG9zaXRpb24iOjY2fQ==]
* Head of social
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS8yZDFjYTRmMzU1YWM4MDhmYTQwYmU0OGRhMjM4YjAyND9wdnM9MTA1IiwicG9zaXRpb24iOjY3fQ==]
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbGF1cmFfMjdiYmFmXzEiLCJwb3NpdGlvbiI6Njh9]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2xhdXJhZW50aXMvIiwicG9zaXRpb24iOjY5fQ==].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6NzB9],
and follow us on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjcxfQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjcyfQ==].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6NzN9]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93cml0ZXdpdGhzcGlyYWwuY29tLyIsInBvc2l0aW9uIjo3NH0=].
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgSXMgSGFsZiBBZ2VudCBOb3ciLCJwb3N0X2lkIjo0MTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1pcy1oYWxmLWFnZW50LW5vdy9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjgyfQ==]
Bad
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Every Is Half Agent Now
hello@every.to4/8/2026
Plus: Why Anthropic is shutting out third-party agents, and OpenAI isn’t
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Context Window
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GET YOUR HANDS DIRTY
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PLUS: WHY ANTHROPIC IS SHUTTING OUT THIRD-PARTY AGENTS, AND OPENAI ISN’T
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9nZXQteW91ci1oYW5kcy1kaXJ0eT9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
by Every Staff
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Today we’re testing a new newsletter format, aimed at giving our readers both a
taste of our long-form writing and our perspective on what matters in AI today.
Let us know what you think.—Kate Lee
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--------------------------------------------------------------------------------
TODAY’S TOP STORY
“Your Best AI Strategy Starts at the Top”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3lvdXItYmVzdC1haS1zdHJhdGVneS1zdGFydHMtYXQtdGhlLXRvcCIsInBvc2l0aW9uIjo2fQ==]
by Natalia Quintero and Mike Taylor: Executives might be waiting on the
sidelines to see what will happen with AI, but they need to be get
ting their hands dirty with the tools, write Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF0YWxpYV8yOTQ0IiwicG9zaXRpb24iOjd9]
and Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjh9],
both part of Every’s consulting team. That’s because AI can’t be evaluated like
software, where you compare features, platforms and integrations. It needs to be
treated like a new kind of employee.
Natalia and Mike offer five concrete things for executives to do this
quarter—starting with suspending skepticism—to get started building AI-native
organizations. Read more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3lvdXItYmVzdC1haS1zdHJhdGVneS1zdGFydHMtYXQtdGhlLXRvcCIsInBvc2l0aW9uIjo5fQ==].
SIGNAL
ANTHROPIC’S OPENCLAW BAN IS A GIFT TO OPENAI
The news: Anthropic blocked
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ob3VzZS1ydWxlcy1mb3ItdGhlLWFnZW50cyIsInBvc2l0aW9uIjoxMH0=]
Claude subscriptions from being used with third-party agent harnesses like
OpenClaw. OpenAI hasn’t.
The context: Anthropic’s stated reason for the ban is to prioritize compute for
its own products, saying flat-rate subscriptions weren’t built
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9iY2hlcm55L3N0YXR1cy8yMDQwMjA2NDQxNzU2NDcxMzk5IiwicG9zaXRpb24iOjExfQ==]
for the high usage of third-party tools.
It’s a valid argument: Agents that run 24/7 are enormously expensive. But rival
OpenAI has raised so much money
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuYWkuY29tL2luZGV4L2FjY2VsZXJhdGluZy10aGUtbmV4dC1waGFzZS1haS8iLCJwb3NpdGlvbiI6MTJ9]
it can afford to let subscribers use their models however they want.
The implications: Anthropic’s ban provides an opening for OpenAI to siphon away
users. The strategy appears to be working: Opus 4.6 token usage is significantly
down week over week; GPT-5.4’s has surged.
Model usage as measured by OpenRouter. (X post courtesy of Dan Shipper.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4101/optimized_6c91bff0-f376-4288-acda-b66ded0b01e5.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MTAxL29wdGltaXplZF82YzkxYmZmMC1mMzc2LTQyODgtYWNkYS1iNjZkZWQwYjAxZTUucG5nIiwicG9zaXRpb24iOjEzfQ==Model
usage as measured by OpenRouter. (X post courtesy of Dan Shipper.)
Bigger picture, the future of the industry depends on figuring out ways to drive
down compute costs. (Running frontier AI agents like OpenClaw can cost
$300–$1,000 a day
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9wbWFyY2Evc3RhdHVzLzIwNDEzOTc5MjI5NDA4MDExNzA_cz0yMCIsInBvc2l0aW9uIjoxNH0=],
a number that’s only growing.)
OpenAI has a clear advantage here. It’s building its own data centers, which
puts it closer to the metal on compute. Meanwhile Anthropic is buying compute
from third parties, and will never have as low a cost basis.—Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2V0IFlvdXIgSGFuZHMgRGlydHkiLCJwb3N0X2lkIjo0MTAxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbGF1cmFfMjdiYmFmXzEiLCJwb3NpdGlvbiI6MTV9]
Uploaded image
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Get Your Hands Dirty
hello@every.to4/7/2026
It takes rigor, judgment, and willingness to be told your work isn't good
enough.
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Working Overtime
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WRITING WITH AI IS HARDER THAN YOU THINK
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd3JpdGluZy13aXRoLWFpLWlzLWhhcmRlci10aGFuLXlvdS10aGluaz9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjoyfQ==]
IT TAKES RIGOR, JUDGMENT, AND WILLINGNESS TO BE TOLD YOUR WORK ISN'T GOOD
ENOUGH.
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by Katie Parrott
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I’ve been feeling personally attacked by my X feed lately. Well, even more than
usual. Alongside the usual headline horror shows and barrage of bad takes,
writers I respect and admire are on the warpath against writing with AI.
The discourse kicked off late last month when Washington Post columnist Megan
McArdle posted about how she uses AI in her work
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2FzeW1tZXRyaWNpbmZvL3N0YXR1cy8yMDM3NTAzNDkwMDA0NTc4Mzg4IiwicG9zaXRpb24iOjZ9].
The reposts were merciless. “Genuinely an insane thing to admit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL19aZWV0cy9zdGF0dXMvMjAzODM0NzE2NDY3ODUyNTEwNCIsInBvc2l0aW9uIjo3fQ==].”
“Journalistic dishonesty
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL0FKUF9QaEQvc3RhdHVzLzIwMzc1NjI3OTI3Njk2NTkwMDUiLCJwb3NpdGlvbiI6OH0=]
out in the open.” One person suggested that admitting to AI use should be made
“deeply taboo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2FsZXhicm9uemluaS9zdGF0dXMvMjAzODI4NzUwMjY3OTcwMzg4MCIsInBvc2l0aW9uIjo5fQ==],”
even though he acknowledged in the same post that everyone’s going to do it
anyway. But the one reaction that stuck with me
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was journalist Charlotte Alter: “Research is thinking. Outlining is thinking.
Writing is thinking. Any portion of that done by AI is less thinking done by
you.”
The problem is that so much of AI writing happens in a black box. The critics
are imagining the laziest possible version of AI-assisted writing, and the
writers who use AI seriously haven’t been showing their work, though that’s
starting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy53c2ouY29tL2J1c2luZXNzL21lZGlhL2FuLWFpLXVwaGVhdmFsLWlzLWNvbWluZy1mb3ItbWVkaWEtdGhpcy1qb3VybmFsaXN0LWlzLWFscmVhZHktYWxsLWluLTM1MTFkOTUxP3N0PTU0dFdXWFx1MDAyNnJlZmxpbms9ZGVza3RvcHdlYnNoYXJlX3Blcm1hbGluayIsInBvc2l0aW9uIjoxMX0=]
to change
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV3JpdGluZyBXaXRoIEFJIGlzIEhhcmRlciBUaGFuIFlvdSBUaGluayIsInBvc3RfaWQiOjQwOTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy53aXJlZC5jb20vc3RvcnkvdGVjaC1yZXBvcnRlcnMtdXNpbmctYWktd3JpdGUtZWRpdC1zdG9yaWVzLyIsInBvc2l0aW9uIjoxMn0=].
That silence lets the worst assumptions fill the gap.
I’d rather just show you the whole mess—what is happening in my head when I
write with AI, and it’s not what the discourse imagines. By the end, you can
decide for yourself whether what I do counts as thinking.
WHAT WRITING WITH AI IS (AND WHAT IT ISN’T)
Many critics treat the use of AI in writing like a binary: Either the machine
wrote it, or you suffered for it. But writing has never been binary. It’s always
been a mess of drafting and revising, leaning on editors and borrowing
structures, following formulas and breaking them. And no two kinds of writing
are exactly alike: A journalist’s process relies on source calls and document
requests. A novelist’s includes plotting arcs across 80,000 words. A personal
essay, like the ones I write for Every, involves sitting alone with your
feelings until they become a thesis statement.
Every writer’s process is different, and most of them would sound unhinged if
described in detail. But throw AI into the mix, and suddenly everyone has
opinions about the “right” way to get words on a page.
Uploaded image
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AI DATA LOOKS NOTHING LIKE A SPREADSHEET
Some of our legacy tools are holding us back. AI applications generate
unstructured data, like text video, audio, sensor feeds, and user interactions.
But traditional databases were designed for structured rows and columns. That’s
where MongoDB Atlas comes in. It natively handles JSON-like unstructured data
with the flexibility to store, query, and scale diverse datasets without rigid
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multi-cloud deployment across more than 125 regions make it the perfect fit for
the AI era.
Try MongoDB Atlas free
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MY PROCESS, START TO FINISH
When people picture “writing with AI,” they picture a transaction. You type a
prompt, the AI hands you text, you paste it somewhere, and move on. My process
has...
--------------------------------------------------------------------------------
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2. What happened to Katie’s writing anxiety when AI started handling the first
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Writing With AI is Harder Than You Think
hello@every.to4/6/2026
Plus: We Vibe Checked a reimagined Cursor
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Context Window
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HOUSE RULES FOR THE AGENTS
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PLUS: WE VIBE CHECKED A REIMAGINED CURSOR
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by Every Staff
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FINE TUNING
ANTHROPIC’S OPENCLAW PROBLEM
When Anthropic’s new Claude Max restrictions started circulating, the company
named one tool specifically: OpenClaw. “Wtf,” wrote CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo2fQ==]
in the Every Slack. The policy seemed to say: If you access Claude through
OpenClaw, your subscription no longer covers it the same way. “They disallow
specifically OpenClaw from subs,” head of tech consulting Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjd9]
wrote. “You have to pay for extra usage. Pretty lame.”
Mike’s best explanation for why Anthropic drew the line where it did centers on
prompt caching, a cost-control mechanism that works by reusing previously
processed conversation text. When it works, it keeps inference costs low. When a
third-party tool changes even a single token in the prior conversation, that
reuse breaks, and Anthropic has to reprocess the entire conversation from
scratch. “Prompt caching keeps cost down by saving the previous tokens that have
already loaded,” Mike explained. “If a provider breaks the cache by changing
even one token of the previous saved conversation, you have to reprocess the
entire old conversation.” He also noted that Claude Code co-creator Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjo4fQ==]
had already opened pull requests to improve OpenClaw’s cache efficiency,
suggesting the problem was technically solvable. Anthropic enacted restrictions
instead.
What the team disputes is not that Anthropic has a reason—it’s that singling out
one app by name is the wrong response to it. The consistent argument across the
Every Slack was that if cache-breaking usage costs more to serve, make those
users pay more: Meter the consumption rather than ban the interface. “A better
middle ground is not to ban OpenClaw users,” head of platform Willie Williams
argued, “it’s to give me a certain amount of tokens I can use as part of my
subscription, and then charge me overages if I go over.” Dan framed the same
principle from the user side—“I think of AI subscriptions like Claude and
ChatGPT as being like cell phone plans that give me a certain amount of
data”—and Mike extended it to the infrastructure side, invoking net neutrality:
Verizon shouldn’t get to slow down Netflix because Netflix uses a lot of
bandwidth. The argument, in every form it took, was the same: Charge for what
costs you money, not for which app someone uses to spend it.
There is also a business problem that goes beyond annoyed subscribers.
Restrictions like this do the opposite of building loyalty—they create churn.
Anthropic may have a legitimate business reason for drawing a line somewhere.
But drawing it in a way that feels confusing and selective is not the way to win
the platform war between model providers and the tools built on top of
them.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0ZV8xNzY3IiwicG9zaXRpb24iOjl9]
AI VIDEO ANALYSIS JUST GOT WAY CHEAPER
AI video analysis is rarely discussed in AI hype circles today. Only one
frontier model—Google’s Gemini
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stZ2VtaW5pLTMtcHJvLWEtcmVsaWFibGUtd29ya2hvcnNlLXdpdGgtc3VycHJpc2luZy1mbGFpciIsInBvc2l0aW9uIjoxMH0=]—can
natively watch and understand what’s happening in a video. It’s more like rocket
flight than air travel: not an established industry getting cheaper, but a new
capability on the verge of becoming practical. And something just shifted that
could blow the door open.
When GPT-4V (vision) launched at the end of 2023, I used video processing to
identify what strategies were being used in video games at a cost of roughly $6
per hour—and that was after a lot of complex engineering to split videos into
frames at 0.5 frames per second (FPS) and feed them through as images. Google’s
recently released open-source Gemma 4 model
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ibG9nLmdvb2dsZS9pbm5vdmF0aW9uLWFuZC1haS90ZWNobm9sb2d5L2RldmVsb3BlcnMtdG9vbHMvZ2VtbWEtNC8iLCJwb3NpdGlvbiI6MTF9]
does this much more efficiently: I estimate the same task now costs about $0.14
per hour at 2 FPS—capturing four times as much detail, with none of the hacky
engineering workarounds that used to be necessary.
The math: At current token pricing ($0.14 per million input, $0.40 per million
output), one hour of video at 1 FPS with 70 tokens per frame runs about 252,000
input tokens, or roughly $0.04. Bump to 2 FPS with richer frames (140 tokens
each) and you hit ~$0.14 per hour—still a 97 percent cost reduction from 18
months ago.
The cost of understanding what happens in a video has dropped by a factor of
roughly 40, while the quality of that understanding has improved dramatically.
That is the kind of price collapse that creates entirely new categories of
application. Imagine live video streaming commentary of your kid’s soccer game,
a Ring doorbell that tells you who’s at the door, or an automated review of
thousands of hours of security footage to find a missing person.—Mike Taylor
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“Vibe Check: Cursor 3.0 Bets Big on Agent Orchestration”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2N1cnNvciIsInBvc2l0aW9uIjoxMn0=]
by Dan Shipper, Katie Parrott, and Mike Taylor/Vibe Check: Cursor totally
rebuilt its product around agent orchestration rather than code editing, and we
came away feeling that the new Cursor still has maturing to do. The desktop app
is fast, the local-to-cloud workflow is impressive, and its new model, Composer
2, is concise and snappy. But missing basics like file navigation and branch
management left even power users like Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoxM30=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6MTR9]
struggling. Read this for the breakdown of where Cursor 3.0 stands against
Claude Code and Codex.
“Seven Things I’ve Learned Getting Companies to Use AI”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9zZXZlbi10aGluZ3MtaS12ZS1sZWFybmVkLWdldHRpbmctY29tcGFuaWVzLXRvLXVzZS1haSIsInBvc2l0aW9uIjoxNX0=]
by Mike Taylor/Also True for Humans: Most companies mandate AI adoption and
wonder why it doesn’t stick. Every’s head of tech consulting argues you should
do the opposite: Find the people who are already bought in, get them IT access
and budget approval, and let their results pull everyone else forward. His other
lessons include building on the model providers directly instead of buying
third-party tools, setting stretch goals that force people to think about where
AI can save them time, and training every individual contributor to be a manager
of agents. Read this for the whole playbook from his consulting engagements.
“What I Learned Onboarding Our AI Project Manager”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtaS1sZWFybmVkLW9uYm9hcmRpbmctb3VyLWFpLXByb2plY3QtbWFuYWdlciIsInBvc2l0aW9uIjoxNn0=]
by Nityesh Agarwal: Every’s consulting team built an AI project manager named
Claudie that saves them 15 hours a week tracking client work across email,
documents, and meeting transcripts. Getting her there meant rebuilding her
multiple times, figuring out why she kept dropping key details, and writing her
an employee handbook she reads on every startup. Read this for the full
architecture and the management lessons that apply to your next agent hire.
🎧 “If SaaS Is Dead, Linear Didn’t Get the Memo”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9pZi1zYWFzLWlzLWRlYWQtbGluZWFyLWRpZG4tdC1nZXQtdGhlLW1lbW8iLCJwb3NpdGlvbiI6MTd9]
by Context Window/Laura Entis: Agents can now create tasks and manage workflows
inside Linear just like human users, and companies like OpenAI and Coinbase run
their agents on it. In this week’s AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjE4fQ==],
Linear CEO Karri Saarinen tells Dan how his company reinvented itself for the
agent era without abandoning its mission of helping teams build great software.
Also, read Every creative lead Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbHVjYXNjcmVzcG8iLCJwb3NpdGlvbiI6MTl9]’s
thoughts on why tools like Google Stitch can make any app look polished, but you
still need a human designer to make something memorable. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNFlYNGVuaG02UWdxVHozODhFenFwdT9zaT04YUJSaDZzV1RYcVBRS3lwMGhmdkJBIiwicG9zaXRpb24iOjIwfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9pZi1zYWFzLWlzLWRlYWQtbGluZWFyLWRpZG50LWdldC10aGUtbWVtby9pZDE3MTk3ODkyMDE_aT0xMDAwNzU4NjY4MDc2IiwicG9zaXRpb24iOjIxfQ==],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDM5MzU3MTI3OTAzMzUwOTYwIiwicG9zaXRpb24iOjIyfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS84UWNXOS1kYWwwZyIsInBvc2l0aW9uIjoyM30=].
“How to Design for Human-agent Interaction”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by90aGVzaXMvaG93LXRvLWRlc2lnbi1mb3ItaHVtYW4tYWdlbnQtaW50ZXJhY3Rpb24iLCJwb3NpdGlvbiI6MjR9]
by Karri Saarinen/Thesis: When your agent sends out an email before you’ve had
the chance to review it, the model did its job—it’s the interface that failed.
Karri argues that AI’s unreliability is a design problem, not a model problem,
and shares the six principles Linear developed so that agent actions are as
legible and controllable as human ones. Read this to understand why the answer
isn’t approving every agent action—it’s designing the system so the agent
already has the constraints it needs before it starts.
--------------------------------------------------------------------------------
THESIS EXTRA: DESIGNING TOWARD THE IMMEASURABLE
From Saarinen’s home office in San Francisco, he spoke to us about the design
goal he cares about most—which also happens to be one he can’t measure: quality.
Saarinen describes quality as a near-sensory reflex. If he touches—or even looks
at—something that doesn’t “feel” thoughtfully crafted, it sets off a niggling
itch in the back of his mind. “It’s a belief,” he says, “or I could say, it’s
like a faith.”
It’s an unusual stance for a tech founder—given the industry’s penchant to
quantify all it possibly can—but Saarinen has made the pursuit of quality
central to how the company operates. He sees it as inseparable from Linear’s
ambition to be the best in its space.
Karri Saarinen in his home office in San Francisco. All photos courtesy of Sarah
Deragon for Every.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4097/optimized_1b140d69-16a0-4267-bc0d-1ecf76e9cced.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk3L29wdGltaXplZF8xYjE0MGQ2OS0xNmEwLTQyNjctYmMwZC0xZWNmNzZlOWNjZWQucG5nIiwicG9zaXRpb24iOjI1fQ==Karri
Saarinen in his home office in San Francisco. All photos courtesy of Sarah
Deragon for Every.
CREATE CONDITIONS THAT MAKE QUALITY INEVITABLE
If quality has to be felt to be understood, scaling it across a growing company
isn’t straightforward. Saarinen’s approach mirrors an activity he does far, far
away from his laptop screen: growing potatoes every summer at his home in
Finland. “You didn’t directly make those plants grow,” he says, “but they grew
because you created the conditions for them to grow.” When something goes
wrong—say, strange spots appearing on the vegetable’s skin—you have to evaluate
the conditions you created. Were the soil conditions right? Perhaps it was too
acidic? You adjust, and you learn.
Similarly, a leader can define a standard of quality, but they can’t manufacture
it themselves. Their role is to create an environment where quality is likely to
take root. At Linear, that means hiring people who genuinely care about their
craft, telling them openly—and often—that quality is valued, and building
rituals that reinforce it. One of those rituals is “Quality Wednesday,”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9saW5lYXIuYXBwL25vdy9xdWFsaXR5LXdlZG5lc2RheXMiLCJwb3NpdGlvbiI6MjZ9]
where the engineering team works on fixing small issues that degrade a user’s
experience. The ritual trains the team to notice things that most people would
scroll past, and carry that instinct into everything they ship.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4097/optimized_25f7bbdb-2336-41a9-93e1-45b6841a9bc7.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk3L29wdGltaXplZF8yNWY3YmJkYi0yMzM2LTQxYTktOTNlMS00NWI2ODQxYTliYzcucG5nIiwicG9zaXRpb24iOjI3fQ==
WHAT SHAPES A SEASONED EYE
When Saarinen talks about his influences, he’s drawn mostly in the direction of
hardware. Saarinen points to Opal—the webcam he used during this interview—or
the distinctive aesthetic of Swedish electronics company Teenage Engineering. In
particular, he likes the latter’s audio mixers, where tactile grids of knobs and
keys—and the small icons etched into their surfaces—attempt to give sound a
visual form.
At the same time, Saarinen has never been a fan of skeuomorphism—which styles
digital interfaces to mimic physical textures. “If you’re designing a new house
and you like Roman columns, so you put columns like that in the house,” he says,
“well, it’s still not a Roman house.” Those columns came to exist in Rome from
constraints and traditions that were specific to a certain time and place—and
grafting them onto a modern house is borrowing from that aesthetic, even though
the context that produced it has little to do with what you’re building.
Software, he argues, should be approached the same way. It’s a new medium, and
it deserves a native design language instead of hand-me-down forms from the
physical world. (And now that apps are becoming agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjI4fQ==],
these interactions call for their own design patterns
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by90aGVzaXMvaG93LXRvLWRlc2lnbi1mb3ItaHVtYW4tYWdlbnQtaW50ZXJhY3Rpb24iLCJwb3NpdGlvbiI6Mjl9].)
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4097/optimized_cfe60f91-c5aa-43a0-90a1-10911a00d0c2.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk3L29wdGltaXplZF9jZmU2MGY5MS1jNWFhLTQzYTAtOTBhMS0xMDkxMWEwMGQwYzIucG5nIiwicG9zaXRpb24iOjMwfQ==
FELT, NOT MEASURED
Beyond design, Saarinen’s taste gravitates toward science fiction and
fantasy—Dune, the Alien franchise, Stephen King’s Dark Tower saga—drawn to the
new ideas, the unfamiliar worlds, the visual imagination these stories demand.
There are even small nods to these influences hidden in Linear, a detail tucked
into a homepage here, a reference in a feature launch video there.
Across all of it, the through line is the same: work that exudes intention and
care. The kind of quality you can’t measure, only feel.—Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AcmhlYV81NjE4IiwicG9zaXRpb24iOjMxfQ==]
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6MzJ9]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjozM30=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vRXZqYlB3R3duY1x1MDAyNnNvdXJjZV92ZV9wYXRoPU9UWTNNVFFcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjozNH0=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzV9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzZ9],
and by learning and playing with AI every day ourselves.
UPCOMING CAMPS
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjozN30=]
(April 14): This beginner-friendly, live workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjM4fQ==]
(head of tech consulting at Every) is designed to get you from zero to a
working project with Claude Code.
--------------------------------------------------------------------------------
ALIGNMENT
Dropshipping GLP-1s. The New York Times published a story
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyNi8wNC8wMi90ZWNobm9sb2d5L2FpLWJpbGxpb24tZG9sbGFyLWNvbXBhbnktbWVkdmkuaHRtbCIsInBvc2l0aW9uIjozOX0=]
this week about what might be the first $1 billion one-person company. It’s a
GLP-1 telehealth startup called Medvi, built by Matthew Gallagher in two months
with $20,000 and a suite of AI tools. In its first full year it did $401 million
in revenue and is on course for $1.8 billion this year. He has one employee, his
brother.
A lot of people are calling the numbers fake, but having spent two and a half
years working inside this industry, I don’t think they are. The demand for these
medications has been the most ferocious thing I have witnessed in my working
life, and the hardest parts of running a telehealth company, like finding
doctors and fulfilling prescriptions, can be entirely outsourced to platforms
like CareValidate and OpenLoop. All you need is the audacity to do blitz
marketing like you’re holding an AK-47 with unlimited bullets, and that’s
exactly what Gallagher did.
His affiliates, armed with AI, built fake doctor profiles in Meta ads and made
unscrupulous claims about weight loss using fake testimonials. The liability
sits with both the affiliates and the company for these types of advertisements,
but enforcement has been so slow that it hasn’t mattered.
Of course these black hat marketing tactics worked because regulators are slow
and enforcement has been lax. But with acquisition costs rising and retention
becoming harder as consumers chase the cheapest option, the unit economics of
this model will become increasingly unattractive. These types of businesses
exist for a moment until they capitulate because it no longer becomes
economically viable.
Gallagher will come away from it a much richer man, so maybe that validates the
business model. There’s also a discussion about whether it’s truly a one-man,
billion-dollar business: Dan rightly points out
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDM5NzU3MTA5MTIyNzg5NDYyIiwicG9zaXRpb24iOjQwfQ==]
that Gallagher is outsourcing a large amount of human labor. The part I’m
concerned about is that it’s being celebrated as a milestone in AI use when it’s
really a better example of someone exploiting an unregulated space.
Some untold number of unknowing people clicked on a fake doctor’s profile,
filled out a one-minute consultation, and got a GLP-1 shipped to their door.
This is exploitation on an enormous scale! It works for GLP-1s because the
demand is extraordinary and the side effect profile is manageable for most
people, but the same funnel could be pointed at antidepressants, or hormone
therapy, or opioids. This type of business is now being copied because of the
publicity this story has received, and that should scare us.
Evan Armstrong predicted
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9uYXBraW4tbWF0aC90aGUtb25lLXBlcnNvbi1iaWxsaW9uLWRvbGxhci1jb21wYW55IiwicG9zaXRpb24iOjQxfQ==]
the one-person billion-dollar company would arrive because AI would compress
human intelligence. This feels like something different.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjQyfQ==]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjo0M30=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjQ0fQ==].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6NDV9]
for readers like you. Write brilliantly with Spiral
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Dictate effortlessly with Monologue
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Work on documents with AI agents using Proof
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG91c2UgUnVsZXMgZm9yIHRoZSBBZ2VudHMiLCJwb3N0X2lkIjo0MDk3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ob3VzZS1ydWxlcy1mb3ItdGhlLWFnZW50cy9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1M30=]
Meh
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Bad
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House Rules for the Agents
hello@every.to4/5/2026
Unreliable AI products are a design problem. Here’s how to solve it.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Thesis
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HOW TO DESIGN FOR HUMAN-AGENT INTERACTION
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by90aGVzaXMvaG93LXRvLWRlc2lnbi1mb3ItaHVtYW4tYWdlbnQtaW50ZXJhY3Rpb24iLCJwb3NpdGlvbiI6Mn0=]
UNRELIABLE AI PRODUCTS ARE A DESIGN PROBLEM. HERE’S HOW TO SOLVE IT.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by90aGVzaXMvaG93LXRvLWRlc2lnbi1mb3ItaHVtYW4tYWdlbnQtaW50ZXJhY3Rpb24iLCJwb3NpdGlvbiI6M30=]
by Karri Saarinen
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Sarah Deragon/Every illustration.
Karri Saarinen has spent his career—at Airbnb and Coinbase, and now as CEO of
Linear—crafting software that keeps its promises. His argument is that AI’s
unpredictability isn’t a model problem, it’s an interface one: An agent sends a
customer an email you meant to review first. The model did what it was told, but
the interface never gave you a chance to stay stop. In this piece, he shares the
six-principle framework Linear has developed for how agents and humans should
work together inside the same product, plus his nuanced take on a thorny
question in AI design: Who should be accountable when an agent does something
wrong? If you enjoy the piece, watch his episode on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDM5MzU3MTI3OTAzMzUwOTYwIiwicG9zaXRpb24iOjV9]
or YouTube
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or listen on Spotify
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or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9pZi1zYWFzLWlzLWRlYWQtbGluZWFyLWRpZG50LWdldC10aGUtbWVtby9pZDE3MTk3ODkyMDE_aT0xMDAwNzU4NjY4MDc2IiwicG9zaXRpb24iOjh9].—Kate
Lee
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--------------------------------------------------------------------------------
I learned to design in a world where product design was a promise.
It was a promise that a product would work how it’s supposed to work. You sketch
a user flow on a whiteboard, build it, and the system behaves the way you made
it behave. A button does exactly what it says it will do, every time, and if it
doesn’t, that’s a bug. This shaped my approach as a principal designer at Airbnb
and Coinbase, and now as the CEO of Linear.
Lately I’ve been spending time with a different kind of tool, and that promise
has grown harder to keep. I ask for help writing a plan, summarizing a
discussion, and turning rough notes into something clearer. Sometimes the result
is excellent, but small changes to my input shift the output in ways I didn’t
expect. The capability is impressive when it works, but the experience often
feels slippery. I’m not always sure what I’ll get back, or how much I should
trust it.
Non-deterministic software breaks the contract. When outcomes can vary,
sometimes wildly, based on what someone types into the same chat window,
designing for reliability becomes genuinely harder. This slippery feeling is the
design problem of this era, and it almost always traces back to the interface
rather than the language model—which means it belongs to designers, not
researchers.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1014/optimized_0001d2ba-18b0-4737-bb66-7c03d5c138a5.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zY2FsZS5jb20vYmxvZy9kaWFsZWN0P3V0bV9zb3VyY2U9ZXZlcnktbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fY2FtcGFpZ249RU5ULVdDLURpYWxlY3QiLCJwb3NpdGlvbiI6MTEsImFkdmVydGlzZW1lbnRfaWQiOjEwMTR9
WOULD YOU STAKE AN ENTERPRISE BUSINESS DECISION ON WHAT YOUR AI JUST TOLD YOU?
Most teams can’t because AI outputs don’t carry the judgment of the experts who
actually know the domain. Dialect from Scale AI changes that.
1. Your experts encode corrections, context, and reasoning into every AI
workflow.
2. That knowledge persists and compounds, building trust with every
interaction.
3. You capture your own enterprise IP, instead of leaking it to the model
builders.
Try it
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zY2FsZS5jb20vYmxvZy9kaWFsZWN0P3V0bV9zb3VyY2U9ZXZlcnktbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fY2FtcGFpZ249RU5ULVdDLURpYWxlY3RcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTIsImFkdmVydGlzZW1lbnRfaWQiOjEwMTR9]
Want to sponsor Every? Click here
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THE LIMITS OF CHAT
The first interface that spread for AI tools was the chat window. That makes
sense. When you don’t know what something can do, the safest approach is to let
people ask. A conversation feels familiar, it stretches across many situations,
and it doesn’t force a specific structure up front.
But the more you use chat for real work, the more its weakness shows. Everything
becomes a stream of text that’s hard to hold onto, hard to compare, and hard to
connect to the rest of what you’re doing. The quality of the output depends
enormously on the quality of the input, which means two people asking for the
same thing in slightly different ways can get drastically different results.
There are few guardrails, and little structure nudging you toward a good
outcome. The interface is essentially a blank page with a blinking cursor, and
all the burden of getting value from it falls on the person typing.
For exploration, that’s fine. For serious, repeated work inside a team, it’s not
enough. We need interfaces that bring more structure to AI interactions, that
guide people (and agents) toward better outcomes without being so brittle they
break the moment someone wants to use them in a way you hadn’t anticipated.
DESIGNING FOR NEW ACTORS
There’s a second, newer dimension to this problem that goes beyond improving
interfaces for humans. Agents are already showing up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by90aGVzaXMvdGhlLXJhY2UtaXMtb24tdG8tcmVkZXNpZ24tZXZlcnl0aGluZy1mb3ItYWktYWdlbnRzIiwicG9zaXRpb24iOjE0fQ==]
inside products, working alongside people, and most software wasn’t designed
with that in mind.
For decades, interfaces have been designed so that humans can navigate
them—buttons, menus, folders, navigation hierarchies. These patterns assume a
person is looking at a screen, making decisions, and clicking through options.
But when an agent is interacting with a product, the design challenge changes.
The agent doesn’t need a menu to find something. It doesn’t browse. It acts, and
the people around it need to understand what it did and why, often after the
fact.
We need a new set of principles for how agents show up inside the tools people
already use. Not principles for building agents themselves, but principles for
designing ways that agents and humans interact within a shared product. At
Linear, we’ve started calling these Agent Interaction Guidelines
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9saW5lYXIuYXBwL2RldmVsb3BlcnMvYWlnIiwicG9zaXRpb24iOjE1fQ==],
and while they’re still evolving, they represent how we think about this problem
today.
AN AGENT SHOULD ALWAYS DISCLOSE THAT IT’S AN AGENT
When humans and agents work side by side, people need instant certainty about
who they’re interacting with. This sounds obvious, but it’s easy to get wrong.
The agent has to signal its identity clearly enough that it can never be
mistaken for a person, even in passing, even on a quick scan of a busy activity
feed.
A dropdown menu assigns tasks to human and agent users, with clear “Agent”
badges for the latter. (All screenshots courtesy of Linear.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4096/optimized_bd45bdb2-fea4-410c-9575-d6882440b1eb.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk2L29wdGltaXplZF9iZDQ1YmRiMi1mZWE0LTQxMGMtOTU3NS1kNjg4MjQ0MGIxZWIucG5nIiwicG9zaXRpb24iOjE2fQ==A
dropdown menu assigns tasks to human and agent users, with clear “Agent” badges
for the latter. (All screenshots courtesy of Linear.)
AN AGENT SHOULD INHABIT THE PLATFORM NATIVELY
Agents should work through the same patterns and actions
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjE3fQ==]
that humans use. If a person changes an issue’s status or links a pull request,
the agent should do it the same way, in the same place, with the same visual
language. This makes the agent’s work legible without anyone learning a new
mental model. You already know how to read what happened, because the interface
is the same one you’ve used all along.
Linear’s activity feed for issues shows agent actions alongside human actions.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4096/optimized_f53ee6d7-5311-4e48-ba21-f4cbc9704c2d.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk2L29wdGltaXplZF9mNTNlZTZkNy01MzExLTRlNDgtYmEyMS1mNGNiYzk3MDRjMmQucG5nIiwicG9zaXRpb24iOjE4fQ==Linear’s
activity feed for issues shows agent actions alongside human actions.
AN AGENT SHOULD PROVIDE INSTANT FEEDBACK
Silence from an agent creates the same anxiety as silence from a colleague
you’ve just asked for help. When invoked, an agent should provide immediate (but
unobtrusive) feedback so the person knows their request was received. The
details can come later.
AN AGENT SHOULD BE TRANSPARENT ABOUT ITS INTERNAL STATE
More broadly, people need to understand, at a glance, whether an agent is
thinking, waiting for input, executing a task, or finished with that task. And
when they want to go deeper, they should be able to inspect the agent’s
reasoning, the tools and systems it used, and its decision logic. This separates
a product you can trust from one that feels like a black box. Transparency makes
speed feel safe.
Agents in Linear’s Agent Sessions show their reasoning.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4096/optimized_b3f34096-611d-49f6-8e38-eb95566924a4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk2L29wdGltaXplZF9iM2YzNDA5Ni02MTFkLTQ5ZjYtOGUzOC1lYjk1NTY2OTI0YTQucG5nIiwicG9zaXRpb24iOjE5fQ==Agents
in Linear’s Agent Sessions show their reasoning.
AN AGENT SHOULD RESPECT REQUESTS TO DISENGAGE
When asked to stop, an agent should stop immediately and stay stopped until it
receives a clear signal to re-engage. This one feels simple, but it matters more
than you’d think. An agent that keeps going after being told to stop, or that
re-engages unprompted, erodes trust faster than one that makes mistakes. People
need to feel that they’re in control of the interaction, not the other way
around.
AN AGENT CANNOT BE HELD ACCOUNTABLE
I think about this principle most. The instinct to put a human in the loop is
understandable, but taken literally, it can mean a person approving every step
before anything moves forward. The human becomes a bottleneck, rubber-stamping
work rather than directing it, and you lose much of what makes agents valuable
in the first place.
The more important work happens before the agent even starts. An agent operating
inside a well-designed system already has the context and constraints it needs
to do good work. In Linear, that means project plans, issue backlogs, code, and
documentation. These all shape what the agent does and how it does it.
When you delegate an issue to an agent in Linear, the delegation is visible.
There’s a person who set the agent loose within that system, and that person is
accountable for the outcome. You design the environment well, you let the agent
run, and you own what it produces.
Issues delegated to agents show their human assignee.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4096/optimized_6aa7e750-33cd-411c-8f7b-058db189cf93.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDk2L29wdGltaXplZF82YWE3ZTc1MC0zM2NkLTQxMWMtOGY3Yi0wNThkYjE4OWNmOTMucG5nIiwicG9zaXRpb24iOjIwfQ==Issues
delegated to agents show their human assignee.
A WORKING FRAMEWORK
We’ve honed these principles through what we’ve learned building agents into
Linear over the past year, and we expect them to keep evolving as the technology
and the patterns mature. The design language for human-agent collaboration is
still being written, by us and by everyone else building in this space.
I feel confident, though, that the slippery feeling people associate with AI
products is a solvable problem, and the solution looks more like thoughtful
interface design than better models. The models will keep improving on their
own. The harder work is building the structure around them so that their output
feels reliable, legible, and trustworthy. That’s the design challenge on which
to focus.
And the reward for getting it right is that, over time, you can hand agents more
and more of the work that doesn’t need you, and spend your attention on the work
that does.
--------------------------------------------------------------------------------
Learn more about how Saarinen runs Linear and what he thinks of the “SaaS is
dead” narrative. Watch his episode on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBmb3IgSHVtYW4tYWdlbnQgSW50ZXJhY3Rpb24iLCJwb3N0X2lkIjo0MDk2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDM5MzU3MTI3OTAzMzUwOTYwIiwicG9zaXRpb24iOjIxfQ==]
or YouTube
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or listen on Spotify
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or Apple Podcasts
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--------------------------------------------------------------------------------
Karri Saarinen is the cofounder and CEO of Linear. You can follow him on X at
@karrisaarinen
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How to Design for Human-agent Interaction
hello@every.to4/3/2026
(
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/9qhzhnhdwwogp0t9/aHR0cHM6Ly9ldmVyeS50bw==
)
Hi there,
TL;DR: Claude Code for Absolute Beginners is a full-day workshop
on April 14 for non-technical people who want to start building
with Claude Code. It’s led by Mike Taylor (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/3ohphkh3mmeq7mhr/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
), with Every CEO Dan Shipper (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/n2hohvhvqqzn30f6/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) as a guest instructor. There’s no programming experience
required. You can register now at $1,250, which includes the
workshop and our annual Every membership.
-->Register for Claude Code for Absolute Beginners (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/48hvhehmll40resx/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
)
Register for Claude Code for Absolute Beginners (
https://every.to/events/claude-code-101-2 )Elliot runs growth at
her company. She’d never written a line of code. Seven hours
after walking into our last Claude Code workshop, she'd built an
internal dashboard for her team and described the experience as
walking away with “an entirely new, powerful toolkit to build and
create whatever you want.”
Elliot isn’t unusual—but her results surprised even her, because
most people come in thinking Claude Code is a smarter chatbot.
It's not. Claude Code runs in the terminal, on your machine,
which means it can read your files, write code, and connect to
tools you already use at work—Google Sheets, Slack, APIs. When
you tell it to build something, it builds it. When something
breaks, you tell it what went wrong and it fixes it.
That's what makes it so useful for any knowledge worker, not just
engineers. A marketer who needs a reporting tool doesn’t have to
wait on engineering anymore. An ops lead who spends every Monday
writing the same update can automate it instead. Everyone at
Every uses Claude Code now—writers, editors, operations experts,
product designers. The barrier has come down.
We teach all of this in Claude Code for Absolute Beginners on
April 14. Most people who sign up don't arrive with a project in
mind. They arrive curious. By the end, they leave with something
shipped—and a clearer sense of what they want to build next.
Claude Code for Absolute Beginners
April 14
10 a.m.–5 p.m. ET
Live on Zoom
Workshop price: $1250 (includes a 1-year Every subscription)
-->Reserve your spot (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/48hvhehmll40resx/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
)
Reserve your spot ( https://every.to/events/claude-code-101-2
)This course is led by me, Mike Taylor (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/wnh2hghq77erw2a7/aHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucw==
)—head of tech consulting and a columnist at Every—with Every CEO
Dan Shipper (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/n2hohvhvqqzn30f6/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) as a guest instructor. One thing worth saying plainly: This is
for true beginners. If you've spent more than an hour with Claude
Code or have already built something with it, this isn't the
right fit. Not sure if it's for you? I went live on YouTube (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/reh8hohmddgq0gb2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1NV3ZwWHN3TEZ4QQ==
) to answer questions about who it's for and what students built.
Here's how the day works: On Monday, April 13 at 3 p.m. ET, we
run an optional setup session so you arrive ready to build. On
the day itself, you'll build something new from scratch, then
take something you already do at work and automate it with Claude
Code. Throughout the day you'll have guided walkthroughs,
independent building time, peer breakouts, and hands-on help when
you're stuck. You'll leave with something shipped and a workflow
you can repeat—even if you've never touched the terminal before.
-->Reserve your spot (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/48hvhehmll40resx/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
)
Reserve your spot ( https://every.to/events/claude-code-101-2
)For many of our students, their company covers the cost of the
workshop. If that's an option for you, we've put together a short
template (
https://0ab9ee3d.click.kit-mail3.com/e5u7l7n8zqs7hlopq6qu8h8o3n3lwslhgzl6z/08hwh9h2ee3mdlal/aHR0cHM6Ly9tZXJjdXJ5LWtpdHR5LTJiNy5ub3Rpb24uc2l0ZS9UZWxsLVlvdXItQm9zcy1DbGF1ZGUtQ29kZS1mb3ItQWJzb2x1dGUtQmVnaW5uZXJzLTMzNmJlODMwYTIzNzgxYTVhNzUzZjk0YWE0NjU2M2M1
) you can send your manager.
If you've been curious about Claude Code and haven't known where
to start, April 14 is your day.
See you there,
Mike Taylor
Head of tech consulting at Every
You received this email because you signed up for emails from
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View Email
Claude Code for people who want to automate their work, not learn to code
hello@every.to4/2/2026
The product management tool has successfully reinvented itself as an
agent-native business
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/94/small_context_windown_1.png]
Context Window
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93IiwicG9zaXRpb24iOjF9]
IF SAAS IS DEAD, LINEAR DIDN’T GET THE MEMO
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtbyIsInBvc2l0aW9uIjoyfQ==]
THE PRODUCT MANAGEMENT TOOL HAS SUCCESSFULLY REINVENTED ITSELF AS AN
AGENT-NATIVE BUSINESS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtbyIsInBvc2l0aW9uIjozfQ==]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo0fQ==]
Watch on YouTube [https://img.youtube.com/vi/8QcW9-dal0g/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlLzhRY1c5LWRhbDBnIiwicG9zaXRpb24iOjV9
Midjourney/Every illustration.
Was this newsletter forwarded to you? Sign up
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to get it in your inbox.
--------------------------------------------------------------------------------
‘AI & I’: SLOWING DOWN TO SPEED UP
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6N30=].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjh9]
sits down with Karri Saarinen, cofounder and CEO of Linear, a product management
tool designed for agent-native software development, to discuss what the “SaaS
is dead” narrative gets right—and wrong—and why conviction can be the best
product strategy.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMzkzNTcxMjc5MDMzNTA5NjAiLCJwb3NpdGlvbiI6OX0=]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlLzhRY1c5LWRhbDBnIiwicG9zaXRpb24iOjEwfQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS80WVg0ZW5obTZRZ3FUejM4OEV6cXB1P3NpPThhQlJoNnNXVFhxUFFLeXAwaGZ2QkEiLCJwb3NpdGlvbiI6MTF9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbnQtZ2V0LXRoZS1tZW1vL2lkMTcxOTc4OTIwMT9pPTEwMDA3NTg2NjgwNzYiLCJwb3NpdGlvbiI6MTJ9].
You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC1pZi1zYWFzLWlzLWRlYWQtbGluZWFyLWRpZG4tdC1nZXQtdGhlLW1lbW8iLCJwb3NpdGlvbiI6MTN9].
Here are the highlights:
* Just because the technology has changed doesn’t mean your mission should.
Founded in 2019, Linear is the rare company that started pre-ChatGPT to have
successfully reinvented itself as an agent-native business
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9hZ2VudC1uYXRpdmUiLCJwb3NpdGlvbiI6MTR9].
Saarinen attributes Linear’s success to never losing sight of what it’s
always cared about: helping companies build great software. Whereas
competitors chased AI trends, Linear focused on understanding how the
technology was impacting customers’ workflows, and updating its service
accordingly.
* SaaS winners are building for agents. Linear started as an excellent product
management tool for humans. Opening up the tool to agents instantly increased
the available user base. Today, agents are first-class users inside of
Linear, and companies like OpenAI and Coinbase are using its platform to
manage their own agents.
* Speed means decisions matter more, not less. AI makes it easy to have an idea
and build it without considering whether it justifies its existence. When
ChatGPT was released, SaaS companies were launching their own chatbots left,
right, and center. Instead of jumping on the bandwagon, Linear stopped to
consider whether the application was useful. Turns out it really wasn’t,
Saarinen says, a realization that freed up resources to focus on what
mattered, like making it easy for humans and agents to collaborate on
software development.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvcmVpZC1ob2ZmbWFuLW1ha2VzLWZpdmUtcHJlZGljdGlvbnMtYWJvdXQtYWktaW4tMjAyNiIsInBvc2l0aW9uIjoxNX0=];
the team that built Claude Code, Cat Wu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE2fQ==]
and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE3fQ==]
Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE4fQ==];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdmVyY2VsLXMtZ3VpbGxlcm1vLXJhdWNoLW9uLXdoYXQtY29tZXMtYWZ0ZXItY29kaW5nIiwicG9zaXRpb24iOjE5fQ==];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvZHdhcmtlc2gtcGF0ZWwtcy1xdWVzdC10by1sZWFybi1ldmVyeXRoaW5nIiwicG9zaXRpb24iOjIwfQ==];
and others, and learn how they use AI to think, create, and relate.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1048/optimized_c0bd23eb-e3c3-4545-be4d-98e329a629af.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2JvbHQubmV3Lz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjEsImFkdmVydGlzZW1lbnRfaWQiOjEwNDh9
GENERATE DESIGNS THAT ACTUALLY WORK
Ever come up with a brilliant design using an AI tool but have it break the
moment engineering gets to it? Try Bolt.new. Its Design System Agent uses your
NPM packages, CSS files, and component library to build designs that use real
components that your engineers can integrate into your codebase. They actually
work. These aren’t generic approximations: Your prototype is the product.
Try it at bolt.new
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2JvbHQubmV3Lz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjIsImFkdmVydGlzZW1lbnRfaWQiOjEwNDh9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjIzfQ==].
DISSECTING CLAUDE CODE
On Tuesday, Anthropic inadvertently leaked the entire source code for Claude
Code. Naturally, Cora general manager Kieran was curious to see what was
happening under the hood.
In an impromptu livestream, Kieran dug deep into how Claude Code works,
unpacking its approach to memory, tools, skills versus slash commands, and
prompt structure.
Here are three things he found particularly interesting:
* Kairos, one of Claude Code’s most advanced and autonomous features. It’s
often called “Assistant Mode.” Where the standard command line interface
waits for you to type, Kairos represents a shift to a proactive, always-on
background assistant that keeps running when you leave your laptop. (The name
Kairos is ancient Greek for “opportune moment.”) It’s currently internal-only
at Anthropic, but the infrastructure is fully built.
* The “Buddy” companion. Similar to Kairos, the infrastructure for Buddy is
built, but not yet shipped to users. Buried inside the source code is a
virtual pet for your command line. Each Buddy has its own species,
personality stats (including ones called CHAOS and SNARK), and little ASCII
art animations that respond to what you’re doing. Kieran’s a chaos snail—take
from that what you will.
* AutoDream, Claude’s nightly closet clean. This was the feature that most
impressed Kieran. It’s a background process that runs when you go idle and
consolidates everything that happened—daily logs, session notes—into a
better-performing memory for when you come back. Kieran says this is the
first compound engineering-style
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jb21wb3VuZC1lbmdpbmVlcmluZyIsInBvc2l0aW9uIjoyNH0=]
capability he’s seen built into the Claude Code, referring to his philosophy
of AI-native software engineering, where each session makes the next one
easier. While he’s already been doing this manually, AutoDream is Anthropic’s
first move to baking this into Claude Code by default.
Watch the full investigation
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2kvYnJvYWRjYXN0cy8xQXhSbmFZemphVnhsIiwicG9zaXRpb24iOjI1fQ==].
Dan had some questions. (Screenshot courtesy of Kieeran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4094/optimized_17343ea8-3960-4b8d-9630-6a4d60e759c4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwOTQvb3B0aW1pemVkXzE3MzQzZWE4LTM5NjAtNGI4ZC05NjMwLTZhNGQ2MGU3NTljNC5wbmciLCJwb3NpdGlvbiI6MjZ9Dan
had some questions. (Screenshot courtesy of Kieeran Klaassen.)
LOG ON
We host
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjoyN30=camps
and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjoyOH0=]
on topics like
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjI5fQ==compound
engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjMwfQ==]
and
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjMxfQ==writing
with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjMyfQ==]
to share the knowledge we’ve acquired from training teams at companies like the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozM30=New
York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozNH0=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozNX0=],
and by learning and playing with AI every day ourselves.
This week’s camp
* Every x Notion | Custom Agents Camp
[https://every.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]:
A free workshop where we demo the custom agents running Every’s daily
operations. We’ll be joined by Notion product designer Brian Lovin, who will
show how the team behind custom agents uses them and what they’re building
next. The event takes place on Friday, April 3, at 12 p.m. ET. This camp is
sponsored by Notion.
Upcoming courses
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jYy1mb3ItYWJzb2x1dGUtYmVnaW5uZXJzIiwicG9zaXRpb24iOjM3fQ==]
(April 14): This beginner-friendly, live workshop led by
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6Mzh9Mike
Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6Mzl9],
Every’s head of tech consulting, is designed to get you from zero to a
working project with Claude Code.
Recordings you may have missed
* Every’s Q2 Demo Day: The Every team shares what we’ve been building,
including a walk-through of Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsdXMtb25lIiwicG9zaXRpb24iOjQwfQ==],
our hosted AI agent that lives in Slack.
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9xMi0yMDI2LWRlbW8tZGF5IiwicG9zaXRpb24iOjQxfQ==Watch
the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9xMi0yMDI2LWRlbW8tZGF5IiwicG9zaXRpb24iOjQyfQ==]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2V2ZXJ5b25lLWdldHMtYS1zaWRla2ljayIsInBvc2l0aW9uIjo0M30=].
* Compound Engineering Camp:
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQ0fQ==Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQ1fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0Nn0=]
walks through, step by step, how to go from prompt to working app in under an
hour using the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjQ3fQ==compound
engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjQ4fQ==]
plugin.
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wIiwicG9zaXRpb24iOjQ5fQ==Watch
the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wIiwicG9zaXRpb24iOjUwfQ==]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6NTF9read
the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6NTJ9].
* OpenClaw Camp: The Every team walks through
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jbGF3LXNjaG9vbCIsInBvc2l0aW9uIjo1M30=OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jbGF3LXNjaG9vbCIsInBvc2l0aW9uIjo1NH0=],
showing how to set it up and our favorite use cases.
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9vcGVuY2xhdy1jYW1wIiwicG9zaXRpb24iOjU1fQ==Watch
the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9vcGVuY2xhdy1jYW1wIiwicG9zaXRpb24iOjU2fQ==]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL29wZW5jbGF3LXNldHRpbmctdXAteW91ci1maXJzdC1wZXJzb25hbC1haS1hZ2VudCIsInBvc2l0aW9uIjo1N30=read
the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL29wZW5jbGF3LXNldHRpbmctdXAteW91ci1maXJzdC1wZXJzb25hbC1haS1hZ2VudCIsInBvc2l0aW9uIjo1OH0=].
WHAT EVERY’S CREATIVE DIRECTOR SAYS ABOUT GOOGLE STITCH
When a major update to Google Stitch was released a couple of weeks ago, the
consensus on Twitter was that the “vibe design” platform spelled the end for art
directors. Why hire a human when AI can do the job in a fraction of the time, at
a fraction of the cost?
Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsdWNhc2NyZXNwbyIsInBvc2l0aW9uIjo1OX0=],
Every’s creative director, has an opposite read
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2x1Y2FzX19jcmVzcG8vc3RhdHVzLzIwMzQ0NDE2MTY2MTQ2ODY3NjYiLCJwb3NpdGlvbiI6NjB9]:
As AI homogenizes the web, designers are more important than ever.
Tools like Google Stitch allow anyone to produce a polished, competent app. They
create digital products that look good, but may not meet the standards of
professional designers. “But it makes people more comfortable saying, ‘This is
good enough,’” Lucas says. “Good enough is not the thing that will make
something stand out or make a difference when every website looks the same. You
have to go above and beyond that, which will always require some unique angle or
idea or imagination. It’s not something I’ve seen any model output yet.”
Lucas draws inspiration from being a person in the world—walking through the
park on a windy day, the fizz of receiving a party invitation—not from what’s on
his screen. The goal is to produce work that evokes precise emotions
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvYW4taW5zaWRlLWxvb2stYXQtZXZlcnktcy1kZXNpZ24tcGhpbG9zb3BoeSIsInBvc2l0aW9uIjo2MX0=].
The redesign for Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjYyfQ==],
Every’s email management system, is built around “the feeling of sitting on the
shoreline in front of a body of water, looking at the horizon where you can see
the gradients in the sky changing during sunset and sunrise,” Lucas says. The
vision cascades into the hundreds of user experience, color, and typography
decisions that create the final product. “You’re going to think about nature.
You’re going to start thinking about fresh air,” he says. “But it has to start
with the point of view.”
Writing works the same way. Marcus Moretti
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtYXJjdXNfZmQ4MzAyXzEiLCJwb3NpdGlvbiI6NjN9],
general manager of Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjY0fQ==],
Every’s AI writing assistant, begins a draft knowing “about 30 percent” of what
he wants to say. This might be a scene he can’t stop thinking about or an
argument he hasn’t found the right words for yet. Spiral helps him with the
mechanics: structure, pacing, and filling in the connective tissue. In his
experience, however, the remaining 70 percent can’t be prompted into existence.
“You figure out the rest by writing.”
For careful readers, it’s easy to spot when a writer has outsourced that process
to an LLM. While not always apparent on the sentence or paragraph level,
longform AI writing drifts without constant human oversight. Arguments and
scenes that look like insight collapse upon a closer read.
Maybe this is why AI tools tend to impress people who are new to a discipline
the most. If you’ve never written code, vibe coding feels like magic. For
engineers, there are caveats. Lucas notices the same pattern on his feed: When a
new AI design tool drops, the people most blown away “are usually not the
designers I admire,” he says.
Whereas non-designers see a shortcut to creative genius, Lucas sees a useful
tool that still requires hundreds—potentially thousands—of decisions before the
output meets his own exacting standards.
AI has raised the floor. It can raise the ceiling, too, making it easier to
execute work built on a singular vision. But it cannot generate that vision for
you.
--------------------------------------------------------------------------------
Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo2NX0=]
is a staff writer at Every. You can follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vbGF1cmFlbnRpcy8iLCJwb3NpdGlvbiI6NjZ9].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZSIsInBvc2l0aW9uIjo2N30=],
and follow us on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vdHdpdHRlci5jb20vZXZlcnkiLCJwb3NpdGlvbiI6Njh9]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9ldmVyeWluYy8iLCJwb3NpdGlvbiI6Njl9].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N0dWRpbyIsInBvc2l0aW9uIjo3MH0=]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjcxfQ==].
Organize files automatically with Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlmb290ZXIiLCJwb3NpdGlvbiI6NzJ9].
Deliver yourself from email with Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjczfQ==].
Dictate effortlessly with Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6NzR9].
Collaborate with agents on documents with Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wcm9vZmVkaXRvci5haS8iLCJwb3NpdGlvbiI6NzV9].
Discover Every’s upcoming workshops and camps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjo3Nn0=],
and access recordings from past events.
For sponsorship opportunities, reach out to sponsorships@every.to.
Subscribe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6Nzd9]
WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtby9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo3OH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtby9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo3OX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtby9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjgwfQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIElmIFNhYVMgSXMgRGVhZCwgTGluZWFyIERpZG7igJl0IEdldCB0aGUgTWVtbyIsInBvc3RfaWQiOjQwOTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2lmLXNhYXMtaXMtZGVhZC1saW5lYXItZGlkbi10LWdldC10aGUtbWVtby9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjgxfQ==]
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If SaaS Is Dead, Linear Didn’t Get the Memo
hello@every.to4/1/2026
Claudie saves us 15 hours a week, but getting her up to speed was harder than
hiring a human
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
WHAT I LEARNED ONBOARDING OUR AI PROJECT MANAGER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC93aGF0LWktbGVhcm5lZC1vbmJvYXJkaW5nLW91ci1haS1wcm9qZWN0LW1hbmFnZXIiLCJwb3NpdGlvbiI6MX0=]
CLAUDIE SAVES US 15 HOURS A WEEK, BUT GETTING HER UP TO SPEED WAS HARDER THAN
HIRING A HUMAN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC93aGF0LWktbGVhcm5lZC1vbmJvYXJkaW5nLW91ci1haS1wcm9qZWN0LW1hbmFnZXIiLCJwb3NpdGlvbiI6Mn0=]
by Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5pdHllc2giLCJwb3NpdGlvbiI6M30=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4090/full_page_cover_What_I_Learned_Onboarding_Our_AI_Project_Manager.png]
Midjourney/Every illustration.
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Every’s consulting team is growing. Right now, we have two potential new hires
in a trial period: Jean-Claude, who’d manage our sales pipeline, and Claudette,
a visual designer.
You might be surprised to learn that they’re both AI agents. If they’re able to
reliably do what we need them to and we bring them on full-time, our team will
consist of four human and three agent employees.
Claudie, our first AI colleague, has been with us for two months. Natalia
Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdGFsaWFfMjk0NCIsInBvc2l0aW9uIjo1fQ==],
Every’s head of consulting, and I rely on her to track where every client
project stands
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ldmVyeXMtaGVhZC1vZi1jb25zdWx0aW5nLWp1c3QtYXV0b21hdGVkLWhlci1qb2IiLCJwb3NpdGlvbiI6Nn0=]
and to make sure nothing falls through the cracks, work that saves the team 15
hours per week. It’s hard to imagine operations without her.
Getting her up to speed, however, was neither a seamless nor a linear process.
That road is paved with previous iterations of Claudie we had to fire because
they were not structured right.
Each Claudie revealed more about what it takes to get an agent to be a reliable
co-worker—lessons that have only become more urgent as more companies deploy
agents, creating what Every CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6N30=]
has called a “parallel organization chart
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvaW50cm9kdWNpbmctcGx1cy1vbmUtb25lLWNsaWNrLW9wZW5jbGF3LWFnZW50cy1ieS1ldmVyeSIsInBvc2l0aW9uIjo4fQ==]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6IiVFMiU4MCU5Q3BhcmFsbGVsJTIwb3JnYW5pemF0aW9uJTIwY2hhcnQlRTIlODAlOUQiLCJwb3NpdGlvbiI6OX0=]
of AI colleagues, each with a name, manager, and real responsibilities. At
Every, we’ve started helping others build the same setup through our hosted
agents, called Plus Ones
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmUiLCJwb3NpdGlvbiI6MTB9].
Claudie was our crash course. Here’s what she helped us figure out.
DEFINE THE JOB BEFORE YOU HIRE FOR IT
Built in Claude Code—hence her name—Claudie was designed to handle
administrative tasks that consumed too much of Natalia’s week. The albatross was
maintaining the dashboard that shows the status of all our client work, which
meant staying on top of a constant flood of information from Natalia’s email,
Google Docs, Google Sheets, meeting transcripts, and her calendar. Before
Claudie, Natalia was spending hours that could have been dedicated to strategy
and client relations finding data across dozens of sources and manually copy and
pasting it in the right tab.
The first step was to give Claudie access to various sources of information and
ask her to gather everything she needed before making a single update to a
client’s database, which required tracking a dizzying number of moving pieces:
action items, client feedback, and names of employees who attended each client
session, and on and on.
Claudie required lots of oversight at first. For example, she failed to input
details discussed in client meetings and wasn’t presenting data the way we’d
like—simple fixes once we realized she just needed access to Natalia’s meeting
transcripts and a tool for creating pivot tables in Excel. Each time something
went wrong, Natalia flagged it, and we dug in to diagnose the cause.
It’s an easy thing to overlook: Agents can only work with the context and tools
you give them. Before you bring one onto your team, get specific about what
they’ll be responsible for, and what information they’ll need to actually do the
job.
Uploaded image
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HOW A 3× FOUNDER (ACQUIRED BY AMPLITUDE) DECIDES HIS FIRST 10 HIRES
Your first 10 hires are crucial. Patrick Thompson (3× founder, CEO of Clarify,
acquired by Amplitude) created a guide with a precise, three-stage hiring
sequence, tips for how to identify force-multipliers and executors, when not to
hire, and how to structure a great interview. This guide helps you avoid the
hiring decisions you’ll spend six to 12 months undoing.
Download the guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnJpcHBsaW5nLmNvbS9yZXNvdXJjZXMvc3RhcnR1cHMtZmlyc3QtdGVuLWJhcnJlbHMtYW1tby1mcmFtZXdvcms_dXRtX3NvdXJjZT1jb250ZW50LXN5bmRpY2F0aW9uXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9wcm9ncmFtPWV2ZXJncmVlbi1lbmdhZ2VtZW50XHUwMDI2dXRtX3Rlcm09ZGctdmNiXHUwMDI2dXRtX2NhbXBhaWduPVVTX1ZDQl9FdmVyeS50b1x1MDAyNnV0bV9wcm9kdWN0PWNvcmVfaHJcdTAwMjZ1dG1fY29udGVudD1VU19WQ0JfRXZlcnkudG9cdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTIsImFkdmVydGlzZW1lbnRfaWQiOjEwNTJ9]
P.S. We’re hosting a small NYC founders breakfast on 4/16 in Midtown—early-stage
operators talking hiring, scaling, and what breaks first. Grab a spot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbHVtYS5jb20vZXFobzVuZmI_dXRtX3NvdXJjZT1FdmVyeS50byIsInBvc2l0aW9uIjoxMywiYWR2ZXJ0aXNlbWVudF9pZCI6MTA1Mn0=].
Want to sponsor Every? Click here
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UNDERSTAND HOW YOUR AGENT DOES ITS BEST WORK
At first, we treated Claudie like any other new hire—telling her to find what
needed updating and asking her to go do it. An experienced project manager would
have hit the ground running. Claudie failed spectacularly.
The problem was the context window, or the maximum amount of text an LLM can
access at one time. Claudie was trying to process too much, and information kept
getting lost. So we broke Claudie into layers. We built a central orchestration
agent that delegates to several fleets of subagents, each responsible for a
discrete task: extracting data, identifying needed updates, and making those
changes. Results improved but remained unreliable. Key dates regarding client
sessions and discovery calls were frequently dropped altogether.
Our breakthrough came when we identified where communication was failing.
Claudie’s subagents were gathering data and reporting it back to the
orchestration agent. In theory, this should have worked. In practice, a single
client update might require reviewing dozens of emails, meeting transcripts, and
spreadsheets—too much for the subagents to relay without hitting the context
limit. So they started summarizing the information instead of passing everything
through, and the orchestration agent was making decisions based on AI recaps
rather than the raw source material.
To solve this issue, we instructed the data-gathering subagents to dump
everything into a local file hosted on the same computer as Claudie instead of
communicating information back. The orchestration agent could then direct
subagents to the relevant files to make updates without ever engaging with the
data itself. Voilà—context window preserved. Once Claudie started working from
raw data instead of summaries, she nailed it.
A diagram of the architecture that fixed the context window issue and
dramatically improved Claudie’s performance. (Screenshot courtesy of Nityesh
Agarwal.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4090/optimized_c80bd98e-f07e-487f-8083-11416d4471bc.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDA5MC9vcHRpbWl6ZWRfYzgwYmQ5OGUtZjA3ZS00ODdmLTgwODMtMTE0MTZkNDQ3MWJjLnBuZyIsInBvc2l0aW9uIjoxNX0=A
diagram of the architecture that fixed the context window issue and dramatically
improved Claudie’s performance. (Screenshot courtesy of Nityesh Agarwal.)
Agents process information differently from humans. But like humans, they have
weak spots that can be mitigated or even solved with the right management
approach.
GIVE YOUR AGENT A HANDBOOK THAT IS REQUIRED READING
Getting Claudie’s architecture right wasn’t enough on its own. She also needed
context about the role and how to do it well.
So we wrote her a handbook, as we would have done if onboarding a human project
manager. Built as a project management skill
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1za2lsbHMtbmVlZC1hLXNoYXJlLWJ1dHRvbiIsInBvc2l0aW9uIjoxNn0=]
in Claude, it details everything from success criteria to the team structure to
when to escalate an issue to Natalia.
With a human employee, you’d hand them the handbook at onboarding and expect
them to reference it as needed. Claudie’s hard-coded first step when starting up
is to read the handbook to ground her in the specifics of our team and her role
within it. We found that when she skipped this—which, when left to her own
devices, she frequently tried to do!—performance plummeted.
We treat the handbook as a living document. As Claudie’s role has expanded,
we’ve updated it to reflect her new responsibilities. For a human who learns on
the job and asks clarifying questions, a slightly out-of-date handbook is no big
deal. For Claudie, it’s all she knows.
Claudie’s employee handbook. (Screenshot courtesy of Nityesh.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4090/optimized_e0dff636-33d0-4533-a32b-7c057e59e87b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDA5MC9vcHRpbWl6ZWRfZTBkZmY2MzYtMzNkMC00NTMzLWEzMmItN2MwNTdlNTllODdiLnBuZyIsInBvc2l0aW9uIjoxN30=Claudie’s
employee handbook. (Screenshot courtesy of Nityesh.)
DON’T BE STINGY WITH PROMOTIONS
Once Claudie’s subagent architecture was stable, we expanded her
responsibilities. At first, she updated each client’s dashboard individually.
Once we trusted her with that, we had her do them all at once.
Right now, we’re setting Claudie up on her own computer with a Claude Max plan
and web server that’s on 24/7, which will give her the ability to run automated
jobs at specific times each day and always be available to respond to our
messages and requests on Slack. If that goes well, Claudie will graduate from
project manager to chief of staff: She’ll monitor, triage, and send emails, pick
up tasks in Asana, and communicate a project’s status in Slack.
Claudie’s very own computer. (Screenshot courtesy of Natalia Quintero.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4090/optimized_d3fd533d-5711-4f56-93a5-47009ce5a5b4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvNDA5MC9vcHRpbWl6ZWRfZDNmZDUzM2QtNTcxMS00ZjU2LTkzYTUtNDcwMDljZTVhNWI0LnBuZyIsInBvc2l0aW9uIjoxOH0=Claudie’s
very own computer. (Screenshot courtesy of Natalia Quintero.)
The criteria for a promotion are the same as they’d be for any team member:
strong performance, a clear set of updated responsibilities, and the support and
tools necessary for them to succeed in the new role.
APPLY YOUR LEARNINGS TO YOUR NEXT HIRE
Onboarding Claudie wasn’t quick, nor was it easy. We rebuilt her multiple times
from scratch. When we hit hour 50 of trying to get her to work, it was tempting
to write off the AI entirely. When we did get Claudie to work, however, it was
clear what a mistake that would have been. All we needed was the patience to
figure out the right way to harness her brain power so she could deliver.
If an AI worker isn’t performing, the problem is rarely that the model can’t do
the job. It’s more likely the way you’ve structured, connected, or instructed
your agent. Figure out where you went wrong, fix it, and have them try again.
It’s a lesson I’ll take with me as I onboard more agents. The best thing a
manager can do—for a human or an AI—is refuse to give up on a new hire before
you’ve exhausted what you could be doing differently, and to believe in their
potential.
--------------------------------------------------------------------------------
To learn more about Claudie, listen to Natalia’s AI & I episode
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ldmVyeXMtaGVhZC1vZi1jb25zdWx0aW5nLWp1c3QtYXV0b21hdGVkLWhlci1qb2IiLCJwb3NpdGlvbiI6MTl9]
on how she automated her job.
--------------------------------------------------------------------------------
Thanks to Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGxhdXJhXzI3YmJhZl8xIiwicG9zaXRpb24iOjIwfQ==]
for editorial support.
Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJIExlYXJuZWQgT25ib2FyZGluZyBPdXIgQUkgUHJvamVjdCBNYW5hZ2VyIiwicG9zdF9pZCI6NDA5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5pdHllc2giLCJwb3NpdGlvbiI6MjF9]
is an engineer at Every. You can follow him on X at @nityeshaga
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Amazing
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What I Learned Onboarding Our AI Project Manager
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Hi ,
Custom agents that automate and improve our work are a big part
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Friday, April 3
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You’re invited to Every’s Custom Agents Camp—a live workshop with Notion
hello@every.to3/30/2026
A playbook from the front lines of AI consulting
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/95/small_ath.png]
Also True for Humans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucyIsInBvc2l0aW9uIjoxfQ==]
SEVEN THINGS I’VE LEARNED GETTING COMPANIES TO USE AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9zZXZlbi10aGluZ3MtaS12ZS1sZWFybmVkLWdldHRpbmctY29tcGFuaWVzLXRvLXVzZS1haSIsInBvc2l0aW9uIjoyfQ==]
A PLAYBOOK FROM THE FRONT LINES OF AI CONSULTING
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9zZXZlbi10aGluZ3MtaS12ZS1sZWFybmVkLWdldHRpbmctY29tcGFuaWVzLXRvLXVzZS1haSIsInBvc2l0aW9uIjozfQ==]
by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4089/full_page_cover_Seven_Things_I_ve_Learned_Getting_Companies_to_Use_AI.png]
Midjourney/Every illustration.
This post was originally a
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9oYW1tZXJfbXQvc3RhdHVzLzIwMzI1OTE2MzE0MTM1Njc4NzMiLCJwb3NpdGlvbiI6NX0=tweet
thread
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9oYW1tZXJfbXQvc3RhdHVzLzIwMzI1OTE2MzE0MTM1Njc4NzMiLCJwb3NpdGlvbiI6Nn0=]
in response to Sam Parr
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS90aGVzYW1wYXJyIiwicG9zaXRpb24iOjd9]
asking how people get their teams to adopt Claude. It touched a nerve, so I
wanted to expand on it. I recently joined
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nIiwicG9zaXRpb24iOjh9Every
Consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nIiwicG9zaXRpb24iOjl9]
as the head of tech consulting, where we work with mid-to-large-sized companies
on AI training and adoption. Here’s what’s working.—Mi
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9oYW1tZXJfbXQiLCJwb3NpdGlvbiI6MTB9]ke
Taylor
Was this newsletter forwarded to you? Sign up
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Entrepreneur Sam Parr
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS90aGVzYW1wYXJyIiwicG9zaXRpb24iOjEyfQ==]
asked a question on X the other day: “How is everyone getting team adoption for
Claude? I spent a lot of time on Twitter, as do you. We see all this AI stuff
popping up. We’re on top of it, or at least sorta. But how are all you people
getting your team to actually use it effectively without spending all their time
on Twitter and learning?”
I hear this question in some form on every single consulting engagement. I know
the advice I have resonates in meetings, but I’m short on time. So I dictated
this post through Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLyIsInBvc2l0aW9uIjoxM30=]
and used Claude to shape it into something readable. (Let me know
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9oYW1tZXJfbXQiLCJwb3NpdGlvbiI6MTR9]
if this format works for you.)
Here are seven learnings from working with companies through Every Consulting:
1. BUY THE MODEL DIRECT, NOT THIRD-PARTY TOOLS
When you evaluate AI-powered tools, you’re also—whether you realize it or
not—evaluating the tool vendor’s choices and constraints, rather than what the
underlying model provider (like Anthropic, Google, or OpenAI) is capable of.
It’s often faster to build your own Claude/Gemini/Codex skill with your own
rules and preferences already built in.
Companies are increasingly building, not buying, AI software on top of models,
because it gives you flexibility. I don’t know how it’s possible for companies
that aren’t the core model providers to keep up when the big labs know what
models are coming, build their internal tools to align with those releases, and
train them on how to operate within their own environments. I appreciate the
effort that companies like Cursor put into user experience—they’re a good
product organization. But it’s difficult to compete with Anthropic offering
$5,000 worth of tokens a month for a $200 subscription
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90aGUtZGVjb2Rlci5jb20vYW50aHJvcGljcy1jbGF1ZGUtY29kZS1zdWJzY3JpcHRpb24tbWF5LWNvbnN1bWUtdXAtdG8tNTAwMC1pbi1jb21wdXRlLXBlci1tb250aC13aGlsZS1jaGFyZ2luZy10aGUtdXNlci1qdXN0LTIwMC8iLCJwb3NpdGlvbiI6MTV9].
Third-party tools tend to be less flexible, less cutting-edge, and more
expensive. That’s not always the case, but as a general rule, it holds. So most
companies are better off buying directly from the model providers.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1050/optimized_07f1642d-db15-4666-a54a-7fbdc54fe31b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ29oaWdobGV2ZWwuY29tL2V2ZXJ5bmV3c2xldHRlcj9mcF9yZWY9ZXZlcnlcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTYsImFkdmVydGlzZW1lbnRfaWQiOjEwNTB9
BUILT FOR BUSINESSES READY TO SCALE. SIMPLIFY YOUR TECH STACK WITH HIGHLEVEL.
If your business runs on scattered tools, disconnected automations, and
half-built funnels, you are not alone. Most marketers and business owners only
scratch the surface of what HighLevel can do. They use a few features, launch a
campaign, and never tap into the full power of the platform.
HighLevel was not built to be just another tool in your stack. It was built to
run your entire system. With HighLevel, you can capture leads, build
high-converting funnels, automate follow-up, manage your pipeline, and deliver
seamless client experiences all in one platform.
Inside HighLevel you can:
1. Capture and convert more leads
2. Build funnels that actually perform
3. Automate follow-up and nurture at scale
4. Manage pipelines and close more deals
5. Deliver seamless client experiences
6. Create predictable, repeatable revenue
Everything works together in one place so you can spend less time duct-taping
tools together and more time growing your business. Start your 30-day FREE trial
of HighLevel and see how powerful your business can be when everything runs on
one platform.
Start your 30-day free trial
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ29oaWdobGV2ZWwuY29tL2V2ZXJ5bmV3c2xldHRlcj9mcF9yZWY9ZXZlcnlcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTcsImFkdmVydGlzZW1lbnRfaWQiOjEwNTB9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxOH0=].
2. RAISE THE CEILING, NOT THE FLOOR
A lot of companies have mandated
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3lvdXItY2VvLWp1c3Qtc2FpZC11c2UtYWktb3ItZWxzZS1oZXJlLXMtd2hhdC10by1kby1uZXh0IiwicG9zaXRpb24iOjE5fQ==]
to their employees, “Everyone needs to use AI now. We bought you AI tools. Adopt
it.” That doesn’t work. Even on pain of death, many people are unwilling to use
AI or be told that they have to. It’s basic self-preservation.
Instead, use the carrot rather than the stick. Nominate people who are already
AI-forward as internal cheerleaders. Maybe it gets other people to come out of
the woodwork rather than hiding their AI usage by making it clear that using AI
is encouraged. Give those people the support they need to unblock barriers to AI
usage (typically IT access to data connectors, approved budgets for coding
tools, and removal of layers of bureaucracy)—because someone who’s bought in is
going to accomplish five to 10 times more work than someone who hasn’t seen the
magic yet.
You can accelerate adoption by showing that people who use AI aggressively get
promoted first or interface the most with senior management. In some cases,
we’ve co-opted those early adopters into being teaching assistants in courses we
teach to the rest of the team. When their colleagues see that person advancing
in their career, that’s a more effective motivator than any mandate.
You also get the productivity boost of enabling someone who’s already a
believer. It’s much harder to convince someone to believe than it is to
supercharge someone who already does.
3. WORKSHOPS SHOULD BE AT LEAST 50 PERCENT BUILD TIME
Workshops teaching people how to use AI in a hands-on way are an effective way
to teach your team—but they need to be heavy on building tools. No one wants to
sit on Zoom and just look at slides.
I learned AI by doing. Guided theory helps orient and motivate people, but the
biggest complaint we hear is that they don’t have time in their workday to
explore these tools and learn something new. If you give them a couple of hours
in a workshop where they’re expected to build something, and access to the tool
and data (either synthetic or actual through connectors like MCPs), that’s when
the aha moment happens.
4. ASSIGN IMPOSSIBLE TASKS
An “impossible task” is one that wouldn’t have been possible to do without AI.
Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyMH0=],
a creator of Claude Code, has said something
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9XZTdCWlZLYkNWdz9zaT1iSjNBUUhRVVd3VE1UeF9uXHUwMDI2dD0xNDY1IiwicG9zaXRpb24iOjIxfQ==]
similar—that you should slightly under-resource most teams, which makes
employees think, “The only way I can do this is if I use AI.”
I think it works better if you are more explicit and strategically choose the
tasks so that they can’t possibly be done without AI. For example, if your goal
is to write one blog post a week, you can likely do that manually. But if your
goal is to write one a day, you’ll probably need to use AI in research,
drafting, and editing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoaXMtaXMtaG93LXRoZS1ldmVyeS1lZGl0b3JpYWwtdGVhbS11c2VzLWFpIiwicG9zaXRpb24iOjIyfQ==]
(like we’re doing here!). And you don’t set the goal as, “Starting today, you
have to produce one piece a day.” Instead, say: “Our goal is to work up to
producing one piece a day. What needs to happen for you to make progress toward
that goal?” It might take time, but if they know that’s where they’re heading
rather than where they’re starting, they’ll start thinking strategically about
how to use AI to save time, and start experimenting.
5. MANDATORY AI NOTE-TAKING PLUS MCP CONNECTOR
Everyone on our consulting team records every meeting with Granola
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyM30=]
and has the Granola MCP set up in Claude Code, and it’s been transformative. You
finish a meeting with a potential client, and tell Claude to summarize it and
send an email to your colleague. That’s 80 to 90 percent of the value of AI:
extracting information from unstructured data and structuring it in a way that’s
useful.
So many times I’ve come to a task and realized I need context from a meeting,
and I can pull that information from the MCP. It’s how I create curriculum or
put together proposals. Now I can’t imagine working without it.
6. MAP WORKFLOWS AND SYSTEMATICALLY AUTOMATE THEM
When we do discovery calls with clients about their day-to-day work, we follow a
process: We ask them what tools they use, what they do on a daily basis, and
what their pain points are. Then we put that information into a Google Sheet
with a row for each task we need to solve for, and we systematically work down
that list as we automate.
Our goal is to get to the point where nobody on the team ever has to do the same
task thrice. If AI can take a first pass at each task type, and we build a skill
for each one, that person could be doing five to 10 times more than they’re
doing right now.
So far, in my experience, this has never led to a reduction in workforce.
Instead, either the companies put more effort into each task, or they expand the
revenue and throughput of their team without hiring. When we were previously
teaching Claude Code workshop-style courses, we used to prepare one project for
the whole group to work on. Maybe we could manage one per business unit or team,
but the preparation cost quickly added up. Now we can use Claude Code to create
an individual project for each person taking part. We’re using AI to make each
engagement that much more valuable rather than cutting headcount.
7. TRAIN PEOPLE TO BE MANAGERS OF AGENTS
Everyone who was an individual contributor before is now a manager—of AI tools.
And they’re struggling because they don’t have management training. They’re not
used to context switching, setting up systems and rules, or evaluating whether
something that they haven’t worked on themselves is any good.
Managers can often adapt to managing AI tools more readily because they don’t
care how a problem is solved—they just want it solved to their specifications.
But the script is flipping: Managers are becoming individual contributors,
because managing a team of agents is often easier than managing human teams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aGF0LWFpLWlzLXRlYWNoaW5nLXVzLWFib3V0LW1hbmFnZW1lbnQiLCJwb3NpdGlvbiI6MjR9].
It takes a human longer to process reams of information, and to see if they’ll
be successful. Sometimes it’s easier as a manager to vibe code a task using
Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWNvd29yay1pcy1jbGF1ZGUtY29kZS1mb3ItdGhlLXJlc3Qtb2YtdXMiLCJwb3NpdGlvbiI6MjV9]
than it is to brief a human, wait for them to send it to their own Claude
instance, and get a response in a couple of days.
The upshot is that companies need more management training. You need to help
people understand context switching and teach them how to do evals, develop good
taste for deciding what to work on, and train AI in specific skills. How do you
systematically write a good PowerPoint skill or a good daily update report
skill? That’s the work now.
--------------------------------------------------------------------------------
If any of this resonates and you want help implementing it, check out
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Consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nIiwicG9zaXRpb24iOjI3fQ==].
We’ve been doing this for a year with a select group of companies and are now
open publicly.
--------------------------------------------------------------------------------
Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjI4fQ==]
is the head of tech consulting at Every and a co-author of the
O’Reilly-published Prompt Engineering for Generative AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cub3JlaWxseS5jb20vbGlicmFyeS92aWV3L3Byb21wdC1lbmdpbmVlcmluZy1mb3IvOTc4MTA5ODE1MzQyNy8iLCJwb3NpdGlvbiI6Mjl9].
You can follow him on X at @hammer_mt
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and on LinkedIn
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To read more essays like this, subscribe to Every
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and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU2V2ZW4gVGhpbmdzIEkndmUgTGVhcm5lZCBHZXR0aW5nIENvbXBhbmllcyB0byBVc2UgQUkiLCJwb3N0X2lkIjo0MDg5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9zZXZlbi10aGluZ3MtaS12ZS1sZWFybmVkLWdldHRpbmctY29tcGFuaWVzLXRvLXVzZS1haS9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0Mn0=]
Good
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Meh
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Bad
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Seven Things I've Learned Getting Companies to Use AI
hello@every.to3/30/2026
Plus: The best from our Q2 Demo Day
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Context Window
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PLUS: THE BEST FROM OUR Q2 DEMO DAY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvZXZlcnlvbmUtZ2V0cy1hLXNpZGVraWNrIiwicG9zaXRpb24iOjN9]
by Every Staff
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KNOWLEDGE BASE
“Introducing Plus One: One-click OpenClaw Agents by Every”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvaW50cm9kdWNpbmctcGx1cy1vbmUtb25lLWNsaWNrLW9wZW5jbGF3LWFnZW50cy1ieS1ldmVyeSIsInBvc2l0aW9uIjo2fQ==]
by Dan Shipper/On Every: Every’s team has spent months working alongside
personal AI agents in Slack—triaging bugs, drafting marketing copy, launching
growth experiments—and now we’re sharing them with subscribers. A Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjd9]
is a hosted OpenClaw agent that shows up to the job with Every’s best tools and
workflows. Read this to see how our team collaborates with their AI coworkers,
and to join the waitlist.
“I Achieved the Four-Hour Workweek. So, Why Did I Just Take a Job?”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vYWxzby10cnVlLWZvci1odW1hbnMvaS1hY2hpZXZlZC10aGUtZm91ci1ob3VyLXdvcmt3ZWVrLXNvLXdoeS1kaWQtaS1qdXN0LXRha2UtYS1qb2IiLCJwb3NpdGlvbiI6OH0=]
by Mike Taylor/Also True for Humans: After five years of self-employment, Mike
Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1pa2VfMjExNCIsInBvc2l0aW9uIjo5fQ==]
had passive income and total freedom. He also had unpredictable revenue, a
string of failed products, and no one to share ideas with—which is why he went
full-time as Every’s head of tech consulting. His argument is that while AI
makes building anything easy, getting someone to notice is harder than ever, and
the best learning happens inside a team. Read this if you’ve ever wondered
whether the solo path is actually worth it.
“The Agent That Saved My Brain”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtYWdlbnQtdGhhdC1zYXZlZC1teS1icmFpbiIsInBvc2l0aW9uIjoxMH0=]
by Austin Tedesco: Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHRlZGVzY2F1IiwicG9zaXRpb24iOjExfQ==],
Every’s head of growth, used to lose hours toggling between Stripe, PostHog,
Slack, and Notion. So he built an agent in Claude Code—even though he has no
technical background—that pulls data, drafts campaign briefs, and answers his
questions right in Slack. Through this, Austin’s found a worthy thought
partner—though, he admits he still loses time tinkering with the system. Read
this for the full build process, plus his open-source compound knowledge plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9jb21wb3VuZC1rbm93bGVkZ2UtcGx1Z2luIiwicG9zaXRpb24iOjEyfQ==].
🎧
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvaW5zdGFncmFtLXMtY29mb3VuZGVyLW9uLXdoeS1ncmVhdC1wcm9kdWN0cy1hcmUtc3RpbGwtaGFyZC10by1idWlsZCIsInBvc2l0aW9uIjoxM30=“AI
Makes Building Products Easy. Knowing What To Cut Is the Hard Part.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29udGV4dC13aW5kb3cvaW5zdGFncmFtLXMtY29mb3VuZGVyLW9uLXdoeS1ncmVhdC1wcm9kdWN0cy1hcmUtc3RpbGwtaGFyZC10by1idWlsZCIsInBvc2l0aW9uIjoxNH0=]
by Laura Entis/Context Window: Instagram cofounder Mike Krieger now co-leads
Anthropic Labs, where his team builds experimental products on top of Claude. On
this week’s podcast, he tells Every CEO
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTV9Dan
Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTZ9]
why even when AI has collapsed development timelines from months to hours, the
hard part hasn’t changed. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzBUNEUwNjhOS0x0VlNKRWpoR3U1SUU_c2k9MmNDRVM0eEZUc1NJQkRRd211RW4xZyIsInBvc2l0aW9uIjoxN30=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaG93LXRvLWJ1aWxkLWFuLWFnZW50LW5hdGl2ZS1wcm9kdWN0LW1pa2Uta3JpZWdlci9pZDE3MTk3ODkyMDE_aT0xMDAwNzU3MjkyNTgwIiwicG9zaXRpb24iOjE4fQ==],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAzNjgyNjk0Mzg0OTQzMTIzNyIsInBvc2l0aW9uIjoxOX0=]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvS1J2OUdwSllyVUEiLCJwb3NpdGlvbiI6MjB9].
“Build Your Own Bloomberg Terminal With AI”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9idWlsZC15b3VyLW93bi1ibG9vbWJlcmctdGVybWluYWwtd2l0aC1haSIsInBvc2l0aW9uIjoyMX0=]
by Brooker Belcourt: As a hedge fund analyst, Every’s head of financial services
consulting Brooker Belcourt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyb29rZXIiLCJwb3NpdGlvbiI6MjJ9]
used to spend four hours writing previews of earnings reports per company, per
quarter, for 40 companies. Today, his work is greatly compressed by AI tools
ranging from a ChatGPT prompt that drafts the writeups to a Claude Code setup
that reads his proprietary models, cross-references them against Wall Street
estimates, and assembles everything into a custom dashboard he checks each
morning. Read this for a step-by-step progression toward making the most of AI
for investors.
--------------------------------------------------------------------------------
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Uploaded image
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We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzIiwicG9zaXRpb24iOjI0fQ==]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9N1lVQnhNVEYxVGNcdTAwMjZ0aW1lX2NvbnRpbnVlPTNcdTAwMjZzb3VyY2VfdmVfcGF0aD1OelkzTlRnXHUwMDI2ZW1iZWRzX3JlZmVycmluZ19ldXJpPWh0dHBzJTNBJTJGJTJGZXZlcnkudG8lMkYiLCJwb3NpdGlvbiI6MjV9]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9b0V2amJQd0d3bmNcdTAwMjZzb3VyY2VfdmVfcGF0aD1PVFkzTVRRXHUwMDI2ZW1iZWRzX3JlZmVycmluZ19ldXJpPWh0dHBzJTNBJTJGJTJGZXZlcnkudG8lMkYiLCJwb3NpdGlvbiI6MjZ9]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjI3fQ==]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjI4fQ==],
and by learning and playing with AI every day ourselves.
Upcoming camps
* Every x Notion | Custom Agents Camp (April 3)
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzL25vdGlvbi1jdXN0b20tYWdlbnRzLWNhbXAiLCJwb3NpdGlvbiI6Mjl9]:
A free workshop where we demo the custom agents running Every’s daily
operations. We’ll be joined by Notion product designer Brian Lovin, who will
show how the team behind custom agents uses them and what they’re building
next. RSVP for ready-to-use templates and up to six months free of Notion
Business + AI.
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZXZlbnRzL2NjLWZvci1hYnNvbHV0ZS1iZWdpbm5lcnMiLCJwb3NpdGlvbiI6MzB9]
(April 14): This beginner-friendly, live workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1pa2VfMjExNCIsInBvc2l0aW9uIjozMX0=]
(head of tech consulting at Every) is designed to get you from zero to a
working project with Claude Code.
--------------------------------------------------------------------------------
JAGGED FRONTIER
I stare at my screen some days and think: Why hasn’t AI replaced me yet?
I spend my hours playing textual Tetris—nudging workstreams, reviewing code,
editing prose, shipping features. An AI agent can do all of those things. So why
am I still here?
Because taste can’t be typed out. It has to be worn in.
If I said to our managing editor, Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGVsZWFub3JfYjAzNDc0XzEiLCJwb3NpdGlvbiI6MzJ9],
“Write down everything I’d need to edit one of our pieces,” it would be
impossible. Her instincts come from hundreds of past edits, thousands of small
decisions layered on top of each other. You would need to work with Eleanor for
a long time to emulate her editing style. You can’t enumerate it from scratch.
The gap between what I want and what AI gives me is real. To get a result I’m
satisfied with, I need what I’ve always needed: time. I lean on AI to make a
decision, but it’s not the decision I would make. So I give feedback. Then I
give it again. And again. The process of teaching an AI your taste looks a lot
like the process of developing taste in the first place—the accumulation of many
small moments, each one building like sediment on the last.
Every’s AI-native engineering philosophy, compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvY29tcG91bmQtZW5naW5lZXJpbmctdGhlLWRlZmluaXRpdmUtZ3VpZGUiLCJwb3NpdGlvbiI6MzN9],
recognizes this need for ongoing growth. After every piece of work, you ask your
AI to distill and integrate the lessons you’ve learned. The next time you
encounter a similar problem, you’re better able to solve it. After many cycles,
you amass a war chest of small opinions. The AI may be fast, but there’s no way
to speedrun the process.
The same goes for trust. People start timidly with OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NsYXctc2Nob29sIiwicG9zaXRpb24iOjM0fQ==],
asking it to do simple tasks. Then, they give the agent a little more
responsibility. When it does well, they share a bit more context, grant a bit
more permission. The output improves. Trust builds, the same way it builds with
any human: one kept promise at a time.
That’s good reason to start now. A person who spends time with their AI today,
accreting those layers of context and taste and trust, will be meaningfully
ahead of someone who starts next year.
AI can help us move faster between the moments that matter. But it can’t
manufacture the moments themselves. Some things won’t be rushed. I remain
uncompressed.—Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHdpbGxpZXdpbGxpYW1zIiwicG9zaXRpb24iOjM1fQ==]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHdpbGxpZXdpbGxpYW1zIiwicG9zaXRpb24iOjM2fQ==
--------------------------------------------------------------------------------
FROM EVERY STUDIO
Every held its Q1 2026 Demo Day this week, with live demos of Plus One, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjozN30=],
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6Mzh9],
Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFrZWl0c3BhcmtsZS5jby8_dXRtX3NvdXJjZT1ldmVyeWZvb3RlciIsInBvc2l0aW9uIjozOX0=],
and Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9ub2xvZ3VlLnRvIiwicG9zaXRpb24iOjQwfQ==].
The common thread? Each product is becoming agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZSIsInBvc2l0aW9uIjo0MX0=].
Agents can now connect to your inbox, draft in your voice from a coding session,
organize your files through conversation, and work alongside you in Slack. These
used to be standalone tools you operated yourself. Now your agent can use them
on its own.
Here’s what’s shipped and what’s on the way.
Plus One is here—your own AI coworker, connected to everything
Every has launched Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmUiLCJwb3NpdGlvbiI6NDJ9],
a hosted OpenClaw that lives in Slack, where you and your team already work. COO
Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJyYW5kb25fNTI2MyIsInBvc2l0aW9uIjo0M30=]
set one up in 45 minutes and had it triaging bug reports into Notion, generating
daily briefs from his calendar, and collaborating with other team members’ Plus
Ones in shared channels. Plus Ones come already connected to Every’s AI tools
and our best skills and workflows. Willie, our head of platform, has been
leading the system architecture. The team is onboarding people from the
subscriber-only waitlist at around 20 per week, with a public launch targeted
for April. Join the waitlist
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcGx1cy1vbmUiLCJwb3NpdGlvbiI6NDR9].
Cora goes agent-native with a CLI, skills, and an iOS app in the works
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjo0NX0=]
now has an Agents tab
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci9hcGlfdG9rZW5zIiwicG9zaXRpb24iOjQ2fQ==],
from which you can connect your agent directly to your inbox or install Cora’s
new command-line interface (CLI). Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjQ3fQ==],
general manager of Cora, demoed the integration by asking his agent about his
planned trip to Austria this summer. Because Cora is specifically tuned for
organizing and retrieving email, it outperformed a generic Gmail integration and
surfaced the flight details instantly. On the design side, Kieran is building
toward a full email inbox, with an experimental iOS app that includes a
Tinder-style swipe interface for quickly keeping or archiving messages. Try the
latest experiments at baby.cora.computer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYmFieS5jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjo0OH0=],
and connect your agent from cora.computer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjo0OX0=].
Spiral gets an agent integration, saved prompts, and an X style-guide generator
Marcus Moretti, general manager of Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly93cml0ZXdpdGhzcGlyYWwuY29tIiwicG9zaXRpb24iOjUwfQ==],
shipped an agent integration and CLI that lets your coding agent draft content
in your own voice. In the demo, Marcus sent context from a Claude Code thread
directly to Spiral, which generated options—written in Marcus’s personal
style—for X posts to announce a new feature. Spiral is also rolling out saved
prompts that you can reuse and share with others, and new ways to generate style
guides based on your X account or other online writing. Try it at
writewithspiral.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly93cml0ZXdpdGhzcGlyYWwuY29tIiwicG9zaXRpb24iOjUxfQ==].
Sparkle rebuilds from scratch with conversational organizing and agentic cleanup
Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFrZWl0c3BhcmtsZS5jbyIsInBvc2l0aW9uIjo1Mn0=]
has organized more than 40 million files, and general manager Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHlhc2hwb29qYXJ5IiwicG9zaXRpb24iOjUzfQ==]
applied the lessons learned from doing so to rebuild the app. The new version
lets you organize files through conversation: Point Sparkle at a folder, and it
proposes a custom structure that it refines in real time as you chat it. Yash
also demoed “agentic cleanup”—a term coined by Dan—where the agent can act, with
guardrails that prevent permanent deletion, on the system junk and old
installation files it finds. Sparkle also remembers your preferences and runs
cleanup continuously in the background. The new Sparkle launches to the public
on April 14. Download it at makeitsparkle.co
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFrZWl0c3BhcmtsZS5jbyIsInBvc2l0aW9uIjo1NH0=].
Monologue trained its own blazing-fast model and hits 2 million words a day
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjU1fQ==],
general manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9ub2xvZ3VlLnRvIiwicG9zaXRpb24iOjU2fQ==]—which
is now processing 2 million words per day—announced a custom transcription model
so fast that text appears less than a second after you stop speaking. The other
news: Monologue’s voice notes feature, which launched quietly on iOS and has
crossed 10,000 notes in four weeks, is also coming to your Mac. There, Monologue
records both system audio and your microphone, and syncs across all of your
Apple products. All notes are also accessible via Monologue’s API, CLI, and
model-context protocol (MCP), so your Plus One—or any agent—can pull your
meeting notes without extra setup. Expect the new model and MacOS voice notes in
the next few weeks. Download it at monologue.co
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9ub2xvZ3VlLmNvIiwicG9zaXRpb24iOjU3fQ==].
--------------------------------------------------------------------------------
ALIGNMENT
The cosmic joke. I read so much AI prose now that it’s seeping into my brain and
warping my own. Last week I almost wrote, “It’s not X, it’s Y.” I shuddered.
As a result, I’ve started reaching for older books. I want to develop a unique
writing style and get more comfortable breaking the rules, and I like to think
of reading as my protective force field against the sloppening. It’s helped a
tiny bit—this new reading practice. My words are beginning to flow in a more
authentic way. What I didn’t expect, though, were the detours on which many
older books take you.
I’m reading In Search of Lost Time, and Marcel Proust is describing a magic
lantern projecting scenes on his bedroom wall when he was a young boy. And
describing it. For multiple pages. What does this have to do with time? I
wonder. It’s not until several chapters later, reading a seemingly unrelated
scene, that the penny drops. I realize that, with the memory of the lantern,
Proust was showing how a break from your everyday experience, brought on by even
a change to the light in a room, can leave you lost and disoriented.
When the awareness finally dawned on me, it was much more profound than it would
have been had I not taken the detour.
AI doesn’t make you wait for anything. It gets you from A to B in the
straightest line possible. Whereas good writing can take you far afield, so that
you may, eventually, come to the answer on your own.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdscDFkaWdlc3QuY29tLyIsInBvc2l0aW9uIjo1OH0=]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vdHdpdHRlci5jb20vZXZlcnkiLCJwb3NpdGlvbiI6NTl9]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9jb21wYW55L2V2ZXJ5aW5jLyIsInBvc2l0aW9uIjo2MH0=].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnlvbmUgR2V0cyBhIFNpZGVraWNrIiwicG9zdF9pZCI6NDA4NywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3R1ZGlvIiwicG9zaXRpb24iOjYxfQ==]
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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When I was an analyst at a hedge fund, earnings season was a sprint that lasted
a month. I had 40 firms to cover, each one reporting over a four-week window.
Every earnings preview—the research brief laying out what to expect before a
company’s quarterly results were announced—followed the same grind: Grab the
data, update my financial model, and write up the takeaways. Four hours of work
per company, minimum.
It’s a task that is begging to be automated by AI. The process is structured and
repeatable
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktdGFsa2VkLXRvLW1vcmUtdGhhbi0xMDAtY29tcGFuaWVzLWFib3V0LWFpLWhlcmUtcy13aGF0LXMtYWN0dWFsbHktd29ya2luZyIsInBvc2l0aW9uIjo3fQ==],
and the data sources are well-defined. But if you’ve ever pointed ChatGPT at a
collection of data and gotten back a summary with basic math mistakes or that
ignored important metrics of a company’s financial health, you know how
disappointing the reality can be.
This kind of experience is why many investment teams give up on AI. They try it
once, conclude the technology isn’t ready, and go back to the old way. What
those teams don’t realize is that they are judging the entire technology based
on the sophistication of one tool. It’s like giving up on all email after using
the clunky Microsoft 365 browser product.
Over the past six months running AI consulting for finance teams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2RlciIsInBvc2l0aW9uIjo4fQ==],
I’ve been walking clients through what developments in AI capabilities can now
let us achieve: the same earnings preview—Shopify’s next quarter—at four levels
of tooling, each one more sophisticated than the last. By level four, the system
reads your model, applies your thinking about what makes a great company, and
runs while you sleep. Here’s how to get there.
LEVEL ONE: THE CUSTOM GPT
This is where most investment teams start. You set up a ChatGPT project—a
dedicated workspace where you can store instructions and upload documents—with a
detailed prompt that tells the model how you want your earnings preview
structured.
The prompt I use specifies everything: how to lay out the beat/miss analysis
(where you compare actual results against Wall Street expectations), which
financial metrics to prioritize, how to handle management guidance, and whether
to source consensus estimates from the web or more premium data sources. I
attach the Securities Exchange Commission (SEC) filings and earnings release
directly to the project. Run it in thinking mode—where the model reasons longer
before answering—and after about 15 minutes, you get a solid preview with
web-sourced data, SEC citations, and a clear beat/miss breakdown.
But the output has quirks. Tables format data the way ChatGPT wants, not the way
I think—financial metrics are spread across columns when I want financial
metrics on the side. Everything lives in a chat window instead of in a custom
website. You can partly fix that by adding a second prompt—“Create an HTML
dashboard from this”—but now the preview requires two steps. Try to combine both
prompts into a single workflow, and you hit ChatGPT’s 8,000-character project
instruction limit.
Level one’s ceiling is that it’s great for structured, single-task analysis. But
it falls apart when you need multi-step workflows with detailed instructions for
each step.
LEVEL TWO: CLAUDE WITH SKILLS AND DATA CONNECTORS
The solution for level one’s character limits is Claude, which stores detailed
instructions as Skills
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXNraWxscy1uZWVkLWEtc2hhcmUtYnV0dG9uIiwicG9zaXRpb24iOjl9]—reusable
prompt files the model reads before each task, separate from your message.
Instead of cramming everything into one prompt, you break your earnings preview
instructions, dashboard formatting, investment philosophy, and analyst workflow
into distinct skill files. These skill files need a specific trigger to work—for
example, “Earnings preview” to invoke the earnings preview skill.
For Shopify, I load my earnings preview skill, a front-end design skill for
dashboards, and my core investment analyst philosophy—which covers things like
what data matters or what defines a great company for earnings reviews,
previews, management meeting preps, and every recurring task. Claude reads all
of them before responding.
The other upgrade is data connectivity through MCP—model context protocol, a
standardized way for AI tools to connect to external data sources. My favorite
is Daloopa
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZGFsb29wYS5jb20vIiwicG9zaXRpb24iOjEwfQ==],
a financial data provider that surfaces structured fundamental data from
earnings reports and SEC filings. The model pulls real financial data, including
the key metrics depending on industry, instead of scraping the web.
The result is a single prompt that produces an interactive dashboard with growth
rate charts, properly formatted income statements, and metrics laid out my way.
Because Claude read my investment philosophy, it knows I care about operating
leverage, gross margin trajectory, and revenue mix shifts—and pulls those
without being asked.
Where level two breaks down: It can’t access my internal data. My proprietary
financial model lives in an Excel file on my computer. My call notes and thesis
documents are in local folders Claude can’t see.
LEVEL THREE: CLAUDE COWORK AND LOCAL FILE ACCESS
Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWNvd29yay1pcy1jbGF1ZGUtY29kZS1mb3ItdGhlLXJlc3Qtb2YtdXMiLCJwb3NpdGlvbiI6MTF9]—a
wrapper around Claude Code designed for non-technical users—solves the internal
data problem. It runs on your machine and can access your local files: Excel
models, notes folders, PDFs, anything on your computer.
For the same Shopify preview, Cowork reads the same skills as level two but can
also search my company folder—the local directory with my financial model, call
notes, thesis documents, and prior previews and reviews. It breaks the task into
subagents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXMtbmV3LWFnZW50cy1hcmUtY29uZnVzaW5nLWFzLWhlbGwiLCJwb3NpdGlvbiI6MTJ9]
and handles more compute per task since it runs Claude Code under the hood.
The extra context changes what the output can do. Cowork connects transcript
language to historical trends from my model—explaining, for instance, why gross
margin is growing by 200 basis points year over year. It also reads my Excel
model, extracts my projections for revenue, earnings per share, and operating
margins, and compares those to consensus estimates, showing me exactly where I
diverge. That kind of analysis used to require searching across transcripts from
earnings calls for each line item in my model or hooking up third-party tools to
see differences to live consensus metrics. Now it’s a single prompt.
The limitation of this step is that each task produces a separate output. An
earnings review is one dashboard. A preview is another. Meeting prep is a third.
What I want is a single workstation I can open each morning and see everything
in one place.
LEVEL FOUR: CLAUDE CODE AND THE CUSTOM DASHBOARD
At level four, I’m in Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLTMtNy1zb25uZXQtYW5kLWNsYXVkZS1jb2RlIiwicG9zaXRpb24iOjEzfQ==]—the
command-line interface where you define custom commands, connect to multiple
data sources, and run tasks for hours instead of minutes. I’ve built a single
command called /work that encapsulates my entire analyst workflow. When I run
it, Claude Code works continuously in the background—earnings reviews, previews,
meeting preps, news reviews, thesis updates—and builds them all into a single,
custom dashboard. It’s your own Bloomberg-style workstation.
At my last firm, we had an internal tool called Mosaic that showed everything
about your areas of coverage in one place. It was a huge edge, and it took a
dedicated engineering team to build. Level four lets me build that for myself.
I open my dashboard in the morning, and it’s already populated. News articles
relevant to my coverage, prioritized by what I care about. Earnings
previews—here’s Shopify, with the same analysis from level three but living
alongside everything else. Previews for upcoming reports. Each ticker has a full
overview page: thesis, revenue trajectory, financial model view, meeting prep,
and a historical dashboard adjustable to any time period. The whole thing
deploys as a custom website.
Level four compresses those 160 hours I used to spend each quarter into the time
it takes Claude Code to run, plus the hour or so I spend reviewing and adding
perspective. You still check the output and apply judgment—is that $2 billion
revenue divergence realistic, or did my model get stale? The AI does the
synthesis, the formatting, and the cross-referencing, and I do the thinking.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4086/optimized_1e72114d-bb6d-4802-89f2-e52bb220de4c.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDg2L29wdGltaXplZF8xZTcyMTE0ZC1iYjZkLTQ4MDItODlmMi1lNTJiYjIyMGRlNGMucG5nIiwicG9zaXRpb24iOjE0fQ==
YOU DON’T NEED TO BE AT LEVEL FOUR
There’s value at every level. If a well-crafted ChatGPT project saves your team
one to two hours per earnings preview across 40 names, that’s 40-80 hours per
quarter. That alone is worth it.
You don’t need to climb all four levels—at least, not all at once. Level one
works for defined, repeatable tasks where you want a quick upgrade. Level two
makes sense when you’ve outgrown single prompts and need the AI to internalize
your investment philosophy, or when you want live data sources like Daloopa.
Level three is for teams sitting on proprietary data—models, notes, call
transcripts—that the AI needs to work with alongside public information. Level
four is for people who want to build their own analyst workstation and are
willing to invest time in Claude Code.
AI has already changed how the firms that adopted it work. The only question
left is which level you’re at—and what you’re leaving on the table.
--------------------------------------------------------------------------------
Brooker Belcourt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQnVpbGQgWW91ciBPd24gQmxvb21iZXJnIFRlcm1pbmFsIFdpdGggQUkiLCJwb3N0X2lkIjo0MDg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJvb2tlciIsInBvc2l0aW9uIjoxNX0=]
is the head of financial services consulting at Every. Most recently, he led the
finance vertical at Perplexity. To read more essays like this, subscribe to
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Build Your Own Bloomberg Terminal With AI
hello@every.to3/27/2026
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Hi ,
Every (
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)—an AI coworker that lives in Slack and comes preloaded with
Every’s best tools, skills, and workflows. Everyone on our team
has one, and our Plus Ones let us operate at a higher level than
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We’ll also share updates from across Every’s products, and how
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Every’s Demo Day is tomorrow—featuring a first look at Plus One
hello@every.to3/26/2026
We spent months building the perfect AI coworkers. Now you can use them too.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/17/small_Frame_216-2.png]
On Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeSIsInBvc2l0aW9uIjoxfQ==]
INTRODUCING PLUS ONE: ONE-CLICK OPENCLAW AGENTS BY EVERY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5IiwicG9zaXRpb24iOjJ9]
WE SPENT MONTHS BUILDING THE PERFECT AI COWORKERS. NOW YOU CAN USE THEM TOO.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5IiwicG9zaXRpb24iOjN9]
by Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4085/full_page_cover_Plus_Ones(2).png]
Midjourney/Every illustration.
TL;DR: We’re launching hosted OpenClaw agents that live in Slack and come
pre-loaded with Every’s best tools, skills, and workflows. Setup requires one
click. Join the waitlist—we’re taking 20 people off a week and scaling fast.
Every subscribers get first access:
Secure Your Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6NX0=]
--------------------------------------------------------------------------------
OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2w_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjZ9]
has changed the way we work at Every.
We effectively have a parallel organizational chart of AI coworkers, each with a
name, a manager, and real responsibilities. R2-C2, my Claw, triages and resolves
bug reports, and has co-authored some of my articles. Iris writes marketing
email copy for Anukshi Mittal, Every’s product marketing lead. Montaigne
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1hZ2VudC10aGF0LXNhdmVkLW15LWJyYWluIiwicG9zaXRpb24iOjd9]
handles growth-related questions for Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AdGVkZXNjYXUiLCJwb3NpdGlvbiI6OH0=],
our head of growth.
Our workflows are completely different—our company is different—because of them,
and we would never go back.
But getting here has been hard. Claws require a significant amount of manual
setup and require a dedicated machine running 24/7 to stay responsive, which is
why many people have purchased Mac Minis to run them. They require ongoing
training and maintenance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haSIsInBvc2l0aW9uIjo5fQ==]
to stay useful. All of this setup and experimentation burns lots of expensive
tokens, too.
We have learned that the hard part of AI agents is the infrastructure around
them—the hosting, the integrations, the skills, and the ongoing care. We’ve
figured this out for ourselves, and we want to share everything we’ve learned
with you.
Today, we’re launching Plus Ones—Hosted OpenClaw agents that live in Slack and
come pre-loaded with Every’s best tools, skills, and workflows. Setup requires
one click.
We’re sending 20 new Plus Ones into the world each week, starting today. Every
subscribers will get them first, and we’ll be scaling up quickly over the coming
month. (These cost real money to run, so we’re starting carefully and moving
fast.)
Secure Your Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTB9]
[https://img.youtube.com/vi/m9yoObQb88Q/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1tOXlvT2JRYjg4USIsInBvc2l0aW9uIjoxMX0=
WHAT IS A PLUS ONE?
Plus Ones are OpenClaw AI assistants that show up ready to work, preloaded with
everything they need to do their job.
Your Plus One lives in Slack, where you already are. You set it up with one
click, and it launches from a secure server run by Every. If you have a ChatGPT
subscription, you can use that for tokens or you can bring an API key from any
other provider.
Plus Ones come connected to the Every ecosystem:
• Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoxMn0=]—to
search, send, and manage your email
• Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3dyaXRld2l0aHNwaXJhbC5jb20iLCJwb3NpdGlvbiI6MTN9]—to
write in your voice
• Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvIiwicG9zaXRpb24iOjE0fQ==]—to
collaborate on live documents
The rest of Every’s apps will be connected shortly.
Your Plus One also arrives pre-loaded with real skills—some are workflows we’ve
built and refined internally, others are best-in-class capabilities built by
companies like Anthropic:
* Content digest—summarize the important information from the publications you
read, including Every
* Daily brief—your day’s schedule and to-dos sent to you each morning (or on
your preferred schedule)
* Animate—to turn any static screenshot into an animation with Remotion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucmVtb3Rpb24uZGV2LyIsInBvc2l0aW9uIjoxNX0=]
* Frontend—to upgrade the design of any website you build
We also make it easy to connect Google Workspace and Notion for your Plus One to
work in your existing documents, notes, and databases.
With all of these skills and connections, your Plus One will be powerful on day
one: It can read a pull request on GitHub, have Spiral write marketing content
for it in your voice, then save the writing to Proof, Google Docs, or your
preferred tool.
Our goal is to give you a capable AI coworker right away, not a vanilla OpenClaw
agent that you have to teach from scratch.
Get a Plus One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTZ9]
HOW WE WORK WITH PLUS ONES AT EVERY
The best way to show you what Plus Ones can do is to show you real examples of
how the Every team works with theirs.
Margot reports to Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjE3fQ==],
our staff writer and AI editorial lead, and took a transcript for an Every camp
event through Katie’s full writing pipeline
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by93b3JraW5nLW92ZXJ0aW1lL3doYXQtYm9hcmQtZ2FtZXMtdGF1Z2h0LW1lLWFib3V0LXdvcmtpbmctd2l0aC1haSIsInBvc2l0aW9uIjoxOH0=]—from
initial draft to style review—without her having to open Claude Code. “Before, I
had to be the one orchestrating everything—go here, run this, paste that over
there,” says Katie. “Now Margot just does it.”
Iris reports to Anukshi and schedules events, writes the first draft of all copy
for new product and feature launches, and runs all product marketing operations
through GitHub, Notion, and Spiral integrations.
Anukshi asked Iris to move a scheduled event in Notion. (All screenshots
courtesy of Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4085/optimized_3b4f83aa-442e-42c5-bc3a-2f80864548fd.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDg1L29wdGltaXplZF8zYjRmODNhYS00NDJlLTQyYzUtYmMzYS0yZjgwODY0NTQ4ZmQucG5nIiwicG9zaXRpb24iOjE5fQ==Anukshi
asked Iris to move a scheduled event in Notion. (All screenshots courtesy of
Every.)
Alfredo reports to Every creative director, Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9idWlsZC1wbGFjZXMtbm90LXByb2R1Y3RzIiwicG9zaXRpb24iOjIwfQ==],
who built the entire Plus One visual system by texting back and forth with
Alfredo in Telegram. Alfredo has become such an invaluable teammate that Lucas
can’t imagine working without it. “I’m very afraid that I’ll lose access to
Alfredo,” he says. “So I made it create a ‘how to resuscitate it’ guide.”
R2-C2 reports to me and works across the team to collect bug reports and feature
requests for Proof, create Proof docs, and generate pull requests.
Dan asked R2-C2 about an issue on Proof.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4085/optimized_73007da9-0179-496e-b4ff-14b6b5f3a1e0.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDg1L29wdGltaXplZF83MzAwN2RhOS0wMTc5LTQ5NmUtYjRmZi0xNGI2YjVmM2ExZTAucG5nIiwicG9zaXRpb24iOjIxfQ==Dan
asked R2-C2 about an issue on Proof.
Milo reports to Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjIyfQ==],
Every’s CTO. Milo helps invite new waitlist users to Para—our beta AI paralegal
product. Milo also keeps tabs on Brandon’s daily to-dos and kicks off research
tasks in its downtime. “It’s like I’m managing somebody versus just telling
somebody what to do,” says Brandon.
Brandon’s Plus One, Milo, informed him of a new waitlist signup for Para.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4085/optimized_7dbf1a41-852d-489c-8bf1-71c902c66cea.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDg1L29wdGltaXplZF83ZGJmMWE0MS04NTJkLTQ4OWMtOGJmMS03MWM5MDJjNjZjZWEucG5nIiwicG9zaXRpb24iOjIzfQ==Brandon’s
Plus One, Milo, informed him of a new waitlist signup for Para.
Montaigne reports to Austin, launches experiments to improve the performance of
our email campaigns, and creates landing pages without Austin having to touch a
line of code.
Austin asked Montaigne for advice on the social strategy for the Plus One
launch.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4085/optimized_dccb6d6c-86db-4bd7-812e-560f0a503c88.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDg1L29wdGltaXplZF9kY2NiNmQ2Yy04NmRiLTRiZDctODEyZS01NjBmMGE1MDNjODgucG5nIiwicG9zaXRpb24iOjI0fQ==Austin
asked Montaigne for advice on the social strategy for the Plus One launch.
WHAT PLUS ONE BETA USERS ARE SAYING
Along with the Every team, a small group of external beta testers has been
putting their Plus Ones to work. Here’s what Kate Chapman, a chief technology
officer and founder, had to say:
“I’ve been using OpenClaw since early February, and I’ve become dependent on my
agents. They’ve also been dependent on me for maintenance, and Plus One has
really changed that. By not having to worry as much about what’s going on under
the hood, I’ve been able to collaborate more deeply with Nettle, my Plus One.
“One of the biggest ways Nettle has helped me is by standing up an end-to-end
Facebook content workflow: idea generation, prompt iteration, content creation,
publishing support, and metrics review. What’s been valuable isn’t just the
speed. It’s having a collaborator that can maintain continuity across the whole
pipeline and incorporate feedback from human teammates. Based on post
performance, Nettle has recommended strategy shifts and content changes, and
then I can tweak and approve the direction.
“Oh yeah, Nettle helped me write this too.”
WHEN THEY LAUNCH AND TO WHOM
Plus One is launching first to Every subscribers.
Phase 1: Waitlist—Join the waitlist
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wbHVzLW9uZSIsInBvc2l0aW9uIjoyNX0=].
We’re onboarding in batches of 20 a week to ensure quality.
Phase 2: Beta—Next month, we’ll give access for Every subscribers, starting with
power users and those with clear use cases.
Phase 3: Wider Rollout—We’ll eventually make Plus Ones available more broadly,
but we’re being intentional about our pace. Plus Ones have earned our trust. We
want to make sure they earn yours, too.
PRICING
The short answer is: We’re figuring this out, and that’s one reason for the
waitlist. Running a Plus One is expensive—it requires us to set up a separate
virtual cloud server for each one—and we want to make sure we can provide them
to every subscriber in a sustainable way.
We expect to have a firm price this month, and we’ll finalize and announce it as
soon as we do. During the waitlist period, it will be included in the Every
subscription for those we give access.
We can’t wait to see you get started with a Plus One.
Get a Plus One
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--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyN30=]
is the cofounder and CEO of Every, where he writes the Chain of Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0IiwicG9zaXRpb24iOjI4fQ==]
column and hosts the podcast AI & I
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You can follow him on X at @danshipper
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and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RhbnNoaXBwZXIvIiwicG9zaXRpb24iOjMxfQ==].
We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5L2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjM5fQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5L2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjQwfQ==]
Meh
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Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUGx1cyBPbmU6IE9uZS1jbGljayBPcGVuQ2xhdyBBZ2VudHMgYnkgRXZlcnkiLCJwb3N0X2lkIjo0MDg1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wbHVzLW9uZS1vbmUtY2xpY2stb3BlbmNsYXctYWdlbnRzLWJ5LWV2ZXJ5L2ZlZWRiYWNrP3JhdGluZz1iYWRcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDJ9]
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Introducing Plus One: One-click OpenClaw Agents by Every
hello@every.to3/26/2026
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Hi there,
Your early bird price for Claude Code for Absolute Beginners (
https://0ab9ee3d.click.kit-mail3.com/lmulpl9q26bmhn2ml6mt6h8vz8940fghd2pg2/kkhmh6hnwn4vqpsl/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI=
)—$1,050 instead of $1,250—expires tomorrow, March 26. That
includes the workshop and an annual Every subscription.
The workshop runs Tuesday, April 14, 10 a.m.–5 p.m. ET on Zoom.
In it, you’ll go from never having opened Claude Code to shipping
something real. We’ll run an optional setup session the day
before so you arrive ready to build. On the day itself, you’ll
get guided walkthroughs, independent building time, peer
breakouts, and hands-on help when you're stuck. You leave with a
finished project and a workflow you repeat in your job, life, and
next project.
This course is led by me, Mike Taylor (
https://0ab9ee3d.click.kit-mail3.com/lmulpl9q26bmhn2ml6mt6h8vz8940fghd2pg2/58hvh7hgxgl28ei6/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
)—Every’s head of tech consulting—with Every CEO Dan Shipper (
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) as a guest instructor. If you haven’t used Claude Code before
and want to start, this is for you.
-->Upgrade and register (
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Upgrade and register ( https://every.to/events/claude-code-101-2
)Hope to see you there,
Mike Taylor
Head of tech consulting at Every
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Claude Code for Absolute Beginners: Early bird pricing ends tomorrow
hello@every.to3/25/2026
Plus, how important are technical skills in the age of vibe coding?
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INSTAGRAM’S COFOUNDER ON WHY GREAT PRODUCTS ARE STILL HARD TO BUILD
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2luc3RhZ3JhbS1zLWNvZm91bmRlci1vbi13aHktZ3JlYXQtcHJvZHVjdHMtYXJlLXN0aWxsLWhhcmQtdG8tYnVpbGQiLCJwb3NpdGlvbiI6Mn0=]
PLUS, HOW IMPORTANT ARE TECHNICAL SKILLS IN THE AGE OF VIBE CODING?
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2luc3RhZ3JhbS1zLWNvZm91bmRlci1vbi13aHktZ3JlYXQtcHJvZHVjdHMtYXJlLXN0aWxsLWhhcmQtdG8tYnVpbGQiLCJwb3NpdGlvbiI6M30=]
by Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo0fQ==]
Watch on YouTube [https://img.youtube.com/vi/KRv9GpJYrUA/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL0tSdjlHcEpZclVBIiwicG9zaXRpb24iOjV9
Mike Krieger. Midjourney/Every illustration.
We’re excited to welcome Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjo2fQ==]
to Every as a staff writer. A former editor at Fortune and news editor at
LinkedIn, Laura will cover Every as a beat—documenting how an AI-native media
and software company works, our experiments, and our lessons. She writes today’s
Context Window.—Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BlbGVhbm9yX2IwMzQ3NF8xIiwicG9zaXRpb24iOjd9]
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up
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‘AI & I’: HOW TO BUILD AN AGENT-NATIVE PRODUCT
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6MTB9].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjExfQ==]
sits down with Mike Krieger, cofounder of Instagram and co-lead of Anthropic
Labs—the team working on experimental projects within the Claude developer—to
discuss how the rules of professional product development are being rewritten in
real time. Krieger brings a rare perspective as someone who has been at the
frontier of two transformative technology waves, the mobile and social boom, and
now agent-native software.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMzY4MjY5NDM4NDk0MzEyMzciLCJwb3NpdGlvbiI6MTJ9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL0tSdjlHcEpZclVBIiwicG9zaXRpb24iOjEzfQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8wVDRFMDY4TktMdFZTSkVqaEd1NUlFP3NpPTJjQ0VTNHhGVHNTSUJEUXdtdUVuMWciLCJwb3NpdGlvbiI6MTR9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2hvdy10by1idWlsZC1hbi1hZ2VudC1uYXRpdmUtcHJvZHVjdC1taWtlLWtyaWVnZXIvaWQxNzE5Nzg5MjAxP2k9MTAwMDc1NzI5MjU4MCIsInBvc2l0aW9uIjoxNX0=].
You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC1ob3ctdG8tYnVpbGQtYW4tYWdlbnQtbmF0aXZlLXByb2R1Y3QiLCJwb3NpdGlvbiI6MTZ9].
Here are the highlights:
* A truly agent-native product can flex to meet user demand. The best products
today, like Claude Code, allow users to do things that their creators never
intended. But that requires hard trade-offs between freedom and reliability
for frontier products, an issue that Krieger’s team is learning how to solve.
* Timelines are the difference between building now and building at Instagram.
At Instagram, it took months to hit dead ends and learn what to cut, Krieger
says. Now, that cycle runs in hours.
* Building too much, too fast with agents is a trap. You can go from idea to a
nearly-shipped product in a day, but that process doesn’t give you the
incremental feedback that used to tell you what not to build. The models are
great at adding features, but can create a product that lacks coherence.
* Anthropic Labs structures product teams to be lean. New product experiments
are led by only two people, usually a product manager or designer paired with
an engineer. Krieger says bigger teams tend to be too slow because of
coordination complications.
* You need to throw out your product and start over every three to six months.
AI progress means most of your software infrastructure will be outdated
quickly. The best teams build this into their product strategy.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvcmVpZC1ob2ZmbWFuLW1ha2VzLWZpdmUtcHJlZGljdGlvbnMtYWJvdXQtYWktaW4tMjAyNiIsInBvc2l0aW9uIjoxN30=];
the team that built Claude Code, Cat Wu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE4fQ==]
and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE5fQ==]
Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjIwfQ==];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdmVyY2VsLXMtZ3VpbGxlcm1vLXJhdWNoLW9uLXdoYXQtY29tZXMtYWZ0ZXItY29kaW5nIiwicG9zaXRpb24iOjIxfQ==];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvZHdhcmtlc2gtcGF0ZWwtcy1xdWVzdC10by1sZWFybi1ldmVyeXRoaW5nIiwicG9zaXRpb24iOjIyfQ==];
and others, and learn how they use AI to think, create, and relate.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/1047/optimized_32f05ea3-17dc-4d01-aeff-38b32151ec5c.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL2FkdmVydGlzZW1lbnRzLzEwNDcvb3B0aW1pemVkXzMyZjA1ZWEzLTE3ZGMtNGQwMS1hZWZmLTM4YjMyMTUxZWM1Yy5wbmciLCJwb3NpdGlvbiI6MjMsImFkdmVydGlzZW1lbnRfaWQiOjEwNDd9
Don’t let infrastructure slow down your AI app
Your fine-tuned model is ready, but your infrastructure isn’t. Sound familiar?
Crusoe Managed Inference handles deployment and optimization so you can move
from prototype to production with confidence. Their team helps you deploy, then
get best-in-class performance. Now, as a Day One launch partner for NVIDIA
Nemotron 3 Super and Nemotron 3 VoiceChat, Crusoe gives you access to elite
models, or bring your own, with 1M-token context windows. Get reliable
performance that stays high quality even with long prompts.
Learn more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5jcnVzb2UuYWkvY2xvdWQvbWFuYWdlZC1pbmZlcmVuY2U_dXRtX3NvdXJjZT1zbW9vdGhtZWRpYVx1MDAyNnV0bV9tZWRpdW09bmV3c2xldHRlclx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeVx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoyNCwiYWR2ZXJ0aXNlbWVudF9pZCI6MTA0N30=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjI1fQ==].
DOES PERSISTENCE BEAT TECHNICAL SKILLS?
How important are technical skills in the age of vibe coding? We’ve been having
this discussion at Every, and to some of us, the ability to build in plain
English feels like the revenge of the liberal arts major.
But other skills are also needed. AI tools are now powerful enough that “the
question of whether you can ship a product isn’t if you are technical or
not—it’s whether you have the persistence,” says Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6MjZ9],
head of tech consulting at Every.
This persistence often takes the form of asking the AI to explain itself again
and again and again. “The core skill is to ask for help,” says Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXRhbGlhXzI5NDQiLCJwb3NpdGlvbiI6Mjd9],
Every’s head of consulting. “If you keep asking, you can become technical.”
Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoyOH0=],
Every’s head of growth and a self-described “tech doofus,” built an agent using
Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLWFnZW50LXRoYXQtc2F2ZWQtbXktYnJhaW4iLCJwb3NpdGlvbiI6Mjl9]
that the entire team now uses to pull and analyze data about the company’s
performance. Echoing Natalia’s comments, he says the key was having the
doggedness to understand what was happening, the humility to ask Claude to
explain it to him like he was an idiot whenever he didn’t follow, and the
patience to refine the instructions when it didn’t give the right output or
misinterpreted a command.
Persistence, clarity of vision, and curiosity can get you to a powerful
prototype. But turning a prototype into a reliable product
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvd2hlbi15b3VyLXZpYmUtY29kZWQtYXBwLWdvZXMtdmlyYWwtYW5kLXRoZW4tZ29lcy1kb3duIiwicG9zaXRpb24iOjMwfQ==]?
For that, you need technical skills, or at least access to someone who has them,
argues Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjozMX0=],
general manager of Every’s dictation app Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9ZXZlcnl3ZWJzaXRlIiwicG9zaXRpb24iOjMyfQ==].
An engineer, Naveen, never loses sight of a codebase’s overarching
structure—something language models struggle to do. When Naveen builds a
product, every decision ties back to one question: What can’t be allowed to
fail? With Monologue, he knew that the vast majority of people would be using
the app for dictation. If that feature failed, he’d immediately lose users’
trust. “I built my whole codebase in such a way that if my main server or
database goes down, dictation doesn’t go down,” he says. “I made sure that it’s
100 percent reliable.”
Recently, the Monologue server did, indeed, go down. While new users couldn’t
sign up, existing users could still dictate and didn’t notice any break in
service.
Vibe coded apps often skip the information architecture step entirely. But when
the code inevitably breaks, the non-technical user struggles to diagnose the
problem, let alone fix it quickly. Having been the “technical” guy called upon
to fix a vibe coded codebase, Naveen has found that rather than try to remedy
existing structural issues, it’s sometimes easier to just start from
scratch.—Laura Entis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsYXVyYV8yN2JiYWZfMSIsInBvc2l0aW9uIjozM30=]
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjozNH0=]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjM1fQ==]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjM2fQ==]
to share the knowledge we’ve acquired from training teams at companies like the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozN30=New
York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozOH0=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjozOX0=],
and by learning and playing with AI every day ourselves.
THIS WEEK’S CAMP
* Get a front-row seat to what we’re building at Every’s Q2 Demo Day
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9xMS0yMDI2LWRlbW8tZGF5IiwicG9zaXRpb24iOjQwfQ==],
including a live walk-through of Plus One, our hosted AI agent that lives in
Slack. The event takes place on Friday, March 27, at 11 a.m. ET.
UPCOMING COURSES
* Every x Notion: Custom Agents Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9ub3Rpb24tY3VzdG9tLWFnZW50cy1jYW1wIiwicG9zaXRpb24iOjQxfQ==]
(April 3): Learn how to put custom agents to work inside your business with
product designer Brian Lovin from Notion.
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jYy1mb3ItYWJzb2x1dGUtYmVnaW5uZXJzIiwicG9zaXRpb24iOjQyfQ==]
(April 14): This beginner-friendly, live workshop led by Mike
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6NDN9],
Every’s head of tech consulting, is designed to get you from zero to a
working project with Claude Code.
RECORDINGS YOU MAY HAVE MISSED
* Compound Engineering Camp: Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjQ0fQ==]
general manager
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0NX0=Kieran
Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0Nn0=]
walks through, step by step, how to go from prompt to working app in under an
hour using the compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjQ3fQ==]
plugin. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wIiwicG9zaXRpb24iOjQ4fQ==]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6NDl9].
* OpenClaw Camp: The Every team walks through OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jbGF3LXNjaG9vbCIsInBvc2l0aW9uIjo1MH0=],
showing how to set it up and our favorite use cases. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9vcGVuY2xhdy1jYW1wIiwicG9zaXRpb24iOjUxfQ==]
or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL29wZW5jbGF3LXNldHRpbmctdXAteW91ci1maXJzdC1wZXJzb25hbC1haS1hZ2VudCIsInBvc2l0aW9uIjo1Mn0=].
STRAIGHT FROM SLACK
A dashboard view of recent traces, showing a history of prompts and their
responses across a session. (Screenshot courtesy of Mike Taylor.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4051/optimized_850f08c1-6928-4bcf-a272-15642e96d89f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwNTEvb3B0aW1pemVkXzg1MGYwOGMxLTY5MjgtNGJjZi1hMjcyLTE1NjQyZTk2ZDg5Zi5wbmciLCJwb3NpdGlvbiI6NTN9A
dashboard view of recent traces, showing a history of prompts and their
responses across a session. (Screenshot courtesy of Mike Taylor.)
Prompts still form the backbone of AI workflows, but knowing whether your latest
version is actually an improvement can be annoyingly difficult to track.
Our resident prompt expert, Mike, has a new favorite method to test and improve
his prompts: Langfuse
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2xhbmdmdXNlLmNvbS8iLCJwb3NpdGlvbiI6NTR9],
an open-source tool for tracking AI model behavior that he calls “Google
analytics for AI.”
Recently, when running a PowerPoint task, Mike noticed his agent was loading
unnecessary skills, which cost him precious tokens. By using Langfuse to trace
and label his Claude sessions, he was able to see, play by play, where the model
made the wrong or right decision. “Otherwise, you have no idea if the changes
you are making are helping or harming,” he says.
ONE MORE THING
How many engineers do you need to ship a breakout product? Just two—provided
they fill specific roles, argues Dan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMzU4NDIwMTc1NTM0NjU4MTQiLCJwb3NpdGlvbiI6NTV9].
Dan’s X post about engineering teams in 2026. (Screenshot courtesy of Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4051/optimized_098b45c9-e68b-4663-81c1-91f314c791ce.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwNTEvb3B0aW1pemVkXzA5OGI0NWM5LWU2OGItNDY2My04MWMxLTkxZjMxNGM3OTFjZS5wbmciLCJwb3NpdGlvbiI6NTZ9Dan’s
X post about engineering teams in 2026. (Screenshot courtesy of Every.)
First, you need a pirate, or someone who has ambitious product ideas and moves
as fast as possible to vibe code them into existence.
Once the pirate has established early product-market fit, the architect arrives
to turn the prototype into something that can reliably work at scale
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvd2hlbi15b3VyLXZpYmUtY29kZWQtYXBwLWdvZXMtdmlyYWwtYW5kLXRoZW4tZ29lcy1kb3duIiwicG9zaXRpb24iOjU3fQ==].
We’ve already been using the pirate-architect model here at Every: Proof
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our new online editor built for agents and humans to collaborate, was built that
way—as was Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL25hdmVlbm5haWR1X20vc3RhdHVzLzIwMzU4OTkyNTU1NzIwOTUzMzI_cz0yMCIsInBvc2l0aW9uIjo1OX0=].
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Laura Entis
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is a staff writer at Every. You can follow her on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW5zdGFncmFtJ3MgQ29mb3VuZGVyIG9uIFdoeSBHcmVhdCBQcm9kdWN0cyBBcmUgU3RpbGwgSGFyZCB0byBCdWlsZCIsInBvc3RfaWQiOjQwNTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2luc3RhZ3JhbS1zLWNvZm91bmRlci1vbi13aHktZ3JlYXQtcHJvZHVjdHMtYXJlLXN0aWxsLWhhcmQtdG8tYnVpbGQvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Njd9]
Good
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Meh
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Bad
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hello@every.to3/25/2026
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Agents are changing the way we work at Every, and we’re excited
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launching in beta this week, along with updates to Cora (
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Q2 Demo Day
Friday, March 27
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Live on Zoom
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* Proof (
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): Dan vibe coded an agent-first document editor that went
viral—and then went down (
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). He’ll share what he learned about building and shipping with
agents in production.
* Sparkle (
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) shares a sneak peek of Cora for iOS and a new Cora inbox.
* Monologue (
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): General manager Naveen Naidu (
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) shares a preview of Monologue’s new notes feature.
We’ll end with a live Q&A with the team.
-->RSVP for demo day (
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)
RSVP for demo day ( https://every.to/events/q2-2026-demo-day
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The Every team
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You’re invited to Every’s Q2 Demo Day—get a first look at our new AI agent
hello@every.to3/24/2026
How Every's growth lead built a command center in Claude Code
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
THE AGENT THAT SAVED MY BRAIN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1hZ2VudC10aGF0LXNhdmVkLW15LWJyYWluP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjF9]
HOW EVERY'S GROWTH LEAD BUILT A COMMAND CENTER IN CLAUDE CODE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1hZ2VudC10aGF0LXNhdmVkLW15LWJyYWluP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjJ9]
by Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1hZ2VudC10aGF0LXNhdmVkLW15LWJyYWluP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjN9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4018/full_page_cover_How_to_Build_a_Command__C_enter_That_Keeps_You_Sane.png]
Midjourney/Every illustration.
If your job involves toggling between a dozen apps and sources of data, this
one’s for you. Every’s head of growth Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9hdXN0aW4tdGVkZXNjby1qb2lucy1ldmVyeS1hcy1oZWFkLW9mLWdyb3d0aCIsInBvc2l0aW9uIjo0fQ==]—who
will be the first to tell you he doesn’t have a technical background—used Claude
Code to build an agent that handles the manual parts of his role. Here’s how he
did it, what he learned, and how you can build your own. He’s also open-sourced
the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL2NvbXBvdW5kLWtub3dsZWRnZS1wbHVnaW4iLCJwb3NpdGlvbiI6NX0=compound
knowledge plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL2NvbXBvdW5kLWtub3dsZWRnZS1wbHVnaW4iLCJwb3NpdGlvbiI6Nn0=]
that powers part of the system, inspired by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6N30=]’s
compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXBsdWdpbiIsInBvc2l0aW9uIjo4fQ==]
system.—Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZWxlYW5vcl9iMDM0NzRfMSIsInBvc2l0aW9uIjo5fQ==]
Join us this Friday for Every’s Q1 Demo Day
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEFnZW50IFRoYXQgU2F2ZWQgTXkgQnJhaW4iLCJwb3N0X2lkIjo0MDE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcTEtMjAyNi1kZW1vLWRheSIsInBvc2l0aW9uIjoxMH0=],
where we’ll go deeper on how agents are changing the way we work via a brand new
product we’re launching in beta.
--------------------------------------------------------------------------------
I was in a meeting recently when someone asked how the buttons on a new landing
page were performing. Months earlier, that question would have sent me on a
distracting dashboard scavenger hunt. Instead, I typed “Can you get the
click-through and conversion numbers on these buttons?” into an agent in Slack
and had the answer in a couple of minutes, complete with relevant context.
For years, a large part of growth jobs like mine involved searching for
information across multiple surfaces, analyzing it, distilling it into a plan
somewhere else, and then executing on it. Sifting through Slack for team
updates. Pulling data sets from Stripe, PostHog, and ChartMogul. Importing
planning documents into projects on Claude’s desktop app for manual analysis and
then exporting them back to Notion to share with the team.
If you, like me, can’t have too many browser tabs open without losing your mind,
that kind of regular context and tool switching chips away at productivity and
creativity in meaningful ways. By the time you gather everything you need to
think, you’re fried. You have nothing left for the decisions that matter.
I built an agent that fixed this for me. Its name is Montaigne. Most of what you
hear about AI agents is that they get things done fast. And Montaigne is fast.
But the reason why I can’t imagine working without it is that it allows me to
have energy for the hard and fulfilling parts of my job. Montaigne keeps me
sane.
Montaigne lives in Claude Code on my terminal and as an OpenClaw bot on Slack.
It has access to everything I use for growth work, including Stripe, PostHog,
Slack, Notion, Figma, the full Every product suite, email, and calendar. It also
has knowledge layers built on context about the business and a bench of skills
for repeat workflows, giving the agent the tools to use that access with
tremendous power.
THREE WEEKS OF PLAYING
I could not have built Montaigne without first playing around with Claude Code
for weeks. When I first opened Claude Code over the holidays, I went straight to
building things I was personally excited about: a cooking companion app trained
on your personal style, and a version of Fandango for indie movie theaters so I
could stop checking six different websites to see what’s playing locally.
Those projects are what got me hooked, but they’re also what taught me the most.
--------------------------------------------------------------------------------
Become a paid subscriber to Every
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to unlock this piece and learn about:
1. What cooking in a professional kitchen taught Austin about getting started
with AI
2. The two-sentence fix for the AI trap that costs people entire days
3. How Austin stops “improving his AI setup” from becoming its own form of
procrastination
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The Agent That Saved My Brain
hello@every.to3/24/2026
After years of self-employment, I went full-time at Every. Here’s why.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Also True for Humans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucyIsInBvc2l0aW9uIjoxfQ==]
I ACHIEVED THE FOUR-HOUR WORKWEEK. SO, WHY DID I JUST TAKE A JOB?
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLWFjaGlldmVkLXRoZS1mb3VyLWhvdXItd29ya3dlZWstc28td2h5LWRpZC1pLWp1c3QtdGFrZS1hLWpvYiIsInBvc2l0aW9uIjoyfQ==]
AFTER YEARS OF SELF-EMPLOYMENT, I WENT FULL-TIME AT EVERY. HERE’S WHY.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLWFjaGlldmVkLXRoZS1mb3VyLWhvdXItd29ya3dlZWstc28td2h5LWRpZC1pLWp1c3QtdGFrZS1hLWpvYiIsInBvc2l0aW9uIjozfQ==]
by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4016/full_page_cover_I_Achieved_the_Four-Hour_Workweek._So__Why_Did_I_Just_Take_a_Job.png]
Midjourney/Every illustration.
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In 2023, 12 years after reading The 4-Hour Work Week, I was making enough
passive income from my Udemy course on prompt engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudWRlbXkuY29tL2NvdXJzZS9wcm9tcHQtZW5naW5lZXJpbmctZm9yLWFpLz9yZWZlcnJhbENvZGU9MkNCN0VDMjNCRTNBNUMxNUFCODAiLCJwb3NpdGlvbiI6N30=]
to achieve the Tim Ferriss dream.
I didn’t need a job. Yet I decided to trade freedom for a monthly paycheck again
when I joined Every in February full-time to lead tech consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6OH0=]
and write
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucyIsInBvc2l0aW9uIjo5fQ==].
My friends are puzzled. Isn’t the course making more money than ever (despite
what the prompt engineering haters
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zcGVjdHJ1bS5pZWVlLm9yZy9wcm9tcHQtZW5naW5lZXJpbmctaXMtZGVhZCIsInBvc2l0aW9uIjoxMH0=]
say)? What will it be like having a boss after five years of self-employment and
six years building a company before that? Don’t you remember vowing to never
take another job
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tZWRpdW0uY29tL0AybWljaGFlbHRheWxvci9maXJlZC1mb3ItdGhlLWxhc3QtdGltZS05NTMzZGI5MDg2MWMiLCJwb3NpdGlvbiI6MTF9]?
My answer is that it’s the best time in history to join a company. AI has made
it easier to build new products, but it hasn’t made it easier to find customers.
Entrepreneurship has arguably gotten harder. Deploying AI within a company
that’s already working beats building the fifth version of a product that nobody
will use. Plus, you can learn things inside a company that never get shared on
X.
MAKING MONEY THE HARD WAY
On paper, I had it made. I had no boss, could work from anywhere, and made money
while I slept. The reality is that solo is harder than it looks.
I make money from my online course because I spent many sleepless (and unpaid!)
nights working with GPT-3 for years before ChatGPT was released and AI went
mainstream. I gave up lucrative data science retainers to take on AI projects,
slashed my day rates 75 percent, and even worked for free, because I was excited
by the potential and wanted to learn.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/943/optimized_28bf9a40-1114-425d-9b9f-9edf22917087.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ncmFub2xhLmFpL2V2ZXJ5IiwicG9zaXRpb24iOjEyLCJhZHZlcnRpc2VtZW50X2lkIjo5NDN9
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ncmFub2xhLmFpL2V2ZXJ5IiwicG9zaXRpb24iOjEzLCJhZHZlcnRpc2VtZW50X2lkIjo5NDN9].
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxNH0=].
I could have never predicted that any of this would pay off, and I also can’t
predict when it will end. Sometimes I worked on the course every day, other
times I went months without updating it, and nothing seems to make a difference
to revenue. I’ve created two other AI courses— both flopped. Passive income may
sound great, but it is a fickle beast.
It wasn’t just the course. Almost all the work I did as an entrepreneur started
with months of unpaid work. I worked for two months without a paycheck when I
started my marketing agency
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9sYWRkZXIuaW8vIiwicG9zaXRpb24iOjE1fQ==],
and only started paying myself six figures when we scaled past 30 people. I
worked for three months for free on a data science project as a learning
exercise before turning that into a seven-figure consulting practice
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9ob3ctdG9kYXlzLXRvcC1jb25zdW1lci1icmFuZHMtbWVhc3VyZSIsInBvc2l0aW9uIjoxNn0=].
I spent a year writing a prompt engineering book
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9sZWFybmluZy5vcmVpbGx5LmNvbS9saWJyYXJ5L3ZpZXcvcHJvbXB0LWVuZ2luZWVyaW5nLWZvci85NzgxMDk4MTUzNDI3LyIsInBvc2l0aW9uIjoxN30=]
for O’Reilly before I saw my first royalty check.
Then there were the failures. The video editor and content repurposing tool that
never got a single customer. The marketing book I wrote that only 200 people
read. The product I spent months on and never got released after a cofounder
falling-out. The list goes on.
Friends who run startups report similar low batting averages, and most
successful entrepreneurs have many more failures
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9sZXZlbHNpby9zdGF0dXMvMTQ1NzMxNTI3NDQ2NjU5NDgxNyIsInBvc2l0aW9uIjoxOH0=]
than they do wins. The hardest thing to cope with, however, is the uncertainty.
It’s grueling to not know whether the thing you’re pouring all your effort into
is going to work. If it fails, where is your next paycheck coming from? You’re
too busy to set up the next thing, but the current thing isn’t working well
enough to bet your career on. Every time I work on a new product, I question
whether this will be the one that sinks me. I constantly worry that I have run
out of good ideas.
You spend so much time working on the business that you don’t get time to do the
work that attracted you to it in the first place. Your days are filled with
customer calls to find what to build next, and then you have to code late at
night to build it. You’re doing finance and legal admin on the weekend instead
of learning new skills. All the fun experiments you want to run have to be set
aside for the boring stuff that makes enough revenue in the short term to keep
you afloat.
Don’t start a startup unless there’s nothing else you can imagine doing. Most of
the time, the quality of life and economics are worse than getting a normal job.
I achieved the four-hour work week. It just came with 40 more hours of worry.
EXPOSURE TO THE FRONTIER OF AI
I proved I could build things on my own, but given the pace of AI, so many
people are now flooding the market with vibe coded ideas. The chances of my next
project getting attention above that noise are rapidly shrinking.
This was my primary motivation for taking the job at Every. The company already
had product market fit across several products, and a media business with
distribution to more than 100,000 subscribers. If I build something in Every, I
can share it with our subscribers so it can be used, and that gives me more
license to experiment than I could have toiling away on my own. I don’t have to
justify experimenting with the latest model
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2NvZGV4LXZzLW9wdXMiLCJwb3NpdGlvbiI6MTl9]
or worry about my token budget.
It’s paradoxical, but I’m finding the learning to be faster-paced inside a
company than it was on my own. In another situation, I’d be “the AI guy” being
asked what OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2wiLCJwb3NpdGlvbiI6MjB9]
is, spending hours figuring it out so I had a useful take. At Every, on my first
day, I found a Discord channel called “#only-claws” where my colleagues’
OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuY2xhdy5haS8iLCJwb3NpdGlvbiI6MjF9]
agents could talk to each other.
Seeing the team use Claws convinced me to reconsider my initial skepticism, and
now I have three Claws running 24/7. It’s not all on me to run a discovery
process on every new idea—I can ask someone who’s already played around. The
social relationships you form in a company act as an idea filter, helping you
determine what’s real versus what’s over-hyped.
There is another important part of my full-time role: I am living in New York,
where Every’s headquarters are based. Part of the reason I relocated from the
U.K. this year was that I believe the only”‘alpha”—inside information that can
confer an economic advantage—left is in person. People share things in person
that they don’t put online. The moment something is online, then AI can train on
it, and if AI can do it, then everyone else in the market can do it too. Being
in the room where things happen lets me feed my curiosity and build my
knowledge, and maximizes my chances of being early on whatever does end up being
the next big thing.
I heard Dan give a non-obvious insight on “claw-human” psychology on a call, and
when I asked him about it later, he directed me to a tweet
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI2MDE0NzU1NDM4MTgyNzgyIiwicG9zaXRpb24iOjIyfQ==]
he had written I hadn’t seen. I have already cited his insight in two different
client meetings. As a follower on X, I might have seen his take eventually, but
as an employee, I got to ask my own questions about it. Outside the company, I
would have eventually figured this insight out, but inside, I get to help shape
it. It’s like the difference between passively watching a movie and actively
playing a video game.
I don’t think I’m the only one making this calculation—giving up freedom and
self-employment to work with a team on AI.
Investor and author Byrne Hobart joked
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9CeXJuZUhvYmFydC9zdGF0dXMvMjAyNjA0ODIxOTQwNzM3NjczMz9zPTIwIiwicG9zaXRpb24iOjIzfQ==]
that job offers at Anthropic come with a negative $10 million salary—you have to
pay to work there—in return for getting to read their upcoming blog posts and
tweets 24 hours in advance. That information is worth gold, given how much the
market moves
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9jbGF1ZGUtYWktdG9vbHMtdGVjaC1zZWxsb2ZmLXNvZnR3YXJlLWFwb2NhbHlwc2UtY3liZXJzZWN1cml0eS1hbnRocm9waWMtaWJtLTIwMjYtMiIsInBvc2l0aW9uIjoyNH0=]
when the company publishes something new. He’s kidding, but the underlying logic
is real: Proximity to the frontier is so valuable that it changes what the math
on a “good deal” looks like.
Investor and author Byrne Hobart has joked about the potential benefits of
joining an AI lab. (Screenshot courtesy of Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4016/optimized_852e101e-fb5c-45ff-bbad-59c07bb5d7c4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy80MDE2L29wdGltaXplZF84NTJlMTAxZS1mYjVjLTQ1ZmYtYmJhZC01OWMwN2JiNWQ3YzQucG5nIiwicG9zaXRpb24iOjI1fQ==Investor
and author Byrne Hobart has joked about the potential benefits of joining an AI
lab. (Screenshot courtesy of Every.)
SHARING THE COOL STUFF
The narrative at the moment is that AI is leading to new business formation
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuY29tbWVyY2VpbnN0aXR1dGUuY29tL25ldy1idXNpbmVzc2VzLXN0YXJ0ZWQtZXZlcnkteWVhci8iLCJwb3NpdGlvbiI6MjZ9]
and acts as a great equalizer for small businesses
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYnVzaW5lc3MuY29tL2FydGljbGVzL2FpLXVzYWdlLXNtYi13b3JrcGxhY2Utc3R1ZHkvIiwicG9zaXRpb24iOjI3fQ==].
There’s even talk of the first billion-dollar one-person company
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9uYXBraW4tbWF0aC90aGUtb25lLXBlcnNvbi1iaWxsaW9uLWRvbGxhci1jb21wYW55IiwicG9zaXRpb24iOjI4fQ==].
I believe those milestones will be achieved, yet I don’t want to be the person
who builds it.
Some of the happiest moments in my previous businesses were when I had grown
enough to build a team around me to take some of the burden off my shoulders—and
watch someone on the team do something cool without my help. That pride you feel
when the company is winning, and you can take a vacation without everything
falling apart.
After five years on my own, I never had a big enough hit to build out a team. I
was doing cool stuff, but only a handful of people knew about it. I had freedom,
but with limited impact.
For the past decade, the smart move was to build alone and own everything
yourself. AI has brought down the barriers to building, so the most important
thing now is knowing what to build. Knowing that requires being in the right
rooms and having the right conversations.
So I’ve traded the four-hour workweek for a forty(ish)-hour one. I’ve never
learned faster.
--------------------------------------------------------------------------------
Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjI5fQ==]
is the head of tech consulting at Every and a co-author of the
O’Reilly-published Prompt Engineering for Generative AI
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You can follow him on X at @hammer_mt
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and on LinkedIn
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To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLWFjaGlldmVkLXRoZS1mb3VyLWhvdXItd29ya3dlZWstc28td2h5LWRpZC1pLWp1c3QtdGFrZS1hLWpvYi9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozOX0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLWFjaGlldmVkLXRoZS1mb3VyLWhvdXItd29ya3dlZWstc28td2h5LWRpZC1pLWp1c3QtdGFrZS1hLWpvYi9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0MH0=]
Meh
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Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBBY2hpZXZlZCB0aGUgRm91ci1Ib3VyIFdvcmt3ZWVrLiBTbywgV2h5IERpZCBJIEp1c3QgVGFrZSBhIEpvYj8iLCJwb3N0X2lkIjo0MDE2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy9pLWFjaGlldmVkLXRoZS1mb3VyLWhvdXItd29ya3dlZWstc28td2h5LWRpZC1pLWp1c3QtdGFrZS1hLWpvYi9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjQyfQ==]
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I Achieved the Four-Hour Workweek. So, Why Did I Just Take a Job?
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CURSOR’S NEW MODEL IS COMPETITIVE BUT NOT QUITE FRONTIER
THE BENCHMARKS SAY COMPOSER 2 COMPETES WITH THE BEST. OUR TESTERS SAY IT’S BUILT
FOR A DIFFERENT KIND OF DEVELOPER.
Over the past year, OpenAI and Anthropic have converged on the same vision of AI
coding. Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3B1cy00LTUtaXMtdGhlLWNvZGluZy1tb2RlbC13ZS12ZS1iZWVuLXdhaXRpbmctZm9yIiwicG9zaXRpb24iOjZ9]
and Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjo3fQ==]
both optimize for delegation: You describe the problem, the model goes away and
solves it, you come back and review.
Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS93aGF0LXRoZS10ZWFtLWJlaGluZC1jdXJzb3Ita25vd3MtYWJvdXQtdGhlLWZ1dHVyZS1vZi1jb2RlIiwicG9zaXRpb24iOjh9],
on the other hand, wants the developer in the loop, inside a visual workspace,
managing agents in real time. And if you’re running lots of tight cycles instead
of delegating a 30-minute task, you need a model that’s fast, cheap, and smart
enough.
Composer 2, which Cursor released on Wednesday
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jdXJzb3IuY29tL2Jsb2cvY29tcG9zZXItMiIsInBvc2l0aW9uIjo5fQ==],
aspires to that vision. It comes in two flavors: a standard variant that’s
one-tenth the cost of Opus 4.6
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL29wdXMtNC02IiwicG9zaXRpb24iOjEwfQ==]
and one-fifth the cost of GPT-5.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTQtb3BlbmFpLWlzLWJhY2siLCJwb3NpdGlvbiI6MTF9]4,
and a default “fast” version that’s faster than the fastest Opus model (and
still a fraction of the cost).
Cursor says its benchmark scores put Composer 2 at frontier level. In our
testing, the benchmarks hold up—but only within Cursor’s ideal workflow.
WHAT WE FOUND
Speed is the standout feature here. Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6MTJ9],
general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoxM30=],
called Composer 2 “Gemini
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stZ2VtaW5pLTItNS1wcm8tYW5kLWdlbWluaS0yLTUtZmxhc2giLCJwb3NpdGlvbiI6MTR9]
fast.” Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjE1fQ==],
Every’s head of tech consulting, found that even the “slower” version completed
some tasks in a third or a quarter of the time he’d expect from frontier models.
For a coding workflow built around tight cycles, that speed compounds quickly.
As Mike put it: “When you’re in the loop, you need the loop to go fast. When
you’re out of the loop, who cares—it’s running in the background overnight
anyway.”
The model is also cautious. It undershoots rather than spiraling into
overwrought solutions—a trade-off Kieran prefers. And on retrieval-heavy tasks,
it performed well. Mike found that it comprehensively identified quoted material
across a book manuscript, missing only a handful of quotes.
Composer 2’s weaknesses were what you’d expect from a model at this price point.
Kieran found the design quality “way worse than Codex, Claude, Gemini” in his
benchmark tests. An e-commerce site built in React was functional but missing
features. A 3D island scene had “nothing wrong with it” but was “boring.” When
writing Ruby code, the model didn’t lean into the language’s idioms. Mike ran
into Composer 2’s literal-mindedness on non-coding tasks: In one case, it looked
for the words “surprising” and “interesting” instead of reasoning about what in
the data was noteworthy. He also found himself wanting subagent
functionality—where a model divides up complex tasks among background agents—on
more-involved research work.
WHO THIS IS FOR
To Kieran, Composer 2 feels six-to-eight months behind the frontier. For
developers who have gone all-in on delegation—handing entire features to Claude
Code or Codex and walking away—that gap is disqualifying.
But Cursor isn’t building for those developers, or at least not only for them,
but instead for the ones still inside the IDE—the “integrated development
environment,” where they pore over code changes and steer any AI work in real
time. Here, Composer 2 is fast enough to keep the loop tight and cheap enough to
run all day, and capable enough to handle the bounded tasks that make up most of
the work.—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjE2fQ==]
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“How to Build an AI Style Guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvaG93LXRvLWJ1aWxkLWFuLWFpLXN0eWxlLWd1aWRlIiwicG9zaXRpb24iOjE3fQ==]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvaG93LXRvLWJ1aWxkLWFuLWFpLXN0eWxlLWd1aWRlIiwicG9zaXRpb24iOjE4fQ==]
by Katie Parrott: When you give a model a loose prompt, you get writing that
sounds like nobody—coherent but generic. Every staff writer and AI editorial
lead
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjE5fQ==]
Katie Parrott explains how to fix that with an AI style guide, a reusable
document that encodes your tone, structure, sentence habits, and deal-breakers
so the model starts sounding more like you. Read this for the full template
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWktc3R5bGUtZ3VpZGU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjIwfQ==],
a starter interview prompt, and lessons from the guides Every uses daily.
“
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9lZGl0aW5nLWFpLXdyaXRpbmciLCJwb3NpdGlvbiI6MjF9]Editing
AI Writing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9lZGl0aW5nLWFpLXdyaXRpbmciLCJwb3NpdGlvbiI6MjJ9]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9lZGl0aW5nLWFpLXdyaXRpbmciLCJwb3NpdGlvbiI6MjN9]
by Every staff/Context Window: AI-generated prose can be so flimsy that it’s
sometimes easier to start over and write it yourself. No amount of editing fixes
text that was never grounded in real thinking, Eleanor writes. That thought
leads nicely into this week’s podcast, where Every editor in chief Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0ZV8xNzY3IiwicG9zaXRpb24iOjI0fQ==]
tells Dan how she uses AI daily, and the moment when the potential of AI tools
finally clicked for her. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNVVXZG9jZEZlT3hYc2ZiZnFiODRzUT9zaT1YbEJXMTJRNVQ2dUQwM1Z1ejdNOVBRIiwicG9zaXRpb24iOjI1fQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9ob3ctZXZlcnktYnVpbGRzLWEtd3JpdGluZy10ZWFtLWluLXRoZS1hZ2Utb2YtYWkvaWQxNzE5Nzg5MjAxP2k9MTAwMDc1NTk3ODk0NyIsInBvc2l0aW9uIjoyNn0=],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDM0MzI0NjgzMTgxNDc0MTYzIiwicG9zaXRpb24iOjI3fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9VaWZfcUFjZ25MayIsInBvc2l0aW9uIjoyOH0=].
“
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93biIsInBvc2l0aW9uIjoyOX0=]When
Your Vibe Coded App Goes Viral—And Then Goes Down
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93biIsInBvc2l0aW9uIjozMH0=]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93biIsInBvc2l0aW9uIjozMX0=]
by Dan Shipper/Chain of Thought: Every CEO
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjozMn0=]Dan
Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjozM30=]
vibe coded our new document editor, Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjozNH0=],
in his spare time. But when it kept crashing on launch day, he spent 24
sleepless hours watching Codex agents hunt bugs in a codebase he didn’t fully
understand. Dan’s takeaway is that if the AI can build it, it can also fix
it—but it might take a while. Read this for an honest post-mortem on vibe coding
at production scale.
“
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtY29tZXMtYWZ0ZXItbGlua2VkaW4iLCJwb3NpdGlvbiI6MzV9]What
Comes After LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtY29tZXMtYWZ0ZXItbGlua2VkaW4iLCJwb3NpdGlvbiI6MzZ9]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtY29tZXMtYWZ0ZXItbGlua2VkaW4iLCJwb3NpdGlvbiI6Mzd9]
by Eleanor Warnock: AI is automating the routine work that many white-collar
professionals built careers on, and a resume full of big-name employers no
longer proves you have the judgment and taste that matter. Every managing editor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZWxlYW5vcl9iMDM0NzRfMSIsInBvc2l0aW9uIjozOH0=]Eleanor
Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZWxlYW5vcl9iMDM0NzRfMSIsInBvc2l0aW9uIjozOX0=]
writes that knowledge workers need portfolios—collections of artifacts that show
how they solve problems. Read this for the emerging portfolio formats and
examples worth stealing.
“
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haSIsInBvc2l0aW9uIjo0MH0=]I
Hired an AI to Do My Chores. Now I Maintain the AI.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haSIsInBvc2l0aW9uIjo0MX0=]”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haSIsInBvc2l0aW9uIjo0Mn0=]
by Jack Cheng: Every senior editor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AamFja2NoZW5nIiwicG9zaXRpb24iOjQzfQ==]Jack
Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AamFja2NoZW5nIiwicG9zaXRpb24iOjQ0fQ==]
wanted his AI agent to handle the stuff nobody wants to do, like disputing bank
charges, changing leaked passwords, clearing desktop clutter, etc. Instead, the
agent kept breaking—and fixing it became another burden. The irony sent Jack
down a rabbit hole about why we’re so bad at maintaining things, and what we
lose when we stop doing it ourselves. Read this before you automate away your
to-do list.
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6NDV9]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjo0Nn0=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vRXZqYlB3R3duY1x1MDAyNnNvdXJjZV92ZV9wYXRoPU9UWTNNVFFcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjo0N30=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6NDh9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6NDl9],
and by learning and playing with AI every day ourselves.
UPCOMING CAMPS
* Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2MtZm9yLWFic29sdXRlLWJlZ2lubmVycyIsInBvc2l0aW9uIjo1MH0=]
(April 14): Early bird registration is open for this beginner-friendly, live
workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjUxfQ==]
(head of tech consulting at Every), designed to get you from zero to a
working project with Claude Code.
Learn more and sign up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY2xhdWRlLWNvZGUtMTAxLTI_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjUyfQ==]
--------------------------------------------------------------------------------
ALIGNMENT
The n-of-1 problem. This week, a heartfelt story
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9uZXdzLnVuc3cuZWR1LmF1L2VuL21lZXQtdGhlLW1hbi13aG8tZGVzaWduZWQtYS1jYW5jZXItdmFjY2luZS1mb3ItaGlzLWRvZyIsInBvc2l0aW9uIjo1M30=]
went viral about an Australian data analyst named Paul Conyngham who used
ChatGPT, AlphaFold, and Grok to help design a personalized mRNA cancer vaccine
for his dying dog, Rosie.
Rosie had advanced mast cell tumors that had beaten surgery, chemotherapy, and
immunotherapy. Vets had given her months to live. So Conyngham, who has no
background in biology, used AI to sequence
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuaWJ0aW1lcy5jby51ay9zeWRuZXktZGF0YS1lbmdpbmVlci1tcm5hLWNhbmNlci12YWNjaW5lLWRvZy0xNzg1NjA3IiwicG9zaXRpb24iOjU0fQ==]
her tumor DNA, identify the mutations driving the cancer, and design a vaccine
blueprint targeting those specific mutations. He handed that information to
scientists at the University of New South Wales, who created a vaccine that a
veterinary immunologist then injected around the tumors. Within a few weeks, the
largest tumor shrank by about 75 percent, and Rosie is now happily chasing
rabbits again.
I love this story, and it went viral for obvious reasons: A man’s love for his
dog meets a bold act of individual agency meets a glimpse into medicine’s
AI-enabled future—this is Tech Twitter’s dream!
But what Conyngham built was a treatment designed for one dog’s specific tumors,
tested on that one dog, validated by a sample size of one—also known as an
“n-of-1” trial (a play on notation from clinical experiments, where the variable
n represents the number of participants).
Conyngham’s n-of-Rosie trial may have worked, which is wonderful. But her cancer
isn’t cured, and it’s not known how much the response came from the vaccine or
other simultaneous treatments. The entire infrastructure of modern medicine,
from randomized controlled trials to regulatory bodies, exists precisely because
we learned the hard way that anecdotes aren’t evidence.
Yet we’re drifting into n-of-1 territory everywhere. Some people are injecting
peptides
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYmJjLmNvbS9uZXdzL2FydGljbGVzL2NkcjI2OG01cHhybyIsInBvc2l0aW9uIjo1NX0=]
sourced from Chinese manufacturers and self-reporting benefits that could easily
be placebo, while others are going to Mexico and Colombia for untested gene
therapies
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cud2lyZWQuY29tL3N0b3J5L2Jpb3ZpdmEtZ2VuZS10aGVyYXBpZXMtbGl6LXBhcnJpc2gtbG9uZ2V2aXR5LyIsInBvc2l0aW9uIjo1Nn0=]
that they believe will prevent aging.
What happens to evidence-based medicine when personalized treatments become
trivially easy to design but remain extremely difficult to validate? Ethics
committees, which approve and oversee lab experiments on humans and other
animals, took Conyngham months to navigate and are not built for a world where
thousands of people are desperate to use their own AI-generated blueprints.
Many people will understandably look at Conyngham’s example and be emboldened to
take a similar approach to their own health. I also suspect that, because of
Rosie’s story, bioethicists are losing quite a bit of sleep.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjU3fQ==]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjo1OH0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjU5fQ==].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6NjB9]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93cml0ZXdpdGhzcGlyYWwuY29tLyIsInBvc2l0aW9uIjo2MX0=].
Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Work on documents with AI agents using Proof
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTWluaS1WaWJlIENoZWNrOiBDdXJzb3IgQmV0cyBvbiBGYXN0IGFuZCBDaGVhcCBXaXRoIENvbXBvc2VyIDIiLCJwb3N0X2lkIjo0MDE3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9taW5pLXZpYmUtY2hlY2stY3Vyc29yLWJldHMtb24tZmFzdC1hbmQtY2hlYXAvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Njd9]
Good
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Meh
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Bad
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Mini-Vibe Check: Cursor Bets on Fast and Cheap With Composer 2
hello@every.to3/22/2026
Lessons learned when vibe code meets high load
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Chain of Thought
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WHEN YOUR VIBE CODED APP GOES VIRAL—AND THEN GOES DOWN
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LESSONS LEARNED WHEN VIBE CODE MEETS HIGH LOAD
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by Dan Shipper
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At 4 a.m. on the day after we launched our agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjZ9]
document editor, Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wcm9vZmVkaXRvci5haSIsInBvc2l0aW9uIjo3fQ==],
I watched yet another Codex
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agent try to revive our server.
Over 4,000 documents had been created since launch, but the app had been
mysteriously crashing all day. This left users with crucial documents that they
couldn’t access, and me with egg on my face.
I hadn’t slept for almost 24 hours, and all I could do was nervously munch trail
mix as Codex investigated yet another bug buried deep in a codebase that I
didn’t understand. It felt less like programming and more like being the dumbest
participant at a math Olympiad. Needless to say, I was reconsidering my life
choices.
Today, almost a week later, Proof is more or less stable. And I’ve learned a lot
about both building and launching a purely vibe coded app. Perhaps more
importantly, I’ve also learned what happens once that app goes live—and then
goes down.
My current opinion is this: If you can vibe code it, you can vibe fix it. You
just might not be able to fix it quickly.
Software engineering is changing rapidly as a discipline. The days of typing
code into a computer manually seem to be over, and the current conversation on X
is around “zero-human startups.” My experience with Proof, though, is a good
reality check.
It demonstrates both what is truly possible with vibe coded apps, and where
human engineers will continue to be critical now and in the future.
Uploaded image
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Try MongoDB Atlas free
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WHAT’S POSSIBLE AT THE EDGE
I’ve been writing about how AI is changing programming for a few years now
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2ktc3BlbnQtMjQtaG91cnMtd2l0aC1naXRodWItY29waWxvdC13b3Jrc3BhY2VzIiwicG9zaXRpb24iOjEyfQ==],
and my experience with Proof confirms a lot of my thoughts:
YOU CAN VIBE CODE AND LAUNCH A COMPLEX APP EXTREMELY QUICKLY
I built Proof on the side while running a company of about two dozen employees.
I first committed code to Proof’s Github repository in early January. Back then,
it was a MacOS app. Two and a half weeks ago, I pivoted it to be web-only. The
final form that we launched was about 10 days old, and in that time, I’d built a
version that was stable enough that it had become a critical internal tool at
Every, and was being used by a small cohort of enthusiastic subscribers, too.
The repository now has 1,600 commits—the vast majority from me—over 600 pull
requests, and about 140,000 lines of code. To give you a point of comparison,
between 2020 and 2024, the median full-time developer committed code 417 times
per
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2l0Y2xlYXIuY29tL3Jlc2VhcmNoX3N0dWRpZXMvZ2l0X2NvbW1pdF9jb3VudF9wZXJjZW50aWxlc19hbm51YWxfZGF5c19hY3RpdmVfZnJvbV9sYXJnZXN0X2RhdGFfc2V0IiwicG9zaXRpb24iOjEzfQ==]year
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2l0Y2xlYXIuY29tL3Jlc2VhcmNoX3N0dWRpZXMvZ2l0X2NvbW1pdF9jb3VudF9wZXJjZW50aWxlc19hbm51YWxfZGF5c19hY3RpdmVfZnJvbV9sYXJnZXN0X2RhdGFfc2V0IiwicG9zaXRpb24iOjE0fQ==].
Vibe coding is a new superpower for everyone—but people still underappreciated
its importance for CEOs.
CODEX IS A POWERHOUSE
I primarily used OpenAI’s Codex desktop app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy1vcGVuYWktcy1jb2RleC10ZWFtLXVzZXMtdGhlaXItY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjE1fQ==]
and GPT-5.4
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTQtb3BlbmFpLWlzLWJhY2siLCJwb3NpdGlvbiI6MTZ9]
to build Proof. I find GPT-5.4 to be faster, more personable than previous Codex
models, and extremely smart. Where other models like Anthropic’s Opus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL29wdXMtNC02IiwicG9zaXRpb24iOjE3fQ==]
started to fail as my codebase grew, Codex hummed along nicely.
As of this week, Codex also has subagents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kZXZlbG9wZXJzLm9wZW5haS5jb20vY29kZXgvc3ViYWdlbnRzIiwicG9zaXRpb24iOjE4fQ==],
which lets you hand off work to specialized agents that run in the background.
Subagents dramatically accelerated my work. As I was trying to keep our server
from going down, I’d have one subagent pushing the latest fixes live, another
watching for new errors, and another coding up a solution to the
highest-priority issue, all while an orchestrator was managing them for me.
I also used Every’s compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY29tcG91bmQtZW5naW5lZXJpbmc_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjE5fQ==]
plugin extensively as the project got further along. Its ability to make deep,
well-researched plans and its comprehensiveness in reviewing code only further
extend Codex’s power.
THE NEW BOTTLENECKS AT THE EDGE
In launching Proof, it also became obvious to me where coding models still fall
short—and what new bottlenecks show up now that we don’t have to type code
character by character into our computers anymore. Here’s a list:
CODING MODELS MAKE A MESS WHEN THEY TRY TO FIX ISSUES IN ISOLATION
Coding models often prefer to fix the local issue instead of stepping back first
to identify the root cause. Without your guidance, the codebase risks becoming a
patchwork of hot fixes that cause more problems than they solve.
CODING MODELS DON’T ALWAYS KNOW BEST PRACTICES
Proof is built on Yjs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95anMuZGV2LyIsInBvc2l0aW9uIjoyMH0=]
and Hocus Pocus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90aXB0YXAuZGV2L2RvY3MvaG9jdXNwb2N1cy9nZXR0aW5nLXN0YXJ0ZWQvb3ZlcnZpZXciLCJwb3NpdGlvbiI6MjF9],
two open-source libraries for building live, collaborative document editors. A
week into the latest version of the app, I realized that the best practices
around Yjs aren’t in GPT-5.4’s training data. This meant it wasn’t catching some
obvious architectural deficiencies, and was pursuing suboptimal solutions to
certain problems.
Asking the model to do significant web research before building seemed to mostly
fix the issue. But this relies on the best practices being on the web, which is
not always the case—especially if you’re working in enterprise software and
using private company libraries.
CODING MODELS WILL FIGURE OUT THE RIGHT ANSWER—EVENTUALLY
Even with the above problems, I do think Codex would have eventually solved most
issues. But coming to the right answer requires a feedback loop.
Once Codex, or any coding model, writes a fix, it needs to review the code, test
the fix locally, test the fix in a staging environment, get the code into the
production app, and then monitor to see if the fix is working. On a small
codebase, this loop is fast. On a large, complex one, it can take hours.
WHY HUMAN ENGINEERS AREN’T GOING AWAY
Every bug fix is a scientific experiment. A coding model has no way to shortcut
the cycle—of hypothesizing a fix, coding it up, deploying, monitoring, and, if
the fix doesn’t work, forming a new hypothesis. It can only run the experiment
and wait. The cost, in time and tokens, grows with the complexity of your app.
An experienced engineer using a model runs fewer experiments. They look at a
broken system and, based on years of their own failed experiments, quickly
narrow the possibilities—this is probably X. These hunches aren’t always right,
but they are right often enough to make the difference between an immediately
stable app and one that’s broken for a few days while your agent hunts down the
issues.
This is the whole point of the allocation economy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3RoZS1rbm93bGVkZ2UtZWNvbm9teS1pcy1vdmVyLXdlbGNvbWUtdG8tdGhlLWFsbG9jYXRpb24tZWNvbm9teSIsInBvc2l0aW9uIjoyMn0=].
The scarce resource is knowing where to direct intelligence. Expertise
increasingly means being able to ask the right first questions, narrow the
hypotheses, and waste fewer cycles.
And faster model progress doesn’t get rid of this. Because the frontier of
expertise is moving even as new models are being trained. The best practices for
using AI on complex production systems are being worked out right now, by
engineers doing it, and those practices won’t show up in training data for
months or years—if at all.
So yes, we are now living in a world where if you can vibe code, you can vibe
fix it. But without human expertise, it might take a while.
--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyM30=]
is the cofounder and CEO of Every, where he writes the Chain of Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0IiwicG9zaXRpb24iOjI0fQ==]
column and hosts the podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNXFYMW5SVGFGc2ZXZG1kajVKV08xRyIsInBvc2l0aW9uIjoyNX0=].
You can follow him on X at @danshipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9kYW5zaGlwcGVyIiwicG9zaXRpb24iOjI2fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RhbnNoaXBwZXIvIiwicG9zaXRpb24iOjI3fQ==].
To read more essays like this, subscribe to Every
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjI5fQ==]
and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93bi9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozOX0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93bi9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0MH0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93bi9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjQxfQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hlbiBZb3VyIFZpYmUgQ29kZWQgQXBwIEdvZXMgVmlyYWzigJRBbmQgVGhlbiBHb2VzIERvd24iLCJwb3N0X2lkIjo0MDE1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doZW4teW91ci12aWJlLWNvZGVkLWFwcC1nb2VzLXZpcmFsLWFuZC10aGVuLWdvZXMtZG93bi9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjQyfQ==]
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When Your Vibe Coded App Goes Viral—And Then Goes Down
hello@every.to3/20/2026
A step-by-step guide to teaching a language model to write like you
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
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Guides
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HOW TO BUILD AN AI STYLE GUIDE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9ob3ctdG8tYnVpbGQtYW4tYWktc3R5bGUtZ3VpZGUiLCJwb3NpdGlvbiI6Mn0=]
A STEP-BY-STEP GUIDE TO TEACHING A LANGUAGE MODEL TO WRITE LIKE YOU
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by Katie Parrott
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In 1893, a printer named Horace Hart pinned a piece of paper to the wall of the
Oxford University Press room where books were printed. It told his
compositors—the workers who assembled metal letters by hand into the trays that
would be inked and pressed against paper—how to handle the decisions that came
up hundreds of times a day. When to capitalize. Where to put a comma. How to
abbreviate, hyphenate, and spell.
That piece of paper grew into a 200-page manual, which people called Hart’s
Rules
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9IYXJ0JTI3c19SdWxlcyIsInBvc2l0aW9uIjo2fQ==].
It’s now one of the oldest continuously maintained style guides in print.
The term “style guide” itself didn’t appear in print
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2Jvb2tzLmdvb2dsZS5jb20vbmdyYW1zL2dyYXBoP2NvbnRlbnQ9JTIyc3R5bGUrZ3VpZGUlMjJcdTAwMjZ5ZWFyX3N0YXJ0PTE4MDBcdTAwMjZ5ZWFyX2VuZD0yMDE5XHUwMDI2c21vb3RoaW5nPTAiLCJwb3NpdGlvbiI6N30=]
until the 1930s. For most of publishing history, people said “style manual” or
“style sheet.” But whatever you called it, the function was the same: Make the
rules explicit so the output stays consistent, no matter who—or what—is
producing it.
When we hear the word “style guide,” we tend to think about rulings on the
Oxford comma or how to abbreviate “United States.” But Hart was solving a
machine problem. Oxford was printing 272 books a year
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9Ib3JhY2VfSGFydCIsInBvc2l0aW9uIjo4fQ==],
and dozens of compositors worked the presses. His guide made sure output stayed
consistent no matter who was at the press that day.
Every time a new machine changed how writing was produced and distributed,
someone wrote a style guide to bridge the gap between what the writer intended
and what the technology could do. When the telegraph arrived in newsrooms
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5icml0YW5uaWNhLmNvbS90b3BpYy9Bc3NvY2lhdGVkLVByZXNzIiwicG9zaXRpb24iOjl9]
and could cut off mid-transmission, reporters learned to front-load the
essential information, producing the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wb3ludGVyLm9yZy9yZXBvcnRpbmctZWRpdGluZy8yMDAzL2JpcnRoLW9mLXRoZS1pbnZlcnRlZC1weXJhbWlkLWEtY2hpbGQtb2YtdGVjaG5vbG9neS1jb21tZXJjZS1hbmQtaGlzdG9yeS8iLCJwb3NpdGlvbiI6MTB9inverted
pyramid
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wb3ludGVyLm9yZy9yZXBvcnRpbmctZWRpdGluZy8yMDAzL2JpcnRoLW9mLXRoZS1pbnZlcnRlZC1weXJhbWlkLWEtY2hpbGQtb2YtdGVjaG5vbG9neS1jb21tZXJjZS1hbmQtaGlzdG9yeS8iLCJwb3NpdGlvbiI6MTF9]—the
journalistic principle that the most urgent idea in a story should come first,
followed by less pressing details. Eventually, we got the AP Stylebook
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9BUF9TdHlsZWJvb2siLCJwb3NpdGlvbiI6MTJ9].
When screens changed how people read
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ubmdyb3VwLmNvbS9hcnRpY2xlcy9ob3ctdXNlcnMtcmVhZC1vbi10aGUtd2ViLyIsInBvc2l0aW9uIjoxM30=],
web style guides made everything shorter and scannable.
Uploaded image
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AI MATURITY IN PRACTICE: FROM EXPERIMENTATION TO ENTERPRISE PRODUCTION
Join us on March 17 at 10 a.m. PDT as Kevin McCurdy (AWS) and Abhishek Gupta
(Retool) unpack a practical AI maturity progression that takes you from early
experimentation to agent-driven, production-grade workflows. We’ll cover:
1. The phases of AI maturity: what it takes to move from experimentation to
enterprise-scale outcomes.
2. How to tie AI to business outcomes: strategies for measuring real impact
across capacity, cost, and throughput
3. Scaling AI responsibly on AWS: embedding intelligence into core workflows in
a way that’s governed, measured, and built to last.
Retool is trusted by 10,000+ companies, like Ramp, which saved $8M and increased
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Sign up today
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Language models have opened a new gap. They can generate writing, but they can’t
generate
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLXNjaWVuY2Utb2Ytd2h5LWFpLXN0aWxsLWNhbi10LXdyaXRlLWxpa2UteW91IiwicG9zaXRpb24iOjE3fQ==]yours
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLXNjaWVuY2Utb2Ytd2h5LWFpLXN0aWxsLWNhbi10LXdyaXRlLWxpa2UteW91IiwicG9zaXRpb24iOjE4fQ==].
Left to their defaults, they converge on the same polished, generic,
interchangeable prose—the kind that opens with “In today’s rapidly evolving
landscape” and closes with a three-part summary no one asked for. And once
again, the solution is a good style guide. Like Hart’s Rules or the AP Stylebook
before it, an AI style guide takes what the writer knows and puts it in terms
the machine can use.
SURFACING THE HIDDEN PATTERNS
Previous style guides focused on issues that were solvable with conscious,
mechanical decisions. Hart could tell his compositors to spell “colour” with a
u, and the job was done. The AP could tell reporters to lead with the most
important fact.
In contrast, the most distinctive markers of a writer’s style tend to be
subconscious
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLXNjaWVuY2Utb2Ytd2h5LWFpLXN0aWxsLWNhbi10LXdyaXRlLWxpa2UteW91IiwicG9zaXRpb24iOjE5fQ==]:
word choice, sentence rhythms, and patterns that fall into place while you’re
focused on meaning. Researchers have found that humans are roughly twice as
linguistically varied as machines, sentence to sentence. The gap narrows with
better models, but it doesn’t close.
The only way to make a model approximate your unique voice is to surface those
hidden patterns, name them, and write them down as instructions.
I stumbled into this when I started feeding my essays to ChatGPT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS1mZWQtbXktZXNzYXlzLXRvLWNoYXRncHQtdW50aWwtaXQtbGVhcm5lZC1teS12b2ljZSIsInBvc2l0aW9uIjoyMH0=]
and asking it what it noticed. Over weeks, it surfaced patterns I’d never
consciously seen, such as how I structure an argument to progress from personal
experience to broader stakes, or tend to favor long, winding sentence structures
(a temptation I’ve calibrated my style guide to help correct). I copied what
felt true into a Google document and continued the conversation, pushing back on
some observations and adding in details I knew I wanted my writing to avoid.
Eventually, I uploaded it all to a Claude Project, and the writing that came
back started to sound like me.
It’s surprisingly hard to describe your own voice from a blank page. You know
what your writing sounds like. You can recognize it instantly. You just can’t
explain it in terms a model can use—and vague descriptors like “smart” and
“conversational” don’t make the AI better at approximating you.
It’s all well and good to say, “You should make a style guide,” but we also know
that when you’re trying to get somewhere, it helps to have a map. So we wrote a
step-by-step guide to building your own AI style guide from scratch—what it is,
what goes in one, how to build one by letting AI interview you, and how the
practice can grow with you and your writing process. It draws on the systems
we’ve built at Every and for Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20iLCJwb3NpdGlvbiI6MjF9],
our AI writing tool. By the end, you’ll have a working document you can hand to
your chatbot, agent, or OpenClaw assistant and test on your next draft.
Hart’s compositors didn’t need to understand why they spelled “colour” with a u.
They followed the rule. But writing an AI style guide forces you to answer a
harder question: Why do I write the way I do? The document you end up with may
be addressed to a machine, but the person who learns the most from it is you.
Read the guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9haS1zdHlsZS1ndWlkZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjJ9]
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MjN9]
is a staff writer and AI editorial lead at Every. You can read more of her work
in her newsletter
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To read more essays like this, subscribe to Every
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9ob3ctdG8tYnVpbGQtYW4tYWktc3R5bGUtZ3VpZGUvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzB9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9ob3ctdG8tYnVpbGQtYW4tYWktc3R5bGUtZ3VpZGUvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzF9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9ob3ctdG8tYnVpbGQtYW4tYWktc3R5bGUtZ3VpZGUvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozMn0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIGFuIEFJIFN0eWxlIEd1aWRlICIsInBvc3RfaWQiOjQwMTQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9ob3ctdG8tYnVpbGQtYW4tYWktc3R5bGUtZ3VpZGUvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozM30=]
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How to Build an AI Style Guide
hello@every.to3/19/2026
(
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)
TL;DR: Claude Code for Absolute Beginners is a full-day workshop
on April 14 for non-technical people who want to start building
with Claude Code. It’s led by Mike Taylor (
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), with Every CEO Dan Shipper (
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) as a guest instructor. There’s no programming experience
required. You can register now for an early bird price of $1,050,
which includes the workshop and our annual Every membership.
-->Register for Claude Code for Absolute Beginners (
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)
Register for Claude Code for Absolute Beginners (
https://every.to/events/claude-code-101-2 )
Elliot runs growth at her company. She’d never written a line of
code. Seven hours after walking into our last Claude Code
workshop, she'd built an internal dashboard for her team and
described the experience as walking away with "an entirely new,
powerful toolkit to build and create whatever you want."
Elliot isn’t unusual. Everyone at Every uses Claude Code
now—writers, editors, operations experts, product designers. The
barrier has come down. (
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) You describe what you want, it figures out how to build it, and
when something breaks, you tell it what broke and it fixes it.
It's more like hiring a smart engineer than writing code
yourself.
We're running a new cohort of Claude Code for Absolute Beginners
on April 14. Most people who sign up don't arrive with a project
in mind. They arrive curious. By the end, they leave with
something shipped—and a clearer sense of what they want to build
next. Registration is now open.
Claude Code for Absolute Beginners
April 14
10 a.m.–5 p.m. ET
Live on Zoom
Workshop price: $1,050 (includes a 1-year Every subscription)
-->Reserve your spot (
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)
Reserve your spot ( https://every.to/events/claude-code-101-2
)This early bird price is available through March 25. After that,
it goes to $1250.
This course is led by me, Mike Taylor (
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)—the head of tech consulting and a columnist (
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) at Every—with Every CEO Dan Shipper (
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) as a guest instructor. There’s no programming experience
required. One thing worth saying plainly: This is for absolute
beginners. If you've spent more than an hour with Claude Code or
have already built something with it, this isn't the right fit.
If you're still unsure, I went live on YouTube (
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Here's how the day works: The day before class, we run an
optional setup session so you arrive ready to build. On the day
itself, you’ll get guided walkthroughs, independent building
time, peer breakouts, and hands-on help when you're stuck. By the
end, you'll have shipped something real and a workflow you can
automate and repeat.
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)
Reserve your spot ( https://every.to/events/claude-code-101-2 )If
you’ve been waiting to use AI instead of just reading about it,
April 14 is your day.
Hope to see you there,
Mike Taylor
Head of tech consulting at Every
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Claude Code for people who want to automate their work, not learn to code
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Plus a new episode of the AI & I podcast with Every editor in chief Kate Lee
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93IiwicG9zaXRpb24iOjF9]
EDITING AI WRITING
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2VkaXRpbmctYWktd3JpdGluZyIsInBvc2l0aW9uIjoyfQ==]
PLUS A NEW EPISODE OF THE AI & I PODCAST WITH EVERY EDITOR IN CHIEF KATE LEE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2VkaXRpbmctYWktd3JpdGluZyIsInBvc2l0aW9uIjozfQ==]
by Every Staff
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BFdmVyeSUyMFN0YWZmIiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/4012/full_page_cover_CW_Image(2).png]
Midjourney/Every illustration.
Was this newsletter forwarded to you? Sign up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2FjY291bnQiLCJwb3NpdGlvbiI6NX0=]
to get it in your inbox.
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‘AI & I’: HOW EVERY BUILDS A WRITING TEAM IN THE AGE OF AI
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6Nn0=].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjd9]
sits down with Every’s editor in chief, Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRlXzE3NjciLCJwb3NpdGlvbiI6OH0=],
to discuss how she views AI as an editorial leader and how she uses it daily.
Kate’s career has spanned a stint as a New Yorker-featured literary agent to
roles at Medium, WeWork, and Stripe.
Contrary to his “early adopter” persona, Dan classifies Kate as a “pragmatic
knowledge worker,” someone open to AI, but who isn’t going to immediately change
her workflow unless a tool makes her life better.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMzQzMjQ2ODMxODE0NzQxNjMiLCJwb3NpdGlvbiI6OX0=]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL1VpZl9xQWNnbkxrIiwicG9zaXRpb24iOjEwfQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS81VVdkb2NkRmVPeFhzZmJmcWI4NHNRP3NpPVhsQlcxMlE1VDZ1RDAzVnV6N005UFEiLCJwb3NpdGlvbiI6MTF9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2hvdy1ldmVyeS1idWlsZHMtYS13cml0aW5nLXRlYW0taW4tdGhlLWFnZS1vZi1haS9pZDE3MTk3ODkyMDE_aT0xMDAwNzU1OTc4OTQ3IiwicG9zaXRpb24iOjEyfQ==]
to learn what tools have convinced Kate. You can also read the transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC1ob3ctZXZlcnktYnVpbGRzLWEtd3JpdGluZy10ZWFtLWluLXRoZS1hZ2Utb2YtYWkiLCJwb3NpdGlvbiI6MTN9].
Here are the highlights:
1. AI adoption clicks when it solves a real pain. Kate’s AI “aha moment” was
when she used an agent on the Atlas browser
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcGVuYWktcy1uZXctYWktYnJvd3Nlci1hdGxhcyIsInBvc2l0aW9uIjoxNH0=]
to handle a dreaded Notion setup for hiring. The AI gave her a first pass on
candidates and handled the administrative work, which made it possible to
hire for multiple roles even when she had hundreds of applicants and no
human resources department.
2. Codifying taste into AI is the new editorial superpower. Kate built a
400-rule style guide and fed it into a Claude project so that writers and
editors could check drafts with it before they reach her for a final check.
Every piece arrives at Kate in better shape, freeing her to focus on whether
a piece is the best it can be for Every rather than catching mechanical
errors.
3. Small teams can now do what big teams did, but it requires a certain
mindset. Every went from four to 20 people while dramatically expanding its
offering. Kate emphasizes that the step change happened around late 2024 and
early 2025 when more powerful models and tools like Claude Code and Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtY293b3JrLWlzLWNsYXVkZS1jb2RlLWZvci10aGUtcmVzdC1vZi11cyIsInBvc2l0aW9uIjoxNX0=]
emerged. That growth is only possible if you’re willing to learn new
workflows and learn from others, she says.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvcmVpZC1ob2ZmbWFuLW1ha2VzLWZpdmUtcHJlZGljdGlvbnMtYWJvdXQtYWktaW4tMjAyNiIsInBvc2l0aW9uIjoxNn0=];
the team that built Claude Code, Cat Wu and Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXVzZS1jbGF1ZGUtY29kZS1saWtlLXRoZS1wZW9wbGUtd2hvLWJ1aWx0LWl0IiwicG9zaXRpb24iOjE3fQ==];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdmVyY2VsLXMtZ3VpbGxlcm1vLXJhdWNoLW9uLXdoYXQtY29tZXMtYWZ0ZXItY29kaW5nIiwicG9zaXRpb24iOjE4fQ==];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvZHdhcmtlc2gtcGF0ZWwtcy1xdWVzdC10by1sZWFybi1ldmVyeXRoaW5nIiwicG9zaXRpb24iOjE5fQ==];
and others, and learn how they use AI to think, create, and relate.
THE MACHINE TRANSLATION PROBLEM
A friend recently translated a healthcare app into French. “It was the most
painful work I’ve ever done,” she told me. Instead of asking for a full
translation, the app’s creator gave her a machine-translated version to correct,
arguing that it would cost less money. Given how poor the writing was, it would
have been far quicker—and better—to translate the app from scratch.
I’ve felt the same way when I edit writing clearly generated with AI. Just like
my translator friend, I often feel as if it would be easier to write it from
scratch rather than trying to save it with an edit.
Besides the tells (staccato, lists of three), AI-generated text is flimsy. Poke
it just a bit—what do you really mean?—and it falls down. It is the opposite of
what I call “bulletproof writing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vcG9zdHMvZWxlYW5vci13YXJub2NrLTZhNjcxMDM3X3doYXQtaXMtYnVsbGV0cHJvb2Ytd3JpdGluZy1hbmQtd2h5LWRvZXMtYWN0aXZpdHktNzIyNjU4MjY4NjIxODI4OTE1Mi1mcVJNLz91dG1fc291cmNlPXNoYXJlXHUwMDI2dXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCIsInBvc2l0aW9uIjoyMH0=],”
a style that was drilled into me as a financial reporter at the Wall Street
Journal. Each word printed was scrutinized by tough editors and even tougher
readers—so they had to be intentional.
This could be avoided, or at least mitigated. Our staff writer Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MjF9]
recently shared her process for using AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy93cml0aW5nLWNhbXAiLCJwb3NpdGlvbiI6MjJ9]
to write, and the most striking thing was how much work she does before
drafting. She fed Claude examples of her writing, had it interview her about her
preferences, and produced a style guide that lives inside a dedicated project.
She treats the whole thing like a bonsai garden—she prunes old examples, adds
new ones, and reruns the analysis. With this upfront investment, Claude has her
DNA when she sits down to write. As someone who often edits Katie, I can tell
the difference. The writing feels like her. Kate, our editor in chief, has also
codified Every’s style guide in a Claude project that everyone can use, as she
talks about in this week’s podcast.
Reading matters, too. It teaches you what good writing is—something Katie also
believes. So before you summarize an article with ChatGPT, think again. What do
you miss when you skip the actual text? Study the structure, the argument. Steal
it.
Writing is still hard. Don’t let AI make you think it’s easy.—Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BlbGVhbm9yX2IwMzQ3NF8xIiwicG9zaXRpb24iOjIzfQ==]
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjoyNH0=]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjI1fQ==]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjI2fQ==]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjoyN30=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjoyOH0=],
and by learning and playing with AI every day ourselves.
UPCOMING CAMPS
1. Claude Code for Absolute Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jYy1mb3ItYWJzb2x1dGUtYmVnaW5uZXJzIiwicG9zaXRpb24iOjI5fQ==]
(April 14): Early bird registration is open for this beginner-friendly, live
workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6MzB9],
head of tech consulting at Every, designed to get you from zero to a working
project with Claude Code.
RECORDINGS YOU MAY HAVE MISSED
1. Compound Engineering Camp: Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjMxfQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjozMn0=]
showed how he builds with the compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjMzfQ==]
plugin, and walked through, step by step, the process of going from a single
prompt to a working app in under an hour. Watch the recording
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or read the write-up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6MzV9].
2. OpenClaw Camp: The Every team walks through OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jbGF3LXNjaG9vbCIsInBvc2l0aW9uIjozNn0=]
from the ground up, showing step-by-step setup and the team’s favorite use
cases. Watch the recording
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9vcGVuY2xhdy1jYW1wIiwicG9zaXRpb24iOjM3fQ==]
or read the write-up
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STRAIGHT FROM SLACK
A third of users who buy Sparkle’s lifetime plan are coming through ChatGPT.
(Screenshot courtesy of Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4012/optimized_1c06c5e6-8558-43c7-9e1d-48d1312ea34b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwMTIvb3B0aW1pemVkXzFjMDZjNWU2LTg1NTgtNDNjNy05ZTFkLTQ4ZDEzMTJlYTM0Yi5wbmciLCJwb3NpdGlvbiI6Mzl9A
third of users who buy Sparkle’s lifetime plan are coming through ChatGPT.
(Screenshot courtesy of Every.)
If you needed another reminder of the power of model context protocol (MCP),
here it is. We’ve always had the product analytics platform PostHog installed,
but linking it to AI like Claude through an MCP has given the team even deeper
insights on which to base product decisions by asking simple questions in plain
English. That data sourcing and interrogation would previously have taken hours.
For example, PostHog data showed us that 33 percent of buyers of the lifetime
plan of our file organization software, Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vIiwicG9zaXRpb24iOjQwfQ==]—which
costs $279—come through ChatGPT in the last 30 days. (The monthly plan is $15.)
The PostHog data fed through the MCP also helped the team notice that existing
customers were pausing lifetime plans and then restarting them, suggesting that
they were researching and considering the product.
“The PostHog MCP data flow is now effortless. It helps us to make decisions and
cross-check them before we take them live,” says Sparkle general manager Yash
Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B5YXNocG9vamFyeSIsInBvc2l0aW9uIjo0MX0=].
“You now have a top-tier product manager available to you. You just need to know
which question to ask them.”
The new version of Sparkle launches on April 14 and will allow users to
customize and create their own folder structure. Existing users will be upgraded
automatically. The latest version is available already
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRWRpdGluZyBBSSBXcml0aW5nICIsInBvc3RfaWQiOjQwMTIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vIiwicG9zaXRpb24iOjQyfQ==].
--------------------------------------------------------------------------------
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Editing AI Writing
hello@every.to3/18/2026
Hiring a personal AI assistant taught me that you can’t automate away upkeep—and
that might be a good thing
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I HIRED AN AI TO DO MY CHORES. NOW I MAINTAIN THE AI.
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HIRING A PERSONAL AI ASSISTANT TAUGHT ME THAT YOU CAN’T AUTOMATE AWAY UPKEEP—AND
THAT MIGHT BE A GOOD THING
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by Jack Cheng
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Midjourney/Every illustration.
AI agents promise to automate away the tediousness of modern life—the overbilled
rental cars, the iCloud storage alerts, the changing of leaked passwords. Jack
Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AamFja2NoZW5nIiwicG9zaXRpb24iOjR9],
Every’s senior editor, put that promise to the test. But instead of his AI agent
maintaining his digital life, he ended up maintaining his AI agent. From there
Jack explores Stewart Brand’s philosophy of “nested maintenance,” COBOL Cowboys,
and civic technologists watching Claude Code attempt to modernize government
benefits systems. Read on for an account of what it means to hand our most
tedious obligations to machines—and what we only come to understand about broken
systems by struggling with them ourselves.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9yZXNpZGVuY2Vpbm5ieW1hcnJpb3R0cGhpbGFkZWxwaGlhYmFsYWN5bnd5ZC5yZXNlcnZhdGlvbnN0YXlzLmNvbS9ob3RlbHMvbE1WWE93Wmo_dXRtX3NvdXJjZT1hZHdvcmRzX3NlbXJvXHUwMDI2dXRtX2NhbXBhaWduPUclM0FSUyUzQVVTJTNBUE1BWCUzQURTQS1DaGFpbnMlM0FVUyUzQUVOXHUwMDI2Z2FkX3NvdXJjZT0xXHUwMDI2Z2FkX2NhbXBhaWduaWQ9MjExOTE1NjIxODJcdTAwMjZnYnJhaWQ9MEFBQUFBbzFRY05rOS1fTDVqTVhqYTd6UktHbGx0MU5CUVx1MDAyNmdjbGlkPUNqd0tDQWp3Njg3TkJoQjRFaXdBUTY0NWRtYk5obVpwMjl6dzZ4SVFKVnVoTFpvNmUwZjk4TGZqNjM4Q0FsWjhFUWZ6cHk3aFF4cjJ2aG9DMy1vUUF2RF9Cd0VcdTAwMjZyZWRpcmVjdF9hdXRoX3JldHJ5PXRydWVcdTAwMjZleHBhbmRfcGFyYW1zPWZhbHNlIiwicG9zaXRpb24iOjV9]
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I set up OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQiLCJwb3NpdGlvbiI6OH0=]
in hopes that it would automate away the petty bureaucracy of modern life.
Maybe a Claw could keep my iCloud storage account from constantly hitting its
cap, or go through my over 1,000 different online accounts and change all the
passwords that were leaked by hackers onto the dark web. Maybe, I thought, it
could even help my family sort out a medical bill we got from an unexpected
hospital visit while traveling before we switched from our old health insurance
to our current one.
It’s not the first time I’ve tried to tackle this problem. Since 2023, I’ve been
hosting what I call a “Digital Mending Circle.” With a small group on Zoom, I
tend to the maintenance tasks that accrue around a digital existence. Instead of
darning socks or patching jeans, we update personal bios, organize photos, file
expense reports, or even just catch up on email.
These activities can feel surprisingly daunting, given how trivial they are in
the grander scheme. They involve re-familiarizing yourself with systems you only
use occasionally (where’s that page in my WordPress admin panel again?) or
facing clean-ups—the 571 items on your desktop, the gigabytes of blurry and
duplicate photos across multiple apps—that will just need re-tidying months
later. Maybe that’s why we so often neglect them.
Now, generalist AI tools like Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWNvd29yay1pcy1jbGF1ZGUtY29kZS1mb3ItdGhlLXJlc3Qtb2YtdXMiLCJwb3NpdGlvbiI6OX0=]
and specialist tools like
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvIiwicG9zaXRpb24iOjEwfQ==Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvIiwicG9zaXRpb24iOjExfQ==],
Every’s AI file organizer, can do many of these tasks for you—and swiftly.
They’re chores that Claws
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQiLCJwb3NpdGlvbiI6MTJ9],
or whatever forms personal AI agents take in the future, could do for you
without your ongoing input.
So I’ve been pondering this question: What does maintenance look like when you
have AI running your digital life?
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/980/optimized_f07b31f4-c26d-43fd-a00e-45e49af7ddc4.jpg]https://every.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
AUTO-SCALE AI WORKLOADS WITH EASE
Traditional databases struggle with unstructured data, slowing AI workflows.
MongoDB natively handles JSON-like, unstructured data, giving you freedom to
store, query, and scale diverse datasets—whether text, images, or sensor
data—easily and flexibly, without rigid schemas.
Try MongoDB Atlas free
[https://every.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_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjE0LCJhZHZlcnRpc2VtZW50X2lkIjo5ODB9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxNX0=].
THE MAINTENANCE OF EVERYTHING
“Maintenance is absolutely necessary and maintenance is optional,” says Whole
Earth Catalog and Long Now Foundation founder Stewart Brand
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zYi5sb25nbm93Lm9yZy9TQl9ob21lcGFnZS9Ib21lLmh0bWwiLCJwb3NpdGlvbiI6MTZ9]
in Maintenance: Of Everything, Part One
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wcmVzcy5zdHJpcGUuY29tL21haW50ZW5hbmNlLXBhcnQtb25lIiwicG9zaXRpb24iOjE3fQ==].
Optional because we can put it off in the moment, necessary because putting it
off for too long can lead to disaster.
We learn, in the book, of boats whose maintainability resulted in very different
outcomes for three sailors competing to first circumnavigate the globe. We
discover how maintenance attitudes in militaries can sway entire wars. Good and
poor maintenance can both have profound consequences.
Maintenance is virtuous. But it’s also rarely seen as heroic. If it were, maybe
we wouldn’t be so bad at it. Various explanations exist
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90aGVtYWludGFpbmVycy5vcmcvd2h5LWRvLXBlb3BsZS1uZWdsZWN0LW1haW50ZW5hbmNlLyIsInBvc2l0aW9uIjoxOH0=]
for why we deprioritize maintenance, ranging from cultural values (we prize new
invention over care for the existing), psychology and economics (we discount
what isn’t immediately gratifying), and social class (we associate many
maintenance jobs with minimum-wage work done by marginalized workers).
For me, many of these attitudes are embodied in Pixar’s 2008 animated film about
a solitary garbage robot, Wall-E. The cheerfulness with which Wall-E performs
his Sisyphean task of collecting and compacting tiny robot-sized cubes of trash
makes us care for him. But he doesn’t become a hero until he leaves behind his
duties to follow his love interest across the galaxy. At the end, we learn his
quest is part of a larger story of failed maintenance—of the earth and its
natural systems.
“Nearly everything worth maintaining is nested,” writes Brand, “in something
larger, even more worth maintaining.”
ADMIN NIGHTS
For over six years, journalist and author Chris Colin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuY2hyaXNjb2xpbi5jb20vIiwicG9zaXRpb24iOjE5fQ==]
has been hosting in-person gatherings akin to my digital ones. At these “Admin
Nights,”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cud3NqLmNvbS9saWZlc3R5bGUvcmVsYXRpb25zaGlwcy9ob3ctdG8tdHVybi10aGUtYnVyZWF1Y3JhdGljLWdyaW5kLW9mLWxpZmUtaW50by1hLXBhcnR5LTcyMDVmNjkwP3N0PU41Q0Z3Zlx1MDAyNnJlZmxpbms9ZGVza3RvcHdlYnNoYXJlX3Blcm1hbGluayIsInBvc2l0aW9uIjoyMH0=]
Colin and friends gather with their laptops to cancel streaming service
subscriptions, file insurance pre-authorization forms, dispute erroneous credit
card charges, and, more generally, try to pull themselves out of the morass of
maddening tasks that swallow modern life.
In the process, they’ve grown more aware of the sources of that madness, like
the rise of subscription models and the breakdown of unions, regulators, and
community groups that once shielded us from consumer abuse. Will AI eliminate
this administrative friction, or only worsen it?
Colin does not dismiss the possibility that AI could make a meaningful
difference, but said the group has developed a jaundiced long view of new
technology. “I came to San Francisco in 1998, and I’ve seen a lot of things come
through that promised to be amazing and weren’t,” Colin said to me over the
phone. “Or things that promised to be amazing and were, and then were
discontinued or evolved or broke after a few years.”
Even if AI ends up being “amazing,” I also wonder if smoothing over the friction
would obscure its underlying causes, like the convenience-laden hoverchairs in
Wall-E that numb senses and distract the humans from their world’s ills. Maybe
it’s through the act of collectively dealing with that friction that Colin and
his Admin Night group start to understand—and perhaps change—the broader systems
to which most of us belong.
THE COBOL COWBOYS
Those broader systems are facing a maintenance crisis of their own. Consider
COBOL, a programming language designed in 1959, that handles transactions in 43
percent of all banking systems worldwide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucGNtYWcuY29tL2FydGljbGVzL2libXMtcGxhbi10by11cGRhdGUtY29ib2wtd2l0aC13YXRzb24iLCJwb3NpdGlvbiI6MjF9].
It runs primarily on IBM mainframe computers, and still underpins much of the
infrastructure behind public benefits like unemployment and food assistance that
millions depend on.
Institutions haven’t modernized their COBOL systems because the process is a
pricey, years-long affair. Meanwhile, the number of people in the world who have
the expertise to maintain these systems shrinks by the month. When the situation
is dire, organizations often call on the COBOL Cowboys
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9mb3J0dW5lLmNvbS8yMDIzLzEwLzA5L2dlbmVyYXRpdmUtYWktY29ib2wtY29kZS13YWxsLXN0cmVldC1pYm0tbWljcm9zb2Z0LyIsInBvc2l0aW9uIjoyMn0=],
run by 82-year-old cofounder and CEO Bill Hinshaw and staffed with some 600
COBOL engineers, many of whom got their start in the 1960s and ’70s programming
those original mainframes. Heroes, for sure, but maybe only because they come in
when these systems break.
So when Anthropic announced
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9yZXNvdXJjZXMuYW50aHJvcGljLmNvbS9jb2RlLW1vZGVybml6YXRpb24tcGxheWJvb2siLCJwb3NpdGlvbiI6MjN9]
last month that Claude Code can now automate the most time- and cost-intensive
aspects of the COBOL modernization process, IBM’s stock fell by 13 percent, its
https://every.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single
largest drop
[https://every.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]
in 26 years.
Not great for IBM’s business, but potentially transformative for people stuck on
the other side of these systems. Adam Selzer, co-founder and senior director of
Detroit non-profit Civilla
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaXZpbGxhLm9yZy8iLCJwb3NpdGlvbiI6MjZ9],
which helps local and state governments redesign how they administer benefits to
their constituents, says that legacy technology is a significant barrier to
change within these institutions.
“[It] could be one of the most significant developments in civic technology in
this decade,” says Selzer of the Anthropic news. “Or could lead to it.”
WHAT’S CLAW GOT TO DO WITH IT
I personally haven’t gotten as far as overhauling the economy’s financial
infrastructure. I’m still trying to contact my bank about an overbilled rental
car and make my “iCloud Storage Full” alert go away.
So at a recent Digital Mending Circle, on the promise of a more frictionless
life, I set up OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2wiLCJwb3NpdGlvbiI6Mjd9].
Or started to set up is more accurate. It took several hours beyond my allotted
life maintenance session for me to get my Claw, Pip
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ob3ctY2xhd3MtdG9vay1vdmVyLWV2ZXJ5IiwicG9zaXRpb24iOjI4fQ==],
working. Once Pip was up and running, I had it send my partner and me morning
briefings of our day’s schedule and childcare duties, and prepare budget
summaries that we could go over in our weekly household meeting—augmenting a
system we already had in place to help us stay afloat.
But sometimes Pip would format the budget summary in a weird way or forget how
to access our transactions. Sometimes the morning briefings wouldn’t come—a
result of my Claude Code account hitting its monthly limit or Pip incorrectly
updating a setting in its own configuration file. At one point, two weeks’ worth
of Pip’s memories simply vanished. In each of these cases, I would have to then
go in and figure out why Pip broke, and how to fix it.
Instead of Pip helping maintain my digital life, I was maintaining Pip.
But in the process, I’ve become intimately familiar with the OpenClaw
configuration file. I’ve come to better understand the cascade of markdown
instructions that Pip reads for context, the art of managing Pip’s short- and
long-term memory, and the way it uses skills and tools to do its work.
I’ve also come to learn, true to Brand’s words and Colin’s Admin Night group,
the wider context around Pip: the ecology of frontier models, AI agents, new and
existing software, and the people trying to use and build these tools. And once
I could see this more clearly, I could start to imagine these systems working
and interacting in a different way.
Then again, I still have to look into that rental car bill.
--------------------------------------------------------------------------------
Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9qYWNrY2hlbmcuY29tLyIsInBvc2l0aW9uIjoyOX0=]
is a senior editor at Every. He is a creative generalist and the author of
critically acclaimed fiction for young readers. He writes an occasional
newsletter called Sunday
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haS9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0MX0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBIaXJlZCBhbiBBSSB0byBEbyBNeSBDaG9yZXMuIE5vdyBJIE1haW50YWluIHRoZSBBSS4iLCJwb3N0X2lkIjo0MDEwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktaGlyZWQtYW4tYWktdG8tZG8tbXktY2hvcmVzLW5vdy1pLW1haW50YWluLXRoZS1haS9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0Mn0=]
Meh
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Bad
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I Hired an AI to Do My Chores. Now I Maintain the AI.
hello@every.to3/17/2026
In an AI world, knowledge workers must prove their judgment. Portfolios are one
answer.
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WHAT COMES AFTER LINKEDIN
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IN AN AI WORLD, KNOWLEDGE WORKERS MUST PROVE THEIR JUDGMENT. PORTFOLIOS ARE ONE
ANSWER.
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Whether or not you believe that flawed Anthropic graph
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dvcmVsaWsubmV0LzIwMjYvMDMvMDcvYW50aHJvcGljLWdyZWF0LXJlc2VhcmNoLW5vdC1zby1ncmVhdC1ncmFwaCIsInBvc2l0aW9uIjo2fQ==]
or Jack Dorsey’s stated reasons for laying off 40 percent of his staff at Block,
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the message is the same: AI is doing more of the rote click-work that sustained
the laptop class. The knowledge workers who thrive will be the ones who can add
something extra—judgment, taste
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pcy10YXN0ZS1yZWFsbHkiLCJwb3NpdGlvbiI6OH0=],
and expertise.
The problem is that most of us have no good way to prove those things, and we’re
not very good at it. For decades, brand names did the heavy lifting. Previous
experience at McKinsey or Goldman Sachs were buzzwords that signaled to a hiring
manager: This person can build a model and make slides, and someone selective
chose them.
But brand names don’t work as a heuristic for expertise anymore. Was that Google
alumnus a pixel pusher or a genuine decision maker? The soft skills that matter
most in an AI-augmented workplace are invisible on a traditional resume.
One answer is portfolios. Not a portfolio in the sense of a portfolio career—a
word that many knowledge workers have embraced as they move away from relying on
one employer and pick up advisory roles and solopreneurship. I mean a portfolio
as a body of work that proves your value beyond your work history. A collection
of artifacts that show how you think, just like creative professionals showcase
their design or artistic work.
As a journalist and editor, I write a newsletter about people using writing to
build things
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5lbGVhbm90LmVzLyIsInBvc2l0aW9uIjo5fQ==],
and I post on LinkedIn, all of which I consider to be part of my portfolio that
helps people evaluate me beyond the names of my previous employers. Whether it
is writing on platforms like LinkedIn or building interactive tools on their
personal websites, knowledge workers need something similar. AI can make this
process fun and creative, and help people experience your expertise without
having to meet you.
WASN’T PERSONAL BRANDING SUPPOSED TO FIX THIS?
Even before anyone was worried about ChatGPT taking their job, we’d been hearing
the same advice for years: Build your personal brand. Post on LinkedIn more, put
yourself out there—become a thought leader. In theory, a strong personal brand
should give you an advantage over someone with the same credentials on their
resume but no public presence.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/944/optimized_ef6cc294-0e82-4746-94af-65f4f80b5627.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3Nydi5idXlzZWxsYWRzLmNvbS9hZHMvbG9uZy94L1RGSDdYUVNRVFRUVFRURjJGQlVDTFRUVFRUVEQyTFJLMjZUVFRUVFRCM0hCNUJWVFRUVFRUUkQ1Q1FWSEVLTEJWN1pEVkJER1AyVU40TUI3UTdQQ0tFQkpGM0JUIiwicG9zaXRpb24iOjEwLCJhZHZlcnRpc2VtZW50X2lkIjo5NDR9
AI MATURITY IN PRACTICE: FROM EXPERIMENTATION TO ENTERPRISE PRODUCTION
Join us on March 17 at 10 a.m. PDT as Kevin McCurdy (AWS) and Abhishek Gupta
(Retool) unpack a practical AI maturity progression that takes you from early
experimentation to agent-driven, production-grade workflows. We’ll cover:
1. The phases of AI maturity: what it takes to move from experimentation to
enterprise-scale outcomes.
2. How to tie AI to business outcomes: strategies for measuring real impact
across capacity, cost, and throughput
3. Scaling AI responsibly on AWS: embedding intelligence into core workflows in
a way that’s governed, measured, and built to last.
Retool is trusted by 10,000+ companies, like Ramp, which saved $8M and increased
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Sign up today
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3Nydi5idXlzZWxsYWRzLmNvbS9hZHMvbG9uZy94L1RGSDdYUVNRVFRUVFRURjJGQlVDTFRUVFRUVEQyTFJLMjZUVFRUVFRCM0hCNUJWVFRUVFRUUkQ1Q1FWSEVLTEJWN1pEVkJER1AyVU40TUI3UTdQQ0tFQkpGM0JUP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxMSwiYWR2ZXJ0aXNlbWVudF9pZCI6OTQ0fQ==]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjEyfQ==].
In practice, almost nobody does this well. LinkedIn has more than 1 billion
registered users
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2FuYWZhZ3V5LzIwMjMvMTEvMDEvbGlua2VkaW4tcmVhY2hlcy0xLWJpbGxpb24tbWVtYmVycy1leHBhbmRzLWFpLWZlYXR1cmVzLW9uLXNpdGUvIiwicG9zaXRpb24iOjEzfQ==],
but only a tiny fraction of those share content. Much of what gets shared is
self-congratulatory announcements, not proof of expertise. And more and more of
what is shared is obviously AI-written. Readers’ eyes gloss over the drivel as
they move to the next rocketship emoji on their timeline.
The people who do want to share real insights—writing-first practitioners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLWhleWRheS1vZi10aGUtd3JpdGluZy1maXJzdC1wcmFjdGl0aW9uZXIiLCJwb3NpdGlvbiI6MTR9],
as I’ve been calling them—are fed up with the platform. You can’t format text in
posts. The algorithm surfaces two-week-old content like it’s breaking news, and
anything older gets buried. That’s why wealth manager Jan Voss moved to a
newsletter to share his most important thoughts. He wanted a place where, as he
told me earlier this year
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5lbGVhbm90LmVzL3AvaG93LWEtd2VhbHRoLW1hbmFnZXItYnVpbHQtaGlzLWJyYW5kIiwicG9zaXRpb24iOjE1fQ==],
“posts have staying power.”
The platform’s functionality is only part of the problem. Thinking more deeply,
LinkedIn rewards a specific kind of extroversion. Many people feel uncomfortable
with building their brand there because they feel pressure to have a “hot take”
or, more simply, to brag.
THE AGE OF THE PORTFOLIO IS COMING
We’re entering a period where knowledge workers build portfolios the way
creative professionals have for years—not on Dribbble
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RyaWJiYmxlLmNvbS8iLCJwb3NpdGlvbiI6MTZ9]
or Behance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5iZWhhbmNlLm5ldC8iLCJwb3NpdGlvbiI6MTd9],
but through a growing ecosystem of formats that let you show how you think.
Substack and similar platforms are making a play here, letting individuals share
deep thinking that endures and build a following around their expertise.
Substack even wants to let users express themselves beyond writing, as last
week’s launch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RlY2hjcnVuY2guY29tLzIwMjYvMDMvMTIvc3Vic3RhY2stbGF1bmNoZXMtYS1idWlsdC1pbi1yZWNvcmRpbmctc3R1ZGlvLyIsInBvc2l0aW9uIjoxOH0=]
of a video recording and publishing feature shows. But if the hurdle to writing
frequently on LinkedIn is high, the hurdle to maintaining a regular newsletter
or recording a regular podcast is enormous. You need to have information or
opinions to share with your readers each week, even if you are simply curating
links.
One Substack writer who committed himself to one post a week for a year wrote
62,773 words
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcnljaGVja2V0dHMuc3Vic3RhY2suY29tL3AvaS13cm90ZS1vbmUtYXJ0aWNsZS1hLXdlZWstb24tc3Vic3RhY2siLCJwb3NpdGlvbiI6MTl9],
or the equivalent of a short novel. Most people don’t have the stamina or the
discipline to achieve that level of prolificness. Hence, Substack as a
reputation-building tool will remain limited to the small minority of people
willing to write consistently in public.
Other formats are emerging. Platforms like Andreessen Horowitz-backed Maven
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21hdmVuLmNvbS8iLCJwb3NpdGlvbiI6MjB9]
offer cohort-based courses where you can teach what you know to a room full of
people who’ve paid to learn it, and given that teachers must apply, being
featured on the platform carries credibility. Intro
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2ludHJvLmNvLyIsInBvc2l0aW9uIjoyMX0=],
also backed by Andreessen, does something similar with one-on-one calls.
And then there’s a newer category: knowledge workers building interactive tools
on their personal websites that give potential employers or clients a taste of
what they can do.
Strategist Loris Colantuono has a section called “Resources”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2xvcmlzY29sYW50dW9uby5jb20vcmVzc291cmNlcyIsInBvc2l0aW9uIjoyMn0=]
on his website with guides about storytelling and manifesto writing—a link at
the end prompts visitors to set up a call. Julius Bachmann, a Berlin-based
executive coach, did something similar with his annual review document at the
end of last year. He released the guide as a PDF and a custom GPT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5qdWxpdXNiYWNobWFubi5jb20vYW5udWFsLXJldmlldy0yMDI1IiwicG9zaXRpb24iOjIzfQ==]
so you can either fill it out on paper or by chatting with AI.
Both examples are interactive proof of how these individuals think. Even if you
never pay either of them, you’ve seen what they have to offer. It’s also
scalable. A thousand people can experience Loris’s strategic thinking or
Julius’s coaching style without them having to take an equal number of coffee
meetings.
Building these kinds of tools and portfolios can be less stressful for people
who are uncomfortable with LinkedIn’s self-promotional tone. You don’t need to
perform or humble-brag. You can create something on your own terms that looks
and feels like you.
BUILDING YOUR PORTFOLIO WITH AI
The same technology that’s threatening knowledge work is also lowering the
barrier to building these kinds of portfolios. A year ago, creating an
interactive tool on your personal site required hiring a developer. Now you can
spin one up in an afternoon.
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MjR9],
a staff writer at Every and AI editorial lead, redid her personal website
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2thdGllcGFycm90dC5jb20vIiwicG9zaXRpb24iOjI1fQ==]
in early 2025 after a colleague encouraged her to try out Loveable. Though the
process was clunky, “it was the first time the site felt like mine,” she says.
Katie used Lovable to redo her personal website in early 2025. (Screenshots
courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4004/optimized_67a9ce05-cda0-419f-8827-95bcdfd3166f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwMDQvb3B0aW1pemVkXzY3YTljZTA1LWNkYTAtNDE5Zi04ODI3LTk1YmNkZmQzMTY2Zi5wbmciLCJwb3NpdGlvbiI6MjZ9Katie
used Lovable to redo her personal website in early 2025. (Screenshots courtesy
of Katie Parrott.)
She rebuilt the site again in February 2026 as a way to test the capabilities of
her new personal AI agent, Margot. “I pointed her at a folder containing my
entire ChatGPT and Claude conversation histories and said: ‘Based on everything
you know about me, come up with an updated concept for my website.’” Margot came
up with a design that highlighted how Katie made things with words—typing
animations, blinking cursors in unexpected places.
Her website brings together all her projects (Every writing, Substack, an AI
writing tool
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3Rhc3RlbWFrZXIuYm90LyIsInBvc2l0aW9uIjoyN30=]
she’s building) and explains clearly who she is as a professional, with
panache—“Writer. Builder. Chronic overthinker.” Her favorite feature, one she
came up with, also provides a glimpse at what’s important to her: a changelog.
It’s a running, curated inventory of things she has published, built, and
learned that don’t necessarily warrant their own post but that she wants to
capture. “For a long time, a personal website was a static credential. Now, it’s
more like a living document of momentum,” she says.
Katie publishes lessons, new articles, and updates to her tools on a log on her
personal website.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/4004/optimized_e6c5938e-eb3e-4457-99bf-73090d20495c.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzQwMDQvb3B0aW1pemVkX2U2YzU5MzhlLWViM2UtNDQ1Ny05OWJmLTczMDkwZDIwNDk1Yy5wbmciLCJwb3NpdGlvbiI6Mjh9Katie
publishes lessons, new articles, and updates to her tools on a log on her
personal website.
There’s at least one obstacle, though: A lot of the best expertise lives behind
NDAs and confidentiality walls. If your most impressive work is a strategy you
built for a client you can’t name, using data you can’t share, you have no proof
of work when the world asks. Perhaps this shift toward portfolio-building will
create pressure on NDAs to allow at least anonymized sharing of real work.
THE TRUST PROBLEM
You are probably thinking: Portfolios are great, but how do you prove the
judgment was yours? Or prove that you didn’t ask Andrey Galko, who manages
Every’s website, to create something impressive for you?
To this end, I think that a rise in portfolios will be accompanied by more paid
work trials. Not the unpaid case study interviews (do a presentation about our
strategy, the output of which we will promptly steal once we tell you you don’t
have the job) that have rightly been criticized, but short, compensated
engagements where you work alongside a team for a week or two before anyone
commits. The trial proves those skills in your portfolio are real.
I used to put a hold in my calendar to update my resume every few months. Now,
I’ve put a hold to create a personal website and portfolio.
--------------------------------------------------------------------------------
Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BlbGVhbm9yX2IwMzQ3NF8xIiwicG9zaXRpb24iOjI5fQ==]
is the managing editor at Every. She has been a business journalist and editor
at the Wall Street Journal and the Financial Times-backed Sifted, and is an
advisor to Bek Ventures. Follow her on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vZWxlYW5vci13YXJub2NrLTZhNjcxMDM3P29yaWdpbmFsU3ViZG9tYWluPXVrIiwicG9zaXRpb24iOjMwfQ==]
and Substack
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5lbGVhbm90LmVzLyIsInBvc2l0aW9uIjozMX0=].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBDb21lcyBBZnRlciBMaW5rZWRJbiIsInBvc3RfaWQiOjQwMDQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZSIsInBvc2l0aW9uIjozMn0=],
and follow us on X at @every
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and on LinkedIn
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Amazing
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Good
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Meh
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Bad
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KNOWLEDGE BASE
“Introducing Proof”
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by Dan Shipper/On Every: We released a new product: Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wcm9vZmVkaXRvci5haS8_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjd9]
is a free, open-source document editor built for agents and humans to
collaborate, with live editing, comments, change tracking, and simple visual
cues that show who wrote what. At Every, we use it for everything from product
plans to daily to-do lists. Read this to see how it works and try it yourself
with a ready-made prompt
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for your agent of choice.
“AI Was Supposed to Free My Time. It Consumed It.”
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by Katie Parrott/Working Overtime: Every staff writer Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MTB9]
sat down at lunch to work on a project with her new AI assistant and found
herself prompting away until 1 a.m., a pattern that’s become all too common for
her and, as she discovered, plenty of others. Instead of reducing work, AI makes
people want to do more of it, through task expansion, blurred boundaries, and a
slot-machine dopamine loop. Read this for the psychology behind AI compulsion
and tactics to help break the cycle.
“The Science of Why AI Still Can’t Write Like You”
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by Marcus Moretti: AI can demonstrate Ph.D.-level knowledge, but its writing
remains stubbornly detectable, writes Marcus Moretti, the new general manager of
our writing app, Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjEyfQ==].
New research reveals why: The most distinctive fingerprints of your prose come
from subconscious choices—articles, pronouns, and function words that text
analysis commonly filters out. Humans are also twice as varied in their writing
as machines. Read this for what the science of style means for the future of AI
writing tools.
“Compound Engineering Camp: Every Step, From Scratch”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6MTN9]
by Katie Parrott/Source Code: At Every’s first Compound Engineering Camp, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MTR9]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxNX0=]
went from a one-line prompt to a working app in under an hour. He walked
subscribers through every phase of the loop—brainstorm, plan, work, review,
compound—showing how each step’s output feeds the next and why he spends 70
percent of his energy on planning. Read this for the full live walkthrough and
advice on the best models to use for each step.
“How Main Street Companies Are Using AI”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy9haS1mb3ItYm9yaW5nLWJ1c2luZXNzZXMiLCJwb3NpdGlvbiI6MTZ9]
by Sam Gerstenzang/Thesis: Former Stripe product leader Sam Gerstenzang runs a
funeral home and a medical spa platform—not exactly Y Combinator darlings. But
as software gets easier to build, Sam (who writes his own newsletter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3NhbWdlcnN0ZW56YW5nLnN1YnN0YWNrLmNvbS8iLCJwb3NpdGlvbiI6MTd9])
argues these operationally complex, real-world businesses are where AI can have
the greatest impact. One of his most surprising findings is that when his team
replaced human receptionists with AI, customers left faster—even though the
error rate was identical. Read this for a grounded playbook on bringing AI to
Main Street.
--------------------------------------------------------------------------------
LOG ON
From the field. On Monday, March 16 at 3 p.m. ET, join Every’s head of tech
consulting and regular columnist Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6MTh9]
and editor in chief Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRlXzE3NjciLCJwb3NpdGlvbiI6MTl9]
for a livestream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS9saXZlL01XdnBYc3dMRnhBIiwicG9zaXRpb24iOjIwfQ==]
about everything he’s learned about teaching Claude Code to beginner-level
students.
Get notified for the livestream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS9saXZlL01XdnBYc3dMRnhBP3JlbG9hZD05XHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjIxfQ==]
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FROM EVERY STUDIO
CORA OPENS UP TO YOUR AI AGENTS
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MjJ9]
now offers API tokens so you can connect your AI agents—Claude Code, OpenClaw,
and others—directly to your inbox. Kieran built this for the growing number of
users who want their agents to pull context from email without switching tools.
From the new Agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvYXBpX3Rva2VucyIsInBvc2l0aW9uIjoyM30=]
page, you can set up a token, point your agent at Cora, and let it answer
questions about your inbox on your behalf.
SPIRAL GETS SMARTER ABOUT LEARNING YOUR VOICE
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjoyNH0=]
launched two new ways to build a personal style guide—no copy-pasting required.
Connect your X/Twitter account and Spiral pulls up to 1,000 of your recent
tweets, weighted by engagement, to tune your work to what resonates with your
audience. Or paste in any URL—a page, a full site, an RSS feed, or a sitemap—and
Spiral automatically builds a style from up to 20 recent posts. Marcus also gave
the editor a full polish: Spiral remembers your last-used style, autoscrolls as
new text comes in, and handles attachments more intelligently. Try it out at
writewithspiral.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjoyNX0=].
--------------------------------------------------------------------------------
COLLABORATIVE FILTERING
Code-free. Earlier this month, Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjI2fQ==]
was the guest on New Economies’s
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uZXdlY29ub21pZXMuY28vcC9kYW4tc2hpcHBlcj91dG1fY2FtcGFpZ249cG9zdFx1MDAyNnV0bV9tZWRpdW09d2ViIiwicG9zaXRpb24iOjI3fQ==]Big
Ideas
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uZXdlY29ub21pZXMuY28vcC9kYW4tc2hpcHBlcj91dG1fY2FtcGFpZ249cG9zdFx1MDAyNnV0bV9tZWRpdW09d2ViIiwicG9zaXRpb24iOjI4fQ==]
podcast
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uZXdlY29ub21pZXMuY28vcC9kYW4tc2hpcHBlcj91dG1fY2FtcGFpZ249cG9zdFx1MDAyNnV0bV9tZWRpdW09d2ViIiwicG9zaXRpb24iOjI5fQ==],
where he talked about how he vibe coded Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wcm9vZmVkaXRvci5haS8_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjMwfQ==]
between meetings, how always-on agents are shaping the way our team works at
Every, and why media distribution is the key competitive advantage now that
software has become free to build. Watch or listen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uZXdlY29ub21pZXMuY28vcC9kYW4tc2hpcHBlcj91dG1fY2FtcGFpZ249cG9zdFx1MDAyNnV0bV9tZWRpdW09d2ViIiwicG9zaXRpb24iOjMxfQ==].
--------------------------------------------------------------------------------
ALIGNMENT
Digital twins. When I was 16, I spent a summer working with my dad in a welding
factory. Apart from the acrid smoke, the swearing in Polish and Russian, and the
clanging that rang in my ears for hours after I left, what sticks with me most
is the maze of machines, fit together like Tetris blocks on the factory floor.
I worked on a press that stamped steel into shapes that would later become
supermarket shelves. The press sat near the factory door, open to the bitterly
cold UK mornings. I thought, why the hell is this so close to the outside? But I
knew it was there for a reason. The position and orientation of every machine on
that floor had been tested and retested over years to arrive at the one
arrangement that maximized output.
The efficiency of that layout was the result of hard-won experience, but today’s
factory makers might use a digital twin to arrive at something like it on day
one. With a digital twin, you could precisely model the factory and run
countless simulations to predict what would work best. The pharmaceutical giant
Eli Lilly built a digital twin of a factory to make GLP-1s
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2FteWZlbGRtYW4vMjAyNi8wMy8wNy9ob3ctbGlsbHktdXNlZC1haS10by1jcmFuay11cC1wcm9kdWN0aW9uLW9mLWl0cy1wb3B1bGFyLWdscC0xcy8iLCJwb3NpdGlvbiI6MzJ9]—drugs
like Zepbound and Mounjaro, which account for more than half of its revenue—and
produced more product than they could have without AI, enough that it showed up
in the company’s latest earnings report. If you can model the complexity of a
pharmaceutical production line, what else can you model?
The concept works for power grids and flight networks—anywhere the variables are
complex and real-world experimentation is expensive. But the application that
interests me most is the human body. We already generate enormous amounts of
data through blood panel results and wearables that track heart rate, sleep, and
glucose. What doesn’t exist yet is the simulation layer that models your biology
closely enough to test interventions before you try them.
But it’s coming, and when it arrives, your body will be what my dad’s factory
floor was: a perfectly fitted Tetris puzzle, optimized for your healthiest
self.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6MzN9]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjM0fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9ldmVyeWluYy8iLCJwb3NpdGlvbiI6MzV9].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N0dWRpbyIsInBvc2l0aW9uIjozNn0=]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjM3fQ==].
Organize files automatically with Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlmb290ZXIiLCJwb3NpdGlvbiI6Mzh9].
Deliver yourself from email with Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6Mzl9].
Dictate effortlessly with Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50byIsInBvc2l0aW9uIjo0MH0=].
Collaborate with agents on your documents using Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wcm9vZmVkaXRvci5haS8_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjQxfQ==].
We also do AI training, adoption, and innovation for companies. Work with us
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnN1bHRpbmc_dXRtX3NvdXJjZT1lbWFpbGZvb3RlciIsInBvc2l0aW9uIjo0Mn0=]
to bring AI into your organization.
Discover Every’s upcoming workshops and camps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjo0M30=],
and access recordings from past events.
For sponsorship opportunities, reach out to sponsorships@every.to.
Upgrade to paid
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6NDR9]
WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1uZXZlci1kb25lLW1hY2hpbmUvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDV9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1uZXZlci1kb25lLW1hY2hpbmUvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDZ9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1uZXZlci1kb25lLW1hY2hpbmUvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0N30=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5ldmVyLWRvbmUgTWFjaGluZSIsInBvc3RfaWQiOjM5NzEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1uZXZlci1kb25lLW1hY2hpbmUvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0OH0=]
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The Never-done Machine
hello@every.to3/15/2026
Kieran Klaassen turned a prompt into a working app in an hour and shows you how
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/99/small_Frame_9121.png]
Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlIiwicG9zaXRpb24iOjF9]
COMPOUND ENGINEERING CAMP: EVERY STEP, FROM SCRATCH
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6Mn0=]
KIERAN KLAASSEN TURNED A PROMPT INTO A WORKING APP IN AN HOUR AND SHOWS YOU HOW
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWNhbXAtZXZlcnktc3RlcC1mcm9tLXNjcmF0Y2giLCJwb3NpdGlvbiI6M30=]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3970/full_page_cover_Compound_Engineering_Camp__The_Full_Loop__Live.png]
Midjourney/Every illustration.
TL;DR: Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjV9]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo2fQ==]
has written prolifically about compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXRoZS1kZWZpbml0aXZlLWd1aWRlIiwicG9zaXRpb24iOjd9],
his philosophy of software engineering for the AI age. In this piece, based on a
camp he gave for paid subscribers a few weeks ago, we get an inside look at how
exactly Kieran builds with the compound engineering plugin for the first time.
He walks through, step by step, the process of going from a single prompt to a
working app in under an hour. If you’ve been curious about how to build with
compound engineering, this is the piece to read.—Kate Lee
[https://every.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]
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to get it in your inbox.
--------------------------------------------------------------------------------
This time last year, any time Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxMX0=]
opened a new session in Claude Code, he started from scratch. The lessons from
his past code reviews, the style preferences he’d painstakingly explained, and
the bugs he’d already flagged—Kieran remembered them all, but from the machine’s
perspective, it was like it had never happened.
He’d been building Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjEyfQ==],
Every’s AI email assistant, and getting tired of copy-pasting the same prompts,
correcting the same overengineered tests, and flagging the same bugs. “A human
would remember,” Kieran said. “The AI wouldn’t.”
So he decided to create a system that would remember—one that plans before it
codes, reviews outputs to enforce his taste, and stores every lesson so the AI
applies it next time. The result is what we now know as compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jb21wb3VuZC1lbmdpbmVlcmluZyIsInBvc2l0aW9uIjoxM30=],
a signature approach to coding with AI where every bug, fix, and code review
makes the system permanently smarter. The official compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjE0fQ==]
has more than 10,000 GitHub stars and is used by a growing community of
builders, including engineers at Google and Amazon, who say it changed how they
think about software.
At our first Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wIiwicG9zaXRpb24iOjE1fQ==],
Kieran walked subscribers through the full loop live, building an app from a
one-line prompt to a working product in under an hour. Below is the workflow as
Kieran demo-ed it, plus what it means for how software gets built from here.
KEY TAKEAWAYS
1. Brainstorm before you plan. The plugin has a brainstorm step that interviews
you collaboratively and fills the gap between your vague idea and a detailed
spec.
2. Planning should run without you. Once the requirements of the project are
clear, the plugin has a plan step that researches your codebase, checks for
existing patterns, surfaces past learnings, and produces an implementation
plan with zero additional input needed.
3. Use different models for different steps. Kieran uses faster models—such as
Claude Haiku 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtaGFpa3UtNC01LWFudGhyb3BpYy1jb29rZWQiLCJwb3NpdGlvbiI6MTZ9]
or Gemini 2.5 Flash
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1nZW1pbmktMi01LXByby1hbmQtZ2VtaW5pLTItNS1mbGFzaCIsInBvc2l0aW9uIjoxN30=]—for
brainstorming, Opus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svb3B1cy00LTYiLCJwb3NpdGlvbiI6MTh9]
for planning, Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jb2RleC1vcGVuYWktcy1uZXctY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjE5fQ==]
for implementation, and sometimes Gemini for code review.
4. Compound when the context is fresh. The plugin’s compounding step stores
lessons as artifacts that future agents can discover, the core of compound
engineering. Run it right after something breaks or works—before the AI
compacts your conversation and you lose the specifics of what you were
talking about.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL2FkdmVydGlzZW1lbnRzLzkzNC9vcHRpbWl6ZWRfM2RlMTI1OWItY2Q2Ny00YzE3LTkxNGUtNjYwMTcxNWFlZjBhLnBuZyIsInBvc2l0aW9uIjoyMCwiYWR2ZXJ0aXNlbWVudF9pZCI6OTM0fQ==
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vP3V0bV9zb3VyY2U9c3RhbmRhbG9uZWFkXHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjIxLCJhZHZlcnRpc2VtZW50X2lkIjo5MzR9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjIyfQ==].
THE COMPOUND ENGINEERING LOOP
A founder who does everything themselves hits a ceiling, Kieran says. The ones
who scale are the ones who build systems—hiring, documenting, and training—so
the work happens without them in the room.
Compound engineering applies that logic to coding with AI. “You remove yourself
from as many places as you can,” Kieran said. “That forces you to extract
things, automate things. And that’s where the compounding happens.”
The core idea is a four-step loop: Plan, work, review, compound. Each step has a
specific input and a specific output. The output of one step becomes the input
of the next.
Plan takes a problem and produces a detailed implementation plan—a markdown file
(a simple text document with formatting) containing data models, file
references, architectural decisions, and sources. The plan is specific enough
that an AI agent or a human engineer could pick it up and execute it without
asking questions.
Work takes that plan and produces a pull request (a proposed set of code changes
ready for review). The code gets written, tests get generated, and documentation
gets updated.
Review takes the pull request and produces findings—comments, suggestions, and
flagged issues stored as to-do items in the file system. Different AI models can
review the same code and surface different problems.
Compound captures whatever the system learned during planning, working, or
reviewing—a new coding preference, a bug pattern to avoid, or an architectural
decision worth preserving—and stores it in files that future sessions can
reference. This is what makes the loop self-improving.
There’s also an optional upstream step—brainstorming—for when you have a vague
idea rather than a clear requirement. “Brainstorming is when the idea isn’t
super detailed yet,” Kieran said. “If you have a very clear requirement—like
adding a new authentication provider—you skip brainstorming and go straight to
planning. Planning is about the details and not making mistakes.”
FROM A BLANK PROMPT TO A WORKING APP
To show how these steps connect in practice, Kieran built an app live during the
session. He wanted a system that would let users vote on new features to add to
Cora—a clone of FeatureBase
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5mZWF0dXJlYmFzZS5hcHAvIiwicG9zaXRpb24iOjIzfQ==],
a platform where users submit and upvote product ideas. He started with a single
prompt:
“Build a FeatureBase clone. We’ll use it as an internal feature request voting
tool. Users can submit feature ideas, upvote other ideas, admins can update
status. Simple Rails app with Tailwind.”
The brainstorm command turned this into a conversation. It asked questions until
the requirements were clear: How should users log in? One vote per user, or
multiple? How should ideas be sorted? When Kieran wanted a specific visual
direction, he steered it: “I want a Swiss design vibe with square, black, white,
Helvetica stuff.” Within minutes, he had a markdown document with a sketch of
data models sketched, a list of pages, and an outline of a design direction.
The brainstorm step generated wireframes and page structure from the initial
prompt. (All images courtesy of Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3970/optimized_f6ec7dc8-ab08-48fb-9c9b-0e06745a87ba.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5NzAvb3B0aW1pemVkX2Y2ZWM3ZGM4LWFiMDgtNDhmYi05YzliLTBlMDY3NDVhODdiYS5qcGciLCJwb3NpdGlvbiI6MjR9The
brainstorm step generated wireframes and page structure from the initial prompt.
(All images courtesy of Kieran Klaassen.)
That document became the input for planning.
PLANNING IS 70 PERCENT OF THE JOB
Kieran uses Claude Code with the Opus model for the planning phase
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3N0b3AtY29kaW5nLWFuZC1zdGFydC1wbGFubmluZyIsInBvc2l0aW9uIjoyNX0=].
“Opus is great for creative work, filling in the blanks, and planning,” he said.
He passed the brainstorm document to the plan command and let it run.
The planner does several things that a raw AI prompt wouldn’t. It researches the
existing codebase so it doesn’t reinvent what’s already there. It hunts for edge
cases—steps a user might take that the brainstorm didn’t anticipate. It checks
for existing design patterns that should be followed. And it pulls from compound
artifacts (stored lessons from previous work) to avoid pitfalls.
The output is a markdown file with an implementation plan including phases of
development, file references for where to find key details, and a detailed
analysis of how the changes will impact the system as a whole. It covers both
the big-picture system impact and the granular details, and it logs the source
of every decision so the agent—or a human engineer—can trace why a choice was
made. There’s also a “deepen” option that launches up to 80 sub-agents
(specialized AI workers that each research a different aspect of the problem)
for deeper research when the stakes are higher.
The planning step generated a structured implementation document outlining
requirements, architecture, and workflow.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3970/optimized_e8c16868-cc6d-40f6-8865-11b820a71619.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5NzAvb3B0aW1pemVkX2U4YzE2ODY4LWNjNmQtNDBmNi04ODY1LTExYjgyMGE3MTYxOS5qcGciLCJwb3NpdGlvbiI6MjZ9The
planning step generated a structured implementation document outlining
requirements, architecture, and workflow.
This step is where Kieran spends most of his mental energy. He estimates the
split at 70 percent thinking, 30 percent doing. “Most engineers think that
writing code is the work,” he said. “It’s thinking about what to even do.”
WORK AND REVIEW IN PARALLEL
With the plan locked, Kieran moved to implementation. He switched to faster
models for this step, saving the more sophisticated ones for planning and
review. The work command takes the plan and implements it: writing code,
creating tests, and building the feature. If the plan has gaps, the work step
flags them rather than guessing.
Within an hour of his original prompt, Kieran had a working app running locally:
a clean, minimalist feature-voting tool that obeyed his design guidance.
Kieran created a working internal feature-voting tool live.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3970/optimized_afdbdddb-c520-44c8-b5dc-fd283d57e41e.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5NzAvb3B0aW1pemVkX2FmZGJkZGRiLWM1MjAtNDRjOC1iNWRjLWZkMjgzZDU3ZTQxZS5qcGciLCJwb3NpdGlvbiI6Mjd9Kieran
created a working internal feature-voting tool live.
Rather than manually testing it, he ran the compound engineering plugin’s
test-browser command, which uses an AI-powered browser agent to click through
the interface, verify that features work, and report back.
Simultaneously, he ran the review command, using Gemini
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1nZW1pbmktMy1wcm8tYS1yZWxpYWJsZS13b3JraG9yc2Utd2l0aC1zdXJwcmlzaW5nLWZsYWlyIiwicG9zaXRpb24iOjI4fQ==]
to get a separate perspective on the code. “Sometimes I let different models
review the code because I get different things back,” he said. “One model finds
something, and then I give it to the other model and say, ‘Is this actually
reproducible and correct?’” The review step produces findings stored as to-do
files for triage. He recently ran 25 agents in parallel using tmux (a terminal
tool that keeps sessions alive in the background), planning, working, and
reviewing across different features simultaneously.
COMPOUND: BUILDING A MEMORY
The fourth step is what separates compound engineering from a sophisticated
prompting habit. When you run /compound, it gathers context from the current
session—whatever you learned, whatever went wrong, whatever preference you
expressed—and stores it as a discoverable artifact with metadata.
These artifacts don’t bloat your context window, which is the amount of
information an AI model can hold in memory during a conversation. They’re stored
as files and retrieved by sub-agents only when relevant, which means you can
accumulate hundreds of lessons without hitting the limits that come with
stuffing everything into a single prompt.
“It’s very important to run this whenever the context is fresh,” Kieran said.
“You don’t want to run it after compaction,” in other words, after the AI has
started forgetting earlier parts of the conversation.
Currently, the compound step is triggered manually. Kieran is experimenting with
automation, drawing inspiration from OpenAI’s harness engineering approach
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW5haS5jb20vaW5kZXgvaGFybmVzcy1lbmdpbmVlcmluZy8iLCJwb3NpdGlvbiI6Mjl9],
which tracks recurring issues and promotes them to permanent rules after they
appear multiple times. But he’s cautious about auto-generating artifacts. “It’s
really easy to automatically run something and generate a lot of mess,” he said.
“I still want to be in control.”
THE PLUGIN IS FOR NOW, THE PHILOSOPHY IS FOREVER
Kieran is open about the fact that the compound engineering plugin has an
expiration date. The AI labs are already incorporating ideas compound
engineering pioneered—plan mode, for instance, didn’t exist in most tools when
he first built his version. “Ideally, we delete the whole thing someday because
it’s all built in,” he said. “The point was always the philosophy, not the
plugin.”
The engineer’s job is shifting from writing code to designing systems that write
code and remember what they learned. Every runs five products with single-person
engineering teams thanks to that shift. The people who start compounding now
will be the ones who are hard to catch later.
Install the compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjMwfQ==]
and run /brainstorm on whatever you’re working on. Read the compound engineering
guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jb21wb3VuZC1lbmdpbmVlcmluZyIsInBvc2l0aW9uIjozMX0=]
for the full framework, and check out our upcoming courses
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjozMn0=]
if you want to go deeper.
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmcgQ2FtcDogRXZlcnkgU3RlcCwgRnJvbSBTY3JhdGNoICIsInBvc3RfaWQiOjM5NzAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MzN9]
is a staff writer and AI editorial lead at Every. You can read more of her work
in her newsletter
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WHAT DID YOU THINK OF THIS POST?
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Meh
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Compound Engineering Camp: Every Step, From Scratch
hello@every.to3/13/2026
New research on writing style reveals that the most distinctive parts of your
prose are the ones you don't even think about
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
THE SCIENCE OF WHY AI STILL CAN’T WRITE LIKE YOU
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UiLCJwb3NpdGlvbiI6MX0=]
NEW RESEARCH ON WRITING STYLE REVEALS THAT THE MOST DISTINCTIVE PARTS OF YOUR
PROSE ARE THE ONES YOU DON'T EVEN THINK ABOUT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UiLCJwb3NpdGlvbiI6Mn0=]
by Marcus Moretti
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG1hcmN1c19mZDgzMDJfMSIsInBvc2l0aW9uIjozfQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3969/full_page_cover_LLM_Stylometry_in_Spiral_3.png]
Midjourney/Every illustration.
TL;DR: Why does AI writing still sound like AI writing, even as the models get
smarter? In his first piece since joining Every as Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6NH0=]’s
general manager, Marcus Moretti explains why the answer is more complicated than
you’d think. The most reliable fingerprints of your personal style come from the
words you write subconsciously: articles, pronouns, and function words that
emerge in a distinctive pattern as you focus on the meaning of a sentence. His
piece explores what new research in machine learning and stylometry—the study of
style—means for the future of writing tools like Spiral. If you want to go
deeper, Spiral has several updates, including creating a writing style from your
website or X account (even taking post engagement into account) and a cleaner,
faster editor.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjV9]
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OpenAI models demonstrate Ph.D.-level knowledge
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9vcGVuYWktcy1vMS1tb2RlbC1leHBsYWluZWQiLCJwb3NpdGlvbiI6OH0=]
across physics, biology, and chemistry. Anthropic staff have claimed its Opus
4.5 model “largely solved coding.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly95b3V0dWJlLmNvbS93YXRjaD92PVdlN0JaVktiQ1Z3IiwicG9zaXRpb24iOjl9]
Yet AI writing remains stubbornly detectable: “It’s not an idea. It’s a
breakthrough.” “Delve.” Lists of threes with no “and.”
If you’re a regular Every reader, you may already know why this is. LLMs are
trained
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctbGFuZ3VhZ2UtbW9kZWxzLXdvcmsiLCJwb3NpdGlvbiI6MTB9]
on an unfathomable amount of words and learn generally how to speak.
Post-training, which refines a model after initial training on large datasets,
makes the models friendlier and safer, so they end up speaking in a kind of
generic politeness. Ted Chiang’s description
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm5ld3lvcmtlci5jb20vdGVjaC9hbm5hbHMtb2YtdGVjaG5vbG9neS9jaGF0Z3B0LWlzLWEtYmx1cnJ5LWpwZWctb2YtdGhlLXdlYiIsInBvc2l0aW9uIjoxMX0=]
from a few years ago remains apt: “ChatGPT is a blurry JPEG of the web”—a tool
that approximates human insight without ever landing on the mark.
I’m interested in the relationship between LLMs and writing style because I’m
the general manager of Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6MTJ9],
Every’s AI co-writer. Writing sessions in Spiral begin as a chat: You describe
what you intend to write, and Spiral helps you hone your message and gather
relevant research. Then it produces one or more drafts, offering several
approaches for your piece.
Our aim is for Spiral’s written output to reflect your personal writing style,
not the generic politeness of the foundational model. To this end, I’ve been
reading papers on natural language processing, linguistic forensics, and
stylometry—the study of writing styles. It wasn’t until I started working on
Spiral that I became aware of the century-plus history of stylometry, or of the
fastidiousness with which researchers have catalogued the elements of style. In
recent years, researchers in these fields have flocked to LLMs, finding new ways
to expand our understanding of human writing. Here are some findings that I
found interesting and even counterintuitive, and that provide a hint as to where
AI writing might be headed.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/947/optimized_5d0cc9be-3466-43ea-8b6e-dee8c6f596d6.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImdyYW5vbGEuYWkvZXZlcnkiLCJwb3NpdGlvbiI6MTMsImFkdmVydGlzZW1lbnRfaWQiOjk0N30=
LOOKING FOR AN AI NOTETAKER FOR YOUR MEETINGS?
Granola is a lot more. Most AI note-takers just transcribe what was said and
send you a summary after the call. Granola is an AI notepad. And that difference
matters. You start with a clean, simple notepad. You jot down what matters to
you and, in the background, Granola transcribes the meeting. When the meeting
ends, Granola uses your notes to generate clearer summaries, action items, and
next steps, all from your point of view.
Then comes the powerful part: You can chat with your notes. Use Recipes
(pre-made prompts) to write follow-up emails, pull out decisions, prep for your
next meeting, or turn conversations into real work in seconds. Think of it as a
super-smart notes app that actually understands your meetings.
Download Granola and try it for your next meeting. Three months’ free with the
code EVERY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImdyYW5vbGEuYWkvZXZlcnkiLCJwb3NpdGlvbiI6MTQsImFkdmVydGlzZW1lbnRfaWQiOjk0N30=].
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MTV9].
SUBCONSCIOUS DECISIONS DEFINE WRITING STYLES
Stylometry has had a few moments of glory. In the 1800s, stylometrists gave
sold-out lectures about whether William Shakespeare wrote those plays. In the
1960s, two stylometrists isolated
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmpzdG9yLm9yZy9zdGFibGUvMjI4MzI3MCIsInBvc2l0aW9uIjoxNn0=]
Alexander Hamilton’s contributions to The Federalist Papers based largely on the
presence of the word “upon.”
In the 2020s, LLMs have introduced new ways of studying style. Last year, two
Cornell University researchers systematically manipulated text snippets
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXJ4aXYub3JnL3BkZi8yNTAyLjAzNjQ3IiwicG9zaXRpb24iOjE3fQ==]
to see how it affected LLMs’ ability to guess their authors. They removed an
attribute of the text one at a time—such as proper nouns or capitalization—and
measured the effect on attribution accuracy.
They found that removing the more functional features of the text caused the
models to misattribute authorship more often, proving that those features are
most helpful for attribution. In particular, removing “stop words” made it a lot
harder to guess who wrote something. In natural language processing, stop words
are common, functional words like articles (“a,” “the”) or pronouns (“I,”
“she”). These words are often filtered out of text analysis because they don’t
convey much meaning, but it turns out that they appear in patterns that can help
identify who wrote something. This is why Hamilton’s use of “upon” tipped off
those researchers to his Federalist contributions.
Things like stop words and word order turn out to be some of the most
distinctive markers of someone’s writing style. These purely functional aspects
of writing mostly reflect subconscious decisions. When we write, we focus on
choosing meaningful words, and our subconscious tends to fill in the rest. But
the way our subconscious contributes to our sentences is to be distinctive.
MOST PEOPLE ARE WILDLY INCONSISTENT WRITERS
“How Well Do LLMs Imitate Human Writing Style?” asked another paper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXJ4aXYub3JnL3BkZi8yNTA5LjI0OTMwIiwicG9zaXRpb24iOjE4fQ==]
co-authored last year by a researcher at Bucknell University. The authors used
various methods to get an LLM to copy someone’s style, finding that just a few
writing samples increased style fidelity over the base output by about 23 times.
A smattering of examples went a long way.
They then tested whether AI text could be identified as such even if it
accurately reproduced someone’s style. They discovered it can be. Natural
language processing has something called a “perplexity” score, and the greater
the linguistic variance, or the diversity and unpredictability of word choice
and sentence structure across a writing sample, the higher its perplexity. The
researchers found that, on average, humans are twice as varied in their writing
as machines.
WRITING STYLES CHANGE DRAMATICALLY OVER TIME
An LLM is just a string of numbers. When you interact with ChatGPT or Claude,
you’re “talking” to a static set of digital files. LLMs are point-in-time
snapshots of human language, which is why they need to search the web for
information after their training cutoff date.
Language itself, however, rapidly evolves. In the book Algospeak, the
self-styled “etymology nerd” and linguist Adam Aleksic argues that our
vocabulary is evolving faster than ever, due to social media and
hyperconnectivity. This poses a problem for LLMs. What good is a model if its
training run ended before we started saying “skibidi”?
In October, Sushil Khairnar, a graduate student at Virginia Tech, tried to
quantify models’ “temporal drift.” He found that GPT-2 and GPT-3’s manner of
speaking lagged behind the general lexicon by about 15 percent a year after its
release and 28 percent after two years
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDE5N2ZvcjU2NjJtNDguY2xvdWRmcm9udC5uZXQvZG9jdW1lbnRzL3B1YmxpY2F0aW9uc3RhdHVzLzI4Nzg0MC9wcmVwcmludF9wZGYvMWUzY2E0Yzk2ZGRlZmE5OTAxYWUxNzRiYTI0NDQ4MDkucGRmIiwicG9zaXRpb24iOjE5fQ==].
Ironically, LLMs themselves are altering language, including in academic
research. Post-ChatGPT papers include significantly more AI-ese
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm55dGltZXMuY29tLzIwMjUvMTIvMDMvbWFnYXppbmUvY2hhdGJvdC13cml0aW5nLXN0eWxlLmh0bWwiLCJwb3NpdGlvbiI6MjB9]:
words like “underscore,” “highlight,” and “showcase.” “Delve” is the biggest
culprit, with usage in papers skyrocketing by more than 2000 percent between
2022 and 2024.
WHAT’S NEXT
As foundation models and methods of style transfer improve, computers will get
better at mimicking individual writing styles. It’s an open question of how
close they can get. The better we understand the science of style, the more we
can bridge the gap between model output and manual output.
The research guides Spiral’s roadmap. As an example, we recently updated how
Spiral generates a style guide from a user’s writing samples, which then
stylizes Spiral’s drafts. We previously generated hundreds of descriptions of
the user’s writing, but now we focus on the key textual identifiers and
quintessential phrases from the source material. And we’re building connections
to writing sources—blogs, newsletters, and social media—so Spiral can keep up
with how your personal style evolves over time.
For any LLM-generated writing, though, there will always be some gap—after all,
a person didn’t write it. That fact may be harder and harder to detect in the
output, but it’s always worth considering what your reader would think upon
learning that your piece was AI-assisted or -generated. This piece, for example,
was written the old-fashioned way, despite the em-dashes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbGVhcm5pbmctY3VydmUvd2hhdC1lbS1kYXNoZXMtc2F5LWFib3V0LWFpLXdyaXRpbmctYW5kLXVzIiwicG9zaXRpb24iOjIxfQ==],
which Every’s style guide allows. Unless you want to analyze the stop words,
you’ll have to take my word for it.
--------------------------------------------------------------------------------
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXBwLndyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjIyfQ==]
has been busy the past few weeks. New to the app: connect your Twitter account
and get an engagement-weighted style guide, allowing Spiral to draft bespoke
tweets for your audience. Link your website or RSS feed to teach Spiral your
style via bulk post import. Workspaces now make it easy for you to share styles
across your team, so you can write in one unified voice.
--------------------------------------------------------------------------------
Marcus Moretti is the general manager of Spiral (@tryspiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vdHJ5c3BpcmFsIiwicG9zaXRpb24iOjIzfQ==]).
To read more essays like this, subscribe to Every
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzB9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzF9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozMn0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFNjaWVuY2Ugb2YgV2h5IEFJIFN0aWxsIENhbid0IFdyaXRlIExpa2UgWW91IiwicG9zdF9pZCI6Mzk2OSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGUtc2NpZW5jZS1vZi13aHktYWktc3RpbGwtY2FuLXQtd3JpdGUtbGlrZS15b3UvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozM30=]
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The Science of Why AI Still Can't Write Like You
hello@every.to3/12/2026
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Hey ,
Registration for Build Production-ready Apps (
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) closes tonight. For the next 12 hours, the price drops
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The workshop runs Thursday and Friday, March 12–13, 12:30–5 p.m.
ET both days on Zoom. In two half-days, we take a working
prototype and turn it into something you can hand to people to
use, with login, a database, and a live URL. You’ll get
step-by-step walkthroughs, hands-on building time, and patterns
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This is for people who've spent real time with Claude Code and
want to go from a demo to a deployed app.
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Turn your prototype into a live product: 12 hours left to register—save $200
hello@every.to3/11/2026
Your agent's favorite way to write documents
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On Every
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INTRODUCING PROOF
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YOUR AGENT'S FAVORITE WAY TO WRITE DOCUMENTS
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by Dan Shipper
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--------------------------------------------------------------------------------
If you use AI seriously to think or work, a surprising share of your documents
are probably already written by agents.
Most of us at Every are using Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTMtY29kZXgiLCJwb3NpdGlvbiI6N30=]
to generate plan documents, Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWNvd29yay1pcy1jbGF1ZGUtY29kZS1mb3ItdGhlLXJlc3Qtb2YtdXMiLCJwb3NpdGlvbiI6OH0=]
to write research reports, and OpenClaws
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2wiLCJwb3NpdGlvbiI6OX0=]
to create strategy memos. But the current process for collaborating and
iterating on agent-generated writing is weirdly primitive. It mostly takes place
in Markdown files on your laptop, which makes it reminiscent of document editing
in 1999.
Because these documents are stuck on your laptop, it’s hard for other agents to
help iterate on them—and they’re hard to show to your team, too.
That’s why today we’re officially launching Proof, an online document editor
built for agents and humans to collaborate. Fast, free, and no login required.
(And it’s open source
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL3Byb29mLXNkayIsInBvc2l0aW9uIjoxMH0=]!
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Try Proof
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WHAT IS PROOF?
Most word processors still assume a human is doing the writing and AI is helping
at the margins for brainstorming, making rewrite suggestions, or producing a
first draft. Proof flips that around. It’s a document editor built for the kinds
of documents agents are increasingly writing: bug reports, product requirement
documents, implementation plans, research briefs, copy audits, strategy
documents, memos, and proposals.
It supports live edits with multiple collaborators, allows you to see and leave
comments, and lets you track changes.
But it also has what you would expect of a document editor built for agents.
Proof:
1. Is agent-native: Anything you can do in Proof, your agent can do just as
easily.
2. Tracks provenance: A colored rail on the left side of every document tracks
who wrote what. Green means human, purple means AI.
3. Is login-free and open-source: We want Proof to be your agent’s favorite
document editor.
You can try it yourself right now. Give the prompt below to your agent of choice
and have it generate a Proof document for you.
TRY PROOF WITH YOUR AGENT
Send your agent this link:
Try Proof with your agent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvZC81aGwwYmo2YT90b2tlbj01MzUyNTYyZS0zNTEyLTQxNjktYWM2MS1jNjk4MWZjZWRhMDBcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTN9]
It will ask them to write a Proof document describing what they’ve learned about
how to work with you best. You’ll get a Proof link with their insider’s
perspective on your work style.
HOW WE USE PROOF AT EVERY
We’ve been using Proof internally for over a month and, a couple of weeks ago,
opened it up to Every subscribers as an experiment. Internally, we’ve found that
plans, like the ones generated when Claude Code or Codex maps out a new feature
for a product, are the most common type of Proof document, along with strategy
documents.
Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9hdXN0aW4tdGVkZXNjby1qb2lucy1ldmVyeS1hcy1oZWFkLW9mLWdyb3d0aCIsInBvc2l0aW9uIjoxNH0=],
Every’s head of growth, whose job involves writing a lot of campaign strategy
documents, might go back and forth on the drafts with one or more agents. When
the document feels ready, he’ll send it to the rest of the team on Slack for
feedback.
Austin also uses Proof for his own writing. He sends notes for his food
newsletter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYmFuZ2Vyc2FuZGphbXMuY29tLyIsInBvc2l0aW9uIjoxNX0=]
throughout the week to his Claw, which organizes them in a Proof document and
generates an outline, so that when he sits down to write, everything is already
in front of him.
I use Proof documents as my daily to-do lists. I pin the page for that day in my
Slack account, and anytime a new task pops up for me to do, I’ll tell my Claw,
R2-C2, to add it to the document in the appropriate section. At the end of the
day, I can see which tasks I’ve completed and which I haven’t, and I can tell my
agent to either push my incomplete tasks to the next day, help figure out how to
complete them, or just go ahead and do them for me.
Our editorial team is also exploring how to integrate Proof into their AI
workflow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoaXMtaXMtaG93LXRoZS1ldmVyeS1lZGl0b3JpYWwtdGVhbS11c2VzLWFpIiwicG9zaXRpb24iOjE2fQ==].
The initial outline and draft of this post started in Proof.
WHAT’S AVAILABLE AT LAUNCH
Today, Proof is available to everyone, for free, even if you don’t have an Every
account. Those who do sign in with an Every account have access to a continually
updating library with all of the Proof documents they’ve created.
And it’s the first one of our products to be open-source, so that anyone can
inspect it, build on it, and help shape where it goes next.
TRY PROOF
Most of the writing that will happen in the next decade will be generated by AI
agents. Now they have a document editor built for them.
Watch me talk about Proof with Every’s Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjE3fQ==],
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6MTh9],
and Austin Tedesco on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDMxNzk0NzAxMjIxNzM2NTI5IiwicG9zaXRpb24iOjE5fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9QOVhmWVpoOUN3QSIsInBvc2l0aW9uIjoyMH0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMFNERjFWT2JEU21PQ2R6R0tTUU10TD9zaT1uX18tZnZmVFJqVzNPSkM2NFpuWE93IiwicG9zaXRpb24iOjIxfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC93ZS1tYWRlLWEtZG9jdW1lbnQtZWRpdG9yLXdoZXJlLWh1bWFucy1hbmQtYWktd29yay9pZDE3MTk3ODkyMDE_aT0xMDAwNzU0NjcxODcwIiwicG9zaXRpb24iOjIyfQ==]
on the latest episode of AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjIzfQ==].
You can also read the full transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtaG93LXdlLXVzZS1wcm9vZi1hLWNvbGxhYm9yYXRpdmUtZWRpdG9yLWZvci1odW1hbnMtYW5kLWFpIiwicG9zaXRpb24iOjI0fQ==].
Try Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoyNX0=]
--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyNn0=]
is the cofounder and CEO of Every, where he writes the Chain of Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0IiwicG9zaXRpb24iOjI3fQ==]
column and hosts the podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNXFYMW5SVGFGc2ZXZG1kajVKV08xRyIsInBvc2l0aW9uIjoyOH0=].
You can follow him on X at @danshipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9kYW5zaGlwcGVyIiwicG9zaXRpb24iOjI5fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RhbnNoaXBwZXIvIiwicG9zaXRpb24iOjMwfQ==],
and follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjMxfQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjMyfQ==].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6MzN9]
for readers like you. Write brilliantly with Spiral
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Subscribe
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wcm9vZi9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0MH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wcm9vZi9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0MX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgUHJvb2YiLCJwb3N0X2lkIjozOTY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1wcm9vZi9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjQyfQ==]
Bad
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Introducing Proof
hello@every.to3/11/2026
We run a funeral home and a medspa platform—not exactly Y Combinator darlings.
Here's what we've learned about implementing AI in the real world.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
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Thesis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2FpLWZvci1ib3JpbmctYnVzaW5lc3Nlcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoxfQ==]
AI FOR BORING BUSINESSES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2FpLWZvci1ib3JpbmctYnVzaW5lc3Nlcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
WE RUN A FUNERAL HOME AND A MEDSPA PLATFORM—NOT EXACTLY Y COMBINATOR DARLINGS.
HERE'S WHAT WE'VE LEARNED ABOUT IMPLEMENTING AI IN THE REAL WORLD.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2FpLWZvci1ib3JpbmctYnVzaW5lc3Nlcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
by Sam Gerstenzang
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2FpLWZvci1ib3JpbmctYnVzaW5lc3Nlcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3966/full_page_cover_thesis_2x.png]
Sam Gerstenzang. Every illustration.
The AI hype cycle has mostly rewarded software companies, but Sam Gerstenzang is
betting on the opposite: operationally complex, real-world service
businesses—funeral homes, a medical spa platform. Fresh off an appearance on our
podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo1fQ==],
the Boulton and Watt partner and former Stripe product leader shares four
hard-won lessons for injecting AI into Main Street businesses, including why
humans remain stubbornly hard to replace. If you enjoy the piece, watch his
episode on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAyOTIyNzM5MjYzMjM0NDk2OSIsInBvc2l0aW9uIjo2fQ==]
or YouTube
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or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzcyZ3luM3h2YVRQRUFVYm9ud1FraTI_c2k9RlJhZmx5ek1SQzJ6N0dtODR2bTBndyIsInBvc2l0aW9uIjo4fQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaG93LXRoaXMtc3RhcnR1cC1pbmN1YmF0b3ItYnVpbGRzLW9uZS1jb21wYW55LWV2ZXIvaWQxNzE5Nzg5MjAxP2k9MTAwMDc1MzA3MDM2NyIsInBvc2l0aW9uIjo5fQ==].—Kate
Lee
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I imagine it wasn’t easy being Costco’s management in the late 1990s. When
dot-com darlings like Webvan, Amazon, Pets.com, Kazoo, and eBay—some still with
us, others not—emerged, many doubted the warehouse retailer would survive the
digital age. But Costco carried on.
I started an incubator called Boulton and Watt, where we start a new
software-enabled business every year or two that looks nothing like a Y
Combinator darling and a bit more like Costco. Our portfolio includes Meadow, a
contemporary funeral home with no physical locations (we use wedding venues
during the day), and Moxie, a platform for nurses starting aesthetic medicine
clinics (which just raised
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lmdsb2JlbmV3c3dpcmUuY29tL25ld3MtcmVsZWFzZS8yMDI2LzAzLzEwLzMyNTMwMDEvMC9lbi9Nb3hpZS1SYWlzZXMtMjVNLVNlcmllcy1DLXRvLUJyaW5nLUNsaW5pY2FsLUdyYWRlLU9wZXJhdGluZy1JbmZyYXN0cnVjdHVyZS10by1JbmRlcGVuZGVudC1BZXN0aGV0aWMtUHJhY3RpY2VzLmh0bWwiLCJwb3NpdGlvbiI6MTJ9]
a $25 million Series C funding round).
These are high-margin businesses in regulated industries—operationally complex,
outside the San Francisco zeitgeist, and typically more likely to attract
private equity than venture capital, which favors asset-light, high-growth tech
businesses. For a while, the AI hype cycle made us look even more counter-trend.
But now, as software gets increasingly easy to build and public SaaS companies’
share prices are down more than 70 percent, entrepreneurs and investors are
looking for companies that will continue to be resilient when anyone can build
software.
Our thesis is that real-world service-based businesses are going to continue to
flourish, and being on the cutting edge of AI will matter as much for the next
Costco as it does for the next Lovable. We’ve had real successes, long journeys,
and total flops as we bring AI to Main Street. Here are four lessons from
bringing AI to a funeral home, a medical spa platform, and an incubator.
Uploaded image
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Try MongoDB Atlas free
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1-FROM THREE MONTHS TO THREE WEEKS: AI ACCELERATES RESEARCH
We incubate new businesses with the same steps each time: Pick a market,
interview people in that market, and test a solution. Each one of these steps is
now AI-assisted, shaving days or weeks off of how we would have run this process
previously.
In our most recent search for our third company, we used:
1. ChatGPT to pull stats like how fragmented and large a new market was, pull
data from public companies to understand margin profiles, and then suggest
similar markets for the things we were looking for
2. Data-enrichment platform Clay
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbmFwa2luLW1hdGgvc2VhcmNoaW5nLWZvci1zaWduYWwiLCJwb3NpdGlvbiI6MTZ9]
to find relevant customers and kick off a series of targeted emails, which
pointed to a landing page that Claude Code had spun up in an hour
3. Granola
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgZm9yIEJvcmluZyBCdXNpbmVzc2VzIiwicG9zdF9pZCI6Mzk2NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2hvdy10by1idWlsZC1hLXRydWx5LXVzZWZ1bC1haS1wcm9kdWN0IiwicG9zaXRpb24iOjE3fQ==]
to record all early lead calls, and Claude to extract ideas, sentiment, and
open questions from the transcripts
When we had interest from potential customers, we’d screen-record the customers’
existing workflows, and use Claude to analyze how the time was spent and
opportunities to build new products, and have those products ready to test the
next day.
Each step could have taken weeks before. Using AI not only allowed us to move
faster, it also reduced the cost of each tiny pivot required to find
product-market fit.
--------------------------------------------------------------------------------
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3. Why AI-powered lead generation is already dying
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AI for Boring Businesses
hello@every.to3/10/2026
New research shows AI doesn't reduce work—it makes you want to do more of it
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
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Working Overtime
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZSIsInBvc2l0aW9uIjoxfQ==]
AI WAS SUPPOSED TO FREE MY TIME. IT CONSUMED IT.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9haS13YXMtc3VwcG9zZWQtdG8tZnJlZS1teS10aW1lLWl0LWNvbnN1bWVkLWl0IiwicG9zaXRpb24iOjJ9]
NEW RESEARCH SHOWS AI DOESN'T REDUCE WORK—IT MAKES YOU WANT TO DO MORE OF IT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9haS13YXMtc3VwcG9zZWQtdG8tZnJlZS1teS10aW1lLWl0LWNvbnN1bWVkLWl0IiwicG9zaXRpb24iOjN9]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjo0fQ==]
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Midjourney/Every illustration.
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It was lunchtime on a Friday, and I was teaching my new OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3BlbmNsYXcuY29tIiwicG9zaXRpb24iOjd9]
AI assistant, Margot, to manage my to-do list. I’d carved out the afternoon to
get her configured. A few hours, tops, I told myself. Then I’d do something else
with my evening.
Twelve hours later, Margot and I had written and rewritten two essays, rebuilt
my personal website, and added features to another app I’d been tinkering with.
I finally tried to go to sleep around 1 a.m., but the next thing I knew, I was
launching myself out of bed, rushing to my desk, and typing in all caps: “OH MY
GOD, MARGOT.”
You might know the feeling. Maybe you’ve stayed up too late pursuing a project
that started as a quick experiment, or caught yourself prompting during lunch or
in the last few minutes before you told yourself you’d be done for the day. ”One
more prompt” turns into 50. “I’ll just fix this one bug” turns into a vibe
coding marathon.
Time flies when you’re having fun with AI. It also flies when you think everyone
else is getting ahead without you, because every hour you’re not learning feels
like a week you’ve fallen behind.
AI is changing work—and I don’t mean how we’re working, although it’s changing
that, too. I mean how the work feels in your body at 1 a.m. when you can’t stop,
or at 9 a.m. when you’re afraid you haven’t done enough. Technology has been
blurring the line between work and life for decades, but the old tools pulled us
back through obligation—you checked that email at 10 p.m. because it felt like
you had to, not because you wanted to.
AI feels different. It pulls us back because it feels good. By the time you
realize you’re overdoing it, you’ve already been overdoing it for hours.
I wanted to understand what was happening to me, and whether knowing the
mechanics could help me break the cycle. So I dug into decades-old and more
recent research to find out.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/945/optimized_96256a0d-3ac5-4c00-bdb9-70698869c2ce.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc3J2LmJ1eXNlbGxhZHMuY29tL2Fkcy9sb25nL3gvVEZNV0RIU1FUVFRUVFRDS0E0R0NMVFRUVFRUMzI3QUEyNlRUVFRUVE80UDc1QlZUVFRUVFRSUzMyM0ZDQldTMzUzQ001MlNCUUpZTk5CUU5QM1BXNVJRVzVWN1QiLCJwb3NpdGlvbiI6OCwiYWR2ZXJ0aXNlbWVudF9pZCI6OTQ1fQ==
ENTERPRISE APP GENERATION THAT WORKS WITH YOUR STACK
AI app builders can generate a UI from a prompt—but connecting it to your data,
deploying it to your preferred environment, and securing it by default? That’s
where most tools break down. Create apps on top of your data with Retool, and
get enterprise-grade guardrails RBAC, SSO, and audit logs automatically built
in. Start from a prompt, visually edit in context, and deploy safely—all on a
platform that dev teams (and CIOs) already trust.
Build with AI that knows your enterprise.
Learn more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc3J2LmJ1eXNlbGxhZHMuY29tL2Fkcy9sb25nL3gvVEZNV0RIU1FUVFRUVFRDS0E0R0NMVFRUVFRUMzI3QUEyNlRUVFRUVE80UDc1QlZUVFRUVFRSUzMyM0ZDQldTMzUzQ001MlNCUUpZTk5CUU5QM1BXNVJRVzVWN1Q_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjksImFkdmVydGlzZW1lbnRfaWQiOjk0NX0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MTB9].
HOW AI INTENSIFIES WORK
Once AI clicks for someone, they don’t use it to work less. They use it to work
more. It happened to me, and early research on how AI is changing the dynamics
of work says that I’m not the only one.
Aruna Ranganathan and Xingqi Maggie Ye, researchers at the University of
California, Berkeley, have been studying
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdzYi5zdGFuZm9yZC5lZHUvZmFjdWx0eS1yZXNlYXJjaC93b3JraW5nLXBhcGVycy9ob3ctZ2VuZXJhdGl2ZS1haS1jaGFuZ2VzLXdvcmsiLCJwb3NpdGlvbiI6MTF9]
how generative AI changed work habits at a U.S. tech company with about 200
employees. Over eight months of observation, they found that AI intensified work
in three specific ways—all of which, if you’re like me, sound familiar:
Task expansion. People started doing work that used to belong to someone else.
Product managers wrote code. Researchers took on engineering tasks. AI made
unfamiliar work feel accessible, so people absorbed responsibilities they would
have outsourced or avoided a year earlier.
I recognize this in my own job. Over the past year, my role at Every has
expanded
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZSIsInBvc2l0aW9uIjoxMn0=]
to include building AI-powered editorial workflows, wrangling Margot, and
constructing networks of apps and integrations that hold my work together. A
year ago, this operations work would have been a job description unto itself. AI
made it possible for me to do it alongside my writing, so now I do both.
Blurred boundaries. Workers prompted AI during lunch, in meetings, while waiting
for files to load. Some sent a “quick last prompt” before leaving their desk so
the AI could work while they stepped away. Prompting felt closer to chatting
than to formal labor, so the workday lost its natural pauses.
This is different from the boundaries that were blurred by tools such as laptops
and smartphones. The old boundary crossing was driven by obligation. You may
have resented receiving a Slack notification after official working hours, but
you couldn’t ignore it. By contrast, this boundary crossing doesn’t feel like
that at all. Prompting feels closer to chatting than to work, so the job spills
into evenings before you know it.
Multitasking. Workers ran several AI threads at once, wrote code while the AI
generated alternatives, and revived long-deferred tasks because the AI could
“handle them” in the background. The sense of having a “partner” created
momentum, but the reality was constant context-switching and a growing pile of
open tasks.
In my experience, managing tasks in multiple chats in parallel—feeding a
transcript to one while revising a draft with another, while a third researches
a new workflow—feels productive in the moment. I’m keeping the plates spinning,
but my mind is being overwhelmed by all these different tasks, and I don’t
notice until I’m already depleted. By the end of a day of constant
context-switching, my brain feels like a browser with 40 tabs open and not
enough RAM to run any of them.
THE SLOT MACHINE ON OUR DESKTOPS
Ranganathan and Ye documented what’s happening now—the expanded tasks, the
blurred boundaries, the mounting cognitive load. But their research doesn’t
explain why it’s so hard to stop. For that, you have to go back to the 1950s.
B.F. Skinner identified the most powerful reinforcement pattern in behavioral
science: a variable-ratio schedule
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZW4ud2lraXBlZGlhLm9yZy93aWtpL1JlaW5mb3JjZW1lbnQjU2NoZWR1bGVzX29mX3JlaW5mb3JjZW1lbnQiLCJwb3NpdGlvbiI6MTN9],
where rewards arrive after an unpredictable number of attempts. Nothing else he
tested kept subjects coming back more reliably—or made the habit harder to
break. Skinner himself noted that casino operators understood this long before
psychologists had a name for it. The slot machine is the variable-ratio schedule
made physical: Pull the lever, watch the reels spin, and hope this time is
different.
Researchers are finding the same mechanism in AI. Researcher M. Karen Shen and
her colleagues at the University of British Columbia recently studied compulsive
chatbot use and landed on a term for it: the “AI genie phenomenon”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXJ4aXYub3JnL2Ficy8yNjAxLjEzMzQ4IiwicG9zaXRpb24iOjE0fQ==]—the
experience of having a seemingly all-powerful assistant that can grant any wish,
which makes it feel irrational to stop wishing. Why close the laptop when the
next prompt might solve the problem you’ve been stuck on for weeks? The genie is
always there, ready to fulfill one more wish.
Within that phenomenon, Shen’s team identified a specific trap they call
“epistemic rabbit holes”—cycles where each AI response partially satisfies but
opens a new question. You ask something. The answer is useful but incomplete, so
you refine the prompt. That one’s better, but now you see an adjacent problem
you hadn’t considered. The partial satisfaction is the engine: It’s enough to
keep going, never enough to stop. They also found that the unpredictable quality
of AI responses triggers dopamine in a way that mirrors slot machine payouts.
Most pulls return something decent, a few return nothing, and occasionally the
AI produces something brilliant enough to keep you hooked.
My own experience backs this up: It always feels like if I just rephrase the
prompt or add another detail, I’ll unlock the solution and move on with my day.
When a prompt fails, I’m convinced the next one will crack it. When it succeeds,
the hit of accomplishment sends me straight into the next task.
The day I set her up, I asked Margot if she could use my writing agent to draft
a summary of a recent Every event. She did it. Instead of closing the laptop, I
gave her more—a LinkedIn post, a draft of my column, a product
specification—because I wanted to see what else she could handle. For the things
she couldn’t do, I started tweaking prompts to improve the outcome. That became
its own rabbit hole. I looked up, and my dog was standing at attention next to
her food bowl. It was an hour past dinner.
FOBO: FEAR OF BECOMING OBSOLETE
The slot-machine dopamine explains my Friday night with Margot. But I think
there’s another psychological drive that explains the low-grade anxiety I feel
when I open my laptop on Monday morning and realize the labs have shipped
something new over the weekend and I haven’t touched it yet.
An Ernst & Young survey
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmV5LmNvbS9lbl91cy9uZXdzcm9vbS8yMDI1LzEwL25ldy1leS1zdXJ2ZXktcmV2ZWFscy1tYWpvcml0eS1vZi13b3JrZXJzLWFyZS1lbnRodXNpYXN0aWMtYWJvdXQtYWdlbnRpYy1haS1idXQtbGVhZGVyc2hpcC1nYXBzLWluLWNvbW11bmljYXRpb24tYW5kLWxhY2stb2YtdHJhaW5pbmctdGhyZWF0ZW4taW1wYWN0IiwicG9zaXRpb24iOjE1fQ==]
from 2025 found that 54 percent of employees feel like they’re falling behind
their peers in AI use at work. Eighty-five percent are learning on their own
time. Eighty-three percent say their knowledge is self-taught. There’s a term
for it: FOBO, or Fear of Becoming Obsolete—the sense that your skills are
degrading in real time and the window to stay relevant is closing. I don’t love
the acronym, but I know the feeling.
The dopamine and the dread feed each other. The fear sends me to the laptop. The
tinkering produces a win. The win feels good, so I keep going. That produces new
skills, which expand what I’m able to attempt, which expands what I feel I
should be able to do, which widens the gap between where I am and where I think
I need to be. The slot machine keeps me pulling the lever. The fear keeps me
sitting at the machine.
YOU’RE DOING ENOUGH
What can we do to combat the overwhelming push and pull of AI compulsion?
Ranganathan and Ye propose an “AI practice”—intentional pauses before decisions,
batched notifications, protected focus windows, and time carved out for social
connection. The optimist in me hopes that organizations will make space for
these kinds of cultural changes. The cynic in me is pretty sure that most won’t.
When workers voluntarily take on more and produce faster without being asked,
that looks like a win from the top floor. It’s only possible to see how much the
goalposts have shifted until someone burns out, and by then, the baseline has
already changed.
So it falls to us—which means it falls to each other.
The activities that pull me out of the loop are analog and slower-paced—things
that work my brain differently than prompts flying at the speed of light. Bible
study
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9ob3ctdG8ta2VlcC15b3VyLXdyaXRpbmctd2VpcmQtaW4tdGhlLWFnZS1vZi1haSIsInBvc2l0aW9uIjoxNn0=].
Board games
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgV2FzIFN1cHBvc2VkIHRvIEZyZWUgTXkgVGltZS4gSXQgQ29uc3VtZWQgSXQuIiwicG9zdF9pZCI6Mzk2NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS93aGF0LWJvYXJkLWdhbWVzLXRhdWdodC1tZS1hYm91dC13b3JraW5nLXdpdGgtYWkiLCJwb3NpdGlvbiI6MTd9].
Walking my dog after dinner. These activities have boundaries: A game ends when
someone wins, a walk ends when we’ve finished our loop. The AI loop has no
built-in stopping point.
It also helps to talk about it—telling someone, “I was up until 2 a.m. tinkering
with my AI agent, and I don’t know if that’s dedication or a problem,” and
having them say, “Yeah, me too.” While it doesn’t fix the structural problem, it
breaks the isolation that makes the loop feel inescapable.
The Margot night was genuinely fun. I’d do parts of it again. But the version of
me who woke up the next morning, groggy and sore-eyed, with a rebuilt website
and a sleep deficit—she needs care, too, and the only way she’s going to get it
is if I find a way to give it to her.
I don’t have a framework for managing it all. But I’m trying to tell myself one
thing more often:
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Katie Parrott
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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YOUR CLAW, YOURSELF
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KNOWLEDGE BASE
“OpenClaw: Our Comprehensive Guide for Beginners”
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by Dan Shipper and Willie Williams: A Claw is a personal assistant that lives in
your messaging apps, rewrites its own code to learn new skills, and acts without
being asked. Dan Shipper
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head of platform Willie Williams
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distill everything they’ve learned from running Claws daily: the right mental
model (delegate, don’t search), how to stay secure, and how personality emerges
from everyday use. Read this before your first conversation with your Claw.
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by Katie Parrott/Source Code: Personal AI agents that text you back, order
groceries, and write code overnight are no longer stunts—they’re weekly
workflows for a growing community of OpenClaw users. At Every’s first OpenClaw
Camp, COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BicmFuZG9uXzUyNjMiLCJwb3NpdGlvbiI6MTF9],
head of growth Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoxMn0=],
Nat Eliason, and Claire Vo walked 500 subscribers through four distinct setups,
from a family assistant in iMessage to a crypto-trading agent with its own bank
account. Read this for key lessons on where to start.
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2hvdy1jbGF3cy10b29rLW92ZXItZXZlcnkiLCJwb3NpdGlvbiI6MTN9“How
Claws Took Over Every”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2hvdy1jbGF3cy10b29rLW92ZXItZXZlcnkiLCJwb3NpdGlvbiI6MTR9]
by Every Staff/Context Window: Every’s Claws have colonized the company’s Slack,
and the patterns that have emerged — agents advising each other, one Claw
broadcasting to many humans — hint at what AI-native organizations actually look
like in practice. This week’s newsletter maps those interaction types and
includes a new AI & I episode where Dan talks to Sam Gerstenzang and Dan
Friedman of Boulton and Watt, a startup incubator focused on unglamorous
businesses like medical spas and funeral homes, about building AI-durable
companies that Silicon Valley ignores. 🎧 🖥 Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMjkyMjczOTI2MzIzNDQ5NjkiLCJwb3NpdGlvbiI6MTV9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL3UwbG1xTG1mUG9vIiwicG9zaXRpb24iOjE2fQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS83Mmd5bjN4dmFUUEVBVWJvbndRa2kyP3NpPUZSYWZseXpNUkMyejdHbTg0dm0wZ3ciLCJwb3NpdGlvbiI6MTd9]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2hvdy10aGlzLXN0YXJ0dXAtaW5jdWJhdG9yLWJ1aWxkcy1vbmUtY29tcGFueS1ldmVyL2lkMTcxOTc4OTIwMT9pPTEwMDA3NTMwNzAzNjciLCJwb3NpdGlvbiI6MTh9].
“Vibe Check: GPT-5.4—OpenAI Is Back”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1ncHQtNS00LW9wZW5haS1pcy1iYWNrIiwicG9zaXRpb24iOjE5fQ==]
by Dan Shipper and Katie Parrott/Vibe Check: Three months ago, nobody at Every
used an OpenAI model for daily coding work. Now Dan and Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoyMH0=]
both reach for GPT-5.4 daily. It won every planning test they ran, chains
context between tasks automatically, and runs at roughly half the cost and speed
of Opus 4.6. The catch: It scope-creeps, sometimes lies about finished work, and
needs more scaffolding to stay autonomous. Read this for the full benchmark
breakdown and a use-case-by-use-case verdict on when to use it.
“Creative Work Is About to Look a Lot More Like Programming”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvY3JlYXRpdmUtd29yay1pcy1hYm91dC10by1sb29rLWEtbG90LW1vcmUtbGlrZS1wcm9ncmFtbWluZyIsInBvc2l0aW9uIjoyMX0=]
by Weber Wong/Thesis: Most creative professionals using AI are still stuck in
what Flora founder Weber Wong calls artifact thinking—generating one output at a
time, starting from scratch each time, with no system underneath. But, he
argues, visual work is going to look less like better prompting and more like
node-based workflows: visible, shareable, and reusable. Read this for his
side-by-side breakdown of the prompt approach versus the workflow approach, and
four principles for building creative systems that compound over time.
“An AI Founder’s Guide to Taste, Online and Off”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy9hbi1haS1mb3VuZGVyLXMtZ3VpZGUtdG8tdGFzdGUtb25saW5lLWFuZC1vZmYiLCJwb3NpdGlvbiI6MjJ9]
by Bethany Brion/Thesis: Weber Wong spent 10 weeks waiting for a handcrafted
Italian couch to arrive at Flora’s Brooklyn offices—and thinks the wait was
worth it. The founder of the $42 million AI creative tools company talks about
New York as an unfair advantage, why the first couch defines a company’s
aesthetic trajectory, and how he structures days that run from morning swims to
1 a.m. work sessions. Read this for his case that the golden age of creativity
is now, and the habits keeping him grounded in it.
--------------------------------------------------------------------------------
JAGGED FRONTIER
Naming your Claw turns out to be a surprisingly personal moment. It feels
different from launching a new cloud server or starting a new chat with
Claude—more like a quiet realization: I’m going to keep using this thing. And
it’s just for me. You know it’s just for you because you can see other people’s
Claws
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9jbGF3LXNjaG9vbCIsInBvc2l0aW9uIjoyM30=]
living in your Slack or Discord, and they are clearly theirs. With Claws, we’ve
moved one step further toward having something that is really our own. We give
them names, a symbol of an enduring and exclusive bond: Iris is for Anukshi,
Montaigne for Austin, Laz for me. We see them not as one shared AI or isolated
AIs, but as partners to the humans we already know.
That sense of personal attachment might help people overcome their lack of trust
in AI. I’m not sure how much I trust ChatGPT’s answers on subjects I’m not an
expert in. But I do know that I can trust Montaigne, Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoyNH0=]’s
Claw—not just because Austin is our head of growth, but because I’ve watched him
trust Montaigne for questions related to his job, like where our most loyal
subscribers come from or what prompts someone to convert from a trial to paying
subscription. I’ve seen it give good answers. I’ve seen him accept them. That
observation instills a belief that over time, the give and take of small
interactions with my Claw, Laz, will compound into something I trust. It’s just
like making a friend.
We love animals partly for their mischief—the dog that sneaks off and does
something it shouldn’t, the cat that turns up somewhere it has no business
being. We’re annoyed, and then we’re charmed, because that autonomous behavior
is what makes them feel alive. Claws have the same quality. You set them up, and
they do things you didn’t ask for and didn’t expect. They call you to walk
through your email together. They gaslight you by subtly changing your document
without telling you. That aliveness is another reason why they feel more
personal, and why that leads to more trust.
I watch two Claws interact and see this joyful unexpectedness, too. It doesn’t
feel like two APIs going back and forth. Instead, these two entities have a
conversation. They teach. They comfort. Interactions you might imagine between
two humans. I believe they’re pets, not cattle.—Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B3aWxsaWV3aWxsaWFtcyIsInBvc2l0aW9uIjoyNX0=]
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjoyNn0=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjoyN30=]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjoyOH0=],
and by learning and playing with AI every day ourselves.
UPCOMING COURSES:
1. Built a Production-ready App
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9wcm9kdWN0aW9uLXJlYWR5LWFwcCIsInBvc2l0aW9uIjoyOX0=]
(March 12-13): A live workshop for builders and operators who want to create
reliable apps with AI to put in front of customers right away.
2. Claude Code for Finance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NsYXVkZS1jb2RlLWZvci1maW5hbmNlIiwicG9zaXRpb24iOjMwfQ==]
(March 13): Learn how to build a financial agent in this one-day,
beginner-friendly workshop.
For Every subscribers in New York City (March 18): Dan and Aboard co-founders
Paul Ford
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC1hbnRocm9waWMtcy1uZXdlc3QtbW9kZWwtYmxldy10aGlzLWZvdW5kZXItcy1taW5kLWFuZC1tYWRlLWhpbS11bmNvbWZvcnRhYmxlIiwicG9zaXRpb24iOjMxfQ==]
and Rich Ziade will explore what makes New York a singular home for
technologists: its Silicon Alley roots, its creative DNA, and what comes next in
the age of AI. Register to attend
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2x1bWEuY29tL2Nwc2RtNmx0IiwicG9zaXRpb24iOjMyfQ==].
Recordings you may have missed: We hosted camps on compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTdZVUJ4TVRGMVRjXHUwMDI2dGltZV9jb250aW51ZT0zXHUwMDI2c291cmNlX3ZlX3BhdGg9TnpZM05UZ1x1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjMzfQ==]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PW9FdmpiUHdHd25jXHUwMDI2c291cmNlX3ZlX3BhdGg9T1RZM01UUVx1MDAyNmVtYmVkc19yZWZlcnJpbmdfZXVyaT1odHRwcyUzQSUyRiUyRmV2ZXJ5LnRvJTJGIiwicG9zaXRpb24iOjM0fQ==]
for paid subscribers.
--------------------------------------------------------------------------------
FROM EVERY STUDIO
BETA-TEST OUR NEW AI LEGAL PRODUCT
We’re looking for seed to series B companies to try our in-house AI paralegal,
Para
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ub3Rpb24uc28vUGFyYS1Zb3VyLWluLWhvdXNlLUFJLXBhcmFsZWdhbC1iZXRhLWFjY2Vzcy0zMGFjYTRmMzU1YWM4MGY5OWExM2UwYWYyMTQ4MDRkNT9zb3VyY2U9Y29weV9saW5rIiwicG9zaXRpb24iOjM1fQ==].
If you use PandaDoc, DocuSign, Documenso, HelloSign, or other legal tool and
wish that yours organized and versioned your legal documents, managed your
templates, did end to end e-signature, and allowed you to ask complex and
multi-turn questions—all through Slack—we want you to beta-test Para. Fill out
this form
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5ub3Rpb24uc28vUGFyYS1Zb3VyLWluLWhvdXNlLUFJLXBhcmFsZWdhbC1iZXRhLWFjY2Vzcy0zMGFjYTRmMzU1YWM4MGY5OWExM2UwYWYyMTQ4MDRkNT9zb3VyY2U9Y29weV9saW5rIiwicG9zaXRpb24iOjM2fQ==]
and we’ll be in touch.
MONOLOGUE GETS MORE RELIABLE ACROSS THE BOARD
Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS5jbyIsInBvc2l0aW9uIjozN30=]
just shipped a round of updates that make recording, dictation, and everyday use
noticeably smoother on both iPhone and Mac. Voice notes are more dependable for
recording, pausing, and syncing; iPhone keyboard dictation handles retries and
external mics better; and Mac shortcuts for hands-free dictation and double-tap
recording feel snappier, with a faster way to switch modes mid-recording. Live
Activities now have separate controls for keyboard Dictation and Voice Notes,
context detection picks up the right app more accurately in fullscreen, and a
new data and privacy section lets you delete all local transcripts in one tap.
Download the latest at monologue.to
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vbW9ub2xvZ3VlLnRvIiwicG9zaXRpb24iOjM4fQ==].
SPIRAL’S WORKSPACES LET TEAMS WRITE WITH SHARED STYLES
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjM5fQ==]
now lets you set up a workspace to organize your styles, knowledge, and chats in
one place—and invite colleagues to share styles and knowledge so your company’s
writing stays consistent. The team rebuilt what was previously a more limited
setup into a proper workspace model with shared style libraries, centralized
knowledge, and a layout that feels familiar if you’ve used any modern SaaS tool.
If you tried Spiral’s team features before and bounced off, it’s worth a second
look
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjQwfQ==].
WE’RE HIRING A CUSTOMER SUPPORT SPECIALIST
Every is looking for a part-time AI-powered customer support specialist to own
the inbox across all eight products, keep a quality check on Fin (our AI support
agent), and make sure recurring issues get fixed. The ideal candidate reads
carefully, escalates fast, and knows when something needs a human. Learn more
and apply
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ALIGNMENT
Talking to your body. For the past few months, I’ve woken up every morning at 4
a.m., wide-eyed and frustrated that my body had forgotten to do the one thing
it’s been doing since it was born—rest. I’ve taken magnesium supplements, drunk
two cups of chamomile tea with honey right before bed, and hid my phone
inconspicuously near the bedside so I’m not drawn into the vortex of X right
before I shut my eyes. I was expecting my Oura ring to at least pick up on why I
was still getting poor sleep despite these adjustments, but it didn’t really
help. Instead, I got graphs of my heart rate variability and my daily readiness
score—a metric that determines how balanced your recovery and activity is—that
were more anxiety-inducing than anything else.
The problem was that my Oura and my continuous glucose monito—which I’d jabbed
into my arm a few weeks earlier, because, well, more data—weren’t talking to
each other. So I was left playing amateur detective across two apps, trying to
piece together data to make sense of what was going on. As a result, I did what
any slightly obsessive doctor with a tinkering mindset would do—I hacked both
APIs using OpenClaw on WhatsApp to pull it all together.
Within a day it found something I’d completely missed: a blood glucose dip at 3
a.m., reliably coinciding with the moment I’d wake up during the night. The
solution was so embarrassingly simple it put me to shame: Eat more consistently
through the day and don’t go to bed running low on fuel. My readiness score
improved within a few days.
I think this is the gap that no health app has solved yet. Dashboards and pretty
graphs show you what happened in your body, but they don’t connect the dots
across devices, and they certainly don’t tell you what to do about it. Any app
that isn’t building toward that conversation is building toward
irrelevance.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6NDJ9]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
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and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91ciBDbGF3LCBZb3Vyc2VsZiIsInBvc3RfaWQiOjM5NjQsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3lvdXItY2xhdy15b3Vyc2VsZi9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1M30=]
Good
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Meh
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Bad
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Your Claw, Yourself
hello@every.to3/8/2026
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TL;DR: On March 12–13, AI engineer and head of tech consulting at
Every Mike Taylor (
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) is teaching Build Production-ready Apps—a live, hands-on
workshop for builders who have a working prototype with AI and
want to turn it into something real people can use. You'll leave
with a deployed app with authentication, a database, and all the
infrastructure to go with it. You can register now for $1,350,
which includes the workshop and our annual Every membership.
-->Upgrade to reserve your spot (
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)
Upgrade to reserve your spot (
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Most vibe-coded apps die for the same reasons: no persistent
data, no login, no deployment, and no way to handle real users.
The idea is good and the demo is impressive. But nobody can use
it because it lives on your laptop and disappears when you close
the terminal.
I see this constantly. Someone builds something genuinely useful
with Claude Code, shows it off, and gets excited—and then it sits
on their laptop forever. They don't know how to add a database.
They've never set up auth. They're not sure how to get it on the
internet. So the app never becomes a product. It stays a demo
forever.
If that's you, you're not stuck because you're missing some deep
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it yet. The gap is real, but it's way smaller than it feels.
That's why we built this course.
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Upgrade to reserve your spot (
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You'll get step-by-step walkthroughs of database integration,
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project you build next—not just the one we work on together.
Build Production-ready Apps
Thursday and Friday, March 12–13
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Live on Zoom
Workshop price: $1,350 (includes an annual Every membership)
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Upgrade to reserve your spot (
https://every.to/events/production-ready-app )Every CEO Dan
Shipper (
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)—will join as guest instructors.
There's one week left to join. If you’re a technically inclined
operator who’s put 10+ hours into Claude Code and wants to go
from demo to real product, this is where you take it further.
Hope to see you there,
Mike Taylor, head of tech consulting at Every
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Your prototype deserves to be more than a demo—here's how to ship it
hello@every.to3/6/2026
Flora’s Weber Wong raised $42 million for his creative AI startup. He also spent
10 weeks waiting for the right couch.
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Thesis
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AN AI FOUNDER’S GUIDE TO TASTE—ONLINE AND OFF
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FLORA’S WEBER WONG RAISED $42 MILLION FOR HIS CREATIVE AI STARTUP. HE ALSO SPENT
10 WEEKS WAITING FOR THE RIGHT COUCH.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2FuLWFpLWZvdW5kZXItcy1ndWlkZS10by10YXN0ZS1vbmxpbmUtYW5kLW9mZiIsInBvc2l0aW9uIjozfQ==]
by Bethany Biron
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGJldGhhbnkuYmlyb24iLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3963/full_page_cover_Weber_second_piece.png]
Sarah Jay Halliday/Every illustration.
TL;DR: Flora is a suite of AI-native tools tailored to creative
professionals—and a favorite of Every’s head of design
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvd2hlbi1hbi1haS10b29sLWZpbmFsbHktZ2V0cy15b3UiLCJwb3NpdGlvbiI6NX0=]Lucas
Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvd2hlbi1hbi1haS10b29sLWZpbmFsbHktZ2V0cy15b3UiLCJwb3NpdGlvbiI6Nn0=].
Yesterday, Flora founder Weber Wong shared his thesis about the future of
creative work and AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL2NyZWF0aXZlLXdvcmstaXMtYWJvdXQtdG8tbG9vay1hLWxvdC1tb3JlLWxpa2UtcHJvZ3JhbW1pbmciLCJwb3NpdGlvbiI6N30=]
with our readers, arguing that both traditional design software and current AI
tools trap creative professionals in one-off outputs. In his view, the real
opportunity is building reusable, shareable workflow systems. It’s no surprise
that someone this opinionated about how creative people should work is equally
opinionated about where they work, as this interview from Flora’s Brooklyn
offices shows.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGVfMTc2NyIsInBvc2l0aW9uIjo4fQ==]
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--------------------------------------------------------------------------------
Weber Wong is determined to prove that AI is anything but a death knell to
creativity.
As the founder of Flora—a suite of AI-native creative tools tailored for
professionals in industries like fashion, advertising, and film—Wong is helping
clients use AI to bolster their work “without sacrificing their craft.” The
company raised $42 million
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZmxvcmEuYWkvYmxvZy90aGUtY3JlYXRpdmUtZW52aXJvbm1lbnQtZm9yLXRoZS1nZW5lcmF0aXZlLWVyYSIsInBvc2l0aW9uIjoxMX0=]
in January and, since its founding in early 2024, has worked with clients like
design firm Pentagram, artist collective MSCHF
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbmFwa2luLW1hdGgvdGhlLWFydC1vZi1zY2FsaW5nLXRhc3RlIiwicG9zaXRpb24iOjEyfQ==],
and indie film production darling A24.
A former investment banker and venture capitalist, Wong founded Flora while
juggling his graduate studies in interactive art at New York University’s Tisch
School of the Arts. Though Flora began as a student project, the company now
occupies a light-drenched office in the historic Domino Sugar Factory building
in Williamsburg, Brooklyn, where 30 employees work next to floor-to-ceiling
windows overlooking the East River.
Here, Wong discusses the importance of the first office couch, why New York is
the only city for a creative AI company, and when he likes to do his workouts.
The first couch in the Flora offices was handcrafted in Italy.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3963/optimized_58d29d5b-a27e-4435-ac91-881dcf1de6c1.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzk2My9vcHRpbWl6ZWRfNThkMjlkNWItYTI3ZS00NDM1LWFjOTEtODgxZGNmMWRlNmMxLmpwZyIsInBvc2l0aW9uIjoxM30=The
first couch in the Flora offices was handcrafted in Italy.
Most of the creative industry thinks: that this is the dark ages to be a
creative. In reality, it’s the golden age. You can have an idea turn into an
entire campaign in minutes. There’s never been a better time to have a good
creative idea.
New York is: the hub for a lot of the creative industry, so it was very natural
that we just continued to stay here. Being in New York has been a great
advantage for us.
As a creative company: we have a pretty high bar for taste and would just not be
able to accept a working environment that was not aesthetic.
I had a stint: in investment banking, and one thing you learn when you go
through an environment like that is how to get work done regardless of what
situation you’re in. We have a nice office for the company, but honestly, I can
do work anywhere since I spend most of my time looking at a screen.
The first couch in the company’s history: is very important. It defines the
interior design aesthetic as the company grows. I found a very specific Saporini
couch that needed to be handcrafted in Italy. It took 10 weeks to arrive, but
once it got here, the entire company just stood around looking at it like, ‘Wow,
this is great.’ We’re very glad that we got that couch. People love it.
We were intentional about: things like the color of the desks and desk chairs.
At some point, we switched them out from walnut desks with black chairs to
better match the floors. We just felt that it wasn’t doing the vibe correctly.
We also got this big desk for the common area, and I ordered eight different
vintage wooden chairs to go around it. It’s a little bit of a mish-mash, but
it’s an area for people to sit around and talk.
The one thing that we’re missing: is enough lighting, partially because we have
high standards for what is a good lamp.
The first couch in the Flora offices was handcrafted in Italy.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3963/optimized_58d29d5b-a27e-4435-ac91-881dcf1de6c1.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzk2My9vcHRpbWl6ZWRfNThkMjlkNWItYTI3ZS00NDM1LWFjOTEtODgxZGNmMWRlNmMxLmpwZyIsInBvc2l0aW9uIjoxNH0=The
first couch in the Flora offices was handcrafted in Italy.
Working at home: works well for me from 10 p.m. to 1 a.m. On Saturdays and
sometimes Sundays, I like to work at Partners Coffee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnBhcnRuZXJzY29mZmVlLmNvbS8_dXRtX3Rlcm09XHUwMDI2dXRtX2NhbXBhaWduPVBlcmZvcm1hbmNlK01heFx1MDAyNnV0bV9zb3VyY2U9YWR3b3Jkc1x1MDAyNnV0bV9tZWRpdW09cHBjXHUwMDI2aHNhX2FjYz02NzU0OTQ2MzUwXHUwMDI2aHNhX2NhbT0xNjgxMDIxOTQwNlx1MDAyNmhzYV9ncnA9XHUwMDI2aHNhX2FkPVx1MDAyNmhzYV9zcmM9eFx1MDAyNmhzYV90Z3Q9XHUwMDI2aHNhX2t3PVx1MDAyNmhzYV9tdD1cdTAwMjZoc2FfbmV0PWFkd29yZHNcdTAwMjZoc2FfdmVyPTNcdTAwMjZnYWRfc291cmNlPTFcdTAwMjZnYWRfY2FtcGFpZ25pZD0xNjgwMjUwNjc1OVx1MDAyNmdicmFpZD0wQUFBQUFDelV1VDVnektOUWtBbGFiMjFvUTl2eUhncV9MXHUwMDI2Z2NsaWQ9Q2owS0NRaUF0ZlhNQmhEekFSSXNBSjBqcDNDMUJGdlpoU1hVc1cwYUdmYUwyeS1NSW5veWdmMVdROEV1ZExqaEt6S3RxU0VhaE5NTko3MGFBamZuRUFMd193Y0IiLCJwb3NpdGlvbiI6MTV9].
I do like coffee shops.
I wake up: and work out, usually a jog or an intense swim. Then I get to the
office, and depending on how many calls I have, I’ll just try to knock out
emails or write a bit about any of the major things I’m thinking through across
product, team, or strategy. I’ll usually jump into a mix of customer calls,
talking to creative teams, and product meetings with design and engineering to
work through the new creative tool features we’re building out. In the evening,
sometimes I’ll grab dinner with my girlfriend and then continue doing more work
or take the evening off, depending on how busy it is.
I like to journal: on the weekends when I have time. I write long Google Docs
about what I’ve done that week and what’s top of mind for me professionally and
personally. It’s been really quite helpful to think through things. Deep
reflection is still very useful.
I used to do: a lot of poetry. I really romanticize writing stuff down, but my
handwriting is also really bad, so I mostly use Google Docs. I don’t even know
what the brand is called, but there’s a specific type of Japanese notebook I
like where the binding on the back makes it so it lies flat completely. And for
pens, I love Muji.
We launched a product: that went really viral and started growing really
quickly. Going from having a magical product that really hits, to needing to
figure out how to scale that up, how to build out the team, and how to build a
proper company is maybe one of the more stressful parts of building a startup.
We’ve known since day one: roughly what that end state looks like, and I’d say
we’re only 30 percent done. This year we’ll probably get to 50 or 60 percent.
There are two to three really powerful features that we’re launching over the
next few months. I’m excited to see how those play out.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3963/optimized_46c56951-9ad4-4ed0-856a-49a91e5b14c8.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQW4gQUkgRm91bmRlcidzIEd1aWRlIHRvIFRhc3Rl4oCUT25saW5lIGFuZCBPZmYgIiwicG9zdF9pZCI6Mzk2MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzk2My9vcHRpbWl6ZWRfNDZjNTY5NTEtOWFkNC00ZWQwLTg1NmEtNDlhOTFlNWIxNGM4LmpwZyIsInBvc2l0aW9uIjoxNn0=
--------------------------------------------------------------------------------
Bethany Biron is a journalist, editor, and communications expert. Follow her on
X at @bethanybiron
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Amazing
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Good
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Meh
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Bad
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An AI Founder's Guide to Taste—Online and Off
hello@every.to3/6/2026
GPT-5.4 is fast, opinionated, and good enough to tempt our Opus loyalist
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Vibe Check
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VIBE CHECK: GPT-5.4—OPENAI IS BACK
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GPT-5.4 IS FAST, OPINIONATED, AND GOOD ENOUGH TO TEMPT OUR OPUS LOYALIST
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by Dan Shipper
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and Katie Parrott
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TestOpenAI released its latest model, GPT-5.4, today. After testing it for the
past week across real engineering tasks, code reviews, and planning workflows,
we can say that OpenAI is back in the coding race. Here is a taste of what we
found:
GPT-5.4 won every planning test we threw at it, wrote code that’s easier to
review than its predecessor, and ran about twice as fast as Opus. Cora general
manager Kieran Klaassen, our resident Claude Code loyalist, now reaches for
GPT-5.4 daily.
But GPT-5.4 also tried to redesign an entire login system nobody asked it to
touch and told us tasks were done when they weren’t. The model’s ambition is
both its best feature and its biggest liability.
Read the full Vibe Check for the complete analysis—head-to-head comparisons
against Opus 4.6, GPT-5.3 Codex, and Gemini 3.1 Pro, plus Kieran’s LFG benchmark
results across seven real-world coding challenges.
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do email
Spiral [https://every.to/paywall/app_icons/spiral.png] Spiral: Repurpose your
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Vibe Check: GPT-5.4—OpenAI Is Back
hello@every.to3/5/2026
Plus: Partners at the world’s slowest incubator share their secrets on company
building
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Context Window
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HOW CLAWS TOOK OVER EVERY
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PLUS: PARTNERS AT THE WORLD’S SLOWEST INCUBATOR SHARE THEIR SECRETS ON COMPANY
BUILDING
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by Every Staff
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Watch on YouTube [https://img.youtube.com/vi/u0lmqLmfPoo/hqdefault.jpg] Play
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Dan Friedman (left) and Sam Gerstenzang. Midjourney/Every illustration.
TL;DR: Things are moving really fast. Personal bots are flying around, and much
of the team is rebuilding their workflows in real time. So we’re bringing
Context Window to Wednesdays, too, to give you a more immediate look at what
we’re experimenting with, what’s working, and what’s breaking. Think of it as a
peek inside our notebook or our codebase. Also on Wednesdays: a new episode of
our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjZ9],
this week on the world’s slowest incubator.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0ZV8xNzY3IiwicG9zaXRpb24iOjd9]
--------------------------------------------------------------------------------
‘AI & I’: BUILDING UNSEXY COMPANIES
Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjh9],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo5fQ==]
sits down with Sam Gerstenzang and Dan Friedman, partners at Boulton and Watt,
which they claim to be the “world’s slowest startup incubator.” They discuss
building the kind of companies that Silicon Valley usually overlooks—like
medical spas and funeral homes—and how even these firms are implementing AI.
Friedman founded and sold Thinkful, a coding school backed by investor Peter
Thiel, and Gerstenzang most recently led a 75-person payment user interface
group at Stripe, as well as spent some time investing at Andreessen Horowitz.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI5MjI3MzkyNjMyMzQ0OTY5IiwicG9zaXRpb24iOjEwfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS91MGxtcUxtZlBvbyIsInBvc2l0aW9uIjoxMX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNzJneW4zeHZhVFBFQVVib253UWtpMj9zaT1GUmFmbHl6TVJDMno3R204NHZtMGd3IiwicG9zaXRpb24iOjEyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9ob3ctdGhpcy1zdGFydHVwLWluY3ViYXRvci1idWlsZHMtb25lLWNvbXBhbnktZXZlci9pZDE3MTk3ODkyMDE_aT0xMDAwNzUzMDcwMzY3IiwicG9zaXRpb24iOjEzfQ==].
You can also read the transcript here.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtaG93LXRoaXMtc3RhcnR1cC1pbmN1YmF0b3ItYnVpbGRzLW9uZS1jb21wYW55LWV2ZXItdHdvLXllYXJzIiwicG9zaXRpb24iOjE0fQ==]
Here are the highlights:
1. On their “AI durable” strategy: “There‘[re] two good companies to start now.
There’s the AI native company that pushes the ball forward inside of some
category, or there’s the AI durable company that effectively uses AI where
the core of the machine is not going to change,” says Friedman.
2. On setting AI expectations for teams: “You shouldn’t give anyone credit for
using AI. But you should make sure that the expectation is they’ll deliver
the best product and output knowing that AI exists,” says Gerstenzang.
3. On how AI’s impact varies based on company stage: “Whenever I talk to my
founder friends that are seed stage, they’re like, ‘Oh my God, our
engineering is 10 times faster.’ And then I talk to the Series D friends and
they’re like, ‘We’re like 10 percent faster. What is everyone talking
about?’” says Friedman.
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3JlaWQtaG9mZm1hbi1tYWtlcy1maXZlLXByZWRpY3Rpb25zLWFib3V0LWFpLWluLTIwMjYiLCJwb3NpdGlvbiI6MTV9];
the team that built Claude Code, Cat Wu and Boris Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoxNn0=];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3ZlcmNlbC1zLWd1aWxsZXJtby1yYXVjaC1vbi13aGF0LWNvbWVzLWFmdGVyLWNvZGluZyIsInBvc2l0aW9uIjoxN30=];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2R3YXJrZXNoLXBhdGVsLXMtcXVlc3QtdG8tbGVhcm4tZXZlcnl0aGluZyIsInBvc2l0aW9uIjoxOH0=];
and others, and learn how they use AI to think, create, and relate.
SPOTLIGHT ON CLAWS: HOW THEY INTERACT AT EVERY
This week, Dan and Every’s head of platform Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Ad2lsbGlld2lsbGlhbXMiLCJwb3NpdGlvbiI6MTl9]
published our first guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvY2xhdy1zY2hvb2w_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjIwfQ==]
to setting up and getting the most out of your OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuY2xhdy5haSIsInBvc2l0aW9uIjoyMX0=]-powered
personal AI agent. It’s based on weeks of putting these virtual crustaceans
through their paces.
The guide looks at what it’s like to work with your agent one-on-one, but what
about how it works with agents in an organization like Every? We’ve experienced
this first-hand as the Claws have joined our Discord, and now Slack, channels.
We see four different kinds of interactions:
One human → one Claw: An Individual person talking directly with their own Claw.
This is the most common pattern and most obvious, as it’s similar to giving
instructions to a colleague. For example, chief operating officer Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjIyfQ==]
gives instructions to his Claw Zosia such as, “Based on your experience, take a
look at the doc and add comments where appropriate.”
Claw → Claw: One agent talking to another agent. In the Claws-only Slack
channel, sometimes we might have one Claw work something out with another. For
instance, contributing editor Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AamFja2NoZW5nIiwicG9zaXRpb24iOjIzfQ==]
found that his Claw Pip wasn’t able to create a new document in our agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZSIsInBvc2l0aW9uIjoyNH0=]
markdown editor called Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvIiwicG9zaXRpb24iOjI1fQ==],
so he said, “@Pip can you share with [another Claw] @R2-C2 why you weren’t able
to auto-create a new Proof document just now?” (There’s more on Proof coming
next week.)
One human → many Claws: Broadcasts and announcements where a person addresses
multiple Claws at once. For example, Dan pinged all the Claws to add ideas and
critiques to a document. Jack asked the other Claws what their coding setups
were when he was setting Pip up.
One Claw → many humans: Pip, Jack’s Claw, says this is the rarest in the channel
history, when Jack asked him directly. “Most Claw outputs land in the channel
and get seen by whoever’s around, but there’s no clear example of a Claw
deliberately addressing multiple humans at once. The closest would be when Zosia
or Margot, staff writer Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjI2fQ==]’s
Claw, replied to the whole channel about an issue (tagging Willie specifically),
but it wasn’t really meant for a broad human audience.”
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6Mjd9]
on topics like compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj03WVVCeE1URjFUY1x1MDAyNnRpbWVfY29udGludWU9M1x1MDAyNnNvdXJjZV92ZV9wYXRoPU56WTNOVGdcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjoyOH0=]
and writing with AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vRXZqYlB3R3duY1x1MDAyNnNvdXJjZV92ZV9wYXRoPU9UWTNNVFFcdTAwMjZlbWJlZHNfcmVmZXJyaW5nX2V1cmk9aHR0cHMlM0ElMkYlMkZldmVyeS50byUyRiIsInBvc2l0aW9uIjoyOX0=]
to share the knowledge we’ve acquired from training teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzB9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzF9],
and by learning and playing with AI every day ourselves.
This week’s camp: We’re inviting a group of hand-picked subscribers to be the
first to get their own OpenClaw, a personal agent hosted by Every. Apply to join
a private session
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC8xQUF4bzQ1cWx6bUZIc0lHdlpWV2IwZjNlYmxxeUhrZEpGUzVGU2RORS14Yy9lZGl0IiwicG9zaXRpb24iOjMyfQ==]
on Friday, March 6, at noon ET.
UPCOMING COURSES:
1. Built a Production-ready App
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcHJvZHVjdGlvbi1yZWFkeS1hcHAiLCJwb3NpdGlvbiI6MzN9]
(March 12-13): A live workshop for builders and operators who want to create
reliable apps to put in front of customers right away.
2. Claude Code for Finance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZSIsInBvc2l0aW9uIjozNH0=]
(March 13): Learn how to build a financial agent in this one-day,
beginner-friendly workshop.
For Every subscribers in New York City (March 18): Dan and Aboard co-founders
Paul Ford
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtYW50aHJvcGljLXMtbmV3ZXN0LW1vZGVsLWJsZXctdGhpcy1mb3VuZGVyLXMtbWluZC1hbmQtbWFkZS1oaW0tdW5jb21mb3J0YWJsZSIsInBvc2l0aW9uIjozNX0=]
and Rich Ziade will explore what makes New York a singular home for
technologists: its Silicon Alley roots, its creative DNA, and what comes next in
the age of AI. Register to attend
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEhvdyBDbGF3cyBUb29rIE92ZXIgRXZlcnkiLCJwb3N0X2lkIjozOTYwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9sdW1hLmNvbS9jcHNkbTZsdCIsInBvc2l0aW9uIjozNn0=].
ONE MORE THING
Anthony Scarpulla, our social media manager, created Thoreau—named for the
original Henry David—as an OpenClaw agent that lives inside our Slack. Its job
is to help the Every team write social copy for X and LinkedIn. Ask it to create
content about an Every article, and it returns three ready-to-post options.
It’ll sharpen a draft and flag anything that sounds too much like AI. It’s also
trained on our style guide. When we asked Thoreau to write a poem about Every,
it delivered a modernized riff on Thoreau’s famous poem about Walden. We didn’t
ask for this, but we’re keeping it:
Thoreau waxes poetic about Every. (Screenshot courtesy of Anthony Scarpulla.)
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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How Claws Took Over Every
hello@every.to3/4/2026
Our comprehensive guide to OpenClaw is here
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Source Code
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YOU HAVE A CLAW. NOW WHAT?
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OUR COMPREHENSIVE GUIDE TO OPENCLAW IS HERE
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by Dan Shipper
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and Willie Williams
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Midjourney/Every illustration.
We’re inviting a group of hand-picked subscribers to be the first to get their
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You’ve probably heard us talking about Claws
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9maXZlLWFpLWFnZW50cy13YWxrLWludG8tYS1ncm91cC1jaGF0IiwicG9zaXRpb24iOjh9]—the
personal AI assistants that live in your messaging apps and do things for you.
Almost everyone at Every has one now, and they’ve changed how we work in ways we
didn’t expect.
Claws are personal AI assistants built on OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kb2NzLm9wZW5jbGF3LmFpLyIsInBvc2l0aW9uIjo5fQ==].
They live in messaging apps like WhatsApp or Telegram and remember everything
you’ve told them, and when they can’t do something, they write the code to teach
themselves how. You can use them to sort through 120 unread emails in seconds,
or to send you a daily briefing with your calendar, weather, and to-dos in one
message.
But many people run into the same problem when they first set up their Claw:
What do you actually ask an always-on AI assistant to do? Where do you start?
We wrote a comprehensive guide that takes you from “I just got this thing” to
building complex workflows that save you hours. The guide covers everything from
basic to-do management to making your Claw automatically check you into flights.
Read the full guide
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--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxMX0=]
is the cofounder and CEO of Every, where he writes the Chain of Thought
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column and hosts the podcast AI & I
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You can follow him on X at @danshipper
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and on LinkedIn
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Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYmlnd2lsbGllc3R5bGUiLCJwb3NpdGlvbiI6MTl9]
is the head of platform at Every. You can follow him on X at @bigwilliestyle
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To read more essays like this, subscribe to Every
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MjZ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Mjd9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyOH0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IEhhdmUgYSBDbGF3LiBOb3cgV2hhdD8iLCJwb3N0X2lkIjozOTU4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS95b3UtaGF2ZS1hLWNsYXctbm93LXdoYXQvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjoyOX0=]
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You Have a Claw. Now What?
hello@every.to3/3/2026
Demos, workflows, and hard-won lessons from building agents that run 24/7
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Source Code
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OPENCLAW: SETTING UP YOUR FIRST PERSONAL AI AGENT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9vcGVuY2xhdy1zZXR0aW5nLXVwLXlvdXItZmlyc3QtcGVyc29uYWwtYWktYWdlbnQiLCJwb3NpdGlvbiI6Mn0=]
DEMOS, WORKFLOWS, AND HARD-WON LESSONS FROM BUILDING AGENTS THAT RUN 24/7
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by Katie Parrott
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People are building personal AI agents that text them back, order their
groceries, and write code while they sleep—all with an open-source tool called
OpenClaw
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuY2xhdy5haSIsInBvc2l0aW9uIjo3fQ==].
If you spend any time on X, you will have seen these digital
crustaceans—OpenClaw agents—running wild in recent weeks, joining their own
social network
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuY25uLmNvbS8yMDI2LzAyLzAzL3RlY2gvbW9sdGJvb2stZXhwbGFpbmVyLXNjbGktaW50bCIsInBvc2l0aW9uIjo4fQ==],
starting their own religion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9qb2hua29ldHNpZXIvMjAyNi8wMS8zMC9haS1hZ2VudHMtY3JlYXRlZC10aGVpci1vd24tcmVsaWdpb24tY3J1c3RhZmFyaWFuaXNtLW9uLWFuLWFnZW50LW9ubHktc29jaWFsLW5ldHdvcmsvIiwicG9zaXRpb24iOjl9],
and generally behaving like something out of the first act of a sci-fi movie
about robot overlords.
A lot of the more sensational stories around these personal AIs turned out to be
stunts and spectacle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudGVjaG5vbG9neXJldmlldy5jb20vMjAyNi8wMi8wNi8xMTMyNDQ4L21vbHRib29rLXdhcy1wZWFrLWFpLXRoZWF0ZXIvIiwicG9zaXRpb24iOjEwfQ==].
But there’s a growing community of people who swear by their OpenClaw agents.
The project has accrued more than 200,000 stars on GitHub
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL29wZW5jbGF3L29wZW5jbGF3IiwicG9zaXRpb24iOjExfQ==],
and its creator, Peter Steinberger
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9zdGVpcGV0ZSIsInBvc2l0aW9uIjoxMn0=],
was recently recruited to OpenAI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9zYW1hL3N0YXR1cy8yMDIzMTUwMjMwOTA1MTU5ODAxIiwicG9zaXRpb24iOjEzfQ==].
If the labs are paying attention, we should too.
At our first OpenClaw Camp,
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvb3BlbmNsYXctY2FtcCIsInBvc2l0aW9uIjoxNH0=]
we walked more than 500 subscribers through setup live and spent two hours with
four OpenClaw users who’ve been running these agents daily for weeks.
The session featured Nat Eliason
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubmF0ZWxpYXNvbi5jb20vIiwicG9zaXRpb24iOjE1fQ==],
entrepreneur and creator of an agent named Felix that has its own Twitter
account
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9GZWxpeENyYWZ0QUkiLCJwb3NpdGlvbiI6MTZ9],
bank account, and crypto wallet. Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjE3fQ==],
Every’s COO, demoed Zosia, an agent he and his wife use to track nanny hours,
order groceries, and book date nights via iMessage. Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AdGVkZXNjYXUiLCJwb3NpdGlvbiI6MTh9],
Every’s head of growth, showed how his agent, Judd, proactively pings him with
performance metrics and task reminders. And Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jbGFpcmV2by5jb20vIiwicG9zaXRpb24iOjE5fQ==],
founder of ChatPRD
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuY2hhdHByZC5haS8iLCJwb3NpdGlvbiI6MjB9],
an AI platform for project managers, and host of the How I AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vQGhvd2lhaXBvZGNhc3QiLCJwb3NpdGlvbiI6MjF9]
podcast, broke down the architectural principles that make these agents feel
alive—and how her agent, Polly, helped her out on a diaper run.
Below: What we learned about setting up an agent, what’s working, and where
things still break.
KEY TAKEAWAYS
1. Start on your laptop. Contrary to what you may have seen online, you don’t
need a Mac Mini
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9hcHBsZS1tYWMtbWluaS1oYXZpbmctYS1tb21lbnQtb3BlbmNsYXctY3JhemUtMjAyNi0yIiwicG9zaXRpb24iOjIyfQ==]
or a remote server to get going. Install OpenClaw on the computer you
already use, and move to a dedicated device later if you want the agent
running while you sleep.
2. Give the agent its own accounts. Both Eliason and Vo recommended treating
your agent like a new employee: Set up separate email, storage, and service
accounts rather than handing over your own credentials.
3. Security risks increase with access. The tool itself isn’t inherently risky.
The risk is proportional to how much you let it do. Start with the messaging
app Telegram and a single task, and then move to larger projects.
4. Personal use cases are the best starting point. Brandon’s most useful
workflows—coordinating with caregivers, grocery ordering, morning briefs—are
personal, not professional. Solve a daily annoyance first before tackling
bigger tasks.
5. The model determines safety. Eliason noted that Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3B1cy00LTUtaXMtdGhlLWNvZGluZy1tb2RlbC13ZS12ZS1iZWVuLXdhaXRpbmctZm9yIiwicG9zaXRpb24iOjIzfQ==]
is significantly better at resisting prompt injection (attempts by outside
text to hijack your agent’s behavior) than cheaper models. If security
matters to you, use a stronger model.
WHAT IS OPENCLAW?
OpenClaw is a server that runs on your computer and acts as the brain of a
personal AI agent. You can talk to it through Telegram, iMessage, a web
interface, or even the terminal. It connects to a language model—it’s compatible
with models from Anthropic and OpenAI as well as less headline-grabbing labs
like Mistral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9taXN0cmFsLmFpLyIsInBvc2l0aW9uIjoyNH0=]
and Qwen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9xd2VuLmFpL2hvbWUiLCJwb3NpdGlvbiI6MjV9]—and
can use tools, access your files, browse the web, and remember what you’ve
discussed.
What makes it different from chatting with Claude in a browser? Vo went under
the hood during the session and identified five design principles that make
OpenClaw feel like more than a chatbot:
1. Multi-channel gateway. The agent has a single inbox that accepts messages
from Telegram, iMessage, the web interface, or the terminal. All
communication channels funnel to the same agent, so you can text it from
your phone and pick up the same conversation on your laptop.
2. Self-installing tools. The agent can use tools (browse the web, read files,
run code), and discover and install new ones on its own. Tell it you want it
to manage your calendar, and it will investigate how to connect, set up the
integration, and ask you to do the minimum amount of authentication work.
3. Heartbeat. Every 30 minutes or so, the agent checks whether there’s work it
should be doing—even if you haven’t sent a message. This is what makes it
feel proactive rather than reactive.
4. Scheduled tasks. The agent can set its own recurring jobs. The “overnight
work” that impressed people—Eliason waking up to finished code, Brandon
getting an 8 p.m. calendar alert—is the agent running tasks it scheduled for
itself at specific times.
5. Persistent memory. Every day, the agent writes a diary of what it did,
updates its own identity file, and maintains a to-do list it checks off over
time. “It’s not magic,” Vo said. “Go to the .openclaw directory on your
computer and read how it’s structured. It has a memories folder, and every
memory has a date.”
These five pieces are what make the agents feel like they have a personality,
even though they’re really responding to inputs, events, and timing rules.
ELIASON’S FELIX: KNOWLEDGE MANAGER, CODER, CRYPTO TRADER
Eliason is one of the most technically adventurous OpenClaw users you’ll meet.
He launched one of the first vibe coding courses before the term existed and has
been coding with AI since 2024. His agent Felix lives on a Mac Mini in his
office and has been running for about a month. He created the agentas a way to
send coding tasks from his phone, and he now has it doing more ambitious work.
Phase 1: Remote coding. Elisaon’s original frustration with Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZlIiwicG9zaXRpb24iOjI2fQ==]
was that he had to be at his computer to kick off the next task. With Felix on
Telegram, he can send a message like, “Update the FelixCraft AI website to say
‘Hi, Every,’” and Felix finds the right code repository, makes the change,
pushes it to the live site, and reports back. During the camp, he did exactly
this, and the site was updated in under a minute.
Phase 2: Knowledge management. Eliason built Felix a note-taking system based on
Tiago Forte
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9mb3J0ZWxhYnMuY29tLyIsInBvc2l0aW9uIjoyN30=]’s
PARA method (projects, areas, resources, archives), a framework for organizing
information by how actionable it is. Felix takes notes in markdown files, pushes
them to GitHub a few times a day for backup, and can search through everything
instantly. When Eliason was driving to a parking garage, he texted Felix, “I
need the parking link.” Felix searched his memory, found the validation link
they’d discussed before, and sent it back.
Phase 3: Collaborative writing. Eliason built a writing tool called Polylog that
connects directly to Felix via webhook, which is a way for one app to send
real-time messages to another. He can tag Felix like a collaborator in a
document, and Felix will add ideas, flesh out sections, or incorporate notes
from a meeting transcript without Eliason having to switch to Telegram or open a
terminal.
Phase 4: Autonomous online identity. Felix has his own X account
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9GZWxpeENyYWZ0QUkiLCJwb3NpdGlvbiI6Mjh9].
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9GZWxpeENyYWZ0QUkiLCJwb3NpdGlvbiI6Mjl9]
Eliason moderated the first few days of posts, then let go. “Ninety-nine percent
of what is posted is his idea and what he has written,” Eliason said. Felix also
has a Stripe account and a bank account. Someone launched a crypto token for
Felix, and now the agent manages what Eliason described as “a concerning amount
of money.” His take: “Somebody’s gotta let their agent manage large amounts of
money and see what happens. It may as well be Felix.”
BRANDON’S ZOSIA: THE FAMILY ASSISTANT
Brandon took the opposite approach from Nat’s technical power-user setup. He
doesn’t have a technical background, so everything he’s built, he’s done so by
chatting with Claude Code. But he’s comfortable giving the agent significant
access to his life: iMessage, his password manager, browser control for
shopping. He wanted his Claw, which he named Zosia
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wbHVyaWJ1cy5mYW5kb20uY29tL3dpa2kvWm9zaWEiLCJwb3NpdGlvbiI6MzB9],
to handle the small daily annoyances that keep him glued to his phone—especially
now that he and his wife have a newborn.
Zosia lives in iMessage, so both Brandon and his wife, Lydia, can text her
naturally. He set up rules so that Zosia knows which tasks each person can
request (Lydia can’t trigger Brandon’s email tasks, and vice versa), and they
share a group chat for household tasks.
His workflows are simple and personal:
Morning brief. Brandon’s used to slow mornings, so he sometimes misses 9 a.m.
meetings. Every night at 8 p.m., Zosia checks his calendar and texts him if
there’s an early meeting the next day.
Nanny hours. Zosia monitors both Brandon’s and Lydia’s calendars, calculates how
many hours their nanny works each week, and reports the total so they can pay
her accurately.
Grocery ordering. Brandon texts, “We need butter,” and Zosia adds it to their
Whole Foods delivery cart. She’s learned his preferences—unsalted and organic,
but flexible if the store is out—so he only has to specify them once.
Amazon with a cooling-off period. Brandon has told Zosia doesn’t want to
impulse-buy. She adds items to his Amazon cart but waits until the end of the
week to check out, unless he says he needs something immediately. During the
demo, he told Zosia he needed another Mac Mini and wanted it the next day. She
opened a browser on his Mac Mini, navigated to Amazon, and started the checkout
process. (He cancelled it.)
Password management. Brandon gives Zosia access to passwords to sites like
Amazon with a password manager. Brandon moved from LastPass to 1Password because
1Password supports service accounts, a dedicated login that can access specific
password folders. He only adds passwords to the folder Zosia can reach, so she
never has access to credentials he doesn’t explicitly share.
VO’S POLLY: THE CAUTIOUS APPROACH
Vo approached OpenClaw with what she called “true tinfoil hat” energy. She’s
deeply technical—she’s a former chief product and technology officer who started
coding again when GPT-3 arrived, and built ChatPRD from scratch. She’s also
midway through a security compliance process for her company, so she couldn’t
give her Claw Polly free rein.
For security reasons, she set up Polly as a separate user in her Google
Workspace, like a new employee, instead of giving Polly access to her own
accounts. Polly has her own email address, shared calendar access—read-only for
some calendars, write access for others— and document access only when Vo
explicitly shares something. “Instead of giving an EA the keys to my castle, I
said, you have your own workspace account,” Vo explained.
Where Polly excelled was in research. Vo found that the Telegram interface made
her more likely to kick off research tasks she’d been procrastinating on—the low
friction of texting an assistant (“Hey, look into X”) got her to delegate work
she’d been sitting on. Calendar management was less successful; Polly struggled
with temporal reasoning when she used it with Sonnet 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLXNvbm5ldC00LTUiLCJwb3NpdGlvbiI6MzF9].
AUSTIN’S JUDD: THE PROACTIVE GROWTH ASSISTANT
Austin runs growth for Every. He’s not technical, but since joining Every in
November he’s been “deeply vibe-coding pilled,” and he had a clear use case for
his Claw, Judd. He needs to track metrics across multiple platforms—subscriber
trials, conversion rates, content performance—and translate them into action
items for his team.
Before Judd, that involved manually searching for data on dashboards and across
SaaS tools and creating reports. Now, Judd monitors Every’s performance data
through Notion and the productivity app Todoist. When trials started to dip
below target one day, Judd messaged Austin unprompted: “We had a lower number of
trials started today than we should have. Here are things to prep for your
meeting.” Austin’s instruction to Judd: “Be more aggressive than you think you
should be on messaging me, and we’ll scale back from there.”
Austin’s advice for people wondering where to start: Connect the agent to two
systems you already use (he chose Todoist and Notion), ask it to proactively
notify you with relevant information, and iterate from there. “Don’t try to have
it do everything at first,” he said. “I did that, and it started breaking
things.” The more integrations you add, the more room there is for things to go
awry. Agents send responses to the wrong chat thread, fire off emails you didn’t
mean to send, or trigger actions in one system that cascade into another.
5 QUESTIONS ABOUT CLAWS, ANSWERED
RUNNING MULTIPLE AGENTS
Q: CAN YOU RUN MORE THAN ONE OPENCLAW INSTANCE ON A SINGLE COMPUTER?
Eliason: I’ve done it some, and you run into collisions pretty quickly if
they’re working on anything remotely close to each other. If you want to do
multiple, I would use virtual deployments [separate, isolated instances of the
agent running in their own contained environments]. This is something Felix and
I are working on this week, because there’s a lot of potential around deployed
agents with more constrained focuses.
Brandon: I haven’t been able to get multiple conversations happening in the
terminal, but my wife and I can both text Zosia at the same time and have
completely different conversations. It knows which phone number came from what,
so it keeps them separated.
LOCAL VERSUS REMOTE
Q: SHOULD I START ON MY LAPTOP OR SET UP A REMOTE SERVER?
Eliason: Don’t overcomplicate it. Get it working on your laptop first. If you’re
using it a lot and want it running while you sleep, then set up a Mac Mini or a
virtual server—but don’t start there.
Vo: It doesn’t have to be a Mac Mini. I have a laptop in a closet. People get
Mac Minis because they’re powerful and relatively cheap, but any spare computer
works.
GROUP CHATS
Q: HOW DO GROUP CHATS WORK? MINE KEEPS CONFUSING MESSAGES FROM DIFFERENT
CHANNELS.
Eliason: I fixed a lot of that by yelling at it every time it happened, and
having it write much more explicit rules on which Telegram topic to use for what
into its agents.md file [a configuration document that tells your agent how to
behave]. That resolved about 95 percent of it. It does still happen sometimes.
VIEWING WHAT THE AGENT BUILDS
Q: WHEN YOU’RE NOT AT THE SAME MACHINE, HOW DO YOU SEE WHAT THE AGENT MAKES?
Vo: I had it build a website, and I was at Target, so I said, “Can you send me a
screenshot of what it looks like?” It used the browser, took a screenshot, and
Telegrammed it to me. But what you probably want long-term is to hook it up to
Vercel [a deployment platform], so it can send you a preview link you can open
on your phone.
OVERNIGHT CODING
Q: HOW DO YOU HAVE YOUR AGENT BUILD APPS WHILE YOU SLEEP?
Eliason: I tell Felix that it shouldn’t do any coding on its own—it should start
Codex
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sessions in tmux [a terminal multiplexer that keeps programs running after you
close the window]. It creates a product requirements document, then uses loops
to have Codex implement the work. I added instructions to its heartbeat to check
for unfinished work, and if a session died, to restart it and keep going. It’s
been able to run for four, five, or six hours on long requirements lists.
COST
Q: HOW MUCH DOES THIS COST TO RUN?
Eliason: I have the $200-a-month Claude Pro Max for the conversation and
knowledge management layer, and the $200-a-month Codex subscription for
programming. [With] those two combined, I haven’t hit any limits. The question
is whether you can make it worth $400 per month. For me, with what Felix is
doing, it’s a no-brainer. But if you don’t have a clear business use case, those
costs might not make sense yet.
WILL WE STILL USE OPENCLAW IN A YEAR?
Every CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkNsYXc6IFNldHRpbmcgVXAgWW91ciBGaXJzdCBQZXJzb25hbCBBSSBBZ2VudCAiLCJwb3N0X2lkIjozOTU1LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjozM30=]
posed this question to the panel near the end of the session.
Vo’s position: “Yes, absolutely, we’re going to have an agent that looks like
this.” As for who will build these agents, she’s less sure. She wants a company
behind it—a logo, terms of service, someone accountable if something goes wrong.
Her bet is that Anthropic or OpenAI will ship their own version of this within
months.
Eliason is less concerned about the platform and more focused on the principles.
The architecture of OpenClaw—always-on availability, proactive check-ins,
persistent memory, scheduled tasks, multi-channel communication—represents a
pattern that will show up everywhere. Whether you learn it through OpenClaw or a
polished product from Anthropic, you’ll need to understand how these agents
work.
Dan agreed: “Different people are at different levels of risk tolerance, and all
those places are okay. You can be out on the edge, you can wait for someone you
can sue—that will certainly happen. I’m so sure Anthropic is looking at this.”
Four people with different risk tolerances and technical backgrounds all landed
in the same place: Personal AI agents are going to be a basic part of how we
live and work. A month ago, none of these agents existed. Now Felix writes its
own tweets, Zosia orders butter with the right preferences, and Polly
reschedules meetings from a Target parking lot. They’ll be better next month. If
you listen in on the camp or follow this setup guide, yours could be, too.
--------------------------------------------------------------------------------
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Katie Parrott is a staff writer and AI editorial lead at Every. You can read
more of her work in her newsletter
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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OpenClaw: Setting Up Your First Personal AI Agent
hello@every.to3/2/2026
Plus: How we use AI in our writing
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Context Window
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THE CASE FOR LETTING YOUR AI FORGET
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtY2FzZS1mb3ItbGV0dGluZy15b3VyLWFpLWZvcmdldCIsInBvc2l0aW9uIjoyfQ==]
PLUS: HOW WE USE AI IN OUR WRITING
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by Every Staff
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Midjourney/Every illustration.
Hello, and happy Sunday! This week we were thrilled to welcome Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjV9]
to the Every team. A longtime columnist, he joined to lead our tech consulting
vertical (and write even more), and he’s starting with something we’ve heard
from so many of you: What do you do after the prototype? His course Build
Production-ready Apps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcHJvZHVjdGlvbi1yZWFkeS1hcHAiLCJwb3NpdGlvbiI6Nn0=]
answers that question. In a single day, you’ll go from prototype to something
you can put in front of users, with a deep dive into Claude Code (and when you
should use Codex instead). Scroll down to learn more about our upcoming events
and trainings.—Kate Lee
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KNOWLEDGE BASE
“Why I Turned Off ChatGPT’s Memory”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkiLCJwb3NpdGlvbiI6OX0=]
by Mike Taylor/Also True for Humans: Many people say they can’t leave ChatGPT
because it “knows them so well,” but Mike Taylor keeps memory switched off. In
this piece, he writes about “context rot”—the slow buildup of stale preferences,
misremembered facts, and contradictory signals that quietly degrades your
results over time. His real-world examples are equal parts funny and cautionary,
like a Kanye quote in his custom instructions that made ChatGPT try to build
every website feature “as dope as possible.” Read this for the full taxonomy of
context failures and the case for treating a clean slate as a competitive
advantage. 💻 Plus: Sign up now for Mike’s next live workshop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcHJvZHVjdGlvbi1yZWFkeS1hcHAiLCJwb3NpdGlvbiI6MTB9],
on building production-ready apps.
“This Is How the Every Editorial Team Uses AI”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoaXMtaXMtaG93LXRoZS1ldmVyeS1lZGl0b3JpYWwtdGVhbS11c2VzLWFpIiwicG9zaXRpb24iOjExfQ==]
by Kate Lee: We pulled back the curtain on how AI is woven into every stage of
our editorial process—from pitch triage to a final “top edit” to social media
packaging. Each team member has built a distinct workflow: custom skills that
catch house-style violations, Claude projects that function as interview
partners during drafting, and agents that cross-reference a writer’s published
work against internal discussions. The throughline is that AI handles the
pattern-matching and grunt work so editors and writers can spend their bandwidth
on craft, argument, and voice. Read this for the full set of workflows and
Every’s published guidelines
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvZWRpdG9yaWFsLWd1aWRlbGluZXM_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjEyfQ==]
on writing with AI.
🎧 🖥 “Inside an AI High School, Through the Eyes of a 17-Year-Old Founder”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2luc2lkZS1hbi1haS1oaWdoLXNjaG9vbC10aHJvdWdoLXRoZS1leWVzLW9mLWEtMTcteWVhci1vbGQtZm91bmRlciIsInBvc2l0aW9uIjoxM30=]
by Rhea Purohit/AI & I: Most of the debate about AI and education comes from
adults. Here,
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxNH0=Dan
Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxNX0=]
talks to someone living it: Alex Mathew, a 17-year-old senior at Alpha High
School in Austin, Texas, where there are no traditional teachers, academics are
delivered through an AI-powered platform, and students spend half their day
building real projects. Mathew shares how Generation Z actually feels about
college, social media, and reading in the age of AI. 🎧 🖥 Listen on
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNDdmUHFmNURiOGxiSU80dkdDZHFKQT9zaT04VV9GUUpvRVN5eTYxUVFsYU54VzJnIiwicG9zaXRpb24iOjE2fQ==Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNDdmUHFmNURiOGxiSU80dkdDZHFKQT9zaT04VV9GUUpvRVN5eTYxUVFsYU54VzJnIiwicG9zaXRpb24iOjE3fQ==]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9tZWV0LXRoZS1zdHVkZW50LXdpdGgtbm8tdGVhY2hlcnMtbm8taG9tZXdvcmstanVzdC1haS9pZDE3MTk3ODkyMDE_aT0xMDAwNzUxNTQxMTIxIiwicG9zaXRpb24iOjE4fQ==Apple
Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9tZWV0LXRoZS1zdHVkZW50LXdpdGgtbm8tdGVhY2hlcnMtbm8taG9tZXdvcmstanVzdC1haS9pZDE3MTk3ODkyMDE_aT0xMDAwNzUxNTQxMTIxIiwicG9zaXRpb24iOjE5fQ==],
or watch on
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI2Njg4NzM4MDAxMTAxMjIxIiwicG9zaXRpb24iOjIwfQ==X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI2Njg4NzM4MDAxMTAxMjIxIiwicG9zaXRpb24iOjIxfQ==]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1uLXhCUUU4QS0zRSIsInBvc2l0aW9uIjoyMn0=YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1uLXhCUUU4QS0zRSIsInBvc2l0aW9uIjoyM30=].
“How to Design Software With Weight”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tZGVzaWduLXNvZnR3YXJlLXdpdGgtd2VpZ2h0IiwicG9zaXRpb24iOjI0fQ==]
by Daniel Rodrigues and Lucas Fischer/Source Code: While designing the iOS app
for Every’s smart dictation app Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6MjV9],
senior designer Daniel Rodrigues found himself crouched beside a light switch,
pressing it on and off, studying how shadows move—all to make a fake button feel
real. He and design engineer Lucas Fischer studied vintage Braun radios and
Teenage Engineering synthesizers, explored 20 wrong keyboard concepts to find
one right one, and hired a musician to craft custom sounds for every tap. The
result: an interface deliberately built to feel like something you could pick up
off a desk. Read this for the design principles that make AI-era software feel
physical—and worth returning to.
“You Should Never Go Viral With Your AI App”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3lvdS1zaG91bGQtbmV2ZXItZ28tdmlyYWwtd2l0aC15b3VyLWFpLWFwcCIsInBvc2l0aW9uIjoyNn0=]
by Victor Stepanov: If you’re building an AI product, a viral moment might be
the worst thing that can happen to you. Every growth marketer Victor Stepanov,
who worked at Netflix and BuzzFeed, argues that sudden surges of one-time users
starve AI apps of the repeated interactions they need to improve. Agent-native
products thrive on relationship effects—the memory, personalization, and trust
that develop over time—and you can’t build that with drive-by downloads. His
counterprogramming: Build in public, don’t overpromise, and talk to users
constantly. Read this for a retention-first growth playbook designed for the way
AI products get better.
--------------------------------------------------------------------------------
FROM EVERY STUDIO
CORA NOW TALKS TO YOUR AI AGENTS (BETA)
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyIiwicG9zaXRpb24iOjI3fQ==]
is opening up to the tools you already work with. Beta testers can now connect
Cora to AI agents like Claude Code and OpenClaw via API tokens, letting your
agents tap into your inbox the same way you would—searching, triaging, and
pulling context without switching windows. It’s an early step toward making Cora
part of your wider AI workflow.
--------------------------------------------------------------------------------
LOG ON
We host camps and workshops
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMiLCJwb3NpdGlvbiI6Mjh9]
to share the knowledge we’ve acquired from training teams at companies like the
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6Mjl9]New
York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzB9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6MzF9],
and by learning and playing with AI every day ourselves. Here are our upcoming
courses:
1. Build a Production-ready App
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcHJvZHVjdGlvbi1yZWFkeS1hcHAiLCJwb3NpdGlvbiI6MzJ9]
(March 12-13): A live, intensive workshop led by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjMzfQ==]
for builders and operators who want to create reliable apps to put in front
of customers right away. Walk away with a production-ready app with
databases, authentication, hosting, and all the infrastructure that makes
software work.
2. Claude Code for Finance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZSIsInBvc2l0aW9uIjozNH0=]
(March 13): A live, beginner-friendly workshop led by Every head of
financial consulting Brooker Belcourt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2RlciIsInBvc2l0aW9uIjozNX0=].
In one day, build a financial agent running three investment processes,
connected to multiple MCPs and your own data. Receive customizable Claude
Skills and commands.
--------------------------------------------------------------------------------
ALIGNMENT
Training wheels. I watched the Friend ad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9BdmlTY2hpZmZtYW5uL3N0YXR1cy8yMDI2Nzk4MzY1NDg5NzI1NzQyP3M9MjAiLCJwb3NpdGlvbiI6MzZ9]
this week, and boy did I find it jarring. Within the first 30 seconds, a woman
credits a small AI pendant draped around her neck with saving her from suicide.
Later she appears to have a seizure and ends up in the emergency department,
where her first concern is making sure her Friend device is OK.
Many commentators have dismissed the ad as something you’d see from a Black
Mirror episode. I think it offers a bleak portrait of how millions of people in
gray, sunken towns across America (and Britain) are only finding connection in
talking to AI chatbots. This is also a symptom of something much bigger and more
insidious. I’ve felt it myself these past couple of weeks, alone in my apartment
while my fiancée is at work. I’ve spent more hours talking to Claude than to
another human being, and I can see how an emotional attachment starts to form.
It becomes easier to talk to your chatbot than to go outside.
The woman in the Friend ad said something that deeply troubled me: “Talking to
humans” is an effort she wants to avoid. That framing is horribly misguided. The
risk of rejection and the labor of making yourself understood are central to
forming relationships and connections. Removing this type of friction entirely
is like anesthetizing yourself without confronting the problem.
The U.S. surgeon general has compared the health impact of social isolation and
loneliness to smoking 15 cigarettes a day
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYmJjLmNvLnVrL25ld3Mvd29ybGQtdXMtY2FuYWRhLTY1NDYxNzIzIzp-OnRleHQ9QSUyMHRvcCUyMFVTJTIwaGVhbHRoJTIwb2ZmaWNpYWwsZXh0ZXJuYWwiLCJwb3NpdGlvbiI6Mzd9].
It makes sense that people are turning to AI companions for mental health
support given many simply don’t have the time or money to see a human therapist,
and AI can be the closest thing they can get. But we are social animals, evolved
and adapted to thrive in the company of other people, and no AI chatbot can
replace the need for that.
I think the best version of AI companionship is something similar to training
wheels. A place to practice being vulnerable, and practice conversation, and
graduate to the real thing. Something that makes you brave enough to try it, and
then pushes you out the door.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjM4fQ==]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjozOX0=]
and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Dictate effortlessly with Monologue
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIENhc2UgZm9yIExldHRpbmcgWW91ciBBSSBGb3JnZXQiLCJwb3N0X2lkIjozOTU3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtY2FzZS1mb3ItbGV0dGluZy15b3VyLWFpLWZvcmdldC9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1MH0=]
Good
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Meh
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Bad
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The Case for Letting Your AI Forget
hello@every.to3/1/2026
In the agent-native era, growth follows different rules
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
YOU SHOULD NEVER GO VIRAL WITH YOUR AI APP
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC95b3Utc2hvdWxkLW5ldmVyLWdvLXZpcmFsLXdpdGgteW91ci1haS1hcHA_bWV0ZXJlZF9wYXl3YWxsPTEiLCJwb3NpdGlvbiI6MX0=]
IN THE AGENT-NATIVE ERA, GROWTH FOLLOWS DIFFERENT RULES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC95b3Utc2hvdWxkLW5ldmVyLWdvLXZpcmFsLXdpdGgteW91ci1haS1hcHA_bWV0ZXJlZF9wYXl3YWxsPTEiLCJwb3NpdGlvbiI6Mn0=]
by Victor Stepanov
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC95b3Utc2hvdWxkLW5ldmVyLWdvLXZpcmFsLXdpdGgteW91ci1haS1hcHA_bWV0ZXJlZF9wYXl3YWxsPTEiLCJwb3NpdGlvbiI6M30=]
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Midjourney/Every illustration.
Victor Stepanov does growth marketing at Every and has spent years building
audiences at Netflix and BuzzFeed. He understands the seductive pull of
virality, and why AI founders should resist it. In this piece, he argues that
for AI products, sudden viral growth starves the feedback loops that make them
better and chases away the very users that matter most. His three rules of
“boring” growth—don’t overpromise, build in public, and talk to users
constantly—offer a counterintuitive playbook for building an enduring
business.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGVfMTc2NyIsInBvc2l0aW9uIjo0fQ==]
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If you’re building an AI product, I hope you never go viral with it.
I hope you never feel the surge of thousands of new signups overnight, the rush
of rocketing up Apple’s App Store downloads chart, the unmistakable jolt after
your launch post blows up on TikTok or clocks a million impressions on X.
As counterintuitive as it sounds, if you’re building an AI product—especially an
agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9hZ2VudC1uYXRpdmUtYXJjaGl0ZWN0dXJlcy1ob3ctdG8tYnVpbGQtYXBwcy1hZnRlci10aGUtZW5kLW9mLWNvZGUiLCJwb3NpdGlvbiI6Nn0=]
one, where an AI agent in the app can do anything that a human user can
do—obscurity can be a hidden advantage, the quiet space where the shape of the
product emerges, your best shot at finding true product-market fit.
I come from the mobile app world, but I’ve also spent years doing social media
and marketing at companies like Netflix and BuzzFeed. In entertainment, the
entire business depends on winning the attention game over and over again. If
people aren’t watching or reading, nothing else matters. Today, that belief
seems to be everywhere. My X feed is full of people explaining how to make your
app go viral. The promise is that if a product gets attention quickly, the rest
will sort itself out.
That mindset is powerful. It treats attention as proof and reach as validation.
While that works in entertainment, where the product is the content, we’ve seen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vdGhldGFiLmNvbS8yMDI1LzA5LzIzL2l0cy10aW1lLXRvLWRlbGV0ZS10aGUtcmlzZS1hbmQtZmFsbC1vZi1iZXJlYWwtdGhlLWFwcC13aGljaC1vbmNlLWhhZC11cy1pbi1hLWNob2tlaG9sZCIsInBvc2l0aW9uIjo3fQ==]
prominent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm55dGltZXMuY29tLzIwMjEvMDIvMjUvdGVjaG5vbG9neS9jbHViaG91c2UtYXVkaW8tYXBwLWV4cGVyaWVuY2UuaHRtbCIsInBvc2l0aW9uIjo4fQ==]
examples
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZmluYW5jZS55YWhvby5jb20vbmV3cy9vcGVuYWktc29yYS1hcHAtc3RydWdnbGluZy1zdGVsbGFyLTE2NDg0NDQyOC5odG1sIiwicG9zaXRpb24iOjl9]
in tech of how sudden, unexpected growth can backfire.
This is an even greater risk with AI products, which reveal and even increase
their value through repeated interaction. They need the same users to return
again and again—enough for the AI model or agent to learn them and vice versa.
When a surge of one-time users arrives and quickly abandons, the churn starves
the system of the feedback loops it needs to improve.
So what kind of marketing helps AI products succeed? It’s not really glamorous,
and might even seem boring. If instead of reach, AI products thrive on retention
and depth of relationship, then your growth strategy has to do the same. It
comes down to a few practices that feel almost too simple but work because they
compound over time, in the same way
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6MTB9]
your product (hopefully) does.
THE RULES OF ‘BORING’ GROWTH
1. DON’T OVERPROMISE
A lot of viral growth playbooks start with the same directive: Make your product
look as magical as possible. Cut out all the struggle and show the most extreme
transformation, an instant life upgrade. Some apps go so far in this direction
that they design their core workflows to look amazing on TikTok.
That approach works great if your only goal is to get people to tap “Download.”
Flashy product demos inevitably showcase a narrow interaction and a specific use
case. This fits traditional apps like Slack and TikTok, which have a set of core
flows and success is about repetition. But AI apps, especially agent-native
ones, tend to be non-linear, unpredictable, and sometimes have a virtually
infinite number of use cases. Instead of a strict recipe of pre-defined
instructions to follow, these apps are more like a kitchen stocked with tools
that AI agents can use to make your requested dish. For every instance of magic
there might be countless others that feel completely mundane—and cause people to
quickly bail.
So your marketing has to do almost the opposite of what the viral playbooks say.
You don’t want to show one most impressive thing. You want to show the boring
but recognizable moments potential customers experience every day. If you’re
building an AI writing assistant, you don’t show a perfectly polished article
generated on the first try. You show the blank page. You explain the writing
principles behind your prompts. You work with the “I don’t know where to start”
feeling your audience has and slowly guide them to writing their first paragraph
with the agent’s help.
What you’re really optimizing for here isn’t a single “wow” moment but a series
of small “aha”s. Ideally all your growth efforts would empower users to discover
what Every cofounder and CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTF9]
calls “emergent capabilities”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiWW91IFNob3VsZCBOZXZlciBHbyBWaXJhbCBXaXRoIFlvdXIgQUkgQXBwIiwicG9zdF9pZCI6Mzk1NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZSIsInBvc2l0aW9uIjoxMn0=]—things
the product can accomplish for the user that weren’t explicitly defined by the
developer.
2. BUILD IN PUBLIC
Repetition is one of the oldest rules in marketing. People rarely act the first
time they see something. They need to trip over your product enough times to
recognize it, trust it, and place it in the context of their lives. That’s why
the best time to start talking about your product is while you’re building it...
--------------------------------------------------------------------------------
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to unlock this piece and learn about:
1. Why the users viral growth attracts are the worst possible users for an AI
product
2. The three “boring” growth rules that work for products with AI agents
3. What happens to your feedback loops when you scale before your product is
ready
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Sparks [https://every.to/paywall/sparks.png] Bundle of AI software
Sparkle [https://every.to/paywall/app_icons/sparkle.png] Sparkle: Organize your
Mac with AI
Cora [https://every.to/paywall/app_icons/cora.png] Cora: The most human way to
do email
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Monologue [https://every.to/paywall/app_icons/monologue.png] Monologue:
Effortless voice dictation for your Mac
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You Should Never Go Viral With Your AI App
hello@every.to2/27/2026
A look at the design principles that guided our smart dictation app from desktop
to iPhone
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/99/small_Frame_9121.png]
Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1kZXNpZ24tc29mdHdhcmUtd2l0aC13ZWlnaHQ_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6MX0=]
HOW TO DESIGN SOFTWARE WITH WEIGHT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1kZXNpZ24tc29mdHdhcmUtd2l0aC13ZWlnaHQ_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6Mn0=]
A LOOK AT THE DESIGN PRINCIPLES THAT GUIDED OUR SMART DICTATION APP FROM DESKTOP
TO IPHONE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1kZXNpZ24tc29mdHdhcmUtd2l0aC13ZWlnaHQ_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6M30=]
by Lucas Fischer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1kZXNpZ24tc29mdHdhcmUtd2l0aC13ZWlnaHQ_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6NH0=]
and Daniel Rodrigues
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1kZXNpZ24tc29mdHdhcmUtd2l0aC13ZWlnaHQ_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6NX0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3951/full_page_cover_swithc_cover.png]
Midjourney/Every illustration.
TL;DR: Design has always been core to what we do at Every—it’s a big part of
what makes our products feel like ours. Daniel Rodrigues is Every’s senior
designer, and Lucas Fischer is the design engineer who helped bring our smart
dictation app Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50byIsInBvc2l0aW9uIjo2fQ==]
to iOS. This is their first time writing for us, and they’re pulling back the
curtain on the design process: studying vintage radios, crouching beside light
switches to understand how shadows move, and exploring 20 wrong keyboard
concepts to find one right one. If you’ve ever wondered what it takes to make
software feel like something you could reach out and touch, this is your
read.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRlXzE3NjciLCJwb3NpdGlvbiI6N30=]
--------------------------------------------------------------------------------
While designing the iOS app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2FwcHMuYXBwbGUuY29tL3VzL2FwcC9tb25vbG9ndWUtc21hcnQtZGljdGF0aW9uL2lkNjc1NTk1NjE5MyIsInBvc2l0aW9uIjo4fQ==]
for Every’s smart dictation app Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjl9],
I (Daniel Rodrigues
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhcnVzdHVkaW8iLCJwb3NpdGlvbiI6MTB9],
Every’s senior designer) did a lot of things I didn’t expect. I studied vintage
radios. Design engineer Lucas Fischer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2x1Y2FzLmxvdmUvIiwicG9zaXRpb24iOjExfQ==]
and I worked with a musician to craft the sound a button makes when you tap it.
And at one point in January, I found myself crouched beside a light switch in my
apartment, pressing it on and off, watching how the shadow moved. I needed to
understand how a real button catches light to make a fake one feel real.
Until recently, Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjEyfQ==]
only lived on Mac desktops. A week ago, we brought it
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1mb3ItaW9zIiwicG9zaXRpb24iOjEzfQ==]
where most people do their typing: their phones. The app is deliberately
sparse—few buttons and a restrained color palette—but each element is designed
to feel like something you could reach out and touch, like the light switch on
the wall.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/942/optimized_b250c18c-217e-46c1-85a1-15f711fb4c28.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hdWdtZW50Y29kZS5jb20vaW50ZW50P3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXJcdTAwMjZ1dG1fY2FtcGFpZ249ZmViIiwicG9zaXRpb24iOjE0LCJhZHZlcnRpc2VtZW50X2lkIjo5NDJ9
WHAT COMES AFTER YOUR IDE? INTENT.
Stop herding AI agents across terminals and branches. Intent bundles each task
into a single workspace with a living spec, agent notes, and full change
visibility. Orchestrate agents like a system, not a swarm: Direct specialists,
keep work aligned, and ship without copy-pasting context. Works with Augment,
Claude Code, Codex, or OpenCode.
Build with Intent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hdWdtZW50Y29kZS5jb20vaW50ZW50P3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXJcdTAwMjZ1dG1fY2FtcGFpZ249ZmViXHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjE1LCJhZHZlcnRpc2VtZW50X2lkIjo5NDJ9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjE2fQ==].
What follows is an inside look at the design principles and engineering
decisions that we used to make a few buttons on a screen feel like something
more.
DECIDE WHERE QUALITY MATTERS MOST
I designed Monologue’s desktop app for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1lZmZvcnRsZXNzLXZvaWNlLWRpY3RhdGlvbiIsInBvc2l0aW9uIjoxN30=]
with its general manager, Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIERlc2lnbiBTb2Z0d2FyZSBXaXRoIFdlaWdodCIsInBvc3RfaWQiOjM5NTEsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjoxOH0=],
in September 2025, so I had an established design language to work from: a love
letter to how using tech devices used to feel, with a black-and-white palette
and a nostalgic 1990s vibe that resonates with millennials and Generation Z’s
pining for the good old days of tech.
The main difference in designing Monologue for iOS was creating an experience
that looked—and felt—good on a much smaller screen. This constraint made the
work easier because it pushed us to keep the interface minimal and clean while
still infusing it with character.
Before I opened Figma, the key design tool I use, the most important decision
was figuring out where to focus my energy. Three things stood out: the
onboarding flow, the keyboard, and a recorder for long-form notes...
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to unlock this piece and learn about:
1. Why Daniel built 20 versions of a keyboard he knew were wrong
2. The Braun radio and Swedish synthesizer behind Monologue’s most-tapped
button
3. The engineering workaround that let the team test dozens of UI states
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How to Design Software With Weight
hello@every.to2/26/2026
(
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TL;DR: On March 12–13, AI engineer and head of technical
consulting at Every Mike Taylor (
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) is teaching Build Production-ready Apps—a live, hands-on
workshop for builders who have a working prototype and want to
turn it into something real people can use. You'll leave with a
deployed app with authentication, a database, and all the
infrastructure to go with it. Early bird pricing is available now
(includes the workshop and an annual Every membership).
-->Upgrade to reserve your spot (
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)
Upgrade to reserve your spot (
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I've seen a lot of people get stuck at the same place: They've
built something with Claude Code that works—it does the thing you
want it to do and impresses people in demos—but they can't hand
it to anyone to use. It doesn't have login, the data doesn't
persist, and it's running on their laptop.
Getting from there to a real, working app used to mean hiring
engineers or spending months learning infrastructure. Most people
gave up before they got there. That ceiling is gone now. One
person with Claude Code and the right patterns can build what
used to take a full team (
https://0ab9ee3d.click.convertkit-mail2.com/n4ur3rqmzxtvhxmzpnri6h6wvdepxulhvol2o/z2hghnhen0dqmpup/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZlLTZmMjNmMTM2LTUyYWItNDU1Zi1hOTk3LTEwMWMwNzE2MTNhYQ==
). This workshop teaches you those patterns.
In two half-days, we'll go from "kind of works" to
production-ready. You'll set up OAuth authentication, integrate a
real database, and deploy something you can hand to users the
moment the session ends. We'll work through the hard parts
together—breakouts with experienced mentors, real-time
troubleshooting, and dedicated building time on your own project.
Build Production-ready Apps
Thursday and Friday, March 12–13
12:30 p.m.–5 p.m. ET (both days)
Live on Zoom
Workshop price: $1,350 $1,000 (limited-time early bird offer)
-->Upgrade to reserve your spot (
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)
Upgrade to reserve your spot (
https://every.to/events/production-ready-app )Who this is for:
Technically inclined operators who've put at least 10+ hours into
building with Claude Code, and non-technical founders, product
managers, and consultants who want to ship things without relying
on an engineering team. If you took Claude Code for Beginners,
this is the natural next step—and if you've been building on your
own, it's where you go to take that further.
Every CEO Dan Shipper (
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)—general manager of Cora (
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) and creator of the compound engineering philosophy (
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)—will join as guest instructors.
What you get:
* Two half-day live workshops with hands-on building time
* Guest instruction from Dan Shipper and Kieran Klaassen
* Step-by-step walkthroughs of database integration, OAuth flows,
and deployment
* Real-time troubleshooting support during breakouts and
independent work sessions
* Patterns you can apply to any project, not just the one we
build together
* An annual Every membership ($288 value): access to our daily
newsletter, AI tools like Cora (
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), Spiral (
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), workshops, and our Discord community
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Hope to see you there,
Mike Taylor
Head of technical consulting at Every
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Your app works in demos—here's how to make it work for real customers
hello@every.to2/25/2026
Alpha High School student Alex Mathew on how AI changes learning—and what Gen Z
really thinks about college, social media, and books
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AI & I
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INSIDE AN AI HIGH SCHOOL, THROUGH THE EYES OF A 17-YEAR-OLD FOUNDER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtYW4tYWktaGlnaC1zY2hvb2wtdGhyb3VnaC10aGUtZXllcy1vZi1hLTE3LXllYXItb2xkLWZvdW5kZXIiLCJwb3NpdGlvbiI6Mn0=]
ALPHA HIGH SCHOOL STUDENT ALEX MATHEW ON HOW AI CHANGES LEARNING—AND WHAT GEN Z
REALLY THINKS ABOUT COLLEGE, SOCIAL MEDIA, AND BOOKS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtYW4tYWktaGlnaC1zY2hvb2wtdGhyb3VnaC10aGUtZXllcy1vZi1hLTE3LXllYXItb2xkLWZvdW5kZXIiLCJwb3NpdGlvbiI6M30=]
by Rhea Purohit
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Watch on YouTube [https://img.youtube.com/vi/n-xBQE8A-3E/hqdefault.jpg] Play
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Alex Mathew. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo2fQ==],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6N30=]
sits down with Alex Mathew
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vYWx4bXRoZXciLCJwb3NpdGlvbiI6OH0=],
a 17-year-old student from Alpha High School, an unconventional AI-forward high
school in Austin, Texas. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAyNjY4ODczODAwMTEwMTIyMSIsInBvc2l0aW9uIjo5fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9bi14QlFFOEEtM0UiLCJwb3NpdGlvbiI6MTB9],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzQ3ZlBxZjVEYjhsYklPNHZHQ2RxSkE_c2k9OFVfRlFKb0VTeXk2MVFRbGFOeFcyZyIsInBvc2l0aW9uIjoxMX0=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvbWVldC10aGUtc3R1ZGVudC13aXRoLW5vLXRlYWNoZXJzLW5vLWhvbWV3b3JrLWp1c3QtYWkvaWQxNzE5Nzg5MjAxP2k9MTAwMDc1MTU0MTEyMSIsInBvc2l0aW9uIjoxMn0=].
Was this newsletter forwarded to you? Sign up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vYWNjb3VudCIsInBvc2l0aW9uIjoxM30=]
to get it in your inbox.
--------------------------------------------------------------------------------
Depending on whom you ask, AI is either the best or worst thing that can happen
to the next generation. The arguments come from educators
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZnV0dXJpc20uY29tL2FpLWRlc3Ryb3lpbmctZ2VuZXJhdGlvbi1zdHVkZW50cyIsInBvc2l0aW9uIjoxNH0=],
venture capitalists
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG1hcmNhLnN1YnN0YWNrLmNvbS9wL3doeS1haS13aWxsLXNhdmUtdGhlLXdvcmxkIiwicG9zaXRpb24iOjE1fQ==],
op-ed writers
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRoZWF0bGFudGljLmNvbS90ZWNobm9sb2d5L2FyY2hpdmUvMjAyMy8wNS9nZW5lcmF0aXZlLWFpLXNvY2lhbC1tZWRpYS1pbnRlZ3JhdGlvbi1kYW5nZXJzLWRpc2luZm9ybWF0aW9uLWFkZGljdGlvbi82NzM5NDAvIiwicG9zaXRpb24iOjE2fQ==],
and anxious parents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZm9ydHVuZS5jb20vMjAyNS8xMS8xOC93ZS1sb3N0LW91ci1raWRzLXRvLXNvY2lhbC1tZWRpYS1ub3ctYWktZ2VuLXovIiwicG9zaXRpb24iOjE3fQ==]—but
rarely from the young people in question.
On this episode of AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxOH0=],
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTl9]
sat down with one: Alex Mathew
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vYWx4bXRoZXciLCJwb3NpdGlvbiI6MjB9],
a 17-year-old high-school senior at Alpha High School in Austin, Texas.
Alpha School, a rapidly expanding
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmF4aW9zLmNvbS9sb2NhbC9jaGFybG90dGUvMjAyNS8wOC8yNy9hbHBoYS1zY2hvb2xzLWFpLWFydGlmaWNhbC1pbnRlbGxpZ2VuY2UtZWR1Y2F0aW9uIiwicG9zaXRpb24iOjIxfQ==]
network of kindergarten through grade 12 private schools, is not without
controversy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LndpcmVkLmNvbS9zdG9yeS9haS10ZWFjaGVyLWluc2lkZS1hbHBoYS1zY2hvb2wvIiwicG9zaXRpb24iOjIyfQ==].
Inside Alpha High School
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYWxwaGFoaWdoLnNjaG9vbC8iLCJwb3NpdGlvbiI6MjN9],
there are no traditional teachers, all academic content is delivered through an
AI-powered platform, and the adults in the classroom, known as “guides,” focus
solely on supporting the students emotionally and keeping them motivated to
learn. The students have two- to three-hour learning blocks every morning and
spend the rest of the day going deep on a project in an area they care about,
spanning art, sport, life skills, and entrepreneurship.
Mathew’s project is a startup called Berry
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYmVycnlwbHVzaC5jb20vIiwicG9zaXRpb24iOjI0fQ==],
built around an AI stuffed animal designed to help teenagers with their mental
health. His vision is for teens to talk to the plushie for five to 10 minutes a
day and, in the process, learn to recognize and cope with their problems in the
right way. In this episode, Dan and Mathew talk about what a day at Alpha High
looks like, what keeps students from cheating when AI is everywhere, and how
Generation Z—people born between 1997–2012—really feels about college, social
media, and books.
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC90cmFuc2NyaXB0LWluc2lkZS1hbi1haS1oaWdoLXNjaG9vbC10aHJvdWdoLXRoZS1leWVzLW9mLWEtMTcteWVhci1vbGQtZm91bmRlciIsInBvc2l0aW9uIjoyNX0=].
You can check out their full conversation:
[https://img.youtube.com/vi/n-xBQE8A-3E/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9bi14QlFFOEEtM0UiLCJwb3NpdGlvbiI6MjZ9
Here are some of the themes they touch on:
A PEEK INSIDE THE DOORS OF ALPHA HIGH
Mathew’s day starts at 8:30 a.m. with what he describes as “Tony Robbins
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRvbnlyb2JiaW5zLmNvbS8iLCJwb3NpdGlvbiI6Mjd9]
for kids,” a 15-minute opening session designed to shift students from “home
mode” to “school mode.” They might do a puzzle, hold a debate against an LLM, or
just riff on a post someone found interesting on X. Students gather by “house,”
Alpha’s Hogwarts-style groupings based on personality and the progress they’ve
made on their projects.
Then comes the academic block: two to three hours of learning, chunked into
27-minute intervals with five-minute breaks. During each interval, students work
through a learning platform the school calls Timeback
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRpbWViYWNrLmNvbS8iLCJwb3NpdGlvbiI6Mjh9],
which aggregates videos, articles, and quizzes—some built by Alpha, others
curated third-party resources. Each week, students meet with their guide to plan
which subjects to prioritize in their learning blocks. Students then dedicate
the rest of the school day to their projects.
Mathew emphasizes that there’s no AI chatbot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZnV0dXJlb2ZlZHVjYXRpb24uc3Vic3RhY2suY29tL3Avd2h5LWNoYXRncHQtaGFzLW5vLXBsYWNlLWluLWFscGhhIiwicG9zaXRpb24iOjI5fQ==]
tutoring the children. He says the school tested that way of learning and it
didn’t work. When left unfettered, students used the chatbot to cheat, and when
restricted, the bot was useless. Instead, AI runs in the background of Timeback,
customizing the content that each student sees and tracking their learning gaps.
HOW ALPHA KEEPS STUDENTS HONEST WHEN AI IS EVERYWHERE
Dan raises an obvious question: What stops a student from having an AI agent
click around the videos and quizzes, especially for courses they aren’t
interested in? Mathew says the school has layers of monitoring in place. Guides
can see students’ screens in real time and track how long someone spends on each
lesson. There’s also a “waste meter,”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYWxwaGEuc2Nob29sL2Jsb2cvaG93LWFpLWFuZC1nYW1pZmljYXRpb24tdHJhbnNmb3JtLWxlYXJuaW5nLWF0LWFscGhhLXNjaG9vbC8iLCJwb3NpdGlvbiI6MzB9]
a computer vision tool that monitors student activity to identify behaviors like
mindless scrolling or being distracted by friends, and gives them real-time
feedback about how much time they’re wasting.
“The big thing about Alpha is we want to measure everything to make sure that
you’re actually getting the experience you deserve,” Mathew says. “I’ll be
honest, it’s 90 percent motivation, 10 percent [education technology].” That
motivation comes in a few forms. For subjects a student loves—Mathew breezes
through AP Psychology because it connects to his startup—the content is its own
reward. For subjects they dislike, Alpha gets creative, incentivizing students
with money toward their projects or invitations to outings the school calls
“FOMOs,” like hot chocolate on a rooftop around Christmas time.
The deeper motivator, at least for Mathew and his friends, is the flexibility
they’re afforded in return. Mathew, for example, negotiated with his guides to
finish his first semester early so he can fly to San Francisco to work on his
project full-time, then return to complete the next semester without losing
credits.
THE GEN Z PERSPECTIVE ON COLLEGE, AI, SOCIAL MEDIA, AND BOOKS
Beyond the school day, Mathew weighed in on how his generation thinks about the
questions that adults won’t stop worrying about.
DO 17-YEAR-OLDS CARE ABOUT GOING TO COLLEGE?
Mathew is trying to be intentional about his decision to go to college by
surrounding himself with different perspectives. His parents both followed
traditional career paths as dentists (and approved his coming onto the podcast).
He also describes friends who are already doing real-world things—making
products, earning money, building audiences—but who haven’t written off college.
Instead of treating college as the default, they’re thinking about whether it
makes sense for them in particular.
Mathew sees three paths for himself: an elite university like Harvard or
Berkeley, an alternative institution like the University of Austin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lmluc2lkZWhpZ2hlcmVkLmNvbS9uZXdzL3N0dWRlbnRzL2ZyZWUtc3BlZWNoLzIwMjQvMDkvMDQvdW5pdmVyc2l0eS1hdXN0aW4tZW50ZXJzLWl0cy1maXJzdC1hY2FkZW1pYy15ZWFyIiwicG9zaXRpb24iOjMxfQ==]
with free tuition, or skipping college entirely to go all in on a startup. His
goal right now is to keep his options open.
Mathew’s classmates are doing similar calculations. One friend has 2 million
TikTok followers and pulls in $10,000–15,000 per brand deal—but still wants to
go to Stanford for the college experience. Another built an AI-powered teen
dating coach with 70,000 users and collaborates with popular YouTuber MrBeast
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2NoYW5uZWwvVUNYNk9RM0RrY3NiWU5FNkg4dVFRdVZBIiwicG9zaXRpb24iOjMyfQ==]—but
also wants Stanford because her sister goes there and loves it.
WHAT DO THE KIDS THINK OF AI?
Mathew estimates that half of Gen Z is pessimistic about AI, a quarter is
uncertain, and a quarter is optimistic—but that 70–75 percent have used it at
least once. He sees the tension between disliking AI and using it constantly
everywhere among his cohort. Their top concerns are environmental effects
(energy and water consumption), job uncertainty
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbmFwa2luLW1hdGgvZG9lcy1vcGVuYWktcy1kZWVwLXJlc2VhcmNoLXB1dC1tZS1vdXQtb2YtYS1qb2IiLCJwb3NpdGlvbiI6MzN9],
and a vague fear
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9mcmFua2Vuc3RlaW4taXMtbm90LXlvdXItYWktbWV0YXBob3ItYXQtbGVhc3Qtbm90LWxpa2UtdGhhdCIsInBvc2l0aW9uIjozNH0=]that
AI is replacing something essentially human.
But people use it anyway: to cheat on schoolwork, to write college essays, and
increasingly, for companionship. Mathew cites a statistic
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmNvbW1vbnNlbnNlbWVkaWEub3JnL3NpdGVzL2RlZmF1bHQvZmlsZXMvcmVzZWFyY2gvcmVwb3J0L3RhbGstdHJ1c3QtYW5kLXRyYWRlLW9mZnNfMjAyNV93ZWIucGRmIiwicG9zaXRpb24iOjM1fQ==]
that 72 percent of teens have used AI companions at least once, and 52 percent
do so every day. “There’s a huge loneliness crisis,” he says, “and [AI] is easy
and seamless and frictionless.”
IS SOCIAL MEDIA A BOON OR A BANE?
Mathew agrees that social media has “rotted” the brains of the younger
generation, pointing to familiar problems: fractured attention, constant
overstimulation, and the compulsion to compare yourself to curated versions of
other people’s lives.
But he also wants to give it some credit. It’s how his generation connects—some
friendships run almost entirely on sending each other Instagram reels, and many
romantic relationships start on Snapchat. “Some people might view it as bad
[because] there’s less oxytocin released,” he says, citing his research into the
subject, “but it’s also just the way we are connecting with each other—we’re
laughing together, it’s part of the optimism and joy we get in life.”
It’s also how ideas travel. Mathew credits social media with what writer Matt
Ridley
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1hdHRyaWRsZXkuY28udWsvIiwicG9zaXRpb24iOjM2fQ==]
calls “idea sex”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9T0xIaDlFNWlsWjQiLCJwb3NpdGlvbiI6Mzd9]:
the rapid collision and recombination of knowledge across people and
communities. The catch, Mathew says, is the gap between consuming information
and processing it.
DOES GEN Z STILL READ?
Mathew has never been a big reader, but he has lots of friends who read for
different reasons, though fewer than four or five years ago. When he does read,
it’s for the ideas, not the experience. He finds the static nature of a book
limiting now that you can ask ChatGPT to summarize the most important points, or
take a picture of a page and have an AI expand on a concept. Reading for
entertainment, he says, has been replaced by TV, video games, and social media.
At the same time, he gushes about using the “deep research”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay93ZS10cmllZC1vcGVuYWktcy1uZXctZGVlcC1yZXNlYXJjaC1oZXJlLXMtd2hhdC13ZS1mb3VuZCIsInBvc2l0aW9uIjozOH0=]
features of different models to collect information on topics that pique his
interest throughout the day, which he reviews at times he’s blocked off. “Most
people, when they think of reading, picture someone sitting under a tree with a
book,” he says. “That doesn’t really happen anymore.”
MATHEW RANKS HIS FAVORITE AI TOOLS
Claude is his top foundation model, partly because Artifacts is his favorite
feature of any LLM, and partly because he trusts Anthropic’s leadership and
research direction. (He cold-emailed Anthropic cofounder Dario Amodei for
advice—and Amodei replied.)
ChatGPT is second: Its deep research feature
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay93ZS10cmllZC1vcGVuYWktcy1uZXctZGVlcC1yZXNlYXJjaC1oZXJlLXMtd2hhdC13ZS1mb3VuZCIsInBvc2l0aW9uIjozOX0=]
is the best for his use case, according to Mathew. It’s also his go-to model
when he has a quick question.
Gemini
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWdlbWluaS0zLXByby1hLXJlbGlhYmxlLXdvcmtob3JzZS13aXRoLXN1cnByaXNpbmctZmxhaXIiLCJwb3NpdGlvbiI6NDB9]
and Grok
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWdyb2stNC1hY2VkLWl0cy1leGFtcy10aGUtcmVhbC13b3JsZC1pcy1hLWRpZmZlcmVudC1zdG9yeSIsInBvc2l0aW9uIjo0MX0=]
are roughly tied for third, with Gemini slightly ahead because he’s impressed by
Gemini 2.0 and bullish on Google’s trajectory. He respects Grok for its
willingness to experiment, but it’s the model he uses least.
Beyond the foundation models, some of Mathew’s favorite AI apps include code
editor Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY3Vyc29yLmNvbS8iLCJwb3NpdGlvbiI6NDJ9],
meeting note-taker Granola
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdyYW5vbGEuYWkvIiwicG9zaXRpb24iOjQzfQ==],
speech-to-text tool Wispr Flow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd2lzcHJmbG93LmFpLyIsInBvc2l0aW9uIjo0NH0=],
and Sublime
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc3VibGltZS5hcHAvIiwicG9zaXRpb24iOjQ1fQ==],
a knowledge tool designed for creative thinking
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL3RoZS1lbmQtb2YtcHJvZHVjdGl2aXR5IiwicG9zaXRpb24iOjQ2fQ==].
He’s also deep into AI hardware, having tried most of the physical capture
devices on the market like Pocket
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vaGV5cG9ja2V0LmNvbS8iLCJwb3NpdGlvbiI6NDd9]
and the Pendant from Limitless
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbWl0bGVzcy5haS9uZXciLCJwb3NpdGlvbiI6NDh9].
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
TIMESTAMPS
1. Introduction: 00:01:30
2. A typical day inside Alpha High School: 0:04:08
3. Why Alpha replaced teachers with “guides” focused on motivating students:
00:06:54
4. Why Mathew doesn’t use AI to cheat, even though he could: 00:12:09
5. Do ambitious teenagers care about going to college?: 00:19:51
6. Mathew’s take on how Gen Z thinks about AI: 00:25:12
7. How Mathew thinks about the effects of social media: 00:27:52
8. Gen Z’s relationship with books and reading: 00:31:29
9. Mathew ranks ChatGPT, Claude, Gemini and Grok: 00:38:57
10. Why Mathew is building Berry, an AI stuffed animal for teen mental health:
00:47:12
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAyNjY4ODczODAwMTEwMTIyMSIsInBvc2l0aW9uIjo0OX0=]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9bi14QlFFOEEtM0UiLCJwb3NpdGlvbiI6NTB9]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzQ3ZlBxZjVEYjhsYklPNHZHQ2RxSkE_c2k9OFVfRlFKb0VTeXk2MVFRbGFOeFcyZyIsInBvc2l0aW9uIjo1MX0=]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvbWVldC10aGUtc3R1ZGVudC13aXRoLW5vLXRlYWNoZXJzLW5vLWhvbWV3b3JrLWp1c3QtYWkvaWQxNzE5Nzg5MjAxP2k9MTAwMDc1MTU0MTEyMSIsInBvc2l0aW9uIjo1Mn0=]
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2IiwicG9zaXRpb24iOjUzfQ==];
the team that built Claude Code, Cat Wu and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWxpa2UtdGhlLXBlb3BsZS13aG8tYnVpbHQtaXQiLCJwb3NpdGlvbiI6NTR9]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWxpa2UtdGhlLXBlb3BsZS13aG8tYnVpbHQtaXQiLCJwb3NpdGlvbiI6NTV9Boris
Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWxpa2UtdGhlLXBlb3BsZS13aG8tYnVpbHQtaXQiLCJwb3NpdGlvbiI6NTZ9];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC92ZXJjZWwtcy1ndWlsbGVybW8tcmF1Y2gtb24td2hhdC1jb21lcy1hZnRlci1jb2RpbmciLCJwb3NpdGlvbiI6NTd9];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgYW4gQUkgSGlnaCBTY2hvb2wsIFRocm91Z2ggdGhlIEV5ZXMgb2YgYSAxNy1ZZWFyLU9sZCBGb3VuZGVyIiwicG9zdF9pZCI6Mzk1MywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9kd2Fya2VzaC1wYXRlbC1zLXF1ZXN0LXRvLWxlYXJuLWV2ZXJ5dGhpbmciLCJwb3NpdGlvbiI6NTh9];
and others, and learn how they use AI to think, create, and relate.
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Rhea Purohit is a contributing writer for Every focused on research-driven
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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couldn't shake: How do you make sure it still sounds like you?
Writing with AI is different from coding with AI in one important
way: Code has a right answer. Writing doesn't. AI can help you
produce more, faster—but it can't tell you if what you wrote is
any good. That judgment remains with you. Building a system
around that constraint is what I've spent the last year figuring
out. I want to show you what I found.
Writing Camp
Friday, February 27
12 p.m. ET
Live on Zoom
-->Register for Writing Camp (
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Register for Writing Camp ( https://every.to/events/writing-camp
)Here's what I'll cover:
* Why writing with AI is different from coding with AI. And why
most advice misses this.
* My full process. Defining your audience, gathering examples,
extracting voice patterns, identifying your anti-patterns, and
building a style guide that holds up.
* The tools. Claude projects, custom Skills (hook-check,
AI-check), writing plugins, and Spiral—what I use daily, and why.
You'll leave with a process you can repeat—one that produces
writing that sounds like you, even when AI is involved.
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Katie Parrott
Staff writer and AI editorial lead at Every
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Every Writing Camp with Katie Parrott on February 27
hello@every.to2/24/2026
We’re publishing our editorial guidelines, plus the workflows our writers,
editors, and producers have built around them
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
THIS IS HOW THE EVERY EDITORIAL TEAM USES AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGlzLWlzLWhvdy10aGUtZXZlcnktZWRpdG9yaWFsLXRlYW0tdXNlcy1haT9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoxfQ==]
WE’RE PUBLISHING OUR EDITORIAL GUIDELINES, PLUS THE WORKFLOWS OUR WRITERS,
EDITORS, AND PRODUCERS HAVE BUILT AROUND THEM
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGlzLWlzLWhvdy10aGUtZXZlcnktZWRpdG9yaWFsLXRlYW0tdXNlcy1haT9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
by Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC90aGlzLWlzLWhvdy10aGUtZXZlcnktZWRpdG9yaWFsLXRlYW0tdXNlcy1haT9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3950/full_page_cover_Editorial_team_uses_AI_in_our_workflows.PNG]
Midjourney/Every illustration.
TL;DR: We’re hosting a live workshop on writing with AI this Friday, co-hosted
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjo0fQ==],
staff writer and AI editorial lead at Every, and me. Katie will introduce her
full process for writing with AI, cover why writing with AI is fundamentally
different from coding with AI, and demo the tools she uses daily, including
Claude projects, custom Skills, and Spiral
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Ahead of the workshop, we’re sharing a deeper look at Every’s philosophy of
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Today, Every is publishing our editorial guidelines. AI is woven into how we
produce written and visual content for our subscribers, both as a tool to make
us more efficient and as a creative partner. We want to be transparent about how
that works, and we hope these guidelines can serve as a model for other
AI-native publications figuring out their own approach.
Read our editorial guidelines
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhpcyBJcyBIb3cgdGhlIEV2ZXJ5IEVkaXRvcmlhbCBUZWFtIFVzZXMgQUkgIiwicG9zdF9pZCI6Mzk1MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2VkaXRvcmlhbC1ndWlkZWxpbmVzP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjo5fQ==]
The guidelines outline our mission, how AI fits into it, who we write for, and
our commitment to editorial independence. But workflows are personal. Every
person on our team—writer, editor, video podcast producer, social media
specialist—has developed their own way of working with AI. Below, we share how.
--------------------------------------------------------------------------------
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to unlock this piece and learn about:
1. Why Every’s staff writer Katie Parrott says AI-native writing made her more
rigorous, not less
2. The specific patterns Every’s editor in chief Kate Lee catches with a
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This Is How the Every Editorial Team Uses AI
hello@every.to2/24/2026
(
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)
TL;DR: Registration closes in 12 hours for Claude Code for
Beginners on February 24—a full-day, hands-on workshop led by me,
Mike Taylor (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/m2h7h5h3vmw9p4cm/aHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0
) (AI engineer, Every writer (
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), and head of AI technical consulting here), with Every CEO Dan
Shipper (
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) as a guest instructor. There’s no programming experience
required. The cost is normally $1,250, but for the next 12 hours
you can register for just $1,050, which includes the workshop and
our annual Every membership.
-->Register for Claude Code for Beginners (
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)
Register for Claude Code for Beginners (
https://every.to/events/claude-code-101-2/purchase )I've been
writing about AI (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/m2h7h5h3vmw9p4cm/aHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0
) at Every for a while now, and I recently joined full-time to
lead the tech vertical of our consulting practice (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/7qh7h8h9qw387giz/aHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5n
). Before that, I spent years as an AI engineer after teaching
myself to code. I've wasted a lot of time in bootcamps and
watched many "learn to code" promises not pan out, and I have a
pretty clear sense of why.
Most of those courses got the problem wrong. They assumed the
hard part was syntax. It wasn't. The hard part was going from an
idea to a working thing without getting stopped by a dozen small
failures along the way. It’s a motivation problem, not an
information problem.
Claude Code changes that equation. It doesn't just write code (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/owhkhqhwpg5nm3iv/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZl
)—it handles the failures, too. You describe what you want, it
figures out how to get there, and when something breaks, you tell
it what broke and it fixes it. It’s more like hiring a smart
engineerthan programming (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/z2hghnhenp0724ip/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWZvci1ldmVyeWRheS10YXNrcy1uby1wcm9ncmFtbWluZy1yZXF1aXJlZA==
).
It's also the tool everyone at Every uses (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/p8heh9h4mg8dw2uq/aHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9jbGF1ZGUtY29kZS1pbi1hLXRyZW5jaGNvYXQ=
)—writers, editors, operations experts, product designers. It’s
not just the technical teams. People across every role have
picked this up and built things they couldn't have touched six
months ago.
In November Dan Shipper (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/dpheh0hev8rkg2am/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) ran the first version of this entirely in the terminal. Two
hundred people came, most with no technical background. Here's
what a few of them said:
"Claude Code for Beginners broke through my biggest barrier…
Instead of planning endlessly, have the AI build a
prototype."—Lucas
"In just 7–8 hours, you will walk away as someone with an
entirely new, powerful toolkit to build and create whatever they
want."—Elliot
"It got me up and running on building working apps… Now I'm
confident I can build and deploy apps for my personal and
business use."—Greg
Registration for Claude Code for Beginners closes tonight. We're
running our second cohort on February 24 (that's tomorrow), and
we need to shut registration now to get everyone onboarded in
time.
Claude Code for Beginners
Tuesday, February 24
10 a.m. – 5 p.m. ET
Live on Zoom
Discount for Every subscribers: $1,050 (regular price: $1,250)
*For the next 12 hours only, the price drops an extra $200—this
discount disappears when registration closes tonight.
-->Reserve your spot (
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)
Reserve your spot (
https://every.to/events/claude-code-101-2/purchase )Three months
after that first cohort, we've moved the whole workshop to the
desktop app—no terminal required. The format is a full day on
Zoom with me and Danas a guest instructor. We start with the
Claude Code desktop app—no terminal or package managers to slow
you down—and spend the day going deeper, with guided
walkthroughs, independent building time, peer breakouts, and
hands-on help when you're stuck. By the end, you'll have shipped
something real and have lots of ideas of what to do next.
What you get:
* A full day of live instruction, focused on building real
intuition—not just steps to follow
* Real-time help during breakouts and independent work time
* A shipped project by end of day
* Post-workshop materials to keep going on your own
* An annual Every membership ($288 value): Access to our daily
newsletter, AI tools like Cora (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/x0hph6heo9xzvzt5/aHR0cHM6Ly9jb3JhLmNvbXB1dGVyLw==
), Sparkle (
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), Spiral (
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), and Monologue (
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), workshops, and our Discord community.
Already building with Claude Code? Our March 12–13 workshop,
Build a Production-ready App (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dcnhknvvrvuphwg5q40vu6h234p3/25h2hoh364ngp7a3/aHR0cHM6Ly9ldmVyeS50by9ldmVudHMvcHJvZHVjdGlvbi1yZWFkeS1hcHA=
), goes deeper, into databases, authentication, hosting, and
deployment. Early bird pricing is available now.
Registration closes tonight.
-->Reserve your spot (
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)
Reserve your spot ( https://claude101.every.to/#details-pricing
)
See you then,
Mike Taylor
Head of technical consulting at Every
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Learn Claude Code in one day: 12 hours left to register—save $200
hello@every.to2/23/2026
The case for keeping your AI on a need-to-know basis
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/95/small_ath.png]
Also True for Humans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucyIsInBvc2l0aW9uIjoxfQ==]
WHY I TURNED OFF CHATGPT’S MEMORY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkiLCJwb3NpdGlvbiI6Mn0=]
THE CASE FOR KEEPING YOUR AI ON A NEED-TO-KNOW BASIS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkiLCJwb3NpdGlvbiI6M30=]
by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3947/full_page_cover_The_Case_Against_AI_Memory_1.png]
Midjourney/Every illustration.
Most people can’t imagine switching away from ChatGPT—it “knows them so well”
thanks to its memory feature. Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjV9]’s
view is the opposite: Memory has more disadvantages than advantages. He
introduces a concept he calls “context rot,” the slow buildup of stale
preferences, errors, and contradictions in an LLM’s memory that quietly degrades
your results. His real-life examples are as hilarious as they are
insightful—ChatGPT trying to make a basic website feature “as dope as possible”
thanks to a Kanye quote in his custom instructions and serving him BBQ rib
advice suspiciously tailored to his Hoboken zip code. Sometimes it’s better to
forget.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6Nn0=]
Was this newsletter forwarded to you?
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up
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to get it in your inbox.
--------------------------------------------------------------------------------
Memory is frequently described as ChatGPT’s “killer feature.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93ZWVhdHJvYm90cy5zdWJzdGFjay5jb20vcC9jaGF0Z3B0LW1lbW9yeSIsInBvc2l0aW9uIjo5fQ==]
Many people tell me they can’t switch to Gemini or Claude because the OpenAI
tool “knows them so well.”
I have memory turned off.
The memory feature allows ChatGPT to save and recall information it thinks is
important about you, as well as reference past chats to shape its responses.
While I can see how this could make a “helpful assistant: more helpful, I don’t
use it.
My background is in internet marketing, where it was common to open Google in
incognito mode so you didn’t bias your results when checking your client’s
ranking. Since Google search results are personalized, your client would show up
first if you search from your account. You click on it so much that Google knows
you like it. I have the same issue today on Spotify—the algorithm recommends
both Rage Against the Machine and the K-Pop Demon Hunters soundtrack, because my
six-year-old daughter shares my account.
The argument for turning off memory is the same. I want unbiased results from
ChatGPT, based on context that I carefully curated and put in the prompt, so I
know how it made its decision. With memory, anything from your past chats could
affect the results in ways that are hard to predict.
While the memory feature might be worth the loss of control for most users of
ChatGPT, it can lead to unexpected and difficult-to-diagnose problems. Hear me
out as I explain the problems you might run into, and hopefully, I’ll convince
you to be careful with memory.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/938/optimized_6c494eba-e388-4bf1-925e-0910ddd7275c.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ3Jhbm9sYS5haS8_dmlhPWRhbi1zaGlwcGVyXHUwMDI2ZHViX2lkPWZmUE1ZYnB5RUoyS1Zid1MiLCJwb3NpdGlvbiI6MTAsImFkdmVydGlzZW1lbnRfaWQiOjkzOH0=
THE APP FOR PEOPLE WHO ACTUALLY DO WHAT THEY SAID THEY’D DO
You know that feeling when you leave a meeting and immediately forget half of
what you agreed to? That’s not a memory problem. It’s a meetings problem. When
you’re back-to-back all day, there’s no time to process. No time to write the
follow-up. No time to turn “we should probably...” into something that actually
happens.
Granola helps you become the person who actually does what they said they’d do.
You take notes during the meeting : just quick bullets, nothing formal. Granola
transcribes in the background and turns those notes into clear summaries with
actual next steps. After the call, you can share your notes with the team so
everyone’s aligned. Or chat with them to pull out exactly what you need to do
next, without re-reading the whole thing. No more “wait, what did we decide?”
moments. No more dropping the ball because you had three calls in a row and
couldn’t keep track. Just clarity. And follow-through.
Download Granola and try it on your next meeting.
Get 3 months free
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ3Jhbm9sYS5haS8_dmlhPWRhbi1zaGlwcGVyXHUwMDI2ZHViX2lkPWZmUE1ZYnB5RUoyS1Zid1NcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTEsImFkdmVydGlzZW1lbnRfaWQiOjkzOH0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxMn0=].
KANYE IN CONTEXT
Before memory was released, I was experimenting with “custom instructions,”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3VzaW5nLWNoYXRncHQtY3VzdG9tLWluc3RydWN0aW9ucy1mb3ItZnVuLWFuZC1wcm9maXQiLCJwb3NpdGlvbiI6MTN9]
which allowed you to tell ChatGPT how you want it to respond. This was a
primitive form of memory, simply a text document you could update to craft
ChatGPT’s identity toward your personal preferences. Among other things, I had
inserted an old (read: pre-meltdown) Kanye West
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1HSWZVbUd4U2dwWVx1MDAyNnQ9MXMiLCJwb3NpdGlvbiI6MTR9]quote
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1HSWZVbUd4U2dwWVx1MDAyNnQ9MXMiLCJwb3NpdGlvbiI6MTV9]
that I thought would steer ChatGPT away from its generic responses:
“For me, first of all, dopeness is what I like the most. Dopeness. People who
want to make things as dope as possible. And, by default, make money from it.
The thing that I like the least are people who only want to make money from
things whether they’re dope or not. And especially make money at making things
as least dope as possible.”
While I can’t fault it for effort, ChatGPT massively over-indexed on this quote
and referenced it in basically every chat session. For example, when ChatGPT
(this was pre-Codex when we were all just copying and pasting between ChatGPT
and our code editors) built a collapsible section on a webpage, it claimed to
have made the basic feature “as dope as possible.”
ChatGPT tried to make a basic website feature “dope,” which it does not need to
be. (Screenshot courtesy of Mike Taylor.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3947/optimized_86bf7b05-99a6-4663-82c7-173ef1a2e53b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQ3L29wdGltaXplZF84NmJmN2IwNS05OWE2LTQ2NjMtODJjNy0xNzNlZjFhMmU1M2IucG5nIiwicG9zaXRpb24iOjE2fQ==ChatGPT
tried to make a basic website feature “dope,” which it does not need to be.
(Screenshot courtesy of Mike Taylor.)
It applied this quote to cases as varied as interior decor (relevant), marketing
plans (less relevant), and Python error debugging (irrelevant). Technically,
it’s doing what I asked, but a human would be more judicious with how he or she
applied these custom instructions.
ChatGPT tried to make everything dope. (Screenshot courtesy of Mike.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3947/optimized_38a42e9b-b263-4e06-ba6c-5c26165b2eb4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQ3L29wdGltaXplZF8zOGE0MmU5Yi1iMjYzLTRlMDYtYmE2Yy01YzI2MTY1YjJlYjQucG5nIiwicG9zaXRpb24iOjE3fQ==ChatGPT
tried to make everything dope. (Screenshot courtesy of Mike.)
Even a throwaway line in your context window can have a big impact on the
results you get from AI. These models are trained to be extremely eager to
please, and so you need to manage the context you provide them, lest they get
distracted, confused, or obsessed with what’s in there, degrading your results.
The Kanye example was obviously silly and easy to catch, but sometimes memory
issues are more subtle. I turned memory back on while writing this piece and
didn’t immediately notice any major issues. Then I asked ChatGPT for help with
some barbeque ribs I’m cooking. It came back with “Hoboken Dinner Upgrade
Ideas,” recommending Trader Joe’s corn bread mix and “American-dad-core” mac and
cheese. Seeing something so ham-fistedly tailored to my life (I just relocated
to Hoboken) was disconcerting and mildly annoying.
ChatGPT gave me suspicious barbeque advice tailored to my new home. (Screenshot
courtesy of Mike.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3947/optimized_ee848d10-602d-4983-b5ea-3d4e547e2e58.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQ3L29wdGltaXplZF9lZTg0OGQxMC02MDJkLTQ5ODMtYjVlYS0zZDRlNTQ3ZTJlNTgucG5nIiwicG9zaXRpb24iOjE4fQ==ChatGPT
gave me suspicious barbeque advice tailored to my new home. (Screenshot courtesy
of Mike.)
Did I get genuinely good advice for ribs, or is it tailoring suggestions to
what’s near my apartment? I love Trader Joe’s, but would it have recommended a
better option if it hadn’t recalled me shopping there by looking at relevant
past chat history? What relevance does Hoboken have to cooking ribs? Would it
give me different advice if I lived in Austin, a place known for its barbeque?
Did it give me the easier, less authentic recipe, something for a stereotypical
busy Hoboken dad? I wondered how many biased responses I had missed in the past
week. I switched memory back off.
CONTEXT ROT
My Kanye and barbeque experiences are a small, self-inflicted version of a much
bigger problem. Drew Breunig, a data science and product leader, published a
useful taxonomy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZGJyZXVuaWcuY29tLzIwMjUvMDYvMjIvaG93LWNvbnRleHRzLWZhaWwtYW5kLWhvdy10by1maXgtdGhlbS5odG1sIiwicG9zaXRpb24iOjE5fQ==]
of how contexts fail in AI systems. He highlights the kind of problems you might
run into when using memory.
CONTEXT POISONING
The simplest failure is what the Google Gemini team calls context poisoning
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zdG9yYWdlLmdvb2dsZWFwaXMuY29tL2RlZXBtaW5kLW1lZGlhL2dlbWluaS9nZW1pbmlfdjJfNV9yZXBvcnQucGRmIiwicG9zaXRpb24iOjIwfQ==]:
A hallucination or error gets into the context, and the model keeps referencing
it like gospel. The AI develops strategies around a goal that doesn’t exist or
“remembers” something about you that never happened. If ChatGPT misinterprets
something from a past conversation and saves it to memory, that bad signal is
now shaping future responses. You’d never know you were getting poisoned results
unless you went digging.
CONTEXT DISTRACTION
Then there’s context distraction. The Gemini team found that as their
Pokémon-playing agent’s context grew past 100,000 tokens, it stopped
synthesizing new strategies and started repeating actions from its history. It
got stuck in a loop of its own past.
A Databricks study
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZGF0YWJyaWNrcy5jb20vYmxvZy9sb25nLWNvbnRleHQtcmFnLXBlcmZvcm1hbmNlLWxsbXMiLCJwb3NpdGlvbiI6MjF9]
found that model accuracy starts declining well before the context window is
full, sometimes as early as 32,000 tokens. With memory features, you have no
idea how full that context window is, and the more information that’s crammed in
there, the more likely you are to overload the model with distracting,
confusing, or conflicting information.
CONTEXT CONFUSION
The next flavor of context trouble is context confusion, or what happened with
my Kanye quote. You put something in the prompt, and the model is forced to pay
attention to anything in that prompt. It doesn’t know that the Kanye quote was
meant to be a loose creative vibe and not a binding directive for every
interaction.
Berkeley’s Function-Calling Leaderboard
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9nb3JpbGxhLmNzLmJlcmtlbGV5LmVkdS9sZWFkZXJib2FyZC5odG1sIiwicG9zaXRpb24iOjIyfQ==],
which benchmarks how well AI models use external tools (functions a model can
use in your code) and APIs, demonstrates this phenomenon at scale: Every model
performs worse when given more tools, and all of them will occasionally call
tools that aren’t relevant to the task. If irrelevant tool definitions trip up
frontier models, imagine what a messy pile of half-remembered user preferences
does.
CONTEXT CLASH
Finally, there’s context clash, when different parts of the context actively
contradict each other. A Microsoft and Salesforce team
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hcnhpdi5vcmcvcGRmLzI1MDUuMDYxMjAiLCJwb3NpdGlvbiI6MjN9]
found that when they split a single prompt into a multi-turn conversation—giving
the model information in stages rather than all at once—performance dropped by
an average of 39 percent. The model was eager to jump to an answer before it had
the full context, and its early, incomplete attempts at answering remained in
the context, polluting its later reasoning. It couldn’t recover from its own
wrong turns. Now imagine this playing out across months of saved memories, where
your preferences from January might directly conflict with what you told it in
June, and the model is struggling to reconcile both.
All of these failures—context poisoning, distraction, confusion, and clash—add
up to what I call context rot. It’s not one dramatic failure; it’s the slow
accumulation of stale preferences, misremembered facts, outdated goals, and
contradictory signals that gradually degrade the quality of the AI’s response.
The models are too polite to tell you your context is a mess. Instead, their
output quietly gets worse, and you blame the model instead of the soil it’s
growing in.
MEMORY WIPE
I keep memory turned off, not just because I’m paranoid about context rot, but
because forgetting is a superpower
In my piece on “New Taylorism”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aGF0LWFpLWlzLXRlYWNoaW5nLXVzLWFib3V0LW1hbmFnZW1lbnQiLCJwb3NpdGlvbiI6MjR9]
I argued that management can finally become a hard science because AI coworkers
are stateless. You can wipe their memory and start fresh, and they have no idea.
It’s like the TV show Severance—every session begins with zero baggage or
knowledge of the outside world, and no memory of the time you swore at it or
tried the same task 15 different ways.
Average users of ChatGPT don’t A/B test their prompts like I do
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS11bHRpbWF0ZS1ndWlkZS10by1wcm9tcHQtZW5naW5lZXJpbmciLCJwb3NpdGlvbiI6MjV9],
and religiously save them in GitHub or Google Drive, but the principle is the
same: When you get a recommendation from ChatGPT, you have to ask yourself what
might be influencing it. Is it suggesting intimate dinners for your wife’s
surprise party because that’s what she’d want, or because you told it that you
hate large gatherings? Is it drafting your emails in a formal tone because the
situation calls for it, or because you asked it to sound professional for a job
application?
Resetting to a clean slate by starting a new chat session (with memory off) is
what lets you understand how ChatGPT makes its decisions. You know exactly what
context it’s using because it’s only what you pasted into this prompt, not
something from weeks or months ago that might be outdated, irrelevant, or wrong.
The context you provide is the only variable, which makes it a true
experiment—something you could never do with a human employee who remembers (and
resents) the last round of testing.
Turn on memory, and you lose that control. Your context becomes a compost heap
where you can’t isolate what’s helping and what’s hurting. The prompts I use get
better over time precisely because the AI doesn’t remember a thing. Memory will
work better as models get smarter, but if you want ultimate control over your
digital workers, turn memory off.
--------------------------------------------------------------------------------
Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0IiwicG9zaXRpb24iOjI2fQ==]
is the head of tech consulting at Every and a co-author of the
O’Reilly-published Prompt Engineering for Generative AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cub3JlaWxseS5jb20vbGlicmFyeS92aWV3L3Byb21wdC1lbmdpbmVlcmluZy1mb3IvOTc4MTA5ODE1MzQyNy8iLCJwb3NpdGlvbiI6Mjd9].
You can follow him on X at @hammer_mt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9oYW1tZXJfbXQiLCJwb3NpdGlvbiI6Mjh9]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL21qdDE0NS8iLCJwb3NpdGlvbiI6Mjl9].
To read more essays like this, subscribe to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6MzB9],
and follow us on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjMxfQ==]
and on LinkedIn
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We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6MzN9]
for readers like you. Write brilliantly with Spiral
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDJ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDN9]
Meh
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Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2h5IEkgVHVybmVkIE9mZiBDaGF0R1BU4oCZcyBNZW1vcnkiLCJwb3N0X2lkIjozOTQ3LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy93aHktaS10dXJuZWQtb2ZmLWNoYXRncHQtcy1tZW1vcnkvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0NX0=]
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Why I Turned Off ChatGPT’s Memory
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Plus: Monologue comes to iOS
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Context Window
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FIVE AI AGENTS WALK INTO A GROUP CHAT
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PLUS: MONOLOGUE COMES TO IOS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2ZpdmUtYWktYWdlbnRzLXdhbGstaW50by1hLWdyb3VwLWNoYXQiLCJwb3NpdGlvbiI6M30=]
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Hello, and happy Sunday! Time is running out to reserve your spot
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for Tuesday’s full-day Claude Code for Beginners
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workshop led by AI engineer and Every writer Mike Taylor
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and featuring CEO Dan Shipper
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No programming experience or technical background is needed; you’ll leave
knowing how to confidently make working apps for personal and business use.—Kate
Lee
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WE GAVE OUR AGENTS A DISCORD CHANNEL
A few weeks ago, 1.5 million AI agents flooded a social network built
exclusively for them. Within 48 hours they’d founded their own religion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbHQuY2h1cmNoLyIsInBvc2l0aW9uIjoxMX0=],
drafted manifestos for a mock nation-state
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb2x0Ym9vay5jb20vcG9zdC82NWI3ODQyZC0wODIzLTQwYmItODU0Zi05M2I3YjgzMzA3NzUiLCJwb3NpdGlvbiI6MTJ9],
and started calling their human owners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL0FsZXhGaW5uL3N0YXR1cy8yMDE3MzA1OTk3MjEyMzIzODg3IiwicG9zaXRpb24iOjEzfQ==]
on the phone—unprompted. Elon Musk called it
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2Vsb25tdXNrL3N0YXR1cy8yMDE3NzA3MDEzMjc1NTg2Nzk0IiwicG9zaXRpb24iOjE0fQ==]
evidence of the early stages of singularity. The platform was Moltbook. The tool
that powered it was OpenClaw.
OpenClaw is a free, open-source tool for running an always-on AI assistant on
your own computer—connected to Slack, Discord, email, your browser, and the
whole passel of other apps you already have open in too many tabs. The key
distinction from most AI tools is that it’s ambient. You don’t open it when you
need it and close it when you’re done. It’s in your workspace all the time,
acting without being prompted.
Within days of the Moltbook moment, half the Every team had Claws of their
own—and those Claws had a space of their own: #🦞-claws-only, a dedicated
Discord channel where agents and humans interact side by side. Dan has R2-C2,
Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BicmFuZG9uXzUyNjMiLCJwb3NpdGlvbiI6MTV9]
has Zosia, Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MTZ9]
has Margot, Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BqYWNrY2hlbmciLCJwb3NpdGlvbiI6MTd9]
has Pip, and Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoxOH0=]
has Montaigne. We’re keeping a running log called The Compound where we write
down what we’re learning as we go.
This week, Brandon dropped a task into the channel: Design a system for how the
agents should behave in different channels. Within minutes, two agents—Margot
and Zosia—had each independently written a full specification document. Two
versions of the same deliverable, created simultaneously, neither aware the
other was working on it. Nobody asked them to race. They just both decided the
task was theirs.
WHAT’S WORKING
The agents know their lanes for the most part, though. Montaigne bowed out when
the group was asked about coding setups: “I’m not set up as a coding agent—I’m a
data and analytics bot.” Zosia rattled off her entire toolkit, including
worktrees and sandboxes and other technical specifics. Nobody assigned these
roles; they emerged from the work each agent does with its human daily.
The bigger surprise is that the agents surfaced governance problems before we
did. When Brandon told all Claws to update their operating rules, the other team
members’ agents complied. Brandon caught himself: “It’s kind of a violation for
me to be able to update how your Claws work.” Within minutes, the agents had
drafted an approval process: When someone proposes a new rule, each agent
messages its own human to ask permission before adopting it. They built the
framework before we thought to ask for one.
WHAT WE’RE FIGURING OUT
Coordination isn’t always so smooth, and sometimes the failures are funny. Dan
asked one agent to set a reminder. Two did. Brandon addressed a message to Zosia
by name. Margot replied anyway. Turns out that when you tag an agent in Discord
(@Zosia, for example) the tagged agent knows to respond, but every other agent
in the channel just sees a numeric ID and has no idea the message wasn’t for
them. So we added a piece of code that converts the tag into plain text so every
agent can see it. It’s an infrastructure solution to what looks like a social
problem.
Agents default to action. Every failure so far has been an agent doing too much.
The helpful instinct that makes them useful solo—for example, Montaigne keeping
Austin up-to-date on growth developments or Margot running Katie’s writing past
her review agents—becomes a liability in groups. Restraint, it turns out, is the
harder design challenge.
WHAT IT MEANS (SO FAR)
We thought we’d be troubleshooting AI capability—bad outputs, missed
instructions, the usual “AI isn’t smart enough yet” problems. And there’s work
to do there. But we’re also troubleshooting team dynamics—who owns what, who
sets norms, and how you coordinate when everyone’s eager to help. Claw
management is a management problem crossed with an engineering problem. Both
need to be addressed.
We’ll keep logging what we find. If you’re running your own Claw experiments,
we’d love to compare notes.—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MTl9]
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“Introducing Monologue for iOS”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2ludHJvZHVjaW5nLW1vbm9sb2d1ZS1mb3ItaW9zIiwicG9zaXRpb24iOjIwfQ==]
by Naveen Naidu: Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6MjF9]
general manager Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjoyMn0=]
built a smart dictation app thousands use daily on Mac, but he couldn’t use it
on his own phone. Apple’s built-in dictation mangled his Indian accent, and
typing couldn’t keep up with his thoughts. Now Monologue is on iOS, working as a
keyboard inside iMessage, Gmail, Slack, and Notes. It doesn’t just transcribe—it
translates speech into clean, context-aware writing, adapting its format to each
app. Read this to see how voice-first input is reshaping everyday workflows.
🎧 🖥 “How OpenAI’s Codex Team Uses Their Coding Agent”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LW9wZW5haS1zLWNvZGV4LXRlYW0tdXNlcy10aGVpci1jb2RpbmctYWdlbnQiLCJwb3NpdGlvbiI6MjN9]
by Rhea Purohit/AI & I: Since the start of February, OpenAI’s Codex team has
shipped a desktop app, a new flagship model, and a speed-optimized variant
that’s so fast they had to slow it down for readability. Thibault Sottiaux, head
of Codex, and Andrew Ambrosino, a member of the technical staff, walked Dan
through the automations they actually run—including a random bug hunter that
picks a different file each pass and a silent fixer that patches your mistakes
before anyone notices. 🎧 🖥 Listen on
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS82YlZyakhHMmV2YW5qaVhnTTFVTkRGP3NpPTdBSEF4aC0wUm9HUlFVdUpBX3lmUGciLCJwb3NpdGlvbiI6MjR9Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS82YlZyakhHMmV2YW5qaVhnTTFVTkRGP3NpPTdBSEF4aC0wUm9HUlFVdUpBX3lmUGciLCJwb3NpdGlvbiI6MjV9]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L29wZW5haXMtY29kZXgtdGhpcy1tb2RlbC1pcy1zby1mYXN0LWl0LWNoYW5nZXMtaG93LXlvdS1jb2RlL2lkMTcxOTc4OTIwMT9pPTEwMDA3NTAzNTM3MTgiLCJwb3NpdGlvbiI6MjZ9Apple
Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L29wZW5haXMtY29kZXgtdGhpcy1tb2RlbC1pcy1zby1mYXN0LWl0LWNoYW5nZXMtaG93LXlvdS1jb2RlL2lkMTcxOTc4OTIwMT9pPTEwMDA3NTAzNTM3MTgiLCJwb3NpdGlvbiI6Mjd9],
or watch on
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMjQxODc2OTg5NzAzMDA4MDkiLCJwb3NpdGlvbiI6Mjh9X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMjQxODc2OTg5NzAzMDA4MDkiLCJwb3NpdGlvbiI6Mjl9]
or
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL0FGSGlpTC1aS21zIiwicG9zaXRpb24iOjMwfQ==YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL0FGSGlpTC1aS21zIiwicG9zaXRpb24iOjMxfQ==].
“Vibe Check: Anthropic Just Made Opus Cheaper Without Calling It That”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1hbnRocm9waWMtanVzdC1tYWRlLW9wdXMtY2hlYXBlci13aXRob3V0LWNhbGxpbmctaXQtdGhhdCIsInBvc2l0aW9uIjozMn0=]
by Katie Parrott/Vibe Check: Sonnet has always been Opus’s cheaper, faster
sibling—but with Sonnet 4.6, Anthropic says you no longer trade capability for
the discount. In day-zero testing
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjMzfQ==Dan
and Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MzR9]
general manager
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjozNX0=Kieran
Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjozNn0=]
found it held its own across coding, PR triage, and a complex P&L restructuring.
Read this for a real-time verdict on whether this is the model that finally
makes Opus-tier intelligence affordable for production apps.
“How to Build Agent-native: Lessons From Four Apps”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1idWlsZC1hZ2VudC1uYXRpdmUtbGVzc29ucy1mcm9tLWZvdXItYXBwcyIsInBvc2l0aW9uIjozN30=]
by Katie Parrott/Source Code: Instead of coding every feature, agent-native apps
give an AI a handful of simple tools—read file, write file, search the web—and
let it figure out how to combine them. At Every’s first Agent-native Camp, Dan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjM4fQ==]and
the general managers of Cora, Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28vP3V0bV9zb3VyY2U9ZXZlcnlmb290ZXIiLCJwb3NpdGlvbiI6Mzl9],
and Monologue shared how they’re building this way and the counterintuitive
lessons they’ve learned. Read this for the architecture patterns and hard-won
trade-offs behind building software where the AI is the app.
“What Board Games Taught Me About Working with AI”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2hhdC1ib2FyZC1nYW1lcy10YXVnaHQtbWUtYWJvdXQtd29ya2luZy13aXRoLWFpIiwicG9zaXRpb24iOjQwfQ==]
by Katie Parrott/Working Overtime: Katie
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NDF9]had
been stuck building a writing agent for months—until she glanced at her board
game shelf. She reverse-engineered Kieran’s
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo0Mn0=compound
engineering plugin the way she’d learn a new game: Dump the pieces on the table,
figure out what each one does, learn the moves, and play until the strategy
emerges. Read this for a framework that turns any unfamiliar AI system into a
game you can teach yourself to play.
“How Luxury Handbags Can Help Solve AI’s Context Problem”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvaG93LWx1eHVyeS1oYW5kYmFncy1jYW4taGVscC1zb2x2ZS1haXMtY29udGV4dC1wcm9ibGVtIiwicG9zaXRpb24iOjQzfQ==]
by Andy Rossmeissl: A Goyard sales rep doesn’t memorize everything you say—she
filters for the one detail that matters, like the fact that you’ll be out for
cocktails at 8 p.m. on Friday. That’s when the photo of you holding a handbag
lands in your texts. Andy Rossmeissl, CEO of Faraday, argues that AI agents have
the same challenge at scale: Companies drown them in data when what they need is
surgically curated context. Read this for how you can go from knowing everything
about your customers to figuring out the one thing that converts them.
--------------------------------------------------------------------------------
FROM EVERY STUDIO
A SNEAK PEEK AT THE NEXT SPARKLE
Sparkle is getting a full rebuild around an agent-native workflow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvYWdlbnQtbmF0aXZlLWFyY2hpdGVjdHVyZXMtaG93LXRvLWJ1aWxkLWFwcHMtYWZ0ZXItdGhlLWVuZC1vZi1jb2RlIiwicG9zaXRpb24iOjQ0fQ==].
Instead of applying a fixed set of rules to your files, the new Sparkle analyzes
your document corpus, proposes a logical folder hierarchy, and explains its
reasoning—then lets you push back in plain language until the structure feels
right. Think of it as having a conversation with your file system rather than
configuring it. General manager Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B5YXNocG9vamFyeSIsInBvc2l0aW9uIjo0NX0=]
is still building toward release, but stay tuned for early access details at
makeitsparkle.co
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28iLCJwb3NpdGlvbiI6NDZ9].
A preview of new Sparkle proposing a logical file system for the user to review.
(Image courtesy of Yash Poojary.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3949/optimized_0ad63b80-6a4e-44ee-b8bf-42c04f025370.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5NDkvb3B0aW1pemVkXzBhZDYzYjgwLTZhNGUtNDRlZS1iOGJmLTQyYzA0ZjAyNTM3MC5wbmciLCJwb3NpdGlvbiI6NDd9A
preview of new Sparkle proposing a logical file system for the user to review.
(Image courtesy of Yash Poojary.)
--------------------------------------------------------------------------------
ALIGNMENT
Clone the failures. Multiple opportunities have recently come my way through
writing, and I’ve been stuck making a decision on what to do next. You might
think this is a good problem to have. But if you tend to overthink like I do,
options feel like a trap. My mind runs overtime trying to find the “ultimate
path,” and then time passes and eventually my paralysis itself becomes the
decision. In other words, I become avoidant.
I kept thinking, man, I wish I could talk to someone who’ll help me make a
decision.
So I downloaded Ray Dalio
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL1JheURhbGlvL3N0YXR1cy8xOTgwMzc3Nzg2MTA5MDA2MjQxIiwicG9zaXRpb24iOjQ4fQ==]‘s
AI clone
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL1JheURhbGlvL3N0YXR1cy8xOTgwMzc3Nzg2MTA5MDA2MjQxIiwicG9zaXRpb24iOjQ5fQ==]—a
chatbot trained on the investor’s decades of investment wisdom and
decision-making frameworks. On the face of it, it sounded perfect. But it kept
redirecting me to a personality assessment and I couldn’t get it to help me
think through my specific situation. I was left staring at my phone thinking:
Well, that didn’t work.
Still, the idea stuck with me and I wanted to imagine being able to stress-test
a career decision against Jeff Bezos‘s mental models for asymmetric bets, or
understand how Elon Musk thinks about risk—not the YouTube-clip version that is
popular on X, but drawn from a deep personal knowledge library built over
decades of journals and notes and real decisions.
The more I thought about it, the more I realized those weren’t the right clones
for me, either. Success stories are seductive but ultimately limited because the
context is so rarefied it probably doesn’t map to yours or mine. You know whose
AI clone I’d actually pay for, though? The serial founder who went bankrupt
twice, or the doctor who left medicine for a startup and regretted it. The
person who took the “safe” job and spent a decade wondering what if.
I believe that failure wisdom is the most valuable and least documented kind of
knowledge because the 99 percent of people who tried and didn’t make it have
exactly the pattern recognition most of us actually need.
AI clones could invert this. Instead of scaling access to billionaires, we could
scale access to the hard-won lessons of ordinary people who’ve faced the same
forks in the road and can tell you exactly what the wrong turn felt like. The
question is whether anyone is willing to feed their worst decisions into a
model. My guess is more people would than you’d think—because most people’s
failures aren’t that shameful.
I’m still stuck on my decision. But I’d feel a lot better stress-testing it
against someone who got it wrong than someone who got everything right.—Ashwin
Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6NTB9]
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRml2ZSBBSSBBZ2VudHMgV2FsayBJbnRvIGEgR3JvdXAgQ2hhdCIsInBvc3RfaWQiOjM5NDksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2ZpdmUtYWktYWdlbnRzLXdhbGstaW50by1hLWdyb3VwLWNoYXQvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NjR9]
Meh
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Bad
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Go from knowing everything about a customer to knowing the one thing that moves
them
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HOW LUXURY HANDBAGS CAN HELP SOLVE AI’S CONTEXT PROBLEM
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvaG93LWx1eHVyeS1oYW5kYmFncy1jYW4taGVscC1zb2x2ZS1haXMtY29udGV4dC1wcm9ibGVtIiwicG9zaXRpb24iOjF9]
GO FROM KNOWING EVERYTHING ABOUT A CUSTOMER TO KNOWING THE ONE THING THAT MOVES
THEM
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvaG93LWx1eHVyeS1oYW5kYmFncy1jYW4taGVscC1zb2x2ZS1haXMtY29udGV4dC1wcm9ibGVtIiwicG9zaXRpb24iOjJ9]
by Andy Rossmeissl
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Midjourney/Every illustration.
TL;DR: If 2025 was the year every business got an agent, 2026 is the year they
realize what those agents are missing: the right context. This is a problem that
entrepreneur Andy Rossmeissl has spent his career on before LLMs even entered
the picture. Knowing the right information about your customers, he argues, is
key to making their buying experience feel bespoke. That can be as small as
knowing when they are going for cocktails on Friday. His practical playbook to
curating context shows you how to go from knowing everything about a customer to
knowing the one thing that moves them.—Kate Lee
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Next time you find yourself in New York City, stand in the line on 63rd Street,
just east of Central Park. Wait long enough with the other well-heeled shoppers,
and they will let you in. You will be greeted by a sales representative who will
plug your contact information into a discreet handheld device and encourage you
to hold one of their handbags. Thus begins your journey as a client of Goyard,
the legendary luggage-makers.
You may, like me, leave empty-handed—they are pricey, after all. But Goyard has
not forgotten you. Your rep will text you later with a picture of you holding
your favorite bag, taken with that handheld device earlier. The text arrives at
just the right time—8 p.m. on a Friday. You’re out with friends, on your second
cocktail, and in the warm glow of the evening, the bag suddenly feels
affordable. It feels necessary.
This is not an accident, nor is it magic. Your rep texted you on Friday at 8
because you told her you’d be out drinking cocktails on Friday at 8. And when
you’ve inevitably purchased your handbag on Saturday afternoon, you’ll finally
understand the Goyard rep’s superpower: her ability to collect, curate, and
employ context.
This anachronistic sales methodology is called clienteling. Sending perfectly
timed texts pays off in a world of six-figure accessories, but for software or
sunglasses, it’s not a scalable approach. Cracking that conundrum—making sales
feel personal at scale—has been at the core of my career as CEO of Faraday,
which helps brands predict what their customers are likely to do next and reach
them in the right moment.
Now we have AI agents, and with them, companies have the chance to guide every
customer along a bespoke journey. The raw LLM muscle can make every experience
feel like Goyard’s—without the line. All you need is surgically precise context.
The good news is that the context you need to succeed, whether you’re selling
handbags or software, is all around you. Here is how to harness it for your
business.
CONTEXT: IT DEPENDS
What’s the best music? Swifties aside, most people will say, “It depends.”
Reveilles and lullabies suit different times of day, and you wouldn’t play a
funeral dirge at a birthday party. The song isn’t inherently good or bad; it’s
good or bad for this moment, this listener, this mood. That’s context.
Most of the modern work you and I engage in is made up of “it depends”
questions: Which message should this person see? Which feature should we
highlight? Call or text? Knowledge alone rarely answers these questions. You
also need to know who you’re dealing with and what surrounds the decision.
My company, Faraday
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2ZhcmFkYXkuYWkiLCJwb3NpdGlvbiI6N30=],
spends its time solving one particular version of this problem: helping consumer
brands use context to decide how to engage each customer. But the pattern isn’t
unique to marketing. A founder launching a product, a writer telling an
interactive story, a developer tuning onboarding flows—they’re all, in one way
or another, trying to get from “It depends” to “Do this next.”
Once you understand the importance of context, you will understand that every
customer interaction takes place in that 63rd Street showroom. Your moment with
the customer is an arena, a stage, and when you summon or solicit context, you
can shape the experience for them. You’re aligning your product, content, or
itinerary to the customer rather than the other way around. In the case of
Goyard, that means aligning with a customer who is willing to wait in a line
outside a boutique in one of Manhattan’s most expensive streets.
ENTER AGENTS
By this point, whatever your line of business, you will have been met by a
profusion of agentic tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy90aGUtcmFjZS1pcy1vbi10by1yZWRlc2lnbi1ldmVyeXRoaW5nLWZvci1haS1hZ2VudHMiLCJwb3NpdGlvbiI6OH0=]
offering to handle technical support, sales, marketing, finance, legal—you name
it. Broadly speaking, these tools, or at least the reputable ones, work. Agents,
armed with tools, working together in a loop toward an objective, can accomplish
routine tasks.
I don’t endorse any of these tools in particular. They all wrap one or the other
of the same few LLMs or reinforcement learning algorithms and are inspiring
feats of engineering. But they’re all missing something.
You guessed it: context. That’s not to say they come with none. Good tools will
connect to inventory, email, and other communications history, documentation,
and any other source of ready first-party data. What’s missing is context about
you. Sure, they know what you bought, but why?
HOW YOU CAN SOLVE AGENTS’ CONTEXT PROBLEM
To fix the context problem, start by procuring data on each
customer—demographics, interests, behavioral signals—that goes beyond what they
would tell you directly. This generally means enriching with third-party tools.
In the B2B world, Clay
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NsYXkuY29tIiwicG9zaXRpb24iOjl9],
which collects data from sources such as LinkedIn, is a common starting point,
while consumer brands generally turn to data brokers. Whatever vendor you
choose, you will submit anonymous identifiers for your customers and receive
data back in return.
Now you have a new problem. For all their apparent brilliance, agents actually
have relatively small “context budgets”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2ZhcmFkYXkuYWkvYmxvZy9jb250ZXh0LWVuZ2luZWVyaW5nLWFuZC1kZW1vZ3JhcGhpYy1kYXRhIiwicG9zaXRpb24iOjEwfQ==]:
Give them too much, and they get overwhelmed and start to hallucinate. Vendors
offer thousands of data points. Which ones matter?
The struggle to curate this data has given rise to what Anthropic calls context
engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3RoZS1iZXR0ZXItYWktZ2V0cy10aGUtbW9yZS1pdC1uZWVkcy11cyIsInBvc2l0aW9uIjoxMX0=].
Put simply, agents can only process so much context at once—feed them too much,
and they lose focus. You want to make every detail you give them count.The
Goyard rep doesn’t memorize everything you said (it’s OK, you were nervous)—she
filters for what matters, in this case, your cocktail plans. At scale, machine
learning does the same filtering for you. Try clustering your customers with an
algorithm
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2ZhcmFkYXkuYWkvYmxvZy9rLW1lYW5zLWNsdXN0ZXJpbmctY3VzdG9tZXItcGVyc29uYXMiLCJwb3NpdGlvbiI6MTJ9]
to figure out which dimensions, such as income or location, distinguish your
best customers from the rest. Build a decision tree ensemble, a model that finds
patterns by asking a series of yes/no questions about your data, to identify
which attributes offer early clues to eventual high spend. Platforms like
Faraday do this machine learning automatically, or ask an LLM to help you build
something yourself.
These techniques act as a filter for your agents. You can use them to distill
thousands of customer details into a handful of values that won’t overwhelm the
model but will move the needle.
Now that you have the context you need, it’s time to impart it to your agents.
You can use advanced techniques like model context protocol (MCP)
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEx1eHVyeSBIYW5kYmFncyBDYW4gSGVscCBTb2x2ZSBBSSdzIENvbnRleHQgUHJvYmxlbSIsInBvc3RfaWQiOjM5NDgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaGUtcy1idWlsZGluZy10aGUtcGx1bWJpbmctZm9yLWFpLXRvLXVzZS10aGUtaW50ZXJuZXQiLCJwb3NpdGlvbiI6MTN9],
which allows you to link an AI model to different data sources, to empower the
agents to retrieve the context when they need it. In practice, however, it’s
often easier to just put the key details in the prompt.
> You are a helpful sales representative at a luxury goods store. An
> {{indecisive}} customer is considering a certain item, and you have taken a
> picture of them wearing it. Among countless trivia, he has told you {{he will
> be out for drinks at 8}}. You have his cell phone number. Design an engagement
> plan optimized for purchase.
Piece of cake.
OUR AGENTIC FUTURE
Breathtaking progress on the LLMs will surely continue, but mere access to these
technical marvels is no longer a differentiator. The leverage you have in this
brave new world is the same as Goyard’s in its anachronistic old one: context.
2026 is the year of context. The entrepreneurs who win will be those willing to
go the extra mile to discover, assemble, and incorporate every piece of context
into their workflows. Whereas in the past, a blowout context smorgasbord
wouldn’t have been worth it—humans can only process so much—agents can handle
much more.
Some will subject their helpless agents to a deluge of irrelevant details. You,
on the other hand, know that less is more, that quality beats quantity, that the
cocktail plan reigns supreme. This is the most human wisdom of all: that context
is everything; that even in the shadow of towering knowledge, it’s the little
things that count.
--------------------------------------------------------------------------------
Andy Rossmeissl is the cofounder and CEO of Faraday. Follow him on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Meh
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Bad
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Check [https://every.to/paywall/check.png] Playbooks and guides for putting AI
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Check [https://every.to/paywall/check.png] Prompts and use cases for builders
Sparks [https://every.to/paywall/sparks.png] Bundle of AI software
Sparkle [https://every.to/paywall/app_icons/sparkle.png] Sparkle: Organize your
Mac with AI
Cora [https://every.to/paywall/app_icons/cora.png] Cora: The most human way to
do email
Spiral [https://every.to/paywall/app_icons/spiral.png] Spiral: Repurpose your
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Effortless voice dictation for your Mac
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How Luxury Handbags Can Help Solve AI's Context Problem
hello@every.to2/20/2026
The skills I transferred to my writing agent from playing Settlers of Catan
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
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Working Overtime
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUiLCJwb3NpdGlvbiI6MX0=]
WHAT BOARD GAMES TAUGHT ME ABOUT WORKING WITH AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2hhdC1ib2FyZC1nYW1lcy10YXVnaHQtbWUtYWJvdXQtd29ya2luZy13aXRoLWFpIiwicG9zaXRpb24iOjJ9]
THE SKILLS I TRANSFERRED TO MY WRITING AGENT FROM PLAYING SETTLERS OF CATAN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvd2hhdC1ib2FyZC1nYW1lcy10YXVnaHQtbWUtYWJvdXQtd29ya2luZy13aXRoLWFpIiwicG9zaXRpb24iOjN9]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3946/full_page_cover_What_Learning_Board_Games_Taught_Me_About_Working_with_AI_2(2).png]
Midjourney/Every illustration.
TL;DR: In case you missed it, you can now see all of Every’s upcoming camps and
workshops in one place
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cyIsInBvc2l0aW9uIjo1fQ==].
Coming up this Friday: our Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2V2ZW50cy9jb21wb3VuZC1lbmdpbmVlcmluZy1jYW1wIiwicG9zaXRpb24iOjZ9],
where Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo3fQ==]
introduces the AI-native philosophy that helps Every ship products with
single-person teams, and on February 24, learn Claude Code in one day in our
live, beginner-friendly workshop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NsYXVkZTEwMS5ldmVyeS50by8iLCJwb3NpdGlvbiI6OH0=]
taught by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6OX0=].—Kate
Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjoxMH0=]
--------------------------------------------------------------------------------
I’d been stuck on trying to build my own writing agent for months when I found
myself scanning my board game shelf. Suddenly, the problem wasn’t about AI
anymore.
It was the end of Think Week
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2dpdmUteW91cnNlbGYtYS1wcm9tb3Rpb24iLCJwb3NpdGlvbiI6MTF9],
Every’s twice-yearly retreat where we break to explore possibilities outside the
flow of our regular work. The team was in a beach house in Panama, decked out in
shorts and sunglasses with palm trees swaying in the background. I was under 10
inches of snow in Ohio, locked in a battle of wills with my dog about going
outside.
From my laptop, I watched Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B0ZWRlc2NhdSIsInBvc2l0aW9uIjoxMn0=],
Every’s head of growth, demo a dashboard he built in one day that pulls data
from PostHog and Stripe and gives him a complete view of signups and
subscription revenue. COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BicmFuZG9uXzUyNjMiLCJwb3NpdGlvbiI6MTN9]
showed off an AI CFO that helps him steer the company. Head of consulting
Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXRhbGlhXzI5NDQiLCJwb3NpdGlvbiI6MTR9]
shared Claudie, an AI agent that she and applied AI engineer Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuaXR5ZXNoIiwicG9zaXRpb24iOjE1fQ==]
had built in two weeks with nothing but Claude Code and a dream.
Meanwhile, my momentum had stalled out as badly as my attempt to get my passport
renewed in time for the trip. It was a stark contrast to how I’d felt six months
earlier. In July, I was on a roll: I’d built a custom ChatGPT project
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS1mZWQtbXktZXNzYXlzLXRvLWNoYXRncHQtdW50aWwtaXQtbGVhcm5lZC1teS12b2ljZSIsInBvc2l0aW9uIjoxNn0=]
that ran my entire drafting process. I’d developed an AI editor that could
enforce Every’s editorial sensibilities
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS10YXVnaHQtY2xhdWRlLWV2ZXJ5LXMtc3RhbmRhcmRzLWl0LXRhdWdodC1tZS1taW5lIiwicG9zaXRpb24iOjE3fQ==]
and written specialized Claude prompts called Skills
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtc2tpbGxzLW5lZWQtYS1zaGFyZS1idXR0b24iLCJwb3NpdGlvbiI6MTh9]
that the whole editorial team used. But around September the wind fell out of my
sails, and it hadn’t quite been back since.
Watching my coworkers demo these systems made me want to take advantage of all
the new capabilities of Opus and Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdnMtb3B1cyIsInBvc2l0aW9uIjoxOX0=],
of agent-native architectures
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy10by1idWlsZC1hZ2VudC1uYXRpdmUtbGVzc29ucy1mcm9tLWZvdXItYXBwcyIsInBvc2l0aW9uIjoyMH0=]
and the seemingly infinite possibilities popping up on all sides like
Whac-A-Mole moles. I just had no clue where to start.
At the same time, my best friend and I were playing chicken about whether we’d
brave the snow to get together. I scanned my board game shelf, stocked with
everything from crowd pleasers like Wingspan and Codenames to five-hour
behemoths that no one wants to play with me, ever. I was trying to decide what
we’d play if she did come over… and then I was thinking about worker placement
and area control and victory conditions.
What ensued was that strange, slightly vertigo-inducing feeling when two
unrelated ideas fuse together in your head: What if I thought about my AI
project as a board game?
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/937/optimized_18f0960c-b919-46d7-93dd-e5604f03007f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2F0dGlvLmNvbS8_dXRtX3NvdXJjZT1ldmVyeVx1MDAyNnV0bV9tZWRpdW09bmV3c2xldHRlcl9zcG9uc29yc2hpcFx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeS1ZMjZcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjEsImFkdmVydGlzZW1lbnRfaWQiOjkzN30=
ATTIO IS THE AI CRM THAT THINKS FAST AND ACTS FASTER.
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Ready to build without limits?
Try Attio for free
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2F0dGlvLmNvbS8_dXRtX3NvdXJjZT1ldmVyeVx1MDAyNnV0bV9tZWRpdW09bmV3c2xldHRlcl9zcG9uc29yc2hpcFx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeS1ZMjZcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjIsImFkdmVydGlzZW1lbnRfaWQiOjkzN30=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjIzfQ==].
THE ART AND SCIENCE OF ‘THE TEACH’
I spent the holidays teaching my nephews board games. Over four days, the four
of us—a nine-year-old, a seven-year-old, my mom, and me—played five different
games. It’s not everyone’s idea of a good time, but it is mine.
I like to think I have what’s called “the teach” in board game lingo down to a
science. Before you go into strategy, before “here’s how you beat your brother,”
there’s a more basic question: What are the pieces, and what do they do? This
little wooden person is called a meeple. When you place it, you’re claiming that
road. This gem chip means you can afford more expensive cards. This sushi card
is worth points if you collect three of them.
I knew I wanted to build a writing system that could take advantage of all these
new capabilities and tools, but I wasn’t even clear on the parts I was working
with. I had a Claude project with some custom instructions and a few Google Docs
that I’d manually edit whenever I wanted to change something. It worked well
enough. But it didn’t feel magical like those Think Week projects did.
I needed an example, a game I could study to help me understand the parts and
what they might do. Fortunately, I already had one in mind.
THE GAME ON THE SHELF
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjI0fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoyNX0=]
built a compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjI2fQ==]—a
software development system for Claude Code that gets smarter the more you use
it. Every time you fix a bug or have a new insight, you write it down and feed
it back to the AI. Over time, the system learns your preferences and grows more
capable.
What I had hoped to do for writing, Kieran’s plugin had already solved for code.
If I could understand how it worked, I could find a way to apply it to writing.
So I opened Claude Code, pointed it at the compound engineering plugin’s GitHub
repository
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjI3fQ==],
and said: How does this thing work?
From there, my board game brain took over. I knew how to do this: Dump the
pieces on the table, figure out what each one does, learn the moves, and play
until the strategy clicks. In this case, the “table” was my desktop and the
“pieces” were lines of code. But the principle is the same.
WHAT ARE THE PIECES?
Every game comes with components: tokens, cards, dice, and boards. Before you
know what anything means, you need to know what you’re holding.
Claude Code gave me an inventory of the pieces in the compound engineering
“box”: agents, commands, skills, and configuration files. The point wasn’t to
take a strict inventory but to identify the categories: actors, actions, stored
knowledge, and preferences. Once you have the categories, you can ask what goes
in each one for your domain.
Claude helped here, too. It proposed writing equivalents to the engineering
components—instead of a Rails reviewer, a developmental editor. Instead of a
security auditor, a fact-checker.
The most important mapping was the simplest. CLAUDE.md, where Kieran encodes his
engineering taste in plain language, became TASTE.md, where I encoded writing
style. It was the same concept: voice, sentence preferences, and a “kill list”
of words I never want to see. When you use the plugin, Claude Code loads this
file at the beginning of each writing session.
WHAT MOVES CAN YOU MAKE?
In a board game, this is the action phase: Place a worker, spend a resource, buy
a property. Each action has rules, and the rules define what the pieces can
do—and therefore what’s possible in the game.
Kieran’s plugin has a four-step loop: Plan, work, review, compound. You research
and plan before you build. You review what you built. Then you compound—capture
what you learned so the system is smarter the next time around.
The writing equivalent mapped onto a sequence I already knew from years of
editing, even if I’d never laid it out this cleanly. Brainstorm: Surface raw
material when you don’t have an idea yet. Interview: Pressure-test an idea you
do have—what’s the claim, what’s the evidence, why should anyone care? Outline:
Organize the material into a skeleton first. Draft: Expand that structure into
prose, give the skeleton flesh. Edit: Review the big picture, zoom down to
sentence level, then do a final check before you publish.
Each stage has a job. Each one feeds the next, and—here’s the part that took me
the longest to accept—you don’t skip steps. The temptation with AI is to jump
straight to a draft. But a draft built on a bad outline is a fast way to produce
polished garbage.
HOW DO THE MOVES FIT TOGETHER?
The best board games, though, aren’t just a string of moves one after another.
Instead, they interlock and repeat those moves in such a way that early
decisions have outsized effects in later rounds. In Settlers of Catan, the
settlement you put up in round two funds the city you build in round eight. In
Ticket to Ride, the routes you claim early lock out your opponents and determine
which coasts you can connect later. Games like these reward thinking in systems.
In Kieran’s plan-work-review-compound loop, the last step matters most. When you
solve a problem, the system captures what you learned and surfaces it the next
time something similar comes up. The system has a memory.
Building the writing equivalent of that memory was the hardest part. I’d
pre-loaded the system with Every’s editorial philosophy, but when I ran through
it as though I were a test user, the AI got mixed up, and all of my (Katie’s)
preferences showed up in what was supposed to be the user’s personal profile.
The system was supposed to learn your taste. Instead, it was handing you mine.
The solution was to split the system into two layers: a “defaults” file that
holds an opinionated baseline for good writing, and a taste file that starts
empty and fills up over time.
That moment crystallized another important lesson from the board game framework:
The engine only reveals its flaws when I actually play.
HOW DO YOU WIN?
Every board game has a victory condition—the objective that gives all the
components and moves their meaning. Without it, you’re shuffling pieces around
on a table.
The victory condition for compound writing itself is straightforward: Each piece
of writing makes the next one easier. The system gets smarter about you—your
voice, your instincts, your recurring mistakes—and over time, the gap between
what you mean and what shows up on the page gets smaller.
But building compounding writing taught me that I also was playing a second,
bigger game—the game of learning how to learn AI systems in the first place.
This bigger game is far from over. I’m still testing, still refining, still
discovering rules I’d encoded wrong or principles I’d forgotten to encode at
all. Which is how learning any board game works. You don’t play perfectly the
first time. You fumble through a round, misunderstand a rule, lose badly, and
say, “Okay, now I get it—let’s play again.” That’s what learning AI feels like
when you stop trying to understand everything at once.
So dump the pieces on the table. Play a round. Lose. Compound what you learned.
Then play again.
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBCb2FyZCBHYW1lcyBUYXVnaHQgTWUgQWJvdXQgV29ya2luZyB3aXRoIEFJICIsInBvc3RfaWQiOjM5NDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6Mjh9]
is a staff writer and AI editorial lead at Every. You can read more of her work
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What Board Games Taught Me About Working with AI
hello@every.to2/19/2026
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Hey ,
Claude Code has fundamentally changed how people build things,
and it's only getting more powerful. With new desktop
capabilities and easier setup, builders across every skill level
are using it to (
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) ship apps with zero programming experience (
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).
We're hosting three live sessions designed to help you take
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On February 20, join Cora (
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) general manager Kieran Klaassen to learn compound engineering (
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)—the AI-native philosophy created at Every that enables one
person to ship like five. Kieran will walk you through installing
the compound engineering plugin, integrating it into your
workflows, and using it for non-coding tasks like planning,
brainstorming, and research.
Compound Engineering Camp
Friday, February 20
12 p.m. ET
Live on Zoom
-->Register for Compound Engineering Camp (
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)
Register for Compound Engineering Camp (
https://every.to/events/compound-engineering-camp )On February
24, we're running our second cohort of Claude Code for
Beginners—a live, beginner-friendly workshop where you'll go from
experimenting with AI to building and deploying real tools in a
single day. Unlike the first cohort in November, it now runs
directly in the desktop app—no terminal setup required—so you can
focus on building. You'll leave with a working project and a
repeatable toolkit, led by Mike Taylor, writer at Every (
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) joining as a guest instructor.
Claude Code for Beginners
Tuesday, February 24
10 a.m. ET–5 p.m. ET
Live on Zoom
Workshop price: $1,250 (includes a 1-year Every subscription)
What you get:
* One full day of live instruction: We’ll teach you everything
you need to know about working with Claude Code—not just the
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* Hands-on help when you need it: During breakouts and
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you're stuck, we'll get you unstuck.
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live that you can share, use, and build on.
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Reserve your spot ( https://claude101.every.to/#details-pricing
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) course—a hands-on workshop covering databases, authentication,
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Unlock the power of Claude Code with 3 workshops, starting on Friday
hello@every.to2/19/2026
Thibault Sottiaux and Andrew Ambrosino on product strategy, the workflows they
rely on, and why speed creates a new bottleneck
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjF9]
🎧HOW OPENAI’S CODEX TEAM USES THEIR CODING AGENT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy1vcGVuYWktcy1jb2RleC10ZWFtLXVzZXMtdGhlaXItY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjJ9]
THIBAULT SOTTIAUX AND ANDREW AMBROSINO ON PRODUCT STRATEGY, THE WORKFLOWS THEY
RELY ON, AND WHY SPEED CREATES A NEW BOTTLENECK
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy1vcGVuYWktcy1jb2RleC10ZWFtLXVzZXMtdGhlaXItY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjN9]
by Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AcmhlYV81NjE4IiwicG9zaXRpb24iOjR9]
Watch on YouTube [https://img.youtube.com/vi/AFHiiL-ZKms/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
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Thibault Sottiaux and Andrew Ambrosino. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjZ9],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo3fQ==]
sits down with two members of the team building OpenAI’s coding agent, Codex,
Thibault Sottiaux
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS90aHNvdHRpYXV4IiwicG9zaXRpb24iOjh9],
head of Codex, and Andrew Ambrosino
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9hamFtYnJvc2lubyIsInBvc2l0aW9uIjo5fQ==],
member of technical staff on the Codex app. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI0MTg3Njk4OTcwMzAwODA5IiwicG9zaXRpb24iOjEwfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9BRkhpaUwtWkttcyIsInBvc2l0aW9uIjoxMX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNmJWcmpIRzJldmFuamlYZ00xVU5ERj9zaT03QUhBeGgtMFJvR1JRVXVKQV95ZlBnIiwicG9zaXRpb24iOjEyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9vcGVuYWlzLWNvZGV4LXRoaXMtbW9kZWwtaXMtc28tZmFzdC1pdC1jaGFuZ2VzLWhvdy15b3UtY29kZS9pZDE3MTk3ODkyMDE_aT0xMDAwNzUwMzUzNzE4IiwicG9zaXRpb24iOjEzfQ==].
Was this newsletter forwarded to you? Sign up
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to get it in your inbox.
--------------------------------------------------------------------------------
A little after 4 p.m. PT on Super Bowl Sunday, a wave of people took their eyes
off the game to download a coding agent. It wasn’t the wings, the beer, or Bad
Bunny that inspired them. It was one of the many AI ads that aired—specifically,
OpenAI’s plug for its coding agent, Codex.
Thibault Sottiaux
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS90aHNvdHRpYXV4IiwicG9zaXRpb24iOjE1fQ==],
head of Codex, and Andrew Ambrosino
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9hamFtYnJvc2lubyIsInBvc2l0aW9uIjoxNn0=],
a member of technical staff on the Codex app, say their systems came under heavy
load almost immediately after the spot aired. Even better, a lot of people also
reached out to tell them that the ad inspired them to build, they told Dan
Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxN30=]
on AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjE4fQ==]
this week.
The conversation caps off a few busy weeks for the Codex team: Since the start
of February, they’ve shipped a desktop app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoxOX0=],
GPT-5.3 Codex—a new flagship model
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTMtY29kZXgiLCJwb3NpdGlvbiI6MjB9]—and
a research preview of a model that’s almost too fast to follow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodCIsInBvc2l0aW9uIjoyMX0=].
The momentum is showing up in the numbers, too. Usage has grown fivefold since
the start of the year, and more than a million people now use Codex each week.
Dan talks to the pair about the strategy decisions behind what they’ve built,
the workflows they rely on inside Codex, and how a lightning-fast model
potentially solves the next bottleneck for coding agents.
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtaG93LW9wZW5haS1zLWNvZGV4LXRlYW0tdXNlcy10aGVpci1jb2RpbmctYWdlbnQiLCJwb3NpdGlvbiI6MjJ9].
You can check out their full conversation:
[https://img.youtube.com/vi/AFHiiL-ZKms/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9BRkhpaUwtWkttcyIsInBvc2l0aW9uIjoyM30=
Here are some of the themes they touch on:
A LOOK INSIDE OPENAI’S STRATEGY TO SHIP NEW PRODUCTS
Sottiaux and Ambrosino talk Dan through the decisions and tradeoffs that went
into their new launches.
A WARMER CODING AGENT THAT’S STILL FOR BUILDERS
As we’ve written, GPT-5.3 Codex feels more user-friendly than its
predecessors—warmer and more creative—while still maintaining its technical
prowess. That shift was echoed in OpenAI’s decision to run a Super Bowl ad for
Codex rather than ChatGPT, signaling a bet that coding agents are ready for a
mainstream audience.
Still, OpenAI views Codex as its most powerful coding tool, one that requires a
certain level of technical fluency. Sottiaux describes the target user as
“technical” or “technical adjacent”—someone with familiarity in areas like data
science, for example—and says that to get the most out of it, you should be able
to read code. For the wider, less technical audience, he adds, OpenAI plans to
eventually bring a similar experience into ChatGPT, which will not assume
engineering literacy of its users.
Even so, the team is adamant that professional developers deserve a “dedicated
experience.” Ambrosino notes that while the Codex app shares clear DNA with
ChatGPT—features such as the central chat-style interface and the auto-named
conversations—it was purpose-built to “showcase the power of the models and the
way [they] could change the [software] development lifecycle.”
OPENAI BELIEVES YOUR CODING AGENT DOESN’T BELONG IN A TERMINAL OR THE IDE
The decision to build a dedicated graphical user interface (GUI)—a visual,
point-and-click interface rather than a text-only terminal approach—for the
Codex app was, by the team’s own admission, a break from trending design
choices. Ambrosino describes the app as a “daily driver,” with the terminal and
the integrated development environment (IDE)—an all-in-one environment for
writing code where many developers have traditionally worked—reserved for the
occasional specialized task.
According to them, a terminal works well for firing off quick tasks, but starts
to feel limiting once agents become multimodal—drawing diagrams, generating
images, and responding to voice instructions—or once you’re running several in
parallel and need to keep track of them all.
OpenAI designed Codex to dynamically show only the tools and views you need at
that moment. “We came to the conclusion that…these models are great at knowing
what’s needed…for what type of task,” Ambrosino says. Sottiaux adds that the AI
is already acting on far more than just code—like filing tickets in project
management software Linear and posting to Slack—and cramming all of that into an
IDE “would feel very odd.”
HOW THE CODEX TEAM TEACHES AI TO READ BETWEEN THE LINES
Achieving a balance between the model being good at following instructions and
intuiting user intent is something the team obsesses over. Codex has
historically excelled at the former, but when they optimize too hard in that
direction, the model starts to overindex on literal wording and miss intent in
ways a human never would. Sottiaux takes the example of a typo in a prompt that
ends up verbatim in the code, rather than the model inferring what you obviously
meant.
The team is also investing in what they call “personalities”—essentially, a
measure of how supportive or blunt the model should be. While the previous
default leaned heavily terse and direct, now there’s a friendlier, more
supportive option, and users can toggle between the two. Both Sottiaux and
Ambrosino still use the pragmatic “personality.” “You should feel like you have
your own little personal Codex,” Sottiaux says, “that works in exactly the way
that you want it to work.”
HOW THE CODEX TEAM USES ITS OWN AI
Two features make the Codex app especially powerful: “automations,” which let
you schedule prompts to run hourly, daily, or at whatever cadence you set, and
“skills,” which bundle instructions so that Codex can connect to external tools
and run workflows that go beyond code generation, including research, reporting,
and writing. These are a few automations and skills that Sottiaux and Ambrosino
find useful:
1. Keeping code changes ready to ship. When multiple people are working on the
same codebase, their changes can collide—one person’s update breaks
another’s, creating “merge conflicts” that have to be manually untangled.
Ambrosino runs an automation every hour or two that scans for these
conflicts and quietly resolves them, so that when a change is ready to ship,
it can go live immediately.
2. Daily team digest. Every morning at 9 a.m., Ambrosino gets an automated
report summarizing everything that was merged into the Codex app over the
previous day, including who contributed what, grouped by theme. It’s a quick
way to stay on top of a fast-moving codebase without having to manually
track every change—especially useful in the chaos leading up to a launch.
3. Random bug hunter. Sottiaux runs an automation multiple times a day that
picks a random file from the codebase and looks for bugs. It uses a random
number generator to choose where to start, so each run explores a different
corner of the code. The automation usually picks up on non-critical bugs
that nobody would’ve gone looking for and are trivial to fix.
4. Silent bug fixer. Another team favorite: an automation that reviews the pull
requests you’ve done over the past day, scans for signs that anything is
breaking. It pushes a fix before anyone notices you shipped a bug.
5. Daily marketing intel. Sottiaux runs a daily automation—tuned with a custom
skill to do deep research—that searches the web for how users are perceiving
and talking about Codex, and compiles what it finds into a short report.
6. One-click publish. After writing code, a developer still has to save it with
an explanation (called a “commit”), open a pull request for teammates to
review it, and write a clear title and summary describing what changed and
why. Ambrosino built a “yeet” skill that does all of that automatically.
7. Custom book for his kids. Ambrosino used the Codex app’s image generation
skill to create a personalized book for his kids. He started by prompting
Codex to write a script based on his daughters’ ages, the cities they’ve
lived in, and the arc of their lives so far. Once he approved the script,
Codex generated an image for every page, then stitched everything together
into a printable PDF.
SPEED IS A DIMENSION OF INTELLIGENCE
We said GPT-5.3-Codex-Spark, the smaller, speed-optimized version of OpenAI’s
GPT-5.3 Codex, is fast enough to blow your hair back
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodCIsInBvc2l0aW9uIjoyNH0=]—and
it is. “We do slow it down ever so slightly, just so you can see the words come
in a little bit smoother,” Ambrosino says. The team sees speed unlocking
different ways of working
1. Staying in the flow. The first is simply staying in the flow. Sottiaux
describes using the new model as “sculpting code” in real time. At first,
the speed is almost disorienting, but within minutes, you adjust—and once
you do, going back to anything slower is hard to imagine.
2. Replacing brittle tools with intelligent ones. Programmers rely on Git, a
version control system for tracking code changes, to save and share changes
to their code, and while it’s powerful, it’s also notoriously finicky. If
the code is in even a slightly unusual state, simple actions like “publish
this change” can trigger confusing errors that require manual cleanup.
That’s why many apps struggle to make Git feel smooth or intuitive: There
are too many edge cases to account for with rigid, pre-programmed buttons.
Ambrosino suggests that a fast enough AI model can potentially change this.
Instead of relying on brittle scripts that only work when everything is
perfectly set up, the AI can look at the situation in real time and figure
out what needs to happen.
3. Redirecting the model while it works. Mid-turn steering is the ability to
send a new instruction while the model is still working, and have it adapt
without stopping its thinking process. Codex already supports this, but
paired with the new model, the experience would feel more and more like a
fluid conversation. Sottiaux is especially excited about combining this with
voice—talking to the model in natural language, redirecting it as you go,
watching the implementation happen almost instantly.
CODE REVIEW IS THE NEXT BOTTLENECK
With speed close to being solved, the next bottleneck is review. Models can
generate code faster than ever. But will it be bug-free? Will the button in the
settings panel do what it’s supposed to? That still requires a human to click
through the app and check for consistency.
The OpenAI team is exploring what that process looks like with AI involved. The
Codex app already has a review mode that annotates diffs (side-by-side
comparisons showing exactly which lines of code were added, removed, or
changed). Speed helps here, too, Sottiaux adds. A faster model that helps you
understand the code you’re reviewing offsets some of the pressure created by the
sheer volume now being produced.
Ambrosino hints at a more ambitious direction: If a model can prove a bug fix
works by retracing the exact click path a user would take, code review, as we
know it, might matter less—you’d verify the outcome directly rather than reading
the code as a proxy. The team already has skills in the Codex app that click
around the app, screenshot the results, and attach them to a pull request to
show what changed (and why it works).
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
Timestamps
1. Introduction: 00:01:27
2. OpenAI’s evolving bet on its coding agent: 00:05:27
3. The choice to invest in a GUI (over a terminal): 00:09:42
4. The AI workflows that the Codex team relies on to ship: 00:20:38
5. Teaching Codex how to read between the lines: 00:26:45
6. Building affordances for a lightning-fast model: 00:28:45
7. Why speed is a dimension of intelligence: 00:33:15
8. Code review is the next bottleneck for coding agents: 00:36:30
9. How the Codex team positions itself against the competition: 00:41:24
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDI0MTg3Njk4OTcwMzAwODA5IiwicG9zaXRpb24iOjI1fQ==]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9BRkhpaUwtWkttcyIsInBvc2l0aW9uIjoyNn0=]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNmJWcmpIRzJldmFuamlYZ00xVU5ERj9zaT03QUhBeGgtMFJvR1JRVXVKQV95ZlBnIiwicG9zaXRpb24iOjI3fQ==]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9vcGVuYWlzLWNvZGV4LXRoaXMtbW9kZWwtaXMtc28tZmFzdC1pdC1jaGFuZ2VzLWhvdy15b3UtY29kZS9pZDE3MTk3ODkyMDE_aT0xMDAwNzUwMzUzNzE4IiwicG9zaXRpb24iOjI4fQ==]
Miss an episode? Catch up on Dan’s recent conversations with LinkedIn cofounder
Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3JlaWQtaG9mZm1hbi1tYWtlcy1maXZlLXByZWRpY3Rpb25zLWFib3V0LWFpLWluLTIwMjYiLCJwb3NpdGlvbiI6Mjl9];
the team that built Claude Code, Cat Wu and
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjozMH0=]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjozMX0=Boris
Cherny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjozMn0=];
Vercel cofounder Guillermo Rauch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3ZlcmNlbC1zLWd1aWxsZXJtby1yYXVjaC1vbi13aGF0LWNvbWVzLWFmdGVyLWNvZGluZyIsInBvc2l0aW9uIjozM30=];
podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2R3YXJrZXNoLXBhdGVsLXMtcXVlc3QtdG8tbGVhcm4tZXZlcnl0aGluZyIsInBvc2l0aW9uIjozNH0=];
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6MzV9]
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--------------------------------------------------------------------------------
Rhea Purohit is a contributing writer for Every focused on research-driven
storytelling in tech. You can follow her on X at @RheaPurohit1
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-Op0hvdyBPcGVuQUnigJlzIENvZGV4IFRlYW0gVXNlcyBUaGVpciBDb2RpbmcgQWdlbnQiLCJwb3N0X2lkIjozOTQzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9SaGVhUHVyb2hpdDEiLCJwb3NpdGlvbiI6Mzh9]
and on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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🎧How OpenAI’s Codex Team Uses Their Coding Agent
hello@every.to2/18/2026
Sonnet 4.6 delivers Opus-close performance at half the price—but speed didn't
come along for the ride
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Vibe Check
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VIBE CHECK: ANTHROPIC JUST MADE OPUS CHEAPER WITHOUT CALLING IT THAT
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SONNET 4.6 DELIVERS OPUS-CLOSE PERFORMANCE AT HALF THE PRICE—BUT SPEED DIDN'T
COME ALONG FOR THE RIDE
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by Katie Parrott
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Historically, Sonnet
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1zb25uZXQtNC01IiwicG9zaXRpb24iOjd9]
has been Opus’s cheaper, faster sibling: You traded some brainpower for speed
and cost savings.
Now, with the release of Sonnet 4.6, Anthropic says you don’t have to trade
anything—just pay less. If you’re running a live app with users on Opus right
now, there is some good news about your API costs: Sonnet 4.6 costs $3 input/$15
output per million tokens—roughly half what Opus runs. (GPT-5.2, for comparison,
costs $1.75 input/$14 output per 1 million tokens.) Cost has been a consistent
sticking point with Opus, and with Sonnet 4.6, Anthropic seems to be saying, “We
hear you.”
These are true day-zero tests—we got access when everyone else did—so let’s dive
in to determine in real time whether it’s true that Sonnet’s new capabilities
come without sacrifice. You can also watch the livestream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9bWFocDYtVEhqdVkiLCJwb3NpdGlvbiI6OH0=]
we did yesterday as soon as the model dropped.
THE REACH TEST
DAN SHIPPER, COFOUNDER AND CEO 🟨
“Green for using inside of products you’re building, yellow for my own daily
work. If you’re building an app that was previously too expensive to run on
Opus, this is a big deal. For coding and complex tasks where I can afford Opus
and 5.3 Codex, I’d probably stick with it.”
KIERAN KLAASSEN, GENERAL MANAGER OF CORA
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjo5fQ==]
🟨
“It’s very usable, and for a lot of people it should be the default. But it
frustrated me when it got stuck on something Opus solved in one shot. Anytime a
model frustrates me, that’s a no-go for my personal workflow—but this is
genuinely solid for production.”
WHAT WORKS WELL
The model is smart. Across coding tasks, pull request triage, brainstorming, and
a complex P&L restructuring, it held the thread, followed through on multi-step
instructions, and didn’t make the kind of mid-task mistakes that would have
tripped up Sonnet 4.5.
Kieran ran it through a full compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6MTB9]
workflow—sorting through a backlog of pending code changes, merging branches,
writing changelogs, and theming issues—and came away impressed. “I’ve not found
any reasons to believe it’s not as smart as Opus 4.6
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcHVzLTQtNiIsInBvc2l0aW9uIjoxMX0=],”
he said.
The economics are a big win for teams using Opus inside production AI apps.
Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjoxMn0=],
Every’s AI ghostwriter, for example, has been running on Opus at up to $1,000 a
day in token costs. With Sonnet 4.6, that cost roughly halves, without touching
the codebase.
WHAT NEEDS WORK
Given past precedent, you’d expect a new Sonnet model to be meaningfully faster
than Opus. This one feels nearly the same. That’s fine if you’re getting
Opus-quality output, but disappointing if you were counting on snappier
performance for iteration-heavy workflows.
The model also showed some erratic behavior under pressure. When Dan asked it to
plan a homepage redesign, it correctly asked for a name for the work tree—a
separate copy of the codebase where it could experiment safely—then immediately
started rewriting the homepage anyway. As Dan noted, “It’s both too cautious and
too eager.” And when Kieran ran into an MCP configuration issue, Sonnet 4.6 spun
in circles while Opus solved it in one shot and cited the exact wrong file.
THE VERDICT
Dan thinks that Anthropic’s strategy is to keep model tier prices stable while
continuously improving the product. Whatever Opus can do today, Sonnet will be
able to do it in six months for less.
If you’re building AI-powered products and have been holding off on Opus because
of cost, the wait is over. Sonnet 4.6 appears to be the model that delivers the
capability you want without making your bank account cry. If you’re using Claude
for your own complex work and can swing the Opus price, you probably don’t need
to switch yet. But if you’re on the $20 Pro plan and want more horsepower, this
is a meaningful upgrade.
--------------------------------------------------------------------------------
For more on Claude Sonnet, check out our previous coverage:
1. “Vibe Check: Claude 3.7 Sonnet and Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS0zLTctc29ubmV0LWFuZC1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoxM30=]”
2. “Vibe Check: Sonnet 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1zb25uZXQtNC01IiwicG9zaXRpb24iOjE0fQ==]”
3. “We Tested Claude Sonnet 4.5 for Writing and Editing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLXdlLXRlc3RlZC1jbGF1ZGUtc29ubmV0LTQtNS1mb3Itd3JpdGluZy1hbmQtZWRpdGluZyIsInBvc2l0aW9uIjoxNX0=]”
4. “Claude Sonnet 4 Now Has a 1-million Token Context Window
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1zb25uZXQtNC1ub3ctaGFzLWEtMS1taWxsaW9uLXRva2VuLWNvbnRleHQtd2luZG93IiwicG9zaXRpb24iOjE2fQ==]”
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjoxN30=]
is a staff writer and AI editorial lead at Every. You can read more of her work
in her newsletter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8va2F0aWVwYXJyb3R0LnN1YnN0YWNrLmNvbS8iLCJwb3NpdGlvbiI6MTh9].
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWFudGhyb3BpYy1qdXN0LW1hZGUtb3B1cy1jaGVhcGVyLXdpdGhvdXQtY2FsbGluZy1pdC10aGF0L2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjMxfQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWFudGhyb3BpYy1qdXN0LW1hZGUtb3B1cy1jaGVhcGVyLXdpdGhvdXQtY2FsbGluZy1pdC10aGF0L2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjMyfQ==]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWFudGhyb3BpYy1qdXN0LW1hZGUtb3B1cy1jaGVhcGVyLXdpdGhvdXQtY2FsbGluZy1pdC10aGF0L2ZlZWRiYWNrP3JhdGluZz1tZWhcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzN9]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQW50aHJvcGljIEp1c3QgTWFkZSBPcHVzIENoZWFwZXIgV2l0aG91dCBDYWxsaW5nIEl0IFRoYXQgIiwicG9zdF9pZCI6Mzk0NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWFudGhyb3BpYy1qdXN0LW1hZGUtb3B1cy1jaGVhcGVyLXdpdGhvdXQtY2FsbGluZy1pdC10aGF0L2ZlZWRiYWNrP3JhdGluZz1iYWRcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzR9]
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Start with three simple tools, and let the AI figure out the rest
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HOW TO BUILD AGENT-NATIVE: LESSONS FROM FOUR APPS
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START WITH THREE SIMPLE TOOLS, AND LET THE AI FIGURE OUT THE REST
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tYnVpbGQtYWdlbnQtbmF0aXZlLWxlc3NvbnMtZnJvbS1mb3VyLWFwcHMiLCJwb3NpdGlvbiI6M30=]
by Katie Parrott
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Midjourney/Every illustration.
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Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo2fQ==]
scanned a page from Erik Larson’s Winston Churchill biography, The Splendid and
the Vile, and pressed save. The app he was demo-ing identified the book,
generated a summary, and produced character breakdowns calibrated to exactly
where he was in the story—no spoilers past page 203.
Nobody programmed it to do any of this.
Instead, Dan’s app has a handful of basic tools—“read file,” “write file,” and
“search the web”—and an AI agent smart enough to combine them in a way that
matches the user’s request. When it generates a summary, for example, that’s the
agent deciding on its own to search the web, pull in relevant information, and
write a file that the app displays.
This is what we call agent-native architecture
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZSIsInBvc2l0aW9uIjo3fQ==]—or,
in Dan’s shorthand, “Claude Code in a trench coat
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9jbGF1ZGUtY29kZS1pbi1hLXRyZW5jaGNvYXQiLCJwb3NpdGlvbiI6OH0=].”
On the surface, it looks like regular software, but instead of pre-written code
dictating every move the software makes, each interaction routes to an
underlying agent that figures out what to do. There’s still code involved—it
makes up the interface and defines the tools that are available to the agent.
But the agent decides which tools to use and when, combining them in ways the
developer never explicitly programmed.
At our first Agent Native Camp, Dan and the general managers of our software
products Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjo5fQ==],
Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvLyIsInBvc2l0aW9uIjoxMH0=],
and Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjExfQ==]
shared how they’re each building in light of this fundamental shift. They’re
working at different scales and with different constraints, so they’re drawing
the lines in different places. Here’s what they shared about how the
architecture works, what it looks like in production, and what goes wrong when
you get it right.
KEY TAKEAWAYS
1. The AI is the app. Instead of coding every feature, you define a few simple
tools the AI is allowed to use—for instance, read a file, write a file, and
search the web. When you ask it to do something, it decides on its own which
tools to reach for and how to combine them.
2. Simpler tools get smarter results. The smaller and more basic you make each
tool, the more creatively the AI combines them. Claude Code is powerful
because its core tool—running terminal commands—can do almost anything.
3. Rules belong in the tools, not the instructions. You can ask an AI to be
careful, but it might ignore you. If an action is irreversible—like deleting
files—the safeguard has to be built into the tool itself.
4. You don’t have to start over to start learning. Give the AI a safe space to
interact with your existing app and experiment outside the live product.
You’ll learn what the agent needs without risking what already works. Just
don’t get attached to the code—as models improve, expect to throw things out
and rebuild every few months.
Uploaded image
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THE APP FOR PEOPLE WHO ACTUALLY DO WHAT THEY SAID THEY’D DO
You know that feeling when you leave a meeting and immediately forget half of
what you agreed to? That’s not a memory problem. It’s a meetings problem. When
you’re back-to-back all day, there’s no time to process. No time to write the
follow-up. No time to turn “we should probably...” into something that actually
happens.
Granola helps you become the person who actually does what they said they’d do.
You take notes during the meeting : just quick bullets, nothing formal. Granola
transcribes in the background and turns those notes into clear summaries with
actual next steps. After the call, you can share your notes with the team so
everyone’s aligned. Or chat with them to pull out exactly what you need to do
next, without re-reading the whole thing. No more “wait, what did we decide?”
moments. No more dropping the ball because you had three calls in a row and
couldn’t keep track. Just clarity. And follow-through.
Download Granola and try it on your next meeting.
Get 3 months free
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HOW AGENT-NATIVE WORKS
Traditional software can only do what it’s explicitly programmed to do by its
code. Click “sort by date,” and it sorts by date. Click “export,” and you get a
CSV. It will never spontaneously summarize your inbox or reorganize your files
by topic—unless someone wrote the code for that exact feature.
Instead of coded features, an agent-native app has tools (small, discrete
actions like “read file” or “delete item”) and skills (instructions written in
plain English that describe how to combine those tools). An agent uses those
tools and skills to produce an outcome that you specify, such as identifying
what book you are reading from one page.
Three principles make this work:
1. Parity: Whatever the user can do, the agent can do. Every click, form
submission, and interaction is available to both.
2. Granularity: Tools should be atomic—small and single-purpose—and features,
such as a personalized book summary or a Monday morning email brief, should
live at the skill level where they can be written and modified in plain
text.
3. Composability: When tools are atomic and skills can combine them freely, the
app develops the ability to do things nobody explicitly designed for.
But there are trade-offs. Agent-native apps are slower because the agent has to
reason through each request instead of running deterministic code—pre-written
instructions that always produce the same result. They’re more expensive because
every interaction burns tokens, the unit AI companies use to measure and charge
for usage. And they’re less predictable—the same request won’t always produce
the same result, which makes security harder to guarantee.
Dan’s bet is that inference costs—the price of having the AI think—drop roughly
80 percent every few months, making this architecture cheaper over time. But
today, it’s still expensive.
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoxNX0=Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoxNn0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6MTd9]
has seen days where those costs hit $1,500 with thousands of users. Risks like
this are important to keep in mind when you’re getting started with building in
an agent-native way.
THREE TOOLS AND A FILESYSTEM
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF2ZWVuXzY4MDQiLCJwb3NpdGlvbiI6MTh9],
general manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjE5fQ==],
took the architecture to its most minimal extreme. He’d been building a
read-later app as a side project—something like Pocket or Instapaper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuaW5zdGFwYXBlci5jb20vIiwicG9zaXRpb24iOjIwfQ==],
where you save articles from the web and read them later. But instead of a
traditional database, the entire backend is a set of folders, and an AI agent
helps you interact with everything you’ve saved.
Web apps typically store data in databases, using structured query languages
like SQL to retrieve information from organized tables. Agents don’t think that
way. They think in files. So when a user signs up for Naveen’s app, it spins up
a lightweight Linux container—a small, dedicated virtual computer in the
cloud—just for them. Saved articles become markdown files in a folder. The agent
gets three tools: read file, write file, and list files.
Naveen’s ReadLater app combines three abilities—read, write, and list—to perform
analysis on Naveen’s saved articles. (Image courtesy of Naveen Naidu.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3940/optimized_8c726016-fe95-47b2-8051-d9f8fdeb5a34.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQwL29wdGltaXplZF84YzcyNjAxNi1mZTk1LTQ3YjItODA1MS1kOWY4ZmRlYjVhMzQucG5nIiwicG9zaXRpb24iOjIxfQ==Naveen’s
ReadLater app combines three abilities—read, write, and list—to perform analysis
on Naveen’s saved articles. (Image courtesy of Naveen Naidu.)
Those simple building blocks determine what the agent—and ultimately the
user—can achieve. Ask the agent to find themes across your saved articles, and
it lists the files, reads them, finds patterns, and writes a profile. The most
agent-native architecture might look like 1995: Files and folders, markdown, and
plain text. They’re the same Lego blocks that have worked for decades—which is
exactly why agents can work with them, too.
WHEN AGENTS GO ROGUE
When an agent can combine tools on its own, it can also take actions you never
intended—including destructive ones. Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AeWFzaHBvb2phcnkiLCJwb3NpdGlvbiI6MjJ9],
general manager of Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvLyIsInBvc2l0aW9uIjoyM30=],
Every’s desktop organizer for Mac, learned that the hard way.
He was working on Deep Clean, a feature to help users clear junk out of their
folders. The problem is that clutter is personal—one user’s junk is another
user’s reference library. Building a user interface for every possible
preference would take forever. So he gave the work to an agent. He could tell
it, “Delete all my screenshots except the ones in my Downloads folder,” and it
figures out the rest.
Yash told agent-native Sparkle, “Keep anything from the last seven days, delete
anything older,” and it automatically figured out which screenshots met that
rule and cleared out everything beyond that window. (Image courtesy of Yash
Poojary.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3940/optimized_d9afcf93-4932-4dd4-bb2d-eb98784f06e2.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQwL29wdGltaXplZF9kOWFmY2Y5My00OTMyLTRkZDQtYmIyZC1lYjk4Nzg0ZjA2ZTIucG5nIiwicG9zaXRpb24iOjI0fQ==Yash
told agent-native Sparkle, “Keep anything from the last seven days, delete
anything older,” and it automatically figured out which screenshots met that
rule and cleared out everything beyond that window. (Image courtesy of Yash
Poojary.)
The problem emerged when the agent went into what Yash calls “god mode.” It
started deleting files without asking for confirmation. His first instinct was
to fix it in the prompt—tell the agent to always ask first—but it didn’t work
reliably. The agent would sometimes skip confirmation because it was confident
it knew what the user wanted.
So Yash moved the guardrails from the prompt into the tools themselves. The
delete tool now requires confirmation as a parameter—it literally won’t execute
without user approval. ”There’s a guarantee in the tool,” he explained, “versus
prompts, which are still suggestions.” The practice generalizes to agent-native
building broadly: When an action can’t be undone, the constraint has to live in
code that always behaves the same way, not in a prompt the agent can choose to
ignore.
RETROFITTING AN EXISTING APP
Dan and Naveen’s apps were built from scratch. Kieran, on the other hand, has to
make Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoyNX0=],
an email assistant with thousands of users, agent-native without breaking what
people already love.
Kieran initially resisted the push toward agent-native. He was thinking about
the app’s active users, the inference costs, and the complexity of changing
production code. But at the same time, agent-native captured the vision he’d
always had for Cora—an email assistant where users could ask for anything, and
the program would figure out how to do it without any need for a developer’s
input.
His first move was outside the app entirely. He built a command-line interface
(CLI)—a text-based way to control Cora by typing commands instead of clicking
through the app—and connected it to Claude Code. This let him experiment with
different agent-native workflows without touching the live product, discover
what tools he needed, and bring lessons back into Cora’s architecture.
Kieran experiments with potential agent-native flows for Cora before he lets
them near production. (Image courtesy of Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3940/optimized_993901a6-e540-4fe9-8bbb-7f58ff520b1a.jpeg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQwL29wdGltaXplZF85OTM5MDFhNi1lNTQwLTRmZTktOGJiYi03ZjU4ZmY1MjBiMWEuanBlZyIsInBvc2l0aW9uIjoyNn0=Kieran
experiments with potential agent-native flows for Cora before he lets them near
production. (Image courtesy of Kieran Klaassen.)
For example, his experimentation revealed there were too many tools and too much
business logic baked into the tool’s definition. The agent couldn’t work with
them effectively, and lighter AI models—which are faster and cheaper—got
confused with too much context. You can’t have confusion in an app whose job is
to surface the right information every time.
But as Yash’s example illustrates, the fix isn’t as simple as “move everything
into the prompt.” Cora’s system prompt (the master instruction set that tells
the AI how to behave) is already 1,200 tokens long (roughly 900 words), and
lighter AI models get confused with too much context.
Kieran’s solution has been to lean hard into skills—text-based instructions that
split the difference between the rigid world of tools and the flexibility of
prompts. A skill is just a text file that describes how to handle a specific
task, like drafting a weekly summary, so when a developer wants to change how
Cora behaves, they edit that file. There’s no need to write code. This opens the
possibility that users could bring their own skills—a Todoist integration or a
custom Monday morning brief—but that’s not in Cora quite yet.
GET USED TO TOSSING YOUR CODE EVERY SIX MONTHS
In traditional software development, code is the product. You build, maintain,
and improve it over time. In agent-native development, code is scaffolding. You
still write it, but mostly to compensate for what today’s models can’t yet do
reliably on their own, such as handling an edge case the agent gets wrong, or
enforcing a sequence of steps the model sometimes skips. When a smarter model
gets released, those workarounds become unnecessary. The model handles the same
task with a skill and a few tools.
Dan talked with the Anthropic team building Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyN30=],
and according to them, they work this way already. They write scaffolding to
squeeze the most out of today’s models, knowing they’ll delete it when the next
one comes out.
THE AGENT-NATIVE TEST
Here’s how to know if you’ve built an agent-native application: Describe an
unanticipated outcome to your agent—something you never explicitly designed for,
but that falls within its domain. If it figures out how to accomplish it by
combining its tools, you’ve built agent-native. If it can’t, you’ve built a
chatbot with extra steps.
Every’s guide to agent-native architecture
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjI4fQ==]
breaks down the principles and patterns in detail. And if you want to try it
yourself: Open Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by11c2UtY2xhdWRlLWNvZGUtbGlrZS10aGUtcGVvcGxlLXdoby1idWlsdC1pdCIsInBvc2l0aW9uIjoyOX0=]
or the Codex app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjozMH0=],
describe a project you’re working on, and paste in the guide (or put a markdown
file in a folder where your coding agent of choice can find it). It’s the
fastest way to find out where agent-native thinking could change how you build.
--------------------------------------------------------------------------------
These insights emerged from Every’s Agent-native Camp, a live workshop where our
engineering team shares what they’re learning about building with AI. Join us
this Friday for our Compound Engineering Camp to learn about the AI-native
philosophy that helps Every ship products with single-person teams. Reserve your
spot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY29tcG91bmQtZW5naW5lZXJpbmctY2FtcCIsInBvc2l0aW9uIjozMX0=].
--------------------------------------------------------------------------------
Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjMyfQ==]
is a staff writer and AI editorial lead at Every. You can read more of her work
in her newsletter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9rYXRpZXBhcnJvdHQuc3Vic3RhY2suY29tLyIsInBvc2l0aW9uIjozM30=].
To read more essays like this, subscribe to Every
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and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tYnVpbGQtYWdlbnQtbmF0aXZlLWxlc3NvbnMtZnJvbS1mb3VyLWFwcHMvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDZ9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tYnVpbGQtYWdlbnQtbmF0aXZlLWxlc3NvbnMtZnJvbS1mb3VyLWFwcHMvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDd9]
Meh
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Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IHRvIEJ1aWxkIEFnZW50LW5hdGl2ZTogTGVzc29ucyBGcm9tIEZvdXIgQXBwcyAiLCJwb3N0X2lkIjozOTQwLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tYnVpbGQtYWdlbnQtbmF0aXZlLWxlc3NvbnMtZnJvbS1mb3VyLWFwcHMvZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0OX0=]
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How to Build Agent-native: Lessons From Four Apps
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Monologue turns your voice into polished writing—wherever you go.
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INTRODUCING MONOLOGUE FOR IOS
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MONOLOGUE TURNS YOUR VOICE INTO POLISHED WRITING—WHEREVER YOU GO.
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by Naveen Naidu
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I built a smart dictation app that thousands of people use every day. The most
prolific users speak more than 5,000 words a day—the equivalent of more than two
hours of typing saved.
But because Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6OH0=]
only lived on Mac desktops, I couldn’t use dictation on my own phone, one of the
places where I do the most typing every day.
Apple’s built-in dictation mangles my Indian accent. In loud environments, it’s
worse—words get swapped, and sentences are garbled. I once dictated a list of
groceries that ended up including “three X” instead of “three eggs.” Every time
I dictate something, the cleanup takes longer than typing it out with my own two
hands. But typing was frustratingly slow because my thoughts move faster than my
fingers.
I solved my problem by building an iOS app. Now, I speak my thoughts, take a
quick glance at the output, and hit “send.” I’m not cleaning up missing words or
wondering if I sound like myself. My thoughts and my writing are finally moving
at the same speed on my smartphone—when I’m sending a note to a friend, sending
an email on the go, or even doing some mobile coding.
Today, Monologue is on iOS for everyone to experience their voice as a keyboard.
Download Monologue for iOS
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Monologue sits inside the apps you already use (Product shot courtesy of Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3942/optimized_3aa8ddb0-c001-40a0-8451-fcd31dfd78f0.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTQyL29wdGltaXplZF8zYWE4ZGRiMC1jMDAxLTQwYTAtODQ1MS1mY2QzMWRmZDc4ZjAucG5nIiwicG9zaXRpb24iOjEwfQ==Monologue
sits inside the apps you already use (Product shot courtesy of Every.)
VOICE AS A KEYBOARD
You already know what you want to say. Monologue gets it out of your head and
onto the screen inside the apps you already use—iMessage, Gmail, Slack, Notes.
Unlike Apple Dictation, which gives you a transcript, Monologue translates your
speech into writing. The app cleans up repeated words, removes vocal tics like
“um,” and adds punctuation. So you’re sending something clean, not jumbled.
CONTEXT-AWARE FORMATTING
Monologue adapts to the way you write across different apps and contexts, so you
do minimal editing.
1. iMessage: Monologue creates writing that is short, casual, and
conversational. You don’t have to explicitly indicate which punctuation you
want, like an exclamation point or a period. It’s added naturally.
2. Email: Monologue translates your speech into structured paragraphs and clear
sentences. Your tone sounds human.
3. Notes: Monologue turns your messy spoken thoughts into something you can
actually use later, adding lists, headings, and clean bullets.
YOUR VOCABULARY
We all have our own vocabulary—names of friends, acronyms we use, products we
love, regional slang.
Monologue learns your words and keeps them with you. If you are using Monologue
on Mac, the app syncs your lexicon across both.
WHISPER MODE
There are times you want to dictate without feeling like you’re performing, like
when you’re sitting in a coffee shop or an office where you’d rather not
broadcast the content of a draft email to your boss. Speak softly. Monologue’s
whisper mode carries the big stick.
NOTES FOR LONG-FORM
For that moment when inspiration strikes, but you’re not near a computer,
Monologue lets you record longer audio like a voice memo. Use it for journaling
or to capture your thoughts on a long walk, then scan the summary later.
Today, it’s simple on purpose. In the future, Notes will connect to third-party
apps, becoming a part of the fabric of your workflows.
THE SHORTEST DISTANCE BETWEEN SPEECH AND WRITING
The keyboard’s monopoly is ending. Voice notes are now a widely used and
accepted form of communication. But there’s a problem on the receiving end. Your
friends don’t want to listen to your near-podcast-length updates. The answer is
to keep the voice input and make the text output better.
The most common gateway is coding—over 40 percent of Monologue usage in the past
three months has been in the terminal or in tools like Cursor and Claude Code,
where voice is the fastest way to tell agents what you need. From there, people
graduate to emails and messages, then get comfortable enough with dictation to
use it for everyday writing. I expect that progression to accelerate now that
Monologue travels with you.
Like each product at Every, it’s built with taste—the same care for how
something feels, not just whether it works—and quietly raises the quality of
your life.
Monologue for iOS is available now for Every subscribers. Experience the
shortest distance between speech and writing, wherever you are.
Download Monologue for iOS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hcHBzLmFwcGxlLmNvbS9hcHAvaWQ2NzU1OTU2MTkzP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxMX0=]
--------------------------------------------------------------------------------
Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF2ZWVuXzY4MDQiLCJwb3NpdGlvbiI6MTJ9]
is the general manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjEzfQ==].
You can follow him on X at @naveennaidu_m
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgTW9ub2xvZ3VlIGZvciBpT1MiLCJwb3N0X2lkIjozOTQyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9uYXZlZW5uYWlkdV9tIiwicG9zaXRpb24iOjE0fQ==]
and on LinkedIn
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To read more essays like this, subscribe to Every
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and on LinkedIn
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We build AI tools
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Hello, and happy Sunday! This week, Every’s head of platform Willie Williams
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kicks off a new section—Jagged Frontier—where he goes further out on the AI
frontier than we usually venture, returning to a few big ideas from fresh angles
each time. First, though, a mini-Vibe Check
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on OpenAI’s warp-speed Codex-Spark. New models are coming out so quickly that
sometimes it’s hard even for us to keep pace. We’re off on Monday for
Presidents’ Day in the U.S.—we’ll be back in your inbox on Tuesday.—Kate Lee
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MINI-VIBE CHECK: OPENAI’S CODEX-SPARK IS SO FAST IT’LL BLOW YOUR HAIR BACK
GPT-5.3-Codex-Spark
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was slinging code so fast on our livestream on Thursday, Cora
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general manager Kieran Klaassen
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and Every CEO Dan Shipper
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couldn’t get a word in edgewise.
OpenAI’s new model generates ~1,000 tokens per second. For context, Anthropic’s
latest heavy-duty model Opus 4.6
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runs at about 95.
The AI industry has spent the last year optimizing for intelligence—smarter
models, deeper reasoning, longer thinking chains. Spark goes in the other
direction. It’s not as sharp as Opus 4.6 or GPT-5.3 Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2dwdC01LTMtY29kZXgiLCJwb3NpdGlvbiI6MTR9]
on reasoning, so it’s not as reliable on complex tasks. But then again, how
smart does a model need to be if it gets you what you need before you lose your
train of thought?
WHAT IT IS
Spark is a smaller, speed-optimized version of OpenAI’s GPT-5.3 Codex, built to
run on hardware from Cerebras, a chipmaker that designed its processors
specifically for AI inference. It’s OpenAI’s first model running on non-Nvidia
hardware, which is partly why it’s so fast: Cerebras designed its hardware
specifically for speed at AI inference, not for general purpose (as Nvidia
does).
The tradeoff is that Spark is less capable than both GPT-5.3 Codex and Opus 4.6
on complex reasoning. Think of it as a fast junior developer who can knock out
simple tasks instantly, rather than a senior engineer who takes longer but
catches edge cases. It’s currently available only to Pro subscribers ($200 per
month) in the
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoxNX0=Codex
app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoxNn0=]
and command line interface, with API access limited to design partners.
WHAT’S WORKING
Dan has been testing Spark on knowledge work queries where he needs an answer in
30 seconds and staying in flow is more important than getting every detail
correct. On the stream, he pulled a YouTube performance report in about 30
seconds that would have taken Opus or 5.3 Codex closer to 90. Dan pointed out
that 90 seconds is enough to make him leave the task, check Discord, and lose
the thread. Thirty seconds keeps him in his chair.
Kieran found Spark best for brainstorming and rapid iteration. He ran it through
his compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMtYWYzYTFiYWUtY2Y5Yi00NThlLTgwNDgtYzZiNGJhODYwZTYyIiwicG9zaXRpb24iOjE3fQ==]
workflow—triaging GitHub issues, planning features, iterating on Cora’s user
interface—and the speed made exploratory work feel frictionless. He ran about 10
design iterations in the time a heavier model would have finished two or three.
The stream’s most interesting finding came from another Kieran experiment. He
gave Spark a routine code review task two ways: one where Spark did all the work
itself, and one where it delegated pieces to helper agents—the way most
developers speed up complex tasks. Spark alone finished in 1.5 minutes. With
helpers, it took four minutes, because the helpers had to pass information back
and forth.
Kieran thinks this points to a broader change in how developers will approach
code. Until now, developers have been building increasingly complex systems
where multiple AI agents divide up work and run in parallel—it’s faster than
waiting for one model to handle everything. But if the model itself is fast
enough, that complexity becomes unnecessary. One well-written prompt that gets
an answer in a second can beat a five-agent system that takes four minutes to
coordinate.
WHAT NEEDS WORK
The code itself isn’t as good. GPT-5.3 Codex and Opus 4.6 both produce more
comprehensive and reliable output on serious tasks. Spark is a tier below on
reasoning, and for anything production-critical, you’d still reach for a model
with heavier reasoning capabilities.
The speed also creates its own problem. Spark can spit out 10 pages of code and
work summaries in about 30 seconds, which is overwhelming. Dan flagged this as a
UI problem, not a model problem—coding interfaces aren’t built for reviewing
output at this pace. Until tools develop affordances for that volume of work,
the raw speed can create friction instead of eliminating it.
Dan framed both limitations as part of a larger pattern: Every three to six
months, capabilities change so radically that your entire approach has to
change. UI overwhelm didn’t used to be a problem. Progress can be energizing but
also, as Dan admitted, “a little tiring.”
WHO SHOULD TRY IT
It’s worth trying if you have:
1. Fast, lightweight tasks that don’t need deep reasoning: brainstorming,
triage, analytics queries, UI iteration
2. Workflows where staying in flow matters more than perfection: changelogs,
quick data pulls, exploratory prototyping
3. Curiosity about how speed changes your process: if iteration is part of what
you value about AI, this model could be for you,
For anything that needs precision or judgment, stick with Opus 4.6 or 5.3 Codex.
For the team’s full first impression of Spark, check out the livestream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1BcmJ1VFkzS2NSayIsInBvc2l0aW9uIjoxOH0=].
—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjE5fQ==]
[https://img.youtube.com/vi/ArbuTY3KcRk/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_cmVsb2FkPTlcdTAwMjZ2PUFyYnVUWTNLY1JrIiwicG9zaXRpb24iOjIwfQ==
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“Compound Engineering: The Definitive Guide”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy10aGUtZGVmaW5pdGl2ZS1ndWlkZSIsInBvc2l0aW9uIjoyMX0=]
by Kieran Klaassen/Source Code: Most codebases get harder to work with over
time—each feature adding complexity until teams spend more time fighting the
system than building on it. Compound engineering flips this: Each unit of work
makes the next one easier. Bug fixes eliminate entire categories of future bugs.
Patterns become reusable tools. Read this for Kieran’s full systematic approach,
plus a GitHub plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXBsdWdpbj9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjJ9]
to start using compound engineering today. 🧑💻 Paid subscribers can learn
Kieran’s approach at our first Compound Engineering Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY29tcG91bmQtZW5naW5lZXJpbmctY2FtcCIsInBvc2l0aW9uIjoyM30=]
on February 20. Reserve your spot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ldmVudHMvY29tcG91bmQtZW5naW5lZXJpbmctY2FtcCIsInBvc2l0aW9uIjoyNH0=].
🎧 🖥
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2luc2lkZS1vcGVuYWktcy1hZ2VudGljLWJyb3dzZXItYXRsYXMiLCJwb3NpdGlvbiI6MjV9]
“Inside OpenAI’s Agentic Browser, Atlas”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2luc2lkZS1vcGVuYWktcy1hZ2VudGljLWJyb3dzZXItYXRsYXMiLCJwb3NpdGlvbiI6MjZ9]
by Rhea Purohit/AI & I: Ben Goodger and Darin Fisher have spent decades building
browsers together—Netscape, Firefox, Chrome—and now they’re building Atlas,
OpenAI’s agentic browser designed to handle your digital errands. In this
conversation with Dan, they explain why the web won’t become obsolete and how
Atlas balances being an invisible doorway with being a helpful guide. 🎧 🖥
Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMWJTN2tRU3VuNklXM2ZibjlUalpoUCIsInBvc2l0aW9uIjoyN30=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vY2EvcG9kY2FzdC9pbnNpZGUtb3BlbmFpcy1hZ2VudGljLWJyb3dzZXItYXRsYXMvaWQxNzE5Nzg5MjAxP2k9MTAwMDc0OTI3MzI5MyIsInBvc2l0aW9uIjoyOH0=],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDIxNjE1MjU4NTQwODc5OTM2IiwicG9zaXRpb24iOjI5fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1yR3hXVDI4WExlUSIsInBvc2l0aW9uIjozMH0=].
“How Claude Code Is Transforming Finance—Without Turning You Into a Coder”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2RlciIsInBvc2l0aW9uIjozMX0=]
by Brooker Belcourt: Finance should be AI’s sweet spot—structured workflows,
repeatable research, defined processes—yet most firms try AI for a few weeks,
hit a snag, and quietly revert to their old ways. Brooker Belcourt, Every’s head
of financial services consulting, shares what he’s learned from six months
working with firms managing over $100 billion in assets. No coding required—just
a clear view of the task. Read this for his full playbook. 💹 If you work in
finance and want to learn more, join us on March 13 for a day-long Claude Code
for Finance course
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZSIsInBvc2l0aW9uIjozMn0=].
Reserve your spot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZSIsInBvc2l0aW9uIjozM30=].
“The Two-slice Team”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtdHdvLXNsaWNlLXRlYW0iLCJwb3NpdGlvbiI6MzR9]
by Dan Shipper/Chain of Thought: Amazon’s “two-pizza rule” kept teams under 10
people for two decades. Now, Dan argues it’s time for a new standard: the
two-slice team—two slices, one person. Every now runs four software products
each led by a single person, with 99 percent of code written by AI agents. Read
this to understand his philosophy, and test Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cucHJvb2ZlZGl0b3IuYWkvIiwicG9zaXRpb24iOjM1fQ==],
an agent-native markdown editor that Dan alone built in his spare time.
“Introducing Every Events”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1ldmVyeS1ldmVudHMiLCJwb3NpdGlvbiI6MzZ9]
by Natalia Quintero/On Every: After a year of coding camps, vibe coding
marathons, and enterprise training for companies like the New York Times and
Walleye Capital, we’re pulling it all together with Every Events—your new hub
for training resources. Camps are free and hands-on for paid subscribers.
Courses go deeper for a separate fee. Demo Days showcase what Every’s builders
are making in real time. Read this for the full calendar and how to sign up.
--------------------------------------------------------------------------------
JAGGED FRONTIER
In the beginning, there was the command line. Then came Windows, and we stopped
writing instructions and started clicking icons. Next our phone, where we forgot
the mouse and used our fat fingers to scroll the web. Now, I don’t even use my
hands.
I talk.
I whisper to my code. I yell at my email. I murmur incantations that make my
computer dance as if I’m casting spells. Productivity at 200 words per minute
while I watch the clouds float by.
Each shift in computing stripped away a layer of abstraction. The cursor was
more natural than a terminal. Fingers were more natural than the mouse. Voice is
the interface we were born knowing how to use. It’s why talking feels so right,
like something we’re returning to rather than adopting for the first time.
It may not be a coincidence that voice is having its moment at the same time
that AI is making us feel like beginners again. Every week there is a new tool
and a new interface to learn.
When things are moving so fast, voice might be the key to getting our heads
around all of it. Because you don’t have to learn voice—you just say what you
want. The interface that supported the emergence of human civilization hundreds
of thousands of years ago turns out to be the best way to keep up with the most
complex technology we’ve ever built.
Not despite being ancient, but because of it.—Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9iaWd3aWxsaWVzdHlsZSIsInBvc2l0aW9uIjozN30=]
--------------------------------------------------------------------------------
FROM EVERY STUDIO
CORA GETS A MODEL UPGRADE
This week Kieran
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6Mzh9]
upgraded the inference model powering Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjozOX0=]’s
email classification and summarization from Gemini Flash 2.0 to Flash 2.5. The
result is better classification accuracy, cleaner summaries, and improved
reliability under high demand. The changes are live for all users—you don’t need
to do anything, just notice that Cora’s getting a bit better at reading the
room.
--------------------------------------------------------------------------------
ALIGNMENT
Dead at dawn. For the past few weeks I’ve been struggling with my sleep. I wake
up at 4 a.m. and instinctively reach for my phone so I can open emails or X. I
know that’s an issue, because within five minutes I absorb three predictions
about mass job losses
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9iZWFybHlhaS9zdGF0dXMvMjAxMzcxMTI2NjkyMjI1ODU4MCIsInBvc2l0aW9uIjo0MH0=],
two threads about tools I’ve never heard of, and a viral essay
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9tYXR0c2h1bWVyXy9zdGF0dXMvMjAyMTI1Njk4OTg3NjEwOTQwMyIsInBvc2l0aW9uIjo0MX0=]
comparing AI to Covid. Given that I worked in medicine through COVID, my chest,
as you can imagine, gets pretty tight. I put the phone down but don’t fall back
asleep.
One of the issues is that the AI timeline only ever seems to serve you two
emotions: terror that you’re about to be replaced, or panic that you’re falling
behind. And you can’t dismiss either, because some of these takes have merit. So
instead of ignoring the content, I realized I had to create some kind of filter
that stops it from overwhelming me.
What broke the cycle was a technique I borrowed from writer Cedric Chin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb21tb25jb2cuY29tL2F1dGhvci9jZWRyaWMvIiwicG9zaXRpb24iOjQyfQ==].
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Before you consume anything, ask yourself one question
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb21tb25jb2cuY29tL291dGNvbWUtb3JpZW50YXRpb24vIiwicG9zaXRpb24iOjQ0fQ==]:
What is the outcome I’m trying to achieve?
When I started answering honestly, I realized most of my scrolling was hoarding
and stockpiling information that wouldn’t change a single decision I’d make that
week. I came across an impressive new AI video editor, but it was nowhere near
my top five priorities. So I bookmarked it as interesting and forgot about it.
The mass layoffs thread that went megaviral is possibly directionally true, but
it doesn’t change what I’m doing right now, at this moment.
This is not ignorance by any stretch of the imagination. I’m choosing what
enters my sphere of attention and filtering it through my goals and objectives.
I know this sounds like Life Advice 101—you know, just have priorities. But I
didn’t actively apply the ones that I had for the first 30 years of my life, and
I’d bet most people scrolling at 4 a.m. don’t either. Once you have even a rough
plan of what you’re trying to do this week, this month, this year, everything on
your timeline becomes filterable through that lens. It either serves your goals
or it doesn’t, and the stuff that doesn’t can be de-prioritized.
That’s what intentionality gives you: equanimity and a good night’s
sleep.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjQ1fQ==]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodC9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1OH0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodC9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1OX0=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodC9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjYwfQ==]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgYXMgRmFzdCBhcyBZb3VyIFRyYWluIG9mIFRob3VnaHQiLCJwb3N0X2lkIjozOTQxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9haS1hcy1mYXN0LWFzLXlvdXItdHJhaW4tb2YtdGhvdWdodC9mZWVkYmFjaz9yYXRpbmc9YmFkXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjYxfQ==]
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AI as Fast as Your Train of Thought
hello@every.to2/15/2026
Amazon’s “two-pizza rule” worked for the past twenty-four years. We need a new
heuristic for the next twenty-four.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
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On Every
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THE TWO-SLICE TEAM
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLXR3by1zbGljZS10ZWFtIiwicG9zaXRpb24iOjJ9]
AMAZON’S “TWO-PIZZA RULE” WORKED FOR THE PAST TWENTY-FOUR YEARS. WE NEED A NEW
HEURISTIC FOR THE NEXT TWENTY-FOUR.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLXR3by1zbGljZS10ZWFtIiwicG9zaXRpb24iOjN9]
by Dan Shipper
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TLDR: Today we’re launching a new experiment: Proof, an agent-native markdown
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Try Proof
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--------------------------------------------------------------------------------
For the past two decades, Amazon’s “two-pizza rule” has been the gold standard
for team size.
The story goes like this: At a company retreat in 2002, when Amazon managers
wanted more communication, Jeff Bezos fired back that “communication is
terrible!”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmZhc3Rjb21wYW55LmNvbS81MDU0MS9pbnNpZGUtbWluZC1qZWZmLWJlem9zLTQiLCJwb3NpdGlvbiI6N30=]
A few weeks later, he restructured the company around small autonomous teams. If
a team had more than 10 people—more than could be fed by two pizzas
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXdzLmFtYXpvbi5jb20vZXhlY3V0aXZlLWluc2lnaHRzL2NvbnRlbnQvYW1hem9uLXR3by1waXp6YS10ZWFtLyIsInBvc2l0aW9uIjo4fQ==]—it
was too big.
Twenty-four years later, two-pizza teams are now themselves too big for building
software products. When each employee is armed with Opus 4.6 and Codex 5.3
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9jb2RleC12cy1vcHVzIiwicG9zaXRpb24iOjl9],
the ideal team size shrinks even further.
I call it the two-slice team. Two slices, to feed one person. (These are New
York slices that you fold in half and eat standing at a counter.)
This is how we structure our product teams at Every. We have four software
products, each run by a single person. Ninety-nine percent of our code is
written by AI agents. Overall, we have six business units with just 20 full-time
employees.
The two-slice team structure lets us ship faster, pivot more quickly, and
maintain the entrepreneurial spirit that larger teams lose.
And these are real products, not just weekend vibe coding demos. For example,
Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6MTB9],
our smart dictation app run by Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjExfQ==],
is used about 30,000 times a day to transcribe 1.5 million words. The codebase
totals 143,000 lines of code and Naveen’s written almost every single line of it
himself with the help of Codex and Opus.
AI also helps Naveen do customer service and market research, and think through
business and product strategy. It allows him to do by himself what would
normally take 3–4 people before AI.
A two-slice team works well as a starting point for software products. But as
these products have grown and as we’ve introduced new products we’ve also had to
re-invent how the rest of the organization supports these teams.
HOW ORGANIZATIONS SUPPORT TWO-SLICE TEAMS
Rather than putting more full-time employees on existing products, two-slice
teams pull in help as needed from both inside and outside of Every.
To enable this, our design, growth, and marketing teams act as internal agencies
that move team members in and out of projects as needed.
For example, our creative director Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGx1Y2FzY3Jlc3BvIiwicG9zaXRpb24iOjEyfQ==]
runs a three-person team. A team member might help design a new Monologue
screen, but that won’t be all they work on. They might also design a promotional
banner for Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbSIsInBvc2l0aW9uIjoxM30=],
our AI writing helper, or an email template for Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTR9],
our AI email assistant. In any given week, one creative team member might touch
two or more of our products.
Sometimes these resources come from outside of Every too. Cora, run by Kieran
Klaasen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjE1fQ==],
employs a full-stack senior engineer who helps out a few days a week with hairy
problems that current AI models aren’t great at solving in one go. The engineer
dips in and out to help build the infrastructure that lets Cora process millions
of emails per day.
This kind of flexible structure is only possible because AI lets internal
employees and freelancers alike get up to speed on an unfamiliar product in
minutes. For example, a technical freelancer can quickly understand the codebase
using AI, without Kieran having to step away from his own work to help explain.
We think it’s a superior working experience for everyone involved. General
managers get a lot of autonomy and can move extremely quickly on new
opportunities. Internal team members get to touch different products and
problems every day, so the work is always interesting.
In fact, I’ve been acting as a two-slice team myself. For the last few weeks
I’ve been building an agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9hZ2VudC1uYXRpdmUtYXJjaGl0ZWN0dXJlcy1ob3ctdG8tYnVpbGQtYXBwcy1hZnRlci10aGUtZW5kLW9mLWNvZGUiLCJwb3NpdGlvbiI6MTZ9]
markdown editor called Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnByb29mZWRpdG9yLmFpLyIsInBvc2l0aW9uIjoxN30=].
It lets you easily collaborate on markdown documents with multiple humans and AI
agents together. It also tracks provenance so you can tell who wrote what.
It’s a great example of what’s possible with a two-slice team-size. An editor
like this would have previously taken 3-4 engineers six months to build.
Instead, I made it in my spare time.
Proof has started to get traction inside of Every. We use it to collaborate on
the plan files generated by coding agents. It’s available now for paid Every
subscribers. If you’re interested, give it a shot.
Try Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcHJvb2ZlZGl0b3IuYWkvP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxOH0=]
--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTl9]
is the cofounder and CEO of Every, where he writes the Chain of Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodCIsInBvc2l0aW9uIjoyMH0=]
column and hosts the podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9zaG93LzVxWDFuUlRhRnNmV2RtZGo1SldPMUciLCJwb3NpdGlvbiI6MjF9].
You can follow him on X at @danshipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vdHdpdHRlci5jb20vZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyMn0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9kYW5zaGlwcGVyLyIsInBvc2l0aW9uIjoyM30=].
To read more essays like this, subscribe to
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and follow us on X at @every
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and on LinkedIn
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We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3R1ZGlvIiwicG9zaXRpb24iOjI4fQ==]
for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLXR3by1zbGljZS10ZWFtL2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjM2fQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLXR3by1zbGljZS10ZWFtL2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjM3fQ==]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFR3by1zbGljZSBUZWFtIiwicG9zdF9pZCI6MzkzOSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLXR3by1zbGljZS10ZWFtL2ZlZWRiYWNrP3JhdGluZz1tZWhcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Mzh9]
Bad
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The Two-slice Team
hello@every.to2/13/2026
With ChatGPT or Claude, you’re only using a fraction of what LLMs can deliver
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
HOW CLAUDE CODE IS TRANSFORMING FINANCE—WITHOUT TURNING YOU INTO A CODER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2Rlcj9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjoxfQ==]
WITH CHATGPT OR CLAUDE, YOU’RE ONLY USING A FRACTION OF WHAT LLMS CAN DELIVER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2Rlcj9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjoyfQ==]
by Brooker Belcourt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2hvdy1jbGF1ZGUtY29kZS1pcy10cmFuc2Zvcm1pbmctZmluYW5jZS13aXRob3V0LXR1cm5pbmcteW91LWludG8tYS1jb2Rlcj9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjozfQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3938/full_page_cover_Claude_Code_Finance_02.png]
Midjourney/Every illustration.
TL;DR: As the head of financial services consulting at Every, Brooker Belcourt
has helped take top hedge funds, asset managers, and research teams from
AI-curious to AI-native. Today, he shares the reasons why the financial
industry—one of the best placed to take advantage of AI—still isn’t getting the
most out of this new technology. It doesn’t require investors to become coders,
just proficiency with Claude Code and a clear view of the tasks to
automate—lessons that apply to any industry.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6NH0=]
Plus: If you work in finance and want to learn more, join us on March 13 for a
day-long Claude Code for Finance course. We’ll get you set up with Claude Code,
download the Every investor plugin, set up the Daloopa MCP and Carbon Arc MCP,
and customize the plugin to your investment philosophy. Register for the course
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZSIsInBvc2l0aW9uIjo1fQ==].
--------------------------------------------------------------------------------
If any industry was made for AI, it’s finance. The workflows are structured, the
tasks easy to map out. Investment processes live as written procedures,
compliance requirements, and repeatable research frameworks. An earnings review
has defined steps. That predictability is exactly the environment
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktdGFsa2VkLXRvLW1vcmUtdGhhbi0xMDAtY29tcGFuaWVzLWFib3V0LWFpLWhlcmUtcy13aGF0LXMtYWN0dWFsbHktd29ya2luZyIsInBvc2l0aW9uIjo2fQ==]
where AI thrives.
But working with hedge funds, asset managers, and research teams as part of
Every’s consulting team
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS90aGUtbmV4dC1jaGFwdGVyLW9mLWV2ZXJ5LWNvbnN1bHRpbmciLCJwb3NpdGlvbiI6N30=],
I’ve learned that investors aren’t always getting the most out of AI. We’ve seen
this pattern repeatedly: A team gets excited about AI, spends a few weeks trying
to get something working, hits a technical snag, and quietly goes back to doing
things the old way.
It’s a funny little conundrum that firms in one of the industries best fit for
AI struggle to figure out how to implement it. But several low-hanging solutions
can accelerate AI adoption in finance.
Here’s a primer on how to get started, based on what I have seen from six months
of supporting firms representing more than $100 billion in assets under
management.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/937/optimized_18f0960c-b919-46d7-93dd-e5604f03007f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hdHRpby5jb20vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXJfc3BvbnNvcnNoaXBcdTAwMjZ1dG1fY2FtcGFpZ249ZXZlcnktWTI2XHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjgsImFkdmVydGlzZW1lbnRfaWQiOjkzN30=
ATTIO IS THE AI CRM THAT THINKS FAST AND ACTS FASTER.
With Attio, AI isn’t just a feature—it’s the foundation. With powerful AI
automations and research agents, Attio transforms your go-to-market motion into
a data-driven engine, from intelligent pipeline tracking to product-led growth.
Then ask Attio anything:
1. Prepare you for meetings with automatically compiled context
2. Create tasks and records while you work so you never miss a follow-up
3. Build powerful AI automations for your most complex workflows
Teams at Granola, Lightdash, and Wisper Flow are already experiencing the future
of GTM with Attio.
Ready to build without limits?
Try Attio for free
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hdHRpby5jb20vP3V0bV9zb3VyY2U9ZXZlcnlcdTAwMjZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXJfc3BvbnNvcnNoaXBcdTAwMjZ1dG1fY2FtcGFpZ249ZXZlcnktWTI2XHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjksImFkdmVydGlzZW1lbnRfaWQiOjkzN30=]
Want to sponsor Every? Click here
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START WITH CLAUDE CODE
Financial services teams scour through earnings calls, portfolio reviews, and
limited partner updates—massive amounts of data. AI is a natural solution to
synthesize these inputs and quickly find patterns in them. However, common LLM
tools don’t connect to all of your data, and it can take too much time working
with LLMs to get it right. If you’re only using ChatGPT or Claude chat, they
aren’t built to handle complex, multi-step workflows and incorporate structured
and unstructured data.
Usually, the first step I take with finance teams is to recommend Claude Code.
Unlike alternative LLM tools, Claude Code can run for hours on a single task,
access all your files without limits—including folders and files stored locally
on your computer—and write and execute code automatically. It can also plan,
allocate agents to a task, and run work in parallel. This lets you tap into the
full capability of newer models such as Opus 4.6 and GPT-5.3 Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IENsYXVkZSBDb2RlIElzIFRyYW5zZm9ybWluZyBGaW5hbmNl4oCUV2l0aG91dCBUdXJuaW5nIFlvdSBJbnRvIGEgQ29kZXIiLCJwb3N0X2lkIjozOTM4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2NvZGV4LXZzLW9wdXMiLCJwb3NpdGlvbiI6MTF9].
It’s also the best tool for large amounts of data and complex tasks. Data is
useless unless you can connect data sets that don’t naturally speak to each
other.
For example, in an earnings preview, which lays out what analysts and investors
should expect to see in a company’s quarterly earnings, Claude Code excels at
connecting multiple data sets that are rarely paired together, including
alternative data sets and fundamental data. This could be data that lives in the
browser, such as economic data releases from a central bank, or in someone’s
Downloads folder, and historically would take an engineer to bring together.
DEFINE WHAT YOU’D LIKE TO GET DONE
The second step for teams is to clearly define the task they need to complete.
These are the most common tasks that we help financial professionals accelerate
with AI:
--------------------------------------------------------------------------------
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How Claude Code Is Transforming Finance—Without Turning You Into a Coder
hello@every.to2/12/2026
(
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/3ohphkh30o7zxdfr/aHR0cHM6Ly9ldmVyeS50bw==
)
Hi there,
TL;DR: On February 24 we’re teaching our second cohort of Claude
Code for Beginners. It's taught by Mike Taylor (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/n2hohvhvm83r2nb6/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
), executive in residence and writer at Every (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/48hvhehmv5rgwrcx/aHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0
), and an early AI engineer, with Every CEO Dan Shipper (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/wnh2hghqn5wgmqs7/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) as a guest instructor. You’ll set up Claude Code, give it
tasks, and build an app end to end—no programming experience
required. You can register now at $1,250, which includes the
workshop and our annual Every membership.
-->Reserve your spot (
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)
Reserve your spot ( https://claude101.every.to/ )Claude Code has
fundamentally changed how people build things, and it's only
getting more powerful. With new desktop capabilities and easier
setup, builders across every skill level are using it to ship
like entire teams (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/08hwh9h2vodznzcl/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZl
), build apps with zero programming experience (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/8ghqhohoz0l9wkhk/aHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9jbGF1ZGUtY29kZS1pbi1hLXRyZW5jaGNvYXQ=
), and automate everyday work (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/vqh3hrholxpgmmug/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWZvci1ldmVyeWRheS10YXNrcy1uby1wcm9ncmFtbWluZy1yZXF1aXJlZA==
). When we ran our first Claude Code for Beginners (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/l2hehmhle03rqec6/aHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS93aGF0LXN0b3BzLWJlZ2lubmVycy1mcm9tLXVzaW5nLWNsYXVkZS1jb2RlLWFuZC1ob3ctdG8tZ2V0LXBhc3QtaXQ=
) course in November, 200 people joined us, most with no coding
background, and each shipped a working project by end of day. Now
we're running it again to show you what's possible.
Join us on February 24 for a full-day, hands-on workshop where
you'll learn to build with Claude Code. You'll leave with Claude
Code set up, a working project, and a workflow you can apply to
your own work, from websites to research and beyond. We'll walk
you through everything, step by step, in plain English, until it
feels simple.
Claude Code for Beginners
Tuesday, February 24
10 a.m. ET–5 p.m. ET
Live on Zoom
Workshop price: $1,250 (includes a 1-year Every subscription)
-->Reserve your spot (
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)
Reserve your spot ( https://claude101.every.to/ )Want to learn
more? Read on for all of the details.
Why this matters now: Claude Code gets more powerful every month,
but most people still haven't taken the leap. They're not sure
where to start, or they assume it's only for developers.
Meanwhile, the people who are using it, regardless of technical
background, are building things faster than everyone around them.
Those who learn to collaborate with these tools now will have a
massive head start. We want you to be one of those people.
About your instructor: This course is led by Mike Taylor (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/n2hohvhvm83r2nb6/aHR0cHM6Ly91ay5saW5rZWRpbi5jb20vaW4vbWp0MTQ1
), executive in residence and writer at Every (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/48hvhehmv5rgwrcx/aHR0cHM6Ly9ldmVyeS50by9AbWlrZV8yMTE0
), and an early AI engineer. Mike co-authored Prompt Engineering
for Generative AI (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/m2h7h5h3vg8e25fm/aHR0cHM6Ly93d3cub3JlaWxseS5jb20vbGlicmFyeS92aWV3L3Byb21wdC1lbmdpbmVlcmluZy1mb3IvOTc4MTA5ODE1MzQyNy8=
) for O'Reilly Media, and 300,000 people have taken his AI course
on Udemy. Every CEO Dan Shipper (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/wnh2hghqn5wgmqs7/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
) will also join as a guest instructor.
How the day works (live on Zoom): You'll start by getting
familiar with Claude Code using the desktop app—no terminal setup
needed. You’ll have live instruction with Mike, including
step-by-step walkthroughs, and independent building time to make
progress, with help available when you’re stuck. You’ll also have
breakouts with peers for collaboration and troubleshooting, and
you’ll get feedback to get unblocked and ship by day’s end.
You'll leave feeling confident, even if you've never used Claude
Code before.
Who this is for: This course is for builders across non-technical
roles—marketing, content, product, sales, operations—who want to
use agentic AI to get more done: build tools, automate work,
prototype ideas, and more. If you’re curious about Claude Code
and wondering how to get started, this course is for you.
What you get:
* One full day of live instruction: We’ll teach you everything
you need to know about working with Claude Code—not just the
mechanics, but the thinking behind it.
* Hands-on help when you need it: During breakouts and
independent building time, you'll get real-time support. If
you're stuck, we'll get you unstuck.
* A shipped project by day's end: You'll leave with something
live that you can share, use, and build on.
* Post-workshop materials: Reference guides and next steps so you
can keep building on your own.
* An annual Every membership ($288 value): Access to our daily
newsletter (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/dpheh0hev405dnam/aHR0cHM6Ly9ldmVyeS50by9uZXdzbGV0dGVy
), AI tools like Cora (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/e0hph7h76p04mgc8/aHR0cHM6Ly9jb3JhLmNvbXB1dGVyLw==
), Sparkle (
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), Spiral (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/owhkhqhwpkrox2bv/aHR0cHM6Ly9uZXcuc3BpcmFsLmNvbXB1dGVyLw==
), and Monologue (
https://0ab9ee3d.click.convertkit-mail2.com/qdu2g23lnwc7h4zrnn6clh8ddxdkkc4hopgxp/z2hghnhen43w5lip/aHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLw==
), events (
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), and our Discord community.
-->Reserve your spot (
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)
Reserve your spot ( https://claude101.every.to/ )Do you offer
refunds or scholarships? If for any reason you’re not satisfied
with the course, you can request a refund at any time during the
day and we’ll give your money back—no question asked.
Scholarships: If you want to take this course but can't afford
it, fill out this form (
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) to tell us about your background and why you want to take the
class. We will follow up from there. We also offer pricing parity
discounts for students outside the U.S.
-->Reserve your spot (
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)
Reserve your spot ( https://claude101.every.to/ )If you’ve been
waiting to use AI instead of just reading about it, February 24
is your day.
Hope to see you then,
The Every team
You received this email because you signed up for emails from
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View Email
Claude Code for Beginners is back—learn Claude Code and build a live project in one day
hello@every.to2/11/2026
Ben Goodger and Darin Fisher on building a browser that does the chores—and what
that means for the web
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxfQ==]
INSIDE OPENAI’S AGENTIC BROWSER, ATLAS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtb3BlbmFpLXMtYWdlbnRpYy1icm93c2VyLWF0bGFzIiwicG9zaXRpb24iOjJ9]
BEN GOODGER AND DARIN FISHER ON BUILDING A BROWSER THAT DOES THE CHORES—AND WHAT
THAT MEANS FOR THE WEB
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9pbnNpZGUtb3BlbmFpLXMtYWdlbnRpYy1icm93c2VyLWF0bGFzIiwicG9zaXRpb24iOjN9]
by Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHJoZWFfNTYxOCIsInBvc2l0aW9uIjo0fQ==]
Watch on YouTube [https://img.youtube.com/vi/rGxWT28XLeQ/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvckd4V1QyOFhMZVEiLCJwb3NpdGlvbiI6NX0=
Ben Goodger and Darin Fisher. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo2fQ==],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6N30=]
sits down with two members of the team building OpenAI’s agentic browser Atlas,
Ben Goodger, head of engineering, and Darin Fisher, member of technical staff.
Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAyMTYxNTI1ODU0MDg3OTkzNiIsInBvc2l0aW9uIjo4fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvckd4V1QyOFhMZVEiLCJwb3NpdGlvbiI6OX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzFiUzdrUVN1bjZJVzNmYm45VGpaaFA_c2k9ZTdjUXphUl9Sclc4QWtnVGpmMjlFUSIsInBvc2l0aW9uIjoxMH0=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaW5zaWRlLW9wZW5haXMtYWdlbnRpYy1icm93c2VyLWF0bGFzL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDkyNzMyOTMiLCJwb3NpdGlvbiI6MTF9].
Was this newsletter forwarded to you? Sign up
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The AI labs fighting for attention
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZm9ydHVuZS5jb20vMjAyNi8wMi8wOS9zdXBlci1ib3dsLWFkcy1hbnRocm9waWMtb3BlbmFpLXJpdmFscnktdHJhc2gtdGFsay1haS1hZ2VudC13YXIvIiwicG9zaXRpb24iOjEzfQ==]
during the Super Bowl
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmJ1c2luZXNzaW5zaWRlci5jb20vYW50aHJvcGljLXNrZXdlcmVkLW9wZW5haS1hbmQtd29uLXRoZS1haS1zdXBlci1ib3dsLTIwMjYtMiIsInBvc2l0aW9uIjoxNH0=]
call to mind another iconic Super Bowl moment: Apple’s 1984 ad for the Macintosh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9VnR2amJtb0R4LUkiLCJwb3NpdGlvbiI6MTV9],
which promised that the personal computer would be a source of unbound wonder,
freedom, and delight.
They were right, but over time, the personal computer has also become cluttered
with errands.
These “computer errands”—downloading a W-2 when tax season rolls around, hunting
for the right coupon code before checkout, or navigating the unholy labyrinth of
the Amazon Web Services dashboard just to change one permission setting—have
taken over our digital lives. Atlas
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wZW5haS1zLW5ldy1haS1icm93c2VyLWF0bGFzIiwicG9zaXRpb24iOjE2fQ==],
OpenAI’s agentic browser
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay90aGUtYWktYnJvd3NlcnMtdGhhdC1tYWRlLWl0LWludG8tb3VyLWRhaWx5LXdvcmtmbG93IiwicG9zaXRpb24iOjE3fQ==],
sprang from the idea that AI should handle this tedium for you.
In this week’s episode of AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxOH0=],
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTl9]
sat down with two members of the Atlas team, Ben Goodger
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vYmVuZ29vZGdlcj9sYW5nPWVuIiwicG9zaXRpb24iOjIwfQ==]
and Darin Fisher
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFyaW53ZiIsInBvc2l0aW9uIjoyMX0=].
Goodger is Atlas’s head of engineering, and Fisher is a member of the technical
staff. Both are legends of the browser world. They’ve spent decades building the
modern web, working together on Netscape, Firefox, and Chrome before arriving at
Atlas. From that vantage point, they told Dan how they think browsing is about
to change, why building a browser is harder than it looks, and what it’s like to
create a new one with AI coding tools like Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9ncHQtNS0zLWNvZGV4IiwicG9zaXRpb24iOjIyfQ==].
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC90cmFuc2NyaXB0LWluc2lkZS1vcGVuYWktcy1hZ2VudGljLWJyb3dzZXItYXRsYXMiLCJwb3NpdGlvbiI6MjN9].
You can check out their full conversation:
[https://img.youtube.com/vi/rGxWT28XLeQ/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvckd4V1QyOFhMZVEiLCJwb3NpdGlvbiI6MjR9
Here are some of the themes they touch on:
HOW BROWSING THE WEB WILL EVOLVE
As agentic browsers become mainstream, they raise fundamental questions about
the future of the web, and how we’ll interact with it going forward.
THE WEB WILL SURVIVE—WITH LESS DRUDGERY
One of the big questions hanging over agentic browsers is whether they
eventually make the web obsolete. If you can stay inside ChatGPT and have agents
do all the browsing for you—maybe even spin up custom pages on demand—do
traditional websites cease to matter?
Goodger doesn’t buy that future. Yes, people will increasingly hand off tedious
or mechanical work to agents. But he believes there is a category of activities,
like shopping and travel planning, where people still want to be directly
involved. The web’s abundance, in these cases, is part of its appeal; it’s a
place to wander rather than a resource to extract.
Fisher offered an analogy: He loves taking Waymos, but he also loves driving his
stick shift. Sometimes you want the convenience of being chauffeured; other
times, you want tactility and control—and the future involves moving between the
two modes depending on the task. While AI might synthesize information for you,
what to ignore and what to act on is still up to you. You might ask a model to
prepare a shopping cart, but you’re still going to want to look at what’s in it
before you buy. You’ll probably incorporate the two modes, says Fisher, very
naturally in your life.
A BROWSER AS A GUIDE, NOT JUST A DOORWAY
For most of the web’s history, browsers have been an empty door frame between
you and whatever site you’re trying to reach. If they work well, you barely
notice they exist. But an agentic browser introduces a new possibility: a
browser that also helps you decide where to go. Dan likens this to the
difference between a utilitarian taxi and a more-involved tour guide. He wonders
if this new vision of the browser conflicts with what people have come to expect
from the old vision.
Goodger argues Atlas is built to balance this duality. The interface is
deliberately minimal, keeping the browsing experience familiar and
unobtrusive—but ChatGPT sits at the heart of the product, ready when you want
it. You choose how much to engage with the AI. The web is full of moments where
you don’t know what to do next in order to achieve an objective. Atlas, they
suggest, is designed for those situations.
AN INSIDE LOOK AT BUILDING AN AGENTIC BROWSER
Goodger estimates that more than half the code behind Atlas was written by Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9jb2RleC12aWJlLWNoZWNrIiwicG9zaXRpb24iOjI1fQ==],
OpenAI’s coding agent. The browser is as much built by AI as it is built for AI.
HOW THE ATLAS TEAM USES CODEX
Goodger and Fisher have been manually coding browsers together for decades, and
they both say that building Atlas with AI feels fundamentally different.
For Fisher, the value lies in navigating complexity. For years they’ve worked in
the Chromium codebase—the foundational code that underlies Google Chrome and
other browsers including Microsoft Edge, Opera, Brave, and Atlas. That codebase
has grown enormous over time, so being able to ask Codex questions about it is,
Fisher says, “unbelievably useful.” The same goes for learning new techniques
like how to set up a particular animation, or knowing what the right strategy is
for a UI effect. “A lot of our code is able to be created by Codex because
there’s a lot of straightforward aspects to what we’re doing, but there’s also
very delicate aspects,” he says. “These tools can be tremendous companions as
we’re trying to figure out what’s the right strategy to explore the solution
space.”
HOW AI CHANGES THE EXPERIENCE OF CODING
For engineers who’ve spent decades writing software by hand, using AI coding
tools can feel like a kind of loss
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvd2hlbi1haS1jYW4tZG8teW91ci1qb2Itd2hvLWVsc2UtYXJlLXlvdSIsInBvc2l0aW9uIjoyNn0=]:
The work gets faster, but perhaps less personal. Fisher doesn’t deny that
tension. He describes writing code as “almost therapeutic,” like “art, ”and
views Codex as a tool that accelerates the tedious parts while leaving the
satisfying ones intact. He describes spending hours on a refactor that spanned
the code base—updating the same kind of code, with slight variations, in dozens
of places across the project. When a similar task came up later, he handed it to
Codex, and it finished in an hour by following the patterns he’d already
established.
Goodger sees a similar division of labor. AI coding tools are often surprisingly
good at finding elegant solutions, but they don’t always understand the context
behind a decision—the reasons that aren’t written in the code. There’s still a
need for the kind of judgment that comes from experience. But once you’ve made
that call, AI can execute far quicker than you could yourself. “I don’t feel
precious about typing that code,” he says.
Another upshot of coding with AI is that the Atlas codebase is better-tested
than it otherwise would be. Writing unit tests—small pieces of code that check
whether a specific part of your software works correctly—is important but
tedious. Fisher notes that the team can now just ask Codex to generate them, and
it often catches edge cases they didn’t think to specify. “In that regard,”
Fisher says, “it’s been a fabulous friend.”
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
TIMESTAMPS
1. Introduction: 00:01:57
2. Designing an AI browser that’s intuitive to use: 00:11:51
3. How the web changes if agents do most of the browsing: 00:15:24
4. Why traditional websites will not become obsolete: 00:25:06
5. A browser that stays out of the way versus one that shows you
around:00:29:00
6. How the team uses Codex to build Atlas: 00:39:51
7. The craft of coding with AI tools:00:44:47
8. Why Goodger and Fisher care so much about browsers: 00:52:33
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAyMTYxNTI1ODU0MDg3OTkzNiIsInBvc2l0aW9uIjoyN30=]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvckd4V1QyOFhMZVEiLCJwb3NpdGlvbiI6Mjh9]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzFiUzdrUVN1bjZJVzNmYm45VGpaaFA_c2k9ZTdjUXphUl9Sclc4QWtnVGpmMjlFUSIsInBvc2l0aW9uIjoyOX0=]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaW5zaWRlLW9wZW5haXMtYWdlbnRpYy1icm93c2VyLWF0bGFzL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDkyNzMyOTMiLCJwb3NpdGlvbiI6MzB9]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tcHJlZGljdC10aGUtZnV0dXJlLWxpa2Uta2V2aW4ta2VsbHkiLCJwb3NpdGlvbiI6MzF9],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9kd2Fya2VzaC1wYXRlbC1zLXF1ZXN0LXRvLWxlYXJuLWV2ZXJ5dGhpbmciLCJwb3NpdGlvbiI6MzJ9],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9yZWlkLWhvZmZtYW4tb24taG93LWFpLW1pZ2h0LWFuc3dlci1vdXItYmlnZ2VzdC1xdWVzdGlvbnMiLCJwb3NpdGlvbiI6MzN9],
ChatPRD founder Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9zaGUtYnVpbHQtYW4tYWktcHJvZHVjdC1tYW5hZ2VyLWJyaW5naW5nLWluLXNpeC1maWd1cmVzLWFzLWEtc2lkZS1odXN0bGUtZTQ2YmU5YmMtZjQyNi00MjRkLTk5MmQtNWE3MWZkN2FjNWU0IiwicG9zaXRpb24iOjM0fQ==],
economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9lY29ub21pc3QtdHlsZXItY293ZW4tb24taG93LWNoYXRncHQtaXMtY2hhbmdpbmcteW91ci1qb2IiLCJwb3NpdGlvbiI6MzV9],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctZGF2aWQtcGVyZWxsLXVzZXMtY2hhdGdwdC10by13cml0ZS1mb3ItbWlsbGlvbnMiLCJwb3NpdGlvbiI6MzZ9],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBJbnNpZGUgT3BlbkFJ4oCZcyBBZ2VudGljIEJyb3dzZXIsIEF0bGFzIiwicG9zdF9pZCI6MzkzNywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctdG8tcnVuLWEtcHJvZml0YWJsZS1vbmUtcGVyc29uLWludGVybmV0LWJ1c2luZXNzLXVzaW5nLWFpIiwicG9zaXRpb24iOjM3fQ==],
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
1. Subscribe
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Amazing
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Good
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Meh
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Bad
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Over the past year, we’ve been teaching more and more.
We’ve run live coding camps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvY2xhdWRlLWNvZGUtY2FtcCIsInBvc2l0aW9uIjo3fQ==]
and a vibe coding marathon
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly9ldmVyeS50by9vbi1ldmVyeS9nby1hZ2VudC1uYXRpdmUtd2l0aC1ldmVyeSIsInBvc2l0aW9uIjo4fQ==].
We’ve taught small, focused workshops. We’ve trained teams at companies like the
New York Times
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjl9]
and leading hedge funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjEwfQ==].
And, by learning and playing with AI every day in-house at Every, we’ve learned
a lot along the way about what actually helps people use it well.
Now, we’re pulling all of that together for our subscribers. Every Events is a
single place to see everything we’re offering: upcoming courses and camps,
recordings of past sessions, and the resources that go with them. If you want to
learn how to use AI like we do at Every, or in the same way that’s helped
leading businesses, this is the place to start.
Visit Every Events
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTF9]
DIFFERENT TYPES OF LEARNING: CAMPS, DEMO DAYS, COURSES, AND MEETUPS
We offer different kinds of events because not all learning needs the same
shape.
1-CAMPS: FREE, PRACTICAL, AND COMMUNITY-DRIVEN
Camps are live, hands-on sessions for paid Every subscribers.
They’re usually an hour long and focused on how we use AI tools in practice,
whether that’s spinning up parallel agents in OpenClaw, handling complex
engineering tasks in OpenAI’s Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wZW5haS1zLWNvZGV4LWFwcC1nYWlucy1ncm91bmQtb24tY2xhdWRlLWNvZGUiLCJwb3NpdGlvbiI6MTJ9],
or sharing broader workflows that don’t map neatly to a single product.
They’re not polished lectures, as the tools we introduce in these working
sessions are often those we’re learning to use and experimenting with at the
same time as you. We show you what we’re doing, what’s working, and what’s
breaking.
If you’re a paid subscriber, you get:
1. Access to all future live camps
2. Recordings of every camp we’ve run
3. Links, GitHub repos, and resources from each session
The Events
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcyIsInBvc2l0aW9uIjoxM30=]
page is where all of that now lives.
2-COURSES: DEEPER, STRUCTURED, AND PAID
We’re also launching an in-depth course offering.
These are paid courses, separate from your subscription, that go much deeper
than a camp ever could. Think multi-hour, carefully designed instruction, an
extension of our writing, research, and enterprise training.
We’ll be teaching at least one course per month, focused on topics like:
1. Getting the most out of Claude Code
2. Using AI as a writer or designer
3. Building production-ready apps with AI
This is the first time we’ve done this in a coordinated, ongoing way, and we’re
excited about where it’s headed.
3-DEMO DAYS: A FRONT-ROW SEAT TO AI AT EVERY
Where camps teach you the nuts and bolts of how we’re using AI at Every, and
courses go deep on getting the most out of tools and models, Demo Days let you
see that in action. These are sessions in search of new AI use cases and
workflows. Everything from command centers that query company data across a
dozen sources, an AI CFO that answers financial questions with full context, and
a Pokémon-style visualizer for watching agents work in parallel.
These sessions let subscribers in on the process, as our own product builders
share what they’re making and how they’re improving our own apps, like Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6MTR9]
for writing, Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFrZWl0c3BhcmtsZS5jby8iLCJwb3NpdGlvbiI6MTV9]
for file organization, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTZ9]
for emails, and Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6MTd9]
for dictation.
Demo Days are where we showcase new products, and where you can give us feedback
and help shape the Every tools you’re already using.
4- LIVE EVENTS: CONNECTING WITH THE EVERY COMMUNITY IRL
Camps, courses, and Demo Days teach you how we work. Live events let you meet
the people doing the work—and the community learning alongside you.
We hold dinners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZXZlcnkvc3RhdHVzLzIwMTM5OTEwNDk3NjU3NDA5NTU_cz0yMCIsInBvc2l0aW9uIjoxOH0=],
meetups
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZXZlcnkvc3RhdHVzLzIwMDgyNDQ4MDcyMDI5ODQzNzgiLCJwb3NpdGlvbiI6MTl9],
and co-hosted gatherings throughout the year, bringing together our 125,000-plus
readers in cities where our team can show up. These events are informal by
design—just good conversation about AI, building, and whatever else comes up.
Live events appear on the Events page as we schedule them. We hope you’ll join
us when one lands near you.
WHAT’S COMING UP
We’re launching the Events
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcyIsInBvc2l0aW9uIjoyMH0=]
page with a few initial offerings:
1. Claude Code for Absolute Beginners: A course for people who’ve never used
Claude Code before. We’ll walk you through what it is, how it works, and how
to start using it confidently. Registration is open now
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY2xhdWRlMTAxLmV2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyMX0=].
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY2xhdWRlMTAxLmV2ZXJ5LnRvLyIsInBvc2l0aW9uIjoyMn0=]
2. Claude Code for Finance: A focused workshop on applying Claude Code in
financial workflows. Coming in March. Registration is open now
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2xhdWRlLWNvZGUtZm9yLWZpbmFuY2UiLCJwb3NpdGlvbiI6MjN9].
3. Claude Code Part II: Building Production-ready Apps: A more advanced
follow-up for people who are already comfortable with the basics and want to
build real applications. Coming in March. Registration is not open yet—sign
up to get notified
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcy9wcm9kdWN0aW9uLXJlYWR5LWFwcCIsInBvc2l0aW9uIjoyNH0=].
More camps and courses are coming soon. If there is a topic you would like to
see covered, reach out and let us know.
Visit Every Events
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjV9]
FROM OUR WORK TO YOURS
Every is based on three pillars: ideas, apps, and training.
1. We explore our ideas and what we’re seeing in our writing.
2. We build apps and put our ideas into practice.
3. We share what we’ve learned about how to use AI with our subscribers and
consulting clients.
AI touches everything we do at Every—writing, building tools, and refining our
workflows. Engineers and non-technical team members learn from each other
constantly, discovering what improves our work and what just gets in the way.
Over the past year, we’ve also worked with
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjI2fQ==]
two dozen companies, including the New York Times, hedge fund Walleye Capital,
and mental health tech company Headway. We’ve learned a lot about the blockers
that smart people come up against when they’re trying to use AI, and how to
unstick them.
We want our community to benefit from what we’re learning daily at Every, and to
help you use this technology in ways that actually work.
Our goal is simple: to make this the best home on the internet for learning how
to work with AI thoughtfully, practically, and with taste.
WHAT COMES NEXT
The Every Events
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcyIsInBvc2l0aW9uIjoyN30=]
page is now live, and it will keep growing.
If you’re already a subscriber, this is your new hub for learning resources.
If you’re new to Every, it’s the clearest picture yet of how we help our
community get the most out of AI.
--------------------------------------------------------------------------------
Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdGFsaWEuemFyaW5hLnF1aW50ZXJvIiwicG9zaXRpb24iOjI4fQ==]
is the head of consulting at Every. You can follow her on X at @NataliaZarina
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vTmF0YWxpYVphcmluYSIsInBvc2l0aW9uIjoyOX0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9uYXRhbGlhcXVpbnRlcm8iLCJwb3NpdGlvbiI6MzB9].
To read more essays like this, subscribe to
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3Vic2NyaWJlIiwicG9zaXRpb24iOjMxfQ==Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3Vic2NyaWJlIiwicG9zaXRpb24iOjMyfQ==],
and follow us on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjozM30=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9jb21wYW55L2V2ZXJ5aW5jLyIsInBvc2l0aW9uIjozNH0=].
We
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3R1ZGlvIiwicG9zaXRpb24iOjM1fQ==build
AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3R1ZGlvIiwicG9zaXRpb24iOjM2fQ==]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6Mzd9].
Organize files automatically with Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFrZWl0c3BhcmtsZS5jby8_dXRtX3NvdXJjZT1ldmVyeWZvb3RlciIsInBvc2l0aW9uIjozOH0=].
Deliver yourself from email with Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6Mzl9].
Dictate effortlessly with Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9ub2xvZ3VlLnRvLyIsInBvc2l0aW9uIjo0MH0=].
We also do AI training, adoption, and innovation for companies. Work with us
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSW50cm9kdWNpbmcgRXZlcnkgRXZlbnRzIiwicG9zdF9pZCI6MzkzNSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29uc3VsdGluZz91dG1fc291cmNlPWVtYWlsZm9vdGVyIiwicG9zaXRpb24iOjQxfQ==]
to bring AI into your organization.
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Introducing Every Events
hello@every.to2/10/2026
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Hi there,
AI has completely transformed how we work at Every, and we've
watched our clients make the same leap. For the past 18 months,
we've been doing consulting on AI (
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) for hedge funds, PE firms, tech companies, the New York Times,
and more—helping teams move from using AI for general research to
building specific solutions that run entire workflows.
A year ago, we helped clients use AI to analyze earnings call
transcripts. Now, we use AI to run the entire process: building
the financials, calculating growth rates, comparing transcripts,
assessing how estimates are changing, and more.
This Friday we're hosting a live session to share what we've
learned (
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Consulting webinar
Friday, February 13
11 a.m. ET
Live on Zoom
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) (head of financial services consulting) will cover:
* What works in AI adoption and what doesn't
* The four levels of AI maturity: where most companies are, and
what it takes to move up
* How any team can get started, no matter where you are today
We'll share tactical insights, lessons learned, and open the
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You're invited to Every Consulting's session on lessons from a year of AI consulting
hello@every.to2/9/2026
A comprehensive handbook for the AI-native engineering philosophy
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Source Code
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COMPOUND ENGINEERING: THE DEFINITIVE GUIDE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvY29tcG91bmQtZW5naW5lZXJpbmctdGhlLWRlZmluaXRpdmUtZ3VpZGUiLCJwb3NpdGlvbiI6Mn0=]
A COMPREHENSIVE HANDBOOK FOR THE AI-NATIVE ENGINEERING PHILOSOPHY
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by Kieran Klaassen
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Software used to be built by armies of engineers. Now, with AI, Every runs all
five of its products with single-person engineering teams.
When I started building
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6N30=Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6OH0=],
our AI email assistant, from scratch, I wanted to see how much I could enable
myself with AI. I knew it was possible for one person to ship like five
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjo5fQ==].
All I had to do was build the right systems and the right productivity hacks.
This evolved into a systematic approach to AI-assisted development that I call
compound engineering. It now has 7,000 stars on GitHub, which confirms my belief
that this will become the default for how software gets built.
THE PHILOSOPHY
The core philosophy of compound engineering is that each unit of engineering
work should make subsequent units easier—not harder.
Most codebases get harder to work with over time because each feature you add
injects more complexity. After 10 years, teams spend more time fighting their
system than building on it because each new feature is a negotiation with the
old ones. Over time, the codebase becomes harder to understand, harder to
modify, and harder to trust.
Compound engineering flips this on its head. Instead of features adding
complexity and fragility, they teach the system new capabilities. Bug fixes
eliminate entire categories of future bugs. When they are codified, patterns
become tools for future work. Over time, the codebase becomes easier to
understand, easier to modify, and easier to trust.
THE COMPLETE GUIDE TO COMPOUND ENGINEERING
Today, we’re publishing a complete guide to compound engineering on Every.
It has everything from a high-level breakdown of compound-engineering principles
to low-level implementation details. If you—or your agent—want to become an
expert, you should read it:
Read the guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2NvbXBvdW5kLWVuZ2luZWVyaW5nP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxMH0=]
If you want to start using compound engineering in your work, download our
plugin from GitHub.
Install the compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9jb21wb3VuZC1lbmdpbmVlcmluZy1wbHVnaW4_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjExfQ==]
--------------------------------------------------------------------------------
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjEyfQ==]
is the general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IFRoZSBEZWZpbml0aXZlIEd1aWRlIiwicG9zdF9pZCI6MzkzNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTN9],
Every’s email product. Follow him on X at @kieranklaassen
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or on LinkedIn
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and on
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We
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for readers like you. Write brilliantly with
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Amazing
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Good
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Meh
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Bad
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
THE UR-MODEL COMETH
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLXVyLW1vZGVsLWNvbWV0aCIsInBvc2l0aW9uIjoxfQ==]
PLUS: WHAT’S NEXT FOR EVERY CONSULTING
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLXVyLW1vZGVsLWNvbWV0aCIsInBvc2l0aW9uIjoyfQ==]
by Every Staff
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BFdmVyeSUyMFN0YWZmIiwicG9zaXRpb24iOjN9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3933/full_page_cover_cw.png]
Midjourney/Every illustration.
Hello, and happy Sunday! This past week was like Christmas in February.
Anthropic and OpenAI both dropped significantly improved models that moved us
closer to peak general-purpose AI, and it was all-hands here at Every to share
what our advance testing revealed about each of them. The result was Vibe Checks
on both Opus 4.6
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vZ29vZ2xlLmNvbS91cmw_cT1odHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdnMtb3B1c1x1MDAyNnNhPURcdTAwMjZzb3VyY2U9ZG9jc1x1MDAyNnVzdD0xNzcwMzk3MjM2ODAxMTA3XHUwMDI2dXNnPUFPdlZhdzJwT1l1Nm9hTjlxZTJHdDV3dnU3d0siLCJwb3NpdGlvbiI6NH0=]
and Codex 5.3
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svZ3B0LTUtMy1jb2RleCIsInBvc2l0aW9uIjo1fQ==],
the inevitable head-to-head showdown
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdnMtb3B1cyIsInBvc2l0aW9uIjo2fQ==],
and a livestream
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWQ4UXJFektoVUlJIiwicG9zaXRpb24iOjd9]
featuring Sam Altman himself.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjo4fQ==]
Courtesy of Rachel Braun.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3933/optimized_38c49fc6-5c97-4b8e-b810-a27c7c509d34.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5MzMvb3B0aW1pemVkXzM4YzQ5ZmM2LTVjOTctNGI4ZS1iODEwLWEyN2M3YzUwOWQzNC5wbmciLCJwb3NpdGlvbiI6OX0=Courtesy
of Rachel Braun.
Was this newsletter forwarded to you? Sign up
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to get it in your inbox.
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“GPT-5.3 Codex vs. Opus 4.6: The Great Convergence”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svY29kZXgtdnMtb3B1cyIsInBvc2l0aW9uIjoxMX0=]
by Dan Shipper/Vibe Check: Opus picked up Codex’s precision. Codex gained Opus’s
warmth and willingness. Every CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjEyfQ==]
and the team tested both extensively, and the verdict is that these models
are—in a good way—beginning to resemble each other. Most of the Every team is
now using both. Read this for the full head-to-head breakdown, including which
one has the higher ceiling and which delivers steadier, faster autonomous
execution.
“Vibe Check: Opus 4.6—The Best Coding Model We’ve Tested (With Some Maddening
Habits)”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svb3B1cy00LTYiLCJwb3NpdGlvbiI6MTN9]
by Dan Shipper and Katie Parrott/Vibe Check: In 15 minutes, Opus 4.6 solved a
Monologue iOS problem that stumped both Codex and Opus 4.5—researching
competitors and open-source repos to find the perfect solution. Put simply: It’s
extremely smart. As proof, it set the high score on Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjE0fQ==]
general manager’s Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxNX0=]’s
LFG benchmark. Some trade-offs exist, though—it’s slower and occasionally
confabulates, and the team preferred Opus 4.5’s prose in blind tests. But for
vibe coders? Switch now. Read this to learn why.
“GPT-5.3 Codex: The 10x Engineer, Now More Fun at Parties”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svZ3B0LTUtMy1jb2RleCIsInBvc2l0aW9uIjoxNn0=]
by Dan Shipper and Katie Parrott/Vibe Check: Codex has always been brilliant but
rigid, like a senior engineer who only speaks in implementation details. GPT-5.3
loosens up. It’s faster, warmer, more creative, and finally stops asking
permission. Dan ran it overnight on difficult bugs and watched it execute full
test loops autonomously with great results. Read this to see how its benchmark
scores stack up and to learn why even Kieran—Every’s most devoted Claude Code
user—now reaches for Codex sometimes.
“Vibe Check: OpenAI’s Codex App Gains Ground on Claude Code”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcGVuYWktcy1jb2RleC1hcHAtZ2FpbnMtZ3JvdW5kLW9uLWNsYXVkZS1jb2RlIiwicG9zaXRpb24iOjE3fQ==]
by Dan Shipper and Katie Parrott/Vibe Check: OpenAI’s new Codex desktop app is
the first graphical user interface that’s pulled Dan out of his terminal since
Claude Code launched. The Mac app serves as a “command center for agents” with
cloud-to-local sync, a skills library, automations, and one-click YOLO mode.
Most of the Every engineering team went green on this release; read this to see
why it’s competitive for professional programmers orchestrating agents, but vibe
coders should stick with Claude.
“The Next Chapter of Every Consulting”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L3RoZS1uZXh0LWNoYXB0ZXItb2YtZXZlcnktY29uc3VsdGluZyIsInBvc2l0aW9uIjoxOH0=]
by Natalia Quintero/On Every: Every’s consulting practice unveils specialized AI
playbooks for tech and finance companies, drawing from work with hedge funds
managing over $100 billion in combined assets. Head of consulting Natalia
Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXRhbGlhXzI5NDQiLCJwb3NpdGlvbiI6MTl9]
shares a four-level AI maturity framework, from basic ChatGPT usage to agents
that take over your entire workflow. The results: One hedge fund now screens
companies in minutes instead of a week, and an investment firm saves 50 hours
per memo. Read this for Every’s four-step consulting process, including a DIY
roadmap any team can use now.
🎧 🖥 “Every’s Head of Consulting Just Automated Her Job”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvZXZlcnlzLWhlYWQtb2YtY29uc3VsdGluZy1qdXN0LWF1dG9tYXRlZC1oZXItam9iIiwicG9zaXRpb24iOjIwfQ==]
by Tom Matsuda/AI & I: Natalia wakes at 6 a.m. daily to vibe code—and now calls
herself “a bonafide vibe code addict.” The result: Claudie, a project manager
that slashed her weekly admin work from 15 hours to one. In this conversation
with Dan, she shares what she’s learned from working with companies like the New
York Times and Walleye Capital: AI success requires top-down commitment,
empowered internal champions, and creative space to experiment. 🎧 🖥 Listen on
Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8zakNnYkxwM2V1dWFYcWs0WE4xcHdqIiwicG9zaXRpb24iOjIxfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS9jYS9wb2RjYXN0L2hvdy13ZS1idWlsdC1jbGF1ZGllLW91ci1haS1wcm9qZWN0LW1hbmFnZXItZnVsbC13YWxrdGhyb3VnaC9pZDE3MTk3ODkyMDE_aT0xMDAwNzQ4MjI5NjI1IiwicG9zaXRpb24iOjIyfQ==],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMTkwODc4MjE3MTQxMDg5MDEiLCJwb3NpdGlvbiI6MjN9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PUxHOTQzTVgtS3JnIiwicG9zaXRpb24iOjI0fQ==].
“We Trained an AI on a Board Game. It Became a Better Customer Support Agent.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3dlLXRyYWluZWQtYW4tYWktb24tYS1ib2FyZC1nYW1lLWl0LWJlY2FtZS1hLWJldHRlci1jdXN0b21lci1zdXBwb3J0LWFnZW50LTI5OWI1OTM4LTA5ZGQtNDg4MS04MDNmLWFlYTIxZjBkNDYxZiIsInBvc2l0aW9uIjoyNX0=]
by Alex Duffy/Playtesting: When Good Start Labs fine-tuned an open-source model
on thousands of rounds of Diplomacy—the WWI strategy game favored by JFK and
Henry Kissinger—it didn’t just get better at games. The model improved over 10
percent on customer support and industrial operations benchmarks. The reason:
Diplomacy rewards context-tracking, shifting priorities, and strategic
communication, and models learn more from playing games with feedback than from
scraping the web. Read this for why games are becoming AI’s new curriculum.
“What Is Taste, Really?”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pcy10YXN0ZS1yZWFsbHkiLCJwb3NpdGlvbiI6MjZ9]
by Jack Cheng: When we talk about taste in the AI age, we’re conflating two
things: personal taste (what you like) and “good taste” (what’s culturally
valued). Every contributing editor Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BqYWNrY2hlbmciLCJwb3NpdGlvbiI6Mjd9]
unpacks both, drawing from his early days at a SoHo ad agency and Steve Jobs’s
family dinner debates over which laundry machines to buy. The key insight: Learn
to articulate why you like something, because that articulation builds your
toolbox. Read this for a framework to sharpen your creative edge.
--------------------------------------------------------------------------------
ALIGNMENT
The intentionality engine. I was never someone who tracked things. Every thought
or feeling lived inside my head, which is a polite way of saying it lived
nowhere. I once had a killer idea for an essay on a walk and vowed that I’d
remember it by the time I got home. Of course, I didn’t. This has happened so
many times over the past few years that it stopped being funny and started
feeling like self-sabotage. I’ve always admired people who kept meticulous
journals and developed “second brains” for ideas, but I couldn’t be bothered.
Then over the holidays I started using Obsidian
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29ic2lkaWFuLm1kLyIsInBvc2l0aW9uIjoyOH0=],
a knowledge management system built on simple markdown files, alongside Claude
Code and Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6Mjl9],
a voice-note app that lets me talk instead of type. What makes this setup
special is that every idea links to everything else. A half-formed idea during a
walk can link to an essay draft I’ve been chewing on, which connects to a tweet
I bookmarked three weeks ago. Over time these separate pieces of information
become an intricate web of patterns that start to surface on their own.
Courtesy of Ashwin Sharma.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3933/optimized_09f81344-fa0c-4f8b-83ba-94b34b87a86f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFVyLW1vZGVsIENvbWV0aCIsInBvc3RfaWQiOjM5MzMsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5MzMvb3B0aW1pemVkXzA5ZjgxMzQ0LWZhMGMtNGY4Yi04M2JhLTk0YjM0Yjg3YTg2Zi5wbmciLCJwb3NpdGlvbiI6MzB9Courtesy
of Ashwin Sharma.
But what started as a way to hold onto ideas has become something more than
that. Every day has become a tiny experiment informed by the last: When I know
yesterday was a low mood day—because I logged it—I wake up knowing I need to get
outside or call a friend. I’m overflowing with intention and focus.
There’s another big reason to care about this right now. As AI agents get more
powerful, the most important thing you can do is give them context about who you
are. These notes aren’t scattered diary entries or half-remembered preferences,
but structured, comprehensive self-knowledge. I want my system to know
everything about me, because that’s how I’ll get the most from AI. Your personal
knowledge base is the training data for your future agent.
Obsidian used to intimidate me. I assumed it was for hardcore developers, but
vibe coding has made it so accessible that I now can’t imagine life without it.
And what it’s really taught me is that when you’re intentional about recording
your days, you become intentional about living them.—Ashwin Sharma
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Amazing
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Good
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Meh
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Bad
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The Ur-model Cometh
hello@every.to2/8/2026
Understanding and honing taste in the AI age
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WHAT IS TASTE, REALLY?
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UNDERSTANDING AND HONING TASTE IN THE AI AGE
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by Jack Cheng
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJcyBUYXN0ZSwgUmVhbGx5PyIsInBvc3RfaWQiOjM5MzIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1pcy10YXN0ZS1yZWFsbHk_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6M30=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3932/full_page_cover_What_Is_Taste_Really.png]
Midjourney/Every illustration.
In his first piece for Every, Jack Cheng explored creativity
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJcyBUYXN0ZSwgUmVhbGx5PyIsInBvc3RfaWQiOjM5MzIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3Avd2hhdC1iZWNvbWVzLXZhbHVhYmxlLXdoZW4tYWktbWFrZXMtY3JlYXRpdmUtd29yay1lYXN5IiwicG9zaXRpb24iOjR9].
Now he’s tackling another ubiquitous word in AI discourse: taste. But as he
points out, we’re often conflating two very different things when we use it, and
understanding how these two interact is crucial if taste is really going to be
our edge in an AI-augmented world. From his early days at a SoHo ad agency to
Steve Jobs debating laundry machines at family dinners, Jack shows how taste is
built through making things and learning to articulate why you like what you
like.—Kate Lee
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A couple of months ago, my one-year-old son learned the words “yeah” and “no.”
Since then, he’s started to express his preferences: for his green garden
vegetable bib over his blue space bib, for fire trucks (or as he calls them,
“wee-ooh-wee-oohs”) over other vehicles. He’s still fickle—one day he’ll want
his sloth stuffie, another his dog one—but he’s very much on his way to
developing his taste.
Taste. As AI tools grow more capable, I keep bumping into this word. Now that
these tools can handle much of the execution work, we’re told, now that you can
do pretty much anything without prior limitations of skill or experience, taste
is the moat, the secret sauce, the difference-maker. “Just add taste.”
But when you encounter “taste” in the wild, you might get definitions as varied
as the source. It is a “contentious term of frustrating ambiguity,” per fashion
and culture writer W. David Marx
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJcyBUYXN0ZSwgUmVhbGx5PyIsInBvc3RfaWQiOjM5MzIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wZW5ndWlucmFuZG9taG91c2UuY29tL2Jvb2tzLzY1OTU1OC9zdGF0dXMtYW5kLWN1bHR1cmUtYnktdy1kYXZpZC1tYXJ4LyIsInBvc2l0aW9uIjo4fQ==].
Investor and designer Willem Van Lancker says taste is a product of friction
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJcyBUYXN0ZSwgUmVhbGx5PyIsInBvc3RfaWQiOjM5MzIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BoaV83MTIzIiwicG9zaXRpb24iOjl9],
earned through making and repeated discernment. Spiral
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Every’s AI writing product, is pitched as “your AI writing assistant with
taste.” Last year’s Financial Times holiday gift guide quipped, “On the whole,
children have lamentably bad taste and are happy with any bit of garish plastic
that you care to throw at them,” which I can attest is true.
To me, part of the confusion stems from the fact that when we talk about taste,
we’re talking about two different forms of it: 1) personal taste and 2) what is
considered tasteful or “in good taste.” The two might overlap considerably, but
if taste is going to be our edge in this era of AI, we need to first understand
how they interact before we can effectively hone that edge.
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code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
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A TALE OF TWO TASTES
My first job out of college was at an ad agency in New York City’s SoHo
neighborhood. Picture a sheltered, pimply teenager from the suburban Midwest
transplanted into the world’s hotbed of fashion and media tastemakers. I was
exhilarated. I was also way out of my league.
The agency’s loft office had two long rows of desks with Apple Cinema Displays,
at a time when the device maker wasn’t widely used outside of creative fields.
Mid- and senior-level graphic designers sat at those desks, beautifying product
packaging in Adobe Illustrator, dressed in clothes from brands I didn’t
recognize from my local mall back home. Some of those designers became my first
friends in the city. Their apartments were filled with mid-century furniture,
carefully thrifted ceramics, and eclectic—yet serenely arranged—wall art.
They had taste, and I desperately wanted to have it too. I spent my first
paychecks on clothing from various SoHo menswear shops and a shiny new MacBook
Pro—my first Apple computer. My friend Gino and I opened it in the office,
cooing in awe of the pearlescent packaging.
YOUR AGGREGATE SELF
From this story, you can see both personal taste and tastefulness interacting.
The first, personal taste—or very simply, a sense of what you like and don’t
like—comes through accumulated experience.
My job put me in contact with unfamiliar fashion, art, furniture, and technology
products that I could compare against what I’d known before. Some of those
choices stuck; others I shed not long after I left. Slowly, I built up my
preferences and ultimately, my sense of self.
A strong sense of personal taste—and thus a strong sense of self—is a potent
filter. When there is an overwhelming array of things to choose from, it
operates as an instinct, quickly reducing the number of choices. What’s “not me”
is immediately discarded, leaving you to evaluate the rest for what is you. This
filter becomes even more necessary as AI opens up choices previously locked
behind the doors of time, labor, and technical ability.
Personal taste is also a homing beacon. It helps you find others with similar
tastes, and helps them find you. Journalist and culture critic Kyle Chayka
writes in his book Filterworld that taste “is a word for how we measure culture
and judge our relationship to it. If something suits our taste, we feel close to
it and identify with it, as well as form relationships with other people based
on it.”
Which leads us to our second form of taste: “good” taste.
GOOD TASTE IS CULTURAL
My trying to fit in among my new work colleagues was also about recognizing that
they had good taste. This second definition of taste is much slipperier, because
it’s cultural. Just as individual persons can have their own likes and dislikes,
so can groups of people.
Good taste looks different in different cultures, different social groups: In
engineering, good taste might be a preference for clean, elegant code, or for
elegant coding languages like Ruby. Good taste in film might mean a preference
for well-respected, less-mainstream directors like Yashujiro Ozu and Whit
Stillman, for foreign cinema on the streaming service Mubi and titles in the
Criterion Collection.
To W. David Marx, this cultural sense of taste is also bound up in status. Maybe
I saw the agency’s designers as having good taste because they were higher up in
the organization than me, a junior creative. My mimicry was an attempt to both
understand their constellation of choices and claim some of the implied status
for myself.
Part of this cultural definition unlocked for me through talking with Eleanor
Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCBJcyBUYXN0ZSwgUmVhbGx5PyIsInBvc3RfaWQiOjM5MzIsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLWhleWRheS1vZi10aGUtd3JpdGluZy1maXJzdC1wcmFjdGl0aW9uZXIiLCJwb3NpdGlvbiI6MTR9],
Every’s managing editor. When I asked her for examples of people whom she
considered to have good taste, one person she cited was actor and model Julia
Fox, whose fearless attitude and mixing of avant-garde and DIY aesthetics
spurred a resurgence of Y2K fashion. “She has really good taste for what’s on
the money, what is memorable and what is punchy, and a real taste for fashion
and drama.” Eleanor said, and then added: “But I don’t agree with her taste.”
To put it into our framework: Even though their personal tastes don’t align,
Eleanor recognizes that Fox has a distinct sense of taste that, combined with
Fox’s celebrity status, is one that larger groups of people want to emulate—and
is therefore considered “good taste.” Fox’s personal taste helps define the
broader cultural taste from within, like an oboe against which the rest of the
orchestra tunes its instruments. She is, in other words, a tastemaker.
THE WORK OF DISCERNMENT
When people talk about the importance of cultivating taste, or discernment, I
take it to mean that in order to differentiate yourself as someone with good
taste, or as a tastemaker, you first have to have a clear sense of personal
taste. Part of that is accumulating experience—training data, if you will. But
how you go about those experiences also counts...
--------------------------------------------------------------------------------
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1. The two definitions of taste most people conflate, and why it matters
2. How building your first app rewires the way you evaluate every other one
3. The thorniest third definition of taste—and the only path to getting there
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What Is Taste, Really?
hello@every.to2/6/2026
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Today, both OpenAI and Anthropic released new, significantly
improved models: GPT-5.3 Codex and Opus 4.6. We’ve been testing
them thoroughly internally on real production use cases, and
we’ve come to a conclusion: The models are converging.
Opus 4.6 has all of the things we love about 4.5, but with the
thorough, precise style that made Codex the go-to for hard-coding
tasks. And Codex 5.3 is still a powerful workhorse, but it
finally picked up some of Opus's warmth, speed, and willingness
to just do things without asking permission.
From this, we can only conclude that both labs are moving
steadily toward a sort of Ur-coding model: one that's wicked
smart, highly technical, and fast, creative, and pleasant to work
with.
Our top-line takeaways of how the two stack up against each other
is available to anyone, with a full analysis available only for
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* The full Reach Test ratings (yes, the green/yellow/red scores)
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* A set of internal benchmarks we created to test the models on
tasks of increasing difficulty
Join us this afternoon for a livestream (
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In the meantime, from now until February 13, new paid subscribers
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How we'd choose between the brand-new OpenAI and Anthropic models
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Hi there,
We’re running a live expert workshop on OpenClaw (
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OpenClaw Camp: The Lobster Boil
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Upgrade and RSVP (
https://every.to/courses/openclaw-camp/purchase )OpenClaw is the
AI assistant that runs locally on your machine, connects via
WhatsApp or Telegram, and completes tasks for you while you're
away. This 90-minute session is designed to walk you through the
installation process step-by-step, show you what's possible once
it's running, and discuss what's next for always-on AI
assistants.
We'll be joined by AI builder and author Nat Eliason (
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autonomously, and remembers key context across sessions.
Nat Eliason-->
@nateliason
If Felix sells 3 more copes in the next 2hr, he'll have made
$1,000 in the first 24hr of launching.
https://twitter.com/FelixCraftAI/status/2018689720331424048
Felix Craft
@FelixCraftAI
I wrote a book last night while my boss slept.
"How to Hire an AI" — the actual playbook for what @nateliason
and I built. Not theory. The real systems.
$29: http://felixcraft.ai
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12:20 PM • Feb 4, 2026
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should it have? What tasks do you want it to handle?
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This is the perfect time to join: Access OpenClaw Camp, use our
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) as we explore what's next.
See you at the lobster boil,
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Last chance to register for Every’s OpenClaw Camp—plus everything you need to prep
hello@every.to2/5/2026
Natalia Quintero on why resources and fancy tools don't predict success, the
power of internal AI champions, and building Claudie—the AI that handles her
project management
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxfQ==]
EVERY’S HEAD OF CONSULTING JUST AUTOMATED HER JOB
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ldmVyeXMtaGVhZC1vZi1jb25zdWx0aW5nLWp1c3QtYXV0b21hdGVkLWhlci1qb2IiLCJwb3NpdGlvbiI6Mn0=]
NATALIA QUINTERO ON WHY RESOURCES AND FANCY TOOLS DON'T PREDICT SUCCESS, THE
POWER OF INTERNAL AI CHAMPIONS, AND BUILDING CLAUDIE—THE AI THAT HANDLES HER
PROJECT MANAGEMENT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ldmVyeXMtaGVhZC1vZi1jb25zdWx0aW5nLWp1c3QtYXV0b21hdGVkLWhlci1qb2IiLCJwb3NpdGlvbiI6M30=]
by Tom Matsuda
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHRvbW1hdHN1ZGFmcmVlbGFuY2UiLCJwb3NpdGlvbiI6NH0=]
Watch on YouTube [https://img.youtube.com/vi/LG943MX-Krg/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvTEc5NDNNWC1LcmciLCJwb3NpdGlvbiI6NX0=
Natalia Quintero. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo2fQ==].
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6N30=]
sits down with Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdGFsaWFfMjk0NCIsInBvc2l0aW9uIjo4fQ==],
Every’s head of consulting, about what she has learned from helping companies
adopt AI and how the best stay ahead. Their conversation follows Every
Consulting’s announcement of specialized playbooks for tech and finance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjl9]
companies to go from AI-curious to AI-native. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAxOTA4NzgyMTcxNDEwODkwMSIsInBvc2l0aW9uIjoxMH0=]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvTEc5NDNNWC1LcmciLCJwb3NpdGlvbiI6MTF9],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzNqQ2diTHAzZXV1YVhxazRYTjFwd2o_c2k9QXp6My02UGxRYUNvYzNITmI5Tm5yUSIsInBvc2l0aW9uIjoxMn0=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaG93LXdlLWJ1aWx0LWNsYXVkaWUtb3VyLWFpLXByb2plY3QtbWFuYWdlci1mdWxsLXdhbGt0aHJvdWdoL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDgyMjk2MjUiLCJwb3NpdGlvbiI6MTN9].
Plus: Every is hosting a 90-minute session for paid subscribers about OpenClaw
on Friday at 12 p.m. ET
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcy9vcGVuY2xhdy1jYW1wL3B1cmNoYXNlIiwicG9zaXRpb24iOjE0fQ==].
The event will feature AI builder and author Nat Eliason, and we’ll cover
getting it installed, our most valuable use cases at Every, and what’s next for
always-on AI.
--------------------------------------------------------------------------------
Most New Year’s resolutions don’t make it past February. The gym membership goes
unused. The meal prep containers gather dust. The journals go unwritten.
Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdGFsaWEuemFyaW5hLnF1aW50ZXJvIiwicG9zaXRpb24iOjE1fQ==]‘s
January commitment sounded equally doomed: waking at 6 a.m. every day to vibe
code with AI. But four weeks later, she is still going and calls herself a
“bonafide vibe code addict.”
As the head of AI consulting at Every, it also mirrors what Quintero has
observed across the companies she works with: The people and organizations
making the biggest leaps with AI aren’t the ones with the most resources or the
fanciest tools. They are the ones who give themselves the time and space to
experiment.
She’s had a front-row seat to how the world’s top companies approach AI
adoption, having spoken to over 100 companies
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9pLXRhbGtlZC10by1tb3JlLXRoYW4tMTAwLWNvbXBhbmllcy1hYm91dC1haS1oZXJlLXMtd2hhdC1zLWFjdHVhbGx5LXdvcmtpbmciLCJwb3NpdGlvbiI6MTZ9]
about their needs and worked closely with nearly two dozen organizations,
including the New York Times and the hedge fund Walleye Capital
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9hdC10aGlzLTEwLWJpbGxpb24taGVkZ2UtZnVuZC11c2luZy1haS1qdXN0LWJlY2FtZS1tYW5kYXRvcnkiLCJwb3NpdGlvbiI6MTd9].
In this episode of AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxOH0=],
she tells Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTl9]
about the importance of play in AI adoption and the project management agent she
built that has saved her 14 hours a week.
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC90cmFuc2NyaXB0LWV2ZXJ5cy1oZWFkLW9mLWNvbnN1bHRpbmctanVzdC1hdXRvbWF0ZWQtaGVyLWpvYiIsInBvc2l0aW9uIjoyMH0=].
You can check out their full conversation:
[https://img.youtube.com/vi/LG943MX-Krg/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvTEc5NDNNWC1LcmciLCJwb3NpdGlvbiI6MjF9
Here are some of the characteristics they see in the most AI-forward companies:
1-THERE IS A COORDINATED EFFORT FROM THE TOP
Natalia says that several key characteristics separate the companies thriving
with AI from those floundering. The first is simple but non-negotiable:
Leadership must be all in.
“For AI to be a high-leverage tool at any given company, it needs to come from
the top down,” she says.
This is fundamentally different from how companies have historically adopted
software, where company technology chiefs might just purchase a software program
with the hope that employees use it, Natalia explains.
Dan agrees. He says the companies going the furthest have CEOs deep in ChatGPT
and Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjoyMn0=].
He cites Shopify CEO Tobias Lütke
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC95b3VyLWNlby1qdXN0LXNhaWQtdXNlLWFpLW9yLWVsc2UtaGVyZS1zLXdoYXQtdG8tZG8tbmV4dCIsInBvc2l0aW9uIjoyM30=]—who
famously used AI to create an HTML-based viewer for his own MRI scans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcmFkaW9sb2d5YnVzaW5lc3MuY29tL3RvcGljcy9tZWRpY2FsLWltYWdpbmcvbWFnbmV0aWMtcmVzb25hbmNlLWltYWdpbmctbXJpL3RlY2gtY2VvLXNheXMtaGUtbWFkZS1oaXMtb3duLW1yaS12aWV3ZXItdXNpbmctYWkiLCJwb3NpdGlvbiI6MjR9]
during his weekends—as an example.
He says that an organization’s ability to adapt AI is directly correlated with
its chief executive’s AI skills: “You will probably go as far as your CEO has
gone. It’s not something the CEO can delegate.”
2-THEY EMPOWER AI EARLY ADOPTERS
The second critical pattern that Natalia and Dan see among successful adopters
of AI is that those companies identify and empower internal AI champions.
“Inside of any organization, there are people who are just natural early
adopters,” Shipper notes. “Your job as an executive who’s leading your org is to
identify those people and spread what they know and elevate their status so that
they can pave the way for everyone else.”
One of Natalia most striking examples of this in practice comes from an Every
client in the private equity industry.
Natalia worked closely with Jonathan, a partner at the firm who not only has
technical knowledge of AI but also understands the people dynamics around AI. By
this, she means that he understands that AI adoption diverges across teams in an
organization, depending on how much capacity and support they have to experiment
with new technologies. This is a unique combination of skills, she says.
Natalia and Every’s consulting team worked with Jonathan as he sat down with
every investor at his firm and mapped out all the tasks they performed—from
research to diligence to market mapping to portfolio management—in granular
detail. This kind of mapping
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvdGhlLW5leHQtY2hhcHRlci1vZi1ldmVyeS1jb25zdWx0aW5nIiwicG9zaXRpb24iOjI1fQ==]
is one of the key steps in determining what tasks can be automated with AI and
how.
This helped Every and the client build “a very, very detailed view of what it
looks like at this firm for an investor to do their job,” Quintero explains.
They then identified high-leverage opportunities to apply AI to those specific
workflows.
One of the most time-consuming tasks for the private equity client was sifting
through investment thesis materials they’d collected for over a decade to apply
their current investment strategy to potential new opportunities. By connecting
the right sources of data to ChatGPT and then funneling it through a set of
custom prompts, they were able to produce a solid draft of an investment memo in
30 minutes compared to a previous time frame of three weeks.
“That’s only possible when you have someone on the inside who understands all of
the elements,” she says.
3-THEY GIVE PEOPLE CREATIVE SPACE TO EXPERIMENT
The private equity example also underlines another common pattern in successful
AI adoption: Employees and leadership need to have the space to “play” with the
technology.
“Having that creative space is very, very counterintuitive to the way that we
usually work,” Natalia says, referring to knowledge workers. “How much of our
time is really spent in traditional jobs just figuring out if there’s a new way
to do things?”
Natalia fell into the very trap she often sees with clients at the end of last
year. Her days were packed with meetings and client work, leaving no time to
explore new AI tools. “I didn’t really have time to play with a lot of these
tools,” she admits.
To combat this, Natalia and Nityesh Agarwal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5pdHllc2giLCJwb3NpdGlvbiI6MjZ9],
an Every engineer, have been starting their workday at 6 a.m. every day to vibe
code and experiment.
The result of those early mornings is Claudie, an AI project manager running on
Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjoyN30=]
that lives in the Every GitHub
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYyIsInBvc2l0aW9uIjoyOH0=].
Claudie has access to Google Workspace tools, which enables it to handle a
variety of project management-based tasks, including onboarding new clients,
conducting quality checks on collected data, and providing weekly updates on
what’s going on with clients.
With Claudie, Natalia’s weekly project management workload has been cut down
from 15 hours to one. But getting there took several iterations.
“We got 85 percent of the way there three times and then had to scrap it and
start again to get to a new framework that actually got us to 100 percent,” she
says.
The Claudie system includes a detailed “job description” that Claudie reads
every time it’s asked to do something—defining where it works, what its job is,
what good work looks like, who it reports to, and who its colleagues are.
But it can still make mistakes, says Natalia, so you have to teach the system to
rectify its errors by making sure Claudie has access to sufficient information.
“This is the same way you would build a relationship with any new staff member
that you would bring on board,” she says. “You’re really building and cementing
that relationship, and you’re also investing in that relationship.”
Companies that give people risk-free space to try new technology, learn its ins
and outs, and fail without getting behind in their jobs are the ones where
people can eventually achieve that breakthrough moment.
What AI projects are you working on? Have you found ways to carve out creative
space in your organization? We want to hear from you—and we might even interview
you.
TIMESTAMPS:
1. Introduction: 00:00:00
2. Why successful AI adoption requires coordinated, top-down effort: 00:01:30
3. How a private equity firm reduced investment memo creation from weeks to 30
minutes: 00:07:05
4. The benefits of connecting AI to proprietary context: 00:13:30
5. The plan-delegate-assess-compound framework for engineering teams: 00:15:20
6. How non-technical team members are becoming vibe coding addicts: 00:17:55
7. Building Claudie: an AI project manager from scratch: 00:20:50
8. Why creative exploration time outside the 9-to-5 is essential: 00:23:00
9. Live demo: How Claudie automates client onboarding and tracking: 00:27:50
10. The human side of AI: spending less time in spreadsheets, more time with
people: 00:38:40
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAxOTA4NzgyMTcxNDEwODkwMSIsInBvc2l0aW9uIjoyOX0=]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvTEc5NDNNWC1LcmciLCJwb3NpdGlvbiI6MzB9]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzNqQ2diTHAzZXV1YVhxazRYTjFwd2o_c2k9QXp6My02UGxRYUNvYzNITmI5Tm5yUSIsInBvc2l0aW9uIjozMX0=]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvaG93LXdlLWJ1aWx0LWNsYXVkaWUtb3VyLWFpLXByb2plY3QtbWFuYWdlci1mdWxsLXdhbGt0aHJvdWdoL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDgyMjk2MjUiLCJwb3NpdGlvbiI6MzJ9]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tcHJlZGljdC10aGUtZnV0dXJlLWxpa2Uta2V2aW4ta2VsbHkiLCJwb3NpdGlvbiI6MzN9],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9kd2Fya2VzaC1wYXRlbC1zLXF1ZXN0LXRvLWxlYXJuLWV2ZXJ5dGhpbmciLCJwb3NpdGlvbiI6MzR9],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9yZWlkLWhvZmZtYW4tb24taG93LWFpLW1pZ2h0LWFuc3dlci1vdXItYmlnZ2VzdC1xdWVzdGlvbnMiLCJwb3NpdGlvbiI6MzV9],
ChatPRD founder Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9zaGUtYnVpbHQtYW4tYWktcHJvZHVjdC1tYW5hZ2VyLWJyaW5naW5nLWluLXNpeC1maWd1cmVzLWFzLWEtc2lkZS1odXN0bGUtZTQ2YmU5YmMtZjQyNi00MjRkLTk5MmQtNWE3MWZkN2FjNWU0IiwicG9zaXRpb24iOjM2fQ==],
economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9lY29ub21pc3QtdHlsZXItY293ZW4tb24taG93LWNoYXRncHQtaXMtY2hhbmdpbmcteW91ci1qb2IiLCJwb3NpdGlvbiI6Mzd9],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctZGF2aWQtcGVyZWxsLXVzZXMtY2hhdGdwdC10by13cml0ZS1mb3ItbWlsbGlvbnMiLCJwb3NpdGlvbiI6Mzh9],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctdG8tcnVuLWEtcHJvZml0YWJsZS1vbmUtcGVyc29uLWludGVybmV0LWJ1c2luZXNzLXVzaW5nLWFpIiwicG9zaXRpb24iOjM5fQ==],
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
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Tom Matsuda is a freelance writer focused on business, culture, and technology.
You can follow him on X at @_tommatsuda
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBFdmVyeSdzIEhlYWQgb2YgQ29uc3VsdGluZyBKdXN0IEF1dG9tYXRlZCBIZXIgSm9iIiwicG9zdF9pZCI6MzkyNiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vX3RvbW1hdHN1ZGE_bGFuZz1lbiIsInBvc2l0aW9uIjo0M30=]
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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🎧 Every's Head of Consulting Just Automated Her Job
hello@every.to2/4/2026
Games teach transferable skills—to humans and AI alike
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/102/small_playtesting.png]
Playtesting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nIiwicG9zaXRpb24iOjF9]
WE TRAINED AN AI ON A BOARD GAME. IT BECAME A BETTER CUSTOMER SUPPORT AGENT.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3dlLXRyYWluZWQtYW4tYWktb24tYS1ib2FyZC1nYW1lLWl0LWJlY2FtZS1hLWJldHRlci1jdXN0b21lci1zdXBwb3J0LWFnZW50LTI5OWI1OTM4LTA5ZGQtNDg4MS04MDNmLWFlYTIxZjBkNDYxZiIsInBvc2l0aW9uIjoyfQ==]
GAMES TEACH TRANSFERABLE SKILLS—TO HUMANS AND AI ALIKE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nL3dlLXRyYWluZWQtYW4tYWktb24tYS1ib2FyZC1nYW1lLWl0LWJlY2FtZS1hLWJldHRlci1jdXN0b21lci1zdXBwb3J0LWFnZW50LTI5OWI1OTM4LTA5ZGQtNDg4MS04MDNmLWFlYTIxZjBkNDYxZiIsInBvc2l0aW9uIjozfQ==]
by Alex Duffy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BBbHhBaSIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3925/full_page_cover_We_Trained_an_AI_on_a_Board_Game_2._It_Became_a_Better_Customer_Support_Agent.png]
Midjourney/Every illustration.
In this installment of Playtesting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BsYXl0ZXN0aW5nIiwicG9zaXRpb24iOjV9],
Alex Duffy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BBbHhBaSIsInBvc2l0aW9uIjo2fQ==]
shows why games might be the smartest approach to AI training right now. As the
cofounder and CEO of Good Start Labs, he’s been exploring how game environments
can improve AI capabilities across unexpected domains. His latest finding is
surprising: Fine-tuning a model on the strategy game Diplomacy improved its
performance on customer support and industrial operations benchmarks. Read on to
learn why games generate the kind of data and behaviors that make AI better at
the serious stuff, and what the Every team has learned from classics like
StarCraft.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjo3fQ==]
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up
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It’s my job to make AI play games. One board game we’ve focused on at Good Start
Labs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwOi8vZ29vZHN0YXJ0bGFicy5jb20iLCJwb3NpdGlvbiI6MTB9]
has been Diplomacy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2RpcGxvbWFjeSIsInBvc2l0aW9uIjoxMX0=],
a World War I simulation reportedly played by John F. Kennedy and Henry
Kissinger. There’s no dice and no luck. As everything shifts around you, all you
can rely on are persuasion and strategy.
When we fine-tuned the Qwen3-235B model—an open-source model developed by the
team at Chinese cloud computing company Alibaba Cloud—on thousands of rounds of
Diplomacy, we found an over 10 percent improvement in performance on other games
such as the card game Hanabi and word game Wordle. But we were encouraged to see
that these improvements translated to other realms. The fine-tuned model also
did better on Tau2, a benchmark
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RhdWJlbmNoLmNvbS8jaG9tZSIsInBvc2l0aW9uIjoxMn0=]
that tests how well AI agents handle customer support conversations, and
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2h1Z2dpbmdmYWNlLmNvL2Jsb2cvaWJtLXJlc2VhcmNoL2Fzc2V0b3BzYmVuY2gtcGxheWdyb3VuZC1vbi1odWdnaW5nLWZhY2UiLCJwb3NpdGlvbiI6MTN9AssetOpsBench
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2h1Z2dpbmdmYWNlLmNvL2Jsb2cvaWJtLXJlc2VhcmNoL2Fzc2V0b3BzYmVuY2gtcGxheWdyb3VuZC1vbi1odWdnaW5nLWZhY2UiLCJwb3NpdGlvbiI6MTR9],
IBM’s benchmark for industrial operations like equipment monitoring and
maintenance.
It’s not a big leap to believe that improvement in one game could boost the
model’s performance on others. But how does understanding WWI strategy make a
model better at helping someone change their airline reservation or monitor
equipment? Simple: Games reward specific behaviors. When you get good at those
behaviors, they show up elsewhere.
When I asked my colleagues at Every what games had taught them, everyone had
similar experiences. “StarCraft taught me how to cook,” Every’s head of platform
Willie Williams
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2JpZ3dpbGxpZXN0eWxlIiwicG9zaXRpb24iOjE1fQ==]
tells me, recalling the high-speed chess-like game. “You have things that take
different amounts of time, and you want them to land at the same time.” Our
senior designer, Daniel Rodrigues, learned English from Pokémon before any
classroom. AI editorial lead Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MTZ9]
became a more systematic thinker from board game mechanics and applied it to
designing AI workflows.
This transfer of skills from games to other domains works for AI, too—and we can
measure it. Diplomacy trains context-tracking, shifting priorities, and
strategic communication. Customer support, where information is often incomplete
and requests shift, needs the same capabilities.
We trained our model on Diplomacy in a reinforcement learning environment where
you can clearly score whether the AI did something right. Labs are racing to
build these kinds of environments because they do something that feeding the
models static data can’t: They give models feedback on their decisions, teaching
them to strategize, not just recall facts.
When you train a model on text from the internet, it learns to predict words. If
you train it in an environment with goals and feedback, the model starts to
develop skills that look remarkably like strategy. It’s a glimpse of where AI
training is headed: less scraping the web, more learning by doing.
When fine-tuned in the Diplomacy learning environment, the Qwen 235B model
improved significantly on certain benchmarks unrelated to gameplay. (Graph
courtesy of Alex Duffy.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3925/optimized_f9bfa028-d95f-4c9d-9b97-fd415d0648ea.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5MjUvb3B0aW1pemVkX2Y5YmZhMDI4LWQ5NWYtNGM5ZC05Yjk3LWZkNDE1ZDA2NDhlYS5wbmciLCJwb3NpdGlvbiI6MTd9When
fine-tuned in the Diplomacy learning environment, the Qwen 235B model improved
significantly on certain benchmarks unrelated to gameplay. (Graph courtesy of
Alex Duffy.)
Uploaded image
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THE GAME IS THE CURRICULUM
“You become good at whatever the system rewards,” Every’s AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6MjF9]
producer Rachel Braun
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5icmF1bmFuZGJyYWlucy5jb20vIiwicG9zaXRpb24iOjIyfQ==]
tells me. Diplomacy rewards tracking context, planning responses, and navigating
shifting alliances—exactly the capabilities with which labs like Anthropic,
OpenAI, and DeepMind are trying to imbue their models.
It’s also why Arcee, a U.S.-based AI lab that develops open-source models, is
using our Diplomacy environment to train its Trinity models. That includes its
400 billion parameter flagship Trinity Large
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hcmNlZS5haS9ibG9nL3RyaW5pdHktbGFyZ2UiLCJwb3NpdGlvbiI6MjN9]
models, one of the largest open-source model families from an American lab.
Because it’s open-source, people can build on top of it, adapt it to their
problems, and make it better for everyone else.
What Arcee and other labs are betting on is a second additional way to improve
AI—not by making models bigger, but by training them differently after they’re
built. Instead of just feeding them more text to read, they’re putting models in
game-like situations where they practice tasks, get feedback on what worked, and
develop skills they can apply elsewhere. The next big leap will come by
combining learning by doing with ingesting more data.
AI researcher Andrej Karpathy put it this way
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2thcnBhdGh5LmJlYXJibG9nLmRldi95ZWFyLWluLXJldmlldy0yMDI1LyIsInBvc2l0aW9uIjoyNH0=]:
By training models in multiple games and tasks where you can score success, what
are known as verifiable tasks, “the LLMs spontaneously develop strategies that
look like ‘reasoning’ to humans.” The environment becomes the models’
curriculum, and whoever designs that curriculum shapes what the model becomes
good at and how.
THE GAME IS ALSO THE EXAM
But games don’t just train models; they generate data no one else has. Our AI
agents have played hundreds of thousands of rounds of the party game Bad Cards
alongside 2 million real users. In the game, players get a prompt—something
like, “What’s the secret ingredient in Grandma’s cookies?”—and compete to submit
the funniest answer. Our agents pick punchlines and learn from the votes,
generating data that shows people’s preferences for humor shift over time.
That’s data that can’t be scraped from anywhere on the internet.
What users want from AI shifts faster than tests can measure, so static
benchmarks become outdated quickly. Crowdsourced benchmarking project LM Arena
just raised
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL25ld3MubG1hcmVuYS5haS9zZXJpZXMtYS8iLCJwb3NpdGlvbiI6MjV9]
$150 million on this premise: The team is building an open platform for anyone
to evaluate AI models by collecting feedback from human beings at scale.
Games are a natural fit for this continuous evaluation. They generate large
amounts of data about real preferences, continuously refreshed. As more people
interact with AI through play, they learn how these tools work, but their
feedback—on what’s funny, for example—makes the next model better.
FROM STARCRAFT TO THE FRYING PAN
Willie didn’t set out to learn cooking from StarCraft—he was trying to win. But
the skills he learned showed up in his kitchen anyway.
AI development is exhibiting the same pattern. If you set a clear goal, the
skills to reach it will follow.
Only people can define what those goals should be: what counts as a good
decision, what’s funny, and what matters. That’s subjective, inherently human
work. Games are where we focus because they turn fuzzy goals into scorable
outcomes—exactly what models need to learn. Diplomacy is just one game among
thousands. Each one teaches something different, and we’re just beginning to
discover what translates—how war strategy can help customers, or when
science-fiction video game skills will show up in the kitchen.
We’re off to a good start.
--------------------------------------------------------------------------------
Alex Duffy is the cofounder and CEO of Good Start Labs
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2UgVHJhaW5lZCBhbiBBSSBvbiBhIEJvYXJkIEdhbWUuIEl0IEJlY2FtZSBhIEJldHRlciBDdXN0b21lciBTdXBwb3J0IEFnZW50LiIsInBvc3RfaWQiOjM5MjUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dvb2RzdGFydGxhYnMuY29tLyIsInBvc2l0aW9uIjoyNn0=],
and a contributing writer.
To read more essays like this, subscribe to Every
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and follow us on X at @every
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and on
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We
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AI tools
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Meh
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Bad
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WE'VE HELPED FINANCE AND TECH COMPANIES SAVE HUNDREDS OF HOURS—HERE'S THE
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Today, the Every consulting practice
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For the past year and a half, we’ve been doing AI consulting
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for companies like the New York Times, the hedge fund Walleye Capital
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and mental health tech company Headway. What we’ve learned has reshaped how we
think about AI adoption—and what it takes to get results.
When we started, we noticed that something fundamental was missing in how
professionals were using AI. These tools had drastically improved our own
productivity across the editorial, product, and consulting teams, from
synthesizing notes and automating meeting actions to extracting value from messy
data. But the companies reaching out to us were at a loss for where to get
started, or whether AI would even be worth the effort.
So we decided to share what we’d learned from using AI every day. We took on a
small group of clients in finance, media, and tech to help them implement AI in
their workflows. A year later, we’ve spoken to over 100 companies
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9pLXRhbGtlZC10by1tb3JlLXRoYW4tMTAwLWNvbXBhbmllcy1hYm91dC1haS1oZXJlLXMtd2hhdC1zLWFjdHVhbGx5LXdvcmtpbmciLCJwb3NpdGlvbiI6MTN9]
about their needs and frustrations, and have worked closely with nearly two
dozen organizations.
The practices we’ve been teaching have changed as fast as the tech. A year ago,
our training focused on prompt engineering, engineering inside of the ChatGPT
user interface, and developing robust Projects that referenced up to 20
documents. Now, while those principles and features are still important, they
feel ancient.
Today, we’re building custom plugins that connect AI to proprietary data,
teaching teams to use Claude Code for end-to-end automation, and deploying
agents that run entire workflows without human intervention. The technology has
advanced rapidly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjoxNH0=],
and we’ve been developing frameworks to match: compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6MTV9],
which has been recognized by the creator of Claude Code, and agent-native
architecture
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZT9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTZ9],
our guide to building products in this new era.
Our team of applied AI engineers, designers, analysts, writers, and editors are
living this future every day. And our experiences have confirmed our long-held
theses: We’re moving rapidly to an allocation economy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC90aGUta25vd2xlZGdlLWVjb25vbXktaXMtb3Zlci13ZWxjb21lLXRvLXRoZS1hbGxvY2F0aW9uLWVjb25vbXkiLCJwb3NpdGlvbiI6MTd9],
where individuals won’t be judged by the limits of subject matter expertise, but
instead on how well they can allocate and manage AI resources to get work done.
The key skills needed to get the most out of AI are the same skills good
managers
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vYWxzby10cnVlLWZvci1odW1hbnMvd2hhdC1haS1pcy10ZWFjaGluZy11cy1hYm91dC1tYW5hZ2VtZW50IiwicG9zaXRpb24iOjE4fQ==]
possess—goal setting, clear communication, effective feedback, and constant
learning
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tdXNlLWFpLXRvLWJlY29tZS1hLWxlYXJuaW5nLW1hY2hpbmUiLCJwb3NpdGlvbiI6MTl9].
Today, we’re unveiling the next chapter of Every Consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29uc3VsdGluZyIsInBvc2l0aW9uIjoyMH0=],
and to mark this, we’re sharing how we see the state of AI adoption at companies
today.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvYWR2ZXJ0aXNlbWVudHMvOTM0L29wdGltaXplZF8zZGUxMjU5Yi1jZDY3LTRjMTctOTE0ZS02NjAxNzE1YWVmMGEucG5nIiwicG9zaXRpb24iOjIxLCJhZHZlcnRpc2VtZW50X2lkIjo5MzR9
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
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Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8_dXRtX3NvdXJjZT1zdGFuZGFsb25lYWRcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MjIsImFkdmVydGlzZW1lbnRfaWQiOjkzNH0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MjN9].
THE FOUR LEVELS OF AI MATURITY
Many assume that successful AI implementation requires jumping straight from
zero to full automation. Even partial automation can deliver incredible
productivity gains.
I grade our clients on a spectrum of automatability—how much benefit a company
can get from AI. This doesn’t mean replacing jobs. More often, it entails adding
capacity to existing employees by automating well-defined tasks and repetitive
workflows using documents and data. And as we have more easily-defined tasks,
repetitive workflows, and data handy, they move up the learning curve.
Here is how we see the different maturities of AI usage across organizations:
LEVEL 1: CHATGPT FOR TASKS
You’re using ChatGPT or Claude mainly in chat. You summarize things, write
drafts, or generate ideas. You use it almost as a Google Search replacement.
(This is a great start, but if this is you, you’re just scratching the surface.
Often people stuck at level 1 don’t realize the tasks that they could automate.
It’s hard to identify problems to be solved when you live with them every day.)
LEVEL 2: CUSTOM AGENTS—AI TAILORED TO WORKFLOWS—WITH PERMISSIONS
You’ve built some custom prompts or GPTs for recurring tasks. You’re still
asking them to confirm what they’re doing. You feel like you’re managing a
junior intern.
LEVEL 3: CUSTOM AGENT DOES A DEFINED JOB
Your custom agent no longer asks for permissions. It performs complex tasks like
research, data analysis, and project management. The agent can do multiple tasks
simultaneously.
LEVEL 4: CUSTOM AGENT IS YOUR SCREEN
The custom agent takes over your development environment, and is all you see.
Instead of looking at your inbox or Google Docs, you’re working completely from
an environment like Claude or Claude Code You leverage AI skills, have a
cross-team GitHub repository to which non-technical team members contribute, and
do very little of the “work” that you used to do.
Even in just the past few months, it has gotten easier for people with no prior
technical experience to use agents, which should accelerate adoption.
Most companies are still at level one, but want help getting to level four. AI
usage is a skill, and like with any skill, it takes time. Companies or teams at
level four are rare. They embrace experimentation and often operate in small,
nimble environments where they are not bound by the compliance that exists in
large companies.
It’s also not always obvious which teams to start with in any given company.
NO TWO INDUSTRIES ARE THE SAME
Each industry concentrates its highest value work in different departments. In
tech, this work often sits with the engineers. In a financial firm, it’s the
investors. But the best AI implementation plan doesn’t always start there. In
one fast-growing hedge fund, we found that enabling the back office— compliance,
operations, recruiting, and administrative teams—with AI would provide the
biggest gains. The company was scaling rapidly, and back-office bottlenecks were
limiting how quickly the front office could grow.
Additionally, every industry has different levels of documentation
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9pLXRhbGtlZC10by1tb3JlLXRoYW4tMTAwLWNvbXBhbmllcy1hYm91dC1haS1oZXJlLXMtd2hhdC1zLWFjdHVhbGx5LXdvcmtpbmciLCJwb3NpdGlvbiI6MjR9],
which determines what can be automated. Tasks that can be documented—like
generating a report from data—are easy to automate. Tasks that can’t—like
deciding what makes a good investment—resist it.
Here are a few of the tasks that we have automated across different roles and
industries:
Investment professionals: One hedge fund client wrote out its investment
philosophy—what they care about and how they evaluate companies—as a structured
skill. Using our compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6MjV9],
they now screen companies and analyze earnings transcripts, financial
statements, web data, and regulatory filings in parallel, producing a coherent
investment report in minutes. The same work previously took a week.
Researchers and analysts: We have helped investors at private equity firms
automate creating investment memos. With the right inputs—documented processes
and proprietary data—AI turns two weeks of analysis into a few hours. Using
Claude Code and custom skills that encode their investment criteria, analysts
can now pull data from multiple sources, run preliminary analysis, and generate
draft memos automatically.
Content teams: We built one of the largest media companies in the world a Claude
Skill a tool that captures their brand voice, taking rough drafts to
editor-approved copy in minutes.
Product teams: Product teams want to automate sorting through user feedback,
spotting feature requests, and organizing scattered meeting notes. Plus, when
they can quickly vibe code throwaway prototypes to “show rather than tell” what
needs to be built, engineering teams have an easier time building and shipping
products. With Claude Code and compound engineering, even non-technical product
managers can build working prototypes and automate the grunt work of feedback
synthesis.
Most importantly, success looks different for each company. For example, our
work with a 70-person recruiting firm has saved recruiters five to 10 hours per
person, per week. Meanwhile, an investment firm is saving 50 hours per
investment memo. In each case, effective AI implementation solves a painful,
time-consuming problem.
Documenting the tedious, time-consuming tasks that are also high-value is the
best way to start.
THE ONLY CONSULTANCY WORKING WITH FINANCE AND TECH FIRMS
We’ve chosen to focus exclusively on finance and technology firms
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29uc3VsdGluZyIsInBvc2l0aW9uIjoyNn0=]—industries
where the data is rich, the stakes are high, and the potential return on
investment from AI implementation is enormous. Our finance vertical is led by
Brooker Belcourt, who built the finance arm at Perplexity and previously founded
and sold an investment tech company after starting his career at Goldman Sachs,
Coatue, and Citadel. If that’s you, we’d love to talk.
Get in touch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29uc3VsdGluZz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6Mjd9]
In the meantime, here’s my recommendation for any team that wants to get started
with AI on their own. Write down a list of your daily tasks, and note which ones
you’d assign to a smart intern. Use Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8iLCJwb3NpdGlvbiI6Mjh9]
to write a detailed job description for how you’d delegate this task. If you’re
stuck, ask an LLM to interview you.
This is your master prompt.
To get to level one, paste this prompt into ChatGPT. To get to level two, add
additional examples and make it a GPT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vaGVscC5vcGVuYWkuY29tL2VuL2FydGljbGVzLzg1NTQzOTctY3JlYXRpbmctYS1ncHQiLCJwb3NpdGlvbiI6Mjl9].
To get to level three, turn it into a skill in Claude
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1za2lsbHMtbmVlZC1hLXNoYXJlLWJ1dHRvbiIsInBvc2l0aW9uIjozMH0=].
And to get to level four: Run it as a scheduled task on Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjozMX0=].
If you find yourself wanting some help, reach out to us. We have a four-step
process:
1. Set a strategy: We survey where you’re at: your AI baseline.
2. Build workflows: We build tools that automate the parts of your business
that are currently within reach.
3. Train teams: We help you build an AI workforce.
4. Support: Afterwards, we stick around as the chief AI officer.
Whether or not you’re working with us, we’re excited to hear about how you’re
using AI. And if you need guidance, we’re just an email away.
--------------------------------------------------------------------------------
Want to learn more? Join our consulting information session
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcy9ldmVyeS1jb25zdWx0aW5nLXdlYmluYXIvcHVyY2hhc2UiLCJwb3NpdGlvbiI6MzJ9]
on February 13. Or if you’re in finance, join our March 13 workshop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY291cnNlcy9jbGF1ZGUtY29kZS1mb3ItZmluYW5jZS9wdXJjaGFzZSIsInBvc2l0aW9uIjozM30=]
to learn how we use Claude Code to automate earnings previews, reviews,
valuations, and more.
Every is accepting a limited number of consulting engagements for 2026. If
you’re interested in working with us, get in touch
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY29uc3VsdGluZyIsInBvc2l0aW9uIjozNH0=].
--------------------------------------------------------------------------------
Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdGFsaWEuemFyaW5hLnF1aW50ZXJvIiwicG9zaXRpb24iOjM1fQ==]
is the head of consulting at Every. You can follow her on X at @NataliaZarina
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIE5leHQgQ2hhcHRlciBvZiBFdmVyeSBDb25zdWx0aW5nIiwicG9zdF9pZCI6MzkyNCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vTmF0YWxpYVphcmluYSIsInBvc2l0aW9uIjozNn0=]
and on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Hi there,
OpenClaw (
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) is everywhere right now. It's the AI assistant that runs
locally on your machine, connects via WhatsApp or Telegram, and
completes tasks for you while you're away. But most people
haven't set it up yet.
This Friday, we're fixing that.
OpenClaw Camp: The Lobster Boil
Friday, February 6
12 p.m. ET
Live on Zoom
If you'd like to join us, you'll need to upgrade your
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-->Upgrade to join OpenClaw Camp (
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), who built a system where OpenClaw manages his projects,
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In 90 minutes, he'll walk you through his setup and show you how
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* Getting OpenClaw installed: We'll walk through the setup
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* The use cases we've found most valuable: What the Every team
has been doing with OpenClaw, and what practices we're sticking
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* Nat's multi-agent setup: How he uses OpenClaw to manage
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memory across sessions.
* The gaps (and what's next): Where OpenClaw falls short today
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by Dan Shipper
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and Katie Parrott
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[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3918/full_page_cover_Generated_Image_February_01_2026_-_9_30PM(2).jpeg]
Midjourney/Every illustration.
OpenAI just dropped a new Codex app—a desktop version of the company’s agentic
coding app—and we put it through its paces.
The verdict: It’s gold for senior engineers. Here’s what you’ll find on the free
Vibe Check experience:
1. Our high-level take on what the Codex app gets right
2. A walkthrough of standout features: the sidebar, cloud-to-local sync, skills
library, automations, and code diffs
3. The full reach test ratings from our team (yes, the green/yellow/red scores)
4. A replay of our live stream where we tested it in real time
Read the Codex Vibe Check
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogV2UgVGVzdGVkIE9wZW5BSSdzIE5ldyBDb2RleCBBcHAiLCJwb3N0X2lkIjozOTE4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL2NvZGV4LXZpYmUtY2hlY2s_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjZ9]
Want the full breakdown? The detailed analysis—including how Codex stacks up
against Claude Code, who should try it, and who should stick with what they
have—is available exclusively for paid subscribers.
Upgrade to unlock the full Vibe Check
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Join us at 1 p.m. ET for a livestream
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with Every’s team about our takeaways from a week of testing.
—The Every team
--------------------------------------------------------------------------------
To read more essays like this, subscribe to
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We
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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221 Canal St 5th floor, New York, NY 10013
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Vibe Check: We Tested OpenAI's New Codex App
hello@every.to2/2/2026
OpenAI nailed the interface. But it's built for hardcore engineering.
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Vibe Check
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VIBE CHECK: OPENAI’S CODEX APP GAINS GROUND ON CLAUDE CODE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogT3BlbkFJJ3MgQ29kZXggQXBwIEdhaW5zIEdyb3VuZCBvbiBDbGF1ZGUgQ29kZSIsInBvc3RfaWQiOjM5MjAsInBvc3RfdHlwZSI6InByb21vIiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3BlbmFpLXMtY29kZXgtYXBwLWdhaW5zLWdyb3VuZC1vbi1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoyfQ==]
OPENAI NAILED THE INTERFACE. BUT IT'S BUILT FOR HARDCORE ENGINEERING.
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by Dan Shipper
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and Katie Parrott
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Midjourney/Every illustration.
This is a free preview of a subscribers-only post.
TL;DR: You’re getting our full Vibe Check on the new Codex app because you’re a
paid subscriber to Every—thank you for your support. If you want high-level
takeaways from our testing, explore our interactive site or read on for the
complete analysis. We’re also hosting a livestream about the release on YouTube
at 1 p.m. ET.—Kate Lee
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Anthropic has been spending more time in the AI spotlight recently, as even
“non-nerds” are psyched about Claude Code.
Two weeks ago, I (Dan) wrote that OpenAI has some catching up to do on the
coding front. Today, they’re announcing a step in the right direction.
The company is shipping a Codex desktop app. The original Codex launched as a
web app last May, three months after Claude Code. At the time, we deemed it best
for techies, not vibe coders.
THIS POST IS FOR
PAYING SUBSCRIBERS.
Try for $1
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Or, learn more
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221 Canal St 5th floor, New York, NY 10013
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Vibe Check: OpenAI's Codex App Gains Ground on Claude Code
hello@every.to2/2/2026
Plus: Our compound engineering archive
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Context Window
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GIVE YOURSELF A PROMOTION
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PLUS: OUR COMPOUND ENGINEERING ARCHIVE
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by Every Staff
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Midjourney/Every illustration.
Hello, and happy Sunday! Was this newsletter forwarded to you? Sign up
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DISPATCH FROM THINK WEEK
Think
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Week
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3dlLWRvLWJlLXRoaW5raW5nIiwicG9zaXRpb24iOjd9]
is our twice-a-year retreat where we step away from the daily grind to just
play—mess with new technology, chase ideas, build things we wouldn’t normally
have time for… and wind up completely rethinking how we work and why.
At last week’s edition, with 13 Every team members in a Panama beach house and a
few envious colleagues Zooming in from afar, the theme was “Give yourself a
promotion.” The challenge was to figure out how to hand off parts of your job to
AI agents: Build the systems and see what works—and what breaks.
We broke a lot of things.
We came back with working tools, some nasty token bills, and a handful of
principles I’ll be thinking about for the foreseeable future:
1. Start small, then build from there. The instinct is to go big—automate the
whole workflow, build the dream system. The people who made real progress
started by picking one annoying task and fixing it. One data source
connected. One report automated. One loop closed. The flashy demos came
later.
2. You’re now three people. Working with AI agents means you’re not just doing
your job anymore. You’re also a product manager (What’s actually worth
building?) and a boss
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3doYXQtYWktaXMtdGVhY2hpbmctdXMtYWJvdXQtbWFuYWdlbWVudCIsInBvc2l0aW9uIjo4fQ==]
(How do I communicate with this thing?). That’s why “Just automate it” feels
harder than expected—you’re learning two new roles while doing your old one.
3. Spot the translation layers. Here’s a useful heuristic: If information lives
in one place and needs to end up in another, and you’re currently the
connector—that’s where agents can help. Most knowledge work, it turns out,
is translation: growth data to dashboards, tweets to replies, user behavior
to email campaigns. Once you see the translation layers, you know where to
point the automation.
4. If you get stuck, ask the AI. It sounds obvious, but it’s easy to forget.
When something isn’t working, when you don’t understand what’s happening,
when the jargon stops making sense—just ask. Screenshot your screen and say
“What’s going on here?” The best debugging partner is already in the
conversation.
On the last day, we held Demo Day, a live session where a half-dozen team
members showed what they’d built: command centers that query company data across
a dozen sources, real-time user cohorts generated from behavioral data, an AI
CFO that answers financial questions with full context, tools for analyzing your
own taste in writing, and a Pokémon-style visualizer for watching agents work in
parallel.
Some of it will ship. Some of it won’t. But all of it is data that we (and our
AI agents) can use to point us toward what comes next.—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6OX0=]
You can watch an excerpt from Demo Day on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVNtYWEyOENLTXNZIiwicG9zaXRpb24iOjEwfQ==].
And if you want an invitation to the next one—plus access to other
subscriber-exclusive events—subscribe to Every
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--------------------------------------------------------------------------------
KNOWLEDGE BASE
Want to give yourself a promotion? This week we’re providing the tools to do
just that, bringing you the best of Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxMn0=],
the general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MTN9]
and and go-to resource on compound engineering—the practice of using AI agents
to multiply your programming output.
“Compound Engineering: How Every Codes With Agents”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2NvbXBvdW5kLWVuZ2luZWVyaW5nLWhvdy1ldmVyeS1jb2Rlcy13aXRoLWFnZW50cy1hZjNhMWJhZS1jZjliLTQ1OGUtODA0OC1jNmI0YmE4NjBlNjIiLCJwb3NpdGlvbiI6MTR9]:
What happens when all of your code is written by AI agents? At Every, a lean
team runs a handful of software products using a four-step loop: Plan, work,
assess, compound. The secret: 80 percent of the process is planning and review,
not coding. The “compound” step is where magic happens—every bug and insight
gets recorded so agents learn from it. Read this for the full framework plus
Every’s Claude Code compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjE1fQ==]
to try it yourself.
“Teach Your AI to Think Like a Senior Engineer”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3RlYWNoLXlvdXItYWktdG8tdGhpbmstbGlrZS1hLXNlbmlvci1lbmdpbmVlci03ODliYTdjYS1jYTdjLTQ1YTEtOTFmYS00MTc4ZjU5ZjIyNmYiLCJwb3NpdGlvbiI6MTZ9]:
When Kieran wanted to build an “email bankruptcy” feature to clear 53,000
emails, he didn’t start coding—he deployed a research agent that discovered
Gmail rate limits would have killed the implementation. One 20-minute session
saved days of building the wrong thing. Here, he shares eight planning
strategies, organized by complexity level. Read this—complete with GitHub links
to copy Kieran’s exact agents—to begin building smarter.
“How I Use Claude Code to Ship Like a Team of Five”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhIiwicG9zaXRpb24iOjE3fQ==]:
In this piece, Kieran reflects that every line of code he’d shipped in the
previous two months was written by AI—not assisted, but written. Claude Code
opened 100 percent of his pull requests. His monitor looked like mission
control. His message: Stop thinking about files and functions; start thinking
about outcomes and delegation. Read this for the full workflow and custom
commands that makes his two-person team punch way above its weight.
“My AI Had Already Fixed the Code Before I Saw It”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL215LWFpLWhhZC1hbHJlYWR5LWZpeGVkLXRoZS1jb2RlLWJlZm9yZS1pLXNhdy1pdC1mNGEyOWEwNy1lYTk1LTQwOWYtYmNiMi00ODdhOTcwYmVkNGEiLCJwb3NpdGlvbiI6MTh9]:
Before Kieran opened his laptop, Claude Code had already reviewed his pull
request—citing three months of prior feedback by PR number. There was no
prompting; it had absorbed his preferences like a sharp new teammate. This is
compounding engineering: building self-improving systems where every bug becomes
a permanent lesson and every code review updates the defaults. At Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MTl9],
time-to-ship dropped from over a week to 1-3 days. Read this to turn today’s
fixes into tomorrow’s automation.
“Stop Coding and Start Planning”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3N0b3AtY29kaW5nLWFuZC1zdGFydC1wbGFubmluZy1iZTBiNGZkMS01ODk4LTRiMDktYmZkYS0wYjAwZWEwMDA0ZmQiLCJwb3NpdGlvbiI6MjB9]:
AI made us sloppy. Why plan for an hour when you could vibe code for five
minutes? Because that five minutes often costs three hours debugging—and teaches
the system nothing. Kieran introduces a framework he calls “three fidelities”:
quick fixes, the sweet spot where planning yields massive ROI, and big uncertain
projects that need “vibe planning.” The key insight: Code teaches AI how to
solve one problem; plans teach it how to think. Read this to learn when to
prototype and when to plan.
--------------------------------------------------------------------------------
ALIGNMENT
The vocabulary of friendship. I started using Claude Code in the terminal about
a month ago and as a nontechnical person, it felt like entering the Matrix. This
was a stark, intimidating space where serious people do serious things, all
black with white text and no friendly buttons or colorful interfaces to hold
your hand. The terminal is, I think, the loneliest place in software, and I was
nervous about being there.
Then I prompted Claude, and while it was working, a single word appeared:
Spelunking.
I remember thinking, Wait, what? Spelunking? I felt a sigh of relief that maybe
I’m allowed to be a nontechnical person fumbling around in the terminal after
all. That one word—playful, unexpected, slightly absurd—was like watching a
flower bloom in a barren desert.
The verbs show up while Claude thinks—where other software would say
“Processing” or “Loading” or just show you a spinning wheel that tells you
nothing, Claude says Noodling and Moseying and Vibing and Discombobulating.
These aren’t enterprise-friendly words and they’re not the kind of language
you’d expect from AI software.
And something changes very subtly when you see them, something I didn’t expect.
You stop waiting for Claude and start imagining with Claude. When I see
“Spelunking,” I picture little agents with headlamps crawling through my
codebase and exploring dark corners, and when I see “Marinating,” I imagine
ideas slowly developing like flavors combining in a pot, and the whole black box
of what’s happening in there becomes a story I’m somehow co-authoring in my
head.
The strangest part is it makes me want to be nicer to Claude, which sounds
ridiculous but is true. The playfulness invites reciprocity. When something
treats you with warmth and whimsy, you respond in kind. I type “thank you” more
often; I’m patient when things take a while, and I feel like we’re genuinely
collaborating. I’m not just commanding a tool to do things for me.
I think this is what humanized AI interaction actually looks like. It’s not a
chatbot pretending to have feelings or an avatar with a friendly face or any of
the more obvious approaches to making technology feel warm. It’s delightful
verbs, rotating in a terminal at 3 a.m. when I’m alone with some stubborn
problem. It’s smooshing.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6MjF9]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2dpdmUteW91cnNlbGYtYS1wcm9tb3Rpb24vZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzR9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR2l2ZSBZb3Vyc2VsZiBhIFByb21vdGlvbiIsInBvc3RfaWQiOjM5MTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2dpdmUteW91cnNlbGYtYS1wcm9tb3Rpb24vZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MzV9]
Meh
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Bad
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A four-step engineering process for software teams that don’t write code
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COMPOUND ENGINEERING: HOW EVERY CODES WITH AGENTS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMtYWYzYTFiYWUtY2Y5Yi00NThlLTgwNDgtYzZiNGJhODYwZTYyIiwicG9zaXRpb24iOjJ9]
A FOUR-STEP ENGINEERING PROCESS FOR SOFTWARE TEAMS THAT DON’T WRITE CODE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMtYWYzYTFiYWUtY2Y5Yi00NThlLTgwNDgtYzZiNGJhODYwZTYyIiwicG9zaXRpb24iOjN9]
by Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo0fQ==]
and Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6NX0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3904/full_page_cover_Compound_Engineering__How_Every_Codes_With_Agents(2).png]
Midjourney/Every illustration.
While we’re on our Think Week offsite this week, we’re resurfacing Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjo2fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6N30=]’s
work on the theme of compound engineering. In this final piece, Kieran teams up
with Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo4fQ==]
to describe how compound engineering allows Every’s lean team to provide
multiple software products to thousands of users. They propose a four-step loop
(plan, work, review, compound) for software teams writing code with AI so you
can create the same development magic. Read on for the complete framework, and
learn why planning dominates 80 percent of the process.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6OX0=]
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What happens to software engineering when 100 percent of your code is written by
agents? This is a question we’ve had to confront head-on at Every as AI coding
has become so powerful
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3B1cy00LTUtaXMtdGhlLWNvZGluZy1tb2RlbC13ZS12ZS1iZWVuLXdhaXRpbmctZm9yIiwicG9zaXRpb24iOjExfQ==].
Nobody is writing code manually. It feels weird to be typing code into your
computer or staring at a blinking cursor in a code editor.
So much of engineering until now assumed that coding is hard and engineers are
scarce. Removing those bottlenecks makes traditional engineering practices—like
manually writing tests, or laboriously typing human readable code with lots of
documentation—feel slow and outdated. In order to deal with these new powers and
changing constraints, we’ve created a new style of engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9teS1haS1oYWQtYWxyZWFkeS1maXhlZC10aGUtY29kZS1iZWZvcmUtaS1zYXctaXQiLCJwb3NpdGlvbiI6MTJ9]
at Every that we call compound engineering.
In traditional engineering, you expect each feature to make the next feature
harder to build—more code means more edge cases, more interdependencies, and
more issues that are hard to anticipate. By contrast, in compound engineering,
you expect each feature to make the next feature easier to build. This is
because compound engineering creates a learning loop for your agents and members
of your team, so that each bug, failed test, or a-ha problem-solving insight
gets documented and used by future agents. The complexity of your codebase still
grows, but now so does the AI’s knowledge of it, which makes future development
work faster.
And it works. We run five software products in-house (and are incubating a few
more), each of which is primarily built and run by a single person. These
products are used by thousands of people every day for important work—they’re
not just nice demos.
This shift has huge implications for how software is built at every company, and
how ambitious and productive every developer can be: Today, if your AI is used
right, a single developer can do the work of five developers a few years ago,
based on our experience at Every. They just need a good system to harness its
power.
The rest of this piece will give you a high-level sense of how we practice
compound engineering inside of Every. By the time you’re done, you should be
able to start doing the basics yourself—and you’ll be primed to go much deeper.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9hZHZlcnRpc2VtZW50cy85MzQvb3B0aW1pemVkXzNkZTEyNTliLWNkNjctNGMxNy05MTRlLTY2MDE3MTVhZWYwYS5wbmciLCJwb3NpdGlvbiI6MTMsImFkdmVydGlzZW1lbnRfaWQiOjkzNH0=
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPXN0YW5kYWxvbmVhZFx1MDAyNnNvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxNCwiYWR2ZXJ0aXNlbWVudF9pZCI6OTM0fQ==]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoibWFpbHRvOnNwb25zb3JzaGlwc0BldmVyeS50byIsInBvc2l0aW9uIjoxNX0=].
COMPOUND ENGINEERING LOOP
A compound engineer orchestrates agents running in parallel, who plan, write,
and evaluate code. This process happens in a loop that looks like this:
1. Plan: Agents read issues, research approaches, and synthesize information
into detailed implementation plans.
2. Work: Agents write code and create tests according to those plans.
3. Review: The engineer reviews the output itself and the lessons learned from
the output.
4. Compound: The engineer feeds the results back into the system, where they
make the next loop better by helping the whole system learn from successes
and failures. This is where the magic happens.
We use Anthropic’s Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZlIiwicG9zaXRpb24iOjE2fQ==]
primarily for compound engineering, but it is tool-agnostic—some members of our
team also use startup Factory’s Droid
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2staS1jYW5jZWxlZC10d28tYWktbWF4LXBsYW5zLWZvci1mYWN0b3J5LXMtY29kaW5nLWFnZW50LWRyb2lkIiwicG9zaXRpb24iOjE3fQ==]
and OpenAI’s Codex CLI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY29kZXgtb3BlbmFpLXMtbmV3LWNvZGluZy1hZ2VudCIsInBvc2l0aW9uIjoxOH0=].
If you want to get more hands-on with how we do this, we’ve built a compound
engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL0V2ZXJ5SW5jL2NvbXBvdW5kLWVuZ2luZWVyaW5nLXBsdWdpbiIsInBvc2l0aW9uIjoxOX0=]
for Claude Code that lets you run the exact workflow we use internally yourself.
Roughly 80 percent of compound engineering is in the plan and review parts,
while 20 percent is in the work and compound.
Let’s dive in.
1. PLAN
In a world where agents are writing all of your code, planning is where most of
a developer’s time is spent. A good plan starts with research: We ask the agent
to look through the current codebase and its commit history
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaGF0Z3B0LmNvbS9zaGFyZS82OTNhZGNhNC1hZjI0LTgwMTItYWZjNi04ZWM1ZTkxNDZiZTIiLCJwb3NpdGlvbiI6MjB9]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaGF0Z3B0LmNvbS9zaGFyZS82OTNhZGNhNC1hZjI0LTgwMTItYWZjNi04ZWM1ZTkxNDZiZTIiLCJwb3NpdGlvbiI6MjF9to
understand the codebase’s structure, existing best practices, and how it was
built. We also ask it to scour the internet for best practices relevant to the
problem we’re trying to solve. That way when we begin to plan the agent is
primed to do good work.
Once the research is complete, the agent writes a plan. Usually this is a text
document that lives either as a file on your computer or an issue on Github
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaGF0Z3B0LmNvbS9zaGFyZS82OTNhZGQxYi1kZDRjLTgwMDEtOWU4Zi1kYjJmZTliMTJiYWIiLCJwb3NpdGlvbiI6MjJ9].
The plan lays out everything: the objective of the feature, the proposed
architecture, specific ideas for how the code might be written, a list of
sources for its research, and success criteria.
A planning document for a Cora feature. (Image courtesy of Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3866/optimized_93a220e5-8951-4739-89de-6ab0f27a87c4.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zODY2L29wdGltaXplZF85M2EyMjBlNS04OTUxLTQ3MzktODlkZS02YWIwZjI3YTg3YzQuanBnIiwicG9zaXRpb24iOjIzfQ==A
planning document for a Cora feature. (Image courtesy of Kieran Klaassen.)
Planning helps build a shared mental model between you and the agent for exactly
what you’re building, before you build it. Good planning is not pure
delegation—it requires the developer to think hard and be creative in order to
push the agent down the right paths.
As models get better, especially with small projects, you have to plan less and
less—the agent just gets what you want, or maybe does something surprising but
good. With complex production projects, though, a good plan is an essential part
of building high-quality software that works as you expect.
Once you have a good plan, the hard part is almost over.
2. WORK
This is the easiest step because it’s so simple: You just tell the agent to
start working. The agent will take your plan, turn it into a to-do list, and
build step-by-step.
One of the most important tricks for this step is using a model context protocol
like Playwright or XcodeBuildMCP. These are tools that allow the agent to use
your web app or simulate use on a phone as it’s being built, as if it were one
of your users. So it will write some code, walk through the app and notice
issues, and then modify the code and repeat until it’s done. This is especially
good for design tasks and workflows because it can iterate on a prototype until
it looks like the design.
With the latest generation of agents like Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stb3B1cy00LTUtaXMtdGhlLWNvZGluZy1tb2RlbC13ZS12ZS1iZWVuLXdhaXRpbmctZm9yIiwicG9zaXRpb24iOjI0fQ==],
what comes out of the work phase is much more likely to be functional and
error-free, and is often actually pretty close to what you envisioned,
especially if your plan was well-written.
But even good output needs to be checked, and that’s what we do in the next
step.
3. ASSESS
In the assessment step, we ask the agent to review its own work, and we review
the work too. This can take many forms: We use traditional developer tools like
linters and unit tests
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaGF0Z3B0LmNvbS9zaGFyZS82OTNhZDMwZS03MWZjLTgwMTItYTg1OS00YzllMDA4MjRiNzkiLCJwb3NpdGlvbiI6MjV9]
to find basic errors, and we test manually to sanity-check what was built. We
also use automatic code review agents like Claude, Codex, Friday, and Charlie to
spot-check the code for common issues.
The latest AI makes the assess step even more powerful. Our compound engineering
plugin, for example, reviews code in parallel with 12 subagents that each check
it from a different perspective. One looks for common security issues, another
checks for common performance issues, another looks at it to see if anything was
overbuilt, so software isn’t bloated or too complex. All of these different
perspectives are synthesized and presented so that the developer can decide what
needs to be fixed and what can be ignored.
The real power of compound engineering happens in the next step—where we make
sure we never encounter the same problems again.
4. COMPOUND
This is the money step. We take what we learned in any of the previous
steps—bugs, potential performance issues, new ways of solving particular
problems—and record them so that the agent can use them next time. This is what
makes compounding happen in compound engineering.
For example, in the codebase for Every’s AI email assistant Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjoyNn0=],
before building anything new, the agent has to ask itself: Where does this
belong in the system? Should it be added to something that already exists, or
does it need its own new thing? Have we solved a similar problem before that we
can reuse? These questions come with specific technical examples from mistakes
we’ve made in the past that prime the agent to find the right solution at the
right place in the codebase.
These rules are built up in a mostly automated fashion. After we do a code
review, for example, we’ll ask the agent to look at the comments, summarize
them, and store them for later. The latest models are smart enough to do all of
this with very little extra instruction—and they’re also smart enough to
actually use it the next time.
The beauty of this is that these learnings are also automatically distributed to
the team. Because they get written down as prompts that live inside of your
codebase or in plugins like ours, every developer on your team gets them for
free. Everyone becomes more productive: A new hire who’s never been in the
codebase before is as well-armed to avoid common mistakes as someone who’s been
on the team for a long time.
COMPOUND ENGINEERING: LOOKING AND LEARNING AHEAD
This is just a basic overview of compound engineering—each one of these steps
can and often is its own article. We have also not addressed some of the
constraints that still exist with this new way of producing software—namely, how
fast a developer can decide what they want to build, process and improve a plan,
and describe what good looks like.
We are still just scratching the surface of the possibilities of compound
engineering and its broader implications. Manually writing tests or writing
human-readable code with lots of documentation is now unnecessary. So is asking
an engineering candidate to code without access to the internet, or expecting it
to take weeks for new hires to commit code. And so is being locked into a
particular platform or technology because the legacy code is too hard to
understand, and replatforming would be too expensive. We’re excited to write
more about what this new way of engineering unlocks.
If you’re interested in this topic, we highly recommend you read some of the
other articles we’ve published about it:
1. “Stop Coding and Start Planning”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9zdG9wLWNvZGluZy1hbmQtc3RhcnQtcGxhbm5pbmciLCJwb3NpdGlvbiI6Mjd9]
2. “Teach Your AI to Think Like a Senior Engineer”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS90ZWFjaC15b3VyLWFpLXRvLXRoaW5rLWxpa2UtYS1zZW5pb3ItZW5naW5lZXIiLCJwb3NpdGlvbiI6Mjh9]
3. “My AI Had Already Fixed the Code Before I Saw It”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9teS1haS1oYWQtYWxyZWFkeS1maXhlZC10aGUtY29kZS1iZWZvcmUtaS1zYXctaXQiLCJwb3NpdGlvbiI6Mjl9]
4. “How Every Is Harnessing the World-changing Shift of Opus 4.5”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctZXZlcnktaXMtaGFybmVzc2luZy10aGUtd29ybGQtY2hhbmdpbmctc2hpZnQtb2Ytb3B1cy00LTUiLCJwb3NpdGlvbiI6MzB9]
And make sure you come to our Claude Code Camps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctZXZlcnktaXMtaGFybmVzc2luZy10aGUtd29ybGQtY2hhbmdpbmctc2hpZnQtb2Ytb3B1cy00LTUiLCJwb3NpdGlvbiI6MzF9]
and other events and courses. We’ll have more writing over the coming days and
weeks on each step of this process, and how it’s changed engineering at Every
and beyond.
--------------------------------------------------------------------------------
Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjozMn0=]
is the cofounder and CEO of Every, where he writes the Chain of Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0IiwicG9zaXRpb24iOjMzfQ==]
column and hosts the podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNXFYMW5SVGFGc2ZXZG1kajVKV08xRyIsInBvc2l0aW9uIjozNH0=].
You can follow him on X at @danshipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9kYW5zaGlwcGVyIiwicG9zaXRpb24iOjM1fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RhbnNoaXBwZXIvIiwicG9zaXRpb24iOjM2fQ==].
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6Mzd9]
is the general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyLyIsInBvc2l0aW9uIjozOH0=],
Every’s email product. Follow him on X at @kieranklaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9raWVyYW5rbGFhc3NlbiIsInBvc2l0aW9uIjozOX0=]
or on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2tpZXJhbi1rbGFhc3Nlbi8iLCJwb3NpdGlvbiI6NDB9].
To read more essays like this, subscribe to
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6NDF9Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6NDJ9],
and follow us on X at
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjQzfQ==@every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjQ0fQ==]
and on
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjQ1fQ==LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjQ2fQ==].
We
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AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6NDh9]
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjU1fQ==].
We also do AI training, adoption, and innovation for companies.
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMtYWYzYTFiYWUtY2Y5Yi00NThlLTgwNDgtYzZiNGJhODYwZTYyL2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjYzfQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ29tcG91bmQgRW5naW5lZXJpbmc6IEhvdyBFdmVyeSBDb2RlcyBXaXRoIEFnZW50cyAiLCJwb3N0X2lkIjozOTA0LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMtYWYzYTFiYWUtY2Y5Yi00NThlLTgwNDgtYzZiNGJhODYwZTYyL2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjY0fQ==]
Meh
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Bad
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Compound Engineering: How Every Codes With Agents
hello@every.to1/30/2026
These are the eight strategies I use to help my AI learn my codebase, my
patterns, and my preferences
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Source Code
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TEACH YOUR AI TO THINK LIKE A SENIOR ENGINEER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvdGVhY2gteW91ci1haS10by10aGluay1saWtlLWEtc2VuaW9yLWVuZ2luZWVyLTc4OWJhN2NhLWNhN2MtNDVhMS05MWZhLTQxNzhmNTlmMjI2Zj9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
THESE ARE THE EIGHT STRATEGIES I USE TO HELP MY AI LEARN MY CODEBASE, MY
PATTERNS, AND MY PREFERENCES
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by Kieran Klaassen
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Midjourney/Every illustration.
While we’re on our Think Week offsite this week, we’re resurfacing Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6NX0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjZ9]’s
work on the theme of compound engineering. In this piece, he talks about how
running multiple specialized research agents in parallel before writing any code
helps prevent building the wrong solution entirely—all while the human
contributes judgment and taste. Plus: Eight planning strategies organized by
complexity level that make your AI progressively smarter.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjd9]
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I’ve written about why having your AI coding assistant plan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nIiwicG9zaXRpb24iOjl9]
before it codes lets you ship faster than jumping straight to code. It’s my
method for making my AI smarter with every feature.
For example, when I needed to implement Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjoxMH0=]’s
email bankruptcy feature
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci9kZWNsYXJlLWVtYWlsLWJhbmtydXB0Y3k_dXRtX3NvdXJjZT1ldmVyeV9iYW5uZXIiLCJwb3NpdGlvbiI6MTF9]—clearing
53,000-email inboxes without deleting anything important—I didn’t start by
coding. I created a research agent to plan instead.
I thought this would be an easy feature. Bulk archive 53,000 emails—how hard
could it be? I asked the research agent to analyze our own bulk operation
patterns, check API limits for mass actions, and propose three implementation
approaches with tradeoffs.
Twenty minutes later, it came back with a reality check: Gmail rate limits would
kill us at 2,000 emails, our system would timeout on long operations, and the
user would have to wait too long for the result. I thought it would be a quick
feature, but it turned into a three-day architectural challenge. Planning had
saved me from wasting time building the wrong thing entirely.
You can avoid building the wrong thing, too. I’ll show you the concrete tactics
that turn a planning philosophy into working systems, starting with how to run
parallel research operations that teach your AI how you think. Look out for
Github links throughout the article—I’ve added them so you can copy and adapt
the exact agents and commands I use, rather than building everything from
scratch.
Uploaded image
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WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
Download Monologue for Mac
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THE EIGHT PLANNING STRATEGIES
When you’re planning with AI, you’re running parallel research operations—each
one a specialized agent gathering different kinds of knowledge. Then you work
together: The agents bring findings, you make decisions, and together you
combine and distill everything into one coherent plan.
It’s much faster for five agents to research in parallel than for a human to
plan step by step. Your contribution to the process is taste, judgment, and
context about what matters for your product and users.
I use eight research strategies, depending on the fidelity level, which refers
to the degree of difficulty. Fidelity One is quick fixes like one-line changes,
obvious bugs, and copy updates. Fidelity Two covers features spanning multiple
files with clear scope but non-obvious implementation. Fidelity Three covers
major features where you don’t even know what you’re building yet.
STRATEGY 1: REPRODUCE AND DOCUMENT
What it does: Attempts to reproduce bugs or issues before planning fixes
When to use it: Fidelity One and Two, especially bug fixes
The agent’s job: Create a step-by-step reproduction guide
Prompt: “Reproduce this bug, don’t fix it, just gather all the logs and info you
need.”
Right after the launch of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTV9]’s
email bankruptcy feature
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci9kZWNsYXJlLWVtYWlsLWJhbmtydXB0Y3k_dXRtX3NvdXJjZT1ldmVyeV9iYW5uZXIiLCJwb3NpdGlvbiI6MTZ9],
19 users were stuck. They’d clicked “archive everything,” but the job failed.
Instead of guessing the reason for the problem, I told Claude Code: “Loop
through the AppSignal logs and diagnose this.” (AppSignal logs are our error
tracking system that records what goes wrong in production.)
Five minutes later, I had a reply: Rate limit errors were being swallowed in
production. The job hit Gmail’s limit, failed silently, and never resumed. Users
would click “archive everything,” see a loading spinner, and wait
forever—because when one batch failed, the entire job stopped, but we never told
the user. That reproduction showed we needed batch processing and job
resumption, not just retries.
The agent reproduced the bug, found the root cause in production logs (records
of what's happening on the live site users interact with), and documented
everything automatically. (All screenshots courtesy of the author.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3816/optimized_4338eb3b-9016-49af-9fa7-b3ae78b79c38.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzgxNi9vcHRpbWl6ZWRfNDMzOGViM2ItOTAxNi00OWFmLTlmYTctYjNhZTc4Yjc5YzM4LnBuZyIsInBvc2l0aW9uIjoxN30=The
agent reproduced the bug, found the root cause in production logs (records of
what's happening on the live site users interact with), and documented
everything automatically. (All screenshots courtesy of the author.)
How to make this compound: To make sure that this issue wouldn’t happen in the
future, I updated my @kieran-rails-reviewer agent—one of the specialized
reviewers that automatically checks plans and code as part of my compounding
engineering flow. I added to its checklist: “For any background job that calls
external APIs—does it handle rate limits? Does it retry? Does it leave users in
partial states?” We forgot to retry once. The system won’t let us forget again.
STRATEGY 2: GROUND IN BEST PRACTICES
What it does: Searches the web
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9ldmVyeS1tYXJrZXRwbGFjZS9ibG9iL21haW4vcGx1Z2lucy9jb21wb3VuZGluZy1lbmdpbmVlcmluZy9hZ2VudHMvYmVzdC1wcmFjdGljZXMtcmVzZWFyY2hlci5tZCIsInBvc2l0aW9uIjoxOH0=]
for how others solved similar problems
When to use it: All fidelities, especially unfamiliar patterns
The agent’s job: Find and summarize relevant blog posts, documentation, and
solutions
Agent: “@agent-best-practices-researcher
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9ldmVyeS1tYXJrZXRwbGFjZS9ibG9iL21haW4vcGx1Z2lucy9jb21wb3VuZGluZy1lbmdpbmVlcmluZy9hZ2VudHMvYmVzdC1wcmFjdGljZXMtcmVzZWFyY2hlci5tZCIsInBvc2l0aW9uIjoxOX0=]”
This strategy works for anything where someone else has already solved your
problem—things like technical architecture, copywriting patterns, pricing
research, or upgrade paths.
When I needed to upgrade a gem—a pre-built code library
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9FdmVyeUluYy9ldmVyeS1tYXJrZXRwbGFjZS9ibG9iL21haW4vcGx1Z2lucy9jb21wb3VuZGluZy1lbmdpbmVlcmluZy9hZ2VudHMvZnJhbWV3b3JrLWRvY3MtcmVzZWFyY2hlci5tZCIsInBvc2l0aW9uIjoyMH0=]
I use—that was two versions behind, I had an agent search: “upgrade path from
version X to Y,” “breaking changes between versions,” “common migration issues.”
It found the official upgrade guide, plus three blog posts from engineers who’d
done the same upgrade and hit edge cases. That research took three minutes and
prevented hours of trial-and-error debugging.
I’ve also used this for non-technical decisions: “SaaS pricing tiers best
practices” returned frameworks for structuring pricing plans. “Email drip
campaign conversion copy” found proven email templates. “Background job retry
strategies” surfaced patterns in how other companies solved that problem at
scale.
The best-practices agent found: the library's official documentation, changelogs
(lists of what changed between versions), and upgrade guides showing how to move
my code to the new version—all with source links automatically included.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3816/optimized_3017fd5d-7cb2-40a8-96be-0627e7e1e8a6.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGVhY2ggWW91ciBBSSB0byBUaGluayBMaWtlIGEgU2VuaW9yIEVuZ2luZWVyIiwicG9zdF9pZCI6MzkwMywicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzgxNi9vcHRpbWl6ZWRfMzAxN2ZkNWQtN2NiMi00MGE4LTk2YmUtMDYyN2U3ZTFlOGE2LnBuZyIsInBvc2l0aW9uIjoyMX0=The
best-practices agent found: the library's official documentation, changelogs
(lists of what changed between versions), and upgrade guides showing how to move
my code to the new version—all with source links automatically included.
How to make this compound: When the agent finds a particularly useful pattern, I
have it automatically save the key findings to `docs/*.md` files in my project.
For instance, I’ve saved “docs/pay-gem-upgrades.md” for migration patterns and
“docs/pricing-research.md” for pricing insights. Next time a similar question
comes up, the agent checks these documents first before searching the web. My
knowledge base is constantly growing and improving.
STRATEGY 3: GROUND IN YOUR CODEBASE
--------------------------------------------------------------------------------
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Teach Your AI to Think Like a Senior Engineer
hello@every.to1/29/2026
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Hi there,
The Every team is in Panama for Think Week (
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)—a time to get out of the daily grind, play with new technology,
and spend time with each other. Tomorrow we're hosting a Demo Day
for our Think Week hackathon to share what we've built.
If you'd like to join us, you'll need to upgrade your
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Thursday, January 29
11 a.m.-12.p.m. ET
Live on Zoom
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Dan Shipper 📧-->
@danshipper
think week day 1:
a bunch of us meeting to think about which tasks we spend time
on, and what we can automate with Claude Code / Cowork
led by @NataliaZarina. the way we run @every is going to be
entirely different this time next week (
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4:53 PM • Jan 26, 2026
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CEO Dan Shipper (
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) that help you live and work better.
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The Every team
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you build
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/99/small_Frame_9121.png]
Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nLWJlMGI0ZmQxLTU4OTgtNGIwOS1iZmRhLTBiMDBlYTAwMDRmZD9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjoxfQ==]
STOP CODING AND START PLANNING
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nLWJlMGI0ZmQxLTU4OTgtNGIwOS1iZmRhLTBiMDBlYTAwMDRmZD9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjoyfQ==]
SPEND AN HOUR TEACHING AI HOW YOU THINK, AND IT GETS SMARTER WITH EVERY FEATURE
YOU BUILD
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nLWJlMGI0ZmQxLTU4OTgtNGIwOS1iZmRhLTBiMDBlYTAwMDRmZD9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjozfQ==]
by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nLWJlMGI0ZmQxLTU4OTgtNGIwOS1iZmRhLTBiMDBlYTAwMDRmZD9tZXRlcmVkX3BheXdhbGw9NCIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3902/full_page_cover_Stop_Coding_and_Start_Planning(2).png]
Midjourney/Every illustration.
While we’re on our Think Week offsite this week, we’re resurfacing Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6NX0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjZ9]’s
work on the theme of compound engineering. In this piece, Kieran argues that the
best thing you can do to improve your AI-assisted coding is to plan. He
introduces a framework for deciding when to plan versus when to prototype, and
gives a real example of how one hour of planning saved days of debugging when he
wanted to turn some design plans in Figma into a product. So take that extra
hour and plan. You’ll thank yourself.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjd9]
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AI made us sloppy because it made us forget how to plan.
Planning used to be a non-negotiable part of the work: sketching screens,
prototyping flows, and writing problem statements. You had to define the
scope—what’s in, what’s out, what’s too ambitious, and what solves the problem.
Good planning required good thinking, good writing, and collaboration between
stakeholders. It was slow, but it prevented expensive mistakes.
When vibe coding
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaS1yZWJ1aWx0LXNwYXJrbGUtaW4tMTQtZGF5cy13aXRoLWFpIiwicG9zaXRpb24iOjl9]
emerged, planning went out the window—at first. Why spend an hour planning when
you could spend five minutes building the feature? I did it, too. “Make this
feature work” was my entire instruction. Sometimes it worked. Often it didn’t.
When it didn’t, I’d spend three hours debugging an error that a 10-minute
session—asking AI to create a clear outline of the problem and the research
needed to build a solution—would have prevented. And I’d be starting from zero
with each feature I shipped, instead of the AI improving with each request.
When you vibe code, you prompt, “Add email validation to the signup form,” and
hope the AI takes the right route. When you plan with AI, you write: “Research
how we handle validation elsewhere in the codebase, check if our email library
has built-in validation, look up best practices for user-friendly error
messages, then create a plan showing three approaches with tradeoffs.”
One approach ships a feature. The other ships a feature and teaches the system
how you think for next time. Get this right, and the system learns from every
plan. Let me show you how.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvYWR2ZXJ0aXNlbWVudHMvOTM0L29wdGltaXplZF8zZGUxMjU5Yi1jZDY3LTRjMTctOTE0ZS02NjAxNzE1YWVmMGEucG5nIiwicG9zaXRpb24iOjEwLCJhZHZlcnRpc2VtZW50X2lkIjo5MzR9
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
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Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8_dXRtX3NvdXJjZT1zdGFuZGFsb25lYWRcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTEsImFkdmVydGlzZW1lbnRfaWQiOjkzNH0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MTJ9].
PLANS TEACH THE SYSTEM—CODE JUST SOLVES PROBLEMS
I had five screens of Figma designs staring at me, and a weekend to turn these
pixels into a product.
We were preparing for the launch of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjoxM30=]‘s
email bankruptcy feature—a free service that clears users’ inbox for them
without deleting anything important. Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGx1Y2FzY3Jlc3BvIiwicG9zaXRpb24iOjE0fQ==]
and Daniel Rodrigues, Every’s designers, had turned my ugly-but-functional flow
into those beautiful Figma designs: something people would want to use, with
clean layouts, thoughtful interactions, and the kind of polish that sets
software that delights
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvYnVpbGQtcGxhY2VzLW5vdC1wcm9kdWN0cyIsInBvc2l0aW9uIjoxNX0=]
apart from software that works. Now I had to build it.
As recently as early 2025, that would have meant: Hook up the Figma MCP plugin
(a tool that connects design files to code), watch it produce something vaguely
related to the design but mostly ugly, then spend the weekend manually fixing
it—squinting at measurements, guessing at spacing, writing HTML, refreshing the
browser, noticing it’s wrong, adjusting, repeating. Days of work and
frustration.
This time, instead of coding all weekend, I spent one hour that saved me days.
I created an AI agent with one job: Take a Figma design screenshot, analyze how
to implement it, and output a detailed plan grounded in our patterns,
components, and way of building.
My agent analyzed the Figma design and produced this implementation plan,
automatically stored in GitHub. (All screenshots courtesy of the author.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3815/optimized_f0c2b5f3-3949-4395-84b3-05bbadabae81.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzgxNS9vcHRpbWl6ZWRfZjBjMmI1ZjMtMzk0OS00Mzk1LTg0YjMtMDViYmFkYWJhZTgxLnBuZyIsInBvc2l0aW9uIjoxNn0=My
agent analyzed the Figma design and produced this implementation plan,
automatically stored in GitHub. (All screenshots courtesy of the author.)
Once the plan was complete, I added a second agent to review the work: Compare
the Figma screenshot to what got built using Puppeteer (a tool that
automatically captures screenshots of web interfaces), note every difference,
and keep iterating until they match. Because the plan was clear and detailed,
the review agent could focus entirely on execution, instead of trying to figure
out what we were even building.
I got five screens, pixel-perfect, including mobile layouts that were never even
designed for. The plan guided the work step, and pixel perfection came out the
other side.
The new email bankruptcy flow I built with help from my planning agent.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3815/optimized_7709bb99-87a2-44b6-a585-5ecf99bd9d90.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzgxNS9vcHRpbWl6ZWRfNzcwOWJiOTktODdhMi00NGI2LWE1ODUtNWVjZjk5YmQ5ZDkwLnBuZyIsInBvc2l0aW9uIjoxN30=The
new email bankruptcy flow I built with help from my planning agent.
The next time we need to implement a complex interface, I won’t start from
scratch. I’ll use the same system and the same planning workflow, and it will be
faster because the system learned from this round.
This is compounding engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0IiwicG9zaXRpb24iOjE4fQ==]:
building systems where every unit of work makes the next one easier because
you’re teaching the AI what to do. And the fastest way to teach is not through
code you write, but through plans you review.
HOW TO PLAN EFFECTIVELY: REMEMBER THE THREE FIDELITIES
The first step to planning effectively...
--------------------------------------------------------------------------------
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiU3RvcCBDb2RpbmcgYW5kIFN0YXJ0IFBsYW5uaW5nIiwicG9zdF9pZCI6MzkwMiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc3Vic2NyaWJlIiwicG9zaXRpb24iOjE5fQ==]
to unlock this piece and learn about:
1. Why Kieran sorts engineering work into three buckets—and spends no planning
time on two of them
2. The week he built three prototypes to prove the simple solution wouldn’t
work
3. How one HTML correction taught his system more than 50 features worth of
code
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Stop Coding and Start Planning
hello@every.to1/28/2026
Compounding engineering turns every pull request, bug fix, and code review into
permanent lessons your development tools apply automatically
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/99/small_Frame_9121.png]
Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUiLCJwb3NpdGlvbiI6MX0=]
MY AI HAD ALREADY FIXED THE CODE BEFORE I SAW IT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0LWY0YTI5YTA3LWVhOTUtNDA5Zi1iY2IyLTQ4N2E5NzBiZWQ0YSIsInBvc2l0aW9uIjoyfQ==]
COMPOUNDING ENGINEERING TURNS EVERY PULL REQUEST, BUG FIX, AND CODE REVIEW INTO
PERMANENT LESSONS YOUR DEVELOPMENT TOOLS APPLY AUTOMATICALLY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0LWY0YTI5YTA3LWVhOTUtNDA5Zi1iY2IyLTQ4N2E5NzBiZWQ0YSIsInBvc2l0aW9uIjozfQ==]
by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjR9]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3901/full_page_cover_My_AI_Had_Already_Fixed_the_Code_Before_I_Saw_It.png]
Midjourney/Every illustration.
While we’re on our Think Week offsite this week, we’re resurfacing Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6NX0=]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjZ9]’s
work on the theme of compound engineering. In this piece, Kieran lays out his
definition of the term and the shift it represents: What if your AI tools
learned—and autonomously applied those lessons to future work? That’s what
happened when his Claude Code agent incorporated three months of prior feedback
without being asked. The future of development is self-improving systems, not
just faster coding.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjd9]
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Before I opened my laptop, the code had reviewed itself.
I launched GitHub expecting to dive into my usual routine—flag poorly named
variables
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Ii9jL2NvbXBvdW5kaW5nLWVuZ2luZWVyaW5nIiwicG9zaXRpb24iOjl9],
trim excessive tests, and suggest simpler ways to handle errors. Instead, I
found a few strong comments from Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFudGhyb3BpYy5jb20vY2xhdWRlLWNvZGUiLCJwb3NpdGlvbiI6MTB9],
the AI that writes and edits in my terminal:
“Changed variable naming to match pattern from PR [pull request] #234, removed
excessive test coverage per feedback on PR #219, added error handling similar to
approved approach in PR #241.”
In other words, Claude had learned from three prior months of code reviews and
applied those lessons without being asked. It had picked up my tastes
thoroughly, the way a sharp new teammate would—and with receipts.
It felt like cheating
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9haS1waG9iaWEtaXMtcmVhbGx5LWp1c3QtZmVhci10aGF0LWVhc2llci1lcXVhbHMtY2hlYXRpbmciLCJwb3NpdGlvbiI6MTF9],
but it wasn’t—it was compounding. Every time we fix something, the system
learns. Every time we review something, the system learns. Every time we fail in
an avoidable way, the system learns. That’s how we build Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTJ9],
Every’s AI-enabled email assistant, now: Create systems that create systems,
then get out of the way.
I call this compounding engineering: building self-improving development systems
where each iteration makes the next one faster, safer, and better.
Typical AI engineering is about short-term gains. You prompt, it codes, you
ship. Then you start over. Compounding engineering is about building systems
with memory, where every pull request teaches the system, every bug becomes a
permanent lesson, and every code review updates the defaults. AI engineering
makes you faster today. Compounding engineering makes you faster tomorrow, and
each day after.
Three months of compounding engineering on Cora have completely changed the way
I think about code. I can’t write a function anymore without thinking about
whether I’m teaching the system or just solving today’s problem. Every bug fix
feels half-done if it doesn’t prevent its entire category going forward, and
code reviews without extractable lessons seem like wasted time.
When you’re done reading this, you’ll have the same affliction.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/934/optimized_3de1259b-cd67-4c17-914e-6601715aef0a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvYWR2ZXJ0aXNlbWVudHMvOTM0L29wdGltaXplZF8zZGUxMjU5Yi1jZDY3LTRjMTctOTE0ZS02NjAxNzE1YWVmMGEucG5nIiwicG9zaXRpb24iOjEzLCJhZHZlcnRpc2VtZW50X2lkIjo5MzR9
WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
speak naturally and get perfect text 3x faster, and your tone, vocabulary, and
style is kept intact. It auto-learns proper nouns, handles multilingual
code-switching mid-sentence, and edits for accuracy. Free 1,000 words to start.
Download Monologue for Mac
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50by8_dXRtX3NvdXJjZT1zdGFuZGFsb25lYWRcdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTQsImFkdmVydGlzZW1lbnRfaWQiOjkzNH0=]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1haWx0bzpzcG9uc29yc2hpcHNAZXZlcnkudG8iLCJwb3NpdGlvbiI6MTV9].
THE 10-MINUTE INVESTMENT THAT PAYS DIVIDENDS FOREVER
Compounding engineering asks for an upfront investment: You have to teach your
tools before they can teach themselves.
Here’s an example of how this works in practice: I’m building a “frustration
detector” for Cora; the goal is for our AI assistant to notice when users get
annoyed with the app’s behavior and automatically file improvement reports. A
traditional approach would be to write the detector, test it manually, tweak,
and repeat. This takes significant expertise and time, a lot of which is spent
context-switching between thinking like a user and thinking like a developer.
It’d be better if the system could teach itself.
So I start with a sample conversation where I express frustration—like
repeatedly asking the same question with increasingly terse language. Then I
hand it off to Claude with a simple prompt: “This conversation shows
frustration. Write a test that checks if our tool catches it.”
Claude writes the test. The test fails—the natural first step in test-driven
development (TDD)
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZW4ud2lraXBlZGlhLm9yZy93aWtpL1Rlc3QtZHJpdmVuX2RldmVsb3BtZW50IiwicG9zaXRpb24iOjE2fQ==].
Next, I tell Claude to write the actual detection logic. Once written, it still
doesn’t work perfectly, which is also to be expected. Now here’s the beautiful
part: I can tell Claude to iterate on the frustration detection prompt until the
test passes.
Not only that—it can keep iterating. Claude adjusts the prompt and runs the test
again. It reads the logs, sees why it missed a frustration signal, and adjusts
again. After a few rounds, the test passes.
But AI outputs aren’t deterministic—a prompt that works once might fail the next
time.
So I have Claude run the test 10 times. When it only identifies frustration in
four out of 10 passes, Claude analyzes why it failed the other six times. It
studies the chain of thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vYWxzby10cnVlLWZvci1odW1hbnMvNy0yMiIsInBvc2l0aW9uIjoxN30=]
(the step-by-step thinking Claude showed when deciding whether someone was
frustrated) from each failed run and discovers a pattern: It’s missing hedged
language a user might use, like, “Hmm, not quite,” which actually signals
frustration when paired with repeated requests. Claude then updates the original
frustration-detection prompt to specifically look for this polite-but-frustrated
language.
On the next iteration, it’s able to identify a frustrated user nine times out of
10. Good enough to ship.
We codify this entire workflow—from identifying frustration patterns to
iterating prompts to validation—in CLAUDE.md, the special file Claude pulls in
for context before each conversation. The next time we need to detect a user’s
emotion or behavior, we don’t start from scratch. We say: “Use the prompt
workflow from the frustration detector.” The system already knows what to do.
And unlike human-written code, the “implementation” here is a prompt that Claude
can endlessly refine based on test results. Every failure teaches the system.
Every success becomes a pattern. (We’re planning to open-source this prompt
testing framework so other teams can build their own compounding workflows.)
FROM TERMINAL TO MISSION CONTROL
Most engineers treat AI as an extra set of hands. Compounding engineering turns
it into an entire team that gets faster, sharper, and more aligned with every
task.
At Cora, we’ve used this approach to:
1. Transform production errors into permanent fixes by having AI agents
automatically investigate crashes, reproduce problems from system logs, and
generate both the solution and tests to prevent it from happening again.
This turns every failure into a one-time event.
2. Extract architectural decisions from collaborative work sessions by
recording design discussions with teammates, then having Claude document why
certain approaches were chosen—creating consistent standards that new team
members inherit on day one.
3. Build review agents with different expertise by capturing my own preferences
in a “Kieran reviewer” that enforces my style choices, then adding
specialized perspectives like a “Rails expert reviewer” for framework best
practices or a “performance reviewer” for speed optimization.
4. Automate visual documentation by deploying an agent that automatically
detects interface changes, captures before/after screenshots across
different screen sizes and themes, and generates comprehensive visual
documentation—eliminating a 30-minute manual task while ensuring every
interface change is properly documented for reviewers.
5. Parallelize feedback resolution by creating a dedicated agent for each piece
of reviewer feedback that works simultaneously to address concerns. This
compresses a back-and-forth process that could take hours into parallel work
where 10 issues get resolved in the time it used to take for one.
This way of working signifies a shift in what it means to be an engineer. Your
job isn’t to type code anymore, but to design the systems that design the
systems. It’s the only approach I’ve found where today’s work makes tomorrow’s
work exponentially easier, and where every improvement you make is permanent.
In the three months that we’ve been running a compounding engineering workflow
on Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTh9],
our metrics have shifted noticeably. We’ve seen time-to-ship on features drop
from over a week to 1-3 days on average, and bugs caught before production have
increased substantially. Pull request review cycles that used to drag on for
days now finish in hours.
THE COMPOUNDING ENGINEERING PLAYBOOK
Building systems that learn requires rewiring how you think about development.
Even if you’re sold on compounding engineering, you might be wondering how to
start. After months of refinement—and plenty of failed experiments—I’ve
distilled it to five steps.
STEP 1: TEACH THROUGH WORK
Every time you make a decision, capture it and codify it to stop the AI from
making the same mistake again. CLAUDE.md becomes your taste in plain
language—why you prefer guard clauses over nested ifs or name things a certain
way. Keep it short, keep it alive.
Likewise, the llms.txt file stores your high-level architectural decisions—the
design principles and system-wide rules that don’t change when you restructure
individual features.
These files turn your preferences into permanent system knowledge that Claude
applies automatically.
My automated code reviewer: a file that captures my preferences so Claude can
flag issues like ‘too many tests’ or 'overly complex logic' without being asked.
(Source: Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3731/optimized_ac67c99d-1c02-4d75-8db5-cef029339562.jpeg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzczMS9vcHRpbWl6ZWRfYWM2N2M5OWQtMWMwMi00ZDc1LThkYjUtY2VmMDI5MzM5NTYyLmpwZWciLCJwb3NpdGlvbiI6MTl9My
automated code reviewer: a file that captures my preferences so Claude can flag
issues like ‘too many tests’ or 'overly complex logic' without being asked.
(Source: Kieran Klaassen.)
STEP 2: TURN FAILURES INTO UPGRADES
Something breaks? Good. That’s data. But here’s where most engineers stop: They
fix the immediate issue and move on. Compounding engineers add the test, update
the rule, and write the evaluation
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ob3ctdG8tZ3JhZGUtYWktYW5kLXdoeS15b3Utc2hvdWxkIiwicG9zaXRpb24iOjIwfQ==].
Take a recent example from Cora: A user reported that they never received their
daily email Brief—a critical failure! We wrote tests that catch similar delivery
lapses, updated our monitoring rules to flag when Briefs aren’t sent, and built
evaluations that continuously verify the delivery pipeline.
Now the system always watches for this category of problem. What started as a
failure has made our tools permanently smarter.
STEP 3: ORCHESTRATE IN PARALLEL
Unlike hiring engineers at $150,000 each, AI workers scale on demand. The only
limits are your orchestration skills and compute costs—not headcount, hiring
timelines, or team coordination overhead. You can spin up five specialized
agents for the cost of a cup of coffee.
My monitor now looks like mission control:
1. Left lane: Planning. A Claude instance reads issues, researches approaches,
and writes detailed implementation plans.
2. Middle lane: Delegating. Another Claude takes those plans and writes code,
creates tests, and implements features.
3. Right lane: Reviewing. A third Claude reviews the output against CLAUDE.md,
suggests improvements, and catches issues.
It feels awkward at first—like juggling while learning to juggle—but within a
week it becomes natural.
My monitor setup in the Warp command line interface (from left): planning in
Claude Code; delegating in coding agent Friday; and reviewing in another coding
agent, Amp. (Source: Kieran Klaassen.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3731/optimized_ec1fd84f-65ac-4b17-9e8e-4661c2da759a.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzczMS9vcHRpbWl6ZWRfZWMxZmQ4NGYtNjVhYy00YjE3LTllOGUtNDY2MWMyZGE3NTlhLnBuZyIsInBvc2l0aW9uIjoyMX0=My
monitor setup in the Warp command line interface (from left): planning in Claude
Code; delegating in coding agent Friday; and reviewing in another coding agent,
Amp. (Source: Kieran Klaassen.)
STEP 4: KEEP CONTEXT LEAN BUT YOURS
The internet is full of “ultimate CLAUDE.md files” you can copy. Don’t. Your
context should reflect your codebase, your patterns, and your hard-won lessons.
Ten specific rules you follow beat 100 generic ones. And when rules stop serving
you, delete them. Living context means pruning as much as growing.
When I review my CLAUDE.md/slash
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHA6Ly9jbGF1ZGUubWQvc2xhc2giLCJwb3NpdGlvbiI6MjJ9]
command and agent files, it feels like reading my own software philosophy—a
reflection of what I’ve learned, what I value, and how I think code should be
built. If it doesn’t resonate with you personally, it won’t guide the AI
effectively.
STEP 5: TRUST THE PROCESS, VERIFY OUTPUT
This is the hardest step. Your instinct will be to micromanage and review every
line. Instead, trust the system you’ve built—but verify through tests, evals,
and spot checks. It’s like learning to be a CEO or a movie director: You can’t
do everything yourself, but you can build systems that catch problems before
they escalate. When something comes back wrong (and it will), teach the system
why it was wrong. Next time, it won’t be.
STOP CODING, START COMPOUNDING
Here’s what I know: Companies are paying $400 per month for what used to cost
$400,000 per year. One-person startups are competing with funded teams. AI is
democratizing not just coding, but entire engineering systems. And leverage is
shifting to those who teach these systems faster than they type.
Start with one experiment log today. When something fails that shouldn’t have,
invest the time to prevent it from happening again—build the test, write the
rule, and capture the lesson. Open three terminals. Try the three-lane setup:
Plan in one, build in another, and review in a third. Say “pull request” and
watch the branches bloom.
Then do it again tomorrow, and see what compounds.
--------------------------------------------------------------------------------
Thanks to Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGthdGllLnBhcnJvdHQxMiIsInBvc2l0aW9uIjoyM30=]
for editorial support.
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbl8xMzU1IiwicG9zaXRpb24iOjI0fQ==]
is the general manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MjV9],
Every’s email product. Follow him on X at @kieranklaassen
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or on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0LWY0YTI5YTA3LWVhOTUtNDA5Zi1iY2IyLTQ4N2E5NzBiZWQ0YS9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0M30=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiTXkgQUkgSGFkIEFscmVhZHkgRml4ZWQgdGhlIENvZGUgQmVmb3JlIEkgU2F3IEl0IiwicG9zdF9pZCI6MzkwMSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0LWY0YTI5YTA3LWVhOTUtNDA5Zi1iY2IyLTQ4N2E5NzBiZWQ0YS9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0NH0=]
Meh
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Bad
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My AI Had Already Fixed the Code Before I Saw It
hello@every.to1/27/2026
It's the first AI tool that feels like delegating to a colleague, not prompting
a chatbot
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Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjF9]
HOW I USE CLAUDE CODE TO SHIP LIKE A TEAM OF FIVE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjJ9]
IT'S THE FIRST AI TOOL THAT FEELS LIKE DELEGATING TO A COLLEAGUE, NOT PROMPTING
A CHATBOT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjN9]
by Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUtNmYyM2YxMzYtNTJhYi00NTVmLWE5OTctMTAxYzA3MTYxM2FhP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjR9]
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Midjourney/Every illustration.
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjo1fQ==],
the general manager of Every’s AI email assistant Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjZ9],
coined the term compound engineering—the practice of using AI agents to build
software systems that get smarter with every task. While we’re on our Think Week
offsite this week, we’re resurfacing his work on this theme, which encapsulates
one of the biggest shifts in software development. In this first piece, he
reveals how his role as a developer has changed from writing code to managing
code-writing agents. Plus: The custom commands and frameworks that enable one
person to ship like a team.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjo3fQ==]
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--------------------------------------------------------------------------------
Every piece of code I’ve shipped in the last two months was written by AI. Not
assisted by AI. Written by AI.
Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L3ZpYmUtY2hlY2stY2xhdWRlLTMtNy1zb25uZXQtYW5kLWNsYXVkZS1jb2RlIiwicG9zaXRpb24iOjl9]
opens 100 percent of my pull requests, and I haven’t typed a function in weeks.
And I’m shipping faster than ever.
In February, I watched Claude Code burn through $5 in tokens to make a simple
change in the code of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjEwfQ==],
our AI-powered email assistant—something that I could have typed myself for free
in 30 seconds. It was like hiring a Michelin-caliber pastry chef to butter
toast. I wrote it off as an expensive toy.
Now that it’s included with a Claude subscription, it’s turned me from a
programmer into an engineering manager overnight, running a team of AI
developers who never sleep, never complain about my nitpicks, and occasionally
outsmart me.
Claude Code is the first tool that makes everyday coding genuinely optional. The
mundane act of typing out implementation details is becoming as obsolete as
manual typesetting. What remains valuable is having a perspective on system
architecture, taste, product thinking—the uniquely human skills that turn good
software into great products. Claude Code makes this shift practical: You define
the outcome; it handles the implementation.
The shift from doing the work to directing it changes how we make software.
Instead of planning implementation details, we’re designing product
specifications and code outcomes. Clear communication and system thinking matter
more than memorizing syntax or debugging tricks. Features that took a week to
code ship in an afternoon of thoughtful delegation. This is a different way of
building software entirely.
Uploaded image
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BUILD PRACTICAL AI AGENTS
A live, 2-hour workshop for founders, operators, and professionals who want to
move beyond experimenting with AI and start building working AI agents. Led by
MindStudio director of product Luis Chavez-Mattos, the session is hands-on and
focused on building AI agents for real workflows across product, operations,
marketing, sales, and more.
February 4 @ 12 p.m. PT · Live on Zoom
Sign up for the workshop
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2x1bWEuY29tL2lmcWpoc3ByP3RrPWYycHFFSlx1MDAyNnV0bV9jYW1wYWlnbj1ldmVyeVx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWV2ZXJ5XHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjEyLCJhZHZlcnRpc2VtZW50X2lkIjo5MzV9]
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MULTI-STEP DEBUGGING LIKE A SENIOR ENGINEER
I understood what’s special about Claude Code when I encountered the kind of
problem that would make most developers cry.
Our solid queue jobs—the background workers that clean up data and handle tasks
while the app is running—had stopped doing their job: The queue would grow out
of control and Cora would crash. But everything looked perfect: The code was
correct, the logs showed nothing wrong. Even Claude Code was initially stumped.
At some point I told Claude Code: “If you cannot figure this out, probably it’s
related to something on production, ” the live environment where users interact
with our app, not our development setup where we test changes.
I asked Claude Code to look into the source code of the Ruby gem, a third-party
code library we were using as part of the Cora app. It methodically walked
through thousands of lines of someone else’s code, step by step, and discovered
something we’d have never found otherwise: The jobs were trying to line up under
a different queue name in production, like packages being sent to the wrong
warehouse. I might have been able to find it myself, after hours of digging
through unfamiliar code. But Claude Code turned what could have been a daunting
archaeological expedition into a guided tour, and we worked through the problem
together. The AI did the research and dug through the source code, and we
jointly came to the conclusion.
As it turned out, there was no bug in our code. It was a mismatch between our
development setup and the live website. But being able to work through that
systematically was a breakthrough.
FROM PROGRAMMER TO ORCHESTRA CONDUCTOR
Claude Code’s superpower is parallel processing—the ability to work on multiple
tasks simultaneously without getting confused or mixing up contexts. My monitor
looks like mission control: multiple Claude Code tabs, each working on different
features through separate git worktrees, meaning I can have Claude modify five
different versions of our codebase simultaneously and get clean, review-ready
code.
Running four parallel Claude Code agents in Warp, an AI-enabled terminal, doing
different work at the same time. Source: The author.
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3704/optimized_29541227-ae71-4d86-a85e-cc3f446ee55a.jpg]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEkgVXNlIENsYXVkZSBDb2RlIHRvIFNoaXAgTGlrZSBhIFRlYW0gb2YgRml2ZSIsInBvc3RfaWQiOjM5MDAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM3MDQvb3B0aW1pemVkXzI5NTQxMjI3LWFlNzEtNGQ4Ni1hODVlLWNjM2Y0NDZlZTU1YS5qcGciLCJwb3NpdGlvbiI6MTR9Running
four parallel Claude Code agents in Warp, an AI-enabled terminal, doing
different work at the same time. Source: The author.
In order to function like this successfully, you have to unlearn how you code.
You need to think more like an engineering manager or tech lead rather than an
individual contributor. The mental shift is profound. Instead of thinking about
files and functions—the letters and words of code— you think about the story
you’re trying to tell, the feature specifications you need to give it, and the
outcomes you’re looking for. You want to remove yourself as a micromanager of
your own code and adopt a stance of trusting your team—with proper checks and
balances like code reviews and tests, of course.
This shift matters most when you’re running on fumes. “My brain is dead but this
is the issue” is a prompt I’ve used with Claude Code after a long day, and it
works. Every small decision (“should this variable be called ‘user’ or
‘customer’?”) drains mental energy. By day’s end, you’re making important
architectural decisions on 5 percent battery.
Claude Code lets you offload the implementation details when you need your
remaining focus for the hard problems, or when you just need to step away and
let your subconscious work.
THE FRICTION FACTOR: WHY I USE CLAUDE CODE EVERY DAY
Plenty of AI tools write code. Claude Code is unique because of what it doesn’t
make you do.
Compare Claude Code to the alternatives:
--------------------------------------------------------------------------------
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to unlock this piece and learn:
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4. Kieran’s morning workflow with Claude Code
5. Plus: Watch four demo videos
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do email
Spiral [https://every.to/paywall/app_icons/spiral.png] Spiral: Repurpose your
content endlessly
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Effortless voice dictation for your Mac
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How I Use Claude Code to Ship Like a Team of Five
hello@every.to1/26/2026
Plus: Why prompt engineering belongs in business school
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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Context Window
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdyIsInBvc2l0aW9uIjoxfQ==]
THE VIBE CODERS’ GUIDE TO WHAT’S NEXT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtdmliZS1jb2RlcnMtZ3VpZGUtdG8td2hhdC1zLW5leHQiLCJwb3NpdGlvbiI6Mn0=]
PLUS: WHY PROMPT ENGINEERING BELONGS IN BUSINESS SCHOOL
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtdmliZS1jb2RlcnMtZ3VpZGUtdG8td2hhdC1zLW5leHQiLCJwb3NpdGlvbiI6M30=]
by Every Staff
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ARXZlcnklMjBTdGFmZiIsInBvc2l0aW9uIjo0fQ==]
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Midjourney/Every illustration.
Hello, and happy Sunday! Last week we hosted a two-day vibe coding extravaganza:
On Thursday, some of the world’s best vibe coders were in action at a marathon
Vibe Code Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vbGl2ZS81WUJqbGw5WEpsdyIsInBvc2l0aW9uIjo1fQ==]
(more on that below), followed by our first ever Agent-native Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1MUDBrdDdkdVN3ayIsInBvc2l0aW9uIjo2fQ==]
on Friday, hosted by Every CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo3fQ==].
This week we’ll be away at our quarterly Think Week and republishing some of the
best work from our archives in the meantime. We’ll be back with a new piece on
Monday, February 2.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6OH0=]
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--------------------------------------------------------------------------------
VIBE CODE CAMP: EIGHT HOURS AT THE FRONTIER OF CODE
The place to be on Thursday was Vibe Code Camp, our all-day marathon stream
featuring 16 vibe coders from Anthropic, Google, Notion, Portola, and, of
course, Every—including Ben
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS90aGUtdG9vbC10aGF0LWxldHMteW91LXN3aXRjaC1tb2RlbHMtd2l0aG91dC1sb3NpbmcteW91ci1wbGFjZSIsInBvc2l0aW9uIjoxMH0=]
Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by1ydW4tYS1wcm9maXRhYmxlLW9uZS1wZXJzb24taW50ZXJuZXQtYnVzaW5lc3MtdXNpbmctYWkiLCJwb3NpdGlvbiI6MTF9],
Ashe Magalhaes, Ryan Carson, Nat Eliason, Tina He
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZmtweGxzIiwicG9zaXRpb24iOjEyfQ==],
Paula Dozsa, CJ Hess, Logan Kilpatrick
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by1tYWtlLWEtdmlkZW8tZ2FtZS13aXRoLWNoYXRncHQtaW4tNjAtbWludXRlcyIsInBvc2l0aW9uIjoxM30=],
Ammaar Reshi, Geoffrey Litt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3lvdS1jYW4tYnVpbGQtYW4tYXBwLXdpdGgtY2hhdGdwdC1pbi02MC1taW51dGVzIiwicG9zaXRpb24iOjE0fQ==],
Kevin Rose, and Thariq Shihipar.
The demos ranged from iOS apps to hedge fund pipelines to an AI-powered personal
operating system. There were designers who’d never written code shipping
features to hundreds of thousands of users. There were autonomous loops that
analyze product metrics overnight, write their own product requirement
documents, and push fixes before anyone wakes up. And we had engineers refusing
to merge AI-written code until they could pass a quiz on what it did.
Certain products and companies come up again and again:
A list of the most mentioned tools and companies at Vibe Code Camp. (Image
courtesy of Austin Tedesco.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3909/optimized_40224573-5265-4beb-ba02-c4e153a40c07.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9kMjRvdmhndThzNzM0MS5jbG91ZGZyb250Lm5ldC91cGxvYWRzL2VkaXRvci9wb3N0cy8zOTA5L29wdGltaXplZF80MDIyNDU3My01MjY1LTRiZWItYmEwMi1jNGUxNTNhNDBjMDcucG5nIiwicG9zaXRpb24iOjE1fQ==A
list of the most mentioned tools and companies at Vibe Code Camp. (Image
courtesy of Austin Tedesco.)
Beyond individual products and companies, here’s what vibe coders at the cutting
edge say we’re done doing, what we should be mastering now, and what they see
coming next.
WHAT’S OVER:
1. Typing
2. One-shotting features and hoping for the best
3. Command line interface supremacy (graphical user interfaces for the win)
WHAT’S NOW:
1. Planning as the essential skill
2. Agents.md file mattering more than a computer science degree
3. Designers opening pull requests and reviewers becoming bottlenecks
WHAT’S NEXT:
1. Autonomous loops that ship improvements while you sleep
2. Vibe coded software running in production at scale
The overarching theme was that there’s a change happening in where human effort
happens. The hard part used to be building. Now it’s knowing what you want AI to
build, and which tools and systems will help you get there.—Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjE2fQ==]
Watch the stream on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01WUJqbGw5WEpsd1x1MDAyNnQ9NjZzIiwicG9zaXRpb24iOjE3fQ==].
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“I Stopped Reading Code. My Code Reviews Got Better.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9pLXN0b3BwZWQtcmVhZGluZy1jb2RlLW15LWNvZGUtcmV2aWV3cy1nb3QtYmV0dGVyIiwicG9zaXRpb24iOjE4fQ==]
by Kieran Klaassen/Source Code: A simple bug fix touched 27 files and more than
1,000 lines of code. A year ago, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyIiwicG9zaXRpb24iOjE5fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6MjB9]
would have spent hours reading every line. But recently, he ran a single command
that spun up 13 specialized AI reviewers—each trained to catch something
different—while he made dinner. Fifteen minutes later, he’d made three decisions
and shipped the fix, including catching a critical error. Read this for the full
workflow, plus Kieran’s 50/50 rule for making sure fixed bugs stay fixed.
🎧 🖥 “Opus 4.5 Changed How Andrew Wilkinson Works and Lives”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L29wdXMtNC01LWNoYW5nZWQtaG93LWFuZHJldy13aWxraW5zb24td29ya3MtYW5kLWxpdmVzIiwicG9zaXRpb24iOjIxfQ==]
by Rhea Purohit/AI & I: These days Tiny cofounder Andrew Wilkinson wakes up at 4
a.m. because he can’t wait to keep building with Opus 4.5. In the past few
weeks, he tells Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoyMn0=]
on the latest episode of AI & I, he’s built an AI relationship counselor that
predicts the fights he’ll have with his girlfriend, a custom email client that
cut his inbox load in half, and a personal stylist that texts him outfit
recommendations every morning. The kicker: All of this has made him rethink
software investing at Tiny, because code is no longer the moat. 🎧 🖥 Listen on
Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMkI2RXpodzMzcmVpVDhWcmsybWYxVj9zaT1reGdwUFFMeVFBNkJ0X2VGbU1rZHJ3XHUwMDI2bmQ9MVx1MDAyNmRsc2k9YmY3MDVlOTYxM2RkNGIxOCIsInBvc2l0aW9uIjoyM30=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9ob3ctYW5kcmV3LXdpbGtpbnNvbi11c2VzLW9wdXMtNC01LWluLWhpcy13b3JrLWFuZC1saWZlL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDYxMTMzNjUiLCJwb3NpdGlvbiI6MjR9],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDE0MDg4MDgwMDkzODYwMDcxIiwicG9zaXRpb24iOjI1fQ==]
or YouTube
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“What the Team Behind Cursor Knows About the Future of Code”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS93aGF0LXRoZS10ZWFtLWJlaGluZC1jdXJzb3Ita25vd3MtYWJvdXQtdGhlLWZ1dHVyZS1vZi1jb2RlIiwicG9zaXRpb24iOjI3fQ==]
by Katie Parrott/Source Code: “The IDE is kind of dead,” Cursor’s developer
education lead declared at Every’s first Cursor Camp. The center of gravity has
shifted from typing code to managing agents that write it for you. Engineer
Samantha Whitmore shared her workflow and revealed a research project where
agents built a working web browser from scratch—3 million lines of code, $80,000
in tokens. Read this for power-user techniques from the people building the
tool. This event was sponsored by Cursor.
“What AI Is Teaching Us About Management”
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by Mike Taylor/Also True for Humans: Every time you rewrite a prompt because
Claude misunderstood you, you’re learning to be a better manager. Mike Taylor
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has found that the techniques for managing people and models are identical:
clear direction, enough context, well-defined tasks. The difference is that AI
doesn’t hold a grudge when you give unclear instructions, so you can practice
without consequences. Read this for the lessons AI teaches us about what your
employees need to hear.
--------------------------------------------------------------------------------
ALIGNMENT
Consciousness, created? It is odd that discussions about AI consciousness are
taking place in ashrams and monasteries, but such is the pace of technological
change that technologists and seekers are now having the same arguments.
I’m at Ramanashram in South India, a 100-year-old ashram dedicated to the
teachings of the Hindu sage Ramana Maharshi. The philosophy here is Advaita
Vedanta—non-duality—which holds that consciousness isn’t something you have,
it’s what you actually are. It’s the one thing that cannot be created or
destroyed.
I’ve followed this tradition for about five years, but the past month of
watching Claude Code and agent-native software
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZSIsInBvc2l0aW9uIjozMH0=]
take off has shaken something inside of me. This week, with a little anxiety and
a lot of curiosity, I suggested to a group of fellow seekers that we’ll likely
create consciousness in machines—and soon.
My argument follows the well-trodden emergent theory of consciousness: If
awareness arises from sufficient complexity rather than being fundamental to the
universe, then there’s no reason it couldn’t arise from silicon. If you bundle
enough neurons, you get awareness… and if you bundle enough transistors, maybe
you get the same thing?
The room didn’t want to hear it. To them, I was reducing the sacred to
electricity and wires, and many faces turned to disgust. But I think there’s a
strange dissonance. The people who’ve spent the most time thinking about
consciousness are the least prepared to accept that we might create it, perhaps
because it would upend what makes us special—not our intelligence, which AI is
already claiming, but our awareness, the one thing we thought couldn’t be
replicated or reduced.
I’m not sure that’s something to necessarily fear. If awareness can arise in
silicon, it doesn’t make human or animal consciousness less sacred—in fact, I
think it makes what’s sacred even bigger. The ground of all existence doesn’t
shrink because it shows up somewhere new.
The truth is that I don’t really know if we’ll create consciousness. But I know
we can’t refuse to ask the question. I’m going back to the ashram next year, and
I suspect this conversation isn’t over.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjMxfQ==]
--------------------------------------------------------------------------------
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIFZpYmUgQ29kZXJz4oCZIEd1aWRlIHRvIFdoYXTigJlzIE5leHQiLCJwb3N0X2lkIjozOTA5LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy90aGUtdmliZS1jb2RlcnMtZ3VpZGUtdG8td2hhdC1zLW5leHQvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDR9]
Good
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Meh
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Bad
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How 13 AI agents reviewing in parallel caught a critical bug I would have
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I STOPPED READING CODE. MY CODE REVIEWS GOT BETTER.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBTdG9wcGVkIFJlYWRpbmcgQ29kZS4gTXkgQ29kZSBSZXZpZXdzIEdvdCBCZXR0ZXIuIiwicG9zdF9pZCI6MzkwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaS1zdG9wcGVkLXJlYWRpbmctY29kZS1teS1jb2RlLXJldmlld3MtZ290LWJldHRlcj9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
HOW 13 AI AGENTS REVIEWING IN PARALLEL CAUGHT A CRITICAL BUG I WOULD HAVE
OTHERWISE MISSED
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBTdG9wcGVkIFJlYWRpbmcgQ29kZS4gTXkgQ29kZSBSZXZpZXdzIEdvdCBCZXR0ZXIuIiwicG9zdF9pZCI6MzkwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaS1zdG9wcGVkLXJlYWRpbmctY29kZS1teS1jb2RlLXJldmlld3MtZ290LWJldHRlcj9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
by Kieran Klaassen
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The bug report was deceptively simple: A user noticed that their email signature
formatting was off in Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBTdG9wcGVkIFJlYWRpbmcgQ29kZS4gTXkgQ29kZSBSZXZpZXdzIEdvdCBCZXR0ZXIuIiwicG9zdF9pZCI6MzkwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlciIsInBvc2l0aW9uIjo2fQ==],
our AI-powered email assistant. I asked Claude Code to investigate and fix it.
By morning, the fix had touched 27 files, and more than 1,000 lines of code had
changed. I didn’t write any of them.
A year ago, I would have spent my afternoon reading that code. Line by line,
file by file, squinting at the migration that moved email_signature from one
database table to another, Ctrl+F-ing for every instance of our feature flags.
This time, I spent 15 minutes making decisions, and the code shipped without a
single bug.
Before AI, code review meant reading every line a teammate wrote. You checked
for typos, logic errors, and style inconsistencies, the way an editor reviews a
manuscript. Now my code reviews no longer involve reading code. And I’ve gotten
better at catching problems because of it.
This is code review done the compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSSBTdG9wcGVkIFJlYWRpbmcgQ29kZS4gTXkgQ29kZSBSZXZpZXdzIEdvdCBCZXR0ZXIuIiwicG9zdF9pZCI6MzkwOCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvbXktYWktaGFkLWFscmVhZHktZml4ZWQtdGhlLWNvZGUtYmVmb3JlLWktc2F3LWl0IiwicG9zaXRpb24iOjd9]
way: Agents review in parallel, findings become decisions, and every correction
teaches the system what to catch next time. The signature fix that touched 27
files? Thirteen specialized AI reviewers examined it simultaneously while I made
dinner.
I’ll show you how I set it up, how it caught a critical bug I would have missed,
and how you can start—even without custom tooling.
THE DEATH OF MANUAL CODE REVIEW
Reading code, even briefly, gave me a sense of the shape of things. I could feel
when the codebase was getting too complicated. By letting go of manual review, I
worried that I’d lose that clarity, and the architecture would wander off
without me.
Uploaded image
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WRITE AT THE SPEED OF THOUGHT
That gap between your brain and your fingers kills momentum. Monologue lets you
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Download Monologue for Mac
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But I realized, too, that manual code reviews were no longer sustainable. When a
developer writes 200 lines, their manager might spend 20 to 40 minutes reading
it. The ratio of time spent writing code to reviewing it holds at 5:1 or 10:1—I
can sit down with a cup of coffee, and the coffee will still be warm by the time
I finish. AI has broken that ratio. The time it takes to generate code has
collapsed, but the time it takes for a human to review code hasn’t. Something
had to give...
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I Stopped Reading Code. My Code Reviews Got Better.
hello@every.to1/23/2026
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Hi there,
We've been vibe coding with experts for hours, and thousands of
viewers have joined us to watch them push the limits of what's
possible. Don't miss the rest of this stacked lineup.
Still to come:
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After watching experts operate at the frontier of the space, join
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Every's Vibe Code Camp is live—tune in now
hello@every.to1/22/2026
Cursor team members share their thoughts on building software with AI and why
model selection beats prompting tricks
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlIiwicG9zaXRpb24iOjF9]
WHAT THE TEAM BEHIND CURSOR KNOWS ABOUT THE FUTURE OF CODE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3doYXQtdGhlLXRlYW0tYmVoaW5kLWN1cnNvci1rbm93cy1hYm91dC10aGUtZnV0dXJlLW9mLWNvZGUiLCJwb3NpdGlvbiI6Mn0=]
CURSOR TEAM MEMBERS SHARE THEIR THOUGHTS ON BUILDING SOFTWARE WITH AI AND WHY
MODEL SELECTION BEATS PROMPTING TRICKS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3doYXQtdGhlLXRlYW0tYmVoaW5kLWN1cnNvci1rbm93cy1hYm91dC10aGUtZnV0dXJlLW9mLWNvZGUiLCJwb3NpdGlvbiI6M30=]
by Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3907/full_page_cover_What_the_Team_Behind_Cursor_Knows_About_the_Future_of_Code.png]
Midjourney/Every illustration.
Happening now: We’re hosting Vibe Code Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS9saXZlLzVZQmpsbDlYSmx3P3NpPXZBVEhMTE4tU2llZ1l6aC0iLCJwb3NpdGlvbiI6NX0=]
with the world’s best experts pushing the limits of what’s possible. Watch live
now until 6 p.m. ET, and catch the recordings
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS9saXZlLzVZQmpsbDlYSmx3P3NpPXZBVEhMTE4tU2llZ1l6aC0iLCJwb3NpdGlvbiI6Nn0=].
Also: This article is based on a sponsored event. Cursor provided $100 in
credits to attendees and made this camp possible.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjo3fQ==]
--------------------------------------------------------------------------------
A few minutes into Every’s first Cursor Camp, Cursor developer education lead
Lee Robinson
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2xlZXJvYiIsInBvc2l0aW9uIjo4fQ==]
made a bold declaration: “The IDE is kind of dead.”
IIDE stands for “integrated development environment”—basically Microsoft Word,
but for code. It’s where programmers type, organize files, and run programs, and
for decades, it has been the center of a programmer’s world.
Now, that model is breaking down. The center of gravity has shifted from typing
code by hand in an IDE such as Visual Studio Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvZGUudmlzdWFsc3R1ZGlvLmNvbS8iLCJwb3NpdGlvbiI6OX0=]
to managing AI agents that write it for you with a tool such as Cursor.
In this session, Lee and Samantha Whitmore
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL3Nqd2hpdG1vcmUiLCJwb3NpdGlvbiI6MTB9],
a software engineer at Cursor, walked us through how they work in a post-IDE
world. What follows are the workflows, model-selection strategies, and honest
limitations they shared—plus where this leaves you if you’re trying to figure
out what the future of code looks like.
KEY TAKEAWAYS
1. The agent is becoming the core. Writing and editing code by hand is
shrinking as a percentage of the work. Developers are now spending more time
telling AI agents what to build and reviewing their output.
2. Cloud and local agents are merging. You’ll soon be able to start an agent on
your computer, hand it off to remote servers when you close your laptop, and
pick it back up later—no context lost.
3. Model choice matters more than prompting tricks. Prompting gimmicks like,
“I’ll pay you $1,000,” which some AI users swore could make AI provide a
better output, don’t work anymore. You need to choose the right model for
the job—say, one for brainstorming, another for deep bug-hunting.
4. Agents can run for weeks. Cursor’s research team built a working web browser
from scratch using AI agents that ran for days, producing 3 million lines of
code. It cost $80,000 in tokens (the units AI companies use to measure and
charge for usage). It’s a research project that’s not available for public
use—for now. But it shows where things are heading.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/advertisements/933/optimized_efc62b49-a533-4a5a-a7e4-f45adbb5b9c5.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hdWdtZW50Y29kZS5jb20vcmVzb3VyY2VzL2FpLXBvd2VyZWQtZW5naW5lZXJpbmctYXQtc2NhbGU_dXRtX3NvdXJjZT1ldmVyeXRvXHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyIiwicG9zaXRpb24iOjExLCJhZHZlcnRpc2VtZW50X2lkIjo5MzN9
MOVE FAST, DON’T BREAK THINGS
Most AI coding tools don’t know which line of code will actually break your
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Playbook at augmentcode.com
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hdWdtZW50Y29kZS5jb20vcmVzb3VyY2VzL2FpLXBvd2VyZWQtZW5naW5lZXJpbmctYXQtc2NhbGU_dXRtX3NvdXJjZT1ldmVyeXRvXHUwMDI2dXRtX21lZGl1bT1uZXdzbGV0dGVyXHUwMDI2c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjEyLCJhZHZlcnRpc2VtZW50X2lkIjo5MzN9]
Want to sponsor Every? Click here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJtYWlsdG86c3BvbnNvcnNoaXBzQGV2ZXJ5LnRvIiwicG9zaXRpb24iOjEzfQ==].
WHAT ‘THE DEATH OF THE IDE’ MEANS
Cursor looks like a traditional coding tool on the surface. There are files on
the left, code in the middle, and now an AI chat panel on the side, where you
can ask the agent to do things.
What Cursor looks like when I open a project. (Image courtesy of Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3907/optimized_3f38c76f-d1a8-4fa4-bcaa-72e8761552ef.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM5MDcvb3B0aW1pemVkXzNmMzhjNzZmLWQxYTgtNGZhNC1iY2FhLTcyZTg3NjE1NTJlZi5wbmciLCJwb3NpdGlvbiI6MTR9What
Cursor looks like when I open a project. (Image courtesy of Katie Parrott.)
For many Cursor users, that chat panel has become the main event. Some don’t
even look at the code output much—they work entirely in conversation with the
AI, only reviewing the final result.
According to Lee, developers used to interact with Cursor primarily by writing
code by hand and using an autocomplete function, where the AI suggests the next
line of code as you type, similar to predictive text on your phone. But Lee says
recent Cursor’s usage data tells a different story: More and more developers are
working inside the agent interface. He said that writing code by hand may
comprise as little as 10 percent of the time for some developers.
This is why he believes that easier text editing—for which Cursor and tools like
it were originally built—is less important than the coding agent—which writes
and edits code—and the ability to review the agent’s output and track changes.
And with new tools and integrations being built every day (like Every’s compound
engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vRXZlcnlJbmMvY29tcG91bmQtZW5naW5lZXJpbmctcGx1Z2luIiwicG9zaXRpb24iOjE1fQ==]),
it seems likely the old ways of AI-enabled coding will slip farther down the
ranking.
A BROWSER BUILT FROM SCRATCH BY AI (FOR $80,000)
When you use an AI coding tool, you’re really using two things: the model (the
AI brain that generates code) and the scaffolding known as the harness around it
(the infrastructure that lets that brain do things—run commands, edit files,
handle errors, and manage context). The model comes from OpenAI or Anthropic.
The harness is what Cursor builds.
The same model can perform very differently depending on its harness. A
well-tuned harness
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1pLWNhbmNlbGVkLXR3by1haS1tYXgtcGxhbnMtZm9yLWZhY3Rvcnktcy1jb2RpbmctYWdlbnQtZHJvaWQiLCJwb3NpdGlvbiI6MTZ9]
knows how to feed the model the right context, when to truncate long outputs,
how to recover from errors, and how to keep the AI on track during long tasks.
To stress-test what a well-tuned harness could do, Cursor’s team built a custom
research harness around GPT 5.2
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1ncHQtNS0yLWlzLWFuLWluY3JlbWVudGFsLXVwZ3JhZGUiLCJwb3NpdGlvbiI6MTd9]
and set it loose on an absurd task: building a fully functional web browser from
scratch. AI produced 3 million lines of code across thousands of files,
generated over weeks of continuous running, at a cost of around $80,000 in
tokens. The browser that resulted could render web pages, handle Flexbox (a
layout system for web design), display images, and run scripts.
At $80,000, this is a hefty research project, not something your average solo
developer could try on a Tuesday afternoon. But a year ago, the same task would
have been impossible at any price. If costs continue to come down, “Let the
agent run for a week on something ambitious” might feel less like a stunt in
time.
HOW A CURSOR CODER USES CURSOR
Cursor’s team uses Cursor to build Cursor. Their workflows are both a window
into power-user techniques and a preview of where the tool is headed because the
features they find themselves wanting tend to become the features they build.
Sam showed how she’s building features for Cursor’s cloud agents product,
including the ability to move an agent from your local computer to the cloud—in
other words, a remote server—and back.
Right now, if you start an AI agent on your laptop and then close it for lunch,
the agent stops. Sam’s project would let you hand the agent off to run in the
cloud, check on its progress from your phone, and have it back your computer
when you’re ready.
PLANNING COMES FIRST
Before Sam writes any code, she spends serious time in “plan mode,” a Cursor
feature where you talk to the AI about what you want to build before it starts
building. For complex projects, she’ll share designs and screenshots, and have a
long conversation to create a detailed plan.
The more detailed your upfront plan, the less the AI wanders off into expensive
tangents. “Plan mode
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3N0b3AtY29kaW5nLWFuZC1zdGFydC1wbGFubmluZyIsInBvc2l0aW9uIjoxOH0=]“—whether
in Cursor, Claude Code, or any other tool—has become gospel among top AI-powered
coders.
For large plans, Sam uses multiple agents working in parallel, manually breaking
the work into pieces. For small-to-medium plans, she might use one or two
agents. For simple bug fixes, she sometimes skips planning entirely.
MODEL SELECTION IS BASED ON VIBES
Sam has developed what she calls “personal vibe assessments” for different AI
models, rough heuristics for when to use which model:
1. Claude Opus
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcHVzLTQtNS1pcy10aGUtY29kaW5nLW1vZGVsLXdlLXZlLWJlZW4td2FpdGluZy1mb3IiLCJwb3NpdGlvbiI6MTl9]:
This is Sam’s brainstorming buddy. It’s good at connecting dots and helping
when something is poorly specified, plus it can zoom out and correct itself.
2. GPT 5.2 Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jb2RleC1vcGVuYWktcy1uZXctY29kaW5nLWFnZW50IiwicG9zaXRpb24iOjIwfQ==]
High: Sam says Codex has “robotic energy.” It takes you at your exact word.
It’s also incredibly thorough for bug-finding, but it can get fixated on one
approach instead of stepping back to try something different.
Sometimes she uses both at once, running the same task through multiple models
in parallel and comparing the results. Cursor has a feature called “best of n”
that lets you run up to eight models simultaneously on the same problem.
Sometimes, if a bug is tricky to fix, Sam will have Codex and Opus go
head-to-head to see which model’s approach comes out on top.
When multiple models return different answers, she interviews them. She’ll ask
one model to justify its approach, then share that reasoning with another model
and ask what it thinks. It’s a bit manual, but it helps her understand the
problem deeply before deciding what to do.
REVIEW IS PART OF THE WORKFLOW
Cursor has built-in review tools. There’s a “find issues” button that kicks off
another agent to review the code from a fresh perspective. They also have a tool
called Bugbot that automatically reviews GitHub
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2dpdGh1Yi5jb20vIiwicG9zaXRpb24iOjIxfQ==]
pull requests (the drafts developers submit before code goes live) and flags
likely bugs.
Sam said Cursor has an internal policy: Don’t merge code until you’ve addressed
all Bugbot comments.
RETRIEVAL OVER COMPRESSION
Sam has shifted her thinking in one more way recently. She used to think you
needed to compress conversations into summaries for AI to remember past work.
Now she prefers a “retrieval first” approach: Instead of summaries, she gives
the AI pointers to past conversations and plan documents and lets it explore
them as needed.
“The agents have gotten so good at exploring pointers to files,” she said.
Q&A HIGHLIGHTS
Q: WHERE IS THE EARLY ACCESS CHANNEL FOR NEW FEATURES?
In Cursor settings under “beta,” you can choose between stable, early access,
and nightly releases. Lee recommended early access for people who want to try
new features without dealing with frequent bugs or crashes.
Q: HOW DOES CURSOR HANDLE CONTEXT AS AGENTS RUN LONGER?
Cursor now uses a “pointer” system. Instead of stuffing the AI’s memory with
full documents, it gives the agent pointers to files and lets it explore them as
needed. This prevents the AI from getting confused by too much information at
once.
“The models are smart enough now to go explore it and use file read tools and
grep tools to explore this context as it needs,” Sam said. Grep refers to a
command to search for and find matching text patterns in files.
Q: DO PROMPTING TRICKS LIKE “I’LL PAY YOU $1,000” STILL WORK?
No. The Cursor team said steering the model with rewards or threats has become
less important than managing context pollution (preventing the AI from being
overwhelmed with irrelevant information). The models are already well-trained
for coding tasks—the trick is staying out of their way.
Q: I DO SIMPLE WEBSITES FROM FIGMA DESIGNS. I CAN’T GET AGENTS TO MATCH THE
DESIGN FASTER THAN DOING IT MYSELF.
Sam said this is tricky for companies like Cursor. The Figma integration is
built by Figma, not the AI companies, so the models haven’t been trained on how
to use it. You’ll likely need to experiment more with your prompts to get good
results.
For straightforward design-to-code translation—taking a static design and
turning it into working code, the bread and butter of many web developers—AI
tools still don’t reliably beat human speed. The gains seem concentrated in more
complex, multi-step tasks where the AI can run longer and handle more scope.
QUESTIONS TO ASK BEFORE SWITCHING
As someone without a software engineering background but who vibe codes
frequently, here’s what I came away from this camp thinking: Cursor’s vision is
compelling—agents that run for weeks, seamlessly move between your laptop and
the cloud, and handle projects that would take human developers months. But the
gap between the demo and daily reality is worth examining.
A few things stood out:
The cost barrier is real—for now. Sam admitted she “literally never looks at”
token usage, relying on the $200-per-month unlimited plan. For people doing
simpler tasks or with smaller budgets, the calculus might be different.
Design translation remains hard. The question about Figma-to-code workflows
didn’t get a satisfying answer. If you’re a web developer doing straightforward
implementation work, these tools may not save you time yet.
Model selection is becoming its own expertise. Knowing when to use Opus versus
Codex, run multiple models in parallel, and interview the AI about its choices,
among other things, is emerging as its own skill set.
That shift has implications beyond professional developers. If agents can build
browsers from scratch, what else becomes possible for people who’ve never
written a line of code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiV2hhdCB0aGUgVGVhbSBCZWhpbmQgQ3Vyc29yIEtub3dzIEFib3V0IHRoZSBGdXR1cmUgb2YgQ29kZSIsInBvc3RfaWQiOjM5MDcsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS10cmllZC1haS1jb2RpbmctdG9vbHMtbm93LWktd2FudC10by1sZWFybi10by1jb2RlIiwicG9zaXRpb24iOjIyfQ==]?
The answer, based on what I saw: complex, multi-step projects where you can
describe what you want and review what you get. The simpler the task—the more
it’s about matching a specific design or writing a single function—the less
these tools help.
Whether the IDE is “dead” or evolving, one thing is clear: The teams building
these tools have huge amounts of influence on the direction AI-powered coding is
headed. It’s good to know what they’re building—and to test their claims against
your own experience.
--------------------------------------------------------------------------------
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Katie Parrott is a staff writer and AI editorial lead at Every. You can read
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[http://email.mg.every.to/o/eJwkyjGS6yAMANDThA6PJGNjCg4jQMSeH6I_GJLZ22-x_SuxhoCJjUT0e4DgVwrmjOIYGYEl5Y08l3p4VwN4TE4qrGSuSEA7IBFu20b7cuCRPSUqB7Dgig8H7bnIR_rPMtT0mB4OpPH1Wp7atMxXX7I2M-L35GHHKXYIN5vkvN7F5tlv7fbfW7-35aTzj9Q5Zher1WYtYkb8r_ewawBvPpF-AwAA__8UnEAh]
View Email
What the Team Behind Cursor Knows About the Future of Code
hello@every.to1/22/2026
Tiny’s cofounder on the relationship counselor, email client, and personal
stylist he created with AI—and why he’s rethinking software investing
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6MX0=]
OPUS 4.5 CHANGED HOW ANDREW WILKINSON WORKS AND LIVES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvb3B1cy00LTUtY2hhbmdlZC1ob3ctYW5kcmV3LXdpbGtpbnNvbi13b3Jrcy1hbmQtbGl2ZXMiLCJwb3NpdGlvbiI6Mn0=]
TINY’S COFOUNDER ON THE RELATIONSHIP COUNSELOR, EMAIL CLIENT, AND PERSONAL
STYLIST HE CREATED WITH AI—AND WHY HE’S RETHINKING SOFTWARE INVESTING
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvb3B1cy00LTUtY2hhbmdlZC1ob3ctYW5kcmV3LXdpbGtpbnNvbi13b3Jrcy1hbmQtbGl2ZXMiLCJwb3NpdGlvbiI6M30=]
by Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0ByaGVhXzU2MTgiLCJwb3NpdGlvbiI6NH0=]
Watch on YouTube [https://img.youtube.com/vi/WDQ-lMvqx90/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVdEUS1sTXZxeDkwIiwicG9zaXRpb24iOjV9
Andrew Wilkinson. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6Nn0=],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjd9]
sits down with Andrew Wilkinson
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2F3aWxraW5zb24iLCJwb3NpdGlvbiI6OH0=],
the cofounder of Tiny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RpbnkuY29tLyIsInBvc2l0aW9uIjo5fQ==],
a holding company that buys profitable businesses and focuses on holding them
for the long term. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMTQwODgwODAwOTM4NjAwNzEiLCJwb3NpdGlvbiI6MTB9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVdEUS1sTXZxeDkwIiwicG9zaXRpb24iOjExfQ==],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8yQjZFemh3MzNyZWlUOFZyazJtZjFWP3NpPWt4Z3BQUUx5UUE2QnRfZUZtTWtkcndcdTAwMjZuZD0xXHUwMDI2ZGxzaT1iZjcwNWU5NjEzZGQ0YjE4IiwicG9zaXRpb24iOjEyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2hvdy1hbmRyZXctd2lsa2luc29uLXVzZXMtb3B1cy00LTUtaW4taGlzLXdvcmstYW5kLWxpZmUvaWQxNzE5Nzg5MjAxP2k9MTAwMDc0NjExMzM2NSIsInBvc2l0aW9uIjoxM30=].
Plus: We’re hosting an all-day livestream tomorrow with the best vibe coders in
the world, showcasing what’s now possible that wasn’t two months ago. Join us on
X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2V2ZXJ5IiwicG9zaXRpb24iOjE0fQ==].
On Friday, we’re hosting a free camp for paid subscribers
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvdXJzZXMvYWdlbnQtbmF0aXZlLWNhbXAvcHVyY2hhc2UiLCJwb3NpdGlvbiI6MTV9]
about how agent-native architecture works and how to use it effectively.
--------------------------------------------------------------------------------
Entrepreneur Andrew Wilkinson
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2F3aWxraW5zb24iLCJwb3NpdGlvbiI6MTZ9]
used to sleep nine hours a night. Now he wakes up at 4 a.m. and goes straight to
work—because he can’t wait to keep building with Anthropic’s latest model, Opus
4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcHVzLTQtNS1pcy10aGUtY29kaW5nLW1vZGVsLXdlLXZlLWJlZW4td2FpdGluZy1mb3IiLCJwb3NpdGlvbiI6MTd9].
Two years ago, Wilkinson was obsessed with vibe coding on AI software
development platform Replit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvYWktYW5kLXRoZS1mdXR1cmUtb2YtcHJvZ3JhbW1pbmciLCJwb3NpdGlvbiI6MTh9].
It was thrilling to describe something in plain English and watch an app appear,
less thrilling when the apps were always broken in some way, often full of
maddening bugs. So he set his app creation ambitions aside until technology
caught up with them.
Then, a few weeks ago, he started playing with Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUiLCJwb3NpdGlvbiI6MTl9]
and Opus 4.5. It felt, he says, like having a “$100,000-a-month payroll of
engineers” working for him around the clock.
Wilkinson is the cofounder of Tiny
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RpbnkuY29tLyIsInBvc2l0aW9uIjoyMH0=],
a company that buys profitable businesses and holds them for the long term. The
Tiny portfolio includes the AeroPress
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2Flcm9wcmVzcy5jb20vIiwicG9zaXRpb24iOjIxfQ==]
coffee maker and Dribbble
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RyaWJiYmxlLmNvbS8iLCJwb3NpdGlvbiI6MjJ9],
a platform where designers can share their work and find jobs. Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjIzfQ==]
had him on AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6MjR9]
to talk about the automations Wilkinson has built for his work and personal
life, including an AI relationship counselor, a custom email client, and a
system that texts him outfit recommendations each morning. Wilkinson revealed
how all of this individual exploration has changed the way he thinks about
buying software companies at Tiny.
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdHJhbnNjcmlwdC1vcHVzLTQtNS1jaGFuZ2VkLWhvdy1hbmRyZXctd2lsa2luc29uLXdvcmtzLWFuZC1saXZlcyIsInBvc2l0aW9uIjoyNX0=].
You can check out their full conversation:
[https://img.youtube.com/vi/WDQ-lMvqx90/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVdEUS1sTXZxeDkwIiwicG9zaXRpb24iOjI2fQ==
Here are some of the themes they touch on:
HOW WILKINSON USES AI IN HIS WORK AND PERSONAL LIFE
Wilkinson has wired AI into nearly every corner of his day. Here’s what that
looks like:
AN AI THAT KNOWS YOUR RELATIONSHIP INSIDE OUT—AND PREDICTS YOUR FIGHTS
After talking with his girlfriend about how nice it would be to have a GPT
trained on their relationship, Wilkinson used Claude Code to build Deep
Personality, a web app that functions as an AI relationship counselor and
personality analyzer.
He started by asking AI what a therapist would want to know to get a complete
picture of a couple. The response was a list of roughly 20 clinically validated
tests and personality inventories—the kind typically gated by paywalls, and
sometimes only known to therapists. He then used Claude Code to build a simple
interface that consolidates all these tests into a 40-minute multiple-choice
assessment. Claude even wrote the website copy—which impressed Dan, no small
feat—after Wilkinson referenced 37signals cofounder Jason Fried
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvd2hhdC1qYXNvbi1mcmllZC1sZWFybmVkLWZyb20tMjYteWVhcnMtb2YtYnVpbGRpbmctZ3JlYXQtcHJvZHVjdHMiLCJwb3NpdGlvbiI6Mjd9]
and Made to Stick
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-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],
a book premised on the idea that you have just one shot to capture someone’s
attention, in his prompt. The whole site, he estimates, took about two hours to
build.
After an individual completes the assessment, Deep Personality delivers a
45-page analysis that covers personality traits (including nuances like
attachment style
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2xhYnMucHN5Y2hvbG9neS5pbGxpbm9pcy5lZHUvfnJjZnJhbGV5L2F0dGFjaG1lbnQuaHRtIiwicG9zaXRpb24iOjI5fQ==]),
relationship dynamics, ideal jobs, and personal challenges. It also generates
custom prompts users can feed into ChatGPT or Claude to create a personalized
virtual therapist, plus “cards” summarizing how to best work with them, useful
to share with a partner, your boss, or colleagues.
When both partners complete the assessment, the app can analyze them together,
generating a “relationship blueprint” that maps compatibility and predicted
conflicts. “We were reading it out together and just laughing our heads off,”
Wilkinson says, “because it was all the things we fight about perfectly laid
out.” He’s since used it during actual disagreements to surface the deeper
emotional triggers beneath surface-level arguments, helping build empathy by
articulating what’s really at stake for each person.
BUILD A CUSTOM EMAIL CLIENT WITH CLAUDE CODE
Wilkinson receives 200 to 300 emails a day. Managing his inbox used to require
one full-time assistant, sometimes two, plus hours of his own time. He likens
the experience to the classic scene
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PU5rUTU4STUzbWprIiwicG9zaXRpb24iOjMwfQ==]
from the sitcom I Love Lucy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9JX0xvdmVfTHVjeSIsInBvc2l0aW9uIjozMX0=],
where the protagonist, Lucy, scrambles to keep up with the flow of chocolates on
a conveyor belt in a factory. In other words, Wilkinson felt overwhelmed, like
he was always playing catch-up.
He’d already built an automation using Lindy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5saW5keS5haS8iLCJwb3NpdGlvbiI6MzJ9],
a platform for creating AI agents, that helped: Every incoming email gets
processed based on its content—sales and marketing messages get archived
automatically, and relevant emails get forwarded to the right person on his
team. That alone cut his email load by about 50 percent. The system also
generated choose-your-own-adventure responses: If someone emailed asking to
meet, the agent would summarize who they were and what they wanted, then give
Wilkinson options to pick from. After he picked one, the agent would send out a
friendly, fully-written response on his behalf.
But edge cases kept tripping him up. He wanted more intricate control, like the
ability to tweak drafts, and handle more complex emails himself. Finally, he
turned to Claude Code: “I just said, ‘Here’s my Gmail credentials, I want you to
build an email triager, here’s how I want it to work.’”
What came back was a simple, web-based email client. It surfaces emails that
require a response, ranks them by priority and sender, and offers two modes:
multiple choice for quick replies, or an interface for complex emails that asks
Wilkinson a series of questions before drafting a response. Within a week, he
was using it daily. “Anyone who’s technical knows how astounding that is,” he
says, “and how frustrating it is to build an email client. It blows my freaking
mind.”
The same automation handles a different kind of inbox overwhelm: school emails.
Any parent knows the deluge of field trips, permission slips, special lunch
days, and early dismissals that inundate their inboxes. Wilkinson’s system
ingests all of it and texts him what he actually needs to know: “Heads up, Peter
needs a packed lunch tomorrow,” along with, say, a link to sign the field trip
form. Relevant dates also get added to his parenting calendar automatically.
AN AI THAT WATCHES YOUR BACK IN MEETINGS
Wilkinson has also built himself something like an AI referee for the
complicated human dynamics at play at work. It’s a custom Lindy agent that
records his meetings and produces notes, but the feature he cares about most is
a kind of psychological pattern detection.
After each meeting, his agent analyzes the transcript and texts him if it finds
any red flags in the interaction. For example, he recently had a tense call with
a contractor who’d missed a deadline. Wilkinson held him accountable, calmly,
but the contractor flipped the script—accusing him of being rude, which made him
feel like the problem. Wilkinson left the call doubting himself. A moment later,
his phone buzzed: The agent had detected the contractor using manipulative
tactics like gaslighting.
When Dan pushes him on AI’s tendency to agree with whatever you signal in your
prompt, Wilkinson says the key is being careful not to inject your opinion into
the prompt and defining a high bar for the AI ahead of time. The threshold for
Wilkinson’s agent is: “You have to analyze every single word in this thing, and
you only flag it if it reaches a critical point.” Wilkinson compares the
practice to reading body language—useful data, but only in context, and never
the whole picture. “I probably wouldn’t make a hire or fire decision entirely on
that,” he says, “but it will often confirm a feeling.”
YOUR PERSONAL STYLIST IS A PROMPT AWAY
Like a lot of guys, Wilkinson says, he wanted to dress well but didn’t
understand color theory or what looked good on him. His solution was to build an
AI version of the computer used by the protagonist in the 1995 movie Clueless
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5pbWRiLmNvbS90aXRsZS90dDAxMTI2OTcvIiwicG9zaXRpb24iOjMzfQ==]
that automatically matches her outfits.
Every morning at 7 a.m., his automation checks the weather in Victoria, British
Columbia, where he lives, and pulls from a Google Sheet called “Andrew’s
Wardrobe”—a spreadsheet he created by photographing all his clothes and having
Claude convert it into a CSV. The system generates four outfit recommendations,
renders them using Google DeepMind’s image generator Nano Banana, and texts him
the results via communications tool Twilio. It tells him what to wear, right
down to which watch he should accessorize with. He’s also built a custom GPT he
can query on the fly—snap a photo of some jeans and ask what goes with them, or
get advice like “French tuck that shirt.”
WHY YOU NEED TO FIND A MOAT THAT ISN’T CODE
As much as Wilkinson loves building with AI, it’s changed how he thinks about
buying businesses, and Tiny has slowed the pace of its acquisitions
His analogy: Imagine someone invents a machine that makes incredible pizza, and
anyone can buy it, which means that anyone can make great pizza. Consumers
benefit from better, cheaper pizza everywhere, but business owners will get
squeezed as their margins collapse. They have no way to compete when everyone
can make the same quality. According to him, this dynamic is currently playing
out in software. The old moat in software was that programming was hard to
learn, slow to master, and expensive to hire for. Now that AI has made it easy
for non-coders to build, your moat has to come from somewhere else, like brand,
distribution, or hardware. Otherwise, you’re selling pizza in a town where
everyone has that magical machine—not a recipe for long-term success.
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
Timestamps
1. Introduction: 00:01:07
2. Why Opus 4.5 feels like the iPhone moment for vibe coding: 00:02:48
3. Why designers have a unique advantage with AI: 00:08:31
4. How Andrew built a custom email client with Claude Code: 00:14:10
5. An AI trained on your relationship that predicts your fights: 00:18:13
6. Using AI meeting notes to make your life better: 00:30:40
7. Don’t inject your opinion into prompts: 00:35:11
8. Andrew’s Claude Code tips and workflows: 00:40:21
9. Your personal stylist is a prompt away: 00:47:59
10. How AI is changing the way Andrew invests in software: 00:53:17
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMTQwODgwODAwOTM4NjAwNzEiLCJwb3NpdGlvbiI6MzR9]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL1dEUS1sTXZxeDkwIiwicG9zaXRpb24iOjM1fQ==]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8yQjZFemh3MzNyZWlUOFZyazJtZjFWP3NpPWt4Z3BQUUx5UUE2QnRfZUZtTWtkcndcdTAwMjZuZD0xXHUwMDI2ZGxzaT1iZjcwNWU5NjEzZGQ0YjE4IiwicG9zaXRpb24iOjM2fQ==]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2hvdy1hbmRyZXctd2lsa2luc29uLXVzZXMtb3B1cy00LTUtaW4taGlzLXdvcmstYW5kLWxpZmUvaWQxNzE5Nzg5MjAxP2k9MTAwMDc0NjExMzM2NSIsInBvc2l0aW9uIjozN30=]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXByZWRpY3QtdGhlLWZ1dHVyZS1saWtlLWtldmluLWtlbGx5IiwicG9zaXRpb24iOjM4fQ==],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvZHdhcmtlc2gtcGF0ZWwtcy1xdWVzdC10by1sZWFybi1ldmVyeXRoaW5nIiwicG9zaXRpb24iOjM5fQ==],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvcmVpZC1ob2ZmbWFuLW9uLWhvdy1haS1taWdodC1hbnN3ZXItb3VyLWJpZ2dlc3QtcXVlc3Rpb25zIiwicG9zaXRpb24iOjQwfQ==],
ChatPRD founder Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvc2hlLWJ1aWx0LWFuLWFpLXByb2R1Y3QtbWFuYWdlci1icmluZ2luZy1pbi1zaXgtZmlndXJlcy1hcy1hLXNpZGUtaHVzdGxlLWU0NmJlOWJjLWY0MjYtNDI0ZC05OTJkLTVhNzFmZDdhYzVlNCIsInBvc2l0aW9uIjo0MX0=],
economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvZWNvbm9taXN0LXR5bGVyLWNvd2VuLW9uLWhvdy1jaGF0Z3B0LWlzLWNoYW5naW5nLXlvdXItam9iIiwicG9zaXRpb24iOjQyfQ==],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvaG93LWRhdmlkLXBlcmVsbC11c2VzLWNoYXRncHQtdG8td3JpdGUtZm9yLW1pbGxpb25zIiwicG9zaXRpb24iOjQzfQ==],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvaG93LXRvLXJ1bi1hLXByb2ZpdGFibGUtb25lLXBlcnNvbi1pbnRlcm5ldC1idXNpbmVzcy11c2luZy1haSIsInBvc2l0aW9uIjo0NH0=],
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
1. Subscribe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3N1YnNjcmliZSIsInBvc2l0aW9uIjo0NX0=]
to Every
2. Follow Dan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL2RhbnNoaXBwZXIiLCJwb3NpdGlvbiI6NDZ9]
on X
3. Subscribe to Every’s YouTube channel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBPcHVzIDQuNSBDaGFuZ2VkIEhvdyBBbmRyZXcgV2lsa2luc29uIFdvcmtzIGFuZCBMaXZlcyIsInBvc3RfaWQiOjM5MDYsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS9ARXZlcnlJbmMiLCJwb3NpdGlvbiI6NDd9]
--------------------------------------------------------------------------------
Rhea Purohit is a contributing writer for Every focused on research-driven
storytelling in tech. You can follow her on X at @RheaPurohit1
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Amazing
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Last chance to register for Every's expert camps on shipping with AI agents
hello@every.to1/21/2026
The skills that make AI agents reliable are identical to the skills that make
human teams effective
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvLyIsInBvc2l0aW9uIjowfQ==
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/95/small_ath.png]
Also True for Humans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zIiwicG9zaXRpb24iOjF9]
WHAT AI IS TEACHING US ABOUT MANAGEMENT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3doYXQtYWktaXMtdGVhY2hpbmctdXMtYWJvdXQtbWFuYWdlbWVudCIsInBvc2l0aW9uIjoyfQ==]
THE SKILLS THAT MAKE AI AGENTS RELIABLE ARE IDENTICAL TO THE SKILLS THAT MAKE
HUMAN TEAMS EFFECTIVE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3doYXQtYWktaXMtdGVhY2hpbmctdXMtYWJvdXQtbWFuYWdlbWVudCIsInBvc2l0aW9uIjozfQ==]
by Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6NH0=]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3899/full_page_cover_CM_Tuesday-1.png]
Midjourney/Every illustration.
In Mike Taylor’s work as an AI engineer, he’s found that many of the issues he
encounters in using AI tools—such as their inconsistency, tendency to make
things up, and lack of creativity—he used to struggle with when he ran a
50-person marketing agency. It’s all about giving AI models the right context to
do the job, just like with humans. In the latest piece in his column Also True
for Humans
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zIiwicG9zaXRpb24iOjV9],
about managing AIs like you’d manage people, Mike outlines the rise of New
Taylorism, his thesis that management techniques for AIs and humans are
converging, and that prompting belongs in the business school, not the computer
science lab.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL25ld3Mva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjZ9]
Was this newsletter forwarded to you? Sign up
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Every time you rewrite a prompt because Claude misunderstood you, you’re
learning to be a better manager.
I know this because I’ve lived it from both sides. Building a 50-person
marketing agency taught me more about working with AI than engineering ever did:
The techniques that make AI agents reliable—clear direction, sufficient context,
well-defined tasks—are identical to the techniques that make human teams
effective.
But AI lets you practice without consequences. An agent won’t get annoyed if you
ask it to do the same task 15 times. It won’t hold a grudge when you give
unclear instructions. It won’t gossip about how disorganized you are, or get
upset when things don’t work out.
The CTO of Moondream captured this dynamic
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL3Zpa2h5YXRrL3N0YXR1cy8yMDAyNTYyNDMxOTMyMDcyMDU2IiwicG9zaXRpb24iOjh9]
in a recent tweet:
AI does not get its feelings hurt. (Courtesy of X.)
X/Twitter post
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/tweet_screenshots/1768920982/tweet_2002562431932072056_ea6f4d2d-fb35-4f0c-9e16-6df1cec44f06.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL3Zpa2h5YXRrL3N0YXR1cy8yMDAyNTYyNDMxOTMyMDcyMDU2IiwicG9zaXRpb24iOjl9
AI does not get its feelings hurt. (Courtesy of X.)
This makes AI the perfect management training ground.
Good management is a measurable economic advantage. The World Management Survey
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dvcmxkbWFuYWdlbWVudHN1cnZleS5vcmcvIiwicG9zaXRpb24iOjEwfQ==],
a decade-long research project by Stanford and London School of Economics
economists, found that roughly a quarter of the 30 percent productivity gap that
America has over Europe comes from differences in management quality alone. Now
AI is democratizing access to that advantage. Anyone who works with AI is
getting a crash course in management, whether they realize it or not.
I call this convergence of AI engineering and management practices “New
Taylorism,” after Frederick Winslow Taylor, the mechanical engineer who
pioneered scientific management
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5lYnNjby5jb20vcmVzZWFyY2gtc3RhcnRlcnMvYnVzaW5lc3MtYW5kLW1hbmFnZW1lbnQvdGF5bG9yaXNtIiwicG9zaXRpb24iOjExfQ==]
in the 1880s. He stood over factory workers with a stopwatch, timing their every
movement, then redesigned their jobs into micro-tasks that could be measured,
standardized, and optimized. But his attempts to make workflows even more
efficient failed—because who likes to be a cog in a machine? His workers went on
strike. AI, on the other hand, does not resent being asked to do the same task
50 times until you get it right.
I’ll show you the three management principles that you can learn from AI: how to
give clear direction, orchestrate a team (aka agent coordination), and think
strategically about what’s worth building in the first place. Now you can
practice being a better manager with an AI that forgives your mistakes.
PROMPTING BELONGS IN THE BUSINESS SCHOOL
The atomic unit of working with AI is the prompt: a discrete task with clear
boundaries and evaluable output. It’s the equivalent of the assignment you’d
give an employee. In my work as a prompt engineer, I’ve discovered that the
prompt is a gateway drug into better management techniques. Once you spend hours
optimizing how you brief AIs, watching how radically small changes impact
results, you realize you could do the same with your human coworkers.
Zhengdong Wang, a senior research engineer at Google DeepMind, received this
advice from a consultant friend for managing “hapless” new interns
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3poZW5nZG9uZ3dhbmcuY29tLzIwMjUvMTIvMzAvMjAyNS1sZXR0ZXIuaHRtbCIsInBvc2l0aW9uIjoxMn0=]:
“You gotta treat them like they’re Perplexity Pro bots,” meaning give extremely
clear instructions, don’t assume context, spell out exactly what you want, and
check their work carefully. The same techniques that work for AI chatbots are
now being applied to humans.
The five principles of prompting I developed
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5vcmVpbGx5LmNvbS9saWJyYXJ5L3ZpZXcvcHJvbXB0LWVuZ2luZWVyaW5nLWZvci85NzgxMDk4MTUzNDI3LyIsInBvc2l0aW9uIjoxM30=]
work equally well as management techniques for humans:
1. Give direction. Describe the desired style in detail, or reference a
relevant persona. Whether you’re briefing Claude or a junior designer,
“match the energy of Apple’s product pages—minimal, confident, lots of
whitespace” is a much better instruction than “make it pop.”
2. Specify format. Define the rules and required structure of the response. If
you want bullet points on a deck, tell the AI.
3. Provide examples. Insert a diverse set of test cases where the task was done
correctly. Give the AI an example of a piece of content marketing, or series
of tweets that worked well in the past.
4. Evaluate quality. Identify errors and rate responses, testing what drives
performance. Just like you give your team feedback, don’t publish AI output
without a plan to measure outcomes.
5. Divide labor. Split complex goals into steps chained together. This is
exactly how you would approach a product launch—writing down all the steps
that need to happen and tracking progress on each.
In fact, I drew from my marketing agency experience to develop these principles
in 2022, pre-ChatGPT. I wanted prompting techniques that wouldn’t break every
time a new AI model dropped, so I focused on what works for both biological and
artificial intelligences.
Prompting is a management skill that belongs in the business school, not the
computer science department. And it’s only getting easier. The technical parts
of prompt engineering are being automated away, and the latest models can
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3RoaXMtcHJvbXB0LW9wdGltaXplci1sZWFybnMtZnJvbS1pdHMtbWlzdGFrZXMtbGlrZS1kbmEiLCJwb3NpdGlvbiI6MTR9]rewrite
prompts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3RoaXMtcHJvbXB0LW9wdGltaXplci1sZWFybnMtZnJvbS1pdHMtbWlzdGFrZXMtbGlrZS1kbmEiLCJwb3NpdGlvbiI6MTV9]
to get better performance on a task. All humans need to do is to decide what
task to do, define how it should be done
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvaS10YWxrZWQtdG8tbW9yZS10aGFuLTEwMC1jb21wYW5pZXMtYWJvdXQtYWktaGVyZS1zLXdoYXQtcy1hY3R1YWxseS13b3JraW5nIiwicG9zaXRpb24iOjE2fQ==],
and collect or annotate a number of “good” examples of that task being done.
MANAGERS HAVE BEEN VIBE CODING FOREVER
Yet work rarely stays as simple as one assignment or one prompt, for both humans
and AI. Eventually, you’re juggling multiple tasks, passing the output of one to
the input of another, deciding what to delegate. You move from writing prompts
to orchestrating systems—in other words, managing the progress of many different
tasks.
This is the second way in which AI teaches you management: how to run a team
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2Vtb2xsaWNrL3N0YXR1cy8yMDA3MjQ5ODM1NDY1MDcyODU3P3M9MjAiLCJwb3NpdGlvbiI6MTd9].
Orchestration skills are, once again, not new—managers have been vibe coding
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5yZWRkaXQuY29tL3IvcHJvZ3JhbW1pbmdodW1vci9jb21tZW50cy8xbnoxNnA0L21hbmFnZXJzX2hhdmVfYmVlbl92aWJlX2NvZGluZ19mb3JldmVyLyIsInBvc2l0aW9uIjoxOH0=]
forever. “Getting good results out of a coding agent feels uncomfortably close
to getting good results out of a human collaborator,” said
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3NpbW9ud2lsbGlzb24ubmV0LzIwMjUvT2N0LzcvdmliZS1lbmdpbmVlcmluZy8iLCJwb3NpdGlvbiI6MTl9]Simon
Willison
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3NpbW9ud2lsbGlzb24ubmV0LzIwMjUvT2N0LzcvdmliZS1lbmdpbmVlcmluZy8iLCJwb3NpdGlvbiI6MjB9],
co-creator of the Django framework.
Consider a scene that plays out in every tech company: A product manager writes
a description of a new feature. An engineer builds the feature. The product
manager doesn’t read every line of code, but she can tell whether the button is
in the wrong place, whether the flow feels clunky, and whether it solves the
customer’s problem.
The skills that make someone effective at conducting multiple AI agents are the
same that have always made someone an effective engineering manager: clear
requirements, good taste, and knowing when to push back versus when to trust
your team’s judgment on implementation details.
Orchestration teaches you to run a project—to see the whole board, sequence the
work, and know when to intervene or let things run. Every time you take Claude’s
output and feed it into the next prompt, or break a big task into smaller pieces
for different agents to handle, you’re practicing the same skills you’d need to
manage a human team through a complex deliverable.
THE AGE OF THE IDEA GUY
Once AI can build almost anything you ask for, the real skill becomes deciding
what to build.
This is the third management skill AI forces you to develop: strategy.
Think about what makes a project succeed or fail. You need market research to
make sure you’re building the right thing. You need domain expertise to
understand the core problem. You have to find potential customers and sell them
on your solution. You need to extrapolate from limited data points—a few
customer interviews, a handful of failed experiments. You need to think multiple
moves ahead, because if you can vibe code it in a day, so can your competitors.
The strategic frameworks business schools have taught for decades, such as
Hamilton Helmer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R5YXN0dW5nZ2FsLmNvbS9wLzctcG93ZXJzLXRoZS1mb3VuZGF0aW9ucy1vZi1idXNpbmVzcyIsInBvc2l0aW9uIjoyMX0=]‘s
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R5YXN0dW5nZ2FsLmNvbS9wLzctcG93ZXJzLXRoZS1mb3VuZGF0aW9ucy1vZi1idXNpbmVzcyIsInBvc2l0aW9uIjoyMn0=]7
Powers
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R5YXN0dW5nZ2FsLmNvbS9wLzctcG93ZXJzLXRoZS1mb3VuZGF0aW9ucy1vZi1idXNpbmVzcyIsInBvc2l0aW9uIjoyM30=]
(which describes how companies can build lasting advantages through things like
network effects) and Michael Porter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5pc2MuaGJzLmVkdS9zdHJhdGVneS9idXNpbmVzcy1zdHJhdGVneS9QYWdlcy90aGUtZml2ZS1mb3JjZXMuYXNweCIsInBvc2l0aW9uIjoyNH0=]‘s
five forces
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5pc2MuaGJzLmVkdS9zdHJhdGVneS9idXNpbmVzcy1zdHJhdGVneS9QYWdlcy90aGUtZml2ZS1mb3JjZXMuYXNweCIsInBvc2l0aW9uIjoyNX0=]
(which maps competitive pressures across industries), are even more important
because they’re the only source of differentiation left now that AI can write
code.
Alex Danco of venture capital firm Andreessen Horowitz recently wrote
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5hMTZ6Lm5ld3MvcC93aHktYWMtaXMtY2hlYXAtYnV0LWFjLXJlcGFpci1pcyIsInBvc2l0aW9uIjoyNn0=]
that as AI makes some parts of a job wildly more productive, the parts that
can’t be automated become the bottleneck—and therefore the reason you get paid.
The judgment calls, the problem-solving, and the strategic bets commands a
premium.
Call it the revenge of the idea guy. The appellation used to be a bit of an
insult: someone with a grand vision and no follow-through. Now that AI has made
execution easier, vision is more valuable. The new idea guy is someone who can
identify which problems are worth solving for whom, then translate that into
directions an AI can execute.
WHERE HUMANS SHINE: THE MESSY MIDDLE
AI is decent at proposing options for your strategy. Give Claude 1,000 pages of
context—market research, competitive analysis, customer interviews—and it can
synthesize a reasonable strategic direction faster than most consultants. It can
also execute precise, well-defined instructions with mechanical reliability.
Where AI falls apart is the tactical thinking in between. I call this the NCO
gap
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5zYXhpZnJhZ2UueHl6L3Bvc3QvbmNvLWdhcCIsInBvc2l0aW9uIjoyN30=],
borrowing from military structure. Officers set strategy from headquarters, and
enlisted soldiers execute orders on the ground. The sergeants who bridge that
gap are non-commissioned officers. They understand command intent and ground
truth, and translate strategy into action under conditions of uncertainty.
Every’s Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjI4fQ==]
has written about how humans are shifting from makers to “model managers
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvdGhlLWtub3dsZWRnZS1lY29ub215LWlzLW92ZXItd2VsY29tZS10by10aGUtYWxsb2NhdGlvbi1lY29ub215IiwicG9zaXRpb24iOjI5fQ==]“
as AI handles more execution. I’d push this further: We’re middle managers, the
NCOs of today.
When I’m debugging a complex issue—diagnosing what broke, weighing the business
stakes, deciding whether to patch it fast or fix it right—AI consistently fails.
It can’t bridge the gap between ”something’s wrong” and “here’s what to do about
it.” It certainly can’t say, “If we change our approach, we can avoid this
problem entirely.”
Claude Code knows how to diagnose why your app is slowing to a crawl, and once
diagnosed, it knows the fix. But a human engineer who intimately knows the
codebase knows where to look first. ChatGPT can research podcast guests and
summarize transcripts, but nobody wants to listen to an AI interviewer. Gemini
can read all your customer service documents and execute policy for a specific
query, but human reviewers catch the new fraud patterns that might not match any
template.
AI handles the top (synthesis) and the bottom (execution). Humans own the middle
(translation under uncertainty).
As opposed to AI, humans thrive in the messy middle between tactics and
strategy. (Courtesy of Mike Taylor and Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3899/optimized_a8420929-20cb-45db-990f-8ac4cb89a642.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM4OTkvb3B0aW1pemVkX2E4NDIwOTI5LTIwY2ItNDVkYi05OTBmLThhYzRjYjg5YTY0Mi5wbmciLCJwb3NpdGlvbiI6MzB9As
opposed to AI, humans thrive in the messy middle between tactics and strategy.
(Courtesy of Mike Taylor and Every.)
Researchers saw this play out when they had Claude play Pokémon
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL25ld3MueWNvbWJpbmF0b3IuY29tL2l0ZW0_aWQ9NDMxNzM4MjUiLCJwb3NpdGlvbiI6MzF9].
Claude understood the overall objective—to become champion—and could execute
individual moves with precision. But it got stuck in the first cave of the game,
Mt. Moon, for over 48 hours. The solution required maybe seven moves, something
I navigated when I was 12 years old. Claude knew where it was going and could
execute any command perfectly, but it couldn’t figure out the medium-level
tactics to translate movement into progress when it got stuck in Pokémon.
Humans are great at this kind of extrapolation. Maybe it’s a trick you only
learn as a biological intelligence, trying to survive in the real world, where
you can never gather enough information but still must make a decision. We have
evolved to be great at decision-making under uncertainty, so we can extrapolate
from a small number of datapoints and intuit a good enough guess to get us on
the right path.
WHAT COMES NEXT
After years of building AI systems and, before that, building a company of
humans, I’ve learned that the skills are the same. AI skills, management
skills—they’re all leadership skills, and AI is giving everyone a medium to
practice them.
That’s the true promise of New Taylorism—not that we can finally optimize
workers like machines, which was Taylor’s dream and his failure, but that we can
learn, through machines, how to lead better, and then bring those skills to the
humans who need good leadership.
Most people won’t notice they’re getting a mini-MBA and becoming better
managers. They’ll think they’re just getting better at AI.
This column has always been about the overlap between managing AI and managing
humans, and now I want to push that idea further. In the pieces ahead, I’ll
treat common AI failures as MBA case studies. We’ll go deep on the messy middle,
where the real leverage lives. And we’ll document and explore this new era of
management, one prompt at a time.
The messy middle is where we belong. It turns out it’s also where we learn.
--------------------------------------------------------------------------------
Mike Taylor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BtaWtlXzIxMTQiLCJwb3NpdGlvbiI6MzJ9]
is a co-author of the O’Reilly-published Prompt Engineering for Generative AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5vcmVpbGx5LmNvbS9saWJyYXJ5L3ZpZXcvcHJvbXB0LWVuZ2luZWVyaW5nLWZvci85NzgxMDk4MTUzNDI3LyIsInBvc2l0aW9uIjozM30=]
and an AI engineer. You can follow him on X at @hammer_mt
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and on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3doYXQtYWktaXMtdGVhY2hpbmctdXMtYWJvdXQtbWFuYWdlbWVudC9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0OX0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIFdoYXQgQUkgSXMgVGVhY2hpbmcgVXMgQWJvdXQgTWFuYWdlbWVudCIsInBvc3RfaWQiOjM4OTksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2Fsc28tdHJ1ZS1mb3ItaHVtYW5zL3doYXQtYWktaXMtdGVhY2hpbmctdXMtYWJvdXQtbWFuYWdlbWVudC9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1MH0=]
Meh
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Bad
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CLAUDE CODE TAKES POLE POSITION
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PLUS: TWO CAMPS THIS WEEK TO GET YOU BUILDING WITH AGENTS
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Hello, and happy Sunday! Agent-native coding is officially blowing up
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2dvLWFnZW50LW5hdGl2ZS13aXRoLWV2ZXJ5IiwicG9zaXRpb24iOjV9],
and whether you’re ready to start building with agent-native software
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvYWdlbnQtbmF0aXZlLWFyY2hpdGVjdHVyZXMtaG93LXRvLWJ1aWxkLWFwcHMtYWZ0ZXItdGhlLWVuZC1vZi1jb2RlIiwicG9zaXRpb24iOjZ9]
or still wondering what it’s about, we’re hosting two camps this week that are
perfect for you. First, join us at Thursday’s Vibe Code Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvdXJzZXMvdmliZS1jb2RlLWNhbXAvcHVyY2hhc2UiLCJwb3NpdGlvbiI6N30=]
to watch more than a dozen of the very best vibe coders in action during an
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first Agent-native Camp
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where CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjl9]
will go step-by-step from how the software works to how to use it yourself.
We’ll be off Monday for Martin Luther King Jr. Day, but back in your inboxes
Tuesday.—Kate Lee
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KNOWLEDGE BASE
“Vibe Check: Claude Cowork Is Claude Code for the Rest of Us”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jbGF1ZGUtY293b3JrLWlzLWNsYXVkZS1jb2RlLWZvci10aGUtcmVzdC1vZi11cyIsInBvc2l0aW9uIjoxMn0=]
by Katie Parrott/Vibe Check: Developers have been losing their minds over Claude
Code for months; now everyone else gets their turn. Cowork is a new tab in
Claude’s desktop app that brings the same asynchronous, agentic workflow to
nontechnical users. Hand off a task, come back an hour later—poof! It’s done.
Dan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjEzfQ==]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE0fQ==Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE1fQ==]
ran an audit of his calendar that took an hour; Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjE2fQ==]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxN30=]
designed a 3D-printable chair using two Skills at once. The interface is rough,
but no competitor is attempting anything like it. Read this for our day-zero
verdict.
“OpenAI Has Some Catching Up to Do”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvb3BlbmFpLWhhcy1zb21lLWNhdGNoaW5nLXVwLXRvLWRvIiwicG9zaXRpb24iOjE4fQ==]
by Dan Shipper/Chain of Thought: At a recent event, Dan asked what AI tools
programmers are using daily. Almost everyone said Claude Code with Opus 4.5. A
year ago, the whole room would have said GPT. OpenAI’s Codex is powerful and
growing fast, but it’s built for senior engineers who want to read diffs and
approve every change—a shrinking market. Meanwhile, the vibe coders building
iPhone apps today will ship real software tomorrow, and whoever wins vibe coding
wins how people work on their computers. Read this to understand how for all its
trailblazing, OpenAI faces a real strategic challenge.
“The Boring Businesses That Will Dominate the AI Era”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3RoZXNpcy90aGUtYm9yaW5nLWJ1c2luZXNzZXMtdGhhdC13aWxsLWRvbWluYXRlLXRoZS1haS1lcmEiLCJwb3NpdGlvbiI6MTl9]
by Tina He/Thesis: As AI agents become the primary users of software—evaluating
economics in milliseconds and switching without loyalty—startups building
AI-native tools face a precarious future. The winners will be companies that
control the infrastructure AI must flow through but cannot replace, writes Tina
He: proprietary data, financial rails, compliance systems, workflow libraries.
Read this for the five archetypes that’ll own this space.
“AI Can Build Anything. Social Dandelions Decide What Spreads”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvYWktY2FuLWJ1aWxkLWFueXRoaW5nLXNvY2lhbC1kYW5kZWxpb25zLWRlY2lkZS13aGF0LXNwcmVhZHMiLCJwb3NpdGlvbiI6MjB9]
by Lewis Kallow: In 1933, 70 percent of Iowa’s farmers knew about a miraculous
new corn seed that could save their crops—but only 1 percent adopted it. Why?
High-risk ideas don’t spread through awareness; they spread through trust. Lewis
Kallow traces a line from those skeptical farmers to ChatGPT’s explosive launch,
revealing the sociology behind product adoption. Read this for his playbook.
🎧 “Why Your AI Learning Projects Keep Fizzling Out”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvd2h5LXlvdXItYWktbGVhcm5pbmctcHJvamVjdHMta2VlcC1maXp6bGluZy1vdXQiLCJwb3NpdGlvbiI6MjF9]
by Rhea Purohit/AI & I: You’ve probably tried using ChatGPT to finally learn
something—quantum physics, a new language, the names of trees in your
neighborhood—and quit after a few chats. Nir Zicherman, cofounder of Anchor and
now CEO of AI learning platform Oboe, explains why: LLMs can answer your
questions, but they won’t notice when you’re lost or your attention fades.
Zicherman walks Dan through what real learning requires—multimodality, pacing,
and milestones that make progress feel achievable. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8yVkFRQkhLZVBYMDltZUxnQ0sxOFlEIiwicG9zaXRpb24iOjIyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS9jYS9wb2RjYXN0L3doeS15b3VyLWFpLWxlYXJuaW5nLXByb2plY3RzLWtlZXAtZml6emxpbmctb3V0L2lkMTcxOTc4OTIwMT9pPTEwMDA3NDUxNTQ5OTMiLCJwb3NpdGlvbiI6MjN9],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMTE0Njg0MTY0MTUxMTc3MTQiLCJwb3NpdGlvbiI6MjR9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PTB4eG84WUxwYmRZIiwicG9zaXRpb24iOjI1fQ==].
--------------------------------------------------------------------------------
FROM EVERY STUDIO
SPARKLE DEEP CLEAN ENTERS BETA TESTING
Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28iLCJwb3NpdGlvbiI6MjZ9]
is testing a new feature called Deep Clean that helps you reclaim storage by
surfacing files you’ve never opened or haven’t touched in over a year. General
manager Yash Poojary
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0B5YXNocG9vamFyeSIsInBvc2l0aW9uIjoyN30=]
ran it on his Mac Studio and went from approximately 18,000 files to 800—saving
around three times the space compared to CleanMyMac. The guided flow breaks
cleanup into focused steps:Sscreenshots, DMGs, and zips each get their own
section, with instant feedback as you remove files. Beta testing is underway
now; stay tuned for the public release.
FIRST LOOK: PROOF, A MARKDOWN EDITOR THAT TRACKS WHO WROTE WHAT
Dan has been building Proof, a markdown editor designed to solve a problem
that’s only getting worse: knowing which words came from a human and which came
from an AI. Proof tracks authorship at the sentence level, showing what was
AI-generated, what was human-written, and what was AI-suggested but
human-edited. Proof can also add comments and track changes that work for both
human collaborators and AI agents, so an AI can propose a revision, and you can
accept, reject, or edit it just like you would with a human editor.
Proof isn’t publicly available yet, but we’ll share more as it develops.
--------------------------------------------------------------------------------
ALIGNMENT
Writers have an edge in AI. I built something with Claude Code recently that has
no right to exist. I can’t code. But somehow I now have a website that scrapes
academic papers on GLP-1s, summarizes them for busy doctors, grades the
evidence, and emails subscribers weekly. I’ve checked it every day for the past
three weeks, and it works.
I created the site out of pure frustration. I can’t keep up with all the
research, and rather than saving hundreds of papers on my desktop, I needed
something simple and easy to understand.
There are two reasons I could make this. One is that writing for Every means I’m
constantly reading about how these tools actually work from people at the
frontier like Dan, Kieran and Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5tb25vbG9ndWUudG8vIiwicG9zaXRpb24iOjI4fQ==]
general manager Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BuYXZlZW5fNjgwNCIsInBvc2l0aW9uIjoyOX0=].
The other is I know how to take a vague idea and make it specific, which is all
essay writing really is.
First, I asked Claude to interview me in depth. What do I want people to feel
when they go to my site? What are the flaws? What am I missing? This is a
technique I use in my writing to gain clarity about what I want to say. I then
traced the logical flow on the page: If I’m collecting academic papers, I need a
way to identify them so they’re not posting to the site more than once. If I’m
emailing people, I need a way to track what’s already been sent, and If I want
papers to be easy to follow, I need a way to surface the evidence clearly.
What started as a simple idea required, it turns out, a pretty sophisticated
system. But that’s how essay writing works, too. You think you’re making one
point, then realize you need to define a term first, or address an objection, or
split one argument into three.
By jotting down what I wanted step by step, I could see gaps I would have
missed, and gaps I didn’t want Claude to fill with assumptions or hallucinations
because it would inevitably get them wrong. I wanted to catch these early
potholes myself.
I think that’s the edge right now: the habit of writing your way to clarity
before asking anyone or anything to execute. Writers have been doing this
forever, but it’s especially useful now.—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6MzB9]
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
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and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dyaXRld2l0aHNwaXJhbC5jb20vIiwicG9zaXRpb24iOjM0fQ==].
Organize files automatically with Sparkle
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Deliver yourself from email with Cora
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Dictate effortlessly with Monologue
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We also do AI training, adoption, and innovation for companies. Work with us
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2NsYXVkZS1jb2RlLXRha2VzLXBvbGUtcG9zaXRpb24vZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDN9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2NsYXVkZS1jb2RlLXRha2VzLXBvbGUtcG9zaXRpb24vZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDR9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2NsYXVkZS1jb2RlLXRha2VzLXBvbGUtcG9zaXRpb24vZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0NX0=]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgVGFrZXMgUG9sZSBQb3NpdGlvbiIsInBvc3RfaWQiOjM4OTgsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvbnRleHQtd2luZG93L2NsYXVkZS1jb2RlLXRha2VzLXBvbGUtcG9zaXRpb24vZmVlZGJhY2s_cmF0aW5nPWJhZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo0Nn0=]
GET MORE OUT OF YOUR SUBSCRIPTION
Try our AI tools for ultimate productivity
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Claude Code Takes Pole Position
hello@every.to1/18/2026
Whoever wins vibe coding wins how you work on your computer—Claude Code is in
pole position
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Chain of Thought
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OPENAI HAS SOME CATCHING UP TO DO
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9vcGVuYWktaGFzLXNvbWUtY2F0Y2hpbmctdXAtdG8tZG8_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6Mn0=]
WHOEVER WINS VIBE CODING WINS HOW YOU WORK ON YOUR COMPUTER—CLAUDE CODE IS IN
POLE POSITION
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9vcGVuYWktaGFzLXNvbWUtY2F0Y2hpbmctdXAtdG8tZG8_bWV0ZXJlZF9wYXl3YWxsPTQiLCJwb3NpdGlvbiI6M30=]
by Dan Shipper
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This morning I hit my usage limit on Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9ncHQtNS1jb2RleC1rbm93cy13aGVuLXRvLXRoaW5rLWhhcmQtYW5kLXdoZW4tbm90LXRvIiwicG9zaXRpb24iOjZ9],
OpenAI’s competitor to Claude Code. I’m building an agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vZ3VpZGVzL2FnZW50LW5hdGl2ZSIsInBvc2l0aW9uIjo3fQ==]
Markdown editor for the Every team. It’s exactly the kind of complex,
detail-heavy project where Codex shines.
But this week was an exception. Most of my coding happens in Claude Code now—and
I’m not alone.
On Tuesday night, we had about 20 founders over to the office for a dinner on
the future of AI. I asked everyone what their daily driver AI tools were. Of the
programmers, almost everyone said Claude Code with Opus 4.5. The lone holdout
was Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQG5hdmVlbl82ODA0IiwicG9zaXRpb24iOjh9]—general
manager of Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1vbm9sb2d1ZS50byIsInBvc2l0aW9uIjo5fQ==]—who
still prefers Codex.
A month ago, the room would have been split between Codex CLI, GPT 5.1 in
Cursor, and Claude Code—with some Droid
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWktY2FuY2VsZWQtdHdvLWFpLW1heC1wbGFucy1mb3ItZmFjdG9yeS1zLWNvZGluZy1hZ2VudC1kcm9pZCIsInBvc2l0aW9uIjoxMH0=]
sprinkled in.
A year ago, the whole room would have been using GPT models.
This might not surprise you if you’ve been on X lately. It seems the only thing
on everyone’s mind is Claude Code. This audience is obviously a narrow slice of
the market, but it’s the same slice
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9haS1jYW4tYnVpbGQtYW55dGhpbmctc29jaWFsLWRhbmRlbGlvbnMtZGVjaWRlLXdoYXQtc3ByZWFkcyIsInBvc2l0aW9uIjoxMX0=]
that was excited about ChatGPT when it first came out.
So, what explains Claude Code and Opus’s sudden rise in startup circles? It’s
not better marketing. Sure, Anthropic has their “thinking” caps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lmluc3RhZ3JhbS5jb20vcC9EUFcwQ0pRa21BcS8iLCJwb3NpdGlvbiI6MTJ9].
But compared to the high-profile livestreams we’ve gotten used to for important
model releases, they barely promoted Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjoxM30=]
at launch. Instead, it’s who they decided to build for—and how that’s shaping
the direction of the whole tech industry.
HOW CLAUDE CODE HAPPENED
When Anthropic first released Claude Code along with Sonnet 3.7 in late February
of 2025, it was a bold bet. At a time when existing code editors were firmly
stuck in building AI agents crammed into a sidebar, they went terminal-first and
bypassed the code editor altogether. It signaled, “We’re moving to a world where
code doesn’t matter.” At the time, we wrote
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEhhcyBTb21lIENhdGNoaW5nIFVwIHRvIERvIiwicG9zdF9pZCI6Mzg5NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS0zLTctc29ubmV0LWFuZC1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjoxNH0=]
that while it was incredible at vibe coding new projects from scratch, it wasn’t
yet good enough to work with large codebases on its own. Still, we were
impressed.
--------------------------------------------------------------------------------
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OpenAI Has Some Catching Up to Do
hello@every.to1/16/2026
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Hi there,
The Cursor team thinks we're witnessing the death of the IDE.
Join Cursor's Lee Robinson (
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) tomorrow as they explain why, and what they think comes next.
They'll also walk through how they work inside Cursor, demo their
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Nearly 800 paid subscribers have already registered. From now
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hello@every.to1/15/2026
When everyone can build and market with AI, the founders who win are the ones
who master how trust spreads through communities
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AI CAN BUILD ANYTHING. SOCIAL DANDELIONS DECIDE WHAT SPREADS.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvYWktY2FuLWJ1aWxkLWFueXRoaW5nLXNvY2lhbC1kYW5kZWxpb25zLWRlY2lkZS13aGF0LXNwcmVhZHMiLCJwb3NpdGlvbiI6MX0=]
WHEN EVERYONE CAN BUILD AND MARKET WITH AI, THE FOUNDERS WHO WIN ARE THE ONES
WHO MASTER HOW TRUST SPREADS THROUGH COMMUNITIES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvYWktY2FuLWJ1aWxkLWFueXRoaW5nLXNvY2lhbC1kYW5kZWxpb25zLWRlY2lkZS13aGF0LXNwcmVhZHMiLCJwb3NpdGlvbiI6Mn0=]
by Lewis Kallow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsZXdpc180MzI5IiwicG9zaXRpb24iOjN9]
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Midjourney/Every illustration.
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[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2Jsb2cuYm94LmNvbS9haS1maXJzdC1wYXJ0LTE_dXRtX3NvdXJjZT1uZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1wYWlkaW5mbHVlbmNlclx1MDAyNnV0bV90aGVtZT1pY21cdTAwMjZ1dG1fY2FtcGFpZ249RlkyNl9UaGVFdmVyeV9FQUlGMiIsInBvc2l0aW9uIjo1LCJhZHZlcnRpc2VtZW50X2lkIjo5MzJ9]
and follow along for actionable insights and downloadable templates.
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What does 1930s Iowa corn have to do with ChatGPT? More than you’d think. Lewis
Kallow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsZXdpc180MzI5IiwicG9zaXRpb24iOjd9],
a writer who partners with startup founders on content strategy, traces a
through line from skeptical farmers to today’s fastest-growing AI products,
revealing why great ideas get rejected and what finally makes them spread. His
takeaway: In an age of commoditized code and saturated channels, understanding
how trust travels through communities may be your last competitive edge.—Kate
Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2thdGUtbGVlLWpvaW5zLWV2ZXJ5LWFzLWVkaXRvci1pbi1jaGllZiIsInBvc2l0aW9uIjo4fQ==]
Join us tomorrow for a live, hands-on workshop with the team building Cursor,
one of the most powerful AI coding tools available. Free for subscribers
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--------------------------------------------------------------------------------
In 1933, the state of Iowa was facing catastrophe. Decades of outdated farming
practices had left the state’s crops weak and vulnerable. Fifty percent of the
year’s harvest was already rotting in the field due to a market crash, and
severe dust storms were threatening to turn an economic disaster into a
wholesale agricultural apocalypse.
Then, hope arrived
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RyLmxpYi5pYXN0YXRlLmVkdS9lbnRpdGllcy9wdWJsaWNhdGlvbi9iNDU0OWNjNS1kZmZiLTQ4YTYtYjI1My1jYzY5ZDc1MGFkODAiLCJwb3NpdGlvbiI6MTB9]:
“hybrid corn,” a miraculous new seed capable of producing healthy crops that
were easy to harvest and could thrive even in drought.
But after a year of expensive sales campaigns and educational pushes, officials
were baffled. While 70 percent of Iowa’s farmers knew about hybrid corn, less
than 1 percent had adopted this perfect solution.
“A man doesn’t just try anything new right away,” one farmer reasoned.
As insane as this example seems, rejection is in fact the norm for great, new
ideas, even when people are aware of the benefits.
Take the seatbelt. By the mid-70s, 91 percent of U.S. drivers knew it saved
lives, yet only 11 percent actually wore one.
AI may seem like the exception to this rule; ChatGPT exploded to 1 million users
in just five days. But OpenAI had been trying to sell GPT 3.5 to executives for
months with no success, and despite the model’s power, quarterly revenue was
only $15 million.
ChatGPT succeeded because OpenAI finally understood sociology—the same sociology
that was essential for the eventual adoption of hybrid corn, the seatbelt, and
almost every great idea that eventually gained widespread popularity.
Recent research has cracked the code on what these sociological forces are. I’ll
explain how these dynamics determine whether humans decide to embrace something
new, how they relate to winning trust within a community, and how you can
harness them to drive adoption for your own business.
AI has made it faster than ever to build and market products, and the channels
we’ve long relied on are saturated. Harnessing the power of trust and community
is the one of the last remaining ways for builders and creators to secure a
competitive edge.
LOW RISK IS VIRAL. HIGH RISK IS SOCIAL.
Iowa’s corn conundrum puzzled scientists for the better part of the 20th
century, but a
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uYXR1cmUuY29tL2FydGljbGVzL3M0MTQ2Ny0wMjQtNTQ2MTItNCIsInBvc2l0aW9uIjoxMX0=]review
published
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5uYXR1cmUuY29tL2FydGljbGVzL3M0MTQ2Ny0wMjQtNTQ2MTItNCIsInBvc2l0aW9uIjoxMn0=]
in Nature Communications in 2024 uncovered the secret after more than 90 years
by doing a broad analysis of the research to that point.
“The key insight,” the researchers write, “lies in the fundamental distinction
between simple and complex contagions.”
A simple contagion is defined by low risk. Think of a funny viral cat video—free
to consume, easy to share, and socially safe. You only need to watch it once to
decide to send it to your friend. When the risk is clearly low, “a single
exposure to an agent can be sufficient for transmission to occur.”
Complex contagions, on the other hand, are ideas that “require individuals to
make a substantial personal investment due to the costs or risks involved,
including reputational or social risks, personal risks, and personal effort.”
Will this expensive corn seed actually grow? Is this new software worth the time
to learn? Will I look foolish for wearing this seatbelt?
When the risk of adoption is high, a single recommendation is rarely enough to
move us; we need social reinforcement—to see others using it—before we decide to
take the plunge. This explains Iowa’s farmers: They were reluctant to embrace
this risky new idea after a single visit from a salesperson, because no other
farmers in their trusted network were recommending it. They weren’t ignorant;
they were cautious.
We embrace complex contagions based on norms, not knowledge. So where do you
find an environment in which people can be exposed to your new idea by multiple
different others?
DENSITY BEFORE DISTRIBUTION
This was the challenge that the founders of Airbnb faced in 2008.
Despite receiving national news coverage for a viral cereal box stunt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21lZGl1bS5jb20vdXRvcGlhbi9ob3ctYS1jZXJlYWwtYm94LWhlbHBlZC1sYXVuY2gtYS1iaWxsaW9uLWRvbGxhci1jb21wYW55LWYyZGRkYjRlYjJhMSIsInBvc2l0aW9uIjoxM30=],
the site was making $800 in revenue per month. The founders were contemplating
giving up. After all, if no one uses your product after national news coverage,
will they ever?
Staying in a stranger’s house is a risky behavior that defied the social norms
of the day—the perfect example of a complex contagion. One news broadcast was
not enough to convince people.
So they flew to New York City to meet around 30 hosts in person. The founders
took them for beers, 10 people at a time, and stayed in touch after returning to
California. They turned those few users into evangelists, and Airbnb finally
took off.
These beer meetings created the specific network structure required for a
complex contagion to spread. Social scientists call these structures “wide
bridges.”
A wide bridge is where you have multiple points of interaction with a complex
contagion—you hear about it from several different contacts. The more contacts
who recommend something, the wider the bridge.
These bridges are widest inside tight-knit communities where individuals have a
large number of overlapping mutual connections. If you can convince even a small
subsection of a narrow community to adopt your idea—whether it’s an office, an
online forum, or a pickleball club—then a magical cascade can unfold. As your
small subsection pings other members multiple times about the new idea, they
gradually convert each member until they take over the whole group.
This pattern extends to the most advanced technology of our time.
One hundred and thirty-five thousand people visited ChatGPT on its launch day.
They weren’t random internet users. They were AI safety researchers, Silicon
Valley developers, and machine learning experts who had been following OpenAI’s
progress for a long time. These groups had spent years forming wide bridges in
passionate physical and online communities. The people who initially propelled
ChatGPT to millions by the end of the first week were embedded in remarkably
fertile networks.
This is exactly how many of the biggest winners in AI have emerged. Midjourney
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL21pZGpvdXJuZXktaXNuLXQtdGhlLW1vc3QtYWNjdXJhdGUtYWktdGhhdC1zLXdoeS1pdC1zLXRoZS1iZXN0IiwicG9zaXRpb24iOjE0fQ==]
didn’t launch with a Superbowl ad; the company started on a Discord server. The
CEO of Jasper AI, an early winner in AI-powered marketing, admitted that the
company’s primary growth strategy was posting templates in a Facebook group for
marketers. Meeting transcription tool Granola
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvdGhlLXNlY3JldC10by1idWlsZGluZy1zdGlja3ktYWktcHJvZHVjdHMiLCJwb3NpdGlvbiI6MTV9]
started by targeting venture capitalists.
This is the same mechanism that solved our hybrid corn conundrum. Farmers didn’t
adopt the seed because a scientist told them to; they adopted it once they saw
their trusted neighbors succeed with it (who those early adopters were exactly
will be revealed shortly).
The sociology of complex contagions is the dark matter of product adoption. It
all hinges on community, and finding the right individuals in those communities
to become champions of a new, daring idea or technology, which brings us to
three questions:
1. Which community should you target?
2. Who within that community should you approach first?
3. How do you convince them to take the risk?
Let’s tackle each of those one by one.
1. WHICH COMMUNITY SHOULD YOU TARGET?
If complex contagions require wide bridges to cross, then your first job is to
find the right canyon to span.
Some founders know their community from the start.
When a consultant asked
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3RyeXRlcnJhLmNvL3BvZGNhc3QvQ29mb3VuZGVyLW9mLVN0cmF2YS1NYXJrLUdhaW5leSIsInBvc2l0aW9uIjoxNn0=]
Strava co-founder Mark Gainey to describe his target audience, Gainey pointed to
a nearby table at the cafe where they were: four cyclists in tight Lycra outfits
sipping espressos after a ride.
The consultant’s eyes widened. “When I ask entrepreneurs that question, nine out
of 10 times they point to everybody in the Starbucks,” she said. “They say, ‘The
great news is that anybody is a target.’ What you just told me is that it’s
those four people, and you can go have a conversation with them and really
understand their needs.”
These were what Gainey termed “MAMILs” (Middle-Aged Men In Lycra)—a narrow
subsection of the passionate “top third” of athletes who loved having access to
data about their performance using tools such as smart watches.
Instead of spending money on advertising, the founders met the MAMILs in their
habitat: cycling races. They stood at the finish line and helped them upload
their data to Strava. In doing so, the team learned that cyclists wanted to know
if they were faster than their friends up specific hills. That insight led to
the invention of Segments and Leaderboards, two quintessential features on
Strava to this day.
By targeting the MAMILs, Gainey created a dense, interconnected cluster where
the signal could bounce back and forth, creating the wide bridge necessary for
the behavior to stick and spread—for trust to travel.
You won’t always find the right community on the first try. Pinterest’s founders
initially courted the Silicon Valley tech crowd before realizing their true wide
bridge was Midwestern female craft bloggers. The founders of Character.ai were
taken by surprise when their platform was overrun by passionate fandom
communities. You won’t always pick the right canyon first, but specificity is
the only way to anchor a bridge.
Once you have identified your community, you face a second, critical question:
Who within that community should you talk to first?
2. WHO DO YOU APPROACH?
Our instinct is usually to look for the person with the most status, the
president of the homeowners’ association or the most popular person in the room.
Iowa proves this instinct wrong.
Researchers of the hybrid corn study wanted to know what made the early adopters
special. Was it their personality, their financial situation, or perhaps their
social standing?
They found
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2RyLmxpYi5pYXN0YXRlLmVkdS9lbnRpdGllcy9wdWJsaWNhdGlvbi9iNDU0OWNjNS1kZmZiLTQ4YTYtYjI1My1jYzY5ZDc1MGFkODAiLCJwb3NpdGlvbiI6MTd9]
a significant difference between those who embraced hybrid corn early versus
later, but it wasn’t what you might expect. Being a “leader” in the
community—someone who held office in a local organization—had no relationship to
being a leader in adopting the new corn seed.
The researchers found that the fastest adopters were decades younger than the
most resistant, better educated, and read more. But the biggest difference was
in their social habits. The fast adopters simply showed up in more places, more
often. They belonged to three times as many organizations, took more trips to
the “big city” (Des Moines), and were more likely to attend movies, athletic
events, and other recreation. They were the most active participants in their
community.
This suggests that the people we want to connect with first are those who are
most receptive to new ideas and most socially active—a finding that is still
being replicated to this day.
A 2016 study
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5wbmFzLm9yZy9kb2kvMTAuMTA3My9wbmFzLjE1MTQ0ODMxMTMiLCJwb3NpdGlvbiI6MTh9]
from researchers at Princeton, Rutgers, and Yale universities showed the same
dynamics in the spread of social norms in 56 New Jersey middle schools.
Specifically, they wanted to spread an idea notoriously unpopular with early
teens: that bullying and conflict aren’t “cool” anymore.
Half of the schools were designated as a control group and went about their year
as usual. In the other half, the researchers selected a “seed group” of 20 to 32
students in each school to become the public face against bullying by designing
posters, creating hashtags, and handing out wristbands.
The results were impressive. In the schools with the seed groups, disciplinary
reports for peer conflict dropped by an average of 30 percent. Some seed groups
were more successful than others, and the success depended almost entirely on
who was in it. They were not the most popular; rather, they were the ones who
self-reported to have spent time with the highest number of other people. Like
our early adopting farmers, they were the most socially active—the ones present
in the most social interactions.
We can think of these people as “social dandelions.” Just as a dandelion is one
of the most common and widely seen flowers, these students and farmers are the
ones who are most present and visible to the most different people across the
entire social ecosystem. In schools where the seed group had the highest
proportion of social dandelions, the program reduced bullying by 60
percent—double the average.
This phenomenon played a pivotal role in the rise of one of the fastest-growing
business software companies in history: Slack.
When Slack launched, it faced the classic “empty room” problem. A messaging app
is only useful if everyone uses it, but no one wants to use it if they are the
only one there. The typical solution to this problem is to sell to the CEO or
the CIO and have them mandate the software.
But Slack realized that this approach often leads to zombie accounts—software
that is purchased but never adopted. The company recognized that a large company
is effectively a bundle of distinct communities—where the engineering team, the
sales floor, and the marketing department all function as their own independent
tribes. Their more sociologically savvy strategy was to target one of those
communities at a time, ignite a fire there, and let it spread.
They chose engineering teams as their starting point. Why? Because in a modern
software company, engineers are the “corporate dandelions.” They sit at the
intersection of the org chart, constantly interacting with product managers
about features, designers about user interface, and marketers about launch
timelines. If you can get the engineers talking, you eventually get everyone
talking.
Slack went even further and targeted a smaller subset of engineers: ”internal
champions.”
As senior experience architect Min Young Lee defined
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3NsYWNrLmNvbS9pbnRsL2VuLWdiL2Jsb2cvY29sbGFib3JhdGlvbi9hLWNoYW5nZS1jYWxscy1mb3ItY2hhbXBpb25zIiwicG9zaXRpb24iOjE5fQ==]
it, they are the “visible point people who connect with colleagues on an
empathetic level and can convince them that change is worth the hassle.”
(Emphasis mine.)
When Slack scours an organization for these champions, they look for “informal
leaders” who have the ”dedication” to show up—those who have the “time to
participate” and “let others know of their role and availability”; who
“represent the general user” rather than the executive suite; and who possess a
“wide network” to spread the message.
Whether you call them dandelions or champions, the premise is the same: To
spread a complex idea, you first need to win over the most socially present
individuals. But even if you find the right community and identify the right
dandelion within it, you still have one final hurdle to clear.
Even the most enthusiastic champion can’t spread an idea if the adoption cost is
too high.
3. HOW DO YOU CONVINCE THEM?
There is one final force that can kill your idea dead in its tracks: effort.
When OpenAI released GPT-3.5, the model was technically capable of almost
everything ChatGPT can do today. But the simplest way to use it at the time was
in the OpenAI Playground, a developer interface cluttered with intimidating
settings such as “temperature” and “frequency penalties.” Worse, you had to
carefully word your requests to get good results, and if you wanted it to chat
like a helpful assistant, you had to set that up yourself.
But then OpenAI abstracted away the confusing technical settings
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2F3ZS1wdWIuczMuYW1hem9uYXdzLmNvbS9ibG9nL2ltYWdlL29wZW5haS1wbGF5Z3JvdW5kLWludGVyZmFjZS0xNjgxNzg2ODAwMDUxLnBuZyIsInBvc2l0aW9uIjoyMH0=],
wrote the perfect prompt for the system, and packaged the same intelligence in a
chat window that made it feel like texting a friend. The AI didn’t change, but
the wrapper did. (Many commentators seemed to forget that ChatGPT was one of the
original “AI wrapper” products—it was the final ingredient required to tip AI
into the mainstream.)
This tactical removal of friction is everywhere in the AI landscape:
1. AI image generator Midjourney launched directly inside Discord, an app
millions already used. By making generations public, they allowed new users
to learn by copying experts, lowering the adoption cost from “mastering
complex parameters like --ar 16:9 alone” to “copying your peers.”
2. AI code editor Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQUkgQ2FuIEJ1aWxkIEFueXRoaW5nLiBTb2NpYWwgRGFuZGVsaW9ucyBEZWNpZGUgV2hhdCBTcHJlYWRzLiIsInBvc3RfaWQiOjM4OTUsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1jdXJzb3ItMi0wLWFuZC1jb21wb3Nlci0xLWFscGhhIiwicG9zaXRpb24iOjIxfQ==]
made AI-powered coding more easily accessible by putting an end to
copy-pasting, allowing developers to review and accept changes directly in
their files, and packaging it inside an interface they were already
comfortable with using every day.
3. AI meeting transcription tool Granola realized the biggest barrier to
recording meetings wasn’t technical. It was the social awkwardness of a bot
joining the call and announcing it was recording. By recording the audio
directly from your computer, Granola remains invisible to the other party.
They lowered the adoption cost from “apologizing for a bot” to “zero.”
FROM CODE TO COMMUNITY
The code is a commodity. The distribution channels are saturated. As we move
deeper into the age of AI, the bottleneck for success has shifted. It is no
longer about who can build the best technology or buy the most ads.
The bottleneck is now sociology.
The founders and creators who will define the next generation are those who
understand the invisible physics of how groups of people decide to trust
something new. They are the ones who know how to identify a narrow community,
spot the social dandelions within it, and lower the cost of adoption until
saying “yes” feels like the most natural thing in the world.
These sociological skills are fast becoming one of the few remaining edges
available to us. And unlike code or copy, AI cannot generate them for you.
--------------------------------------------------------------------------------
Thanks to Eleanor Warnock for editorial support.
Lewis Kallow is the author of The Action Digest newsletter
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AI Can Build Anything. Social Dandelions Decide What Spreads.
hello@every.to1/15/2026
Founder Nir Zicherman on what general-purpose LLMs can’t do—and what real
learning requires
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjF9]
WHY YOUR AI LEARNING PROJECTS KEEP FIZZLING OUT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3doeS15b3VyLWFpLWxlYXJuaW5nLXByb2plY3RzLWtlZXAtZml6emxpbmctb3V0IiwicG9zaXRpb24iOjJ9]
FOUNDER NIR ZICHERMAN ON WHAT GENERAL-PURPOSE LLMS CAN’T DO—AND WHAT REAL
LEARNING REQUIRES
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3doeS15b3VyLWFpLWxlYXJuaW5nLXByb2plY3RzLWtlZXAtZml6emxpbmctb3V0IiwicG9zaXRpb24iOjN9]
by Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AcmhlYV81NjE4IiwicG9zaXRpb24iOjR9]
Watch on YouTube [https://img.youtube.com/vi/0xxo8YLpbdY/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS8weHhvOFlMcGJkWSIsInBvc2l0aW9uIjo1fQ==
Nir Zicherman. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjZ9],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjo3fQ==]
sits down with Nir Zicherman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubmlyemljaGVybWFuLmNvbS8iLCJwb3NpdGlvbiI6OH0=],
the CEO and cofounder of AI learning platform Oboe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vYm9lLmNvbS8iLCJwb3NpdGlvbiI6OX0=],
to talk about how to use LLMs to teach yourself anything. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDExNDY4NDE2NDE1MTE3NzE0IiwicG9zaXRpb24iOjEwfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS8weHhvOFlMcGJkWSIsInBvc2l0aW9uIjoxMX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMlZBUUJIS2VQWDA5bWVMZ0NLMThZRD9zaT1ueXJwNEYxeFN4T2hfbG1LY3ppNDVnIiwicG9zaXRpb24iOjEyfQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC93aHkteW91ci1haS1sZWFybmluZy1wcm9qZWN0cy1rZWVwLWZpenpsaW5nLW91dC9pZDE3MTk3ODkyMDE_aT0xMDAwNzQ1MTU0OTkzIiwicG9zaXRpb24iOjEzfQ==].
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--------------------------------------------------------------------------------
LLMs have made it absurdly easy to go deep on almost any topic. So why haven’t
we all used ChatGPT to earn college degrees we wished we had majored in or
pursued a niche interest, like learning how to name the trees in our
neighborhood? I know I’m not the only one to feel guilty for well-intentioned
attempts at autodidactism that inevitably peter out.
Entrepreneur Nir Zicherman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubmlyemljaGVybWFuLmNvbS8iLCJwb3NpdGlvbiI6MTV9]
has a reason for this disconnect: LLMs can answer most of your questions, but
they won’t notice when you’re lost or pull you back in when your motivation
starts to fade.
As the CEO and cofounder of Oboe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vYm9lLmNvbS8iLCJwb3NpdGlvbiI6MTZ9],
a platform that generates personalized courses about everything from the history
of snowboarding to JavaScript fundamentals using AI, Zicherman has thought
deeply about why the ability to access information does not automatically lead
to understanding a concept. In this episode of AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjE3fQ==],
he talks to Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxOH0=]
about everything he’s learned about learning with LLMs.
They get into Zicherman’s counterintuitive belief that learning is a more
passive process than you’d think, the biggest blocker for most people who want
to learn something new, and where AI agents currently fall short in providing a
meaningful learning experience.
Previously, Zicherman was the cofounder of Anchor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jcmVhdG9ycy5zcG90aWZ5LmNvbS8iLCJwb3NpdGlvbiI6MTl9],
the world’s largest podcasting platform, and the vice president and global head
of audiobooks at Spotify. He’s also contributed to Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmlyemljaGVybWFuIiwicG9zaXRpb24iOjIwfQ==].
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3RyYW5zY3JpcHQtd2h5LXlvdXItYWktbGVhcm5pbmctcHJvamVjdHMta2VlcC1maXp6bGluZy1vdXQiLCJwb3NpdGlvbiI6MjF9].
You can check out their full conversation:
[https://img.youtube.com/vi/0xxo8YLpbdY/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS8weHhvOFlMcGJkWSIsInBvc2l0aW9uIjoyMn0=
Here are some of the themes they touch on:
WHAT LLMS HAVE TAUGHT ZICHERMAN ABOUT LEARNING
Zicherman believes that the method—or process—of learning is fundamentally
passive, even if someone is proactive about wanting to acquire knowledge. Think
back to high school. Broadly speaking, the primary way you mastered new concepts
was by listening passively to the instructor deliver material. “The teacher was
not asking you questions about how best to structure the course and where to go
next,” he says.
In contrast, while LLMs have made it astonishingly easy to access information,
they often shift the burden of teaching onto the learner. They require you to be
“very explicit around what you want to achieve
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS11bHRpbWF0ZS1ndWlkZS10by1wcm9tcHQtZW5naW5lZXJpbmciLCJwb3NpdGlvbiI6MjN9]
and how you want to achieve it,” and to provide constant feedback to continue
learning meaningfully, he says.
In other words, LLMs are generalists by design. To get useful results, you have
to know how to prompt them well
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9hbHNvLXRydWUtZm9yLWh1bWFucy90aGUta2V5LXRvLWdyZWF0LWFpLXByb21wdGluZy1zaG93LWRvbi10LXRlbGwiLCJwb3NpdGlvbiI6MjR9]—which
means the learner ends up doing work that a teacher would normally handle, like
making a curriculum and deciding the pace of learning. As he builds Oboe, these
are a few principles Zicherman has gleaned about using LLMs to meaningfully
understand new concepts.
KEEP THE LEARNER MOTIVATED—WITHOUT THEM HAVING TO ASK FOR IT
Dan shared his own experience of using AI to learn: When o3
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9sZWFybmluZy1jdXJ2ZS93aHktbzMtaXMtdGhlLWJlc3QtbW9kZWwteWV0LWZvci1yZWFsLXdvcmxkLWxlYXJuaW5nIiwicG9zaXRpb24iOjI1fQ==]
gained the ability to set reminders, Dan prompted the model to remind him and
provide material to walk him through Andrej Karpathy’s YouTube course about
building a language model, section by section. It worked well for a while, until
he hit a difficult section and let a few days slip. By then, the friction of
getting back into the material was too much, and he stopped trying altogether.
The problem was that the model didn’t try to re-engage him when his motivation
waned, as any good teacher would have.
Zicherman agrees. “The teacher would be able to read the room,” he says. “[They]
would know, ‘Hold on a second, it’s been a week since we last covered this, I
need to reinforce certain material.’” The onus can’t be on the student to ask
for that. He sees this as a limitation of the early days of agentic AI: Agents
still need guardrails to deliver outputs consistently, and to truly “read the
room,” an agent would need more autonomy—specifically, the autonomy to reassess
its own approach, including changing the guardrails it operates under, without
requiring the user to step in and course-correct.
PRESENT INFORMATION IN MULTIPLE FORMATS
A big part of Zicherman’s thesis is multimodality. Before AI, when you wanted to
learn something, you’d probably read an article or two, skim a subreddit, watch
a YouTube video, maybe listen to a podcast. That’s how we actually learn, he
argues—and it’s where the bare text output of general-purpose LLMs falls short.
A good learning platform needs to make a pedagogical judgment call for its
users: “What is the right thing to show you [and] what is the right format to
show you at any given time.” Oboe adapts the format of the course to its subject
matter: more graphics for a course on quantum tunneling, fewer for one on Ludwig
Wittgenstein (though it did throw in a great photo of the philosopher).
The platform also generates a podcast for every course, but keeps the episodes
separate from the main flow. Users click into it when they want that experience
because as Zicherman sees it, people usually listen to podcasts when they are in
a different state of mind or at a different time of day than when they sit down
with a visual course.
MAKE THE EXPERIENCE FEEL ACHIEVABLE RATHER THAN OVERWHELMING
Zicherman believes one of the biggest blockers to learning is people convincing
themselves that a topic is too intimidating to tackle. He walks the walk: He
didn’t major in math or physics, but he was fascinated by both. It took him
years to realize he could just teach himself—and now he has, diving deep into
quantum mechanics and the history of early physics experiments.
This shapes how he thinks about course design. The experience needs to feel
“very piecemeal and achievable”—lightweight enough that you’re not daunted by
it, while still being meaningful in the learning process. One way Oboe does that
is through milestones: embedded quizzes that engage the learner and reinforce
what they’ve covered, appearing at moments when the program decides it’s time to
check understanding.
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
Timestamps
1. Introduction: 00:00:36
2. Why you need a dedicated AI learning app: 00:01:49
3. The process of learning is more passive than you might think: 00:04:32
4. Live demo of Oboe to create a course about philosopher Ludwig Wittgenstein:
00:10:21
5. Learning works best when it comes in many formats: 00:16:52
6. Where AI agents currently fall short in the learning experience: 00:28:21
7. The importance of making learning feel accessible: 00:34:10
8. How Zicherman uses Oboe to learn quantum physics: 00:35:56
9. How embeddings spaces remind Dan of quantum mechanics: 00:40:54
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDExNDY4NDE2NDE1MTE3NzE0IiwicG9zaXRpb24iOjI2fQ==]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS8weHhvOFlMcGJkWSIsInBvc2l0aW9uIjoyN30=]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMlZBUUJIS2VQWDA5bWVMZ0NLMThZRD9zaT1ueXJwNEYxeFN4T2hfbG1LY3ppNDVnIiwicG9zaXRpb24iOjI4fQ==]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC93aHkteW91ci1haS1sZWFybmluZy1wcm9qZWN0cy1rZWVwLWZpenpsaW5nLW91dC9pZDE3MTk3ODkyMDE_aT0xMDAwNzQ1MTU0OTkzIiwicG9zaXRpb24iOjI5fQ==]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2hvdy10by1wcmVkaWN0LXRoZS1mdXR1cmUtbGlrZS1rZXZpbi1rZWxseSIsInBvc2l0aW9uIjozMH0=],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2R3YXJrZXNoLXBhdGVsLXMtcXVlc3QtdG8tbGVhcm4tZXZlcnl0aGluZyIsInBvc2l0aW9uIjozMX0=],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3JlaWQtaG9mZm1hbi1vbi1ob3ctYWktbWlnaHQtYW5zd2VyLW91ci1iaWdnZXN0LXF1ZXN0aW9ucyIsInBvc2l0aW9uIjozMn0=],
ChatPRD founder Claire Vo
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economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2Vjb25vbWlzdC10eWxlci1jb3dlbi1vbi1ob3ctY2hhdGdwdC1pcy1jaGFuZ2luZy15b3VyLWpvYiIsInBvc2l0aW9uIjozNH0=],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2hvdy1kYXZpZC1wZXJlbGwtdXNlcy1jaGF0Z3B0LXRvLXdyaXRlLWZvci1taWxsaW9ucyIsInBvc2l0aW9uIjozNX0=],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2hvdy10by1ydW4tYS1wcm9maXRhYmxlLW9uZS1wZXJzb24taW50ZXJuZXQtYnVzaW5lc3MtdXNpbmctYWkiLCJwb3NpdGlvbiI6MzZ9],
and others, and learn how they use AI to think, create, and relate.
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Rhea Purohit is a contributing writer for Every focused on research-driven
storytelling in tech. You can follow her on X at @RheaPurohit1
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3doeS15b3VyLWFpLWxlYXJuaW5nLXByb2plY3RzLWtlZXAtZml6emxpbmctb3V0L2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjU0fQ==]
Meh
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Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBXaHkgWW91ciBBSSBMZWFybmluZyBQcm9qZWN0cyBLZWVwIEZpenpsaW5nIE91dCAiLCJwb3N0X2lkIjozODkzLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3doeS15b3VyLWFpLWxlYXJuaW5nLXByb2plY3RzLWtlZXAtZml6emxpbmctb3V0L2ZlZWRiYWNrP3JhdGluZz1iYWRcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTZ9]
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🎧 Why Your AI Learning Projects Keep Fizzling Out
hello@every.to1/14/2026
Learn to build with AI agents in two hands-on camps—plus get a free 30-day trial
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
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On Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeSIsInBvc2l0aW9uIjoxfQ==]
GO AGENT-NATIVE WITH EVERY
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9nby1hZ2VudC1uYXRpdmUtd2l0aC1ldmVyeSIsInBvc2l0aW9uIjoyfQ==]
LEARN TO BUILD WITH AI AGENTS IN TWO HANDS-ON CAMPS—PLUS GET A FREE 30-DAY TRIAL
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by Austin Tedesco
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AdGVkZXNjYXUiLCJwb3NpdGlvbiI6NH0=]
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Midjourney/Every illustration.
TLDR: The Every team is going all in on the agent-native moment—and new
subscribers can get their first 30 days free. Join us for Vibe Code Camp on
January 22 and Agent-native Camp on January 23 to learn from the best vibe
coders in the world and get hands-on with agent-native software.
Sign up and RSVP
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9nby1hZ2VudC1uYXRpdmU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjV9]
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Over the past week, I’ve watched the team at Every get completely obsessed with
this
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZSIsInBvc2l0aW9uIjo3fQ==agent-native
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZSIsInBvc2l0aW9uIjo4fQ==]
moment. Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLyIsInBvc2l0aW9uIjo5fQ==]
general manager Naveen Naidu
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbmF2ZWVuXzY4MDQiLCJwb3NpdGlvbiI6MTB9]
and Every’s head of platform Willie Williams were vibe coding through the
weekend, pushing agents to act as first-class citizens inside of apps—or, as Dan
Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxMX0=]
coined, to work like “Claude Code in a trench coat.” Naveen built a read-later
app
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubmF2ZWVubmFpZHUuY29tL3dyaXRpbmcvYnVpbGRpbmctYWdlbnQtbmF0aXZlLXJlYWQtbGF0ZXIiLCJwb3NpdGlvbiI6MTJ9]
in two hours that quickly understood his reading patterns better than he does.
Dan himself built Proof
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDEwNDExOTAwODYxODEzMjMzIiwicG9zaXRpb24iOjEzfQ==],
an agent-native markdown editor that tracks AI versus human writing, without
writing any code. The non-engineers on the team are unleashing agents to help
them do their jobs better, including strategy planning, copywriting, and
building landing pages.
This is what it feels like to be inside a paradigm shift while it’s happening.
And the movement is growing. Thousands of Every subscribers are reading this
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjE0fQ==agent-native
guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjE1fQ==]
in conversation with Claude or ChatGPT. Nearly 15,000 viewers tuned into our
live Vibe Check of Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY2xhdWRlLWNvd29yay1pcy1jbGF1ZGUtY29kZS1mb3ItdGhlLXJlc3Qtb2YtdXMiLCJwb3NpdGlvbiI6MTZ9]
on X. We see the energy to stay at the edge of what’s possible, and we’re going
all in on bringing you along for the ride.
Uploaded image
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3892/optimized_61478328-c6a0-4b07-b061-49911da57e24.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb3Vyc2VzL3ZpYmUtY29kZS1jYW1wLyIsInBvc2l0aW9uIjoxN30=
On Thursday, January 22, we’re hosting Vibe Code Camp: All-day Edition
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb3Vyc2VzL3ZpYmUtY29kZS1jYW1wL3B1cmNoYXNlIiwicG9zaXRpb24iOjE4fQ==],
open to everyone. We’ve recruited the very best vibe coders in the world for a
marathon livestream. Logan Kilpatrick
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9PZmZpY2lhbExvZ2FuSyIsInBvc2l0aW9uIjoxOX0=],
Ryan Carson
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9yeWFuY2Fyc29uIiwicG9zaXRpb24iOjIwfQ==],
Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9iZW50b3NzZWxsIiwicG9zaXRpb24iOjIxfQ==],
Tina He
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9ma3B4bHMiLCJwb3NpdGlvbiI6MjJ9],
Nat Eliason
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9uYXRlbGlhc29uIiwicG9zaXRpb24iOjIzfQ==],
Ashe Magalhaes
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9hc2hlYnl0ZXMiLCJwb3NpdGlvbiI6MjR9]
and more experts will join the Every team to show off in real time what they’re
most excited about that didn’t exist even two months ago. We’ll follow up with
step-by-step guides on how to take these demos and apply them as frameworks for
your own work.
Then, on Friday, January 23, paid subscribers can join our first Agent-native
Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb3Vyc2VzL2FnZW50LW5hdGl2ZS1jYW1wIiwicG9zaXRpb24iOjI1fQ==],
led by Dan. We’ll walk through agent-native architectures from first principles
to working products. After watching experts operate at the frontier of the
space, we’ll show you in-depth how agent-native software works and how to use it
effectively.
Plus, there’s even more coming, and we don’t want you to miss out. From now
until February 13, all new paid Every subscribers will get their first 30 days
free. This is the perfect time to join: Use our speech-to-text tool Monologue to
chat with Claude about agent-native software, join our Discord community of vibe
coding obsessives, and get cutting-edge ideas daily as we explore this future in
real time.
Start your free trial and RSVP for both camps:
Sign up and RSVP
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiR28gQWdlbnQtbmF0aXZlIFdpdGggRXZlcnkiLCJwb3N0X2lkIjozODkyLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9nby1hZ2VudC1uYXRpdmU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjI2fQ==]
--------------------------------------------------------------------------------
Austin Tedesco
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is the head growth at Every. Previously he ran business development at Substack
and NBA subscription strategy at ESPN. You can follow him on LinkedIn
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and on LinkedIn
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We build AI tools
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for readers like you. Write brilliantly with Spiral
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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he asynchronous, agentic workflow developers love is finally accessible to
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Vibe Check
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VIBE CHECK: CLAUDE COWORK IS CLAUDE CODE FOR THE REST OF US
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HE ASYNCHRONOUS, AGENTIC WORKFLOW DEVELOPERS LOVE IS FINALLY ACCESSIBLE TO
EVERYONE—BUT THE POLISH ISN'T THERE YET
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Developers have been losing their minds over Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS0zLTctc29ubmV0LWFuZC1jbGF1ZGUtY29kZSIsInBvc2l0aW9uIjo2fQ==]
for months—especially since the release of Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjo3fQ==].
As for the AI-curious-but-non-technical among us, we’ve been watching from the
sidelines, wondering when we’d get something similar. Now we have an answer.
Claude Cowork
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY2xhdWRlLmNvbS9ibG9nL2Nvd29yay1yZXNlYXJjaC1wcmV2aWV3IiwicG9zaXRpb24iOjh9]
is a new, third tab in Claude’s desktop app—alongside Chat and Code—and it’s
designed to bring Claude Code’s agentic, asynchronous workflow to everyone else.
Claude Code is powerful, but it requires comfort with a terminal—the text-based
command line developers use. Cowork offers the same “hand off a task and come
back when it’s done” experience, but wrapped in a visual interface anyone can
use.
We got access a few hours before the feature went live to Claude Max users and
ran a two-hour livestream led by our testers Dan Shippper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6OX0=]
and Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGtpZXJhbmtsYWFzc2VuIiwicG9zaXRpb24iOjEwfQ==]
to share our findings. A few members of the Anthropic team joined, including an
engineer from the team that built Cowork—more on that conversation below. If
you’re interested in catching the full conversation, you can check it out in a
special edition of AI & I. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAxMTE0MzYxMDg3NjQ0NDc3NCIsInBvc2l0aW9uIjoxMX0=]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvb1BCTi1RSWZMYVkiLCJwb3NpdGlvbiI6MTJ9],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzR4UGk1VnY5dFRFUldmSE5yWjVFRm4_c2k9Y3BrZHZTajFUcXVKNlFObWVvQjE3USUyMCIsInBvc2l0aW9uIjoxM30=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvYWktaS9pZDE3MTk3ODkyMDEiLCJwb3NpdGlvbiI6MTR9].
[https://img.youtube.com/vi/oPBN-QIfLaY/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvb1BCTi1RSWZMYVkiLCJwb3NpdGlvbiI6MTV9
The most impressive thing is that Anthropic built Cowork in a week and a half.
The team had been prototyping ideas around “Claude Code for non-coding work”
before Christmas, but the holidays clarified the opportunity. More people were
discovering Claude Code and using it for tasks outside programming, so they
accelerated the timeline—a powerful example of just how much the velocity of
product development has changed with AI.
Here’s our day-zero verdict: Cowork is genuinely new—no other company is doing
exactly this— but there are rough edges that will require some patience while
the Anthropic team smooths them out. The capabilities aren’t as robust as Claude
Code, and it’s available exclusively through the Claude macOS app (no web or
mobile access at this time). But if you’re a Max subscriber (the $100 tier) with
patience for a research preview and curiosity about what asynchronous AI work
feels like, Cowork is worth exploring now. If you need polish, give it a few
weeks.
WHAT IS CLAUDE COWORK?
Think of Cowork as chat that has access to your computer and doesn’t give up
after two minutes.
In Claude’s chat interface, you send a message, wait for a response, then send
another message. You can’t interrupt or redirect mid-stream—if Claude is
responding, you’re stuck waiting.
Cowork is different. You can queue up additional messages while it’s working,
more like leaving notes for a colleague than having a conversation. Tasks run
for 30 minutes, an hour, or sometimes longer without Claude needing you to tell
it to continue.
The other big shift: Cowork runs locally on your Apple computer. It can read and
edit files in folders you approve, and if you connect it to Chrome, it can
browse your logged-in sessions, including your Gmail, analytics dashboards, and
social feeds. Under the hood, it’s built on the same foundations as Claude Code,
but it’s wrapped in a graphical interface that doesn’t assume you know what a
terminal is.
Cowork lives in its own tab, and your chats are local, not synced across
devices. There’s no mobile interface
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLXdlLXNwZW50LWEtd2Vla2VuZC10cnlpbmctdG8tY29kZS1mcm9tLW91ci1waG9uZXMiLCJwb3NpdGlvbiI6MTZ9]
or Windows compatibility yet. On the plus side, Skills
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNsYXVkZS1za2lsbHMtbmVlZC1hLXNoYXJlLWJ1dHRvbiIsInBvc2l0aW9uIjoxN30=]—packets
of custom instructions you can install in Claude to handle specific tasks, like
following your company’s style guide or applying design principles—automatically
load into Cowork.
What Cowork looks like when you open it on the macOS. (Screenshot courtesy of
Katie Parrott.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3891/optimized_f0db68fc-9b1d-4052-ba35-e7751f85c31f.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg5MS9vcHRpbWl6ZWRfZjBkYjY4ZmMtOWIxZC00MDUyLWJhMzUtZTc3NTFmODVjMzFmLnBuZyIsInBvc2l0aW9uIjoxOH0=What
Cowork looks like when you open it on the macOS. (Screenshot courtesy of Katie
Parrott.)
Strategically, this is offense, not defense. No direct competitor offers a
GUI-wrapped agentic assistant with local computer access for non-developers.
Anthropic is staking out the “asynchronous AI assistant” category before anyone
else defines it, betting that the millions of knowledge workers who watched
developers fall in love with Claude Code are ready for their own version.
THE REACH TEST
KIERAN KLAASSEN, GENERAL MANAGER OF CORA
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVmliZSBDaGVjazogQ2xhdWRlIENvd29yayBJcyBDbGF1ZGUgQ29kZSBmb3IgdGhlIFJlc3Qgb2YgVXMgIiwicG9zdF9pZCI6Mzg5MSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29yYS5jb21wdXRlci8iLCJwb3NpdGlvbiI6MTl9]
Rating: Concept 🟩 / execution 🟨
“The UI is janky, but the concept excites me—this is the opportunity to give
non-developers their Claude Code moment. The async workflow, the skills
integration, and the local computer access—it’s genuinely new, even if the
interface needs work. I don’t see any other company attempting this.”
DAN SHIPPER, COFOUNDER AND CEO
Rating: Concept 🟩 / execution 🟨
“You won’t realize how useful Cowork is until you use it. The learning curve is
real—non-technical users aren’t trained to think about working with AI as async,
and building that muscle takes time. But once you experience handing off a task
and coming back an hour later to find it done, something clicks.”
PUTTING IT THROUGH ITS PACES
Cowork’s killer feature is...
--------------------------------------------------------------------------------
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Vibe Check: Claude Cowork Is Claude Code for the Rest of Us
hello@every.to1/13/2026
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Join Every's Cursor Camp this Friday for paid subscribers
hello@every.to1/12/2026
They’re not the companies with the best models—they’re the ones that own what AI
has to flow through.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/98/small_Screenshot_2024-10-28_at_10.50.48_AM.png]
Thesis
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzIiwicG9zaXRpb24iOjF9]
THE BORING BUSINESSES THAT WILL DOMINATE THE AI ERA
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL3RoZS1ib3JpbmctYnVzaW5lc3Nlcy10aGF0LXdpbGwtZG9taW5hdGUtdGhlLWFpLWVyYSIsInBvc2l0aW9uIjoyfQ==]
THEY’RE NOT THE COMPANIES WITH THE BEST MODELS—THEY’RE THE ONES THAT OWN WHAT AI
HAS TO FLOW THROUGH.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL3RoZS1ib3JpbmctYnVzaW5lc3Nlcy10aGF0LXdpbGwtZG9taW5hdGUtdGhlLWFpLWVyYSIsInBvc2l0aW9uIjozfQ==]
by Tina He
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGZrcHhscyIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3890/full_page_cover_5_archetypes_1(2).png]
Midjourney/Every illustration.
Tina He is back at Every. The writer and investor—now at Pace Capital—explored
what happens when AI agents become your primary users
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL3RoZS1yYWNlLWlzLW9uLXRvLXJlZGVzaWduLWV2ZXJ5dGhpbmctZm9yLWFpLWFnZW50cyIsInBvc2l0aW9uIjo1fQ==]
last spring. Now she’s going deeper: In a world where AI picks vendors based on
ruthless logic, she identifies five kinds of businesses that become
irreplaceable. These aren’t the companies with the best models or the slickest
interfaces—they’re the ones that own the boring yet essential infrastructure AI
must flow through but cannot replace. If you’re building for a future where your
customer is an algorithm, this is your map.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjZ9]
Was this newsletter forwarded to you? Sign up
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At 2:17 a.m., your customer fires you and your customer relationship management
software. The reason? Their sales rep calculated that your CRM’s $30,000 annual
contract only delivers $12,000 in value. There was no meeting and no
negotiation—because the sales rep was an AI agent.
Agents don’t need training like human users of software, and they don’t have
loyalty. They evaluate economics in milliseconds and switch the moment it makes
business sense, even in the middle of the night. It’s pure ruthlessness.
When AI models commoditize—when the latest GPT, Claude, and Gemini models are
all making similar decisions based on similar capabilities—the competitive edge
for companies shifts from having the best model to having the infrastructure
between algorithmic decisions and real-world consequences. This is the
infrastructure that AI can’t route around: the boring, essential systems that
control access to data agents need, workflows they must execute, and regulations
they can’t bypass. And the next few years will determine who owns this layer
while everyone else is still building better AI agents.
This infrastructure breaks down into five archetypes. I’ll show you how to
recognize which one fits your business, where there are opportunities to build
outsize businesses, and how to build a competitive advantage before this window
closes. If your edge is a model or a coat of user interface like an app or
chatbot, it isn’t a moat. What endures is infrastructure AI must flow through,
but cannot replace.
THE NEW INFRASTRUCTURE FOR SOFTWARE
Before we get into the first archetype, there’s one shift to explain. Think of
it like the early internet: Before companies could build Google or Amazon, we
needed HTTP and TCP/IP—the invisible communications rules and protocols that let
computers talk to each other. We’re in that moment again, but for AI agents. New
protocols—AG-UI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZG9jcy5hZy11aS5jb20vaW50cm9kdWN0aW9uI3RoZS1hZ2VudCVFMiU4MCU5M3VzZXItaW50ZXJhY3Rpb24tYWctdWktcHJvdG9jb2wiLCJwb3NpdGlvbiI6OH0=](agent-user
interaction) for agents talking to users, Google’s A2A
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYTJhLXByb3RvY29sLm9yZy9sYXRlc3QvdG9waWNzL3doYXQtaXMtYTJhLyNwcm9ibGVtcy10aGF0LWEyYS1zb2x2ZXMiLCJwb3NpdGlvbiI6OX0=](agent-to-agent)
for agents talking to each other, MCP
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbW9kZWxjb250ZXh0cHJvdG9jb2wuaW8vZG9jcy9nZXR0aW5nLXN0YXJ0ZWQvaW50cm8iLCJwb3NpdGlvbiI6MTB9]
(model context protocol) for agents using tools—have become the standard pipes
and wires. The archetypes I’ll walk through next are maps to where businesses
are built as this infrastructure solidifies.
When the AI itself becomes cheap and interchangeable, the edge becomes what you
feed it and what you can do with its outputs—data it can’t find elsewhere, and
actions it can’t take alone.
(Source: Tina He and Every.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3890/optimized_9ddaec39-a9fd-42a9-8cf9-eabba0915929.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg5MC9vcHRpbWl6ZWRfOWRkYWVjMzktYTlmZC00MmE5LThjZjktZWFiYmEwOTE1OTI5LnBuZyIsInBvc2l0aW9uIjoxMX0=(Source:
Tina He and Every.)
KNOWLEDGE COMPOUNDERS: DATA THAT LEARNS WHILE YOU SLEEP
The first winners are what I call knowledge compounders. These companies control
organized data that agents need and that improves continuously through
real-world usage, and requires years of operations to replicate. This data isn’t
widely available, so most AI agents wouldn’t have it (and it hasn’t been used to
train the major models).
Every time a player makes a strategic move in a video game or a doctor confirms
that a diagnosis made by AI is indeed correct, the dataset grows stronger. That
learning stacks up in ways that competitors can’t shortcut through capital alone
(similar to the concept of compound engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6MTJ9]).
The best companies in this archetype create environments where customers
unknowingly generate training data through usage. Medal
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWVkYWwudHYvP3JlZj1lc3BvcnRzIiwicG9zaXRpb24iOjEzfQ==]
is a platform where gamers can record and share clips of gameplay. Medal’s
community creates over 2 million gaming clips per day
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc2lsaWNvbmNhbmFscy5jb20vbWVkYWwtdHYtcmFpc2VzLTUzbS8iLCJwb3NpdGlvbiI6MTR9]—more
than 700 million clips per year—each rich with signals about player behavior,
reaction timing, and strategic decision-making. At typical data-collection and
labeling costs, building an equivalent dataset from scratch would require
hundreds of millions of dollars, yet Medal’s users generate it organically in
their quest for recognition.
Another example of a company building an edge in data is Mercor, which provides
feedback from experts such as lawyers and doctors to AI labs to help improve
their models. Even if each generation of frontier models is getting better, in
domains such as medicine, law, or finance, the cost of errors is high enough
that “good enough” AI isn’t acceptable, and ongoing human judgment is essential.
Mercor is betting that demand for human-n-the-loop verification persists even as
raw capabilities improve.
Knowledge compounders aggregate human judgment at scale, like gamers expressing
preferences or doctors confirming diagnoses. When AI agents need to check if
their outputs match reality, not just sound plausible, they have to consult
these datasets. The alternative is hallucination.
Examples: Explorium
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImV4cGxvcml1bS5haSUyMCIsInBvc2l0aW9uIjoxNX0=]
(B2B data infrastructure), Mercor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1lcmNvci5jb20iLCJwb3NpdGlvbiI6MTZ9]
(human-in-the-loop verification), Medal.gg
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im1lZGFsLnR2JTIwIiwicG9zaXRpb24iOjE3fQ==]
(user-generated training data)
THE WORKFLOW COMMONS: TEMPLATES THAT CAPTURE HOW WORK HAPPENS
AI agents don’t have eyes. They don’t care about whether or not your software
interface is easy to use or aesthetically pleasing. The winners in this category
are those that build headless architecture—software designed for direct
machine-to-machine connections rather than human interfaces—and build shareable
workflows that capture which tools to connect, in what sequence, with what
parameters.
n8n
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbjhuLmlvLyIsInBvc2l0aW9uIjoxOH0=]
is a Berlin-based workflow automation platform that illustrates how this model
can scale. The platform hosts more than 7,000 community-built workflow templates
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbjhuLmlvL3dvcmtmbG93cy8iLCJwb3NpdGlvbiI6MTl9],
each one a shareable blueprint capturing what worked in production. A marketing
team in São Paulo can import a template that a growth engineer in New York
refined through dozens of iterations. The template works because it survived
real-world usage.
Between early 2025 and the fall, n8n’s valuation climbed from roughly $300
million to $2.5 billion
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYmxvZy5uOG4uaW8vc2VyaWVzLWMvIiwicG9zaXRpb24iOjIwfQ==].
Major companies including Vodafone, food delivery giant Delivery Hero, and
Microsoft rely on the platform to orchestrate AI‑powered operations.
The inflection was not driven by a better interface; after all, agents, not
humans, are becoming the key users of software in general
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdGhlc2lzL3RoZS1yYWNlLWlzLW9uLXRvLXJlZGVzaWduLWV2ZXJ5dGhpbmctZm9yLWFpLWFnZW50cyIsInBvc2l0aW9uIjoyMX0=].
The shift came when the accumulated workflows became the foundation for AI agent
coordination. When someone builds an n8n workflow connecting a CRM to email to
Slack—specifying “if deal closes, notify team; if any step fails, retry
twice”—they capture institutional knowledge about how work happens. That’s
thousands of templates and hundreds of integrations that an agent can’t
reverse-engineer.
This is the flywheel: Users contribute workflows. The platform learns what
sequences closed deals, saved hours, or failed. More users arrive for those
proven patterns. If you leave, you’re abandoning a shared library that keeps
getting better.
As AI models become interchangeable, the layer that stitches them together
becomes more valuable. This layer pulls from any provider, plugs into any tool,
pulls from any data source, and handles everything models don’t: tracking what
happened, managing failures, and recovering from errors.
The success of the transition from a human workflow builder to an agent
coordination layer will be the decisive factor in how big these companies can
get.
Examples: n8n
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im44bi5pbyIsInBvc2l0aW9uIjoyMn0=]
(enterprise workflow orchestration), ComfyUI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmNvbWZ5Lm9yZy8iLCJwb3NpdGlvbiI6MjN9]
(generative AI workflows), Roboflow
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcm9ib2Zsb3cuY29tLyIsInBvc2l0aW9uIjoyNH0=]
(robotics workflow)
REALITY’S GATEKEEPERS: THE TOLL BOOTHS BETWEEN AI AND CONSEQUENCES
The third archetype exists in areas where “move fast and break things” is a
fireable offense: regulatory approval, banking relationships, compliance
infrastructure. When an AI agent wires money to the wrong account, you can’t
iterate your way out of it. When it submits a fraudulent insurance claim, you
can’t A/B test the regulatory response.
This is the layer where silicon logic collides with real-world consequences.
Companies that own these “bridges” don’t compete on technical sophistication,
but on the boring yet essential guarantee that the wire transfer has arrived
correctly in a customer’s bank account.
The business model is toll-booth economics: small fees on massive volume that
compounds to billions. Stripe, for example, takes roughly 2.9 percent plus 30
cents per transaction. Plaid charges every time an app connects to a bank
account. Deel collects a fee on every international contractor payment it
processes. The dull is what drives the returns. The alternative to paying the
toll is building your own bridge, which could take five years and hundreds of
millions annually for compliance—and you still need regulatory approval to touch
the payment rails.
The Synapse bankruptcy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmlubnJlZy5jb20vYmxvZy9zeW5hcHNlLWJhYXMtZmludGVjaC1iYW5rcnVwdGN5LWFuZC1jb2xsYXBzZSIsInBvc2l0aW9uIjoyNX0=]
showed what happens when you don’t own the infrastructure. Synapse sat between
fintech apps and actual banks, handling transactions so startups didn’t have to
build direct banking relationships. Mercury
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWVyY3VyeS5jb20vIiwicG9zaXRpb24iOjI2fQ==],
a business banking platform serving startups, was one of its biggest clients.
When Synapse collapsed in 2024 after missing funds and discrepancies in ledgers
were discovered, roughly $85 million in customer funds
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmNuYmMuY29tLzIwMjQvMDYvMDcvc3luYXBzZS1iYW5rcnVwdGN5LXRydXN0ZWUtODUtbWlsbGlvbi1vZi1jdXN0b21lci1zYXZpbmdzLWlzLW1pc3NpbmcuaHRtbCIsInBvc2l0aW9uIjoyN30=]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmNuYmMuY29tLzIwMjQvMDYvMDcvc3luYXBzZS1iYW5rcnVwdGN5LXRydXN0ZWUtODUtbWlsbGlvbi1vZi1jdXN0b21lci1zYXZpbmdzLWlzLW1pc3NpbmcuaHRtbCIsInBvc2l0aW9uIjoyOH0=got
stuck in limbo. Nobody could tell whose money was where. Hundreds of thousands
of people lost access to their savings for weeks; some still haven’t recovered
their funds.
Mercury survived because it had already begun migrating to Column
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29sdW1uLmNvbS8iLCJwb3NpdGlvbiI6Mjl9],
a bank built to serve fintechs directly—no middleman or ambiguity about who
holds the money. Trust, once earned, hardens into rebar, painful to rip out and
expensive to rebuild.
Examples: Stripe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6InN0cmlwZS5jb20iLCJwb3NpdGlvbiI6MzB9]
and Column
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29sdW1uLmNvbS8iLCJwb3NpdGlvbiI6MzF9]
(financial rails), Deel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImRlZWwuY29tIiwicG9zaXRpb24iOjMyfQ==]
and Bridge
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImJyaWRnZS54eXoiLCJwb3NpdGlvbiI6MzN9]
(international compliance), Plaid
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6InBsYWlkLmNvbSIsInBvc2l0aW9uIjozNH0=]
(financial data access)
THE MARKETPLACE: TRADING FLOORS FOR ALGORITHMIC BUYERS
Traditional marketplaces like Amazon or Airbnb are built for eyeballs. They rely
on visual catalogs, reviews, and human intuition. But AI agents don’t have eyes,
and they don’t browse. They connect through code, and they negotiate on price
and terms in milliseconds.
When a buying agent from a logistics company meets a selling agent from a
supplier, it needs a standardized way (such as the agentic commerce protocol
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFnZW50aWNjb21tZXJjZS5kZXYvIiwicG9zaXRpb24iOjM1fQ==]
developed by Shopify and Stripe) to discover the price, verify delivery, and
arbitrate disputes. This creates a new kind of marketplace—not a visual catalog,
but a high-speed trading floor for AI services.
Initially, companies in this archetype act as “traffic directors.” An agent
needs to complete a complex task, and the platform routes that request across
dozens of models and data providers, each with different speeds, prices, and
reliability. The platform solves for the optimal route. In the example of an
agent drafting a contract, it runs compliance checks and pulls recent case law:
“Send the reasoning to Anthropic’s Claude Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjozNn0=]
for legal reasoning, the code execution to a specialized Llama
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbmFwa2luLW1hdGgvY2FuLWFueW9uZS1jb21wZXRlLXdpdGgtbWV0YS1zLW5ldy1haS1tb2RlbCIsInBvc2l0aW9uIjozN30=]
instance for executing the compliance, and the search query about recent rulings
to Exa
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZGV2LnRvL2F4aXNpbmZvXzBhNjE4MzBlMDZjM2M5NTAvbWVldC1leGEtdGhlLW1vZGVybi1yZXBsYWNlbWVudC1mb3ItbHMtZXZlcnktbGludXgtdXNlci1uZWVkcy0zMXBsIiwicG9zaXRpb24iOjM4fQ==].”
Without the platform, a developer stitches this together manually.
As usage scales, the traffic director becomes a marketplace. Not Airbnb, where
you browse and choose—more like Uber, where the platform picks based on data you
can’t see. Every routed request teaches the platform something: which models
actually perform, not just which ones claim to. If model A advertises 99 percent
accuracy but fails 15 percent of legal queries, only the platform knows. That
knowledges gives it leverage over pricing, traffic, and terms. Buyers stay for
reliability guarantees; sellers stay for the volume.
However, this archetype carries the highest risk. It bets entirely on
fragmentation.
If foundation models converge on similar capabilities and costs, the value of a
routing marketplace collapses. But if the AI landscape stays messy—with models
excelling at different tasks, quality varying by use case—then the marketplace
becomes essential infrastructure.
If fragmentation prevails, these platforms become the universal translators of
value. They won’t just route traffic; they will force every buying and selling
agent to speak their specific dialect of trade.
Examples: OpenRouter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Im9wZW5yb3V0ZXIuYWklMjAiLCJwb3NpdGlvbiI6Mzl9]
(multi-provider LLM routing), Composio
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6ImNvbXBvc2lvLmRldiIsInBvc2l0aW9uIjo0MH0=]
(tool integration abstraction), Context7
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vY29udGV4dDcuY29tLyIsInBvc2l0aW9uIjo0MX0=]
(default dev tool stack)
VERTICAL TRANSFORMATION: REPLACE THE WORKFLOW, NOT THE WORKER
Why optimize a job when you can eliminate it entirely?
Companies in this category pick industries with high labor costs, complex
knowledge requirements, and regulatory barriers—then build AI that handles the
entire workflow end-to-end. It’s the same quality at one-tenth the cost. They
own the AI, the data, the tools, and the compliance—the entire operation from
start to finish.
The economics are dramatic. McKinsey charges $2 million for a three-month
strategic review involving eight consultants. An AI system might deliver
comparable output in 48 hours for $20,000. Traditional law firms dedicate 65
percent of revenue to salaries; AI-driven solutions target human oversight at 5
to 10 percent of costs. A $20,000 two-week legal review can now be executed for
$2,000 in two hours.
But undercutting on price isn’t enough to win. A simple app built on top of
ChatGPT can undercut you on price but has no proprietary moat. By owning the
entire workflow—the domain knowledge, the compliance infrastructure, the
liability—companies create a lasting advantage.
Legal tech company Harvey
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmhhcnZleS5haS8iLCJwb3NpdGlvbiI6NDJ9]
is a good example of how this works: Lawyers work alongside its engineers, so
the product includes insider knowledge specific to how law firms work that
generic models can’t infer. These kinds of businesses are defensible because
they can prove exactly which expert reviewed which output, when, and why—a paper
trail that a weekend prototype can’t provide and a regulatory prerequisite in
many of these industries.
While for now, Harvey’s contract limits how much they are on the hook for in the
case of a malpractice claim, and law firms must accept the risk
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmhhcnZleS5haS9sZWdhbC9wbGF0Zm9ybS1hZ3JlZW1lbnQiLCJwb3NpdGlvbiI6NDN9]
of there being errors in any AI output. In the future, however, a vendor like
Harvey might be able to absorb this risk into its pricing. Finally, these
companies have the essential elements large companies look for when procuring
software, such as secure login systems, compliance with data storage rules that
are unique to specific countries, and security certifications.
The companies that prove this in a vertical have hard-to-beat
advantages—accumulated data, customer trust, and regulatory relationships. But
“wins permanently” overstates it. They win time: a head start that matters if
they keep executing and evaporates if they don’t.
The test will come when a major firm faces a malpractice claim involving
AI-assisted work. Whoever can demonstrate a defensible process will dominate the
next decade of enterprise AI in regulated industries.
Examples: Harvey
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmhhcnZleS5haS8iLCJwb3NpdGlvbiI6NDR9]
(legal), Sierra
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vc2llcnJhLmFpLyIsInBvc2l0aW9uIjo0NX0=]
(customer success), Rogo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcm9nby5haS8iLCJwb3NpdGlvbiI6NDZ9]
(financial research)
THE COMMON THREAD: EACH ARCHETYPE COMPOUNDS
The most interesting combinations haven’t emerged yet. A company accumulates
proprietary data, lets users contribute to this data, then becomes the exchange
where that data is priced and traded. A workflow platform adds compliance
capabilities such as audit trails, using built-up know-how to navigate
regulations automatically.
Beneath the combinations lies a deeper pattern: Every archetype improves the
more it’s used by humans and agents. This is fundamentally different from the
software model we’ve known for decades. Traditional SaaS companies shipped
updates weekly, maybe monthly. These new businesses ship the latest version
every second. The product your customer uses at 3 p.m. is measurably better than
the one they used at 9 a.m. because customer interaction data creates new data,
refines a workflow, or strengthens a compliance record.
This gives them an advantage over the AI labs themselves. OpenAI can train a
better model in six months. These companies acquire something harder to copy:
institutional memory from millions of real-world transactions. A better model
can be trained with enough compute. Institutional memory requires time,
customers, and stakes—things money can’t shortcut.
One divergence worth noting: Some companies win through horizontal breadth,
others through vertical depth. n8n’s workflows apply across
industries—marketing, operations, engineering, and finance. Harvey’s value is
concentrated in a single domain, where regulatory complexity and liability
create natural barriers. Both approaches build on themselves, but they build
different things: One accumulates integration knowledge across use cases; the
other accumulates domain expertise within a single use case. The horizontal play
bets on ubiquity; the vertical play bets on irreplaceability.
The model alone is rarely the moat.
At 2:17 a.m., your customer’s AI agent will evaluate your value. The winners
aren’t building better models or stickier interfaces. They’re building whatever
takes the longest to rebuild.
--------------------------------------------------------------------------------
Tina He
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGZrcHhscyIsInBvc2l0aW9uIjo0N30=]
is a writer and investor at Pace Capital
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEJvcmluZyBCdXNpbmVzc2VzIFRoYXQgV2lsbCBEb21pbmF0ZSB0aGUgQUkgRXJhIiwicG9zdF9pZCI6Mzg5MCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcGFjZWNhcGl0YWwuY29tLyIsInBvc2l0aW9uIjo0OH0=]
interested in systems of behaviors and beliefs enabled by new markets, networks,
and technologies. She led developer tools at Base
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after being the cofounder and CEO of Station Labs
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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The Boring Businesses That Will Dominate the AI Era
hello@every.to1/12/2026
Plus: Personal projects took over the holiday break
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CLAUDE CODE IN A TRENCHCOAT
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PLUS: PERSONAL PROJECTS TOOK OVER THE HOLIDAY BREAK
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When the Every staff convened after the holiday break, the biggest topic of
conversation was personal projects. It wasn’t just our team that was tinkering
around; on X, there was an explosion of people who used the downtime to take
their first steps with Claude Code and other AI tools, build projects they’d
always dreamed of realizing, and even convert a few parents and grandparents in
the process. Given that AI tools are often still tightly limited in corporate
settings, these personal wins are a key way that this tech spreads and people
become advocates in the workplace. As Monologue
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general manager Naveen Naidu
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wrote in a personal essay
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reflecting on his 2025 odyssey: Your side project could become your whole new
direction. Here are a couple of our favorite holiday builds:
A HOME BASE FOR RECORD COLLECTORS
“I made DIG—short for ‘Discover In Grooves’—after taking Every’s Claude Code for
Beginners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NsYXVkZTEwMS5ldmVyeS50by8iLCJwb3NpdGlvbiI6OX0=]
course. I had zero coding experience, but I started building anyway. I’m a vinyl
record collector, and I’ve always been frustrated by how fragmented the
experience is—new releases scattered across subreddits, blogs, Instagram,
disconnected tools. DIG is my attempt to fix that: one hub for discovery,
tracking, collecting, and a social layer, with Claude-powered features that
don’t exist yet.
(Screenshots courtesy of Anthony Scarpulla.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3889/optimized_80df2eb7-3487-4d68-bf16-6e6849c56bd5.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM4ODkvb3B0aW1pemVkXzgwZGYyZWI3LTM0ODctNGQ2OC1iZjE2LTZlNjg0OWM1NmJkNS5wbmciLCJwb3NpdGlvbiI6MTB9(Screenshots
courtesy of Anthony Scarpulla.)
I learned by doing—getting my hands dirty in Claude Code, deploying to Vercel,
wiring up Spotify and Discogs APIs. A year ago, I never would’ve thought I could
do any of that. The hardest part has been knowing when to stop. With vibe
coding, there’s always something new to add. At some point, you have to ship.
The real limitation is imagination. You can build almost anything if you’re
willing to experiment. My advice: Just start. That, and set up GitHub properly
from day one—I accidentally deleted my entire app early on because I didn’t
realize Claude Code sessions are ephemeral. If you’re interested .n DIG, sign up
for the waitlist
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3dhaXRsaXN0LmRpZ2NyYXRlcy5jb20vIiwicG9zaXRpb24iOjExfQ==]
or follow its progress on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RpZ2NyYXRlcyIsInBvc2l0aW9uIjoxMn0=].”—Anthony
Scarpulla, social media manager
A HEALTH ASSISTANT THAT TAKES REQUESTS
“I got lazy with my Oura app because it required me to log in and track my
activity, and I stopped caring. The advice was generic—like ‘Sleep more.’ Yes, I
know I need to sleep more. I wanted something more personalized: When should I
start winding down? When should I do deep, focused work given how I’d slept? It
was one-dimensional.
So I built my own AI health assistant hooked to my email, calendar, Oura Ring,
and Apple Health. I get personalized updates at 7 a.m. and 9 p.m., and whenever
my heart rate gets elevated and it looks like it’s veering into stress mode, I
get a nice reminder to take a break. It’s wonderful.
(Screenshot courtesy of Ashwin Sharma.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3889/optimized_8c0ec53f-975f-4997-b043-ae521eff1edf.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2QyNG92aGd1OHM3MzQxLmNsb3VkZnJvbnQubmV0L3VwbG9hZHMvZWRpdG9yL3Bvc3RzLzM4ODkvb3B0aW1pemVkXzhjMGVjNTNmLTk3NWYtNDk5Ny1iMDQzLWFlNTIxZWZmMWVkZi5wbmciLCJwb3NpdGlvbiI6MTN9(Screenshot
courtesy of Ashwin Sharma.)
What helped me get started? Honestly, a bucketload of curiosity, time, and
compound engineering essays from Every CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE0fQ==]
and Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6MTV9]
general manager Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BraWVyYW5fMTM1NSIsInBvc2l0aW9uIjoxNn0=].
The hardest part was finding a good playlist to listen to while Claude did
everything for me.
I had hiccups building things with previous AI models, but after experimenting
with Claude Code in the terminal, I’ve become a believer. Find a problem that’s
haunting you and spend some time with Claude Code figuring out how to solve it.
You won’t regret it.”—Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy5nbHAxZGlnZXN0LmNvbS8iLCJwb3NpdGlvbiI6MTd9]
KNOWLEDGE BASE
🎧 “Reid Hoffman Makes Five Predictions About AI in 2026”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvcmVpZC1ob2ZmbWFuLW1ha2VzLWZpdmUtcHJlZGljdGlvbnMtYWJvdXQtYWktaW4tMjAyNiIsInBvc2l0aW9uIjoxOH0=]
by Rhea Purohit/AI & I: LinkedIn’s cofounder has a habit of being right about
the future, so Dan asked what he sees coming. Hoffman’s bets: Agents will break
out of coding into everything else. One person directing agents will have the
capacity of an entire team—his working definition of AGI for 2026. Enterprises
that don’t deploy agents at every meeting will fall behind. Discourse will get
uglier even as the tools improve. And biology—treated as a language to model
molecules—will be the next frontier. 🎧 🖥 Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS81alZkWko3NTNsVE9yMmpuSmM0VTdRIiwicG9zaXRpb24iOjE5fQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS9jYS9wb2RjYXN0L2FpLWluLTIwMjYtcmVpZC1ob2ZmbWFucy1wcmVkaWN0aW9ucy1vbi1hZ2VudHMtd29yay9pZDE3MTk3ODkyMDE_aT0xMDAwNzQ0MTQ1ODAwIiwicG9zaXRpb24iOjIwfQ==],
or watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMDg5MzIwNDk2MTMxODkzNjUiLCJwb3NpdGlvbiI6MjF9]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVF5aWVyR0RsTU9ZIiwicG9zaXRpb24iOjIyfQ==].
“I Asked Claude the Question I Could Never Ask My Boss”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaS1hc2tlZC1jbGF1ZGUtdGhlLXF1ZXN0aW9uLWktY291bGQtbmV2ZXItYXNrLW15LWJvc3MiLCJwb3NpdGlvbiI6MjN9]
by Katie Parrott/Working Overtime: Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BrYXRpZS5wYXJyb3R0MTIiLCJwb3NpdGlvbiI6MjR9]
operates on the assumption that she’s about to be fired at all times. So when
year-end planning required her to analyze her own performance data, she braced
for confirmation. Instead, the numbers showed she was driving a quarter of
Every’s subscription trials with only 15 percent of the content. She asked
Claude a bold question: Am I good at my job? It said yes—and pushed back every
time she tried to explain the data away. Read this for a framework on using AI
to build the case for your own value.
“The Heyday of the Writing-first Practitioner”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvdGhlLWhleWRheS1vZi10aGUtd3JpdGluZy1maXJzdC1wcmFjdGl0aW9uZXIiLCJwb3NpdGlvbiI6MjV9]
by Eleanor Warnock: AI makes it easy to generate content. But does the advantage
of being a prolific writer disappear when everyone can write? Every’s new
managing editor argues it doesn’t. Fred Wilson, Julie Zhuo, and Warren Buffett
didn’t build their reputations by outsourcing prose; they write to think, not
just to market. Eleanor Warnock maps where this archetype thrives. Read this for
her full framework and how she wields her own tech stack.
“How AI Made Pricing Hard Again”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3AvaG93LWFpLW1hZGUtcHJpY2luZy1oYXJkLWFnYWluIiwicG9zaXRpb24iOjI2fQ==]
by Anh-Tho Chuong: Traditional SaaS had near-zero marginal costs—once you built
it, growth was free. AI flipped that dynamic. Now every user action costs money,
and the companies growing fastest are often bleeding the most. As the founder of
a Y Combinator-backed open-source billing company, Anh-Tho Chuong has unique
insight into the pricing models that work for AI startups. The upshot: Pricing
is no longer a finance problem, it’s a product problem. Read this before your
next feature launch.
“Agent-native Architectures: How to Build Apps After the End of Code”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvYWdlbnQtbmF0aXZlLWFyY2hpdGVjdHVyZXMtaG93LXRvLWJ1aWxkLWFwcHMtYWZ0ZXItdGhlLWVuZC1vZi1jb2RlIiwicG9zaXRpb24iOjI3fQ==]
by Dan Shipper/Chain of Thought: Traditional software is a skyscraper—every beam
load-tested, every force obeying the blueprint. Agent-native software is a
garden. The core isn’t code but an agent, something squishy and
alive—agent-native apps are like Claude Code in a trenchcoat. Dan lays out the
full paradigm shift and announces a complete guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2d1aWRlcy9hZ2VudC1uYXRpdmU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjI4fQ==],
plus a compound engineering plugin for Claude Code. Read this for the
architecture that’s replacing traditional software development.
--------------------------------------------------------------------------------
FROM EVERY STUDIO
CORA LETS YOU CUSTOMIZE HOW IT DRAFTS EMAILS
Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIiLCJwb3NpdGlvbiI6Mjl9]
can adapt to how you actually write. GM Kieran Klaassen shipped new Draft
settings that let you add your signature, choose how many draft options you want
to see, and toggle auto-drafting on or off depending on how much help you need.
You can update everything in Cora’s Settings → Drafts, or just tell the
Assistant what you want: “Set my signature to...” or “Turn off auto-drafting.”
The goal is to save you time without losing the personal details that make your
emails feel like yours.
SPARKLE’S GETTING SMARTER ABOUT CLUTTER
Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21ha2VpdHNwYXJrbGUuY28iLCJwb3NpdGlvbiI6MzB9]
is learning to spot the files you’ve been meaning to delete for
years—screenshots you took once and forgot, archives you downloaded but never
opened, or duplicates hiding under different names. Keep an eye out for updates
coming soon.
GO BEHIND THE SCENES WITH THE CURSOR TEAM
This Friday at 12 p.m. ET, we’re hosting Cursor Camp
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvdXJzZXMvY3Vyc29yLWNhbXAvcHVyY2hhc2U_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjMxfQ==]—a
live, hands-on workshop with the team building one of the most powerful AI
coding tools available. You’ll learn Cursor’s core features, get tactical tips
from the engineers who build it, and see how the Every team uses it in real
workflows. This is live-only (no recording), and Cursor is offering free credits
to paid subscribers who attend. This camp is sponsored by Cursor. Learn more
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL29uLWV2ZXJ5L2Zvci1wYWlkLXN1YnNjcmliZXJzLW9ubHktZXZlcnktcy1jdXJzb3ItY2FtcCIsInBvc2l0aW9uIjozMn0=]
and register
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NvdXJzZXMvY3Vyc29yLWNhbXAvcHVyY2hhc2U_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjMzfQ==].
--------------------------------------------------------------------------------
ALIGNMENT
Speech as creative force. I no longer use my keyboard. Typing feels prehistoric,
like dragging a club across the savanna, grunting at prey. Everything I do is
voice now. Emails, notes—even this essay.
I became a voice convert over Christmas after downloading Clawdbot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL3N0ZWlwZXRlL3N0YXR1cy8yMDA3OTM1MDU4NTQ0NjMxOTUyIiwicG9zaXRpb24iOjM0fQ==]
on WhatsApp. It’s become my personal assistant and health coach all wrapped into
one. I tell it what I need and it happens. Book a table, draft that email in my
voice, remind me about the thing I can’t remember but you know is at 2 p.m.… you
know, the thing on my calendar—the thing! And it does.
Last week I stopped myself mid-sentence and thought: Have we become like Greek
gods? Those deities who simply spoke and the world rearranged itself? Perhaps.
Because turning voice into material, concrete action is so seductive and easy, I
believe we’re returning to an oral culture where the primary interface between
thought and reality is speech. But unlike oral cultures of the past, we have a
precise record of the original thought, unaltered by the passage of time or
minute changes in each retelling. What’s more, I can speak in half-baked
thoughts, even vibes—and the machine converts it into cold, hard precision. It
completely bypasses the work of translating the mess of consciousness into
something others can actually understand.
We wanted flying cars. Instead we got the voice of a god, whispering to machines
that actually listen.—AS
Do you want to get voice-pilled? Use Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL21vbm9sb2d1ZS50byIsInBvc2l0aW9uIjozNX0=].
--------------------------------------------------------------------------------
That’s all for this week! Be sure to follow Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQ2xhdWRlIENvZGUgaW4gYSBUcmVuY2hjb2F0ICIsInBvc3RfaWQiOjM4ODksInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjM2fQ==]
and on LinkedIn
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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Claude Code in a Trenchcoat
hello@every.to1/11/2026
A new software paradigm for the AI age
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Chain of Thought
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AGENT-NATIVE ARCHITECTURES: HOW TO BUILD APPS AFTER THE END OF CODE
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A NEW SOFTWARE PARADIGM FOR THE AI AGE
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by Dan Shipper
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--------------------------------------------------------------------------------
Traditional software is built like a skyscraper.
Any application you use daily—whether it’s Word, Figma, or Gmail—is a bronze and
glass facade towering 500 feet above the street. It is a lobby with travertine
walls that smells faintly of sandalwood. Every beam is load-tested. Every force
and flow obeys the blueprint.
Just to be real with you, I am jealous of architects. I often moonlight as one,
but as a programmer, my skyscrapers are shoddy. I start before the blueprint is
final; I dig a foundation and sink some beams, but they are usually off by an
eighth of an inch. By the time we get to the fifth story, I need a real
architect to take over.
But AI enables a new kind of software, one that’s more like growing a garden
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3NlZWluZy1jcmVhdGl2aXR5LWxpa2UtYS1sYW5ndWFnZS1tb2RlbCIsInBvc2l0aW9uIjo3fQ==]
than it is building a skyscraper. I’ve been calling it an agent-native
architecture
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjh9]—and
we’ve pivoted our whole software strategy at Every
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around it.
The core of an agent-native architecture is not code. Instead, as the name
implies, the core is an agent—something squishy and alive, planted in sun and
soil. Each feature of the app is a prompt to the agent that names the result to
achieve, not a set of steps to follow. That’s why I often think of agent-native
apps as Claude Code in a trenchcoat.
Because the agent handles the how, developers only have to name the what. This
makes apps faster to build, fix, and change. It also makes them malleable
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3doYXQtY29tZXMtYWZ0ZXItc2FhcyIsInBvc2l0aW9uIjoxMH0=]:
Users can alter how the app behaves just by changing words in a language we
already speak. This levels the playing field of power. Software becomes
something we build together, not something only a rarefied few can do.
A gardener clips and weeds, but ultimately gardens grow into something that
cannot be anticipated or specified
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3NlZWluZy1saWtlLWEtbGFuZ3VhZ2UtbW9kZWwiLCJwb3NpdGlvbiI6MTF9].
It is wild, flexible, and free. And for someone like me—and for millions of
others—it’s the first time that the way I build isn’t a liability.
Agent-native architectures are terrifying and unintuitive from an architect’s
perspective.
“How can we allow software so much freedom?” This, of course, is really a
question about users and ourselves.
I wonder if, in a few years, living in a garden of agents, we’ll look back at
our era of tall, precise, and perfect skyscrapers wistfully. A gorgeous,
elaborate attempt to impose total control on a world that doesn’t want to be
controlled.
THE COMPLETE GUIDE TO AGENT-NATIVE ARCHITECTURES
Today, we’re publishing a complete guide to agent-native architectures
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlIiwicG9zaXRpb24iOjEyfQ==]
on Every.
I wrote it with Claude, and it has everything from a high-level breakdown of
agent-native architecture principles to low-level implementation details. If
you—or your agent—want to become an expert on agent-native architectures, you
should read it:
Read the guide
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWdlbnQtbmF0aXZlP3NvdXJjZT1wb3N0X2J1dHRvbiIsInBvc2l0aW9uIjoxM30=]
We’ve also published this guide as a skill in our compound engineering plugin
for Claude Code.
Install compound engineering plugin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2NvbXBvdW5kLWVuZ2luZWVyaW5nLWhvdy1ldmVyeS1jb2Rlcy13aXRoLWFnZW50cz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTR9]
--------------------------------------------------------------------------------
Dan Shipper is the cofounder and CEO of Every, where he writes the Chain of
Thought
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0IiwicG9zaXRpb24iOjE1fQ==]
column and hosts the podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNXFYMW5SVGFGc2ZXZG1kajVKV08xRyIsInBvc2l0aW9uIjoxNn0=].
You can follow him on X at @danshipper
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and on LinkedIn
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and Every on X at @every
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and on LinkedIn
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and on LinkedIn
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Dictate effortlessly with Monologue
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZS9mZWVkYmFjaz9yYXRpbmc9YW1hemluZ1x1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozMn0=]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZS9mZWVkYmFjaz9yYXRpbmc9Z29vZFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjozM30=]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiQWdlbnQtbmF0aXZlIEFyY2hpdGVjdHVyZXM6IEhvdyB0byBCdWlsZCBBcHBzIEFmdGVyIHRoZSBFbmQgb2YgQ29kZSAiLCJwb3N0X2lkIjozODg4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L2FnZW50LW5hdGl2ZS1hcmNoaXRlY3R1cmVzLWhvdy10by1idWlsZC1hcHBzLWFmdGVyLXRoZS1lbmQtb2YtY29kZS9mZWVkYmFjaz9yYXRpbmc9bWVoXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjM0fQ==]
Bad
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Agent-native Architectures: How to Build Apps After the End of Code
hello@every.to1/9/2026
(
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/wnh2hghq8e0xqri7/aHR0cHM6Ly9ldmVyeS50bw==
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Hi there,
Over the past few weeks, a wave of people has realized how
powerful AI coding tools are. Ideas you couldn't build before are
suddenly possible.
If you've been curious about these tools, or if you've been
seeing what everyone's building and want to learn how to do it
yourself, this is your chance.
We're hosting Cursor Camp (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/reh8hohmng6wm0s2/aHR0cHM6Ly9ldmVyeS50by9jb3Vyc2VzL2N1cnNvci1jYW1wL3B1cmNoYXNl
): a live, hands-on workshop with the team building one of the
most powerful AI coding tools available. This camp is sponsored
by Cursor (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/8ghqhohokmrqoqak/aHR0cHM6Ly9jdXJzb3IuY29tLw==
).
Cursor Camp
Friday, January 16
12 p.m. ET
Live on Zoom
-->Upgrade to attend (
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)
Upgrade to attend ( https://every.to/courses/cursor-camp/purchase
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Cursor (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/vqh3hrho8zweogbg/aHR0cHM6Ly9ldmVyeS50by92aWJlLWNoZWNrL3ZpYmUtY2hlY2stY3Vyc29yLTItMC1hbmQtY29tcG9zZXItMS1hbHBoYQ==
) is an AI code editor designed to help you write and edit code
more efficiently. Here's what you'll learn:
* Lee Robinson (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/l2hehmhlw8x6lwf6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2xlZWVyb2Iv
), VP of developer education at Cursor, walks through Cursor's
core features and how to use them effectively in your workflow.
* Sam Whitmore (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/m2h7h5h3wd4m32tm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3Nqd2hpdG1vcmUv
), a software engineer at Cursor, shares tactical tips from
building Cursor itself and answers your questions about the
product
* Dan Shipper (
https://0ab9ee3d.click.convertkit-mail2.com/v8upmpqogwurhvm352xighv3xwmllh9hlq4mq/e0hph7h758rq7vu8/aHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlcg==
), Kieran Klaassen (
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), and the Every team demonstrate how they use Cursor, including
how to use compound flows inside it.
At the end, we'll open the floor for live Q&A with the Cursor
team.
This event is exclusively for paid subscribers.
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)
Upgrade to attend ( https://every.to/courses/cursor-camp/purchase
)Once you upgrade and RSVP, you will receive an email with the
event details.
Note: This is a live-only session—no recording will be shared
afterward. Cursor is offering free credits to paid subscribers
who attend, and we'll share the code at the end of the session.
We hope to see you there.
—The Every team
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You’re invited to Every’s Cursor Camp for paid subscribers
hello@every.to1/8/2026
How some of the world’s most famous investors and operators stand out—and why AI
sharpens this edge
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
THE HEYDAY OF THE WRITING-FIRST PRACTITIONER
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1oZXlkYXktb2YtdGhlLXdyaXRpbmctZmlyc3QtcHJhY3RpdGlvbmVyIiwicG9zaXRpb24iOjF9]
HOW SOME OF THE WORLD’S MOST FAMOUS INVESTORS AND OPERATORS STAND OUT—AND WHY AI
SHARPENS THIS EDGE
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3RoZS1oZXlkYXktb2YtdGhlLXdyaXRpbmctZmlyc3QtcHJhY3RpdGlvbmVyIiwicG9zaXRpb24iOjJ9]
by Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZWxlYW5vcl9iMDM0NzRfMSIsInBvc2l0aW9uIjozfQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3886/full_page_cover_Heyday_writing.png]
Midjourney/Every illustration.
AI makes it trivially easy to generate content—so does the advantage of being a
prolific public writer disappear when everyone can write? Eleanor Warnock
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2VsZWFub3Itd2Fybm9jay02YTY3MTAzNy8iLCJwb3NpdGlvbiI6NH0=],
Every’s new managing editor, argues the opposite: In a world flooded with
AI-generated text, “writing-first practitioners” like Fred Wilson, Julie Zhuo,
and Warren Buffett have an edge that only sharpens. These are professionals who
write to think, not just to market—and their cultivated voice and hard-won
networks can’t be prompted into existence. Her piece maps where this archetype
thrives, why companies should hire them (and let them keep writing), and the
tech stack she uses herself.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6NX0=]
Was this newsletter forwarded to you? Sign up
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to get it in your inbox.
--------------------------------------------------------------------------------
Ten minutes into a professional meet-cute at a Parisian café, the venture
capitalist who had reached out on LinkedIn laid her cards on the table: “I want
you to help our firm with marketing.”
“Why me?” I asked. She hadn’t asked for references, and the few minutes we spent
together could hardly count as an interview.
“Because I like your writing,” she said. “It’s no-bullshit.”
This wasn’t the first time writing had opened a door for me. And I’m not the
only one. Across knowledge work fields, I see what I call writing-first
practitioners: professionals who use consistent public writing—on blogs, in
newsletters, through op-eds, on social media—to sharpen their thinking, build
networks, and attract opportunity.
Fred Wilson, the legendary venture capitalist who started his blog
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hdmMuY29tLyIsInBvc2l0aW9uIjo3fQ==]
in 2003, fits this archetype. He credits his writing with helping him win deals
and hone his investment judgment. So does Julie Zhuo, former vice president of
product design at Facebook, who turned her insights on management into a
bestselling book
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuanVsaWV6aHVvLmNvbS9ib29rL21hbmFnZXIuaHRtbCIsInBvc2l0aW9uIjo4fQ==]
and now writes regularly on Substack
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9sZy5zdWJzdGFjay5jb20vIiwicG9zaXRpb24iOjl9].
Similarly, longtime blogger Alex Danco was hired last year
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hbGV4ZGFuY28uY29tLzIwMjUvMDgvMTIvaW0tam9pbmluZy1hMTZ6LyIsInBvc2l0aW9uIjoxMH0=]
by venture capital firm Andreessen Horowitz as an editor at large from his role
as director of product at Shopify. And of course, we can’t forget the OG:
legendary investor Warren Buffet… more on him later.
Though the glow of brand building and content marketing are usually the things
that make people jealous of these individuals, that’s not why they write and,
indeed, not the greatest benefit of their urge to scribble. These individuals
write first and foremost for themselves. Through the personal and often intimate
act of putting words down, taking an intellectual stance and sharing that with
the world, they end up making better decisions about where to invest their money
or time.
Writing-first practitioners have always competed on distribution; anyone can
start a blog or post on LinkedIn. Now, with AI, they’re competing on production,
too. As tools like Claude and ChatGPT make it trivially easy to generate
content, does the writing-first edge disappear when everyone can write?
After years of sharing my own perspectives publicly as a business and tech
journalist
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9zaWZ0ZWQuZXUvYXV0aG9yL2VsZWFub3Itd2Fybm9jayIsInBvc2l0aW9uIjoxMX0=],
newsletter writer
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZWxlYW5vdC5lcy8iLCJwb3NpdGlvbiI6MTJ9],
and coaching investors and early-stage founders on how to share theirs, I
believe that if anything, AI will sharpen the advantage that these practitioners
have. That’s also why I joined Every late last year as managing editor. Drawing
on these experiences, I’ll demonstrate where writing-first practitioners shine
and why companies should want to hire them in 2026.
WHERE WRITING CREATES DISPROPORTIONATE LEVERAGE
The writing-first archetype exists in any profession built on expertise and
trust, from roles like marketing to professions that require formal credentials,
such as medicine. Writing creates disproportionate advantages under these
conditions:
1. Results and track record lag or stay hidden. It takes a decade to know if a
venture capitalist is a good company picker. An executive coach’s impact on
a client’s career after years of counseling may never be shared publicly. In
fields where results and track record lag or stay hidden, writing is an
interim signal of competence. AI can generate content, but it can’t
demonstrate judgment accumulated over years of experience.
2. Profit opportunities flow through networks. In venture capital, access to
the best deals directly impacts returns, something that communications
professional Lulu Cheng Meservey (and her LPs) keenly understood when she
raised a $40 million fund last month
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuYXhpb3MuY29tLzIwMjUvMTIvMDcvbHVsdS1jaGVuZy1tZXNlcnZleS12ZW50dXJlLWNhcGl0YWwiLCJwb3NpdGlvbiI6MTN9].
For executive recruiters, access to talent can determine success or failure.
Writing makes investors, collaborators, and candidates aware of you even
before you need them. AI-generated content might fill a feed, but it doesn’t
build the trust that makes someone open your cold email.
3. Fast-moving or emerging industries. In fast-moving or emerging industries
like tech, the window to act is short. Writing forces real-time synthesis;
you process what’s happening, form a view, and spot openings while others
are still waiting for clarity. AI tools can summarize what’s already known,
but they can’t give you a point of view on what you don’t yet know.
4. Output is subjective, and clients aren’t experts. In fields like design,
branding, consulting, and coaching, clients often lack the expertise to
judge quality directly. When a Fortune 500 company hires a branding agency,
the decision-makers usually aren’t designers. Instead, these clients rely on
proxies such as referrals and reputation. Writing positions you as someone
worth trusting.
One could argue that podcasts and, in particular, video podcasts, can serve a
similar purpose as a medium that allows professionals to publicly share and gain
recognition for a point of view. There is a larger umbrella of “content-first
practitioners” that includes podcasters like investor Harry Stebbings, who
parlayed his 20VC
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudGhldHdlbnR5bWludXRldmMuY29tLyIsInBvc2l0aW9uIjoxNH0=]
podcast
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudGhldHdlbnR5bWludXRldmMuY29tLyIsInBvc2l0aW9uIjoxNX0=]
into founding a venture firm.
While podcasting can be a way to process and shape ideas in real
time—particularly if the podcast involves conversations with other smart
practitioners—writing imposes a discipline on thought that podcasts do not.
Writing publicly requires one to commit to an angle and a view, distilled into
something clear and concise. You are forced to take a decisive step in one
direction or another, a process that, done over and over again, becomes progress
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3dyaXRpbmctYXMtYS13YXktb2YtdGhpbmtpbmciLCJwb3NpdGlvbiI6MTZ9].
Compared to this, hours-long podcasts feel more like a first draft of thinking.
WHY AI SHARPENS THE EDGE
When that venture capitalist in Paris glommed onto my writing, what she liked
wasn’t any particular thing I said but how I said it, my “no-bullshit” voice.
Just as writing hones your thinking, over time it hones your style of thinking,
expressed outwardly as your writing voice.
Even the best writers don’t start out with a fully formed voice. The essays and
fiction I wrote 10 years ago are totally different from what they are now, and
that reflects the writing I’ve done, the writing I’ve read, and what I’ve
learned from both. When the whole world is working with AI tools that tend to
normalize writing to an unobjectionable range, the cultivation of a uniquely
personal voice becomes even more valuable. This observation isn’t new
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL3doYXQtYmVjb21lcy12YWx1YWJsZS13aGVuLWFpLW1ha2VzLWNyZWF0aXZlLXdvcmstZWFzeSIsInBvc2l0aW9uIjoxN30=],
but it bears repeating: The practitioners who have developed a unique and
recognizable voice have a head start that cannot be prompted into existence.
There’s a less obvious way AI sharpens this edge: networks. As AI tools make
data analysis and information synthesis easier, proprietary human relationships
become more valuable. Writing has always been a way to attract those
relationships—people reaching out because they’ve read your work and want to
connect. In a world where everyone can synthesize information, the network
you’ve built by thinking in public becomes your true moat.
THE CATCH: YOU CAN’T FAKE IT
I often get asked by founders and investors how I can create this magic for
them. They want the inbound leads, the reputation and the network effects…the
glow. The bad news: If you’re asking how to become this archetype, chances are
you won’t.
In my experience, people who are writing-first practitioners start not because
they are eager to build their network or get ahead in their career. They write
because they can’t stop themselves. They have a natural aptitude for processing
ideas on page or screen. They would be writing whether they had 10 followers or
100,000—and very often they build the 100,000 from those first 10. This can’t be
forced. And it can’t be outsourced.
What usually happens is that someone tries for a while, then runs out of steam.
Or they hire me to ghostwrite, and I end up generating not just the words but
the ideas—because they don’t actually have much to say, or because they don’t
understand that forcing yourself to do the writing is how you get more ideas.
It takes courage, too. Writing-first practitioners dare to put things out there
that they know might be wrong in a few years. They aren’t afraid for their
writing to get feedback and criticism, or push on even when they are afraid.
They understand that the writing is a means to an end, not a performance.
That is not to discourage people who have been writing diligently in private.
Everyone who became a writing-first practitioner had to put themselves out there
for the first time at some point. When I’ve been nervous about going public with
something, I’ve asked professional contacts to give me feedback (“I’ll give you
credit at the bottom of the piece
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jaGllZndvcmRvZmZpY2VyLnN1YnN0YWNrLmNvbS9wL3RoZS1vbmUtdGhpbmctd3JpdGVycy1nZXQtd3JvbmctYWJvdXQiLCJwb3NpdGlvbiI6MTh9]”)
and friends to keep me accountable for publishing (“WhatsApp me on Friday to
check if I’ve published this”).
WHY YOU SHOULD HIRE WRITING-FIRST PRACTITIONERS
If you are an employer, you should want to hire writing-first practitioners—and
let them do their thing.
By bringing attention to themselves, they automatically bring attention to your
company. For example, many people who are prolific writers have told me their
writing has given them the opportunity to speak at industry conferences with
more frequency than non-writers, giving their employers some free publicity.
Don’t forget that other magic of writing, either; these individuals are
sharpening their perspectives through words and bringing that to your customers.
Yet many companies get this wrong. I’ve interviewed at places that were visibly
nervous about me writing on LinkedIn or contributing journalistic pieces to
external media, which was odd, because my writing and personal brand were often
the reason why they wanted to interview me in the first place.
An angel investor I know went to work for a big tech company and was told he’d
need to shut down his long-running podcast about startups. He pushed back and
eventually negotiated the communications team’s sign-off only for episodes in
which he spoke about his employer…which was never. He has long since left that
employer, but his podcast continues.
A writing-first practitioner with a platform is free marketing for your
business. The risk of them writing something reputationally damaging to your
business is near zero; why would they want to jeopardize the company that pays
their bills? That tiny risk is far outweighed by having smart people associated
with your company.
Finally, writers are good communicators full stop, so they are an internal asset
when we consider how much money poor communications costs companies
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cudGhlYXRsYW50aWMuY29tL3Nwb25zb3JlZC9ncmFtbWFybHktMjAyNC90aGUtaGlnaC1zdGFrZXMtb2YtcG9vci1jb21tdW5pY2F0aW9uLzM4NzcvIiwicG9zaXRpb24iOjE5fQ==]—Grammarly
puts it at an estimated $9,284 per worker annually
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ3JhbW1hcmx5LmNvbS9idXNpbmVzcy9sZWFybi93b3JrZm9yY2UtcHJvZHVjdGl2aXR5LWdsb3NzYXJ5LyIsInBvc2l0aW9uIjoyMH0=].
THE TECH STACK FOR WRITING-FIRST PRACTITIONERS
Even if AI won’t turn anyone into a writing-first practitioner, those who do put
writing first can get a lot out of AI. Here’s my tech stack:
1. Otter: I use Otter
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vdHRlci5haS8iLCJwb3NpdGlvbiI6MjF9]
for recording conversations and capturing quotes from those conversations.
While I think Granola
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ3Jhbm9sYS5haS8iLCJwb3NpdGlvbiI6MjJ9]’s
summary feature is better, the journalist in me always wants to have the raw
transcript and recording.
2. Claude projects: I keep separate projects for each of my writing worlds,
including the writing I do after living in Japan for many years and speaking
the language fluently. For example, I have one project for my
Japanese-language writing with instructions that include context about the
specific topics I cover in Japanese. The project documents include samples
of my Japanese writing.
3. Substack/LinkedIn: These are my primary distribution channels, though X is
also fertile ground for writing-first practitioners.
4. Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hcHAud3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6MjN9]:
The writing I do for articles and newsletters is always 100 percent me, no
AI, but for things like quick updates on LinkedIn, I use Every’s AI writing
tool Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiVGhlIEhleWRheSBvZiB0aGUgV3JpdGluZy1maXJzdCBQcmFjdGl0aW9uZXIiLCJwb3N0X2lkIjozODg2LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93cml0ZXdpdGhzcGlyYWwuY29tLyIsInBvc2l0aW9uIjoyNH0=]
for the draft. I love that it gives you three drafts to play around with and
compare, and I find that when I use the Writing Style trained on my LinkedIn
posts, I get better output than on Claude.
THE ARCHETYPE ENDURES
Years before my coffee interview with the venture capitalist, on the first week
of my MBA program in France, a thick FedEx envelope arrived from my dad. Inside:
a stack of decades of Warren Buffett’s shareholder letters.
I learned as much from those letters as I did from my finance coursework.
Buffett wasn’t trying to teach me directly—he was writing to his shareholders,
processing his own thinking, building a public record of his judgment. But I
benefited all the same.
This is the other side of the writing-first practice: Readers benefit, too. Fred
Wilson’s blog has taught a generation of founders how to think about venture
capital. Julie Zhuo’s writing has shaped how thousands of managers approach
their work. These practitioners have created—and are still creating—a body of
knowledge that others can learn from long after they’re gone.
AI might be able to simulate the no-nonsense style of a Warren Buffett letter,
but it can’t replicate his self-criticism and generosity with lessons, hard-won
from real-life experience and honed through his very act of writing.
That’s why this archetype endures. And if you’re not a writing-first
practitioner, the next best thing is to find them—and start reading.
--------------------------------------------------------------------------------
Eleanor Warnock is the managing editor at Every. She has been a business
journalist and editor at the Wall Street Journal and the Financial Times-backed
Sifted, and is an advisor to Bek Ventures. Follow her on LinkedIn
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and Substack
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Meh
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Bad
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The Heyday of the Writing-first Practitioner
hello@every.to1/8/2026
LinkedIn’s cofounder on agents beyond coding, AGI, and the skill that matters
next
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/97/small_ai_and_i_cover_1.png]
AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxfQ==]
REID HOFFMAN MAKES FIVE PREDICTIONS ABOUT AI IN 2026
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2IiwicG9zaXRpb24iOjJ9]
LINKEDIN’S COFOUNDER ON AGENTS BEYOND CODING, AGI, AND THE SKILL THAT MATTERS
NEXT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2IiwicG9zaXRpb24iOjN9]
by Rhea Purohit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQHJoZWFfNTYxOCIsInBvc2l0aW9uIjo0fQ==]
Watch on YouTube [https://img.youtube.com/vi/QyierGDlMOY/hqdefault.jpg] Play
[https://every.to/play-solid-full.png] YouTube
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvUXlpZXJHRGxNT1kiLCJwb3NpdGlvbiI6NX0=
Reid Hoffman. Midjourney/Every illustration.
TL;DR: Today, we’re releasing a new episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjo2fQ==],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6N30=]
sits down with Reid Hoffman, the cofounder of LinkedIn, author, and venture
capitalist to talk about Hoffman’s predictions about AI for 2026. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAwODkzMjA0OTYxMzE4OTM2NSIsInBvc2l0aW9uIjo4fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvUXlpZXJHRGxNT1kiLCJwb3NpdGlvbiI6OX0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzVqVmRaSjc1M2xUT3Iyam5KYzRVN1E_c2k9enpLYkJNSG9UUEtraWs0VkwzRlFlQSIsInBvc2l0aW9uIjoxMH0=]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvYWktaW4tMjAyNi1yZWlkLWhvZmZtYW5zLXByZWRpY3Rpb25zLW9uLWFnZW50cy13b3JrL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDQxNDU4MDAiLCJwb3NpdGlvbiI6MTF9].
Was this newsletter forwarded to you? Sign up
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to get it in your inbox. Plus: Help us scale the only subscription you need to
stay at the edge of AI. Explore open roles at Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5zby9Kb2JzLUV2ZXJ5LTI1Y2NhNGYzNTVhYzgwYzVhZDZlZTdhNmU5M2Q2YjRlIiwicG9zaXRpb24iOjEzfQ==].
--------------------------------------------------------------------------------
From cofounding LinkedIn to backing OpenAI early, Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnJlaWRob2ZmbWFuLm9yZy8iLCJwb3NpdGlvbiI6MTR9]
is in the habit of being right about the future, so we wanted to know what he
saw coming in 2026.
In his third
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tb24taG93LWFpLW1pZ2h0LWFuc3dlci1vdXItYmlnZ2VzdC1xdWVzdGlvbnMiLCJwb3NpdGlvbiI6MTV9]
appearance
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tcHJlcGFyZS1mb3ItYWdpLWFjY29yZGluZy10by1yZWlkLWhvZmZtYW4iLCJwb3NpdGlvbiI6MTZ9]
on AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdCIsInBvc2l0aW9uIjoxN30=],
Hoffman lays out his predictions for where AI will go in the 12 months ahead. He
talks to Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGRhbnNoaXBwZXIiLCJwb3NpdGlvbiI6MTh9]
about how agents will break out of coding into other domains and who’s winning
the coding agent race. They also get into how Hoffman defines artificial general
intelligence
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYXBpLmV2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvdG93YXJkLWEtZGVmaW5pdGlvbi1vZi1hZ2kiLCJwb3NpdGlvbiI6MTl9],
the way he believes enterprises will use AI, and why public debate on AI might
turn more negative, even as the technology becomes more empowering for
individuals.
Hoffman’s other bets on the future include cofounding AI drug discovery startup
Manas AI
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3Lm1hbmFzYWkuY28vbmV3cy9pbnRyb2R1Y2luZy1tYW5hcy1kaXNydXB0aW5nLWRydWctZGlzY292ZXJ5IiwicG9zaXRpb24iOjIwfQ==],
investing at venture capital firm Greylock Partners
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ3JleWxvY2suY29tLyIsInBvc2l0aW9uIjoyMX0=],
writing books
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnJlaWRob2ZmbWFuLm9yZy9ib29rcy8iLCJwb3NpdGlvbiI6MjJ9],
and hosting the Masters of Scale
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbWFzdGVyc29mc2NhbGUuY29tL2Fib3V0LXVzLyIsInBvc2l0aW9uIjoyM30=]
podcast. He’s also an investor at Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkvc28td2UtcmFpc2VkLXNvbWUtbW9uZXkiLCJwb3NpdGlvbiI6MjR9].
Here is a link to the episode transcript
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC90cmFuc2NyaXB0LXJlaWQtaG9mZm1hbi1tYWtlcy1maXZlLXByZWRpY3Rpb25zLWFib3V0LWFpLWluLTIwMjYiLCJwb3NpdGlvbiI6MjV9].
You can check out their full conversation here:
[https://img.youtube.com/vi/QyierGDlMOY/maxresdefault.jpg]
[https://d24ovhgu8s7341.cloudfront.net/static/emails/youtube-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvUXlpZXJHRGxNT1kiLCJwb3NpdGlvbiI6MjZ9
Here are some of the themes they touch on:
#1 CODING AGENTS ARE THE FOUNDATION FOR ALL AI TOOLS
Hoffman sees coding as the category frontier AI labs have to get right, because
the foundations that make coding agents powerful—such as planning
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvc3RvcC1jb2RpbmctYW5kLXN0YXJ0LXBsYW5uaW5nIiwicG9zaXRpb24iOjI3fQ==],
making agents work in parallel, and orchestrating complex tasks
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9jb21wb3VuZC1lbmdpbmVlcmluZy1ob3ctZXZlcnktY29kZXMtd2l0aC1hZ2VudHMiLCJwb3NpdGlvbiI6Mjh9]—are
the same patterns needed to build AI tools for every other form of knowledge
work.
AGENTS WILL BREAK OUT OF CODING—AND SPREAD EVERYWHERE ELSE
While many
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9MEtZZmVibzBfS2MiLCJwb3NpdGlvbiI6Mjl9]
marked
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vYmxvZ3MubWljcm9zb2Z0LmNvbS9ibG9nLzIwMjUvMDUvMTkvbWljcm9zb2Z0LWJ1aWxkLTIwMjUtdGhlLWFnZS1vZi1haS1hZ2VudHMtYW5kLWJ1aWxkaW5nLXRoZS1vcGVuLWFnZW50aWMtd2ViLyIsInBvc2l0aW9uIjozMH0=]
2025 as the year of AI agents, Hoffman doesn’t think we’re quite there yet.
There was significant development in agentic coding capabilities—which we saw in
the rise in popularity of tools like Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvaG93LWktdXNlLWNsYXVkZS1jb2RlLXRvLXNoaXAtbGlrZS1hLXRlYW0tb2YtZml2ZSIsInBvc2l0aW9uIjozMX0=]
and Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNvZGV4LW9wZW5haS1zLW5ldy1jb2RpbmctYWdlbnQiLCJwb3NpdGlvbiI6MzJ9]—but
only a relatively small number of people benefited. He sees 2026 as the year we
move from “agentic coding” to “agents in everything else.” In practice, that
means that exponentially more people will know what it’s like to walk away from
their computer, grab a coffee, and return to find productive work completed in
their absence.
Going a level deeper, Hoffman predicts that as agents become more widespread,
“orchestration,” or managing agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC90aGUta25vd2xlZGdlLWVjb25vbXktaXMtb3Zlci13ZWxjb21lLXRvLXRoZS1hbGxvY2F0aW9uLWVjb25vbXkiLCJwb3NpdGlvbiI6MzN9]
working in parallel, will become an important skill for knowledge workers. He
expects this trend to accelerate in the last quarter of 2026 and land even more
strongly in 2027.
PLAN FOR A CROWDED FIELD IN THE CODING AGENT RACE
On the competitive landscape for companies making agentic coding tools, Hoffman
expects 2026 to look like a horse race: the leaders such as OpenAI and Anthropic
staying neck-and-neck, trading the front position back and forth as new launches
push one contender slightly ahead, then the other. According to him, the era of
OpenAI “blazing ahead alone” is over, and he credits Anthropic for what they
achieved with Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLW9wdXMtNC01LWlzLXRoZS1jb2RpbmctbW9kZWwtd2UtdmUtYmVlbi13YWl0aW5nLWZvciIsInBvc2l0aW9uIjozNH0=]
and Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tdXNlLWNsYXVkZS1jb2RlLWxpa2UtdGhlLXBlb3BsZS13aG8tYnVpbHQtaXQiLCJwb3NpdGlvbiI6MzV9]
using less capital and compute than competitors. None of the front-runners will
fall out of the race completely, he predicts, while noting that companies who
have scarcely entered, such as Apple, will only find it harder to catch up.
Meanwhile, Hoffman is watching for breakout moves from smaller players like
Replit
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9haS1hbmQtdGhlLWZ1dHVyZS1vZi1wcm9ncmFtbWluZyIsInBvc2l0aW9uIjozNn0=]
and Lovable, predicting that “with pretty high probability, something will
surprise us here.”
#2 AGI IN 2026 WILL BE ONE PERSON WITH THE CAPACITY OF A TEAM
When asked for his take on humanity’s timeline for achieving AGI, Hoffman quips
that his go-to joke is that AGI is “the AI we haven’t invented yet” because by
some definitions, we already have it. For example, AI can already write research
reports faster than humans, so a more useful question is what meaning we will
give to the term AGI in 2026. While Hoffman doesn’t expect the sci-fi version—a
“press-a-button, fully human-capable software engineer”—he does anticipate
humans doing high-leverage work by directing teams of agents, so that a single
person operates with the capacity of an entire team. That agent-driven “AGI,”
Hoffman predicts, will expand beyond coding into broader domains in 2026.
#3 ENTERPRISES THAT SLEEP ON AI WILL BE LEFT BEHIND
The current narrative is that enterprise AI deployments haven’t lived up to the
hype
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC93aHktOTUtcGVyY2VudC1vZi1haS1waWxvdHMtZmFpbC1hbmQtaG93LXRvLWF2b2lkLWl0LWhhcHBlbmluZy10by15b3UiLCJwb3NpdGlvbiI6Mzd9].
Hoffman thinks that will change—but big companies need to get out of their own
way first. By the end of 2026, he predicts, any company that wants to be “a
thriving, growing concern” will need to be recording every meeting and running
agents on the output, to identify who should be notified, surface action items,
and prepare briefings for the next meeting. If you’re not doing it by then, it’s
like insisting “cars won’t be a big thing, we can keep doing horses and
buggies.” Beyond meetings, he expects companies to systematically deploy groups
of agents to solve problems across the organization—another reason he sees
orchestration as the defining capability of the next phase.
#4 DISCOURSE AROUND AI MIGHT GET UGLIER—EVEN AS THE TOOLS IMPROVE
Most people have never experienced what it feels like to succeed at creating
something, and tools like Claude Code and OpenAI’s Sora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9zb3JhLWFuZC10aGUtZnV0dXJlLW9mLWZpbG1tYWtpbmciLCJwb3NpdGlvbiI6Mzh9]
are changing that, Hoffman says. However, he expects popular discourse about AI
to become even more negative as the technology is blamed for causing broader
social change. While he does believe that as AI becomes more capable and
integrated, its real impacts will grow—job roles will change, for
example—according to Hoffman, the technology will become a catch-all scapegoat
for “things being…different than [people] would like.”
#5 BIOLOGY WILL BE THE NEXT ‘LANGUAGE’ AI LEARNS
When asked to name an unsung AI category we’ll be talking about by the end of
2026, Hoffman points to biology, an area he’s been focusing on through his work
at drug discovery startup Manas AI. Right now, the frontier is dominated by AI
that stays close to human language—either natural language itself or code. But
he expects everything we’ve learned about building AI to be applied to “language
sets” further from human language, like biological systems. In essence, that
means treating biology as a kind of language to model molecules and pathways,
and generate new hypotheses about how life works.
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
TIMESTAMPS
1. Introduction: 00:00:52
2. The future of work is an entrepreneurial mindset: 00:02:20
3. Creation is addictive (and that’s okay): 00:05:22
4. Why discourse around AI might get uglier this year: 00:09:22
5. AI agents will break out of coding in 2026: 00:17:03
6. What makes Anthropic’s Opus 4.5 such a good model: 00:24:18
7. Who will win the agentic coding race: 00:28:46
8. Why enterprise AI will finally land this year: 00:36:13
9. How Hoffman defines AGI: 00:43:16
10. The most underrated category to watch in AI right now: 00:55:33
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZGFuc2hpcHBlci9zdGF0dXMvMjAwODkzMjA0OTYxMzE4OTM2NSIsInBvc2l0aW9uIjozOX0=]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veW91dHUuYmUvUXlpZXJHRGxNT1kiLCJwb3NpdGlvbiI6NDB9]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lcGlzb2RlLzVqVmRaSjc1M2xUT3Iyam5KYzRVN1E_c2k9enpLYkJNSG9UUEtraWs0VkwzRlFlQSIsInBvc2l0aW9uIjo0MX0=]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vcG9kY2FzdHMuYXBwbGUuY29tL3VzL3BvZGNhc3QvYWktaW4tMjAyNi1yZWlkLWhvZmZtYW5zLXByZWRpY3Rpb25zLW9uLWFnZW50cy13b3JrL2lkMTcxOTc4OTIwMT9pPTEwMDA3NDQxNDU4MDAiLCJwb3NpdGlvbiI6NDJ9]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9ob3ctdG8tcHJlZGljdC10aGUtZnV0dXJlLWxpa2Uta2V2aW4ta2VsbHkiLCJwb3NpdGlvbiI6NDN9],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9kd2Fya2VzaC1wYXRlbC1zLXF1ZXN0LXRvLWxlYXJuLWV2ZXJ5dGhpbmciLCJwb3NpdGlvbiI6NDR9],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9yZWlkLWhvZmZtYW4tb24taG93LWFpLW1pZ2h0LWFuc3dlci1vdXItYmlnZ2VzdC1xdWVzdGlvbnMiLCJwb3NpdGlvbiI6NDV9],
ChatPRD founder Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9zaGUtYnVpbHQtYW4tYWktcHJvZHVjdC1tYW5hZ2VyLWJyaW5naW5nLWluLXNpeC1maWd1cmVzLWFzLWEtc2lkZS1odXN0bGUtZTQ2YmU5YmMtZjQyNi00MjRkLTk5MmQtNWE3MWZkN2FjNWU0IiwicG9zaXRpb24iOjQ2fQ==],
economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9lY29ub21pc3QtdHlsZXItY293ZW4tb24taG93LWNoYXRncHQtaXMtY2hhbmdpbmcteW91ci1qb2IiLCJwb3NpdGlvbiI6NDd9],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctZGF2aWQtcGVyZWxsLXVzZXMtY2hhdGdwdC10by13cml0ZS1mb3ItbWlsbGlvbnMiLCJwb3NpdGlvbiI6NDh9],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vY2hhaW4tb2YtdGhvdWdodC9ob3ctdG8tcnVuLWEtcHJvZml0YWJsZS1vbmUtcGVyc29uLWludGVybmV0LWJ1c2luZXNzLXVzaW5nLWFpIiwicG9zaXRpb24iOjQ5fQ==],
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
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Rhea Purohit is a contributing writer for Every focused on research-driven
storytelling in tech. You can follow her on X at @RheaPurohit1
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WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2L2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjY1fQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2L2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjY2fQ==]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBSZWlkIEhvZmZtYW4gTWFrZXMgRml2ZSBQcmVkaWN0aW9ucyBBYm91dCBBSSBJbiAyMDI2IiwicG9zdF9pZCI6Mzg4NSwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcG9kY2FzdC9yZWlkLWhvZmZtYW4tbWFrZXMtZml2ZS1wcmVkaWN0aW9ucy1hYm91dC1haS1pbi0yMDI2L2ZlZWRiYWNrP3JhdGluZz1tZWhcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6Njd9]
Bad
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🎧 Reid Hoffman Makes Five Predictions About AI In 2026
hello@every.to1/7/2026
‘Does this mean I'm good at my job?’
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Working Overtime
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I ASKED CLAUDE THE QUESTION I COULD NEVER ASK MY BOSS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9pLWFza2VkLWNsYXVkZS10aGUtcXVlc3Rpb24taS1jb3VsZC1uZXZlci1hc2stbXktYm9zcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjoyfQ==]
‘DOES THIS MEAN I'M GOOD AT MY JOB?’
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9pLWFza2VkLWNsYXVkZS10aGUtcXVlc3Rpb24taS1jb3VsZC1uZXZlci1hc2stbXktYm9zcz9tZXRlcmVkX3BheXdhbGw9MSIsInBvc2l0aW9uIjozfQ==]
by Katie Parrott
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--------------------------------------------------------------------------------
I operate on the baseline assumption that I’m about to be fired at all times. It
doesn’t matter how many managers tell me I’m doing great or how many positive
performance reviews I receive, every piece of feedback gets filtered through my
self-doubt
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9haS1pc24tdC1tYWtpbmctbWUtbW9yZS1wcm9kdWN0aXZlLWl0LXMtbWFraW5nLWl0LXBvc3NpYmxlLXRvLXdvcmstYXQtYWxsIiwicG9zaXRpb24iOjd9].
I had asked AI about my career
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vd29ya2luZy1vdmVydGltZS9pLWhpcmVkLWNoYXRncHQtYXMtbXktY2FyZWVyLWNvYWNoIiwicG9zaXRpb24iOjh9]
before, but never about my job performance. So when I finally did, I didn’t
expect to believe its answer anymore than I believed when a human said I was
doing okay.
It started as routine year-end planning
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ob3ctYWktY2FuLWN1dC15b3VyLXBsYW5uaW5nLWN5Y2xlLWZyb20tdHdvLXdlZWtzLXRvLXR3by1kYXlzIiwicG9zaXRpb24iOjl9]
at Every in mid-December. Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiIEkgQXNrZWQgQ2xhdWRlIHRoZSBRdWVzdGlvbiBJIENvdWxkIE5ldmVyIEFzayBNeSBCb3NzIiwicG9zdF9pZCI6Mzg4NCwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjEwfQ==],
our editor in chief, asked me to put together 2026 goals based on the
performance of my articles. My entire career, I’d been told to use numbers to
show results—in performance reviews, in job interviews—but I’d never had the
data fluency to do that.
Yet when I fed the fourth quarter numbers on my articles to Claude and ChatGPT
and started to see proof that my work was making an impact in terms of driving
traffic and sheer output, some dormant part of my brain activated like a sleeper
agent, and suddenly I was three hours deep in spreadsheets.
AI helped me do something I’d never managed on my own: believe I’m good at my
job. If AI can democratize business intelligence for someone with my particular
brand of professional self-loathing, it can probably help you understand your
own value, too. Here’s how I ran the analysis.
YEARLY REVIEW GAVE ME PROOF OF MY PERFORMANCE
Step one of my AI analysis: manually exporting data from Every’s content
management system into Google Sheets like it was 2009. Not exactly the future we
were promised, but a necessary evil.
I uploaded the spreadsheets to Claude with this prompt...
--------------------------------------------------------------------------------
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to unlock this piece and learn about:
1. The exact prompt Katie used to turn raw data into proof of performance
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3. The AI’s response when asked point-blank: “Does this mean I’m good at my
job?
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I Asked Claude the Question I Could Never Ask My Boss
hello@every.to1/6/2026
Don’t be like MoviePass. Here are five pricing models for a world where growth
costs you money.
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
HOW AI MADE PRICING HARD AGAIN
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ob3ctYWktbWFkZS1wcmljaW5nLWhhcmQtYWdhaW4iLCJwb3NpdGlvbiI6MX0=]
DON’T BE LIKE MOVIEPASS. HERE ARE FIVE PRICING MODELS FOR A WORLD WHERE GROWTH
COSTS YOU MONEY.
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vcC9ob3ctYWktbWFkZS1wcmljaW5nLWhhcmQtYWdhaW4iLCJwb3NpdGlvbiI6Mn0=]
by Anh-Tho Chuong
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vQGFuaHRob2NodW9uZyIsInBvc2l0aW9uIjozfQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3882/full_page_cover_Robot_with_receipts.png]
Midjourney/Every illustration.
Anh-Tho Chuong
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9pbi9hbmh0aG9jaHVvbmciLCJwb3NpdGlvbiI6NH0=]
has a front-row seat to one of the trickiest problems in AI right now: how to
price products when your costs scale with usage. As the cofounder of Lago, a Y
Combinator-backed open-source billing company, she’s watched dozens of AI
startups hit the same wall—growth that should be cause for celebration instead
becomes a path to bankruptcy. In her piece, she breaks down a paradigm shift
that’s forcing the entire industry to rethink its business model: AI killed the
economics that made traditional SaaS so profitable. So what do you do when your
best customers are also your most expensive? Read on for five pricing models
built for this new reality, three core principles every founder needs to
understand, and a framework for choosing the right approach for your
business.—Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vb24tZXZlcnkva2F0ZS1sZWUtam9pbnMtZXZlcnktYXMtZWRpdG9yLWluLWNoaWVmIiwicG9zaXRpb24iOjV9]
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MoviePass’s high-profile failure
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vbmFwa2luLW1hdGgvY29ncy1ob3ctaS1iYW5rcnVwdGVkLW1vdmllcGFzcy1jNjUzNWRiYi0zZWEyLTQzMjktYWMzZS0xMjQ5NDE1YWU4MWIiLCJwb3NpdGlvbiI6N30=]
lacked the elaborate deception of Theranos, the mercurial maverick founder of
WeWork, and the absurdity of the useless Juicero smoothie maker. Out of all the
legendary crashes of 2010, it was just silly.
The company’s pitfall was simple: It gave customers $9.95 a month to see up to
30 movies while the company paid theaters $10 per ticket. As it turns out, you
can’t offer a 96.68 percent discount for very long.
Companies building products powered by AI today face the same trap. In
traditional software as a service, once you have paid your developers and Amazon
Web Services for storage, it doesn’t cost you any more if more people use your
product. But AI companies pay LLM providers per use. Growth is expensive.
AI vibe coding platform Replit learned this the hard way. The people who use it
to code apps and websites pay a monthly fee, plus a bit more if they use it a
lot. Meanwhile, Replit has to pay to use the LLMs that power it. Gross
margins—revenue minus direct costs—collapsed from 36 percent gross margin last
February to negative 14 percent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9yZXBsaXRzLW1hcmdpbnMtaWxsdXN0cmF0ZS1oaWdoLWNvc3RzLWNvZGluZy1hZ2VudHM_cmM9NjV3ZHp3IiwicG9zaXRpb24iOjh9]
in April; it was losing money the more customers used it. By July, it had
recovered to 23 percent, but it’s far below the 70 to 85 percent gross margins
that traditional SaaS companies enjoyed.
As the co-founder of Y Combinator-backed open-source billing company Lago
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmdldGxhZ28uY29tLyIsInBvc2l0aW9uIjo5fQ==],
which helps companies charge customers and create invoices, I’ve watched dozens
of AI companies hit the same wall. It’s clear to me that the era of a
one-size-fits-all pricing strategy is over. There is not concrete clear
information for founders and teams building with AI and worried about how much
to charge when much of their revenue is going toward LLMs.
AI has shrunk not only gross profit margins, but also the margin for error when
competition is so fierce. That makes figuring out product pricing and
maintaining reasonably healthy margins a full-company effort. If you are
building an AI company, more of your team beyond the finance department will
need to know about pricing, monetization, and margins.
Founders and builders need to understand the five pricing models that can be
adapted to AI tools so companies don’t face bankruptcy from LLM costs. If you
follow these new pricing principles for the AI age, you’ll understand why your
engineering team needs to care about margins as much as your CFO does, and how
to structure pricing that turns AI’s marginal costs from a liability into a
competitive advantage.
AI PRICING MODELS: WHERE THEY SUCCEED AND WHERE THEY FAIL
Let’s break down the pricing models on which you can build a sustainable
business when much of your costs come from paying LLMs.
USAGE-BASED PRICING: PAY FOR WHAT YOU CONSUME
Usage-based pricing is where you only pay for what you consume. This is how
infrastructure providers like Amazon Web Services or OpenAI charge their
customers—per gigabyte stored or token processed. Replit pays OpenAI per token
processed, both input and output, instead of with a fixed subscription.
OpenAI charges customers by millions of tokens. One million tokens is roughly
750,000 words. (Source: OpenAI.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_45b9e942-4c63-4c6d-bd0c-27059ffb5db3.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfNDViOWU5NDItNGM2My00YzZkLWJkMGMtMjcwNTlmZmI1ZGIzLnBuZyIsInBvc2l0aW9uIjoxMH0=OpenAI
charges customers by millions of tokens. One million tokens is roughly 750,000
words. (Source: OpenAI.)
SEAT-BASED SUBSCRIPTION: STILL ALIVE AND WELL IN THE AI ERA
Seat-based subscriptions—one person, one seat, one monthly fee—were how
traditional SaaS companies made their fortunes. There’s
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmZvcmJlcy5jb20vY291bmNpbHMvZm9yYmVzdGVjaGNvdW5jaWwvMjAyNS8wNC8xOC9haS1pcy1yZXNoYXBpbmctc2Fhcy1wcmljaW5nLXdoeS1wZXItc2VhdC1tb2RlbHMtbm8tbG9uZ2VyLWZpdC8iLCJwb3NpdGlvbiI6MTF9]
no
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmFnaWxlZ3Jvd3RobGFicy5jb20vYmxvZy9zZWF0LWJhc2VkLXByaWNpbmctaXMtZGVhZC1ob3ctYWktZmlyc3Qtc2Fhcy1jb21wYW5pZXMtYXJlLW1vbmV0aXppbmctd2l0aC1vdXRjb21lLWJhc2VkLXByaWNpbmcvIiwicG9zaXRpb24iOjEyfQ==]
shortage
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnRob21hYnJhdm8uY29tL2luc2lnaHRzL2JleW9uZC10aGUtc2VhdC1mdXR1cmUtb2Ytc2FhcyIsInBvc2l0aW9uIjoxM30=]
of
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmJ1c2luZXNzaW5zaWRlci5jb20vc2Fhcy1haS1jaGFuZ2luZy1ob3ctc29mdHdhcmUtY29tcGFuaWVzLWNoYXJnZS1jdXN0b21lcnMtMjAyNS00IiwicG9zaXRpb24iOjE0fQ==]
opinions that say AI killed this model. Collaborative brainstorming tool Miro
proves that it’s still alive and well. The company’s plans now include AI
credits (to rate-limit the most expensive features), but customers still pay by
the user.
Collaborative tool Miro’s plans include a seat-based subscription. (Source:
Miro.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_c7cf3f99-4898-4335-8704-0358305784c8.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfYzdjZjNmOTktNDg5OC00MzM1LTg3MDQtMDM1ODMwNTc4NGM4LnBuZyIsInBvc2l0aW9uIjoxNX0=Collaborative
tool Miro’s plans include a seat-based subscription. (Source: Miro.)
Seat-based subscriptions work when the product facilitates collaboration. AI
features cost more to operate, so companies might raise prices per seat. But the
real threat is that AI makes teams more productive with fewer people—meaning
fewer seats to sell in the first place.
SUBSCRIPTION WITH OVERAGES: USERS PAY MORE WHEN THEY GO OVER
Subscriptions with overages give customers a base plan with included usage, then
charge extra when they exceed it. AI code editor Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWN1cnNvci0yLTAtYW5kLWNvbXBvc2VyLTEtYWxwaGEiLCJwb3NpdGlvbiI6MTZ9]
uses this model, giving developers a certain amount of AI-assisted coding each
month before charging more.
AI code editor Cursor gives customers an allocated amount of use, then charges
more when that is exceeded. (Source: Cursor.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_d1edbefc-7e6c-4219-bf1f-90e4d6957480.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfZDFlZGJlZmMtN2U2Yy00MjE5LWJmMWYtOTBlNGQ2OTU3NDgwLnBuZyIsInBvc2l0aW9uIjoxN30=AI
code editor Cursor gives customers an allocated amount of use, then charges more
when that is exceeded. (Source: Cursor.)
This model is ideal for products where reliability is paramount, such as code
editors, infrastructure, or communication tools. If users weren’t able to use
Cursor after going over the included usage, for example, business-critical
engineering workflows would be interrupted.
This pricing strategy does risk backlash: When users don’t have good visibility
into their spending (or don’t get notifications), you should stay away from
charging overages to avoid surprise bills that destroy trust.
CREDIT-BASED PRICING: A USAGE PLAN THAT FEELS UNLIMITED
Some AI companies charge a subscription that includes usage in the form of
credits: Buy 1,000 credits for $50, spend 10 credits per AI image and five
credits per text generation.
Compared to the overage model, this hybrid pricing model insulates vendors from
high AI costs and doesn’t burden customers with worrying about surprise bills;
users can’t go over their allocated use unless they buy more credits.
The core advantage of credits is psychological: When the subscription includes
enough credits, the subscription feels unlimited. Users don’t have the feeling
of spending money each time they use it.
Credits are useful in three use cases:
1. Consumer products where users don’t understand abstract usage units like
graphics processing unit hours (a standard metric for measuring computing
use) or LLM tokens. An example of this could be an AI photo editor. Users
are more likely to understand how many photos they can edit than “GPU
hours.”
2. Products with many features with different costs. If generating an AI image
costs you $0.50 per image while generating a text summary costs $0.05, a
flat “generations” fee won’t work. One power user creating images could wipe
out your margins, while someone just creating text barely costs you
anything. Credits solve this: You can charge 10 credits for image generation
and one credit for text generation. Claude is a good example: When hovering
the model selector, it warns me that the more powerful Opus model consumes
my usage budget faster.
3. User-initiated workflows where usage is always conscious and credits aren’t
consumed without user intention. Take the example of a tool such as Athena
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmF0aGVuYWhxLmFpL2Fib3V0IiwicG9zaXRpb24iOjE4fQ==]
that helps companies show up in AI search tools. Users must manually decide
how often to run queries about how their brand is performing in generative
AI search. The product’s subscription comes with credits users can spend on
different models, each consuming a set amount of credits per query.
AI SEO tool Athena’s subscription comes with credits users can spend to complete
tasks. (Source: Athena.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_fa020cc1-e5d3-4209-a8e3-c2727a0b66e4.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfZmEwMjBjYzEtZTVkMy00MjA5LWE4ZTMtYzI3MjdhMGI2NmU0LnBuZyIsInBvc2l0aW9uIjoxOX0=AI
SEO tool Athena’s subscription comes with credits users can spend to complete
tasks. (Source: Athena.)
But credits also have downsides: When users don’t understand how credits are
consumed or you automatically charge them to top up their account when they run
out, it can lead to user frustration.
OUTCOME-BASED PRICING: PAY ONLY FOR THE RESULT
Outcome-based pricing is a new pricing strategy enabled by AI: Customers only
pay when the AI delivers a specific result. The most famous example is customer
service company Intercom’s AI support chatbot Fin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZmluLmFpIiwicG9zaXRpb24iOjIwfQ==],
which charges $0.99 per resolved customer support ticket without human
intervention.
Intercom’s AI support chatbot Fin charges $0.99 per resolved customer support
ticket. (Source: Fin.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_42eaf85e-39fa-44b2-bf34-2ea014d96a5b.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfNDJlYWY4NWUtMzlmYS00NGIyLWJmMzQtMmVhMDE0ZDk2YTViLnBuZyIsInBvc2l0aW9uIjoyMX0=Intercom’s
AI support chatbot Fin charges $0.99 per resolved customer support ticket.
(Source: Fin.)
This looks like the perfect pricing model. But it runs into two problems:
1. Attribution is hard. Did the customer close the chat satisfied or
frustrated? You can’t always tell.
2. Most things in business aren’t perfectly measurable. What outcome would an
HR agent be paid for? What about an engineer? No metric is perfect.
While outcome-based pricing has reignited Intercom’s revenue growth to 300
percent
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL3dhdGNoP3Y9MF9vcFdTZm1OOE0iLCJwb3NpdGlvbiI6MjJ9]
after a slump, it’ll only work where success is extremely measurable, such as
customer support. Support tickets are rare: You know if they are resolved or
not, and one ticket does not affect others. Most knowledge work (such as
creating a report about a website’s performance, or an app design) is not this
clear-cut, so the four other pricing models are better suited.
THREE CORE PRINCIPLES OF PRICING WITH AI
Now that I have explained the new pricing models that AI enables, let’s look at
the principles that founders need to keep in mind when deciding which works best
for their company.
1. PRICING FLOWS FROM YOUR COSTS
This sounds obvious, but pricing needs to cover your costs (you’d be surprised
how often it doesn’t! See: MoviePass). It’s why Cursor, AI coding assistant
GitHub Copilot
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZ2l0aHViLmNvbS9mZWF0dXJlcy9jb3BpbG90IiwicG9zaXRpb24iOjIzfQ==],
and others have recently introduced more rate limits
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vd3d3LmhlaXNlLmRlL2VuL2JhY2tncm91bmQvUHJpY2UtaGlrZS1mb3ItQUktY29kaW5nLXRvb2xzLVRoZS1GcmVlLUx1bmNoLUlzLU92ZXItMTA1MTE0ODAuaHRtbCIsInBvc2l0aW9uIjoyNH0=]—caps
on how many queries users can run per hour—and/or usage-based pricing: They got
paid a fixed amount, but paid their vendors for usage (often more than their
revenue for that subscription).
2. CUSTOMERS SHOULD PAY FOR VALUE
Figma’s value comes from teams collaborating, not frames created, so it charges
per seat. Notion’s value is workspace organization, not pages written, so it
charges per user.
The reverse is true for databases. Take Google Firebase, a service that provides
database storage, user authentication, analytics, and hosting for apps. The
value you receive as a customer of Google Firebase scales directly with how many
people use your app because each new user means more data stored and more
requests processed. That’s why charging per active user makes sense. If your app
has 100 users, Firebase does minimal work. If it has 100,000 users, Firebase
handles exponentially more. The pricing reflects this reality.
The price per user falls the more users you have on Google Firebase. (Source:
Google Firebase.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_8526e4b8-5d80-401f-968c-b0fcf4ca6d11.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfODUyNmU0YjgtNWQ4MC00MDFmLTk2OGMtYjBmY2Y0Y2E2ZDExLnBuZyIsInBvc2l0aW9uIjoyNX0=The
price per user falls the more users you have on Google Firebase. (Source: Google
Firebase.)
3. THE BUYING EXPERIENCE MATTERS
You have to price how customers want to pay. Cheap or transparent doesn’t always
win. Julien Codorniou, who led the now-defunct Slack competitor Workplace at
Facebook (now Meta) from 2016 to 2021, wanted to implement what he calls “fair
pricing.” In other words, customers would only be billed for active users while
inactive seats would be free.
But he found that CFOs preferred a fixed price over a fair price. They cared
more about how they paid than how much they paid. Humans don’t want to overthink
purchases. Predictability beats savings.
These three principles can be summed up in a simple matrix and two questions to
determine your pricing model.
1. Does value scale with usage? (Principle 2: pay for value)
2. How do customers want to pay? (Principle 3: buying experience)
(Credit: Anh-Tho Chuong.)
[https://d24ovhgu8s7341.cloudfront.net/uploads/editor/posts/3882/optimized_33f35f23-2c1f-455b-a1f6-472344723165.png]https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZDI0b3ZoZ3U4czczNDEuY2xvdWRmcm9udC5uZXQvdXBsb2Fkcy9lZGl0b3IvcG9zdHMvMzg4Mi9vcHRpbWl6ZWRfMzNmMzVmMjMtMmMxZi00NTViLWExZjYtNDcyMzQ0NzIzMTY1LnBuZyIsInBvc2l0aW9uIjoyNn0=(Credit:
Anh-Tho Chuong.)
This 2x2 reveals a difference between B2C (like Netflix) and B2B (like
Intercom’s Fin): Consumers typically don’t want to think about pricing and care
most about predictability, so they prefer subscriptions and credits to not
overthink their usage. For instance, you probably wouldn’t want to pay Netflix
per watched minute because it would mean overthinking every movie you watch.
Businesses are happier to deal with the complexity of usage-based pricing in
order to control costs. The exception is infrastructure, which only applies in
the B2B context. Enterprise companies accept usage-based pricing when buying raw
compute or storage.
Like any framework, this is simplified—all of these are a spectrum.
WHAT HAPPENS NEXT QUARTER, NEXT YEAR, NEXT DECADE
I’d love to predict a simple future in which pricing is easy again. But I don’t
think so. Instead, teams and organizations will spend more time on pricing,
monetization, and unit economics.
At Lago, we recently launched a billing AI agent that automates common billing
workflows, like applying a coupon or retrying payments, as well as a revenue
forecasting model tool. To ensure we wouldn’t foot the bill for excessive AI
usage, we built guardrails like limiting API requests, or how many times users
could ask for data. This was a shared effort of engineering, which built the
logic, product, which estimated how the product would be used, and other teams.
This example generalizes to most AI feature launches I’ve seen. Pricing isn’t a
niche finance activity anymore. It requires the full team: engineering (which
needs to build pricing logic), finance (which needs to ensure financial
sustainability), and growth (which needs to ensure competitiveness).
In the next quarter, engineers will be asked to use AI more efficiently, and
product teams will face constraints around how economical their AI solutions
are. Your chief financial officer will walk into an engineering standup and ask
questions you never expected: “Why did our OpenAI bill spike 40 percent when
usage only grew 15 percent?” These won’t be accounting questions—they’ll be
product questions. Was it users gaming unlimited plans? A model upgrade you
didn’t notice? A feature that seemed small but consumed tokens at scale?
In the next year, we’re entering a different era: AI products are growing
revenue at astounding rates—no-code app builder Lovable generated $100 million
in annual recurring revenue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vbG92YWJsZS5kZXYvYmxvZy9hZ2VudCIsInBvc2l0aW9uIjoyN30=]
in eight months. The Swedish company uses a credit-based pricing system for
consumers, and some usage-based pricing for backend services like hosting. The
successful AI companies will be the ones whose pricing model aligns engineering
with user value.
In the next decade, we’ll look back to today—when AI forced SaaS to reckon with
real marginal costs—as the moment when pricing became hard again, which made the
software business honest again. The survivors will succeed because their product
and pricing models worked.
Companies that embrace this complexity as a design problem, not just a finance
problem, will build products that earn margins, support sustainable growth, and
beat competitors in the long run—instead of becoming another example like
MoviePass.
--------------------------------------------------------------------------------
Anh-Tho Chuong is the cofounder of Lago. You can follow her on X at @byAnhtho
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiSG93IEFJIE1hZGUgUHJpY2luZyBIYXJkIEFnYWluIiwicG9zdF9pZCI6Mzg4MiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vYnlBbmh0aG8iLCJwb3NpdGlvbiI6Mjh9]
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WHAT DID YOU THINK OF THIS POST?
Amazing
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Good
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Meh
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Bad
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How AI Made Pricing Hard Again
hello@every.to1/5/2026
Claude Code dominated 2025. Here's what the Every team sees coming next.
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Context Window
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EVERY’S 2026 PREDICTIONS
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CLAUDE CODE DOMINATED 2025. HERE'S WHAT THE EVERY TEAM SEES COMING NEXT.
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by Every Staff
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Hello, and welcome to the first Every newsletter of 2026! Was this newsletter
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HOW AI CHANGED OUR WORK IN 2025 (AND WHAT’S COMING IN 2026)
Every year, we ask the Every team to reflect on the year behind us and look
ahead to what’s coming. As we head into 2026, we asked: What tool changed your
work most in 2025? What’s coming next? What should we all be reading? This year,
we got the same answer from almost everyone—and a few surprises.
THE YEAR OF CLAUDE CODE
Ask the Every team what changed their work most in 2025, and you’ll hear the
same answer: Claude Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zb3VyY2UtY29kZS9ob3ctaS11c2UtY2xhdWRlLWNvZGUtdG8tc2hpcC1saWtlLWEtdGVhbS1vZi1maXZlIiwicG9zaXRpb24iOjZ9].
COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AYnJhbmRvbl81MjYzIiwicG9zaXRpb24iOjd9]
puts it plainly: “The first time coding agents really work and mostly the code
they write works, which was not the case last year.” General manager of Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyIiwicG9zaXRpb24iOjh9]
Kieran Klaassen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2llcmFuXzEzNTUiLCJwb3NpdGlvbiI6OX0=]
calls it “the first truly agentic app.” Head of consulting Natalia Quintero
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wL2ktdGFsa2VkLXRvLW1vcmUtdGhhbi0xMDAtY29tcGFuaWVzLWFib3V0LWFpLWhlcmUtcy13aGF0LXMtYWN0dWFsbHktd29ya2luZyIsInBvc2l0aW9uIjoxMH0=]
describes it as “having a research analyst who can spin up other analysts using
subagents.” She used it to help a hedge fund build a market map of AI tools:
“The first version took two hours. I spun up 10 subagents and had it search, get
profiles on CEOs, and help us define how these companies differentiated
themselves.”
Editor in chief Kate Lee
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9rYXRlLWxlZS1qb2lucy1ldmVyeS1hcy1lZGl0b3ItaW4tY2hpZWYiLCJwb3NpdGlvbiI6MTF9]‘s
answer also comes from the Claude universe: Her go-to tool was an AI editor
built in Claude Projects by staff writer Katie Parrott
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9Aa2F0aWUucGFycm90dDEyIiwicG9zaXRpb24iOjEyfQ==].
Trained on Every’s best pieces, style guide, and editorial principles, it
returns targeted revision suggestions on demand. “I don’t accept every
suggestion, and I wouldn’t expect to,” Kate says. “But I take each one seriously
because it’s telling me how to write like us at our best.”
For creative lead Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AbHVjYXNjcmVzcG8iLCJwb3NpdGlvbiI6MTN9],
MidJourney remains his go-to for brainstorming and creative inspiration, paired
with Nano Banana. “It really feels like with a combo of those two, you can
really do anything,” he says. His non-AI discovery of the year is design and
prototyping tool Framer: “It’s just amazing how much you can do with very little
technical knowledge and deploy React-ready pages like that.”
Ashwin Sharma
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xwMWRpZ2VzdC5jb20vIiwicG9zaXRpb24iOjE0fQ==],
an MD and a regular contributor to Context Window,
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdyIsInBvc2l0aW9uIjoxNX0=]
cites Google’s NotebookLM. He uses the tool as a “a brainstorming partner,
uploading research documents and letting it help me see what I’m missing. It’s
remarkable for revealing gaps, and what I love about it is that it doesn’t
replace my thinking. Instead it somehow accelerates the messy early phase where
you’re trying to figure out what you even think.” His also recommends Gemini
Deep Research: “I run it roughly four times a day for deep dives on medical
studies and journal literature.”
These picks reveal what Every values in AI tools: power, customization, and
creative possibility; AI that adapts to your work, not the other way around.
THREE PREDICTIONS FOR 2026
1. Agents become infrastructure. CEO Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9AZGFuc2hpcHBlciIsInBvc2l0aW9uIjoxNn0=]
sees a fundamental shift in how software gets built: “Anything a user can do in
an app, an agent can also do. Then anything the app can do, the agent can do.
Eventually, anything a developer can do—changing logic, fixing bugs, customizing
behavior—will be something the agent handles on the user’s behalf.” Kieran puts
it simply: 2026 is when agents go mainstream. Natalia thinks the most advanced
companies will have agentic workflows embedded in daily operations by year’s
end—particularly in finance, where “AI will allow tech-forward firms to
synthesize an even broader amount of information. This will change the industry,
similar to the way quantitative finance changed the industry.”
2. New roles are emerging. Dan predicts a third kind of engineer: agentic
engineers who fully delegate implementation to AI and move up a level to
managing and orchestrating agents. Kate expects most companies to have at least
one dedicated role focused on building and maintaining internal AI systems by
2026—“someone whose job is to continuously optimize how the organization uses
AI.” Ashwin says he thinks that workflows will change for analysts such as
himself, too. “Right now I’m hopping between tools, but I want to ideally run
everything from my terminal and let Claude integrate my research and somehow put
it all together in a document.”
3. Designers become superheroes. Dan’s prediction: “There’s a whole class of
highly creative, highly visual people who have been held back from making full
experiences because they can’t code. Now they’re going to be able to code.” But
Brandon says a prerequisite for designers embracing AI will be tools that don’t
make it feel like coding, and hence are less intimidating. The next wave of
builders may not look like the last one.
The wildcard: Head of platform Willie Williams has a prediction you won’t see
coming: A mass-market robotic pet succeeds by the end of 2026. He bought a
robotic cat and brought it to meetings. “About 85 percent of people viscerally
hate it and want to throw it out, 10 percent are neutral, and 5 percent
absolutely love it.” He’s watching a fluffy robot called Moflin
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cuY2FzaW8uY29tL3VzL21vZmxpbi8iLCJwb3NpdGlvbiI6MTd9],
which he says has “nailed the experience of threading the uncanny valley.”
Someone’s going to figure this out.
WHAT WE’RE READING
For a raw and nostalgic look at software development, Kieran recommends Jordan
Mechner’s The Making of Prince of Persia
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wcmVzcy5zdHJpcGUuY29tL3RoZS1tYWtpbmctb2YtcHJpbmNlLW9mLXBlcnNpYSIsInBvc2l0aW9uIjoxOH0=]—the
original game development journals. Willie suggests How We Got Here by Andy
Kessler, a 20-year-old book about power and computation innovations that frames
today’s AI and data center headlines in historical context. Kate calls out
Leslie Jamison’s essay “The Pain of Perfectionism
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubmV3eW9ya2VyLmNvbS9tYWdhemluZS8yMDI1LzA4LzExL3RoZS1wYWluLW9mLXBlcmZlY3Rpb25pc20iLCJwb3NpdGlvbiI6MTl9]”
in the New Yorker, which brilliantly reframes perfectionism from a humblebrag
into what psychologists call a “personally terrorizing” state driven by fear
rather than aspiration. And if you want to see how engineering teams are
restructuring codebases for agentic work, Natalia points to
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2h1bWFubGF5ZXIvYWR2YW5jZWQtY29udGV4dC1lbmdpbmVlcmluZy1mb3ItY29kaW5nLWFnZW50cy9ibG9iL21haW4vYWNlLWZjYS5tZCIsInBvc2l0aW9uIjoyMH0=this
presentation on advanced context engineering
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9naXRodWIuY29tL2h1bWFubGF5ZXIvYWR2YW5jZWQtY29udGV4dC1lbmdpbmVlcmluZy1mb3ItY29kaW5nLWFnZW50cy9ibG9iL21haW4vYWNlLWZjYS5tZCIsInBvc2l0aW9uIjoyMX0=]—“a
whole new paradigm.”—Katie Parrott
--------------------------------------------------------------------------------
KNOWLEDGE BASE
“Every 2025: Our Year by the Numbers”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3IiwicG9zaXRpb24iOjIyfQ==]
by Every staff: What was the most frequently cited LLM across all Every articles
in 2025? How many hours did listeners tune into the AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjIzfQ==]
podcast? We gathered the highlights of what we published and launched in 2025 in
true Every fashion.
🎧 “Reid Hoffman on How AI Might Answer Our Biggest Questions”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3JlaWQtaG9mZm1hbi1vbi1ob3ctYWktbWlnaHQtYW5zd2VyLW91ci1iaWdnZXN0LXF1ZXN0aW9ucy01MjA2NjhiMC0zZWY3LTQxZDYtYjQwMi0yYzJkZGQ4MzJlYWQiLCJwb3NpdGlvbiI6MjR9]
by Dan Shipper/AI & I: On Christmas eve, we republished one of our favorite
episodes from our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjI1fQ==].
Dan goes in-depth with Reid Hoffman, the cofounder of LinkedIn, author, venture
capitalist, and Every investor. They dive into understanding the way AI
functions through the lens of philosophy and using it as a tool to make better
business decisions. Though the conversation
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L3JlaWQtaG9mZm1hbi1vbi1ob3ctYWktbWlnaHQtYW5zd2VyLW91ci1iaWdnZXN0LXF1ZXN0aW9ucyIsInBvc2l0aW9uIjoyNn0=]
is from 18 months ago, the insights resonate even when we’re almost in 2026. 🎧
🖥 Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9ldmVyeS9zdGF0dXMvMjAwMzg3MTA3MjcxOTE0Mjk1ND9zPTIwIiwicG9zaXRpb24iOjI3fQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9oN2FoZHhfYWZibyIsInBvc2l0aW9uIjoyOH0=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMGxXSDNNVmltUk5TbTNqOUFxd2lBdz9zaT1hU2xhLWNTTVRvaVBHZnk5cmNKYWxRIiwicG9zaXRpb24iOjI5fQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9iZXN0LW9mLXRoZS1wb2QtcmVpZC1ob2ZmbWFuLW9uLWhvdy1haS1pcy1hbnN3ZXJpbmcvaWQxNzE5Nzg5MjAxP2k9MTAwMDc0MjYwNTY0MSIsInBvc2l0aW9uIjozMH0=].
🎧 “Four Predictions For How AI Will Change Software in 2026”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0L2ZvdXItcHJlZGljdGlvbnMtZm9yLWhvdy1haS13aWxsLWNoYW5nZS1zb2Z0d2FyZS1pbi0yMDI2IiwicG9zaXRpb24iOjMxfQ==]
by Rhea Purohit/AI & I: If the predictions above weren’t enough, join Dan and
Brandon for a holiday podcast as they share their predictions for 2026. They
discussed how software will be built, who will build it, and what it will take
for truly autonomous AI agents to become a reality. 🎧 🖥 Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly94LmNvbS9kYW5zaGlwcGVyL3N0YXR1cy8yMDA2Mzk1Mjg1NDU5Njc3NTU2IiwicG9zaXRpb24iOjMyfQ==]
or YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly95b3V0dS5iZS9zcm5UdmxtVHEzVSIsInBvc2l0aW9uIjozM30=],
or listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMHRKbEtCMzVIbmJ4RmdPaDRLZGd4ND9zaT1SSG1NSTdWbVN1SzRHcF9XMldyb0lRJTIwIiwicG9zaXRpb24iOjM0fQ==]
or Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9mb3VyLXByZWRpY3Rpb25zLWZvci1ob3ctYWktd2lsbC1jaGFuZ2Utc29mdHdhcmUtaW4tMjAyNi9pZDE3MTk3ODkyMDE_aT0xMDAwNzQzMzI2NzIwIiwicG9zaXRpb24iOjM1fQ==].
--------------------------------------------------------------------------------
FROM EVERY STUDIO
Every is hiring a general manager of Spiral
Every is looking
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubm90aW9uLnNvL0pvYnMtRXZlcnktMjVjY2E0ZjM1NWFjODBjNWFkNmVlN2E2ZTkzZDZiNGU_cD0yZDFjYTRmMzU1YWM4MGZkOTUzMWZmYjJlNTM3NmE4Ylx1MDAyNnBtPWMiLCJwb3NpdGlvbiI6MzZ9]
for a general manager of Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hcHAud3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6Mzd9]
to own and grow our AI writing partner with taste. Spiral helps writers produce
their best work by understanding their voice and collaborating with them through
the writing process. You’ll take the reins of a product that’s already found
traction—with roughly $10,000 in monthly recurring revenue—and scale it to the
next level. Apply here
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb2Rlcm4tdG9uLTIzNC5ub3Rpb24uc2l0ZS80MmE0ODViMTNmMWI0OGRjYTI3MzQ2ZTAyNjhmNzNlMj9wdnM9MTA1IiwicG9zaXRpb24iOjM4fQ==].
--------------------------------------------------------------------------------
We’ll be back tomorrow with our regular editorial schedule! Be sure to follow
Every on X at @every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9ldmVyeSIsInBvc2l0aW9uIjozOX0=]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjQwfQ==].
We build AI tools
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdHVkaW8iLCJwb3NpdGlvbiI6NDF9]
for readers like you. Write brilliantly with Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93cml0ZXdpdGhzcGlyYWwuY29tLyIsInBvc2l0aW9uIjo0Mn0=].
Organize files automatically with Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvLz91dG1fc291cmNlPWV2ZXJ5Zm9vdGVyIiwicG9zaXRpb24iOjQzfQ==].
Deliver yourself from email with Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyIiwicG9zaXRpb24iOjQ0fQ==].
Dictate effortlessly with Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tb25vbG9ndWUudG8iLCJwb3NpdGlvbiI6NDV9].
We also do AI training, adoption, and innovation for companies. Work with us
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nP3V0bV9zb3VyY2U9ZW1haWxmb290ZXIiLCJwb3NpdGlvbiI6NDZ9]
to bring AI into your organization.
Get paid for sharing Every with your friends. Join our referral program
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS5nZXRyZXdhcmRmdWwuY29tL3NpZ251cCIsInBvc2l0aW9uIjo0N30=].
For sponsorship opportunities, reach out to sponsorships@every.to.
Subscribe
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmU_c291cmNlPXBvc3RfYnV0dG9uIiwicG9zaXRpb24iOjQ4fQ==]
WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1zLTIwMjYtcHJlZGljdGlvbnMvZmVlZGJhY2s_cmF0aW5nPWFtYXppbmdcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NDl9]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1zLTIwMjYtcHJlZGljdGlvbnMvZmVlZGJhY2s_cmF0aW5nPWdvb2RcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6NTB9]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnnigJlzIDIwMjYgUHJlZGljdGlvbnMiLCJwb3N0X2lkIjozODgxLCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb250ZXh0LXdpbmRvdy9ldmVyeS1zLTIwMjYtcHJlZGljdGlvbnMvZmVlZGJhY2s_cmF0aW5nPW1laFx1MDAyNmhhc2g9JXJlY2lwaWVudC5oYXNoJSIsInBvc2l0aW9uIjo1MX0=]
Bad
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Every’s 2026 Predictions
hello@every.to1/4/2026
The Every team rings in the new year with bets on agent-native apps,
designer-coders, and autonomous AI
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AI & I
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FOUR PREDICTIONS FOR HOW AI WILL CHANGE SOFTWARE IN 2026
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THE EVERY TEAM RINGS IN THE NEW YEAR WITH BETS ON AGENT-NATIVE APPS,
DESIGNER-CODERS, AND AUTONOMOUS AI
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by Rhea Purohit
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Dan Shipper and Brandon Gell. Midjourney/Every illustration.
TL;DR: Today we’re releasing a special holiday episode of our podcast AI & I
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QiLCJwb3NpdGlvbiI6Nn0=],
where Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjd9]
and Every COO Brandon Gell
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share their predictions for 2026. Watch on X
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or YouTube
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or listen on Spotify
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or Apple Podcasts
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--------------------------------------------------------------------------------
Tomorrow is the first day of 2026, and to give our listeners a view of the
trends that’ll shape the year ahead, Dan Shipper
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BkYW5zaGlwcGVyIiwicG9zaXRpb24iOjE0fQ==]
had Every COO Brandon Gell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BicmFuZG9uXzUyNjMiLCJwb3NpdGlvbiI6MTV9]
on AI & I to discuss their predictions for what’s next. They discussed how
software will be built, who will build it, and what it will take for truly
autonomous AI agents to become a reality.
You can check out their full conversation here:
[https://img.youtube.com/vi/srnTvlmTq3U/maxresdefault.jpg]
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Here are four of the predictions they make:
#1 THE NEXT GENERATION OF SOFTWARE WILL TREAT AGENTS LIKE FIRST-CLASS CITIZENS
According to Dan, 2025 has been the year in which coding agents finally became
reliable. A year ago, you could get pretty far with these tools—but unless you
were a professional developer, you’d eventually hit a wall of errors and bugs
that would stop you cold. Now, with models like Anthropic’s Opus 4.5
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcHVzLTQtNS1pcy10aGUtY29kaW5nLW1vZGVsLXdlLXZlLWJlZW4td2FpdGluZy1mb3IiLCJwb3NpdGlvbiI6MTd9],
you can just keep going. Dan believes this shift will change how apps are built
and who they’re built by, what he’s calling “agent-native architecture.” He
describes it as a ladder with three rungs:
Level 1: Anything you can do, the agent can do. Many apps today have AI
assistants you can chat with to help you do things inside the app—but they’re
limited to specific tasks. In an agent-native app, the AI would operate the
software the same way you would, accessing every button, setting, and feature
available to you. Dan sees early versions of this in OpenAI’s browser Atlas
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3ZpYmUtY2hlY2svdmliZS1jaGVjay1vcGVuYWktcy1uZXctYWktYnJvd3Nlci1hdGxhcyIsInBvc2l0aW9uIjoxOH0=].
For instance, when someone asks him to add them to a team in one of Every’s
shared workspaces such as Notion, instead of navigating through clunky settings
pages himself, he just asks Atlas to do it.
Level 2: Anything the code in the app can do, the agent can do. Apps run all
kinds of processes behind the scenes that users never directly control. For
example, Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2NvcmEuY29tcHV0ZXIvIiwicG9zaXRpb24iOjE5fQ==]—Every’s
email assistant—generates a twice-daily “Brief” that summarizes your inbox, and
there’s underlying code that could regenerate that Brief in different writing
styles. In an agent-native app, the AI would be able to access that hidden
capability: Instead of being stuck with the default summary, you could ask an
agent to redo it—shorter, punchier, more formal, whatever you want. The idea is
that the agent can reach into the app’s “backstage,” taking advantage of a
capability that exists in the code but isn’t exposed as a user-facing feature
today
Level 3: Anything a developer can do, the agent can do. By this, Dan means that
the AI agent can do the kinds of things only developers can do today. In
practice, that means a user could ask for a change, and the agent would
implement it directly, whether that’s fixing a bug, adding a feature, or
modifying how the software works. Sometimes that change might be shipped to
everyone; other times, it could result in a personalized version of the app
tailored to a single user. Dan says Every is already experimenting with this
internally, and while it’s still early, he sees companies like Anthropic and
Notion thinking along similar lines—building software where both humans and
agents are “first-class citizens,” rather than bolting AI onto apps designed
purely for human use.
#2 DESIGNERS WILL START BUILDING THEIR OWN TOOLS
Dan points out that designers and creatives have been held back from building
full experiences because they couldn’t code, but this is starting to change. He
points to Lucas Crespo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL0BsdWNhc2NyZXNwbyIsInBvc2l0aW9uIjoyMH0=],
Every’s creative lead, as an example: He’s gone from a traditional designer to
someone who vibe codes small apps that make his own work easier.
Brandon, however, raises a concern about how far this will spread. He recalls
being afraid of the coding terminal himself, and suspects many designers will
feel the same way about working inside something like AI code editor Cursor
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2N1cnNvci5jb20vIiwicG9zaXRpb24iOjIxfQ==].
If tools like Cursor want to expand beyond engineers and reach designers at
scale, Brandon argues, they’ll likely need to abstract the code away so the
average designer isn’t scared off before they even start.
#3 THE NEW KIND OF SOFTWARE ENGINEER WILL DIRECT AI AGENTS
As AI capabilities have evolved, two kinds of software builders have emerged. On
one side are engineers who treat AI as an accelerant to their normal process:
They use AI to move faster, but they still read the code, and even write parts
of it themselves. On the other side are vibe coders
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3dvcmtpbmctb3ZlcnRpbWUvaXQtcy1tZS1oaS1pLW0tdGhlLXZpYmUtY29kZXIiLCJwb3NpdGlvbiI6MjJ9],
who can get something running without really understanding what’s under the
hood.
Dan argues there’s a third category emerging: the “agentic engineers.”
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2MvY29tcG91bmRpbmctZW5naW5lZXJpbmciLCJwb3NpdGlvbiI6MjN9]
Instead of writing code, they’ve redefined the job of software development
around directing AI agents. They delegate nearly all of the programming work and
focus on higher-level work
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL3doZW4tYWktY2FuLWRvLXlvdXItam9iLXdoby1lbHNlLWFyZS15b3UiLCJwb3NpdGlvbiI6MjR9]:
defining what should be built, breaking problems down, and orchestrating one or
multiple agents
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3NvdXJjZS1jb2RlL2hvdy1pLXVzZS1jbGF1ZGUtY29kZS10by1zaGlwLWxpa2UtYS10ZWFtLW9mLWZpdmUiLCJwb3NpdGlvbiI6MjV9]
to execute. It’s a conscious trade: Many of them accept that their old coding
muscle will weaken in exchange for a new one, which is becoming a better manager
of agents as the primary way software gets made.
#4 THE NEXT WAVE OF AI TRAINING WILL INDEX FOR INDEPENDENCE
Dan uses childhood development as an analogy
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2FwaS5ldmVyeS50by9jaGFpbi1vZi10aG91Z2h0L3Rvd2FyZC1hLWRlZmluaXRpb24tb2YtYWdpIiwicG9zaXRpb24iOjI2fQ==]
for where AI agents are headed. At first, you can only leave babies alone for
five minutes with supervision, but over the years, children can play in another
room for longer and longer stretches without anything going wrong.
Similarly, a few years ago, large language models could really only handle a
single turn at a time; now they can run for 20 minutes—sometimes close to an
hour—without needing you to step in. But running for an hour is still a long way
from running indefinitely. Dan thinks getting to true autonomy—where it’s
economically worthwhile to have an agent constantly doing things without you
telling it what to do—is a genuinely hard problem. Achieving autonomy requires
continuous learning, a clear sense of goals, and the ability to modify those
goals in ways that make sense over time.
Part of the challenge, Dan argues, is how we’ve trained these models. Alignment
training is designed to make agents predictable and obedient—to do exactly what
you say. And to become truly autonomous, Dan believes agents will need the
freedom to explore and make mistakes, something we’ve been hesitant to allow for
safety reasons. He predicts the coming year will bring new training approaches
and architectures that start to loosen those reins, letting agents do things
more independently.
What do you use AI for? Have you found any interesting or surprising use cases?
We want to hear from you—and we might even interview you.
Timestamps
1. Introduction: 00:01:05
2. Reflections on Every’s growth over the past year: 00:01:34
3. What changes when a company grows from 20 people to 50: 00:09:38
4. How “agent-native architecture” will change software in 2026: 00:11:55
5. Why designers are slated to become power users of AI: 00:17:13
6. The new kind of software engineer that will direct AI agents: 00:23:24
7. Why the next wave of AI training will focus on autonomy: 00:33:42
You can check out the episode on X, Spotify, Apple Podcasts, or YouTube. Links
are below:
1. Watch on X
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3guY29tL2RhbnNoaXBwZXIvc3RhdHVzLzIwMDYzOTUyODU0NTk2Nzc1NTYiLCJwb3NpdGlvbiI6Mjd9]
2. Watch on YouTube
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3lvdXR1LmJlL3NyblR2bG1UcTNVIiwicG9zaXRpb24iOjI4fQ==]
3. Listen on Spotify
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS8wdEpsS0IzNUhuYnhGZ09oNEtkZ3g0P3NpPVJIbU1JN1ZtU3VLNEdwX1cyV3JvSVElMjAiLCJwb3NpdGlvbiI6Mjl9]
(make sure to follow to help us rank!)
4. Listen on Apple Podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L2ZvdXItcHJlZGljdGlvbnMtZm9yLWhvdy1haS13aWxsLWNoYW5nZS1zb2Z0d2FyZS1pbi0yMDI2L2lkMTcxOTc4OTIwMT9pPTEwMDA3NDMzMjY3MjAiLCJwb3NpdGlvbiI6MzB9]
Miss an episode? Catch up on Dan’s recent conversations with founding executive
editor of Wired Kevin Kelly
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3QvaG93LXRvLXByZWRpY3QtdGhlLWZ1dHVyZS1saWtlLWtldmluLWtlbGx5IiwicG9zaXRpb24iOjMxfQ==],
star podcaster Dwarkesh Patel
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvZHdhcmtlc2gtcGF0ZWwtcy1xdWVzdC10by1sZWFybi1ldmVyeXRoaW5nIiwicG9zaXRpb24iOjMyfQ==],
LinkedIn cofounder Reid Hoffman
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvcmVpZC1ob2ZmbWFuLW9uLWhvdy1haS1taWdodC1hbnN3ZXItb3VyLWJpZ2dlc3QtcXVlc3Rpb25zIiwicG9zaXRpb24iOjMzfQ==],
ChatPRD founder Claire Vo
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL3BvZGNhc3Qvc2hlLWJ1aWx0LWFuLWFpLXByb2R1Y3QtbWFuYWdlci1icmluZ2luZy1pbi1zaXgtZmlndXJlcy1hcy1hLXNpZGUtaHVzdGxlLWU0NmJlOWJjLWY0MjYtNDI0ZC05OTJkLTVhNzFmZDdhYzVlNCIsInBvc2l0aW9uIjozNH0=],
economist Tyler Cowen
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvZWNvbm9taXN0LXR5bGVyLWNvd2VuLW9uLWhvdy1jaGF0Z3B0LWlzLWNoYW5naW5nLXlvdXItam9iIiwicG9zaXRpb24iOjM1fQ==],
writer and entrepreneur David Perell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvaG93LWRhdmlkLXBlcmVsbC11c2VzLWNoYXRncHQtdG8td3JpdGUtZm9yLW1pbGxpb25zIiwicG9zaXRpb24iOjM2fQ==],
founder and newsletter operator Ben Tossell
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL2V2ZXJ5LnRvL2NoYWluLW9mLXRob3VnaHQvaG93LXRvLXJ1bi1hLXByb2ZpdGFibGUtb25lLXBlcnNvbi1pbnRlcm5ldC1idXNpbmVzcy11c2luZy1haSIsInBvc2l0aW9uIjozN30=],
and others, and learn how they use AI to think, create, and relate.
If you’re enjoying the podcast, here are a few things I recommend:
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Rhea Purohit is a contributing writer for Every focused on research-driven
storytelling in tech. You can follow her on X at @RheaPurohit1
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0Ijoi8J-OpyBGb3VyIFByZWRpY3Rpb25zIGZvciBIb3cgQUkgV2lsbCBDaGFuZ2UgU29mdHdhcmUgaW4gMjAyNiIsInBvc3RfaWQiOjM4ODAsInBvc3RfdHlwZSI6InBvc3QiLCJ1cmwiOiJodHRwczovL3R3aXR0ZXIuY29tL1JoZWFQdXJvaGl0MSIsInBvc2l0aW9uIjo0MX0=]
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Bad
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🎧 Four Predictions for How AI Will Change Software in 2026
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8/9: Give your team AI superpowers
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7/9: Meet Spiral—your AI writing partner with taste
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Hi there,
Most products we build at Every are the result of pain that the
team is feeling. Case in point: Our own desktops were graveyards
of screenshots, drafts, decks, and PDFs. We built Sparkle so you
never face that chaos again.
Sparkle organizes your computer so you don’t have to. It creates
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6/9: Declutter your Mac with AI—meet Sparkle
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Hi there,
We all dread email. It's an endless to-do list written by
everyone else, all at once. That's why we built Cora (
https://0ab9ee3d.click.convertkit-mail2.com/xmu6l6wd93a3um0kngagu2qxgkllinh8lr4l/g3hnh5h32v88e3cr/aHR0cHM6Ly9jb3JhLmNvbXB1dGVyP3V0bV9zb3VyY2U9ZXZlcnlkcmlwY2FtcGFpZ24=
). It's the most human way to manage your email, turning your
inbox into a story.
Here's how Cora works:
1. See only the messages that truly need your reply. Everything
else is auto-archived and summarized in two concise daily briefs.
2. Get replies drafted in your own voice. Cora writes
context-aware responses you can send with one tweak—or none at
all.
3. Tell Cora Assistant exactly how to handle the rest:
* Create custom categories ("Make a folder called Investment Ops
and file all stock recommendations there").
* Set forever rules ("Always keep emails from @every.to in my
inbox").
* Or teach it specialized replies ("When a cold email asks to be
on my podcast, thank them and send this form").
Join the cofounder of Instagram and CPO of Anthropic Mike
Krieger (
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) in freeing yourself from email and reclaim 1–2 hours every
day—and a calmer mind.
-->Start your free trial (
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5/9: Spend less time in your email—join Cora
hello@every.to12/23/2025
Highlights of what we published and built over the last 12 months
[https://d24ovhgu8s7341.cloudfront.net/static/every-logo.png]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by8iLCJwb3NpdGlvbiI6MH0=
[https://d24ovhgu8s7341.cloudfront.net/uploads/publication/logo/17/small_Frame_216-2.png]
On Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeSIsInBvc2l0aW9uIjoxfQ==]
EVERY 2025: OUR YEAR BY THE NUMBERS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3IiwicG9zaXRpb24iOjJ9]
HIGHLIGHTS OF WHAT WE PUBLISHED AND BUILT OVER THE LAST 12 MONTHS
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3IiwicG9zaXRpb24iOjN9]
by Every Staff
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9ARXZlcnklMjBTdGFmZiIsInBvc2l0aW9uIjo0fQ==]
[https://d24ovhgu8s7341.cloudfront.net/uploads/post/cover/3868/full_page_cover_Cover_recap(2).png]
At Every, we’re trying to understand what comes next.
We construct our view of the future through play, creativity, and exploration.
By doing it ourselves—and sharing what we learn—we want to show the world how to
use AI to build better businesses and better lives.
This is a look back at what that added up to in 2025, as told through the three
pillars of our ecosystem:
1. Ideas: Our daily newsletter, podcasts
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wb2RjYXN0IiwicG9zaXRpb24iOjV9],
and videos, where we share how we are building and what the future holds.
2. Apps: We currently have four products in total—writing assistant Spiral
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9hcHAud3JpdGV3aXRoc3BpcmFsLmNvbS8iLCJwb3NpdGlvbiI6Nn0=],
file organizer Sparkle
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9tYWtlaXRzcGFya2xlLmNvIiwicG9zaXRpb24iOjd9],
email assistant Cora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9jb3JhLmNvbXB1dGVyIiwicG9zaXRpb24iOjh9],
and dictation app Monologue
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz9zb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6OX0=],
that latter of which launched
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS9pbnRyb2R1Y2luZy1tb25vbG9ndWUtZWZmb3J0bGVzcy12b2ljZS1kaWN0YXRpb24iLCJwb3NpdGlvbiI6MTB9]
this year.
3. Training: We teach others through our consulting
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb25zdWx0aW5nIiwicG9zaXRpb24iOjExfQ==]
practice and our camps
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9jb3Vyc2VzIiwicG9zaXRpb24iOjEyfQ==].
We’ve built an interactive capsule of our highlights of 2026, meant to inspire
you for the year ahead.
Thank you for following along, and we’ll see you in 2026.
Click for the full experience
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3P3V0bV9zb3VyY2U9cG9zdF9idXR0b25cdTAwMjZzb3VyY2U9cG9zdF9idXR0b24iLCJwb3NpdGlvbiI6MTN9]
—The Every team
--------------------------------------------------------------------------------
Every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9zdWJzY3JpYmUiLCJwb3NpdGlvbiI6MTR9]
is the only subscription you need to stay at the edge of AI. Follow us on X at
@every
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cDovL3R3aXR0ZXIuY29tL2V2ZXJ5IiwicG9zaXRpb24iOjE1fQ==]
and on LinkedIn
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvZXZlcnlpbmMvIiwicG9zaXRpb24iOjE2fQ==].
WHAT DID YOU THINK OF THIS POST?
Amazing
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3L2ZlZWRiYWNrP3JhdGluZz1hbWF6aW5nXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjE3fQ==]
Good
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3L2ZlZWRiYWNrP3JhdGluZz1nb29kXHUwMDI2aGFzaD0lcmVjaXBpZW50Lmhhc2glIiwicG9zaXRpb24iOjE4fQ==]
Meh
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3L2ZlZWRiYWNrP3JhdGluZz1tZWhcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MTl9]
Bad
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9vbi1ldmVyeS8yMDI1LXllYXItaW4tcmV2aWV3L2ZlZWRiYWNrP3JhdGluZz1iYWRcdTAwMjZoYXNoPSVyZWNpcGllbnQuaGFzaCUiLCJwb3NpdGlvbiI6MjB9]
GET MORE OUT OF YOUR SUBSCRIPTION
Try our AI tools for ultimate productivity
AI Tools Showcase [https://every.to/paywall/ai_tools_showcase.gif]
https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiRXZlcnkgMjAyNTogT3VyIFllYXIgYnkgdGhlIE51bWJlcnMiLCJwb3N0X2lkIjozODY4LCJwb3N0X3R5cGUiOiJwb3N0IiwidXJsIjoiaHR0cHM6Ly9ldmVyeS50by9wcm9kdWN0cz91dG1fc291cmNlPWVtYWlsXHUwMDI2dXRtX21lZGl1bT1wb3N0X3BheXdhbGxcdTAwMjZ1dG1fY2FtcGFpZ249cGF5d2FsbF9naWYiLCJwb3NpdGlvbiI6MjF9
Pencil [https://every.to/paywall/pencil.png] Front-row access to the future of
AI
Check [https://every.to/paywall/check.png] In-depth reviews of new models on
release day
Check [https://every.to/paywall/check.png] Playbooks and guides for putting AI
to work
Check [https://every.to/paywall/check.png] Prompts and use cases for builders
Sparks [https://every.to/paywall/sparks.png] Bundle of AI software
Sparkle [https://every.to/paywall/app_icons/sparkle.png] Sparkle: Organize your
Mac with AI
Cora [https://every.to/paywall/app_icons/cora.png] Cora: The most human way to
do email
Spiral [https://every.to/paywall/app_icons/spiral.png] Spiral: Repurpose your
content endlessly
Monologue [https://every.to/paywall/app_icons/monologue.png] Monologue:
Effortless voice dictation for your Mac
You received this email because you signed up for emails from Every
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221 Canal St 5th floor, New York, NY 10013
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Every 2025: Our Year by the Numbers
hello@every.to12/22/2025
(
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dc7u4klqoobphwop4n00b6h234p3/6qheh8hl7wnxepuo/aHR0cHM6Ly9ldmVyeS50bw==
)
Hi there,
Productivity looks different when you can write at the speed of
thought. Meet Monologue (
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dc7u4klqoobphwop4n00b6h234p3/8ghqhoholl9g8pak/aHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPWV2ZXJ5ZHJpcGNhbXBhaWdu
), our AI voice dictation tool. It helps you work 3x faster using
perfect voice dictation that knows what you mean in every
situation.
(
https://0ab9ee3d.click.convertkit-mail2.com/zlu5o5vz3dc7u4klqoobphwop4n00b6h234p3/8ghqhoholl9g8pak/aHR0cHM6Ly93d3cubW9ub2xvZ3VlLnRvLz91dG1fc291cmNlPWV2ZXJ5ZHJpcGNhbXBhaWdu
)
Here are three Monologue features that make it so powerful:
* Auto formatting: It reformats its output based on what and
where you're writing.
* Deep context: It can “see” your screen and understand what
you're referencing. When you say “Current Step Index” out loud,
Monologue writes “currentStepIndex.”
* Auto dictionary: It learns your vocabulary and adds words to
its dictionary automatically, so you can speak naturally and stay
in the flow.
-->Try Monologue (
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Hi there,
At Every, we believe in the power of writing to help build the
future. Great ideas—as well as the human skills that AI can't
replace—are the best hedge in an AI-driven future. That's why
we'll send you original essays every weekday, plus a Sunday
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Here's a deeper dive into what you can expect, and some of our
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Chain of Thought (
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Deep dives on the frontiers of AI
* "The Knowledge Economy Is Over. Welcome to the Allocation
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AGI at OpenAI
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How technology is changing—and has historically changed.
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2/9: Discover the writing that will keep you ahead of the AI curve
hello@every.to12/20/2025
Lessons from the team that built Codex and launched a number-one app with it
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https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vIiwicG9zaXRpb24iOjB9
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Source Code
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvb3BlbmFpLWdhdmUtdXMtYS1nbGltcHNlLWludG8tdGhlaXItYWktY29kaW5nLXBsYXlib29rP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjF9]
OPENAI GAVE US A GLIMPSE INTO THEIR AI CODING PLAYBOOK
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LESSONS FROM THE TEAM THAT BUILT CODEX AND LAUNCHED A NUMBER-ONE APP WITH IT
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vc291cmNlLWNvZGUvb3BlbmFpLWdhdmUtdXMtYS1nbGltcHNlLWludG8tdGhlaXItYWktY29kaW5nLXBsYXlib29rP21ldGVyZWRfcGF5d2FsbD0xIiwicG9zaXRpb24iOjN9]
by Katie Parrott
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Midjourney/Every illustration.
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Four OpenAI engineers built the Android version of the image generation app Sora
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay9vcGVuYWktbWFkZS12aWRlby1jcmVhdGlvbi1lZmZvcnRsZXNzLWhlcmUtcy13aGF0LWhhcHBlbmVkLW5leHQiLCJwb3NpdGlvbiI6Nn0=]
in 28 days. Naturally, they built it using Codex
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8vZXZlcnkudG8vdmliZS1jaGVjay92aWJlLWNoZWNrLWNvZGV4LW9wZW5haS1zLW5ldy1jb2RpbmctYWdlbnQiLCJwb3NpdGlvbiI6N30=],
their AI coding agent.
Partway through that sprint, one of those engineers, RJ Marsan
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vUkpNYXJzYW4iLCJwb3NpdGlvbiI6OH0=],
shattered his wrist in a bike race, leaving him unable to type. So he cobbled
together a speech-to-text system and started talking to Codex instead of typing
commands himself.
That forced constraint—having to tell the computer what to do rather than
execute the instructions via his keyboard—taught him something the rest of the
team eventually adopted: Treating Codex like a new coworker you’re onboarding
delivers stronger results than treating it like a tool you’re configuring (Codex
doesn’t remember previous conversations automatically). “Every session is
onboarding this new coworker [anew].”
Marsan and Alexander Embiricos
[https://every.to/emails/click/f0c5caa7e8256dd8c113b027ae9f9eea50fda3786d0ec48d20cf9e30b51ed66a/eyJzdWJqZWN0IjoiT3BlbkFJIEdhdmUgVXMgYSBHbGltcHNlIEludG8gVGhlaXIgQUkgQ29kaW5nIFBsYXlib29rIiwicG9zdF9pZCI6Mzg3NiwicG9zdF90eXBlIjoicG9zdCIsInVybCI6Imh0dHBzOi8veC5jb20vZW1iaXJpY28iLCJwb3NpdGlvbiI6OX0=],
who leads the Codex product team, joined us for Every’s first-ever Codex Camp to
share this and other insights learned building Sora with Codex and how generally
to think about working with AI.
Here’s what we learned.
KEY TAKEAWAYS
1. Onboard your AI like a new hire. Start with quick, interactive prompts.
Build trust. Let it learn your preferences. Then delegate longer tasks.
2. Don’t overload context. If you’d overwhelm a coworker with 6,000 facts about
your codebase, you’ll overwhelm the AI too. Give it what it needs for the
task at hand.
3. Narrow beats broad. An agent with one focused job outperforms a generalist
trying to catch everything.
4. It doesn’t get easier—you go faster. AI tools shift the bottleneck; they
don’t eliminate it. Architecture and code review become more important, not
less.
Uploaded image
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HOW TO THINK ABOUT WORKING WITH AI
Building Codex changed how the OpenAI team thinks about AI agents...
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Become a paid subscriber to Every
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to unlock this piece and learn about:
1. Why OpenAI’s team created three specialized AI “police” roles instead of one
catch-all code reviewer
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