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Did you know that the revenue reported by page url in Mediavine only reports revenue for that page view and does NOT include revenue earned from subsequent page views for each visitor? If your site averages 1.4 page views per visitor, RPMs don't tell the full story. Since MV only reports RPMs at page level and not RPS (rev per 1,000 sessions), you don't know the actual revenue per 1,000 visitors for individual URLs. Interestingly, Mediavine does report both RPM and RPS for traffic sources... but that's all articles for each source, not individual articles. Consider the following. On the face of it a page with $37 RPM might appear more valuable than another with $30 RPM. However, if the $30 RPM page averages 2.1 page views per visitor and the other 1.1, it's almost a certainty the $30 RPM page earns more. As my dwell and pv/visitor numbers improve, I'm more and more curious how much each article actually earns from entire sessions, not just the first page view. Tired of guessing, I decided to create a custom reporting dashboard that calibrates url-level revenue. Here's how it works: a. Finds every session that landed on a URL b. Traces every subsequent page that visitor viewed in that session (ordered by timestamp) c. Looks up the actual RPM from the uploaded MV data for each specific page they visited d. Sums those real RPMs across the full session path. Voila... I now know revenue per 1,000 sessions for any url with traffic on my sites. Below is a sample from my data. In some cases RPS is quite a bit higher than RPMs. ​ Is it 100% accurate? No, it's not. It assumes a second page view visit earns the same RPM as those that visit those pages upon site entry. I"m not certain RPMs are the same. It might be. It might be more. It might be less. Bottom line is it's data based on an assumption. That said, I believe this approach to understanding a visit's value is more accurate than ignoring all subsequent page views. Why does this matter? It matters if you like making more money with existing content. When you know how much an article actually earns, you can make better decisions on what to focus on. For example, if you drive traffic by posting to Facebook pages, you have a limited number of links you can post in a given day. If you know article A earns twice article B, all else being equal, you can earn more by promoting article A more. Or take your email newsletter as an example. Typically, the first link in a newsletter gets more clicks. Again, if article A out-earns B, you're better off placing a link first for article A than B. Same on Pinterest (can only blast so many pins per day). Same everywhere. Also, if you build a self-improving internal linking system, you can include RPS (revenue per 1,000 sessions) as a variable for the system to include in creating links. You might tell the system to give most weight to articles with the highest RPS. I don't do this but you could... I put most weight on articles with the longest dwell time... which is often the same as higher RPS articles. That's just off the top of my head. At the end of the day, knowing the numbers helps in every aspect of this business. If you haven't already, take the time to build something that properly reconciles your real revenue per 1,000 visitors so you can make better decisions and earn more money Thanks for reading. Jon Fatstacksblog.com ​Build your own S.M.A.R.T. Command Center dashboard ( https://d7a38bd1.click.convertkit-mail4.com/mvue8grmxxf5hqzxgzvimhrxpv76wb3hr6l6/48hvhehm86ed8kfx/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ). Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/mvue8grmxxf5hqzxgzvimhrxpv76wb3hr6l6 ) | Update your profile ( https://preferences.convertkit-mail4.com/mvue8grmxxf5hqzxgzvimhrxpv76wb3hr6l6 ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

It's been fun seeing some of the stuff people are building from my new dashboard-building course ( https://d7a38bd1.click.convertkit-mail4.com/68uo8d7699a8h5e9v7nhohp4le88da9hro6o/qvh8h7hdpr9573bl/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ). Here's some feedback (unsolicited): I bought your new Dashboard course yesterday, and have gone through only a part of it...and oh my galloping gumdrops, this is incredible. I'm a casual programmer. I learned to program in the pre-AI world. I've worked with JavaScript, Python, C#, Java, and of course HTML and CSS and SQL. I enjoy programming. It's genuinely fun for me. I'm not a professional programmer, but I know how to make the computer do what I want, or learn how to make it do what I want. And yet, with [X], I am quickly and easily building things that would take me a long time and much sweat to build myself. And probably getting a better result, too. And it's so much better than hiring a human developer, who A) costs a ton even if he's taking 3rd world wages, B) takes oodles of time, and C) has an ego and doesn't want to be told again and again that no, that's not quite right. In one day, or a little more, I've built a dashboard and started to populate it with what I want. My dashboard reflects what I need it to do, it's not just a clone of yours, but without your course to guide me towards using AI in this way, who knows when I would've done it? Not only that, but suddenly whole new businesses that I'd toyed with in the past have become clearly feasible and almost easy. And very much limited downside and unlimited upside, which is a good kind of a bet to make. This is great! Thank you! Oh, one more thing. I've bought a lot of courses. I mean A LOT. I've barely finished any of them. I haven't touched most of them. I like to think of them as a personal library. The truth is that I've wasted tons of money on courses and ebooks and such-like. This Dashboard project...I find it difficult to tear myself away from it. Let's do one more thing. No, let's fix that. Ok, just one more correction with [X]. I'm not necessarily reading much of the course. Most of the time, I'm just working with [x]. When I do get to a new part of the course, I generally copy-paste it into [X] and ask [X] if this bit is relevant to me. Measured in terms of use and results, it's been easily one of the best courses I've ever bought. And I'm only halfway through. -Yehoshua Kahan (used with permission) => Start Building Your Dashboard Command Center Here ( https://d7a38bd1.click.convertkit-mail4.com/68uo8d7699a8h5e9v7nhohp4le88da9hro6o/qvh8h7hdpr9573bl/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ ​ You only need to be right three times Once upon a time I tried my hand at picking stocks. I knew squat about it so went to the bookstore (yes, it was that long ago). After hours hemming and hawing over what book to buy, I settled on Peter Lynch's "Beating the Street." In that book, Peter said you only need to be right three times when it comes to picking stocks. I can do that, I thought. When he says "be right three times" he means buy a 10 to 100 bagger, cash it out. Buy another with all that money, cash it out. Buy a third... cash it out. By then you're rich. BTW Peter coined the term "bagger" which is so perfect. It means multiple so a ten bagger is 10x stock price growth. "Piece of cake," I thought. I just needed to find three 100 baggers in a row. I took my meagre savings and bought one stock. All my eggs in one basket. Six months later, down she went to penny stock status. Back to the drawing board. Bought another. This one fared worse... straight into insolvency. It was time to find a better way to make extra money. Peter Lynch I am not. Looking back, I probably could have shorted my way to billions but Peter didn't cover that in his book. After nursing brutal losses and having somehow stumbled into blogging... I soon realized that the internet might be my ticket to making a few extra bucks to pay off student loans. Turns out, Peter's "only be right three times" applies somewhat to making money online as well, although I didn't realize it at the time. It really only takes hitting it big one, two or three times and you're all set. I can't say I've ever had the equivalent of a 100 bagger working online but certainly a handful of 10 baggers. At the end of the day, any success I've had online stems from a small handful of good decisions. Most of my good decisions stem from stumbling on tactics and strategies that worked for me or others and then making the decision to double down. Which brings us to today. I'm convinced we're in the midst of another pivotal moment where online businesses are concerned. Probably have been for a bit now. AI has certainly been a double-edged sword for many of us. It's caused challenges in our industry and will do so going forward, but like most change, it offers enormous opportunities. In a nutshell, we can build pretty much anything we want for our sites for practically no cost. Whether it's to improve ad-supported sites or sell software, improve ecommerce performance and/or convert more local people to customers... AI can help us do it better and faster. If you're not using AI to make better sites and improve your bottom line, you're missing out. And I don't mean using AI for content. That's not necessary by any means. Many don't and do just fine. I'm talking about making sites faster, stickier, look better, improved user experience, higher ad viewability, more affiliate conversions.... AI can help with all of this. I know because I've been at full tilt for many months. And then there's the fun factor. It's fun coming up with new ideas and being able to execute same-day. Pre-AI, I could not magically code up a plugin or some tracking tool out of thin air. My only option was hiring people which was too costly. These days, the instant I come up with something new to build, it's done thirty to sixty minutes later for pretty much no cost. Yup, it's a new era for sure. => Grab the course here to see what's possible ( https://d7a38bd1.click.convertkit-mail4.com/68uo8d7699a8h5e9v7nhohp4le88da9hro6o/qvh8h7hdpr9573bl/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Have a great weekend. Thanks for reading. Jon Fatstacksblog.com ​ ​ Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/68uo8d7699a8h5e9v7nhohp4le88da9hro6o ) | Update your profile ( https://preferences.convertkit-mail4.com/68uo8d7699a8h5e9v7nhohp4le88da9hro6o ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

10 years and umpteen course launches later and I still find a way to botch it. Yesterday's checkout glitch for my new dashboard building course ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ) is fixed. My apologies to anyone affected who frustratingly hammered the buy button only to get nowhere. Moving on to greener pastures. My dwell time just hit an all-time high. 1 minute 48 seconds. ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ A month ago it was sitting at 1:31. ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ) To some that might not seem like a big increase but in my experience, adding an average of 18% increase in dwell time is a solid achievement. And I can attest that ad RPMs reflect this increase. How did I do this? I spent hours slowly scrolling and navigating my sites on desktop and mobile looking for ways to keep folks on my site longer. I came up with no shortage of ideas simply by constantly asking myself "what could I add here, there and everywhere that would keep me on the site for an extra second?" Increasing dwell time in a meaningful way requires multiple steps, features, sticky stuff, widgets, links etc. instead of one magic bullet that does the job. I used to think in minutes. Now I think in seconds. If I can get each visitor to stay one more second, that's a big win. And so I ask myself, what would keep someone around for one more second. I got to work. I created dozens of custom widgets, a self-improving automated internal linking system, quizzes, inline links, related post grids, ribbons, popups, gamification and so on. Some of it worked. Some of it failed. Those that worked, worked great. I created and tracked everything in my custom dashboard ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ) which made the 18% increase in dwell time possible. Why was the dashboard necessary? Because every single widget I created tracks engagement levels right down to the URL. Consider the following example. One successful feature I ended up keeping was adding a sticky ribbon with a call-to-action linking to another article. What was interesting is the sizeable range in CTR. Check it out: ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ CTR ranges from 17% to 87%. Six months ago, I would have no clue how any of these performed if it weren't for the fact I track every click in real time. This is one widget of many. Every widget on my site is not only tracked but it's baked in with AI to self-improve over time. What this means is the tracker tracks how long visitors stay on subsequent pages. It split tests articles it links to and over time links more and more to the articles that end up with longer dwell time. If I add no other features to my site, my dwell time will continue to rise simply due to the self-improving system I've built. Not only does that put more money in my pocket but it's also better for users. I should clarify that the sticky ribbon is NOT solely responsible for the 18% increased dwell time. It's one of many custom features I added and track that all together racked up the 18% gain. Here's another example just because I have so many. I'm big fan of quizzes but loathe paying for expensive quiz software. So I created my own quiz creator and track every detail in my dashboard. Turns out quizzes can do wonders for dwell time. Site A: ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Site B: ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ That's a total of 20,900 completed quizzes. That doesn't include all the partial takes. At 15 slides, each quiz takes 20 seconds. 20,900 x 20 seconds = 116 hours. Without those five quizzes, I would have had 116 fewer hours of total time on site between both sites. Not a one-off fluke Oh, and the increase in dwell time is not a one-off fluke. I added all the same widgets etc. to my other site and it too increased dwell time... and get this... 18% as well. What are the odds, right? ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ 30 days later: ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ ​ There's no limit to what you can build or track While I'm mostly an ad-supported site publisher, applying these features will help sites of all kinds. In fact, I don't believe there's a site owner out there that would get upset with an increase in 18% dwell time regardless how it monetizes. If you own an ecommerce site, consider the cool stuff you could build and track to increase sales. Same with info products. Same with a local service business website. Same with email newsletter business (integrating via email service provider APIs enables you to do amazing things with AI and email). And if you manage sites for clients, increasing their dwell time certainly won't hurt their esteem of you. For me, it all started when I had this new dashboard up and running to serve as HQ where I could build, test, track, pause, boost, etc. anything I wanted in real time. If you like the idea of your own dashboard, I'm now accepting enrollment in my new "dashboard-building" course called "S.M.A.R.T. COMMAND CENTER". => Grab your course seat here ( https://d7a38bd1.click.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3/z2hghnhexorn5xbp/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Will this offer close? No, which is unusual for me. Normally I run an open/close format but not for this course for one very simple reason. AI is moving at the speed of light and therefore anyone looking to get ahead understands that speed is key. If you see customized dashboards as part of your business in some capacity, the time to get ahead is right now, which means the time to start building is right now. Thanks for reading. Jon Fatstacksblog.com Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3 ) | Update your profile ( https://preferences.convertkit-mail4.com/75uz8ro2qqh8h652kr0azhw4zv649fnh73z3 ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

Many business owners that use AI, do exactly what they were already doing, just faster... at least they hope it's faster. That was me four months ago. Faster emails. Faster blog posts. Faster images. That's fine. But it misses the real opportunity. The real opportunity is using AI to run the whole business. Not task by task. The whole thing. That's what I do now. I built a centralized dashboard that runs my entire online publishing business. AI baked in from the ground up. One screen, total control. I have three of dashboards. One for each of my B2C sites and one for Fat Stacks. B2C Publishing Dashboard ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Fat Stacks Dashboard (Simpler) ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ I continue to add features and capabilities to all dashboards weekly. Just this past weekend, I added an Instagram Reel generator that would not be possible stand-alone because it pulls from published articles. With everything integrated in one place, the potential is limitless. Why a central dashboard? Because one-off AI tasks scattered across ten platforms is fine. Running your whole business through one command center is a gamechanger. Here are just a few capabilities my dashboard currently has: SEO: I built my own lightweight SEO setup and ditched Rank Math. Nothing against Rank Math. I just wasn't using most of it. Now my sites are leaner and I have only the SEO stuff I actually need. I've replaced a handful of paid plugins thanks to my dashboard... not just the SEO plugin. I save money. My sites are leaner. Capabilities are better. Internal Linking System: I built the most comprehensive internal linking system I've ever had. The dashboard tracks every click, on every link, on every URL. It's AI-powered, so it self-improves. It learns which links keep visitors on site longer and pushes those harder. The system gets smarter every week. ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Email Newsletters: I run all my email newsletters from it. The dashboard remembers which articles went out in past emails, so when I generate a new one, it picks up where the last left off. No copy-paste. I click "Generate" and it's done. Moreover, because my dashboard is integrated with Kit, I can track revenue from email readers and track which articles get the most email sign ups. Real-Time Revenue: It even calculates real-time Mediavine ad revenue based on a formula I specified that's only possible due to the custom tracking I built in. It's not perfect, but pretty close. And way better than waiting two days for Mediavine to report it. I see revenue site-wide and at the URL level, live. Affiliate link click tracking: This is a dream come true for affiliate marketers. With custom tracking in place, I'm able to track every click of every affiliate link on every url. If affiliate revenue was primary for me, I'd supercharge this by integrating conversion tracking. Quiz/Widget Creator: In the past I've spent nearly $100 per month for various plugins such as quiz creator plugins. Not anymore. I can build any nifty tool, widget or quiz I want in minutes in my dashboard and then deploy on my sites. I track everything so I know what works and what doesn't. For example, I have quizzes on my sites which my dashboard built. I can see which quizzes get more engagement, how many slides people go through on average, how many people complete them, how many people sign up to my email, etc. In a nutshell, everything I create, whether it's for engagement, page views, clicks, etc. I can track right down the the URL. Info product conversion tracking: I sell a suite of info products on my sites and got tired of guessing how or from where I generate sales. I set up custom tracking for each product and now I can see which email, article and original traffic source generated any sale. Nano Banana Pro Images in Bulk: This for me is huge. B.D. (before dashboard) I used Google's AI studio and could only create one image at a time. Now with my dashboard, I can create them in bulk in one go. This saves me and my team many hours every day. I could go on and on. Look at the screenshot above... the dashboard is absolutely chock-full of features I could only dream about two years ago. Everything tracked. Everything centralized. Everything in one place. And because the sites are stripped down to content and ads (the dashboard handles the rest), they pass pagespeed with flying colors. Even with Mediavine running. Is this the only way to use AI in a business? Nope. But it's by far the best way I've found, and I've been experimenting a ton over the last few years. I first tried baking AI into each individual site. Worked fine. But as I built out my wishlist, the sites were getting bloated. Now everything lives in the dashboard and the sites stay clean. Here's where it could get interesting for some of you. The AI dashboard concept is not restricted to online publishing businesses. It's something any business with an online presence could benefit from. Local business, ecommerce, influencers... if they're online, an AI dashboard can help. Right now, helping other businesses get up and running with AI is one of the hottest opportunities going. "AI consultants" abound. Most small business owners don't have the time or the patience to figure it out. I know this firsthand. I have a few friends that own local businesses. Every time we talk shop, they bring up how much they'd love to use AI more in their business but they don't know where to start. It's a serious pain point right now and with a dashboard you have a tangible solution for them AND to show them. The challenge with breaking in as an "AI consultant" is that words don't cut it. Every consultant, and there are no shortage of them these days, says the same thing... "hire me and I'll make your business more efficient and more profitable with AI." While they might be able to do so, there's no visual component that makes it easy for prospective business clients to wrap their head around their offers. A dashboard gives you something visual. You can slap a prospect's logo on a demo and show them exactly what you'll build for them in 30 days. You won't close every pitch. But my hunch is you'll close a lot more than the consultant pitching vague AI services. I'm not doing the consulting thing. But it's tempting. I'm too busy growing my online publishing business. If you want your own dashboard, today's the day. I just released the course that walks you through building it from scratch. => Learn more about the dashboard course here ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ I thought a lot about how to teach this. In fact, the current course is the second full version. I had created an entire course before it but it wasn't cutting it for me so I scrapped it and started over. It's really important to me that this course is crystal clear and dead-simple for you to get your dashboard up and running fast (within hours). Ultimately, I decided the best way was to build a new dashboard in real time, on camera, while you follow along. Over-the-shoulder tutorials with every tip I've picked up building two of these. Just so I'm clear: ✅ Not a SaaS that builds it for you ✅ Not a done-for-you service ✅ You build it. I show you exactly how. Once you have the foundation, your brain will go into overdrive with ideas to customize it and make it better for your business. That's the whole point. Build it for yourself. Build it for clients. Build it for both. Is this the future of AI for business? For me it is. => Grab your seat in the course here ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= )​ Thanks for reading. Jon Fatstacksblog.com P.S. This is NOT Theory. The dashboards I build and teach you to build run real businesses with real profits. They have nothing to do with Fat Stacks. I don't learn AI so I can sell AI stuff. I learn AI to grow a real publishing business. I've battle-tested mine for three months. Tweaking it daily. Expanding it weekly. When I showed it to a few people, they said "I want that." That's when the idea of making a course came to mind. P.P.S. I'm not a coder. After 15+ years publishing online, I still can't write the code for a simple HTML link from scratch. No joke. If you can speak or type, you can build this. Just follow along the videos ( https://d7a38bd1.click.convertkit-mail4.com/d0uk9wxd88f0honngn9smhz9pm3nmclhpv2v/g3hnh5hmwk244kar/aHR0cHM6Ly9mYXRzdGFja3NibG9nLmNvbS9zbWFydC1jb21tYW5kLWNlbnRlci8= ). 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It never occurred to me that living somewhere black bears roam the streets is scary. Around here, a bear sighting doesn’t clear the neighborhood. It does the opposite. People step outside and start filming for their next viral reel. What’s interesting is when I travel and mention this, people are genuinely shocked. They can’t imagine casually walking around where bears live. It made me realize something. There are three types of people when it comes to bears: The expert: knows bears are around and knows they’re very unlikely to cause harm. Enjoys all what the area offers. The ignorant: has no idea bears are around. Also enjoys the outdoors and all the area has to offer. And then there’s the dangerous middle. The person who knows just enough to be afraid. They hear “bear” and assume it’s game over. So they stay inside. They have a head full of knowledge and a belly full of fear. That’s the worst place to be. This doesn’t just apply to wildlife. It shows up everywhere, especially in business. Beginners who don’t overthink things often have a huge advantage. They just start. They don’t yet know all the ways things can go wrong. Experts move forward too, but with experience. They know the risks and how to handle them. But the “knows enough to be dangerous” crowd? They get stuck. They research. Then research more. Then find ten reasons why something might fail… and never start. It's classic analysis paralysis. The fact is this: You don’t think your way to expertise. You work your way there. If you already know you want something, you’re usually better off starting off clueless and messy than researching endlessly until you "figure it all out." The fastest path from clueless to competent is doing. This is particularly true these days with AI. If you've been stalling with embracing AI in aiding your online endeavors, it's not too late to start. You'll make mistakes... possibly big ones but at least AI is darn good with "undo" prompts. The real danger isn’t bears. It’s doing nothing. Thanks for reading. Jon Fatstacksblog.com Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/k0upd59vwwu6h5vn9geflhopmvqppi8h8505 ) | Update your profile ( https://preferences.convertkit-mail4.com/k0upd59vwwu6h5vn9geflhopmvqppi8h8505 ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

AI gave me something I didn't expect: breathing room. My workday is vastly different than it was 5 years ago. Not the output, mind you. I'm still an online publisher. I still vet everything that goes out the door which usually involves editing. What's changed is my working pace. The change is for the better... thanks to AI. First, I now take dozens of mini-breaks throughout the day while AI works. I call these breathers. Second, overall I get more done in less time which provides for more time off (or more production). Some days I opt for more time off. Other days I go into production overdrive. Today's breathing space is a result of putting in months of long days building out custom systems for my publishing biz. Custom Systems + AI Execution + Human Judgment = Scalable Quality Publishing for me these days is more than just clicking "Publish" and letting SEO do its thing. Clicking publish is merely the start. After that it's distribution which requires its own content to promote the original content lol. And that's where finely-tuned systems come in. Ironically, some of the articles I publish today take longer to produce than pre-AI. This is because I see AI as a way to do things better rather than doing things faster. So, I invest the bulk of my time creating articles (especially topics, headlines and hooks) and then rely on AI and systems to distribute across the usual suspect platforms for traffic. The multi-tasking trap When AI is doing its thing it sure is tempting to open more tabs… spin up more tasks… run more processes. I've had days with more AI windows and terminals open than I could keep track of. All working at full capacity. It got to the point where I had to actually keep notes as to what was going on. While multi-tasking can get more done, it's not an optimal working pace for me everyday. It's stressful. It can get to the point that it's impossible to keep track of all that's going on. It's a trap because it's when I make mistakes and more often than not, end up with less than optimal results. It's also why I focus on only two sites. When I'm scattered among too many projects, nothing is done a well as I'd like. It's more akin to survival mode rather than excel mode. Don't get me wrong... when I need to get something built yesterday, I roll up my sleeves and enter multi-task mode. It does get more done but it's hard to sustain day-in and day-out. There's a time and a place for mad multi-tasking. The fact is, I need slower days where I have time to step back and think about what I'm doing, where I'm going and spend meaningful time analyzing current results (I track a ton of stuff these days that help me make better decisions). But the number one benefit of taking the slower road and resisting multi-tasking is the extra time I have to come up with better article topics and headlines. Headlines, hooks, captions and meme text are everything now. Taking the time to craft them perfectly is what it takes. AI frees me up to do this better. What about you? Are you using AI to work faster, work better or both? Thanks for reading. Jon Fatstacksblog.com ​ ​ ​ Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/68uo8d7699a8h5e7678hohp4kgdomu9hro6o ) | Update your profile ( https://preferences.convertkit-mail4.com/68uo8d7699a8h5e7678hohp4kgdomu9hro6o ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

I still get a kick out of watching AI code things for my business while I sit with feet up, sipping coffee. Not gonna lie. It's a pretty good way to work. The results have been unreal. I've replaced multiple plugins with custom-coded solutions built entirely with AI. No coder hired. No SaaS fee paid. For example, I ditched Rank Math. Nothing against them but I was using maybe 10% of what it does. AI replaced that 10% in an afternoon. My site loads faster and my wallet noticed. Then I built a custom internal linking machine. Replaced another plugin entirely. That's two. There are many, many others. Yet many publishers are barely using this thing I've been to a few industry events this past year. The number of publishers NOT taking advantage of AI coding is wild to me. My guess? Hangovers from the early pro-AI vs. anti-AI camp wars. Some folks dug in against AI out of allegiance to days of yore and never climbed back out. Fine for blog writing. I get why some bloggers would prefer to still write every word. But for building free custom tools, plugins and pretty much anything that can add traffic and revenue? Can't figure out the resistance. Here's what this actually looks like day-to-day I now track every single link clicked on my sites. Internal links. Affiliate links. Outbound links. All of it in a custom chart. If an affiliate link is getting hammered on Article A and converting, I beef up that promo. If Article B has better time-on-site than Article C, my internal linking system learns to favor it. Small stuff. Dozens of small things. I'm a swing-for-the-fences guy by nature but the truth is there aren't many single moves that dramatically shift the needle. What moves it is stacking dozens of tiny improvements until they add up to something big. AI lets me dream up and execute those tiny improvements faster than ever. The more I build, the more I track. The more I track, the more opportunities I find. The more opportunities I find, the more tools and software I code to take advantage. It's a never-ending improvement process. Speaking of improvement... as you layer in more AI tools into your business, you can tack on an "improvement" layer so that whatever it does, it learns and improves. My custom internal linking system is a good example. Not only does it create internal links on autopilot, but it learns which words and target URLs perform best and optimizes those results. All thanks to the nuclear coding machine, aka AI, available 24/7 at my fingertips. Thanks for reading. Jon Fatstacksblog.com ​ Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/lmupn9d0wwumhn7462gf6h8vovm85sghow0w ) | Update your profile ( https://preferences.convertkit-mail4.com/lmupn9d0wwumhn7462gf6h8vovm85sghow0w ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7

I'm not a power pinner, but I still pin from my sites because it's something I can delegate and it works well enough. I've been tossing up pins into the Pinterest machine for over a decade. It's a side thing. I check analytics maybe once or every other month. Anyway, a month ago I ran out of good shows to watch on Netflix so had some time to kill. I decided to take a peak at my Pinterest analytics. Lo and behold, there was a nice traffic pop for two of my accounts. Mmmmmhhhh, interesting. Since I"m not maniacal about Pinterest, nothing much had happened for a long time. Then I remembered that Tony Hill had made some suggestions ( https://d7a38bd1.click.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626/p8heh9h4rvq0g5cq/aHR0cHM6Ly9qZ2QtLXRvbnloaWxsLnRocml2ZWNhcnQuY29tL2FkdmFuY2VkLXBpbnRlcmVzdC1zdHJhdGVneS1wbGF5Ym9vay82OTgzOThmZjAyNDU0Lw== ) to me to improve things (this was post July 2025 Pinterest algo fiasco). They weren't difficult to implement so I passed it all to my Pinterest VA who started doing it. I didn't have much to lose.. Pinterest traffic was merely chugging along, neither going up nor down at the time. Tony lives and breathes Pinterest so I pay attention if it's not too complicated. He owns the leading Pinterest analytics software after all. Here's what happened. ( https://d7a38bd1.click.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626/p8heh9h4rvq0g5cq/aHR0cHM6Ly9qZ2QtLXRvbnloaWxsLnRocml2ZWNhcnQuY29tL2FkdmFuY2VkLXBpbnRlcmVzdC1zdHJhdGVneS1wbGF5Ym9vay82OTgzOThmZjAyNDU0Lw== )​ ( https://d7a38bd1.click.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626/p8heh9h4rvq0g5cq/aHR0cHM6Ly9qZ2QtLXRvbnloaWxsLnRocml2ZWNhcnQuY29tL2FkdmFuY2VkLXBpbnRlcmVzdC1zdHJhdGVneS1wbGF5Ym9vay82OTgzOThmZjAyNDU0Lw== )​ I know those numbers aren't gonna park a G800 jet in my driveway. That's not the point. It's the trend that matters. That second account is much newer with not a ton of pinning action. I think even Tony was impressed and he's used to plenty of Pinterest success. What Tony didn't tell me at the time was that he was putting all his latest Pinterest tips, tricks and strategies together into an advanced training. Then last week he sends me a link to the sales page asking my opinion. I thought it brilliant, not because it was so nicely designed but because of all the really high traffic growth screenshots on the page. Makes my traffic pop look quaint. Clearly what he's teaching works. => Go check the page for yourself here ( https://d7a38bd1.click.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626/p8heh9h4rvq0g5cq/aHR0cHM6Ly9qZ2QtLXRvbnloaWxsLnRocml2ZWNhcnQuY29tL2FkdmFuY2VkLXBpbnRlcmVzdC1zdHJhdGVneS1wbGF5Ym9vay82OTgzOThmZjAyNDU0Lw== ). Don't let the phrase "Advanced Pinterest Strategy" scare you off. It's advanced in the sense it works, not in complexity to execute. I simply forwarded the tips to an employee who followed it nicely and it worked. FYI, the Netflix comment was a joke. It's been a busy few years for me. A real mix of ups and downs. The recent Pinterest pop thanks to Tony was one of the ups. Oh yeah, Tony's latest closes Friday, as in this Friday. => Grab it here ( https://d7a38bd1.click.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626/p8heh9h4rvq0g5cq/aHR0cHM6Ly9qZ2QtLXRvbnloaWxsLnRocml2ZWNhcnQuY29tL2FkdmFuY2VkLXBpbnRlcmVzdC1zdHJhdGVneS1wbGF5Ym9vay82OTgzOThmZjAyNDU0Lw== )​ As always, thanks for reading. Jon ​ DISCLAIMER: I'm an affiliate for Tony's latest offer. Seems weird to disclose that to affiliate marketers and the like but that's the law, so here it is. ​ ​ ​ ​ Unsubscribe ( https://d7a38bd1.unsubscribe.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626 ) | Update your profile ( https://preferences.convertkit-mail4.com/qdugr3p6eeu7h4z6m77tlh8ddxdkkc4hv626 ) | #317-2151 Front Street, North Vancouver, BC V7H 0B7