Explore all emails from Freddie Chatt

MCPs have saved me SO MUCH time this year. Building them into workflows, getting the data in one go rather than me having to export 5 things and merge them together in Google Sheets. I was using SEO MCPs for client work. And more recently, using MCPs for my ecommerce store. Check out some of my use cases below. Freddie Chatt ------------- Your SEO host Calling all freelancers You're a brilliant SEO. You're just not BOOKED OUT. --------------------------- An 8-week live group programme for freelance SEOs stuck in feast or famine. Fix the pipeline, fix the pricing, add £25,000 to your income over the next 12 months. You too could spend your Fridays feeding sheep. ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/08hwh9h23xmxl9spu5/aHR0cHM6Ly9mcmVlbGFuY2VmbHl3aGVlbC5jb20vY29hY2hpbmcv ) -->Apply for the next cohort 👉 ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/08hwh9h23xmxl9spu5/aHR0cHM6Ly9mcmVlbGFuY2VmbHl3aGVlbC5jb20vY29hY2hpbmcv ) Apply for the next cohort 👉 ( https://freelanceflywheel.com/coaching/ ) Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 📝 Storytelling: Keepin' It Real in the Age of AI ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/8ghqhohom3g3r3hlu9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj13M3diSlhjdm9Rbw== ) by Angela Ash 🛍️ AI Prioritization Framework for SEOs ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/vqh3hrhoz4n4w3uwul/aHR0cHM6Ly9raWNrcG9pbnQuY2EvYWktcHJpb3JpdGl6YXRpb24tZnJhbWV3b3JrLw== ) by Elizabeth Linder 🤖 Why AI search is forcing global SEO teams to rethink ownership ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/m2h7h5h3d9o94nhluq/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9haS1zZWFyY2gtZ2xvYmFsLXNlby10ZWFtcy1vd25lcnNoaXAtNDgxMjEx ) by Motoko Hunt 📱Why TikTok SEO Can’t Live in a Silo ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/7qh7h8h9r808n9s9u6/aHR0cHM6Ly93d3cuc3RlbGxhcmlzaW5nLmNvbS9ibG9nL3doeS10aWt0b2stc2VvLWNhbnQtbGl2ZS1pbi1zaWxv ) by Reilly Phelps ​ ------------------ The MCPs I'm using ------------------ I used to start my week by opening about six tabs. Ahrefs in one. A keyword tool in another. Email platform, analytics, a couple of client dashboards. Click through each, pull what I needed, paste it into a doc. I don't really do that anymore. Most of those tools now connect to Claude through something called MCP. If you've not come across it, it's the bit that lets the AI you already use work inside your other tools, rather than just talk about them. The difference between Claude telling you how to do something and Claude actually doing it. A few of mine have earned a permanent spot. ​Ahrefs ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/z2hghnheq7o7lwhzu0/aHR0cHM6Ly9haHJlZnMuY29tLw== ) is the one I reach for most. I'll ask which pages on a site pull the most traffic, or which keywords a competitor ranks for that my client doesn't, and it comes back without me opening anything. The prompt I used: Using Ahrefs, compare organicbrand.co.uk against competitor-one.co.uk and competitor-two.co.uk. Pull the keywords both competitors rank in the top 10 for where organicbrand.co.uk ranks 20+ or not at all. Filter to 100+ monthly UK search volume. Group them by the page type they'd map to (category, subcategory, editorial) and give me the ten biggest traffic opportunities, with current SERP leader and estimated traffic for each. ​DataforSEO ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/6qheh8hlmwpw9zc9uk/aHR0cHM6Ly9sLmRhdGFmb3JzZW8uY29tLzNSWTN4bTM= ) sits underneath that for the deeper digs. Live SERP data, search volumes, the stuff I'd normally export and fight with in a spreadsheet. The prompt I used: Using DataforSEO, pull live UK SERPs for these terms: cricket bats, junior cricket bat, cricket whites, cricket bat grips, club cricket kit, wicket keeping gloves. For each term give me the top 10 organic results with each URL classified as marketplace, big-box retailer, specialist retailer, manufacturer or editorial; which SERP features are present and how far down the first organic result sits; and monthly UK search volume with the 12-month trend. Then tell me which of these terms are locked up by marketplaces, and which have a realistic gap for a small specialist brand like villagecricket.co to take. Explain the reasoning for each. The newest one, and the reason I'm writing this, is Omnisend ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/58hvh7hgr05062u7u4/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ). They're today's sponsor, and they've just plugged their whole email platform into Claude and ChatGPT. So now I can type: "Which of my automations made the most money in the last 30 days? For the top 3, break down which individual email inside each one is doing the heavy lifting and which aren't pulling their weight." And it answers, straight from the account. Or: "Build me a segment of lapsed buyers who've opened something in the last 90 days but haven't purchased." And it builds it. No dashboard, no export. And it's the same shift I keep banging on about with AI search. The way people find products is moving from clicking around to just asking. Now the way we run the tools behind those products is moving the same way. The dashboard stops being where the work happens. The conversation is. If you want to see the Omnisend ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/58hvh7hgr05062u7u4/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) one for yourself, the link's below. Use my code FREDDIE to get 30% off your first 3 months with ​Omnisend​ ​ Take care, Freddie "six tabs down to one" Chatt How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) --> ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) --> ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe/qvh8h7hd9v8vkmaguk/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPW12dWU4Z3Jta3B0NWhxNDAyeGRmbWhyZW4wcWtwdDNoN2R3ZQ== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/mvue8grmkpt5hq402xdfmhren0qkpt3h7dwe )​

I've been having some amazing conversations with SEOs and marketers about what is happening with the industry, layering in AI search on top of everything else. And now more than ever, I firmly believe SEO can be your moat. Startups are reaching out to me to make sure they have the fundamentals in place to maximise their long-term opportunity for SEO and AI search. They know it's a long game, but they are ready to invest to make it happen. Quick one before we get into it. I've been playing with Omnisend ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/7qh7h8h92evww5t9u3/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll )'s new MCP this week (they're today's sponsor), which lets you run your email platform from inside Claude or ChatGPT instead of the dashboard. I asked Claude to build me a lapsed-buyer segment and it just did it, in the chat. Odd feeling. The good kind. Use my code FREDDIE to get 30% off your first 3 months with Omnisend ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/7qh7h8h92evww5t9u3/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll )​ Freddie Chatt ------------- Your SEO host Sponsored by Superhuman ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/kkhmh6hn0pg66wakum/aHR0cHM6Ly9zdXBlcmh1bWFuLmFpL3N1YnNjcmliZT91dG1fc291cmNlPWtpdF9hZHMmdXRtX21lZGl1bT0yMzczMzgtMjY5MzUma3RjbGlkPV9fa2l0X2FkX2NsaWNrX2lkX18= ) The Gold Standard for AI News AI will eliminate 300 million jobs in the next 5 years. Yours doesn't have to be one of them. Here's how to future-proof your career: • Join the Superhuman AI newsletter – read by 1M+ professionals • Learn AI skills in 3 mins a day • Become the AI expert on your team --> Start learning AI now ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/kkhmh6hn0pg66wakum/aHR0cHM6Ly9zdXBlcmh1bWFuLmFpL3N1YnNjcmliZT91dG1fc291cmNlPWtpdF9hZHMmdXRtX21lZGl1bT0yMzczMzgtMjY5MzUma3RjbGlkPV9fa2l0X2FkX2NsaWNrX2lkX18= ) Start learning AI now ( https://superhuman.ai/subscribe?utm_source=kit_ads&utm_medium=237338-26935&ktclid=__kit_ad_click_id__ ) Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 🤖 How Startups and Digital Goliaths Deploy AI to Grow Traffic & Revenue ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/owhkhqhwme3ggviqu3/aHR0cHM6Ly9kZXRhaWxlZC5jb20vZGVwbG95ZWQtdjEv ) by Glen Allsopp (make sure you allocate some time to go through this one) 👄 Claim Your Voice: A Framework for Telling Your Professional Story ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/z2hghnhe2z9pp2bzuv/aHR0cHM6Ly93d3cud29tZW5pbnRlY2hzZW8uY29tL2tub3dsZWRnZS90ZWxsLXlvdXItcHJvZmVzc2lvbmFsLXN0b3J5Lw== ) by Jess Jurva for Women in Tech SEO 🔗 Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/p8heh9h4wekggncruz/aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vd2h5LWludGVybmFsLWxpbmtzLXF1aWV0bHktZGVjYXktaG93LXRvLXJlY2xhaW0tdGhlLWVxdWl0eS15b3VyZS1sb3NpbmcvNTc5MDA1Lw== ) by Sophie Brannon 👀 How to Use Reddit for SEO (The Right Way) ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/x0hph6hevm899qugu9/aHR0cHM6Ly9haHJlZnMuY29tL2Jsb2cvcmVkZGl0LXNlby8= ) by Despina Gavoyannis ******************** SEO can be your moat ******************** Brands fail with SEO when they treat it like they do with ads. Paid ads is an arbitrage. You put money in, and (hopefully) get money out quickly. You can capture the under-valued attention, until… Someone comes in and pays more for that attention. And that can happen in a day, or even hours. You become less profitable. A race to the bottom. That race is quicker than it used to be. Every competitor now has the same AI tools, writing the same creative, testing the same angles, at the same speed. The gap between finding an arbitrage and losing it keeps shrinking. Investing in SEO is building a moat. Great SEO, long-term focused SEO is so much more difficult to compete with. You can’t match the content quality overnight. You can’t catch up with the number of backlinks overnight. You can’t match the trust Google sees in a site overnight. You can’t manufacture the reputation an LLM has already formed about your brand. You can’t catch up with SEO in a day. Like you can in paid ads. Here’s the part most people got backwards these last two years. They looked at AI and decided SEO was finished. The opposite happened. AI made content cheap. Anyone can publish 500 blog posts this afternoon. So content stopped being the moat. Which means everything AI can’t generate went up in value. Real links from real publications. A brand people search for by name. Reviews from customers who actually bought something. First-hand experience with your own products. Mentions across the web that nobody paid for. Those are the things ChatGPT, Gemini and Google all lean on when they decide who to recommend. None of them can be bought this quarter. The moat got deeper. And when ads arrive properly inside AI answers, and they will, you already know how that story goes. Money in, money out, until someone pays more. Same race. New surface. It’s by no means impossible, but it would take a competitor years of work to catch up as long as you remain consistent. SEO is a competitive advantage. It requires investment, patience & consistency. Your brand is rewarded long-term for your efforts. It’s inherently SLOWER than an arbitrage. Because it isn’t an arbitrage. SEO can’t and shouldn’t be measured on a “$ in, $ out” basis each month. The question to ask is: “How much is it worth to own the #1 position when customers search for your products?” And the 2026 version of the same question: “How much is it worth to be the brand the AI names when someone asks what to buy?” For the right business in the right market, it’s likely many millions in annual revenue. Then is it worth investing 50k, 100k, 200k ONCE to get there? And what’s the likelihood of pulling it off? How steep is the competitor’s moat? Now you’re thinking strategically. ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3/6qheh8hl84vnn3s9u3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrcXpvZzBocGh3MnZ4bzA3czZobTJ4Mw== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/zluoev2qz5bnhkqzog0hphw2vxo07s6hm2x3 )​

Happy Thursday! And to all England fans - IT'S COMING HOME! I've banged on about branded SEO for many years - and I'm BACK! This time with even more reason to take it seriously as now AI is using these pages when it's making product recommendations. So if you want to increase your chances of getting recommended - read on. Freddie Chatt ------------- Your SEO host In partnership with Omnisend Your email platform now runs inside ChatGPT and Claude ------------------------------------------------------ Omnisend just plugged their whole platform into the AI you already use. Ask it to pull campaign performance, build a segment, or run a deliverability check, and it happens in the chat. No dashboard, no CSV exports. They'll migrate you in five days, and you could pay up to 35% less than you do now. ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/8ghqhoho6ndovoslu9/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) -->See how the Omnisend MCP works → ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/8ghqhoho6ndovoslu9/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) See how the Omnisend MCP works → ( https://your.omnisend.com/freddie )p.s. Use my code FREDDIE to get 30% off your first 3 months with Omnisend Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 📝 6 content audit workflows to build in Claude ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/dpheh0he9n6egdflu4/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9jb250ZW50LWF1ZGl0LXdvcmtmbG93cy1jbGF1ZGUtNDgxMDk5 ) by Tania Brown 🛍️ AI Visibility Isn’t SEO. It’s Brand Reputation ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/owhkhqhwmd9wvdhqur/aHR0cHM6Ly9pYW12ZXJ1LmNvbS9haS12aXNpYmlsaXR5LWlzbnQtc2VvLWl0cy1icmFuZC1yZXB1dGF0aW9uLw== ) by Veruska Anconitano 🤖 How to Win AI Search for Aftermarket Parts (Data from 27K Queries) ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/x0hph6hev02e65hgul/aHR0cHM6Ly9yZXZza3UuY29tL3dpbi1haS1zZWFyY2gtYWZ0ZXJtYXJrZXQtcGFydHMv ) by Chetan Rao 📱The methods we use to align SEO and UX to a common goal ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/58hvh7hgd2xg8wa7u4/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1wZ08xV0FSUmd1QQ== ) - Laura Iancu joins Search with Candour -------------------------------------------------- Your reviews page matters even more with AI Search -------------------------------------------------- I've banged on about branded search for many years - with so few SEOs taking it seriously. When someone searches " + reviews" in Google - there is no excuse you not to show up. ​ Last year I analysed 30 major ecommerce brands for their reviews-based terms (think "asos reviews"). Out of the 30: * 6 ranked #1 with a dedicated reviews page (well done 👏) * 7 had ranking pages but were outranked by Trustpilot or others (making an effort) * 17 didn't have a page on their own site ranking in the top 10 (shame!) You might think that major brands don't need these as much, as they already have an established reputation. But you can still own that conversation. Otherwise you run the risk of rogue reviews showing up. ​ Lovevery is a fantastic brand - my kids have had some of their stuff and loved it. But search for reviews in the UK and the #1 result is an average of 1.3/5 from over 160 reviews! If you are just finding out about the brand, that is not a good look. And even though every other review on that page (incl. all of the Reddit threads) are filled with positive comments. It's that Trustpilot score that could be enough to stop people from making a purchase. And not only does the traditional search get highly impacted by this. LLMs are citing these owned review pages directly in their responses. ChatGPT citing my own reviews page The fan-out queries produced by LLMs when conducting product-based recommendations are the exact review-based queries you should be owning. ChatGPT citing the Trustpilot reviews for Lovevery in the UK Stop letting others control the conversation around your own brand. Especially your reviews that you work so hard to keep. And when you can create even the simplest of pages (normally in 2 clicks from your reviews tool - like mine below using Judge.me). ​ ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/9qhzhnhdvrwdv6szu3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzZ2RwdzdoMmhkMDlreDc3dTdobG93NA== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/9qhzhnhdvrwdv6szu3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzZ2RwdzdoMmhkMDlreDc3dTdobG93NA== ) --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3gdpw7h2hd09kx77u7hlow4/9qhzhnhdvrwdv6szu3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXI4dTkwbHJud3h0b2gzZ2RwdzdoMmhkMDlreDc3dTdobG93NA== ) 👍 It's okay. 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I shouldn't be saying this out loud as an SEO guy. I've been working with a Head of Ecommerce at a fashion brand for about 18 months now. When we started, her organic traffic was sitting around 30K monthly visitors. Good, but not where it should be for a brand that size. We did the work. Category page overhaul, internal linking, content strategy across the commercial keywords that actually drive revenue. Within a year we'd taken it to 85K monthly visitors. #1 on every commercial keyword we cared about. On paper, the job was done. Then last month she said something that caught me off guard. "Freddie, the rankings are amazing. But something's off. We're sending more people than ever to the site and it doesn't feel like it's keeping up." She was right. And I probably should have caught it sooner.b So instead of running another keyword report, we did something different. We ran a test on the actual store. I used a tool called Zenyt ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/n2hohvhv9o300es0ug/aHR0cHM6Ly96ZW55dC5haS9pbmJveA== ) to shop the site like a real customer. It sends AI agents through your store to browse categories, click through to PDPs, add items to cart, and go through checkout. The whole journey, the way a real shopper would do it. Took about 10 minutes. It came back with 47 issues. None of them had anything to do with rankings. A "leather" jacket on the category page was described as "vegan leather" two clicks later on the PDP. Prices that didn't match between the product page and the cart. A hero image on the new arrivals page showing a product that had been discontinued six months ago. These aren't SEO problems. They're trust problems. And they were sitting there the entire time we were driving more and more traffic to the site. That's when she said the line I can't shake. "We've been spending £180K a year to send people here. To this." She wasn't just talking about our SEO budget. She was talking about the paid spend too. All of it, pointing at a store with contradictions baked into the experience. Here's the thing I keep coming back to. Google isn't the only one sending shoppers to ecommerce stores anymore. ChatGPT and Perplexity are doing it too. And those AIs read your product descriptions word for word. If your PDP says "leather" but the specs say "vegan leather," the AI doesn't catch the contradiction. It confidently repeats whichever version it lands on first. To millions of users. You can't outrank a wrong product spec. And you can't out-LLM it either. So I've added this to every SEO audit I do now. The keyword work is half the job. The other half is making sure that shoppers, and the AI assistants shopping on their behalf, actually see what we promised them on Google. ​Zenyt ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/n2hohvhv9o300es0ug/aHR0cHM6Ly96ZW55dC5haS9pbmJveA== ) has become the first thing I run on a new client site. Before I open Ahrefs. Before I crawl anything. I point it at the store and let it shop. Because if the store itself is working against us, no amount of keyword work is going to close the gap. If you want to try it on your own store, check it out here: https://zenyt.ai/inbox ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/n2hohvhv9o300es0ug/aHR0cHM6Ly96ZW55dC5haS9pbmJveA== )​ Freddie "47 problems but the rankings ain't one" Chatt ​Sent in partnership with Zenyt​ ​ ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/n2hohvhv9o300es0ug/aHR0cHM6Ly96ZW55dC5haS9pbmJveA== )​ Freddie Chatt ------------- Your SEO host ​ ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) --> ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) --> ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl/08hwh9h267drrrcpu5/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXhtdWxtd2duZDZpNmhwNXozdnZhNWgyZW1kOG4zYm5objh2bA== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/xmulmwgnd6i6hp5z3vva5h2emd8n3bnhn8vl )​

I'm super-excited to announce I'm running a live (and FREE) workshop on the topic of LinkedIn for Freelancers ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/08hwh9h26oodl2tpu5/aHR0cHM6Ly9mcmVlbGFuY2VmbHl3aGVlbC5jb20vbGlua2VkaW4tZm9yLWZyZWVsYW5jZXJzLw== ). So if you're struggling for clients, not sure what to do on LinkedIn or just want to get over the cringe. Make sure you sign up. Quick warning: I doomscroll LinkedIn like most people doomscroll Tiktok 😅 Today's email is inspired by my friend Simone Parodi ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/8ghqhoho600lrqalu9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3NpbW9uZS1wYXJvZGkv ) - he shared with me his Google Merchant Center audit process and it blew my mind. So I've condensed it down as much as I can into this email below - but you can get the full version here ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/vqh3hrho9xxpwgbwul/aHR0cHM6Ly9zaW1vbmUtNy5raXQuY29tLzFkM2I0MzgyNTc= ). Freddie Chatt ------------- Your SEO host In partnership with Peec AI One of my products showed up in every ChatGPT answer. It won none of them. -------------------------------------------------------------------------- I loaded the full Village Cricket Co catalogue into Peec AI's new shopping tool to see which of my products ChatGPT actually recommends, at what price, against who. Turns out visibility and winning are completely different things. It's live today: connect your Shopify store and see your own numbers this afternoon. ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/m2h7h5h36gg842aluq/aHR0cHM6Ly9wZWVjLmFpL3Byb2R1Y3Qvc2hvcHBpbmc_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= ) -->See which of your products win → ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/m2h7h5h36gg842aluq/aHR0cHM6Ly9wZWVjLmFpL3Byb2R1Y3Qvc2hvcHBpbmc_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= ) See which of your products win → ( https://peec.ai/product/shopping?utm_source=creator&utm_medium=newsletter&utm_campaign=shopping-launch&utm_content=freddie-chatt ) Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 🛒 Why Technical SEO Audits Fail Ecommerce Teams (and How to Fix That) by Anaa Moragli ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/dpheh0he9440pvclu4/aHR0cHM6Ly9zaXRlYnVsYi5jb20vcmVzb3VyY2VzL2d1aWRlcy93aHktdGVjaG5pY2FsLXNlby1hdWRpdHMtZmFpbC1lY29tbWVyY2UtdGVhbXMtYW5kLWhvdy10by1maXgtdGhhdC8= )​ 🛍️ Why Your Product Feed Is An SEO Asset (And Who Should Own It) by Emina Demiri-Watson ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/e0hph7h73pp0rvt7u2/aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vd2h5LXlvdXItcHJvZHVjdC1mZWVkLWlzLWFuLXNlby1hc3NldC1hbmQtd2hvLXNob3VsZC1vd24taXQvNTc1NTQzLw== )​ 🤖 What Running Reddit Marketing for 4 Years Taught Me by Veruska Anconitano ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/7qh7h8h92kkon5t9u6/aHR0cHM6Ly9pYW12ZXJ1LmNvbS93aGF0LXJ1bm5pbmctcmVkZGl0LW1hcmtldGluZy10YXVnaHQtbWUv )​ 💼 How you use LinkedIn for Freelancers (FREE TRAINING) ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/08hwh9h26oodl2tpu5/aHR0cHM6Ly9mcmVlbGFuY2VmbHl3aGVlbC5jb20vbGlua2VkaW4tZm9yLWZyZWVsYW5jZXJzLw== )​ ------------------------------------------ The product feed experiment for you to run ------------------------------------------ Most ecommerce brands set up their product feed once, get it approved, and never touch it again. Which is mad when you think about it. That feed quietly powers both organic Shopping and your paid ads. Two channels that can drive a serious chunk of revenue. A mate of mine, Simone Parodi, just sent me a breakdown of how he audits Google Merchant Center. He's an ecommerce SEO consultant who works mostly with large catalogues, and it's the best walkthrough on the subject I've seen. The core problem he finds, over and over? Product titles written for the warehouse, not for search. Let me show you what that means. He recently audited a furniture brand. Nearly 10,000 products. Their titles looked like this: Blue double sofa bed 285x160cm - Priverno That "- Priverno" on the end is an internal model name. Useful in the warehouse. Completely invisible to Google. And it was eating 10-15 characters that could have held a material, a colour, or a room keyword. He stripped it from nearly 10,000 products. But here's the bit that really got me. When he ran a title-length audit across the whole catalogue, material was missing from the vast majority of titles. More than 95% in most categories. Sofas, sofa beds, sideboards, wardrobes. The lot. Material is a primary search filter. People search "velvet sofa", "oak sideboard", "metal bed frame". If your title doesn't say it, you're invisible for those searches and competing on weaker signals for everything else. The process to find your own version of this is simple. Pick your best 20-30 products. Search each main keyword in Google Shopping. Study the grid by hand, no automation. Look at what the top competitors put in their titles, and just as importantly, what they leave out. Simone keeps finding the same winning pattern: [Brand] + [Size] + [Product type] + [Key feature] + [Key feature] + [Material/colour] Then he rebuilds the gaps against it. The results? He tested a batch of 20 new titles first, because you always test before rolling out at scale. CTR climbed. One product went from 0.7% to 0.9%. Another from 2.1% to 2.8%. Sounds tiny. Now apply that across 30,000 products. That's a meaningful revenue lift from changing words in a spreadsheet. One important warning, because this is where people get themselves in trouble. Make your changes in the GMC feed itself, through a supplementary feed or attribute rules. Not in your backend. If you rename the product in your system and the URL slug regenerates, you're suddenly dealing with 301 redirects, campaign URLs, and a migration you never planned for. Feed changes are safe. Backend changes are risky. Know the difference. And titles are only the start. Simone's full breakdown also covers wrong category mappings (the kind that quietly get hundreds of products disapproved), the danger of running two active data sources at once, how to clear product disapprovals at scale, and how to monitor the whole thing properly in BigQuery. I asked if I could share it, and he said yes. Grab the whole thing here ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/vqh3hrho9xxpwgbwul/aHR0cHM6Ly9zaW1vbmUtNy5raXQuY29tLzFkM2I0MzgyNTc= ). If you sell products and you've never properly looked at your feed, consider this your sign. Go check your titles. Are they written for your warehouse, or for the person actually searching? Freddie "mind your feed" Chatt ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) --> ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) --> ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn/owhkhqhwmkkrqviqur/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPWswdXBkNTl2NDJpNmg1MG8zcHhhbGhvcDJsdmtwaDhobTZnbg== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/k0upd59v42i6h50o3pxalhop2lvkph8hm6gn )​

The Summer of SEO kicked off this week (there's still time for you to sign up ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/z2hghnhevqz9zkfzu0/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= )) with some minor technical difficulties but is now in full swing with over 170 incredible insights into what is working in SEO and AI Search right now. Also this week Peec AI have just dropped their Future of AI Shopping report ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/58hvh7hg8rwpw5i7u4/aHR0cHM6Ly9wZWVjLmFpL2Vjb20tcmVwb3J0LTIwMjY_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= ) which included a contribution from yours truly. It's packed with insights from some incredible practitioners of AI Search and is not to be missed. So much so, I've featured some of my favourites in this email - hope you enjoy. Freddie Chatt ------------- Your SEO host Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 🎁 Get $5 free credit to play with DataForSEO ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/g3hnh5hm542726s3u9/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2RhdGFmb3JzZW8= ) (connect it to Claude and use their MCP) 🚀 How to Accelerate SEO Traffic Growth with SEO Testing by Kaitlin McMichael ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/9qhzhnhdmo8k89fzu3/aHR0cHM6Ly93d3cud29tZW5pbnRlY2hzZW8uY29tL2tub3dsZWRnZS9zZW8tdGVzdGluZy1mb3ItdHJhZmZpYy1ncm93dGg= )​ 😎 Bootstrapped but beautiful: Turn your brand into sales (free webinar recording with me and Areej AbuAli) ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/3ohphkh3le868vhpun/aHR0cHM6Ly93d3cuZW50ZXJwcmlzZW5hdGlvbi5jb20vbGVhcm4tc29tZXRoaW5nL3R1cm4teW91ci1icmFuZC1pbnRvLXNhbGVzLw== )​ 🤖 Peec AI Shopping Report ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/58hvh7hg8rwpw5i7u4/aHR0cHM6Ly9wZWVjLmFpL2Vjb20tcmVwb3J0LTIwMjY_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= )​ 🔎 Sip & Search London meetup is on the 1st July ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/n2hohvhvpz4w42f0ug/aHR0cHM6Ly9sdW1hLmNvbS82ZXh4d3hmNg== )​ ************************* The Future of AI Shopping ************************* ​Peec AI just published a report ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/58hvh7hg8rwpw5i7u4/aHR0cHM6Ly9wZWVjLmFpL2Vjb20tcmVwb3J0LTIwMjY_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= ) asking 12 of us where AI shopping is actually heading. The panel includes Lily Ray, Ethan Smith, Malte Landwehr, Brodie Clark, Callum Lockwood, and a few more names you'll recognise. I was lucky enough to be on it too. The questions were the ones every ecommerce brand is asking right now. Where do shoppers start? What makes AI recommend one brand over another? Who wins when the buying moves inside the engine? I've read the full thing twice. Here are the insights that stopped me: Phillip Jackson (Future Commerce): shoppers arriving from AI platforms like ChatGPT convert at a higher rate, but with smaller baskets. They arrive pre-sold on one product, not browsing. Your job shifts from convincing them to growing the order. Rodrigo Stockebrand (ex Head of SEO at NASA, Amazon and Pfizer): he's seen a near 2x jump in brand mentions and citations when content was refreshed with current information. Freshness isn't a nice-to-have anymore, it's a signal. Ethan Smith (Graphite): AI citations are heavily fragmented. No single domain dominates, so broad coverage across many sources beats one big placement. Chasing a single flagship link is the old game. Callum Lockwood (Re:signal): his women's fashion visibility study found niche brands with strong category alignment outperforming much larger retailers. AI favours brands known for doing one thing brilliantly. Charlie Marchant (Exposure Ninja): AI almost always looks for pricing when comparing options. If yours is missing or vague, you're making it harder for AI to confidently recommend you. Andreas Reiffen (Pentaleap) put it best: "Turns out writing your PDP for a robot is good business." And my contribution? Probably the least exciting take on the panel. AI shopping mostly doesn't need a new playbook. Most brands worried about AI visibility haven't done the ecommerce SEO basics yet. Thin product pages, broken feeds, category pages that are just filtered grids, half-implemented schema. The brands winning in AI search did the work for humans first. AI is just rewarding them for it. The full report goes much deeper. Agentic checkout, product feeds, who holds the power between brands, marketplaces, and platforms, and the four-move playbook the panel agreed on. It's free to download here: https://peec.ai/ecom-report-2026 ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/58hvh7hg8rwpw5i7u4/aHR0cHM6Ly9wZWVjLmFpL2Vjb20tcmVwb3J0LTIwMjY_dXRtX3NvdXJjZT1jcmVhdG9yJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249c2hvcHBpbmctbGF1bmNoJnV0bV9jb250ZW50PWZyZWRkaWUtY2hhdHQ= )​ Worth 15 minutes of your week. Freddie "no new playbook" Chatt ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) --> ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) --> ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g/48hvhehme43z3vuqu7/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPTkydXhubXAydmxobmg2dndrcXZoOWh6cTdtbGQ2Y3doNzA5Zw== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/92uxnmp2vlhnh6vwkqvh9hzq7mld6cwh709g )​

( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h62z002hzhw4m7p6mcnh6mo0/9qhzhnhdmre76eszu3/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ The Summer of SEO ( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h62z002hzhw4m7p6mcnh6mo0/3ohphkh3lgkw28apun/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= ) kicks off tomorrow morning. ​ Day 1 is Strategy and Planning. Tips landing in your inbox from Safia Marmon, Helen Pollitt, Owain Lloyd-Williams, Kira Khoroshilova, Craig Martin and a dozen more. ​ The goal: cut through the noise and build an SEO strategy for revenue, not rankings. ​ Then nine more days covering keyword research, content, links, product pages, technical, analytics, CRO, organic shopping and AI search. ​ It's free. Last chance to get on the list: https://summerofseo.co/ ( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h62z002hzhw4m7p6mcnh6mo0/3ohphkh3lgkw28apun/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= )​ ​ See you tomorrow. Freddie ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/75uz8ro2v4u8h62z002hzhw4m7p6mcnh6mo0 )​

( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hpvlwmnf5h2e4odgqtnhn8vl/e0hph7h7g5w8wms7/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ The Summer of SEO ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hpvlwmnf5h2e4odgqtnhn8vl/owhkhqhwv5l2l9aq/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= ) kicks off in 7 days. ​ 10 emails. 10 days. Every one packed with practical SEO tips you can put to work the same morning you read them. ​ A few things you'll learn: ​ ☀️ The hidden Shopify setting that's stopping Google from finding your products ☀️ The simple blog tweak getting brands cited in ChatGPT ☀️ Why zero volume keywords are a goldmine in 2026 ☀️ The free keyword research tool already sitting inside your GA4 ☀️ How to stop killing rankings when products go out of stock ​ That's a tiny slice. Over 100 contributors are sharing tips across strategy, keyword research, content, link building, product pages, technical SEO, analytics, CRO, organic shopping and AI search. ​ It's free. Sign up here: https://summerofseo.co/ ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hpvlwmnf5h2e4odgqtnhn8vl/owhkhqhwv5l2l9aq/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= )​ ​ See you in a week. ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/xmulmwgnd6i6hpvlwmnf5h2e4odgqtnhn8vl )​

( https://6d70d1ae.click.kit-mail3.com/lmupn9d0qlimhnm4vqlt6h8wn3pkdhghqd82/x0hph6he69lp3xig/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) Hey friend, ​ I see the same email list problem at almost every ecommerce brand I work with. ​ The list is growing. The popup is doing its job. Welcome flow converts. Campaigns go out every week. ​ But when you actually look at who's on that list, there are only two types of people on it. ​ Someone who just bought from you. ​ Someone who was about to buy, got hit with a 10% discount popup, and ended up buying anyway. ​ That's fine if you sell something people repurchase every few weeks. Supplements, coffee, pet food. People come back. ​ It's a problem if you sell furniture, cookware, fine jewellery, kids' bedding, or anything else where the next purchase is months or years away. Because both groups are unlikely to buy from you again any time soon. ​ So you end up with a big list, decent flows, and a "why isn't email driving more revenue?" question that nobody can quite answer. ​ Here's the bit most brands miss. ​ The people who'll buy your product in six months are out there right now. They're just not in shopping mode yet. They're a stage upstream, dealing with the life problem your product eventually solves. The new parent setting up a nursery. The couple thinking about replacing their sofa. The mum worried about toxins in her cookware. ​ If you can get them on your list at that stage, then by the time they're ready to buy, you're not competing for the sale. You're the default. ​ That's the entire premise of Chavy Helfgott's Future Repeat Buyer Magnet guide ( https://6d70d1ae.click.kit-mail3.com/lmupn9d0qlimhnm4vqlt6h8wn3pkdhghqd82/6qheh8hlgnd5oxu9/aHR0cHM6Ly9jaGF2eWhlbGZnb3R0LmNvbS9mdXR1cmUtYnV5ZXItbWFnbmV0LWVjb21tZXJjZQ== ), and it's one of the smartest things I've read on ecommerce email this year. ​ She walks through how top DTC brands are using a different kind of opt-in offer to attract people 3 to 12 months before they're ready to buy, and how to build your own version in under three hours. ​ If your list is technically growing but commercially flat, this will fix the thinking behind it. ​ Steal her Future Repeat Buyer Magnet examples here: https://chavyhelfgott.com/future-buyer-magnet-ecommerce ( https://6d70d1ae.click.kit-mail3.com/lmupn9d0qlimhnm4vqlt6h8wn3pkdhghqd82/6qheh8hlgnd5oxu9/aHR0cHM6Ly9jaGF2eWhlbGZnb3R0LmNvbS9mdXR1cmUtYnV5ZXItbWFnbmV0LWVjb21tZXJjZQ== )​ ​ Freddie "future buyer first" Chatt ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/lmupn9d0qlimhnm4vqlt6h8wn3pkdhghqd82 )​

It's been a huge month so far for my DTC brand (Village Cricket Co. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/wnh2hghqpwe75ehl/aHR0cHM6Ly92aWxsYWdlY3JpY2tldC5jby8= )), we've just passed our highest revenue month EVER (and still 4 days to go 🤯). Growth is primarily through three channels: organic search, email marketing and a little Meta ads. Next, we're adding SMS next month. And my ESP (Omnisend ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/reh8hohmr0gd26t6/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) have just dropped their pricing to $0.007). In case you missed it, I switched from Klaviyo this year - which has not only saved me money, with the same incredible features and the support has been incredible. So if you're interested - make sure you check out Omnisend ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/reh8hohmr0gd26t6/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) and make the switch (they do it all for you in just a few days). In 5 days, you could be paying up to 35% less. ​ Freddie Chatt ------------- Your SEO host Data Studio Dashboard Get monthly insights across organic search, organic shipping AND AI search! --------------------------------------------------------------------------- Get the exact dashboard I use with clients to showcase their SEO performance. Top-level metrics and deeper metrics in specific areas of SEO. It highlights organic search, organic shopping and AI search performance. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/08hwh9h25d3eophp/aHR0cHM6Ly9zZW8tZGFzaC50ZWFjaGVyeS5jby9idXk= ) -->Get access now for only £49 → ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/08hwh9h25d3eophp/aHR0cHM6Ly9zZW8tZGFzaC50ZWFjaGVyeS5jby9idXk= ) Get access now for only £49 → ( https://seo-dash.teachery.co/buy ) Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 👩‍💼 4 ways to strengthen buy-in for technical SEO work by Helen Pollitt ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/8ghqhohovlmd08al/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9zdHJlbmd0aGVuLWJ1eS1pbi10ZWNobmljYWwtc2VvLXdvcmstNDc3NzA4 )​ 🐸 Screaming Frog Version 24.0 is here (now with an MCP to run crawls from your favourite AI chat assistants) ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/vqh3hrho7pz0x5bw/aHR0cHM6Ly93d3cuc2NyZWFtaW5nZnJvZy5jby51ay9ibG9nL3Nlby1zcGlkZXItMjQv )​ 🤖 The New Rules of AI Visibility and How To Prepare for It by Aleyda Solis ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/l2hehmhl9382n5fg/aHR0cHM6Ly9tb3ouY29tL2Jsb2cvcnVsZXMtb2YtYWktdmlzaWJpbGl0eQ== )​ 💼 How to Translate SEO KPIs into Business Impact by Alyssa Corso ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/m2h7h5h3p8d5qgtl/aHR0cHM6Ly93d3cud29tZW5pbnRlY2hzZW8uY29tL2tub3dsZWRnZS90cmFuc2xhdGUtc2VvLWtwaXMtaW50by1idXNpbmVzcy1pbXBhY3Qv )​ ********************************************* Do the easy thing: claim your branded traffic ********************************************* We often focus on non-branded terms as ‘brand’ is often owned by a different department. This highlights the importance of a business-wide integrated SEO strategy. Branded searches often: * Convert MUCH higher * Drive a higher average order value * Are higher lifetime value customers * Much easier to rank for vs non-branded keywords And you might be missing out. Go take a look at your branded keywords. Where don’t you rank? Where does your homepage rank low on page 1 because it’s branded but doesn’t answer the search query? THESE ARE YOUR OPPORTUNITIES! They often fall into a few different buckets… * Your brand + reviews * Your brand + discount code * Your brand + category * Your brand vs someone else * Your brand alternative Why is it important to capture this traffic? * Own the conversation around your own brand * Increase sales from branded queries * Reduce customer queries around discount codes not working * Reduce affiliate costs and higher commission * Higher profits for your brand ------------------------------------------- How to capture this traffic and drive sales ------------------------------------------- The best approach to capture this traffic is to create landing pages targeting specifically the keywords that you don’t rank #1 for. These landing pages can take different forms depending on your brand. Here are a few examples for some inspiration. Your brand + reviews -------------------- This one kicks in earliest in your brand’s growth. If you are new, people will be looking for reviews to verify you are a legitimate business and not a scam. A lot of Shopify ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/dpheh0heg0l6oofl/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3Nob3BpZnktc2VvLWNvbnN1bHRhbnQv ) review plugins will be able to easily create a page for you with all of your reviews embedded which is a great place to start. An even better approach would be to embed video reviews and UGC imagery you may have from different social platforms to showcase a wider variety of reviews to help any potential customer. Here’s one example of a reviews page ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/e0hph7h7g08vlet7/aHR0cHM6Ly92aWxsYWdlY3JpY2tldC5jby9yZXZpZXdzLw== ) that ranks well and has a variety of media. ​ Your brand + discount code -------------------------- If you’ve made an effort to build your brand, the chances are people are searching for discount codes for your site. It is just what humans do. Most of the SERPS are littered with coupon code sites that often somehow get hold of an affiliate link and their codes don’t even work. So you can save on potential affiliate fees (more profit), reduce customer service issues (reduce stress) and also grow your email list and sales at the same time. These pages can drive up to a 50% sign-up rate, and easily drive six figures in directly attributed revenue every year as you grow. Here are a couple of ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/7qh7h8h97orl6pu9/aHR0cHM6Ly92aWxsYWdlY3JpY2tldC5jby9kaXNjb3VudC1jb2RlLw== ) examples ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/owhkhqhwvr2967fq/aHR0cHM6Ly9pbmthbmRkcm9wLmNvbS9wYWdlcy9pbmstZHJvcC1kaXNjb3VudC1jb2Rlcw== ) of simple discount pages that rank well and drive a lot of email sign-ups and sales. ​ Your brand + category --------------------- If you sell on other retailers online, or Amazon, etc. You will start to face competition for the highly commercial keywords such as the categories you sell in. One example below is for ‘roberto cavalli cushions’, a search made in the UK shows the brand’s site is ranking #3 behind two other pages essentially selling the same products. Whilst you are ‘still getting the sale most likely, getting sales direct means you can own the conversation for your brand, keep the relationship and more likely drive repeat purchases further down the line. ​ Your brand vs someone else -------------------------- People love a comparison. Comparing people, brands, holiday destinations, everything. Targeting these keywords is all about owning the conversation with your potential customers and selling them why your product is superior. These types of keywords seem to be more common with comparing software companies but if you offer a similar product to somehow else, the chances are there will be people looking to find out what the differences are. ​ Your brand alternative ---------------------- Again, this group is less common in ecommerce compared to software companies but can still exist as you get bigger so it is worth being ready. When people are searching for this, it’s likely they have some aversion to purchasing and working that out can help you with messaging, offers, etc. ​ --------- Now what? --------- Go look in Ahrefs (or your keyword tool of choice) and check out your branded searches. Build a plan to ensure you capture this traffic. You may not get ‘credit’ for the branded searches but the business will be much healthier because of it. You will drive more branded traffic, higher conversion and AOV. You will lower affiliate costs to higher profit. You start owning the conversation with your audience. Integrated SEO wins. ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3/z2hghnhev3q6kdaz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrMjRwZHphcGh3bDV4cG03YTZobTJ4Mw== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/zluoev2qz5bnhk24pdzaphwl5xpm7a6hm2x3 )​

( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6m768vh9hzq950drtwh709g/p8heh9h4093zlnar/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ You are invited to the Summer of SEO ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6m768vh9hzq950drtwh709g/x0hph6he6nrwlqug/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= ) ☀️ ​ Instead of reading another book or blog post with no direction. ​ I’ve put together a free 10-day email series course that will take your SEO knowledge from 1 to 100. ​ And on top of that, I pulled in the absolute best SEOs in the business to give you real, actionable lessons! ​ SEO isn’t quick. It’s an investment. ​ This email series is for people working with real ecommerce businesses who are in it for the long haul, willing to work hard and enjoy the rewards. ​ It goes live on 8th June - so make sure you sign up before then. ​ Sign up now: https://summerofseo.co/​​ ( https://6d70d1ae.click.kit-mail3.com/92uxnmp2vlhnh6m768vh9hzq950drtwh709g/x0hph6he6nrwlqug/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= )​ ​ Take care, Freddie ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/92uxnmp2vlhnh6m768vh9hzq950drtwh709g )​

Happy Thursday ☀️ It's sunny here in the UK (at least where I am) which can mean only one thing... The Summer of SEO ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/6qheh8hlg6zkq2s9/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= ) is BACK! ☀️ 10 days. 100+ insights. All about ecommerce SEO & AI search. It kicks off on the 8th June - so make sure you sign up ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/6qheh8hlg6zkq2s9/aHR0cHM6Ly9zdW1tZXJvZnNlby5jby8= ). ____ Now back to today's email and I'm excited to present Gavin Brennen of Ecomswap ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/kkhmh6hnq2rd78sk/aHR0cHM6Ly9lY29tc3dhcC5pby9idXNpbmVzcy12YWx1YXRpb24tY2FsY3VsYXRvcj91dG1fc291cmNlPWZyZWRkaWVfY2hhdHQmdXRtX21lZGl1bT1lbWFpbA== ). They specialise in helping successful ecommerce founders (maybe helping me sell Village Cricket Co. one day) exit their business with fair multiples. They review hundreds of brands and have developed a deep understanding of what buyers are looking for, so it's always good to be looking ahead to know what you need to be tracking and how you need to be performing to maximise that exit value. Enjoy! Freddie Chatt ------------- Your SEO host In partnership with Omnisend Omnisend just made SMS cheaper ------------------------------ ​Omnisend ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/58hvh7hg8oqvemi7/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) just dropped SMS pricing to $0.007 and committed to always being better priced than Klaviyo. Switching takes 5 days, done for you, free. Most brands save up to 35%. ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/58hvh7hg8oqvemi7/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) -->Switch to Omnisend → ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/58hvh7hg8oqvemi7/aHR0cHM6Ly95b3VyLm9tbmlzZW5kLmNvbS9mcmVkZGll ) Switch to Omnisend → ( https://your.omnisend.com/freddie )p.s. they are already powering over 150,000 brands! Cool things I've found this week. --------------------------------- Seen anything cool, or written/built anything yourself? Let me know, and I might include it next week. 🫂 Areej & Erin have just 1 spot left on the Community Building Love Training (starts 4th June) ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/25h2hoh3z06v53f8/aHR0cHM6Ly90aS50by90aGVjb21tdW5pdHlsYXllci9jb21tdW5pdHktYnVpbGRpbmctY29ob3J0LWp1bmUyMDI2 )​ 💡The CRO tool I've added to my SEO audit workflow (that brands absolutely love!) ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/qvh8h7hd52z7xoag/aHR0cHM6Ly96ZW55dC5haS9zY2FsZQ== )​ 🤖 It works until it doesn't - Lily Ray showcases how some AI content strategies can backfire ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/g3hnh5hm5ordvpf3/aHR0cHM6Ly9saWx5cmF5bnljLnN1YnN0YWNrLmNvbS9wL2l0LXdvcmtzLXVudGlsLWl0LWRvZXNudC1haS1jb250ZW50LXJpc2tz )​ 🔀 Automate the busywork - Roslyn Ayers shows you the 8 SEO tasks that you shouldn't be doing manually ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/9qhzhnhdm30q7nhz/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9hdXRvbWF0ZS1zZW8tdGFza3MtYnVzeXdvcmstNDc1MzU5 )​ 🌍 My favourite tool for internationalising your ecommerce store ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/3ohphkh3l90owxap/aHR0cHM6Ly93d3cud2VnbG90LmNvbS8_dXRtX3NvdXJjZT1MaW5rZWRpbiZ1dG1fbWVkaXVtPW1lZGlhJnV0bV9jYW1wYWlnbj1GcmVkZGllQ2hhdHQ= )​ ********************************************************************** The 3 SEO metrics ecom acquirers check before they check anything else ********************************************************************** Here's something most ecom founders don't know until they're in a sale process. Before a serious acquirer reads your P&L. Before they ask for your ad account breakdown. Before they get on a call they've already run a quiet check on your business. They've pulled your SEO profile. Not because SEO is the headline metric. Because it answers the question your financials can't: Does this business keep working when the founder steps back and the paid ads slow down? I'm Gavin, Head of Seller Acquisition at Ecomswap ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/kkhmh6hnq2rd78sk/aHR0cHM6Ly9lY29tc3dhcC5pby9idXNpbmVzcy12YWx1YXRpb24tY2FsY3VsYXRvcj91dG1fc291cmNlPWZyZWRkaWVfY2hhdHQmdXRtX21lZGl1bT1lbWFpbA== ). We work exclusively with ecom and DTC founders 7 and 8 figure exits, no generalist M&A. The buyers in our network have owned and scaled brands themselves. They know what paid-dependent growth looks like the moment they see it. And they price it accordingly. Here are the three signals they look at first and what you should do about each, right now, whether you're thinking about selling or not. 1. Organic traffic trend (The direction is the story, not the number) --------------------------------------------------------------------- Imagine two brands. Both doing 45,000 monthly organic visits. Brand A was at 28,000 eighteen months ago. Brand B was at 72,000 eighteen months ago. Same number today. Completely different businesses in a buyer's eyes. Acquirers aren't buying a snapshot. They're underwriting a trajectory. And declining organic traffic tells an experienced ecom buyer one of three things: The content or SEO strategy has stopped compounding. A Google core update caused damage that was never recovered. Organic demand in the category is softening. Any one of these becomes a negotiating lever. All three and the offer changes shape entirely. The flip side is just as powerful. If your organic traffic has grown steadily, even without aggressive SEO investment, that's a brand demand signal. It tells buyers something is working beyond the ad account. That organic momentum compounds, and it's worth paying for. This would probably be a red flag What to do: Pull an 18-month organic traffic chart in GA4 and don't trust the headline number. Segment by landing page type: product pages, collection pages, blog content, the homepage. Trends almost always tell a different story when you split them out. A flat overall line often hides a collection page decline being propped up by a one-hit blog post. That's a fragile position. The reverse, growing collections with a declining blog, is usually a healthier business than the chart looks. A more promising trend Then compare against your category. Tools like SimilarWeb or Glimpse will tell you if demand for your category terms is actually softening. If the whole category is down 15% and you're down 10%, you're winning share. If the category is flat and you're down, that's a strategy problem to solve before a buyer finds it. 2. Branded vs. non-branded search split (The metric most founders have never looked at) --------------------------------------------------------------------------------------- Your total organic traffic is made up of two fundamentally different things, and buyers treat them very differently. Non-branded search: someone Googled a category term, you ranked, they clicked. Valuable. But fragile. An algorithm update, a stronger competitor, an AI-generated answer box, any of it can take it overnight. Branded search: someone typed your brand name specifically. They already know you exist. They came back looking for you. That distinction matters enormously to an ecom acquirer. A high branded search share tells them this brand has genuine recall. Customers have formed a relationship with the brand itself, not just the product. That relationship survives acquisition. The business keeps working after the founder walks out. For context: buyers in our network flag branded search under 20% of total organic clicks as a risk signal. Not a deal breaker, but something that affects how they think about post-acquisition performance. And here's what makes this relevant right now, not just at exit: low branded search is a retention and awareness signal. It's telling you customers aren't thinking about you between purchases. That's a growth problem before it's ever an exit problem. What to do: Open Google Search Console, go to Performance, and add a query filter that contains your brand name. That click share against your total is your branded search percentage. Do it for the last 6 months and the previous 6. The direction matters more than the absolute number. Growing branded share is one of the best leading indicators of a healthy ecom brand. It means people are remembering you, looking for you, and coming back. That doesn't happen by accident. ​ The work to move it isn't really SEO work. It's repeat purchase activation, email, organic social, PR, and product experience. SEO captures branded demand. It doesn't create it. So if your branded share is low, the question isn't how do I rank for my brand name. It's why aren't customers searching for me in the first place. One thing worth adding: branded search becomes more important, not less, as AI search grows. When AI answers eat informational clicks, branded queries are what's left standing. Brands with strong branded demand are best positioned for what's coming. 3. Backlink profile quality (The hidden liability that surfaces in due diligence) --------------------------------------------------------------------------------- Within 48 hours of serious interest, experienced ecom acquirers run your domain through Ahrefs or SEMrush. They're scanning fast for two things. What they want to see: editorial links from relevant, authoritative publications. Genuine press coverage. Industry partnerships. A profile that's been earned over time and reflects a brand that exists beyond its own marketing. What creates a problem: link farms, paid link networks, hundreds of low-DR domains with suspiciously targeted anchor text. Anything that looks engineered, because a Google penalty that lands six months post-acquisition is now the buyer's problem, and they know it. So they price that risk in before they sign. Here's the part most founders miss: this isn't just about what you've actively built. It's about what's accumulated over the brand's entire history, including links from agencies you no longer work with, built to strategies that no longer hold up. A clean, legitimate backlink profile built through genuine PR and partnerships is one of the most durable valuation inputs you can have. It can't be manufactured quickly, which means it stands out sharply to buyers who've seen enough brand audits to know the difference. What to do: Run your domain through Ahrefs or whichever tool you trust. Sort referring domains by Domain Rating, lowest first, and scroll. You'll know the problem links when you see them. PBNs, foreign-language directories, comment spam, identical anchor text patterns repeated across dozens of sites. If you've worked with multiple agencies over the years, assume something has been left behind. I've seen brands inherit toxic link profiles from agencies they fired in 2017 and haven't thought about since. You don't need to disavow aggressively. Google is better at ignoring obvious spam than it used to be. But the buyer doesn't know that. What they see in the audit is what matters, so a clean profile and a clear disavow file removes the question entirely. On the building side, stop chasing DR for the sake of it. One link from a relevant trade publication or a legitimate gift guide is worth fifty from generic listicles. Digital PR, founder commentary, and product seeding to journalists are the link sources that survive scrutiny in a sale process. The question underneath all three --------------------------------- Organic trend. Branded search. Backlink health. Every one of them is answering the same question for an ecom acquirer: Is this business still valuable when the founder steps away and the paid ads turn off? If your SEO profile answers that with confidence, that's multiple expansion. Real, meaningful multiple expansion. If it creates doubt, that's where serious buyers apply pressure. Offers get trimmed. Conditions get added. Timelines stretch. The founders who exit well aren't always the ones with the highest revenue. They're the ones who built businesses that looked clean and compelling to the right buyers before they ever needed to. Want to know where you actually stand? If you're curious what a serious ecom acquirer would make of your brand today, what multiple range is realistic, what's moving it up or down, we've built a free valuation calculator specifically for ecom and DTC brands. No generalist assumptions. No sales call. Just a grounded starting point built on how buyers in this space actually think. ​→ Get your free valuation estimate, takes 2 minutes ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/kkhmh6hnq2rd78sk/aHR0cHM6Ly9lY29tc3dhcC5pby9idXNpbmVzcy12YWx1YXRpb24tY2FsY3VsYXRvcj91dG1fc291cmNlPWZyZWRkaWVfY2hhdHQmdXRtX21lZGl1bT1lbWFpbA== )​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) --> ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) --> ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw/n2hohvhvp5m8dms0/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXd2dWtudnEzOHd0Z2hrcDAzNTZjN2huZDd2OWVvYzhoM2xxdw== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/wvuknvq38wtghkp0356c7hnd7v9eoc8h3lqw )​

( https://6d70d1ae.click.kit-mail3.com/o8uwver8zntqh6vv48pivhqexq8gdfoh0er4/g3hnh5hm5lz5rwf3/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ Quick one. ​ The Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/o8uwver8zntqh6vv48pivhqexq8gdfoh0er4/48hvhehmep2evxaq/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) flash sale closes tonight at 11:59pm. After that, the price goes back to £297. ​ Right now, it's £197. My entire SEO playbook. Lifetime access. 100% money-back guarantee. ​ The same playbook I used to grow Amara's SEO to £10m+ in revenue, and Village Cricket Co. to $10k/month from organic. ​ Join before midnight: https://ecommerceseobootcamp.com ( https://6d70d1ae.click.kit-mail3.com/o8uwver8zntqh6vv48pivhqexq8gdfoh0er4/48hvhehmep2evxaq/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ Freddie ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/o8uwver8zntqh6vv48pivhqexq8gdfoh0er4 )​

( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqpzlkmumhrx3x5k7s3h7dwe/vqh3hrho7v23zkhw/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ This sale closes tonight, so I want to tell you a story. ​ One of my clients did £2.5m in revenue from SEO last year. ​ The year before? Less than £500k. ​ That's £2m in additional, very profitable revenue. And they were spending just £5k/month on SEO to get there. ​ Here's what we did. ​ They had just under 1,000 products sitting in about 20 category pages. We created over 170 brand new category pages. Every single one converted higher than the original top-level categories. ​ Turns out people searching for things like "red velvet cushion" know what they want more than people searching "cushions." ​ But creating categories is just the first step. You need Google to actually find, read and index them. Our primary method? Internal links. Still the most underrated growth tactic in SEO. ​ We didn't create any new content for around 9 months. We worked exclusively on improving existing content, removing dead weight and cleaning things up. ​ Then we layered in link building. Product-led outreach. Image-led outreach. Finding bloggers and journalists who write about the products and sending samples for inclusion. ​ Nothing fancy. Just consistently focusing on and running the systems that matter. ​ I recently did something very similar with a fashion brand. Took them from $1.1m to $3.2m in SEO revenue in 12 months. Same playbook. Same systems. ​ These are the exact systems you get inside the Ecommerce SEO Bootcamp. ​ The flash sale closes tonight at 11:59pm. This is the last day to get the Bootcamp for £197 instead of £297. ​ I'm not sure when I'll run another sale, so if you've been on the fence, now is the time. ​ As a reminder, there's a 100% money-back guarantee. If it's not the right fit, you'll get a full refund, no questions asked. ​ ​Join the Ecommerce SEO Bootcamp for £197 ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqpzlkmumhrx3x5k7s3h7dwe/l2hehmhl9n5v8oug/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ See you inside, Freddie ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/mvue8grmkpt5hqpzlkmumhrx3x5k7s3h7dwe )​

( https://6d70d1ae.click.kit-mail3.com/8kupe7lgnwioh2vnxnwikhkoew706t3h7xmq/l2hehmhl9065wkhg/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ Every ecommerce brand I speak to right now is worried about the same thing. ​ "How do we show up in ChatGPT?" ​ They're hunting for hacks. Tricks. Tools that promise to boost their "visibility score." They're reading threads, joining webinars, and wondering if they're being left behind. ​ Meanwhile, their category pages are sitting there. Unoptimised. Their internal linking is a mess. Their product pages have zero SEO attention. ​ When I look at the data for most brands, AI search is a tiny sliver (for now). Traditional organic search and organic shopping are roughly 100x bigger in terms of actual traffic and revenue opportunity. ​ One. Hundred. Times. (based on my experiences with hundreds of ecommerce stores) ​ AI search will continue to become more important and you should spend some time on it. But right now it's a distraction dressed up as innovation. ​ The shiny object wins again. ​ This is the pattern I see over and over. Brands jumping from tactic to tactic, channel to channel, never quite giving anything the focus it needs to actually work. SEO without a strategy isn't SEO. It's just reacting to whatever feels urgent this week. ​ The Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/8kupe7lgnwioh2vnxnwikhkoew706t3h7xmq/dpheh0heg48zr0il/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) exists to fix that. ​ It gives you the system. Strategy first. Then keywords, on-site, technical, content, links. Each module builds on the last. You stop guessing and start compounding knowledge AND results. ​ And look, I'm not saying AI search doesn't matter. There's an entire module on AI Search Discovery inside the Bootcamp. But it sits alongside the fundamentals that actually drive revenue today. ​ The flash sale closes tomorrow (Monday 18 May at 11:59pm). After that, the price goes back to £297. ​ But right now, it's £197. ​ If you want to stop chasing and start compounding, this is the time to join. ​ ​Join the Ecommerce SEO Bootcamp for £197 ( https://6d70d1ae.click.kit-mail3.com/8kupe7lgnwioh2vnxnwikhkoew706t3h7xmq/dpheh0heg48zr0il/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ Freddie ​ ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ If you don't want to hear any more about this flash sale, no worries, you can opt out by clicking here, and you will get no more ( https://6d70d1ae.click.kit-mail3.com/8kupe7lgnwioh2vnxnwikhkoew706t3h7xmq/58hqkonrc7hg8vkplxi7/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL291dC8= ). 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/8kupe7lgnwioh2vnxnwikhkoew706t3h7xmq )​

( https://6d70d1ae.click.kit-mail3.com/68uo8d76znb8h5grzgxiohp4pr9xru9h0p7l/7qh7h8h97vn862s9/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ We're halfway through the flash sale and I wanted to share something with you. ​ Over 300 people have now joined the Ecommerce SEO Bootcamp. SEO consultants, in-house marketers, agency teams, ecommerce founders. And the feedback has been incredible. ​ Here's a small sample of what students are saying: ​ "Since I've completed the SEO Bootcamp I have landed a SEO specialist job. The course gave me a confidence boost and knowledge that I am using now on real clients with great results." - Anete, SEO Specialist ​ "I bought a few SEO courses to grow my jewelry brand. Freddie's bootcamp was by far and away the most actionable and relevant to my store. I'm only a couple of months into the actions and already with a 300% ROI from the course." - Jemma ​ "I took your advice to target the 'best products for...' keyword variation for one of my clients and it did quite well. Generated almost $20k in the shopping season because of it." - Bilal, SEO Consultant ​ "I've been in eCommerce SEO for a decade now and still picked up some golden insights. Absolutely worth your time." - David Bryan, Freelance eCommerce SEO ​ "I've managed an SEO team for years and Ecommerce SEO always has the steepest learning curve. I've taken my entire team through this course and have built it into our internal onboarding because of how simple Freddie makes the concepts." - Oliver Tinley ​ And it's not just students seeing results. I recently helped a fashion brand triple its SEO revenue from $1.1m to $3.2m in 12 months using the same systems I teach inside the Bootcamp. Category page expansion, dynamic internal linking, technical fixes, link building. The exact playbook you get access to. ​ The flash sale closes on Monday 18 May at 11:59pm. Two days left to join at £197 instead of £297. ​ Join the Ecommerce SEO Bootcamp for £197: https://ecommerceseobootcamp.com ( https://6d70d1ae.click.kit-mail3.com/68uo8d76znb8h5grzgxiohp4pr9xru9h0p7l/z2hghnhev9l7kltz/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ See you inside, Freddie ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ If you don't want to hear any more about this flash sale, no worries, you can opt out by clicking here, and you will get no more ( https://6d70d1ae.click.kit-mail3.com/68uo8d76znb8h5grzgxiohp4pr9xru9h0p7l/25he3rnxcoh3zrmggrh8/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL291dC8= ). 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/68uo8d76znb8h5grzgxiohp4pr9xru9h0p7l )​

( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqpv59ohmhrxr09ogt3h7dwe/dpheh0hegzoqezhl/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ I used to brag about a million visitors a year. Then I looked at what they were actually worth. ​ About £2,000. ​ A million people. Two grand. That's roughly 0.2p per visitor, if you're being generous with the maths. ​ At the time, I was running SEO in-house at Amara, a luxury homeware brand. And I'd built what I believed was one of the best things we had going: the blog. ​ It was ranking for everything: interior design tips, gift guides, trend roundups. Traffic was climbing month after month, and I loved pointing at that graph in meetings. "Look at this. Over a million organic visitors a year from the blog alone." ​ It felt like proof that SEO was working and I was doing my job well. ​ But nobody in the room, including me, was asking the million-dollar question: what are those visitors actually doing when they get here? ​ The answer, it turned out, was not a lot. ​ They'd read a post about Scandinavian kitchen trends, maybe click through to a second article, and then leave. They weren't browsing products or adding to basket. They certainly weren't buying £300 vases. ​ I'd built a content engine that was really good at attracting people who wanted inspiration and had absolutely no intention of spending money. ​ Meanwhile, the pages that actually made money, category and product pages, the ones ranking for things like "luxury velvet cushions" or "designer table lamps", were getting a fraction of the attention. ​ So we shifted. More time on category pages. More effort on product page content. More internal links pointing to the pages where people actually bought things. ​ Traffic didn't go up by much. But revenue did. Significantly. ​ That's when it clicked for me. In ecommerce SEO, traffic is not the goal. Revenue is. ​ A page that gets 500 visitors a month and converts at 3% is worth more than a blog post that gets 50,000 visitors and converts at nothing. It's not even close. ​ This is one of the first things I cover inside the Ecommerce SEO Bootcamp. How to prioritise the pages that actually drive revenue instead of chasing traffic that looks good in a screenshot. ​ Right now, the Bootcamp is £197 (£100 off the usual £297) as part of a flash sale running until Monday 18 May at 11:59pm. ​ If you've been chasing traffic that isn't turning into revenue, this is where that changes. ​ Join the Ecommerce SEO Bootcamp for £197: https://ecommerceseobootcamp.com ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqpv59ohmhrxr09ogt3h7dwe/7qh7h8h97v6096c9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ Freddie "revenue over rankings" Chatt ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant If you don't want to hear any more about this flash sale, no worries, you can opt out by clicking here, and you will get no more ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqpv59ohmhrxr09ogt3h7dwe/p8h7ln85t9h40k294dcr/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL291dC8= ). ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/mvue8grmkpt5hqpv59ohmhrxr09ogt3h7dwe )​

( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp6kovna5h2e2dv68fnhn8vl/p8heh9h4ov7pxgar/aHR0cHM6Ly9zZWFyY2h0by5zYWxl ) ​ I'm doing something a little unusual this week. ​ For the next four days, I'm running a flash sale on the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp6kovna5h2e2dv68fnhn8vl/kkhmh6hnv79omzik/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ). ​ £100 off. No code needed. Just head to the page and the price is already reduced. ​ If you've been eyeing the Bootcamp for a while but haven't pulled the trigger, this is the time to act. ​ Quick reminder of what you're getting: ​ This is my entire playbook. The same frameworks I've used over and over to help ecommerce stores scale their organic search channel. * Strategy * Keywords * On-site SEO * Technical SEO * Content * Link building * AI search discovery * Plus real-world SEO breakdowns of brands like Gymshark, Wayfair and Craftd. ​ 11 modules. Lifetime access. Annual updates. ​ I normally sell this for £297, but this week it’s only £197. People just like you have used it to book more clients, get promoted at their in-house role, and improve SEO rankings for their own ecom stores. ​ The sale runs until Monday 18 May at 11:59pm. After that, it goes back to full price. ​ If you're looking to boost your SEO knowledge, create scalable SEO systems and become the smartest SEO in the room, I'd love to have you. ​ Join the Ecommerce SEO Bootcamp for £197: https://ecommerceseobootcamp.com ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp6kovna5h2e2dv68fnhn8vl/kkhmh6hnv79omzik/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ See you inside, Freddie ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ If you don't want to hear any more about this flash sale, no worries, you can opt out by clicking here, and you will get no more ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp6kovna5h2e2dv68fnhn8vl/48h80mo6cehm8o27g4cq/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL291dC8= ). 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/xmulmwgnd6i6hp6kovna5h2e2dv68fnhn8vl )​

​ Hey friend, ​ I want to make sure Search to Sale is genuinely useful for you, not just generic SEO advice. ​ So I need to know who's actually reading. ​ Click whichever describes you best and I'll ask a couple of quick follow-up questions: ​ → I'm a freelance SEO consultant ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3re7mgu2hd0nv48kc7hlow4/8ghmn2o3sohonnkg50ul/aHR0cHM6Ly90YWxseS5zby9yL2FRalhlWj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ → I work in-house or at an agency ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3re7mgu2hd0nv48kc7hlow4/l2h4qro0hmhl77wokncg/aHR0cHM6Ly90YWxseS5zby9yL2tkMDhRUj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ → I run or market an ecommerce brand ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3re7mgu2hd0nv48kc7hlow4/dphn2g6oa0hennrq7kbl/aHR0cHM6Ly90YWxseS5zby9yL1JHWnExZD9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ​ Takes ~22 seconds. Helps me write better stuff for you. ​ Cheers, Freddie ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/r8u90lrnwxtoh3re7mgu2hd0nv48kc7hlow4 )​

It's BrightonSEO week and the sun is shining - I'm here right now. So if you're about and fancy a chat - hit reply and let's try and grab a coffee. Let me know what talks you're most looking forward to - I've got a few spots in my schedule to fill. Freddie Chatt ------------- Your SEO host FREE WEBINAR Turn your brand into sales (without the hard sell) -------------------------------------------------- Canva and Enterprise Nation are running a free week of sessions to help founders grow. Join me and Areej AbuAli for the closing fireside chat on founder-led marketing strategies that build trust and drive real conversions. Friday 15th May, 12pm BST. Plus 3 months of Canva Pro free for everyone who signs up. ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/qvh8h7hdpq5zqnug/aHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jby51ay9lL2Jvb3RzdHJhcHBlZC1idXQtYmVhdXRpZnVsLXR1cm4teW91ci1icmFuZC1pbnRvLXNhbGVzLXRpY2tldHMtMTk4NjUyOTc0MTkzNA== ) -->Save my free seat ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/qvh8h7hdpq5zqnug/aHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jby51ay9lL2Jvb3RzdHJhcHBlZC1idXQtYmVhdXRpZnVsLXR1cm4teW91ci1icmFuZC1pbnRvLXNhbGVzLXRpY2tldHMtMTk4NjUyOTc0MTkzNA== ) Save my free seat ( https://www.eventbrite.co.uk/e/bootstrapped-but-beautiful-turn-your-brand-into-sales-tickets-1986529741934 ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​From Audit to Action: How the AI Search Strategic Roadmap Turns Data into a Plan ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/g3hnh5hmwx5rxxu3/aHR0cHM6Ly9pcHVsbHJhbmsuY29tL2FpLXNlYXJjaC1zdHJhdGVnaWMtcm9hZG1hcA== )​ By Francine Monahan. Take opportunities and tactics and build them into a strategic roadmap to increase your AI search visibility! ********************************************* Most of my blog traffic wasn't buying a thing ********************************************* In partnership with: Most of the blog traffic landing on Village Cricket Co. wasn't buying a thing. People were reading the articles, nodding along, and leaving. Best cricket sledges. How to hold a cricket bat. Properly on-topic stuff for our audience, but not the kind of search anyone does when they're about to drop £150 on a bat. The easy conclusion? Content's a waste of time. I wasn't ready to give up on it. So last year we ran a test. Instead of asking the blog to sell bats directly, we asked it to do a different job entirely. Build an email list. The content stayed the same. Top-of-funnel articles with big search volumes, low competition, and low direct commercial intent. Cricket sledges, podcast roundups, bat sizing guides, bat grip tutorials. Easy enough to rank. Genuine cricket fans finding us. On top of that, we added a pop-up with a monthly giveaway to capture email addresses. People quite like winning cricket gear for free. ​ Once someone subscribed, Omnisend ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/3ohphkh3gvl0v0cp/aHR0cHM6Ly93d3cub21uaXNlbmQuY29tL29tbmlzZW5kLXJlY29tbWVuZGVkLWJ5LWZyZWRkaWUtY2hhdHQv ) handled the rest. A welcome flow told them the Village Cricket story (our bats are made for village cricketers, not professionals, so that story matters), walked them through why the product is different, and finished with a first-purchase discount for anyone who hadn't won the giveaway. Three parts. Content in. Pop-up to capture. Flow to convert. A few months later, this is what came back: * 16,614 visitors to the content * 355 email signups (about 2%, plenty of room to improve) * 41 sales from those subscribers * £3,772 revenue at roughly 50% margin * £1,800 profit And it cost almost nothing to set up. The £1,800 isn't really the point though. The point is that content I could easily have written off as "not converting" quietly turned into a self-compounding acquisition channel. Every month, new visitors feed the same flow. Most of those 41 sales didn't happen on the first visit. They happened weeks later, through emails going out while I was doing something else entirely. SEO brought the traffic. Email did the selling. If you've been staring at blog posts wondering why they don't convert, it's probably because you're asking them to do the wrong job. Their job is to start the conversation. Email's job is to finish it. Omnisend powers the pop-ups and flows on Village Cricket and on most of the ecommerce brands I work with. It's the fastest way I've found to get a welcome flow live without wrestling with enterprise-priced software. If you want to try the same setup on your own content, you can get started with Omnisend ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/3ohphkh3gvl0v0cp/aHR0cHM6Ly93d3cub21uaXNlbmQuY29tL29tbmlzZW5kLXJlY29tbWVuZGVkLWJ5LWZyZWRkaWUtY2hhdHQv ) today. And if you're stuck with tools you've outgrown, simply because migration feels impossible, Omnisend ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/3ohphkh3gvl0v0cp/aHR0cHM6Ly93d3cub21uaXNlbmQuY29tL29tbmlzZW5kLXJlY29tbWVuZGVkLWJ5LWZyZWRkaWUtY2hhdHQv )removes that barrier. They migrate all paid clients who want to switch - so you can skip the headache and get back to what you do best. ​Use code FREDDIE and get 30% off for the first 3 months ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/3ohphkh3gvl0v0cp/aHR0cHM6Ly93d3cub21uaXNlbmQuY29tL29tbmlzZW5kLXJlY29tbWVuZGVkLWJ5LWZyZWRkaWUtY2hhdHQv ). The posts you're already publishing can do a lot more than they're doing now. Enjoy your extra $$$, ​Freddie "the blog isn't meant to sell the bat" Chatt ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) --> ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) --> ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p/08hwh9h2rq5vq3tp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXFkdWdyM3A2bDJpN2g0NWdlMHd1bGg4ZzJ4bjNvYzRoZG80cA== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/qdugr3p6l2i7h45ge0wulh8g2xn3oc4hdo4p )​

I need your help! My Gymshark SEO breakdown ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/qvh8h7hdp8dkr6ag/aHR0cHM6Ly9taXJvLmNvbS9hcHAvYm9hcmQvdVhqVkl2ZTQ1Sjg9Lw== ) has been super popular but I want to do more - they are super fun to put together (and even more fun to chat through ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/n2hohvhv0nv736b0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1pdE9zNDVTZ015Yw== )). So I want to do more. And my question to you is: Who should I do an SEO breakdown on next? (make sure it's an ecommerce store) Hit reply and let me know. Freddie Chatt ------------- Your SEO host In partnership with Am I On AI GEO isn't replacing SEO. It's exposing which marketing channels actually matter. ----------------------------------------------------------------- GEO isn't an SEO problem to hand off or manage. It's a marketing-wide goal that should be owned by the CMO. Winning in AI search means influencing the right channels: YouTube creators, Reddit communities, editorial coverage. Not your homepage. Not your paid ads. Which means the real questions are: Is your budget allocated to the channels that drive AI visibility? And are you tracking how well each channel is working? ​AmIOnAI ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/wnh2hghq6rq0w8cl/aHR0cHM6Ly93d3cuYW1pb25haS5jb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249ZnJlZGRpZS1hcHJpLTIw ) gives you that answer - channel-level intelligence that shows what's driving your AI visibility, and rescans weekly so you can track what's moving as the market shifts in realtime. ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/wnh2hghq6rq0w8cl/aHR0cHM6Ly93d3cuYW1pb25haS5jb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249ZnJlZGRpZS1hcHJpLTIw ) -->Track your GEO channels ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/wnh2hghq6rq0w8cl/aHR0cHM6Ly93d3cuYW1pb25haS5jb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fY2FtcGFpZ249ZnJlZGRpZS1hcHJpLTIw ) Track your GEO channels ( https://www.amionai.com/?utm_source=newsletter&utm_campaign=freddie-apri-20 ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/08hwh9h2rm2ldvsp/aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vd2h5LXByb2R1Y3QtZmVlZHMtc2hvdWxkbnQtYmUtdGhlLW1vc3QtaWdub3JlZC1zZW8tc3lzdGVtLWluLWVjb21tZXJjZS81NjkyMTEv )​ By Sophie Brannon. Stop letting the paid ads team run the product feed. Get involved, make it better, create a dedicated organic shopping feed that you have full control over - Sophie explains exactly what you should be doing with your product feeds right now. ********************************************* SEO tactics that aren't living up to the hype ********************************************* Back in January, the ecommerce SEO world was full of confident predictions. These were the tactics we all needed to prioritise. These were the shifts that would define 2026. These were the "must-dos" for the year ahead. We're a quarter of the way through the year. Enough time to separate genuine signal from noise. And with the benefit of a few months' hindsight, some of the hype is looking a bit thin. Here are five things I'm increasingly bearish on - and what I think is actually worth your attention instead. Chasing Reddit rankings ----------------------- Going into 2026, the advice was everywhere: Reddit is dominating SERPs, get your brand mentioned in Reddit threads, seed discussions, build Reddit presence. Three months in, the shine has come off. Google's been actively adjusting how much weight Reddit gets in certain queries. The brands that invested heavily in Reddit seeding strategies are seeing diminishing returns. And the ones that tried to game it with inauthentic posting are getting burned. Reddit mentions still have value, particularly for brand visibility and getting cited in AI responses. But treating Reddit as a primary SEO channel was always going to be a short window. If your Q1 plan had "build Reddit strategy" as a major pillar, it's worth reassessing how much of that effort is actually translating into revenue. Obsessing over "GEO" as a separate discipline --------------------------------------------- Generative Engine Optimisation is real. AI search is growing. You should care about whether ChatGPT and Perplexity are citing your brand. But a lot of what I saw in January was GEO being sold as a completely new discipline requiring completely new skills and completely new tools. Three months in, it's clearer than ever: it's not. GEO is essentially about making your product data consumable by LLMs through structured data and clear information architecture. It's about entity relationships and how machines understand your catalogue. The brands getting cited in AI responses right now aren't the ones who bought specialist GEO tools in January. They're the ones with solid technical SEO foundations, clean product data, and well-structured content. Fix the fundamentals. That's still the answer. Upper funnel content as your primary SEO play --------------------------------------------- "We need more blog content" was the default answer to every SEO challenge going into this year. Q1 performance data is telling a clear story (and to be honest this has been the case for well over a year): upper funnel queries are increasingly being answered by AI before anyone clicks through. Click-through rates for informational content are getting hammered. I'm still seeing ecommerce brands pour resources into blog content whilst their category and product pages are a mess. Commercial intent keywords, the queries where people actually need to see products, compare options, and buy, that's where organic search is still driving revenue. That gap has only widened this year. If your category pages aren't properly optimised for the terms that matter, fix that before you commission another "ultimate guide." Pro tip: Only create content that you would happily promote elsewhere (in newsletters, social, etc) Chasing every algorithm update ------------------------------ Google's already pushed updates in 2026. The SEO community went through the usual cycle - panic, theories, declared tactics dead, declared new tactics essential. Then things settled down and most sites ended up roughly where they started. Stay informed. Understand the direction of travel. But the brands consistently winning aren't reacting to every update. They're building sites that are fundamentally sound, good architecture, useful content, solid technical foundations, strong brand signals. If your Q1 has been spent reacting to algorithm updates rather than executing on a strategy, something's gone wrong. Link building as your primary growth lever ------------------------------------------ Controversial one, maybe. Links still matter. But the ROI on traditional link building for ecommerce has been declining for years, and nothing I've seen in Q1 of 2026 changes that picture. The effort and budget that goes into acquiring decent links would often be better spent on: * Fixing your internal linking (free, immediate impact) * Improving your product feed for organic shopping placements * Building genuine first-party review content * Creating subcategory depth to capture more search demand I've seen brands burn through significant Q1 budget on link building whilst leaving obvious on-site opportunities untouched. The maths still doesn't work. Links should be a byproduct of building something worth linking to, not a line item that consumes your entire SEO budget. The Q2 reset ------------ We're a quarter of the way through the year. That's enough time to honestly assess what's working and what isn't. If you're still throwing budget and effort at tactics that haven't moved the needle so far, Q2 is a good time to change that. Do less. Do it better. Focus on the things that are actually driving numbers. ​ p.s. Want to know what your site's biggest SEO mistakes and where your growth opportunities are? Pick up a video audit for only $99 ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/vqh3hrhornowpraw/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2F1ZGl0Lw== ). How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/dpheh0henqep0lil/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPWdrdXYwazVyOXBjNWhsdzh6bTNicmg4bzdrODhtY21obW43Mg== ) 🙌 Love it! 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( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/dpheh0henqep0lil/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPWdrdXYwazVyOXBjNWhsdzh6bTNicmg4bzdrODhtY21obW43Mg== ) --> ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/dpheh0henqep0lil/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPWdrdXYwazVyOXBjNWhsdzh6bTNicmg4bzdrODhtY21obW43Mg== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72/dpheh0henqep0lil/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPWdrdXYwazVyOXBjNWhsdzh6bTNicmg4bzdrODhtY21obW43Mg== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/gkuv0k5r9pc5hlw8zm3brh8o7k88mcmhmn72 )​

​ Hi friend, ​ Every ecommerce brand I speak to right now is worried about the same thing. ​ "How do we show up in ChatGPT?" ​ They're hunting for hacks. Tricks. Tools that promise to boost their "visibility score." They're reading threads, joining webinars, and wondering if they're being left behind. ​ Meanwhile, their Google Shopping campaigns are sitting there. Untouched, unoptimized, and quietly unperforming. ​ When I look at the data for most brands I see that AI search is a tiny sliver. Organic Shopping is roughly 100x bigger in terms of actual traffic and revenue opportunity. ​ One. Hundred. Times. ​ AI search will continue to become more important and you should spend some time on it. But right now, for most ecommerce brands, it's a distraction dressed up as innovation. ​ The shiny object wins again. ​ This is the pattern I see over and over. Brands jumping from tactic to tactic, channel to channel, never quite giving anything the focus it needs to actually work. SEO without a strategy isn't SEO. It's just reacting to whatever feels urgent this week. ​ Organic Shopping isn't sexy and it doesn't get the headlines. But it's where the money is for product-based businesses, and almost nobody is doing it well. ​ That's why I've put together a new mini-course on Organic Shopping. It covers everything from eligibility and schema to feed optimisation and measurement. No fluff or theory for the sake of it. You get a repeatable system for turning organic product grids into a growth channel you actually control. ​ If you want to stop chasing and start compounding, click here ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3zwmo2u2hd07gr5xb7hlow4/25h2hoh3wrgl3lt8/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20vb3JnYW5pYy1zaG9wcGluZy8= ). ​ Freddie ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/r8u90lrnwxtoh3zwmo2u2hd07gr5xb7hlow4 )​

It's BrightonSEO month (let me know if you're going) - which obviously means it's the start of summer in the UK. And once again, the Summer of SEO will return ☀️ 10 days. 10 topics. 100s of actionable tips and insights from the best SEOs. I've already secured some incredible sponsors and am looking for a few more to make the entire experience even better. If you know of a tool or brand that would want to get in front of thousands of SEOs and ecommerce marketers - hit reply and let me know. Freddie Chatt ------------- Your SEO host Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​Building Community as Marketing Infrastructure in the AI Era ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/25h2hoh39m2q4of8/aHR0cHM6Ly9kaWdpdGFsbWFya2V0aW5naW5zdGl0dXRlLmNvbS9ibG9nL2J1aWxkaW5nLWNvbW11bml0eS1hcy1tYXJrZXRpbmctaW5mcmFzdHJ1Y3R1cmUtaW4tdGhlLWFpLWVyYQ== )​ By Areej AbuAli. Community is no longer a nice-to-have, it needs to be part of your strategy. And who better to write on this subject than the most incredible community leader, Areej AbuAli. ----------------------------------------------------------------- You've already got the link building asset. You just don't know it yet ----------------------------------------------------------------- Ask any SEO person what the hardest part of their job is and they'll say the same thing. Link building. Every survey, every poll, and every honest conversation at a conference after the second drink. It always comes out on top. And I get the reasons why. Because most of the advice out there is either outdated, dodgy, or just... a lot of work. You've seen the guest post farms dressed up as lifestyle blogs. Vague pitches landing in your inbox. Agencies charging four figures a month to do outreach that goes nowhere. So brands resort to paying for links on sites nobody reads. And somehow that still counts as a strategy in 2026! Here's the thing I kept noticing while working with ecommerce brands: they were sitting on something genuinely valuable and had no idea. The product shots and lifestyle images - the beautifully lit flat lay for Instagram, the campaign visuals made for paid ads, the seasonal lookbook content. Thousands of images, created at real cost, living on a hard drive somewhere after the campaign ends. Most brands use an image once, maybe twice, then move on. But those images can work for years. And guess what? They can work as link building assets. The play is simple. You distribute your original images to relevant publishers, bloggers, and media sites, with a usage agreement that requires a link back to your site when they use them. No cold pitch or begging for coverage. You just say, "Here's something useful, and here's the credit we need." Publishers need good images all the time. Properly lit, high resolution, and actually interesting. But most don't have budgets to commission shoots for every article they write. Your product images fill that gap. In exchange, you get a contextual link from a real site, in real content, to an audience that's already interested in what you sell. I've used this as my number one link building tactic across multiple ecommerce clients. It's the only method I've found that generates consistently high-value links on a semi-regular basis without me chasing every single one. The concept is simple but execution is where most people stall out. And there's more to the system than most people realise - the right usage agreement, where to find publishers who'll actually respond, how to scale it without it becoming a full-time job. Inside the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/qvh8h7hdwkrlo8ug/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20= ) (special discount now on) I break down the exact process I use with clients, complete with a full SOP so you're not figuring it out from scratch. It's the difference between a tactic you file away and one that's working for you by next month. Time to get started, ​Freddie "All the links" Chatt ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4/g3hnh5hm9q3063t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXI4dTkwbHJud3h0b2gzejVrZXhjMmhkMDZ3NWtrYzdobG93NA== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/r8u90lrnwxtoh3z5kexc2hd06w5kkc7hlow4 )​

​ "Our SEO is already working." ​ That's the most interesting kind of brief to receive. ​ Not "we've tried everything and nothing works." ​ Not "we've never invested in SEO and we're starting from scratch." ​ Just: we're doing well, but we think there might be more here. Can you take a look? ​ I ran the audit, and you know what? They were right on both counts. $1.1 million in annual SEO revenue. Strong rankings across their core category pages. A clean site with authority built up over a few years of wider marketing activity. By any reasonable measure, SEO was working. ​ But the product catalogue had grown significantly, and the SEO strategy hadn't kept up with it. ​ The brand was selling dresses in dozens of styles, colours, and occasions. But the site structure only reflected the basics like Women's Dresses and Women's Tops. The kind of categories you'd set up on day one and never revisit. ​ Nobody was searching just for "women's dresses." They were searching for "midi wrap dresses," "red wedding guest dresses," "black bodycon dress for a night out." Thousands of specific, high-intent searches, and there was no page for any of them to land on. ​ So that's where we started. ​ We built out 200+ new category pages — by style, by colour, by occasion. Each one live and ready to rank from day one. ​ Twelve months later, they had $3.2 million in SEO revenue. 191% growth. An extra $2.1 million from the same channel. Many of those new category pages now sit in positions one to five for their target keywords. ​ Here's the thing I keep coming back to. ​ The brand wasn't doing anything wrong. They genuinely were doing well. But "doing well" had become the ceiling when it should have been the floor. ​ $1.1 million wasn't proof that SEO was finished. It was proof that the foundations were solid enough to build something much bigger on top of. ​ It's the most common problem I see with brands at this stage. The strategy isn't broken, but it's not finished, either. ​ These are the kinds of businesses I work with — the kind of problems I can help you solve. We start with a proper audit, clear strategy, and the execution to back it up. ​ If that sounds like you, reply to this email and tell me about the brand. I'll give you an honest answer on whether or not I can help. ​ Freddie "the ceiling is the floor" Chatt ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/92uxnmp2vlhnh6r30rgt9hzdv4r4vawh709g )​

Hello April 🌻☀️🐝 Q2 is here. I've been wrapping up some monthly updates today (hence a slight delay in the usual send time) Two clients had their best-ever organic search revenue months in March (🤯), both of which we've been working with for just over a year, and the growth curve has ticked up and up, and it's a joy to see. How was your March performance? Reply with a letter: * A = Fantastic, all cylinders flying and sales are up * B = Average, we're getting by * C = Everything's on fire and we need help Freddie Chatt ------------- Your SEO host In partnership with AudioEye Your dev team has better things to do than hunt down accessibility issues ----------------------------------------------------------------- Fixing accessibility manually is slow, expensive, and never-ending. Plug your site details into AudioEye's free cost calculator ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/58hvh7hgxx7og7b7/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8_dXRtX2NhbXBhaWduPWNyZWF0b3JzJnV0bV9jb250ZW50PWZfY19tYXImdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9ZW1haWw= ) and see what it's really costing your team each year - then see how much of that work you could hand off. One global retailer cut their annual spend by 75%. Might be worth five minutes of your time. ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/58hvh7hgxx7og7b7/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8_dXRtX2NhbXBhaWduPWNyZWF0b3JzJnV0bV9jb250ZW50PWZfY19tYXImdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9ZW1haWw= ) -->See how much you could save ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/25h2hoh399d03nf8/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8= ) See how much you could save ( https://www.audioeye.com/accessibility-calculator/ ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​7 organic content investments that drive ecommerce ROI ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/qvh8h7hdwwn2detg/aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9vcmdhbmljLWNvbnRlbnQtaW52ZXN0bWVudHMtZWNvbW1lcmNlLXJvaS00NzE1NzI= )​ By Stevy Liakopoulou. Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible. ******************************* Trust signals for product pages ******************************* It’s not enough to simply tick off a list of on-page SEO signals to optimise your product pages. You need to provide a great user experience if you want to rank pages consistently and drive sales and revenue. For ecommerce stores, this means building trust as much as possible so that someone doesn’t question whether they will receive their product or not. Here are a few easy ways to start building trust with your customers as an ecommerce store: Customer Reviews ---------------- The no brainer. What is better than showing to users (and Google) that you have a boatload of raving fans. And the best part about reviews is that it has your customers using the words/phrases that your audience will be using - a fantastic way to increasing your chances of ranking for long tail variations. Q&A / FAQs ---------- Underrated by many ecommerce brands, but giving the option for prospective customers to ask questions can do two things: * Help you understand what information is missing on this product page (and therefore add it, and include it on others if relevant). * Basically build an FAQ section for each product page for you. It adds more relevant copy to the page, again boost your chances of ranking further. Payment Options --------------- This one is remarkably big on the CRO side but Google also rates this and it's often a requirement for being able to appear in Google Shopping. Most platforms make this super easy to add onto pages (or at the very least in the footer) so get it done and reap the benefits. Warranty / Guarantee -------------------- Give assurances that your product is quality. Shout your warranty loud, don't hide it 'just in case it gets abuse'. Be proud of offering this to customers. Delivery & Returns Policy ------------------------- It might seem basic and if people don't know when they'll get it, they won't buy it. And with the leading reason for checkout abandons being unexpected shipping costs, giving this information up-front is more important than ever. Likewise, returns. Buying online is a risk if you haven't had the product before, be clear with your returns policy. As Seen On ---------- More and more social proof will help convert and showcase to search engines that the product is popular, quality and worth of ranking well. As you get press features, get them added in. These short quotes on Crossnet look fantastic. UGC --- Nothing sells a product better than seeing others using it and having a good time or getting the results they want. Put things in place to collect UGC, whether directly on social or through submitting it to you. Showcase the best ones on your product page to show your product in all it's glory. You'll have noticed that a lot of these (if not all) factors have a potentially significant impact on conversion rates too. When SEO works alongside other channels like CRO, that's when the real magic happens. p.s. Want to know what your site's biggest SEO mistakes and where your growth opportunities are? Pick up a video audit for only $99 ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/g3hnh5hm99pomra3/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2F1ZGl0Lw== ). Only 5 left this month. How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/xmulmwgnd6i6hp0r8eds5h2d32wepinhn8vl/9qhzhnhdww93dwsz/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXhtdWxtd2duZDZpNmhwMHI4ZWRzNWgyZDMyd2VwaW5objh2bA== ) 🙌 Love it! 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The last newsletter of Q1 (🤯). Where is this year going? This month finally saw all our stock for Village Cricket Co. arrive. After multiple delays, and the whole day spent unloading the container, moving to our storage room and getting pre-orders out. This was about half unloaded. ​ How has your Q1 been this year? ​ Freddie Chatt ------------- Your SEO host In partnership with AudioEye Your dev team has better things to do than hunt down accessibility issues ----------------------------------------------------------------- Fixing accessibility manually is slow, expensive, and never-ending. Plug your site details into AudioEye's free cost calculator ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/vqh3hrho0oqw8qhw/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8_dXRtX2NhbXBhaWduPWNyZWF0b3JzJnV0bV9jb250ZW50PWZfY19tYXImdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9ZW1haWw= ) and see what it's really costing your team each year - then see how much of that work you could hand off. One global retailer cut their annual spend by 75%. Might be worth five minutes of your time. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/vqh3hrho0oqw8qhw/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8_dXRtX2NhbXBhaWduPWNyZWF0b3JzJnV0bV9jb250ZW50PWZfY19tYXImdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9ZW1haWw= ) -->See how much you could save ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/l2hehmhl2ldxwptg/aHR0cHM6Ly93d3cuYXVkaW9leWUuY29tL2FjY2Vzc2liaWxpdHktY2FsY3VsYXRvci8= ) See how much you could save ( https://www.audioeye.com/accessibility-calculator/ ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​How to Monitor Form Errors Using GA4 Custom Insights ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/m2h7h5h353l4wrcl/aHR0cHM6Ly9rcm1kaWdpdGFsLnVrL2Jsb2cvZm9ybS1lcnJvcnMtZ2E0Lw== )​ By Kyle Rushton McGregor. I still might not be GA4's biggest fan - but if there is one person who consistently reminds me of its potential, it's Kyle. He's dropped another awesome post here (and also check out the rest of his content and newsletter). --------------------------------------- Common SEO mistakes in new/small stores --------------------------------------- If your store is new or small, your challenges are very different to those of stores with a lot of products, you'll need to focus more on a content-led approach whilst still capitalising on commercial opportunities. Targeting too competitive keywords ---------------------------------- Stop just naming your collection pages something generic like ‘necklaces’ - you aren't Tiffany - you aren't going to rank. What is your USP? Why are you different? What is your audience searching for? If you sell waterproof jewelry… * Make sure ‘waterproof’ is in the page title * Make sure ‘waterproof’ is in the H1 * Make sure you mention ‘waterproof’ in the description It’s a quick win. A Bootcamp student ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/dpheh0he6e2pdzfl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) recently added hundreds of new visitors to their site with this small change on their 14 collection pages. Not focusing heavily on reviews ------------------------------- Reviews are the lifeblood of ecommerce brands. Far beyond SEO. And you can do it for free. I use Judge.me ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/e0hph7h7v7drmpa7/aHR0cHM6Ly9qdWRnZS5tZS8= ) for my brand, using the free version, collecting as many reviews as possible. We're a small, new brand with low awareness, so reviews are absolutely crucial for converting visitors. Almost every customer references the reviews as an influence to their purchase. On top of that, having the rich snippet with the reviews is a huge help for click through rate to your products. Underoptimising category pages ------------------------------ You aren't Wayfair, you can't just create a new category page and be ranking tomorrow. So make sure you aren't just setting them live and hoping for the best. * Have a target keyword in mind * Write that click-worthy page title * Include a description above the fold * Add helpful content below the fold * Add internal links to and from the category You need this more than ever as a new store to have any chance of ranking. ​ I wrote a complete guide on how I'm optimising my category pages ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/7qh7h8h9l9xnd6b9/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3Nob3BpZnktY29sbGVjdGlvbnMtc2VvLw== ). Go check it out if you need the process. Not fixing the Shopify product URL issue ---------------------------------------- If you've been getting these newsletters for a while, or follow me on LinkedIn - there is one thing I go on about all the damn time. The Shopify product URL issue handicaps every store that doesn't get it fixed. It makes ranking product pages SO MUCH harder. And it can be a super-simple fix. Literally 2 minutes. ​Check out the fix here ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/owhkhqhw9w0qxnaq/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3Nob3BpZnktcHJvZHVjdC11cmwtc3RydWN0dXJlLw== ). ----------------------------------- Common SEO mistakes on large stores ----------------------------------- Stores with thousands (or hundreds of thousands) of products have a whole different need when it comes to SEO. Technical SEO comes into its own at this size and needs to be taken very seriously, or the whole thing can go wrong. Out of control faceted navigation --------------------------------- Imagine having 4000 products, 200 categories, a handful of blog posts and other pages. Yet Google is over here, crawling your site into oblivion. Finding over 2 million pages, and indexing over 120,000 that really shouldn't be indexed. The cause, almost every time, is faceted navigation gone wild. Every single combination of filters (colour, price, brand, style, shape, etc) all in separate combinations, creating near infinite variations that Google is spending way too much time on. Unsure of where to start? Check out this guide ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/z2hghnhe6eml5raz/aHR0cHM6Ly9zaXRlYnVsYi5jb20vcmVzb3VyY2VzL2d1aWRlcy9ndWlkZS10by1mYWNldGVkLW5hdmlnYXRpb24tZm9yLXNlby8= ). Still not fixing the Shopify product URL issue ---------------------------------------------- Yes, this one is not just a new store problem. And when it gets fixed on bigger stores. You get really big returns. So just get it fixed. Thanks. Letting expired products get out of hand ---------------------------------------- You should have a process every time a product expires (discontinued and runs out of stock). These products will often have backlinks where they've been featured in publications, product round ups, gift guides, etc. Preserving that link authority and letting it flow to relevant pages keep the benefit of the link authority and even boost the chances of your categories ranking higher. Too often I work with brands with hundreds of broken links from expired products just wasting so much value. The ever incredible Aleyda Solis created this workflow for dealing with expired product pages. [larger version ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/p8heh9h464pqrltr/aHR0cHM6Ly94LmNvbS9hbGV5ZGEvc3RhdHVzLzEzNzg3NzI0MTUyOTIwNDczNjAvcGhvdG8vMQ== )] ​ p.s. Want to know what your site's biggest SEO mistakes and where your growth opportunities are? Pick up a video audit for only $99 ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/x0hph6he2e4qk7hg/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2F1ZGl0Lw== ). Only 5 left this month. How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) 👍 It's okay. ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) --> ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3/6qheh8hlrl39xpt9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPXpsdW9ldjJxejVibmhrNjIyNGtmcGh3Zzc1ZDA4YjZobTJ4Mw== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/zluoev2qz5bnhk6224kfphwg75d08b6hm2x3 )​

Are you going BrightonSEO? I'm finally returning to Brighton for the first time in, I think, 7 years - and I can not wait. So if you're also attending, please hit reply, would love to meet as many new faces as possible over coffees, beers, cocktails, breakfasts, lunches, dinners etc. I'll be there from Thursday to Saturday. p.s. I've spent 30 hours breaking down everything that Gymshark are doing to run a hugely successful SEO strategy. You can check it out here ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/6qheh8hlr6z6nzi9/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2d5bXNoYXJrLw== ). Freddie Chatt ------------- Your SEO host Newsletter Shoutout Stay ahead in eCommerce! ------------------------ Get top news, expert insights & marketing tips—curated & delivered twice a week. No fluff, just what matters -->Sign up to the Ecommerce Coffee Break → ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/g3hnh5hm9oro64f3/aHR0cHM6Ly9uZXdzbGV0dGVyLmVjb21tZXJjZWNvZmZlZWJyZWFrLmNvbS8= ) Sign up to the Ecommerce Coffee Break → ( https://newsletter.ecommercecoffeebreak.com/ ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​The 2026 SEOFOMO’s Ecommerce SEO & AI Search Optimization Survey Results ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/wnh2hghq7vnvg9il/aHR0cHM6Ly9odWIuc2VvZm9tby5jby9zdXJ2ZXlzL2Vjb21tZXJjZS1zZW8tc3VydmV5Lw== )​ By Aleyda Solis The ever-incredible Aleyda has once again gone deep with her ecommerce SEO survey and there are some fantastic insights in there. ​AI Powered Ecommerce Optimisation ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/8ghqhohodpzp93hl/aHR0cHM6Ly96ZW55dC5haS9ib29zdA== )​ This is a truly amazing tool a couple of my clients use to find and fix issues and find opportunities with their site. Boost conversions, reduce customer queries - make more money. -------------------------- Focusing on the wrong area -------------------------- I used to brag about a million visitors a year, friend. Then I looked at what they were actually worth. It’s about £2,000. A million people. Two grand. That's roughly 0.2p per visitor, if you're being generous with the maths. At the time, I was running SEO in-house at Amara, a luxury homeware brand. And I'd built what I genuinely believed was one of the best things we had going: the blog. It was ranking for everything: interior design tips, gift guides, trend roundups. Traffic was climbing month after month, and I loved pointing at that graph in meetings. "Look at this. Over a million organic visitors a year from the blog alone." I even still have the screenshot I used to gloat about (damn I miss Universal Analytics) It felt like proof that SEO was working and I was doing my job well. But nobody in the room, including me, was asking the million-dollar question: what are those visitors actually doing when they get here? The answer, it turned out, was not a lot. They'd read a post about Scandinavian kitchen trends, maybe click through to a second article, and then leave. They weren't browsing products or adding to basket. They certainly weren't buying £300 vases. I'd built a content engine that was really good at attracting people who wanted inspiration and had absolutely no intention of spending money. Meanwhile, the pages that actually made money, category and product pages, the ones ranking for things like "luxury velvet cushions" or "designer table lamps" were getting a fraction of the attention. Over a few months, I realised that I wasn't optimising or building internal links to them. I wasn't even thinking about them that much, because their traffic numbers looked boring compared to the blog. Then I started digging into which pages were actually generating revenue and realised (with much sadness) that the blog was a vanity metric. The commercial pages were where the business lived. So we shifted. More time on category pages. More effort on product page content. More internal links pointing to the pages where people actually bought things. Less time writing articles that made the traffic graph look impressive but did nothing for the bottom line. Traffic didn't go up by much. But revenue did. Significantly. It’s a little embarrassing to admit, but that's when it clicked for me. In ecommerce SEO, traffic is not the goal. Revenue is. A page that gets 500 visitors a month and converts at 3% is worth more than a blog post that gets 50,000 visitors and converts at nothing. It's not even close. This doesn't mean content is pointless. A good blog can absolutely support an ecommerce site — but only if it's connected to the commercial pages, and only if it's part of a strategy that ultimately leads to a sale. Content for content's sake is just noise with good analytics. If you're running an ecommerce site, here's what I'd do this week: open up Google Analytics, look at your top 20 pages by traffic, then check how many of them actually generate revenue. If your highest-traffic pages are blog posts with a 0% conversion rate, you might be making the same mistake I did. The pages that deserve your attention are the ones where people buy things. Start there. If you want a system for doing this properly, that's exactly what I walk through inside the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/e0hph7h7vw6w40s7/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ). Not just which pages to prioritise, but how to turn them into pages that convert. If you've been chasing traffic that looks good in screenshots but isn't turning into revenue, this is where that changes. -->Click here to learn more about the Bootcamp → ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/e0hph7h7vw6w40s7/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) Click here to learn more about the Bootcamp → ( https://ecommerceseobootcamp.com/ )​ Freddie "revenue over rankings" Chatt How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/6qheh8hlr6z6ozb9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzZGs5dmVpMmhkbnpwcDJsaTdobG93NA== ) 🙌 Love it! ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/6qheh8hlr6z6ozb9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXI4dTkwbHJud3h0b2gzZGs5dmVpMmhkbnpwcDJsaTdobG93NA== ) --> ( https://6d70d1ae.click.kit-mail3.com/r8u90lrnwxtoh3dk9vei2hdnzpp2li7hlow4/6qheh8hlr6z6ozb9/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXI4dTkwbHJud3h0b2gzZGs5dmVpMmhkbnpwcDJsaTdobG93NA== ) 👍 It's okay. 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​ So I'm sitting in the Amara office, 2016 maybe. Our Head of Marketing has just forwarded me a PDF. "The SEO audit's arrived." £8k. Three months in the making. ​ I open it. 127 pages. My heart sinks. ​ Don't get me wrong, it was thorough. Every technical issue documented. ​ Every page analysed. Screenshots, graphs, benchmarks against competitors. The agency had done the work. ​ But I'm staring at this thing thinking: where do I actually start? ​ Page 12 says we need to fix our canonical tags. Page 47 says our internal linking is weak. Page 89 says something about hreflang (we didn't even have international sites at the time). Page 103 has a list of 67 "quick wins" that would take six months to implement. There's no prioritisation. No "this is costing you money, fix it first." No "ignore this until you've done that." ​ Just 127 pages of everything that could theoretically be improved, presented in no particular order. ​ So what happened? I skimmed it. Made a list of things that seemed important. Got pulled into other work. The PDF sat in a folder. We fixed maybe 15% of what was in there. The rest gathered digital dust. ​ That was an £8k document. And we were a small team with genuine SEO resources. I dread to think what happens when a founder with no SEO background receives one of these. ​ I promised myself I'd never do that to someone. ​ That's why my audits are videos, not PDFs. I walk through your site, tell you what's actually wrong, what's costing you money, and what to fix first. No fluff. No 67-item "quick win" lists. Just: here's the problem, here's why it matters, here's what to do about it. ​ After you watch it, you'll know exactly what to work on that day to start improving your SEO. Share it with your team, assign the tasks, and start seeing results. My clients typically see meaningful improvements within a month of implementing their audit recommendations: more traffic, more customers, more revenue. How would your business change if your SEO improved in April? ​ Best of all, it's only $99. A fraction of what agencies charge for documents that collect dust. ​ If you want a second pair of expert eyes on your site without the overwhelm, grab a video audit here ( https://6d70d1ae.click.kit-mail3.com/lmupn9d0qlimhn2r4p2i6h8v635gnighqd82/kkhmh6hnwegv7zfk/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2F1ZGl0Lw== ). ​ Freddie “not got time for that” Chatt ​ ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/lmupn9d0qlimhn2r4p2i6h8v635gnighqd82 )​

Those of you with a keen eye will see I've replaced the usual 'F' logo with a brand new logo. I 'rebranded' the newsletter a while ago (go check out my one-page website here ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/6qheh8hlzq6eent9/aHR0cHM6Ly9zZWFyY2h0by5zYWxlLw== )) and never really updated the design here until now. There may be some smaller design changes to the newsletter at some point, but for now, it will remain the simple design we have now with a new logo at the top. Right now, I have a super-quick favour to ask. If you have gained value from this newsletter at some point over the last weeks, months or years, I'd really appreciate a review (only takes 1 minute). ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/kkhmh6hnr72vvmfk/aHR0cHM6Ly9zZW5qYS5pby9wL2ZjL3IvbmV3c2xldHRlcg== )​ Anyway, let's get into this week's newsletter. Freddie Chatt ------------- Your SEO host In partnership with Wellows "So... is our AI visibility actually improving?" How do you answer that today? ----------------------------------------------------------------- ​Wellows ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/58hvh7hgqeo22lh7/aHR0cHM6Ly93ZWxsb3dzLmNvbS8_dXRtX2NhbXBhaWduPS0mdXRtX21lZGl1bT1wYXJ0bmVyJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT1zZWFyY2h0b3NhbGU= ) tracks your client's LLM citations daily across ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode. Pick any two dates and compare them side by side. Pre-campaign vs post-campaign. Your client vs their top competitor. Real numbers, real proof, the kind of reporting your clients are already used to from SEO and paid. ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/25h2hoh3650wwlu8/aHR0cHM6Ly93ZWxsb3dzLmNvbS9wcmljaW5nLz91dG1fY2FtcGFpZ249LSZ1dG1fbWVkaXVtPXBhcnRuZXImdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPXNlYXJjaHRvc2FsZQ== ) -->Start your free 7-day trial → ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/25h2hoh3650wwlu8/aHR0cHM6Ly93ZWxsb3dzLmNvbS9wcmljaW5nLz91dG1fY2FtcGFpZ249LSZ1dG1fbWVkaXVtPXBhcnRuZXImdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPXNlYXJjaHRvc2FsZQ== ) Start your free 7-day trial → ( https://wellows.com/pricing/?utm_source=newsletter&utm_medium=partner&utm_campaign=-&utm_term=searchtosale )p.s. If you're pitching AI visibility as a service, this is the feature that closes the deal. Clients don't buy promises. Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​Future-Proofing E-Commerce for AI Search (Product Feeds, Schema & Agentic Commerce) ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/qvh8h7hdzx2ppzug/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0yd0tWMkxWaTlxTQ== )​ Hosted by Jack Chambers Ward, with Dena Warren. Great discussion on how ecommerce brands can prepare for AI search and LLMs. ---------------------------------------- 3 ways agentic commerce could change SEO ---------------------------------------- Something significant is happening in how people find and buy products online. And if you're an ecommerce marketer or SEO, it affects you more directly than almost anyone else. AI agents aren't just answering questions anymore. They're shopping. In the past 12 months, every major platform has moved aggressively into what's now being called "agentic commerce", AI that can research, compare, and in some cases complete purchases on behalf of a user. Amazon's Rufus assistant. Google's new AI Mode with native checkout. Perplexity's Buy with Pro. Shopify's Agentic Storefronts. Microsoft Copilot Checkout. The traditional path, type a query into Google, scan results, click through to a product page, buy, is being quietly dismantled. The numbers are stark. Adobe reported AI-driven traffic to retail sites surged 693% year-on-year during the 2025 holiday season. Salesforce found AI influenced 20% of all global retail sales in that same period. Bain projects that agentic AI could account for 25% of U.S. ecommerce sales by 2030. This isn't a future scenario. It's happening now. And it could force a fundamental rethink of what SEO actually is. Here are three ways agentic commerce could change the game. Note: This isn't intended as a doom and gloom newsletter - more of an opportunity analysis of what might come (in the end - none of this might happen and we all stick to just searching in Google). 1. Product discovery is moving away from (solely) search engines ---------------------------------------------------------------- For twenty years, the first step in any customer's purchase journey has started with a search box. That's changing. Research from nShift found 58% of consumers have already replaced traditional search with generative AI for product research. Kantar and Similarweb data shows 51% of Gen Z now start product discovery in LLM platforms like ChatGPT or Gemini, bypassing Google altogether. Forrester's December 2025 Consumer Pulse found 35% of Gen Z and 32% of Millennials used ChatGPT in the past month specifically to search for products. The platforms are moving fast to own this channel. Amazon's "Buy for Me" feature sends an AI agent to external brand websites to complete purchases without the consumer ever leaving the Amazon app. It launched with 65,000 products in April 2025 and had grown to over 500,000 by November. Google's Universal Commerce Protocol, co-developed with Shopify, Wayfair, Target and Walmart, now enables native checkout directly within Google's AI Mode. Shopify has given every merchant one-click setup to sell through ChatGPT, Perplexity and Copilot simultaneously. The consequence for traditional SEO is uncomfortable. BrightEdge data shows AI Overviews now trigger on 48% of all tracked queries. Ahrefs found those Overviews correlate with a 58% lower click-through rate for position-one content. Around 60% of Google searches now end without a click to any website. If your customer's AI assistant is choosing between your product and a competitor's inside a ChatGPT conversation, your Google ranking is irrelevant to that decision. Be thinking about: Where your brand actually shows up when someone asks an AI to recommend a product in your category. Monitor AI referral traffic in GA4 as a separate channel. Visibility Labs found ChatGPT traffic converts 31% higher than non-branded organic, the opportunity is real for brands who show up. 2. Structured data is replacing keywords as the primary SEO lever ----------------------------------------------------------------- Here's the shift that hits closest to home for ecommerce SEOs. When an AI agent evaluates your product, it doesn't read your carefully crafted PDP copy or scroll through your lifestyle imagery. It parses your structured data. Product data quality has quietly shifted from operational hygiene to the single most important factor determining whether AI agents can find, evaluate, and recommend your products. Shopify has been direct about this: "Product data quality is no longer just operational hygiene, it's the prerequisite for discoverability and conversions in the AI era." Research from Cybez found stores achieving near-complete attribute coverage see 3 to 4x higher visibility in AI shopping recommendations. An academic study found pages optimised for entity clarity and structured data were cited up to 58% more often in AI-generated summaries. The minimum bar has risen. AI agents need comprehensive Schema.org Product markup covering GTINs, pricing, availability, delivery estimates, return policies, aggregate ratings, and individual reviews. Not just visually rendered, machine-parsable. Real-time pricing and inventory feeds. Complete, not approximate. Forward-thinking brands are already going further, adding structured data for sustainability attributes, compatible accessories, and product substitutes. Google Merchant Center is actively expanding the number of supported data attributes to cover conversational commerce queries specifically. Ahrefs also discovered something that flips traditional SEO logic on its head: web mentions now outperform backlinks 3:1 for AI Overview presence. The signal hierarchy has changed. Be thinking about: Running a structured data audit across your entire product catalogue. Check that JSON-LD markup includes every available attribute, not just name and price. BrightEdge data shows ChatGPT's crawler has already reached indexing levels equivalent to Google Desktop. Your site is being read by AI agents right now, whether you've optimised for them or not. 3. Brand trust needs to be built for machines, not just humans -------------------------------------------------------------- This one is the most uncomfortable shift for marketers who've spent years building brand equity the traditional way. After all this time Google saying "build for humans" and now it seems we should be "building for the machines" 😂 When a person shops, they respond to design, storytelling, influencer endorsements, and emotional resonance. When an AI agent shops on that person's behalf, it evaluates structured review data, pricing completeness, policy clarity, and how broadly your brand is talked about across the web. Rand Fishkin ran a landmark study in January 2026, 2,961 prompts across ChatGPT, Claude, and Google AI, and found less than 1 in 100 runs produced the same brand recommendations. AI tools are probability engines, not deterministic ranking systems. His headline finding: "SEO rewards your own content. AI visibility rewards what the entire web says about you." For DTC brands, this has direct implications. Reviews matter more than ever, but differently. AI agents treat review data as a statistical confidence indicator. A product with 4.2 stars and 2,000 reviews may outperform one with 4.8 stars and 50 reviews, because the larger sample reduces perceived risk. BrightEdge found 34% of AI citations come from news sites and industry publications, and nearly 10% from platforms like LinkedIn and Reddit. Earned media and PR now directly influence whether AI agents recommend your products. Pricing transparency is no longer optional. If a competitor lists pricing clearly and you don't, the agent picks the competitor. Missing information is treated as risk. OpenAI's recent retreat from native checkout inside ChatGPT is a reminder that full autonomous purchasing isn't here yet, only 13 to 17% of consumers currently trust agents to complete purchases on their behalf. But agents are already the dominant channel for product research and discovery. That's where the influence is being shaped, even if the final click still happens on your site. Be thinking about: Where your brand appears across review platforms, Reddit threads, industry publications, and third-party sites, these are the sources AI agents cite most. Active off-site presence now acts like the new link building. Track your brand's share of voice in AI-generated answers as a KPI alongside traditional rankings. The bottom line --------------- Agentic commerce doesn't make SEO irrelevant; it could redefine what it is for. The brands that will win are the ones who recognise the shift early: from optimising content for human readers scanning a SERP, to building machine-readable product data, cross-web authority, and structured trust signals that AI agents can evaluate and act on. The data quality, the review volume, the pricing clarity - this is the new SEO work. And smaller DTC brands with complete, structured product data can genuinely outperform larger competitors with bloated, generic content. AI agents have no inherent bias towards legacy brands. That's the opportunity inside the disruption. How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/g3hnh5hmrvoww9t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPTM4dWRtMDQyNWdia2gybXEzbm5mcmg0cGVybTg2YjdoOHhyNA== ) 🙌 Love it! 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( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/g3hnh5hmrvoww9t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPTM4dWRtMDQyNWdia2gybXEzbm5mcmg0cGVybTg2YjdoOHhyNA== ) --> ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/g3hnh5hmrvoww9t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPTM4dWRtMDQyNWdia2gybXEzbm5mcmg0cGVybTg2YjdoOHhyNA== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4/g3hnh5hmrvoww9t3/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPTM4dWRtMDQyNWdia2gybXEzbm5mcmg0cGVybTg2YjdoOHhyNA== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/38udm0425gbkh2mq3nnfrh4perm86b7h8xr4 )​

​ Hey there, ​ Last January, one of my clients had zero organic shopping visibility. ​ None. ​ Their products weren't showing up in Google's product grids at all. Meanwhile, their competitors were appearing everywhere. For category terms, for product terms, for "best X for Y" queries. The works. ​ They came to me and said: "Product grids are taking over our SERPs and we're not in any of them." ​ They were right. Google has been pushing organic product grids hard. And if you're not in them, someone else is. ​ So we got to work. ​ We cleaned up their Merchant Center. Fixed the eligibility issues that were silently blocking their products from even being considered. Improved their product feed. Rewrote product titles and descriptions. Got their schema right. Then kept enriching the feed and product pages month after month. ​ Nothing fancy. No secret hack. Just a systematic approach to an area most SEOs hand over to the paid media team and forget about. ​ Fast forward to January 2026. ​ Nearly 38,000 clicks from organic shopping. Over 2.1 million impressions. Up 21.7% on the month before and still climbing. No shopping ads running. Every single click is organic. ​ ​ They went from invisible to generating over $100,000 a month from a channel that didn't exist for them 12 months ago. ​ I'm not sharing this to show off. I'm sharing it because this is the bit most ecommerce SEOs are sleeping on right now. ​ Everyone's chasing AI search. Spamming Reddit threads. Writing self-promotional listicles to try and get cited by ChatGPT. And sure, AI search matters. But the actual high-impact, high-conversion opportunity sitting right in front of most stores? Organic shopping. ​ It's not glamorous. It's feed optimisation, structured data, and Merchant Center hygiene. But it works. And almost nobody is doing it properly. ​ That's exactly why Callum Lockwood and I built the Master Organic Shopping course. ​ Six lessons. A full optimisation framework. Checklists, a data spreadsheet, and a step-by-step process you can apply to any store, regardless of size or platform. ​ It covers everything from initial data collection through to eligibility fixes, product schema, and how to prioritise which products to optimise first. Basically, the same process we used with the client above. ​ It's £97 and comes with a 100% money-back guarantee. ​ If your products aren't showing up in Google's organic shopping grids, or you're not sure whether they even could be, this will show you exactly what to fix and in what order. ​Check out the Master Organic Shopping course here ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehplnwkkhxh6me6kmnb5h5gmn/m2h7h5h3vl2r3oal/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20vb3JnYW5pYy1zaG9wcGluZy8= )​ ----------------------------------------------------------------- The brands that figure this out early are going to have a serious head start. Not just in organic shopping today, but in agentic commerce as it develops. The same product data, feed quality, and structured markup that gets you into product grids now is exactly what AI agents will rely on when they start making purchasing decisions. ​ Worth getting right sooner rather than later. Freddie ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/4zuepwd2q9tehplnwkkhxh6me6kmnb5h5gmn )​

​ I get it. The full Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h6l8ge7izhwrmpd03hnh6mo0/7qh7h8h9qnkn6nc9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) isn't for everyone right now. ​ But if there's one thing I'd want every ecommerce SEO to focus on in 2026, it's organic shopping. ​ While everyone else is chasing AI search visibility by spamming Reddit or publishing self-promotional listicles, the biggest opportunity is sitting right there in Google's product grids. And most stores are leaving it entirely to their paid media team. ​ That's why I've made the Master Organic Shopping module available as a standalone course. ​ ( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h6l8ge7izhwrmpd03hnh6mo0/z2hghnhenl4lkzaz/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20vb3JnYW5pYy1zaG9wcGluZy8= ) ​ It's six lessons, around 60 minutes of training, built with Callum Lockwood, and it covers the full system for taking control of your organic shopping performance. ​ You'll learn how to build a complete optimisation dataset from your product feeds, work through the eligibility checklist that unblocks products most SEOs don't even realise are being held back, get your product schema right, and prioritise optimisation at scale so you're focusing on the products that actually move the needle. ​ It comes with a detailed checklist and optimisation datasheet so you can start implementing straight away. ​ If organic shopping isn't already a core part of your SEO strategy, this is the place to start. ​ Check it out: https://ecommerceseobootcamp.com/organic-shopping/ ( https://6d70d1ae.click.kit-mail3.com/75uz8ro2v4u8h6l8ge7izhwrmpd03hnh6mo0/z2hghnhenl4lkzaz/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20vb3JnYW5pYy1zaG9wcGluZy8= )​ ​ Take care, Freddie ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/75uz8ro2v4u8h6l8ge7izhwrmpd03hnh6mo0 )​

If you've read my newsletter long enough, you know I'm not a fan of channel silos. SEO in one corner. Paid search in another. Email over there doing its own thing. The brands quietly compounding their growth are the ones joining the dots. In this week's edition, we're looking at why SEO and paid search aren't the separate disciplines most teams treat them as, and the specific ways PPC data can make your organic strategy significantly sharper. Before we get into it, my friend Siim Pettai has put together something genuinely useful: ​15 Email Automations To Generate Passive Revenue From Your Email List ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/wnh2hghqn298xdul/aHR0cHM6Ly9zaWltcGV0dGFpLmNvbS9laWdodC1maWd1cmUtZmxvd3Mv ). Worth grabbing if you're thinking about what happens after someone lands on your site organically. SEO brings people in. A well-built email list keeps them. The two work together better than most people realise, and Siim's automations are a great place to start building that second engine. It's 100% free. Anyway, let's get into it. Freddie Chatt ------------- Your SEO host In partnership with Wellows Your team is working on AI visibility. But are they working on the right things? ----------------------------------------------------------------- ​Wellows ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/reh8hohm4l9nw8f6/aHR0cHM6Ly93ZWxsb3dzLmNvbS8_dXRtX2NhbXBhaWduPS0mdXRtX21lZGl1bT1wYXJ0bmVyJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT1zZWFyY2h0b3NhbGU= ) analyses your client's citation data across ChatGPT, Perplexity and Gemini, then tells each team member exactly what to prioritise next. With Team Invites, everyone works from the same dashboard. Your content team sees which prompts trigger citations. Your outreach team sees which URLs to target. No more chasing updates over Slack. -->Try Wellows free for 7 days → ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/08hwh9h2v60qz0cp/aHR0cHM6Ly93ZWxsb3dzLmNvbS9wcmljaW5nLz91dG1fY2FtcGFpZ249LSZ1dG1fbWVkaXVtPXBhcnRuZXImdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPXNlYXJjaHRvc2FsZQ== ) Try Wellows free for 7 days → ( https://wellows.com/pricing/?utm_source=newsletter&utm_medium=partner&utm_campaign=-&utm_term=searchtosale )p.s. The Quick Wins feature is the bit that makes this scalable. Without it, you're just staring at data. ​ Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​15 Email Automations To Generate Passive Revenue From Your Email List ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/wnh2hghqn298xdul/aHR0cHM6Ly9zaWltcGV0dGFpLmNvbS9laWdodC1maWd1cmUtZmxvd3Mv )​ By Siim Pettai You can generate the organic traffic, now let's turn that into not only one more sale. But sale, after sale, after sale! Siim's guide is insane value. -------------------------------- Leveraging your PPC data for SEO -------------------------------- Most ecommerce teams treat SEO and PPC like separate departments with separate budgets, separate goals, and separate people who barely speak to each other. That's a mistake. And the data is pretty unambiguous about it. Here's what you're leaving on the table - and exactly how to fix it. Your PPC search terms report is a goldmine for SEO -------------------------------------------------- When Google killed granular organic keyword data and replaced it with "(not provided)", it quietly handed the advantage to anyone running paid search. Your Google Ads search terms report shows you exactly which queries are triggering clicks and, crucially, which ones are converting. That's data your SEO tools simply cannot replicate. Wil Reynolds at Seer Interactive ran the numbers on this. Keywords with zero search volume in traditional SEO tools drove 750 conversions in PPC data. Meanwhile, keywords with 1,000+ monthly search volume combined produced only around 300 conversions. Think about that for a second. The queries your keyword tool is dismissing are the ones actually driving revenue. Do this: Pull your Google Ads search terms report filtered by conversions over the last 90 days. Any keyword converting well with a low organic ranking (position 4–10) is your next piece of content to write or page to optimise. You're not guessing at intent — you already have proof. Use ad copy as a free A/B testing lab for your meta descriptions ---------------------------------------------------------------- Writing meta descriptions is usually a bit of a shot in the dark. You craft something that sounds good, publish it, and hope for the best. PPC flips that entirely. Your ad campaigns have been running thousands of headline and description tests, with statistically significant CTR data attached to every variation. That's proven copy, sitting in your Google Ads account, doing nothing for your organic listings. Seer Interactive put this into practice across 10 landing pages sitting on page one but underperforming on CTR. They pulled the ad copy language that had historically driven high click-through rates and rewrote the meta descriptions to match. Average result: a 65% increase in organic CTR. Estimated revenue impact: £75,000 annually. Each audit took a few hours. Implementation took under 30 minutes per page. Do this: In Search Console, identify pages ranking positions 1–10 with a lower-than-expected CTR. Cross-reference with your top-performing ad headlines for those same pages or topics. Rewrite the meta description using the language from your best-performing ads. Running paid and organic together adds clicks - it doesn't cannibalise them ----------------------------------------------------------------- The most common objection to running both channels simultaneously is that they just steal from each other. "We rank number one organically, so why pay for ads on the same query?" Google's own research across 5,300+ case studies answers this directly. Even when you hold the #1 organic position, running paid ads alongside it delivers 50% additional incremental clicks. Organic does not recover that traffic when ads are paused — only half of it comes back. The numbers get more striking further down the page. At positions 2–4, 82% of paid ad clicks are incremental. At position 5 and below, it's 96%. The lower your organic ranking, the more critical paid becomes to ensure you're visible at all. And when both channels appear together, brand recall and consideration improve — what researchers call the "1+1=3 effect." Do this: Link your Google Ads account to Search Console and open the Paid & Organic Report. Filter for queries where you appear only organically with a conversion rate above 5%. Those are your highest-priority candidates to test paid coverage on. The bigger picture ------------------ Organic CTR for the #1 position has dropped 32% since AI Overviews started appearing in search results. Paid search click share is simultaneously doubling in key verticals. The organic landscape is getting harder. The paid landscape is getting more competitive. The brands winning in both are the ones sharing data across channels — using PPC to inform SEO keyword strategy, using SEO landing page quality to improve Quality Score and reduce cost-per-click, and using both to dominate the SERP rather than fighting over a single placement. The silo doesn't just limit your data. It limits your results. How did you like today's newsletter? --> ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/8ghqhohoz6ek90ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPW12dWU4Z3Jta3B0NWhxNWdscDlhbWhyMm04ZWU1aDNoN2R3ZQ== ) 🙌 Love it! 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( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/8ghqhohoz6ek90ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPW12dWU4Z3Jta3B0NWhxNWdscDlhbWhyMm04ZWU1aDNoN2R3ZQ== ) --> ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/8ghqhohoz6ek90ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPW12dWU4Z3Jta3B0NWhxNWdscDlhbWhyMm04ZWU1aDNoN2R3ZQ== ) 👎 Not great ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe/8ghqhohoz6ek90ul/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE4JnRva2VuPW12dWU4Z3Jta3B0NWhxNWdscDlhbWhyMm04ZWU1aDNoN2R3ZQ== ) 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/mvue8grmkpt5hq5glp9amhr2m8ee5h3h7dwe )​

​ Considering the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )? ​ Who better to tell you the value you get than real students from the course: ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/p8heh9h4mo7m48br/aHR0cHM6Ly9zZW5qYS5pby9wL2ZjL3QvMjBhNmUwYTgtYTg4NC00MGM1LTk5NGEtNTJiMzg0ZWEzMDg3 ) ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ​ So what are you waiting for? ----------------------------------------------------------------- ​Join the Ecommerce SEO Bootcamp TODAY ( https://6d70d1ae.click.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn/7qh7h8h9q54q99h9/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ----------------------------------------------------------------- ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/4zuepwd2q9tehpvoo9duxh6mzl0poh5h5gmn )​

​ £2.5m in revenue from SEO. ​ That’s what this client of mine did last year. ​ The year before? ​ Less than £500k. ​ That is £2m in additional (and very profitable) revenue. ​ Oh and for the record, to achieve these results, they were spending just £5k/month on SEO (they now spend £11k/month as we scale it even further). ----------------------------------------------------------------- And the systems we put in place for this brand are the very same that I am teaching in the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqvxemdcmhr26z734s3h7dwe/m2h7h5h3vv45knsl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ). ----------------------------------------------------------------- Here are the main things I did with this brand to help them achieve this result. Money Pages - Categories & Products ----------------------------------- They have just under 1000 products, which were originally sitting in about 20 category pages. ​ Remember my biggest SEO mistake I shared a few days ago? ​ Well, we went hard. ​ We created over 170 brand new category pages. ​ And spoiler, they all converted HIGHER than the original top level category pages they had. ​ Turns out people searching for things like ‘red velvet cushion’ know what they want more than people searching ‘cushions’. ​ But creating these categories is just the first step. ​ You need to actually make sure Google can find, read and index them to have any chance of ranking in the first place. ​ Our primary way of this… internal links. ​ Somehow, it is still the vastly underrated growth tactic within SEO. ​ We implemented a range of tactics for dynamic internal linking, including top-level categories linking to sub-categories (see below for example - not from the actual brand but a fantastic example of this). Content strategy ---------------- Spoiler: content still matters. ​ Yes, in an “AI World”, informational traffic is being lost to AI overviews and LLMs. ​ But so often they still are grounded in search. ​ And cite their references. ​ So for transactional-based terms, having relevant content is still super important. ​ This brand had a decent amount of content (around 300 posts) and most were really good in theory, although quite old, outdated, some were thin, and many were on the same topics. ​ So, we had some rankings but were largely struggling to really break through to meaningful traffic. ​ We didn't create any new content for around 9 months, working exclusively on improving the existing content, removing and dead weight and cleaning things up. ​ They also lacked any internal links from blog posts, so we worked through these whilst updating and republishing the content. Link building ------------- Getting impactful links is hard in most industries. ​ The site already had decent authority, but we started adding some in after 6 months. ​ We leveraged two core approaches. → Product-led link building → Image-led link building ​ Product-led link building included finding bloggers and journalists who write about the products. This was broadly in the following categories: * They had written gift guides which included our product types * They had written reviews of similar products * They had written product rounds of our product types ​ We reached out to them and sent samples to try and get included in future content they wrote. ​ Now there was a bunch of other stuff we did do, but these core systems probably got us 90% of the way there. ​ We ruthlessly prioritised the best action plan each quarter and focused. ​ Organic search revenue has smashed through the £200k barrier and is now more profitable than ever. ​ Nothing fancy. ​ Just consistently, focusing on and running the systems that matter. ----------------------------------------------------------------- ​Unlock the systems of 7-figure SEO campaigns in the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.kit-mail3.com/mvue8grmkpt5hqvxemdcmhr26z734s3h7dwe/m2h7h5h3vv45knsl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ----------------------------------------------------------------- See you inside, Freddie ​ ​ ​ ​ ​ ​ ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.kit-mail3.com/mvue8grmkpt5hqvxemdcmhr26z734s3h7dwe )​

The doors to the Ecommerce SEO Bootcamp are OPEN. Want to level up your ecommerce SEO skills with what really matters in 2026? ​Join the bootcamp today ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/l2hehmhlewq9rzbg/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ). I've just added a whole module on Organic Shopping (spoiler, it's a much bigger opportunity than AI search) as well as many more SOPs have been added for you to plug and play into your business. Freddie Chatt ------------- Your SEO host In partnership with Wellows The fastest way to 3x your client's AI citations? Stop guessing who to outreach. ----------------------------------------------------------------- Here's what most agencies get wrong with AI visibility: they know it matters, but they don't have a system. Wellows ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/m2h7h5h3vw2penhl/aHR0cHM6Ly93ZWxsb3dzLmNvbS8_dXRtX2NhbXBhaWduPS0mdXRtX21lZGl1bT1wYXJ0bmVyJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT1zZWFyY2h0b3NhbGU= ) fixes that. The platform identifies the exact third-party URLs that LLMs are already citing in your client's niche - then gives you verified contacts and outreach templates to get your client mentioned on those pages. Quick Wins tells your team which opportunities to hit first. And because Wellows tracks citations daily, you can compare any two dates and show clients the before and after. It turns AI search visibility from "we're looking into it" into a repeatable workflow with proof. ​ -->Start your free 7-day trial and turn outreach into a citation growth channel ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/e0hph7h765mg40t7/aHR0cHM6Ly93ZWxsb3dzLmNvbS9wcmljaW5nLz91dG1fY2FtcGFpZ249LSZ1dG1fbWVkaXVtPXBhcnRuZXImdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPXNlYXJjaHRvc2FsZQ== ) Start your free 7-day trial and turn outreach into a citation growth channel ( https://wellows.com/pricing/?utm_source=newsletter&utm_medium=partner&utm_campaign=-&utm_term=searchtosale ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​The Best Shopify Internal Linking App ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/7qh7h8h9q3d7z9h9/aHR0cHM6Ly9zZW9saW5rc3RhY2tzLmNvbS8= )By Nick Smith Internal linking is the most under-leveraged tactic for ecommerce stores. Nick has now made it super easy for every Shopify store to have the same internal linking power as the best performing ecommerce stores (like Adidas!) ------------------------------------- The 'perfect' internal linking set up ------------------------------------- Internal linking is one of the most underutilised levers in ecommerce SEO. Done well, it distributes authority efficiently, helps search engines understand your site architecture, and guides users toward conversion. Done poorly, or not at all, you leave rankings and revenue on the table. Firstly, if you're on Shopify and want to implement some of the below seamlessly - check out the Link Stacks app ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/p8heh9h4m8r0x8ir/aHR0cHM6Ly9hcHBzLnNob3BpZnkuY29tL2xpbmstc3RhY2tz ). I have no affiliation but Nick who built the tool is a great guy and has worked with the likes of Adidas so knows his stuff. Here's how to build a comprehensive internal linking strategy across every key page type with real examples from the wild. Homepage Internal Linking ------------------------- Category Linking Blocks Your homepage typically holds the most authority on your site. The job of homepage internal links is to distribute that authority to your most commercially important category pages. Create a dedicated linking block (often positioned below the hero section or mid-page) that links to your top-level category pages. This shouldn't just be a visual grid of images - each link needs crawlable anchor text that includes your target keywords for those categories. For example, a furniture retailer might have a block titled "Shop by Room" or "Browse Our Collections" linking to Living Room Furniture, Bedroom Furniture, Dining Room Furniture, and so on. The anchor text should mirror your target keywords: "Living Room Furniture" rather than "Shop Now" or "View Collection". Keep this block to 6-12 links maximum. If you link to everything, you dilute the value. Prioritise categories based on commercial value and ranking opportunity. ​Example from Heals ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/x0hph6heoxk63kfg/aHR0cHM6Ly93d3cuaGVhbHMuY29tLw== )​ ​Example from Gymshark ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/kkhmh6hnr4zqmwak/aHR0cHM6Ly91ay5neW1zaGFyay5jb20v )​ Featured Products Featuring products on the homepage serves two purposes: it surfaces high-margin or high-converting products to users, and it passes homepage authority directly to product pages that might otherwise sit several clicks deep. Choose products strategically. Good candidates include bestsellers with strong conversion rates, new arrivals you want to index quickly, high-margin products worth ranking, and products targeting competitive head terms. Rotate featured products seasonally or based on inventory priorities, but ensure the product names are crawlable text links, not just images. A common mistake is using JavaScript-rendered carousels that search engines struggle to parse. ​Example from Gymshark ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/kkhmh6hnr4zqmwak/aHR0cHM6Ly91ay5neW1zaGFyay5jb20v )​ ---------------------------------------------- Navigation: The Foundation of Internal Linking ---------------------------------------------- Your main navigation is the single most powerful internal linking mechanism on your site. Every page on your site typically includes navigation links, meaning whatever you place in your nav receives links from hundreds or thousands of pages. Making Navigation Work Harder ----------------------------- Structure your navigation around keyword research, not just merchandising logic. Your category names should reflect how people actually search. "Sofas" beats "Seating Solutions". "Women's Running Shoes" beats "Running" nested under "Women's". Use dropdown menus to link directly to subcategories. A mega menu allows you to surface second and third-level categories without requiring users (or crawlers) to click through multiple pages. Be ruthless about what earns a navigation spot. Every link in your nav dilutes the authority passed to other links. If a category doesn't drive meaningful traffic or revenue, consider removing it from main nav and linking to it through on-page content blocks instead. Include your most important informational pages in navigation too - Size Guides, Buying Guides, and Help sections - but keep these in secondary positions (footer nav or utility nav) so they don't compete with commercial pages. ​Example from Double ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/58hvh7hgql3872a7/aHR0cHM6Ly9kb3VibGUub25saW5lLw== )​ ​Example from Heal's ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/x0hph6heoxk63kfg/aHR0cHM6Ly93d3cuaGVhbHMuY29tLw== )​ ​ Category Page Internal Linking ------------------------------ Category pages are the workhorses of ecommerce SEO. They need to link effectively in three directions: up to parent categories, down to subcategories, and sideways to related categories. Subcategory Linking Blocks If your category page has child categories beneath it, create a prominent linking block near the top of the page (above or alongside product listings) that links to all subcategories. For example, a "Sofas" category page should link to Corner Sofas, 2 Seater Sofas, 3 Seater Sofas, Sofa Beds, Leather Sofas, and Fabric Sofas. Use descriptive anchor text matching your target keywords for each subcategory. This block serves users who want to narrow their search and ensures crawlers can reach deeper category pages efficiently. Position it prominently - don't bury it below 50 products where no one scrolls. ​Casa Di Luce ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/25h2hoh36nlzdzi8/aHR0cHM6Ly93d3cuY2FzYWRpbHVjZS5jYS9jb2xsZWN0aW9ucy92aWV3LWFsbC1jZWlsaW5nLWxpZ2h0aW5n )​ ​Gymshark ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/qvh8h7hdzqe5nmug/aHR0cHM6Ly91ay5neW1zaGFyay5jb20vY29sbGVjdGlvbnMvbGVnZ2luZ3Mvd29tZW5z )​ ​ Associated Category Linking Blocks This is where most ecommerce sites fall short. Beyond subcategories, your category pages should link to thematically related categories that users might also be interested in. For a "Dining Tables" category, associated categories might include Dining Chairs, Sideboards, Table Linens, and Dining Room Lighting. These aren't parent-child relationships - they're contextual relationships based on user intent and room/project-based shopping behaviour. Create a block titled something like "Complete the Look", "You May Also Need", or "Related Categories" positioned below your product grid. This creates lateral linking paths across your site architecture, distributes authority to pages that might otherwise be isolated, and keeps users on-site longer by anticipating their needs. Map these relationships thoughtfully. Build a matrix of which categories relate to which others, based on complementary products, shared use cases, or room/project associations. ​Gymshark ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/qvh8h7hdzqe5nmug/aHR0cHM6Ly91ay5neW1zaGFyay5jb20vY29sbGVjdGlvbnMvbGVnZ2luZ3Mvd29tZW5z )​ ​ ​Village Cricket Co. ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/g3hnh5hmrxg5p4i3/aHR0cHM6Ly92aWxsYWdlY3JpY2tldC5jby9jb2xsZWN0aW9ucy9jcmlja2V0LWJhdHM= )​ ​ ​Heal's ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/9qhzhnhd0n4m95fz/aHR0cHM6Ly93d3cuaGVhbHMuY29tL3NvZmFzL2Nvcm5lci1zb2Zhcy5odG1s )​ ​ Product Page Internal Linking ----------------------------- Product pages typically sit at the bottom of your site hierarchy, receiving links from categories but often giving nothing back. Fix this. Breadcrumb Navigation Breadcrumbs are essential but often implemented incorrectly. Ensure breadcrumbs are crawlable HTML links (not JavaScript-rendered), use schema markup for breadcrumbs, and include the full path: Home > Category > Subcategory > Product. Critically, if a product belongs to multiple categories, consider which breadcrumb path makes most strategic sense - typically the one containing your highest-priority category. ​ ​Heal's ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/3ohphkh30vxlzksp/aHR0cHM6Ly93d3cuaGVhbHMuY29tL3F1YWRyby1sZWZ0LWhhbmQtZmFjaW5nLWNoYWlzZS1zb2ZhLmh0bWw= )​ Multi-Category Attribution Many products logically belong in multiple categories. A "navy blue velvet corner sofa" could sit in Sofas, Corner Sofas, Velvet Sofas, Blue Sofas, and Living Room Furniture. Create a "Categories" or "Shop This Product In" section on product pages that links to all relevant categories. This creates valuable links back up your site hierarchy, helps users discover related products, and signals to search engines all the relevant categorical contexts for that product. Don't go overboard - 3-5 relevant categories is sensible. Linking to 15 categories looks spammy and dilutes value. ​Example from Sports Direct ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/n2hohvhvme2pr4s0/aHR0cHM6Ly93d3cuc3BvcnRzZGlyZWN0LmNvbS9ndW5uLWFuZC1tb29yZS1hbmQtbW9vcmUtZGlhbW9uZC0yMDAtYmF0LXNlbmlvci04NTA3MTkjY29sY29kZT04NTA3MTkxOA== )​ Related and Complementary Products Product page "Related Products" and "Complete the Look" sections are standard, but ensure they're implemented correctly. Links should be crawlable (not loaded via JavaScript after user interaction), use product names as anchor text, and include a mix of similar products (alternatives) and complementary products (cross-sells). ​ ​Heal's ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/3ohphkh30vxlzksp/aHR0cHM6Ly93d3cuaGVhbHMuY29tL3F1YWRyby1sZWZ0LWhhbmQtZmFjaW5nLWNoYWlzZS1zb2ZhLmh0bWw= )​ Blog Post Internal Linking -------------------------- Content marketing only delivers SEO value when it's properly integrated with your commercial pages. Every blog post should include strategic internal links to relevant category and product pages. Linking to Category Pages Within the body content of blog posts, link naturally to relevant category pages using varied but keyword-relevant anchor text. A blog post about "How to Choose the Perfect Dining Table" should link to your Dining Tables category (and relevant subcategories like Extendable Dining Tables or Oak Dining Tables) wherever contextually appropriate. Aim for 2-4 category links per post, depending on length. Don't force links unnaturally. The context should make the link helpful to readers. "If you're furnishing a smaller space, our [compact dining tables] are designed to maximise room without sacrificing seating" works. Random keyword stuffing doesn't. Linking to Product Pages Where specific products are relevant - particularly in "best of" roundups, gift guides, or how-to content - link directly to product pages. A post on "10 Statement Pieces for Your Living Room" should link to each featured product. A tutorial on "How to Style a Console Table" can link to specific console tables and decorative accessories. These links pass authority to product pages that typically struggle to earn external links, and they create direct paths from informational intent to purchase. Linking Structure Within Posts Consider adding a structured linking block at the end of blog posts - a "Shop Products Mentioned" or "Explore Related Categories" section that consolidates all commercial links in one scannable area. This catches users who skim to the end and provides additional link equity beyond contextual links. ------------------------- Implementation Priorities ------------------------- If you're building this from scratch, prioritise in this order: First, fix your navigation structure - this impacts every page and delivers the fastest gains. Second, add subcategory linking blocks to all category pages. Third, implement associated category blocks on your highest-traffic category pages, then roll out site-wide. Fourth, audit product pages for breadcrumb implementation and add multi-category attribution. Fifth, create an internal linking checklist for all new blog content and retrofit existing high-traffic posts. Build internal linking into your processes - it shouldn't be a one-off project but an ongoing practice embedded in how you create and manage pages. How did you like today's newsletter? --> ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/48hvhehmvkwegosq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPTM4dWRtMDQyNWdia2gyMGV3ZDNjcmg0cDhxZ2w5YjdoOHhyNA== ) 🙌 Love it! ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/48hvhehmvkwegosq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPTM4dWRtMDQyNWdia2gyMGV3ZDNjcmg0cDhxZ2w5YjdoOHhyNA== ) --> ( https://6d70d1ae.click.convertkit-mail2.com/38udm0425gbkh20ewd3crh4p8qgl9b7h8xr4/48hvhehmvkwegosq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPTM4dWRtMDQyNWdia2gyMGV3ZDNjcmg0cDhxZ2w5YjdoOHhyNA== ) 👍 It's okay. 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​ Today’s the day! ​ The Ecommerce SEO Bootcamp ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) doors are officially open for the first time in 6 months. ​ ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ​ It’s time to… ------------------------------------------------------------ Unlock the playbook driving 7-figure ecommerce SEO campaigns ------------------------------------------------------------ This is how you take any ecommerce store - no matter its size - and turn SEO into its largest sales channel. ​ And to show you how, I’m going to give you a full behind-the-scenes tour of everything you’ll unlock when you join me inside the Ecommerce SEO Bootcamp. ​ Ecommerce SEO Bootcamp has evolved into my internal playbook for when I work with ecommerce brands to scale their organic search channel. ​ It’s packed with the frameworks I’ve used over and over again to help stores reach $8,000,000 and beyond from SEO. ​ ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ​ Let’s dive in! Module 1 - Strategy (where it all begins) ----------------------------------------- * Discover the different approaches you can take to SEO depending on your circumstances * Understand what your competitors are doing so you can get ahead * Set your store up to maximise your SEO success Module 2 - Keywords ------------------- * Identify the high-intent keywords that you can rank for * Use those keywords in the right way to optimise your money pages * Don’t make the common mistakes that can set you back years Module 3 - On-Site SEO (the fundamentals and smart tricks) ---------------------------------------------------------- * Yes, your page titles still matter – and you’ll learn how to make the most out of them in 2025 * You’ll learn my £1m SEO mistake (this still hurts) * Leverage trust builders across your site for SEO success ​ Module 4 - Technical SEO ------------------------ * Technical SEO can make or break your entire SEO system * Or it can barely need any attention at all * Learn exactly what you need to know and when you need to know it * Unlock the secrets of making sure your site gets indexed Module 5 - Content (what to and not to create) ---------------------------------------------- * Help your audience find your brand and the products you sell * Learn the different types of content to create that actually gets sales * Focus on creating great content that impacts your bottom line Module 6 - Link Building ------------------------ * Learn how to build links that drive traffic and sales as well as authority * Build links that won’t risk hurting your store’s traffic * Identify opportunities to ramp up your website’s authority quickly * Scalable link-building systems that can drive thousands of links each year ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) Module 7 - AI Search Discovery (updated regularly) -------------------------------------------------- * It’s new, but there are early signs of what will increase your chances of appearing in AI Search * Discover the citations you need that make the biggest difference * Learn how partnerships can be huge when it comes to visibility Module 8 - Leveraging AI ------------------------ * Work smarter, not harder with AI * Streamline your processes and conduct analysis that would have taken hours in just minutes * Simple prompts that can unlock insights you didn’t realise you could get Module 9: Branded SEO --------------------- * How to fill the gaps in the leaky bucket with your branded keywords * How to leverage branded keywords for more revenue * A breakdown of every type of branded query you can target Module 10: SEO Breakdowns ------------------------- * Learn from the absolute best ecommerce SEO campaigns in the world * Currently featuring Gymshark, Wayfair and Craftd Module 11: Organic Shopping (new for 2026!) ------------------------------------------- * How to optimise your Google Merchant Centre feed * Improve your structured data for increased visibility * Upgrade your product page content * Build a joint-up Organic Shopping system that drives real results * See how AI search reshapes the world of Organic Shopping * BONUS: Get resources to make optimising Organic Shopping easy -------------------- Wowza! That’s a lot! -------------------- But I wanted to make sure you understood that this isn’t just a simple beginner's guide course - this is my entire playbook. ​ You get access to my entire SEO knowledge. ​ For only £297! ​ This is why I believe the Ecommerce SEO Bootcamp is the single most valuable product on how to scale the organic search channel for online stores. ​ So, if you’re looking to boost your SEO knowledge, create scalable SEO systems and become the smartest SEO in the room, I’d love to have you. ----------------------------------------------------------------- ​Click here to join other SEOs and ecommerce marketers scaling their SEO channels to millions of dollars. ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ----------------------------------------------------------------- See you inside! ​Freddie​ ​ PS… Want to hear what other SEOs are saying about my SEO systems? ​ I’m a huge fan of Brian Dean. ​ He’s a fantastic SEO and content creator, and I’ve personally learned A LOT from him over the years. ​ So, it’s awesome to see that by sharing my work with him in the past, he shared kind words with his community about me. ​ ​Click here to join the Ecommerce SEO Bootcamp. ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v )​ ​ ( https://6d70d1ae.click.convertkit-mail2.com/wvuknvq38wtghkne54pf7hnzk4eoxi8h3lqw/wnh2hghqng2n8ncl/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20v ) ​ ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? 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Link building can be super hard. But is also so important to scale your SEO. Here’s an untapped link building approach many ecommerce brands can use. All you need: REALLY good lifestyle photos of your products What to do: * Go to Unsplash and create an account * Upload your photos (you can only do 10/day to start with - so start with your best) * Head to Pixsy and create a free account * Upload the photos you’ve uploaded to Unsplash to Pixsy * Pixsy will then automatically find when your images are used * Reach out to people using your images * Get those links to boost your SEO What you will get: New link opportunities on autopilot. People will continue to use your images from Unsplash and you can keep reaching out and getting those links. You can get links directly to product pages, category pages or blog pages - wherever you are using the image itself. Want more information on this approach (including the exact email template I use), check this out 👉 https://freddiechatt.com/image-link-building/ ( https://6d70d1ae.click.convertkit-mail2.com/5qu78zwx6mb8ur273ka6h9l37md3cnh604x/vqh3hrho42vvwxuw/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2ltYWdlLWxpbmstYnVpbGRpbmcv )​ Hope you enjoy, Freddie p.s. here’s another little case study of this tactic in action 👉 https://medium.com/@itsdev/the-value-of-unsplash-for-brands-ada764dd2121 ( https://6d70d1ae.click.convertkit-mail2.com/5qu78zwx6mb8ur273ka6h9l37md3cnh604x/m2h7h5h884ndvoil/aHR0cHM6Ly9tZWRpdW0uY29tL0BpdHNkZXYvdGhlLXZhbHVlLW9mLXVuc3BsYXNoLWZvci1icmFuZHMtYWRhNzY0ZGQyMTIx )​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/5qu78zwx6mb8ur273ka6h9l37md3cnh604x )​

​ Tomorrow, I'm opening the doors to the updated Ecommerce SEO Bootcamp. ​ If you've been on the fence, this is your heads up. ​ The course has had a major update for 2026. New modules, new lessons, and new expert-led content that goes well beyond where it started. ​ Here's what's new: ​ AI Search Discovery - Early signals on what increases your chances of appearing in AI search results, plus a browser extension to reverse engineer citations. ​ Leveraging AI - Prompts and workflows to cut hours of analysis down to minutes. ​ Organic Shopping - A full module on Google Merchant Centre optimisation, structured data, and product page content (led by an ecommerce SEO expert who's lived it). ​ SEO Breakdowns - Real campaign teardowns from brands like Gymshark, Wayfair and Craftd, with more being added throughout the year. ​ That's on top of the 50+ lessons covering strategy, keywords, on-site, technical, content, link building and branded SEO. Plus all the templates, trackers and SOPs you need to actually execute. ​ This isn't theory. These are the same frameworks I've used to help ecommerce brands build seven and eight-figure organic channels. ​ One student put it better than I could: ​ "I've spent years and over $60,000 learning SEO. I could have saved all that money and become even more profitable if I had this course from day one." ​ Three ways to join: * Bootcamp (£297) - Full course access, 50+ lessons, lifetime updates * Bootcamp PRO (£397) - Everything above, plus a Looker Studio reporting dashboard, a 20-minute video audit of your site, and an exclusive experimentation workshop * (for Teams) SEO Accelerator (£1,495/month) - Hands-on coaching with async Slack support, monthly calls, and team-wide course access (only 5 spots) ​ Every tier comes with a full money-back guarantee. No questions asked. ​ I'll send you the link to sign up tomorrow morning. ​ Freddie ​ P.S. Got any questions? Hit reply and I'll get back to you today. ​ ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/0vu9ke2385t9h9v6og3ulhv8ko2n3cnh25xn )​

Shopify’s native product URL structure is less than ideal for SEO. This is the most common SEO issue out of the box with Shopify. It will create multiple URLs for each product depending on which collection it is in. This means you have multiple, duplicate URLs for every product – which can harm your potential rankings. Fortunately, this is a quick and easy fix! Seriously, it barely takes 5 minutes. ​Find out what the issue is and how to fix it here ( https://6d70d1ae.click.convertkit-mail2.com/5qu78zwx6mb8ur273gs6h9l6q9zohnh604x/8ghqhohllvgrndhl/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3Nob3BpZnktcHJvZHVjdC11cmwtc3RydWN0dXJlLw== ). This is the first thing I do when working with new clients that use Shopify. And the potential results are insane. This was one Accelerator ( https://6d70d1ae.click.convertkit-mail2.com/5qu78zwx6mb8ur273gs6h9l6q9zohnh604x/l2hehmh339ox79cg/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2FjY2VsZXJhdG9yLw== ) client, who within two weeks of making the change saw thousands of extra visitors coming to their site. ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/5qu78zwx6mb8ur273gs6h9l6q9zohnh604x )​

​ Hey there, ​ If you want to turn your SEO practice into a predictable revenue engine, I’ve got something special 👀 ​ But first, quick story: ​ When I stepped into my first role as an SEO, I wasn't sure what to expect. ​ Sure, I had dabbled with Wordpress sites here and there. ​ It was a huge learning curve, and I fell in love with SEO. ​ A few years later, the channel had gone from almost nothing to over £10m a year. ​ It wasn't a smooth journey, we had made mistakes, and we learned A LOT. ​ We ran experiments, took big swings and found what exactly moves that needle. ​ And that journey became a repeatable system. ​ Which brings me to the news. Next week, I am opening the doors to the Ecommerce SEO Bootcamp. ---------------------------------------------------------------- Since the doors last opened in September, there has been over 10 updated videos, 8 new SOPs added and an entire module added for Organic Shopping (which is a much bigger opportunity than AI Search right now). ​ The goal? ​ To become the definitive knowledge of scaling a 7-figure SEO channel for ecommerce brands. ​ To show you the systems we had in place as we scaled through to a £10m/year SEO channel. ​ To show you exactly what is working in SEO right now. ​ To show you how I'm using AI to make it even more efficient. ​ The Ecommerce SEO Bootcamp is a mix of videos, worksheets, and real-world examples you can get your hands on. ​ You will receive a behind-the-scenes look at what it takes to grow organic search in an ecommerce brand. ​ Including many things I have never shared concepts of elsewhere. ​ Quick recap: * Over 50 lessons on actionable concepts * Strategic advice on when and how to implement the systems * Packed with real-world examples for inspiration and learning * Exactly what is working to be discovered in AI search (and regular updates on this) * You'll get lifetime access to the course (monthly updates) ​ So if that sounds interesting to you, you can click the link below to sign up for our VIP waitlist: ​Click here to join the Ecommerce SEO Bootcamp waitlist & be the first to know when enrollment opens. ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9tehpvlnx7bxh6mmrm77a5h5gmn/z2hpx0vnhnhen39e6luz/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3dhaXRsaXN0LWluLw== )​ ----------------------------------------------------------------- Chat soon, Freddie ​ P.S. Join the waitlist ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9tehpvlnx7bxh6mmrm77a5h5gmn/kkhonr5vu6hnrlgnwxck/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3dhaXRsaXN0LWluLw== ) for early access. Capacity is limited. ​ ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/4zuepwd2q9tehpvlnx7bxh6mmrm77a5h5gmn )​

The Ecommerce SEO Bootcamp opens its doors NEXT WEEK!. Want to level up your ecommerce SEO skills with what really matters in 2026? ​Click here to join the waitlist ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/n2hqq0r6fvhvmno3qxs0/aHR0cHM6Ly9lY29tbWVyY2VzZW9ib290Y2FtcC5jb20vaW4v ). I've just added a whole module on Organic Shopping (spoiler, it's a much bigger opportunity than AI search) as well as many more SOPs have been added for you to plug and play into your business. Keep an eye out for the doors opening. Freddie Chatt ------------- Your SEO host In partnership with Wellows Your clients are asking about AI search visibility. Do you have an answer yet? ----------------------------------------------------------------- ChatGPT, Perplexity, Gemini - they're all citing sources when they answer questions. The problem? They're citing your client's competitors, not your client. ​Wellows ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/n2hohvhvmno3q5b0/aHR0cHM6Ly93ZWxsb3dzLmNvbS8_dXRtX2NhbXBhaWduPS0mdXRtX21lZGl1bT1wYXJ0bmVyJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT1zZWFyY2h0b3NhbGU= ) shows you exactly where your clients stand across every major LLM, then tells you what to do about it. The Quick Wins feature prioritises the highest-impact actions each week so your team isn't guessing. And it plugs into your existing reporting so you can show clients real citation data, not screenshots. If you want to make AEO/GEO a measurable, repeatable service line, this is how. ​ -->Try Wellows free for 7 days and turn AI visibility into weekly actions ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/48hvhehmv02rlntq/aHR0cHM6Ly93ZWxsb3dzLmNvbS9wcmljaW5nLz91dG1fY2FtcGFpZ249LSZ1dG1fbWVkaXVtPXBhcnRuZXImdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPXNlYXJjaHRvc2FsZQ== ) Try Wellows free for 7 days and turn AI visibility into weekly actions ( https://wellows.com/pricing/?utm_source=newsletter&utm_medium=partner&utm_campaign=-&utm_term=searchtosale ) Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​WTSFest London 2026 Talk Recordings ​ ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/reh8hohm4q50dqs6/aHR0cHM6Ly90aS50by93b21lbi1pbi10ZWNoLXNlby93dHNmZXN0LWxvbmRvbi0yMDI2L3dpdGgvY29uZmVyZW5jZS1yZWNvcmRpbmctb25seQ== )By Women in Tech SEO I was very fortunate to attend the WTSFest in London as a partner. The talks were honestly incredible and you can still get access to them (for only £149+VAT) - don't walk, run to get access to these! ----------------------------------------------------------------- How one fashion brand went from $1.1M to $3.2M in SEO revenue in 12 months ----------------------------------------------------------------- I want to walk you through a project I've been working on over the past year. A US-based fashion brand came to me in early 2024 generating $1.1 million annually from organic search. Solid numbers. Strong visibility for their core categories. But their SEO strategy had fallen behind the pace of their product catalogue growth, and they knew it. By the end of 2025, they were at $3.2 million. That's 191% growth. An extra $2.1 million from the same channel. Here's exactly what we did. We started with what was already working ---------------------------------------- The brand was ranking well for their main category pages with relatively light optimisation. Good rankings, minimal effort behind them. That told us everything. Small, strategic improvements here would have an outsized impact. So we enhanced those existing pages: more comprehensive product descriptions at the top, buying guide content below the product grid, better filters, schema markup. Nothing radical. Just additions that served both users and search engines. Rankings jumped almost immediately, and we started appearing for secondary keywords we hadn't previously targeted. Then we went deep on site structure ----------------------------------- This was the real game-changer. The brand had the standard setup. Women's Dresses, Women's Tops, the usual. But their catalogue could support so much more depth. Over the course of the year, we built out 200+ new category pages across three dimensions: By style. Mini dresses, midi dresses, maxi dresses, bodycon, wrap, shift. By colour. Red dresses, black dresses, white dresses, and variations across every major category. By occasion. Party dresses, work dresses, wedding guest dresses, brunch, cocktail, night out. Each page was optimised from day one. Clear titles targeting the specific keyword, useful buying advice for that style or occasion, proper internal linking throughout. We prioritised categories with the highest search demand and lowest competition first. Many landed top-10 rankings within weeks. We fixed the technical issues holding things back ------------------------------------------------- Even well-established Shopify stores tend to have the same recurring problems. This brand was no exception. We cleaned up collection page URL parameters, fixed duplicate product pages caused by multiple collection paths, optimised the sitemap to remove discontinued products, and tidied up crawl inefficiencies. None of it groundbreaking. But it removed friction so Google could efficiently process the expanded site structure we were building. Internal linking became a system, not an afterthought ----------------------------------------------------- With 200+ new category pages live, internal linking couldn't be done manually. We built a dynamic strategy that automatically connected category pages to related categories, product pages to all relevant category variations, and blog content to the most relevant commercial pages. When authority started flowing in from PR work later in the year, this system made sure it reached every corner of the site. We layered in digital PR halfway through the year ------------------------------------------------- Fashion is competitive. To rank for the highest-volume terms, you need links from major publications. We ran two types of campaigns: reactive PR tapping into trending topics for features in fashion and lifestyle publications, and product-targeted pitching to get specific items into gift guides and seasonal roundups. The links flowed through to product pages, and via our internal linking structure, lifted the authority of our new category pages across the board. Then we doubled down on organic shopping ---------------------------------------- Most brands are completely sleeping on this. We enhanced product titles and descriptions in the feed, improved image quality and consistency, added detailed product attributes, implemented review schema on product pages, and connected store ratings in Google Merchant Centre. The organic shopping grids became a meaningful revenue driver in their own right, adding incremental revenue outside of traditional organic clicks. The results ----------- $1.1M to $3.2M in 12 months. The category expansion proved particularly powerful. Many of those new pages now sit in positions 1-5 for their target keywords. Organic shopping has opened up a second revenue stream alongside traditional organic search. Do this ------- If you're running an ecommerce brand and you've got a growing product catalogue, look at your site structure first. Are you creating category pages for every meaningful combination of style, colour, occasion, or use case? Most brands stop at the top level and leave a huge amount of traffic on the table. Map out 10 category combinations you're not currently targeting. Find the ones with real search demand. Build them out properly from day one. Then work down the list. That's where the growth is. And Organic Shopping. How did you like today's newsletter? --> ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/08hwh9h2vm7dedfp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXA5dTlycHp2MDJ0OWgybW00Nnh0cWhwMDA4MDMzaHJobjRtZw== ) 🙌 Love it! ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/08hwh9h2vm7dedfp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE2JnRva2VuPXA5dTlycHp2MDJ0OWgybW00Nnh0cWhwMDA4MDMzaHJobjRtZw== ) --> ( https://6d70d1ae.click.convertkit-mail2.com/p9u9rpzv02t9h2mm46xtqhp008033hrhn4mg/08hwh9h2vm7dedfp/aHR0cHM6Ly9wb2xscy5raXQuY29tLzUzMDg_b3B0aW9uX2lkPTE4NTE3JnRva2VuPXA5dTlycHp2MDJ0OWgybW00Nnh0cWhwMDA4MDMzaHJobjRtZw== ) 👍 It's okay. 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​ You spend months building organic rankings for a product. You invest in content. You earn backlinks. You get the technical SEO right. ​ Then a product goes viral on TikTok or picks up press coverage, and within 48 hours, counterfeit listings and fake storefronts are sitting right alongside you in the SERPs. ​ Sometimes above you. ​ I've been reading MarqVision's 2026 Brand Integrity Report ( https://6d70d1ae.click.convertkit-mail2.com/e5ulxnw087i7hl6m9qpt8h8ooeo22clh5g2z/z2hghnhen8z7w5az/aHR0cHM6Ly93d3cubWFycXZpc2lvbi5jb20vYnJhbmQtcHJvdGVjdGlvbi9yZXBvcnRzL2JyYW5kLWludGVncml0eS1yZXBvcnQtMjAyNj91dG1fY2FtcGFpZ249YmlyJnV0bV9jb250ZW50PWZyZWRkaWUmdXRtX21lZGl1bT1zb2NpYWwmdXRtX3NvdXJjZT1saW5rZWRpbg== ), and the data hits differently when you look at it through an SEO lens. This isn't a legal problem. It's an organic revenue problem. And most ecommerce brands aren't treating it that way. ​ Let me walk you through what stood out. The Speed Problem ----------------- Here's the stat that stopped me: 57% of brands see fake accounts or impersonation sites appear within one week of a viral moment. 24% see them within 48 hours. ​ Think about what that means for your organic strategy. ​ You've done the hard work. You've built the authority. You've created the content that earns rankings. And then the moment your product actually breaks through - the moment all that SEO investment starts to pay off - counterfeiters move in and intercept the demand you created. ​ They're not just on marketplaces either. They're building fake storefronts that rank for your branded terms. They're creating listings that appear in Google Shopping. They're showing up in the exact searches your customers are making when they're ready to buy. ​ Your brand SERP - the one you've carefully curated with your homepage, your product pages, your content, your social profiles - suddenly has impostors mixed in. The AI Tax on Growth -------------------- MarqVision called it "The AI Tax on Growth" and that framing is spot on. 85% of brands are now dealing with AI-generated threats - fake product listings, cloned storefronts, automated impersonation accounts. ​ The tools that make it easy for legitimate businesses to create content and build websites have also made it trivially easy for bad actors to spin up convincing fakes at scale. ​ And the cost isn't theoretical. 78% of brands estimate they're losing 5% or more of annual revenue because of it. ​ For an ecommerce brand doing £10 million a year, that's £500,000 minimum being diverted away from your checkout. Not because your SEO isn't working, but because the demand your SEO creates is being intercepted before customers reach you. ​ That's not a brand protection issue to hand off to your legal team. That's a revenue leak that should keep your head of growth up at night. The Metric Shift That Matters ----------------------------- Here's what stood out most to me though - the way the winning brands have completely changed how they measure success. ​ The old approach was counting takedowns. "We removed 3,000 fake listings this quarter." Sounds impressive. The problem? More takedowns often just means more listings appearing. The metric goes up when the problem gets worse. It's like measuring SEO success by how many pages you've published rather than how much revenue those pages drive. ​ The brands actually winning this fight have shifted to outcome metrics: * How clean is our brand SERP? When someone searches your brand name, what percentage of the results are actually you? * What's our saturation rate? How much of the search landscape around your brand terms do you control versus counterfeiters? * How much revenue did we protect? Not how many listings did we remove, but how much demand reached our actual checkout? * Mean time to removal - When a fake does appear, how quickly does it disappear? ​ 50% of brands have already made this shift. The other 50% are still counting takedowns and wondering why things aren't getting better. ​ If you're an SEO working with ecommerce brands, this framing should feel familiar. It's the same evolution we went through from measuring rankings to measuring revenue. The vanity metric feels good. The outcome metric actually tells you whether you're winning. The AI Search Surface No One's Watching --------------------------------------- There's another angle here that the report touches on, and it's one I think most ecommerce SEOs are completely ignoring. ​ Counterfeit content isn't just appearing in Google. It's appearing in AI search surfaces - ChatGPT, Perplexity, Gemini. When someone asks an AI assistant to recommend a product or compare options, the sources those tools pull from can include counterfeit listings and fake review sites. ​ We're all spending time thinking about how to get our brands cited in AI responses. But how many of us are checking whether fake versions of our brands are being cited too? ​ If your brand protection strategy only covers Google and Amazon, you've got blind spots that are growing by the day. What This Means for Ecommerce SEO Teams --------------------------------------- Four things I think every ecommerce brand should be doing right now: ​ Quantify your "AI Tax." Pull up your brand SERP. Search your product names. Search "[your brand] reviews." How much of what appears is actually you? If counterfeit listings or impersonation sites are showing up, you need to know the scale of the problem before you can fix it. ​ Shift from takedown metrics to outcome metrics. If your brand protection reporting is based on volume of removals, you're measuring activity, not impact. Push for saturation rate, revenue protected, and mean time to removal instead. ​ Monitor AI search surfaces. Search for your brand in ChatGPT, Perplexity, and Google's AI Overviews. Are the sources being cited legitimate? Are counterfeit pages being referenced? This is a new attack surface that most brands haven't even started monitoring. ​ Frame brand protection as revenue protection. The report found that 66% of CFOs already support brand protection investment when you frame it in revenue terms. Stop calling it "brand integrity" and start calling it "organic revenue protection." The budget conversations go very differently. The Bigger Picture ------------------ If you're pouring time and money into organic growth but not protecting the brand integrity that growth depends on, you've got a leak in the bucket. ​ Every ranking you earn, every piece of content you create, every backlink you build - it all compounds the value of your brand in search. But that compounding value also makes your brand a more attractive target for counterfeiters. ​ The better your SEO works, the bigger the target on your back. And with AI tools making it faster and cheaper than ever to create convincing fakes, the problem is accelerating. ​ Brand protection isn't separate from SEO strategy. It is SEO strategy. The brands that understand this are the ones keeping their organic revenue intact. ----------------------------------------------------------------- ​Download MarqVision's 2026 Brand Integrity Report​ ( https://6d70d1ae.click.convertkit-mail2.com/e5ulxnw087i7hl6m9qpt8h8ooeo22clh5g2z/z2hghnhen8z7w5az/aHR0cHM6Ly93d3cubWFycXZpc2lvbi5jb20vYnJhbmQtcHJvdGVjdGlvbi9yZXBvcnRzL2JyYW5kLWludGVncml0eS1yZXBvcnQtMjAyNj91dG1fY2FtcGFpZ249YmlyJnV0bV9jb250ZW50PWZyZWRkaWUmdXRtX21lZGl1bT1zb2NpYWwmdXRtX3NvdXJjZT1saW5rZWRpbg== )​ ----------------------------------------------------------------- ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/e5ulxnw087i7hl6m9qpt8h8ooeo22clh5g2z )​

I am super excited to share this one with you today. As many of you may know, I have my own ecommerce brand that I'm growing with SEO. And if I wasn't terrible at stock management, we'd have hit over £20,000 from just SEO last month. Just published: How I took my ecommerce brand to over £10k/month and beyond from SEO ( https://6d70d1ae.click.convertkit-mail2.com/lmupn9d0qli6u87rq3f6h8vvmv00cghqd82/z2hghnh3362pq8iz/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3dvb2NvbW1lcmNlLXNlby1jYXNlLXN0dWR5Lw== )​ In this article, I cover the exact steps I've gone through to: * Find the keywords I have a chance of ranking for even with a new site * Find content opportunities that will convert * Monetise TOFU content (hint: with email marketing) * Build links via expired domains * Build highly relevant, and highly authoritative links in our small niche Check it out: How I took my ecommerce brand to over £10k/month and beyond from SEO ( https://6d70d1ae.click.convertkit-mail2.com/lmupn9d0qli6u87rq3f6h8vvmv00cghqd82/z2hghnh3362pq8iz/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL3dvb2NvbW1lcmNlLXNlby1jYXNlLXN0dWR5Lw== )​ I try to be a completely open book with my brand and what I do with it. So if you have any questions - hit reply and I'll do my best to answer. 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/lmupn9d0qli6u87rq3f6h8vvmv00cghqd82 )​

SEO is a long-term investment. But that doesn't mean you can see some results quickly. I'll be sharing five techniques I use with clients to boost their traffic. Keep reading to learn more about these powerful strategies that drive organic traffic that converts into sales for your ecommerce brand. ------------------------------------------- Target high-intent low-competition keywords ------------------------------------------- Even with the best SEO agency in the world, if you are trying to rank your site for highly competitive terms it's going to be a struggle. Unless you are a huge brand, you need to be more selective in the keywords you are targeting. Fortunately, it's actually very easy to find keywords that you are more likely to rank for. You need to find keywords that have domains with lower authority ranking for them. Once you find these, you can target them specifically and increase your chances of getting on the first page and driving traffic and sales. So how do we find them? You need Ahrefs. It makes it easy, quick, simple. For example, if you sell cushions. Follow these steps: * Head over to Ahrefs * Go to the Keyword Explorer * Search for 'cushion' and 'cushions' Once through, head to 'Matching terms' report And put in the following filters: * Volume: min of 100. * Lowest DR: [enter your DR in top 5] (or use 10 if you're brand new) * Exclude any terms that come up that are irrelevant (such as competitor brands) Once you have this list, you can then review what opportunities you have to create dedicated product pages or collection pages depending on the size of your product range. This is also a great product development tip for understanding the demand of the different types of products you sell. --------------------------------- Get specific in your optimisation --------------------------------- A recent client sold jewellery - amazingly designed pieces that were waterproof. You can swim with them or wear them to the beach and they wouldn't tarnish. They had some pretty good rankings for their main target keywords of 'waterproof necklace', 'waterproof bracelet' etc. However, they didn't even mention these on their collection pages. In this case we... * Made sure ‘waterproof’ is in the page title * Made sure ‘waterproof’ is in the H1 * Made sure you mention ‘waterproof’ in the description And rankings boosted within a week. Adding hundreds of extra visitors to their site and thousands of dollars in revenue. ------------------- Keep your site lean ------------------- Google hates websites that clutter space with low-value pages. * Blog tag pages * Paginated pages * Product tag pages * Blog category pages There are so so many of these around. These pages can double the size of your site. Remvoe them or add NoIndex tags to all of these pages, so they’re removed from Google’s search results. This will improve the overall value of your site and help with keyword rankings. Optimize For Fast Loading ------------------------- I make sure sites take less than 3 seconds to load. Anything longer, and it’s going to struggle ranking with Google. I’d normally hire a dev to help with this. Otherwise, I’d just do this: * Use a CDN * Reduce the usage of 301 redirects. * Minimize large images (Use plugins) * Minify CSS & Javascript files (Use an app) * Use premium hosts like SiteGround (not GoDaddy) This won’t help as much as a dev will, but it’ll get a good job done. Devs are better for the more complicated issues. Once your site loads quicker than 3 seconds, your keyword rankings should increase, and that’ll boost your organic traffic. --------------------- Best X for Y Keywords --------------------- Think of topics such as: * best bourbon under $100 * best skincare for combination skin * best cricket bat for beginners * best indoor plants for bathroom * best tequila for sipping Whether you have a product that fits the mark perfectly or a bunch of products that can be featured. It works so well. You can position your product as the perfect solution to what the user is after. They've already self-defined their position. * They have a budget of $100 * They have combination skin * They are a beginner * They have a bathroom in need of plants * They want to sip their tequila But how do you find these opportunities? Head over to your favourite keyword research tool (mine is Ahrefs). Put your product type/category - include the plural for more results. Find all terms including that original keyword and then add a filter to include both 'best' and 'for'. You should get a heap of opportunities. Now choose which ones your product is perfect for and get about creating some new content. These keywords will likely have pretty low search volumes. But they will have HIGH conversion rates. There you have it! The five proven SEO strategies I used for this client and all my other clients with DTC brands. Even if you use just 1 of these strategies, you’ll notice a difference in your reach and rankings. I highly recommend using them all together as that’ll massively increase your chances of ranking and increase your revenue generation. ​ Whenever you're ready, here's how I can help you: 📝 - Content Marketing Crash Course ------------------------------ ​Get started today → ( https://6d70d1ae.click.convertkit-mail2.com/v8umrq27opfmuzrgmnighv00p0lls9hvlkq/g3hnh5h33po8vlc3/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2NvbnRlbnQv )​ 🛍️ -- Ecommerce SEO Bootcamp ---------------------- ​Go from 0 to $10k/month → ( https://6d70d1ae.click.convertkit-mail2.com/v8umrq27opfmuzrgmnighv00p0lls9hvlkq/9qhzhnhpp93v7xfz/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2Jvb3RjYW1wLw== )​ 📈 - The SEO Accelerator ------------------- ​Get unlimited support → ( https://6d70d1ae.click.convertkit-mail2.com/v8umrq27opfmuzrgmnighv00p0lls9hvlkq/3ohphkh77z95w9ap/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2FjY2VsZXJhdG9yLw== )​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? 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Bing just dropped something SEOs have been craving for years. We know AI Overviews, Copilot, and ChatGPT are changing how people find (and buy) products. But we've had zero data on whether our content is actually being used in those answers. That just changed. Well, partly. Bing Webmaster Tools has launched an AI Performance dashboard, and for the first time, we can actually see how our content shows up in AI-generated answers. It's early days, and it's only Bing, but this is the first real data any search engine has given us on AI visibility. Let's break down what it shows, what's useful, and what it means for ecommerce sites. Freddie Chatt ------------- Your SEO host Cool link I've found this week. ------------------------------- Seen anything cool, or written anything yourself? Let me know, and I might include it next week. ​AI Search Consistency Report ( https://6d70d1ae.click.convertkit-mail2.com/n4u30q72mrtvhxm39vvs6h6ww0wggalhkv7o/6qheh8hlzkexx5b9/aHR0cHM6Ly9kZXRhaWxlZC5jb20vZHJpZnQv ) By Glen Allsopp Glen asked ChatGPT the same five questions 100+ times each, then recorded how consistent the answers are. ---------------------------------------------------------- Bing's New AI Performance Dashboard: What You Need to Know ---------------------------------------------------------- Bing has added a new AI Performance tab to Webmaster Tools (in public preview right now). It tracks how your content is cited across Microsoft Copilot, Bing AI summaries, and partner integrations. Here's what you get: Total Citations - the number of times your content was displayed as a source in AI-generated answers over a given period. Think of this as your top-level "AI visibility" metric. Average Cited Pages - how many unique pages from your site are being cited per day, on average. Useful for understanding how broad your AI footprint is. Are they pulling from five product pages or fifty? Grounding Queries - the key phrases AI used when retrieving your content. This is the big one. It's essentially the AI equivalent of search queries, showing you what topics and questions are pulling your pages into AI answers. Page-Level Citation Activity - citation counts for individual URLs. So you can see exactly which pages are doing the heavy lifting in AI answers, and which are being ignored. Visibility Trends Over Time - a timeline showing how your citation activity changes, so you can spot whether things are heading in the right direction. What does this mean for ecommerce? ---------------------------------- If you're running an online store, this data opens up some interesting opportunities: First, you can validate whether your key commercial pages (category pages, buying guides, product pages) are actually being cited in AI answers. If your competitor's buying guide is getting cited and yours isn't, that's a content gap worth closing. Second, grounding queries give you a window into what AI systems think your content is about. If you're selling garden furniture but Bing's AI is only citing you for "how to clean teak", you might need to strengthen your commercial content around broader purchase-intent topics. Third, you can track whether content improvements actually move the needle. Update a page, improve the structure, add better product data, and then watch whether citations increase over the following weeks. The obvious caveat ------------------ This is Bing, not Google. For most ecommerce sites, Google still drives the vast majority of traffic. And Google has given us nothing like this in Search Console. No AI Overview data, no citation tracking, nothing. But Bing's move sets a precedent. It shows this data can be shared with publishers, and it puts pressure on Google to follow suit. If you're not already verified in Bing Webmaster Tools, now's a good time to set that up. What I'd love to see next ------------------------- This is a solid start, but there's plenty of room to grow. Time-based comparisons so we can see which pages and queries are gaining or losing citations. The ability to segment by AI surface (Copilot vs Bing AI vs partners). And grounding queries broken down by individual page, not just site-wide. For now though, go check it out. Bing Webmaster Tools, AI Performance tab. It's live. 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​ So my son started school in September and every day he comes home with a new sound. ​ Just one. Sounds like "S", "A", and "T". ​ We practise at bedtime, sounding out letters on flashcards while he wriggles around trying to avoid sleep. And for weeks, it felt like nothing was happening. ​ Then one day he started blending sounds into words. Then words into sentences. Now he's reading actual books. Short ones, sure. But still! Real books! It’s pretty amazing. ​ It took five months of tiny, boring, repetitive work before it all started clicking. ​ SEO works exactly the same way. ​ You publish a page and nothing happens. You improve your internal linking and still nothing happens. You fix some technical issues, optimise a few title tags, build more links. ​ Still nothing. ​ Then one day, your category page jumps from position 12 to position 4. Traffic doubles and revenue follows. ​ All of a sudden the tiny, boring, and repetitive work started compounding. But only because you didn't stop during the bit where it felt like nothing was happening. ​ This is the part most brands struggle with. Not tactics but consistency and the willingness to keep doing unglamorous work when results aren't visible yet. ​ If you've been doing the work, even imperfectly, you're probably closer than you think. The foundation is there, it just needs focus. ​ Over the past year, I've helped hundreds of brands do exactly this. A Shopify fashion brand grew organic revenue from $1.1m to $3.2m. A bladder supplement brand went from 9 acquisitions per week to over 140. Not through tricks or hacks but consistent, focused SEO that compounds over time. ​ If you want help building that for your brand, click reply and let's chat. Talk soon, ​ Freddie “S”, “E”, “O”, Chatt ​ ​ ​ ​ Freddie Chatt ------------- Ecommerce SEO Consultant ​ ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/mvue8grmkpt5hqvn4pgtmhr22m2qqf3h7dwe )​

Hello again, Just a quick one to remind you that you are awesome! Also, here's a free 97 point SEO checklist ( https://6d70d1ae.click.convertkit-mail2.com/r8u90lrnwxt9urg3npt2hdnn8n66s7hlow4/6qheh8h7593x7pc9/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vc3ByZWFkc2hlZXRzL3UvMi9kLzFERnh6TVNvV3JqZHVHcmFNSTgzdXlRczNkY1B0dWpxOHhmcFJBTDMxVXdJL2NvcHk= ) to get your started. You'll get frequent doses of tips, tricks and case studies to improve your online store's SEO shortly. If you have any feedback let me know. Take care, Freddie p.s. If you like the checklist and fancy sharing it on Twitter, I've created a quick tweet for you to share ( https://6d70d1ae.click.convertkit-mail2.com/r8u90lrnwxt9urg3npt2hdnn8n66s7hlow4/kkhmh6hl5xozllbk/aHR0cHM6Ly90d2l0dGVyLmNvbS9pbnRlbnQvdHdlZXQ_dGV4dD1JJTIwYW0lMjBhYnNvbHV0ZWx5JTIwbG92aW5nJTIwdGhpcyUyMGVjb21tZXJjZSUyMFNFTyUyMGNoZWNrbGlzdCUyMGZyb20lMjAlNDBmcmVkZGllY2hhdHQlMEElMEFHbyUyMGNoZWNrJTIwaXQlMjBvdXQlMjAlRjAlOUYlOTElODclMjAlMEElMEElMjh5b3UlMjB3b24lMjd0JTIwYmUlMjBkaXNhcHBvaW50ZWQlMjklMEElMEFodHRwcyUzQSUyRiUyRmZyZWRkaWVjaGF0dC5jb20lMkZjaGVja2xpc3QlMkY= ). You're the best! ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/r8u90lrnwxt9urg3npt2hdnn8n66s7hlow4 )​

Hey there Thanks again for subscribing, just wanted to reach out and ask a quick question... ​ What is your biggest struggle with SEO right now? ​ Hit reply, I'd love to know. ​ Have a good one, Freddie ​ - ​ ​ ​Unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/r8u90lrnwxt9u63794c2hdnn8n66s7hlow4 ) | Update your profile ( https://preferences.convertkit-mail2.com/r8u90lrnwxt9u63794c2hdnn8n66s7hlow4 ) | 1-3 High Street, Great Dunmow, Essex CM6 1UU

Welcome! You were recommended my newsletter and you've taken a chance on me. For that - THANK YOU! You might not know too much about me so here's a very quick intro: * Dad of two incredible (if slightly wild) kids * 12 years (eek) in SEO - exclusively in ecommerce * Spent 7 years at Amara.com - grew SEO from almost nothing to over £10m/year in revenue (and most profitable channel) * Currently consulting for ecommerce brands looking to unlock organic search and scale with SEO * Worked with some incredible brands like Manual, Beards & Daisies and Beyond Retro * I run my own DTC brand (Village Cricket Co.) * Condensed my approach to getting Village Cricket Co. to over $10,000/month from SEO into the Ecommerce SEO Bootcamp ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9t7ue4pkxixh6mmrm77a5h5gmn/owhkhqhrwmw998sq/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2Jvb3RjYW1wLw== )​ That's me - any questions? (hit reply - would love to chat) As you may have worked out, my knowledge sits firmly in the ecommerce SEO space. So if you don't care for that and are not interested in learning more - no worries, I don't want to clog up your inbox, head down to the bottom and click unsubscribe. I've got a little bonus heading your way in a few days, but after that you'll receive 1 email per week which may include: * ​SEO strategies for your ecommerce store ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9t7ue4pkxixh6mmrm77a5h5gmn/08hwh9hd9lk4zwhp/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2Jsb2cv )​ * ​Ecommerce SEO case studies ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9t7ue4pkxixh6mmrm77a5h5gmn/8ghqhohl2rx89xil/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2Vjb21tZXJjZS1zZW8tY2FzZS1zdHVkaWVzLw== )​ * ​Behind the scenes of my ecommerce brand ( https://6d70d1ae.click.convertkit-mail2.com/4zuepwd2q9t7ue4pkxixh6mmrm77a5h5gmn/vqh3hrhpvwd6gkuw/aHR0cHM6Ly9mcmVkZGllY2hhdHQuY29tL2R0Yy1zZW8tY2FzZS1zdHVkeS8= ) Thanks again for being here, hope you enjoy what you read. I'm an open book on my ecommerce store too so feel free to hit reply with any questions. Have a good one, Freddie ​ 1-3 High Street, Great Dunmow, Essex CM6 1UU Not getting what you need? No worries, unsubscribe ( https://6d70d1ae.unsubscribe.convertkit-mail2.com/4zuepwd2q9t7ue4pkxixh6mmrm77a5h5gmn )​