Explore all emails from Growth In Reverse

PLUS: don’t start your next landing page/email from a blank screen  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ In partnership with: AirOps ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​​ ------------------------------------------------------------- Don't start your next landing page from a blank screen again. ------------------------------------------------------------- I’ve just added a new resource to the Growth In Reverse Pro membership ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) - and it could save you hours of searching, guessing, and rewriting. It’s called The Swipe Files: a growing, searchable library of proven marketing examples you can study - and templates you can make your own. Inside, you’ll find standout examples of: * Landing pages * Sales pages * Welcome emails * Thank-you pages * Media kits * Re-engagement emails * And more Every swipe file includes both the original example and a practical template you can replicate. And because inspiration is only useful when you can actually find it, the entire library is filterable. Choose the type of example you need and get straight to the good stuff - without endless scrolling. ​ Best of all, this is only the beginning. As I find more examples while reverse-engineering the growth stories of top creators, I’ll continue adding them to the library. The Swipe Files - and plenty of other valuable resources - are included with every Growth In Reverse Pro membership. Stop starting from scratch. Start with something that works. Explore Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) today.​ -->Explore Growth In Reverse Pro ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) Explore Growth In Reverse Pro ↗ ( https://growthinreverse.com/pro/ )​ In partnership with: AirOps ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Is AI search sending people to your website…or someone else’s? More people are using ChatGPT, Perplexity, and other AI tools to research software before they buy. But the question is: Is your company showing up? ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​ On August 5th, Josh Grant (founder of StackedGTM and former VP of Growth at Webflow) is joining AirOps to share practical strategies for turning AI search into real pipeline. He’ll cover: * Why AI search is already driving buying decisions * How comparison pages can help you capture high-intent traffic * Ways to make pricing and feature pages more likely to be cited by AI * Why sites like G2, Capterra, and Reddit matter more than ever * How to measure AI’s impact beyond last-click attribution If your team is thinking about SEO, AI search, or demand generation, this is a conversation worth joining. 👉 Save your free spot here. ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 ) Can’t make it live? Register anyway and they’ll send you the recording. -->Save your seat ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 ) Save your seat ↗ ( https://www.airops.com/events/ai-search-pipeline-recovery-sprint-with-josh-grant?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Webinar_Josh_Grant_30Day_Sprint_08-05-2026 ) Want to get your brand in front of 35k+ subscribers? Get in touch here ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/6qhehoulmdx00xt9uk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3I= ). --------------------------------------- 🤿 They got 2800 subscribers in 23 days. --------------------------------------- ADHD Weasel didn't publish their first Substack newsletter until February 7th, 2025. Now less than 18 months later, they have... → 36,000 free subscribers→ 830 paid subscribers→ $100K in subscription revenue→ 288,000 followers on Threads. There's another extra fun thing they did: they launched a quiz as a lead magnet after hearing my talk at New Media Summit in February (you can watch that talk here ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/kkhmh2unk3z44raku7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== )). The quiz they launched managed to get them another 2,800 subscribers in around 3 weeks. We had Esteban Perez, cofounder of ADHD Weasel on our podcast to tell us the whole story. Let's get into how they did it. ​ ----------------------- 1. The Failed App Pivot ----------------------- Esteban and his cofounder didn't start with a newsletter. They started with an app to help eliminate food waste. But it failed. Nobody downloaded it. Except people with ADHD. So they did more digging. Turns out there was a whole niche audience they had tapped into: late-diagnosed ADHDers. What I love about this discovery is the path they took to get there. Esteban and his cofounder didn't just look at the data and make a decision. They actually got on calls with more than 200 people over 6 months. That's how the ADHD Weasel newsletter was born. Not out of guessing, but out of first-party research. (This is just like what Sam Vander Wielen told us when she came on our podcast. She's held calls with over 1,000 people to figure out exactly what they need. That's why she can have multiple six-figure product launches per year.) ---------------------------- 2. The Quiz As a Lead Magnet ---------------------------- Esteban and his cofounder were at New Media Summit in February. So was I. As I was sharing onstage the stories of Charlie Dice & Milly Tamati - and how they both had exploded their newsletter growth with a quiz as a lead magnet - Esteban was in the audience taking notes. And he couldn't stop thinking about it. Less than two weeks after seeing my talk, they launched the Weasel Quiz ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/58hvh8ugrz3llxi7u4/aHR0cHM6Ly93ZWFzZWwtcXVpei52ZXJjZWwuYXBwLw== ). They used Threads to drive organic sign-ups and Meta ads to drive paid growth. And it worked really, really well. In fact, Esteban sent me a whole report with all the numbers. * from 17 subs/day to → 125/day average * 308 daily subs (peak day) * ~2,800 subs in 23 days from quiz ​ The bonus to using a quiz as a lead magnet is you get first-party data. The Weasel Quiz groups subscribers into 6 categories. So Esteban created segments to customize the onboarding experience for each. -------------------------------------- 3. The Tool Stack To $100k+ in Revenue -------------------------------------- ADHD Weasel lives on Substack. So customization and segmentation isn't really possible. So Esteban first uploads all the quiz data (including email addresses) into a beehiiv. Esteban said they use beehiiv more as a marketing tool than an ESP. All the appropriate tags and segmentation are saved there. Then all the email addresses get uploaded twice a week into Substack. And right now it's a 100% manual process. Which begged the question: why not just use beehiiv as your ESP? The short answer: they started on Substack and run all the paid subscriptions through it. With around 830 paid subscribers (at $15/mo or $150/year), they are reluctant to make a hasty switch. Still, Esteban feels the pain of paying Substack "16%" of their revenue and feels the tension of using two ESPs. ---------------------------------------------------------- 4. The content engine behind 4-8M monthly views on Threads ---------------------------------------------------------- "We post about 110 times per week on Threads." Me and Dylan both nearly choked when Esteban told us that. Posting once per day is hard enough. Posting 12-15 times per day is wild! But it works! To the tune of over 288k Threads followers and anywhere between 3-8M monthly impressions. We had to know how they manage that kind of content schedule. Esteban broke it down for us. There are 4 things that make it work: * They conduct a weekly analysis with Claude on their posts that "worked" and those that flopped * They clip and save viral post frameworks throughout the week they see working for others * They use a tool called Publer where they batch out and schedule all their content for the week every Monday * They wait out Threads' link penalty: the CTA never goes in the first pos - it drops 10-30 minutes later once the algorithm's already decided the post is worth showing people We actually broke down Esteban's whole content machine in more depth and detail right here: The 36k Subscriber Content Machine ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) (it's 100% free for you as a subscriber) --------------------------------------------------- 5. The New High Value Channel That's Surprised Them --------------------------------------------------- Threads is their main social media channel. But Esteban told us they've increased their focus on another platform... Substack Notes. It seems obvious since they already run ADHD Weasel on Substack. But they only just started using it in earnest. And Esteban has already seen some impressive results. The subscribers they get from Notes are actually more valuable than those from Threads. His hypothesis is that since these subscribers are already in the Substack ecosystem, they're way more likely to convert to a paid subscription. And it's proving to be the case. He told us that one Substack Notes subscriber is worth 10x a Threads subscriber. So despite Threads driving more subs, Notes is driving more value. We get even further in the weeds with all of this in our conversation with Esteban. Hop over to the 36k Subscriber Content Machine ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) below:​ -->The 36k Subscriber Content Machine ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) The 36k Subscriber Content Machine ↗ ( https://chenell.notion.site/The-Content-Machine-That-Drove-36k-Subs-3a5849bbb2f880d0941fd52a663f0bc3 )​Or you can listen to our conversation here ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/qvh8h8ud90eqq5sguk/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvZXN0ZWJhbi1wZXJleg== ) for even more. IN CASE YOU MISSED IT --------------------------------------------------------------------- ⏪ The strategy (and mistakes) behind building a $500k/year membership --------------------------------------------------------------------- Jay Clouse is someone who knows memberships and how to build community the right way. He's consulted with some big names in the space, like Pat Flynn and Ali Abdaal - and in 2022 he launched his own private community. Now, 4.5 years later... * his membership has over 340 members * and it drives nearly $500k in annual revenue We had Jay on the Growth In Reverse Podcast to hear his biggest lessons (and mistakes) from running his own membership, how it's evolved and so much more, including: * The metric more important than growth * Why bigger isn't always better * How using scarcity in your marketing can backfire * How scaling too fast can put a community's culture at risk ​​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! ​ -->Listen to the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/g3hnhwum4kgxx8b3u9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) Listen to the episode ↗ ( https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF ) ​ Chenell ​ P.S. Have questions about whether Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) is right for you? Hit reply and I'll answer them. ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/9qhzhdudol4nnobzu3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 )​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/5qum7890o7f7hn65zn4f6h9rkr587bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 ) if you want to.

PLUS: don’t start your next landing page/email from a blank screen  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ In partnership with: AirOps ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​​ ------------------------------------------------------------- Don't start your next landing page from a blank screen again. ------------------------------------------------------------- I’ve just added a new resource to the Growth In Reverse Pro membership ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) - and it could save you hours of searching, guessing, and rewriting. It’s called The Swipe Files: a growing, searchable library of proven marketing examples you can study - and templates you can make your own. Inside, you’ll find standout examples of: * Landing pages * Sales pages * Welcome emails * Thank-you pages * Media kits * Re-engagement emails * And more Every swipe file includes both the original example and a practical template you can replicate. And because inspiration is only useful when you can actually find it, the entire library is filterable. Choose the type of example you need and get straight to the good stuff - without endless scrolling. ​ Best of all, this is only the beginning. As I find more examples while reverse-engineering the growth stories of top creators, I’ll continue adding them to the library. The Swipe Files - and plenty of other valuable resources - are included with every Growth In Reverse Pro membership. Stop starting from scratch. Start with something that works. Explore Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) today.​ -->Explore Growth In Reverse Pro ↗ ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) Explore Growth In Reverse Pro ↗ ( https://growthinreverse.com/pro/ )​ In partnership with: AirOps ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Is AI search sending people to your website…or someone else’s? More people are using ChatGPT, Perplexity, and other AI tools to research software before they buy. But the question is: Is your company showing up? ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 )​ On August 5th, Josh Grant (founder of StackedGTM and former VP of Growth at Webflow) is joining AirOps to share practical strategies for turning AI search into real pipeline. He’ll cover: * Why AI search is already driving buying decisions * How comparison pages can help you capture high-intent traffic * Ways to make pricing and feature pages more likely to be cited by AI * Why sites like G2, Capterra, and Reddit matter more than ever * How to measure AI’s impact beyond last-click attribution If your team is thinking about SEO, AI search, or demand generation, this is a conversation worth joining. 👉 Save your free spot here. ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 ) Can’t make it live? Register anyway and they’ll send you the recording. -->Save your seat ↗ ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/p8hehqu4nlr88xaru3/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvYWktc2VhcmNoLXBpcGVsaW5lLXJlY292ZXJ5LXNwcmludC13aXRoLWpvc2gtZ3JhbnQ_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Kb3NoX0dyYW50XzMwRGF5X1NwcmludF8wOC0wNS0yMDI2 ) Save your seat ↗ ( https://www.airops.com/events/ai-search-pipeline-recovery-sprint-with-josh-grant?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Webinar_Josh_Grant_30Day_Sprint_08-05-2026 ) Want to get your brand in front of 35k+ subscribers? Get in touch here ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/6qhehoulmdx00xt9uk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3I= ). --------------------------------------- 🤿 They got 2800 subscribers in 23 days. --------------------------------------- ADHD Weasel didn't publish their first Substack newsletter until February 7th, 2025. Now less than 18 months later, they have... → 36,000 free subscribers→ 830 paid subscribers→ $100K in subscription revenue→ 288,000 followers on Threads. There's another extra fun thing they did: they launched a quiz as a lead magnet after hearing my talk at New Media Summit in February (you can watch that talk here ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/kkhmh2unk3z44raku7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== )). The quiz they launched managed to get them another 2,800 subscribers in around 3 weeks. We had Esteban Perez, cofounder of ADHD Weasel on our podcast to tell us the whole story. Let's get into how they did it. ​ ----------------------- 1. The Failed App Pivot ----------------------- Esteban and his cofounder didn't start with a newsletter. They started with an app to help eliminate food waste. But it failed. Nobody downloaded it. Except people with ADHD. So they did more digging. Turns out there was a whole niche audience they had tapped into: late-diagnosed ADHDers. What I love about this discovery is the path they took to get there. Esteban and his cofounder didn't just look at the data and make a decision. They actually got on calls with more than 200 people over 6 months. That's how the ADHD Weasel newsletter was born. Not out of guessing, but out of first-party research. (This is just like what Sam Vander Wielen told us when she came on our podcast. She's held calls with over 1,000 people to figure out exactly what they need. That's why she can have multiple six-figure product launches per year.) ---------------------------- 2. The Quiz As a Lead Magnet ---------------------------- Esteban and his cofounder were at New Media Summit in February. So was I. As I was sharing onstage the stories of Charlie Dice & Milly Tamati - and how they both had exploded their newsletter growth with a quiz as a lead magnet - Esteban was in the audience taking notes. And he couldn't stop thinking about it. Less than two weeks after seeing my talk, they launched the Weasel Quiz ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/58hvh8ugrz3llxi7u4/aHR0cHM6Ly93ZWFzZWwtcXVpei52ZXJjZWwuYXBwLw== ). They used Threads to drive organic sign-ups and Meta ads to drive paid growth. And it worked really, really well. In fact, Esteban sent me a whole report with all the numbers. * from 17 subs/day to → 125/day average * 308 daily subs (peak day) * ~2,800 subs in 23 days from quiz ​ The bonus to using a quiz as a lead magnet is you get first-party data. The Weasel Quiz groups subscribers into 6 categories. So Esteban created segments to customize the onboarding experience for each. -------------------------------------- 3. The Tool Stack To $100k+ in Revenue -------------------------------------- ADHD Weasel lives on Substack. So customization and segmentation isn't really possible. So Esteban first uploads all the quiz data (including email addresses) into a beehiiv. Esteban said they use beehiiv more as a marketing tool than an ESP. All the appropriate tags and segmentation are saved there. Then all the email addresses get uploaded twice a week into Substack. And right now it's a 100% manual process. Which begged the question: why not just use beehiiv as your ESP? The short answer: they started on Substack and run all the paid subscriptions through it. With around 830 paid subscribers (at $15/mo or $150/year), they are reluctant to make a hasty switch. Still, Esteban feels the pain of paying Substack "16%" of their revenue and feels the tension of using two ESPs. ---------------------------------------------------------- 4. The content engine behind 4-8M monthly views on Threads ---------------------------------------------------------- "We post about 110 times per week on Threads." Me and Dylan both nearly choked when Esteban told us that. Posting once per day is hard enough. Posting 12-15 times per day is wild! But it works! To the tune of over 288k Threads followers and anywhere between 3-8M monthly impressions. We had to know how they manage that kind of content schedule. Esteban broke it down for us. There are 4 things that make it work: * They conduct a weekly analysis with Claude on their posts that "worked" and those that flopped * They clip and save viral post frameworks throughout the week they see working for others * They use a tool called Publer where they batch out and schedule all their content for the week every Monday * They wait out Threads' link penalty: the CTA never goes in the first pos - it drops 10-30 minutes later once the algorithm's already decided the post is worth showing people We actually broke down Esteban's whole content machine in more depth and detail right here: The 36k Subscriber Content Machine ↗ ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) (it's 100% free for you as a subscriber) --------------------------------------------------- 5. The New High Value Channel That's Surprised Them --------------------------------------------------- Threads is their main social media channel. But Esteban told us they've increased their focus on another platform... Substack Notes. It seems obvious since they already run ADHD Weasel on Substack. But they only just started using it in earnest. And Esteban has already seen some impressive results. The subscribers they get from Notes are actually more valuable than those from Threads. His hypothesis is that since these subscribers are already in the Substack ecosystem, they're way more likely to convert to a paid subscription. And it's proving to be the case. He told us that one Substack Notes subscriber is worth 10x a Threads subscriber. So despite Threads driving more subs, Notes is driving more value. We get even further in the weeds with all of this in our conversation with Esteban. Hop over to the 36k Subscriber Content Machine ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) below:​ -->The 36k Subscriber Content Machine ↗ ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/25h2h9u3kelnnwa8u4/aHR0cHM6Ly9jaGVuZWxsLm5vdGlvbi5zaXRlL1RoZS1Db250ZW50LU1hY2hpbmUtVGhhdC1Ecm92ZS0zNmstU3Vicy0zYTU4NDliYmIyZjg4MGQwOTQxZmQ1MmE2NjNmMGJjMw== ) The 36k Subscriber Content Machine ↗ ( https://chenell.notion.site/The-Content-Machine-That-Drove-36k-Subs-3a5849bbb2f880d0941fd52a663f0bc3 )​Or you can listen to our conversation here ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/qvh8h8ud90eqq5sguk/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvZXN0ZWJhbi1wZXJleg== ) for even more. IN CASE YOU MISSED IT --------------------------------------------------------------------- ⏪ The strategy (and mistakes) behind building a $500k/year membership --------------------------------------------------------------------- Jay Clouse is someone who knows memberships and how to build community the right way. He's consulted with some big names in the space, like Pat Flynn and Ali Abdaal - and in 2022 he launched his own private community. Now, 4.5 years later... * his membership has over 340 members * and it drives nearly $500k in annual revenue We had Jay on the Growth In Reverse Podcast to hear his biggest lessons (and mistakes) from running his own membership, how it's evolved and so much more, including: * The metric more important than growth * Why bigger isn't always better * How using scarcity in your marketing can backfire * How scaling too fast can put a community's culture at risk ​​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! ​ -->Listen to the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/g3hnhwum4kgxx8b3u9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) Listen to the episode ↗ ( https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF ) ​ Chenell ​ P.S. Have questions about whether Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/x0hph3ue5lkxxxfgul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) is right for you? Hit reply and I'll answer them. ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p/9qhzhdudol4nnobzu3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p )​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/4zuzg2vo37uehpx0np7bxh63p3gzxi4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60ltwe00p ) if you want to.

Plus:  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv )​ Happy Sunday! Can you imagine having a newsletter or monetization question you can't Google, and getting an answer within minutes? That's what's waiting for you inside of Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ). Recently, Greg was trying to figure out how to best incorporate specific sponsors into his newsletter...so he went into the community forum and asked for feedback. ​ The same day there were 8 replies on the post. And he was off to the races. Pretty fun, huh? We're having conversations and learning from one another all the time about growing and monetizing our newsletters. Note: I'm getting ready to close enrollment in Pro as we revamp a few things, so if you're interested in joining, head over here and apply to join us ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ). We'll see if it's the right match for you - and I can even show you around a bit. Okay, a quick word from our awesome sponsor today, and then a story about a $624k newsletter. ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. I've gone back to this document multiple times because he covers everything from 10 years of building: marketing, team building, finance, marketing automation, and even lifestyle lessons he's learned from building this incredibly successful business. If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) for free.​ -->​​Download the Case Study Today ↗​ ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) ​​Download the Case Study Today ↗​ ( https://ollyrichards.co/newsletter-gir/ )​ Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/vqh3hmuo9969qpbwul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------------------------ 🤿 From 0 subscribers to a $624k newsletter ------------------------------------------ He had no audience in 2021. But just 3 years later, he had over 300k followers and 105k email subscribers ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ). He's been able to turn that audience into $624k annual recurring revenue with his paid newsletter (that's a conservative estimate). ​ I wrote the full deep dive on how he hit that 100k email subscriber number, and we got to chat with him afterwards to confirm a few things. We get into: 1. Optimizing for the internal share. Aakash realized a lot of his paying subscribers were coming from one source. So he doubled down and focused on optimizing for those people to share it with friends. You've gotta see this, it's brilliant. 2. Creator collabs. Coming together with other creators can be really impactful, as well as make your life a little easier. Aakash seems to be doing this more and more, and there is likely a good reason behind it. 3. Reverse engineering success. You know I love this one. Figuring out how other creators have built their newsletter and finding a way to replicate that is smart - and it clearly worked for Aakash as well. And so much more. Aakash now has over 230k email subscribers, but this week's deep dive shares the growth levers that got him to his first 100k - which for most of us is the more important story to follow. How did he do it? You can read the full story in this week's deep dive ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ).​ -->Read the deep dive ↗ ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ) Read the deep dive ↗ ( https://growthinreverse.com/aakash-gupta/ )​ IN CASE YOU MISSED IT --------------------------------------------------------------------- ⏪ The strategy (and mistakes) behind builidng a $500k/year membership --------------------------------------------------------------------- Jay Clouse is someone who knows memberships and how to build community the right way. He's consulted with some big names in the space, like Pat Flynn and Ali Abdaal - and in 2022 he launched his own private community. Now, 4.5 years later... * his membership has over 340 members * and it drives nearly $500k in annual revenue We had Jay on the Growth In Reverse Podcast to hear his biggest lessons (and mistakes) from running his own membership, how it's evolved and so much more, including: * The metric more important than growth * Why bigger isn't always better * How using scarcity in your marketing can backfire * How scaling too fast can put a community's culture at risk ​​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! ​ -->Listen to the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/m2h7h6u366x6lmuluq/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) Listen to the episode ↗ ( https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF ) I hope you have a great week! Chenell ​ P.S. Have you considered joining the Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) but weren't sure if it was right for you? Hit reply and let me know, I'll answer your questions asap :) P.P.S. Did you know we have a 30 day money-back guarantee? If you join and decide it's not right for you, I'll refund your money. No hard feelings. ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/dphehmue99x925flu4/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/e0hph0u733z3d5b7u2/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/38ugdmer3dfkh2e5x9qsrh45nex7qb3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) if you want to.

Plus:  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv )​ Happy Sunday! Can you imagine having a newsletter or monetization question you can't Google, and getting an answer within minutes? That's what's waiting for you inside of Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ). Recently, Greg was trying to figure out how to best incorporate specific sponsors into his newsletter...so he went into the community forum and asked for feedback. ​ The same day there were 8 replies on the post. And he was off to the races. Pretty fun, huh? We're having conversations and learning from one another all the time about growing and monetizing our newsletters. Note: I'm getting ready to close enrollment in Pro as we revamp a few things, so if you're interested in joining, head over here and apply to join us ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ). We'll see if it's the right match for you - and I can even show you around a bit. Okay, a quick word from our awesome sponsor today, and then a story about a $624k newsletter. ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. I've gone back to this document multiple times because he covers everything from 10 years of building: marketing, team building, finance, marketing automation, and even lifestyle lessons he's learned from building this incredibly successful business. If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) for free.​ -->​​Download the Case Study Today ↗​ ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/08hwhgu26646p7apu5/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) ​​Download the Case Study Today ↗​ ( https://ollyrichards.co/newsletter-gir/ )​ Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/vqh3hmuo9969qpbwul/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------------------------ 🤿 From 0 subscribers to a $624k newsletter ------------------------------------------ He had no audience in 2021. But just 3 years later, he had over 300k followers and 105k email subscribers ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ). He's been able to turn that audience into $624k annual recurring revenue with his paid newsletter (that's a conservative estimate). ​ I wrote the full deep dive on how he hit that 100k email subscriber number, and we got to chat with him afterwards to confirm a few things. We get into: 1. Optimizing for the internal share. Aakash realized a lot of his paying subscribers were coming from one source. So he doubled down and focused on optimizing for those people to share it with friends. You've gotta see this, it's brilliant. 2. Creator collabs. Coming together with other creators can be really impactful, as well as make your life a little easier. Aakash seems to be doing this more and more, and there is likely a good reason behind it. 3. Reverse engineering success. You know I love this one. Figuring out how other creators have built their newsletter and finding a way to replicate that is smart - and it clearly worked for Aakash as well. And so much more. Aakash now has over 230k email subscribers, but this week's deep dive shares the growth levers that got him to his first 100k - which for most of us is the more important story to follow. How did he do it? You can read the full story in this week's deep dive ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ).​ -->Read the deep dive ↗ ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/l2heh6ulmmpmdlhgu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Fha2FzaC1ndXB0YS8= ) Read the deep dive ↗ ( https://growthinreverse.com/aakash-gupta/ )​ IN CASE YOU MISSED IT --------------------------------------------------------------------- ⏪ The strategy (and mistakes) behind builidng a $500k/year membership --------------------------------------------------------------------- Jay Clouse is someone who knows memberships and how to build community the right way. He's consulted with some big names in the space, like Pat Flynn and Ali Abdaal - and in 2022 he launched his own private community. Now, 4.5 years later... * his membership has over 340 members * and it drives nearly $500k in annual revenue We had Jay on the Growth In Reverse Podcast to hear his biggest lessons (and mistakes) from running his own membership, how it's evolved and so much more, including: * The metric more important than growth * Why bigger isn't always better * How using scarcity in your marketing can backfire * How scaling too fast can put a community's culture at risk ​​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! ​ -->Listen to the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/m2h7h6u366x6lmuluq/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) Listen to the episode ↗ ( https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF ) I hope you have a great week! Chenell ​ P.S. Have you considered joining the Growth In Reverse Pro ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/8ghqh3uo66867galu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Byby8= ) but weren't sure if it was right for you? Hit reply and let me know, I'll answer your questions asap :) P.P.S. Did you know we have a 30 day money-back guarantee? If you join and decide it's not right for you, I'll refund your money. No hard feelings. ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/dphehmue99x925flu4/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5/e0hph0u733z3d5b7u2/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/lmu3x0eg2ksmhn8mqvoi6h8d0q79vc5w0l95xnpdrp978080oll8kn62moooxzoo65xpdwv95kxr98pe5rxnkn4m8e73wrx94552wp7q7wl5n235gqdo47nodq8t7roo5 ) if you want to.

Here are the 3 biggest lessons he shared - and a HUGE mistake  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Happy Sunday! Last week, I mentioned a survey ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) I was doing to learn more about you and what I can help most with. It will only take 67 seconds. If you think I'm kidding, here is the actual screenshot of the average time it's taken people to complete this: ​ It's fun that that number has held as hundreds of people take this. So, do you have 67 seconds to answer a few questions ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) and help out? ​I appreciate you!​ -->67 seconds starts...now! ↗ ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) 67 seconds starts...now! ↗ ( https://forms.growthinreverse.com/r/2026-survey?email=m@email.gomodulr.com )​ ------------------------------------------------------------------------------------------ 🤿 Jay built a 340-member community that earns close to $500k/year. Here's what he told us. ------------------------------------------------------------------------------------------ Jay Clouse is someone who knows memberships and how to build community the right way. Pat Flynn even contracted Jay Clouse to help him develop and grow the SPI Community. Then in 2021, Jay was winding down his work with Pat. After building communities for years, Jay felt like something was missing from his life. So he launched the Creator Companion Club in early 2022. It was a private community with a paid membership. It had a 200-member cap, and one price tier around $1000/year. Fun fact: I was one of the early members of the Creative Companion Club. Now, 4.5 years later... * the Creator Companion Club is called The Lab * the 200-member cap is gone * there are 3 membership tiers * there are over 340 members * and it drives nearly $500k in annual revenue ----------------------------- 3 Membership Lessons From Jay ----------------------------- Lesson #1 - The Most Important Metric Isn't Growth -------------------------------------------------- Of course Jay cares about growing his membership. But I won't bury the lede: he cares a lot more about retention. Jay told us: "I really care about retention more than anything else. When somebody discontinues their membership, like, I do feel it sort of personally." ​Jay Clouse And it makes sense. High retention is a strong signal members are getting value from the community. Churn is a signal of the opposite. That's likely why it hurts Jay personally. So what does Jay do to keep his retention rate high? Personal Welcome Calls. Every new member schedules a 20-minute call with Jay directly. He says it helps him learn about members, improves mastermind matching, and lets him make better introductions. It doesn't scale. But Jay said he'll do it as long as he can. Mastermind Groups. Jay noticed retention goes up noticeably when members are in an active mastermind group. It's one of his strongest retention levers. But it comes with the trade-off of those members engaging less in the broader community. Offline Events. Jay had just wrapped up The Lab's 2nd annual "The Lab Offline" event in Boise - it was Awesome! While it comes with a cost, it does wonders for retention. For members who aren't "forum people", the annual in-person event is enough on its own to justify renewing. The Onboarding Sequence. The Lab's current onboarding experience does 3 things: 1) shortens the course so new members can finish it in the same session they signed up 2) directs them to the private podcast feed so they stay connected form anywhere 3) uses DM automations to personalize their experience. Engagement Monitoring. Jay's team tracks internal "risk scores" based on member activity and flags people who go quiet. ​ Lesson #2 - Bigger Isn't Always Better -------------------------------------- Jay had a 200-member cap on The Lab a few years. But he removed it when he realized 200 members is not enough to create meaningful density. "Communities benefit from diversity, but they also benefit from some level of sameness."​Jay Clouse Here's what Jay means. At 200 members, Jay couldn't guarantee enough of the right people in the same niche, on the same platform, or even in the same city. So he thinks about density in three ways: * Niche density — enough members in the same content niche to have genuinely useful peer conversations * Platform density — enough people focused on the same platform to share what's actually working right now * Geographic density — enough members in the same region to host local events without Jay having to be there Jay didn't eliminate the 200-member cap to because he wanted to 10x growth. Instead, he understood that having 50 members focused on growing on Instagram was a lot better than only having 18. Density is valuable. ​ Lesson #3 - Scarcity Marketing Can Backfire ------------------------------------------- When The Lab still had a membership cap, Jay leveraged scarcity to drum up more members. One February, as The Lab approached the 200-member cap, Jay notified his audience on social media and email that "only XX spots are left" to join The Lab. Every time someone else joined, he would update that number. The urgency was real, the FOMO was real, and it worked. The Lab had its highest revenue month to date. Then February came around the following year - and it was his highest-ever month of churn ever... The members who joined because of the cap countdown had mostly joined because of the urgency and scarcity. They weren't properly nurtured. They jumped from the top-of-funnel right down to the bottom where they made a hasty decision to buy. And when renewal time came, many of them cancelled their membership. Jay's takeaway: "The strongest marketing levers sometimes are not exactly what people actually need." ​Jay Clouse Damn. That's a tough but important lesson to learn. Jay shared a lot more in our chat, including: * What to think through before launching a membership (and the design mistake that burns most people) * The "mid-boarding" gap that kills retention in a lot of memberships * Why mastermind groups increase renewal rates but decrease community-wide engagement * Why offline events are a retention tool, not a growth tool - and how to do them on a budget * How scaling too fast can put a community's culture at risk I'd love to hear what your biggest takeaway from this chat with Jay was.​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/25h2h9u3plwgxrs8u4/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1MNVVPOGNfeGtadyZsaXN0PVBMSTgwUGNmaDlLRnhoeXQweGtkOVViSU50bkRfRG90TmY= ) Watch the episode ↗ ( https://www.youtube.com/watch?v=L5UO8c_xkZw&list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf )You can listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/qvh8h8udmepv37hguk/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/g3hnhwum8gwn2la3u9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ Or wherever you get your podcasts! ----------------------------------------------------------- 🎙️ 17 Proven Ways to Grow and Monetize Your Online Business ----------------------------------------------------------- I was on the Side Hustle Show ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/9qhzhdudv4rx8xizu3/aHR0cHM6Ly93d3cuc2lkZWh1c3RsZW5hdGlvbi5jb20vMTctcHJvdmVuLXRhY3RpY3MtdG8tZ3Jvdy1hbmQtbW9uZXRpemUteW91ci1vbmxpbmUtYnVzaW5lc3Mv ) with my friend Nick Loper last week. We talked through 17 real examples from other newsletter owners and creators, grouped into 3 buckets: * Growing your list * Keeping subscribers engaged * Turning subscribers into paying customers A common theme in this episode is tapping into other people’s audiences, often on social media, in a way that’s tasteful and tactful instead of spammy - because, who wants that?? :) You can read the full breakdown here ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/9qhzhdudv4rx8xizu3/aHR0cHM6Ly93d3cuc2lkZWh1c3RsZW5hdGlvbi5jb20vMTctcHJvdmVuLXRhY3RpY3MtdG8tZ3Jvdy1hbmQtbW9uZXRpemUteW91ci1vbmxpbmUtYnVzaW5lc3Mv ), or listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/3ohphdu35xgr89upun/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNzFSQlhLU1Y0MHBLY2UzU2l6Q25IYg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/n2hohquv920g4ku0ug/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC90aGUtc2lkZS1odXN0bGUtc2hvdy9pZDY1NTEzNTI5Mj9pPTEwMDA3NzUxNDg1NjE= )​ ​ I hope you have a great week! Chenell ​ P.S. I've done surveys like this in the past, but we all change and evolve. So can we get a little update ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )? I appreciate your 67 seconds! ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/48hvh7umdw8932iqu7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992/wnh2h6uq2m64dralux/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/8ku4rgq5x8boh2mkop6ukhkopnwkdto9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbzv992 ) if you want to.

Here are the 3 biggest lessons he shared - and a HUGE mistake  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Happy Sunday! Last week, I mentioned a survey ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) I was doing to learn more about you and what I can help most with. It will only take 67 seconds. If you think I'm kidding, here is the actual screenshot of the average time it's taken people to complete this: ​ It's fun that that number has held as hundreds of people take this. So, do you have 67 seconds to answer a few questions ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) and help out? ​I appreciate you!​ -->67 seconds starts...now! ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) 67 seconds starts...now! ↗ ( https://forms.growthinreverse.com/r/2026-survey?email=b@email.gomodulr.com )​ ------------------------------------------------------------------------------------------ 🤿 Jay built a 340-member community that earns close to $500k/year. Here's what he told us. ------------------------------------------------------------------------------------------ Jay Clouse is someone who knows memberships and how to build community the right way. Pat Flynn even contracted Jay Clouse to help him develop and grow the SPI Community. Then in 2021, Jay was winding down his work with Pat. After building communities for years, Jay felt like something was missing from his life. So he launched the Creator Companion Club in early 2022. It was a private community with a paid membership. It had a 200-member cap, and one price tier around $1000/year. Fun fact: I was one of the early members of the Creative Companion Club. Now, 4.5 years later... * the Creator Companion Club is called The Lab * the 200-member cap is gone * there are 3 membership tiers * there are over 340 members * and it drives nearly $500k in annual revenue ----------------------------- 3 Membership Lessons From Jay ----------------------------- Lesson #1 - The Most Important Metric Isn't Growth -------------------------------------------------- Of course Jay cares about growing his membership. But I won't bury the lede: he cares a lot more about retention. Jay told us: "I really care about retention more than anything else. When somebody discontinues their membership, like, I do feel it sort of personally." ​Jay Clouse And it makes sense. High retention is a strong signal members are getting value from the community. Churn is a signal of the opposite. That's likely why it hurts Jay personally. So what does Jay do to keep his retention rate high? Personal Welcome Calls. Every new member schedules a 20-minute call with Jay directly. He says it helps him learn about members, improves mastermind matching, and lets him make better introductions. It doesn't scale. But Jay said he'll do it as long as he can. Mastermind Groups. Jay noticed retention goes up noticeably when members are in an active mastermind group. It's one of his strongest retention levers. But it comes with the trade-off of those members engaging less in the broader community. Offline Events. Jay had just wrapped up The Lab's 2nd annual "The Lab Offline" event in Boise - it was Awesome! While it comes with a cost, it does wonders for retention. For members who aren't "forum people", the annual in-person event is enough on its own to justify renewing. The Onboarding Sequence. The Lab's current onboarding experience does 3 things: 1) shortens the course so new members can finish it in the same session they signed up 2) directs them to the private podcast feed so they stay connected form anywhere 3) uses DM automations to personalize their experience. Engagement Monitoring. Jay's team tracks internal "risk scores" based on member activity and flags people who go quiet. ​ Lesson #2 - Bigger Isn't Always Better -------------------------------------- Jay had a 200-member cap on The Lab a few years. But he removed it when he realized 200 members is not enough to create meaningful density. "Communities benefit from diversity, but they also benefit from some level of sameness."​Jay Clouse Here's what Jay means. At 200 members, Jay couldn't guarantee enough of the right people in the same niche, on the same platform, or even in the same city. So he thinks about density in three ways: * Niche density — enough members in the same content niche to have genuinely useful peer conversations * Platform density — enough people focused on the same platform to share what's actually working right now * Geographic density — enough members in the same region to host local events without Jay having to be there Jay didn't eliminate the 200-member cap to because he wanted to 10x growth. Instead, he understood that having 50 members focused on growing on Instagram was a lot better than only having 18. Density is valuable. ​ Lesson #3 - Scarcity Marketing Can Backfire ------------------------------------------- When The Lab still had a membership cap, Jay leveraged scarcity to drum up more members. One February, as The Lab approached the 200-member cap, Jay notified his audience on social media and email that "only XX spots are left" to join The Lab. Every time someone else joined, he would update that number. The urgency was real, the FOMO was real, and it worked. The Lab had its highest revenue month to date. Then February came around the following year - and it was his highest-ever month of churn ever... The members who joined because of the cap countdown had mostly joined because of the urgency and scarcity. They weren't properly nurtured. They jumped from the top-of-funnel right down to the bottom where they made a hasty decision to buy. And when renewal time came, many of them cancelled their membership. Jay's takeaway: "The strongest marketing levers sometimes are not exactly what people actually need." ​Jay Clouse Damn. That's a tough but important lesson to learn. Jay shared a lot more in our chat, including: * What to think through before launching a membership (and the design mistake that burns most people) * The "mid-boarding" gap that kills retention in a lot of memberships * Why mastermind groups increase renewal rates but decrease community-wide engagement * Why offline events are a retention tool, not a growth tool - and how to do them on a budget * How scaling too fast can put a community's culture at risk I'd love to hear what your biggest takeaway from this chat with Jay was.​Are you running your own membership community - or thinking about starting one? Hit reply and let me know! -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/25h2h9u3plwgxrs8u4/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1MNVVPOGNfeGtadyZsaXN0PVBMSTgwUGNmaDlLRnhoeXQweGtkOVViSU50bkRfRG90TmY= ) Watch the episode ↗ ( https://www.youtube.com/watch?v=L5UO8c_xkZw&list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf )You can listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/qvh8h8udmepv37hguk/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/g3hnhwum8gwn2la3u9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ Or wherever you get your podcasts! ----------------------------------------------------------- 🎙️ 17 Proven Ways to Grow and Monetize Your Online Business ----------------------------------------------------------- I was on the Side Hustle Show ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/9qhzhdudv4rx8xizu3/aHR0cHM6Ly93d3cuc2lkZWh1c3RsZW5hdGlvbi5jb20vMTctcHJvdmVuLXRhY3RpY3MtdG8tZ3Jvdy1hbmQtbW9uZXRpemUteW91ci1vbmxpbmUtYnVzaW5lc3Mv ) with my friend Nick Loper last week. We talked through 17 real examples from other newsletter owners and creators, grouped into 3 buckets: * Growing your list * Keeping subscribers engaged * Turning subscribers into paying customers A common theme in this episode is tapping into other people’s audiences, often on social media, in a way that’s tasteful and tactful instead of spammy - because, who wants that?? :) You can read the full breakdown here ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/9qhzhdudv4rx8xizu3/aHR0cHM6Ly93d3cuc2lkZWh1c3RsZW5hdGlvbi5jb20vMTctcHJvdmVuLXRhY3RpY3MtdG8tZ3Jvdy1hbmQtbW9uZXRpemUteW91ci1vbmxpbmUtYnVzaW5lc3Mv ), or listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/3ohphdu35xgr89upun/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNzFSQlhLU1Y0MHBLY2UzU2l6Q25IYg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/n2hohquv920g4ku0ug/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC90aGUtc2lkZS1odXN0bGUtc2hvdy9pZDY1NTEzNTI5Mj9pPTEwMDA3NzUxNDg1NjE= )​ ​ I hope you have a great week! Chenell ​ P.S. I've done surveys like this in the past, but we all change and evolve. So can we get a little update ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ugd3204eb7u4/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )? I appreciate your 67 seconds! ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/48hvh7umdw8932iqu7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/wnh2h6uq2m64dralux/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/0vu59kpzv9b9h93q2w6hlhv7eq6w9bgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk ) if you want to.

Plus: I need your help - 67 seconds to make this email better?  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Happy Sunday! Do you have 67 seconds to help me out? I want to help you grow and monetize your audience. But, I have way too many ideas, and I want to make sure I'm actually helping you and not just throwing spaghetti at a wall and hoping you like it. So, I want to get your feedback. If you could take 67 seconds (the official time), to answer a few questions ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) it would mean a lot to me. ​....and save me a lot of spaghetti. 🍝​ -->Continue to the Survey ↗ ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) Continue to the Survey ↗ ( https://forms.growthinreverse.com/r/2026-survey?email=b@email.gomodulr.com )​ ----------------------------------------------------------------------------------- ⏪ They sent their first email to 78 people. Now 4.7 million get their daily emails. ----------------------------------------------------------------------------------- In 2017, the co-founders of 1440 sent their very first daily email - to a whopping 78 readers. Today, 1440 is approaching 5 million subscribers (4.7m to be more exact). The company earns over $1 million in revenue per employee ,with 25 employees. And now they're expanding beyond newsletters. 1440 is building "Pinterest for knowledge" (more on that below!) I had the pleasure of interviewing Tim Huelskamp, cofounder & CEO of 1440, during a live recording ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/p8hehqu4wzmkkebru3/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvdGltLWh1ZWxza2FtcA== ) in NYC for The Newsletter Conference. In classic Growth In Reverse fashion, I brought out the 1440 growth chart onstage and Tim dove into how their team has grown their list over the last 9 years. ​ Tim shared some other powerful insights from his experience growing a newsletter business. He shared: * Why they spent the first 7–8 months focused entirely on product before touching growth * Their decision to remove images entirely from their emails * The "Washing Machine" growth tactic: how the team got scrappy building their list with no budget * How studying advertising greats like Ogilvy and Hopkins helped shape 1440's FB ad strategy * A discovery that tripled their sponsor revenue without adding any new advertisers * How they charge ~$100k in advertising per email send - and advertisers keep coming back, some for 6-7 years Tim also told me and the audience how 1440 is expanding beyond "just" a newsletter with what they're calling 1440 Topics. ------------------------------------------------------- 1440 Topics: If Pinterest and Reddit had a Content Baby ------------------------------------------------------- I love how 1440 is thinking about content beyond the inbox. Tim said: "One of our principles is swing for the fences. It's like, how do you take this audience of curious people, know what they love, and then go really big?" The "big swing" Tim's referencing is their new Topics deep dives. ​ The signal was strong: 1440's audience was telling them they wanted more information on topics like venture capital, CRISPR, 410Ks, and executive orders. So they listened. Tim's team built out information verticals like Business, Health, Science (etc) - then they researched topics in those niches and published deep dives. This is Insanely Valuable Content done right. And it's working. The entire ad inventory for the Business & Finance vertical is sold out for the rest of the year - and it was bought by one financial services company! --------------------- The 1440 Growth Story --------------------- We touch on growth, Topics and a lot more in this 31-minute chat in front of a live audience. -->Listen Now ↗ ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/p8hehqu4wzmkkebru3/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvdGltLWh1ZWxza2FtcA== ) Listen Now ↗ ( https://podcast.growthinreverse.com/episodes/tim-huelskamp ) I'd love to hear what your biggest takeaway from this chat was. I had so many ideas rattling around in my brain after this chat, I hope it gets your brain rattling too. You can listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/x0hph3uevwo88gfgul/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/6qhehoul87zvkvs9uk/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ I hope you have a great week! Chenell ​ P.S. I've done surveys like this in the past, but we all change and evolve. So can we get a little update ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9YiU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )? I appreciate you 68 seconds! ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/kkhmh2un0lrgdduku7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4/58hvh8ugdmqpvna7u4/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/gkupv02wxvt5hl4zd3dtrh8opnmlvi8zwxne2dp6mnlnv8w40758vloop2np30rrkxnzeedv3nz2lln46vggz8k52xwnpv3q8ggl8zq673e8z06e595z4288r29t9xee4 ) if you want to.

Plus: I need your help - 67 seconds to make this email better?  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Happy Sunday! Do you have 67 seconds to help me out? I want to help you grow and monetize your audience. But, I have way too many ideas, and I want to make sure I'm actually helping you and not just throwing spaghetti at a wall and hoping you like it. So, I want to get your feedback. If you could take 67 seconds (the official time), to answer a few questions ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) it would mean a lot to me. ​....and save me a lot of spaghetti. 🍝​ -->Continue to the Survey ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== ) Continue to the Survey ↗ ( https://forms.growthinreverse.com/r/2026-survey?email=m@email.gomodulr.com )​ ----------------------------------------------------------------------------------- ⏪ They sent their first email to 78 people. Now 4.7 million get their daily emails. ----------------------------------------------------------------------------------- In 2017, the co-founders of 1440 sent their very first daily email - to a whopping 78 readers. Today, 1440 is approaching 5 million subscribers (4.7m to be more exact). The company earns over $1 million in revenue per employee ,with 25 employees. And now they're expanding beyond newsletters. 1440 is building "Pinterest for knowledge" (more on that below!) I had the pleasure of interviewing Tim Huelskamp, cofounder & CEO of 1440, during a live recording ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/p8hehqu4wzmkkebru3/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvdGltLWh1ZWxza2FtcA== ) in NYC for The Newsletter Conference. In classic Growth In Reverse fashion, I brought out the 1440 growth chart onstage and Tim dove into how their team has grown their list over the last 9 years. ​ Tim shared some other powerful insights from his experience growing a newsletter business. He shared: * Why they spent the first 7–8 months focused entirely on product before touching growth * Their decision to remove images entirely from their emails * The "Washing Machine" growth tactic: how the team got scrappy building their list with no budget * How studying advertising greats like Ogilvy and Hopkins helped shape 1440's FB ad strategy * A discovery that tripled their sponsor revenue without adding any new advertisers * How they charge ~$100k in advertising per email send - and advertisers keep coming back, some for 6-7 years Tim also told me and the audience how 1440 is expanding beyond "just" a newsletter with what they're calling 1440 Topics. ------------------------------------------------------- 1440 Topics: If Pinterest and Reddit had a Content Baby ------------------------------------------------------- I love how 1440 is thinking about content beyond the inbox. Tim said: "One of our principles is swing for the fences. It's like, how do you take this audience of curious people, know what they love, and then go really big?" The "big swing" Tim's referencing is their new Topics deep dives. ​ The signal was strong: 1440's audience was telling them they wanted more information on topics like venture capital, CRISPR, 410Ks, and executive orders. So they listened. Tim's team built out information verticals like Business, Health, Science (etc) - then they researched topics in those niches and published deep dives. This is Insanely Valuable Content done right. And it's working. The entire ad inventory for the Business & Finance vertical is sold out for the rest of the year - and it was bought by one financial services company! --------------------- The 1440 Growth Story --------------------- We touch on growth, Topics and a lot more in this 31-minute chat in front of a live audience. -->Listen Now ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/p8hehqu4wzmkkebru3/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvdGltLWh1ZWxza2FtcA== ) Listen Now ↗ ( https://podcast.growthinreverse.com/episodes/tim-huelskamp ) I'd love to hear what your biggest takeaway from this chat was. I had so many ideas rattling around in my brain after this chat, I hope it gets your brain rattling too. You can listen to this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/x0hph3uevwo88gfgul/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/6qhehoul87zvkvs9uk/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ I hope you have a great week! Chenell ​ P.S. I've done surveys like this in the past, but we all change and evolve. So can we get a little update ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/z2hgh7ue23n99muzu0/aHR0cHM6Ly9mb3Jtcy5ncm93dGhpbnJldmVyc2UuY29tL3IvMjAyNi1zdXJ2ZXk_ZW1haWw9bSU0MGVtYWlsLmdvbW9kdWxyLmNvbQ== )? I appreciate you 68 seconds! ​ ​ Chenell Basilio ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/kkhmh2un0lrgdduku7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​ ​ ​​Change your email address here ( https://preferences.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/58hvh8ugdmqpvna7u4/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/0vugq3wxodt9h937odoalhv7q6grxfgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk ) if you want to.

...what a day!  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​ AirOps ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= )​ Happy Sunday! Tomorrow I'm hosting not one, but two live trainings ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 ) with my friend Nathan. It's gonna be a long day, but a fun one :) Are newsletters dead? Can you actually make money with them in 2026? How many subscribers do you need to make a great living?And so much more. If you want to come hang out and get your questions answered, grab your seat here. ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 ) We are hosting them at 12pm and 7pm ET to give you a chance to be there live. I hope to see you there :) Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= )​ --------------------------------------------------------------- Getting retrieved by AI search is not the same as getting cited --------------------------------------------------------------- ​ Your page can rank #1 and still get skipped when an AI system picks which sources to cite. The gap lives between the prompt, the fan-out (one prompt becomes a dozen sub-queries), and the page that actually lands in the final answer. On June 25 at 3pm ET, AirOps Head of Research, Oshen Davidson, breaks down where citation wins actually come from, alongside Melanie Dell'Olio (AI Solutions) and Josh Spilker (Head of Search Marketing). You'll walk away knowing why this happens, which page elements to pay attention to, how to spot pages that are surfaced but not selected, and then fix the right things first. They're also covering what to track beyond pure rankings so you know where you stand. 👉 Save your spot for this tactical webinar ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= ) built for teams who want AI visibility that moves pipeline.​ -->Save your spot ↗ ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= ) Save your spot ↗ ( https://www.airops.com/events/webinar-research-to-revenue-aeo-actions-oshen-davidson-melanie-dellolio?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Webinar_Oshen_Melanie_Research_Revenue ) ---------------------------------------------------------------------- ⏪ He built a successful 45-person business. Then fired himself. Twice. ---------------------------------------------------------------------- Steve Kamb started NerdFitness.com in 2009 and grew it into a 7-figure business while leading a 45-person team. Then he burned out. Hard. He didn't want to lead a big team, so he demoted himself from CEO to Marketing Manager. But he was still miserable. So he did something pretty drastic: He fired himself from his own business. NerdFitness.com is still a successful business - but the big difference is Steve is not running it. He's not even involved in any of the day-to-day. Instead, he's doing something that actually fills him up. He became an author and just released his second book. And it's aptly titled How To Try Again ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/reh8h9uml7ek36t6u6/aHR0cHM6Ly9zdGV2ZWthbWIuY29tL2hvd3RvdHJ5YWdhaW4vP3V0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNlLW5ld3NsZXR0ZXI= ). ---------------- How To Try Again ---------------- We had Steve on the podcast and he shared with us a helpful framework straight out of his book for how anyone can rebound from burnout. Steve calls it the PACT framework. It stands for Pause-Accept-Change-Try. How does it work, exactly? Taking Steve's own experience as an example - first he had to Pause and realize what he was doing wasn't working. Steve calls this the "how to not make things worse" phase. Everything he'd been doing for years wasn't making anything better - he was more miserable than ever. Steve couldn't work his way out of burnout. So he paused. Then he had to Accept he wasn't cut out to be a CEO or a manager. He also had to accept he loved writing despite it not being a "normal" career path. In his book, Steve explains "why 'normal' isn't normal, and that's normal." The next steps in Steve's formula are Change and Try. And he explains them a lot better than I can here, so check out our conversation with him - he goes over the PACT formula around the 32-minute mark. And if you enjoy it, I highly recommend checking out his book How To Try Again ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/reh8h9uml7ek36t6u6/aHR0cHM6Ly9zdGV2ZWthbWIuY29tL2hvd3RvdHJ5YWdhaW4vP3V0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNlLW5ld3NsZXR0ZXI= ). A few things I can't stop thinking about after our chat with Steve: * Why "all or nothing" thinking rarely works - and what to do instead * Don't ask "is the juice worth the squeeze?" - instead ask "do you even like juice?" So good. * The trap of chasing the wrong kind of success and how to find the right kind This episode is a little different than our usual. But I think it's a really important topic for creators to hear. PS - We hung out with Steve in Boise last week and I can honestly say he's the right guy to be talking about this stuff. ​ (Steve's shirt is the best.) You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/08hwhgu26xkn9pbpu5/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/8ghqh3uo63xw28tlu9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/vqh3hmuo94dmv5cwul/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl )​ ​ -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/l2heh6ulm4zq45sgu0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1FeTdnOTlBMTFXYyZsaXN0PVBMSTgwUGNmaDlLRnhoeXQweGtkOVViSU50bkRfRG90TmY= ) Watch the episode ↗ ( https://www.youtube.com/watch?v=Ey7g99A11Wc&list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf ) I hope you have a great week! Chenell ​ P.S. Are you coming to either of the live events tomorrow ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 )? Hit reply and let me know which one I'll see you at! ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/m2h7h6u369729guluq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2wv0mqtqhpqgdqggaeg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/dphehmue9kmdkoulu4/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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...what a day!  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​ AirOps ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= )​ Happy Sunday! Tomorrow I'm hosting not one, but two live trainings ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 ) with my friend Nathan. It's gonna be a long day, but a fun one :) Are newsletters dead? Can you actually make money with them in 2026? How many subscribers do you need to make a great living?And so much more. If you want to come hang out and get your questions answered, grab your seat here. ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 ) We are hosting them at 12pm and 7pm ET to give you a chance to be there live. I hope to see you there :) Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= )​ --------------------------------------------------------------- Getting retrieved by AI search is not the same as getting cited --------------------------------------------------------------- ​ Your page can rank #1 and still get skipped when an AI system picks which sources to cite. The gap lives between the prompt, the fan-out (one prompt becomes a dozen sub-queries), and the page that actually lands in the final answer. On June 25 at 3pm ET, AirOps Head of Research, Oshen Davidson, breaks down where citation wins actually come from, alongside Melanie Dell'Olio (AI Solutions) and Josh Spilker (Head of Search Marketing). You'll walk away knowing why this happens, which page elements to pay attention to, how to spot pages that are surfaced but not selected, and then fix the right things first. They're also covering what to track beyond pure rankings so you know where you stand. 👉 Save your spot for this tactical webinar ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= ) built for teams who want AI visibility that moves pipeline.​ -->Save your spot ↗ ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/n2hohquv9gk2xpt0ug/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2ViaW5hci1yZXNlYXJjaC10by1yZXZlbnVlLWFlby1hY3Rpb25zLW9zaGVuLWRhdmlkc29uLW1lbGFuaWUtZGVsbG9saW8_dXRtX3NvdXJjZT1ncm93dGgtaW4tcmV2ZXJzZSZ1dG1fbWVkaXVtPXBhaWQtbmV3c2xldHRlciZ1dG1fY2FtcGFpZ249TkFfZW5fV2ViaW5hcl9Pc2hlbl9NZWxhbmllX1Jlc2VhcmNoX1JldmVudWU= ) Save your spot ↗ ( https://www.airops.com/events/webinar-research-to-revenue-aeo-actions-oshen-davidson-melanie-dellolio?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Webinar_Oshen_Melanie_Research_Revenue ) ---------------------------------------------------------------------- ⏪ He built a successful 45-person business. Then fired himself. Twice. ---------------------------------------------------------------------- Steve Kamb started NerdFitness.com in 2009 and grew it into a 7-figure business while leading a 45-person team. Then he burned out. Hard. He didn't want to lead a big team, so he demoted himself from CEO to Marketing Manager. But he was still miserable. So he did something pretty drastic: He fired himself from his own business. NerdFitness.com is still a successful business - but the big difference is Steve is not running it. He's not even involved in any of the day-to-day. Instead, he's doing something that actually fills him up. He became an author and just released his second book. And it's aptly titled How To Try Again ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/reh8h9uml7ek36t6u6/aHR0cHM6Ly9zdGV2ZWthbWIuY29tL2hvd3RvdHJ5YWdhaW4vP3V0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNlLW5ld3NsZXR0ZXI= ). ---------------- How To Try Again ---------------- We had Steve on the podcast and he shared with us a helpful framework straight out of his book for how anyone can rebound from burnout. Steve calls it the PACT framework. It stands for Pause-Accept-Change-Try. How does it work, exactly? Taking Steve's own experience as an example - first he had to Pause and realize what he was doing wasn't working. Steve calls this the "how to not make things worse" phase. Everything he'd been doing for years wasn't making anything better - he was more miserable than ever. Steve couldn't work his way out of burnout. So he paused. Then he had to Accept he wasn't cut out to be a CEO or a manager. He also had to accept he loved writing despite it not being a "normal" career path. In his book, Steve explains "why 'normal' isn't normal, and that's normal." The next steps in Steve's formula are Change and Try. And he explains them a lot better than I can here, so check out our conversation with him - he goes over the PACT formula around the 32-minute mark. And if you enjoy it, I highly recommend checking out his book How To Try Again ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/reh8h9uml7ek36t6u6/aHR0cHM6Ly9zdGV2ZWthbWIuY29tL2hvd3RvdHJ5YWdhaW4vP3V0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNlLW5ld3NsZXR0ZXI= ). A few things I can't stop thinking about after our chat with Steve: * Why "all or nothing" thinking rarely works - and what to do instead * Don't ask "is the juice worth the squeeze?" - instead ask "do you even like juice?" So good. * The trap of chasing the wrong kind of success and how to find the right kind This episode is a little different than our usual. But I think it's a really important topic for creators to hear. PS - We hung out with Steve in Boise last week and I can honestly say he's the right guy to be talking about this stuff. ​ (Steve's shirt is the best.) You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/08hwhgu26xkn9pbpu5/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/8ghqh3uo63xw28tlu9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/vqh3hmuo94dmv5cwul/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl )​ ​ -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/l2heh6ulm4zq45sgu0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1FeTdnOTlBMTFXYyZsaXN0PVBMSTgwUGNmaDlLRnhoeXQweGtkOVViSU50bkRfRG90TmY= ) Watch the episode ↗ ( https://www.youtube.com/watch?v=Ey7g99A11Wc&list=PLI80Pcfh9KFxhyt0xkd9UbINtnD_DotNf ) I hope you have a great week! Chenell ​ P.S. Are you coming to either of the live events tomorrow ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/48hvh7umd9nwpdiqu7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wL2NoZW5lbGwtYmFzaWxpby1qdWx5P3V0bV9zb3VyY2U9cGFydG5lciZ1dG1fbWVkaXVtPWNoZW5lbGwmdXRtX2NhbXBhaWduPWp1bmUyMDI2 )? Hit reply and let me know which one I'll see you at! ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/m2h7h6u369729guluq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6v7m05i9hzq8oq82s0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/dphehmue9kmdkoulu4/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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...plus $500K+ in 4 Days (behind the scenes)  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= )​ Happy Monday! You might have noticed that this email is a day late. I'm writing this from a flight to Boise that I got on as a standby passenger. I was supposed to get to Boise yesterday afternoon, ahead of day 1 of Jay Clouse's Offline Event (a pre-Craft + Commerce event with his Lab community). But the universe had other plans. I flew into the Dallas airport yesterday around 9:45am, and had a long 3 hour connection. I was prepared for it, though. Then a quick storm rolled through, and that flight got delayed another 2 hours. No big deal, I can manage. Then the cancellation email came - due to the storm, it was cancelled. There are only 2 flights out to Boise each day, but thankfully I got rebooked on the 8pm one. ...until that got cancelled too. I went to the customer service line, and there were at least 75 people ahead of me. Luckily, I found out that another Lab member, Josh, was also in Dallas going through the same situation. And he was an American Airlines member with access to the lounge, where they had more agents helping people rebook flights, with much shorter lines. I asked Josh if he could bring a guest in, and thankfully that worked out. A big shoutout to Josh for being so kind! Long story short, I got rebooked through to Seattle to head to Boise the next morning - and then watched those flights get delayed and delayed, and then cancelled at 8:30pm. I had been at the airport from 9:30am, a solid 11 hours. I was beat - mentally and physically. I got a hotel, spent the night in Dallas, and headed back to the airport at 7am to try and get on a standby flight to Boise. It was a fun day to say the least, but I learned a few things (aside from not booking flights that connect through Dallas again) that are directly related to building a creator business and newsletter: 1. Ask for specific help. I'm notoriously bad at this one, but if I hadn't asked Josh to see if he could get me into the lounge, I would have been waiting around a lot longer. While there, if I hadn't come to the gate agent with a potential solution to the problem first (connecting through Seattle), they might have said "we don't have any more flights to Boise left" and I'd be out of luck. But since I gave her specific alternatives, it was much easier for her to find a solution. People are much more likely to help when you ask for something specific. 2. You get what you give. This one came after watching some guy start screaming at a gate agent once the Seattle flight got cancelled. Expletives, blaming - it was pretty bad. After that encounter she said "For all of you waiting in line - if you come up here yelling, I'm going to yell right back." This ended up being the same very kind woman one who helped rebook me on the last seat out to Boise today. I have so much respect for those folks, who are ultimately problem solvers for people going through some of the worst parts of their day. I'm not sure I'd be able to do that job. After all, they are human and just want to be treated with respect and kindness. If you give that out first, it's much more likely to be reciprocated. 3. We're all just doing our best. From gate agents, to flight attendants, to the new parents of a crying 2 month old I had the pleasure of sitting next to on this flight - we're all just doing the best we can given the situation. Give people grace. If someone's not responding to you right away, forgets to do something, or makes a mistake - try and put yourself in their shoes. You'll be grateful you showed some grace when it's your turn to mess up. ​ Brought to you by: ------------------------------------------------- The Blueprint Of A $10M Online Education Business ------------------------------------------------- Want to see behind the scenes of a $10M online course business? ​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an insanely valuable 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) explaining how his business works. And it's one I've featured in my deep dives before because it's so good. This detailed guide covers everything from 10 years of building - Initial struggles, breakthrough strategies, team building, finance, marketing automation, lifestyle lessons and much more. If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) for free.​ -->Get the free report ↗ ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) Get the free report ↗ ( https://ollyrichards.co/newsletter-gir ) ------------------------------------------------------------ ⏪ She made $500k with one launch. Here's the exact playbook. ------------------------------------------------------------ Sam Vander Wielen just did a 4-day, $500,000 launch. And the part that blows my mind is it's a near copy-paste of the evergreen funnel she runs every single day of the year. Same webinar, and same emails. She just changed the dates and added urgency by running it live. And she did a $400K launch barely 2 months before. We got her back on the show to pull apart exactly how it worked - the ads, the webinar, the show-up tactics, all of it. A few things I can't stop thinking about: * She spent $24K on Facebook ads to make half a million. That's about $3.50 per webinar lead. * She replies to hundreds of registrants with personal videos - and often refuses to answer their actual question. (The reason why is the whole trick.) * One ad she filmed while sitting on her office floor, brought in thousands of signups. She almost didn't tell us what the strategy was. And 11,000 people registered. When they crashed her Zoom room, one setting she almost didn't include saved the entire launch. But her single best piece of advice? It has nothing to do with ads, emails, or webinars at all. You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/e0hph0u7g398pvu7u2/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/7qh7h2u972vrk5t9u6/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS1uZXdzbGV0dGVyLWVtYWlsLWdyb3d0aC9pZDE3ODExMTg4MjM= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/owhkhwuwvm32kviqur/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1qY0tYUUVTSlFrdw== )​ ​ -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/z2hgh7uev29q42izu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Watch the episode ↗ ( https://growthinreverse.com/matt-paulson/ ) That's it for this one. I hope you have a great week - and stay out of the Dallas airport! :) Chenell ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/p8hehqu40wkn3nsru3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/e5u7lxk5mlu7hl35o94i8h85e3enoc57dwk6nrpxlkvkq5d34985qvmmpnkpo400gwk766rqok7nvvk3xq2275g8nwdkpqoz522v57zx9o6574x68e873n550nebpx449/x0hph3ue6v85rqtgul/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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...plus $500K+ in 4 Days (behind the scenes)  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= )​ Happy Monday! You might have noticed that this email is a day late. I'm writing this from a flight to Boise that I got on as a standby passenger. I was supposed to get to Boise yesterday afternoon, ahead of day 1 of Jay Clouse's Offline Event (a pre-Craft + Commerce event with his Lab community). But the universe had other plans. I flew into the Dallas airport yesterday around 9:45am, and had a long 3 hour connection. I was prepared for it, though. Then a quick storm rolled through, and that flight got delayed another 2 hours. No big deal, I can manage. Then the cancellation email came - due to the storm, it was cancelled. There are only 2 flights out to Boise each day, but thankfully I got rebooked on the 8pm one. ...until that got cancelled too. I went to the customer service line, and there were at least 75 people ahead of me. Luckily, I found out that another Lab member, Josh, was also in Dallas going through the same situation. And he was an American Airlines member with access to the lounge, where they had more agents helping people rebook flights, with much shorter lines. I asked Josh if he could bring a guest in, and thankfully that worked out. A big shoutout to Josh for being so kind! Long story short, I got rebooked through to Seattle to head to Boise the next morning - and then watched those flights get delayed and delayed, and then cancelled at 8:30pm. I had been at the airport from 9:30am, a solid 11 hours. I was beat - mentally and physically. I got a hotel, spent the night in Dallas, and headed back to the airport at 7am to try and get on a standby flight to Boise. It was a fun day to say the least, but I learned a few things (aside from not booking flights that connect through Dallas again) that are directly related to building a creator business and newsletter: 1. Ask for specific help. I'm notoriously bad at this one, but if I hadn't asked Josh to see if he could get me into the lounge, I would have been waiting around a lot longer. While there, if I hadn't come to the gate agent with a potential solution to the problem first (connecting through Seattle), they might have said "we don't have any more flights to Boise left" and I'd be out of luck. But since I gave her specific alternatives, it was much easier for her to find a solution. People are much more likely to help when you ask for something specific. 2. You get what you give. This one came after watching some guy start screaming at a gate agent once the Seattle flight got cancelled. Expletives, blaming - it was pretty bad. After that encounter she said "For all of you waiting in line - if you come up here yelling, I'm going to yell right back." This ended up being the same very kind woman one who helped rebook me on the last seat out to Boise today. I have so much respect for those folks, who are ultimately problem solvers for people going through some of the worst parts of their day. I'm not sure I'd be able to do that job. After all, they are human and just want to be treated with respect and kindness. If you give that out first, it's much more likely to be reciprocated. 3. We're all just doing our best. From gate agents, to flight attendants, to the new parents of a crying 2 month old I had the pleasure of sitting next to on this flight - we're all just doing the best we can given the situation. Give people grace. If someone's not responding to you right away, forgets to do something, or makes a mistake - try and put yourself in their shoes. You'll be grateful you showed some grace when it's your turn to mess up. ​ Brought to you by: ------------------------------------------------- The Blueprint Of A $10M Online Education Business ------------------------------------------------- Want to see behind the scenes of a $10M online course business? ​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an insanely valuable 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) explaining how his business works. And it's one I've featured in my deep dives before because it's so good. This detailed guide covers everything from 10 years of building - Initial struggles, breakthrough strategies, team building, finance, marketing automation, lifestyle lessons and much more. If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) for free.​ -->Get the free report ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/dphehmueg9zl4valu4/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) Get the free report ↗ ( https://ollyrichards.co/newsletter-gir ) ------------------------------------------------------------ ⏪ She made $500k with one launch. Here's the exact playbook. ------------------------------------------------------------ Sam Vander Wielen just did a 4-day, $500,000 launch. And the part that blows my mind is it's a near copy-paste of the evergreen funnel she runs every single day of the year. Same webinar, and same emails. She just changed the dates and added urgency by running it live. And she did a $400K launch barely 2 months before. We got her back on the show to pull apart exactly how it worked - the ads, the webinar, the show-up tactics, all of it. A few things I can't stop thinking about: * She spent $24K on Facebook ads to make half a million. That's about $3.50 per webinar lead. * She replies to hundreds of registrants with personal videos - and often refuses to answer their actual question. (The reason why is the whole trick.) * One ad she filmed while sitting on her office floor, brought in thousands of signups. She almost didn't tell us what the strategy was. And 11,000 people registered. When they crashed her Zoom room, one setting she almost didn't include saved the entire launch. But her single best piece of advice? It has nothing to do with ads, emails, or webinars at all. You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/e0hph0u7g398pvu7u2/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/7qh7h2u972vrk5t9u6/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS1uZXdzbGV0dGVyLWVtYWlsLWdyb3d0aC9pZDE3ODExMTg4MjM= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/owhkhwuwvm32kviqur/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1qY0tYUUVTSlFrdw== )​ ​ -->Watch the episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/z2hgh7uev29q42izu0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Watch the episode ↗ ( https://growthinreverse.com/matt-paulson/ ) That's it for this one. I hope you have a great week - and stay out of the Dallas airport! :) Chenell ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/p8hehqu40wkn3nsru3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/5qup4xvne2f7hndl2p7c6h9xgqg6xfk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8frqmm2/x0hph3ue6v85rqtgul/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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AND 5 subject line formats that doubled open rates  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ​ Happy Sunday, I was in New York this past week for The Newsletter Conference. It was great to get to hang with other newsletter people and nerd out about email. I got to interview Tim Huelskamp, founder of 1440, on stage and wow - Tim is just a great guy. Super smart, very open to sharing numbers, and has built an incredible business. We took a selfie backstage after our fun conversation. ​ Stay tuned for that conversation on the Growth In Reverse podcast ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/l2heh6ul90mkelhg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3BvZGNhc3Q= ) in the coming weeks! It was also super fun to get to hang out with Nathan May, who I'm running thePersonal IPO Summit ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/m2h7h6u3pg6nvmtl/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3JlZj1ncm93dGhpbnJldmVyc2U= ) with in early June. We've got a pretty stacked lineup and are excited to share it with you. Have you signed up yet? You can sign up for free here. ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/m2h7h6u3pg6nvmtl/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3JlZj1ncm93dGhpbnJldmVyc2U= ) Okay, onto our regularly scheduled programming :) Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------- The growth platform for AI search just leveled up. -------------------------------------------------- ​ Visibility tools tell you where your brand stands in AI search. None tell you what to do about it. AirOps does. One place to see where you're cited, create the work that closes the gaps, and measure what actually moves. Not a dashboard or a writing assistant. The operating system for marketers winning the answer era. On May 21st, AirOps is going live to show how agent driven growth actually works and how marketing teams are closing the gap between AI search visibility and real outcomes. ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ 📆 Come hang out on May 21, 2026 at 3pm ET Can't make it live? Register anyway - they'll send you the recording. -->Save your spot ↗ ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 ) Save your spot ↗ ( https://www.airops.com/events/whats-new-at-airops-an-inside-look?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_webinar_AirOps_Q_05_21_26 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/dphehmueg497v5tl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 4 ------------------------- We're 24 days into 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People seem to be enjoying these even more than last year's series, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). If you missed any of the previous ones, here is a link to the full list ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/7qh7h2u97k24qda9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ---------------------------------------------------------- Day 19: The Website Pop-Up That Adds 50 Subscribers a Day​ ---------------------------------------------------------- One pop-up has driven 7,000+ email subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/z2hgh7uev42dn6bz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2xvdmVsZWlnaC1wb3B1cHMv ) ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -------------------------------- Day 20: Simplify to Grow Faster​ -------------------------------- Your funnel isn’t broken. It’s just getting in the way.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu403w7mour/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhdmUtZ2VyaGFyZHQtc2ltcGxpZnkv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------- Day 21: The Low-Lift Written Event That Added 500+ Subscribers in a Week​ ------------------------------------------------------------------------- How a 5-day content library brought in hundreds of new readers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3ue6rv7o6ug/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3dyaXR0ZW4tZXZlbnQtbWVtYmVydmF1bHQv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------- Day 22: The Google Doc That Turns Readers Into Collaborators​ ------------------------------------------------------------- How sharing a rough draft with your email list builds insane loyalty among subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/6qhehoulgk82z8h9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1qYWNrc29uLWdvb2dsZS1kb2Mv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------- Day 23: The 5 Subject Line Patterns Hiding in 6 Months of Broadcast Data​ ------------------------------------------------------------------------- This 5-minute analysis on his own stats replaced every generic subject line tip he’d ever read.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/kkhmh2unqd09rkfk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Rhbi1jdW1iZXJsYW5kLXN1YmplY3QtbGluZXMv )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------- Day 24: The 4-Week Sending Cycle That Boosts Opens & Clicks by Double Digits​ ----------------------------------------------------------------------------- How sending to fewer subscribers helps more of your list actually see your emails. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/58hvh8ug8vd9q6t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtNC13ZWVrLWN5Y2xlLw== ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/25h2h9u3zvpo6qs8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/g3hnhwum5d8zrvs3/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/3ohphdu3lo5dmoup/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/48hvh7ume5d2l9uq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/wnh2h6uqp52o7vil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/27uqlk6drlcoh8zw654u3hg9pqwrvi0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

AND 5 subject line formats that doubled open rates  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ​ Happy Sunday, I was in New York this past week for The Newsletter Conference. It was great to get to hang with other newsletter people and nerd out about email. I got to interview Tim Huelskamp, founder of 1440, on stage and wow - Tim is just a great guy. Super smart, very open to sharing numbers, and has built an incredible business. We took a selfie backstage after our fun conversation. ​ Stay tuned for that conversation on the Growth In Reverse podcast ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/l2heh6ul90mkelhg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3BvZGNhc3Q= ) in the coming weeks! It was also super fun to get to hang out with Nathan May, who I'm running thePersonal IPO Summit ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/m2h7h6u3pg6nvmtl/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3JlZj1ncm93dGhpbnJldmVyc2U= ) with in early June. We've got a pretty stacked lineup and are excited to share it with you. Have you signed up yet? You can sign up for free here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/m2h7h6u3pg6nvmtl/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20vP3JlZj1ncm93dGhpbnJldmVyc2U= ) Okay, onto our regularly scheduled programming :) Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------- The growth platform for AI search just leveled up. -------------------------------------------------- ​ Visibility tools tell you where your brand stands in AI search. None tell you what to do about it. AirOps does. One place to see where you're cited, create the work that closes the gaps, and measure what actually moves. Not a dashboard or a writing assistant. The operating system for marketers winning the answer era. On May 21st, AirOps is going live to show how agent driven growth actually works and how marketing teams are closing the gap between AI search visibility and real outcomes. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 )​ 📆 Come hang out on May 21, 2026 at 3pm ET Can't make it live? Register anyway - they'll send you the recording. -->Save your spot ↗ ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/vqh3hmuo7x9klpcw/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9ldmVudHMvd2hhdHMtbmV3LWF0LWFpcm9wcy1hbi1pbnNpZGUtbG9vaz91dG1fc291cmNlPWdyb3d0aC1pbi1yZXZlcnNlJnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9jYW1wYWlnbj1OQV9lbl93ZWJpbmFyX0Fpck9wc19RXzA1XzIxXzI2 ) Save your spot ↗ ( https://www.airops.com/events/whats-new-at-airops-an-inside-look?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_webinar_AirOps_Q_05_21_26 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/dphehmueg497v5tl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 4 ------------------------- We're 24 days into 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People seem to be enjoying these even more than last year's series, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). If you missed any of the previous ones, here is a link to the full list ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/7qh7h2u97k24qda9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ---------------------------------------------------------- Day 19: The Website Pop-Up That Adds 50 Subscribers a Day​ ---------------------------------------------------------- One pop-up has driven 7,000+ email subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/z2hgh7uev42dn6bz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2xvdmVsZWlnaC1wb3B1cHMv ) ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -------------------------------- Day 20: Simplify to Grow Faster​ -------------------------------- Your funnel isn’t broken. It’s just getting in the way.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/p8hehqu403w7mour/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhdmUtZ2VyaGFyZHQtc2ltcGxpZnkv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------- Day 21: The Low-Lift Written Event That Added 500+ Subscribers in a Week​ ------------------------------------------------------------------------- How a 5-day content library brought in hundreds of new readers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/x0hph3ue6rv7o6ug/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3dyaXR0ZW4tZXZlbnQtbWVtYmVydmF1bHQv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------- Day 22: The Google Doc That Turns Readers Into Collaborators​ ------------------------------------------------------------- How sharing a rough draft with your email list builds insane loyalty among subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/6qhehoulgk82z8h9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1qYWNrc29uLWdvb2dsZS1kb2Mv ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------- Day 23: The 5 Subject Line Patterns Hiding in 6 Months of Broadcast Data​ ------------------------------------------------------------------------- This 5-minute analysis on his own stats replaced every generic subject line tip he’d ever read.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/kkhmh2unqd09rkfk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Rhbi1jdW1iZXJsYW5kLXN1YmplY3QtbGluZXMv )​ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------- Day 24: The 4-Week Sending Cycle That Boosts Opens & Clicks by Double Digits​ ----------------------------------------------------------------------------- How sending to fewer subscribers helps more of your list actually see your emails. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/58hvh8ug8vd9q6t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtNC13ZWVrLWN5Y2xlLw== ) --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/e0hph0u7gp3n65t7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/25h2h9u3zvpo6qs8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/g3hnhwum5d8zrvs3/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/3ohphdu3lo5dmoup/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/48hvh7ume5d2l9uq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/wnh2h6uqp52o7vil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/wvu6532ld4sghkp6nzxa7hndm69e5cm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

AND how to stay out of the dreaded promotions folder.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== )​ ----------------------------------------------------------------- ----------------------------------------------------- Your competitors are getting search traffic. Are you? ----------------------------------------------------- 85% of AI brand mentions come from off-site sources. Pages with FAQs are 40% more likely to get cited. And 70% of cited pages were updated in the last year. The brands adapting to AEO are pulling ahead. The ones waiting are quietly losing visibility they may not get back. ​The 2026 AEO Playbook ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== ) gives you the exact framework Carta, Ramp, and Webflow use - with a full 90-day action plan alongside real data. ​ -->Get the playbook ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== ) Get the playbook ↗ ( https://www.airops.com/lp/search-playbook-marketers?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Ebook_MOF_Series-B-Lead-Magnet-AI-Search-Playbook_Q4-2025 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/8ghqh3uonrgmg8al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 3 ------------------------- We're 18 days into 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People seem to be enjoying these even more than weeks 1 and 2, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). If you missed any of the previous ones, here is a link to the full list ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/l2heh6ul7xo835hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ----------------------------------------------------------------- Day 13: He Built a Tool to Cut His Newsletter Creation Time in Half​ ----------------------------------------------------------------- How Brandon used audience data to cut down a ton of repetitive tasks.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/m2h7h6u3z4od8gtl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kb24tY2xhdWRlLW1jcC8= ) ----------------------------------------------------------------- ------------------------------------------------------------- Day 14: The One Question That Increased His Open Rate by 10%​ ------------------------------------------------------------- How one question leads to 100s of replies and a content calendar that practically writes itself.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/dphehmuenpql0obl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC1xdWVzdGlvbi8= ) ----------------------------------------------------------------- ------------------------------------------------ Day 15: Her Video Got 99% of People to Show Up ​ ------------------------------------------------ And turned over 50% of people into buyers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/e0hph0u7ork80ef7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhbS12aWRlby1yZXBseS8= ) ----------------------------------------------------------------- ------------------------------------------------------------ Day 16: The 7 Emails Keep You Out of the Promotions Folder ​ ------------------------------------------------------------ How Tyler Cook used 7 emails to pull replies, train inboxes, and filter for engaged subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u95n0ropa9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3R5bGVyLXdlbGNvbWUtZmxvdy8= ) ----------------------------------------------------------------- ------------------------------------------------------- Day 17: The Unique Collab That Drove 3,000 Subscribers​ ------------------------------------------------------- How a Bingo card and a trusted partner brought in 3,000 new subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/owhkhwuwdq42r7iq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NlYW4tYmluZ28tY29sbGFiLw== )​ ----------------------------------------------------------------- ----------------------------------------------------------------- Day 18: The Quiz That Turns A Live Audience into 2,300 subscribers ​ ----------------------------------------------------------------- How Ellen uses a live quiz that turns 80-90% of attendees into subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/z2hgh7uexloq3dfz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2VsbGVuLWxpdmUtcXVpei8= ) ----------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ********************************** 🎟️ Are you free June 2nd and 3rd?​ ********************************** I'm co-hosting a virtual summit on June 2nd and 3rd for audience-led founders. We have Justin Welsh, Sam Parr, Katelyn Bourgoin, Dickie Bush, and many more founders and creators joining us live. ​Save your free seat here ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/p8hehqu4oq9nz9ar/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20v )​ I hope to see you there!Chenell P.S. Happy Mother's Day to all the mom's. Thanks for keeping this world running. 🫶 P.P.S. Happy lawn-mowing day ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/x0hph3ue0qn5wwcg/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGwvbm90ZS9jLTI1NjY3MjEzMT9yPTN4eWs3JnV0bV9zb3VyY2U9bm90ZXMtc2hhcmUtYWN0aW9uJnV0bV9tZWRpdW09d2Vi ) to all of those that celebrate. ​ ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/6qhehoule9pm7lh9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/kkhmh2unvx8kl6ck/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u95n0rozc9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/owhkhwuwdq42r5hq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/z2hgh7uexloq35uz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/0vugq3wxodt9h9524zwalhv7w8xlxhgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

AND how to stay out of the dreaded promotions folder.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: AirOps ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== )​ ----------------------------------------------------------------- ----------------------------------------------------- Your competitors are getting search traffic. Are you? ----------------------------------------------------- 85% of AI brand mentions come from off-site sources. Pages with FAQs are 40% more likely to get cited. And 70% of cited pages were updated in the last year. The brands adapting to AEO are pulling ahead. The ones waiting are quietly losing visibility they may not get back. ​The 2026 AEO Playbook ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== ) gives you the exact framework Carta, Ramp, and Webflow use - with a full 90-day action plan alongside real data. ​ -->Get the playbook ↗ ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/08hwhgu2rlm3mpap/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS9scC9zZWFyY2gtcGxheWJvb2stbWFya2V0ZXJzP3V0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2UmdXRtX21lZGl1bT1wYWlkLW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPU5BX2VuX0Vib29rX01PRl9TZXJpZXMtQi1MZWFkLU1hZ25ldC1BSS1TZWFyY2gtUGxheWJvb2tfUTQtMjAyNQ== ) Get the playbook ↗ ( https://www.airops.com/lp/search-playbook-marketers?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_en_Ebook_MOF_Series-B-Lead-Magnet-AI-Search-Playbook_Q4-2025 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/8ghqh3uonrgmg8al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 3 ------------------------- We're 18 days into 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People seem to be enjoying these even more than weeks 1 and 2, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). If you missed any of the previous ones, here is a link to the full list ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/l2heh6ul7xo835hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ----------------------------------------------------------------- Day 13: He Built a Tool to Cut His Newsletter Creation Time in Half​ ----------------------------------------------------------------- How Brandon used audience data to cut down a ton of repetitive tasks.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/m2h7h6u3z4od8gtl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kb24tY2xhdWRlLW1jcC8= ) ----------------------------------------------------------------- ------------------------------------------------------------- Day 14: The One Question That Increased His Open Rate by 10%​ ------------------------------------------------------------- How one question leads to 100s of replies and a content calendar that practically writes itself.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/dphehmuenpql0obl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC1xdWVzdGlvbi8= ) ----------------------------------------------------------------- ------------------------------------------------ Day 15: Her Video Got 99% of People to Show Up ​ ------------------------------------------------ And turned over 50% of people into buyers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/e0hph0u7ork80ef7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhbS12aWRlby1yZXBseS8= ) ----------------------------------------------------------------- ------------------------------------------------------------ Day 16: The 7 Emails Keep You Out of the Promotions Folder ​ ------------------------------------------------------------ How Tyler Cook used 7 emails to pull replies, train inboxes, and filter for engaged subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/7qh7h2u95n0ropa9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3R5bGVyLXdlbGNvbWUtZmxvdy8= ) ----------------------------------------------------------------- ------------------------------------------------------- Day 17: The Unique Collab That Drove 3,000 Subscribers​ ------------------------------------------------------- How a Bingo card and a trusted partner brought in 3,000 new subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/owhkhwuwdq42r7iq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NlYW4tYmluZ28tY29sbGFiLw== )​ ----------------------------------------------------------------- ----------------------------------------------------------------- Day 18: The Quiz That Turns A Live Audience into 2,300 subscribers ​ ----------------------------------------------------------------- How Ellen uses a live quiz that turns 80-90% of attendees into subscribers.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/z2hgh7uexloq3dfz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2VsbGVuLWxpdmUtcXVpei8= ) ----------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/vqh3hmuorwnzn5bw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ********************************** 🎟️ Are you free June 2nd and 3rd?​ ********************************** I'm co-hosting a virtual summit on June 2nd and 3rd for audience-led founders. We have Justin Welsh, Sam Parr, Katelyn Bourgoin, Dickie Bush, and many more founders and creators joining us live. ​Save your free seat here ↗ ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/p8hehqu4oq9nz9ar/aHR0cHM6Ly9wZXJzb25hbGlwb3N1bW1pdC5jb20v )​ I hope to see you there!Chenell P.S. Happy Mother's Day to all the mom's. Thanks for keeping this world running. 🫶 P.P.S. Happy lawn-mowing day ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/x0hph3ue0qn5wwcg/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGwvbm90ZS9jLTI1NjY3MjEzMT9yPTN4eWs3JnV0bV9zb3VyY2U9bm90ZXMtc2hhcmUtYWN0aW9uJnV0bV9tZWRpdW09d2Vi ) to all of those that celebrate. ​ ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/6qhehoule9pm7lh9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/kkhmh2unvx8kl6ck/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb7h45d3n2alh8gndw36u9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/7qh7h2u95n0rozc9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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​ ****************************************************** Day 17: The Unique Collab That Drove 3,000 Subscribers ****************************************************** How a Bingo card and a trusted partner brought in 3,000 new subscribers in a few weeks. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- May 8, 2026 Welcome to Day 17 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. Some of the links in this email are affiliate links, which means I earn a commission if you purchase anything, but at no additional cost to you. Thanks for using our links to support this newsletter! 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/owhkhwuwd2nr4rcq/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 🗃️ You can view all past editions here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/z2hgh7uexq73oesz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/x0hph3ue05zwn3bg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NlYW4tYmluZ28tY29sbGFiLw== )​ ​ Collaborations can be a powerful way to grow your newsletter. But when you combine a collaboration with out-of-the-box thinking, you can really strike gold. Sean Devlin runs All Healthy ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/6qhehoulemw7p0f9/aHR0cHM6Ly93d3cuYWxsaGVhbHRoeS5jb20vP3JlZj1jaGVuZWxsLTMwZGF5c29mZ3Jvd3Ro ), a newsletter about practical health. He wanted to try a new collaboration strategy. One where the partner’s readers had to engage and keep showing up. So Sean’s team partnered with Gretchen Rubin on her annual movement challenge and built the campaign around a Bingo card. People who joined got a movement-themed card in their inbox they could cross off all year. By the end of the campaign, All Healthy had picked up around 3,000 new subscribers. ---------------- How Sean Does It ---------------- 1. He picked a partner whose audience already overlapped his. Gretchen Rubin’s readers care about habits, happiness, and small daily wins. That’s a clean match for All Healthy. ​ 2. He tied the collab to a campaign. Gretchen’s campaign was the “Move 26 in ’26” challenge. So the partnership was super relevant. The signup was framed as “join this challenge,” which gets shared much better in DMs and group chats than “subscribe to this newsletter.” 3. They chose an interesting format, a Bingo card, as the lead magnet. Each entrant got a card with movement prompts they could check off throughout the year. Gretchen had run Bingo cards before and knew the format was a winner. ​ 4. All Healthy sent every signup a custom welcome email. Every new subscriber that came from the partnership got a custom email, referencing Gretchen, the challenge, and the Bingo card, which set clear expectations. 5. He let the newsletters do the work. The people signed up to the campaign got a dedicated section inside an All Healthy edition with the artwork, the explanation, and a “Get Your Free Bingo Card” button. Gretchen ran something similar from her side. ------------ Why It Works ------------ The Bingo card works on a longer timeline than a normal lead magnet. It gives subscribers something to do for an entire year, so the magnet doubles as a retention loop. Every time someone crosses off a square, they remember which newsletter sent it. Borrowing credibility from Gretchen Rubin changes how new subscribers feel about All Healthy. They’re joining a project that someone they trust is endorsing. That in turn increases the trust in All Healthy and the chance they’ll open the next email. A dedicated section beats a single link. When a partner gives a full block of their newsletter to your offer, the click-through math looks completely different from a one-line shout. Both partners’ audiences care about health. The collaboration falls flat if Gretchen’s audience isn’t interested in health. Likewise if Sean’s audience isn’t interested in self-improvement. ------- Results ------- * All Healthy added 3,000 new subscribers from the campaign over a few weeks * New subscribers came through a trusted creator which has downstream effects on open rates and unsubscribes * The Bingo card is built to be used throughout 2026, so the lead magnet keeps re-engaging the list every time someone crosses off a square ------------------------ How You Can Implement It ------------------------ Step 1: Pick a partner whose audience already cares about your topic. The collaboration should feel natural, reader overlap matters more than audience size. Step 2: Build the collab around an overall campaign with a start and end date. A challenge, a milestone, or a seasonal moment all work. Step 3: Pick a lead magnet that keeps working after signup, something the subscriber pulls back up over weeks. Step 4: Set up a dedicated welcome email for campaign signups. Reference the partner, the campaign, and set the tone for what’s coming next. Keep it tied to the thing they signed up for. Step 5: Push for a dedicated section in the partner’s newsletter. Offer to write the section yourself or make their work easy. A single line or footer link gets buried, so the full section is what moves the numbers. Step 6: Keep the campaign live in your own newsletter throughout the campaign. A P.S. line, or a recurring section both work. People who missed the first issue should still be able to join. ----- Tools ----- * Canva or Figma to design the lead magnet * Your ESP for the email sequence * A landing page or in-newsletter section to host the collab/artwork Creator collaborations work when there’s something real attached to them. A campaign with a date, a lead magnet that gets reused, and a welcome email that ties it together turns “subscribe to my list” into “join the thing we’re doing this year.” See you tomorrow, Chenell P.S. You can follow Sean on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/58hvh8ug2r0m5qu7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3NlYW5jZGV2bGlu ), or subscribe to All Healthy ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/6qhehoulemw7p0f9/aHR0cHM6Ly93d3cuYWxsaGVhbHRoeS5jb20vP3JlZj1jaGVuZWxsLTMwZGF5c29mZ3Jvd3Ro ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/owhkhwuwd2nr4rcq/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/owhkhwuwd2nr4rcq/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood ) · Preferences ( https://preferences.convertkit-mail4.com/wvu6532ld4sghkpw7vlt7hndd95dohm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood )​

​ ************************************************************* Day 16: The 7 Emails to Keep You Out of the Promotions Folder ************************************************************* How Tyler Cook used 7 emails to get replies, train inboxes, and filter for engaged subscribers. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- May 7, 2026 Welcome to Day 16 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. Some of the links in this email are affiliate links, which means I earn a commission if you purchase anything, but at no additional cost to you. Thanks for using our links to support this newsletter! 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/7qh7h2u952d0vmc9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 🗃️ You can view all past editions here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/z2hgh7uex25o9ocz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/p8hehqu4owr9kzbr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3R5bGVyLXdlbGNvbWUtZmxvdy8= )​ ​ Did you know that the first few emails you send your new subscriber are the ones the inbox algorithms pay the most attention to? Whether they engage with your welcome sequence or not really matters. Their actions (or lack of) can impact things for every email you send them. Fortunately, there’s a way to improve this experience for you and your new subscribers. Tyler Cook is a deliverability expert running Hypermedia Marketing. Tyler gets called in when clients' sender reputations are already in trouble. One of his clients had a 300k email list...but it was sitting at sub-40% inbox placement before Tyler took over. That means only 40 out of every 100 inboxes received his clients’ emails. Not good. Tyler rebuilt the client’s welcome flow around a 7-email sequence designed to pull replies, train inbox algorithms, and filter out the people who weren't going to engage anyway. ​ The result: deliverability climbed from sub-40% to above 90% (as reported through GlockApps.) ----------------- How Tyler Does It ----------------- Email 1 gets sent from someone who isn't the founder. The first email is under 100 words, signed by an executive assistant or someone who isn't the C-suite. The whole point is to guarantee inbox placement and pull a reply as fast as possible. Note: a reply auto-adds your email address as a contact in Gmail and Yahoo, which basically whitelists you forever. Email 2 is the actual welcome email. By the time Email 2 arrives, Email 1 has already pattern-interrupted the typical onboarding sequence. That means engagement on the welcome (Email 2) itself tends to be higher than usual. Email 3 pulls subscribers onto a second channel. Email 3 introduces a secondary channel (ex. LinkedIn, Instagram, or Twitter). Email 4 is a new subscriber survey. He asks for content topics they want, where they found him, and who else they follow. That last question is the gold (aka voice of customer research). If a bunch of subs follow the same person, that's where his next acquisition push goes. He bookends the flow with referral asks at Emails 5 and 7. The first one captures subscribers at peak engagement, shortly after they've opted in. Email 6 is the scary one. It's a prompt to unsubscribe: "you've gotten 5 emails, you know what we talk about, here's the unsubscribe link if this isn't for you." Some people will leave. The ones who stay become significantly more invested. Email 7 is another referral ask. This ask is sharper, often tied to a real incentive like a raffle or gift card, and it lands harder because Email 6 just filtered for the most committed subscribers. ​ ------------ Why It Works ------------ Inbox algorithms treat the first week of a subscription like a probation period. Replies, contact-adds, opens, and clicks during this window weigh more than the same signals 3 months in. The 7 emails are basically engineered to generate those signals in compressed time. The unsubscribe prompt is the surprising one. Subs who stick around after being explicitly invited to leave are telling you they want the content. They open more and complain (mark as spam) less. The survey converts strangers into something closer to readers. People who answer 3 questions about their interests have already invested 30 seconds, and they engage more with whatever comes next. ------- Results ------- * A 300K client list went from sub-40% inbox placement to above 90% reported through a tool called GlockApps * Replies in the first week effectively whitelist you in Gmail and Yahoo; Gmail's default setting auto-adds anyone you reply to as a contact * The unsubscribe prompt removes passively-disengaged subs early, before they can drag open rates down and signal to the algorithms that nobody wants the email * Survey responses double as voice-of-customer research and acquisition intel, since the "who else do you follow" question maps your audience for partnerships and ads ⭐ If you're paying attention, you remember voice of customer research from both Justin's end-of-email question ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/x0hph3ue0vkn8eag/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC1xdWVzdGlvbi8= ) and Sam's video reply ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/kkhmh2unv0z8gmak/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhbS12aWRlby1yZXBseS8= ). ------------------------ How You Can Implement It ------------------------ Step 1: Add an Email 1 sent from a non-founder or more “casual” address with a single question that prompts a reply. Keep it under 100 words. The goal is a real human reply that lands in your inbox. Step 2: Move your existing welcome email to Email 2. The pattern interrupt from Email 1 makes engagement on this one stronger. Step 3: Add a "follow me here" email at Email 3 that pushes subs onto a secondary channel. Pick the platform you actually post on and spend the most time on. Step 4: Build a short subscriber survey for Email 4. Ask 3 to 5 questions, including "who else do you follow on this topic?" Step 5: Add a referral request for Email 5 and an even sharper, incentivized one for Email 7. The early ask captures peak engagement. The later one captures the most committed subs. Step 6: Add an honest unsubscribe prompt for Email 6. Make it sincere. The people who stay are worth more than the ones who would have ghosted later. ----- Tools ----- * Your ESP (that has email sequence functionality) * mxtoolbox.com to confirm your SPF, DKIM, and DMARC are set up first * GlockApps or Inbox Monster to see where your emails actually land * ​Tally ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/58hvh8ug2d35plb7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RhbGx5Lw== ) or Typeform for the subscriber survey The first week of a subscription is the strongest signal you'll ever send to an inbox provider about your relationship with a new reader. A polite welcome email kind of wastes that window, whereas a 7-email flow built around replies, surveys, and an honest unsubscribe ask is how you build a list that's still engaging a year down the road. See you tomorrow, Chenell ​ P.S. You can follow Tyler on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/25h2h9u3wpl7rlt8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2Nvb2stdHlsZXIv ), or learn more about Hypemedia Marketing at hypemediamarketing.net ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/qvh8h8udpme8gzhg/aHR0cHM6Ly9oeXBlcm1lZGlhbWFya2V0aW5nLm5ldC8= ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/7qh7h2u952d0vmc9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood/7qh7h2u952d0vmc9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood ) · Preferences ( https://preferences.convertkit-mail4.com/wvu6532ld4sghkprll2s7hnddoo73fm27kgmownz5ng4e7e7rkkelw9vqrrroprr9monz23gmlo5genxm5owlw6qex4025og6mmv2n4d42kmwv0m8dzr64wrzdei6zood )​

​ Welcome to Day 15 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. Some of the links in this email are affiliate links, which means I earn a commission if you purchase anything, but at no additional cost to you. Thanks for using our links to support this newsletter! 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/wnh2h6uq6p6q90tl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 🗃️ You can view all past editions here ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/reh8h9umzrzm9oc6/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ********************************************** Day 15: Her Video Got 99% of People to Show Up ********************************************** And turned over 50% of people into buyers. ------------------------------------------ --> --------------- CHENELL BASILIO --------------- May 6, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/08hwhgu2r5r204hp/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhbS12aWRlby1yZXBseS8= )​ ​ When a subscriber feels like they actually know you, they open every email, show up for every launch, and tell their friends. In a perfect world, you can introduce yourself, virtually shake hands, and thank your new subscriber, by name, for signing up. That sounds awesome in theory. But how can you build that kind of connection at scale without burning out? ​Sam Vander Wielen ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/8ghqh3uonvnoe4il/aHR0cHM6Ly93d3cuc2FtdmFuZGVyd2llbGVuLmNvbS9uZXdzbGV0dGVyLz9yZWY9Y2hlbmVsbC0zMGRheXNvZmdyb3d0aA== ) found a way, and the numbers she shared are kind of wild. ​ Nearly 100% of the people she sent a video back to showed up live to her webinar - and over 50% of them bought her product. But you don't need a webinar for this. Let's dig in. -------------- How Sam Did It -------------- 1. She invites every new signup to ask her one thing. The welcome email has a casual GIF of her holding her phone and a link so the subscriber can reply with a quick video or text. She uses a tool called VideoAsk ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/vqh3hmuor7rox2fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3ZpZGVvYXNrLw== ) to streamline this process. Sc 2. She keeps the question simple. For her newsletter it’s “What’s one thing you want me to talk about on Sam’s Sidebar?” That gives her voice-of-customer research in the subscriber’s exact words and turns a passive opt-in into a real conversation. 3. She replies personally, by name, with video. For her last live workshop she sent over 250+ individual video replies. She greets the person, restates their question, gives the one-line reason it matters, then tells them where she’ll cover that topic. 4. She asks for a small commitment at the end.“Have you added this to your calendar? Let me know if I’ll see you live or if you’ll watch the replay.” That locks them in and gives Sam a quick read on intent. This is specifically for the webinar, but you can tailor this to the situation. 5. She looks through the responses for newsletter content. Every question is voice-of-customer data handed to her for free, so themes from the inbox become the next few newsletter issues in her readers’ exact words. Sounds a little like Justin Welsh's strategy ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/m2h7h6u3zpz3gqbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC1xdWVzdGlvbi8= ) from yesterday, doesn't it? ------------ Why It Works ------------ Relationships build trust. Once a subscriber has had a real exchange with you, the dynamic flips and they stop being a random person on a list. People who got a personal video showed up to her webinar at near 100% and bought at over 50%. The relationship she built in that one exchange is what closes the sale. The long-term play matters too. The people who don’t buy this round might read the newsletter, listen to the podcast, and stick around for the next launch. Sam treats every reply as an investment in a relationship that will pay back over years. ------- Results ------- * 11,000+ signups for her last live workshop * 250+ personal video replies sent in a single workshop window * Nearly 100% of that group showed up live * Over 50% of that group purchased, which means 130+ buyers from those 250+ personal replies * The same flow now runs on her newsletter opt-ins, building a list of people who feel personally connected before Sam has sent her first issue ------------------------ How You Can Implement It ------------------------ Step 1: Pick one open-ended question to ask every new subscriber. “What’s one thing you want me to cover?” works for almost any creator. Step 2: Set up VideoAsk ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/vqh3hmuor7rox2fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3ZpZGVvYXNrLw== ) so subscribers can reply with a quick video or text. A casual GIF of you waving beats anything polished. Step 3: Put the link in your welcome email. Step 4: Reply personally to every question you can. Use their name, restate what they asked, and give the one-line reason it matters. Video first, text if you’re short on time. Step 5: Point them to where you cover the topic in full and ask for a small commitment, like adding the workshop, webinar, event, to their calendar. Step 6: Pull themes from the responses each week and use them to plan your next few newsletter issues in your reader’s exact words. ----- Tools ----- * ​VideoAsk ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/vqh3hmuor7rox2fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3ZpZGVvYXNrLw== ) for the async video and text replies (aff link) * A simple Notion page or doc to log themes from responses Sam turned her first impressions into a real conversation, and the people on the other end open every email, trust her recommendations, and become buyers when the time is right. The best part is this works at almost any list size. See you tomorrow, Chenell P.S. You can follow Sam on Instagram ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/dphehmuengne4kil/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9zYW12YW5kZXJ3aWVsZW4v ) or subscribe to Sam’s Sidebar ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/8ghqh3uonvnoe4il/aHR0cHM6Ly93d3cuc2FtdmFuZGVyd2llbGVuLmNvbS9uZXdzbGV0dGVyLz9yZWY9Y2hlbmVsbC0zMGRheXNvZmdyb3d0aA== ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/wnh2h6uq6p6q90tl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/wnh2h6uq6p6q90tl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7 ) · Preferences ( https://preferences.convertkit-mail4.com/38uo62pn7wfkh2ld5o5brh4mmprwlt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7 )​

​ Welcome to Day 14 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/7qh7h2u957v6l3s9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 🗃️ You can view all past editions here ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/owhkhwuwdv369xhq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLWZ1bGwtbGlzdC8= ). ************************************************************ Day 14: The One Question That Increased His Open Rate by 10% ************************************************************ How one question leads to 100s of replies and a content calendar that practically writes itself. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- May 5, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/z2hgh7uexv9k6ntz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC1xdWVzdGlvbi8= )​ ​ As your list grows, sometimes the engagement metrics steadily decline. Justin Welsh saw the same thing happening. His open rate was stuck around 51% (which is still better than most), but he knew something was off. So he tried something super simple, but wildly effective. ​ At the bottom of every Saturday essay, he started asking readers 1 open-ended question. Something conversational, tied to whatever he just wrote about. "What's holding you back from X?" or "What would you add to this?" The kind of thing you can answer in 2 sentences without thinking too hard. Sounds simple, right? But I couldn't believe the results. Every week he started getting 300 to 500 replies, his open rate climbed from 51% to 61% over the next few months. And referrals jumped more than 20%. ----------------- How Justin Did It ----------------- 1. He asks 1 question, every single week. It sits at the very end of the essay, right where you'd normally put a sign-off. The question is always open-ended and always tied to the topic of the essay. Here’s a recent one: ​ 2. He wants free-form text replies. Justin's going after specific language (aka voice of customer research). He wants to see how his readers actually describe their problems in their own words, with all the weird phrases and hedges and half-rants, the stuff you can't get from a multiple choice question. 3. He has Claude help him bucket the responses into themes. Reading 300-500 replies by hand every week is basically a part-time job, and I don't know any creator with that kind of time. So Justin has Claude help him curate recurring themes, and surfaces the questions his audience keeps asking. What used to be unscalable is now maybe an hour on a Saturday afternoon. 4. He writes the next essay straight from the themes. This is the part I love. Justin's editorial calendar is basically whatever his readers told him they're stuck on this week. His audience is writing the newsletter with him, they just don't know it. Or maybe they do now :) ------------ Why It Works ------------ Relevance is everything in email. When a reader sees your subject line and feels "oh, this is for me," they open. Email feedback loops can be slow. You send something, stare at the open rate 2 days later, guess at why it went up or down, and tell yourself a story. Justin's loop is way tighter. He asks, they answer, he writes, they open. It compounds weekly, and the metrics move with it (which is probably where the 20% referral bump is hiding too, because engaged readers share Insanely Valuable Content). The AI piece is what makes it hold at scale. You can probably read 20 replies a week and categorize them in your head. 500 would break you. Justin's AI setup scales with his list instead of buckling under it. ------- Results ------- * Open rate climbed from 51% to 61% - which at 175k subscribers is an extra 17,500 people opening the email 🤯 * Referrals are up more than 20% * 300-500 free-form replies per week as a steady content input - which has downstream effects of helping deliverability, etc. ------------------------ How You Can Implement It ------------------------ Step 1: Add an open-ended question at the end of your next edition. Keep it conversational and tied to the topic. You're going for a reply, not survey data. Step 2: Put the question somewhere visible. Last paragraph of the body, not buried in a footer. Step 3: Read as many of the replies as possible. You're listening for language and emotion - for the phrases people keep repeating. Step 4: Keep a running doc of themes. When the same topic shows up from 3 different readers, that's probably your next essay. Step 5: Once the reply volume gets unmanageable, have Claude or ChatGPT help by surfacing themes for you. Step 6: Write your next essay directly from the replies. Quote readers where you can (with permission). They'll spot themselves in it, and that's where the referrals start. ----- Tools ----- * Your inbox :) * Claude or ChatGPT to pull themes at scale * A simple Notion ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/p8hehqu4o0k266hr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL25vdGlvbi8= ) page or Google Doc to log recurring themes for your editorial calendar Writing about what your readers want sounds obvious. The hard part is knowing what they actually want, in their own words, every week. Justin broke that problem down to one question. When your writing lines up with what your audience cares about, open rates go up, referrals go up, and growth stops feeling like you're pushing a boulder uphill. See you tomorrow, Chenell P.S. You can follow Justin on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/x0hph3ue068p20sg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2p1c3RpbndlbHNoLw== ), or subscribe to The Saturday Solopreneur at justinwelsh.me ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/6qhehoulegv5rgi9/aHR0cHM6Ly9qdXN0aW53ZWxzaC5tZS8= ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/68uk46elq5t8h5gd99osohp443m9ebemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcg2rrz/7qh7h2u957v6l3s9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). 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​ Welcome to Day 13 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/x0hph3ue008p5xcg/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ***************************************************************** Day 13: He Built a Tool to Cut His Newsletter Creation Time in Half ***************************************************************** How Brandon used audience data to cut down a ton of repetitive tasks. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- May 4, 2026 🛸 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/6qhehouleev5mxt9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kb24tY2xhdWRlLW1jcC8= )​ ​ Do you know who's actually on your email list? Not just "how many subscribers," but the real stuff - what they do for work, how old they are, what income bracket they're in? The kind of data that helps you write better content and pitch sponsors more confidently. Brandon Smithwrick wanted to know this about his newsletter audience for Content to Commas ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/kkhmh2unvvg5krck/aHR0cHM6Ly9jb250ZW50dG9jb21tYXMuY28= ). Beehiiv gives you a ton of raw data, but there's no clean way to pull it together into something useful. So when Beehiiv rolled out their MCP in beta, he built a system to do it himself. He was able to build an intelligence system that reads his data, grades every issue, and tells him exactly what's working and who he's writing to. ​ Since building that, his writing time dropped from 3 hours to 90 minutes, he discovered an 85.3% retention rate he didn't know existed, and he learned his audience is 63% female-skewing (with the professions and income ranges he can now pitch to sponsors). ------------------ How Brandon Did It ------------------ Brandon got access to Beehiiv's MCP (Model Context Protocol). If you're not sure what that is, it essentially lets you connect a ton of data into a tool like Claude, that helps you understand that data better. 1. He connected Claude to Beehiiv's new MCP. The MCP is what lets Claude pull data straight from his Beehiiv account, no CSV exports or copy-paste required. 2. He pointed Claude at a new Google Sheet. Claude built him a dashboard that scores every issue, surfaces audience insights (like gender, age, profession, geography), and updates itself each week as new issues go out. ​ 3. He set up a writing workflow next to the analytics. Brandon dictates his ideas into Notion using Wispr Flow ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/58hvh8ug22pnrxh7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Zsb3cv ), then he hits a dropdown labeled "Input ready" and like AI magic, a Claude agent gets to work in the background. 4. The Claude agent is trained on Brandon’s voice. He fed Claude past issues, his SOPs, and the patterns from the analytics hub, so it can draft subject lines, titles, and help him create a newsletter with the audio he's recorded. 5. He promoted himself from writer to Newsletter Editor. Once Claude pings him in Slack with a finished draft, he reviews, edits, and polishes. Brandon has gone from writer to editor. ------------ Why It Works ------------ Half the battle of writing a newsletter is knowing what to write about. The other half is sitting down and actually doing it. Brandon's system helps him tackle both. The intelligence side removes the guessing. He knows what topics land, what framing works, and who his audience actually is. So when he sits down to write, he's not starting from "hmm, what should I talk about this week." He already has a good idea of what should come next. The Wispr Flow piece removes the blinking cursor problem. Talking is probably 3-4x faster than typing for most people, and it gets you past that "I don't know how to start" feeling. Brandon talks it out, then uses Claude to clean up the structure. The ideas stay his. ------- Results ------- * Newsletter writing time dropped from 3 hours to 90 minutes per issue, a 50% cut every single week * Surfaced an 85.3% reader retention rate that he didn't know what there * Found that 68% of his subscribers are women with specific professions, which is useful for sponsor pitches and content positioning * Every issue graded 0 to 100 with a rolling 8-issue benchmark for instant context - his self-updating analytics dashboard that grades every new issue automatically ​ ------------------------ How You Can Implement It ------------------------ Brandon’s nailed the use of AI to both publish quicker and better analyze metrics. This process is a little more complex than some of the other levers we’ve shared so far, but the time savings and in-depth metrics are worth the heavier lift at the onset. Note: If you don’t use Beehiiv, save this growth lever for when your ESP releases their MCP. At this rate, it’s a matter of when, not if. Step 1: See if your ESP has an MCP built out. Beehiiv's is in beta, and I'm excited to announce that Kit is releasing theirs in just 2 weeks. Step 2: Connect the MCP and Google Sheets to Claude inside CoWork. Both live under the Connectors menu. (If this is all new to you, there are TONS of great YouTube videos on this already) Step 3: Run a prompt to build your analytics sheet. Brandon's full prompt is in his Notion writeup ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/25h2h9u3wwr8kwt8/aHR0cHM6Ly9jb250ZW50dG9jb21tYXMubXlmbG9kZXNrLmNvbS9uZXdzbGV0dGVyLWludGVsbGlnZW5jZS1zeXN0ZW0= ). Paste your newsletter URL in and let Claude pull and structure everything. Step 4: Feed Claude your voice. A short doc with past issues, notes about your tone, preferences, and your usual structure is enough for the agent to draft similarly to you. Step 5: Add a trigger you'll actually use. Brandon's is a Notion dropdown, but a Slack command or a tagged email works just as well. Step 6: Review and edit the drafts Claude hands back. Editing what's already there is faster than writing from scratch. 🛑 Disclaimer - What I'm not doing is telling you to "automate your newsletter" with AI. What I am saying is that you can use these tools to help you inform what to create next (or not), use a voice mode to do speech to text, and/or then have AI help you refine that piece with past issues of your voice. I could write a whole article about the downsides of trying to automate everything, but for now, I'll say that. ----- Tools ----- * Claude CoWork * An MCP (either Beehiiv or Kit) * Google Sheets * ​WisprFlow ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/58hvh8ug22pnrxh7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Zsb3cv ) for voice-to-text input Knowing what to write is half the work. Brandon built a system that helps him answer that question for him every week, so he can spend his time actually writing instead of guessing. The data tells him what works. Voice dictation gets it out of his head fast. And every issue builds on what he learned from the last one. See you tomorrow, Chenell P.S. You can follow Brandon on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/qvh8h8udppg495fg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2JyYW5kb25zbWl0aHdyaWNrLw== ), or subscribe to Content to Commas ( https://2ed903a4.click.convertkit-mail4.com/27u0wo2n4vboh8z067vc3hg93w2o6s0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rbnxwwd/kkhmh2unvvg5krck/aHR0cHM6Ly9jb250ZW50dG9jb21tYXMuY28= ) for more newsletter operator tips. P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. 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...your week 2 cheat sheet  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: Olly Richards -------------------------------- ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) for free.​ -->​Download the Full Case Study Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) ​Download the Full Case Study Free ↗ ( https://ollyrichards.co/newsletter-gir/ ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/l2heh6ul720k50ag/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 2 ------------------------- We're in the middle of the 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/dphehmuen647zkil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People are LOVING these, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/owhkhwuwd9k838iq/aHR0cHM6Ly8zMGRheXNvZmdyb3d0aC5jbw== ). ------------------------------------------------------- Day 7: Skip the Landing Page, This Converts at 65-70% ​ ------------------------------------------------------- How he skips the landing page and picks up 15-20 extra subscribers out of every 100.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3ue02r78ebg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dhbm5vbi1tYW55Y2hhdC1mbG93Lw== ) ----------------------------------------------------------------- ------------------------------------------------------- Day 8: The 12-Day Giveaway That Added 550+ Subscribers​ ------------------------------------------------------- How a partner-powered giveaway grew her list and kept readers engaged for 6 months after.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/kkhmh2unvwd9gmtk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2ZhYi1naXZlYXdheS8= ) ----------------------------------------------------------------- --------------------------------------- Day 9: How Half Baked Cut Churn by 57%​ --------------------------------------- Why deleting a survey plugged a leaky subscriber bucket. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/g3hnhwumw9dz79h3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hhbGYtYmFrZWQtc3VydmV5LWNodXJuLw== ) ----------------------------------------------------------------- --------------------------------------------------------------- Day 10: The Tiny Change That 5x’d His Landing Page Conversions​ --------------------------------------------------------------- Why the submit button might be the highest-leverage element on your landing page.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/n2hohquv0q8ow9c0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hcmtldGluZ21heC1idXR0b24tY2hhbmdlLw== ) ----------------------------------------------------------------- --------------------------------------------------------- Day 11: The Self-Monetizing Lead Magnet That 8x’d Growth​ --------------------------------------------------------- Terry Rice built a tool that 8x’d his growth, even if nobody buys his products.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/8ghqh3uond05e4cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RlcnJ5LWxlYWQtbWFnbmV0Lw== )​ ----------------------------------------------------------------- ------------------------------------------------------- Day 12: The Growth Experiment That Found 12,637 Buyers​ ------------------------------------------------------- How a “science experiment” turned a paid acquisition test into a $475K profit, solo business.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/dphehmuen6474kbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL29sbHktcGFpZC1ncm93dGgtZXhwZXJpbWVudC8= ) ----------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/dphehmuen647zkil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ********************* 🔦 Community Spotlight ********************* As part of the 30 Days of Growth, if you share the series with 10 friends, you get a shoutout in this newsletter. Here are a few people who have already done this: * Lori Mihalich-Levin creates incredible content for working parents and those transitioning back to work after parental leave. Check out the Mindful Return here. ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/z2hgh7uex64d4ofz/TG9yaSUyME1paGFsaWNoLUxldmlu )​ * Chus Naharro is a Spanish creator who sends a newsletter about newsletters. If you’re a creator or entrepreneur and want to turn your email list into a real business asset without depending on algorithms, check it out here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3ue02r7recg/aHR0cHM6Ly9jaHVzbmFoYXJyby5jb20vbmV3c2xldHRlci8_dXRtX3NvdXJjZT1OZXdzbGV0dGVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPWNoZW5lbGw= ). * Lex Roman produces stories and events about how solopreneurs actually make a living online. Get the newsletter ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/58hvh8ug2xv9vlh7/aHR0cHM6Ly9sZXhyb21hbi5jb20vP3JlZj0zMGRheXNvZmdyb3d0aA== ) to discover fresh ways to approach building your online business too. * Carrie Olsen is a successful voiceover artist. She even has a free course ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/3ohphdu3gmodolcp/aHR0cHM6Ly9jYXJyaWVvbHNlbnZvLmNvbS9idWlsZC1hLXZvaWNlb3Zlci1hY3Rpb24tcGxhbi1mcm9tLXNjcmF0Y2gtZnJlZS1taW5pLWNvdXJzZS8= ) for those looking to get into this type of work as well. Super interesting! ⭐ Want to see your name here? If you want to see your name here in a future edition, share the 30 Days of Growth using your link below. 🔗 Here is your referral link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy ​ That's it for this one, enjoy your Sunday! Chenell PPS - THANK YOU to everyone who has shared this. It takes a ton of work to put together and we really, really appreciate you helping it land in more inboxes. PS - I'm currently running the Broad Street Run, a 10-mile race through the streets of Philadelphia. Maybe I'll add 2 more on to the end to make it one mile for every day of 30 Days of Growth so far? Just kidding, I'm probably driving the struggle bus as you read this. 🚌 ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/48hvh7um8l5254uq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/8ghqh3uond0504cl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2v39wzskhkog064zho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/dphehmuen647okcl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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...your week 2 cheat sheet  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: Olly Richards -------------------------------- ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) for free.​ -->​Download the Full Case Study Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/reh8h9umzd2e8oh6/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXIv ) ​Download the Full Case Study Free ↗ ( https://ollyrichards.co/newsletter-gir/ ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/l2heh6ul720k50ag/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 2 ------------------------- We're in the middle of the 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/dphehmuen647zkil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ), and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People are LOVING these, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/owhkhwuwd9k838iq/aHR0cHM6Ly8zMGRheXNvZmdyb3d0aC5jbw== ). ------------------------------------------------------- Day 7: Skip the Landing Page, This Converts at 65-70% ​ ------------------------------------------------------- How he skips the landing page and picks up 15-20 extra subscribers out of every 100.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/x0hph3ue02r78ebg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dhbm5vbi1tYW55Y2hhdC1mbG93Lw== ) ----------------------------------------------------------------- ------------------------------------------------------- Day 8: The 12-Day Giveaway That Added 550+ Subscribers​ ------------------------------------------------------- How a partner-powered giveaway grew her list and kept readers engaged for 6 months after.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/kkhmh2unvwd9gmtk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2ZhYi1naXZlYXdheS8= ) ----------------------------------------------------------------- --------------------------------------- Day 9: How Half Baked Cut Churn by 57%​ --------------------------------------- Why deleting a survey plugged a leaky subscriber bucket. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/g3hnhwumw9dz79h3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hhbGYtYmFrZWQtc3VydmV5LWNodXJuLw== ) ----------------------------------------------------------------- --------------------------------------------------------------- Day 10: The Tiny Change That 5x’d His Landing Page Conversions​ --------------------------------------------------------------- Why the submit button might be the highest-leverage element on your landing page.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/n2hohquv0q8ow9c0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hcmtldGluZ21heC1idXR0b24tY2hhbmdlLw== ) ----------------------------------------------------------------- --------------------------------------------------------- Day 11: The Self-Monetizing Lead Magnet That 8x’d Growth​ --------------------------------------------------------- Terry Rice built a tool that 8x’d his growth, even if nobody buys his products.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/8ghqh3uond05e4cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RlcnJ5LWxlYWQtbWFnbmV0Lw== )​ ----------------------------------------------------------------- ------------------------------------------------------- Day 12: The Growth Experiment That Found 12,637 Buyers​ ------------------------------------------------------- How a “science experiment” turned a paid acquisition test into a $475K profit, solo business.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/dphehmuen6474kbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL29sbHktcGFpZC1ncm93dGgtZXhwZXJpbWVudC8= ) ----------------------------------------------------------------- Have you tried any of these? Found any to be insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/dphehmuen647zkil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) ********************* 🔦 Community Spotlight ********************* As part of the 30 Days of Growth, if you share the series with 10 friends, you get a shoutout in this newsletter. Here are a few people who have already done this: * Lori Mihalich-Levin creates incredible content for working parents and those transitioning back to work after parental leave. Check out the Mindful Return here. ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/z2hgh7uex64d4ofz/TG9yaSUyME1paGFsaWNoLUxldmlu )​ * Chus Naharro is a Spanish creator who sends a newsletter about newsletters. If you’re a creator or entrepreneur and want to turn your email list into a real business asset without depending on algorithms, check it out here ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/x0hph3ue02r7recg/aHR0cHM6Ly9jaHVzbmFoYXJyby5jb20vbmV3c2xldHRlci8_dXRtX3NvdXJjZT1OZXdzbGV0dGVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPWNoZW5lbGw= ). * Lex Roman produces stories and events about how solopreneurs actually make a living online. Get the newsletter ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/58hvh8ug2xv9vlh7/aHR0cHM6Ly9sZXhyb21hbi5jb20vP3JlZj0zMGRheXNvZmdyb3d0aA== ) to discover fresh ways to approach building your online business too. * Carrie Olsen is a successful voiceover artist. She even has a free course ( https://2ed903a4.click.convertkit-mail4.com/zlux6qg83kanhkv7w5ntphwlg4oxwsq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcke88g/3ohphdu3gmodolcp/aHR0cHM6Ly9jYXJyaWVvbHNlbnZvLmNvbS9idWlsZC1hLXZvaWNlb3Zlci1hY3Rpb24tcGxhbi1mcm9tLXNjcmF0Y2gtZnJlZS1taW5pLWNvdXJzZS8= ) for those looking to get into this type of work as well. Super interesting! ⭐ Want to see your name here? If you want to see your name here in a future edition, share the 30 Days of Growth using your link below. 🔗 Here is your referral link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy ​ That's it for this one, enjoy your Sunday! Chenell PPS - THANK YOU to everyone who has shared this. It takes a ton of work to put together and we really, really appreciate you helping it land in more inboxes. PS - I'm currently running the Broad Street Run, a 10-mile race through the streets of Philadelphia. Maybe I'll add 2 more on to the end to make it one mile for every day of 30 Days of Growth so far? 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​ Welcome to Day 12 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/z2hgh7uexnevrriz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ****************************************************** Day 12: The Growth Experiment That Found 12,637 Buyers ****************************************************** How a "science experiment" turned a paid acquisition test into a $475K profit, solo business. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- May 2, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/x0hph3ue0oe6d7tg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL29sbHktcGFpZC1ncm93dGgtZXhwZXJpbWVudC8= )​ ​ How do you know if the people on your email list are actually buyers? It's easy to find cheap leads, it's much harder to find cheap buyers. And if you don't know the difference, you can build a 10,000-person list and still wonder why nothing sells. Olly Richards didn’t want that to happen to him. So he treated his first year of list-building like a science experiment. ​ He spent $19,000, tested a few channels, ran low-priced workshops to separate buyers from lurkers, then cut everything that wasn't working. 👉 Before you bail out here - you don't have to spend a ton of money to make this work. By the end of year one, he had 12,637 engaged subscribers. In year 2, that list became a business on pace for around $475K in profit - with no team. --------------- How Olly Did It --------------- 1. He niched down 2 layers. Plenty of people teach “how to build an online business,” but few are actively running one at $10M scale. So Olly niched past “online business” to owners of online education businesses scaling from 6 to 7 figures. 2. He built a lead magnet that signaled seriousness. Instead of a 5-page checklist, he wrote a 118-page Google doc ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/kkhmh2unvrnq2lbk/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci8_cmVmPWNoZW5lbGwtMzBkYXlzb2Zncm93dGg= ) called “Anatomy of a $10 Million Online Education Business.” The doc being 118 pages long also acts as a filter for his target audience. 3. He spent money to speed up learning. Olly put $19,000 into paid newsletter sponsorships, ads, a new YouTube channel, and new social accounts on X and LinkedIn. His thinking was simple: testing 4 channels in 6 months beats testing 1 per year. 4. He ran a $200 workshop as a buyer test. About 6 months in, Olly ran a 5-day live workshop called 7-Figure Marketing Stack. About 150 people purchased it. 5. He got rid of the channels that weren't working. He tracked every buyer back to the channel that brought them in. Some sources produced cheap leads and zero buyers, others produced buyers consistently. With the data on which channels drove purchases, Olly cut the ones that weren't driving buyers and doubled down on the winners. ------------ Why It Works ------------ A big email list is only an asset if the people on it actually buy. Olly’s whole framework is built around answering that question as early as possible, so he’s never making bets on subscribers who’ll never convert. The 118-page lead magnet does 2 jobs. It filters for the exact kind of person Olly wanted to attract, and was long enough that if someone got through it, they were clearly interested. ------- Results ------- * 12,637 engaged subscribers from $19,000 in spend, which works out to about $1.50 per engaged subscriber * An insanely valuable lead magnet that doubles as a brand-building asset he still gives away today * Year 2 turned the list into a one-person business on pace for around $475k in profit, with no team. ------------------------ How You Can Implement It ------------------------ Step 1: Niche down 2 layers. Pick an audience you can describe in 1 sentence, narrower than the obvious category. (Not “online business owners” but instead "online education businesses scaling from 6 to 7 figures.") Step 2: Build a lead magnet that signals seriousness. Give away something that feels like it belongs in a paid course instead of a throw-away PDF. Step 3: Pick 3 or 4 acquisition channels to test. You can spend money or time - and either works as long as you commit to running experiments. Step 4: Run a low-priced offer in the first 90 days. Something under $200 that delivers real value (like Olly's 7-Figure Marketing Stack). You’re trying to find buyers in your email list. Step 5: Track every buyer back to their original source. You need to see which channels bring buyers and which bring lurkers. Step 6: Cut what’s not working and double down on what is. Drop channels that produce leads without purchases, even if they feel productive. ----- Tools ----- * ​Carrd ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/58hvh8ug2qg8ogt7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== ), Kit ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/25h2h9u3w63z04a8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NvbnZlcnRraXQv ), or Beehiiv ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/qvh8h8udpzd52nfg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ) for the landing page and list capture * A simple spreadsheet to map every buyer back to their source * ​Zoom ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/g3hnhwumwrm5oxf3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3pvb20v ) combined with any checkout tool to run a low-priced workshop This works at any budget. Olly used $19,000 to compress learning, but he says time works just as well. The real move is running the buyer test early so you know within 6 months which subscribers actually pay. See you tomorrow, Chenell P.S. Olly’s free 118-page Anatomy of a $10 Million Online Education Business ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/kkhmh2unvrnq2lbk/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci8_cmVmPWNoZW5lbGwtMzBkYXlzb2Zncm93dGg= ) is still up at ollyrichards.co ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/9qhzhdudr0dm34cz/aHR0cDovL29sbHlyaWNoYXJkcy5jbw== ). If you run a course, community, or info product, it’s a great example of Insanely Valuable Content done right. P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/z2hgh7uexnevrriz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/z2hgh7uexnevrriz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e ) · Preferences ( https://preferences.convertkit-mail4.com/k0unxvmlz0t6h5q5x62alhoprkxmks0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e )​

​ Welcome to Day 11 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/6qhehoulexe6lvf9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ******************************************************** Day 11: The Self-Monetizing Lead Magnet That 8x’d Growth ******************************************************** Terry Rice built a tool that 8x’d his growth and drove revenue even if nobody bought his products. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 30, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/25h2h9u3wlw03gf8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RlcnJ5LWxlYWQtbWFnbmV0Lw== )​ A typical lead magnet has one job: get someone’s email. If the subscriber never buys, books a call, or engages again… that lead magnet basically did nothing. ​Terry Rice ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/9qhzhdudr4r3d2bz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3RlcnJ5LXJpY2Uv ) had a better idea. He built a lead capture tool that makes money even if the subscriber never converts. And it all started with a simple question people kept asking him: “How do you run two businesses, speak professionally, and raise four kids without burning out?” So instead of answering it over and over, he built a tool that shows exactly how he works only ~10 hours per week. ​ ---------------- How Terry Did It ---------------- He used real audience data to find demand. Instead of guessing what people wanted, Terry used sentiment analysis tools like Grok to analyze conversations he was having. This sounds complicated, but he really just took conversations, emails, and meeting notes and fed them into Grok. One topic kept surfacing: people were fascinated by how he managed his time and workload. This was a clear signal for him to build from. He built a simple interactive tool. Using no-code platform Lovable ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/n2hohquv0205v3c0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2xvdmFibGUv ), Terry created an app that shows his weekly workflow, his time management system, and every tool he uses to stay productive. It’s essentially a transparent “behind-the-scenes operating system.” ​Check out the tool here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/reh8h9umzkzvmxf6/aHR0cHM6Ly9zdGFjay10ZXJyeS5sb3ZhYmxlLmFwcC8= )​ Every tool is monetized. Each resource inside the app links to an affiliate partner, including platforms like Kit. So even if someone never joins his newsletter, never books a call, and never buys a product, he still earns affiliate income. The lead magnet pays for itself. He automated distribution everywhere. Terry turned it into a frictionless funnel: * On Instagram, automation tool Stan sends the link automatically when someone comments or DMs “Stack” * On LinkedIn, his away messages point people to the tool * In content, he casually references it when talking about productivity The promotion happens naturally because the tool is relevant to everything he already talks about. ------------ Why It Works ------------ This tool naturally aligns with his content. Terry talks about productivity, leverage, and performance. The tool is a natural extension of that conversation. He’s just posting about his day and saying: “Want to see how I do it? Here you go.” It also monetizes attention pretty quick. This can generate revenue on the first click over to a tool he uses to build this. And the people who are curious about systems and leverage? Those are exactly the kind of people who become coaching clients. The whole thing feels like he’s just being transparent about how he works. And that’s what makes people trust it enough to click. ------- Results ------- * 53 new subscribers in 7 days (compared to 5-6 per week prior) * Affiliate income from his “Tools” section * Qualified leads for coaching We’re not claiming virality here, it’s just steady, compounding growth. The system worked so well he now teaches it to clients. In a single 90-minute session, they leave with their own lead capture tool, a nurture sequence, and 10 social posts with built-in CTAs. ------------------------ How You Can Implement It ------------------------ Step 1: Find your “how do you do that?” question. What do people constantly ask you about your workflow, results, or systems? Step 2: Turn the answer into a tool. This could be a checklist, calculator, resource stack, template library, or interactive guide. Use Lovable if you want something app-like without code, or keep it simple with a Notion template or Carrd page. Step 3: Monetize the ecosystem. Add affiliate links to tools, software, gear, or resources you already use and recommend. Step 4: Reference it naturally in content. Don’t force the CTA, just tie it to stories you’re already telling. ----- Tools ----- * ​Lovable ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/n2hohquv0205v3c0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2xvdmFibGUv ) – build the interactive tool (no code) * Stan – automate Instagram delivery * Any affiliate platforms for monetization * Your ESP for nurture sequences Lead magnets usually cost a lot of time to create and only pay off if someone eventually buys. Terry built one that earns every time it’s used. See you tomorrow, Chenell P.S. Terry teaches this exact process to clients. Check him out at terryrice.co ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/vqh3hmuormr3olbw/aHR0cDovL3RlcnJ5cmljZS5jby8_cmVmPWNoZW5lbGwtMzBkYXlzb2Zncm93dGg= ) and on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/9qhzhdudr4r3d2bz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3RlcnJ5LXJpY2Uv ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodt9h95opzkilhv7zero8hgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/6qhehoulexe6lvf9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). 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​ Welcome to Day 10 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2l65dmirh4mqe4rka39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/e0hph0u7o5r38nh7/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ************************************************************** Day 10: The Tiny Change That 5x’d His Landing Page Conversions ************************************************************** Why the submit button might be the highest-leverage element on your landing page. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 30, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2l65dmirh4mqe4rka39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/7qh7h2u953n2r0t9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hcmtldGluZ21heC1idXR0b24tY2hhbmdlLw== )​ ​ What if you could change one thing on your newsletter landing page, and get 5x more subscribers? That’s exactly what happened to Max. ​Max Bidna ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2l65dmirh4mqe4rka39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/owhkhwuwd5qm2rbq/aHR0cHM6Ly94LmNvbS9NYXJrZXRpbmdNYXg= ) runs Marketing Max, a newsletter for marketing operators. He’s been A/B testing his landing page for years (and tracking every variant in obsessive detail). His original landing page converted at 7.56%. And while that’s not the worst conversion rate I’ve seen, there’s definitely some room for improvement. Max thought so too. So he made one simple tweak to his landing page - and that change jumped his conversion rate to 37.8%. That's a 5x increase, on the same page with the same offer. Here’s what he did. ​ Max took the 'submit' button and shrunk it, centered it inside the form, and changed the button word to “Continue.” And it was that last button text change that took conversion to 37.8%. A 5x jump on the same page, the same traffic, and the same offer. -------------- How Max Did It -------------- 1. He treated the ‘submit’ button as a high-leverage element. A lot of testing energy goes to headlines and lead magnets, but Max found the button moves the needle more than either of those. ​ 2. He tested 20+ variants on the button copy alone. He’s tried “submit,” “start now,” “send me the lead magnet,” and “continue” with an emoji arrow. The plain word “Continue” beat all of them. 3. He shrunk and centered the button. The original was wide and full-width (see previous image). Making it smaller and centered inside the text box outperformed the bigger version (see image below). ​ 4. He runs one variant at a time. Every change is its own test, so he knows exactly which element moved the needle. That’s how he can attribute the 5x jump to the button itself. 5. He’s been testing this for 3+ years. Over 200 variants later, the same form converts at 56.7%, up from the 7.56% he started with. Compounding small wins is the whole game. ------------ Why It Works ------------ Visitors are skeptical of any opt-in form. The submit button is the last thing they read before deciding whether to give you their email. The word “Continue” feels like a step in a flow they’re already in, while “Submit” feels like work. Smaller buttons can also outperform bigger ones because they sit naturally inside the form. The visitor’s brain reads them as a quiet UI hint that keeps the flow going. The volume of testing is what compounds. Any one test might give a 1.2x or a 1.05x lift; run 200 of those on your most important page over 3 years and Max ended up with a 7.5x lift overall. ------- Results ------- * Landing page conversion jumped from 7.56% to 37.8% from one button test - a 5x lift on the same page, same traffic, same offer * After 200+ variant tests over 3 years, the same form now converts at 56.7%, a 7.5x lift from where he started * On the paid side, that conversion lift dropped his cost per subscriber on Meta ads by 80%, which means Max gets 5x the subscribers from the same ad budget ​ ------------------------ How You Can Implement It ------------------------ Step 1: Audit your current landing page form. Note the button copy, the button size, and where it sits in the form. Take a screenshot of it before you make any changes. Step 2: Make the button copy your first test. It’s the cheapest change to ship, and Max’s data says it moves the needle more than the headline or any other element. Step 3: Draft 4-5 button variants. “Continue” won for Max, so include that one, plus a couple takes like “Get my [thing]” or “Send it.” Step 4: Run one test at a time for a long enough period where you can gather data. (Resist the urge to change 3 things at once, you won’t know what worked.) Step 5: Track the conversion rate for each test. Step 6: Keep going. Once button copy is locked, move to button size, then headline, etc. The compounding only happens if you keep running tests. ----- Tools ----- * A landing page tool (bonus if it supports variants) * A simple spreadsheet to log every test Changing up the button text worked like really well for Max. It’s a small change that’s easy enough to test, so it’s worth experimenting with. Especially if conversion rates improve. Just make sure you test it properly so you truly know if it’s working. See you tomorrow, Chenell P.S. You can follow Max on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2l65dmirh4mqe4rka39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/z2hgh7uex0l2qehz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL21heGJpZG5hLw== ) , or subscribe to Marketing Max at marketingmax.co ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2l65dmirh4mqe4rka39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/p8hehqu4o8qwnghr/aHR0cHM6Ly93d3cubWFya2V0aW5nbWF4LmNvbS8= ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. 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​ Welcome to Day 9 of the 30 Days of Growth. This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6r7o5qu9hzqok42vb0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/6qhehoule0w5q2s9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ************************************** Day 9: How Half Baked Cut Churn by 57% ************************************** Why deleting a survey plugged a leaky subscriber bucket. -------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 29, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6r7o5qu9hzqok42vb0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/kkhmh2unv4e578tk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hhbGYtYmFrZWQtc3VydmV5LWNodXJuLw== )​ ​ We've talked about a bunch of ways to get more subscribers. People get so focused on seeing that new subscriber count go up that they ignore one of the healthier growth metrics: retention. Subscriber retention is less exciting but super important for the simple fact that….improving it keeps more subscribers on your list. Darragh Lucy is the co-founder of Half Baked ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6r7o5qu9hzqok42vb0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/58hvh8ug2l0nema7/aHR0cDovL2dldGhhbGZiYWtlZC5jb20v ), a newsletter about startup ideas. And churn is the metric he’s actively working on right now. In his words, it’s the most underrated growth metric out there. Here’s what Darragh and the team noticed. New subscribers were increasingly churning over the first 30 days. And it correlated with Half Baked’s onboarding flow getting longer and longer. More questions during onboarding seemed to lead to more subs leaving within 30 days. To get to the bottom of it, Darragh and his team ran an experiment. And what they found was a significant drop in churn. So what did they do to reduce churn? ​ Everyone wants first party data, but how many pay attention to what all those questions do to your readers? They deleted the onboarding form entirely. The result? 30-day churn on that cohort dropped from around 7% to around 3% – they cut churn in half (57% to be exact). --------------------- How Half Baked Did It --------------------- 1. They removed every question from the paid-subscriber signup flow. They scrapped the entire onboarding survey for subscribers acquired via Meta ads. Yes they lose some valuable first-party data, but keeping an engaged subscriber is more important. 2. New subscribers are redirected to a thank you page. Now instead of the onboarding survey, new subscribers go directly to a thank you page that confirms the signup and gently recommends a featured product. source 3. He paid extra attention to the paid acquisition cohort. Half Baked uses Meta ads for paid growth. But those subscribers are “colder” than an organic subscriber. So adding extra steps in the onboarding flow is risky. They’re more likely to lose interest before they’re truly subscribed. 4. He let the newsletter itself do the segmenting over time. Instead of asking people to describe themselves on Day 1, Darragh watches what they engage with across the first few editions. Their behavior actually gives Half Baked some great insights. 5. Darragh measures 30-day churn separately between paid vs. organic channels. Acquired subscribers behave differently from organic, so a single average would have hidden the win. ------------ Why It Works ------------ Cold traffic from Meta ads is still, well… cold. Someone interrupted from their feed is a few seconds away from closing the tab anyway. A short onboarding survey is more likely to push them over the edge and never come back. The onboarding form data wasn’t helpful. Behavioral signals (clicks, replies, opens) tend to do the segmentation job better than self-reported survey questions. A quick post-signup experience gets the welcome email out faster. The all-important welcome email lands while the person still remembers why they subscribed – and that has downstream effects on every email after that. ------- Results ------- * 30-day churn on the Meta ads cohort dropped from ~7% to ~3% – that’s an extra 40 additional subscribers sticking around for every 1,000 acquired * Shorter onboarding correlates with lower 30-day churn across the board which has positive effects on subscriber LTV The leaky bucket leaks slower, which compounds over every month of growth. ------------------------ How You Can Implement It ------------------------ Note: If you have an onboarding survey, consider all these steps! But if you don’t, it’s still a great practice to review and implement Steps 1, 4, 5, and 6. Step 1: Pull your 30-day churn number, broken out by acquisition source if you can. Paid, organic, and referral (i.e. recommendations) cohorts almost always behave differently. Step 2: Count every question after the email field on your signup flow. Be honest about which ones are actually wired up to automations you use. Step 3: Cut every question that doesn’t trigger a specific segment or sequence you’re running today. If it just “might be useful someday,” it’s tax on a cold subscriber. Step 4: Redirect new signups directly to a thank you page. Confirm the signup on that page and remind them to check their inbox for their first email from you. Step 5: Add “self-selecting” segmentation into the first 2-3 editions. You can do that by tagging people based on links they click, or drop in 1 “low friction” question inside the welcome sequence. Step 6: Check your churn data after 30 days and compare. Watch the paid cohort especially. ----- Tools ----- * Your ESP * A thank you page * UTMs or your ESP’s source tracking (so paid and organic show up in churn reports separately) Retention is a growth strategy! A signup form that costs you 4 percentage points of churn could be more expensive than your ad budget. See you tomorrow, Chenell P.S. You can subscribe to Half Baked at gethalfbaked.com ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6r7o5qu9hzqok42vb0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/58hvh8ug2l0nema7/aHR0cDovL2dldGhhbGZiYWtlZC5jb20v ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. 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​ Welcome to Day 8 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/kkhmh2unvm9rl0sk/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ **************************************************** Day 8: The 12-Day Series That Added 550+ Subscribers **************************************************** How a partner-powered giveaway grew her list and kept readers engaged for 6 months after. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 28, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/58hvh8ug279qmrf7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2ZhYi1naXZlYXdheS8= )​ Giveaways can work. But a single giveaway usually spikes your list for a day and then it's over. The new subscribers got their free thing and now they're just sitting there. What if you could stretch that into a 12-day series where every day brought a new partner, new prizes, and a new reason for people to open your email? That's what Fab Giovanetti did with Alt Marketing School. She built a partner-powered giveaway series modeled after a 12 Days of Christmas advent calendar, where each day featured a different tool, platform, or community offering something free. 1 partner per day for 12 days. The result: 550+ new subscribers in 12 days, and her click-through rate doubled for the 6 months that followed. ​ -------------- How Fab Did It -------------- Fab ran hers during the holidays, but the format works anytime. A "12 days of free tools" series in Q1, a back-to-school version in September, a new year kickoff in January. The exciting part is the daily reveal, not necessarily the season. 1. She picked a familiar seasonal hook. Fab is a big believer that storytelling is the thing that drives reader buy-in. The more you can take a familiar theme and spice it up, the more attention it’s likely to get. She took the traditional 12 Days of Christmas and remixed it with this giveaway to drive excitement. ​ 2. Fab found ideal partners for the giveaways. For each of the 12 days, a different brand offered something free. She got partners to promote it to their audiences as well - so it was 12 different brands/creators pointing at the same thing over 2.5 weeks. ​ 3. She mixed up the formats to keep people curious. Some days were on-demand trainings; others were live events; some were straight up giveaways. You never knew what was behind the next door (which is the whole point). 4. She promoted it weeks in advance. She had around 3-4 weeks of promotion before day 1, with a couple partners teasing it early as well. 5. She skipped weekends to stretch the runway. 12 weekday giveaways spread across about 2.5 weeks allowed more time to build momentum and for latecomers to jump in. ​ ------------ Why It Works ------------ There are a few reasons this works. But here are the main ones: A familiar story & format is easy to opt into. People understand the advent calendar concept. The multi-day series creates a curiosity loop each day. "What's behind today's door?" is the kind of question that brings people back every day. ​ The partner cross-promotions layer on top of each other. Each partner introduces Fab's list to a new audience, and each new subscriber gets exposed to 11 more partners over the next 2 weeks. That's a lot of warm reach for a low investment. Existing readers also get a reason to stay engaged. After the test, Fab kept hearing from people who were sad they'd missed a specific day. This excitement and engagement around her content is what helped double her click-throughs for the 6 months that followed. Readers were trained to expect something worth clicking on. ------- Results ------- * 550+ new subscribers, run as a simple advent calendar page on her site * CTR doubled for 6 months after the campaign ended ------------------------ How You Can Implement It ------------------------ Step 1: Pick a theme or hook that ties the series together. Fab used the holidays, but "12 days of free tools for [your audience]" works any time of year. Step 2: Line up your partners. Each day = 1 partner + 1 free thing (a course, a template, a tool credit, a live workshop). Reach out 6-8 weeks early so everyone has time to prep. BONUS: Get partners to agree to share the giveaway with their audiences and email lists. Step 3: Pick one home for the whole campaign. A landing page works for v1. To upgrade, host it on a summit platform like HeySummit ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/25h2h9u3wdo62mc8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hleXN1bW1pdC8= ) so videos, live events, and giveaways all live in one place. Step 4: Promote it 3-4 weeks ahead of launch. Build a waitlist and tease 1 or 2 partners early so people know what is coming. Have partners to do the same. ----- Tools ----- * A landing page builder (Carrd ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/qvh8h8udpn6zrlhg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== )or Kit ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/g3hnhwumwpzr32h3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NvbnZlcnRraXQv )) * ​HeySummit ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/25h2h9u3wdo62mc8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hleXN1bW1pdC8= ) (or a Notion page) as a giveaway & online events hub * Your ESP with tagging to track partner-driven sign-ups and which days/prizes drove the most subs * A shared doc (like Google Docs) for partners with deliverables, due dates, and promo copy A single giveaway grows your list for a day. A 12-day series with partners grows your list for 2 weeks and trains your readers to keep opening for months after. See you tomorrow, Chenell P.S. You can follow Fab on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/9qhzhdudr920p7iz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2ZhYmdpb3ZhbmV0dGk= ) or check out her work at Alt Marketing School ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/n2hohquv0romv8a0/aHR0cHM6Ly9hbHRtYXJrZXRpbmdzY2hvb2wuY29tLw== ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/kkhmh2unvm9rl0sk/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/kkhmh2unvm9rl0sk/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e ) · Preferences ( https://preferences.convertkit-mail4.com/k0unxvmlz0t6h5vpq20hlhop9k8z8c0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e )​

​ Welcome to Day 7 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/3ohphdu3g4n495sp/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ****************************************************** Day 6: The Landing Page Killer That Converts at 65-70% ****************************************************** How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 27, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/n2hohquv06k65zs0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dhbm5vbi1tYW55Y2hhdC1mbG93Lw== )​ You’ve probably seen it before: A creator posts a super compelling reel on Instagram, and then drops the “comment X to get my free playbook on [topic]!” The creator automatically DMs you the landing page link to sign up, etc. etc. Magic! Except, it’s a little clunky on the backend. That standard Instagram growth playbook involves many steps: * Post something valuable * Tell people to comment a keyword * Auto-DM them a link * Hope they click over to the landing page * Hope they fill out the form All of that “hope-ium” is where this strategy falls apart. A typical landing page converts somewhere around 45-50% (on a good day). Which means for every 100 people who comment on your post and get that DM, roughly half of them never make it onto your list. And that’s if every single person clicks over (which isn’t realistic). Gannon Meyer noticed that drop-off and asked a pretty obvious question: What if you just... skipped the landing page entirely? ​ ------------------ How Gannon Does It ------------------ 1. He collects the email inside the DM conversation. Instead of sending a link to an external page, Gannon's Manychat flow asks for the person's email address directly in the DM thread. The subscriber types their email, hits send, and they're in. Bada-bing, bada-boom. 2. He connects Manychat to Kit natively. Kit has a direct integration with Manychat, so the email address gets passed straight into a sequence without any Zapier workarounds or manual exports. The lead magnet delivery and tagging all happen automatically from there. 3. He tags subscribers. Because each flow is tied to a specific post or campaign, he can tag every subscriber with exactly where they came from. That makes segmentation easy later - he knows which subscribers came from which offer. Gannon has rolled out the same setup across client accounts on Instagram, and the conversion numbers hold. Across his own account and client work, he's consistently seeing 65-70% of commenters become email subscribers. ------------ Why It Works ------------ Landing pages add friction. There's a link to click, a new tab to open, a form to fill out. Every extra step is a chance for someone to get distracted and drop off. Not to mention, social platforms hate when you link people out to other places. With this flow, you’re keeping them inside of the app. Typing an email address takes about 5 seconds. The context is fresh - they just commented because they wanted the thing - so the motivation is still there. The Kit-Manychat integration matters too. When the handoff from comment to email list is natively integrated, there's no delay and no chance Zapier fails on you (the worst). ------- Results ------- * 65-70% conversion rate from comment to email subscriber * That’s an extra 15-20 subscribers per 100 comments compared to the old landing page approach ------------------------ How You Can Implement It ------------------------ Step 1: Set up a Manychat flow triggered by a keyword comment on an Instagram post. Pick a simple, relevant keyword that matches what you're offering. Step 2: Inside the flow, add a step that asks for the person's email address directly in the DM. Step 3: Connect Manychat to Kit using the native integration. Step 4: Set up an email sequence to deliver the lead magnet and tag the subscriber with the source. Step 5: Use tags to track which posts and offers are driving the most subscribers. Over time, that data tells you exactly what to post more of, and which topics lead to sales from your products, etc. ----- Tools ----- * Manychat - comment automation and DM flows on Instagram * Kit - email delivery, sequences, and tagging (native Manychat integration) Sending someone to a landing page feels like the obvious move. It's what everyone does. But that’s so 2023. ;) The fewer steps between "I want this" and "I'm on your list," the better. See you tomorrow, Chenell P.S. P.S. You can follow Gannon on Instagram at@gannon.meyer ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/wnh2h6uq6x3xvlsl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9nYW5ub24ubWV5ZXIv ) or subscribe to his newsletter here ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/reh8h9umzwewvpi6/aHR0cHM6Ly9ydW53aXRoaXQubXlrYWphYmkuY29tL25ld3NsZXR0ZXI= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/3ohphdu3g4n495sp/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e/3ohphdu3g4n495sp/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e ) · Preferences ( https://preferences.convertkit-mail4.com/k0unxvmlz0t6h5volo9hlhopk33l3a0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbd288e )​

​ Welcome to Day 7 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/3ohphdu3g4n495sp/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ****************************************************** Day 6: The Landing Page Killer That Converts at 65-70% ****************************************************** How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 27, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/n2hohquv06k65zs0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dhbm5vbi1tYW55Y2hhdC1mbG93Lw== )​ You’ve probably seen it before: A creator posts a super compelling reel on Instagram, and then drops the “comment X to get my free playbook on [topic]!” The creator automatically DMs you the landing page link to sign up, etc. etc. Magic! Except, it’s a little clunky on the backend. That standard Instagram growth playbook involves many steps: * Post something valuable * Tell people to comment a keyword * Auto-DM them a link * Hope they click over to the landing page * Hope they fill out the form All of that “hope-ium” is where this strategy falls apart. A typical landing page converts somewhere around 45-50% (on a good day). Which means for every 100 people who comment on your post and get that DM, roughly half of them never make it onto your list. And that’s if every single person clicks over (which isn’t realistic). Gannon Meyer noticed that drop-off and asked a pretty obvious question: What if you just... skipped the landing page entirely? ​ ------------------ How Gannon Does It ------------------ 1. He collects the email inside the DM conversation. Instead of sending a link to an external page, Gannon's Manychat flow asks for the person's email address directly in the DM thread. The subscriber types their email, hits send, and they're in. Bada-bing, bada-boom. 2. He connects Manychat to Kit natively. Kit has a direct integration with Manychat, so the email address gets passed straight into a sequence without any Zapier workarounds or manual exports. The lead magnet delivery and tagging all happen automatically from there. 3. He tags subscribers. Because each flow is tied to a specific post or campaign, he can tag every subscriber with exactly where they came from. That makes segmentation easy later - he knows which subscribers came from which offer. Gannon has rolled out the same setup across client accounts on Instagram, and the conversion numbers hold. Across his own account and client work, he's consistently seeing 65-70% of commenters become email subscribers. ------------ Why It Works ------------ Landing pages add friction. There's a link to click, a new tab to open, a form to fill out. Every extra step is a chance for someone to get distracted and drop off. Not to mention, social platforms hate when you link people out to other places. With this flow, you’re keeping them inside of the app. Typing an email address takes about 5 seconds. The context is fresh - they just commented because they wanted the thing - so the motivation is still there. The Kit-Manychat integration matters too. When the handoff from comment to email list is natively integrated, there's no delay and no chance Zapier fails on you (the worst). ------- Results ------- * 65-70% conversion rate from comment to email subscriber * That’s an extra 15-20 subscribers per 100 comments compared to the old landing page approach ------------------------ How You Can Implement It ------------------------ Step 1: Set up a Manychat flow triggered by a keyword comment on an Instagram post. Pick a simple, relevant keyword that matches what you're offering. Step 2: Inside the flow, add a step that asks for the person's email address directly in the DM. Step 3: Connect Manychat to Kit using the native integration. Step 4: Set up an email sequence to deliver the lead magnet and tag the subscriber with the source. Step 5: Use tags to track which posts and offers are driving the most subscribers. Over time, that data tells you exactly what to post more of, and which topics lead to sales from your products, etc. ----- Tools ----- * Manychat - comment automation and DM flows on Instagram * Kit - email delivery, sequences, and tagging (native Manychat integration) Sending someone to a landing page feels like the obvious move. It's what everyone does. But that’s so 2023. ;) The fewer steps between "I want this" and "I'm on your list," the better. See you tomorrow, Chenell P.S. P.S. You can follow Gannon on Instagram at@gannon.meyer ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/wnh2h6uq6x3xvlsl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9nYW5ub24ubWV5ZXIv ) or subscribe to his newsletter here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/reh8h9umzwewvpi6/aHR0cHM6Ly9ydW53aXRoaXQubXlrYWphYmkuY29tL25ld3NsZXR0ZXI= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. 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Use this link ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/3ohphdu3g4n495sp/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) · Preferences ( https://preferences.convertkit-mail4.com/8kuwpeo3dpboh2n7l75hkhkorxxeqfo6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 )​

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Sponsored by The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz )​ ----------------------------------------------------------------- ********************************************** Join The Newsletter Conference, May 15 in NYC! ********************************************** ​The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) is back for Year 3 - and it's shaking out to be the most actionable year yet. The people who attend are people who've built lists into the hundreds of thousands and millions of subscribers, while building them into extremely profitable businesses! You'll get practical, actionable playbooks from the top experts. Learn & network with the top newsletter operators in the business. And I'll be on stage like with Tim Huelskamp, founder of 1440 - talking about the growth of 1440, how they're thinking about AI, the future of newsletters, and much more! 👉 Grab your ticket today ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) and I'll see you there! Use code GROWTHGA for $100 off a General Admission ticket or GROWTHVIP for $250 off a VIP ticket! Prices go up on Thursday! -->Grab your ticket today ↗ ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) Grab your ticket today ↗ ( https://thenewsletterconference.com/#buy-tickets ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/8ghqh3uonovx24cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 1 ------------------------- We're in the middle of the 30 Days of Growth, and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People are LOVING these, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/l2heh6ul7l9z40ag/aHR0cHM6Ly8zMGRheXNvZmdyb3d0aC5jbw== ). ------------------------------------------------------------ Day 1: The 2-Step LinkedIn Posts That 10x’d His Email List ​ ------------------------------------------------------------ How he added 30k+ followers and 10k subscribers to his email list with one small tweak. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/m2h7h6u3z3p79qil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhbmllbC0yLXN0ZXAtcG9zdHMvP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- ----------------------------------------------------- Day 2: The Welcome Sequence That Doubled Her Revenue​ ----------------------------------------------------- How asking 1 question at signup doubled product sales. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/7qh7h2u9597m8mb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8_cmVmPUdJUi1zdW5kYXktYnJvYWRjYXN0LUFQUklMMjY= ) ----------------------------------------------------------------- ---------------------------------------------------------------- Day 3: The 7-Figure Email List With Less Than 4,000 Subscribers​ ---------------------------------------------------------------- Being a guest on the right podcasts built a small list that quietly generates 7-figures. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/z2hgh7uexev87osz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2R1c3Rpbi1zaG91bGRlci10b3BpYy1zdHJhdGVneS8_cmVmPUdJUi1zdW5kYXktYnJvYWRjYXN0LUFQUklMMjY= ) ----------------------------------------------------------------- -------------------------------------------------------------- Day 4: The Milestone Giveaway That Got Her to 30k Subscribers​ -------------------------------------------------------------- How Aleyda generated over 1,500 quality subscribers in 7 weeks.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/x0hph3ue0e6lzebg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FsZXlkYS1taWxlc3RvbmUtZ2l2ZWF3YXkvP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- --------------------------------------- Day 5: The Quiz That 7x’d Their Growth​ --------------------------------------- How this ADHD newsletter added 1,439 subscribers in the first week.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/kkhmh2unvnq3emsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FkaGQtd2Vhc2VsLXF1aXovP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- ----------------------------------------------------- Day 6: The Welcome Sequence Pitch That Tripled Sales​ ----------------------------------------------------- How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/25h2h9u3w3zeglt8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcmFnbGFuZC13ZWxjb21lLW9mZmVyLz9yZWY9R0lSLXN1bmRheS1icm9hZGNhc3QtQVBSSUwyNg== ) ----------------------------------------------------------------- Have you tried any of these? Found any to be super insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/g3hnhwumwm5kn9c3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) Free Resource ------------- ********************** The 5 Influence Styles ********************** Everything you want requires someone to do something (i.e. influence). If you want to have more influence; a great way to start is by understanding your own influence style. That’s why my friend Howie ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/3ohphdu3g3lnrlbp/aHR0cHM6Ly83OWYyZDllYS5jbGljay5jb252ZXJ0a2l0LW1haWwyLmNvbS9na3UyOGtnM3dtZjVobGc0d2V2Y3JoOHd4MjY5OWltaG5udnF3LzA4aHdoZ3UybnFlNjlxaHAvYUhSMGNITTZMeTkzZDNjdWJHbHVhMlZrYVc0dVkyOXRMMmx1TDJodmQybGxZMmhoYm1saGJTOD0= ) created the 5 Influence Styles assessment. It helps you see: * What influence style profile you have * Why certain approaches feel effortless to you * Your blind spots and vulnerabilities 👉 You can take it for free ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/48hvh7um8men94hq/aHR0cDovL3d3dy5pbmZsdWVuY2VzdHlsZXF1aXouY29tLw== ) and get a personalized PDF report you can apply. It took me around 3 minutes, I got "The Scientist" :) ​ -->Take the quiz here (for free) ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/48hvh7um8men94hq/aHR0cDovL3d3dy5pbmZsdWVuY2VzdHlsZXF1aXouY29tLw== ) Take the quiz here (for free) ( http://www.influencestylequiz.com/ ) PS - Are you planning on using any of the 30 Days of Growth tips, or if you've already tried them? Hit reply and let me know! Have a great Sunday! ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/reh8h9umzmre7oi6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/8ghqh3uonovx34il/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/38uo62pn7wfkh2gpkdofrh4mlen6qi39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50i5dgg7/vqh3hmuoro7d32fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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The people who attend are people who've built lists into the hundreds of thousands and millions of subscribers, while building them into extremely profitable businesses! You'll get practical, actionable playbooks from the top experts. Learn & network with the top newsletter operators in the business. And I'll be on stage like with Tim Huelskamp, founder of 1440 - talking about the growth of 1440, how they're thinking about AI, the future of newsletters, and much more! 👉 Grab your ticket today ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) and I'll see you there! Use code GROWTHGA for $100 off a General Admission ticket or GROWTHVIP for $250 off a VIP ticket! Prices go up on Thursday! -->Grab your ticket today ↗ ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/08hwhgu2r25k94up/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) Grab your ticket today ↗ ( https://thenewsletterconference.com/#buy-tickets ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/8ghqh3uonovx24cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- 30 Days of Growth: Week 1 ------------------------- We're in the middle of the 30 Days of Growth, and I wanted to use today to recap what we've shared so far. Think of it like a well-deserved break for reading and potentially implementing what you've learned. People are LOVING these, so if you missed any of them, now's a great time to check them out. If you want to sign up to get these daily, you can do so here ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/l2heh6ul7l9z40ag/aHR0cHM6Ly8zMGRheXNvZmdyb3d0aC5jbw== ). ------------------------------------------------------------ Day 1: The 2-Step LinkedIn Posts That 10x’d His Email List ​ ------------------------------------------------------------ How he added 30k+ followers and 10k subscribers to his email list with one small tweak. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/m2h7h6u3z3p79qil/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhbmllbC0yLXN0ZXAtcG9zdHMvP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- ----------------------------------------------------- Day 2: The Welcome Sequence That Doubled Her Revenue​ ----------------------------------------------------- How asking 1 question at signup doubled product sales. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/7qh7h2u9597m8mb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8_cmVmPUdJUi1zdW5kYXktYnJvYWRjYXN0LUFQUklMMjY= ) ----------------------------------------------------------------- ---------------------------------------------------------------- Day 3: The 7-Figure Email List With Less Than 4,000 Subscribers​ ---------------------------------------------------------------- Being a guest on the right podcasts built a small list that quietly generates 7-figures. ​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/z2hgh7uexev87osz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2R1c3Rpbi1zaG91bGRlci10b3BpYy1zdHJhdGVneS8_cmVmPUdJUi1zdW5kYXktYnJvYWRjYXN0LUFQUklMMjY= ) ----------------------------------------------------------------- -------------------------------------------------------------- Day 4: The Milestone Giveaway That Got Her to 30k Subscribers​ -------------------------------------------------------------- How Aleyda generated over 1,500 quality subscribers in 7 weeks.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/x0hph3ue0e6lzebg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FsZXlkYS1taWxlc3RvbmUtZ2l2ZWF3YXkvP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- --------------------------------------- Day 5: The Quiz That 7x’d Their Growth​ --------------------------------------- How this ADHD newsletter added 1,439 subscribers in the first week.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/kkhmh2unvnq3emsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FkaGQtd2Vhc2VsLXF1aXovP3JlZj1HSVItc3VuZGF5LWJyb2FkY2FzdC1BUFJJTDI2 ) ----------------------------------------------------------------- ----------------------------------------------------- Day 6: The Welcome Sequence Pitch That Tripled Sales​ ----------------------------------------------------- How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients.​Read it now → ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/25h2h9u3w3zeglt8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcmFnbGFuZC13ZWxjb21lLW9mZmVyLz9yZWY9R0lSLXN1bmRheS1icm9hZGNhc3QtQVBSSUwyNg== ) ----------------------------------------------------------------- Have you tried any of these? Found any to be super insightful? I'd love to hear if you're planning on using some of these tips, or if you've already tried them. If you haven't been getting these and want to, sign up below. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/g3hnhwumwm5kn9c3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) Free Resource ------------- ********************** The 5 Influence Styles ********************** Everything you want requires someone to do something (i.e. influence). If you want to have more influence; a great way to start is by understanding your own influence style. That’s why my friend Howie ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/3ohphdu3g3lnrlbp/aHR0cHM6Ly83OWYyZDllYS5jbGljay5jb252ZXJ0a2l0LW1haWwyLmNvbS9na3UyOGtnM3dtZjVobGc0d2V2Y3JoOHd4MjY5OWltaG5udnF3LzA4aHdoZ3UybnFlNjlxaHAvYUhSMGNITTZMeTkzZDNjdWJHbHVhMlZrYVc0dVkyOXRMMmx1TDJodmQybGxZMmhoYm1saGJTOD0= ) created the 5 Influence Styles assessment. It helps you see: * What influence style profile you have * Why certain approaches feel effortless to you * Your blind spots and vulnerabilities 👉 You can take it for free ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/48hvh7um8men94hq/aHR0cDovL3d3dy5pbmZsdWVuY2VzdHlsZXF1aXouY29tLw== ) and get a personalized PDF report you can apply. It took me around 3 minutes, I got "The Scientist" :) ​ -->Take the quiz here (for free) ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/48hvh7um8men94hq/aHR0cDovL3d3dy5pbmZsdWVuY2VzdHlsZXF1aXouY29tLw== ) Take the quiz here (for free) ( http://www.influencestylequiz.com/ ) PS - Are you planning on using any of the 30 Days of Growth tips, or if you've already tried them? Hit reply and let me know! Have a great Sunday! ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/reh8h9umzmre7oi6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/8ghqh3uonovx34il/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/p9u29r63n9b9h2oqp73fqhpqvl3reseg3265v8kzr676oe3dqwxeo7llkv6k0q99426g558o06gv776dzonnge4xv236ko0menn7egmzw05egqz5xpxgdvee9vpbkw88l/vqh3hmuoro7d32fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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​ Welcome to Day 6 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ **************************************************** Day 6: The Welcome Sequence Pitch That Tripled Sales **************************************************** How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 25, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/n2hohquv03dvp0t0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcmFnbGFuZC13ZWxjb21lLW9mZmVyLw== )​ ​ When people subscribe, you probably send them a welcome sequence filled with your best content, your most helpful tips, and maybe even a free guide. After all, everyone says to give as much value as possible before ever asking for a sale, right? Well, Matt Ragland flipped that idea on its head. The fix he teaches is embarrassingly simple. He’s tested this exact strategy and has seen it 3x sales for his clients (he’s worked with some big names like Ryan Holiday, Dan Go, Michael Hyatt, and Amanda Goetz). What’s the change? ​ Well, new subscribers are at their most engaged in the first 7 days. While most newsletter creators are spending that valuable window saying “nice to meet you”, Matt is generating sales for his clients from the welcome sequence. ---------------- How Matt Does It ---------------- 1. He picks a product that already “works.” Instead of guessing what readers want or need, Matt picks a proven product that has sold well in the past or present. The pitch is easier when the proof is already there. 2. He keeps the price point low on purpose. $9–$29 is an impulse purchase. The revenue is nice, but the main goal is turning the subscriber into a customer. Everything gets easier once they’ve paid you once. 3. He pitches early. The low-cost offer lands in the first few welcome emails, not email 12. New subscribers are most engaged in the first week of signing up. 4. Matt separates buyers from prospects. If someone buys, they’re nurtured and shown the next offer “up.” If they clicked but didn’t buy, they get gently re-pitched with fresh angles every 2–3 weeks for a few months. 5. He stacks offers until it lands. The first $29 purchase is just the first rung of the product ladder. Matt keeps offering value and next-step products until a subscriber reaches a solution that best solves their problem. 6. He layers on an onboarding survey for segmentation. A short survey (and even a “which of these is you?” link in the first email) tells Matt what the subscriber is actually there for, so the pitches that follow feel tailored instead of sprayed. Note: This reminds me of the highly-personalized welcome sequences ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/wnh2h6uq6wzqp2cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ) Katelyn Bourgoin uses. ------------ Why It Works ------------ A low-cost early pitch reframes the whole relationship. Instead of “free newsletter writer you might unsubscribe from,” you show up as “business that sells things that help.” That framing carries through every email after it. The $9–$29 threshold also does real selection work. A paying customer, even at $19, is a fundamentally different asset than a free subscriber. They bought once making them more likely to do it again. And the long-tail math is the part that gets missed. A $29 purchase that turns into a $2,000 consulting retainer nine months later is the whole point. The welcome sequence is the top of a funnel that ends in high-ticket work. ------- Results ------- * The Welcome Sequence Pitch tripled sales compared to the classic “educate first, sell later” flow (tested across multiple businesses and client lists) * Customers who bought a low-ticket offer showed a measurable lift in interest for high-ticket offers downstream * Turned the welcome sequence from a nurture asset into a revenue engine that runs on autopilot for each new subscriber * Shortened the path from “just subscribed” to “$2,000–3,000 retainer client” by giving the subscriber an early, low-risk way to say yes ------------------------ How You Can Implement It ------------------------ Step 1: Pick a low-ticket product you already know performs based on sales data and reviews. Better not to build anything new for this. Step 2: Rewrite your welcome sequence so the pitch for that product lands in the first 2–3 emails, not the last 2–3. Step 4: Build 2 engagement-based automations. One for buyers and one for clickers who didn’t buy, and nurture accordingly. Step 5: Add a short onboarding quiz or a “which of these is you?” link in the welcome email so you can segment pitches by what subscribers actually want. Step 6: Track two numbers: welcome-sequence purchase rate, and the rate at which those buyers convert to a higher-ticket offer within 6–9 months. Those are the levers. ----- Tools ----- * Your ESP (with sequence & automation features) * A commerce platform for checkout (Kit Commerce, Stripe, etc) The welcome sequence is the highest-intent window your list will ever have with a subscriber. Spending that attention on free tips or “best of” content instead of a low-ticket offer could be leaving the earliest path to your high-ticket work on the table. See you tomorrow, Chenell P.S. You can follow Matt on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/reh8h9umz08mrgi6/aHR0cHM6Ly9saW5rZWRpbi5jb20vaW4vbWF0dHJhZ2xhbmQ= ) and grab his free Newsletter Prompt Pack ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/08hwhgu2rd825lbp/aHR0cHM6Ly9tYXR0LmtpdC5jb20vcHJvbXB0LXN0YXJ0ZXItcGFjaz91dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZSZ1dG1fbWVkaXVtPWFydGljbGUmdXRtX2NhbXBhaWduPTMwRE9HX2RheTVfTWF0dFJhZ2xhbmQ= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552 ) · Preferences ( https://preferences.convertkit-mail4.com/o8uom8klp6fqh6dqno4uvhqe4pp8zul324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552 )​

​ Welcome to Day 6 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ **************************************************** Day 6: The Welcome Sequence Pitch That Tripled Sales **************************************************** How adding a low-ticket offer in the welcome flow turned cold subscribers into high-ticket clients. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 25, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/n2hohquv03dvp0t0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcmFnbGFuZC13ZWxjb21lLW9mZmVyLw== )​ ​ When people subscribe, you probably send them a welcome sequence filled with your best content, your most helpful tips, and maybe even a free guide. After all, everyone says to give as much value as possible before ever asking for a sale, right? Well, Matt Ragland flipped that idea on its head. The fix he teaches is embarrassingly simple. He’s tested this exact strategy and has seen it 3x sales for his clients (he’s worked with some big names like Ryan Holiday, Dan Go, Michael Hyatt, and Amanda Goetz). What’s the change? ​ Well, new subscribers are at their most engaged in the first 7 days. While most newsletter creators are spending that valuable window saying “nice to meet you”, Matt is generating sales for his clients from the welcome sequence. ---------------- How Matt Does It ---------------- 1. He picks a product that already “works.” Instead of guessing what readers want or need, Matt picks a proven product that has sold well in the past or present. The pitch is easier when the proof is already there. 2. He keeps the price point low on purpose. $9–$29 is an impulse purchase. The revenue is nice, but the main goal is turning the subscriber into a customer. Everything gets easier once they’ve paid you once. 3. He pitches early. The low-cost offer lands in the first few welcome emails, not email 12. New subscribers are most engaged in the first week of signing up. 4. Matt separates buyers from prospects. If someone buys, they’re nurtured and shown the next offer “up.” If they clicked but didn’t buy, they get gently re-pitched with fresh angles every 2–3 weeks for a few months. 5. He stacks offers until it lands. The first $29 purchase is just the first rung of the product ladder. Matt keeps offering value and next-step products until a subscriber reaches a solution that best solves their problem. 6. He layers on an onboarding survey for segmentation. A short survey (and even a “which of these is you?” link in the first email) tells Matt what the subscriber is actually there for, so the pitches that follow feel tailored instead of sprayed. Note: This reminds me of the highly-personalized welcome sequences ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/wnh2h6uq6wzqp2cl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ) Katelyn Bourgoin uses. ------------ Why It Works ------------ A low-cost early pitch reframes the whole relationship. Instead of “free newsletter writer you might unsubscribe from,” you show up as “business that sells things that help.” That framing carries through every email after it. The $9–$29 threshold also does real selection work. A paying customer, even at $19, is a fundamentally different asset than a free subscriber. They bought once making them more likely to do it again. And the long-tail math is the part that gets missed. A $29 purchase that turns into a $2,000 consulting retainer nine months later is the whole point. The welcome sequence is the top of a funnel that ends in high-ticket work. ------- Results ------- * The Welcome Sequence Pitch tripled sales compared to the classic “educate first, sell later” flow (tested across multiple businesses and client lists) * Customers who bought a low-ticket offer showed a measurable lift in interest for high-ticket offers downstream * Turned the welcome sequence from a nurture asset into a revenue engine that runs on autopilot for each new subscriber * Shortened the path from “just subscribed” to “$2,000–3,000 retainer client” by giving the subscriber an early, low-risk way to say yes ------------------------ How You Can Implement It ------------------------ Step 1: Pick a low-ticket product you already know performs based on sales data and reviews. Better not to build anything new for this. Step 2: Rewrite your welcome sequence so the pitch for that product lands in the first 2–3 emails, not the last 2–3. Step 4: Build 2 engagement-based automations. One for buyers and one for clickers who didn’t buy, and nurture accordingly. Step 5: Add a short onboarding quiz or a “which of these is you?” link in the welcome email so you can segment pitches by what subscribers actually want. Step 6: Track two numbers: welcome-sequence purchase rate, and the rate at which those buyers convert to a higher-ticket offer within 6–9 months. Those are the levers. ----- Tools ----- * Your ESP (with sequence & automation features) * A commerce platform for checkout (Kit Commerce, Stripe, etc) The welcome sequence is the highest-intent window your list will ever have with a subscriber. Spending that attention on free tips or “best of” content instead of a low-ticket offer could be leaving the earliest path to your high-ticket work on the table. See you tomorrow, Chenell P.S. You can follow Matt on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/reh8h9umz08mrgi6/aHR0cHM6Ly9saW5rZWRpbi5jb20vaW4vbWF0dHJhZ2xhbmQ= ) and grab his free Newsletter Prompt Pack ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/08hwhgu2rd825lbp/aHR0cHM6Ly9tYXR0LmtpdC5jb20vcHJvbXB0LXN0YXJ0ZXItcGFjaz91dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZSZ1dG1fbWVkaXVtPWFydGljbGUmdXRtX2NhbXBhaWduPTMwRE9HX2RheTVfTWF0dFJhZ2xhbmQ= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood/9qhzhdudrp7dm0iz/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood ) · Preferences ( https://preferences.convertkit-mail4.com/wvuwkn709kbghk604grt7hnd6eek0smqne3x7do48393zmnkgvrmz966o73o5gppwe3qxxdz53q7993k4z22qmwr7en3oz50m229mq04v5xmqg4xrlrqk7mmp7li6zood )​

​ Welcome to Day 5 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ************************************** Day 5: The Quiz That 7x'd Their Growth ************************************** How this ADHD newsletter added 1,439 subscribers in the first week. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 24, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/kkhmh2unvln9lkhk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FkaGQtd2Vhc2VsLXF1aXov )​ ​ Lead magnets are having a resurgence, but not in the traditional way you might be thinking. Trading a free guide for an email can work, but it's getting a little overdone, and people are becoming numb to these repeated CTAs. It feels harder to drive growth with those. So how can you stand out? Esteban Perez and Ammaar Khan run The ADHD Weasel ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/58hvh8ug2mg9m6b7/aHR0cDovL2FkaGR3ZWFzZWwuY29t ), a newsletter for late-diagnosed ADHD adults. And they were feeling this, too. They had a whopping 250k+ Threads followers, and were promoting 4 lead magnets to them. But even with that huge audience, they were only getting ~17 signups a day. Not bad. But not the growth they were looking for. Then they heard my talk in Austin this past February where I shared how a few people were seeing great results with a quiz, and they decided to swap out their lead magnets and try that instead. And it worked. Really, really well. ​ After launching their quiz, they drove 1,439 new subscribers in a single week. For context, that's how many they used to get in a quarter. Since that "peak" week, they're still bringing in around 875 subscribers per week. ---------------------- How ADHD Weasel Did It ---------------------- 1. They built a quiz around 6 specific ADHD types. Each "type" describes a different way ADHD shows up in adult life, and readers recognize themselves almost immediately. 2. They gated the results. The quiz only takes a few minutes, but once a reader completes it, they're prompted with a form to enter their email address to get the results. ​ 3. They push the quiz data directly into Beehiiv. When someone finishes the quiz, their subscriber record gets tagged with their results and quiz answers to help with segmentation. 4. They send most of their social traffic to the quiz.They promote the quiz via Threads where they have over 250k followers. The quiz converts better than any other Threads CTAs they've tried. They are also experimenting with Meta ads pointing to the quiz as well. ------------ Why It Works ------------ There are a few reasons this quiz strategy works so well: It's not yet overdone. So many creators are giving away freebies in the form of a PDF or checklist, whereas a quiz will stand out because it gives more personalized results. Readers want their results. They invested time to answer the quiz questions, so they are bought in to see the results at the end and will be more likely to enter their email. Segmentation lets them personalize future emails. Esteban and Ammaar already know every quiz-taker’s type and their answers, so they know exactly which back issues would land for which reader. ------- Results ------- * Daily subscribers went from ~17/day to ~125/day which is ~7x their previous baseline * 1,439 new subs in one week, which is what they used to get per quarter * They lowered their CPL with Meta ads to $0.51, compared to a $3-$8 benchmark * The Weasel Quiz drives ~88% of all new subscribers, replacing their old acquisition strategy entirely ​ ------------------------ How You Can Implement It ------------------------ Step 1: Build a short quiz (5-7 questions) that leads subscribers to self-select into one of your audience segments. Step 2: Gate the results. Make sure the reader has to enter their email address to see the results on the "next page" or in their inbox. Step 3: Push quiz answers and results into your ESP with the email address so you can tag or segment them later on. Step 4: Point your main organic channel(s) at the quiz instead of your homepage or newsletter sign-up page. Step 5: Build a segmented welcome sequence. You now have segments and data helping you craft a more personalized and relevant email sequence. You can take a look at what Katelyn did here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/25h2h9u3w23o2qs8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ). ----- Tools ----- * A quiz tool like Interact ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/qvh8h8udprd6r3sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RyeWludGVyYWN0Lw== ) (Ammaar & Esteban built theirs with Claude Code & Vercel) * Your ESP to save the data to subscriber records Quizzes are great for readers and for newsletter creators. For readers, they're more personalized and give them custom results. For creators, they drive lots of engagement, are easy to promote, and capture first-party data you can use to improve your readers' experience with your newsletter - and help you make more money in the long run. For more examples around great quizzes, check out Milly's quiz breakdown here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/g3hnhwumw3mz3vs3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21pbGx5LXRhbWF0aS8= ). See you tomorrow, Chenell P.S. Follow ADHD Weasel on Threads ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/9qhzhdudrpd2dkbz/aHR0cHM6Ly93d3cudGhyZWFkcy5jb20vQHRoZWFkaGR3ZWFzZWw= ), and check out how their quiz works here ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/3ohphdu3g73d3oup/aHR0cHM6Ly9xdWl6LmFkaGR3ZWFzZWwuY29tLz91dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0zMGRvZ19kYXk1X2FkaGR3ZWFzZWw= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) · Preferences ( https://preferences.convertkit-mail4.com/8kuwpeo3dpboh2nm904ikhkorl9kkio6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 )​

​ Welcome to Day 5 of the 30 Days of Growth. Since we're still a little new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ************************************** Day 5: The Quiz That 7x'd Their Growth ************************************** How this ADHD newsletter added 1,439 subscribers in the first week. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 24, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/kkhmh2unvln9lkhk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FkaGQtd2Vhc2VsLXF1aXov )​ ​ Lead magnets are having a resurgence, but not in the traditional way you might be thinking. Trading a free guide for an email can work, but it's getting a little overdone, and people are becoming numb to these repeated CTAs. It feels harder to drive growth with those. So how can you stand out? Esteban Perez and Ammaar Khan run The ADHD Weasel ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/58hvh8ug2mg9m6b7/aHR0cDovL2FkaGR3ZWFzZWwuY29t ), a newsletter for late-diagnosed ADHD adults. And they were feeling this, too. They had a whopping 250k+ Threads followers, and were promoting 4 lead magnets to them. But even with that huge audience, they were only getting ~17 signups a day. Not bad. But not the growth they were looking for. Then they heard my talk in Austin this past February where I shared how a few people were seeing great results with a quiz, and they decided to swap out their lead magnets and try that instead. And it worked. Really, really well. ​ After launching their quiz, they drove 1,439 new subscribers in a single week. For context, that's how many they used to get in a quarter. Since that "peak" week, they're still bringing in around 875 subscribers per week. ---------------------- How ADHD Weasel Did It ---------------------- 1. They built a quiz around 6 specific ADHD types. Each "type" describes a different way ADHD shows up in adult life, and readers recognize themselves almost immediately. 2. They gated the results. The quiz only takes a few minutes, but once a reader completes it, they're prompted with a form to enter their email address to get the results. ​ 3. They push the quiz data directly into Beehiiv. When someone finishes the quiz, their subscriber record gets tagged with their results and quiz answers to help with segmentation. 4. They send most of their social traffic to the quiz.They promote the quiz via Threads where they have over 250k followers. The quiz converts better than any other Threads CTAs they've tried. They are also experimenting with Meta ads pointing to the quiz as well. ------------ Why It Works ------------ There are a few reasons this quiz strategy works so well: It's not yet overdone. So many creators are giving away freebies in the form of a PDF or checklist, whereas a quiz will stand out because it gives more personalized results. Readers want their results. They invested time to answer the quiz questions, so they are bought in to see the results at the end and will be more likely to enter their email. Segmentation lets them personalize future emails. Esteban and Ammaar already know every quiz-taker’s type and their answers, so they know exactly which back issues would land for which reader. ------- Results ------- * Daily subscribers went from ~17/day to ~125/day which is ~7x their previous baseline * 1,439 new subs in one week, which is what they used to get per quarter * They lowered their CPL with Meta ads to $0.51, compared to a $3-$8 benchmark * The Weasel Quiz drives ~88% of all new subscribers, replacing their old acquisition strategy entirely ​ ------------------------ How You Can Implement It ------------------------ Step 1: Build a short quiz (5-7 questions) that leads subscribers to self-select into one of your audience segments. Step 2: Gate the results. Make sure the reader has to enter their email address to see the results on the "next page" or in their inbox. Step 3: Push quiz answers and results into your ESP with the email address so you can tag or segment them later on. Step 4: Point your main organic channel(s) at the quiz instead of your homepage or newsletter sign-up page. Step 5: Build a segmented welcome sequence. You now have segments and data helping you craft a more personalized and relevant email sequence. You can take a look at what Katelyn did here ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/25h2h9u3w23o2qs8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ). ----- Tools ----- * A quiz tool like Interact ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/qvh8h8udprd6r3sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RyeWludGVyYWN0Lw== ) (Ammaar & Esteban built theirs with Claude Code & Vercel) * Your ESP to save the data to subscriber records Quizzes are great for readers and for newsletter creators. For readers, they're more personalized and give them custom results. For creators, they drive lots of engagement, are easy to promote, and capture first-party data you can use to improve your readers' experience with your newsletter - and help you make more money in the long run. For more examples around great quizzes, check out Milly's quiz breakdown here ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/g3hnhwumw3mz3vs3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21pbGx5LXRhbWF0aS8= ). See you tomorrow, Chenell P.S. Follow ADHD Weasel on Threads ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/9qhzhdudrpd2dkbz/aHR0cHM6Ly93d3cudGhyZWFkcy5jb20vQHRoZWFkaGR3ZWFzZWw= ), and check out how their quiz works here ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/3ohphdu3g73d3oup/aHR0cHM6Ly9xdWl6LmFkaGR3ZWFzZWwuY29tLz91dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0zMGRvZ19kYXk1X2FkaGR3ZWFzZWw= ). ​ P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/6qhehoule7l278f9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774 ) · Preferences ( https://preferences.convertkit-mail4.com/75u6l27x5ns8h65rzkgczhw4lz6wqfro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774 )​

​ Welcome to Day 4 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ****************************************************** The Milestone Giveaway That Got Her to 30k Subscribers ****************************************************** How Aleyda generated over 1,500 quality subscribers in 7 weeks. --------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 23, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/kkhmh2unv8zw4xuk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FsZXlkYS1taWxlc3RvbmUtZ2l2ZWF3YXkv )​ ​ Giveaways have a reputation problem. A lot of them bring in the wrong people. The immediate results look great because of the rapid list growth. But after sending a few emails, things change. Open rates drop, a bunch of people unsubscribe, and the math stops working. The good news is it there is a better way. Aleyda Solis runs SEOFOMO ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/25h2h9u3w7l9nxt8/aHR0cDovL3Nlb2ZvbW8uY28= ), a weekly newsletter about SEO with 40,000 subscribers. And she's figured out how to run giveaways that attract the right subscribers. ​ When Aleyda's email list was sitting at 28.5k, she wanted to push past 30k faster than normal growth would get her there. So she ran a giveaway. Entry required you to be a SEOFOMO subscriber first, then referring other SEOs to the list to earn entries. She announced it on October 1st. By November 19th, she’d crossed 30k and announced the winner. ----------------- How Aleyda Did It ----------------- 1. She tied the giveaway to a specific subscriber milestone. The whole campaign was framed around getting SEOFOMO to 30k. That turned it into something her audience actually rooted for. Many of them had been reading for years and want to see the list hit the number. source 2. She picked prizes her audience wants. She included SEO tools and resources, the exact things her readers are already paying for (and complaining about on Twitter). When SEOs are the audience, SEO software is the obvious prize to give away. 3. She required an action to enter. Subscribers had to opt in, then refer other folks to the list to earn more entries. 4. She used the newsletter itself as the distribution. The announcement went out in the October 1st edition, and she kept mentioning it for about 7 weeks until the goal was hit on November 19th. ------------ Why It Works ------------ Existing subscribers are a great way to bring in subscribers who look like your current ones. A person who got forwarded SEOFOMO by their manager or fellow SEO is already a match for the content. The milestone framing turned the giveaway into a team goal. Aleyda framed as “help us get there,” and that kind of framing travels way better in DMs and Slack channels than “help me win a prize.” The prize was a filter. An Amazon gift card or MacBook would have pulled in anyone. But you don't want "anyone" to subscribe. Instead, a prize pool full of SEO tools pulled in the exact right audience. ​ ------- Results ------- * The newsletter grew from 28.5k to 30k+ subscribers in ~7 weeks - which works out to 215 new subscribers per week from one giveaway * New subscribers came mostly through referrals from existing readers making them more likely to be long-term subscribers. * In 2020, Aleyda ran a similar SEOFOMO 5k Challenge and used much of the same playbook with to help her hit the 5k milestone * Both giveaways turned the newsletter itself into a growth channel, which a lot of creators leave on the table ------------------------ How You Can Implement It ------------------------ Step 1: Pick a subscriber milestone just above where you are now (ex: 2,500 or 20,000 subscribers). Making it about 5-10% past your current number is a solid starting point. It should feel ambitious but reachable. Step 2: Source and organize prizes your niche actually wants. Tools, courses, books, or credits from brands your readers already follow. If you have to explain why the prize is valuable, it’s probably the wrong prize. Step 3: Build a simple opt-in page where existing subscribers can join the giveaway and get a referral link. Step 4: Announce it in your newsletter and keep the update in every issue until the milestone hits or until the giveaway ends. A sidebar callout or P.S. line is enough. Step 5: Reach out to the brands providing prizes and ask if they’ll share the giveaway to their audiences too. Many will, as it's great free exposure for them since the audience is aligned. ​ ----- Tools ----- * Your ESP for opting into the giveaway * ​Beehiiv’s ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/qvh8h8udp8ewqxsg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ) referral tool or SparkLoop ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/g3hnhwumweg9g7t3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NwYXJrbG9vcC8= ) to track who referred who * Your email list and P.S. line (the biggest lever) * A landing page for the giveaway announcement Round-number milestones are an excuse to run a campaign your readers actually want to be part of. They turn an awkward “subscribe please” ask into a shared goal, which makes people way more willing to hit “Forward”. See you tomorrow, Chenell P.S. You can follow Aleyda on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/9qhzhdudrg4w4qbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FsZXlkYS8= ), or subscribe to SEOFOMO at seofomo.co ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/25h2h9u3w7l9nxt8/aHR0cDovL3Nlb2ZvbW8uY28= ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx ) · Preferences ( https://preferences.convertkit-mail4.com/mvu6dm7lvws5hqz6e20cmhrxngwpluqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4c2mrrx )​

​ Welcome to Day 4 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ****************************************************** The Milestone Giveaway That Got Her to 30k Subscribers ****************************************************** How Aleyda generated over 1,500 quality subscribers in 7 weeks. --------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 23, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/kkhmh2unv8zw4xuk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FsZXlkYS1taWxlc3RvbmUtZ2l2ZWF3YXkv )​ ​ Giveaways have a reputation problem. A lot of them bring in the wrong people. The immediate results look great because of the rapid list growth. But after sending a few emails, things change. Open rates drop, a bunch of people unsubscribe, and the math stops working. The good news is it there is a better way. Aleyda Solis runs SEOFOMO ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/25h2h9u3w7l9nxt8/aHR0cDovL3Nlb2ZvbW8uY28= ), a weekly newsletter about SEO with 40,000 subscribers. And she's figured out how to run giveaways that attract the right subscribers. ​ When Aleyda's email list was sitting at 28.5k, she wanted to push past 30k faster than normal growth would get her there. So she ran a giveaway. Entry required you to be a SEOFOMO subscriber first, then referring other SEOs to the list to earn entries. She announced it on October 1st. By November 19th, she’d crossed 30k and announced the winner. ----------------- How Aleyda Did It ----------------- 1. She tied the giveaway to a specific subscriber milestone. The whole campaign was framed around getting SEOFOMO to 30k. That turned it into something her audience actually rooted for. Many of them had been reading for years and want to see the list hit the number. source 2. She picked prizes her audience wants. She included SEO tools and resources, the exact things her readers are already paying for (and complaining about on Twitter). When SEOs are the audience, SEO software is the obvious prize to give away. 3. She required an action to enter. Subscribers had to opt in, then refer other folks to the list to earn more entries. 4. She used the newsletter itself as the distribution. The announcement went out in the October 1st edition, and she kept mentioning it for about 7 weeks until the goal was hit on November 19th. ------------ Why It Works ------------ Existing subscribers are a great way to bring in subscribers who look like your current ones. A person who got forwarded SEOFOMO by their manager or fellow SEO is already a match for the content. The milestone framing turned the giveaway into a team goal. Aleyda framed as “help us get there,” and that kind of framing travels way better in DMs and Slack channels than “help me win a prize.” The prize was a filter. An Amazon gift card or MacBook would have pulled in anyone. But you don't want "anyone" to subscribe. Instead, a prize pool full of SEO tools pulled in the exact right audience. ​ ------- Results ------- * The newsletter grew from 28.5k to 30k+ subscribers in ~7 weeks - which works out to 215 new subscribers per week from one giveaway * New subscribers came mostly through referrals from existing readers making them more likely to be long-term subscribers. * In 2020, Aleyda ran a similar SEOFOMO 5k Challenge and used much of the same playbook with to help her hit the 5k milestone * Both giveaways turned the newsletter itself into a growth channel, which a lot of creators leave on the table ------------------------ How You Can Implement It ------------------------ Step 1: Pick a subscriber milestone just above where you are now (ex: 2,500 or 20,000 subscribers). Making it about 5-10% past your current number is a solid starting point. It should feel ambitious but reachable. Step 2: Source and organize prizes your niche actually wants. Tools, courses, books, or credits from brands your readers already follow. If you have to explain why the prize is valuable, it’s probably the wrong prize. Step 3: Build a simple opt-in page where existing subscribers can join the giveaway and get a referral link. Step 4: Announce it in your newsletter and keep the update in every issue until the milestone hits or until the giveaway ends. A sidebar callout or P.S. line is enough. Step 5: Reach out to the brands providing prizes and ask if they’ll share the giveaway to their audiences too. Many will, as it's great free exposure for them since the audience is aligned. ​ ----- Tools ----- * Your ESP for opting into the giveaway * ​Beehiiv’s ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/qvh8h8udp8ewqxsg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ) referral tool or SparkLoop ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/g3hnhwumweg9g7t3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NwYXJrbG9vcC8= ) to track who referred who * Your email list and P.S. line (the biggest lever) * A landing page for the giveaway announcement Round-number milestones are an excuse to run a campaign your readers actually want to be part of. They turn an awkward “subscribe please” ask into a shared goal, which makes people way more willing to hit “Forward”. See you tomorrow, Chenell P.S. You can follow Aleyda on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/9qhzhdudrg4w4qbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FsZXlkYS8= ), or subscribe to SEOFOMO at seofomo.co ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/25h2h9u3w7l9nxt8/aHR0cDovL3Nlb2ZvbW8uY28= ). P.P.S. Did you know you can get featured in an upcoming edition of the newsletter and win other prizes? The more you share, the more you win. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p/6qhehoulepxr0ma9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p ) · Preferences ( https://preferences.convertkit-mail4.com/4zu9epnlmecehp8dgwqhxh6945epva42rlzoe09q5zxz64rk8wp46xdd9ez9m833glz2oo06mz2exxzkq6nn24gpelrz96mv4nnx42vqwmo428qop7p2ke443e7bwe00p )​

​ Welcome to Day 3 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ******************************************************** The 7-Figure Email List With Less Than 4,000 Subscribers ******************************************************** Being a guest on the right podcasts built a small list that quietly generates 7-figures. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 22, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/7qh7h2u9542lxwu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2R1c3Rpbi1zaG91bGRlci10b3BpYy1zdHJhdGVneS8= )​ ​ There's a version of list-building that looks like a numbers game. Run more ads, post more on LinkedIn, hope the algorithm likes you today. And it works, kind of. But the subscribers you pull in that way might not ever get to know you. So what's the alternative? ​ ​Dustin Riechmann ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/kkhmh2unv90wovik/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2R1c3RpbnJpZWNobWFubi8= ) has a small email list ( He grew it through a very specific approach to podcast guesting. One that brings in subscribers who are already warm before they ever hit your opt-in page. Almost every subscriber came from a long-form podcast interview. By the time someone hits his welcome email, they've already spent 45-60 minutes listening to him talk about the thing he's an expert in. They're basically a warm lead right away. ------------------ How Dustin Does It ------------------ Well, Dustin made podcasting his entire growth strategy. And that focus by itself is useful, but here is how he finds the right podcasts to get on. 1. He targets "shoulder topic" podcasts instead of direct competitors. Rather than guesting on shows that cover his exact niche, Dustin looks for podcasts serving an adjacent audience. People who'd benefit from his expertise but aren't already drowning in information about it. For example, if you're a relationship coach, you don't pitch other relationship podcasts where the host already covers your exact lane. You pitch a podcast for first-time parents (who are stressed and need communication help), or a personal finance show (where couples fight about money). 2. He looks for a content gap to fill for that host. The host gets an episode they couldn't have recorded themselves, which makes Dustin easier to book. His new subscribers show up already seeing him as the specialized expert on that topic. 3. He screens podcasts against 3 basic criteria before pitching: * The show has to do guest interviews * It has to have published something in the last 30 days * It has to clear a size bar (usually 100+ ratings on Apple Podcasts) 4. He uses the interview itself to warm the subscriber. A long-form podcast conversation builds real trust over 30 to 60 minutes. By the time a listener hits Dustin's landing page, they're far more likely to know, like, and trust him. ------------ Why It Works ------------ Podcast listeners are a different kind of audience. They've chosen to spend an hour with a guest. That's a level of attention you really can't buy with an ad. The "shoulder topic" angle matters because it positions you as a specialist in a room full of generalists. On a direct-competitor show, you're 1 of 50 similar guests the audience has heard. On a shoulder show, you're the only person in that lane, which makes you memorable and makes the host want to have you back. The result is a subscriber who self-selected. They heard your story, liked it, and went out of their way to sign up. That is an incredibly warm subscriber. And it's a very different quality of subscriber from someone who clicked 'Subscribe' on a recommendation widget. ------- Results ------- * 4,000 email subscribers on the list * Average of $285 revenue per subscriber per year which is roughly 5x to 10x what most creators see * 7 figures in annual revenue from that small-but-engaged audience * Subscribers arrive pre-warmed, which has downstream effects on open rates, click rates, and conversions ------------------------ How You Can Implement It ------------------------ Step 1: Pick 2-3 shoulder topics adjacent to what you teach. Write down the audience you'd serve on each one. Step 2: Build a list of 20-30 podcasts in those shoulder topics. Use the 3 filters: guest interviews, updated in the last 30 days, 100+ Apple Podcasts ratings. Step 3: Write a short pitch that names the content gap you fill. Tell the host what their audience would get from having you on that they can't get from the host alone. Step 4: Set up a dedicated landing page for each podcast, or at least for your top few. A URL like yoursite.com/[podcast-name] works great. Step 5: Drop your CTA into the interview where it comes naturally. Tie it to something you discussed on the show so it feels like part of the conversation. Step 6: Track subscribers by source so you know which shows actually convert. ​ ----- Tools ----- * A simple spreadsheet or Notion database to track target shows * Listen Notes for research * A landing page builder (Carrd ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/9qhzhdudr2vweebz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== ), Kit, your website) for episode-specific opt-ins Dustin's list is probably a lot smaller than the general perception of a "successful" newsletter's audience. But the quality of those subscribers is so high that the math works out completely differently. A small list of people who genuinely trust you is worth more than a big list of people who barely remember signing up. ​ See you tomorrow, Chenell ​ P.S. Dustin runs 7-Figure Leap ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/48hvh7um82dl3zaq/aHR0cDovLzdmaWd1cmVsZWFwLmNvbQ== ) where he helps experts grow their business through podcast guesting. Grab Dustin's The Premium Podcast Guesting Playbook ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/08hwhgu2r76e4xap/aHR0cHM6Ly9nby43ZmlndXJlbGVhcC5jb20vcGxheWJvb2s_dXRtX3NvdXJjZT1ncm93dGhpbnJldmVyc2UmdXRtX2NvbnRlbnQ9MzBkYXlzb2Zncm93dGg= ). P.P.S. Did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774 ) · Preferences ( https://preferences.convertkit-mail4.com/75u6l27x5ns8h657drnczhw4z8mv7hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59inv774 )​

​ Welcome to Day 3 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ ******************************************************** The 7-Figure Email List With Less Than 4,000 Subscribers ******************************************************** Being a guest on the right podcasts built a small list that quietly generates 7-figures. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 22, 2026 You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/7qh7h2u9542lxwu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2R1c3Rpbi1zaG91bGRlci10b3BpYy1zdHJhdGVneS8= )​ ​ There's a version of list-building that looks like a numbers game. Run more ads, post more on LinkedIn, hope the algorithm likes you today. And it works, kind of. But the subscribers you pull in that way might not ever get to know you. So what's the alternative? ​ ​Dustin Riechmann ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/kkhmh2unv90wovik/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2R1c3RpbnJpZWNobWFubi8= ) has a small email list ( He grew it through a very specific approach to podcast guesting. One that brings in subscribers who are already warm before they ever hit your opt-in page. Almost every subscriber came from a long-form podcast interview. By the time someone hits his welcome email, they've already spent 45-60 minutes listening to him talk about the thing he's an expert in. They're basically a warm lead right away. ------------------ How Dustin Does It ------------------ Well, Dustin made podcasting his entire growth strategy. And that focus by itself is useful, but here is how he finds the right podcasts to get on. 1. He targets "shoulder topic" podcasts instead of direct competitors. Rather than guesting on shows that cover his exact niche, Dustin looks for podcasts serving an adjacent audience. People who'd benefit from his expertise but aren't already drowning in information about it. For example, if you're a relationship coach, you don't pitch other relationship podcasts where the host already covers your exact lane. You pitch a podcast for first-time parents (who are stressed and need communication help), or a personal finance show (where couples fight about money). 2. He looks for a content gap to fill for that host. The host gets an episode they couldn't have recorded themselves, which makes Dustin easier to book. His new subscribers show up already seeing him as the specialized expert on that topic. 3. He screens podcasts against 3 basic criteria before pitching: * The show has to do guest interviews * It has to have published something in the last 30 days * It has to clear a size bar (usually 100+ ratings on Apple Podcasts) 4. He uses the interview itself to warm the subscriber. A long-form podcast conversation builds real trust over 30 to 60 minutes. By the time a listener hits Dustin's landing page, they're far more likely to know, like, and trust him. ------------ Why It Works ------------ Podcast listeners are a different kind of audience. They've chosen to spend an hour with a guest. That's a level of attention you really can't buy with an ad. The "shoulder topic" angle matters because it positions you as a specialist in a room full of generalists. On a direct-competitor show, you're 1 of 50 similar guests the audience has heard. On a shoulder show, you're the only person in that lane, which makes you memorable and makes the host want to have you back. The result is a subscriber who self-selected. They heard your story, liked it, and went out of their way to sign up. That is an incredibly warm subscriber. And it's a very different quality of subscriber from someone who clicked 'Subscribe' on a recommendation widget. ------- Results ------- * 4,000 email subscribers on the list * Average of $285 revenue per subscriber per year which is roughly 5x to 10x what most creators see * 7 figures in annual revenue from that small-but-engaged audience * Subscribers arrive pre-warmed, which has downstream effects on open rates, click rates, and conversions ------------------------ How You Can Implement It ------------------------ Step 1: Pick 2-3 shoulder topics adjacent to what you teach. Write down the audience you'd serve on each one. Step 2: Build a list of 20-30 podcasts in those shoulder topics. Use the 3 filters: guest interviews, updated in the last 30 days, 100+ Apple Podcasts ratings. Step 3: Write a short pitch that names the content gap you fill. Tell the host what their audience would get from having you on that they can't get from the host alone. Step 4: Set up a dedicated landing page for each podcast, or at least for your top few. A URL like yoursite.com/[podcast-name] works great. Step 5: Drop your CTA into the interview where it comes naturally. Tie it to something you discussed on the show so it feels like part of the conversation. Step 6: Track subscribers by source so you know which shows actually convert. ​ ----- Tools ----- * A simple spreadsheet or Notion database to track target shows * Listen Notes for research * A landing page builder (Carrd ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/9qhzhdudr2vweebz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== ), Kit, your website) for episode-specific opt-ins Dustin's list is probably a lot smaller than the general perception of a "successful" newsletter's audience. But the quality of those subscribers is so high that the math works out completely differently. A small list of people who genuinely trust you is worth more than a big list of people who barely remember signing up. ​ See you tomorrow, Chenell ​ P.S. Dustin runs 7-Figure Leap ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/48hvh7um82dl3zaq/aHR0cDovLzdmaWd1cmVsZWFwLmNvbQ== ) where he helps experts grow their business through podcast guesting. Grab Dustin's The Premium Podcast Guesting Playbook ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/08hwhgu2r76e4xap/aHR0cHM6Ly9nby43ZmlndXJlbGVhcC5jb20vcGxheWJvb2s_dXRtX3NvdXJjZT1ncm93dGhpbnJldmVyc2UmdXRtX2NvbnRlbnQ9MzBkYXlzb2Zncm93dGg= ). P.P.S. Did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/vqh3hmuork90qdcw/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4 ) · Preferences ( https://preferences.convertkit-mail4.com/n4ur30p8v3tvhx0p2z7b6h64px0e6a3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4 )​

​ Welcome to Day 2 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/kkhmh2unv3oeppsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ). Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ *********************************************************** The Welcome Sequence That Doubled Her Digital Product Sales *********************************************************** How asking 1 question at signup doubled her product sales in 90 days. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 21, 2026 Think about the last newsletter you signed up for. You probably got a generic welcome email, maybe a quick pitch, and then you were dropped into the regular newsletter cadence just like everyone else. Katelyn Bourgoin thinks that’s a missed opportunity. And after seeing what she's built, I have to agree. ​ Katelyn runs Why We Buy ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/owhkhwuwd70nz3fq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ), a newsletter about buyer psychology with about 63,000 subscribers. And she’s on a mission to hit $2 million in revenue while, in her words, “getting lazier.” The biggest lever so far? A personalized welcome sequence that asks new subscribers what they need help with, then gives them exactly that. ------------------- How Katelyn Does It ------------------- 1. She asks new subscribers about their pain points at signup. When someone joins, they’re asked what they’re struggling with. It’s a quick 1-question survey that helps Katelyn sort people into groups based on what they actually need help with. ​ 2. She built targeted welcome sequences for each group. Instead of one generic welcome flow, Katelyn created different sequences based on the pain points people shared. Each one is built around a specific problem and leads naturally into the product that solves it. She compares it to walking into a stranger’s house: “Imagine you’re greeted with a drink at the door, and there’s this beautiful spread put out for you, and you feel valued. I feel the same way about the welcome sequence for a newsletter.” – Katelyn Bourgoin 3. The sequences sell without being pushy. Katelyn says she actually hates sales. Her approach is to let the marketing do the selling for her. The welcome sequences softly introduce her products in context, so by the time someone hits a sales page, they already know the brand and they’re already interested. Are you ready for the real gold? 4. She layers in segmented flash sales. Beyond the welcome sequence, Katelyn split her subscribers into thirds. Each segment sees a flash sale for a different product on a rotating basis, so there’s always an offer running, but no one person feels like they’re being sold to all the time. New subscribers get routed into the most relevant offer based on what they said at signup. And anyone in an active welcome sequence is excluded from flash sales so the experiences don’t overlap. ------------ Why It Works ------------ She’s meeting people where they are. Someone who just told you their biggest challenge and then gets a sequence addressing it will pay way more attention than someone getting a one-size-fits-all drip. It builds trust early. Instead of pitching right away, Katelyn creates what she calls a “wow-worthy first impression.” That goodwill carries forward into everything else, whether it’s a product launch, a flash sale, or just her regular newsletter. Segmented flash sales use real urgency without burning out the whole audience. By limiting deals to a segment of the list, she can use real urgency without burning out her whole audience. And because she’s not blasting sales on social media, her public content stays focused on value. ------- Results ------- * Digital product sales up 30% within 3 months of launching personalized sequences * Overall digital product sales doubled * And happier readers who feel like she’s speaking directly to them ------------------------ How You Can Implement It ------------------------ 1. Add a “pain point” question to your signup flow. Keep it simple, with just one multiple-choice question about what they’re struggling with is enough to start. 2. Build a welcome sequence for each pain point. 3-5 emails that address their specific problem and naturally lead to a relevant product or offer. 3. Exclude people in active welcome sequences from other promotions so the experience doesn’t get messy. 4. Once you’ve got enough subscribers, try segmented flash sales. Split your list into groups, rotate offers, and give each segment a reason to buy now instead of later. 5. Analyze and iterate. See which sequences lead to the most sales and keep improving the ones that aren’t pulling their weight. ----- Tools ----- * ​Kit ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/z2hgh7uex8m7g4uz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ) for email sequences, segmentation, and automation * A survey at signup – Katelyn uses Kit polls ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/z2hgh7uex8m7g4uz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ) for this. You can also use Tally ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/p8hehqu4olpdv2hr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RhbGx5Lw== ), or Beehiiv ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/x0hph3ue0l4zgzfg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ) has surveys too Your welcome sequence is the first real conversation you have with a new subscriber. Katelyn treats it like a first impression worth making, and it’s become the biggest driver of revenue in her business. See you tomorrow, Chenell P.S. You can follow Katelyn on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/6qhehouled3wq6a9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) or check out her newsletter at learnwhywebuy.com. ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/kkhmh2unv3oe73tk/aHR0cDovL2xlYXJud2h5d2VidXkuY29tLw== )​ ​ See you tomorrow, Chenell ​ P.S. Did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0 ) · Preferences ( https://preferences.convertkit-mail4.com/xmuk8np597t6hp00273a5h2e70g33ag3zxrg40m56mr2vzvzoxxvl0kpdooo4wookg4m538rgl46rvm9g640l0qdv927364rqggp3m2e23xg0p7gne5oq20o5evbdwkk0 )​

​ Welcome to Day 2 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/kkhmh2unv3oeppsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2thdGVseW4td2VsY29tZS1zZXF1ZW5jZS8= ). Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ *********************************************************** The Welcome Sequence That Doubled Her Digital Product Sales *********************************************************** How asking 1 question at signup doubled her product sales in 90 days. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 21, 2026 Think about the last newsletter you signed up for. You probably got a generic welcome email, maybe a quick pitch, and then you were dropped into the regular newsletter cadence just like everyone else. Katelyn Bourgoin thinks that’s a missed opportunity. And after seeing what she's built, I have to agree. ​ Katelyn runs Why We Buy ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/owhkhwuwd70nz3fq/aHR0cHM6Ly9sZWFybndoeXdlYnV5LmNvbS8= ), a newsletter about buyer psychology with about 63,000 subscribers. And she’s on a mission to hit $2 million in revenue while, in her words, “getting lazier.” The biggest lever so far? A personalized welcome sequence that asks new subscribers what they need help with, then gives them exactly that. ------------------- How Katelyn Does It ------------------- 1. She asks new subscribers about their pain points at signup. When someone joins, they’re asked what they’re struggling with. It’s a quick 1-question survey that helps Katelyn sort people into groups based on what they actually need help with. ​ 2. She built targeted welcome sequences for each group. Instead of one generic welcome flow, Katelyn created different sequences based on the pain points people shared. Each one is built around a specific problem and leads naturally into the product that solves it. She compares it to walking into a stranger’s house: “Imagine you’re greeted with a drink at the door, and there’s this beautiful spread put out for you, and you feel valued. I feel the same way about the welcome sequence for a newsletter.” – Katelyn Bourgoin 3. The sequences sell without being pushy. Katelyn says she actually hates sales. Her approach is to let the marketing do the selling for her. The welcome sequences softly introduce her products in context, so by the time someone hits a sales page, they already know the brand and they’re already interested. Are you ready for the real gold? 4. She layers in segmented flash sales. Beyond the welcome sequence, Katelyn split her subscribers into thirds. Each segment sees a flash sale for a different product on a rotating basis, so there’s always an offer running, but no one person feels like they’re being sold to all the time. New subscribers get routed into the most relevant offer based on what they said at signup. And anyone in an active welcome sequence is excluded from flash sales so the experiences don’t overlap. ------------ Why It Works ------------ She’s meeting people where they are. Someone who just told you their biggest challenge and then gets a sequence addressing it will pay way more attention than someone getting a one-size-fits-all drip. It builds trust early. Instead of pitching right away, Katelyn creates what she calls a “wow-worthy first impression.” That goodwill carries forward into everything else, whether it’s a product launch, a flash sale, or just her regular newsletter. Segmented flash sales use real urgency without burning out the whole audience. By limiting deals to a segment of the list, she can use real urgency without burning out her whole audience. And because she’s not blasting sales on social media, her public content stays focused on value. ------- Results ------- * Digital product sales up 30% within 3 months of launching personalized sequences * Overall digital product sales doubled * And happier readers who feel like she’s speaking directly to them ------------------------ How You Can Implement It ------------------------ 1. Add a “pain point” question to your signup flow. Keep it simple, with just one multiple-choice question about what they’re struggling with is enough to start. 2. Build a welcome sequence for each pain point. 3-5 emails that address their specific problem and naturally lead to a relevant product or offer. 3. Exclude people in active welcome sequences from other promotions so the experience doesn’t get messy. 4. Once you’ve got enough subscribers, try segmented flash sales. Split your list into groups, rotate offers, and give each segment a reason to buy now instead of later. 5. Analyze and iterate. See which sequences lead to the most sales and keep improving the ones that aren’t pulling their weight. ----- Tools ----- * ​Kit ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/z2hgh7uex8m7g4uz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ) for email sequences, segmentation, and automation * A survey at signup – Katelyn uses Kit polls ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/z2hgh7uex8m7g4uz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ) for this. You can also use Tally ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/p8hehqu4olpdv2hr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RhbGx5Lw== ), or Beehiiv ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/x0hph3ue0l4zgzfg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ) has surveys too Your welcome sequence is the first real conversation you have with a new subscriber. Katelyn treats it like a first impression worth making, and it’s become the biggest driver of revenue in her business. See you tomorrow, Chenell P.S. You can follow Katelyn on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/6qhehouled3wq6a9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2thdGVib3VyLw== ) or check out her newsletter at learnwhywebuy.com. ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/kkhmh2unv3oe73tk/aHR0cDovL2xlYXJud2h5d2VidXkuY29tLw== )​ ​ See you tomorrow, Chenell ​ P.S. Did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5/7qh7h2u95mx8egi9/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5 ) · Preferences ( https://preferences.convertkit-mail4.com/lmulpnovmpbmhn772krf6h8w9d2xef5mp8ve0qx7gv6vd5pl92o5d644x0vxr9zzn8vmeeqdrvm066vl7dwwm5no08pvxdr35ww65m372re5m97eokoml055z0kb7roo5 )​

​ Welcome to Day 1 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/vqh3hmuor35q7pbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhbmllbC0yLXN0ZXAtcG9zdHMv ). Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ Hey Maude, Before we jump in, I wanted to give you a bonus tip that I just discovered yesterday. It's called "Accidentally send over thousands of subscribers on your list 3 welcome emails even though they've been subscribed for years." If you got a bunch of emails from me yesterday, my apologies. 🤦‍♀️ I ended up with over 200 replies from you letting me know: ​ The downside? I confused A LOT of you last night when you started getting a flurry of emails. I really am sorry about that. I was going to send an "Oops" email and then decided that adding a FOURTH email to this madness wasn't the right way to go. The plus side? I can't help but think this will end up improving my deliverability. ;) And I get to interact with a bunch of subscribers who usually don't reply. So there's your bonus 30 Days of Growth tip - send welcome emails to people who have been subscribed, confuse your readers, and improve your deliverability. (I'm kidding, don't do this). Okay, let's get on to the real tip for Day 1 of 30 Days of Growth! *************************************************** The 2-Step LinkedIn Posts That 10x’d His Email List *************************************************** How he added 30k+ followers and 10k subscribers to his email list with one small tweak. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 20, 2026 You’ve seen the “comment [WORD] to get my free resource” posts on LinkedIn. They used to drive hundreds or even thousands of subscribers consistently. But by early 2025 (or if we’re being honest, 2024), everyone was doing them and engagement dropped. Daniel Bustamante had already run 30+ of those giveaways, and they drove 70-80% of his growth. But the tactic was losing steam. So he evolved it into what he calls the “2-Step” post. Instead of making the giveaway the whole post, Daniel writes a full educational post, then adds a comment-triggered CTA at the end tied to a deeper resource on the same topic. Some of his 2-Step posts now outperform his original giveaway posts. ------------------ How Daniel Does It ------------------ He writes a value-first post. The whole post is insanely valuable on its own: a framework, breakdown, or lesson. The reader gets something useful whether or not they take the next step. He adds a comment-triggered CTA at the end. Something like: “P.S. I put together a swipe file of welcome email examples. Want it? Comment SWIPE and I’ll send you a copy.” The resource always ties directly to the post topic. He delivers via DM with a landing page. When someone comments, he (or his assistant) DMs the resource as a link to a landing page where they enter their email. Here is an example: ​ 669 comments of people wanting to get this resource. 🤯 ​ ------------ Why It Works ------------ Leading with something valuable earns people’s attention before you make an ask. The reader already got value, so commenting a keyword feels like a natural next step. It also sidesteps LinkedIn’s link penalty, as there’s no external link in the post. Side note: I’ve heard links in the post don’t matter as much anymore, but every time I post with a link I get almost no reach. Delivering via DM creates a direct conversation, which can lead to sales calls for anyone selling services or high-ticket offers. And because the resource matches the post topic, commenters are self-selecting by interest. They’re not just collecting free things, they’re qualified leads who just told you what they care about. ------- Results ------- In 18 months, Daniel went from: * Grew from 600 to 30,000+ LinkedIn followers in 18 months * 1,000 to 10,000+ email subscribers - which is roughly 10x growth from a single format tweak 🤯 * Went from 0 to 2-4 warm inbound leads per week * $84K+ in digital product revenue on the side 70-80% of that growth came from his comment-triggered strategy and its 2-Step evolution. ------------------------ How You Can Implement It ------------------------ Step 1: Start with the post, not the freebie. Write something valuable enough to stand alone – a framework, breakdown, or lesson. Step 2: Build a resource that goes deeper on that exact topic. This could be a swipe file, checklist, template, etc. Step 3: Add a simple CTA at the end: “Comment [WORD] and I’ll send it.” Step 4: Deliver via DM, and send them to a landing page to opt in. Step 5: Follow it with a short welcome sequence so the new subscriber hears from you right away (not just silence after the freebie). This isn’t a complicated strategy, it just requires a little more effort. ----- Tools ----- * LinkedIn (free or Premium) – Premium will be valuable for DMs * Your ESP (Kit ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/e0hph0u7owxdg5f7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ), Beehiiv ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/owhkhwuwdlz0vpiq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ), etc.) for email capture and sequences * A landing page builder (Carrd ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/p8hehqu4o5vp0oir/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== ), or your website) – email opt-in Every post Daniel publishes does 2 jobs at once. It teaches something worth reading on its own, and it gives the reader a clear next step to go deeper. It's no wonder that this strategy is working so well. ​ 👉 Daniel created a free mini-course on lead magnet ideation for you, that you can grab here. ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/6qhehoule6q3g8h9/aHR0cHM6Ly9sZWFkbWFnbmV0cHJvbXB0cy5jb20vP3V0bV9zb3VyY2U9MzBET0c= )​ ​ See you tomorrow, Chenell ​ P.S. Daniel is the CMO of Premium Ghostwriting Academy and runs a boutique email marketing agency on the side called Velocity. You can find him on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/58hvh8ug2oe486u7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RidXN0YS8= ). P.P.S. If you're enjoying these emails, did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1tJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8 ) · Preferences ( https://preferences.convertkit-mail4.com/d0u70derq4u0hon6nwdumhz9p82ddc2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgu0zpp8 )​

​ Welcome to Day 1 of the 30 Days of Growth. Since we're all new here, I thought it would be nice to include a little intro and reminder of what you're reading. :) This is a pop-up newsletter put together by the team at Growth In Reverse. We've pulled together 30 creators to help give one actionable way you can either grow or improve your email list. You can read this article online here ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/vqh3hmuor35q7pbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhbmllbC0yLXN0ZXAtcG9zdHMv ). Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ Hey , Before we jump in, I wanted to give you a bonus tip that I just discovered yesterday. It's called "Accidentally send over thousands of subscribers on your list 3 welcome emails even though they've been subscribed for years." If you got a bunch of emails from me yesterday, my apologies. 🤦‍♀️ I ended up with over 200 replies from you letting me know: ​ The downside? I confused A LOT of you last night when you started getting a flurry of emails. I really am sorry about that. I was going to send an "Oops" email and then decided that adding a FOURTH email to this madness wasn't the right way to go. The plus side? I can't help but think this will end up improving my deliverability. ;) And I get to interact with a bunch of subscribers who usually don't reply. So there's your bonus 30 Days of Growth tip - send welcome emails to people who have been subscribed, confuse your readers, and improve your deliverability. (I'm kidding, don't do this). Okay, let's get on to the real tip for Day 1 of 30 Days of Growth! *************************************************** The 2-Step LinkedIn Posts That 10x’d His Email List *************************************************** How he added 30k+ followers and 10k subscribers to his email list with one small tweak. ----------------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- April 20, 2026 You’ve seen the “comment [WORD] to get my free resource” posts on LinkedIn. They used to drive hundreds or even thousands of subscribers consistently. But by early 2025 (or if we’re being honest, 2024), everyone was doing them and engagement dropped. Daniel Bustamante had already run 30+ of those giveaways, and they drove 70-80% of his growth. But the tactic was losing steam. So he evolved it into what he calls the “2-Step” post. Instead of making the giveaway the whole post, Daniel writes a full educational post, then adds a comment-triggered CTA at the end tied to a deeper resource on the same topic. Some of his 2-Step posts now outperform his original giveaway posts. ------------------ How Daniel Does It ------------------ He writes a value-first post. The whole post is insanely valuable on its own: a framework, breakdown, or lesson. The reader gets something useful whether or not they take the next step. He adds a comment-triggered CTA at the end. Something like: “P.S. I put together a swipe file of welcome email examples. Want it? Comment SWIPE and I’ll send you a copy.” The resource always ties directly to the post topic. He delivers via DM with a landing page. When someone comments, he (or his assistant) DMs the resource as a link to a landing page where they enter their email. Here is an example: ​ 669 comments of people wanting to get this resource. 🤯 ​ ------------ Why It Works ------------ Leading with something valuable earns people’s attention before you make an ask. The reader already got value, so commenting a keyword feels like a natural next step. It also sidesteps LinkedIn’s link penalty, as there’s no external link in the post. Side note: I’ve heard links in the post don’t matter as much anymore, but every time I post with a link I get almost no reach. Delivering via DM creates a direct conversation, which can lead to sales calls for anyone selling services or high-ticket offers. And because the resource matches the post topic, commenters are self-selecting by interest. They’re not just collecting free things, they’re qualified leads who just told you what they care about. ------- Results ------- In 18 months, Daniel went from: * Grew from 600 to 30,000+ LinkedIn followers in 18 months * 1,000 to 10,000+ email subscribers - which is roughly 10x growth from a single format tweak 🤯 * Went from 0 to 2-4 warm inbound leads per week * $84K+ in digital product revenue on the side 70-80% of that growth came from his comment-triggered strategy and its 2-Step evolution. ------------------------ How You Can Implement It ------------------------ Step 1: Start with the post, not the freebie. Write something valuable enough to stand alone – a framework, breakdown, or lesson. Step 2: Build a resource that goes deeper on that exact topic. This could be a swipe file, checklist, template, etc. Step 3: Add a simple CTA at the end: “Comment [WORD] and I’ll send it.” Step 4: Deliver via DM, and send them to a landing page to opt in. Step 5: Follow it with a short welcome sequence so the new subscriber hears from you right away (not just silence after the freebie). This isn’t a complicated strategy, it just requires a little more effort. ----- Tools ----- * LinkedIn (free or Premium) – Premium will be valuable for DMs * Your ESP (Kit ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/e0hph0u7owxdg5f7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2tpdC8= ), Beehiiv ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/owhkhwuwdlz0vpiq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JlZWhpaXYv ), etc.) for email capture and sequences * A landing page builder (Carrd ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/p8hehqu4o5vp0oir/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NhcnJkLw== ), or your website) – email opt-in Every post Daniel publishes does 2 jobs at once. It teaches something worth reading on its own, and it gives the reader a clear next step to go deeper. It's no wonder that this strategy is working so well. ​ 👉 Daniel created a free mini-course on lead magnet ideation for you, that you can grab here. ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/6qhehoule6q3g8h9/aHR0cHM6Ly9sZWFkbWFnbmV0cHJvbXB0cy5jb20vP3V0bV9zb3VyY2U9MzBET0c= )​ ​ See you tomorrow, Chenell ​ P.S. Daniel is the CMO of Premium Ghostwriting Academy and runs a boutique email marketing agency on the side called Velocity. You can find him on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/58hvh8ug2oe486u7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2RidXN0YS8= ). P.P.S. If you're enjoying these emails, did you know there is also a complementary private podcast? You can get access by sharing this 30 day series with 1 friend. 👇 -------------------------------- 🎁 Share with friends, win prizes -------------------------------- You currently have 0 referrals. Here’s what you will win: ------------------------- * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few subscribers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. 🔗 Your unique referral link --------------------------- Each person has a unique link to track referrals. Here is your unique link: https://growthinreverse.com/30-days-of-growth/?referralCode=u6n4mmf&refSource=copy Thanks in advance for sharing! Chenell ​ ​ 👉 Don't want the daily emails? Switch to weekly here. ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t )​ 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​ ​ Unsubscribing below removes you from everything (including Growth In Reverse). Use this link ( https://2ed903a4.click.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4/m2h7h6u3z0rlpmtl/aHR0cHM6Ly90YWxseS5zby9yL2I1NGs0Mj9lbWFpbD1iJTQwZW1haWwuZ29tb2R1bHIuY29t ) to switch to a weekly cadence. ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4 ) · Preferences ( https://preferences.convertkit-mail4.com/n4ur30p8v3tvhx0q052u6h64pdwz6h3ekv7md0q9l75723kp8zr325xxqd7qo8nn6v7emm02o7ed557p92gge36rdvk7q2ow3gg53ew9zom3e89mr4repd33nd4be6nn4 )​

​ Hey, I just saw you signed up for the newsletter, so I wanted to say thanks! :) Curious - is there anything I can help with out of the gate? ​ - Chenell ​ ----------------------------------------------------------------- ​Chenell Basilio ( https://2ed903a4.click.convertkit-mail4.com/qdu2grkq9gb8u723z33flh8g3pno0f9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3/48hvh7uml5r82etq/aHR0cHM6Ly90d2l0dGVyLmNvbS9jaGVuZWxsY28= )​ ----------------------------------------------------------------- Growth In Reverse Each week, I reverse engineer how top creators are growing their newsletters. I send you the roadmap to replicate their successes. ​ ​ ​ ​ ​ ​ ​ ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/qdu2grkq9gb8u723z33flh8g3pno0f9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3 ) | Update your profile ( https://preferences.convertkit-mail4.com/qdu2grkq9gb8u723z33flh8g3pno0f9qlom02xp34mwmr9ldnzk9rw66p2mp5nggvomq00xr5mq2wwmd3r77q9vk2olmpr58977w9q83z509qn30kekqd299g2ebl7vv3 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

​ ******************************* Get ready for 30 Days of Growth ******************************* 30 Days of Growth (Part 2) is happening. And YOU. ARE. IN. ---------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- Hey , YES! You’re in. And I’m pumped to have you here. Last year I launched a "pop-up" newsletter called 30 Days Of Growth. The premise was simple: * 30 Days * 30 Ways To Grow Your Newsletter * 30 Different Creators It was one of the most incredible events. And we're SO back. Starting on April 20th for 30 days straight, I’m sending you a one tactical way to grow or optimize your newsletter each day. These will be short, actionable, and proven to work. Some will help you get more subscribers. Others will help you get more from the subscribers you already have. Either way, you’ll leave with a stronger, smarter email list than you started with. Here’s what happens next: * You’ll get one awesome tip every day for 30 days. Keep an eye out for the the candy emoji 🍬 in the subject line. * All of the published posts will live in a free archive you can review at any time during the event (you can also opt-out if it becomes overwhelming). * After 30 days, you'll keep getting newsletter research and growth ideas from me. Sound good? In the meantime, I have a question. 👉 What is your biggest challenge right now with newsletter growth? ​ I might end up featuring a tip that helps with your specific challenge. That would be pretty cool, huh? Your reply also lets your email provider know you want to get these emails. After all, you did sign up to get these, so I want to make sure they get sent to you on time and in the right place! Alright, I'm excited to get rocking! Talk soon, ​ ​Chenell​ Growth In Reverse & The 30 Days of Growth newsletter ​ PS: Did you know you can earn prizes by sharing 30 Days of Growth with a friend? You can find your unique share link here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs2ukpxd3razhw4xgzw2brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ). PPS: If you're feeling impatient, check out the Growth Vault ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs2ukpxd3razhw4xgzw2brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/owhkhwuw9dog9qtq/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ= ) where I've stored (and keep adding to) all the best newsletter growth, retention, and monetization tactics I find. ​ -->Share 30 Days of Growth with a Friend ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs2ukpxd3razhw4xgzw2brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ) Share 30 Days of Growth with a Friend ( https://growthinreverse.com/30-day-referrals/ ) 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/75u4z8k39zs2ukpxd3razhw4xgzw2brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 ) · Preferences ( https://preferences.convertkit-mail4.com/75u4z8k39zs2ukpxd3razhw4xgzw2brlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 )​

AKA the place where I nerd out about all things newsletters and email list growth! 🤓  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Welcome to Growth In Reverse - it's great to have you here! It can be a struggle to look at creators who have huge newsletters and get discouraged. Do the strategies they're using now only work because they already have an audience? What did they do when they were just starting? That's what I'm here for. Each week, I spend 20-25 hours reverse engineering creators with 50k+ subscribers to figure out how they grew their audience. You can call me a newsletter nerd, for sure. 🤓 I think about this stuff all the time :) I've also put together the Growth Levers Library ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/reh8h9umd2qmzpt6/aHR0cHM6Ly9saWJyYXJ5Lmdyb3d0aGlucmV2ZXJzZS5jb20v ), a place where I've curated all of the tactics used by the creators I've studied. Important: To make sure you get these emails every Sunday: * Reply to this email with how you found the newsletter, or you can send a quick "Hi Chenell!" * If this email landed in the Junk or Promotions folder, please move it to your “Primary” inbox. If you skip these steps, you might not get any of my emails in the future. I think that would make both of us very sad. And I spend a lot of time doing this research for you, so I'd rather have it land in your inbox. :) To help you get started, you can read the most recent deep dive here ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/08hwhgu2eom2r8ap/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FyY2hpdmUv ). ​ I've committed to replying to every email I get in April. So don't forget to reply and say hello! :) Thanks again for being here! - Chenell ​ PS - I often get asked what I'm using to run this newsletter. This newsletter runs on Kit ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/8ghqh3uod0govehl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3dlbGNvbWUtNzUtbGV2ZXJz ), and it helps me create automations, email sequences, and has great deliverability to make sure I can keep in touch with you. Yes, that is my affiliate link, but I use this tool daily so I'm not just recommending it to make money :) PPS - I'd love to connect on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/vqhlq3ophmuo0xno7xuw/aHR0cHM6Ly9saW5rZWRpbi5jb20vaW4vY2hlbmVsbGNv ) or Twitter ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/vqhlq3o5amuo0xno74fw/aHR0cHM6Ly90d2l0dGVyLmNvbS9jaGVuZWxsY28= ) if you're on there. ​ ​ ​ Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) | Update your profile ( https://preferences.convertkit-mail4.com/mvupe8zq5et6ug0xvx4amhrx8ogg3cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Hey Maude, Thanks again for joining the 30 Days of Growth pop-up series - we’re launching on Monday, April 20th and I couldn’t be more excited! I’m lining up some awesome prizes to give away to a few lucky subscribers… But there’s one bonus you can unlock right now with just 1 referral: 👉 The Private Podcast Feed 🎙️ ​ Each day, I’ll share a quick 5-10 minute audio breakdown of that day’s growth lever. So if you prefer listening over reading – or just want both – you’ll love this. All you have to do is share 30 Days of Growth with one person. Once they sign up using your unique link, the podcast is yours. You can find your referral link at the bottom of this email! Thanks for helping to spread the word! Chenell ​ ​ 🏆 Share your unique link to get the private podcast feed (and win more prizes)! Check Your Referrals ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dpo4xavhqelmx87il324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/9qhzhdudrxm4dqcz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ) https://growthinreverse.com/30-days-of-growth/?referralCode=iisu8gi&refSource=copy ( https://2ed903a4.click.convertkit-mail4.com/o8uom8klp6fqh6dpo4xavhqelmx87il324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552/3ohphdu3grlx32ip/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz9yZWZlcnJhbENvZGU9aWlzdThnaSZyZWZTb3VyY2U9Y29weQ== ) ​ ​ ​ ​ ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/o8uom8klp6fqh6dpo4xavhqelmx87il324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552 ) | Update your profile ( https://preferences.convertkit-mail4.com/o8uom8klp6fqh6dpo4xavhqelmx87il324wldk8x58wrg2g2v44gpkn07vvvdzvvnld8x3qwlpd5wg8ml5dkpk67gmre35dw6ll038r9r34lk0elo9xv6rkvx9gc98552 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...and 5,037 subscribers in 49 days.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Happy Thursday! Back in February, I gave a talk at the New Media Summit about quiz funnels for newsletters. Yesterday, I got a full case study in my inbox from 2 guys in the audience. They took that one idea, built a quiz for their newsletter, and in 6 weeks it became 88% of their total lead generation. They went from averaging 17 signups a day to over 125. From one idea. Now imagine getting 30 of those, from 30 different creators who are growing right now. Did I mention it's completely free? 👉 Sign up to get the 30 Days of Growth in your inbox here. ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/z2hgh7uexkom94uz/MzBkYXlzb2Zncm93dGguY28= )​ ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/z2hgh7uexkom94uz/MzBkYXlzb2Zncm93dGguY28= )​ I spent over 2,000 hours studying newsletters last year alone. I have hundreds of hours of call transcripts, hundreds of DMs, and a lot of behind the scenes of newsletter growth for different brands and creators. I'm taking all of that and sharing some of the best ones with you that are working right now. It kicks off Monday, April 20th: ​Join 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/p8hehqu4o29pk2cr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ): Proven ideas you can use to grow and optimize your newsletter. Dylan and I are working tirelessly behind the scenes to bring you some of the best tips in the world, including: * How Justin Welsh added 17,500 more opens per email * The personalized welcome sequence that DOUBLED digital product sales for Katelyn Bourgoin * The strategy that took one newsletter from 17 signups/day to 125/day (consistently)​ And 27 more incredible ideas you can use to grow and optimize your newsletter. You can get the full series for Free right here ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/p8hehqu4o29pk2cr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). If you’re serious about building something sustainable with your newsletter in 2026, come join us: 👉 Click here to save your spot ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/z2hgh7uexkom94uz/MzBkYXlzb2Zncm93dGguY28= )​ Hope to see you on the list! Chenell ​ P.S. There is also a private podcast feed you can get access to if that's more your style. ​ ​ ​ ​ ​ ​ ​ ​ Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 ) | Update your profile ( https://preferences.convertkit-mail4.com/xmu6lmo4rli6hp0xmd8u5h2e88pw3ugdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ I have this inkling that collaborations are one of the most impactful ways you can grow your newsletter organically. I've seen it work time and time again. But so often, people tell me they don't work for them. And so I like to experiment with this on a regular basis just to see what's changing, etc. Last year I went really hard with it. I ran 30 cross promotions in 30 days with 30 different creators, and I packaged the whole thing as a pop-up newsletter where every day you got one tactical, actionable way to grow or optimize your email list. I want to share some real numbers from what happened last year and why I think this strategy is underrated. Because I think there are lessons here whether you have 500 subscribers or 50,000. Sponsored by The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz )​ ----------------------------------------------------------------- ********************************************** Join The Newsletter Conference, May 15 in NYC! ********************************************** ​The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) is back for Year 3 - and it's shaking out to be the most actionable year yet. The people who attend are people who've built lists into the hundreds of thousands and millions of subscribers, while building them into extremely profitable businesses! You'll get practical, actionable playbooks from the top experts. Learn & network with the top newsletter operators in the business. And I'll be doing a live breakdown of a creator's journey - kind of like a live deep dive - but the creator I'm studying will be there to walk us through it all. 👉 Grab your ticket today ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) and I'll see you there! Use code GROWTHGA for $100 off a General Admission ticket or GROWTHVIP for $250 off a VIP ticket!​ -->Grab your ticket today ↗ ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) Grab your ticket today ↗ ( https://thenewsletterconference.com/#buy-tickets ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/vqh3hmuo06qdelbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- Really, Cross Promotions? ------------------------- If you're not familiar, a cross promo is basically a swap: I share your newsletter with my audience, you share mine with yours. There are loads of variations, but in essence, collaborations are what we're talking about here. And on the surface it sounds simple, almost too simple. But here's why I think they're so powerful. When someone recommends your newsletter to their audience, it comes with built-in trust. It's not an ad or some random promotion. It's a creator that person already knows and likes saying, "Hey, you should check this out." That's a warm introduction, and those subscribers tend to stick around way longer than people who come in through paid ads or giveaways. The other thing people get wrong about cross promos is they think you need to find someone with the exact same audience size. And that's just not true. Last year I intentionally worked with creators of all different sizes - some with huge lists, some with much smaller ones. And some of the smaller creators drove more engaged subscribers than the bigger ones. Engagement matters more than size. The challenge with cross promos, though, is that if you're sending a weekly newsletter, you only get maybe 4 or 5 opportunities a month to do one. And you can't really stack them because your readers are going to tune out if every issue is just recommendations for other newsletters. ------------------------------ How 30 Days of Growth Was Born ------------------------------ So in the Growth In Reverse Pro community, we were doing a challenge around cross promotions - trying to do them better, get more results, learn what actually moves the needle. And I realized that with my weekly send schedule, I was only going to get those 4-5 data points over the whole challenge. That's not enough to really learn anything. So I had this idea: what if I launched a separate daily newsletter - a pop-up, just for 30 days - and did a cross promotion in every single issue? Each day, a different creator would share one growth tactic that actually worked for them, and I'd feature their newsletter. In return, they'd share the 30 Days of Growth sign-up page with their audience. 30 cross promotions in 30 days. ​ At the time I thought it was going to be simple. I put the whole thing together in about 2.5 weeks. And I will tell you - it was not simple. It was one of the hardest things I've done. But it was also just plain fun. It was one of the most exciting experiments I've done since starting this newsletter. But the best part was hearing from readers that it was some of the highest quality information they'd gotten on newsletter growth in a while. That obviously feels great as the person who put it all together. ------------------ The Year 1 Numbers ------------------ So let me share some numbers, because I think this paints a really interesting picture. The first edition went out to 1,440 people. By the end of the 30 days, 3,714 people had signed up total. And of those, 1,757 were completely new subscribers - people who had not been subscribed to Growth In Reverse before. In 30 days. Now here's the part I love. I set up a referral component using a tool called Viral Loops. If you referred one person, you got access to a private podcast feed where I recorded an audio version of each day's growth tactic. And 102 people ended up sharing it with at least one person, which brought in 356 subscribers through referrals alone. That's roughly 10% of my new subscribers coming from word of mouth. And there was this one wild example - one person got referred, and they went on to share it with 15 people. One of those 15 people then went and referred 21 more people on their own. So that single original share turned into 36 new subscribers. That's pretty cool, huh? Engagement was strong too. The open rate on day 1 was 77%, and even on the final day - day 30 - it was still at 62%. So people were sticking with it. One of the best parts was that this lived on as a 30 day email sequence people could sign up for. So over the next few months the subscriber total went up to around 4,200 people. ​ I also asked people in the welcome email to reply with their biggest challenge with newsletter growth and I got over 200 replies in the first week alone. Not like one-word answers either. Paragraphs. People telling me exactly what they're struggling with. That was honestly one of the most valuable things to come out of the whole project. ----------------------------------------------- What I Learned (And What I'm Doing Differently) ----------------------------------------------- Okay, so what did I learn? A few things. First, give yourself more time. I put this together in 2.5 weeks and only had about the first week of content ready when I launched. I was writing some of these the morning they went out. It worked, but I would not recommend it. This year I'm giving myself way more prep time. But in reality, I still only probably have that amount of content ready to go, so who knows if this is necessary :) Second, not every creator's schedule is going to align with yours. Out of 29 creators I worked with, about 7 of them couldn't share during the timeframe we'd planned. That's something you have to account for when you're coordinating with that many people. Third, the referral incentive matters, but keep it simple. The private podcast feed was, I believe, the single biggest driver of referrals. It was a low barrier, just share with one person, and the reward was immediate and tangible. People loved having an audio version they could listen to on their commute instead of reading the email. And fourth, this kind of project builds relationships in a way that nothing else really does. I got to collaborate with 30 different creators, and those relationships have continued to pay dividends way beyond the 30 days. Some of them have come into the Growth In Reverse Pro community to do deeper workshops. It created this flywheel I didn't even plan for. ------------------- Year 2: What's Next ------------------- So with all of that context, let me tell you about this year. ​30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) is back, launching next Monday, April 20th. Same concept: 30 growth strategies from 30 creators in 30 days. Each one is a short, tactical tip you can implement in 24 hours or less. You'll get it via email every day, and if daily is too much, there's an option to get a weekly roundup instead. We've got some incredible creators lined up: Dave Gerhardt, Katelyn Bourgoin, Justin Welsh, Sam Vander Wielen, Daniel Bustamante, and a lot more I'm really excited about. This year, the prizes are a little different. Just like last year, if you refer 1 person, you get access to the private podcast feed where I'll record an audio version of each day's tactic. But there's more! Every referral you make counts towards your total, and these are the prizes: * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few readers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. Even if the daily format isn't your thing, I'd encourage you to sign up anyway. You can switch to the weekly digest, or just listen to the podcast episodes. I'm super excited about this. Last year was a wild ride and this year is going to be even better. Go sign up at 30daysofgrowth.co ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) and I'll see you on April 20th. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) Free Resource ------------- ***************************** Grow Your Business By Writing ***************************** ------------------------- With These 4 Simple Steps ------------------------- Writing online is the most powerful way to grow your business. 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He’s used this to attract over 250,000 readers and make $1,450,500 in 5 years. 👉 Grab the Magnetic Writing Roadmap free ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/m2h7h6u35xl7mztl/aHR0cHM6Ly9nby5raWVyYW5kcmV3LmNvbS9tb2F0LWNoZW5lbGwv )​ ​ -->Grab the system here (for free) ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/m2h7h6u35xl7mztl/aHR0cHM6Ly9nby5raWVyYW5kcmV3LmNvbS9tb2F0LWNoZW5lbGwv ) Grab the system here (for free) ( https://go.kierandrew.com/moat-chenell/ ) In case you missed it --------------------- ***************** The Hidden Genius ***************** ------------------------------------- Why your best work might be invisible ------------------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ​Are you a hidden genius? ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/dphehmue6x2m8gbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ PS - The 30 Days of Growth isn't a challenge where you have to complete everything. In fact, I think it would be extremely hard to do that. The goal is give you what's working now, and you can pick a few to implement and leave the rest behind. Don't feel like you need to set aside hours every day to work on these. This is a quick email to help you take the next step. You can signup for 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) and if it's not serving you, I'll give an easy way to unsubscribe from them. :) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/e0hph0u7vzd2q3u7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/7qh7h2u9lexmwru9/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/92u602ze7ksnh6rd3pnh9hzqnnz84i0n59603qz24z6gx5x5k99xoqrmdkkk3ekkr03z2n860o346xzp043qoqvdxpgln436v00mnzg7gn90qml0w72kvgqk27xb2r33q/owhkhwuw9e07gqcq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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I've seen it work time and time again. But so often, people tell me they don't work for them. And so I like to experiment with this on a regular basis just to see what's changing, etc. Last year I went really hard with it. I ran 30 cross promotions in 30 days with 30 different creators, and I packaged the whole thing as a pop-up newsletter where every day you got one tactical, actionable way to grow or optimize your email list. I want to share some real numbers from what happened last year and why I think this strategy is underrated. Because I think there are lessons here whether you have 500 subscribers or 50,000. Sponsored by The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz )​ ----------------------------------------------------------------- ********************************************** Join The Newsletter Conference, May 15 in NYC! ********************************************** ​The Newsletter Conference ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) is back for Year 3 - and it's shaking out to be the most actionable year yet. The people who attend are people who've built lists into the hundreds of thousands and millions of subscribers, while building them into extremely profitable businesses! You'll get practical, actionable playbooks from the top experts. Learn & network with the top newsletter operators in the business. And I'll be doing a live breakdown of a creator's journey - kind of like a live deep dive - but the creator I'm studying will be there to walk us through it all. 👉 Grab your ticket today ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) and I'll see you there! Use code GROWTHGA for $100 off a General Admission ticket or GROWTHVIP for $250 off a VIP ticket!​ -->Grab your ticket today ↗ ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/8ghqh3uod87xqwal/aHR0cHM6Ly90aGVuZXdzbGV0dGVyY29uZmVyZW5jZS5jb20vI2J1eS10aWNrZXRz ) Grab your ticket today ↗ ( https://thenewsletterconference.com/#buy-tickets ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/vqh3hmuo06qdelbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ------------------------- Really, Cross Promotions? ------------------------- If you're not familiar, a cross promo is basically a swap: I share your newsletter with my audience, you share mine with yours. There are loads of variations, but in essence, collaborations are what we're talking about here. And on the surface it sounds simple, almost too simple. But here's why I think they're so powerful. When someone recommends your newsletter to their audience, it comes with built-in trust. It's not an ad or some random promotion. It's a creator that person already knows and likes saying, "Hey, you should check this out." That's a warm introduction, and those subscribers tend to stick around way longer than people who come in through paid ads or giveaways. The other thing people get wrong about cross promos is they think you need to find someone with the exact same audience size. And that's just not true. Last year I intentionally worked with creators of all different sizes - some with huge lists, some with much smaller ones. And some of the smaller creators drove more engaged subscribers than the bigger ones. Engagement matters more than size. The challenge with cross promos, though, is that if you're sending a weekly newsletter, you only get maybe 4 or 5 opportunities a month to do one. And you can't really stack them because your readers are going to tune out if every issue is just recommendations for other newsletters. ------------------------------ How 30 Days of Growth Was Born ------------------------------ So in the Growth In Reverse Pro community, we were doing a challenge around cross promotions - trying to do them better, get more results, learn what actually moves the needle. And I realized that with my weekly send schedule, I was only going to get those 4-5 data points over the whole challenge. That's not enough to really learn anything. So I had this idea: what if I launched a separate daily newsletter - a pop-up, just for 30 days - and did a cross promotion in every single issue? Each day, a different creator would share one growth tactic that actually worked for them, and I'd feature their newsletter. In return, they'd share the 30 Days of Growth sign-up page with their audience. 30 cross promotions in 30 days. ​ At the time I thought it was going to be simple. I put the whole thing together in about 2.5 weeks. And I will tell you - it was not simple. It was one of the hardest things I've done. But it was also just plain fun. It was one of the most exciting experiments I've done since starting this newsletter. But the best part was hearing from readers that it was some of the highest quality information they'd gotten on newsletter growth in a while. That obviously feels great as the person who put it all together. ------------------ The Year 1 Numbers ------------------ So let me share some numbers, because I think this paints a really interesting picture. The first edition went out to 1,440 people. By the end of the 30 days, 3,714 people had signed up total. And of those, 1,757 were completely new subscribers - people who had not been subscribed to Growth In Reverse before. In 30 days. Now here's the part I love. I set up a referral component using a tool called Viral Loops. If you referred one person, you got access to a private podcast feed where I recorded an audio version of each day's growth tactic. And 102 people ended up sharing it with at least one person, which brought in 356 subscribers through referrals alone. That's roughly 10% of my new subscribers coming from word of mouth. And there was this one wild example - one person got referred, and they went on to share it with 15 people. One of those 15 people then went and referred 21 more people on their own. So that single original share turned into 36 new subscribers. That's pretty cool, huh? Engagement was strong too. The open rate on day 1 was 77%, and even on the final day - day 30 - it was still at 62%. So people were sticking with it. One of the best parts was that this lived on as a 30 day email sequence people could sign up for. So over the next few months the subscriber total went up to around 4,200 people. ​ I also asked people in the welcome email to reply with their biggest challenge with newsletter growth and I got over 200 replies in the first week alone. Not like one-word answers either. Paragraphs. People telling me exactly what they're struggling with. That was honestly one of the most valuable things to come out of the whole project. ----------------------------------------------- What I Learned (And What I'm Doing Differently) ----------------------------------------------- Okay, so what did I learn? A few things. First, give yourself more time. I put this together in 2.5 weeks and only had about the first week of content ready when I launched. I was writing some of these the morning they went out. It worked, but I would not recommend it. This year I'm giving myself way more prep time. But in reality, I still only probably have that amount of content ready to go, so who knows if this is necessary :) Second, not every creator's schedule is going to align with yours. Out of 29 creators I worked with, about 7 of them couldn't share during the timeframe we'd planned. That's something you have to account for when you're coordinating with that many people. Third, the referral incentive matters, but keep it simple. The private podcast feed was, I believe, the single biggest driver of referrals. It was a low barrier, just share with one person, and the reward was immediate and tangible. People loved having an audio version they could listen to on their commute instead of reading the email. And fourth, this kind of project builds relationships in a way that nothing else really does. I got to collaborate with 30 different creators, and those relationships have continued to pay dividends way beyond the 30 days. Some of them have come into the Growth In Reverse Pro community to do deeper workshops. It created this flywheel I didn't even plan for. ------------------- Year 2: What's Next ------------------- So with all of that context, let me tell you about this year. ​30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) is back, launching next Monday, April 20th. Same concept: 30 growth strategies from 30 creators in 30 days. Each one is a short, tactical tip you can implement in 24 hours or less. You'll get it via email every day, and if daily is too much, there's an option to get a weekly roundup instead. We've got some incredible creators lined up: Dave Gerhardt, Katelyn Bourgoin, Justin Welsh, Sam Vander Wielen, Daniel Bustamante, and a lot more I'm really excited about. This year, the prizes are a little different. Just like last year, if you refer 1 person, you get access to the private podcast feed where I'll record an audio version of each day's tactic. But there's more! Every referral you make counts towards your total, and these are the prizes: * 1 referral: Gets you access to the private podcast feed * 10 referrals: Shoutout in the Growth In Reverse newsletter. This goes out to 40k subscribers and people tell me they get quite a few readers from this. * 25 referrals: 5-Minute “Speed” Audit. I will record a 5-minute video sharing ideas for optimizations and growth for your newsletter. I charge $799 for the full audits, and this is a taste of that, for free. * 50 referrals: 30-Minute Growth Call where we dig into your newsletter and/or what you’re struggling with and help you get unstuck. Even if the daily format isn't your thing, I'd encourage you to sign up anyway. You can switch to the weekly digest, or just listen to the podcast episodes. I'm super excited about this. Last year was a wild ride and this year is going to be even better. Go sign up at 30daysofgrowth.co ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) and I'll see you on April 20th. :) ​ -->Sign up for 30 Days of Growth ↗ ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) Sign up for 30 Days of Growth ↗ ( https://growthinreverse.com/30-days-of-growth/ ) Free Resource ------------- ***************************** Grow Your Business By Writing ***************************** ------------------------- With These 4 Simple Steps ------------------------- Writing online is the most powerful way to grow your business. 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He’s used this to attract over 250,000 readers and make $1,450,500 in 5 years. 👉 Grab the Magnetic Writing Roadmap free ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/m2h7h6u35xl7mztl/aHR0cHM6Ly9nby5raWVyYW5kcmV3LmNvbS9tb2F0LWNoZW5lbGwv )​ ​ -->Grab the system here (for free) ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/m2h7h6u35xl7mztl/aHR0cHM6Ly9nby5raWVyYW5kcmV3LmNvbS9tb2F0LWNoZW5lbGwv ) Grab the system here (for free) ( https://go.kierandrew.com/moat-chenell/ ) In case you missed it --------------------- ***************** The Hidden Genius ***************** ------------------------------------- Why your best work might be invisible ------------------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ​Are you a hidden genius? ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/dphehmue6x2m8gbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ PS - The 30 Days of Growth isn't a challenge where you have to complete everything. In fact, I think it would be extremely hard to do that. The goal is give you what's working now, and you can pick a few to implement and leave the rest behind. Don't feel like you need to set aside hours every day to work on these. This is a quick email to help you take the next step. You can signup for 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/l2heh6ul2pdz62hg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) and if it's not serving you, I'll give an easy way to unsubscribe from them. :) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/e0hph0u7vzd2q3u7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/7qh7h2u9lexmwru9/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ ​ ​Click click ( https://2ed903a4.click.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g/owhkhwuw9e07gqcq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLz9yZWY9aGlkZGVubGluaw== )​ Did someone forward this email to you? 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You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/zlu5oe9rnobnhkxer30hphwlvvweqhq2wp3z9e846303mqw5xgkqm0ll8938dxvvnp32zzemd32900354m772qnk9pw38mdoq770q2o4gdzq2x4zkrk259qqv9rhke88g ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

​ ******************************* Get ready for 30 Days of Growth ******************************* 30 Days of Growth (Part 2) is happening. And YOU. ARE. IN. ---------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- Hey Maude, YES! You’re in. And I’m pumped to have you here. Last year I launched a "pop-up" newsletter called 30 Days Of Growth. The premise was simple: * 30 Days * 30 Ways To Grow Your Newsletter * 30 Different Creators It was one of the most incredible events. And we're SO back. Starting on April 20th for 30 days straight, I’m sending you a one tactical way to grow or optimize your newsletter each day. These will be short, actionable, and proven to work. Some will help you get more subscribers. Others will help you get more from the subscribers you already have. Either way, you’ll leave with a stronger, smarter email list than you started with. Here’s what happens next: * You’ll get one awesome tip every day for 30 days. Keep an eye out for the the candy emoji 🍬 in the subject line. * All of the published posts will live in a free archive you can review at any time during the event (you can also opt-out if it becomes overwhelming). * After 30 days, you'll keep getting newsletter research and growth ideas from me. Sound good? In the meantime, I have a question. 👉 What is your biggest challenge right now with newsletter growth? ​ I might end up featuring a tip that helps with your specific challenge. That would be pretty cool, huh? Your reply also lets your email provider know you want to get these emails. After all, you did sign up to get these, so I want to make sure they get sent to you on time and in the right place! Alright, I'm excited to get rocking! Talk soon, ​ ​Chenell​ Growth In Reverse & The 30 Days of Growth newsletter ​ PS: Did you know you can earn prizes by sharing 30 Days of Growth with a friend? You can find your unique share link here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ). PPS: If you're feeling impatient, check out the Growth Vault ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/owhkhwuw9dog9qtq/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ= ) where I've stored (and keep adding to) all the best newsletter growth, retention, and monetization tactics I find. ​ -->Share 30 Days of Growth with a Friend ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ) Share 30 Days of Growth with a Friend ( https://growthinreverse.com/30-day-referrals/ ) 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk ) · Preferences ( https://preferences.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk )​

...The best tips from top creators, for free.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ If 30 top creators handed you their best newsletter growth tactic, for free, would you take it? I'm excited to share that we are launching 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/g3hnhwum94kz6lf3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) (Part 2!) on April 20th. If you missed last year's event, you don't want to miss it again. Each day I'll be sending you 1 tip you can use to improve or grow your newsletter. This year's creators sharing those tips include: * Dave Gerhardt, founder of Exit Five * Katelyn Bourgoin, creator of Why We Buy and the UnIgnorable newsletter * Justin Welsh, founder of Saturday Solopreneur newsletter * Aleyda Solis, creator of SEOFOMO * Brandon Smithwrick, Content to Commas * Terry Rice, Entrepreneur Magazine * Sam Vander Wielen, Attorney turned Badass * Daniel Bustamante, CMO of Premium Ghostwriting Academy And many more! It's totally free, and you can sign up to join us here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/g3hnhwum94kz6lf3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). ​ If you have any questions (or have a badass tip you want to include), just hit reply and let me know. I do have a few more spots to fill, but you must bring your A-game. Only the best for my readers. :) Chenell ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/9qhzhdudwol2zxiz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/n2hohquvqzko6ku0/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/48hvh7uml4n262aq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/wnh2h6uq7e3oxril/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Hello! Happy Easter to those who celebrate. 🐰 This week, I'm excited to share my deep dive on Pat Walls and how he grew the Starter Story newsletter and business into a 7-figure behemoth that he recently sold to HubSpot. So how did he do it? Well, spoiler alert. One of his main strategies early on was SEO. And it's definitely changed in the last few years, but when done right, it can still be wildly effective. Maybe even more than before because so many people seemed to have just given up on it? That's why I'm excited to share today's sponsor with you, AirOps ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ). Sponsored by AirOps ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= )​ ----------------------------------------------------------------- ​ ***************************************************************** Your content might be great. But is it actually getting found in search? ***************************************************************** AI search works differently than traditional rankings. When someone asks ChatGPT or Perplexity a question, the model runs dozens of searches behind the scenes, evaluates the relevance of your content, and pulls together an answer from the sources it trusts. If your content isn't structured for that process, it will not get shown. Eli Schwartz (Growth Advisor, Author of Product-Led SEO) is joining AirOps on April 15th to break down the 4 pillars of what it takes to win in AI search right now, and how to turn that visibility into actual pipeline. Eli has driven billions in organic search revenue working with teams at Coinbase, Tinder, LinkedIn, Zendesk, and more. This is the framework he's been sharing with founders and VCs in 2026. 👉 Sign up for free ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ) to join live and get access to the recording.​ -->Grab your seat today ↗ ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ) Grab your seat today ↗ ( https://www.airops.com/webinar-ai-search-pillars-eli-schwartz?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_EN_Webinar_MOF_EliSchwartz_Webinar_4-15-26 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/6qhehoulrg0903f9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ********************************************************** How Pat Walls Grew Starter Story Into a 7 -Figure Business ********************************************************** This is a throwback edition of a deep dive I wrote on Pat Walls in 2024. While the ending is clearly outdated (he sold to HubSpot this year), it's still a great representation of the work he took to get to a place where he could sell it. ------- Pat Walls launched Starter Story ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unwq4x4pfk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3N0YXJ0ZXJzdG9yeS8_dmlhPWNoZW5lbGw= ) in late 2017 and has grown the site to a mind-boggling 1.6 million visitors per month, and over $1 million annually. Starter Story is a content site that primarily has interviews with founders of successful businesses. These run the gamut of e-commerce, SaaS, newsletters, and more. ​ Each interview includes revenue numbers, profits, business costs, and the background of how they got started. A lot of these businesses you might have never heard of, but they’re making tens of thousands or even hundreds of thousands of dollars per month. So how did Pat and the Starter Story brand make money from publishing text-based interviews? Let’s take a look. ​ At the time, Starter Story was making around $1.1 million per year in revenue. Pat posted on Reddit ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ugx8l6lea7/aHR0cHM6Ly93d3cucmVkZGl0LmNvbS9yL0VudHJlcHJlbmV1ci9jb21tZW50cy94amNsbWUvbXlfd2Vic2l0ZV9hYm91dF9zdGFydHVwc19tYWRlXzc5MzQyX3RoaXNfbW9udGgv ) in September of 2022 about how the business was bringing in around $79k each month. I used that, along with some more recent premium member numbers that I found to back into some updated numbers, and estimate he was bringing in almost $100k per month. There are 3 main ways that Starter Story makes money today. ​ ​ ------------------------------- Starter Story’s Growth Timeline ------------------------------- Let's dig into the growth timeline a bit, shall we? ​ I know what you’re thinking. I must have done something wrong in my research. No newsletter just takes a nose dive after that much growth unless they just stopped writing the whole thing. I was so confused after seeing these numbers drop like that. I’ve never done this with a deep dive and usually just collect all the data on my own, but I had to reach out to Pat and see what happened. I messaged him on Thursday and just asked if they had chopped the list or what happened. We weren’t connected or anything so I was a little nervous my message wouldn’t get seen. Thankfully, he responded pretty quickly.... ​ -->Keep reading on the website ↗ ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/25h2h9u39znmlrs8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3N0YXJ0ZXItc3Rvcnkv ) Keep reading on the website ↗ ( https://growthinreverse.com/starter-story/ ) In case you missed it --------------------- ***************** The Hidden Genius ***************** ------------------------------------- Why your best work might be invisible ------------------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ​Are you a hidden genius? ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udw5qke7sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ PS - I hope you have a great week! I'm gearing up to relaunch 30 Days of Growth Round 2! Stay tuned this week for the announcement :) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/g3hnhwum95xqgli3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/9qhzhdudwmn54xbz/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/3ohphdu3mlvpx9up/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/n2hohquvqpe72ks0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ ​Read this article online ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/9qhzhdudw2m8wmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ ****************** ​The Hidden Genius ****************** -------------------------------- Why Your Best Work is Invisible​ -------------------------------- I gave a talk last month in Austin ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/n2hohquvqop4qzs0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== ) at the New Media Summit all about giving yourself the best chance for success as a creator and what’s working now. But the one thing I got the most feedback on was something that I almost didn’t include: the concept of the Hidden Genius ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/9qhzhdudw2m8wmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv ). Let's get into it. -------------------------- The 2 Variables of Success -------------------------- After studying hundreds of creators, I realized something: every success story comes down to 2 variables: * Momentum is the level of awareness a creator has. When you have momentum, growth becomes easier. Opportunities come your way, and the whole process becomes more enjoyable. People with zero momentum often haven’t given their work the best chance of breaking out and being shared by others. Momentum is when your work starts moving without you pushing every time. * Insanely Valuable Content is the kind that makes people reply “I can't believe this is free.” It helps someone make money, save money, save time, learn something, be entertained, or some combination of those. It's the difference between “meh, that was okay” and “I have to share this with a friend right now.” I decided to plot this out to visually show this: ​ Let’s talk about each of these 4 quadrants: * “Don’t Stay Here” - on the bottom left are the people who have “meh” content and don’t have any momentum. I just labeled this one “don’t stay here” because honestly, most of us start at this point. We’re figuring it out, and that’s okay. If you stay there too long, you’ll fizzle out. And if you’ve been at this a while and are still here, something needs to change. * Hard Mode - the bottom right are the people who are creating so much momentum, but their content isn’t that good. The people they are attracting are leaving and feeling let down. I call this hard mode because if they just put a little more effort into their work, the momentum they worked so hard to build would pay off and they’d find themselves in the “Rising Creator” space. Life would be easier. * The Rising Creator - the top right is where insanely valuable content meets consistent distribution. Your work compounds. People share it for you and growth starts to feel easier. * The last one is what I call The Hidden Genius. These are the people who work so hard at creating great work, but don’t spend any time on promotion. They aren’t willing, or are too afraid, to put their craft out into the world. After this talk, I had more than a handful of people tell me they resonated heavily with the “hidden genius” side of things. And that always breaks my heart. --------------------------- ​The Richest Place on Earth --------------------------- There’s a quote I keep coming back to, from the great Les Brown: “The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.” - Les Brown That absolutely wrecks me every time I think about it. People didn’t give life to their ideas. Whether it was fear, social norms, or just never feeling ready - their genius stayed buried. And that sucks. ------------------------- ​What is a Hidden Genius? ------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ---------------------- ​Why Does This Happen? ---------------------- There are a few layers here, and I’ll call out 3 of them. There are probably many more to add to the list, but I think 90% of them boil up to this first one. Fear. ----- Fear of looking dumb. Fear of getting feedback you don’t want to hear. Fear of saying something stupid. Fear of this thing you’re so tied and so excited by, not getting the feedback you want to hear. Or fear of what people will think - friends, family, even some random stranger on the internet. You see all those negative comments online and think, “Can I handle that? Can I sustain having people throw negativity at me after I’ve poured my heart into something?” But fear comes in many shapes and sizes. This whole thing is scary. I’m not going to pretend it isn’t. Perfectionism. -------------- As a creative person, you have great taste. And it becomes excruciatingly painful how far apart you are now, from being “good” at a thing. But that’s the name of the game. In an interview in the early 2000s, Ira Glass, host of This American Life, said one of the most profound things ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/48hvh7uml2e3lxsq/aHR0cHM6Ly92aW1lby5jb20vODUwNDA1ODk= ) I’ve ever heard on this topic: “All of us who do creative work … we get into it because we have good taste. But it’s like there’s a gap, that for the first couple years that you’re making stuff, what you’re making isn’t so good, OK? It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good.​ But your taste — the thing that got you into the game — your taste is still killer, and your taste is good enough that you can tell that what you’re making is kind of a disappointment to you.” That hits me like a ton of bricks every time I hear it. He goes on to say that this is the point where most people give up. They can’t stand how horrible their work might be, without realizing that it takes time to get better. And this perfectionism plays a HUGE role in keeping people from sharing their work. And even if you get past the fear and perfectionism, there’s another layer. The Moral Objection to Marketing. --------------------------------- A lot of creators (especially the really thoughtful ones) have this visceral reaction to anything that feels like “marketing.” You see the sleazy tactics, the clickbait, the noise from big corporations, and want no part of it. I get that. But by avoiding all promotion, you’re handicapping your own growth. You’re making it exponentially harder for anyone to find your work. And sadly, it’s usually the work the world needs the most. If your work is valuable enough, you are doing a disservice to the people who need it most by not sharing. You have this incredible knowledge, art, creativity that could actually change someone’s life and you’re not getting it into more hands because you “hate marketing?” If you’re not making any effort to showcase what you’re doing, you’re going to have a really hard time building an audience, growing your reach, and most importantly, making enough money to keep creating.​ ------------------- Be Your Own Johanna ------------------- Think about Van Gogh - the man never saw his work take off in his lifetime. He sold one painting while he was alive. One. His genius was only discovered after he was gone. How did he get famous after he had passed? His sister-in-law, Johanna van Gogh-Bonger, became his promoter. She organized exhibitions. She loaned paintings to galleries. She hustled her ass off to get his work out there. She spent decades doing this. And eventually, it worked. Van Gogh became one of the most recognized artists in history. But it took someone actively, relentlessly promoting his work to make that happen. If she hadn’t done that, his incredible work would have died with him. Even Van Gogh, one of the greatest painters who ever lived, needed someone to promote him. His genius alone wasn’t enough. Johanna was the one who got his work in front of people. If you’re just waiting to be discovered, you might be waiting forever. I’m not saying that newsletters are the same as famous paintings, but the underlying message holds true. Most of us don’t have a Johanna, so we have to be our own.​ -------------- Break the Seal -------------- There’s a creator named Colin Landforce who tweeted something recently that I loved. Colin is incredible at short-form video these days and well-known in the golf space for his content. He knows what hits, what doesn’t, and he’s become well known in the space, even teaching other creators how to create short-form video. When he got started with video a few years ago, his first ones were about basketball cards. It wasn’t that he was all-in on basketball. He loved basketball cards, but he didn’t think he was going to make money on cards. But he knew it was something he could talk about over and over again to break the seal of content creation. He used this to figure out what worked and how to create insanely valuable content. When he did make the switch to golf, he had learned so much about content creation that it became easier to stand out and not feel all the fear and uncertainty of being a complete beginner again. ​ ​source ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/wnh2h6uq7opd7lcl/aHR0cHM6Ly94LmNvbS9sYW5kZm9yY2Uvc3RhdHVzLzIwMzQwMjkwMTIzNjkyMzIxOTk= )​ I love that framing. Find something you’re willing to screw up in order to learn what works. Maybe it’s something you love but not quite the thing you want to do forever. If he had started with golf, Colin might not have put himself out there in the same way. I think it’s an incredible place to get started. Maybe even more so then when you find your true “thing.” This is one of the easiest ways to escape the Hidden Genius trap. Because when we find our thing, the topic we’re deeply passionate about, it actually becomes harder to share. You want to do it right. You don’t want to look like an idiot. The stakes feel so high. But there’s a learning curve to putting yourself out there. There’s a format you have to figure out. It’s a whole new game. And sometimes the best move is to practice with something that feels lower-stakes, just to build the muscle. The irony is that once you find the thing you’re most excited about, you get so nervous about messing it up that you freeze. Just know that momentum doesn’t come from going viral. It comes from consistently putting your work in front of people: sharing it, talking about it, and giving it multiple chances to be seen.​ ----------------- The Vicious Cycle ----------------- The vicious cycle of it all becomes one of doing nothing. You spend a ton of time on a piece of content. But you’re scared. You don’t share it. Nobody sees it. You don’t get good feedback, but you don’t get bad feedback either. And you start the next thing, and you don’t share that either. No feedback, just you, living in your head, thinking you’re on the right path without really knowing. Now you’re stuck in a cycle where your best work (the stuff you spent the most time on) never reaches anyone. You’re not getting feedback. You don’t know where you can improve. Hell, you don’t even know if you actually enjoy the topic, or just the idea of the topic. You might think something is your “thing” until you post about it a few dozen times and realize, “Nope, I’m done with that.” But without posting or sharing, you never figure that out. And to be honest, sometimes the reason it stays hidden is because it hasn’t been tested yet. Feedback helps turn good work into great work.​ ------------------------ It Never Fully Goes Away ------------------------ I don’t think we ever fully get past this. Every time you start something new, this fear can creep back in. I used to write deep dives every week, putting 40-60 hours into each piece - it became unsustainable as I wanted to podcast, and launch a community. But deep dives were the thing I had become known for. The reason people shared my work with others. So when I stopped writing deep dives, I felt like anything I published that wasn’t a full deep dive wasn’t “worthy.” I stopped posting much on social media, sharing those pieces with friends. Sure, they went out to the email list, but that was literally it. And you know what? People loved the shorter ones - and some even thought the shorter posts were deep dives anyway. So who was I to say my own work wasn’t valuable enough to promote widely?​ ------------------------------- The Real Cost of Staying Hidden ------------------------------- There are an infinite number of good ideas in the world. But ideas that never get shared for others to enjoy and learn from? They might as well not exist. Don’t let that be you. Your genius is too important to stay hidden. Even if it’s scary, even if you don’t feel ready, even if you’re not sure anyone will care, share it anyway. Tell a few people. Post it on social. Send it to a friend. Don’t worry about “building momentum” - just break the silence. The world needs fewer hidden geniuses and more people brave enough to share their creativity with the world. Don’t let the graveyard be the only place that gets to enjoy your work. ​ PS - This was a little difference than what I usually send, but it needed to be shared. Does this resonate with you? PPS - You can watch the full talk here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/n2hohquvqop4qzs0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== ). ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/reh8h9umd5rpdpb6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/8ghqh3uod5v8nehl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/vqh3hmuo0k76rxuw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6ul2k9p7nig/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

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Such good stuff. I shared it in last week's email, but I got some messages that a few people missed it, so I'm sending a one-off email to make sure you don't miss this again ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ). It's run by my friend Nathan May. You might remember Nathan from our podcast, where he shared how his 1,500-subscriber newsletter helped him build a 7-figure agency in just 10 months. ( He is also the growth partner behind The Neuron, The Rundown, and Arnold's Pump Club, and many more newsletters we know and love. Well, Nathan is putting on 2 more live events ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) next week for you, where he's going to share that $10k/mo newsletter playbook, including: * The system for turning social media followers into email subscribers, consistently * How to choose a category where advertisers pay premium rates (and avoid the "trap" niches) * How to acquire subscribers who actually buy * Converting readers into revenue with products and services He's even sharing the email sequences and sales pages he used to do 7-figures in newsletter digital product and agency/coaching sales. (these are always my favorite to see, such juicy stuff! 🧃) There are 2 sessions next week for you to join: * ​Tuesday, March 24 ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) at 12:00 PM ET * ​Wednesday, March 25 ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) at 12:00 PM ET If you want consistent, reliable subscriber growth that drives revenue, instead of just watching your list get bigger and your bank account get smaller… 👉 Grab your seat for the workshop here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= )​ Have a great weekend! Chenell ​ P.S. Both sessions have a 30-minute live Q&A, so if you want to ask Nathan anything directly, bring those questions. And not the softballs, ask him the tough questions! :) P.P.S. Don't forget to show up live. Nathan is notorious for sharing bonuses you only get on the call. ​ ​ ​ ​ Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg ) | Update your profile ( https://preferences.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...engagement, CTR, and happy readers  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: ----------------------------------------------------------------- ​The 90-Day Newsletter Blueprint ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= )​ ----------------------------------------------------------------- A free workshop on how to add $10k/month to your newsletter business (without a huge audience or expensive ads). In 2025 alone, Nathan May worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency. He works with some of the biggest newsletter brands in the world, including: * The Rundown * The Neuron * Daily Drop * Arnold’s Pump Club * Tyler Denk (CEO of Beehiiv) And dozens more doing $1M+ annually. He put all of his learnings in a 120-page playbook on how newsletters are getting to $10k+ per month without massive audiences or a ton of money. He calls it ​The 90-Day Newsletter Blueprint ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ). And he’s teaching it live this week for Growth In Reverse readers. 👉 You can learn more and sign up to attend the training Free ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ).​ -->Sign up for Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) Sign up for Free ↗ ( https://class.thefeedmedia.com/workshop-chenell-basilio/?utm_source=partner&utm_campaign=GrowthinReverse ) Want to get featured in front of 40k+ creators and founders? ​Check out the sponsorship page. ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/vqh3hmuo0x0xzgbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ---------------------------------------------------- 🤿 The Simple Welcome Email Flow that Doubled His CTR ---------------------------------------------------- Newsletter welcome emails are usually forgettable. A quick "thanks for subscribing" page, maybe a bland welcome email, and done. Or worse, you forget to set one up, and are essentially ghosting your new subscriber. You've wasted the moment when your new reader is most excited about your work. This comes from the Strategy Breakdowns newsletter. The founder, Tom Alder, was able to get his CTR from 23% to 47.4% on his welcome email. Tom's welcome email is different from most. It's not even just the email, but his onboarding workflow is so effective at capturing that excitement. How did he do that? Well, it starts with his welcome email, which is super simple. ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx )​ If you're a visual person, I recorded a video walkthrough of this strategy here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx ). ​ -->See the strategy in action ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx ) See the strategy in action ↗ ( https://www.tella.tv/video/tom-alder-onboarding-walkthrough-happy-subscribers-lm-1-6q71 ) The Email --------- Here is exactly how simple the email is: ​ It's one of my favorite examples of a simple welcome email. There are a few reasons I think this works: * Personal opener with a photo of him waving. He's a real person, not a brand. * You understand the value proposition of the newsletter in one sentence. He tells you the result and time commitment, which keeps it simple. * 2 CTAs only: reply (engagement signal that helps with deliverability) and click to confirm. * The subtle surprise: clicking the confirmation link takes you to a full case study right now. He said "get tomorrow's case study" but you get one immediately. And it's his best piece of content, so you're getting bought in right away. The Numbers ----------- This new version took Tom's click through rate from 23% to 47.4% - which is WILD. 47% of new readers are clicking through. That's quite good. He essentially doubled his CTR by stripping the email back and keeping things focused. Not every scenario calls for this simple of a welcome email, but I think it could be worth a test. ------------------- 2. The 4-Hour Email ------------------- This next strategy comes from Jason Resnick at NurtureKit. Someone signs up for your lead magnet. They're excited. But then they don't open the delivery email because they got busy, forget, etc. The "4-hour email" recovers those missed connections (Craigslist, anyone? I miss the 2000s...) and starts a conversation while you're still top of mind. How It Works ------------ Set a trigger: if someone signs up for a lead magnet but doesn't click the lead magnet or free thing within 4 hours, send a second email automatically. 2 goals: * Make sure they actually get the thing they came for * Get a reply and warm up the relationship Let's walk through some examples. 4-Hour Email Examples --------------------- Version A: Simple and warm Subject: Did you get the [resource name]?​Hey [First Name],​Wanted to make sure you got the [lead magnet name]. Sometimes these get buried.​Here it is again: [link]​While I have you: what made you sign up? I'm always curious what people are working through.​- [Name]​ Version B: Personal, question-first Subject: Hey, did this get lost?​Hey [First Name],​Just checking in. I noticed you grabbed [lead magnet name] but I'm not sure the email made it through. Here's the link: [link]​Quick question: what's the one thing you're most hoping to figure out right now?​Talk soon,[Name]​ Version C: Super short Subject: Quick check-in​Hey, did you get the [resource name]?​[Link]​Let me know if you have questions.​- [Name]​ Results ------- Here are some results Jason shared from his experience: * Original email open rate: 81% * Subscribers who didn't open: 19% * Opened the 4-hour follow-up: 55% of that 19% * Click rate on follow up: ~10% * Unsubscribes from follow-up: 0 30 people got the follow up. And the best part? None unsubscribed. So if you were thinking you're bothering people, I'd push back there. I bet most people were grateful it showed up as a reminder. Setup Notes ----------- * This works in Kit or any ESP with an automation trigger. Beehiiv's automation flows should support it too. * Only send this to people who didn't click on the first email - that way your engaged subscribers won't see duplicate content. * Takes 20-30 minutes to set up and runs automatically from there. ​ ----------------------------------------------------------------- 💡Want more ideas like this? Check out The Growth Vault ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/m2h7h6u35g5gd2ul/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPWhhcHB5c3Vic18xMW1hcjIwMjYmdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPXlvdXR1YmU= )​ ----------------------------------------------------------------- The Growth Vault is where I document the growth systems behind successful newsletters. ​ ​ It’s a searchable, always-growing library of real strategies, examples, and breakdowns. You come in with a growth or monetization problem and leave with a specific move to make. 👉 And you get access to my full Subscriber Onboarding course ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/m2h7h6u35g5gd2ul/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPWhhcHB5c3Vic18xMW1hcjIwMjYmdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPXlvdXR1YmU= ) to help make sure the subscribers you work so hard to get actually stick around after they join. Or go listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/dphehmue6464lvfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TS19fRF8xbWJYaw== ) Dylan and I recorded about this one. ​​ ------------------------------------------------------------- ⏪ ICYMI: 5 Tactics You Can Use to Get More Opens & Engagement ------------------------------------------------------------- ​ Tom Alder's strategy was just one of the ones we covered on the podcast. The others we covered include: * How to better engage subscribers from recommendations * The strategy that deters unsubscribes and builds trust * One way to double your replies in the welcome email You can listen to that episode on Spotify ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/e0hph0u7vpvp8vs7/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) or Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/7qh7h2u9lklkr5u9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vY2EvcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= ), or watch it on YouTube ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/owhkhwuw9k9k2vsq/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl ).​​ -->Watch the Episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/dphehmue6464lvfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TS19fRF8xbWJYaw== ) Watch the Episode ↗ ( https://www.youtube.com/watch?v=SK__D_1mbXk ) ---------------------------------- 🪓 ​The tools I use in my business: ---------------------------------- * ​Kit ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/z2hgh7ue6464q2iz/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3Rvb2xz ): My go-to email platform for newsletters * ​ManyChat ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/p8hehqu46363nnfr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hbnljaGF0 ): The best way to drive email subs from social posts * ​RightMessage ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/x0hph3ue2r2r5qtg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3JpZ2h0bWVzc2FnZQ== ): personalize and segment your email list to earn more money * ​Snipd ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/6qhehoulrkrkm3h9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NuaXBk ): I've tried every podcast app - this is the best one by far. It's also what I use to do my research for deep dives. * ​Wisprflow ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/kkhmh2unwdwdkpak/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Zsb3cv ): The best dictation app I've used before. Let's you take notes while you walk, and even plan out content on the go. * ​Tella ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/58hvh8ugxvxvreh7/aHR0cHM6Ly9yZWZlci50ZWxsYS5jb20vcmV2ZXJzZQ== ): My favorite Loom alternative - creates professional screen recordings and videos for courses and content. The video above was recorded with Tella :) * ​Folk ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/25h2h9u39v9vmrf8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2ZvbGs= ): My CRM and the best tool for keeping up with other creators and building stronger relationships. * ​Descript ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/qvh8h8udw7w7k7sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Rlc2NyaXB0Lw== ): the best editing tool for videos and podcast - as easy as removing words in a Google Doc. * ​Circle ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/g3hnhwum9d9dqlh3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NpcmNsZQ== ): the community platform I use to run Growth In Reverse Pro Any tools you use that I'm missing? 😬 Did you see my mini-rant ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/9qhzhdudwqwq5xbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2ZlZWQvdXBkYXRlL3VybjpsaTphY3Rpdml0eTo3NDM4MjA2NTAwNDgyOTUzMjE3Lw== ) about why "What's your biggest challenge right now?" is a bad question to ask in your welcome email? ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/3ohphdu3momop9ap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/n2hohquvq8q87ku0/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/48hvh7uml5l5x2tq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/wnh2h6uq75750rtl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

You already have access to thousands of subscribers....you just haven't asked.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= )​ Happy Sunday I was in Austin last week for New Media Summit. I had a blast - and I got to meet a lot of you! That was definitely a highlight of the event. While I am an introvert through and through, I am also a huge fan of getting in person to meet others doing similar work. There's something magical about that experience. You feel much closer to someone you grabbed tacos with than you do after spending an hour on Zoom. It's awesome. 🌮 I also got to speak on stage at the event, and apparently they sold 550 tickets. So this was definitely the biggest crowd I've spoken to. Shoutout to Ethan for snapping this picture :) I'll post the replay of my talk up on our YouTube channel ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/m2h7h6u3v402mmal/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl ) when I get the recording back in a few weeks. And if you're new here from that event, thanks for joining! It's fun to have you here! I'd love to hear what your favorite part of the event was? There were so many good ones. And so much good food in Austin! Anyway, let's get into it. First, let's thank the sponsor of today's newsletter, Olly Richards. Brought to you by: Olly Richards -------------------------------- ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) for free.​ -->Download the Full Case Study Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) Download the Full Case Study Free ↗ ( https://ollyrichards.co/newsletter-gir ) Want to get featured in front of 40k+ creators and founders? ​Check out the sponsorship page. ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/dphehmuevpwd85al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ​Read the full article online ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv )​ ----------------------------------------------------------------- 🤿 4 Creators Who Grew Their Newsletters By Borrowing Other People's Audiences ----------------------------------------------------------------- There's a faster path to newsletter growth than building your audience from zero. Step 1: Find someone who already has the audience you wantStep 2: Figure out how to be useful to them and their audience That's the simple version of the strategy. And today I'm sharing 4 creators who used that in completely different ways. We get into so much more good stuff: * Guests posts driving 700 subscribers * 10,769 new readers from strategic collaborations * Over 1,100 subscribers and a full month of content from one event * How Amanda turned collaborations into a system Plus, I'll share the most effective collaboration I've done to date. And a teaser to what's coming next month :) You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv ). Or go listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/7qh7h2u9qnpdwdu9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1hYnAwa1BFX005QQ== ) Dylan and I recorded about this one. ​​ -->Keep Reading ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv ) Keep Reading ↗ ( https://growthinreverse.com/creator-collaborations/ ) ​ ----------------------------------------------------------------- ⏪ ICYMI: The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- ​You can read the full article here. ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. ​ We got the chance to have him on the podcast recently, and it was an interesting conversation to say the least :) We get into so much good stuff: * The 2 numbers Matt pays attention to most * How they got their first 100k subscribers (using automation!) * The sponsorship strategy that let's THEM fire bad sponsors * How Matt has been able to stay focused on this business for almost 2 decades And so much more. You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ).​ -->Read the Full Article ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Read the Full Article ↗ ( https://growthinreverse.com/matt-paulson/ ) ​ PS - I've been hanging out with Claude code a bit. It helped me build out a fancy table of contents for each post on the website. Let me know what you think! :) PPS - I'm getting ready to start some seeds for my garden. Any other gardening people out there? 🌶️ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/p8hehqu4mq5rgohr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/x0hph3ueoqdk96tg/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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Tom successfully launched a paid tier for his newsletter, pulling in over $50,000 in the first few days with 500+ paid subscribers. And he did it all while working a full-time job. ​ We had Tom Orbach on the podcast ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/wnh2h6uqnvvdexfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj12RC14ZGU1a1E0UQ== ) back in July, and he shared the strategy he used that brought in $50k in 9 days during the launch of his paid newsletter. While I don't plan to launch a paid newsletter, I am getting ready to launch something, and wanted to revisit his strategy. I figured I might as well share that with you. Even if you're not launching a paid newsletter (I'm not either), but this strategy can be replicated for all kinds of products. Tom was kind enough to sponsor this edition as well, so make sure you check out his newsletter ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= ) to say "thank you!" and keep this content free. Speaking of free, keep reading to learn how to win your own free subscription👇 I'm a paying member of Marketing Ideas ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= ), and always get value from Tom's work. ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= )​ ----------------------------------------- The 2 Rules Tom Followed Before Launching ----------------------------------------- I feel like a lot of people launch too early, thinking they can just come up with something super early and make a bunch of money from it. But Tom waited 2 years before launching a paid newsletter. This strategy isn't for everyone, but even if you do launch something earlier than that, the way he went about these next steps was very interesting. He had 2 non-negotiables before launching: 1. Build a big enough audience first. He wanted to prove to himself he could actually grow a substantial free newsletter before "earning" the right to charge for it. 2. Have a real plan. Instead of silently having a "by the way, there's a paid tier if you want it" approach. He put together a proper, thought-out launch strategy. Here are some of the pieces of that launch plan. ------------------------------------- The "Non-Calculatable" Offer Strategy ------------------------------------- Tom said that the problem with most paid newsletters is they're too easy to calculate. What does he mean? "4 emails a month for $20? That's $5 per email." The moment people can break down your offer into a simple cost-per-unit, you're competing on price. And that's not where you want to be. So he made his offer deliberately impossible to calculate by including: * Weekly premium marketing ideas (the best ones he'd been holding back for 2 years) * A 400-page PDF book (yes, seriously) * Archive access to all past premium content * A structured community launching a few months later with scheduled discussions, AMAs, and expert interviews You can't divide that by 4 emails and call it $5 each. Tom uses this same approach for everything he sells—even his corporate workshops include one-on-ones with leadership and follow-up AMAs, making it much harder to reduce to some kind of "cost per minute" calculation. -------------------------------------------- The Surprise Launch (No Teasing or Waitlist) -------------------------------------------- This breaks every product launch formula you've ever read. Tom didn't have a pre-launch sequence, a waitlist, or "coming soon" teasers. Just...boom. Wednesday morning he sent an email out saying, "Here's the paid plan." His reasoning? "If I tease them and they cannot pay, how will it help me?" Fair point. But I did push back on this with him. I actually think teasing things and creating some kind of curiosity beforehand is beneficial. And he admitted a waitlist would probably work well too—it just felt too complicated to manage manually in Substack. ---------------------------------------- The 9-Day Launch Sequence That Did $50K+ ---------------------------------------- Here's where the fun part begins. Many of us get caught up thinking we're emailing too much. But Tom knows better and made a legit plan for emailing enough during this window. He sent 1-2 emails per day for 9 days straight. I'm not telling you this to say you need to send that many, but using it as an example that generally we need to be emailing more than we are comfortable with. Here are how those emails broke down. Days 1-2 (Wednesday-Thursday): * Wednesday morning: Long-form launch email with social proof, full offer details, and 24-hour discount He had a fast-action pricing which got you $99/year for the lifetime of your subscription. After that, it was gone. ​ * Wednesday evening: Reminder (not just "hey don't forget about this" but he added value and more hints about what was coming) * Thursday: Another message about the sale * Thursday evening: Final reminder before price increase Day 3 (Friday): * Book launch. Yes you heard that right. Tom put out an entire book during this launch, and you could only get it by subscribing ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/reh8h9um4vvpgxb6/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvdGhlLXF1aWNrLXdpbnMtdGhhdC05OS1vZi1tYXJrZXRlcnM_cj0zeHlrNw== ). And then he separated it from the main launch so it gets its own spotlight. Every paid subscriber got the PDF version free. Days 4-9: * Saturday: FAQ about the book * Sunday: First chapter of the book free, "subscribe to read the rest" * Monday: Sharing social proof from first 5 days * Tuesday: Smaller sale announcement (ending Friday) * Wednesday: Reminder (sent only to most engaged subscribers) * Thursday: one final reminder * Friday: was the launch of the first paid post He segmented some of these emails to only go to his most engaged 2,000 subscribers to avoid fatigue and an increase in unsubscribes. ------------------------- What Actually Worked Best ------------------------- While Substack has (a lot) of limitations, when you launch a paid newsletter there, you can see exactly which emails drove paid conversions. His winner? The Wednesday evening reminder—the one with the most urgency. "10 hours left for the one-time sale." This isn't surprising, right? If you've read anything about launches, there is always an urgency towards the end when people realize this is their last chance. The email that drove the second most subscribers? The one about his book launch. People really wanted that 400-page PDF of Marketing Ideas. ​ Because of the book options, Tom expected people to subscribe for one month just to grab the book, then cancel. But 30 days later, almost no one unsubscribed. I love hearing this because while some people probably intended to cancel, he was giving out enough value that they stuck around. ---------------- The 2-Year Setup ---------------- None of this would have worked without the non-obvious point that Tom spent 2 years giving away insanely valuable content for free. He didn't even have sponsors during this time. He also said he intentionally held back some of his best marketing ideas because "if everyone started using them, they'll lose their power." He wanted to save those for a smaller, paid audience. ------------ My Takeaways ------------ If you're thinking about launching a paid newsletter (or anything!): * Don't launch too early. Build trust first. As Gary V. would say, Give, give, give, and give some more before you ask. * Make your offer non-calculatable. Bundle things that create intangible value, not just "X posts per month for $Y." * Send more emails. Send 3x more email than you think you need to. Including value in these emails too so you'll feel less cringey about it and build in more goodwill with your readers. * Use real urgency. Limited-time pricing works because it works. You're not going to see that "launch" pricing offer from Tom for a while (if ever again). * Segment your emails. Protect your list by sending some messages only to your most engaged readers. And yes, you can do this a little bit with Substack, so don't let that hold you back. * Launch with a book? Now I realize this one is hard. But I think it works because it was this extra thing you get for free. And because it is hard to do, most people won't put in the effort so you'll definitely stand out. The best part of this launch? Every week after subscribing Tom is proving why it is worth it to be a paid subscriber. His content is insanely valuable. Even if you can't or don't want to pay quite yet, check out Tom's free newsletter. ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 )​ He gives away a lot of value each week, and I'm always excited to read the newsletter. 💡 Want a FREE Subscription to the Marketing Ideas Newsletter? ------------------------------------------------------------- Each week, Tom puts together hand-picked marketing ideas, real-world examples, and in-depth guides you can use to grow your newsletter and/or product. Tom has over 10 years of real-world experience as a growth marketer, so these aren't run-of-the-mill ideas you've heard before. I reached out to Tom to see if he would give away an annual subscription so you can get access to all of this for free. And he said yes! Here's how you can enter to win: * ​Subscribe to the Marketing Ideas newsletter ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 ) (free is fine) * Reply to this email letting me know you did that * I'll enter you to win a free annual subscription 📬 Reply to this email by Wednesday at midnight (EST) and I'll choose the winner Thursday morning. Good luck! -->You can sign up here ↗ ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 ) You can sign up here ↗ ( https://www.marketingideas.com/?r=3xyk7 )​ --------------------------------------------- 🎙️ The State of Email in 2026 with Jay Clouse --------------------------------------------- I was the Creator Science podcast ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/08hwhgu2vww43qhp/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= ) recently, and we chatted about everything from the future of newsletters, to growing without social media. Jay also made me play "Kiss, Marry, Kill" with the 3 of the bigger newsletter platforms. 🫣 ​ Did you get to listen to this one yet? I'm getting good feedback from this one, so I wanted to make sure you saw this. You can listen here on Spotify ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/8ghqh3uozpp8mwtl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvM3dXTTNpTERaZFh5OUZJNmRzVkFrZT9zaT0yNDVjMDVjZDE2MDE0OTA2 ) or over on Apple podcasts ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/vqh3hmuol336zlcw/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9jaGVuZWxsLWJhc2lsaW8tdGhlLXN0YXRlLW9mLWVtYWlsLWluLTIwMjYtZ3Jvd2luZy9pZDE0OTg4MDEwNjQ_aT0xMDAwNzQ3ODMxMTI5 ). ----------------------------------------------------------------- ⏪ The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. ​ The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/l2heh6ulevvp82fg/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNUtoTVQ3N21WVFJlbEt5U29TelJLQj9zaT0yMTliNzU3Y2MzNjQ0MGJj )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/m2h7h6u3v00xdztl/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9oZS1zcGVuZHMtJTI0MW0tcGVyLW1vbnRoLW9uLWFkcy1hbmQtbWFrZXMtJTI0NTBtLXBlci15ZWFyL2lkMTc4MTExODgyMz9pPTEwMDA3NDc5OTk2OTY= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/dphehmuevwwxlgal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TajU4WjFvc09KNA== )​ I also put together everything into an article ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/e0hph0u76wwz83a7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) if that's more your style :) -->Keep Reading ↗ ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/e0hph0u76wwz83a7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Keep Reading ↗ ( https://growthinreverse.com/matt-paulson/ ) That's it for this one. I hope you have a great week! Chenell ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/7qh7h2u9qpperra9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/owhkhwuwplle2qtq/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/z2hgh7uenrrzqmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/p8hehqu4m55enear/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 ) if you want to.

(Hint: It's Not Email)  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​5 Steps to Legally Protect & Grow Your Online Business​ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ ----------------------------------------------------------------- If you’re running an online business, there’s legal groundwork you probably skipped. 🫣 ----------------------------------------------------------------- I don't say that to scare you, but it's true. Most people I know did an amazing job getting started. They found clients, made money, and built solid momentum. What almost no one helped them do? Make sure the business was legally set up the right way. That’s why I’m sharing this free workshop. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ On February 9th (tomorrow!) at 3pm EST, Sam Vander Wielen is hosting a free, live legal workshop called 5 Steps to Legally Protect & Grow Your Online Business in 2026. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ Sam has helped over 150,000 online business owners get legally sound without drowning in legal jargon. And she's not the stuffy lawyer type, she's from Philly, and tells it like it is :) In this training, she’ll walk through: * The 5 things you should have in place before accepting money online * How to form your business (and whether an LLC or sole prop makes sense) * What business insurance actually protects you from * How to stay compliant if you offer things like coaching without a license * A clear legal to-do list, whether you’re in year 1 or year 10 There’s live Q&A at the end, and if you can’t make it live she'll send you the replay (but you have to register to get it!) If you want to build something sustainable without legal guesswork, this is worth an hour of your time. 👉 RSVP here for the Free workshop ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ (And do it today because it happens at 3pm EST tomorrow!) -->Save Your Spot Here ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== ) Save Your Spot Here ↗ ( https://samvanderwielen.samcart.com/referral/Legal-workshop/3pk93AjkTYJWEaFI ) ----------------------------------------------------------------- 🤿 The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- ​You can read the full article here. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. ​ We got the chance to have him on the podcast recently, and it was an interesting conversation to say the least :) You can watch the full episode on YouTube ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/x0hph3uekm2x7xtg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9U2o1OFoxb3NPSjQ= ), or listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/6qhehoulx4r02xu9/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvaGUtc3BlbmRzLTFtLXBlci1tb250aC1vbi1hZHMtYW5kLW1ha2VzLTUwbS1wZXIteWVhcg== ) on your favorite podcast platform. ----------------------------------------------- Phone Numbers Are Worth 5-10x More Than Emails? ----------------------------------------------- While most newsletter creators obsess over growing their email list, MarketBeat is building something they say is even more valuable: a database of phone numbers. “A phone number is probably worth five to ten times more than an email address,” Matt said. Their monthly Twilio bill runs $300,000-400,000, but it’s seems like it’s 100% worth it. One text message to their list can generate $5,000-10,000 or more in revenue. I signed up and got some of these to show you: This isn’t my cup of tea, so I unsubscribed after a few days, but I can see how this works But you can’t just send out your free content. “You probably have to be at least 50% ads, otherwise it’s just not going to pay for itself,” Matt said. When he sends a text to his full list, it costs at least a few thousand dollars. So every text needs to at least break even on that send cost. They’ve built 3 separate SMS lists, and they’re strategic about collecting numbers. ---------------------------------------------- The 4-Channel Strategy That Changed Everything ---------------------------------------------- Most newsletter operators celebrate getting one email address. MarketBeat collects four different touchpoints from a single visitor: * Email subscription to MarketBeat * Email subscription to their Beehiiv list (American Market News) * SMS subscription * Web push notifications “If I can communicate four or five different ways with people, it’s a lot easier to break even than if I just have one email subscription,” Matt says. This multi-channel approach makes their paid acquisition work. They spent $11 million on ads last year and are targeting $20 million this year. That’s only possible because their funnel is so profitable. I don’t hear a ton of people talking about push notifications these days, but Matt still seems excited about them. Here is a screengrab of what that signup looks like: ​ This kind of notification would make sense for someone interested in timely stock news. ----------------- The Money Machine ----------------- After someone signs up for their newsletter, they go through 4 to 5 offer screens. Each page is dynamically optimized based on what’s performing best across their various co-registration networks and their own ad inventory. ​Keep reading about MarketBeat's Money Button here. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ We get into so much more good stuff: * The 2 numbers Matt pays attention to most * How they got their first 100k subscribers (using automation!) * The sponsorship strategy that let's THEM fire bad sponsors * How Matt has been able to stay focused on this business for almost 2 decades And so much more. You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ). ​ -->Get the Full Money Button article ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Get the Full Money Button article ↗ ( https://growthinreverse.com/matt-paulson/ ) ​ PS - I know the legal stuff seems like overkill, but there are a number of "gotcha" style lawsuits going around right now, so this isn't something to save for another day ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== ). PPS - Obviously, I'm not a lawyer so don't take my legal advice. But Sam is and I highly recommend her work. ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/kkhmh2unzpw49rfk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ug3wxl9xf7/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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If you're like me, you're doing it all wrong.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​The $10k Brand Deal Challenge ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/kkhmh2unzvrqzpbk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9MQ== )​ ----------------------------------------------------------------- ​He's Made Millions from Teaching Others How to Land Sponsorships ----------------------------------------------------------------- He’s made over $5 million from brand deals and sponsorships alone. And now he teaches others how to do the same with his newsletter and brand called Creator Wizard ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/7qh7h2u9d5q7dgb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3J3aXphcmQv ). ​ There are very few people who have been on both sides of the negotiation table when it comes to brand partnerships: * Having the experience in closing millions in deals for their own personal creator brands * And knowing what the brands are looking for in their negotiations Add on top of that a teaching mindset and there might only be one person who is the perfect combination of these things. His name is Justin Moore. -------------- How It Started -------------- In 2009, Justin's wife April launched a beauty YouTube channel. He edited her videos, and when brands started paying for sponsorships, Justin, who was in business school at the time, jumped in to negotiate the deals. ​ He got good at it. Really good. After years of running these partnerships, Justin saw other influencer friends struggling with the same challenges. He already had the brand connections, so he launched Trending Family, an influencer agency connecting lifestyle creators with sponsors. Seven years later, he had to shut it down. But that "failure" became his greatest asset. Running the agency taught him exactly what brands want, what they'll pay, and who makes the decisions. Combined with his YouTube experience, he understood both sides of the table better than almost anyone. Today, Justin runs Creator Wizard, teaching creators how to land and negotiate their dream brand deals. And he's perfectly positioned for it: he's lived the entire journey, from editing his wife's videos to running a seven-figure agency. ---------------------- How Justin Makes Money ---------------------- Justin is one of those “under-the-radar” creators who’s quietly lots of money. And it’s not like he isn’t talking about it, but if you look at his follower count and email subscriber numbers you might write him off. Well, you’d be making a huge mistake because there is a lot we can learn from Justin’s business. So let’s dig into how he’s making his money today. Brand Deal Wizard ----------------- ​Brand Deal Wizard ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/owhkhwuwxdpvp3fq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtd2l6YXJkLw== ) is Justin’s course where he teaches you the full process of finding, pitching, closing your dream brand partnerships. ------------------------------- ​​The $10k Brand Deal Challenge ------------------------------- Justin started running a live 4-day $10K Brand Deal Challenge to show creators how to pitch, price, and close high-value sponsorships ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/z2hgh7ue5xnvn4sz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9Mw== ) the right way. And the next one starts tomorrow! ​ From February 2nd to 5th, he’ll walk through: * How to build a $10K+ brand deal offer * What separates premium deals from low-paying collabs * How to turn one-off sponsorships into recurring partnerships * And how to get more brands to say YES! ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/p8hehqu4rom0m2ur/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9NA== )​ I'm not kidding when I say that Justin is the real deal. He's helped people like Ali Abdaal, Jay Clouse, and more of your favorite creators exponentially grow their sponsorship revenue. The challenge is $47 (normally $97) and includes $590 in bonuses, including Justin’s Sponsor Magnet book, negotiation scripts, proven templates, and more. If you want to start taking sponsorships more seriously this year, you've got to join this challenge. 👉 Join the $10K Brand Deal Challenge here. ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/x0hph3uek0o6ozbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLw== )​ (And do it today because it kicks off at 1pm EST tomorrow!) -->Save Your Spot ↗ ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/6qhehoulxezgz6a9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9YnRu ) Save Your Spot ↗ ( https://growthinreverse.com/brand-deal-challenge/?ref=btn )​Also, this isn't a "real" sponsorship, but I do earn a commission if you make a purchase, at no extra cost to you. Brand Deals & Sponsorships -------------------------- It would be crazy to talk about the “brand deal” guy and not mention his own brand deals. Justin works with sponsors for his YouTube channel, newsletter, etc. When he had a 3,000-person email list, he told Nathan Barry ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/kkhmh2unzvrqr3sk/aHR0cHM6Ly9uYXRoYW5iYXJyeS5jb20vMDY4LWp1c3Rpbi1tb29yZS1nYW1lLWNoYW5naW5nLW5ld3NsZXR0ZXItc3BvbnNvcnNoaXAtc3RyYXRlZ2llcy8= ) he sold a $2k sponsorship deal. I’m not sure those numbers hold up if you extrapolate them out to the 35,000 subscribers he has now, but Justin is a deal-making machine so it’s possible. The Wizards Guild ----------------- Justin runs an asynchronous coaching program called The Wizards Guild ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/58hvh8ug32q8q9b7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3dpemFyZHMtZ3VpbGQv ), where people can pay $1k+ per month to essentially have his team there to answer their questions. The Book -------- Justin wrote a book outlining his whole process called The Sponsor Magnet ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/25h2h9u3lw6z67u8/aHR0cHM6Ly93d3cuY3JlYXRvcndpemFyZC5jb20vc3BvbnNvcm1hZ25ldA== ). While he probably won’t make millions from this book alone, the people who read it are going to be primed and ready for his other offerings. Sponsor Games Event ------------------- Justin launched an event last year called Sponsor Games ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/qvh8h8udepz5zrhg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3ItZ2FtZXMv ). I went to this and it was AWESOME. If you get a chance to go this year, you absolutely should. He turns learning into a fun, group activity – I haven’t laughed that hard and been more engaged in a while. ​ ------------------------------------- The Growth Timeline of Creator Wizard ------------------------------------- Let’s take a look at Justin’s growth timeline to see how he’s built up his newsletter and audience. Of course, I could drag this growth timeline out to the early days and start it in 2011, but I feel like that dilutes the story of his current business. Just keep in mind that he has years of experience in the creator and sponsorship space. ​ You can see a big jump around the beginning of 2023. We’ll get into more on that later, but I wanted to show you this big spike in a timeline form. --------------------------------- The Growth Levers of Justin Moore --------------------------------- Justin’s business is one of the most straightforward I’ve researched, but also one of the most nuanced. Alright, let’s share Justin’s growth secrets. --------------------------- 1. Do the Unscalable Things --------------------------- While it can be easy to get bogged down with growth at all costs, and tactics that result in big numbers, Justin does a lot of “unscalable things.” He’s more focused on the quality of his subscribers as opposed to the sheer numbers. And shouldn’t we all? 1-1 Relationships ----------------- I don’t know if it comes from his experience building relationships with brands for 15 years, or it’s just his personality, but Justin is one of the most effective relationship builders I’ve ever seen. He and I can both walk into a room and meet the same 5 people, and Justin will walk out with each one’s number and a task to follow up on some collaboration they talked about. Me? I’ll meet them and maybe follow up with one of them. And it’s not some weird ploy to grow his business, he just loves being around people, helping others, and working together. He doesn’t waste any time finding a way to work with creators. This leads to all kinds of collaborations like: * Podcast guests * Resource swaps * Workshops * Affiliate partners * Clients and customers * Brand partnerships You name it, he’s done it. I could go on and on about this but I’ll stop here because it’s really that simple. Be a good human, talk to people, and follow up. 1-1 DMs ------- In the early days, Justin would direct message his new followers and tell them to sign up for his newsletter. He said that this led to connections and even people buying his course, so I’d say it was pretty effective. source Do I think this is the best, least cringey way to get people to sign up? No. And it probably won’t work as well today. But Justin is also shameless about promoting his content. Be Shameless ------------ Justin has no shame about being quirky to get attention and help creators. He’ll wear a cheesy shirt, a light-up backpack that tells people to subscribe, and even walk around a conference with a spinner to spread the word about getting people more sponsorships. ​ He’s having fun with his work, which builds affinity and gets people to remember you. Give First & Say Yes -------------------- One of the reasons he is so effective at building relationships is that Justin is one of those people who will help you regardless of how much he has on his plate. He thinks that giving first is the way to build a good business because he knows it comes back in the end, even if it’s 10 years down the road. The other side of this coin is saying “yes” to every opportunity. In a thread about his growth, he brings this up: source Even if there are 3 people listening, that’s 3 potential subscribers who can refer others to you and become customers. At the same time, you’re building a relationship with that podcaster or brand. And by the time you get invited to those podcasts that have thousands of listeners, your message will be refined and much more compelling for the people listening. So it’s a win-win. I really think 75% of his growth has stemmed from his ability to meet new people, and willingness to help others, but there are more tactics we can learn from. ----------------------------- 2. Become the “Guy” (or Girl) ----------------------------- When Justin started Creator Wizard, he was nowhere near as niched down as he is now. He was trying to help people with the overall “Business of being a creator.” He was talking about all kinds of things: * Email marketing * Social media * Monetization * Sponsorships * Affiliate partners * Finance for creators It was honestly a smorgasbord of anything you could think of around building a business. Sadly, people didn’t know what he did because he said he did it all. And his growth reflected that. Now, in hindsight, this looks so crystal clear it’s almost laughable: * He ran an influencer agency for 6 years helping creators land sponsorships * 80% of his tweets were about brand deals and sponsorships * His newsletter was all about sponsorships * He had even built a full-blown course on the power of sponsorships and how to do them well in January of 2021: ​ Even though he had such a unique experience in the world of sponsorships, he still continued to focus on the “business of being a creator.” Here is one of his tweets from June of 2021 where he was still on this path: source But one day in late 2021, a subscriber DMed him and told him to stop talking about anything but sponsorships and brand deals. Thankfully, he listened. Justin doubled down on his unique expertise of helping creators land brand sponsorships and deals. This was probably the easiest rebrand in history because he was already doing all of the things, it was more just fixing what he told people he did. He changed his Twitter profile to say: “Justin Moore | Brand Deal Coach” Although, he still had the “Teaching the business of being a creator” in the description Since he made that switch, he has exploded and become known as “The Sponsorship Guy.” If you’ve ever asked me about learning how to do sponsorships, the answer I’ve probably given you is to “Go watch Justin” or “sign up for Justin’s newsletter ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/7qh7h2u9d5q7dgb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3J3aXphcmQv ).” Why? Because it’s so specific. And since that’s all he talks about, he’s gotten really good at his messaging. I don’t have to think twice about who to send people to. Brand partnerships = Justin Moore. If he had stuck with the whole “business of being a creator” thing, no one would know who to send to him and what he could truly help with. -------------------------------- 3. The Promise of Future Content -------------------------------- This might be my favorite part of Justin’s story. Note: I'm trying to give you as much as possible in the email, but these deep dives are way too long for that. You can keep reading here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/g3hnhwumgwr5rmc3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1tb29yZS8= ). ​ -->Read the rest of the Deep Dive ↗ ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/g3hnhwumgwr5rmc3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1tb29yZS8= ) Read the rest of the Deep Dive ↗ ( https://growthinreverse.com/justin-moore/ ) ​​ PS - I signed up for Justin's challenge (with my own money) because I want to take sponsorships a little more seriously this year. I'd love to see you there! ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/x0hph3uek0o6ozbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLw== )​ ​ PPS - If you've ever wanted me to spend a day looking at your newsletter and helping you build a plan for growing/optimizing it, hit reply. ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/9qhzhdud4r0m0ziz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/3ohphdu3xg0l0zcp/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/n2hohquv20mpmea0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/48hvh7umw8vevwhq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

1,000 emails from one piece of content  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= )​ ----------------------------------- ​​🤿 The 1k Email Subscriber Formula ----------------------------------- I've talked to creators with 500k YouTube subscribers who can barely get 100 email signups from a video. Matt McGarry? He found a way to get over 1,000 email subscribers from a single video. And the best part is it's not some complicated funnel or paid ad strategy. He's using simple lead magnets, just executed really well. We recorded a podcast interview ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unz6prgrsk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9Y2pIVXFFWG9DQVU= ) with Matt recently. During our conversation, he casually mentioned that he had gotten "hundreds" of email subscribers from one YouTube video. I couldn't stop thinking about it. Right before we hit publish on the interview, I texted Matt to get an update. He later said it was more than 1,000 too. Crazy. In that text, he also casually reminded me that my slides for the New Media Summit are due this week, and I should focus on that :) Whoops. Sorry, Matt - the slides are almost done. 😬 Right now feels like a good time to mention today's sponsor, New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ). This was one of my favorite events last year (and I go to a lot of them!) How can you beat hanging out with hundreds of people who are excited about newsletters, email marketing, and audience growth?! I’m heading back again this year to speak about the newsletter growth strategies I’ve uncovered through my research. Dylan (podcast co-host) will be MC-ing the whole thing, along with an incredible lineup including people like: Codie Sanchez, Alexis Grant, Ryan Deiss, Matt Paulson, and more. I love getting in a room with other newsletter and media operators. Meeting new people, swapping ideas, and discovering businesses I’ve never heard of - the speakers are great, but the side conversations are the real magic. It's happening in Austin, Texas at the end of February, so us northerners can get a little break from the cold (we're currently getting up to 21 inches of snow, woof). But you might want to hurry. As of this morning, there are less than 50 tickets left. 👉 Grab one of the last 50 tickets ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) and come hang out and talk newsletters. We can even take a selfie if you'd like! I love meeting GIR readers :) -->Save Your Spot ↗ ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) Save Your Spot ↗ ( https://newmediasummit.com/?utm_source=GrowthInReverse&utm_medium=newsletter&utm_campaign=jan25 ) In our text message conversation, he said it had crossed a thousand and didn't show signs of stopping. Those "hundreds" had turned into over 1,000 subscribers from that single video. Naturally, as I do, I went down the rabbit hole to figure out how he did this so I could share it with you all. --------------------- Really, lead magnets? --------------------- You might be thinking - Chenell, lead magnets are old and lame. To which I would say you would be incorrect :) No, this is not a new concept, but the intentionality behind it feels really fresh. And it feels native to the piece of content you're already watching. It kind of reminds me of content upgrades from the 2015 era (am I dating myself?) The best part is that these videos, unlike other social posts, live on long past the typical 24-48 hours you get on other platforms. YouTube videos can be found YEARS later and you could still be getting email subscribers from those. ---------------------------- 🎥 Here’s the Full Breakdown: ---------------------------- These videos and details are typically things I share with people in Growth Vault only, but I couldn't keep this one from you guys. Here is the exact strategy Matt’s using to grow his email list using YouTube videos, and I recorded a quick video ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 ) to walk you through this full strategy. ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 )​Watch the video here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 )​ If you're not a video person, you can read about this strategy below. ---------------------------------------------------- The YouTube Video That Drove 1,000 Email Subscribers ---------------------------------------------------- ​Here is the video ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/25h2h9u3l4x6rwa8/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0xSlZsVUpBYzZ0bw== ) Matt posted on YouTube about cohorts that ended up driving all of this growth. Naturally, this is a longer presentation, and people always want the slides. Why? Who knows, but people love that stuff. So, he gives them what they want…and more via a very well done lead magnet. -------------------------------------------- He promotes the lead magnet in a few places: -------------------------------------------- You can expand each toggle below to see more info and a screenshot 1. The video description ------------------------ He adds it to the video description, right at the very top so you don’t have to “expand” the description to see the link: ​ 2. Within the first 3-4 minutes of the video -------------------------------------------- He also calls out the lead magnet in the first few minutes of the video (3:35 to be exact) to let people know this even exists. He waits until after he’s told you why this strategy is worth your time and how valuable it is (it’s driven over $5 million in sales over the last 3 years). He’s got people at their peak excitement level at this point: ​ 3. The outro of the video ------------------------- After you’ve listened to the whole presentation, you’re bought in. So he reminds people again that they can get the slides and his upcoming guide on how to run a successful cohort. ​ 4. The pinned comment --------------------- This is the one people (including myself!) forget most often. But people do look in the comments, and when you have a pinned comment, it stands out quite a bit. ​ ⭐ Bonus: Introduce the lead magnet language ------------------------------------------- Another subtle thing Matt did in this one is starting to use the language around “crafting your cohort” right before he actually promotes the lead magnet. Here is the part of the transcript where he does this (about 30 secs prior to promoting it): He's introducing the exact phrasing he'll be using for the lead magnet “Craft your cohort” is not a typical phrase people are using around cohort courses, so this is smart. ----------------- The Custom Domain ----------------- Matt does something really smart with this: he’s using a custom domain. Instead of having a lead magnet that is hard to remember the URL, like growletter.co/p/how-to-run-cohorts, he created a custom domain for this one: ​ Note: it seems like he is planning to start a separate business around this concept so this makes sense. I probably wouldn’t do this for every lead magnet you create for YouTube. But if you have 2-3 “main” ones, I would absolutely do this. ​ -------------------------------- The High-Converting Landing Page -------------------------------- Here are 6 reasons this landing page is probably converting at a high rate (aside from the super warm traffic source): ​ 1. The “what” statement that acts as a pre-subheadline. ------------------------------------------------------- This is a very practical statement of what you’re going to get now and something to look forward to in the future. 2. The Sexy Headline -------------------- This is one of the most important parts of a landing page. Instead of “get the free download” or “subscribe to the newsletter”, he’s tell you the sexy version of what you’re going to get when you enter your email. 3. A “without” statement ------------------------ People are always going to have objections to what you’re offering. Even if it’s free, even if you’re paying them to download it. “This only works because of x, y, and z” With this statement, Matt is addressing some of the most common ones. 4. A form with minimal fields. ------------------------------ This sounds basic, but I can’t tell you how many times I see people asking for some conbination of: * First name * Last name * Email * Date of birth * Country * Phone number Keep it simple. What do you actually need to deliver them value? Usually, it’s some combo of name, email, or email and phone number like Matt’s doing. 5. A button that doesn’t say “subscribe” ---------------------------------------- Again, no one wants to subscribe to anything. It also kind of sounds like I’m going to have to pay. Find a clever way to use button text, and feel free to customize it to the landing page it’s on. 6. Call out box --------------- I love this addition. He’s adding social proof and a brief reminder of how this exact strategy has helped him earn $5 million. Once you subscribe, he sends you right to the slides: But he also sends you an email letting you know there is more coming: ​ Right now, he’s promoting the New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) because that’s his main focus in the business as it's only about a month away. But he can always update this email in the future to promote something else. ​ ---------------------- How to Replicate This: ---------------------- The strategy is simple, it's the execution that makes a difference. * Come up with an insanely valuable video idea * Share the slides, a resource, a checklist, plug and play template - something that is the next step people will want after seeing your video * Use a custom domain (optional) * Craft a high-converting landing page * Deliver the free thing right away * Add them to your welcome sequence, orienting them to exactly what they’ll start getting from you on the newsletter * Experiment, iterate, and test new ideas. Have you used lead magnets with video before? How'd it go? ​ ​ ----------------------------------------------------------------- 💡Want more ideas like this? Check out The Growth Vault ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls )​ ----------------------------------------------------------------- A peek inside the Growth Vault The Growth Vault is where I document the growth systems behind successful newsletters. It’s a searchable, always-growing library of real strategies, examples, and breakdowns. You come in with a growth or monetization problem and leave with a specific move to make. 👉 And you get access to my full Subscriber Onboarding course ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls ) to help make sure the subscribers you work so hard to get actually stick around after they join. -->Access the Growth Vault ↗ ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls ) Access the Growth Vault ↗ ( https://pro.growthinreverse.com/growth-vault?utm_source=email&utm_medium=leadmagnets&utm_campaign=matt_25jan2026_newsletter ) PS - Will I see you at New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= )? Reply and let me know if you grabbed your ticket! PPS - We chatted about all things newsletters with Matt in our podcast interview, which you can watch in full here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unz6prgrsk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9Y2pIVXFFWG9DQVU= ). ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/3ohphdu3x4806pip/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/wnh2h6uqmxdn9zfl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/08hwhgu2ng4voohp/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/vqh3hmuome6lx4fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...how they get brands to pay for subscriber growth  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ ----------------------------------------------------------- The 90-Day Blueprint: Build a $10k/month newsletter in 2026 ----------------------------------------------------------- Last week, Nathan May held a live webinar only for Growth In Reverse readers. And he's doing it one more time! Come hang out for a live virtual event this week: The 90 Day Blueprint: Build a $10k/month newsletter in 2026 ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ This will be held on Tuesday, January 13th, at 3 pm EST. He'll break down their predictions for what's coming next: * Why the Ad Model is Broken – What changed in 2024/2025 that makes ads a terrible starting point for most newsletter operators * The $10K Blueprint – My step-by-step system for hitting $10K/month in revenue, even with a small list * When (and How) to Add Sponsorships – How to layer in ads as a bonus income stream * The Product Revenue Menu – The exact products and services you can sell, starting at 500-1,000 subscribers (with real examples and pricing) 👉 Grab your free ticket ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) to get the blueprint for adding $10k/mo to your newsletter. If you’re building a media, education, or newsletter business, this event is for you. -->Save Your Spot ↗ ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) Save Your Spot ↗ ( https://class.thefeedmedia.com/workshop-chenell-basilio/ ) ------------------------------------------------------- 🤿 The Strategy That Doubled Their Daily Subscriber Rate ------------------------------------------------------- How The Dink Gets Brands to Pay for Growth ------------------------------------------ Thomas Shields launched The Dink ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/6qhehoul04d580f9/aHR0cHM6Ly9uZXdzbGV0dGVyLnRoZWRpbmtwaWNrbGViYWxsLmNvbS9zdWJzY3JpYmU_cmVmPWl3THpvaFF0dTM= ), a pickleball newsletter, in late 2020. By April 2021, he'd grown it to 9,800 subscribers in just six months—no small feat. Then he launched a referral program that I cannot stop thinking about. On launch day alone, referrals drove 94.8% of new subscribers. They effectively doubled their daily sign-up rate overnight. ​ Today, The Dink ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/kkhmh2un4p350zsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RoZS1kaW5rLw== ) has hundreds of thousands of email subscribers and 2 million followers across social media. It's become a household name in pickleball. And when you look at their growth timeline, you can pinpoint the exact moment everything accelerated: The arrow shows you the referral program launch day. Referral programs typically drive incremental gains. They're not "sexy" like paid ads or viral videos. But this is one of the most exceptional newsletter referral programs I've ever seen. On launch day, Thomas posted this, a sign of good things to come: ​ From my math, they were doing around 50 subs per day on average up to that point. The referral program effectively doubled their subscribers on day one. So what does this program look like, how did it help their growth, and why am I so freaking excited to share this with you? I broke down the full thing, how they implemented it, and some ways you can replicate this for yourself here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/7qh7h2u93em62qi9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RpbmstcmVmZXJyYWwtcHJvZ3JhbS8= ). -->Keep Reading ↗ ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/7qh7h2u93em62qi9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RpbmstcmVmZXJyYWwtcHJvZ3JhbS8= ) Keep Reading ↗ ( https://growthinreverse.com/dink-referral-program/ )​ How did I do with this one? --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTMmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ ⭐ ⭐ ⭐ ⭐ LOVED IT ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTMmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTQmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ ⭐ ⭐ It was good! ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTQmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTUmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ Meh.. ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTUmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ​ PS - You might have noticed that I'm testing out putting the full post in the email. If you liked this version better than the short summary with a link to read the full post, hit reply and let me know. PPS - 🐻🐻🐻🐻 ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/z2hgh7ue0z8k2xsz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/p8hehqu48el2w0cr/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpvvbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/6qhehoul04d58mu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://unsubscribe.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7 ) if you want to. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Hey! Just one last reminder... Tomorrow at 12pm EST, my friend Nathan is hosting a free live workshop breaking down exactly how to build a $10K/month newsletter business (without relying entirely on ads). So if you'd like to finally turn your newsletter into predictable revenue in 2026, here's the link to grab your last-minute spot. ( https://click.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3uex6m743hg/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ 500+ newsletter operators have already registered, and we'd love to see you there! Chenell ​ P.S. Can't make it live? Sign up for the workshop anyway, and he'll email the replay to you after the event. But you have to actually sign up for the session to get the replay: click here to sign up ( https://click.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3uex6m743hg/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ). If you show up live, you'll also get the Black Book of $1M Newsletter Products: 35+ offers that have scaled to $1M+ using newsletters. ​ ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | Update your profile ( https://preferences.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...and see you later this week?  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Well hello! It's only the first Monday of the year, and I think I may have already gotten in over my head. You might remember my friend Nathan May from our podcast episode ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/z2hgh7ue0x5zg5az/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dD0zMnMmdj0tMWw3ZHlCeHh3TQ== ) where he shared how his invite-only newsletter helped him build a 7-figure agency in under a year. He has a wild story and has seen so much of the behind-the-scenes work of big newsletters. In 2025 alone, he worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency, including some of the biggest ones out there (like Beehiiv's founder, which is pretty cool). He knows A LOT of interesting newsletter stuff, so I asked him to share his knowledge with you all, and he agreed. Which is great! 👉 But here's the problem.... He said that he would run TWO sessions for Growth In Reverse readers ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY ). I got really excited until I realized that this means I am on the hook for getting people to both of them 🫣 So if one of your goals for 2026 is to take your newsletter seriously, add recurring revenue, or even just start the dang thing - I hope you'll come join us for one (or both) of these trainings. ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY ) It would be awesome if it wasn't just me and Dylan in the audience 😬 See you there? (please) Okay, onto today’s issue. ​ ------------------------------------------------------ 🤿 The ABC Content Strategy that led to 455k+ followers ------------------------------------------------------ He went from zero followers in December 2021, to amassing over 455k in 3 years. And over 65k email subscribers. ​ This is one of my favorite deep dives ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 ) because he started this social profile with a genuine desire to help people and save them money. And it's turned into an incredible business. Here are just some of the things I'll walk you through in this deep dive: 🐦 1. The Twitter Explosion. This started as an anonymous account, and within 14 hours he had 4,000 followers. Now he's at over 455k. We'll walk through exactly how he got there. 🔤 2. The "ABC" Content Strategy. He has a very specific content strategy building in sprints and creating a minimal calendar to keep track of it all. This was my favorite part of the deep dive. ♻️ 3. Content Flywheel. Over time, his content generates more followers and subscribers, and this flywheel is a self-perpetuating growth machine. I can't wait to show you the growth story in this week's deep dive ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 )! ​ -->Read the Deep Dive ↗ ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 ) Read the Deep Dive ↗ ( https://trckly.com/g5Rdy4V5 )​ That's it for this week. I hope the first Monday of 2026 is fantastical for you. ​ - Chenell ​ P.S. So...I'll see you later this week ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY )? ;) In all seriousness, I only promote things and people I genuinely trust and care about, so I know this is going to be valuable for you. I just really want to show Nathan how awesome the GIR crew is. ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/6qhehoul0ex4qeu9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/kkhmh2un4vzp7qhk/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/7qh7h2u935deg2s9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2025 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/owhkhwuw5dxez2aq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://unsubscribe.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd ) if you want to. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Happy New Year! I have big goals for 2026 (I'm guessing you probably do, too!). If your goal for this year is to: * Finally start a newsletter OR * Turn your newsletter hobby into a business that generates predictable revenue ....then this ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) is going to be a huge help. My friend Nathan May is running a live workshop in a few days that was practically built for you. You might remember Nathan from our podcast episode ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/7qh7h2u93d5v0qb9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0tMWw3ZHlCeHh3TQ== ), where he shared how his 1,500-subscriber newsletter helped him build a 7-figure agency in just 10 months. He’s one of my favorite people in this space, and we talk often, so I’ve had a front-row seat to the work he’s been doing. In 2025 alone, Nathan worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency. He has hundreds of hours of call transcripts, thousands of DMs, and an unusually clear picture of where newsletter operators are getting stuck. His team uploaded all of that into ChatGPT, categorized the questions, and Nathan spent weeks building clear answers to the biggest growth, content, and monetization roadblocks. They took it all and built a 120-page playbook on how newsletters are getting to $10k+ per month without massive audiences or a ton of money. He’s teaching it live next week for Growth In Reverse readers: ​The 90-Day Newsletter Blueprint ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ): Adding $10k/month to your newsletter business (without a huge audience or expensive ads) Nathan and his team work behind the scenes with some of the biggest newsletter brands in the world, including: * Jay Shetty * The Rundown * The Neuron * Daily Drop * Arnold’s Pump Club * Jesse Pujji * Tyler Denk (CEO of Beehiiv) And dozens more doing $1M+ annually. That gives him access to off-the-record tactics most people never see. He's always sharing interesting case studies I've yet to see before when we chat so I'm excited to have him share some of that with you. You can learn more and get the full playbook for free ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ). This training walks through better ways to build a real, sustainable newsletter business, including: * Why sponsor-only newsletters are a bad business for most people * How to choose niches that actually scale * Content frameworks that convert * Growth strategies that work beyond the first few thousand subscribers He’ll also cover what changed in 2025 that will impact how newsletters make money in 2026. If you’re serious about building something sustainable with your newsletter in 2026, come join us (I'll be hanging out too!): 👉 Click here to save your spot ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ And don't worry, Nathan isn't one of those people who just shares tactics without screenshots and proof. He'll share real sponsors, revenue numbers, and examples from top newsletters. Hope to see you there! Chenell ​ P.S. If you can’t make it live, register anyway ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) so you can grab the replay. ​ ​ ​ ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | Update your profile ( https://preferences.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

good, better, best.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Happy Sunday, How is 2026 just 11 days away?! 2025 flew by, and it's so easy to forget what happened. It doesn't help that I'm pretty bad at reflecting on past accomplishments. So I'm trying to do that today, and knowing that I have to send this email out in a few hours is giving me the constraint to do that. First, to all 41,324 of you. Thank you for being here. This was our first full year with a podcast. It helped me be more thoughtful about certain topics and talk through the things I'm writing about, which only helps clarify things. The podcast is also the thing that people tell me they like most - even more than my deep dives... But deep dives take 40+ hours, and the podcast, maybe 15? I pour my heart and soul into those deep dives, and yet you like the other thing better? Okay fine. No hard feelings...kind of. :) I wanted to share some of my favorite/standout podcast episodes from the past year: * Our first YouTube video ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/9qhzhdudnxrv5liz/aHR0cHM6Ly90cmNrbHkuY29tL1RsWEJTY3Vs ), which is still our most popular * But this one ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/3ohphdu3vrg5pdhp/aHR0cHM6Ly90cmNrbHkuY29tL1VLaWZEUzhZ ) is about to eclipse it. * The most underrated episode ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/n2hohquveg097nc0/aHR0cHM6Ly90cmNrbHkuY29tL09HMEJ4UXE5 )​ * The most eye-opening video ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/48hvh7umk98dxrbq/aHR0cHM6Ly90cmNrbHkuY29tL1hxaDFMcEpq )​ * The person I think everyone should follow ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/wnh2h6uq84620qal/aHR0cHM6Ly90cmNrbHkuY29tL21pbWplRFh2 ). * I was surprised this episode ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/reh8h9umn7zl6wu6/aHR0cHM6Ly90cmNrbHkuY29tLzAxdDltQzk2 ) got that many views Creating a podcast where you get to nerd out about newsletters and audience growth? Highly recommend. That's it for me this year. But here are some pieces of content from other people and things I wanted to share with you: * What I wish I’d known before launching my newsletter ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/08hwhgu2qxr6lzsp/aHR0cHM6Ly90cmNrbHkuY29tL0xKYm9wZ3dF )​ * Newsletter predictions for 2026 ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/8ghqh3uok3n6rkfl/aHR0cHM6Ly90cmNrbHkuY29tL2dkbGI4Rlgw ) from 8 incredible folks in the space. * ​What's your excuse? ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/l2heh6ulw47mxecg/aHR0cHM6Ly90cmNrbHkuY29tL0U4NHE0VVEy ) I always love it when Casey Neistat comes out of nowhere with a new video - his bar for high-quality content is something I admire tremendously. I will always click to watch a video of his. Which always makes me think - how can I do something similar with my content? Anyway, go watch it, it may or may not have made me cry ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/l2heh6ulw47mxecg/aHR0cHM6Ly90cmNrbHkuY29tL0U4NHE0VVEy ). * And lastly, a part-time role > Sam Vander Wielen is hiring a Partnership and Affiliate Manager ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/m2h7h6u3w9z645hl/aHR0cHM6Ly90cmNrbHkuY29tL3dQQTh6VldV )​ Reflecting on 2025, I am grateful for all of you. Thanks for making a "job" like this possible. Merry Christmas, Happy Hanukkah - whatever you celebrate, I hope you have an incredible holiday season and end to the year. I'll see you in 2026. - Chenell ​ PS - Good, better, best. Never let it rest. 'Til your good gets better, and your better gets best. 🐻 ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 ) | Update your profile ( https://preferences.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Hey, Welcome to Growth in Reverse - it's great to have you here! It can be a struggle to look at creators who have huge newsletters and get discouraged. Do the strategies they're using now only work because they already have an audience? What did they do when they were just starting? That's what I'm here for. Each week, I spend 20-25 hours reverse engineering creators with 50k+ subscribers to figure out how they grew their audience. I've also put together the Growth Levers Library ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/wnh2h6uqv76loosl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dsbC8= ), a place where I've curated all of the tactics used by the creators I've studied. ​ To make sure you get these emails every Sunday: * Reply to this email with how you found the newsletter, or you can send a quick "Hi Chenell!" * If this email landed in the Junk or Promotions folder, please move it to your “Primary” inbox. If you skip these steps, you might not get any of my emails in the future. I think that would make both of us very sad. And I spend a lot of time doing this research for you, so I'd rather have it land in your inbox. :) To help you get started, you can read the most recent deep dive here ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/vqh3hmupg2mn9rtw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FyY2hpdmUv ). If you're in the mood, some of the more popular deep dives are: Justin Welsh ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6u3r5qom9bg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC8_dXRtX2NhbXBhaWduPXdlbGNvbWUmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZQ== ), Sahil Bloom ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/m2h7h6u8ek2o66al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhaGlsLWJsb29tLz91dG1fY2FtcGFpZ249d2VsY29tZSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNl ), and Kat Norton (AKA Miss Excel) ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/dphehmu05zdq9ltl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21pc3MtZXhjZWwvP3V0bV9jYW1wYWlnbj13ZWxjb21lJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1ncm93dGhpbnJldmVyc2U= ). Thanks again for being here - I'm excited to share these deep dives with you! Don't forget to reply and say hello! :) - Chenell ​ PS - I'd love to connect on LinkedIn ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/7qh9r7v4a2uozvd02xs9/aHR0cHM6Ly9saW5rZWRpbi5jb20vaW4vY2hlbmVsbGNv ) or Twitter ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/7qh9r7vdc2uozvd02gb9/aHR0cHM6Ly90d2l0dGVyLmNvbS9jaGVuZWxsY28= ) if you're on there. ​ ​ ​ ​Unsubscribe ( https://unsubscribe.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) | Update your profile ( https://preferences.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) | 113 Cherry St #92768, Seattle, WA 98104-2205