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​ ******************************* Get ready for 30 Days of Growth ******************************* 30 Days of Growth (Part 2) is happening. And YOU. ARE. IN. ---------------------------------------------------------- --> --------------- CHENELL BASILIO --------------- Hey Maude, YES! You’re in. And I’m pumped to have you here. Last year I launched a "pop-up" newsletter called 30 Days Of Growth. The premise was simple: * 30 Days * 30 Ways To Grow Your Newsletter * 30 Different Creators It was one of the most incredible events. And we're SO back. Starting on April 20th for 30 days straight, I’m sending you a one tactical way to grow or optimize your newsletter each day. These will be short, actionable, and proven to work. Some will help you get more subscribers. Others will help you get more from the subscribers you already have. Either way, you’ll leave with a stronger, smarter email list than you started with. Here’s what happens next: * You’ll get one awesome tip every day for 30 days. Keep an eye out for the the candy emoji 🍬 in the subject line. * All of the published posts will live in a free archive you can review at any time during the event (you can also opt-out if it becomes overwhelming). * After 30 days, you'll keep getting newsletter research and growth ideas from me. Sound good? In the meantime, I have a question. 👉 What is your biggest challenge right now with newsletter growth? ​ I might end up featuring a tip that helps with your specific challenge. That would be pretty cool, huh? Your reply also lets your email provider know you want to get these emails. After all, you did sign up to get these, so I want to make sure they get sent to you on time and in the right place! Alright, I'm excited to get rocking! Talk soon, ​ ​Chenell​ Growth In Reverse & The 30 Days of Growth newsletter ​ PS: Did you know you can earn prizes by sharing 30 Days of Growth with a friend? You can find your unique share link here ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ). PPS: If you're feeling impatient, check out the Growth Vault ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/owhkhwuw9dog9qtq/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ= ) where I've stored (and keep adding to) all the best newsletter growth, retention, and monetization tactics I find. ​ -->Share 30 Days of Growth with a Friend ( https://2ed903a4.click.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk/7qh7h2u9l5zwlra9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheS1yZWZlcnJhbHMv ) Share 30 Days of Growth with a Friend ( https://growthinreverse.com/30-day-referrals/ ) 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk ) · Preferences ( https://preferences.convertkit-mail4.com/0vugq3wxodtguowpnq3tlhv75l59ncgrk6vgmwd5ldv30k0kq6604wo9xqqqmzqqogmd5rpvg4mlv0d8glmw4wex0832rlmvegg9rd373r6gw92gn75qe3wq570b7eqqk )​

...The best tips from top creators, for free.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ If 30 top creators handed you their best newsletter growth tactic, for free, would you take it? I'm excited to share that we are launching 30 Days of Growth ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/g3hnhwum94kz6lf3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ) (Part 2!) on April 20th. If you missed last year's event, you don't want to miss it again. Each day I'll be sending you 1 tip you can use to improve or grow your newsletter. This year's creators sharing those tips include: * Dave Gerhardt, founder of Exit Five * Katelyn Bourgoin, creator of Why We Buy and the UnIgnorable newsletter * Justin Welsh, founder of Saturday Solopreneur newsletter * Aleyda Solis, creator of SEOFOMO * Brandon Smithwrick, Content to Commas * Terry Rice, Entrepreneur Magazine * Sam Vander Wielen, Attorney turned Badass * Daniel Bustamante, CMO of Premium Ghostwriting Academy And many more! It's totally free, and you can sign up to join us here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/g3hnhwum94kz6lf3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLw== ). ​ If you have any questions (or have a badass tip you want to include), just hit reply and let me know. I do have a few more spots to fill, but you must bring your A-game. Only the best for my readers. :) Chenell ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/9qhzhdudwol2zxiz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/n2hohquvqzko6ku0/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/48hvh7uml4n262aq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e/wnh2h6uq7e3oxril/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/k0u2pd76kpb6h5v3905hlhor42o2xh0z5p9ldoxn89e93057v4603eggxd9xmv22wp9zllo3m9zdee97n3rrz0w6dp59x3mq0rre0zqn4ml0zvnl6k6z7d002dkbd288e ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Hello! Happy Easter to those who celebrate. 🐰 This week, I'm excited to share my deep dive on Pat Walls and how he grew the Starter Story newsletter and business into a 7-figure behemoth that he recently sold to HubSpot. So how did he do it? Well, spoiler alert. One of his main strategies early on was SEO. And it's definitely changed in the last few years, but when done right, it can still be wildly effective. Maybe even more than before because so many people seemed to have just given up on it? That's why I'm excited to share today's sponsor with you, AirOps ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ). Sponsored by AirOps ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= )​ ----------------------------------------------------------------- ​ ***************************************************************** Your content might be great. But is it actually getting found in search? ***************************************************************** AI search works differently than traditional rankings. When someone asks ChatGPT or Perplexity a question, the model runs dozens of searches behind the scenes, evaluates the relevance of your content, and pulls together an answer from the sources it trusts. If your content isn't structured for that process, it will not get shown. Eli Schwartz (Growth Advisor, Author of Product-Led SEO) is joining AirOps on April 15th to break down the 4 pillars of what it takes to win in AI search right now, and how to turn that visibility into actual pipeline. Eli has driven billions in organic search revenue working with teams at Coinbase, Tinder, LinkedIn, Zendesk, and more. This is the framework he's been sharing with founders and VCs in 2026. 👉 Sign up for free ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ) to join live and get access to the recording.​ -->Grab your seat today ↗ ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4608q8nsr/aHR0cHM6Ly93d3cuYWlyb3BzLmNvbS93ZWJpbmFyLWFpLXNlYXJjaC1waWxsYXJzLWVsaS1zY2h3YXJ0ej91dG1fY2FtcGFpZ249TkFfRU5fV2ViaW5hcl9NT0ZfRWxpU2Nod2FydHpfV2ViaW5hcl80LTE1LTI2JnV0bV9tZWRpdW09cGFpZC1uZXdzbGV0dGVyJnV0bV9zb3VyY2U9Z3Jvd3RoLWluLXJldmVyc2U= ) Grab your seat today ↗ ( https://www.airops.com/webinar-ai-search-pillars-eli-schwartz?utm_source=growth-in-reverse&utm_medium=paid-newsletter&utm_campaign=NA_EN_Webinar_MOF_EliSchwartz_Webinar_4-15-26 ) Want to get your brand in front of 35k+ subscribers? You can learn more here. ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/6qhehoulrg0903f9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ********************************************************** How Pat Walls Grew Starter Story Into a 7 -Figure Business ********************************************************** This is a throwback edition of a deep dive I wrote on Pat Walls in 2024. While the ending is clearly outdated (he sold to HubSpot this year), it's still a great representation of the work he took to get to a place where he could sell it. ------- Pat Walls launched Starter Story ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unwq4x4pfk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3N0YXJ0ZXJzdG9yeS8_dmlhPWNoZW5lbGw= ) in late 2017 and has grown the site to a mind-boggling 1.6 million visitors per month, and over $1 million annually. Starter Story is a content site that primarily has interviews with founders of successful businesses. These run the gamut of e-commerce, SaaS, newsletters, and more. ​ Each interview includes revenue numbers, profits, business costs, and the background of how they got started. A lot of these businesses you might have never heard of, but they’re making tens of thousands or even hundreds of thousands of dollars per month. So how did Pat and the Starter Story brand make money from publishing text-based interviews? Let’s take a look. ​ At the time, Starter Story was making around $1.1 million per year in revenue. Pat posted on Reddit ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ugx8l6lea7/aHR0cHM6Ly93d3cucmVkZGl0LmNvbS9yL0VudHJlcHJlbmV1ci9jb21tZW50cy94amNsbWUvbXlfd2Vic2l0ZV9hYm91dF9zdGFydHVwc19tYWRlXzc5MzQyX3RoaXNfbW9udGgv ) in September of 2022 about how the business was bringing in around $79k each month. I used that, along with some more recent premium member numbers that I found to back into some updated numbers, and estimate he was bringing in almost $100k per month. There are 3 main ways that Starter Story makes money today. ​ ​ ------------------------------- Starter Story’s Growth Timeline ------------------------------- Let's dig into the growth timeline a bit, shall we? ​ I know what you’re thinking. I must have done something wrong in my research. No newsletter just takes a nose dive after that much growth unless they just stopped writing the whole thing. I was so confused after seeing these numbers drop like that. I’ve never done this with a deep dive and usually just collect all the data on my own, but I had to reach out to Pat and see what happened. I messaged him on Thursday and just asked if they had chopped the list or what happened. We weren’t connected or anything so I was a little nervous my message wouldn’t get seen. Thankfully, he responded pretty quickly.... ​ -->Keep reading on the website ↗ ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/25h2h9u39znmlrs8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3N0YXJ0ZXItc3Rvcnkv ) Keep reading on the website ↗ ( https://growthinreverse.com/starter-story/ ) In case you missed it --------------------- ***************** The Hidden Genius ***************** ------------------------------------- Why your best work might be invisible ------------------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ​Are you a hidden genius? ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udw5qke7sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ PS - I hope you have a great week! I'm gearing up to relaunch 30 Days of Growth Round 2! Stay tuned this week for the announcement :) ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/g3hnhwum95xqgli3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/9qhzhdudwmn54xbz/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/3ohphdu3mlvpx9up/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/n2hohquvqpe72ks0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/mvupe8zq5et5hqz9nxmhmhr2vkqq4cqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ ​Read this article online ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/9qhzhdudw2m8wmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv )​ ****************** ​The Hidden Genius ****************** -------------------------------- Why Your Best Work is Invisible​ -------------------------------- I gave a talk last month in Austin ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/n2hohquvqop4qzs0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== ) at the New Media Summit all about giving yourself the best chance for success as a creator and what’s working now. But the one thing I got the most feedback on was something that I almost didn’t include: the concept of the Hidden Genius ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/9qhzhdudw2m8wmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2hpZGRlbi1nZW5pdXMv ). Let's get into it. -------------------------- The 2 Variables of Success -------------------------- After studying hundreds of creators, I realized something: every success story comes down to 2 variables: * Momentum is the level of awareness a creator has. When you have momentum, growth becomes easier. Opportunities come your way, and the whole process becomes more enjoyable. People with zero momentum often haven’t given their work the best chance of breaking out and being shared by others. Momentum is when your work starts moving without you pushing every time. * Insanely Valuable Content is the kind that makes people reply “I can't believe this is free.” It helps someone make money, save money, save time, learn something, be entertained, or some combination of those. It's the difference between “meh, that was okay” and “I have to share this with a friend right now.” I decided to plot this out to visually show this: ​ Let’s talk about each of these 4 quadrants: * “Don’t Stay Here” - on the bottom left are the people who have “meh” content and don’t have any momentum. I just labeled this one “don’t stay here” because honestly, most of us start at this point. We’re figuring it out, and that’s okay. If you stay there too long, you’ll fizzle out. And if you’ve been at this a while and are still here, something needs to change. * Hard Mode - the bottom right are the people who are creating so much momentum, but their content isn’t that good. The people they are attracting are leaving and feeling let down. I call this hard mode because if they just put a little more effort into their work, the momentum they worked so hard to build would pay off and they’d find themselves in the “Rising Creator” space. Life would be easier. * The Rising Creator - the top right is where insanely valuable content meets consistent distribution. Your work compounds. People share it for you and growth starts to feel easier. * The last one is what I call The Hidden Genius. These are the people who work so hard at creating great work, but don’t spend any time on promotion. They aren’t willing, or are too afraid, to put their craft out into the world. After this talk, I had more than a handful of people tell me they resonated heavily with the “hidden genius” side of things. And that always breaks my heart. --------------------------- ​The Richest Place on Earth --------------------------- There’s a quote I keep coming back to, from the great Les Brown: “The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.” - Les Brown That absolutely wrecks me every time I think about it. People didn’t give life to their ideas. Whether it was fear, social norms, or just never feeling ready - their genius stayed buried. And that sucks. ------------------------- ​What is a Hidden Genius? ------------------------- A hidden genius is someone who pours days, weeks, sometimes months or even years into making something genuinely great. They put their heart and soul into it, giving everything they can - but they never share it with the world. Maybe they hit publish. But they don’t tell anyone. They don’t talk about it. It just sits out there, undiscovered. I see it constantly. So many creators are deeply talented, deeply committed to their craft. But they’re so focused on the work itself that they completely neglect the other half: getting it in front of people. ---------------------- ​Why Does This Happen? ---------------------- There are a few layers here, and I’ll call out 3 of them. There are probably many more to add to the list, but I think 90% of them boil up to this first one. Fear. ----- Fear of looking dumb. Fear of getting feedback you don’t want to hear. Fear of saying something stupid. Fear of this thing you’re so tied and so excited by, not getting the feedback you want to hear. Or fear of what people will think - friends, family, even some random stranger on the internet. You see all those negative comments online and think, “Can I handle that? Can I sustain having people throw negativity at me after I’ve poured my heart into something?” But fear comes in many shapes and sizes. This whole thing is scary. I’m not going to pretend it isn’t. Perfectionism. -------------- As a creative person, you have great taste. And it becomes excruciatingly painful how far apart you are now, from being “good” at a thing. But that’s the name of the game. In an interview in the early 2000s, Ira Glass, host of This American Life, said one of the most profound things ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/48hvh7uml2e3lxsq/aHR0cHM6Ly92aW1lby5jb20vODUwNDA1ODk= ) I’ve ever heard on this topic: “All of us who do creative work … we get into it because we have good taste. But it’s like there’s a gap, that for the first couple years that you’re making stuff, what you’re making isn’t so good, OK? It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good.​ But your taste — the thing that got you into the game — your taste is still killer, and your taste is good enough that you can tell that what you’re making is kind of a disappointment to you.” That hits me like a ton of bricks every time I hear it. He goes on to say that this is the point where most people give up. They can’t stand how horrible their work might be, without realizing that it takes time to get better. And this perfectionism plays a HUGE role in keeping people from sharing their work. And even if you get past the fear and perfectionism, there’s another layer. The Moral Objection to Marketing. --------------------------------- A lot of creators (especially the really thoughtful ones) have this visceral reaction to anything that feels like “marketing.” You see the sleazy tactics, the clickbait, the noise from big corporations, and want no part of it. I get that. But by avoiding all promotion, you’re handicapping your own growth. You’re making it exponentially harder for anyone to find your work. And sadly, it’s usually the work the world needs the most. If your work is valuable enough, you are doing a disservice to the people who need it most by not sharing. You have this incredible knowledge, art, creativity that could actually change someone’s life and you’re not getting it into more hands because you “hate marketing?” If you’re not making any effort to showcase what you’re doing, you’re going to have a really hard time building an audience, growing your reach, and most importantly, making enough money to keep creating.​ ------------------- Be Your Own Johanna ------------------- Think about Van Gogh - the man never saw his work take off in his lifetime. He sold one painting while he was alive. One. His genius was only discovered after he was gone. How did he get famous after he had passed? His sister-in-law, Johanna van Gogh-Bonger, became his promoter. She organized exhibitions. She loaned paintings to galleries. She hustled her ass off to get his work out there. She spent decades doing this. And eventually, it worked. Van Gogh became one of the most recognized artists in history. But it took someone actively, relentlessly promoting his work to make that happen. If she hadn’t done that, his incredible work would have died with him. Even Van Gogh, one of the greatest painters who ever lived, needed someone to promote him. His genius alone wasn’t enough. Johanna was the one who got his work in front of people. If you’re just waiting to be discovered, you might be waiting forever. I’m not saying that newsletters are the same as famous paintings, but the underlying message holds true. Most of us don’t have a Johanna, so we have to be our own.​ -------------- Break the Seal -------------- There’s a creator named Colin Landforce who tweeted something recently that I loved. Colin is incredible at short-form video these days and well-known in the golf space for his content. He knows what hits, what doesn’t, and he’s become well known in the space, even teaching other creators how to create short-form video. When he got started with video a few years ago, his first ones were about basketball cards. It wasn’t that he was all-in on basketball. He loved basketball cards, but he didn’t think he was going to make money on cards. But he knew it was something he could talk about over and over again to break the seal of content creation. He used this to figure out what worked and how to create insanely valuable content. When he did make the switch to golf, he had learned so much about content creation that it became easier to stand out and not feel all the fear and uncertainty of being a complete beginner again. ​ ​source ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/wnh2h6uq7opd7lcl/aHR0cHM6Ly94LmNvbS9sYW5kZm9yY2Uvc3RhdHVzLzIwMzQwMjkwMTIzNjkyMzIxOTk= )​ I love that framing. Find something you’re willing to screw up in order to learn what works. Maybe it’s something you love but not quite the thing you want to do forever. If he had started with golf, Colin might not have put himself out there in the same way. I think it’s an incredible place to get started. Maybe even more so then when you find your true “thing.” This is one of the easiest ways to escape the Hidden Genius trap. Because when we find our thing, the topic we’re deeply passionate about, it actually becomes harder to share. You want to do it right. You don’t want to look like an idiot. The stakes feel so high. But there’s a learning curve to putting yourself out there. There’s a format you have to figure out. It’s a whole new game. And sometimes the best move is to practice with something that feels lower-stakes, just to build the muscle. The irony is that once you find the thing you’re most excited about, you get so nervous about messing it up that you freeze. Just know that momentum doesn’t come from going viral. It comes from consistently putting your work in front of people: sharing it, talking about it, and giving it multiple chances to be seen.​ ----------------- The Vicious Cycle ----------------- The vicious cycle of it all becomes one of doing nothing. You spend a ton of time on a piece of content. But you’re scared. You don’t share it. Nobody sees it. You don’t get good feedback, but you don’t get bad feedback either. And you start the next thing, and you don’t share that either. No feedback, just you, living in your head, thinking you’re on the right path without really knowing. Now you’re stuck in a cycle where your best work (the stuff you spent the most time on) never reaches anyone. You’re not getting feedback. You don’t know where you can improve. Hell, you don’t even know if you actually enjoy the topic, or just the idea of the topic. You might think something is your “thing” until you post about it a few dozen times and realize, “Nope, I’m done with that.” But without posting or sharing, you never figure that out. And to be honest, sometimes the reason it stays hidden is because it hasn’t been tested yet. Feedback helps turn good work into great work.​ ------------------------ It Never Fully Goes Away ------------------------ I don’t think we ever fully get past this. Every time you start something new, this fear can creep back in. I used to write deep dives every week, putting 40-60 hours into each piece - it became unsustainable as I wanted to podcast, and launch a community. But deep dives were the thing I had become known for. The reason people shared my work with others. So when I stopped writing deep dives, I felt like anything I published that wasn’t a full deep dive wasn’t “worthy.” I stopped posting much on social media, sharing those pieces with friends. Sure, they went out to the email list, but that was literally it. And you know what? People loved the shorter ones - and some even thought the shorter posts were deep dives anyway. So who was I to say my own work wasn’t valuable enough to promote widely?​ ------------------------------- The Real Cost of Staying Hidden ------------------------------- There are an infinite number of good ideas in the world. But ideas that never get shared for others to enjoy and learn from? They might as well not exist. Don’t let that be you. Your genius is too important to stay hidden. Even if it’s scary, even if you don’t feel ready, even if you’re not sure anyone will care, share it anyway. Tell a few people. Post it on social. Send it to a friend. Don’t worry about “building momentum” - just break the silence. The world needs fewer hidden geniuses and more people brave enough to share their creativity with the world. Don’t let the graveyard be the only place that gets to enjoy your work. ​ PS - This was a little difference than what I usually send, but it needed to be shared. Does this resonate with you? PPS - You can watch the full talk here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/n2hohquvqop4qzs0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1heDRfS1Z0YTJDNA== ). ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/reh8h9umd5rpdpb6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/8ghqh3uod5v8nehl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/vqh3hmuo0k76rxuw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6ul2k9p7nig/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/38ugdmer3dfkh2mm7z3srh4pvoo07s3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

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Such good stuff. I shared it in last week's email, but I got some messages that a few people missed it, so I'm sending a one-off email to make sure you don't miss this again ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ). It's run by my friend Nathan May. You might remember Nathan from our podcast, where he shared how his 1,500-subscriber newsletter helped him build a 7-figure agency in just 10 months. ( He is also the growth partner behind The Neuron, The Rundown, and Arnold's Pump Club, and many more newsletters we know and love. Well, Nathan is putting on 2 more live events ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) next week for you, where he's going to share that $10k/mo newsletter playbook, including: * The system for turning social media followers into email subscribers, consistently * How to choose a category where advertisers pay premium rates (and avoid the "trap" niches) * How to acquire subscribers who actually buy * Converting readers into revenue with products and services He's even sharing the email sequences and sales pages he used to do 7-figures in newsletter digital product and agency/coaching sales. (these are always my favorite to see, such juicy stuff! 🧃) There are 2 sessions next week for you to join: * ​Tuesday, March 24 ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) at 12:00 PM ET * ​Wednesday, March 25 ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) at 12:00 PM ET If you want consistent, reliable subscriber growth that drives revenue, instead of just watching your list get bigger and your bank account get smaller… 👉 Grab your seat for the workshop here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/n2hohquvqk9ed0s0/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= )​ Have a great weekend! Chenell ​ P.S. Both sessions have a 30-minute live Q&A, so if you want to ask Nathan anything directly, bring those questions. And not the softballs, ask him the tough questions! :) P.P.S. Don't forget to show up live. Nathan is notorious for sharing bonuses you only get on the call. ​ ​ ​ ​ Unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg ) | Update your profile ( https://preferences.convertkit-mail4.com/v8upmr90lmtrhv0lgontghv0dnpqobv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...engagement, CTR, and happy readers  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by: ----------------------------------------------------------------- ​The 90-Day Newsletter Blueprint ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= )​ ----------------------------------------------------------------- A free workshop on how to add $10k/month to your newsletter business (without a huge audience or expensive ads). In 2025 alone, Nathan May worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency. He works with some of the biggest newsletter brands in the world, including: * The Rundown * The Neuron * Daily Drop * Arnold’s Pump Club * Tyler Denk (CEO of Beehiiv) And dozens more doing $1M+ annually. He put all of his learnings in a 120-page playbook on how newsletters are getting to $10k+ per month without massive audiences or a ton of money. He calls it ​The 90-Day Newsletter Blueprint ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ). And he’s teaching it live this week for Growth In Reverse readers. 👉 You can learn more and sign up to attend the training Free ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ).​ -->Sign up for Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/8ghqh3uod0d0mqal/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8_dXRtX2NhbXBhaWduPUdyb3d0aGluUmV2ZXJzZSZ1dG1fc291cmNlPXBhcnRuZXI= ) Sign up for Free ↗ ( https://class.thefeedmedia.com/workshop-chenell-basilio/?utm_source=partner&utm_campaign=GrowthinReverse ) Want to get featured in front of 40k+ creators and founders? ​Check out the sponsorship page. ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/vqh3hmuo0x0xzgbw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ---------------------------------------------------- 🤿 The Simple Welcome Email Flow that Doubled His CTR ---------------------------------------------------- Newsletter welcome emails are usually forgettable. A quick "thanks for subscribing" page, maybe a bland welcome email, and done. Or worse, you forget to set one up, and are essentially ghosting your new subscriber. You've wasted the moment when your new reader is most excited about your work. This comes from the Strategy Breakdowns newsletter. The founder, Tom Alder, was able to get his CTR from 23% to 47.4% on his welcome email. Tom's welcome email is different from most. It's not even just the email, but his onboarding workflow is so effective at capturing that excitement. How did he do that? Well, it starts with his welcome email, which is super simple. ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx )​ If you're a visual person, I recorded a video walkthrough of this strategy here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx ). ​ -->See the strategy in action ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/l2heh6ul20208whg/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx ) See the strategy in action ↗ ( https://www.tella.tv/video/tom-alder-onboarding-walkthrough-happy-subscribers-lm-1-6q71 ) The Email --------- Here is exactly how simple the email is: ​ It's one of my favorite examples of a simple welcome email. There are a few reasons I think this works: * Personal opener with a photo of him waving. He's a real person, not a brand. * You understand the value proposition of the newsletter in one sentence. He tells you the result and time commitment, which keeps it simple. * 2 CTAs only: reply (engagement signal that helps with deliverability) and click to confirm. * The subtle surprise: clicking the confirmation link takes you to a full case study right now. He said "get tomorrow's case study" but you get one immediately. And it's his best piece of content, so you're getting bought in right away. The Numbers ----------- This new version took Tom's click through rate from 23% to 47.4% - which is WILD. 47% of new readers are clicking through. That's quite good. He essentially doubled his CTR by stripping the email back and keeping things focused. Not every scenario calls for this simple of a welcome email, but I think it could be worth a test. ------------------- 2. The 4-Hour Email ------------------- This next strategy comes from Jason Resnick at NurtureKit. Someone signs up for your lead magnet. They're excited. But then they don't open the delivery email because they got busy, forget, etc. The "4-hour email" recovers those missed connections (Craigslist, anyone? I miss the 2000s...) and starts a conversation while you're still top of mind. How It Works ------------ Set a trigger: if someone signs up for a lead magnet but doesn't click the lead magnet or free thing within 4 hours, send a second email automatically. 2 goals: * Make sure they actually get the thing they came for * Get a reply and warm up the relationship Let's walk through some examples. 4-Hour Email Examples --------------------- Version A: Simple and warm Subject: Did you get the [resource name]?​Hey [First Name],​Wanted to make sure you got the [lead magnet name]. Sometimes these get buried.​Here it is again: [link]​While I have you: what made you sign up? I'm always curious what people are working through.​- [Name]​ Version B: Personal, question-first Subject: Hey, did this get lost?​Hey [First Name],​Just checking in. I noticed you grabbed [lead magnet name] but I'm not sure the email made it through. Here's the link: [link]​Quick question: what's the one thing you're most hoping to figure out right now?​Talk soon,[Name]​ Version C: Super short Subject: Quick check-in​Hey, did you get the [resource name]?​[Link]​Let me know if you have questions.​- [Name]​ Results ------- Here are some results Jason shared from his experience: * Original email open rate: 81% * Subscribers who didn't open: 19% * Opened the 4-hour follow-up: 55% of that 19% * Click rate on follow up: ~10% * Unsubscribes from follow-up: 0 30 people got the follow up. And the best part? None unsubscribed. So if you were thinking you're bothering people, I'd push back there. I bet most people were grateful it showed up as a reminder. Setup Notes ----------- * This works in Kit or any ESP with an automation trigger. Beehiiv's automation flows should support it too. * Only send this to people who didn't click on the first email - that way your engaged subscribers won't see duplicate content. * Takes 20-30 minutes to set up and runs automatically from there. ​ ----------------------------------------------------------------- 💡Want more ideas like this? Check out The Growth Vault ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/m2h7h6u35g5gd2ul/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPWhhcHB5c3Vic18xMW1hcjIwMjYmdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPXlvdXR1YmU= )​ ----------------------------------------------------------------- The Growth Vault is where I document the growth systems behind successful newsletters. ​ ​ It’s a searchable, always-growing library of real strategies, examples, and breakdowns. You come in with a growth or monetization problem and leave with a specific move to make. 👉 And you get access to my full Subscriber Onboarding course ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/m2h7h6u35g5gd2ul/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPWhhcHB5c3Vic18xMW1hcjIwMjYmdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPXlvdXR1YmU= ) to help make sure the subscribers you work so hard to get actually stick around after they join. Or go listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/dphehmue6464lvfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TS19fRF8xbWJYaw== ) Dylan and I recorded about this one. ​​ ------------------------------------------------------------- ⏪ ICYMI: 5 Tactics You Can Use to Get More Opens & Engagement ------------------------------------------------------------- ​ Tom Alder's strategy was just one of the ones we covered on the podcast. The others we covered include: * How to better engage subscribers from recommendations * The strategy that deters unsubscribes and builds trust * One way to double your replies in the welcome email You can listen to that episode on Spotify ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/e0hph0u7vpvp8vs7/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNWpWalg2UlVFRnkzdmxmcjhSR3hsRg== ) or Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/7qh7h2u9lklkr5u9/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vY2EvcG9kY2FzdC9ncm93dGgtaW4tcmV2ZXJzZS9pZDE3ODExMTg4MjM= ), or watch it on YouTube ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/owhkhwuw9k9k2vsq/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl ).​​ -->Watch the Episode ↗ ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/dphehmue6464lvfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TS19fRF8xbWJYaw== ) Watch the Episode ↗ ( https://www.youtube.com/watch?v=SK__D_1mbXk ) ---------------------------------- 🪓 ​The tools I use in my business: ---------------------------------- * ​Kit ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/z2hgh7ue6464q2iz/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3Rvb2xz ): My go-to email platform for newsletters * ​ManyChat ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/p8hehqu46363nnfr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hbnljaGF0 ): The best way to drive email subs from social posts * ​RightMessage ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/x0hph3ue2r2r5qtg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3JpZ2h0bWVzc2FnZQ== ): personalize and segment your email list to earn more money * ​Snipd ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/6qhehoulrkrkm3h9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NuaXBk ): I've tried every podcast app - this is the best one by far. It's also what I use to do my research for deep dives. * ​Wisprflow ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/kkhmh2unwdwdkpak/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Zsb3cv ): The best dictation app I've used before. Let's you take notes while you walk, and even plan out content on the go. * ​Tella ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/58hvh8ugxvxvreh7/aHR0cHM6Ly9yZWZlci50ZWxsYS5jb20vcmV2ZXJzZQ== ): My favorite Loom alternative - creates professional screen recordings and videos for courses and content. The video above was recorded with Tella :) * ​Folk ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/25h2h9u39v9vmrf8/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2ZvbGs= ): My CRM and the best tool for keeping up with other creators and building stronger relationships. * ​Descript ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/qvh8h8udw7w7k7sg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2Rlc2NyaXB0Lw== ): the best editing tool for videos and podcast - as easy as removing words in a Google Doc. * ​Circle ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/g3hnhwum9d9dqlh3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NpcmNsZQ== ): the community platform I use to run Growth In Reverse Pro Any tools you use that I'm missing? 😬 Did you see my mini-rant ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/9qhzhdudwqwq5xbz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2ZlZWQvdXBkYXRlL3VybjpsaTphY3Rpdml0eTo3NDM4MjA2NTAwNDgyOTUzMjE3Lw== ) about why "What's your biggest challenge right now?" is a bad question to ask in your welcome email? ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/3ohphdu3momop9ap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/n2hohquvq8q87ku0/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/48hvh7uml5l5x2tq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774/wnh2h6uq75750rtl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/75u4z8k39zs8h6l9789szhwrvv3wnirlm9kx35d0nkvkprmq27wrpvggd3kd4266e9klxx5p4kl3vvkq0poolrew39mkdp48roovrl8074xrl20xwzwlq3rr63zinv774 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

You already have access to thousands of subscribers....you just haven't asked.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= )​ Happy Sunday I was in Austin last week for New Media Summit. I had a blast - and I got to meet a lot of you! That was definitely a highlight of the event. While I am an introvert through and through, I am also a huge fan of getting in person to meet others doing similar work. There's something magical about that experience. You feel much closer to someone you grabbed tacos with than you do after spending an hour on Zoom. It's awesome. 🌮 I also got to speak on stage at the event, and apparently they sold 550 tickets. So this was definitely the biggest crowd I've spoken to. Shoutout to Ethan for snapping this picture :) I'll post the replay of my talk up on our YouTube channel ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/m2h7h6u3v402mmal/aHR0cHM6Ly95b3V0dWJlLmNvbS9AZ3Jvd3RoaW5yZXZlcnNl ) when I get the recording back in a few weeks. And if you're new here from that event, thanks for joining! It's fun to have you here! I'd love to hear what your favorite part of the event was? There were so many good ones. And so much good food in Austin! Anyway, let's get into it. First, let's thank the sponsor of today's newsletter, Olly Richards. Brought to you by: Olly Richards -------------------------------- ------------------------------------------------- How Does A $10M Education Business ACTUALLY Work? ------------------------------------------------- Want to see behind the scenes of a $10M online course business? Olly Richards ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) started life as a jazz musician, then taught English around the world, and ultimately built a $10M online education empire. He’s written an extraordinary 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) explaining how his business works. And it's one I've featured in my deep dives before because it's insanely valuable. This detailed guide covers everything from 10 years of building: * Initial struggles * Breakthrough strategies * Team building * Finance * Marketing automation * Lifestyle lessons If you’re an educator, creator, coach, or online business owner, this case study provides a rare, behind-the-scenes look at how a business like yours can scale to 7+ figures. 👉 Grab the full 118-page case study ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) for free.​ -->Download the Full Case Study Free ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/l2heh6ulexvq6lsg/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1naXI= ) Download the Full Case Study Free ↗ ( https://ollyrichards.co/newsletter-gir ) Want to get featured in front of 40k+ creators and founders? ​Check out the sponsorship page. ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/dphehmuevpwd85al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3Iv )​ ​Read the full article online ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv )​ ----------------------------------------------------------------- 🤿 4 Creators Who Grew Their Newsletters By Borrowing Other People's Audiences ----------------------------------------------------------------- There's a faster path to newsletter growth than building your audience from zero. Step 1: Find someone who already has the audience you wantStep 2: Figure out how to be useful to them and their audience That's the simple version of the strategy. And today I'm sharing 4 creators who used that in completely different ways. We get into so much more good stuff: * Guests posts driving 700 subscribers * 10,769 new readers from strategic collaborations * Over 1,100 subscribers and a full month of content from one event * How Amanda turned collaborations into a system Plus, I'll share the most effective collaboration I've done to date. And a teaser to what's coming next month :) You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv ). Or go listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/7qh7h2u9qnpdwdu9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1hYnAwa1BFX005QQ== ) Dylan and I recorded about this one. ​​ -->Keep Reading ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/e0hph0u76rwmq5s7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMv ) Keep Reading ↗ ( https://growthinreverse.com/creator-collaborations/ ) ​ ----------------------------------------------------------------- ⏪ ICYMI: The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- ​You can read the full article here. ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. ​ We got the chance to have him on the podcast recently, and it was an interesting conversation to say the least :) We get into so much good stuff: * The 2 numbers Matt pays attention to most * How they got their first 100k subscribers (using automation!) * The sponsorship strategy that let's THEM fire bad sponsors * How Matt has been able to stay focused on this business for almost 2 decades And so much more. You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ).​ -->Read the Full Article ↗ ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/z2hgh7uenlr5p6iz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Read the Full Article ↗ ( https://growthinreverse.com/matt-paulson/ ) ​ PS - I've been hanging out with Claude code a bit. It helped me build out a fancy table of contents for each post on the website. Let me know what you think! :) PPS - I'm getting ready to start some seeds for my garden. Any other gardening people out there? 🌶️ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/p8hehqu4mq5rgohr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/v8upmr90lmtrhv034d0cghv0prm3ktv270le6rxk9l8ldv7mw45vd8qqx6lxgw33o0l2eerdgl2688lmkdzz2vo5607lxdgnvzz8v2nk4gev2wke5p52m6vv36ptr5xxg/x0hph3ueoqdk96tg/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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Tom successfully launched a paid tier for his newsletter, pulling in over $50,000 in the first few days with 500+ paid subscribers. And he did it all while working a full-time job. ​ We had Tom Orbach on the podcast ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/wnh2h6uqnvvdexfl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj12RC14ZGU1a1E0UQ== ) back in July, and he shared the strategy he used that brought in $50k in 9 days during the launch of his paid newsletter. While I don't plan to launch a paid newsletter, I am getting ready to launch something, and wanted to revisit his strategy. I figured I might as well share that with you. Even if you're not launching a paid newsletter (I'm not either), but this strategy can be replicated for all kinds of products. Tom was kind enough to sponsor this edition as well, so make sure you check out his newsletter ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= ) to say "thank you!" and keep this content free. Speaking of free, keep reading to learn how to win your own free subscription👇 I'm a paying member of Marketing Ideas ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= ), and always get value from Tom's work. ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/48hvh7umvqq34msq/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvZnVsbC1saXN0P3I9M3h5azc= )​ ----------------------------------------- The 2 Rules Tom Followed Before Launching ----------------------------------------- I feel like a lot of people launch too early, thinking they can just come up with something super early and make a bunch of money from it. But Tom waited 2 years before launching a paid newsletter. This strategy isn't for everyone, but even if you do launch something earlier than that, the way he went about these next steps was very interesting. He had 2 non-negotiables before launching: 1. Build a big enough audience first. He wanted to prove to himself he could actually grow a substantial free newsletter before "earning" the right to charge for it. 2. Have a real plan. Instead of silently having a "by the way, there's a paid tier if you want it" approach. He put together a proper, thought-out launch strategy. Here are some of the pieces of that launch plan. ------------------------------------- The "Non-Calculatable" Offer Strategy ------------------------------------- Tom said that the problem with most paid newsletters is they're too easy to calculate. What does he mean? "4 emails a month for $20? That's $5 per email." The moment people can break down your offer into a simple cost-per-unit, you're competing on price. And that's not where you want to be. So he made his offer deliberately impossible to calculate by including: * Weekly premium marketing ideas (the best ones he'd been holding back for 2 years) * A 400-page PDF book (yes, seriously) * Archive access to all past premium content * A structured community launching a few months later with scheduled discussions, AMAs, and expert interviews You can't divide that by 4 emails and call it $5 each. Tom uses this same approach for everything he sells—even his corporate workshops include one-on-ones with leadership and follow-up AMAs, making it much harder to reduce to some kind of "cost per minute" calculation. -------------------------------------------- The Surprise Launch (No Teasing or Waitlist) -------------------------------------------- This breaks every product launch formula you've ever read. Tom didn't have a pre-launch sequence, a waitlist, or "coming soon" teasers. Just...boom. Wednesday morning he sent an email out saying, "Here's the paid plan." His reasoning? "If I tease them and they cannot pay, how will it help me?" Fair point. But I did push back on this with him. I actually think teasing things and creating some kind of curiosity beforehand is beneficial. And he admitted a waitlist would probably work well too—it just felt too complicated to manage manually in Substack. ---------------------------------------- The 9-Day Launch Sequence That Did $50K+ ---------------------------------------- Here's where the fun part begins. Many of us get caught up thinking we're emailing too much. But Tom knows better and made a legit plan for emailing enough during this window. He sent 1-2 emails per day for 9 days straight. I'm not telling you this to say you need to send that many, but using it as an example that generally we need to be emailing more than we are comfortable with. Here are how those emails broke down. Days 1-2 (Wednesday-Thursday): * Wednesday morning: Long-form launch email with social proof, full offer details, and 24-hour discount He had a fast-action pricing which got you $99/year for the lifetime of your subscription. After that, it was gone. ​ * Wednesday evening: Reminder (not just "hey don't forget about this" but he added value and more hints about what was coming) * Thursday: Another message about the sale * Thursday evening: Final reminder before price increase Day 3 (Friday): * Book launch. Yes you heard that right. Tom put out an entire book during this launch, and you could only get it by subscribing ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/reh8h9um4vvpgxb6/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tL3AvdGhlLXF1aWNrLXdpbnMtdGhhdC05OS1vZi1tYXJrZXRlcnM_cj0zeHlrNw== ). And then he separated it from the main launch so it gets its own spotlight. Every paid subscriber got the PDF version free. Days 4-9: * Saturday: FAQ about the book * Sunday: First chapter of the book free, "subscribe to read the rest" * Monday: Sharing social proof from first 5 days * Tuesday: Smaller sale announcement (ending Friday) * Wednesday: Reminder (sent only to most engaged subscribers) * Thursday: one final reminder * Friday: was the launch of the first paid post He segmented some of these emails to only go to his most engaged 2,000 subscribers to avoid fatigue and an increase in unsubscribes. ------------------------- What Actually Worked Best ------------------------- While Substack has (a lot) of limitations, when you launch a paid newsletter there, you can see exactly which emails drove paid conversions. His winner? The Wednesday evening reminder—the one with the most urgency. "10 hours left for the one-time sale." This isn't surprising, right? If you've read anything about launches, there is always an urgency towards the end when people realize this is their last chance. The email that drove the second most subscribers? The one about his book launch. People really wanted that 400-page PDF of Marketing Ideas. ​ Because of the book options, Tom expected people to subscribe for one month just to grab the book, then cancel. But 30 days later, almost no one unsubscribed. I love hearing this because while some people probably intended to cancel, he was giving out enough value that they stuck around. ---------------- The 2-Year Setup ---------------- None of this would have worked without the non-obvious point that Tom spent 2 years giving away insanely valuable content for free. He didn't even have sponsors during this time. He also said he intentionally held back some of his best marketing ideas because "if everyone started using them, they'll lose their power." He wanted to save those for a smaller, paid audience. ------------ My Takeaways ------------ If you're thinking about launching a paid newsletter (or anything!): * Don't launch too early. Build trust first. As Gary V. would say, Give, give, give, and give some more before you ask. * Make your offer non-calculatable. Bundle things that create intangible value, not just "X posts per month for $Y." * Send more emails. Send 3x more email than you think you need to. Including value in these emails too so you'll feel less cringey about it and build in more goodwill with your readers. * Use real urgency. Limited-time pricing works because it works. You're not going to see that "launch" pricing offer from Tom for a while (if ever again). * Segment your emails. Protect your list by sending some messages only to your most engaged readers. And yes, you can do this a little bit with Substack, so don't let that hold you back. * Launch with a book? Now I realize this one is hard. But I think it works because it was this extra thing you get for free. And because it is hard to do, most people won't put in the effort so you'll definitely stand out. The best part of this launch? Every week after subscribing Tom is proving why it is worth it to be a paid subscriber. His content is insanely valuable. Even if you can't or don't want to pay quite yet, check out Tom's free newsletter. ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 )​ He gives away a lot of value each week, and I'm always excited to read the newsletter. 💡 Want a FREE Subscription to the Marketing Ideas Newsletter? ------------------------------------------------------------- Each week, Tom puts together hand-picked marketing ideas, real-world examples, and in-depth guides you can use to grow your newsletter and/or product. Tom has over 10 years of real-world experience as a growth marketer, so these aren't run-of-the-mill ideas you've heard before. I reached out to Tom to see if he would give away an annual subscription so you can get access to all of this for free. And he said yes! Here's how you can enter to win: * ​Subscribe to the Marketing Ideas newsletter ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 ) (free is fine) * Reply to this email letting me know you did that * I'll enter you to win a free annual subscription 📬 Reply to this email by Wednesday at midnight (EST) and I'll choose the winner Thursday morning. Good luck! -->You can sign up here ↗ ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/n2hohquvm554z3c0/aHR0cHM6Ly93d3cubWFya2V0aW5naWRlYXMuY29tLz9yPTN4eWs3 ) You can sign up here ↗ ( https://www.marketingideas.com/?r=3xyk7 )​ --------------------------------------------- 🎙️ The State of Email in 2026 with Jay Clouse --------------------------------------------- I was the Creator Science podcast ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/08hwhgu2vww43qhp/aHR0cHM6Ly9wb2RjYXN0LmNyZWF0b3JzY2llbmNlLmNvbS9jaGVuZWxsLWJhc2lsaW8tMi8= ) recently, and we chatted about everything from the future of newsletters, to growing without social media. Jay also made me play "Kiss, Marry, Kill" with the 3 of the bigger newsletter platforms. 🫣 ​ Did you get to listen to this one yet? I'm getting good feedback from this one, so I wanted to make sure you saw this. You can listen here on Spotify ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/8ghqh3uozpp8mwtl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvM3dXTTNpTERaZFh5OUZJNmRzVkFrZT9zaT0yNDVjMDVjZDE2MDE0OTA2 ) or over on Apple podcasts ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/vqh3hmuol336zlcw/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9jaGVuZWxsLWJhc2lsaW8tdGhlLXN0YXRlLW9mLWVtYWlsLWluLTIwMjYtZ3Jvd2luZy9pZDE0OTg4MDEwNjQ_aT0xMDAwNzQ3ODMxMTI5 ). ----------------------------------------------------------------- ⏪ The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. ​ The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. You can listen to or watch this episode on: * ​Spotify ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/l2heh6ulevvp82fg/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvNUtoTVQ3N21WVFJlbEt5U29TelJLQj9zaT0yMTliNzU3Y2MzNjQ0MGJj )​ * ​Apple Podcasts ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/m2h7h6u3v00xdztl/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9oZS1zcGVuZHMtJTI0MW0tcGVyLW1vbnRoLW9uLWFkcy1hbmQtbWFrZXMtJTI0NTBtLXBlci15ZWFyL2lkMTc4MTExODgyMz9pPTEwMDA3NDc5OTk2OTY= )​ * ​YouTube ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/dphehmuevwwxlgal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TajU4WjFvc09KNA== )​ I also put together everything into an article ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/e0hph0u76wwz83a7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) if that's more your style :) -->Keep Reading ↗ ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/e0hph0u76wwz83a7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Keep Reading ↗ ( https://growthinreverse.com/matt-paulson/ ) That's it for this one. I hope you have a great week! Chenell ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/7qh7h2u9qpperra9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/owhkhwuwplle2qtq/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/z2hgh7uenrrzqmiz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth In Reverse ​​Change your email address here ( https://preferences.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0/p8hehqu4m55enear/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to completely be removed? You can unsubscribe ( https://2ed903a4.unsubscribe.convertkit-mail4.com/xmu6lmo4rli6hpo3lkkh5h2ddrdlltgdmv89ze42n8k85gmxrpog5kqq4z846rww0v8d99e568dzkk8x2533dg0ozvm84567g33kgd72p69gdr29olodxzggwzlbdwkk0 ) if you want to.

(Hint: It's Not Email)  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​5 Steps to Legally Protect & Grow Your Online Business​ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ ----------------------------------------------------------------- If you’re running an online business, there’s legal groundwork you probably skipped. 🫣 ----------------------------------------------------------------- I don't say that to scare you, but it's true. Most people I know did an amazing job getting started. They found clients, made money, and built solid momentum. What almost no one helped them do? Make sure the business was legally set up the right way. That’s why I’m sharing this free workshop. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ On February 9th (tomorrow!) at 3pm EST, Sam Vander Wielen is hosting a free, live legal workshop called 5 Steps to Legally Protect & Grow Your Online Business in 2026. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ Sam has helped over 150,000 online business owners get legally sound without drowning in legal jargon. And she's not the stuffy lawyer type, she's from Philly, and tells it like it is :) In this training, she’ll walk through: * The 5 things you should have in place before accepting money online * How to form your business (and whether an LLC or sole prop makes sense) * What business insurance actually protects you from * How to stay compliant if you offer things like coaching without a license * A clear legal to-do list, whether you’re in year 1 or year 10 There’s live Q&A at the end, and if you can’t make it live she'll send you the replay (but you have to register to get it!) If you want to build something sustainable without legal guesswork, this is worth an hour of your time. 👉 RSVP here for the Free workshop ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== )​ (And do it today because it happens at 3pm EST tomorrow!) -->Save Your Spot Here ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== ) Save Your Spot Here ↗ ( https://samvanderwielen.samcart.com/referral/Legal-workshop/3pk93AjkTYJWEaFI ) ----------------------------------------------------------------- 🤿 The Money Button That Earns MarketBeat $1M a Month (Hint: It’s Not Email) ----------------------------------------------------------------- ​You can read the full article here. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ Matt Paulson started making money online in middle school with a GeoCities website that earned him $25-50 a month. Almost two decades later, MarketBeat brings in mid-8 figures annually with 20 employees and 17 million email addresses in their database. The wildest part? A third of their revenue comes from SMS. Not email, not their website, but text messages. ​ We got the chance to have him on the podcast recently, and it was an interesting conversation to say the least :) You can watch the full episode on YouTube ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/x0hph3uekm2x7xtg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9U2o1OFoxb3NPSjQ= ), or listen to the podcast ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/6qhehoulx4r02xu9/aHR0cHM6Ly9wb2RjYXN0Lmdyb3d0aGlucmV2ZXJzZS5jb20vZXBpc29kZXMvaGUtc3BlbmRzLTFtLXBlci1tb250aC1vbi1hZHMtYW5kLW1ha2VzLTUwbS1wZXIteWVhcg== ) on your favorite podcast platform. ----------------------------------------------- Phone Numbers Are Worth 5-10x More Than Emails? ----------------------------------------------- While most newsletter creators obsess over growing their email list, MarketBeat is building something they say is even more valuable: a database of phone numbers. “A phone number is probably worth five to ten times more than an email address,” Matt said. Their monthly Twilio bill runs $300,000-400,000, but it’s seems like it’s 100% worth it. One text message to their list can generate $5,000-10,000 or more in revenue. I signed up and got some of these to show you: This isn’t my cup of tea, so I unsubscribed after a few days, but I can see how this works But you can’t just send out your free content. “You probably have to be at least 50% ads, otherwise it’s just not going to pay for itself,” Matt said. When he sends a text to his full list, it costs at least a few thousand dollars. So every text needs to at least break even on that send cost. They’ve built 3 separate SMS lists, and they’re strategic about collecting numbers. ---------------------------------------------- The 4-Channel Strategy That Changed Everything ---------------------------------------------- Most newsletter operators celebrate getting one email address. MarketBeat collects four different touchpoints from a single visitor: * Email subscription to MarketBeat * Email subscription to their Beehiiv list (American Market News) * SMS subscription * Web push notifications “If I can communicate four or five different ways with people, it’s a lot easier to break even than if I just have one email subscription,” Matt says. This multi-channel approach makes their paid acquisition work. They spent $11 million on ads last year and are targeting $20 million this year. That’s only possible because their funnel is so profitable. I don’t hear a ton of people talking about push notifications these days, but Matt still seems excited about them. Here is a screengrab of what that signup looks like: ​ This kind of notification would make sense for someone interested in timely stock news. ----------------- The Money Machine ----------------- After someone signs up for their newsletter, they go through 4 to 5 offer screens. Each page is dynamically optimized based on what’s performing best across their various co-registration networks and their own ad inventory. ​Keep reading about MarketBeat's Money Button here. ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= )​ We get into so much more good stuff: * The 2 numbers Matt pays attention to most * How they got their first 100k subscribers (using automation!) * The sponsorship strategy that let's THEM fire bad sponsors * How Matt has been able to stay focused on this business for almost 2 decades And so much more. You can read the rest of this here ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ). ​ -->Get the Full Money Button article ↗ ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/p8hehqu4re687xcr/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21hdHQtcGF1bHNvbi8= ) Get the Full Money Button article ↗ ( https://growthinreverse.com/matt-paulson/ ) ​ PS - I know the legal stuff seems like overkill, but there are a number of "gotcha" style lawsuits going around right now, so this isn't something to save for another day ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/z2hgh7ue5z60dpiz/aHR0cHM6Ly9zYW12YW5kZXJ3aWVsZW4uc2FtY2FydC5jb20vcmVmZXJyYWwvTGVnYWwtd29ya3Nob3AvM3BrOTNBamtUWUpXRWFGSQ== ). PPS - Obviously, I'm not a lawyer so don't take my legal advice. But Sam is and I highly recommend her work. ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/kkhmh2unzpw49rfk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.convertkit-mail4.com/0vu59kpzv9b9h9vkn07slhv88r855sgxd0p8k7m3npop5gd6v9qg5oeemkpmlvzzw0px8875lpxkoop635rrxgwqk0dpm5l2grrogx239l8gxv38q4qx6kggzk4b7eqqk/58hvh8ug3wxl9xf7/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? 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If you're like me, you're doing it all wrong.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​The $10k Brand Deal Challenge ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/kkhmh2unzvrqzpbk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9MQ== )​ ----------------------------------------------------------------- ​He's Made Millions from Teaching Others How to Land Sponsorships ----------------------------------------------------------------- He’s made over $5 million from brand deals and sponsorships alone. And now he teaches others how to do the same with his newsletter and brand called Creator Wizard ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/7qh7h2u9d5q7dgb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3J3aXphcmQv ). ​ There are very few people who have been on both sides of the negotiation table when it comes to brand partnerships: * Having the experience in closing millions in deals for their own personal creator brands * And knowing what the brands are looking for in their negotiations Add on top of that a teaching mindset and there might only be one person who is the perfect combination of these things. His name is Justin Moore. -------------- How It Started -------------- In 2009, Justin's wife April launched a beauty YouTube channel. He edited her videos, and when brands started paying for sponsorships, Justin, who was in business school at the time, jumped in to negotiate the deals. ​ He got good at it. Really good. After years of running these partnerships, Justin saw other influencer friends struggling with the same challenges. He already had the brand connections, so he launched Trending Family, an influencer agency connecting lifestyle creators with sponsors. Seven years later, he had to shut it down. But that "failure" became his greatest asset. Running the agency taught him exactly what brands want, what they'll pay, and who makes the decisions. Combined with his YouTube experience, he understood both sides of the table better than almost anyone. Today, Justin runs Creator Wizard, teaching creators how to land and negotiate their dream brand deals. And he's perfectly positioned for it: he's lived the entire journey, from editing his wife's videos to running a seven-figure agency. ---------------------- How Justin Makes Money ---------------------- Justin is one of those “under-the-radar” creators who’s quietly lots of money. And it’s not like he isn’t talking about it, but if you look at his follower count and email subscriber numbers you might write him off. Well, you’d be making a huge mistake because there is a lot we can learn from Justin’s business. So let’s dig into how he’s making his money today. Brand Deal Wizard ----------------- ​Brand Deal Wizard ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/owhkhwuwxdpvp3fq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtd2l6YXJkLw== ) is Justin’s course where he teaches you the full process of finding, pitching, closing your dream brand partnerships. ------------------------------- ​​The $10k Brand Deal Challenge ------------------------------- Justin started running a live 4-day $10K Brand Deal Challenge to show creators how to pitch, price, and close high-value sponsorships ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/z2hgh7ue5xnvn4sz/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9Mw== ) the right way. And the next one starts tomorrow! ​ From February 2nd to 5th, he’ll walk through: * How to build a $10K+ brand deal offer * What separates premium deals from low-paying collabs * How to turn one-off sponsorships into recurring partnerships * And how to get more brands to say YES! ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/p8hehqu4rom0m2ur/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9NA== )​ I'm not kidding when I say that Justin is the real deal. He's helped people like Ali Abdaal, Jay Clouse, and more of your favorite creators exponentially grow their sponsorship revenue. The challenge is $47 (normally $97) and includes $590 in bonuses, including Justin’s Sponsor Magnet book, negotiation scripts, proven templates, and more. If you want to start taking sponsorships more seriously this year, you've got to join this challenge. 👉 Join the $10K Brand Deal Challenge here. ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/x0hph3uek0o6ozbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLw== )​ (And do it today because it kicks off at 1pm EST tomorrow!) -->Save Your Spot ↗ ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/6qhehoulxezgz6a9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLz9yZWY9YnRu ) Save Your Spot ↗ ( https://growthinreverse.com/brand-deal-challenge/?ref=btn )​Also, this isn't a "real" sponsorship, but I do earn a commission if you make a purchase, at no extra cost to you. Brand Deals & Sponsorships -------------------------- It would be crazy to talk about the “brand deal” guy and not mention his own brand deals. Justin works with sponsors for his YouTube channel, newsletter, etc. When he had a 3,000-person email list, he told Nathan Barry ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/kkhmh2unzvrqr3sk/aHR0cHM6Ly9uYXRoYW5iYXJyeS5jb20vMDY4LWp1c3Rpbi1tb29yZS1nYW1lLWNoYW5naW5nLW5ld3NsZXR0ZXItc3BvbnNvcnNoaXAtc3RyYXRlZ2llcy8= ) he sold a $2k sponsorship deal. I’m not sure those numbers hold up if you extrapolate them out to the 35,000 subscribers he has now, but Justin is a deal-making machine so it’s possible. The Wizards Guild ----------------- Justin runs an asynchronous coaching program called The Wizards Guild ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/58hvh8ug32q8q9b7/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3dpemFyZHMtZ3VpbGQv ), where people can pay $1k+ per month to essentially have his team there to answer their questions. The Book -------- Justin wrote a book outlining his whole process called The Sponsor Magnet ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/25h2h9u3lw6z67u8/aHR0cHM6Ly93d3cuY3JlYXRvcndpemFyZC5jb20vc3BvbnNvcm1hZ25ldA== ). While he probably won’t make millions from this book alone, the people who read it are going to be primed and ready for his other offerings. Sponsor Games Event ------------------- Justin launched an event last year called Sponsor Games ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/qvh8h8udepz5zrhg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nwb25zb3ItZ2FtZXMv ). I went to this and it was AWESOME. If you get a chance to go this year, you absolutely should. He turns learning into a fun, group activity – I haven’t laughed that hard and been more engaged in a while. ​ ------------------------------------- The Growth Timeline of Creator Wizard ------------------------------------- Let’s take a look at Justin’s growth timeline to see how he’s built up his newsletter and audience. Of course, I could drag this growth timeline out to the early days and start it in 2011, but I feel like that dilutes the story of his current business. Just keep in mind that he has years of experience in the creator and sponsorship space. ​ You can see a big jump around the beginning of 2023. We’ll get into more on that later, but I wanted to show you this big spike in a timeline form. --------------------------------- The Growth Levers of Justin Moore --------------------------------- Justin’s business is one of the most straightforward I’ve researched, but also one of the most nuanced. Alright, let’s share Justin’s growth secrets. --------------------------- 1. Do the Unscalable Things --------------------------- While it can be easy to get bogged down with growth at all costs, and tactics that result in big numbers, Justin does a lot of “unscalable things.” He’s more focused on the quality of his subscribers as opposed to the sheer numbers. And shouldn’t we all? 1-1 Relationships ----------------- I don’t know if it comes from his experience building relationships with brands for 15 years, or it’s just his personality, but Justin is one of the most effective relationship builders I’ve ever seen. He and I can both walk into a room and meet the same 5 people, and Justin will walk out with each one’s number and a task to follow up on some collaboration they talked about. Me? I’ll meet them and maybe follow up with one of them. And it’s not some weird ploy to grow his business, he just loves being around people, helping others, and working together. He doesn’t waste any time finding a way to work with creators. This leads to all kinds of collaborations like: * Podcast guests * Resource swaps * Workshops * Affiliate partners * Clients and customers * Brand partnerships You name it, he’s done it. I could go on and on about this but I’ll stop here because it’s really that simple. Be a good human, talk to people, and follow up. 1-1 DMs ------- In the early days, Justin would direct message his new followers and tell them to sign up for his newsletter. He said that this led to connections and even people buying his course, so I’d say it was pretty effective. source Do I think this is the best, least cringey way to get people to sign up? No. And it probably won’t work as well today. But Justin is also shameless about promoting his content. Be Shameless ------------ Justin has no shame about being quirky to get attention and help creators. He’ll wear a cheesy shirt, a light-up backpack that tells people to subscribe, and even walk around a conference with a spinner to spread the word about getting people more sponsorships. ​ He’s having fun with his work, which builds affinity and gets people to remember you. Give First & Say Yes -------------------- One of the reasons he is so effective at building relationships is that Justin is one of those people who will help you regardless of how much he has on his plate. He thinks that giving first is the way to build a good business because he knows it comes back in the end, even if it’s 10 years down the road. The other side of this coin is saying “yes” to every opportunity. In a thread about his growth, he brings this up: source Even if there are 3 people listening, that’s 3 potential subscribers who can refer others to you and become customers. At the same time, you’re building a relationship with that podcaster or brand. And by the time you get invited to those podcasts that have thousands of listeners, your message will be refined and much more compelling for the people listening. So it’s a win-win. I really think 75% of his growth has stemmed from his ability to meet new people, and willingness to help others, but there are more tactics we can learn from. ----------------------------- 2. Become the “Guy” (or Girl) ----------------------------- When Justin started Creator Wizard, he was nowhere near as niched down as he is now. He was trying to help people with the overall “Business of being a creator.” He was talking about all kinds of things: * Email marketing * Social media * Monetization * Sponsorships * Affiliate partners * Finance for creators It was honestly a smorgasbord of anything you could think of around building a business. Sadly, people didn’t know what he did because he said he did it all. And his growth reflected that. Now, in hindsight, this looks so crystal clear it’s almost laughable: * He ran an influencer agency for 6 years helping creators land sponsorships * 80% of his tweets were about brand deals and sponsorships * His newsletter was all about sponsorships * He had even built a full-blown course on the power of sponsorships and how to do them well in January of 2021: ​ Even though he had such a unique experience in the world of sponsorships, he still continued to focus on the “business of being a creator.” Here is one of his tweets from June of 2021 where he was still on this path: source But one day in late 2021, a subscriber DMed him and told him to stop talking about anything but sponsorships and brand deals. Thankfully, he listened. Justin doubled down on his unique expertise of helping creators land brand sponsorships and deals. This was probably the easiest rebrand in history because he was already doing all of the things, it was more just fixing what he told people he did. He changed his Twitter profile to say: “Justin Moore | Brand Deal Coach” Although, he still had the “Teaching the business of being a creator” in the description Since he made that switch, he has exploded and become known as “The Sponsorship Guy.” If you’ve ever asked me about learning how to do sponsorships, the answer I’ve probably given you is to “Go watch Justin” or “sign up for Justin’s newsletter ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/7qh7h2u9d5q7dgb9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3J3aXphcmQv ).” Why? Because it’s so specific. And since that’s all he talks about, he’s gotten really good at his messaging. I don’t have to think twice about who to send people to. Brand partnerships = Justin Moore. If he had stuck with the whole “business of being a creator” thing, no one would know who to send to him and what he could truly help with. -------------------------------- 3. The Promise of Future Content -------------------------------- This might be my favorite part of Justin’s story. Note: I'm trying to give you as much as possible in the email, but these deep dives are way too long for that. You can keep reading here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/g3hnhwumgwr5rmc3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1tb29yZS8= ). ​ -->Read the rest of the Deep Dive ↗ ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/g3hnhwumgwr5rmc3/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi1tb29yZS8= ) Read the rest of the Deep Dive ↗ ( https://growthinreverse.com/justin-moore/ ) ​​ PS - I signed up for Justin's challenge (with my own money) because I want to take sponsorships a little more seriously this year. I'd love to see you there! ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/x0hph3uek0o6ozbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2JyYW5kLWRlYWwtY2hhbGxlbmdlLw== )​ ​ PPS - If you've ever wanted me to spend a day looking at your newsletter and helping you build a plan for growing/optimizing it, hit reply. ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/9qhzhdud4r0m0ziz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/3ohphdu3xg0l0zcp/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/n2hohquv20mpmea0/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8/48hvh7umw8vevwhq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.kit-mail6.com/d0umk96pokf0hod3gkesmhz22r244s298gvpkwozlvrv528d64325rnnokvox6eeqgv9ppw5xv9krrvdz5mm92q3kg8vo5x02mmr290z4xp296zp3739dk22ek7c0zpp8 ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

1,000 emails from one piece of content  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Brought to you by:​New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= )​ ----------------------------------- ​​🤿 The 1k Email Subscriber Formula ----------------------------------- I've talked to creators with 500k YouTube subscribers who can barely get 100 email signups from a video. Matt McGarry? He found a way to get over 1,000 email subscribers from a single video. And the best part is it's not some complicated funnel or paid ad strategy. He's using simple lead magnets, just executed really well. We recorded a podcast interview ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unz6prgrsk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9Y2pIVXFFWG9DQVU= ) with Matt recently. During our conversation, he casually mentioned that he had gotten "hundreds" of email subscribers from one YouTube video. I couldn't stop thinking about it. Right before we hit publish on the interview, I texted Matt to get an update. He later said it was more than 1,000 too. Crazy. In that text, he also casually reminded me that my slides for the New Media Summit are due this week, and I should focus on that :) Whoops. Sorry, Matt - the slides are almost done. 😬 Right now feels like a good time to mention today's sponsor, New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ). This was one of my favorite events last year (and I go to a lot of them!) How can you beat hanging out with hundreds of people who are excited about newsletters, email marketing, and audience growth?! I’m heading back again this year to speak about the newsletter growth strategies I’ve uncovered through my research. Dylan (podcast co-host) will be MC-ing the whole thing, along with an incredible lineup including people like: Codie Sanchez, Alexis Grant, Ryan Deiss, Matt Paulson, and more. I love getting in a room with other newsletter and media operators. Meeting new people, swapping ideas, and discovering businesses I’ve never heard of - the speakers are great, but the side conversations are the real magic. It's happening in Austin, Texas at the end of February, so us northerners can get a little break from the cold (we're currently getting up to 21 inches of snow, woof). But you might want to hurry. As of this morning, there are less than 50 tickets left. 👉 Grab one of the last 50 tickets ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) and come hang out and talk newsletters. We can even take a selfie if you'd like! I love meeting GIR readers :) -->Save Your Spot ↗ ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) Save Your Spot ↗ ( https://newmediasummit.com/?utm_source=GrowthInReverse&utm_medium=newsletter&utm_campaign=jan25 ) In our text message conversation, he said it had crossed a thousand and didn't show signs of stopping. Those "hundreds" had turned into over 1,000 subscribers from that single video. Naturally, as I do, I went down the rabbit hole to figure out how he did this so I could share it with you all. --------------------- Really, lead magnets? --------------------- You might be thinking - Chenell, lead magnets are old and lame. To which I would say you would be incorrect :) No, this is not a new concept, but the intentionality behind it feels really fresh. And it feels native to the piece of content you're already watching. It kind of reminds me of content upgrades from the 2015 era (am I dating myself?) The best part is that these videos, unlike other social posts, live on long past the typical 24-48 hours you get on other platforms. YouTube videos can be found YEARS later and you could still be getting email subscribers from those. ---------------------------- 🎥 Here’s the Full Breakdown: ---------------------------- These videos and details are typically things I share with people in Growth Vault only, but I couldn't keep this one from you guys. Here is the exact strategy Matt’s using to grow his email list using YouTube videos, and I recorded a quick video ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 ) to walk you through this full strategy. ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 )​Watch the video here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/58hvh8ug3kwqpxa7/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vaG93LXRvLWdldC0xMDAwLWVtYWlsLXN1YnNjcmliZXJzLWZyb20tb25lLXZpZGVvLW1hdHQtbWNnYXJyeS1nczB6 )​ If you're not a video person, you can read about this strategy below. ---------------------------------------------------- The YouTube Video That Drove 1,000 Email Subscribers ---------------------------------------------------- ​Here is the video ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/25h2h9u3l4x6rwa8/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0xSlZsVUpBYzZ0bw== ) Matt posted on YouTube about cohorts that ended up driving all of this growth. Naturally, this is a longer presentation, and people always want the slides. Why? Who knows, but people love that stuff. So, he gives them what they want…and more via a very well done lead magnet. -------------------------------------------- He promotes the lead magnet in a few places: -------------------------------------------- You can expand each toggle below to see more info and a screenshot 1. The video description ------------------------ He adds it to the video description, right at the very top so you don’t have to “expand” the description to see the link: ​ 2. Within the first 3-4 minutes of the video -------------------------------------------- He also calls out the lead magnet in the first few minutes of the video (3:35 to be exact) to let people know this even exists. He waits until after he’s told you why this strategy is worth your time and how valuable it is (it’s driven over $5 million in sales over the last 3 years). He’s got people at their peak excitement level at this point: ​ 3. The outro of the video ------------------------- After you’ve listened to the whole presentation, you’re bought in. So he reminds people again that they can get the slides and his upcoming guide on how to run a successful cohort. ​ 4. The pinned comment --------------------- This is the one people (including myself!) forget most often. But people do look in the comments, and when you have a pinned comment, it stands out quite a bit. ​ ⭐ Bonus: Introduce the lead magnet language ------------------------------------------- Another subtle thing Matt did in this one is starting to use the language around “crafting your cohort” right before he actually promotes the lead magnet. Here is the part of the transcript where he does this (about 30 secs prior to promoting it): He's introducing the exact phrasing he'll be using for the lead magnet “Craft your cohort” is not a typical phrase people are using around cohort courses, so this is smart. ----------------- The Custom Domain ----------------- Matt does something really smart with this: he’s using a custom domain. Instead of having a lead magnet that is hard to remember the URL, like growletter.co/p/how-to-run-cohorts, he created a custom domain for this one: ​ Note: it seems like he is planning to start a separate business around this concept so this makes sense. I probably wouldn’t do this for every lead magnet you create for YouTube. But if you have 2-3 “main” ones, I would absolutely do this. ​ -------------------------------- The High-Converting Landing Page -------------------------------- Here are 6 reasons this landing page is probably converting at a high rate (aside from the super warm traffic source): ​ 1. The “what” statement that acts as a pre-subheadline. ------------------------------------------------------- This is a very practical statement of what you’re going to get now and something to look forward to in the future. 2. The Sexy Headline -------------------- This is one of the most important parts of a landing page. Instead of “get the free download” or “subscribe to the newsletter”, he’s tell you the sexy version of what you’re going to get when you enter your email. 3. A “without” statement ------------------------ People are always going to have objections to what you’re offering. Even if it’s free, even if you’re paying them to download it. “This only works because of x, y, and z” With this statement, Matt is addressing some of the most common ones. 4. A form with minimal fields. ------------------------------ This sounds basic, but I can’t tell you how many times I see people asking for some conbination of: * First name * Last name * Email * Date of birth * Country * Phone number Keep it simple. What do you actually need to deliver them value? Usually, it’s some combo of name, email, or email and phone number like Matt’s doing. 5. A button that doesn’t say “subscribe” ---------------------------------------- Again, no one wants to subscribe to anything. It also kind of sounds like I’m going to have to pay. Find a clever way to use button text, and feel free to customize it to the landing page it’s on. 6. Call out box --------------- I love this addition. He’s adding social proof and a brief reminder of how this exact strategy has helped him earn $5 million. Once you subscribe, he sends you right to the slides: But he also sends you an email letting you know there is more coming: ​ Right now, he’s promoting the New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= ) because that’s his main focus in the business as it's only about a month away. But he can always update this email in the future to promote something else. ​ ---------------------- How to Replicate This: ---------------------- The strategy is simple, it's the execution that makes a difference. * Come up with an insanely valuable video idea * Share the slides, a resource, a checklist, plug and play template - something that is the next step people will want after seeing your video * Use a custom domain (optional) * Craft a high-converting landing page * Deliver the free thing right away * Add them to your welcome sequence, orienting them to exactly what they’ll start getting from you on the newsletter * Experiment, iterate, and test new ideas. Have you used lead magnets with video before? How'd it go? ​ ​ ----------------------------------------------------------------- 💡Want more ideas like this? Check out The Growth Vault ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls )​ ----------------------------------------------------------------- A peek inside the Growth Vault The Growth Vault is where I document the growth systems behind successful newsletters. It’s a searchable, always-growing library of real strategies, examples, and breakdowns. You come in with a growth or monetization problem and leave with a specific move to make. 👉 And you get access to my full Subscriber Onboarding course ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls ) to help make sure the subscribers you work so hard to get actually stick around after they join. -->Access the Growth Vault ↗ ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/qvh8h8udeo3zg5hg/aHR0cHM6Ly9wcm8uZ3Jvd3RoaW5yZXZlcnNlLmNvbS9ncm93dGgtdmF1bHQ_dXRtX2NhbXBhaWduPW1hdHRfMjVqYW4yMDI2X25ld3NsZXR0ZXImdXRtX21lZGl1bT1sZWFkbWFnbmV0cyZ1dG1fc291cmNlPWVtYWls ) Access the Growth Vault ↗ ( https://pro.growthinreverse.com/growth-vault?utm_source=email&utm_medium=leadmagnets&utm_campaign=matt_25jan2026_newsletter ) PS - Will I see you at New Media Summit ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/p8hehqu4rgemkxhr/aHR0cHM6Ly9uZXdtZWRpYXN1bW1pdC5jb20vP3V0bV9jYW1wYWlnbj1qYW4yNSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1Hcm93dGhJblJldmVyc2U= )? Reply and let me know if you grabbed your ticket! PPS - We chatted about all things newsletters with Matt in our podcast interview, which you can watch in full here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/kkhmh2unz6prgrsk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_bGlzdD1QTEk4MFBjZmg5S0Z4aHl0MHhrZDlVYklOdG5EX0RvdE5mJnY9Y2pIVXFFWG9DQVU= ). ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/3ohphdu3x4806pip/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/wnh2h6uqmxdn9zfl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/08hwhgu2ng4voohp/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://2ed903a4.click.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx/vqh3hmuome6lx4fw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://2ed903a4.unsubscribe.kit-mail6.com/mvupe8zq5et5hq2p48oamhrk950qqbqw04x6zm9l3xgxrq08pvoqrg559zx9npdd74xw66mrnxwzggx8lreewq7oz40x9rnkqeegqwklvn6qwpl6o2ow8zqqdz2h2mrrx ) if you'd like. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...how they get brands to pay for subscriber growth  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ ----------------------------------------------------------- The 90-Day Blueprint: Build a $10k/month newsletter in 2026 ----------------------------------------------------------- Last week, Nathan May held a live webinar only for Growth In Reverse readers. And he's doing it one more time! Come hang out for a live virtual event this week: The 90 Day Blueprint: Build a $10k/month newsletter in 2026 ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ This will be held on Tuesday, January 13th, at 3 pm EST. He'll break down their predictions for what's coming next: * Why the Ad Model is Broken – What changed in 2024/2025 that makes ads a terrible starting point for most newsletter operators * The $10K Blueprint – My step-by-step system for hitting $10K/month in revenue, even with a small list * When (and How) to Add Sponsorships – How to layer in ads as a bonus income stream * The Product Revenue Menu – The exact products and services you can sell, starting at 500-1,000 subscribers (with real examples and pricing) 👉 Grab your free ticket ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) to get the blueprint for adding $10k/mo to your newsletter. If you’re building a media, education, or newsletter business, this event is for you. -->Save Your Spot ↗ ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpv3ug/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) Save Your Spot ↗ ( https://class.thefeedmedia.com/workshop-chenell-basilio/ ) ------------------------------------------------------- 🤿 The Strategy That Doubled Their Daily Subscriber Rate ------------------------------------------------------- How The Dink Gets Brands to Pay for Growth ------------------------------------------ Thomas Shields launched The Dink ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/6qhehoul04d580f9/aHR0cHM6Ly9uZXdzbGV0dGVyLnRoZWRpbmtwaWNrbGViYWxsLmNvbS9zdWJzY3JpYmU_cmVmPWl3THpvaFF0dTM= ), a pickleball newsletter, in late 2020. By April 2021, he'd grown it to 9,800 subscribers in just six months—no small feat. Then he launched a referral program that I cannot stop thinking about. On launch day alone, referrals drove 94.8% of new subscribers. They effectively doubled their daily sign-up rate overnight. ​ Today, The Dink ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/kkhmh2un4p350zsk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3RoZS1kaW5rLw== ) has hundreds of thousands of email subscribers and 2 million followers across social media. It's become a household name in pickleball. And when you look at their growth timeline, you can pinpoint the exact moment everything accelerated: The arrow shows you the referral program launch day. Referral programs typically drive incremental gains. They're not "sexy" like paid ads or viral videos. But this is one of the most exceptional newsletter referral programs I've ever seen. On launch day, Thomas posted this, a sign of good things to come: ​ From my math, they were doing around 50 subs per day on average up to that point. The referral program effectively doubled their subscribers on day one. So what does this program look like, how did it help their growth, and why am I so freaking excited to share this with you? I broke down the full thing, how they implemented it, and some ways you can replicate this for yourself here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/7qh7h2u93em62qi9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RpbmstcmVmZXJyYWwtcHJvZ3JhbS8= ). -->Keep Reading ↗ ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/7qh7h2u93em62qi9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RpbmstcmVmZXJyYWwtcHJvZ3JhbS8= ) Keep Reading ↗ ( https://growthinreverse.com/dink-referral-program/ )​ How did I do with this one? --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTMmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ ⭐ ⭐ ⭐ ⭐ LOVED IT ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTMmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTQmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ ⭐ ⭐ It was good! ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTQmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) --> ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTUmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ⭐ Meh.. ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/owhkhwuw5e76m9sq/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM2OTU2P29wdGlvbl9pZD0xMzI5NTUmdG9rZW49cjh1eDkwNXE3OXRvaDNrNXoycXQyaGRvdnFtNjZobzZyMm1sbjl2dzdtNW14b3IwZDRrb3g1enp2bm12OGRxcXAybTZsbDl4OG02bjU1bTB3eGVlNm9wa24ycm12eDgzb2VlNW82M3c0OGxvNmR3bGtnazYwbm9vcW5nYjMwcnI3 ) ​ PS - You might have noticed that I'm testing out putting the full post in the email. If you liked this version better than the short summary with a link to read the full post, hit reply and let me know. PPS - 🐻🐻🐻🐻 ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/z2hgh7ue0z8k2xsz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/p8hehqu48el2w0cr/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/x0hph3uexmlpvvbg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2026 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7 )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://click.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7/6qhehoul04d58mu9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://unsubscribe.kit-mail6.com/r8ux905q79toh3k5z2qt2hdovqm66ho6r2mln9vw7m5mxor0d4kox5zzvnmv8dqqp2m6ll9x8m6n55m0wxee6opkn2rmvx83oee5o63w48lo6dwlkgk60nooqngb30rr7 ) if you want to. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Hey! Just one last reminder... Tomorrow at 12pm EST, my friend Nathan is hosting a free live workshop breaking down exactly how to build a $10K/month newsletter business (without relying entirely on ads). So if you'd like to finally turn your newsletter into predictable revenue in 2026, here's the link to grab your last-minute spot. ( https://click.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3uex6m743hg/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ 500+ newsletter operators have already registered, and we'd love to see you there! Chenell ​ P.S. Can't make it live? Sign up for the workshop anyway, and he'll email the replay to you after the event. But you have to actually sign up for the session to get the replay: click here to sign up ( https://click.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/x0hph3uex6m743hg/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ). If you show up live, you'll also get the Black Book of $1M Newsletter Products: 35+ offers that have scaled to $1M+ using newsletters. ​ ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | Update your profile ( https://preferences.kit-mail6.com/8kuwpeo3dpboh2w3gnqfkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...and see you later this week?  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ ​ Well hello! It's only the first Monday of the year, and I think I may have already gotten in over my head. You might remember my friend Nathan May from our podcast episode ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/z2hgh7ue0x5zg5az/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dD0zMnMmdj0tMWw3ZHlCeHh3TQ== ) where he shared how his invite-only newsletter helped him build a 7-figure agency in under a year. He has a wild story and has seen so much of the behind-the-scenes work of big newsletters. In 2025 alone, he worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency, including some of the biggest ones out there (like Beehiiv's founder, which is pretty cool). He knows A LOT of interesting newsletter stuff, so I asked him to share his knowledge with you all, and he agreed. Which is great! 👉 But here's the problem.... He said that he would run TWO sessions for Growth In Reverse readers ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY ). I got really excited until I realized that this means I am on the hook for getting people to both of them 🫣 So if one of your goals for 2026 is to take your newsletter seriously, add recurring revenue, or even just start the dang thing - I hope you'll come join us for one (or both) of these trainings. ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY ) It would be awesome if it wasn't just me and Dylan in the audience 😬 See you there? (please) Okay, onto today’s issue. ​ ------------------------------------------------------ 🤿 The ABC Content Strategy that led to 455k+ followers ------------------------------------------------------ He went from zero followers in December 2021, to amassing over 455k in 3 years. And over 65k email subscribers. ​ This is one of my favorite deep dives ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 ) because he started this social profile with a genuine desire to help people and save them money. And it's turned into an incredible business. Here are just some of the things I'll walk you through in this deep dive: 🐦 1. The Twitter Explosion. This started as an anonymous account, and within 14 hours he had 4,000 followers. Now he's at over 455k. We'll walk through exactly how he got there. 🔤 2. The "ABC" Content Strategy. He has a very specific content strategy building in sprints and creating a minimal calendar to keep track of it all. This was my favorite part of the deep dive. ♻️ 3. Content Flywheel. Over time, his content generates more followers and subscribers, and this flywheel is a self-perpetuating growth machine. I can't wait to show you the growth story in this week's deep dive ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 )! ​ -->Read the Deep Dive ↗ ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/x0hph3uex0kmg2hg/aHR0cHM6Ly90cmNrbHkuY29tL2c1UmR5NFY1 ) Read the Deep Dive ↗ ( https://trckly.com/g5Rdy4V5 )​ That's it for this week. I hope the first Monday of 2026 is fantastical for you. ​ - Chenell ​ P.S. So...I'll see you later this week ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/p8hehqu48orevmir/aHR0cHM6Ly90cmNrbHkuY29tL2R5NXVsbmpY )? ;) In all seriousness, I only promote things and people I genuinely trust and care about, so I know this is going to be valuable for you. I just really want to show Nathan how awesome the GIR crew is. ​ ​ ​ Chenell Basilio👋 Say hello on LinkedIn ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/6qhehoul0ex4qeu9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NoZW5lbGxjby8= ) and Substack ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/kkhmh2un4vzp7qhk/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNoZW5lbGw= )​ ​ ​ ​ Did someone forward this email to you? Sign up here ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/7qh7h2u935deg2s9/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t )​ Copyright © 2025 Growth in Reverse ​​Change your email address here ( https://preferences.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd )​​​​🥵 Need a little break from email overload? You can skip a few emails here ( https://click.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd/owhkhwuw5dxez2aq/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3Nub296ZS8= ).​​​Want to be completely removed? You can unsubscribe ( https://unsubscribe.kit-mail6.com/27uqlk6drlcoh8l88v6a3hgz5m744h0xvr7on9zdg7e7q0v623l0qe55zn7zm2ww4r7xoo9qm7xnee76dqppx04lnrv7zqmk0ppe0xkd3mo0x2dol8lx6n00wn8bnxwwd ) if you want to. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

...  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Happy New Year! I have big goals for 2026 (I'm guessing you probably do, too!). If your goal for this year is to: * Finally start a newsletter OR * Turn your newsletter hobby into a business that generates predictable revenue ....then this ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) is going to be a huge help. My friend Nathan May is running a live workshop in a few days that was practically built for you. You might remember Nathan from our podcast episode ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/7qh7h2u93d5v0qb9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0tMWw3ZHlCeHh3TQ== ), where he shared how his 1,500-subscriber newsletter helped him build a 7-figure agency in just 10 months. He’s one of my favorite people in this space, and we talk often, so I’ve had a front-row seat to the work he’s been doing. In 2025 alone, Nathan worked with 300+ newsletters through The Newsletter Accelerator and another 60+ inside his agency. He has hundreds of hours of call transcripts, thousands of DMs, and an unusually clear picture of where newsletter operators are getting stuck. His team uploaded all of that into ChatGPT, categorized the questions, and Nathan spent weeks building clear answers to the biggest growth, content, and monetization roadblocks. They took it all and built a 120-page playbook on how newsletters are getting to $10k+ per month without massive audiences or a ton of money. He’s teaching it live next week for Growth In Reverse readers: ​The 90-Day Newsletter Blueprint ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ): Adding $10k/month to your newsletter business (without a huge audience or expensive ads) Nathan and his team work behind the scenes with some of the biggest newsletter brands in the world, including: * Jay Shetty * The Rundown * The Neuron * Daily Drop * Arnold’s Pump Club * Jesse Pujji * Tyler Denk (CEO of Beehiiv) And dozens more doing $1M+ annually. That gives him access to off-the-record tactics most people never see. He's always sharing interesting case studies I've yet to see before when we chat so I'm excited to have him share some of that with you. You can learn more and get the full playbook for free ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ). This training walks through better ways to build a real, sustainable newsletter business, including: * Why sponsor-only newsletters are a bad business for most people * How to choose niches that actually scale * Content frameworks that convert * Growth strategies that work beyond the first few thousand subscribers He’ll also cover what changed in 2025 that will impact how newsletters make money in 2026. If you’re serious about building something sustainable with your newsletter in 2026, come join us (I'll be hanging out too!): 👉 Click here to save your spot ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= )​ And don't worry, Nathan isn't one of those people who just shares tactics without screenshots and proof. He'll share real sponsors, revenue numbers, and examples from top newsletters. Hope to see you there! Chenell ​ P.S. If you can’t make it live, register anyway ( https://click.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992/e0hph0u75mo9kma7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWNoZW5lbGwtYmFzaWxpby8= ) so you can grab the replay. ​ ​ ​ ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | Update your profile ( https://preferences.kit-mail6.com/8kuwpeo3dpboh2wep4khkhk6pm399ho6ex5ld20n35v5goek4mzogvpp0d5074wwqx56ll2g756dvv5kng996oqzdxe50g78o99vo68nm7lo64nlzrz6kdoowdrbzv992 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

good, better, best.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ Happy Sunday, How is 2026 just 11 days away?! 2025 flew by, and it's so easy to forget what happened. It doesn't help that I'm pretty bad at reflecting on past accomplishments. So I'm trying to do that today, and knowing that I have to send this email out in a few hours is giving me the constraint to do that. First, to all 41,324 of you. Thank you for being here. This was our first full year with a podcast. It helped me be more thoughtful about certain topics and talk through the things I'm writing about, which only helps clarify things. The podcast is also the thing that people tell me they like most - even more than my deep dives... But deep dives take 40+ hours, and the podcast, maybe 15? I pour my heart and soul into those deep dives, and yet you like the other thing better? Okay fine. No hard feelings...kind of. :) I wanted to share some of my favorite/standout podcast episodes from the past year: * Our first YouTube video ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/9qhzhdudnxrv5liz/aHR0cHM6Ly90cmNrbHkuY29tL1RsWEJTY3Vs ), which is still our most popular * But this one ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/3ohphdu3vrg5pdhp/aHR0cHM6Ly90cmNrbHkuY29tL1VLaWZEUzhZ ) is about to eclipse it. * The most underrated episode ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/n2hohquveg097nc0/aHR0cHM6Ly90cmNrbHkuY29tL09HMEJ4UXE5 )​ * The most eye-opening video ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/48hvh7umk98dxrbq/aHR0cHM6Ly90cmNrbHkuY29tL1hxaDFMcEpq )​ * The person I think everyone should follow ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/wnh2h6uq84620qal/aHR0cHM6Ly90cmNrbHkuY29tL21pbWplRFh2 ). * I was surprised this episode ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/reh8h9umn7zl6wu6/aHR0cHM6Ly90cmNrbHkuY29tLzAxdDltQzk2 ) got that many views Creating a podcast where you get to nerd out about newsletters and audience growth? Highly recommend. That's it for me this year. But here are some pieces of content from other people and things I wanted to share with you: * What I wish I’d known before launching my newsletter ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/08hwhgu2qxr6lzsp/aHR0cHM6Ly90cmNrbHkuY29tL0xKYm9wZ3dF )​ * Newsletter predictions for 2026 ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/8ghqh3uok3n6rkfl/aHR0cHM6Ly90cmNrbHkuY29tL2dkbGI4Rlgw ) from 8 incredible folks in the space. * ​What's your excuse? ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/l2heh6ulw47mxecg/aHR0cHM6Ly90cmNrbHkuY29tL0U4NHE0VVEy ) I always love it when Casey Neistat comes out of nowhere with a new video - his bar for high-quality content is something I admire tremendously. I will always click to watch a video of his. Which always makes me think - how can I do something similar with my content? Anyway, go watch it, it may or may not have made me cry ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/l2heh6ulw47mxecg/aHR0cHM6Ly90cmNrbHkuY29tL0U4NHE0VVEy ). * And lastly, a part-time role > Sam Vander Wielen is hiring a Partnership and Affiliate Manager ( https://click.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2/m2h7h6u3w9z645hl/aHR0cHM6Ly90cmNrbHkuY29tL3dQQTh6VldV )​ Reflecting on 2025, I am grateful for all of you. Thanks for making a "job" like this possible. Merry Christmas, Happy Hanukkah - whatever you celebrate, I hope you have an incredible holiday season and end to the year. I'll see you in 2026. - Chenell ​ PS - Good, better, best. Never let it rest. 'Til your good gets better, and your better gets best. 🐻 ​ ​ ​ Unsubscribe ( https://unsubscribe.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 ) | Update your profile ( https://preferences.kit-mail6.com/5qum7890o7f7hnl2205u6h9286v44bk5o8g47xrzngvg2koldw6k2vqqr7gr9d33m8g544x29g57vvglz2005km678ogr29ek00vk5ezw94k5dz46p65l7kk37psrqmm2 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Hey, Welcome to Growth in Reverse - it's great to have you here! It can be a struggle to look at creators who have huge newsletters and get discouraged. Do the strategies they're using now only work because they already have an audience? What did they do when they were just starting? That's what I'm here for. Each week, I spend 20-25 hours reverse engineering creators with 50k+ subscribers to figure out how they grew their audience. I've also put together the Growth Levers Library ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/wnh2h6uqv76loosl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dsbC8= ), a place where I've curated all of the tactics used by the creators I've studied. ​ To make sure you get these emails every Sunday: * Reply to this email with how you found the newsletter, or you can send a quick "Hi Chenell!" * If this email landed in the Junk or Promotions folder, please move it to your “Primary” inbox. If you skip these steps, you might not get any of my emails in the future. I think that would make both of us very sad. And I spend a lot of time doing this research for you, so I'd rather have it land in your inbox. :) To help you get started, you can read the most recent deep dive here ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/vqh3hmupg2mn9rtw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2FyY2hpdmUv ). If you're in the mood, some of the more popular deep dives are: Justin Welsh ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/l2heh6u3r5qom9bg/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2p1c3Rpbi13ZWxzaC8_dXRtX2NhbXBhaWduPXdlbGNvbWUmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWdyb3d0aGlucmV2ZXJzZQ== ), Sahil Bloom ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/m2h7h6u8ek2o66al/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL3NhaGlsLWJsb29tLz91dG1fY2FtcGFpZ249d2VsY29tZSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9Z3Jvd3RoaW5yZXZlcnNl ), and Kat Norton (AKA Miss Excel) ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/dphehmu05zdq9ltl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL21pc3MtZXhjZWwvP3V0bV9jYW1wYWlnbj13ZWxjb21lJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1ncm93dGhpbnJldmVyc2U= ). Thanks again for being here - I'm excited to share these deep dives with you! Don't forget to reply and say hello! :) - Chenell ​ PS - I'd love to connect on LinkedIn ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/7qh9r7v4a2uozvd02xs9/aHR0cHM6Ly9saW5rZWRpbi5jb20vaW4vY2hlbmVsbGNv ) or Twitter ( https://click.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7/7qh9r7vdc2uozvd02gb9/aHR0cHM6Ly90d2l0dGVyLmNvbS9jaGVuZWxsY28= ) if you're on there. ​ ​ ​ ​Unsubscribe ( https://unsubscribe.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) | Update your profile ( https://preferences.kit-mail6.com/38ugdmer3dfdupzn60urh4qgw2nns3n2084z5pr78x8w32lom63wxddpz8pgoqqk08n445wg8nzxx8lrw99n3k6z028pwgv399x3nvrmg43nor46e6nlz33qzeb5dgg7 ) | 113 Cherry St #92768, Seattle, WA 98104-2205