AI can build you anything.
“Anything” is paralyzing.
Your LLM will endlessly ideate with you. It will say yes to every
idea and build whatever you ask.
Your LLM is the worst yes man on the planet.
When I talk with builders in the live stream workshops (hosting
another stream tomorrow at 12pm ET) (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlgp7zqu8h85ml9z8s52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/25h2h9u3wl75g4u8/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
), I see 2 problems:
1. Picking problem. You’ve got 4 ideas. Maybe more. You’ve
researched them for months. Started none of them. You keep saying
“next month” and it’s been 6 months since you’ve been saying
that.
2. Shipping problem. You shipped something. Maybe a couple
things. 10 features, a landing page, 0 content, 0 funnel.
Doesn’t matter which you are, both end in the same place: $0.
You don’t need more ideas. You need clarity to decide which one
is worth your next 90 days. And then you need to build it for a
specific person with a specific pain who’s willing to pay.
Let’s fix it.
If you want to fix it now by pressing a button and have AI agents
do it for you, try Ideabrowser. You can save up to $1000 on plans
before May 9th. See if Pro or Empire is a better fit for you (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlgp7zqu8h85ml9z8s52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/25h2h9u3wl75g4u8/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
).
Here’s a framework that will help you pick and ship.
The 1-1-1-1 Framework: (no it’s not a phone passcode)
* 1 customer: can you name a specific person with a specific
pain? (get really specific to a person, not a market)
* 1 offer: can you solve that pain with one thing, not five
things?
* 1 funnel: can someone go from “what is this?” to “take my
money” without friction?
* 1 channel: is there one place these people already hang out
where you can reach them?
Run your ideas through that filter. I learn best with examples so
here we go. I saw a Mac app called Vibe Island on X last week.
Saw the demo video and audibly said “what is this?”
The landing page spoke to me… a person with a ton of terminals
open, running coding agents all day. The page answered every
question I had in seconds. “What is this?” turned into “I think I
need this” “I think I need this” turned into “this will solve my
pain”.
I got hit with a paywall. (thankfully.. I wanted to buy) $15.
That’s it?? I would have paid $49. Done.
They did such a good job closing the gap between “what is this?”
and “I need this” that paying $15 felt like a no-brainer.
The onboarding was beautiful. I loved it so much I told 10
friends. They all bought a license.
That’s a dialed 1-1-1-1:
* 1 customer: vibe coders with a ton of terminals open
* 1 offer: $15, one button, done
* 1 funnel: X video -> landing page -> paywall -> beautiful
onboarding -> word of mouth
* 1 channel: X
If you take one thing away from this email… think in funnels, not
features.
If you want clarity and the right idea for your skills,
Ideabrowser Pro is $999/yr until May 9th (then it goes up).
You'll lock in the agents, data, and system connected to your AI
tools, helping you build faster.
See what Pro unlocks (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlgp7zqu8h85ml9z8s52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/qvh8h8udpe8xvnsg/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
Good luck and happy building.
Jordan
PS. If you want to see me build a 1-1-1-1 from scratch live, come
hang out on Friday. Get the stream link here (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlgp7zqu8h85ml9z8s52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/25h2h9u3wl75g4u8/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
)
Have questions? Hit reply to this email and we'll help out!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Your LLM is the worst yes man
hello@ideabrowser.com4/30/2026
AI can build you anything.
“Anything” is paralyzing.
Your LLM will endlessly ideate with you.
It will say yes to every idea and build whatever you ask.
Your LLM is the worst yes man on the planet.
When I do these workshops (
https://91e7efd1.click.convertkit-mail4.com/8ku48ke5zgsoh2veg4vfkhko6mdzdho9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbkxn40/kkhmh2unv44r4rtk/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
), I see 2 problems:
1. Picking problem. You’ve got 4 ideas. Maybe more. You’ve
researched them for months. Started none of them. You keep saying
“next month” and it’s been 6 months since you’ve been saying
that.
2. Shipping problem. You shipped something. Maybe a couple
things. 10 features, a landing page, 0 content, 0 funnel.
Doesn’t maatter which you are, both end in the same place: $0.
You don’t need more ideas. You need clarity to decide which one
is worth your next 90 days. And then you need to build it for a
specific person with a specific pain who’s willing to pay.
Let’s fix it.
If you want to fix it by press a button to get data and agents do
that for you, you can go premium and save up to $1,000 during
launch pricing that ends May 9th. (You’ll lock in this price for
life (
https://91e7efd1.click.convertkit-mail4.com/8ku48ke5zgsoh2veg4vfkhko6mdzdho9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbkxn40/kkhmh2unv44r4rtk/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
))
Here’s a framework that will help you pick and ship.
The 1-1-1-1 Framework: (no it’s not a phone passcode)
* 1 customer: can you name a specific person with a specific
pain? (get really specific to a person, not a market)
* 1 offer: can you solve that pain with one thing, not five
things?
* 1 funnel: can someone go from “what is this?” to “take my
money” without friction?
* 1 channel: is there one place these people already hang out
where you can reach them?
Run your ideas through that filter. I learn best with examples so
here we go.
I saw a Mac app called Vibe Island on X last week. Saw the demo
video and audibly said “what is this?”
The landing page spoke to me… a person with a ton of terminals
open, running coding agents all day. The page answered every
question I had in seconds. “What is this?” turned into “I think I
need this” “I think I need this” turned into “this will solve my
pain”.
I got hit with a paywall. (thankfully.. I wanted to buy) $15.
That’s it?? I would have paid $49. Done.
They did such a good job closing the gap between “what is this?”
and “I need this” that paying $15 felt like a no-brainer.
The onboarding was beautiful. I loved it so much I told 10
friends. They all bought a license.
That’s a dialed 1-1-1-1:
* 1 customer: vibe coders with a ton of terminals open
* 1 offer: $15, one button, done
* 1 funnel: X video -> landing page -> paywall -> beautiful
onboarding -> word of mouth
* 1 channel: X
If you take one thing away from this email… think in funnels, not
features.
Good luck and happy building.
If you want to see me build a 1-1-1-1 from scratch live, come
hang out on Friday.
Sign up for the workshop –> (
https://91e7efd1.click.convertkit-mail4.com/8ku48ke5zgsoh2veg4vfkhko6mdzdho9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbkxn40/kkhmh2unv44r4rtk/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL0J1aWxkaW5nLUJ1c2luZXNzLUluLWFuLUFJLVdvcmxkLWxpdmUtbWF5LTE=
)
Jordan
PS. If you feel stuck and want to get unstuck with clarity and
the right idea for your skills, Ideabrowser Pro is at launch
pricing right now – $999/yr (until May 9th), then it goes to
$1,499.
Agents, data, and a system that helps you pick and build,
connected to your LLM. You’ll lock in this price for life. Invest
in yourself –> (
https://91e7efd1.click.convertkit-mail4.com/8ku48ke5zgsoh2veg4vfkhko6mdzdho9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbkxn40/58hvh8ug2llqlxu7/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
Have questions? Hit reply to this email and we'll help out!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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)
View Email
the 1-1-1-1 framework (steal this)
hello@ideabrowser.com4/29/2026
If you’re reading this, you’re here to build a business with AI.
I have a free gift that will help you do that.
Why does have you noticed every AI tool starts with the same
question? “What do you want to build?”
It’s the wrong question. And it creates two problems.
1. The cold start problem. What do I even build? You open Claude,
Cursor, Replit, whatever… and the blinking cursor stares back at
you. You need to already know the answer before you can use the
tool.
2. It builds you anything you ask. That sounds like a feature.
It’s actually a trap. Building is easier now than ever. You can
ship endless features to GitHub in a weekend. But building the
right thing, for the right customer, with a real problem, who is
willing to pay attention and dollars… still hard.
I heard Tobi Lutke (founder of Shopify) say something the other
day that I think is very true:
“We’re going to look back at 2026 as the year that every single
business in the world was up for grabs… it should have been
obvious that you could rebuild the AI-native version of whatever
exists out there.”
He’s right. Every business is up for grabs. But building the
wrong one costs you months.
Now’s the time to build with clarity.
So we built a free business coach inside Ideabrowser. You tell it
what you’re working on, your skills, your constraints, your
budget. It tells you what to do next, with the right playbook.
It knows the frameworks. It knows the mistakes. It’s like
cornering a sharp founder friend and saying “what should I
actually build?”
Here’s a 90 second demo on how to set it up.
Grab a beverage. Start a chat. Get unstuck.
Claim your free business coach –> (
https://91e7efd1.click.convertkit-mail4.com/38uowkmnx2bkh2gp7p7trh4ml4d9lt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50izxloq/e0hph0u7o7erv2a7/aHR0cHM6Ly92aW1lby5jb20vMTE4NjM2MjEzMT9zaGFyZT1jb3B5JmZsPXN2JmZlPWNp
)
ICYMI – the new ideabrowser is in launch pricing right now until
May 9th. Lock in your price and get access to data, trends,
ideas, and agents to build businesses using AI.
Today’s Price:
Pro: $999/year
Empire: $1,999/year
Lock in launch pricing –> (
https://91e7efd1.click.convertkit-mail4.com/38uowkmnx2bkh2gp7p7trh4ml4d9lt39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50izxloq/7qh7h2u9598nl4f9/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
Faster ROI, the sooner you start.
Jordan
Have questions? Hit reply to this email and we'll help out!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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View Email
your free business coach is ready
hello@ideabrowser.com4/25/2026
ICYMI - I sent you an email the other day about Ideabrowser
pricing.
We just opened up access to the new Ideabrowser.
Here’s what changed:
You stop guessing what to build. You get a system that filters
ideas against your skills, your capital, your time, and your
constraints…and tells you which one is actually worth shipping.
Then it gives you the playbook to build it.
* Project workspaces that keep your research, context, and notes
in one place
* Agents that work for you to do validation, competitive
research, offers, funnels, landing pages + more.
* A connector that pipes everything into Claude, Codex, Gemm, or
whatever you build with
* Data sources that show you what’s trending before everyone else
sees it
* gives you ideas with full context on your project to do what’s
next (without getting stuck)
Take your skills, find an idea, build a cash-flowing business.
After launch pricing:
Pro: $1,499/year
Empire: $2,999/year
I have good news though. If you join before May 9th, you lock in
launch pricing forever.
Your Price Today:
Pro: $999/year
Empire: $1,999/year
A few users messaged me and asked to be reminded before the price
increase. So here’s a simple reminder for you.
Reminder before the May 9th deadline?
-->
(
https://91e7efd1.click.convertkit-mail4.com/k0un0wdl8vf6h5vk752ilhopk9gvdf0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbx65l4/x0hph3ue0wvknzig/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQxOTM0P29wdGlvbl9pZD0xNTExMTQmdG9rZW49azB1bjB3ZGw4dmY2aDV2azc1MmlsaG9wazlndmRmMHJkN3YweHc1M201dm5wZHBkNjc3cGt3ZTR6NjY2eDI2NmUweDUzcjl2MGt4bXZwNWwwbXh3a3dnenBsbnFybXh2ZzAwNHI1bm9ucjcwdzRxMDhvMzZnbnc2M29wYng2NWw0
)
Remind me (
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)
-->
(
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)
Don't remind me - I want to Lock in this pricing for life (
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)
-->Actually… let me lock in the price right now –> (
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)
Actually… let me lock in the price right now –> (
https://www.ideabrowser.com/pricing?deal=v2-launch-pricing )
Have questions? Hit reply to this email and we'll help out!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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ICYMI - prices are going up soon
hello@ideabrowser.com4/24/2026
Forget apps. Forget SaaS.
The money in AI right now is in services.
Spencer (an Ideabrowser pro customer) reached out to say he
(two-person team, no funding or investors) just signed a $156k
annual contract from a single client. That contract is his seed
round… he’s going full time. (bonus points: gave up 0% equity and
didn’t talk to a single investor)
He built all of this using ideabrowser and our frameworks. Here’s
how he did it, step by step.
He said I can share (since we helped), but asked to keep the
niche on the down low because he wants to enjoy the arbitrage
window.
Spencer built all of this with Ideabrowser Pro before we launched
v2. He didn't have the agents, project workspaces, and MCP
connector that sends research/work straight into your LLM. Now,
every IB Pro user starts with the upgraded system.
Save up to $1000 before May 9th (
https://91e7efd1.click.convertkit-mail4.com/68uk598lp6s8h5e89d9fohp4xdkmpsemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcdpoq3/e0hph0u7ok8dqxs7/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
Here’s the playbook (you should actually copy these 6 steps)
Step 1: Marry the niche, date the product
-----------------------------------------
Spencer picked a specialized B2B industry and stayed there.
Didn’t jump to the next shiny thing. Didn’t pivot to a different
market when it got hard. He committed to the audience and then
experimented with what to sell them.
Over ~4 months, he tried:
* Consulting
* A database/marketplace product
* An AI training course
* A leads list
* A sales outreach tool
* An organization prospecting mapper
* An AI agent chatbot for websites
He would show customers. They would all nod and say yeah! send
the proposal, but never pay…crickets. That was a red flag. He
needed someone to pay to validate the product.
Most people would call that 6 failures. That was the market
talking, silently telling him what to focus on, market research
he didn’t know he needed yet.
Ideabrowser gave him the insights to read each “no” and the
playbook to decide whether to pivot or push, saved time cutting
six wasted circles became one business line.
Step 2: Make content as you go
------------------------------
While he was experimenting with offers, he had a podcast. Nothing
fancy. Just sharing what he was learning along the way. This did
two things:
* it built trust in his niche
* it attracted the exact people who’d eventually become
customers.
Step 3: Find the offer that sticks
----------------------------------
He landed on something that clicked, a managed service. It’s not
a self-serve software or consulting, its a done-for-you service
where he becomes an AI-powered extension of their sales team.
What it does: he uses AI to scour data sources to find leads,
enrich the contact information them with his deep domain
knowledge, and turns 20 hours of prospecting work into 2. His
clients’ sales reps just do the outreach and book meetings. They
get more meetings, calls. Better targeting. At a fraction of the
cost of hiring another rep.
This is the Leveraged Agency agent, flagging an opportunity based
on his skillset. One person, powered by AI, delivering the output
of a team. The leverage is the technology. The value is the
domain expertise.
Step 4: Position against the alternative
----------------------------------------
This was the smartest thing he did… and it came straight out of
the Funnel Strategist Skill, which asks: what is your buyer
already budgeted for? He found a company in his niche that posted
a job listing for a sales rep ($225k-$250k base salary plus
commission)
He reached out and said: “What if I did this job, but faster and
cheaper, I’ll do it for free for a month. If you like it, you
won’t have to hire this position?” and guess what.. he was able
to book them 20 more meetings that month. (their average deal
size is $75,000 so $1.5M in pipeline… massive ROI)
He wasn’t selling software or consulting as much as he was
selling himself as a sales rep – one who happens to be 10x more
efficient with AI. They wanted to hire a sales rep. They weren’t
shopping for an agency or a software. So he positioned himself as
the hire to fill the gap for a cost-effective price.
The deal details: $13,000/month. 12-month contract minimum.
That’s $156,000 committed. (he said they can’t cancel.. genius)
Against a $250K+ hire, it’s a bargain. For him, it’s a seed round
and he can go full time.
Step 5: Turn offers into a funnel
---------------------------------
That contract is great, but this is how he’ll scale. All those
different “failed” offers from Step 1? They became his upsell
path (s/o to ideabrowser’s offer and money model agents for this
idea)
Tier 1: Workshop (the wedge) Get the client’s team AI-native.
Teach them the frameworks. Low commitment, high trust-building.
Tier 2: Managed Service (the core – $13k/mo) AI-powered sales
prospecting. The thing they’re paying for now.
Tier 3: Software (the expansion) A full marketing suite so their
sales team can create campaigns, write content, do outreach at
scale. Use nano-banana, seeddance 2.0, Claude for content,
marketing, ads, and lead magnets.
Tier 4: Full Marketing Operations (the dream) Basically become
their entire marketing department, powered by AI. The companies
marketing budget is $100K+ per month.. what if he can automate
and own the entire thing? $1M+ client.
Each tier naturally leads to the next. The workshop makes them
ready for the managed service. The managed service makes them
ready for the software. The software makes them ready for full
operations. a beauitful compounding flywheel… the 8th wonder of
the world.
Step 6: Fewer leads, more depth
-------------------------------
He doesn’t need 10,000 leads. He needs 5-10 clients paying
$13k/month. That’s $780K-$1.56M in revenue for a two-person team.
The numbers only work because he went deep in one, high-value
niche instead of wide across many.
--------------
The Frameworks
--------------
Everything he built came from Ideabrowser. Specifically:
* Marry the Niche, Date the Product – commit to the audience,
experiment with offers
* Leveraged Agency – one person + AI = the output of a team. Sell
the work, not the software.
* Customers as Capital – your first contract is your seed round.
No VCs required.
* Minimum Viable Funnel – one page, one lead magnet, one email
sequence, one offer
* Offer Stacking – your “failed” products become your upsell path
That’s the playbook. The tools to turn ideas into income are
inside Ideabrowser. Time to build.
See what you get with Ideabrowser Pro → (
https://91e7efd1.click.convertkit-mail4.com/68uk598lp6s8h5e89d9fohp4xdkmpsemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcdpoq3/e0hph0u7ok8dqxs7/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
PS. Easier to see it than read about it. We ran a live build
session inside Ideabrowser yesterday. Watch the replay here (
https://91e7efd1.click.convertkit-mail4.com/68uk598lp6s8h5e89d9fohp4xdkmpsemk4qeplr0nrq7vkvkw44v6l2gxwwwpzww2epr0moqe6pnqvr3enpl6ldxv375mnpqdeegmr787m4elg5e980wd7lw08vcdpoq3/7qh7h2u950rxzvh9/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3dvcmtzaG9wL2J1aWxkLWEtc3RhcnR1cC13aXRoLW1lLWFwcmlsLTIyL3dhdGNo
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How to sell AI services for $156K/yr
hello@ideabrowser.com4/23/2026
I gotta tell you a story. Read this if you want a cash-flowing
business.
Spencer (an Ideabrowser pro customer) reached out to say he
(two-person team, no funding or investors) just signed a $156k
annual contract from a single client. That contract is his seed
round… he’s going full time. (bonus points: gave up 0% equity and
didn’t talk to a single investor)
He built all of this using ideabrowser and our frameworks. Here’s
how he did it, step by step.
He said I can share (since we helped), but asked to keep the
niche on the down low because he wants to enjoy the arbitrage
window.
Spencer built all of this with Ideabrowser Pro. We launched V2
with new agents, project workspaces, and a connector that sends
your research/work straight into your LLM… so it has full context
and you always know what’s next and never get stuck.
We just opened the new, improved version up to everyone. Pro is
$999/yr until May 9th, then it goes back to $1,499.
-->Lock in at $999 before May 9th if you want to build –> (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlooxgds8h85d8p5gc52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/08hwhgu2r7x3mnip/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
Lock in at $999 before May 9th if you want to build –> (
https://www.ideabrowser.com/pricing?deal=v2-launch-pricing )
Here’s the playbook (you should actually copy these 6 steps)
Step 1: Marry the niche, date the product
-----------------------------------------
Spencer picked a specialized B2B industry and stayed there.
Didn’t jump to the next shiny thing. Didn’t pivot to a different
market when it got hard. He committed to the audience and then
experimented with what to sell them.
Over ~4 months, he tried:
* Consulting
* A database/marketplace product
* An AI training course
* A leads list
* A sales outreach tool
* An organization prospecting mapper
* An AI agent chatbot for websites
He would show customers. They would all nod and say yeah! send
the proposal, but never pay…crickets. That was a red flag. He
needed someone to pay to validate the product.
Most people would call that 6 failures. That was the market
talking, silently telling him what to focus on, market research
he didn’t know he needed yet.
Ideabrowser gave him the insights to read each “no” and the
playbook to decide whether to pivot or push, saved time cutting
six wasted circles became one business line.
Step 2: Make content as you go
------------------------------
While he was experimenting with offers, he had a podcast. Nothing
fancy. Just sharing what he was learning along the way. This did
two things:
* it built trust in his niche
* it attracted the exact people who’d eventually become
customers.
Step 3: Find the offer that sticks
----------------------------------
He landed on something that clicked, a managed service. It’s not
a self-serve software or consulting, its a done-for-you service
where he becomes an AI-powered extension of their sales team.
What it does: he uses AI to scour data sources to find leads,
enrich the contact information them with his deep domain
knowledge, and turns 20 hours of prospecting work into 2. His
clients’ sales reps just do the outreach and book meetings. They
get more meetings, calls. Better targeting. At a fraction of the
cost of hiring another rep.
This is the Leveraged Agency agent, flagging an opportunity based
on his skillset. One person, powered by AI, delivering the output
of a team. The leverage is the technology. The value is the
domain expertise.
Step 4: Position against the alternative
----------------------------------------
This was the smartest thing he did… and it came straight out of
the Funnel Strategist Skill, which asks: what is your buyer
already budgeted for? He found a company in his niche that posted
a job listing for a sales rep ($225k-$250k base salary plus
commission)
He reached out and said: “What if I did this job, but faster and
cheaper, I’ll do it for free for a month. If you like it, you
won’t have to hire this position?” and guess what.. he was able
to book them 20 more meetings that month. (their average deal
size is $75,000 so $1.5M in pipeline… massive ROI)
He wasn’t selling software or consulting as much as he was
selling himself as a sales rep – one who happens to be 10x more
efficient with AI. They wanted to hire a sales rep. They weren’t
shopping for an agency or a software. So he positioned himself as
the hire to fill the gap for a cost-effective price.
The deal details: $13,000/month. 12-month contract minimum.
That’s $156,000 committed. (he said they can’t cancel.. genius)
Against a $250K+ hire, it’s a bargain. For him, it’s a seed round
and he can go full time.
Step 5: Turn offers into a funnel
---------------------------------
That contract is great, but this is how he’ll scale. All those
different “failed” offers from Step 1? They became his upsell
path (s/o to ideabrowser’s offer and money model agents for this
idea)
Tier 1: Workshop (the wedge) Get the client’s team AI-native.
Teach them the frameworks. Low commitment, high trust-building.
Tier 2: Managed Service (the core – $13k/mo) AI-powered sales
prospecting. The thing they’re paying for now.
Tier 3: Software (the expansion) A full marketing suite so their
sales team can create campaigns, write content, do outreach at
scale. Use nano-banana, seeddance 2.0, claude for content,
marketing, ads, and lead magnets.
Tier 4: Full Marketing Operations (the dream) Basically become
their entire marketing department, powered by AI. The companies
marketing budget is $100K+ per month.. what if he can automate
and own the entire thing? $1M+ client.
Each tier naturally leads to the next. The workshop makes them
ready for the managed service. The managed service makes them
ready for the software. The software makes them ready for full
operations. a beauitful compounding flywheel… the 8th wonder of
the world.
Step 6: Fewer leads, more depth
-------------------------------
He doesn’t need 10,000 leads. He needs 5-10 clients paying
$13k/month. That’s $780K-$1.56M in revenue for a two-person team.
The numbers only work because he went deep in one, high-value
niche instead of wide across many.
--------------
The Frameworks
--------------
Everything he built came from Ideabrowser. Specifically:
* Marry the Niche, Date the Product – commit to the audience,
experiment with offers
* Leveraged Agency – one person + AI = the output of a team. Sell
the work, not the software.
* Customers as Capital – your first contract is your seed round.
No VCs required.
* Minimum Viable Funnel – one page, one lead magnet, one email
sequence, one offer
* Offer Stacking – your “failed” products become your upsell path
That’s the playbook. The tools to turn ideas into income are
inside Ideabrowser. Time to build.
Pro is $999/yr until May 9th (you’ll lock in this price forever)
–> (
https://91e7efd1.click.convertkit-mail4.com/e5ue3vxgr0s7hlooxgds8h85d8p5gc52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt0gnrm/08hwhgu2r7x3mnip/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc_ZGVhbD12Mi1sYXVuY2gtcHJpY2luZw==
)
PS. Want to see the new ideabrowser in action? I’m doing a live
workshop tomorrow where I build with these tools on screen. Come
watch, ask questions, see what we build. Sign up for free here –>
(
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one customer + AI-services = $156,000 contract
hello@ideabrowser.com4/21/2026
You're not sure what to build yet. That's the hardest part.
There are thousands of business ideas on the internet.
It's easy to scroll, save a few to your browser, and think "maybe
this one... or that one..."
I'm here to save you 100 hours of decision paralysis.
Here are 6 questions I run every idea through before I spend a
single hour on it:
-----------------------------------------------------------------
1. Can you talk about this for 100 hours?
Not just interested - energized. Building a business is
repetitive. If the problem bores you by month two, you'll quit by
month four.
2. Is there a $5m+ market?
I'd look at the search volume on Google, comments on Youtube, and
Reddit threads. If those numbers are flat or tiny, the ceiling is
too low.
3. Do you have an unfair advantage?
Think about the last 10 years of your career.
What do people come to you for?
What do you know that most people in that market don't?
If you spent a decade in healthcare and you're looking at a
health tech idea - that's your edge.
You already understand the customer, the language, the problems
nobody talks about publicly.
Match that to a market with demand and you're starting at mile 5
while everyone else is at mile 1.
4. Does this match where you want to go?
Be honest about your situation.
How many hours a week can you spend on your business?
Do you want to run this solo or are you building a team?
Do you want steady monthly income or are you swinging for
something bigger?
An idea can be great and still be wrong for you if it needs 40
hours a week and you've got 10.
5. Can you own a unique position?
Not "better sameness." Find a unique angle or niche down twice.
If 10 people do exactly what you'd do, keep looking.
6. Are people actively looking for this NOW?
This is the big one. Here's how I'd answer it:
I'd open Reddit and look for threads where people are complaining
about this problem.
* Check Google Trends to see if search volume is going up or down
* Scan YouTube comments on related videos
* Look at competitors and see if they're actually making money.
But to be honest, that's a lot of tabs and hours.
And most of the time, you still don't get a clear answer.
That's exactly why we builtMarket Insights (
https://91e7efd1.click.convertkit-mail4.com/4zuz70por2f7u5qlzxlfxh6m0w2ooh4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60lt4g98q/wnh2h6uqnwmn6gfl/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc=
):
We bring you community signals, search trends, and competitor
data into one place so you can answer question 6 in minutes
instead of weeks.
When you find an idea where most answers are "yes" - that's your
signal.
Somewhere in there is an idea with your name on it.
One that fits your skills, your budget, your life.
If you want to browse the full idea database, filter by your
goals, or generate a full market report on your own idea - that's
what Pro unlocks (
https://91e7efd1.click.convertkit-mail4.com/4zuz70por2f7u5qlzxlfxh6m0w2ooh4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60lt4g98q/wnh2h6uqnwmn6gfl/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc=
). It also gives you access to AI agents to build your ideas,
reduce friction and improve the chances of success.
And if you want to compress months of research, validation, and
building, and get your first customer within 60-90 days - Empire
(
https://91e7efd1.click.convertkit-mail4.com/4zuz70por2f7u5qlzxlfxh6m0w2ooh4nek849gr6mr8qlelepkkl7gxw2ppp93ppx49r6nz8479m8lro4m9g7gd2loqvnm98d44wnrq0qnk4gwv4506pdqgp60lt4g98q/wnh2h6uqnwmn6gfl/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL3ByaWNpbmc=
) tier gives you 40+ AI agents, consulting, community, and $50k
in tool discounts to get there.
Plus, it's a lot of fun. Check the PS.
- Jordan
PS. A few weeks from now, we want to be tagged in a post like
this (from you):
Or see you get your first customers:
And have fun along the way with our weekly coaching calls:
Have questions? Hit reply to this email and we'll help out!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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how to spot the right idea
hello@ideabrowser.com4/7/2026
Hey,
I was poking around Google Trends last week and typed in “how to
build a startup.”
Flat line for five years. Then 2025 hits and it goes vertical.
Biggest spike in the history of the search term.
Everyone wants to build now. And it makes sense…
AI dropped the entry barrier to 0:
* No VC money needed
* 6-figure opportunities with a 1-person team
* Forget about dropping $100k on a McKinsey report (and wait
months)
But there's something that didn't change…
Most people still have no idea if their idea is any good.
They get excited, start Googling, open Reddit, check Google
Trends…
…Find a competitor's pricing page, stumble into a Facebook group
where twelve people are complaining about the exact problem they
want to solve.
A week later, they have 100 tabs open and still can't tell if the
idea is worth building or if they're just seeing what they want
to see.
I've done this more times than I'd like to admit.
The worst part about the research is not the wasted time, but the
doubt that stays after.
You never get a clear answer. You just get tired and move on.
One of our members put it better than I could:
That's what happens when validation feels like a wall instead of
a door.
So we built one: The Idea Agent (
https://91e7efd1.click.convertkit-mail4.com/27u0v3knmoi9uv09rkmc3hg3o7dprc0pn620z4vqmv2drnrnl66r84e3xlllzwlle0zvqp7208zm2rvo0mz4845xrodkpmz25003pvd9dp6043k0g9ql5d4lq9rb8k32p/wnh2h6uqnrekkqcl/aHR0cHM6Ly93d3cuaWRlYWJyb3dzZXIuY29tL2lkZWEtYWdlbnQ=
).
It's our research buddy.
You bring an idea - even just a few sentences.
We send out 40 agents to research your business for you…Search
volume, YouTube comments, competition analysis, execution plan,
and much more.
Every idea has a score in terms of:
* Opportunity - Is the market actually big enough?
* Problem - Are people in real pain without this?
* Feasibility - Can this actually be built and scaled?
* Why Now - Is the timing right, or are you 5 years too early?
Everything you need to know if this thing has legs.
I hope this tips you over to start today.
- Jordan
PS. Look at X right now. People are building landing pages and
offers on weekends with Cursor, Replit or Ideabrowser's 40+
agents (
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Have questions? Hit reply to this email and we'll help out!
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you should listen to Google Trends
hello@ideabrowser.com4/6/2026
I'm about to save you from making a massive mistake.
You're ready to build. You have your idea. Let me show you
exactly what I would do now (it might save you 6 months of
frustration).
You let us know you have a business idea. You're ready to build.
Most people who want to start a business build a typical MVP
(Minimum Viable Product).
But the #1 reason why startups fail is because there's no market
need.
People build a product and there's crickets.
So, what's the next step?
You should build a Minimum Viable Funnel (MVF) first:
Here's what you need to build your MVF:
* A landing page that sells the promise.
* Simple ads to drive traffic.
* A way to capture leads (email list).
Send 100 people to your landing page.
→ Nobody signed up? There's no demand. You just saved 6 months of
building the wrong thing.
→ 20 people signed up? Now you have validation to build.
I don't want you to waste your time building the wrong thing.
So I built a workshop showing you how I went from idea to full
landing page + ad creatives in under 60 minutes.
Get the playbook to build a Tweet Sized Landing Page (
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You can build this by yourself (most people take a few weeks to
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You can literally build your funnel in a weekend.
A sneak peek of MVFs our members built:
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We know you're ready to build something of your own…
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tool discounts: check the Empire membership (
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Or just shoot me a reply (we read every message).
Whatever you choose, we're rooting for you.
Jordan & Ideabrowser Team
Some wins from Empire community:
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my full playbook to start a business
hello@ideabrowser.com4/5/2026
Hey, it's Jordan.
I have a big goal - to help 100,000 people start successful,
cash-flowing businesses.
You're on that list now. And I take that seriously.
Some people don't think I'll be able to. I disagree.
I need some help, though.
Over the next few weeks, I'm going to send you the frameworks,
tools, and playbooks we use to go from idea to revenue.
But I want to make sure I'm sending you the right stuff.
What best describes you right now?
-->
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I have an idea. I need to research and validate. (
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I'm exploring. Still figuring out what to build. (
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I have a business. Looking for ideas to grow it. (
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)
That's it.
Click whichever fits and I'll go to work - sending you the
resources that match where you're at.
Talk soon,
- Jordan
PS. If you're ready to build with the help of 40+ AI agents, $50k
in software discounts, and a community of builders and
experienced consultants to roast your ideas, check how our
membership tiers can get you ahead (
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helping 100,000 people build
hello@ideabrowser.com4/4/2026
You just signed up for Ideabrowser.
We're in the light bulb business - our job is to get something to
click for you.
Here's how we'll help you:
Every day, you'll get one fully researched business idea in your
inbox.
Each one is designed to answer the three questions that keep most
people stuck:
* Is this idea good?
Real search trends and market data so you're not guessing.
* Do people already want this?
Community posts, Reddit threads, and data-backed signals showing
what people are paying for.
* How would I build this?
A clear breakdown of what it takes to go from idea to first
customers.
Instead of spending 100 hours on research, we'll deliver the
ground work straight to your inbox.
Between the daily ideas, we'll walk you through how to pick an
idea, validate it, build it, and get paid for it. The full
playbook.
It's the same process behind our 8-figure holding company.
We have one goal - help 100,000 people start successful,
cash-flowing businesses.
Whether that's $2k/mo on the side or something much bigger.
You're one of them now.
To help you get the juices flowing, we prepared a gift for you:
If you're trying to build a million dollar startup before 2027…
And if you want to get to your first paying customers faster..
Tap to take the next step & start building your cash-flowing
Startup (
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Inside the Startup Empire community, we help you build with
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consulting, community, and $50k in software discounts to remove
every barrier between you and launch.
Within weeks, you'll know how to pick an idea, validate it, and
get people to pay you for it.
See if it's a fit → (
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Happy shipping,
P.S. Let us know which idea you want to build (we read every
reply).
We smile every time we see people shipping like this:
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one idea a day + lightbulb moments 💡
hello@ideabrowser.com4/3/2026