Explore all emails from For The Interested Newsletter

​ Here are 10 easy LinkedIn post formats that have gotten me HUNDREDS of buyers over the years: FORMAT 1: Write down how you do something. Publish that. FORMAT 2: The next time someone asks you a question, write down your answer. Publish that. FORMAT 3: Pick a result your customers want and write down how to do the first step it takes to get that result. Publish that. FORMAT 4: Write down the last mistake you made and what you learned to do differently the next time. Publish that. FORMAT 5: Pick the single most valuable excerpt from your product. Publish that. FORMAT 6: Ask a customer how they used your product and what results they got from it – write down what they say. Publish that. FORMAT 7: Write down the most common mistake you see your target customers make. Publish that. FORMAT 8: Think of a question you’d like to ask 100 potential customers. Publish that. FORMAT 9: Write down the most valuable thing you learned from the most valuable video, blog post, book, or podcast episode you consumed this week. Publish that. FORMAT 10: Type the phrase, “How can I help you?” Publish that. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn/reh8hohmlgzl9ns2h6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8xMC1lYXN5LWxpbmtlZGluLXBvc3Qtd3JpdGluZy1mb3JtYXRzLWhhdmUtc2hhcmUtNzQ4MTAxMTQ2NDI4ODIyNzMzMC1XanBpLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ ​Karin Wilson Edmonds ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn/08hwh9h263r60nulh5/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers and said this about them: "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn/8ghqhoho6mn6ezckh9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ I'm not building a tech platform and you probably aren't either, but there are some really interesting concepts in this 20-minute video about our "low-tech future." ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn/vqh3hrho9zr920sghl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1vdGtTYmwzOTl0VQ== )​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn ) · Preferences ( https://preferences.convertkit-mail4.com/d0ukeq6e69i0hollem0cmhzm4xpkehlhkl3nn )​

​ I probably shouldn't talk about a potential big change to this newsletter until I decide to do it and get my messaging clear, but... Screw it. ​I shared what I'm considering here ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/7qh7h8h922g0xeazh6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS10aGlua2luZy1hYm91dC1mb2xkaW5nLW15LW5ld3NsZXR0ZXItc2hhcmUtNzQ4MTM3OTA2NTI2Njg2MDAzMi1NcDFILz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How I Used A Pre-Case Study To Get Clients ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/x0hph6hevvgnmph5hl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJlLWNhc2Utc3R1ZHkv )​ One simple piece of content I published recently surfaced a bunch of leads and paying clients - here's how you can do something similar. 2. 10 Elements Of Your Newsletter To Review If You Want To Improve It ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/58hvh7hgdde5wzu6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbmV3c2xldHRlci1hdWRpdC1jaGVja2xpc3Qv )​ Worth doing a couple times a year. 3. How To Ask For Help From Someone Who Doesn't Know You ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/qvh8h7hdmmx838blhk/aHR0cHM6Ly9wcmFkeXVwcmFzYWQuY29tL3dyaXRpbmdzL2hvdy10by1hc2stZm9yLWhlbHAvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ This may be the most valuable skill you can ever learn. 4. How To Get Clients From Guesting On Podcasts ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/9qhzhnhdvv7g8du9h3/aHR0cHM6Ly93d3cuZnJlZWxhbmNlY2FrZS5jb20vcG9kY2FzdC9hZGQtMTAway1pbi1mcmVlbGFuY2UtcHJvZml0LXRocm91Z2gtcG9kY2FzdC1ndWVzdGluZy13aXRoLWR1c3Rpbi1yaWVjaG1hbm4_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ A one-hour podcast that reveals how a marketing consultant earned $100k in business directly from appearing on other people's podcasts. 5. How To Make A Living As An Artist ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/n2hohvhv99dn4rt6hg/aHR0cHM6Ly9lc3NheXMuZm5uY2guY29tL21ha2UtYS1saXZpbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ From someone who earned more than $1 million from their art. ​ ******************** Sources and Sponsors ******************** • You can sponsor two issues of my newsletter and reach my 30k subscribers for just $350 – ​​reserve your ad here​​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/wnh2hghq22zrdmf7hx/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/08hwh9h2668m4eilh5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/vqh3hrho995n67cghl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) gives you a simple, proven way to create a sales page that converts. • The 10+1 Things newsletter ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/m2h7h5h366roxdamhq/aHR0cHM6Ly9uZXdzbGV0dGVyLnJpc2hpa2VzaHMuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) features 11 interesting stories handpicked by a curious human's algorithm. • The Funny How newsletter ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/dpheh0he993qxptmh4/aHR0cHM6Ly9mdW5ueWhvdy5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) offers standup comedy philosophy and advice from great comedians. ​ ******************* From My Notebook... ******************* • One day a baseball hitter crushes a pitch but the wind’s blowing in so it’s just an easy out. The next day he barely makes contact but the wind carries it out for a home run. Don’t confuse a wind problem for a you problem. • It’s the best of times and the worst of times all the time. • It’s easy to overlook the value of the familiar in the search for the new. ​See more of my notebook here​​​​​​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/6qheh8hl88qpqwhohk/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I was interviewed in the Marketer On A Mission newsletter ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88/kkhmh6hn007872clh7/aHR0cHM6Ly9tYXJrZXRlcm9uYW1pc3Npb24ud29yay90aGUtZ29vZC1zdHVmZi9jb250ZW50LXN0cmF0ZWd5LWpvc2gtc3BlY3Rvci1xYT91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) recently and it gave me an opportunity to share some of my thoughts about what nonprofit email marketers get right...and what they get wrong. Have an interesting week! SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn8mqmph6h8d0qe82hgh2ev88 )​

A few days ago I asked if you still wanted to get my newsletter. Since you didn't click the link in that email, this will be the last email I send to you and you'll be unsubscribed from my newsletter. Unless you.. ​Click Here To Keep Getting My Newsletter ( https://a2b30467.click.convertkit-mail4.com/38udp7epemudugmnp9irh45nwpz8u7h42mrr/vqhlpgm9brhn66zk37cghl/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9jYXRlZ29yeS9uZXdzbGV0dGVyLw== )​ If you click that link and choose to keep getting my newsletter, that's awesome! If not, I appreciate your interest up to this point and wish you the best of luck moving forward. Josh ​ ​ ​ ​ ​ ​ ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemudugmnp9irh45nwpz8u7h42mrr ) | Update your profile ( https://preferences.convertkit-mail4.com/38udp7epemudugmnp9irh45nwpz8u7h42mrr ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

​ All Jonny Podell wanted was to get girls. But he needed money to take them out, so he came up with a plan. When The Beatles first came to New York, he bought six tickets and planned to scalp them. He was working at a local community dance mixer at the time and figured he’d find buyers there. But the guy who ran the mixer saw him pitching his tickets there and put a stop to it. “You can’t do that here,” he said. “You’re a real wiseguy. I could use a wiseguy like you in my organization. Why don’t you be an agent?” Jonny had no idea what an agent was. The guy explained to Jonny how booking bands works and offered Jonny 10% of any bookings he got. He took the gig. A year later he got his first booking. Shortly after that, Jonny got a call from another agent who threatened him and ordered Jonny to stay out of his territory. Jonny asked where his territory was and the agent replied, “Everywhere.” A couple months later, that agent got a job at a bigger, “real” agency and offered Jonny a job. He took it, was made an agent with no training, and a few months later the guy who hired him quit. Suddenly, Jonny inherited all the clients and was basically running an agency despite having no idea what he was doing. It took him six months to get a booking for a client. But he learned and went on to become one of the most successful music agents of all time, representing acts like The Allman Brothers, Alice Cooper, and Cyndi Lauper. It’s a cool story that illustrates several of my core beliefs: 1. You have no idea what going after what you want may lead to. If he doesn’t try to scalp Beatles tickets, his whole life likely turns out different. 2. You don’t have to know how to do something to start doing it. Having no idea what an agent was before taking a job as one didn’t prevent him from ultimately succeeding. 3. When you do what you want, you get what you need. It’s magic. It’s a shame more people aren’t willing to go after what they want so they’ll never know. I learned about this story from Jonny’s appearance on the Bob Lefsetz podcast ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq/owhkhqhwmv9nmxfvhr/aHR0cHM6Ly9sZWZzZXR6LmNvbS93b3JkcHJlc3MvMjAyNi8wNi8yNS9qb25ueS1wb2RlbGwtdGhpcy13ZWVrcy1wb2RjYXN0Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq/p8heh9h4w06dw6cqh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hbGwtam9ubnktcG9kZWxsLXdhbnRlZC13YXMtdG8tZ2V0LWdpcmxzLXNoYXJlLTc0NzgxMjU1MzYyMDUwOTkwMDgtbVU4NS8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ You can sponsor two issues of my newsletter and reach my 30k subscribers for just $350. ​Reserve your ad here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq/58hvh7hgd8x0drc6h4/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ There's no shortage of crappy LinkedIn advice out there. But this 3-step approach to writing posts ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq/g3hnh5hm859n82irh9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2pheXlhbmdpbnNwaXJlc19jYW4taS10ZWxsLXlvdS1hLXNlY3JldC1pLXNwZW5kLTEtMi1ob3Vycy1zaGFyZS03NDc4MjExMDk5NjE2NzY4MDAwLVdjVnIvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ) is actually worth a read. SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighkepvl8h7hnex6ngva8hwpnqq )​

​ A post I published recently on LinkedIn and in my newsletter generated several new client leads (a couple of whom have already hired me). I call it a “pre-case study” and it’s an effective format anyone can use. All I did was explain exactly what I’m going to do for a client who recently hired me. Sure enough, other people who wanted help with those same things reached out wanting to know if I could help them as well. What’s interesting about it is I talked about it BEFORE I did the work instead of talking about the work I did after the fact. The key is that it’s very specific about how I’m going to help that client as opposed to the broader, generic way we often talk about what we do. It’s also presented in a very simple, clear, non-salesy way. Almost matter of fact. With a bit of credibility referenced at the end. Also worth noting: The post only has 16 likes, 2 comments, and 600 impressions. Not a “hit” by those standards. But those aren’t the goals of a post like this. It’s a “hit” because it got me leads and clients. For reference, here’s what I wrote in the original post ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/kkhmh6hn0vx9l5tlh7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1hYm91dC10by1zdGFydC13b3JraW5nLXdpdGgtYS1uZXctY2xpZW50LWFjdGl2aXR5LTc0NzU5NTMyNTMwMzAwMjcyNjQtMU5uYj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ): I’m about to start working with a new client who’s launching a course. Here’s what I’ll do for him: 1. Map out a 30-day content strategy to announce and promote the course. 2. Rewrite all his messaging related to the course including the course description, his sales page, promotional emails, and references on his social profiles. 3. Rewrite all his social posts for the month leading into the launch and give him strategic post ideas to create. 4. Advise him on pricing and monetization strategy. 5. Advise him on how to get additional awareness for the course including helping him set up cross-promotions and potentially paid ad campaigns. I’ll do all of this to accomplish one clear goal: Get as many people as possible to buy his course. Do you have a similar goal and want me to help you accomplish it? Let’s chat. PS – I’ve helped clients sell more than a million dollars worth of products over the years. I know how to do this and can put all that expertise to work for you. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/58hvh7hgd269m0c6h4/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hLXBvc3QtaS1wdWJsaXNoZWQtcmVjZW50bHktb24tbGlua2VkaW4tYW5kLXNoYXJlLTc0Nzg0Nzg2MDQwNDYwOTg0MzItZ0ZqMi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Rahul Chawra is the founder of Decode Strategy Labs ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/qvh8h7hdmpk6r0clhk/aHR0cHM6Ly93d3cuZGVjb2Rlc3RyYXRlZ3kuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) and a member of my Clients From Content membership. Here's what he said about it: "Since I started my business in 2020, Josh is the one creator, whose work and inputs, I absolutely love. Also, he's the only person, for whom I decided to pay to access his content. And it has been totally worth it. In fact, more than what I’ve paid for." ​Join my Clients From Content membership today ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/g3hnh5hm8wqz3zirh9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZ2V0LWNsaWVudHMv ). ​ I like the concept of this 10 Ideas In 10 Days Challenge ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/3ohphkh35gpd77irhn/aHR0cHM6Ly9sZW5ueXBhbmUuc3Vic3RhY2suY29tL3AvYmV0dGluZy1vbi1teXNlbGYtYWdhaW4_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). via Subtle Maneuvers ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk/n2hohvhv907o3vi6hg/aHR0cHM6Ly9tYXNvbmN1cnJleS5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvzr36pcghvk7xqvvs9hqd2kk )​

​ 1. No thank you. 2. I don’t do that. 3. It’s not for me. 4. That’s not my style. 5. I’m not the right person for that. 6. I’ve got a conflict. 7. I’m not free then. 8. That’s not a priority for me. 9. I don’t have the bandwidth to take that on. 10. That doesn’t align with my direction. 11. I know someone who’s a better fit for this than me. 12. I’m focused on something else at the moment. 13. It’s not a good time. 14. I no longer offer that. 15. I have a prior commitment. 16. That’s not enough. 17. That won’t work for me. 18. That’s not what I’m looking for. 19. I can’t justify saying yes. 20. No. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5mrdzzuohp48q7zkf9hl5v77/kkhmh6hn0vg054ulh7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8yMC13YXlzLXRvLXNheS1uby13aXRob3V0LWFwb2xvZ2l6aW5nLWZvci1zaGFyZS03NDc4OTQxNDc4MDk0ODUyMDk3LUFFa00vP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5mrdzzuohp48q7zkf9hl5v77/25h2hoh3pwrp86b3h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) - it shows you how I use the platform to get clients and email subscribers. ​ This is a good read about what to do when you become the product ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5mrdzzuohp48q7zkf9hl5v77/qvh8h7hdmpgm4wilhk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3doYXQtZG8td2hlbi15b3UtYmVjb21lLXByb2R1Y3Qtam9lLXB1bGl6emktcG96cmMv ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/68uoeq2e28a8h5mrdzzuohp48q7zkf9hl5v77 ) · Preferences ( https://preferences.convertkit-mail4.com/68uoeq2e28a8h5mrdzzuohp48q7zkf9hl5v77 )​

Hi there - hope you're doing well. My stats show you haven't opened my emails in a while and I don't want to clutter your inbox if you're not interested. So I'll stop sending you my newsletter in a few days unless you click here to keep getting my newsletter. ( https://a2b30467.click.convertkit-mail4.com/38udp7epemudugmnp2hrh4m90v7ns7h42mrr/08hv5o50f9hm43enwqslh5/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9jYXRlZ29yeS9uZXdzbGV0dGVyLw== )​ Let me know if you have any questions. Thanks! Josh PS - Apologies if you've been opening my emails and still got this message. Like most things on the internet, email stats aren't 100% accurate. ​ ​ ​ ​ ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemudugmnp2hrh4m90v7ns7h42mrr ) | Update your profile ( https://preferences.convertkit-mail4.com/38udp7epemudugmnp2hrh4m90v7ns7h42mrr ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

​ The most influential blog post in the history of the creator economy is misunderstood by most creators. Because one word in the title is misleading. Kevin Kelly’s 1,000 True Fans ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88/e0hph7h73vwx6eu8h2/aHR0cHM6Ly9ray5vcmcvdGhldGVjaG5pdW0vMTAwMC10cnVlLWZhbnMvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) essay is brilliant and its general concept that you don’t need millions of fans to earn a good living as a creator is even more true today than it was the day he published it in 2008. But… Using the word “fans” in the title has had the unintended consequence of leading creators to desperately chase attention, impressions, likes, and followers instead of focusing on attracting buyers. How different would things be if that post had been titled “1,000 True Customers?” Would creators optimize for more important things? Would they be more successful? Would they be less hard on themselves? Would they be less likely to burn out? Would they create more unique and valuable products? Would they pay closer attention to their buyers and serve them better? Probably. The irony is the title “1,000 True Customers” actually more directly aligns with the advice Kelly shares in the post itself. Consider these excerpts: “A true fan is defined as a fan that will buy anything you produce.” “A thousand customers is a whole lot more feasible to aim for than a million fans.” He’s specifically talking about attracting buyers and even calls them “customers” in the piece! And yet… Most creators are more focused on how to “grow their audience” than how to attract more buyers or convert their existing “fans” into customers. I’m thinking about this a lot in my own business and creative work. I’m asking myself questions like: How much of what I’m doing is designed to attract fans vs. customers? Would I be better off writing a newsletter only for my customers than for anyone who wants to sign up for it? What metrics do I really want to optimize for? These are not easy questions to answer, but they’re important to consider. In your own work, do you feel like you’re optimizing for customers or falling into the trap of chasing fans? ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88/owhkhqhwm9lzp7hvhr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtbW9zdC1pbmZsdWVudGlhbC1ibG9nLXBvc3QtaW4tdGhlLWhpc3Rvcnktc2hhcmUtNzQ3OTk0NzY2MDEyOTM3MDEzMi1XYmQ0Lz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Today's email is brought to you by my Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88/z2hghnhe26rgndaph0/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ), a simple, proven way to create a sales page that converts. ​ This Seth Godin post ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88/6qheh8hl8r6qzlfohk/aHR0cHM6Ly9zZXRocy5ibG9nLzIwMjYvMDYvYmFja2xpc3QtY29uZnVzaW9uLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) points out something that's obvious in retrospect: We spend most of our time creating and promoting new things when it's the things we previously created that actually generate the majority of our success. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn8ev8eh6h8wo8m2zagh2ev88 )​

​ I’m going to audit my own newsletter soon and thought I’d share what I plan to do in case you want to audit your own newsletter too. ​ The goal is to update and improve everything related to my newsletter. ​ Here’s what I plan to do for mine: ​ 1. Clean my list, run a re-engagement campaign, and remove subscribers who are no longer paying attention. ​ 2. Review and revise my signup page copy. ​ 3. Review and revise the signup forms copy on my website. ​ 4. Review and revise my welcome email and sequence. ​ 5. Review and revise the description of my newsletter on Kit’s Creator Network ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr/vqh3hrho9lp9m5ighl/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3J1eHYydnpyaGtwMC1jcmVhdG9ybmV0d29yaw== ), see who’s recommending me, and update who I recommend. ​ 6. Analyze where I’m getting subscribers from these days and how those subscribers are performing from different sources. ​ 7. Review and revise how I’m turning newsletter subscribers into product buyers and clients. ​ 8. Review and revise my newsletter sponsorship sales page. ​ 9. Review and revise how I promote my newsletter on my LinkedIn profile. ​ 10. Review what links have attracted the most clicks recently to get a sense of what type of content is resonating most with my readers. ​ I assume it will take me a few hours to do all this, but be WELL worth it. Can you think of anything else I should do as part of this audit? ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr/m2h7h5h36v86vgtmhq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1nb2luZy10by1hdWRpdC1teS1vd24tbmV3c2xldHRlci1zb29uLWFjdGl2aXR5LTc0Nzc0NTAxNTU0MjA1NjU1MDQtQTh0Sj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Today's email is brought to you by a free tool ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr/e0hph7h736036eh8h2/aHR0cHM6Ly9sYWIuZGVzdGluaWNvcHAuY29tL2NhbGN1bGF0b3I_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ) that shows how much revenue potential your newsletter has. ​ Good news: I just found the answer to every problem ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr/owhkhqhwmprmp7ivhr/aHR0cHM6Ly93d3cucmFwdGl0dWRlLmNvbS8yMDI2LzA2L3RoZS1hbnN3ZXItdG8tZXZlcnktcHJvYmxlbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh2ex9rpcrh4m97404h7h42mrr )​

​ Last week I explained how I'm helping a client sell his course ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/kkhmh6hn0zvn0wulh7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1hYm91dC10by1zdGFydC13b3JraW5nLXdpdGgtYS1uZXctY2xpZW50LWFjdGl2aXR5LTc0NzU5NTMyNTMwMzAwMjcyNjQtMU5uYj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ) and it struck a nerve. A lot of people reached out to me for similar help after reading it. If you've got a course you'd like me to help you sell, let's chat. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. This Image Is The Secret To Your Success ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/58hvh7hgd32gd2i6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc3VjY2Vzcy1hcy1hLWNyZWF0b3Iv )​ Print it out and put it somewhere you'll see it often. 2. How To Turn A Loss Into An Opportunity ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/25h2hoh3plw3pzb3h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdHVybi1hLXdlYWtuZXNzLWludG8tYS1zdHJlbmd0aC8= )​ Your greatest strength may be hiding in your greatest weakness. 3. An AI Prompt To Improve Your Newsletter Positioning ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/qvh8h7hdmepdmmclhk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2RidXN0YV9pLWp1c3Qtb25ib2FyZGVkLWEtbmV3LW5ld3NsZXR0ZXItY2xpZW50LXNoYXJlLTc0Nzc3MTk2NjU2Mzc2MzgxNDUtd3VNay8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= )​ Cut and paste this one and see what you learn. 4. Who Can Help And How? ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/9qhzhnhdv4rdv5a9h3/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZS5jbHViLzIwMjUvd2hvLWNhbi1oZWxwLWFuZC1ob3cvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ A useful exercise to help you figure out creative ways to accomplish your goals. 5. How To Figure Out What You Should Stop Doing ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/n2hohvhv920v94b6hg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1DeXo1SWRBdWJ5OA== )​ A four-minute video with examples of how entrepreneurs have found success by stopping something they were doing. ​ ******************** Sources and Sponsors ******************** • You can sponsor two issues of my newsletter and reach my 30k subscribers for just $350 – ​reserve your ad here​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/48hvhehmdw8mdouxh7/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • What's your newsletter actually worth? This free calculator ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/reh8hohmlkzmg2f2h6/aHR0cHM6Ly9sYWIuZGVzdGluaWNvcHAuY29tL2NhbGN1bGF0b3I_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ) shows your monthly income potential in about 60 seconds. Get your number. • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/8ghqhoho6wnom3skh9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. ​ ******************* From My Notebook... ******************* • If you sit outside on a cloudy day and close your eyes, you can feel the moment when the sun peeks out from behind the clouds. You didn’t do anything to make it happen and you didn’t “see” it, but you sense it. We can sense all kinds of things if we give ourselves the space to do so. • The real way to learn is to do. • The first step to being able to tell a great story is being able to recognize a great story. • See more of my notebook here​​​​​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/l2hehmhlmq7l8zc6h0/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I finished reading Don't Call It Art ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377/dpheh0he9dnelqamh4/aHR0cHM6Ly9hbXpuLnRvLzRlRGd4WGk= ) this week. You'll love it. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hl4xmwdtrh8oxp76zhmh2r377 )​

​ I’ve been thinking about ambition. 1. Too often ambition is assumed to be about a desire for money, status, or fame. The truth is simpler than that: Ambitious people want to make a bigger impact. And there are a lot of ways to make an impact that have nothing to do with money, status, or fame. For example, you could be an ambitious parent. 2. Most people aren’t ambitious enough. They’re more likely to come up with reasons not to be ambitious than they are to dream too big. 3. Wanting more and appreciating what you have are not opposites. They can – and typically do – co-exist in successful and/or happy people. 4. Ambition without specificity rarely ends well. The more clear you are about what exactly it is you want, the more likely you are to get it. You can’t accomplish a goal you haven’t defined. 5. Ambition requires confidence. You’re unlikely to go after something you don’t believe on some level you’re capable of achieving. But that also means recognizing that confidence isn’t a lack of fear – it’s knowing you’ll be ok even if it doesn’t work out. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2nx30vtqhpqkm867srhg5emm/6qheh8hl80ox6qcohk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdmUtYmVlbi10aGlua2luZy1hYm91dC1hbWJpdGlvbi0xLXRvby1zaGFyZS03NDY3MjMzMDQ0MzcwOTE5NDI0LVRpaE4vP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ You can get 1-1 help from me to get more clients from your content for just $5 a week. Let me know if you’re interested. ​ Your career likely falls into one of three trajectories. ​This will help you recognize which one you're in ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2nx30vtqhpqkm867srhg5emm/kkhmh6hn04mz3gblh7/aHR0cHM6Ly93d3cubWF0dHJ1dGhlcmZvcmQuY28udWsvd2hhdC1hcmUteW91LWFjdHVhbGx5LWJ1aWxkaW5nLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) and if it's not heading someplace you want to go. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/p9u9ex6e6ri9h2nx30vtqhpqkm867srhg5emm ) · Preferences ( https://preferences.convertkit-mail4.com/p9u9ex6e6ri9h2nx30vtqhpqkm867srhg5emm )​

​ I love to do things differently. And one of my favorite ways to come up with unique creative ideas may surprise you: I listen to 20 different versions of the same song as a creative exercise. I pick a year and look up the most popular songs that came out that year. Then, I find as many cover versions of each song as I can and listen to them all. I wind up listening to 20 different artists share their own unique take on the same original material. Some are amazing, most are mediocre, a few are terrible. Some are mournful versions of happy songs, some are the opposite. Some mimic the original, some are almost unrecognizable. But every time it’s inspiring because it shows how the same thing can be done in an endless variety of ways. This concept has broad implications. • The same underlying idea for a LinkedIn post can be expressed in 20 different ways. • A “course” can be presented in 20 different ways. • What you do and who you do it for can be explained in 20 different ways. So while I love music and it’s fun to do this exercise, it also spills over into my other work and drives me to think more outside the box. To see what’s possible. Plus, I pull the single best cover of each song from a given year and compile them into a playlist to listen to whenever I want as a reminder of what’s possible. For example, here’s my 1985 Covered playlist ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr/owhkhqhwmodm52fvhr/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzZmTlA1ZFZUeUpmYzZjOXA2djhyTW8_c2k9MDg3NTFiNDU2OTgwNGYzOA== ). ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr/6qheh8hl8oe80qcohk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWxvdmUtdG8tZG8tdGhpbmdzLWRpZmZlcmVudGx5LWFuZC1vbmUtc2hhcmUtNzQ3Njc1MjE1MjU5NDM5NTEzNi05azlPLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook. Here's what art director Amy Roth ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr/qvh8h7hdmnpmevblhk/aHR0cHM6Ly93d3cuYW15cm90aHBob3RvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​Get my LinkedIn Playbook here ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr/n2hohvhv9r092nc6hg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ So many people are hungry for connection these days that you'll be surprised what happens if you create an opportunity for them to connect with you. ​Especially if you offer them a popsicle ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr/reh8hohmlxzlkwi2h6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3BkZXJieV9pLWhhZC1hLXNpbXBsZS1xdWVzdGlvbi1pZi1pLWludml0ZWQtbXktc2hhcmUtNzQ3NTI5NjcwMDQwMDY3Njg2NC13VHNCLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr ) · Preferences ( https://preferences.convertkit-mail4.com/o8uwkpxkxvbqh62gkzmfvhqedlq0vtoh4m6rr )​

​ Every strength is also a weakness and every weakness is also a strength. That’s one of my core beliefs and there’s an episode of Mad Men that illustrates how this concept can be brought to life. When Don Draper’s ad agency loses Lucky Strike cigarettes (its biggest client by far), it sends the company to the brink of collapse. In a “desperate” move, Don publishes an ad in the New York Times which is basically a letter suggesting it was their choice to stop working with cigarette companies. ​ ​ It’s a way to change the narrative. But more importantly, it’s an example of how to turn a weakness (we got fired by a cigarette company) into a strength (we stand for something important). Sure enough, the move paid off with new business leads like the American Cancer Society who saw the agency’s “weakness” as a strength. Yes, I know this is a fictional show and it’s all make believe. But… That doesn’t mean the lesson isn’t “true.” Every disadvantage you have can be played to your advantage if you present it the right way. A side note to this story: The ad in Mad Men was inspired by a real ad that was published by the tobacco industry that had the opposite take. The headline was “Why We’re Dropping The New York Times” and it was about how they would no longer buy ads in the paper because the Times was covering scientific research proving cigarettes were bad for you. Ironic, huh? ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqd3k5vimhrxogn58s3he4qww/dpheh0he982v0xhmh4/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS1zdHJlbmd0aC1pcy1hbHNvLWEtd2Vha25lc3MtYW5kLWV2ZXJ5LXNoYXJlLTc0NzcwMzA3MjUwMTIxODA5OTItaEFrUi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ You can sponsor two issues of my newsletter and reach my 30k subscribers for just $350. ​Reserve your ad here ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqd3k5vimhrxogn58s3he4qww/owhkhqhwmg0pwkhvhr/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ This list of 7 creative ways big newsletters gained subscribers ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqd3k5vimhrxogn58s3he4qww/x0hph6hev94oeds5hl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL21hbm55cmV5ZXNtXzctb2YtdGhlLW1vc3QtZ2VuaXVzLWNyZWF0aXZlLW91dC1vZi10aGUtYm94LXNoYXJlLTc0NzU1MTI0NTgzNTEzMzMzNzYtTVVKdC8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ) actually includes some approaches I've never seen before. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hqd3k5vimhrxogn58s3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hqd3k5vimhrxogn58s3he4qww )​

​ This is what success as an artist or creator looks like – a giant pile of rejection next to a tiny pile of acceptance. ​ I love this image from Austin Kleon’s new book Don’t Call It Art ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/08hwh9h26gomp2alh5/aHR0cHM6Ly9hbXpuLnRvLzRhckdYWnk= ) because it perfectly illustrates what too many creative people overlook. Most things won’t work. That may not feel great, but it’s not actually a problem. It’s just what creativity looks like. Too often artists aren’t willing to build that rejection pile large enough to get the acceptance pile going. I did a training a couple days ago called The Courage Finder about how to do what scares you and at the end a woman shared her story with me. She said she spent a bunch of time, effort, and money creating her first YouTube video and pushed herself out of her comfort zone to do so. When she published it, after 24 hours it only had 5 views and she personally accounted for 3 of them. She was crushed and took the video down. I asked her if she thought it was realistic to assume her first video would be a huge success when she’s never made one before? And pointed out taking it down after just 24 hours ensures its failure when she has no idea who might have found it a week, month, or year from now. After watching my training, her entire perspective changed. Once you embrace that most things you create won’t work and that you need to create them to get to the ones that do, it becomes much easier to handle rejection. A lot of “misses” isn’t a sign of failure – it’s a sign of success. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/l2hehmhlm60odws6h0/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGlzLWlzLXdoYXQtc3VjY2Vzcy1hcy1hbi1hcnRpc3Qtb3ItY3JlYXRvci1zaGFyZS03NDc2Mjk5NzcxMDA4MTU1NjQ5LUdKZnAvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Photographer Seshu Badrinath ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/m2h7h5h36mgol2tmhq/aHR0cHM6Ly93d3cuY29ubmVjdGljdXRoZWFkc2hvdHMuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) recently bought my Email Templates That Turn Subscribers Into Buyers. Here's what he said about them: "Josh's email templates make it super easy to identify a potential client's pain point and offer the right solution. The templates are copy-n-paste-easy to implement." ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/e0hph7h73qpkdvi8h2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ If you're feeling overwhelmed by all the AI stuff and not sure where to start, this 24-minute video ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/owhkhqhwmgk40vbvhr/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj15TU9tbW5qeTNzRQ== ) is a good place to begin. via Nick Gray ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk/x0hph6hev9rn4qu5hl/aHR0cHM6Ly9uaWNrZ3JheS5uZXQvc2lnbnVwLWZvci1lbWFpbC11cGRhdGVzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvznqdqfghvkrwrm2u9hqd2kk )​

​ I'm about to start working with a new client who’s launching a course. Here’s what I’ll do for him: 1. Map out a 30-day content strategy to announce and promote the course. 2. Rewrite all his messaging related to the course including the course description, his sales page, promotional emails, and references on his social profiles. 3. Rewrite all his social posts for the month leading into the launch and give him strategic post ideas to create. 4. Advise him on pricing and monetization strategy. 5. Advise him on how to get additional awareness for the course including helping him set up cross-promotions and potentially paid ad campaigns. I’ll do all of this to accomplish one clear goal: Get as many people as possible to buy his course. Do you have a similar goal and want me to help you accomplish it? Reply to this if you'd like more details about how I can help you. PS – I’ve helped clients sell more than a million dollars worth of products over the years. I know how to do this and can put all that expertise to work for you. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk/58hvh7hgdgzernf6h4/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1hYm91dC10by1zdGFydC13b3JraW5nLXdpdGgtYS1uZXctY2xpZW50LXNoYXJlLTc0NzU5NTMyNTE0OTQ4NjI4NDgtSDZFbi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Today's email is brought to you by my Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk/9qhzhnhdvdl7o2t9h3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) which gives you a simple, proven way to create a sales page that converts. ​ Looking for some inspiration for the first line of your next LinkedIn post? Here are five formats that are working well ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk/3ohphkh353nweqtrhn/aHR0cHM6Ly93d3cuZGlhbmRyYWVzY29iYXIuY29tL3AvaS1zdHVkaWVkLTEzMS1ob29rcy1mcm9tLWNyZWF0b3JzLXdoby1hcmUtYWN0dWFsbHktZ3Jvd2luZz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) for successful creators on the platform. (via Growth Currency ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk/48hvhehmdmno4mhxh7/aHR0cHM6Ly93d3cuZ3Jvd3RoY3VycmVuY3kubmV0Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvzkwemighvkrkpwph9hqd2kk )​

​ I took my 3-year-old daughter bowling for the first time last week. She pushed the ball down the lane with all her tiny might, immediately turned around, and launched into the world's greatest celebratory dance while the ball SLOWLY made its way down the lane. She didn't wait to see how many pins she knocked down because it didn't matter. Her excitement wasn't dependent on the outcome. That's my girl. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. What To Do When Your LinkedIn Post Tanks ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/z2hghnhe2358w6hph0/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZGVsZXRlLWFuZC1yZXBvc3QtbGlua2VkaW4tcG9zdC8= )​ How I bring mine back from the dead. 2. Six Ways To Treat Your Potential Clients ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/58hvh7hgdm3z76i6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcG90ZW50aWFsLWNsaWVudHMtd2FudC10by1mZWVsLXdhbnRlZC8= )​ To increase the chances they hire you. 3. Two Questions To Ask At The End Of A Client Call ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/g3hnh5hm83gkpvarh9/aHR0cHM6Ly9qYXlhY3Vuem8uY29tL2Jsb2cvaG93LXRvLWF0dHJhY3QtbW9yZS1mdWxmaWxsaW5nLWNsaWVudHM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ They'll make your work more fulfilling. 4. Five Questions To Answer Before You Start A Project ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/n2hohvhv932kexf6hg/aHR0cHM6Ly9ncmVlbmxpZ2h0eW91cnNlbGYuYmVlaGlpdi5jb20vcC81LXF1ZXN0aW9ucy10by1hbnN3ZXItYmVmb3JlLXlvdS1ncmVlbmxpZ2h0LXlvdXJzZWxmP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ And ensure you're actually ready to start. 5. 14 Ad Formats That Will Grow Your Newsletter ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/wnh2hghq2wm38vh7hx/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL21hbm55cmV5ZXNtX2EtYmx1cnJlZC1zY3JlZW5zaG90LW9mLWEtcGRmLWlzLWRyaXZpbmctc2hhcmUtNzQ3MDQ0NTY5NjIyMDAyMDczNi1kLWlPLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== )​ Including examples of ads that worked well. ​ ******************** Sources and Sponsors ******************** • You can sponsor two issues of my newsletter and reach my 30k subscribers for just $350 - reserve your ad here ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/reh8hohml0kenet2h6/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/08hwh9h26dnkq7flh5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • The ​Email Intelligence newsletter​ ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/vqh3hrho9pmd8pcghl/aHR0cHM6Ly9zaXRlLndob3Nwb25zb3Jzc3R1ZmYuY29tL25ld3NsZXR0ZXItc2lnbnVwP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) covers the latest in email newsletter publishing and marketing news. ​ ******************* From My Notebook... ******************* • There’s nothing wrong with selling in every email you send. But there may be something wrong with content designed to sell in every email you send. Not everything you create needs to be an attempt to sell. • I have no interest in writing a newsletter I have to bribe people to subscribe to. • It’s never too late to try something new. It’s never too late to learn something new. It’s never too late to become something new. • ​​​​​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/l2hehmhlm3qzwlh6h0/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I did a double take when I saw this book ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx/e0hph7h730m255b8h2/aHR0cHM6Ly93d3cuYXJjYW5hYm9va3MuY29tL2Jsb2cvMjAyNi9KdW4vMTIvYm9vay1vZi10aGUtZGF5LXBpY2Fzc29zLWFzc2hvbGVzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) in a store last week. That's quite a niche. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx ) · Preferences ( https://preferences.convertkit-mail4.com/0vu9wopwpki9h93702ehlhv7q6vvqsnhn0dxx )​

​ 1. The labels you use may hurt you more than they help you. Would more people buy your course if you didn’t call it a course? Would more people subscribe to your newsletter if you didn’t call it a newsletter? Probably. 2. Labels help people understand what something is by pointing out how it’s similar to other things. But you stand out by being different than other things. 3. When you choose a label, you choose a comparison to other things with that same label. Don’t invite a comparison you can’t win. 4. People look to labels to guide them. A parental advisory label tells me it’s not for kids. A discount label tells me I’m getting a deal. A limited time label tells me to act now. The problem is those labels often aren’t true. The more things are mislabeled (intentionally or not), the less we trust their guidance and the less valuable they become. 5. We were all labeled by others from a young age. You’re the funny one. Or the nervous one. The screw-up. The gifted one. The good one or the bad one. Those labels influenced our trajectory – we tried to live up to them or prove them wrong. They shaped how we see ourselves and how others see us. I’m sure it’s easy for you to see labels you were given by parents, teachers, friends, bosses, clients, and colleagues. But how true are they? And how many of your decisions are still being driven by your desire to live up to or shed those labels? ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4o9ezfrh8o06pl7cmh2r377/e0hph7h73k2we3u8h2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdmUtYmVlbi10aGlua2luZy1hYm91dC1sYWJlbHMtMS10aGUtc2hhcmUtNzQ2NTc5MzE4NjcwNDA2ODYwOC12bDJpLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ You can sponsor two issue of my newsletter and reach my 30k subscribers for just $350. ​Reserve your ad here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4o9ezfrh8o06pl7cmh2r377/owhkhqhwm47lnqavhr/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ "Got any hobbies?" This is a thought-provoking 8-minute video ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl4o9ezfrh8o06pl7cmh2r377/p8heh9h4w9l5desqh3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ORm0yWGp4NjFROA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hl4o9ezfrh8o06pl7cmh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hl4o9ezfrh8o06pl7cmh2r377 )​

​ I did something I’ve never done on LinkedIn yesterday and got an eye-opening result. Yesterday morning I published a post like I usually do – I thought it was a pretty good one about how to make potential clients feel wanted. But it flopped. Big time. It got no reach. After 4 hours it had only reached 10 members, generated 51 impressions, and 1 like. I’ve had posts flop before, but I can’t remember one that got such little reach so I tried to figure out why. My best guess? As an experiment, I invited people at the bottom of that post to comment to get something – you know, like those annoying posts people do offering lead magnets. (Mine wasn’t a lead magnet offer – no email address was required.) I never really do that, but was curious to see what would happen. My theory is LinkedIn is starting to flag those kind of offers and crushed the post’s reach because of it. If true, that’s a great thing in my opinion because that comment “game” is lame and annoying. So I decided to try something else I’ve never done before. I deleted the post that wasn’t getting reach and immediately reposted it ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/7qh7h8h924wr0duzh6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9wb3RlbnRpYWwtY2xpZW50cy13YW50LXRvLWZlZWwtd2FudGVkLWhlcmUtc2hhcmUtNzQ3NDkyNDYzODI3NjQ1MjM1My1ZQ2dhLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ) without that part at the bottom and with a slightly different opening line. The results? 22 members reached, 60 impressions and 2 likes in the first 12 MINUTES. 39 members reached, 112 impressions, 5 likes and a comment in the first 30 MINUTES. 60 members reached, 168 impressions, 8 likes, 3 comments, and 1 save in the first 60 MINUTES. And now a couple days later it's up to 298 members reached, 628 impressions, 24 likes, 13 comments, 4 saves, and 3 profile views. Big difference, huh? A few takeaways: 1. Don’t be afraid to delete a post that’s not working and repost it immediately. 2. Be careful playing that engage-to-get-something game 3. Always experiment – you never know what you’ll find out. Have you ever deleted a post and immediately reposted it? ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/owhkhqhwm8g24pbvhr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWRpZC1zb21ldGhpbmctaXZlLW5ldmVyLWRvbmUtb24tbGlua2VkaW4tc2hhcmUtNzQ3NTIxMTA4MTI1NTI1NjA2NC0tMWFDLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Product designer Melissa Carmichael ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/z2hghnhe2dpqo6sph0/aHR0cHM6Ly93d3cubWNhcm1pY2hhZWwuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) bought my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/p8heh9h4w7gn9osqh3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) and said this about it: "I previously dropped $5K on a specialized LinkedIn 6-month program which didn’t deliver the same succinct knowledge, guidance, and action-plan that Josh provided. I’m blown away by Josh’s ability to boil down the complexity and package it up in an easy-to-digest way. So much value jammed packed into this short hour." ​Get my LinkedIn playbook here ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/p8heh9h4w7gn9osqh3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ I've used Kit ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/6qheh8hl82nmp8hohk/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ) to handle my newsletter and email marketing for a long time so I was excited to see all the new features ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44/25h2hoh3po4k7qh3h4/aHR0cHM6Ly9raXQuY29tL3Jlc291cmNlcy9ibG9nL2NyZWF0b3ItcHJvZHVjdC1sYXVuY2hlcy1jcmFmdC1jb21tZXJjZS0yMDI2P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) they recently announced. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnr0xknt6h9xnlg69unhxeo44 )​

​ The biggest opportunities grow out of the smallest decisions. The decision to publish an idea on LinkedIn instead of keeping it in your head. The decision to ask for what you want instead of assuming the answer will be no and not asking at all. The decision to go for one walk, lift one weight, or meditate for one minute instead of continuing to believe you’re not the kind of person who does that. The decision to shut off your phone and pick up a book. The decision to go to the conference, buy the course, or attend the meetup instead of skipping it like usual. The decision to apply to, submit for, or pursue something you’re not qualified for instead of removing yourself from consideration. The decision to say no or yes when you want instead of saying what you think the other person wants to hear. The decision to act on this advice instead of ignoring it. The greatest successes in my life can all be traced back to small decisions. If you think about it for a moment, I bet you’ll find the same is true for yours. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377/z2hghnhe286ggwaph0/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtYmlnZ2VzdC1vcHBvcnR1bml0aWVzLWdyb3ctb3V0LW9mLXRoZS1zaGFyZS03NDczNTgxNzEwNTkzNDQ1ODkwLUgtYU8vP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ ​Karin Wilson Edmonds ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377/x0hph6hevl2ggkh5hl/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers and said this about them: "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377/kkhmh6hn03w77wulh7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ Here's how to use a "to-don't" list ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377/58hvh7hgdzxee2f6h4/aHR0cHM6Ly9wcmV2aWV3Lm1haWxlcmxpdGUuaW8vZW1haWxzL3dlYnZpZXcvMTU3NjgyOC8xOTEwNzQ5OTU0MjQ3MjQyNjM= ) to improve your writing. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxzxqgmi6h64mg6z8clhom377 )​

​ Here are six ways I make potential clients feel wanted: 1. I don’t give them the Swingers treatment. Remember the bit in that movie about waiting three days to call someone you’re interested in? That’s terrible advice. Potential clients want to feel wanted so I don’t mess around with trying to seem so important, busy, or “cool” that I drag my heels in replying to them. Being excited to work with someone doesn’t make you look desperate – it makes you look like a good fit. 2. I help them BEFORE they hire me. You know what happens when you give a potential client a bit of free advice about their situation before they pay you? It makes them want more. 3. I tell them how excited I am to work with them. Enthusiasm is contagious and the more someone feels like you’re excited about the work (and not just the money), the more likely they are to hire you. 4. I show them how I’m like them Pointing out what you have in common with a potential client makes them feel comfortable, seen, and understood. And EVERYONE wants to feel understood. So if I have anything in common with a potential client, I’ll reference it. Maybe I’ve been in their situation, maybe we’re both Dads, maybe we grew up in a similar place, maybe we love the same music. The more connected someone feels to you, the more likely they are to hire you. 5. I tell them the potential I see for them and their work. No matter how confident a potential client may be, some part of them wonders if what they’re pursuing is even possible. By telling them I see the same potential they see it reassures them they’re not wasting their time AND that I “get it.” That’s a bigger deal than it seems. 6. I don’t lie about any of the things I mentioned above. I don’t say things I don’t mean and don’t tell people what they want to hear just to get them to hire me. In that way the above approaches serve a double function: They make potential clients feel wanted AND they help me determine if that client is actually a good fit for me. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnrv3wxb6h9xevm6kbnhxeo44/m2h7h5h360d3zqbmhq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9wb3RlbnRpYWwtY2xpZW50cy13YW50LXRvLWZlZWwtd2FudGVkLWhlcmUtc2hhcmUtNzQ3NDkyNDYzODI3NjQ1MjM1My1ZQ2dhLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Want me to help you get more clients from your content? Reply if you'd like details about how I can help. ​ This 15-minute video outlines how to manage competing goals and priorities ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnrv3wxb6h9xevm6kbnhxeo44/z2hghnhe2rqexoaph0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj04RlY2SHFSUUVWNA== ) by using periodization. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnrv3wxb6h9xevm6kbnhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnrv3wxb6h9xevm6kbnhxeo44 )​

​ Los Angeles, 1991. A 21-year-old musician is performing in a coffee shop with nothing but an acoustic guitar and no one’s paying attention. Desperate to stop people from going out for a smoke break, he tries something he’s never done before. He starts stomping his feet and freestyle rapping. It gets a smattering of applause. But after his set, a man in the crowd says he likes the singer’s rapping and that he knows a guy who makes beats for the Geto Boys. The singer goes to the beatmaker’s apartment to meet him. He listens to some beats and experiments with playing blues riffs on his guitar over them. It sounds pretty good. He quickly scribbles some lyrics designed to sound like a stream of images that paint a bigger picture – the way Chuck D from Public Enemy does. They listen back and it sounds nothing like Chuck D. It’s the first song he’s ever recorded… And nothing happens with it. He never sees the beat maker again. He spends the next year working in a video rental store and forgets about the song. Then he runs into the guy he first met at the coffee shop who suggests they shop the song around to industry contacts he knows. The singer is told by the industry that the song has some potential, but no one thinks it will work as is – he needs to make a bunch of changes. The singer refuses. “It’s fine if you don’t want what I’m doing, but I’m not changing it,” he says. Another year goes by. The singer puts the song out himself with a friend – they release 500 copies of it on vinyl. The song is “Loser.” The singer is Beck. The rest is history. “You don’t need to wait for permission,” he says years later. “You can just go ahead and do it.” I’ve said it before and I’ll say it again… Do what you want and you’ll get what you need. ​Join the conversation about this story ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5kgzmlflhop6gwogf8hnprgg/e0hph7h73exm54s8h2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9sb3MtYW5nZWxlcy0xOTkxLWEtMjEteWVhci1vbGQtbXVzaWNpYW4tc2hhcmUtNzQ3NDQ5ODk4MjQzNDY1MjE2MC1lakExLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ ​ Family addiction coachPatrick Doyle ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5kgzmlflhop6gwogf8hnprgg/owhkhqhwmnzx5xcvhr/aHR0cHM6Ly9mYW1pbHlhZGRpY3Rpb25jb2FjaC5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) hired me to be his writing partner. Here's what he said about the experience: "Using my coaching to set boundaries and build connection with their loved one facing addiction, families got life-saving results. So why wasn't my content generating the leads, sales, and audience I wanted? ​ ​After years of intensive home schooling, I started working with Josh one year ago and saw the results of my efforts increase 10X. Not just social posts, also website content, and now a process for providing value to inquiries that converts to clients. ​ If his posts help you, he can help you fix your content." Reply if you'd like to know how I can help you. ​ "We do all the other things that our competitors do, only we do them better.” ​More better is not a strategy ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5kgzmlflhop6gwogf8hnprgg/z2hghnhe27g50nbph0/aHR0cHM6Ly9wdW5jdHVhdGlvbi5jb20vbW9yZS1iZXR0ZXItaXMtbm90LWEtc3RyYXRlZ3kvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h5kgzmlflhop6gwogf8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h5kgzmlflhop6gwogf8hnprgg )​

​ This Wednesday at 10 am PT I'm presenting a new Skill Session called The Courage Finder. I'll teach you how to do what scares you. If you'd like to attend - or get the recording - join my membership today ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/58hvh7hgd0932rc6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZ2V0LWNsaWVudHMv ). Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How I'd Improve A Nonprofit's Email Marketing ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/25h2hoh3pgolwmb3h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbm9ucHJvZml0LWVtYWlsLW1hcmtldGluZy8= )​ The first three things I'd do. 2. 6 Ways To Improve Your Life Or Business In A Weekend ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/qvh8h7hdmv6eplilhk/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vd2Vla2VuZC1wcm9qZWN0LWlkZWFzLw== )​ Most take less than 30 minutes to do. 3. A Powerful Reminder There Are Infinite Ways To See The World ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/g3hnh5hm8nzgw2hrh9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj02WUozN1JTWDZ3TQ== ) "There are a million ways to draw a sun." This 7-minute video is worth a watch if you do creative work. 4. How To Define Your Own Personal Flywheel ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/9qhzhnhdvx24r7t9h3/aHR0cHM6Ly9iYXJyZXR0YnJvb2tzLmNvbS9mbHl3aGVlbC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Six questions to guide you. 5. A Simple Habit That Saves Your Business Money Every Month ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/3ohphkh35rdxl6frhn/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL21jb3Zicm93bl90aGlzLW5ldy1oYWJpdC1zYXZlcy1tZS0xMDAwLWV2ZXJ5LW1vbnRoLXNoYXJlLTc0NzA4NDQ1NzgwMTU4NDY0MDItOXYzSi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= )​ From someone who's saving $1k a month with it. ​ ******************** Sources and Sponsors ******************** • Want to promote your work ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/48hvhehmd92weptxh7/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to my 30,000 subscribers? • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/08hwh9h26x7n5kalh5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • Join this membership summit for free ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/vqh3hrho94km7nughl/aHR0cHM6Ly93d3cubWVtYmVyc2hpcHN1bW1pdC5jb20vP3JlZj1qb3NoLXNwZWN0b3I= ) to learn how to grow your membership from one of the most successful creators in the world. My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/l2hehmhlm4kq93i6h0/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) gives you a simple, proven way to create a sales page that converts. ​ ******************* From My Notebook... ******************* • "Everybody lives inside a world the outcasts build." - Rose Betts ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/m2h7h5h369n2p3fmhq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1IZDlscUtxTDB2OA== )​ • "The most important creative decision we’ll ever make isn’t what we make - it’s who we choose to make it for." - Tommy Geoco ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/dpheh0he9k7dg8imh4/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj16ZE94dUhUUzhDOA== )​ • Most people don’t even try to do something original - they’re too busy trying to do what others do. ​​​​​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww/e0hph7h73enmg4h8h2/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** Eyes close Breeze blows Breath flows Tweet go the birdies Squirrels start to scurry There’s no need to hurry Doing nothing is really something. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq6rdg4imhrx7km3xa3he4qww )​

​ Looking for a weekend project? Try one of these: 1. Give yourself 20 minutes to write the story of something that changed the trajectory of your career and publish it as a social media post or newsletter. 2. Go to a bookstore and browse a section with the kind of books you never read. Buy one and read at least the first chapter this weekend. 3. Write a list of 20 things you’d like to do but have been scared to try. Pick one to try this weekend. 4. Call a friend you haven’t spoken to in a long time. Ask them, “What’s the weirdest thing that’s happened to you since we last talked?” 5. Go for a walk and walk at a much slower pace than you typically would – so slow it almost feels uncomfortable. See what you notice. 6. Set an alarm on your phone to ring every 3 hours throughout the day. Each time it rings, write down an idea or observation inspired by or related to whatever you happen to be doing at that moment. ​Join the conversation about these ideas ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx/dpheh0he9oz426smh4/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9sb29raW5nLWZvci1hLXdlZWtlbmQtcHJvamVjdC10cnktb25lLXNoYXJlLTc0NzEyMjUwODQwNTgxOTgwMTYtZFU3MS8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Today's email is brought to you by my Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx/7qh7h8h926vkx7czh6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) which gives you a simple, proven way to create a sales page that converts. ​ If your email list open rates look lower now, this may be the reason why ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx/z2hghnhe2k94mquph0/aHR0cHM6Ly93d3cubWFpbGd1bi5jb20vYmxvZy9kZWxpdmVyYWJpbGl0eS9nbWFpbC1vcGVuLXJhdGVzLXN1ZGRlbmx5LWRyb3BwaW5nLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). (via Email Intelligence ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx/x0hph6hevp8r44f5hl/aHR0cHM6Ly9zaWdudXAud2hvc3BvbnNvcnNzdHVmZi5jb20vbmV3c2xldHRlci1zaWdudXAvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhk2zep5uphwlnxzwxc6h3nlxx )​

​ The first three things I'd do to improve a nonprofit's email marketing: 1. I’d do market research calls with at least 10 of their most valuable subscribers to better understand what they’re looking for and why they do what they do. I’d also do calls with 10 active subscribers who are reading/clicking, but not actually taking whatever action they ultimately want them to take and try to better understand what’s holding them back. 2. I’d shorten the word count of the emails by at least 10% and probably more. Most emails are WAY overwritten and overdesigned. I’d trim the fat ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2mpv9aphwln6d59c6h3nlxx/e0hph7h73pwpomf8h2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZWRpdC15b3VyLW5ld3NsZXR0ZXIv ). 3. I’d optimize for one clear goal unrelated to the email metrics. Too often nonprofits measure the success of their email marketing based on things like subscribers, opens, and clicks – but that’s not the ultimate goal. If your goal is fundraising, it doesn’t matter if you get more opens if those opens don’t translate into donations. I’d rather have fewer opens and more money raised (if that’s the goal). You need to optimize for the right things. If you work with a nonprofit and would like to get more out of the emails you send, let’s chat. I can help you. ​Join the conversation about these ideas ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2mpv9aphwln6d59c6h3nlxx/7qh7h8h92kpk5qizh6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtZmlyc3QtMy10aGluZ3MtaWQtZG8tdG8taW1wcm92ZS1hLW5vbnByb2ZpdC1zaGFyZS03NDczMDI4MjQ1MDQzNzIwMTkyLW1JWTYvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Want me to write something for you? Reply and tell me what you need. ​ "Creativity doesn’t mean making things. The word itself comes from a word that means growth. We grow while we are making things. And then we make different things." From The Art of Goals ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2mpv9aphwln6d59c6h3nlxx/owhkhqhwmklkd9fvhr/aHR0cHM6Ly9iZXRobGFwaWRlcy5zdWJzdGFjay5jb20vcC90aGUtYXJ0LW9mLWdvYWxzP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhk2mpv9aphwln6d59c6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhk2mpv9aphwln6d59c6h3nlxx )​

​ In the 1980s, a former president of The Harvard Lampoon named George Meyer bailed on going to medical school and instead decided to make a living from betting on dog races. Two months later, he was broke. A couple of his former Lampoon co-writers convinced David Letterman to hire Meyer as a writer on his late night show. A two-year stint there was followed by a brief stint writing for Saturday Night Live, and eventually an assignment to write a movie for Letterman. That went nowhere and Meyer found himself without a job or any real prospects. So, he started a print newsletter called Army Man. He called it a “magazine” – actually he called it “America’s Only Magazine” – but it was basically a newsletter in a pre-Internet world. It was essentially a bunch of jokes written by him and some of his comedy writing pals including Bob Odenkirk and Jack Handey (whose SNL’s classic bit “Deep Thoughts” appeared in the newsletter). Only three issues of Army Man were published, but they spread like wildfire in the comedy world and became legendary. When the showrunner of The Simpsons was putting together the show’s writing staff, he snatched up as many Army Man contributors as he could including Meyer. Eventually, 10 different Army Man writers worked on The Simpsons. Besides being a fun story, there are several important lessons here. 1. The way you get what you want is to start doing what you want before anyone is willing to pay you to do so. 2. Newsletters (and content in general) is an incredibly powerful way to create opportunities. 3. Great content spreads – that even proved true in world without the internet. 4. You don’t have to “monetize” a newsletter to monetize a newsletter. 5. Stop waiting, start creating. You never know what it may lead to. If you want to put something cool into the world, I’d love to help you do it. Let’s chat. ​Join the conversation about this story ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50xm85ilhop2keg9f8hnprgg/p8heh9h4wk47ndiqh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9vbmUtb2YtdGhlLW1vc3Qtc3VjY2Vzc2Z1bC1uZXdzbGV0dGVycy1vZi1zaGFyZS03NDY5Nzg1MjUwMTM1Njk1MzYwLTBUM1gvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50xm85ilhop2keg9f8hnprgg/58hvh7hgdpg9r5i6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what art director Amy Roth said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​ Tim Ferriss just revealed sales of his books are dropping ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50xm85ilhop2keg9f8hnprgg/qvh8h7hdmgd69dilhk/aHR0cHM6Ly90aW0uYmxvZy8yMDI2LzA2LzEyL2hhcy1haS1hbHJlYWR5LWtpbGxlZC1ub25maWN0aW9uLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). In the comments, Seth Godin said he's seeing a similar trend. Tim thinks it's due to AI - not sure I entirely agree, but I'm sure that's at least a bit of it. Either way, it's worth a read. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h50xm85ilhop2keg9f8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h50xm85ilhop2keg9f8hnprgg )​

​ My senior year in college I went on a spring break trip…with my Mom. I was a couple months from graduating (as long as I could raise my F in Human Sexuality to a D) and my next move was unclear. ​ I was sure I was going to become a political journalist until an internship made me realize that was the last thing I wanted to do. ​ I thought about working in entertainment, but hated New York and had never been west of St. Louis. ​ My Mom suggested we go to Los Angeles over spring break and visit her cousins who lived there – I could check out the city, see them for the first time since my Bar Mitzvah, and see if I wanted to pursue my own personal Manifest Destiny and head west after graduating from The University of Maryland. ​ As this Spring Break plan came together, another opportunity for my future surfaced. ​ I was working part-time writing software manuals for a company that sold business software. ​ Turns out I had a knack for explaining complex things in a simple way. ​ (I still do.) ​ They offered me a full-time job with good pay if I wanted it after I finished school. ​ They even gave me a laptop to take with me on Spring Break so I could work while I was there. ​ It was the first laptop I’d ever used (this was 1997) and I remember how cool I felt to work on the plane. ​ I was important. Professional. Adult. ​ But beneath those feelings was the potential reality of writing boring software manuals for the rest of my life. ​ Was that what I wanted? ​ In Los Angeles, my mom’s cousin was able to get me three informational interviews with people he knew. ​ One with a record label (dream job), one with a local news network, and one with a boutique entertainment PR agency. ​ None had job openings and they all said it’s impossible to land a job in LA until you actually live in LA. ​ So I faced a tough decision: ​ Take the well-paying, safe, software manual writing job and start my life in Maryland where all my friends were staying after graduation to start their careers and families. ​ Or… ​ Move to Los Angeles where I didn’t have a single friend, had no job, and would have to live with my Mom’s cousin’s family (who I barely knew) just to chase a dream. ​ I chose the latter. ​ It was the first of many decisions I’ve made in my life to pursue what excites me, to have faith that doing what I WANT will get me what I need. ​ A month after graduation I hopped in my Toyota Corolla, packed the car with mixtapes I had made, and drove across the country. ​ A couple weeks after I arrived, I checked in with the PR agency I had interviewed with and they told me their receptionist’s green card had fallen through and they had an opening. ​ Within a month of landing in LA, I had a job working in entertainment PR. ​ Pursuing what I wanted, got me what I needed. ​ Little did I realize how often that would happen in the years to come and where it would take me. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3lgw8ri2hd04vd3xc7h4g2ww/m2h7h5h3prvnkrcmhq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1zZW5pb3IteWVhci1pbi1jb2xsZWdlLWktd2VudC1vbi1hLXNwcmluZy1zaGFyZS03NDcwMTc0MDMwODgxNDM1NjQ4LVQzaEwvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ I helped founder and SEO strategist John Ragon ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3lgw8ri2hd04vd3xc7h4g2ww/owhkhqhwvzp8kncvhr/aHR0cHM6Ly9ncmlkd29ya21hcmtldGluZy5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) grow his business. Here's what he said about it: "Josh’s clear and simple tips helped grow my subscribers by 40% in a few months. I’m saving all kinds of time by focusing on his resources. He has a great way of boiling seemingly complicated strategies down into the highest-priority steps (and making them doable)." Reply to get 1-1 help from me for just $5 a week. ​ This is a great example of how little things that cost nothing can drive word of mouth ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3lgw8ri2hd04vd3xc7h4g2ww/p8heh9h40vm73lhqh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3Vuc2VsbGluZ191bnNlbGxpbmctc2hhcmUtNzQ3MTg1NDkzOTExNjU1NjI4OC1wU2FxLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). I bet a lot of people who see that menu tell others about it. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3lgw8ri2hd04vd3xc7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3lgw8ri2hd04vd3xc7h4g2ww )​

​ In 2016, an NYU music school student brought a demo of an unfinished song she was working on to class. She had no idea Pharrell Williams would show up, she’d have to play the song for him, and await his feedback. Or that a camera crew would film the encounter. ​ She stared at a point on the floor while the song played because she was too nervous to look anywhere else. ​ When it ended, Pharrell said: ​ ​“I have zero notes for that and I’ll tell you why. ​ It’s because you’re doing your own thing. It’s singular. ​ It’s like when the Wu-Tang Clan came out – no one could really judge it. You either liked it or you didn’t, but you couldn’t compare it to anything else. ​ That is such a special quality. ​ All of us possess that ability, but you have to be willing to seek.”​ ​ The music student was Maggie Rogers and that moment launched her career. ​ The video went viral and the song’s been streamed 326 million times on Spotify alone. ​ I’m sharing this story with you because Pharrell’s explanation of what makes a creation special goes way beyond music. ​ You can study all the creators you want and how they do what they do. ​ It will help. ​ But ultimately, your best work – the work that will change your life – can only come from you. ​ Who you are, what you’ve experienced, and what’s inside you itching to come out is your competitive advantage. ​ As Pharell said, we all possess the ability to create original work. ​ We just have to be willing to try. ​ And try again. ​ I hope you will. Here’s the video ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944/z2hghnhevz2lwxbph0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1UeWltQ0dFa2lVYw== ) of this remarkable moment. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944/p8heh9h40ewqx0aqh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbi0yMDE2LWFuLW55dS1tdXNpYy1zY2hvb2wtc3R1ZGVudC1icm91Z2h0LXNoYXJlLTc0NzAxMzY1NjU4ODE3NjU4ODgtb0hwUy8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ In a couple weeks I'm presenting a new training called The Courage Finder where I'll teach you how to do what scares you. Let me know if you want to get it and 1-1 help from me for just $5 a week. ​ "They have their hot girl summer With their hot girl friends Drinking hot girl wine With their hot girl men And though I might not be hot enough for hot girl things Turns out I wrote a song that the hot girls sing" I'm obsessed with the message in the song Hot Girl Summer ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944/x0hph6he6mvq3vu5hl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1IZDlscUtxTDB2OA== ) by Rose Betts. And especially this line: "Everybody lives inside a world the outcasts build." By the way, I also share stuff like this in my music recommendations newsletter ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944/dpheh0hegx9p5limh4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h4mmo7lblh8g6z7e3t4hpm944 )​

​ One day you walk past someone pushing a stroller and wonder if that will ever be you. ​ The next day you’re the one pushing a stroller past someone else wondering the same thing. ​ The day after that you walk past someone pushing a stroller and remember when that was you. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How To Use A Diagnostic Questionnaire With Your Clients ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/x0hph6he6mrvqqf5hl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbmV3LWNsaWVudC1xdWVzdGlvbm5haXJlLw== )​ What I ask new clients when I start working with them. 2. My Behind-The-Scenes Conversation With A Creativity Coach ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/58hvh7hg8wvd6et6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vYmV0aC1sYXBpZGVzLWNyZWF0aXZlLWNvcnJlc3BvbmRlbmNlLw== )​ A sneak peek inside my inbox. 3. How A Famous Writing Expert Actually Writes ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/qvh8h7hd537ml7blhk/aHR0cHM6Ly9yYWluYmVubmV0dC5zdWJzdGFjay5jb20vcC95b3UtdGhpbmstd3JpdGVycy1saWtlLXN0ZXZlbi1wcmVzc2ZpZWxkP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ You'll be surprised. 4. How To Use A Spark File ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/3ohphkh3l8o5k9trhn/aHR0cHM6Ly9tZWRpdW0uY29tL3RoZS13cml0ZXJzLXJvb20vdGhlLXNwYXJrLWZpbGUtOGQ2ZTdkZjdhZTU4 )​ "In a funny way, it feels a bit like you are brainstorming with past versions of yourself." 5. The Story Of Colin & Samir ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/48hvhehme35d72bxh7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj16ZE94dUhUUzhDOA== )​ Every creator should watch this 28-minute documentary about the legendary YouTube creators, even if you don't do anything with YouTube. ​ ******************** Sources and Sponsors ******************** • Promote yourself to my 30k newsletter subscribers​ ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/wnh2hghqpd52lrb7hx/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) twice for just $350. • The ​​Social Media Escape Club newsletter​​ ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/reh8hohmrp2lo0u2h6/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZWNsdWIuc3Vic3RhY2suY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) shows you how to get awareness of your creations without using social media. • The HeyCreator newsletter ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/08hwh9h254o6p2clh5/aHR0cHM6Ly9oZXljcmVhdG9yLnN1YnN0YWNrLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is about how to make a living on the internet with your ideas. • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/8ghqhohov8067qukh9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. ​ ******************* From My Notebook... ******************* • The “For You” feed social platforms push on you isn’t actually for you - it’s for them. They claim what holds your attention the longest is what’s best for you, but that’s not true - it’s what’s best for them. • Want a reminder of how quickly the coolest thing in the world can become completely uninteresting? Give a 3-year-old a new toy. • Putting yourself in an environment where people are doing the thing you’ve been avoiding will make you want to stop avoiding it. ​​​​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/l2hehmhl9p0mdws6h0/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I don't talk a lot about parenting in this newsletter, but I was recently invited to write a guest issue of the 30 Days of Dads newsletter. ​Here's what I wrote about my approach to parenting ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr/dpheh0hegx492vfmh4/aHR0cHM6Ly9maXRkYWRsaWZlLmNvbS9wb3N0cy9ob3ctdG8tbGV0LXlvdXIta2lkcy1wcmFjdGljZS1vd25lcnNoaXA_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr ) · Preferences ( https://preferences.convertkit-mail4.com/o8uwkpxkxvbqh6mv9k3hvhqeoqn8ltoh4m6rr )​

​ A few weeks ago I asked myself this question: What if I picked a fellow creator/business owner and had an ongoing email conversation with them where each day we’d email each other to talk about what we did that day, ask each other questions, learn from each other, etc. and then published the full conversation as a piece of content? I could do it each week with a different person. Well, it’s no longer hypothetical because I did it. I reached out to creativity coach Beth Lapides ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk/6qheh8hlg99xletohk/aHR0cHM6Ly93d3cuYmV0aGxhcGlkZXMuY29tLw== ), founder of the legendary Uncabaret ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk/kkhmh6hnqxxznqclh7/aHR0cHM6Ly93d3cudW5jYWJhcmV0LmNvbS9vdXItc3Rvcnk= ) comedy empire, and asked if she’d have a “Creative Correspondence” with me. She agreed, and here's the full transcript of our conversation ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk/58hvh7hg8663gdt6h4/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vYmV0aC1sYXBpZGVzLWNyZWF0aXZlLWNvcnJlc3BvbmRlbmNlLw== ) that played out over the course of seven emails and 17 days. We touched on everything from how to pick your next project, to balancing art and business, to the most creative things we’ve ever seen. I hope you enjoy reading it as much as we enjoyed writing it. ​ You can get 1-1 help from me to get more clients from your content for just $5 a week. Let me know if you’re interested. ​ This is such a simple, powerful message to remember ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk/25h2hoh3zmml3ku3h4/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGNhcmxpaWx5b24vbm90ZS9jLTI3MzAxNDU2OT91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhv9rkp2fghvkgrvwei9hqd2kk )​

​ “My favorite part of my evolution was when I quit. There are certain things that I became in that time that I love about myself.” Dave Chappelle said that in an interview recently and it resonated with me as someone who’s quit a lot over the years and…struggled to quit a lot over the years. $50 million will change your life, but so will walking away from $50 million. Not many people ever face a $50 million decision like Dave did, but we all face similar decisions every day. Do you quit the job you no longer enjoy? Do you drop the client that drives you crazy? Do you abandon the creative project that you’re no longer inspired to create? And if you do… Does that make you a failure? Are you giving in to fear? Are you… a quitter? No. Quitting gets a bad rap. More often than not, it’s a step forward, not backwards. A brave move, not a cowardly one. And a decision that frees you – even if that freedom comes at a cost. I’ve NEVER regretted anything I’ve quit – even if it ultimately turned out to be an “unsuccessful” move. If there’s something in your soul you feel you should quit but you’ve struggled to do so, I hope you’ll take the fact that this found its way to you as a sign. Quit. You won’t regret it. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg/p8heh9h40q2xrkbqh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1mYXZvcml0ZS1wYXJ0LW9mLW15LWV2b2x1dGlvbi13YXMtd2hlbi1zaGFyZS03NDY4NjkxNjY0NjY5MzYwMTI5LXdEZjAvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg/kkhmh6hnqx5mzeclh7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what art director Amy Roth ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg/25h2hoh3zm8dlei3h4/aHR0cHM6Ly93d3cuYW15cm90aHBob3RvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​ Austin Church is doing something REALLY smart to get clients. He identifies someone he'd love to work with who he thinks he can help and then publishes a "public letter" to them explaining exactly what he recommends they do. ​Here's a powerful example ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg/g3hnh5hm5qlpgearh9/aHR0cHM6Ly9hdXN0aW5sY2h1cmNoLnN1YnN0YWNrLmNvbS9wL2hvdy1pZC1oZWxwLW1hdHQtcGl0dG1hbi1hZGQtNTAway1pbi1yZXZlbnVlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h50w9rrflhopneq5mh8hnprgg )​

​ The first thing I do with a client is send them a diagnostic questionnaire. Here’s what I ask: 1. What’s your goal? What do you want to happen? 2. What have you tried so far to make that happen? 3. Why do you think it hasn’t happened yet? 4. How would you describe your ideal client or the ideal person you need to reach to accomplish your goal? 5. Describe the transformation you help those people make with your product or service? 6. What’s the current state of your business? 7. Do you currently publish any content on a regular basis? (Social media, newsletter, podcast, videos, etc.) If so, tell me where and what kind of results you get (number of followers, views, subscribers, etc.) 8. Is there any person or company you’d like to model your business/work/audience after? For example, if you could trade places with someone, who would you choose? 9. What are the most frustrating things or biggest challenges you’re facing right now? 10. At the end of our work together, what do you hope to have? 11. Is there anything else that would be helpful for me to know or any specific questions you’d like me to answer? After my client answers those questions, I put together my initial plan and recommendations for them. Here was a recent client’s reaction to what I sent him: “You’ve given me a wealth of feedback. When I signed up, I was confident about getting a lot of value from your coaching. That said, you’ve exceeded my expectations. Thank you.” Want to experience what he just experienced? Let me know and I’ll give you more details about how I can help you. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2ndk3cphwlm2dw3c6h3nlxx/9qhzhnhdmogwwgt9h3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtZmlyc3QtdGhpbmctaS1kby13aXRoLWEtY2xpZW50LWlzLXNlbmQtc2hhcmUtNzQ2ODMyODEwMjg5MzM2MzIwMC1pZDFxLz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Leadership coach Justin Brown ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2ndk3cphwlm2dw3c6h3nlxx/3ohphkh3leqmm7brhn/aHR0cHM6Ly93d3cuc3RheXRoZWNvdXJzZWxlYWRlcnMuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) hired me to help him - here's what happened next in his own words: "I've landed my ideal 1-on-1 client six times since we started working together." Reply if you'd like me to help you get more ideal clients. ​ Watch this 1-minute video ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk2ndk3cphwlm2dw3c6h3nlxx/n2hohvhvpznqqvb6hg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2hpa2FiaXJfaG93LXRvLWludHJvZHVjZS1wZW9wbGV3aXRob3V0LXdhc3RpbmctdWdjUG9zdC03MjM4NzI3MTI5MDEyNjA5MDI0LUJ6RDMvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ) before the next time you introduce two people to each other. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhk2ndk3cphwlm2dw3c6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhk2ndk3cphwlm2dw3c6h3nlxx )​

​ The most memorable press release of all time was only two words, but the story behind its creation has a valuable lesson for anything you write. When Michael Jordan decided to come back to basketball, his agent wrote a draft of the announcement. Jordan rejected it. Then he wrote another draft which Jordan also rejected. And again, and again, and again. Frustrated, the agent gave Jordan a pen and said “You write it.” So Jordan scribbled “I’m back” and the rest is history. ​ ​ This is more than just a fun story – it’s a lesson in writing and communication. Most things – especially announcements – are WAY overwritten. The more inessential details you include, the less impact the essential ones have. Say what you need to say and get out. Be as informal, conversational, and human as possible. Be like Mike. ​Join the conversation about this ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnmqzk9h6h8wqrmm9sgh2ev88/9qhzhnhdmv9n28t9h3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtbW9zdC1tZW1vcmFibGUtcHJlc3MtcmVsZWFzZS1vZi1hbGwtdGltZS1zaGFyZS03NDY3OTU3ODc0OTcxODg1NTY5LXN4YmEvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Social media coach for authors Al Reid ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnmqzk9h6h8wqrmm9sgh2ev88/3ohphkh3l5zvdwcrhn/aHR0cHM6Ly9hbHJlaWQub3JnLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) hired me to help him improve his content. Here's what he said about the experience: "I come to Josh with the strongest post I can write on my own and every single time, he finds ways to make it sharper, clearer, and more effective. What surprised me most is that Josh doesn’t just improve the post. He improves me as a writer. Through his feedback, I’m learning how to spot weaknesses, strengthen hooks, and communicate ideas more cleanly on my own. An unexpected bonus: he regularly suggests strong ideas for future posts, which has helped me think more strategically about my content overall. Since working with Josh, the posts he’s reviewed have performed 2-3x better than my previous posts. The difference is measurable and repeatable." Reply if you'd like me to help improve your content. ​ When it comes to growing an audience on social media, it may be as simple as pulling two levers. ​Here are which ones to pull ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnmqzk9h6h8wqrmm9sgh2ev88/n2hohvhvp9renwa6hg/aHR0cHM6Ly9sZXR0ZXJzLnRoZWRhbmtvZS5jb20vcC9ncm93aW5nLW9uLXNvY2lhbC1tZWRpYS1pcy1lYXN5LWFjdHVhbGx5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) and how to do so. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhnmqzk9h6h8wqrmm9sgh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhnmqzk9h6h8wqrmm9sgh2ev88 )​

​ We overcomplicate our offers. A person wants a result. You help them get it in exchange for a fee. That’s all that matters. All this stuff about process, and deliverables, and bonuses is a distant second in importance to the basics. I’ve started to talk about my offers in a much simpler way – not even mentioning most of what the offer includes. The results have been eye-opening. More interest and more buyers. People who admired my work for years but never bought anything are suddenly inquiring about and buying what I offer. Because I removed so many details of the offers that confused or overcomplicated them. I just tell people I can help them get what they want and what it costs. That’s all they really care about anyway. Speaking of which… You can get 1-1 help from me to get more clients from your content for just $5 a week. Let me know if you’re interested. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq/9qhzhnhdmmw495a9h3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93ZS1vdmVyY29tcGxpY2F0ZS1vdXItb2ZmZXJzLWEtcGVyc29uLXNoYXJlLTc0Njk0MTY2MTQ3OTU1NjcxMDQtN3E5bC8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ ​Karin Wilson Edmonds ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq/wnh2hghqpp7m89c7hx/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers and said this about them: "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq/m2h7h5h3pp52wnsmhq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ Austin Kleon uses four different notebooks regularly. This overview of how he uses them ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq/z2hghnhevv650wtph0/aHR0cHM6Ly9qaWxsaWFuaGVzcy5zdWJzdGFjay5jb20vcC9ob3ctYXVzdGluLWtsZW9uLWtlZXBzLWl0LWZ1bi1hbmQ_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is an interesting - and inspiring - read. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq ) · Preferences ( https://preferences.convertkit-mail4.com/27ul24626kuoh8pn0v8s3hg98xgp6hghm4vqq )​

​ The second you put pen to paper on an idea, that idea starts to morph into something different than what's in your head. It might be better, might be worse, or might just be different. But it won't be what you expected. That's not part of the challenge - it's part of the fun. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. 3 Ways To Find Words That Resonate With Your Target Audience ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/e0hph7h7gozx57h8h2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY3VzdG9tZXItbGFuZ3VhZ2UtY29weXdyaXRpbmcv )​ These are simple and free. 2. How To Differentiate Yourself From Your Competition ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/z2hghnhevxzg00hph0/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZGlmZmVyZW50aWF0ZS1wcm9kdWN0LXNlcnZpY2Uv )​ 20 choices you can make. 3. 8 Mistakes To Avoid On Substack ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/x0hph6he60mgxoi5hl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL29saXZpYS13aWNrc3Ryb21fOC1taXN0YWtlcy1pLW1hZGUtb24tc3Vic3RhY2stdGhhdC1jb3N0LW1lLXNoYXJlLTc0NjcxODAyMDMwOTg4Mjg4MDEtdlA0TC8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= )​ Including how often to publish, which content to paywall, and how to engage with others. 4. The 100 Connections Challenge ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/kkhmh6hnqvp74vtlh7/aHR0cHM6Ly9waG9lYmVkb2Rkcy5zdWJzdGFjay5jb20vcC90aGUtMTAwLWNvbm5lY3Rpb25zLWNoYWxsZW5nZS1ob3c= )​ Don't worry, you can "cheat" your way to the top. 5. The Grail Notebook Method ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/58hvh7hg82wel8f6h4/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1fUVZZZlBuTk9nNA== )​ This 13-minute video made me want to start a new notebook. ​ ******************** Sources and Sponsors ******************** • Promote your offer to my 30k newsletter subscribers ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/qvh8h7hd5p3xq9ilhk/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) twice for just $350. • The Freelance Cake newsletter ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/9qhzhnhdmr87net9h3/aHR0cHM6Ly93d3cuZnJlZWxhbmNlY2FrZS5jb20vbmV3c2xldHRlcj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) helps freelancers and consultants get better results with less effort. • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/n2hohvhvp04deda6hg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/wnh2hghqp6dzm5a7hx/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) gives you a simple, proven way to create a sales page that converts. ​ ******************* From My Notebook... ******************* • It’s easy to do what you want when the alternative is a dumb idea. But it’s incredibly difficult to do what you want when the alternative is a smart idea. • Everyone chasing AI isn’t a reason to do it too - if anything, it’s a reason not to. • Are you really working for yourself if you’re not working on what you want to work on? Or have you just traded having one boss for a bunch of bosses (your clients)? ​​​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/reh8hohmrzp8k3h2h6/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I've started to experiment with Substack Notes. ​See you there ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377/08hwh9h25r48nxtlh5/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGpzcGVjdG9y ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx9r30pi6h640xplxtlhom377 )​

​ I wanted to be Ferris Bueller. ​ My whole life when I watched a movie or TV show I liked, I immediately became the characters I liked in my own life. ​ The content I consumed did so much more than entertain and inspire me – it literally changed me and influenced who I became. ​ Seeing other people do things made me believe I could do them, made me want to do them, and made me willing to try. ​ That’s powerful. ​ And it extended way past childhood. ​ To this day, the things I consume have a direct influence on the things I do. ​ I’m reading Cameron Crowe’s excellent memoir ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm/owhkhqhwv9v4zeuv/aHR0cHM6Ly9hbXpuLnRvLzRlbjNwRm8= ) right now and learning about the incredible conversations he had with legendary musicians as a young writer for Rolling Stone. ​ Meanwhile, I just did my first two-week long “Creative Correspondence” – an ongoing interview/conversation with a successful creator conducted via email (which I’ll publish soon). ​ Is it a coincidence I came up with that idea while reading Crowe’s book? ​ Of course not. ​ When you recognize the power of the content you consume, you become more deliberate in your consumption choices. ​ Don’t settle for what the algorithm shows you. ​ Choose your own adventure. ​ Because when you do, you’re choosing your future too. ​ Four quick tips for making better consumption choices: ​ ​1. Follow your curiosity.​ ​ You don’t need any reason to consume something beyond being curious about it. ​ ​2. Bail quickly.​ ​ Don’t waste time trying to “finish” something that doesn’t resonate. ​ The worst thing to do is try to finish a book you don’t enjoy just because you started it – repurpose that time into something new. ​ ​3. Go down the rabbit hole.​ ​ When something clicks, explore its influences and descendants. ​ The creations that came before and after it will likely resonate as well. ​ ​4. Find a curator you love.​ ​ You don’t have to find all the great stuff yourself – just find one person you trust to surface things for you. ​ I’m proud to be that person for 30,000 others right now. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm/z2hghnhev6vogghp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhbnRlZC10by1iZS1mZXJyaXMtYnVlbGxlci1teS13aG9sZS1zaGFyZS03NDY2ODg0NTE4ODI2NzAwODAwLS1qTU0vP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ You can sponsor two issues of my newsletter for just $350 and reach my 30,000 subscribers. ​Book an ad here ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm/x0hph6he626w8ri5/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ These notes on going solo ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm/6qheh8hlgrg7v5io/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL25vdGVzLWdvaW5nLXNvbG8tY2VsZWJyYXRpbmctNi15ZWFycy1zdHVkaW8tc2VsZi1qYS13ZXN0ZW5iZXJnLTNzZXhmLw== ) from someone celebrating six years as a solopreneur are excellent - especially the three bits of advice toward the end. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm ) · Preferences ( https://preferences.convertkit-mail4.com/8kupqxoqoesoh26o400tkhkoqwq0kt3hq85mm )​

​ In the late 1980’s an elementary school teacher collected all the papers and notes his students left in their desks and gave them to his friend Matt. Matt took them to his office and gave them to his co-workers. His “office” was a TV show’s writers room and his co-workers were creating a new animated show called The Simpsons. Matt Groening did that because he wanted the kids in the show to speak and act like real kids – he knew the best way to do that was to study the way real kids talked. You’re probably not creating the next Simpsons (though I hope you are), but the lesson is relevant to whatever you do. The strongest copy and content comes from using the exact words your target audience uses. Here are three simple ways to learn that: 1. Study Amazon book reviews from books your target audience would read. You’ll see how they talk about their problems and goals. 2. When someone buys from you, ask in that moment why they did and why they almost didn’t. They’ll tell you exactly what others are thinking in that same moment. 3. Go on Reddit or Facebook groups and study what questions and conversations your target audience is having. You’ll see how they talk about things in their own words. ​Join our conversation about this here ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h62oek8fzhw485w7nunh08goo/g3hnh5hm5r2dkpsr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbi10aGUtbGF0ZS0xOTgwcy1hbi1lbGVtZW50YXJ5LXNjaG9vbC10ZWFjaGVyLXNoYXJlLTc0Njc1OTMwMzM0NzIxMjI4ODAtSmN4SS8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Want 1-1 help from me to improve your content for $5 a week? Reply to this email. ​ "The internet you grew up on isn't dying." ​Read this ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h62oek8fzhw485w7nunh08goo/3ohphkh3l08onxar/aHR0cHM6Ly93d3cudGVycnlnb2RpZXIuY29tL3RoZS1ib3JpbmctaW50ZXJuZXQ_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h62oek8fzhw485w7nunh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h62oek8fzhw485w7nunh08goo )​

​ 1. Charge less 2. Charge more 3. Do it quicker 4. Do it slower 5. Do it for one specific person 6. Do it for one specific need 7. Solve one part of the problem 8. Solve all of the problems 9. Guarantee the result 10. Do it for free and charge for something else 11. Use different materials 12. Have a unique aesthetic 13. Have a unique credential 14. Offer a unique bonus 15. Make it easier 16. Make it faster 17. Make it last longer 18. Make it disposable 19. Make it ongoing 20. Make it one and done ​Join the conversation about these here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk2r0w8b7hndgovg0f8hwpnqq/m2h7h5h3pvq78wsm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8yMC13YXlzLXRvLWRpZmZlcmVudGlhdGUtd2hhdC15b3Utc2VsbC1mcm9tLXNoYXJlLTc0NjY1MzcwOTcwNTE0MzkxMDQtUDBmTS8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Today's email is brought to you by my Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk2r0w8b7hndgovg0f8hwpnqq/dpheh0hegvom0dim/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) which gives you a simple, proven way to create a sales page that converts. ​ A study found people are 4x more likely to buy a product when it's in transparent packaging ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk2r0w8b7hndgovg0f8hwpnqq/7qh7h8h97q6molsz/aHR0cHM6Ly9hcHAuc2NpZW5jZXNheXMuY29tL3AvbWFrZS15b3VyLXBhY2thZ2luZy10cmFuc3BhcmVudD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). It's interesting to think about how this can apply to expertise products as well - the more you can "show" people your offer, the more likely they are to buy it. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighk2r0w8b7hndgovg0f8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighk2r0w8b7hndgovg0f8hwpnqq )​

​ I was curious to see how images and links were impacting my reach on LinkedIn so I just reviewed the stats of my last 30 posts ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377/e0hph7h7gmn3zzf8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3RoYXRqb3Noc3BlY3Rvci8= ). ​ I had one post go viral (8,761 impressions) so I didn’t include that in the analysis because it would have skewed the numbers. FYI, that post had an image and no link. ​ Here’s what I found: ​ • 12 posts without images: 697 avg. impressions ​ • 17 posts with images: 679 avg. impressions ​ • 16 posts with links: 653 avg. impressions ​ • 13 posts without links: 630 avg. impressions ​ I also noticed 60% of my top 10 posts had images and 50% had links. ​ But 4 of my top 6 posts did not include links. ​ ​My Takeaway:​ ​ The numbers are all pretty close so I don’t really see a definitive “do this, don’t do this” in these stats. ​ It does surprise me a bit that the highest avg. impressions come from posts without images, but again…it’s close. ​ 4 of my top 6 posts not including links is maybe a sign that my posts without links have a better shot of really spreading, but I’m not fully convinced of that based on this small sample size. ​ It’s also worth noting that posts WITH links outperformed posts without them on average. ​ And posts WITHOUT images outperformed posts with images. ​ Both of those are a bit counterintuitive and go against the conventional wisdom. ​ I’d love to see how your numbers compare to these – let me know. ​Join the conversation here ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377/owhkhqhwvx8mz3sv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy1jdXJpb3VzLXRvLXNlZS1ob3ctaW1hZ2VzLWFuZC1saW5rcy1zaGFyZS03NDY2MTQ4MTgzMzE2ODQ4NjQwLUZBUlAvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377/z2hghnhev5d2g4bp/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what art director Amy Roth said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​ If you use Kit ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377/x0hph6he6k7vgzu5/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ) to manage your email marketing, you can now connect it to your AI tool of choice and do some pretty powerful stuff. Here's a useful collection of things you can now do ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377/58hvh7hg839de9s6/aHR0cHM6Ly9tYXJrZXRpbmdwbGF5Ym9vay5haS9raXQtbWNwLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) and the exact prompts you can use to do them. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx9opl0t6h64xwnv3ilhom377 )​

​ I recorded a 10-minute podcast episode for one person, but the catch is I don't know who that person is. Maybe it's you? ​Listen to find out ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq/z2hghnhev0e2rgtp/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjM= ). ​ Photographer Seshu Badrinath ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq/p8heh9h4084wlkfq/aHR0cHM6Ly93d3cuY29ubmVjdGljdXRoZWFkc2hvdHMuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) recently bought my Email Templates That Turn Subscribers Into Buyers. Here's what he said about them: "Josh's email templates make it super easy to identify a potential client's pain point and offer the right solution. The templates are copy-n-paste-easy to implement." ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq/x0hph6he6xevlrs5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ This seems like a fantastic tool for anyone writing a book ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq/6qheh8hlg0l8d5io/aHR0cHM6Ly9oZWxwdGhpc2Jvb2suY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )...or anything else for that matter. (via Frank Ewert ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq/kkhmh6hnq4n03esl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pmZXdlcnQv )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighk236x2u7hndgx8gxu8hwpnqq )​

​ A few days ago I let you know you can get 1-1 help from me for just $5 a week. There was a ton of interest, so I figured I'd mention it again here in case you missed it. Reply for details. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. The Most Useful Button On LinkedIn ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/z2hghnhevw655vup/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW4tbm90LWludGVyZXN0ZWQtYnV0dG9uLw== )​ The more you use it, the more you'll get out of the platform. 2. The Simplest Way To Keep Up With Inbox Zero ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/p8heh9h40x6rrwaq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaW5ib3gtemVyby8= )​ Just do this once a month. 3. Four Ways To Get More Engagement Without Getting More Subscribers ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/6qheh8hlgorxx9co/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZWNsdWIuc3Vic3RhY2suY29tL3AvbWF5YmUteW91LWRvbnQtbmVlZC1tb3JlLXN1YnNjcmliZXJzLTM2ZD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ "Stop asking everyone and start actually asking people." 4. How To Design A Course That Actually Changes What People Do ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/25h2hoh3zd9ll5i3/aHR0cHM6Ly9yb2RuZXlkYXV0LnN1YnN0YWNrLmNvbS9wL3RoZS1hY3Rpb24tZmlyc3QtbWV0aG9kLWhvdy10by1kZXNpZ24_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Four steps to building a course that drives results. 5. How To Self-Publish Your First Book In 14 Days ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/9qhzhnhdm9w406u9/aHR0cHM6Ly93cml0ZXdpdGhhaS5zdWJzdGFjay5jb20vcC9ob3ctdG8tc2VsZi1wdWJsaXNoLXlvdXItZmlyc3QtYm9vaz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ A step-by-step plan. ​ ******************** Sources and Sponsors ******************** • Want more clients? Tell my 30k readers about your work ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/n2hohvhvprq2m5a6/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/reh8hohmrxdk4qc2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • The ​​​Creatorboom newsletter​​​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/l2hehmhl9r2qeri6/aHR0cHM6Ly9jcmVhdG9yYm9vbS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) features resources to help you start and grow your online business. • Get a free trial of my favorite email marketing and newsletter platform ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/e0hph7h7g4vm66i8/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ). ​ ******************* From My Notebook... ******************* • Your brand is ultimately defined by what you do - not what you say you are. • No one day in your life makes you a success and no one day in your life makes you a failure. • When a potential client asks if you’ve worked with other people who do what they do, what they’re really wondering is: “Will you understand me?” ​​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/owhkhqhwvo9xpdbv/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I thought I'd hate the idea of a bookstore with no books, but I've got to admit this looks really cool ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377/z2hghnhevw65nvap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2NocmlzdGluYWFsbGRheV9hLWJvb2tzdG9yZS13aXRoLW5vLWJvb2tzLWp1c3QtYmVjYW1lLW9uZS11Z2NQb3N0LTc0NjUwMzU4MTQ5NDM2NTM4ODktZlJOMi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hl8o496arh8o2v883hmh2r377 )​

​ I’m rewatching Mad Men and noticed something. The pace of the creative work. It’s slow. There are lots of extended shots of people “working” in ways not many of us work any more. Yes, they’re smoking and drinking up a storm. But they’re also spending a lot of time in their thoughts. Sitting and thinking and dreaming and wondering and scribbling. Long, extended shots of people like Don Draper and Peggy Olson working through creative challenges while staring out windows, sitting alone in offices, and drinking alone in restaurants. That way of working seems just as far removed from the modern world as the constant drinking and smoking in the show. But I’m pretty sure that change isn’t one for the better. I know the more time I spend thinking by myself, the more interesting the ideas I come up with. It’s cliche at this point to say boredom is a good thing, but it’s cliche because it’s true. When was the last time you sat by yourself with your thoughts? When was the last time you jotted down whatever comes to mind with a pen and paper? When was the last time you tried to work slower instead of faster? Maybe not everything we’ve abandoned from the Mad Men era was for the better? PS – I wrote this sitting in an empty restaurant for 10 minutes waiting for my food. Probably a better use of my time than scrolling my LinkedIn feed again. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo/owhkhqhwvgrxrmfv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1yZXdhdGNoaW5nLW1hZC1tZW4tYW5kLW5vdGljZWQtc29tZXRoaW5nLXNoYXJlLTc0NjMyNTc1NjA1NDQ4NzA0MDEtY0gwQy8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Product designer Melissa Carmichael ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo/p8heh9h40gzrzqsq/aHR0cHM6Ly93d3cubWNhcm1pY2hhZWwuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) bought my LinkedIn Experts' Playbook and said this about it: "I previously dropped $5K on a specialized LinkedIn 6-month program which didn’t deliver the same succinct knowledge, guidance, and action-plan that Josh provided. I’m blown away by Josh’s ability to boil down the complexity and package it up in an easy-to-digest way. So much value jammed packed into this short hour." ​Get my LinkedIn Playbook for just $49 today ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo/6qheh8hlgn7x74ao/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ There is so much smart, useful, and fascinating stuff in this 83-minute Rick Rubin interview ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo/kkhmh6hnq6lzl7al/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1nNk1FRE9ZN3RIbw== ) I don't even know what to highlight. Just watch it all. But if you're only going to watch a few minutes of it, try the part at the 44-minute mark. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h6289gdazhw47e0w9unh08goo )​

​ I’m not an Inbox Zero guy and think it’s a massive waste of time. ​ But this approach ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/reh8hohmrmk8m8t2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3doeS1pLWRlbGV0ZS1ldmVyeS11bmFuc3dlcmVkLWVtYWlsLW1vbnRoLWphLXdlc3RlbmJlcmctYm9jcGMv ) from JA Westenberg caught my eye. An excerpt: Every day, I do my best to reply to the emails I can. When the last day of the month arrives, I delete everything still sitting in my inbox. If a message matters, it’ll find its way back. If it vanishes, that’s often the truer measure of its value. It’s inbox zero, but not as the founding fathers intended.​ ​ I have to admit an inbox full of unanswered emails is annoying (at best) and while there’s nothing wrong with ignoring some of them, there is value to wiping them off the face of the Earth. ​ Because everything we allow in our environment pulls on our attention. ​ So I like the idea of wiping the slate clean every once in a while. ​ This system would also pair nicely with my Monthly Day approach ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/08hwh9h252n8g0fl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vYS1tb250aC1pbi1hLWRheS8= ) I’ve used for the past few years. ​ Long story short, every month I set aside one day to do a month’s worth of recurring tasks. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/8ghqhohovow4q0uk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbS1ub3QtYW4taW5ib3gtemVyby1ndXktYW5kLXRoaW5rLWl0cy1zaGFyZS03NDY1MDYyNTE1OTU0MDU3MjE2LVA3R1IvP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my favorite newsletter and email marketing platform ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/vqh3hrho7om5evig/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL25lM3YyaWwwdGxhei1jYjU2bm0= ) which now allows you to connect your account to your favorite AI tool to make it easier to have AI help with your email marketing. ​ An introverted guy forced himself to start conversations with 35 strangers and tracked what happened. ​It's an inspiring story ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/l2hehmhl9lqg64f6/aHR0cHM6Ly90aGllbmFudHJhbi5jb20vdGFsa2luZy10by0zNS1zdHJhbmdlcnMtYXQtdGhlLWd5bS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). (via 10+1 Things ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899/m2h7h5h3p32rm0um/aHR0cHM6Ly9uZXdzbGV0dGVyLnJpc2hpa2VzaHMuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh6v6dlmc9hzq9v40pbwhgl899 )​

​ Did you know you can get 1-1 help from me for just $5 a week? It’s true. I’ll give you advice about anything you’re trying to figure out. I’ll give you feedback on anything you create. I’ll recommend strategies to help you achieve your goals. I’ll introduce you to others who can help you or you can collaborate with. I’ll show you exactly how I create content, drive sales, run my business, and avoid getting overwhelmed by it all. For just $5 a week. Is that an insane deal? Yes. Should it be a no-brainer for you if you believe my expertise is valuable? Yes. All you have to do to get it is reply and tell me you want it. So what are you waiting for? ​ Today's email is brought to you by a free newsletter that helps you turn information into meaning ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehpd5r4gsxh69lx6n3f5hndlmm/qvh8h7hd5rme8zil/aHR0cHM6Ly9lbWVyZ2VudHBoZW5vbWVuYS5iZWVoaWl2LmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) and make sense of complexity. ​ Has the time come to stop chasing traffic and start creating inimitable products ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehpd5r4gsxh69lx6n3f5hndlmm/g3hnh5hm538ge9cr/aHR0cHM6Ly9zcGFya3Rvcm8uY29tL2Jsb2cvaW5pbWl0YWJsZS1wcm9kdWN0LWlzLXRoZS1uZXctbWFrZS1ncmVhdC1jb250ZW50Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )? ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/4zuev3nvnpcehpd5r4gsxh69lx6n3f5hndlmm ) · Preferences ( https://preferences.convertkit-mail4.com/4zuev3nvnpcehpd5r4gsxh69lx6n3f5hndlmm )​

​ The most useful button to click on LinkedIn is “Not Interested.” ​ Try this experiment: ​ Read each post in your feed. If you don’t LOVE the post, hit the three dots in the top right corner of the post and click “Not Interested.” ​ Do that on at least 10 posts in your feed. ​ It won’t take you long to find 10 posts you don’t love. ​ You’ll notice a few things: ​ ​1. You currently see a lot of posts that are essentially the same, just from different people.​ ​ When you read them instead of scrolling past them, you realize how much of your feed is repetitive. ​ Even worse, it’s repetitive stuff you don’t care about. ​ ​2. Your feed immediately becomes more interesting.​ ​ You’ll be shocked how much difference it makes in what you see. ​ ​3. You start to see posts from people you follow who haven’t surfaced in your feed in a long time.​ ​ You realize how many people you wanted to hear from that haven’t been surfacing in your feed. ​ ​4. You’ll want to keep using the Not Interested button often.​ ​ Don’t just scroll past stuff you don’t care about – tell the algorithm you don’t want more of it. ​ Let the algorithm work for you instead of you working for it. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk29dnmiphwl54zw7s6h3nlxx/7qh7h8h970g6qgiz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtbW9zdC11c2VmdWwtYnV0dG9uLXRvLWNsaWNrLW9uLWxpbmtlZGluLXNoYXJlLTc0NjQwMjE1Njc5NTAyNzA0NjQtY28zWi8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ Today's email is brought to you by a free newsletter that shows you how to write copy that's so funny it's unignorable ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk29dnmiphwl54zw7s6h3nlxx/6qheh8hlgpq5r6to/aHR0cHM6Ly93d3cudGhlbGl0ZXJhcnloYW5nb3ZlcmNsdWIuY29tLz91dG1fc291cmNlPUZvclRoZUludGVyZXN0ZWROZXdzbGV0dGVy ). ​ This is one of the smartest ways I've seen ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk29dnmiphwl54zw7s6h3nlxx/qvh8h7hd58x4wrbl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2NocmlzdGluYW1nYXJuZXR0X3dvcmstdG8td29yay13aXRoLW1lLXVnY1Bvc3QtNzQ2MjU1MjQ3MTA4NTcxNTQ1Ni16VWJULz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ) to present the ways people can work with you when you offer a variety of services at different price points. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhk29dnmiphwl54zw7s6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhk29dnmiphwl54zw7s6h3nlxx )​

​ Do me favor: Take a chance this week. Speak up when you normally wouldn't, try something you've been scared to try, say no when you want, or say yes when you want. Roll the dice. It's worth it. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How To Use Email To Promote Your Podcast ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/58hvh7hg8934m8a6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcG9kY2FzdC1wcm9tb3Rpb24tZW1haWxzLw== )​ Three common mistakes to avoid. 2. The First Step To Stronger Content ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/qvh8h7hd56elr9il/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY29udGVudC1pc250LWdvb2QtZW5vdWdoLw== )​ A bit of brutal honesty. 3. AI Prompts You Can Use To Improve Your LinkedIn Content ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/9qhzhnhdm24epet9/aHR0cHM6Ly9jaGFybGllaGlsbHMuc3Vic3RhY2suY29tL3AvaG93LWktcmVhY2hlZC0xODBrLW9uLWxpbmtlZGluLXdpdGg_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) An in-depth approach to the platform from someone with 180k followers. 4. 10 Ways To Make Offers Without Being Obnoxious ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/3ohphkh3ldxk78ar/aHR0cHM6Ly93d3cubmljaGVvZi5vbmUvcC8xMC13YXlzLXRvLW1ha2Utb2ZmZXJzLXdpdGhvdXQtdGhlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Keep it simple. 5. Five Lesson From The Newsletter Conference ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/n2hohvhvpo2l3du6/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tL2ZpdmUtdGhpbmdzLWktbGVhcm5lZC1hdC10aGUtbmV3c2xldHRlci1jb25mZXJlbmNlLXRoaXMteWVhci8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Including new success metrics, how to run tests, and what advertisers what. ​ ******************** Sources and Sponsors ******************** • Sponsor my newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/48hvhehme2w7mzcx/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 readers for just $350. • Boring copy kills sales - this free newsletter shows you how to write stuff that makes people giggle, click ‘add to cart,’ then reach for a cigarette ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/wnh2hghqpomlq5a7/aHR0cHM6Ly93d3cudGhlbGl0ZXJhcnloYW5nb3ZlcmNsdWIuY29tLz91dG1fc291cmNlPUZvclRoZUludGVyZXN0ZWROZXdzbGV0dGVy ). • The emergent phenomena newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/08hwh9h257np2xbl/aHR0cHM6Ly9lbWVyZ2VudHBoZW5vbWVuYS5iZWVoaWl2LmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is for deep thinkers who want to make sense of complexity and turn information into meaning. • The Minimalist Hustler newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/vqh3hrho7kmqodig/aHR0cHM6Ly9taW5pbWFsaXN0aHVzdGxlci5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) shows you simple ways to run an online business. • The Growth Currency newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/m2h7h5h3pn2l3oam/aHR0cHM6Ly93d3cuZ3Jvd3RoY3VycmVuY3kubmV0Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) helps you grow your audience and drive revenue from your newsletter. • My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/e0hph7h7gnmd77i8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) gives you a simple, proven way to create a sales page that converts. ​ ******************* From My Notebook... ******************* • AI isn’t my competition because what I’m selling is me. • I just set a deadline for something and then at the same time set a different drop dead deadline. Which means that first deadline wasn’t really a deadline - it was pointless. • Don’t use the term "etc." in your writing. Say what the "etc." actually is. ​​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/7qh7h8h974dx9wtz/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I'm having so much fun writing my music recommendations newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/owhkhqhwv8x0wotv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ) and the 239 subscribers along for the ride seem to be loving it to. They especially loved the hypothetical radio set I put together as a playlist ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv/z2hghnhevd5me0tp/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzdrSEJlbFVaSW5kS2NDdUM0UjdqZXA_c2k9ZmY4MDNjMWM1NDA0NDZlNA== ) this week. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv ) · Preferences ( https://preferences.convertkit-mail4.com/xmulp9opomu6hp6m2z4i5h2eg3rgxtnhl6mvv )​

​ “Creators” ain’t what they used to be. The word “creator” is really just a business term at this point. The “creator economy” isn’t about creating meaningful things – it’s about monetizing attention at all costs. And what that really means is it’s about platforms using creators to capture attention for them, monetizing it, and giving creators just enough of a cut to keep them creating. But not creating what the creators want – creating what the platforms want. Most “creators” these days spend more time figuring out how to please the platforms than how to please themselves or their audience. The audience has become an afterthought because followers don’t matter – algorithms do. Once upon a time I wanted to be a “creator” because I had things I wanted to create. I wanted to serve creators for that same reason. But I rarely use that term to describe myself or the people I serve any more. Because I’m focused on creating meaning and value – not whatever “creators” are doing these days. ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehpe72pksxh69no4l8f5hndlmm/9qhzhnhdmlp0xqt9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9jcmVhdG9ycy1haW50LXdoYXQtdGhleS11c2VkLXRvLWJlLXNoYXJlLTc0NjE5MzAzOTc2NjEyNDk1MzYtUWxvTj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ Today's email is brought to you by my current offers ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehpe72pksxh69no4l8f5hndlmm/reh8hohmre0475f2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vb2ZmZXJzLw== ). ​ I've always felt a bit odd about using exclamation marks in my writing. But I never realized why until I read this collection of amazing Porsche ad headlines ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehpe72pksxh69no4l8f5hndlmm/vqh3hrho7dpl4ofg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2NvbGUtc2NoYWZlcl9wb3JzY2hlcy0yNS1ncmVhdGVzdC1oZWFkbGluZXMtdWdjUG9zdC03NDYyMTYwMzA4MjEyNjQxNzkyLUF0Sk8_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ). ​ ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/4zuev3nvnpcehpe72pksxh69no4l8f5hndlmm ) · Preferences ( https://preferences.convertkit-mail4.com/4zuev3nvnpcehpe72pksxh69no4l8f5hndlmm )​

​ Some “What If…” questions I asked myself recently: ​ 1. What if I wrote a series of magazine-style interview profiles of people whose work I admire? ​ 2. What if I offered a service where you could hire me as your employee for a day and have me help with whatever you need – copywriting, content strategy, newsletter optimization or automations, coach you, revise your sales page, appear on your podcast, etc. ​ 3. What if I sent my newsletter each day in real-time when I wrote it instead of scheduling it for the same time every morning? ​ 4. What if I picked a fellow creator/business owner and had a week long email conversation with them where each day we’d email each other to talk about what we did that day, ask each other questions, learn from each other, etc. and then published the full conversation as a piece of content? I could do it each week with a different person. ​ 5. What if I picked a day to be available on Zoom all morning and invited my audience to hop on whenever they wanted for any reason they wanted – to say hi, to ask my advice on something, etc.? ​ 6. What if I published a newsletter sharing a bunch of the “What if” questions I ask myself as a way to encourage people to do the same for themselves because it’s a great way to come up with new, unique ideas you may want to pursue? Well, looks like I can at least check one of these off the list now. ​Join the conversation about these questions here ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7wdzlsghvk9qr9ka9hqd2kk/08hwh9h25wvnoptl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9zb21lLXdoYXQtaWYtcXVlc3Rpb25zLWktYXNrZWQtbXlzZWxmLXNoYXJlLTc0NjEwNzY3NjUxMDEyNjQ4OTctVGpsWD91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ). ​ One smart reader bought an ad in two issues of my newsletter yesterday for just $350 so they can tell my 30k subscribers about their work. ​You can do that too ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7wdzlsghvk9qr9ka9hqd2kk/8ghqhohovpzw08ak/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ Are you a B2B solopreneur looking to build a high-margin business without a traditional agency's overhead, headcount, or chaos? You may want to consider The Micro-Agency Model ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7wdzlsghvk9qr9ka9hqd2kk/dpheh0hegwvdooam/aHR0cHM6Ly93d3cuaG93c29sb3NzY2FsZS5jb20vcC90aGUtbWljcm8tYWdlbmN5LW1vZGVsLWhvdy1iMmItc29sb3ByZW5ldXJzP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhv7wdzlsghvk9qr9ka9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhv7wdzlsghvk9qr9ka9hqd2kk )​

​ I got an email from a writer trying to figure out how to get more people to read his stuff. ​ He was frustrated because he just tells personal stories and has no idea how to grow his audience. ​ Here’s what he said: ​ ​“My newsletter isn’t about improving oneself. My posts won’t be ‘how to’ do anything. They’ll be about my life and will make people laugh out loud when they read them because they can relate to my life experiences. My topic is...me.” ​ I love the way he said that. ​ It’s something LOTS of writers struggle with. ​ How do you provide value when what you’re doing doesn’t provide any value outside of entertainment? ​ Here’s what I told him: ​ It’s fine if you want the value you provide to be “entertainment” and that can work. ​ But… ​ Keep in mind that means you’re competing against every other form of entertainment for attention (let alone money). ​ That means you (probably) want to position yourself as entertainment for a specific audience. ​ And define the value of that entertainment to that audience. ​ Tell them why it’s worth their attention (let alone money). ​ This can be done, but you need to message it properly. ​ You need to go find where your specific audience is hanging out and go connect with them. ​ Facebook groups, social channels, other blogs, podcasts, etc. ​ They won’t magically find you. ​ You need to go to them. ​ Find where the community of people who will like your stuff are already hanging out and go make friends. ​ Relationships become friends… ​ Which become an audience… ​ Which becomes a community… ​ Which becomes valuable. ​ The messaging on your site needs to be about the reader and the value you provide. ​ It’s counterintuitive, but your home page or newsletter signup page or about page isn’t actually about you. ​ It’s about your potential audience. ​ Your home page can’t just talk about you and your stories. ​ It needs to say who they’re for and how they provide value. ​ You need to explain why people should care. ​ And the reason they’ll care is the value it provides to them. ​ Even if that value is “just” entertainment. ​ For example: ​ Let’s say you decide your stories are to help men reminisce about growing up and give them an excuse to spend a few fun minutes remembering or sharing stories about their own childhood. ​ Your home page might say something like this… ​ ​“Remember what it was like to be a boy? ​ Me too. ​ Join me for a fun (and occasionally ridiculous) trip down memory lane with a weekly story about when life was simple… ​ Before we went and complicated everything up as adults.”​ ​ You’ll notice that description feels like you’re building a community of people with shared interests. ​ It’s not about you – it’s about them. ​ You just happen to be connecting them. ​ As Seth Godin says: ​ “The Beatles didn’t invent teenagers – they just offered to lead them.” ​Join the conversation about this idea ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn/p8heh9h40dn4ldiq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWdvdC1hbi1lbWFpbC1mcm9tLWEtd3JpdGVyLXRyeWluZy10by1maWd1cmUtc2hhcmUtNzQ2MTgxMDc5MzQ3NTM5NTU4NC0yZWhMP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn/6qheh8hlgwmlddbo/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what art director Amy Roth ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn/58hvh7hg80rgz5u6/aHR0cHM6Ly93d3cuYW15cm90aHBob3RvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​ Want to see a great example of an offline business publishing a newsletter that's better than you'd expect it to be? ​Check this one out ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn/qvh8h7hd5v9d0dil/aHR0cHM6Ly9hY2Vob3RlbC5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). (via Storythings ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn/9qhzhnhdmxodl9t9/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn ) · Preferences ( https://preferences.convertkit-mail4.com/d0ukeq6e69i0hoglmv8tmhz9kor7galhkl3nn )​

​ Your content isn't good enough. That’s the elephant in the room no one’s willing to tell you and you don’t want to admit to yourself. ​ You/they pretend you just need to crack the algorithm, get prettier pictures, or write a stronger hook, but none of that is the reason you’re struggling to get results from your content. ​ In 99% of cases, the content just isn’t good enough and optimizing it won’t make a meaningful difference. ​ ​Please note I said your CONTENT isn’t good enough – I didn’t say you aren’t good enough.​ ​ You have valuable expertise to share, proven results that show you know what you’re talking about, and all the right intentions. ​ But it’s not working because you’re failing to effectively translate those into your content. ​ That’s why your content isn’t generating the leads, sales, and audience you want. ​ The good news is this is a solvable problem. ​ You can create great content – maybe on your own, maybe with my help. ​ But you’ll never get there until you’re willing to look in the mirror and be brutally honest with yourself. ​ Your content isn’t good enough. I'll help you fix that. Speaking of which... ​ Family addiction coach Patrick Doyle ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlg3wggb8h85xe88ptlhz8q22/08hwh9h2598570il/aHR0cHM6Ly9mYW1pbHlhZGRpY3Rpb25jb2FjaC5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) hired me to be his writing partner. Here's what he said about the experience: "Using my coaching to set boundaries and build connection with their loved one facing addiction, families got life-saving results. So why wasn't my content generating the leads, sales, and audience I wanted? ​ ​After years of intensive home schooling, I started working with Josh one year ago and saw the results of my efforts increase 10X. Not just social posts, also website content, and now a process for providing value to inquiries that converts to clients. ​ If his posts help you, he can help you fix your content." Reply if you'd like to know how I can help you. ​ "It’s easy to imagine that if you do this 200 workdays in a row ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlg3wggb8h85xe88ptlhz8q22/vqh3hrho7v57kvcg/aHR0cHM6Ly9zZXRocy5ibG9nLzIwMjYvMDUveW91ci13b3JrLWRpYXJ5Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ), your career will advance." Today's newsletter was written while I listened to Mozart. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/e5ulpzkpkxu7hlg3wggb8h85xe88ptlhz8q22 ) · Preferences ( https://preferences.convertkit-mail4.com/e5ulpzkpkxu7hlg3wggb8h85xe88ptlhz8q22 )​

​ Here's a page from Cameron Crowe's schedule book when he was 16-years-old. But what's most interesting is how he got to this point. ​ I’ll spare you his life story since you’ve probably already seen Almost Famous. ​ If you haven’t seen it, drop everything you’re doing and go watch it. ​ The movie chronicles his journey into the world of rock journalism, but there’s a part of his origin story you don’t see on screen – the moment he got his first music writing gig. ​ It’s a perfect example of what I wrote recently ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/08hwh9h259w4mgtl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaG93LXRvLXN0YXJ0LWRvaW5nLXdoYXQteW91LXdhbnQtdG9kYXkv ): ​ ​You get your dream job AFTER you start doing your dream work.​ ​ In Crowe’s memoir The Uncool ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/8ghqhohov2p8g9bk/aHR0cHM6Ly9hbXpuLnRvLzNQQ1o5WVc= ), he describes tagging along with his older sister to a staff meeting at a local indie newspaper in San Diego before he had ever written a word about music. ​ It was 1971 and he was 14-years-old. ​ ​“The meeting was just about over. I was the only one who hadn’t spoken. It wasn’t my place. I had barely even been invited. I decided not to say what was on my mind. Better to shut up in the company of this extremely cool and purposeful gathering of fledgling revolutionaries, journalists, stoners, and hippies. I wasn’t about to shoot my mouth off and blow my promise to my sister about not embarrassing her with any unscripted little-brother behavior. No. But then again, there was that small voice inside that wouldn’t go away. It said: Do it.​ ​ ​‘I’d like to review the new James Taylor album,’ I said.”​ ​ That launched a debate among the staff over whether the paper should even do music reviews. ​ Ultimately, the editor turned to Crowe and said: ​ ​“Write about James Taylor if you want. There’s also a bunch of promo records leaning against the wall. Take a few. Write a few reviews. If we print your review, you can keep the record.”​ ​ And so began the career of one of the most legendary rock journalists of all time. ​ One more thing to note about Cameron Crowe: ​ He was supposed to be a lawyer like his grandfather. ​ His mom wanted him to become one and he assumed he would. ​ But then he spoke up in a meeting he wasn’t invited to and had the courage to pursue what he wanted – a chance to write about music. ​ ​He offered to DO the work before he was even old enough to have a job doing it.​ ​ The rest is history. ​ Doing what you want is how you get what you need. ​Join our conversation about this idea on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/vqh3hrho7v36n8hg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGlzLXdhcy1hLXBhZ2UtaW4tY2FtZXJvbi1jcm93ZXMtc2NoZWR1bGUtc2hhcmUtNzQ2MDc0MjcyODA0MjA3NDExMi1LdXY3P3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Communications strategist Kirsten Larson ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/l2hehmhl9nvpoqt6/aHR0cHM6Ly93b2xmLWNyYWZ0LmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) bought my Email Templates That Turn Subscribers Into Buyers and said this about it: "If you are trying to figure out how to use your newsletter to sell a bit more or just need some inspiration for your existing sales emails, Josh’s examples are super helpful! I made a ton of notes for ideas I wanted to incorporate into upcoming sales and existing sequences." ​Get the 15 templates here ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/m2h7h5h3pq0xovim/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ As someone who's starting to think seriously about publishing my own book, I found this guy's story of his experience self-publishing ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo/dpheh0hegowxq6cm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3doeS1pLXNlbGYtcHVibGlzaGVkLW15LWJvb2steW91LWNhbi10b28tc2F1bC1jb2x0LWxoanZlLw== ) to be an inspiring read. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h677p3zizhw4dwz77unh08goo )​

​ It's easy to get overwhelmed by all the advice hurled at you because you get you're looking for the "one" way to do things. "Oh, this person said I need to do this." "Oh, that works - I should do that." "Oh, I’m making the mistake that person warned about." There are INFINITE ways to succeed. Once you realize that, you put less pressure on yourself to do ALL the things ALL the time. You get what you want by doing what YOU want. Not by doing everything else everyone else did to get what they want. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. A Viral Content Strategy That's Going Viral ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/vqh3hrho7x8px5cg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdmlyYWwtY29udGVudC1zdHJhdGVneS8= )​ If you want more eyeballs on your account, this is one way to get them. 2. The Truth About Low-Ticket Products vs. High-Ticket Clients ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/m2h7h5h3pgw8qgtm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbG93LXRpY2tldC12cy1oaWdoLXRpY2tldC8= )​ Including what I've earned from my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/7qh7h8h97k3o6paz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) product. 3. How To Use A "Middle Place" To Grow Your Newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/z2hghnhev403kdip/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tL3RoZS1wb3dlci1vZi1jcmVhdGluZy1hLW1pZGRsZS1wbGFjZS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ You don't have to settle for a lead magnet. 4. 23 Lessons From Building Communities ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/6qheh8hlgk075lfo/aHR0cHM6Ly93ZWxsbmVzc3dpc2RvbS5zdWJzdGFjay5jb20vcC8yMC1sZWFybmluZ3Mtb24tYnVpbGRpbmctY29tbXVuaXR5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ "Community is a thousand one-on-ones, not one big warm room." 5. An AI Prompt To Audit The Specificity Of Your Website ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/qvh8h7hd57qr4eil/aHR0cHM6Ly93d3cub3JiaXRtZWRpYS5jb20vYmxvZy9zcGVjaWZpY2l0eS13ZWJwYWdlcy8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ A simple way to make the copy on any page stronger. ​ ******************** Sources and Sponsors ******************** • Reach my 30,000 readers ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/n2hohvhvp8e3xpt6/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) for just $350. • Is your next email set up to fail? This free tool ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/reh8hohmr2n036u2/aHR0cHM6Ly9naWZ0LmFkYW1mcmFpZWwuY29tL2RlY2lzaW9uLXRyZWUtbG0_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) will tell you. • I’ve used these​15 email templates​ ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/vqh3hrho7x8pv5ig/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • Laura Olin's newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/m2h7h5h3pgw89gum/aHR0cHM6Ly9idXR0b25kb3duLmNvbS9sYXVyYW9saW4jc3Vic2NyaWJlLWZvcm0_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) about art, ideas, and the internet is one of my favorites. • The Frictionless newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/7qh7h8h97k3o8ptz/aHR0cHM6Ly9mcmljdGlvbmZyZWVjb21tdW5pY2F0aW9ucy5raXQuY29tL21haWxpbmctbGlzdD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) helps you get your message heard and understood. ​ ******************* From My Notebook... ******************* • When someone gives you a compliment and a suggestion you can take the compliment and leave the suggestion if you want. • Every yes to something is a no to something else. • “Do what you want” is a more effective strategy than people realize. ​​​​​​​​​​​​See more of my notebook here​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/z2hghnhev4037dbp/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** Mark your calendar. ​Release Day is coming ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv/x0hph6he6rxwzwu5/aHR0cHM6Ly9jcmVhdGl2ZW1vcm5pbmdzLmNvbS9yZWxlYXNlZGF5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv ) · Preferences ( https://preferences.convertkit-mail4.com/xmulp9opomu6hp60w35c5h2ev8wv8fnhl6mvv )​

​ That’s how you get what you want. That may seem obvious, but you’re probably not doing it. Maybe you’re doing what someone else wants. Or what you think you “should” want. Or what you hate hoping some day you’ll get to do what you want. I believe in a different approach. You get your dream job AFTER you start doing your dream work. Here’s a simple way to start today: 1. Pick one thing you hate to do and vow not to do it again. 2. Pick one thing you want to do and vow to do it every day. Congrats, you’re on your way. ​Join the conversation about this idea on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk/qvh8h7hd5g6ovqil/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby13aGF0LXlvdS13YW50LXRoYXRzLWhvdy15b3UtZ2V0LXdoYXQtc2hhcmUtNzQ2MDUyMTM0MDgyMzg1MTAwOC1aT19RP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Business coach Caitlin Blundell ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk/n2hohvhvpwo6g0u6/aHR0cHM6Ly9leHRyYW1pbGVjb2FjaC5jYS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) recently bought my LinkedIn Experts' Playbook and said this about it: "I thought I knew what I was doing and this definitely changed my approach! I appreciated the examples of how to put it into practice without sounding like everyone else on LinkedIn." ​Get my LinkedIn Playbook ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk/reh8hohmr95w7gc2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ "The wonderful thing about knowledge is that you can give it away and still have it." ​Give more away ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk/8ghqhohove5q37fk/aHR0cHM6Ly9jdWx0aXNoY3JlYXRpdmUuY29tL3AvZ2l2ZS1pdC1hd2F5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhv7lq7dtghvkvev92a9hqd2kk )​

​ Asking that question changed how I approach my newsletter. ​ I’m equal parts writer and marketer – it’s one of my greatest strengths. ​ But sometimes the pendulum swings from one strength to the other and it makes me reconsider how I do things. ​ Even successful things like my newsletter that has 30k subscribers. ​ For more than a decade, I’ve written and shared a new piece of content in my newsletter every day. ​ But I’ve shared it like a marketer. ​ I primarily link to my writing on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo/dpheh0hen359mgsm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3RoYXRqb3Noc3BlY3Rvci8= ) or my website instead of publishing the full text in the email. ​ That approach has served me well for several reasons: ​ 1. It keeps the email short ​ 2. I’m able to measure interest in the topic based on link clicks ​ 3. I can see exactly who’s interested in what topic if I want to retarget them with a relevant promotion ​ 4. I can brand my newsletter as a “one-paragraph email” which is a differentiator and encourages people to subscribe ​ That’s all effective, but… ​ That’s the marketer in me talking. ​ And lately I’ve been leaning into the writer in me. ​ (My recent post about writing a book ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo/7qh7h8h95gz2mraz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXJlYWwtcmVhc29uLWktaGF2ZW50LXdyaXR0ZW4tYS1ib29rLw== ) is a perfect example of this.) ​ This embrace of my writer identity led me to wonder how a writer would approach my newsletter. ​ The answer was obvious: ​ Optimize for the writing, not the marketing. ​ Put the full text of my content in the email itself. ​ I started doing that a couple weeks ago and the results have been eye-opening. ​ ​I’m getting 4x more replies to my newsletter on a daily basis than I got before.​ ​ I’m not sure this is a sign that more people are reading what I write necessarily, but clearly they’re more likely to reply when they read it in the email as opposed to on my site or on LinkedIn. ​ And each morning when I open my own newsletter in my inbox, it feels like it was sent by a writer. ​ Given my current leanings, that feels good too. ​ I’m going to stick with this approach for a bit and see where it leads. ​ To be clear: ​ I don’t regret my previous approach and still believe it’s a VERY effective one. ​ Neither approach is better or worse than the other – it’s just one is a marketer’s approach and one is a writer’s. ​ I’m ready to be a writer. ​Read the 6 comments about this on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo/z2hghnhexgw28mup/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0LXdvdWxkLWEtd3JpdGVyLWRvLWFza2luZy10aGlzLXF1ZXN0aW9uLXNoYXJlLTc0NTcwOTMxMzA3ODY2MjM0ODgtUmV5bD91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== )​ ​ Writing coach Daphne Gray-Grant ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo/6qheh8hleqo82vso/aHR0cHM6Ly93d3cucHVibGljYXRpb25jb2FjaC5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) hired me to help her get more buyers from her content and said this about the experience: "I’ve been following Josh for years now and had thought, vaguely, that I might benefit from working with him sometime. His coaching was even better than I’d expected. He delivered tremendous value in an hour, was open-minded and flexible and is very concerned about the wisdom of delivering value to others. I'll work with him again." Reply to this email if you'd like more details about how I can help you. ​ Your newsletter "funnel" is probably unnecessarily complicated. Here's a 6-step process to simplify your approach ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo/58hvh7hg2e7d9nu6/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2RhdmUtZ2VyaGFyZHQtc2ltcGxpZnkvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h67dxwxfzhw4wqz75tnh08goo )​

​ Do you REALLY want to be in the low-ticket products business? A coaching client of mine said this to me: “My interim goal is to develop some lower-ticket products that appeal to my ideal client. My hope is to diversify my income streams, appeal to more people, and develop fans who want to keep working with me and tell others to work with me too.” Here’s what I said to him: Yes, there’s value in diversifying your income streams. And yes, a person who pays for something and gets a good result is more likely to trust you and buy again. But… Low-ticket and high-ticket buyers tend to be different people. A person who buys a $50 product from you isn’t likely to ever become a $10k customer. Those appeal to different people looking for different things. It’s like saying someone who buys a Wolfgang Puck frozen pizza will now be more likely to go to Spago for dinner. Maybe, but probably not. So the real question is whether you can sell enough low-priced products to justify the time/investment it takes to create and sell them. That’s a financial question. How much income would you need to earn to justify the effort? And what’s the opportunity cost of doing so? Because every minute spent on low-ticket offers is a minute not spent on high-ticket offers. I’m not saying you should or shouldn’t do it necessarily – you can succeed either way. But here’s some context to set expectations: You paid me $1,750 for our coaching/writing partnership work together which will probably take about 1.5 months when all is said and done. For comparison, my LinkedIn Experts’ Playbook ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/owhkhqhwdedmpwcv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) has been bought by 59 people (at $29 or $49) and generated about $1,800 in revenue over the past several months since I launched it. And I have a 30,000 subscriber email list to promote it to. Now, it only took me about a week to put it together and record it, set up a sales page, etc. and I can sell it forever so it will continue to bring in more revenue over time (hopefully). Was it worth the time I put into it? Probably. But again, I already have a large audience to promote it to and it’s certainly not making me rich. From a purely financial standpoint, one engagement with one client (you) has earned me as much as that. To bring this back into your world… If the average high-ticket client is worth $5k to you and you were going to sell a $50 product, then you would need 100 sales of the low-ticket product to equal that one high-ticket buyer. If 10% of the people exposed to your product buy it (which would be a HIGH conversion rate), you’d need to get the product in front of 1,000 potential buyers to earn the equivalent of one high-ticket client. My point in sharing this is just to make you think through the reality of the low-ticket game (since lots of people make it seem easier than it is). ​Join the conversation about this concept on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/z2hghnhexzx2npup/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby15b3UtcmVhbGx5LXdhbnQtdG8tYmUtaW4tdGhlLWxvdy10aWNrZXQtYWN0aXZpdHktNzQ1OTcyMTMwNTg0ODk0MjU5Mi10d3paP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ). ​ Today's email is brought to you by 15 email templates I've used to turn subscribers into buyers ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/p8heh9h4oeowmxiq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ The idea that "Nothing" is the secret to structuring your work ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/x0hph6he0m0voxf5/aHR0cHM6Ly93d3cudmFuZ2VtZXJ0LmRldi9ibG9nL25vdGhpbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) resonated with me in light of my own recent 15-minute transformation ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/dpheh0henxn9vdtm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vd29ya3NwYWNlLXByb2R1Y3Rpdml0eS8= ). (via Delightful ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88/e0hph7h7ozo366t8/aHR0cHM6Ly9zdGV2ZWJyeWFudC5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn9wdzrc6h8w8le4lhgh2ev88 )​

​ A guy named Anish Moonka is consistently going viral with a content strategy I’ve never seen before. ​ He’s doing it on Twitter, but I bet it could work on LinkedIn and for just about any niche. ​ Here’s what he does: ​ 1. He finds a tweet about tech, science, or history that’s gone viral. ​ 2. He reposts it with a comment. ​ 3. His comment is an in-depth backstory about something in the original tweet. ​ It’s simple. ​ But his well-researched and high quality content adds a layer of interesting related context to the original tweet. ​ People are loving it – he’s regularly getting hundreds of retweets. ​ Often even more than the original tweet. ​ For example, this tweet of his about Winston Churchill ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899/g3hnh5hmw0q390ur/aHR0cHM6Ly94LmNvbS9hbmlzaG1vb25rYS9zdGF0dXMvMjA1MTUxNzk5NjQ4MTM2NDE0ND9zPTIw ) has 12,000 retweets compared to “only” 3,000 that the original person’s tweet got. ​ A few elements of this strategy to note: ​ • By picking already viral tweets to post about, he ensures he’s talking about topics with proven interest. ​ • He’s not just adding surface level stuff – the stories he adds are deep and genuinely interesting on their own. ​ • Because many of the original tweets that go viral are about things in the news, he likely benefits from tapping into trending topics. ​ The only flaw with his strategy? ​ He’s doing it on Twitter which is a cesspool. ​ (I’m kidding. Sort of.) I’ve experimented with a version of this format on LinkedIn recently and haven’t gone viral with it (that’s not my goal anyway), but the posts have performed well. Here’s one example ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899/reh8hohmzo60z7f2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9mdW4tZmFjdC1hLXNlcnZpbmctb2YtbmVyZHMtZ3VtbXktY2x1c3RlcnMtYWN0aXZpdHktNzQ1ODM2MjA3NDQ4MjU4OTY5Ni1vMDlMP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw ) of mine and here’s another ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899/8ghqhohon7rlnxck/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tZXNzYWdlLXRvLW15LXlvdW5nZXItc2VsZi1hY3Rpdml0eS03NDU4Njk1NTM5MDQwMjA2ODQ4LW84UHA_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ) that performed well for me. ​ Today's email is brought to you by a free tool that shows you if your next email is set up to fail ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899/m2h7h5h3zl48z8cm/aHR0cHM6Ly9naWZ0LmFkYW1mcmFpZWwuY29tL2RlY2lzaW9uLXRyZWUtbG0_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) in 60 seconds or less. ​ These four examples of how to use pay what you want pricing ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899/7qh7h8h95xno5ziz/aHR0cHM6Ly9raXQuY29tL3Jlc291cmNlcy9ibG9nL2NyZWF0ZS1wYXktd2hhdC15b3Utd2FudC1wcm9kdWN0P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) will help you decide if it's an approach that can work for you. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh6m9ownf9hzq084wqswhgl899 )​

​ “As the artist, as the creative person… I’m the lead magnet.” ​ This line from Seth Werkheiser’s Social Media Escape Club newsletter ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm/m2h7h5h3zlkogvim/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZWNsdWIuc3Vic3RhY2suY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) resonated deeply with me. ​ He went on to say: ​ ​“People signed up for me, so they’re getting me. And if people get huffy about it and unsubscribe? ​ Bye. ​ I don’t want to hold back. I’m not a magazine. I don’t have editors. I want to write what I want to write.”​ ​ Exactly. ​ My take on lead magnets (not a fan) seems to be a bit controversial, but one of the reasons I don’t love them is because they don’t align with what I’m trying to do. ​ I’m not trying to “grow my list.” ​ I’m trying to attract people who want to hear from me every day. ​ Readers, not subscribers. ​ My newsletter IS the product – even if it’s free. ​ It’s not the top of a “funnel.” ​ I’m not trying to get your cash and then spit you out the other side. ​ The products and services I offer have come and gone over the years, but the newsletter hasn’t. ​ I’ve written it for 10+ years and plan to do so for another 10+. ​ It will evolve as I do, but it will be there. ​ I'm thrilled to have you along for the ride. ​Repost on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm/e0hph7h7od9kpoh8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hcy10aGUtYXJ0aXN0LWFzLXRoZS1jcmVhdGl2ZS1wZXJzb24taS1hY3Rpdml0eS03NDU2MzY0NzI0Nzg0NjMxODA4LWFvczA_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= )​ ​ Today's email is brought to you by a free consultation for $200k+ earners ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm/7qh7h8h95xv0k7bz/aHR0cHM6Ly93d3cuZml2ZXBheXBsYW4uY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) who are concerned their retirement savings may not support their lifestyle. ​ Should you wipe your social media account clean and start over? ​Some people are ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm/owhkhqhwd034kmiv/aHR0cHM6Ly93d3cuZGF6ZWRkaWdpdGFsLmNvbS9saWZlLWN1bHR1cmUvYXJ0aWNsZS83MDE1MC8xL3doeS1pcy1ldmVyeW9uZS13aXBpbmctdGhlaXItaW5zdGFncmFtLWdyaWRzLWNoYXJsaS14Y3gtYmFkLWJ1bm55P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). (via Simon Owens ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm/z2hghnhexm9o4qfp/aHR0cHM6Ly9zaW1vbm93ZW5zLnN1YnN0YWNrLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm ) · Preferences ( https://preferences.convertkit-mail4.com/8kupqxoqoesoh2vqmevikhkozmkqnc3hq85mm )​

​ The fear of sounding like AI has so warped some people that they’re choosing to write poorly on purpose. It’s insane. I’m not going to stop writing the way I write because some computer might write that way too. If you think what I write was written by a robot, I’ve got bigger problems. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How To Build Your Own Copywriting Swipe File ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/e0hph7h7or0dg7u8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY29weXdyaXRpbmctc3dpcGUtZmlsZS8= )​ Mine may be my most valuable document. 2. This Will Make You Want To Clean Up Your Workspace ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/owhkhqhwdqr0vohv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vd29ya3NwYWNlLXByb2R1Y3Rpdml0eS8= )​ Consider it a sign that the time has come. 3. How To Create And Sell Your Own AI Chatbot Instead Of A Course ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/z2hghnhexl3mv0bp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1TclZZWUl4dXdkSQ== )​ This 30-minute video is essentially a free course. 4. How To Turn Your Complex Expertise Into A Simple System ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/6qheh8hle973grho/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZDB1ZWgwaG9ncWRkMmZrNHh4NjRvdHo5OXFtNjNpbGgwd3gyeD9ja19zdWJzY3JpYmVyX2lkPTE4MTE2NzcyOTImdXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Based on how the author of a successful business book did it. 5. Prompting 101 ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/58hvh7hg26m488a6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj15c1BiWEgwTHBJRQ== )​ A 24-minute video from the makers of Claude that shows you how to write effective prompts. ​ ******************** Sources and Sponsors ******************** • Here's how to get your work featured ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/qvh8h7hdpkrl59cl/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) in my newsletter. • I've used these 15 email templates ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/9qhzhnhdr5pemea9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) to turn subscribers into buyers. • My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/3ohphkh3gp7kl8ar/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) gives you a simple, proven way to create a sales page that converts. • If you earn $200,000+ and feel your retirement savings might not support your lifestyle, this is worth a look ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/48hvhehm8xr7dzsx/aHR0cHM6Ly93d3cuZml2ZXBheXBsYW4uY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ ******************* From My Notebook... ******************* • Listening to podcasts on more than 1x speed is a cry for help from people who don’t realize they need it. • The me I am is not the me I was nor the me I will be. • People overestimate the value of a follower and underestimate the value of a relationship. ​​​​​​​​​​​See more of my notebook here​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/reh8hohmz60ol3b2/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I love a good pivot - especially when someone leans in to their creative urges. Maigen Thomas has recently done that and started to share stories from her time working as a flight attendant. This one about her encounter with a famous rock star ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899/8ghqhohonrl76ptk/aHR0cHM6Ly9tYXJnYXJldHRoZWZsaWdodGF0dGVuZGFudC5jb20vdGhhdC10aW1lLWFuLW9sZC1ndXktaW4tZmlyc3QtY2xhc3MtZ290LW15LW51bWJlci8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is a fun read. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh6mzkq7b9hzq0q59kawhgl899 )​

​ Have you heard of “Life Debt?” ​ I hadn’t until yesterday and it’s already changing my behavior. ​ Here’s how Leo Babauta described it in a blog post ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88/z2hghnhexqkzp7cp/aHR0cHM6Ly96ZW5oYWJpdHMubmV0L3J1c2hpbmcv ): ​ ​“In programming, there’s a concept called “tech debt” … basically, it’s the idea that when you take the shortcuts now, you owe some work later to make things the way they actually should be done. ​ Every programmer does it – no one does things exactly as they should be as they go, but instead do things the short way now and come back later to complete the job. ​ This is what we’re doing in our lives as well. ​ We’re accumulating Life Debt when we rush through the day, leaving little things unfinished, not put away, or in a mess because of our hurry.”​ ​ To put it more simply: Things you avoid doing now create a debt your future self will have to pay.​ ​ And things you do right now are a gift to your future self. ​ The concept clicked with me. ​ And I’ve started doing more in the moment. ​ A few examples: ​ • Putting the peanut butter jar back in the cabinet instead of leaving it on the counter ​ • Answering an email in the moment instead of waiting to do it later ​ • Making a tough decision today instead of postponing it ​ Little things like these add up. ​ Am I living a completely debt-free life? ​ Of course not. ​ But I’m doing enough to put a smile on my future self’s face. ​ ​John Ragon ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88/e0hph7h7o8lzqkf8/aHR0cHM6Ly9ncmlkd29ya21hcmtldGluZy5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a marketing consultant who joined my Clients From Content membership a few years ago and said this about it: "Josh’s clear and simple tips helped grow my subscribers by 40% in a few months. I’m saving all kinds of time by focusing on his resources. He has a great way of boiling seemingly complicated strategies down into the highest-priority steps (and making them doable)." ​Become a member here ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88/7qh7h8h95r6ewoiz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). ​ Make content about getting good at something. ​This is worth a read ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88/owhkhqhwd26egwav/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3doeS15b3Utc2hvdWxkLW1ha2UtY29udGVudC1nZXR0aW5nLWdvb2Qtc29tZXRoaW5nLWdhcnktdmF5bmVyY2h1ay1wdWptZS8= ) if you're not sure what to post about. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn93eorh6h8ww6m4wbgh2ev88 )​

​ Have you noticed how many big creators changed up their approach lately? ​ New niches. ​ New business models. ​ New content strategies. ​ It’s easy to assume this is because the old ways no longer work. ​ Courses don’t sell like they used to. ​ Algorithms are harder to game. ​ Attention is tougher to get. ​ Competition is up. ​ Consumers are more skeptical. ​ (Because they’ve been burned so often.) ​ That’s all true, but it’s not what’s behind the shifts. ​ The truth is successful creators are ALWAYS evolving. ​ It’s what makes them successful in the first place. ​ The best creators: ​ • Explore interests as they come ​ • Experiment with new approaches ​ • Abandon work that bores them ​ • Lean into work that excites them ​ This is an important concept to wrap your head around. ​ Especially if you’re not a “big” creator yet. ​ Whatever your niche, content strategy, or business model is… ​ It will evolve. ​ You’re not locked into it. ​ The best know this and embrace it. ​ You can too. The way to get what you want is to do what you want. Who have you seen evolve lately? ​Repost on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxpnm82u6h644k6zqhlhom377/25h2hoh3wp7q6dc3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9oYXZlLXlvdS1ub3RpY2VkLWhvdy1tYW55LWJpZy1jcmVhdG9ycy1jaGFuZ2VkLWFjdGl2aXR5LTc0NTc0NTIxMzg1NzE0MzYwMzItc2VSND91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== )​ ​ Have you invested enough in your own success? I want you to and I'm willing to help. ​Buy an ad in my newsletter today ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxpnm82u6h644k6zqhlhom377/qvh8h7hdpm8lzqbl/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) for $350 and I'll give you an ad in two issues PLUS I'll write the copy for you. Let's tell my 30k subscribers about what you have to offer and get you some new clients, customers, readers, or fans. ​ You know those people who tell you relentlessly focus on a single goal? Well, this 6-minute video about the case for hopeless creativity ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxpnm82u6h644k6zqhlhom377/g3hnh5hmw8e0rgtr/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1KZGxhZ1oyaURnVQ== ) is the opposite of that. And it's pretty inspiring. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxpnm82u6h644k6zqhlhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxpnm82u6h644k6zqhlhom377 )​

​ Shel Silverstein published the poem “Writer Waiting” about the relationship between technology and writing in 1996. Decades before the current AI hype/madness/panic. It may be even more relevant now. Because no matter how great our tech tools become… They’re still just tools. And every tool is only as good as the person wielding it. Here’s the poem: ​ ​Repost this to your followers on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo/7qh7h8h9573799hz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9zaGVsLXNpbHZlcnN0ZWluLXB1Ymxpc2hlZC10aGlzLXBvZW0td3JpdGVyLXNoYXJlLTc0NTY3MzY1NjkzMDgyNjI0MDAtbUpZRz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== )​ ​Share the website version ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo/z2hghnhexv0vewtp/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vd3JpdGVyLXdhaXRpbmctc2hlbC1zaWx2ZXJzdGVpbi8= )​ ​ Educator and author Jennifer Keller ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo/6qheh8hleg0glzio/aHR0cHM6Ly9vcmRpbmFyeW5hdHVyZS5lYXJ0aC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) recently bought my Sales Page Creator and said this about it: "You will tell yourself ‘I don’t have time for this’ and I am telling you: This one-hour session delivers months of ease and support to your business with specific, actionable, non-overwhelming strategies." ​Get The Sales Page Creator here ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo/25h2hoh3wznz3zb3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ). ​ This story about an unusual cooking class ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo/9qhzhnhdrmnmd5t9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL2Jlc3QtbWFya2V0aW5nLXlvdS1qb2UtcHVsaXp6aS1ja2JkYy8= ) is one of the best examples of generous, smart marketing I've heard in a long time. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h6743lkuzhw44rzdnsnh08goo )​

​ I have a Google doc called “Stuff That Works.” Here’s how I use it: Every time I write copy that generates a result, I add it to the document for future reference. A few examples: ​ • A product promo I run in my newsletter that leads to sales ​ • A description of my service that leads a client to hire me ​ • A CTA on a LinkedIn post that generates a lot of conversions ​ • An upsell offer an existing client buys ​ If something works once, it will work again. ​ But only if we remember to actually use it again! ​ This document does five valuable things for me: ​ 1. Helps me notice patterns ​ 2. Makes it easier to write promotional copy ​ 3. Allows me to create copy frameworks ​ 4. Gives me examples to share with my clients ​ 5. Improves my conversion rate ​ I highly recommend you start your own “Stuff That Works” document too! ​Repost this on LinkedIn ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377/x0hph6he000kr6a5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWhhdmUtYS1nb29nbGUtZG9jLWNhbGxlZC1zdHVmZi10aGF0LXdvcmtzLWFjdGl2aXR5LTc0NTYwMDUxMzUxNjk3Njk0NzItcS1uYz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== )​ ​Share the web version ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377/kkhmh6hnvvvzdktl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY29weXdyaXRpbmctc3dpcGUtZmlsZS8= )​ By the way, the promo you see below is an example of something in my Stuff That Works document that's driven multiple sales for me. ​ ​Karin Wilson Edmonds ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377/qvh8h7hdpppe73bl/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers and said this about them: ​ "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​ ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377/9qhzhnhdrrr46ku9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ I'm not a big proponent of donation business models in general, but I have to admit this One a Month Club ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377/3ohphkh3gggx2otr/aHR0cHM6Ly96YWNoYXJ5a2FpLm5ldC9ub3Rlcy9zdGFydGluZ2FjbHViP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) approach caught my eye. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hl5k6d0hrh8oeqp25tmh2r377 )​

​ My desk has been crooked for a year. Because when I bought a light stand a year ago, there wasn’t room for my desk to be flush against the wall. I don’t even like the light, but that’s not the point. The point is every day I work at a desk that’s slightly crooked. Which I assume sends a subconscious signal to me at all times that things are not quite in order. That something is "off." That I don’t care enough to make it "right." ​ That’s not good. Our environment matters more than we like to admit. It sends subtle – and sometimes not so subtle – cues to us. It wasn’t just a desk positioned as crooked as a camera shot in the old Batman TV show that was screwing with the "vibes" in my office. There were also the computer speakers. Ugh, those speakers. Around the time I bought the light stand, I also bought two computer speakers to put on my desk. I hated them immediately and don’t use them. Yet… For a year they sat on my desk – taking up physical space and sitting there as some kind of shrine to a regretful investment. Despite knowing both of these "mistakes" were easily correctable, I never took the time to do so. Until yesterday. That’s when I finally moved my light so my desk could be flush against the wall and boxed up the speakers to get them off my desk. It took 15 minutes. It’s amazing how little time it takes to fix the things we avoid when we finally stop avoiding them. Not surprisingly, I immediately felt better about my workspace. I bet there are a couple things in your environment that aren’t helping you either. Take this email as a sign it’s time to do something about them. You won’t regret it. ​ Today's email is brought to you by getmerlin.app ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3rv05kt2hd0n48m0a7h4g2ww/vqh3hrhor0zollcg/aHR0cHM6Ly9nZXRtZXJsaW4uYXBwLw== ), a way to reward your best readers with points, perks, and tiers - it helps you reduce the silent churn that costs you money. ​ This may be the best explanation ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3rv05kt2hd0n48m0a7h4g2ww/m2h7h5h3z5d3vzum/aHR0cHM6Ly94LmNvbS9lZmZ0aGVhbGdvcml0aG0vc3RhdHVzLzIwNDk4NDQzNzAyMDM5MzkxNDk_cz0yMA== ) of what it feels like to deal with all the technology in our lives at the moment. It's funny because it's true. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3rv05kt2hd0n48m0a7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3rv05kt2hd0n48m0a7h4g2ww )​

​ Every yes forces you to say no to something else. Every no creates space for you to say yes to something else. Everyone who learns this lesson learns it the hard way. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. Three Questions To Ask Before Getting On A Call With A Potential Client ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/p8heh9h4o630lnfq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcXVhbGlmeS1jbGllbnRzLWJlZm9yZS1kaXNjb3ZlcnktY2FsbC8= )​ They'll make the potential client more likely to hire you. 2. The Biggest Misconception About Promotional Emails ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/qvh8h7hdpw7567bl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvbW90aW9uYWwtZW1haWxzLXZhbHVlLw== )​ Read this if you worry your promotional emails annoy your subscribers. 3. What Happened When A Creator Reduced His Website From 1,100 Pages Down To 27 ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/3ohphkh3gmold9tr/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj15Ylpwb1dmT0w5WQ== )​ In a 9-minute video he reveal what he's recently removed from his business and the impact of doing so. 4. A Clever Way To Communicate Your Offers ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/wnh2hghq675porf7/aHR0cHM6Ly9zd2lwZWZpbGUuY29tL2NoYXJnZS1mb3ItYnJhbmQtc3lzdGVtcy1ub3QtbG9nb3M_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ I saw this clever Instagram carousel after creating my own offers page ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/08hwh9h2reo572sl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vb2ZmZXJzLw== ) to showcase everything I offer in one place. 5. How To Spark A Hot Streak In Your Work ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/8ghqhohond0v5quk/aHR0cHM6Ly93d3cudGhlYXRsYW50aWMuY29tL2lkZWFzL2FyY2hpdmUvMjAyMS8xMS9ob3Qtc3RyZWFrcy1pbi15b3VyLWNhcmVlci1kb250LWhhcHBlbi1ieS1hY2NpZGVudC82MjA1MTQvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Or career. ​ ******************** Sources and Sponsors ******************** • Tell my 30k subscribers about your awesome thing - reserve an ad here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/vqh3hrhor0x7kgig/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • Silent churn is costing you money. Merlin rewards your best readers with points, perks, and tiers. Apply for the beta at getmerlin.app ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/l2hehmhl7209kwf6/aHR0cHM6Ly9nZXRtZXJsaW4uYXBwLw== )​ • The ​​​​​​​​​​​Storythings newsletter​​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/m2h7h5h3z5gpn2tm/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. • Enough with the procrastination. Let's build a new habit in 30 days ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/dpheh0hen64g7vhm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ). ​ ******************* From My Notebook... ******************* • Social media is a long game that’s too often played as a short game. • No one ever tries a free sample and says: "That was amazing, I’m definitely not going to buy it now." • You can’t make someone do something until you can make them feel something. ​​​​​​​​​​See more of my notebook here​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq/e0hph7h7ovpgnvf8/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** There’s always a breeze when I go for a walk. Sometimes it’s light, sometimes it’s strong. Sometimes it’s pushing me forward, sometimes it’s working against me. Either way, I keep walking. (This isn't about walking.) Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighkp485la7hndz7n7ei8hwpnqq )​

​ My mom didn’t know what to think when she opened the door to see who had come to pick me up. I was a skinny, 15-year-old Jewish kid who had been cut from the freshman basketball team and my “date” for the afternoon was… Not. He was a 6-4, 20-something black guy built like a professional athlete. He greeted my mom with a smile charming enough to rival Magic Johnson’s. “Hi, Mrs. Spector, I’m Robbie. Nice to meet you. Is Josh here?” I dashed out the door with him before my mom could wrap her head around what was happening. We hopped into his beat up Oldsmobile, a gospel/Jesus tape he was playing blared out the windows as he started the car, and we backed out of my suburban driveway headed for parts unknown. I still laugh thinking about my mom watching us peel out to the soundtrack of “Jesus loves you.” What my mom didn’t realize at the time was the man who whisked her boy away was a legend. A local legend at least. A few years earlier he had been the best high school basketball player in our area – an area that was a hotbed of hoops. He had NBA potential, interest from big colleges, landed at a small one, and for reasons I never quite knew or understood, it didn’t work out. But that’s not the point. Somehow I had encountered him, he had taken an interest in me, and now he was taking me to play ball with him. I was no stranger to the pickup games on our local playgrounds, but we went to one I hadn’t played at before. One frequented by college players and should-have-been college players. Guys taller, stronger, and tougher than me. With Robbie as my escort, I was now going to play there too. I was a decent player, but had no business being in that game. But no one would turn away a guy Robbie brought, so I was in. It wasn’t pretty. But I kept playing – that day and on many days to come. No matter how I struggled, he encouraged me to keep going. And I improved. A lot. Though I have to admit throwing him alley oops wasn’t the hardest thing in the world to do. I learned first hand the value of surrounding yourself with those more skilled than you. It exponentially speeds up your growth. The following fall I made the junior varsity team at my school. Not just because I was better, but because I was more confident too. I had become used to playing with players MUCH better than JV players. I’m sure this experience influenced the rest of my life: My willingness to step out of my comfort zone. My determination to stick with hard things. My belief it will pay off. That’s why I’m sharing this story. Put yourself in the orbit of people ahead of you and get comfortable with not being the best one in the room. It pays MASSIVE dividends. Speaking of which… If you want to get better at producing content, I’d be honored to be your “Robbie.” Let’s chat. ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h457x67slh8g2p4x5c4hpm944/dpheh0hendgmlmhm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what art director Amy Roth said about it: "If you’ve ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the training for you! No filler, no equivocation, just actionable steps you can take immediately." ​ A successful creator just revealed the exact workflow he uses ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h457x67slh8g2p4x5c4hpm944/z2hghnhex5v8qetp/aHR0cHM6Ly93d3cudGhld29ya2Zsb3cuZGlnaXRhbC9wL2NvbnRlbnQtcmVwdXJwb3NpbmctYnJhbmRvbi1zbWl0aHdyaWNrP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) to turn one newsletter into 29 pieces of content across six channels. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h457x67slh8g2p4x5c4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h457x67slh8g2p4x5c4hpm944 )​

​ You’re going to laugh when you hear what I did at the premiere of the first Austin Powers movie. I was working for a company that managed celebrity websites… For kid celebrities like Jonathan Taylor Thomas, Jessica Biel, and even some dog that was on a sitcom. My job was to create content for the fans of those kid celebrities – it was kind of like being a reporter for Entertainment Weekly For Kids. I was sent to cover the Austin Powers movie premiere and given a press pass to interview celebrities on the red carpet. But because the outlet I worked for wasn’t exactly the most important media outlet in the world, they stuck me in with the photographers instead of the reporters. I stood amidst a bunch of professional photographers with own small digital camera taking pictures and interviewing the kid celebrities who agreed to talk to me. Even worse, I was assigned an angle to report on: Makeup tips. That’s right, 25-year-old me asking “famous” 12-year-old girls for their best makeup tips. Quite a way to spend an afternoon. The reason I’m sharing this with you is because of what happened in the following years. By the time the Austin Powers sequel premiered, I had made my way to The Hollywood Reporter where I was covering the movie business as a “real” journalist. That landed me an invite to the premiere itself – the red carpet, movie, and party. A few years later when the third Austin Powers movie premiered I was working in marketing for the studio that produced it. I was no longer covering the movie premiere – I was now hosting it (sort of) and had access to go wherever I wanted. In retrospect, the Austin Powers movie premieres reflected my career progress. I went from outsider, to invited guest, to insider in the span of a few years. There’s a lesson here. No matter where you’re at in your own journey, you’ll be surprised where you can wind up if you stick with it. Especially if you keep moving forward and don’t settle. My progression had as much to do with my willingness to jump to new jobs and opportunities as it did my refusal to give up. Where you are today is just where you are today – it’s not where you’ll be tomorrow. A fun coda to this story: Several years after the last Austin Powers premiere I was running digital marketing for The Oscars and wound up working directly with Mike Myers to produce a video for the show. In a way, it was a continuation of my Austin Powers journey – from outsider, to guest, to insider, to CREATOR. Yeah, baby! ​ I have training videos that show you how to do things like grow your newsletter, turn your email subscribers into buyers, and become a more effective writer. You can get ALL of them for as little as $99. ​Get my Clients From Content training videos here ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h45g9mehlh8g2zxmvs4hpm944/reh8hohmznolv5c2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). ​ Want some headline writing inspiration? This collection of 25 of the greatest headlines of all time ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h45g9mehlh8g2zxmvs4hpm944/08hwh9h2rqp6wmul/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2NvbGUtc2NoYWZlcl8yNS1vZi10aGUtZ3JlYXRlc3QtaGVhZGxpbmVzLW9mLWFsbC10aW1lLWFjdGl2aXR5LTc0NTUwODExMDYwNDA4NjA2NzItbDVScT91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMA== ) is worth checking out - you'll be surprised how many of them you recognize. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h45g9mehlh8g2zxmvs4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h45g9mehlh8g2zxmvs4hpm944 )​

​ In 1971, The Grateful Dead packaged the note you see below with their latest album: ​ In a world without internet, there was a lot of friction for people to get on the list – they had to write a letter, get a stamp, put it in the mail, etc. A lot harder than typing an email address in a form. And yet… Hundreds of thousands of people did. It gave the band a direct connection to its fans and played a huge role in their ability to build a rabid fanbase. Of course, they also regularly sent printed newsletters to fans too – they didn’t just collect names and do nothing with them like so many people do with the email lists they build these days. A couple takeaways here: 1. A newsletter was the best connection you could have to your audience even before it was digital. 2. The Dead didn’t feel uncomfortable asking fans to write letters, so why do you feel uncomfortable asking for an email address? (More newsletter growth resources here ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88/e0hph7h7o5pg6rh8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY2F0ZWdvcnkvbmV3c2xldHRlci1ncm93dGgv ).) ​ Photographer Seshu Badrinath ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88/owhkhqhwd5kvpehv/aHR0cHM6Ly9jb25uZWN0aWN1dGhlYWRzaG90cy5jb20= ) recently bought my Email Templates That Turn Subscribers Into Buyers. Here's what he said about them: "Josh's email templates make it super easy to identify a potential client's pain point and offer the right solution. The templates are copy-n-paste-easy to implement." ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88/p8heh9h4o8306kiq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ Here's an approach to turning social media attention into newsletter subscribers ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88/6qheh8hle0kgr5co/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2dhbm5vbi1tYW55Y2hhdC1mbG93Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) that typically works better than trying to get people to click links. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn7g9zvi6h8wkg82ough2ev88 )​

​ Before you get on a free discovery call with a potential client, have them answer three questions by email: 1. Tell me about your situation/problem and the problem you’re looking to solve. 2. What have you tried to solve it so far? 3. Do you have any specific questions about how I work with clients you’d like me to answer? Having potential clients send you answers to these questions BEFORE you schedule a discovery call with them does a bunch of good things: • Allows you to keep the call short because you already know the situation and problem before getting on the call • Allows you to prep for the call and give them one specific piece of relevant advice on the call which proves your value and makes them want more • Helps you understand what may hold them back from hiring you so you can address that obstacle on the call • Saves you from spending time on free calls with people who don’t even care enough to answer the questions and probably never would have hired you • Helps you identify if a person is a bad fit before you waste time on a free call with them ​ Today's email is brought to you by a newsletter that 50k subscribers get book recommendations from ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6de95nfvhqez420mboh4m6rr/7qh7h8h95zm3lqcz/aHR0cHM6Ly9hbGV4YW5kYm9va3MuYmVlaGlpdi5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ This breakdown of how a writer learned to write ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6de95nfvhqez420mboh4m6rr/owhkhqhwdo7599uv/aHR0cHM6Ly9raWVyYW5jdXR0aW5nLnN1YnN0YWNrLmNvbS9wL2hvdy1pLWxlYXJuZWQtdG8tanVzdC1mdWNraW5nLXdyaXRlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a great read and will help you get out of your own way. (via Delightful ( https://a2b30467.click.convertkit-mail4.com/o8uwkpxkxvbqh6de95nfvhqez420mboh4m6rr/z2hghnhexw806xhp/aHR0cHM6Ly9zdGV2ZWJyeWFudC5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/o8uwkpxkxvbqh6de95nfvhqez420mboh4m6rr ) · Preferences ( https://preferences.convertkit-mail4.com/o8uwkpxkxvbqh6de95nfvhqez420mboh4m6rr )​

​ You’re scared of promoting too often in your emails because you want your emails to be "valuable." I get it. I think EVERY email you send should provide value to your readers. But… Why do you assume your promotional emails are NOT valuable? That's a false assumption. Two things to keep in mind: First, you don’t have to ONLY promote your offer in the email. You can – and should – include free value in a promotional email. For example, when you promote a product include an excerpt to boost the value of the email. The best way to sell a product is with a sample of the product. Second, if you do send an email that’s purely promotional… Isn’t that ALSO valuable? Your product (hopefully) provides a ton of value to the people who buy it. Telling your subscribers about it IS providing them value. If you think your promotional emails aren’t “valuable,” you’re likely just insecure about your product’s value. And if your product isn’t actually valuable… You’ve got a bigger problem. Long story short: Stop categorizing your emails as valuable or promotional. Self-promotion isn’t a selfish act – it’s a selfless one. You owe it to the people you serve to let them know you can help them. (Related resources at the bottom of this post ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx/n2hohvhv06v56li6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvbW90aW9uYWwtZW1haWxzLXZhbHVlLw== ).) ​ Today's email is brought to you by a system that shows you how to convert webinar attendees into buyers ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx/48hvhehm86mq63hx/aHR0cHM6Ly93d3cudG9nZXRoZXJieS5kZXNpZ24vY29udmVydD9zc19zb3VyY2U9bGtkaW5hZHMmc3NfY2FtcGFpZ25fbmFtZT1GVEk= ). ​ Here are 10 email automation templates ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx/reh8hohmzwmvx9i2/aHR0cHM6Ly9raXQuY29tL3Jlc291cmNlcy9ibG9nL2VtYWlsLWF1dG9tYXRpb24tdGVtcGxhdGVzLWZvci1jcmVhdG9ycz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) that will save you 20+ hours a week. A great resource if you use my recommended email marketing platform ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx/l2hehmhl76lvrvt6/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx )​

​ We all run on "operating systems" created from our unique set of life experiences. But, like any operating system… Sometimes they need to be updated. And we're capable of updating them. Change your operating system, change your life. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How My New LinkedIn Comment Strategy Is Leading To Relationships ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/n2hohvhv0vqz0nt6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW4tZW5nYWdlbWVudC1zdHJhdGVneS8= )​ It's been fun to do too. 2. How I Use A "Mistake List" To Generate Content Ideas ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/08hwh9h2r2e3rzbl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY29udGVudC1pZGVhcy1taXN0YWtlLWxpc3Qv )​ Every piece of content I've created using this approach has performed well. 3. Rate Your Business In These 10 Categories ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/l2hehmhl7l287eb6/aHR0cHM6Ly9zd2lwZWZpbGUuY29tL21hdHQtZ3JheS1kbS15b3VyLWJ1c2luZXNzLXNjb3Jlcy1pbGwtZGlhZ25vc2U_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ An interesting way to assess the strengths and weaknesses of what you're doing. 4. How To Build A Cost-Effective System To Grow Your Newsletter ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/7qh7h8h959lr52hz/aHR0cHM6Ly93d3cuc3RvcnlhcmIuY29tL3BsYXlib29rL25ld3NsZXR0ZXItc3Vic2NyaWJlci1ncm93dGgtc3RyYXRlZ3k_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Most people do the math wrong. 5. Three Things To Remember If You Feel Like No One Sees Your Content ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/p8heh9h4o46nopsq/aHR0cHM6Ly93d3cuamVldG1laHRhLmNvbS9wb3N0cy90aHJpdmUtaW4tb2JzY3VyaXR5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ How to keep publishing when you're not getting traction. ​ ******************** Sources and Sponsors ******************** • Want to promote your work here to my 30k newsletter subscribers? Reserve an ad ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/kkhmh6hnvnwkqgil/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • Your webinars are running, but are they converting? People act when they feel truly welcome, not just informed. Learn the system. Claim your seat ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/25h2hoh3w39kz8c3/aHR0cHM6Ly93d3cudG9nZXRoZXJieS5kZXNpZ24vY29udmVydD9zc19zb3VyY2U9bGtkaW5hZHMmc3NfY2FtcGFpZ25fbmFtZT1GVEk= ). • The ​​​​​​​​​​Storythings newsletter​​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/qvh8h7hdpdw95vbl/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. • Join 50k subscribers who get book recommendations and summaries from the Alex & Books newsletter ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/g3hnh5hmwm945our/aHR0cHM6Ly9hbGV4YW5kYm9va3MuYmVlaGlpdi5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). • Get my 15 proven Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/3ohphkh3g3meldhr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) for just $49. ​ ******************* From My Notebook... ******************* • I imagine flow state is what it would feel like to be able to fly. • "Unclutter" is a word that resonates with people right now in a variety of areas. • The easier it gets to do anything, the more you want to do everything. ​​​​​​​​​See more of my notebook here​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/48hvhehm8ml4ercx/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** David C. Baker is as good as it gets when it comes to advice about how to build an expertise-based business. And this episode of the Undisputed Authority podcast ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/08hwh9h2r2e35zcl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvME82SUFKSk0xNXNmaGlkSTZ3NEgwWD9zaT1UZmt0WS1vZVNLbXJPNmtYZHV5MFF3 ) profiling him is packed with great stuff about how he uses content to attract clients. Thanks to Brendan McAdams ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/vqh3hrhoro0z7mug/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2JyZW5kYW5tY2FkYW1zLw== ) for reminding me to check it out! Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg )​

​ Here's how I reframe rejection ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77/x0hph6he0wevx2a5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaG93LXRvLWhhbmRsZS1zYWxlcy1yZWplY3Rpb24v ). ​ ​Caitlin Blundell ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77/6qheh8hle7l80eao/aHR0cHM6Ly9jYWl0bGluYmx1bmRlbGwuYWN0aW9uY29hY2guY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) is a business coach who bought my LinkedIn Experts' Playbook and said this about it: "I thought I knew what I was doing and this definitely changed my approach! I appreciated the examples of how to put it into practice without sounding like everyone else on LinkedIn." ​Get the LinkedIn Experts' Playbook here ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77/kkhmh6hnvln04qhl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ Do you use Claude? If so, this 16-minute video breaks down 5 ways to use Claude Design to create better content ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77/58hvh7hg2mgdldi6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1XTW5rMUxGQk1xQQ== ). (via CreatorBoom ( https://a2b30467.click.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77/25h2hoh3w23pnku3/aHR0cHM6Ly9jcmVhdG9yYm9vbS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77 ) · Preferences ( https://preferences.convertkit-mail4.com/68uoeq2e28a8h5emoq2hohp4lxxvra9hl5v77 )​

​ This is my favorite content idea system ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx092wxc6h64pmnolblhom377/n2hohvhv0nmq2nb6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vY29udGVudC1pZGVhcy1taXN0YWtlLWxpc3Qv ) I've come up with in a while. ​ Do you need something written? Like a sales page, newsletter signup page, or promotional email? I can help. Reply and let me know what you need. ​ This 18-minute video about how a $9 membership generated $1.4 million in revenue ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx092wxc6h64pmnolblhom377/reh8hohmzq4dkwb2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj11Z1IwOUM5Q0dtTQ== ) without running any paid ads is worth a watch. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx092wxc6h64pmnolblhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx092wxc6h64pmnolblhom377 )​

​ If you're going to send an email promoting your next podcast episode, make sure you don't make these three common mistakes ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm/48hvhehm82dwo7ix/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcG9kY2FzdC1wcm9tb3Rpb24tZW1haWxzLw== ). ​ Karin Wilson Edmonds is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm/08hwh9h2r76v00tl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) and said this about them: "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm/08hwh9h2r76v00tl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ Here are some simple ways to inject your personality into your newsletter ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm/m2h7h5h3zn6vk0tm/aW5ib3hjb2xsZWN0aXZlLmNvbS9uZXctd2F5cy10by1hZGQtcGVyc29uYWxpdHktdG8teW91ci1uZXdzbGV0dGVyLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm ) · Preferences ( https://preferences.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm )​

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​ I saw a stand at a farmer's market with a sign that said: "We sell what we grow." Good marketing message, but… Every other stand at the market has a sign saying the same thing. A marketing message is only as valuable as it is unique. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. The Sales Page Creator (Free Excerpt!) ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/p8heh9h4o5l33rhq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1PWUZkRUVySWs3NA== )​ You can now watch the first 20 minutes of my Sales Page Creator skill session for free. 2. How To Unclutter Your Newsletter ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/kkhmh6hnv23ddvsl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vYnVyeWluZy1jb250ZW50LWluLW5ld3NsZXR0ZXIv )​ Three ways to keep your newsletter fluff-free. 3. 8 Adjustments To Make For The New LinkedIn Algorithm ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/25h2hoh3w0evvps3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1QeGpEQ1IyOWFLYw== )​ This 20-minute video is a nice overview of what's changed. 4. Have You Hit The Creator Ceiling? ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/3ohphkh3g9noo8ur/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3VwdG9qb2Vnb29kX3lvdXJlLXB1dHRpbmctb3V0LW1vcmUtY29udGVudC10aGFuLWV2ZXItYWN0aXZpdHktNzQ0OTc1MzUwNDY1NjcxOTg3Mi1RaDZPP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZyY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1Yw )​ Find out by answering these 7 quick questions. 5. Mistakes To Avoid When Paying For Social Media Exposure ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/08hwh9h2rwko9xsl/aHR0cHM6Ly9qYW5lZnJpZWRtYW4uY29tL3BheWluZy1mb3ItZXhwb3N1cmUtb24tc29jaWFsLW1lZGlhLXdoYXQtbm90LXRvLWRvLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ An author shares her experience. ​ ******************** Sources and Sponsors ******************** • Book an ad here​ ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/m2h7h5h3z07gqoum/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to promote your work to my 30,000 newsletter readers. • Join this free workshop to learn how to create a product trailer that sells your program ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/z2hghnhexr84k0up/aHR0cHM6Ly9tZWV0LnpvaG8uY29tL2dzbWEtbmJ4LXB2bQ== ). • My Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/qvh8h7hdp20749cl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) allow you to cut, paste, and send emails to your list that will drive more sales. ​ ******************* From My Notebook... ******************* • Pretty sure older people are more addicted to social media than younger people at this point. • Perfection doesn’t create trust. Vulnerability does. • Become comfortable with being uncomfortable. ​​​​​​​​See more of my notebook here​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/3ohphkh3g9no28ar/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I bet this 12-minute video ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/reh8hohmzve273a2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oRW8tQ3VwZEpOTQ== ) will inspire you in multiple ways. It'll inspire you to create, keep going, and make the best work you can make. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44 )​

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​ I just released a 20-minute free excerpt of my Sales Page Creator skill session. It gives you a simple way to create a sales page that converts - use it to improve your existing page or quickly create a new one from scratch. You can watch the 20-minute excerpt here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377/p8heh9h4o22w92hq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1PWUZkRUVySWs3NA== ) or listen to the audio version here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377/25h2hoh3w88p77t3/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjI= ). And if you want access to the full training video? ​Buy it here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377/3ohphkh3g225qzbr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) for $49. Or, join my membership ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377/m2h7h5h3zqq6o4bm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) and get access to all my training videos and 1-1 help from me to get more clients from your content. (Hint: The membership is a STEAL.) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hlwx979hrh8ogn7lzamh2r377 )​

​ Your newsletter isn't converting because you're attracting the wrong people. ​Here's how to fix that ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/25h2hoh3wvowzmc3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXJlYXNvbi15b3VyLXN1YnNjcmliZXJzLWRvbnQtYnV5LWZyb20teW91Lw== ). If you want, I can take a closer look at your newsletter (or signup page) and rewrite it to make it stronger - that’s something I do through my writing partnership work. ​ ​Karin Wilson Edmonds ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/g3hnh5hmwdzw52tr/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vYmxvb20_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is a wellness coach who recently bought my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/n2hohvhv08o098u6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) and said this about them: "I used these templates within minutes of reading them. Immediately incorporated them into my welcome sequence and wrote a separate email to send out the next day. They are that good!" ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/n2hohvhv08o098u6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ Are you tired of having an "accidental personal brand?" Here are the first three steps to creating a more intentional personal brand ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/wnh2hghq65o624a7/aHR0cHM6Ly93d3cubWF0dHJ1dGhlcmZvcmQuY28udWsvdGhlLWNhcmVlci1pbnZlc3RtZW50LXlvdS1oYXZlbnQtbWFkZS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) for yourself. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww )​

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​ Does the name of your product or service speak to the RESULT buyers get from it? Here's an example of how to improve your name ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo/reh8hohmd8xrkwf2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbmFtZS15b3VyLXByb2R1Y3QtYWZ0ZXItdGhlLXJlc3VsdC1pdC1kZWxpdmVycy8= ). ​ Today's email is brought to you by 30 Days of Growth ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo/08hwh9h2e8z5nzbl/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ), a free email series featuring 30 ways to grow your newsletter. ​ These 9 creative ways to squeeze more reading ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo/8ghqhohod49vwkhk/aHR0cHM6Ly9heXVzaGl0aGFra2FyLnN1YnN0YWNrLmNvbS9wL2hvdy10by1nZXQtY3JlYXRpdmUtaW4tc3F1ZWV6aW5nP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) into your day will come in handy if you're looking to read more. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo )​

​ I get a lot of questions about how to optimize content for algorithms. When to post, whether to use images, how long the content should be, etc. But I rarely get asked how to come up with stronger content ideas. Focus on the right things. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. A Fill-In-The-Blank Content Starter ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/wnh2hghq7d62l6t7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZmlsbC1pbi10aGUtYmxhbmstb2YtdGhpcy1zZW50ZW5jZS1iZWZvcmUtY3JlYXRpbmcteW91ci1uZXh0LXBpZWNlLW9mLWNvbnRlbnQv )​ This one-sentence exercise will improve your next piece of content. 2. How To Help AI Write Like You ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/8ghqhohod8n67mtk/aHR0cHM6Ly9ldmVyeS50by9ndWlkZXMvYWktc3R5bGUtZ3VpZGU_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ By giving it a personal style guide. 3. The 3-Hour Rule For Getting Creative Work Done ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/l2hehmhl2p7mddf6/aHR0cHM6Ly93d3cub2xpdmVyYnVya2VtYW4uY29tL2ZvdXJob3Vycz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ "Stop assuming that the way to make progress on your most important projects is to work for longer." 4. How To Use The Van Westendorp Pricing Model To Figure Out How Much To Charge ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/e0hph7h7vzo3z9f8/aHR0cHM6Ly93d3cuYWRyaWFuYXRpY2EuY29tL25vdC1zdXJlLWhvdy10by1wcmljZS15b3VyLW9mZmVycy1yZWFkLXRoaXMtc2FmLTE3NC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ It was designed to map how people perceive price, rather than asking them to state a single number they would pay. 5. The Four Creator Event Models ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/owhkhqhw9edme6hv/aHR0cHM6Ly93d3cuY3JlYXRvcnNwb3RsaWdodC5jb20vcC9jcmVhdG9yLWV2ZW50LW1vZGVscz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ How to figure out which is best for you and your business. ​ ******************** Sources and Sponsors ******************** • Book an ad here ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/x0hph6he2m0vmlf5/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to promote your work to my 30,000 newsletter readers. • The ​​​​​​​​​Storythings newsletter​​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/58hvh7hgxw2dwmc6/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. • The Delightful newsletter ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/g3hnh5hm92w82pcr/aHR0cHM6Ly9zdGV2ZWJyeWFudC5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) helps you make better creative and strategic decisions. • The ​​​​​Jess Picks newsletter​​​​​ ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/n2hohvhvq4094ma6/aHR0cHM6Ly90ZWNoYml6Z3VybC5jb20vamVzc3BpY2tzLz91dG1fc291cmNlPUZvclRoZUludGVyZXN0ZWROZXdzbGV0dGVy ) features valuable resources and advice for side hustlers. • Sign up for 30 Days of Growth ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/reh8hohmdpzlpri2/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tLzMwLWRheXMtb2YtZ3Jvd3RoLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) to get 30 ways to grow your newsletter for free. ​ ******************* From My Notebook... ******************* • Giving someone something they don’t want or need isn’t generous - even if your intentions are pure. • Can we all agree to stop being boring in the name of being "professional?" • Most people don’t have a distribution plan for their content beyond posting on their own channels - yet they get frustrated that no one beyond their existing audience sees their content. ​​​​​​​See more of my notebook here​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/m2h7h5h35xz6xxum/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I was lucky enough to see Bruce Springsteen live this week for the third time in my life. It had been about 20 years since I saw him and he's still got it. As the line in this excellent movie ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/owhkhqhw9edmz6sv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1EbW1Idm5TMElLTQ== ) said: "It's like Bruce knows everything I've ever felt, everything I've ever wanted." Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm ) · Preferences ( https://preferences.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm )​

​ I bet you already have content that should get you clients. It just isn’t. Maybe you’ve published it and it’s underperforming. Maybe you’re about to publish it and aren't sure it’s strong enough. Maybe it's... • An email you send to people who inquire about your services • A sales page • Your email signup page • Your welcome sequence • A LinkedIn post This is the kind of content I can help you improve. Not by creating more. But by making what you’ve already written clearer, stronger, and more effective. It's a simple process: You send me what you’ve written → I send back a stronger version. One client saw the posts I rewrote for him perform 2–3x better. If you want help improving something you’ve written so it actually leads to more business, reply to this email and I'll tell you how I’d approach it. ​ Want to tell my 30,000 newsletter subscribers about your offer? ​Let's make it happen ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3zqrzoh2hd06g8m4i7h4g2ww/l2hehmhl2dl93pt6/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). ​ Your course is probably too long. Here's why you should make it shorter ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3zqrzoh2hd06g8m4i7h4g2ww/e0hph7h7vd7g7pt8/aHR0cHM6Ly9yb2RuZXlkYXV0LnN1YnN0YWNrLmNvbS9wL3RoZS1zbWFsbGVyLWNvdXJzZS1wYXJhZG94LXdoeS10aGU_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3zqrzoh2hd06g8m4i7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3zqrzoh2hd06g8m4i7h4g2ww )​

​ Before you create your next piece of content, fill in the blank of this sentence ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp824g6cxh697k6l9h5hndlmm/owhkhqhw9qx0lgfv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZmlsbC1pbi10aGUtYmxhbmstb2YtdGhpcy1zZW50ZW5jZS1iZWZvcmUtY3JlYXRpbmcteW91ci1uZXh0LXBpZWNlLW9mLWNvbnRlbnQv ). Doing so will ensure your content is valuable. ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp824g6cxh697k6l9h5hndlmm/p8heh9h46qrp58hq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). It shows you how I get business, reach, and engagement on the platform. ​ Is the secret to strong positioning as simple as three sentences? Maybe. Try the Positioning Sandwich ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp824g6cxh697k6l9h5hndlmm/x0hph6he2qk4dku5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3V4Ymxha2VfdGhyZWUtc2VudGVuY2VzLXRoYXRzLWFsbC1wb3NpdGlvbmluZy1hY3Rpdml0eS03NDQ2OTIzNDM0MTM3MzE3Mzc2LWpLQ00_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnJjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjA= ) approach. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/4zuev3nvnpcehp824g6cxh697k6l9h5hndlmm ) · Preferences ( https://preferences.convertkit-mail4.com/4zuev3nvnpcehp824g6cxh697k6l9h5hndlmm )​

​ I recently rewrote an email for a client who was inviting people to join a workshop. There were two simple changes I made that made it much more likely to work. First, I made the invitation feel more personal. I changed the subject line from: “Invitation: [Workshop Name]” To: “You’re invited to an exclusive [Workshop Name]” And positioned it as an “opportunity” instead of just a workshop. Second, I flipped the order of the email. The original led with who it was for… and buried what they’d actually get. So I rewrote it to lead with value: “In 60 minutes you’ll get:” Then listed three clear outcomes. This is the kind of thing most people never notice in their own writing. Small changes. Big difference. If you want help, send me something you’ve written and I’ll let you know if I can help. ​ You can promote whatever you want to my 30,000 subscribers with ads in two issues of my newsletter for just $350. Reply if you're interested. ​ This is a pretty good list of six ways to simplify your day ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkx8lzetphwg99z44a6h3nlxx/wnh2hghq7e2q7rt7/aHR0cHM6Ly96ZW5oYWJpdHMubmV0L3NpbXBsZS1kb2luZy8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhkx8lzetphwg99z44a6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhkx8lzetphwg99z44a6h3nlxx )​

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​ You don’t need better content. You need a better version of what you’ve already created. I see this all the time: You post consistently. Share useful ideas. Have something worth buying. But... Still don't get much business from your content. Which is frustrating because it feels like it should be working. Usually, your ideas aren't the issue. It’s how they're written. Your message isn’t clear enough. The value isn’t obvious enough. There’s nothing guiding someone to take the next step. So your content gets attention… But not clients. That’s the gap. And it’s almost always fixable. If your content isn’t converting, I’ll rewrite it so it does. ​ Today's email is brought to you by the email marketing tool I use ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkx7m55hphwg9686nf6h3nlxx/m2h7h5h356q7zebm/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ) and recommend. ​ Want to know the best time to post on LinkedIn or how often you should post? ​Read this ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkx7m55hphwg9686nf6h3nlxx/e0hph7h7v3l2omt8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlLzUyLXJpZ2h0LXRpbWUtcG9zdC1pc250LXdoYXQteW91LXRoaW5rLXJpY2hhcmQtdmFuLWRlci1ibG9tLXUwa2NlLw== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhkx7m55hphwg9686nf6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhkx7m55hphwg9686nf6h3nlxx )​

​ I have availability to help ONE new client improve your written content and marketing materials. ​Here's what's happened for my previous clients ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/m2h7h5h35pmxqdtm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWhhdmUtYXZhaWxhYmlsaXR5LXRvLXdvcmstd2l0aC1vbmUtbmV3LWFjdGl2aXR5LTc0NDYyMjU5MDQxNTE4MjIzMzYtVHNMUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). Let me know if you're interested. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. My Secret To Successfully Charging For Content ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/7qh7h8h9l7we6etz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXNlY3JldC10by1zdWNjZXNzZnVsbHktY2hhcmdpbmctZm9yLWNvbnRlbnQv )​ The first thing you need to understand is no one pays for "content." 2. Is Your Content Strategy Incomplete? ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/6qheh8hlrgn4wwso/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaXMteW91ci1jb250ZW50LXN0cmF0ZWd5LWluY29tcGxldGUv )​ It is if it looks like this. 3. A Question To Ask New Email Subscribers ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/qvh8h7hdw5o3v8il/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2RidXN0YV9kaWNraWUtYnVzaC1oYXMtMjAwMDAwLWVtYWlsLXN1YnNjcmliZXJzLWFjdGl2aXR5LTc0NDQzODI5ODM2NjAxNzk0NTYtNTRDRT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ Especially powerful when you first launch a newsletter. 4. "Am I A Writer?" ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/g3hnh5hm9562n3hr/aHR0cHM6Ly9taWNoYWVsbm90ZWJvb2suY29tL2RjaS9pbmRleC5odG1sP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ An exploration of creative identity. 5. Why Ryan Holiday Stopped Spending Money On Advertising ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/48hvhehmle639ktx/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL2RlY2lzaW9uLWNoYW5nZWQtbXktbGlmZS1idXNpbmVzcy1yeWFuLWhvbGlkYXktemN4ZmMv )​ And what he did with that budget instead. ​ ******************** Sources and Sponsors ******************** • Tell my 30,000 newsletter subscribers about your work for just $350: ​Reserve your ad here​ ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/08hwh9h2e5g4xehl/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • Turn your content into clients ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/vqh3hrho07e647cg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) - without wasting time on what doesn't work. • My Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/m2h7h5h35pmx9dum/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) helps you convert more visitors into buyers. • A must-see resource ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/e0hph7h7vgqzedb8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) if you want to turn more of your email list subscribers into customers. • The Newsletter Operator ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/owhkhqhw9vgenzhv/aHR0cHM6Ly93d3cubmV3c2xldHRlcm9wZXJhdG9yLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) newsletter teaches you how to grow and monetize your newsletter. ​ ******************* From My Notebook... ******************* • Giving people permission to do what they want to do is powerful - especially when they don’t realize they don’t need permission to do it. • When a potential client reads your social posts they should feel "everyone" like them is hiring you and getting the result they want. • If you’re going to link to someone’s social post, leave a comment on their post telling them you’re going to do so. (Duh.) ​​​​​​See more of my notebook here​​​​​ ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/p8heh9h460ge53iq/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** If you like music, you'll like my music recommendations newsletter. ​Check it out here ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/dpheh0he6g8xwkcm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx ) · Preferences ( https://preferences.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx )​

​ Do you have contacts who would like your newsletter but who haven't joined your email list? Probably. ​Send them this ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2g2n0wcrh4pdx04eu7h42mrr/m2h7h5h35zm59rcm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20veW91bGwtZ2V0LW1vcmUtc3Vic2NyaWJlcnMtaWYteW91LXNlbmQtdGhpcy1lbWFpbC8= ). ​ Today's email is brought to you by my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2g2n0wcrh4pdx04eu7h42mrr/dpheh0he6n86wzum/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). There's a reason 500+ people have joined it. ​ "If you're busy, you're doing something wrong. A powerful perspective ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2g2n0wcrh4pdx04eu7h42mrr/e0hph7h7voqvwps8/aHR0cHM6Ly9jYWxuZXdwb3J0LmNvbS9pZi15b3VyZS1idXN5LXlvdXJlLWRvaW5nLXNvbWV0aGluZy13cm9uZy10aGUtc3VycHJpc2luZ2x5LXJlbGF4ZWQtbGl2ZXMtb2YtZWxpdGUtYWNoaWV2ZXJzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh2g2n0wcrh4pdx04eu7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh2g2n0wcrh4pdx04eu7h42mrr )​

​ I recently rewrote a client's home page copy and explained to her why I did what I did. ​Here's how I improved it ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88/n2hohvhvqq6x09h6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vNC13YXlzLWktaW1wcm92ZWQtYS1jbGllbnRzLWhvbWUtcGFnZS1jb3B5Lw== ). Reply to this email if you're interested in hiring me to rewrite your home page. ​ Today's email is brought to you by 30 Days of Doin' It ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88/48hvhehmll6p84sx/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ). ​ Even if you don't read the article, at least check out the brand positioning framework chart in this article ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88/wnh2hghq77xk60c7/aHR0cHM6Ly9tYXR6dWNrZXIuc3Vic3RhY2suY29tL3Avc3RvcC1qdXN0LXJlY29yZGluZy1hbmQtc3RhcnQtcG9zaXRpb25pbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) - it's really good. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88 )​

​ If you ever link to other people's content in your newsletter, social posts, or website... ​You'll find this helpful ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm/vqh3hrho0llgk3ug/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMy13YXlzLXRvLWdldC1tb3JlLW91dC1vZi1saW5raW5nLXRvLW90aGVyLXBlb3BsZXMtY29udGVudC8= ). ​ Do you have any content or marketing materials you'd like me rewrite for you to make them more effective? Reply to this email and I'll give you details about how my writing partnership service works. One client just had a post I rewrote for him go from getting a couple hundred views to 53,000 in one week. ​ This breakdown of the 7 most common blog post archetypes ( https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm/dpheh0he6vv57qfm/aHR0cHM6Ly93d3cuYW5pbWFsei5jby9ibG9nL3R5cGVzLW9mLWJsb2ctcG9zdHM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) and exactly what they should look like is a great resource. You can use it for social posts too. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm ) · Preferences ( https://preferences.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm )​

​ You don't have to give your content away for free. But if you plan to charge for it, you better do this ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/reh8hohmdkl3gef2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXNlY3JldC10by1zdWNjZXNzZnVsbHktY2hhcmdpbmctZm9yLWNvbnRlbnQv ). ​ Today's email is brought to you by the simple sales page format I use ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/vqh3hrho0m9vzpcg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) to drive thousands of sales of my products, services, and membership. ​ There are some great recommendations here on how to reclaim your attention ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/e0hph7h7vm3l85s8/aHR0cHM6Ly9wc3ljaGUuY28vZ3VpZGVzL2hvdy10by1yZWNsYWltLXlvdXItYXR0ZW50aW9uP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). (via Matt Rutherford ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/x0hph6he2kvp56b5/aHR0cHM6Ly93d3cubWF0dHJ1dGhlcmZvcmQuY28udWsvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377 )​

​ It is if it looks like this ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww/08hwh9h2eq47m7cl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaXMteW91ci1jb250ZW50LXN0cmF0ZWd5LWluY29tcGxldGUv ). ​ Today's email is brought to you by a free email course that shows you how to figure out if anyone is interested in your idea ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww/dpheh0he6rx7q5fm/aHR0cHM6Ly9vd255b3VyY2FsbGluZy5raXQuY29tLz91dG1fc291cmNlPUZvclRoZUludGVyZXN0ZWROZXdzbGV0dGVy ) before you invest a lot of time and effort into bringing it to life. ​ Did you know LinkedIn now has TWO different algorithms? ​This 7-minute podcast episode ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww/e0hph7h7v5znk5i8/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMFVaUFZHcnl5ZjE4b3E1SW5qVWlFTT9zaT1OMlhHNzlEOVFaUzUxTmo0ZENVZVl3 ) is worth a listen if you want to better understand what determines reach on the platform these days. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww )​

​ I was driving with my wife and 3-year-old daughter. My wife said something and I replied, "You’ve got a lot going on." My daughter: "I’ve got a lot going on too." Me: "You’ve got a lot going on?" My daughter: "Yeah, I’m a serious businesser." She sure is. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. The Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/l2hehmhl2wv6got6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= )​ My new training gives you a simple, proven way to create a sales page that converts, delivered in one 52-minute video. You can get it at the link above for $49. Or, join my membership ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/dpheh0he6rw83eam/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) for as little as $99 to get it plus 20 more trainings I've published. 2. Three Questions You Need To Answer About Your Newsletter ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/owhkhqhw95lgz5iv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMy1xdWVzdGlvbnMteW91LW5lZWQtdG8tYW5zd2VyLWFib3V0LXlvdXItbmV3c2xldHRlci8= )​ Unfortunately, most newsletter creators struggle to answer them. 3. 6 Lessons From The New Media Summit ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/p8heh9h4685gvmiq/aHR0cHM6Ly9jcmVhdG9yZGlhcmllcy5iZWVoaWl2LmNvbS9wL3RoZS1jcmVhdG9yLWZvdW5kZXItZGl2aWRlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Including the importance of personality-driven content, long-form assets, and building a business that doesn't solely rely on you. 4. The 4 Key Numbers Every Creator Business Owner Needs To Know ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/6qheh8hlr06nqeuo/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3JvYmJ5bWlsZXNfdGltZS1mb3ItYS1yYW50bm90LWRpcmVjdGVkLWF0LXlvdS1idXQtYWN0aXZpdHktNzQ0Mjk3NDU3MDkwMDQ1NTQyNC1Vbm5mP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )​ Chances are you're foggy on some of these. (I have to admit I am too). 5. Five Marketing Changes A Successful Marketer Made This Year ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/25h2hoh39n045kt3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1OS3JZLVFLOVE3MA== )​ Including an increased emphasis on low-ticket offers and transformation. ​ ******************** Sources and Sponsors ******************** • Tell my 30,000 newsletter subscribers about your offer for just $350: Reserve your ad here ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/9qhzhnhdwn3z78a9/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • My LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/wnh2hghq78vg9ks7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) shows you how to get more buyers, reach, and engagement from the platform in 83 minutes. • Feel called to build something meaningful but unsure it’ll work? Learn how to find out if real buyers exist before going all in. Free 5-day course ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/reh8hohmdnvx97i2/aHR0cHM6Ly9vd255b3VyY2FsbGluZy5raXQuY29tLz91dG1fc291cmNlPUZvclRoZUludGVyZXN0ZWROZXdzbGV0dGVy )​ ​ ******************* From My Notebook... ******************* • A question I’m considering: Do I want my writing to support my business or my business to support my writing? • What you want is a moving target. • The more you accept things can’t always be good, the more likely you are to feel like things are good. ​​​​​See more of my notebook here​​​​ ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/m2h7h5h35w0ek8bm/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** "Clutter is just nostalgia, unedited." ​This made me want to do a little decluttering ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/e0hph7h7v5w49qu8/aHR0cHM6Ly93d3cudGhlbWluaW1hbGlzdHMuY29tL3VuZWRpdGVkLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22 ) · Preferences ( https://preferences.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22 )​

​ If you do any kind of creative work... ​You need to read this ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88/8ghqhohodqr6q6sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl95b3UtY2FuLWJlLWJvYi1keWxhbi1hbi1pZGVhLWV2ZXJ5LWNyZWF0aXZlLWFjdGl2aXR5LTc0NDEyOTgzOTY4ODUzODUyMTctS1NGQz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Today's email is brought to you by a way to improve the conversion rate of your sales page ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88/vqh3hrho0ew9ezag/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) in 52-minutes. ​ "If you want to earn money from your newsletter, don’t start with the technology or the publishing frequency. Start with the question: What’s my focus, and who is it for?" This is a good read for anyone with a newsletter ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88/l2hehmhl26xm6xc6/aHR0cHM6Ly9qYW5lZnJpZWRtYW4uY29tL3RoZS1uZXdzbGV0dGVyLW1hcmtldC1oYXMtYmVjb21lLWNyb3dkZWQtYnV0LW1vc3Qtb2YteW91ci1jb21wZXRpdGlvbi1pcy1lYXN5LXRvLWJlYXQvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )... Or thinking about starting one. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88 )​

​ Here's my new favorite way to answer that question ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/z2hghnhe6p4pdzip/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby15b3UtdGhpbmstaXQtY2FuLXdvcmstaS1qdXN0LWZpZ3VyZWQtYWN0aXZpdHktNzQ0MDU2Nzg4ODk0NTcwMDg2NC1WTjZ3P3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ) when someone wants to know if their project is likely to succeed. ​ Today's email is brought to you by a newsletter that shows you how to get more exposure for your ideas ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/x0hph6he29r9n8t5/aHR0cHM6Ly9lbWFudWVsYmFnZXJha2lzLnN1YnN0YWNrLmNvbS9zdWJzY3JpYmU_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ If you have an email list, I’ve got something for you. Picture this: You send me an email with links to the following: • Your email list signup page • Your welcome email (or sequence) • A promotional email you plan to send • A social post you plan to publish to promote your email list I edit/rewrite all of them to make them stronger. When I send you the revised versions, I also explain why I made the changes I made so you can learn from it for future reference. And I send you 8 ideas for future content your audience will love. A month later, everything is working better for you. • You’re converting more people into subscribers. • You’re converting more of your subscribers into buyers. • You’re creating stronger content in less time. Interested? Reply to this email and I'll give you more details. PS: I did a version of this recently with nonprofit consultant Jordana Merkin ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/58hvh7hgxkvk50i6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pvcmRhbmEtbWVya2luLw== ). Here’s what she said about the experience: ​ “Josh provided excellent feedback on my email newsletters and I've been able to make actionable changes as a result. ​ I'm a nonprofit messaging and copywriting specialist, but it's always harder to do for yourself what you regularly do for your clients. ​ Having an outsider's perspective like Josh's has been incredibly clarifying and I really appreciate his guidance and perspective.” ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww )​

​ The success of your newsletter largely depends on your ability to clearly answer three questions. ​Here's how I answer them for this newsletter ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/p8heh9h464lnkgbq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tYWtlLXlvdXItbmV3c2xldHRlci1hYm91dC1hLXJlc3VsdC1ub3QtYWN0aXZpdHktNzQ0MDc4MjA1NzcyMDUyNDgwMC1TazFCP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ It's great to see so many people buying my Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/6qheh8hlrldmv0ho/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ). But even better to hear from buyers like consultant Caitlin Rozario ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/58hvh7hgxgzrpqs6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NhaXRsaW4tcm96YXJpby8= ) who bought it yesterday and said this: "I am so thrilled. I've literally spent the last few days tearing my hair out over my sales page – every time I thought I was getting somewhere it felt like I was descending into madness. When I got your email, the price point and the fact it was just an hour workshop made it a no-brainer. This has given me the clarity I needed, and in such a short time! While I bought it for my high-ticket corporate workshops offer, I'm also putting a low-ticket D2C workshop offer live this evening and I can see EXACTLY how it will work for that as well." ​Get it here ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/6qheh8hlrldmv0ho/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ). ​ As far as 15-minute content strategies go, this is a pretty good one ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/qvh8h7hdwd09gpbl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGxhc3psb2Nzb21vci9ub3RlL2MtMjIyNDk4MDQ0P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). (via Minimalist Hustler ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/9qhzhnhdwdlokvu9/aHR0cHM6Ly9taW5pbWFsaXN0aHVzdGxlci5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx )​

​ Is your sales page leaving money on the table? The Sales Page Creator ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5pgoqsmhr2gzr4vh3he4qww/kkhmh6hnwlll0qfl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ) shows you how to fix that. It gives you a simple, proven way to create a sales page that converts, delivered in one 52-minute video. Use it to improve your existing page or create a new one from scratch. It was previously only available to my paid members, but today I'm making it available for individual purchase. To celebrate its launch, I’ve got a special offer for you: Get it for just $29 if you buy in the next 24 hours. (The price goes up to $49 tomorrow.) ​Learn more and get it here ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5pgoqsmhr2gzr4vh3he4qww/kkhmh6hnwlll0qfl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8= ). Let me know if you have any questions - thanks! PS - Here's what nonprofit and associations consultant Linda Howard said about it: "I often HATE sales pages because I have to scroll and scroll to find the info I want and I just keep seeing the same things repeated over and over in different words, which really frustrates me. But this training and Josh’s sales pages are simple, clear and compelling. And easy!" ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq5pgoqsmhr2gzr4vh3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq5pgoqsmhr2gzr4vh3he4qww )​

​ All the tactics in the world won't help you get what you want from your content until you grasp these 11 concepts ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww/wnh2hghq7r85o9h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl95b3VyZS1ub3QtYS10YWN0aWMtYXdheS1mcm9tLWdldHRpbmctd2hhdC1hY3Rpdml0eS03NDQwNDIzODIxNDY1MjUxODQwLTk2R08_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). ​ Today's email is brought to you by a newsletter that helps designers grow their career ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww/vqh3hrho0n8xk3ag/aHR0cHM6Ly9wdG9tYXN6ZXdza2kuY29tL25ld3NsZXR0ZXIvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ No one cares how much effort it took you to do something. Whether something is worth paying for or not has NOTHING to do with the time and effort put into it by the creator. Buying decisions are made based on the perceived value to the buyer. “Costs” to a creator are meaningless to buyers. I can spend 5 minutes creating something more valuable than what someone else may spend 5 months creating and buyers will buy the more valuable one. Not the one that took longer to create. Don’t confuse the level of your investment into a product or service with that product’s value. This trips people up in both directions. Don’t charge more than something’s worth because it was hard for you to create. Don’t undercharge for something because it was easy for you to create. Charge based on value, not investment. ​Join the conversation about this idea here ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww/m2h7h5h35owgnnsm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9uby1vbmUtY2FyZXMtaG93LW11Y2gtZWZmb3J0LWl0LXRvb2steW91LWFjdGl2aXR5LTc0NDExNzAwMTEwMjI1OTQwNDgtNmRzaj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww )​

​ "The moment you begin apologizing for how you manage your time, you are essentially apologizing for your priorities, which means apologizing for your life." - Maria Popova We all probably do a little too much apologizing these days. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. What $95 Got Me When I Boosted A LinkedIn Post ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/58hvh7hgx9rp2zt6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXNwZW50LTk1LXRvLWJvb3N0LWEtbGlua2VkaW4tcG9zdC1sYXN0LWFjdGl2aXR5LTc0Mzc1Mzc0NTgyNDc5MDExODQtZFQ5cj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ And why I'm doing it again. 2. How Your LinkedIn Profile Helps Your Posts Get Seen ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/25h2hoh39okrwof3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2pvZGllLWNvb2tfanVzdC10YWxrZWQtdG8tbGlua2VkaW5zLXZwLW9mLXRydXN0LWFib3V0LWFjdGl2aXR5LTc0Mzk2Nzk1MTM3MjgzODkxMjAtT1hveT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ An interesting connection between what your profile says and the reach the algorithm gives you. 3. A Breakdown Of A Successful Newsletter Welcome Sequence ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/m2h7h5h35ndkzdam/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx )​ This 6-minute video shows you exactly what one successful newsletter publisher is doing. 4. 11 Tips For Keynote Speakers ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/dpheh0he67lznpum/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2pheWFjdW56b19pdmUtYmVlbi1hLXBhaWQta2V5bm90ZS1zcGVha2VyLXNpbmNlLTIwMTUtYWN0aXZpdHktNzQ0MDM4MTk5MDUxNzc4ODY3Mi1RMmttP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )​ Including what to put in your bio, how to plan your talk, and how to set your price. 5. How To Launch A Substack In 5 Steps ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/owhkhqhw9823dzcv/aHR0cHM6Ly9kaWNraWVidXNoLnN1YnN0YWNrLmNvbS9wLzUtc3RlcHMtdG8tbGF1bmNoLWEtbmV3LXN1YnN0YWNrP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Including how to position your newsletter, come up with issue ideas, and drive traffic with Substack notes. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/6qheh8hlr2mvgwho/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • The Design Leadership Dispatch ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/kkhmh6hnw9kgq2hl/aHR0cHM6Ly9wdG9tYXN6ZXdza2kuY29tL25ld3NsZXR0ZXIvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) newsletter helps designers grow their career. • The Emanuel's Ideas newsletter ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/58hvh7hgx9rp8zu6/aHR0cHM6Ly9lbWFudWVsYmFnZXJha2lzLnN1YnN0YWNrLmNvbS9zdWJzY3JpYmU_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) will help you turn your ideas into original visuals that resonate with your ideal audience. • The Email Intelligence newsletter ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/25h2hoh39okrzoh3/aHR0cHM6Ly9zaXRlLndob3Nwb25zb3Jzc3R1ZmYuY29tL25ld3NsZXR0ZXItc2lnbnVwP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) covers the latest in email newsletter publishing and marketing news. • The ​​Creatorboom newsletter​​ ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/qvh8h7hdw69g58cl/aHR0cHM6Ly9jcmVhdG9yYm9vbS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) features resources to help you start and grow your online business. • My LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/g3hnh5hm9z4753ur/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) is a one-hour video where I teach you how to get more clients, engagement, and reach on the platform. ​ ******************* From My Notebook... ******************* • If they can’t afford your service, they’re the wrong person for your service. • Nothing is actually “worth” anything. Everything is “worth” what you’re willing to pay for it. • What if instead of setting out to create the best product or service, you tried to create the EASIEST product or service? ​​​​See more of my notebook here​​​ ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/9qhzhnhdw2okmda9/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I'm launching a free newsletter to help you find good music. ​Sign up here to get it ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/n2hohvhvqozwprh6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ). First issue coming soon. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22 ) · Preferences ( https://preferences.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22 )​

​ It's amazing how many people are using multi-email welcome sequences when people join their list and yet... None of them can give me a good answer to these 5 questions ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx/x0hph6he2lklv8i5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdmUteWV0LXRvLWNvbWUtYWNyb3NzLWFueW9uZS13aG8tY2FuLWdpdmUtYWN0aXZpdHktNzQzNzg5NDc4MjQxODU3OTQ1Ni1lV3lsP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ ​ Do you have an email list? Do you want to send one email and turn more of your subscribers into buyers? ​Send one of these ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx/25h2hoh39elep0t3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). "Within a few minutes, I had two sales." - Digital marketing strategist Denise Wakemen ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx/9qhzhnhdwl4lvgu9/aHR0cHM6Ly93d3cueW91cnZpc2liaWxpdHllZGdlLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ ​ Here are some simple ways to declutter your life ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx/reh8hohmdekelnt2/aHR0cHM6Ly94LmNvbS9SeWFuSG9saWRheS9zdGF0dXMvMjAzMTQwMzEwMDE1ODc3OTQxNj9zPTIw ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx ) · Preferences ( https://preferences.convertkit-mail4.com/0vu9wopwpki9h9evx83alhv825vd3bnhn0dxx )​

​ ​Emanuel Bagerakis ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/x0hph6he2dvxp3u5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2VtYW51ZWwtYmFnZXJha2lzLw== ) (who happens to be in my membership ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/58hvh7hgxodlnqs6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= )) recently offered to create some custom visuals for one of my LinkedIn posts. ​The result is pretty cool ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/g3hnh5hm9o8xl5br/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81LXdheXMtdG8tZ3Jvdy15b3VyLWF1ZGllbmNlLWFjdGl2aXR5LTc0Mzg5NjU1MzMyNDY2MTk2NDktYXJYZD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). He does great work and I recommend you hit him up if you'd like him to help you too. ​ Would you like me to promote your work to the 30,000 subscribers who read this newsletter? ​Let's make it happen ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/9qhzhnhdw3vn6vt9/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) (twice!) for just $350. ​ Want to see how a newsletter sales guy successfully uses LinkedIn? ​Check out his approach ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/3ohphkh3m95v2etr/aHR0cHM6Ly93d3cuY3JlYXRvcnNwb3RsaWdodC5jb20vcC9kYW5pZWwtYmVyaz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq ) · Preferences ( https://preferences.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq )​

​ ​Try this ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww/owhkhqhw9nzqzlfv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtbmV4dC10aW1lLXlvdXJlLXdhaXRpbmctZm9yLXNvbWV0aGluZy1hY3Rpdml0eS03NDM4NzYyMjAwNzcwNTMxMzI4LXJDX1I_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). It's magic. And you'll feel a LOT better about yourself too. ​ Do you realize for as little as $99 you can get access to 20+ training videos I've created to help you get more business from the content you create? ​Check out my Clients From Content membership here ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww/p8heh9h46dvqv7fq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). "Josh always provides tremendous value and actionable advice. He overdelivers every time." - Mike Thurlow ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww/kkhmh6hnwe7x7ntl/aHR0cHM6Ly90eXBlc2hhcmUuY28vbWlrZXRodXJsb3c= )​ ​ Is speed the ultimate weapon in business? ​Here's how to find out ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww/9qhzhnhdwx7570u9/aHR0cHM6Ly9yZXZpZXcuZmlyc3Ryb3VuZC5jb20vc3BlZWQtYXMtYS1oYWJpdC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq5wo6efmhr2l4o6qi3he4qww )​

​ Your answer to this question ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv/7qh7h8h9l8pw6qcz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0cy1zb21ldGhpbmctZXZlcnlvbmUtaW4teW91ci1pbmR1c3RyeS1hY3Rpdml0eS03NDM4MjUxODAwMzY2OTY4ODMyLWxjR0g_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) will inspire a powerful piece of content for you. ​ Today's email is brought to you by a free workshop that shows you how to scale your newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv/owhkhqhw9nlg69hv/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWZvci10aGUtaW50ZXJlc3RlZC8_dXRtX2NhbXBhaWduPUZvcnRoZWludGVyZXN0ZWQmdXRtX3NvdXJjZT1wYXJ0bmVy ) to 1,000 subscribers and $10k/month in 90 days. ​ Are you leaving money on the table with your approach to pricing? Maybe. This 46-minute video will teach you how to price the client, not the job ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv/z2hghnhe67rpkxbp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ZQVBmRUxpV3JmNA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv ) · Preferences ( https://preferences.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv )​

​ Here's exactly what I got from it ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6wzz7oa9hzdrvzweawhgl899/25h2hoh3982nrrh3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXNwZW50LTk1LXRvLWJvb3N0LWEtbGlua2VkaW4tcG9zdC1sYXN0LWFjdGl2aXR5LTc0Mzc1Mzc0NTgyNDc5MDExODQtZFQ5cj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). And why I'm going to do it again. ​ Today's email is brought to you by a free 118-page case study that reveals the full blueprint used to build a $10M online course business ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6wzz7oa9hzdrvzweawhgl899/g3hnh5hm9l3x7lur/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1mdGk= ). ​ If you think it's hard to succeed because there's so much competition... ​You need to see this ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh6wzz7oa9hzdrvzweawhgl899/3ohphkh3m27v69tr/aHR0cHM6Ly94LmNvbS9TaGFhblZQL3N0YXR1cy8yMDMyNTY4MTIzNTU2MjQ1ODM0P3M9MjA= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh6wzz7oa9hzdrvzweawhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh6wzz7oa9hzdrvzweawhgl899 )​

​ Great stuff is happening in my Clients From Content membership community: • A member's getting help to improve his blog post • We're sharing ways to capitalize on a LinkedIn comment that gets a lot of impressions • I revealed how I'm growing my writing partnership service including a look at the emails I send to potential clients and my price structure ​Learn more and join 300+ other members here ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/owhkhqhw9k94n8bv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). As member Rob Roseman ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/z2hghnhe646o7oip/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3JvYi1yb3NlbWFuLw== ) said: "Five minutes of talking about your business with Josh is worth the cost of an entire year’s subscription." Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. 17 Ways To Improve Your Content Strategy ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/p8heh9h46369dziq/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjE= )​ Every tip I published in January compiled into one 28-minute podcast episode. 2. 5 Opening Sentences I Wrote For My Clients' Content ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/x0hph6he2r2nzet5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS13ZWVrLWktaGVscC1teS13cml0aW5nLXBhcnRuZXJzaGlwLWFjdGl2aXR5LTc0MzU3MjQzMTc4NjAwNjExODQtdGFfUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ Use them as "inspiration" for your own. 3. What Happened When A Company Ungated All Its Content ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/e0hph7h7vpvke4h8/aHR0cHM6Ly9jb250ZW50bWFya2V0aW5naW5zdGl0dXRlLmNvbS9jb250ZW50LW1hcmtldGluZy1zdHJhdGVneS9jbW8tdW5nYXRlZC1ldmVyeXRoaW5nP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Spoiler alert: It worked REALLY well. 4. How To Prevent People From Forgetting Your Message ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/7qh7h8h9lkl083hz/aHR0cHM6Ly9jb250ZW50Zm9sa3Muc3Vic3RhY2suY29tL3AvZWZmZWN0aXZlLWNvbW11bmljYXRpb24taXMtYWJvdXQtcmVwZXRpdGlvbj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ You need to say it more often than you think. 5. Change One Thing At A Time ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/owhkhqhw9k94nxsv/aHR0cHM6Ly9kcnVyaWxleS5jb20vY2hhbmdlLW9uZS10aGluZy1hdC1hLXRpbWUvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ This is a smart approach to launching something - especially if you struggle with perfectionist tendencies. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/qvh8h7hdw7w8vlil/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • Want to see behind the scenes of a $10M online course business? Olly Richards has written a 118-page case study about how he did it. Download the 118-page case study for free ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/3ohphkh3momq96sr/aHR0cHM6Ly9vbGx5cmljaGFyZHMuY28vbmV3c2xldHRlci1mdGk= ). • Free workshop: Build a $10k/month newsletter in 90-days ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/wnh2hghq757rv4f7/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWZvci10aGUtaW50ZXJlc3RlZC8_dXRtX2NhbXBhaWduPUZvcnRoZWludGVyZXN0ZWQmdXRtX3NvdXJjZT1wYXJ0bmVy ). Launch your newsletter, scale to 1,000 subscribers, and convert readers into customers. • The ​Creatorboom newsletter​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/vqh3hrho0x0n3ntg/aHR0cHM6Ly9jcmVhdG9yYm9vbS5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) features resources to help you start and grow your online business. ​ ******************* From My Notebook... ******************* • You’re afraid to quit social media because it will make you feel invisible. The irony is that nothing makes you feel more invisible than being ON social media. • We tend to start our day by asking, “What do I need to do today?” Maybe “What do I want to do today?” is a better place to start? • Some people want to become better writers. Some want to get better results from their writing. Those aren’t necessarily the same thing. ​​​See more of my notebook here​​ ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/dpheh0he646qw8im/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** Want a free weekly newsletter from me with recommendations of good music? ​Subscribe here to check it out ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/owhkhqhw9k94lxfv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ). If 50 people subscribe, I'll launch it. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88 )​

I’m thinking of starting a weekly newsletter to help you discover good music. Each week I’ll send a few recommendations of albums, playlists, or songs worth a listen. All genres. All eras. Free. But I’m only going to do it if people want it. So… ​Subscribe here if you want to check it out ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxggepu6h9l73lnlbnhxeo44/vqh3hrho0xdepwcg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA== ). If at least 50 people subscribe, I’ll launch it. Thanks! Josh PS - Forward this to any other music fans you know who may be interested - thanks! ​ ​ ​ ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnxggepu6h9l73lnlbnhxeo44 ) | Update your profile ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnxggepu6h9l73lnlbnhxeo44 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

​ The opening line to a piece of content is the most important line in a piece of content. ​Here are five I wrote recently for my writing partnership clients ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/reh8hohmd90e32i2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS13ZWVrLWktaGVscC1teS13cml0aW5nLXBhcnRuZXJzaGlwLWFjdGl2aXR5LTc0MzU3MjQzMTc4NjAwNjExODQtdGFfUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). Speaking of which... Reply to this email if you'd like to know more details about how I can work with you as your writing partner. ​ "I previously dropped $5K on a specialized LinkedIn 6-month program which didn’t deliver the same succinct knowledge, guidance, and action-plan that Josh provided. I’m blown away by Josh’s ability to boil down the complexity and package it up in an easy-to-digest way. So much value jammed packed into this short hour." That's what product designer Melissa Carmichael ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/8ghqhohodelx23hk/aHR0cHM6Ly93d3cubWNhcm1pY2hhZWwuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) said about my LinkedIn Experts' Playbook. ​Learn how to get more clients, reach, and engagement from LinkedIn here ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/m2h7h5h35k87qnhm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ You might be surprised to hear what Tim Ferriss now believes ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/7qh7h8h9lvom69sz/aHR0cHM6Ly90aW0uYmxvZy8yMDI2LzAzLzA0L3RoZS1zZWxmLWhlbHAtdHJhcC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) after spending 20 years trying to optimize everything. (via Carlos Rosario ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/z2hghnhe6938kwcp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2VtYWlsLXdyaXRlci1ueWMv )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo )​

​ But not only should it not make you feel icky - it should make you feel proud ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq/qvh8h7hdzxdrd3cl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hLWNsaWVudC10b2xkLW1lLXRoZXktZmVlbC1pY2t5LXNoYXJpbmctYWN0aXZpdHktNzQzNjExMzY0NzQ3NjY2NjM2OC1mWG1pP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ Here's what happened when Jennifer Jones ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq/9qhzhnhd07dpzka9/aHR0cHM6Ly9ld2MuY29hY2gvd2h5LXlvdS1uZWVkLXRvLXdyaXRlLXlvdXItYm9vay1yaWdodC1ub3cvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) bought my Email Templates That Turn Subscribers Into Buyers: "My list has been fairly unengaged for a while. Within 3 minutes of sending an email based on one of the templates, I had a reply from someone who hasn't ever clicked a link or replied to an email." ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq/3ohphkh30w374oar/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) and try it for yourself. ​ This collection of advanced list growth and monetization strategies ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq/48hvhehmvomr69hx/aHR0cHM6Ly93d3cubWF0dHBhdWxzb24uY29tLzIwMjYvMDMvYWR2YW5jZWQtbGlzdC1ncm93dGgtYW5kLW1vbmV0aXphdGlvbi1zdHJhdGVnaWVzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) includes tips on what to do with your thank you page and what happens when you email subscribers more often. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighk7rn8vi7hnzl2nmls8hwpnqq )​

​ So stop downplaying your credentials ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944/wnh2hghqnd88vqc7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdmUtaGFkLWNvbnZlcnNhdGlvbnMtd2l0aC1tdWx0aXBsZS1wZW9wbGUtYWN0aXZpdHktNzQzNDYzOTI3NzEwMTE4Mjk3Ni1EUmFlP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ Today's email is brought to you by a way you can get 1-1 help from me ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944/08hwh9h2v4qqwzal/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) all year for just $299. ​ You could do a lot worse than this one idea -> one content -> one product approach ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944/l2hehmhlepwwveb6/aHR0cHM6Ly9qZWZmaGVycmluZy5zdWJzdGFjay5jb20vcC9vbmUtaWRlYS1vbmUtY29udGVudC1vbmUtcHJvZHVjdD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). (via Minimalist Hustler ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944/e0hph7h76z55wgc8/aHR0cHM6Ly9taW5pbWFsaXN0aHVzdGxlci5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h4w6p4etlh8dzz7rni4hpm944 )​

​ My new podcast episode ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w05erclh8dz848of4hpm944/p8heh9h4mpoogwfq/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjE= ) features a bunch of my most valuable content strategy advice in one 28-minute listen. Here's the rundown so you can jump to whatever interests you: 3:00 - New Year, New You (or maybe not?) 3:38 - How I Edit A Client's Writing 4:53 - The 7 Words That Defined My Year 9:03 - How To Overcome Your 11 Excuses 11:48 - How I Write 5 Newsletter Issues In An Hour 13:09 - 10 One-Sentence Principles To Keep In Mind 14:14 - Always Assume Success 16:14 - A Lesson From My Favorite David Letterman Photo 17:15 - Overrated/Underrated: LinkedIn Edition 18:38 - The Post Boosting Scorecard 20:05 - What To Send To A New Follower 21:15 - A Different Way To Approach Marketing 22:23 - 10 Opening Lines For Your Content 23:43 - Is Social Media Already Dead? 24:25 - A Crazy Newsletter Experiment 26:09 - 13 Things I Believe About You ​Listen here ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4w05erclh8dz848of4hpm944/p8heh9h4mpoogwfq/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjE= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h4w05erclh8dz848of4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h4w05erclh8dz848of4hpm944 )​

​ There are MUCH more important metrics ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxor2mc6h9lomg68unhxeo44/n2hohvhvm7lgngc6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdC1kb2VzbnQtbWF0dGVyLWhvdy1tYW55LXN1YnNjcmliZXJzLXlvdS1hY3Rpdml0eS03NDM2NDM4MDc3Njc1MjkwNjI1LXh5V2M_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) when it comes to your email list. ​ Today's email is brought to you by a free blueprint that shows you how to build a newsletter that earns $10k/month ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxor2mc6h9lomg68unhxeo44/reh8hohm46o7q5t2/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWZvci10aGUtaW50ZXJlc3RlZC8_dXRtX2NhbXBhaWduPUZvcnRoZWludGVyZXN0ZWQmdXRtX3NvdXJjZT1wYXJ0bmVy ) without spending thousands on ads. ​ Here are four ways to borrow other people's audiences ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxor2mc6h9lomg68unhxeo44/8ghqhohozr73glbk/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2NyZWF0b3ItY29sbGFib3JhdGlvbnMvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) based on how other successful creators have done so. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnxor2mc6h9lomg68unhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnxor2mc6h9lomg68unhxeo44 )​

​ Every once in a while I come across an article I wind up sending to a bunch of people later that week. ​This is one of those ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/g3hnh5hmrqonw7fr/aHR0cHM6Ly9hbWVsaWF3aWxzb24uc3Vic3RhY2suY29tL3AvaS1zcGVudC15ZWFycy1zZWFyY2hpbmctZm9yLW15LWNhbGxpbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). Now, on to this week's ideas... ​ ​ ***************** The Starting Five ***************** 1. Three Ways To Come Up With A Great Content Idea ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/n2hohvhvm75g0gi6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tb3N0LWNvbnRlbnQtaXMtbWVkaW9jcmUtYmVjYXVzZS10aGUtaWRlYS1hY3Rpdml0eS03NDMzOTIxNjcxNTkxNDQwMzg0LVRVSWE_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= )​ They work with any niche or target audience. 2. A Huge Mistake Free Newsletters Make ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/wnh2hghqn0v463h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWRvLXRoaXMtaS0xMDAtYmVsaWV2ZS1mb3JjaW5nLXBlb3BsZS1hY3Rpdml0eS03NDM1MDAzNTU2ODAzMzc1MTA1LWRBdUk_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= )​ Please stop doing this. 3. 12 Pricing Lessons Learned From 13 Years As A Freelancer ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/8ghqhohozrp3nlck/aHR0cHM6Ly93d3cuZnJlZWxhbmNlY2FrZS5jb20vYmxvZy8xMi1wcmljaW5nLWxlc3NvbnMtbGVhcm5lZC1mcm9tLTEzLXllYXJzLWFzLWEtZnJlZWxhbmNlcj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ Including what pushback on price reveals, a false assumption about clients, and the best questions to ask a potential buyer. 4. How To Use A Reference Point To Drive More Sales ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/vqh3hrholw34rosg/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZDB1ZWgwaG82b3h6bWJrNHh4NjRvdHoycnpwNDlobGgwd3gyeD9ja19zdWJzY3JpYmVyX2lkPTE4MTE2NzcyOTImdXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Based what KFC did to boost sales by 56%. 5. How To Avoid The Creative Isolation Trap ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/m2h7h5h3v409zebm/aHR0cHM6Ly9hbnRpZnJhZ2lsZS1jcmVhdGl2ZS5raXQuY29tL3Bvc3RzL3RoZS1jcmVhdGl2ZS1pc29sYXRpb24tdHJhcC1hbmQtaG93LXRvLWVzY2FwZS1pdD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ What to look for when looking for your people. (By the way, if you like my newsletter you'll probably find your people in my membership community ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/e0hph7h76rweomb8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ).) ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​​​​ ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/owhkhqhwpqlnd9uv/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • Free workshop: Build a $10k/month newsletter in 90-days ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/6qheh8hlz96wemao/aHR0cHM6Ly9jbGFzcy50aGVmZWVkbWVkaWEuY29tL3dvcmtzaG9wLWZvci10aGUtaW50ZXJlc3RlZC8_dXRtX2NhbXBhaWduPUZvcnRoZWludGVyZXN0ZWQmdXRtX3NvdXJjZT1wYXJ0bmVy ). Launch your newsletter, scale to 1,000 subscribers, and convert readers into customers. • My LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/58hvh7hgq6o024c6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) shows you how to get more clients, reach, and engagement on the platform. • 30 Days of Doin' It ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/g3hnh5hmrqon57hr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ) helps you build one habit in one month. • The ​​​​​​​​Storythings newsletter​​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/n2hohvhvm75gpgb6/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. ​ ******************* From My Notebook... ******************* • What you do most of the time is more important than what you do all of the time. • Maybe every writer should have a podcast where they simply read their writing? • Being honest will save you a lot of time. ​​See more of my notebook here​ ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/reh8hohm46v7r5s2/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** So this is why everything's so messed up ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/l2hehmhlexv496t6/aHR0cHM6Ly92aW1lby5jb20vMTE2ODQ2ODc5Nj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )! (Warning: That video may crack you up.) Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm ) · Preferences ( https://preferences.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm )​

​ Publish a post like this ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww/7qh7h8h9q2x3v5tz/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS93aGVuLXlvdS1mb2xsb3ctc29tZW9uZS1uZXctb24tc29jaWFsLW1lZGlhLXBvc3QtYWJvdXQtaXQv ). ​ Would it be worth $49 to you to develop a new habit in 30 days? If the answer is yes, then I made this for you ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww/owhkhqhwpm053vuv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ). ​ If you want to grow your business, try setting up a proactive dashboard like the one outlined in this 4-minute video ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww/z2hghnhen2m092ip/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj10UWEwMTljYUZWMA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww )​

​ This is one of my biggest pet peeves ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/3ohphkh3052g9rhr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWRvLXRoaXMtaS0xMDAtYmVsaWV2ZS1mb3JjaW5nLXBlb3BsZS1hY3Rpdml0eS03NDM1MDAzNTU2ODAzMzc1MTA1LWRBdUk_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) when it comes to free newsletters. If you do it, it's hurting you more than you realize. ​ Today's email is brought to you by the email marketing tool I use ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/wnh2hghqn2k6vob7/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ) for my newsletter and business. ​ A ranking of 5 albums I listened to this week: ​ ​1. Exodus ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/reh8hohm4l3zvqf2/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzY1NUtsaktJWGw0MmZpTkRNS2l2Ylk_c2k9UDRRNVFmb3lSdTZfNTltRGNOVFBsUQ== ) by Bob Marley (1977) ​ A classic with a few songs I’ve heard a million times before. ​ But my favorite song on the album is Turn Your Lights Down Low which gets a lot less attention (outside of a great Lauryn Hill cover that came out years later). ​ ​2. The Romantic ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/vqh3hrhol9vr3eag/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzd2STRpVHhEbWdFTjYzbGlRSFBFWDE_c2k9eFVYNHkxLVVUNXV3V21BdThzUW42dw== ) by Bruno Mars (2026) ​ Pop. Latin. Funk. Soul. R&B. Ballads. ​ Bruno’s one of those rare artists that can seemingly do anything (and everything). ​ There are no “bad” songs among the 9 on this album and even the ones that weren’t my favorites sound like hits. ​ I’m also a sucker for horns. ​ ​3. The New Abnormal ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/dpheh0hev9onwdbm/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzJ4a1pWMkhsMU9taThyazJEN3Q1bE4_c2k9SmR3R3RJQXRUQjJPSVdUakdabU1KZw== ) by The Strokes (2020) ​ I don’t remember hearing a lot about this when it came out probably because we were all too busy trying not to catch COVID. ​ Anyway… ​ I liked this album way more than I expected to since I wasn’t a huge fan of the band in the first place. ​ But this had an unexpected 80s feel including some stuff that vaguely reminded me of The Cure. ​ It’s really good and I’ll listen to it again at some point. ​ ​4. Black Pumas ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/owhkhqhwpm6dldiv/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzRLSkd5cEJVZTdBTmlidHJpMW1zVWU_c2k9WUZUR1k1NkFUaVc1MUNmSURLRWlUZw== ) by Black Pumas (2019) ​ “Colors” is a great song. The rest of this is just a bunch of ok songs. ​ A little disappointed by it because I had higher expectations. ​ ​5. The Fall-Off ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/z2hghnhen2kxrvfp/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzRqSTlTVTFHbXBJVmhITXVZWnV2WDc_c2k9Ym9zMXJFVm9Sdml6REZsd2F2d2x4dw== ) by J. Cole (2026) ​ I want to like J. Cole. ​ I like what he represents and he’s clearly a good rapper. ​ But… ​ The music is monotonous and boring which is an issue I find with so much new hip hop these days. ​ I was ready for this one to end almost as soon as it began. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww )​

​ If you ask your audience the 3 questions I suggest in this 3-minute video ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5wde03ilhorz3e2gt8hnprgg/wnh2hghqnprwl0i7/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1xNlFzcjQxblhRSQ== ), you'll unlock the ability to create more content your audience will love. ​ ​ Today's email is brought to you by my membership ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5wde03ilhorz3e2gt8hnprgg/vqh3hrhol7np62fg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) which gives you the opportunity to get 1-1 help from me whenever you want it for just $299 a year. ​ This is one of the simplest and most obvious ways I've seen to use AI ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5wde03ilhorz3e2gt8hnprgg/7qh7h8h9q70oemcz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2V2aWVseW5jX2kta2VlcC1zZWVpbmctdGhlLXNhbWUtcXVlc3Rpb24tZXZlcnl3aGVyZS1hY3Rpdml0eS03NDM0MTE0NjE0NjA0NDY4MjI0LUo3YnU_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) and yet...I had never done it before reading this. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h5wde03ilhorz3e2gt8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h5wde03ilhorz3e2gt8hnprgg )​

​ The value of figuring out what you don't want ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44/g3hnh5hmrwpod9fr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGVuLWktd2FzLWEtanVuaW9yLWluLWNvbGxlZ2UtaS1oYWQtYS1mdWxsLWFjdGl2aXR5LTc0MzQyODQxOTEwMTk2MzA1OTItS28taj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Today's email is brought to you by my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44/9qhzhnhd0r93qrt9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). A collection of 15 emails you can copy, paste, and send to your list to surface more leads and buyers. ​ Here's a free collection of presentation decks ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44/3ohphkh30gz9olcr/aHR0cHM6Ly93d3cuZGVjay5nYWxsZXJ5Lz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) you can browse for inspiration to create more effective slides. (via Delightful ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44/n2hohvhvm0r589u6/aHR0cHM6Ly9zdGV2ZWJyeWFudC5zdWJzdGFjay5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44 )​

​ Try doing these three things ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22/x0hph6heo2o4g2c5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tb3N0LWNvbnRlbnQtaXMtbWVkaW9jcmUtYmVjYXVzZS10aGUtaWRlYS1hY3Rpdml0eS03NDMzOTIxNjcxNTkxNDQwMzg0LVRVSWE_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) to create better-than-mediocre content. ​ My Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22/58hvh7hgqxq4edu6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) now includes a private member community where I just revealed every detail about my new writing partnership service including the exact email I send to potential buyers. Join today to connect with me and other members sharing what's working for them and helping each other. ​ This collection of 875 personal websites ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22/g3hnh5hmr9r0v0ar/aHR0cHM6Ly9wZXJzb25hbHNpdC5lcy8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is a fun and inspiring site to browse. (via Seth Werkheiser ( https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22/n2hohvhvmqm4wwb6/aHR0cHM6Ly9zZXRody54eXovP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22 ) · Preferences ( https://preferences.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22 )​

​ Lots of people say: "You can do anything you want." It’s a shame more don’t say: "You can STOP doing anything you want." Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. The 10 Things A Person Needs To Believe To Buy From You ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/owhkhqhwppq0ndiv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81My1wZW9wbGUtYm91Z2h0LXByb2R1Y3RzLW9yLXNlcnZpY2VzLWZyb20tYWN0aXZpdHktNzQzMTc0NjM3MTUyODk3ODQzMi1fbk9ZP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )​ A commenter called this "one of the most honest and comprehensive lists I've read in a long time." 2. How To Avoid The Blue Ocean Messaging Mistake ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/p8heh9h4mmqpdwiq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2FubmllZnJhbmNlc2NoaV9tZXNzYWdpbmdzdHJhdGVneS1wb3NpdGlvbmluZy1jb2FjaGluZ2J1c2luZXNzLWFjdGl2aXR5LTc0MzIxMDEyMDI3MDE1NzAwNDktUm1QWj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ Is there such a thing as too much differentiation? 3. 26 Useful Concepts For 2026 ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/kkhmh6hnrrxoeoal/aHR0cHM6Ly93d3cuZ3Vyd2luZGVyLmJsb2cvcC8yNi11c2VmdWwtY29uY2VwdHMtZm9yLTIwMjY_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Important things to keep in mind about social media, content, and communities. 4. Letters To A Young Creator ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/qvh8h7hdzzkl2gil/aHR0cHM6Ly9sZXR0ZXJzLnN0ZXZlam9ic2FyY2hpdmUuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ A collection of creative people share their expertise. 5. How To Use A One Line A Day Journal ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/9qhzhnhd005e36t9/aHR0cHM6Ly9yeWFuaG9saWRheS5uZXQvb25lLWxpbmUtYS1kYXkvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ I might have to try this. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​​​ ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/n2hohvhvmm7l55c6/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • The ​​​​​​​Storythings newsletter​​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/48hvhehmvvx7qnsx/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. • The Chicken Shed Chronicles newsletter ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/reh8hohm446ovqb2/aHR0cHM6Ly90aGVkb2xlY3R1cmVzLmNvbS9jaGlja2VuLXNoZWQvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) is a hub for ideas and inspiration. • The ​Recomendo newsletter​ ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/8ghqhohozzr7pohk/aHR0cHM6Ly93d3cucmVjb21lbmRvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is a fantastic collection of cool stuff. • My Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/m2h7h5h3vv4l0whm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) is an easy way to get more revenue from your existing email list. ​ ******************* From My Notebook... ******************* • More buyers isn't the only way to scale. Higher-price buyers work too. • There’s no shortage of bad ads leading to bad sales pages that promote bad products. • When it comes to “social media” people often put too much emphasis on the media part and not enough on the social part. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/dpheh0hevvp2wdfm/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I’ve been thinking a lot about the word “unearthed.” The definition: “To discover (something hidden, lost, or kept secret) by investigation or searching.” It’s a big part of what I do, what I enjoy, what I’m good at, and the value I provide to others. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg )​

​ My approach is different than most ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnq4o5nf6h9lww9vmsnhxeo44/e0hph7h76mmkq5t8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1qb2ItaXMtdG8tZHJpdmUtdGhlLWNsaWNrLXdoZW4taXQtY29tZXMtYWN0aXZpdHktNzQzMjgyNzE4OTM5OTU2MDE5Mi1wVWJNP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ Speaking of newsletter sponsorships... You can reach my 30,000 subscribers TWICE for just $350. And I'll even write the copy for your ad. Let me know if you're interested. ​ Is the era of the individual empire ( https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnq4o5nf6h9lww9vmsnhxeo44/owhkhqhwpxx4gptv/aHR0cHM6Ly9nYXJ5dmVlLnN1YnN0YWNrLmNvbS9wL3RoZS1lcmEtb2YtdGhlLWluZGl2aWR1YWwtZW1waXJlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) here? Gary Vaynerchuk thinks so. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/5qu7ve9v98a7hnq4o5nf6h9lww9vmsnhxeo44 ) · Preferences ( https://preferences.convertkit-mail4.com/5qu7ve9v98a7hnq4o5nf6h9lww9vmsnhxeo44 )​

​ It's insane to publish a newsletter that features ONLY your own content. ​Here's why ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/e0hph7h7653e6va8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdHMtaW5zYW5lLXRvLXNlbmQtZW1haWxzLXRoYXQtb25seS1pbmNsdWRlLWFjdGl2aXR5LTc0MzI0NDgyNzk4NDc1NTkxNjgtV09uLT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Today's email is brought to you by the new private member community I added to my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/7qh7h8h9q328q5tz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). There are conversations going on in it where members are getting help with their offers, messaging, LinkedIn profiles, workshops, and more. Plus, I'm sharing exclusive stuff in there and members are connecting with each other to do cross-promotions and help each other out. I hope you'll join us if you're interested. ​ Here's Alex Hormozi's take on what has value in the age of AI ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/owhkhqhwp5mnpvcv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1HaVZMTDZGNnR4MA== ) as explained in a 5-minute video. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq ) · Preferences ( https://preferences.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq )​

​ They bought from me because they believed these 10 things ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx/p8heh9h4mxeveehq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81My1wZW9wbGUtYm91Z2h0LXByb2R1Y3RzLW9yLXNlcnZpY2VzLWZyb20tYWN0aXZpdHktNzQzMTc0NjM3MTUyODk3ODQzMi1fbk9ZP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ Today's email is brought to you by a strategic revenue growth workshop ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx/x0hph6heo3mgmgc5/aHR0cHM6Ly93d3cuYnVzaW5lc3NmYXN0c3RhcnQuY29tL3JldmVudWUtcng_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ) that teaches you how to build a scalable revenue engine in 90 days without burning through time, money, and resources. ​ A few years ago I learned about the concept of minimum lovable products ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx/6qheh8hlzo4qqvho/aHR0cHM6Ly9yZXZpZXcuZmlyc3Ryb3VuZC5jb20vZG9udC1zZXJ2ZS1idXJudC1waXp6YS1hbmQtb3RoZXItbGVzc29ucy1pbi1idWlsZGluZy1taW5pbXVtLWxvdmFibGUtcHJvZHVjdHMvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) and I still, uh...love it. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx )​

​ If you sell a service, I strongly encourage you to publish a version of this blog post ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/p8heh9h4mxd7gmuq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS1jb2FjaC1vci1jb25zdWx0YW50LXNob3VsZC13cml0ZS1hLWFjdGl2aXR5LTc0MzA2NTYyNDg3Nzk1NTA3MjAtcFVzVz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) on your website. ​ This LinkedIn post ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/x0hph6heo3z792f5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLW1heS1oYXZlLWp1c3QtZmlndXJlZC1vdXQtdGhlLW1vc3QtcmV2ZW51ZS1nZW5lcmF0aW5nLWFjdGl2aXR5LTc0MzEwMjg3MTgxMjQzNzYwNjQtb3JheD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) got me 5 new client leads since I published it so I'm going to include it here as an ad. (Side note: The best ads are ALWAYS content.) ​ Speaking of ads... Here are 8 ways to close more sponsorship deals ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/6qheh8hlzow2neuo/aHR0cHM6Ly93d3cucmV2ZW5ld3MuY28vcC84LWlkZWFzLXRvLXNlbGwtbW9yZS1zcG9uc29yc2hpcHM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377 )​

​ An observation about the first job I had after college ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr/8ghqhohozq575ksk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1maXJzdC1qb2ItYWZ0ZXItY29sbGVnZS13YXMtYXQtYW4tZW50ZXJ0YWlubWVudC1hY3Rpdml0eS03NDI5NTYyOTQ3OTcyMDU1MDQwLVBsaTY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). ​ Today's email is brought to you by four free nonfiction book templates ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr/dpheh0hev8727nam/aHR0cHM6Ly93b3Jrd2l0aHdvcmRzLmNvL25vbmZpY3Rpb24tYm9vay10ZW1wbGF0ZXMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) that can help you outline, plan, and write your book. ​ I love the idea that blogging is lower stakes writing ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr/7qh7h8h9qw4x42sz/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZS5jbHViLzIwMjYvYmxvZ2dpbmctaXMtbG93ZXItc3Rha2VzLXdyaXRpbmcvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr )​

​ I may have just figured out the most revenue-generating piece of writing ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/reh8hohm4mk927c2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLW1heS1oYXZlLWp1c3QtZmlndXJlZC1vdXQtdGhlLW1vc3QtcmV2ZW51ZS1nZW5lcmF0aW5nLWFjdGl2aXR5LTc0MzEwMjg3MTgxMjQzNzYwNjQtb3JheD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) I can help you with. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. 6 Ways To Improve Your Sales Page ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/8ghqhohozowe0xck/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby10aGVzZS02LXRoaW5ncy1vbi15b3VyLXNhbGVzLXBhZ2UtYW5kLWFjdGl2aXR5LTc0MjkyOTQ4MjA5MDY1MDgyODgta2NSRD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ My personal checklist to make sure my sales pages are as good as they can be. 2. This AI Prompt Got Me Clients ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/m2h7h5h3v32kg8cm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vc2hvcnRzL0R6ZUc0QXNQcXRr )​ This short video explains how to use it for yourself. 3. How To Avoid The One-Offer Trap ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/z2hghnhene5945ip/aHR0cHM6Ly9oZXljcmVhdG9yLnN1YnN0YWNrLmNvbS9wL3RoZS1vbmUtb2ZmZXItdHJhcC1vZi1jcmVhdG9yLWJ1c2luZXNzZXM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ And capture multiple levels of revenue from your audience. 4. What You Need To Know About LinkedIn's Latest Algorithm Changes ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/p8heh9h4m4rk3maq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1DTV9IRFJGNHkwcw== )​ This 19-minute video weighs in on how to optimize your profile, how long your posts should be, and how to convert followers into email subscribers. 5. How To Figure Out When To Hire Help ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/7qh7h8h9q9dvk2hz/aHR0cHM6Ly93d3cuY3JlYXRvcnNwb3RsaWdodC5jb20vcC9idWlsZGluZy1hLXRlYW0_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Including who to hire and what to have them do for you. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​​ ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/x0hph6heoek8rms5/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • Writing a book is hard. Getting started shouldn’t be. Download these free book outline templates ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/kkhmh6hnrnzg5gbl/aHR0cHM6Ly93b3Jrd2l0aHdvcmRzLmNvL25vbmZpY3Rpb24tYm9vay10ZW1wbGF0ZXMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) so you can stop thinking about it and get to writing. • This 90-minute Revenue Rx Workshop ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/58hvh7hgqg3pnvc6/aHR0cHM6Ly93d3cuYnVzaW5lc3NmYXN0c3RhcnQuY29tL3JldmVudWUtcng_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ) gives creators, coaches, and consultants a 6-pillar framework to break revenue plateaus fast. • The ​​Inbox Collective newsletter​​ ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/25h2hoh363lr88c3/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) is a must-read if you write a newsletter. • Turn your content into clients ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/3ohphkh303x62dhr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) - without wasting time on what doesn't work. ​ ******************* From My Notebook... ******************* • A lack of opportunities is more a function of not seeing them than not getting them. • It’s impossible to understand the value of experience until you have it. • Better clients leads to more clients. Not the other way around. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/48hvhehmvmwzprax/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** A couple quotes that stuck with me from this interview with comic book legend Frank Miller ( https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/reh8hohm4mk93wh2/aHR0cHM6Ly90aW0uYmxvZy8yMDI1LzEwLzIwL2ZyYW5rLW1pbGxlci8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ): "Most of creative work is problem solving." "Sometimes the characters talk back and know more than you do." Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944 ) · Preferences ( https://preferences.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944 )​

​ Instead of settling for whatever the platforms want to show me... ​I do this ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377/l2hehmhle3vg44s6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWNyZWF0ZS1teS1vd24tY29udGVudC1mZWVkcy1pbnN0ZWFkLW9mLWFjdGl2aXR5LTc0MzAyOTg2MzA5NDA3MDA2NzMtd1pMRD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ "If you've ever wanted someone to take you by the hand and show you exactly what you should do on LinkedIn to achieve your desired outcome, this is the session for you! No filler, no equivocation, just actionable steps you can take immediately." That's what Amy Roth ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377/dpheh0hev0w3kmim/aHR0cHM6Ly93d3cuYW15cm90aHBob3RvLmNvbS8= ) said about my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377/owhkhqhwprlznrcv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= )​ ​ To whoever needs to hear this: ​No need to apologize for replying late to an email ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377/dpheh0hev0w3krhm/aHR0cHM6Ly9wbG91bS5uZXQvMjAyNi0wMi0xMS1kb19ub3RfYXBvbG9naXplX2Zvcl9yZXBseWluZ190b19teV9lbWFpbC5odG1sP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). (via Matt Rutherford ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377/z2hghnhen3rg7xtp/aHR0cHM6Ly93d3cubWF0dHJ1dGhlcmZvcmQuY28udWsvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxmqe5wh6h6ww0wggalhom377 )​

​ The simple design tip explained in this 48-second video ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg/owhkhqhwp4wz9ofv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1kZWJtdmxlYms3TQ== ) will not only help you with YouTube thumbnails, but also any photo or image you create for anything. ​ Today's email is brought to you by a way to send an email to your list tomorrow ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg/p8heh9h4m94v6raq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) that gets you more sales and leads. ​ Most of these 30 free resources to help you on Substack ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg/6qheh8hlzplqrrso/aHR0cHM6Ly9mcmVhZGMwODI3LnN1YnN0YWNrLmNvbS9wLzMwLWZyZWUtcmVzb3VyY2VzLXRvLWhlbHAteW91LWRvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) can also be applied to any newsletter or blog platform you use. (via Minimalist Hustler ( https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg/qvh8h7hdz8dxw9il/aHR0cHM6Ly9taW5pbWFsaXN0aHVzdGxlci5jb20vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg ) · Preferences ( https://preferences.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg )​

​ Just do these six things ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlrg5drirh8eele99cmh2r377/kkhmh6hnr9rlneul/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ob3ctdG8tZ2V0LWJldHRlci1hdC1vbmUtdGhpbmctaW4tb25lLW1vbnRoLWFjdGl2aXR5LTc0Mjc3NjM2MTkzMDE1ODg5OTItQXV3eD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) for a month. ​ Today's email is brought to you by a free Growth Ceiling Calculator ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlrg5drirh8eele99cmh2r377/58hvh7hgq9qmgoa6/aHR0cHM6Ly93d3cuYnVzaW5lc3NmYXN0c3RhcnQuY29tL2dyb3d0aC1jZWlsaW5nLWNhbGN1bGF0b3ItbGFuZGluZy1wYWdlP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) that shows you how much revenue, income, time, and personal well-being you may be missing out on if you feel stuck at a certain level. ​ How powerful is it to have a blog? ​This powerful ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlrg5drirh8eele99cmh2r377/qvh8h7hdz6zrd6bl/aHR0cHM6Ly90cmFjeWR1cm5lbGwuY29tLzIwMjQvMDkvMjkvdGhlLXNlY3JldC1wb3dlci1vZi1hLWJsb2cvP3V0bV9zb3VyY2UtSm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hlrg5drirh8eele99cmh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hlrg5drirh8eele99cmh2r377 )​

​ Do these six things ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/25h2hoh36epr5gs3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby10aGVzZS02LXRoaW5ncy1vbi15b3VyLXNhbGVzLXBhZ2UtYW5kLWFjdGl2aXR5LTc0MjkyOTQ4MjA5MDY1MDgyODgta2NSRD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) on your sales page and you'll see your conversion rate improve. ​ Another thing you can do to improve your sales page is join my membership today ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/g3hnh5hmrk87vkir/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) to get access to my live Sales Page Creator training Wednesday at 10 am PT. It's a one-hour training where I show you how to create a sales page that converts. As a member, you'll also get access to the recording if you can't join live. ​ It turns out tomorrow is not your friend ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/9qhzhnhd0lvk72a9/aHR0cHM6Ly9zdGVwaGVuZ3Vpc2UuY29tL3RvbW9ycm93LWlzLW5vdC15b3VyLWZyaWVuZC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr )​

​ I was shocked when I found this out ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/3ohphkh3098rqdfr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc3RyaXAtbWFsbC1zdXNoaS8= ) and have been thinking about how it applies to every business ever since. ​ On Wednesday I'm presenting a new training called The Sales Page Creator where you can learn a simple way to create a sales page that converts. ​Join my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/08hwh9h2vw4xmzhl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) to attend live or get access to the recording to watch at your convenience. ​ There are so many AI tools out there these days it can be overwhelming to figure out what's actually worth your time. This 24-minute video breaks down 5 AI tools you may find helpful ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/e0hph7h76wzekga8/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oQkNndS1xZFBybw== ) in building your personal brand, ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377 )​

​ This is what it looks like when a service works ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/g3hnh5hmronwe5fr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hLWZldy1tb250aHMtYWdvLWktY2FtZS11cC13aXRoLWEtbmV3LXdheS1hY3Rpdml0eS03NDI4MTE4NTIzMjc0Nzg0NzY4LVRIcG8_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. 10 Things I Believe About Writing ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/3ohphkh309rgqear/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8xMC10aG91Z2h0cy1hYm91dC13cml0aW5nLTEteW91LWRvbnQtYWN0aXZpdHktNzQyNjY2MjEwMDM0Njk0MTQ0MC1naUNTP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )​ Including what good writing begins with and the truth about writer's block. 2. Four Things To Do If Your Business Model Feels Off ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/n2hohvhvm5g0n7f6/aHR0cHM6Ly9tb3N0bW9qby5zdWJzdGFjay5jb20vcC90aGUtYnVzaW5lc3MteW91LWJ1aWx0LWRvZXNudC1maXQ_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Including an interesting way to think about your calendar. 3. How To Get Found In AI Searches ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/48hvhehmvq9807ax/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoaW5raW5nc2xvd19pbi10aGUtbGFzdC0zLW1vbnRocy1hdC1haHJlZnMtd2UtYW5hbHl6ZWQtYWN0aXZpdHktNzQyNDM4MjQyOTU0MjQ4NjAxNi0tT0lRP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )​ 11 ways to optimize for AI search. 4. The Making Of A 40,000 Subscriber Newsletter ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/reh8hohm4v7zq8h2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oRUt2N0lpZGNKOA== )​ This 3-minute video reveals how a creator organizes and writes his newsletter each week. 5. A Deep Work Expert's Most Valuable Ideas ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/vqh3hrhol34rpvcg/aHR0cHM6Ly9jYWxuZXdwb3J0LmNvbS90aGUtdGFvLW9mLWNhbC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Welcome to The Tao of Cal. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​​ ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/e0hph7h76weo0nf8/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • Log your wins ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/7qh7h8h9qp85o0tz/aHR0cHM6Ly93aW5ubnkuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) with this free tool. • This Revenue Playbook ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/owhkhqhwplndrrav/aHR0cHM6Ly93d3cuYnVzaW5lc3NmYXN0c3RhcnQuY29tL3RoZS1yZXZlbnVlLXBsYXlib29rP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helped creators, coaches, and consultants add consistent revenue in 90 days without working more hours. • Get immediate access to my most valuable Clients From Content training videos ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/z2hghnhenr7x3ebp/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). • Did you know you can use ​the same email platform I use for my newsletter​ ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/x0hph6heodz0w3u5/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3pzaDkwNHdxczlueC11dzA0cg== ) for free with up to 10,000 subscribers? ​ *********** Laugh Break *********** This is the funniest wrong number phone call ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/kkhmh6hnr2evlzal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1yUHEyY0Y0bDlxYw== ) I've ever seen. ​ ******************* From My Notebook... ******************* • There’s no such thing as too much white space. • The easiest thing in the world is to find a reason not to publish. • It won’t work if you’re not excited about it. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/58hvh7hgqo02mqh6/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I was helping a client clarify his niche this week and asked him a question: If a college hired you to teach any class you wanted, what would you choose to teach? The answer to that will likely be a good niche for your business and content. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn ) · Preferences ( https://preferences.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn )​

​ It's amazing what changing a single word in a single sentence ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvlo648aghv00p0lls9hqd2kk/6qheh8hlz5e520fo/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9jaGFuZ2luZy1hLXNpbmdsZS13b3JkLWluLWEtc2luZ2xlLXNlbnRlbmNlLWFjdGl2aXR5LTc0MjU5NjMxMzU3MjA3NzU2ODAtZ2RqLT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) can do. ​ ​ Pick one of these 15 email templates ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvlo648aghv00p0lls9hqd2kk/58hvh7hgqn2n9qf6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). Fill in the blanks. Send it to your list. Watch what happens. ​ If you're ever a guest on podcasts (or want to be), here are some useful suggestions for podcast guesting ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvlo648aghv00p0lls9hqd2kk/25h2hoh368w8o9s3/aHR0cHM6Ly90aGVsaWdodGJ1bGIuZGV2ZWxvcG15aXAuY29tL3Bvc3RzL25vdGVzLW9uLXBvZGNhc3QtZ3Vlc3Rpbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvlo648aghv00p0lls9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvlo648aghv00p0lls9hqd2kk )​

​ Once you identify the nemesis of your work ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899/6qheh8hlzk36n2fo/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS95b3UtbmVlZC1hLW5lbWVzaXMv ), it becomes easier to attract an audience, map out your next move, and differentiate yourself from the competition. ​ How much time have you invested in LinkedIn over the last year? And how much money have you invested to get the most out of that time? What if $49 could get you MUCH more out of the time you spend on the platform moving forward? ​It can ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899/kkhmh6hnrdo268fl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ There are some nice ideas in this list of 50 ways to go analog ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899/58hvh7hgqv4okmf6/aHR0cHM6Ly93d3cuaW5zaWRlaG9vay5jb20vbWVudGFsLWhlYWx0aC9hbmFsb2ctbGlmZS01MC13YXlzLXVucGx1Zy1mZWVsLWh1bWFuLWFnYWluP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) and feel human again. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899 )​

​ The war on links needs to stop ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm/x0hph6heorr274i5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtd2FyLW9uLWxpbmtzLW5lZWRzLXRvLXN0b3AtdGhlLWxhdGVzdC1hY3Rpdml0eS03NDI1NTcyMzEyMDgwNDc4MjA4LTcybTA_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). ​ Did you know my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm/6qheh8hlzkkr24uo/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) now includes a private community? It's a great place to connect and collaborate with others who resonate with my approach to content and business building. Plus, you can get ongoing 1-1 help from me in the community too! ​ More than a million people have watched this 11-minute video on how to make a killer YouTube intro ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm/58hvh7hgqvvx5ph6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1UT0hRWGRDQW81aw== ) so it's safe to say the creator knows what she's talking about. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm ) · Preferences ( https://preferences.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm )​

​ I've got some thoughts ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377/8ghqhohoze5er2ik/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8xMC10aG91Z2h0cy1hYm91dC13cml0aW5nLTEteW91LWRvbnQtYWN0aXZpdHktNzQyNjY2MjEwMDM0Njk0MTQ0MC1naUNTP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ) about things like writer's block, writing goals, and more. (Read that full post because there's a surprise gift in it for you.) ​ "Since working with Josh, the posts he’s reviewed have performed 2-3x better than my previous posts. The difference is measurable and repeatable." That's what Al Reid ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377/l2hehmhle5k5xvu6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FsLXJlaWQtNzY4Nzg5MjRiLw== ) said about having me as his writing partner. Want to learn how I can help you do something similar? Reply to this email and I'll give you the details. ​ Eight years ago Gary Vaynerchuk explained the secret to his success ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377/7qh7h8h9qv4vnocz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1RNFlQd0R0S3pBcw== ) in a 1-minute video that has nothing to do with hustle culture. It may change the way you see the value of your audience - even if you have a small one. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377 )​

​ I've been thinking about what might happen if I doubled the number of decisions ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/p8heh9h4rv4zo4tq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0LWlmLWktbWFkZS0xMC1kZWNpc2lvbnMtYS1kYXktdGhlLWFjdGl2aXR5LTc0MjYzMDU2NTU5NjUyMzcyNDgtZ0YyUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) I make each day? ​ Nonprofit communications consultant Jordana Merkin ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/x0hph6hekgew09c5/aHR0cHM6Ly92b2ljZWZvcmdvb2QuY28vP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) recently said this about my LinkedIn Experts' Playbook: "Josh offers lots of use tips and insights based on his own experience and everything he's read about LinkedIn. I came away with lots of helpful takeaways to test in my own posts!" ​Get my LinkedIn playbook today for just $49 ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/6qheh8hlxql7eoco/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ "We routinely create forms of value we do not recognize, cannot measure, and would never think to claim. And yet those forms of value are often the most consequential ones." ​This is worth a read ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/kkhmh6hnz7nlv4tl/aHR0cHM6Ly9tYXJrbGV2eS5taWNyby5ibG9nLzIwMjYvMDEvMzEvYXNzdW1lLXlvdXJlLWNyZWF0aW5nLW1vcmUtdmFsdWUuaHRtbD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr )​

​ If your social media feed sucks, you're following the wrong people and engaging with the wrong stuff. Yes, algorithms are a problem. But they're not the only problem. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. My Most Ridiculous Podcast Episode Yet ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/x0hph6hekmomozh5/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjA= )​ I reveal the social network I'd create if I could, my craziest product idea, and the dumbest LinkedIn post I ever published. 2. 40 Newsletter Creators Share Their Best Advice ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/25h2hoh3lx6x67u3/aHR0cHM6Ly9uZXdzbGV0dGVyY2lyY2xlLnN1YnN0YWNrLmNvbS9wL3RoZS1iaWdnZXN0LW5ld3NsZXR0ZXItYWR2aWNlLXlvdT91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ Including tips on monetization, getting noticed, and engagement. 3. 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A Free Text Behind Image Tool ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/wnh2hghqmdndnnh7/aHR0cHM6Ly90ZXh0YmVoaW5kaW1hZ2UuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ Will come in handy for those of us who have no design skills. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter​ ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/reh8hohmkp4p4dc2/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • My Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/8ghqhohow8z8zvbk/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) gives you access to 20+ training videos, a private member community, and one-on-one help from me for just $299 per year. • Did you know you can use the same email platform I use for my newsletter ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/l2hehmhlqpepe8a6/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tL3pzaDkwNHdxczlueC11dzA0cg== ) for free with up to 10,000 subscribers? • The Recomendo newsletter ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/dpheh0hedxvxv2tm/aHR0cHM6Ly93d3cucmVjb21lbmRvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) is a fantastic collection of cool stuff. • Each issue of this newsletter ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/e0hph7h7mz6z6zt8/aHR0cHM6Ly93d3cuZGVlcGVyZm91bmRhdGlvbnMuY29tL25ld3NsZXR0ZXI_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) features a grounded, systems-minded, honest essay on what works to grow a profitable expert-led business. ​ *********** Laugh Break *********** Kevin Smith's story about "working" on the Superman script may be the funniest true Hollywood story I've ever heard. Here's part 1 ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/owhkhqhwxepe93sv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1XbzJLQjFkRURkaw== ) and part 2 ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/p8heh9h4reme62fq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01M2hNWXc4TFg2MA== ). ​ ******************* From My Notebook... ******************* • Why do you expect to be perfect? You don’t think anyone or anything else is perfect. Pretty good is more than enough. • Writing is a collection of choices ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/dpheh0hedxvx6wim/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20vMjAyNi8wMi8wNS93cml0aW5nLWlzLWEtY29sbGVjdGlvbi1vZi5odG1s ). • The more emotion you feel when writing, the more powerful that writing will be. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/7qh7h8h9deqel4sz/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** On Monday, write down one thing you'd like to have accomplished by the following Monday. Get it done this week. Feel awesome about yourself next Monday. Repeat. Have an interesting week! ​ ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm ) · Preferences ( https://preferences.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm )​

​ There's a difference between social posts that attract attention and social posts that attracts clients. In this 2-minute video ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww/9qhzhnhd4elz5rt9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1MTmJXTzNIY0FhTQ== ), I talk about how to create the latter. ​ Today's email is brought to you by my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww/n2hohvhv2lk679i6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​Jesse Barnett ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww/wnh2hghqml3x00i7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2plc3NlbGJhcm5ldHQv ) bought them and said this: "If you are someone who struggles with 'making the ask' or if you are just looking for human-created, highly proficient email copy that is immensely practical, idiot-proof, and takes all the guesswork out of asking for a purchase from your audience - this is the product to buy. Josh gives you a range of templates that you can modify to begin engaging with your audience in clever ways you probably haven't considered. Buy it now. You won't be disappointed." ​ This is a powerful 9-minute listen ( https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww/reh8hohmkoew6ou2/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMWZ4b2RIaTFYcDcxbkNldEdORVRkOD9zaT1MQV9RMlNSblFhZVBTd1V6U195TXhB ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww ) · Preferences ( https://preferences.convertkit-mail4.com/mvue7vz7z8c5hqv0o7zimhr22m2qqf3he4qww )​

​ I can help you do any of these ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx/reh8hohmk6mx92t2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pbGwtY3V0LXRvLXRoZS1jaGFzZS1pLWNhbi1oZWxwLXlvdS1kby1hY3Rpdml0eS03NDIzMDM5NjE1MTA1OTQ5Njk2LVlrRzA_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) next week if you want. Let me know. ​ Six weeks ago, Lauren Abrams ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx/08hwh9h2nl2z09tl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2xhdXJlbi1hYnJhbXMtODNiOGI0MjEv ) hired me to be her writing partner and help her write stronger emails to her list. ​ After a month, she renewed for 3 more months. ​ Here’s why in her own words: ​ “I'm so happy I decided to work with Josh as a writing partner (I just signed back up!). ​ It keeps me writing each week, which I kept saying I'd do, but this is what it took. ​ Josh's suggestions for further posts are brilliant, as are his explanations for the edits. ​ I'm learning a lot through the process. ​ I can't recommend him enough. ​ If you're thinking of using Josh as a writing partner, go for it. ​ You won't regret your decision.” ​ Let me know if you want me to help you in a similar way. ​ These five ways to figure out how to price your membership ( https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx/8ghqhohowro9e3hk/aHR0cHM6Ly93d3cudGhldGlsdC5jb20vcmV2ZW51ZS9wcmljaW5nLXN0cmF0ZWd5LW1lbWJlcnNoaXAtcHJvZHVjdHM_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ) are worth considering. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx ) · Preferences ( https://preferences.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx )​

​ It's hard to be obvious in your writing, messaging, and offers. Here's how to be more clear ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2m283zhqhp008033hrhg5emm/7qh7h8h9dr3pxdtz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdHMtcmVhbGx5LWhhcmQtdG8tYmUtcmVhbGx5LW9idmlvdXMtdGhlLWFjdGl2aXR5LTc0MjM4OTU4ODUwMjMwNzYzNTQtbEd2MT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Today's email is brought to you by a free newsletter that gives you techniques and frameworks to tell stronger stories ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2m283zhqhp008033hrhg5emm/owhkhqhwx25l0piv/aHR0cDovL3RlbGxzdG9yaWVzYmV0dGVyLmNvbS8_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== ). ​ If you were starting from scratch and wanted to attract an audience that buys in 90 days, this is a pretty good way to approach it ( https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2m283zhqhp008033hrhg5emm/p8heh9h4rn85poiq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3V4Ymxha2VfaWYtbXktY29udGVudC13aXBlZC1hbmQtaS1oYWQtOTAtZGF5cy10by1hY3Rpdml0eS03NDIyNjA4OTY5OTI1NDQ3NjgwLXZaRU4_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/p9u9ex6e6ri9h2m283zhqhp008033hrhg5emm ) · Preferences ( https://preferences.convertkit-mail4.com/p9u9ex6e6ri9h2m283zhqhp008033hrhg5emm )​

​ I just published a ridiculous episode of my podcast ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvlxmp5ighv00p0lls9hqd2kk/owhkhqhwxmx029fv/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjA= ). In the first ever fictional fan mail episode of this podcast, I tackle the following pressing issues: 1. What 3 celebrities do I most want to see write a newsletter? It's at the 1:22 mark. 2. If I created a new social network, what would it be? It's at the 8:44 mark. 3. What 3 unscalable things would I do for my audience if they were magically scalable? It's at the 12:22 mark. 4. What's the craziest idea I've ever had for a product? It's at the 16:47 mark. 5. What's the dumbest thing I ever posted on LinkedIn? It's at the 19:43 mark. ​Listen here ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvlxmp5ighv00p0lls9hqd2kk/owhkhqhwxmx029fv/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjA= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvlxmp5ighv00p0lls9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvlxmp5ighv00p0lls9hqd2kk )​

​ Here's your chance to get one ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq/8ghqhohowvzqn7hk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9vcHBvcnR1bml0eS1pdHMtZnJlZS1yZXdyaXRlLXRpbWUtYWN0aXZpdHktNzQyMjMxNzA0ODU2MDY4OTE1Mi1xWnEtP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ) from me. ​ Today's email is brought to you by these four free book outline templates ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq/e0hph7h7mg6qgli8/aHR0cHM6Ly93b3Jrd2l0aHdvcmRzLmNvL25vbmZpY3Rpb24tYm9vay10ZW1wbGF0ZXMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) that will help you plan and write your book. ​ These examples of entrepreneurs who are thriving WITHOUT using social media ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq/7qh7h8h9d7qw78sz/aHR0cHM6Ly93d3cucmV2ZW51ZXJ1bGVicmVha2VyLmNvbS9zaG91bGQteW91LXF1aXQtc29jaWFsLTctZW50cmVwcmVuZXVycy1vbi10aGVpci1zb2NpYWwtbWVkaWEtZnJlZS1zdHJhdGVnaWVzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) may inspire you. (via Social Media Escape Club ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq/owhkhqhwxvpgvlhv/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZWNsdWIuc3Vic3RhY2suY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )) ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq ) · Preferences ( https://preferences.convertkit-mail4.com/27ul24626kuoh86r6oqb3hg338344hghm4vqq )​

​ This is the 500th Sunday edition of my newsletter. Hard to believe. It's come a long way since I published that first issue ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/m2h7h5h32z5xqoum/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9uZXdzbGV0dGVyMS8= ) 10 years ago. Thanks for your interest, attention, and spreading the word about this newsletter to others. If you ever want to travel back in time you can see all 500 issues here ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/7qh7h8h9d5le6wtz/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9jYXRlZ29yeS9uZXdzbGV0dGVyLw== ). Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. 5 Direct Messages To Send To A New Follower ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/z2hghnhe5x6zk0up/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGVuLXNvbWVvbmUtZm9sbG93cy15b3Utc2VuZC10aGVtLWEtZGlyZWN0LWFjdGl2aXR5LTc0MTcyNDM3NjQyOTUxMjcwNDAtSllPVz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ Take your pick, they all work. 2. 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What Audiences Want In 2026 ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/58hvh7hg32xwn8c6/aHR0cHM6Ly9zY2FuY2x1Yi5zdWJzdGFjay5jb20vcC93aGF0LWRpZ2l0YWwtYXVkaWVuY2VzLXdhbnQtaW4tMjAyNj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ Five trends worth understanding. 5. How To Create A "Vision Deliverable" ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/qvh8h7hdepw349cl/aHR0cHM6Ly9tYXJrbGV2eS5taWNyby5ibG9nLzIwMjYvMDEvMjcvd2hhdHMteW91ci1pZGVhLXJlYWxseS1tYWRlLmh0bWw_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= )​ Simple ways to prototype and test your big idea. ​ ******************** Sources and Sponsors ******************** • Sponsor this newsletter ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/9qhzhnhd4rw86ea9/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) to reach my 30,000 subscribers for just $350. • Writing a book is hard. Getting started shouldn’t be. Download these free book outline templates ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/n2hohvhv20q4xdc6/aHR0cHM6Ly93b3Jrd2l0aHdvcmRzLmNvL25vbmZpY3Rpb24tYm9vay10ZW1wbGF0ZXMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) so you can stop thinking about it and get to writing. • TELL STORIES BETTER: Great ideas move slow without a story well told. Funny, practical story craft techniques every week. SUBSCRIBE FREE ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/wnh2hghqm67d45t7/aHR0cDovL3RlbGxzdG9yaWVzYmV0dGVyLmNvbS8_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg== )​ • My Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/8ghqhohownd83puk/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) will help you find new buyers from your existing email list. • 30 Days of Doin' It ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/vqh3hrhomr064dig/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ) helps you build one habit in one month. • The ​​​​​​Storythings newsletter​​​​​​ ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/m2h7h5h32z5x9oam/aHR0cHM6Ly9zdG9yeXRoaW5ncy5jb20vbmV3c2xldHRlcnMvP3V0bV9zb3VyY2U9Rm9yVGhlSW50ZXJlc3RlZE5ld3NsZXR0ZXI= ) helps you become a better storyteller. ​ *********** Laugh Break *********** "How did you get to this point in your life ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/7qh7h8h9d5le8wuz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ydWdlRlo3Qkc4Zw== )? Where are you going?" ​ ******************* From My Notebook... ******************* • Content creation is a lot more fun when you remember you can create whatever the hell you want. • Kids today will never know the joy of getting 12 CDs for a penny. • "Every professional should have a five-minute demonstration of their skill that makes an important stranger say, 'Oh, wow. Now I get it.'" - Mark Levy ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/z2hghnhe5x6z70ap/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** Last week I worked with 3 clients as their writing partner. I edited/rewrote LinkedIn posts for one, a promotional email for another, and an email welcome sequence for the third. Want me as your writing partner? Reply and I'll give you more details about how it works. Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv ) · Preferences ( https://preferences.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv )​

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​ What if I published 50 newsletters instead of one ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899/l2hehmhlqweoq6t6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9oZXJlcy1hLWNyYXp5LWlkZWEtdGhhdC1tYXktYmUtc21hcnQtYWN0aXZpdHktNzQyMTU5ODc4MDk0NjU3MTI2NC1EbmFGP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl )? ​ ​Ivy Chan ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899/dpheh0hedrvqdrim/aHR0cHM6Ly9pdnljaGFud2VsbG5lc3MuY29tL3NlcnZpY2VzP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ) recently bought my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899/7qh7h8h9d3q0dqiz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). Here's what she said about them: "As someone coming from academia, marketing myself doesn’t come naturally. These templates helped me promote my whole-person health work in a way that felt grounded, evidence-based, and not "salesy." I’ll use them for emails- and I’ll definitely be borrowing lines for social, too." ​Get the templates here ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899/7qh7h8h9d3q0dqiz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ I love the idea of creating a differentiation brag sheet ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899/owhkhqhwx5p4x9av/aHR0cHM6Ly9tYXJrbGV2eS5taWNyby5ibG9nLzIwMjYvMDEvMjUvdGhlLWRpZmZlcmVudGlhdGlvbi1icmFnLXNoZWV0Lmh0bWw_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh64o4eli9hzoxm933bwhgl899 )​

​ I did a bit of experimenting with boosting LinkedIn posts recently and found this LinkedIn Post Boost Scorecard ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899/reh8hohmkxlvgla2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy10aGlua2luZy1hYm91dC1wYXlpbmctdG8tYm9vc3QtYS1saW5rZWRpbi1hY3Rpdml0eS03NDE2NTE3NjQ5OTk3ODAzNTIwLUoxWVY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) an interesting way to decide which posts are worth investing in. ​ Today's email is brought to you by a free case study that reveals how a creator made $31k in 24 hours from a free community of 400 members ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899/08hwh9h2nz6w33tl/aHR0cHM6Ly9iZWpha292aWMuY29tLzMxay8_dXRtX2NhbXBhaWduPWRlZmF1bHQtY2FtcGFpZ24mdXRtX2NvbnRlbnQ9MzFrJnV0bV9tZWRpdW09bmxhZCZ1dG1fc291cmNlPWpvc2hzcGVjdG9y ) without a launch, webinar, or sales call. ​ This guide to freewriting ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899/8ghqhohow96pmrik/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivd3Z1MmhnaGttNzA2Nmg5cjU1MnJxdG5xMm9reHhzOGhxMmc2dw== ) may give you some interesting ideas about how to unlock ideas or clarity about just about anything in your work or life. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899 )​

​ ​Al Reid ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/25h2hoh3l455d7u3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FsLXJlaWQtNzY4Nzg5MjRiLw== ) hired me to be his writing partner for a month. Here's what happened next in his own words: "I come to Josh with the strongest post I can write on my own and every single time, he finds ways to make it sharper, clearer, and more effective. What surprised me most is that Josh doesn’t just improve the post. He improves me as a writer. Through his feedback, I’m learning how to spot weaknesses, strengthen hooks, and communicate ideas more cleanly on my own. An unexpected bonus: He regularly suggests strong ideas for future posts, which has helped me think more strategically about my content overall. Since working with Josh, the posts he’s reviewed have performed 2–3× better than my previous posts. The difference is measurable and repeatable." Interested in having me as YOUR writing partner? ​ Reply to this email and I'll tell you more about how it works. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. Become More Consistent with 30 Days Of Doin' It ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/g3hnh5hmg6vvpmhr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== )​ My new 30 Days of Doin' It product will help you, uh... do it. 2. My New "Completion Theory" Approach To Productivity ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/n2hohvhv26ddreh6/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMTk= )​ I also reveal what I'm learning from boosting LinkedIn posts in this new episode of my podcast. 3. 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And “first drafts” are actually thinking. • If you’re always worried about what might happen…Nothing will ever happen. • Caring can be incredibly powerful. But so can not caring. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/z2hghnhe5pgg54up/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I've got some new music playlists for you including: ​swing baby, you're platinum ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/kkhmh6hnz677z3fl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzVXS0ZCaU05a2Jqc0Q5VjY1MWw5RlA_c2k9ODI2NTdmZDk4OGJlNDczNQ== ) - you got it frank! ​i never saw it comin' ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/25h2hoh3l455l7t3/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzZidGdScndwQWNRSXFpd1lYMDZ1YzM_c2k9ODgwMzdkZGFhZGM4NGY5NQ== ) - but it sure sounds right ​snoop throws a party and plays his own songs ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/g3hnh5hmg6vvgmbr/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzV4ZW9GdU9jU1pPd21Oa1FSa09GTUk_c2k9N2M1NWUwNGI2MzE3NDk5MA== ) - because why wouldn't he? Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899 )​

​ The next time someone follows you... Send them one of these five messages ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo/8ghqhohowoz0o6sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGVuLXNvbWVvbmUtZm9sbG93cy15b3Utc2VuZC10aGVtLWEtZGlyZWN0LWFjdGl2aXR5LTc0MTcyNDM3NjQyOTUxMjcwNDAtSllPVz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Today's email is brought to you by a free newsletter for expertise-based business owners ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo/vqh3hrhomolxozag/aHR0cHM6Ly93d3cuZGVlcGVyZm91bmRhdGlvbnMuY29tL25ld3NsZXR0ZXI_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) seeking to build a more stable business. ​ There's a difference between content that attracts students and content that attracts buyers ( https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo/l2hehmhlqle0lxi6/aHR0cHM6Ly9jdXR0aGVmbHVmZi5zdWJzdGFjay5jb20vcC90aGUtY29udGVudC1zaGlmdC10aGF0LWRvdWJsZWQtbXk_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo ) · Preferences ( https://preferences.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo )​

​ Something I've been thinking about and experimenting with: What if my entire marketing plan ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww/vqh3hrhomplpl2hg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0LWlmLXlvdXItZW50aXJlLW1hcmtldGluZy1wbGFuLXdhcy10by1hY3Rpdml0eS03NDE4MzQ5MjQ4NTY5ODU2MDAwLXlnTHQ_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) was to turn one buyer into two? ​ Today's email is brought to you by my new 30 Days of Doin' It ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww/dpheh0hed0v0vkhm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ) product - a way I can help you build one habit in 30 days. ​ These 10 writing prompts ( https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww/z2hghnhe53n3notp/aHR0cHM6Ly93d3cudGhlcGFyaXNyZXZpZXcub3JnL2Jsb2cvMjAyNi8wMS8xNC90ZW4td3JpdGluZy1wcm9tcHRzLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) are pretty creative. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww ) · Preferences ( https://preferences.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww )​

​ Want to build one habit in 30 days? I'll help you do it. My new product 30 Days of Doin' It ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hodvpwwumhzlveq44blhkl3nn/n2hohvhv2n0zm2s6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ) will help you become more consistent in your work or life. Each day I’ll give you a proven tactic, resource, and motivation to help you stick with what you want to do and accomplish your goal. You can get each day’s lesson in a daily email for 30 days or all at once in a Google doc so you can go at your own pace. To celebrate its launch, I’ve got a special offer for you: Get it for just $29 if you buy in the next 24 hours. (The price goes up to $49 tomorrow.) ​Learn more and get it here ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hodvpwwumhzlveq44blhkl3nn/n2hohvhv2n0zm2s6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw== ). Let me know if you have any questions - thanks! PS - Here's what Alexia Jackson had to say about it: "It feels really good to have the structure of this practice each day. I feel like I have a partner in some aspects – that’s very motivating for me. Each step is as if it is like the scene out of Disney’s Alice in Wonderland, where she meets Tweedledee and Tweedledom and ultimately, as she departs the woods, her path lies out before her on the forest floor…one lit up block of light at a time…and she only steps as it illuminates. That is how I feel." ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/d0ukeq6e69i0hodvpwwumhzlveq44blhkl3nn ) · Preferences ( https://preferences.convertkit-mail4.com/d0ukeq6e69i0hodvpwwumhzlveq44blhkl3nn )​

​ My podcast just returned from hiatus with an episode unlike any I've ever recorded ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk/reh8hohmk5kweni2/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMTk= ). 5 things you'll learn: 1. What I'm learning about doing the work I want in the way I want It's at the 34-second mark. 2. My new "Completion Theory" approach to productivity It's at the 6-minute mark. 3. What I'm learning from Seth Godin's book "Small Is The New Big" It's at the 12-minute mark. 4. The role of my new "notebook" blog It's at the 16-minute mark. 5. My experiment with boosting LinkedIn posts It's at the 19-minute mark. ​Listen here ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk/reh8hohmk5kweni2/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMTk= ). ​ Today's email is brought to you by the free Paid To Be You starter kit ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk/08hwh9h2n7ngknfl/aHR0cHM6Ly93d3cudGhlYXdha2VuZWRidXNpbmVzcy5jb20vcGFpZG1hcD91dG1fY2FtcGFpZ249cDJidS0xLjE4LjI2JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1mdGk= ) which helps you figure out what in your business is worth doing and what's ready to go. ​ As one-page LinkedIn strategies go, this one is pretty good ( https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk/8ghqhohow5wqxzck/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2thc2V5LWJyb3duLTM4NDAwMWI1X2ktd2VudC1mcm9tLTIwMDAtdG8tNjAwMDAtZm9sbG93ZXJzLWFjdGl2aXR5LTc0MTgzNDExNzcxMzQ4NzQ2MjQtQWV3dD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk ) · Preferences ( https://preferences.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk )​

​ Use one of these 10 lines I wrote for you ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377/l2hehmhlqzq9dmf6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWp1c3Qtd3JvdGUtdGhlLWZpcnN0LWxpbmUtb2YteW91ci1uZXh0LWFjdGl2aXR5LTc0MTg2OTUwNDg2NTkzOTg2NTgtbVp3YT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) as the opening line to your next piece of content. The rest will practically write itself. ​ Today's email is brought to you by the platform I use to manage my newsletter ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377/7qh7h8h9dmd7xeuz/aHR0cHM6Ly9wYXJ0bmVycy5raXQuY29tLzU2c255OXEyN3VhcQ== ), email marketing, membership, and product sales. ​ Here's an epic take on how to fix your entire life in one day ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377/owhkhqhwx7xv0zsv/aHR0cHM6Ly94LmNvbS90aGVkYW5rb2Uvc3RhdHVzLzIwMTA3NTE1OTIzNDYwMzA0NjE_cz0yMA== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377 )​

​ Every right path includes a bunch of wrong turns. Here are 9 more concepts I try to remember ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/25h2hoh3l0w342c3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWZvcmdldC0xLXdoYXRldmVyLXlvdS1jaG9zZS10by1zdGFydC1hY3Rpdml0eS03NDE1MDY0NjMxMjEzNDMyODMyLUszRkY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. How I Write 5 Issues Of My Newsletter In An Hour ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/9qhzhnhd43rdz9u9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdyb3RlLTUtaXNzdWVzLW9mLXRoZS1kYWlseS1uZXdzbGV0dGVyLWFjdGl2aXR5LTc0MTQ2OTU4MTkxNzE0MjYzMDUtNTQ3Nj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== )​ It's surprisingly simple. 2. How To Improve The Relationship With Your Audience ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/3ohphkh3x9g34vhr/aHR0cHM6Ly9tZmVycmFyYS5zdWJzdGFjay5jb20vcC9kb3N1YnN0YWNrP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ "Imagine if you produced direct content as frequently as you produce social media content." 3. How To Book More Keynotes ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/48hvhehmwq8m6vtx/aHR0cHM6Ly9qYXlhY3Vuem8uY29tL2Jsb2cvaG93LXRvLWJvb2stbW9yZS1hbmQtYmV0dGVyLWtleW5vdGVzLXRoZS1lbmdpbmUtbW9zdC1zcGVha2Vycy1vdmVybG9vaz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ Turns out speeches are sold backwards. 4. How To Use A Single-Purpose Notebook ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/08hwh9h2nwr2g5hl/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oSEZwc2kxTEFZOA== )​ The first 10 minutes of this video made me want to go out and buy a new notebook. 5. How To Develop A Word Of Mouth Marketing Plan ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/vqh3hrhom3roezug/aHR0cHM6Ly93d3cuaW52ZXNwY3JvLmNvbS9ibG9nL3dvcmQtb2YtbW91dGgtbWFya2V0aW5nLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== )​ A great overview of ways to get people to tell others about your work. ​ ******************** Sources and Sponsors ******************** • Promote your product or service to my 30,000 newsletter readers for just $350 when you ​​​​sponsor my newsletter​​​​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/e0hph7h7mwo7qxf8/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • What if alignment was the most practical business decision you could make right now? Create a Paid to Be You Map ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/z2hghnhe5rxewkap/aHR0cHM6Ly93d3cudGhlYXdha2VuZWRidXNpbmVzcy5jb20vcGFpZG1hcD91dG1fY2FtcGFpZ249cDJidS0xLjE4LjI2JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1mdGk= ) to make your work fit again. • Get ​15 emails​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/6qheh8hlx6elodco/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) you can copy, paste, send to your list, and convert more of your subscribers into buyers for just $49. • My ​LinkedIn Experts’ Playbook​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/qvh8h7hde2pdndcl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) is one of the most popular trainings I’ve ever released. • The ​​​Freelance Cake newsletter​​​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/9qhzhnhd43rd99a9/aHR0cHM6Ly93d3cuZnJlZWxhbmNlY2FrZS5jb20vbmV3c2xldHRlcj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) is a must-read for freelancers and consultants. • The ​Social Media Escape Club newsletter​ ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/wnh2hghqmv6qg7u7/aHR0cHM6Ly9zb2NpYWxtZWRpYWVzY2FwZWNsdWIuc3Vic3RhY2suY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg== ) shows you how to get awareness of your creations without using social media. ​ ******************* From My Notebook... ******************* • Every masterpiece you see was created by someone who at some point wasn’t sure it was good enough to put into the world. Imagine how many masterpieces we’ll never get to see because their creators guessed wrong. • No one ever feels good looking at their to-do list, it’s an inherently negative experience. A done list is the opposite. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/vqh3hrhom3rogzug/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** Here's a nice reminder that if you don't ask, you don't get ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/dpheh0hedwne5xhm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3Njb3R0ZnJvdGhpbmdoYW1fYS0xMi15ZWFyLW9sZC1tZS1zZW50LWEtZmFuLWxldHRlci10by1uZXctYWN0aXZpdHktNzQxNjQ1NDgyMzczNjM4OTYzMi1KWkxPP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377 ) · Preferences ( https://preferences.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377 )​

​ They're easy to counter ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq/z2hghnhe579wl8ap/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9sZXRzLXNob290LWRvd24tdGhlLTExLWV4Y3VzZXMtdGhhdC1ob2xkLWFjdGl2aXR5LTc0MTQzMzI1NjI2NDQzMjg0NDgtZXlUdj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ). ​ Rasmus Gullaksen recently bought my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq/p8heh9h4rdkxq7cq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). Then he emailed me this: "I've used your templates to add the 'reply if you want advice' thing. Gotten 7-8 questions so far, a few weeks into it. Never really got anything before hand." I keep telling you these templates work because buyers keep telling me they work. ​Get immediate access to them here ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq/p8heh9h4rdkxq7cq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ). ​ There are a lot of ways to improve your career, but these 10 ( https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq/kkhmh6hnzegmxnbl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2phY2thcHBsZWJ5X2hvbmVzdGx5LXRoZXNlLTEwLXJlc29sdXRpb25zLWNvdWxkLWNoYW5nZS1hY3Rpdml0eS03NDEzOTQ5OTQ1MDA4ODkzOTUyLXd0Qy0_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) seem like a good place to start. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq ) · Preferences ( https://preferences.convertkit-mail4.com/27ul24626kuoh8ldvo4t3hgz5m744hghm4vqq )​

​ These aren't just 10 lessons I've learned ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx26g28u6h68qvkggalhom377/l2hehmhlqn06mxi6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWZvcmdldC0xLXdoYXRldmVyLXlvdS1jaG9zZS10by1zdGFydC1hY3Rpdml0eS03NDE1MDY0NjMxMjEzNDMyODMyLUszRkY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= )... They're also 10 I hope I never forget. ​ Let's try something I've never tried before: A buy one, get one free offer for ads in my newsletter. ​Buy one today ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx26g28u6h68qvkggalhom377/m2h7h5h32qgm6lfm/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ) and I'll give you another one for free. ​ There are a million videos on YouTube about ways to set up and use your phone. But this 13-minute video ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx26g28u6h68qvkggalhom377/dpheh0hedo489xhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1FTlVPN2RiWi1UWQ== ) actually had some unique ideas in it. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx26g28u6h68qvkggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx26g28u6h68qvkggalhom377 )​

​ I'm not sure any two words unlock more clarity for my clients than when I tell them to "assume success" before figuring out their next move. ​This is why ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr/z2hghnhe54kdv9hp/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtaW1hZ2UtYmVsb3ctaXMtYW4tZW1haWwtaS1nb3QtZnJvbS1vbmUtYWN0aXZpdHktNzQxNTQyNDcyODA0MTIwNTc2MS1FRzA5P3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ). ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr/x0hph6hekrp76pi5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). Here's what product designer Melissa Carmichael said about it: "I previously dropped $5K on a specialized LinkedIn 6-month program which didn’t deliver the same succinct knowledge, guidance, and action-plan that Josh provided. I’m blown away by Josh’s ability to boil down the complexity and package it up in an easy-to-digest way. So much value jammed packed into this short hour." ​Get it here for just $49 ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr/x0hph6hekrp76pi5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). ​ This definition of a minimalist product ( https://a2b30467.click.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr/6qheh8hlxk52gwfo/aHR0cHM6Ly9zdWJzdGFjay5jb20vQG1pbmltYWxpc3RodXN0bGVyL25vdGUvYy0xOTYyOTgwOTE_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) includes a set of rules that would actually improve just about any product. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr ) · Preferences ( https://preferences.convertkit-mail4.com/38udp7epemukh2x3n54irh4qd8onns7h42mrr )​

​ Using this approach ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9ndmgwtlhvze4k55hnhn0dxx/qvh8h7hdeg4o7dbl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdyb3RlLTUtaXNzdWVzLW9mLXRoZS1kYWlseS1uZXdzbGV0dGVyLWFjdGl2aXR5LTc0MTQ2OTU4MTkxNzE0MjYzMDUtNTQ3Nj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) makes it a lot easier than you might expect to publish this newsletter every day. ​ Want me to edit and rewrite your next social post, marketing email, or newsletter issue? Want me to give you ideas for future content that will perform well? Want me to teach you how to write like I do? You get all those things when you hire me to be your writing partner. Reply if you'd like to know more about how it works. ​ If you want to become a better copywriter in an hour, you should watch this video ( https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9ndmgwtlhvze4k55hnhn0dxx/9qhzhnhd4k6zq9u9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj11WW1KaUdhMU1Qbw== ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/0vu9wopwpki9h9ndmgwtlhvze4k55hnhn0dxx ) · Preferences ( https://preferences.convertkit-mail4.com/0vu9wopwpki9h9ndmgwtlhvze4k55hnhn0dxx )​

​ I bet you'll strongly agree with some of these ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377/p8heh9h48v2rnnuq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9vdmVycmF0ZWQtYmxhbWluZy10aGUtYWxnb3JpdGhtLXVuZGVycmF0ZWQtYWN0aXZpdHktNzQxNjE1OTA1MjIxODU0NDEyOC1wX2VlP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl ) (and disagree with others). ​ Today's email is brought to you by a free system that helps you grow your business by writing ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377/6qheh8hl0q5xm3ho/aHR0cHM6Ly9raWVyYW5kcmV3LmtpdC5jb20vZGRiMTc1YjQxZD91dG1fY2FtcGFpZ249ZGVmYXVsdC1jYW1wYWlnbiZ1dG1fY29udGVudD1tb2F0JnV0bV9tZWRpdW09bmxzd2FwJnV0bV9zb3VyY2U9am9zaHNwZWN0 ) from someone who's used it to attract 250,000 readers and $1.5M worth of revenue. ​ I found this to be an inspiring piece of writing ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377/58hvh7hglen3ret6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3lvdS1vZnRlbi1sb29rLWJlaGluZC1qdXN0LWJlZm9yZS1pbmV2aXRhYmxlLWNvbGUtc2NoYWZlci11cnFxYy8= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377 )​

Hi! It's been a week since you subscribed to my newsletter and I hope you're finding it useful. Here are 2 more ways I can help you: 1. If you reply to this email and tell me what your main goal is right now, I'll send you a free resource to help you accomplish it. 2. If you want more of your email subscribers to buy from you, my Email Templates That Turn Subscribers Into Buyers ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20awudng80psrh8wx2699imh2r377/48hvhehm6e3eeeax/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) can help. And of course feel free to reach out with any questions you ever have. Thanks for your interest! Josh PS - Have you checked out my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20awudng80psrh8wx2699imh2r377/wnh2hghqxpdpp2s7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) yet? ​ ​ ​ ​ ​ ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/gkuvnm2n20awudng80psrh8wx2699imh2r377 ) | Update your profile ( https://preferences.convertkit-mail4.com/gkuvnm2n20awudng80psrh8wx2699imh2r377 ) | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Have you had a chance to check out the session I sent you? If so, I’d love to hear if you found it helpful. Also, just a quick reminder that today’s the last day to join the Clients From Content membership and get the free ad as a bonus. No pressure and you’re always welcome to join down the road - just wanted to remind you today’s the last day for the bonus. ​Join here ( https://a2b30467.click.convertkit-mail4.com/92uxz7qzqniduqq28l7f9hzoxm933bwhgl899/m2h7h5h37qln5khm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) to start getting more clients from your content. Let me know if you have any questions. Josh 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/92uxz7qzqniduqq28l7f9hzoxm933bwhgl899 ) · Preferences ( https://preferences.convertkit-mail4.com/92uxz7qzqniduqq28l7f9hzoxm933bwhgl899 )​

​ This is one of my favorite photos ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/x0hph6hexmd0e2a5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kYXZpZC1sZXR0ZXJtYW4ta2VwdC1hLXN0YWNrLW9mLWN1cHMtaW4taGlzLWFjdGl2aXR5LTc0MTU3OTgwODQ3MTYxNzEyNjQtbUVhaD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) ever. Now, on to this week's ideas... ​ ***************** The Starting Five ***************** 1. The 7 Words That Defined My Year ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/dpheh0herxwnenbm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMjAyNS13b3Jkcy8= )​ And how they're shaping my year to come. 2. How I Edit A Client's Writing ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/e0hph7h75zwo7gs8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy1hc2tlZC1hLWdyZWF0LXF1ZXN0aW9uLWxhc3Qtd2Vlay1hY3Rpdml0eS03NDEzNjMwMjg3NDAzOTcwNTYwLWo5dHU_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= )​ A step-by-step breakdown of how I improve a piece of content. Side note: Let me know if you'd like to know how I can help improve your writing through my writing partnership service. 3. 10 Things A Newsletter Expert Learned In 2025 ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/owhkhqhw5eldw2fv/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tL3doYXQtaS1sZWFybmVkLWFib3V0LW5ld3NsZXR0ZXJzLWluLTIwMjUvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy )​ Including shifts in growth and content strategies as well as the impact of AI on newsletters. 4. 19 Writing Tips To Hang Above Your Desk ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/p8heh9h48e5o4puq/aHR0cHM6Ly94LmNvbS9OaWNvbGFzY29sZTc3L3N0YXR1cy8yMDA1NjMyOTcyNTk5MzE2ODc1P3M9MjA= )​ "Compress what you're saying into bullets" is a personal favorite. 5. Is Your Content Strategy Based On Outdated Metrics? ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/6qheh8hl046elqco/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3lvdXItY29udGVudC1zdHJhdGVneS1idWlsdC1vdXRkYXRlZC1rcGlzLWV2YW4tc2hhcGlyby1zZXRoLXJlc2xlci1qbGxuYy8= )​ What you may want to pay attention to instead. ​ ******************** Sources and Sponsors ******************** • Promote your product or service to my 30,000 newsletter readers for just $350 when you ​​​sponsor my newsletter​​​ ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/kkhmh6hn4p2v6gfl/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9hZHMv ). • Need coaching? Bo Prosser ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/25h2hoh3nx0w48b3/aHR0cHM6Ly9jNGNlLm9yZy8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ), catalytic coach, helps busy leaders prioritize work, clarify goals, free up time, and get stuff done. • Get 15 emails ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/g3hnh5hmx2ow6our/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZW1haWwtdGVtcGxhdGVzLw== ) you can copy, paste, send to your list, and convert more of your subscribers into buyers for just $49. • My LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/e0hph7h75zwoqgb8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ) is one of the most popular trainings I've ever released. ​ ********************************** A Few Thoughts From My Notebook... ********************************** • If you can’t communicate what you want to say clearly in a sentence, you won’t be able to communicate it clearly in 100 sentences. • All writing is about the reader…even when it’s about you. • The goal of your first sentence is simply to get people to read the next sentence. ​See more of my notebook here ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/z2hghnhe0zrxpltp/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v ). ​ ************************** My Final Words Of The Week ************************** I'm on a playlist-making kick lately. A couple new ones I put together: ​i'm a lover, not a fighter ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/9qhzhnhdn83r9lu9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzZReVcyN0tMOWtHV2NuVGZjUlpIRGQ_c2k9ZWM2MTEwN2ZjMzgwNGM4Yg== ): These guys get it. ​what a bunch of dicks ( https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/48hvhehmk3q8grax/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzNTcXFCQ3Q0SWdTSDBzbnAyV2xqQlo_c2k9NzkxMmI3ZjgyNTgzNGIxNQ== ): See what I did there? Have an interesting week! ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq ) · Preferences ( https://preferences.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq )​

​ There's a subtle, but important difference ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnqz62oa6h8kxn400igh2ev88/6qheh8hl09o02dco/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ub3RlLXRvLXNlbGYtd2hlbi1wcm9tb3RpbmctYS1wcm9kdWN0LWFjdGl2aXR5LTcyOTA4MjQ3NjEyNDMyODc1NTQtN0RJOD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ== ) between these two approaches. ​ Today's email is brought to you by my LinkedIn Experts' Playbook ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnqz62oa6h8kxn400igh2ev88/58hvh7hgl67l95i6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbGlua2VkaW5wbGF5Ym9vay8= ). It's an 83-minute training video that tells you exactly how to get more business, reach, and engagement from the platform. And you can get it today for just $49. ​ Speaking of LinkedIn... This 15-minute video featuring 15 ideas to get more sales from LinkedIn ( https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhnqz62oa6h8kxn400igh2ev88/qvh8h7hdqknq6dil/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1MRXUzWGJZSmRIdw== ) is good as well. ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/lmupe2oeonsmhnqz62oa6h8kxn400igh2ev88 ) · Preferences ( https://preferences.convertkit-mail4.com/lmupe2oeonsmhnqz62oa6h8kxn400igh2ev88 )​

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​ I've decided to do a version of this ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2w3nr4ckhk6pm399h3hq85mm/l2hehmhlwm62r8u6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdvbmRlci13aGF0LXdvdWxkLWhhcHBlbi1pZi1pLWxpdGVyYWxseS1hY3Rpdml0eS03NDExNDQ2NTQ3NDI4NTg1NDcyLTFkMk0_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) and so far it's been VERY eye-opening. I'll have more to say about what I'm learning soon. ​ Today's email is brought to you by a newsletter ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2w3nr4ckhk6pm399h3hq85mm/dpheh0her98652sm/aHR0cHM6Ly93d3cuZGVlcGVyZm91bmRhdGlvbnMuY29tL25ld3NsZXR0ZXI_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ) that's the antidote to all that growth at all costs business advice. ​ How do you come up with new content when your readers have heard it all before? Here's what to do when you have nothing to say ( https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2w3nr4ckhk6pm399h3hq85mm/7qh7h8h932wlzgiz/aHR0cHM6Ly9jcmVhdGVhbmRzZWxsLmNvL2lzc3Vlcy93aGVuLXlvdS1oYXZlLW5vdGhpbmctdG8tc2F5P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/8kupqxoqoesoh2w3nr4ckhk6pm399h3hq85mm ) · Preferences ( https://preferences.convertkit-mail4.com/8kupqxoqoesoh2w3nr4ckhk6pm399h3hq85mm )​

​ Here's the editing process ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2x9llh6h68qvkggalhom377/e0hph7h75g7drdi8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy1hc2tlZC1hLWdyZWF0LXF1ZXN0aW9uLWxhc3Qtd2Vlay1hY3Rpdml0eS03NDEzNjMwMjg3NDAzOTcwNTYwLWo5dHU_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ) I use to improve a piece of content. ​ Today's email is brought to you by my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2x9llh6h68qvkggalhom377/owhkhqhw5vw0qzuv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). I guarantee you'll be blown away by the value and if for any reason you're not, I'll give you a full refund so you literally have nothing to lose. (And a LOT of business to gain.) ​ A few years ago an entrepreneur tried to go a month without using email and had six interesting takeaways from the experiment ( https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2x9llh6h68qvkggalhom377/z2hghnhe0vemm9sp/aHR0cHM6Ly93d3cuZmFzdGNvbXBhbnkuY29tLzkwMjk2OTM2L2xlc3NvbnMtZnJvbS1ub3QtY2hlY2tpbmctbXktZW1haWwtbWVzc2FnZXMtZm9yLWEtbW9udGg_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI= ). ​ SEE YOU TOMORROW! 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/n4u3ozpop0fvhx2x9llh6h68qvkggalhom377 ) · Preferences ( https://preferences.convertkit-mail4.com/n4u3ozpop0fvhx2x9llh6h68qvkggalhom377 )​

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You unlocked a surprise gift when you subscribed to my For The Interested newsletter: Access to one of my Skill Sessions for FREE! They’re typically only available to my Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/e0hph7h7wrrw64f8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ). But as a thanks for joining my newsletter I'm happy to give you one for free. And you get to pick which one you want! Each Skill Session is a one-hour video training on a specific topic. Choose from the list of session topics below. Once you do, you'll get an email with a link to view it. Two important notes: 1. Add my email address to your contacts so the session doesn’t land in your spam folder. 2. Only click the ONE you most want because the first link you click will be the one you get. I’m excited to help you get more clients from your content! Josh PS - Picking a session below will unlock ANOTHER surprise too. 😉 ​The Content Strategy Clarifier: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/kkhol7gdf6hn2xx2r4il/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to come up with nine sentences that guide everything you create. ​The Expert Positioner: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/owh2lx75fqhwlqqlp5sv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to position your expertise in the market to get attention and business. ​The LinkedIn Experts' Playbook: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/n2h4lpxzhvhv5775meb6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to get reach, engagement, and clients from the platform. ​The Product-In-A-Day Creator: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/n2h4lpxzhvhv5775meb6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to create, launch, and sell a simple product in a day. ​The Market Researcher ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/7qhpxkelt8h9pnnpq3fz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ): How to learn what your ideal clients want. ​The Subscriber-To-Customer Converter: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/vqhkx833hrho3ww3l8sg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to get sales from your newsletter. ​The Writer’s Arsenal: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/58h5n9r9s7hgo66oqla6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz )How to make your writing more persuasive, clear, and effective. ​The Client Generator: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/3ohqnez9ckh39pp90vsr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to attract and convert your ideal clients. ​The Micro Newsletter Creator: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/8gh250n9uohoprrpzdhk/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tLzkyOTczMzBkZDQvdGhhbmtz ) How to publish a one-paragraph newsletter that gets you clients and revenue. ​The One-Week Promo Plan: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/p8hg8653u9h45qq5m8aq/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to drive attention and conversions to one offer in one week. ​The Niche Definer: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/z2hp89d8snherllrn0hp/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to clarify who you want to serve and how you want to serve them. ​The Newsletter Social Playbook: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/l2hrg7e5umhlvxxvews6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to use social media to grow your newsletter…and vice versa. ​The Relationship Builder: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/x0he5o3nf6hedqqdoxh5/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to find and connect with 50 people who can speed up your audience or business growth. ​The Podcast Booker: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/6qhml2r0i8hl6996z0so/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to get booked as a guest on podcasts. (Guest session from PR expert Christina Nicholson) ​The Content Maximizer: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/25h7n6x8coh30mm06ns3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to get more value out of the content you create. ​The Content Compass: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/qvhmdkwps7hd2kk2zqbl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to find share-worthy content. ​The Sentence Collection: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/g3h7z287a5hmoqqorxsr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to write the 30 most crucial sentences in your business. ​How To Write Your Most Successful Blog Post Ever: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/9qh9eqrmfnhd35530nb9/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to write the most effective blog post you’ve ever written. ​The Coaching Kit: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/48hkon69tehmqxxqvksx/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to deliver value to your coaching clients and create value for yourself in the process. ​The Solopreneur Simplifier: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/wnhgl7oktghqv00vn8t7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz )How to simplify the creation and promotion of your content, products, and services. ​The Sessions System: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/08h4xp7nt9h2wllwvqal/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to monetize your expertise, educate your audience, and maintain your sanity. ​The Sponsor Magnet: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/8gh25ovviohoprrpzksk/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to craft a sponsorship pitch no brand will ignore. (Guest session from sponsorship expert Justin Moore) ​The Newsletter Booster: ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/m2h2ln7kc5h30440vwsm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jay5wYWdlLzkyOTczMzBkZDQvdGhhbmtz ) How to get newsletter subscribers in 5 minutes a day. ​ -------------------------------------- Want ALL of those instead of just one? -------------------------------------- ​Join the Clients From Content membership ( https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn/e0hph7h7wrrw64f8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8= ) for immediate access to them all for as little as $99. 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 ​Unsubscribe ( https://a2b30467.unsubscribe.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn ) · Preferences ( https://preferences.convertkit-mail4.com/d0ukeq6e69imu447ppeimhzlveq44blhkl3nn )​