You’re going to laugh when you hear what I did at the premiere of
the first Austin Powers movie.
I was working for a company that managed celebrity websites…
For kid celebrities like Jonathan Taylor Thomas, Jessica Biel,
and even some dog that was on a sitcom.
My job was to create content for the fans of those kid
celebrities – it was kind of like being a reporter for
Entertainment Weekly For Kids.
I was sent to cover the Austin Powers movie premiere and given a
press pass to interview celebrities on the red carpet.
But because the outlet I worked for wasn’t exactly the most
important media outlet in the world, they stuck me in with the
photographers instead of the reporters.
I stood amidst a bunch of professional photographers with own
small digital camera taking pictures and interviewing the kid
celebrities who agreed to talk to me.
Even worse, I was assigned an angle to report on:
Makeup tips.
That’s right, 25-year-old me asking “famous” 12-year-old girls
for their best makeup tips.
Quite a way to spend an afternoon.
The reason I’m sharing this with you is because of what happened
in the following years.
By the time the Austin Powers sequel premiered, I had made my way
to The Hollywood Reporter where I was covering the movie business
as a “real” journalist.
That landed me an invite to the premiere itself – the red carpet,
movie, and party.
A few years later when the third Austin Powers movie premiered I
was working in marketing for the studio that produced it.
I was no longer covering the movie premiere – I was now hosting
it (sort of) and had access to go wherever I wanted.
In retrospect, the Austin Powers movie premieres reflected my
career progress.
I went from outsider, to invited guest, to insider in the span of
a few years.
There’s a lesson here.
No matter where you’re at in your own journey, you’ll be
surprised where you can wind up if you stick with it.
Especially if you keep moving forward and don’t settle.
My progression had as much to do with my willingness to jump to
new jobs and opportunities as it did my refusal to give up.
Where you are today is just where you are today – it’s not where
you’ll be tomorrow.
A fun coda to this story:
Several years after the last Austin Powers premiere I was running
digital marketing for The Oscars and wound up working directly
with Mike Myers to produce a video for the show.
In a way, it was a continuation of my Austin Powers journey –
from outsider, to guest, to insider, to CREATOR.
Yeah, baby!
I have training videos that show you how to do things like grow
your newsletter, turn your email subscribers into buyers, and
become a more effective writer.
You can get ALL of them for as little as $99.
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SEE YOU TOMORROW!
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Yeah, baby!
josh@joshspector.com4/30/2026
In 1971, The Grateful Dead packaged the note you see below with
their latest album:
In a world without internet, there was a lot of friction for
people to get on the list – they had to write a letter, get a
stamp, put it in the mail, etc.
A lot harder than typing an email address in a form.
And yet…
Hundreds of thousands of people did.
It gave the band a direct connection to its fans and played a
huge role in their ability to build a rabid fanbase.
Of course, they also regularly sent printed newsletters to fans
too – they didn’t just collect names and do nothing with them
like so many people do with the email lists they build these
days.
A couple takeaways here:
1. A newsletter was the best connection you could have to your
audience even before it was digital.
2. The Dead didn’t feel uncomfortable asking fans to write
letters, so why do you feel uncomfortable asking for an email
address?
(More newsletter growth resources here (
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) that typically works better than trying to get people to click
links.
SEE YOU TOMORROW!
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How The Grateful Dead grew their mailing list
josh@joshspector.com4/29/2026
Before you get on a free discovery call with a potential client,
have them answer three questions by email:
1. Tell me about your situation/problem and the problem you’re
looking to solve.
2. What have you tried to solve it so far?
3. Do you have any specific questions about how I work with
clients you’d like me to answer?
Having potential clients send you answers to these questions
BEFORE you schedule a discovery call with them does a bunch of
good things:
• Allows you to keep the call short because you already know the
situation and problem before getting on the call
• Allows you to prep for the call and give them one specific
piece of relevant advice on the call which proves your value and
makes them want more
• Helps you understand what may hold them back from hiring you so
you can address that obstacle on the call
• Saves you from spending time on free calls with people who
don’t even care enough to answer the questions and probably never
would have hired you
• Helps you identify if a person is a bad fit before you waste
time on a free call with them
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SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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An email to send before you get on a free call with a potential client
josh@joshspector.com4/28/2026
You’re scared of promoting too often in your emails because you
want your emails to be "valuable."
I get it.
I think EVERY email you send should provide value to your
readers.
But…
Why do you assume your promotional emails are NOT valuable?
That's a false assumption.
Two things to keep in mind:
First, you don’t have to ONLY promote your offer in the email.
You can – and should – include free value in a promotional email.
For example, when you promote a product include an excerpt to
boost the value of the email.
The best way to sell a product is with a sample of the product.
Second, if you do send an email that’s purely promotional…
Isn’t that ALSO valuable?
Your product (hopefully) provides a ton of value to the people
who buy it.
Telling your subscribers about it IS providing them value.
If you think your promotional emails aren’t “valuable,” you’re
likely just insecure about your product’s value.
And if your product isn’t actually valuable…
You’ve got a bigger problem.
Long story short:
Stop categorizing your emails as valuable or promotional.
Self-promotion isn’t a selfish act – it’s a selfless one.
You owe it to the people you serve to let them know you can help
them.
(Related resources at the bottom of this post (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkxmnmpuphwl3ddp7h6h3nlxx/n2hohvhv06v56li6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvbW90aW9uYWwtZW1haWxzLXZhbHVlLw==
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SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to write promotional emails that are ALSO valuable
josh@joshspector.com4/27/2026
We all run on "operating systems" created from our unique set of
life experiences.
But, like any operating system…
Sometimes they need to be updated.
And we're capable of updating them.
Change your operating system, change your life.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. How My New LinkedIn Comment Strategy Is Leading To
Relationships (
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It's been fun to do too.
2. How I Use A "Mistake List" To Generate Content Ideas (
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Every piece of content I've created using this approach has
performed well.
3. Rate Your Business In These 10 Categories (
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An interesting way to assess the strengths and weaknesses of what
you're doing.
4. How To Build A Cost-Effective System To Grow Your Newsletter (
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Most people do the math wrong.
5. Three Things To Remember If You Feel Like No One Sees Your
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How to keep publishing when you're not getting traction.
********************
Sources and Sponsors
********************
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*******************
From My Notebook...
*******************
• I imagine flow state is what it would feel like to be able to
fly.
• "Unclutter" is a word that resonates with people right now in a
variety of areas.
• The easier it gets to do anything, the more you want to do
everything.
See more of my notebook here (
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).
**************************
My Final Words Of The Week
**************************
David C. Baker is as good as it gets when it comes to advice
about how to build an expertise-based business.
And this episode of the Undisputed Authority podcast (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5vxkvdulhopkeegka8hnprgg/08hwh9h2r2e35zcl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvME82SUFKSk0xNXNmaGlkSTZ3NEgwWD9zaT1UZmt0WS1vZVNLbXJPNmtYZHV5MFF3
) profiling him is packed with great stuff about how he uses
content to attract clients.
Thanks to Brendan McAdams (
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) for reminding me to check it out!
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Is it time to upgrade your personal operating system?
josh@joshspector.com4/26/2026
Here's how I reframe rejection (
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I appreciated the examples of how to put it into practice without
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SEE YOU TOMORROW!
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7 things to remember when someone turns down your offer
josh@joshspector.com4/24/2026
This is my favorite content idea system (
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Do you need something written?
Like a sales page, newsletter signup page, or promotional email?
I can help.
Reply and let me know what you need.
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SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to use a "Mistake List" to generate content ideas
josh@joshspector.com4/23/2026
If you're going to send an email promoting your next podcast
episode, make sure you don't make these three common mistakes (
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Karin Wilson Edmonds is a wellness coach who recently bought my
Email Templates That Turn Subscribers Into Buyers (
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) and said this about them:
"I used these templates within minutes of reading them.
Immediately incorporated them into my welcome sequence and wrote
a separate email to send out the next day. They are that good!"
Get the templates here (
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).
Here are some simple ways to inject your personality into your
newsletter (
https://a2b30467.click.convertkit-mail4.com/8kupqxoqoesoh2nvw90fkhkol8q3vh3hq85mm/m2h7h5h3zn6vk0tm/aW5ib3hjb2xsZWN0aXZlLmNvbS9uZXctd2F5cy10by1hZGQtcGVyc29uYWxpdHktdG8teW91ci1uZXdzbGV0dGVyLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to use email to promote your podcast
josh@joshspector.com4/22/2026
You're not boring.
But is your content? (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn22qz9b6h9xmr993cnhxeo44/qvh8h7hdp0keoqil/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaS1ob3BlLWktbmV2ZXItc291bmQtcHJvZmVzc2lvbmFsLw==
)
This Wednesday at 10 am PT I'm presenting a workshop called The
Essay Writer.
I'll teach you how to write an essay that turns readers into
buyers.
Join my Clients From Content membership (
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) today for an invitation to join us live or get the recording.
Do you feel like people aren't buying from you as much as they
used to?
Here's how to fix that (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I hope I never sound professional
josh@joshspector.com4/21/2026
I've doing something new on LinkedIn (
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) and I bet you're going to like it.
(No pun intended.)
This Wednesday at 10 am PT I'm presenting a workshop called The
Essay Writer.
I'll teach you how to write an essay that turns readers into
buyers.
Join my Clients From Content membership (
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) today for an invitation to join us live or get the recording.
This is the best take on how to create a content calendar (
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) I've seen in a long time.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My newest LinkedIn strategy
josh@joshspector.com4/20/2026
I saw a stand at a farmer's market with a sign that said:
"We sell what we grow."
Good marketing message, but…
Every other stand at the market has a sign saying the same thing.
A marketing message is only as valuable as it is unique.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. The Sales Page Creator (Free Excerpt!) (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/p8heh9h4o5l33rhq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1PWUZkRUVySWs3NA==
)
You can now watch the first 20 minutes of my Sales Page Creator
skill session for free.
2. How To Unclutter Your Newsletter (
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)
Three ways to keep your newsletter fluff-free.
3. 8 Adjustments To Make For The New LinkedIn Algorithm (
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)
This 20-minute video is a nice overview of what's changed.
4. Have You Hit The Creator Ceiling? (
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)
Find out by answering these 7 quick questions.
5. Mistakes To Avoid When Paying For Social Media Exposure (
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)
An author shares her experience.
********************
Sources and Sponsors
********************
• Book an ad here (
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) to promote your work to my 30,000 newsletter readers.
• Join this free workshop to learn how to create a product
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).
• My Email Templates That Turn Subscribers Into Buyers (
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) allow you to cut, paste, and send emails to your list that will
drive more sales.
*******************
From My Notebook...
*******************
• Pretty sure older people are more addicted to social media than
younger people at this point.
• Perfection doesn’t create trust. Vulnerability does.
• Become comfortable with being uncomfortable.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/3ohphkh3g9no28ar/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I bet this 12-minute video (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hn2q64gu6h9x5ez3nbnhxeo44/reh8hohmzve273a2/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oRW8tQ3VwZEpOTQ==
) will inspire you in multiple ways.
It'll inspire you to create, keep going, and make the best work
you can make.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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"We sell what we grow"
josh@joshspector.com4/19/2026
Don't treat your newsletter readers like movie theater customers.
Do this instead (
https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlwgrdgtrh8ogo8mvsmh2r377/owhkhqhwd6enoefv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vYnVyeWluZy1jb250ZW50LWluLW5ld3NsZXR0ZXIv
).
Today's email is brought to you by an opportunity to use the
email marketing platform I use (
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) for FREE with up to 10,000 subscribers.
If promoting your work makes you feel uncomfortable, it's worth
reading this about "wedding table public relations (
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)."
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Don't bury your content
josh@joshspector.com4/17/2026
I just released a 20-minute free excerpt of my Sales Page Creator
skill session.
It gives you a simple way to create a sales page that converts -
use it to improve your existing page or quickly create a new one
from scratch.
You can watch the 20-minute excerpt here (
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) or listen to the audio version here (
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).
And if you want access to the full training video?
Buy it here (
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) for $49.
Or, join my membership (
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) and get access to all my training videos and 1-1 help from me
to get more clients from your content.
(Hint: The membership is a STEAL.)
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A free 20-minute excerpt of my Sales Page Creator
josh@joshspector.com4/16/2026
Your newsletter isn't converting because you're attracting the
wrong people.
Here's how to fix that (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/25h2hoh3wvowzmc3/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXJlYXNvbi15b3VyLXN1YnNjcmliZXJzLWRvbnQtYnV5LWZyb20teW91Lw==
).
If you want, I can take a closer look at your newsletter (or
signup page) and rewrite it to make it stronger - that’s
something I do through my writing partnership work.
Karin Wilson Edmonds (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hqze5r5imhrxzlo4mc3he4qww/g3hnh5hmwdzw52tr/aHR0cHM6Ly93d3cua2FyaW55b2dhbGlmZS5jb20vYmxvb20_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
) is a wellness coach who recently bought my Email Templates That
Turn Subscribers Into Buyers (
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) and said this about them:
"I used these templates within minutes of reading them.
Immediately incorporated them into my welcome sequence and wrote
a separate email to send out the next day. They are that good!"
Get the templates here (
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).
Are you tired of having an "accidental personal brand?"
Here are the first three steps to creating a more intentional
personal brand (
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) for yourself.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The reason your subscribers don't buy from you
josh@joshspector.com4/15/2026
Someone once told me:
“I love your stuff, but have no idea what to tell people you do.”
That taught me an important lesson (
https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h65w5w5tzhw43omwosnh08goo/08hwh9h2r022qdal/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbm8tb25lLWtub3dzLXdoYXQteW91LWRvLw==
).
One of my Clients From Content members used what he learned in my
membership to create a new blog post.
The results?
"It has been my best performing blog post so far - almost 3,000
views, plenty of free subscribers, and even paid subscribers for
my newsletter."
Join my membership here (
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) to learn what he learned.
I often tell people the key to improving their writing is to get
more specific.
Here are some good ways to do that (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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No one knows what you do
josh@joshspector.com4/14/2026
Does the name of your product or service speak to the RESULT
buyers get from it?
Here's an example of how to improve your name (
https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h659758szhw43rwonsnh08goo/reh8hohmd8xrkwf2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vbmFtZS15b3VyLXByb2R1Y3QtYWZ0ZXItdGhlLXJlc3VsdC1pdC1kZWxpdmVycy8=
).
Today's email is brought to you by 30 Days of Growth (
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), a free email series featuring 30 ways to grow your newsletter.
These 9 creative ways to squeeze more reading (
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) into your day will come in handy if you're looking to read
more.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to improve the name of your product or service
josh@joshspector.com4/13/2026
I get a lot of questions about how to optimize content for
algorithms.
When to post, whether to use images, how long the content should
be, etc.
But I rarely get asked how to come up with stronger content
ideas.
Focus on the right things.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. A Fill-In-The-Blank Content Starter (
https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/wnh2hghq7d62l6t7/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vZmlsbC1pbi10aGUtYmxhbmstb2YtdGhpcy1zZW50ZW5jZS1iZWZvcmUtY3JlYXRpbmcteW91ci1uZXh0LXBpZWNlLW9mLWNvbnRlbnQv
)
This one-sentence exercise will improve your next piece of
content.
2. How To Help AI Write Like You (
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)
By giving it a personal style guide.
3. The 3-Hour Rule For Getting Creative Work Done (
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)
"Stop assuming that the way to make progress on your most
important projects is to work for longer."
4. How To Use The Van Westendorp Pricing Model To Figure Out How
Much To Charge (
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)
It was designed to map how people perceive price, rather than
asking them to state a single number they would pay.
5. The Four Creator Event Models (
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)
How to figure out which is best for you and your business.
********************
Sources and Sponsors
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*******************
From My Notebook...
*******************
• Giving someone something they don’t want or need isn’t generous
- even if your intentions are pure.
• Can we all agree to stop being boring in the name of being
"professional?"
• Most people don’t have a distribution plan for their content
beyond posting on their own channels - yet they get frustrated
that no one beyond their existing audience sees their content.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/m2h7h5h35xz6xxum/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I was lucky enough to see Bruce Springsteen live this week for
the third time in my life.
It had been about 20 years since I saw him and he's still got it.
As the line in this excellent movie (
https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehp8mz96bxh69274o8a5hndlmm/owhkhqhw9edmz6sv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1EbW1Idm5TMElLTQ==
) said:
"It's like Bruce knows everything I've ever felt, everything I've
ever wanted."
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Are you focused on the right things?
josh@joshspector.com4/12/2026
I bet you already have content that should get you clients.
It just isn’t.
Maybe you’ve published it and it’s underperforming.
Maybe you’re about to publish it and aren't sure it’s strong
enough.
Maybe it's...
• An email you send to people who inquire about your services
• A sales page
• Your email signup page
• Your welcome sequence
• A LinkedIn post
This is the kind of content I can help you improve.
Not by creating more.
But by making what you’ve already written clearer, stronger, and
more effective.
It's a simple process:
You send me what you’ve written → I send back a stronger version.
One client saw the posts I rewrote for him perform 2–3x better.
If you want help improving something you’ve written so it
actually leads to more business, reply to this email and I'll
tell you how I’d approach it.
Want to tell my 30,000 newsletter subscribers about your offer?
Let's make it happen (
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Your course is probably too long.
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SEE YOU TOMORROW!
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Is your content underperforming?
josh@joshspector.com4/10/2026
Before you create your next piece of content, fill in the blank
of this sentence (
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).
Doing so will ensure your content is valuable.
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Is the secret to strong positioning as simple as three sentences?
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) approach.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How one fill-in-the-blank sentence will make all your content more valuable
josh@joshspector.com4/9/2026
I recently rewrote an email for a client who was inviting people
to join a workshop.
There were two simple changes I made that made it much more
likely to work.
First, I made the invitation feel more personal.
I changed the subject line from:
“Invitation: [Workshop Name]”
To:
“You’re invited to an exclusive [Workshop Name]”
And positioned it as an “opportunity” instead of just a workshop.
Second, I flipped the order of the email.
The original led with who it was for… and buried what they’d
actually get.
So I rewrote it to lead with value:
“In 60 minutes you’ll get:”
Then listed three clear outcomes.
This is the kind of thing most people never notice in their own
writing.
Small changes.
Big difference.
If you want help, send me something you’ve written and I’ll let
you know if I can help.
You can promote whatever you want to my 30,000 subscribers with
ads in two issues of my newsletter for just $350.
Reply if you're interested.
This is a pretty good list of six ways to simplify your day (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Two simple changes I made to a client's outreach email
josh@joshspector.com4/8/2026
It probably is if you can't come up with good answers to these
five questions (
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And I've yet to come across anyone who can.
Today's email is brought to you by my Email Templates That Turn
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) for yourself in your work and life.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Is your email welcome sequence punishing your subscribers?
josh@joshspector.com4/7/2026
You don’t need better content.
You need a better version of what you’ve already created.
I see this all the time:
You post consistently.
Share useful ideas.
Have something worth buying.
But...
Still don't get much business from your content.
Which is frustrating because it feels like it should be working.
Usually, your ideas aren't the issue.
It’s how they're written.
Your message isn’t clear enough.
The value isn’t obvious enough.
There’s nothing guiding someone to take the next step.
So your content gets attention…
But not clients.
That’s the gap.
And it’s almost always fixable.
If your content isn’t converting, I’ll rewrite it so it does.
Today's email is brought to you by the email marketing tool I use
(
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Want to know the best time to post on LinkedIn or how often you
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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You don't need better content
josh@joshspector.com4/6/2026
I have availability to help ONE new client improve your written
content and marketing materials.
Here's what's happened for my previous clients (
https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/m2h7h5h35pmxqdtm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWhhdmUtYXZhaWxhYmlsaXR5LXRvLXdvcmstd2l0aC1vbmUtbmV3LWFjdGl2aXR5LTc0NDYyMjU5MDQxNTE4MjIzMzYtVHNMUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
Let me know if you're interested.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. My Secret To Successfully Charging For Content (
https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/7qh7h8h9l7we6etz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXNlY3JldC10by1zdWNjZXNzZnVsbHktY2hhcmdpbmctZm9yLWNvbnRlbnQv
)
The first thing you need to understand is no one pays for
"content."
2. Is Your Content Strategy Incomplete? (
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)
It is if it looks like this.
3. A Question To Ask New Email Subscribers (
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)
Especially powerful when you first launch a newsletter.
4. "Am I A Writer?" (
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)
An exploration of creative identity.
5. Why Ryan Holiday Stopped Spending Money On Advertising (
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)
And what he did with that budget instead.
********************
Sources and Sponsors
********************
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• A must-see resource (
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• The Newsletter Operator (
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) newsletter teaches you how to grow and monetize your
newsletter.
*******************
From My Notebook...
*******************
• Giving people permission to do what they want to do is powerful
- especially when they don’t realize they don’t need permission
to do it.
• When a potential client reads your social posts they should
feel "everyone" like them is hiring you and getting the result
they want.
• If you’re going to link to someone’s social post, leave a
comment on their post telling them you’re going to do so. (Duh.)
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9rxwv6hlhv890vpnbnhn0dxx/p8heh9h460ge53iq/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
If you like music, you'll like my music recommendations
newsletter.
Check it out here (
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).
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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You could be the next one
josh@joshspector.com4/5/2026
Do you have contacts who would like your newsletter but who
haven't joined your email list?
Probably.
Send them this (
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Today's email is brought to you by my Clients From Content
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There's a reason 500+ people have joined it.
"If you're busy, you're doing something wrong.
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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An Email You Can Send To Grow Your Email List
josh@joshspector.com4/3/2026
I recently rewrote a client's home page copy and explained to her
why I did what I did.
Here's how I improved it (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn75pdls6h8vx8m4dsgh2ev88/n2hohvhvqq6x09h6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vNC13YXlzLWktaW1wcm92ZWQtYS1jbGllbnRzLWhvbWUtcGFnZS1jb3B5Lw==
).
Reply to this email if you're interested in hiring me to rewrite
your home page.
Today's email is brought to you by 30 Days of Doin' It (
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).
Even if you don't read the article, at least check out the brand
positioning framework chart in this article (
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) - it's really good.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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4 ways I improved a client's home page copy
josh@joshspector.com4/2/2026
If you ever link to other people's content in your newsletter,
social posts, or website...
You'll find this helpful (
https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm/vqh3hrho0llgk3ug/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMy13YXlzLXRvLWdldC1tb3JlLW91dC1vZi1saW5raW5nLXRvLW90aGVyLXBlb3BsZXMtY29udGVudC8=
).
Do you have any content or marketing materials you'd like me
rewrite for you to make them more effective?
Reply to this email and I'll give you details about how my
writing partnership service works.
One client just had a post I rewrote for him go from getting a
couple hundred views to 53,000 in one week.
This breakdown of the 7 most common blog post archetypes (
https://a2b30467.click.convertkit-mail4.com/4zuev3nvnpcehplo34nhxh6md468mf5hndlmm/dpheh0he6vv57qfm/aHR0cHM6Ly93d3cuYW5pbWFsei5jby9ibG9nL3R5cGVzLW9mLWJsb2ctcG9zdHM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
) and exactly what they should look like is a great resource.
You can use it for social posts too.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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3 things to do the next time you link to someone else's content
josh@joshspector.com4/1/2026
You don't have to give your content away for free.
But if you plan to charge for it, you better do this (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/reh8hohmdkl3gef2/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vdGhlLXNlY3JldC10by1zdWNjZXNzZnVsbHktY2hhcmdpbmctZm9yLWNvbnRlbnQv
).
Today's email is brought to you by the simple sales page format I
use (
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) to drive thousands of sales of my products, services, and
membership.
There are some great recommendations here on how to reclaim your
attention (
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).
(via Matt Rutherford (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxq44xqf6h6wnnpzqslhom377/x0hph6he2kvp56b5/aHR0cHM6Ly93d3cubWF0dHJ1dGhlcmZvcmQuY28udWsvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My secret to successfully charging for content
josh@joshspector.com3/31/2026
It is if it looks like this (
https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww/08hwh9h2eq47m7cl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vaXMteW91ci1jb250ZW50LXN0cmF0ZWd5LWluY29tcGxldGUv
).
Today's email is brought to you by a free email course that shows
you how to figure out if anyone is interested in your idea (
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) before you invest a lot of time and effort into bringing it to
life.
Did you know LinkedIn now has TWO different algorithms?
This 7-minute podcast episode (
https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3do82pu2hdn2l2qmh7h4g2ww/e0hph7h7v5znk5i8/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMFVaUFZHcnl5ZjE4b3E1SW5qVWlFTT9zaT1OMlhHNzlEOVFaUzUxTmo0ZENVZVl3
) is worth a listen if you want to better understand what
determines reach on the platform these days.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Is your content strategy incomplete?
josh@joshspector.com3/30/2026
I was driving with my wife and 3-year-old daughter.
My wife said something and I replied, "You’ve got a lot going
on."
My daughter: "I’ve got a lot going on too."
Me: "You’ve got a lot going on?"
My daughter: "Yeah, I’m a serious businesser."
She sure is.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. The Sales Page Creator (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/l2hehmhl2wv6got6/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8=
)
My new training gives you a simple, proven way to create a sales
page that converts, delivered in one 52-minute video.
You can get it at the link above for $49.
Or, join my membership (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/dpheh0he6rw83eam/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
) for as little as $99 to get it plus 20 more trainings I've
published.
2. Three Questions You Need To Answer About Your Newsletter (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/owhkhqhw95lgz5iv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMy1xdWVzdGlvbnMteW91LW5lZWQtdG8tYW5zd2VyLWFib3V0LXlvdXItbmV3c2xldHRlci8=
)
Unfortunately, most newsletter creators struggle to answer them.
3. 6 Lessons From The New Media Summit (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/p8heh9h4685gvmiq/aHR0cHM6Ly9jcmVhdG9yZGlhcmllcy5iZWVoaWl2LmNvbS9wL3RoZS1jcmVhdG9yLWZvdW5kZXItZGl2aWRlP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
Including the importance of personality-driven content, long-form
assets, and building a business that doesn't solely rely on you.
4. The 4 Key Numbers Every Creator Business Owner Needs To Know (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/6qheh8hlr06nqeuo/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3JvYmJ5bWlsZXNfdGltZS1mb3ItYS1yYW50bm90LWRpcmVjdGVkLWF0LXlvdS1idXQtYWN0aXZpdHktNzQ0Mjk3NDU3MDkwMDQ1NTQyNC1Vbm5mP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
)
Chances are you're foggy on some of these. (I have to admit I am
too).
5. Five Marketing Changes A Successful Marketer Made This Year (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/25h2hoh39n045kt3/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1OS3JZLVFLOVE3MA==
)
Including an increased emphasis on low-ticket offers and
transformation.
********************
Sources and Sponsors
********************
• Tell my 30,000 newsletter subscribers about your offer for just
$350: Reserve your ad here (
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).
• My LinkedIn Experts' Playbook (
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) shows you how to get more buyers, reach, and engagement from
the platform in 83 minutes.
• Feel called to build something meaningful but unsure it’ll
work? Learn how to find out if real buyers exist before going all
in. Free 5-day course (
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)
*******************
From My Notebook...
*******************
• A question I’m considering: Do I want my writing to support my
business or my business to support my writing?
• What you want is a moving target.
• The more you accept things can’t always be good, the more
likely you are to feel like things are good.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/m2h7h5h35w0ek8bm/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
"Clutter is just nostalgia, unedited."
This made me want to do a little decluttering (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvdwroa8h8op7envhlhz8q22/e0hph7h7v5w49qu8/aHR0cHM6Ly93d3cudGhlbWluaW1hbGlzdHMuY29tL3VuZWRpdGVkLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
).
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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"A serious businesser"
josh@joshspector.com3/29/2026
If you do any kind of creative work...
You need to read this (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88/8ghqhohodqr6q6sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl95b3UtY2FuLWJlLWJvYi1keWxhbi1hbi1pZGVhLWV2ZXJ5LWNyZWF0aXZlLWFjdGl2aXR5LTc0NDEyOTgzOTY4ODUzODUyMTctS1NGQz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
Today's email is brought to you by a way to improve the
conversion rate of your sales page (
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) in 52-minutes.
"If you want to earn money from your newsletter, don’t start with
the technology or the publishing frequency. Start with the
question: What’s my focus, and who is it for?"
This is a good read for anyone with a newsletter (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn28dg5a6h8vzz97vagh2ev88/l2hehmhl26xm6xc6/aHR0cHM6Ly9qYW5lZnJpZWRtYW4uY29tL3RoZS1uZXdzbGV0dGVyLW1hcmtldC1oYXMtYmVjb21lLWNyb3dkZWQtYnV0LW1vc3Qtb2YteW91ci1jb21wZXRpdGlvbi1pcy1lYXN5LXRvLWJlYXQvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)...
Or thinking about starting one.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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You can be Bob Dylan
josh@joshspector.com3/27/2026
Here's my new favorite way to answer that question (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/z2hghnhe6p4pdzip/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby15b3UtdGhpbmstaXQtY2FuLXdvcmstaS1qdXN0LWZpZ3VyZWQtYWN0aXZpdHktNzQ0MDU2Nzg4ODk0NTcwMDg2NC1WTjZ3P3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
) when someone wants to know if their project is likely to
succeed.
Today's email is brought to you by a newsletter that shows you
how to get more exposure for your ideas (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/x0hph6he29r9n8t5/aHR0cHM6Ly9lbWFudWVsYmFnZXJha2lzLnN1YnN0YWNrLmNvbS9zdWJzY3JpYmU_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
).
If you have an email list, I’ve got something for you.
Picture this:
You send me an email with links to the following:
• Your email list signup page
• Your welcome email (or sequence)
• A promotional email you plan to send
• A social post you plan to publish to promote your email list
I edit/rewrite all of them to make them stronger.
When I send you the revised versions, I also explain why I made
the changes I made so you can learn from it for future reference.
And I send you 8 ideas for future content your audience will
love.
A month later, everything is working better for you.
• You’re converting more people into subscribers.
• You’re converting more of your subscribers into buyers.
• You’re creating stronger content in less time.
Interested?
Reply to this email and I'll give you more details.
PS: I did a version of this recently with nonprofit consultant
Jordana Merkin (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq56rq4cmhr2g5o03f3he4qww/58hvh7hgxkvk50i6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2pvcmRhbmEtbWVya2luLw==
).
Here’s what she said about the experience:
“Josh provided excellent feedback on my email newsletters and
I've been able to make actionable changes as a result.
I'm a nonprofit messaging and copywriting specialist, but it's
always harder to do for yourself what you regularly do for your
clients.
Having an outsider's perspective like Josh's has been incredibly
clarifying and I really appreciate his guidance and perspective.”
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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"Do you think it can work?"
josh@joshspector.com3/26/2026
The success of your newsletter largely depends on your ability to
clearly answer three questions.
Here's how I answer them for this newsletter (
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).
It's great to see so many people buying my Sales Page Creator (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/6qheh8hlrldmv0ho/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8=
).
But even better to hear from buyers like consultant Caitlin
Rozario (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/58hvh7hgxgzrpqs6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2NhaXRsaW4tcm96YXJpby8=
) who bought it yesterday and said this:
"I am so thrilled.
I've literally spent the last few days tearing my hair out over
my sales page – every time I thought I was getting somewhere it
felt like I was descending into madness.
When I got your email, the price point and the fact it was just
an hour workshop made it a no-brainer.
This has given me the clarity I needed, and in such a short time!
While I bought it for my high-ticket corporate workshops offer,
I'm also putting a low-ticket D2C workshop offer live this
evening and I can see EXACTLY how it will work for that as well."
Get it here (
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).
As far as 15-minute content strategies go, this is a pretty good
one (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhk629eluphwg7l86ps6h3nlxx/qvh8h7hdwd09gpbl/aHR0cHM6Ly9zdWJzdGFjay5jb20vQGxhc3psb2Nzb21vci9ub3RlL2MtMjIyNDk4MDQ0P3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
).
(via Minimalist Hustler (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My answers to the 3 most important newsletter questions
josh@joshspector.com3/25/2026
Is your sales page leaving money on the table?
The Sales Page Creator (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5pgoqsmhr2gzr4vh3he4qww/kkhmh6hnwlll0qfl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc2FsZXNwYWdlY3JlYXRvci8=
) shows you how to fix that.
It gives you a simple, proven way to create a sales page that
converts, delivered in one 52-minute video.
Use it to improve your existing page or create a new one from
scratch.
It was previously only available to my paid members, but today
I'm making it available for individual purchase.
To celebrate its launch, I’ve got a special offer for you:
Get it for just $29 if you buy in the next 24 hours.
(The price goes up to $49 tomorrow.)
Learn more and get it here (
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).
Let me know if you have any questions - thanks!
PS - Here's what nonprofit and associations consultant Linda
Howard said about it:
"I often HATE sales pages because I have to scroll and scroll to
find the info I want and I just keep seeing the same things
repeated over and over in different words, which really
frustrates me.
But this training and Josh’s sales pages are simple, clear and
compelling. And easy!"
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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24-Hour Offer: The Sales Page Creator
josh@joshspector.com3/24/2026
All the tactics in the world won't help you get what you want
from your content until you grasp these 11 concepts (
https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww/wnh2hghq7r85o9h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl95b3VyZS1ub3QtYS10YWN0aWMtYXdheS1mcm9tLWdldHRpbmctd2hhdC1hY3Rpdml0eS03NDQwNDIzODIxNDY1MjUxODQwLTk2R08_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
).
Today's email is brought to you by a newsletter that helps
designers grow their career (
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).
No one cares how much effort it took you to do something.
Whether something is worth paying for or not has NOTHING to do
with the time and effort put into it by the creator.
Buying decisions are made based on the perceived value to the
buyer.
“Costs” to a creator are meaningless to buyers.
I can spend 5 minutes creating something more valuable than what
someone else may spend 5 months creating and buyers will buy the
more valuable one.
Not the one that took longer to create.
Don’t confuse the level of your investment into a product or
service with that product’s value.
This trips people up in both directions.
Don’t charge more than something’s worth because it was hard for
you to create.
Don’t undercharge for something because it was easy for you to
create.
Charge based on value, not investment.
Join the conversation about this idea here (
https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3dz792u2hdn55w4ds7h4g2ww/m2h7h5h35owgnnsm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9uby1vbmUtY2FyZXMtaG93LW11Y2gtZWZmb3J0LWl0LXRvb2steW91LWFjdGl2aXR5LTc0NDExNzAwMTEwMjI1OTQwNDgtNmRzaj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The 11 concepts that matter most
josh@joshspector.com3/23/2026
"The moment you begin apologizing for how you manage your time,
you are essentially apologizing for your priorities, which means
apologizing for your life."
- Maria Popova
We all probably do a little too much apologizing these days.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. What $95 Got Me When I Boosted A LinkedIn Post (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/58hvh7hgx9rp2zt6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXNwZW50LTk1LXRvLWJvb3N0LWEtbGlua2VkaW4tcG9zdC1sYXN0LWFjdGl2aXR5LTc0Mzc1Mzc0NTgyNDc5MDExODQtZFQ5cj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
And why I'm doing it again.
2. How Your LinkedIn Profile Helps Your Posts Get Seen (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/25h2hoh39okrwof3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2pvZGllLWNvb2tfanVzdC10YWxrZWQtdG8tbGlua2VkaW5zLXZwLW9mLXRydXN0LWFib3V0LWFjdGl2aXR5LTc0Mzk2Nzk1MTM3MjgzODkxMjAtT1hveT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
An interesting connection between what your profile says and the
reach the algorithm gives you.
3. A Breakdown Of A Successful Newsletter Welcome Sequence (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/m2h7h5h35ndkzdam/aHR0cHM6Ly93d3cudGVsbGEudHYvdmlkZW8vdG9tLWFsZGVyLW9uYm9hcmRpbmctd2Fsa3Rocm91Z2gtaGFwcHktc3Vic2NyaWJlcnMtbG0tMS02cTcx
)
This 6-minute video shows you exactly what one successful
newsletter publisher is doing.
4. 11 Tips For Keynote Speakers (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/dpheh0he67lznpum/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2pheWFjdW56b19pdmUtYmVlbi1hLXBhaWQta2V5bm90ZS1zcGVha2VyLXNpbmNlLTIwMTUtYWN0aXZpdHktNzQ0MDM4MTk5MDUxNzc4ODY3Mi1RMmttP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
)
Including what to put in your bio, how to plan your talk, and how
to set your price.
5. How To Launch A Substack In 5 Steps (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/owhkhqhw9823dzcv/aHR0cHM6Ly9kaWNraWVidXNoLnN1YnN0YWNrLmNvbS9wLzUtc3RlcHMtdG8tbGF1bmNoLWEtbmV3LXN1YnN0YWNrP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
Including how to position your newsletter, come up with issue
ideas, and drive traffic with Substack notes.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) to reach my 30,000 subscribers for just $350.
• The Design Leadership Dispatch (
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) newsletter helps designers grow their career.
• The Emanuel's Ideas newsletter (
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) will help you turn your ideas into original visuals that
resonate with your ideal audience.
• The Email Intelligence newsletter (
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) covers the latest in email newsletter publishing and marketing
news.
• The Creatorboom newsletter (
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) features resources to help you start and grow your online
business.
• My LinkedIn Experts' Playbook (
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) is a one-hour video where I teach you how to get more clients,
engagement, and reach on the platform.
*******************
From My Notebook...
*******************
• If they can’t afford your service, they’re the wrong person for
your service.
• Nothing is actually “worth” anything. Everything is “worth”
what you’re willing to pay for it.
• What if instead of setting out to create the best product or
service, you tried to create the EASIEST product or service?
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hlvv730b8h8ol0pnrulhz8q22/9qhzhnhdw2okmda9/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I'm launching a free newsletter to help you find good music.
Sign up here to get it (
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).
First issue coming soon.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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You don't need to apologize
josh@joshspector.com3/22/2026
It's amazing how many people are using multi-email welcome
sequences when people join their list and yet...
None of them can give me a good answer to these 5 questions (
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).
Do you have an email list?
Do you want to send one email and turn more of your subscribers
into buyers?
Send one of these (
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).
"Within a few minutes, I had two sales." - Digital marketing
strategist Denise Wakemen (
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)
Here are some simple ways to declutter your life (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I've yet to find someone who can answer these questions
josh@joshspector.com3/20/2026
Emanuel Bagerakis (
https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/x0hph6he2dvxp3u5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2VtYW51ZWwtYmFnZXJha2lzLw==
) (who happens to be in my membership (
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)) recently offered to create some custom visuals for one of my
LinkedIn posts.
The result is pretty cool (
https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh89lov9i3hg3ww6ngfghm4vqq/g3hnh5hm9o8xl5br/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81LXdheXMtdG8tZ3Jvdy15b3VyLWF1ZGllbmNlLWFjdGl2aXR5LTc0Mzg5NjU1MzMyNDY2MTk2NDktYXJYZD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
He does great work and I recommend you hit him up if you'd like
him to help you too.
Would you like me to promote your work to the 30,000 subscribers
who read this newsletter?
Let's make it happen (
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) (twice!) for just $350.
Want to see how a newsletter sales guy successfully uses
LinkedIn?
Check out his approach (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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An example of what visuals can do
josh@joshspector.com3/19/2026
Try this (
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).
It's magic.
And you'll feel a LOT better about yourself too.
Do you realize for as little as $99 you can get access to 20+
training videos I've created to help you get more business from
the content you create?
Check out my Clients From Content membership here (
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).
"Josh always provides tremendous value and actionable advice. He
overdelivers every time." - Mike Thurlow (
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)
Is speed the ultimate weapon in business?
Here's how to find out (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The next time you're waiting for something...
josh@joshspector.com3/18/2026
Your answer to this question (
https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hp23e23b5h2dkqr4ninhl6mvv/7qh7h8h9l8pw6qcz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0cy1zb21ldGhpbmctZXZlcnlvbmUtaW4teW91ci1pbmR1c3RyeS1hY3Rpdml0eS03NDM4MjUxODAwMzY2OTY4ODMyLWxjR0g_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
) will inspire a powerful piece of content for you.
Today's email is brought to you by a free workshop that shows you
how to scale your newsletter (
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) to 1,000 subscribers and $10k/month in 90 days.
Are you leaving money on the table with your approach to pricing?
Maybe.
This 46-minute video will teach you how to price the client, not
the job (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Here's a content idea for you
josh@joshspector.com3/17/2026
Here's exactly what I got from it (
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).
And why I'm going to do it again.
Today's email is brought to you by a free 118-page case study
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SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I spent $95 to boost a LInkedIn post last week
josh@joshspector.com3/16/2026
Great stuff is happening in my Clients From Content membership
community:
• A member's getting help to improve his blog post
• We're sharing ways to capitalize on a LinkedIn comment that
gets a lot of impressions
• I revealed how I'm growing my writing partnership service
including a look at the emails I send to potential clients and my
price structure
Learn more and join 300+ other members here (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/owhkhqhw9k94n8bv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
).
As member Rob Roseman (
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) said:
"Five minutes of talking about your business with Josh is worth
the cost of an entire year’s subscription."
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. 17 Ways To Improve Your Content Strategy (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/p8heh9h46369dziq/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjE=
)
Every tip I published in January compiled into one 28-minute
podcast episode.
2. 5 Opening Sentences I Wrote For My Clients' Content (
https://a2b30467.click.convertkit-mail4.com/lmupe2oeonsmhn2l9l8a6h8v7792vigh2ev88/x0hph6he2r2nzet5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS13ZWVrLWktaGVscC1teS13cml0aW5nLXBhcnRuZXJzaGlwLWFjdGl2aXR5LTc0MzU3MjQzMTc4NjAwNjExODQtdGFfUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
Use them as "inspiration" for your own.
3. What Happened When A Company Ungated All Its Content (
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)
Spoiler alert: It worked REALLY well.
4. How To Prevent People From Forgetting Your Message (
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You need to say it more often than you think.
5. Change One Thing At A Time (
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This is a smart approach to launching something - especially if
you struggle with perfectionist tendencies.
********************
Sources and Sponsors
********************
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*******************
From My Notebook...
*******************
• You’re afraid to quit social media because it will make you
feel invisible. The irony is that nothing makes you feel more
invisible than being ON social media.
• We tend to start our day by asking, “What do I need to do
today?” Maybe “What do I want to do today?” is a better place to
start?
• Some people want to become better writers. Some want to get
better results from their writing. Those aren’t necessarily the
same thing.
See more of my notebook here (
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).
**************************
My Final Words Of The Week
**************************
Want a free weekly newsletter from me with recommendations of
good music?
Subscribe here to check it out (
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).
If 50 people subscribe, I'll launch it.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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There's magic happening in there
josh@joshspector.com3/15/2026
I’m thinking of starting a weekly newsletter to help you discover
good music.
Each week I’ll send a few recommendations of albums, playlists,
or songs worth a listen.
All genres. All eras.
Free.
But I’m only going to do it if people want it.
So…
Subscribe here if you want to check it out (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxggepu6h9l73lnlbnhxeo44/vqh3hrho0xdepwcg/aHR0cHM6Ly9qb3Noc3BlY3Rvci5raXQuY29tL3VuZWFydGhlZA==
).
If at least 50 people subscribe, I’ll launch it.
Thanks!
Josh
PS - Forward this to any other music fans you know who may be
interested - thanks!
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Do you want this?
josh@joshspector.com3/14/2026
The opening line to a piece of content is the most important line
in a piece of content.
Here are five I wrote recently for my writing partnership
clients (
https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6lozezbzhwrvlm46bnh08goo/reh8hohmd90e32i2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS13ZWVrLWktaGVscC1teS13cml0aW5nLXBhcnRuZXJzaGlwLWFjdGl2aXR5LTc0MzU3MjQzMTc4NjAwNjExODQtdGFfUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
Speaking of which...
Reply to this email if you'd like to know more details about how
I can work with you as your writing partner.
"I previously dropped $5K on a specialized LinkedIn 6-month
program which didn’t deliver the same succinct knowledge,
guidance, and action-plan that Josh provided.
I’m blown away by Josh’s ability to boil down the complexity and
package it up in an easy-to-digest way.
So much value jammed packed into this short hour."
That's what product designer Melissa Carmichael (
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) said about my LinkedIn Experts' Playbook.
Learn how to get more clients, reach, and engagement from
LinkedIn here (
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).
You might be surprised to hear what Tim Ferriss now believes (
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) after spending 20 years trying to optimize everything.
(via Carlos Rosario (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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5 opening lines I wrote recently
josh@joshspector.com3/13/2026
But not only should it not make you feel icky - it should make
you feel proud (
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).
Here's what happened when Jennifer Jones (
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) bought my Email Templates That Turn Subscribers Into Buyers:
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Within 3 minutes of sending an email based on one of the
templates, I had a reply from someone who hasn't ever clicked a
link or replied to an email."
Get the templates here (
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This collection of advanced list growth and monetization
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) includes tips on what to do with your thank you page and what
happens when you email subscribers more often.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A client told me this makes them feel "icky"
josh@joshspector.com3/12/2026
So stop downplaying your credentials (
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).
Today's email is brought to you by a way you can get 1-1 help
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).
(via Minimalist Hustler (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Your messaging won't be audited by the IRS
josh@joshspector.com3/11/2026
My new podcast episode (
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) features a bunch of my most valuable content strategy advice in
one 28-minute listen.
Here's the rundown so you can jump to whatever interests you:
3:00 - New Year, New You (or maybe not?)
3:38 - How I Edit A Client's Writing
4:53 - The 7 Words That Defined My Year
9:03 - How To Overcome Your 11 Excuses
11:48 - How I Write 5 Newsletter Issues In An Hour
13:09 - 10 One-Sentence Principles To Keep In Mind
14:14 - Always Assume Success
16:14 - A Lesson From My Favorite David Letterman Photo
17:15 - Overrated/Underrated: LinkedIn Edition
18:38 - The Post Boosting Scorecard
20:05 - What To Send To A New Follower
21:15 - A Different Way To Approach Marketing
22:23 - 10 Opening Lines For Your Content
23:43 - Is Social Media Already Dead?
24:25 - A Crazy Newsletter Experiment
26:09 - 13 Things I Believe About You
Listen here (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Every bit of advice I shared in January
josh@joshspector.com3/10/2026
There are MUCH more important metrics (
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) when it comes to your email list.
Today's email is brought to you by a free blueprint that shows
you how to build a newsletter that earns $10k/month (
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) based on how other successful creators have done so.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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It doesn't matter how many email subscribers you have
josh@joshspector.com3/9/2026
Every once in a while I come across an article I wind up sending
to a bunch of people later that week.
This is one of those (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/g3hnh5hmrqonw7fr/aHR0cHM6Ly9hbWVsaWF3aWxzb24uc3Vic3RhY2suY29tL3AvaS1zcGVudC15ZWFycy1zZWFyY2hpbmctZm9yLW15LWNhbGxpbmc_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
).
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. Three Ways To Come Up With A Great Content Idea (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/n2hohvhvm75g0gi6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tb3N0LWNvbnRlbnQtaXMtbWVkaW9jcmUtYmVjYXVzZS10aGUtaWRlYS1hY3Rpdml0eS03NDMzOTIxNjcxNTkxNDQwMzg0LVRVSWE_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
)
They work with any niche or target audience.
2. A Huge Mistake Free Newsletters Make (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/wnh2hghqn0v463h7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWRvLXRoaXMtaS0xMDAtYmVsaWV2ZS1mb3JjaW5nLXBlb3BsZS1hY3Rpdml0eS03NDM1MDAzNTU2ODAzMzc1MTA1LWRBdUk_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
)
Please stop doing this.
3. 12 Pricing Lessons Learned From 13 Years As A Freelancer (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/8ghqhohozrp3nlck/aHR0cHM6Ly93d3cuZnJlZWxhbmNlY2FrZS5jb20vYmxvZy8xMi1wcmljaW5nLWxlc3NvbnMtbGVhcm5lZC1mcm9tLTEzLXllYXJzLWFzLWEtZnJlZWxhbmNlcj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
)
Including what pushback on price reveals, a false assumption
about clients, and the best questions to ask a potential buyer.
4. How To Use A Reference Point To Drive More Sales (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/vqh3hrholw34rosg/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZDB1ZWgwaG82b3h6bWJrNHh4NjRvdHoycnpwNDlobGgwd3gyeD9ja19zdWJzY3JpYmVyX2lkPTE4MTE2NzcyOTImdXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
)
Based what KFC did to boost sales by 56%.
5. How To Avoid The Creative Isolation Trap (
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)
What to look for when looking for your people.
(By the way, if you like my newsletter you'll probably find your
people in my membership community (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/e0hph7h76rweomb8/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
).)
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) to reach my 30,000 subscribers for just $350.
• Free workshop: Build a $10k/month newsletter in 90-days (
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). Launch your newsletter, scale to 1,000 subscribers, and
convert readers into customers.
• My LinkedIn Experts' Playbook (
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) shows you how to get more clients, reach, and engagement on the
platform.
• 30 Days of Doin' It (
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) helps you build one habit in one month.
• The Storythings newsletter (
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) helps you become a better storyteller.
*******************
From My Notebook...
*******************
• What you do most of the time is more important than what you do
all of the time.
• Maybe every writer should have a podcast where they simply read
their writing?
• Being honest will save you a lot of time.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/reh8hohm46v7r5s2/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
So this is why everything's so messed up (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2652ngcqhp08op9qarhg5emm/l2hehmhlexv496t6/aHR0cHM6Ly92aW1lby5jb20vMTE2ODQ2ODc5Nj91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
)!
(Warning: That video may crack you up.)
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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This was one of those weeks
josh@joshspector.com3/8/2026
Publish a post like this (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww/7qh7h8h9q2x3v5tz/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS93aGVuLXlvdS1mb2xsb3ctc29tZW9uZS1uZXctb24tc29jaWFsLW1lZGlhLXBvc3QtYWJvdXQtaXQv
).
Would it be worth $49 to you to develop a new habit in 30 days?
If the answer is yes, then I made this for you (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qx03fmhr2mrnm9u3he4qww/owhkhqhwpm053vuv/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw==
).
If you want to grow your business, try setting up a proactive
dashboard like the one outlined in this 4-minute video (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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When you follow someone new...
josh@joshspector.com3/6/2026
This is one of my biggest pet peeves (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/3ohphkh3052g9rhr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWRvLXRoaXMtaS0xMDAtYmVsaWV2ZS1mb3JjaW5nLXBlb3BsZS1hY3Rpdml0eS03NDM1MDAzNTU2ODAzMzc1MTA1LWRBdUk_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
) when it comes to free newsletters.
If you do it, it's hurting you more than you realize.
Today's email is brought to you by the email marketing tool I use
(
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) for my newsletter and business.
A ranking of 5 albums I listened to this week:
1. Exodus (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/reh8hohm4l3zvqf2/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzY1NUtsaktJWGw0MmZpTkRNS2l2Ylk_c2k9UDRRNVFmb3lSdTZfNTltRGNOVFBsUQ==
) by Bob Marley (1977)
A classic with a few songs I’ve heard a million times before.
But my favorite song on the album is Turn Your Lights Down Low
which gets a lot less attention (outside of a great Lauryn Hill
cover that came out years later).
2. The Romantic (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/vqh3hrhol9vr3eag/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzd2STRpVHhEbWdFTjYzbGlRSFBFWDE_c2k9eFVYNHkxLVVUNXV3V21BdThzUW42dw==
) by Bruno Mars (2026)
Pop. Latin. Funk. Soul. R&B. Ballads.
Bruno’s one of those rare artists that can seemingly do anything
(and everything).
There are no “bad” songs among the 9 on this album and even the
ones that weren’t my favorites sound like hits.
I’m also a sucker for horns.
3. The New Abnormal (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/dpheh0hev9onwdbm/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzJ4a1pWMkhsMU9taThyazJEN3Q1bE4_c2k9SmR3R3RJQXRUQjJPSVdUakdabU1KZw==
) by The Strokes (2020)
I don’t remember hearing a lot about this when it came out
probably because we were all too busy trying not to catch COVID.
Anyway…
I liked this album way more than I expected to since I wasn’t a
huge fan of the band in the first place.
But this had an unexpected 80s feel including some stuff that
vaguely reminded me of The Cure.
It’s really good and I’ll listen to it again at some point.
4. Black Pumas (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/owhkhqhwpm6dldiv/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzRLSkd5cEJVZTdBTmlidHJpMW1zVWU_c2k9WUZUR1k1NkFUaVc1MUNmSURLRWlUZw==
) by Black Pumas (2019)
“Colors” is a great song. The rest of this is just a bunch of ok
songs.
A little disappointed by it because I had higher expectations.
5. The Fall-Off (
https://a2b30467.click.convertkit-mail4.com/mvue7vz7z8c5hq5qgn0cmhr2m8o9nc3he4qww/z2hghnhen2kxrvfp/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2FsYnVtLzRqSTlTVTFHbXBJVmhITXVZWnV2WDc_c2k9Ym9zMXJFVm9Sdml6REZsd2F2d2x4dw==
) by J. Cole (2026)
I want to like J. Cole.
I like what he represents and he’s clearly a good rapper.
But…
The music is monotonous and boring which is an issue I find with
so much new hip hop these days.
I was ready for this one to end almost as soon as it began.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Don't do this
josh@joshspector.com3/5/2026
If you ask your audience the 3 questions I suggest in this
3-minute video (
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), you'll unlock the ability to create more content your audience
will love.
Today's email is brought to you by my membership (
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) which gives you the opportunity to get 1-1 help from me
whenever you want it for just $299 a year.
This is one of the simplest and most obvious ways I've seen to
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) and yet...I had never done it before reading this.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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These 3 questions are gold
josh@joshspector.com3/4/2026
The value of figuring out what you don't want (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnxpz7pc6h9l889gginhxeo44/g3hnh5hmrwpod9fr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGVuLWktd2FzLWEtanVuaW9yLWluLWNvbGxlZ2UtaS1oYWQtYS1mdWxsLWFjdGl2aXR5LTc0MzQyODQxOTEwMTk2MzA1OTItS28taj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
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).
A collection of 15 emails you can copy, paste, and send to your
list to surface more leads and buyers.
Here's a free collection of presentation decks (
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) you can browse for inspiration to create more effective slides.
(via Delightful (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Never underestimate...
josh@joshspector.com3/3/2026
Try doing these three things (
https://a2b30467.click.convertkit-mail4.com/e5ulpzkpkxu7hl6xnvlb8h8og7dleulhz8q22/x0hph6heo2o4g2c5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9tb3N0LWNvbnRlbnQtaXMtbWVkaW9jcmUtYmVjYXVzZS10aGUtaWRlYS1hY3Rpdml0eS03NDMzOTIxNjcxNTkxNDQwMzg0LVRVSWE_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
) to create better-than-mediocre content.
My Clients From Content membership (
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) now includes a private member community where I just revealed
every detail about my new writing partnership service including
the exact email I send to potential buyers.
Join today to connect with me and other members sharing what's
working for them and helping each other.
This collection of 875 personal websites (
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) is a fun and inspiring site to browse.
(via Seth Werkheiser (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to avoid creating mediocre content
josh@joshspector.com3/2/2026
Lots of people say:
"You can do anything you want."
It’s a shame more don’t say:
"You can STOP doing anything you want."
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. The 10 Things A Person Needs To Believe To Buy From You (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/owhkhqhwppq0ndiv/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81My1wZW9wbGUtYm91Z2h0LXByb2R1Y3RzLW9yLXNlcnZpY2VzLWZyb20tYWN0aXZpdHktNzQzMTc0NjM3MTUyODk3ODQzMi1fbk9ZP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
)
A commenter called this "one of the most honest and comprehensive
lists I've read in a long time."
2. How To Avoid The Blue Ocean Messaging Mistake (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/p8heh9h4mmqpdwiq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2FubmllZnJhbmNlc2NoaV9tZXNzYWdpbmdzdHJhdGVneS1wb3NpdGlvbmluZy1jb2FjaGluZ2J1c2luZXNzLWFjdGl2aXR5LTc0MzIxMDEyMDI3MDE1NzAwNDktUm1QWj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
Is there such a thing as too much differentiation?
3. 26 Useful Concepts For 2026 (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/kkhmh6hnrrxoeoal/aHR0cHM6Ly93d3cuZ3Vyd2luZGVyLmJsb2cvcC8yNi11c2VmdWwtY29uY2VwdHMtZm9yLTIwMjY_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
)
Important things to keep in mind about social media, content, and
communities.
4. Letters To A Young Creator (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/qvh8h7hdzzkl2gil/aHR0cHM6Ly9sZXR0ZXJzLnN0ZXZlam9ic2FyY2hpdmUuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
)
A collection of creative people share their expertise.
5. How To Use A One Line A Day Journal (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/9qhzhnhd005e36t9/aHR0cHM6Ly9yeWFuaG9saWRheS5uZXQvb25lLWxpbmUtYS1kYXkvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
I might have to try this.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) to reach my 30,000 subscribers for just $350.
• The Storythings newsletter (
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) helps you become a better storyteller.
• The Chicken Shed Chronicles newsletter (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/reh8hohm446ovqb2/aHR0cHM6Ly90aGVkb2xlY3R1cmVzLmNvbS9jaGlja2VuLXNoZWQvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
) is a hub for ideas and inspiration.
• The Recomendo newsletter (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/8ghqhohozzr7pohk/aHR0cHM6Ly93d3cucmVjb21lbmRvLmNvbS8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
) is a fantastic collection of cool stuff.
• My Email Templates That Turn Subscribers Into Buyers (
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) is an easy way to get more revenue from your existing email
list.
*******************
From My Notebook...
*******************
• More buyers isn't the only way to scale. Higher-price buyers
work too.
• There’s no shortage of bad ads leading to bad sales pages that
promote bad products.
• When it comes to “social media” people often put too much
emphasis on the media part and not enough on the social part.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rpmwrslhorzmwd5c8hnprgg/dpheh0hevvp2wdfm/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I’ve been thinking a lot about the word “unearthed.”
The definition:
“To discover (something hidden, lost, or kept secret) by
investigation or searching.”
It’s a big part of what I do, what I enjoy, what I’m good at, and
the value I provide to others.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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What a difference a word makes
josh@joshspector.com3/1/2026
My approach is different than most (
https://a2b30467.click.convertkit-mail4.com/5qu7ve9v98a7hnq4o5nf6h9lww9vmsnhxeo44/e0hph7h76mmkq5t8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1qb2ItaXMtdG8tZHJpdmUtdGhlLWNsaWNrLXdoZW4taXQtY29tZXMtYWN0aXZpdHktNzQzMjgyNzE4OTM5OTU2MDE5Mi1wVWJNP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
).
Speaking of newsletter sponsorships...
You can reach my 30,000 subscribers TWICE for just $350.
And I'll even write the copy for your ad.
Let me know if you're interested.
Is the era of the individual empire (
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) here?
Gary Vaynerchuk thinks so.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How I think about newsletter sponsorships
josh@joshspector.com2/27/2026
It's insane to publish a newsletter that features ONLY your own
content.
Here's why (
https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/e0hph7h7653e6va8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pdHMtaW5zYW5lLXRvLXNlbmQtZW1haWxzLXRoYXQtb25seS1pbmNsdWRlLWFjdGl2aXR5LTc0MzI0NDgyNzk4NDc1NTkxNjgtV09uLT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
Today's email is brought to you by the new private member
community I added to my Clients From Content membership (
https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/7qh7h8h9q328q5tz/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
).
There are conversations going on in it where members are getting
help with their offers, messaging, LinkedIn profiles, workshops,
and more.
Plus, I'm sharing exclusive stuff in there and members are
connecting with each other to do cross-promotions and help each
other out.
I hope you'll join us if you're interested.
Here's Alex Hormozi's take on what has value in the age of AI (
https://a2b30467.click.convertkit-mail4.com/27ul24626kuoh86me23b3hg3m96v5aghm4vqq/owhkhqhwp5mnpvcv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1HaVZMTDZGNnR4MA==
) as explained in a 5-minute video.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Why WOULDN'T you do this?
josh@joshspector.com2/26/2026
They bought from me because they believed these 10 things (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx/p8heh9h4mxeveehq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl81My1wZW9wbGUtYm91Z2h0LXByb2R1Y3RzLW9yLXNlcnZpY2VzLWZyb20tYWN0aXZpdHktNzQzMTc0NjM3MTUyODk3ODQzMi1fbk9ZP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
).
Today's email is brought to you by a strategic revenue growth
workshop (
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) that teaches you how to build a scalable revenue engine in 90
days without burning through time, money, and resources.
A few years ago I learned about the concept of minimum lovable
products (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhknqo3vfphwgq0dm7t6h3nlxx/6qheh8hlzo4qqvho/aHR0cHM6Ly9yZXZpZXcuZmlyc3Ryb3VuZC5jb20vZG9udC1zZXJ2ZS1idXJudC1waXp6YS1hbmQtb3RoZXItbGVzc29ucy1pbi1idWlsZGluZy1taW5pbXVtLWxvdmFibGUtcHJvZHVjdHMvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
) and I still, uh...love it.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How I got 53 people to buy from me in the last 30 days
josh@joshspector.com2/25/2026
If you sell a service, I strongly encourage you to publish a
version of this blog post (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/p8heh9h4mxd7gmuq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9ldmVyeS1jb2FjaC1vci1jb25zdWx0YW50LXNob3VsZC13cml0ZS1hLWFjdGl2aXR5LTc0MzA2NTYyNDg3Nzk1NTA3MjAtcFVzVz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) on your website.
This LinkedIn post (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/x0hph6heo3z792f5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLW1heS1oYXZlLWp1c3QtZmlndXJlZC1vdXQtdGhlLW1vc3QtcmV2ZW51ZS1nZW5lcmF0aW5nLWFjdGl2aXR5LTc0MzEwMjg3MTgxMjQzNzYwNjQtb3JheD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) got me 5 new client leads since I published it so I'm going to
include it here as an ad.
(Side note: The best ads are ALWAYS content.)
Speaking of ads...
Here are 8 ways to close more sponsorship deals (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxm93p5u6h6wk50e2alhom377/6qheh8hlzow2neuo/aHR0cHM6Ly93d3cucmV2ZW5ld3MuY28vcC84LWlkZWFzLXRvLXNlbGwtbW9yZS1zcG9uc29yc2hpcHM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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If you sell a service, add this to your website
josh@joshspector.com2/24/2026
An observation about the first job I had after college (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20l4qlcrh4poo4vrs7h42mrr/8ghqhohozq575ksk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9teS1maXJzdC1qb2ItYWZ0ZXItY29sbGVnZS13YXMtYXQtYW4tZW50ZXJ0YWlubWVudC1hY3Rpdml0eS03NDI5NTYyOTQ3OTcyMDU1MDQwLVBsaTY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
).
Today's email is brought to you by four free nonfiction book
templates (
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) that can help you outline, plan, and write your book.
I love the idea that blogging is lower stakes writing (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Old or Experienced?
josh@joshspector.com2/23/2026
I may have just figured out the most revenue-generating piece of
writing (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/reh8hohm4mk927c2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLW1heS1oYXZlLWp1c3QtZmlndXJlZC1vdXQtdGhlLW1vc3QtcmV2ZW51ZS1nZW5lcmF0aW5nLWFjdGl2aXR5LTc0MzEwMjg3MTgxMjQzNzYwNjQtb3JheD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) I can help you with.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. 6 Ways To Improve Your Sales Page (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/8ghqhohozowe0xck/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby10aGVzZS02LXRoaW5ncy1vbi15b3VyLXNhbGVzLXBhZ2UtYW5kLWFjdGl2aXR5LTc0MjkyOTQ4MjA5MDY1MDgyODgta2NSRD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
My personal checklist to make sure my sales pages are as good as
they can be.
2. This AI Prompt Got Me Clients (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/m2h7h5h3v32kg8cm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vc2hvcnRzL0R6ZUc0QXNQcXRr
)
This short video explains how to use it for yourself.
3. How To Avoid The One-Offer Trap (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/z2hghnhene5945ip/aHR0cHM6Ly9oZXljcmVhdG9yLnN1YnN0YWNrLmNvbS9wL3RoZS1vbmUtb2ZmZXItdHJhcC1vZi1jcmVhdG9yLWJ1c2luZXNzZXM_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
)
And capture multiple levels of revenue from your audience.
4. What You Need To Know About LinkedIn's Latest Algorithm
Changes (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/p8heh9h4m4rk3maq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1DTV9IRFJGNHkwcw==
)
This 19-minute video weighs in on how to optimize your profile,
how long your posts should be, and how to convert followers into
email subscribers.
5. How To Figure Out When To Hire Help (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/7qh7h8h9q9dvk2hz/aHR0cHM6Ly93d3cuY3JlYXRvcnNwb3RsaWdodC5jb20vcC9idWlsZGluZy1hLXRlYW0_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
)
Including who to hire and what to have them do for you.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) to reach my 30,000 subscribers for just $350.
• Writing a book is hard. Getting started shouldn’t be. Download
these free book outline templates (
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) so you can stop thinking about it and get to writing.
• This 90-minute Revenue Rx Workshop (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/58hvh7hgqg3pnvc6/aHR0cHM6Ly93d3cuYnVzaW5lc3NmYXN0c3RhcnQuY29tL3JldmVudWUtcng_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg==
) gives creators, coaches, and consultants a 6-pillar framework
to break revenue plateaus fast.
• The Inbox Collective newsletter (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/25h2hoh363lr88c3/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tLz91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
) is a must-read if you write a newsletter.
• Turn your content into clients (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/3ohphkh303x62dhr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
) - without wasting time on what doesn't work.
*******************
From My Notebook...
*******************
• A lack of opportunities is more a function of not seeing them
than not getting them.
• It’s impossible to understand the value of experience until you
have it.
• Better clients leads to more clients. Not the other way around.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/48hvhehmvmwzprax/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
A couple quotes that stuck with me from this interview with comic
book legend Frank Miller (
https://a2b30467.click.convertkit-mail4.com/qdug8nk8krf7h4zp5n3blh8drd767i4hpm944/reh8hohm4mk93wh2/aHR0cHM6Ly90aW0uYmxvZy8yMDI1LzEwLzIwL2ZyYW5rLW1pbGxlci8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
):
"Most of creative work is problem solving."
"Sometimes the characters talk back and know more than you do."
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I think I cracked it
josh@joshspector.com2/22/2026
Instead of settling for whatever the platforms want to show me...
I do this (
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).
"If you've ever wanted someone to take you by the hand and show
you exactly what you should do on LinkedIn to achieve your
desired outcome, this is the session for you!
No filler, no equivocation, just actionable steps you can take
immediately."
That's what Amy Roth (
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) said about my LinkedIn Experts' Playbook (
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)
To whoever needs to hear this:
No need to apologize for replying late to an email (
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).
(via Matt Rutherford (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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3 ways I create my own content feeds
josh@joshspector.com2/20/2026
The simple design tip explained in this 48-second video (
https://a2b30467.click.convertkit-mail4.com/k0upmz7m7ds6h5rrrz6ulhorrer77f8hnprgg/owhkhqhwp4wz9ofv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1kZWJtdmxlYms3TQ==
) will not only help you with YouTube thumbnails, but also any
photo or image you create for anything.
Today's email is brought to you by a way to send an email to your
list tomorrow (
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) that gets you more sales and leads.
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) can also be applied to any newsletter or blog platform you use.
(via Minimalist Hustler (
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))
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A 48-second design masterclass
josh@joshspector.com2/19/2026
Just do these six things (
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) for a month.
Today's email is brought to you by a free Growth Ceiling
Calculator (
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) that shows you how much revenue, income, time, and personal
well-being you may be missing out on if you feel stuck at a
certain level.
How powerful is it to have a blog?
This powerful (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How to get better
josh@joshspector.com2/18/2026
Do these six things (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/25h2hoh36epr5gs3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kby10aGVzZS02LXRoaW5ncy1vbi15b3VyLXNhbGVzLXBhZ2UtYW5kLWFjdGl2aXR5LTc0MjkyOTQ4MjA5MDY1MDgyODgta2NSRD9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) on your sales page and you'll see your conversion rate improve.
Another thing you can do to improve your sales page is join my
membership today (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/g3hnh5hmrk87vkir/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
) to get access to my live Sales Page Creator training Wednesday
at 10 am PT.
It's a one-hour training where I show you how to create a sales
page that converts.
As a member, you'll also get access to the recording if you can't
join live.
It turns out tomorrow is not your friend (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20veoetrh4ppzpnnf7h42mrr/9qhzhnhd0lvk72a9/aHR0cHM6Ly9zdGVwaGVuZ3Vpc2UuY29tL3RvbW9ycm93LWlzLW5vdC15b3VyLWZyaWVuZC8_dXRtX3NvdXJjZT1Kb3NoU3BlY3Rvck5ld3NsZXR0ZXI=
).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Does your sales page do these six things?
josh@joshspector.com2/17/2026
I was shocked when I found this out (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/3ohphkh3098rqdfr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vc3RyaXAtbWFsbC1zdXNoaS8=
) and have been thinking about how it applies to every business
ever since.
On Wednesday I'm presenting a new training called The Sales Page
Creator where you can learn a simple way to create a sales page
that converts.
Join my Clients From Content membership (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/08hwh9h2vw4xmzhl/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vcHJvZ3JhbS8=
) to attend live or get access to the recording to watch at your
convenience.
There are so many AI tools out there these days it can be
overwhelming to figure out what's actually worth your time.
This 24-minute video breaks down 5 AI tools you may find helpful
(
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmrlm7b6h6ww0wggalhom377/e0hph7h76wzekga8/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oQkNndS1xZFBybw==
) in building your personal brand,
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The surprising lesson of a strip mall sushi spot
josh@joshspector.com2/16/2026
This is what it looks like when a service works (
https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/g3hnh5hmronwe5fr/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9hLWZldy1tb250aHMtYWdvLWktY2FtZS11cC13aXRoLWEtbmV3LXdheS1hY3Rpdml0eS03NDI4MTE4NTIzMjc0Nzg0NzY4LVRIcG8_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
).
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. 10 Things I Believe About Writing (
https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/3ohphkh309rgqear/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8xMC10aG91Z2h0cy1hYm91dC13cml0aW5nLTEteW91LWRvbnQtYWN0aXZpdHktNzQyNjY2MjEwMDM0Njk0MTQ0MC1naUNTP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
)
Including what good writing begins with and the truth about
writer's block.
2. Four Things To Do If Your Business Model Feels Off (
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)
Including an interesting way to think about your calendar.
3. How To Get Found In AI Searches (
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)
11 ways to optimize for AI search.
4. The Making Of A 40,000 Subscriber Newsletter (
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)
This 3-minute video reveals how a creator organizes and writes
his newsletter each week.
5. A Deep Work Expert's Most Valuable Ideas (
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)
Welcome to The Tao of Cal.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) with this free tool.
• This Revenue Playbook (
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) helped creators, coaches, and consultants add consistent
revenue in 90 days without working more hours.
• Get immediate access to my most valuable Clients From Content
training videos (
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).
• Did you know you can use the same email platform I use for my
newsletter (
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) for free with up to 10,000 subscribers?
***********
Laugh Break
***********
This is the funniest wrong number phone call (
https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/kkhmh6hnr2evlzal/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1yUHEyY0Y0bDlxYw==
) I've ever seen.
*******************
From My Notebook...
*******************
• There’s no such thing as too much white space.
• The easiest thing in the world is to find a reason not to
publish.
• It won’t work if you’re not excited about it.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/d0ukeq6e69i0hov5wm6hmhz22r244slhkl3nn/58hvh7hgqo02mqh6/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I was helping a client clarify his niche this week and asked him
a question:
If a college hired you to teach any class you wanted, what would
you choose to teach?
The answer to that will likely be a good niche for your business
and content.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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It's working
josh@joshspector.com2/15/2026
It's amazing what changing a single word in a single sentence (
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) can do.
Pick one of these 15 email templates (
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).
Fill in the blanks.
Send it to your list.
Watch what happens.
If you're ever a guest on podcasts (or want to be), here are some
useful suggestions for podcast guesting (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How changing a single word can change your life
josh@joshspector.com2/13/2026
Once you identify the nemesis of your work (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899/6qheh8hlzk36n2fo/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS95b3UtbmVlZC1hLW5lbWVzaXMv
), it becomes easier to attract an audience, map out your next
move, and differentiate yourself from the competition.
How much time have you invested in LinkedIn over the last year?
And how much money have you invested to get the most out of that
time?
What if $49 could get you MUCH more out of the time you spend on
the platform moving forward?
It can (
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).
There are some nice ideas in this list of 50 ways to go analog (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh60dkd0b9hzdd4d33swhgl899/58hvh7hgqv4okmf6/aHR0cHM6Ly93d3cuaW5zaWRlaG9vay5jb20vbWVudGFsLWhlYWx0aC9hbmFsb2ctbGlmZS01MC13YXlzLXVucGx1Zy1mZWVsLWh1bWFuLWFnYWluP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
) and feel human again.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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You need a nemesis
josh@joshspector.com2/12/2026
The war on links needs to stop (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm/x0hph6heorr274i5/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl90aGUtd2FyLW9uLWxpbmtzLW5lZWRzLXRvLXN0b3AtdGhlLWxhdGVzdC1hY3Rpdml0eS03NDI1NTcyMzEyMDgwNDc4MjA4LTcybTA_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
).
Did you know my Clients From Content membership (
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) now includes a private community?
It's a great place to connect and collaborate with others who
resonate with my approach to content and business building.
Plus, you can get ongoing 1-1 help from me in the community too!
More than a million people have watched this 11-minute video on
how to make a killer YouTube intro (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2mz2roiqhp008033hrhg5emm/58hvh7hgqvvx5ph6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1UT0hRWGRDQW81aw==
) so it's safe to say the creator knows what she's talking about.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The war on links
josh@joshspector.com2/11/2026
I've got some thoughts (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhxmn5gqs6h6ww0wggalhom377/8ghqhohoze5er2ik/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl8xMC10aG91Z2h0cy1hYm91dC13cml0aW5nLTEteW91LWRvbnQtYWN0aXZpdHktNzQyNjY2MjEwMDM0Njk0MTQ0MC1naUNTP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
) about things like writer's block, writing goals, and more.
(Read that full post because there's a surprise gift in it for
you.)
"Since working with Josh, the posts he’s reviewed have performed
2-3x better than my previous posts. The difference is measurable
and repeatable."
That's what Al Reid (
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) said about having me as his writing partner.
Want to learn how I can help you do something similar?
Reply to this email and I'll give you the details.
Eight years ago Gary Vaynerchuk explained the secret to his
success (
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) in a 1-minute video that has nothing to do with hustle culture.
It may change the way you see the value of your audience - even
if you have a small one.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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10 thoughts about writing
josh@joshspector.com2/10/2026
I've been thinking about what might happen if I doubled the
number of decisions (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/p8heh9h4rv4zo4tq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0LWlmLWktbWFkZS0xMC1kZWNpc2lvbnMtYS1kYXktdGhlLWFjdGl2aXR5LTc0MjYzMDU2NTU5NjUyMzcyNDgtZ0YyUj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) I make each day?
Nonprofit communications consultant Jordana Merkin (
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) recently said this about my LinkedIn Experts' Playbook:
"Josh offers lots of use tips and insights based on his own
experience and everything he's read about LinkedIn. I came away
with lots of helpful takeaways to test in my own posts!"
Get my LinkedIn playbook today for just $49 (
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).
"We routinely create forms of value we do not recognize, cannot
measure, and would never think to claim. And yet those forms of
value are often the most consequential ones."
This is worth a read (
https://a2b30467.click.convertkit-mail4.com/38udp7epemukh20dnvxbrh4ppzpnnf7h42mrr/kkhmh6hnz7nlv4tl/aHR0cHM6Ly9tYXJrbGV2eS5taWNyby5ibG9nLzIwMjYvMDEvMzEvYXNzdW1lLXlvdXJlLWNyZWF0aW5nLW1vcmUtdmFsdWUuaHRtbD91dG1fc291cmNlPUpvc2hTcGVjdG9yTmV3c2xldHRlcg==
).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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What if you made MORE decisions every day?
josh@joshspector.com2/9/2026
If your social media feed sucks, you're following the wrong
people and engaging with the wrong stuff.
Yes, algorithms are a problem.
But they're not the only problem.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. My Most Ridiculous Podcast Episode Yet (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/x0hph6hekmomozh5/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMjA=
)
I reveal the social network I'd create if I could, my craziest
product idea, and the dumbest LinkedIn post I ever published.
2. 40 Newsletter Creators Share Their Best Advice (
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)
Including tips on monetization, getting noticed, and engagement.
3. The "Every Day CTA" Strategy For LinkedIn (
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)
A 13-minute video explaining an approach that's led to $7,000 a
day in revenue for its creator.
4. How A Newsletter Expert Uses AI To Improve His Newsletter (
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)
Without having it write issues for him.
5. A Free Text Behind Image Tool (
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)
Will come in handy for those of us who have no design skills.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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) to reach my 30,000 subscribers for just $350.
• My Clients From Content membership (
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• Did you know you can use the same email platform I use for my
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• The Recomendo newsletter (
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) is a fantastic collection of cool stuff.
• Each issue of this newsletter (
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) features a grounded, systems-minded, honest essay on what works
to grow a profitable expert-led business.
***********
Laugh Break
***********
Kevin Smith's story about "working" on the Superman script may be
the funniest true Hollywood story I've ever heard.
Here's part 1 (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/owhkhqhwxepe93sv/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1XbzJLQjFkRURkaw==
) and part 2 (
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).
*******************
From My Notebook...
*******************
• Why do you expect to be perfect? You don’t think anyone or
anything else is perfect. Pretty good is more than enough.
• Writing is a collection of choices (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/dpheh0hedxvx6wim/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20vMjAyNi8wMi8wNS93cml0aW5nLWlzLWEtY29sbGVjdGlvbi1vZi5odG1s
).
• The more emotion you feel when writing, the more powerful that
writing will be.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/p9u9ex6e6ri9h2ml84xhqhp008033hrhg5emm/7qh7h8h9deqel4sz/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
On Monday, write down one thing you'd like to have accomplished
by the following Monday.
Get it done this week.
Feel awesome about yourself next Monday.
Repeat.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The algorithm isn't the only problem
josh@joshspector.com2/8/2026
There's a difference between social posts that attract attention
and social posts that attracts clients.
In this 2-minute video (
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), I talk about how to create the latter.
Today's email is brought to you by my Email Templates That Turn
Subscribers Into Buyers (
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).
Jesse Barnett (
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) bought them and said this:
"If you are someone who struggles with 'making the ask' or if you
are just looking for human-created, highly proficient email copy
that is immensely practical, idiot-proof, and takes all the
guesswork out of asking for a purchase from your audience - this
is the product to buy.
Josh gives you a range of templates that you can modify to begin
engaging with your audience in clever ways you probably haven't
considered.
Buy it now. You won't be disappointed."
This is a powerful 9-minute listen (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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These social posts will get you clients
josh@joshspector.com2/6/2026
I can help you do any of these (
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) next week if you want.
Let me know.
Six weeks ago, Lauren Abrams (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx/08hwh9h2nl2z09tl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2xhdXJlbi1hYnJhbXMtODNiOGI0MjEv
) hired me to be her writing partner and help her write stronger
emails to her list.
After a month, she renewed for 3 more months.
Here’s why in her own words:
“I'm so happy I decided to work with Josh as a writing partner (I
just signed back up!).
It keeps me writing each week, which I kept saying I'd do, but
this is what it took.
Josh's suggestions for further posts are brilliant, as are his
explanations for the edits.
I'm learning a lot through the process.
I can't recommend him enough.
If you're thinking of using Josh as a writing partner, go for it.
You won't regret your decision.”
Let me know if you want me to help you in a similar way.
These five ways to figure out how to price your membership (
https://a2b30467.click.convertkit-mail4.com/zluog39g9eanhkn7egrsphwgg8g00b6h3nlxx/8ghqhohowro9e3hk/aHR0cHM6Ly93d3cudGhldGlsdC5jb20vcmV2ZW51ZS9wcmljaW5nLXN0cmF0ZWd5LW1lbWJlcnNoaXAtcHJvZHVjdHM_dXRtX3NvdXJjZT1Gb3JUaGVJbnRlcmVzdGVkTmV3c2xldHRlcg==
) are worth considering.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Want to accomplish any of these things next week?
josh@joshspector.com2/5/2026
It's hard to be obvious in your writing, messaging, and offers.
Here's how to be more clear (
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).
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Are you being obvious enough?
josh@joshspector.com2/4/2026
I just published a ridiculous episode of my podcast (
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).
In the first ever fictional fan mail episode of this podcast, I
tackle the following pressing issues:
1. What 3 celebrities do I most want to see write a newsletter?
It's at the 1:22 mark.
2. If I created a new social network, what would it be?
It's at the 8:44 mark.
3. What 3 unscalable things would I do for my audience if they
were magically scalable?
It's at the 12:22 mark.
4. What's the craziest idea I've ever had for a product?
It's at the 16:47 mark.
5. What's the dumbest thing I ever posted on LinkedIn?
It's at the 19:43 mark.
Listen here (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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This was SO fun
josh@joshspector.com2/3/2026
Here's your chance to get one (
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SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Want a free rewrite?
josh@joshspector.com2/2/2026
This is the 500th Sunday edition of my newsletter.
Hard to believe.
It's come a long way since I published that first issue (
https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/m2h7h5h32z5xqoum/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9uZXdzbGV0dGVyMS8=
) 10 years ago.
Thanks for your interest, attention, and spreading the word about
this newsletter to others.
If you ever want to travel back in time you can see all 500
issues here (
https://a2b30467.click.convertkit-mail4.com/xmulp9opomu6hpkgvk2i5h2ddrdlltnhl6mvv/7qh7h8h9d5le6wtz/aHR0cHM6Ly9mb3J0aGVpbnRlcmVzdGVkLmNvbS9jYXRlZ29yeS9uZXdzbGV0dGVyLw==
).
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. 5 Direct Messages To Send To A New Follower (
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)
Take your pick, they all work.
2. How To Decide Whether To Pay To Boost A LinkedIn Post (
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)
A formula that helps you figure out if it's worth it.
3. How To Repackage Your Best Content Into An Email Course (
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)
Including how to use the 1-1-1 rule.
4. What Audiences Want In 2026 (
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)
Five trends worth understanding.
5. How To Create A "Vision Deliverable" (
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)
Simple ways to prototype and test your big idea.
********************
Sources and Sponsors
********************
• Sponsor this newsletter (
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• Writing a book is hard. Getting started shouldn’t be. Download
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• TELL STORIES BETTER: Great ideas move slow without a story well
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• My Email Templates That Turn Subscribers Into Buyers (
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• 30 Days of Doin' It (
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• The Storythings newsletter (
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) helps you become a better storyteller.
***********
Laugh Break
***********
"How did you get to this point in your life (
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)? Where are you going?"
*******************
From My Notebook...
*******************
• Content creation is a lot more fun when you remember you can
create whatever the hell you want.
• Kids today will never know the joy of getting 12 CDs for a
penny.
• "Every professional should have a five-minute demonstration of
their skill that makes an important stranger say, 'Oh, wow. Now I
get it.'" - Mark Levy
See more of my notebook here (
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).
**************************
My Final Words Of The Week
**************************
Last week I worked with 3 clients as their writing partner.
I edited/rewrote LinkedIn posts for one, a promotional email for
another, and an email welcome sequence for the third.
Want me as your writing partner?
Reply and I'll give you more details about how it works.
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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This is 500
josh@joshspector.com2/1/2026
This is the kind of stuff (
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) I think about.
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).
SEE YOU TOMORROW!
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10 things on my mind
josh@joshspector.com1/30/2026
In my years helping creators grow their audience and business
these are the core audience growth concepts (
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) that come up all the time.
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The hardest question for authors to answer (
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) may shock you.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My 24 favorite audience growth concepts
josh@joshspector.com1/29/2026
I think it might be (
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).
Today's email is brought to you by my LinkedIn Experts' Playbook
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Is social media already dead?
josh@joshspector.com1/28/2026
What if I published 50 newsletters instead of one (
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)?
Ivy Chan (
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) recently bought my Email Templates That Turn Subscribers Into
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).
Here's what she said about them:
"As someone coming from academia, marketing myself doesn’t come
naturally. These templates helped me promote my whole-person
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"salesy."
I’ll use them for emails- and I’ll definitely be borrowing lines
for social, too."
Get the templates here (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A crazy idea that may be smart
josh@joshspector.com1/27/2026
I did a bit of experimenting with boosting LinkedIn posts
recently and found this LinkedIn Post Boost Scorecard (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64vw9vf9hzoxm933bwhgl899/reh8hohmkxlvgla2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy10aGlua2luZy1hYm91dC1wYXlpbmctdG8tYm9vc3QtYS1saW5rZWRpbi1hY3Rpdml0eS03NDE2NTE3NjQ5OTk3ODAzNTIwLUoxWVY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
) an interesting way to decide which posts are worth investing
in.
Today's email is brought to you by a free case study that reveals
how a creator made $31k in 24 hours from a free community of 400
members (
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) without a launch, webinar, or sales call.
This guide to freewriting (
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) may give you some interesting ideas about how to unlock ideas
or clarity about just about anything in your work or life.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The Post Boost Scorecard
josh@joshspector.com1/26/2026
Al Reid (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/25h2hoh3l455d7u3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2FsLXJlaWQtNzY4Nzg5MjRiLw==
) hired me to be his writing partner for a month.
Here's what happened next in his own words:
"I come to Josh with the strongest post I can write on my own and
every single time, he finds ways to make it sharper, clearer, and
more effective.
What surprised me most is that Josh doesn’t just improve the
post. He improves me as a writer.
Through his feedback, I’m learning how to spot weaknesses,
strengthen hooks, and communicate ideas more cleanly on my own.
An unexpected bonus:
He regularly suggests strong ideas for future posts, which has
helped me think more strategically about my content overall.
Since working with Josh, the posts he’s reviewed have performed
2–3× better than my previous posts.
The difference is measurable and repeatable."
Interested in having me as YOUR writing partner?
Reply to this email and I'll tell you more about how it works.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. Become More Consistent with 30 Days Of Doin' It (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/g3hnh5hmg6vvpmhr/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMzBkYXlzLw==
)
My new 30 Days of Doin' It product will help you, uh... do it.
2. My New "Completion Theory" Approach To Productivity (
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)
I also reveal what I'm learning from boosting LinkedIn posts in
this new episode of my podcast.
3. Opening Lines You Can Use In Your Next 10 Pieces Of Content (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/wnh2hghqmxzzgni7/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWp1c3Qtd3JvdGUtdGhlLWZpcnN0LWxpbmUtb2YteW91ci1uZXh0LWFjdGl2aXR5LTc0MTg2OTUwNDg2NTkzOTg2NTgtbVp3YT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
Your content practically writes itself when you use these.
4. The Book Launch Timeline Every Author Needs (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/08hwh9h2ng88zrsl/aHR0cHM6Ly9raXQuY29tL3Jlc291cmNlcy9ibG9nL2Jvb2stbGF1bmNoLXRpbWVsaW5lP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
Everything you need aside from writing the actual book. (Minor
detail)
5. How To Stop Chasing Growth And Start Claiming Authority (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/l2hehmhlq6ggr8t6/aHR0cHM6Ly9uZWVyYS5zdWJzdGFjay5jb20vcC9pLXR1cm5lZC1teS1zdWJzdGFjay1hcm91bmQtaW4tb25lP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
A reminder you may not actually need a bigger audience.
********************
Sources and Sponsors
********************
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) helps you write an authority-building book in 30 days.
• Here's a simple way to get more buyers from your email list (
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) in 5 minutes.
*******************
From My Notebook...
*******************
• “Writing” is actually editing. And “first drafts” are actually
thinking.
• If you’re always worried about what might happen…Nothing will
ever happen.
• Caring can be incredibly powerful. But so can not caring.
See more of my notebook here (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/z2hghnhe5pgg54up/aHR0cHM6Ly9ub3RlYm9vay5qb3Noc3BlY3Rvci5jb20v
).
**************************
My Final Words Of The Week
**************************
I've got some new music playlists for you including:
swing baby, you're platinum (
https://a2b30467.click.convertkit-mail4.com/92uxz7qzqninh64mem0c9hzoxm933bwhgl899/kkhmh6hnz677z3fl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzVXS0ZCaU05a2Jqc0Q5VjY1MWw5RlA_c2k9ODI2NTdmZDk4OGJlNDczNQ==
) - you got it frank!
i never saw it comin' (
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) - but it sure sounds right
snoop throws a party and plays his own songs (
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) - because why wouldn't he?
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Here's what happened
josh@joshspector.com1/25/2026
The next time someone follows you...
Send them one of these five messages (
https://a2b30467.click.convertkit-mail4.com/75uz75k7k8c8h6d5lg7izhweg7o66bnh08goo/8ghqhohowoz0o6sk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGVuLXNvbWVvbmUtZm9sbG93cy15b3Utc2VuZC10aGVtLWEtZGlyZWN0LWFjdGl2aXR5LTc0MTcyNDM3NjQyOTUxMjcwNDAtSllPVz9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
).
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) seeking to build a more stable business.
There's a difference between content that attracts students and
content that attracts buyers (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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What to do when someone follows you
josh@joshspector.com1/23/2026
Something I've been thinking about and experimenting with:
What if my entire marketing plan (
https://a2b30467.click.convertkit-mail4.com/r8u9845850ioh3kdl2nh2hdovqm66h7h4g2ww/vqh3hrhomplpl2hg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl93aGF0LWlmLXlvdXItZW50aXJlLW1hcmtldGluZy1wbGFuLXdhcy10by1hY3Rpdml0eS03NDE4MzQ5MjQ4NTY5ODU2MDAwLXlnTHQ_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
) was to turn one buyer into two?
Today's email is brought to you by my new 30 Days of Doin' It (
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) product - a way I can help you build one habit in 30 days.
These 10 writing prompts (
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) are pretty creative.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A "new" approach to marketing?
josh@joshspector.com1/22/2026
Want to build one habit in 30 days?
I'll help you do it.
My new product 30 Days of Doin' It (
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) will help you become more consistent in your work or life.
Each day I’ll give you a proven tactic, resource, and motivation
to help you stick with what you want to do and accomplish your
goal.
You can get each day’s lesson in a daily email for 30 days or all
at once in a Google doc so you can go at your own pace.
To celebrate its launch, I’ve got a special offer for you:
Get it for just $29 if you buy in the next 24 hours.
(The price goes up to $49 tomorrow.)
Learn more and get it here (
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).
Let me know if you have any questions - thanks!
PS - Here's what Alexia Jackson had to say about it:
"It feels really good to have the structure of this practice each
day. I feel like I have a partner in some aspects – that’s very
motivating for me.
Each step is as if it is like the scene out of Disney’s Alice in
Wonderland, where she meets Tweedledee and Tweedledom and
ultimately, as she departs the woods, her path lies out before
her on the forest floor…one lit up block of light at a time…and
she only steps as it illuminates.
That is how I feel."
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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24-Hour Offer: 30 Days Of Doin' It
josh@joshspector.com1/21/2026
My podcast just returned from hiatus with an episode unlike any
I've ever recorded (
https://a2b30467.click.convertkit-mail4.com/v8um3g939rcrhvmmqm2hghv3xwmllh9hqd2kk/reh8hohmk5kweni2/aHR0cHM6Ly9jbGllbnRzZnJvbWNvbnRlbnQudHJhbnNpc3Rvci5mbS8xMTk=
).
5 things you'll learn:
1. What I'm learning about doing the work I want in the way I
want
It's at the 34-second mark.
2. My new "Completion Theory" approach to productivity
It's at the 6-minute mark.
3. What I'm learning from Seth Godin's book "Small Is The New
Big"
It's at the 12-minute mark.
4. The role of my new "notebook" blog
It's at the 16-minute mark.
5. My experiment with boosting LinkedIn posts
It's at the 19-minute mark.
Listen here (
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).
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and what's ready to go.
As one-page LinkedIn strategies go, this one is pretty good (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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I've never published one like this
josh@joshspector.com1/20/2026
Use one of these 10 lines I wrote for you (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2edq5u6h68qvkggalhom377/l2hehmhlqzq9dmf6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLWp1c3Qtd3JvdGUtdGhlLWZpcnN0LWxpbmUtb2YteW91ci1uZXh0LWFjdGl2aXR5LTc0MTg2OTUwNDg2NTkzOTg2NTgtbVp3YT9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) as the opening line to your next piece of content.
The rest will practically write itself.
Today's email is brought to you by the platform I use to manage
my newsletter (
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), email marketing, membership, and product sales.
Here's an epic take on how to fix your entire life in one day (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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10 content starters
josh@joshspector.com1/19/2026
Every right path includes a bunch of wrong turns.
Here are 9 more concepts I try to remember (
https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/25h2hoh3l0w342c3/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9kb250LWZvcmdldC0xLXdoYXRldmVyLXlvdS1jaG9zZS10by1zdGFydC1hY3Rpdml0eS03NDE1MDY0NjMxMjEzNDMyODMyLUszRkY_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
).
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. How I Write 5 Issues Of My Newsletter In An Hour (
https://a2b30467.click.convertkit-mail4.com/gkuvnm2n20a5hlgxzpdtrh8wx2699imh2r377/9qhzhnhd43rdz9u9/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdyb3RlLTUtaXNzdWVzLW9mLXRoZS1kYWlseS1uZXdzbGV0dGVyLWFjdGl2aXR5LTc0MTQ2OTU4MTkxNzE0MjYzMDUtNTQ3Nj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
)
It's surprisingly simple.
2. How To Improve The Relationship With Your Audience (
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)
"Imagine if you produced direct content as frequently as you
produce social media content."
3. How To Book More Keynotes (
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)
Turns out speeches are sold backwards.
4. How To Use A Single-Purpose Notebook (
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)
The first 10 minutes of this video made me want to go out and buy
a new notebook.
5. How To Develop A Word Of Mouth Marketing Plan (
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)
A great overview of ways to get people to tell others about your
work.
********************
Sources and Sponsors
********************
• Promote your product or service to my 30,000 newsletter readers
for just $350 when you sponsor my newsletter (
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• The Social Media Escape Club newsletter (
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) shows you how to get awareness of your creations without using
social media.
*******************
From My Notebook...
*******************
• Every masterpiece you see was created by someone who at some
point wasn’t sure it was good enough to put into the world.
Imagine how many masterpieces we’ll never get to see because
their creators guessed wrong.
• No one ever feels good looking at their to-do list, it’s an
inherently negative experience. A done list is the opposite.
See more of my notebook here (
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).
**************************
My Final Words Of The Week
**************************
Here's a nice reminder that if you don't ask, you don't get (
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).
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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When in doubt, remember this
josh@joshspector.com1/18/2026
They're easy to counter (
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).
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Then he emailed me this:
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I keep telling you these templates work because buyers keep
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There are a lot of ways to improve your career, but these 10 (
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) seem like a good place to start.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The thing about excuses is...
josh@joshspector.com1/16/2026
These aren't just 10 lessons I've learned (
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)...
They're also 10 I hope I never forget.
Let's try something I've never tried before:
A buy one, get one free offer for ads in my newsletter.
Buy one today (
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) and I'll give you another one for free.
There are a million videos on YouTube about ways to set up and
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But this 13-minute video (
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) actually had some unique ideas in it.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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10 concepts I hope I never forget
josh@joshspector.com1/15/2026
I'm not sure any two words unlock more clarity for my clients
than when I tell them to "assume success" before figuring out
their next move.
This is why (
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).
Today's email is brought to you by my LinkedIn Experts' Playbook
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Here's what product designer Melissa Carmichael said about it:
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This definition of a minimalist product (
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) includes a set of rules that would actually improve just about
any product.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The two most important words when figuring out your next move
josh@joshspector.com1/14/2026
Using this approach (
https://a2b30467.click.convertkit-mail4.com/0vu9wopwpki9h9ndmgwtlhvze4k55hnhn0dxx/qvh8h7hdeg4o7dbl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdyb3RlLTUtaXNzdWVzLW9mLXRoZS1kYWlseS1uZXdzbGV0dGVyLWFjdGl2aXR5LTc0MTQ2OTU4MTkxNzE0MjYzMDUtNTQ3Nj9yY209QUNvQUFBR0doOEVCcjhMWWU1VzYxWm44YmgyRFhnS2w1N3pEZ1YwJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmdXRtX3NvdXJjZT1zaGFyZQ==
) makes it a lot easier than you might expect to publish this
newsletter every day.
Want me to edit and rewrite your next social post, marketing
email, or newsletter issue?
Want me to give you ideas for future content that will perform
well?
Want me to teach you how to write like I do?
You get all those things when you hire me to be your writing
partner.
Reply if you'd like to know more about how it works.
If you want to become a better copywriter in an hour, you should
watch this video (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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How I write 5 newsletter issues in an hour
josh@joshspector.com1/13/2026
I bet you'll strongly agree with some of these (
https://a2b30467.click.convertkit-mail4.com/n4u3ozpop0fvhx2n3loh6h68qvkggalhom377/p8heh9h48v2rnnuq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9vdmVycmF0ZWQtYmxhbWluZy10aGUtYWxnb3JpdGhtLXVuZGVycmF0ZWQtYWN0aXZpdHktNzQxNjE1OTA1MjIxODU0NDEyOC1wX2VlP3JjbT1BQ29BQUFHR2g4RUJyOExZZTVXNjFabjhiaDJEWGdLbDU3ekRnVjAmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcCZ1dG1fc291cmNlPXNoYXJl
) (and disagree with others).
Today's email is brought to you by a free system that helps you
grow your business by writing (
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I found this to be an inspiring piece of writing (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My take on what's overrated and underrated on LinkedIn
josh@joshspector.com1/12/2026
Hi!
It's been a week since you subscribed to my newsletter and I hope
you're finding it useful.
Here are 2 more ways I can help you:
1. If you reply to this email and tell me what your main goal is
right now, I'll send you a free resource to help you accomplish
it.
2. If you want more of your email subscribers to buy from you, my
Email Templates That Turn Subscribers Into Buyers (
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) can help.
And of course feel free to reach out with any questions you ever
have.
Thanks for your interest!
Josh
PS - Have you checked out my Clients From Content membership (
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Did you enjoy our first week together?
josh@joshspector.com1/11/2026
Have you had a chance to check out the session I sent you?
If so, I’d love to hear if you found it helpful.
Also, just a quick reminder that today’s the last day to join the
Clients From Content membership and get the free ad as a bonus.
No pressure and you’re always welcome to join down the road -
just wanted to remind you today’s the last day for the bonus.
Join here (
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) to start getting more clients from your content.
Let me know if you have any questions.
Josh
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Today's your last chance for a free ad
josh@joshspector.com1/11/2026
This is one of my favorite photos (
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) ever.
Now, on to this week's ideas...
*****************
The Starting Five
*****************
1. The 7 Words That Defined My Year (
https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/dpheh0herxwnenbm/aHR0cHM6Ly9qb3Noc3BlY3Rvci5jb20vMjAyNS13b3Jkcy8=
)
And how they're shaping my year to come.
2. How I Edit A Client's Writing (
https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/e0hph7h75zwo7gs8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL3RoYXRqb3Noc3BlY3Rvcl9pLXdhcy1hc2tlZC1hLWdyZWF0LXF1ZXN0aW9uLWxhc3Qtd2Vlay1hY3Rpdml0eS03NDEzNjMwMjg3NDAzOTcwNTYwLWo5dHU_cmNtPUFDb0FBQUdHaDhFQnI4TFllNVc2MVpuOGJoMkRYZ0tsNTd6RGdWMCZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU=
)
A step-by-step breakdown of how I improve a piece of content.
Side note: Let me know if you'd like to know how I can help
improve your writing through my writing partnership service.
3. 10 Things A Newsletter Expert Learned In 2025 (
https://a2b30467.click.convertkit-mail4.com/wvuk2d727nighkmo785h7hnq2okxxs8hwpnqq/owhkhqhw5eldw2fv/aHR0cHM6Ly9pbmJveGNvbGxlY3RpdmUuY29tL3doYXQtaS1sZWFybmVkLWFib3V0LW5ld3NsZXR0ZXJzLWluLTIwMjUvP3V0bV9zb3VyY2U9Sm9zaFNwZWN0b3JOZXdzbGV0dGVy
)
Including shifts in growth and content strategies as well as the
impact of AI on newsletters.
4. 19 Writing Tips To Hang Above Your Desk (
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)
"Compress what you're saying into bullets" is a personal
favorite.
5. Is Your Content Strategy Based On Outdated Metrics? (
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)
What you may want to pay attention to instead.
********************
Sources and Sponsors
********************
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**********************************
A Few Thoughts From My Notebook...
**********************************
• If you can’t communicate what you want to say clearly in a
sentence, you won’t be able to communicate it clearly in 100
sentences.
• All writing is about the reader…even when it’s about you.
• The goal of your first sentence is simply to get people to read
the next sentence.
See more of my notebook here (
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).
**************************
My Final Words Of The Week
**************************
I'm on a playlist-making kick lately.
A couple new ones I put together:
i'm a lover, not a fighter (
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): These guys get it.
what a bunch of dicks (
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): See what I did there?
Have an interesting week!
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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My favorite photo
josh@joshspector.com1/11/2026
There's a subtle, but important difference (
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) between these two approaches.
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) is good as well.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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A better way to promote your product
josh@joshspector.com1/9/2026
Have you considered the alternative (
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)?
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Within a few minutes, I had two sales.
And that's just one template. All 15 sample emails are gold."
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Change is hard, but...
josh@joshspector.com1/8/2026
I've decided to do a version of this (
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) and so far it's been VERY eye-opening.
I'll have more to say about what I'm learning soon.
Today's email is brought to you by a newsletter (
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) that's the antidote to all that growth at all costs business
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How do you come up with new content when your readers have heard
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Here's what to do when you have nothing to say (
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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An experiment I'm trying
josh@joshspector.com1/7/2026
Here's the editing process (
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) I use to improve a piece of content.
Today's email is brought to you by my Clients From Content
membership (
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I guarantee you'll be blown away by the value and if for any
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A few years ago an entrepreneur tried to go a month without using
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).
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The first thing I do when editing content
josh@joshspector.com1/6/2026
Happy new year!
This was a powerful way to reflect on the year (
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) that was for me and I highly recommend you give it a shot for
yourself.
Want me as your writing partner?
I’ll take drafts of your social posts, newsletter, or marketing
materials and improve them through a combination of ideation,
editing, and rewriting to help you get the best possible result
from what you publish.
Reply if you're interested and I'll send you more details.
This concept of "collecting nos (
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)" is such a valuable mindset.
SEE YOU TOMORROW!
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The 7 words that defined my year
josh@joshspector.com1/5/2026
You unlocked a surprise gift when you subscribed to my For The
Interested newsletter:
Access to one of my Skill Sessions for FREE!
They’re typically only available to my Clients From Content
membership (
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).
But as a thanks for joining my newsletter I'm happy to give you
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And you get to pick which one you want!
Each Skill Session is a one-hour video training on a specific
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Choose from the list of session topics below.
Once you do, you'll get an email with a link to view it.
Two important notes:
1. Add my email address to your contacts so the session doesn’t
land in your spam folder.
2. Only click the ONE you most want because the first link you
click will be the one you get.
I’m excited to help you get more clients from your content!
Josh
PS - Picking a session below will unlock ANOTHER surprise too. 😉
The Content Strategy Clarifier: (
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) How to come up with nine sentences that guide everything you
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) How to position your expertise in the market to get attention
and business.
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) How to get reach, engagement, and clients from the platform.
The Product-In-A-Day Creator: (
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) How to create, launch, and sell a simple product in a day.
The Market Researcher (
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): How to learn what your ideal clients want.
The Subscriber-To-Customer Converter: (
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) How to get sales from your newsletter.
The Writer’s Arsenal: (
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)How to make your writing more persuasive, clear, and effective.
The Client Generator: (
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) How to attract and convert your ideal clients.
The Micro Newsletter Creator: (
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) How to publish a one-paragraph newsletter that gets you clients
and revenue.
The One-Week Promo Plan: (
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) How to drive attention and conversions to one offer in one
week.
The Niche Definer: (
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) How to clarify who you want to serve and how you want to serve
them.
The Newsletter Social Playbook: (
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) How to use social media to grow your newsletter…and vice versa.
The Relationship Builder: (
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) How to find and connect with 50 people who can speed up your
audience or business growth.
The Podcast Booker: (
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) How to get booked as a guest on podcasts. (Guest session from
PR expert Christina Nicholson)
The Content Maximizer: (
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) How to get more value out of the content you create.
The Content Compass: (
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) How to find share-worthy content.
The Sentence Collection: (
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) How to write the 30 most crucial sentences in your business.
How To Write Your Most Successful Blog Post Ever: (
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) How to write the most effective blog post you’ve ever written.
The Coaching Kit: (
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) How to deliver value to your coaching clients and create value
for yourself in the process.
The Solopreneur Simplifier: (
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)How to simplify the creation and promotion of your content,
products, and services.
The Sessions System: (
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) How to monetize your expertise, educate your audience, and
maintain your sanity.
The Sponsor Magnet: (
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) How to craft a sponsorship pitch no brand will ignore. (Guest
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The Newsletter Booster: (
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) How to get newsletter subscribers in 5 minutes a day.
--------------------------------------
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josh@joshspector.com1/5/2026