Explore all emails from Lindsey Gamble

---------- # View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/41807b14-f679-4358-a3fd-f1dfc23746b8/Lindsey_Gamble_Cannes_Lions.jpg?t=1782725953) Caption: Cannes Lions I spent what felt like a long six days in the South of France for my first Cannes Lions Festival of Creativity. Somehow, it also went by incredibly fast. Judging by what I experienced, and what has continued to fill my social feeds, there's a good chance many of you were there too. There's no shortage of Cannes Lions coverage, so rather than recap everything, I wanted to share five observations from my first time attending. I'll save a few interviews I did during the week for future editions of the newsletter. ## 1. Cannes feels like walking through your social feed in real life View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5aeac1a7-d3db-4f1c-ab1a-e40d6a51e624/IMG_0617.jpg?t=1782726554) Caption: ==Croisette== The best way I can describe Cannes is that it feels like scrolling LinkedIn, Instagram, TikTok, and YouTube, but in person. Everything you normally see online suddenly exists in the same physical space. Within minutes of walking the Croisette, you run into creators, marketers, journalists, athletes, celebrities, founders, CMOs, platform executives, and agency leaders. People you've only ever seen on a screen or interacted with online are suddenly standing next to you. Between the talks, happy hours, dinners, hotel lobbies, and activations, the entire week becomes a continuous flow of unexpected sightings and conversations. Most people were more than willing to engage, which made it feel even more connected than you'd expect from an event of that scale. It was one of the few events I've attended where networking did not feel forced. The conversations happened naturally because everyone was there for many of the same reasons. ## 2. Creators weren't just there. They were everywhere. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/19dc7658-83c2-4167-af37-714d5a132f47/IMG_0673.jpg?t=1782726261) Caption: Mel Robbins at Creator Beach Creators weren't just present at Cannes. They were [embedded](https://lindseygamble.beehiiv.com/p/why-cannes-is-becoming-a-must-attend-for-the-creator-economy) into the fabric of it. Depending on who you ask, there were roughly 250 to 500 creators officially in attendance, but that number feels much larger when you include people who create content but don't necessarily identify as creators. One of the biggest surprises for me was the range of creators there. It wasn't only the biggest names or full-time professionals. There were also early-stage creators who clearly saw attending as an investment in their future business. Many were intentional about treating Cannes as both a networking opportunity and a content moment. Conversations often came back to building relationships, growing audiences, expanding brand partnerships, and building a business. To me, it reinforced how much the creator economy has matured. Cannes is beyond a place where brands invite a handful of creators. It is becoming a place creators actively invest in because they see long-term value in being there. ## 3. Creators were at the center of the biggest announcements View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/91093ebf-d3f6-4fcf-aafd-4586d591dd14/Canes_Lions_Press_Event.jpg?t=1782726043) Caption: Meta Press Event Cannes has become one of the biggest stages for platform and company announcements, and this year many of the biggest updates revolved around creators. Meta introduced Creator Marketing Hub, bringing together [Creator Marketplace and Partnership Ads](https://www.facebook.com/business/news/cannes-2026-cross-ai-threshold), while also unveiling new AI tools, [a reimagined Facebook Creator Studio](https://creators.facebook.com/blog/introducing-new-facebook-creator-studio), and new [Meta Glasses](https://about.fb.com/news/2026/06/meta-essilorluxottica-partner-launch-meta-glasses/). LinkedIn announced [Collaborative Posts ](https://www.linkedin.com/posts/linkedin-guide-to-creating_its-official-collaborative-posts-are-coming-activity-7474808448682102784-zBoB/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABHhvpABNi7GbPz6-AWk67_ahE0Wq8Lw7ZY)and [Suggested Feeds](https://www.linkedin.com/posts/juliacabralflavin_a-quick-hit-on-something-we-are-testing-ugcPost-7475464457939222528-C-49/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABHhvpABNi7GbPz6-AWk67_ahE0Wq8Lw7ZY). TikTok announced [Custom Creator Networks](https://newsroom.tiktok.com/tiktok-at-cannes-lions-2026-where-creative-solutions-creator-voices-and-culture-turn-creativity-into-business-impact?lang=en), a new Content Suite feature that lets brands build structured communities of creators, employees, and advocates for campaign briefs and content activation, with Starbucks as the first pilot building on its Green Apron Creator Program for employees. Amazon introduced [Creator Hub on Fire TV](https://variety.com/2026/digital/global/amazon-creator-hub-fire-tv-videos-podcasts-youtubers-1236787207/), Lowe’s expanded its creator initiatives with [Creator: Into the Blue](https://corporate.lowes.com/newsroom/press-releases/lowes-calling-creators-help-design-and-launch-new-products-06-23-26), and Forbes launched the [Forbes Creator Network](https://www.forbes.com/sites/pr/2026/06/22/forbes-expands-into-creator-led-storytelling-with-launch-of-new-creator-network/). While each announcement was different, the broader trend was the same. Creators have become a core part of how platforms and companies attract audiences and advertisers, build products, and compete with one another. ## 4. Every activation was designed to become content View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b64639a-dbdd-4409-bba6-a1bd0bb938a0/IMG_0707.jpg?t=1782726362) Caption: Reddit Community Deli From beaches and rooftops to hotels, apartments, and branded villas, activations were on another level. Some of the standouts and favorites included [Adobe’s festival-wide presence](https://canneslions.adobe.com/2026/home), where guests could use its Firefly Camera, [Meta Beach](https://www.facebook.com/business/events/cannes), which included a performance from Miguel, desserts from Cédric Grolet, and creator-inspired installations, [Pinterest Manifestival](https://newsroom.pinterest.com/en-gb/news/cannes-2026-pinterest-manifestival/), where guests could get real trend-inspired tattoos, and [Reddit’s Community Deli](https://www.linkedin.com/posts/reddit-for-business_step-inside-the-reddit-community-deli-where-activity-7475480392913944576-nCu5/), which brought deli culture to life in an immersive way. Others included [Manychat’s postcard station](https://www.instagram.com/reel/DZ28aXuAXuw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==), where you could send a postcard home to friends and family, [L’Appartement Linktree](https://www.instagram.com/p/DaByMHRmXmw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==), an exclusive pop-up penthouse, and creator JT Barnett’s [invite-only late night party](https://www.instagram.com/p/DaGYMJOjLK-/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==) for creators. These activations weren’t just elaborate, they were intentionally designed for social distribution. The people attending were only part of the audience. The much larger audience was everyone who would eventually experience them through social content. ## 5. Cannes is one of marketing’s last monoculture moments View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/acc1e2ea-464a-4ad2-b16e-0286fa3db4ce/IMG_0832.jpg?t=1782726787) Caption: Sport Beach One of the most interesting things about Cannes is how rare shared attention has become. Marketing is increasingly fragmented. Everyone follows different creators, consumes different media, and works across different platforms. Outside of moments like the Super Bowl, the Grammys, or Coachella, there are very few times when so much of the world is focused on the same conversations at the same time. Cannes is one of those moments. Everyone has a different schedule and attends different events, but there is still a collective experience that builds throughout the week. The same announcements, activations, trends, and conversations quickly become what everyone is talking about. When you bring together advertising, technology, media, creators, sports, entertainment, fashion, AI, and business in one place, those conversations naturally become bigger than any one industry. That is what makes Cannes feel unlike anything else in the industry calendar. ## Final thoughts Cannes Lions exceeded my expectations. Even after hearing plenty of stories from people who had attended before, I wasn't entirely sure what to expect. Looking back, I got exactly what I hoped to get out of the experience. Networking, learning, new opportunities, great conversations, and a much better understanding of how Cannes actually works. Now that I have that foundation, I think I will get even more out of it next time. I would spend more time exploring activations I missed, check out more of the award-winning work on display at the Palais, and leave even more room in my schedule for spontaneity. A big thank you to the Cannes Lions team for inviting me as an official LIONS Creators Ambassador, for the opportunity to co-host the creator and marketer mixer, and for all of the curated experiences throughout the week. Thank you as well to everyone who took the time to chat, share a meal or drink, invite me to an event, or simply say hello. It was all greatly appreciated. ----------——————————————————————————— ---------- ##### **EVENT OFFER FOR READERS ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ebade23-84fc-426b-87e5-e1ea0d16559a/Screenshot_2026-06-29_at_6.45.10_AM.png?t=1782730200) Caption: June 30th marks Social Media Day, and to celebrate, creatorpreneur Jayde I. Powell is hosting the _Chronically Online Virtual Social Media Summit_. The event brings together brand marketers, agency professionals, creators, and influencer marketing professionals for a full day of conversations about the state of the social industry. Speakers include Lia Haberman, Austin Null, Tameka Bazile, Brandon Smithwrick, and many more. You can get more details, see the full agenda, and purchase tickets [here](https://events.zoom.us/ev/AhHKbuBF6Wssz3QMcwrQShmXqjYcaRyvvk8Jj4UHe-T-yFPJ1uat~AmlSKRpj_CTBTRx-AiiYfdxHKZeXSzD4-iJbDOqyXNSSkrGrZAtfGiRxDg). Use code **Lindsey15** for 15% off. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/my-first-cannes-lions-5-observations

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/03352351-ab71-4b63-baee-01a302e6d82b/LinkedIn_Creator_Marketplace_.png?t=1781599328) Caption: LinkedIn I'll be at Cannes Lions next week for the first time, as one of 21 official ambassadors for the LIONS Creators program. I'm also hosting The Creator & Marketer Mixer on Thursday, June 25th with Bia Granja and Adobe's Jared Carneson. It's invite-only, but you can find details and how to express interest [here](https://www.canneslions.com/festival/experiences/lions-creators/programme/the-creator-and-marketer-mixer-e1-75013). I'm still building out my schedule. If you'll be there and want to connect, or if you're hosting an activation or event, feel free to reply or [DM me on LinkedIn](https://www.linkedin.com/in/lindsey-gamble/). **TODAY’S EDITION** * LinkedIn launches a creator marketplace as B2B marketers continue turning to credible creator voices to reach decision-makers. * Instagram rolls out “Your Algorithm,” to the main feed * Threads crosses 500 million monthly active users, making it the fastest growing text-based app in history * Pinterest announces an affiliate integration with Amazon Storefronts * Snapchat unveils SPECS, its long-awaited AR glasses ----------——————————————————————————— ---------- ## Inside LinkedIn's New Creator Marketplace and Why It Matters View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fe166d1b-3db5-407b-a8d6-02127f56b2b7/365_1x_shots_so.png?t=1781599357) Caption: LinkedIn One of my predictions for 2024 was that LinkedIn would [emerge as a channel for creator marketing ](https://lindseygamble.beehiiv.com/p/creator-economy-2023-trends-2024-predictions)and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here. Last week, LinkedIn [introduced](https://www.linkedin.com/pulse/helping-brands-deliver-impact-creators-stronger-creative-r4dne/) the LinkedIn Creator Marketplace, a new centralized experience designed to help brands discover and work with creators. The feature is currently in alpha and available to select creators and brands in North America, with support limited to English-language content. **How the Marketplace Works** Available through Campaign Manager, brands can search for creators based on topics, industries, and content expertise. They can view follower counts, posts, engagement metrics, and more, as well as access contact information to reach out for collaborations. Brands can also identify organic and sponsored content featuring their company and request permission to amplify it through [Thought Leader Ads](https://www.lindseygamble.com/blog/linkedin-expands-thought-leader-ads-to-allow-brands-to-sponsor-organic-posts), LinkedIn’s creator-led advertising solution. Additionally, they can activate curated video inventory through the self-serve BrandLink program, allowing ads to run alongside select editorial and creator video content. Eligible creators can opt into the experience and showcase up to eight posts or feature their most recent content. They can also specify how brands can contact them, including a preferred email address and the option to list an agent or representative. Creators will also have control over collaboration permissions, including the ability to approve or deny brands from boosting their content. **Why It Matters Now** B2B creator marketing on LinkedIn has exploded in recent years. Sponsored content in feeds is now common, and the numbers back it up: 82 percent of B2B marketers say creators increase credibility with decision-makers. But one of the biggest friction points has been discovery. Brands have largely had to piece together their own approach, manually identifying creators, relying on cold outreach efforts, or working with a small ecosystem of LinkedIn-focused agencies and creator marketing technology platforms. With the number of creators on LinkedIn doubling between 2021 and 2025, discovery has become increasingly difficult to manage at scale. The marketplace gives brands a centralized way to discover and evaluate creators through performance insights and analytics, while providing the contact information needed to initiate partnerships. That removes a significant barrier to entry and reduces friction for brands not yet investing in the channel, while helping those already active scale more efficiently. That efficiency gain matters even more as AI search visibility becomes a growing priority for brands. LinkedIn is already one of the most-cited platforms across major LLMs, which means creator content on the platform can influence how brands appear in AI-generated answers. That's why I [predicted for 2026](https://lindseygamble.beehiiv.com/p/2026-creator-economy-predictions) that brands would partner with creators to improve their visibility in AI-powered search experiences. **How It Supports LinkedIn's Ad Business** With the Creator Marketplace, LinkedIn joins Meta, TikTok, YouTube, Snapchat, and X in offering some version of a creator marketplace. These tools benefit both brands and creators, but they also serve a clear platform interest: advertising revenue. At a high level, creator marketplaces make it easier for brands to discover and activate creators, surface organic content featuring those creators, and turn that content into paid amplification through built-in ad formats that improve reach, targeting, and business outcomes. The result is a tighter link between creator activity and advertising inventory. LinkedIn is no different. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4e5f1e72-a542-4431-9ec2-9b479790a444/Creator_Content_Boosting_.png?t=1781599616) Caption: EMARKETER With 2028 [projected ](https://www.emarketer.com/content/brands-about-spend-more-boosting-creator-content-than-creators-earn-making)to be the year brands spend more on amplifying creator content than on paying creators to produce it, there are significant ad dollars at stake. The platforms that make it easiest to turn creator content into performance-driven advertising will capture the largest share of that spend. LinkedIn, with the Creator Marketplace and Thought Leader Ads now working in tandem, is positioning itself to compete for that spend. **A Recent Focus on Monetization** The Creator Marketplace is the latest addition to LinkedIn's growing suite of creator monetization tools, something the creator community has been requesting for years. While progress has been gradual, LinkedIn's efforts to help creators earn on the platform have accelerated in the recent year, with the launch of programs like BrandLink, Top Voices 360, and Advice Sessions, along with recent pilots of live digital events with creators. It is also [reportedly ](https://www.businessinsider.com/linkedin-creator-plans-new-features-roadmap-2026-6)exploring additional monetization options such as subscriptions. Regardless of what comes next, helping creators monetize their credibility, expertise, and trust will likely remain at the core of LinkedIn's creator monetization strategy. ----------——————————————————————————— ---------- ##### **NEWS,TRENDS & INSIGHTS** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aa200389-0a3e-456e-8496-b891621b48a5/Threads-Reaches-500M-Monthly-Active-Users_Heres-Whats-Next_Header.jpg?t=1781639488) Caption: Threads **Instagram** is expanding its ["Your Algorithm"](https://www.threads.com/@mosseri/post/DZaS90Km3d3?xmt=AQG02w18CXlhdNk4Yuv8fg7Rg8HK1HS-xFV67CrpYVG5-g) topic controls to the main feed, giving users the ability to adjust topics, and eventually people, moods, and content types, to shape their recommendations. It is one of the more meaningful applications of AI in social media, shifting[ control away from the algorithm](https://lindseygamble.beehiiv.com/p/you-control-the-algorithm)[ ](https://lindseygamble.beehiiv.com/p/you-control-the-algorithm)and toward the user. **Instagram** is rolling out [Picture-in-Picture for Reels ](https://www.lindseygamble.com/blog/instagram-rolls-out-picture-in-picture-pip-for-reels-to-more-users-for-multitasking-viewing)more broadly, letting videos continue playing in a floating window after users leave the app. The feature could lift watch time and completion rates, though more passive viewing may come at the cost of true viewership. **Facebook** launched [AI Mode](https://about.fb.com/news/2026/06/new-ai-tools-to-help-you-make-things-happen-on-facebook/), a new search tab that uses Meta AI to surface answers drawn from public posts, Groups, and Reels rather than returning a list of links. It positions Meta to compete in the answer-engine space using its own social data as the core differentiator. **Meta** is partnering with Best Buy to bring its AI glasses and VR headsets into 50 [dedicated in-store spaces](https://www.meta.com/blog/introducing-meta-lab-capsule-stores-best-buy/?srsltid=AfmBOopVK3-Sg3CioSeXxmuQqL79ixNx4-BFjQT-KGA3YUaGN7diqG7I) across the U.S. and Canada. For hardware that benefits from a hands-on experience, expanded retail distribution like this can be a strong lever for driving adoption and helping consumers better understand the products before buying. **Threads** has hit [500 million monthly active users](https://about.fb.com/news/2026/06/meta-launching-new-features-500-million-monthly-threads-users/), with Communities credited as a key growth driver and now exiting beta with new features including a Communities Hub, Community Icons, and Your Algo. The milestone keeps pressure on X as Threads continues closing the gap on the dominant text-based platform. **YouTube** is expanding [direct messaging](https://blog.youtube/news-and-events/youtube-in-app-video-sharing-messaging/) for users 18 and older in the U.S. and select regions, allowing people to send and reply to videos without leaving the app. The [return to messaging](https://lindseygamble.beehiiv.com/p/youtube-catches-the-dm-bug) comes as it becomes an increasingly important feature of social platforms, shaping how content is shared and distributed. **Pinterest** officially launched [Amazon Storefront linking](https://newsroom.pinterest.com/news/amazon-storefront-linking/), a feature I [previously spotted](https://www.lindseygamble.com/blog/pinterest-and-amazon-partner-to-let-amazon-influencer-creators-link-their-storefronts) in March, allowing creators to connect their Storefront to their profile and add affiliate links when tagging eligible products. With more than half of Pinterest users coming to the platform to shop, this reduces friction in the path from discovery to purchase and reinforces Pinterest’s positioning as a commerce-first platform. **Snapchat** unveiled [SPECS,](https://newsroom.snap.com/introducing-specs-augmented-reality-glasses)its new standalone consumer AR glasses featuring see-through lenses, built-in cameras, hand and voice controls, and AI assistance that can see what you see in real time. The launch marks Snap's biggest hardware bet yet, entering a crowded field alongside Meta, Google, and Apple as the race to own the next everyday personal device heats up. **Snapchat** is rolling out a[ new experience](https://newsroom.snap.com/friends-only-way-to-create-and-share-for-snapchatters-under-16) for users aged 13 to 15, limiting profile visibility to mutual friends and removing public like counts for that age group. Teen safety features are becoming baseline expectations, and platforms that get ahead of them are in a better position to address regulation and parental concerns. **Substack** launched the [next phase of its native sponsorship program](https://on.substack.com/p/a-business-model-that-works-for-creators?utm_id=97760_v0_s00_e0_tv4). Bestseller-tier creators can now access Creator Kit, a tool for building media kits and signaling interest in brand partnerships to flagship partners including Whatnot, Uber, and Balenciaga. With brands seeking access to engaged newsletter audiences and competitors like beehiiv already facilitating sponsorships, helping creators secure brand deals is a natural next step, especially if Substack takes a cut. **Spotify** updated its[ podcast play count](https://newsroom.spotify.com/2026-06-11/spotify-for-creators-tools-plays-analytics-updates/) to require at least 30 seconds of listening and introduced two new analytics tools, Audience Segments and Episode Trends, to help creators track listener retention and benchmark episode performance. The changes give creators a more reliable signal of who is actually listening and how individual episodes stack up over time. **Roblox** is expanding its [Recommended For You algorithm](https://about.roblox.com/newsroom/2026/06/optimizing-discovery-great-games-reach-millions-players-roblox) by extending its lookback window from 7 to 28 days. The change is designed to better capture long-term engagement and surface games that retain players over time, rather than those driven by short-term spikes. ----------——————————————————————————— ---------- ##### **WHAT I’M READING & WATCHING ** * [Creator Content Now Powers 44% of Paid Media Creative as the Traditional Marketing Funnel Compresses ](https://www.creatoriq.com/press/releases/creator-powered-funnel-report-2026)(CreatorIQ, _Creator-Powered Funnel Report_) * [87 Percent of Creators Say Creative AI Is Growing Their Business and Audience ](https://news.adobe.com/news/downloads/pdfs/2026/06/06162026-mediaalertcreatorscreativeai-1.pdf)(Adobe,_ 2026 Creators’ Toolkit Report) _ * [The Social Reckoning Official Teaser Trailer ](https://www.youtube.com/watch?v=gM4LkaXwGuY)(Sony Pictures Entertainment) ----------——————————————————————————— ---------- ##### **IN CASE YOU MISSED IT ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87cf0e1c-40d7-43c3-b922-810a9e483ec2/Lindsey_Gamble_s_Newslertter.png?t=1781603588) Caption: Did you miss the last newsletter? Catch up [here](https://lindseygamble.beehiiv.com/p/google-gives-creators-profiles-in-search)** **to read about: * How Google’s new Search Profiles give creators a dedicated presence in Search * What Meta’s tests of a Series feature mean for episodic content across Instagram and Facebook * How LinkedIn’s new reach metrics will help creators optimize for the audiences they care about Read Here (https://lindseygamble.beehiiv.com/p/google-gives-creators-profiles-in-search) ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/linkedin-finally-has-a-creator-marketplace

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48839891-4877-420c-a93f-1db07cf4597c/maxresdefault.jpg?t=1780962838) Caption: Google ##### TODAY’S EDITION * Google launches Search Profiles for creators * Meta tests a Series feature that lets creators organize Reels into collections * Instagram launches one of its most requested features: the ability to rearrange posts on profile grids * LinkedIn gives creators visibility into in-network and out-of-network reach * TikTok launches a standalone fandom app called TikTok Pro Events ----------——————————————————————————— ---------- ## Google Gives Creators an Official Presence in Search View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/36e1514e-5e6a-4bd4-8862-c22d263eacac/Lindsey_Gamble_Google_Search_Profiles__1_.jpg?t=1780742679) Caption: Google Google is making more space for creators in Search with the introduction of [Search Profiles](https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/). It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place. Creators can claim their profile and add an avatar and bio, connect their TikTok, Instagram, YouTube, and X accounts, pin posts as a highlight reel, and link out to their website, storefront, and subscriptions. Search Profiles can be accessed through a creator's card in Discover, a button within their Knowledge Panel, or a direct shareable URL. For now, eligibility is limited to U.S.-based creators who are 18+ and have at least 100,000 followers on Instagram, YouTube, or X, or 300,000 followers on TikTok. **Why it matters:** Search Profiles give creators a centralized identity layer across Google, essentially a link in bio tool built for Search. This ties into a broader set of efforts from Google to bring creators and social content deeper into Search. Previously, Google has [increased ](https://www.lindseygamble.com/blog/google-adds-more-creator-content-and-the-ability-to-follow-creators-in-discover)the visibility of YouTube Shorts, Instagram, and X posts in Discover. It has also rolled out [Preferred Sources](https://www.lindseygamble.com/blog/google-lets-users-pick-their-own-news-sources-with-new-preferred-sources-feature), which allows users to prioritize content from publishers and creators they follow and trust. It also comes at a moment when AI-powered summaries are reshaping how people discover information, leading to shifts in referral traffic for creators and publishers. Search Profiles help counter this by ensuring that when someone searches for a creator, they are presented with a clear, structured path to their content and offerings. ----------——————————————————————————— ---------- ## Meta Tests Series Feature to Organize Reels Into Episodic Collections View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c8b0f40f-7c48-496f-b4ce-fa9d7ea4268d/Instagram_Series.jpeg?t=1780770701) Caption: Instagram Meta is testing a new [Series](https://techcrunch.com/2026/06/02/meta-tests-series-for-episodic-reels-on-instagram-and-facebook/) feature across Instagram and Facebook that lets creators package Reels into episodic collections. Select creators already producing serialized content can group existing and new Reels into a dedicated Series tab on their profile. When videos from a Series are discovered in Feed or the Reels tab, viewers can tap through to watch the full collection. Meta is also exploring how Series could be monetized, though it has not shared specific plans. Possibilities include allowing creators to offer a few episodes for free before gating the rest, or introducing pre- and mid-roll ad formats with revenue sharing. **Why it matters:** Serialized and episodic content has become a bigger part of social media, from microdramas and creator-led shows to educational series and interviews. As creators look to build deeper audience relationships, they are increasingly investing in multi-part formats. Series has Meta returning to a feature by the same name from the IGTV era and builds on a [Reels linking feature ](https://www.lindseygamble.com/blog/instagram-adds-reel-linking-to-support-multi-part-and-serialized-content)it launched earlier this year. But this version is more developed, creating a cleaner pathway for creators to share this type of content and for audiences to follow along. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/063eff11-f397-458d-8082-38465a49c9d3/US188590_FIgure1.jpg?t=1780743579) Caption: Deloitte The timing is notable as the lines between social media and television continue to blur. According to[ Deloitte's ](https://www.deloitte.com/us/en/insights/industry/technology/changing-tv-watching-mindset.html)[_Digital Media Trends, Fall 2025_](https://www.deloitte.com/us/en/insights/industry/technology/changing-tv-watching-mindset.html)[ report](https://www.deloitte.com/us/en/insights/industry/technology/changing-tv-watching-mindset.html), 36% of consumers now say watching social video is the same as watching TV. At the same time, platforms are investing more heavily in serialized programming. TikTok recently[ partnered](https://lindseygamble.beehiiv.com/p/tiktok-goes-deeper-into-micro-dramas) with Issa Rae's _HOORAE_ to produce several shows, including _Screen Time_, whose first episode reached 20 million views in its first 24 hours. It also [announced](https://newsroom.tiktok.com/tiktok-and-sundance-collab-launch-micro-series-storytelling-program?lang=en) [Sundance Collab](https://collab.sundance.org/catalog/writing-micro-series), a new initiative with Sundance Institute to help creators develop micro-series. Series could be an early signal that Meta is ready to move more aggressively in this space, particularly given its new TV experience, which is designed around lean back viewing that serialized and episodic content are well suited for. ----------——————————————————————————— ---------- ## **LinkedIn Shows Creators Where Their Reach Is Coming From** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a0908dc0-9889-4215-b2f7-7d307f792725/359_1x_shots_so__1_.png?t=1780744223) Caption: LinkedIn LinkedIn [rolled out](https://www.linkedin.com/posts/samclanon_whether-building-an-audience-sharing-an-activity-7467924436613107713-WAvr?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I) new metrics that break down how many views came from within a creator's network (followers and connections) versus outside of it (people discovering content through the Feed, recommendations, reshares, and Search). Both can be found in the Discovery section and under Impressions. **Why it matters:** Historically, impressions have been a blunt metric. Two posts could generate the same number of views, but one might be reaching entirely new audiences while the other is primarily circulating among existing followers and connections. These new analytics provide a clearer picture of where reach is actually coming from. They're also valuable because there isn't a universal definition of success on LinkedIn. Someone focused on thought leadership, lead generation, or growing a creator business may prioritize out-of-network reach. Meanwhile, those using LinkedIn primarily for relationship building, networking, or career development may place greater value on in-network reach. By understanding which topics and formats resonate with people already connected to them versus the broader LinkedIn ecosystem, creators can make more informed decisions about their content strategy. With this addition, LinkedIn continues improving its analytics. It follows a string of well-received updates including visibility into how many times a post has been [saved or shared via message](https://lindseygamble.beehiiv.com/p/linkedin-creators-get-saves-sends), and how many profile visits and followers a post drives. Together, these metrics give creators and the brands partnering with them better signals on fit before a collaboration and clearer ways to measure success once one is done. _Want to level up your LinkedIn game? Check out _[_Stanley,_](https://li.getstanley.ai/?ref=lindsey-gamble)_ an AI Content Coach that studies your best posts, curates top-performing content from creators in your niche, and gives you insights to improve your strategy. (Referral link)_ Get 3 Days FREE on Me (https://li.getstanley.ai/?ref=lindsey-gamble) ----------——————————————————————————— ---------- ##### **NEWS ROUND UP ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b814bb8f-ca88-4b00-9875-cc2fc85cecad/90404034007-panoramic-dual-screen.png.jpeg?t=1780946815) Caption: Instagram **Instagram** finally rolled out the ability to [rearrange posts](https://www.minecraft.net/en-us/affiliates) on a profile grid. The [highly requested feature ](https://www.minecraft.net/en-us/affiliates)was announced more than a year ago and allows users to select the new Reorder Grid option from a post on their profile, then drag and drop posts into any position on their grid. **Facebook** announced a new AI-powered [Creator Assistant](https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/). Available in the Creator Dashboard and trained on a creator's page data, it can answer questions and provide personalized recommendations based on their content style, performance, and community. **Threads** rolled out the ability to attach a [30-second music clip](https://www.threads.com/@conno_r/post/DY7cNNfm9pY) from its catalog to a post or reply. Clips include the song's cover art thumbnail and lyrics. **Edits** shared a trio of [audio-related updates](https://www.instagram.com/p/DZK5D9Km7Oo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==), including the ability for creators to import and save their own audio, automatically match volume levels across clips and voices, and access more than 200 additional sound effects. **TikTok** launched [TikTok Pro Events](https://usdsjv.tiktok.com/TikTok-Pro-Events), a standalone fandom app debuting with the FIFA World Cup 2026™. Users in the U.S. can earn points by completing tasks such as sharing content and redeem them for merchandise, TikTok Shop coupons, and more. **LinkedIn** updated [Document posts](https://www.linkedin.com/pulse/turn-your-insight-influence-linkedin-guide-to-creating-ztitc/) to display in a more compact carousel format in the feed. Viewers can tap an icon in the bottom-left corner to expand the document to full screen. The platform also refreshed the engagement bar so reaction and comment counts now appear alongside the buttons. **Beehiiv** is hosting its[ Summer Release Event ](https://www.beehiiv.com/summer-release-2026?via=lindsey-gamble)on July 16, where it plans to unveil new platform updates. Its previous [fall event ](https://lindseygamble.beehiiv.com/p/beehiiv-goes-all-in-one-for-creators)saw the platform expand beyond its newsletter roots with digital products, podcasting, an AI website builder, and more. **Substack** launched[ Reply Rules](https://on.substack.com/p/introducing-reply-rules), which allow creators to set standards for comments on their posts, replies to their Notes, and Chats. Over time, the tool learns from a creator's moderation behavior and proactively hides replies it predicts they would remove. **X** introduced [React with Video](https://x.com/X/status/2061622495862575585), a feature that lets users respond to a post with a selfie-style video while displaying the original post in the background or in split-screen view. **LTK** added new ways to discover creators and their [shopping recommendations](https://www.instagram.com/p/DY5PhcdgdBF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==), including interest buttons on posts that surface related content, expanded location-based discovery, and the ability to save posts and products to lists. **SiriusXM** and **Tubi** struck a [distribution and advertising partnership](https://investor.siriusxm.com/news-events/press-releases/detail/2271/siriusxm-expands-video-podcast-distribution-to-tubi) that will bring [video podcasts](https://lindseygamble.beehiiv.com/p/why-netflix-wants-your-favorite-podcasts), including _Conan O'Brien Needs a Friend_, _What Now? with Trevor Noah_, and _Rotten Mango_, to the streaming platform beginning in late June. **Minecraft** launched its first [affiliate program](https://www.minecraft.net/en-us/affiliates). Creators who join can promote Minecraft Marketplace products, including add-ons and skin packs, and earn commissions on the sales they drive. ----------——————————————————————————— ---------- ##### **WHAT I’M READING ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5400d121-316f-4dd0-8c0b-b78a66c896ee/hero-image.fill.size_1248x702.v1780405010.jpg?t=1780965065) Caption: Mashable [The Mashable 101: The Creators Defining the Internet in 2026](https://mashable.com/life/top-creators-defining-2026-mashable-101) (_Mashable)_ Mashable released its second annual list of 101 creators shaping digital culture, spanning content creators, community builders, cultural curators, digital entrepreneurs, and entertainers. [The Future of the Creator Economy Report 2026 ](https://www.epidemicsound.com/data-trends/sound-of-creativity-reports/future-creator-economy-report-2026/)_(Epidemic Sound) _ Based on insights from 3,000 creators, 94% are already using AI for content enhancement, ideation, editing, and production. Despite 93% citing concerns around AI and creative risks, 72% expect to increase their usage over the next 12 months. [Podcasts In the Living Room](https://signalhillinsights.com/pulse-report-uk/) (_Signal Hill & FlightStory) _ A new pulse report of 1,000 UK monthly podcast consumers finds 84% watch video podcasts, outpacing the US (62%) and Canada (75%). The TV is now the second most popular device for podcast consumption (45%), behind smartphones (80%), with nearly half of viewers tuning in during weekday prime time. ----------——————————————————————————— ---------- ##### **IN CASE YOU MISSED IT ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c15f2f37-e0ed-4bfb-9998-a7f256ff59b6/252_1x_shots_so.png?t=1780964385) Caption: Did you miss the last newsletter? Catch up [here](https://lindseygamble.beehiiv.com/p/why-cannes-is-becoming-a-must-attend-for-the-creator-economy)** **to read about: * Why Cannes Lions is becoming a must-attend event for the creator economy * How TikTok's Manage Keywords feature can help creators and brands improve search discovery * How YouTube's new Unique Reach metric could help creators capture more TV ad dollars Read Here (https://lindseygamble.beehiiv.com/p/why-cannes-is-becoming-a-must-attend-for-the-creator-economy) ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/google-gives-creators-profiles-in-search

---------- **IN PARTNERSHIP WITH ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0a90f078-5828-4e0a-9ba5-ef277d3e5025/CL-horizontal-charcoal.png?t=1777773854) Follow image link: (https://a.lefty.io/zav06) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44ff7b97-b572-4f81-8055-857358a53058/TNC_0554_Jandj0wl.JPG?t=1780224589) Caption: Cannes Lions ##### TODAYS EDITION * Cannes emerges as a must-attend event for the creator economy * Meta expands paid subscription offerings across Instagram, Facebook, and WhatsApp * TikTok adds keyword tools to improve content discovery in search * YouTube introduces Unique Reach to help creators translate audience scale for TV advertisers * YouTube creators break into box office success with _Backrooms_ and _Obsession_ Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ---------- ##### **DEEP DIVE** ## **Why LIONS Creators Is Becoming a Must-Attend Event for the Creator Economy** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f372a734-4716-438d-b9f8-65e580609653/TNC_0016_Kunx6Vys.JPG?t=1780224540) Caption: Cannes Lions The Cannes Lions International Festival of Creativity returns June 22–26 in Cannes, France. While the Festival has existed for over 70 years, this marks only the third edition of [LIONS Creators](https://a.lefty.io/zav06), its dedicated creator economy program and space, which launched in 2024. **What’s Happening ** This year, LIONS Creators will have a larger beachfront presence after previously being hosted on the rooftop of the Palais des Festivals. Sponsored by Adobe, the space will feature a content studio, editing suites, meeting areas, and more. Programming reflects some of the key shifts in the creator economy, including co-creation, the integration of AI, the growing role of creators in B2B marketing, how creators are building sustainable businesses, and the evolution of creator partnerships. These themes will take shape across panels, workshops, and activations.  Speakers include creators such as Dhar Mann, Steven Bartlett, Hannah Stocking, and Max Klymenko, alongside leaders from TikTok, Twitch, Gap, DoorDash, Mastercard, and more. There are also dedicated networking experiences throughout the week, including a kickoff breakfast, award watch party, and an [invite-only creators and marketers mixer](https://www.canneslions.com/festival/experiences). **Creators Take Center Stage at Cannes** The growth of LIONS Creators reflects how central creators have become to media, marketing, entertainment, and commerce. As the creator economy moves toward a projected half-trillion-dollar industry by 2027, creators are increasingly operating as business partners, founders, media businesses, and cultural tastemakers. In just a few years, LIONS Creators has become one of the most important gatherings in the creator economy, bringing together CMOs, brand marketers, agencies, platforms, talent managers, investors, and creators shaping the industry’s future. **Why Creators Should Attend** For creators specifically, there is significant value in attending. As the ecosystem becomes more crowded, proximity becomes a differentiator. Being in the same room creates opportunities for partnerships, collaborations, media moments, and long-term relationships that are often difficult to build remotely through a phone or laptop. From the official programming to the unexpected conversations that happen, the event also offers a real-time look at where the industry is heading, from how brands are evolving their creator strategies to how creators are building sustainable businesses. The global perspective adds another layer of value, giving creators insight beyond their own markets that they can bring directly back into their businesses. It is also impossible to ignore the content opportunity. Cannes and the South of France are the perfect backdrop for highly shareable creator content throughout the week, as attention around the festival reaches its peak. Even more importantly, many creators use the event to extend and deepen brand partnerships, whether by covering activations for brand partners or appearing on stage alongside them. _To learn more about LIONS Creators and get your pass, visit _[here](https://a.lefty.io/zav06)_. Use code _**_LINDSEYCREATOR _**_for priority access to creator-focused programming and experiences._ **Get Your LIONS Creators Pass →** (https://a.lefty.io/zav06) ----------——————————————————————————— ---------- ##### **NEWS, TRENDS & INSIGHTS ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62e9f372-9b07-481b-9d90-f4b68b9bca19/Screenshot_2026-06-01_at_2.50.21_PM.png?t=1780339860) Caption: Reddit **Meta** [announced](https://www.instagram.com/p/DY2dHCWMZST/?hl=en) new consumer subscriptions: Instagram Plus, Facebook Plus, and WhatsApp Plus, offering profile customization, extra Story and chat features, insights, and more. It will also test Meta One plans with expanded Meta AI capabilities and greater visibility for creators and brands. The move reflects growing consumer willingness to pay for premium social media experiences, as seen with YouTube Premium and Snapchat Plus, alongside platforms’ ongoing search for revenue streams beyond advertising. **Instagram** is [bringing](https://www.threads.com/@lindseygamble_/post/DZCxqcoFtyj?xmt=AQG0GE1hYWMBTo9JPzWIPZPcTNQD81zoGP4o4rGsC-6M59HQQLgF7JawLcRneO23_-3jXKs&slof=1) the [Teleprompter feature ](https://www.lindseygamble.com/blog/instagrams-video-editing-app-edits-to-add-teleprompter-feature)from Edits to its main camera, allowing creators to read scripts while recording and reduce retakes. It's another example of Instagram using Edits as a proving ground for features that may eventually become native across the app, something I [highlighted](https://lindseygamble.beehiiv.com/p/instagram-s-capcut-rival-is-here) as a key use case when the video editing app first launched. **TikTok** [rolled out ](https://www.threads.com/@lindseygamble_/post/DZCihAmlusr?xmt=AQG0ee4c7zauaHBXKQ5P20niElbJDPW5lxAraxENfvUWacVRv2RSHXWpy7yuxH9dkewNKvsr&slof=1)a Manage Search Keywords feature, allowing users to submit keywords tied to their content for review. Approved keywords appear on posts and help viewers discover related content. As TikTok increasingly functions as a search engine, creators and brands get more control over how their content is categorized and discovered. **YouTube** [introduced](https://www.youtube.com/watch?v=g-L8g_Uw80Q) Unique Reach, a metric that estimates the total number of people who saw a video, including co-viewers on connected TVs. Using a predictive model, YouTube will count CTV viewing as multiple unique viewers to account for shared household watch sessions. As YouTube competes more directly for TV ad budgets, the metric aligns creator reporting with traditional TV and CTV measurement, giving them a clearer way to communicate audience scale to advertisers. **YouTube** now [lets](https://youtu.be/g-L8g_Uw80Q?si=Bp9oquxUytmty06y&t=57) creators add music to Image Posts and Carousels using YouTube Music or Dream Track. Combined with these formats appearing in the Shorts feed, it creates an experience similar to Instagram, where Carousels can be recommended alongside short-form video content. This continues [2024’s trend toward unified](https://lindseygamble.beehiiv.com/p/creator-economy-trends-of-2024#:~:text=3.%20Unified%20Feeds%20Become%20the%20New%20Standard), multi-format, personalized social feeds. **Spotify** [added](https://newsroom.spotify.com/2026-05-27/podcast-clips-save-share-moments/) a Podcast Clips feature, allowing listeners to clip and share podcast moments through direct messages and across social media. As clipping becomes one of the primary ways podcasts spread online, Spotify leans into the trend and turns every listener into a potential distribution channel. **Twitch** [announced](https://blog.twitch.tv/en/2026/05/30/everything-we-announced-at-twitchcon-rotterdam-2026/) Dual Format, enabling creators to stream in both horizontal and vertical formats simultaneously. Mobile users will see a full-screen vertical experience, while desktop users see the traditional horizontal layout. The update helps creators meet audiences where audiences are watching. **Reddit** will [allow](https://www.reddit.com/r/modnews/comments/1tpa9p1/launching_video_in_comments/) video replies to comments in SFW public communities starting June 11, expanding conversations beyond text, images, and GIFs. Video replies open up new use cases for creators and celebrities engaging fans during AMAs, brand representatives answering product questions, and industry experts sharing commentary. **X **says it has [identified](https://x.com/nikitabier/status/2058020001823793265?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2058020001823793265%7Ctwgr%5Effa2af0327c3bb779485e6a39bd46471382fd4b7%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.businessinsider.com%2Fx-cracks-down-on-stolen-content-nikita-bier-2026-5) a large number of accounts reuploading content from smaller creators to game its revenue share program and will now redirect those impressions back to the original posts. The platform joins Meta in [cracking down](https://lindseygamble.beehiiv.com/p/gamified-creator-programs#:~:text=Instagram%20is%20expanding,original%20content%20creators.) on unoriginal content and [rewarding](https://lindseygamble.beehiiv.com/p/instagram-to-reward-smaller-original-content-creators) original creators. It also aligns with X’s recent broader push to attract creators, including initiatives like [Creator Connect](https://lindseygamble.beehiiv.com/p/streaming-is-going-tiktok#:~:text=X%20announced%20Creator,boost%20that%20content.). ----------——————————————————————————— ---------- ##### **WHAT I’M READING ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ec2d07d-5f13-47b3-ae7b-2241bcd66de8/Screenshot_2026-06-01_at_3.09.21_PM.png?t=1780340978) Caption: IMDb [The Future of Movies Is Here: 'Backrooms' and 'Obsession' Mark a Turning Point for Hollywood](https://www.thewrap.com/creative-content/movies/backrooms-box-office-success-explained-kane-parsons-future/) _(The Wrap) _ YouTube creators Kane Parsons and Curry Barker topped the box office this weekend with original horror films, in Backrooms and Obsession — both beating out Disney’s _The Mandalorian and Grogu_, with Gen Z coming out heavily. It’s a big moment for the creator-to-Hollywood pipeline and is going to grab the attention of those in Hollywood even more. [Unilever launches largest sports partnership activation for FIFA World Cup 2026 ](https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-launches-largest-sports-partnership-activation-for-fifa-world-cup-2026/)_(Unilever)_ Unilever, the Official Personal Care Sponsor of the FIFA World Cup 2026™, revealed plans to activate across 35 brands with creators at the center of its strategy. Activations will include dedicated creator hubs in Mexico City, Miami, and New York. This is worth watching as Unilever looks to make good on its ambitious commitment to increase its [influencer marketing activity 20x](https://lindseygamble.beehiiv.com/p/unilever-ceo-20x-more-influencers). [American Eagle rebalances marketing toward performance as sales slide](https://www.marketingdive.com/news/american-eagle-rebalances-marketing-toward-performance-as-sales-slide/821470/) _(Marketing Dive)_ American Eagle is shifting its focus toward digital media, performance marketing, and influencer marketing for the remainder of the year following a first half defined by celebrity-led campaigns and event sponsorships. As part of that strategy, the retailer plans to invest further in its recently launched [gamified advocacy programs](https://lindseygamble.beehiiv.com/p/gamified-creator-programs?), the AE Creator Community and Aerie's Realmakers community. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/why-cannes-is-becoming-a-must-attend-for-the-creator-economy

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/acdabdd1-c1ca-4dc6-a600-c4894a13dfeb/Prime_Video.jpg?t=1779150733) Caption: Prime Video / Clips _Next month, I’ll be making my first trip to the __Cannes Lions __as an _[_ambassador_](https://www.linkedin.com/posts/lindsey-gamble_last-year-i-watched-sessions-virtually-activity-7452716876306132992-AkYY?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I)_ __for the __LIONS Creators__ program, the festival’s dedicated creator economy programming and space. _ _Stay tuned for an upcoming newsletter about the festival, but in the meantime, you can check out the full programming and grab tickets _[_here_](https://a.lefty.io/zav06)_. You can use the code LINDSEYCLASSIC or LINDSEYCREATOR to get priority access to creator-focused moments. And if you’re already going and want to connect, reach out!_ ##### TODAYS EDITION * A breakdown of why video streaming platforms are adding TikTok-like discovery feeds to their mobile apps * Instagram launches Instants, a BeReal-meets-Snapchat feature and standalone app * TikTok officially annouces TikTok Go to help travelers book accommodations and hotels * LinkedIn is expanding its immersive video experiences to users outside the US after rolling it back * X looks to make a creator push with a new matchmaking tool for creators and brands Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ---------- ##### **DEEP DIVE ** ## Streaming Platforms Bet on Short-Form Video Feeds for Discovery View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/780f38e4-6c55-490a-b96c-0c2eb269af41/en-US-VVF-UI-Still.jpg?t=1779150848) Caption: Netflix / Clips Short-form video feeds have taken over social media over the past five years. Now, they're steadily making their way into the mobile apps of nearly every major video streaming platform as streamers experiment and launch TikTok-style discovery feeds. While it's getting more attention now, this isn't entirely new. Tubi [launched](https://www.lindseygamble.com/blog/tubi-enters-the-short-form-video-space-with-scenes-to-meet-users-on-the-go) its short-form video feed, Scenes, back in November 2024. Then in August 2025, ESPN [rolled out ](https://espnpressroom.com/us/press-releases/2025/08/espn-launches-new-direct-to-consumer-service-enhanced-espn-app/)Verts, a vertical feed focused on sports highlights and discovery. In just the last few months, momentum has accelerated. Disney+ followed its sister app ESPN and [launched ](https://thewaltdisneycompany.com/news/verts-disney-plus/)its own version of Verts, featuring scenes and moments from its movies and shows. Peacock [launched ](https://www.lindseygamble.com/blog/peacock-enters-short-form-video-curated-vertical-playlists)vertical NBA broadcasts, while Paramount added a vertical feed built around clips from existing shows and movies. Netflix recently [rolled out ](https://www.lindseygamble.com/blog/netflix-tests-tiktok-style-vertical-video-feed-as-part-of-app-redesign)Clips, and last week Prime Video [expanded](https://press.aboutamazon.com/prime-video/2026/5/prime-video-delivers-a-new-way-to-discover-entertainment-with-clips) its version of Clips beyond NBA highlights to include movies and TV series. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/298b845c-a8ed-4566-b0f0-0b74008ee1e7/b86f5d04edfb50022d4307a30f6cd0224b88aa40.png?t=1779195339) Caption: EMARKETER Streaming platforms are trying to replicate the discovery mechanics social platforms have already trained users to expect through short-form video, and it makes sense. Short-form video is now the dominant content format for consumers, with roughly[ 65%](https://archive.is/20251022202907/https://www.emarketer.com/content/consumers-pick-quick-videos-top-creator-format) saying it's their preferred format from creators over long-form video, images, and livestreams. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53d49600-d7a0-44a5-8354-f6e221c493e9/358534.png?t=1779195410) Caption: EMARKETER The discovery problem is the real driver. As libraries grow, it becomes harder for users to figure out what to watch next. At the same time, subscription fatigue is rising as consumers become more selective about what they pay for. Short-form feeds solve both. They surface content faster and reduce friction between discovery and viewing. That matters especially for Gen Z, who frequently sign up for a service to watch something specific and cancel shortly after. Roughly[ 8 in 10](https://www.emarketer.com/content/gen-z-streaming-burnout-fuels-high-churn-ad-tier-growth) say they've done this. The problem is that most of these experiences are gated behind subscriptions and built from repurposed clips rather than purpose-built content, making many of them feel underwhelming. Instead of sitting behind the paywall, these feeds could help users explore catalogs before they subscribe and convert interest directly into trials and sign-ups. The bigger opportunity, though, is treating these as new surfaces entirely and building content specifically for them. That is starting to take shape. Peacock [revealed](https://www.businessinsider.com/peacock-reelshort-micro-dramas-bravo-hollywood-short-form-vertical-video-2026-5?) plans to license 10 microdramas from ReelShort and produce two original Bravo microdramas for its feed. Meanwhile, Disney+, which shared that it's seeing deeper engagement from Verts, says it will invest more heavily in the feed, with that investment likely including creator and user-generated content tied to its IP. We could see more streamers start licensing and partnering with short-form video creators to produce original programming for their short-form video experiences, similar to what we’ve already seen streamers do with [YouTubers for long-form content](https://lindseygamble.beehiiv.com/p/why-netflix-wants-your-favorite-podcasts). These deals won't be as large or get the same attention as long-form creator partnerships, but they could be a win for short-form creators, who gain a new distribution and revenue stream, and for streamers, who need more compelling content for these feeds. For viewers, it makes streaming apps feel less like static libraries and closer to the social feeds they already spend their time in. And the convergence goes both ways. Social platforms are [becoming](https://lindseygamble.beehiiv.com/p/creator-economy-trends-of-2025) more like streamers too, with YouTube leading the charge and Instagram and TikTok following through [dedicated TV apps](https://www.linkedin.com/posts/lindsey-gamble_instagram-reels-are-making-their-way-to-activity-7406731508113096704-P8eH/) and[ investments](https://lindseygamble.beehiiv.com/p/tiktok-goes-deeper-into-micro-dramas)[ ](https://lindseygamble.beehiiv.com/p/tiktok-goes-deeper-into-micro-dramas)in episodic content. ----------——————————————————————————— ---------- ##### **NEWS, TRENDS & INSIGHTS ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/026fadaa-59f8-46d9-86b4-cde746b50609/media.jpeg?t=1779152072) Caption: Instagram / Instants **Instagram** [introduced](https://about.instagram.com/blog/announcements/introducing-instants-for-sharing-in-the-moment) Instants, a feature and standalone app that lets users share ephemeral, unedited photos with Close Friends or mutuals. Users can also access shared Instants in a private archive and compile them into a recap that can be shared to Stories. The BeReal-meets-Snapchat feature is an attempt by Instagram to get people sharing more content by lowering the pressure, but initial feedback suggests it may not have long-term staying power. **Instagram** is [testing](https://www.linkedin.com/posts/lindsey-gamble_instagram-is-in-the-process-of-fixing-one-activity-7459948724069412865-zdvL?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I) the ability for users to add unique captions to individual photos or videos within a carousel. Instead of overloading slides with text or relying on one long caption to explain every frame, creators and brands can now add context exactly where it matters most, which is especially useful for educational content, hauls, photo dumps, commentary, and other storytelling formats. **Facebook** [launched ](https://www.instagram.com/p/DYUlabPFt-r/?img_index=1)a Reels bulk upload feature that allows creators to upload and schedule multiple Reels at once. Facebook has been trying to get creators to share more Reels content through programs like [Creator Fast Track](https://lindseygamble.beehiiv.com/p/facebook-s-new-creator-monetization-program-targets-tiktok-youtube-creators), and this tool makes it easier for creators to upload existing short-form videos in one go. **Threads **[rolled out](https://www.threads.com/@conno_r/post/DX9yHGTDu7h?xmt=AQF0GeM1-LDD4m-LrSTRlJUjy-JarbAFkr2VoF-2p-cGxw) messaging on its web experience. Since the start of the year, users are sending 30% more messages per week, with an average of 350M DMs being sent weekly. The lack of desktop DMs has been a significant gap for the platform, and closing it should accelerate messaging growth as more people shift toward one-on-one communication over public feeds. **Threads** is [testing](https://www.threads.com/@threads/post/DYPc-cDgHYg) an integration with Meta AI that lets users tag @[meta.ai](https://meta.ai) in posts or replies to ask questions and receive answers directly in the conversation. Similar to X’s Grok feature, it brings AI into context, another example of Meta integrating AI across its family of apps. **Edits** has [added](https://www.instagram.com/p/DYUzNoQEVUi/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D) duration controls for transitions, text and sticker opacity adjustments, 200 additional sound effects, and the ability to turn Live Photos into video clips. These continue to make Edits a strong choice for short-form video creators, especially for free tools. **TikTok** officially[ announced ](https://newsroom.tiktok.com/introducing-tiktok-go?lang=en)TikTok Go, which first [surfaced](https://lindseygamble.beehiiv.com/p/tiktok-go-pays-creators-for-hotel-restaurant-content) back in August. It allows users in the U.S. to book accommodations and experiences from platforms like Expedia and Viator directly within the app. Creators who feature these listings can also earn commissions when they drive bookings. With social feeds playing a major role in travel discovery, TikTok is making it easier to convert that influence into bookings while giving travel creators a new revenue stream. **TikTok **and **FIFA **[announced ](https://newsroom.tiktok.com/tiktok-and-fifa-introduce-the-fifa-world-cup-2026-creator-correspondents?lang=en)the FIFA World Cup 2026™ Creator Correspondents program, a group of creators who will capture behind-the-scenes content throughout the tournament across TikTok. With younger sports fans consuming content primarily through creators and social media, this is a way to meet fans where they already are. **TikTok** [announced](https://newsroom.tiktok.com/tiktok-world-26-turning-discovery-into-business-growth-with-ai-powered-innovations-vertical-experiences-and-high-impact-brand-solutions?lang=en) Creator AI Search. The feature within TikTok One Creator Marketplace allows brands and agencies to find creators by entering a campaign brief and receiving a curated list of best-fit creators. This shift from filters to intent-based discovery aligns with how people are increasingly using AI to find information, reducing friction from brief to shortlist. **YouTube**[** **](https://x.com/UpdatesFromYT/status/2054696431907156079)[revealed ](https://x.com/UpdatesFromYT/status/2054696431907156079)that viewers now watch over 2 billion hours of YouTube Shorts on TV screens each month. The TV screen has been a major growth area, but this highlights how short-form viewing is expanding beyond mobile. The milestone comes shortly after Alphabet announced a [Shorts “For You” ](https://blog.google/products-and-platforms/platforms/google-tv/enjoy-new-ways-to-create-search-and-stream-on-google-tv/)row on Google TV, which should drive even more TV-based consumption. **YouTube** [announced ](https://blog.youtube/news-and-events/youtube-creator-partnerships-newfronts-2026/)Affiliate Partnerships Boosts. The feature lets brands amplify organic content from creators where their products are already tagged, with the creator’s permission. This expands YouTube’s shopping program in a way that benefits both sides: brands get creator content to use in their paid media strategy and while creators get increased earning potential. **LinkedIn** is [rolling out](https://news.linkedin.com/2026/LinkedIn-Tools-to-Help-Small-Businesses-Scale-Up) Advice Sessions, a feature that lets Premium subscribers add a “Get advice from me” button to their profile and offer paid one-on-one consultations directly through the platform, with bookings, payments, and video all handled natively. It is an alternative to platforms like Intro, since LinkedIn is not taking a cut at launch, and allows consultants and creators to offer services where they are already sharing insights and building authority. **LinkedIn** is [reopening](https://www.linkedin.com/posts/lakshmansom_big-news-were-starting-to-reopen-our-immersive-activity-7460010951585677313-6KhZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I) its [immersive video experience ](https://lindseygamble.beehiiv.com/p/linkedin-doubles-downs-on-video)after previously rolling it back outside the U.S., beginning with Australia, the U.K., and Canada. The company says improvements in video relevance have led to 2x more time spent watching videos from the tab and carousel, and 60% more time per video. The re-expansion likely will be followed by new video features in the near future. **X **[announced](https://www.hollywoodreporter.com/business/digital/x-creator-push-advertising-new-product-brands-1236597139/) Creator Connect, a new tool that uses AI to match creators and brands for campaigns based on objectives. Details are limited, but the platform formerly known as Twitter is following the lead of nearly every major social media platform in connecting creators with brand partners, with the hope that advertisers will then allocate paid media dollars to boost that content. **OnlyFans** launched new community pages focused on sports, comedy, and podcasts. Each page highlights creators in that category and their content. OnlyFans has become synonymous with adult content, but it has been making a concerted effort to showcase a broader range of creators and content across the platform, which could bring in new users. ----------——————————————————————————— ---------- ##### **WMHAT I’M READING** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aa31e059-a810-4e0d-8c20-68b12b2092c1/Lindsey_Gamble_.png?t=1779233467) Caption: Meta [How to Optimize Content for Social Search on Meta Technologies](https://www.facebook.com/business/news/social-search-series-2) _(Meta)_ Meta breaks down how brands can optimize content for search across its apps, from what to post to what formats to leverage and features to use. Key tactics include keyword-first captions, using Reels to answer questions, leaning into creator partnerships to drive discovery, and adding product tags to shorten the path to purchase. [The Celebrity Gen Z Wants to Emulate Most Isn’t Taylor Swift, LeBron James, or MrBeast ](https://www.yahoo.com/lifestyle/family-relationships/article/the-celebrity-gen-z-wants-to-emulate-the-most-its-not-taylor-swift-lebron-james-or-mrbeast-110000472.html)_(Yahoo)_ A new Yahoo and YouGov poll found that Gen Z under 30 is largely uninterested in fame. Instead, they prioritize privacy, stability, and meaningful work over public recognition. Surprisingly, just 5% said they would want to model their life after a digital influencer or creator. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/streaming-is-going-tiktok

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/77b50b43-2e0e-44af-ab3e-47aaf759f6bb/35_1x_shots_so-2.png?t=1777514282) Caption: Target ##### TODAYS EDITION * Target dismantles its affiliate program in favor of a gamified model * Instagram will no longer recommend unoriginal photos and carousels * YouTube tests AI-powered conversational search * Spotify expands into fitness content * Vine makes a “comeback” in the form of DiVine Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ---------- ##### **DEEP DIVE ** ## Target Moves From Affiliate to Advocacy with Launch of Club Target View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d33c2a6d-f8b4-4b18-9700-003fbb182ec7/35_1x_shots_so.png?t=1777514259) Caption: EMARKETER Less than three years after launch, Target is [shutting down](https://adage.com/influencers-creators/aa-target-creator-program-affiliate-challenges/) its [Target Creator Program](https://www.lindseygamble.com/blog/target-launches-a-new-creator-marketplace-with-the-target-creator-program), an affiliate-based initiative that enabled creators to build storefronts, share product links, and earn commissions. The retailer is replacing it with a new program called Club Target. The program is open to anyone with 500 or more followers. Participants progress through tiers by completing challenges, earning points, and unlocking rewards like gift cards and perks. There is still an affiliate layer, but it has to be earned. Storefronts and commissions only become available once creators unlock that tier. Target’s move reflects a broader shift among retailers that are evolving their [affiliate programs](https://lindseygamble.beehiiv.com/p/creator-economy-trends-of-2025) or launching new ones built around gamification and structured advocacy. This includes [American Eagle Outfitters (AE Creator Community)](https://community.ae.com/), [Urban Outfitters (ME@UO Creator](https://www.urbanoutfitters.com/me-at-uo)), [Gap (Gap Creator Community)](https://www.gapinc.com/en-us/articles/2025/10/gap-inc-debuts-cross-brand-content-creator-and-soc), and more recently[ Aerie (Aerie Realmakers Community)](https://www.ae.com/us/en/content/aerie-realmakers-community). Affiliate remains a component of many of these programs, but at their core is always-on gamification, offering advantages that traditional affiliate models do not. Because creators are incentivized to complete specific prompts or challenges, brands have more influence over the type of content being produced and can better align it with key initiatives and priority products. By contrast, in traditional affiliate models, creators are primarily incentivized to drive sales and will naturally optimize for conversion, which often does not align with how brands want to shape product narratives. Retention is another advantage. In affiliate programs, creators can quickly disengage if they are not seeing results. Tiers, leaderboards, and badges change that dynamic, giving creators reasons to stay active beyond commission potential. Scale is also a major driver. From Unilever to Bath & Body Works, more brands at the executive level are committing to creator programs involving thousands or even hundreds of thousands of creators. Running those programs through traditional means, finding, briefing, and managing creators individually, does not scale at that volume. Gamified, always-on programs are becoming one of the primary ways brands get there. Cost is another factor. While affiliate is framed as performance-driven and efficient, commission costs can compound quickly, especially for retailers already facing margin pressure. Programs that expanded over time may no longer be as attractive as they once were, which could explain why Target structured Club Target this way, making affiliate something creators unlock rather than a default. There is an argument that these gamified programs are not purely about advocacy given the level of brand direction involved. But more importantly, they signal the growing importance of smaller creators. While larger creators tend to dominate headlines, smaller creators are becoming a bigger part of the influencer marketing mix. Nearly half of influencer marketing spend is expected to go toward creators with fewer than 20,000 followers this year, according to eMarketer. Higher trust and engagement, niche audience relevance, and cost efficiency all work in their favor. So do interest-based algorithms that make follower count less important, technology that enables brands to manage creators at scale, and the rise of creator-led ad formats, where brands can put paid media behind creators’ posts to achieve the targeting, reach, and performance they want. ----------——————————————————————————— ---------- ##### **NEWS** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/986ccfe7-d033-46e9-8395-db5c061388ff/892_1x_shots_so.png?t=1777514241) Caption: Instagram **Instagram** is [expanding](https://creators.instagram.com/blog/rewarding-original-creators-on-instagram) its originality guidelines beyond Reels to include photos and carousels, building on rules already in place since 2024. Aggregator accounts that regularly re-upload content they didn’t create or meaningfully edit will no longer be eligible for recommendations. It adds to Meta’s ongoing efforts to [reward ](https://www.lindseygamble.com/blog/facebook-doubles-down-on-rewarding-original-content-creators-tests-new-impersonation-tool)original content creators. **Instagram** [updated](https://www.instagram.com/p/DXhNFjCkTyX/?img_index=1) Insights, adding new Reels-specific engagement metrics like skip rate and share rate. These metrics are prioritized by importance, giving creators and brands a clearer signal on what is driving or hurting their reach. **Threads** [launched](https://about.fb.com/news/2026/04/threads-live-chats/) Live Chats, enabling creators to host scheduled, real-time conversations around cultural moments like sports and award shows. The platform has been vocal about wanting to own this space, which X has somewhat vacated. **Edits** [celebrated](https://creators.instagram.com/blog/edits-one-year-anniversary) its one-year anniversary. Since launch, it has added 140+ features and is already expanding its toolkit with more [new features](https://www.instagram.com/p/DXuuQ5FkYqv/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==) including the ability to save video effects, customize text, and generate AI clips from images. Its consistent product launches have made it one of the go-to editing apps for short-form video creators. **YouTube** is [testing ](https://support.google.com/youtube/thread/18138167?hl=en&msgid=428804744)an AI-powered conversational search experience called Ask YouTube, allowing users to search in natural language and receive a mix of long-form videos, Shorts, and informative text, along with follow-up questions. It moves search closer to an AI answer engine, making results more actionable for queries like trip planning or DIY projects. **TikTok** is [launching ](https://techcrunch.com/2026/04/30/tiktoks-new-campus-hub-features-college-group-chats-and-feeds/)a Campus Hub, which is an expansion of its Campus Verification feature. The hub features dedicated group chats and personalized feeds featuring content from verified students and content related to their school. It helps students stay connected year-round while deepening TikTok’s ties to the college community. **TikTok** [partnered](https://newsroom.tiktok.com/visa-and-tiktok-launch-new-creator-card-to-support-the-uks-next-generation-of-entrepreneurs?lang=en-GB) with Visa to launch a Creator Card in the UK, giving creators faster access to earnings from LIVE, brand deals, and payouts. With 40% of UK creators reporting late payments, it addresses a real pain point and reinforces creators as a valuable consumer segment. (Related: [Why Creators Are The Consumer Segment You Can’t Ignore](https://lindseygamble.beehiiv.com/p/why-creators-are-the-consumer-segment-you-can-t-ignore#)) **LinkedIn** [added ](https://www.linkedin.com/help/linkedin/answer/a10721097)a “Has Verification” filter for comments, alongside Most Relevant and Most Recent, allowing users to surface comments only from verified profiles. It’s part of LinkedIn’s broader push to [reduce](https://www.linkedin.com/posts/lindsey-gamble_automated-comments-are-getting-the-boot-on-activity-7429211788098887680-SAsV?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I) automated, inauthentic, and spam content, while helping creators cut through the noise as engagement grows. **Pinterest** [launched](https://newsroom.pinterest.com/news/2026-brand-campaign/) the second installment of its [brand campaign](https://www.youtube.com/watch?v=qr8bNBuptpU), highlighting how the platform inspires people to get off the app and create the life they want, rather than keep scrolling. The campaign includes a film, OOH placements, and a “Silence Your Phones” message at major movie premieres. While it may seem counterintuitive, Pinterest’s push—especially among younger audiences—to spend less time on their phones feels refreshing. **Pinterest** [introduced](https://newsroom.pinterest.com/news/tvscientific-by-pinterest/) TV Scientific by Pinterest, a CTV ad solution that uses its first-party data to target audiences across connected TV screens. It enables brands to reach high-intent Pinterest users throughout the journey, both on and off the platform. **Snapchat** [announced](https://newsroom.snap.com/ai-sponsored-snaps) AI Sponsored Snaps, a conversational ad format that lets brands create AI agents that users can interact with directly, such as answering questions and providing recommendations. The format taps into Snapchat’s chat-native behavior and gives brands a new touchpoint with its nearly one billion monthly active users. **Patreon** [expanded](https://www.patreon.com/posts/156303474) its discovery tools, including short-form posts called Quips, a redesigned Home Feed, a dedicated membership feed, Collab Posts for co-authoring, and moderation tools. It is borrowing social media mechanics to improve discovery while keeping subscriptions at the center of its model. **Spotify** [launched ](https://newsroom.spotify.com/2026-04-27/spotify-fitness-workouts-peloton/)a new Fitness hub in partnership with Peloton, bringing workout classes from its top instructors, as well as fitness content from creators (who can earn via the Spotify Partner Program). By adding fitness content to its mix of music, podcasts, videos, and audiobooks, Spotify takes another step toward becoming a one-stop content destination similar to YouTube. **Netflix** [rolled out](https://about.netflix.com/en/news/introducing-exciting-new-ways-to-find-and-enjoy-your-next-favorite-on-mobile) Clips as part of a redesigned mobile app, a personalized vertical video feed featuring snippets from TV shows and movies, with podcasts and live programming coming later. The TikTok-like experience is designed to improve content discovery and reflects a growing trend of streaming platforms incorporating social-style features to boost engagement. **Adobe** [released](https://blog.adobe.com/en/publish/2026/04/27/firefly-ai-assistant-public-beta) Firefly AI Assistant in public beta, letting creators use conversational prompts to build multi-step workflows across Creative Cloud apps, including Photoshop, Lightroom, Premiere, and Firefly. It is Adobe’s push to make its professional tool suite feel more intuitive and accessible through chat-based interaction. **DiVine **is now [available ](https://about.divine.video/)for download. The six-second looping video app, inspired by Vine, is backed by Twitter co-founder Jack Dorsey. It gives users access to an archive of 500,000 Vine videos and allows creators to publish new short-form clips. The nostalgia for Vine and DiVine’s creator-friendly positioning could appeal to creators. **OpenAI** [launched](https://openai.com/index/introducing-chatgpt-images-2-0/) ChatGPT Images 2.0, its newest image generation model. The update improves precision for complex creative prompts, adds support for more aspect ratios, and enables up to eight outputs in a single request, giving users a stronger option for creating different types of visuals. ----------——————————————————————————— ---------- ##### **WHAT I’M READING** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8af23434-c57a-47f3-beeb-921117f893e0/673_1x_shots_so.png?t=1777775170) Caption: Meta [Generation Zeitgeist 2026](https://www.facebook.com/business/news/the-generation-gap-has-closed) (_Meta)_ A new study from Meta finds the generational gap in digital behavior has largely collapsed, with only a four-point difference between Gen Z and Boomers in key motivations for using Meta’s apps. Instead, behavior is more influenced by life stage and content engagement than age. Life moments like graduating, marriage, or buying a home are stronger predictors of intent and purchase behavior than generation, driving up to 26-point lifts in purchase intent. [David’s Bridal Ramps Up Its Creator Strategy as Part of Its Post-Bankruptcy Comeback](https://www.modernretail.co/marketing/davids-bridal-ramps-up-its-creator-strategy-as-part-of-its-post-bankruptcy-comeback/) _(Modern Retail__) _ David’s Bridal is accelerating its post-bankruptcy marketing reset by shifting a third of its budget from traditional editorial shoots to social-first content, with creators playing a central role. The brand’s Style Squad program blends external creators, customers, and employees into an ambassador network designed to produce authentic, shoppable content and support its broader turnaround strategy. [Big Brands Boost Creator Spending, but Smaller Firms Dominate the Deals](https://www.wsj.com/cmo-today/big-brands-boost-creator-spending-but-smaller-firms-dominate-the-deals-d35de61b) _(The Wall Street Journal)_ Brands are increasing investment in creators, with U.S. advertisers expected to spend $43.9 billion on creator content. However, creator growth is outpacing brand spend, spreading budgets more thinly across a larger ecosystem. Smaller and DTC brands continue to dominate deal volume, while larger advertisers face ongoing challenges around measuring ROI and identifying the right creator fit. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/gamified-creator-programs

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ea7f4a0d-59ca-4a5c-9494-6e9561d6e5e9/TikTok_Hoorae_.png?t=1776127630) Caption: TikTok _Next week, I’ll be in Chicago to speak at _[_Awin ThinkTank Americas_](https://www.awin.com/us/events/thinktank-2026#agenda)_ (April 20–22) on a panel focused on what’s happening in influencer marketing today, where the industry is evolving, and where it’s falling short. I spoke at the _[_Global edition_](https://lindseygamble.beehiiv.com/p/linkedin-will-now-tell-you-what-your-posts-are-actually-driving)_ in Portugal last year and had a great time, so I’m looking forward to this one. If you’ll be there, feel free to reach out._ ##### TODAYS EDITION * TikTok deepens its push into micro-dramas with a new partnership with Issa Rae’s HOORAE — a look at what it means for creators * Instagram rolls out the ability for creators to add affiliate links to their Reels * YouTube tests “Stations,” a FAST-style channel feature for creators * Patreon top revenue category is now podcasts * Get discounted tickets for _POSSIBLE,_ which will include dedicated creator economy programming for the first time Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ——————————————————————————— ---------- ##### **DEEP DIVE ** ## **TikTok Expands Deeper Into Micro-Dramas With Issa Rae’s HOORAE Partnership** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff39d902-3b59-407e-bbcd-a5df76cef3f1/TikTok_s_Push_for_Micro-Dramas_-_Lindsey_Gamble.png?t=1776191089) Caption: Lindsey Gamble TikTok and Issa Rae’s HOORAE [announced](https://newsroom.tiktok.com/tiktok-bolsters-micro-series-content-with-first-of-its-kind-partnership-with-hoorae?lang=en) a partnership to bring exclusive micro-dramas (or what it is more broadly referring to as micro-series) to TikTok and PineDrama, TikTok’s recently launched standalone micro-drama app. The partnership kicks off this month with _[Screen Time](https://www.tiktok.com/@hooraemedia/video/7626496879328595213)_, which tells the story of a double-date movie night disrupted when someone hijacks the TV and forces a couple to confess their secrets. The two will also co-develop a slate of additional micro-series as part of the deal, with TikTok serving as the primary distribution channel. Micro-dramas, ultra-short serialized vertical videos that run one to three minutes per episode and use cliffhangers to drive binge watching, have [grown](https://omdia.tech.informa.com/pr/2025/oct/microdramas-to-generate-11-billion-dollars-in-global-revenues-in-2025-says-omdia) into an over $11 billion market and are expected to reach $20 billion by 2030. They have been especially big in China, where they make up over 80 percent of revenue, and over the past year have gained real traction in the US. Douyin, TikTok’s Chinese sister app from ByteDance, has long had a heavy presence of micro-dramas, and that influence is clearly flowing upstream. Over the past few months, TikTok has gone deeper into the format, [integrating](https://www.threads.com/@lindseygamble_/post/DSKRECYkYl6?xmt=AQF0uMjm6L4z0bVPUubHCzhEaFZw9ecA1hs53a3HuPncwA) third-party micro-drama apps, launching PineDrama earlier this year, testing its own dedicated micro-drama feed, and [casting](https://www.businessinsider.com/tiktok-casting-actors-short-dramas-microdramas-2026-3) talent for original productions. The HOORAE partnership accelerates those efforts while bringing in one of Hollywood’s biggest names in Rae, who is also returning to her digital roots. TikTok has made the biggest push so far out of social platforms, but that likely will not last long. Instagram [launched ](https://about.fb.com/news/2025/09/instagram-launches-a-microdrama-series-to-encourage-gen-z-to-take-creative-chances/)a micro-drama series in India called _Party of Two _and is reportedly [developing ](https://www.socialmediatoday.com/news/instagram-looks-to-tap-into-the-mini-drama-trend/812005/)a Short Drama feature. YouTube remains more of an organic distribution channel for now, but the format is spreading fast enough that a more deliberate play feels inevitable. Micro-dramas fit into the broader shift toward episodic content on social platforms and open a door for creators, not just to produce them, but to star in them. Some traditional actors are [passing up](https://www.thewrap.com/media-platforms/tv/behind-the-scenes-microdrama-set-visit/) micro-drama opportunities, which creates a gap that digital-first creators are well positioned to fill. They are already native to these platforms, already comfortable with short-form storytelling, and already have audiences. Hannah Stocking starring in [_Playback_](https://deadline.com/2026/04/playback-trailer-musical-microdrama-hannah-stocking-1236783304/), a musical micro-drama from production company Second Rodeo set to appear on the app Holywater, is an early example of where this goes. The risk is that AI gets there first. Micro-dramas are short, structurally simple, and widely positioned as cheap to produce, which makes generating a full series with AI far more viable than doing the same with a feature film. If cost becomes the primary driver, some companies may skip human talent entirely. The same format opening new doors for creators could close them just as fast. ----------——————————————————————————— ---------- ##### **NEWS, TRENDS & INSIGHTS ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f90617d9-0631-4897-ba74-d41d2d35bd46/edit_comments.jpg?t=1776174555) Caption: Instagram ### **Meta ** **Instagram** is [rolling out](https://www.instagram.com/p/DWyhjRhEZ2i/?img_index=2) the ability to use affiliate links to tag products in Reels. This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely increasing commission earnings. While much of the industry is comparing this to TikTok Shop, Meta’s [approach](https://lindseygamble.beehiiv.com/p/meta-embraces-affiliate-marketing) to affiliate marketing is different, leaning more on integrations rather than building a full ecosystem. **Instagram** is finally letting users [edit ](https://www.threads.com/@lindseygamble_/post/DW7N7dNFl5Q?xmt=AQF0dfV5kOsne-ZZasm4WmVH_FGeK53MoJ0ssUI1cFy6Wg)comments. With a 15-minute window after posting, users can edit their comments as many times as they want. Others will see that a comment has been edited, but not the version history. This follows a string of highly requested updates, including one-tap pause on Reels and the option to reorder Carousels, all aimed at improving usability and flexibility. **Instagram** [confirmed](https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram/) it’s testing Instagram Plus, a premium subscription that would include multiple audience lists for Stories beyond Close Friends, rewatch count insights, and the ability to view Stories anonymously. The multi-audience lists feature, which previously [appeared](https://www.lindseygamble.com/blog/instagram-tests-multiple-audience-lists-for-stories) for some users, is the most compelling, giving users more control over who sees what and the ability to tailor content to different audiences. **Facebook** [shared](https://creators.facebook.com/blog/new-tips-to-help-you-earn-on-facebook-content-monetization) tips to help creators maximize their earnings through the Facebook Content Monetization Program. Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3 billion to creators in 2025 and launched a new initiative in the [Creator Fast Track Program](https://lindseygamble.beehiiv.com/p/facebook-s-new-creator-monetization-program-targets-tiktok-youtube-creators), which aims to attract established creators from other platforms with guaranteed payments. **Meta**[ expanded](https://about.fb.com/news/2026/03/meta-ai-glasses-built-for-prescriptions/) its AI glasses lineup with Ray-Ban Meta Optics Styles (Blazer and Scriber), designed for prescription wearers and all-day use. Despite recent controversy, Meta continues to make headway in wearables. If anything is positioned to challenge smartphones as a primary device, AI glasses are a serious contender, and Meta’s products are in the lead. ### **TikTok ** **TikTok** and **Cameo** [partnered](https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en) on an integration that lets creators offer personalized Cameo videos directly in-app. Creators can add a call-to-action button to their content. It’s a way for TikTok to help creators monetize their audience, while Cameo gets direct access to the TikTok community. As TikTok talent has been one of the fastest growing segments on Cameo, it’s a partnership that makes a lot of sense on both ends. ### **YouTube ** **YouTube** is [testing](https://blog.youtube/news-and-events/watch-coachella-live-on-youtube/)[ ](https://blog.youtube/news-and-events/watch-coachella-live-on-youtube/)Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. Over 40 artists have tested the feature, and YouTube is using it as part of its Coachella experience with [Coachella TV](https://www.youtube.com/watch?v=EkIfxAHlgJA), which will feature 24/7 coverage of archival performances and highlights from this year’s festival. Stations builds on YouTube’s growing strength in TV viewing by pushing an even more lean-back experience. **YouTube** [upgraded](https://www.youtube.com/watch?v=Gj2mpfG8BOM) its Media Kit insights with Household Income and Parental Status data. Available in YouTube Studio for YPP creators, the insights highlight the average income and breakdown of parents versus non-parents across a creator’s audience. This granular data can help creators secure more deals with brands looking to reach audiences with certain spending power and family profiles. ### **LinkedIn** **LinkedIn** [added ](https://www.socialmediatoday.com/news/linkedin-adds-video-playback-speed-controls/817030/)playback speed controls for videos. Viewers can now watch videos at speeds ranging from 0.5x to 2x, allowing them to consume content at their preferred pace, which will be helpful for videos on the longer end. ### **Spotify ** **Spotify** [expanded](https://newsroom.spotify.com/2026-04-07/prompted-playlist-for-podcasts-launch/) Prompted Playlists to podcasts after launching it for music. Premium users can use natural language prompts to generate AI-curated podcast playlists based on different moods, interests, and curiosities. Not only does this add more personalization, but it also improves podcast discovery. With 34 million new podcasts discovered weekly on Spotify, this number should continue to grow, benefiting creators, especially those still in the early stages. ### **Patreon** **Patreon** [revealed](https://variety.com/2026/digital/news/patreon-podcaster-earnings-2025-biggest-content-category-1236710779/) that podcasts on its platform generated $629 million in 2025, up 33% year over year, making it the platform’s top revenue category. There are now 47,000 earning podcasts and 7.6 million paid memberships. Patreon has been pushing deeper into podcasts over the past year, including launching a Podcast Network and rolling out new creator tools. That effort appears to be paying off, especially as more players like beehiiv enter the space. ### **Roblox** **Roblox** [announced](https://about.roblox.com/newsroom/2026/04/introducing-roblox-plus-subscription) a new subscription plan called Roblox Plus. Subscribers will get benefits like discounts on in-game purchases and avatar items, while creators will also benefit, including rewards tied to Plus subscribers spending time on their paid private servers. This adds to a busy few weeks for Roblox, which also included the launch of [Makeup](https://devforum.roblox.com/t/avatar-makeup-is-here-a-new-category-to-create-sell-and-wear/4550148) for avatars. ### PayPal **PayPal** [launched ](https://newsroom.paypal-corp.com/2026-04-09-PayPal-Brings-Payment-Links-to-Canva-Creators)Payment Links inside the Canva Marketplace, allowing creators, entrepreneurs, and small businesses to accept payments directly from digital and printed designs. It gives them the ability to sell their products and services directly from their content, instead of driving people to a separate website or commerce destination. ----------——————————————————————————— ---------- ##### **EVENT ** ## **POSSIBLE Returns to Miami Beach with Dedicated Creator Economy Programming ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d375a6c-fab7-4c26-a6b0-92c35cbf6dc5/POSSIBLE_EVENT.jpg?t=1776169962) Caption: POSSIBLE _POSSIBLE_ is making its return to Miami Beach from April 27–29. The event—one of the premier media and marketing conferences—will feature three full days of programming, networking events, and activations at the Fontainebleau and Eden Roc. Like many conferences recently, this year’s _POSSIBLE _will include dedicated programming for the creator economy via the newly launched [Creator Economy Academy](https://possibleevent.com/creator-economy-academy-2026/). Sessions will dive into how brands can collaborate with creators to drive culture and conversation. The conference will feature top executives from social and tech platforms, alongside creators, brand leaders, and media insiders. You can view the full speaker [lineup/agenda](https://possibleevent.com/2026-agenda/) and [use this code MARPOOO143LOI here](https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000143LOI) to get a discount on tickets. Get Discounted Tickets Here (https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000143LOI) ----------——————————————————————————— ---------- ##### **WHAT I’M READING** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/168ef7a9-e775-4c7b-9d94-8fa29056ecf9/Screenshot_2026-04-14_at_9.42.02_AM.png?t=1776174141) Caption: Kohl’s [Alix Earle on building the launch strategy behind Reale Active Skincare ](https://adage.com/influencers-creators/aa-alix-earle-reale-actives-marketing-strategy/?utm_id=gfta-ur-260409&share-code=LVP4FVO47NCILOB22COKWAXSNU&user_id=5083400&customer_secondary_source=aac_articleGifting)_(AdAge)_ Alix Earle broke down the strategy behind the launch of her skincare brand Reale, which reportedly generated over $1M in its first hour, using a mix of cryptic social posts, puzzle-like billboards, and seeded clues through creators. She also shared that she keeps a spreadsheet of hundreds of people she comes across online talking about skincare or promoting “real skin,” which she uses to guide seed gifting. It’s a good reminder for creators to post organically about the topics and brands they want to partner with, as you never know who is watching. [Kohl’s doubles down on creators in push to reset sales ](https://www.modernretail.co/marketing/kohls-is-stepping-up-its-creator-efforts-as-it-attempts-a-sales-reset/)_(Modern Retail)_ Kohl’s is expanding its investment in creators as part of a broader sales reset, embedding them more directly into its business model through performance-based engagements, product gifting, and experiential access. It also launched a Trend Expert Council featuring four creators who will act as style authorities across marketing campaigns, social content, and events. It highlights two big trends: retailers [seeing ](https://lindseygamble.beehiiv.com/p/bath-body-works-bets-big-on-creators)creators as key drivers of growth, and the need for creator programs to take a multi-tiered approach to tap into the full spectrum of influence. [Inside Walmart’s creator-driven social commerce playbook](https://www.marketingdive.com/news/inside-walmarts-creator-driven-social-commerce-playbook/816113/?jid=301554&sid=46919089&bsid=1004) _(Marketing Dive)_ Sarah Henry, Walmart’s head of content, influencer, and commerce, shared insight into the retailer’s evolving social commerce strategy, including how it is increasingly working with creators to develop content that responds directly to search behavior and intent as search starts more on social platforms than traditional search engines. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/tiktok-goes-deeper-into-micro-dramas

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ea55f843-adb0-48dd-b455-68ec24697d6b/media.jpeg?t=1774727199) Caption: Instagram ##### TODAYS EDITION * Meta announces new shopping and affiliate features across Facebook and Instagram * TikTok and Snapchat tout new first-impression, high-frequency ad formats * YouTube brings new features to its newly named YouTube Creator Partnerships platform * Pinterest makes it easier for creators and SMBs to boost their content with Promote a Pin * Meta and Google are found negligent in social media harms trial Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ---------- ## Meta Expands Affiliate Tools Across Facebook and Instagram View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c8e2086d-e011-46bc-a00d-aa3c21c2cf00/media.jpeg?t=1774875996) Caption: Instagram Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram. **What's New** On Facebook, the [Affiliate Partnerships](https://www.lindseygamble.com/blog/facebook-new-affiliate-link-experience-for-creators) program lets creators connect accounts from affiliate partners, tag products in posts and Reels, and earn commissions on sales. It [launches](https://www.facebook.com/creators/blog/introducing-facebook-affiliate-partnerships-a-new-way-to-earn?locale=en_US) with Amazon in the US and Shopee across several Southeast Asian markets, with Mercado Libre, Temu, and eBay coming soon. On Instagram, creators will soon be able to [make ](https://creators.instagram.com/blog/new-ways-to-earn-making-reels-shoppable)Reels shoppable by selecting product tags from the Meta commerce catalog or adding direct product URLs, including third-party affiliate links. Each Reel can include up to 30 products, and creators can earn commissions. **What It Means for Creators & Meta** These updates give creators, especially smaller ones, more ways to earn beyond brand deals. Native affiliate links cut out the extra steps between content and checkout, which means fewer drop-offs and better conversion on impulse purchases. For Meta, more commerce activity means more data to sharpen ad targeting down the line. The TikTok Shop comparison is worth addressing directly: these aren't the same thing. TikTok built a closed-loop marketplace, controlling creators, brands, and fulfillment. Meta is acting as a distribution layer, plugging into affiliate programs that already exist. That's actually better for creators, who don't have to join new programs or start from scratch. This also comes after real [backlash](https://www.businessinsider.com/social-giants-build-ai-future-creators-less-power-2026-3) over [Shop the Look](https://www.threads.com/@lindseygamble_/post/DSXz1-RkZVZ/first-time-seeing-shop-the-look-buttons-on-reels-content-it-looks-like-these), which surfaced similar products in creator content without giving creators any control or cut of sales. These new tools could eventually be a step toward fixing that. **Investments in Affiliate Marketing Pick Up** [Austin Ratner](https://www.linkedin.com/in/austinratner/), an affiliate marketing expert who previously worked at Nike, sees a bigger picture in Meta's moves: _"This is a win for the broader industry. When a major platform formalizes affiliate tools, it adds credibility to a space that has often been viewed with skepticism, especially in the C-suite."_ Meta isn't alone. YouTube [lowered](https://blog.youtube/creator-and-artist-stories/youtube-shopping-expansion-500-subscribers/) its Shopping affiliate program subscriber requirement from 1,000 to 500 this week and launched [workSHOPPED](https://www.youtube.com/playlist?list=PLPovbLc3QOY-jckqvo-wiiH51RH-g9g6h), a podcast to help creators navigate its shopping features. Earlier this month, Pinterest [added ](https://www.lindseygamble.com/blog/pinterest-and-amazon-partner-to-let-amazon-influencer-creators-link-their-storefronts)an Amazon integration letting creators link their Amazon Influencer storefront and tag products in Pins directly from Amazon. Affiliate marketing is one of the most accessible revenue streams for creators, often ranking in the top three, especially early on. Expect platforms to keep investing here, whether through closed ecosystems like TikTok Shop or open integrations like Meta and Pinterest. Platforms are also recognizing that follower count doesn't predict who can actually drive a purchase. Ratner drives it home: _"Follower count is no longer the barometer for how impactful a creator can be. We've seen posts go viral from creators with under 1,000 subscribers, and those moments can have real economic impact."_ **ICYMI: ** [Talent Managers Will Help Creators Build & Grow Their Affiliate Businesses](https://lindseygamble.beehiiv.com/p/2026-creator-economy-predictions) [Shopping Is Becoming More About Community & Curation](https://lindseygamble.beehiiv.com/p/shopping-is-becoming-more-about-community-curation) ----------——————————————————————————— ---------- ##### **NEWS, TRENDS & INSIGHTS** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/701e44b4-38e6-4516-86c8-fe1671521bf4/YouTube_Creator_Partnerships_AI_.width-1000.format-webp.jpeg?t=1774952432) Caption: YouTube ### **Meta** **Instagram **now lets creators [reorder](https://www.lindseygamble.com/blog/instagram-finally-lets-you-reorder-carousels-after-publishing) slides in published Carousels. New media can't be added, but combined with frame-level insights, it opens the door to a more data-driven approach to optimizing sequencing after a post goes live. **Meta **is [expanding](https://www.facebook.com/business/news/from-commerce-to-culture-at-newfronts) Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up in high-attention moments without having to build the cultural relevance themselves. **Threads** is now publicly[ displaying](https://www.lindseygamble.com/blog/threads-is-starting-to-display-recent-views-an-account-has-received-on-their-profile) recent profile views for accounts that hit over 10,000 views in the last 30 days. It adds a layer of social proof that could push creators to post more consistently as view counts become part of how audiences size up an account. **Edits** [added ](http://Edits added easier account and Reel linking, AI-powered custom font styles, and updated templates. The updates are incremental, but they continue to round out the app as a credible editing tool for creators already in the Meta ecosystem.)easier account and Reel linking, AI-powered custom font styles, and updated templates. The updates are incremental, but they continue to round out the app as a credible editing tool for creators already in the Meta ecosystem. ### **TikTok** **TikTok **[launched ](https://newsroom.tiktok.com/tiktok-for-business-introduces-watch-it-love-it-want-it?lang=en)a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads, Make TikToks" pitch, leaning into the platform's full-funnel power as a core selling point. **TikTok **[announced](https://newsroom.tiktok.com/newfronts-26-tiktok-unveils-new-high-impact-ad-solutions?lang=en) two new premium ad formats: Logo Takeover, which owns the opening screen, and Prime Time, which runs ads in a 15-minute window around live events. Both formats can pull in larger budgets, but the interruptive nature is a real gamble on a platform whose ad strength has always come from feeling native. **TikTok** is [testing ](https://www.businessinsider.com/tiktok-testing-mini-drama-feed-ai-2026-3)a dedicated feed for micro-dramas and [casting](https://www.businessinsider.com/tiktok-casting-actors-short-dramas-microdramas-2026-3) actors for its own original productions. The moves signal a serious bet on these short-form soap operas, a format that exploded in China and is now gaining real traction in the U.S. ### **YouTube** **YouTube** [rebranded](https://blog.youtube/news-and-events/youtube-creator-partnerships-newfronts-2026/) BrandConnect, its creator-brand collaboration platform, as YouTube Creator Partnerships. It also added updates including Gemini-powered creator search, improved discoverability for creators who share channel insights, and expanded API access for third-party platforms and agencies. The platform continues to make [aggressive moves](https://lindseygamble.beehiiv.com/p/how-youtube-is-taking-a-more-active-role-in-influencer-marketing) to play a more direct role in creator marketing. **YouTube** [launched](https://blog.google/products/ads-commerce/were-launching-the-top-sports-podcasts-on-youtube-for-brands-to-align-with-sports-fans/) a Top Sports Podcast Lineup, giving advertisers a curated way to align with shows like _New Heights_ and_ The Rich Eisen Show_. With sports podcasts generating over 8.5 billion views on YouTube in 2025 and 56% of 14 to 24-year-olds watching athlete content weekly, it gives brands a direct line to a highly engaged audience where the fandom is already built in. ### **LinkedIn** **LinkedIn** is [phasing out ](https://www.linkedin.com/help/linkedin/answer/a554240)spontaneous Live streams starting June 22, 2026, requiring all events to be scheduled in advance, though they can be set up just minutes beforehand. The shift gives LinkedIn more to surface ahead of each stream, improving discoverability for creators and making live content easier for audiences to find. ### **Pinterest** **Pinterest** [launched](https://www.lindseygamble.com/blog/pinterest-introduces-promote-a-pin-to-help-creators-and-small-businesses-reach-more-people) Promote a Pin, a lightweight boosting tool for creators, small businesses, and everyday users that skips the complexity of Ads Manager. It follows a broader platform trend of adding boosting options to capture ad revenue from users who want to reach larger audiences quickly, without needing any advertising experience. **Pinterest **[debuted](https://newsroom.pinterest.com/news/bring-my-pinterest-to-life/) "Bring My Pinterest to Life," a six-episode shoppable CTV series on Roku featuring creators who transform users' saved boards into real-life home, fashion, and lifestyle projects. Each episode includes QR codes linking to shoppable Pinterest boards, continuing the platform's push to bring its inspiration-to-action model to the real world. ### **Snapchat** **Snapchat** [introduced](https://forbusiness.snapchat.com/blog/snapchat-full-funnel-advantage) Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user behavior and gives brands the opportunity to own the app for a moment. **Snapchat** [launched](https://newsroom.snap.com/ai-clips-in-lens-studio) AI Clips in Lens Studio for Lens+ subscribers, turning single photos into five-second videos, with eligible creators able to earn through Lens+ Payouts. It gives creators a faster path to video content while building an incentive structure around the tools they design. **Snapchat **[revealed](https://newsroom.snap.com/2trillion-snaps-in-2025) that users shared nearly 2 trillion Snaps in 2025, the equivalent of 63,000 every second. It highlights how embedded Snap has become for its core users, who rely on it to capture and share everyday moments in real time. ### **Twitch** **Twitch **[improved](https://x.com/TwitchSupport/status/2031109318934761545?utm_source=peggyktc.beehiiv.com&utm_medium=newsletter&utm_campaign=creator-weekly-youtube-shopping-expansion-sora-shutdown-google-vids-music&_bhlid=4e5fe7e76cc0499807f2fb603ac6ae4c3a59a981) mobile streaming with in-stream chat visibility, Picture-in-Picture multitasking, and a 90-second "BRB" buffer for reconnections. The changes are small in scope but meaningfully reduce the friction that has made mobile streaming feel unreliable for creators and viewers alike. ### **Spotify** **Spotify** is [testing](https://newsroom.spotify.com/2026-03-13/taste-profile-beta-announcement/) Taste Profile, a tool that shows users how the platform reads their preferences across music, podcasts, and audiobooks, and lets them correct it. It fits into a [growing pattern](https://lindseygamble.beehiiv.com/p/you-control-the-algorithm) of platforms giving users more control over what gets recommended and surfaced to them. ### **OpenAI** **OpenAI** is [shutting down](https://x.com/soraofficialapp/status/2036546752535470382) [Sora,](https://lindseygamble.beehiiv.com/p/the-ai-generated-social-media-era-is-here) its AI-generated video app, which will also end a Disney deal that included a $1 billion investment and a licensing agreement letting users create videos with Disney IP. It's an early signal that standalone AI-generated content apps have yet to find the kind of adoption that justifies the hype or financial investment. ### **Adobe** **Adobe **[added](https://helpx.adobe.com/photoshop/web/app-integrations/use-chatgpt-to-edit-images.html) new features for Adobe Photoshop in ChatGPT, inspired by creator requests. Users can ask ChatGPT to change backgrounds, add or remove objects, apply creative effects, and fine-tune lighting and color. This makes advanced editing more accessible to non-designers while giving experienced creators a faster, prompt-driven alternative to manual workflows. ### **Creator Commerce ** **LTK **[announced](https://onbrand.shopltk.com/en/latest-news/ltk-launches-quick-collabs-a-faster-way-for-brands-and-creators-to-work-together) Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick up low-friction work. **MagicLinks** [launched](https://www.prnewswire.com/news-releases/magiclinks-launches-ai-shelf-to-help-brands-win-in-ai-powered-product-discovery-302723759.html) AI Shelf, a feature that helps brands optimize YouTube creator content for visibility in AI search engines like ChatGPT, Perplexity, and Gemini. It is an early tool in what is becoming a real category: brands partnering with creators specifically to show up in AI-powered search results _(one of my big _[_2026 predictions_](https://lindseygamble.beehiiv.com/p/2026-creator-economy-predictions)_)._ ----------——————————————————————————— ---------- ##### **WHAT I’M READING** [Jury Finds Meta and Google Negligent in Social Media Harms Trial ](https://www.npr.org/2026/03/25/nx-s1-5746125/meta-youtube-social-media-trial-verdict)_(NPR)_ Meta and YouTube were found negligent in a landmark social media addiction trial, with the jury ruling that both platforms were deliberately designed to addict young users and awarding $6 million in damages. The verdict is being called the industry's Big Tobacco moment and could set a precedent for thousands of similar pending cases. [”IMDb for Creators" Platform in the Works for Stars, Crew of Digital Projects](https://www.hollywoodreporter.com/business/digital/digital-creator-credits-platform-launched-creators-guild-1236544648/) _(The Hollywood Reporter)_ The Creators Guild of America, of which I am a member, launched Mosaics, a free credentialing platform that gives creators a verified public record of credits, projects, and collaborations confirmed by third parties. It functions as an IMDb for the creator economy, bringing legitimacy and traceability to a space that has long lacked both. [The State of Brand Advocacy 2026 ](https://stateofadvocacy.duel.tech/?utm_campaign=36025174-State%20of%20Brand%20Advocacy%202026&utm_source=linkedin&utm_medium=social&utm_term=lindsey)(_Duel & Building Brand Advocacy)_ A deep dive into the state of brand advocacy based on insights from over 1,600 brands, conversations with industry leaders, and performance data across advocacy initiatives. I contributed several insights throughout. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/meta-embraces-affiliate-marketing

---------- ##### DEEP DIVE ## Facebook Launches Creator Fast Track With Guaranteed Payments & Boosted Reach View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9addb639-b98a-4d68-bad9-dfa33ae0dcc4/Screenshot_2026-03-17_at_10.15.43_PM.png?t=1773849436) Caption: Today Facebook [announced](https://about.fb.com/news/2026/03/creator-fast-track-grow-your-audience-earn-money-on-facebook/) [Creator Fast Track](https://www.facebook.com/business/help/786757217805588/), a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform. I had the opportunity to join a media briefing in advance of the announcement, where [Yair Livne](https://www.linkedin.com/in/yairlivne/), VP of Product Management for Facebook Creators at Meta, broke down the new program and revealed what Facebook paid out to creators in 2025, among other updates. I also had the chance to ask Livne a few questions, which I added at the end as a bonus, including what types of creators will most likely benefit from building a presence on Facebook, his top three tips for creators getting started, and more. Let's dive in, and look out for another email later this week with more creator economy news, trends, and insights. Subscribe (https://lindseygamble.beehiiv.com/subscribe) ### **How Creator Fast Track Works** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/caf6266a-e1e3-4f2f-9d29-e4e5ebfee7b4/353_1x_shots_so.png?t=1773849628) Caption: With Creator Fast Track, creators in the program will get increased reach on eligible Reels to accelerate their follower growth and three months of guaranteed payments for sharing eligible Reels on Facebook. Creators with 100,000+ followers on Instagram, TikTok, or YouTube can earn up to $1,000 per month, while creators with over one million followers on one of those platforms can earn up to $3,000 per month. They will also get immediate access to Facebook Content Monetization, where they can continue to earn money for their eligible content, including Stories, photos, and posts, after the Creator Fast Track program ends. "They are worried about the cold start problem. They know that Facebook is a different kind of platform. We are less video heavy, more diverse on content formats, different audience sometimes. And so we wanted to be able to address creators' concerns that it would be a hard road to onboard onto Facebook and build a community from scratch," Livne said, noting the program was built directly around feedback from creators hesitant to make the jump to Facebook. ### Why it Makes Sense for Creators & Facebook That is exactly the appeal of the new program. Facebook has made several efforts to attract creators in recent years, including initiatives around new features, tools, monetization, and prioritizing creators who deliver original content. At the beginning of 2025, during peak TikTok ban drama, it launched a similar program called the [Breakthrough Bonus Program](https://www.lindseygamble.com/blog/meta-breakthrough-bonus-program), which courted TikTok creators with bonus payouts, access to Meta Verified, and more to help them get started on Facebook. This new program feels like a more refined version, with clearer incentives and a stronger long-term monetization hook. Through increased reach and guaranteed payouts, Facebook is lowering the friction for creators to invest in the platform, whether they have no presence at all or have been underutilizing it. While guaranteed payments might not mean much for bigger creators, they can add incremental value since creators do not need to post exclusive content and can tap into their existing back catalog. More importantly, the real value likely ends up being access to the [Facebook Creator Monetization program](https://www.lindseygamble.com/blog/facebook-announces-new-monetization-program-for-creators), where creators can earn even more. Increased reach on content could create a flywheel, helping creators see success on Facebook and continue posting. This benefits Facebook too. Getting more established creators on the platform can bring more engaging content, keeping users’ attention and its ad business strong. Creators joining also adds social proof, something we saw during the early growth days of TikTok when many Vine and Instagram creators jumped over after seeing peers do so. ### Facebook Paid Creators Nearly $3 Billion in 2025 Facebook's creator monetization efforts are making progress. In addition to the new program, it revealed that it paid creators nearly $3 billion in 2025, a 35 percent increase from the prior year and its highest annual total ever. That might seem small compared to YouTube, which has paid out $100 billion to creators, artists, and media partners over the past four years, but Facebook has a different monetization model and is moving in the right direction. Sixty percent of payments in 2025 went to creators for Reels, with the remainder for Stories, photo posts, and text posts. Most social platforms tie monetization almost exclusively to video, but Facebook allows creators to earn across formats. That includes those who have not jumped on the short-form video wave, as well as video creators looking for lower-lift opportunities to earn from photo and text posts between video uploads. That optionality likely explains why the number of creators earning more than $10,000 annually has grown 30 percent year over year. Payouts are not concentrated at the top, with long-tail and side-hustle creators benefiting as well. That is encouraging, given how many people are creators today and want to make some money from it. ### Know What You're Earning and Why View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/633c08da-9553-4b6d-93dd-4c337cf07af9/197_1x_shots_so.png?t=1773849650) Caption: With growing payouts, Facebook is giving creators more visibility with three new metrics, some of which mirror YouTube: * **Qualified Views:** views on content eligible for monetization * **Earnings Rate:** earnings per 1,000 qualified views * **Non-Qualified Views:** breakdown of why some views are not generating revenue These insights help creators maximize monetization. If a big chunk of views are Non-Qualified because people aren’t watching long enough, that’s a sign to improve hooks. And if cross-posted content is over-indexing, it’s a cue to lean more into original content. ### Facebook's Long Game With Creators Will Facebook ever become the first platform most creators think of for building an audience, monetizing content, and building a sustainable business? For some, maybe, but for Facebook, that might not be the goal. It may be more about taking up a bigger place in the conversation and becoming a meaningful part of a creator's overall strategy rather than the center of it. Programs like Creator Fast Track can grab headlines and attract creators, but the longer game goes beyond that. Facebook has spent several years doing a little bit of everything: creating more [awareness ](https://www.lindseygamble.com/blog/facebook-launches-facebook-for-creators-instagram-account-for-product-updates-and-best-practices)of how creators succeed, updating product experiences to feel more in line with other platforms, providing [safeguards](https://www.lindseygamble.com/blog/facebook-introduces-content-protection-tool-to-safeguard-creators-reels) for creators and [their content](https://www.lindseygamble.com/blog/facebook-doubles-down-on-rewarding-original-content-creators-tests-new-impersonation-tool), getting in front of bigger, relevant audiences, and helping them make money from fans, brands, or Facebook itself. Expect more updates as the year progresses. ### _Q&A with Yair Livne, VP of Product Management for Facebook Creators at Meta_ _This interview has been lightly edited for length and clarity._ **LG:** What do you think is still the biggest barrier preventing creators from investing in Facebook? Is it awareness around monetization and reach, or something else? **YL:** I think you touched on it. A lot of it is about the potential being a bit of a secret. This is something we are trying to address with Fast Track. We want to reach creators who are on the sidelines, or maybe were active three years ago but are not now, and bring them back. The goal is to make it really easy for them to see the value through added support, immediate access, and monetization. There is a perception problem where we need to be louder. Right now, we are working to put our best foot forward for established creators. **LG:** Creators can be sensitive about bonus programs. Those are not really sustainable, right? How have creators reacted to the performance structure of this initiative? **YL:** There is a lot of sensitivity around bonus programs that come and go, and that is not a sustainable model. That is why the main headline for the us is the almost $3 billion number. We are growing this program responsibly, with the goal of supporting as many creators as possible so they can sustain themselves on Facebook. Early on, creators told us that the bonus should not be the main focus. It is about the long-term potential from content monetization. Ideally, within a few months, creators can start seeing real money and continue to invest. The bonus is really just to make creators feel safe during the initial phase. It is a hand-holding approach, a sweetener, and consistent with what we heard from creators as we built this program. **LG:** I imagine all creators can benefit, but is there a certain type of creator, like long tail or more established, who sees more success? Any insights on verticals or types? **YL:** We often get asked what creator Facebook is for. The answer is that we are a platform with over 3 billion monthly users worldwide, across a wide range of demographics, ages, and geographies. Ideally, we want all creators to succeed here, and that is how we are designing our monetization program. In practice, there are a few differentiators. The multi-format approach opens the door for creators who want to show different sides of their personality. On TikTok, creators may focus on short form video, but on Facebook they can connect through video, photo, and text. Videos can be more polished, photos can show day to day life, and text posts can drive back and forth conversations. Those conversations help creators understand what their audience wants, which can inform their content strategy across platforms, including TikTok and YouTube. Stories allow creators to be more vulnerable and less polished, which supports more authentic interaction. Creators who lean into that tend to see success. Our users also use real names, which creates more genuine interactions and less snark. In terms of verticals, there is no single category that stands out. Facebook supports niches well. For example, [Katie Von Slyke](https://www.facebook.com/katievanslyke96/), a farming creator in Tennessee, has found strong success with live videos of baby horses being born. We are also seeing success across comedy, parenting, and relationships. **LG:** Text posts are interesting. There are not many ways to monetize them outside of something like a newsletter, but they are easy to create. What is the reaction from creators when it comes to monetizing text content? **YL:** Creators are often surprised. We could probably do a better job communicating that. When it works, they understand why. Text posts drive a lot of engagement in the comments, and audiences feel closer to the creator through those more raw and less polished interactions. It complements a broader content strategy very well. We do not see many creators doing text only, but as an add on, it can perform well and generate meaningful earnings. **LG:** For anyone starting on Facebook, whether new to the platform or coming from another platform, what are three tips for getting started? A mini playbook for investing more as a creator. **YL:** First, Fast Track is for established creators with 100,000 followers or more. It is turnkey and helps you get started quickly. More broadly, consistency is key. Creators who focus on a defined vertical, build their craft, and engage their audience tend to do well. Audience feedback is important and will help guide your strategy. Second, focus on original content. Original videos are performing very well on Facebook. If you are reposting someone else's content without adding value, you will not see the same level of performance. That does not mean you cannot have fun or post memes, but most of what you share should be your own. Third, lean into the multi-format approach. Using video, photos, text, and stories allows audiences to see more of who you are. That leads to more authentic relationships with fans and stronger growth over time. ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/facebook-s-new-creator-monetization-program-targets-tiktok-youtube-creators

##### IN PARTNERSHIP WITH View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec202f9e-f191-4b58-87d4-700a14cecc9f/Creators_Logo_864x208_Color.png?t=1773158679) Follow image link: (https://clickhubspot.com/c0a49a) Caption: ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c31550bd-5b22-4882-8cdc-0b07e77801a5/Bath___Body_Works_Influencer_Spend_Lindsey_Gamble__.png?t=1772997315) Caption: Bath & Body Works I’m excited to be back in your inbox, and for new readers, welcome! It’s been a while since the last edition. At the start of the year, I [joined](https://www.linkedin.com/posts/lindsey-gamble_creatoreconomy-innovation-leadership-activity-7416899097611202561-N0x3?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAQGcXUBDRcyZyxB2fervsB30552GSMek4I) IZEA as VP of Creator Strategy & Innovation. After taking some time to settle in, I’m glad to get this newsletter going again. ##### TODAYS EDITION * Bath & Body Works plans to increase creator activity 10x as part of its brand transformation * Instagram expands creator tools to personal accounts * Facebook and Pinterest introduce new affiliate features * TikTok continues to grow as a search engine * A curated [list of 140+ LinkedIn creators](https://clickhubspot.com/c0a49a) to partner with Subscribe → (https://lindseygamble.beehiiv.com/subscribe) ----------——————————————————————————— ---------- ##### DEEP DIVE ## **Bath & Body Works Plans to Increase Influencer Activity Tenfold** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff5aa22b-9801-4068-aa73-8ea299cd4d91/440_1x_shots_so.jpeg?t=1773154874) Caption: Bath & Body Works Bath & Body Works is planning to increase influencer activity tenfold as part of its broader brand transformation, the latest signal that major consumer brands are rapidly scaling creator marketing. During the company's[ Q4 2025 earnings call](https://www.fool.com/earnings/call-transcripts/2026/03/04/bath-body-works-bbwi-earnings-call-transcript/), CEO Daniel Heaf shared plans to dramatically expand the company’s use of influencers. “We are really looking for those thousands of influencers that we recruit to be posting their content about our product and our brand in their voice,” Heaf said. He pointed to the success of this approach among competitors and insurgent brands and sees creators as key to the company’s go-to-market strategy, particularly when it comes to reaching younger audiences such as women ages 25 to 30. He also views creators as a way to modernize the brand’s social presence and show up in ways that feel native and culturally relevant on the platforms consumers already use. More broadly, Heaf sees creators as part of the company’s evolution from “a retailer to a global brand, one that leads with creativity, celebrates product, and creates culture.” After Unilever CEO Fernando Fernandez made headlines for [planning to work with 20 times more influencers ](https://lindseygamble.beehiiv.com/p/unilever-ceo-20x-more-influencers)and shift 50% of the company’s advertising budget toward social media and creators, a number of major brands have begun signaling similar moves. Bath & Body Works is the latest. C-suite support like this is often the key to unlocking meaningful creator marketing budgets. But ultimately, how these investments are executed will determine whether creator marketing approaches the scale and spend of traditional marketing. For brands looking to work with thousands—or even hundreds of thousands—of creators as Unilever has (over [300,000 ](https://www.businessinsider.com/unilever-20x-influencer-mandate-sparks-creator-marketing-gold-rush-2025-12)in 2025, according to Fernandez), several challenges still need to be solved: * **Running programs at scale.** From staffing to technology and resources, brands need a unified operating model to coordinate creators, campaigns, and partners. * **Deploying creators across the business.** Moving beyond sponsored posts, brands need to [identify opportunities ](https://lindseygamble.beehiiv.com/p/4-innovative-ways-brands-can-partner-with-creators-beyond-sponsored-content-bonus-newsletter)for creators across organic social, paid media, PDPs, retail media, product development, and more. * **Measuring impact.** Attribution is complex. Brands need multi-touch measurement that captures not only direct conversions but also halo effects, incremental lift, brand relevance, and broader cultural impact. Creator marketing is still a relatively small share of most marketing budgets, but moves like this show how quickly that may change. ----------——————————————————————————— ---------- ##### IN PARTNERSHIP WITH HUBSPOT MEDIA ## A Smarter System for Vetting LinkedIn Creators View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f4e0ef7-eeb5-435e-ab41-e562f193300c/Lindsey_Gamble_Hubspot_LinkedIn_Creator_Offer.png?t=1772327253) Follow image link: (https://clickhubspot.com/c0a49a) Caption: Hubspot Follower count is one of the least reliable ways to evaluate [LinkedIn creators](https://clickhubspot.com/c0a49a). Yet it’s often the first metric brands focus on—leading to misaligned partnerships, wasted budget, and content that doesn’t convert. With over 80% of B2B buyers saying creator content influences their purchasing decisions, getting creator selection right has never been more important. That’s why I partnered with HubSpot to create a[ free resource](https://clickhubspot.com/c0a49a) to help you find the right creator partners for your campaigns: * **A framework for evaluating creators** beyond follower count, focusing on signals that actually matter, like brand alignment and audience composition * **A ready-to-use vetting scorecard** with weighted criteria to take the guesswork out of creator selection * **A curated list of 140+ vetted LinkedIn creators** across marketing, entrepreneurship, leadership, legal, and more to jumpstart your outreach Grab the Guide → (https://clickhubspot.com/c0a49a) ----------——————————————————————————— ---------- ##### NEWS, TRENDS & INSIGHTS View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a31493dd-99ad-402b-963c-797aec9ffdc4/577_1x_shots_so.png?t=1773019169) Caption: Adobe **Instagram** is [giving](https://creators.instagram.com/create/insight-bundle) personal accounts access to creator tools, including content scheduling, trending audio, and the insights dashboard. Advanced tools like Trial Reels and Broadcast Channels will unlock at certain follower milestones, giving early-stage creators more ways to grow. **Facebook** officially [introduced](https://www.instagram.com/reel/DS5FMdwACOT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==) Affiliate Partnerships, a hub that lets select creators connect with third-party affiliate programs like Amazon and Shopee, find products, and add [affiliate links](https://www.lindseygamble.com/blog/facebook-new-affiliate-link-experience-for-creators) to their Reels and Posts. With [affiliate marketing](https://lindseygamble.beehiiv.com/p/shopping-is-becoming-more-about-community-curation) already a common revenue stream for creators, this allows Facebook to support the model without building a fully native affiliate platform like TikTok. **Threads** [added ](https://www.lindseygamble.com/blog/threads-strengthens-its-podcast-push-with-rich-link-previews-for-video-clips)rich link previews for podcast video clips, letting creators upload clips with a preview card linking to the full episode. This helps convert more clip viewers into full-episode listeners while supporting Threads’ goal of becoming a hub for podcast creators and their audiences. **Threads** is [testing](https://www.threads.com/@threads/post/DVOlgWnAHKq?xmt=AQF0OaGXB-N5fMHFODngr5rY3dE8F_Kute8FK0fVqoKShA) a shortcut for Direct Messages. When users add the phrase “DM Me” in a post or reply, it becomes a clickable link that starts a conversation. By removing the need to visit a user’s profile to send a DM, the feature could encourage more messaging on the platform. **TikTok **continues to [grown](https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine) as a search engine, with nearly half of U.S. consumers using it to discover recipes, DIY tips, beauty advice, product recommendations, and more. Video tutorials, product reviews, personal stories, and influencer recommendations remain the most preferred formats. Brands and creators shouldn’t overlook optimizing for discovery on social media, even as AI search grows. **Pinterest** and **Amazon** [teamed up for ](https://www.lindseygamble.com/blog/pinterest-and-amazon-partner-to-let-amazon-influencer-creators-link-their-storefronts)a new integration that enables creators to connect their Amazon Storefronts to their Pinterest profiles. Creators can prominently display a link to their storefronts and automatically add Amazon affiliate links to their Pins. This streamlines the process for creators to make content shoppable and earn commissions, while also supporting Pinterest’s goal of making shopping accessible across every surface. **X** [introduced](https://x.com/XCreators/status/2029672157395988541?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2029672157395988541%7Ctwgr%5Ec33f77e8a16b2c368a4dd1e97f168a59b06266a4%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.tubefilter.com%2F2026%2F03%2F06%2Fx-creator-subscriptions-exclusive-threads-paywall%2F) new creator features, including Exclusive Threads, which allows creators share part of a post publicly while paywalling the rest. A native Paid Partnership label also helps creators disclose sponsored posts. These are positive steps to better support creators, but the platform’s ongoing controversies continue to be a barrier for the broader creator ecosystem to find value in it. **LTK** [launched](https://onbrand.shopltk.com/en/latest-news/introducing-ltk-ai-the-chatbot-powered-by-trusted-creator-recommendations) LTK AI, an AI-powered chatbot that provides shopping recommendations based on its ecosystem of creator content. Responses include relevant posts from creators, who receive proper credit and commissions when users make a purchase, creating a conversational entry point for discovery. **Adobe** [announced](https://blog.adobe.com/en/publish/2026/03/10/image-editing-just-got-smarter-with-ai-photoshop-firefly) that its AI Assistant in Photoshop is now available in public Beta. From web or mobile, creators can use a chat-based interface to automatically apply edits to an image or receive step-by-step guidance. These make editing more seamless by letting creators leverage conversational AI to enhance their content. **Beehiiv **[rolled out](https://product.beehiiv.com/p/on-demand-ads?via=lindsey-gamble) On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months after beehiiv [expanded ](https://lindseygamble.beehiiv.com/p/beehiiv-goes-all-in-one-for-creators)beyond newsletters with features like Digital Products. _(Try beehiiv free for 14 days + get $20 off/month for 3 months when you _[_sign up here_](https://www.beehiiv.com/?via=lindsey-gamble)_.)_ **VSCO** [launched](https://www.vsco.co/galleries) Galleries, a standalone app that lets photographers create collaborative online galleries. Multiple contributors, including photographers, organizers, and guests, can add photos in one place, reflecting modern workflows. The app continues VSCO’s efforts to [support photographers](https://www.lindseygamble.com/blog/category/VSCO) throughout their creative journey. Upgrade→ (https://lindseygamble.beehiiv.com/upgrade) ----------——————————————————————————— ---------- ##### WHAT I’M READING View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c06f2c82-b74b-4021-ba59-80db67f0e61b/256_1x_shots_so.png?t=1773018952) Caption: ANA The past few months have brought a wave of new reports exploring different aspects of the creator economy. Here are some of the stats that stood out to me: * **31% **of brands say their agency partners use non-transparent compensation methods for influencer and creator marketing services**. **_(ANA, _[_Influencer Marketing Agency Compensation_](https://www.ana.net/miccontent/show/id/rr-2026-02-influencer-agency-compensation)_)_ * **40%** of views and **30% **of clicks from YouTube creator partnerships occur more than 30 days after a video goes live. _(Agentio, __[The Ultimate 2026 YouTube Creator Marketing Playbook](https://www.agentio.com/blog/2026-youtube-creator-marketing-playbook)__)_ * **42% **higher engagement on Threads and **30%** higher engagement on LinkedIn occurs when brands reply to comments on their posts compared to when they don’t**.** (Buffer, _[The State of Social Media Engagement in 2026](https://buffer.com/resources/state-of-social-media-engagement-2026/)_) * **48.7% **of creators earn under $10K annually, **45.6%** earn between $10K and $100K, and **5.7%** earn more than $100K. (Influencer Marketing Factory, _[2026 Creator Economy Report](https://timf.live/creators2026)_) * **51% **of creators considered quitting in the last 12 months, with Gen Z reporting the highest rate at **55%**.(Manychat, _[Algorithm Fatigue: The 2026 Creator Report](https://manychat.com/report/#intro)_) * **57% **of brands either sell on TikTok Shop today or plan to soon. (Aspire, _[The State of Influencer Marketing 2026](https://www.aspire.io/guides/the-state-of-influencer-marketing-2026)_) ----------——————————————————————————— ---------- ##### **THANK YOU FOR READING** If you found this useful, please consider sharing it with a colleague or your network. You can also [upgrade to the paid tier](https://lindseygamble.beehiiv.com/upgrade?_&_gl=1*tjq9qk*_gcl_aw*R0NMLjE3NzMxMDIwMTEuQ2owS0NRanczN25OQmhEa0FSSXNBRUJHSThPT0ZscTRxb0NvaF9pTVJuZ0VmcDNfZHMtMUZ2N0M4QUhUd2FTUjRTUFRLOXVRYUg0UExzRWFBdlFURUFMd193Y0I.*_gcl_au*MzA5ODcwNzEuMTc2ODMxNTcxNC4yNTkyOTc1NDcuMTc3MzEzNTczOS4xNzczMTM1NzM4*_ga*MTQ2NTk5NzY0OC4xNzY4MzE1NzE0*_ga_E6Y4WLQ2EC*czE3NzMxMzU2NzEkbzYxJGcxJHQxNzczMTM3MzY4JGo1OSRsMCRoNzY3ODU3NDYx) for bonus newsletters, including exclusive insights, guides, and frameworks. If you’re interested in working together, [reach out here.](https://www.lindseygamble.com/contact) ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://lindseygamble.beehiiv.com/p/bath-body-works-bets-big-on-creators

# Welcome and thank you! Thanks for signing up and making space for me in your inbox! ### **What You Can Expect Each Week:** Each week, I curate the most important news, trends, and updates from the creator economy, influencer marketing, and social media, delivering thoughtful, actionable insights and analysis informed by my experience as both a creator and marketer. Expect a mix of deep dives into topics like: * The newest opportunities where creators and brands are partnering to deliver value * How creators are building and scaling their businesses * The intersection of the creator economy with industries like advertising, traditional media, and politics ...as well as quick, digestible updates on new platform features and tools. Whether you're a creator, marketer, talent manager, brand manager, founder, or working at a social media platform, each edition is designed to save you time and provide practical takeaways you can apply directly to your work. ### How to Ensure You Receive Every Edition (and Avoid Spam): * **Gmail app mobile readers:** Navigate to the menu at the top right corner of this email, select "Move to," then "Primary." * **Desktop Gmail readers:** Move the message from your "Promotions" tab to the "Primary" tab near the top left of your screen. * **iOS / Apple Mail app:** Tap my email address at the top (next to "From:" on mobile) and select “Add to VIPs.” ### While You Wait for the Next Edition: Check out a few of current readers’ favorite editions: * [Why FlightStory CEO Georgie Holt Thinks the Next Billion-Dollar Media Company Will Be Built Out of Human IP](https://link.mail.beehiiv.com/ss/c/u001.LZJc6lO7UvAQDo_wC3YmGhxB8M-HmTtSCyZT_p8ATUkseTBqH--HTYM7QhbrPvZq_tOPiO2PawgR5vPr8A11JR6Gr1Ljs0XwVT4hQ_KlfvbQw5qKs-all0smc_TW0O3s/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t0/h001.e1jeMsAhKl6aMAYpgd0nt6QitfUhAEoMg_Rk4ZIZxmo * [TikTok Go Pays Creators for Hotel & Restaurant Content](https://link.mail.beehiiv.com/ss/c/u001.LZJc6lO7UvAQDo_wC3YmGhxB8M-HmTtSCyZT_p8ATUn70LVftD9Wokih_V4V6aNpPsBoU5_WIDf8kblCoIDBXtT1DpCHPa0sMagIuydCPwmJb2WSraKEBGxpM_iCS3Yc-CuMlI4I1uRe1jFciN8wyQ/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t1/h001.o1jEEzHNgIP3Ne3vRl2qc7o8B1ra2hvSMxxu2aC94VE * [Why Industry-Wide Standardization of Influencer Marketing Pricing May Never Happen](https://link.mail.beehiiv.com/ss/c/u001.LZJc6lO7UvAQDo_wC3YmGhxB8M-HmTtSCyZT_p8ATUnhGv3d-ydp3vNl2QEynWpit56V1XYvjsLEv0JNp4FA5eGQtok9ITrubnINoRch7qDFjDkNyQRKbtGoTFB0nIuh9oX9ZYA9_ZK07uI-8jL-k4-_56OKAKBorw_cnyguIvY/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t2/h001._F9bgp8F_uqLMP9wReja-Fbjs8tBvBM1t0nB3vNX61Q * [Are Long-Term Influencer Partnerships Always the Right Move?](https://link.mail.beehiiv.com/ss/c/u001.LZJc6lO7UvAQDo_wC3YmGhxB8M-HmTtSCyZT_p8ATUkoaKWlC9wgijR6ZYKoE2j6sh6ul1Wz9jaq7k5LFVqVLyR0GBJfdAzvwlP7Ys-MM3Xt0rZt5E-fdq_CpiV2ESy7BhuHZ93hSriFfUfVD3yX_g/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t3/h001.afY_WLL6OIdHDmLjkiJJVeMjEzwPTzvVT83RULzaiXk * [Creator Platforms Will Surpass Traditional Media in Ad Revenue](https://link.mail.beehiiv.com/ss/c/u001.LZJc6lO7UvAQDo_wC3YmGhxB8M-HmTtSCyZT_p8ATUmFN2JR3Ye0vHgptACQXpPJfFyt1-xObKFtDcCotxOeFQKTECKHOl-UzNoPaw9Jn47-3f2MGNAQ9M4LzC2Xl2Xk_mvdI7CpvMD2p8S62pBiEg/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t4/h001.QgYE2uqvnsUueatrcmX_MCeOtj0f46SJeUlx7Dt7u5Q You can also connect with me on **[LinkedIn](https://link.mail.beehiiv.com/ss/c/u001.ZPKZbyjpklQhO6K1g1-7gQKf8dgxDmqBwX7P-ups1qmYUtvha2A6eNi1Yz1S1fjR9yvT5k4RYPAsgxUfiAK6hw/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t5/h001.dgsxeftR0NbQXl23THsoo60FcupqmSKjZIZiQhS-weM[Threads](https://link.mail.beehiiv.com/ss/c/u001.ZPKZbyjpklQhO6K1g1-7gelpUmSrclnwmSbDdeXlmVq3uBWLSgr6Ex_yk221xmYhhBqYb0YPHoCfhEGjG0dRKg/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t6/h001.PBUWPnQ4EcPOQkWAVv0R7hQyUNkB0u17BgoFfI4bdyE and[ ](https://link.mail.beehiiv.com/ss/c/u001.z72qer6kRRCRTjUrPZ6hsId2nfLzfSGf2xEFiGCsgkwES7vvIqLfjbHjtxXtEhMZrKkDVbcdBnc7Zfk0nk2Uxg/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t7/h001.DEDzyA8atLHQSjCH1kfSxKf2JD5jfqnTvv74Z8cX-iw[Instagram](https://link.mail.beehiiv.com/ss/c/u001.ZPKZbyjpklQhO6K1g1-7gUy7yy_pQxK_xUCsCxm0YBEm_ZrFdVGiwyFH8I4Tq_gxIxOZjgnbrDQpw53-K9vgQA/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t8/h001.f27Q_NEpPFqO4DOTJvhwWfRGHg5K8sW1wyXwpZO18BA or check out my [website,](https://link.mail.beehiiv.com/ss/c/u001.z72qer6kRRCRTjUrPZ6hsD4K93lcwZI4ZL7OE9pt-txJ-WEQ3grz-OV26Zkbojb0/4mk/vRSzy7DHRK-G5ZCk4rxhCg/t9/h001.xkhaCqNWd9FRYLk8Nlbv4XUQ8Pg9A0cxw0DJkwi20II where I also share content. Best, Lindsey Gamble