Explore all emails from Litmus

Your twice-per-month dose of email geekery is here. Lucky you.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ https://click.litmus.com/e/1088342/2026-03-05/977hs2/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys 5 March, 2026 Email Deliverability Benchmark Report https://click.litmus.com/e/1088342/eliverability-benchmark-report/977hs5/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Email delivers the strongest ROI of any marketing channel. But every year, it’s getting more complex thanks to mailbox provider updates, AI advancements, and new privacy laws. In this benchmark report, Validity’s exclusive data network—powered by trillions of data points—takes a close look at global email deliverability in 2025 and actionable strategies for marketers to win big in 2026. Grab my copy of the report https://click.litmus.com/e/1088342/eliverability-benchmark-report/977hs5/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Inside this issue ● Love, Litmus Live, and AI ⮕ ● From our Litmus Live speakers ⮕ ● Relive the sessions ⮕ ● Email inspo ⮕ ● Deliverability tip ⮕ Love, Litmus Live, and AI https://click.litmus.com/e/1088342/UaHzDWUlmsqA-lmt-1772113307000/977hs8/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Litmus Live extended [webinar] The email questions in the Litmus Live chat were so plentiful that we had to follow up with more info—from our internal experts https://click.litmus.com/e/1088342/UaHzDWUlmsqA-lmt-1772113307000/977hs8/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://click.litmus.com/e/1088342/blog-evaluate-ai-tools/977hsc/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys How to find the right AI tools There’s no shortage of AI tools, but finding the perfect one(s) for your team is tricky. Start with this tool evaluation guide https://click.litmus.com/e/1088342/blog-evaluate-ai-tools/977hsc/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://click.litmus.com/e/1088342/-2026-valentines-email-review-/977hsg/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys A Valentine’s email review How did Gmail’s recent changes affect Valentine’s Day? Guy Hanson dove into his inbox to share the results with you https://click.litmus.com/e/1088342/-2026-valentines-email-review-/977hsg/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys . From our Litmus Live speakers https://click.litmus.com/e/1088342/bility-in-2026-whats-next-html/977hsk/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Al Iverson’s take on deliverability in 2026: how things work today, how it’s evolving, and what things will look like by 2027. https://click.litmus.com/e/1088342/s-like-advice-you-cant-afford-/977hsn/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Ann says it best, “AI is making speed cheap—but the best response is not to move faster. The better, saner response is to slow down enough to ask better questions https://click.litmus.com/e/1088342/s-like-advice-you-cant-afford-/977hsn/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://click.litmus.com/e/1088342/rsonalization-new-subscribers-/977hsr/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Personalized emails drive better performance. Check out these five ways to personalize emails for new subscribers https://click.litmus.com/e/1088342/rsonalization-new-subscribers-/977hsr/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Relive Litmus Live 2026 Litmus Live was three weeks ago, but the learnings are still fresh. Now the sessions are available to watch and rewatch to your heart's desire on our website https://click.litmus.com/e/1088342/conference/977hsv/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys and YouTube https://click.litmus.com/e/1088342/4Oe4CEOooA-si-hAKxqxwpBqK5BR11/977hsy/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys .What are you waiting for? https://click.litmus.com/e/1088342/conference/977hsv/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys Watch the recordings https://click.litmus.com/e/1088342/conference/977hsv/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://www.litmus.com/wp-content/uploads/2026/03/LinkSoul2-scaled.jpg Email Inspiration This email does a great job of "letting the pictures do the talking," highlighting key product features without dense descriptions. The calls to action are evenly distributed and available to click wherever I am in the email! My golf game may still be a nightmare, but at least I'll be comfortable. Michael Daniel Sr. Marketing Automation Manager at Validity View the email https://www.litmus.com/wp-content/uploads/2026/03/LinkSoul2-scaled.jpg Spilling the deliverabili-tea A spoonful of email deliverability advice. Your email list is one of your most valuable assets. Maintain it by regularly verifying your contacts and implementing security measures at sign-up points to protect your lists from bots and mistakes. https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-1/977ht2/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-2/977ht5/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-3/977ht8/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/_7tT3nyw4cbZa2GnB5agh5OG3bNV0b4O13rnn7WQ7zA/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3058706698 . 💌 Did a friend forward you this newsletter? Sign up https://click.litmus.com/e/1088342/litmus-news/977htc/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys to get this every week in your inbox. https://click.litmus.com/e/1088342/2026-03-05/977hs2/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys 100 Summer Street, Suite 2900, Boston, MA 02110 Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3058706698 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/3058706698/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/977htg/3058706698/h/Vzua0ktOA9_VUoR087_ywFSQnlA4HTmRgUmg6g7U4Ys ©2026 Litmus Software, Inc. All rights reserved.

Your twice-per-month dose of email geekery is here. Lucky you.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏   https://click.litmus.com/e/1088342/2026-02-19/976dln/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA 19 February, 2026 New platform AI-powered email intelligence for marketers https://click.litmus.com/e/1088342/conference-agenda/976dlr/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Built on Validity’s massive data network—featuring trillions of global data points—Validity Engage removes risk and boosts performance, so you can produce exceptional results in less time Learn about Engage https://click.litmus.com/e/1088342/engage/976dlv/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/engage/976dlv/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Inside this issue ● On our minds this week ⮕ ● 3 articles from our reading list ⮕ ● Conquer your ESP migration ⮕ ● Email inspo ⮕ ● Deliverability tip ⮕ On our minds this week https://click.litmus.com/e/1088342/blog-litmus-live-recap-2026/976dly/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Relive Litmus Live 2026 https://click.litmus.com/e/1088342/blog-litmus-live-recap-2026/976dly/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA The insights and learnings from Litmus Live 2026 https://click.litmus.com/e/1088342/blog-litmus-live-recap-2026/976dly/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA were so good that our heads are still spinning. https://click.litmus.com/e/1088342/cs-that-matter-what-to-measure/976dm2/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Email metrics that matter https://click.litmus.com/e/1088342/cs-that-matter-what-to-measure/976dm2/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Setting goals doesn't cut it. You need success metrics that give you a full view of your program’s impact https://click.litmus.com/e/1088342/cs-that-matter-what-to-measure/976dm2/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA, engagement, and deliverability. https://click.litmus.com/e/1088342/fmcs-recent-security-incident-/976dm5/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA SFMC’s recent security oops https://click.litmus.com/e/1088342/fmcs-recent-security-incident-/976dm5/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Who didn’t hear about the SFMC incident? Guy Hanson outlines what happened and the impact it had https://click.litmus.com/e/1088342/fmcs-recent-security-incident-/976dm5/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA 3 articles from our reading list https://click.litmus.com/e/1088342/ng-ai-slop-in-your-email-copy-/976dm8/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Sloppy, sloppy, sloppy... Check out these 3 strategies to help your team eliminate AI slop https://click.litmus.com/e/1088342/ng-ai-slop-in-your-email-copy-/976dm8/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA without sacrificing speed. https://click.litmus.com/e/1088342/personalization-online-retail-/976dmc/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA The era of “good enough” targeting is over for online retail. Shoppers expect brands to remember them and respond with relevance, not noise. https://click.litmus.com/e/1088342/personalization-online-retail-/976dmc/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/cles-engage-email-subscribers-/976dmg/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA Subscriber engagement is key to running great email campaigns. Review these best practices https://click.litmus.com/e/1088342/cles-engage-email-subscribers-/976dmg/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA to make sure you’re not missing anything. Conquer your ESP migration ESP migrations are notorious for being complex—but do they really have to be? The Email After Hours hosts sit down with Craig Hood to unpack the real‑world challenges of managing ESP migrations. They go through the process step‑by‑step, sharing actionable tips along the way. Listen to the episode https://click.litmus.com/e/1088342/2m6meroQKh-si-6e332f2e3a8f44b8/976dmk/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/2m6meroQKh-si-6e332f2e3a8f44b8/976dmk/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://www.litmus.com/wp-content/uploads/2026/02/reallygoodemails-02122026-scaled.jpg Email Inspiration Email folks are moving to lighter, cleaner, and more direct or personalized email content in 2026. Make sure your template layout provides direct engagement frames and encourages the reader to scroll through your content as a whole! I love this simplistic appeal that shows the intent of the message clearly on open—and matches the vibe of the brand. Delaney Harrison Customer Success Manager at Validity View the email https://www.litmus.com/wp-content/uploads/2026/02/reallygoodemails-02122026-scaled.jpg Spilling the deliverabili-tea A spoonful of email deliverability advice. You can now monitor inbox, spam, and tab placement directly in Litmus! Customers have asked us to add deliverability to Litmus for years, so this news is extra sweet. The advice: give Litmus Deliverability a try. https://click.litmus.com/e/1088342/email-deliverability/976dmn/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-1/976dmr/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-2/976dmv/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-3/976dmy/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/ibtC4nC3dLJvVIBy0xHDhfhwXA8_gJo909rHoBLX2HY/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3040465582 💌 Did a friend forward you this newsletter? Sign up https://click.litmus.com/e/1088342/litmus-news/976dn2/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA to get this every week in your inbox. https://click.litmus.com/e/1088342/2026-02-19/976dln/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA 100 Summer Street, Suite 2900, Boston, MA 02110 Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3040465582 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/3040465582/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/976dn5/3040465582/h/njoLHYY6sMi2-SRw6UqPbDbDT7cxyUUMGJ1gMDYTKvA ©2026 Litmus Software, Inc. All rights reserved.

Your twice-per-month dose of email geekery is here. Lucky you.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ https://click.litmus.com/e/1088342/2026-02-05/97596k/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o 5 February, 2026 Litmus Live 2026 https://click.litmus.com/e/1088342/conference/97596n/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Litmus Live is next week! February 11‑12 to be exact. The agenda is packed with amazing speakers like Ann Handley, Jay Schwedelson, Chad S. White, and Gary Vaynerchuk—AKA GaryVee. You can get a sneak peek at GaryVee's session below. Trust us, you don’t want to miss this virtual, 100% free event. Register now https://click.litmus.com/e/1088342/conference/97596n/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o https://click.litmus.com/e/1088342/av-3sl4p4st47uw9t0p08q86yan4/97596r/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Inside this issue ● AI, nonprofit email, and DMARC ⮕ ● From our reading list to yours ⮕ ● Get advice from the pros ⮕ ● Email inspo ⮕ ● Deliverability tip ⮕ AI, nonprofit email, and DMARC https://click.litmus.com/e/1088342/guide-to-ai-in-email-marketing/97596v/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o AI in Email Marketing https://click.litmus.com/e/1088342/guide-to-ai-in-email-marketing/97596v/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o The ways we can use AI to better email programs https://click.litmus.com/e/1088342/guide-to-ai-in-email-marketing/97596v/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o is endless. But always go back to what matters most: your audience. https://click.litmus.com/e/1088342/FRHahCICsW-si-6aa3ff9027184ff4/97596y/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Nonprofit email tips https://click.litmus.com/e/1088342/FRHahCICsW-si-6aa3ff9027184ff4/97596y/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Pushing a product? Easy. Pushing a cause? Not so much. Dive into the challenges of nonprofit email https://click.litmus.com/e/1088342/FRHahCICsW-si-6aa3ff9027184ff4/97596y/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o on the Email After Hours podcast. https://click.litmus.com/e/1088342/og-reading-first-dmarc-reports/975972i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Reading DMARC Reports https://click.litmus.com/e/1088342/og-reading-first-dmarc-reports/975972i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Learn how to make the most of your DMARC reports https://click.litmus.com/e/1088342/og-reading-first-dmarc-reports/975972i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o by cutting through the noise and turning data into actionable insights. From our reading list to yours https://click.litmus.com/e/1088342/could-shake-up-email-marketing/975975i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Gmail is testing an AI overhaul https://click.litmus.com/e/1088342/could-shake-up-email-marketing/975975i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o that replaces the inbox home screen with a to‑do list based on recent emails. https://click.litmus.com/e/1088342/blog-seo-email-marketing-/975978i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Great marketing is about making your channels work better, together—like email and SEO https://click.litmus.com/e/1088342/blog-seo-email-marketing-/975978i/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o You can spend years building a following on social media. It’s a powerful tool, but it’s rented. Now's the time to turn your followers into subscribers https://click.litmus.com/e/1088342/dia-followers-into-subscribers/97597c/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Litmus Live 2026 Live Email Optimization Everyone’s favorite session is back: Live Email Optimization! This is your chance to get real‑time feedback on your emails from multiple email experts. Do you want to submit an email to be featured? https://click.litmus.com/e/1088342/pqwl4nsh55w70y0k60voauc4-38366/97597g/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o We’ll select 4-5 emails to be featured in the Live Email Optimization session and/or in another Litmus Live session. https://click.litmus.com/e/1088342/2026-02-05/97596k/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Email Inspiration https://www.litmus.com/wp-content/uploads/2026/02/litmus-news-01222026-1-scaled.jpg This email is empowering without being pushy—exactly what I needed at the start of a new year! The header image is playful and fun, and the live poll highlights class benefits rather than class types. I think I’ll sign up for a class right now... Lindsey Hiner Sr. Content Marketing Manager at Validity View the email https://click.litmus.com/e/1088342/2026-02-05/97596k/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o Spilling the deliverabili-tea A spoonful of email deliverability advice. Poor deliverability? Go to your email list. Inbox trust is rebuilt slowly, so start by isolating the problem MBP, suppressing disengaged audiences, and pausing risky automations. Ramp up volume only as engagement improves. https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-1/97597k/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-2/97597n/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-3/97597r/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/UX5vMBzNfm1hlFzvgtBToNVqbwDrzw7hSSN7dxBZKiQ/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3024950164 💌 Did a friend forward you this newsletter? Sign up https://click.litmus.com/e/1088342/litmus-news/97597v/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o to get this every week in your inbox. https://click.litmus.com/e/1088342/2026-02-05/97596k/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o 100 Summer Street, Suite 2900, Boston, MA 02110 Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3024950164 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/3024950164/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/97597y/3024950164/h/gehEdguJ7yWeXY6GVlkI6x-LubbsxhhcwNkySo8xU7o ©2026 Litmus Software, Inc. All rights reserved.

Join thousands of marketers and register for Litmus Live for free.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ https://click.litmus.com/e/1088342/2026-02-03/9751y1/3023108763/h/2BsqNvNA10MLW7Ji6DPLFqBdX_tc9q8h4UFNeEOJZjo https://click.litmus.com/e/1088342/conference/9751y4/3023108763/h/2BsqNvNA10MLW7Ji6DPLFqBdX_tc9q8h4UFNeEOJZjo Hi There, The brightest minds in email marketing are taking the virtual Litmus Live stage next week! We have industry legends like Ann Handley, absolute pros like Chad S. White, and total email geeks like Jeanne Jennings. Trust me, you do not want to miss the predictions, insights, and advice being discussed at this 100% free event. It starts on February 11 at 9:00AM ET with special guest speaker Gary Vaynerchuk—AKA GaryVee! Join us for the best decision you’ll make this year: getting inspired and refreshed at Litmus Live 2026. Register for Litmus Live: https://click.litmus.com/e/1088342/conference/9751y4/3023108763/h/2BsqNvNA10MLW7Ji6DPLFqBdX_tc9q8h4UFNeEOJZjo See you there, Riley Dambaugh Marketing Specialist at Validity You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/epc/1088342/YOHhEPvwALcfiui94Op59YYOrv7tAA7CBrsjLqPXIvg/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3023108763 https://click.litmus.com/e/1088342/2026-02-03/9751y1/3023108763/h/2BsqNvNA10MLW7Ji6DPLFqBdX_tc9q8h4UFNeEOJZjo 100 Summer Street, Boston, MA 02110, USA Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3023108763 ‌View online https://click.validity.com/webmail/1088342/3023108763/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e Privacy Policy https://click.litmus.com/e/1088342/privacy/9751y7/3023108763/h/2BsqNvNA10MLW7Ji6DPLFqBdX_tc9q8h4UFNeEOJZjo © 2026 Litmus Software, Inc. All rights reserved.

I bet we’ll convince you to join in on the fun.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ https://click.litmus.com/e/1088342/2026-01-27/974jbg/3015974038/h/qZuzfzgkaltEboSzrsxtbcdpqx0GBFrVEg40S4RdA5c https://click.litmus.com/e/1088342/conference/974jbk/3015974038/h/qZuzfzgkaltEboSzrsxtbcdpqx0GBFrVEg40S4RdA5c Hi There, Litmus Live is right around the corner! February 11‑12 to be exact. The agenda is packed with amazing speakers like Ann Handley, Jay Schwedelson, Chad S. White, and Gary Vaynerchuk—AKA GaryVee. Still not convinced you should attend? Here are 5 solid reasons to change your mind: 1. Tune in from wherever you are, however you are No getting dressed in your finest business casual attire and uncomfortable shoes. Join sessions from wherever you are, exactly as you are. (Pajamas are encouraged during the last couple of sessions for our friends across the pond!) 2.100% free learning In a world where everything costs money or requires a subscription, Litmus Live is 100% free. Hear from 37 seasoned email experts, plus one special guest. 3.Sessions for everyone Litmus Live is designed for email marketers of every specialty: generalists, designers, developers, strategists, and leaders. There’s a little something for everyone. 4.Connect human-to-human How do you keep a human touch while embracing AI and keeping up with the constant inbox changes? Our speakers tackle how to put human-centric marketing at the heart of your 2026 strategy. 5.A mystery announcement Mark Briggs and Matt Gore of Validity are making an exciting announcement—one to help marketers move forward with confidence and deliver messages their audiences actually want to see. Well, did we convince you to join in on the fun? Register for Litmus Live: https://click.litmus.com/e/1088342/conference/974jbk/3015974038/h/qZuzfzgkaltEboSzrsxtbcdpqx0GBFrVEg40S4RdA5c See you there, Riley Dambaugh Marketing Specialist at Validity You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/epc/1088342/AK2ActY3-V8-S8Ua5Jqxu9j5H_tF7Ev3G6PhAmMV2B0/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3015974038 https://click.litmus.com/e/1088342/2026-01-27/974jbg/3015974038/h/qZuzfzgkaltEboSzrsxtbcdpqx0GBFrVEg40S4RdA5c 100 Summer Street, Boston, MA 02110, USA Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3015974038 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/3015974038/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/974jbn/3015974038/h/qZuzfzgkaltEboSzrsxtbcdpqx0GBFrVEg40S4RdA5c © 2026 Litmus Software, Inc. All rights reserved.

Your twice-per-month dose of email geekery is here. Lucky you.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ https://click.litmus.com/e/1088342/2026-01-22/97465p/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk 22 January, 2026 Our predictions are in. Validity’s email experts made 12 predictions about where the email industry is heading this year. And they have a pretty good track record. 😏 Do you agree with their predictions? https://click.litmus.com/e/1088342/l-1088342-2026-01-15-973pc3/97465s/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Watch the webinar:https://click.litmus.com/e/1088342/l-1088342-2026-01-15-973pc3/97465s/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Inside this issue ● Tips to improve your deliverability ⮕ ● Straight from our reading list ⮕ ● The Litmus Live agenda ⮕ ● Email inspo ⮕ ● Deliverability tip ⮕ Tips to improve your deliverability: https://click.litmus.com/e/1088342/og-how-to-fix-email-reputation/97465w/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Fix sender reputation, boost deliverability: https://click.litmus.com/e/1088342/og-how-to-fix-email-reputation/97465w/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk If your emails aren’t landing in the inbox, but you’ve done all your checks, it’s time to dive into email sender reputation: https://click.litmus.com/e/1088342/og-how-to-fix-email-reputation/97465w/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Why email list quality matters: https://click.litmus.com/e/1088342/hy-email-list-quality-matters-/97465z/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Email list quality is so important. Want to increase your deliverability and sender reputation? Start with your email list quality: https://click.litmus.com/e/1088342/why-email-list-quality-matters/974663i/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk . Reading your first DMARC reports: https://click.litmus.com/e/1088342/og-reading-first-dmarc-reports/974666i/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk You enabled DMARC to protect your brand from phishing and spoofing. Good work! Now learn what to do with the report data: https://click.litmus.com/e/1088342/og-reading-first-dmarc-reports/974666i/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Straight from our reading list https://click.litmus.com/e/1088342/s-feature-identity-resolution-/974669i/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Gmail’s new feature allows users to add up to three additional Gmail addresses to their Google account. Here’s what that means for marketers https://click.litmus.com/e/1088342/s-feature-identity-resolution-/974669i/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk https://click.litmus.com/e/1088342/ks-if-you-stop-trying-to-sell-/97466d/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk If you want to make cold email work, stop trying to sell. Instead, turn outreach into real opportunities https://click.litmus.com/e/1088342/ks-if-you-stop-trying-to-sell-/97466d/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk using respect and human connection. https://click.litmus.com/e/1088342/keting-will-look-like-in-2026-/97466h/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk Adam Rosen predicts https://click.litmus.com/e/1088342/keting-will-look-like-in-2026-/97466h/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk , “The best email marketing practitioners will stop thinking about campaigns and start thinking about moments.” The agenda is here It’s ready for your eyes: the Litmus Live agenda! Get ready for two epic days of learning from the brightest minds in email marketing. https://click.litmus.com/e/1088342/conference/97466l/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk https://www.litmus.com/wp-content/uploads/2026/01/litmus-news-email-01122026-scaled.png Email Inspiration This win-back campaign SL caught my eye: "We'll do the work." I can get stuck in my ways when it comes to fashion. As someone who wants to look nice but doesn't have time to learn the ins and outs of looking fresh, this worked on me! Matt Shore Content Marketing Manager at Validity View the email https://www.litmus.com/wp-content/uploads/2026/01/litmus-news-email-01122026-scaled.png Spilling the deliverabili-tea A spoonful of email deliverability advice. Implement double opt-in to ensure subscribers provide valid and active email addresses. It also reduces the likelihood of disposable or mistyped addresses making it on a list. https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-1/97466p/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-2/97466s/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-3/97466w/3010237115/h/UJEG-fna05GJ-jOtRUy-KAIfQpuD6KDC5Otz2US4rWk You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/o-s6cP1IRUYpaaQ0tVzTOHHnwbrp0qxoORGGtM6pEyQ/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3010237115 . 💌 Did a friend forward you this newsletter? 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https://click.litmus.com/e/1088342/2026-01-14/973kgz/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 Introducing the speakers headlining Litmus Live 2026.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏   ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ The agenda is here: https://click.litmus.com/e/1088342/conference/973kh3/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 Get ready for two epic days of learning from the brightest minds in email marketing. Save your spot :https://click.litmus.com/e/1088342/conference/973kh3/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 What to do differently in 2026 (the email edition) ANN HANDLEY MarketingProfs The new edge in email: AI, omnichannel playbooks, and pitfalls to avoid JAY SCHWEDELSON President, CEO, & Founder at Outcome Media, SubjectLine.com, GMH How to make post-event follow-up not suck for you (or your customers) LEAH MIRANDA Zapier Omnichannel subscribers and the growing urgency to manage them better CHAD S. WHITE Zeta Global How to connect your email-workflow for full funnel success LISA WESTER Copeland INTRODUCING: SPECIAL GUEST Gary Vaynerchuk, AKA GaryVee. Our speakers can’t wait to share their stories, insights, and advice for connecting with subscribers in a meaningful way. Save your spot: https://click.litmus.com/e/1088342/conference/973kh3/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/GwLS5m_Hy5-R0KwBfC5cStnGFLBVFH30AaVOSqPWt30/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3003059273 https://click.litmus.com/e/1088342/2026-01-14/973kgz/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 100 Summer Street, Boston, MA 02110 Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/3003059273 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/3003059273/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/973kh6/3003059273/h/7VZCKNEARPNGmmVQQeMv5DeCSTLifSStib1srh5By00 © 2026 Litmus Software, Inc. All rights reserved.

Your twice-per-month dose of email geekery is here. Lucky you.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ https://click.litmus.com/e/1088342/2026-01-08/9735n6/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k 8 January, 2026 2026 Email Marketing Predictions https://click.litmus.com/e/1088342/q4n3GFJPcvFw-lmt-1766004675000/9735n9/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k As you finalize budgets and create calendars, pause and tune into our most popular webinar of the year! Validity’s Professional Services team makes predictions about where the email industry is heading in 2026. Then we’ll learn how their past predictions panned out. Who do you think got the most predictions right: Guy, Laura, Danielle, Julie, Megan, or Rafael? Save my spot https://click.litmus.com/e/1088342/q4n3GFJPcvFw-lmt-1766004675000/9735n9/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k https://click.litmus.com/e/1088342/q4n3GFJPcvFw-lmt-1766004675000/9735n9/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Inside this issue ● Must-reads for the new year ⮕ ● 2026 strategies ⮕ ● Litmus Live Email Optimization ⮕ ● Email inspo ⮕ ● Deliverability tip ⮕ Let’s win in 2026 https://click.litmus.com/e/1088342/nd-google-postmaster-tools-v2-/9735nd/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Mailbox provider updates https://click.litmus.com/e/1088342/nd-google-postmaster-tools-v2-/9735nd/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Yahoo and Gmail introduced two new features: Yahoo Sender Hub Insights and Google Postmaster Tools v2. We have all the details https://click.litmus.com/e/1088342/nd-google-postmaster-tools-v2-/9735nd/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k . https://click.litmus.com/e/1088342/ven-email-marketing-landscape-/9735nh/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k You can’t spell “email” without “AI” https://click.litmus.com/e/1088342/ven-email-marketing-landscape-/9735nh/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Guy Hanson dug through piles of email marketing research to determine how to stay ahead in 2026’s https://click.litmus.com/e/1088342/ven-email-marketing-landscape-/9735nh/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k AI‑driven landscape. https://click.litmus.com/e/1088342/own-timers-to-boost-engagement/9735nl/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Boost engagement in 2026 https://click.litmus.com/e/1088342/own-timers-to-boost-engagement/9735nl/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Ready to create FOMO and drive even more email engagement? It’s time to up your countdown timer game. https://click.litmus.com/e/1088342/own-timers-to-boost-engagement/9735nl/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k New year, new strategy? https://click.litmus.com/e/1088342/arketing-future-of-newsletters/9735np/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k The way we plan, create, and consume newsletters is changing. HubSpot outlined 6 trends changing the newsletter industry https://click.litmus.com/e/1088342/arketing-future-of-newsletters/9735np/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k in 2026. https://click.litmus.com/e/1088342/email-design-trends-/9735ns/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k The expectations around email design https://click.litmus.com/e/1088342/email-design-trends-/9735ns/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k are changing quickly—for both subscribers and marketers—with no slowing in sight. https://click.litmus.com/e/1088342/mail-isnt-going-anywhere-2026-/9735nw/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Email is getting smarter. Hive predicts that teams will spend less time in their inbox, but create higher-quality outcomes. https://click.litmus.com/e/1088342/ng-with-better-email-strategy-/9735nz/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k Litmus Live 2026 Live Email Optimization Everyone’s favorite session is back at Litmus Live: Live Email Optimization! Do you want to submit an email to be featured? https://click.litmus.com/e/1088342/pqwl4nsh55w70y0k60voauc4-38366/9735p3/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k https://click.litmus.com/e/1088342/pqwl4nsh55w70y0k60voauc4-38367/9735p6/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k We’ll select 4-5 emails to be featured in the Live Email Optimization session and/or in another Litmus Live session. https://campaigns.litmus.com/_email/2026/Litmus%20News%202026/Jan%202026/0108%20Litmus%20News/Group%201206.png Email Inspiration This email builds anticipation with the “Word of the Year” reveal and ties it back to community engagement in a simple, yet authentic way. I love how it balances creativity with clarity, keeping the message engaging without feeling over the top. Riley Dambaugh Marketing Specialist at Validity View the email https://www.litmus.com/wp-content/uploads/2026/01/litmus-weekly-email-01052026-scaled.jpg Spilling the deliverabili-tea A spoonful of email deliverability advice. Senders must keep spam complaints below 0.3% to meet Gmail’s and Yahoo’s Bulk Sender Reqs. Do this by implementing authentication protocols, like DMARC, and one‑click unsubscribe. https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-1/9735p9/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-2/9735pd/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k https://click.litmus.com/e/1088342/qukzlu4sef3jwuu0gitp5-option-3/9735ph/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive emails, you can update your preferences https://click.litmus.com/emailPreference/e/epc/1088342/bVPmsBrLUqcNN5nqrvQU_60B8oO8pPFLPxpK6XAiR-Q/2084/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/2995027586 💌 Did a friend forward you this newsletter? Sign up https://click.litmus.com/e/1088342/litmus-news/9735pl/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k to get this every week in your inbox. https://click.litmus.com/e/1088342/2026-01-08/9735n6/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k 100 Summer Street, Suite 2900, Boston, MA 02110 Unsubscribe https://click.litmus.com/unsubscribe/u/1088342/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e/2995027586 ‌ ‌| ‌ ‌View online https://click.validity.com/webmail/1088342/2995027586/1b998ef400f891258ca7067b1b98f52e21fad227926d4313329842b81c82b78e ‌ ‌| ‌ ‌Privacy Policy https://click.litmus.com/e/1088342/privacy/9735pp/2995027586/h/t_bwZpnobecSiZrv5RS2uDWzQ0SulSO4EpUDbG0V58k ©2026 Litmus Software, Inc. All rights reserved.