Explore all emails from Matt Navarra

### **Hey Geekout Friend!** This is you last chance to keep getting my Geekout Newsletter in your inbox. If you **DON’T** tap the button below within the next 3 days, I will (respectfully) stop sending you Geekout Newsletter.👇 Keep sending me Geekout! (geekout.mattnavarra.com/?keepsendinggeekout) Thanks! **Matt**

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9107928f-da50-4b97-8955-de53a0aaef7d/Geekout_240726.jpg?t=1784889172) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** ==** BREAKING NEWS: **== Just as I was about to hit send on today’s Geekout… Facebook announced it’s going to give _everyone_ a verified badge — But there’s a catch. Read more about it [here](https://about.fb.com/news/2026/07/introducing-facebook-verified/) and [here](https://www.theverge.com/tech/970504/facebook-video-experience-testing-tiktok-updates). ____________ Summertime is often the hardest time to write Geekout. The platforms ease off the updates, half the industry's out of office, and there's a whole lot of nothing to talk about. Unless **Zuckerberg** poaches an rival AI team for the GDP of a small country. Or if **Elon** posts something on **X** that wipes a few billion off a share price before lunch. But the well didn't run dry this week… **Instagram** finally shipped one of creators' most-begged-for features: **Replace Audio:** - Instagram: (https://www.instagram.com/p/DbD7E7eG_x8/?img_index=1) - Finally, you can swap the music on a published post or carousel without deleting it and torching all its likes, comments and reach. The good bit? it works on old posts too, even silent ones you never added a track to. That evergreen carousel with a now-cringe song, or a promo whose audio got pulled? Open, Edit, new track, done, as often as you like. One reality check: Instagram says it _won't_ boost your reach, so this is creative control, not a growth hack. Instagram overlord **Adam Mosseri** [slid into my comments](https://www.threads.com/@mosseri/post/DbEVtY2EdrZ?xmt=AQG0nOF31phaQ3o7iCHLJR1JhBAKFCXHuUbXrcyuX1p7vQ) to apologise for the delay. Why now? _"Finally got round to it."_ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/252e8882-9dcd-4cb0-97a2-17c99468085e/Screenshot_2026-07-24_at_09.46.57.png?t=1784882835) Follow image link: (https://www.threads.com/@mosseri/post/DbEVtY2EdrZ?xmt=AQG0nOF31phaQ3o7iCHLJR1JhBAKFCXHuUbXrcyuX1p7vQ) Caption: - Encouragingly, there's a whole list of "finally" features in the works, so yours could be next (don't hold your breath). ==** On a related note… **== If your boss asks what creators actually drove? [Most of it never shows in your numbers](https://report.charlieoscar.com/?utm=14550)… This report reveals **[what you're missing](https://report.charlieoscar.com/?utm=14550)*** (and I’m featured in it) And while you're refreshing old Instagram posts I stumbled on a [super-useful video editing tool](https://elevate.io/?utm_source=li_geekout&utm_medium=social_organic&utm_campaign=newsletter_collab&utm_creative_format=sponsored_post)… The FINAL_FINAL_V3.mp4 era is over. Your whole team edits and reviews video in one tab, comments landing right on the clip. This tool saved me hours this week! **[Try it free](https://elevate.io/?utm_source=li_geekout&utm_medium=social_organic&utm_campaign=newsletter_collab&utm_creative_format=sponsored_post)***. **— Matt** ** P.S… **Geekout is taking its annual summer holiday next week. There will be no Geekout Newsletter in your inbox next Friday (31 July). Geekout returns on Friday 7 August. __________ ##### == 2 cool things… == 🧠 **The wild AI tool behind McDonald's, John Lewis and Three's collabs** → see which hooks work in your niche, free **→** [[**grab free reports**](https://nutcake.com/offer/talk-to-nutcake)]* - 😵 **Still running creators through a spreadsheet + a dozen email threads?** This one tool replaces the lot **→** [**[see what replaces it](https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)**]* ^*sponsored - tools i actually use and love. I think you will too.^ -------------------- ###### SPONSORED ▶︎ FREE INDUSTRY REPORT #### Steal What Works From 1M+ Real Brand Collabs. Free Report View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8dd8a9c2-beac-4aee-915c-a3287ca8b210/Nutcake_x_MattNavara_2000x1000.jpg?t=1784823816) Follow image link: (https://nutcake.com/offer/talk-to-nutcake) Caption: - Two-thirds of brand collabs get less than 3 seconds before the swipe. All that budget, gone in a blink. [Nutcake's AI](https://nutcake.com/offer/talk-to-nutcake) fixes that. It lets you talk to over 1 million live brand collabs and pull out exactly what's working right now, then hands you a report on it. **Grab a free report for your niche: **[[Sport & Fitness](https://www.nutcake.com/reports/activewear-report)], [[Streaming Services](https://www.nutcake.com/reports/streaming-report)], [[Food Delivery](https://www.nutcake.com/reports/food-delivery-report)], [[Telcos](https://www.nutcake.com/reports/telco-report)], and more on request. **Or build your own:** * 💨** Free industry reports**, no faff, pick your niche and go * **🕵 Spy on competitors **and see exactly what's landing for them * 🧠** Steal the hooks** behind collabs that actually stop the scroll * ⏰** Data refreshed every 60 seconds,** so it's what works now, not last quarter It’s the AI tool powering creator campaigns at McDonald's, John Lewis, Three and TikTok. **Free Report** → Your industry → Takes 2 minutes → **[Check out Nutcake](https://nutcake.com/offer/talk-to-nutcake)****.** 🐿️ **Build my free report →** (https://nutcake.com/offer/talk-to-nutcake) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- France becomes first EU country to ban social media access for under-15s: (https://www.theguardian.com/world/2026/jul/21/france-ban-social-media-access-under-15s) 2. **Instagram bans pickup artists and pranksters **who use Meta glasses [[BANNING](https://www.businessinsider.com/instagram-meta-glasses-banning-pickup-prank-creeps-2026-7)] 3. **Facebook to test TikTok-style **video-first interface [[COPYING](https://www.theverge.com/tech/970504/facebook-video-experience-testing-tiktok-updates)] 4. **Meta on trial** in Tennessee over Instagram’s alleged addictive design [[ALLEGING](https://www.reuters.com/legal/litigation/meta-faces-tennessee-trial-over-allegations-instagram-was-designed-be-addictive-2026-07-20/)] 5. **Reddit considers dropping** its big Google deal as traffic from AI falls [[DROPPING](https://www.wsj.com/business/media/google-search-publishers-ai-content-0fb06e41)] -------------------- ###### SPONSORED ▶︎ TOP SOCIAL TOOL #### Social Media Managers — Your creator program shouldn't run through a spreadsheet + a dozen email threads! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abc52182-beba-475c-9146-02e55754bfe0/Insense.png?t=1784824284) [Insense header image. Black text on a pale pink background: "Insense fits into your stack. REplaces the tools you track creators in, plus a direct Shopify integration."] Follow image link: (https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) Caption: - Most teams manage creators through a **spreadsheet** for outreach, a **Notion board** for status, and an **inbox of unconfirmed threads**. That holds at a handful of creators — it breaks past that. If your creator program still lives in 3 different tools, **[Insense](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)** replaces the patchwork with one system: * **100,000+ vetted creators **— sourced from one dashboard, not a spreadsheet you built * **Sourcing, briefing, chat, and payments in one place** — not tools stitched together * **A direct Shopify integration** — for shipping product straight to creators * **Content in 14 days **— tracked in the same system you sourced it from See how it replaces the spreadsheet before your next brief goes out! → **[See how it works](https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)** **[goPure](https://insense.pro/case-study/gopure)**** **ran **160+ collaborations in 2 months** through Insense — Results? 525 applications, $200K+ in revenue, 204x ROI, from one dashboard instead of a spreadsheet and an inbox. **⤷ BONUS: **[**Book a free strategy call**](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) by **August 7** and **get $200** towards your first campaign. **Launch Insense →** (https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta tries to drop the creepy vibes** Instagram will now ban creeps in Meta glasses: (https://www.businessinsider.com/instagram-meta-glasses-banning-pickup-prank-creeps-2026-7) A couple of weeks ago, I asked “[why can’t Meta stop being so creepy?](https://geekout.mattnavarra.com/p/meta-ai-image-generator-opt-out-haaland-meme)” I won’t take credit for it, but the company certainly is starting to take steps to be less creepy since that newsletter came out. First, the Instagram feature that let you create AI versions of other users was dropped. And now, an acknowledgement that Meta smart glasses can be used for decidedly unsavoury reasons. As Business Insider explains, Instagram is cracking down on problematic videos shot with Meta glasses. These include things like harassment of strangers in public: _In an Instagram story, Instagram head Adam Mosseri said that such video content would now be banned on the platform._ _"If you're posting content that is taking advantage of people and harassing them, like a lot of these pickup line kind of videos that we've heard of and seen, then we're going to take the content down," Mosseri said in response to a question on his Instagram stories last week. "We don't want people to be surreptitiously taking videos of other people and harassing them and then posting them on our platform. So we're trying to fight that every way we can."_ This is obviously a good thing, but the fact they’re having to act now when it was OBVIOUS this was going to happen from the moment they started selling glasses with a camera on them is, sadly, typical Meta. It’s also typical Silicon Valley. Companies like Meta tend to think more about “what can go right?” rather than “what can go wrong?” This optimistic approach helps US tech companies build world-changing products. All the mistakes and misfires along the way don’t matter if you have a few massive successes. But that culture is so embedded at companies like Meta that it creates blind spots so big that astronauts can probably see them from space. The opportunity to dominate a whole new product category is just too tempting, so the ‘move fast and break things’ mantra kicks in. Mark Zuckerberg [replaced](https://www.cnet.com/tech/mobile/zuckerberg-move-fast-and-break-things-isnt-how-we-operate-anymore/) that motto with the far less snappy ‘move fast with stable infrastructure’ in 2014 (does anyone ever say that at Meta in 2026?!), but the mindset is still there at times… …it’s just that the things Meta breaks when it makes mistakes aren’t its technology, it’s society. Instagram’s move to ban certain kinds of content shot on its parent company’s glasses is a positive step, but Meta is going to have to do a lot more to shake off the ‘[pervert glasses](https://futurism.com/future-society/backlash-meta-pervert-glasses-afraid)’ reputation it’s quickly developing. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff640ba1-ea2a-4822-8a5b-9f384a350fe0/Meat_AI_story.jpg?t=1784890031) Caption: Meta StoryKit [Credit: Apple App Store] * **Meta** is testing StoryKit, a new [AI storybook app for kids](https://9to5mac.com/2026/07/21/meta-testing-storykit-an-ai-iphone-app-that-creates-personalized-childrens-stories/) * **Meta **has launched [Seller](https://about.fb.com/news/2026/07/introducing-seller-app-facebook-marketplace/), a new app for people who sell on Facebook Marketplace, giving them dedicated tools in one place. It’s US-only for now * **Meta **is [accused of firing](https://www.techtimes.com/articles/321337/20260723/meta-fired-two-researchers-who-told-congress-children-were-exploited-its-vr.htm) two child-safety whistleblowers * **Meta **has been accused by US senator Josh Hawley of [using lawfare](https://www.theguardian.com/technology/2026/jul/17/meta-whistleblower-sarah-wynn-williams-us-senator-josh-hawley) against whistleblower Sarah Wynn-Williams * **Meta **gave the winning Spanish team at the World Cup [custom Oakley smart glasses](https://mashable.com/tech/spain-world-cup-champions-custom-oakley-meta-smart-glasses) made exclusively for them * **Meta** has avoided another major social media addiction trial after the 15-year-old plaintiff [dropped his case](https://www.theguardian.com/technology/2026/jul/22/florida-teen-drops-meta-lawsuit) days before trial * **Meta **could be forced to sell Manus for [the same $2bn](https://www.ft.com/content/bdd09ed8-368c-4264-ac9f-936044a10213) it paid (but what Zuck and co learned about the product is worth way more) * **Meta** has bundled a starter edition of Microsoft’s [Xbox Game Pass](https://www.meta.com/en-gb/blog/xbox-game-pass-meta-horizon-plus-launch/) with its Horizon+ games subscription * **Meta** has announced a free [global creator marketing festival](https://events.atmeta.com/metafestivalonline-ad-emea/MMSO26) * **Meta** is in talks to lease computing power to Anthropic in a potential [$10 billion deal](https://www.nytimes.com/2026/07/17/technology/meta-anthropic-ai-computing-power.html) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35fc9f89-edf9-460d-aec4-19533481579f/image.png?t=1784887254) Follow image link: (https://techcrunch.com/2026/07/22/whatsapp-adds-apple-carplay-and-android-auto-upgrades-ipad-sign-ups-and-more/) Caption: [Credit: Meta / WhatsApp] * **WhatsApp **has added [replies and more](https://techcrunch.com/2026/07/22/whatsapp-adds-apple-carplay-and-android-auto-upgrades-ipad-sign-ups-and-more/) via CarPlay and Android Auto, native PDF annotation, and more * **WhatsApp **is testing [custom emoji reactions](https://wabetainfo.com/whatsapp-is-testing-custom-emoji-reactions-on-android/) * **WhatsApp** has launched a new design for [message bubbles](https://wabetainfo.com/whatsapp-launches-a-new-design-for-message-bubbles-on-ios/) on iOS * **WhatsApp** is rolling out [Liquid Glass design](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-design-for-the-mac-app/) to its Mac app * **WhatsApp** could [upgrade two-step verification](https://www.threads.com/@wabetainfo/post/DbHb3uNiIaP?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) with a password * **WhatsApp** rolled out [World Cup features](https://wabetainfo.com/whatsapp-celebrates-the-world-cup-final-with-status-animations/) to Status as the tournament approached its end * **Threads** is adding [parental controls](https://techcrunch.com/2026/07/21/threads-rolls-out-parental-supervision-tools/) * **Threads** promoted Spain’s victory in the World Cup with a [flag animation](https://www.threads.com/@oncescuradu/post/DbA6RKKjDcH?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) above the post composer * **Instagram** Instants now supports [video](https://www.threads.com/@jonahmanzano/post/DbJpc9ZEweu?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw) * **Instagram **is rolling out more controls for Notes, letting you [toggle comments on or off](https://www.threads.com/@jonahmanzano/post/DbGyLpJE5it?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw) * **Instagram** has been spotted renaming ‘Hidden Requests’ to [‘Spam’](https://www.threads.com/@ihammod_oh/post/DbDf5pGiJh6?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/039f881b-fd15-4af9-95b0-aab8f13fe97e/X_android.jpg?t=1784890209) Caption: [X for Android. Credit: X] * **X** has [relaunched its Android app](https://techcrunch.com/2026/07/20/x-relaunches-a-rebuilt-android-app-after-year-long-effort/) after nearly a year of development * **X** phishing emails are getting [dangerously convincing](https://thenextweb.com/news/x-phishing-scam-fake-login-notification-crypto) (X says real emails only come from @X.com or @e.X.com) * **X** and music publishers have [quietly ended](https://www.engadget.com/2218101/x-music-publishers-quietly-settle-opposing-lawsuits/) their copyright fight * **X **added on a new [Collage feature](https://www.threads.com/@oncescuradu/post/DbCMHnrjH97?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for photo uploads on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c0313b33-1e20-49b7-be9d-76b2593f7617/LimeShorts.jpg?t=1784890372) Caption: [TikTok’s LimeShorts. Credit: Business Insider] * **TikTok **is quietly testing a [$20-a-week micro-drama app](https://www.businessinsider.com/tiktok-testing-paid-micro-drama-app-costs-20-a-month-2026-7) in the US called LimeShorts * **TikTok **has been [un-banned](https://www.engadget.com/2218069/us-government-lifts-tiktok-ban-federal-devices/) on US government devices … and it’s is seeing a flood of Donald Trump’s cabinet members [rushing to join](https://www.axios.com/2026/07/21/trump-tiktok-app-accounts-doj-cabinet)… even [the FBI now has an account](https://mashable.com/life/trump-us-government-official-tiktok-fbi) * **TikTok **is adding championship [boxing and basketball](https://www.tubefilter.com/2026/07/17/tiktok-boxing-jake-paul-amanda-serrano-nba-wnba/) highlights to its growing sports push * **TikTok**’s US security chief will [face the House China committee](https://thenextweb.com/news/tiktok-us-security-chief-house-china-committee-testimony) in September on whether Americans’ data is truly inaccessible by ByteDance * **TikTok **has added [Voice Typing](https://www.threads.com/@jonahmanzano/post/DbF_y6hiX6x?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for Photo posts * **TikTok** now lets you [upload photos](https://www.threads.com/@jonahmanzano/post/DbAmZ9WiSw6?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) on the web * **YouTube** has [clarified](https://techcrunch.com/2026/07/20/youtube-clarifies-policies-around-ai-slop-and-upsetting-videos/) which “inauthentic content” cannot be monetised through its Partner Program * **YouTube** users say ads are getting [much more aggressive](https://www.androidauthority.com/youtube-aggressive-ad-frequency-increase-3688682/), with as many as three ads in a row being spotted, as well as more frequent ad breaks * **YouTube** has agreed to a [$7.5m settlement](https://www.latimes.com/business/story/2026-07-22/if-you-watch-youtube-it-may-owe-you-100) over YouTube TV subscription renewals in California * **YouTube** now lets you [upload custom thumbnails](https://www.threads.com/@jonahmanzano/post/DbGt2btEzXl?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for Shorts on desktop **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/04c024d7-e50b-4acc-87c5-bbe13747f646/Screenshot_2026-07-24_at_11.54.08.png?t=1784890467) Caption: [LinkedIn’s new game, Wend. Credit: Radu Oncescu] * **Snap** has tentatively [settled a lawsuit](https://www.bloomberg.com/news/articles/2026-07-20/snap-nears-settlement-of-addiction-case-ahead-of-jury-trial?utm_id=97760_v0_s00_e0_tv4&sref=YURDD6is) alleging Snapchat is addictive and harmful to minors * **Signal** is finally testing proper [Android multi-device support](https://www.engadget.com/2217286/signal-android-phone-tablet-secondary-device/) * **LinkedIn** has rolled out its [eighth in-app game](https://www.threads.com/@oncescuradu/post/DbA72yGjFjO?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw), Wend * **LinkedIn** promoted Spain’s victory in the World Cup [within its Zip game](https://www.threads.com/@oncescuradu/post/DbA7SJcjDRZ?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) * **Twitch** now lets parents ==[stop teens going live](https://www.theverge.com/tech/968480/twitch-parental-controls-block-streaming-live-dms)== * **Pinterest **is launching UK festival [corner shop pop-ups](https://newsroom.pinterest.com/en-gb/news/pinterest-festival-inspiration-corner-shop-pop-ups/) in Brighton, East London, and Notting Hill Carnival * **Google** has rebuilt its emoji set [in 3D](https://www.threads.com/@mattnavarra/post/Da5oO92Eelq?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w), covering 3,977 characters -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **TikTok** can now generate a [Creator Media Kit](https://www.threads.com/@jonahmanzano/post/DbEhuGWE3Vp?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for you with the help of AI. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3209cb2e-a92f-4fe9-b099-772278e32fc9/Creator_kit.jpg?t=1784885135) Follow image link: (https://www.threads.com/@jonahmanzano/post/DbEhuGWE3Vp?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) Caption: [Credit: Jonah Manzano] __________ **Also spotted this week…** * **TikTok **is testing [AI likeness detection](https://www.threads.com/@mattnavarra/post/Da5d2BqimJx?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) for creators * **TikTok** has been spotted offering AI-powered [visual search](https://www.threads.com/@oncescuradu/post/DbBBUsxDIT4?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) in the EU * **LinkedIn **is giving Premium members a [one-year trial of Loveable](https://lovable.dev/linkedin-premium-offer?utm_id=97760_v0_s00_e0_tv4), the AI app and website builder * **xAI **has launched a Grok [add-in for Microsoft Excel](https://www.theregister.com/ai-and-ml/2026/07/22/grok-muscles-into-excel-with-an-ai-add-in-of-its-own/5276138) * **Twitch **has introduced a new [voice-powered clipping feature](https://help.twitch.tv/s/article/how-to-use-clips?language=en_US) * **Substack **has added a tool to help readers [identify AI-written content](https://post.substack.com/p/against-claudefishing?utm_id=97760_v0_s00_e0_tv4) on its platform. Authors can also add a statement on how they make their content * **Adobe** is stuffing more AI into its Project Indigo camera app, testing an [AI Playground](https://www.engadget.com/2218980/adobe-crams-multiple-ai-tools-into-its-experimental-camera-app/) with object editing, styles, photo guidance and prompt-based controls * **Canva **Code 2.0 is now [free for everyone](https://www.techradar.com/pro/canva-wants-you-to-have-full-control-over-the-design-code-2-0-just-does-the-heavy-lifting-for-you) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **YouTube ad revenue topped $11bn last quarter.** [YouTube ad revenue beat Wall Street expectations](https://variety.com/2026/digital/news/youtube-q2-2026-ad-sales-alphabet-google-earnings-results-1236818132/) of around $10.8bn for the quarter. Ad sales hit $11.06bn, up 12.6% YoY. Total YouTube revenue, including subscriptions, exceeded $60bn in 2025. …but Google Search still dwarfs YouTube advertising, generating $63.3bn during the quarter. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/896547d2-0a85-4721-9375-2c3e71a30876/754143259_17974527621117490_35627017783717118_n.jpg?t=1784819300) Follow image link: (https://variety.com/2026/digital/news/youtube-q2-2026-ad-sales-alphabet-google-earnings-results-1236818132/) Caption: [Image credit: Variety] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9a14a51c-ffcd-42fb-8ef9-59bc8ebd1d1d/vibes2.jpg?t=1784885326) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-media-manager-whose-main-kpi-is-share-7483536077731885056-LfNS/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -__________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7064c250-a1c5-4ea2-bca5-71fc8c2ac9dd/Screenshot_2026-07-24_at_10.31.00.png?t=1784885481) Follow image link: (https://www.threads.com/@lydia.clendenin/post/DbCddDNjaLv?xmt=AQG0oBsGlNxVx2HwqYSCL9V1qlCXzLrYURfwGSpn_D1-aQ) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29e56b8a-a2c1-4bf9-90e4-212f18cdbe31/vibes.jpg?t=1784885363) Follow image link: (https://www.linkedin.com/posts/jrangel_people-who-just-lurk-on-linkedin-and-never-share-7485347974177271808-cxrS/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Elmo met Tom Cruise at the World Cup** and the moment became an instant internet sensation. Tweet: (https://twitter.com/elmo/status/2078916264844562466?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2078916264844562466%7Ctwgr%5E241e9494f5b1cb6da3c2b0a02905d5275c412f10%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.thepoke.com%2F2026%2F07%2F20%2Felmo-met-tom-cruise-at-the-world-cup-and-the-whole-internet-didnt-make-the-same-joke-just-lots-of-it%2F) -__________ Unsurprisingly, many people thought Elmo was about to get recruited into Scientology… Tweet: (https://twitter.com/The_King_Trout/status/2079057493414547956) -__________ Tweet: (https://twitter.com/ZeroSkillMemes/status/2079052437613383797) Find more at [The Poke](https://www.thepoke.com/2026/07/20/elmo-met-tom-cruise-at-the-world-cup-and-the-whole-internet-didnt-make-the-same-joke-just-lots-of-it/). No word on whether Elmo has been spotted with a copy of_ Dianetics_ under his arm yet… ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Jimothy the raccoon **is 2026’s latest internet main character. A strangely shaped Seattle raccoon went viral after one Instagram clip went viral. The post has hit nearly 8 million views and 400,000 likes in under a week. He’s since been featured on The Daily Show, while NASA posted Seattle from space declaring “Jimothy runs this city”. The Seattle Mariners joined in too, while 1,000+ Etsy merch listings, murals, tattoos and a $6,500 charity artwork sale followed… Instagram: (https://www.instagram.com/p/DbCREyrMB2e/) __________ - Tweet: (https://twitter.com/BurgerKing/status/2079719571498435052) -__________ Tweet: (https://twitter.com/Minecraft/status/2079981330280931648) __________ Tweet: (https://twitter.com/jackduval/status/2079686391659958771) __________ Who is Jimothy? Seven things you need to know about the internet’s favourite raccoon: (https://www.theguardian.com/lifeandstyle/2026/jul/22/who-is-jimothy-seven-things-you-need-to-know-about-the-internets-favourite-raccoon) __________ **Also viral this week:** * **Wayne Rooney's blunt reaction** to World Cup halftime show went viral: “[it was crap](https://www.threads.com/@mattnavarra/post/DbBPpRQETeI?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w)” 😆 * **Trump shared a 24-second clip** of Spain’s trophy celebration that ended before FIFA chief Gianni Infantino (embarrassingly) [moved him aside](https://www.thedailybeast.com/trump-shares-eyebrow-raising-edit-of-cringe-world-cup-moment/). The edit also cut footage of Trump lingering on stage as Spain celebrated. It’s not ALL about you, Donald. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- In 2026, creators became core to **World Cup** fandom, not just a nice amplification layer. * **Unilever **worked with 50,000 creators across 35+ brands in 120+ markets. * **Michelob Ultra **used just 346 creators across 947 posts, generating $11.5m in earned media value. * **FIFA** gave 30 Creator Correspondents access that looked increasingly like media accreditation. * **IShowSpeed**’s Portugal opener stream reportedly drew 9.2m viewers, beating Fox’s broadcast. Five things the World Cup taught marketers about creators : (https://digiday.com/marketing/the-world-cup-was-a-stress-test-for-creator-marketing-heres-what-it-revealed/) * **PLUS:** [5 lessons from the World Cup's best marketing plays](https://www.adweek.com/brand-marketing/5-lessons-from-the-world-cups-best-marketing-playsand-those-that-missed-the-mark/)—and those that missed the mark * **AND: **How [creators outperformed celebrities](https://digiday.com/media/in-graphic-detail-the-real-impact-of-creators-at-the-world-cup/) at the World Cup __________ **More brand news and views:** * **Mastercard **has launched a [debit card for creators](https://mashable.com/life/mastercard-manifest-debit-card-for-creators) * **New UK Prime Minister Andy Burnham** is making [creator collabs](https://www.bbc.co.uk/news/articles/cy4k74xj9lyo) part of No 10’s media strategy * **How** **TikTok Shop** is changing innovation for [food and beverage brands](https://www.fooddive.com/news/big-food-companies-tik-tok-shop/823959/) like** PepsiCo,** **Mars**, and **Hershey** * **Deodorant brand** **Wild** says it spends almost [£10 million a year on influencers](https://www.bbc.co.uk/news/articles/cvgegqrp656o), with that budget potentially set to double. The investment helped it to being acquired by Unilever last year * **The Mormon Church** has an [influencer marketing machine](https://www.bloomberg.com/news/articles/2026-07-20/influencers-are-being-paid-to-spread-the-mormon-church-s-gospel?utm_id=97760_v0_s00_e0_tv4) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"If we can’t laugh about it why should anyone trust us?"“ — – **Ray-Ban president Leonardo Del Vecchio** thinks it’s [best to laugh](https://www.theverge.com/tech/967995/leaning-into-pervert-glasses-sure-is-a-choice) through people calling its Meta smart glasses “pervert technology” __________ **Also quoted this week:** _“Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer”_ **- Elon Musk **continues his hatred of Christopher Nolan’s The Odyssey _(has he actually seen it?)_, and [makes another promise](https://www.hollywoodreporter.com/movies/movie-news/elon-musk-grok-odyssey-movie-ai-homer-x-post-feature-nolan-1236653824/) he probably can’t keep. I’ll stick with Nolan’s version, thanks. __________ _“Call us whatever you want, but we’re betting on people. And we like those odds.”_ **- Meta** promotes AI optimism in [a new video ad](https://www.facebook.com/watch/?v=1344461651205053) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **This is a good look at the human impact **of Meta’s not-very-good AI automatically deleting accounts that it shouldn’t. Appeals are often handled by AI too, leaving users unable to reach a human. Meta only restored some accounts after journalists intervened, including one with nearly 1 million followers. Meta says the accounts examined in this article were banned by older mod systems, not its latest AI tools. Meta claims newer AI tools make 13% fewer mistakes + find 10% more violations vs humans. …that doesn’t seem like a massive improvement when so much is at stake! What Happened When Meta Used A.I. to Ban Accounts on Facebook and Instagram: (https://www.nytimes.com/2026/07/21/technology/meta-ai-facebook-instagram-accounts.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Jack’s back…** and he’s taking on Slack. **Buzz** is a new app from Twitter co-founder Jack Dorsey that puts humans and AI agents into the same workplace conversations and workflows. The open-source platform combines Slack-style chat with native AI agents + GitHub project management. Teams can self-host, customise features, build their own workflows using the source code. It’s available now in developer preview. Read more about it [at TechCrunch](https://techcrunch.com/2026/07/21/jack-dorsey-is-taking-on-slack-with-buzz-a-group-chat-platform-for-teams-and-their-ai-agents/). Buzz — Your people, your agents, your project — all in one place.: (https://buzz.xyz/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Teen boys’ ADHD symptoms** have been linked to addictive social media use, in a US study that tracked 11,000+ adolescents over five year. Rising addictive social media use was followed by higher ADHD symptoms one year later. The link was strongest among boys reporting rising problematic use at ages 14 + 15. 15% tried to use social media less but felt unable to stop. The advice for parents: watch for problematic patterns, not just total screen time. Boys' ADHD symptoms linked to addictive social media use in new study: (https://www.msn.com/en-us/health/other/boys-adhd-symptoms-linked-to-addictive-social-media-use-in-new-study/ar-AA287LY0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Activists hijacked a Meta smart glasses ad **with a surveillance twist! 😆 A Kylie Jenner Meta glasses poster in London was [altered with a lenticular overlay](https://futurism.com/future-society/new-advertisement-kylie-jenner-meta-glasses-activist) to change it to THIS when viewed from certain angles… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a329d11c-5008-40cd-8083-aa0ae48e5393/Meta_Kylie_poster.jpg?t=1784803716) Follow image link: (https://futurism.com/future-society/new-advertisement-kylie-jenner-meta-glasses-activist) Caption: - The campaign references 80s movie **They Live**, in which special sunglasses expose hidden messages and disguised aliens. Activist group **Everyone Hates Elon** says the stunt targets privacy concerns around Meta’s camera-equipped AI glasses. __________ **More WTF this week:** * **Truth Social wants to sell early access **to Trump’s posts for [$100,000 per month](https://www.axios.com/2026/07/21/trump-truth-social-api-posts). Critics say rapid access to Trump’s market-moving posts could give traders an unfair edge * **Dating apps** have an [AI chatfishing problem](https://www.bloomberg.com/news/features/2026-07-20/chatgpt-claude-infiltrate-dating-apps-by-helping-singles-flirt-with-matches?utm_id=97760_v0_s00_e0_tv4&sref=YURDD6is). Daters report polished, scripted replies that collapse into awkwardness when the real person appears * **Scammers are impersonating the FBI** [on social media](https://www.theregister.com/security/2026/07/20/scammers-impersonate-fbi-on-social-media-prey-on-crime-victims/5275224) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **Meta’s upbeat new AI ad** has an awkward soundtrack… The campaign argues AI will connect people and “the future is for everyone”. …[But it uses David Bowie’s ‘Five Years’,](https://www.wired.com/story/meta-david-bowie-apocalypse-ad-is-optimistic-actually/) a song about Earth nearing its end. Meta says Bowie himself framed the song as ultimately optimistic about the future. The irony adds to a wider trend of tech companies using emotional advertising to soften fears around AI…. - Instagram: (https://www.instagram.com/reels/DbIZhZwOByu/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772124178) Caption: -------------------- **The Miami Heat’s social team** may have accidentally spoiled a LeBron James announcement 😬 The team briefly posted a YouTube livestream titled “LeBron James Introductory Press Conference” dated July 27. A spokesperson says social staff were preparing for a possible signing and published it by mistake. The link was quickly deleted, but screenshots spread before it disappeared. The bigger lesson: social teams now sit dangerously close to some of sport’s biggest secrets. Be careful out there! Heat say link for LeBron James presser posted by mistake: (https://www.espn.com/nba/story/_/id/49422103/heat-say-link-lebron-james-presser-posted-mistake) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d1dead5c-60e6-42df-bdf6-febb3ef7ab30/VIPLogos_AllColors_WPVIP-logo-only-gold-blk.jpg?t=1784886383) Caption: **WordPress VIP** is looking for a [Senior Social and Community Strategist](https://www.samssocialmediaclub.com/job/senior-social-and-community-strategist/) _[Remote, worldwide]_ __________ **More social media jobs:** * **The Sydney Opera House** needs a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-64/) _[Sydney, Australia]_ * **Samaritans** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-63/) _[Ewell, Surrey, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **The best time to post on TikTok? **Sunday morning, apparently! [Buffer analysed 7.1 million TikTok posts](https://buffer.com/resources/best-time-to-post-on-tiktok/) to compare median engagement across publishing times. Buffer says the recommended times are designed to work without timezone conversion. But of course, there is no universal best posting time. Audience location, behaviour, and content niche still matter. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/386ade1d-5266-4702-b804-0914885afca4/745487749_17974141698117490_3770161377343516894_n.jpg?t=1784806749) Follow image link: (https://buffer.com/resources/best-time-to-post-on-tiktok/) Caption: __________ **Also this week:** * **LinkedIn**’s [best posting times](https://www.threads.com/@mattnavarra/post/DbJWDTimUEh?xmt=AQG0oRKsqY4FzidIu8OBaAHasg1uujVZWaFrve4af-aTYA) have shifted later in 2026. Buffer found 3–8pm now drives the strongest engagement * **YouTube** has shared new tips for creators i[ntegrating Shorts into their wider content strategy](https://www.socialmediatoday.com/news/youtube-offers-tips-on-working-with-shorts-videos/825096/) * **Reddit **says brands perform better when they[ listen, contribute and respect](https://www.socialmediatoday.com/news/reddit-says-brands-need-to-connect-with-communities/824771/) each subreddit’s culture * **How to ****[build a brand presence](https://www.socialmediatoday.com/news/how-to-build-a-brand-presence-on-reddit-in-2026/824783/)** on **Reddit** in 2026 * **Pinterest** has revealed what makes [product listings perform better](https://www.socialmediatoday.com/news/pinterest-advises-brands-to-update-their-catalogs/824772/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**1.2 TRILLION**“ — – **The number of views** [World Cup content](https://www.threads.com/@mattnavarra/post/DbI2m9Hiiug?xmt=AQG0HkTnZaBueb0jcNY1rDYNtZ0ZBqDh_bkTU7GvPEiXJw) got on TikTok, according to the company __________ **More social stats:** * **TOP TUBE:** YouTube says [1.7 billion unique viewers](https://www.threads.com/@mattnavarra/post/DbFzyT4igNo?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) watched World Cup content on the platform * **CHAT HAPPY: **WhatsApp hit a record [29 million messages per second](https://www.threads.com/@mattnavarra/post/DbDYm5kCmdW?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) during Argentina vs Egypt * **STICKY CONTENT: **TikTok says nearly [95 million fans](https://www.threads.com/@mattnavarra/post/Da5nk5eCpf1?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) joined its Panini digital card campaign * **BLIND SPOT:** 93% of social pros say social intelligence matters, but [just 36%](https://www.threads.com/@mattnavarra/post/DbIkddVCkzm?xmt=AQG0P3hFNK9HHBHc7R-uNIJl7p_apv4YmJVZz7bisVhmDA) use it beyond marketing. 33% say poor use of social data caused their company to miss cultural shifts. * **AI INSIDE: **A TikTok/WARC study found [90% of marketers](https://www.threads.com/@mattnavarra/post/DbBU737iiuU?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) say Gen AI is now key to creative development * **HOT SHOP: **[47%](https://www.threads.com/@mattnavarra/post/DbGBzq_CvPd?xmt=AQG0P3hFNK9HHBHc7R-uNIJl7p_apv4YmJVZz7bisVhmDA) of Gen Z and millennials used TikTok Shop to browse or buy in the past three months * **FINFLUENCE:** [1 in 3](https://www.tubefilter.com/2026/07/23/nearly-one-third-of-u-s-adults-watch-finance-content-on-youtube-every-single-day-and-theyre-using-creators-advice-to-make-decisions-about-money/) US adults watch finance content on YouTube daily according to a recent study * **SNAP THAT:** Snap says Snapchat’s Snap Map now reaches [450m+ monthly users](https://www.threads.com/@mattnavarra/post/DbKwQTzCn0c?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw), with location-sharing friends messaging nearly 1 extra day every 2 weeks -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **The World Cup **smashed records across **Facebook, Instagram, WhatsApp**, and **Threads:** * ⚽️ **World Cup players gained 213.6 million Instagram followers** in one month, up 6.6% collectively. * ⚽️** Threads generated 1.5 billion impressions **on tournament-tagged posts, reaching around 15 million people daily. * ⚽️ **Facebook users published 80 million World Cup posts**, underlining the tournament’s huge cross-platform footprint. * ⚽️ **Cape Verde keeper Vozinha jumped from 37,000 to 28.8 million Instagram followers**, a reported 77,000% surge. * **⚽️ Erling Haaland added 23 million followers**, while Cristiano Ronaldo gained 10 million to reach 676 million. * **⚽️ Cape Verde led team growth with +32.1 million followers**, followed by Brazil +26 million and Norway +24.5 million. * **⚽️ Mexico grew 78%, adding 20.8 million followers**, while Argentina added 18.4 million and Portugal 14.4 million. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b2fe817-925c-4a4c-91fb-32390cd41cfc/InstaWC.jpg?t=1784886684) Follow image link: (https://www.threads.com/@mattnavarra/post/DbDYm5kCmdW/media?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) Caption: [Credit: Meta] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Manosphere Influencers Andrew Tate & Brother Tristan Arrested In Miami In Connection To Sexual Offense Charges In The UK, Report: (https://deadline.com/2026/07/manosphere-influencers-andrew-tate-tristan-arrested-sexual-offense-charges-1236997616/) __________ **Also spotted this week…** * **The Online Safety Act cannot block** a suicide forum linked to 164 UK deaths, Ofcom has admitted. [[TechTimes](https://www.techtimes.com/articles/321336/20260723/online-safety-act-cannot-block-suicide-forum-linked-164-uk-deaths-ofcom-admits.htm)] * **The EU's new AI labelling rules** take effect from 2 August. [[The Register](https://www.theregister.com/ai-and-ml/2026/07/20/eus-ai-labeling-rules-take-effect-next-month/5274917)] * **US lawmakers want Trump **to investigate the EU’s tech rules. [[Apple Insider](https://appleinsider.com/articles/26/07/22/lawmakers-want-trump-to-investigate-eus-anti-american-digital-markets-act)] * **Meta is building **an OpenRouter rival called Switchboard to cut coding costs. [[The Information](https://www.theinformation.com/articles/metas-ai-incubator-developing-openrouter-rival-cut-coding-costs?rc=kmaysd)] * **An update: **Which countries have banned social media for kids? [[Mashable](https://mashable.com/tech/social-media-ban-children-countries-list)] * **The EU’s top court **says Google may lose liability protection when it reviews creator content commercially. [[The Register](https://www.theregister.com/off-prem/2026/07/17/top-eu-court-clips-youtubes-intermediary-defense-over-reviewed-content/5274299)] * **The surprisingly undisciplined trick** to escaping social media [[Vox](https://www.vox.com/life/496175/get-off-social-media-phone-curiosity-creativity)] * **Patreon is working **with Cloudflare to block AI training bots from accessing creator content. [[TechCrunch](https://techcrunch.com/2026/07/17/patreon-stops-asking-ai-bots-not-to-scrape-and-starts-blocking-them/)] * **YouTube has launched** a digital parenting series with Dr. Becky Kennedy, a clinical psychologist and founder of parenting platform Good Inside. [[YouTube blog](https://blog.youtube/creator-and-artist-stories/youtube-dr-becky-good-inside-parenting-series/)] * **Tinder has expanded** its live events feature to more cities as dating app burnout grips Gen Z. [[Fast Company $$$](https://www.fastcompany.com/91578732/tinder-expands-its-live-events-feature-to-more-cities-as-dating-app-burnout-grips-gen-z)] * **Yope has raised $12.3 million **to build a private social network without algorithms or ads. [[TechCrunch](https://techcrunch.com/2026/07/22/yope-raises-12-3m-to-build-a-private-social-network-without-algorithms-or-ads/)] **New features and tests:** * **TikTok is turning** Steve Lacy’s new album launch into an in-app fan experience. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-unveils-new-steve-lacy-oh-yeah-in-app-experience?lang=en)] * **TikTok will now notify you** when someone joins its Instagram-like Whee app. [[@JonahManzano](https://www.threads.com/@jonahmanzano/post/DbGBpd3CdNK?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Can social media platforms survive the flood of AI content?: (https://www.socialmediatoday.com/news/can-social-media-platforms-survive-the-flood-of-ai-content/824914/) __________ **Also worth a read:** * **TikTok side hustlers beware: **[AI is coming for your job](https://www.businessinsider.com/tiktok-shop-creators-brands-using-ai-to-replace-human-slop-2026-7) * **Meta made its own AI detection system. **[It should have just used Google’s](https://www.theverge.com/tech/968680/meta-ai-detection-labeling-content-seal-watermarks-synthid) * **Stats show LinkedIn’s ‘Open to Work’ badge works. **[Designers say it could be even better](https://www.fastcompany.com/91577144/linkedin-open-to-work-badge-redesign) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Desperate to get your hands on some fresh emojis? **The cracking face emoji **is the [most anticipated](https://blog.emojipedia.org/the-most-anticipated-emoji-of-2026-is/) proposed new emoji, but you’ll likely have to wait until early next year to use it… The Most Anticipated Emoji of 2026 is...: (https://blog.emojipedia.org/the-most-anticipated-emoji-of-2026-is/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that’s a wrap on everything new in social this week. Reminder. Geekout is taking its summer break next week (Friday 31 July). I will be back in your inbox on Friday 7 August. __________ Right… I need to shoot. I’m heading off to Wembley. I have a date with **Bruno Mars**, and 80,000 screaming fans. I’m taking my teenage daughter who begged me to get tickets. It better be 24K magic (gold). The ticket prices were! View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMweHE0bGc2Z2FnaTRyNHIycW0zdmE5dzZhc3Q1MDhjaXRsazNjNGY1eCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/xULW8mLUitJ6aGpuow/giphy-downsized.gif) [uptown funk dancing GIF by Bruno Mars] Caption: Gif by brunomars on Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/france-teen-social-ban-instagram-creeps-jimothy

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9107928f-da50-4b97-8955-de53a0aaef7d/Geekout_240726.jpg?t=1784889172) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** ==** BREAKING NEWS: **== Just as I was about to hit send on today’s Geekout… Facebook announced it’s going to give _everyone_ a verified badge — But there’s a catch. Read more about it [here](https://about.fb.com/news/2026/07/introducing-facebook-verified/) and [here](https://www.theverge.com/tech/970504/facebook-video-experience-testing-tiktok-updates). ____________ Summertime is often the hardest time to write Geekout. The platforms ease off the updates, half the industry's out of office, and there's a whole lot of nothing to talk about. Unless **Zuckerberg** poaches an rival AI team for the GDP of a small country. Or if **Elon** posts something on **X** that wipes a few billion off a share price before lunch. But the well didn't run dry this week… **Instagram** finally shipped one of creators' most-begged-for features: **Replace Audio:** - Instagram: (https://www.instagram.com/p/DbD7E7eG_x8/?img_index=1) - Finally, you can swap the music on a published post or carousel without deleting it and torching all its likes, comments and reach. The good bit? it works on old posts too, even silent ones you never added a track to. That evergreen carousel with a now-cringe song, or a promo whose audio got pulled? Open, Edit, new track, done, as often as you like. One reality check: Instagram says it _won't_ boost your reach, so this is creative control, not a growth hack. Instagram overlord **Adam Mosseri** [slid into my comments](https://www.threads.com/@mosseri/post/DbEVtY2EdrZ?xmt=AQG0nOF31phaQ3o7iCHLJR1JhBAKFCXHuUbXrcyuX1p7vQ) to apologise for the delay. Why now? _"Finally got round to it."_ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/252e8882-9dcd-4cb0-97a2-17c99468085e/Screenshot_2026-07-24_at_09.46.57.png?t=1784882835) Follow image link: (https://www.threads.com/@mosseri/post/DbEVtY2EdrZ?xmt=AQG0nOF31phaQ3o7iCHLJR1JhBAKFCXHuUbXrcyuX1p7vQ) Caption: - Encouragingly, there's a whole list of "finally" features in the works, so yours could be next (don't hold your breath). ==** On a related note… **== If your boss asks what creators actually drove? [Most of it never shows in your numbers](https://report.charlieoscar.com/?utm=14550)… This report reveals **[what you're missing](https://report.charlieoscar.com/?utm=14550)*** (and I’m featured in it) And while you're refreshing old Instagram posts I stumbled on a [super-useful video editing tool](https://elevate.io/?utm_source=li_geekout&utm_medium=social_organic&utm_campaign=newsletter_collab&utm_creative_format=sponsored_post)… The FINAL_FINAL_V3.mp4 era is over. Your whole team edits and reviews video in one tab, comments landing right on the clip. This tool saved me hours this week! **[Try it free](https://elevate.io/?utm_source=li_geekout&utm_medium=social_organic&utm_campaign=newsletter_collab&utm_creative_format=sponsored_post)***. **— Matt** ** P.S… **Geekout is taking its annual summer holiday next week. There will be no Geekout Newsletter in your inbox next Friday (31 July). Geekout returns on Friday 7 August. __________ ##### == 2 cool things… == 🧠 **The wild AI tool behind McDonald's, John Lewis and Three's collabs** → see which hooks work in your niche, free **→** [[**grab free reports**](https://nutcake.com/offer/talk-to-nutcake)]* - 😵 **Still running creators through a spreadsheet + a dozen email threads?** This one tool replaces the lot **→** [**[see what replaces it](https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)**]* ^*sponsored - tools i actually use and love. I think you will too.^ -------------------- ###### SPONSORED ▶︎ FREE INDUSTRY REPORT #### Steal What Works From 1M+ Real Brand Collabs. Free Report View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8dd8a9c2-beac-4aee-915c-a3287ca8b210/Nutcake_x_MattNavara_2000x1000.jpg?t=1784823816) Follow image link: (https://nutcake.com/offer/talk-to-nutcake) Caption: - Two-thirds of brand collabs get less than 3 seconds before the swipe. All that budget, gone in a blink. [Nutcake's AI](https://nutcake.com/offer/talk-to-nutcake) fixes that. It lets you talk to over 1 million live brand collabs and pull out exactly what's working right now, then hands you a report on it. **Grab a free report for your niche: **[[Sport & Fitness](https://www.nutcake.com/reports/activewear-report)], [[Streaming Services](https://www.nutcake.com/reports/streaming-report)], [[Food Delivery](https://www.nutcake.com/reports/food-delivery-report)], [[Telcos](https://www.nutcake.com/reports/telco-report)], and more on request. **Or build your own:** * 💨** Free industry reports**, no faff, pick your niche and go * **🕵 Spy on competitors **and see exactly what's landing for them * 🧠** Steal the hooks** behind collabs that actually stop the scroll * ⏰** Data refreshed every 60 seconds,** so it's what works now, not last quarter It’s the AI tool powering creator campaigns at McDonald's, John Lewis, Three and TikTok. **Free Report** → Your industry → Takes 2 minutes → **[Check out Nutcake](https://nutcake.com/offer/talk-to-nutcake)****.** 🐿️ **Build my free report →** (https://nutcake.com/offer/talk-to-nutcake) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- France becomes first EU country to ban social media access for under-15s: (https://www.theguardian.com/world/2026/jul/21/france-ban-social-media-access-under-15s) 2. **Instagram bans pickup artists and pranksters **who use Meta glasses [[BANNING](https://www.businessinsider.com/instagram-meta-glasses-banning-pickup-prank-creeps-2026-7)] 3. **Facebook to test TikTok-style **video-first interface [[COPYING](https://www.theverge.com/tech/970504/facebook-video-experience-testing-tiktok-updates)] 4. **Meta on trial** in Tennessee over Instagram’s alleged addictive design [[ALLEGING](https://www.reuters.com/legal/litigation/meta-faces-tennessee-trial-over-allegations-instagram-was-designed-be-addictive-2026-07-20/)] 5. **Reddit considers dropping** its big Google deal as traffic from AI falls [[DROPPING](https://www.wsj.com/business/media/google-search-publishers-ai-content-0fb06e41)] -------------------- ###### SPONSORED ▶︎ TOP SOCIAL TOOL #### Social Media Managers — Your creator program shouldn't run through a spreadsheet + a dozen email threads! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abc52182-beba-475c-9146-02e55754bfe0/Insense.png?t=1784824284) [Insense header image. Black text on a pale pink background: "Insense fits into your stack. REplaces the tools you track creators in, plus a direct Shopify integration."] Follow image link: (https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) Caption: - Most teams manage creators through a **spreadsheet** for outreach, a **Notion board** for status, and an **inbox of unconfirmed threads**. That holds at a handful of creators — it breaks past that. If your creator program still lives in 3 different tools, **[Insense](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)** replaces the patchwork with one system: * **100,000+ vetted creators **— sourced from one dashboard, not a spreadsheet you built * **Sourcing, briefing, chat, and payments in one place** — not tools stitched together * **A direct Shopify integration** — for shipping product straight to creators * **Content in 14 days **— tracked in the same system you sourced it from See how it replaces the spreadsheet before your next brief goes out! → **[See how it works](https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24)** **[goPure](https://insense.pro/case-study/gopure)**** **ran **160+ collaborations in 2 months** through Insense — Results? 525 applications, $200K+ in revenue, 204x ROI, from one dashboard instead of a spreadsheet and an inbox. **⤷ BONUS: **[**Book a free strategy call**](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) by **August 7** and **get $200** towards your first campaign. **Launch Insense →** (https://insense.pro/platform/creator-marketplace?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul24) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta tries to drop the creepy vibes** Instagram will now ban creeps in Meta glasses: (https://www.businessinsider.com/instagram-meta-glasses-banning-pickup-prank-creeps-2026-7) A couple of weeks ago, I asked “[why can’t Meta stop being so creepy?](https://geekout.mattnavarra.com/p/meta-ai-image-generator-opt-out-haaland-meme)” I won’t take credit for it, but the company certainly is starting to take steps to be less creepy since that newsletter came out. First, the Instagram feature that let you create AI versions of other users was dropped. And now, an acknowledgement that Meta smart glasses can be used for decidedly unsavoury reasons. As Business Insider explains, Instagram is cracking down on problematic videos shot with Meta glasses. These include things like harassment of strangers in public: _In an Instagram story, Instagram head Adam Mosseri said that such video content would now be banned on the platform._ _"If you're posting content that is taking advantage of people and harassing them, like a lot of these pickup line kind of videos that we've heard of and seen, then we're going to take the content down," Mosseri said in response to a question on his Instagram stories last week. "We don't want people to be surreptitiously taking videos of other people and harassing them and then posting them on our platform. So we're trying to fight that every way we can."_ This is obviously a good thing, but the fact they’re having to act now when it was OBVIOUS this was going to happen from the moment they started selling glasses with a camera on them is, sadly, typical Meta. It’s also typical Silicon Valley. Companies like Meta tend to think more about “what can go right?” rather than “what can go wrong?” This optimistic approach helps US tech companies build world-changing products. All the mistakes and misfires along the way don’t matter if you have a few massive successes. But that culture is so embedded at companies like Meta that it creates blind spots so big that astronauts can probably see them from space. The opportunity to dominate a whole new product category is just too tempting, so the ‘move fast and break things’ mantra kicks in. Mark Zuckerberg [replaced](https://www.cnet.com/tech/mobile/zuckerberg-move-fast-and-break-things-isnt-how-we-operate-anymore/) that motto with the far less snappy ‘move fast with stable infrastructure’ in 2014 (does anyone ever say that at Meta in 2026?!), but the mindset is still there at times… …it’s just that the things Meta breaks when it makes mistakes aren’t its technology, it’s society. Instagram’s move to ban certain kinds of content shot on its parent company’s glasses is a positive step, but Meta is going to have to do a lot more to shake off the ‘[pervert glasses](https://futurism.com/future-society/backlash-meta-pervert-glasses-afraid)’ reputation it’s quickly developing. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff640ba1-ea2a-4822-8a5b-9f384a350fe0/Meat_AI_story.jpg?t=1784890031) Caption: Meta StoryKit [Credit: Apple App Store] * **Meta** is testing StoryKit, a new [AI storybook app for kids](https://9to5mac.com/2026/07/21/meta-testing-storykit-an-ai-iphone-app-that-creates-personalized-childrens-stories/) * **Meta **has launched [Seller](https://about.fb.com/news/2026/07/introducing-seller-app-facebook-marketplace/), a new app for people who sell on Facebook Marketplace, giving them dedicated tools in one place. It’s US-only for now * **Meta **is [accused of firing](https://www.techtimes.com/articles/321337/20260723/meta-fired-two-researchers-who-told-congress-children-were-exploited-its-vr.htm) two child-safety whistleblowers * **Meta **has been accused by US senator Josh Hawley of [using lawfare](https://www.theguardian.com/technology/2026/jul/17/meta-whistleblower-sarah-wynn-williams-us-senator-josh-hawley) against whistleblower Sarah Wynn-Williams * **Meta **gave the winning Spanish team at the World Cup [custom Oakley smart glasses](https://mashable.com/tech/spain-world-cup-champions-custom-oakley-meta-smart-glasses) made exclusively for them * **Meta** has avoided another major social media addiction trial after the 15-year-old plaintiff [dropped his case](https://www.theguardian.com/technology/2026/jul/22/florida-teen-drops-meta-lawsuit) days before trial * **Meta **could be forced to sell Manus for [the same $2bn](https://www.ft.com/content/bdd09ed8-368c-4264-ac9f-936044a10213) it paid (but what Zuck and co learned about the product is worth way more) * **Meta** has bundled a starter edition of Microsoft’s [Xbox Game Pass](https://www.meta.com/en-gb/blog/xbox-game-pass-meta-horizon-plus-launch/) with its Horizon+ games subscription * **Meta** has announced a free [global creator marketing festival](https://events.atmeta.com/metafestivalonline-ad-emea/MMSO26) * **Meta** is in talks to lease computing power to Anthropic in a potential [$10 billion deal](https://www.nytimes.com/2026/07/17/technology/meta-anthropic-ai-computing-power.html) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35fc9f89-edf9-460d-aec4-19533481579f/image.png?t=1784887254) Follow image link: (https://techcrunch.com/2026/07/22/whatsapp-adds-apple-carplay-and-android-auto-upgrades-ipad-sign-ups-and-more/) Caption: [Credit: Meta / WhatsApp] * **WhatsApp **has added [replies and more](https://techcrunch.com/2026/07/22/whatsapp-adds-apple-carplay-and-android-auto-upgrades-ipad-sign-ups-and-more/) via CarPlay and Android Auto, native PDF annotation, and more * **WhatsApp **is testing [custom emoji reactions](https://wabetainfo.com/whatsapp-is-testing-custom-emoji-reactions-on-android/) * **WhatsApp** has launched a new design for [message bubbles](https://wabetainfo.com/whatsapp-launches-a-new-design-for-message-bubbles-on-ios/) on iOS * **WhatsApp** is rolling out [Liquid Glass design](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-design-for-the-mac-app/) to its Mac app * **WhatsApp** could [upgrade two-step verification](https://www.threads.com/@wabetainfo/post/DbHb3uNiIaP?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) with a password * **WhatsApp** rolled out [World Cup features](https://wabetainfo.com/whatsapp-celebrates-the-world-cup-final-with-status-animations/) to Status as the tournament approached its end * **Threads** is adding [parental controls](https://techcrunch.com/2026/07/21/threads-rolls-out-parental-supervision-tools/) * **Threads** promoted Spain’s victory in the World Cup with a [flag animation](https://www.threads.com/@oncescuradu/post/DbA6RKKjDcH?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) above the post composer * **Instagram** Instants now supports [video](https://www.threads.com/@jonahmanzano/post/DbJpc9ZEweu?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw) * **Instagram **is rolling out more controls for Notes, letting you [toggle comments on or off](https://www.threads.com/@jonahmanzano/post/DbGyLpJE5it?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw) * **Instagram** has been spotted renaming ‘Hidden Requests’ to [‘Spam’](https://www.threads.com/@ihammod_oh/post/DbDf5pGiJh6?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/039f881b-fd15-4af9-95b0-aab8f13fe97e/X_android.jpg?t=1784890209) Caption: [X for Android. Credit: X] * **X** has [relaunched its Android app](https://techcrunch.com/2026/07/20/x-relaunches-a-rebuilt-android-app-after-year-long-effort/) after nearly a year of development * **X** phishing emails are getting [dangerously convincing](https://thenextweb.com/news/x-phishing-scam-fake-login-notification-crypto) (X says real emails only come from @X.com or @e.X.com) * **X** and music publishers have [quietly ended](https://www.engadget.com/2218101/x-music-publishers-quietly-settle-opposing-lawsuits/) their copyright fight * **X **added on a new [Collage feature](https://www.threads.com/@oncescuradu/post/DbCMHnrjH97?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for photo uploads on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c0313b33-1e20-49b7-be9d-76b2593f7617/LimeShorts.jpg?t=1784890372) Caption: [TikTok’s LimeShorts. Credit: Business Insider] * **TikTok **is quietly testing a [$20-a-week micro-drama app](https://www.businessinsider.com/tiktok-testing-paid-micro-drama-app-costs-20-a-month-2026-7) in the US called LimeShorts * **TikTok **has been [un-banned](https://www.engadget.com/2218069/us-government-lifts-tiktok-ban-federal-devices/) on US government devices … and it’s is seeing a flood of Donald Trump’s cabinet members [rushing to join](https://www.axios.com/2026/07/21/trump-tiktok-app-accounts-doj-cabinet)… even [the FBI now has an account](https://mashable.com/life/trump-us-government-official-tiktok-fbi) * **TikTok **is adding championship [boxing and basketball](https://www.tubefilter.com/2026/07/17/tiktok-boxing-jake-paul-amanda-serrano-nba-wnba/) highlights to its growing sports push * **TikTok**’s US security chief will [face the House China committee](https://thenextweb.com/news/tiktok-us-security-chief-house-china-committee-testimony) in September on whether Americans’ data is truly inaccessible by ByteDance * **TikTok **has added [Voice Typing](https://www.threads.com/@jonahmanzano/post/DbF_y6hiX6x?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for Photo posts * **TikTok** now lets you [upload photos](https://www.threads.com/@jonahmanzano/post/DbAmZ9WiSw6?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) on the web * **YouTube** has [clarified](https://techcrunch.com/2026/07/20/youtube-clarifies-policies-around-ai-slop-and-upsetting-videos/) which “inauthentic content” cannot be monetised through its Partner Program * **YouTube** users say ads are getting [much more aggressive](https://www.androidauthority.com/youtube-aggressive-ad-frequency-increase-3688682/), with as many as three ads in a row being spotted, as well as more frequent ad breaks * **YouTube** has agreed to a [$7.5m settlement](https://www.latimes.com/business/story/2026-07-22/if-you-watch-youtube-it-may-owe-you-100) over YouTube TV subscription renewals in California * **YouTube** now lets you [upload custom thumbnails](https://www.threads.com/@jonahmanzano/post/DbGt2btEzXl?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for Shorts on desktop **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/04c024d7-e50b-4acc-87c5-bbe13747f646/Screenshot_2026-07-24_at_11.54.08.png?t=1784890467) Caption: [LinkedIn’s new game, Wend. Credit: Radu Oncescu] * **Snap** has tentatively [settled a lawsuit](https://www.bloomberg.com/news/articles/2026-07-20/snap-nears-settlement-of-addiction-case-ahead-of-jury-trial?utm_id=97760_v0_s00_e0_tv4&sref=YURDD6is) alleging Snapchat is addictive and harmful to minors * **Signal** is finally testing proper [Android multi-device support](https://www.engadget.com/2217286/signal-android-phone-tablet-secondary-device/) * **LinkedIn** has rolled out its [eighth in-app game](https://www.threads.com/@oncescuradu/post/DbA72yGjFjO?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw), Wend * **LinkedIn** promoted Spain’s victory in the World Cup [within its Zip game](https://www.threads.com/@oncescuradu/post/DbA7SJcjDRZ?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) * **Twitch** now lets parents ==[stop teens going live](https://www.theverge.com/tech/968480/twitch-parental-controls-block-streaming-live-dms)== * **Pinterest **is launching UK festival [corner shop pop-ups](https://newsroom.pinterest.com/en-gb/news/pinterest-festival-inspiration-corner-shop-pop-ups/) in Brighton, East London, and Notting Hill Carnival * **Google** has rebuilt its emoji set [in 3D](https://www.threads.com/@mattnavarra/post/Da5oO92Eelq?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w), covering 3,977 characters -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **TikTok** can now generate a [Creator Media Kit](https://www.threads.com/@jonahmanzano/post/DbEhuGWE3Vp?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) for you with the help of AI. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3209cb2e-a92f-4fe9-b099-772278e32fc9/Creator_kit.jpg?t=1784885135) Follow image link: (https://www.threads.com/@jonahmanzano/post/DbEhuGWE3Vp?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) Caption: [Credit: Jonah Manzano] __________ **Also spotted this week…** * **TikTok **is testing [AI likeness detection](https://www.threads.com/@mattnavarra/post/Da5d2BqimJx?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) for creators * **TikTok** has been spotted offering AI-powered [visual search](https://www.threads.com/@oncescuradu/post/DbBBUsxDIT4?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw) in the EU * **LinkedIn **is giving Premium members a [one-year trial of Loveable](https://lovable.dev/linkedin-premium-offer?utm_id=97760_v0_s00_e0_tv4), the AI app and website builder * **xAI **has launched a Grok [add-in for Microsoft Excel](https://www.theregister.com/ai-and-ml/2026/07/22/grok-muscles-into-excel-with-an-ai-add-in-of-its-own/5276138) * **Twitch **has introduced a new [voice-powered clipping feature](https://help.twitch.tv/s/article/how-to-use-clips?language=en_US) * **Substack **has added a tool to help readers [identify AI-written content](https://post.substack.com/p/against-claudefishing?utm_id=97760_v0_s00_e0_tv4) on its platform. Authors can also add a statement on how they make their content * **Adobe** is stuffing more AI into its Project Indigo camera app, testing an [AI Playground](https://www.engadget.com/2218980/adobe-crams-multiple-ai-tools-into-its-experimental-camera-app/) with object editing, styles, photo guidance and prompt-based controls * **Canva **Code 2.0 is now [free for everyone](https://www.techradar.com/pro/canva-wants-you-to-have-full-control-over-the-design-code-2-0-just-does-the-heavy-lifting-for-you) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **YouTube ad revenue topped $11bn last quarter.** [YouTube ad revenue beat Wall Street expectations](https://variety.com/2026/digital/news/youtube-q2-2026-ad-sales-alphabet-google-earnings-results-1236818132/) of around $10.8bn for the quarter. Ad sales hit $11.06bn, up 12.6% YoY. Total YouTube revenue, including subscriptions, exceeded $60bn in 2025. …but Google Search still dwarfs YouTube advertising, generating $63.3bn during the quarter. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/896547d2-0a85-4721-9375-2c3e71a30876/754143259_17974527621117490_35627017783717118_n.jpg?t=1784819300) Follow image link: (https://variety.com/2026/digital/news/youtube-q2-2026-ad-sales-alphabet-google-earnings-results-1236818132/) Caption: [Image credit: Variety] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9a14a51c-ffcd-42fb-8ef9-59bc8ebd1d1d/vibes2.jpg?t=1784885326) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-media-manager-whose-main-kpi-is-share-7483536077731885056-LfNS/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -__________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7064c250-a1c5-4ea2-bca5-71fc8c2ac9dd/Screenshot_2026-07-24_at_10.31.00.png?t=1784885481) Follow image link: (https://www.threads.com/@lydia.clendenin/post/DbCddDNjaLv?xmt=AQG0oBsGlNxVx2HwqYSCL9V1qlCXzLrYURfwGSpn_D1-aQ) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29e56b8a-a2c1-4bf9-90e4-212f18cdbe31/vibes.jpg?t=1784885363) Follow image link: (https://www.linkedin.com/posts/jrangel_people-who-just-lurk-on-linkedin-and-never-share-7485347974177271808-cxrS/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Elmo met Tom Cruise at the World Cup** and the moment became an instant internet sensation. Tweet: (https://twitter.com/elmo/status/2078916264844562466?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2078916264844562466%7Ctwgr%5E241e9494f5b1cb6da3c2b0a02905d5275c412f10%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.thepoke.com%2F2026%2F07%2F20%2Felmo-met-tom-cruise-at-the-world-cup-and-the-whole-internet-didnt-make-the-same-joke-just-lots-of-it%2F) -__________ Unsurprisingly, many people thought Elmo was about to get recruited into Scientology… Tweet: (https://twitter.com/The_King_Trout/status/2079057493414547956) -__________ Tweet: (https://twitter.com/ZeroSkillMemes/status/2079052437613383797) Find more at [The Poke](https://www.thepoke.com/2026/07/20/elmo-met-tom-cruise-at-the-world-cup-and-the-whole-internet-didnt-make-the-same-joke-just-lots-of-it/). No word on whether Elmo has been spotted with a copy of_ Dianetics_ under his arm yet… ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Jimothy the raccoon **is 2026’s latest internet main character. A strangely shaped Seattle raccoon went viral after one Instagram clip went viral. The post has hit nearly 8 million views and 400,000 likes in under a week. He’s since been featured on The Daily Show, while NASA posted Seattle from space declaring “Jimothy runs this city”. The Seattle Mariners joined in too, while 1,000+ Etsy merch listings, murals, tattoos and a $6,500 charity artwork sale followed… Instagram: (https://www.instagram.com/p/DbCREyrMB2e/) __________ - Tweet: (https://twitter.com/BurgerKing/status/2079719571498435052) -__________ Tweet: (https://twitter.com/Minecraft/status/2079981330280931648) __________ Tweet: (https://twitter.com/jackduval/status/2079686391659958771) __________ Who is Jimothy? Seven things you need to know about the internet’s favourite raccoon: (https://www.theguardian.com/lifeandstyle/2026/jul/22/who-is-jimothy-seven-things-you-need-to-know-about-the-internets-favourite-raccoon) __________ **Also viral this week:** * **Wayne Rooney's blunt reaction** to World Cup halftime show went viral: “[it was crap](https://www.threads.com/@mattnavarra/post/DbBPpRQETeI?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w)” 😆 * **Trump shared a 24-second clip** of Spain’s trophy celebration that ended before FIFA chief Gianni Infantino (embarrassingly) [moved him aside](https://www.thedailybeast.com/trump-shares-eyebrow-raising-edit-of-cringe-world-cup-moment/). The edit also cut footage of Trump lingering on stage as Spain celebrated. It’s not ALL about you, Donald. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- In 2026, creators became core to **World Cup** fandom, not just a nice amplification layer. * **Unilever **worked with 50,000 creators across 35+ brands in 120+ markets. * **Michelob Ultra **used just 346 creators across 947 posts, generating $11.5m in earned media value. * **FIFA** gave 30 Creator Correspondents access that looked increasingly like media accreditation. * **IShowSpeed**’s Portugal opener stream reportedly drew 9.2m viewers, beating Fox’s broadcast. Five things the World Cup taught marketers about creators : (https://digiday.com/marketing/the-world-cup-was-a-stress-test-for-creator-marketing-heres-what-it-revealed/) * **PLUS:** [5 lessons from the World Cup's best marketing plays](https://www.adweek.com/brand-marketing/5-lessons-from-the-world-cups-best-marketing-playsand-those-that-missed-the-mark/)—and those that missed the mark * **AND: **How [creators outperformed celebrities](https://digiday.com/media/in-graphic-detail-the-real-impact-of-creators-at-the-world-cup/) at the World Cup __________ **More brand news and views:** * **Mastercard **has launched a [debit card for creators](https://mashable.com/life/mastercard-manifest-debit-card-for-creators) * **New UK Prime Minister Andy Burnham** is making [creator collabs](https://www.bbc.co.uk/news/articles/cy4k74xj9lyo) part of No 10’s media strategy * **How** **TikTok Shop** is changing innovation for [food and beverage brands](https://www.fooddive.com/news/big-food-companies-tik-tok-shop/823959/) like** PepsiCo,** **Mars**, and **Hershey** * **Deodorant brand** **Wild** says it spends almost [£10 million a year on influencers](https://www.bbc.co.uk/news/articles/cvgegqrp656o), with that budget potentially set to double. The investment helped it to being acquired by Unilever last year * **The Mormon Church** has an [influencer marketing machine](https://www.bloomberg.com/news/articles/2026-07-20/influencers-are-being-paid-to-spread-the-mormon-church-s-gospel?utm_id=97760_v0_s00_e0_tv4) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"If we can’t laugh about it why should anyone trust us?"“ — – **Ray-Ban president Leonardo Del Vecchio** thinks it’s [best to laugh](https://www.theverge.com/tech/967995/leaning-into-pervert-glasses-sure-is-a-choice) through people calling its Meta smart glasses “pervert technology” __________ **Also quoted this week:** _“Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer”_ **- Elon Musk **continues his hatred of Christopher Nolan’s The Odyssey _(has he actually seen it?)_, and [makes another promise](https://www.hollywoodreporter.com/movies/movie-news/elon-musk-grok-odyssey-movie-ai-homer-x-post-feature-nolan-1236653824/) he probably can’t keep. I’ll stick with Nolan’s version, thanks. __________ _“Call us whatever you want, but we’re betting on people. And we like those odds.”_ **- Meta** promotes AI optimism in [a new video ad](https://www.facebook.com/watch/?v=1344461651205053) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **This is a good look at the human impact **of Meta’s not-very-good AI automatically deleting accounts that it shouldn’t. Appeals are often handled by AI too, leaving users unable to reach a human. Meta only restored some accounts after journalists intervened, including one with nearly 1 million followers. Meta says the accounts examined in this article were banned by older mod systems, not its latest AI tools. Meta claims newer AI tools make 13% fewer mistakes + find 10% more violations vs humans. …that doesn’t seem like a massive improvement when so much is at stake! What Happened When Meta Used A.I. to Ban Accounts on Facebook and Instagram: (https://www.nytimes.com/2026/07/21/technology/meta-ai-facebook-instagram-accounts.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Jack’s back…** and he’s taking on Slack. **Buzz** is a new app from Twitter co-founder Jack Dorsey that puts humans and AI agents into the same workplace conversations and workflows. The open-source platform combines Slack-style chat with native AI agents + GitHub project management. Teams can self-host, customise features, build their own workflows using the source code. It’s available now in developer preview. Read more about it [at TechCrunch](https://techcrunch.com/2026/07/21/jack-dorsey-is-taking-on-slack-with-buzz-a-group-chat-platform-for-teams-and-their-ai-agents/). Buzz — Your people, your agents, your project — all in one place.: (https://buzz.xyz/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Teen boys’ ADHD symptoms** have been linked to addictive social media use, in a US study that tracked 11,000+ adolescents over five year. Rising addictive social media use was followed by higher ADHD symptoms one year later. The link was strongest among boys reporting rising problematic use at ages 14 + 15. 15% tried to use social media less but felt unable to stop. The advice for parents: watch for problematic patterns, not just total screen time. Boys' ADHD symptoms linked to addictive social media use in new study: (https://www.msn.com/en-us/health/other/boys-adhd-symptoms-linked-to-addictive-social-media-use-in-new-study/ar-AA287LY0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Activists hijacked a Meta smart glasses ad **with a surveillance twist! 😆 A Kylie Jenner Meta glasses poster in London was [altered with a lenticular overlay](https://futurism.com/future-society/new-advertisement-kylie-jenner-meta-glasses-activist) to change it to THIS when viewed from certain angles… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a329d11c-5008-40cd-8083-aa0ae48e5393/Meta_Kylie_poster.jpg?t=1784803716) Follow image link: (https://futurism.com/future-society/new-advertisement-kylie-jenner-meta-glasses-activist) Caption: - The campaign references 80s movie **They Live**, in which special sunglasses expose hidden messages and disguised aliens. Activist group **Everyone Hates Elon** says the stunt targets privacy concerns around Meta’s camera-equipped AI glasses. __________ **More WTF this week:** * **Truth Social wants to sell early access **to Trump’s posts for [$100,000 per month](https://www.axios.com/2026/07/21/trump-truth-social-api-posts). Critics say rapid access to Trump’s market-moving posts could give traders an unfair edge * **Dating apps** have an [AI chatfishing problem](https://www.bloomberg.com/news/features/2026-07-20/chatgpt-claude-infiltrate-dating-apps-by-helping-singles-flirt-with-matches?utm_id=97760_v0_s00_e0_tv4&sref=YURDD6is). Daters report polished, scripted replies that collapse into awkwardness when the real person appears * **Scammers are impersonating the FBI** [on social media](https://www.theregister.com/security/2026/07/20/scammers-impersonate-fbi-on-social-media-prey-on-crime-victims/5275224) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **Meta’s upbeat new AI ad** has an awkward soundtrack… The campaign argues AI will connect people and “the future is for everyone”. …[But it uses David Bowie’s ‘Five Years’,](https://www.wired.com/story/meta-david-bowie-apocalypse-ad-is-optimistic-actually/) a song about Earth nearing its end. Meta says Bowie himself framed the song as ultimately optimistic about the future. The irony adds to a wider trend of tech companies using emotional advertising to soften fears around AI…. - Instagram: (https://www.instagram.com/reels/DbIZhZwOByu/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772124178) Caption: -------------------- **The Miami Heat’s social team** may have accidentally spoiled a LeBron James announcement 😬 The team briefly posted a YouTube livestream titled “LeBron James Introductory Press Conference” dated July 27. A spokesperson says social staff were preparing for a possible signing and published it by mistake. The link was quickly deleted, but screenshots spread before it disappeared. The bigger lesson: social teams now sit dangerously close to some of sport’s biggest secrets. Be careful out there! Heat say link for LeBron James presser posted by mistake: (https://www.espn.com/nba/story/_/id/49422103/heat-say-link-lebron-james-presser-posted-mistake) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d1dead5c-60e6-42df-bdf6-febb3ef7ab30/VIPLogos_AllColors_WPVIP-logo-only-gold-blk.jpg?t=1784886383) Caption: **WordPress VIP** is looking for a [Senior Social and Community Strategist](https://www.samssocialmediaclub.com/job/senior-social-and-community-strategist/) _[Remote, worldwide]_ __________ **More social media jobs:** * **The Sydney Opera House** needs a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-64/) _[Sydney, Australia]_ * **Samaritans** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-63/) _[Ewell, Surrey, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **The best time to post on TikTok? **Sunday morning, apparently! [Buffer analysed 7.1 million TikTok posts](https://buffer.com/resources/best-time-to-post-on-tiktok/) to compare median engagement across publishing times. Buffer says the recommended times are designed to work without timezone conversion. But of course, there is no universal best posting time. Audience location, behaviour, and content niche still matter. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/386ade1d-5266-4702-b804-0914885afca4/745487749_17974141698117490_3770161377343516894_n.jpg?t=1784806749) Follow image link: (https://buffer.com/resources/best-time-to-post-on-tiktok/) Caption: __________ **Also this week:** * **LinkedIn**’s [best posting times](https://www.threads.com/@mattnavarra/post/DbJWDTimUEh?xmt=AQG0oRKsqY4FzidIu8OBaAHasg1uujVZWaFrve4af-aTYA) have shifted later in 2026. Buffer found 3–8pm now drives the strongest engagement * **YouTube** has shared new tips for creators i[ntegrating Shorts into their wider content strategy](https://www.socialmediatoday.com/news/youtube-offers-tips-on-working-with-shorts-videos/825096/) * **Reddit **says brands perform better when they[ listen, contribute and respect](https://www.socialmediatoday.com/news/reddit-says-brands-need-to-connect-with-communities/824771/) each subreddit’s culture * **How to ****[build a brand presence](https://www.socialmediatoday.com/news/how-to-build-a-brand-presence-on-reddit-in-2026/824783/)** on **Reddit** in 2026 * **Pinterest** has revealed what makes [product listings perform better](https://www.socialmediatoday.com/news/pinterest-advises-brands-to-update-their-catalogs/824772/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**1.2 TRILLION**“ — – **The number of views** [World Cup content](https://www.threads.com/@mattnavarra/post/DbI2m9Hiiug?xmt=AQG0HkTnZaBueb0jcNY1rDYNtZ0ZBqDh_bkTU7GvPEiXJw) got on TikTok, according to the company __________ **More social stats:** * **TOP TUBE:** YouTube says [1.7 billion unique viewers](https://www.threads.com/@mattnavarra/post/DbFzyT4igNo?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) watched World Cup content on the platform * **CHAT HAPPY: **WhatsApp hit a record [29 million messages per second](https://www.threads.com/@mattnavarra/post/DbDYm5kCmdW?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) during Argentina vs Egypt * **STICKY CONTENT: **TikTok says nearly [95 million fans](https://www.threads.com/@mattnavarra/post/Da5nk5eCpf1?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) joined its Panini digital card campaign * **BLIND SPOT:** 93% of social pros say social intelligence matters, but [just 36%](https://www.threads.com/@mattnavarra/post/DbIkddVCkzm?xmt=AQG0P3hFNK9HHBHc7R-uNIJl7p_apv4YmJVZz7bisVhmDA) use it beyond marketing. 33% say poor use of social data caused their company to miss cultural shifts. * **AI INSIDE: **A TikTok/WARC study found [90% of marketers](https://www.threads.com/@mattnavarra/post/DbBU737iiuU?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) say Gen AI is now key to creative development * **HOT SHOP: **[47%](https://www.threads.com/@mattnavarra/post/DbGBzq_CvPd?xmt=AQG0P3hFNK9HHBHc7R-uNIJl7p_apv4YmJVZz7bisVhmDA) of Gen Z and millennials used TikTok Shop to browse or buy in the past three months * **FINFLUENCE:** [1 in 3](https://www.tubefilter.com/2026/07/23/nearly-one-third-of-u-s-adults-watch-finance-content-on-youtube-every-single-day-and-theyre-using-creators-advice-to-make-decisions-about-money/) US adults watch finance content on YouTube daily according to a recent study * **SNAP THAT:** Snap says Snapchat’s Snap Map now reaches [450m+ monthly users](https://www.threads.com/@mattnavarra/post/DbKwQTzCn0c?xmt=AQG0TRiXJj6oy7MLPI6_87V9NDylH6ucZbAH0M5dXvE6vw), with location-sharing friends messaging nearly 1 extra day every 2 weeks -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **The World Cup **smashed records across **Facebook, Instagram, WhatsApp**, and **Threads:** * ⚽️ **World Cup players gained 213.6 million Instagram followers** in one month, up 6.6% collectively. * ⚽️** Threads generated 1.5 billion impressions **on tournament-tagged posts, reaching around 15 million people daily. * ⚽️ **Facebook users published 80 million World Cup posts**, underlining the tournament’s huge cross-platform footprint. * ⚽️ **Cape Verde keeper Vozinha jumped from 37,000 to 28.8 million Instagram followers**, a reported 77,000% surge. * **⚽️ Erling Haaland added 23 million followers**, while Cristiano Ronaldo gained 10 million to reach 676 million. * **⚽️ Cape Verde led team growth with +32.1 million followers**, followed by Brazil +26 million and Norway +24.5 million. * **⚽️ Mexico grew 78%, adding 20.8 million followers**, while Argentina added 18.4 million and Portugal 14.4 million. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b2fe817-925c-4a4c-91fb-32390cd41cfc/InstaWC.jpg?t=1784886684) Follow image link: (https://www.threads.com/@mattnavarra/post/DbDYm5kCmdW/media?xmt=AQG0UQgNEXVREQfbJM3orCVQvuTFXOTVjbO2aHNcrNUC9w) Caption: [Credit: Meta] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Manosphere Influencers Andrew Tate & Brother Tristan Arrested In Miami In Connection To Sexual Offense Charges In The UK, Report: (https://deadline.com/2026/07/manosphere-influencers-andrew-tate-tristan-arrested-sexual-offense-charges-1236997616/) __________ **Also spotted this week…** * **The Online Safety Act cannot block** a suicide forum linked to 164 UK deaths, Ofcom has admitted. [[TechTimes](https://www.techtimes.com/articles/321336/20260723/online-safety-act-cannot-block-suicide-forum-linked-164-uk-deaths-ofcom-admits.htm)] * **The EU's new AI labelling rules** take effect from 2 August. [[The Register](https://www.theregister.com/ai-and-ml/2026/07/20/eus-ai-labeling-rules-take-effect-next-month/5274917)] * **US lawmakers want Trump **to investigate the EU’s tech rules. [[Apple Insider](https://appleinsider.com/articles/26/07/22/lawmakers-want-trump-to-investigate-eus-anti-american-digital-markets-act)] * **Meta is building **an OpenRouter rival called Switchboard to cut coding costs. [[The Information](https://www.theinformation.com/articles/metas-ai-incubator-developing-openrouter-rival-cut-coding-costs?rc=kmaysd)] * **An update: **Which countries have banned social media for kids? [[Mashable](https://mashable.com/tech/social-media-ban-children-countries-list)] * **The EU’s top court **says Google may lose liability protection when it reviews creator content commercially. [[The Register](https://www.theregister.com/off-prem/2026/07/17/top-eu-court-clips-youtubes-intermediary-defense-over-reviewed-content/5274299)] * **The surprisingly undisciplined trick** to escaping social media [[Vox](https://www.vox.com/life/496175/get-off-social-media-phone-curiosity-creativity)] * **Patreon is working **with Cloudflare to block AI training bots from accessing creator content. [[TechCrunch](https://techcrunch.com/2026/07/17/patreon-stops-asking-ai-bots-not-to-scrape-and-starts-blocking-them/)] * **YouTube has launched** a digital parenting series with Dr. Becky Kennedy, a clinical psychologist and founder of parenting platform Good Inside. [[YouTube blog](https://blog.youtube/creator-and-artist-stories/youtube-dr-becky-good-inside-parenting-series/)] * **Tinder has expanded** its live events feature to more cities as dating app burnout grips Gen Z. [[Fast Company $$$](https://www.fastcompany.com/91578732/tinder-expands-its-live-events-feature-to-more-cities-as-dating-app-burnout-grips-gen-z)] * **Yope has raised $12.3 million **to build a private social network without algorithms or ads. [[TechCrunch](https://techcrunch.com/2026/07/22/yope-raises-12-3m-to-build-a-private-social-network-without-algorithms-or-ads/)] **New features and tests:** * **TikTok is turning** Steve Lacy’s new album launch into an in-app fan experience. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-unveils-new-steve-lacy-oh-yeah-in-app-experience?lang=en)] * **TikTok will now notify you** when someone joins its Instagram-like Whee app. [[@JonahManzano](https://www.threads.com/@jonahmanzano/post/DbGBpd3CdNK?xmt=AQG0eaOY2rWVnPazE9ErH0vxRmX4Y3JvOvKtVt6cR6riPw)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Can social media platforms survive the flood of AI content?: (https://www.socialmediatoday.com/news/can-social-media-platforms-survive-the-flood-of-ai-content/824914/) __________ **Also worth a read:** * **TikTok side hustlers beware: **[AI is coming for your job](https://www.businessinsider.com/tiktok-shop-creators-brands-using-ai-to-replace-human-slop-2026-7) * **Meta made its own AI detection system. **[It should have just used Google’s](https://www.theverge.com/tech/968680/meta-ai-detection-labeling-content-seal-watermarks-synthid) * **Stats show LinkedIn’s ‘Open to Work’ badge works. **[Designers say it could be even better](https://www.fastcompany.com/91577144/linkedin-open-to-work-badge-redesign) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Desperate to get your hands on some fresh emojis? **The cracking face emoji **is the [most anticipated](https://blog.emojipedia.org/the-most-anticipated-emoji-of-2026-is/) proposed new emoji, but you’ll likely have to wait until early next year to use it… The Most Anticipated Emoji of 2026 is...: (https://blog.emojipedia.org/the-most-anticipated-emoji-of-2026-is/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that’s a wrap on everything new in social this week. Reminder. Geekout is taking its summer break next week (Friday 31 July). I will be back in your inbox on Friday 7 August. __________ Right… I need to shoot. I’m heading off to Wembley. I have a date with **Bruno Mars**, and 80,000 screaming fans. I’m taking my teenage daughter who begged me to get tickets. It better be 24K magic (gold). The ticket prices were! View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMweHE0bGc2Z2FnaTRyNHIycW0zdmE5dzZhc3Q1MDhjaXRsazNjNGY1eCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/xULW8mLUitJ6aGpuow/giphy-downsized.gif) [uptown funk dancing GIF by Bruno Mars] Caption: Gif by brunomars on Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/france-teen-social-ban-instagram-creeps-jimothy

# **I want you back...! **🙏 I noticed you haven't opened Geekout Newsletter emails in a while. I want to help you reach your inbox zero goals, and stop bothering you. I’m about to stop sending you Geekout, unless you tap the button below. **Reasons why people ❤️ Geekout Newsletter** * The most comprehensive weekly round-up of social media news, tips, and tools * 30,000+ social media professionals love it * Read by social media teams at Meta, Apple, Disney, Netflix, Amazon * Just 1 email per week [No spam guarantee] * It's 100% free …And save yourself HOURS every week trying to keep up with the latest social media news, updates, new platform features… and memes! 👌 If you’re unsure, quickly [check out the latest of Geekout Newsletter](http://geekout.mattnavarra.com) to see what you’re missing. So… Would you like to me to keep dropping Geekout Newsletter into your inbox.[.](https://geekout.mattnavarra.com/?utm_campaign=click)? Just tap the button below. 👇 ✨ Keep sending me Geekout! ✨ (https://geekout.mattnavarra.com/?keepmesubscribed) ==**Warning:**== If you don’t tap the button ==**within the next 7 days**==… I will (respectfully) stop sending you Geekout Newsletter. Thanks, social media geeks! **Matt**

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f95f8387-21a8-41c9-a6c5-584f86d5c005/Geekout_170726.jpg?t=1784219347) Caption: -------------------- -------------------- -------------------- ##### Hello Geeks The UK government has declared war on teen doomscrolling, and armed itself with a toggle. This week's big idea: a [social media curfew](https://www.theguardian.com/technology/2026/jul/14/uk-16-17-year-olds-midnight-social-media-curfew) for 16 and 17-year-olds. Midnight to 6am, apps like Instagram, TikTok and YouTube off by default. Autoplay and infinite scroll off too. Sounds bold. Then you read the small print. 🤦 It's a smoke alarm with a snooze button. Ministers called social media ["addictive"](https://www.gov.uk/government/news/new-social-media-curfews-and-crackdown-on-addictive-features-to-better-protect-16-and-17-year-olds-online) in their own announcement. The [EU says the same](https://www.euronews.com/next/2026/07/10/instagram-and-facebook-hook-users-with-addictive-design-commission-finds). A [US jury just agreed](https://www.npr.org/2026/03/25/nx-s1-5746125/meta-youtube-social-media-trial-verdict). Then they built a barrier a teen can switch off in about four seconds. It's NOT a curfew. It's a mildly annoying settings prompt dressed up as safety policy. Ellen Roome, whose 14-year-old son [Jools Sweeney](https://www.bbc.co.uk/news/articles/c79y9qnp340o) died in 2022 — a death she believes was linked to an online challenge — put it best: it's like "offering a 17-year-old a bottle of alcohol," left just out of reach, that "they can just drag it back in." Shadow UK education secretary Laura Trott called it a ["dog's dinner"](https://www.bbc.co.uk/news/articles/c982857nlrlo). She's not wrong. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c1d82ba-147b-4509-9a6d-7d112f0c94e4/image.png?t=1784292128) Follow image link: (https://www.bbc.co.uk/news/articles/c982857nlrlo) Caption: - Ministers also confirmed there'll be [no restrictions on VPNs](https://www.bbc.co.uk/news/articles/c982857nlrlo), pointing to research that says only 7 to 10% of teens use them. Cute. But make something forbidden and watch that number climb: when [Australia's ban went live](https://www.nbcnews.com/world/asia/australia-leader-defends-social-media-ban-teens-brag-staying-online-rcna248575), one VPN saw installs jumped 400% in a day. The real fix is boring: check age once at the door, not a hundred times at every app. That means leaning on Apple and Google, not a public scrap with Meta. And for parents who've lost children, with deaths linked to their social media use, the appearance of letting Meta off the hook is, understandably, a bitter pill to swallow. In trying to appease everyone, the government's annoyed everyone, and done next to nothing to actually keep teens safer online. **Sky News **invited me onto its flagship evening news programme to give my (very calm, may be slightly ranty) take on it 👇 - Tweet: (https://twitter.com/SkyNews/status/2077489165252309298) ##### **— Matt** ##### __________ ##### == 3 cool things… == * 🎯** The 5 mistakes quietly killing most social strategies →** Number 2 is the one I see constantly **→** [[Grab the free playbook](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0)] [ad] - * 🚀 **See blowing up on YouTube **_**before**_** it's obvious →** This tool tracks millions of videos with 30-min rank snapshots **→** [[See this week's breakouts](https://mostviewed.today/?utm_source=geekout&utm_medium=newsletter&utm_campaign=trial)] - * 🤪 **Love memes and weird viral videos?→ **You need this newsletter. Ryan Broderick's Garbage Day is genuinely one of my favourites **→ **[[Check it out](https://garbageday.email/)] -------------------- ###### SPONSORED ▶︎ FREE PLAYBOOK #### 5 Mistakes Quietly Killing Your Social Strategy 💀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba910163-0fea-4baa-a695-6d34036c6977/Geekout_-_Visuals__2000_x_1000_px___5_.png?t=1784224096) Follow image link: (https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) Caption: - Here's an uncomfortable one… Could a competitor publish your last 10 posts unchanged, just swap the logo? If you're not sure, that's your answer. AI didn't create the content noise problem. It just handed it a megaphone 😬 82% of teams now use AI for content, but only 32% have a clear audience to point it at. More output, less impact. **[This FREE playbook from Agorapulse ](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0)**breaks down the 5 mistakes that are silently killing your social strategy. And how to fix them: * 🎯 **Publishing without intent** — the 4-question scorecard that kills a weak post before it wastes a slot * 📊 **Confusing volume with strategy** — why 93% of pros already know posting more is a trap, and what to measure instead * 🤖 **Feeding AI the wrong context** — the exact "give it this, not that" list that stops your content sounding like everyone else's * ✏️ **Skipping the editorial filter** — the "killer test" one question that separates a real post from noise * 🔁 **Scaling what doesn't work** — how to spot a lucky spike before you pour budget into repeating it Plus a **30-minute strategy audit** and **4 ready-to-use templates.** **Steal all 5 fixes,** before your next content review → [**Get the Playbook**](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) **Send me the Playbook →** (https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram and Facebook will likely require a redesign after EU rules they’re ‘addictive’: (https://www.theverge.com/policy/963872/meta-eu-addictive-design-200b-fine-risk-digital-services-act-dsa) 2. **Meta removes Instagram’s AI remix option** after backlash [[UN-MIXING](https://www.businessinsider.com/instagram-ai-feature-public-profile-opt-out-privacy-deepfake-backlash-2026-7)] 3. **X tweaks its algorithm** to make the feed feel less hostile [[SANITIZING](https://techcrunch.com/2026/07/13/x-just-tweaked-its-algorithm-to-make-it-more-friendly-less-battleground/)] 4. **TikTok faces child safety probe** in the UK over age verification failures [[RULE-BREAKING](https://www.theguardian.com/technology/2026/jul/16/tiktok-uk-investigation-ofcom-child-protection-self-harm-suicide)] 5. **UK govern****ment proposes social media curfew **for teens aged 16 and 17** **[[RESTRICTING](https://www.bbc.co.uk/news/articles/c982857nlrlo)] -------------------- ###### GEEKOUT FAV ▶︎ TOP NEWSLETTER #### The newsletter I read to make sense of it all 🗑️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34f99990-8980-4aef-b77f-15c93dfba6ca/gd_promo__1_.jpg?t=1784221489) [Garbage Day Newsletter Logo] Follow image link: (https://garbageday.email) Caption: - **Every week in Geekout I tell you **_**what**_** the platforms shipped…** [**Garbage Day**](https://garbageday.email)** **tells you _why the internet feels the way it does_ underneath all of it. **It's the award-winning newsletter** from tech reporter Ryan Broderick. **Three times a week (give or take), **he crams as much internet junk as possible into one email so you don't have to go hunting for it. **Memes, weird viral videos, internet drama**, whatever the heck is happening with AI, it's all there. **If your job is social, this is the context that makes the news land. **It's genuinely one of my top 5 newsletters, and one of the few I read start to finish. **Make your inbox a little less professional **and remember what it was like to have fun online again. ↪︎** **[**Check out Garbage Day, it's free**](https://garbageday.email) 🗑️ **Get Garbage Day** (https://garbageday.email) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **X gets an actually very good birthday present** X just tweaked its algorithm to make it more friendly, less battleground : (https://techcrunch.com/2026/07/13/x-just-tweaked-its-algorithm-to-make-it-more-friendly-less-battleground/) Since he took over Twitter and renamed it X, we’ve got used to Elon Musk making the platform worse. In the era of Elon, we’ve seen a ramping up division, not least by prominently promoting his own political views, trying to shape Grok in his own image, practically shrugging his shoulders at non-consensual nude AI images, and taking a nonchalant attitude to any government wanting to regulate X. But now it seems the platform has done something against the grain and genuinely good for its humanity. X has tweaked its algorithm to make the feed feel less hostile by showing more mutual follows. Instead of seeing content that makes your blood boil, you’ll see more of the stuff you’re actually interested in. As TechCrunch notes, _“the change may not drastically revamp the site’s user experience, but may make X feel a little bit more like a community rather than a torrent of disparate voices shouting into the digital abyss.”_ And that, for me, has been the core problem on X for too long. It has long incentivised sharing extreme views, because they’re what get people talking, and thus get your posts to actually show up in the users’ feeds. The result is that the politicians and journalists who still for some reason use X as a barometer of public opinion believe fringe political views are more popular than they are. The platform’s ability to shift the [Overton Window](https://en.wikipedia.org/wiki/Overton_window) and make more extreme ideas more acceptable must surely have been part of Elon’s reason for buying it. He has long presented his own beliefs as being critical to the future of humanity. But at some point logging onto an argument machine every day stops being fun for users. In the week that Twitter/X [turned 20 years old](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share), it’s good that the platform might be getting an little of its old utility back. …but Elon being Elon, I wouldn’t bet on it staying that way. That guy just loves the drama too much. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d40a6952-6983-43eb-9e0a-188d1283619c/image.png?t=1784282199) [Screenshot of Meta's new alerts that notidy parents about their teen\s suicide or self-harm chats with Meta AI] Follow image link: (https://www.socialmediatoday.com/news/meta-ai-adds-additional-safety-measures/825490/) Caption: '[Image: Meta] * **Meta AI** will now [alert parents about teens’ suicide or self-harm chats](https://www.socialmediatoday.com/news/meta-ai-adds-additional-safety-measures/825490/) and is developing emergency-service alerts for users at imminent risk * **...Also, **Meta says teen chats will [default to 13+ safety settings](https://about.fb.com/news/2026/07/keeping-parents-informed-teens-distress-conversations-meta-ai/), blocking sexual, romantic and other sensitive responses. * **Instagram** and **Facebook** have expanded AI [translation for Reels](https://www.socialmediatoday.com/news/instagram-reels-adds-more-ai-translations/825258/) into more languages * **Meta**’s new invisible AI image watermark becomes [much less effective](https://www.reuters.com/business/meta-ai-image-detector-fails-identify-some-its-own-cropped-ai-images-reuters-2026-07-10/) if an image is heavily cropped, tests show * **Meta **has [asked Apple](https://appleinsider.com/articles/26/07/13/facebook-demands-airpods-like-pairing-for-its-glasses-and-headsets) to let its devices pair across a user’s iPhones and iPads, like Apple’s own AirPods do * **Meta **has been accused of [using biased AI targeting](https://www.theverge.com/tech/965486/meta-lawsuit-former-employees-ai-layoffs) for mass layoffs. The company denies this **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8efcea1-7757-4847-8018-8f5f947a8769/Screenshot_2026-07-17_at_11.10.49.png?t=1784283062) [Screenshot of Instagram's 'Timestamps' for stories feature for Instagram Plus subscribers] Follow image link: (https://www.threads.com/@jonahmanzano/post/DaxpyOfCQnN?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) Caption: [Image: Meta] * **Instagram** has added [timestamps](https://www.threads.com/@jonahmanzano/post/DaxpyOfCQnN?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) for when people viewed your Stories. But only if you’re an Instagram Plus subscriber * **Instagram** looks set to [charge for AI features](https://www.socialmediatoday.com/news/instagram-will-charge-for-ai-access/825021/) in the future as Adam Mosseri says they’re “very expensive” to run * **Instagram **now lets you add an [AI creator label](https://www.threads.com/@mattnavarra/post/DavOWpmitUr?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) to your profile * **Instagram** has added new ‘Fill in the Blank’ [profile banner](https://www.threads.com/@jonahmanzano/post/Da0BAaSiRco?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw) * **Instagram Edits** is getting [font importing](https://www.threads.com/@mattnavarra/post/Da3EojGCj4z?xmt=AQG0HylA4SBRsdbcGFoK_BgfEe_EVd85Bv7Lb6Yhi3yzJg), song lyrics, plus video effect search on iOS **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8ba0582f-24c1-4938-b9bb-540b28ab3591/image.png?t=1784283247) [Screenshot of Threads' Community Flair feature] Follow image link: (https://www.socialmediatoday.com/news/threads-adds-flair-tags-for-community-posts/825257/) Caption: [Image: Meta] * **Threads has introduced **[flair tags](https://www.socialmediatoday.com/news/threads-adds-flair-tags-for-community-posts/825257/) to make Communities more useful * **Threads** is teasing a redesigned layout for the [Activity tab](https://www.threads.com/@theahmedghanem/post/DavHdqBDMjb?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) * **ChatGPT** is back on **WhatsApp** in the EU after the European Commission ordered Meta to [reinstate](https://the-decoder.com/chatgpt-returns-to-whatsapp-in-europe-after-eu-forces-meta-to-open-the-door-to-rival-ai-bots/) competitors for free * **WhatsApp** is working on a new Android homescreen widget for [recording voice notes](https://wabetainfo.com/whatsapp-refines-its-home-screen-widget-for-voice-messages/) * **WhatsApp** is developing [birthday reminders](https://wabetainfo.com/whatsapp-is-developing-a-feature-for-birthday-reminders/) based on dates already saved in your phone’s contacts * **WhatsApp** is building its own [encrypted cloud backups](https://wabetainfo.com/whatsapp-is-developing-its-backup-cloud-provider-for-ios/) for iOS, as an alternative to iCloud. Up to 2GB would be free, with 50GB for 99 cents per month * **WhatsApp **is rolling out support for a [second account](https://wabetainfo.com/whatsapp-is-rolling-out-multi-account-for-the-android-business-app/) in the Android Business beta app * **WhatsApp** Channels could soon let admins [pin key updates](https://wabetainfo.com/whatsapp-is-testing-a-feature-to-pin-channel-updates-on-ios/) * **WhatsApp** is rolling out [notifications](https://wabetainfo.com/whatsapp-is-rolling-out-notifications-for-pinned-messages/) when someone pins a message in a chat or group * **WhatsApp** usernames are [starting to become useable](https://wabetainfo.com/whatsapp-is-gradually-rolling-out-the-full-username-feature/), with some users being able to contact new people + businesses with sharing their number **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/79703797-e319-40ad-8466-53b9044602aa/image.png?t=1784283402) [Screenshot of X's 'Boost' option for posts] Follow image link: (https://www.socialmediatoday.com/news/x-offers-mention-boosts-to-premium-business-subscribers/825370/) Caption: [Image: X] * **X **now lets brands [boost posts](https://www.socialmediatoday.com/news/x-offers-mention-boosts-to-premium-business-subscribers/825370/) that mention them * **The EU** has given Elon Musk’s X six months to [prove it can be more transparent](https://www.reuters.com/business/eu-accepts-action-plan-by-elon-musks-x-become-more-transparent-2026-07-15/) and follow its digital rules * **Twitter / X** turned [20 years old](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share) this week. And now I feel old * **xAI **is suing a Grok user over [alleged CSAM deepfakes](https://thenextweb.com/news/xai-sues-grok-user-csam-terms-of-service), in a test of who is responsible for what AI makes * **Elon Musk **says **X** will open-source its [entire codebase](https://www.theverge.com/ai-artificial-intelligence/965937/elon-musk-says-xs-codebase-will-be-made-open-source) * **X** is testing a new profile UI with [different CTA buttons](https://www.threads.com/@oncescuradu/post/Dano68hDMPz?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ): Mention and Message **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fed926a2-0cef-4ca5-bc17-3815dec6ea0d/image.png?t=1784283945) [Screenshot of App Store listing for TikTok's 'Whee' app on iOS] Follow image link: (https://x.com/MattNavarra/status/2077691099917726037) Caption: * **TikTok** has quietly revamped its failed [Instagram rival app Whee](https://x.com/MattNavarra/status/2077691099917726037) as ‘TikTok Chat’, shifting the focus from photo sharing to messaging * **TikTok** ==is rolling out a ====[new pilot program](https://www.businessinsider.com/tiktok-shop-is-testing-a-managed-services-business-in-us-2026-7)==== where it will run most Shop operations for some sellers in the U.S., if they pay $10,000 + commission fees== * **TikTok** signed a [global content deal](https://newsroom.tiktok.com/tiktok-nba-and-wnba-announce-global-partnership?lang=en) with the **NBA** and **WNBA**, combining game highlights, creator access, live-game discovery and new advertiser opportunities * **TikTok** has [defended its child safety controls](https://www.cnbc.com/2026/07/14/tiktok-social-media-safety-measures-teens-bans-eu.html) as pressure from the EU builds * **An inquest **has been [reopened](https://www.theguardian.com/media/2026/jul/16/inquest-death-jools-sweeney-tiktok-blackout-challenge-social-media) into the death of 14-year-old boy after a ‘**TikTok** blackout challenge’ * **TikTok** Shop now shows UK-based sellers exactly [what drives product sales](https://www.socialmediatoday.com/news/tiktok-sellers-in-the-uk-get-improved-insights/825256/) * **TikTok **Shop is [banning AI voices](https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm) from shopping livestreams * **TikTok** now lets artists [upload original music](https://www.threads.com/@jonahmanzano/post/Daz7EqLCbgx?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) directly within the app * **TikTok** has been spotted offering ‘[Songs of LIVE](https://www.threads.com/@jonahmanzano/post/Daz9nLYiQXQ?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw)’ a gift feature for creators **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9051293d-67ab-4178-bb4e-a56aa19e5ff3/ai_generated_75e0c7712644c610.png?t=1784285205) [a 2:1 image that depicts all of the following stories, with the logos of each platform featured in the image: LinkedIn has been pressed to do more to tackle online stalking after a jailed offender’s account has remained online Reddit is starting to qu] Caption: [Image: Beehiiv AI] * **LinkedIn **has been [pressed to do more](https://businesscloud.co.uk/news/online-stalking-victim-pens-open-letter-to-linkedin/) to tackle online stalking after a jailed offender’s account has remained online * **Reddit **is starting to question whether its AI data deals [hurt its ads business](https://digiday.com/marketing/reddit-questions-if-ai-data-deals-could-hurt-its-ad-business/) * **Google **Image Search is becoming a [Pinterest-style discovery feed](https://techcrunch.com/2026/07/14/google-images-gets-a-pinterest-like-redesign-focused-on-discovery/) * **Telegram** has added a [rich text editor](https://telegram.org/blog/communities-editor-invisible-messages), communities, ephemeral messages in groups, and improved GIF search * **YouTube **has [appealed](https://thenextweb.com/news/youtube-appeals-social-media-addiction-verdict) a landmark Los Angeles verdict over alleged social media addiction harms. * **YouTube **now lets creators in its Partner Program package video playlists as shows with [seasons and episodes](https://mashable.com/tech/youtube-creators-playlists-shows-episodes) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube** is rolling out its ‘Ask YouTube’ AI [search tool](https://x.com/nealmohan/status/2075622357713256553) more widely on the web in the US. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a260df93-5a5d-45e6-b8ef-2c592e5b0577/Ask_YouTube.jpg?t=1784241809) Follow image link: (https://x.com/nealmohan/status/2075622357713256553) Caption: __________ ##### Also spotted this week… * **Meta** is [opening up its ads MCP server](https://developers.facebook.com/blog/post/2026/07/16/meta-ads-mcp-server/) to all developers, making its ads tools easier for AI agents to use * **Meta** will start [charging businesses for its AI agent](https://www.techtimes.com/articles/320787/20260716/meta-business-agent-billing-starts-aug-1-free-test-window-ends-days.htm) across WhatsApp, Instagram and Messenger from August 1. * **X** Ads are getting Grok integration for [creating and managing campaigns](https://www.socialmediatoday.com/news/x-adds-grok-powered-insights-to-ads-manager/825497/) * **X** is using Grok to [crack down on engagement bait ](https://www.socialmediatoday.com/news/x-updates-its-engagement-bait-detection/825495/)and stolen content, redirecting more than $1m to original creators * **Google** now lets you [star in your own AI videos](https://techcrunch.com/2026/07/16/google-vids-now-lets-you-star-in-your-own-ai-videos/). Google is adding custom digital avatars to Vids, built from a user’s selfie and voice recording * **YouTube** is testing an [AI-powered Studio Insights revamp ](https://www.socialmediatoday.com/news/youtube-refreshes-studio-and-updates-video-guidance/825496/)with smarter performance, content and audience loyalty data * **YouTube **clarified which which [AI slop it will de-monetise](https://www.tubefilter.com/2026/07/13/youtube-inauthentic-content-monetization-policy-update/) as it renames its ‘Inauthentic Content’ policy to ‘Generic and Repetitive Content’ * **Agentio** is bringing AI-powered [creator ad matching](https://www.tubefilter.com/2026/07/14/agentio-creator-advertising-marketing-meta-facebook-instagram/) to Meta. Brands can now use its platform to plan and launch creator ads across **Facebook **and **Instagram** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- Earlier this week, I explained to **BBC News** how audiences [respond to rivalry without hostility](https://www.bbc.co.uk/news/articles/cz9l8pzxv7vo), after England’s** Jude Bellingham** and Norway’s **Erling Haaland** became the World Cup's top bromance. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ed3ae48-a0d8-4ab9-9d1f-ee22902b3636/Matt_Navarra_-_BBC_News_-_Square.jpg?t=1784281241) Follow image link: (https://www.bbc.co.uk/news/articles/cz9l8pzxv7vo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/591c8793-663d-4697-85a8-b5f8269eff0b/Rangel160726.jpg?t=1784241371) Follow image link: (https://www.linkedin.com/posts/jrangel_paid-social-teams-our-q4-budget-is-only-activity-7483174841953472512-4BiG/) Caption: -- __________ - Instagram: (https://www.instagram.com/p/DaxjBchjuxg/?img_index=1) - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8b3556db-b615-4038-9c02-486ca09c5050/Screenshot_2026-07-16_at_23.37.22.jpg?t=1784241507) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-theyre-told-to-activity-7481361748445560832-CM4z/) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Victoria Beckham **managed to become a World Cup sensation this week… by doing nothing. Her (non-)response to an England goal went viral… - Tweet: (https://twitter.com/archer_rs/status/2076301005415743621) - __________ - Tweet: (https://twitter.com/itsalawyerslife/status/2077353744203751722) - But at least some people could relate to her behaviour…! - Tweet: (https://twitter.com/Telegraph/status/2076939902688559201) - __________ - How ‘unbothered’ Victoria Beckham became one of the World Cup’s biggest memes: (https://www.theguardian.com/media/2026/jul/13/how-unbothered-victoria-beckham-became-one-of-the-world-cups-biggest-memes) __________ **Also viral this week:** * How **Erling Haaland **became the [most viral player](https://www.theguardian.com/football/2026/jul/10/erling-haaland-most-viral-player-world-cup-norway) of the World Cup -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Ahead of Norway vs England, **Norwegian Air** publicly challenged **British Airways** to a one-day Instagram logo swap. The first post took around 30 minutes from idea to publishing. **Rachel Karten **has taken a deep dive in her newsletter. Some fun insights: * **Norwegian pre-made both winning and losing posts** so it could react instantly after the match. * The campaign generated **25m views, 1.5m+ reactions** and **55K comments**. * Norwegian later **turned the attention into a promotion**, which it said performed well * Read the full story 👇 My favorite World Cup social moment: (https://www.linkinbio.news/p/norwegian-world-cup-logo-social-media) __________ **Advertisers say Meta’s AI ad tools** are creating brand chaos… Advertisers and agency executives told **Business Insider** that AI errors are becoming routine. Reported problems include altered products, garbled text, twisted limbs and unwanted creative changes. Some advertisers claim bugs have switched AI enhancements on without approval 😮 **Meta** says its tools can make mistakes and advertisers must review every output. Well yeah, but at some point, you might as well just have humans more involved from the start! Meta's AI advertising dreams have become a nightmare for brands: (https://www.businessinsider.com/metas-ai-ads-push-causes-chaos-for-brands-2026-7) __________ **More brand news and views:** * How brands like** Doordash** and **Coors Light **are [embedding themselves in World Cup hype](https://www.marketingbrew.com/stories/reddit-world-cup-advertising) on Reddit * **Unilever** is using AI to [manage campaigns](https://digiday.com/marketing/to-manage-300000-creators-unilever-automates-everything-but-the-relationship/) with 300,000 creators * Why **FIFA **and **YouTube **are [betting big on creators](https://mashable.com/life/fifa-youtube-creators-world-cup-ishowspeed) this World Cup -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"…It is not that hard to build a token incinerator…"“ — – **Instagram boss Adam Mosseri **on Meta [cutting back](https://www.businessinsider.com/adam-mosseri-instagram-ai-costs-2026-7) on its “silly” AI overspend __________ **Also quoted this week:** _“I don’t think we should filter out AI content… I think we should let you know if content is AI content or not.”_ **- Instagram boss Adam Mosseri **thinks [users should be in control](https://www.theverge.com/tech/963961/instagram-adam-mosseri-ai-feed-filters) of whether their feed is full of AI content or not __________ _“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We've heard the feedback that this feature missed the mark, so it's no longer available." _ **- Meta **[explains its removal](https://www.businessinsider.com/instagram-ai-feature-public-profile-opt-out-privacy-deepfake-backlash-2026-7) of the tool I called “creepy” in last week’s Geekout -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Reelful **uses AI to turn your camera-roll clips into ready-made social videos Just describe the story, upload photos and videos, then record a 30-second voice sample. The app writes a script, adds captions, music and voiceover, then assembles the edit. It can also animate still photos into AI-generated video clips. You can then refine the result by chatting with Reelful to change scripts, soundtracks or scenes Reelful's AI turns your camera roll into short-form videos for social media: (https://techcrunch.com/2026/07/15/reelfuls-ai-turns-your-camera-roll-into-short-form-videos-for-social-media/) __________ **Also this week:** * **HyperTexting **lets you follow websites, blogs, newsletters and podcasts [in a scrollable feed](https://techcrunch.com/2026/07/10/a-new-app-hypertexting-turns-the-open-web-into-a-scrollable-social-media-like-feed/), turning the open web into a social-like experience -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **TikTok users are framing the diarrhoea parasite **Cyclospora outbreak in the US as a way to get “skinny for summer” 🫪 The **CDC** has reported **1,645 confirmed cases across 34 states** since May 1, with 141 hospitalisations. Videos joking about “Cyclospora skinny” and “the diarrhea diet” have spread through SkinnyTok-style communities. Health experts warn any weight loss is mostly water and can come with severe dehydration and lasting gut issues. TikTok Is Turning a Diarrhea-Causing Parasite Into a Weight Loss Hack: ‘Risking It All for the Cyclospora’: (https://www.vice.com/en/article/tiktok-is-turning-a-diarrhea-causing-parasite-into-a-weight-loss-hack-risking-it-all-for-the-cyclospora/) __________ **More WTF this week:** * **South African pro cyclist Willie Smit **was removed from a race [for wearing Meta’s smart glasses ](https://mashable.com/life/meta-smart-glasses-cyclist-disqualified) * **AI-generated influencers** are [flooding TikTok Shop](https://www.wsj.com/cmo-today/ai-videos-are-flooding-tiktok-shop-c86a88e0) * **Fitness influencers are being linked** to an [illegal steroid market on Telegram](https://www.theguardian.com/society/ng-interactive/2026/jul/12/fitness-influencers-linked-to-wellness-brand-helping-run-steroid-market-on-telegram) * **Telegram’s shortlinks domain** was [taken offline](https://techcrunch.com/2026/07/14/telegrams-shortlink-domain-is-back-online-after-day-long-suspension/) for a day. Its likely a single link using the shortener was in violation of US sanctions * **Plastic surgery influencers **are [becoming looksmaxxing watchdogs](https://www.hollywoodreporter.com/lifestyle/lifestyle-news/plastic-surgeons-looksmaxxers-trends-1236627252/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **YouTube **shared pro-tips on how to use **Shorts** to drive long-form channel growth… How to convert YouTube Shorts views into long-form channel growth: (https://blog.youtube/creator-and-artist-stories/youtube-related-videos-traffic-guide/) __________ **Also this week:** * **Sharing another creator's Reel **to your story can help increase their reach on Instagram, but it is not the primary way creators gain traction, [Adam Mosseri says](https://www.threads.com/@oncescuradu/post/Dau9AfNDPHw?xmt=AQG0HylA4SBRsdbcGFoK_BgfEe_EVd85Bv7Lb6Yhi3yzJg) * **Instagram Reels do not have a set "shelf life"** for recommendations, [Adam Mosseri says](https://www.threads.com/@oncescuradu/post/Dau7YUFDFPL?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ). While they are most frequently recommended in the first day or two after being posted, they can continue to be recommended long after that. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**25+ MILLION**“ — – **The number of global subscribers to Snapchat+ **and Snap’s other [subscription plans in 2026](https://newsroom.snap.com/checking-in-on-snapchat-plus?utm_id=97760_v0_s00_e0_tv4) __________ **More social stats:** * **IN VOGUE: **Madonna’s live video event for ‘Confessions II’ set a new TikTok record with [2.1 million](https://www.threads.com/@mattnavarra/post/DavMWNDCifw?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) global viewers * **QUIET TIME: **[55%](https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A) of Americans say they post less on social media Also: 53% are also more selective about who sees their posts, and 47% have deleted a social or messaging app due to stress or anxiety * **HARMFUL: **Eating disorder videos now appear in [one in nine](https://www.bbc.co.uk/news/articles/c5yzn2g0xw9o) teen-account recommendations on YouTube. * **CREATOR ECONOMY:** YouTube says creators added [$60 billion](https://blog.youtube/news-and-events/2025-us-youtube-impact-report/) to the US economy and supported 540,000+ jobs in 2025. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **When did social media stop being fun?** Maintaining an online presence [feels like work for 51% of Americans](https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A), rising to 60% among Gen Z. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/24878aec-2460-46db-9895-eac77aec8310/744601499_17972765796117490_4750639917538353799_n.jpg?t=1784041909) Follow image link: (https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A) Caption: __________ **Also charted this week:** * **INFLUENCED: **Who gets more [health advice from influencers](https://www.threads.com/@mattnavarra/post/DaxVBuvioSy?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A): men or women? * **WHO’S ONLINE: **Discord’s [US unique visitors by age](https://www.threads.com/@mattnavarra/post/DavM23TiqIT?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Music influencers are getting paid to promote songs — and they're not telling you: (https://www.npr.org/2026/07/13/nx-s1-5849926/influencers-paid-music-promotion) __________ **Also spotted this week…** * **Meta’s Oversight Board says** leading AI models might be restricting free expression as it tries to extend the company it emerged from. [[Engadget](https://www.engadget.com/2216274/the-oversight-board-says-leading-ai-models-might-be-restricting-free-expression/)] * **Google is using social media signals **to mask AI search click loss. [[Search Engine Journal](https://www.searchenginejournal.com/google-is-using-social-media-signals-to-mask-ai-search-click-loss/582227/)] * **Hacked Suno files show **the AI music startup scraped audio from YouTube Music, Deezer and Genius. [[404 Media](https://www.404media.co/hack-reveals-suno-ai-music-generator-scraped-youtube-deezer-and-genius/)] * **UK regulator Ofcom wants** social media platforms to stamp out scam ads or face big fines. [[The Independent](https://www.the-independent.com/tech/ofcom-meta-european-commission-tiktok-youtube-b3012545.html)] **…and Ofcom says** age checks are now being used at an “unprecedented scale” across social, dating, gaming sites and more. [[Mashable](https://mashable.com/life/ofcom-age-verification-law-report-update)] * **The European Commission is set** to ==propose age-appropriate social media restrictions for the EU after the summer. [====[The Verge](https://www.theverge.com/tech/964565/eu-children-social-media-online-safety-rules)====]== ==**…but the recommendations**==== in a new EU report are tougher than they look. [====[Politico](https://www.politico.eu/article/eu-new-take-on-social-media-is-tougher-than-it-looks/)====]== * **Bluesky has made **Toni Schneider its permanent CEO. [[Engadget](https://www.engadget.com/2212928/bluesky-official-ceo-toni-schneider/)] * **Meta is expanding** its Hyperion data centre from 2GW to 5GW capacity. [[Quartz](https://qz.com/meta-louisiana-hyperion-data-center-expansion-5-gigawatts-071326)] * **Sprout Social **is cutting 20% of its workforce. [[MarketWatch](https://www.marketwatch.com/story/sprout-social-to-cut-20-of-workforce-as-ai-fueled-tech-layoffs-continue-7e2b1b17)] * **Meta plans to hire **a top Amazon exec as it weighs spinning up its own cloud computing business** **[[WSJ](https://www.wsj.com/tech/meta-plans-to-hire-top-amazon-computing-executive-as-it-weighs-cloud-push-2166869b)] * **Disney is using a glitzy L.A. premiere **to court creators with Hollywood ambitions [[TubeFilter](https://www.tubefilter.com/2026/07/16/disney-created-in-la-premiere-conference-jon-youshaei/)] * **Trump Media ****plans to**** sell** instant access to 'market-moving' social posts by launching a Truth Social API** **[[BBC News](https://www.bbc.co.uk/news/articles/c79gw4lj89eo)] **New features and tests:** * **Snapchat has announced **a new partnership with Dick’s Sporting Goods to provide direct data insights into how Snapchat campaigns drive sales activity in Dick’s stores across the US. [[Social Media Today](https://www.socialmediatoday.com/news/snapchat-shares-data-with-dicks-sporting-goods/825255/)] * **Hinge users can now** get friends to hype them up on their profiles. [[Engadget](https://www.engadget.com/2215630/hinge-users-can-now-get-friends-to-hype-them-up-on-their-profiles/)] * **TikTok appears to be testing** Apple Pay integration. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/Da0IPrlCVz-?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Around 400 attendees gathered **in Maryland for three days of memes, philosophy and organised weirdness at **Vibecamp**. The event grew from ‘This Part of Twitter’, an undefined community shaped by Rationalism, AI and internet culture. Activities at the event included Twitter roleplay, AI fiction, metaethics debates and prolonged eye contact 😳 Welcome to Vibecamp, an IRL Gathering for the Terminally Online: (https://www.rollingstone.com/culture/culture-features/vibecamp-2026-gathering-for-extremely-online-1235592413/) __________ **Also worth a read:** * **From Twitter to X: **[20 Years of Memes, Movements and Hot Takes](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share) * **How Meta has spent weeks sowing confusion** [over the existence of its face recognition tech](https://www.wired.com/story/heres-the-truth-about-whether-metas-nametag-face-recognition-exists/) * **Will the social media ban be the death knell** of [teen style subculture or its revival?](https://www.vogue.com/article/will-the-social-media-ban-be-the-death-knell-of-teen-style-subculture-or-its-revival) * **‘Surveillance Chic’: **can Meta [make its smart glasses a viable fashion accessory?](https://www.ft.com/content/934c7699-30f7-4fb5-be53-d526eab22138) * **20 things social media algorithms do to your brain** [that you didn't agree to](https://qz.com/social-media-algorithms-why-you-feel-this-way#20-things-social-media-algorithms-do-to-your-brain-that-you-didnt-agree-to) * **Your next customer may discover your brand** [on TikTok before Google](https://searchengineland.com/customer-discover-brand-tiktok-before-google-482388) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Today is Emojipedia’s **World Emoji Day**! 🥳 To mark the event, here’s a look at 9 new(ish) emojis coming soon to your phone. **Unicode** is adding a **meteor, lighthouse, pickle, eraser, net **and** cracked smiling face emojis**. New left and right thumb signs are also planned. The update also separates comets from **meteors, cucumbers from pickles **and** butterfly colours.** They are set to launch in the **spring of 2027.** A sneak peek at nine new(ish) emoji on the way - 9to5Mac: (https://9to5mac.com/2026/07/15/a-sneak-peek-at-nine-newish-emoji-on-the-way/) - Meanwhile, congratulations to Distorted Face 🫪, the [most popular new emoji](https://blog.emojipedia.org/the-most-popular-new-emoji-of-2026-is/) of 2026! -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's everything worth knowing about this week. I'm off to rewatch my Sky News hit to check if I actually said “world-leading online safety” and "with a settings prompt," in the same sentence… — with a straight face. 😆 - View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwOGphZDdtem9xeWRob24zYWo0ZmFpYXBmcTNiMDRzZGxocjdtYnFxeSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/bC9czlgCMtw4cj8RgH/giphy.gif) [Season 9 Lol GIF by The Office] Caption: Gif by theoffice on Giphy - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/x-cleans-up-feed-meta-cancels-instagram-ai-images

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f95f8387-21a8-41c9-a6c5-584f86d5c005/Geekout_170726.jpg?t=1784219347) Caption: -------------------- -------------------- -------------------- ##### Hello Geeks The UK government has declared war on teen doomscrolling, and armed itself with a toggle. This week's big idea: a [social media curfew](https://www.theguardian.com/technology/2026/jul/14/uk-16-17-year-olds-midnight-social-media-curfew) for 16 and 17-year-olds. Midnight to 6am, apps like Instagram, TikTok and YouTube off by default. Autoplay and infinite scroll off too. Sounds bold. Then you read the small print. 🤦 It's a smoke alarm with a snooze button. Ministers called social media ["addictive"](https://www.gov.uk/government/news/new-social-media-curfews-and-crackdown-on-addictive-features-to-better-protect-16-and-17-year-olds-online) in their own announcement. The [EU says the same](https://www.euronews.com/next/2026/07/10/instagram-and-facebook-hook-users-with-addictive-design-commission-finds). A [US jury just agreed](https://www.npr.org/2026/03/25/nx-s1-5746125/meta-youtube-social-media-trial-verdict). Then they built a barrier a teen can switch off in about four seconds. It's NOT a curfew. It's a mildly annoying settings prompt dressed up as safety policy. Ellen Roome, whose 14-year-old son [Jools Sweeney](https://www.bbc.co.uk/news/articles/c79y9qnp340o) died in 2022 — a death she believes was linked to an online challenge — put it best: it's like "offering a 17-year-old a bottle of alcohol," left just out of reach, that "they can just drag it back in." Shadow UK education secretary Laura Trott called it a ["dog's dinner"](https://www.bbc.co.uk/news/articles/c982857nlrlo). She's not wrong. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c1d82ba-147b-4509-9a6d-7d112f0c94e4/image.png?t=1784292128) Follow image link: (https://www.bbc.co.uk/news/articles/c982857nlrlo) Caption: - Ministers also confirmed there'll be [no restrictions on VPNs](https://www.bbc.co.uk/news/articles/c982857nlrlo), pointing to research that says only 7 to 10% of teens use them. Cute. But make something forbidden and watch that number climb: when [Australia's ban went live](https://www.nbcnews.com/world/asia/australia-leader-defends-social-media-ban-teens-brag-staying-online-rcna248575), one VPN saw installs jumped 400% in a day. The real fix is boring: check age once at the door, not a hundred times at every app. That means leaning on Apple and Google, not a public scrap with Meta. And for parents who've lost children, with deaths linked to their social media use, the appearance of letting Meta off the hook is, understandably, a bitter pill to swallow. In trying to appease everyone, the government's annoyed everyone, and done next to nothing to actually keep teens safer online. **Sky News **invited me onto its flagship evening news programme to give my (very calm, may be slightly ranty) take on it 👇 - Tweet: (https://twitter.com/SkyNews/status/2077489165252309298) ##### **— Matt** ##### __________ ##### == 3 cool things… == * 🎯** The 5 mistakes quietly killing most social strategies →** Number 2 is the one I see constantly **→** [[Grab the free playbook](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0)] [ad] - * 🚀 **See blowing up on YouTube **_**before**_** it's obvious →** This tool tracks millions of videos with 30-min rank snapshots **→** [[See this week's breakouts](https://mostviewed.today/?utm_source=geekout&utm_medium=newsletter&utm_campaign=trial)] - * 🤪 **Love memes and weird viral videos?→ **You need this newsletter. Ryan Broderick's Garbage Day is genuinely one of my favourites **→ **[[Check it out](https://garbageday.email/)] -------------------- ###### SPONSORED ▶︎ FREE PLAYBOOK #### 5 Mistakes Quietly Killing Your Social Strategy 💀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba910163-0fea-4baa-a695-6d34036c6977/Geekout_-_Visuals__2000_x_1000_px___5_.png?t=1784224096) Follow image link: (https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) Caption: - Here's an uncomfortable one… Could a competitor publish your last 10 posts unchanged, just swap the logo? If you're not sure, that's your answer. AI didn't create the content noise problem. It just handed it a megaphone 😬 82% of teams now use AI for content, but only 32% have a clear audience to point it at. More output, less impact. **[This FREE playbook from Agorapulse ](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0)**breaks down the 5 mistakes that are silently killing your social strategy. And how to fix them: * 🎯 **Publishing without intent** — the 4-question scorecard that kills a weak post before it wastes a slot * 📊 **Confusing volume with strategy** — why 93% of pros already know posting more is a trap, and what to measure instead * 🤖 **Feeding AI the wrong context** — the exact "give it this, not that" list that stops your content sounding like everyone else's * ✏️ **Skipping the editorial filter** — the "killer test" one question that separates a real post from noise * 🔁 **Scaling what doesn't work** — how to spot a lucky spike before you pour budget into repeating it Plus a **30-minute strategy audit** and **4 ready-to-use templates.** **Steal all 5 fixes,** before your next content review → [**Get the Playbook**](https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) **Send me the Playbook →** (https://social.agorapulse.com/ai-content-trap-social-media-playbook-2026?utm_campaign=en-ebook-ai-content-trap-202606&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD000010BeEPQA0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram and Facebook will likely require a redesign after EU rules they’re ‘addictive’: (https://www.theverge.com/policy/963872/meta-eu-addictive-design-200b-fine-risk-digital-services-act-dsa) 2. **Meta removes Instagram’s AI remix option** after backlash [[UN-MIXING](https://www.businessinsider.com/instagram-ai-feature-public-profile-opt-out-privacy-deepfake-backlash-2026-7)] 3. **X tweaks its algorithm** to make the feed feel less hostile [[SANITIZING](https://techcrunch.com/2026/07/13/x-just-tweaked-its-algorithm-to-make-it-more-friendly-less-battleground/)] 4. **TikTok faces child safety probe** in the UK over age verification failures [[RULE-BREAKING](https://www.theguardian.com/technology/2026/jul/16/tiktok-uk-investigation-ofcom-child-protection-self-harm-suicide)] 5. **UK govern****ment proposes social media curfew **for teens aged 16 and 17** **[[RESTRICTING](https://www.bbc.co.uk/news/articles/c982857nlrlo)] -------------------- ###### GEEKOUT FAV ▶︎ TOP NEWSLETTER #### The newsletter I read to make sense of it all 🗑️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34f99990-8980-4aef-b77f-15c93dfba6ca/gd_promo__1_.jpg?t=1784221489) [Garbage Day Newsletter Logo] Follow image link: (https://garbageday.email) Caption: - **Every week in Geekout I tell you **_**what**_** the platforms shipped…** [**Garbage Day**](https://garbageday.email)** **tells you _why the internet feels the way it does_ underneath all of it. **It's the award-winning newsletter** from tech reporter Ryan Broderick. **Three times a week (give or take), **he crams as much internet junk as possible into one email so you don't have to go hunting for it. **Memes, weird viral videos, internet drama**, whatever the heck is happening with AI, it's all there. **If your job is social, this is the context that makes the news land. **It's genuinely one of my top 5 newsletters, and one of the few I read start to finish. **Make your inbox a little less professional **and remember what it was like to have fun online again. ↪︎** **[**Check out Garbage Day, it's free**](https://garbageday.email) 🗑️ **Get Garbage Day** (https://garbageday.email) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **X gets an actually very good birthday present** X just tweaked its algorithm to make it more friendly, less battleground : (https://techcrunch.com/2026/07/13/x-just-tweaked-its-algorithm-to-make-it-more-friendly-less-battleground/) Since he took over Twitter and renamed it X, we’ve got used to Elon Musk making the platform worse. In the era of Elon, we’ve seen a ramping up division, not least by prominently promoting his own political views, trying to shape Grok in his own image, practically shrugging his shoulders at non-consensual nude AI images, and taking a nonchalant attitude to any government wanting to regulate X. But now it seems the platform has done something against the grain and genuinely good for its humanity. X has tweaked its algorithm to make the feed feel less hostile by showing more mutual follows. Instead of seeing content that makes your blood boil, you’ll see more of the stuff you’re actually interested in. As TechCrunch notes, _“the change may not drastically revamp the site’s user experience, but may make X feel a little bit more like a community rather than a torrent of disparate voices shouting into the digital abyss.”_ And that, for me, has been the core problem on X for too long. It has long incentivised sharing extreme views, because they’re what get people talking, and thus get your posts to actually show up in the users’ feeds. The result is that the politicians and journalists who still for some reason use X as a barometer of public opinion believe fringe political views are more popular than they are. The platform’s ability to shift the [Overton Window](https://en.wikipedia.org/wiki/Overton_window) and make more extreme ideas more acceptable must surely have been part of Elon’s reason for buying it. He has long presented his own beliefs as being critical to the future of humanity. But at some point logging onto an argument machine every day stops being fun for users. In the week that Twitter/X [turned 20 years old](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share), it’s good that the platform might be getting an little of its old utility back. …but Elon being Elon, I wouldn’t bet on it staying that way. That guy just loves the drama too much. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d40a6952-6983-43eb-9e0a-188d1283619c/image.png?t=1784282199) [Screenshot of Meta's new alerts that notidy parents about their teen\s suicide or self-harm chats with Meta AI] Follow image link: (https://www.socialmediatoday.com/news/meta-ai-adds-additional-safety-measures/825490/) Caption: '[Image: Meta] * **Meta AI** will now [alert parents about teens’ suicide or self-harm chats](https://www.socialmediatoday.com/news/meta-ai-adds-additional-safety-measures/825490/) and is developing emergency-service alerts for users at imminent risk * **...Also, **Meta says teen chats will [default to 13+ safety settings](https://about.fb.com/news/2026/07/keeping-parents-informed-teens-distress-conversations-meta-ai/), blocking sexual, romantic and other sensitive responses. * **Instagram** and **Facebook** have expanded AI [translation for Reels](https://www.socialmediatoday.com/news/instagram-reels-adds-more-ai-translations/825258/) into more languages * **Meta**’s new invisible AI image watermark becomes [much less effective](https://www.reuters.com/business/meta-ai-image-detector-fails-identify-some-its-own-cropped-ai-images-reuters-2026-07-10/) if an image is heavily cropped, tests show * **Meta **has [asked Apple](https://appleinsider.com/articles/26/07/13/facebook-demands-airpods-like-pairing-for-its-glasses-and-headsets) to let its devices pair across a user’s iPhones and iPads, like Apple’s own AirPods do * **Meta **has been accused of [using biased AI targeting](https://www.theverge.com/tech/965486/meta-lawsuit-former-employees-ai-layoffs) for mass layoffs. The company denies this **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8efcea1-7757-4847-8018-8f5f947a8769/Screenshot_2026-07-17_at_11.10.49.png?t=1784283062) [Screenshot of Instagram's 'Timestamps' for stories feature for Instagram Plus subscribers] Follow image link: (https://www.threads.com/@jonahmanzano/post/DaxpyOfCQnN?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) Caption: [Image: Meta] * **Instagram** has added [timestamps](https://www.threads.com/@jonahmanzano/post/DaxpyOfCQnN?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) for when people viewed your Stories. But only if you’re an Instagram Plus subscriber * **Instagram** looks set to [charge for AI features](https://www.socialmediatoday.com/news/instagram-will-charge-for-ai-access/825021/) in the future as Adam Mosseri says they’re “very expensive” to run * **Instagram **now lets you add an [AI creator label](https://www.threads.com/@mattnavarra/post/DavOWpmitUr?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) to your profile * **Instagram** has added new ‘Fill in the Blank’ [profile banner](https://www.threads.com/@jonahmanzano/post/Da0BAaSiRco?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw) * **Instagram Edits** is getting [font importing](https://www.threads.com/@mattnavarra/post/Da3EojGCj4z?xmt=AQG0HylA4SBRsdbcGFoK_BgfEe_EVd85Bv7Lb6Yhi3yzJg), song lyrics, plus video effect search on iOS **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8ba0582f-24c1-4938-b9bb-540b28ab3591/image.png?t=1784283247) [Screenshot of Threads' Community Flair feature] Follow image link: (https://www.socialmediatoday.com/news/threads-adds-flair-tags-for-community-posts/825257/) Caption: [Image: Meta] * **Threads has introduced **[flair tags](https://www.socialmediatoday.com/news/threads-adds-flair-tags-for-community-posts/825257/) to make Communities more useful * **Threads** is teasing a redesigned layout for the [Activity tab](https://www.threads.com/@theahmedghanem/post/DavHdqBDMjb?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) * **ChatGPT** is back on **WhatsApp** in the EU after the European Commission ordered Meta to [reinstate](https://the-decoder.com/chatgpt-returns-to-whatsapp-in-europe-after-eu-forces-meta-to-open-the-door-to-rival-ai-bots/) competitors for free * **WhatsApp** is working on a new Android homescreen widget for [recording voice notes](https://wabetainfo.com/whatsapp-refines-its-home-screen-widget-for-voice-messages/) * **WhatsApp** is developing [birthday reminders](https://wabetainfo.com/whatsapp-is-developing-a-feature-for-birthday-reminders/) based on dates already saved in your phone’s contacts * **WhatsApp** is building its own [encrypted cloud backups](https://wabetainfo.com/whatsapp-is-developing-its-backup-cloud-provider-for-ios/) for iOS, as an alternative to iCloud. Up to 2GB would be free, with 50GB for 99 cents per month * **WhatsApp **is rolling out support for a [second account](https://wabetainfo.com/whatsapp-is-rolling-out-multi-account-for-the-android-business-app/) in the Android Business beta app * **WhatsApp** Channels could soon let admins [pin key updates](https://wabetainfo.com/whatsapp-is-testing-a-feature-to-pin-channel-updates-on-ios/) * **WhatsApp** is rolling out [notifications](https://wabetainfo.com/whatsapp-is-rolling-out-notifications-for-pinned-messages/) when someone pins a message in a chat or group * **WhatsApp** usernames are [starting to become useable](https://wabetainfo.com/whatsapp-is-gradually-rolling-out-the-full-username-feature/), with some users being able to contact new people + businesses with sharing their number **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/79703797-e319-40ad-8466-53b9044602aa/image.png?t=1784283402) [Screenshot of X's 'Boost' option for posts] Follow image link: (https://www.socialmediatoday.com/news/x-offers-mention-boosts-to-premium-business-subscribers/825370/) Caption: [Image: X] * **X **now lets brands [boost posts](https://www.socialmediatoday.com/news/x-offers-mention-boosts-to-premium-business-subscribers/825370/) that mention them * **The EU** has given Elon Musk’s X six months to [prove it can be more transparent](https://www.reuters.com/business/eu-accepts-action-plan-by-elon-musks-x-become-more-transparent-2026-07-15/) and follow its digital rules * **Twitter / X** turned [20 years old](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share) this week. And now I feel old * **xAI **is suing a Grok user over [alleged CSAM deepfakes](https://thenextweb.com/news/xai-sues-grok-user-csam-terms-of-service), in a test of who is responsible for what AI makes * **Elon Musk **says **X** will open-source its [entire codebase](https://www.theverge.com/ai-artificial-intelligence/965937/elon-musk-says-xs-codebase-will-be-made-open-source) * **X** is testing a new profile UI with [different CTA buttons](https://www.threads.com/@oncescuradu/post/Dano68hDMPz?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ): Mention and Message **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fed926a2-0cef-4ca5-bc17-3815dec6ea0d/image.png?t=1784283945) [Screenshot of App Store listing for TikTok's 'Whee' app on iOS] Follow image link: (https://x.com/MattNavarra/status/2077691099917726037) Caption: * **TikTok** has quietly revamped its failed [Instagram rival app Whee](https://x.com/MattNavarra/status/2077691099917726037) as ‘TikTok Chat’, shifting the focus from photo sharing to messaging * **TikTok** ==is rolling out a ====[new pilot program](https://www.businessinsider.com/tiktok-shop-is-testing-a-managed-services-business-in-us-2026-7)==== where it will run most Shop operations for some sellers in the U.S., if they pay $10,000 + commission fees== * **TikTok** signed a [global content deal](https://newsroom.tiktok.com/tiktok-nba-and-wnba-announce-global-partnership?lang=en) with the **NBA** and **WNBA**, combining game highlights, creator access, live-game discovery and new advertiser opportunities * **TikTok** has [defended its child safety controls](https://www.cnbc.com/2026/07/14/tiktok-social-media-safety-measures-teens-bans-eu.html) as pressure from the EU builds * **An inquest **has been [reopened](https://www.theguardian.com/media/2026/jul/16/inquest-death-jools-sweeney-tiktok-blackout-challenge-social-media) into the death of 14-year-old boy after a ‘**TikTok** blackout challenge’ * **TikTok** Shop now shows UK-based sellers exactly [what drives product sales](https://www.socialmediatoday.com/news/tiktok-sellers-in-the-uk-get-improved-insights/825256/) * **TikTok **Shop is [banning AI voices](https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm) from shopping livestreams * **TikTok** now lets artists [upload original music](https://www.threads.com/@jonahmanzano/post/Daz7EqLCbgx?xmt=AQG0H3HySgXcG-LE0JF5NXp72Dp8EbcrQzA874FQ--DMMg) directly within the app * **TikTok** has been spotted offering ‘[Songs of LIVE](https://www.threads.com/@jonahmanzano/post/Daz9nLYiQXQ?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw)’ a gift feature for creators **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9051293d-67ab-4178-bb4e-a56aa19e5ff3/ai_generated_75e0c7712644c610.png?t=1784285205) [a 2:1 image that depicts all of the following stories, with the logos of each platform featured in the image: LinkedIn has been pressed to do more to tackle online stalking after a jailed offender’s account has remained online Reddit is starting to qu] Caption: [Image: Beehiiv AI] * **LinkedIn **has been [pressed to do more](https://businesscloud.co.uk/news/online-stalking-victim-pens-open-letter-to-linkedin/) to tackle online stalking after a jailed offender’s account has remained online * **Reddit **is starting to question whether its AI data deals [hurt its ads business](https://digiday.com/marketing/reddit-questions-if-ai-data-deals-could-hurt-its-ad-business/) * **Google **Image Search is becoming a [Pinterest-style discovery feed](https://techcrunch.com/2026/07/14/google-images-gets-a-pinterest-like-redesign-focused-on-discovery/) * **Telegram** has added a [rich text editor](https://telegram.org/blog/communities-editor-invisible-messages), communities, ephemeral messages in groups, and improved GIF search * **YouTube **has [appealed](https://thenextweb.com/news/youtube-appeals-social-media-addiction-verdict) a landmark Los Angeles verdict over alleged social media addiction harms. * **YouTube **now lets creators in its Partner Program package video playlists as shows with [seasons and episodes](https://mashable.com/tech/youtube-creators-playlists-shows-episodes) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube** is rolling out its ‘Ask YouTube’ AI [search tool](https://x.com/nealmohan/status/2075622357713256553) more widely on the web in the US. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a260df93-5a5d-45e6-b8ef-2c592e5b0577/Ask_YouTube.jpg?t=1784241809) Follow image link: (https://x.com/nealmohan/status/2075622357713256553) Caption: __________ ##### Also spotted this week… * **Meta** is [opening up its ads MCP server](https://developers.facebook.com/blog/post/2026/07/16/meta-ads-mcp-server/) to all developers, making its ads tools easier for AI agents to use * **Meta** will start [charging businesses for its AI agent](https://www.techtimes.com/articles/320787/20260716/meta-business-agent-billing-starts-aug-1-free-test-window-ends-days.htm) across WhatsApp, Instagram and Messenger from August 1. * **X** Ads are getting Grok integration for [creating and managing campaigns](https://www.socialmediatoday.com/news/x-adds-grok-powered-insights-to-ads-manager/825497/) * **X** is using Grok to [crack down on engagement bait ](https://www.socialmediatoday.com/news/x-updates-its-engagement-bait-detection/825495/)and stolen content, redirecting more than $1m to original creators * **Google** now lets you [star in your own AI videos](https://techcrunch.com/2026/07/16/google-vids-now-lets-you-star-in-your-own-ai-videos/). Google is adding custom digital avatars to Vids, built from a user’s selfie and voice recording * **YouTube** is testing an [AI-powered Studio Insights revamp ](https://www.socialmediatoday.com/news/youtube-refreshes-studio-and-updates-video-guidance/825496/)with smarter performance, content and audience loyalty data * **YouTube **clarified which which [AI slop it will de-monetise](https://www.tubefilter.com/2026/07/13/youtube-inauthentic-content-monetization-policy-update/) as it renames its ‘Inauthentic Content’ policy to ‘Generic and Repetitive Content’ * **Agentio** is bringing AI-powered [creator ad matching](https://www.tubefilter.com/2026/07/14/agentio-creator-advertising-marketing-meta-facebook-instagram/) to Meta. Brands can now use its platform to plan and launch creator ads across **Facebook **and **Instagram** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- Earlier this week, I explained to **BBC News** how audiences [respond to rivalry without hostility](https://www.bbc.co.uk/news/articles/cz9l8pzxv7vo), after England’s** Jude Bellingham** and Norway’s **Erling Haaland** became the World Cup's top bromance. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ed3ae48-a0d8-4ab9-9d1f-ee22902b3636/Matt_Navarra_-_BBC_News_-_Square.jpg?t=1784281241) Follow image link: (https://www.bbc.co.uk/news/articles/cz9l8pzxv7vo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/591c8793-663d-4697-85a8-b5f8269eff0b/Rangel160726.jpg?t=1784241371) Follow image link: (https://www.linkedin.com/posts/jrangel_paid-social-teams-our-q4-budget-is-only-activity-7483174841953472512-4BiG/) Caption: -- __________ - Instagram: (https://www.instagram.com/p/DaxjBchjuxg/?img_index=1) - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8b3556db-b615-4038-9c02-486ca09c5050/Screenshot_2026-07-16_at_23.37.22.jpg?t=1784241507) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-theyre-told-to-activity-7481361748445560832-CM4z/) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Victoria Beckham **managed to become a World Cup sensation this week… by doing nothing. Her (non-)response to an England goal went viral… - Tweet: (https://twitter.com/archer_rs/status/2076301005415743621) - __________ - Tweet: (https://twitter.com/itsalawyerslife/status/2077353744203751722) - But at least some people could relate to her behaviour…! - Tweet: (https://twitter.com/Telegraph/status/2076939902688559201) - __________ - How ‘unbothered’ Victoria Beckham became one of the World Cup’s biggest memes: (https://www.theguardian.com/media/2026/jul/13/how-unbothered-victoria-beckham-became-one-of-the-world-cups-biggest-memes) __________ **Also viral this week:** * How **Erling Haaland **became the [most viral player](https://www.theguardian.com/football/2026/jul/10/erling-haaland-most-viral-player-world-cup-norway) of the World Cup -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Ahead of Norway vs England, **Norwegian Air** publicly challenged **British Airways** to a one-day Instagram logo swap. The first post took around 30 minutes from idea to publishing. **Rachel Karten **has taken a deep dive in her newsletter. Some fun insights: * **Norwegian pre-made both winning and losing posts** so it could react instantly after the match. * The campaign generated **25m views, 1.5m+ reactions** and **55K comments**. * Norwegian later **turned the attention into a promotion**, which it said performed well * Read the full story 👇 My favorite World Cup social moment: (https://www.linkinbio.news/p/norwegian-world-cup-logo-social-media) __________ **Advertisers say Meta’s AI ad tools** are creating brand chaos… Advertisers and agency executives told **Business Insider** that AI errors are becoming routine. Reported problems include altered products, garbled text, twisted limbs and unwanted creative changes. Some advertisers claim bugs have switched AI enhancements on without approval 😮 **Meta** says its tools can make mistakes and advertisers must review every output. Well yeah, but at some point, you might as well just have humans more involved from the start! Meta's AI advertising dreams have become a nightmare for brands: (https://www.businessinsider.com/metas-ai-ads-push-causes-chaos-for-brands-2026-7) __________ **More brand news and views:** * How brands like** Doordash** and **Coors Light **are [embedding themselves in World Cup hype](https://www.marketingbrew.com/stories/reddit-world-cup-advertising) on Reddit * **Unilever** is using AI to [manage campaigns](https://digiday.com/marketing/to-manage-300000-creators-unilever-automates-everything-but-the-relationship/) with 300,000 creators * Why **FIFA **and **YouTube **are [betting big on creators](https://mashable.com/life/fifa-youtube-creators-world-cup-ishowspeed) this World Cup -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"…It is not that hard to build a token incinerator…"“ — – **Instagram boss Adam Mosseri **on Meta [cutting back](https://www.businessinsider.com/adam-mosseri-instagram-ai-costs-2026-7) on its “silly” AI overspend __________ **Also quoted this week:** _“I don’t think we should filter out AI content… I think we should let you know if content is AI content or not.”_ **- Instagram boss Adam Mosseri **thinks [users should be in control](https://www.theverge.com/tech/963961/instagram-adam-mosseri-ai-feed-filters) of whether their feed is full of AI content or not __________ _“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We've heard the feedback that this feature missed the mark, so it's no longer available." _ **- Meta **[explains its removal](https://www.businessinsider.com/instagram-ai-feature-public-profile-opt-out-privacy-deepfake-backlash-2026-7) of the tool I called “creepy” in last week’s Geekout -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Reelful **uses AI to turn your camera-roll clips into ready-made social videos Just describe the story, upload photos and videos, then record a 30-second voice sample. The app writes a script, adds captions, music and voiceover, then assembles the edit. It can also animate still photos into AI-generated video clips. You can then refine the result by chatting with Reelful to change scripts, soundtracks or scenes Reelful's AI turns your camera roll into short-form videos for social media: (https://techcrunch.com/2026/07/15/reelfuls-ai-turns-your-camera-roll-into-short-form-videos-for-social-media/) __________ **Also this week:** * **HyperTexting **lets you follow websites, blogs, newsletters and podcasts [in a scrollable feed](https://techcrunch.com/2026/07/10/a-new-app-hypertexting-turns-the-open-web-into-a-scrollable-social-media-like-feed/), turning the open web into a social-like experience -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **TikTok users are framing the diarrhoea parasite **Cyclospora outbreak in the US as a way to get “skinny for summer” 🫪 The **CDC** has reported **1,645 confirmed cases across 34 states** since May 1, with 141 hospitalisations. Videos joking about “Cyclospora skinny” and “the diarrhea diet” have spread through SkinnyTok-style communities. Health experts warn any weight loss is mostly water and can come with severe dehydration and lasting gut issues. TikTok Is Turning a Diarrhea-Causing Parasite Into a Weight Loss Hack: ‘Risking It All for the Cyclospora’: (https://www.vice.com/en/article/tiktok-is-turning-a-diarrhea-causing-parasite-into-a-weight-loss-hack-risking-it-all-for-the-cyclospora/) __________ **More WTF this week:** * **South African pro cyclist Willie Smit **was removed from a race [for wearing Meta’s smart glasses ](https://mashable.com/life/meta-smart-glasses-cyclist-disqualified) * **AI-generated influencers** are [flooding TikTok Shop](https://www.wsj.com/cmo-today/ai-videos-are-flooding-tiktok-shop-c86a88e0) * **Fitness influencers are being linked** to an [illegal steroid market on Telegram](https://www.theguardian.com/society/ng-interactive/2026/jul/12/fitness-influencers-linked-to-wellness-brand-helping-run-steroid-market-on-telegram) * **Telegram’s shortlinks domain** was [taken offline](https://techcrunch.com/2026/07/14/telegrams-shortlink-domain-is-back-online-after-day-long-suspension/) for a day. Its likely a single link using the shortener was in violation of US sanctions * **Plastic surgery influencers **are [becoming looksmaxxing watchdogs](https://www.hollywoodreporter.com/lifestyle/lifestyle-news/plastic-surgeons-looksmaxxers-trends-1236627252/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **YouTube **shared pro-tips on how to use **Shorts** to drive long-form channel growth… How to convert YouTube Shorts views into long-form channel growth: (https://blog.youtube/creator-and-artist-stories/youtube-related-videos-traffic-guide/) __________ **Also this week:** * **Sharing another creator's Reel **to your story can help increase their reach on Instagram, but it is not the primary way creators gain traction, [Adam Mosseri says](https://www.threads.com/@oncescuradu/post/Dau9AfNDPHw?xmt=AQG0HylA4SBRsdbcGFoK_BgfEe_EVd85Bv7Lb6Yhi3yzJg) * **Instagram Reels do not have a set "shelf life"** for recommendations, [Adam Mosseri says](https://www.threads.com/@oncescuradu/post/Dau7YUFDFPL?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ). While they are most frequently recommended in the first day or two after being posted, they can continue to be recommended long after that. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**25+ MILLION**“ — – **The number of global subscribers to Snapchat+ **and Snap’s other [subscription plans in 2026](https://newsroom.snap.com/checking-in-on-snapchat-plus?utm_id=97760_v0_s00_e0_tv4) __________ **More social stats:** * **IN VOGUE: **Madonna’s live video event for ‘Confessions II’ set a new TikTok record with [2.1 million](https://www.threads.com/@mattnavarra/post/DavMWNDCifw?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) global viewers * **QUIET TIME: **[55%](https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A) of Americans say they post less on social media Also: 53% are also more selective about who sees their posts, and 47% have deleted a social or messaging app due to stress or anxiety * **HARMFUL: **Eating disorder videos now appear in [one in nine](https://www.bbc.co.uk/news/articles/c5yzn2g0xw9o) teen-account recommendations on YouTube. * **CREATOR ECONOMY:** YouTube says creators added [$60 billion](https://blog.youtube/news-and-events/2025-us-youtube-impact-report/) to the US economy and supported 540,000+ jobs in 2025. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **When did social media stop being fun?** Maintaining an online presence [feels like work for 51% of Americans](https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A), rising to 60% among Gen Z. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/24878aec-2460-46db-9895-eac77aec8310/744601499_17972765796117490_4750639917538353799_n.jpg?t=1784041909) Follow image link: (https://www.threads.com/@mattnavarra/post/DavUlQ5CuRc?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A) Caption: __________ **Also charted this week:** * **INFLUENCED: **Who gets more [health advice from influencers](https://www.threads.com/@mattnavarra/post/DaxVBuvioSy?xmt=AQG0izPCzmdp-zGKBKBwF3BVeguJ6m9LLgPpLG_ueAKk5A): men or women? * **WHO’S ONLINE: **Discord’s [US unique visitors by age](https://www.threads.com/@mattnavarra/post/DavM23TiqIT?xmt=AQG0FTDf7PsgHth1r0mFtPFy8Vs28dn9bD8wjBtB9NXWcQ) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Music influencers are getting paid to promote songs — and they're not telling you: (https://www.npr.org/2026/07/13/nx-s1-5849926/influencers-paid-music-promotion) __________ **Also spotted this week…** * **Meta’s Oversight Board says** leading AI models might be restricting free expression as it tries to extend the company it emerged from. [[Engadget](https://www.engadget.com/2216274/the-oversight-board-says-leading-ai-models-might-be-restricting-free-expression/)] * **Google is using social media signals **to mask AI search click loss. [[Search Engine Journal](https://www.searchenginejournal.com/google-is-using-social-media-signals-to-mask-ai-search-click-loss/582227/)] * **Hacked Suno files show **the AI music startup scraped audio from YouTube Music, Deezer and Genius. [[404 Media](https://www.404media.co/hack-reveals-suno-ai-music-generator-scraped-youtube-deezer-and-genius/)] * **UK regulator Ofcom wants** social media platforms to stamp out scam ads or face big fines. [[The Independent](https://www.the-independent.com/tech/ofcom-meta-european-commission-tiktok-youtube-b3012545.html)] **…and Ofcom says** age checks are now being used at an “unprecedented scale” across social, dating, gaming sites and more. [[Mashable](https://mashable.com/life/ofcom-age-verification-law-report-update)] * **The European Commission is set** to ==propose age-appropriate social media restrictions for the EU after the summer. [====[The Verge](https://www.theverge.com/tech/964565/eu-children-social-media-online-safety-rules)====]== ==**…but the recommendations**==== in a new EU report are tougher than they look. [====[Politico](https://www.politico.eu/article/eu-new-take-on-social-media-is-tougher-than-it-looks/)====]== * **Bluesky has made **Toni Schneider its permanent CEO. [[Engadget](https://www.engadget.com/2212928/bluesky-official-ceo-toni-schneider/)] * **Meta is expanding** its Hyperion data centre from 2GW to 5GW capacity. [[Quartz](https://qz.com/meta-louisiana-hyperion-data-center-expansion-5-gigawatts-071326)] * **Sprout Social **is cutting 20% of its workforce. [[MarketWatch](https://www.marketwatch.com/story/sprout-social-to-cut-20-of-workforce-as-ai-fueled-tech-layoffs-continue-7e2b1b17)] * **Meta plans to hire **a top Amazon exec as it weighs spinning up its own cloud computing business** **[[WSJ](https://www.wsj.com/tech/meta-plans-to-hire-top-amazon-computing-executive-as-it-weighs-cloud-push-2166869b)] * **Disney is using a glitzy L.A. premiere **to court creators with Hollywood ambitions [[TubeFilter](https://www.tubefilter.com/2026/07/16/disney-created-in-la-premiere-conference-jon-youshaei/)] * **Trump Media ****plans to**** sell** instant access to 'market-moving' social posts by launching a Truth Social API** **[[BBC News](https://www.bbc.co.uk/news/articles/c79gw4lj89eo)] **New features and tests:** * **Snapchat has announced **a new partnership with Dick’s Sporting Goods to provide direct data insights into how Snapchat campaigns drive sales activity in Dick’s stores across the US. [[Social Media Today](https://www.socialmediatoday.com/news/snapchat-shares-data-with-dicks-sporting-goods/825255/)] * **Hinge users can now** get friends to hype them up on their profiles. [[Engadget](https://www.engadget.com/2215630/hinge-users-can-now-get-friends-to-hype-them-up-on-their-profiles/)] * **TikTok appears to be testing** Apple Pay integration. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/Da0IPrlCVz-?xmt=AQG0WGZLsgCb423Q4aawLwermZonCIpI-w77edYasvaMkw)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Around 400 attendees gathered **in Maryland for three days of memes, philosophy and organised weirdness at **Vibecamp**. The event grew from ‘This Part of Twitter’, an undefined community shaped by Rationalism, AI and internet culture. Activities at the event included Twitter roleplay, AI fiction, metaethics debates and prolonged eye contact 😳 Welcome to Vibecamp, an IRL Gathering for the Terminally Online: (https://www.rollingstone.com/culture/culture-features/vibecamp-2026-gathering-for-extremely-online-1235592413/) __________ **Also worth a read:** * **From Twitter to X: **[20 Years of Memes, Movements and Hot Takes](https://www.nytimes.com/2026/07/15/technology/twitter-x-20-years.html?unlocked_article_code=1.x1A.IXQW.RvGqsmVfbfCw&smid=url-share) * **How Meta has spent weeks sowing confusion** [over the existence of its face recognition tech](https://www.wired.com/story/heres-the-truth-about-whether-metas-nametag-face-recognition-exists/) * **Will the social media ban be the death knell** of [teen style subculture or its revival?](https://www.vogue.com/article/will-the-social-media-ban-be-the-death-knell-of-teen-style-subculture-or-its-revival) * **‘Surveillance Chic’: **can Meta [make its smart glasses a viable fashion accessory?](https://www.ft.com/content/934c7699-30f7-4fb5-be53-d526eab22138) * **20 things social media algorithms do to your brain** [that you didn't agree to](https://qz.com/social-media-algorithms-why-you-feel-this-way#20-things-social-media-algorithms-do-to-your-brain-that-you-didnt-agree-to) * **Your next customer may discover your brand** [on TikTok before Google](https://searchengineland.com/customer-discover-brand-tiktok-before-google-482388) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Today is Emojipedia’s **World Emoji Day**! 🥳 To mark the event, here’s a look at 9 new(ish) emojis coming soon to your phone. **Unicode** is adding a **meteor, lighthouse, pickle, eraser, net **and** cracked smiling face emojis**. New left and right thumb signs are also planned. The update also separates comets from **meteors, cucumbers from pickles **and** butterfly colours.** They are set to launch in the **spring of 2027.** A sneak peek at nine new(ish) emoji on the way - 9to5Mac: (https://9to5mac.com/2026/07/15/a-sneak-peek-at-nine-newish-emoji-on-the-way/) - Meanwhile, congratulations to Distorted Face 🫪, the [most popular new emoji](https://blog.emojipedia.org/the-most-popular-new-emoji-of-2026-is/) of 2026! -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's everything worth knowing about this week. I'm off to rewatch my Sky News hit to check if I actually said “world-leading online safety” and "with a settings prompt," in the same sentence… — with a straight face. 😆 - View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwOGphZDdtem9xeWRob24zYWo0ZmFpYXBmcTNiMDRzZGxocjdtYnFxeSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/bC9czlgCMtw4cj8RgH/giphy.gif) [Season 9 Lol GIF by The Office] Caption: Gif by theoffice on Giphy - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/x-cleans-up-feed-meta-cancels-instagram-ai-images

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/859e1f6f-0fc5-482f-a311-a5a54b79cacc/Geekout_100726-1.jpg?t=1783681927) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** It’s been a big week of AI updates. Most of it was Meta being…well… Meta. Its new **[Muse Image model](https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/)****, **launched earlier this week, can now paste other Instagram users into AI-generated photos — you just @ them — and your public snaps are fair game _unless_ you go trawling through your settings to opt-out. 🙄 Then there are Meta’s incoming ["](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a)**[super sensing](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a)**[" glasses](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a) that record and capture everything all day long, a now confirmed **[facial recognition](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/)**** **feature for its Ray-Ban smart glasses, and a patent for a new wearable that **[tracks your emotions and watches you take your meds](https://www.404media.co/meta-patents-ai-device-that-tracks-your-emotions-watches-you-take-your-meds/)**. In summary: Meta just cannot stop being… creepy af. Which is a shame, because AI is extremely useful when it’s not being deployed like a device in a Black Mirror episode with a cheerful gradient logo. Case in point: I've spent the week down a full vibe-coding rabbit hole, building daft little tools to run Geekout. OpenAI reached out to offer me early pre-launch access to its new ChatGPT for Work tool last week — and in a few days, it helped me build my own **Geekout Intelligence Suite**: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/353f855f-d823-4730-adc1-f88f87b61f13/Screenshot_2026-07-10_at_13.35.07.png?t=1783686923) [Screenshot of Geekout AI Suite] Caption: - A few of the powertools I built: * 🚨 **Geekout News Alert Radar** — scans every source I follow each morning and ranks the day's social stories by momentum, so I catch the big one before anyone's written it up - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9fe1985a-fa9e-473e-abaf-14ebf3e594fa/Screenshot_2026-07-10_at_12.09.32.png?t=1783682003) [Geekout Trending News Tool Screenshot] Caption: - * ✨** Geekout Subject Line Grader** — grades every draft subject line against years of my real Beehiiv open-rate data, spots the winning formula, and predicts the top performer before I send - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4890a715-a196-4f53-ba00-b4150a86aa89/Screenshot_2026-07-10_at_12.07.44.png?t=1783682062) [Geekout Drafting Tools Screenshot] Caption: - * **💰 Geekout Deals Pipeline Radar** — reads my sponsor threads in Gmail and reconciles them against Xero, so it always knows which deals are pitched, agreed, invoiced and paid - * 📈** Geekout Sponsor Report Generator** — turns raw Beehiiv click data into a polished, client-ready PDF performance report the moment a placement ends - * **⭐️ Geekout VIP Subscriber Alerts** — taps the Beehiiv API and pings me the second someone notable joins — a big brand, an agency, the odd person from Meta itself 👀 I may package these up as ChatGPT and Claude Skills you can download, drop into your own workflows, and point at your own data. Interested? Hit reply and tell me which one you’d want first. Right — Coming up in this week’s Geekout: * 🤬** Meta's Muse Image sparks a privacy revolt** — opt-out by default, because of course - * 📉** Google Search's shiny new tool for social teams** — actually useful - * 🔢** View counts on Facebook posts are now a thing **— next stop, Instagram? - * 🚫** TikTok, locked until you've walked 3,000 steps** — there's a new app for that Let’s get into it! **— Matt** __________ ##### == 3 cool things == 👀 **I got early access to this wild new AI for social teams** → The first AI that didn't make me rewrite everything → [Get Early Access Invite](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)*[ ](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)(limited spots) - 💰 **Stop guessing creator collab rates** → 7 key factors. 2 real-world formulas. 2026 benchmarks. Free → [Grab the Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)* - 🤫 **The newsletter I quietly STEAL smart insights from** → Not an ad — I just rate it. 10 min read. Free → [Take a look](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout726) *sponsored links -------------------- ###### SPONSORED ▶︎ FREE CHEATSHEET #### Social Media Managers: Here's what's actually fair to pay creators in 2026 💰 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/74d23962-de21-4ce2-b8ac-49275a242ac0/image.png?t=1783616765) Follow image link: (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10) Caption: - Figuring out what to pay creators is one of the trickiest parts of running a program — and it's only got harder as rates climbed as much as 50% this year. Pay too little = quality drops. 📉 Overpay and scale = quickly over budget. 💸 If you've ever guessed at creator rates or fumbled through a usage rights conversation, this is your cheat code. **[Insense](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** just dropped a **FREE Cheatsheet** that breaks it all down: * **7 factors to weigh **before setting your creator budget * **Real benchmark rates** for UGC, organic posts, and whitelisting * **2 formulas **to build your own organic-posting rate * **A cheatsheet** to avoid over- or under-paying creators Built for brands running creators at scale, not one-off collabs. Grab it now. Avoid the budget regret later! 👉 **[Get 2026 Creator Pay Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** **P.S. Insense** helped DTC wellness brand Fling scale from 10 to 60 creators and hit 100K+ organic views — no guesswork required. **⤷ BONUS:** **[Book a free strategy call](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** by July 24th and **get $200** towards your first campaign. 👌 **Get the Cheatsheet →** (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out: (https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/) 2. **Meta builds AI detection tool **to ID images and video created with its new models [[DETECTING](https://www.engadget.com/2210223/meta-built-an-ai-detection-tool-to-id-images-and-video-created-with-its-new-models/)] 3. **Meta tests “super sensing” glasses** that capture audio + images all-day-long [[EVESDROPPING](https://archive.is/XZ9QZ)] 4. **Google Search can now show traffic** sent to YouTube, TikTok, and your other social accounts [[GOOGLING](https://www.theverge.com/tech/961955/google-search-console-reach-platform-properties)] 5. **Instagram caught running** paid ads promoting child sexual abuse material in India [[SICKENING](https://www.bbc.co.uk/news/articles/cvgm4e0316zo)] -------------------- ###### SPONSORED ▶︎ SOCIAL AI #### EARLY ACCESS: Everyone's AI Posts Sound the Same — Yours Don't Have To! 💡 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/73c613ec-9816-4039-b5f2-1202785cefa8/Geekout_Archie_Email_Banner.png?t=1783617222) Follow image link: (https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ) Caption: - **Be honest… **you can spot an AI post on LinkedIn (or anywhere else) within two sentences now. Same structure. Same tone. Same fake-deep one-liners. **96% of marketers use AI for social** — but 40% still rewrite every output because it doesn't sound like them. That's not a shortcut. That's a second job. **Meanwhile you're…** * **Rewriting the same AI draft **for the third time 😭 * **Watching your brand voice flatten** into generic LinkedIn AI slop 💩 **Here's the fix:**[** Archie, the AI content engine built for social**](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)**. ** It skips the blank-prompt problem entirely. I got to play with it…. Here's how it works: * 🗂️ **Upload what you already **have: a webinar, strategy doc, podcast, or whitepaper * 🎯** Define your audience,** goals, and brand voice once * ✍️** Archie extracts the angles worth posting** and generates platform-native content for LI, FB, IG & more * 🔁** Performance data feeds back into every new content cycle**, so results sharpen over time * **⚡️ AI-assisted, not AI-generated:** it sounds like you from the first draft **4,000+ social teams **already use Agorapulse's AI features daily. **Agorapulse** is sending out a limited number of beta invites before the public launch. 👉** Skip the queue** → **[Get EARLY ACCESS](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)**[ ](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)(limited slots) **Join the Waitlist **==**→**== (https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta can’t stop being creepy** Meta’s new Muse Image model can pull other Instagram users into AI photos: (https://www.theverge.com/tech/962485/meta-muse-image-ai-model-instagram) Why does Meta insist on making things so… creepy? Just this week we’ve seen multiple examples of this decades-old phenomenon. Meta made headlines this week with the launch of Muse Image across Meta AI, Instagram Stories and WhatsApp. It can generate, edit, restore and remix images, with Muse Video coming soon. What’s more, advertisers will [soon be able](https://www.socialmediatoday.com/news/meta-improves-ai-image-generation-tools-for-advertisers/824650/) to use Muse Image for ad variants and creative generation. So far, so standard for social media in 2026. But then there’s the crucial bit: users can also @ mention Instagram accounts to pull people into AI-generated images. Meta says public Instagram photos may be used, unless users opt out in the settings. Yes, this is OPT OUT, not OPT IN. 🤦‍♂️ Hollywood is already [freaking out](https://www.hollywoodreporter.com/business/digital/caa-calls-out-meta-muse-ai-video-photo-tool-instagram-1236642814/), calling for the feature to be opt in as movie stars fear exploitation by random Instagram users. Of course, celebrities aren’t the only potential victims here. Regular people have plenty to worry about with how this could be used against their will. And that’s not all. This week we learned that Meta has patented an AI wearable that could[ track your emotions all day](https://www.404media.co/meta-patents-ai-device-that-tracks-your-emotions-watches-you-take-your-meds/). And then there are the “[super sensing](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a?syn-25a6b1a6=1)” glasses that capture audio and images throughout your day, which the Financial Times this week reported as being in the works. Oh and, Meta CTO Andrew ‘Boz’ Bosworth [admitted](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/) this week that the company is working on facial recognition features for its AI glasses. To be fair, he did try to make it [sound less dystopian](https://www.threads.com/@mattnavarra/post/DakfEloCmib?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) than it first appears. Boz says the feature would only identify people you already know, not random strangers. He said it would be local, encrypted, and won’t pull from a central database. That makes it sound more like a personal memory aid than public surveillance. But consent is still the awkward bit for people being recognised. And how will Meta know whether someone you already “know” isn’t a stranger you happen to see regularly? Meta has a history of pushing boundaries around what the public see as acceptable. Facebook users freaked out about the launch of the News Feed feature 20 years ago, but it turned into one of the platform’s most useful features. But there’s ‘seems a bit creepy at first’ and there’s ‘definitely creepy’, and Meta seems to cross that line all too often. WANT TO OPT OUT of letting Meta’s new AI image generator create pictures of you without consent? [Here’s how](https://www.threads.com/@mattnavarra/post/DakkSxxitdZ?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q). -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1f42daf7-0a74-4d2f-811b-08328a4cdebf/image.png?t=1783682735) [Facebook Post View Count Screenshot] Follow image link: (https://www.socialmediatoday.com/news/facebook-tests-view-count-display-for-posts/824543/) Caption: [Image: @oncescuradu on Threads] * ==**Facebook**==== is testing displaying ====[view counts for posts](https://www.socialmediatoday.com/news/facebook-tests-view-count-display-for-posts/824543/)== * **Meta** is trying to stop people turning its AI glasses into creepware. Its glasses will [disable the camera](https://about.fb.com/news/2026/07/metas-ai-glasses-your-questions-answered/) if the recording LED is tampered with * **Meta** confirmed [facial recognition](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/) is being explored for its AI glasses * **Meta** confirmed it’s not given up on [VR headsets](https://www.uploadvr.com/meta-cto-reaffirms-work-on-multiple-next-generation-headsets-hin/), and more are in the works * **Meta **has been grilled over whether “less censorship” [unleashed more hate speech](https://www.theguardian.com/australia-news/2026/jul/06/meta-censorship-hate-speech-antisemitism-royal-commission-ntwnfb) * **Meta**’s in-house Iris chip for AI is expected to enter manufacturing [in September](https://qz.com/meta-iris-ai-chip-production-september-070926) * **Instagram **is testing a new [Playback menu](https://www.threads.com/@oncescuradu/post/DaczY6iDCP2?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) for Reels that is home to the closed captions and ‘view full-screen’ features * **Instagram**’s ‘Add Yours’ Story templates can now be [cross-posted to Facebook](https://www.threads.com/@theahmedghanem/post/Dam_eIdjnv6?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3faa9830-e50e-4554-8a4b-7bb299796a66/image.png?t=1783683212) [Threads Translate Messages Screenshot] Follow image link: (https://www.threads.com/@oncescuradu/post/DacyLZXDPr_?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) Caption: [Image: @oncescuradu on Threads] * **Threads **now allows users to [translate messages](https://www.threads.com/@oncescuradu/post/DacyLZXDPr_?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) * **Threads **is rolling out the ability to attach a [podcast link](https://www.threads.com/@theahmedghanem/post/Dam-T4Sjk2Y?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) to a video to more users * **WhatsApp** is now testing a [green dot](https://wabetainfo.com/whatsapp-is-rolling-out-the-green-dot-for-online-contacts-on-ios/) for online contacts on iOS, as well as Android * **WhatsApp **is testing [birthday notifications](https://wabetainfo.com/whatsapp-is-testing-birthday-notifications-for-contacts-on-android/) for contacts * **WhatsApp** is testing a new [paid partnership](https://www.threads.com/@oncescuradu/post/DadXqh-jKfo?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ) label for posts created in broadcast channels * **WhatsApp** is rolling out [notifications](https://wabetainfo.com/whatsapp-is-rolling-out-notifications-for-pinned-messages/) for pinned messages * **WhatsApp** is working on the ability to [save a contact’s username](https://www.threads.com/@theahmedghanem/post/Dam_DjPDmfV?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) in addition to their phone number **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c22789ae-8ee8-4d7e-884e-c1eec86770eb/image.png?t=1783683306) [X Video Editor screenshots] Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-updates-video-editor-green-screen-recording/824544/) Caption: [Image: X] * **X** is giving creators a proper [in-app video editor](https://www.socialmediatoday.com/news/x-formerly-twitter-updates-video-editor-green-screen-recording/824544/), ==featuring multi-language captions and green screen recording== * **X **is testing the ability to [share a link ](https://www.threads.com/@oncescuradu/post/Daiz0GdDD_I?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q)to any search * **X **will soon [send you a DM](https://www.socialmediatoday.com/news/x-will-dm-users-about-community-notes-updates/824781/) when a post you’ve engaged with is corrected, Elon Musk says… although X already sends notifications about this * **Elon Musk **will pay [just $1.5 million](https://mashable.com/tech/elon-musk-sec-twitter-x-settlement) to settle the SEC’s **Twitter **stock case over his late disclosure of his stake in the company in 2022 * **A US judge **has upheld a jury verdict that Musk [defrauded](https://thenextweb.com/news/judge-upholds-the-verdict-that-musk-defrauded-twitter-investors) **Twitter **investors in 2022. * **xAI** (parent company of X and part of SpaceX) has completed its rebrand to [SpaceXAI](https://www.businessinsider.com/xai-rebrand-spacexai-new-logo-x-handle-spacex-2026-7) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd9b8433-45b1-4278-a4f6-72d2d04dde26/ai_generated_c3ddbad3e35fb839.png?t=1783684072) [Image of TikTok logo and text "AI SPAM CONTENT CRACKDOWN"] Follow image link: (https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) Caption: [Image: Beehiiv AI] * **TikTok** is tightening its [crackdown](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) on AI spam accounts, with improve detection of accounts mass-posting AI-generated content * **TikTok **has also launched a drive to [help users spot](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) and understand AI-generated content * **TikTok** can now help brands [scale their microdramas](https://www.tubefilter.com/2026/07/07/tiktok-microdrama-brand-marketing-ad-product-growth-max/) with its Growth Max ad product * **TikTok** has been spotted is now offering updates on trending content and more [via SMS](https://www.threads.com/@jonahmanzano/post/DaVR8KpiYDX?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) * **TikTok US **launched a six-city [‘Discover America’ tour](https://www.socialmediatoday.com/news/tiktok-launches-discover-america-tour/824659/) for America’s 250th birthday, taking its marketing pitch on the road * **YouTube** now lets eligible creators add [15 seconds of licensed music](https://www.socialmediatoday.com/news/youtube-confirms-new-music-options-for-carousels/824422/) to image carousels * **YouTube** is expanding [supervised accounts](https://www.socialmediatoday.com/news/youtube-expands-access-to-supervised-kid-accounts/824540/) for younger children to more countries **__________** -------------------- ### * **Bluesky** is introducing an [advanced search](https://www.threads.com/@oncescuradu/post/DaiX9D2DDHo?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) feature * **Bluesky** is rolling out the ability to [share a link](https://www.threads.com/@oncescuradu/post/DalzLCADF75?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ) to any search * **DuckDuckGo** says its browser can now [block YouTube ads](https://www.theverge.com/tech/962533/duckduckgo-says-its-browser-can-now-block-youtube-ads) * **Character.AI** is jumping on the microdrama content trend with its new [c. ai Series format](https://www.theverge.com/entertainment/962897/character-ai-series-microdrama-vertical-video) that offers short, vertical, episodic videos on mobile -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Instagram** has added [30+ new AI effects](https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories/) for Stories. You can apply one-tap edits like Night Flash, Disposable, Puffer and Paper Doll. A redesigned effects browser shows previews before applying edits to photos, and you can also write your own prompts to create custom AI effects. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/05331dbc-56d6-48a6-9941-9b0e79cf8cb3/740733833_17971914636117490_212430027889803122_n.jpg?t=1783612483) [Screenshot of Instagram's New AI Effects for Stories] Follow image link: (https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories/) Caption: [Image: Meta] __________ ##### Also spotted this week… * **Meta** is adding [clearer AI labels](https://www.socialmediatoday.com/news/meta-adds-updated-disclosure-tags-for-ai-generated-ads/824658/) to ads on Facebook and Instagram * **Meta **is giving brands better ways to [measure AI chatbot performance](https://www.socialmediatoday.com/news/meta-adds-new-metrics-to-track-business-chatbot-performance/824908/) * **Meta **launched [Muse Spark 1.1](https://www.cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html), its strongest model yet for coding and agentic work * **YouTube** is bringing its [AI search chatbot](https://www.socialmediatoday.com/news/youtube-launches-desktop-version-of-ask-youtube/824660/) to desktop * **SpaceXAI **launched its new [Grok 4.5 model](https://www.axios.com/2026/07/08/spacexai-grok-new-model) * **Google **is expanding [AI ad disclosures](https://searchengineland.com/google-ai-ad-disclosures-search-youtube-discover-481887) across Search, YouTube and Discover * **Google Photos** is getting an [AI video remix tool](https://www.socialmediatoday.com/news/google-adds-ai-powered-video-remix-option/824769/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8625e7e-3b28-43ae-aaac-242c70b53d2b/Rangel_100726.jpg?t=1783634868) [Them: "were you able to get offline this weekend?" Social media managers: Look tired and unhappy] Follow image link: (https://www.linkedin.com/posts/jrangel_them-were-you-able-to-get-offline-this-activity-7479912793031254017-HT_X/) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7b6319a3-5952-4ce5-9e20-96c57762dddb/Screenshot_2026-07-10_at_12.34.08.jpg?t=1783683335) ["Facebook AI is unintentionally the funniest thing in the world". Image shows a photo of a caravan with "They eat babies in Denver!!" painted on it. Underneath, Meta AI suggests "Baby-eating restaurants in Denver"] Follow image link: (https://www.threads.com/@the.plantissier/post/DaTYtpQljYb?xmt=AQG0qZKSVsfWXP-cZPcztxh2imgLiF1xGwO09ctvfGeHOg) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c2a1047b-dded-4c4d-8b6f-6dc4458e5299/Rangel_100726-1.jpg?t=1783634892) ["When you know less screen time will help you lower your anxiety but you work in social media" Image shows a man with his head in his hands.] Follow image link: (https://www.linkedin.com/posts/jrangel_when-you-know-less-screen-time-will-help-activity-7480636966510829568-8rbX/) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Erling Haaland** has made a long-standing meme official. The Norway striker has long been compared to the Dragon Ball Z villain Majin Buu. The joke resurfaced lately as Haaland became one of the breakout stars of the 2026 World Cup. An Instagram post showed him recreating Majin Buu’s signature hand gesture… Instagram: (https://www.instagram.com/p/DadNJcsgBtS/) …and Haaland replied:_ “I mean I don’t disagree.”_ The meme has now [spread across the internet all over again](https://mashable.com/life/erling-haaland-majin-buu-meme-response)… TikTok Video: (https://www.tiktok.com/@spartanicartzdxd/video/7659076579649195294) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Creators are now optimising for ChatGPT**, not just **TikTok**. And some creators are getting brand deals after appearing in AI answers! Fashion creator **Andrew Polo** claims inbound brand inquiries rose 50% after **ChatGPT** surfaced him for eczema-related searches. Niche expertise, interviews, press mentions and clear titles all seem to help AI discovery. **YouTube** creator content appears in more than 25% of AI assistant answers. These Creators Are Hacking ChatGPT To Rake In Brand Deals: (https://www.adweek.com/agencies/these-creators-are-hacking-chatgpt-to-rake-in-brand-deals/) __________ **Also this week… ** **Pepsi **deleted a **Threads post **that said Wild Cherry is what happens when regular cherry “stops asking permission”. [It did NOT land the way they intended](https://triblive.com/news/world/pepsi-faces-backlash-after-controversial-social-media-post/). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/997ca6c9-0814-4629-814c-dd9b9a71a5a4/Screenshot_2026-07-10_at_13.57.17.png?t=1783688257) Caption: - **Pepsi’s** response…? - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d4d3ed2-b356-42b1-94b1-75e79f876bfa/Screenshot_2026-07-10_at_13.05.11.png?t=1783685135) Caption: __________ **More brand news and views:** * How **Wimbledon** has deliberately worked with creators to [shake off its exclusive image](https://www.theguardian.com/sport/2026/jul/08/how-social-media-hype-is-changing-wimbledon-from-distinguished-tournament-to-tourist-event) * **Reddit** is [cracking down on AI marketing slop](https://www.bloomberg.com/news/articles/2026-07-06/reddit-is-cracking-down-on-ai-marketing-slop-with-its-own-ai?utm_id=97760_v0_s00_e0_tv4) with its own AI, as brands plant posts to influence answers from ChatGPT and Gemini * The first **YouTube FIFA Creator Cup** streams [live from Central Park](https://blog.youtube/news-and-events/youtube-fifa-creator-cup-central-park/) on Sunday * **Dentsu** is integrating **Meta**’s Creator Marketplace and Partnership Ads into Dentsu.connect,== letting teams handle listening, creator selection and paid activation ====[in one dashboard](https://digiday.com/marketing/dentsu-strikes-meta-deal-to-build-plumbing-for-mass-influencer-activation/)== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"…Whether the Executive Branch (through the SEC) has done enough to hold Mr. Musk to account for his alleged violation is, like many other issues, for our citizenry to decide at the ballot box…"“ — – **Judge Sparkle Sooknanan **is [clearly not happy](https://mashable.com/tech/elon-musk-sec-twitter-x-settlement) with having to approve a paltry settlement fee for **Elon Musk** in his **Twitter** stock disclosure case -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **Over the years**, brands have turned community spaces into another place to sell. Outbound commenting, sponsored comments and SSO tactics are making users more sceptical. In this guest essay for **Rachel Karten’s Link In Bio newsletter**, Matthew Stasoff’s (who is awesome) matrix splits community management into service, banter, good times and hero moments. The strongest play is not more_ “get that bag sis” _replies, but useful customer-first action. One genuine brand hero moment can be worth 50 desperate banter comments… Have brands lost the plot in comment sections?: (https://www.linkinbio.news/p/community-management-comments) __________ **Also this week:** * **As Threads approaches its third birthday,** here’s an interview with platform boss **Connor Hayes.** The platform is less an X clone, and [more of a Reddit challenger these days](https://www.nytimes.com/2026/07/05/technology/threads-meta-twitter-x.html)… -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Is endless TikTok scrolling stopping you **hitting your fitness targets? **WeWard**, backed by **Venus Williams**, lets you lock problematic apps until you hit your step goal. Its new Walking Mode blocks selected apps until users complete a set number of steps. Someone could lock TikTok or Instagram until they walk 3,000 steps, for example. Goals and blocked apps are fully customisable. The app rewards walking with “Wards,” which can be exchanged for cash, gift cards or donations. WeWard can now lock your apps until you hit your steps : (https://techcrunch.com/2026/07/08/venus-williams-backed-weward-can-now-lock-your-apps-until-you-hit-your-steps/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Facebook users **keep accidentally posting onto **Threads**… [and Threads users are loving it](https://www.businessinsider.com/threads-richard-has-passed-instagram-cross-posting-facebook-instagram-2026-7). Once switched on, Facebook’s Threads cross-posting toggle can stay active for future posts That has led private-feeling updates, family messages and awkward posts into public Threads feeds **Meta** says it has added more friction to reduce accidental cross-posting. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9a14cc2f-2c57-447f-a850-7e4d94e8bd46/731252732_17972071584117490_2239321941300175224_n.jpg?t=1783609636) Caption: __________ **More WTF this week:** * **The search** for Mark Zuckerberg's [mystery stylist is on](https://www.vanityfair.com/story/the-search-for-mark-zuckerbergs-mystery-stylist) * **OnlyFans creators** are accidentally [helping to clean up hacked government websites](https://www.wired.com/story/onlyfans-creators-dmca-hacked-government-websites/) * **A Facebook argument **is being linked to a [fatal family stabbing in Alabama](https://www.thedailybeast.com/neighbor-says-alabama-teen-stabbed-mom-after-fight-over-her-facebook-posts/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Discord accidentally banned** over 8,000 people for posting grids and other ‘benign’ images. A safety-system bug wrongly flagged grid-like pictures, including chessboards and Minecraft inventories. Discord says around 200 users were affected for posting grid-style images. Another 8,000+ accounts were banned after posting other benign images since May. The bug also stopped cleared accounts from being automatically unbanned. 😬 Discord accidentally banned over 8,000 people for posting grids and other ‘benign’ images: (https://www.theverge.com/games/962156/discord-accidental-bans-grid-images) __________ **More fails spotted:** * **Donald Trump isn’t as popular on TikTok** as he thinks. He claimed he was found to be the number one account on the platform, but he’s actually just [the most-watched world leader](https://www.thedailybeast.com/trumps-tiktok-popularity-brag-blows-up-in-his-face/), a smaller pool of competition! Tweet: (https://twitter.com/atrupar/status/2074891270950953467) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **You could have less control over your TikTok FYP** than you think A Northwestern study found negative feedback works, but often only temporarily. The “not interested’ button reduced unwanted videos by around 84%. Simply skipping videos cut them by only 48%. But a short re-engagement with unwanted content can cause the algorithm to “relapse”. Your FYP is trainable, but it needs constant discipline to stay trained. TikTok users don't have as much agency over their FYPs as they think: (https://arstechnica.com/science/2026/07/how-much-control-do-tiktok-users-really-have-over-fyps/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$1.4 TRILLION**“ — – **The amount Meta says **US states are seeking [over youth safety claims](https://www.reuters.com/business/meta-says-us-states-are-seeking-14-trillion-penalties-august-youth-safety-trial-2026-07-07/). Ouch! __________ **More social stats:** * **BAD FOR LADS: **LBG Media, behind LadBible, says Meta’s creator-content push helped drive a [41% drop](https://www.theguardian.com/media/2026/jul/05/meta-algorithm-digital-publishers-ladbible) in indirect revenue * **FIGHTBACK: **Meta responds to the Indian child abuse ad scandal says it removed 4 million+ suspicious accounts and [36 million](https://about.fb.com/news/2026/07/our-work-to-fight-child-exploitation-on-our-apps/) child exploitation posts last year * **AI SPOTTING:** TikTok says it has labelled [more than 3 billion](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) videos as AI-generated or AI-edited * **TOO MUCH: **[41%](https://www.threads.com/@mattnavarra/post/Dak6QXqCvKW?xmt=AQG0oANQDlMxJ3g1APHuT9OFx43mubve2q0_lvphO1J_aA) of longform LinkedIn posts were likely fully AI-generated in a new study. On X, around 29% of longform posts were fully AI-written, with 23% AI-assisted * **TOP OF THE PODS: **[29%](https://www.threads.com/@mattnavarra/post/Daka1xCihBu?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) of weekly UK podcast listeners now choose YouTube as their main service, making it Brits’ top podcast platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Here are the top 50 [highest-paid creators in 2026](https://www.threads.com/@mattnavarra/post/DacfGepCujI?xmt=AQG0v58dSeM0cj2ut2NjNlUxqlQS3I2iIxo0IFJXFO-f9g), charted… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3bf1d2e-3ceb-4144-869e-1f038acdd46a/740053399_17971577598117490_7766072009470120474_n.jpg?t=1783613500) Follow image link: (https://www.threads.com/@mattnavarra/post/DacfGepCujI?xmt=AQG0v58dSeM0cj2ut2NjNlUxqlQS3I2iIxo0IFJXFO-f9g) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta’s Zuckerberg Says Exploring AI Cloud Business Makes Sense: (https://www.bloomberg.com/news/articles/2026-07-09/meta-s-zuckerberg-says-exploring-ai-cloud-business-makes-sense?utm_id=97760_v0_s00_e0_tv4) __________ **Also spotted this week…** * **WhatsApp is facing pushback** from regulators in India and Somalia over fraud concerns around its username rollout. [[TNW](https://thenextweb.com/news/somalia-backs-indias-objection-to-whatsapps-username-switch)] * **UK watchdogs advise** private profiles, limited sharing, and Close Friends groups for children’s photos as AI-generated child abuse images were up 14% year-on-year in an IWF study. [[The Guardian](https://www.theguardian.com/society/2026/jul/03/ai-prey-watchdogs-telling-parents-protect-children-nudification-apps)] * **The EU is moving closer** to a social media ban for teens. [[Politico](https://www.politico.eu/article/inside-ursula-von-der-leyens-push-for-eu-social-media-ban/)] * **The EU’s child abuse scanning** bill is back from the dead. [[Politico](https://www.politico.eu/article/europes-conservatives-revive-zombie-bill-child-abuse-scanning/)] * ==**Denmark has joined**==== an EU court fight over whether platforms must pay publishers. [====[TNW](https://thenextweb.com/news/denmark-intervenes-eu-publishers-rights-case)====]== * ==**A French watchdog**==== has ordered Meta to negotiate with publishers in a news copyright case. [====[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-07-08/french-watchdog-orders-meta-to-negotiate-in-news-copyright-case?utm_id=97760_v0_s00_e0_tv4)====]== * **An app to sync Shopify **with Google and YouTube could cause sellers real headaches from 18 August. [[Search Engine Roundtable](https://www.seroundtable.com/google-youtube-shopify-app-sync-merchant-concerns-41627.html)] **New features and tests:** * **WhatsApp is rolling out** new features that make it easier to manage conversations on Wear OS. [[WABetaInfo](https://www.threads.com/@wabetainfo/post/Dagz_8miGsf?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ)] * **WhatsApp is updating **the group chat info interface on iOS. [[WABetaInfo](https://www.threads.com/@wabetainfo/post/DaePNIwiGJh?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ)] * **Instagram is testing **a slightly tilted to the left UI for story stickers. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/Dac0cgkjEZA?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q)] * **Substack expanded **its tools for community, podcasts and analytics. [[On Substack](https://on.substack.com/p/new-on-substack-subscriber-perks?utm_id=97760_v0_s00_e0_tv4)] * **Netflix is adding** short-form video from top publishers as it competes with YouTube and TikTok. [[TNW](https://thenextweb.com/news/netflix-short-form-publisher-deals-youtube-tiktok)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **How ByteDance’s Seedance is quietly becoming** Hollywood’s favourite AI video tool… China-backed AI tool behind fake Brad Pitt fight making Hollywood inroads: (https://www.latimes.com/business/story/2026-07-03/bytedances-tiktok-took-over-social-media-now-its-video-ai-is-taking-over-hollywood) __________ **Also worth a read:** * **Inside the big business of the creator economy**, [with the agents making it happen](https://www.theverge.com/podcast/961603/raina-penchansky-ali-berman-dba-uta-influencer-cliff-marketing) * **At 17, she sued Meta and Google, and won.** [Now she’s ready to tell her story](https://www.bloomberg.com/news/features/2026-07-03/google-and-meta-lost-a-landmark-trial-to-kaley-but-kept-her-as-a-user?utm_id=97760_v0_s00_e0_tv4) * ==**Influencer screenings **====[aren’t going away](https://www.theverge.com/entertainment/960260/the-odyssey-christopher-nolan-influencers-screenings)== * **Will late-night TV** [work on YouTube?](https://www.nytimes.com/2026/07/03/business/media/youtube-julian-shapiro-barnum-late-night.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Meta’s Bangkok office **was briefly taken over… by a rogue squirrel! 🐿️ The animal reportedly arrived inside a package before escaping into the office. It spent around 20 minutes running past staff before being caught. One janitor was scratched on the finger and later taken for a medical check. At least the incident gave Meta employees a rare moment of comic relief after all the layoffs and morale issues lately! One of Meta’s Offices Was Briefly Overtaken by a Rogue Squirrel: (https://www.wired.com/story/one-of-metas-offices-was-briefly-overtaken-by-a-rogue-squirrel/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's your lot for this week. In an ironic plot twist… 👇 - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwcnhkYjN4cGtmaXNkcjZheDRldG4xanp3cDRicTFobXcwb2Z2eWszMyZlcD12MV9naWZzX3NlYXJjaCZjdD1n/GpyS1lJXJYupG/giphy.gif) [Canadian Lol GIF] Caption: Giphy Just as i’m about to hit send, and after spending much of this week’s Geekout calling Meta creepy, **an email from Meta just landed in my inbox!** They want to gift me a pair of its **Ray-Ban Meta AI smartglasses **(the Blayzer Optics ones. Fancy). So, once they arrive, I'll field-test whether they're a genuinely useful bit of tech… or £400+ of expensive creep-stalker hardware strapped to my face. Bold of Meta to hand the reviewer's job to the bloke who just wrote the "Meta can't stop being creepy" headline, but here we are. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1fe4f68-6b25-4658-9c24-043392cffb12/Mark-Zuckerberg-Prepares-to-type__3_.gif?t=1783686636) Caption: [Imag: Giphy] - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-image-generator-opt-out-haaland-meme

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/859e1f6f-0fc5-482f-a311-a5a54b79cacc/Geekout_100726-1.jpg?t=1783681927) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** It’s been a big week of AI updates. Most of it was Meta being…well… Meta. Its new **[Muse Image model](https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/)****, **launched earlier this week, can now paste other Instagram users into AI-generated photos — you just @ them — and your public snaps are fair game _unless_ you go trawling through your settings to opt-out. 🙄 Then there are Meta’s incoming ["](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a)**[super sensing](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a)**[" glasses](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a) that record and capture everything all day long, a now confirmed **[facial recognition](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/)**** **feature for its Ray-Ban smart glasses, and a patent for a new wearable that **[tracks your emotions and watches you take your meds](https://www.404media.co/meta-patents-ai-device-that-tracks-your-emotions-watches-you-take-your-meds/)**. In summary: Meta just cannot stop being… creepy af. Which is a shame, because AI is extremely useful when it’s not being deployed like a device in a Black Mirror episode with a cheerful gradient logo. Case in point: I've spent the week down a full vibe-coding rabbit hole, building daft little tools to run Geekout. OpenAI reached out to offer me early pre-launch access to its new ChatGPT for Work tool last week — and in a few days, it helped me build my own **Geekout Intelligence Suite**: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/353f855f-d823-4730-adc1-f88f87b61f13/Screenshot_2026-07-10_at_13.35.07.png?t=1783686923) [Screenshot of Geekout AI Suite] Caption: - A few of the powertools I built: * 🚨 **Geekout News Alert Radar** — scans every source I follow each morning and ranks the day's social stories by momentum, so I catch the big one before anyone's written it up - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9fe1985a-fa9e-473e-abaf-14ebf3e594fa/Screenshot_2026-07-10_at_12.09.32.png?t=1783682003) [Geekout Trending News Tool Screenshot] Caption: - * ✨** Geekout Subject Line Grader** — grades every draft subject line against years of my real Beehiiv open-rate data, spots the winning formula, and predicts the top performer before I send - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4890a715-a196-4f53-ba00-b4150a86aa89/Screenshot_2026-07-10_at_12.07.44.png?t=1783682062) [Geekout Drafting Tools Screenshot] Caption: - * **💰 Geekout Deals Pipeline Radar** — reads my sponsor threads in Gmail and reconciles them against Xero, so it always knows which deals are pitched, agreed, invoiced and paid - * 📈** Geekout Sponsor Report Generator** — turns raw Beehiiv click data into a polished, client-ready PDF performance report the moment a placement ends - * **⭐️ Geekout VIP Subscriber Alerts** — taps the Beehiiv API and pings me the second someone notable joins — a big brand, an agency, the odd person from Meta itself 👀 I may package these up as ChatGPT and Claude Skills you can download, drop into your own workflows, and point at your own data. Interested? Hit reply and tell me which one you’d want first. Right — Coming up in this week’s Geekout: * 🤬** Meta's Muse Image sparks a privacy revolt** — opt-out by default, because of course - * 📉** Google Search's shiny new tool for social teams** — actually useful - * 🔢** View counts on Facebook posts are now a thing **— next stop, Instagram? - * 🚫** TikTok, locked until you've walked 3,000 steps** — there's a new app for that Let’s get into it! **— Matt** __________ ##### == 3 cool things == 👀 **I got early access to this wild new AI for social teams** → The first AI that didn't make me rewrite everything → [Get Early Access Invite](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)*[ ](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)(limited spots) - 💰 **Stop guessing creator collab rates** → 7 key factors. 2 real-world formulas. 2026 benchmarks. Free → [Grab the Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)* - 🤫 **The newsletter I quietly STEAL smart insights from** → Not an ad — I just rate it. 10 min read. Free → [Take a look](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout726) *sponsored links -------------------- ###### SPONSORED ▶︎ FREE CHEATSHEET #### Social Media Managers: Here's what's actually fair to pay creators in 2026 💰 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/74d23962-de21-4ce2-b8ac-49275a242ac0/image.png?t=1783616765) Follow image link: (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10) Caption: - Figuring out what to pay creators is one of the trickiest parts of running a program — and it's only got harder as rates climbed as much as 50% this year. Pay too little = quality drops. 📉 Overpay and scale = quickly over budget. 💸 If you've ever guessed at creator rates or fumbled through a usage rights conversation, this is your cheat code. **[Insense](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** just dropped a **FREE Cheatsheet** that breaks it all down: * **7 factors to weigh **before setting your creator budget * **Real benchmark rates** for UGC, organic posts, and whitelisting * **2 formulas **to build your own organic-posting rate * **A cheatsheet** to avoid over- or under-paying creators Built for brands running creators at scale, not one-off collabs. Grab it now. Avoid the budget regret later! 👉 **[Get 2026 Creator Pay Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** **P.S. Insense** helped DTC wellness brand Fling scale from 10 to 60 creators and hit 100K+ organic views — no guesswork required. **⤷ BONUS:** **[Book a free strategy call](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10)** by July 24th and **get $200** towards your first campaign. 👌 **Get the Cheatsheet →** (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jul10) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out: (https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/) 2. **Meta builds AI detection tool **to ID images and video created with its new models [[DETECTING](https://www.engadget.com/2210223/meta-built-an-ai-detection-tool-to-id-images-and-video-created-with-its-new-models/)] 3. **Meta tests “super sensing” glasses** that capture audio + images all-day-long [[EVESDROPPING](https://archive.is/XZ9QZ)] 4. **Google Search can now show traffic** sent to YouTube, TikTok, and your other social accounts [[GOOGLING](https://www.theverge.com/tech/961955/google-search-console-reach-platform-properties)] 5. **Instagram caught running** paid ads promoting child sexual abuse material in India [[SICKENING](https://www.bbc.co.uk/news/articles/cvgm4e0316zo)] -------------------- ###### SPONSORED ▶︎ SOCIAL AI #### EARLY ACCESS: Everyone's AI Posts Sound the Same — Yours Don't Have To! 💡 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/73c613ec-9816-4039-b5f2-1202785cefa8/Geekout_Archie_Email_Banner.png?t=1783617222) Follow image link: (https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ) Caption: - **Be honest… **you can spot an AI post on LinkedIn (or anywhere else) within two sentences now. Same structure. Same tone. Same fake-deep one-liners. **96% of marketers use AI for social** — but 40% still rewrite every output because it doesn't sound like them. That's not a shortcut. That's a second job. **Meanwhile you're…** * **Rewriting the same AI draft **for the third time 😭 * **Watching your brand voice flatten** into generic LinkedIn AI slop 💩 **Here's the fix:**[** Archie, the AI content engine built for social**](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)**. ** It skips the blank-prompt problem entirely. I got to play with it…. Here's how it works: * 🗂️ **Upload what you already **have: a webinar, strategy doc, podcast, or whitepaper * 🎯** Define your audience,** goals, and brand voice once * ✍️** Archie extracts the angles worth posting** and generates platform-native content for LI, FB, IG & more * 🔁** Performance data feeds back into every new content cycle**, so results sharpen over time * **⚡️ AI-assisted, not AI-generated:** it sounds like you from the first draft **4,000+ social teams **already use Agorapulse's AI features daily. **Agorapulse** is sending out a limited number of beta invites before the public launch. 👉** Skip the queue** → **[Get EARLY ACCESS](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)**[ ](https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ)(limited slots) **Join the Waitlist **==**→**== (https://archie.app/en?utm_campaign=early-access-archie&utm_medium=referral&utm_source=newsletter&utm_content=waitlist&utm_term=geekout&sfc=701bD00000znuxFQAQ) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta can’t stop being creepy** Meta’s new Muse Image model can pull other Instagram users into AI photos: (https://www.theverge.com/tech/962485/meta-muse-image-ai-model-instagram) Why does Meta insist on making things so… creepy? Just this week we’ve seen multiple examples of this decades-old phenomenon. Meta made headlines this week with the launch of Muse Image across Meta AI, Instagram Stories and WhatsApp. It can generate, edit, restore and remix images, with Muse Video coming soon. What’s more, advertisers will [soon be able](https://www.socialmediatoday.com/news/meta-improves-ai-image-generation-tools-for-advertisers/824650/) to use Muse Image for ad variants and creative generation. So far, so standard for social media in 2026. But then there’s the crucial bit: users can also @ mention Instagram accounts to pull people into AI-generated images. Meta says public Instagram photos may be used, unless users opt out in the settings. Yes, this is OPT OUT, not OPT IN. 🤦‍♂️ Hollywood is already [freaking out](https://www.hollywoodreporter.com/business/digital/caa-calls-out-meta-muse-ai-video-photo-tool-instagram-1236642814/), calling for the feature to be opt in as movie stars fear exploitation by random Instagram users. Of course, celebrities aren’t the only potential victims here. Regular people have plenty to worry about with how this could be used against their will. And that’s not all. This week we learned that Meta has patented an AI wearable that could[ track your emotions all day](https://www.404media.co/meta-patents-ai-device-that-tracks-your-emotions-watches-you-take-your-meds/). And then there are the “[super sensing](https://www.ft.com/content/ac282450-91a8-4597-8f60-9e6ef416865a?syn-25a6b1a6=1)” glasses that capture audio and images throughout your day, which the Financial Times this week reported as being in the works. Oh and, Meta CTO Andrew ‘Boz’ Bosworth [admitted](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/) this week that the company is working on facial recognition features for its AI glasses. To be fair, he did try to make it [sound less dystopian](https://www.threads.com/@mattnavarra/post/DakfEloCmib?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) than it first appears. Boz says the feature would only identify people you already know, not random strangers. He said it would be local, encrypted, and won’t pull from a central database. That makes it sound more like a personal memory aid than public surveillance. But consent is still the awkward bit for people being recognised. And how will Meta know whether someone you already “know” isn’t a stranger you happen to see regularly? Meta has a history of pushing boundaries around what the public see as acceptable. Facebook users freaked out about the launch of the News Feed feature 20 years ago, but it turned into one of the platform’s most useful features. But there’s ‘seems a bit creepy at first’ and there’s ‘definitely creepy’, and Meta seems to cross that line all too often. WANT TO OPT OUT of letting Meta’s new AI image generator create pictures of you without consent? [Here’s how](https://www.threads.com/@mattnavarra/post/DakkSxxitdZ?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q). -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1f42daf7-0a74-4d2f-811b-08328a4cdebf/image.png?t=1783682735) [Facebook Post View Count Screenshot] Follow image link: (https://www.socialmediatoday.com/news/facebook-tests-view-count-display-for-posts/824543/) Caption: [Image: @oncescuradu on Threads] * ==**Facebook**==== is testing displaying ====[view counts for posts](https://www.socialmediatoday.com/news/facebook-tests-view-count-display-for-posts/824543/)== * **Meta** is trying to stop people turning its AI glasses into creepware. Its glasses will [disable the camera](https://about.fb.com/news/2026/07/metas-ai-glasses-your-questions-answered/) if the recording LED is tampered with * **Meta** confirmed [facial recognition](https://www.socialmediatoday.com/news/meta-cto-confirms-facial-recognition-in-ai-glasses/824910/) is being explored for its AI glasses * **Meta** confirmed it’s not given up on [VR headsets](https://www.uploadvr.com/meta-cto-reaffirms-work-on-multiple-next-generation-headsets-hin/), and more are in the works * **Meta **has been grilled over whether “less censorship” [unleashed more hate speech](https://www.theguardian.com/australia-news/2026/jul/06/meta-censorship-hate-speech-antisemitism-royal-commission-ntwnfb) * **Meta**’s in-house Iris chip for AI is expected to enter manufacturing [in September](https://qz.com/meta-iris-ai-chip-production-september-070926) * **Instagram **is testing a new [Playback menu](https://www.threads.com/@oncescuradu/post/DaczY6iDCP2?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) for Reels that is home to the closed captions and ‘view full-screen’ features * **Instagram**’s ‘Add Yours’ Story templates can now be [cross-posted to Facebook](https://www.threads.com/@theahmedghanem/post/Dam_eIdjnv6?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3faa9830-e50e-4554-8a4b-7bb299796a66/image.png?t=1783683212) [Threads Translate Messages Screenshot] Follow image link: (https://www.threads.com/@oncescuradu/post/DacyLZXDPr_?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) Caption: [Image: @oncescuradu on Threads] * **Threads **now allows users to [translate messages](https://www.threads.com/@oncescuradu/post/DacyLZXDPr_?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) * **Threads **is rolling out the ability to attach a [podcast link](https://www.threads.com/@theahmedghanem/post/Dam-T4Sjk2Y?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) to a video to more users * **WhatsApp** is now testing a [green dot](https://wabetainfo.com/whatsapp-is-rolling-out-the-green-dot-for-online-contacts-on-ios/) for online contacts on iOS, as well as Android * **WhatsApp **is testing [birthday notifications](https://wabetainfo.com/whatsapp-is-testing-birthday-notifications-for-contacts-on-android/) for contacts * **WhatsApp** is testing a new [paid partnership](https://www.threads.com/@oncescuradu/post/DadXqh-jKfo?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ) label for posts created in broadcast channels * **WhatsApp** is rolling out [notifications](https://wabetainfo.com/whatsapp-is-rolling-out-notifications-for-pinned-messages/) for pinned messages * **WhatsApp** is working on the ability to [save a contact’s username](https://www.threads.com/@theahmedghanem/post/Dam_DjPDmfV?xmt=AQG0aqLfvqhk_v4lM6UNPWnDCF8yJZyP_razGCN7ksbI0g) in addition to their phone number **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c22789ae-8ee8-4d7e-884e-c1eec86770eb/image.png?t=1783683306) [X Video Editor screenshots] Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-updates-video-editor-green-screen-recording/824544/) Caption: [Image: X] * **X** is giving creators a proper [in-app video editor](https://www.socialmediatoday.com/news/x-formerly-twitter-updates-video-editor-green-screen-recording/824544/), ==featuring multi-language captions and green screen recording== * **X **is testing the ability to [share a link ](https://www.threads.com/@oncescuradu/post/Daiz0GdDD_I?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q)to any search * **X **will soon [send you a DM](https://www.socialmediatoday.com/news/x-will-dm-users-about-community-notes-updates/824781/) when a post you’ve engaged with is corrected, Elon Musk says… although X already sends notifications about this * **Elon Musk **will pay [just $1.5 million](https://mashable.com/tech/elon-musk-sec-twitter-x-settlement) to settle the SEC’s **Twitter **stock case over his late disclosure of his stake in the company in 2022 * **A US judge **has upheld a jury verdict that Musk [defrauded](https://thenextweb.com/news/judge-upholds-the-verdict-that-musk-defrauded-twitter-investors) **Twitter **investors in 2022. * **xAI** (parent company of X and part of SpaceX) has completed its rebrand to [SpaceXAI](https://www.businessinsider.com/xai-rebrand-spacexai-new-logo-x-handle-spacex-2026-7) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd9b8433-45b1-4278-a4f6-72d2d04dde26/ai_generated_c3ddbad3e35fb839.png?t=1783684072) [Image of TikTok logo and text "AI SPAM CONTENT CRACKDOWN"] Follow image link: (https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) Caption: [Image: Beehiiv AI] * **TikTok** is tightening its [crackdown](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) on AI spam accounts, with improve detection of accounts mass-posting AI-generated content * **TikTok **has also launched a drive to [help users spot](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) and understand AI-generated content * **TikTok** can now help brands [scale their microdramas](https://www.tubefilter.com/2026/07/07/tiktok-microdrama-brand-marketing-ad-product-growth-max/) with its Growth Max ad product * **TikTok** has been spotted is now offering updates on trending content and more [via SMS](https://www.threads.com/@jonahmanzano/post/DaVR8KpiYDX?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) * **TikTok US **launched a six-city [‘Discover America’ tour](https://www.socialmediatoday.com/news/tiktok-launches-discover-america-tour/824659/) for America’s 250th birthday, taking its marketing pitch on the road * **YouTube** now lets eligible creators add [15 seconds of licensed music](https://www.socialmediatoday.com/news/youtube-confirms-new-music-options-for-carousels/824422/) to image carousels * **YouTube** is expanding [supervised accounts](https://www.socialmediatoday.com/news/youtube-expands-access-to-supervised-kid-accounts/824540/) for younger children to more countries **__________** -------------------- ### * **Bluesky** is introducing an [advanced search](https://www.threads.com/@oncescuradu/post/DaiX9D2DDHo?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) feature * **Bluesky** is rolling out the ability to [share a link](https://www.threads.com/@oncescuradu/post/DalzLCADF75?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ) to any search * **DuckDuckGo** says its browser can now [block YouTube ads](https://www.theverge.com/tech/962533/duckduckgo-says-its-browser-can-now-block-youtube-ads) * **Character.AI** is jumping on the microdrama content trend with its new [c. ai Series format](https://www.theverge.com/entertainment/962897/character-ai-series-microdrama-vertical-video) that offers short, vertical, episodic videos on mobile -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Instagram** has added [30+ new AI effects](https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories/) for Stories. You can apply one-tap edits like Night Flash, Disposable, Puffer and Paper Doll. A redesigned effects browser shows previews before applying edits to photos, and you can also write your own prompts to create custom AI effects. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/05331dbc-56d6-48a6-9941-9b0e79cf8cb3/740733833_17971914636117490_212430027889803122_n.jpg?t=1783612483) [Screenshot of Instagram's New AI Effects for Stories] Follow image link: (https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories/) Caption: [Image: Meta] __________ ##### Also spotted this week… * **Meta** is adding [clearer AI labels](https://www.socialmediatoday.com/news/meta-adds-updated-disclosure-tags-for-ai-generated-ads/824658/) to ads on Facebook and Instagram * **Meta **is giving brands better ways to [measure AI chatbot performance](https://www.socialmediatoday.com/news/meta-adds-new-metrics-to-track-business-chatbot-performance/824908/) * **Meta **launched [Muse Spark 1.1](https://www.cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html), its strongest model yet for coding and agentic work * **YouTube** is bringing its [AI search chatbot](https://www.socialmediatoday.com/news/youtube-launches-desktop-version-of-ask-youtube/824660/) to desktop * **SpaceXAI **launched its new [Grok 4.5 model](https://www.axios.com/2026/07/08/spacexai-grok-new-model) * **Google **is expanding [AI ad disclosures](https://searchengineland.com/google-ai-ad-disclosures-search-youtube-discover-481887) across Search, YouTube and Discover * **Google Photos** is getting an [AI video remix tool](https://www.socialmediatoday.com/news/google-adds-ai-powered-video-remix-option/824769/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8625e7e-3b28-43ae-aaac-242c70b53d2b/Rangel_100726.jpg?t=1783634868) [Them: "were you able to get offline this weekend?" Social media managers: Look tired and unhappy] Follow image link: (https://www.linkedin.com/posts/jrangel_them-were-you-able-to-get-offline-this-activity-7479912793031254017-HT_X/) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7b6319a3-5952-4ce5-9e20-96c57762dddb/Screenshot_2026-07-10_at_12.34.08.jpg?t=1783683335) ["Facebook AI is unintentionally the funniest thing in the world". Image shows a photo of a caravan with "They eat babies in Denver!!" painted on it. Underneath, Meta AI suggests "Baby-eating restaurants in Denver"] Follow image link: (https://www.threads.com/@the.plantissier/post/DaTYtpQljYb?xmt=AQG0qZKSVsfWXP-cZPcztxh2imgLiF1xGwO09ctvfGeHOg) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c2a1047b-dded-4c4d-8b6f-6dc4458e5299/Rangel_100726-1.jpg?t=1783634892) ["When you know less screen time will help you lower your anxiety but you work in social media" Image shows a man with his head in his hands.] Follow image link: (https://www.linkedin.com/posts/jrangel_when-you-know-less-screen-time-will-help-activity-7480636966510829568-8rbX/) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Erling Haaland** has made a long-standing meme official. The Norway striker has long been compared to the Dragon Ball Z villain Majin Buu. The joke resurfaced lately as Haaland became one of the breakout stars of the 2026 World Cup. An Instagram post showed him recreating Majin Buu’s signature hand gesture… Instagram: (https://www.instagram.com/p/DadNJcsgBtS/) …and Haaland replied:_ “I mean I don’t disagree.”_ The meme has now [spread across the internet all over again](https://mashable.com/life/erling-haaland-majin-buu-meme-response)… TikTok Video: (https://www.tiktok.com/@spartanicartzdxd/video/7659076579649195294) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Creators are now optimising for ChatGPT**, not just **TikTok**. And some creators are getting brand deals after appearing in AI answers! Fashion creator **Andrew Polo** claims inbound brand inquiries rose 50% after **ChatGPT** surfaced him for eczema-related searches. Niche expertise, interviews, press mentions and clear titles all seem to help AI discovery. **YouTube** creator content appears in more than 25% of AI assistant answers. These Creators Are Hacking ChatGPT To Rake In Brand Deals: (https://www.adweek.com/agencies/these-creators-are-hacking-chatgpt-to-rake-in-brand-deals/) __________ **Also this week… ** **Pepsi **deleted a **Threads post **that said Wild Cherry is what happens when regular cherry “stops asking permission”. [It did NOT land the way they intended](https://triblive.com/news/world/pepsi-faces-backlash-after-controversial-social-media-post/). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/997ca6c9-0814-4629-814c-dd9b9a71a5a4/Screenshot_2026-07-10_at_13.57.17.png?t=1783688257) Caption: - **Pepsi’s** response…? - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d4d3ed2-b356-42b1-94b1-75e79f876bfa/Screenshot_2026-07-10_at_13.05.11.png?t=1783685135) Caption: __________ **More brand news and views:** * How **Wimbledon** has deliberately worked with creators to [shake off its exclusive image](https://www.theguardian.com/sport/2026/jul/08/how-social-media-hype-is-changing-wimbledon-from-distinguished-tournament-to-tourist-event) * **Reddit** is [cracking down on AI marketing slop](https://www.bloomberg.com/news/articles/2026-07-06/reddit-is-cracking-down-on-ai-marketing-slop-with-its-own-ai?utm_id=97760_v0_s00_e0_tv4) with its own AI, as brands plant posts to influence answers from ChatGPT and Gemini * The first **YouTube FIFA Creator Cup** streams [live from Central Park](https://blog.youtube/news-and-events/youtube-fifa-creator-cup-central-park/) on Sunday * **Dentsu** is integrating **Meta**’s Creator Marketplace and Partnership Ads into Dentsu.connect,== letting teams handle listening, creator selection and paid activation ====[in one dashboard](https://digiday.com/marketing/dentsu-strikes-meta-deal-to-build-plumbing-for-mass-influencer-activation/)== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"…Whether the Executive Branch (through the SEC) has done enough to hold Mr. Musk to account for his alleged violation is, like many other issues, for our citizenry to decide at the ballot box…"“ — – **Judge Sparkle Sooknanan **is [clearly not happy](https://mashable.com/tech/elon-musk-sec-twitter-x-settlement) with having to approve a paltry settlement fee for **Elon Musk** in his **Twitter** stock disclosure case -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **Over the years**, brands have turned community spaces into another place to sell. Outbound commenting, sponsored comments and SSO tactics are making users more sceptical. In this guest essay for **Rachel Karten’s Link In Bio newsletter**, Matthew Stasoff’s (who is awesome) matrix splits community management into service, banter, good times and hero moments. The strongest play is not more_ “get that bag sis” _replies, but useful customer-first action. One genuine brand hero moment can be worth 50 desperate banter comments… Have brands lost the plot in comment sections?: (https://www.linkinbio.news/p/community-management-comments) __________ **Also this week:** * **As Threads approaches its third birthday,** here’s an interview with platform boss **Connor Hayes.** The platform is less an X clone, and [more of a Reddit challenger these days](https://www.nytimes.com/2026/07/05/technology/threads-meta-twitter-x.html)… -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Is endless TikTok scrolling stopping you **hitting your fitness targets? **WeWard**, backed by **Venus Williams**, lets you lock problematic apps until you hit your step goal. Its new Walking Mode blocks selected apps until users complete a set number of steps. Someone could lock TikTok or Instagram until they walk 3,000 steps, for example. Goals and blocked apps are fully customisable. The app rewards walking with “Wards,” which can be exchanged for cash, gift cards or donations. WeWard can now lock your apps until you hit your steps : (https://techcrunch.com/2026/07/08/venus-williams-backed-weward-can-now-lock-your-apps-until-you-hit-your-steps/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Facebook users **keep accidentally posting onto **Threads**… [and Threads users are loving it](https://www.businessinsider.com/threads-richard-has-passed-instagram-cross-posting-facebook-instagram-2026-7). Once switched on, Facebook’s Threads cross-posting toggle can stay active for future posts That has led private-feeling updates, family messages and awkward posts into public Threads feeds **Meta** says it has added more friction to reduce accidental cross-posting. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9a14cc2f-2c57-447f-a850-7e4d94e8bd46/731252732_17972071584117490_2239321941300175224_n.jpg?t=1783609636) Caption: __________ **More WTF this week:** * **The search** for Mark Zuckerberg's [mystery stylist is on](https://www.vanityfair.com/story/the-search-for-mark-zuckerbergs-mystery-stylist) * **OnlyFans creators** are accidentally [helping to clean up hacked government websites](https://www.wired.com/story/onlyfans-creators-dmca-hacked-government-websites/) * **A Facebook argument **is being linked to a [fatal family stabbing in Alabama](https://www.thedailybeast.com/neighbor-says-alabama-teen-stabbed-mom-after-fight-over-her-facebook-posts/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Discord accidentally banned** over 8,000 people for posting grids and other ‘benign’ images. A safety-system bug wrongly flagged grid-like pictures, including chessboards and Minecraft inventories. Discord says around 200 users were affected for posting grid-style images. Another 8,000+ accounts were banned after posting other benign images since May. The bug also stopped cleared accounts from being automatically unbanned. 😬 Discord accidentally banned over 8,000 people for posting grids and other ‘benign’ images: (https://www.theverge.com/games/962156/discord-accidental-bans-grid-images) __________ **More fails spotted:** * **Donald Trump isn’t as popular on TikTok** as he thinks. He claimed he was found to be the number one account on the platform, but he’s actually just [the most-watched world leader](https://www.thedailybeast.com/trumps-tiktok-popularity-brag-blows-up-in-his-face/), a smaller pool of competition! Tweet: (https://twitter.com/atrupar/status/2074891270950953467) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **You could have less control over your TikTok FYP** than you think A Northwestern study found negative feedback works, but often only temporarily. The “not interested’ button reduced unwanted videos by around 84%. Simply skipping videos cut them by only 48%. But a short re-engagement with unwanted content can cause the algorithm to “relapse”. Your FYP is trainable, but it needs constant discipline to stay trained. TikTok users don't have as much agency over their FYPs as they think: (https://arstechnica.com/science/2026/07/how-much-control-do-tiktok-users-really-have-over-fyps/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$1.4 TRILLION**“ — – **The amount Meta says **US states are seeking [over youth safety claims](https://www.reuters.com/business/meta-says-us-states-are-seeking-14-trillion-penalties-august-youth-safety-trial-2026-07-07/). Ouch! __________ **More social stats:** * **BAD FOR LADS: **LBG Media, behind LadBible, says Meta’s creator-content push helped drive a [41% drop](https://www.theguardian.com/media/2026/jul/05/meta-algorithm-digital-publishers-ladbible) in indirect revenue * **FIGHTBACK: **Meta responds to the Indian child abuse ad scandal says it removed 4 million+ suspicious accounts and [36 million](https://about.fb.com/news/2026/07/our-work-to-fight-child-exploitation-on-our-apps/) child exploitation posts last year * **AI SPOTTING:** TikTok says it has labelled [more than 3 billion](https://newsroom.tiktok.com/helping-people-spot-and-understand-ai-generated-content-on-tiktok?lang=en-GB) videos as AI-generated or AI-edited * **TOO MUCH: **[41%](https://www.threads.com/@mattnavarra/post/Dak6QXqCvKW?xmt=AQG0oANQDlMxJ3g1APHuT9OFx43mubve2q0_lvphO1J_aA) of longform LinkedIn posts were likely fully AI-generated in a new study. On X, around 29% of longform posts were fully AI-written, with 23% AI-assisted * **TOP OF THE PODS: **[29%](https://www.threads.com/@mattnavarra/post/Daka1xCihBu?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q) of weekly UK podcast listeners now choose YouTube as their main service, making it Brits’ top podcast platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Here are the top 50 [highest-paid creators in 2026](https://www.threads.com/@mattnavarra/post/DacfGepCujI?xmt=AQG0v58dSeM0cj2ut2NjNlUxqlQS3I2iIxo0IFJXFO-f9g), charted… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3bf1d2e-3ceb-4144-869e-1f038acdd46a/740053399_17971577598117490_7766072009470120474_n.jpg?t=1783613500) Follow image link: (https://www.threads.com/@mattnavarra/post/DacfGepCujI?xmt=AQG0v58dSeM0cj2ut2NjNlUxqlQS3I2iIxo0IFJXFO-f9g) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta’s Zuckerberg Says Exploring AI Cloud Business Makes Sense: (https://www.bloomberg.com/news/articles/2026-07-09/meta-s-zuckerberg-says-exploring-ai-cloud-business-makes-sense?utm_id=97760_v0_s00_e0_tv4) __________ **Also spotted this week…** * **WhatsApp is facing pushback** from regulators in India and Somalia over fraud concerns around its username rollout. [[TNW](https://thenextweb.com/news/somalia-backs-indias-objection-to-whatsapps-username-switch)] * **UK watchdogs advise** private profiles, limited sharing, and Close Friends groups for children’s photos as AI-generated child abuse images were up 14% year-on-year in an IWF study. [[The Guardian](https://www.theguardian.com/society/2026/jul/03/ai-prey-watchdogs-telling-parents-protect-children-nudification-apps)] * **The EU is moving closer** to a social media ban for teens. [[Politico](https://www.politico.eu/article/inside-ursula-von-der-leyens-push-for-eu-social-media-ban/)] * **The EU’s child abuse scanning** bill is back from the dead. [[Politico](https://www.politico.eu/article/europes-conservatives-revive-zombie-bill-child-abuse-scanning/)] * ==**Denmark has joined**==== an EU court fight over whether platforms must pay publishers. [====[TNW](https://thenextweb.com/news/denmark-intervenes-eu-publishers-rights-case)====]== * ==**A French watchdog**==== has ordered Meta to negotiate with publishers in a news copyright case. [====[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-07-08/french-watchdog-orders-meta-to-negotiate-in-news-copyright-case?utm_id=97760_v0_s00_e0_tv4)====]== * **An app to sync Shopify **with Google and YouTube could cause sellers real headaches from 18 August. [[Search Engine Roundtable](https://www.seroundtable.com/google-youtube-shopify-app-sync-merchant-concerns-41627.html)] **New features and tests:** * **WhatsApp is rolling out** new features that make it easier to manage conversations on Wear OS. [[WABetaInfo](https://www.threads.com/@wabetainfo/post/Dagz_8miGsf?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ)] * **WhatsApp is updating **the group chat info interface on iOS. [[WABetaInfo](https://www.threads.com/@wabetainfo/post/DaePNIwiGJh?xmt=AQG0TX1ffavgdhY_3B6Jw5jjv6sT7o5vUw1dx4WbnhTPwQ)] * **Instagram is testing **a slightly tilted to the left UI for story stickers. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/Dac0cgkjEZA?xmt=AQG0zetT9ndgNbeT5I_ibqyw3UD8gN2qXAOcFNeHyE3f8Q)] * **Substack expanded **its tools for community, podcasts and analytics. [[On Substack](https://on.substack.com/p/new-on-substack-subscriber-perks?utm_id=97760_v0_s00_e0_tv4)] * **Netflix is adding** short-form video from top publishers as it competes with YouTube and TikTok. [[TNW](https://thenextweb.com/news/netflix-short-form-publisher-deals-youtube-tiktok)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **How ByteDance’s Seedance is quietly becoming** Hollywood’s favourite AI video tool… China-backed AI tool behind fake Brad Pitt fight making Hollywood inroads: (https://www.latimes.com/business/story/2026-07-03/bytedances-tiktok-took-over-social-media-now-its-video-ai-is-taking-over-hollywood) __________ **Also worth a read:** * **Inside the big business of the creator economy**, [with the agents making it happen](https://www.theverge.com/podcast/961603/raina-penchansky-ali-berman-dba-uta-influencer-cliff-marketing) * **At 17, she sued Meta and Google, and won.** [Now she’s ready to tell her story](https://www.bloomberg.com/news/features/2026-07-03/google-and-meta-lost-a-landmark-trial-to-kaley-but-kept-her-as-a-user?utm_id=97760_v0_s00_e0_tv4) * ==**Influencer screenings **====[aren’t going away](https://www.theverge.com/entertainment/960260/the-odyssey-christopher-nolan-influencers-screenings)== * **Will late-night TV** [work on YouTube?](https://www.nytimes.com/2026/07/03/business/media/youtube-julian-shapiro-barnum-late-night.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Meta’s Bangkok office **was briefly taken over… by a rogue squirrel! 🐿️ The animal reportedly arrived inside a package before escaping into the office. It spent around 20 minutes running past staff before being caught. One janitor was scratched on the finger and later taken for a medical check. At least the incident gave Meta employees a rare moment of comic relief after all the layoffs and morale issues lately! One of Meta’s Offices Was Briefly Overtaken by a Rogue Squirrel: (https://www.wired.com/story/one-of-metas-offices-was-briefly-overtaken-by-a-rogue-squirrel/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's your lot for this week. In an ironic plot twist… 👇 - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwcnhkYjN4cGtmaXNkcjZheDRldG4xanp3cDRicTFobXcwb2Z2eWszMyZlcD12MV9naWZzX3NlYXJjaCZjdD1n/GpyS1lJXJYupG/giphy.gif) [Canadian Lol GIF] Caption: Giphy Just as i’m about to hit send, and after spending much of this week’s Geekout calling Meta creepy, **an email from Meta just landed in my inbox!** They want to gift me a pair of its **Ray-Ban Meta AI smartglasses **(the Blayzer Optics ones. Fancy). So, once they arrive, I'll field-test whether they're a genuinely useful bit of tech… or £400+ of expensive creep-stalker hardware strapped to my face. Bold of Meta to hand the reviewer's job to the bloke who just wrote the "Meta can't stop being creepy" headline, but here we are. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1fe4f68-6b25-4658-9c24-043392cffb12/Mark-Zuckerberg-Prepares-to-type__3_.gif?t=1783686636) Caption: [Imag: Giphy] - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-image-generator-opt-out-haaland-meme

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bfd8a6b3-cd52-4fb0-9b08-7a258a4c62ad/Geekout_030726.jpg?t=1783076768) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** I finally made it back from Zante, Greece. But only just. A self-imposed seven-day social media ban was exactly what I needed. Sunshine, great food, and almost zero doomscrolling. Bliss. Sadly, I discovered you can leave social media, but social media cannot leave you. The word on the Zante streets (and TikTok), was that Harrison Sullivan, aka [HSTikkyTokky](https://share.google/zhhb0lPAiwYW7Z2nV), was in town causing chaos. TikTok Video: (https://www.tiktok.com/@tikkytokky782/video/7653088577319931158?q=hstikkytokky%20heading%20to%20zante&t=1783071893827) Following his appearance in **Louis Theroux’s ****_[Inside the Manosphere](https://www.youtube.com/watch?v=Ms23FeJWvKU)_**, the TikTok rage-baiter and professional misogynistic muppet has now achieved every rage-baiter’s dream: becoming famous for being absolutely unbearable. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2f3117fb-17f7-4b93-9cc2-3d73240a06a5/image.png?t=1783078557) Follow image link: (https://www.youtube.com/watch?v=Ms23FeJWvKU) Caption: - Women were fangirling. Men were idolising him. Humanity continues to surprise me. We bumped into him and his travelling army of bros on the Zante strip several times. The good news? From what we saw, and what his own team proudly clipped for TikTok, someone threw a drink over him nearly every night…. Not all heroes wear capes. Some carry blue WKD: 😂 TikTok Video: (https://www.tiktok.com/@lyylclipz/video/7656219154470407446?q=hstikkytokky%20drink%20zante&t=1783071111820) Annnnnway… After a week in the sun and several late nights desperately trying not to embarrass my 16-year-old daughter, getting home became an absolute nightmare. Our flight was cancelled at the last minute. Then, on our final day, we all caught a COVID-like virus and ended up feverish, exhausted and stranded in a temporary hotel in 35°C heat. Lovely stuff. 🤒 😭 The perfect ending came when we finally boarded our replacement flight and the cabin crew played out their Jet2 ad: _“Nothing beats a Jet2 holiday..!”_ The irony was not lost on me. Right… Let’s get into this week’s news, featuring: * **WhatsApp officially launching @usernames** — But will it give scammers a new opportunity? * **Meta pushed out another new app** — But will Pocket’s AI vibes be enough to sustain your attention * **Zuck’s AI problems continue **— Despite the $billions Meta is burning through to keep up with rivals **— Matt** ==** 2 cool things… **== * ==**LinkedIn revealed**==== how to get your posts cited by AI chatbots ==→ ==The single most important detail is ====[NOT what you think](https://www.linkedin.com/posts/mattnavarra_8-ways-to-boost-ai-visibility-of-your-linkedin-ugcPost-7478130203681198082-8Mmi/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s)== ==-== * **46,000 marketers** at Tesla, Google, and Meta are reading this free newsletter → [It one of my weekly must-reads](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) -------------------- ###### GEEKOUT RECOMMENDS ▶︎ TOP NEWSLETTER #### To every social media marketer who wants to think like a CMO View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8c67d5fa-f442-472f-968f-4c03db65bfe8/image.png?t=1783076159) Follow image link: (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) Caption: - **If you want to grow beyond social** and understand the whole marketing machine, then you need to start seeing how every channel connects. **[Stacked Marketer is the FREE newsletter](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026)** that gives social marketers the full marketing picture — paid, email, ecom, SEO, and AI.  **With 3 newsletters per week**, you'll start connecting the dots across the funnel. **You'll ask sharper questions **in cross-team meetings. Eventually, you become the marketer who understands the whole game. **Join 46,000+ marketers and pros** — [Subscribe to Stacked Marketer (Free)](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) Join Stacked Marketer → (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- WhatsApp is launching usernames: here’s how to reserve yours: (https://www.theverge.com/tech/958832/whatsapp-usernames-rollout-reservation-availability) 2. **TikTok US accused of political censorship** under its new ownership [[SILENCING](https://talkingpointsmemo.com/the-weekender/tiktok-doesnt-want-us-to-talk-about-the-news)] 3. **Meta rolls out ‘Pocket’,** a new app with a social feed of vibe-coded mini games [[APPETISING](https://www.businessinsider.com/meet-meta-new-vibe-coding-app-pocket-gizmo-ai-games-2026-7)] 4. **Mark Zuckerberg admits the company’s AI drive** is going slower than expected [[STALLING](https://archive.is/Q9trL)] 5. **UK’s culture secretary and department quit X** citing concerns over democracy [[X-ITING](https://www.theguardian.com/media/2026/jul/02/lisa-nandy-culture-social-media-x-abuse-misinformation)] -------------------- ###### SPONSORED ▶︎ TOP B2B AGENCY #### Anyone can generate content. Expertise builds authority 📣 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f259439-c417-4850-bdbc-10ac12210cec/Loomify_newsletter_01.jpg?t=1783070260) Follow image link: (https://loomifycollective.io/) Caption: - Expertise is what stands out. **Every B2B marketing team now has access to the same tools. **The brands winning attention aren't publishing more content, they're partnering with people their audiences already trust. **At Loomify**, they connect B2B brands with independent journalists, expert creators and premium newsletters to reach senior decision-makers, investors and policy makers. **Loomify specialises in:** * **Exclusive newsletter sponsorships** with influential industry publications * **Thought leadership storytelling **created alongside respected independent journalists * **Expert creator partnerships** that build credibility, not just reach * **Content amplification **that helps your message travel further and maximises AI citations If you're rethinking how your brand builds authority in 2026, chat to Loomify. Connect with Loomify → (https://loomifycollective.io/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **WhatsApp usernames: Yay! …or not?** WhatsApp usernames are already raising impersonation red flags: (https://techcrunch.com/2026/07/01/whatsapp-usernames-are-already-raising-impersonation-red-flags/) It feels like WhatsApp has been working on usernames for years. The feature could have done with being available for a long time already. Group chats can be really useful, but if it means sharing your phone number with a bunch of people you don’t know well, that’s a huge security worry for some people. FINALLY WhatsApp started the process of launching usernames this week, by letting you reserve your chosen handle. Handily, it’s connected up to Instagram so you can claim the username you already use there. But despite some thoughtful design around security (you can let anyone message you by username or create a PIN that trusted contacts can use to message you that way), WhatsApp usernames bring up their own concerns. Firstly, if you’re prolific on a non-Meta app with a certain username, but someone else has that handle on Instagram, there’s an opportunity for confusion or even impersonation. This is already [causing a storm](https://techcrunch.com/2026/07/01/whatsapp-usernames-are-already-raising-impersonation-red-flags/) in some quarters, with high-profile people unable to register ‘their’ handle. Secondly, adding a username requires you to add WhatsApp to your Meta Accounts Centre. That means if someone somehow gained access to your Accounts Centre, they’d be able to access not just Facebook, Instagram, and Threads, but WhatsApp too. Given WhatsApp is FAR more important to the daily lives of many people around the world than the other Meta apps, this is a real security risk Meta will have to take incredibly seriously. So should you register the same username you have everywhere else to avoid impersonation, or the something different so you’re less findable? Should you register a username at all? These choices are yours, but at least go in with your eyes wide open to the risks and the opportunities. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4643079f-8952-4a27-9cfe-acbd8453077f/image.png?t=1783074499) Follow image link: (https://www.socialmediatoday.com/news/meta-adds-custom-instagram-stories-features-for-glasses/824166/) Caption: [Image: Meta] * **Meta **is giving its smart glasses [exclusive features](https://www.socialmediatoday.com/news/meta-adds-custom-instagram-stories-features-for-glasses/824166/) for **Instagram** Stories, like Spin View and Mulit-Cam Sync * **Meta**’s prediction market app ‘Arena’ will reportedly target 19-to-34 year olds as it aims for [100 million](https://www.nytimes.com/2026/06/26/technology/zuckerberg-meta-polymarket-kalshi.html?smid=nytcore-ios-share) monthly active users for the yet- to-be released product * **Meta** reportedly plans to sell unused AI [computing capacity](https://www.cnbc.com/2026/07/01/meta-stock-cloud-ai-compute.html) to other companies. Shares of rivals in the space fell 12% on the news * **Meta** wants to be [shielded](https://www.politico.com/news/2026/06/26/exclusive-meta-asks-california-lawmakers-for-shield-from-child-harm-penalties-00978728) from potential Californian fines for design that is harmful to children * **Meta** AI chief Alexandr Wang reportedly claims the company’s next AI model has [caught up](https://www.businessinsider.com/meta-ai-model-catches-up-openai-gpt-5-says-2026-7) with OpenAI’s GPT-5.5 **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e634540-c849-4632-b014-bc481a16e2d8/image.png?t=1783074964) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-more-algorithm-controls/823936/) Caption: [Image: Meta] * **Instagram** is testing new ways to [customise](https://techcrunch.com/2026/06/27/instagram-is-testing-more-ways-for-users-to-customize-your-algorithm/) ‘Your Algorithm’ * **Instagram** now lets businesses add [business hours and contact info](https://www.threads.com/@oncescuradu/post/DaJPz-0DGPy?xmt=AQG0G82wjuSxqa145cS6A25kZlvJQzIwrTNq85leBIj_nU35DYFi3CeBq_GrCdpHsluKQcE&slof=1) to their profiles * **Instagram **is rolling out [video recording](https://www.threads.com/@jonahmanzano/post/DaRXRkBE2NU?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) in the instant DM camera * **Instagram **now lets you [disable](https://www.threads.com/@jonahmanzano/post/DaStNMFiYhF?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) photo comments * **Instagram Edits** has added [bilingual captions](https://www.threads.com/@mattnavarra/post/DaShgQgCh05?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA), smarter templates, and summer sounds **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/80e5dea2-48a4-47af-8d43-dcbbdc3666b2/image.png?t=1783075150) Follow image link: (https://www.socialmediatoday.com/news/threads-adds-live-chat-co-hosts/824154/) Caption: [Image: Meta] * **Threads** has expanded [access to live chats](https://www.socialmediatoday.com/news/threads-adds-live-chat-co-hosts/824154/) and added a new co-hosts feature * **Threads **has launched [Private Likes](https://www.threads.com/@mattnavarra/post/DaPqBVDCsBI?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) that hide your likes from everyone except the post author * **WhatsApp **is [switching to Giphy](https://wabetainfo.com/whatsapp-migrates-users-to-giphy-as-tenor-shuts-down-its-api/) to provide GIFs after Google shut down the Tenor API * **WhatsApp **has [fixed a loophole](https://wabetainfo.com/whatsapp-patches-the-encryption-trick-that-confirmed-a-block/) that let you check if someone had blocked you * **WhatsApp** is working on [passkey device linking](https://www.threads.com/@wabetainfo/post/DaMNnGViGTc?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) * ==**WhatsApp**==== is working on new updates for the bottom ====[navigation bar](https://wabetainfo.com/whatsapp-is-testing-new-navigation-updates-for-the-ios-interface/)==== and Contacts tab== **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00363036-bdd9-4a70-8c28-a38a951c0a87/image.png?t=1783075312) Follow image link: (https://www.socialmediatoday.com/news/x-launches-livestream-studio-to-simplify-live-broadcasts/824300/) Caption: [Image: X] * **X **has launched [Live Studio](https://www.socialmediatoday.com/news/x-launches-livestream-studio-to-simplify-live-broadcasts/824300/) as a new command centre for livestream creators on the platform * **X **poses “[serious risk](https://arstechnica.com/tech-policy/2026/07/musks-x-poses-serious-risk-to-americans-privacy-advocates-warn-ftc/) to Americans’ privacy,” advocates have warned the FTC as the the platform makes a bid for loosened restrictions * **X** has been spotted displaying four or more images in a post as [a carousel](https://www.threads.com/@oncescuradu/post/DaJO1IrDHYA?xmt=AQG0v5DKd0tl2t73yFMgvyk-Sv5zNwLhdNcaes99-W6c6Ic7kr1XfbqjPy2Z4VFRTFNX9so&slof=1) on desktop web * **X** testing a new [video dock button](https://www.threads.com/@oncescuradu/post/DaJSyHsjC0G?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) for smoother video and live stream minimisation on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/54eb4b84-396a-43e2-b1cb-d240ba07289c/image.png?t=1783075380) Follow image link: (https://www.socialmediatoday.com/news/tiktok-launches-branded-microdramas/824044/) Caption: [Image: TikTok] * **TikTok** now lets brands launch microdramas on the platform and then use automated targeting to attract the right viewers, with a new [Mini Dramas feature](https://www.socialmediatoday.com/news/tiktok-launches-branded-microdramas/824044/) * **TikTok **joined YouTube in [reaching a settlement](https://www.nbcnews.com/tech/tech-news/tiktok-reaches-settlement-social-media-addiction-trial-florida-teen-rcna352299) with a Florida teen ahead of an imminent social media addiction trial, which will now be against Meta and Snap * **TikTok **Shop is tightening its rules against [fake reviews](https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882) * **TikTok **Shop has introduced a new [gambling policy](https://ppc.land/tiktok-shop-kills-8-break-formats-and-bans-lucky-spins-under-gambling-rules/) that bans lucky spins, raffles, sweepstakes, wheels, and casino-style games * **TikTok** is turning Madonna’s new album launch into [a global fan event](https://newsroom.tiktok.com/tiktok-celebrates-madonnas-confessions-ii-with-multi-part-global-campaign?lang=en) * **TikTok and Food Network** are teaming up for a [live cooking series](https://press.wbd.com/us/media-release/tiktok-live-and-food-network-launch-cooking-series-bringing-together-creators-chefs) * **YouTube **is bringing Mark Rober’s [popular science experiments](https://www.socialmediatoday.com/news/youtube-partners-with-science-content-creator-mark-rober/824168/) into US classrooms * **YouTube** has added new [Shorts features](https://blog.youtube/news-and-events/youtube-celebrate-america-250-july-4-holiday/) to mark the USA’s 250th birthday, alongside ==live fireworks, creator guides, and a commemorative ‘Yoodle’== * ==**YouTube **====is giving photo posts a more ====[Instagram-like upgrade](https://www.tubefilter.com/2026/07/01/youtube-shorts-photo-post-music-update-images/)== * **YouTube** Primetime Channels feature in the US now includes [Peacock](https://www.hollywoodreporter.com/business/digital/peacock-now-youtube-primetime-channels-nbcuniversal-deal-1236631769/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/267ec188-0b7e-4968-86c2-4a141489f2bc/ai_generated_5bf5c5d3416e0ac2.png?t=1783075750) Follow image link: (https://arstechnica.com/gadgets/2026/06/reddit-will-require-you-to-log-in-to-use-old-reddit-com/) Caption: [Image: Beehiiv AI] * **Reddit** is [ending anonymous browsing](https://arstechnica.com/gadgets/2026/06/reddit-will-require-you-to-log-in-to-use-old-reddit-com/) on the old version of Reddit, and longtime users are not happy * **Reddit **now lets all marketers [run two ad versions](https://www.socialmediatoday.com/news/reddit-rolls-out-split-testing-to-all-advertisers/824298/) while changing only one variable * **Reddit **has launched a new ‘People are the Best’ [campaign](https://www.socialmediatoday.com/news/reddit-launches-people-are-the-best-campaign/824032/) to celebrate real conversation over AI-sourced info * **Snap** faces a lawsuit over [claims](https://www.latimes.com/business/story/2026-06-25/snap-sued-by-parents-of-girl-who-was-raped-by-man-she-met-on-snapchat) its features enabled child grooming * **Snapchat** has been spotted offering an option to [mention another user](https://www.threads.com/@jonahmanzano/post/DaQHQEOCccz?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) when posting to Spotlight * **Twitch **is developing [Recaps](https://www.threads.com/@mattnavarra/post/DaNUla5CkQC?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA), letting streamers share selected clips from recent broadcasts * **Twitch** and **SoundCloud** have partnered for a day of [live-streamed DJ sets](https://www.tubefilter.com/2026/06/26/twitch-soundcloud-partnership-dj-sessions-live/) alongside IRL events * ==**Discord **====is testing ====[age verification](https://www.theverge.com/tech/959045/discord-is-testing-age-verification-with-incode-and-google-wallet)==== with Incode age verification and Google Wallet ID== * **Discord** now [runs natively](https://www.meta.com/en-gb/blog/discord-launch/) on Meta Quest headsets -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Need some help with a tricky conversation? ** WhatsApp is testing a [private ‘side chat’ with AI](https://wabetainfo.com/whatsapp-is-testing-a-private-side-chat-feature-with-meta-ai/) that can run alongside a regular conversation. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ecabdcac-d9de-4e81-8895-d6673245416f/WA_WHATSAPP_SIDE_CHAT_PRIVATE_PROCESSING_AI_FEATURE_IOS.jpg?t=1783072047) Follow image link: (https://wabetainfo.com/whatsapp-is-testing-a-private-side-chat-feature-with-meta-ai/) Caption: Credit: WABetaInfo __________ **Also spotted this week…** * **Meta **is adding [ridiculous ‘rate limits’](https://www.theverge.com/gadgets/959899/meta-ai-glasses-paywall-rate-limit) and a soft paywall to the AI features on its smart glasses * **Meta** has launches an MCP server to help developers [debug their apps](https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/) with Claude, Cursor, Codex, and ChatGPT * **Meta AI **[chat insights](https://www.threads.com/@jonahmanzano/post/DaSp3H1ifO0?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) are now available, giving parents a better understanding of what their teen asks Meta AI * **Meta **has added suicide and self-harm [alerts](https://www.threads.com/@jonahmanzano/post/DaSpo8kCTgT?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) for teens using Meta AI on **Instagram** * **X **now offers an [MCP server](https://techcrunch.com/2026/06/30/x-now-offers-an-mcp-server-to-make-its-platform-easier-for-ai-tools-to-use/) to make its platform easier for AI tools to use * **YouTube** now lets creators use AI to [explore and manage comments](https://www.socialmediatoday.com/news/youtube-adds-ai-powered-comment-filtering/823939/) on their videos * **LinkedIn** has launched ‘Draft with AI’ that [writes ad copy](https://www.threads.com/@mattnavarra/post/DaSYww9irU6?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) from a URL, campaign goal, or past creatives. * **TikTok** has launched an [app store](https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/) for AI-powered advertising tools * **NotebookLM** can now turn your research into [TikTok-style clips](https://www.theverge.com/tech/959778/google-notebooklm-ai-clips) * **Apple** is giving [Creator Studio](https://www.threads.com/@mattnavarra/post/DaQTuygCosb?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) a major AI-powered upgrade -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **USA Today **asked me about the very real risks of “harmless” AI clips [resurrect Princess Diana on Instagram](https://eu.usatoday.com/story/entertainment/celebrities/2026/07/01/princess-diana-ai-videos-debate/90555583007/). AI videos place her with adult sons, daughters-in-law and grandchildren she never met. One **Instagram** clip alone reached 2.8m views and 35,000+ likes. Creators call them tributes. Critics see grief, nostalgia and family pain turned into engagement bait. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d773e06-0c1a-4bb9-9906-e08bb6aa1522/731479569_17970852186117490_4474841723152610619_n.jpg?t=1783007878) Follow image link: (https://eu.usatoday.com/story/entertainment/celebrities/2026/07/01/princess-diana-ai-videos-debate/90555583007/) Caption: __________ I also spoke to **The Daily Influence **about a [crackdown on financial influencers](https://thedailyinfluence.co/posts/india-moves-to-regulate-social-media-finfluencers) in India. Indian regulator SEBI proposes classifying creators with 500,000 followers as celebrities for financial advertising. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6296d3a-8813-4d7b-805d-5d3247e0cd3f/731390844_17970840384117490_3284205451051220295_n.jpg?t=1783007567) Follow image link: (https://thedailyinfluence.co/posts/india-moves-to-regulate-social-media-finfluencers) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f16116bc-c175-43db-8cd5-ece3b4712824/Screenshot_2026-07-03_at_10.24.22.png?t=1783070764) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-looking-at-all-of-the-activity-7474839200240926722-rPL6/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ Instagram: (https://www.instagram.com/p/DZ4Q-A9h-6H/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **The first American Pope **is also the first really meme-able Pope, it seems… As the New York Times [explained](https://www.nytimes.com/2026/06/23/magazine/pope-memes.html): _“_==_Pope Leo XIV is the perfect vessel for 6-7 and other internet trends, where juxtaposition — and sparring with Trump — boosts virality.”_== He happily does 6-7 hands… Youtube: Pope Leo hits the viral “6 7” gesture while talking with children at the Vatican (https://www.youtube.com/watch?v=iXbhEcTeOcc) …and then does them again… Youtube: Pope Leo does 6-7’ meme again (https://www.youtube.com/shorts/FY2Y1RU5YFY) His stance against the race to build ever more powerful AI has also made him a hero on social media. His recent anti-AI essay went viral, and soon people were sharing quotes from it in a way no papal writings ever have before. - Tweet: (https://twitter.com/philosophymeme0/status/2072835535270191527) __________ **Meanwhile, brands are picking up** on Sony’s decision to stop selling physical versions of PlayStation games with [their own takes](https://www.ign.com/articles/even-kfc-is-dunking-on-sony-as-the-dust-settles-on-playstations-shock-decision-to-kill-physical-game-discs) on the announcement… Tweet: (https://twitter.com/Dominos_UK/status/2072602429959340517) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **TikTok and FIFA** sent 30 creator correspondents behind the scenes at matches… Some creators must publish five posts per game(!), covering training, press conferences, and pitch-side moments Brands are also using local micro-creators to sell host cities, tourism, and nearby culture While broadcasters show the match, creators sell the full experience. Why brands are bringing creators to the World Cup sidelines : (https://digiday.com/media/why-brands-are-bringing-creators-to-the-world-cup-sidelines/) __________ **Here’s a cautionary tale **for brands looking to be a bit spicy. **Bluesky** took to rival **Threads** with an edgy little joke… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ddd806a-195d-473f-bc30-877437d68416/Screenshot_2026-07-03_at_11.00.17.png?t=1783072833) Follow image link: (https://www.threads.com/@bluesky_social/post/DaLMpkcm68-?xmt=AQG0uXNjIGB53wihi0UU08UJFoF3n2Mldk36w0sw-9pS5g) Caption: - …and it didn’t go as planned 🤦‍♂️ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87f7f487-cdfc-4daa-afdf-f6881a64e61d/Screenshot_2026-07-03_at_11.03.08.png?t=1783073000) Caption: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fcbea9dd-a192-45dd-a646-141a6dfb4384/Screenshot_2026-07-03_at_11.00.40.png?t=1783072852) Follow image link: (https://www.threads.com/@bluesky_social/post/DaLyoYOkngp?xmt=AQG0uXNjIGB53wihi0UU08UJFoF3n2Mldk36w0sw-9pS5g) Caption: __________ **More brand news and views:** * **Nothing**== says its Indian Instagram account was taken over by a moustachioed selfie poster… but it ====[sure feels like a marketing stunt](https://www.androidauthority.com/nothing-instagram-hack-3682385/)== * ==**Unilever**==== has turned the ====**World Cup**==== into a ====[50,000-creator campaign](https://digiday.com/media/a-super-bowl-every-two-days-inside-unilevers-50000-creator-world-cup-play/)== * **Hollywood agency UTA** is building an [AI insights tool](https://www.hollywoodreporter.com/business/business-news/uta-creators-audience-insights-platform-1236627100/) to connect creators and brands -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"He doesn’t like kids coming up to him in airports with business cards that say ‘I’m CEO, bitch’ for him to sign."“ — – **Aaron Sorkin** on why [Jesse Eisenberg refused](https://variety.com/2026/film/news/jesse-eisenberg-mark-zuckerberg-social-reckoning-1236798016/) to return as Mark Zuckerberg in The Social Reckoning __________ **Also quoted this week:** _“When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience."_ **- YouTube’s Todd Beaupré **wants creators to view the algorithm as the perfect distillation of user intent, [it would seem](https://mashable.com/life/youtube-alogrithm-secret-vidcon) __________ _“If you focus on empowering people and making people more productive and that happens at a faster rate than companies get better at automating things, then in theory there should be more jobs in the future, not less."_ **- Mark Zuckerberg **is all in on the idea of AI [not taking everyone’s jobs](https://www.businessinsider.com/mark-zuckerberg-ai-job-displacement-2026-6) (of course!) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Meta is rolling out a new app **with a social feed of vibe-coded mini games. 'Pocket' lets users create interactive posts called ‘Gizmos’ simply by typing a prompt. Gizmos can react to touch, phone movement, music, cameras and uploaded photos. The app was built after Meta hired the team behind the original Gizmo platform. Pocket is launching in** selected regions** only, for now. Meta is rolling out a new app with a social feed of vibe-coded mini games: (https://www.businessinsider.com/meet-meta-new-vibe-coding-app-pocket-gizmo-ai-games-2026-7) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Meta can read your mind** and turn your thoughts into text… kind of. The company’s Brain2Qwerty v2 reads signals produced while someone types and predicts the words they intended. It achieved 61% word accuracy, compared with 8% for earlier non-invasive systems. The best participant reached 78% accuracy, with many sentences almost entirely correct The tech could someday help people who cannot speak communicate without brain surgery. But this isn’t a mind-reading machine. The tech needs lots of hospital equipment and cannot read random thoughts. Meta’s Brain AI Takes a Step Closer to Telepathy With Improved Thought-to-Text Decoding: (https://roadtovr.com/meta-brain-ai-telepathy-improved-bci/) __________ **More WTF this week:** * ==**4chan is testing**==== how far UK online safety laws can actually reach, refusing to pay a fine, challenging it in court… and responding with ====[AI-generated hamster images](https://www.tubefilter.com/2026/07/02/4chan-legal-dispute-uk-online-safety-act-ofcom/)== * **Meta contractors posed** as teens to [prompt rival chatbots](https://www.wired.com/story/meta-contractors-pretending-to-be-teens-chatbot-testing/) about suicide, sex, and drugs * **The Daily Mail **has been sued over [‘systematic’ lifting of social media images](https://pressgazette.co.uk/media_law/daily-mail-sued-over-systematic-lifting-of-social-media-images/) * **Twitch users** have seen ads as long as [three-and-a-half minutes(!](https://www.tubefilter.com/2026/06/28/twitch-zach-bussey-pre-roll-mid-roll-ads-getting-longer/)) but the company says these aren’t happening. Someone’s mistaken… * ==**MrBeast and other top YouTubers**==== sell their scraps at a charity auction. ====[A half-eaten FaZe Rug burger](https://www.bloomberg.com/news/articles/2026-06-29/mrbeast-top-youtubers-sell-their-scraps-at-new-age-auction?utm_id=97760_v0_s00_e0_tv4)==== sold for $7,000 after being preserved in resin ==😳 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **Google has killed its Tenor GIF API**, forcing changes on some social platforms. The free API previously powered GIF search across **X, Discord, WhatsApp **and **Bluesky**. Tenor still works on its website and inside Google apps like Gboard and Messages. X has already migrated, while Discord, WhatsApp and Bluesky are testing alternatives including Klipy. Users may lose saved favourites and see a noticeably different GIF selection. Google kills Tenor GIF API, forcing changes at X, Discord, and more: (https://arstechnica.com/gadgets/2026/06/google-kills-tenor-gif-api-forcing-changes-at-x-discord-and-more/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Instagram has published a new 2026 guide** to maxxing-out Stories It covers everything from posting and scheduling to stickers, Highlights and Close Friends. The guide also spotlights Collage, which animates five or more photos using AI. AI Restyle can transform images into film looks, illustrations or custom text styles. How to Use Instagram Stories: Complete 2026 Guide: (https://about.instagram.com/blog/tips-and-tricks/how-to-use-instagram-stories/) __________ **Also this week:** * ==**The LinkedIn makeovers**==== that ====[actually get people hired](https://www.wsj.com/lifestyle/careers/the-linkedin-makeovers-that-actually-get-people-hired-f4fa513c)== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**60%+**“ — – **Kids who say they want to be influencers **when they grow up because it will make them rich and famous. Despite nearly half of creators earning [less than $15k a year](https://www.threads.com/@mattnavarra/post/DaQUp5mCj2B?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA)! __________ **More social stats:** * **TEEN CULL: **TikTok and YouTube deactivated a total of [4.7 million](https://thenextweb.com/news/tiktok-youtube-indonesia-child-accounts) accounts run buy under-16s in Indonesia following a new online safety rules in the country * **UNSAFE: **[50%](https://www.threads.com/@mattnavarra/post/DaNPJNeijvP?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) of social platforms’ child safety tools failed basic testing * **UNWISE: **[More than 1 in 5 people](https://www.threads.com/@mattnavarra/post/DaP_SxtCi4e?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) make health decisions based on social media, despite widespread distrust -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Most Americans** [now support](https://www.threads.com/@mattnavarra/post/DaSaxvKiuN8?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) a teen social media ban, and the support is across all adult ages and political persuasions… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7c8876ba-94e4-4f84-b451-23fb5eaea674/731384990_17970951627117490_4584584643795119690_n.jpg?t=1783073839) Follow image link: (https://www.threads.com/@mattnavarra/post/DaSazQACn3A?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) Caption: __________ **Also charted this week:** * **KEEP GOING: **How much of different types of TikTok video do people [typically watch](https://www.threads.com/@mattnavarra/post/DaNOIOfijEe?xmt=AQG0aU-fT7Jv2PnZ2H7fkB8qqq8lhNmZzQhy8WGD_h6HJA)? * **DOING WELL: **==Wellness brands are ====[exploding on TikTok](https://www.threads.com/@mattnavarra/post/DaNgNYNCmgj?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA)==== while most industries shrink== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Australia doubles the maximum penalty for its social media ban: (https://www.engadget.com/2203358/australia-doubles-maximum-penalty-social-media-ban/) __________ **Also spotted this week…** * **The Australian eSafety chief** singled out X particularly, while saying platforms are monetising gore and fringe content. [[The Guardian](https://www.theguardian.com/australia-news/2026/jul/02/antisemitism-royal-commission-social-media-julie-inman-grant-esafety-ntwnfb)] * **BBC correspondents have been told** to put TikTok ahead of the flagship Today programme, as social and digital output begins to eclipse the importance of traditional broadcast media. [[The Guardian](https://www.theguardian.com/media/2026/jun/27/today-programme-bbc-social-digital-content-radio-4)] * **The US is offering $10m** to identify hackers targeting Signal and WhatsApp users. [[Ars Technica](https://arstechnica.com/information-technology/2026/06/us-offers-10-million-for-info-on-group-behind-signal-and-whatsapp-hacking-spree/)] * **Meta is reportedly** restricting internal usage of Anthropic and OpenAI tools, amid worries their outputs will slip into Meta’s training data, causing ‘distillation’. [[The Information $$$](https://www.theinformation.com/articles/internal-docs-show-meta-putting-limits-claude-codex-fearing-distillation?utm_source=ti_app&rc=kmaysd)] * **Google has reportedly** capped Meta’s use of Gemini as capacity is strained. [[Financial Times $$$](https://www.ft.com/content/c5d52f72-71ef-40bc-bad3-61afdba8b378?shareType=nongift)] * ==**The EU wants influencers**==== to cover its summits — but only if they love the bloc. [====[Politico](https://www.politico.eu/article/eu-wants-influencers-to-cover-its-summits-but-only-if-they-love-the-bloc/)====]== * ==**The Irish High Court**==== has told the country’s data protection regulator to reconsider TikTok’s China data-transfer ban. [====[TNW](https://thenextweb.com/news/ireland-tiktok-data-transfer-review)====]== * **Donald Trump has threatened** harsh tariffs over EU digital taxes on US companies. Big tech companies like Meta would be affected by the taxes. [[Social Media Today](https://www.socialmediatoday.com/news/trump-threatens-tariffs-over-eu-digital-taxes/823937/)] * **The FBI has warned** that Russian intelligence hackers have a new trick for reading your Signal messages on a compromised account, even after you change phones. [[TNW](https://thenextweb.com/news/fbi-russian-hackers-signal-backup-recovery-key-unc5792)] * **Pro-One Nation Facebook groups** purporting to be based in Australia appear to be run by foreign ‘meme factories’ that monetise content. [[The Guardian](https://www.theguardian.com/australia-news/2026/jun/28/pro-one-nation-facebook-groups-foreign-meme-factories-monetised-content-ntwnfb)] * **Meta has appointed **its first-ever chief data officer. [[Axois](https://www.axios.com/2026/07/01/meta-alex-schultz-chief-data-officer)] **New features and tests:** * **LinkedIn has renamed** ‘Easy Apply’ to ‘LinkedIn Apply’. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DaJTtiMDF8Z?xmt=AQG0PH-knENijj8BrdmqiQrF5jZmlT-64ir8qA8jVNMeNI84V3hQ9fwfdsuQQLW_nW7wfuN-&slof=1)] * **YouTube Video Reach **and Video View ad campaigns have received an upgrade. [[Google Ads blog](https://blog.google/products/ads-commerce/youtube-brand-campaign-updates/)] * **WhatsApp now lets you **register an iPad as your primary device. [[WABetaInfo](https://wabetainfo.com/whatsapp-is-rolling-out-primary-device-support-for-ipad/)] * **Pinterest has launched** a new Markets View to make international campaigns easier to manage. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-expands-international-campaign-insights/824037/)] * **Riverside now lets creators** run newsletters on the podcast-focused platform. [[TechCrunch](https://techcrunch.com/2026/06/30/podcasting-platform-riverside-enters-the-newsletter-publishing-game/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“Good taste used to require context. Now it requires the right moodboard. Instagram made taste visible, algorithms made it repeatable, and AI made it scalable. _ _“Welcome to the age of tasteslop, where originality may be the last status symbol left.”_ Instagram aesthetic and the death of taste: (https://www.theestablished.com/culture/living/instagram-aesthetic-tasteslop-good-taste-12066587) __________ **Also worth a read:** * **The ‘Almost Homeless’ Subreddit** is a [stark glimpse at soaring wealth inequality](https://www.wired.com/story/the-almost-homeless-subreddit-is-a-stark-glimpse-at-soaring-wealth-inequality/) * **Talent agencies are training** [creators to act like retailers](https://www.modernretail.co/marketing/talent-agencies-are-training-creators-to-act-like-retailers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Someone’s put YouTube on a Game Boy Color. And… it works! Modder Throaty Mumbo has built a custom cartridge that searches and streams YouTube videos. The tiny screen, limited controls and dreadful quality make viewing predictably painful. It’s less a practical product and more a gloriously unnecessary technical experiment. The upside: it might finally make YouTube unpleasant enough to stop scrolling. A custom Game Boy cartridge is one of the worst ways to watch YouTube.: (https://www.theverge.com/tech/958862/custom-nintendo-game-boy-color-cartridge-stream-youtube) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s everything worth knowing about this week. I’m heading off to see if Zante’s police have done us all a solid and thrown HSTikkyTokky in jail yet. Any last words about HS, Louis? - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/602fcac6-9dd2-4a55-bf38-cf7ae67b5b17/louis_theroux_fact.gif?t=1783078979) Caption: - Nuff said. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/whatsapp-usernames-pope-memes-meta-ai-struggles

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bfd8a6b3-cd52-4fb0-9b08-7a258a4c62ad/Geekout_030726.jpg?t=1783076768) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** I finally made it back from Zante, Greece. But only just. A self-imposed seven-day social media ban was exactly what I needed. Sunshine, great food, and almost zero doomscrolling. Bliss. Sadly, I discovered you can leave social media, but social media cannot leave you. The word on the Zante streets (and TikTok), was that Harrison Sullivan, aka [HSTikkyTokky](https://share.google/zhhb0lPAiwYW7Z2nV), was in town causing chaos. TikTok Video: (https://www.tiktok.com/@tikkytokky782/video/7653088577319931158?q=hstikkytokky%20heading%20to%20zante&t=1783071893827) Following his appearance in **Louis Theroux’s ****_[Inside the Manosphere](https://www.youtube.com/watch?v=Ms23FeJWvKU)_**, the TikTok rage-baiter and professional misogynistic muppet has now achieved every rage-baiter’s dream: becoming famous for being absolutely unbearable. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2f3117fb-17f7-4b93-9cc2-3d73240a06a5/image.png?t=1783078557) Follow image link: (https://www.youtube.com/watch?v=Ms23FeJWvKU) Caption: - Women were fangirling. Men were idolising him. Humanity continues to surprise me. We bumped into him and his travelling army of bros on the Zante strip several times. The good news? From what we saw, and what his own team proudly clipped for TikTok, someone threw a drink over him nearly every night…. Not all heroes wear capes. Some carry blue WKD: 😂 TikTok Video: (https://www.tiktok.com/@lyylclipz/video/7656219154470407446?q=hstikkytokky%20drink%20zante&t=1783071111820) Annnnnway… After a week in the sun and several late nights desperately trying not to embarrass my 16-year-old daughter, getting home became an absolute nightmare. Our flight was cancelled at the last minute. Then, on our final day, we all caught a COVID-like virus and ended up feverish, exhausted and stranded in a temporary hotel in 35°C heat. Lovely stuff. 🤒 😭 The perfect ending came when we finally boarded our replacement flight and the cabin crew played out their Jet2 ad: _“Nothing beats a Jet2 holiday..!”_ The irony was not lost on me. Right… Let’s get into this week’s news, featuring: * **WhatsApp officially launching @usernames** — But will it give scammers a new opportunity? * **Meta pushed out another new app** — But will Pocket’s AI vibes be enough to sustain your attention * **Zuck’s AI problems continue **— Despite the $billions Meta is burning through to keep up with rivals **— Matt** ==** 2 cool things… **== * ==**LinkedIn revealed**==== how to get your posts cited by AI chatbots ==→ ==The single most important detail is ====[NOT what you think](https://www.linkedin.com/posts/mattnavarra_8-ways-to-boost-ai-visibility-of-your-linkedin-ugcPost-7478130203681198082-8Mmi/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s)== ==-== * **46,000 marketers** at Tesla, Google, and Meta are reading this free newsletter → [It one of my weekly must-reads](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) -------------------- ###### GEEKOUT RECOMMENDS ▶︎ TOP NEWSLETTER #### To every social media marketer who wants to think like a CMO View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8c67d5fa-f442-472f-968f-4c03db65bfe8/image.png?t=1783076159) Follow image link: (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) Caption: - **If you want to grow beyond social** and understand the whole marketing machine, then you need to start seeing how every channel connects. **[Stacked Marketer is the FREE newsletter](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026)** that gives social marketers the full marketing picture — paid, email, ecom, SEO, and AI.  **With 3 newsletters per week**, you'll start connecting the dots across the funnel. **You'll ask sharper questions **in cross-team meetings. Eventually, you become the marketer who understands the whole game. **Join 46,000+ marketers and pros** — [Subscribe to Stacked Marketer (Free)](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) Join Stacked Marketer → (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=july2026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- WhatsApp is launching usernames: here’s how to reserve yours: (https://www.theverge.com/tech/958832/whatsapp-usernames-rollout-reservation-availability) 2. **TikTok US accused of political censorship** under its new ownership [[SILENCING](https://talkingpointsmemo.com/the-weekender/tiktok-doesnt-want-us-to-talk-about-the-news)] 3. **Meta rolls out ‘Pocket’,** a new app with a social feed of vibe-coded mini games [[APPETISING](https://www.businessinsider.com/meet-meta-new-vibe-coding-app-pocket-gizmo-ai-games-2026-7)] 4. **Mark Zuckerberg admits the company’s AI drive** is going slower than expected [[STALLING](https://archive.is/Q9trL)] 5. **UK’s culture secretary and department quit X** citing concerns over democracy [[X-ITING](https://www.theguardian.com/media/2026/jul/02/lisa-nandy-culture-social-media-x-abuse-misinformation)] -------------------- ###### SPONSORED ▶︎ TOP B2B AGENCY #### Anyone can generate content. Expertise builds authority 📣 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f259439-c417-4850-bdbc-10ac12210cec/Loomify_newsletter_01.jpg?t=1783070260) Follow image link: (https://loomifycollective.io/) Caption: - Expertise is what stands out. **Every B2B marketing team now has access to the same tools. **The brands winning attention aren't publishing more content, they're partnering with people their audiences already trust. **At Loomify**, they connect B2B brands with independent journalists, expert creators and premium newsletters to reach senior decision-makers, investors and policy makers. **Loomify specialises in:** * **Exclusive newsletter sponsorships** with influential industry publications * **Thought leadership storytelling **created alongside respected independent journalists * **Expert creator partnerships** that build credibility, not just reach * **Content amplification **that helps your message travel further and maximises AI citations If you're rethinking how your brand builds authority in 2026, chat to Loomify. Connect with Loomify → (https://loomifycollective.io/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **WhatsApp usernames: Yay! …or not?** WhatsApp usernames are already raising impersonation red flags: (https://techcrunch.com/2026/07/01/whatsapp-usernames-are-already-raising-impersonation-red-flags/) It feels like WhatsApp has been working on usernames for years. The feature could have done with being available for a long time already. Group chats can be really useful, but if it means sharing your phone number with a bunch of people you don’t know well, that’s a huge security worry for some people. FINALLY WhatsApp started the process of launching usernames this week, by letting you reserve your chosen handle. Handily, it’s connected up to Instagram so you can claim the username you already use there. But despite some thoughtful design around security (you can let anyone message you by username or create a PIN that trusted contacts can use to message you that way), WhatsApp usernames bring up their own concerns. Firstly, if you’re prolific on a non-Meta app with a certain username, but someone else has that handle on Instagram, there’s an opportunity for confusion or even impersonation. This is already [causing a storm](https://techcrunch.com/2026/07/01/whatsapp-usernames-are-already-raising-impersonation-red-flags/) in some quarters, with high-profile people unable to register ‘their’ handle. Secondly, adding a username requires you to add WhatsApp to your Meta Accounts Centre. That means if someone somehow gained access to your Accounts Centre, they’d be able to access not just Facebook, Instagram, and Threads, but WhatsApp too. Given WhatsApp is FAR more important to the daily lives of many people around the world than the other Meta apps, this is a real security risk Meta will have to take incredibly seriously. So should you register the same username you have everywhere else to avoid impersonation, or the something different so you’re less findable? Should you register a username at all? These choices are yours, but at least go in with your eyes wide open to the risks and the opportunities. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4643079f-8952-4a27-9cfe-acbd8453077f/image.png?t=1783074499) Follow image link: (https://www.socialmediatoday.com/news/meta-adds-custom-instagram-stories-features-for-glasses/824166/) Caption: [Image: Meta] * **Meta **is giving its smart glasses [exclusive features](https://www.socialmediatoday.com/news/meta-adds-custom-instagram-stories-features-for-glasses/824166/) for **Instagram** Stories, like Spin View and Mulit-Cam Sync * **Meta**’s prediction market app ‘Arena’ will reportedly target 19-to-34 year olds as it aims for [100 million](https://www.nytimes.com/2026/06/26/technology/zuckerberg-meta-polymarket-kalshi.html?smid=nytcore-ios-share) monthly active users for the yet- to-be released product * **Meta** reportedly plans to sell unused AI [computing capacity](https://www.cnbc.com/2026/07/01/meta-stock-cloud-ai-compute.html) to other companies. Shares of rivals in the space fell 12% on the news * **Meta** wants to be [shielded](https://www.politico.com/news/2026/06/26/exclusive-meta-asks-california-lawmakers-for-shield-from-child-harm-penalties-00978728) from potential Californian fines for design that is harmful to children * **Meta** AI chief Alexandr Wang reportedly claims the company’s next AI model has [caught up](https://www.businessinsider.com/meta-ai-model-catches-up-openai-gpt-5-says-2026-7) with OpenAI’s GPT-5.5 **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e634540-c849-4632-b014-bc481a16e2d8/image.png?t=1783074964) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-more-algorithm-controls/823936/) Caption: [Image: Meta] * **Instagram** is testing new ways to [customise](https://techcrunch.com/2026/06/27/instagram-is-testing-more-ways-for-users-to-customize-your-algorithm/) ‘Your Algorithm’ * **Instagram** now lets businesses add [business hours and contact info](https://www.threads.com/@oncescuradu/post/DaJPz-0DGPy?xmt=AQG0G82wjuSxqa145cS6A25kZlvJQzIwrTNq85leBIj_nU35DYFi3CeBq_GrCdpHsluKQcE&slof=1) to their profiles * **Instagram **is rolling out [video recording](https://www.threads.com/@jonahmanzano/post/DaRXRkBE2NU?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) in the instant DM camera * **Instagram **now lets you [disable](https://www.threads.com/@jonahmanzano/post/DaStNMFiYhF?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) photo comments * **Instagram Edits** has added [bilingual captions](https://www.threads.com/@mattnavarra/post/DaShgQgCh05?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA), smarter templates, and summer sounds **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/80e5dea2-48a4-47af-8d43-dcbbdc3666b2/image.png?t=1783075150) Follow image link: (https://www.socialmediatoday.com/news/threads-adds-live-chat-co-hosts/824154/) Caption: [Image: Meta] * **Threads** has expanded [access to live chats](https://www.socialmediatoday.com/news/threads-adds-live-chat-co-hosts/824154/) and added a new co-hosts feature * **Threads **has launched [Private Likes](https://www.threads.com/@mattnavarra/post/DaPqBVDCsBI?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) that hide your likes from everyone except the post author * **WhatsApp **is [switching to Giphy](https://wabetainfo.com/whatsapp-migrates-users-to-giphy-as-tenor-shuts-down-its-api/) to provide GIFs after Google shut down the Tenor API * **WhatsApp **has [fixed a loophole](https://wabetainfo.com/whatsapp-patches-the-encryption-trick-that-confirmed-a-block/) that let you check if someone had blocked you * **WhatsApp** is working on [passkey device linking](https://www.threads.com/@wabetainfo/post/DaMNnGViGTc?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) * ==**WhatsApp**==== is working on new updates for the bottom ====[navigation bar](https://wabetainfo.com/whatsapp-is-testing-new-navigation-updates-for-the-ios-interface/)==== and Contacts tab== **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00363036-bdd9-4a70-8c28-a38a951c0a87/image.png?t=1783075312) Follow image link: (https://www.socialmediatoday.com/news/x-launches-livestream-studio-to-simplify-live-broadcasts/824300/) Caption: [Image: X] * **X **has launched [Live Studio](https://www.socialmediatoday.com/news/x-launches-livestream-studio-to-simplify-live-broadcasts/824300/) as a new command centre for livestream creators on the platform * **X **poses “[serious risk](https://arstechnica.com/tech-policy/2026/07/musks-x-poses-serious-risk-to-americans-privacy-advocates-warn-ftc/) to Americans’ privacy,” advocates have warned the FTC as the the platform makes a bid for loosened restrictions * **X** has been spotted displaying four or more images in a post as [a carousel](https://www.threads.com/@oncescuradu/post/DaJO1IrDHYA?xmt=AQG0v5DKd0tl2t73yFMgvyk-Sv5zNwLhdNcaes99-W6c6Ic7kr1XfbqjPy2Z4VFRTFNX9so&slof=1) on desktop web * **X** testing a new [video dock button](https://www.threads.com/@oncescuradu/post/DaJSyHsjC0G?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) for smoother video and live stream minimisation on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/54eb4b84-396a-43e2-b1cb-d240ba07289c/image.png?t=1783075380) Follow image link: (https://www.socialmediatoday.com/news/tiktok-launches-branded-microdramas/824044/) Caption: [Image: TikTok] * **TikTok** now lets brands launch microdramas on the platform and then use automated targeting to attract the right viewers, with a new [Mini Dramas feature](https://www.socialmediatoday.com/news/tiktok-launches-branded-microdramas/824044/) * **TikTok **joined YouTube in [reaching a settlement](https://www.nbcnews.com/tech/tech-news/tiktok-reaches-settlement-social-media-addiction-trial-florida-teen-rcna352299) with a Florida teen ahead of an imminent social media addiction trial, which will now be against Meta and Snap * **TikTok **Shop is tightening its rules against [fake reviews](https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882) * **TikTok **Shop has introduced a new [gambling policy](https://ppc.land/tiktok-shop-kills-8-break-formats-and-bans-lucky-spins-under-gambling-rules/) that bans lucky spins, raffles, sweepstakes, wheels, and casino-style games * **TikTok** is turning Madonna’s new album launch into [a global fan event](https://newsroom.tiktok.com/tiktok-celebrates-madonnas-confessions-ii-with-multi-part-global-campaign?lang=en) * **TikTok and Food Network** are teaming up for a [live cooking series](https://press.wbd.com/us/media-release/tiktok-live-and-food-network-launch-cooking-series-bringing-together-creators-chefs) * **YouTube **is bringing Mark Rober’s [popular science experiments](https://www.socialmediatoday.com/news/youtube-partners-with-science-content-creator-mark-rober/824168/) into US classrooms * **YouTube** has added new [Shorts features](https://blog.youtube/news-and-events/youtube-celebrate-america-250-july-4-holiday/) to mark the USA’s 250th birthday, alongside ==live fireworks, creator guides, and a commemorative ‘Yoodle’== * ==**YouTube **====is giving photo posts a more ====[Instagram-like upgrade](https://www.tubefilter.com/2026/07/01/youtube-shorts-photo-post-music-update-images/)== * **YouTube** Primetime Channels feature in the US now includes [Peacock](https://www.hollywoodreporter.com/business/digital/peacock-now-youtube-primetime-channels-nbcuniversal-deal-1236631769/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/267ec188-0b7e-4968-86c2-4a141489f2bc/ai_generated_5bf5c5d3416e0ac2.png?t=1783075750) Follow image link: (https://arstechnica.com/gadgets/2026/06/reddit-will-require-you-to-log-in-to-use-old-reddit-com/) Caption: [Image: Beehiiv AI] * **Reddit** is [ending anonymous browsing](https://arstechnica.com/gadgets/2026/06/reddit-will-require-you-to-log-in-to-use-old-reddit-com/) on the old version of Reddit, and longtime users are not happy * **Reddit **now lets all marketers [run two ad versions](https://www.socialmediatoday.com/news/reddit-rolls-out-split-testing-to-all-advertisers/824298/) while changing only one variable * **Reddit **has launched a new ‘People are the Best’ [campaign](https://www.socialmediatoday.com/news/reddit-launches-people-are-the-best-campaign/824032/) to celebrate real conversation over AI-sourced info * **Snap** faces a lawsuit over [claims](https://www.latimes.com/business/story/2026-06-25/snap-sued-by-parents-of-girl-who-was-raped-by-man-she-met-on-snapchat) its features enabled child grooming * **Snapchat** has been spotted offering an option to [mention another user](https://www.threads.com/@jonahmanzano/post/DaQHQEOCccz?xmt=AQG0RMng279ecawjcxiIcMHth_ihK1HXx8L7q7zYz63Ghw) when posting to Spotlight * **Twitch **is developing [Recaps](https://www.threads.com/@mattnavarra/post/DaNUla5CkQC?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA), letting streamers share selected clips from recent broadcasts * **Twitch** and **SoundCloud** have partnered for a day of [live-streamed DJ sets](https://www.tubefilter.com/2026/06/26/twitch-soundcloud-partnership-dj-sessions-live/) alongside IRL events * ==**Discord **====is testing ====[age verification](https://www.theverge.com/tech/959045/discord-is-testing-age-verification-with-incode-and-google-wallet)==== with Incode age verification and Google Wallet ID== * **Discord** now [runs natively](https://www.meta.com/en-gb/blog/discord-launch/) on Meta Quest headsets -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Need some help with a tricky conversation? ** WhatsApp is testing a [private ‘side chat’ with AI](https://wabetainfo.com/whatsapp-is-testing-a-private-side-chat-feature-with-meta-ai/) that can run alongside a regular conversation. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ecabdcac-d9de-4e81-8895-d6673245416f/WA_WHATSAPP_SIDE_CHAT_PRIVATE_PROCESSING_AI_FEATURE_IOS.jpg?t=1783072047) Follow image link: (https://wabetainfo.com/whatsapp-is-testing-a-private-side-chat-feature-with-meta-ai/) Caption: Credit: WABetaInfo __________ **Also spotted this week…** * **Meta **is adding [ridiculous ‘rate limits’](https://www.theverge.com/gadgets/959899/meta-ai-glasses-paywall-rate-limit) and a soft paywall to the AI features on its smart glasses * **Meta** has launches an MCP server to help developers [debug their apps](https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/) with Claude, Cursor, Codex, and ChatGPT * **Meta AI **[chat insights](https://www.threads.com/@jonahmanzano/post/DaSp3H1ifO0?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) are now available, giving parents a better understanding of what their teen asks Meta AI * **Meta **has added suicide and self-harm [alerts](https://www.threads.com/@jonahmanzano/post/DaSpo8kCTgT?xmt=AQG0d2UPBujV1F4H2W0JPk6aLsPXELVHVfYeo_GXWSRUgQ) for teens using Meta AI on **Instagram** * **X **now offers an [MCP server](https://techcrunch.com/2026/06/30/x-now-offers-an-mcp-server-to-make-its-platform-easier-for-ai-tools-to-use/) to make its platform easier for AI tools to use * **YouTube** now lets creators use AI to [explore and manage comments](https://www.socialmediatoday.com/news/youtube-adds-ai-powered-comment-filtering/823939/) on their videos * **LinkedIn** has launched ‘Draft with AI’ that [writes ad copy](https://www.threads.com/@mattnavarra/post/DaSYww9irU6?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) from a URL, campaign goal, or past creatives. * **TikTok** has launched an [app store](https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/) for AI-powered advertising tools * **NotebookLM** can now turn your research into [TikTok-style clips](https://www.theverge.com/tech/959778/google-notebooklm-ai-clips) * **Apple** is giving [Creator Studio](https://www.threads.com/@mattnavarra/post/DaQTuygCosb?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) a major AI-powered upgrade -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **USA Today **asked me about the very real risks of “harmless” AI clips [resurrect Princess Diana on Instagram](https://eu.usatoday.com/story/entertainment/celebrities/2026/07/01/princess-diana-ai-videos-debate/90555583007/). AI videos place her with adult sons, daughters-in-law and grandchildren she never met. One **Instagram** clip alone reached 2.8m views and 35,000+ likes. Creators call them tributes. Critics see grief, nostalgia and family pain turned into engagement bait. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d773e06-0c1a-4bb9-9906-e08bb6aa1522/731479569_17970852186117490_4474841723152610619_n.jpg?t=1783007878) Follow image link: (https://eu.usatoday.com/story/entertainment/celebrities/2026/07/01/princess-diana-ai-videos-debate/90555583007/) Caption: __________ I also spoke to **The Daily Influence **about a [crackdown on financial influencers](https://thedailyinfluence.co/posts/india-moves-to-regulate-social-media-finfluencers) in India. Indian regulator SEBI proposes classifying creators with 500,000 followers as celebrities for financial advertising. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6296d3a-8813-4d7b-805d-5d3247e0cd3f/731390844_17970840384117490_3284205451051220295_n.jpg?t=1783007567) Follow image link: (https://thedailyinfluence.co/posts/india-moves-to-regulate-social-media-finfluencers) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f16116bc-c175-43db-8cd5-ece3b4712824/Screenshot_2026-07-03_at_10.24.22.png?t=1783070764) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-looking-at-all-of-the-activity-7474839200240926722-rPL6/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ Instagram: (https://www.instagram.com/p/DZ4Q-A9h-6H/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **The first American Pope **is also the first really meme-able Pope, it seems… As the New York Times [explained](https://www.nytimes.com/2026/06/23/magazine/pope-memes.html): _“_==_Pope Leo XIV is the perfect vessel for 6-7 and other internet trends, where juxtaposition — and sparring with Trump — boosts virality.”_== He happily does 6-7 hands… Youtube: Pope Leo hits the viral “6 7” gesture while talking with children at the Vatican (https://www.youtube.com/watch?v=iXbhEcTeOcc) …and then does them again… Youtube: Pope Leo does 6-7’ meme again (https://www.youtube.com/shorts/FY2Y1RU5YFY) His stance against the race to build ever more powerful AI has also made him a hero on social media. His recent anti-AI essay went viral, and soon people were sharing quotes from it in a way no papal writings ever have before. - Tweet: (https://twitter.com/philosophymeme0/status/2072835535270191527) __________ **Meanwhile, brands are picking up** on Sony’s decision to stop selling physical versions of PlayStation games with [their own takes](https://www.ign.com/articles/even-kfc-is-dunking-on-sony-as-the-dust-settles-on-playstations-shock-decision-to-kill-physical-game-discs) on the announcement… Tweet: (https://twitter.com/Dominos_UK/status/2072602429959340517) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **TikTok and FIFA** sent 30 creator correspondents behind the scenes at matches… Some creators must publish five posts per game(!), covering training, press conferences, and pitch-side moments Brands are also using local micro-creators to sell host cities, tourism, and nearby culture While broadcasters show the match, creators sell the full experience. Why brands are bringing creators to the World Cup sidelines : (https://digiday.com/media/why-brands-are-bringing-creators-to-the-world-cup-sidelines/) __________ **Here’s a cautionary tale **for brands looking to be a bit spicy. **Bluesky** took to rival **Threads** with an edgy little joke… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ddd806a-195d-473f-bc30-877437d68416/Screenshot_2026-07-03_at_11.00.17.png?t=1783072833) Follow image link: (https://www.threads.com/@bluesky_social/post/DaLMpkcm68-?xmt=AQG0uXNjIGB53wihi0UU08UJFoF3n2Mldk36w0sw-9pS5g) Caption: - …and it didn’t go as planned 🤦‍♂️ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87f7f487-cdfc-4daa-afdf-f6881a64e61d/Screenshot_2026-07-03_at_11.03.08.png?t=1783073000) Caption: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fcbea9dd-a192-45dd-a646-141a6dfb4384/Screenshot_2026-07-03_at_11.00.40.png?t=1783072852) Follow image link: (https://www.threads.com/@bluesky_social/post/DaLyoYOkngp?xmt=AQG0uXNjIGB53wihi0UU08UJFoF3n2Mldk36w0sw-9pS5g) Caption: __________ **More brand news and views:** * **Nothing**== says its Indian Instagram account was taken over by a moustachioed selfie poster… but it ====[sure feels like a marketing stunt](https://www.androidauthority.com/nothing-instagram-hack-3682385/)== * ==**Unilever**==== has turned the ====**World Cup**==== into a ====[50,000-creator campaign](https://digiday.com/media/a-super-bowl-every-two-days-inside-unilevers-50000-creator-world-cup-play/)== * **Hollywood agency UTA** is building an [AI insights tool](https://www.hollywoodreporter.com/business/business-news/uta-creators-audience-insights-platform-1236627100/) to connect creators and brands -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"He doesn’t like kids coming up to him in airports with business cards that say ‘I’m CEO, bitch’ for him to sign."“ — – **Aaron Sorkin** on why [Jesse Eisenberg refused](https://variety.com/2026/film/news/jesse-eisenberg-mark-zuckerberg-social-reckoning-1236798016/) to return as Mark Zuckerberg in The Social Reckoning __________ **Also quoted this week:** _“When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience."_ **- YouTube’s Todd Beaupré **wants creators to view the algorithm as the perfect distillation of user intent, [it would seem](https://mashable.com/life/youtube-alogrithm-secret-vidcon) __________ _“If you focus on empowering people and making people more productive and that happens at a faster rate than companies get better at automating things, then in theory there should be more jobs in the future, not less."_ **- Mark Zuckerberg **is all in on the idea of AI [not taking everyone’s jobs](https://www.businessinsider.com/mark-zuckerberg-ai-job-displacement-2026-6) (of course!) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Meta is rolling out a new app **with a social feed of vibe-coded mini games. 'Pocket' lets users create interactive posts called ‘Gizmos’ simply by typing a prompt. Gizmos can react to touch, phone movement, music, cameras and uploaded photos. The app was built after Meta hired the team behind the original Gizmo platform. Pocket is launching in** selected regions** only, for now. Meta is rolling out a new app with a social feed of vibe-coded mini games: (https://www.businessinsider.com/meet-meta-new-vibe-coding-app-pocket-gizmo-ai-games-2026-7) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Meta can read your mind** and turn your thoughts into text… kind of. The company’s Brain2Qwerty v2 reads signals produced while someone types and predicts the words they intended. It achieved 61% word accuracy, compared with 8% for earlier non-invasive systems. The best participant reached 78% accuracy, with many sentences almost entirely correct The tech could someday help people who cannot speak communicate without brain surgery. But this isn’t a mind-reading machine. The tech needs lots of hospital equipment and cannot read random thoughts. Meta’s Brain AI Takes a Step Closer to Telepathy With Improved Thought-to-Text Decoding: (https://roadtovr.com/meta-brain-ai-telepathy-improved-bci/) __________ **More WTF this week:** * ==**4chan is testing**==== how far UK online safety laws can actually reach, refusing to pay a fine, challenging it in court… and responding with ====[AI-generated hamster images](https://www.tubefilter.com/2026/07/02/4chan-legal-dispute-uk-online-safety-act-ofcom/)== * **Meta contractors posed** as teens to [prompt rival chatbots](https://www.wired.com/story/meta-contractors-pretending-to-be-teens-chatbot-testing/) about suicide, sex, and drugs * **The Daily Mail **has been sued over [‘systematic’ lifting of social media images](https://pressgazette.co.uk/media_law/daily-mail-sued-over-systematic-lifting-of-social-media-images/) * **Twitch users** have seen ads as long as [three-and-a-half minutes(!](https://www.tubefilter.com/2026/06/28/twitch-zach-bussey-pre-roll-mid-roll-ads-getting-longer/)) but the company says these aren’t happening. Someone’s mistaken… * ==**MrBeast and other top YouTubers**==== sell their scraps at a charity auction. ====[A half-eaten FaZe Rug burger](https://www.bloomberg.com/news/articles/2026-06-29/mrbeast-top-youtubers-sell-their-scraps-at-new-age-auction?utm_id=97760_v0_s00_e0_tv4)==== sold for $7,000 after being preserved in resin ==😳 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **Google has killed its Tenor GIF API**, forcing changes on some social platforms. The free API previously powered GIF search across **X, Discord, WhatsApp **and **Bluesky**. Tenor still works on its website and inside Google apps like Gboard and Messages. X has already migrated, while Discord, WhatsApp and Bluesky are testing alternatives including Klipy. Users may lose saved favourites and see a noticeably different GIF selection. Google kills Tenor GIF API, forcing changes at X, Discord, and more: (https://arstechnica.com/gadgets/2026/06/google-kills-tenor-gif-api-forcing-changes-at-x-discord-and-more/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Instagram has published a new 2026 guide** to maxxing-out Stories It covers everything from posting and scheduling to stickers, Highlights and Close Friends. The guide also spotlights Collage, which animates five or more photos using AI. AI Restyle can transform images into film looks, illustrations or custom text styles. How to Use Instagram Stories: Complete 2026 Guide: (https://about.instagram.com/blog/tips-and-tricks/how-to-use-instagram-stories/) __________ **Also this week:** * ==**The LinkedIn makeovers**==== that ====[actually get people hired](https://www.wsj.com/lifestyle/careers/the-linkedin-makeovers-that-actually-get-people-hired-f4fa513c)== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**60%+**“ — – **Kids who say they want to be influencers **when they grow up because it will make them rich and famous. Despite nearly half of creators earning [less than $15k a year](https://www.threads.com/@mattnavarra/post/DaQUp5mCj2B?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA)! __________ **More social stats:** * **TEEN CULL: **TikTok and YouTube deactivated a total of [4.7 million](https://thenextweb.com/news/tiktok-youtube-indonesia-child-accounts) accounts run buy under-16s in Indonesia following a new online safety rules in the country * **UNSAFE: **[50%](https://www.threads.com/@mattnavarra/post/DaNPJNeijvP?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) of social platforms’ child safety tools failed basic testing * **UNWISE: **[More than 1 in 5 people](https://www.threads.com/@mattnavarra/post/DaP_SxtCi4e?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) make health decisions based on social media, despite widespread distrust -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Most Americans** [now support](https://www.threads.com/@mattnavarra/post/DaSaxvKiuN8?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) a teen social media ban, and the support is across all adult ages and political persuasions… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7c8876ba-94e4-4f84-b451-23fb5eaea674/731384990_17970951627117490_4584584643795119690_n.jpg?t=1783073839) Follow image link: (https://www.threads.com/@mattnavarra/post/DaSazQACn3A?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA) Caption: __________ **Also charted this week:** * **KEEP GOING: **How much of different types of TikTok video do people [typically watch](https://www.threads.com/@mattnavarra/post/DaNOIOfijEe?xmt=AQG0aU-fT7Jv2PnZ2H7fkB8qqq8lhNmZzQhy8WGD_h6HJA)? * **DOING WELL: **==Wellness brands are ====[exploding on TikTok](https://www.threads.com/@mattnavarra/post/DaNgNYNCmgj?xmt=AQG020FlC5kObKckUo2027Feeg_rCZL7h7pfqdm5Mo5cqA)==== while most industries shrink== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Australia doubles the maximum penalty for its social media ban: (https://www.engadget.com/2203358/australia-doubles-maximum-penalty-social-media-ban/) __________ **Also spotted this week…** * **The Australian eSafety chief** singled out X particularly, while saying platforms are monetising gore and fringe content. [[The Guardian](https://www.theguardian.com/australia-news/2026/jul/02/antisemitism-royal-commission-social-media-julie-inman-grant-esafety-ntwnfb)] * **BBC correspondents have been told** to put TikTok ahead of the flagship Today programme, as social and digital output begins to eclipse the importance of traditional broadcast media. [[The Guardian](https://www.theguardian.com/media/2026/jun/27/today-programme-bbc-social-digital-content-radio-4)] * **The US is offering $10m** to identify hackers targeting Signal and WhatsApp users. [[Ars Technica](https://arstechnica.com/information-technology/2026/06/us-offers-10-million-for-info-on-group-behind-signal-and-whatsapp-hacking-spree/)] * **Meta is reportedly** restricting internal usage of Anthropic and OpenAI tools, amid worries their outputs will slip into Meta’s training data, causing ‘distillation’. [[The Information $$$](https://www.theinformation.com/articles/internal-docs-show-meta-putting-limits-claude-codex-fearing-distillation?utm_source=ti_app&rc=kmaysd)] * **Google has reportedly** capped Meta’s use of Gemini as capacity is strained. [[Financial Times $$$](https://www.ft.com/content/c5d52f72-71ef-40bc-bad3-61afdba8b378?shareType=nongift)] * ==**The EU wants influencers**==== to cover its summits — but only if they love the bloc. [====[Politico](https://www.politico.eu/article/eu-wants-influencers-to-cover-its-summits-but-only-if-they-love-the-bloc/)====]== * ==**The Irish High Court**==== has told the country’s data protection regulator to reconsider TikTok’s China data-transfer ban. [====[TNW](https://thenextweb.com/news/ireland-tiktok-data-transfer-review)====]== * **Donald Trump has threatened** harsh tariffs over EU digital taxes on US companies. Big tech companies like Meta would be affected by the taxes. [[Social Media Today](https://www.socialmediatoday.com/news/trump-threatens-tariffs-over-eu-digital-taxes/823937/)] * **The FBI has warned** that Russian intelligence hackers have a new trick for reading your Signal messages on a compromised account, even after you change phones. [[TNW](https://thenextweb.com/news/fbi-russian-hackers-signal-backup-recovery-key-unc5792)] * **Pro-One Nation Facebook groups** purporting to be based in Australia appear to be run by foreign ‘meme factories’ that monetise content. [[The Guardian](https://www.theguardian.com/australia-news/2026/jun/28/pro-one-nation-facebook-groups-foreign-meme-factories-monetised-content-ntwnfb)] * **Meta has appointed **its first-ever chief data officer. [[Axois](https://www.axios.com/2026/07/01/meta-alex-schultz-chief-data-officer)] **New features and tests:** * **LinkedIn has renamed** ‘Easy Apply’ to ‘LinkedIn Apply’. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DaJTtiMDF8Z?xmt=AQG0PH-knENijj8BrdmqiQrF5jZmlT-64ir8qA8jVNMeNI84V3hQ9fwfdsuQQLW_nW7wfuN-&slof=1)] * **YouTube Video Reach **and Video View ad campaigns have received an upgrade. [[Google Ads blog](https://blog.google/products/ads-commerce/youtube-brand-campaign-updates/)] * **WhatsApp now lets you **register an iPad as your primary device. [[WABetaInfo](https://wabetainfo.com/whatsapp-is-rolling-out-primary-device-support-for-ipad/)] * **Pinterest has launched** a new Markets View to make international campaigns easier to manage. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-expands-international-campaign-insights/824037/)] * **Riverside now lets creators** run newsletters on the podcast-focused platform. [[TechCrunch](https://techcrunch.com/2026/06/30/podcasting-platform-riverside-enters-the-newsletter-publishing-game/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“Good taste used to require context. Now it requires the right moodboard. Instagram made taste visible, algorithms made it repeatable, and AI made it scalable. _ _“Welcome to the age of tasteslop, where originality may be the last status symbol left.”_ Instagram aesthetic and the death of taste: (https://www.theestablished.com/culture/living/instagram-aesthetic-tasteslop-good-taste-12066587) __________ **Also worth a read:** * **The ‘Almost Homeless’ Subreddit** is a [stark glimpse at soaring wealth inequality](https://www.wired.com/story/the-almost-homeless-subreddit-is-a-stark-glimpse-at-soaring-wealth-inequality/) * **Talent agencies are training** [creators to act like retailers](https://www.modernretail.co/marketing/talent-agencies-are-training-creators-to-act-like-retailers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Someone’s put YouTube on a Game Boy Color. And… it works! Modder Throaty Mumbo has built a custom cartridge that searches and streams YouTube videos. The tiny screen, limited controls and dreadful quality make viewing predictably painful. It’s less a practical product and more a gloriously unnecessary technical experiment. The upside: it might finally make YouTube unpleasant enough to stop scrolling. A custom Game Boy cartridge is one of the worst ways to watch YouTube.: (https://www.theverge.com/tech/958862/custom-nintendo-game-boy-color-cartridge-stream-youtube) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s everything worth knowing about this week. I’m heading off to see if Zante’s police have done us all a solid and thrown HSTikkyTokky in jail yet. Any last words about HS, Louis? - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/602fcac6-9dd2-4a55-bf38-cf7ae67b5b17/louis_theroux_fact.gif?t=1783078979) Caption: - Nuff said. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/whatsapp-usernames-pope-memes-meta-ai-struggles

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17b5d90a-ef7f-4cdd-b26a-11524cd7074a/Geekout_260626.jpg?t=1782474448) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** Matt’s away sunning himself in a beautiful Greek resort right now, so this week’s Geekout is brought to you by me, [Martin](https://www.linkedin.com/in/martinjbryant/). I work on this newsletter with Matt every week anyway, so I hope you’ll feel like you’re in good hands! Apart from writing this, I’m mainly just laughing at the fact Matt left the UK for warmth and sunshine in the week we’ve had record-breaking temperatures and I feel like I’m melting as I write this. He could have just stayed at home… it’s hotter here than Greece today 😱 What’s he missing? Well, this week… * Meta explored dipping its toe into gambling 😮 * …and got sued for silencing the author of ‘Careless People’ 😬 * …and had to pause its controversial employee tracking programme after the whole company got access to the data 🤦‍♂️ * …and everyone in social media has either been in Cannes or wishing they were in Cannes while doing the REAL work back at the office-🔥 We’ve got all of that and LOADS more for you in today’s Geekout, so let’s get cracking, shall we? 👇 – Martin -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Mark Zuckerberg Directed Meta to Create a Prediction Markets App: (https://www.nytimes.com/2026/06/23/technology/meta-prediction-markets-app.html?unlocked_article_code=1.sVA.S8Cw.w-vIeTlfjE3Q&smid=url-share) 2. **Meta launches cheaper smart glasses** from $299, including Kylie Jenner collab [[LAUNCHING](https://techcrunch.com/2026/06/23/meta-debuts-new-cheaper-smart-glasses-under-its-own-brand/)] 3. **Meta pauses employee tracking programme **after it accidentally let the whole company see sensitive data [[PAUSING](https://www.engadget.com/2199458/meta-is-pausing-employee-tracking-program-after-it-let-the-whole-company-see-sensitive-data/)] 4. **WhatsApp gets a new boss**, Kunal Shah, as Will Cathcart shifts to a new role at Meta [[CHANGING](https://www.theverge.com/tech/953464/whatsapp-will-cathcart-stepping-down-cred)] 5. **Facebook critic sues Meta** over efforts to silence her book promo [[FIGHTING](https://www.wsj.com/us-news/law/meta-tried-to-silence-her-now-shes-suing-b228997c?mod=hp_lead_pos8)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta is placing a bet on prediction markets** Meta plans to release AI-powered prediction market app, documents show: (https://www.npr.org/2026/06/24/nx-s1-5869486/meta-prediction-market-app-ai) We all know that Meta loves to copy successful ideas from elsewhere. Just [ask](https://www.businessinsider.com/snap-evan-spiegel-linkedin-meta-product-vp-copycat-features-2025-3) Snap’s Evan Spiegel! But is this an idea too far? Prediction markets are trendy in the US, where they let users place real-money bets on the possibility of things happening in real life. The World Cup winner, the Supergirl movie’s Rotten Tomatoes score, the likelihood of the US government confirming that aliens exist… These (and many more) are all things you can place a bet on right now on Kalshi, one of the leading US platforms in the space alongside Polymarket. But now Meta wants to enter this market. The New York Times and NPR both reported details this week of ‘Arena’ a standalone app Meta is developing that will let users bet on real-world events. Crucially, Arena, if it ever gets as far as launching to the public, will not let users bet real money. Instead, the app will give you ‘play money’ to bet for fun. Given that prediction markets could be doing [$1 trillion](https://www.cnbc.com/2025/12/17/prediction-markets-trillion-dollar-trading-volume-ek-report.html) of trading volume by 2030, it’s understandable that Zuck wants a slice of the action. What’s more, prediction markets are in a form of legal limbo, where it’s not 100% clear if they break gambling laws around the US or not. So by not using real money, Meta can hope to avoid the risks Kalshi and Polymarket are taking. And it can sell advertising against the service. But that doesn’t mean Arena is not without risk. According to documents seen by NPR, Meta plans to let AI govern the service, deciding whether an event happened or not. Given how unreliable AI can be, all it needs is a couple of high-profile mistakes and users might be put off bothering with it. And then there’s the question of whether anyone will care about a service where they can’t make money. Surely that’s the whole appeal of prediction markets? And I’m not just talking about US military personnel who have used them to [bet on missions](https://www.nytimes.com/2026/04/23/nyregion/polymarket-maduro-indictment-soldier.html) they knew were going to happen. If you can’t win money, why bother playing? To brag that you’re Nostradamus? I’ll reserve judgment on whether Arena will take off, but the fact Meta is even working on a gambling app shows that there are few limits to what Zuck will copy to keep users engaged and the money tap flowing. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f8f0b43-295b-47a5-a3a2-ac9983998392/IMG_0494.jpeg?t=1782468285) Caption: Facebook’s Creator Activity section [Credit: Ahmed Ghanem] * **Meta **is reportedly being [pressed to agree](https://www.nytimes.com/2026/06/23/business/meta-ai-government-reviews-security.html?unlocked_article_code=1.sVA.XtUM.QDhlBQ_ea8X3&smid=url-share) to AI reviews by the US government - it’s the only major holdout among big US AI companies * **Meta** is reportedly rushing to ramp up [AI-powered moderation](https://www.ft.com/content/39251a31-4a9d-4870-b86c-dc6353d67fdd?shareType=nongift) to cut costs * Fun fact: one of **Meta**’s new smart glasses models, the $399 Kylie Jenner model, can [talk to you in Kylie’s voice](https://thenextweb.com/news/metas-399-kylie-jenner-glasses-will-talk-back-in-her-voice) * **Meta** has launched a [charging stand](https://www.tubefilter.com/2026/06/24/lowes-home-improvement-creator-network-product-development-program/) for smart glasses * **Meta**’s Oversight Board has called on Meta to [strengthen its protection](https://www.engadget.com/2198368/oversight-board-meta-regular-people-needs-more-protection-from-sexualized-deepfakes/) for ordinary people targeted by sexualised deepfakes * **Facebook** is testing a [new UI](https://www.threads.com/@oncescuradu/post/DZxznC6jHht?xmt=AQG0XlvPqgCta2F8uzhsUcr7IcI8bWs5_ENNg3juWh4kQEeQ06S7vlvrKYe9iJcBImTCUCOx&slof=1) for the story composer * **Facebook** is testing a new [alt text](https://www.threads.com/@oncescuradu/post/DZx0BWnDJu6?xmt=AQG09-FRsfy0W8wKm350EC7EHu2jhpDEt2hMsF0DmO3ypER-m3Ul4s_mfjtRV8pknro0cam-&slof=1) feature for Stories * **Facebook** now [suggests music](https://www.threads.com/@oncescuradu/post/DZ03DkyDGnj?xmt=AQG009dd0dTag-gI--cbHcgpS-yptBZUmzubPsmLTKs6mczgyXdtBh341IggvxfisUjnOGoI&slof=1) you could add to future Stories * **Facebook** has been [running promos](https://www.threads.com/@oncescuradu/post/DZzf36UDP-O?xmt=AQG0Va0S7gSWxU1Ucj1PcS4DvGAIa2jQ4z_e49OIW-A6LuMPWF6H7CYqs2E9mIlnk67IswM&slof=1) for the Forum app for Groups, even in areas it’s not available (yet) * **Facebook **has added a new [Creator Activity](https://www.threads.com/@theahmedghanem/post/DaCxrzGjsms?xmt=AQG09JeYQ6IBT81LW8TFPQXF1fEWT-Vet_I-EQlhYZvczimM8YUIrWfnK-X9HlfKl2cb4lA&slof=1) section to the Professional Dashboard for Pages, helping creators track their activity, understand their growth, and build consistent posting habits * **Facebook** is testing a [Messenger sticker](https://www.threads.com/@theahmedghanem/post/DaCyUgrjrsr?xmt=AQG0rpcaRDTGLqFuszw1JaDL9n7vGgHN5BUMc1NWcUV42EHWcxBsI_EcFfwGckOjjnitj3I&slof=1) that lets Page admins encourage users to hit their DMs * **Messenger **has updated the [People tab](https://www.threads.com/@theahmedghanem/post/DZxV0pfDRBZ?xmt=AQG0VmOmLEx33VsTkUqM-P4X28LJa2I2l1x8E3QtGH7Y8LYTgLs_-wbbq-TXLSt6CQcuBBI7&slof=1) with a redesigned layout **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/03cd9d05-02df-4c06-b24e-7e6b7d372b81/IMG_0495.webp?t=1782468385) Caption: Instagram is updating its TV app [Credit: Instagram] * **Instagram** is exploring ways to bring longer-form videos, content spanning multiple episodes, and live creator experiences [to its TV app](https://techcrunch.com/2026/06/22/instagram-looks-to-take-on-streaming-services-with-longer-form-episodic-and-live-formats-for-its-tv-app/) * **Instagram** has been spotted offering the ability to comment on posts [with a photo](https://www.threads.com/@jonahmanzano/post/DZ49AC7Cf2o?xmt=AQG0TS6LsZ8tMsjAiarKUL54aoupt4wlAvV8MIPfCqIhjft2olFX1LqhJmHoGay_pixMO_M&slof=1) * **Instagram** has introduced [visible milestones](https://www.threads.com/@theahmedghanem/post/DZxWEFkjbYG?xmt=AQG0RNKGGzHyg7ViLcTWZl3yhPLGQyD2Qikp7d4FukKJYEPGP2Nrpy5s1sQvpEr3dWASeooG&slof=1) for new accounts unlock features like Trial Reels and Channels * **Instagram **is testing a redesigned [effects editor](https://www.threads.com/@theahmedghanem/post/DZxVB2YDS6o?xmt=AQG0_z0epL8x4tHvSoq9gP278dcGSSXomzhaYL3ojRxPwVtDpBE86J9h5PXnPY23YAKHJrzP&slof=1) interface * **Instagram** is displaying [carousel posts with music](https://www.threads.com/@oncescuradu/post/DZ8ePxNDHV4?xmt=AQG0DlcQeQomKQuxhvSTxpTm4uJo05Ihp6ny1ec_PxJUZRXTjqKkb5VwDnGFwpUNH8ITWgo&slof=1) in the Reels tab again * **Instagram** has been named and shamed for [not offering passkey security](https://techcrunch.com/2026/06/24/new-website-names-and-shames-companies-that-still-dont-offer-passkeys-to-users/) for users **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1d4588b-f2f3-4890-84b2-9d72622bab8b/IMG_0496.webp?t=1782468493) Caption: WhatsApp gives you pause for thought [Credit: WABetaInfo] * **Threads** now lets you [add a specific match](https://www.threads.com/@oncescuradu/post/DZ02FiPjOob?xmt=AQG0_VjaeSSM69wNRmR6kXYcE_xC4pcwk619ozCiP5HbKpI57oo4J_mDvPV9H_B22OvYqr0&slof=1) to World Cup posts * **Threads** is testing the ability to [delete notifications](https://www.threads.com/@oncescuradu/post/DZ5mIvXjLeO?xmt=AQG0dfMUcpKuhFLGnle767pB7wiClzQPQKhcgh2AIF19cZtiO7FdqdCgBnjGz1-quV_YziI&slof=1) with a swipe left * **WhatsApp** now [pauses](https://wabetainfo.com/whatsapp-now-pauses-before-you-message-unknown-numbers/) before you message unknown numbers * **WhatsApp** is rolling out [channel update search](https://wabetainfo.com/whatsapp-is-rolling-out-channel-update-search-on-ios/) on iOS * **WhatsApp** is rolling out [mentions](https://wabetainfo.com/whatsapp-is-rolling-out-mentions-for-text-status-updates/) for text status updates * **WhatsApp **is testing a reintroduction of [message animations](https://wabetainfo.com/whatsapp-is-rolling-out-a-new-message-animation-on-ios/) on iOS, with a different style and a dedicated setting * **WhatsApp** is rolling out its [Liquid Glass redesign](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-for-the-chat-interface-on-ios/) to the chat interface on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3fc1297-0911-440e-a98a-b5264f53d68e/IMG_0497.webp?t=1782468613) Caption: YouTube’s new ‘clear screen’ option for Reels [Credit: YouTube] * **TikTok **has launched [Custom Creator Networks](https://www.tubefilter.com/2026/06/24/starbucks-custom-creator-network-tiktok-barista-content/), to turn brand-relevant videos into ads. **Starbucks** is piloting the product * **TikTok** has been spotted offering a new way to [customise the messaging section](https://www.threads.com/@theahmedghanem/post/DZxVd5EjcIx?xmt=AQG0L0Iyc_AqLkzaHuQioh4tRPd70KyZPquRwHkwVqhdc4h8FDMMY11ojhenojx3dW9RwPk&slof=1) of the app * **TikTok** will host the new run of Tinder’s [Double Date Island](https://www.tubefilter.com/2026/06/23/tinder-tiktok-double-date-island-reality-show/) content series, a shift from YouTube * **YouTube** has updated Shorts with a TikTok-style [‘clear screen’ option](https://www.theverge.com/streaming/957422/youtube-shorts-update-tiktok) and easy 2x playback. It’s also ditching the ‘Dislike’ button * **YouTube** Studio now includes a [consolidated list of video issues](https://www.socialmediatoday.com/news/youtube-studio-display-gets-a-round-of-updates/823840/), a new estimated revenue display, and improvements to its report monitoring * **YouTube** has [settled an early test case](https://www.engadget.com/2200409/youtube-settles-early-test-case-over-social-media-harm-to-children/) over social media harm to children * **YouTube** [Playables games](https://www.threads.com/@oncescuradu/post/DZ_GO5kjEY5?xmt=AQG0A11uSkwvs6MsvUv9EqcsOUeqD6t7U_E1MoEfJAd50Gpzm8uoCngX9ieON_oP-trhEJ6O&slof=1) have been spotted in the EU for the first time * **YouTube TV **subscribers could get a [compensation payout](https://www.theverge.com/streaming/956712/disney-youtube-tv-directv-streaming-settlement) from Disney after it settled a claim it forced the service to increase its subscription price **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c1d9b2c5-9864-4e74-82a6-c2c2080444e0/IMG_0498.webp?t=1782468833) Caption: LinkedIn collab posts [Credit: LinkedIn] * **LinkedIn** is testing its own version of [collab posts](https://www.socialmediatoday.com/news/linkedin-adds-collaborative-posts/823470/) * **LinkedIn** is testing [automated job applications](https://www.socialmediatoday.com/news/linkedin-automates-job-application-process-for-premium-users/823719/) for Premium subscribers * **LinkedIn **is testing [suggested feeds](https://www.socialmediatoday.com/news/linkedin-tests-suggested-feeds/823722/) based around specific topics * **LinkedIn** has been spotted offering an updated [navigation menu](https://www.threads.com/@theahmedghanem/post/DZzTf2Njmna?xmt=AQG0YmRozTJ5rinA_yA_DSodPx4jqRXrFW87_kP-S0yxOtqlEmhyT4hu5bdP65dEY5F6O0_S&slof=1) * **Reddit** has launched [new ad options](https://www.socialmediatoday.com/news/reddit-launches-more-integrated-ad-options-to-assure-shoppers/823466/), including free-form ads, Redditor highlights, and revised shopping formats * **Linktree** now lets you create a [digital business card](https://www.threads.com/@theahmedghanem/post/DZ7HgCGDjJM?xmt=AQG0sOodWOflUpOj6frc3pCKAyw3s_Hl11BszmuLyDI1VAoAT6q_aNOBAKdkyFMiUHWgqXSW&slof=1) and link it to Apple Wallet and Google Wallet -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cdf3ec96-16bb-4a07-81c3-070306139122/IMG_0490.webp?t=1782425061) Follow image link: (https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/) Caption: **Facebook** has [rebooted Creator Studio](https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/) as an AI companion app to help creators grow an audience on the platform. The app is currently being tested with select creators. __________ ##### Also spotted this week… * **TikTok** has announced new AI-powered features to assist with ad creation, including an agentic tool that can [create entire video campaigns](https://www.socialmediatoday.com/news/tiktok-adds-new-ai-creation-tools-for-marketers/823463/) from text prompts * **TikTok** now lets you select ‘[fast’ or ‘high quality’](https://www.threads.com/@jonahmanzano/post/DZ4tRKmCbes?xmt=AQG0Heu_jB1GjiNN2RZS9xIjj8io28HChphdrsT8tkgSJQiU9Ig3rp7NvNQFX3l9hz9W4Nb2&slof=1) video and image generation options * **Instagram **now lets more users ask Meta AI for [a summary of any content](https://www.threads.com/@jonahmanzano/post/DaAqxPZiTkm?xmt=AQG0HdtM6YpLHogQFkZOq83p5zCQcB5F3vq7eiOJdQUyVQ0cUewLYI5_qfZBXCM56q9zbtba&slof=1) on the platform * **WhatsApp Business **is testing support for connecting its AI agent with [third-party apps](https://www.threads.com/@theahmedghanem/post/DaCwMuhDptV?xmt=AQG0Q28xQCrIlGMsKPz0t-XevKe3UjvT32YeOQlOMeG0eO1ZXO8NeGIJ9JaT0XovijtUr5YN&slof=1), starting with Google Drive * **YouTube **has introduced [new insights tools](https://blog.google/products/ads-commerce/youtube-insights-tools-cannes-lions-2026/) built with Gemini, to help creators understand what’s popular on the platform * **LinkedIn** now lets some users [set core brand rules](https://www.socialmediatoday.com/news/linkedin-lets-users-set-core-brand-rules/823351/) for AI-generated content * **ByteDance** has announced a new Seedance 2.5 AI [video model](https://www.theinformation.com/briefings/bytedance-unveils-seedance-2-5-video-model), launching first in China next month * **WeChat** is testing an [AI assistant](https://thenextweb.com/news/tencent-tests-wechat-ai-assistant-xiaowei), with the aim of the app becoming a concierge for its 1bn+ users * **Hootsuite** has received an AI overhaul, including the introduction of Wisdom, an agent to [take action on live social signals](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom) * **CapCut** has launched an [Ultra subscription tier](https://www.threads.com/@jonahmanzano/post/DZ7Rw45CTG3?xmt=AQG0kbFIs_Pi-VY9g-9u2f8XL2fYVfGr8vBKEaZDJaVz8dG-hxex1rMzop9VahOET_6l4YP_&slof=1) at as much as $1,000 per year for access to the most advanced AI tools -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **In the social ban era**, where will Gen Alpha spend time online? Matt told **Vogue Business**: _“[The UK teen social ban] _**_won’t kill youth influence online_**_, but influence will [be] rerouted and harder to see… Under-16s won’t suddenly stop caring about beauty drops, sneaker launches or viral product hauls and all the things that are already shared in their DMs, but _**_the path from trend to purchase will become less direct_**_.” _ _“Older siblings, parents, private chats, gaming worlds, school culture, retail visits, creators … All of these things will _**_see trends travel just as much_**_, but without the original platform being visible”_ In the Social Ban Era, Where Will Gen Alpha Spend Time Online?: (https://www.vogue.com/article/in-the-social-ban-era-where-will-gen-alpha-spend-time-online) __________ **Also:** * Matt helped **The Tennessean** [make sense of the outrage economy](https://eu.tennessean.com/story/news/crime/2026/06/23/chud-the-builder-dalton-eatherly-clarksville-tn/90589463007/), after influencer ‘Chud the Builder’ went from ragebaiting to being charged with attempted murder -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9c700199-1b0f-49d5-adeb-fd102f447a2f/IMG_0500.jpeg?t=1782469283) Follow image link: (https://www.linkedin.com/posts/jrangel_when-3-different-teams-work-on-one-social-activity-7475208616157790208-6tNW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87afc159-cdfe-4441-a75d-04afadc23657/Dc260626.jpg?t=1782469911) Follow image link: (https://www.instagram.com/p/DZ5KmYRG2OW/?img_index=2&igsh=MWZwM3ZhZ25tM2w4Zg==) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **DoorDash** grabbed itself some attention this week when it appeared to confuse New Zealand footballer **Tim Payne** with king of Autotune **T-Pain,** in a post on X. Unfortunately, the whole thing, including T-Pain’s reaction, was a massive set-up and [undisclosed paid partnership](https://www.theverge.com/news/954145/those-doordash-and-t-pain-world-cup-tweets-were-a-partnership). Booo! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1e9f3003-9adf-4a3a-92d6-289a1a530e08/IMG_0505.jpeg?t=1782470406) Follow image link: (https://x.com/TPAIN/status/2068893304427520274?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2068893304427520274%7Ctwgr%5E28524fb7e0ebebc50c7d02382e466453db2a0356%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.theverge.com%2Fnews%2F954145%2Fthose-doordash-and-t-pain-world-cup-tweets-were-a-partnership) Caption: __________ **More brand news and views:** * **Gymshark** has been sued, accused of telling creators [not to disclose ads](https://www.tubefilter.com/2026/06/22/gymshark-class-action-lawsuit-sponcon-disclosures/) * Former **Disney **boss Bob Iger has confirmed the company wanted to buy** Twitter** “at a very attractive price” (before Elon Musk snapped it up) but eventually decided it would be a [“horrible distraction”](https://www.theverge.com/streaming/955646/disney-bob-iger-twitter-james-bond-apple-merger) * **MrBeast **has hired a big chunk of the team from creator economy startup **Pietra**, supposedly to work on a [brand matchmaking hub](https://www.tubefilter.com/2026/06/24/mrbeast-hiring-creator-brand-matchmaking-service-pietra/) * Brands are quietly deploying [AI-generated influencers](https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media?CMP=Share_iOSApp_Other) to promote products on social media, according to a new study * **Lowe’s** wants creators to put their next products [on its shelves](https://www.tubefilter.com/2026/06/24/lowes-home-improvement-creator-network-product-development-program/) via a new creator programme -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"[They’re] kissing my ass… You would not believe the texts I got from these tech guys. I've got to show you”“ — – **Donald Trump** reportedly [showed off fawning texts](https://www.wired.com/story/trump-mocked-mark-zuckerberg-and-jeff-bezos-by-showing-off-fawning-texts/) from Mark Zuckerberg and others after he was re-elected __________ **Also quoted this week:** _“Why are we so mean to one another? Why are we so tribal today? The goal on our show is not to be tribal. We are inclusive for everyone… I’ve said this to several of our pros and celebrities, ‘You know, it’s just noise. It’s not real unless you read it. Don’t let it have an impact. You don’t have to allow it in.’”_ **- ‘Dancing with the Stars’ host Alfonso Ribeiro **on [social media trolls](https://variety.com/2026/tv/columns/alfonso-ribeiro-social-media-dancing-with-the-stars-1236785600/) __________ _“[AI chatbots]… are not your friends… are not conscious beings… are not sentient interlocutors”_ **- Signal president Meredith Whittaker **is [not keen](https://thenextweb.com/news/signal-whittaker-ai-chatbots-not-friends-copilot-backdoor-privacy) on the growth of AI companions -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **This clever device** goes beyond the screen-time limits you can set on your phone. And TechCrunch’s Amanda Silberling found that it works… _“The gadget is a branded, NFC-enabled square that __**only lets you deactivate your custom screen-time limits if you tap your phone to the Brick**__, just like you’re buying something at a tap-to-pay kiosk. _ _“Apparently, if I have to physically get up and tap my phone to the Brick to go on Instagram, I will not go on Instagram.”_ If you want to cut your screen time, just get a Brick: (https://techcrunch.com/2026/06/24/if-you-want-to-cut-your-screen-time-just-get-a-brick/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Posting videos without disclosure is one thing.** This is something very different… _“An investigation by The Wall Street Journal has found that the company is paying social media creators to post misleading content promoting the prediction market. _ _“Of the 1,105 TikTok videos the publication reviewed, 778 appeared to show someone placing a bet — but a closer look reportedly revealed that none of the latter featured the actual Polymarket website, instead using dummy sites made to look like the real thing.”_ In other words, they were faking wins on prediction markets. And this is the bear pit Mark Zuckerberg wants to get into…. Polymarket has reportedly been paying creators to post fake betting videos : (https://www.engadget.com/2198495/wall-street-journal-polymarket-reportedly-paying-creators-to-post-fake-betting-videos/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **This doesn’t bode well for the UK**, and other countries planning to copy Australia’s social media ban… _“More than 80% of under-16s in Australia said they were still using social media three months after legislation banning them from it came into force, research shows.”_ Four in five under-16s in Australia using social media despite ban, study shows: (https://www.theguardian.com/media/2026/jun/24/australia-under-16-social-media-ban-no-substantial-effects-study?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd3284e2-f8f8-4d38-b5eb-8159407945bb/Stripe_wordmark_-_Blurple_-_Small.png?t=1782471145) Caption: **Stripe** is hiring a [Creative Director, Copy & Campaigns](https://www.samssocialmediaclub.com/job/creative-director-copy-campaigns/) _[Remote, US]_ __________ **More social media jobs:** * **Paperlike** is looking for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-49/) _[Remote, worldwide]_ * **Lloyds Banking Group** needs a [Social & Digital Assistant Marketing Manager](https://www.samssocialmediaclub.com/job/social-digital-assistant-marketing-manager/) _[Bristol, UK]_ * **Basketball England** is recruiting a [Digital Content & Social Media Manager](https://www.samssocialmediaclub.com/job/digital-content-social-media-manager/) _[Manchester, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- Need some help choosing between **organic and paid social**? This guide from **Hootsuite** has you covered. Organic vs paid social media: Everything you need to know: (https://blog.hootsuite.com/organic-vs-paid-social-media/) __________ **Also this week:** * **How to create a social media marketing strategy **in 2026 — [a seven-step guide from Buffer](https://buffer.com/resources/social-media-marketing-strategy/) * **Meta** has outlined best practices for [AI-generated multimedia ads](https://www.socialmediatoday.com/news/meta-outlines-best-practices-for-ai-generated-multimedia-ads/823720/) * How to check if you’re blocked on **WhatsApp**… [using encryption](https://wabetainfo.com/how-to-check-if-youre-blocked-on-whatsapp-using-encryption/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$1.02 BILLION**“ — – **The total income last year** of Forbes’ latest [Top 50 Creators list](https://www.tubefilter.com/2026/06/23/forbes-top-50-creators-2026-1-billion/) __________ **More social stats:** * **SLOPPY KIDS: **A study of 2,000 videos in TikTok’s ‘Kids’ section found [57.4%](https://www.businessinsider.com/ai-slop-kids-tiktok-2026-6) were AI slop * **AI SEARCH: **YouTube creator content appears in [over 25%](https://www.adweek.com/media/youtube-content-creators-are-winning-the-ai-search-game-jellyfish-data-finds/) of prompts answered by AI assistants, according to new research -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta forced thousands of engineers into AI training work. Now it's giving some a way out.: (https://www.businessinsider.com/meta-lets-engineers-leave-ai-training-unit-after-mass-reassignment-2026-6) __________ **Also spotted this week…** * **UK ministers have discussed** making YouTube and Meta boost the prominence of UK news (with a new Prime Minister on the way, this could change). [[Financial Times $$$](https://www.ft.com/content/7f147e35-d2ca-48fe-a886-95721002ce3c?shareType=nongift)] * **Telegram founder** Pavel Durov accused Meta of sabotaging the app’s access in India (providing no evidence) [[The Register](https://www.theregister.com/networks/2026/06/19/telegram-founder-accuses-meta-of-sabotaging-access-in-india-with-bgp-hijacks/5258866)] * **Australia is planning legal action **against platforms it says are violating its teen social ban. [[TNW](https://thenextweb.com/news/australia-teen-social-media-ban-enforcement?utm_source=social&utm_medium=feed&utm_campaign=profeed)] * **The EU is set to ramp up its probe** into alleged ‘addictive design’ at Meta [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-06-23/eu-to-escalate-meta-probe-into-addictive-design-that-hooks-kids)] * **Meta has poached staff** from AI security staff Virtue AI. [[Axios](https://www.axios.com/2026/06/25/meta-hires-virtue-ai-founders-security)] * **Meta has struck** new AI computing deals with data centre company Crusoe. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-06-18/meta-strikes-new-ai-computing-deals-with-data-center-firm-crusoe)] * **Meta is the first customer** for Qualcomm’s new Dragonfly data centre chips. [[TNW](https://thenextweb.com/news/qualcomm-dragonfly-meta-ai-data-center-chips-modular)] * **A US court has ruled** that Ohio can restrict children’s use of social media. [[TNW](https://thenextweb.com/news/us-court-rules-ohio-can-restrict-childrens-use-of-social-media)] * **Canva says it doesn’t see a threat** from ChatGPT and Claude. [[The Information $$$](https://www.theinformation.com/articles/canva-see-chatgpt-claude-threat?utm_source=ti_app&rc=kmaysd)] * **TikTok has partnered** with fitness app Strava on a pan-European Local Movement Fund. [[Social Media Today](https://www.socialmediatoday.com/news/tiktok-partners-with-fitness-tracking-app/823599/)] * **Bumble could sell itself** amid a slump in the dating app market. [[Reuters $$$](https://www.reuters.com/business/bumble-dating-app-explores-sale-sources-say-2026-06-25/)] * **Meta has expanded** its Small Business Growth Academy to the APAC region. [[Meta Newsroom](https://about.fb.com/news/2026/06/launch-of-metas-small-business-growth-academy-across-asia-pacific/)] * **Adobe has acquired** Topaz Labs and will integrate the startup’s AI tech into Creative Cloud. [[TechCrunch](https://techcrunch.com/2026/06/25/adobe-acquires-image-and-video-enhancement-tool-maker-topaz-labs/)] **New features and tests:** * **Facebook has added **a shortcut to Meta AI in the main app menu. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DZybRE0DDkq?xmt=AQG02Ei-5fb2NrI8sBRbdz53tg3rALQozmSQuYcr9nNLEvHU-6R4E9fh5v7oMFioRvSRBeBV&slof=1)] * **Facebook** is testing a new ‘Share to relevant Groups’ setting for Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DZ4816yjNdb?xmt=AQG0LBS6ZxsL9zzQXv4Us3PbIOHkOa188Umoakn14SUuzu-tDY3OGPCHWC7hdEySqbFrLDKJ&slof=1)] * **Meta has introduced** integrated booking for lead ads. [[Social Media Today](https://www.socialmediatoday.com/news/meta-launches-integrated-booking-for-lead-ads/823711/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _**“There's a hidden corner of TikTok**__ the algorithm won't show you, full of weird, creepy and downright disturbing videos. Is it a myth – or a preview of the internet's future?”_ The unsettling world of the 'TikTok Farlands': (https://www.bbc.co.uk/future/article/20260618-the-terrifying-world-of-the-tiktok-farlands) __________ **Also worth a read:** * **“The 6 trends dominating **[my conversations at Cannes](https://www.adweek.com/media/cannes-2026-trends/)” * **Instagram wants to monopolise** [your attention](https://www.theverge.com/tech/956456/instagram-for-tv-youtube-microdramas-longform-video) * **Cannes Lions feels more Hollywood** [than the Film Festival this year](https://www.hollywoodreporter.com/business/business-news/how-cannes-lions-differs-from-cannes-film-festival-1236627554/) * **How WhatsApp's billion-dollar India business** influenced [Meta's bet on Kunal Shah](https://www.moneycontrol.com/europe/?url=https://www.moneycontrol.com/technology/how-whatsapp-s-billion-dollar-india-business-influenced-meta-s-bet-on-kunal-shah-article-13957308.html) * **The UK’s social media ban** for under-16s has just [empowered big tech](https://www.theguardian.com/commentisfree/2026/jun/19/uk-social-media-ban-under-16s-big-tech-age-verification?CMP=Share_iOSApp_Other) * **Interview: Jennifer Siebel Newsom’s new film** shines a light on [the human cost of unregulated social media](https://www.theguardian.com/culture/2026/jun/19/jennifer-siebel-newsom-documentary-miss-representation-rise-up?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Snap’s new Specs** are apparently just as heavy and dorky as they look. Here’s a report from one for the first journalists to give them a go… (And yeah, that’s a dorky look). Snap's AI Specs: LOL: (https://www.404media.co/snaps-ai-ar-specs-lol/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Matt will be back next week, but who will have the better tan? Him, or me who stayed in the UK? 😀 Climate change is no joke, but it does make me rethink the traditional holiday in the sun… Okay, I’m off to recharge my portable fan and look forward to some rain… Goodbye, geeks! – Martin ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-prediction-market-kylie-jenner-glasses-careless-people-lawsuit

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17b5d90a-ef7f-4cdd-b26a-11524cd7074a/Geekout_260626.jpg?t=1782474448) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** Matt’s away sunning himself in a beautiful Greek resort right now, so this week’s Geekout is brought to you by me, [Martin](https://www.linkedin.com/in/martinjbryant/). I work on this newsletter with Matt every week anyway, so I hope you’ll feel like you’re in good hands! Apart from writing this, I’m mainly just laughing at the fact Matt left the UK for warmth and sunshine in the week we’ve had record-breaking temperatures and I feel like I’m melting as I write this. He could have just stayed at home… it’s hotter here than Greece today 😱 What’s he missing? Well, this week… * Meta explored dipping its toe into gambling 😮 * …and got sued for silencing the author of ‘Careless People’ 😬 * …and had to pause its controversial employee tracking programme after the whole company got access to the data 🤦‍♂️ * …and everyone in social media has either been in Cannes or wishing they were in Cannes while doing the REAL work back at the office-🔥 We’ve got all of that and LOADS more for you in today’s Geekout, so let’s get cracking, shall we? 👇 – Martin -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Mark Zuckerberg Directed Meta to Create a Prediction Markets App: (https://www.nytimes.com/2026/06/23/technology/meta-prediction-markets-app.html?unlocked_article_code=1.sVA.S8Cw.w-vIeTlfjE3Q&smid=url-share) 2. **Meta launches cheaper smart glasses** from $299, including Kylie Jenner collab [[LAUNCHING](https://techcrunch.com/2026/06/23/meta-debuts-new-cheaper-smart-glasses-under-its-own-brand/)] 3. **Meta pauses employee tracking programme **after it accidentally let the whole company see sensitive data [[PAUSING](https://www.engadget.com/2199458/meta-is-pausing-employee-tracking-program-after-it-let-the-whole-company-see-sensitive-data/)] 4. **WhatsApp gets a new boss**, Kunal Shah, as Will Cathcart shifts to a new role at Meta [[CHANGING](https://www.theverge.com/tech/953464/whatsapp-will-cathcart-stepping-down-cred)] 5. **Facebook critic sues Meta** over efforts to silence her book promo [[FIGHTING](https://www.wsj.com/us-news/law/meta-tried-to-silence-her-now-shes-suing-b228997c?mod=hp_lead_pos8)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta is placing a bet on prediction markets** Meta plans to release AI-powered prediction market app, documents show: (https://www.npr.org/2026/06/24/nx-s1-5869486/meta-prediction-market-app-ai) We all know that Meta loves to copy successful ideas from elsewhere. Just [ask](https://www.businessinsider.com/snap-evan-spiegel-linkedin-meta-product-vp-copycat-features-2025-3) Snap’s Evan Spiegel! But is this an idea too far? Prediction markets are trendy in the US, where they let users place real-money bets on the possibility of things happening in real life. The World Cup winner, the Supergirl movie’s Rotten Tomatoes score, the likelihood of the US government confirming that aliens exist… These (and many more) are all things you can place a bet on right now on Kalshi, one of the leading US platforms in the space alongside Polymarket. But now Meta wants to enter this market. The New York Times and NPR both reported details this week of ‘Arena’ a standalone app Meta is developing that will let users bet on real-world events. Crucially, Arena, if it ever gets as far as launching to the public, will not let users bet real money. Instead, the app will give you ‘play money’ to bet for fun. Given that prediction markets could be doing [$1 trillion](https://www.cnbc.com/2025/12/17/prediction-markets-trillion-dollar-trading-volume-ek-report.html) of trading volume by 2030, it’s understandable that Zuck wants a slice of the action. What’s more, prediction markets are in a form of legal limbo, where it’s not 100% clear if they break gambling laws around the US or not. So by not using real money, Meta can hope to avoid the risks Kalshi and Polymarket are taking. And it can sell advertising against the service. But that doesn’t mean Arena is not without risk. According to documents seen by NPR, Meta plans to let AI govern the service, deciding whether an event happened or not. Given how unreliable AI can be, all it needs is a couple of high-profile mistakes and users might be put off bothering with it. And then there’s the question of whether anyone will care about a service where they can’t make money. Surely that’s the whole appeal of prediction markets? And I’m not just talking about US military personnel who have used them to [bet on missions](https://www.nytimes.com/2026/04/23/nyregion/polymarket-maduro-indictment-soldier.html) they knew were going to happen. If you can’t win money, why bother playing? To brag that you’re Nostradamus? I’ll reserve judgment on whether Arena will take off, but the fact Meta is even working on a gambling app shows that there are few limits to what Zuck will copy to keep users engaged and the money tap flowing. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f8f0b43-295b-47a5-a3a2-ac9983998392/IMG_0494.jpeg?t=1782468285) Caption: Facebook’s Creator Activity section [Credit: Ahmed Ghanem] * **Meta **is reportedly being [pressed to agree](https://www.nytimes.com/2026/06/23/business/meta-ai-government-reviews-security.html?unlocked_article_code=1.sVA.XtUM.QDhlBQ_ea8X3&smid=url-share) to AI reviews by the US government - it’s the only major holdout among big US AI companies * **Meta** is reportedly rushing to ramp up [AI-powered moderation](https://www.ft.com/content/39251a31-4a9d-4870-b86c-dc6353d67fdd?shareType=nongift) to cut costs * Fun fact: one of **Meta**’s new smart glasses models, the $399 Kylie Jenner model, can [talk to you in Kylie’s voice](https://thenextweb.com/news/metas-399-kylie-jenner-glasses-will-talk-back-in-her-voice) * **Meta** has launched a [charging stand](https://www.tubefilter.com/2026/06/24/lowes-home-improvement-creator-network-product-development-program/) for smart glasses * **Meta**’s Oversight Board has called on Meta to [strengthen its protection](https://www.engadget.com/2198368/oversight-board-meta-regular-people-needs-more-protection-from-sexualized-deepfakes/) for ordinary people targeted by sexualised deepfakes * **Facebook** is testing a [new UI](https://www.threads.com/@oncescuradu/post/DZxznC6jHht?xmt=AQG0XlvPqgCta2F8uzhsUcr7IcI8bWs5_ENNg3juWh4kQEeQ06S7vlvrKYe9iJcBImTCUCOx&slof=1) for the story composer * **Facebook** is testing a new [alt text](https://www.threads.com/@oncescuradu/post/DZx0BWnDJu6?xmt=AQG09-FRsfy0W8wKm350EC7EHu2jhpDEt2hMsF0DmO3ypER-m3Ul4s_mfjtRV8pknro0cam-&slof=1) feature for Stories * **Facebook** now [suggests music](https://www.threads.com/@oncescuradu/post/DZ03DkyDGnj?xmt=AQG009dd0dTag-gI--cbHcgpS-yptBZUmzubPsmLTKs6mczgyXdtBh341IggvxfisUjnOGoI&slof=1) you could add to future Stories * **Facebook** has been [running promos](https://www.threads.com/@oncescuradu/post/DZzf36UDP-O?xmt=AQG0Va0S7gSWxU1Ucj1PcS4DvGAIa2jQ4z_e49OIW-A6LuMPWF6H7CYqs2E9mIlnk67IswM&slof=1) for the Forum app for Groups, even in areas it’s not available (yet) * **Facebook **has added a new [Creator Activity](https://www.threads.com/@theahmedghanem/post/DaCxrzGjsms?xmt=AQG09JeYQ6IBT81LW8TFPQXF1fEWT-Vet_I-EQlhYZvczimM8YUIrWfnK-X9HlfKl2cb4lA&slof=1) section to the Professional Dashboard for Pages, helping creators track their activity, understand their growth, and build consistent posting habits * **Facebook** is testing a [Messenger sticker](https://www.threads.com/@theahmedghanem/post/DaCyUgrjrsr?xmt=AQG0rpcaRDTGLqFuszw1JaDL9n7vGgHN5BUMc1NWcUV42EHWcxBsI_EcFfwGckOjjnitj3I&slof=1) that lets Page admins encourage users to hit their DMs * **Messenger **has updated the [People tab](https://www.threads.com/@theahmedghanem/post/DZxV0pfDRBZ?xmt=AQG0VmOmLEx33VsTkUqM-P4X28LJa2I2l1x8E3QtGH7Y8LYTgLs_-wbbq-TXLSt6CQcuBBI7&slof=1) with a redesigned layout **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/03cd9d05-02df-4c06-b24e-7e6b7d372b81/IMG_0495.webp?t=1782468385) Caption: Instagram is updating its TV app [Credit: Instagram] * **Instagram** is exploring ways to bring longer-form videos, content spanning multiple episodes, and live creator experiences [to its TV app](https://techcrunch.com/2026/06/22/instagram-looks-to-take-on-streaming-services-with-longer-form-episodic-and-live-formats-for-its-tv-app/) * **Instagram** has been spotted offering the ability to comment on posts [with a photo](https://www.threads.com/@jonahmanzano/post/DZ49AC7Cf2o?xmt=AQG0TS6LsZ8tMsjAiarKUL54aoupt4wlAvV8MIPfCqIhjft2olFX1LqhJmHoGay_pixMO_M&slof=1) * **Instagram** has introduced [visible milestones](https://www.threads.com/@theahmedghanem/post/DZxWEFkjbYG?xmt=AQG0RNKGGzHyg7ViLcTWZl3yhPLGQyD2Qikp7d4FukKJYEPGP2Nrpy5s1sQvpEr3dWASeooG&slof=1) for new accounts unlock features like Trial Reels and Channels * **Instagram **is testing a redesigned [effects editor](https://www.threads.com/@theahmedghanem/post/DZxVB2YDS6o?xmt=AQG0_z0epL8x4tHvSoq9gP278dcGSSXomzhaYL3ojRxPwVtDpBE86J9h5PXnPY23YAKHJrzP&slof=1) interface * **Instagram** is displaying [carousel posts with music](https://www.threads.com/@oncescuradu/post/DZ8ePxNDHV4?xmt=AQG0DlcQeQomKQuxhvSTxpTm4uJo05Ihp6ny1ec_PxJUZRXTjqKkb5VwDnGFwpUNH8ITWgo&slof=1) in the Reels tab again * **Instagram** has been named and shamed for [not offering passkey security](https://techcrunch.com/2026/06/24/new-website-names-and-shames-companies-that-still-dont-offer-passkeys-to-users/) for users **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1d4588b-f2f3-4890-84b2-9d72622bab8b/IMG_0496.webp?t=1782468493) Caption: WhatsApp gives you pause for thought [Credit: WABetaInfo] * **Threads** now lets you [add a specific match](https://www.threads.com/@oncescuradu/post/DZ02FiPjOob?xmt=AQG0_VjaeSSM69wNRmR6kXYcE_xC4pcwk619ozCiP5HbKpI57oo4J_mDvPV9H_B22OvYqr0&slof=1) to World Cup posts * **Threads** is testing the ability to [delete notifications](https://www.threads.com/@oncescuradu/post/DZ5mIvXjLeO?xmt=AQG0dfMUcpKuhFLGnle767pB7wiClzQPQKhcgh2AIF19cZtiO7FdqdCgBnjGz1-quV_YziI&slof=1) with a swipe left * **WhatsApp** now [pauses](https://wabetainfo.com/whatsapp-now-pauses-before-you-message-unknown-numbers/) before you message unknown numbers * **WhatsApp** is rolling out [channel update search](https://wabetainfo.com/whatsapp-is-rolling-out-channel-update-search-on-ios/) on iOS * **WhatsApp** is rolling out [mentions](https://wabetainfo.com/whatsapp-is-rolling-out-mentions-for-text-status-updates/) for text status updates * **WhatsApp **is testing a reintroduction of [message animations](https://wabetainfo.com/whatsapp-is-rolling-out-a-new-message-animation-on-ios/) on iOS, with a different style and a dedicated setting * **WhatsApp** is rolling out its [Liquid Glass redesign](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-for-the-chat-interface-on-ios/) to the chat interface on iOS **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3fc1297-0911-440e-a98a-b5264f53d68e/IMG_0497.webp?t=1782468613) Caption: YouTube’s new ‘clear screen’ option for Reels [Credit: YouTube] * **TikTok **has launched [Custom Creator Networks](https://www.tubefilter.com/2026/06/24/starbucks-custom-creator-network-tiktok-barista-content/), to turn brand-relevant videos into ads. **Starbucks** is piloting the product * **TikTok** has been spotted offering a new way to [customise the messaging section](https://www.threads.com/@theahmedghanem/post/DZxVd5EjcIx?xmt=AQG0L0Iyc_AqLkzaHuQioh4tRPd70KyZPquRwHkwVqhdc4h8FDMMY11ojhenojx3dW9RwPk&slof=1) of the app * **TikTok** will host the new run of Tinder’s [Double Date Island](https://www.tubefilter.com/2026/06/23/tinder-tiktok-double-date-island-reality-show/) content series, a shift from YouTube * **YouTube** has updated Shorts with a TikTok-style [‘clear screen’ option](https://www.theverge.com/streaming/957422/youtube-shorts-update-tiktok) and easy 2x playback. It’s also ditching the ‘Dislike’ button * **YouTube** Studio now includes a [consolidated list of video issues](https://www.socialmediatoday.com/news/youtube-studio-display-gets-a-round-of-updates/823840/), a new estimated revenue display, and improvements to its report monitoring * **YouTube** has [settled an early test case](https://www.engadget.com/2200409/youtube-settles-early-test-case-over-social-media-harm-to-children/) over social media harm to children * **YouTube** [Playables games](https://www.threads.com/@oncescuradu/post/DZ_GO5kjEY5?xmt=AQG0A11uSkwvs6MsvUv9EqcsOUeqD6t7U_E1MoEfJAd50Gpzm8uoCngX9ieON_oP-trhEJ6O&slof=1) have been spotted in the EU for the first time * **YouTube TV **subscribers could get a [compensation payout](https://www.theverge.com/streaming/956712/disney-youtube-tv-directv-streaming-settlement) from Disney after it settled a claim it forced the service to increase its subscription price **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c1d9b2c5-9864-4e74-82a6-c2c2080444e0/IMG_0498.webp?t=1782468833) Caption: LinkedIn collab posts [Credit: LinkedIn] * **LinkedIn** is testing its own version of [collab posts](https://www.socialmediatoday.com/news/linkedin-adds-collaborative-posts/823470/) * **LinkedIn** is testing [automated job applications](https://www.socialmediatoday.com/news/linkedin-automates-job-application-process-for-premium-users/823719/) for Premium subscribers * **LinkedIn **is testing [suggested feeds](https://www.socialmediatoday.com/news/linkedin-tests-suggested-feeds/823722/) based around specific topics * **LinkedIn** has been spotted offering an updated [navigation menu](https://www.threads.com/@theahmedghanem/post/DZzTf2Njmna?xmt=AQG0YmRozTJ5rinA_yA_DSodPx4jqRXrFW87_kP-S0yxOtqlEmhyT4hu5bdP65dEY5F6O0_S&slof=1) * **Reddit** has launched [new ad options](https://www.socialmediatoday.com/news/reddit-launches-more-integrated-ad-options-to-assure-shoppers/823466/), including free-form ads, Redditor highlights, and revised shopping formats * **Linktree** now lets you create a [digital business card](https://www.threads.com/@theahmedghanem/post/DZ7HgCGDjJM?xmt=AQG0sOodWOflUpOj6frc3pCKAyw3s_Hl11BszmuLyDI1VAoAT6q_aNOBAKdkyFMiUHWgqXSW&slof=1) and link it to Apple Wallet and Google Wallet -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cdf3ec96-16bb-4a07-81c3-070306139122/IMG_0490.webp?t=1782425061) Follow image link: (https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/) Caption: **Facebook** has [rebooted Creator Studio](https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/) as an AI companion app to help creators grow an audience on the platform. The app is currently being tested with select creators. __________ ##### Also spotted this week… * **TikTok** has announced new AI-powered features to assist with ad creation, including an agentic tool that can [create entire video campaigns](https://www.socialmediatoday.com/news/tiktok-adds-new-ai-creation-tools-for-marketers/823463/) from text prompts * **TikTok** now lets you select ‘[fast’ or ‘high quality’](https://www.threads.com/@jonahmanzano/post/DZ4tRKmCbes?xmt=AQG0Heu_jB1GjiNN2RZS9xIjj8io28HChphdrsT8tkgSJQiU9Ig3rp7NvNQFX3l9hz9W4Nb2&slof=1) video and image generation options * **Instagram **now lets more users ask Meta AI for [a summary of any content](https://www.threads.com/@jonahmanzano/post/DaAqxPZiTkm?xmt=AQG0HdtM6YpLHogQFkZOq83p5zCQcB5F3vq7eiOJdQUyVQ0cUewLYI5_qfZBXCM56q9zbtba&slof=1) on the platform * **WhatsApp Business **is testing support for connecting its AI agent with [third-party apps](https://www.threads.com/@theahmedghanem/post/DaCwMuhDptV?xmt=AQG0Q28xQCrIlGMsKPz0t-XevKe3UjvT32YeOQlOMeG0eO1ZXO8NeGIJ9JaT0XovijtUr5YN&slof=1), starting with Google Drive * **YouTube **has introduced [new insights tools](https://blog.google/products/ads-commerce/youtube-insights-tools-cannes-lions-2026/) built with Gemini, to help creators understand what’s popular on the platform * **LinkedIn** now lets some users [set core brand rules](https://www.socialmediatoday.com/news/linkedin-lets-users-set-core-brand-rules/823351/) for AI-generated content * **ByteDance** has announced a new Seedance 2.5 AI [video model](https://www.theinformation.com/briefings/bytedance-unveils-seedance-2-5-video-model), launching first in China next month * **WeChat** is testing an [AI assistant](https://thenextweb.com/news/tencent-tests-wechat-ai-assistant-xiaowei), with the aim of the app becoming a concierge for its 1bn+ users * **Hootsuite** has received an AI overhaul, including the introduction of Wisdom, an agent to [take action on live social signals](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom) * **CapCut** has launched an [Ultra subscription tier](https://www.threads.com/@jonahmanzano/post/DZ7Rw45CTG3?xmt=AQG0kbFIs_Pi-VY9g-9u2f8XL2fYVfGr8vBKEaZDJaVz8dG-hxex1rMzop9VahOET_6l4YP_&slof=1) at as much as $1,000 per year for access to the most advanced AI tools -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **In the social ban era**, where will Gen Alpha spend time online? Matt told **Vogue Business**: _“[The UK teen social ban] _**_won’t kill youth influence online_**_, but influence will [be] rerouted and harder to see… Under-16s won’t suddenly stop caring about beauty drops, sneaker launches or viral product hauls and all the things that are already shared in their DMs, but _**_the path from trend to purchase will become less direct_**_.” _ _“Older siblings, parents, private chats, gaming worlds, school culture, retail visits, creators … All of these things will _**_see trends travel just as much_**_, but without the original platform being visible”_ In the Social Ban Era, Where Will Gen Alpha Spend Time Online?: (https://www.vogue.com/article/in-the-social-ban-era-where-will-gen-alpha-spend-time-online) __________ **Also:** * Matt helped **The Tennessean** [make sense of the outrage economy](https://eu.tennessean.com/story/news/crime/2026/06/23/chud-the-builder-dalton-eatherly-clarksville-tn/90589463007/), after influencer ‘Chud the Builder’ went from ragebaiting to being charged with attempted murder -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9c700199-1b0f-49d5-adeb-fd102f447a2f/IMG_0500.jpeg?t=1782469283) Follow image link: (https://www.linkedin.com/posts/jrangel_when-3-different-teams-work-on-one-social-activity-7475208616157790208-6tNW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87afc159-cdfe-4441-a75d-04afadc23657/Dc260626.jpg?t=1782469911) Follow image link: (https://www.instagram.com/p/DZ5KmYRG2OW/?img_index=2&igsh=MWZwM3ZhZ25tM2w4Zg==) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **DoorDash** grabbed itself some attention this week when it appeared to confuse New Zealand footballer **Tim Payne** with king of Autotune **T-Pain,** in a post on X. Unfortunately, the whole thing, including T-Pain’s reaction, was a massive set-up and [undisclosed paid partnership](https://www.theverge.com/news/954145/those-doordash-and-t-pain-world-cup-tweets-were-a-partnership). Booo! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1e9f3003-9adf-4a3a-92d6-289a1a530e08/IMG_0505.jpeg?t=1782470406) Follow image link: (https://x.com/TPAIN/status/2068893304427520274?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2068893304427520274%7Ctwgr%5E28524fb7e0ebebc50c7d02382e466453db2a0356%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.theverge.com%2Fnews%2F954145%2Fthose-doordash-and-t-pain-world-cup-tweets-were-a-partnership) Caption: __________ **More brand news and views:** * **Gymshark** has been sued, accused of telling creators [not to disclose ads](https://www.tubefilter.com/2026/06/22/gymshark-class-action-lawsuit-sponcon-disclosures/) * Former **Disney **boss Bob Iger has confirmed the company wanted to buy** Twitter** “at a very attractive price” (before Elon Musk snapped it up) but eventually decided it would be a [“horrible distraction”](https://www.theverge.com/streaming/955646/disney-bob-iger-twitter-james-bond-apple-merger) * **MrBeast **has hired a big chunk of the team from creator economy startup **Pietra**, supposedly to work on a [brand matchmaking hub](https://www.tubefilter.com/2026/06/24/mrbeast-hiring-creator-brand-matchmaking-service-pietra/) * Brands are quietly deploying [AI-generated influencers](https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media?CMP=Share_iOSApp_Other) to promote products on social media, according to a new study * **Lowe’s** wants creators to put their next products [on its shelves](https://www.tubefilter.com/2026/06/24/lowes-home-improvement-creator-network-product-development-program/) via a new creator programme -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"[They’re] kissing my ass… You would not believe the texts I got from these tech guys. I've got to show you”“ — – **Donald Trump** reportedly [showed off fawning texts](https://www.wired.com/story/trump-mocked-mark-zuckerberg-and-jeff-bezos-by-showing-off-fawning-texts/) from Mark Zuckerberg and others after he was re-elected __________ **Also quoted this week:** _“Why are we so mean to one another? Why are we so tribal today? The goal on our show is not to be tribal. We are inclusive for everyone… I’ve said this to several of our pros and celebrities, ‘You know, it’s just noise. It’s not real unless you read it. Don’t let it have an impact. You don’t have to allow it in.’”_ **- ‘Dancing with the Stars’ host Alfonso Ribeiro **on [social media trolls](https://variety.com/2026/tv/columns/alfonso-ribeiro-social-media-dancing-with-the-stars-1236785600/) __________ _“[AI chatbots]… are not your friends… are not conscious beings… are not sentient interlocutors”_ **- Signal president Meredith Whittaker **is [not keen](https://thenextweb.com/news/signal-whittaker-ai-chatbots-not-friends-copilot-backdoor-privacy) on the growth of AI companions -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **This clever device** goes beyond the screen-time limits you can set on your phone. And TechCrunch’s Amanda Silberling found that it works… _“The gadget is a branded, NFC-enabled square that __**only lets you deactivate your custom screen-time limits if you tap your phone to the Brick**__, just like you’re buying something at a tap-to-pay kiosk. _ _“Apparently, if I have to physically get up and tap my phone to the Brick to go on Instagram, I will not go on Instagram.”_ If you want to cut your screen time, just get a Brick: (https://techcrunch.com/2026/06/24/if-you-want-to-cut-your-screen-time-just-get-a-brick/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Posting videos without disclosure is one thing.** This is something very different… _“An investigation by The Wall Street Journal has found that the company is paying social media creators to post misleading content promoting the prediction market. _ _“Of the 1,105 TikTok videos the publication reviewed, 778 appeared to show someone placing a bet — but a closer look reportedly revealed that none of the latter featured the actual Polymarket website, instead using dummy sites made to look like the real thing.”_ In other words, they were faking wins on prediction markets. And this is the bear pit Mark Zuckerberg wants to get into…. Polymarket has reportedly been paying creators to post fake betting videos : (https://www.engadget.com/2198495/wall-street-journal-polymarket-reportedly-paying-creators-to-post-fake-betting-videos/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **This doesn’t bode well for the UK**, and other countries planning to copy Australia’s social media ban… _“More than 80% of under-16s in Australia said they were still using social media three months after legislation banning them from it came into force, research shows.”_ Four in five under-16s in Australia using social media despite ban, study shows: (https://www.theguardian.com/media/2026/jun/24/australia-under-16-social-media-ban-no-substantial-effects-study?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd3284e2-f8f8-4d38-b5eb-8159407945bb/Stripe_wordmark_-_Blurple_-_Small.png?t=1782471145) Caption: **Stripe** is hiring a [Creative Director, Copy & Campaigns](https://www.samssocialmediaclub.com/job/creative-director-copy-campaigns/) _[Remote, US]_ __________ **More social media jobs:** * **Paperlike** is looking for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-49/) _[Remote, worldwide]_ * **Lloyds Banking Group** needs a [Social & Digital Assistant Marketing Manager](https://www.samssocialmediaclub.com/job/social-digital-assistant-marketing-manager/) _[Bristol, UK]_ * **Basketball England** is recruiting a [Digital Content & Social Media Manager](https://www.samssocialmediaclub.com/job/digital-content-social-media-manager/) _[Manchester, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- Need some help choosing between **organic and paid social**? This guide from **Hootsuite** has you covered. Organic vs paid social media: Everything you need to know: (https://blog.hootsuite.com/organic-vs-paid-social-media/) __________ **Also this week:** * **How to create a social media marketing strategy **in 2026 — [a seven-step guide from Buffer](https://buffer.com/resources/social-media-marketing-strategy/) * **Meta** has outlined best practices for [AI-generated multimedia ads](https://www.socialmediatoday.com/news/meta-outlines-best-practices-for-ai-generated-multimedia-ads/823720/) * How to check if you’re blocked on **WhatsApp**… [using encryption](https://wabetainfo.com/how-to-check-if-youre-blocked-on-whatsapp-using-encryption/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$1.02 BILLION**“ — – **The total income last year** of Forbes’ latest [Top 50 Creators list](https://www.tubefilter.com/2026/06/23/forbes-top-50-creators-2026-1-billion/) __________ **More social stats:** * **SLOPPY KIDS: **A study of 2,000 videos in TikTok’s ‘Kids’ section found [57.4%](https://www.businessinsider.com/ai-slop-kids-tiktok-2026-6) were AI slop * **AI SEARCH: **YouTube creator content appears in [over 25%](https://www.adweek.com/media/youtube-content-creators-are-winning-the-ai-search-game-jellyfish-data-finds/) of prompts answered by AI assistants, according to new research -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta forced thousands of engineers into AI training work. Now it's giving some a way out.: (https://www.businessinsider.com/meta-lets-engineers-leave-ai-training-unit-after-mass-reassignment-2026-6) __________ **Also spotted this week…** * **UK ministers have discussed** making YouTube and Meta boost the prominence of UK news (with a new Prime Minister on the way, this could change). [[Financial Times $$$](https://www.ft.com/content/7f147e35-d2ca-48fe-a886-95721002ce3c?shareType=nongift)] * **Telegram founder** Pavel Durov accused Meta of sabotaging the app’s access in India (providing no evidence) [[The Register](https://www.theregister.com/networks/2026/06/19/telegram-founder-accuses-meta-of-sabotaging-access-in-india-with-bgp-hijacks/5258866)] * **Australia is planning legal action **against platforms it says are violating its teen social ban. [[TNW](https://thenextweb.com/news/australia-teen-social-media-ban-enforcement?utm_source=social&utm_medium=feed&utm_campaign=profeed)] * **The EU is set to ramp up its probe** into alleged ‘addictive design’ at Meta [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-06-23/eu-to-escalate-meta-probe-into-addictive-design-that-hooks-kids)] * **Meta has poached staff** from AI security staff Virtue AI. [[Axios](https://www.axios.com/2026/06/25/meta-hires-virtue-ai-founders-security)] * **Meta has struck** new AI computing deals with data centre company Crusoe. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-06-18/meta-strikes-new-ai-computing-deals-with-data-center-firm-crusoe)] * **Meta is the first customer** for Qualcomm’s new Dragonfly data centre chips. [[TNW](https://thenextweb.com/news/qualcomm-dragonfly-meta-ai-data-center-chips-modular)] * **A US court has ruled** that Ohio can restrict children’s use of social media. [[TNW](https://thenextweb.com/news/us-court-rules-ohio-can-restrict-childrens-use-of-social-media)] * **Canva says it doesn’t see a threat** from ChatGPT and Claude. [[The Information $$$](https://www.theinformation.com/articles/canva-see-chatgpt-claude-threat?utm_source=ti_app&rc=kmaysd)] * **TikTok has partnered** with fitness app Strava on a pan-European Local Movement Fund. [[Social Media Today](https://www.socialmediatoday.com/news/tiktok-partners-with-fitness-tracking-app/823599/)] * **Bumble could sell itself** amid a slump in the dating app market. [[Reuters $$$](https://www.reuters.com/business/bumble-dating-app-explores-sale-sources-say-2026-06-25/)] * **Meta has expanded** its Small Business Growth Academy to the APAC region. [[Meta Newsroom](https://about.fb.com/news/2026/06/launch-of-metas-small-business-growth-academy-across-asia-pacific/)] * **Adobe has acquired** Topaz Labs and will integrate the startup’s AI tech into Creative Cloud. [[TechCrunch](https://techcrunch.com/2026/06/25/adobe-acquires-image-and-video-enhancement-tool-maker-topaz-labs/)] **New features and tests:** * **Facebook has added **a shortcut to Meta AI in the main app menu. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DZybRE0DDkq?xmt=AQG02Ei-5fb2NrI8sBRbdz53tg3rALQozmSQuYcr9nNLEvHU-6R4E9fh5v7oMFioRvSRBeBV&slof=1)] * **Facebook** is testing a new ‘Share to relevant Groups’ setting for Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DZ4816yjNdb?xmt=AQG0LBS6ZxsL9zzQXv4Us3PbIOHkOa188Umoakn14SUuzu-tDY3OGPCHWC7hdEySqbFrLDKJ&slof=1)] * **Meta has introduced** integrated booking for lead ads. [[Social Media Today](https://www.socialmediatoday.com/news/meta-launches-integrated-booking-for-lead-ads/823711/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _**“There's a hidden corner of TikTok**__ the algorithm won't show you, full of weird, creepy and downright disturbing videos. Is it a myth – or a preview of the internet's future?”_ The unsettling world of the 'TikTok Farlands': (https://www.bbc.co.uk/future/article/20260618-the-terrifying-world-of-the-tiktok-farlands) __________ **Also worth a read:** * **“The 6 trends dominating **[my conversations at Cannes](https://www.adweek.com/media/cannes-2026-trends/)” * **Instagram wants to monopolise** [your attention](https://www.theverge.com/tech/956456/instagram-for-tv-youtube-microdramas-longform-video) * **Cannes Lions feels more Hollywood** [than the Film Festival this year](https://www.hollywoodreporter.com/business/business-news/how-cannes-lions-differs-from-cannes-film-festival-1236627554/) * **How WhatsApp's billion-dollar India business** influenced [Meta's bet on Kunal Shah](https://www.moneycontrol.com/europe/?url=https://www.moneycontrol.com/technology/how-whatsapp-s-billion-dollar-india-business-influenced-meta-s-bet-on-kunal-shah-article-13957308.html) * **The UK’s social media ban** for under-16s has just [empowered big tech](https://www.theguardian.com/commentisfree/2026/jun/19/uk-social-media-ban-under-16s-big-tech-age-verification?CMP=Share_iOSApp_Other) * **Interview: Jennifer Siebel Newsom’s new film** shines a light on [the human cost of unregulated social media](https://www.theguardian.com/culture/2026/jun/19/jennifer-siebel-newsom-documentary-miss-representation-rise-up?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Snap’s new Specs** are apparently just as heavy and dorky as they look. Here’s a report from one for the first journalists to give them a go… (And yeah, that’s a dorky look). Snap's AI Specs: LOL: (https://www.404media.co/snaps-ai-ar-specs-lol/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Matt will be back next week, but who will have the better tan? Him, or me who stayed in the UK? 😀 Climate change is no joke, but it does make me rethink the traditional holiday in the sun… Okay, I’m off to recharge my portable fan and look forward to some rain… Goodbye, geeks! – Martin ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-prediction-market-kylie-jenner-glasses-careless-people-lawsuit

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e9ea951-e716-4c4d-bb82-60a075da7465/Geekout_190626.jpg?t=1781872655) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** Last week we knew the UK teen social ban was coming. This week, **British PM Keir Starmer** pulled the trigger — and went harder than anyone expected. Starmer took to X to sell the ban — with all the warmth and charisma of a hostage proof-of-life video. 👇 - Tweet: (https://twitter.com/Keir_Starmer/status/2066421329859936656) - Under-16s are to be locked out of all the big platforms. Livestreaming: gone. In-game chat with strangers: gone. But losing **Snapchat** and **YouTube** is the bit that'll sting teens the most. The kids? Unbothered. [84%](https://www.threads.com/@mattnavarra/post/DZmqE-GCu_3) reckon they'll find a workaround (they will). And one teen's plan for life post-ban went viral: _"Stare at a wall."_ 🫠 - Tweet: (https://twitter.com/scottygb/status/2066467747978944902) - More of my thoughts on all this coming up in a bit. Elsewhere this week: Jimmy Kimmel called Zuck "[a sneaky little narc making pervert glasses](https://www.threads.com/@mattnavarra/post/DZuYxMcEaPe).” 😂 - Tweet: (https://twitter.com/MattNavarra/status/2067916458525434038) - Loads more below. Let's crack on! 👇 — Matt- **__________** ##### == 1 cool thing… == * ⚠️** How much of what you posted this week **_**actually**_** needed to exist?** → Agorapulse's 2026 study has the 3 questions to ask before you hit publish → [Get the study](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) [ad] -------------------- ###### SPONSORED ▶︎ 2026 EXCLUSIVE STUDY #### Why Most Social Media Content Shouldn't Exist (Yours Included) 🗑️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/178e4fda-321a-41f6-8acd-991ec6cc09e1/Geekout_-_Visuals__2000_x_1000_px_.png?t=1781795185) Follow image link: (https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) Caption: - ==Be honest: how much of what you posted last week actually needed to exist?== [**Agorapulse's 2026 study**](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) asked social pros to be honest. ==The answers are uncomfortable:== * **⚠️ 82% publish reactively** — no intent, just feeding the calendar. * **⚠️ Only 32% have defined audience personas** — 1 in 10 have no method at all * ⚠️ **41% admit they don't really know what's working** — or why The result? Posts written for everyone, that land with no one. ==Sound familiar?== ==The full study breaks down why so much content gets ignored.== Plus the _3 questions_ to ask before you hit publish. ==No generic best practices or motivational fluff — Just the data and what to do with it.== **👉 Stop feeding the machine**== ==**→**==** **====[**Get the 2026 study**](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0)== Unlock the study → (https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Social media firms hit back as Starmer announces ban for under-16s in UK: (https://www.theguardian.com/media/2026/jun/15/social-media-ban-uk-under-16-starmer) 2. **Meta’s new AI unit is a mess** as employees describe “soul-crushing” vibe [[MORALE-ZUCKING](https://www.wired.com/story/mark-zuckerberg-meta-employee-meeting-interrupt-ai/)] 3. **Snap’s first consumer AR glasses **are coming this autumn for $2,195 [[WALLET-EMPTYING](https://www.theverge.com/tech/950492/snap-specs-ar-glasses-launch-date-preorder)] 4. **X helps Elon Musk become a trillionaire**, as it goes public in SpaceX IPO [[WEALTH-ROCKETING](https://www.bbc.co.uk/news/articles/cgrk21wnvy9o)] 5. **Meta expands teen safety controls** across Instagram, Facebook, and Messenger [[REGULATOR-APPEASING](https://about.fb.com/news/2026/06/strengthening-teen-accounts-with-new-safety-updates-on-instagram-and-facebook/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **The UK goes HARD on social media for teens** UK under-16s social media ban: which apps will be blocked and how will it work?: (https://www.theguardian.com/uk-news/2026/jun/15/uk-under-16s-social-media-ban-how-will-it-work?CMP=Share_iOSApp_Other) As last week’s Geekout went out, we knew a social media ban for under-16s was coming in the UK, but now we know the details. Desperate for an easy win with voters, Keir Starmer’s government has turbo-charged the model Australia pioneered. Under-16s will be banned from all the main social media platforms (including YouTube, which will be the biggest upset for many kids). There are also separate restrictions on gaming apps, where under-16s won’t be able to chat to strangers anymore. Livestreaming is also banned for under-16s, while under-18s will no longer be able to use romantic chatbots that simulate sexual relationships. But WHAT is being banned is only half the question. The really important part is HOW. We won’t have full details about how enforcement will work until Ofcom has worked that out. But the onus right now appears to be on social media companies to ensure the right age groups have access to the right features, rather than app stores. Getting the likes of Apple and Google to verify user ages would be less of a hassle for everyone… except the app stores themselves. It also wouldn’t feel like a ‘punishment’ for the likes of Meta, X, TikTok, and Snap. And _punishment _is definitely part of the narrative here. Of course, however it’s enforced, the ban will be circumvented by enterprising kids. We’ve already seen that happen in Australia. The really meaningful way to reduce social media harms would be to redesign the apps to focus on user wellbeing ahead of user retention. Forcing big tech companies to think this way would be a meaningful punishment and avoid the negative sides of a ban, such as the loss of connection that isolated teens will experience. Some of the government’s messaging in recent months was about potentially going down this route. But that’s a lot less headline-grabbing than a BAN, if you’re putting being popular ahead of coming up with a solution that works best for everyone. **Go deeper on the social media ban:** * **UK Social media ban** - bold and blunt, [but no silver bullet](https://www.bbc.co.uk/news/articles/cddl65dp0rdo) * **‘The genie is out of the bottle’:** parents [react to UK under-16s social media ban](https://www.theguardian.com/uk-news/2026/jun/15/parents-react-to-uk-under-16s-social-media-ban?CMP=Share_iOSApp_Other) * **The impact of the social media ban** for under 16s [hinges on how firm it is](https://www.theguardian.com/uk-news/2026/jun/15/effects-uk-social-media-ban-under-16s-enforcement?CMP=Share_iOSApp_Other) * **Five big unanswered questions** about [the UK's teen social media ban](https://www.bbc.co.uk/news/articles/c9824zvpz9po?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82bce5dd-a647-4660-add1-b24b20e7b3a4/image.png?t=1781866653) [Facebook World Cup App Logo and Game] Follow image link: (https://www.threads.com/@theahmedghanem/post/DZkkdahDOA2?xmt=AQG0pCq3plkiqEju9OlJjb6-tLh3QUFBtM-fpHt8H1vE11KC1k40_fD-YUz5hgpQN88DA14&slof=1) Caption: [Image: @theahmedghanem] * **Facebook** has been spotted offering a [hidden World Cup game](https://www.threads.com/@theahmedghanem/post/DZkkdahDOA2?xmt=AQG0pCq3plkiqEju9OlJjb6-tLh3QUFBtM-fpHt8H1vE11KC1k40_fD-YUz5hgpQN88DA14&slof=1) that lets you unlock a special app icon * **Facebook** now lets you [sync your profile image](https://www.threads.com/@jonahmanzano/post/DZrxej7iSod?xmt=AQG0ySPbvfLKImOoffWn95n8DqO6oYdrOn32uB3XOKr6rUKH-Yz-6AGbJHTR4QZXUwqBtlU&slof=1) with **WhatsApp** * **Meta** reportedly licensed [face-recognition software](https://www.wired.com/story/meta-rank-one-computing-face-recognition-smart-glasses/) from Rank One for smart glasses testing. Rank One sells surveillance tech to police, military and government agencies * **Meta** will reportedly [drop opposition](https://www.politico.com/live-updates/2026/06/16/congress/meta-opposition-kosa-00964605) to the kids online safety legislation in the US if it also overwrites state AI laws * **Meta** now lets you link your [WhatsApp Business number](https://www.threads.com/@jonahmanzano/post/DZmqs4kCcwB?xmt=AQG0yvGucqLpOQCJlYeYBXCCr0AG6xeOm244pvAklVJXHM-RfHc3y0zmUuIvbliwdqaTD8ld&slof=1) directly within the Meta Business Suite app * **Meta** is giving Ray-Ban AI glasses to [blind US veterans](https://about.fb.com/news/2026/06/free-ai-glasses-for-every-blind-veteran/) * **Meta** is making Quest apps [easier to launch, test and sell](https://developers.meta.com/horizon/blog/build-faster-earn-more-new-tools-pre-launch-pricing-distribution-quest/) * **Meta** is expanding affiliate partnerships, bringing live video ads to Instagram, launching new live shopping, and more [commerce updates](https://www.threads.com/@mattnavarra/post/DZsbabBkWDn?xmt=AQG0bgEe8_xSQyoRtWNvU4JS1q1R5GksLLWr5caBZegLWkqtoFUtDtkpka9qLRDKDT_CS7c&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44643a06-8ed8-4fa6-b848-b0c37818d33a/image.png?t=1781866202) [Instagram add caption for each photo or video in a carousel post] Follow image link: (https://www.instagram.com/p/DZu7Q-gm3Ms/) Caption: * **Instagram** finally lets you add a [unique caption](https://www.instagram.com/p/DZu7Q-gm3Ms/) to each carousel slide * **Instagram** has added a new [Linktree-style feature](https://www.threads.com/@theahmedghanem/post/DZt_ztPDrlS?xmt=AQG09tTn0qkiJCvgyu2B9J1Zke_akVhardkn6DOHlZVvNLE7zmoG6FVHj0Q1rJKEmrH6znNf&slof=1) for Meta Verified subscribers * **Instagram** has added a[ voice message sticker](https://www.threads.com/@mattnavarra/post/DZsKXmOis58?xmt=AQG0grdgM8Cj2ov_HHhXgxgSxdCie4O4qzC6hEk2gJlsA0zYCa5nbGoByKksi-5N_GuwrSBz&slof=1) for Stories * **Instagram** has added [six new app icons](https://www.threads.com/@oncescuradu/post/DZqTI_wDHtu?xmt=AQG0UWLdgatt_YmXfEUisWnDYdCs3Wz4ZhLpQYEldZg6HJyCjfieoPMd-kL1KFQdTrgY4wWR&slof=1) for Instagram Plus subscribers * **Instagram Edits** has added [new audience insights](https://www.threads.com/@mattnavarra/post/DZstRmICnGE?xmt=AQG0IHDiEOxOHdCfmVZL6Hi1KthbhuVLg7Ajzdw9ZPpb6GHBjL5zuZAAG0jR5Pden4R3iFE&slof=1), Reels performance comparisons, opacity blending, new sound effects, and more * **Instagram** appears to be rolling out [Picture-in-Picture](https://www.threads.com/@lindseygamble_/post/DZkFOM9FnC3?xmt=AQG0CKW4SGBYu0toJvbfwmmbSlZ6DTLI6OjW6f1sCeP_2bEhvfHmDgxO3sRNTLQ5WyW-CQuT&slof=1) for Reels to more users * **Instagram** has been spotted offering a [floating menu](https://www.threads.com/@jonahmanzano/post/DZn-MwhExYr?xmt=AQG0ZbqxDdf9T96EYeDne8QfoEtcVUY3MYycqgdCNL6nBh9UrUpuonjZf7UnPUkLDjkhm_aF&slof=1) during scrolling on iOS * **Instagram** has added [Olivia Rodrigo themed fonts](https://www.threads.com/@jonahmanzano/post/DZgNWAik9_Y?xmt=AQG0NJ32QAXC3U1aE2WYqOn6_6P1jsFLVN3ZySAluG-5rCoktsZKASo4uWy4BEYrFujB1Si-&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2738976c-42bf-4258-93da-563a8195b936/image.png?t=1781866741) [Threads 'Your Algo' Feature Update] Follow image link: (http://techcrunch.com/2026/06/16/threads-adds-new-personalization-and-community-features-as-it-reaches-500m-monthly-users/) Caption: [Image: Meta] * **Threads** is launching an updated [Your Algo](http://techcrunch.com/2026/06/16/threads-adds-new-personalization-and-community-features-as-it-reaches-500m-monthly-users/), letting users adjust feed topics for 1, 3 or 7 days. Also, Communities are exiting beta and Live Chats are expanding platform-wide * **Threads** lets you choose your favourite World Cup team to see [footballs raining across](https://www.threads.com/@jonahmanzano/post/DZxHotvCRMA?xmt=AQG0zzW-jsfN-tV8V8y8Wd-zL9ssYKHZOqjxSJZrtB5FiItvZ41wt9sxObe73jKRSuPkjBO2&slof=1) your profile * **Threads** has added a ‘[500 million users](https://www.threads.com/@oncescuradu/post/DZqSkAhjD0Z?xmt=AQG0_9lnzx2AzuRSpZPcN0tbKnu2pyJ1xmthMgAp0GUE5Se-gSZvSjOswJe6D4Z3E21ni6nl&slof=1)’ sticker pack as it hits that milestone * **Threads** is testing an [updated notifications tab](https://www.threads.com/@cmcalgary/post/DZvPpDdGSfU?xmt=AQG08q2nOFKGEHnYj4OjnV6OlZy50eNZfVq_WX267P0TgatzLdMm7EsG4VJdr3z1oEEI7FZs&slof=1), with icons to easily distinguish between different types of content * **Threads** now offers [highlights and a match schedule](https://www.threads.com/@jonahmanzano/post/DZqcX9lE-Oa?xmt=AQG0-Vp1yjoxlJXdynWXTtAAuNCmlqDIkQ_818ZaYgIKdZDlA-uSk9f2xnv08Wmw6g8aNh44&slof=1) when you search for “World Cup” * **Threads **has also added a new [slider for the Sticker](https://www.threads.com/@oncescuradu/post/DZqS7tEDOYe?xmt=AQG0PQ6Ko5GC59ItHJKU13-y-jKtJQuXdtaROdrbx8C4L1P0vDhLF28m-NMy3C91cmvKIfOu&slof=1) feature that allows you to quickly navigate sticker packs * **Threads** is [back in Türkiye](https://about.fb.com/news/2026/06/threads-returns-to-turkiye-with-new-features/) after Meta withdrew it for two years in the country **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dbab8241-0b17-4afb-9e4e-a08921405514/image.png?t=1781866496) [WhatsApp voice note shortcut widget on Android] Follow image link: (https://wabetainfo.com/whatsapp-to-test-a-home-screen-widget-to-send-voice-messages/) Caption: [Image: WABetaInfo] * **WhatsApp** is adding a [green dot](https://www.threads.com/@wabetainfo/post/DZwNd4riEn7?xmt=AQG0Vnt3SfsRQSWFz6_2pzvj-g2u2xetY2Oo8dhbj5xsGUZnjPwQ71ggQ-nZ8F2W9c3RPksp&slof=1) for online contacts, starting on Android * **WhatsApp** is working on a [home screen widget](https://wabetainfo.com/whatsapp-to-test-a-home-screen-widget-to-send-voice-messages/) to quickly send voice messages in just a couple of taps on Android * **WhatsApp** is rolling out [group voice and video calls](https://wabetainfo.com/whatsapp-is-rolling-out-group-voice-and-video-calls-on-the-web/) on the Web * **WhatsApp **is introducing a [new animation](https://www.threads.com/@wabetainfo/post/DZgcF2SiIfJ?xmt=AQG06w0wW-NzpTZNXJi8mHCnVd84nQ-PXaaODdfMlEZH-P5dfUjxOSqXxTCRL4Y-tkRmZLip&slof=1) that plays when you send a message on Android * **WhatsApp** has expanded work on [read-once text messages](https://wabetainfo.com/whatsapp-is-working-on-view-once-text-messages-for-iphone/) to iOS (it was previously spotted on Android) * **WhatsApp** now has [backup controls](https://www.androidauthority.com/whatsapp-chat-backups-3679027/) directly inside Android device settings, thanks to a Google Play Services update * **WhatsApp** has added new [notification badge settings](https://www.threads.com/@theahmedghanem/post/DZnGxUpjFhx?xmt=AQG0MEaTP2moh6p9RnCtta-5YQtZQhvrnBYbS7tG4zuiIXkLUle_WVfa-Q8afkE2YwH1yldo&slof=1), with more control over how the app icon badge is cleared on the Home Screen * **WhatsApp** is rolling out a redesigned [About section](https://www.threads.com/@wabetainfo/post/DZozsM3kdvh?xmt=AQG0uazpjxA3XyHKGvjHnP0wrVcoxwqorjEktOTlx8c8tEZlk9Zy7G_zVEWTDVhx83IuhpqL&slof=1) on Android **__________** -------------------- View image: (https://images.unsplash.com/photo-1690766636130-1f2a4f7d2f42?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw5fHx4JTIwbG9nb3xlbnwwfHx8fDE3ODE4NjcxMjF8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [twitter,twitter logo,new twitter logo,x,x.com,x new social network,elon musk x,x logo,new x logo,twitter died,x logotype,new x logotype,new x brand,x elon musk] Caption: Photo by BoliviaInteligente on Unsplash * **X** seems to act more often on UK reports of racist abuse where it is [illegal](https://www.theguardian.com/technology/2026/jun/14/x-racists-impunity-hate-posts?CMP=Share_iOSApp_Other) and not simply hateful * **xAI**'s lawsuit accusing OpenAI of stealing trade secrets has been [thrown out](http://engadget.com/ai/xai-lawsuit-accusing-openai-of-stealing-trade-secrets-has-been-thrown-out) * **X** is adding [Google Tag Manager](https://www.socialmediatoday.com/news/x-adds-google-tag-manager-integration/823100/) integration for advertisers **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4efcdfb6-40a8-4ef2-9b2c-4d0286f7e0fc/image.png?t=1781867824) [TikTok's Digital World Cup Stickers] Follow image link: (https://newsroom.tiktok.com/tiktok-and-panini-partner-to-launch-a-global-digital-collectible-card-experience-tied-to-fifa-world-cup-2026?lang=en) Caption: [Image: TikTok] * **TikTok** and **Panini** are turning World Cup stickers into daily tasks. [Digital collectible cards](https://newsroom.tiktok.com/tiktok-and-panini-partner-to-launch-a-global-digital-collectible-card-experience-tied-to-fifa-world-cup-2026?lang=en) can be found in TikTok’s in-app World Cup fan hub * **Florida** has sued **TikTok** in the [first major enforcement](https://www.reuters.com/legal/government/florida-sues-tiktok-claiming-it-violates-state-child-safety-law-2026-06-15/) test of the state’s child social media law * **TikTok **Shop is [banning](https://www.pymnts.com/news/ecommerce/2026/tiktok-shop-bans-ai-voices-from-livestreams/) AI-generated voices and pre-recorded narration from promotional LIVEs * **TikTok** has rolled out an upgraded [Inbox & Messaging Suite](https://www.threads.com/@jonahmanzano/post/DZmlCinidps?xmt=AQG05VwzFAgkprLUOKw9cQJeqEMlwSvBZBcgDxSFcMtoGEd8YpoVBszOP9xl54A1LZI2kPqo&slof=1) with dedicated options for personal and professional use cases * **TikTok** now lets you [transcribe voice messages](https://www.threads.com/@jonahmanzano/post/DZm21gjiekb?xmt=AQG0VYHc_bDRqftyNCXXe_sBtIQ2Brd59e9YZi3FD0RM6mEaO9zBmp-Xcmin4c3LszvW8Zo&slof=1) into text * **TikTok** says it will take [16 creators](https://variety.com/2026/digital/global/tiktok-cannes-lions-tineke-younger-morgan-jay-katie-fang-1236782366/) to Cannes Lions as the tech platforms descend on the French Riviera * **TikTok** is turning Olivia Rodrigro’s new album into a [fan mission](https://newsroom.tiktok.com/tiktok-launches-new-in-app-experience-for-olivia-rodrigo?lang=en) via an in-app experience * **YouTube** is testing [removing text labels](http://androidauthority.com/youtube-ui-redesign-test-again-3678953/), so buttons become icon-only, along with other design tweaks on Android * **YouTube** is testing a new [‘like’ animation](https://www.threads.com/@oncescuradu/post/DZgG375jFup?xmt=AQG0YKEmsq0ikEYM4ULBsPQFwgKsYFZeEy4Tn6dROc6INtBISrkp2M6eJheSiu4PXdRUbHA&slof=1) for travel-related shorts **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aade3499-cdd6-43b5-bab4-35f0723e4747/image.png?t=1781867549) [LinkedIn's 'Connected Apps' feature] Follow image link: (http://theverge.com/tech/951291/linkedin-connected-apps-ai-summary-verification) Caption: * **LinkedIn** will now tell others how you really [use top apps](http://theverge.com/tech/951291/linkedin-connected-apps-ai-summary-verification) * **LinkedIn **now lets you [comment with GIFs](https://www.socialmediatoday.com/news/linkedin-adds-gif-support/823229/) (2012 called, it wants its trendy ‘new’ product feature back) * **Snapchat **now lets you [connect your Spotify account](https://www.threads.com/@jonahmanzano/post/DZub8DDCQxR?xmt=AQG0qnTksE93G0nL-saG7x-R4-2226RGTSR2OPUiNe5JH0aLTXKIo8TPd_32WQCrrRIbLnPr&slof=1) to help you share your music taste * **Snapchat **have launched Crowd Created, a [live AR ad format](https://newsroom.snap.com/snapchat-outfront-ar-spectacle-times-square) in Times Square. HBO Max is the launch partner * **Bluesky** added the ability to [reply to specific messages](https://www.threads.com/@jonahmanzano/post/DZs7rjjEyM5?xmt=AQG0NjctY0mKLB6b9L4j2JZk8Gs5N8ujCJjEBVTJxQqJKQ0-c7PAxExCtNZ9FZxbMj3PipU&slof=1) in DMs and group chats * **India** has blocked **Telegram** nationwide until 22 June after [alleged medical exam fraud](https://www.ft.com/content/06803444-ff1e-479c-876a-a07690b81ada) * **Roblox **launched [accounts for kids and teens](https://mashable.com/tech/roblox-kids-accounts-launch) globally * **Twitch** launched [Creator Certification](https://www.tubefilter.com/2026/06/16/twitch-creator-sponsorship-certified-camp-brand-partner/) to help brands identify sponsor-ready streamers * **Mastodon** launched its version of Bluesky [starter packs](https://blog.joinmastodon.org/2026/06/mastodon-4.6/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Facebook** now has AI to [answer questions](https://about.fb.com/news/2026/06/new-ai-tools-to-help-you-make-things-happen-on-facebook/) based on public posts, Groups, and Reels, improved Camera Roll suggestions, and more. What could possibly go wrong… 😬 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d362c205-a261-4c21-97b1-eb00beafcb03/Meta_AI_cars.jpg?t=1781861535) Caption: Improved Camera Roll suggestions with Meta AI on Facebook __________ **Also spotted this week…** * **Instagram Edits **now lets you [restyle videos](https://www.threads.com/@mattnavarra/post/DZstRmICnGE?xmt=AQG0IHDiEOxOHdCfmVZL6Hi1KthbhuVLg7Ajzdw9ZPpb6GHBjL5zuZAAG0jR5Pden4R3iFE&slof=1) with just a prompt * **Meta AI **has been spotted offering an incognito chat option in [its own app](https://www.threads.com/@jonahmanzano/post/DZpWEEICXNo?xmt=AQG0zVibTaNVyelIk_JjVW8WQM9YdoLyCgU1DR-iryGGgNvm52QMUfjkrFanAeMPMRus89I&slof=1) and in [WhatsApp](https://www.threads.com/@jonahmanzano/post/DZpUBn2iRbY?xmt=AQG0SF_DauIaTkOW938i_x6Hib_ATjjtuR_DRYvBCdxygdsua4f-MTOU2o2U7YTrGswBFVwq&slof=1) * **Meta** will use AI to [detect underage accounts](https://about.fb.com/news/2026/06/strengthening-teen-accounts-with-new-safety-updates-on-instagram-and-facebook/) from posts, comments, bios, captions and profile clues * **TikTok** now lets you [mention TikTok Tako](https://www.threads.com/@jonahmanzano/post/DZr1rR-CTyY?xmt=AQG0u2GInJJAnobSEg0LyhJO6-7cAbwsef-pCxbzZamfRIWLgxcFvBmEkVN-b31P2k8WjBk&slof=1) in comments to ask about a post or video * **TikTok** is testing a new ‘[AI Pick for Me](https://www.threads.com/@jonahmanzano/post/DZsCDLzic2u?xmt=AQG08_onEpcTLlXVrl1NjbgKjDoy_9vZygsqozv0T8lJWeNw4eHhSxgqMSstP_5myYv5ZDp3&slof=1)’ feature that automatically picks the best photos and videos from your camera roll to help you create faster * **Snap** is turning its ad platform into an AI [campaign assistant](https://l.threads.com/?u=https%3A%2F%2Fforbusiness.snapchat.com%2Fblog%2Fhuman-first-ai-enabled-snaps-latest-ads-innovations&e=AUDA7Yf3K1F6qx0SlbEQEdhStxfe-9J4iKY27rZvprBiBdo1f7jgW6CTna5lRC5aT7NgFyKSMVL012fKh2k3GHiVvNXCaJwKLub5Q65hiQ&s=1) * **Telegram** group admins can now add AI guardian bots to [screen new members](https://telegram.org/blog/watch-apps-and-more) before they join * **Pinterest **has added AI-powered [customer acquisition tools](https://www.socialmediatoday.com/news/pinterest-adds-ai-updates-for-smbs/822969/) and one-click Shopify ad campaigns for SMBs. * **Adobe** has added its [AI assistant](https://techcrunch.com/2026/06/18/adobe-adds-its-ai-assistant-to-premiere-illustrator-and-indesign/) to Premiere, Illustrator and InDesign -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **The UK’s under-16 social media ban** is forcing fashion and beauty brands to rethink teen marketing. Teen attention may shift toward **YouTube, WhatsApp, Discord, Substack,** pop-ups and in-store discovery. That means brands will need focus groups, local research and niche-platform tracking to spot youth trends. As I told **The Business of Fashion**: youth marketing is becoming less about buying attention and [more about cultural spillover](https://archive.is/bNF8K). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9091def-4135-44cf-878c-6a74ab72d1b1/IMG_0446.jpeg?t=1781796480) Follow image link: (https://archive.is/bNF8K) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/15e4aed0-1b4c-4e1e-a9b7-fa9cbff814a5/IMG_0453.jpeg?t=1781861777) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-team-watching-someone-else-present-activity-7470852414884020224-Klna) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f2fede4-c170-43a6-82d2-2a4827e1aa30/IMG_0454.jpeg?t=1781861992) Follow image link: (https://www.instagram.com/p/DZsA8t6m4hM/?img_index=7) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Snap CEO Evan Spiegel** will have wanted Snap’s latest AR glasses to go viral. But [not like this](https://gizmodo.com/snaps-ar-glasses-arent-even-out-yet-and-theyre-already-getting-roasted-to-death-2000773124). The way they look awkwardly just a little too large, the way they appear to squash his ears… elegant they are not! - Tweet: (https://twitter.com/anothercohen/status/2067035243203145950) - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6fc64f60-791a-4293-a1e1-de02f1c45beb/IMG_0455.jpeg?t=1781867795) Follow image link: (https://x.com/sssdoc/status/2067043905456029745) Caption: - __________ - Tweet: (https://twitter.com/AutismCapital/status/2067081198829273416?s=20) But Spiegel had the perfect comeback to that particular dig… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b815f720-05b6-43df-b911-bc4ab8ef3a69/IMG_0456.jpeg?t=1781867964) Follow image link: (https://x.com/evanspiegel/status/2067730052746490310) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **The World Cup **is turning lesser-known players into social media stars * **Cape Verde keeper Vozinha** jumped from 50,000 to 12 million Instagram followers after drawing 0-0 with Spain * **New Zealand's Tim Payne** rose from under 5,000 to 6 million after an Argentine creator campaign * **Australia's Kai Trewin** went from 3,000 to 100,000+ Vozinha, Tim Payne, and the World Cup players going viral on social media: (https://mashable.com/life/world-cup-vozinha-instagram-viral-players) __________ **Also viral this week:** * **Disgraced former US President Richard Nixon** has been given a makeover via [slickly edited videos](https://www.hollywoodreporter.com/news/politics-news/why-richard-nixon-viral-1236622806/) designed to make him go viral -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **FIFA** has forced **Levi's** to cover up branding at the 68,000-seat Levi's Stadium during the World Cup, as the jeans brand hasn’t paid to be a sponsor of the tournament. Instead of quietly complying, Levi's made the cover-up [an entire marketing campaign](https://mashable.com/life/levis-wrapped-logo-instagram-profile-fifa-world-cup). - Levi’s changes Instagram profile pic after FIFA covered the logo at World Cup: (https://mashable.com/life/levis-wrapped-logo-instagram-profile-fifa-world-cup) And **Gillette** joined in the fun… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec6be3ac-e7f9-4335-80e4-fe4bac52fd9b/Gilette.jpg?t=1781874526) Follow image link: (https://www.instagram.com/p/DZsenMUkh5w/?igsh=d2htZjRwd3BnbG40) Caption: __________ **More brand news and views:** * **Substack** is launching a [sponsorship programme](https://on.substack.com/p/a-business-model-that-works-for-creators?utm_id=97760_v0_s00_e0_tv4). Launch partners include **Yahoo Scout**, **Whatnot**, **Granola**, **Balenciaga**, **T-Mobile**, **Polymarket** and **Uber** * **Foreign influencers** could need US work visas to [monetise World Cup content](https://www.wired.com/story/2026-world-cup-us-influencers-visa/), potentially causing problems for **FIFA**’s TikTok and YouTube creator coverage plans * **Meta** is heading to **Cannes Lions** next week with the message that [creators drive culture](https://www.adweek.com/sponsored/at-cannes-lions-meta-aims-to-define-the-next-era-of-creative-effectiveness/) while AI personalises campaigns at scale * Consumers are already sick of brands [shouting about AI](https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Tell him that he's a piece of s**t."“ — – **A Meta employee** vents widespread frustration about the company’s management among AI team members, as [reported by Wired](https://www.wired.com/story/mark-zuckerberg-meta-employee-meeting-interrupt-ai/) __________ **Also quoted this week:** _“We’ve been far too timid in the face of broligarchs attempting to reshape our society and inspire hatred – we should be standing up to the forces of darkness online and offline, and we still can.”_ **- Wannabe British Prime Minister Wes Streeting **says platforms that promote violent content should [pay towards the cost](https://www.theguardian.com/politics/2026/jun/14/make-platforms-that-promote-violent-content-pay-towards-riot-costs-streeting-says?CMP=Share_iOSApp_Other) of dealing with resulting riots __________ _“This censorship law is a wolf in sheep’s clothing. The real goal is to enable the UK government to track everyone.”_ **- Elon Musk** [takes a dim view](https://x.com/elonmusk/status/2066552697931628747) of the UK’s teen social media ban __________ _“You cannot solve a design problem with an access ban. If the diagnosis is that social media platforms are harming children, the remedy should be to regulate the platforms, not exclude children"_ **- Kerry Moscogiuri, CEO of Amnesty International UK** [isn’t a fan of the ban either](http://amnesty.org/en/latest/news/2026/06/uk-social-media-ban-for-under-16s-right-diagnosis-wrong-prescription) __________ _“We obviously did an atrocious job explaining the vision, giving people a clear picture of how we would support them and their careers in the shift, and painting a picture of how it would change over time.”_ **- Meta CTO Andrew Bosworth **[admits the company screwed up](https://www.wired.com/story/andrew-bosworth-meta-employees-unrest/) its AI-focused reorganisation, in an email to staff -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- Kept awake at night by a constant urge to check social apps? **HyperSleep** locks distracting social apps until it verifies you actually slept. It uses **Google Sleep API**, motion, ambient light and phone-use signals to check sleep. HyperSleep - Sleep more. Scroll less.: (https://hypersleep.app/) __________ **Also this week:** * **The Commodore Callback 8020** is a flip phone that [blocks social media and browsers](https://arstechnica.com/gadgets/2026/06/commodores-newest-gadget-is-a-flip-phone-that-blocks-social-media-and-browsers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A decade-long Australian study **has linked more than two hours per day on social media hours to poorer teen wellbeing The strongest association was found in girls aged 12 to 13 Researchers stress the study shows a link, not proof that social media directly causes depression They also warn that deleting every app ignores the benefits of social connection, identity, and support that social media can provide. The takeaway: early teen limits and better digital literacy beat blanket panic. The social media scrolling habit is more harmful than you think, especially for teens: (https://www.digitaltrends.com/social-media/the-social-media-scrolling-habit-is-more-harmful-than-you-think-especially-for-teens/) __________ **Also:** * **New research finds high-status Reddit users** are [less likely to share misinformation](https://academic.oup.com/jcmc/article/31/3/zmag005/8661563?utm_id=97760_v0_s00_e0_tv4&login=false) * **Sunscreen misinformation** [spreads way faster than the truth](https://www.cnet.com/health/tik-tok-sunscreen-misinformation-study/) on TikTok, a study has revealed -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Cape Verde defender Roberto "Pico" Lopes** earned an international call-up for the World Cup… via a **LinkedIn** message! 😮 He ignored the first message in 2019, assuming the approach was a prank. The 33-year-old started Cape Verde's first-ever World Cup match on 15 June 2026. LinkedIn call-up leads to World Cup debut for Cape Verde: (https://thenextweb.com/news/pico-lopes-linkedin-world-cup-cape-verde) __________ **More WTF this week:** * **TikTok shoppers thought **they were bidding on iPhones. [Instead, they won teddy bears](https://www.wired.com/story/tiktok-surprise-sets-iphones-teddy-bears/) * **Faceless YouTube creators** are getting [hit by the AI slop crackdown](https://www.hollywoodreporter.com/business/digital/faceless-creators-youtube-ai-damage-1236617586/) * **Meta announced an internal AI hackathon…** but it only [made morale worse](https://www.wired.com/story/meta-employees-absolutely-hate-mark-zuckerbergs-hackathon-idea/) among the company’s AI teams * **Meta is preparing token limits **to [control employee AI usage and costs](https://www.theinformation.com/articles/tokenminimizing-meta-moves-curb-employee-ai-usage-ai-costs-reach-billions?utm_source=ti_app&rc=kmaysd), after previously telling them to use it as much as possible * **It is trivially easy to use Reddit **to [manipulate AI search](https://www.404media.co/it-is-trivially-easy-to-use-reddit-to-manipulate-ai-search-research-suggests/), research suggests -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- Want to brush up on your **YouTube** knowledge? This guide from **Hootsuite** is packed with the latest stats and user habits to help you make the most of the platform… 40 YouTube stats marketers need to know in 2026: (https://blog.hootsuite.com/youtube-statistics/) __________ **Also this week:** * **Instagram**: Adam Mosseri says there’s [no universal best time to post](https://www.threads.com/@mosseri/post/DZpkgZpAGtp?xmt=AQG0bb3DbtiMAtpYkaSHwEsD2oOmSKPtgqvA-vV2fG1_5LBxEFS3wK5cP6T9iaSEqfhOsQJa&slof=1). If you really want to optimise, check your insights to see when your followers are actually online * **LinkedIn **+ **Adobe** have launched a [global AI skills initiative](https://news.linkedin.com/2026/linkedin-and-adobe-launch-global-ai-skills-initiative-for-market) for marketing professionals -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**44%**“ — **– The percentage of **==**social media professionals**==== who say their boss still ====[**doesn’t properly understand social media**](https://www.threads.com/@mattnavarra/post/DZwvpRbiHSP)==== or what effective content requires in 2026.== __________ **More social stats:** * **SOCIAL PROS:** Link-in-Bio’s study of social media professionals also found: * 59% feel better about work than last year, with 62% more respondents now giving scores of 8+ out of 10 * “Overwhelmed”, “exhausted” and “tired” made up 24% of all mood responses combined * 41% said carousels as the format performing best, beating short-form video at 39% * Interest in chasing trends dropped 19% year over year as brands focused more on original ideas * 26% launched new accounts recently, led by TikTok, YouTube, YouTube Shorts and Reddit. * Go deeper with Rachel Karten’s [Link In Bio newsletter](https://www.linkinbio.news/p/social-media-survey) * **NICE THREADS: **Threads has hit [500 million](https://about.fb.com/news/2026/06/meta-launching-new-features-500-million-monthly-threads-users/) monthly active users, up 100 million in 10 months * **BEAT THE BAN: **[84%](https://www.threads.com/@mattnavarra/post/DZmqE-GCu_3?xmt=AQG0N3XuPAOYC-9wE3I_l1MQYSVA_aX8GuBXbdZMtwm-g6ImyQEZcNkb0xCwEe0bl23hgUBb&slof=1) of UK young people think children will find workarounds to the planned under-16s social media ban * **SCANDALOUS:** [61%](https://www.threads.com/@mattnavarra/post/DZpp4o3CnJ8?xmt=AQG0MaPyvmmZIP779w6360IpnolSQMEdPlVH02Nu8FMwhJ7tJoCL-z52CTgse2LfHb8Vo-IS&slof=1) of consumers expect brands to address controversies on social media * **SLOPPY: **[59%](https://www.threads.com/@mattnavarra/post/DZp26d_iiy3?xmt=AQG0JuRSA3qlPTP4VsDf31j4iBl7zN5PfZcwGkLH3Bk3ceJ71JR882uN-AULEG8mDW3QsEo&slof=1) of fresh-account TikTok For You videos were AI slop in a recent study * **SEARCHING TIMES: **TikTok says daily searches are [up 40% year-on-year](https://www.threads.com/@mattnavarra/post/DZmsrEiimeX?xmt=AQG0Aj6S4AXYN5l0yNWbYHKVj9cbkmNlLfcP2PDlpYvt9IZ9WBhTP8rDXCv3J9vxpQZ85cVY&slof=1) on the platform, even as AI reshapes discovery * **NEWSFLASH: **TikTok is now used by [20%](https://www.threads.com/@mattnavarra/post/DZpKqBTiumb?xmt=AQG0KAorBnYGISApOaploD-lXbukugridUYjtfsDvAgdeCq75OBKFzRnlVGo2cdAn_OIRLhB&slof=1) globally for news, Instagram by 26%, YouTube by 34% and Facebook by 43% * **REDDIT AGAIN:** [77%](https://www.threads.com/@mattnavarra/post/DZufSvSiuTL?xmt=AQG0slDV_g5m-JGyog8wf6iqm7L0CDfWLue5e9j4GUKA3Q8m2RFyubI2ngrzXMLh8CsZc1IU&slof=1) of Redditors visit 2+ communities to validate a purchase before committing -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Metricool’s** big 2026 [**Instagram study**](https://www.threads.com/@mattnavarra/post/DZspL2wij4m?xmt=AQG04StW0WJSwjUH8Z6yDVj_6wu2rA3M71wOwQJNOvNipv1tWIWMIcQ8_FYgX3RdglBtkzM&slof=1) is out. It analysed 24.4m posts from 375,118 Instagram accounts across Jan-Feb 2025 and 2026. It found: * **Brands posted 24% more content**, while views rose 27% and interactions jumped 19% * **Reels posting rose 35%**, shares climbed 67% * **Reels average watch time is now 8.5 seconds**, up from 4 seconds last year It features this useful Instagram vs. TikTok comparison for average video and carousel performance: _“Although Reels continue to grow on Instagram, TikTok remains the clear leader for vertical video”_ _“Instagram Reels still get 29% fewer views and 14% fewer interactions on average than TikTok videos.” _ _“The pattern reverses when it comes to carousels, and this format generates 4.7x more views and 5.8x more interactions on Instagram than on TikTok.”_ _-_ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0247d36b-9917-4a55-a87c-a40f83ab3a83/image.png?t=1781869006) [TikTok vs. Instagram] Follow image link: (https://www.threads.com/@mattnavarra/post/DZspL2wij4m?xmt=AQG04StW0WJSwjUH8Z6yDVj_6wu2rA3M71wOwQJNOvNipv1tWIWMIcQ8_FYgX3RdglBtkzM&slof=1) Caption: __________ **Also charted this week:** * **WORLD VIEW:** Countries with teen social media restrictions, [mapped](https://www.threads.com/@mattnavarra/post/DZr229mijq9?xmt=AQG0nIBjWKThPYFSsbWJKQd54daBDU4_3HSquQ8Y59G938_K-oWGsOOd5_4alSlTwHjUXCCP&slof=1) * **BEAST MODE: **MrBeast’s road to [500 MILLION subscribers](https://www.threads.com/@mattnavarra/post/DZfm1FqCrjA?xmt=AQG0env0pv0p1HvAZH0-H8osHqqRPOwYDVdyMVUghhq0o0hAzadKjo79NxdRNIVe6lwQAtD3&slof=1) * **BANNED: **The effect the Australian teen social ban had on [actual teen social usage](https://www.threads.com/@mattnavarra/post/DZnd3aZCpeD?xmt=AQG07lBO_TqinnRpkvcWLBDQpbpNyphODTeR9hNeUGHLp9-5o74ObvWNC0qW3G-mT3XJXTIA&slof=1) * **BREAKING NEWS: **The growth of social media as a [source of news](https://www.threads.com/@mattnavarra/post/DZpKoWhiqWd?xmt=AQG0kMhbmtRpM86PVNaC8y0TuLNBuAqNMsxZWPfrlGNA8qcCvXdBC6GvMPQ5IW8bD4fyCiAg&slof=1) * **TOP TUBE: **YouTube is now America’s [biggest digital audio platform](https://www.threads.com/@mattnavarra/post/DZulTVqiqzH?xmt=AQG0MErAC-4AA0gDpNodINUvZv4wmCyZNcGiXTNQ8sFcVBd0i6NDSNq3jMXQbCxUU5lpyzQj&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Sidemen Boss Says YouTube Should Avoid UK Social Media Ban: (https://deadline.com/2026/06/creator-agents-youtube-inclusion-uk-social-media-ban-1236957209/) __________ **Also spotted this week…** * **Snap is spinning out** is generative AI video team into Dotmo, focused on interactive gaming experiences, because costs were spiralling. [[TechCrunch](https://techcrunch.com/2026/06/18/snap-spins-off-ai-video-team-into-new-company-dotmo-due-to-costs/)] * **A Meta executive **leading the company’s internal AI overhaul has left after two months in the job. [[TNW](https://thenextweb.com/news/meta-ai-for-work-chief-departs)] * **UK ministers have lobbied Trump** to avert a backlash against social media ban [[The Guardian](https://www.theguardian.com/media/2026/jun/15/uk-ministers-lobby-trump-backlash-social-media-ban?CMP=Share_iOSApp_Other)] * **The UK attorney general **has told his office to no longer post on X, making it the first UK government department to stop using platform. [[The Guardian](https://www.theguardian.com/technology/2026/jun/18/uk-attorney-general-tells-staff-stop-using-x-disinformation-concerns)] * **The UK teen social media ban** could cut off a lifeline for disabled children. [[The Guardian](https://www.theguardian.com/uk-news/2026/jun/16/uk-social-media-ban-lifeline-disabled-children?CMP=Share_iOSApp_Other)] * **Telegram has been questioned **by UK communications regulator Ofcom after an arsonist who targeted properties linked to Keir Starmer was recruited on app. [[The Guardian](https://www.theguardian.com/technology/2026/jun/19/telegram-ofcom-arsonist-starmer-linked-properties?CMP=Share_iOSApp_Other)] * **Fake news about Andy Burnham** surged on Facebook as this week’s Makerfield by-election approached in the UK (it didn’t work - he won by a landslide). [[Social Market Foundation](https://www.smf.co.uk/fake-news-quadruples-in-makerfield-social-media-groups-ahead-of-by-election-smf-finds/)] * **The Telegram ban in India** has sparked a rush to VPNs and rival apps. [[TechCrunch](https://techcrunch.com/2026/06/18/telegram-ban-in-india-sparks-a-rush-to-vpns-rival-apps/)] * **Meta’s Rivos acquisition** reportedly hasn’t helped the company’s AI chip push like it hoped. [[The Information $$$](https://www.theinformation.com/articles/meta-bought-rivos-accelerate-ai-chip-push-working?utm_source=ti_app&rc=kmaysd)] * **Jeremy Allen White says **he didn’t hear his co-star Jeremy Strong’s Mark Zuckerberg voice until he saw the ‘Social Reckoning’ trailer [[The Hollywood Reporter](https://www.hollywoodreporter.com/movies/movie-news/jeremy-allen-white-on-jeremy-strong-voice-social-reckoning-1236623134/)] * **Meta exec Dina Powell McCormick** is courting Wall Street for the company’s $600bn US AI infrastructure push. [[Financial Times $$$](https://www.ft.com/content/c9523494-db86-4e9d-858a-d7f39d5bde45)] **New features and tests:** * **Telegram polls** now support links, while Telegram’s browser gets Markdown files and better link controls. [[Telegram Blog](https://telegram.org/blog/watch-apps-and-more)] * **Microsoft Ads** now lets advertisers target audiences by LinkedIn job seniority. [[Search Engine Land](https://searchengineland.com/microsoft-ads-expands-linkedin-targeting-with-job-seniority-filters-480296)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- The other big trend for social media platforms in 2026? — User-controlled algorithms. But will people _actually_ use them to customise their feeds? Social media’s next evolution: user-controlled algorithms: (https://techcrunch.com/2026/06/17/social-medias-next-evolution-user-controlled-algorithms/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Worried you’re getting left behind with the **latest internet slang?** Check out this guide to the latest words you need to know, from “chat” and “aura” to “brainrot” and “twin”… From chopped to Chungus: Defining 2026's viral internet slang: (https://mashable.com/life/internet-slang-defined-2026-list) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Right, that's your lot for this week. I will be taking a week’s break from Geekout next week, But **Geekout's Editor-in-Chief, Martin SFP Bryant,** will be your guide to whatever social media land throws up — you're in safe hands. I'm heading off to **Zante** for a self-imposed digital detox — basically like Starmer's social media ban, but with better weather and worse sunburn. My fiancee thought it might be best i get a spray tan. So she has booked me one for later today. In my head right now: - View image: (https://media0.giphy.com/media/v1.Y2lkPTI0NTBlYzMwenpucmFuYmRhamFreGRmeW1kaHZtMjluYmMxeG1kZWc2bGRxazluNCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/YPWGqbOFsnIH27oBFa/giphy.gif) [Season 10 Episode 3 GIF by Friends] Caption: Gif by friends on Giphy - and - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwMnQ3emt6bjFxNmc3N3NrMTdtbnNwdGt0bDNxZWdjdDI2MTA1OXN6aiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/T5ewlwT0N20hy/giphy.gif) [tan ross geller GIF] Caption: Giphy - I will let you know how it goes when i get back. 🤞 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/uk-teen-social-ban-snap-ar-glasses-elon-spacex-ipo

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e9ea951-e716-4c4d-bb82-60a075da7465/Geekout_190626.jpg?t=1781872655) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** Last week we knew the UK teen social ban was coming. This week, **British PM Keir Starmer** pulled the trigger — and went harder than anyone expected. Starmer took to X to sell the ban — with all the warmth and charisma of a hostage proof-of-life video. 👇 - Tweet: (https://twitter.com/Keir_Starmer/status/2066421329859936656) - Under-16s are to be locked out of all the big platforms. Livestreaming: gone. In-game chat with strangers: gone. But losing **Snapchat** and **YouTube** is the bit that'll sting teens the most. The kids? Unbothered. [84%](https://www.threads.com/@mattnavarra/post/DZmqE-GCu_3) reckon they'll find a workaround (they will). And one teen's plan for life post-ban went viral: _"Stare at a wall."_ 🫠 - Tweet: (https://twitter.com/scottygb/status/2066467747978944902) - More of my thoughts on all this coming up in a bit. Elsewhere this week: Jimmy Kimmel called Zuck "[a sneaky little narc making pervert glasses](https://www.threads.com/@mattnavarra/post/DZuYxMcEaPe).” 😂 - Tweet: (https://twitter.com/MattNavarra/status/2067916458525434038) - Loads more below. Let's crack on! 👇 — Matt- **__________** ##### == 1 cool thing… == * ⚠️** How much of what you posted this week **_**actually**_** needed to exist?** → Agorapulse's 2026 study has the 3 questions to ask before you hit publish → [Get the study](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) [ad] -------------------- ###### SPONSORED ▶︎ 2026 EXCLUSIVE STUDY #### Why Most Social Media Content Shouldn't Exist (Yours Included) 🗑️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/178e4fda-321a-41f6-8acd-991ec6cc09e1/Geekout_-_Visuals__2000_x_1000_px_.png?t=1781795185) Follow image link: (https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) Caption: - ==Be honest: how much of what you posted last week actually needed to exist?== [**Agorapulse's 2026 study**](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) asked social pros to be honest. ==The answers are uncomfortable:== * **⚠️ 82% publish reactively** — no intent, just feeding the calendar. * **⚠️ Only 32% have defined audience personas** — 1 in 10 have no method at all * ⚠️ **41% admit they don't really know what's working** — or why The result? Posts written for everyone, that land with no one. ==Sound familiar?== ==The full study breaks down why so much content gets ignored.== Plus the _3 questions_ to ask before you hit publish. ==No generic best practices or motivational fluff — Just the data and what to do with it.== **👉 Stop feeding the machine**== ==**→**==** **====[**Get the 2026 study**](https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0)== Unlock the study → (https://social.agorapulse.com/2026-exclusive-study-most-social-media-content-shouldnt-exist?utm_campaign=na-most-social-content-shouldnt-exist-ebook-202604&utm_medium=referral&utm_source=newsletter&utm_content=ebook&utm_term=geekout&sfc=701bD00000yCeNJQA0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Social media firms hit back as Starmer announces ban for under-16s in UK: (https://www.theguardian.com/media/2026/jun/15/social-media-ban-uk-under-16-starmer) 2. **Meta’s new AI unit is a mess** as employees describe “soul-crushing” vibe [[MORALE-ZUCKING](https://www.wired.com/story/mark-zuckerberg-meta-employee-meeting-interrupt-ai/)] 3. **Snap’s first consumer AR glasses **are coming this autumn for $2,195 [[WALLET-EMPTYING](https://www.theverge.com/tech/950492/snap-specs-ar-glasses-launch-date-preorder)] 4. **X helps Elon Musk become a trillionaire**, as it goes public in SpaceX IPO [[WEALTH-ROCKETING](https://www.bbc.co.uk/news/articles/cgrk21wnvy9o)] 5. **Meta expands teen safety controls** across Instagram, Facebook, and Messenger [[REGULATOR-APPEASING](https://about.fb.com/news/2026/06/strengthening-teen-accounts-with-new-safety-updates-on-instagram-and-facebook/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **The UK goes HARD on social media for teens** UK under-16s social media ban: which apps will be blocked and how will it work?: (https://www.theguardian.com/uk-news/2026/jun/15/uk-under-16s-social-media-ban-how-will-it-work?CMP=Share_iOSApp_Other) As last week’s Geekout went out, we knew a social media ban for under-16s was coming in the UK, but now we know the details. Desperate for an easy win with voters, Keir Starmer’s government has turbo-charged the model Australia pioneered. Under-16s will be banned from all the main social media platforms (including YouTube, which will be the biggest upset for many kids). There are also separate restrictions on gaming apps, where under-16s won’t be able to chat to strangers anymore. Livestreaming is also banned for under-16s, while under-18s will no longer be able to use romantic chatbots that simulate sexual relationships. But WHAT is being banned is only half the question. The really important part is HOW. We won’t have full details about how enforcement will work until Ofcom has worked that out. But the onus right now appears to be on social media companies to ensure the right age groups have access to the right features, rather than app stores. Getting the likes of Apple and Google to verify user ages would be less of a hassle for everyone… except the app stores themselves. It also wouldn’t feel like a ‘punishment’ for the likes of Meta, X, TikTok, and Snap. And _punishment _is definitely part of the narrative here. Of course, however it’s enforced, the ban will be circumvented by enterprising kids. We’ve already seen that happen in Australia. The really meaningful way to reduce social media harms would be to redesign the apps to focus on user wellbeing ahead of user retention. Forcing big tech companies to think this way would be a meaningful punishment and avoid the negative sides of a ban, such as the loss of connection that isolated teens will experience. Some of the government’s messaging in recent months was about potentially going down this route. But that’s a lot less headline-grabbing than a BAN, if you’re putting being popular ahead of coming up with a solution that works best for everyone. **Go deeper on the social media ban:** * **UK Social media ban** - bold and blunt, [but no silver bullet](https://www.bbc.co.uk/news/articles/cddl65dp0rdo) * **‘The genie is out of the bottle’:** parents [react to UK under-16s social media ban](https://www.theguardian.com/uk-news/2026/jun/15/parents-react-to-uk-under-16s-social-media-ban?CMP=Share_iOSApp_Other) * **The impact of the social media ban** for under 16s [hinges on how firm it is](https://www.theguardian.com/uk-news/2026/jun/15/effects-uk-social-media-ban-under-16s-enforcement?CMP=Share_iOSApp_Other) * **Five big unanswered questions** about [the UK's teen social media ban](https://www.bbc.co.uk/news/articles/c9824zvpz9po?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82bce5dd-a647-4660-add1-b24b20e7b3a4/image.png?t=1781866653) [Facebook World Cup App Logo and Game] Follow image link: (https://www.threads.com/@theahmedghanem/post/DZkkdahDOA2?xmt=AQG0pCq3plkiqEju9OlJjb6-tLh3QUFBtM-fpHt8H1vE11KC1k40_fD-YUz5hgpQN88DA14&slof=1) Caption: [Image: @theahmedghanem] * **Facebook** has been spotted offering a [hidden World Cup game](https://www.threads.com/@theahmedghanem/post/DZkkdahDOA2?xmt=AQG0pCq3plkiqEju9OlJjb6-tLh3QUFBtM-fpHt8H1vE11KC1k40_fD-YUz5hgpQN88DA14&slof=1) that lets you unlock a special app icon * **Facebook** now lets you [sync your profile image](https://www.threads.com/@jonahmanzano/post/DZrxej7iSod?xmt=AQG0ySPbvfLKImOoffWn95n8DqO6oYdrOn32uB3XOKr6rUKH-Yz-6AGbJHTR4QZXUwqBtlU&slof=1) with **WhatsApp** * **Meta** reportedly licensed [face-recognition software](https://www.wired.com/story/meta-rank-one-computing-face-recognition-smart-glasses/) from Rank One for smart glasses testing. Rank One sells surveillance tech to police, military and government agencies * **Meta** will reportedly [drop opposition](https://www.politico.com/live-updates/2026/06/16/congress/meta-opposition-kosa-00964605) to the kids online safety legislation in the US if it also overwrites state AI laws * **Meta** now lets you link your [WhatsApp Business number](https://www.threads.com/@jonahmanzano/post/DZmqs4kCcwB?xmt=AQG0yvGucqLpOQCJlYeYBXCCr0AG6xeOm244pvAklVJXHM-RfHc3y0zmUuIvbliwdqaTD8ld&slof=1) directly within the Meta Business Suite app * **Meta** is giving Ray-Ban AI glasses to [blind US veterans](https://about.fb.com/news/2026/06/free-ai-glasses-for-every-blind-veteran/) * **Meta** is making Quest apps [easier to launch, test and sell](https://developers.meta.com/horizon/blog/build-faster-earn-more-new-tools-pre-launch-pricing-distribution-quest/) * **Meta** is expanding affiliate partnerships, bringing live video ads to Instagram, launching new live shopping, and more [commerce updates](https://www.threads.com/@mattnavarra/post/DZsbabBkWDn?xmt=AQG0bgEe8_xSQyoRtWNvU4JS1q1R5GksLLWr5caBZegLWkqtoFUtDtkpka9qLRDKDT_CS7c&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44643a06-8ed8-4fa6-b848-b0c37818d33a/image.png?t=1781866202) [Instagram add caption for each photo or video in a carousel post] Follow image link: (https://www.instagram.com/p/DZu7Q-gm3Ms/) Caption: * **Instagram** finally lets you add a [unique caption](https://www.instagram.com/p/DZu7Q-gm3Ms/) to each carousel slide * **Instagram** has added a new [Linktree-style feature](https://www.threads.com/@theahmedghanem/post/DZt_ztPDrlS?xmt=AQG09tTn0qkiJCvgyu2B9J1Zke_akVhardkn6DOHlZVvNLE7zmoG6FVHj0Q1rJKEmrH6znNf&slof=1) for Meta Verified subscribers * **Instagram** has added a[ voice message sticker](https://www.threads.com/@mattnavarra/post/DZsKXmOis58?xmt=AQG0grdgM8Cj2ov_HHhXgxgSxdCie4O4qzC6hEk2gJlsA0zYCa5nbGoByKksi-5N_GuwrSBz&slof=1) for Stories * **Instagram** has added [six new app icons](https://www.threads.com/@oncescuradu/post/DZqTI_wDHtu?xmt=AQG0UWLdgatt_YmXfEUisWnDYdCs3Wz4ZhLpQYEldZg6HJyCjfieoPMd-kL1KFQdTrgY4wWR&slof=1) for Instagram Plus subscribers * **Instagram Edits** has added [new audience insights](https://www.threads.com/@mattnavarra/post/DZstRmICnGE?xmt=AQG0IHDiEOxOHdCfmVZL6Hi1KthbhuVLg7Ajzdw9ZPpb6GHBjL5zuZAAG0jR5Pden4R3iFE&slof=1), Reels performance comparisons, opacity blending, new sound effects, and more * **Instagram** appears to be rolling out [Picture-in-Picture](https://www.threads.com/@lindseygamble_/post/DZkFOM9FnC3?xmt=AQG0CKW4SGBYu0toJvbfwmmbSlZ6DTLI6OjW6f1sCeP_2bEhvfHmDgxO3sRNTLQ5WyW-CQuT&slof=1) for Reels to more users * **Instagram** has been spotted offering a [floating menu](https://www.threads.com/@jonahmanzano/post/DZn-MwhExYr?xmt=AQG0ZbqxDdf9T96EYeDne8QfoEtcVUY3MYycqgdCNL6nBh9UrUpuonjZf7UnPUkLDjkhm_aF&slof=1) during scrolling on iOS * **Instagram** has added [Olivia Rodrigo themed fonts](https://www.threads.com/@jonahmanzano/post/DZgNWAik9_Y?xmt=AQG0NJ32QAXC3U1aE2WYqOn6_6P1jsFLVN3ZySAluG-5rCoktsZKASo4uWy4BEYrFujB1Si-&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2738976c-42bf-4258-93da-563a8195b936/image.png?t=1781866741) [Threads 'Your Algo' Feature Update] Follow image link: (http://techcrunch.com/2026/06/16/threads-adds-new-personalization-and-community-features-as-it-reaches-500m-monthly-users/) Caption: [Image: Meta] * **Threads** is launching an updated [Your Algo](http://techcrunch.com/2026/06/16/threads-adds-new-personalization-and-community-features-as-it-reaches-500m-monthly-users/), letting users adjust feed topics for 1, 3 or 7 days. Also, Communities are exiting beta and Live Chats are expanding platform-wide * **Threads** lets you choose your favourite World Cup team to see [footballs raining across](https://www.threads.com/@jonahmanzano/post/DZxHotvCRMA?xmt=AQG0zzW-jsfN-tV8V8y8Wd-zL9ssYKHZOqjxSJZrtB5FiItvZ41wt9sxObe73jKRSuPkjBO2&slof=1) your profile * **Threads** has added a ‘[500 million users](https://www.threads.com/@oncescuradu/post/DZqSkAhjD0Z?xmt=AQG0_9lnzx2AzuRSpZPcN0tbKnu2pyJ1xmthMgAp0GUE5Se-gSZvSjOswJe6D4Z3E21ni6nl&slof=1)’ sticker pack as it hits that milestone * **Threads** is testing an [updated notifications tab](https://www.threads.com/@cmcalgary/post/DZvPpDdGSfU?xmt=AQG08q2nOFKGEHnYj4OjnV6OlZy50eNZfVq_WX267P0TgatzLdMm7EsG4VJdr3z1oEEI7FZs&slof=1), with icons to easily distinguish between different types of content * **Threads** now offers [highlights and a match schedule](https://www.threads.com/@jonahmanzano/post/DZqcX9lE-Oa?xmt=AQG0-Vp1yjoxlJXdynWXTtAAuNCmlqDIkQ_818ZaYgIKdZDlA-uSk9f2xnv08Wmw6g8aNh44&slof=1) when you search for “World Cup” * **Threads **has also added a new [slider for the Sticker](https://www.threads.com/@oncescuradu/post/DZqS7tEDOYe?xmt=AQG0PQ6Ko5GC59ItHJKU13-y-jKtJQuXdtaROdrbx8C4L1P0vDhLF28m-NMy3C91cmvKIfOu&slof=1) feature that allows you to quickly navigate sticker packs * **Threads** is [back in Türkiye](https://about.fb.com/news/2026/06/threads-returns-to-turkiye-with-new-features/) after Meta withdrew it for two years in the country **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dbab8241-0b17-4afb-9e4e-a08921405514/image.png?t=1781866496) [WhatsApp voice note shortcut widget on Android] Follow image link: (https://wabetainfo.com/whatsapp-to-test-a-home-screen-widget-to-send-voice-messages/) Caption: [Image: WABetaInfo] * **WhatsApp** is adding a [green dot](https://www.threads.com/@wabetainfo/post/DZwNd4riEn7?xmt=AQG0Vnt3SfsRQSWFz6_2pzvj-g2u2xetY2Oo8dhbj5xsGUZnjPwQ71ggQ-nZ8F2W9c3RPksp&slof=1) for online contacts, starting on Android * **WhatsApp** is working on a [home screen widget](https://wabetainfo.com/whatsapp-to-test-a-home-screen-widget-to-send-voice-messages/) to quickly send voice messages in just a couple of taps on Android * **WhatsApp** is rolling out [group voice and video calls](https://wabetainfo.com/whatsapp-is-rolling-out-group-voice-and-video-calls-on-the-web/) on the Web * **WhatsApp **is introducing a [new animation](https://www.threads.com/@wabetainfo/post/DZgcF2SiIfJ?xmt=AQG06w0wW-NzpTZNXJi8mHCnVd84nQ-PXaaODdfMlEZH-P5dfUjxOSqXxTCRL4Y-tkRmZLip&slof=1) that plays when you send a message on Android * **WhatsApp** has expanded work on [read-once text messages](https://wabetainfo.com/whatsapp-is-working-on-view-once-text-messages-for-iphone/) to iOS (it was previously spotted on Android) * **WhatsApp** now has [backup controls](https://www.androidauthority.com/whatsapp-chat-backups-3679027/) directly inside Android device settings, thanks to a Google Play Services update * **WhatsApp** has added new [notification badge settings](https://www.threads.com/@theahmedghanem/post/DZnGxUpjFhx?xmt=AQG0MEaTP2moh6p9RnCtta-5YQtZQhvrnBYbS7tG4zuiIXkLUle_WVfa-Q8afkE2YwH1yldo&slof=1), with more control over how the app icon badge is cleared on the Home Screen * **WhatsApp** is rolling out a redesigned [About section](https://www.threads.com/@wabetainfo/post/DZozsM3kdvh?xmt=AQG0uazpjxA3XyHKGvjHnP0wrVcoxwqorjEktOTlx8c8tEZlk9Zy7G_zVEWTDVhx83IuhpqL&slof=1) on Android **__________** -------------------- View image: (https://images.unsplash.com/photo-1690766636130-1f2a4f7d2f42?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw5fHx4JTIwbG9nb3xlbnwwfHx8fDE3ODE4NjcxMjF8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [twitter,twitter logo,new twitter logo,x,x.com,x new social network,elon musk x,x logo,new x logo,twitter died,x logotype,new x logotype,new x brand,x elon musk] Caption: Photo by BoliviaInteligente on Unsplash * **X** seems to act more often on UK reports of racist abuse where it is [illegal](https://www.theguardian.com/technology/2026/jun/14/x-racists-impunity-hate-posts?CMP=Share_iOSApp_Other) and not simply hateful * **xAI**'s lawsuit accusing OpenAI of stealing trade secrets has been [thrown out](http://engadget.com/ai/xai-lawsuit-accusing-openai-of-stealing-trade-secrets-has-been-thrown-out) * **X** is adding [Google Tag Manager](https://www.socialmediatoday.com/news/x-adds-google-tag-manager-integration/823100/) integration for advertisers **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4efcdfb6-40a8-4ef2-9b2c-4d0286f7e0fc/image.png?t=1781867824) [TikTok's Digital World Cup Stickers] Follow image link: (https://newsroom.tiktok.com/tiktok-and-panini-partner-to-launch-a-global-digital-collectible-card-experience-tied-to-fifa-world-cup-2026?lang=en) Caption: [Image: TikTok] * **TikTok** and **Panini** are turning World Cup stickers into daily tasks. [Digital collectible cards](https://newsroom.tiktok.com/tiktok-and-panini-partner-to-launch-a-global-digital-collectible-card-experience-tied-to-fifa-world-cup-2026?lang=en) can be found in TikTok’s in-app World Cup fan hub * **Florida** has sued **TikTok** in the [first major enforcement](https://www.reuters.com/legal/government/florida-sues-tiktok-claiming-it-violates-state-child-safety-law-2026-06-15/) test of the state’s child social media law * **TikTok **Shop is [banning](https://www.pymnts.com/news/ecommerce/2026/tiktok-shop-bans-ai-voices-from-livestreams/) AI-generated voices and pre-recorded narration from promotional LIVEs * **TikTok** has rolled out an upgraded [Inbox & Messaging Suite](https://www.threads.com/@jonahmanzano/post/DZmlCinidps?xmt=AQG05VwzFAgkprLUOKw9cQJeqEMlwSvBZBcgDxSFcMtoGEd8YpoVBszOP9xl54A1LZI2kPqo&slof=1) with dedicated options for personal and professional use cases * **TikTok** now lets you [transcribe voice messages](https://www.threads.com/@jonahmanzano/post/DZm21gjiekb?xmt=AQG0VYHc_bDRqftyNCXXe_sBtIQ2Brd59e9YZi3FD0RM6mEaO9zBmp-Xcmin4c3LszvW8Zo&slof=1) into text * **TikTok** says it will take [16 creators](https://variety.com/2026/digital/global/tiktok-cannes-lions-tineke-younger-morgan-jay-katie-fang-1236782366/) to Cannes Lions as the tech platforms descend on the French Riviera * **TikTok** is turning Olivia Rodrigro’s new album into a [fan mission](https://newsroom.tiktok.com/tiktok-launches-new-in-app-experience-for-olivia-rodrigo?lang=en) via an in-app experience * **YouTube** is testing [removing text labels](http://androidauthority.com/youtube-ui-redesign-test-again-3678953/), so buttons become icon-only, along with other design tweaks on Android * **YouTube** is testing a new [‘like’ animation](https://www.threads.com/@oncescuradu/post/DZgG375jFup?xmt=AQG0YKEmsq0ikEYM4ULBsPQFwgKsYFZeEy4Tn6dROc6INtBISrkp2M6eJheSiu4PXdRUbHA&slof=1) for travel-related shorts **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aade3499-cdd6-43b5-bab4-35f0723e4747/image.png?t=1781867549) [LinkedIn's 'Connected Apps' feature] Follow image link: (http://theverge.com/tech/951291/linkedin-connected-apps-ai-summary-verification) Caption: * **LinkedIn** will now tell others how you really [use top apps](http://theverge.com/tech/951291/linkedin-connected-apps-ai-summary-verification) * **LinkedIn **now lets you [comment with GIFs](https://www.socialmediatoday.com/news/linkedin-adds-gif-support/823229/) (2012 called, it wants its trendy ‘new’ product feature back) * **Snapchat **now lets you [connect your Spotify account](https://www.threads.com/@jonahmanzano/post/DZub8DDCQxR?xmt=AQG0qnTksE93G0nL-saG7x-R4-2226RGTSR2OPUiNe5JH0aLTXKIo8TPd_32WQCrrRIbLnPr&slof=1) to help you share your music taste * **Snapchat **have launched Crowd Created, a [live AR ad format](https://newsroom.snap.com/snapchat-outfront-ar-spectacle-times-square) in Times Square. HBO Max is the launch partner * **Bluesky** added the ability to [reply to specific messages](https://www.threads.com/@jonahmanzano/post/DZs7rjjEyM5?xmt=AQG0NjctY0mKLB6b9L4j2JZk8Gs5N8ujCJjEBVTJxQqJKQ0-c7PAxExCtNZ9FZxbMj3PipU&slof=1) in DMs and group chats * **India** has blocked **Telegram** nationwide until 22 June after [alleged medical exam fraud](https://www.ft.com/content/06803444-ff1e-479c-876a-a07690b81ada) * **Roblox **launched [accounts for kids and teens](https://mashable.com/tech/roblox-kids-accounts-launch) globally * **Twitch** launched [Creator Certification](https://www.tubefilter.com/2026/06/16/twitch-creator-sponsorship-certified-camp-brand-partner/) to help brands identify sponsor-ready streamers * **Mastodon** launched its version of Bluesky [starter packs](https://blog.joinmastodon.org/2026/06/mastodon-4.6/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Facebook** now has AI to [answer questions](https://about.fb.com/news/2026/06/new-ai-tools-to-help-you-make-things-happen-on-facebook/) based on public posts, Groups, and Reels, improved Camera Roll suggestions, and more. What could possibly go wrong… 😬 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d362c205-a261-4c21-97b1-eb00beafcb03/Meta_AI_cars.jpg?t=1781861535) Caption: Improved Camera Roll suggestions with Meta AI on Facebook __________ **Also spotted this week…** * **Instagram Edits **now lets you [restyle videos](https://www.threads.com/@mattnavarra/post/DZstRmICnGE?xmt=AQG0IHDiEOxOHdCfmVZL6Hi1KthbhuVLg7Ajzdw9ZPpb6GHBjL5zuZAAG0jR5Pden4R3iFE&slof=1) with just a prompt * **Meta AI **has been spotted offering an incognito chat option in [its own app](https://www.threads.com/@jonahmanzano/post/DZpWEEICXNo?xmt=AQG0zVibTaNVyelIk_JjVW8WQM9YdoLyCgU1DR-iryGGgNvm52QMUfjkrFanAeMPMRus89I&slof=1) and in [WhatsApp](https://www.threads.com/@jonahmanzano/post/DZpUBn2iRbY?xmt=AQG0SF_DauIaTkOW938i_x6Hib_ATjjtuR_DRYvBCdxygdsua4f-MTOU2o2U7YTrGswBFVwq&slof=1) * **Meta** will use AI to [detect underage accounts](https://about.fb.com/news/2026/06/strengthening-teen-accounts-with-new-safety-updates-on-instagram-and-facebook/) from posts, comments, bios, captions and profile clues * **TikTok** now lets you [mention TikTok Tako](https://www.threads.com/@jonahmanzano/post/DZr1rR-CTyY?xmt=AQG0u2GInJJAnobSEg0LyhJO6-7cAbwsef-pCxbzZamfRIWLgxcFvBmEkVN-b31P2k8WjBk&slof=1) in comments to ask about a post or video * **TikTok** is testing a new ‘[AI Pick for Me](https://www.threads.com/@jonahmanzano/post/DZsCDLzic2u?xmt=AQG08_onEpcTLlXVrl1NjbgKjDoy_9vZygsqozv0T8lJWeNw4eHhSxgqMSstP_5myYv5ZDp3&slof=1)’ feature that automatically picks the best photos and videos from your camera roll to help you create faster * **Snap** is turning its ad platform into an AI [campaign assistant](https://l.threads.com/?u=https%3A%2F%2Fforbusiness.snapchat.com%2Fblog%2Fhuman-first-ai-enabled-snaps-latest-ads-innovations&e=AUDA7Yf3K1F6qx0SlbEQEdhStxfe-9J4iKY27rZvprBiBdo1f7jgW6CTna5lRC5aT7NgFyKSMVL012fKh2k3GHiVvNXCaJwKLub5Q65hiQ&s=1) * **Telegram** group admins can now add AI guardian bots to [screen new members](https://telegram.org/blog/watch-apps-and-more) before they join * **Pinterest **has added AI-powered [customer acquisition tools](https://www.socialmediatoday.com/news/pinterest-adds-ai-updates-for-smbs/822969/) and one-click Shopify ad campaigns for SMBs. * **Adobe** has added its [AI assistant](https://techcrunch.com/2026/06/18/adobe-adds-its-ai-assistant-to-premiere-illustrator-and-indesign/) to Premiere, Illustrator and InDesign -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **The UK’s under-16 social media ban** is forcing fashion and beauty brands to rethink teen marketing. Teen attention may shift toward **YouTube, WhatsApp, Discord, Substack,** pop-ups and in-store discovery. That means brands will need focus groups, local research and niche-platform tracking to spot youth trends. As I told **The Business of Fashion**: youth marketing is becoming less about buying attention and [more about cultural spillover](https://archive.is/bNF8K). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9091def-4135-44cf-878c-6a74ab72d1b1/IMG_0446.jpeg?t=1781796480) Follow image link: (https://archive.is/bNF8K) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/15e4aed0-1b4c-4e1e-a9b7-fa9cbff814a5/IMG_0453.jpeg?t=1781861777) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-team-watching-someone-else-present-activity-7470852414884020224-Klna) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f2fede4-c170-43a6-82d2-2a4827e1aa30/IMG_0454.jpeg?t=1781861992) Follow image link: (https://www.instagram.com/p/DZsA8t6m4hM/?img_index=7) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Snap CEO Evan Spiegel** will have wanted Snap’s latest AR glasses to go viral. But [not like this](https://gizmodo.com/snaps-ar-glasses-arent-even-out-yet-and-theyre-already-getting-roasted-to-death-2000773124). The way they look awkwardly just a little too large, the way they appear to squash his ears… elegant they are not! - Tweet: (https://twitter.com/anothercohen/status/2067035243203145950) - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6fc64f60-791a-4293-a1e1-de02f1c45beb/IMG_0455.jpeg?t=1781867795) Follow image link: (https://x.com/sssdoc/status/2067043905456029745) Caption: - __________ - Tweet: (https://twitter.com/AutismCapital/status/2067081198829273416?s=20) But Spiegel had the perfect comeback to that particular dig… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b815f720-05b6-43df-b911-bc4ab8ef3a69/IMG_0456.jpeg?t=1781867964) Follow image link: (https://x.com/evanspiegel/status/2067730052746490310) Caption: ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **The World Cup **is turning lesser-known players into social media stars * **Cape Verde keeper Vozinha** jumped from 50,000 to 12 million Instagram followers after drawing 0-0 with Spain * **New Zealand's Tim Payne** rose from under 5,000 to 6 million after an Argentine creator campaign * **Australia's Kai Trewin** went from 3,000 to 100,000+ Vozinha, Tim Payne, and the World Cup players going viral on social media: (https://mashable.com/life/world-cup-vozinha-instagram-viral-players) __________ **Also viral this week:** * **Disgraced former US President Richard Nixon** has been given a makeover via [slickly edited videos](https://www.hollywoodreporter.com/news/politics-news/why-richard-nixon-viral-1236622806/) designed to make him go viral -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **FIFA** has forced **Levi's** to cover up branding at the 68,000-seat Levi's Stadium during the World Cup, as the jeans brand hasn’t paid to be a sponsor of the tournament. Instead of quietly complying, Levi's made the cover-up [an entire marketing campaign](https://mashable.com/life/levis-wrapped-logo-instagram-profile-fifa-world-cup). - Levi’s changes Instagram profile pic after FIFA covered the logo at World Cup: (https://mashable.com/life/levis-wrapped-logo-instagram-profile-fifa-world-cup) And **Gillette** joined in the fun… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec6be3ac-e7f9-4335-80e4-fe4bac52fd9b/Gilette.jpg?t=1781874526) Follow image link: (https://www.instagram.com/p/DZsenMUkh5w/?igsh=d2htZjRwd3BnbG40) Caption: __________ **More brand news and views:** * **Substack** is launching a [sponsorship programme](https://on.substack.com/p/a-business-model-that-works-for-creators?utm_id=97760_v0_s00_e0_tv4). Launch partners include **Yahoo Scout**, **Whatnot**, **Granola**, **Balenciaga**, **T-Mobile**, **Polymarket** and **Uber** * **Foreign influencers** could need US work visas to [monetise World Cup content](https://www.wired.com/story/2026-world-cup-us-influencers-visa/), potentially causing problems for **FIFA**’s TikTok and YouTube creator coverage plans * **Meta** is heading to **Cannes Lions** next week with the message that [creators drive culture](https://www.adweek.com/sponsored/at-cannes-lions-meta-aims-to-define-the-next-era-of-creative-effectiveness/) while AI personalises campaigns at scale * Consumers are already sick of brands [shouting about AI](https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Tell him that he's a piece of s**t."“ — – **A Meta employee** vents widespread frustration about the company’s management among AI team members, as [reported by Wired](https://www.wired.com/story/mark-zuckerberg-meta-employee-meeting-interrupt-ai/) __________ **Also quoted this week:** _“We’ve been far too timid in the face of broligarchs attempting to reshape our society and inspire hatred – we should be standing up to the forces of darkness online and offline, and we still can.”_ **- Wannabe British Prime Minister Wes Streeting **says platforms that promote violent content should [pay towards the cost](https://www.theguardian.com/politics/2026/jun/14/make-platforms-that-promote-violent-content-pay-towards-riot-costs-streeting-says?CMP=Share_iOSApp_Other) of dealing with resulting riots __________ _“This censorship law is a wolf in sheep’s clothing. The real goal is to enable the UK government to track everyone.”_ **- Elon Musk** [takes a dim view](https://x.com/elonmusk/status/2066552697931628747) of the UK’s teen social media ban __________ _“You cannot solve a design problem with an access ban. If the diagnosis is that social media platforms are harming children, the remedy should be to regulate the platforms, not exclude children"_ **- Kerry Moscogiuri, CEO of Amnesty International UK** [isn’t a fan of the ban either](http://amnesty.org/en/latest/news/2026/06/uk-social-media-ban-for-under-16s-right-diagnosis-wrong-prescription) __________ _“We obviously did an atrocious job explaining the vision, giving people a clear picture of how we would support them and their careers in the shift, and painting a picture of how it would change over time.”_ **- Meta CTO Andrew Bosworth **[admits the company screwed up](https://www.wired.com/story/andrew-bosworth-meta-employees-unrest/) its AI-focused reorganisation, in an email to staff -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- Kept awake at night by a constant urge to check social apps? **HyperSleep** locks distracting social apps until it verifies you actually slept. It uses **Google Sleep API**, motion, ambient light and phone-use signals to check sleep. HyperSleep - Sleep more. Scroll less.: (https://hypersleep.app/) __________ **Also this week:** * **The Commodore Callback 8020** is a flip phone that [blocks social media and browsers](https://arstechnica.com/gadgets/2026/06/commodores-newest-gadget-is-a-flip-phone-that-blocks-social-media-and-browsers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A decade-long Australian study **has linked more than two hours per day on social media hours to poorer teen wellbeing The strongest association was found in girls aged 12 to 13 Researchers stress the study shows a link, not proof that social media directly causes depression They also warn that deleting every app ignores the benefits of social connection, identity, and support that social media can provide. The takeaway: early teen limits and better digital literacy beat blanket panic. The social media scrolling habit is more harmful than you think, especially for teens: (https://www.digitaltrends.com/social-media/the-social-media-scrolling-habit-is-more-harmful-than-you-think-especially-for-teens/) __________ **Also:** * **New research finds high-status Reddit users** are [less likely to share misinformation](https://academic.oup.com/jcmc/article/31/3/zmag005/8661563?utm_id=97760_v0_s00_e0_tv4&login=false) * **Sunscreen misinformation** [spreads way faster than the truth](https://www.cnet.com/health/tik-tok-sunscreen-misinformation-study/) on TikTok, a study has revealed -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Cape Verde defender Roberto "Pico" Lopes** earned an international call-up for the World Cup… via a **LinkedIn** message! 😮 He ignored the first message in 2019, assuming the approach was a prank. The 33-year-old started Cape Verde's first-ever World Cup match on 15 June 2026. LinkedIn call-up leads to World Cup debut for Cape Verde: (https://thenextweb.com/news/pico-lopes-linkedin-world-cup-cape-verde) __________ **More WTF this week:** * **TikTok shoppers thought **they were bidding on iPhones. [Instead, they won teddy bears](https://www.wired.com/story/tiktok-surprise-sets-iphones-teddy-bears/) * **Faceless YouTube creators** are getting [hit by the AI slop crackdown](https://www.hollywoodreporter.com/business/digital/faceless-creators-youtube-ai-damage-1236617586/) * **Meta announced an internal AI hackathon…** but it only [made morale worse](https://www.wired.com/story/meta-employees-absolutely-hate-mark-zuckerbergs-hackathon-idea/) among the company’s AI teams * **Meta is preparing token limits **to [control employee AI usage and costs](https://www.theinformation.com/articles/tokenminimizing-meta-moves-curb-employee-ai-usage-ai-costs-reach-billions?utm_source=ti_app&rc=kmaysd), after previously telling them to use it as much as possible * **It is trivially easy to use Reddit **to [manipulate AI search](https://www.404media.co/it-is-trivially-easy-to-use-reddit-to-manipulate-ai-search-research-suggests/), research suggests -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- Want to brush up on your **YouTube** knowledge? This guide from **Hootsuite** is packed with the latest stats and user habits to help you make the most of the platform… 40 YouTube stats marketers need to know in 2026: (https://blog.hootsuite.com/youtube-statistics/) __________ **Also this week:** * **Instagram**: Adam Mosseri says there’s [no universal best time to post](https://www.threads.com/@mosseri/post/DZpkgZpAGtp?xmt=AQG0bb3DbtiMAtpYkaSHwEsD2oOmSKPtgqvA-vV2fG1_5LBxEFS3wK5cP6T9iaSEqfhOsQJa&slof=1). If you really want to optimise, check your insights to see when your followers are actually online * **LinkedIn **+ **Adobe** have launched a [global AI skills initiative](https://news.linkedin.com/2026/linkedin-and-adobe-launch-global-ai-skills-initiative-for-market) for marketing professionals -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**44%**“ — **– The percentage of **==**social media professionals**==== who say their boss still ====[**doesn’t properly understand social media**](https://www.threads.com/@mattnavarra/post/DZwvpRbiHSP)==== or what effective content requires in 2026.== __________ **More social stats:** * **SOCIAL PROS:** Link-in-Bio’s study of social media professionals also found: * 59% feel better about work than last year, with 62% more respondents now giving scores of 8+ out of 10 * “Overwhelmed”, “exhausted” and “tired” made up 24% of all mood responses combined * 41% said carousels as the format performing best, beating short-form video at 39% * Interest in chasing trends dropped 19% year over year as brands focused more on original ideas * 26% launched new accounts recently, led by TikTok, YouTube, YouTube Shorts and Reddit. * Go deeper with Rachel Karten’s [Link In Bio newsletter](https://www.linkinbio.news/p/social-media-survey) * **NICE THREADS: **Threads has hit [500 million](https://about.fb.com/news/2026/06/meta-launching-new-features-500-million-monthly-threads-users/) monthly active users, up 100 million in 10 months * **BEAT THE BAN: **[84%](https://www.threads.com/@mattnavarra/post/DZmqE-GCu_3?xmt=AQG0N3XuPAOYC-9wE3I_l1MQYSVA_aX8GuBXbdZMtwm-g6ImyQEZcNkb0xCwEe0bl23hgUBb&slof=1) of UK young people think children will find workarounds to the planned under-16s social media ban * **SCANDALOUS:** [61%](https://www.threads.com/@mattnavarra/post/DZpp4o3CnJ8?xmt=AQG0MaPyvmmZIP779w6360IpnolSQMEdPlVH02Nu8FMwhJ7tJoCL-z52CTgse2LfHb8Vo-IS&slof=1) of consumers expect brands to address controversies on social media * **SLOPPY: **[59%](https://www.threads.com/@mattnavarra/post/DZp26d_iiy3?xmt=AQG0JuRSA3qlPTP4VsDf31j4iBl7zN5PfZcwGkLH3Bk3ceJ71JR882uN-AULEG8mDW3QsEo&slof=1) of fresh-account TikTok For You videos were AI slop in a recent study * **SEARCHING TIMES: **TikTok says daily searches are [up 40% year-on-year](https://www.threads.com/@mattnavarra/post/DZmsrEiimeX?xmt=AQG0Aj6S4AXYN5l0yNWbYHKVj9cbkmNlLfcP2PDlpYvt9IZ9WBhTP8rDXCv3J9vxpQZ85cVY&slof=1) on the platform, even as AI reshapes discovery * **NEWSFLASH: **TikTok is now used by [20%](https://www.threads.com/@mattnavarra/post/DZpKqBTiumb?xmt=AQG0KAorBnYGISApOaploD-lXbukugridUYjtfsDvAgdeCq75OBKFzRnlVGo2cdAn_OIRLhB&slof=1) globally for news, Instagram by 26%, YouTube by 34% and Facebook by 43% * **REDDIT AGAIN:** [77%](https://www.threads.com/@mattnavarra/post/DZufSvSiuTL?xmt=AQG0slDV_g5m-JGyog8wf6iqm7L0CDfWLue5e9j4GUKA3Q8m2RFyubI2ngrzXMLh8CsZc1IU&slof=1) of Redditors visit 2+ communities to validate a purchase before committing -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Metricool’s** big 2026 [**Instagram study**](https://www.threads.com/@mattnavarra/post/DZspL2wij4m?xmt=AQG04StW0WJSwjUH8Z6yDVj_6wu2rA3M71wOwQJNOvNipv1tWIWMIcQ8_FYgX3RdglBtkzM&slof=1) is out. It analysed 24.4m posts from 375,118 Instagram accounts across Jan-Feb 2025 and 2026. It found: * **Brands posted 24% more content**, while views rose 27% and interactions jumped 19% * **Reels posting rose 35%**, shares climbed 67% * **Reels average watch time is now 8.5 seconds**, up from 4 seconds last year It features this useful Instagram vs. TikTok comparison for average video and carousel performance: _“Although Reels continue to grow on Instagram, TikTok remains the clear leader for vertical video”_ _“Instagram Reels still get 29% fewer views and 14% fewer interactions on average than TikTok videos.” _ _“The pattern reverses when it comes to carousels, and this format generates 4.7x more views and 5.8x more interactions on Instagram than on TikTok.”_ _-_ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0247d36b-9917-4a55-a87c-a40f83ab3a83/image.png?t=1781869006) [TikTok vs. Instagram] Follow image link: (https://www.threads.com/@mattnavarra/post/DZspL2wij4m?xmt=AQG04StW0WJSwjUH8Z6yDVj_6wu2rA3M71wOwQJNOvNipv1tWIWMIcQ8_FYgX3RdglBtkzM&slof=1) Caption: __________ **Also charted this week:** * **WORLD VIEW:** Countries with teen social media restrictions, [mapped](https://www.threads.com/@mattnavarra/post/DZr229mijq9?xmt=AQG0nIBjWKThPYFSsbWJKQd54daBDU4_3HSquQ8Y59G938_K-oWGsOOd5_4alSlTwHjUXCCP&slof=1) * **BEAST MODE: **MrBeast’s road to [500 MILLION subscribers](https://www.threads.com/@mattnavarra/post/DZfm1FqCrjA?xmt=AQG0env0pv0p1HvAZH0-H8osHqqRPOwYDVdyMVUghhq0o0hAzadKjo79NxdRNIVe6lwQAtD3&slof=1) * **BANNED: **The effect the Australian teen social ban had on [actual teen social usage](https://www.threads.com/@mattnavarra/post/DZnd3aZCpeD?xmt=AQG07lBO_TqinnRpkvcWLBDQpbpNyphODTeR9hNeUGHLp9-5o74ObvWNC0qW3G-mT3XJXTIA&slof=1) * **BREAKING NEWS: **The growth of social media as a [source of news](https://www.threads.com/@mattnavarra/post/DZpKoWhiqWd?xmt=AQG0kMhbmtRpM86PVNaC8y0TuLNBuAqNMsxZWPfrlGNA8qcCvXdBC6GvMPQ5IW8bD4fyCiAg&slof=1) * **TOP TUBE: **YouTube is now America’s [biggest digital audio platform](https://www.threads.com/@mattnavarra/post/DZulTVqiqzH?xmt=AQG0MErAC-4AA0gDpNodINUvZv4wmCyZNcGiXTNQ8sFcVBd0i6NDSNq3jMXQbCxUU5lpyzQj&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Sidemen Boss Says YouTube Should Avoid UK Social Media Ban: (https://deadline.com/2026/06/creator-agents-youtube-inclusion-uk-social-media-ban-1236957209/) __________ **Also spotted this week…** * **Snap is spinning out** is generative AI video team into Dotmo, focused on interactive gaming experiences, because costs were spiralling. [[TechCrunch](https://techcrunch.com/2026/06/18/snap-spins-off-ai-video-team-into-new-company-dotmo-due-to-costs/)] * **A Meta executive **leading the company’s internal AI overhaul has left after two months in the job. [[TNW](https://thenextweb.com/news/meta-ai-for-work-chief-departs)] * **UK ministers have lobbied Trump** to avert a backlash against social media ban [[The Guardian](https://www.theguardian.com/media/2026/jun/15/uk-ministers-lobby-trump-backlash-social-media-ban?CMP=Share_iOSApp_Other)] * **The UK attorney general **has told his office to no longer post on X, making it the first UK government department to stop using platform. [[The Guardian](https://www.theguardian.com/technology/2026/jun/18/uk-attorney-general-tells-staff-stop-using-x-disinformation-concerns)] * **The UK teen social media ban** could cut off a lifeline for disabled children. [[The Guardian](https://www.theguardian.com/uk-news/2026/jun/16/uk-social-media-ban-lifeline-disabled-children?CMP=Share_iOSApp_Other)] * **Telegram has been questioned **by UK communications regulator Ofcom after an arsonist who targeted properties linked to Keir Starmer was recruited on app. [[The Guardian](https://www.theguardian.com/technology/2026/jun/19/telegram-ofcom-arsonist-starmer-linked-properties?CMP=Share_iOSApp_Other)] * **Fake news about Andy Burnham** surged on Facebook as this week’s Makerfield by-election approached in the UK (it didn’t work - he won by a landslide). [[Social Market Foundation](https://www.smf.co.uk/fake-news-quadruples-in-makerfield-social-media-groups-ahead-of-by-election-smf-finds/)] * **The Telegram ban in India** has sparked a rush to VPNs and rival apps. [[TechCrunch](https://techcrunch.com/2026/06/18/telegram-ban-in-india-sparks-a-rush-to-vpns-rival-apps/)] * **Meta’s Rivos acquisition** reportedly hasn’t helped the company’s AI chip push like it hoped. [[The Information $$$](https://www.theinformation.com/articles/meta-bought-rivos-accelerate-ai-chip-push-working?utm_source=ti_app&rc=kmaysd)] * **Jeremy Allen White says **he didn’t hear his co-star Jeremy Strong’s Mark Zuckerberg voice until he saw the ‘Social Reckoning’ trailer [[The Hollywood Reporter](https://www.hollywoodreporter.com/movies/movie-news/jeremy-allen-white-on-jeremy-strong-voice-social-reckoning-1236623134/)] * **Meta exec Dina Powell McCormick** is courting Wall Street for the company’s $600bn US AI infrastructure push. [[Financial Times $$$](https://www.ft.com/content/c9523494-db86-4e9d-858a-d7f39d5bde45)] **New features and tests:** * **Telegram polls** now support links, while Telegram’s browser gets Markdown files and better link controls. [[Telegram Blog](https://telegram.org/blog/watch-apps-and-more)] * **Microsoft Ads** now lets advertisers target audiences by LinkedIn job seniority. [[Search Engine Land](https://searchengineland.com/microsoft-ads-expands-linkedin-targeting-with-job-seniority-filters-480296)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- The other big trend for social media platforms in 2026? — User-controlled algorithms. But will people _actually_ use them to customise their feeds? Social media’s next evolution: user-controlled algorithms: (https://techcrunch.com/2026/06/17/social-medias-next-evolution-user-controlled-algorithms/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Worried you’re getting left behind with the **latest internet slang?** Check out this guide to the latest words you need to know, from “chat” and “aura” to “brainrot” and “twin”… From chopped to Chungus: Defining 2026's viral internet slang: (https://mashable.com/life/internet-slang-defined-2026-list) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Right, that's your lot for this week. I will be taking a week’s break from Geekout next week, But **Geekout's Editor-in-Chief, Martin SFP Bryant,** will be your guide to whatever social media land throws up — you're in safe hands. I'm heading off to **Zante** for a self-imposed digital detox — basically like Starmer's social media ban, but with better weather and worse sunburn. My fiancee thought it might be best i get a spray tan. So she has booked me one for later today. In my head right now: - View image: (https://media0.giphy.com/media/v1.Y2lkPTI0NTBlYzMwenpucmFuYmRhamFreGRmeW1kaHZtMjluYmMxeG1kZWc2bGRxazluNCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/YPWGqbOFsnIH27oBFa/giphy.gif) [Season 10 Episode 3 GIF by Friends] Caption: Gif by friends on Giphy - and - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwMnQ3emt6bjFxNmc3N3NrMTdtbnNwdGt0bDNxZWdjdDI2MTA1OXN6aiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/T5ewlwT0N20hy/giphy.gif) [tan ross geller GIF] Caption: Giphy - I will let you know how it goes when i get back. 🤞 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/uk-teen-social-ban-snap-ar-glasses-elon-spacex-ipo

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abb7691a-4f18-488b-b583-352281c5161e/IMG_0438.jpeg?t=1781264477) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** The World Cup has landed in the US, and the platforms are in an all-out brawl to own where fans gather, react and share it. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/71414d6f-9523-4742-b387-51e17e48ccc4/image.png?t=1781261284) Caption: [Image: Meta] - Facebook's bolted on a ["Football Mode"](https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv). Instagram's got a "Goal!" voice effect that [detonates an animation in your DMs](https://www.digitaltrends.com/social-media/instagrams-voice-message-effects-now-let-you-sound-like-a-pirate-a-grandma-or-a-world-cup-fan/). Threads has built a whole [World Cup hub](https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ) — live scores, football stickers, legend-hosted Live Chats. If it's got a logo, it's had a football glow-up. Resistance is futile. Also this week: Instagram is _finally_ letting you [reorder your grid](https://www.threads.com/@mattnavarra/post/DZVOFqlipGW) — a decade late, but who's counting (thanks Instagram for the early access). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8e70ecdd-cdb1-4c9a-9f18-0e4bcf7c5bfe/image.png?t=1781261347) Follow image link: (https://www.threads.com/@mattnavarra/post/DZVOFqlipGW) Caption: - LinkedIn's built a [creator marketplace](https://news.linkedin.com/2026/how-b2b-brands-can-drive-impact-with-creators-and-stronger-creat) much like Instagram, TikTok, and YouTube’. It’s a land grab for the B2B creator budgets agencies have been brokering off-platform, now routed through its own ad tools so it takes a cut. TikTok's testing [in-app audio calls](https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB) — a late scramble to catch Snap and Instagram, who built messaging into their core. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29ab6fbd-2cdb-4803-9f53-b44852bba32e/image.png?t=1781261416) Follow image link: (https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB) Caption: [Image: @jonahmanzano] - As DMs quietly become where social actually happens, TikTok's playing catch-up. - Meanwhile, the teen social media ban is the must-have government policy of 2026. Australia's got one. Canada's [joining in](https://www.reuters.com/legal/litigation/canada-introduces-legislation-ban-social-media-children-under-16-2026-06-10/). Now British PM Sir Keir Starmer's is reportedly [dropping in his next week](https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/). A cracking win against a group of people too young to vote. Whether it keeps a single kid _actually_ safer is the bit nobody's rushing to answer. And remember [last week's Meta AI hack](https://geekout.mattnavarra.com/p/meta-ai-agents-conversations-event-instagram-ai-hacks)? Hackers waltzing into Instagram accounts by asking Meta's support bot nicely, like it was holding the door open for them… …Well, Meta's now [put a number on it](https://www.nytimes.com/2026/06/09/technology/instagram-hack-ai-bug.html): 20,225 accounts compromised — the Obama White House, US Space Force, Sephora All handed over by the very same AI Meta wants running your business. 😬 Meta's defence? The tool "worked properly and functioned as intended." Ah. So it's _meant_ to do that? Reassuring. Plenty more below. Let's crack on! 👇 — Matt- __________ ##### ==2 cool things…== 🤖 **Run influencer campaigns?** This is wild → An AI agent that chases, vets and ships them for you. You just approve → [Take a look](https://www.ahacreator.com/) [Ad] - 🧠** This newsletter is read by marketers at Tesla, Google and Meta **→** **Free insights, 3x a week. 46,000+ subscribers (including me!) → [Check it out](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) -------------------- ###### SPONSORED ▶︎ TOP TOOL ALERT #### An Actual AI Agent For Influencer Marketing — Not Just Another Search Bar! 🙏 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/027f1438-ec46-4df7-8ee0-6b3bd0e21736/image.png?t=1781254273) Follow image link: (https://www.ahacreator.com/) Caption: - Does this sound familiar? You confirmed a creator 2 weeks ago. Three follow-up emails later, the post still isn't live — and you have 40 more in a spreadsheet somewhere. Most people running large-scale influencer programs are doing glorified admin work — coordination and follow-ups, not strategy. [AhaCreator](https://www.ahacreator.com/)** **fixes that. An AI agent that owns execution: * 🤖** Outreach, negotiation & content review** — automated. You approve. * 🔎** Multimodal matching** — content, audience fit, fraud signals. Not just tags. * 📈** 100K+ active creators, hours-level response** — 5M+ vetted database behind it * ⚙️** Risk screening upfront **— fake engagement and PR risks caught before budget drops * **⚡️ 1,000 drafts reviewed in 2 minutes **— compliance-checked before you open a file * **🛡️ Escrow payments, standardized contracts** — no delivery, no payment. Full auto-refund. AhaCreator has been ranked best AI agent by Influencer Marketing Hub, And is trusted by social teams at 300+ global brands. **[Try AhaCreator](https://www.ahacreator.com/)**** **→ Less chasing. Less admin. More live posts. Deploy Your AI Agent → (https://www.ahacreator.com/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- UK set to ban under-16s from social media, livestreaming, disappearing messages: (https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/) 2. **UK ignores White House warning **not to ban social media for under-16s [[INTERFERING](https://www.theguardian.com/uk-news/2026/jun/09/crackdown-on-tech-platforms-will-go-ahead-despite-us-intervention-says-no-10?CMP=Share_iOSApp_Other)] 3. **Meta quietly removes face-recognition code** from smart glasses after being exposed by Wired [[BACKPEDALING](https://www.wired.com/story/meta-removes-face-recognition-code-meta-ai-app-smart-glasses/)] 4. **Meta** **ordered by EU to allow rival AI chatbots **back on WhatsApp for free [[UNBLOCKING](https://www.reuters.com/world/eu-regulators-order-meta-allow-rival-ai-chatbots-free-access-whatsapp-2026-06-09/)] 5. **Social media managers rejoice: **Instagram finally lets you reorder your grid [[GRIDDING](https://www.threads.com/@mattnavarra/post/DZVOFqlipGW?xmt=AQG0Jv0APlYiBud4NsFrhcypS_pEAuBX-xeMcfgj7oTMHqwi_ihlGJiApRvtRZgvD-yIqP21&slof=1)] -------------------- ###### SPONSORED ▶︎ FREE NEWSLETTER #### For Every Social Media Marketer Who Wants to Think Like a CMO 🧠 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/43d5e35c-46c9-4e75-b218-71a767839c49/image.png?t=1781255967) Follow image link: (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) Caption: - **If you want to grow beyond social** and understand the whole marketing machine, then you need to start seeing how every channel connects. [**Stacked Marketer**](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026)** is the free newsletter** that gives social marketers the full marketing picture — paid, email, ecom, SEO, and AI.  **With 3 newsletters per week,** you'll start connecting the dots across the funnel. **You'll ask sharper questions in cross-team meetings.** Eventually, you become the marketer who understands the whole game. **Read by top marketing teams** at Tesla, Google, Meta, Amazon, Pinterest, and X → [Join 46,000+ marketers](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) (including me!) Free Marketing Insights → (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **A UK teen social ban is back on the cards (and the US isn’t happy)** UK set to ban under-16s from social media, livestreaming, disappearing messages: (https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/) Why are countries around the world rushing to ban social media for under-16s? Perhaps because it’s an easy political win in a world of difficult choices, and the only people who will really get upset are too young to vote…? 🤔 So it should be no surprise that a teen social ban is back on the cards in the UK, where the idea had been downplayed for a few months. With an uproar about cuts to defence spending, the far-right (endorsed by the world’s first [trillionaire](https://www.reuters.com/business/media-telecom/spacex-ipo-makes-elon-musk-worlds-first-trillionaire-2026-06-11/)) stoking violence at any opportunity, and a leadership challenge brewing, Keir Starmer needs that easy win. Politico reports that a policies are being rushed through to get announced on Monday: _“UK ministers will announce a ban on under-16s accessing certain social media platforms as well as livestreaming, disappearing messages, and functionalities that allow communication with adult strangers”_ Oh, and…_ “_**_Social media curfews for 16 and 17 year-olds_**_ could also be implemented but this is still to be confirmed”_. If this all proves to be true, expect the lobbying machine to go into overdrive on both sides. Social media companies will seek to have their platforms exempted from the rules, and child safety campaigners will push for maximum restrictions. But in his rush for a win, and a big policy to have to his name if he is replaced soon, Starmer might unleash some unintended consequences. This week he [gave](https://www.theguardian.com/technology/2026/jun/08/starmer-tech-firms-ultimatum-block-explicit-images-children-phones?CMP=Share_iOSApp_Other)** **Apple and Google three months to block explicit images on children’s phones. Messaging app company Signal has already spoken out about how the move [won’t protect children](https://www.theregister.com/security/2026/06/09/signal-uks-child-nude-block-threat-wont-protect-children/5252761) and might drive the app to be withdrawn from the UK market. Meanwhile, a social media ban would enrage the White House, which has already [warned](https://www.theguardian.com/uk-news/2026/jun/09/crackdown-on-tech-platforms-will-go-ahead-despite-us-intervention-says-no-10?CMP=Share_iOSApp_Other) the UK not to place too much of a burden on US tech companies. And as we’ve seen in Australia, kids find a way around these bans. Just like teenagers smoking behind the bike sheds at school, they’ll still be social online somehow. Will they be more safe just because it’s illegal? So Starmer might get a few cheers from parents and a smattering of good headlines, but he might not make a huge impact on child safety… all while upsetting everyone from a 13-year-old in Washington, North East England, to a President in Washington, DC. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5f8c7035-6f35-402d-b003-b2753879cb3c/image.png?t=1781262438) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv?xmt=AQG0yWP3G5w3MHnnieEIyP0Np_G6XnU_USQtfvH7mY7KgQ) Caption: Facebook adds ‘Football Mode’ for the World Cup | Image: Meta * **Facebook** gears up for the World Cup with a new [double-tap "Football Mode" ](https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv?xmt=AQG0yWP3G5w3MHnnieEIyP0Np_G6XnU_USQtfvH7mY7KgQ)— themed reactions, a hidden game, AI jersey try-ons and live goal alerts in Messenger. * **Facebook** has added a [World Cup animation](https://www.threads.com/@mattnavarra/post/DZcnnyPilpy?xmt=AQG0sbbjy7C8rcRVU0BKmldw-p-lFVH3b6vlRr4lUuFvtwGJClaXQ00FA51cyRcx2ihfagZ5&slof=1) to its in-app logo * **Facebook** now offers tips on how to [maximise content views](https://www.threads.com/@oncescuradu/post/DZXRtiKDEVb?xmt=AQG0ah2llmBBw6TN-K0JoWGKoxpOha5GnYdzEjpVRXwCJmwfE2tjca7MXEGNiHereFeCvynN&slof=1) * **Meta** isn’t slowing down with its AI rollout despite its support chatbot helping hackers change the ownership of [around 20,000](https://www.nytimes.com/2026/06/09/technology/instagram-hack-ai-bug.html?smid=nytcore-ios-share) Instagram accounts * **Meta** will start to use [off-site activity](https://www.socialmediatoday.com/news/meta-will-use-off-site-activity-to-customize-feed-and-ai-responses/822442/) to personalise your feeds and AI responses (some markets including the EU and UK are excluded for now) * **Facebook** is testing a new [“+” button](https://www.threads.com/@oncescuradu/post/DZaGGbRDH9a?xmt=AQG0ex_o8x3dQLfDTLm8BT2G-tLbNNqRG9eTDJDIvDQ89GU2o9kYXnOh8UjR93bGK-_prEw&slof=1) that houses the GIF, Avatars, and Stickers sections **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/318486cb-7925-487e-aec8-f9e12a47389a/sq500_worldcup_instagram.jpg?t=1781264383) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdIEhGivTg?xmt=AQG0nff0qoGDswUIb8vuB2_DOgQoy273I1c-sSGISKsjR22pEmoc8zki0pxy6RW7W8QBRoU&slof=1) Caption: Instagram gets World Cup glow-up | Image: Meta * **Instagram **is getting a [World Cup glow-up](https://www.threads.com/@mattnavarra/post/DZdIEhGivTg?xmt=AQG0nff0qoGDswUIb8vuB2_DOgQoy273I1c-sSGISKsjR22pEmoc8zki0pxy6RW7W8QBRoU&slof=1): enhanced tournament search, a dedicated content hub and an AI "Goal!" voice effect in DMs. * **Instagram** now lets you [adjust the algorithm](https://www.theverge.com/tech/947898/meta-instagram-your-algorithm-main-feed-tell) behind your main feed, to shape what topics it shows you * **Instagram** expanding [post-view ads on Reels](https://www.socialmediatoday.com/news/instagram-expands-reels-post-view-ads-to-all-advertisers/822317/) globally * **Instagram** is rolling out the ability to [tag a location in Notes](https://www.threads.com/@jonahmanzano/post/DZZ_usWifIv?xmt=AQG0ArWVwWK-sqCtr7EGG_JRaEUrn2EwDuvQryxnV_lWU7Fl7_nKJ4sRst_EhQOWpgRqLDOl&slof=1) * **Instagram** is testing letting users add content [directly to Highlights](https://www.threads.com/@jonahmanzano/post/DZaF6oCiXhM?xmt=AQG02-5b3TqChXt-0uqHgBdnB9UXeYKFIWpfJywDVsgkEjToRS0i6tlZ7Bs230kXl5jZCZoC&slof=1) * **Instagram** can now notify users when an artist [releases new music](https://www.threads.com/@jonahmanzano/post/DZLXKzmk2e7?xmt=AQG08hmvXLjSeJnOR74sD2zOm_NlegBA_Vb3_3Fgb373Z6Sxk12-JMDxh-fyWQorMpd04myw&slof=1) * **Instagram** now shows [when your Notes will expire](https://www.threads.com/@jonahmanzano/post/DZQruxCEwc8?xmt=AQG0incbX2XWJ4AyL7Nf_0Pp2CnoRZ0cCEQpw55Brb4Ch9Zd1jPAuXpEs8xJX5WP8E0aCVw&slof=1) after you post them * **Instagram** has added an [“AI creator” label option](https://www.threads.com/@chrisfirstt/post/DZV3JCHliQs?xmt=AQG0TedXq5IwFRbXML9D-Xt6QfKPNrawY0E2Ee82Mgv-pRxG3La1DM06YUeC-3YUjAhvoIdW&slof=1) for profiles * **Instagram** has made it easier to [create new Highlights](https://www.threads.com/@theahmedghanem/post/DZexMpjjjjd?xmt=AQG0-lCEW8AsB__TMmWZjI21rXRdMwq5UYvNwFOQpjAoRepjycjwxoTcil_VxMKIDkHv7UrP&slof=1) from your Story Archive * **Instagram** has added [slick new animations](https://www.threads.com/@jonahmanzano/post/DZaB7teiWlA?xmt=AQG0nezVczhr1XG1q-TJc56UAlPCtyWcOxjxCbtD8znGgn_ZIPL1R9dGonblx3SSLibM1b8&slof=1) on the ➕ and ❤️ buttons * **Instagram**’s link sticker has two new [font options](https://www.threads.com/@theahmedghanem/post/DZewDa-judJ?xmt=AQG0HU32y8UCSZ4YtuQQtY9_Gd9tyl-Hyz-E5nd12RKC2ID06CTIFO-mKrgKHj03KD0vRlJn&slof=1) * I**nstagram Edits** has added [snap alignments](https://www.threads.com/@creators/post/DZdYAqlEhz4?xmt=AQG07YfVdd954oNu0AuIgdzb8hyu37gaVyVTRV9QW1Pnl3HxcVuVG3xgDfub38joTCuQxjo&slof=1), better inspiration search, and more * **Instagram Edits** has added new creative tools for [fonts and audio](https://www.threads.com/@mattnavarra/post/DZMw0PQFhbM?xmt=AQG068Z1SCvk1b3N5ukWgbpZ7KETmOAeRKQeiAR76VkKlh6gXXzRdOtC3v1ouUn8yjqeXJg&slof=1) * **Instagram Edits** is working on a [desktop app](https://techcrunch.com/2026/06/11/metas-edits-app-is-getting-an-ai-assistant-and-a-desktop-version/?utm_campaign=social&utm_source=threads&utm_medium=organic) * **Instagram Edits** has made it easier to [test beta features](https://www.threads.com/@theahmedghanem/post/DZev410jozz?xmt=AQG0n4QPIanBDorJpKDXEMGeDLBTnjDfVGIY6JUH5aURF_qUJ0uuGfIHVzEWv9GsIKL5Io9t&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c92a1e6b-785c-4be0-934e-5cc9773bf056/sq500_worldcup_threads.jpg?t=1781264398) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ?xmt=AQG00VZxUZVPApIOLw4K88-E-IbiFKTbFgi5W2BuwPTAfLb8oHJ2sFZhKDo_0_sY1DfXzIE-&slof=1) Caption: Threads dedicated World Cup hub is live | Image: Meta * **Threads** is launching a [World Cup hub](https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ?xmt=AQG00VZxUZVPApIOLw4K88-E-IbiFKTbFgi5W2BuwPTAfLb8oHJ2sFZhKDo_0_sY1DfXzIE-&slof=1): legend-hosted Live Chats, a match-day community, inline live scores, football stickers, [country flags](https://www.threads.com/@mattnavarra/post/DZdEweNCp70?xmt=AQG0NI09kJb3F5XygAtNrPQv0pJ0j_W5wKhY5ssZIQ0zujjWS-6xgsalQoEhcg0ByY8MEfb-&slof=1), and game reminders. * **Threads** has added a new [‘Unreplied’ comment filter](https://www.threads.com/@oncescuradu/post/DZaOxU-DM36?xmt=AQG0zr1yi_e7JqSeEB2-i5rOTYqa-J2LrwO9Hd5Oxgm5zrwGOzNe-qIj_W9384XZUQ7g5BXR&slof=1) within the ‘All’ menu * **Threads** now lets customise your feed by [privately telling the app](https://www.threads.com/@jonahmanzano/post/DZSXppsiWgj?xmt=AQG0ulgPyplcRsvvq9CYyjxsce-AlDk8jIc_avADi8ijNn6diQIHK9sIY6rH56dRgyKnOyOQ&slof=1) what you want in your feed (you previously had to do it publicly) * **Threads **is testing support for [in-app YouTube video playback](https://www.threads.com/@oncescuradu/post/DZIUOI6DOGg?xmt=AQG0VcKdXnK25x92Qzpv4uNXeHta1puVZcnrjGZiBCMNn0ae0U6ph1eId_I0PR1kBTyJ3a7x&slof=1) on iOS * **Threads** has expanded access to [Live Chat](https://www.threads.com/@oncescuradu/post/DZWPGUNjF2e?xmt=AQG0D-0cb6uOfIHmphDlwPIUDEwR3n3FCFn3dQUwFRc78nXUsVOULD1g--ylkJAoXmOvsDo&slof=1) more widely and even got [Lewis Hamilton](https://www.threads.com/@scuderiaferrari/post/DZaUmhriFVA?xmt=AQG0WafhEWf8axtE2S3b9TEfF7y7GwHYg8ORxM-l9e2-uNMdeDMvx1k-UDClGOvYWbir3SvW&slof=1) involved **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e066f2c1-23fd-4f30-87e9-8d9e1f667ae3/image.png?t=1781263256) Follow image link: (https://wabetainfo.com/whatsapp-is-testing-scheduled-messages-for-chats-and-groups/) Caption: WhatsApp working on scheduled messages feature | Image: WABetaInfo * **WhatsApp** is testing [scheduled messages](https://wabetainfo.com/whatsapp-is-testing-scheduled-messages-for-chats-and-groups/) for chats and groups * **WhatsApp**’s Football Central 2026 hub now features a [curated playlist](https://www.threads.com/@jonahmanzano/post/DZMFul-id9M?xmt=AQG0WVr_Vjnvd3-BsxIFOJzvGRqMg5u-4cIeJwiVuCDMhN8haNDYMEanWxt_Vz7ZrpQA3oc&slof=1) of songs inspired by football culture * **WhatsApp** is rolling out a [Status Archive](https://www.threads.com/@wabetainfo/post/DZZkpFKEQqH?xmt=AQG0spZbs-lCLjE5CpfxETYXOcSjOJSFTLFTdh3W6kKMWRiStptYmMpfEG6g-Y_ZTgSivTMo&slof=1) to preserve your updates * **WhatsApp** is working on [new filters](https://wabetainfo.com/whatsapp-is-working-on-new-filters-for-archived-and-locked-chats/) for archived and locked chats * **WhatsApp** is working on bringing two [subscription plans](https://wabetainfo.com/whatsapp-is-testing-meta-one-subscription-plans-for-android/) for Meta One directly to the Android app * **WhatsApp** is rolling out the ability to add [multiple accounts](https://www.threads.com/@wabetainfo/post/DZTkG2kCE3S?xmt=AQG0jXa28rHj2jT76-Owkvov4xHnBS9qpeo6QgKm5BlRT0h1wPOohfQHc6WNZaUfj2G14r1u&slof=1) to the app **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ce93a7e-81a1-4bdb-9e86-56e11fcc8027/sq500_analytics_navy.jpg?t=1781264411) Follow image link: (https://www.threads.com/@oncescuradu/post/DZWAapBDAqB?xmt=AQG0fVAZetc8noahDEjNjQZvAjdfEAkupnXoAlwmFQLOlfmzXbpHMnCYax6LciMHBVeMuzg&slof=1) Caption: X adds ‘Verified’ filter in X Analytics | Image: @oncescaradu * **X** has added a new [‘Verified’ filter](https://www.threads.com/@oncescuradu/post/DZWAapBDAqB?xmt=AQG0fVAZetc8noahDEjNjQZvAjdfEAkupnXoAlwmFQLOlfmzXbpHMnCYax6LciMHBVeMuzg&slof=1) in X Analytics that shows only impressions and engagements from verified users * **X** is [facing no action](https://www.theguardian.com/uk-news/2026/jun/10/elon-musk-x-not-face-action-uk-government-posts-inciting-violence-belfast?CMP=Share_iOSApp_Other) from the UK government over posts stoking far-right violence in Northern Ireland, any action has been left to regulator Ofcom, which could take months * **X** told a UK-based Chinese activist that abusive deepfakes of her [did not break its rules](https://www.theguardian.com/technology/2026/jun/10/chinese-activist-uk-apple-peiqing-ni-x-deepfakes?CMP=Share_iOSApp_Other) 🤔 * **xAI** is being sued over [claims it fired](https://techcrunch.com/2026/06/10/xai-fired-an-engineer-who-raised-alarms-about-grok-safety-new-lawsuit-claims/) a Grok safety whistleblower **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55e3efa5-8886-4553-baf8-8a9ed422a235/image.png?t=1781263598) Follow image link: (https://newsroom.tiktok.com/community-fest-2026-celebrates-connection-and-discovery-on-tiktok-live?lang=en) Caption: TikTok launches creator competition ‘Community Fest’ | Image: TikTok * **TikTok** is turning LIVE into a full-blown creator competition this summer, with [Community Fest 2026](https://newsroom.tiktok.com/community-fest-2026-celebrates-connection-and-discovery-on-tiktok-live?lang=en) * **TikTok** is testing the ability to [call friends in-app](https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB?xmt=AQG0AiRiM7JjU7epwEQ_mz2reu1w42dqRLMxgXFlVHN-a8w9RCZ0W_4cf3H11X-_d4P7WD22&slof=1), WhatsApp style * **TikTok **now lets you reshare your memories with a new ‘[On This Day](https://www.threads.com/@jonahmanzano/post/DZQwSR4E48f?xmt=AQG007i-mcf1TRfGyvfF2ThAc7YOXr1S5CEBwA9Pdde-DxB1j4bygu6DD5jjX6ogDsxAPzMP&slof=1)’ feature directly from the Add to Story section * **TikTok** is testing a [‘change region’ feature](https://www.threads.com/@jonahmanzano/post/DZcY_ACiY4e?xmt=AQG0jpc36tVo22Diz3jmqviOHBe3_ne9gWPQFvCG0wMsKMn8F2s2RPKhLmgqpPfbxg2UrkI&slof=1) so you can see what’s trending in other parts of the world * **TikTok** is testing [polls in comments](https://www.threads.com/@jonahmanzano/post/DZcj1HXCTSz?xmt=AQG0M9vr7Ct8W90WCpD0_5FjBMDUeileIZo90Q88vGyD3fxSv5Ykxv95XIbxUg-ZjFZ6SKE&slof=1) * **TikTok** now lets you [customise chat bubbles](https://www.threads.com/@theahmedghanem/post/DZevTEPjtKd?xmt=AQG0_4-mD5wtcqHjsteljKKCMNStjJskXE9LVNSaCns4YPytnxP8uDE9ODP6NEs8zQnZqPoJ&slof=1), including World Cup themes * **TikTok** now allows users to use [Live Photos as photo comments](https://www.threads.com/@oncescuradu/post/DZZ2whHDLL8?xmt=AQG0OH9wQCxKHAEXDP94AfmdBb-b-aDZlP0NtsXd_GW-MZT8xAH7R1KgrsW46QiHZKmkcfQg&slof=1) * **TikTok** is giving Malcolm Todd fans an [in-app album launch experience](https://newsroom.tiktok.com/iktok-celebrates-malcolm-todds-new-album?lang=en) * **TikTok** and ATP have expanded their partnership to [grow tennis fandom](https://newsroom.tiktok.com/tiktok-atp-expand-partnership-to-attract-the-next-generation-of-global-tennis-fans?lang=en) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/60c68095-37da-4651-ab30-c8ee0d556575/sq500_youtube_dm_iphone_red.jpg?t=1781264422) Follow image link: (https://9to5google.com/2026/06/10/youtube-new-messaging-chat/) Caption: YouTube brings back in-app DMs | Image: YouTube * **YouTube** is rolling out [in-app messaging](https://9to5google.com/2026/06/10/youtube-new-messaging-chat/) for sharing videos, Shorts and livestreams. * **YouTube** is an official [World Cup partner](https://blog.youtube/news-and-events/watch-fifa-world-cup-youtube/), with the first 10 minutes of every match streamable on the platform, a creator programme on the ground at games, and four official Shorts effects * **YouTube** has [ended an experiment](https://www.socialmediatoday.com/news/youtube-ends-product-tag-experiment/822191/) in which creators could add shopping tags to posts * **YouTube** Shorts is becoming more like TikTok with [a heart button for likes](https://9to5google.com/2026/06/09/youtube-like-button-shorts-heart-test/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/732fcd95-47b8-424f-9f1a-d747a7985137/image.png?t=1781270559) Follow image link: (https://www.linkedin.com/pulse/introducing-wend-our-eighth-linkedin-game-helen-smith-bpxec?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) Caption: LinkedIn’s new word game Wend launched | Image: LinkedIn * **LinkedIn **joins TikTok, Instagram, and YouTube by launching its own [Creator Marketplace](https://www.businessinsider.com/linkedin-launching-creator-marketplace-details-2026-6) … **LinkedIn's **also prepping [new creator-monetization tools](https://www.businessinsider.com/linkedin-launching-creator-marketplace-details-2026-6#:~:text=Leaked%20documents%20obtained%20by%20Business%20Insider%20show%20LinkedIn%20is%20planning%20a%20slate%20of%20new%20creator%2Dmonetization%20products%2C%20including%20subscriptions%2C%20an%20events%20program%2C%20and%20a%20system%20that%20lets%20users%20purchase%20%22experiences%22%20from%20influencers%20like%20advice%20sessions.) — subscriptions, events, and ability to sell paid "experiences" like advice sessions. * **LinkedIn** now makes carousel posts appear in a [more compact format](https://www.socialmediatoday.com/news/linkedin-adds-more-post-performance-insights/822193/) in-feed * **LinkedIn** launched Wend, its first [new word game](https://www.linkedin.com/pulse/introducing-wend-our-eighth-linkedin-game-helen-smith-bpxec?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) since 2024 * **LinkedIn **is more aggressively pushing users to [promote posts](https://www.threads.com/@lindseygamble_/post/DZONVhAFi0g?xmt=AQG0XFhA4mRSZoX2Cdo_0a50XxjHPS9EXR79f4jyLDAI9DnaHQS3b8oQ-1uNHR2j3AYfY4k&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7c271fa-a041-4694-9ee8-f1343b3c540f/image.png?t=1781270239) Follow image link: (https://newsroom.snap.com/bringing-fans-close-world-cup-2026?lang=en-GB&utm_id=97760_v0_s00_e0_tv4) Caption: Snapchat’s World Cup features roll out | Image: Snap * **Snapchat** is building a full [World Cup experience](https://newsroom.snap.com/bringing-fans-close-world-cup-2026?lang=en-GB&utm_id=97760_v0_s00_e0_tv4) across creators, athletes, AR and live events * **The English FA** is putting [England fan AR](https://newsroom.snap.com/fa-brings-england-fans-closer-to-action-snapchat?utm_id=97760_v0_s00_e0_tv4) inside **Snapchat** and its own app * **Snapchat** will now [block younger teens](https://www.engadget.com/2191075/snap-will-no-longer-allow-younger-teens-spotlight-videos-to-be-publicly-viewable/) from sharing Spotlight videos publicly * **Snapchat** has been spotted testing a [‘shady’ new app icon](https://www.threads.com/@theahmedghanem/post/DZetYSljqmQ?xmt=AQG0pA41joM1v5H2DDDvaUTm-8O7419pGxQweSVAmOzbGoNjpdItLzyt3esYpof8BiXh0s_V&slof=1) * **Reddit **now lets all users post [videos in comments](https://www.engadget.com/2192400/reddit-now-lets-you-post-videos-in-comments/) * **Bluesky** now lets you upload [up to 10 images](https://www.threads.com/@oncescuradu/post/DZWBsDVDAdK?xmt=AQG0jM_9bFHsteysTLLkSbTq1RnHFU0GyEbMLPHEyhItPeUDi85bGpsegegwRD2gTuKKerQ&slof=1) per post * **Bluesky** is rolling out [group chats](https://techcrunch.com/2026/06/11/bluesky-launches-group-chats-as-company-shifts-focus-to-community-features/) for up to 50 people, in an effort to shift the platform towards niche communities… **… Bluesky** is also working on [Subreddit-style communities](https://www.theverge.com/tech/948215/bluesky-communities-at-protocol-atmosphere-reddit) as part of the shift * **Twitch** is launching [Football Fest 2026](https://blog.twitch.tv/en/2026/06/10/ways-to-watch-football-fest-2026-on-twitch/) for the World Cup, with streams, watch parties, themed badges and more * **Pinterest** is letting creators [connect Amazon Storefronts](https://techcrunch.com/2026/06/10/pinterest-bets-on-creators-with-amazon-storefront-integration/) directly to their profiles * **CapCut** is preparing to launch a new [Ultra subscription tier](https://www.threads.com/@jonahmanzano/post/DZXGiNpiV5y?xmt=AQG0O9_AhthtgcOqntp7qLjKi1TFg3QYtJCq69K3nwbNgOJdIBBCGZcAKWvRqVfxI0GkWWo&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Ahoy there! **Instagram voice notes can now… make you sound like a pirate?! Instagram is expanding AI-powered voice effects in DMs to more Android and iOS users. The rollout brings 15 effects, including Goal!, Pirate, Autotune, Whisper, Grandma and Princess. The World Cup-timed “Goal!” effect unlocks a surprise animation when sent. Recipients can see which effect was used and tap it to reply with the same one. Instagram’s new voice message effects let you sound like a pirate, a grandma, or a World Cup fan: (https://www.digitaltrends.com/social-media/instagrams-voice-message-effects-now-let-you-sound-like-a-pirate-a-grandma-or-a-world-cup-fan/) __________ ##### Also spotted this week… * **Instagram Edits** is integrating an [AI assistant](https://techcrunch.com/2026/06/11/metas-edits-app-is-getting-an-ai-assistant-and-a-desktop-version/?utm_campaign=social&utm_source=threads&utm_medium=organic) directly into the app * **Meta AI** now lets you [record and send voice messages](https://www.threads.com/@jonahmanzano/post/DZLasLFE2lh?xmt=AQG0lyJsBUunsxXjJBCijYLzHn1Ge4QlXBThZDS-BtRL4KTfhHAYSfKAnHhAuwbS6SLm5Z5O&slof=1) when chatting with the assistant -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **Being always-online is no longer the flex it used to be…** People now use an average of nearly seven social platforms each month. Platforms reward brands for posting fast, often and in every format. The result? More reactive content, weaker identity and audiences spotting opportunism instantly. In an always-on culture, restraint is becoming the thing that actually creates signal. [I gave my thoughts](https://blog.seeking.com/the-cost-of-being-everywhere) on the costs of being everywhere online to **Seeking**. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bc4d6221-ef6c-4899-a34d-6894a91d8b59/IMG_0425.jpeg?t=1781187993) Follow image link: (https://blog.seeking.com/the-cost-of-being-everywhere) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2610ca18-649e-417b-8458-dc8deb72cfcd/Geekout_120626.jpg?t=1781259770) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-they-hear-the-share-7469780490347040768-kTCr/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21a27a2b-ca83-400a-994f-3893547f05a3/Rangel_120626.jpg?t=1781259942) Follow image link: (https://www.linkedin.com/posts/jrangel_how-do-you-do-fellow-kids-share-7468063347561832448-RmP1/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Celebrity “finstas” are back on Instagram**, except now they’re carefully branded authenticity cosplay. **Addison Rae**, **Rachel Sennott** and **Charli XCX** are all running side-account lore machines. These accounts mimic private chaos while still feeding the algorithm exactly what it wants. The goal isn’t secrecy anymore. It’s curated intimacy and _“if you know, you know”_ energy. Even brands like **Balenciaga** are now launching faux-finstas for cultural world-building. The Finsta Renaissance Is Here: (https://www.nylon.com/entertainment/finsta-instagram-celebrity-lore-trend) __________ **More brand news and views:** * **Why beauty brands can’t afford** to[ ignore TikTok Shop](https://www.businessoffashion.com/articles/beauty/why-beauty-brands-cant-afford-to-ignore-tiktok-shop/) * **Brands are turning to creators** to build World Cup buzz [amid a logistics nightmare](https://digiday.com/media/brands-turn-to-creators-to-build-world-cup-buzz-amid-a-logistics-nightmare/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"It endangers us all"“ — – **Messaging app company Signal** [isn’t a fan](https://www.theregister.com/security/2026/06/09/signal-uks-child-nude-block-threat-wont-protect-children/5252761) of the UK government’s plan to make tech companies scan devices for nude images of children __________ **Also quoted this week:** _“[They have] changed utterly: from being human-centric to being much more about content, often synthetic content, algorithmically recommended to you”_ **- Former Meta VP Nick Clegg **calls out a [change of product direction](https://www.theguardian.com/politics/2026/jun/08/silicon-valley-meta-maga-politics-nick-clegg?CMP=Share_iOSApp_Other) by his ex-employer __________ _“Parents have been clear they want decisive action that will actually work… If Keir Starmer prioritises short-term announcements over what the evidence and experts say is needed, children and parents will be left to count the cost and child protection will take a step back.”_ **- Andy Burrows, chief executive of the Molly Rose Foundation** warns a rushed teen social media ban in the UK [could backfire](https://www.theguardian.com/uk-news/2026/jun/08/social-media-ban-under-16s-uk-safety-standards-molly-rose-foundation?CMP=Share_iOSApp_Other) __________ _“How will we, as a society, reliably verify age on the internet? Until we answer that question honestly, everything else is a workaround.”_ **- Meta speaks out** [against teen social media bans](https://about.fb.com/news/2026/06/how-to-verify-age-online/) without a way to accurately verify ages -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **The Social Reckoning**, The Social Network’s sequel just [dropped its first trailer](https://deadline.com/2026/06/the-social-reckoning-trailer-aaron-sorkin-facebook-1236952527/). The film follows **Frances Haugen** leaking **Facebook's** secrets to the **Wall Street Journal.** **Jeremy Strong** plays an older **Zuckerberg**, 17 years after The Social Network Reactions to the trailer have been [mixed](https://gizmodo.com/shes-disrupting-the-trailer-for-the-social-network-sequel-is-here-to-launch-a-thousand-memes-2000770101) at best, but we’ll be able to see the whole thing when it arrives in cinemas from 9 October. Youtube: THE SOCIAL RECKONING – Official Teaser Trailer (HD) (https://youtu.be/gM4LkaXwGuY?is=lo3LuFDC_PrLfKcc) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- Welcome to “Sloptimization”, the new dark art of gaming chatbots* Companies are now publishing self-serving “best product” lists to influence chatbot recommendations. Shopify, Figma and ClickUp are among brands using ranking-style content where they magically come first. Reddit is also being gamed, because AI tools love citing forum posts. What could go wrong? Search is becoming less about winning clicks and more about manipulating the AI answers people trust. Ewwwwww….. Your Search Results Are Getting Sloptimized: (https://www.theatlantic.com/technology/2026/06/google-search-ai-optimization/687495/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **We shouldn’t be surprised at this point**, but come on… **xAI** and **X** are today part of the world’s biggest-ever IPO. Total negligence rewarded 😡 Grok Is Still Hosting Sexualized Deepfakes of Famous Women: (https://www.wired.com/story/grok-is-still-hosting-sexualized-deepfakes-of-famous-women/) __________ **More WTF this week:** * **TikTok was used** in a [£153 million tax scam](https://www.dexerto.com/tiktok/police-arrest-tiktokers-accused-of-scamming-users-out-of-204-million-3373102/) in the UK * **UK politician Nigel Farage isn’t happy with X** showing fake AI-generated ads of him attacking [the governor of the Bank of England](https://www.bbc.co.uk/news/articles/cewq1w7r0zgo) * **Facebook is paying accounts** outside Canada that are [posting ragebait](https://www.cbc.ca/news/canada/facebook-overseas-alberta-separtism-9.7223966?cmp=rss) to promote the idea of the state of Alberta leaving the country * **Reddit ads are impersonating **BBC and Guardian articles to [push AI crypto scams](https://www.bitdefender.com/en-us/blog/hotforsecurity/reddit-scam-ads-impersonate-bbc-and-the-guardian) * **Fox One is paying two TikTok creators** $50,000 each to [watch the World Cup from Times Square](https://thedesk.net/2026/06/fox-one-world-cup-watchers-austin-kevin-tiktok/) * **Hackers are using TikTok videos** offering ‘free Spotify Premium’ to [spread malware and steal passwords](https://www.techradar.com/pro/security/hackers-are-using-tiktok-videos-offering-free-spotify-premium-to-spread-malware-and-steal-passwords) * **YouTube reportedly hosts 75+ channels **linked to [US-sanctioned Iranian entities](https://www.wired.com/story/youtube-appears-to-be-making-money-off-of-sanctioned-iranian-accounts/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Ooops…!** Meta accidentally built an AI-generated clickbait tab inside its **Meta AI app.** The feed served fake “articles” about royals, pubs, Rolexes and British queueing. Grim. Stories were fully AI-generated, lightly hallucinated and often sourced from absolutely nowhere. Some AI images included duplicate Queen Elizabeth’s and nightmare-fuel anatomy glitches. Meta quietly killed the feature after reporters started asking awkward questions (a familiar tale). Meta made its own AI-generated clickbait news feed: (https://www.theverge.com/ai-artificial-intelligence/944235/meta-app-ai-clickbait-articles) __________ **More fails spotted:** * **TikTok’s “Not Interested” button** apparently [forgets what you hate within minutes](https://www.digitaltrends.com/social-media/tiktoks-not-interested-buttons-fails-you-in-merely-a-few-minutes-finds-research/) * **Google Business Profiles have been hit** by a mystery bug that automatically adds [incorrect WhatsApp numbers](https://www.seroundtable.com/google-business-profiles-adds-whatsapp-numbers-in-bulk-41483.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8cdbcedb-4302-473e-99b3-f690381576d2/Google_logo.png?t=1781261472) Caption: **Google** is looking for a [Social Strategist, YouTube Brand and Social Marketing – YouTube](https://www.samssocialmediaclub.com/job/social-strategist-youtube-brand-and-social-marketing-youtube/) _[New York, Chicago, LA, or San Bruno, USA]_ __________ **More social media jobs:** * **Airbnb** needs a [Social Lead - Instagram](https://www.samssocialmediaclub.com/job/social-lead-instagram-2/) _[Remote, USA]_ * **Sidemen Clothing** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-53/) _[London, UK]_ * **French Connection** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-51/) _[London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Meta’s holiday guide for marketers **is already out. Already time to start thinking about the Q4 rush! The 34-page 2026 holiday guide focuses on Reels, creators and frictionless shopping. It says 85% of global holiday shoppers use Meta apps weekly, and 1-in-3 shoppers frequently buy in-store after seeing products on social media. Meta recommends building creator plans in Q2, testing in Q3 and scaling in Q4 (so you’re already late if you haven’t been doing that! 😬) Meta publishes 2026 holiday planning guide: (https://www.socialmediatoday.com/news/meta-publishes-2026-holiday-planning-guide/822744/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2.5 BILLION**“ — – **The number of Content ID copyright claims** YouTube [processed in 2025](https://www.threads.com/@mattnavarra/post/DZVKr6fCs7I?xmt=AQG00M_2edlk0GFK_2Nz5FrE3m4kFGkZUbuANSW-7UjUKgLmIyvmjCnVAOAis6F5qfH-pfo&slof=1), up 14% on 2024 __________ **More social stats:** * **PREDICTABLE: **Threats against politicians in the US [skyrocketed 4x](https://www.threads.com/@mattnavarra/post/DZZl1pQCr9f?xmt=AQG0wlBWrROT4xm_OoF2GDladSDT_tMXjtf-IJVHQNpjYdjz97566T2LQtbAHeUSxSRABqIZ&slof=1) after Meta changed its speech rules * **NEWS DESERTS: **Research found misinformation in Facebook Groups is [3x higher](https://www.theguardian.com/media/2026/jun/08/social-media-groups-fuel-misinfomation-uk-news-deserts-report?CMP=Share_iOSApp_Other) in UK areas with poor local news provision * **BOT MAYHEM: **Meta says [20,000](https://www.threads.com/@mattnavarra/post/DZVHLR8Cp49?xmt=AQG0Q2xOp5lG0a0zS8v63wdGwlgz_LGCiYr-sRpOQdbeDlMOvGgwJviAxQDV_yte3PLUXc0&slof=1) people were hit by its AI support tool mess * **SMASH HIT:** Meta has smart glasses usage has [tripled](https://www.threads.com/@mattnavarra/post/DZcOHznClSC?xmt=AQG0gy-cKqMTJ1sc_kKqjAJb-mXWGPdqihJF2D4H9KzbFUeDeHFd3YgpBUDObgyYuVCyLZ8J&slof=1) year-over-year -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- ChatGPT [hit 1 billion users](https://www.threads.com/@mattnavarra/post/DZVL5tAiobE?xmt=AQG07TIN9zXnbf9Q9t3as1oatgb0BBYrJaN04tahK3TLf2Xry0cSyOjWFGQjtwojVLtyv7AI&slof=1) nearly twice as fast as TikTok did 😮 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3e4a2eb4-f109-42bc-8d26-aa7cfa0765e0/IMG_0430.jpeg?t=1781262208) Follow image link: (https://www.threads.com/@mattnavarra/post/DZVL5tAiobE?xmt=AQG07TIN9zXnbf9Q9t3as1oatgb0BBYrJaN04tahK3TLf2Xry0cSyOjWFGQjtwojVLtyv7AI&slof=1) Caption: __________ **Also charted this week:** * **PLANET X: **X refuses to die as Threads and Bluesky [lose momentum](https://www.threads.com/@mattnavarra/post/DZNjWWWCnrS?xmt=AQG0sMoju--8qWITle1_qBrCqt11a597J3h7zwnnplM3RzbbZSuiYdXHo2k_Oatp8OkSZijE&slof=1) * **REELY BIG: **Reels now make up a fifth of [Instagram ad impressions](https://www.threads.com/@mattnavarra/post/DZdFo50CkuN?xmt=AQG0pJ8Lkld4paevuTz3JwhjQKWiTQLPez2WCoAB_bUXWtv3oThVB8vx2fRsMfo4y6TP-AM&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- **Meta and Google have been denied** a new trial after a $6 million youth addiction verdict. The judge said harmful design is not covered by Section 230 protections. Google and Meta denied new trial in youth social media addiction case: (https://www.reuters.com/world/google-meta-denied-new-trial-youth-social-media-addiction-case-sources-say-2026-06-10/) __________ **Also spotted this week…** * **Apple is going to require** developers to say if their app or game includes “social media capabilities.” [[The Verge](https://www.theverge.com/tech/947242/apple-is-going-to-require-developers-to-say-if-their-app-or-game-includes-social-media-capabilities)] * **Meta is starting to unwind** Manus integrations after China said the acquisition must be undone [[TNW](https://thenextweb.com/news/meta-manus-data-split-china-unwind-acquisition)] * **WhatsApp says NSO spyware** campaigns are targeting users again despite a permanent court ban. [[Meta Newsroom](https://about.fb.com/news/2026/06/fighting-spyware-an-update-from-whatsapp/)] * **The US Supreme Court has overturned** the conviction of a Twitter employee accused of spying… on a technicality. [[Reuters $$$](https://www.reuters.com/legal/government/us-supreme-court-overturns-ex-twitter-employees-obstruction-conviction-saudi-spy-2026-06-11/)] * **Ofcom has warned** social media firms over online abuse during World Cup [[LINK](https://www.theguardian.com/football/2026/jun/08/ofcom-social-media-online-abuse-world-cup?CMP=Share_iOSApp_Other)] * **UK regulator Ofcom **has ordered social media firms to adopt measures to stop viral illegal content during crises such as the far-right-led riots in Belfast and Southampton lately. [[The Guardian](https://www.theguardian.com/media/2026/jun/09/uk-regulator-ofcom-social-media-firms-adopt-measures-stop-viral-illegal-content?CMP=Share_iOSApp_Other)] * **UK ministers could tighten** misinformation rules during riots and public crises. [[The Guardian](https://www.theguardian.com/politics/2026/jun/06/ministers-may-curb-misinformation-musk-x-liz-kendall?CMP=Share_iOSApp_Other)] * **Child sexual abuse victims** in England and Wales will get help to remove online images. [[The Guardian](https://www.theguardian.com/uk-news/2026/jun/09/child-sexual-abuse-victims-in-england-and-wales-to-get-help-to-remove-online-images?CMP=Share_iOSApp_Other)] * **Meta is considering** raising billions of dollars in an equity sale as AI infrastructure costs increase. [[Financial Times $$$](https://www.ft.com/content/e6df645d-1709-4a77-b15d-aa43a0209efd)] * **Meta is bringing i**ts AI glasses and Quest demos into Best Buy stores, via new ‘Meta Lab’ spaces. [[Meta Newsroom](https://www.meta.com/en-gb/blog/introducing-meta-lab-capsule-stores-best-buy/)] * **Reddit’s search visibility** boom is back on track. [[Search Engine Journal](https://www.searchenginejournal.com/reddit-gained-top-positions-in-every-niche-after-may-core-update/578502/)] * **Google won’t just admit** it’s feeding YouTube creators to its music AI. [[The Verge](https://www.theverge.com/tech/947770/google-lyria-music-ai-lawsuit-youtube)] * **TikTok just live-streamed** the Pope. [[TubeFilter](https://www.tubefilter.com/2026/06/11/tiktok-live-stream-pope-leo-xiv-visit-sagrada-familia/)] * **Meta has launched **‘Workforce Academy’ to train American workers to build data centres as the AI infrastructure push continues. [[Wall Street Journal $$$](https://www.wsj.com/tech/ai/meta-launches-workforce-academy-to-train-workers-to-build-data-centers-35470a80)] * **Canada has announced **a bill banning social media for anyone under 16. [[Reuters $$$](https://www.reuters.com/legal/litigation/canada-introduces-legislation-ban-social-media-children-under-16-2026-06-10/)] * **Italy has dropped** its probe into Meta’s WhatsApp AI bot because the EU is conducting its own investigation. [[Reuters $$$](https://www.reuters.com/business/italy-regulator-drops-investigation-into-metas-whatsapp-ai-bot-2026-06-08/)] **New features and tests:** * **Threads is rolling out** a new swipe-up feature to go back within the app. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZMAJp9ibmx?xmt=AQG0dJhUNFlBEIOW70D5hcVJhlmyar6FtvdlM6f5Fte8Z5TlKsCa29blvALLHI4iFzXDz0Ta&slof=1)] * **WhatsApp has added** a new Ad Preferences section under Account Settings for Status and Channels. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZNMqF7iYuE?xmt=AQG0iR4JbK1-6UDGPcw-9wrwpbx14mt3TriDovw3fn4f0Te4LU1r79dHKZKid2aUOquFidni&slof=1)] * **Discord is redesigning** mobile navigation around a new ‘You Bar’ that treats your profile like a playable character in an RPG. [[Discord blog](https://discord.com/blog/you-bar)] * **Telegram has launched** a fully native Apple Watch app again. [[9to5 Mac](https://9to5mac.com/2026/06/09/telegram-launches-fully-native-apple-watch-app-with-messages-gifs-video-and-more/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Here’s an interesting round up of new(ish) social apps that DON’T come from big tech companies. Plenty to play around with here. But will any of them live longer than Clubhouse, BeReal etc Beyond Instagram: Introducing the next generation of social apps: (https://techcrunch.com/2026/06/06/beyond-instagram-introducing-the-next-generation-of-social-apps/) __________ **Also worth a read:** * **With the World Cup looming**, there’s still [no clear replacement for sports Twitter](https://www.theverge.com/entertainment/947956/world-cup-2026-social-media) * **Is LinkedIn entering **its [post-cringe era](https://www.nytimes.com/2026/06/04/business/linkedin-social-media-influencers.html)? * **The creator buzzwords** you’ll [definitely hear at VidCon 2026](https://mashable.com/life/vidcon-2026-creator-industry-buzzwords-to-know) * **Social media on trial: **[Four important cases to watch](https://www.bbc.co.uk/news/articles/c9q39l447l4o) * **Meta’s smart glasses are a long way **[from their ‘Eureka’ moment](https://gizmodo.com/metas-smart-glasses-are-long-ways-from-their-eureka-moment-2000767574) * **Meta’s subscription push** exposes its [weak hand in AI](https://www.wsj.com/tech/ai/metas-subscription-push-exposes-its-weak-hand-in-ai-2fad4680) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- This is great… UK film body **the BFI** is archiving 430 internet videos as cultural history. Yes, really. The collection includes **Charlie Bit My Finger**, **Badgers** and other early viral hits. Even the **Liz Truss lettuce livestream** made the list. UK’s film body is saving internet memes and viral videos. Yes, “Charlie bit my finger” is on the list.: (https://www.digitaltrends.com/social-media/uks-film-body-is-saving-internet-memes-and-viral-videos-yes-charlie-bit-my-finger-is-on-the-list/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's everything you need to know. Geekout — Done. Paste the whole newsletter into ChatGPT, have it write an "insightful social update deck + email” for your team. Forward it to your boss. Tell them you slaved over it all weekend. I won't tell. - View image: (https://media3.giphy.com/media/v1.Y2lkPTI0NTBlYzMwNmF3YmVoa3lraXVhZnI3djJheTdwN3gyZ2g4eGtjZ3Q3NjU2bmZ3biZlcD12MV9naWZzX3NlYXJjaCZjdD1n/yJFeycRK2DB4c/giphy.gif) [Noice Thats Nice GIF] Caption: Giphy - I'm off to reorder my Instagram grid — waited a decade for the feature. Will likely use it once, then never again. 😆 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/starmer-social-media-ban-uk-instagram-reorder-grid

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abb7691a-4f18-488b-b583-352281c5161e/IMG_0438.jpeg?t=1781264477) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** The World Cup has landed in the US, and the platforms are in an all-out brawl to own where fans gather, react and share it. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/71414d6f-9523-4742-b387-51e17e48ccc4/image.png?t=1781261284) Caption: [Image: Meta] - Facebook's bolted on a ["Football Mode"](https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv). Instagram's got a "Goal!" voice effect that [detonates an animation in your DMs](https://www.digitaltrends.com/social-media/instagrams-voice-message-effects-now-let-you-sound-like-a-pirate-a-grandma-or-a-world-cup-fan/). Threads has built a whole [World Cup hub](https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ) — live scores, football stickers, legend-hosted Live Chats. If it's got a logo, it's had a football glow-up. Resistance is futile. Also this week: Instagram is _finally_ letting you [reorder your grid](https://www.threads.com/@mattnavarra/post/DZVOFqlipGW) — a decade late, but who's counting (thanks Instagram for the early access). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8e70ecdd-cdb1-4c9a-9f18-0e4bcf7c5bfe/image.png?t=1781261347) Follow image link: (https://www.threads.com/@mattnavarra/post/DZVOFqlipGW) Caption: - LinkedIn's built a [creator marketplace](https://news.linkedin.com/2026/how-b2b-brands-can-drive-impact-with-creators-and-stronger-creat) much like Instagram, TikTok, and YouTube’. It’s a land grab for the B2B creator budgets agencies have been brokering off-platform, now routed through its own ad tools so it takes a cut. TikTok's testing [in-app audio calls](https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB) — a late scramble to catch Snap and Instagram, who built messaging into their core. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29ab6fbd-2cdb-4803-9f53-b44852bba32e/image.png?t=1781261416) Follow image link: (https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB) Caption: [Image: @jonahmanzano] - As DMs quietly become where social actually happens, TikTok's playing catch-up. - Meanwhile, the teen social media ban is the must-have government policy of 2026. Australia's got one. Canada's [joining in](https://www.reuters.com/legal/litigation/canada-introduces-legislation-ban-social-media-children-under-16-2026-06-10/). Now British PM Sir Keir Starmer's is reportedly [dropping in his next week](https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/). A cracking win against a group of people too young to vote. Whether it keeps a single kid _actually_ safer is the bit nobody's rushing to answer. And remember [last week's Meta AI hack](https://geekout.mattnavarra.com/p/meta-ai-agents-conversations-event-instagram-ai-hacks)? Hackers waltzing into Instagram accounts by asking Meta's support bot nicely, like it was holding the door open for them… …Well, Meta's now [put a number on it](https://www.nytimes.com/2026/06/09/technology/instagram-hack-ai-bug.html): 20,225 accounts compromised — the Obama White House, US Space Force, Sephora All handed over by the very same AI Meta wants running your business. 😬 Meta's defence? The tool "worked properly and functioned as intended." Ah. So it's _meant_ to do that? Reassuring. Plenty more below. Let's crack on! 👇 — Matt- __________ ##### ==2 cool things…== 🤖 **Run influencer campaigns?** This is wild → An AI agent that chases, vets and ships them for you. You just approve → [Take a look](https://www.ahacreator.com/) [Ad] - 🧠** This newsletter is read by marketers at Tesla, Google and Meta **→** **Free insights, 3x a week. 46,000+ subscribers (including me!) → [Check it out](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) -------------------- ###### SPONSORED ▶︎ TOP TOOL ALERT #### An Actual AI Agent For Influencer Marketing — Not Just Another Search Bar! 🙏 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/027f1438-ec46-4df7-8ee0-6b3bd0e21736/image.png?t=1781254273) Follow image link: (https://www.ahacreator.com/) Caption: - Does this sound familiar? You confirmed a creator 2 weeks ago. Three follow-up emails later, the post still isn't live — and you have 40 more in a spreadsheet somewhere. Most people running large-scale influencer programs are doing glorified admin work — coordination and follow-ups, not strategy. [AhaCreator](https://www.ahacreator.com/)** **fixes that. An AI agent that owns execution: * 🤖** Outreach, negotiation & content review** — automated. You approve. * 🔎** Multimodal matching** — content, audience fit, fraud signals. Not just tags. * 📈** 100K+ active creators, hours-level response** — 5M+ vetted database behind it * ⚙️** Risk screening upfront **— fake engagement and PR risks caught before budget drops * **⚡️ 1,000 drafts reviewed in 2 minutes **— compliance-checked before you open a file * **🛡️ Escrow payments, standardized contracts** — no delivery, no payment. Full auto-refund. AhaCreator has been ranked best AI agent by Influencer Marketing Hub, And is trusted by social teams at 300+ global brands. **[Try AhaCreator](https://www.ahacreator.com/)**** **→ Less chasing. Less admin. More live posts. Deploy Your AI Agent → (https://www.ahacreator.com/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- UK set to ban under-16s from social media, livestreaming, disappearing messages: (https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/) 2. **UK ignores White House warning **not to ban social media for under-16s [[INTERFERING](https://www.theguardian.com/uk-news/2026/jun/09/crackdown-on-tech-platforms-will-go-ahead-despite-us-intervention-says-no-10?CMP=Share_iOSApp_Other)] 3. **Meta quietly removes face-recognition code** from smart glasses after being exposed by Wired [[BACKPEDALING](https://www.wired.com/story/meta-removes-face-recognition-code-meta-ai-app-smart-glasses/)] 4. **Meta** **ordered by EU to allow rival AI chatbots **back on WhatsApp for free [[UNBLOCKING](https://www.reuters.com/world/eu-regulators-order-meta-allow-rival-ai-chatbots-free-access-whatsapp-2026-06-09/)] 5. **Social media managers rejoice: **Instagram finally lets you reorder your grid [[GRIDDING](https://www.threads.com/@mattnavarra/post/DZVOFqlipGW?xmt=AQG0Jv0APlYiBud4NsFrhcypS_pEAuBX-xeMcfgj7oTMHqwi_ihlGJiApRvtRZgvD-yIqP21&slof=1)] -------------------- ###### SPONSORED ▶︎ FREE NEWSLETTER #### For Every Social Media Marketer Who Wants to Think Like a CMO 🧠 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/43d5e35c-46c9-4e75-b218-71a767839c49/image.png?t=1781255967) Follow image link: (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) Caption: - **If you want to grow beyond social** and understand the whole marketing machine, then you need to start seeing how every channel connects. [**Stacked Marketer**](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026)** is the free newsletter** that gives social marketers the full marketing picture — paid, email, ecom, SEO, and AI.  **With 3 newsletters per week,** you'll start connecting the dots across the funnel. **You'll ask sharper questions in cross-team meetings.** Eventually, you become the marketer who understands the whole game. **Read by top marketing teams** at Tesla, Google, Meta, Amazon, Pinterest, and X → [Join 46,000+ marketers](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) (including me!) Free Marketing Insights → (https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=may2026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **A UK teen social ban is back on the cards (and the US isn’t happy)** UK set to ban under-16s from social media, livestreaming, disappearing messages: (https://www.politico.eu/article/ministers-to-ban-under-16s-from-social-media-livestreaming-disappearing-messages/) Why are countries around the world rushing to ban social media for under-16s? Perhaps because it’s an easy political win in a world of difficult choices, and the only people who will really get upset are too young to vote…? 🤔 So it should be no surprise that a teen social ban is back on the cards in the UK, where the idea had been downplayed for a few months. With an uproar about cuts to defence spending, the far-right (endorsed by the world’s first [trillionaire](https://www.reuters.com/business/media-telecom/spacex-ipo-makes-elon-musk-worlds-first-trillionaire-2026-06-11/)) stoking violence at any opportunity, and a leadership challenge brewing, Keir Starmer needs that easy win. Politico reports that a policies are being rushed through to get announced on Monday: _“UK ministers will announce a ban on under-16s accessing certain social media platforms as well as livestreaming, disappearing messages, and functionalities that allow communication with adult strangers”_ Oh, and…_ “_**_Social media curfews for 16 and 17 year-olds_**_ could also be implemented but this is still to be confirmed”_. If this all proves to be true, expect the lobbying machine to go into overdrive on both sides. Social media companies will seek to have their platforms exempted from the rules, and child safety campaigners will push for maximum restrictions. But in his rush for a win, and a big policy to have to his name if he is replaced soon, Starmer might unleash some unintended consequences. This week he [gave](https://www.theguardian.com/technology/2026/jun/08/starmer-tech-firms-ultimatum-block-explicit-images-children-phones?CMP=Share_iOSApp_Other)** **Apple and Google three months to block explicit images on children’s phones. Messaging app company Signal has already spoken out about how the move [won’t protect children](https://www.theregister.com/security/2026/06/09/signal-uks-child-nude-block-threat-wont-protect-children/5252761) and might drive the app to be withdrawn from the UK market. Meanwhile, a social media ban would enrage the White House, which has already [warned](https://www.theguardian.com/uk-news/2026/jun/09/crackdown-on-tech-platforms-will-go-ahead-despite-us-intervention-says-no-10?CMP=Share_iOSApp_Other) the UK not to place too much of a burden on US tech companies. And as we’ve seen in Australia, kids find a way around these bans. Just like teenagers smoking behind the bike sheds at school, they’ll still be social online somehow. Will they be more safe just because it’s illegal? So Starmer might get a few cheers from parents and a smattering of good headlines, but he might not make a huge impact on child safety… all while upsetting everyone from a 13-year-old in Washington, North East England, to a President in Washington, DC. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5f8c7035-6f35-402d-b003-b2753879cb3c/image.png?t=1781262438) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv?xmt=AQG0yWP3G5w3MHnnieEIyP0Np_G6XnU_USQtfvH7mY7KgQ) Caption: Facebook adds ‘Football Mode’ for the World Cup | Image: Meta * **Facebook** gears up for the World Cup with a new [double-tap "Football Mode" ](https://www.threads.com/@mattnavarra/post/DZdH6ERkXAv?xmt=AQG0yWP3G5w3MHnnieEIyP0Np_G6XnU_USQtfvH7mY7KgQ)— themed reactions, a hidden game, AI jersey try-ons and live goal alerts in Messenger. * **Facebook** has added a [World Cup animation](https://www.threads.com/@mattnavarra/post/DZcnnyPilpy?xmt=AQG0sbbjy7C8rcRVU0BKmldw-p-lFVH3b6vlRr4lUuFvtwGJClaXQ00FA51cyRcx2ihfagZ5&slof=1) to its in-app logo * **Facebook** now offers tips on how to [maximise content views](https://www.threads.com/@oncescuradu/post/DZXRtiKDEVb?xmt=AQG0ah2llmBBw6TN-K0JoWGKoxpOha5GnYdzEjpVRXwCJmwfE2tjca7MXEGNiHereFeCvynN&slof=1) * **Meta** isn’t slowing down with its AI rollout despite its support chatbot helping hackers change the ownership of [around 20,000](https://www.nytimes.com/2026/06/09/technology/instagram-hack-ai-bug.html?smid=nytcore-ios-share) Instagram accounts * **Meta** will start to use [off-site activity](https://www.socialmediatoday.com/news/meta-will-use-off-site-activity-to-customize-feed-and-ai-responses/822442/) to personalise your feeds and AI responses (some markets including the EU and UK are excluded for now) * **Facebook** is testing a new [“+” button](https://www.threads.com/@oncescuradu/post/DZaGGbRDH9a?xmt=AQG0ex_o8x3dQLfDTLm8BT2G-tLbNNqRG9eTDJDIvDQ89GU2o9kYXnOh8UjR93bGK-_prEw&slof=1) that houses the GIF, Avatars, and Stickers sections **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/318486cb-7925-487e-aec8-f9e12a47389a/sq500_worldcup_instagram.jpg?t=1781264383) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdIEhGivTg?xmt=AQG0nff0qoGDswUIb8vuB2_DOgQoy273I1c-sSGISKsjR22pEmoc8zki0pxy6RW7W8QBRoU&slof=1) Caption: Instagram gets World Cup glow-up | Image: Meta * **Instagram **is getting a [World Cup glow-up](https://www.threads.com/@mattnavarra/post/DZdIEhGivTg?xmt=AQG0nff0qoGDswUIb8vuB2_DOgQoy273I1c-sSGISKsjR22pEmoc8zki0pxy6RW7W8QBRoU&slof=1): enhanced tournament search, a dedicated content hub and an AI "Goal!" voice effect in DMs. * **Instagram** now lets you [adjust the algorithm](https://www.theverge.com/tech/947898/meta-instagram-your-algorithm-main-feed-tell) behind your main feed, to shape what topics it shows you * **Instagram** expanding [post-view ads on Reels](https://www.socialmediatoday.com/news/instagram-expands-reels-post-view-ads-to-all-advertisers/822317/) globally * **Instagram** is rolling out the ability to [tag a location in Notes](https://www.threads.com/@jonahmanzano/post/DZZ_usWifIv?xmt=AQG0ArWVwWK-sqCtr7EGG_JRaEUrn2EwDuvQryxnV_lWU7Fl7_nKJ4sRst_EhQOWpgRqLDOl&slof=1) * **Instagram** is testing letting users add content [directly to Highlights](https://www.threads.com/@jonahmanzano/post/DZaF6oCiXhM?xmt=AQG02-5b3TqChXt-0uqHgBdnB9UXeYKFIWpfJywDVsgkEjToRS0i6tlZ7Bs230kXl5jZCZoC&slof=1) * **Instagram** can now notify users when an artist [releases new music](https://www.threads.com/@jonahmanzano/post/DZLXKzmk2e7?xmt=AQG08hmvXLjSeJnOR74sD2zOm_NlegBA_Vb3_3Fgb373Z6Sxk12-JMDxh-fyWQorMpd04myw&slof=1) * **Instagram** now shows [when your Notes will expire](https://www.threads.com/@jonahmanzano/post/DZQruxCEwc8?xmt=AQG0incbX2XWJ4AyL7Nf_0Pp2CnoRZ0cCEQpw55Brb4Ch9Zd1jPAuXpEs8xJX5WP8E0aCVw&slof=1) after you post them * **Instagram** has added an [“AI creator” label option](https://www.threads.com/@chrisfirstt/post/DZV3JCHliQs?xmt=AQG0TedXq5IwFRbXML9D-Xt6QfKPNrawY0E2Ee82Mgv-pRxG3La1DM06YUeC-3YUjAhvoIdW&slof=1) for profiles * **Instagram** has made it easier to [create new Highlights](https://www.threads.com/@theahmedghanem/post/DZexMpjjjjd?xmt=AQG0-lCEW8AsB__TMmWZjI21rXRdMwq5UYvNwFOQpjAoRepjycjwxoTcil_VxMKIDkHv7UrP&slof=1) from your Story Archive * **Instagram** has added [slick new animations](https://www.threads.com/@jonahmanzano/post/DZaB7teiWlA?xmt=AQG0nezVczhr1XG1q-TJc56UAlPCtyWcOxjxCbtD8znGgn_ZIPL1R9dGonblx3SSLibM1b8&slof=1) on the ➕ and ❤️ buttons * **Instagram**’s link sticker has two new [font options](https://www.threads.com/@theahmedghanem/post/DZewDa-judJ?xmt=AQG0HU32y8UCSZ4YtuQQtY9_Gd9tyl-Hyz-E5nd12RKC2ID06CTIFO-mKrgKHj03KD0vRlJn&slof=1) * I**nstagram Edits** has added [snap alignments](https://www.threads.com/@creators/post/DZdYAqlEhz4?xmt=AQG07YfVdd954oNu0AuIgdzb8hyu37gaVyVTRV9QW1Pnl3HxcVuVG3xgDfub38joTCuQxjo&slof=1), better inspiration search, and more * **Instagram Edits** has added new creative tools for [fonts and audio](https://www.threads.com/@mattnavarra/post/DZMw0PQFhbM?xmt=AQG068Z1SCvk1b3N5ukWgbpZ7KETmOAeRKQeiAR76VkKlh6gXXzRdOtC3v1ouUn8yjqeXJg&slof=1) * **Instagram Edits** is working on a [desktop app](https://techcrunch.com/2026/06/11/metas-edits-app-is-getting-an-ai-assistant-and-a-desktop-version/?utm_campaign=social&utm_source=threads&utm_medium=organic) * **Instagram Edits** has made it easier to [test beta features](https://www.threads.com/@theahmedghanem/post/DZev410jozz?xmt=AQG0n4QPIanBDorJpKDXEMGeDLBTnjDfVGIY6JUH5aURF_qUJ0uuGfIHVzEWv9GsIKL5Io9t&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c92a1e6b-785c-4be0-934e-5cc9773bf056/sq500_worldcup_threads.jpg?t=1781264398) Follow image link: (https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ?xmt=AQG00VZxUZVPApIOLw4K88-E-IbiFKTbFgi5W2BuwPTAfLb8oHJ2sFZhKDo_0_sY1DfXzIE-&slof=1) Caption: Threads dedicated World Cup hub is live | Image: Meta * **Threads** is launching a [World Cup hub](https://www.threads.com/@mattnavarra/post/DZdIDLViqLQ?xmt=AQG00VZxUZVPApIOLw4K88-E-IbiFKTbFgi5W2BuwPTAfLb8oHJ2sFZhKDo_0_sY1DfXzIE-&slof=1): legend-hosted Live Chats, a match-day community, inline live scores, football stickers, [country flags](https://www.threads.com/@mattnavarra/post/DZdEweNCp70?xmt=AQG0NI09kJb3F5XygAtNrPQv0pJ0j_W5wKhY5ssZIQ0zujjWS-6xgsalQoEhcg0ByY8MEfb-&slof=1), and game reminders. * **Threads** has added a new [‘Unreplied’ comment filter](https://www.threads.com/@oncescuradu/post/DZaOxU-DM36?xmt=AQG0zr1yi_e7JqSeEB2-i5rOTYqa-J2LrwO9Hd5Oxgm5zrwGOzNe-qIj_W9384XZUQ7g5BXR&slof=1) within the ‘All’ menu * **Threads** now lets customise your feed by [privately telling the app](https://www.threads.com/@jonahmanzano/post/DZSXppsiWgj?xmt=AQG0ulgPyplcRsvvq9CYyjxsce-AlDk8jIc_avADi8ijNn6diQIHK9sIY6rH56dRgyKnOyOQ&slof=1) what you want in your feed (you previously had to do it publicly) * **Threads **is testing support for [in-app YouTube video playback](https://www.threads.com/@oncescuradu/post/DZIUOI6DOGg?xmt=AQG0VcKdXnK25x92Qzpv4uNXeHta1puVZcnrjGZiBCMNn0ae0U6ph1eId_I0PR1kBTyJ3a7x&slof=1) on iOS * **Threads** has expanded access to [Live Chat](https://www.threads.com/@oncescuradu/post/DZWPGUNjF2e?xmt=AQG0D-0cb6uOfIHmphDlwPIUDEwR3n3FCFn3dQUwFRc78nXUsVOULD1g--ylkJAoXmOvsDo&slof=1) more widely and even got [Lewis Hamilton](https://www.threads.com/@scuderiaferrari/post/DZaUmhriFVA?xmt=AQG0WafhEWf8axtE2S3b9TEfF7y7GwHYg8ORxM-l9e2-uNMdeDMvx1k-UDClGOvYWbir3SvW&slof=1) involved **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e066f2c1-23fd-4f30-87e9-8d9e1f667ae3/image.png?t=1781263256) Follow image link: (https://wabetainfo.com/whatsapp-is-testing-scheduled-messages-for-chats-and-groups/) Caption: WhatsApp working on scheduled messages feature | Image: WABetaInfo * **WhatsApp** is testing [scheduled messages](https://wabetainfo.com/whatsapp-is-testing-scheduled-messages-for-chats-and-groups/) for chats and groups * **WhatsApp**’s Football Central 2026 hub now features a [curated playlist](https://www.threads.com/@jonahmanzano/post/DZMFul-id9M?xmt=AQG0WVr_Vjnvd3-BsxIFOJzvGRqMg5u-4cIeJwiVuCDMhN8haNDYMEanWxt_Vz7ZrpQA3oc&slof=1) of songs inspired by football culture * **WhatsApp** is rolling out a [Status Archive](https://www.threads.com/@wabetainfo/post/DZZkpFKEQqH?xmt=AQG0spZbs-lCLjE5CpfxETYXOcSjOJSFTLFTdh3W6kKMWRiStptYmMpfEG6g-Y_ZTgSivTMo&slof=1) to preserve your updates * **WhatsApp** is working on [new filters](https://wabetainfo.com/whatsapp-is-working-on-new-filters-for-archived-and-locked-chats/) for archived and locked chats * **WhatsApp** is working on bringing two [subscription plans](https://wabetainfo.com/whatsapp-is-testing-meta-one-subscription-plans-for-android/) for Meta One directly to the Android app * **WhatsApp** is rolling out the ability to add [multiple accounts](https://www.threads.com/@wabetainfo/post/DZTkG2kCE3S?xmt=AQG0jXa28rHj2jT76-Owkvov4xHnBS9qpeo6QgKm5BlRT0h1wPOohfQHc6WNZaUfj2G14r1u&slof=1) to the app **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ce93a7e-81a1-4bdb-9e86-56e11fcc8027/sq500_analytics_navy.jpg?t=1781264411) Follow image link: (https://www.threads.com/@oncescuradu/post/DZWAapBDAqB?xmt=AQG0fVAZetc8noahDEjNjQZvAjdfEAkupnXoAlwmFQLOlfmzXbpHMnCYax6LciMHBVeMuzg&slof=1) Caption: X adds ‘Verified’ filter in X Analytics | Image: @oncescaradu * **X** has added a new [‘Verified’ filter](https://www.threads.com/@oncescuradu/post/DZWAapBDAqB?xmt=AQG0fVAZetc8noahDEjNjQZvAjdfEAkupnXoAlwmFQLOlfmzXbpHMnCYax6LciMHBVeMuzg&slof=1) in X Analytics that shows only impressions and engagements from verified users * **X** is [facing no action](https://www.theguardian.com/uk-news/2026/jun/10/elon-musk-x-not-face-action-uk-government-posts-inciting-violence-belfast?CMP=Share_iOSApp_Other) from the UK government over posts stoking far-right violence in Northern Ireland, any action has been left to regulator Ofcom, which could take months * **X** told a UK-based Chinese activist that abusive deepfakes of her [did not break its rules](https://www.theguardian.com/technology/2026/jun/10/chinese-activist-uk-apple-peiqing-ni-x-deepfakes?CMP=Share_iOSApp_Other) 🤔 * **xAI** is being sued over [claims it fired](https://techcrunch.com/2026/06/10/xai-fired-an-engineer-who-raised-alarms-about-grok-safety-new-lawsuit-claims/) a Grok safety whistleblower **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55e3efa5-8886-4553-baf8-8a9ed422a235/image.png?t=1781263598) Follow image link: (https://newsroom.tiktok.com/community-fest-2026-celebrates-connection-and-discovery-on-tiktok-live?lang=en) Caption: TikTok launches creator competition ‘Community Fest’ | Image: TikTok * **TikTok** is turning LIVE into a full-blown creator competition this summer, with [Community Fest 2026](https://newsroom.tiktok.com/community-fest-2026-celebrates-connection-and-discovery-on-tiktok-live?lang=en) * **TikTok** is testing the ability to [call friends in-app](https://www.threads.com/@mattnavarra/post/DZcHMIwCjHB?xmt=AQG0AiRiM7JjU7epwEQ_mz2reu1w42dqRLMxgXFlVHN-a8w9RCZ0W_4cf3H11X-_d4P7WD22&slof=1), WhatsApp style * **TikTok **now lets you reshare your memories with a new ‘[On This Day](https://www.threads.com/@jonahmanzano/post/DZQwSR4E48f?xmt=AQG007i-mcf1TRfGyvfF2ThAc7YOXr1S5CEBwA9Pdde-DxB1j4bygu6DD5jjX6ogDsxAPzMP&slof=1)’ feature directly from the Add to Story section * **TikTok** is testing a [‘change region’ feature](https://www.threads.com/@jonahmanzano/post/DZcY_ACiY4e?xmt=AQG0jpc36tVo22Diz3jmqviOHBe3_ne9gWPQFvCG0wMsKMn8F2s2RPKhLmgqpPfbxg2UrkI&slof=1) so you can see what’s trending in other parts of the world * **TikTok** is testing [polls in comments](https://www.threads.com/@jonahmanzano/post/DZcj1HXCTSz?xmt=AQG0M9vr7Ct8W90WCpD0_5FjBMDUeileIZo90Q88vGyD3fxSv5Ykxv95XIbxUg-ZjFZ6SKE&slof=1) * **TikTok** now lets you [customise chat bubbles](https://www.threads.com/@theahmedghanem/post/DZevTEPjtKd?xmt=AQG0_4-mD5wtcqHjsteljKKCMNStjJskXE9LVNSaCns4YPytnxP8uDE9ODP6NEs8zQnZqPoJ&slof=1), including World Cup themes * **TikTok** now allows users to use [Live Photos as photo comments](https://www.threads.com/@oncescuradu/post/DZZ2whHDLL8?xmt=AQG0OH9wQCxKHAEXDP94AfmdBb-b-aDZlP0NtsXd_GW-MZT8xAH7R1KgrsW46QiHZKmkcfQg&slof=1) * **TikTok** is giving Malcolm Todd fans an [in-app album launch experience](https://newsroom.tiktok.com/iktok-celebrates-malcolm-todds-new-album?lang=en) * **TikTok** and ATP have expanded their partnership to [grow tennis fandom](https://newsroom.tiktok.com/tiktok-atp-expand-partnership-to-attract-the-next-generation-of-global-tennis-fans?lang=en) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/60c68095-37da-4651-ab30-c8ee0d556575/sq500_youtube_dm_iphone_red.jpg?t=1781264422) Follow image link: (https://9to5google.com/2026/06/10/youtube-new-messaging-chat/) Caption: YouTube brings back in-app DMs | Image: YouTube * **YouTube** is rolling out [in-app messaging](https://9to5google.com/2026/06/10/youtube-new-messaging-chat/) for sharing videos, Shorts and livestreams. * **YouTube** is an official [World Cup partner](https://blog.youtube/news-and-events/watch-fifa-world-cup-youtube/), with the first 10 minutes of every match streamable on the platform, a creator programme on the ground at games, and four official Shorts effects * **YouTube** has [ended an experiment](https://www.socialmediatoday.com/news/youtube-ends-product-tag-experiment/822191/) in which creators could add shopping tags to posts * **YouTube** Shorts is becoming more like TikTok with [a heart button for likes](https://9to5google.com/2026/06/09/youtube-like-button-shorts-heart-test/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/732fcd95-47b8-424f-9f1a-d747a7985137/image.png?t=1781270559) Follow image link: (https://www.linkedin.com/pulse/introducing-wend-our-eighth-linkedin-game-helen-smith-bpxec?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) Caption: LinkedIn’s new word game Wend launched | Image: LinkedIn * **LinkedIn **joins TikTok, Instagram, and YouTube by launching its own [Creator Marketplace](https://www.businessinsider.com/linkedin-launching-creator-marketplace-details-2026-6) … **LinkedIn's **also prepping [new creator-monetization tools](https://www.businessinsider.com/linkedin-launching-creator-marketplace-details-2026-6#:~:text=Leaked%20documents%20obtained%20by%20Business%20Insider%20show%20LinkedIn%20is%20planning%20a%20slate%20of%20new%20creator%2Dmonetization%20products%2C%20including%20subscriptions%2C%20an%20events%20program%2C%20and%20a%20system%20that%20lets%20users%20purchase%20%22experiences%22%20from%20influencers%20like%20advice%20sessions.) — subscriptions, events, and ability to sell paid "experiences" like advice sessions. * **LinkedIn** now makes carousel posts appear in a [more compact format](https://www.socialmediatoday.com/news/linkedin-adds-more-post-performance-insights/822193/) in-feed * **LinkedIn** launched Wend, its first [new word game](https://www.linkedin.com/pulse/introducing-wend-our-eighth-linkedin-game-helen-smith-bpxec?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) since 2024 * **LinkedIn **is more aggressively pushing users to [promote posts](https://www.threads.com/@lindseygamble_/post/DZONVhAFi0g?xmt=AQG0XFhA4mRSZoX2Cdo_0a50XxjHPS9EXR79f4jyLDAI9DnaHQS3b8oQ-1uNHR2j3AYfY4k&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7c271fa-a041-4694-9ee8-f1343b3c540f/image.png?t=1781270239) Follow image link: (https://newsroom.snap.com/bringing-fans-close-world-cup-2026?lang=en-GB&utm_id=97760_v0_s00_e0_tv4) Caption: Snapchat’s World Cup features roll out | Image: Snap * **Snapchat** is building a full [World Cup experience](https://newsroom.snap.com/bringing-fans-close-world-cup-2026?lang=en-GB&utm_id=97760_v0_s00_e0_tv4) across creators, athletes, AR and live events * **The English FA** is putting [England fan AR](https://newsroom.snap.com/fa-brings-england-fans-closer-to-action-snapchat?utm_id=97760_v0_s00_e0_tv4) inside **Snapchat** and its own app * **Snapchat** will now [block younger teens](https://www.engadget.com/2191075/snap-will-no-longer-allow-younger-teens-spotlight-videos-to-be-publicly-viewable/) from sharing Spotlight videos publicly * **Snapchat** has been spotted testing a [‘shady’ new app icon](https://www.threads.com/@theahmedghanem/post/DZetYSljqmQ?xmt=AQG0pA41joM1v5H2DDDvaUTm-8O7419pGxQweSVAmOzbGoNjpdItLzyt3esYpof8BiXh0s_V&slof=1) * **Reddit **now lets all users post [videos in comments](https://www.engadget.com/2192400/reddit-now-lets-you-post-videos-in-comments/) * **Bluesky** now lets you upload [up to 10 images](https://www.threads.com/@oncescuradu/post/DZWBsDVDAdK?xmt=AQG0jM_9bFHsteysTLLkSbTq1RnHFU0GyEbMLPHEyhItPeUDi85bGpsegegwRD2gTuKKerQ&slof=1) per post * **Bluesky** is rolling out [group chats](https://techcrunch.com/2026/06/11/bluesky-launches-group-chats-as-company-shifts-focus-to-community-features/) for up to 50 people, in an effort to shift the platform towards niche communities… **… Bluesky** is also working on [Subreddit-style communities](https://www.theverge.com/tech/948215/bluesky-communities-at-protocol-atmosphere-reddit) as part of the shift * **Twitch** is launching [Football Fest 2026](https://blog.twitch.tv/en/2026/06/10/ways-to-watch-football-fest-2026-on-twitch/) for the World Cup, with streams, watch parties, themed badges and more * **Pinterest** is letting creators [connect Amazon Storefronts](https://techcrunch.com/2026/06/10/pinterest-bets-on-creators-with-amazon-storefront-integration/) directly to their profiles * **CapCut** is preparing to launch a new [Ultra subscription tier](https://www.threads.com/@jonahmanzano/post/DZXGiNpiV5y?xmt=AQG0O9_AhthtgcOqntp7qLjKi1TFg3QYtJCq69K3nwbNgOJdIBBCGZcAKWvRqVfxI0GkWWo&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Ahoy there! **Instagram voice notes can now… make you sound like a pirate?! Instagram is expanding AI-powered voice effects in DMs to more Android and iOS users. The rollout brings 15 effects, including Goal!, Pirate, Autotune, Whisper, Grandma and Princess. The World Cup-timed “Goal!” effect unlocks a surprise animation when sent. Recipients can see which effect was used and tap it to reply with the same one. Instagram’s new voice message effects let you sound like a pirate, a grandma, or a World Cup fan: (https://www.digitaltrends.com/social-media/instagrams-voice-message-effects-now-let-you-sound-like-a-pirate-a-grandma-or-a-world-cup-fan/) __________ ##### Also spotted this week… * **Instagram Edits** is integrating an [AI assistant](https://techcrunch.com/2026/06/11/metas-edits-app-is-getting-an-ai-assistant-and-a-desktop-version/?utm_campaign=social&utm_source=threads&utm_medium=organic) directly into the app * **Meta AI** now lets you [record and send voice messages](https://www.threads.com/@jonahmanzano/post/DZLasLFE2lh?xmt=AQG0lyJsBUunsxXjJBCijYLzHn1Ge4QlXBThZDS-BtRL4KTfhHAYSfKAnHhAuwbS6SLm5Z5O&slof=1) when chatting with the assistant -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **Being always-online is no longer the flex it used to be…** People now use an average of nearly seven social platforms each month. Platforms reward brands for posting fast, often and in every format. The result? More reactive content, weaker identity and audiences spotting opportunism instantly. In an always-on culture, restraint is becoming the thing that actually creates signal. [I gave my thoughts](https://blog.seeking.com/the-cost-of-being-everywhere) on the costs of being everywhere online to **Seeking**. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bc4d6221-ef6c-4899-a34d-6894a91d8b59/IMG_0425.jpeg?t=1781187993) Follow image link: (https://blog.seeking.com/the-cost-of-being-everywhere) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2610ca18-649e-417b-8458-dc8deb72cfcd/Geekout_120626.jpg?t=1781259770) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-they-hear-the-share-7469780490347040768-kTCr/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21a27a2b-ca83-400a-994f-3893547f05a3/Rangel_120626.jpg?t=1781259942) Follow image link: (https://www.linkedin.com/posts/jrangel_how-do-you-do-fellow-kids-share-7468063347561832448-RmP1/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Celebrity “finstas” are back on Instagram**, except now they’re carefully branded authenticity cosplay. **Addison Rae**, **Rachel Sennott** and **Charli XCX** are all running side-account lore machines. These accounts mimic private chaos while still feeding the algorithm exactly what it wants. The goal isn’t secrecy anymore. It’s curated intimacy and _“if you know, you know”_ energy. Even brands like **Balenciaga** are now launching faux-finstas for cultural world-building. The Finsta Renaissance Is Here: (https://www.nylon.com/entertainment/finsta-instagram-celebrity-lore-trend) __________ **More brand news and views:** * **Why beauty brands can’t afford** to[ ignore TikTok Shop](https://www.businessoffashion.com/articles/beauty/why-beauty-brands-cant-afford-to-ignore-tiktok-shop/) * **Brands are turning to creators** to build World Cup buzz [amid a logistics nightmare](https://digiday.com/media/brands-turn-to-creators-to-build-world-cup-buzz-amid-a-logistics-nightmare/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"It endangers us all"“ — – **Messaging app company Signal** [isn’t a fan](https://www.theregister.com/security/2026/06/09/signal-uks-child-nude-block-threat-wont-protect-children/5252761) of the UK government’s plan to make tech companies scan devices for nude images of children __________ **Also quoted this week:** _“[They have] changed utterly: from being human-centric to being much more about content, often synthetic content, algorithmically recommended to you”_ **- Former Meta VP Nick Clegg **calls out a [change of product direction](https://www.theguardian.com/politics/2026/jun/08/silicon-valley-meta-maga-politics-nick-clegg?CMP=Share_iOSApp_Other) by his ex-employer __________ _“Parents have been clear they want decisive action that will actually work… If Keir Starmer prioritises short-term announcements over what the evidence and experts say is needed, children and parents will be left to count the cost and child protection will take a step back.”_ **- Andy Burrows, chief executive of the Molly Rose Foundation** warns a rushed teen social media ban in the UK [could backfire](https://www.theguardian.com/uk-news/2026/jun/08/social-media-ban-under-16s-uk-safety-standards-molly-rose-foundation?CMP=Share_iOSApp_Other) __________ _“How will we, as a society, reliably verify age on the internet? Until we answer that question honestly, everything else is a workaround.”_ **- Meta speaks out** [against teen social media bans](https://about.fb.com/news/2026/06/how-to-verify-age-online/) without a way to accurately verify ages -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **The Social Reckoning**, The Social Network’s sequel just [dropped its first trailer](https://deadline.com/2026/06/the-social-reckoning-trailer-aaron-sorkin-facebook-1236952527/). The film follows **Frances Haugen** leaking **Facebook's** secrets to the **Wall Street Journal.** **Jeremy Strong** plays an older **Zuckerberg**, 17 years after The Social Network Reactions to the trailer have been [mixed](https://gizmodo.com/shes-disrupting-the-trailer-for-the-social-network-sequel-is-here-to-launch-a-thousand-memes-2000770101) at best, but we’ll be able to see the whole thing when it arrives in cinemas from 9 October. Youtube: THE SOCIAL RECKONING – Official Teaser Trailer (HD) (https://youtu.be/gM4LkaXwGuY?is=lo3LuFDC_PrLfKcc) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- Welcome to “Sloptimization”, the new dark art of gaming chatbots* Companies are now publishing self-serving “best product” lists to influence chatbot recommendations. Shopify, Figma and ClickUp are among brands using ranking-style content where they magically come first. Reddit is also being gamed, because AI tools love citing forum posts. What could go wrong? Search is becoming less about winning clicks and more about manipulating the AI answers people trust. Ewwwwww….. Your Search Results Are Getting Sloptimized: (https://www.theatlantic.com/technology/2026/06/google-search-ai-optimization/687495/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **We shouldn’t be surprised at this point**, but come on… **xAI** and **X** are today part of the world’s biggest-ever IPO. Total negligence rewarded 😡 Grok Is Still Hosting Sexualized Deepfakes of Famous Women: (https://www.wired.com/story/grok-is-still-hosting-sexualized-deepfakes-of-famous-women/) __________ **More WTF this week:** * **TikTok was used** in a [£153 million tax scam](https://www.dexerto.com/tiktok/police-arrest-tiktokers-accused-of-scamming-users-out-of-204-million-3373102/) in the UK * **UK politician Nigel Farage isn’t happy with X** showing fake AI-generated ads of him attacking [the governor of the Bank of England](https://www.bbc.co.uk/news/articles/cewq1w7r0zgo) * **Facebook is paying accounts** outside Canada that are [posting ragebait](https://www.cbc.ca/news/canada/facebook-overseas-alberta-separtism-9.7223966?cmp=rss) to promote the idea of the state of Alberta leaving the country * **Reddit ads are impersonating **BBC and Guardian articles to [push AI crypto scams](https://www.bitdefender.com/en-us/blog/hotforsecurity/reddit-scam-ads-impersonate-bbc-and-the-guardian) * **Fox One is paying two TikTok creators** $50,000 each to [watch the World Cup from Times Square](https://thedesk.net/2026/06/fox-one-world-cup-watchers-austin-kevin-tiktok/) * **Hackers are using TikTok videos** offering ‘free Spotify Premium’ to [spread malware and steal passwords](https://www.techradar.com/pro/security/hackers-are-using-tiktok-videos-offering-free-spotify-premium-to-spread-malware-and-steal-passwords) * **YouTube reportedly hosts 75+ channels **linked to [US-sanctioned Iranian entities](https://www.wired.com/story/youtube-appears-to-be-making-money-off-of-sanctioned-iranian-accounts/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Ooops…!** Meta accidentally built an AI-generated clickbait tab inside its **Meta AI app.** The feed served fake “articles” about royals, pubs, Rolexes and British queueing. Grim. Stories were fully AI-generated, lightly hallucinated and often sourced from absolutely nowhere. Some AI images included duplicate Queen Elizabeth’s and nightmare-fuel anatomy glitches. Meta quietly killed the feature after reporters started asking awkward questions (a familiar tale). Meta made its own AI-generated clickbait news feed: (https://www.theverge.com/ai-artificial-intelligence/944235/meta-app-ai-clickbait-articles) __________ **More fails spotted:** * **TikTok’s “Not Interested” button** apparently [forgets what you hate within minutes](https://www.digitaltrends.com/social-media/tiktoks-not-interested-buttons-fails-you-in-merely-a-few-minutes-finds-research/) * **Google Business Profiles have been hit** by a mystery bug that automatically adds [incorrect WhatsApp numbers](https://www.seroundtable.com/google-business-profiles-adds-whatsapp-numbers-in-bulk-41483.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8cdbcedb-4302-473e-99b3-f690381576d2/Google_logo.png?t=1781261472) Caption: **Google** is looking for a [Social Strategist, YouTube Brand and Social Marketing – YouTube](https://www.samssocialmediaclub.com/job/social-strategist-youtube-brand-and-social-marketing-youtube/) _[New York, Chicago, LA, or San Bruno, USA]_ __________ **More social media jobs:** * **Airbnb** needs a [Social Lead - Instagram](https://www.samssocialmediaclub.com/job/social-lead-instagram-2/) _[Remote, USA]_ * **Sidemen Clothing** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-53/) _[London, UK]_ * **French Connection** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-51/) _[London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Meta’s holiday guide for marketers **is already out. Already time to start thinking about the Q4 rush! The 34-page 2026 holiday guide focuses on Reels, creators and frictionless shopping. It says 85% of global holiday shoppers use Meta apps weekly, and 1-in-3 shoppers frequently buy in-store after seeing products on social media. Meta recommends building creator plans in Q2, testing in Q3 and scaling in Q4 (so you’re already late if you haven’t been doing that! 😬) Meta publishes 2026 holiday planning guide: (https://www.socialmediatoday.com/news/meta-publishes-2026-holiday-planning-guide/822744/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2.5 BILLION**“ — – **The number of Content ID copyright claims** YouTube [processed in 2025](https://www.threads.com/@mattnavarra/post/DZVKr6fCs7I?xmt=AQG00M_2edlk0GFK_2Nz5FrE3m4kFGkZUbuANSW-7UjUKgLmIyvmjCnVAOAis6F5qfH-pfo&slof=1), up 14% on 2024 __________ **More social stats:** * **PREDICTABLE: **Threats against politicians in the US [skyrocketed 4x](https://www.threads.com/@mattnavarra/post/DZZl1pQCr9f?xmt=AQG0wlBWrROT4xm_OoF2GDladSDT_tMXjtf-IJVHQNpjYdjz97566T2LQtbAHeUSxSRABqIZ&slof=1) after Meta changed its speech rules * **NEWS DESERTS: **Research found misinformation in Facebook Groups is [3x higher](https://www.theguardian.com/media/2026/jun/08/social-media-groups-fuel-misinfomation-uk-news-deserts-report?CMP=Share_iOSApp_Other) in UK areas with poor local news provision * **BOT MAYHEM: **Meta says [20,000](https://www.threads.com/@mattnavarra/post/DZVHLR8Cp49?xmt=AQG0Q2xOp5lG0a0zS8v63wdGwlgz_LGCiYr-sRpOQdbeDlMOvGgwJviAxQDV_yte3PLUXc0&slof=1) people were hit by its AI support tool mess * **SMASH HIT:** Meta has smart glasses usage has [tripled](https://www.threads.com/@mattnavarra/post/DZcOHznClSC?xmt=AQG0gy-cKqMTJ1sc_kKqjAJb-mXWGPdqihJF2D4H9KzbFUeDeHFd3YgpBUDObgyYuVCyLZ8J&slof=1) year-over-year -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- ChatGPT [hit 1 billion users](https://www.threads.com/@mattnavarra/post/DZVL5tAiobE?xmt=AQG07TIN9zXnbf9Q9t3as1oatgb0BBYrJaN04tahK3TLf2Xry0cSyOjWFGQjtwojVLtyv7AI&slof=1) nearly twice as fast as TikTok did 😮 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3e4a2eb4-f109-42bc-8d26-aa7cfa0765e0/IMG_0430.jpeg?t=1781262208) Follow image link: (https://www.threads.com/@mattnavarra/post/DZVL5tAiobE?xmt=AQG07TIN9zXnbf9Q9t3as1oatgb0BBYrJaN04tahK3TLf2Xry0cSyOjWFGQjtwojVLtyv7AI&slof=1) Caption: __________ **Also charted this week:** * **PLANET X: **X refuses to die as Threads and Bluesky [lose momentum](https://www.threads.com/@mattnavarra/post/DZNjWWWCnrS?xmt=AQG0sMoju--8qWITle1_qBrCqt11a597J3h7zwnnplM3RzbbZSuiYdXHo2k_Oatp8OkSZijE&slof=1) * **REELY BIG: **Reels now make up a fifth of [Instagram ad impressions](https://www.threads.com/@mattnavarra/post/DZdFo50CkuN?xmt=AQG0pJ8Lkld4paevuTz3JwhjQKWiTQLPez2WCoAB_bUXWtv3oThVB8vx2fRsMfo4y6TP-AM&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- **Meta and Google have been denied** a new trial after a $6 million youth addiction verdict. The judge said harmful design is not covered by Section 230 protections. Google and Meta denied new trial in youth social media addiction case: (https://www.reuters.com/world/google-meta-denied-new-trial-youth-social-media-addiction-case-sources-say-2026-06-10/) __________ **Also spotted this week…** * **Apple is going to require** developers to say if their app or game includes “social media capabilities.” [[The Verge](https://www.theverge.com/tech/947242/apple-is-going-to-require-developers-to-say-if-their-app-or-game-includes-social-media-capabilities)] * **Meta is starting to unwind** Manus integrations after China said the acquisition must be undone [[TNW](https://thenextweb.com/news/meta-manus-data-split-china-unwind-acquisition)] * **WhatsApp says NSO spyware** campaigns are targeting users again despite a permanent court ban. [[Meta Newsroom](https://about.fb.com/news/2026/06/fighting-spyware-an-update-from-whatsapp/)] * **The US Supreme Court has overturned** the conviction of a Twitter employee accused of spying… on a technicality. [[Reuters $$$](https://www.reuters.com/legal/government/us-supreme-court-overturns-ex-twitter-employees-obstruction-conviction-saudi-spy-2026-06-11/)] * **Ofcom has warned** social media firms over online abuse during World Cup [[LINK](https://www.theguardian.com/football/2026/jun/08/ofcom-social-media-online-abuse-world-cup?CMP=Share_iOSApp_Other)] * **UK regulator Ofcom **has ordered social media firms to adopt measures to stop viral illegal content during crises such as the far-right-led riots in Belfast and Southampton lately. [[The Guardian](https://www.theguardian.com/media/2026/jun/09/uk-regulator-ofcom-social-media-firms-adopt-measures-stop-viral-illegal-content?CMP=Share_iOSApp_Other)] * **UK ministers could tighten** misinformation rules during riots and public crises. [[The Guardian](https://www.theguardian.com/politics/2026/jun/06/ministers-may-curb-misinformation-musk-x-liz-kendall?CMP=Share_iOSApp_Other)] * **Child sexual abuse victims** in England and Wales will get help to remove online images. [[The Guardian](https://www.theguardian.com/uk-news/2026/jun/09/child-sexual-abuse-victims-in-england-and-wales-to-get-help-to-remove-online-images?CMP=Share_iOSApp_Other)] * **Meta is considering** raising billions of dollars in an equity sale as AI infrastructure costs increase. [[Financial Times $$$](https://www.ft.com/content/e6df645d-1709-4a77-b15d-aa43a0209efd)] * **Meta is bringing i**ts AI glasses and Quest demos into Best Buy stores, via new ‘Meta Lab’ spaces. [[Meta Newsroom](https://www.meta.com/en-gb/blog/introducing-meta-lab-capsule-stores-best-buy/)] * **Reddit’s search visibility** boom is back on track. [[Search Engine Journal](https://www.searchenginejournal.com/reddit-gained-top-positions-in-every-niche-after-may-core-update/578502/)] * **Google won’t just admit** it’s feeding YouTube creators to its music AI. [[The Verge](https://www.theverge.com/tech/947770/google-lyria-music-ai-lawsuit-youtube)] * **TikTok just live-streamed** the Pope. [[TubeFilter](https://www.tubefilter.com/2026/06/11/tiktok-live-stream-pope-leo-xiv-visit-sagrada-familia/)] * **Meta has launched **‘Workforce Academy’ to train American workers to build data centres as the AI infrastructure push continues. [[Wall Street Journal $$$](https://www.wsj.com/tech/ai/meta-launches-workforce-academy-to-train-workers-to-build-data-centers-35470a80)] * **Canada has announced **a bill banning social media for anyone under 16. [[Reuters $$$](https://www.reuters.com/legal/litigation/canada-introduces-legislation-ban-social-media-children-under-16-2026-06-10/)] * **Italy has dropped** its probe into Meta’s WhatsApp AI bot because the EU is conducting its own investigation. [[Reuters $$$](https://www.reuters.com/business/italy-regulator-drops-investigation-into-metas-whatsapp-ai-bot-2026-06-08/)] **New features and tests:** * **Threads is rolling out** a new swipe-up feature to go back within the app. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZMAJp9ibmx?xmt=AQG0dJhUNFlBEIOW70D5hcVJhlmyar6FtvdlM6f5Fte8Z5TlKsCa29blvALLHI4iFzXDz0Ta&slof=1)] * **WhatsApp has added** a new Ad Preferences section under Account Settings for Status and Channels. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZNMqF7iYuE?xmt=AQG0iR4JbK1-6UDGPcw-9wrwpbx14mt3TriDovw3fn4f0Te4LU1r79dHKZKid2aUOquFidni&slof=1)] * **Discord is redesigning** mobile navigation around a new ‘You Bar’ that treats your profile like a playable character in an RPG. [[Discord blog](https://discord.com/blog/you-bar)] * **Telegram has launched** a fully native Apple Watch app again. [[9to5 Mac](https://9to5mac.com/2026/06/09/telegram-launches-fully-native-apple-watch-app-with-messages-gifs-video-and-more/)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Here’s an interesting round up of new(ish) social apps that DON’T come from big tech companies. Plenty to play around with here. But will any of them live longer than Clubhouse, BeReal etc Beyond Instagram: Introducing the next generation of social apps: (https://techcrunch.com/2026/06/06/beyond-instagram-introducing-the-next-generation-of-social-apps/) __________ **Also worth a read:** * **With the World Cup looming**, there’s still [no clear replacement for sports Twitter](https://www.theverge.com/entertainment/947956/world-cup-2026-social-media) * **Is LinkedIn entering **its [post-cringe era](https://www.nytimes.com/2026/06/04/business/linkedin-social-media-influencers.html)? * **The creator buzzwords** you’ll [definitely hear at VidCon 2026](https://mashable.com/life/vidcon-2026-creator-industry-buzzwords-to-know) * **Social media on trial: **[Four important cases to watch](https://www.bbc.co.uk/news/articles/c9q39l447l4o) * **Meta’s smart glasses are a long way **[from their ‘Eureka’ moment](https://gizmodo.com/metas-smart-glasses-are-long-ways-from-their-eureka-moment-2000767574) * **Meta’s subscription push** exposes its [weak hand in AI](https://www.wsj.com/tech/ai/metas-subscription-push-exposes-its-weak-hand-in-ai-2fad4680) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- This is great… UK film body **the BFI** is archiving 430 internet videos as cultural history. Yes, really. The collection includes **Charlie Bit My Finger**, **Badgers** and other early viral hits. Even the **Liz Truss lettuce livestream** made the list. UK’s film body is saving internet memes and viral videos. Yes, “Charlie bit my finger” is on the list.: (https://www.digitaltrends.com/social-media/uks-film-body-is-saving-internet-memes-and-viral-videos-yes-charlie-bit-my-finger-is-on-the-list/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That's everything you need to know. Geekout — Done. Paste the whole newsletter into ChatGPT, have it write an "insightful social update deck + email” for your team. Forward it to your boss. Tell them you slaved over it all weekend. I won't tell. - View image: (https://media3.giphy.com/media/v1.Y2lkPTI0NTBlYzMwNmF3YmVoa3lraXVhZnI3djJheTdwN3gyZ2g4eGtjZ3Q3NjU2bmZ3biZlcD12MV9naWZzX3NlYXJjaCZjdD1n/yJFeycRK2DB4c/giphy.gif) [Noice Thats Nice GIF] Caption: Giphy - I'm off to reorder my Instagram grid — waited a decade for the feature. Will likely use it once, then never again. 😆 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/starmer-social-media-ban-uk-instagram-reorder-grid

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8c8a5f83-646a-4c6a-9406-05f1074aa958/Geekout_040626.jpg?t=1780601024) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** This week I swapped my home office for a giant hall in London, because Meta had new AI tools it wanted to show off at its** **[**‘Conversations’ **](https://www.facebook.com/business/news/conversations-2026-introducing-meta-business-agent)event**.** And I got sent an invite…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29de6b33-269e-4a7f-baf1-be3738ab26b7/IMG_1726.JPG?t=1780657914) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - The event is the company's annual love letter to its messaging empire — WhatsApp, Messenger, Instagram DMs — and this year it came loaded with AI product announcements aimed squarely at businesses. Big ones. More on that in a second. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/617082a8-2319-422e-b2e7-dda56c4c8fff/IMG_1739.JPG?t=1780657920) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - I was one of around a dozen creators flown in from across the globe to cover it. Well, some were flown in. I jumped on the always delayed 7.50am Cardiff > London Paddington train with crappy coffee and stale croissants. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c532a857-4b43-48ed-a3d5-f8927d88f137/IMG_1817.jpg?t=1780657918) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - The event itself? A slick production. Three floors of Central Hall were decked out like a very flashy Meta app brand activations, with 1,500 business execs, marketers, creators, and journalists grabbing the limited freebies on offer, including: * **An Instagram post office **where you could send a mate a branded postcard (somewhere in the world, not just across the room) * **A Messenger 'Shop'** printing personalised keyrings * **A WhatsApp vending machine** dispensing limited edition Walkers Crisps * **A bar serving Meta-branded cocktails and smoothies**, because nothing says "enterprise messaging platform" like a branded mojito - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/95ac16bc-cc0a-48ef-838b-0e8e196f65ff/IMG_1818.jpg?t=1780657918) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - We were given the full white-glove Meta VIP treatment — chaperoned, fed, watered, and kept away from the load-bearing walls. Zuck’s AI surveilled employees are well rehearsed at PR stage-managing its events. Among the familiar faces i was pleased to bump into: **Sophie 'Pretty Little Marketer' Miller**, the always-excellent **Grace Andrews**, and BBC tech royalty **Zoe Kleinman**. Sadly I forgot to get the group selfie. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/888c430a-d878-4c2b-93fa-bf0f6807fa41/IMG_1749.JPG?t=1780657916) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - As for the actual announcements? Beneath the free crisps and branded cocktails, Meta unveiled a stack of genuinely interesting AI-powered messaging tools that will likely have a huge impact on how businesses use WhatsApp, Messenger, and Instagram. Some feel incremental. Others will fundamentally change how brands handle customer service, sales, and marketing over the next few years. That’s assuming Meta's AI chatbot stops handing out access to someone else’s account to [anyone who asks nicely.](https://techcrunch.com/2026/06/01/hackers-hijacked-instagram-accounts-by-tricking-meta-ai-support-chatbot-into-granting-access/) 😬 Keep scrolling for my full breakdown of everything Meta announced at Conversations 2026. → 👀 [Check out my Instagram Story Highlights](https://www.instagram.com/stories/highlights/17868962073620997/) — Matt- _____________ ##### == 2 cool things… == * 🔥** Semafor Media:** I read this every Sunday. 10 minutes. The media industry forces behind social platform shifts covered in Geekout. **Free → **[**Subscribe**](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) - * 🍹** If Mark Zuckerberg was a cocktail mixologist: **Check out Meta’s Signature cocktails menu** → View menu **(scroll to bottom) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta AI chatbot enabled hackers to access others' Instagram accounts: (https://www.bbc.co.uk/news/articles/c98rzr72dpyo) 2. **Meta introduces AI messaging agent platform** for businesses [[CHATBOTTING](https://www.socialmediatoday.com/news/meta-offers-new-ai-messaging-options-for-businesses/821951/)] 3. **Chinese spies use LinkedIn to lure Westerners** into sharing sensitive information [[SPYING](https://techcrunch.com/2026/06/04/chinese-spies-are-using-linkedin-to-lure-westerners-into-sharing-sensitive-information/)] 4. **Instagram rolls out its Snapchat+ clone Instagram Plus **globally [[PAYWALLING](https://about.instagram.com/blog/announcements/introducing-instagram-plus)] 5. **UK MP sues Elon Musk’s xAI in test case** over deepfake sexual images [[LITIGATING](https://www.theguardian.com/technology/2026/jun/03/labour-mp-sues-elon-musks-ai-company-over-fake-sexualised-images)] -------------------- ###### GEEKOUT TIP ▶︎ TOP NEWSLETTER #### The Media Briefing I Read Every Sunday Evening 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40df7297-80a0-471a-8a15-503a1035a027/semafor_media.jpg?t=1780594944) Follow image link: (http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) Caption: - What do legacy media execs, top marketers, and platform journalists all have in common? They read **[Semafor Media](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626)**. And so do I — every Sunday without fail. ==Every newsroom shakeup, creator economy shift, and behind-the-scenes moves shaping the media business all start somewhere — and Semafor Media is where those stories first break.== **Ben Smith** (_ex-BuzzFeed News Editor-in-Chief_) and **Max Tani** are the people who explain exactly what's happening there — and why it matters. Sharp analysis **→ **The occasional big scoop.**→ **Insights you can leverage in your own social strategy. **10 minutes. Completely free. Worth it.** Not an ad — a cross-promo with a newsletter I genuinely rate. 🔥** → ****[Subscribe to Semafor Media for Free](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626)** Get the Sunday Briefing **→** (http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta wants businesses to embrace its AI… as its AI helps users hack accounts** Meta's AI agent for WhatsApp Business is now available globally: (https://techcrunch.com/2026/06/03/metas-ai-agent-for-whatsapp-business-is-now-available-globally/) When Mark Zuckerberg popped up in London (via a pre-recorded video) at Meta’s Conversations event this week, he presented a rosy image of how the company’s new AI tools could eventually transform entrepreneurship. The team on stage at the event showed us **Meta Business Agent**. As Zuck put it on screen, the idea is to give _“any business of any size an agent to talk to customers, and help run your operation. So now a clothing shop in Birmingham or a bakery in São Paulo can offer the same always-on, highly personalised experience as a major brand.”_ AI agents are expanding globally across WhatsApp and Messenger, and expanding to Instagram. They’ll help businesses keep on top of customer demands, and soon offer insights and advice on how to provide a better service. Eventually Zuck wants AI to **“run your whole business”**. …but by AI running your whole business, what he REALLY means is **META running your whole business**. And given the juicier story about the company’s AI in the headlines this week, businesses might have pause before they dive feet-first into letting Meta run their operations. High profile Instagram accounts like the [Obama White House](https://www.theverge.com/tech/940926/obamas-old-instagram-account-was-reportedly-hacked-over-the-weekend) and the head of US Space Force were being compromised, along with in-demand ‘OG’ short handles…. And they were being compromised in the most ridiculous way… Hackers were simply asking Meta’s AI support agent to do the work for them, switching accounts’ email addresses with ease for a full takeover. Once word spread about the hack, Meta said the flaw was fixed and started [alerting ](https://techcrunch.com/2026/06/03/instagram-is-alerting-users-who-were-targeted-by-hackers-during-ai-chatbot-attacks/)affected users. But there are claims the [hacks are still ongoing](https://www.androidauthority.com/meta-ai-instagram-hack-continues-3673846/). Hackers say Meta only removed a button rather than providing a full fix, and API access to the vulnerability remains open. …so, who’s going to be first to dive in and hand their whole business operations over to Meta? You first! -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/421818a3-7721-4e60-95c0-5bfd4cff5918/image.png?t=1780661633) Follow image link: (https://www.socialmediatoday.com/news/meta-rolls-out-global-expansion-of-teen-content-restrictions/821806/) Caption: Meta expand teen account settings globally [Image: Instagram] * **Meta** is expanding its [13+ teen account settings](https://www.threads.com/@mattnavarra/post/DZF1XOyim4G?xmt=AQG0CkE-C3q8KcK4iiXwmT6MKSnDdqRJD8lv0OosakfbQ_40moPogqpBzmD9WKqPoituDPvj&slof=1) globally across **Instagram**, **Facebook**, and **Messenger** * ==**Meta**==== silently added ====[face-recognition code](https://www.wired.com/story/meta-smart-glasses-face-recognition-nametag-connections/)==== for Its smart glasses to millions of phones… == ==**….But Meta’s**==== comms boss thinks ====[WIRED’s reporting is BS](https://www.threads.com/@andymstone/post/DZLHfgslKYA)== * **Meta** is letting creators bundle new or old Reels in [ordered episodes](https://techcrunch.com/2026/06/02/meta-tests-series-for-episodic-reels-on-instagram-and-facebook/) on **Instagram** and **Facebook** * **Meta’s Oversight Board** says it also thinks the company’s rules for banning accounts are[ a mess](https://www.engadget.com/2187083/even-meta-s-oversight-board-thinks-its-rules-for-banning-accounts-are-baffling/) * **Meta** earned a [partial EU court reprieve](https://www.euronews.com/next/2026/06/03/eu-court-partially-sides-with-meta-in-a-blow-to-the-european-commission) stalling Facebook Marketplace being designated a ‘Gatekeeper’ platform with stricter regulation * **Meta**’s employee mouse-tracking tool could get it [into trouble with the EU](https://www.engadget.com/2184241/meta-mouse-tracking-employees-mci-eu-privacy-rules-gdpr/) …but **Meta** is now letting workers [pause tracking](https://www.theinformation.com/articles/meta-rolls-back-parts-employee-tracking-tool-staff-backlash?utm_source=ti_app&rc=kmaysd) while they “check something personal” on their device * **Facebook** has a new [World Cup themed splash screen](https://www.threads.com/@theahmedghanem/post/DZKkYNpiPXG?xmt=AQG0I1vtBoH5t4EweZk7nmq7-cvLh3p2Ed6CVunOH78yztf5vx3_nuHnlXLnGARKp2EVPSAz&slof=1) in its latest iOS beta **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e26062fd-b99a-4089-b278-e58e69d21925/image.png?t=1780661931) Follow image link: (https://about.fb.com/news/2026/06/new-13-plus-content-settings-for-teen-accounts-expanding-globally-on-instagram-facebook-messenger/) Caption: [Image: Instagram] * **Instagram** is testing a new feature to limit teens ​from ⁠seeing excessive amounts of certain content types and to promote [a more balanced feed](https://www.threads.com/@mattnavarra/post/DZF1YwNihus?xmt=AQG0oXsX79wusdV4jWu9AdW2qBDvjNH1hRaNtz1HYCrkB21funT8CktiVZLo0_ueho_mxxRK&slof=1) * **Instagram** is rolling out [screenshot prevention](https://www.threads.com/@oncescuradu/post/DZChB29DJxL?xmt=AQG0OYSiK6gQA7JoSGZNHoxDm0ybPntdomT7fgCJ4nkJ4XSxY04coIlAHT-rUPYJf0GgLgs&slof=1) for Stories * **Instagram** users on Android will get [improved camera features](https://www.androidpolice.com/android-17-instagram-fix/) if they upgrade to Android 17 * **Instagram** wants to know [why you’re not interested](https://www.threads.com/@theahmedghanem/post/DY_2ZlIjuts?xmt=AQG0WbA3DGMGuDIU8XV21ieHPfwcnn9suKqyuqdQUYQlfATm8-CrbiNaimk8kIhPyDJAqk8&slof=1) in a post * **Instagram** is adding filters in [music search](https://www.threads.com/@theahmedghanem/post/DY6yBdsjiv-?xmt=AQG0zOdGWleVVgPqXKCSTz3S8_R-pijtCy_h_VR8haQO8VJkwSyuMYGJvz7QrKrBN3mcgMc7&slof=1) * **Instagram** is testing a new ‘[Suggested Products](https://www.threads.com/@theahmedghanem/post/DZF6h9Vjq4i?xmt=AQG0U90dT2ebxKMhW-l0U0QOuxwlJ2YQycMBta0JQOTrRn-blPq7Tt27JR05vMKxKgV1OGrJ&slof=1)’ feature for Reels, to help viewers discover products featured in creators’ content * **Instagram** added [new creative tools](https://www.threads.com/@mattnavarra/post/DZMw0PQFhbM?xmt=AQG0uy_-X4zXoUrnC2q5grswJWGFZC4PhC8JWaFnTTks8g) to its Edits app, including the ability to save imported audio, loudness matching, and font search * **Instagram** is testing an ["Audience Connections" feature ](https://www.threads.com/@theahmedghanem/post/DZM5C-SDojx)in the Professional Dashboard, surfacing your most engaged followers, newest fans, and people who've quietly ghosted you **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2ad5f712-5f1b-4452-975a-e00ef228ddce/image.png?t=1780662036) Follow image link: (https://www.socialmediatoday.com/news/threads-music-stickers-available-to-all-users/821563/) Caption: Threads rolls out Music Stickers globally [Image: Threads] * **Threads** is rolling [music stickers](https://www.socialmediatoday.com/news/threads-music-stickers-available-to-all-users/821563/) out to all users, letting you includer 30-second song clips in posts and replies * **Threads **posts appear to be getting a push in [Google Discover feeds](https://www.seroundtable.com/threads-in-google-discover-more-41427.html). It lags behind YouTube and X, but appears to show up more often than TikTok or Instagram * **Threads** is rolling out [Liquid Glass support](https://www.threads.com/@theahmedghanem/post/DY_pwypjP38?xmt=AQG0wBlu4Hjvw7T3meDKEhTdEy0zQunffL4nrJqPOnG-goa_3-AI4_ywQ7_4oxW17izKKH2U&slof=1) on iOS * **Threads** is testing out the ability to [pin](https://www.threads.com/@oncescuradu/post/DZC_xKkjH42?xmt=AQG0t_gboxzOzYq7dlRXXgXAC31NJycW5sG5POGQpaH5G4cHpk-4GDGwmNcVesDvtoHomUFl&slof=1) up to three private conversations * **Threads** is testing support for in-app [YouTube video playback controls](https://www.threads.com/@oncescuradu/post/DZIUOI6DOGg) on iOS * **Threads** was spotted offering [custom animations](https://www.threads.com/@oncescuradu/post/DY73yTzDMKc?xmt=AQG0JqwiQlmKv8tF3M9Ao0MP-GUr_aU3EDGA_XgGKtpxmVrK63rg5V6mXvzfnlvwazgRPftF&slof=1) for Arsenal related posts * **Threads** has renamed ‘text attachment’ to [‘snippet’](https://www.threads.com/@oncescuradu/post/DY754LDjMiE?xmt=AQG0dtD0qfPy2nQxK4gc9FGuSEAt6TeXI-b3dlJ_EFe5CF9xMuo5b0YZELVBMijvsPfkGeg&slof=1) * **Threads** is testing a new [‘Highlights’ filter ](https://www.threads.com/@mattnavarra/post/DZLYM2kCsgO)for its notifications tab. But it’s not working right now. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/59e4992a-0d81-441e-85c1-6ae99d5bde31/image.png?t=1780662197) Follow image link: (https://blog.whatsapp.com/celebrating-football-with-new-features-on-whatsapp) Caption: WhatsApp FIFA World Cup 2026 features launched [Image: WhatsApp] * **WhatsApp** officially launched a [new features](https://blog.whatsapp.com/celebrating-football-with-new-features-on-whatsapp) for football fans ahead of FIFA World Cup 2026, including an in-app World Cup hub, stickers, themed calling effects, and a new ⚽️ emoji * **WhatsApp** is working on a [scam alerts](https://www.androidpolice.com/scam-detection-but-on-whatsapp/) warns you about suspicious messages without breaking encryption * **WhatsApp** [revamped chat lists interface](https://9to5mac.com/2026/06/03/whatsapps-revamped-chat-lists-interface-rolling-out-on-ios/) is rolling out on iOS * **WhatsApp** is working on a new [Contacts tab](https://www.threads.com/@wabetainfo/post/DZJQ72yiGf1?xmt=AQG0nD77mH8acMC7M8TsxI26g4OIrAGSE-gfj6GkX-a-5-flKZkefmKpqhCGgyYsRWfNGUek&slof=1) to help you discover active and recently online contacts in a new tab * **WhatsApp **is working on bringing its [Liquid Glass redesign](https://9to5mac.com/2026/06/01/whatsapp-working-to-bring-liquid-glass-to-its-mac-app/) to the Mac app * **WhatsApp** is working on the ability to [edit Status captions](https://www.threads.com/@wabetainfo/post/DZGsIU7CLpx?xmt=AQG0N3YPmP2bXkkwJkgsi-ry9VgiwpmqoYLcgGeTcnE4wuveDh74ePaAyT7KPujCPml1iKo&slof=1) * **WhatsApp **is bringing the [address book photo feature](https://wabetainfo.com/whatsapp-address-book-photo-feature-android/) back on Android * **WhatsApp** may soon let users send text messages with the [view-once option,](https://wabetainfo.com/whatsapp-to-test-view-once-option-for-text-messages-on-android/) making them disappear after the recipient reads them * **WhatsApp** has [produced a documentary](https://www.threads.com/@mattnavarra/post/DZInQmPiqUx?xmt=AQG0JLeTE2VSK9mNc4Mljtiso75sx3ba1FyD78iuWC53KKgnh6wO0x5HZi8M-IXpkgfmqiw&slof=1) about Arsenal start Bukayo Saka, streaming on Disney+ from today **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7eab55b8-09ab-48bc-bc04-4d765f685a78/image.png?t=1780662328) Follow image link: (https://www.socialmediatoday.com/news/x-introduces-video-reaction-feature-for-ios/821810/) Caption: X adds ‘React with video’ feature [Image: X] * **X** now lets you record TikTok-style [reaction videos](https://www.threads.com/@mattnavarra/post/DZFKVpxkcVd?xmt=AQG0DUrlsgbPvPQ8gK_3GEkCsEsREeQ8G-KRrjYfxgrydU7d04S7zLftJLGWBWWjdXyuwt1F&slof=1) to posts * **Elon Musk** is trying again to [escape FTC audits](https://arstechnica.com/tech-policy/2026/06/elon-musk-tries-again-to-escape-ftc-audits-of-x-data-handling/) of X data handling * **xAI **may face [more lawsuits](https://www.theguardian.com/technology/2026/jun/05/grok-ai-elon-musk-jess-asato-labour-mp-lawsuit) over Grok-generated sexualised images in the UK, following a British MP’s test case * **X** now adds a [watermark](https://www.threads.com/@oncescuradu/post/DZHxaJaDOVz?xmt=AQG0icq5JOiEU2bwZmFdE_4XQP1oQLj028JSwOdnxCN3WqtAKuO2wA96SNS2ay__of8EIMCQ&slof=1) crediting the original creator when you share a video post to your Instagram Story * **xAI** wants alleged Grok deepfake victims [publicly named in court](https://www.wired.com/story/xai-asks-court-to-strip-alleged-grok-deepfake-nudes-victims-of-anonymity/), perhaps a strategy to force the plaintiffs to drop the case * **X **is testing a new design for the Storage section of the app, with a new [‘Clear cache’ feature](https://www.threads.com/@oncescuradu/post/DZCfu-IDMBk?xmt=AQG0UrNA7n9H9hv9ejkss-kRMRBQ21pn2C7mlkLElupdtzWZm4svVkkdB0SNWB80XqQ76-0&slof=1) * **xAI **has [paused](https://www.bloomberg.com/news/articles/2026-06-03/musk-s-xai-pauses-hiring-for-specialists-to-train-grok-chatbot) hiring specialists to train Grok. It could be rethinking its unusual strategy * **xChat** now lets you [choose how long](https://www.threads.com/@theahmedghanem/post/DY6yN38jjQh?xmt=AQG0NERXsIDHoHKsG4ig4W9PmOEEymFNOT9Kk8fEk9n_xb-UhJ47lUE2JUVhE1SAEDmbCylR&slof=1) media files are kept in their conversations **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16a9bc8d-14d2-4ff3-a890-c4a09401a245/image.png?t=1780662421) Follow image link: (https://newsroom.tiktok.com/the-booktok-communitys-2026-summer-reading-list?lang=en) Caption: TikTok’s #BookTok Summer Reading List 2026 [Image: TikTok] * **TikTok **has released its #BookTok [Summer Reading List 2026](https://newsroom.tiktok.com/the-booktok-communitys-2026-summer-reading-list?lang=en) * **TikTok** face demands from a senator for more details about its [handling of US users’ data](https://gizmodo.com/senator-raises-alarms-over-tiktoks-handling-of-american-users-data-2000765269) * **TikTok** is said to be working more [directly with music artists](https://www.bloomberg.com/news/articles/2026-05-28/tiktok-changed-music-now-labels-worry-it-s-leaving-them-behind), leaving record labels scared of being cut out of the loop * **TikTok** has launched an [in-app fan hub](https://newsroom.tiktok.com/tiktok-launches-new-in-app-fan-campaign-for-breakthrough-uk-artist-skye-newman?lang=en) for UK breakthrough artist Skye Newman * **TikTok **is marking Pride Month with a new [#PrideTikTok](https://newsroom.tiktok.com/pride-month-2026-celebrating-the-lgbtqia-community-through-pridetiktok?lang=en) creator spotlight campaign **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3adfc80c-14c3-4c7c-8451-6b7e00424072/ai_generated_b6a5d504-6d43-4437-9e51-07d3bdaf6475.png?t=1780663955) [A bold netflix vs youtube header image. Youtube beating netflix. simple. no text. just logos, simple background] Follow image link: (https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world?CMP=Share_iOSApp_Other) Caption: [Image: Beehiiv AI] * **YouTube** has [overtaken Netflix](https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world?CMP=Share_iOSApp_Other) in daily viewing minutes globally. ==Average daily usage per YouTube account is now 99.1 minutes. Netflix has dropped to 93.4 minutes.== * **YouTube** will soon let publishers link access to videos to [their own paywall](https://pressgazette.co.uk/paywalls/youtube-boss-says-publisher-paywall-integration-coming-very-soon/) * **YouTube **Shorts has gained Media Rating Council [brand safety accreditation](https://www.socialmediatoday.com/news/youtube-shorts-is-awarded-media-rating-council-accreditation/821955/) * **YouTube** is launching a [creator consultation](https://blog.youtube/news-and-events/youtube-european-creator-consultation-survey/) across the EU, giving creators a direct line into policymakers shaping Europe’s creator economy * **YouTube** is rolling out the ability to [add music](https://www.threads.com/@jonahmanzano/post/DZKo9fDCfO2?xmt=AQG0qYaXQDkZippE-_iFfvU4YQ4t5d5a7_KprmqvR5YInXcVIZ-7ppz_xSNmm8O7MtNvJTg&slof=1) to photo Community Posts * **YouTube** is testing ‘[save to device](https://www.threads.com/@oncescuradu/post/DZFKBPLjJUJ?xmt=AQG0EahwoXo8OrScVg1UIsGjpJW3bBPOmcmmmQxU97_XT3FBSh78pS0UWEqFYG8vZgKZ83XQ&slof=1)’ when you’re editing a Short **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f22ccb0e-6433-4b68-90e9-814e9b2f4a26/LinkedIn_Reach_-_Concept_A_-Option_1-.png?t=1780662819) Follow image link: (https://www.linkedin.com/posts/mattnavarra_linkedin-just-dropped-a-metric-creators-have-activity-7468261089584062464-a-Bg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: LinkedIn’s new Discovery metric for creators [Image: Claude AI] * **LinkedIn** launched a new [Reach metric](https://www.linkedin.com/posts/mattnavarra_linkedin-just-dropped-a-metric-creators-have-activity-7468261089584062464-a-Bg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) that breaks down total post views from followers vs. new audiences outside your network * **LinkedIn** is expanding [in-app post boosting](https://www.socialmediatoday.com/news/linkedin-expands-in-app-mobile-post-boosting/821812/) to more users * **Reddit **has added a [‘repost’ button](https://www.threads.com/@oncescuradu/post/DY7H8gNjIW8?xmt=AQG0GgACGZyjAnkSq2GXWUixzSZl37sd2Xa54z3YYrSPhLbSMLtRKSjhATShLmfB9I-JfN-V&slof=1) * **Snap** has acquired [AR company Illumix](https://variety.com/2026/digital/tech/snap-acquires-illumix-augmented-reality-specs-1236766202/?utm_id=97760_v0_s00_e0_tv4) in a bid to boost augmented reality efforts * **Snap** has [retreated](https://www.status.news/p/peter-hamby-snapchat-puck-good-luck-america) from original news shows on Snapchat. Its ’Good Luck America’ show has been on indefinite hiatus since March * **Bluesky** now lets you switch between [multiple accounts](https://www.threads.com/@theahmedghanem/post/DY6y-gTDuZ1?xmt=AQG0BL6AEgZ_8MRJjAuRV8G8VFm5R5JsVLKS2CFUMQkb_iaWwRe-VVCXarQiKLhIvcw8jnE&slof=1) easily * **Bluesky** says it’s now [more inspired by Reddit](https://www.cnbc.com/2026/06/04/bluesky-twitter-rival-reddit-social-media.html) than X * **Google** is letting creators customize their [search result page profile](https://www.theverge.com/tech/943233/google-search-profiles-custom-page), to showcase everything they do online * **Twitch** creators will soon be able to stream in horizontal and vertical formats [simultaneously](https://www.engadget.com/2184452/twitch-creators-will-soon-be-able-to-stream-in-horizontal-and-vertical-formats-simultaneously/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Facebook** is launching an [AI Assistant just for Creators](https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/). Creators can ask Creator Assistant why posts worked, audiences shifted or Reels flopped. The tool gives personalised recommendations based on content, engagement and goals. It also suggests trending formats, audio and content ideas when creators hit a wall. **Meta** wants creators spending less time decoding analytics and more time feeding the content machine… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/045fbcc8-8122-49d2-8f26-8c515e4cd0f5/IMG_0398.jpeg?t=1780591688) Follow image link: (https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/) Caption: __________ ##### Also spotted this week… * **Meta **plans to introduce a [wearable AI pendant](https://www.theinformation.com/articles/meta-memo-outlines-ambitious-hardware-plans-including-new-ai-pendant?utm_source=ti_app&rc=kmaysd), new AI glasses models, and a ‘Wearables for Work’ business * **Meta AI’s app** now includes a ‘[Private Processing Activity](https://www.threads.com/@theahmedghanem/post/DY_qAiljG3v?xmt=AQG0ypk5FXRPA5x_gpUeF4fA75F_ru2kfIwM3oPBRKdwrFRq7vIgxiuWYxXY2WbpE0DZ4LwJ&slof=1)’ option, to generate on-device reports of requests your device has sent through Private Processing * **Meta **may charge [up to $200 per month](https://www.theinformation.com/articles/meta-looks-charge-200-month-planned-hatch-ai-agent?utm_source=ti_app&rc=kmaysd) for its Hatch AI agent, that will help users manage schedules, send emails and the like * **Meta’s AI chief** sees an opportunity in its models’ [giving health advice](https://economictimes.indiatimes.com/tech/artificial-intelligence/meta-ai-chief-sees-opportunity-in-models-giving-health-advice/articleshow/131520580.cms) in the future * **Meta** keeps [delaying the release](https://www.wsj.com/tech/ai/meta-keeps-delaying-the-release-of-its-new-ai-model-to-developers-f8569c8c) to developers of its new Muse Spark AI model, apparently due to bugs and infrastructure issues * **YouTube** has added more [AI creator tools](https://www.socialmediatoday.com/news/youtube-updates-ai-for-ask-studio-and-ctv/821561/) for Shorts, Podcasts, and TV * **Instagram Edits** is testing AI-generated [captions](https://www.threads.com/@theahmedghanem/post/DZF6QkaDpCN?xmt=AQG0XGP8t2nYTtBCC3yvnvzrc3n8fVcjCo9qQCsQshkyWNSralIMg8Zxel7Xha8TzdCBe4d7&slof=1) * **Instagram Edits** is getting access to [Android native AI features](https://www.androidpolice.com/android-17-instagram-fix/) like Smart Enhance and Sound Separation * **X** now shows a [video](https://www.threads.com/@oncescuradu/post/DY784vsjHnG?xmt=AQG0MOCQ4AYevYtbJhB1TKPn6-fkOE3kEkwEIpGjx2GAof5ZG-xiWgRykME0l09mUJSW5Nw&slof=1) promoting Grok’s apps with Grok answers a question * **WhatsApp** is rolling out [sticker creation](https://www.threads.com/@theahmedghanem/post/DZF5pJvDqsz?xmt=AQG06w60s8nOHT39VlKiav3_agrePciEqeqqIEhXGANsB6HPVmGdDm9F6QeMfC-I5qjG2L76&slof=1) using AI * **Canva** launched a [Perplexity Computer connector](https://9to5mac.com/2026/06/04/canva-launches-perplexity-computer-connector/), enabling users to use AI to generate editable Canva design projects -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **KSI’s exit from the Sidemen** highlights a new creator-economy headache. Creator collectives are growing from friendship groups into media businesses. That means ownership, IP, revenue splits and succession now matter. [I gave my take on it ](https://thedailyinfluence.co/posts/ksis-departure-highlights-new-challenge-for-creator-collectives)to **The Daily Influence**… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35e81687-2f83-4150-a162-97e431a9e22e/IMG_0392.jpeg?t=1780583679) Follow image link: (https://thedailyinfluence.co/posts/ksis-departure-highlights-new-challenge-for-creator-collectives) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/78dc5b7c-38d2-41bc-a40a-9bb18f9bd2b2/Rangel_040626-1.jpg?t=1780599536) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-media-manager-whose-main-kpi-is-activity-7467228596781146112-9tAR?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/13fbb09e-0743-4b9d-b7e8-91af39e670f5/Rangel_050626-2.jpg?t=1780599564) Follow image link: (https://www.linkedin.com/posts/jrangel_them-the-content-looks-good-no-edits-activity-7466141727905566720-Nlur?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **This is brilliant.** 404 Media has uncovered how Google employees have been sharing memes internally about [how the company’s AI sucks](https://www.404media.co/google-employees-internally-share-memes-about-how-its-ai-sucks/) 🤣 The publication recreated the memes rather than post them directly to help protect their sources… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/98b2c8e8-7fcd-43ad-827e-cae573368d3b/IMG_0397.jpeg?t=1780584020) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ff010a4-adef-4753-b73a-bfc0ae44abf3/IMG_0395.jpeg?t=1780584038) Caption: - Discover more mischievous Googler-venting [here](https://www.404media.co/google-employees-internally-share-memes-about-how-its-ai-sucks/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- This is great! **Dua Lipa** has turned her “always on holiday” meme into a [Google Maps partnership](https://uproxx.com/life/dua-lipa-favorite-cities-travel-guide/). “Dua’s Lists” includes 12 curated travel guides, from Tokyo to natural wine bars. Each location includes a Dua photo, personal blurb and downloadable Google Maps list. Select cities also get a custom Levitating-themed Pegman. Silly, but smart. This is celebrity brand strategy done properly. Meme, utility, lifestyle, product. Instagram: (https://www.instagram.com/reel/DZC1RQbx5t2/?igsh=MTZhNHM2NjR0MnVm) __________ **Also viral this week:** * **A viral YouTube show about an unhinged AI **is hitting cinemas. It’s [a big test for Hollywood](https://www.wired.com/story/amazing-digital-circus-shake-up-the-box-office/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Brands are planting promo posts on Reddit** to influence ChatGPT and Google AI results. Moderators say “warmed up” accounts make the spam harder to detect, as agencies begin to sell Reddit posting as AI-engine optimisation. Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search: (https://www.404media.co/companies-are-using-reddit-to-manipulate-chatgpt-and-google-ai-search/) __________ **More brand news and views:** * **Brands like Smoothie King** are turning to [platform-native shows, creator storytelling, and microdrama-style content](https://digiday.com/marketing/as-feeds-become-entertainment-hubs-marketers-rethink-socials-role/) as social platforms turn into entertainment hubs * **Brands are stampeding into microdramas** chasing [the next big engagement hack](https://www.threads.com/@mattnavarra/post/DZKwVCzCjCz?xmt=AQG0xhV-MNo9z-FHdfEM-EQZs0Jl5W8T6_2O2lXvP8cPXIpc90JqGa9Dw3wDVxTge3tZswhv&slof=1), but beware: they might be over as soon as they began -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"The difference between what people think of Mark and how Mark actually is, is huge"“ — – **Meta’s Head of Product Naomi Gleit **feels Mark Zuckerberg's tech bro bad guy [reputation is "unfair"](https://www.bbc.co.uk/news/articles/c5y71106g07o) __________ **Also quoted this week:** "I think the public square is not the direction we want to go in. Essentially, I think it’s useful as a discovery mechanism, but we’re very inspired by companies like Reddit." - **Bluesky exec Rose Wang **speaking at SXSW in London claiming** **BlueSky [doesn’t aim to be like X or Threads](https://www.cnbc.com/2026/06/04/bluesky-twitter-rival-reddit-social-media.html). __________ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **TikTok** launched **TikTok Pro Events**, a new app for cultural moments, available on iOS and Android in the US. It debuts with a dedicated in-app **FIFA World Cup 2026 fan hub.** Users aged 18+ can earn Stars for hashtags, sharing, and visiting World Cup content. Stars unlock merch, TikTok Shop coupons, or charity donations. TikTok is turning fandom into a loyalty programme, ad product and commerce funnel. TikTok launches TikTok Pro Events, an app for cultural moments like the FIFA World Cup: (https://techcrunch.com/2026/06/03/tiktok-launches-tiktok-pro-events-an-app-for-cultural-moments-like-the-fifa-world-cup/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- _"Is __**LinkedIn**__ entering its post-cringe era?”,_ **The New York Times **asks… LinkedIn is slowly becoming TikTok for people who say “circle back” unironically. But critics say LinkedIn encourages performative “bro-etry” and fake authenticity. Is LinkedIn Entering Its Post-Cringe Era?: (https://www.nytimes.com/2026/06/04/business/linkedin-social-media-influencers.html) __________ **Also a great read this week:** * **YouTube pushes creators harder** into premium streaming territory. YouTube CEO Neal Mohan reveals [what's next for the platform](https://deadline.com/2026/06/youtube-ceo-creators-interview-emmys-1236928774/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Meta legal action** forced a Facebook whistleblower to** sit in silence** at the Hay festival. Whistleblower** Sarah Wynn-Williams** [couldn’t speak, nod or even respond](https://www.businessinsider.com/top-metaverse-exec-quietly-left-four-months-ago-2026-6) while her own book was discussed. 😮 Meta’s court order reportedly carries** $50,000 fines** for each breach - a subtle little intimidation tactic. Hay even pulled the book, ‘Careless People’, from sale during the event to avoid legal trouble. Looks like Meta tried to silence a critic… and accidentally created the most powerful book promo imaginable. Meta legal action forces Facebook whistleblower to sit in silence at Hay festival: (https://www.theguardian.com/technology/2026/may/31/meta-legal-action-forces-facebook-whistleblower-to-stay-silent-at-hay-festival?CMP=Share_iOSApp_Other) __________ **More WTF this week:** * **Facebook Marketplace sellers** are using [AI-generated models](https://www.dexerto.com/entertainment/genius-facebook-marketplace-sellers-use-ai-models-to-sell-products-no-one-wants-3369723/) to make boring listings go viral * **People are paying to remove the recording light** on [Meta’s Ray Ban smart glasses](https://www.threads.com/@mattnavarra/post/DZKFZuhitLH?xmt=AQG0VIIGfexDH8ZfDqX77fdpDXetQOyu8bp6Z1tyljaLAsN6yEghEGMiXdvZRLzOgfKwUT4&slof=1) * **Hackers could use poisoned WhatsApp and Slack notifications** to [take over your Google Gemini](https://www.techradar.com/pro/security/hackers-could-use-poisoned-whatsapp-and-slack-notifications-to-take-over-your-google-gemini-and-make-it-work-on-their-behalf) * **A UK influencer is accused** of [boosting Iran’s regime messaging](https://www.theguardian.com/world/2026/may/29/bushra-shaikh-uk-influencer-met-senior-officials-state-sponsored-tours-iran?CMP=Share_iOSApp_Other) after two sponsored trips * **The UK Government blocked two left-wing streamers **from [entering the country](https://deadline.com/2026/06/cenk-uygur-hasan-piker-blocked-uk-entry-miss-sxsw-london-1236931792/) to speak at SXSX London. The pair claim it’s because they’ve been critical of Israel * **Some people seem to be overly upset **that the TikTok generation is [using the term ‘POV’ differently](https://www.nytimes.com/2026/06/01/magazine/pov-gen-z-linguistics.html?smid=nytcore-ios-share) to how it is conventionally used * ==**Leaked documents revealed**==== how Meta, Snap, TikTok, and YouTube ====[hooked teens at school](https://www.nytimes.com/2026/06/04/us/social-media-schools.html?unlocked_article_code=1.nlA.2Gxd.JIYdoPgMkwWZ&smid=bs-share)==== in the U.S.== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Oops.** _“TikTok has restored revenue to a trio of original content creators after the tech giant’s AI-powered moderation tools kicked them out of its creator rewards program.”_ TikTok's AI Moderation Wrongly Punished Kory Mann & Other Filmmakers: (https://deadline.com/2026/05/tiktok-moderation-wrongly-punished-kory-mann-filmmakers-1236930006/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f49c4ffa-0f2f-4907-adf7-eca8c0114a9c/GCHQ.jpg?t=1780598702) Caption: **UK intelligence agency GCHQ** needs a [National Cyber Security Centre Social Media Lead](https://www.samssocialmediaclub.com/job/ncsc-social-media-lead/) _[Cheltenham / London / Manchester, UK]_ __________ **More social media jobs:** * **Yahoo Finance** requires a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-47/) _[Remote, worldwide]_ * **The Information Commissioner’s Office** is looking for a [Digital, Social & Creative Content Manager](https://www.samssocialmediaclub.com/job/digital-social-creative-content-manager/) _[London / Manchester, UK]_ * **Whatnot **is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-48/) _[Remote, worldwide]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **LinkedIn is nudging brands **to write for AI chatbots, not just human scrollers. Here’s how to do it. LinkedIn chatbot optimization tips offer guidance on content planning: (https://www.socialmediatoday.com/news/linkedin-chatbot-optimization-tips-offer-guidance-on-content-planning/821673/) __________ **More pro tips:** * Thinking about **brand visibility in AI**? [SEMRush has some tips](https://www.socialmediatoday.com/news/semrush-offers-ai-discovery-tips-for-brands/821817/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “5“ — – **The number of years** the average Brit will apparently spend [doomscrolling](https://www.thetimes.com/uk/technology-uk/article/average-briton-doomscrolling-smartphone-usage-3slgrmzpw)! __________ **More social stats:** * **SCAMS SCHOOLED: **Meta says it removed [159 million](https://www.threads.com/@mattnavarra/post/DZIk4QkCq2U?xmt=AQG0QlfLdyToT96l1l60ROhbWTAFFfZbXBDTvPYCGOkp2Gh8wJUhCUfVU-xzbxNJtVXZIYth&slof=1) scam ads in 2025, along with 10.9 million scam-linked accounts * **BIG CLOUD:** Pinterest has signed a [$4 billion](https://www.cnbc.com/2026/06/04/pinterest-signs-4-billion-dollar-amazon-deal-for-cloud-services.html) cloud deal with Amazon Web Services, Pinterest’s largest-ever deal * **SETTLED: **Meta, TikTok, Snapchat, and YouTube will [pay $27 million to settle](https://www.threads.com/@mattnavarra/post/DZCa2lICmuf?xmt=AQG0NK0oKD7lE55FJj3HBSRVcuxmxXPvFV5hwsUYcWVmVwONQ1L5QEC0B3L2W6Ppr8Mz4pc&slof=1) a Kentucky school lawsuit accusing the platforms of being addictive * **SMELLS MUSKY:** The NYT tracked 602 of Elon Musk’s claimed goals. Only [19% ](https://www.threads.com/@mattnavarra/post/DZFy-93Cv4X?xmt=AQG0Zil4TOG3d6dn3FPE7u_Aiogmor5uPSuHb1H08kwE2aTFwbCzv-CqFLRVS15ApGQ01bE&slof=1)were achieved on time * **DANGER SNAP:** [One third of teens](https://mashable.com/tech/snapchat-safety-report) saw harmful content on Snapchat in a week, according to a new study * **AD IT UP: **Media and entertainment leads US ad spend on X at [24%](https://www.threads.com/@mattnavarra/post/DZCd4zKiiqQ?xmt=AQG0fM-wcx1hry7lbGP_RzUaAK_iDXFInajArB2htcyn5zVL3b0J3LAuXse2BQCMsf8IsMZL&slof=1), followed by shopping at 13% * **SEEING RED: **Reddit’s audience is older than marketers think, with [62%](https://www.threads.com/@mattnavarra/post/DZCgEMOCmOq?xmt=AQG06Yj6cNp-7_YVqs0nwVaxEdkUx4jxz_n_RIL5NDmbZ6si1iyCOIlvus3nVGUEufkaSKbx&slof=1) of US adults on the platform ages 35+ * **TOP TUBE: **DoubleVerify says [70% of marketers](https://www.threads.com/@mattnavarra/post/DZF4IuYCtD4?xmt=AQG0u1HoEefK7O2IE4nEdp8ZTU0K5nss-K2xvRETzSshiMNFnEljmvVOsZk7aJif8iTI0_2r&slof=1) increased YouTube streaming spend in the past year * **INVISIBLE GEN X:** [Fewer than 7%](https://www.threads.com/@mattnavarra/post/DZF4bklCuoC?xmt=AQG0b-G_nkZ69Mzu3HUFSPiJNY2SV-Ri7reOL1-G0h65kOe6w0i2ivTFo3ri2DXIS5tAfAGQ&slof=1) of over-50s say brand messaging feels authentically made for them -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **US federal agencies** are getting [far more X engagement](https://www.threads.com/@mattnavarra/post/DZFIUP-Cjlr?xmt=AQG0OpfqiFHUCJLm71LiB1ha0OosDHYwaXre4BE6cWY6gLC2G1Jbs0zrwe96ZPfArYHgemjn&slof=1) under Trump than Biden. The power of MAGA memes…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/792dce67-5b18-4684-b496-722a95732a20/IMG_0399.jpeg?t=1780592398) Caption: __________ **Also charted this week:** * **THREADING UP: **Threads’ increase in visibility in Google Discover, [charted](https://www.threads.com/@mattnavarra/post/DZF2nLvCpIw?xmt=AQG0SBNZDJqyT6Nt9b9uJN9Y93AhV3E3GTQTZe2OMdqKANqtO9IPT4-EbLtSsxLSjhOBw-o&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- ‘We’re Just Getting the Crumbs Here’: Contractors Protest Layoffs at Meta’s European Headquarters: (https://www.wired.com/story/meta-covalen-protest-strike-dublin/) __________ **Also spotted this week…** * **Meta’s metaverse boss** quietly left four months ago. [[Business Insider $$$](https://www.businessinsider.com/top-metaverse-exec-quietly-left-four-months-ago-2026-6)] * **Meta has hired** Snap’s creator connector Jim Shepherd to boost creator partnerships for wearables. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/snapchat-jim-shepherd-joins-meta-wearables-creator-partners-1236609024/)] * **…and Snap has already** named his replacement. [[Variety](https://variety.com/2026/digital/news/snap-anmol-malhotra-head-content-partnerships-1236765766/?utm_id=97760_v0_s00_e0_tv4)] * **Meta has revealed **details of recent layoffs at its Menlo Park and Playa Vista offices. [[Los Angeles Times](https://www.latimes.com/business/story/2026-06-02/meta-provides-details-about-layoffs-in-playa-vista-menlo-park)] * **Meta says Australia’s proposed news levy** breaches the US-Australia trade pact. [[TNW](https://thenextweb.com/news/meta-australia-fta-news-bargaining-tax)] * **TikTok and Sundance have launched** a micro-series storytelling programme. [[Variety](https://variety.com/2026/digital/news/tiktok-sundance-microseries-writing-workshop-1236766038/?utm_id=97760_v0_s00_e0_tv4)] * **Meta** **is spinning VR fitness app Supernatural out** into an independent company [[The Verge](https://www.theverge.com/news/941816/supernatural-health-meta-quest-vr)] * **Meta**’s chief information security officer Guy Rosen has left the company. Interesting timing given the ongoing controversy over AI security [[Bloomberg $$$]](https://www.bloomberg.com/news/articles/2026-06-02/meta-s-rosen-former-head-of-election-integrity-to-depart) **New features and tests:** * **Facebook is testing** a new design for the playback speed buttons for Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DY7HaMTDAHZ?xmt=AQG02Q05NOp9By_8SjsEqlX9ilflQSycL5fc_4ijs-Q9T-hFzV1NvrkAgd-W6Ga8MBePJXQ&slof=1)] * **Instagram has started showing** an AIl Subscriptions section in Settings. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZKgKxiieU9?xmt=AQG00QkzwENE5Xwt3l_2LHw-PkKc1m5FJQnU7oiCcY5YONqjyBSwzfN3qGJ1UV4oKA4ij7xK&slof=1)] * **Threads has added** direct access to Accounts Center from the Settings menu. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY696bXDFe_?xmt=AQG0jze6BEe72leUz62KvpfS9nl7fgFGrmw_l9J5jRdSrhlMe7kKWtyUtXAy1k4K9yBsoOPZ&slof=1)] * **LinkedIn now makes it easier **to switch feed views directly from the Home tab, without needing to go into Settings. [[@theahemedghanem](https://www.threads.com/@theahmedghanem/post/DY69kzCDM9E?xmt=AQG00z18qmjvWM0n15kRTXr3t_9sICwn7OlTSv_CbdQvBHqY1PA0jEi00l3YOEDYsNW-5uJY&slof=1)] * **Substack **has added ‘Reply Rules’ to help creators control responses to their output. [[TechCrunch](https://techcrunch.com/2026/06/03/substacks-new-reply-rules-feature-lets-creators-control-how-people-respond/)] * **Bumble** is launching Plans, a paid IRL group date feature in NYC. [[Mashable](https://mashable.com/life/bumble-set-to-launch-plans-paid-date-feature)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **The rise of the no-friends influencer:** a new influencer niche is turning friendlessness into content. “Loneliness influencers” post cosy solo nights, spotless flats and no social plans. Creators say they’re normalising solitude, not romanticising isolation. The format taps into rising loneliness, especially among young adults. Even having no friends is now a personal brand statement. The Loneliness Influencers: (https://www.thecut.com/article/loneliness-influencers-on-tiktok-make-introversion-videos.html) __________ **Also worth a read:** * **To YouTube and beyond:** how [online gen Z directors stormed Hollywood](https://www.theguardian.com/film/2026/jun/01/youtube-gen-z-filmmakers?CMP=Share_iOSApp_Other) * **Inside Alexandr Wang’s bid **to [revive Meta’s AI edge](https://www.ft.com/content/d26faf9d-6ef0-4480-ab80-bac6a36fe173) * **TikTok’s road **to [becoming a super app](https://techcrunch.com/2026/05/30/tiktoks-road-to-becoming-a-super-app/) * **Meta has struggled at selling anything other than ads.** [Will AI be different?](https://www.cnbc.com/2026/05/30/meta-struggled-selling-anything-other-than-ads-will-ai-be-different.html) * **Are social platforms going to charge** [all users for access?](https://www.socialmediatoday.com/news/are-social-platforms-going-to-charge-all-users-for-access/821565/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Someone made [an “Enshittifier” for AI](https://enshittifier.wells.ee/) 🤣 It replaces every mention of “AI” on the web with 💩 The creator says they actually like AI, but hates the lazy AI-everything hype cycle. They’re not alone! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9305f187-89ae-4590-8c24-3cd45fafc347/IMG_0391.png?t=1780571845) Follow image link: (https://enshittifier.wells.ee/) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- …And that’s everything you need to know this week. I’m heading off to come up with some new cocktail ideas for Meta’s next corporate event. Which drink would you order? 😀🍹 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/560133fb-c975-410a-b216-6443aee4829c/image.png?t=1780667201) Caption: - * **The Meta-politan** — Tastes expensive, mostly repackaged from things that already existed. Comes with a Threads garnish nobody asked for. * **Shadowban Mary** — Looks incredible. Reaches nobody. * **WhatsApp Sour** — End-to-end encrypted, but somehow Meta still knows you ordered it. * **Pina Zuckolada** — Tropical, smooth, and leaves you with a mild sense that someone is watching you enjoy it. * **Boosted Post** — Costs twice as much as it should. Reaches half the people you wanted. * **Facebook Old Fashioned** — Your dad loves it. Everyone else moved on years ago. Got a better Meta cocktail suggestion? Send me your idea - Hit reply! Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-agents-conversations-event-instagram-ai-hacks

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8c8a5f83-646a-4c6a-9406-05f1074aa958/Geekout_040626.jpg?t=1780601024) Caption: -------------------- -------------------- -------------------- ## **Hello, geeks!** This week I swapped my home office for a giant hall in London, because Meta had new AI tools it wanted to show off at its** **[**‘Conversations’ **](https://www.facebook.com/business/news/conversations-2026-introducing-meta-business-agent)event**.** And I got sent an invite…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29de6b33-269e-4a7f-baf1-be3738ab26b7/IMG_1726.JPG?t=1780657914) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - The event is the company's annual love letter to its messaging empire — WhatsApp, Messenger, Instagram DMs — and this year it came loaded with AI product announcements aimed squarely at businesses. Big ones. More on that in a second. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/617082a8-2319-422e-b2e7-dda56c4c8fff/IMG_1739.JPG?t=1780657920) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - I was one of around a dozen creators flown in from across the globe to cover it. Well, some were flown in. I jumped on the always delayed 7.50am Cardiff > London Paddington train with crappy coffee and stale croissants. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c532a857-4b43-48ed-a3d5-f8927d88f137/IMG_1817.jpg?t=1780657918) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - The event itself? A slick production. Three floors of Central Hall were decked out like a very flashy Meta app brand activations, with 1,500 business execs, marketers, creators, and journalists grabbing the limited freebies on offer, including: * **An Instagram post office **where you could send a mate a branded postcard (somewhere in the world, not just across the room) * **A Messenger 'Shop'** printing personalised keyrings * **A WhatsApp vending machine** dispensing limited edition Walkers Crisps * **A bar serving Meta-branded cocktails and smoothies**, because nothing says "enterprise messaging platform" like a branded mojito - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/95ac16bc-cc0a-48ef-838b-0e8e196f65ff/IMG_1818.jpg?t=1780657918) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - We were given the full white-glove Meta VIP treatment — chaperoned, fed, watered, and kept away from the load-bearing walls. Zuck’s AI surveilled employees are well rehearsed at PR stage-managing its events. Among the familiar faces i was pleased to bump into: **Sophie 'Pretty Little Marketer' Miller**, the always-excellent **Grace Andrews**, and BBC tech royalty **Zoe Kleinman**. Sadly I forgot to get the group selfie. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/888c430a-d878-4c2b-93fa-bf0f6807fa41/IMG_1749.JPG?t=1780657916) Follow image link: (https://www.instagram.com/stories/highlights/17868962073620997/) Caption: - As for the actual announcements? Beneath the free crisps and branded cocktails, Meta unveiled a stack of genuinely interesting AI-powered messaging tools that will likely have a huge impact on how businesses use WhatsApp, Messenger, and Instagram. Some feel incremental. Others will fundamentally change how brands handle customer service, sales, and marketing over the next few years. That’s assuming Meta's AI chatbot stops handing out access to someone else’s account to [anyone who asks nicely.](https://techcrunch.com/2026/06/01/hackers-hijacked-instagram-accounts-by-tricking-meta-ai-support-chatbot-into-granting-access/) 😬 Keep scrolling for my full breakdown of everything Meta announced at Conversations 2026. → 👀 [Check out my Instagram Story Highlights](https://www.instagram.com/stories/highlights/17868962073620997/) — Matt- _____________ ##### == 2 cool things… == * 🔥** Semafor Media:** I read this every Sunday. 10 minutes. The media industry forces behind social platform shifts covered in Geekout. **Free → **[**Subscribe**](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) - * 🍹** If Mark Zuckerberg was a cocktail mixologist: **Check out Meta’s Signature cocktails menu** → View menu **(scroll to bottom) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta AI chatbot enabled hackers to access others' Instagram accounts: (https://www.bbc.co.uk/news/articles/c98rzr72dpyo) 2. **Meta introduces AI messaging agent platform** for businesses [[CHATBOTTING](https://www.socialmediatoday.com/news/meta-offers-new-ai-messaging-options-for-businesses/821951/)] 3. **Chinese spies use LinkedIn to lure Westerners** into sharing sensitive information [[SPYING](https://techcrunch.com/2026/06/04/chinese-spies-are-using-linkedin-to-lure-westerners-into-sharing-sensitive-information/)] 4. **Instagram rolls out its Snapchat+ clone Instagram Plus **globally [[PAYWALLING](https://about.instagram.com/blog/announcements/introducing-instagram-plus)] 5. **UK MP sues Elon Musk’s xAI in test case** over deepfake sexual images [[LITIGATING](https://www.theguardian.com/technology/2026/jun/03/labour-mp-sues-elon-musks-ai-company-over-fake-sexualised-images)] -------------------- ###### GEEKOUT TIP ▶︎ TOP NEWSLETTER #### The Media Briefing I Read Every Sunday Evening 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40df7297-80a0-471a-8a15-503a1035a027/semafor_media.jpg?t=1780594944) Follow image link: (http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) Caption: - What do legacy media execs, top marketers, and platform journalists all have in common? They read **[Semafor Media](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626)**. And so do I — every Sunday without fail. ==Every newsroom shakeup, creator economy shift, and behind-the-scenes moves shaping the media business all start somewhere — and Semafor Media is where those stories first break.== **Ben Smith** (_ex-BuzzFeed News Editor-in-Chief_) and **Max Tani** are the people who explain exactly what's happening there — and why it matters. Sharp analysis **→ **The occasional big scoop.**→ **Insights you can leverage in your own social strategy. **10 minutes. Completely free. Worth it.** Not an ad — a cross-promo with a newsletter I genuinely rate. 🔥** → ****[Subscribe to Semafor Media for Free](http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626)** Get the Sunday Briefing **→** (http://semafor.com/newsletters/media?utm_medium=swaps&utm_source=swaps&utm_campaign=geekout626) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta wants businesses to embrace its AI… as its AI helps users hack accounts** Meta's AI agent for WhatsApp Business is now available globally: (https://techcrunch.com/2026/06/03/metas-ai-agent-for-whatsapp-business-is-now-available-globally/) When Mark Zuckerberg popped up in London (via a pre-recorded video) at Meta’s Conversations event this week, he presented a rosy image of how the company’s new AI tools could eventually transform entrepreneurship. The team on stage at the event showed us **Meta Business Agent**. As Zuck put it on screen, the idea is to give _“any business of any size an agent to talk to customers, and help run your operation. So now a clothing shop in Birmingham or a bakery in São Paulo can offer the same always-on, highly personalised experience as a major brand.”_ AI agents are expanding globally across WhatsApp and Messenger, and expanding to Instagram. They’ll help businesses keep on top of customer demands, and soon offer insights and advice on how to provide a better service. Eventually Zuck wants AI to **“run your whole business”**. …but by AI running your whole business, what he REALLY means is **META running your whole business**. And given the juicier story about the company’s AI in the headlines this week, businesses might have pause before they dive feet-first into letting Meta run their operations. High profile Instagram accounts like the [Obama White House](https://www.theverge.com/tech/940926/obamas-old-instagram-account-was-reportedly-hacked-over-the-weekend) and the head of US Space Force were being compromised, along with in-demand ‘OG’ short handles…. And they were being compromised in the most ridiculous way… Hackers were simply asking Meta’s AI support agent to do the work for them, switching accounts’ email addresses with ease for a full takeover. Once word spread about the hack, Meta said the flaw was fixed and started [alerting ](https://techcrunch.com/2026/06/03/instagram-is-alerting-users-who-were-targeted-by-hackers-during-ai-chatbot-attacks/)affected users. But there are claims the [hacks are still ongoing](https://www.androidauthority.com/meta-ai-instagram-hack-continues-3673846/). Hackers say Meta only removed a button rather than providing a full fix, and API access to the vulnerability remains open. …so, who’s going to be first to dive in and hand their whole business operations over to Meta? You first! -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/421818a3-7721-4e60-95c0-5bfd4cff5918/image.png?t=1780661633) Follow image link: (https://www.socialmediatoday.com/news/meta-rolls-out-global-expansion-of-teen-content-restrictions/821806/) Caption: Meta expand teen account settings globally [Image: Instagram] * **Meta** is expanding its [13+ teen account settings](https://www.threads.com/@mattnavarra/post/DZF1XOyim4G?xmt=AQG0CkE-C3q8KcK4iiXwmT6MKSnDdqRJD8lv0OosakfbQ_40moPogqpBzmD9WKqPoituDPvj&slof=1) globally across **Instagram**, **Facebook**, and **Messenger** * ==**Meta**==== silently added ====[face-recognition code](https://www.wired.com/story/meta-smart-glasses-face-recognition-nametag-connections/)==== for Its smart glasses to millions of phones… == ==**….But Meta’s**==== comms boss thinks ====[WIRED’s reporting is BS](https://www.threads.com/@andymstone/post/DZLHfgslKYA)== * **Meta** is letting creators bundle new or old Reels in [ordered episodes](https://techcrunch.com/2026/06/02/meta-tests-series-for-episodic-reels-on-instagram-and-facebook/) on **Instagram** and **Facebook** * **Meta’s Oversight Board** says it also thinks the company’s rules for banning accounts are[ a mess](https://www.engadget.com/2187083/even-meta-s-oversight-board-thinks-its-rules-for-banning-accounts-are-baffling/) * **Meta** earned a [partial EU court reprieve](https://www.euronews.com/next/2026/06/03/eu-court-partially-sides-with-meta-in-a-blow-to-the-european-commission) stalling Facebook Marketplace being designated a ‘Gatekeeper’ platform with stricter regulation * **Meta**’s employee mouse-tracking tool could get it [into trouble with the EU](https://www.engadget.com/2184241/meta-mouse-tracking-employees-mci-eu-privacy-rules-gdpr/) …but **Meta** is now letting workers [pause tracking](https://www.theinformation.com/articles/meta-rolls-back-parts-employee-tracking-tool-staff-backlash?utm_source=ti_app&rc=kmaysd) while they “check something personal” on their device * **Facebook** has a new [World Cup themed splash screen](https://www.threads.com/@theahmedghanem/post/DZKkYNpiPXG?xmt=AQG0I1vtBoH5t4EweZk7nmq7-cvLh3p2Ed6CVunOH78yztf5vx3_nuHnlXLnGARKp2EVPSAz&slof=1) in its latest iOS beta **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e26062fd-b99a-4089-b278-e58e69d21925/image.png?t=1780661931) Follow image link: (https://about.fb.com/news/2026/06/new-13-plus-content-settings-for-teen-accounts-expanding-globally-on-instagram-facebook-messenger/) Caption: [Image: Instagram] * **Instagram** is testing a new feature to limit teens ​from ⁠seeing excessive amounts of certain content types and to promote [a more balanced feed](https://www.threads.com/@mattnavarra/post/DZF1YwNihus?xmt=AQG0oXsX79wusdV4jWu9AdW2qBDvjNH1hRaNtz1HYCrkB21funT8CktiVZLo0_ueho_mxxRK&slof=1) * **Instagram** is rolling out [screenshot prevention](https://www.threads.com/@oncescuradu/post/DZChB29DJxL?xmt=AQG0OYSiK6gQA7JoSGZNHoxDm0ybPntdomT7fgCJ4nkJ4XSxY04coIlAHT-rUPYJf0GgLgs&slof=1) for Stories * **Instagram** users on Android will get [improved camera features](https://www.androidpolice.com/android-17-instagram-fix/) if they upgrade to Android 17 * **Instagram** wants to know [why you’re not interested](https://www.threads.com/@theahmedghanem/post/DY_2ZlIjuts?xmt=AQG0WbA3DGMGuDIU8XV21ieHPfwcnn9suKqyuqdQUYQlfATm8-CrbiNaimk8kIhPyDJAqk8&slof=1) in a post * **Instagram** is adding filters in [music search](https://www.threads.com/@theahmedghanem/post/DY6yBdsjiv-?xmt=AQG0zOdGWleVVgPqXKCSTz3S8_R-pijtCy_h_VR8haQO8VJkwSyuMYGJvz7QrKrBN3mcgMc7&slof=1) * **Instagram** is testing a new ‘[Suggested Products](https://www.threads.com/@theahmedghanem/post/DZF6h9Vjq4i?xmt=AQG0U90dT2ebxKMhW-l0U0QOuxwlJ2YQycMBta0JQOTrRn-blPq7Tt27JR05vMKxKgV1OGrJ&slof=1)’ feature for Reels, to help viewers discover products featured in creators’ content * **Instagram** added [new creative tools](https://www.threads.com/@mattnavarra/post/DZMw0PQFhbM?xmt=AQG0uy_-X4zXoUrnC2q5grswJWGFZC4PhC8JWaFnTTks8g) to its Edits app, including the ability to save imported audio, loudness matching, and font search * **Instagram** is testing an ["Audience Connections" feature ](https://www.threads.com/@theahmedghanem/post/DZM5C-SDojx)in the Professional Dashboard, surfacing your most engaged followers, newest fans, and people who've quietly ghosted you **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2ad5f712-5f1b-4452-975a-e00ef228ddce/image.png?t=1780662036) Follow image link: (https://www.socialmediatoday.com/news/threads-music-stickers-available-to-all-users/821563/) Caption: Threads rolls out Music Stickers globally [Image: Threads] * **Threads** is rolling [music stickers](https://www.socialmediatoday.com/news/threads-music-stickers-available-to-all-users/821563/) out to all users, letting you includer 30-second song clips in posts and replies * **Threads **posts appear to be getting a push in [Google Discover feeds](https://www.seroundtable.com/threads-in-google-discover-more-41427.html). It lags behind YouTube and X, but appears to show up more often than TikTok or Instagram * **Threads** is rolling out [Liquid Glass support](https://www.threads.com/@theahmedghanem/post/DY_pwypjP38?xmt=AQG0wBlu4Hjvw7T3meDKEhTdEy0zQunffL4nrJqPOnG-goa_3-AI4_ywQ7_4oxW17izKKH2U&slof=1) on iOS * **Threads** is testing out the ability to [pin](https://www.threads.com/@oncescuradu/post/DZC_xKkjH42?xmt=AQG0t_gboxzOzYq7dlRXXgXAC31NJycW5sG5POGQpaH5G4cHpk-4GDGwmNcVesDvtoHomUFl&slof=1) up to three private conversations * **Threads** is testing support for in-app [YouTube video playback controls](https://www.threads.com/@oncescuradu/post/DZIUOI6DOGg) on iOS * **Threads** was spotted offering [custom animations](https://www.threads.com/@oncescuradu/post/DY73yTzDMKc?xmt=AQG0JqwiQlmKv8tF3M9Ao0MP-GUr_aU3EDGA_XgGKtpxmVrK63rg5V6mXvzfnlvwazgRPftF&slof=1) for Arsenal related posts * **Threads** has renamed ‘text attachment’ to [‘snippet’](https://www.threads.com/@oncescuradu/post/DY754LDjMiE?xmt=AQG0dtD0qfPy2nQxK4gc9FGuSEAt6TeXI-b3dlJ_EFe5CF9xMuo5b0YZELVBMijvsPfkGeg&slof=1) * **Threads** is testing a new [‘Highlights’ filter ](https://www.threads.com/@mattnavarra/post/DZLYM2kCsgO)for its notifications tab. But it’s not working right now. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/59e4992a-0d81-441e-85c1-6ae99d5bde31/image.png?t=1780662197) Follow image link: (https://blog.whatsapp.com/celebrating-football-with-new-features-on-whatsapp) Caption: WhatsApp FIFA World Cup 2026 features launched [Image: WhatsApp] * **WhatsApp** officially launched a [new features](https://blog.whatsapp.com/celebrating-football-with-new-features-on-whatsapp) for football fans ahead of FIFA World Cup 2026, including an in-app World Cup hub, stickers, themed calling effects, and a new ⚽️ emoji * **WhatsApp** is working on a [scam alerts](https://www.androidpolice.com/scam-detection-but-on-whatsapp/) warns you about suspicious messages without breaking encryption * **WhatsApp** [revamped chat lists interface](https://9to5mac.com/2026/06/03/whatsapps-revamped-chat-lists-interface-rolling-out-on-ios/) is rolling out on iOS * **WhatsApp** is working on a new [Contacts tab](https://www.threads.com/@wabetainfo/post/DZJQ72yiGf1?xmt=AQG0nD77mH8acMC7M8TsxI26g4OIrAGSE-gfj6GkX-a-5-flKZkefmKpqhCGgyYsRWfNGUek&slof=1) to help you discover active and recently online contacts in a new tab * **WhatsApp **is working on bringing its [Liquid Glass redesign](https://9to5mac.com/2026/06/01/whatsapp-working-to-bring-liquid-glass-to-its-mac-app/) to the Mac app * **WhatsApp** is working on the ability to [edit Status captions](https://www.threads.com/@wabetainfo/post/DZGsIU7CLpx?xmt=AQG0N3YPmP2bXkkwJkgsi-ry9VgiwpmqoYLcgGeTcnE4wuveDh74ePaAyT7KPujCPml1iKo&slof=1) * **WhatsApp **is bringing the [address book photo feature](https://wabetainfo.com/whatsapp-address-book-photo-feature-android/) back on Android * **WhatsApp** may soon let users send text messages with the [view-once option,](https://wabetainfo.com/whatsapp-to-test-view-once-option-for-text-messages-on-android/) making them disappear after the recipient reads them * **WhatsApp** has [produced a documentary](https://www.threads.com/@mattnavarra/post/DZInQmPiqUx?xmt=AQG0JLeTE2VSK9mNc4Mljtiso75sx3ba1FyD78iuWC53KKgnh6wO0x5HZi8M-IXpkgfmqiw&slof=1) about Arsenal start Bukayo Saka, streaming on Disney+ from today **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7eab55b8-09ab-48bc-bc04-4d765f685a78/image.png?t=1780662328) Follow image link: (https://www.socialmediatoday.com/news/x-introduces-video-reaction-feature-for-ios/821810/) Caption: X adds ‘React with video’ feature [Image: X] * **X** now lets you record TikTok-style [reaction videos](https://www.threads.com/@mattnavarra/post/DZFKVpxkcVd?xmt=AQG0DUrlsgbPvPQ8gK_3GEkCsEsREeQ8G-KRrjYfxgrydU7d04S7zLftJLGWBWWjdXyuwt1F&slof=1) to posts * **Elon Musk** is trying again to [escape FTC audits](https://arstechnica.com/tech-policy/2026/06/elon-musk-tries-again-to-escape-ftc-audits-of-x-data-handling/) of X data handling * **xAI **may face [more lawsuits](https://www.theguardian.com/technology/2026/jun/05/grok-ai-elon-musk-jess-asato-labour-mp-lawsuit) over Grok-generated sexualised images in the UK, following a British MP’s test case * **X** now adds a [watermark](https://www.threads.com/@oncescuradu/post/DZHxaJaDOVz?xmt=AQG0icq5JOiEU2bwZmFdE_4XQP1oQLj028JSwOdnxCN3WqtAKuO2wA96SNS2ay__of8EIMCQ&slof=1) crediting the original creator when you share a video post to your Instagram Story * **xAI** wants alleged Grok deepfake victims [publicly named in court](https://www.wired.com/story/xai-asks-court-to-strip-alleged-grok-deepfake-nudes-victims-of-anonymity/), perhaps a strategy to force the plaintiffs to drop the case * **X **is testing a new design for the Storage section of the app, with a new [‘Clear cache’ feature](https://www.threads.com/@oncescuradu/post/DZCfu-IDMBk?xmt=AQG0UrNA7n9H9hv9ejkss-kRMRBQ21pn2C7mlkLElupdtzWZm4svVkkdB0SNWB80XqQ76-0&slof=1) * **xAI **has [paused](https://www.bloomberg.com/news/articles/2026-06-03/musk-s-xai-pauses-hiring-for-specialists-to-train-grok-chatbot) hiring specialists to train Grok. It could be rethinking its unusual strategy * **xChat** now lets you [choose how long](https://www.threads.com/@theahmedghanem/post/DY6yN38jjQh?xmt=AQG0NERXsIDHoHKsG4ig4W9PmOEEymFNOT9Kk8fEk9n_xb-UhJ47lUE2JUVhE1SAEDmbCylR&slof=1) media files are kept in their conversations **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16a9bc8d-14d2-4ff3-a890-c4a09401a245/image.png?t=1780662421) Follow image link: (https://newsroom.tiktok.com/the-booktok-communitys-2026-summer-reading-list?lang=en) Caption: TikTok’s #BookTok Summer Reading List 2026 [Image: TikTok] * **TikTok **has released its #BookTok [Summer Reading List 2026](https://newsroom.tiktok.com/the-booktok-communitys-2026-summer-reading-list?lang=en) * **TikTok** face demands from a senator for more details about its [handling of US users’ data](https://gizmodo.com/senator-raises-alarms-over-tiktoks-handling-of-american-users-data-2000765269) * **TikTok** is said to be working more [directly with music artists](https://www.bloomberg.com/news/articles/2026-05-28/tiktok-changed-music-now-labels-worry-it-s-leaving-them-behind), leaving record labels scared of being cut out of the loop * **TikTok** has launched an [in-app fan hub](https://newsroom.tiktok.com/tiktok-launches-new-in-app-fan-campaign-for-breakthrough-uk-artist-skye-newman?lang=en) for UK breakthrough artist Skye Newman * **TikTok **is marking Pride Month with a new [#PrideTikTok](https://newsroom.tiktok.com/pride-month-2026-celebrating-the-lgbtqia-community-through-pridetiktok?lang=en) creator spotlight campaign **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3adfc80c-14c3-4c7c-8451-6b7e00424072/ai_generated_b6a5d504-6d43-4437-9e51-07d3bdaf6475.png?t=1780663955) [A bold netflix vs youtube header image. Youtube beating netflix. simple. no text. just logos, simple background] Follow image link: (https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world?CMP=Share_iOSApp_Other) Caption: [Image: Beehiiv AI] * **YouTube** has [overtaken Netflix](https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world?CMP=Share_iOSApp_Other) in daily viewing minutes globally. ==Average daily usage per YouTube account is now 99.1 minutes. Netflix has dropped to 93.4 minutes.== * **YouTube** will soon let publishers link access to videos to [their own paywall](https://pressgazette.co.uk/paywalls/youtube-boss-says-publisher-paywall-integration-coming-very-soon/) * **YouTube **Shorts has gained Media Rating Council [brand safety accreditation](https://www.socialmediatoday.com/news/youtube-shorts-is-awarded-media-rating-council-accreditation/821955/) * **YouTube** is launching a [creator consultation](https://blog.youtube/news-and-events/youtube-european-creator-consultation-survey/) across the EU, giving creators a direct line into policymakers shaping Europe’s creator economy * **YouTube** is rolling out the ability to [add music](https://www.threads.com/@jonahmanzano/post/DZKo9fDCfO2?xmt=AQG0qYaXQDkZippE-_iFfvU4YQ4t5d5a7_KprmqvR5YInXcVIZ-7ppz_xSNmm8O7MtNvJTg&slof=1) to photo Community Posts * **YouTube** is testing ‘[save to device](https://www.threads.com/@oncescuradu/post/DZFKBPLjJUJ?xmt=AQG0EahwoXo8OrScVg1UIsGjpJW3bBPOmcmmmQxU97_XT3FBSh78pS0UWEqFYG8vZgKZ83XQ&slof=1)’ when you’re editing a Short **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f22ccb0e-6433-4b68-90e9-814e9b2f4a26/LinkedIn_Reach_-_Concept_A_-Option_1-.png?t=1780662819) Follow image link: (https://www.linkedin.com/posts/mattnavarra_linkedin-just-dropped-a-metric-creators-have-activity-7468261089584062464-a-Bg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: LinkedIn’s new Discovery metric for creators [Image: Claude AI] * **LinkedIn** launched a new [Reach metric](https://www.linkedin.com/posts/mattnavarra_linkedin-just-dropped-a-metric-creators-have-activity-7468261089584062464-a-Bg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) that breaks down total post views from followers vs. new audiences outside your network * **LinkedIn** is expanding [in-app post boosting](https://www.socialmediatoday.com/news/linkedin-expands-in-app-mobile-post-boosting/821812/) to more users * **Reddit **has added a [‘repost’ button](https://www.threads.com/@oncescuradu/post/DY7H8gNjIW8?xmt=AQG0GgACGZyjAnkSq2GXWUixzSZl37sd2Xa54z3YYrSPhLbSMLtRKSjhATShLmfB9I-JfN-V&slof=1) * **Snap** has acquired [AR company Illumix](https://variety.com/2026/digital/tech/snap-acquires-illumix-augmented-reality-specs-1236766202/?utm_id=97760_v0_s00_e0_tv4) in a bid to boost augmented reality efforts * **Snap** has [retreated](https://www.status.news/p/peter-hamby-snapchat-puck-good-luck-america) from original news shows on Snapchat. Its ’Good Luck America’ show has been on indefinite hiatus since March * **Bluesky** now lets you switch between [multiple accounts](https://www.threads.com/@theahmedghanem/post/DY6y-gTDuZ1?xmt=AQG0BL6AEgZ_8MRJjAuRV8G8VFm5R5JsVLKS2CFUMQkb_iaWwRe-VVCXarQiKLhIvcw8jnE&slof=1) easily * **Bluesky** says it’s now [more inspired by Reddit](https://www.cnbc.com/2026/06/04/bluesky-twitter-rival-reddit-social-media.html) than X * **Google** is letting creators customize their [search result page profile](https://www.theverge.com/tech/943233/google-search-profiles-custom-page), to showcase everything they do online * **Twitch** creators will soon be able to stream in horizontal and vertical formats [simultaneously](https://www.engadget.com/2184452/twitch-creators-will-soon-be-able-to-stream-in-horizontal-and-vertical-formats-simultaneously/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Facebook** is launching an [AI Assistant just for Creators](https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/). Creators can ask Creator Assistant why posts worked, audiences shifted or Reels flopped. The tool gives personalised recommendations based on content, engagement and goals. It also suggests trending formats, audio and content ideas when creators hit a wall. **Meta** wants creators spending less time decoding analytics and more time feeding the content machine… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/045fbcc8-8122-49d2-8f26-8c515e4cd0f5/IMG_0398.jpeg?t=1780591688) Follow image link: (https://about.fb.com/news/2026/06/creator-assistant-more-languages-for-ai-translations-on-facebook/) Caption: __________ ##### Also spotted this week… * **Meta **plans to introduce a [wearable AI pendant](https://www.theinformation.com/articles/meta-memo-outlines-ambitious-hardware-plans-including-new-ai-pendant?utm_source=ti_app&rc=kmaysd), new AI glasses models, and a ‘Wearables for Work’ business * **Meta AI’s app** now includes a ‘[Private Processing Activity](https://www.threads.com/@theahmedghanem/post/DY_qAiljG3v?xmt=AQG0ypk5FXRPA5x_gpUeF4fA75F_ru2kfIwM3oPBRKdwrFRq7vIgxiuWYxXY2WbpE0DZ4LwJ&slof=1)’ option, to generate on-device reports of requests your device has sent through Private Processing * **Meta **may charge [up to $200 per month](https://www.theinformation.com/articles/meta-looks-charge-200-month-planned-hatch-ai-agent?utm_source=ti_app&rc=kmaysd) for its Hatch AI agent, that will help users manage schedules, send emails and the like * **Meta’s AI chief** sees an opportunity in its models’ [giving health advice](https://economictimes.indiatimes.com/tech/artificial-intelligence/meta-ai-chief-sees-opportunity-in-models-giving-health-advice/articleshow/131520580.cms) in the future * **Meta** keeps [delaying the release](https://www.wsj.com/tech/ai/meta-keeps-delaying-the-release-of-its-new-ai-model-to-developers-f8569c8c) to developers of its new Muse Spark AI model, apparently due to bugs and infrastructure issues * **YouTube** has added more [AI creator tools](https://www.socialmediatoday.com/news/youtube-updates-ai-for-ask-studio-and-ctv/821561/) for Shorts, Podcasts, and TV * **Instagram Edits** is testing AI-generated [captions](https://www.threads.com/@theahmedghanem/post/DZF6QkaDpCN?xmt=AQG0XGP8t2nYTtBCC3yvnvzrc3n8fVcjCo9qQCsQshkyWNSralIMg8Zxel7Xha8TzdCBe4d7&slof=1) * **Instagram Edits** is getting access to [Android native AI features](https://www.androidpolice.com/android-17-instagram-fix/) like Smart Enhance and Sound Separation * **X** now shows a [video](https://www.threads.com/@oncescuradu/post/DY784vsjHnG?xmt=AQG0MOCQ4AYevYtbJhB1TKPn6-fkOE3kEkwEIpGjx2GAof5ZG-xiWgRykME0l09mUJSW5Nw&slof=1) promoting Grok’s apps with Grok answers a question * **WhatsApp** is rolling out [sticker creation](https://www.threads.com/@theahmedghanem/post/DZF5pJvDqsz?xmt=AQG06w60s8nOHT39VlKiav3_agrePciEqeqqIEhXGANsB6HPVmGdDm9F6QeMfC-I5qjG2L76&slof=1) using AI * **Canva** launched a [Perplexity Computer connector](https://9to5mac.com/2026/06/04/canva-launches-perplexity-computer-connector/), enabling users to use AI to generate editable Canva design projects -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **KSI’s exit from the Sidemen** highlights a new creator-economy headache. Creator collectives are growing from friendship groups into media businesses. That means ownership, IP, revenue splits and succession now matter. [I gave my take on it ](https://thedailyinfluence.co/posts/ksis-departure-highlights-new-challenge-for-creator-collectives)to **The Daily Influence**… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35e81687-2f83-4150-a162-97e431a9e22e/IMG_0392.jpeg?t=1780583679) Follow image link: (https://thedailyinfluence.co/posts/ksis-departure-highlights-new-challenge-for-creator-collectives) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/78dc5b7c-38d2-41bc-a40a-9bb18f9bd2b2/Rangel_040626-1.jpg?t=1780599536) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-media-manager-whose-main-kpi-is-activity-7467228596781146112-9tAR?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/13fbb09e-0743-4b9d-b7e8-91af39e670f5/Rangel_050626-2.jpg?t=1780599564) Follow image link: (https://www.linkedin.com/posts/jrangel_them-the-content-looks-good-no-edits-activity-7466141727905566720-Nlur?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **This is brilliant.** 404 Media has uncovered how Google employees have been sharing memes internally about [how the company’s AI sucks](https://www.404media.co/google-employees-internally-share-memes-about-how-its-ai-sucks/) 🤣 The publication recreated the memes rather than post them directly to help protect their sources… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/98b2c8e8-7fcd-43ad-827e-cae573368d3b/IMG_0397.jpeg?t=1780584020) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ff010a4-adef-4753-b73a-bfc0ae44abf3/IMG_0395.jpeg?t=1780584038) Caption: - Discover more mischievous Googler-venting [here](https://www.404media.co/google-employees-internally-share-memes-about-how-its-ai-sucks/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- This is great! **Dua Lipa** has turned her “always on holiday” meme into a [Google Maps partnership](https://uproxx.com/life/dua-lipa-favorite-cities-travel-guide/). “Dua’s Lists” includes 12 curated travel guides, from Tokyo to natural wine bars. Each location includes a Dua photo, personal blurb and downloadable Google Maps list. Select cities also get a custom Levitating-themed Pegman. Silly, but smart. This is celebrity brand strategy done properly. Meme, utility, lifestyle, product. Instagram: (https://www.instagram.com/reel/DZC1RQbx5t2/?igsh=MTZhNHM2NjR0MnVm) __________ **Also viral this week:** * **A viral YouTube show about an unhinged AI **is hitting cinemas. It’s [a big test for Hollywood](https://www.wired.com/story/amazing-digital-circus-shake-up-the-box-office/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Brands are planting promo posts on Reddit** to influence ChatGPT and Google AI results. Moderators say “warmed up” accounts make the spam harder to detect, as agencies begin to sell Reddit posting as AI-engine optimisation. Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search: (https://www.404media.co/companies-are-using-reddit-to-manipulate-chatgpt-and-google-ai-search/) __________ **More brand news and views:** * **Brands like Smoothie King** are turning to [platform-native shows, creator storytelling, and microdrama-style content](https://digiday.com/marketing/as-feeds-become-entertainment-hubs-marketers-rethink-socials-role/) as social platforms turn into entertainment hubs * **Brands are stampeding into microdramas** chasing [the next big engagement hack](https://www.threads.com/@mattnavarra/post/DZKwVCzCjCz?xmt=AQG0xhV-MNo9z-FHdfEM-EQZs0Jl5W8T6_2O2lXvP8cPXIpc90JqGa9Dw3wDVxTge3tZswhv&slof=1), but beware: they might be over as soon as they began -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"The difference between what people think of Mark and how Mark actually is, is huge"“ — – **Meta’s Head of Product Naomi Gleit **feels Mark Zuckerberg's tech bro bad guy [reputation is "unfair"](https://www.bbc.co.uk/news/articles/c5y71106g07o) __________ **Also quoted this week:** "I think the public square is not the direction we want to go in. Essentially, I think it’s useful as a discovery mechanism, but we’re very inspired by companies like Reddit." - **Bluesky exec Rose Wang **speaking at SXSW in London claiming** **BlueSky [doesn’t aim to be like X or Threads](https://www.cnbc.com/2026/06/04/bluesky-twitter-rival-reddit-social-media.html). __________ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **TikTok** launched **TikTok Pro Events**, a new app for cultural moments, available on iOS and Android in the US. It debuts with a dedicated in-app **FIFA World Cup 2026 fan hub.** Users aged 18+ can earn Stars for hashtags, sharing, and visiting World Cup content. Stars unlock merch, TikTok Shop coupons, or charity donations. TikTok is turning fandom into a loyalty programme, ad product and commerce funnel. TikTok launches TikTok Pro Events, an app for cultural moments like the FIFA World Cup: (https://techcrunch.com/2026/06/03/tiktok-launches-tiktok-pro-events-an-app-for-cultural-moments-like-the-fifa-world-cup/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- _"Is __**LinkedIn**__ entering its post-cringe era?”,_ **The New York Times **asks… LinkedIn is slowly becoming TikTok for people who say “circle back” unironically. But critics say LinkedIn encourages performative “bro-etry” and fake authenticity. Is LinkedIn Entering Its Post-Cringe Era?: (https://www.nytimes.com/2026/06/04/business/linkedin-social-media-influencers.html) __________ **Also a great read this week:** * **YouTube pushes creators harder** into premium streaming territory. YouTube CEO Neal Mohan reveals [what's next for the platform](https://deadline.com/2026/06/youtube-ceo-creators-interview-emmys-1236928774/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Meta legal action** forced a Facebook whistleblower to** sit in silence** at the Hay festival. Whistleblower** Sarah Wynn-Williams** [couldn’t speak, nod or even respond](https://www.businessinsider.com/top-metaverse-exec-quietly-left-four-months-ago-2026-6) while her own book was discussed. 😮 Meta’s court order reportedly carries** $50,000 fines** for each breach - a subtle little intimidation tactic. Hay even pulled the book, ‘Careless People’, from sale during the event to avoid legal trouble. Looks like Meta tried to silence a critic… and accidentally created the most powerful book promo imaginable. Meta legal action forces Facebook whistleblower to sit in silence at Hay festival: (https://www.theguardian.com/technology/2026/may/31/meta-legal-action-forces-facebook-whistleblower-to-stay-silent-at-hay-festival?CMP=Share_iOSApp_Other) __________ **More WTF this week:** * **Facebook Marketplace sellers** are using [AI-generated models](https://www.dexerto.com/entertainment/genius-facebook-marketplace-sellers-use-ai-models-to-sell-products-no-one-wants-3369723/) to make boring listings go viral * **People are paying to remove the recording light** on [Meta’s Ray Ban smart glasses](https://www.threads.com/@mattnavarra/post/DZKFZuhitLH?xmt=AQG0VIIGfexDH8ZfDqX77fdpDXetQOyu8bp6Z1tyljaLAsN6yEghEGMiXdvZRLzOgfKwUT4&slof=1) * **Hackers could use poisoned WhatsApp and Slack notifications** to [take over your Google Gemini](https://www.techradar.com/pro/security/hackers-could-use-poisoned-whatsapp-and-slack-notifications-to-take-over-your-google-gemini-and-make-it-work-on-their-behalf) * **A UK influencer is accused** of [boosting Iran’s regime messaging](https://www.theguardian.com/world/2026/may/29/bushra-shaikh-uk-influencer-met-senior-officials-state-sponsored-tours-iran?CMP=Share_iOSApp_Other) after two sponsored trips * **The UK Government blocked two left-wing streamers **from [entering the country](https://deadline.com/2026/06/cenk-uygur-hasan-piker-blocked-uk-entry-miss-sxsw-london-1236931792/) to speak at SXSX London. The pair claim it’s because they’ve been critical of Israel * **Some people seem to be overly upset **that the TikTok generation is [using the term ‘POV’ differently](https://www.nytimes.com/2026/06/01/magazine/pov-gen-z-linguistics.html?smid=nytcore-ios-share) to how it is conventionally used * ==**Leaked documents revealed**==== how Meta, Snap, TikTok, and YouTube ====[hooked teens at school](https://www.nytimes.com/2026/06/04/us/social-media-schools.html?unlocked_article_code=1.nlA.2Gxd.JIYdoPgMkwWZ&smid=bs-share)==== in the U.S.== -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Oops.** _“TikTok has restored revenue to a trio of original content creators after the tech giant’s AI-powered moderation tools kicked them out of its creator rewards program.”_ TikTok's AI Moderation Wrongly Punished Kory Mann & Other Filmmakers: (https://deadline.com/2026/05/tiktok-moderation-wrongly-punished-kory-mann-filmmakers-1236930006/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f49c4ffa-0f2f-4907-adf7-eca8c0114a9c/GCHQ.jpg?t=1780598702) Caption: **UK intelligence agency GCHQ** needs a [National Cyber Security Centre Social Media Lead](https://www.samssocialmediaclub.com/job/ncsc-social-media-lead/) _[Cheltenham / London / Manchester, UK]_ __________ **More social media jobs:** * **Yahoo Finance** requires a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-47/) _[Remote, worldwide]_ * **The Information Commissioner’s Office** is looking for a [Digital, Social & Creative Content Manager](https://www.samssocialmediaclub.com/job/digital-social-creative-content-manager/) _[London / Manchester, UK]_ * **Whatnot **is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-48/) _[Remote, worldwide]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **LinkedIn is nudging brands **to write for AI chatbots, not just human scrollers. Here’s how to do it. LinkedIn chatbot optimization tips offer guidance on content planning: (https://www.socialmediatoday.com/news/linkedin-chatbot-optimization-tips-offer-guidance-on-content-planning/821673/) __________ **More pro tips:** * Thinking about **brand visibility in AI**? [SEMRush has some tips](https://www.socialmediatoday.com/news/semrush-offers-ai-discovery-tips-for-brands/821817/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “5“ — – **The number of years** the average Brit will apparently spend [doomscrolling](https://www.thetimes.com/uk/technology-uk/article/average-briton-doomscrolling-smartphone-usage-3slgrmzpw)! __________ **More social stats:** * **SCAMS SCHOOLED: **Meta says it removed [159 million](https://www.threads.com/@mattnavarra/post/DZIk4QkCq2U?xmt=AQG0QlfLdyToT96l1l60ROhbWTAFFfZbXBDTvPYCGOkp2Gh8wJUhCUfVU-xzbxNJtVXZIYth&slof=1) scam ads in 2025, along with 10.9 million scam-linked accounts * **BIG CLOUD:** Pinterest has signed a [$4 billion](https://www.cnbc.com/2026/06/04/pinterest-signs-4-billion-dollar-amazon-deal-for-cloud-services.html) cloud deal with Amazon Web Services, Pinterest’s largest-ever deal * **SETTLED: **Meta, TikTok, Snapchat, and YouTube will [pay $27 million to settle](https://www.threads.com/@mattnavarra/post/DZCa2lICmuf?xmt=AQG0NK0oKD7lE55FJj3HBSRVcuxmxXPvFV5hwsUYcWVmVwONQ1L5QEC0B3L2W6Ppr8Mz4pc&slof=1) a Kentucky school lawsuit accusing the platforms of being addictive * **SMELLS MUSKY:** The NYT tracked 602 of Elon Musk’s claimed goals. Only [19% ](https://www.threads.com/@mattnavarra/post/DZFy-93Cv4X?xmt=AQG0Zil4TOG3d6dn3FPE7u_Aiogmor5uPSuHb1H08kwE2aTFwbCzv-CqFLRVS15ApGQ01bE&slof=1)were achieved on time * **DANGER SNAP:** [One third of teens](https://mashable.com/tech/snapchat-safety-report) saw harmful content on Snapchat in a week, according to a new study * **AD IT UP: **Media and entertainment leads US ad spend on X at [24%](https://www.threads.com/@mattnavarra/post/DZCd4zKiiqQ?xmt=AQG0fM-wcx1hry7lbGP_RzUaAK_iDXFInajArB2htcyn5zVL3b0J3LAuXse2BQCMsf8IsMZL&slof=1), followed by shopping at 13% * **SEEING RED: **Reddit’s audience is older than marketers think, with [62%](https://www.threads.com/@mattnavarra/post/DZCgEMOCmOq?xmt=AQG06Yj6cNp-7_YVqs0nwVaxEdkUx4jxz_n_RIL5NDmbZ6si1iyCOIlvus3nVGUEufkaSKbx&slof=1) of US adults on the platform ages 35+ * **TOP TUBE: **DoubleVerify says [70% of marketers](https://www.threads.com/@mattnavarra/post/DZF4IuYCtD4?xmt=AQG0u1HoEefK7O2IE4nEdp8ZTU0K5nss-K2xvRETzSshiMNFnEljmvVOsZk7aJif8iTI0_2r&slof=1) increased YouTube streaming spend in the past year * **INVISIBLE GEN X:** [Fewer than 7%](https://www.threads.com/@mattnavarra/post/DZF4bklCuoC?xmt=AQG0b-G_nkZ69Mzu3HUFSPiJNY2SV-Ri7reOL1-G0h65kOe6w0i2ivTFo3ri2DXIS5tAfAGQ&slof=1) of over-50s say brand messaging feels authentically made for them -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **US federal agencies** are getting [far more X engagement](https://www.threads.com/@mattnavarra/post/DZFIUP-Cjlr?xmt=AQG0OpfqiFHUCJLm71LiB1ha0OosDHYwaXre4BE6cWY6gLC2G1Jbs0zrwe96ZPfArYHgemjn&slof=1) under Trump than Biden. The power of MAGA memes…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/792dce67-5b18-4684-b496-722a95732a20/IMG_0399.jpeg?t=1780592398) Caption: __________ **Also charted this week:** * **THREADING UP: **Threads’ increase in visibility in Google Discover, [charted](https://www.threads.com/@mattnavarra/post/DZF2nLvCpIw?xmt=AQG0SBNZDJqyT6Nt9b9uJN9Y93AhV3E3GTQTZe2OMdqKANqtO9IPT4-EbLtSsxLSjhOBw-o&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- ‘We’re Just Getting the Crumbs Here’: Contractors Protest Layoffs at Meta’s European Headquarters: (https://www.wired.com/story/meta-covalen-protest-strike-dublin/) __________ **Also spotted this week…** * **Meta’s metaverse boss** quietly left four months ago. [[Business Insider $$$](https://www.businessinsider.com/top-metaverse-exec-quietly-left-four-months-ago-2026-6)] * **Meta has hired** Snap’s creator connector Jim Shepherd to boost creator partnerships for wearables. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/snapchat-jim-shepherd-joins-meta-wearables-creator-partners-1236609024/)] * **…and Snap has already** named his replacement. [[Variety](https://variety.com/2026/digital/news/snap-anmol-malhotra-head-content-partnerships-1236765766/?utm_id=97760_v0_s00_e0_tv4)] * **Meta has revealed **details of recent layoffs at its Menlo Park and Playa Vista offices. [[Los Angeles Times](https://www.latimes.com/business/story/2026-06-02/meta-provides-details-about-layoffs-in-playa-vista-menlo-park)] * **Meta says Australia’s proposed news levy** breaches the US-Australia trade pact. [[TNW](https://thenextweb.com/news/meta-australia-fta-news-bargaining-tax)] * **TikTok and Sundance have launched** a micro-series storytelling programme. [[Variety](https://variety.com/2026/digital/news/tiktok-sundance-microseries-writing-workshop-1236766038/?utm_id=97760_v0_s00_e0_tv4)] * **Meta** **is spinning VR fitness app Supernatural out** into an independent company [[The Verge](https://www.theverge.com/news/941816/supernatural-health-meta-quest-vr)] * **Meta**’s chief information security officer Guy Rosen has left the company. Interesting timing given the ongoing controversy over AI security [[Bloomberg $$$]](https://www.bloomberg.com/news/articles/2026-06-02/meta-s-rosen-former-head-of-election-integrity-to-depart) **New features and tests:** * **Facebook is testing** a new design for the playback speed buttons for Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DY7HaMTDAHZ?xmt=AQG02Q05NOp9By_8SjsEqlX9ilflQSycL5fc_4ijs-Q9T-hFzV1NvrkAgd-W6Ga8MBePJXQ&slof=1)] * **Instagram has started showing** an AIl Subscriptions section in Settings. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DZKgKxiieU9?xmt=AQG00QkzwENE5Xwt3l_2LHw-PkKc1m5FJQnU7oiCcY5YONqjyBSwzfN3qGJ1UV4oKA4ij7xK&slof=1)] * **Threads has added** direct access to Accounts Center from the Settings menu. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY696bXDFe_?xmt=AQG0jze6BEe72leUz62KvpfS9nl7fgFGrmw_l9J5jRdSrhlMe7kKWtyUtXAy1k4K9yBsoOPZ&slof=1)] * **LinkedIn now makes it easier **to switch feed views directly from the Home tab, without needing to go into Settings. [[@theahemedghanem](https://www.threads.com/@theahmedghanem/post/DY69kzCDM9E?xmt=AQG00z18qmjvWM0n15kRTXr3t_9sICwn7OlTSv_CbdQvBHqY1PA0jEi00l3YOEDYsNW-5uJY&slof=1)] * **Substack **has added ‘Reply Rules’ to help creators control responses to their output. [[TechCrunch](https://techcrunch.com/2026/06/03/substacks-new-reply-rules-feature-lets-creators-control-how-people-respond/)] * **Bumble** is launching Plans, a paid IRL group date feature in NYC. [[Mashable](https://mashable.com/life/bumble-set-to-launch-plans-paid-date-feature)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **The rise of the no-friends influencer:** a new influencer niche is turning friendlessness into content. “Loneliness influencers” post cosy solo nights, spotless flats and no social plans. Creators say they’re normalising solitude, not romanticising isolation. The format taps into rising loneliness, especially among young adults. Even having no friends is now a personal brand statement. The Loneliness Influencers: (https://www.thecut.com/article/loneliness-influencers-on-tiktok-make-introversion-videos.html) __________ **Also worth a read:** * **To YouTube and beyond:** how [online gen Z directors stormed Hollywood](https://www.theguardian.com/film/2026/jun/01/youtube-gen-z-filmmakers?CMP=Share_iOSApp_Other) * **Inside Alexandr Wang’s bid **to [revive Meta’s AI edge](https://www.ft.com/content/d26faf9d-6ef0-4480-ab80-bac6a36fe173) * **TikTok’s road **to [becoming a super app](https://techcrunch.com/2026/05/30/tiktoks-road-to-becoming-a-super-app/) * **Meta has struggled at selling anything other than ads.** [Will AI be different?](https://www.cnbc.com/2026/05/30/meta-struggled-selling-anything-other-than-ads-will-ai-be-different.html) * **Are social platforms going to charge** [all users for access?](https://www.socialmediatoday.com/news/are-social-platforms-going-to-charge-all-users-for-access/821565/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Someone made [an “Enshittifier” for AI](https://enshittifier.wells.ee/) 🤣 It replaces every mention of “AI” on the web with 💩 The creator says they actually like AI, but hates the lazy AI-everything hype cycle. They’re not alone! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9305f187-89ae-4590-8c24-3cd45fafc347/IMG_0391.png?t=1780571845) Follow image link: (https://enshittifier.wells.ee/) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- …And that’s everything you need to know this week. I’m heading off to come up with some new cocktail ideas for Meta’s next corporate event. Which drink would you order? 😀🍹 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/560133fb-c975-410a-b216-6443aee4829c/image.png?t=1780667201) Caption: - * **The Meta-politan** — Tastes expensive, mostly repackaged from things that already existed. Comes with a Threads garnish nobody asked for. * **Shadowban Mary** — Looks incredible. Reaches nobody. * **WhatsApp Sour** — End-to-end encrypted, but somehow Meta still knows you ordered it. * **Pina Zuckolada** — Tropical, smooth, and leaves you with a mild sense that someone is watching you enjoy it. * **Boosted Post** — Costs twice as much as it should. Reaches half the people you wanted. * **Facebook Old Fashioned** — Your dad loves it. Everyone else moved on years ago. Got a better Meta cocktail suggestion? Send me your idea - Hit reply! Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-agents-conversations-event-instagram-ai-hacks

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29ee8ddc-2b99-4eee-8c7e-50ff3203a178/Geekout_290526-1.jpg?t=1780059668) Caption: -------------------- **Become a Geekout Sponsor** Geekout is read by 30K social media pros** ** Get in touch… Discounts available. **SPONSOR GEEKOUT** (geekout.mattnavarra.com/advertise) -------------------- **For the best Geekout reading experience** Tap here **READ ONLINE** (https://geekout.mattnavarra.com/p/meta-app-subscriptions-youtube-ai-labels) -------------------- ## **Hello, geeks!** This week has been all about the start of Meta’s subscription era. Zuckerberg’s product team has smashed the copy/paste button once more, launching a suite of Snapchat+ style premium plans across nearly all of its core apps… Meta [officially launched](https://www.instagram.com/p/DY2dHCWMZST/?hl=en) Instagram Plus, Facebook Plus and WhatsApp Plus, with more paid plans coming for creators and businesses. As well as a new premium Meta AI subscription, which I leaked details about [a couple of weeks ago](https://x.com/MattNavarra/status/2054536305929752636). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bfd5365d-0e48-411a-bcd6-17e75bddd7c4/image.png?t=1780061966) Follow image link: (https://x.com/MattNavarra/status/2059950552365342901) Caption: -- The perks are [classic platform upsell bait](https://x.com/MattNavarra/status/2059950552365342901): Extra Story controls, profile customisation, premium reactions, more pinned chats, stickers, app icons and other tiny dopamine buttons… Much like Snapchat+ And it [hasn’t gone unnoticed by Snap](https://x.com/Snap/status/2060141676648182007), who couldn’t resist firing shots at Meta on X: Tweet: (https://twitter.com/Snap/status/2060141676648182007) Fair. Snapchat+ proved users will pay for status, novelty and power-user toys. Meta has now seen the receipts, copied the homework, and rebranded it as its own subscription strategy. But the bigger story is Meta’s shift from “free forever” social apps to paid layers for expression, AI, reach, credibility and business tools. More on what’s inside the plans, and what it means for Meta Verified, creators and brands, coming up in a moment in this week’s Geekout.. **______________** #### **Scary on Sky News… **😳 **-** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f7a5256-08de-4949-a929-baa86b56365a/Screenshot_2026-05-29_at_11.56.33.png?t=1780052212) Caption: - On Wednesday night, I was about to shut my laptop, pour a glass of wine, and unwind. But Sky News had other ideas… -- A producer from its prime-time ‘_The UK Tonight’ show_ asked if I could join a live interview about the UK Government’s social media ban plans. Studio wasn’t possible, so I did it from home via Zoom. Cue the panic: gym gear off, shower, frantic note skim reading to make sure I didn’t freeze like a deer in headlights on live TV. I’ve done 100+ live tv interviews over the years, but they still fill me with fear. Especially when the presenter opens with brutal questions along the lines of: _“I’ve spoken to parents of teens who took their own lives after experiences on social media. They want a ban. What do you say to them?”_ Ooof!! Thankfully, I’d seen it coming and had a response ready, plus responses for a few other curveballs i suspected she may throw at me. How did it land? Who knows. But as always, I could rely on [the trolls on X](https://x.com/KenTheFather/status/2059721652909351107) to keep me humble 😂 👇 - Tweet: (https://twitter.com/KenTheFather/status/2059721652909351107) - If you’re curious what it’s like just before going live on Sky News, I shared a few BTS clips [in the comments](https://www.facebook.com/matthewnavarra/posts/pfbid06FbegMKvoMWXKLnnmYJ2Q7iDR9MRsw6oMyKF7ukMTNYKJ1K6A67fEmfXycqsjh76l?comment_id=1301921578148276&__cft__[0]=AZY0L3V8PowPsWBDA5WK1tDAQWz-GEfZXjxpAjutsNCj3o3M5GuOYVUaOgfOABbtklb63XE9Z-2f4K_U3nOSYCCrukYBiVZtGD3iJ1LKZiWlyw3QOCBXWBkauWVudWxJlWrE6lymB0BH9_WsFPcSlNiNSdpxwjLOItSi3YMgQMOc_x9rGI8lKkao23Ksk6r_Gcq-3ygLsuQSXggVa0Qe8zKj&__cft__[1]=AZaqmblvCi565bIdK2Usiphss5Y5Cvdj7Yhn2oCy8M2QekcPbN6AxdcyzarSM7oKb-3Q8D6KHqG0nD73xo3CLKOFT-c0dx07J6y4PGhyyg1H2TQ4tLgUKeJC-wlvxvOSnIGtL4CCyBn0fwcIP4tThGCzB7EsQqN0wfq8Gke0gz-pBnLK6Pab5-jbCHt-riRxkmE&__tn__=R]-R) on my Facebook post. **____________** ##### 1 cool thing… Which creators are talking about your brand on **TikTok**? And what they’re saying? 👉 [This WILD AI tool will reveal all.](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) Free checker. [ad] -------------------- ###### SPONSORED ▶︎ FREE SOCIAL AUDIT #### Creators Are Talking About Your Brand On TikTok — This AI Tool Reveals Who View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4d17af8b-d8ae-4312-ad7c-b8ba1a44a2f3/image.png?t=1779982184) Follow image link: (https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) Caption: - Most social listening tools were built in the Twitter era, when "social" meant text you could index — captions, hashtags, @mentions. Tidy. Searchable. Easy. Problem is, that's not where the conversation lives anymore.  The brand mention happens _out loud_ in a TikTok… The product gets held to camera in a Reel. The complaint sits 30 seconds into a video nobody bothered to tag.  Your tool sees none of it — so you end up doing its job for it: * **📹 Watching TikTok manually **— spoken mentions and on-screen products, invisible to caption-based indexing. * 📊** Decoding a dashboard to answer one question** — you ask why sentiment dropped, you get 14 widgets. * 🔧** Writing search queries that takes half a day to build **— and breaks the second you edit it. That's where [**Syncly**](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) comes in. AI-native social listening, built for how social actually works now. * 🤖** True video listening **— every frame, word, and product, including untagged posts. * 💬** Plain-English questions** — the answer, not a dashboard. * **⚡ Setup in minutes** — Describe what you track. Syncly handles the rest. **Exclusive Geekout Offer** Syncly is offering a **FREE Social Audit** that surfaces the conversations creators are having about your brand (or your rivals). 👀** **Who’s talking about YOUR brand…? → [**View Your Free Social Audit **](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) - 🔎 Who’s talking about you? (https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans: (https://techcrunch.com/2026/05/27/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans/) 2. **YouTube will now automatically label videos using AI **even when creators don't [[DISCLOSING](https://techcrunch.com/2026/05/27/youtube-will-now-automatically-label-ai-videos/)] 3. **X’s ad revenue revealed,** and it’s still significantly down on pre-Musk Twitter [[STRUGGLING](https://www.businessinsider.com/elon-musk-approach-advertisers-revenue-spacex-x-twitter-2026-5)] 4. **TikTok strikes new licensing deal with Universal Music **for the AI era [[MUSIC-MAKING](https://www.hollywoodreporter.com/music/music-industry-news/universal-music-group-tiktok-licensing-agreement-1236604219/)] 5. **UK Government to announce crackdown on social media **for teens within weeks [[RESTRICTING](https://www.theguardian.com/uk-news/2026/may/26/labour-crackdown-social-media-children)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Meta Subscriptions are here, but who will rush to sign up? Meta Launches Instagram Plus, WhatsApp Plus and Facebook Plus in Global Subscription Push: (https://www.ibtimes.sg/meta-goes-all-subscriptions-instagram-plus-whatsapp-plus-facebook-plus-roll-out-worldwide-87079) As of this week, Meta has truly entered its subscription era. I won’t list all the details here, but [tap here for a recap](https://www.threads.com/@mattnavarra/post/DY4PKv_ChiJ?xmt=AQG0yK9qgmd_mVDssQV-6ZW-VGJzfoVqhp6dct8pIZvFAeHlh7udrbpKIL1GV4CY10izG9B0&slof=1) of what’s on offer for a few bucks a month each across Facebook, Instagram, WhatsApp, and Meta AI. Details of most of these offerings have dribbled out in tests over recent months, but now it’s all official and quite frankly, I still don’t think most of them are going to be a big business for Meta. Sure, some people will pay for things like 48-hour Stories and Story watch insights on Instagram and Facebook, premium stickers on WhatsApp, and better-quality Meta AI. But my sense is that the market here isn’t huge. That said, when you operate at the scale Meta does, even a small sliver of the market can mean big revenue. And in the eternal push for growth, and as the company spends endless billions on AI development, any source of fresh income is worth exploring. Yes, [Snapchat did it first](https://x.com/snap/status/2060141676648182007?s=61) and arguably better, but Snap needs subscriptions like this to be a big part of its business more than Meta does. The uncertain part of the story here is what happens to Meta Verified, the existing subscription aimed at creators. That will continue as it is for now, but a ‘Meta One’ subscription is set to be tested in a handful of countries. This offers the verification element for $14.99, while most of the truly ‘pro’ features like links in Instagram posts and higher prominence in search, are part of a $49.99 per month ‘Meta One Advanced’ plan. If you look at current Meta Verified pricing, it [looks very similar indeed](https://www.meta.com/en-gb/meta-verified/). My guess is Verified will ultimately be replaced by Meta One, which depending on the details, might turn out to be cheaper for some creators if everything in the current $149 per month Premium subscription is part of Meta One Advanced. Creators: watch this space. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e48ab61-9f0e-4d9d-bdeb-04ce6bb00ff7/IMG_0349.webp?t=1780054185) Caption: Scam protection for World Cup fans [Image: Social Media Today] * **Meta** has [failed](https://www.emarketer.com/content/scotus-denial-means-meta-can-t-swat-away-addiction--harm-children-lawsuits) to get the US Supreme Court to kill a child addiction lawsuit * **Meta** has repeatedly [snubbed an EU watchdog](https://www.bbc.co.uk/news/articles/c152yvwjwkko) over user ban disputes. It almost never replies to case investigations. * **Meta** plans to embed experts [within enterprises](https://www.theinformation.com/articles/meta-launches-new-enterprise-push-boost-business-adoption-ai-tools?utm_source=ti_app&rc=kmaysd) to boost their AI usage * **Meta** is rolling out enhanced FIFA World Cup 2026 [protections for fans](https://www.socialmediatoday.com/news/meta-outlines-enhanced-security-measures-ahead-of-fifa-world-cup-2026/821441/), targeting fake tickets, bogus accommodation, and other scams * **Meta** may be gearing up to launch another wave of [AI smart glasses](https://www.lowpass.cc/p/meta-ai-glasses-fcc-filing-g4qm-debug-tool), according to regulatory filings * **Meta** might [rent out](https://www.cnbc.com/2026/05/27/mark-zuckerberg-says-meta-starting-cloud-business-on-the-table.html) any spare AI computing power to other companies * **Messenger** now lets you enable [Nudity Protection](https://www.threads.com/@jonahmanzano/post/DY2AmBVCY19?xmt=AQG0ffLuylZWbs_ak4EsayOfywChSG-k0TQoX3dJev_EN1eV0-LOFto2u-OFnhbOgqHyaeKs&slof=1), automatically blurring photos in chats if nudity is detected **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebea050e-d959-4e7a-8953-4da7acbc2b32/image.png?t=1780055812) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-interests-display-on-user-profiles/821172/) Caption: Instagram’s ‘Add interests’ to profile feature [Image: @oncescuradu] * **Instagram** is now testing an [‘Add interests’ feature](https://www.socialmediatoday.com/news/instagram-tests-interests-display-on-user-profiles/821172/). Reels are recommended based on the interests you add * **Instagram** now lets you [remove reposts](https://www.threads.com/@theahmedghanem/post/DY4fryAjEzc?xmt=AQG0j7nkdU91InhOXZk8cDpc4okUEpZvHlpBqXAz6G1n4QDTdfb_4BbvcpIL6euzi5h0_4ym&slof=1) of your posts shared by others * **Instagram** is testing a new feature for Stories similar to one available in Edits that allows you to [reuse elements](https://www.threads.com/@oncescuradu/post/DYuyKsmjP_U?xmt=AQG0Ac5Hq6wxTW1RoYJ2P1M0g4INx70yWvgFbY2GQWITv32ymduooflKaCq2NAjKq5Jspesf&slof=1) from a Reel * **Instagram** is testing [a new way to display](https://www.threads.com/@theahmedghanem/post/DY4c5DUDL0P?xmt=AQG06-Emp31OfW1jj57max8klsKWNpxf_3QbdLAGLcZYLWB604rYg719JPLbfyci7l32j21W&slof=1) the music, filter, and layout used in Stories * **Instagram** has brought the [teleprompter](https://www.threads.com/@oncescuradu/post/DY5LZ0fDELM?xmt=AQG0Ht2D_9RzYMVvGtKVMqqoadH7VemqD83HAv9gPs4nNDWJYT1PhRZlHp1KwebDMIbVzBE0&slof=1) from Edits to the main app * **Instagram** is testing a new [recommendation card in DMs](https://www.threads.com/@theahmedghanem/post/DY4s56rjEkh?xmt=AQG0lsb0vAOxj9tRFH_Svp2TJPcy6mu6puSnTY_zeaCx7XZoUex24-x83uDE8VYdZDHr9WSP&slof=1) that shows creators both you and the other person follow when starting a conversation with them * I**nstagram** updated the Subscriptions settings page in Accounts Center, adding a new Creators section that [recommends creators](https://www.threads.com/@theahmedghanem/post/DY4gLTTjIVt?xmt=AQG0J5oW0Zd2NBPSnYj6gRYlLm_BgLW8FOltnn1W5YMMWu4Ho0jTQ78jsbAxQ1w2Y0MnXqEa&slof=1) to subscribe to * **Instagram** enhanced its Search section with [NBA Playoffs content](https://www.threads.com/@oncescuradu/post/DY2wXrmDO7D?xmt=AQG0oJQUWvGuqxBbdDrfeBhk3zxRVrufG_i3-5d39j7YPUcs_aJaa-kO4zX8yknYS1N2Pbqw&slof=1) * **Instagram** now offers a [Repost option on the web](https://www.threads.com/@oncescuradu/post/DYwfKQcjKga?xmt=AQG0JDG43D1TPXyUJHnh2TkWNmqXZGNrlg8pTF8PxSp_Pu6nhC28ZJmOiAIivWSPR_SBbOc&slof=1) * **Instagram Edits** updated the Ideas tab with advanced [filtering options](https://www.threads.com/@theahmedghanem/post/DY4bFfaDGsd?xmt=AQG0Pkwnejf_umLi56L-fx6AyNEu1W7erKgYEUcl5W2LTHJaxn9ZE9XwVni5Zn6qARTFAmjP&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e7cd0f1b-eddf-4051-ae7b-1cbc0b3526dc/image.png?t=1780055991) Follow image link: (https://www.threads.com/@wabetainfo/post/DY4UCBcCKx_?xmt=AQG0M6GNmOGbdrnzanBFHW0B5Rspivktj2UWDc-pTwdq5X95Dlle9PH1Y1TQGCjRvlwf7QY&slof=1) Caption: WhatsApp’s new FIFA World Cup 2026 Hub [Image: WABetaInfo] * **WhatsApp** is rolling out the [FIFA World Cup 2026 Hub](https://www.threads.com/@wabetainfo/post/DY4UCBcCKx_?xmt=AQG0M6GNmOGbdrnzanBFHW0B5Rspivktj2UWDc-pTwdq5X95Dlle9PH1Y1TQGCjRvlwf7QY&slof=1) for Channels * **WhatsApp** is working on [support for spoilers](https://www.threads.com/@wabetainfo/post/DYvt5yfjBxS?xmt=AQG07krpNl2wlsnp05JVh-9uNEN1ig73FRSPy3sEvNYCUjKMb5jnc7hioIIzCjZlj5ZYzhm0&slof=1) in text, like **Threads** * **WhatsApp** is rolling out a [Channel Status](https://wabetainfo.com/whatsapp-launches-channel-status-to-share-temporary-updates/) feature, to share temporary updates * **WhatsApp **is testing status updates at [the top of the Chats tab](https://www.threads.com/@wabetainfo/post/DYvg9tICNNg?xmt=AQG0pMdOl--MhlGof33LyMRWMWlXTkXYl688DJDMZqcp3XmtcM7iYymH3T3Zgvk6TjKpigo&slof=1) * **WhatsApp** now limits broadcast list messages to [35 per month](https://www.threads.com/@theahmedghanem/post/DY1a_CMDlMF?xmt=AQG0Ev8ku8NXx-6Vrbdyr_mjjVh-DzQyoXqkwk60FXHxDK1Pd2ERCfgEJgisfX-koAnEnGY&slof=1). Want more? Pay for the Business app * **WhatsApp** is testing a feature to log out of the app [without deleting it or losing data](https://www.threads.com/@wabetainfo/post/DY50Jl1CA_Q?xmt=AQG0KHr6xh_paGLwMQXhs_g5gGEv6K6BpUxnjERktAO6FTe4fSpEKEHVTrCFq-mWFNTO5sl4&slof=1) * **WhatsApp** is refining its[ Liquid Glass](https://www.threads.com/@wabetainfo/post/DY1huarDM_e?xmt=AQG0t2N7c5wmmH2Sgex2e3s2tk9R9GoP3NGxnYnEPcnvNg8rRoAVC_eHEyM-f1jwpH-NRcsF&slof=1) design on iOS * **WhatsApp** is testing a new navigation system for the [group chat info screen](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-7-whats-new/) * **WhatsApp** could replace Tenor with [Klipy as its GIF provider](https://www.threads.com/@wabetainfo/post/DY3PWcpCO6M?xmt=AQG0NF12TuJy9ZjO5-Jr0JG3ENEOLmoSeL_z7u6cWcMAwikh9-_9DZ_c46uErUZS37B8GXhj&slof=1) * **WhatsApp** is testing a new splash screen for its [translation feature](https://www.threads.com/@theahmedghanem/post/DY4faYgDNN5?xmt=AQG0i5ZoEHfnqcCYNazYssmcr8gCgeJNCQR4XP1Rj_Vd75IssEELSOxssE8FfVJt4RtT--rn&slof=1), presenting it more like an integrated in-app translator * **Threads** has added [suggested stickers](https://www.threads.com/@oncescuradu/post/DY0f_U9jOum?xmt=AQG0a-ShtGCdG4jtNpQTR2i6y9x9w__U6eFXZGO1qemEd2bOzsSZ0pUaE4rEl84Bo_nuhM4&slof=1) in the post composer * **Threads** now allows users to [share posts to Telegram](https://www.threads.com/@oncescuradu/post/DYx3nYfDKUp?xmt=AQG0u3D0mxlSfaJ_19va_2h2rirf5R6-TECsO1LKA1NlHx3g8yEX2QS-j5IOOuwgMYLtTzQ&slof=1) * **Threads **now displays membership and recent post totals when [tagging a community](https://www.threads.com/@mattnavarra/post/DY1lu8nigJx?xmt=AQG0scVprDz_rvHZbXH-4E4m8_tc5E3mwGrrSZN24N5JPSXTjvrGjybyD5FgEEEpqfG3wVnz&slof=1) in a post **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/71321542-6a69-4cdf-a50e-79ad4c072914/IMG_0354.jpeg?t=1780054729) Caption: X’s New sharing card designs [Image: Ahmed Ghanem] * **X **is [cracking down](https://www.businessinsider.com/x-cracks-down-on-stolen-content-nikita-bier-2026-5) on big accounts stealing smaller accounts’ content * **X** launched pre-registration for the [Android version](https://www.threads.com/@oncescuradu/post/DYsTeFGjEvE?xmt=AQG0ZhdtL7oVInNN3w_n6xEdyweLwMH7OtG6h1ZJVqIViVyeA_g2uS1rQZe6SxDjUWXqkxd6&slof=1) of the XChat app * **X** updated its explanation of the [blue checkmark](https://www.threads.com/@oncescuradu/post/DYwpHTLjHSK?xmt=AQG0iK7vGDhULuhE9gGXJFpoyOAMTZYmyia-UfyTnml9rmSdFtFytg9uVxQIB1ernEgiZYCZ&slof=1) for EU users, after pressure from the European Commission * **X** is working on a [new sharing card](https://www.threads.com/@theahmedghanem/post/DY4iiyqDGbt?xmt=AQG0HyxJEXHN2StE9W8pmNDmI5fy3-VqRvi_FDOe-ydD3fmOsQx8mCii8hKtsTmZezHvDOs&slof=1) on iOS, in two different styles **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55c8b1f5-bd33-4591-8957-257fbc246adc/TT_Story_Highlights.jpg?t=1780054864) Caption: TikTok Story Highlights [Image: Jonah Manzano] * **TikTok** is playing catch-up with Instagram by rolling out [Story Highlights](https://www.threads.com/@jonahmanzano/post/DY1cnpuCSZA?xmt=AQG0C69PSXas4AeaoPw_wOTpqg1gWbEkJzPJQe0o5PMrKS_YrhO_tf8Uc2NTIiwzhjLMMvU&slof=1) * **TikTok** has been spotted offering a new Story style called [Flip Story](https://www.threads.com/@theahmedghanem/post/DY4cIsAjCT4?xmt=AQG0o-t5C6fZI97nUX0r0ZxNi_0bST_OnMHDcjZwN4a32dfz2q8YC9ACVgrn1yOrrKs29Sw&slof=1), letting users show another side of their story by capturing a flipped perspective from the opposite side * **TikTok** is testing an option to [manage search keywords](https://www.threads.com/@theahmedghanem/post/DYo6AOxDC2l?xmt=AQG0G4BzuywQxaosvYK5YkDdOL8K7RcBIRPrJqNK5WHr3xCvojCyW4LUtD2LYHj4Q6mkZPg&slof=1) for photo posts, letting you edit keywords automatically added based on popular searches * **TikTok** has [updated](https://www.threads.com/@jonahmanzano/post/DYwoBrWiRx8?xmt=AQG0RMPKbNMn3hWvy2f0tiPplOkTQnAxLPfP-AL-nvtQwP5oabV0Rk4V8haGP0Tcb8leKCyK&slof=1) its Subscription Account Policy. Accounts that violate it could lose access to subscription benefits * **TikTok** Shop now has a [Live Diagnosis page for sellers](https://seller-uk.tiktok.com/university/essay?knowledge_id=7974312580056854&role=1&course_type=1&from=search&identity=1) wondering why streams aren’t converting * **TikTok** is testing a new [Creator Search Insights](https://www.threads.com/@theahmedghanem/post/DY4enBWjAjP?xmt=AQG0PFpDCkt8PqrOIjaIrdd6AN_zbtjoJHl7dBDJ6YUjR6svNv0YZwiFIZwHBr1vozlLATlH&slof=1) tool that provides personalised data on topics people are searching for * **TikTok** has added a [Drafts folder](https://www.threads.com/@oncescuradu/post/DY1glZvjH86?xmt=AQG0dcWwBsEXmw_DltWdNvbe3NLE1wkkfFYotBLHazdliVE5ajp3MNtsjZqWDy1449yY55nH&slof=1) for Stories * **TikTok** now lets you customise [DM alert tones](https://www.threads.com/@jonahmanzano/post/DYzX5ghCTYu?xmt=AQG0i7vCbyvNtjbHef4FdsO43xv7PpYnQTmK8Udms84rvIk3r7jajfzRkF8K86jaK7R4CNro&slof=1) * **TikTok** will now allow creators to show on their profile that they’re open to [collaborating with brands](https://www.threads.com/@jonahmanzano/post/DYxzxJXk00k?xmt=AQG03g9XIapL8n2WtPrg7F_d2mJHdGCQMFd8WmtF_D745grPnJY3k50tIyDLeedkA54-h_e1&slof=1) * **TikTok** has added a [‘lyrics’ sticker](https://www.threads.com/@jonahmanzano/post/DYzdjPuiarv?xmt=AQG06WhdfAADRmXWQFDkaQ19cno5GeBHE5nbiyIE8jG99G2zerah2pUMWjMi9UM6EHUt9YGQ&slof=1) and automatic [‘Add Lyrics’ feature](https://www.threads.com/@jonahmanzano/post/DYzchmZCZz9?xmt=AQG01G4roE-3zRb2pR3xJeEebCaiLAtPRc0-NIHUngNmn7jDJCx2SAzqES1_lgay63Taa-Q-&slof=1) for certain songs when editing videos **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7ec745a2-2d09-4e8a-a21a-53d90a19ffda/IMG_0356.webp?t=1780054965) Caption: New podcast features for YouTube [Image credit: YouTube] * **YouTube** is adding [new podcast features](https://techcrunch.com/2026/05/28/youtube-adds-new-podcast-features-including-an-ai-recommendation-tool-and-auto-speed/) for Premium subscribers, like AI recommendations and Auto-Speed, as it chases Spotify and Apple * **YouTube** is testing videos [only the top 1% of creators’ fans](http://tubefilter.com/2026/05/22/youtube-top-one-percent-fans-distribution-toggle) can watch * **YouTube** is testing a new [‘Memberships’ tab](https://www.threads.com/@oncescuradu/post/DYsH5UajM_P?xmt=AQG09SMCJ5tG9unbqEmxVY2ukans4XiHYXt4vUVOIsnCY42pM1AFjLx6Fo1DtebsA-SnJQ0Y&slof=1) in the main app menu * **YouTube** is pushing creators like Sean Evans, Brittany Broski and Michelle Khare for [Primetime Emmy nominations](https://www.socialmediatoday.com/news/youtube-highlights-creators-vying-for-emmy-nominations/821168/) * **YouTube** is updating its [Unique Reach calculation](https://www.socialmediatoday.com/news/youtube-updates-unique-reach-calculation-adds-music-for-still-image-posts/821049/) so creators can better sell their audience reach to potential brand partners **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/441178d9-0581-4777-b220-7bf6eebb1dc5/image.png?t=1780056602) Follow image link: (https://www.socialmediatoday.com/news/snapchat-underlines-its-value-as-a-sports-engagement-platform/821437/) Caption: Snapchat’s new FIFA World 2026 bitmoji merch [Image: Snap] * **Snapchat** is rolling out FIFA World Cup 2026 [activations](https://www.socialmediatoday.com/news/snapchat-underlines-its-value-as-a-sports-engagement-platform/821437/), including US soccer jerseys, Bitmoji merch, And AR try-ons * **Snapchat** now [requires users](https://www.threads.com/@theahmedghanem/post/DY4fEyGjP9q?xmt=AQG0TGKxfhLE7lpzQX1v7ReJeCNEa62vXrTVOBJxsW-iUQEVBHXpLlkrkjQmKkLodFmPMrM&slof=1) to add music to photo Spotlight posts * **LinkedIn** now lets users easily[ turn on or off](https://www.threads.com/@theahmedghanem/post/DY4e4ygDN59?xmt=AQG0tH61bT5QyJqrr81iwLs0-oqz58AQrEtCCXMjU-kSxYn82Kbif_mp1b2nqa6avofxa6RL&slof=1) the use of their data for training the content creation AI model * **LinkedIn** now makes it [easier to switch feed views](https://www.threads.com/@theahmedghanem/post/DY69kzCDM9E) directly from the Home tab, without needing to go into Settings * **Reddit** is adding [video replies](https://www.threads.com/@mattnavarra/post/DY4Y_KXCoA2?xmt=AQG0D8niOVbGQmytPt7axh05alk3RHVoLljpuDLCacTjhz116bk3TikADUgBn1cif5C2djEQ&slof=1) inside comment threads, alongside text, images and GIFs * **Reddit**’s **Shopify** integration is now available to merchants [worldwide](https://www.socialmediatoday.com/news/reddit-expands-shopify-integration-access-globally/821439/) * **Bluesky** is adding support for [longform articles](https://techcrunch.com/2026/05/28/bluesky-embraces-long-form-content-to-counter-x-articles/), similar to **X** * **Discord** is launching [official integrations](https://discord.com/blog/official-discord-integrations-for-steal-a-brainrot-grow-a-garden-brookhaven-rp-and-more) for **Roblox** hits like Grow a Garden and Brookhaven RP * **Spotify** is making it easier to [share podcasts clips](https://www.engadget.com/2181929/spotifys-latest-feature-makes-it-easier-to-share-podcast-clips/) * **CapCut** is bringing [desktop-style editing](https://9to5google.com/2026/05/27/capcut-pad-promises-desktop-level-video-editing-for-android-tablets/) to Android tablets * **CapCut** is introducing [Design Studio 2.0](https://www.threads.com/@theahmedghanem/post/DY4h1LjDOSo?xmt=AQG0QJdJdbcI46ezYYenfmgpGXWJ3GgEJpzlH9ipLElO_nEcUKxgVMjkWhd8vNIYWEvRvb0&slof=1) — a reimagined design experience for CapCut Web, with 20 free generations per day -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Instagram** is testing a new Stories sticker for social media’s AI era. The new [‘Before/After’ sticker](https://www.threads.com/@theahmedghanem/post/DYzsaCXjBgh?xmt=AQG0uyBcAKMNUSZOllLhpw6xH6XHgU4Uhs9LVp3Rx4-7HD6pUBrEhv4jx2q0WIOWj5rmeit7&slof=1) lets you ==showcase the difference between the original and modified image, when using Meta AI.== ==For example, an AI-generated mock up of a living room glow up — how it looks now vs. after Meta AI’s makeover suggestions== View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10fd8e7b-bef8-4db5-8bb8-b65d9623cab9/IMG_0345.jpeg?t=1780050072) Follow image link: (https://www.threads.com/@theahmedghanem/post/DYzsaCXjBgh?xmt=AQG0uyBcAKMNUSZOllLhpw6xH6XHgU4Uhs9LVp3Rx4-7HD6pUBrEhv4jx2q0WIOWj5rmeit7&slof=1) Caption: Image credit: Ahmed Ghanem __________ ##### Also spotted this week… * **WhatsApp** is testing the ability to [add documents](https://www.threads.com/@oncescuradu/post/DYwpn8FjIog?xmt=AQG0ZbNLt_11J6aXOoBEhN84DM7_HOZBV95r41j5V6tNUVT_IqOrRD5j8NdSKVhOo4Y0iEYZ&slof=1) to a conversation with Meta AI * **Meta** is testing an [AI business assistant](https://www.threads.com/@theahmedghanem/post/DY4gW2PDPZ1?xmt=AQG02UKXVZXkeC1KET3mYnFUrfiGKwhGyePt111BNreqMykzuuD46aDNEFCsqYOyRpd9B7Zj&slof=1) in Meta Business Suite on desktop, helping admins better understand their business and ask questions about performance, insights, and more. * **YouTube** is testing AI-generated [custom feeds](https://www.theverge.com/streaming/938759/youtube-custom-ai-feed-prompt-availability) based on whatever you ask the algorithm for * **xAI** has added [Grok AI Imagine Agent](https://www.threads.com/@oncescuradu/post/DYsEq7YDL4W?xmt=AQG0JEZWiJT0fp-xyqirD3OboQM1hFnsMRUiqXBpDCDOG2O_m4A1X9hAM5Plnk0xi67HSfU&slof=1) to Grok’s iOS app * **xAI** has added new Grok [connectors](https://www.threads.com/@oncescuradu/post/DYsERAYjAXr?xmt=AQG0VCroVCnnu8uokWO22CNs2DYOWPbfcwDHF2vhsTwAE_734YexdiGugoZQA3qKGiC5W3A&slof=1) for Box, Canva, Gamma, and GitHub -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **BBC News** about [how social media has become anti-social.](https://www.bbc.co.uk/worklife/article/20260520-how-social-media-ceased-to-be-social) **Ofcom** says UK users actively **posting fell from 61% to 49%** year-on-year. **Gen Z is especially passive now:** watching, scrolling and consuming far more than posting. Platforms are **turning into personalised video channels**, with ads squeezed between every few swipes. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/422f0076-38e2-4f02-914c-342f2b8ef1b5/IMG_0342.jpeg?t=1779902682) Follow image link: (https://www.bbc.co.uk/worklife/article/20260520-how-social-media-ceased-to-be-social) Caption: - **Also this week:** * I explained to **The Guardian** how potential UK Prime Minister, **Andy Burnham's** [social media strategy](https://www.threads.com/@mattnavarra/post/DY2DFcQiqMv?xmt=AQG0Q7-QlZbHLw1AYuPw2aCXsS8MzxhBPJhCHr-zh2rmtOTFqAjQ32wAul3E-EH_AjqA_Dyc&slof=1) compares to rage-baiter **Nigel Farage**: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34bcc9ec-803d-4682-a3af-7f4def6e1fea/Screenshot_2026-05-27_at_17.15.15.png?t=1779988363) Follow image link: (https://www.threads.com/@mattnavarra/post/DY2DFcQiqMv?xmt=AQG0Q7-QlZbHLw1AYuPw2aCXsS8MzxhBPJhCHr-zh2rmtOTFqAjQ32wAul3E-EH_AjqA_Dyc&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2cfe4fc6-d651-41e6-a311-c00c1789b217/Rangel_290526.jpg?t=1780050283) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-the-content-crushes-share-7462880287941705729-q4eV/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- If you use **Google apps**, you’ll probably have noticed the new logos the company has slapped on them all in the past couple of weeks. But that could just be the start. As [Business Insider explains](https://www.businessinsider.com/google-redesigns-app-icons-sparks-memes-frenzy-2026-5), it started with a pair of (YouTube) shorts… - Tweet: (https://twitter.com/trungtphan/status/2059652917213463018?s=61) - Google boss Sundar Pichai (or his social media team) paid attention: - Tweet: (https://twitter.com/sundarpichai/status/2059694636143407168?s=61) - And before you know it… - Tweet: (https://twitter.com/pitdesi/status/2059689545604751526?s=61) - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2299d731-d57a-4d19-ab42-a962d6d25894/Google_New_apps_2.jpg?t=1780051394) Follow image link: (https://x.com/beyond_scarcity/status/2059704045191754002?s=61) Caption: __________ **Also this week:** * **Pope Leo’s Encyclical** sparks [‘anti-AI’ memes](https://www.forbes.com/sites/danidiplacido/2026/05/26/pope-leos-anti-ai-encyclical-sparks-butlerian-jihad-memes/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **TikTok’s “text to song” trend** is [turning private chaos into AI-generated pop hits](https://www.rollingstone.com/music/music-features/tiktok-ai-text-to-song-trend-1235567638/). AI music-making app **Suno** is the big winner, with app downloads reportedly quadrupling week over week in April. * One mum turned her daughter’s texts into a song and gained nearly 200,000 followers. * Another viral AI text-song hit 23mn views and became audio for 28,000+ videos. AI music might win first as a meme tool, not a **Spotify** replacement…. TikTok Video: (https://vm.tiktok.com/ZNRWjoW9W/) - TikTok Video: (https://vm.tiktok.com/ZNRW6AVvw/) __________ **Also viral this week:** * **Google’s big AI Search upgrade** is already being [trolled by people asking it to spell](https://www.threads.com/@mattnavarra/post/DY4a7bviiDv?xmt=AQG01N2YN4UdHTNhheet78ZwpeEwDFqRFgHLr2mS2FfFeAaKw-mPwmGs6xcYSMOLGdbJEeKZ&slof=1). One viral example: Google’s AI reportedly said “Google” has two Ls, then helpfully spelled it “Google.” * **“Whimsy” is emerging** as a [Gen Z and millennial response](https://www.nytimes.com/2026/05/20/style/whimsy-trend-gen-z-millennials.html?smid=nytcore-ios-share) to burnout and endless bad news * **Pinterest says sport** is [summer’s new style code](https://newsroom.pinterest.com/en-gb/news/summer-trend-report-2026/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"We’re temporarily off Facebook while we explain irony to a f**king algorithm"“ — **- Satire site The Daily Mash**’s 1-million follower Facebook page has been [banned for almost four months](https://www.threads.com/@mattnavarra/post/DY1mTyNil5H?xmt=AQG0pPSP2tJxKi4mKL05JSLPtH6Hy7KKLN1Guc-twGIbyEmV_19cSR4RUpjOQtlnw_2uKXT6&slof=1) over joke posts about drugs __________ **Also quoted this week:** _“Social media should be treated like tobacco – it’s extremely addictive, bad for our health, and big tech is borrowing the big tobacco playbook to avoid regulation. We’ve got to give our children their childhood back”_ **- Former UK health secretary Wes Streeting **[talks big on social media harms](https://www.theguardian.com/uk-news/2026/may/25/social-media-should-be-treated-like-tobacco-streeting-calls-for-under-16s-ban-on-certain-platforms?CMP=Share_iOSApp_Other) as he vies for the chance to become Prime Minister in coming months -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Excessive social media 'negatively impacts wellbeing’**, Oxford researchers say. **The World Happiness Report** says under-25s in Western countries are being hit hardest. Girls appear especially affected, because comparison culture remains social media’s nastiest growth hack. Oxford University study says social media leads to loss of wellbeing: (https://www.bbc.co.uk/news/articles/cgmp493wpj0o?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Freedom of speech…? The **US Department of Justice** is reportedly asking **Reddit** and **X** for the identities of anti-ICE users. 😮 The DOJ is reportedly asking Reddit and X for the identities of anti-ICE posters: (https://www.engadget.com/2182752/doj-reportedly-asking-reddit-x-for-names-of-ice-critics/) __________ **More WTF this week:** * **AI guardrails can be stripped** from **Meta** and **Google** models in minutes, leading to [thousands of “decensored” AI models](https://www.ft.com/content/5630ed79-a263-41ed-9a1a-321617ae310e) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Instagram** reach is increasingly controlled by [sends and shares](https://www.threads.com/@mattnavarra/post/DY1hnO4iqhj?xmt=AQG0NjVBox3Xh3h579lMckZ07KcmI3i5zcrdRQtCHpf0Jc67dZeQ2dwW3X6cYfdy7piho8A&slof=1). The platform now rewards content people actively share with friends, not passive scrolling bait. Instagram: (https://www.instagram.com/reel/DYzhl3iAXIo/?igsh=MWVxOWc2djluNm1o) __________ **Also this week:** * **Instagram** explained [why reach can vary](https://www.threads.com/@mosseri/post/DY40Kb8iQt-?xmt=AQG0Gb-cnSWUaKdmMSYgvHPHzMBuX7HdIb-LdpoSPDNtHNUaMK0IzDRKUP8BggcPQeGIG9A&slof=1) between Reels * **YouTube** launched a [brand deal explainer series](https://www.tubefilter.com/2026/05/27/youtube-creators-the-brand-deal-desk-little-dot-studios/) for creators * **LinkedIn** says creators should aim for 2 to 5 posts per week, [including 1 or 2 video posts](https://www.socialmediatoday.com/news/linkedin-shares-video-creation-tips-based-on-platform-trends/821050/). Also: stop overproducing and start having actual opinions * **LinkedIn** offered guidance on [B2B product launches](https://www.socialmediatoday.com/news/linkedin-offers-guidance-on-b2b-product-launches/821165/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$100 MILLION**“ — – **How much Netflix and Spotify have paid** to [take Jay Shetty’s podcast off YouTube](https://www.tubefilter.com/2026/05/28/netflix-spotify-jay-shetty-on-purpose-deal/) __________ **More social stats:** * **AD IT UP: **Meta’s ad revenue is expected to grow [24.1%](https://www.threads.com/@mattnavarra/post/DY4tgixCp8s?xmt=AQG0E4KnIdfRwQgniPPp-DmA5rP9R8bEFNDY7lY3KdtoYxLsguL2QISspKf57-LXY08q2XQ&slof=1) in 2026, versus Google’s 11.9% * **DEDDIT?: **Reddit shares [fell 6%](https://www.cnbc.com/2026/05/22/reddit-stock-drops-after-meta-launches-forum-app.html) after Meta launched its Facebook Groups spin-off app, Forum * **MEME BUDGET: **Reform UK spent [£252,000](https://www.theguardian.com/politics/2026/may/27/reform-uk-spending-facebook-ads-surged-before-may-elections?CMP=Share_iOSApp_Other) on Facebook ads in two weeks ahead of this month’s elections in the UK, almost matching Labour’s £276,000 main-page spend -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Kane and Haaland Instagram betting ads banned: (https://www.bbc.co.uk/news/articles/c3w220y2l8xo) __________ **Also spotted this week…** * **Meta is about to overtake Google** as the world’s biggest advertising company [[TNW](https://thenextweb.com/news/meta-surpass-google-digital-ad-revenue-emarketer-2026)] * **Meta unexpectedly saved** its Oversight Board with a $13m funding boost. [[Platformer](https://www.platformer.news/meta-oversight-board-funding-2028/)] * **Meta and X have both made deals **to monetise AI projects. [[Social Media Today](https://www.socialmediatoday.com/news/meta-and-x-make-deals-to-monetize-ai-projects/821433/)] * **Meta and Snap have been accused** of blocked Saudi dissidents’ accounts. [[The Guardian](https://www.theguardian.com/media/2026/may/22/instagram-x-social-media-platforms-blocking-saudi-dissidents-accounts?CMP=Share_iOSApp_Other)] * **More than 40 **US state attorneys general are opposing Congress’ latest child safety bill. [[The Verge](https://www.theverge.com/policy/937614/more-than-40-state-ags-oppose-a-federal-kids-online-safety-package)] * **The mother of boy** who may have died in a TikTok challenge has urged the UK government to ban social media for kids. [[The Guardian](https://www.theguardian.com/media/2026/may/26/mother-of-boy-who-died-urges-no-10-social-media-ban?CMP=Share_iOSApp_Other)] * **…but campaigners are split **over an under-16 social media crackdown in the UK. [[The Guardian](https://www.theguardian.com/uk-news/2026/may/26/views-on-tackling-online-safety-under-16s-social-media-consultation?CMP=Share_iOSApp_Other)] * **Malaysia’s under-16** social media ban officially takes effect on 1 June. [[Engadget](https://www.engadget.com/2179225/malaysia-under-16-social-media-ban-june-1/)] * **TikTok Shop will expand** to Austria, Belgium, the Netherlands, and Poland from 15 June. [[Social Media Today](https://www.socialmediatoday.com/news/tiktok-shops-expands-to-new-eu-merchant-countries/821443/)] * **TikTok has launched** season 2 of its live artist interview show, TikTok In The Mix. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-season-two-of-tiktok-in-the-mix-featuring-bebe-rexha-lykke-li-malcolm-todd-and-josh-groban?lang=en)] * **America is getting** its first microdrama festival. [[Deadline](https://deadline.com/2026/05/microdrama-alza-festival-launch-new-york-tiktok-tribeca-1236921028/)] __________ **New features and tests:** * **TikTok is testing** a new Stories insights UI that shows both the total number of viewers who saw your Story and how many of them are your followers. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY4eAEXDM1I?xmt=AQG0SysREeO2a9Cf_UrJucwZRx8Pu-MH-ZefqAOgg-HFKHw5soIdsf-hLMpYt3V2-GMDqUg&slof=1)] * **Meta Business Suite** has added Passkey support. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY4dQD1DLVX?xmt=AQG0dKv5z28ST5G3A2XcAouapcGoY60pxBuRKceGBGlJS--6idpuUPWf1QLX1Yo_eK9wABKc&slof=1)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Gen Z job hunters** are turning** Instagram**, **TikTok** and **even dating apps** into career tools. **LinkedIn** recently revealed **global hiring has hit a five-year low**, with applicants per job up nearly 30%. Young candidates are now making **“hire me” decks, video résumés** **and personality-led posts** to bypass the void. One viral Instagram résumé got **500k+ views, 52 coffee chats, 20 referrals** and **one job offer**… ‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired: (https://www.theguardian.com/money/2026/may/28/gen-z-using-social-media-in-struggling-job-market) __________ **Also worth a read:** * **Meet Mark Zuckerberg’s right-hand man** who’s [unleashing AI at Meta](https://www.wsj.com/tech/ai/meta-andrew-bosworth-ai-3df12d4f?st=bsjQcE&reflink=desktopwebshare_permalink) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- A final thought from me… …I REALLY miss Twitter! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db88beed-2af8-4682-b3c6-779b3ae2e1d6/image.png?t=1780055403) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Time to wrap things up… I’m heading off to get hyped up about the **[Champions League final](https://www.bbc.co.uk/sport/football/articles/c99l2kpmgdjo)**[ ](https://www.bbc.co.uk/sport/football/articles/c99l2kpmgdjo)taking place in Budapest this weekend. I’m hoping **Arsenal** can pull off incredible double, after just being crowned **Premier League champions**. The opposition, **Paris Saint-Germain**, are favorites. And rightly so. But I’m hopeful **Rice, Saka** can do some magic on the pitch to steal it. Meanwhile, **my fiancee Sarah is not impressed** that this weekend will be dominated by football. And her dad and I screaming at the TV 🤬 - View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwbHBuOGowb2cwdHhoZjF2ZjY2bDdmNG9zaDFzdDg4NjVzNngxY3c1YSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/UAAglJ5Sn9nT7hhVBa/giphy-downsized.gif) [Dance Arsenal GIF] Caption: Image: Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-app-subscriptions-youtube-ai-labels

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29ee8ddc-2b99-4eee-8c7e-50ff3203a178/Geekout_290526-1.jpg?t=1780059668) Caption: -------------------- **Become a Geekout Sponsor** Geekout is read by 30K social media pros** ** Get in touch… Discounts available. **SPONSOR GEEKOUT** (geekout.mattnavarra.com/advertise) -------------------- **For the best Geekout reading experience** Tap here **READ ONLINE** (https://geekout.mattnavarra.com/p/meta-app-subscriptions-youtube-ai-labels) -------------------- ## **Hello, geeks!** This week has been all about the start of Meta’s subscription era. Zuckerberg’s product team has smashed the copy/paste button once more, launching a suite of Snapchat+ style premium plans across nearly all of its core apps… Meta [officially launched](https://www.instagram.com/p/DY2dHCWMZST/?hl=en) Instagram Plus, Facebook Plus and WhatsApp Plus, with more paid plans coming for creators and businesses. As well as a new premium Meta AI subscription, which I leaked details about [a couple of weeks ago](https://x.com/MattNavarra/status/2054536305929752636). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bfd5365d-0e48-411a-bcd6-17e75bddd7c4/image.png?t=1780061966) Follow image link: (https://x.com/MattNavarra/status/2059950552365342901) Caption: -- The perks are [classic platform upsell bait](https://x.com/MattNavarra/status/2059950552365342901): Extra Story controls, profile customisation, premium reactions, more pinned chats, stickers, app icons and other tiny dopamine buttons… Much like Snapchat+ And it [hasn’t gone unnoticed by Snap](https://x.com/Snap/status/2060141676648182007), who couldn’t resist firing shots at Meta on X: Tweet: (https://twitter.com/Snap/status/2060141676648182007) Fair. Snapchat+ proved users will pay for status, novelty and power-user toys. Meta has now seen the receipts, copied the homework, and rebranded it as its own subscription strategy. But the bigger story is Meta’s shift from “free forever” social apps to paid layers for expression, AI, reach, credibility and business tools. More on what’s inside the plans, and what it means for Meta Verified, creators and brands, coming up in a moment in this week’s Geekout.. **______________** #### **Scary on Sky News… **😳 **-** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f7a5256-08de-4949-a929-baa86b56365a/Screenshot_2026-05-29_at_11.56.33.png?t=1780052212) Caption: - On Wednesday night, I was about to shut my laptop, pour a glass of wine, and unwind. But Sky News had other ideas… -- A producer from its prime-time ‘_The UK Tonight’ show_ asked if I could join a live interview about the UK Government’s social media ban plans. Studio wasn’t possible, so I did it from home via Zoom. Cue the panic: gym gear off, shower, frantic note skim reading to make sure I didn’t freeze like a deer in headlights on live TV. I’ve done 100+ live tv interviews over the years, but they still fill me with fear. Especially when the presenter opens with brutal questions along the lines of: _“I’ve spoken to parents of teens who took their own lives after experiences on social media. They want a ban. What do you say to them?”_ Ooof!! Thankfully, I’d seen it coming and had a response ready, plus responses for a few other curveballs i suspected she may throw at me. How did it land? Who knows. But as always, I could rely on [the trolls on X](https://x.com/KenTheFather/status/2059721652909351107) to keep me humble 😂 👇 - Tweet: (https://twitter.com/KenTheFather/status/2059721652909351107) - If you’re curious what it’s like just before going live on Sky News, I shared a few BTS clips [in the comments](https://www.facebook.com/matthewnavarra/posts/pfbid06FbegMKvoMWXKLnnmYJ2Q7iDR9MRsw6oMyKF7ukMTNYKJ1K6A67fEmfXycqsjh76l?comment_id=1301921578148276&__cft__[0]=AZY0L3V8PowPsWBDA5WK1tDAQWz-GEfZXjxpAjutsNCj3o3M5GuOYVUaOgfOABbtklb63XE9Z-2f4K_U3nOSYCCrukYBiVZtGD3iJ1LKZiWlyw3QOCBXWBkauWVudWxJlWrE6lymB0BH9_WsFPcSlNiNSdpxwjLOItSi3YMgQMOc_x9rGI8lKkao23Ksk6r_Gcq-3ygLsuQSXggVa0Qe8zKj&__cft__[1]=AZaqmblvCi565bIdK2Usiphss5Y5Cvdj7Yhn2oCy8M2QekcPbN6AxdcyzarSM7oKb-3Q8D6KHqG0nD73xo3CLKOFT-c0dx07J6y4PGhyyg1H2TQ4tLgUKeJC-wlvxvOSnIGtL4CCyBn0fwcIP4tThGCzB7EsQqN0wfq8Gke0gz-pBnLK6Pab5-jbCHt-riRxkmE&__tn__=R]-R) on my Facebook post. **____________** ##### 1 cool thing… Which creators are talking about your brand on **TikTok**? And what they’re saying? 👉 [This WILD AI tool will reveal all.](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) Free checker. [ad] -------------------- ###### SPONSORED ▶︎ FREE SOCIAL AUDIT #### Creators Are Talking About Your Brand On TikTok — This AI Tool Reveals Who View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4d17af8b-d8ae-4312-ad7c-b8ba1a44a2f3/image.png?t=1779982184) Follow image link: (https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) Caption: - Most social listening tools were built in the Twitter era, when "social" meant text you could index — captions, hashtags, @mentions. Tidy. Searchable. Easy. Problem is, that's not where the conversation lives anymore.  The brand mention happens _out loud_ in a TikTok… The product gets held to camera in a Reel. The complaint sits 30 seconds into a video nobody bothered to tag.  Your tool sees none of it — so you end up doing its job for it: * **📹 Watching TikTok manually **— spoken mentions and on-screen products, invisible to caption-based indexing. * 📊** Decoding a dashboard to answer one question** — you ask why sentiment dropped, you get 14 widgets. * 🔧** Writing search queries that takes half a day to build **— and breaks the second you edit it. That's where [**Syncly**](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) comes in. AI-native social listening, built for how social actually works now. * 🤖** True video listening **— every frame, word, and product, including untagged posts. * 💬** Plain-English questions** — the answer, not a dashboard. * **⚡ Setup in minutes** — Describe what you track. Syncly handles the rest. **Exclusive Geekout Offer** Syncly is offering a **FREE Social Audit** that surfaces the conversations creators are having about your brand (or your rivals). 👀** **Who’s talking about YOUR brand…? → [**View Your Free Social Audit **](https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) - 🔎 Who’s talking about you? (https://syncly.app/lp/geekout-syncly-q2?utm_source=geekout&utm_medium=newsletter&utm_campaign=29052026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans: (https://techcrunch.com/2026/05/27/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans/) 2. **YouTube will now automatically label videos using AI **even when creators don't [[DISCLOSING](https://techcrunch.com/2026/05/27/youtube-will-now-automatically-label-ai-videos/)] 3. **X’s ad revenue revealed,** and it’s still significantly down on pre-Musk Twitter [[STRUGGLING](https://www.businessinsider.com/elon-musk-approach-advertisers-revenue-spacex-x-twitter-2026-5)] 4. **TikTok strikes new licensing deal with Universal Music **for the AI era [[MUSIC-MAKING](https://www.hollywoodreporter.com/music/music-industry-news/universal-music-group-tiktok-licensing-agreement-1236604219/)] 5. **UK Government to announce crackdown on social media **for teens within weeks [[RESTRICTING](https://www.theguardian.com/uk-news/2026/may/26/labour-crackdown-social-media-children)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Meta Subscriptions are here, but who will rush to sign up? Meta Launches Instagram Plus, WhatsApp Plus and Facebook Plus in Global Subscription Push: (https://www.ibtimes.sg/meta-goes-all-subscriptions-instagram-plus-whatsapp-plus-facebook-plus-roll-out-worldwide-87079) As of this week, Meta has truly entered its subscription era. I won’t list all the details here, but [tap here for a recap](https://www.threads.com/@mattnavarra/post/DY4PKv_ChiJ?xmt=AQG0yK9qgmd_mVDssQV-6ZW-VGJzfoVqhp6dct8pIZvFAeHlh7udrbpKIL1GV4CY10izG9B0&slof=1) of what’s on offer for a few bucks a month each across Facebook, Instagram, WhatsApp, and Meta AI. Details of most of these offerings have dribbled out in tests over recent months, but now it’s all official and quite frankly, I still don’t think most of them are going to be a big business for Meta. Sure, some people will pay for things like 48-hour Stories and Story watch insights on Instagram and Facebook, premium stickers on WhatsApp, and better-quality Meta AI. But my sense is that the market here isn’t huge. That said, when you operate at the scale Meta does, even a small sliver of the market can mean big revenue. And in the eternal push for growth, and as the company spends endless billions on AI development, any source of fresh income is worth exploring. Yes, [Snapchat did it first](https://x.com/snap/status/2060141676648182007?s=61) and arguably better, but Snap needs subscriptions like this to be a big part of its business more than Meta does. The uncertain part of the story here is what happens to Meta Verified, the existing subscription aimed at creators. That will continue as it is for now, but a ‘Meta One’ subscription is set to be tested in a handful of countries. This offers the verification element for $14.99, while most of the truly ‘pro’ features like links in Instagram posts and higher prominence in search, are part of a $49.99 per month ‘Meta One Advanced’ plan. If you look at current Meta Verified pricing, it [looks very similar indeed](https://www.meta.com/en-gb/meta-verified/). My guess is Verified will ultimately be replaced by Meta One, which depending on the details, might turn out to be cheaper for some creators if everything in the current $149 per month Premium subscription is part of Meta One Advanced. Creators: watch this space. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e48ab61-9f0e-4d9d-bdeb-04ce6bb00ff7/IMG_0349.webp?t=1780054185) Caption: Scam protection for World Cup fans [Image: Social Media Today] * **Meta** has [failed](https://www.emarketer.com/content/scotus-denial-means-meta-can-t-swat-away-addiction--harm-children-lawsuits) to get the US Supreme Court to kill a child addiction lawsuit * **Meta** has repeatedly [snubbed an EU watchdog](https://www.bbc.co.uk/news/articles/c152yvwjwkko) over user ban disputes. It almost never replies to case investigations. * **Meta** plans to embed experts [within enterprises](https://www.theinformation.com/articles/meta-launches-new-enterprise-push-boost-business-adoption-ai-tools?utm_source=ti_app&rc=kmaysd) to boost their AI usage * **Meta** is rolling out enhanced FIFA World Cup 2026 [protections for fans](https://www.socialmediatoday.com/news/meta-outlines-enhanced-security-measures-ahead-of-fifa-world-cup-2026/821441/), targeting fake tickets, bogus accommodation, and other scams * **Meta** may be gearing up to launch another wave of [AI smart glasses](https://www.lowpass.cc/p/meta-ai-glasses-fcc-filing-g4qm-debug-tool), according to regulatory filings * **Meta** might [rent out](https://www.cnbc.com/2026/05/27/mark-zuckerberg-says-meta-starting-cloud-business-on-the-table.html) any spare AI computing power to other companies * **Messenger** now lets you enable [Nudity Protection](https://www.threads.com/@jonahmanzano/post/DY2AmBVCY19?xmt=AQG0ffLuylZWbs_ak4EsayOfywChSG-k0TQoX3dJev_EN1eV0-LOFto2u-OFnhbOgqHyaeKs&slof=1), automatically blurring photos in chats if nudity is detected **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebea050e-d959-4e7a-8953-4da7acbc2b32/image.png?t=1780055812) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-interests-display-on-user-profiles/821172/) Caption: Instagram’s ‘Add interests’ to profile feature [Image: @oncescuradu] * **Instagram** is now testing an [‘Add interests’ feature](https://www.socialmediatoday.com/news/instagram-tests-interests-display-on-user-profiles/821172/). Reels are recommended based on the interests you add * **Instagram** now lets you [remove reposts](https://www.threads.com/@theahmedghanem/post/DY4fryAjEzc?xmt=AQG0j7nkdU91InhOXZk8cDpc4okUEpZvHlpBqXAz6G1n4QDTdfb_4BbvcpIL6euzi5h0_4ym&slof=1) of your posts shared by others * **Instagram** is testing a new feature for Stories similar to one available in Edits that allows you to [reuse elements](https://www.threads.com/@oncescuradu/post/DYuyKsmjP_U?xmt=AQG0Ac5Hq6wxTW1RoYJ2P1M0g4INx70yWvgFbY2GQWITv32ymduooflKaCq2NAjKq5Jspesf&slof=1) from a Reel * **Instagram** is testing [a new way to display](https://www.threads.com/@theahmedghanem/post/DY4c5DUDL0P?xmt=AQG06-Emp31OfW1jj57max8klsKWNpxf_3QbdLAGLcZYLWB604rYg719JPLbfyci7l32j21W&slof=1) the music, filter, and layout used in Stories * **Instagram** has brought the [teleprompter](https://www.threads.com/@oncescuradu/post/DY5LZ0fDELM?xmt=AQG0Ht2D_9RzYMVvGtKVMqqoadH7VemqD83HAv9gPs4nNDWJYT1PhRZlHp1KwebDMIbVzBE0&slof=1) from Edits to the main app * **Instagram** is testing a new [recommendation card in DMs](https://www.threads.com/@theahmedghanem/post/DY4s56rjEkh?xmt=AQG0lsb0vAOxj9tRFH_Svp2TJPcy6mu6puSnTY_zeaCx7XZoUex24-x83uDE8VYdZDHr9WSP&slof=1) that shows creators both you and the other person follow when starting a conversation with them * I**nstagram** updated the Subscriptions settings page in Accounts Center, adding a new Creators section that [recommends creators](https://www.threads.com/@theahmedghanem/post/DY4gLTTjIVt?xmt=AQG0J5oW0Zd2NBPSnYj6gRYlLm_BgLW8FOltnn1W5YMMWu4Ho0jTQ78jsbAxQ1w2Y0MnXqEa&slof=1) to subscribe to * **Instagram** enhanced its Search section with [NBA Playoffs content](https://www.threads.com/@oncescuradu/post/DY2wXrmDO7D?xmt=AQG0oJQUWvGuqxBbdDrfeBhk3zxRVrufG_i3-5d39j7YPUcs_aJaa-kO4zX8yknYS1N2Pbqw&slof=1) * **Instagram** now offers a [Repost option on the web](https://www.threads.com/@oncescuradu/post/DYwfKQcjKga?xmt=AQG0JDG43D1TPXyUJHnh2TkWNmqXZGNrlg8pTF8PxSp_Pu6nhC28ZJmOiAIivWSPR_SBbOc&slof=1) * **Instagram Edits** updated the Ideas tab with advanced [filtering options](https://www.threads.com/@theahmedghanem/post/DY4bFfaDGsd?xmt=AQG0Pkwnejf_umLi56L-fx6AyNEu1W7erKgYEUcl5W2LTHJaxn9ZE9XwVni5Zn6qARTFAmjP&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e7cd0f1b-eddf-4051-ae7b-1cbc0b3526dc/image.png?t=1780055991) Follow image link: (https://www.threads.com/@wabetainfo/post/DY4UCBcCKx_?xmt=AQG0M6GNmOGbdrnzanBFHW0B5Rspivktj2UWDc-pTwdq5X95Dlle9PH1Y1TQGCjRvlwf7QY&slof=1) Caption: WhatsApp’s new FIFA World Cup 2026 Hub [Image: WABetaInfo] * **WhatsApp** is rolling out the [FIFA World Cup 2026 Hub](https://www.threads.com/@wabetainfo/post/DY4UCBcCKx_?xmt=AQG0M6GNmOGbdrnzanBFHW0B5Rspivktj2UWDc-pTwdq5X95Dlle9PH1Y1TQGCjRvlwf7QY&slof=1) for Channels * **WhatsApp** is working on [support for spoilers](https://www.threads.com/@wabetainfo/post/DYvt5yfjBxS?xmt=AQG07krpNl2wlsnp05JVh-9uNEN1ig73FRSPy3sEvNYCUjKMb5jnc7hioIIzCjZlj5ZYzhm0&slof=1) in text, like **Threads** * **WhatsApp** is rolling out a [Channel Status](https://wabetainfo.com/whatsapp-launches-channel-status-to-share-temporary-updates/) feature, to share temporary updates * **WhatsApp **is testing status updates at [the top of the Chats tab](https://www.threads.com/@wabetainfo/post/DYvg9tICNNg?xmt=AQG0pMdOl--MhlGof33LyMRWMWlXTkXYl688DJDMZqcp3XmtcM7iYymH3T3Zgvk6TjKpigo&slof=1) * **WhatsApp** now limits broadcast list messages to [35 per month](https://www.threads.com/@theahmedghanem/post/DY1a_CMDlMF?xmt=AQG0Ev8ku8NXx-6Vrbdyr_mjjVh-DzQyoXqkwk60FXHxDK1Pd2ERCfgEJgisfX-koAnEnGY&slof=1). Want more? Pay for the Business app * **WhatsApp** is testing a feature to log out of the app [without deleting it or losing data](https://www.threads.com/@wabetainfo/post/DY50Jl1CA_Q?xmt=AQG0KHr6xh_paGLwMQXhs_g5gGEv6K6BpUxnjERktAO6FTe4fSpEKEHVTrCFq-mWFNTO5sl4&slof=1) * **WhatsApp** is refining its[ Liquid Glass](https://www.threads.com/@wabetainfo/post/DY1huarDM_e?xmt=AQG0t2N7c5wmmH2Sgex2e3s2tk9R9GoP3NGxnYnEPcnvNg8rRoAVC_eHEyM-f1jwpH-NRcsF&slof=1) design on iOS * **WhatsApp** is testing a new navigation system for the [group chat info screen](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-7-whats-new/) * **WhatsApp** could replace Tenor with [Klipy as its GIF provider](https://www.threads.com/@wabetainfo/post/DY3PWcpCO6M?xmt=AQG0NF12TuJy9ZjO5-Jr0JG3ENEOLmoSeL_z7u6cWcMAwikh9-_9DZ_c46uErUZS37B8GXhj&slof=1) * **WhatsApp** is testing a new splash screen for its [translation feature](https://www.threads.com/@theahmedghanem/post/DY4faYgDNN5?xmt=AQG0i5ZoEHfnqcCYNazYssmcr8gCgeJNCQR4XP1Rj_Vd75IssEELSOxssE8FfVJt4RtT--rn&slof=1), presenting it more like an integrated in-app translator * **Threads** has added [suggested stickers](https://www.threads.com/@oncescuradu/post/DY0f_U9jOum?xmt=AQG0a-ShtGCdG4jtNpQTR2i6y9x9w__U6eFXZGO1qemEd2bOzsSZ0pUaE4rEl84Bo_nuhM4&slof=1) in the post composer * **Threads** now allows users to [share posts to Telegram](https://www.threads.com/@oncescuradu/post/DYx3nYfDKUp?xmt=AQG0u3D0mxlSfaJ_19va_2h2rirf5R6-TECsO1LKA1NlHx3g8yEX2QS-j5IOOuwgMYLtTzQ&slof=1) * **Threads **now displays membership and recent post totals when [tagging a community](https://www.threads.com/@mattnavarra/post/DY1lu8nigJx?xmt=AQG0scVprDz_rvHZbXH-4E4m8_tc5E3mwGrrSZN24N5JPSXTjvrGjybyD5FgEEEpqfG3wVnz&slof=1) in a post **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/71321542-6a69-4cdf-a50e-79ad4c072914/IMG_0354.jpeg?t=1780054729) Caption: X’s New sharing card designs [Image: Ahmed Ghanem] * **X **is [cracking down](https://www.businessinsider.com/x-cracks-down-on-stolen-content-nikita-bier-2026-5) on big accounts stealing smaller accounts’ content * **X** launched pre-registration for the [Android version](https://www.threads.com/@oncescuradu/post/DYsTeFGjEvE?xmt=AQG0ZhdtL7oVInNN3w_n6xEdyweLwMH7OtG6h1ZJVqIViVyeA_g2uS1rQZe6SxDjUWXqkxd6&slof=1) of the XChat app * **X** updated its explanation of the [blue checkmark](https://www.threads.com/@oncescuradu/post/DYwpHTLjHSK?xmt=AQG0iK7vGDhULuhE9gGXJFpoyOAMTZYmyia-UfyTnml9rmSdFtFytg9uVxQIB1ernEgiZYCZ&slof=1) for EU users, after pressure from the European Commission * **X** is working on a [new sharing card](https://www.threads.com/@theahmedghanem/post/DY4iiyqDGbt?xmt=AQG0HyxJEXHN2StE9W8pmNDmI5fy3-VqRvi_FDOe-ydD3fmOsQx8mCii8hKtsTmZezHvDOs&slof=1) on iOS, in two different styles **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55c8b1f5-bd33-4591-8957-257fbc246adc/TT_Story_Highlights.jpg?t=1780054864) Caption: TikTok Story Highlights [Image: Jonah Manzano] * **TikTok** is playing catch-up with Instagram by rolling out [Story Highlights](https://www.threads.com/@jonahmanzano/post/DY1cnpuCSZA?xmt=AQG0C69PSXas4AeaoPw_wOTpqg1gWbEkJzPJQe0o5PMrKS_YrhO_tf8Uc2NTIiwzhjLMMvU&slof=1) * **TikTok** has been spotted offering a new Story style called [Flip Story](https://www.threads.com/@theahmedghanem/post/DY4cIsAjCT4?xmt=AQG0o-t5C6fZI97nUX0r0ZxNi_0bST_OnMHDcjZwN4a32dfz2q8YC9ACVgrn1yOrrKs29Sw&slof=1), letting users show another side of their story by capturing a flipped perspective from the opposite side * **TikTok** is testing an option to [manage search keywords](https://www.threads.com/@theahmedghanem/post/DYo6AOxDC2l?xmt=AQG0G4BzuywQxaosvYK5YkDdOL8K7RcBIRPrJqNK5WHr3xCvojCyW4LUtD2LYHj4Q6mkZPg&slof=1) for photo posts, letting you edit keywords automatically added based on popular searches * **TikTok** has [updated](https://www.threads.com/@jonahmanzano/post/DYwoBrWiRx8?xmt=AQG0RMPKbNMn3hWvy2f0tiPplOkTQnAxLPfP-AL-nvtQwP5oabV0Rk4V8haGP0Tcb8leKCyK&slof=1) its Subscription Account Policy. Accounts that violate it could lose access to subscription benefits * **TikTok** Shop now has a [Live Diagnosis page for sellers](https://seller-uk.tiktok.com/university/essay?knowledge_id=7974312580056854&role=1&course_type=1&from=search&identity=1) wondering why streams aren’t converting * **TikTok** is testing a new [Creator Search Insights](https://www.threads.com/@theahmedghanem/post/DY4enBWjAjP?xmt=AQG0PFpDCkt8PqrOIjaIrdd6AN_zbtjoJHl7dBDJ6YUjR6svNv0YZwiFIZwHBr1vozlLATlH&slof=1) tool that provides personalised data on topics people are searching for * **TikTok** has added a [Drafts folder](https://www.threads.com/@oncescuradu/post/DY1glZvjH86?xmt=AQG0dcWwBsEXmw_DltWdNvbe3NLE1wkkfFYotBLHazdliVE5ajp3MNtsjZqWDy1449yY55nH&slof=1) for Stories * **TikTok** now lets you customise [DM alert tones](https://www.threads.com/@jonahmanzano/post/DYzX5ghCTYu?xmt=AQG0i7vCbyvNtjbHef4FdsO43xv7PpYnQTmK8Udms84rvIk3r7jajfzRkF8K86jaK7R4CNro&slof=1) * **TikTok** will now allow creators to show on their profile that they’re open to [collaborating with brands](https://www.threads.com/@jonahmanzano/post/DYxzxJXk00k?xmt=AQG03g9XIapL8n2WtPrg7F_d2mJHdGCQMFd8WmtF_D745grPnJY3k50tIyDLeedkA54-h_e1&slof=1) * **TikTok** has added a [‘lyrics’ sticker](https://www.threads.com/@jonahmanzano/post/DYzdjPuiarv?xmt=AQG06WhdfAADRmXWQFDkaQ19cno5GeBHE5nbiyIE8jG99G2zerah2pUMWjMi9UM6EHUt9YGQ&slof=1) and automatic [‘Add Lyrics’ feature](https://www.threads.com/@jonahmanzano/post/DYzchmZCZz9?xmt=AQG01G4roE-3zRb2pR3xJeEebCaiLAtPRc0-NIHUngNmn7jDJCx2SAzqES1_lgay63Taa-Q-&slof=1) for certain songs when editing videos **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7ec745a2-2d09-4e8a-a21a-53d90a19ffda/IMG_0356.webp?t=1780054965) Caption: New podcast features for YouTube [Image credit: YouTube] * **YouTube** is adding [new podcast features](https://techcrunch.com/2026/05/28/youtube-adds-new-podcast-features-including-an-ai-recommendation-tool-and-auto-speed/) for Premium subscribers, like AI recommendations and Auto-Speed, as it chases Spotify and Apple * **YouTube** is testing videos [only the top 1% of creators’ fans](http://tubefilter.com/2026/05/22/youtube-top-one-percent-fans-distribution-toggle) can watch * **YouTube** is testing a new [‘Memberships’ tab](https://www.threads.com/@oncescuradu/post/DYsH5UajM_P?xmt=AQG09SMCJ5tG9unbqEmxVY2ukans4XiHYXt4vUVOIsnCY42pM1AFjLx6Fo1DtebsA-SnJQ0Y&slof=1) in the main app menu * **YouTube** is pushing creators like Sean Evans, Brittany Broski and Michelle Khare for [Primetime Emmy nominations](https://www.socialmediatoday.com/news/youtube-highlights-creators-vying-for-emmy-nominations/821168/) * **YouTube** is updating its [Unique Reach calculation](https://www.socialmediatoday.com/news/youtube-updates-unique-reach-calculation-adds-music-for-still-image-posts/821049/) so creators can better sell their audience reach to potential brand partners **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/441178d9-0581-4777-b220-7bf6eebb1dc5/image.png?t=1780056602) Follow image link: (https://www.socialmediatoday.com/news/snapchat-underlines-its-value-as-a-sports-engagement-platform/821437/) Caption: Snapchat’s new FIFA World 2026 bitmoji merch [Image: Snap] * **Snapchat** is rolling out FIFA World Cup 2026 [activations](https://www.socialmediatoday.com/news/snapchat-underlines-its-value-as-a-sports-engagement-platform/821437/), including US soccer jerseys, Bitmoji merch, And AR try-ons * **Snapchat** now [requires users](https://www.threads.com/@theahmedghanem/post/DY4fEyGjP9q?xmt=AQG0TGKxfhLE7lpzQX1v7ReJeCNEa62vXrTVOBJxsW-iUQEVBHXpLlkrkjQmKkLodFmPMrM&slof=1) to add music to photo Spotlight posts * **LinkedIn** now lets users easily[ turn on or off](https://www.threads.com/@theahmedghanem/post/DY4e4ygDN59?xmt=AQG0tH61bT5QyJqrr81iwLs0-oqz58AQrEtCCXMjU-kSxYn82Kbif_mp1b2nqa6avofxa6RL&slof=1) the use of their data for training the content creation AI model * **LinkedIn** now makes it [easier to switch feed views](https://www.threads.com/@theahmedghanem/post/DY69kzCDM9E) directly from the Home tab, without needing to go into Settings * **Reddit** is adding [video replies](https://www.threads.com/@mattnavarra/post/DY4Y_KXCoA2?xmt=AQG0D8niOVbGQmytPt7axh05alk3RHVoLljpuDLCacTjhz116bk3TikADUgBn1cif5C2djEQ&slof=1) inside comment threads, alongside text, images and GIFs * **Reddit**’s **Shopify** integration is now available to merchants [worldwide](https://www.socialmediatoday.com/news/reddit-expands-shopify-integration-access-globally/821439/) * **Bluesky** is adding support for [longform articles](https://techcrunch.com/2026/05/28/bluesky-embraces-long-form-content-to-counter-x-articles/), similar to **X** * **Discord** is launching [official integrations](https://discord.com/blog/official-discord-integrations-for-steal-a-brainrot-grow-a-garden-brookhaven-rp-and-more) for **Roblox** hits like Grow a Garden and Brookhaven RP * **Spotify** is making it easier to [share podcasts clips](https://www.engadget.com/2181929/spotifys-latest-feature-makes-it-easier-to-share-podcast-clips/) * **CapCut** is bringing [desktop-style editing](https://9to5google.com/2026/05/27/capcut-pad-promises-desktop-level-video-editing-for-android-tablets/) to Android tablets * **CapCut** is introducing [Design Studio 2.0](https://www.threads.com/@theahmedghanem/post/DY4h1LjDOSo?xmt=AQG0QJdJdbcI46ezYYenfmgpGXWJ3GgEJpzlH9ipLElO_nEcUKxgVMjkWhd8vNIYWEvRvb0&slof=1) — a reimagined design experience for CapCut Web, with 20 free generations per day -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Instagram** is testing a new Stories sticker for social media’s AI era. The new [‘Before/After’ sticker](https://www.threads.com/@theahmedghanem/post/DYzsaCXjBgh?xmt=AQG0uyBcAKMNUSZOllLhpw6xH6XHgU4Uhs9LVp3Rx4-7HD6pUBrEhv4jx2q0WIOWj5rmeit7&slof=1) lets you ==showcase the difference between the original and modified image, when using Meta AI.== ==For example, an AI-generated mock up of a living room glow up — how it looks now vs. after Meta AI’s makeover suggestions== View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10fd8e7b-bef8-4db5-8bb8-b65d9623cab9/IMG_0345.jpeg?t=1780050072) Follow image link: (https://www.threads.com/@theahmedghanem/post/DYzsaCXjBgh?xmt=AQG0uyBcAKMNUSZOllLhpw6xH6XHgU4Uhs9LVp3Rx4-7HD6pUBrEhv4jx2q0WIOWj5rmeit7&slof=1) Caption: Image credit: Ahmed Ghanem __________ ##### Also spotted this week… * **WhatsApp** is testing the ability to [add documents](https://www.threads.com/@oncescuradu/post/DYwpn8FjIog?xmt=AQG0ZbNLt_11J6aXOoBEhN84DM7_HOZBV95r41j5V6tNUVT_IqOrRD5j8NdSKVhOo4Y0iEYZ&slof=1) to a conversation with Meta AI * **Meta** is testing an [AI business assistant](https://www.threads.com/@theahmedghanem/post/DY4gW2PDPZ1?xmt=AQG02UKXVZXkeC1KET3mYnFUrfiGKwhGyePt111BNreqMykzuuD46aDNEFCsqYOyRpd9B7Zj&slof=1) in Meta Business Suite on desktop, helping admins better understand their business and ask questions about performance, insights, and more. * **YouTube** is testing AI-generated [custom feeds](https://www.theverge.com/streaming/938759/youtube-custom-ai-feed-prompt-availability) based on whatever you ask the algorithm for * **xAI** has added [Grok AI Imagine Agent](https://www.threads.com/@oncescuradu/post/DYsEq7YDL4W?xmt=AQG0JEZWiJT0fp-xyqirD3OboQM1hFnsMRUiqXBpDCDOG2O_m4A1X9hAM5Plnk0xi67HSfU&slof=1) to Grok’s iOS app * **xAI** has added new Grok [connectors](https://www.threads.com/@oncescuradu/post/DYsERAYjAXr?xmt=AQG0VCroVCnnu8uokWO22CNs2DYOWPbfcwDHF2vhsTwAE_734YexdiGugoZQA3qKGiC5W3A&slof=1) for Box, Canva, Gamma, and GitHub -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **BBC News** about [how social media has become anti-social.](https://www.bbc.co.uk/worklife/article/20260520-how-social-media-ceased-to-be-social) **Ofcom** says UK users actively **posting fell from 61% to 49%** year-on-year. **Gen Z is especially passive now:** watching, scrolling and consuming far more than posting. Platforms are **turning into personalised video channels**, with ads squeezed between every few swipes. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/422f0076-38e2-4f02-914c-342f2b8ef1b5/IMG_0342.jpeg?t=1779902682) Follow image link: (https://www.bbc.co.uk/worklife/article/20260520-how-social-media-ceased-to-be-social) Caption: - **Also this week:** * I explained to **The Guardian** how potential UK Prime Minister, **Andy Burnham's** [social media strategy](https://www.threads.com/@mattnavarra/post/DY2DFcQiqMv?xmt=AQG0Q7-QlZbHLw1AYuPw2aCXsS8MzxhBPJhCHr-zh2rmtOTFqAjQ32wAul3E-EH_AjqA_Dyc&slof=1) compares to rage-baiter **Nigel Farage**: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34bcc9ec-803d-4682-a3af-7f4def6e1fea/Screenshot_2026-05-27_at_17.15.15.png?t=1779988363) Follow image link: (https://www.threads.com/@mattnavarra/post/DY2DFcQiqMv?xmt=AQG0Q7-QlZbHLw1AYuPw2aCXsS8MzxhBPJhCHr-zh2rmtOTFqAjQ32wAul3E-EH_AjqA_Dyc&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2cfe4fc6-d651-41e6-a311-c00c1789b217/Rangel_290526.jpg?t=1780050283) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-the-content-crushes-share-7462880287941705729-q4eV/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- If you use **Google apps**, you’ll probably have noticed the new logos the company has slapped on them all in the past couple of weeks. But that could just be the start. As [Business Insider explains](https://www.businessinsider.com/google-redesigns-app-icons-sparks-memes-frenzy-2026-5), it started with a pair of (YouTube) shorts… - Tweet: (https://twitter.com/trungtphan/status/2059652917213463018?s=61) - Google boss Sundar Pichai (or his social media team) paid attention: - Tweet: (https://twitter.com/sundarpichai/status/2059694636143407168?s=61) - And before you know it… - Tweet: (https://twitter.com/pitdesi/status/2059689545604751526?s=61) - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2299d731-d57a-4d19-ab42-a962d6d25894/Google_New_apps_2.jpg?t=1780051394) Follow image link: (https://x.com/beyond_scarcity/status/2059704045191754002?s=61) Caption: __________ **Also this week:** * **Pope Leo’s Encyclical** sparks [‘anti-AI’ memes](https://www.forbes.com/sites/danidiplacido/2026/05/26/pope-leos-anti-ai-encyclical-sparks-butlerian-jihad-memes/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **TikTok’s “text to song” trend** is [turning private chaos into AI-generated pop hits](https://www.rollingstone.com/music/music-features/tiktok-ai-text-to-song-trend-1235567638/). AI music-making app **Suno** is the big winner, with app downloads reportedly quadrupling week over week in April. * One mum turned her daughter’s texts into a song and gained nearly 200,000 followers. * Another viral AI text-song hit 23mn views and became audio for 28,000+ videos. AI music might win first as a meme tool, not a **Spotify** replacement…. TikTok Video: (https://vm.tiktok.com/ZNRWjoW9W/) - TikTok Video: (https://vm.tiktok.com/ZNRW6AVvw/) __________ **Also viral this week:** * **Google’s big AI Search upgrade** is already being [trolled by people asking it to spell](https://www.threads.com/@mattnavarra/post/DY4a7bviiDv?xmt=AQG01N2YN4UdHTNhheet78ZwpeEwDFqRFgHLr2mS2FfFeAaKw-mPwmGs6xcYSMOLGdbJEeKZ&slof=1). One viral example: Google’s AI reportedly said “Google” has two Ls, then helpfully spelled it “Google.” * **“Whimsy” is emerging** as a [Gen Z and millennial response](https://www.nytimes.com/2026/05/20/style/whimsy-trend-gen-z-millennials.html?smid=nytcore-ios-share) to burnout and endless bad news * **Pinterest says sport** is [summer’s new style code](https://newsroom.pinterest.com/en-gb/news/summer-trend-report-2026/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"We’re temporarily off Facebook while we explain irony to a f**king algorithm"“ — **- Satire site The Daily Mash**’s 1-million follower Facebook page has been [banned for almost four months](https://www.threads.com/@mattnavarra/post/DY1mTyNil5H?xmt=AQG0pPSP2tJxKi4mKL05JSLPtH6Hy7KKLN1Guc-twGIbyEmV_19cSR4RUpjOQtlnw_2uKXT6&slof=1) over joke posts about drugs __________ **Also quoted this week:** _“Social media should be treated like tobacco – it’s extremely addictive, bad for our health, and big tech is borrowing the big tobacco playbook to avoid regulation. We’ve got to give our children their childhood back”_ **- Former UK health secretary Wes Streeting **[talks big on social media harms](https://www.theguardian.com/uk-news/2026/may/25/social-media-should-be-treated-like-tobacco-streeting-calls-for-under-16s-ban-on-certain-platforms?CMP=Share_iOSApp_Other) as he vies for the chance to become Prime Minister in coming months -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Excessive social media 'negatively impacts wellbeing’**, Oxford researchers say. **The World Happiness Report** says under-25s in Western countries are being hit hardest. Girls appear especially affected, because comparison culture remains social media’s nastiest growth hack. Oxford University study says social media leads to loss of wellbeing: (https://www.bbc.co.uk/news/articles/cgmp493wpj0o?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Freedom of speech…? The **US Department of Justice** is reportedly asking **Reddit** and **X** for the identities of anti-ICE users. 😮 The DOJ is reportedly asking Reddit and X for the identities of anti-ICE posters: (https://www.engadget.com/2182752/doj-reportedly-asking-reddit-x-for-names-of-ice-critics/) __________ **More WTF this week:** * **AI guardrails can be stripped** from **Meta** and **Google** models in minutes, leading to [thousands of “decensored” AI models](https://www.ft.com/content/5630ed79-a263-41ed-9a1a-321617ae310e) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Instagram** reach is increasingly controlled by [sends and shares](https://www.threads.com/@mattnavarra/post/DY1hnO4iqhj?xmt=AQG0NjVBox3Xh3h579lMckZ07KcmI3i5zcrdRQtCHpf0Jc67dZeQ2dwW3X6cYfdy7piho8A&slof=1). The platform now rewards content people actively share with friends, not passive scrolling bait. Instagram: (https://www.instagram.com/reel/DYzhl3iAXIo/?igsh=MWVxOWc2djluNm1o) __________ **Also this week:** * **Instagram** explained [why reach can vary](https://www.threads.com/@mosseri/post/DY40Kb8iQt-?xmt=AQG0Gb-cnSWUaKdmMSYgvHPHzMBuX7HdIb-LdpoSPDNtHNUaMK0IzDRKUP8BggcPQeGIG9A&slof=1) between Reels * **YouTube** launched a [brand deal explainer series](https://www.tubefilter.com/2026/05/27/youtube-creators-the-brand-deal-desk-little-dot-studios/) for creators * **LinkedIn** says creators should aim for 2 to 5 posts per week, [including 1 or 2 video posts](https://www.socialmediatoday.com/news/linkedin-shares-video-creation-tips-based-on-platform-trends/821050/). Also: stop overproducing and start having actual opinions * **LinkedIn** offered guidance on [B2B product launches](https://www.socialmediatoday.com/news/linkedin-offers-guidance-on-b2b-product-launches/821165/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$100 MILLION**“ — – **How much Netflix and Spotify have paid** to [take Jay Shetty’s podcast off YouTube](https://www.tubefilter.com/2026/05/28/netflix-spotify-jay-shetty-on-purpose-deal/) __________ **More social stats:** * **AD IT UP: **Meta’s ad revenue is expected to grow [24.1%](https://www.threads.com/@mattnavarra/post/DY4tgixCp8s?xmt=AQG0E4KnIdfRwQgniPPp-DmA5rP9R8bEFNDY7lY3KdtoYxLsguL2QISspKf57-LXY08q2XQ&slof=1) in 2026, versus Google’s 11.9% * **DEDDIT?: **Reddit shares [fell 6%](https://www.cnbc.com/2026/05/22/reddit-stock-drops-after-meta-launches-forum-app.html) after Meta launched its Facebook Groups spin-off app, Forum * **MEME BUDGET: **Reform UK spent [£252,000](https://www.theguardian.com/politics/2026/may/27/reform-uk-spending-facebook-ads-surged-before-may-elections?CMP=Share_iOSApp_Other) on Facebook ads in two weeks ahead of this month’s elections in the UK, almost matching Labour’s £276,000 main-page spend -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Kane and Haaland Instagram betting ads banned: (https://www.bbc.co.uk/news/articles/c3w220y2l8xo) __________ **Also spotted this week…** * **Meta is about to overtake Google** as the world’s biggest advertising company [[TNW](https://thenextweb.com/news/meta-surpass-google-digital-ad-revenue-emarketer-2026)] * **Meta unexpectedly saved** its Oversight Board with a $13m funding boost. [[Platformer](https://www.platformer.news/meta-oversight-board-funding-2028/)] * **Meta and X have both made deals **to monetise AI projects. [[Social Media Today](https://www.socialmediatoday.com/news/meta-and-x-make-deals-to-monetize-ai-projects/821433/)] * **Meta and Snap have been accused** of blocked Saudi dissidents’ accounts. [[The Guardian](https://www.theguardian.com/media/2026/may/22/instagram-x-social-media-platforms-blocking-saudi-dissidents-accounts?CMP=Share_iOSApp_Other)] * **More than 40 **US state attorneys general are opposing Congress’ latest child safety bill. [[The Verge](https://www.theverge.com/policy/937614/more-than-40-state-ags-oppose-a-federal-kids-online-safety-package)] * **The mother of boy** who may have died in a TikTok challenge has urged the UK government to ban social media for kids. [[The Guardian](https://www.theguardian.com/media/2026/may/26/mother-of-boy-who-died-urges-no-10-social-media-ban?CMP=Share_iOSApp_Other)] * **…but campaigners are split **over an under-16 social media crackdown in the UK. [[The Guardian](https://www.theguardian.com/uk-news/2026/may/26/views-on-tackling-online-safety-under-16s-social-media-consultation?CMP=Share_iOSApp_Other)] * **Malaysia’s under-16** social media ban officially takes effect on 1 June. [[Engadget](https://www.engadget.com/2179225/malaysia-under-16-social-media-ban-june-1/)] * **TikTok Shop will expand** to Austria, Belgium, the Netherlands, and Poland from 15 June. [[Social Media Today](https://www.socialmediatoday.com/news/tiktok-shops-expands-to-new-eu-merchant-countries/821443/)] * **TikTok has launched** season 2 of its live artist interview show, TikTok In The Mix. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-season-two-of-tiktok-in-the-mix-featuring-bebe-rexha-lykke-li-malcolm-todd-and-josh-groban?lang=en)] * **America is getting** its first microdrama festival. [[Deadline](https://deadline.com/2026/05/microdrama-alza-festival-launch-new-york-tiktok-tribeca-1236921028/)] __________ **New features and tests:** * **TikTok is testing** a new Stories insights UI that shows both the total number of viewers who saw your Story and how many of them are your followers. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY4eAEXDM1I?xmt=AQG0SysREeO2a9Cf_UrJucwZRx8Pu-MH-ZefqAOgg-HFKHw5soIdsf-hLMpYt3V2-GMDqUg&slof=1)] * **Meta Business Suite** has added Passkey support. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DY4dQD1DLVX?xmt=AQG0dKv5z28ST5G3A2XcAouapcGoY60pxBuRKceGBGlJS--6idpuUPWf1QLX1Yo_eK9wABKc&slof=1)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Gen Z job hunters** are turning** Instagram**, **TikTok** and **even dating apps** into career tools. **LinkedIn** recently revealed **global hiring has hit a five-year low**, with applicants per job up nearly 30%. Young candidates are now making **“hire me” decks, video résumés** **and personality-led posts** to bypass the void. One viral Instagram résumé got **500k+ views, 52 coffee chats, 20 referrals** and **one job offer**… ‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired: (https://www.theguardian.com/money/2026/may/28/gen-z-using-social-media-in-struggling-job-market) __________ **Also worth a read:** * **Meet Mark Zuckerberg’s right-hand man** who’s [unleashing AI at Meta](https://www.wsj.com/tech/ai/meta-andrew-bosworth-ai-3df12d4f?st=bsjQcE&reflink=desktopwebshare_permalink) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- A final thought from me… …I REALLY miss Twitter! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db88beed-2af8-4682-b3c6-779b3ae2e1d6/image.png?t=1780055403) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- Time to wrap things up… I’m heading off to get hyped up about the **[Champions League final](https://www.bbc.co.uk/sport/football/articles/c99l2kpmgdjo)**[ ](https://www.bbc.co.uk/sport/football/articles/c99l2kpmgdjo)taking place in Budapest this weekend. I’m hoping **Arsenal** can pull off incredible double, after just being crowned **Premier League champions**. The opposition, **Paris Saint-Germain**, are favorites. And rightly so. But I’m hopeful **Rice, Saka** can do some magic on the pitch to steal it. Meanwhile, **my fiancee Sarah is not impressed** that this weekend will be dominated by football. And her dad and I screaming at the TV 🤬 - View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwbHBuOGowb2cwdHhoZjF2ZjY2bDdmNG9zaDFzdDg4NjVzNngxY3c1YSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/UAAglJ5Sn9nT7hhVBa/giphy-downsized.gif) [Dance Arsenal GIF] Caption: Image: Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-app-subscriptions-youtube-ai-labels

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/490fa447-b4d1-46ca-8ab4-b8095898b1e7/Geekout_220526.jpg?t=1779453028) Caption: -------------------- **Become a Geekout Sponsor…** Geekout is read by 30K social media pros** ** 65% open rate | x2 Ad CTR vs. industry average **Book an Ad in Geekout** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** 👇 Tap here 👇 **Read Online** (https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads facebook-forum-app-reddit-spotify-disco-ball-icon-linkedIn-ai-non-consensual-moderation) -------------------- ## **Hello, geeks!** Another week. Another new Meta app. 📱 This time it’s Zuck’s attempt to take on **Reddit** with a Facebook Groups focused app called ‘[**Forum**](https://x.com/MattNavarra/status/2057606654594560495)**’**. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c706e793-0c90-47ab-bb0b-4f4666664cc9/Facebook_Forum_App.jpg?t=1779448453) Follow image link: (https://x.com/MattNavarra/status/2057606654594560495?s=20) Caption: - [Meta quietly launched the app](https://www.engadget.com/2179165/meta-forum-groups-app/) yesterday (21 May) in the US on iOS only. I downloaded it last night and [shared a screen recording](https://x.com/MattNavarra/status/2057606654594560495?s=20) of me playing with the app for the first time. If you’re thinking “hang on…. didn’t we do this already?,” you’re not imagining it. Facebook launched a standalone app for Groups [back in 2014](https://about.fb.com/news/2014/11/introducing-the-facebook-groups-app/). Meta stopped updating the app in 2016, and it was eventually [shutdown a year later](https://mashable.com/article/why-facebook-killed-groups-app), with Meta saying at the time _“we've found that we can do more with and for the community by investing in the main Facebook app”_ Since then, Meta has spent years watching Reddit become one of the last major places online where people still go for real opinions, recommendations and niche expertise from actual humans Meanwhile, Facebook’s main feed has become overloaded with AI slop, engagement bait, algorithmic junk. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9d84603-bc3f-483c-91fe-ae158d1123f7/Facebook_Forum_Ask_Feature.jpg?t=1779448783) Follow image link: (https://www.threads.com/@mattnavarra/post/DYnoi43ira0?xmt=AQG0lOcZToazR-qmdFiC2XvMcaZJcbcPZIdOD9ZawPqEeg) Caption: - What’s interesting about Meta new Forum app is that it isn’t really copying Reddit’s design. It’s copying Reddit’s utility. But will it end up in the Meta’s experimental app graveyard, or is Meta’s tactic of cloning rival apps and applying a Zuck wrapper about to work yet again? - **👉 Read my analysis** of Meta’s latest experimental app ‘Forum,’ later in this week’s Geekout. __________ ##### LinkedIn thinks I’m a creep. WTAF - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4a42ab4-aa91-403c-a6ce-3b52c7bedb89/linkedinwarning-ezgif.com-png-to-jpg-converter.jpg?t=1779446016) Caption: - Thousands of users — myself included — [received warnings overnight](https://www.linkedin.com/posts/mattnavarra_linkedin-sent-you-a-warning-about-posting-activity-7463519385132052482-XWY0) accusing them of posting "Nonconsensual Intimate Imagery." - The warnings appear to be the result of a widespread automated moderation failure, with the system flagging completely benign content across the platform indiscriminately. A quick search of LinkedIn reveals the scale of the mistake, with a large number of users [posting about the screw-up](https://www.linkedin.com/search/results/content/?keywords=linkedin%20non%20consensual%20&origin=SWITCH_SEARCH_VERTICAL) on the platform in the past 24 hours. Some LinkedIn users have seen their email inbox spammed with multiple content takedown warnings. One user, LinkedIn expert Richard Van Der Blom, has been hit with [50+ content moderation warning emails](https://www.linkedin.com/posts/richardvanderblom_hey-linkedin-are-you-trying-to-tell-me-something-share-7463465615538728962-GFzK) about different posts, accusing him of being a spammer, scammer, and a creep. My personal violation: this post from four years ago featuring a Washington Post article about Facebook's algorithm! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f188b783-3315-449a-8e85-456cecd583f2/LinkedInpost-ezgif.com-png-to-jpg-converter.jpg?t=1779445986) Caption: - If you zoom in, you can see some serious XXX hugging going on… 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cc901900-58f8-45dd-ab05-15a7e7aa5ed6/image.png?t=1779446096) Caption: - Beyond the obvious absurdity of the warning, "Nonconsensual Intimate Imagery" is not a minor content policy breach category — it's the platform's label for non-consensual sexual images. Wrongly applying that label to marketing posts and news articles is a serious moderation failure, not a footnote. LinkedIn will almost certainly issue a statement, fix the glitch, and try to move on. Whether they acknowledge the severity of what their systems just accused thousands of professionals of doing is a different question. - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta quietly released a new Reddit-like app called Forum : (https://www.engadget.com/2179165/meta-forum-groups-app/) 2. **Meta starts cutting 8,000 jobs **and shifting 7,000 more roles to new AI teams [[TERMINATING](https://archive.is/o4cOx)] 3. **LinkedIn says it will limit the reach** of posts it thinks are AI-generated posts [[SHADOW-BANNING](https://www.socialmediatoday.com/news/linkedin-wants-to-limit-the-reach-of-ai-generated-content/820935/)] 4. **US Surgeon General warns excessive screen use** is damaging kids and teens [[BRAIN-ROTTING](https://edition.cnn.com/2026/05/20/health/surgeon-general-advisory-screen-time-wellness/)] 5. **LinkedIn glitch falsely accuses users** of posting non-consensual sexual imagery [[ALARMING](https://www.linkedin.com/posts/mattnavarra_linkedin-sent-you-a-warning-about-posting-share-7463519383936602112-nXa7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta has Reddit envy** Facebook's got a new, secret app called Forum: (https://mashable.com/tech/facebook-forum-app) It’s always good to get a Geekout scoop! Last night I discovered that Facebook had quietly launched a new app called Forum… …and it looks a LOT like Meta trying to build its own Reddit. Meta has spent years watching Reddit become one of the last major places online where people still go for real opinions, recommendations and niche expertise from actual humans. Meanwhile Facebook’s main feed has become overloaded with AI slop, engagement bait, and algorithmic junk. But Meta isn’t really copying Reddit’s design, it’s copying its utility People increasingly search things like: _“best running shoes reddit”_; _“moving to london reddit”_, or _“adhd medication reddit”. _And as AI begins to become a default search interface (Google is [completely removing](https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/) traditional blue links over the coming months), Reddit is [frequently cited in AI responses](https://searchengineland.com/reddits-ai-search-influence-goes-beyond-training-data-478235) to questions. Reddit is so successful because people trust messy human conversations more than SEO spam or influencer content. That’s what the “Ask” feature inside Forum (which isn’t yet available worldwide) is trying to replicate. Ask a question once, pull answers and opinions from loads of communities, then let AI summarise the useful bits for you. It’s basically turning Facebook Groups into an AI-powered answer engine. As much as I mocked Meta for its standalone Instants app last week, making Forum a standalone app is an important part of the strategy here. Facebook Groups are already massive, but they’re buried inside an app trying to do everything at once: Marketplace, dating, memes, politics, Reels, events, AI features, local groups, news, birthdays, random viral garbage. Meta knows communities are one of the few genuinely sticky parts of Facebook left. Splitting Forum out gives those communities their own cleaner identity and experience — separate from the baggage of the main Facebook app. It also lets Meta position Forum differently: less a “social network” and more a “community knowledge platform.” And the timing isn’t accidental either. AI search is exploding, Reddit is booming, Google Search is getting flooded with AI summaries, and platforms are realising people increasingly want answers from humans — not content farms. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/302a1dad-23d0-4d31-82a5-fedd690c3533/e5661546-50d5-4dc2-8042-493871866f11-ezgif.com-png-to-jpg-converter.jpg?t=1779450655) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYo4L8jibN3?xmt=AQG0XC8mIwiNreTKp4Tb87_jY35osBPgnrlOXrdqZIN8roncHzcBsfEhq4CmUK5s44bdnaWs&slof=1) Caption: Facebook Notes renamed Status | Credit @jonahmanzano * **Facebook **is renaming Notes to [Status](https://www.threads.com/@jonahmanzano/post/DYo4L8jibN3?xmt=AQG0XC8mIwiNreTKp4Tb87_jY35osBPgnrlOXrdqZIN8roncHzcBsfEhq4CmUK5s44bdnaWs&slof=1)!… with a refreshed UI that lets you attach a photo, location, emojis, and music * **Mark Zuckerberg** says **Meta** [doesn’t expect more](https://www.ft.com/content/ef46bd8f-51ee-4c06-b5ab-1de23114f81a?shareType=nongift) “company-wide layoffs” this year after cutting 8,000 jobs (leaving wiggle room for more focused cuts) * **Texas** is suing **Meta** and** WhatsApp** over [claims](https://news.bloomberglaw.com/privacy-and-data-security/meta-whatsapp-sued-over-privacy-protections-by-texas) the app falsely markets messages as fully private * **Meta** Ray-Ban glasses have new [assistive features](https://www.socialmediatoday.com/news/meta-highlights-ai-glasses-functions-for-users-with-disabilities/820550/), helping blind users understand their surroundings, enable hands-free use of Meta apps, and contact customer support reps * **Meta** is offering rival AI chatbots access to WhatsApp in the EU for free, up to a certain limit [before fees kick in](https://qz.com/meta-whatsapp-rival-ai-chatbots-free-access-europe-052026#). Regulators might not like this solution to antitrust concerns * **Meta**’s Oversight Board is [investigating](https://www.engadget.com/2178551/meta-oversight-board-will-examine-deefake-video-of-a-uk-politician-facebook-left-online/) a deepfake video of a UK politician the company left online * **Meta **has introduced [event creation support](https://www.threads.com/@theahmedghanem/post/DYoxSjDDM4v?xmt=AQG0Pzq9cZEyrYg9r-N7qSbGyQqk9bIaCzodgJZGcKZHLhpO54gnJBmHbkYUB3p_Z3SGZ9HU&slof=1) in Meta Business Suite on desktop * **Facebook** is testing a new ‘[Scam Protection Center](https://www.threads.com/@theahmedghanem/post/DYo4IrHDMwj?xmt=AQG0jPl1PHsPsUe6XlPalF6He8dR670di-9fa5cUX5VtLrz4SNZ0-YWOd80msii8cNqqEQI&slof=1)’ * **Facebook** has added the ability to [label a profile](https://www.threads.com/@jonahmanzano/post/DYmCha0Cdwb?xmt=AQG04fjofBgEhCFzKe4ymo8CrHEpknNfyjGbL_tL1akOE1vxYVYECW_eZuOp1gaAxCHj0_Ma&slof=1) as an AI Creator * **Facebook** now lets creators upload [custom stickers](https://www.threads.com/@jonahmanzano/post/DYmHN_NiWO4?xmt=AQG0hRQb5FJATqte9QBPdGyh3Bn7WUaUTckF-cOO0J6UBIq2BL0Rp4opKbVLlXXQjAeBFns&slof=1) only for subscribers **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/993f8c4f-565b-47f4-8397-d71a80fc7334/Screenshot_2026-05-22_at_12.31.44.png?t=1779449575) Follow image link: (https://www.threads.com/@martijncales/post/DYlycheDdkE?xmt=AQG0MSvRrpPIZ9cbhgmrhIqe7TgtRMWxvsOqn-hyy1tThlSwkMvcBcxChg8oBPh_AMNGKHA_&slof=1) Caption: Instagram custom fonts for bio | Credit @martinjcales * **Instagram** is testing [custom fonts](https://www.threads.com/@martijncales/post/DYlycheDdkE?xmt=AQG0MSvRrpPIZ9cbhgmrhIqe7TgtRMWxvsOqn-hyy1tThlSwkMvcBcxChg8oBPh_AMNGKHA_&slof=1) for profile descriptions as part of a paid subscription * **Instagram **has been spotted offering [games inside Avatar Stickers](https://www.threads.com/@jonahmanzano/post/DYo-REMCTfy?xmt=AQG0kuWrYN8OhiPYi0jNZ_fm6BBPkQya9HHA8Ns6hZsiB-ygmiCHyFnjf9QUX6TcUKsnXvI8&slof=1) * **Instagram** is finally rolling out the ability to [edit Stories](https://www.threads.com/@mattnavarra/post/DYXebTDCglU?xmt=AQG0wOtmsk7Mtgw5ZJr3xV6b5oA1Gak0ALXQ7HcQRzpRWl53Xpn2du7X86hpTuE3yJ09aG4H&slof=1) after publishing * **Instagram** is testing on iOS a new [‘Photostrip’ sticker](https://www.threads.com/@oncescuradu/post/DYkBx0AjJnw?xmt=AQG0R-swCzT2VgdneA4XJYpPZMRFmBT6m2Ugyi4QnJ8K266go0zppns1El6e_gkbi0bQ-dA&slof=1) for Instagram Stories with three variations * **Instagram** is testing a new viewing experience for carousel posts, with the [progress tabs at the bottom](https://www.threads.com/@oncescuradu/post/DYZ6CYjjATT?xmt=AQG0Y8K6qejhIgS_r0KgGSTQ3yBtYAXnmysB_KWf5GJ5msZvhHNjflqlDQpc2vkmZllMxGg&slof=1) like the Stories test I saw last week * **Instagram** is testing an [improved Insights interface](https://www.threads.com/@theahmedghanem/post/DYjZfzcDAPg?xmt=AQG0lprKcLipl9knjoUlFcHXbrP1q7VkenbgoR6M52r3l76EowY8hIbzHiB2W926Hj8N1bk&slof=1) * **Instagram **has been spotted offering the [Nearby feed](https://www.threads.com/@oncescuradu/post/DYhV0IojLnw?xmt=AQG0H9JtetpIJSrmubs9HnqtqWrgDwsk-jiPAgjbKdMu7IBNaf5XYn7XpyQbtQCCohLWNNmI&slof=1) for Stories again * **Instagram** now lets you [share Reels replies on Threads](https://www.threads.com/@oncescuradu/post/DYcQHyVjOoQ?xmt=AQG0k7SmNgfXayJbflhEF0pV2iCjiUlovH6CbnhLbM1IaaHQ41hHKG1xbIf1_Og_RUlMmTqo&slof=1) * **Instagram** added a new ‘[Turn on collab editing](https://www.threads.com/@oncescuradu/post/DYjzsuiDHnH?xmt=AQG0S1Wpi18Bs3FwGoK0v6LcsBjjhwoWqXiST8WTqXCVXBrEPlvGqdEQ9q8iJL7yiwM3H2TZ&slof=1)’ feature on iOS * **Instagram** has added the ability to [share links](https://www.threads.com/@jonahmanzano/post/DYkHDIkif3n?xmt=AQG0_UnXxoIYxczNMBIuyfPonHYIFSyKmuSpOxEsjP4Fq3bFZqCe7lcRo5Mvwi9M8Mpy40n1&slof=1) during live sessions * **Instagram** is testing a new [filter for the Followers tab](https://www.threads.com/@theahmedghanem/post/DYo5l64jCyl?xmt=AQG0dZOUlHdU5a4cY2gBsdMgAIqtp0UPoeaP0CKQiz_MqTdjc-tTCqQGvZBlT__N-8wcdwk&slof=1), allowing users to sort followers by default order or by follow date * **Instagram **is testing a new way to [view post captions](https://www.threads.com/@theahmedghanem/post/DYo3JeNDN6L?xmt=AQG0HwGjH8u6qJ2T9ads4dQ0kvmUlucJU_3vYD5zeYCBRQgHyDe__29GrXDthOuAR4xeZcIA&slof=1) * **Instagram** is testing a new [pill-shaped box](https://www.threads.com/@oncescuradu/post/DYhWNgWjP5B?xmt=AQG0Lx1IwOsP9dQCfWYl-PqBEAb99bskOBkH3PbQUKXqARaN-g4bjDa9nC4_OFcNtJVOh5vZ&slof=1) that displays for the song added in a reel the album cover, the name and the length **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/09911db1-cc76-408b-a152-15a2f836e94c/Screenshot_2026-05-22_at_12.36.58.png?t=1779449836) Follow image link: (https://www.threads.com/@yassermasood/post/DYcvJ_WDqMS?xmt=AQG0tqDdBlXikI1uKaBQz4eYxTyyVH4RfKs-9bOwwhR_sW6YsQBD_0rUnPfOSYmh7ZhOheK1&slof=1) Caption: Threads public view count | @yassermasood * **Threads **appears to have [cut the threshold](https://www.threads.com/@yassermasood/post/DYcvJ_WDqMS?xmt=AQG0tqDdBlXikI1uKaBQz4eYxTyyVH4RfKs-9bOwwhR_sW6YsQBD_0rUnPfOSYmh7ZhOheK1&slof=1) before your post view count is visible on your profile (10K > 1K views) * **Threads** is adding third-party [brand safety block lists](https://www.facebook.com/business/news/brandsafety) for ads * **Threads** has been spotted offering a ‘[Share to LinkedIn](https://www.threads.com/@oncescuradu/post/DYceNAMDEBB?xmt=AQG0iAE0ZOqOvdk_rll8cEpk-MjG7qu5VDxx-EobTNpkEQ-Q5YlqrtVbOPienR-wLRoPRna3&slof=1)’ option * **Threads** group chats now support [up to 100 people](https://www.threads.com/@conno_r/post/DYiVsaSD_jY?xmt=AQG0qbxIyN451dKxhEfniriDYlYnHFAoC31LuZoabb0-LLH8WIQuoYZ2RfcIDzaIof5f7ZiU&slof=1) * **Threads** has added [event reminders](https://www.threads.com/@oncescuradu/post/DYlDJ0iDGj-?xmt=AQG0zpo8K5f4tEQuItBZHdb-4cvUdxqpTUlAxC5Ryp0YmcmnFH8rIZqR-zCDIgLaFRZzehI&slof=1) for NBA games * **Threads** has added a link to [more posts from a community](https://www.threads.com/@oncescuradu/post/DYfFoesDCZ7?xmt=AQG0DhwZDWWN2F6kNobGl0yD67MZ5-IhPpBjJ0h6ArcqT9aRtW9u3bpfAPGMjRLoqTGUICsA&slof=1) when you view a relevant post **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/65c384df-2ae2-4cc5-b8db-f22a7dae70e1/image.png?t=1779450406) Follow image link: (https://www.threads.com/@sportbible/post/DYj4RLnDOxd?xmt=AQG0gY0V8QiIdXCN5o-Iisd0sSy4mRsSeffJtcTnV8Tn3X3ZZNqBfIPuxelule9Xx8-jtOQ&slof=1) Caption: WhatsApp turns Red for Arsenal F.C | Credit: X * **WhatsApp**’s is [maxing out its sponsorship of Arsenal F.C](https://www.threads.com/@sportbible/post/DYj4RLnDOxd?xmt=AQG0gY0V8QiIdXCN5o-Iisd0sSy4mRsSeffJtcTnV8Tn3X3ZZNqBfIPuxelule9Xx8-jtOQ&slof=1) by changing its logo to red (a nod to the club becoming Premier League champions… Get in!) * **WhatsApp** is testing the ability to [share status updates](https://www.threads.com/@wabetainfo/post/DYdYilhiAqn?xmt=AQG0oeRwiz7lO8oddUkTFYtFfFVV-O3jjV9UdlA8lRLUXd9BidVtdLeJf70o7hyHTlXHFUdP&slof=1) only with close attends and custom audiences * **WhatsApp** now lets you [mute ‘@all’ notifications](https://www.threads.com/@theahmedghanem/post/DYmyrB8jF7P?xmt=AQG0QQH9xysBr6_8sLBq5fNZTw9EvOcT_dDlRrHGPIZ4HN1imq9BxgxCmYC20uHYAcaquO4&slof=1) * **WhatsApp** is working on the ability to see a list of which of your contacts are [currently or recently online](https://wabetainfo.com/whatsapp-beta-for-ios-26-20-10-70-whats-new/) * **WhatsApp** is testing a redesign of the [chat lists interface](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-2-whats-new/) * **WhatsApp** is rolling out a feature that [limits free business broadcasts](https://wabetainfo.com/whatsapp-for-ios-26-19-77-whats-new/) through message credits * **WhatsApp** is rolling out a [redesigned media share sheet](https://www.macrumors.com/2026/05/19/whatsapp-redesigned-media-share-sheet-ios/) on iOS that keeps chats visible while sharing photos * **WhatsApp **is testing a feature that adds a [contact grid](https://wabetainfo.com/whatsapp-for-ios-26-19-76-whats-new/) to the forward picker screen * **WhatsApp **is working on a feature to [manage storage](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-6-whats-new/) for status updates **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82dc0dee-ea44-4e9f-9292-e5611d7ff36f/image.png?t=1779451120) Caption: X’s AI-powered Creator Connect platform * **X** is launching [Creator Connect](https://www.hollywoodreporter.com/business/digital/x-creator-push-advertising-new-product-brands-1236597139/) — an AI-powered system matching brands with creators based on audience, trends and campaign goals … **X** is also launching [Trend Genius](https://www.hollywoodreporter.com/business/digital/x-creator-push-advertising-new-product-brands-1236597139/), a new tool that serves brands different creative assets based on real-time conversation spikes * **Elon Musk **[lost his lawsuit](https://www.wired.com/story/musk-v-altman-jury-verdict/) against Sam Altman and OpenAI in court. Jurors killed the case in under 2 hours after ruling he waited too long to sue * **X** now [limits free users](https://www.threads.com/@mattnavarra/post/DYhIyKLCqCf?xmt=AQG0thC2bmVRJ_bOwoflMp2T0J5dRg76yXzQ-GA2ed7EGR4xrx87tmB7G2atrFw1exh6755O&slof=1) to 50 posts and 200 replies a day unless they pay! 🙄, that’s down from 2,400 posts a day * **X** now shows how many of your followers were actually [active in the last 24 hours](https://www.socialmediatoday.com/news/x-launches-display-of-active-followers-to-contextualize-performance-data/820664/) * **X** has agreed to [tougher moderation](https://www.theverge.com/tech/931147/x-illegal-hate-terror-content-ofcom-commitments) in the UK after pressure from regulator Ofcom. It will block access to banned terror groups and speed up hate and terror content reviews * **X** has been [fined $650,000](https://www.theguardian.com/technology/2026/may/21/elon-musk-x-fined-failing-to-comply-child-safety-order-australia-ntwnfb?CMP=Share_iOSApp_Other) after failing to comply with Australian child safety notice. It couldn’t explain how it handled child abuse material * **X** is fighting [Andrew Tate’s attempt](https://www.theverge.com/policy/931084/andrew-tate-x-anonymous-elon-musk-defamation) to unmask his critics * **X** has a new [pitch to advertisers](https://digiday.com/marketing/pitch-deck-x-leans-on-ai-and-performance-in-a-bid-to-win-ad-dollars/): AI-powered ads, creators and performance results * **X** is rolling out a new [quote post picker](https://www.threads.com/@jonahmanzano/post/DYX9R1NEzyW?xmt=AQG0GSOzBt5R1EORetCNiCYQP3vfnADIiRckyD02e54m12aXtm4hoE3rpG2u8SdOQOcywsmR&slof=1) for Bookmarks, Likes and Your Posts **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f6cef4d-7703-4c9f-8f8b-a92c4dcbf46e/image.png?t=1779451285) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYmlW6lid4Y?xmt=AQG0dE-eAwGLwqddZ_EndZ8ZSTbMufIxIDJHzIHtm1w6sDWmRf5SoQbttq0Idy0Ul-ndcf4&slof=1) Caption: TikTok’s ‘AI Alive’ feature for stickers | Credit: @jonahmanzano * **TikTok** is testing ‘[AI Alive](https://www.threads.com/@jonahmanzano/post/DYmlW6lid4Y?xmt=AQG0dE-eAwGLwqddZ_EndZ8ZSTbMufIxIDJHzIHtm1w6sDWmRf5SoQbttq0Idy0Ul-ndcf4&slof=1)’ for DM stickers, letting users add AI motion effects before sending * **TikTok **is testing the ability to [request verification](https://www.threads.com/@theahmedghanem/post/DYo5RCGjFM2?xmt=AQG0RmTBvNkx-b14Vez5BWFcMT_0hb6XpA5iyj-B-Pqb6xhCPq3gmox0ytXzJIZ2vxfBZJQk&slof=1) directly from the account settings * **TikTok **is rolling out [Premium Playlists](https://www.threads.com/@jonahmanzano/post/DYXRcQvicJ5?xmt=AQG0A_lm3OGqT5m8M2zy0qz0i9BNOoJWbVFX3zsJmZ_q9DJEqoERSq78u0MUQ_eROMgNuDwD&slof=1) so creators can curate exclusive subscriber-only videos into playlists * **TikTok **is rolling out the ‘[Manage keywords](https://www.threads.com/@oncescuradu/post/DYX_4UlDMwW?xmt=AQG0xBcptBL1JUIjI7X-9PG-4mJPl3Nye15RRlk5qnEdpKoH6UpQCdcVTztyPS4AicE8lQE&slof=1)’ feature for clips to more users * **TikTok** has launched a new ‘[Behind The Breakthrough](https://newsroom.tiktok.com/tiktok-launches-behind-the-breakthrough-with-sienna-spiro?lang=en)’ campaign spotlighting rising stars, starting with Sienna Spiro and her hit ‘Die On This Hill’ * **TikTok** is launching a new ‘LIVE Premiere’ series, starting with [Paul McCartney](https://newsroom.tiktok.com/tiktok-announces-very-special-live-premiere-event-with-paul-mccartney?lang=en) * **YouTube** has added [chapters and title cards](https://www.socialmediatoday.com/news/youtube-adds-chapters-and-title-cards-for-ctv-viewers/820441/) in its TV app * **YouTube** is giving ordinary users celebrity-level [deepfake protection](https://www.theverge.com/news/931884/youtube-likeness-detection-ai-deepfake-expansion-all-adults) * **YouTube** is testing [removing](https://9to5google.com/2026/05/18/youtube-removes-subscription-tab-new-test-mobile/) the dedicated Subscriptions tab from the bottom nav bar, moving it to a harder-to-reach, swipeable menu * **YouTube** has done a deal to stream upcoming [Emmies awards ceremonies](https://deadline.com/2026/05/emmys-news-documentary-sports-youtube-1236916144/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aab61a41-5484-4da5-8682-7e7558b56e89/LinkedIn_video_feed.jpg?t=1779452957) Follow image link: (https://www.linkedin.com/posts/lakshmansom_big-news-were-starting-to-reopen-our-immersive-activity-7460010951585677313-6KhZ) Caption: LinkedIn’s immersive TikTok-style video feed * **LinkedIn** has relaunched its [TikTok-style video feed](https://www.linkedin.com/posts/lakshmansom_big-news-were-starting-to-reopen-our-immersive-activity-7460010951585677313-6KhZ?utm_medium=ios_app&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE&utm_source=social_share_send&utm_campaign=copy_link) in the UK, Canada, and Australia * **LinkedIn **has expanded its partnership with DoubleVerify to improve [ad performance verification](https://www.socialmediatoday.com/news/linkedin-expands-ad-performance-verification/820936/) * **Snap** is reportedly planning to launch its Specs AR glasses later this year for [around $2,500](https://www.uploadvr.com/snap-specs-ar-glasses-reportedly-launch-this-fall-for-2500/) * **Snapchat** is launching [‘Unified Attribution’](https://forbusiness.snapchat.com/blog/announcing-unified-attribution) for app advertisers, combining first-party and third-party data in one place * **Bluesky** says Russia is [hacking user accounts](https://www.nytimes.com/2026/05/21/business/bluesky-russia-hacking-accounts.html?smid=nytcore-ios-share) to spread propaganda * **Discord** is rolling out full, [free end-to-end encryption](https://discord.com/blog/every-voice-and-video-call-on-discord-is-now-end-to-end-encrypted) for all video and voice calls * **Twitch** is opening up [monetisation tools](https://digiday.com/media/twitch-tweaks-monetization-tools-to-try-and-help-smaller-creators-build-a-following/) to all creators as it tries to help smaller streamers grow * **Reddit** now includes a [Liquid Glass design](https://www.threads.com/@jonahmanzano/post/DYk1nZmk1VP?xmt=AQG0irx9dBXztBBhemIAao_g7gSlRU4ABFBKoEmF4gmH1JjuW4_ua-KBKJY0ab5nAIfxjPJc&slof=1) on iOS -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- - **At an AI-obsessed Google I/O **this week, we learned that **YouTube** wants creators to deepfake themselves across the platform 😮 YouTube Will Let Creators Use AI to Insert Themselves Into Other People’s Videos: (https://www.hollywoodreporter.com/business/digital/youtube-worldwide-number-users-use-ai-insert-into-videos-1236601256/) __________ ##### Also spotted this week… * **YouTube **is testing ‘[Ask YouTube](https://techcrunch.com/2026/05/19/ask-youtube-brings-ai-powered-conversational-search-to-video-adds-gemini-omni-to-shorts/)’ — an AI search tool that answers questions using Shorts and long-form videos * **YouTube** is adding new AI, creator, and shopping tools to [Demand Gen campaigns](https://searchengineland.com/google-expands-demand-gen-with-youtube-creator-tools-478111) * **Instagram** is testing AI-generated [custom voice effects](https://www.threads.com/@jonahmanzano/post/DYmgFlgiaWc?xmt=AQG06BXIz_m_EsmvdeZsFHcYDfRZaW5Y7ClIicrYnITBwyNoFcSNUy-dmQ-DjwLvxHB1lrf-&slof=1) in DMs * **X** added new AI [summary, verification, and explanation](https://www.threads.com/@oncescuradu/post/DYj0S30DDzb?xmt=AQG0qyHGbWDSvcgpUhmDacQDNzNCwqcmOaeue0akEJq-wXsZ8OdnHFZhS6xc_SJJ4eS7tpY&slof=1) features for posts * **Meta** is testing a new [‘Business AI’ agent ](https://www.threads.com/@theahmedghanem/post/DYo3pyPjAaV?xmt=AQG0bbAUq47KNi0hmXAdwq_1pS_9z9YYwIacBqVNqEmfMY5KIohxCaq8SgEhpXEVc5L6U_ay&slof=1)in Business Suite, offering more powerful tools to help businesses reduce moderation workload. The update also adds a dedicated inbox tab for messages handled by AI * **Meta** added a new ‘[App connectors](https://www.threads.com/@oncescuradu/post/DYYAU72DFmC?xmt=AQG0BVrYwbCUxT25ukH9rpS4t0AFb1KrirQkMRBX-m8bEP5E-ljVp9NTTi8NLIUz6Qoe0fK-&slof=1)’ feature on Meta AI’s mobile apps * **Meta AI i**nside **WhatsApp** now lets users [import and analyse documents](https://www.threads.com/@jonahmanzano/post/DYncqy8k4dt?xmt=AQG0stYefdyXu4XQXN2KReWziyad6zRcxP4b5_Mhl9s7FmsYPqE1eqP7EydX89mHH1P6XO38&slof=1) * **TikTok** now offers ‘[AI Title Ideas](https://www.threads.com/@oncescuradu/post/DYZ75MvjPas?xmt=AQG07D0RJ79bmoGWIA1AGa9saPLbWR_vkeuAUzFtpWu6xnOgPz5PSYAnL3srXcYPU4fa30pF&slof=1)’ * **TikTok** now lets brands find creators to partner with, using [AI-powered search](https://www.threads.com/@lindseygamble_/post/DYmZTsvgPit?xmt=AQG0rUqgAXOiqmjRJsOX-u-Hnkj-V5FmmQsIL8aKFCEnA_Pac1Fkix-6JdFS0A_qEHivCWs&slof=1) * **LinkedIn** is letting recruiters send AI-written [InMails to candidates](https://www.socialmediatoday.com/news/linkedin-adds-ai-powered-job-outreach/820548/) via Hiring Pro * **LinkedIn **is expanding access to ‘[Crosscheck](https://www.socialmediatoday.com/news/linkedin-expands-access-to-crosscheck-ai/820939/),’ its AI model comparison tool * **Reddit** is using AI to [automate more of its ads platform](https://www.socialmediatoday.com/news/reddit-introduces-updated-options-for-advertisers/820793/), such as targeting, placement,s creative selection, and budget optimisation * **Canva** is now plugged into every major AI chatbot with [new Gemini integration](https://www.fastcompany.com/91545081/canva-gemini-integration) * **CapCut** is integrating Gemini so users can [edit videos inside Googles’ chatbot](https://www.androidauthority.com/capcut-gemini-integration-video-editing-3669725/) * **Tinder** is joining Bumble in a shift towards [AI-powered date matching](https://www.threads.com/@mattnavarra/post/DYm0FPkilaO?xmt=AQG0ZzWjQbejGfpUFS0ynZH9Qc1DtAg3fpzaXuTxXPW1uPfrn6xHCs6yAiNPBNKvY5FmgWPx&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **BBC News** about UK regulator [Ofcom’s latest strike](https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) against social platforms. Regulators are shifting from enforcing content moderation, to probing the whole content recommendation algorithm… TikTok and YouTube 'not safe enough' for kids, says Ofcom report: (https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84c9b879-9361-441f-9a5c-69ac8fc23bd0/BBC_News_Quote_Card_-_AI_Edit.jpg?t=1779380489) Follow image link: (https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- This one hits hard… 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1df279a7-a0d8-4c78-b66d-364e4bbf64fa/Rangel_220526_1.jpg?t=1779444794) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-looking-at-the-content-activity-7462517732584984576-xwyS?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/51b4b957-a02b-45eb-af29-a3517928531f/AP220526.jpg?t=1779445105) Follow image link: (https://www.instagram.com/p/DYj8VQCgCkK/?img_index=2&igsh=Zmo5bXhzOWF3ZTBm) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9bb4d57-7473-4621-929b-b87474738360/Rangel_220526_2.jpg?t=1779445253) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-we-need-to-move-at-share-7462151324164526080-HRe4/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Poor Spotify. **All it wanted to do was celebrate its 20th anniversary with a limited-time app icon that looks like a disco ball. But the public had other ideas. And brand social media manager’s jumped on it… Tweet: (https://twitter.com/zubic_eth/status/2055457805558067446?s=61) - __________ - Tweet: (https://twitter.com/NoahKingJr/status/2055718178513416637?s=20) - The response prompted Spotify to make sure everyone knew it was only temporary…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/877dcd0e-cf1d-412c-9078-694917c16d29/Spotify.jpg?t=1779445910) Follow image link: (https://x.com/Spotify/status/2056037079898046580?s=20) Caption: - But at least brands had some fun… - Tweet: (https://twitter.com/notionhq/status/2056050857456926908?s=61) - __________ - Tweet: (https://twitter.com/whitehouse/status/2057452833973154296?s=61) - __________ - Instagram: (https://www.instagram.com/p/DYe7-CCROVZ/?igsh=MWd4M2JvdDA2NHQ1MA==) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- - **A study of 300K sponsored posts** found repeat creator partnerships crush one-off influencer campaigns… **Yet 63% of brand deals** are still one-and-done sponsorships chasing short-term reach. Repeat partnerships are the most effective creator campaigns, and YouTube leads the way: (https://www.tubefilter.com/2026/05/19/influencer-marketing-factory-brand-deals-report-2026/) __________ **More brand news and views:** * **Brands are pouring huge paid budgets** behind [influencer posts to guarantee reach and sales](https://digiday.com/media-buying/influencer-boost-budgets-are-throwing-gas-on-social-video-spending-fire/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Success isn't a given… AI is the most consequential technology of our lifetimes. The companies that lead the way will define the next generation."“ — – **Mark Zuckerberg** [explains the context](https://news.sky.com/story/zuckerberg-warns-success-isnt-a-given-as-10-of-meta-workforce-laid-off-13546464) behind this week’s Meta layoffs in an internal memo __________ **Also quoted this week:** _“Finally, we want to say again that we're grateful for your contributions. Your impact at Meta has been an important part of our story.”_ **- Meta **[signs off its email](https://www.businessinsider.com/read-meta-layoff-email-employees-2026-5) laying off thousands of staff this week. So that’s alright then. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- A new study found **YouTube** pushes men and women into **completely different political content loops**. * Male users were fed more crime, immigration, law enforcement and polarising political videos * Female users saw broader, softer content around culture, lifestyle and international affairs Researchers found male users were trapped in tighter political echo chambers with more repetitive recommendations. YouTube may be building different political realities for men and women: (https://www.fastcompany.com/91544185/youtube-may-be-building-different-political-realities-for-men-and-women) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **X is now paying** for [App Store ads mocking Threads](https://www.socialmediatoday.com/news/x-tells-app-store-users-its-better-than-threads/820804/) 🤣 When users search the App Store for Threads, X’s listing shows an image claiming its _“Better than Threads”_ X is literally buying ads aimed at people trying to install Meta’s rival app. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4bc812a8-99b4-4f4a-9273-3f7024675088/X_App_Store.jpg?t=1779375752) Follow image link: (https://www.socialmediatoday.com/news/x-tells-app-store-users-its-better-than-threads/820804/) Caption: __________ **More WTF this week:** * **Meta and Google get data** from the app [your boss uses to track you ](https://www.theverge.com/policy/935299/bossware-employer-surveillance)😱 * **AI slop farms are churning out **[anti-AI data centre memes on Facebook](https://www.fastcompany.com/91544842/ai-slop-facebook-content-pages-anti-data-center-memes) * **An “AI-powered” law firm** is facing sanctions over [fake AI-generated court citations](https://arstechnica.com/tech-policy/2026/05/legal-fail-dont-use-ai-to-sue-facebook-users-for-calling-you-a-bad-date/). The case involved a man trying to force Meta to remove a critical Facebook post. * **Hinge is now giving users a literal “good dater” badge** based on [how you behave inside the app](https://mashable.com/article/what-are-hinge-heartbeats-signal-feature) * **LinkedIn users are still tricking recruiters** with [dumb AI prompts in their profiles](https://www.ubergizmo.com/2026/05/linkedin-user-uses-hidden-prompt/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Elon Musk not following through on a promise?** Who would have thought… **X has failed** to pay staff the $420 it promised for giving their tax returns to Grok. Musk’s xAI Fails to Pay Staff $420 for Giving Their Tax Returns to Grok: (https://www.bloomberg.com/news/articles/2026-05-18/musk-s-xai-promised-staff-420-for-their-tax-returns-hasn-t-paid) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- How to get more views on** TikTok **in 2026? **Sprout Social **has published this useful guide for how to make the most of the algorithm… How to get more views on TikTok: Master signals to win loyal followers: (https://sproutsocial.com/insights/how-to-get-more-views-on-tiktok/) __________ **Also this week:** * **How to build a strong Instagram** [community in 2026](https://later.com/blog/instagram-community/) * **DMing people on Instagram** does [NOT help with reach](https://www.threads.com/@mosseri/post/DYX3oNcAO4r?xmt=AQG0n57GjIO6QHc4chCXev6AD1fm7_D56UzsfHG_0iapKUJ9DrHTjvr7dzUxkhfpQ2UJgpdj&slof=1) * **Facebook ads targeting:** [The complete guide for 2026](https://blog.hootsuite.com/facebook-ad-targeting/), courtesy of Hootsuite * **The 21 best** [social media marketing tools](https://buffer.com/resources/social-media-marketing-tools/) to try in 2026, according to Buffer * **Pinterest** says you should start [planning ads for Christmas](https://www.socialmediatoday.com/news/pinterest-wants-brands-to-start-thinking-about-christmas/820547/) now. It says users plan purchases weeks or months before spending — giving early advertisers an edge -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**125%**“ — – **The year-on-year increase** in [brand deal rates](https://www.threads.com/@mattnavarra/post/DYkCkfGCpbO?xmt=AQG0mVBRh11OVgMnJZRD4fiIKL-ZwH8otTUqCqJA_UKfeNe23J0fMYBStW66ryEUebzIHRa4&slof=1) for TikTok ‘microcreators’ with 15k to 50k followers, while macro and mega creator rates were down 29% and 18% respectively __________ **More social stats:** * **DISCOVERY:** [67% of consumers](https://www.threads.com/@mattnavarra/post/DYjizdPCi50?xmt=AQG0g9COxf3W7bNXMOXdxXy4PY1TlStjA16a1AA69Q8L-dEgMOwoyQpMcsxuKQWGk7JbVXwa&slof=1) now use TikTok Shop to discover products — ahead of Amazon and YouTube * **LOOKING GOOD: **Beauty is now TikTok Shop’s fastest-growing category, [up 84% YoY](https://www.threads.com/@mattnavarra/post/DYXQmrrClsv?xmt=AQG0vFXeAVD7zAP--kCawQI5YPL16WkpxZhWe5RHb4q5IHPX0awgErXxse0ZtgoBYGVQ9MLr&slof=1) * **KEEP GOING: **YouTube dominates long-term creator relationships, with [nearly 20%](https://www.threads.com/@mattnavarra/post/DYjiYxyCtQb?xmt=AQG0TLhwSLoDSHkVmWHOLsPuilGkaLEkO6UAuU5lVOOyEux9cDD8EaYZHXYDNZBlvBsf7CI&slof=1) of branded posts tied to ambassadorships * **CREATING DEMAND: **Creator influence is driving sales hard: [70% of users](https://www.threads.com/@mattnavarra/post/DYji0syikfD?xmt=AQG0ZI4LN_iVuhduL-HS7UTLpbDKHmraMe0mkK6Pxdzo202EkzJm2RVUb12FsIJZi-1yZBdl&slof=1) bought creator-recommended products -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- How **TikTok Shop** [dominates product discovery](https://www.threads.com/@mattnavarra/post/DYopx_nis-4?xmt=AQG0Ul6FMpj0kVhe-FNw4JoRl6iM7YUpMa-6wTM2Vc-onhdYuAke1LWjKzoeBXSadrCWH-8&slof=1) for Gen-Z in 2026: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ae4968d-19ab-4534-8706-e41335747a69/IMG_0313.jpeg?t=1779447705) Follow image link: (https://www.threads.com/@mattnavarra/post/DYopx_nis-4?xmt=AQG0Ul6FMpj0kVhe-FNw4JoRl6iM7YUpMa-6wTM2Vc-onhdYuAke1LWjKzoeBXSadrCWH-8&slof=1) Caption: __________ **Also charted this week:** * **TIME FOR SOCIAL: **Social media app average session durations, [charted](https://www.threads.com/@mattnavarra/post/DYoqcZSihoh?xmt=AQG03BqfogYCFuDFNkB90O5p8CXaqQbcXtzCaSHCMEHwOMepXVJL_Afh8DColRxdHCAZssuJ&slof=1) * **AD KINGS: **YouTube [advertising reach](https://www.threads.com/@mattnavarra/post/DYoqbLxigxO?xmt=AQG0wB0kEpmRSQyT-5_eM5NhLQ4k2duGZhhonqZeZ-r5hdFzpQXtMLG4VMg6yoV05aeoxI9V&slof=1) by country -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Anti-immigration AI videos traced to overseas fakers, BBC finds: (https://www.bbc.co.uk/news/articles/ckgpyn30dp3o?app-referrer=deep-link) __________ **Also spotted this week…** * **Google, Meta, and TikTok** are facing EU complaints over alleged failures to stop scam ads. [[Mashable](https://mashable.com/tech/google-meta-tiktok-face-financial-scam-complaints-in-eu)] * **Meta, TikTok, Snap, and YouTube** have all settled social media addiction case with a US school district. [[BBC News](https://www.bbc.co.uk/news/articles/cgepze483pqo)] * **The US FTC can now fine platform**s over nonconsensual AI deepfakes under the Take It Down Act. [[Gizmodo](https://gizmodo.com/ftcs-strict-anti-deepfake-rule-kicks-in-today-heres-what-that-means-for-grok-2000759607)] * **UK campaigners** want unsafe social apps restricted for under-16s — not a blanket social media ban. [[The Guardian](https://www.theguardian.com/technology/2026/may/20/limit-social-media-ban-under-16s-unsafe-apps-starmer?CMP=Share_iOSApp_Other)] * **UK police chiefs** say under-16s should be blocked from social media apps with “high-risk” features. [[LINK](https://www.bbc.co.uk/news/articles/c4gv0qg2levo)] * **Meta, Snap, and Roblox** have agreed to tougher anti-grooming protections from Ofcom in the UK. [[Engadget](https://www.engadget.com/2178368/meta-snap-roblox-ofcom-uk-child-safety-pledge/)] * **Brazil has introduced** tougher rules force platforms to act faster against illegal and harmful content. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-05-20/brazilian-president-moves-to-tighten-rules-on-big-tech-social-media-content)] * **Malaysia has threatened TikTok **with major fines over content moderation failures. [[TNW](https://thenextweb.com/news/malaysia-mcmc-statutory-demand-tiktok-onsa-section-39)] * **LinkedIn and YouTube** are the mosts-cited platforms by AI chatbots for B2B questions. [[Social Media Today](https://www.socialmediatoday.com/news/report-looks-at-how-linkedin-is-dominating-b2b-queries-in-ai-chatbots/820946/)] * **NYC Mayor Zohran Mamdani** is launching a Twitch series to help reach the public where they already are. [[The Verge](https://www.theverge.com/tech/935191/zohran-mamdani-twitch-talk-to-the-people)] * **TikTok Shop is now open** to all businesses in Ireland, having previously been invited only. [[The Irish Sun](https://www.thesun.ie/money/16961761/tiktok-shop-ireland-all-businesses-creator-boom/)] __________ **New features and tests:** * **Instagram is testing** a new ‘Share a post’ button for Stories. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYYiIP1DAoc?xmt=AQG0rFJy2aBZKswDco7yTfj09t4ZHWUdiDIv-m101bmmaefUXCvgmegA834VgTn6C9R5Hgch&slof=1)] * **Instagram is testing **a new UX for the Story composer, which can be enabled with a long press on a photo. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYcdXbKjFpT?xmt=AQG0Vmjim41lEu1Tzc3CiWgvxDKRdUWkpETulbBePkp9t4H7iSS6phjh0hHLsVV93OgR0WKR&slof=1)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- This is a really interesting look at how **RedNote** (briefly popular in the West when a **TikTok** ban loomed in the US) is a serious **Instagram** rival elsewhere in the world. The Chinese App That Puts Instagram to Shame: (https://www.wired.com/story/rednote-beats-instagram-tourism-infrastructure-china/) __________ **Also worth a read:** * **Meta doesn’t know what business it’s in** and [the data shows it](https://www.searchenginejournal.com/meta-doesnt-know-what-business-its-in-the-traffic-data-shows-it/574375/) * **Creator content made the main stage** at TV's 'upfront' pitches — [and not just for YouTube](https://www.cnbc.com/2026/05/16/tv-upfronts-creator-content-youtube-fox-wbd.html) * **The internet’s viral culture **is being [manufactured by video clippers](https://www.vulture.com/article/social-media-feeds-chaotic-good-projects-clipping.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Elon Musk **might have lost his lawsuit against **OpenAI**, but at least it uncovered some fun details for the rest of us… One piece of evidence the jury didn’t get to see was a trophy OpenAI employees made to mock Elon Musk. Oh Elon, ya jackass! Behold, the Elon Musk jackass trophy: (https://www.theverge.com/ai-artificial-intelligence/930893/elon-musk-sam-altman-trial-ai-safety-jackass-statue) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that award-winning note, it’s time to wrap up this week’s Geekout. I’m heading off to check if LinkedIn’s crisis comms team is in meltdown And whether LinkedIn has started its PR apology tour yet. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/facebook-forum-app-reddit-spotify-disco-ball-icon-linkedin-ai-non-consensual-moderation

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/490fa447-b4d1-46ca-8ab4-b8095898b1e7/Geekout_220526.jpg?t=1779453028) Caption: -------------------- **Become a Geekout Sponsor…** Geekout is read by 30K social media pros** ** 65% open rate | x2 Ad CTR vs. industry average **Book an Ad in Geekout** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** 👇 Tap here 👇 **Read Online** (https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads facebook-forum-app-reddit-spotify-disco-ball-icon-linkedIn-ai-non-consensual-moderation) -------------------- ## **Hello, geeks!** Another week. Another new Meta app. 📱 This time it’s Zuck’s attempt to take on **Reddit** with a Facebook Groups focused app called ‘[**Forum**](https://x.com/MattNavarra/status/2057606654594560495)**’**. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c706e793-0c90-47ab-bb0b-4f4666664cc9/Facebook_Forum_App.jpg?t=1779448453) Follow image link: (https://x.com/MattNavarra/status/2057606654594560495?s=20) Caption: - [Meta quietly launched the app](https://www.engadget.com/2179165/meta-forum-groups-app/) yesterday (21 May) in the US on iOS only. I downloaded it last night and [shared a screen recording](https://x.com/MattNavarra/status/2057606654594560495?s=20) of me playing with the app for the first time. If you’re thinking “hang on…. didn’t we do this already?,” you’re not imagining it. Facebook launched a standalone app for Groups [back in 2014](https://about.fb.com/news/2014/11/introducing-the-facebook-groups-app/). Meta stopped updating the app in 2016, and it was eventually [shutdown a year later](https://mashable.com/article/why-facebook-killed-groups-app), with Meta saying at the time _“we've found that we can do more with and for the community by investing in the main Facebook app”_ Since then, Meta has spent years watching Reddit become one of the last major places online where people still go for real opinions, recommendations and niche expertise from actual humans Meanwhile, Facebook’s main feed has become overloaded with AI slop, engagement bait, algorithmic junk. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9d84603-bc3f-483c-91fe-ae158d1123f7/Facebook_Forum_Ask_Feature.jpg?t=1779448783) Follow image link: (https://www.threads.com/@mattnavarra/post/DYnoi43ira0?xmt=AQG0lOcZToazR-qmdFiC2XvMcaZJcbcPZIdOD9ZawPqEeg) Caption: - What’s interesting about Meta new Forum app is that it isn’t really copying Reddit’s design. It’s copying Reddit’s utility. But will it end up in the Meta’s experimental app graveyard, or is Meta’s tactic of cloning rival apps and applying a Zuck wrapper about to work yet again? - **👉 Read my analysis** of Meta’s latest experimental app ‘Forum,’ later in this week’s Geekout. __________ ##### LinkedIn thinks I’m a creep. WTAF - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4a42ab4-aa91-403c-a6ce-3b52c7bedb89/linkedinwarning-ezgif.com-png-to-jpg-converter.jpg?t=1779446016) Caption: - Thousands of users — myself included — [received warnings overnight](https://www.linkedin.com/posts/mattnavarra_linkedin-sent-you-a-warning-about-posting-activity-7463519385132052482-XWY0) accusing them of posting "Nonconsensual Intimate Imagery." - The warnings appear to be the result of a widespread automated moderation failure, with the system flagging completely benign content across the platform indiscriminately. A quick search of LinkedIn reveals the scale of the mistake, with a large number of users [posting about the screw-up](https://www.linkedin.com/search/results/content/?keywords=linkedin%20non%20consensual%20&origin=SWITCH_SEARCH_VERTICAL) on the platform in the past 24 hours. Some LinkedIn users have seen their email inbox spammed with multiple content takedown warnings. One user, LinkedIn expert Richard Van Der Blom, has been hit with [50+ content moderation warning emails](https://www.linkedin.com/posts/richardvanderblom_hey-linkedin-are-you-trying-to-tell-me-something-share-7463465615538728962-GFzK) about different posts, accusing him of being a spammer, scammer, and a creep. My personal violation: this post from four years ago featuring a Washington Post article about Facebook's algorithm! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f188b783-3315-449a-8e85-456cecd583f2/LinkedInpost-ezgif.com-png-to-jpg-converter.jpg?t=1779445986) Caption: - If you zoom in, you can see some serious XXX hugging going on… 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cc901900-58f8-45dd-ab05-15a7e7aa5ed6/image.png?t=1779446096) Caption: - Beyond the obvious absurdity of the warning, "Nonconsensual Intimate Imagery" is not a minor content policy breach category — it's the platform's label for non-consensual sexual images. Wrongly applying that label to marketing posts and news articles is a serious moderation failure, not a footnote. LinkedIn will almost certainly issue a statement, fix the glitch, and try to move on. Whether they acknowledge the severity of what their systems just accused thousands of professionals of doing is a different question. - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta quietly released a new Reddit-like app called Forum : (https://www.engadget.com/2179165/meta-forum-groups-app/) 2. **Meta starts cutting 8,000 jobs **and shifting 7,000 more roles to new AI teams [[TERMINATING](https://archive.is/o4cOx)] 3. **LinkedIn says it will limit the reach** of posts it thinks are AI-generated posts [[SHADOW-BANNING](https://www.socialmediatoday.com/news/linkedin-wants-to-limit-the-reach-of-ai-generated-content/820935/)] 4. **US Surgeon General warns excessive screen use** is damaging kids and teens [[BRAIN-ROTTING](https://edition.cnn.com/2026/05/20/health/surgeon-general-advisory-screen-time-wellness/)] 5. **LinkedIn glitch falsely accuses users** of posting non-consensual sexual imagery [[ALARMING](https://www.linkedin.com/posts/mattnavarra_linkedin-sent-you-a-warning-about-posting-share-7463519383936602112-nXa7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta has Reddit envy** Facebook's got a new, secret app called Forum: (https://mashable.com/tech/facebook-forum-app) It’s always good to get a Geekout scoop! Last night I discovered that Facebook had quietly launched a new app called Forum… …and it looks a LOT like Meta trying to build its own Reddit. Meta has spent years watching Reddit become one of the last major places online where people still go for real opinions, recommendations and niche expertise from actual humans. Meanwhile Facebook’s main feed has become overloaded with AI slop, engagement bait, and algorithmic junk. But Meta isn’t really copying Reddit’s design, it’s copying its utility People increasingly search things like: _“best running shoes reddit”_; _“moving to london reddit”_, or _“adhd medication reddit”. _And as AI begins to become a default search interface (Google is [completely removing](https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/) traditional blue links over the coming months), Reddit is [frequently cited in AI responses](https://searchengineland.com/reddits-ai-search-influence-goes-beyond-training-data-478235) to questions. Reddit is so successful because people trust messy human conversations more than SEO spam or influencer content. That’s what the “Ask” feature inside Forum (which isn’t yet available worldwide) is trying to replicate. Ask a question once, pull answers and opinions from loads of communities, then let AI summarise the useful bits for you. It’s basically turning Facebook Groups into an AI-powered answer engine. As much as I mocked Meta for its standalone Instants app last week, making Forum a standalone app is an important part of the strategy here. Facebook Groups are already massive, but they’re buried inside an app trying to do everything at once: Marketplace, dating, memes, politics, Reels, events, AI features, local groups, news, birthdays, random viral garbage. Meta knows communities are one of the few genuinely sticky parts of Facebook left. Splitting Forum out gives those communities their own cleaner identity and experience — separate from the baggage of the main Facebook app. It also lets Meta position Forum differently: less a “social network” and more a “community knowledge platform.” And the timing isn’t accidental either. AI search is exploding, Reddit is booming, Google Search is getting flooded with AI summaries, and platforms are realising people increasingly want answers from humans — not content farms. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/302a1dad-23d0-4d31-82a5-fedd690c3533/e5661546-50d5-4dc2-8042-493871866f11-ezgif.com-png-to-jpg-converter.jpg?t=1779450655) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYo4L8jibN3?xmt=AQG0XC8mIwiNreTKp4Tb87_jY35osBPgnrlOXrdqZIN8roncHzcBsfEhq4CmUK5s44bdnaWs&slof=1) Caption: Facebook Notes renamed Status | Credit @jonahmanzano * **Facebook **is renaming Notes to [Status](https://www.threads.com/@jonahmanzano/post/DYo4L8jibN3?xmt=AQG0XC8mIwiNreTKp4Tb87_jY35osBPgnrlOXrdqZIN8roncHzcBsfEhq4CmUK5s44bdnaWs&slof=1)!… with a refreshed UI that lets you attach a photo, location, emojis, and music * **Mark Zuckerberg** says **Meta** [doesn’t expect more](https://www.ft.com/content/ef46bd8f-51ee-4c06-b5ab-1de23114f81a?shareType=nongift) “company-wide layoffs” this year after cutting 8,000 jobs (leaving wiggle room for more focused cuts) * **Texas** is suing **Meta** and** WhatsApp** over [claims](https://news.bloomberglaw.com/privacy-and-data-security/meta-whatsapp-sued-over-privacy-protections-by-texas) the app falsely markets messages as fully private * **Meta** Ray-Ban glasses have new [assistive features](https://www.socialmediatoday.com/news/meta-highlights-ai-glasses-functions-for-users-with-disabilities/820550/), helping blind users understand their surroundings, enable hands-free use of Meta apps, and contact customer support reps * **Meta** is offering rival AI chatbots access to WhatsApp in the EU for free, up to a certain limit [before fees kick in](https://qz.com/meta-whatsapp-rival-ai-chatbots-free-access-europe-052026#). Regulators might not like this solution to antitrust concerns * **Meta**’s Oversight Board is [investigating](https://www.engadget.com/2178551/meta-oversight-board-will-examine-deefake-video-of-a-uk-politician-facebook-left-online/) a deepfake video of a UK politician the company left online * **Meta **has introduced [event creation support](https://www.threads.com/@theahmedghanem/post/DYoxSjDDM4v?xmt=AQG0Pzq9cZEyrYg9r-N7qSbGyQqk9bIaCzodgJZGcKZHLhpO54gnJBmHbkYUB3p_Z3SGZ9HU&slof=1) in Meta Business Suite on desktop * **Facebook** is testing a new ‘[Scam Protection Center](https://www.threads.com/@theahmedghanem/post/DYo4IrHDMwj?xmt=AQG0jPl1PHsPsUe6XlPalF6He8dR670di-9fa5cUX5VtLrz4SNZ0-YWOd80msii8cNqqEQI&slof=1)’ * **Facebook** has added the ability to [label a profile](https://www.threads.com/@jonahmanzano/post/DYmCha0Cdwb?xmt=AQG04fjofBgEhCFzKe4ymo8CrHEpknNfyjGbL_tL1akOE1vxYVYECW_eZuOp1gaAxCHj0_Ma&slof=1) as an AI Creator * **Facebook** now lets creators upload [custom stickers](https://www.threads.com/@jonahmanzano/post/DYmHN_NiWO4?xmt=AQG0hRQb5FJATqte9QBPdGyh3Bn7WUaUTckF-cOO0J6UBIq2BL0Rp4opKbVLlXXQjAeBFns&slof=1) only for subscribers **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/993f8c4f-565b-47f4-8397-d71a80fc7334/Screenshot_2026-05-22_at_12.31.44.png?t=1779449575) Follow image link: (https://www.threads.com/@martijncales/post/DYlycheDdkE?xmt=AQG0MSvRrpPIZ9cbhgmrhIqe7TgtRMWxvsOqn-hyy1tThlSwkMvcBcxChg8oBPh_AMNGKHA_&slof=1) Caption: Instagram custom fonts for bio | Credit @martinjcales * **Instagram** is testing [custom fonts](https://www.threads.com/@martijncales/post/DYlycheDdkE?xmt=AQG0MSvRrpPIZ9cbhgmrhIqe7TgtRMWxvsOqn-hyy1tThlSwkMvcBcxChg8oBPh_AMNGKHA_&slof=1) for profile descriptions as part of a paid subscription * **Instagram **has been spotted offering [games inside Avatar Stickers](https://www.threads.com/@jonahmanzano/post/DYo-REMCTfy?xmt=AQG0kuWrYN8OhiPYi0jNZ_fm6BBPkQya9HHA8Ns6hZsiB-ygmiCHyFnjf9QUX6TcUKsnXvI8&slof=1) * **Instagram** is finally rolling out the ability to [edit Stories](https://www.threads.com/@mattnavarra/post/DYXebTDCglU?xmt=AQG0wOtmsk7Mtgw5ZJr3xV6b5oA1Gak0ALXQ7HcQRzpRWl53Xpn2du7X86hpTuE3yJ09aG4H&slof=1) after publishing * **Instagram** is testing on iOS a new [‘Photostrip’ sticker](https://www.threads.com/@oncescuradu/post/DYkBx0AjJnw?xmt=AQG0R-swCzT2VgdneA4XJYpPZMRFmBT6m2Ugyi4QnJ8K266go0zppns1El6e_gkbi0bQ-dA&slof=1) for Instagram Stories with three variations * **Instagram** is testing a new viewing experience for carousel posts, with the [progress tabs at the bottom](https://www.threads.com/@oncescuradu/post/DYZ6CYjjATT?xmt=AQG0Y8K6qejhIgS_r0KgGSTQ3yBtYAXnmysB_KWf5GJ5msZvhHNjflqlDQpc2vkmZllMxGg&slof=1) like the Stories test I saw last week * **Instagram** is testing an [improved Insights interface](https://www.threads.com/@theahmedghanem/post/DYjZfzcDAPg?xmt=AQG0lprKcLipl9knjoUlFcHXbrP1q7VkenbgoR6M52r3l76EowY8hIbzHiB2W926Hj8N1bk&slof=1) * **Instagram **has been spotted offering the [Nearby feed](https://www.threads.com/@oncescuradu/post/DYhV0IojLnw?xmt=AQG0H9JtetpIJSrmubs9HnqtqWrgDwsk-jiPAgjbKdMu7IBNaf5XYn7XpyQbtQCCohLWNNmI&slof=1) for Stories again * **Instagram** now lets you [share Reels replies on Threads](https://www.threads.com/@oncescuradu/post/DYcQHyVjOoQ?xmt=AQG0k7SmNgfXayJbflhEF0pV2iCjiUlovH6CbnhLbM1IaaHQ41hHKG1xbIf1_Og_RUlMmTqo&slof=1) * **Instagram** added a new ‘[Turn on collab editing](https://www.threads.com/@oncescuradu/post/DYjzsuiDHnH?xmt=AQG0S1Wpi18Bs3FwGoK0v6LcsBjjhwoWqXiST8WTqXCVXBrEPlvGqdEQ9q8iJL7yiwM3H2TZ&slof=1)’ feature on iOS * **Instagram** has added the ability to [share links](https://www.threads.com/@jonahmanzano/post/DYkHDIkif3n?xmt=AQG0_UnXxoIYxczNMBIuyfPonHYIFSyKmuSpOxEsjP4Fq3bFZqCe7lcRo5Mvwi9M8Mpy40n1&slof=1) during live sessions * **Instagram** is testing a new [filter for the Followers tab](https://www.threads.com/@theahmedghanem/post/DYo5l64jCyl?xmt=AQG0dZOUlHdU5a4cY2gBsdMgAIqtp0UPoeaP0CKQiz_MqTdjc-tTCqQGvZBlT__N-8wcdwk&slof=1), allowing users to sort followers by default order or by follow date * **Instagram **is testing a new way to [view post captions](https://www.threads.com/@theahmedghanem/post/DYo3JeNDN6L?xmt=AQG0HwGjH8u6qJ2T9ads4dQ0kvmUlucJU_3vYD5zeYCBRQgHyDe__29GrXDthOuAR4xeZcIA&slof=1) * **Instagram** is testing a new [pill-shaped box](https://www.threads.com/@oncescuradu/post/DYhWNgWjP5B?xmt=AQG0Lx1IwOsP9dQCfWYl-PqBEAb99bskOBkH3PbQUKXqARaN-g4bjDa9nC4_OFcNtJVOh5vZ&slof=1) that displays for the song added in a reel the album cover, the name and the length **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/09911db1-cc76-408b-a152-15a2f836e94c/Screenshot_2026-05-22_at_12.36.58.png?t=1779449836) Follow image link: (https://www.threads.com/@yassermasood/post/DYcvJ_WDqMS?xmt=AQG0tqDdBlXikI1uKaBQz4eYxTyyVH4RfKs-9bOwwhR_sW6YsQBD_0rUnPfOSYmh7ZhOheK1&slof=1) Caption: Threads public view count | @yassermasood * **Threads **appears to have [cut the threshold](https://www.threads.com/@yassermasood/post/DYcvJ_WDqMS?xmt=AQG0tqDdBlXikI1uKaBQz4eYxTyyVH4RfKs-9bOwwhR_sW6YsQBD_0rUnPfOSYmh7ZhOheK1&slof=1) before your post view count is visible on your profile (10K > 1K views) * **Threads** is adding third-party [brand safety block lists](https://www.facebook.com/business/news/brandsafety) for ads * **Threads** has been spotted offering a ‘[Share to LinkedIn](https://www.threads.com/@oncescuradu/post/DYceNAMDEBB?xmt=AQG0iAE0ZOqOvdk_rll8cEpk-MjG7qu5VDxx-EobTNpkEQ-Q5YlqrtVbOPienR-wLRoPRna3&slof=1)’ option * **Threads** group chats now support [up to 100 people](https://www.threads.com/@conno_r/post/DYiVsaSD_jY?xmt=AQG0qbxIyN451dKxhEfniriDYlYnHFAoC31LuZoabb0-LLH8WIQuoYZ2RfcIDzaIof5f7ZiU&slof=1) * **Threads** has added [event reminders](https://www.threads.com/@oncescuradu/post/DYlDJ0iDGj-?xmt=AQG0zpo8K5f4tEQuItBZHdb-4cvUdxqpTUlAxC5Ryp0YmcmnFH8rIZqR-zCDIgLaFRZzehI&slof=1) for NBA games * **Threads** has added a link to [more posts from a community](https://www.threads.com/@oncescuradu/post/DYfFoesDCZ7?xmt=AQG0DhwZDWWN2F6kNobGl0yD67MZ5-IhPpBjJ0h6ArcqT9aRtW9u3bpfAPGMjRLoqTGUICsA&slof=1) when you view a relevant post **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/65c384df-2ae2-4cc5-b8db-f22a7dae70e1/image.png?t=1779450406) Follow image link: (https://www.threads.com/@sportbible/post/DYj4RLnDOxd?xmt=AQG0gY0V8QiIdXCN5o-Iisd0sSy4mRsSeffJtcTnV8Tn3X3ZZNqBfIPuxelule9Xx8-jtOQ&slof=1) Caption: WhatsApp turns Red for Arsenal F.C | Credit: X * **WhatsApp**’s is [maxing out its sponsorship of Arsenal F.C](https://www.threads.com/@sportbible/post/DYj4RLnDOxd?xmt=AQG0gY0V8QiIdXCN5o-Iisd0sSy4mRsSeffJtcTnV8Tn3X3ZZNqBfIPuxelule9Xx8-jtOQ&slof=1) by changing its logo to red (a nod to the club becoming Premier League champions… Get in!) * **WhatsApp** is testing the ability to [share status updates](https://www.threads.com/@wabetainfo/post/DYdYilhiAqn?xmt=AQG0oeRwiz7lO8oddUkTFYtFfFVV-O3jjV9UdlA8lRLUXd9BidVtdLeJf70o7hyHTlXHFUdP&slof=1) only with close attends and custom audiences * **WhatsApp** now lets you [mute ‘@all’ notifications](https://www.threads.com/@theahmedghanem/post/DYmyrB8jF7P?xmt=AQG0QQH9xysBr6_8sLBq5fNZTw9EvOcT_dDlRrHGPIZ4HN1imq9BxgxCmYC20uHYAcaquO4&slof=1) * **WhatsApp** is working on the ability to see a list of which of your contacts are [currently or recently online](https://wabetainfo.com/whatsapp-beta-for-ios-26-20-10-70-whats-new/) * **WhatsApp** is testing a redesign of the [chat lists interface](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-2-whats-new/) * **WhatsApp** is rolling out a feature that [limits free business broadcasts](https://wabetainfo.com/whatsapp-for-ios-26-19-77-whats-new/) through message credits * **WhatsApp** is rolling out a [redesigned media share sheet](https://www.macrumors.com/2026/05/19/whatsapp-redesigned-media-share-sheet-ios/) on iOS that keeps chats visible while sharing photos * **WhatsApp **is testing a feature that adds a [contact grid](https://wabetainfo.com/whatsapp-for-ios-26-19-76-whats-new/) to the forward picker screen * **WhatsApp **is working on a feature to [manage storage](https://wabetainfo.com/whatsapp-beta-for-android-2-26-20-6-whats-new/) for status updates **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82dc0dee-ea44-4e9f-9292-e5611d7ff36f/image.png?t=1779451120) Caption: X’s AI-powered Creator Connect platform * **X** is launching [Creator Connect](https://www.hollywoodreporter.com/business/digital/x-creator-push-advertising-new-product-brands-1236597139/) — an AI-powered system matching brands with creators based on audience, trends and campaign goals … **X** is also launching [Trend Genius](https://www.hollywoodreporter.com/business/digital/x-creator-push-advertising-new-product-brands-1236597139/), a new tool that serves brands different creative assets based on real-time conversation spikes * **Elon Musk **[lost his lawsuit](https://www.wired.com/story/musk-v-altman-jury-verdict/) against Sam Altman and OpenAI in court. Jurors killed the case in under 2 hours after ruling he waited too long to sue * **X** now [limits free users](https://www.threads.com/@mattnavarra/post/DYhIyKLCqCf?xmt=AQG0thC2bmVRJ_bOwoflMp2T0J5dRg76yXzQ-GA2ed7EGR4xrx87tmB7G2atrFw1exh6755O&slof=1) to 50 posts and 200 replies a day unless they pay! 🙄, that’s down from 2,400 posts a day * **X** now shows how many of your followers were actually [active in the last 24 hours](https://www.socialmediatoday.com/news/x-launches-display-of-active-followers-to-contextualize-performance-data/820664/) * **X** has agreed to [tougher moderation](https://www.theverge.com/tech/931147/x-illegal-hate-terror-content-ofcom-commitments) in the UK after pressure from regulator Ofcom. It will block access to banned terror groups and speed up hate and terror content reviews * **X** has been [fined $650,000](https://www.theguardian.com/technology/2026/may/21/elon-musk-x-fined-failing-to-comply-child-safety-order-australia-ntwnfb?CMP=Share_iOSApp_Other) after failing to comply with Australian child safety notice. It couldn’t explain how it handled child abuse material * **X** is fighting [Andrew Tate’s attempt](https://www.theverge.com/policy/931084/andrew-tate-x-anonymous-elon-musk-defamation) to unmask his critics * **X** has a new [pitch to advertisers](https://digiday.com/marketing/pitch-deck-x-leans-on-ai-and-performance-in-a-bid-to-win-ad-dollars/): AI-powered ads, creators and performance results * **X** is rolling out a new [quote post picker](https://www.threads.com/@jonahmanzano/post/DYX9R1NEzyW?xmt=AQG0GSOzBt5R1EORetCNiCYQP3vfnADIiRckyD02e54m12aXtm4hoE3rpG2u8SdOQOcywsmR&slof=1) for Bookmarks, Likes and Your Posts **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f6cef4d-7703-4c9f-8f8b-a92c4dcbf46e/image.png?t=1779451285) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYmlW6lid4Y?xmt=AQG0dE-eAwGLwqddZ_EndZ8ZSTbMufIxIDJHzIHtm1w6sDWmRf5SoQbttq0Idy0Ul-ndcf4&slof=1) Caption: TikTok’s ‘AI Alive’ feature for stickers | Credit: @jonahmanzano * **TikTok** is testing ‘[AI Alive](https://www.threads.com/@jonahmanzano/post/DYmlW6lid4Y?xmt=AQG0dE-eAwGLwqddZ_EndZ8ZSTbMufIxIDJHzIHtm1w6sDWmRf5SoQbttq0Idy0Ul-ndcf4&slof=1)’ for DM stickers, letting users add AI motion effects before sending * **TikTok **is testing the ability to [request verification](https://www.threads.com/@theahmedghanem/post/DYo5RCGjFM2?xmt=AQG0RmTBvNkx-b14Vez5BWFcMT_0hb6XpA5iyj-B-Pqb6xhCPq3gmox0ytXzJIZ2vxfBZJQk&slof=1) directly from the account settings * **TikTok **is rolling out [Premium Playlists](https://www.threads.com/@jonahmanzano/post/DYXRcQvicJ5?xmt=AQG0A_lm3OGqT5m8M2zy0qz0i9BNOoJWbVFX3zsJmZ_q9DJEqoERSq78u0MUQ_eROMgNuDwD&slof=1) so creators can curate exclusive subscriber-only videos into playlists * **TikTok **is rolling out the ‘[Manage keywords](https://www.threads.com/@oncescuradu/post/DYX_4UlDMwW?xmt=AQG0xBcptBL1JUIjI7X-9PG-4mJPl3Nye15RRlk5qnEdpKoH6UpQCdcVTztyPS4AicE8lQE&slof=1)’ feature for clips to more users * **TikTok** has launched a new ‘[Behind The Breakthrough](https://newsroom.tiktok.com/tiktok-launches-behind-the-breakthrough-with-sienna-spiro?lang=en)’ campaign spotlighting rising stars, starting with Sienna Spiro and her hit ‘Die On This Hill’ * **TikTok** is launching a new ‘LIVE Premiere’ series, starting with [Paul McCartney](https://newsroom.tiktok.com/tiktok-announces-very-special-live-premiere-event-with-paul-mccartney?lang=en) * **YouTube** has added [chapters and title cards](https://www.socialmediatoday.com/news/youtube-adds-chapters-and-title-cards-for-ctv-viewers/820441/) in its TV app * **YouTube** is giving ordinary users celebrity-level [deepfake protection](https://www.theverge.com/news/931884/youtube-likeness-detection-ai-deepfake-expansion-all-adults) * **YouTube** is testing [removing](https://9to5google.com/2026/05/18/youtube-removes-subscription-tab-new-test-mobile/) the dedicated Subscriptions tab from the bottom nav bar, moving it to a harder-to-reach, swipeable menu * **YouTube** has done a deal to stream upcoming [Emmies awards ceremonies](https://deadline.com/2026/05/emmys-news-documentary-sports-youtube-1236916144/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aab61a41-5484-4da5-8682-7e7558b56e89/LinkedIn_video_feed.jpg?t=1779452957) Follow image link: (https://www.linkedin.com/posts/lakshmansom_big-news-were-starting-to-reopen-our-immersive-activity-7460010951585677313-6KhZ) Caption: LinkedIn’s immersive TikTok-style video feed * **LinkedIn** has relaunched its [TikTok-style video feed](https://www.linkedin.com/posts/lakshmansom_big-news-were-starting-to-reopen-our-immersive-activity-7460010951585677313-6KhZ?utm_medium=ios_app&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE&utm_source=social_share_send&utm_campaign=copy_link) in the UK, Canada, and Australia * **LinkedIn **has expanded its partnership with DoubleVerify to improve [ad performance verification](https://www.socialmediatoday.com/news/linkedin-expands-ad-performance-verification/820936/) * **Snap** is reportedly planning to launch its Specs AR glasses later this year for [around $2,500](https://www.uploadvr.com/snap-specs-ar-glasses-reportedly-launch-this-fall-for-2500/) * **Snapchat** is launching [‘Unified Attribution’](https://forbusiness.snapchat.com/blog/announcing-unified-attribution) for app advertisers, combining first-party and third-party data in one place * **Bluesky** says Russia is [hacking user accounts](https://www.nytimes.com/2026/05/21/business/bluesky-russia-hacking-accounts.html?smid=nytcore-ios-share) to spread propaganda * **Discord** is rolling out full, [free end-to-end encryption](https://discord.com/blog/every-voice-and-video-call-on-discord-is-now-end-to-end-encrypted) for all video and voice calls * **Twitch** is opening up [monetisation tools](https://digiday.com/media/twitch-tweaks-monetization-tools-to-try-and-help-smaller-creators-build-a-following/) to all creators as it tries to help smaller streamers grow * **Reddit** now includes a [Liquid Glass design](https://www.threads.com/@jonahmanzano/post/DYk1nZmk1VP?xmt=AQG0irx9dBXztBBhemIAao_g7gSlRU4ABFBKoEmF4gmH1JjuW4_ua-KBKJY0ab5nAIfxjPJc&slof=1) on iOS -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- - **At an AI-obsessed Google I/O **this week, we learned that **YouTube** wants creators to deepfake themselves across the platform 😮 YouTube Will Let Creators Use AI to Insert Themselves Into Other People’s Videos: (https://www.hollywoodreporter.com/business/digital/youtube-worldwide-number-users-use-ai-insert-into-videos-1236601256/) __________ ##### Also spotted this week… * **YouTube **is testing ‘[Ask YouTube](https://techcrunch.com/2026/05/19/ask-youtube-brings-ai-powered-conversational-search-to-video-adds-gemini-omni-to-shorts/)’ — an AI search tool that answers questions using Shorts and long-form videos * **YouTube** is adding new AI, creator, and shopping tools to [Demand Gen campaigns](https://searchengineland.com/google-expands-demand-gen-with-youtube-creator-tools-478111) * **Instagram** is testing AI-generated [custom voice effects](https://www.threads.com/@jonahmanzano/post/DYmgFlgiaWc?xmt=AQG06BXIz_m_EsmvdeZsFHcYDfRZaW5Y7ClIicrYnITBwyNoFcSNUy-dmQ-DjwLvxHB1lrf-&slof=1) in DMs * **X** added new AI [summary, verification, and explanation](https://www.threads.com/@oncescuradu/post/DYj0S30DDzb?xmt=AQG0qyHGbWDSvcgpUhmDacQDNzNCwqcmOaeue0akEJq-wXsZ8OdnHFZhS6xc_SJJ4eS7tpY&slof=1) features for posts * **Meta** is testing a new [‘Business AI’ agent ](https://www.threads.com/@theahmedghanem/post/DYo3pyPjAaV?xmt=AQG0bbAUq47KNi0hmXAdwq_1pS_9z9YYwIacBqVNqEmfMY5KIohxCaq8SgEhpXEVc5L6U_ay&slof=1)in Business Suite, offering more powerful tools to help businesses reduce moderation workload. The update also adds a dedicated inbox tab for messages handled by AI * **Meta** added a new ‘[App connectors](https://www.threads.com/@oncescuradu/post/DYYAU72DFmC?xmt=AQG0BVrYwbCUxT25ukH9rpS4t0AFb1KrirQkMRBX-m8bEP5E-ljVp9NTTi8NLIUz6Qoe0fK-&slof=1)’ feature on Meta AI’s mobile apps * **Meta AI i**nside **WhatsApp** now lets users [import and analyse documents](https://www.threads.com/@jonahmanzano/post/DYncqy8k4dt?xmt=AQG0stYefdyXu4XQXN2KReWziyad6zRcxP4b5_Mhl9s7FmsYPqE1eqP7EydX89mHH1P6XO38&slof=1) * **TikTok** now offers ‘[AI Title Ideas](https://www.threads.com/@oncescuradu/post/DYZ75MvjPas?xmt=AQG07D0RJ79bmoGWIA1AGa9saPLbWR_vkeuAUzFtpWu6xnOgPz5PSYAnL3srXcYPU4fa30pF&slof=1)’ * **TikTok** now lets brands find creators to partner with, using [AI-powered search](https://www.threads.com/@lindseygamble_/post/DYmZTsvgPit?xmt=AQG0rUqgAXOiqmjRJsOX-u-Hnkj-V5FmmQsIL8aKFCEnA_Pac1Fkix-6JdFS0A_qEHivCWs&slof=1) * **LinkedIn** is letting recruiters send AI-written [InMails to candidates](https://www.socialmediatoday.com/news/linkedin-adds-ai-powered-job-outreach/820548/) via Hiring Pro * **LinkedIn **is expanding access to ‘[Crosscheck](https://www.socialmediatoday.com/news/linkedin-expands-access-to-crosscheck-ai/820939/),’ its AI model comparison tool * **Reddit** is using AI to [automate more of its ads platform](https://www.socialmediatoday.com/news/reddit-introduces-updated-options-for-advertisers/820793/), such as targeting, placement,s creative selection, and budget optimisation * **Canva** is now plugged into every major AI chatbot with [new Gemini integration](https://www.fastcompany.com/91545081/canva-gemini-integration) * **CapCut** is integrating Gemini so users can [edit videos inside Googles’ chatbot](https://www.androidauthority.com/capcut-gemini-integration-video-editing-3669725/) * **Tinder** is joining Bumble in a shift towards [AI-powered date matching](https://www.threads.com/@mattnavarra/post/DYm0FPkilaO?xmt=AQG0ZzWjQbejGfpUFS0ynZH9Qc1DtAg3fpzaXuTxXPW1uPfrn6xHCs6yAiNPBNKvY5FmgWPx&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **BBC News** about UK regulator [Ofcom’s latest strike](https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) against social platforms. Regulators are shifting from enforcing content moderation, to probing the whole content recommendation algorithm… TikTok and YouTube 'not safe enough' for kids, says Ofcom report: (https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84c9b879-9361-441f-9a5c-69ac8fc23bd0/BBC_News_Quote_Card_-_AI_Edit.jpg?t=1779380489) Follow image link: (https://www.bbc.co.uk/news/articles/cn0pky4zpxxo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- This one hits hard… 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1df279a7-a0d8-4c78-b66d-364e4bbf64fa/Rangel_220526_1.jpg?t=1779444794) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-looking-at-the-content-activity-7462517732584984576-xwyS?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/51b4b957-a02b-45eb-af29-a3517928531f/AP220526.jpg?t=1779445105) Follow image link: (https://www.instagram.com/p/DYj8VQCgCkK/?img_index=2&igsh=Zmo5bXhzOWF3ZTBm) Caption: - __________ - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9bb4d57-7473-4621-929b-b87474738360/Rangel_220526_2.jpg?t=1779445253) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-we-need-to-move-at-share-7462151324164526080-HRe4/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Poor Spotify. **All it wanted to do was celebrate its 20th anniversary with a limited-time app icon that looks like a disco ball. But the public had other ideas. And brand social media manager’s jumped on it… Tweet: (https://twitter.com/zubic_eth/status/2055457805558067446?s=61) - __________ - Tweet: (https://twitter.com/NoahKingJr/status/2055718178513416637?s=20) - The response prompted Spotify to make sure everyone knew it was only temporary…. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/877dcd0e-cf1d-412c-9078-694917c16d29/Spotify.jpg?t=1779445910) Follow image link: (https://x.com/Spotify/status/2056037079898046580?s=20) Caption: - But at least brands had some fun… - Tweet: (https://twitter.com/notionhq/status/2056050857456926908?s=61) - __________ - Tweet: (https://twitter.com/whitehouse/status/2057452833973154296?s=61) - __________ - Instagram: (https://www.instagram.com/p/DYe7-CCROVZ/?igsh=MWd4M2JvdDA2NHQ1MA==) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- - **A study of 300K sponsored posts** found repeat creator partnerships crush one-off influencer campaigns… **Yet 63% of brand deals** are still one-and-done sponsorships chasing short-term reach. Repeat partnerships are the most effective creator campaigns, and YouTube leads the way: (https://www.tubefilter.com/2026/05/19/influencer-marketing-factory-brand-deals-report-2026/) __________ **More brand news and views:** * **Brands are pouring huge paid budgets** behind [influencer posts to guarantee reach and sales](https://digiday.com/media-buying/influencer-boost-budgets-are-throwing-gas-on-social-video-spending-fire/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Success isn't a given… AI is the most consequential technology of our lifetimes. The companies that lead the way will define the next generation."“ — – **Mark Zuckerberg** [explains the context](https://news.sky.com/story/zuckerberg-warns-success-isnt-a-given-as-10-of-meta-workforce-laid-off-13546464) behind this week’s Meta layoffs in an internal memo __________ **Also quoted this week:** _“Finally, we want to say again that we're grateful for your contributions. Your impact at Meta has been an important part of our story.”_ **- Meta **[signs off its email](https://www.businessinsider.com/read-meta-layoff-email-employees-2026-5) laying off thousands of staff this week. So that’s alright then. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- A new study found **YouTube** pushes men and women into **completely different political content loops**. * Male users were fed more crime, immigration, law enforcement and polarising political videos * Female users saw broader, softer content around culture, lifestyle and international affairs Researchers found male users were trapped in tighter political echo chambers with more repetitive recommendations. YouTube may be building different political realities for men and women: (https://www.fastcompany.com/91544185/youtube-may-be-building-different-political-realities-for-men-and-women) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **X is now paying** for [App Store ads mocking Threads](https://www.socialmediatoday.com/news/x-tells-app-store-users-its-better-than-threads/820804/) 🤣 When users search the App Store for Threads, X’s listing shows an image claiming its _“Better than Threads”_ X is literally buying ads aimed at people trying to install Meta’s rival app. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4bc812a8-99b4-4f4a-9273-3f7024675088/X_App_Store.jpg?t=1779375752) Follow image link: (https://www.socialmediatoday.com/news/x-tells-app-store-users-its-better-than-threads/820804/) Caption: __________ **More WTF this week:** * **Meta and Google get data** from the app [your boss uses to track you ](https://www.theverge.com/policy/935299/bossware-employer-surveillance)😱 * **AI slop farms are churning out **[anti-AI data centre memes on Facebook](https://www.fastcompany.com/91544842/ai-slop-facebook-content-pages-anti-data-center-memes) * **An “AI-powered” law firm** is facing sanctions over [fake AI-generated court citations](https://arstechnica.com/tech-policy/2026/05/legal-fail-dont-use-ai-to-sue-facebook-users-for-calling-you-a-bad-date/). The case involved a man trying to force Meta to remove a critical Facebook post. * **Hinge is now giving users a literal “good dater” badge** based on [how you behave inside the app](https://mashable.com/article/what-are-hinge-heartbeats-signal-feature) * **LinkedIn users are still tricking recruiters** with [dumb AI prompts in their profiles](https://www.ubergizmo.com/2026/05/linkedin-user-uses-hidden-prompt/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Elon Musk not following through on a promise?** Who would have thought… **X has failed** to pay staff the $420 it promised for giving their tax returns to Grok. Musk’s xAI Fails to Pay Staff $420 for Giving Their Tax Returns to Grok: (https://www.bloomberg.com/news/articles/2026-05-18/musk-s-xai-promised-staff-420-for-their-tax-returns-hasn-t-paid) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- How to get more views on** TikTok **in 2026? **Sprout Social **has published this useful guide for how to make the most of the algorithm… How to get more views on TikTok: Master signals to win loyal followers: (https://sproutsocial.com/insights/how-to-get-more-views-on-tiktok/) __________ **Also this week:** * **How to build a strong Instagram** [community in 2026](https://later.com/blog/instagram-community/) * **DMing people on Instagram** does [NOT help with reach](https://www.threads.com/@mosseri/post/DYX3oNcAO4r?xmt=AQG0n57GjIO6QHc4chCXev6AD1fm7_D56UzsfHG_0iapKUJ9DrHTjvr7dzUxkhfpQ2UJgpdj&slof=1) * **Facebook ads targeting:** [The complete guide for 2026](https://blog.hootsuite.com/facebook-ad-targeting/), courtesy of Hootsuite * **The 21 best** [social media marketing tools](https://buffer.com/resources/social-media-marketing-tools/) to try in 2026, according to Buffer * **Pinterest** says you should start [planning ads for Christmas](https://www.socialmediatoday.com/news/pinterest-wants-brands-to-start-thinking-about-christmas/820547/) now. It says users plan purchases weeks or months before spending — giving early advertisers an edge -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**125%**“ — – **The year-on-year increase** in [brand deal rates](https://www.threads.com/@mattnavarra/post/DYkCkfGCpbO?xmt=AQG0mVBRh11OVgMnJZRD4fiIKL-ZwH8otTUqCqJA_UKfeNe23J0fMYBStW66ryEUebzIHRa4&slof=1) for TikTok ‘microcreators’ with 15k to 50k followers, while macro and mega creator rates were down 29% and 18% respectively __________ **More social stats:** * **DISCOVERY:** [67% of consumers](https://www.threads.com/@mattnavarra/post/DYjizdPCi50?xmt=AQG0g9COxf3W7bNXMOXdxXy4PY1TlStjA16a1AA69Q8L-dEgMOwoyQpMcsxuKQWGk7JbVXwa&slof=1) now use TikTok Shop to discover products — ahead of Amazon and YouTube * **LOOKING GOOD: **Beauty is now TikTok Shop’s fastest-growing category, [up 84% YoY](https://www.threads.com/@mattnavarra/post/DYXQmrrClsv?xmt=AQG0vFXeAVD7zAP--kCawQI5YPL16WkpxZhWe5RHb4q5IHPX0awgErXxse0ZtgoBYGVQ9MLr&slof=1) * **KEEP GOING: **YouTube dominates long-term creator relationships, with [nearly 20%](https://www.threads.com/@mattnavarra/post/DYjiYxyCtQb?xmt=AQG0TLhwSLoDSHkVmWHOLsPuilGkaLEkO6UAuU5lVOOyEux9cDD8EaYZHXYDNZBlvBsf7CI&slof=1) of branded posts tied to ambassadorships * **CREATING DEMAND: **Creator influence is driving sales hard: [70% of users](https://www.threads.com/@mattnavarra/post/DYji0syikfD?xmt=AQG0ZI4LN_iVuhduL-HS7UTLpbDKHmraMe0mkK6Pxdzo202EkzJm2RVUb12FsIJZi-1yZBdl&slof=1) bought creator-recommended products -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- How **TikTok Shop** [dominates product discovery](https://www.threads.com/@mattnavarra/post/DYopx_nis-4?xmt=AQG0Ul6FMpj0kVhe-FNw4JoRl6iM7YUpMa-6wTM2Vc-onhdYuAke1LWjKzoeBXSadrCWH-8&slof=1) for Gen-Z in 2026: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ae4968d-19ab-4534-8706-e41335747a69/IMG_0313.jpeg?t=1779447705) Follow image link: (https://www.threads.com/@mattnavarra/post/DYopx_nis-4?xmt=AQG0Ul6FMpj0kVhe-FNw4JoRl6iM7YUpMa-6wTM2Vc-onhdYuAke1LWjKzoeBXSadrCWH-8&slof=1) Caption: __________ **Also charted this week:** * **TIME FOR SOCIAL: **Social media app average session durations, [charted](https://www.threads.com/@mattnavarra/post/DYoqcZSihoh?xmt=AQG03BqfogYCFuDFNkB90O5p8CXaqQbcXtzCaSHCMEHwOMepXVJL_Afh8DColRxdHCAZssuJ&slof=1) * **AD KINGS: **YouTube [advertising reach](https://www.threads.com/@mattnavarra/post/DYoqbLxigxO?xmt=AQG0wB0kEpmRSQyT-5_eM5NhLQ4k2duGZhhonqZeZ-r5hdFzpQXtMLG4VMg6yoV05aeoxI9V&slof=1) by country -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Anti-immigration AI videos traced to overseas fakers, BBC finds: (https://www.bbc.co.uk/news/articles/ckgpyn30dp3o?app-referrer=deep-link) __________ **Also spotted this week…** * **Google, Meta, and TikTok** are facing EU complaints over alleged failures to stop scam ads. [[Mashable](https://mashable.com/tech/google-meta-tiktok-face-financial-scam-complaints-in-eu)] * **Meta, TikTok, Snap, and YouTube** have all settled social media addiction case with a US school district. [[BBC News](https://www.bbc.co.uk/news/articles/cgepze483pqo)] * **The US FTC can now fine platform**s over nonconsensual AI deepfakes under the Take It Down Act. [[Gizmodo](https://gizmodo.com/ftcs-strict-anti-deepfake-rule-kicks-in-today-heres-what-that-means-for-grok-2000759607)] * **UK campaigners** want unsafe social apps restricted for under-16s — not a blanket social media ban. [[The Guardian](https://www.theguardian.com/technology/2026/may/20/limit-social-media-ban-under-16s-unsafe-apps-starmer?CMP=Share_iOSApp_Other)] * **UK police chiefs** say under-16s should be blocked from social media apps with “high-risk” features. [[LINK](https://www.bbc.co.uk/news/articles/c4gv0qg2levo)] * **Meta, Snap, and Roblox** have agreed to tougher anti-grooming protections from Ofcom in the UK. [[Engadget](https://www.engadget.com/2178368/meta-snap-roblox-ofcom-uk-child-safety-pledge/)] * **Brazil has introduced** tougher rules force platforms to act faster against illegal and harmful content. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-05-20/brazilian-president-moves-to-tighten-rules-on-big-tech-social-media-content)] * **Malaysia has threatened TikTok **with major fines over content moderation failures. [[TNW](https://thenextweb.com/news/malaysia-mcmc-statutory-demand-tiktok-onsa-section-39)] * **LinkedIn and YouTube** are the mosts-cited platforms by AI chatbots for B2B questions. [[Social Media Today](https://www.socialmediatoday.com/news/report-looks-at-how-linkedin-is-dominating-b2b-queries-in-ai-chatbots/820946/)] * **NYC Mayor Zohran Mamdani** is launching a Twitch series to help reach the public where they already are. [[The Verge](https://www.theverge.com/tech/935191/zohran-mamdani-twitch-talk-to-the-people)] * **TikTok Shop is now open** to all businesses in Ireland, having previously been invited only. [[The Irish Sun](https://www.thesun.ie/money/16961761/tiktok-shop-ireland-all-businesses-creator-boom/)] __________ **New features and tests:** * **Instagram is testing** a new ‘Share a post’ button for Stories. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYYiIP1DAoc?xmt=AQG0rFJy2aBZKswDco7yTfj09t4ZHWUdiDIv-m101bmmaefUXCvgmegA834VgTn6C9R5Hgch&slof=1)] * **Instagram is testing **a new UX for the Story composer, which can be enabled with a long press on a photo. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYcdXbKjFpT?xmt=AQG0Vmjim41lEu1Tzc3CiWgvxDKRdUWkpETulbBePkp9t4H7iSS6phjh0hHLsVV93OgR0WKR&slof=1)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- This is a really interesting look at how **RedNote** (briefly popular in the West when a **TikTok** ban loomed in the US) is a serious **Instagram** rival elsewhere in the world. The Chinese App That Puts Instagram to Shame: (https://www.wired.com/story/rednote-beats-instagram-tourism-infrastructure-china/) __________ **Also worth a read:** * **Meta doesn’t know what business it’s in** and [the data shows it](https://www.searchenginejournal.com/meta-doesnt-know-what-business-its-in-the-traffic-data-shows-it/574375/) * **Creator content made the main stage** at TV's 'upfront' pitches — [and not just for YouTube](https://www.cnbc.com/2026/05/16/tv-upfronts-creator-content-youtube-fox-wbd.html) * **The internet’s viral culture **is being [manufactured by video clippers](https://www.vulture.com/article/social-media-feeds-chaotic-good-projects-clipping.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Elon Musk **might have lost his lawsuit against **OpenAI**, but at least it uncovered some fun details for the rest of us… One piece of evidence the jury didn’t get to see was a trophy OpenAI employees made to mock Elon Musk. Oh Elon, ya jackass! Behold, the Elon Musk jackass trophy: (https://www.theverge.com/ai-artificial-intelligence/930893/elon-musk-sam-altman-trial-ai-safety-jackass-statue) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that award-winning note, it’s time to wrap up this week’s Geekout. I’m heading off to check if LinkedIn’s crisis comms team is in meltdown And whether LinkedIn has started its PR apology tour yet. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/facebook-forum-app-reddit-spotify-disco-ball-icon-linkedin-ai-non-consensual-moderation

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28d9e00d-b6b5-4593-b93b-cb227c46b378/Geekout_150526.jpg?t=1778846278) Caption: -------------------- **Reach 30K Social Media Pros** Advertise in Geekout for less than you think. Get up to 25% off Geekout ads in 2026 **Tell me more** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** 👇 Tap here 👇 **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads) -------------------- ## **Hello, geeks!** So…. Instagram latest copy/paste app has dropped globally. [Instants](https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c8cc9fd8-cd74-4434-bc55-f6e42700141b/image.png?t=1778842546) Follow image link: (https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/) Caption: - And while I am almost definitely not Adam Mosseri’s target market here, I’m not convinced this one has legs. It’s basically a clone of an app that already failed to sustain mainstream traction, BeReal, which itself was riffing on the addictive mechanics of Snapchat, which for teens is basically messaging app crack. The problem? Instants doesn’t seem to add enough new functionality, novelty, or reason to exist beyond: “What if BeReal, but Instagram?” Bold. Check out my deeper dive on Instants later in this week’s Geekout. **__________** ##### **Meta Subscription Fever** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3529a64a-2065-4d33-994d-eabfe8381fea/ai_generated_cfda3253-6128-4fe0-9b77-1ef8f433d76c.png?t=1778842235) Follow image link: (https://x.com/MattNavarra/status/2054524642501484867) Caption: - Meta product managers appear to have discovered the subscription button and are now repeatedly smashing it. [Meta Verified launched in 2023](https://techcrunch.com/2023/03/17/meta-launches-paid-verification-on-instagram-and-facebook-in-the-us/). ad-free Facebook and Instagram plans arrived [in the UK and Europe last year](https://www.bbc.co.uk/news/articles/ce8rpdmm284o). Earlier this week, WhatsApp started [rolling out WhatsApp Plus](https://wabetainfo.com/whatsapp-plus-is-rolling-out-premium-features-to-ios-users/), with paid perks like custom themes, app icons, premium sticker packs, and more. But Meta looks like it’s only getting warmed up. According to [Meta’s App Store listings](https://x.com/MattNavarra/status/2054524642501484867) for Threads and WhatsApp, new in-app purchase options for “No Ads” have appeared. Pricing goes up to £14.99/month for ad-free experiences on 5 accounts. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6aef83b4-96de-4ef6-ba73-c4f84370ed57/image.png?t=1778842590) Follow image link: (https://x.com/MattNavarra/status/2054524642501484867) Caption: - Which feels… ambitious. That’s a big ask for most users, especially when the core benefit is simply removing something people already dislike. But lets be honest, Meta is only offering these ad-free plans in limited markets [under duress from EU regulators](https://archive.is/3pdXW). The more intriguing move is Meta AI… A premium Meta AI subscription [also appears to be in the works](https://x.com/MattNavarra/status/2054536305929752636?s=20), though there are no clear details yet on what users would actually get for the money. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/887af7f5-8826-479b-9983-275f32c5067a/image.png?t=1778842608) Follow image link: (https://x.com/MattNavarra/status/2054536305929752636?s=20) Caption: - At around £20/month, Meta will need a very strong reason for people to choose it over ChatGPT or Claude, both of which already have established paid plans and much clearer utility. For now, it feels like Meta is testing how far it can stretch the subscription model across every major app it owns. Still, never underestimate Meta’s ability to turn “free app with ads” into “please subscribe to make this slightly less annoying.” **___________** ##### 1 cool thing… 🔥 If your AI content strategy is currently "ask ChatGPT and pray" — [this free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) is a seriously useful download - **P.S… ****Skip to the very end of this week’s Geekout **to reveal Instagram’s brutal judgement about me 🤬 -------------------- ###### SPONSORED ▶︎ FREE AI TOOLKIT #### Your Social Strategy Can’t Just Be “Use ChatGPT More” 🫣 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6febab85-1e4a-4cf8-a66d-e1ec0ada0c96/ad-geekout-2000x1000.jpg?t=1775139331) Follow image link: (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) Caption: - AI was supposed to save social teams time. Instead, half of us are now babysitting ChatGPT like a chaotic intern with unlimited confidence. Wrong tone. Generic captions. Dead-eyed "thrilled to announce" energy. Reports that still need rewriting before anyone senior sees them. [Agorapulse's free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) is built to fix that. Made specifically for social media teams who need AI to help with the actual job, not create more work. **You'll get…** * 🎥 **Free webinar:** 5 ways AI can make your social job easier * 🔥 **Advanced webinar:** Turn generic AI into a proper social media partner * 📝 **Prompt sheet:** ChatGPT, Claude, strategy, reporting, calendars and inbox workflows * ✅ **Checklist:** Make AI sound like your brand, not a LinkedIn engagement pod The first webinar is ungated. The rest unlocks with one work email. No AI theatre. Just practical stuff that works. **👉 **[**Grab the FREE AI toolkit**](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG)** →** Better prompts, sharper copy, fewer rewrites **🔓 Unlock AI Toolkit 🔓** (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram’s New Instants App Is a Snapchat Clone for Thirst Traps: (https://www.wired.com/story/instagrams-new-instants-app-is-a-snapchat-clone-for-thirst-traps/) 2. **EU to crack down on TikTok + Instagram**’s ‘addictive design’ by summer 2026 [[INTERVENING](https://www.cnbc.com/2026/05/12/tiktok-instagram-social-media-addictive-eu-crack-down.html)] 3. **WhatsApp starts to roll out paid subscriptions**, with exclusive premium perks [[ENSHITTIFYING](https://wabetainfo.com/whatsapp-plus-is-rolling-out-premium-features-to-ios-users/)] 4. **TikTok will now lets UK users pay** £3.99 a month to avoid ads in feed [[AD-BLOCKING](https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo)] 5. **Meta tests its own version of Grok** in Threads, but it’s already pissing users off [[IRRITATING](https://www.engadget.com/2171113/threads-users-are-pissed-they-cant-block-metas-new-ai-chatbot/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Instant failure? — Instagram’s new app has a lot to prove Instagram's new 'Instants' feature combines elements from Snapchat and BeReal: (https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/) If there’s one thing Instagram is good at, it’s copying Snapchat. And so here is Instants, the snappiest of all Snapchat feature clones. It’s as simple as feature can be. You take a photo for either your friends or close friends and it gets added to a stack of images in the corner of their DM inboxes. You get notified if someone reacts to it. …and that’s it. The question is… WHY? BeReal proved itself to be a dud years ago, and Snapchat has cornered the market for disappearing photos. Given the way Instants presented in the app, it doesn’t exactly encourage interesting use cases, either. The most interesting thing I’ve seen posted so far is pet photos, and it’s easy to forget Instants is even there in the app. Meh. The feature might evolve over time but as it stands right now, I just can’t see it taking off, except _maybe_ among younger users. But even then, if they like this kind of sharing, won’t they already be doing in on Snapchat? If Instants is already bugging you, here’s how to [turn the bubble notifications off](https://www.threads.com/@mattnavarra/post/DYUfw6qits0?xmt=AQG0Gw6n_G3wQ_hlm4xxZTrycZ5XdZEwIskTsIrSskyuXzp4-FqpBOw5I0a4tpiNl6HJzzc&slof=1) and how to [delete a photo you accidentally sent](https://techcrunch.com/2026/05/14/how-to-turn-of-instagrams-new-instants-feature-and-retract-photos-you-accidentally-shared/) (essential knowledge!). Oh, and Instants is also available as a [standalone app](https://apps.apple.com/gb/app/instants-an-instagram-app/id6756442328). That seems even more pointless than it being a feature in the main app. I mean, here at Geekout, we’re old enough to remember when Facebook launched a standalone app[ for poking people](https://about.fb.com/news/2012/12/introducing-poke-for-mobile/). 🙃 Yeah, that one didn’t last long. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44e97012-a43d-4359-b0a1-a7ac23e4be40/image.png?t=1778837213) Follow image link: (https://www.meta.com/en-gb/blog/six-months-of-meta-ray-ban-display/) Caption: Image: Meta Ray Ban Display Smartglasses * **Meta** rolled out [major new features](https://www.meta.com/en-gb/blog/six-months-of-meta-ray-ban-display/) for its Ray-Ban Display AI smart glasses, like neural handwriting in WhatsApp and Instagram, live captions for conversations, and more …and [third-party apps and games](https://www.engadget.com/2173297/meta-is-bringing-third-party-apps-and-games-to-its-display-glasses/) are also coming to the Ray-Ban Display AI smart glasses * **Meta** is offering rival AI chatbots [free access to WhatsApp](https://www.siliconrepublic.com/business/meta-opens-whatsapp-to-rival-ai-chatbots-to-steer-clear-of-eu-ire) during the EU competition probe into its ban of the bots * **Meta** published a guide to help you choose which of its[ AI smart glasses](https://about.fb.com/news/2026/05/which-meta-ai-glasses-are-right-for-you/) are right for you * **Meta** is renaming the [‘Engagement’ metric to ‘Interactions’](https://www.threads.com/@oncescuradu/post/DYMs3SxDDzV?xmt=AQG0RtJXErAhrSPiNwmPWW5SWUbZDE1jPOKU6o5GFTkZzxCPutP8D3osLzE-PwnFVLDJ-rDK&slof=1) across its apps for consistency * **Meta** added a new ‘[Profile Suggestions](https://www.threads.com/@theahmedghanem/post/DYRgoqbDF9Z?xmt=AQG0B03XjYDuzTM2efDf_u1wZHGlD847bccavxITbm25T0tyTqDoyCzH1dLeZgrvfWLjLR3g&slof=1)’ option to let you control whether your profile appears in ‘People You May Know’ or ‘Suggestions for You’ * **Meta** is being [sued](https://www.bloomberg.com/news/articles/2026-05-11/meta-sued-by-california-county-over-scam-advertisements) by a California county over alleged scam ads * **Meta** launched a new AI assistant to help developers [set up WhatsApp Business apps faster](https://l.threads.com/?u=https%3A%2F%2Fdevelopers.facebook.com%2Fblog%2Fpost%2F2026%2F05%2F13%2Fmeta-ai-developer-assistant-now-live-for-business-messaging%2F&e=AUCKGpRL6L1BWkuOjaOjTEtGEz5safQKcznFu3_o4ziRaO_B1myd3QMiYpdPq7jTlfwfRaMjaaeeSvmAYPLgMC_HjbqWZH7ks7MzDhzmmA&s=1) * **Facebook** has added a new [Content Planner](https://www.instagram.com/p/DYUlabPFt-r/?img_index=1&igsh=MTZsd2NiZnc1dHM0eg==) and Reels Bulk Upload for creators * **Facebook** allows [scammers to send ads to seniors](https://www.nbcnews.com/tech/security/meta-allows-repeat-scam-artists-target-seniors-report-says-rcna344068) at scale, a new report shows * **Facebook** now lets you [erase the music](https://www.threads.com/@jonahmanzano/post/DYO81t_l72k?xmt=AQG01Vt76f7qm5e_sbkWtEFkUdmkxZGQbKxsyp6qI_tPIyJJW4ohgjZgxRvQgJIbCk0ZQjeZ&slof=1) in your video if there’s a copyright claim against it, rather than muting the whole thing * **Meta** is testing the ability to [sync your profile picture](https://www.threads.com/@theahmedghanem/post/DYRfmPujIeg?xmt=AQG0TjEMZMotXFiZCISl0M68gpDX_AebCB9RtZlz8i-8N0zERrXSihUBn74mfhHOsdqL93MK&slof=1) across its apps **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0dc55774-ae6b-4924-8475-fa70757bf16a/image.png?t=1778837316) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-captions-on-each-post-within-carousels/819917/) Caption: Image: Instagram’s new multiple captions for carousels feature * **Instagram** is testing letting you [add unique captions](https://www.socialmediatoday.com/news/instagram-tests-captions-on-each-post-within-carousels/819917/) for each piece of content in a carousel * **Instagram **will now snitch on teens by telling their parents the topics [driving their feed](https://www.socialmediatoday.com/news/meta-updates-parental-supervision-tools/820058/), and new topics searched for * **Instagram **is considering support for [longform video](https://www.socialmediatoday.com/news/instagram-eyes-long-form-content-on-ctv/819793/) like podcasts and livestreams as it targets growth on connected TVs * **Instagram** has been spotted testing [16-account collab posts](https://www.milkkarten.net/p/this-non-profit-just-launched-a-social), but don’t expect it to be available any time soon * **Instagram** is testing moving the Story progress bar to the [bottom of the screen](https://www.threads.com/@mattnavarra/post/DYPBRa1ih2K?xmt=AQG0cEPJK4M3JATAkR0kMjG5lyRbzxqLfp6V4EjX2KM97rAq_yvORSHmfu0c0-Cg_I9TkAM&slof=1) * **Instagram **is making it easier to [change post music](https://www.threads.com/@theahmedghanem/post/DYRekNPjNZ3?xmt=AQG0fo_iOBuaZRSf1pB6l610r52eCljfBQusLXFcnu7mhgsJJPD30tvNnUp-XA1pBUTk7cKl&slof=1) during the creation process without needing to remove and reselect a new track * **Instagram **has quietly [removed the Places tab](https://piunikaweb.com/2026/05/12/instagram-quietly-removing-places-search/) from Search for some users, killing easy location discovery * **Instagram** has quietly added [Events inside DMs](https://www.threads.com/@jonahmanzano/post/DYE-wlvCQ9-?xmt=AQG0z1QTNgKmwOFN3pANaQ5MrY9k_3fKqV5mCqvCI1ZflpcwF-CivjqEpgeKRNlvx07K-6re&slof=1) * **Instagram** has [redesigned its iPad app](https://9to5mac.com/2026/05/08/instagram-redesigns-ipad-app-to-what-it-always-should-have-been/) to be more like the iPhone version, ditching the Reels-centric experience * **Instagram** and **Google** have partnered to make photos and videos in the app [look better on Android](https://www.androidauthority.com/instagram-best-of-android-experience-3665552/), closing the gap with iOS * **Instagram Edits **has added duration controls for [transitions](https://www.threads.com/@mattnavarra/post/DYU4z1piqV0?xmt=AQG02gCrM97M2xOysy_2PSQSmt16NjxsV4_YIKv9VkTPHnFV5m1XlXmWZNTOumZVBaxZ-j0&slof=1), support for Live Photos, and more **… Edits** has also added [‘Template Settings’ and ‘Add Version’](https://www.threads.com/@theahmedghanem/post/DYNjvcajs7w?xmt=AQG0PCTpHLs2V6CKMQwSIH9kA0j_B-Wx40jhPaqFyuID-FkZpWJc5qTMR9RhNZsipWhhGe3U&slof=1) options * **Instagram Edits** is testing the ability to export videos [up to 15 minutes in length](https://www.threads.com/@oncescuradu/post/DX5QvxZDNJu?xmt=AQG0zfVVdGF0bvfovLw-faGohYbIu54DQTEHDdtGOHAyH2UaH58GPaJ5NJkdpYHSe1e1Lh4&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9d08fc31-e717-4e8e-b26a-c1e342613335/image.png?t=1778837778) Follow image link: (https://www.socialmediatoday.com/news/threads-updates-its-branding/819910/) Caption: Image: Threads refreshed brand logo and font * **Threads** has officially launched its [new logo and font](https://www.socialmediatoday.com/news/threads-updates-its-branding/819910/) to further separate the platform from Instagram * **Threads** seems to be planning an [ad-free subscription](https://www.threads.com/@mattnavarra/post/DYRxVDjihV7?xmt=AQG0bO-aHE-3tLkLbIZeuA70TXc-WBqP0QBdxBvd8RLfq24RjxparaYQlis3E4qPArSZR9Lg&slof=1) from £3.99 for one account per month * **WhatsApp** also seems to be working on [a ‘No Ads’ subscription](https://www.threads.com/@mattnavarra/post/DYRviOOisnm?xmt=AQG0kqSMzio0xLr4-ObNDtLxZN3j2bTDDfmNNQIURSPtIQuFZNp3B356jFiwTOL6jiCczoJG&slof=1), which could cost as much as £14.99 per month for four accounts * **WhatsApp** is jumping on the Snapchat-cloning bandwagon by testing [disappearing messages](https://www.threads.com/@wabetainfo/post/DYWMevoEXe7?xmt=AQG0_s53HP-Nx23vMCDf-ZN4EQ1hw7AU18GPy84PqEVUIPwXU1bKpftntz279ejRowf9smI&slof=1) * **WhatsApp **is testing [Business Broadcasts](https://www.threads.com/@theahmedghanem/post/DYWoReBDBky?xmt=AQG02DT02mXnCuMSCZCBqCsTEJp7p1W9shxqxGx-yBQoyoA_EKvKmBCTA9wh8MGdh9ZN1G2u&slof=1) to help companies stay in touch with customers * **WhatsApp **could be set to introduce a feature that lets group admins share a [greeting message](https://www.threads.com/@wabetainfo/post/DYOCoS9iK1O?xmt=AQG0baIgGUFwCAqAHeZ3klFcnbVT4MxjjqFtZ-boIJsuWgKv9AbuoZzfeu4mxBrgZrhOzOjo&slof=1) * **WhatsApp** is testing a feature that shows when status updates are [reshared many times](https://www.threads.com/@wabetainfo/post/DX0SrIUiI3C?xmt=AQG0TNO64czFy3kh3pcEVGAawCRngElB5rJ4cnNYonNsUmovqO6h0_g440kp9Ip3t_IiXAOp&slof=1) * **WhatsApp** is testing [quick reactions](https://www.threads.com/@wabetainfo/post/DYTMN0ICPIi?xmt=AQG0Dw5GN2evjyNq3LcudcU1IL-shc-FnFBhnCXnSze-1TI3QjTyqWfL2OawbBHT0HxY15Ig&slof=1) to status updates * **WhatsApp** is working on a [new widget](https://www.threads.com/@wabetainfo/post/DYBKpniCIpP?xmt=AQG02cct_znpZB35sHW3LjLzwv5eoxIsBHMYoFRo-pjSLioXIckORVw46X1ldn40uQJ9KcLQ&slof=1) that shows who shared status updates * **WhatsApp** is set to test [new chat themes](https://www.threads.com/@wabetainfo/post/DYLd0_hiFk9?xmt=AQG0gjN7cdLC9YDlXBpllTV3nbnPVXvcLKSEcdvKHcskEjeCG30JcvWU9_Mc5gV9_yjqG4zc&slof=1) on the web **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10fbe77e-a99a-4614-bb92-d6e6811325f3/image.png?t=1778837870) Follow image link: (https://www.socialmediatoday.com/news/x-updates-history-tab-for-ios/820188/) Caption: Image: X’s new ‘History’ tab on iOS * **X** has turned Bookmarks into a full [“watch later” media hub](https://www.socialmediatoday.com/news/x-updates-history-tab-for-ios/820188/) with an updated History tab on iOS * **X** is launching ‘Fabrizio 24/7,’ a new [daily World Cup show](https://deadline.com/2026/05/fabrizio-romano-making-daily-world-cup-soccer-show-x-1236887899/) hosted by journalist Fabrizio Romano * **X** added the [custom timelines](https://www.threads.com/@oncescuradu/post/DYGQ6f6jA3U?xmt=AQG0QXTmN93OXGVyblR9C6ARbyyeQ5C-6nHA2f6Hx8001FYUnC5dXO8Q16K7Re7jYpMwwLo&slof=1) feature to the list of X Premium benefits * **X Chat **added [interaction gestures](https://www.threads.com/@theahmedghanem/post/DYRhJUCjHqP?xmt=AQG0-AcapANhWUrjqnawpfaAvWaOH4fOpAwB1JISDaN7gyQauzhg2cOjkaEBhmX0shaGMclB&slof=1) like swipe and double tap to quickly perform actions in chats * **X Chat** added an indicator to show when you have [new notifications](https://www.threads.com/@theahmedghanem/post/DYRg45QDP7L?xmt=AQG0FdGkU247YIGSclVctQAEx7iybw8RrI0vM4gbgnEDmjSlQK15LTicEJ9pj1Mn2i6t8fho&slof=1) over on X **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1dbdf474-1185-4439-8dfd-ee910eb6d391/image.png?t=1778838356) Follow image link: (https://www.threads.com/@theahmedghanem/post/DYWpC4bjOao?xmt=AQG0wrAqQub95Zco-EQKX_G0vXMiRCFZVcLp42hN9vJEifXCmaK7tJzJ5_eDoSVYrIfiZYFD&slof=1) Caption: Image: TikTok Story Highlights | Credit: @theahmedghanem * **TikTok** is introducing [Story Highlights](https://www.threads.com/@theahmedghanem/post/DYWpC4bjOao?xmt=AQG0wrAqQub95Zco-EQKX_G0vXMiRCFZVcLp42hN9vJEifXCmaK7tJzJ5_eDoSVYrIfiZYFD&slof=1), so you can keep Stories visible after the 24-hour limit * **TikTok** launched TikTok GO, letting users [book hotels, tours, and experiences](https://www.engadget.com/2170275/tiktok-adds-in-app-travel-booking-services/) in-app * **TikTok** is testing [voice comments](https://www.threads.com/@jonahmanzano/post/DYSBF7dib2a?xmt=AQG0uibXk655g7uvNXTa_XDRTLKdkrHQbOZjbSDfQgRWw5tFAL18fXzrLwrg-1dz7Hgtc5nR&slof=1), letting you leave your snarky ‘first comment’ on brand posts in audio form * **TikTok** could pay the U.S. government a [$400 million settlement](https://abcnews.com/US/trump-administration-eyeing-400m-settlement-tiktok-dc-beautification/story?id=132707914) over child privacy violations * **TikTok** introduced ‘TikTok Real’ a new [push against fake goods](https://www.socialmediatoday.com/news/tiktok-launches-counterfeit-goods-detection-initiative/820062/) for sale on the platform * **TikTok **added the ability to [tag or mention someone](https://www.threads.com/@jonahmanzano/post/DYFG1H_CaVV?xmt=AQG0BgvFeX0iWiNu4TN1GKDVocYg3_Lmb3ZIEyiMLsbNBZLfSMqATVhMcFC4aNZz_ga6Hog&slof=1) on your Story * **TikTok** renamed its ‘Series’ feature to [‘Drama’](https://www.threads.com/@theahmedghanem/post/DYEZWgpDUfs?xmt=AQG0HL3tQM3IWV5JBYrC1yxTrpqIXBChXGUdI23KaqYe6y_NtXg5ke64MVrTFyF8CvCHSVTO&slof=1) as part of its new focus on micro-drama content * **TikTok** is testing [skins for Bulletin messages](https://www.threads.com/@theahmedghanem/post/DYEboq2DCIA?xmt=AQG0d-i6qin5DhQH8bEQAHYQ-9bBnyr4WyjRoq_J1DAr6vaN30cuXTOReLp-c12W9K45cLA&slof=1) * **TikTok** launched ‘Comes Alive,’ a new programme bringing creator-led [museum tours](https://www.threads.com/@mattnavarra/post/DYU3nDbCgNJ?xmt=AQG0FsH6px11YSRRruXFtiktu2ZdsxNpzoXar3OolOv7CP-sVKG7oNlOonI4Ue2e2F2zuGB9&slof=1) and cultural events into the app year-round * **TikTok** asked the EU’s top court to [scrap its gatekeeper status](https://thenextweb.com/news/tiktok-dma-gatekeeper-appeal-cjeu) under the Digital Markets Act, saying it’s just a challenger platform 🤔 **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/da464d38-88b5-4d1c-8a44-497fa481acad/image.png?t=1778838082) Follow image link: (https://variety.com/2026/tv/news/youtube-brandcast-upfront-alex-cooper-trevor-noah-kareem-rahma-1236747337) Caption: Image: YouTube’s Brandcast 2026 event * **YouTube **unveiled a massive slate of [creator-led TV shows](https://variety.com/2026/tv/news/youtube-brandcast-upfront-alex-cooper-trevor-noah-kareem-rahma-1236747337/?utm_id=97760_v0_s00_e0_tv4) at Brandcast 2026 **… YouTube** also announced new [ad and commerce features](https://www.adweek.com/convergent-tv/youtube-brandcast-2026-creators/) for brands and creators * **YouTube** is stepping in as a middleman, [connecting creators with sponsors](https://www.nytimes.com/2026/05/12/business/media/youtube-creators-advertisers.html?smid=nytcore-ios-share) before content launches * **YouTube** is making it easier and quicker to [buy products](https://9to5google.com/2026/05/14/youtube-buy-products-tv-brandcast-updates/) while watching videos on TV * **YouTube** is testing a [‘Clear Screen’ mode](https://www.androidpolice.com/youtube-tests-one-of-instagrams-hidden-tricks-for-cleaner-video-viewing/) to declutter Shorts playback * **YouTube **is testing a new [Practice Mode](https://www.threads.com/@oncescuradu/post/DYR0CfFjEgz?xmt=AQG0qns160GEDK9NPTIpngtT9XuvFFVNUvP8slCI1igGkTFg4ryIDRbKmvMtWExGHXRrAorJ&slof=1) feature for livestreams on Android * **YouTube** [refreshed its TV app](https://9to5google.com/2026/05/08/youtube-app-tv-sidebar-subscription-library-access/) with smarter navigation and quick channel access * **Google Ads** will [auto-link](https://searchengineland.com/google-ads-to-auto-link-youtube-channels-starting-june-10-477094) to **YouTube** channels from June 10, removing the need for manual setup * **YouTube** and the **BBC** have launched a creator economy [training programme](https://www.tubefilter.com/2026/05/14/youtube-bbc-creator-training-program-national-film-television-school/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a3b5e065-37d4-407d-ab36-2228b0ff03d6/image.png?t=1778838536) Follow image link: (https://www.linkedin.com/posts/mattnavarra_new-linkedin-power-users-will-soon-get-paid-activity-7459993749884981248-5-Fr/) Caption: Image: LinkedIn’s new 1:1 ‘Advice Sessions’ feature * **LinkedIn** is launching paid ‘Advice Sessions’ [letting users sell 1:1 consultations](https://www.linkedin.com/posts/mattnavarra_new-linkedin-power-users-will-soon-get-paid-activity-7459993749884981248-5-Fr/) from their profiles * **LinkedIn** launched a bunch of new tools to [help small businesses grow faster](https://news.linkedin.com/2026/LinkedIn-Tools-to-Help-Small-Businesses-Scale-Up) * **LinkedIn** plans to host up to [4,000 creator-led](https://www.businessinsider.com/linkedin-expands-into-creator-led-events-eyes-big-revenue-2026-5) events a year as it pushes deeper into the creator economy * **Reddit** is testing locking out mobile users to [force app installs](https://www.macrumors.com/2026/05/11/reddit-starts-blocking-mobile-website/)—and users are furious * **Bluesky** now supports [video previews](https://www.threads.com/@oncescuradu/post/DYFIPzcDNkc?xmt=AQG03_LXDkykgNYEz5uLWL1yGnXk_CMmhAGjE3PQACSasR5uOnE2pZPqA5wZwj5ZGp473G8X&slof=1) for videos shared on WhatsApp * **Twitch** launched [new monetisation features](https://blog.twitch.tv/en/2026/05/13/monetization-for-all/) for creators worldwide following a previous US-only launch * **Discord **added a [free Xbox Game Pass ‘starter edition’](https://discord.com/blog/nitro-rewards) for Nitro subscribers, play other perks and brand discounts * **Discord** is celebrating its 11th birthday with [free emoji and wallpaper drops](https://discord.com/blog/celebrate-discords-11th-birthday-with-an-exclusive-set-of-emoji-and-wallpapers) * **Telegram** introduced a new feature that allows channel admins to run [large-scale polls](https://www.threads.com/@theahmedghanem/post/DYO_vcZjHaH?xmt=AQG0ixQ9hO03OIaGaRhZkWOTbJoT6XeHxTcF1KGtfRVXlUIi-Zw05ybnOleXgrjpqq5krKBh&slof=1) limited to subscriber * **Google **has added a ‘pause point’ feature to Android, forcing a [10-second delay](https://techcrunch.com/2026/05/12/android-adds-a-feature-to-stop-you-from-doomscrolling/) before distracting apps like TikTok or Instagram open up -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- The **Meta AI** app now lets you point your camera at anything and [get instant answers](https://about.fb.com/news/2026/04/introducing-muse-spark-meta-superintelligence-labs/) about it. A **new voice mode** and **expanded image generation** have also been added. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd98decc-6d55-4171-b892-3863e7acdf14/Meta_AI_image.jpg?t=1778841102) Follow image link: (https://about.fb.com/news/2026/04/introducing-muse-spark-meta-superintelligence-labs/) Caption: - **__________** ##### Also spotted this week… * **Instagram **is testing ‘[Magic Cut](https://www.threads.com/@jonahmanzano/post/DYUkP4PCf9D?xmt=AQG0J-rYOd7dNm-35eQJJr_Mnbhn4dVXKcBxrY5WJaPnJWnW8Uc9XxEDNd9mLHHOCO68OKsy&slof=1)’, an AI tool that automatically finds the best parts of your videos and trims them for you - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34364ac0-2a23-4094-a99e-c44fff1d2175/image.png?t=1778843746) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYUkP4PCf9D?xmt=AQG0J-rYOd7dNm-35eQJJr_Mnbhn4dVXKcBxrY5WJaPnJWnW8Uc9XxEDNd9mLHHOCO68OKsy&slof=1) Caption: Image: Instagram’s new ‘Magic Cut’ feature - * **Instagram** now breaks out [AI-based contacts](https://www.threads.com/@theahmedghanem/post/DYRSQ75DKQ9?xmt=AQG062ZfTuWcdJ7DzzQoBv2uplIft6ZuTuqv-DHm0VszfazC2onhlsNfg9-Y_shs9-QpkPNR&slof=1) away from others in DMs * **Meta AI’s** Android app has a new [‘For you’ feed](https://www.threads.com/@oncescuradu/post/DYM_0QijMwu?xmt=AQG0Qi6A4oOuQfZYNteJCMLMt3zXXSQFj4KxvHz7L94aSm-lvoqVokuU7a0RA13M2Uh1Pgk&slof=1) that offers news based on existing prompts. * **WhatsApp **has launched [Incognito AI chats](https://www.bbc.co.uk/news/articles/c99lmyr1dnxo). Conversations disappear with no logs, no history and no memory * **TikTok** is [opening its ads platform to AI agents](https://digiday.com/marketing/tiktok-launches-mcp-server-to-let-ai-agents-run-campaigns/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss), letting AI become the media buyer * **TikTok** is rolling out a new AI feature called ‘[AI Transition](https://www.threads.com/@jonahmanzano/post/DYFBVK_CUaw?xmt=AQG0qt1KaxkG8C8ijTtrTGCChrIadRYp7czTdpQ01ga-IYKvK9IWjlnN_uH5nerTceFPGf2Z&slof=1)’ to let you generate transition videos using just two clips * **TikTok**’s Tako AI assistant has added [chat history support](https://www.threads.com/@theahmedghanem/post/DYWndB3jG-t?xmt=AQG0x9PxY4nt2yo81F60bSX51LRuO5RYuse9uzC5lvMFtd-nK1d08nKoqYyA2fOwoCKrO_2M&slof=1) and the option to start new chats. * **YouTube** is now displaying AI-generated videos created with the ‘Reimagine’ feature as [carousels](https://www.threads.com/@oncescuradu/post/DYUgqCODN9t?xmt=AQG0U43jsiBiIN84aBnNcPUnETtyyS3rPffE1a0WWBEPSsathH5fPkgp1s4LbNAl8cn8pyXx&slof=1) inside the Shorts tab * **YouTube** rolled out new [AI ad tools](https://blog.youtube/news-and-events/brandcast-2026-highlights/) powered by Gemini and Veo * **LinkedIn** is [upgrading its feed](https://www.socialmediatoday.com/news/linkedin-uses-ai-to-improve-feed-relevance/819792/) with AI that understands your long-term interests, not just one-off actions * **xAI**’s Grok’s voice mode has [launched on Apple CarPlay](https://mashable.com/article/grok-voice-mode), joining a growing wave of in-car AI assistants * **xAI** launched Grok Build, its new [AI coding agent](https://www.engadget.com/2173482/xai-coding-agent-grok-build/) designed to compete with tools like Claude Code * **xAI **introduced a new [‘Agent Mode’](https://www.threads.com/@oncescuradu/post/DYCF8FljHr1?xmt=AQG06_EhDysp4c3ZUJjPCKg2pzlZXVBh3b3aIpOPeDGiFW_Di4SwjZIbhHc6WbYWBvTo4UwH&slof=1) for Grok AI Imagine * **xAI**’s Grok app now has [Skills](https://www.threads.com/@jonahmanzano/post/DYO1tkPCRYW?xmt=AQG070tlTdbbpnZspDyHPbi9O_efaWxJT40SkCdsZ3GTWMBt8dRAdqKrS-FQjFIfamrBs-5P&slof=1) built in * **xAI** added a new [‘Connectors’ feature](https://www.threads.com/@oncescuradu/post/DYF1HJ0jHKp?xmt=AQG0O1cN_xBjwYqBYVCKRPbMVkbTFC2mkaZC4Os4UwrXoElsD5ENVYUwNkE_SkpWmDYHRYM&slof=1) on Grok AI mobile apps * **X** is working on [preventing](https://www.threads.com/@theahmedghanem/post/DYUUzPyjPpB?xmt=AQG0XPl07r_bBwOIrGvs3X71LJHnA4ZkxENAXhlIgDUWd-ckehonYpkLyAWiP6dWnXMdwTVz&slof=1) automatic AI content disclosure labels from appearing on AI-generated content * **Telegram** added [autonomous bots](https://telegram.org/blog/ai-bot-revolution-11-new-features), auto-replies, AI-powered sticker search, and more -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Okay, the courtroom showdown between **Elon Musk** and **Sam Altman** is about the origins of **OpenAI**, not social media directly… …but given **xAI** is X’s parent company, and Elon is such a big figure in our industry, this roundup is well worth a read: Inside the Courtroom Circus With Elon Musk and Sam Altman: (https://www.nytimes.com/2026/05/11/technology/courtroom-circus-elon-musk-sam-altman.html?unlocked_article_code=1.iVA.LBZu.IXmHLJ9kxzEw&smid=nytcore-ios-share) * **Courtroom scenes spiralled into spectacle**, with protests, props, and fans chasing seats * **Musk cast himself as humanity’s protector,** pushing a “Star Trek not Terminator” AI future * **Altman stayed composed as tensions simmered**, with icy stares replacing direct clashes * **Private texts and testimony revealed fragile egos** behind $670B AI power struggle **__________** ##### **Also this week:** * **A judge is forcing Elon Musk and the SEC** to justify their [tiny $1.5 million Twitter stock settlement](https://qz.com/elon-musk-sec-twitter-settlement-hearing-051326) in court -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772731131) Caption: -------------------- Earlier this week, I explained to **BBC News** why TikTok’s new no-ads subscription in the UK [is a sign of the times](https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo): -- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7d67f53-14e5-49af-8712-216660503e0c/BBC_Quote_-_TikTok_Ad-Free.jpg?t=1778777988) Follow image link: (https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7745f3d-1fe9-4e3b-aa98-919cdb063541/Rangel_1_15_May.jpg?t=1778839774) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-after-replying-sounds-share-7459641936904327168-TjnQ/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - **__________** - This whole carousel is worth a swipe 🤣 - Instagram: (https://www.instagram.com/p/DYFNkEnlEy-/?igsh=MXMyZGl6bmNqODhnZg==) - **__________** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/937a23ce-db34-47ea-9dff-926dd1fce638/lol_4.jpg?t=1778839938) Follow image link: (https://www.threads.com/@hareem_fatima892/post/DYNnCMYAP1h?xmt=AQG08FpPbzs-1-LjofaxMir826oTyvc5WaYY2DQzpeKorhUsAPcjaGxVOZmOumA40FruNaqV&slof=1) Caption: - **__________** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1f9d7eb1-0d16-49eb-bfca-42bb5d0014b2/Rangel_2_15_May.jpg?t=1778839991) Follow image link: (https://www.linkedin.com/posts/jrangel_them-we-should-jump-on-this-trend-social-share-7458562360379748352-DhnO/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Meta** started rolling out a **Grok-style** feature on **Threads** this week, where **Meta AI** can be summoned to engage in your conversations. Users HATED it. Especially the fact that the Meta AI account can’t be blocked! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ef08cd21-fe34-4ce3-98a9-b7127ef5636e/Threads_ai_1.jpg?t=1778840351) Follow image link: (https://www.threads.com/@karissabe/post/DYP276ZmOcG?xmt=AQG090QIkZ7FrMeR1AEUxPXTAvihd4m1EtOHzL7xVUy-TBFXIx5lvOcxtR-ms3eOR3fW76g&slof=1) Caption: - Some users went the extra mile to figure out if blocking was possible… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7dd3e8e-a7e0-4972-bb58-8687e773f605/Threads_ai_3.jpg?t=1778840616) Follow image link: (https://www.threads.com/@jatonjustice/post/DYQJ6MqoNA_?xmt=AQG03DI_VFi_RclLiHD-8dZhzcR0ZpZevGSChEr3HLYsfcpxmwJW24C1Qrl6OWjMk8VmmQ4&slof=1) Caption: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/64252725-5bc0-4b52-8861-6882fed1e0d6/Threads_ai_4.jpg?t=1778840735) Follow image link: (https://www.threads.com/@wongmjane/post/DYQxGsIlEhU?xmt=AQG0Bm6LsYyMXnY8BTrUwaqfFUB4hR48Bn2Hkyi_lUVvaio9K6uoHHt-4aadMwRltLpzVqug&slof=1) Caption: - But in the end, the anger calmed down (or maybe Threads just made it disappear)… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c2b7f0e4-a552-463f-91b1-3d80fd158d1e/Threads_ai_5.jpg?t=1778840941) Follow image link: (https://www.threads.com/@karissabe/post/DYP5uDWmFd8?xmt=AQG0tIx8H7lhcw-UgDebVO8lG9z-rvGVATlyRZLV1xhEa_V-PnpHgSdDcHV795VZBe8sSSTu&slof=1) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **YouTube** pitched creators as **Hollywood replacements** at Brandcast 2026. Brands can now [sponsor creator shows](https://blog.youtube/news-and-events/brandcast-2026-highlights/) and buy curated creator slates like TV upfront inventory… Everything we announced at YouTube Brandcast 2026: (https://blog.youtube/news-and-events/brandcast-2026-highlights/) **__________** ##### **More brand social news this week:** * **Meta** has become an official **Cannes Film Festival** [partner](https://deadline.com/2026/05/meta-cannes-sponsor-gen-z-reece-feldman-red-carpet-selfies-1236890214/), bringing creators to the event with smart glasses, AI editing tools, and more …but the festival will still [ban selfies with stars](https://deadline.com/2026/05/cannes-red-carpet-selfies-meta-1236898106/) (sorry creators!) * **TikTok** and **FIFA** have launched a **World Cup 2026** [‘Creator Correspondents’](https://newsroom.tiktok.com/tiktok-and-fifa-introduce-the-fifa-world-cup-2026-creator-correspondents?lang=en) programme * **Disney** is doubling down on [short-form video](http://tubefilter.com/2026/05/11/disney-is-doubling-down-on-short-form-including-creator-partnerships) via its TikTok-style “Verts” feed to deepen fan engagement, introducing creator-made clips alongside official content * **Target **has scrapped its commission-only creator programme, [replacing it](https://www.modernretail.co/marketing/why-target-killed-its-creator-program-launched-2-new-ones/) with Club Target and Target Ambassadors to treat smaller creators and pros differently -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"There was a trend for a long time that held that the future of branding is social. I think the future of brand is trust."“ — – **Sean Downey, president of the Americas for Google**, as YouTube [ramps up support for creator/brand partnerships](https://www.adweek.com/convergent-tv/youtube-google-creators-upfront-2026-sean-downey/) **__________** ##### **Also quoted this week:** _“Children should be protected in the same way wherever they live in our Union”_ **- European Commission president Ursula von Der Leyen **pushes for [EU-wide social media age protections](https://thenextweb.com/news/eu-social-media-protect-children) for children __________ _“If lawmakers actually want to protect kids, they should stop asking platforms to decide which stories are acceptable and start regulating core design choices that cause harm in the first place, like endless scroll, engagement‑based recommendations, and surveillance‑driven feeds.”_ **- Activist Lennon Torres** argues app design is [more important for safety](https://mashable.com/article/no-content-cops-better-design-op-ed) than content moderation __________ _“No. The Nazi Party’s name included ‘National Socialist’ for propaganda appeal to workers, but Hitler explicitly rejected Marxist socialism” _ **- Grok** [called out its master](https://futurism.com/future-society/grok-beatdown-musk-socialism), **Elon Musk**, for parroting the old lie that Hitler was a socialist -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- This is a good look at **TikTok’s** Commercial Music Library, which gives around 7 million businesses access to 1.5 million licensed tracks Viral songs like ‘Orla’ power turn trends into revenue, as artists earn from ad spend and organic brand use, not just streaming plays Breakout hits can scale massively, with tracks hitting 1 million videos and 10 billion views. Inside the secret TikTok library that turns viral songs into brand soundtracks: (https://www.fastcompany.com/91539144/inside-the-secret-tiktok-library-that-turns-songs-into-brand-soundtracks) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **Digg** is back… again. The app has [relaunched](https://techcrunch.com/2026/05/11/digg-tries-again-this-time-as-an-ai-news-aggregator/) for a second time in months. Its previous open beta was shut down after being quickly overrun by bots. The new platform drops the **Reddit**-style model and instead tracks sentiment around trending topics. It’s currently focused on AI news and conversations. **Founder Kevin Rose** [says](https://x.com/kevinrose/status/2052423288878735744?s=61) the vision is to expand beyond AI into a broader trend-tracking platform Digg — what AI Twitter is paying attention to: (https://di.gg/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Instagram ads **are packed with “definitely not cocaine” products like designer bump straws and powder pouches 😱 Brands are blatantly using coded terms like “electrolytes” and “cacao” to dodge **Meta’s** drug ad rules. Some accounts only vanished after journalists asked Meta why they were still running ads. Platforms still can’t police wink-wink marketing built entirely around loopholes. It Sure Seems Like These Instagram Ads Want You to Do Cocaine: (https://www.wired.com/story/it-sure-seems-like-these-instagram-ads-think-youre-doing-cocaine-all-wrong/) __________ ##### **More WTF this week:** * **Mark Zuckerberg** has shared a Meta Connect playlist, sparking criticism of its “[cringey college party](https://www.fastcompany.com/91541116/mark-zuckerbergs-meta-connect-2026-playlist-has-the-vibe-of-a-cringy-college-party)” vibe with acts like Jack Harlow, Doja Cat, and EDM-style pop * **OnlyFans’ first-gen creators are retiring**—and some are [begging you to forget they exist](https://www.wired.com/story/onlyfans-creators-retiring-right-to-be-forgotten/) * **The EU** is to run a pilot scheme that will [invite influencers to summits and ministerial meetings](https://www.politico.eu/article/eu-council-meeting-social-media-creators-access/) from July (prepare to be REALLY BORED, influencers) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3eb1083-b95a-4eeb-b285-a9022869b083/Lululemon.png?t=1778842149) Caption: **Lululemon **is looking for a [Global Social Media Analytics Specialist](https://www.samssocialmediaclub.com/job/global-social-media-analytics-specialist/) _[Hybrid, Vancouver, BC, Canada]_ **__________** ##### **More social media jobs:** * **English National Ballet** needs a [Social Media and Digital Officer](https://www.samssocialmediaclub.com/job/social-media-and-digital-officer/) _[London, UK]_ * **The Open University** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-43/) _[Milton Keynes, UK]_ * **The LTA** is recruiting a [Padel Social Media Content Producer](https://www.samssocialmediaclub.com/job/padel-social-media-content-producer/) _[Roehampton, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **YouTube **has published a handy playbook for [creator marketing](https://services.google.com/fh/files/blogs/youtube_creator_marketing_playbook.pdf) on the platform: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f656a80-6296-4864-a5db-8cfcddb31b69/YTCM2.jpg?t=1778842620) Follow image link: (https://services.google.com/fh/files/blogs/youtube_creator_marketing_playbook.pdf) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2 BILLION**“ — – **The number of hours YouTube says** viewers now watch [Shorts on TV](https://www.threads.com/@mattnavarra/post/DYWmWGDCliu?xmt=AQG0calGYltm5hHrWWcQxHOFRQ_hMmJcXRNFzYxu3Jrjy6f-ioOqw2MQysMiuceF9HcqdxLN&slof=1) for every month **__________** ##### **More stats:** * **NO MORE FAME:** Gen Z is [done chasing fame](https://www.threads.com/@mattnavarra/post/DYRrtfzinyt?xmt=AQG0LbPfv_klkQYlms7dymqGf1ffSdV_CH9u1Re-mXZ1OE1PsD17Dex78Bw8KjpOZ6ytptqb&slof=1), new data revealed: - 📈 Only 13% of Gen Z picked Zendaya as a role model; no one else hit double digits - 📈 A huge 36% rejected all celebrity role models including creators like MrBeast, signaling a shift away from fame - 📈 79% prefer a private life, while just 9% still want fame or public attention - 📈 Just 5% want to be influencers, down sharply from earlier Gen Z ambitions - * **BIGSTACK: **Substack has hit[ 500,000](https://www.threads.com/@mattnavarra/post/DYFF33MCrfD?xmt=AQG0M9MNRex2jyDlwbRZKWFcKv_UtwifX7rZtjRIHtD477tXDOEZdUl9VhtaLFBgSVG4b-i3&slof=1) paid subscriptions in the UK * **UP IN THE SKY: **Sky News dominates reach on YouTube in the UK with [9 million users](https://www.threads.com/@mattnavarra/post/DYPi1nTCioE?xmt=AQG0g8MIDOlc96irF9J0yAT0gvdHF5yYcZgbnJV3TUzsWxg6Mpw9Tcnwrxyus-F4fhHzjLWb&slof=1), ahead of the BBC with 8.4 million and Netflix with 7.9 million * **A WORRYING AMOUNT: **Google, TikTok and Meta have sent over [70 million](https://www.bbc.co.uk/news/articles/cze2y02jw1ko) warnings to users searching for child sexual abuse material * **SCREWGLED: **Meta claims Instagram is replacing Google for product discovery, with [92%](https://www.threads.com/@mattnavarra/post/DYWkrBfCr-6?xmt=AQG0y78A7Le12C5znKUcifKBCTUK5GcZzG2VdcRTcN97BX3YuQRvRrZvpKptzVqH8sywVZFD&slof=1) of people using social apps for product discovery vs 79% for search engines -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Threads** appears to be bleeding users, while **X** is winning on every engagement metric 😮 [New app data](https://www.threads.com/@mattnavarra/post/DYWnzvviv_n?xmt=AQG0S98QLyYXDludg5YgiXzwzDTwxV8dL8V5aX9YxN5pziEXDslq96uNnCXa_d3ZxqpL14_U&slof=1) from **Apptopia** claims Threads has lost daily active users for 8 straight months. X, meanwhile, reportedly grew daily users 22% globally and 28% in the US YoY in Q1 2026. The report says X now beats Threads on time spent, sessions per user and retention. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f208f46-9a6c-43a8-86ba-0fd794d03c2c/IMG_0265.jpeg?t=1778836160) Follow image link: (https://www.threads.com/@mattnavarra/post/DYWnzvviv_n?xmt=AQG0TyaVjo6hh1Hfy8rxZCZYU-hs3PIiVIoyfX93fktYuHMxCfsHv6vCvK0XxAhZ7RTPAyGq&slof=1) Caption: **___________** ##### **More social data, charted:** * **PEAKED: **The rise and fall of [downloads](https://www.threads.com/@mattnavarra/post/DYPd0EBChkk?xmt=AQG0-FNKfhkGcZC5qgqdD0jVmsPb5c5cdBNzpDFwSbfythmRDiYAv6cXpEni2nmSUslZ8IZr&slof=1) of Elon Musk’s Grok app downloads * **BAD BUSINESS: **[Enterprise adoption of Grok](https://www.threads.com/@mattnavarra/post/DYPd1Z0ihmp?xmt=AQG0zHJ60zAbHOR8ooAMrJufQQg3eZdl0Xf94iPDobrJ6qOwehNRRbyfiEoPAVpagCQ-b7QA&slof=1) looks poor versus other AI apps * **THINK BIG: **The world’s [biggest social media platforms](https://www.threads.com/@mattnavarra/post/DYPh6Tnik88?xmt=AQG04zcjs9AP0VSZ4PcBHpgBMQGamN3RfwZrIIxLlqo0Q7GFbZD2hHYsM4szWBnraiKeB2g&slof=1) in 2026 * **BIG JOBS: **How ‘creator’ compares to other [career ambitions](https://www.threads.com/@mattnavarra/post/DYRru9pCpXS?xmt=AQG0xUH23A34pvfJ91nToRLGxe1nIAjs3LsYdrVOO3gY7Ef4uPctAS5S_KCRXfNlM7LIISO6&slof=1) among Gen Z * **NO THANKS: **What social media users worldwide [do NOT want from brands](https://www.threads.com/@mattnavarra/post/DYUIxyTCkyg?xmt=AQG0tyyjNJ8z_WxV9hX4jYPhdf0mzxMAa0nwhV4UZlK0l2SST2gn8GRQVgrlO0-l0GlNiyXD&slof=1) on social media -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta employees protest new mouse-tracking software days before mass layoffs: (https://thenextweb.com/news/meta-mouse-tracking-protest-layoffs) **__________** ##### **Also spotted this week…** * **Meta’s planned job cuts **and embracing of AI has unsurprisingly led to internal anger, anxiety, and job uncertainty. [[New York Times $$$](https://www.nytimes.com/2026/05/08/technology/meta-ai-employees-miserable.html?smid=nytcore-ios-share)] * **LinkedIn is cutting 5% **of its workforce in a reorganisation. [[Quartz](https://qz.com/linkedin-layoffs-workforce-reduction-reorganization-051326#)] * **UK MPs want social media** treated more like unsafe toys than harmless apps. [[The Register](https://www.theregister.com/security/2026/05/15/mps-want-social-media-treated-more-like-unsafe-toys-than-harmless-apps/5240578)] * **The EU has backed** Italy’s right to make Meta pay for news content. [[NiemanLab](https://www.niemanlab.org/2026/05/the-eu-backs-italys-right-to-make-meta-pay-for-news/)] * **Spain is pressing ahead **with tough AI and social media rules despite US lobbying. [[TNW](https://thenextweb.com/news/spain-social-media-ai-rules-tech-lobbying)] * **A suicide forum has been fined** £950,000 for not blocking UK users. [[BBC News](https://www.bbc.co.uk/news/articles/cdxpyvvdyn7o?app-referrer=deep-link)] * **Pinterest has upgraded **its ad relevance model, combining real-time search behaviour with external conversion and browsing data. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-updates-ad-relevance/819790/)] * **Amazon Prime Video** has followed Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app. [[TechCrunch](https://techcrunch.com/2026/05/08/prime-video-follows-netflix-and-disney-by-adding-a-tiktok-like-clips-feed-in-its-app/)] **__________** **New features and tests:** * **Facebook is testing **a refreshed UX for creating and editing Reels. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DYPo60KDB5d?xmt=AQG09tpZqv9GpPqDOMeou5wd1AggqxNuUhPT0RUL7A0nT7fWJlX6H71LD8rKdHhtDUyKV7Ka&slof=1)] * **Facebook now lets you** edit and reorder Highlights [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYRf71NDCu9?xmt=AQG0F3Q1_MAA5RRRf3OnjNUumoucgPBTGAH6atZiEX3WFWfKCOLZ1fOnbyi161zY7JMAqf9M&slof=1)] * **Facebook has added** a shortcut to Instagram Edits in the main Reels composer. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYPpdnyDJeT?xmt=AQG0e0xuZ5MRhglYzzF8PWRFfbHWBTmbGnBm7Z32BtMVCCJE93TOuU4uxiTP9nFU1Q0N1nU_&slof=1)] * **Instagram has been showing** very large story reaction bubble. [[@saadhjawwadh](https://www.threads.com/@saadhjawwadh/post/DYSMJeIAT5C?xmt=AQG0wSMTCZZm6an77IYrJPJnsVDCKt8zkzlLmMr2SDzNDzrmPCQ7fzk4nHrnlMUge1tGVUeU&slof=1)] * **Instagram is testing** a new UX for the bottom navigation bar. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYR827SDGWv?xmt=AQG0ux0iDkYHBthV1KyyWuOoPH-9CJY62UlvABiBFALgWh_wH6tw4oqKleGPmMj9pUmHuYk&slof=1)] * **Instagram is testing** a refreshed UI for the story composer. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYFHmxOjC__?xmt=AQG0rMPB9lrF12J5rXHRbzPBV7ztKSmWT54kao--lF_8dDT1zSfj5mVTvSVVPIqdE5KHMPES&slof=1)] * **Instagram now lets you** customise your profile picture avatar with different poses and backgrounds. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUWu-JDBAH?xmt=AQG0hYkt3-RlWRZ1D52L1LNNOzqurHzAZma4bNr8W3dKJBHOeg1alleaHVGTzRI9rzuiqKUU&slof=1)] * **Instagram now allows you** to receive notifications only for new messages and nothing else. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYEZIUCjTfg?xmt=AQG001Kq7DpTf9ErKlGDm3IqEw87fo0Ykc2DtVrVZsOgwGm0LQ8GVB8OXDCOKBruwLDMbDo&slof=1)] * **Instagram’s “Hidden Requests”** section is now called “Spam”. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUX49FDOb-?xmt=AQG0Ah59WdmA2Pkl9mxkmVaWJ_XoXJylB7kyWR_g6An_yAZOvV11YcUWztiPUYN9u8pKTHI&slof=1)] * **Instagram now lets you** choose the location you want to receive voting reminders for. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYEZosWDXFW?xmt=AQG0dvYzWN0ivU4TvMu7fBBOPTak8ZIctShpRVQ8hNGJNdRWh8BsOodShn6DtycvL9HPecs&slof=1)] * **Instagram is promoting Edits** in the Reels tab with a full-screen splash page. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYWn1XyDId8?xmt=AQG0a5_0g6hA8xiN6U4WAIpN9UZ46RiNBFXL0b6wMATPM410P6EUA3rFAAWCADc__4dzqBgh&slof=1)] * **Meta Business Suite** has a new logo [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUUc62DJSB?xmt=AQG07XfY79brG0pir-GsjDDuugvBOOQjdW88R19sdXFR-pPAmCS8a_5TZpGqAH7vW5pxufA6&slof=1)] * **WhatsApp is testing** a feature that allows channel admins to reply to their updates. [[WABetaInfo](https://wabetainfo.com/whatsapp-beta-for-android-2-26-19-9-whats-new/)] * **WhatsApp is working on** a new system to view chat lists. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DX-l284CK3k?xmt=AQG0zYuMvhp_7dyw1hamd4uDBl8RMRSQTJsA5zvFRloHoLGfgYJxMcJ9ZnNrtekh3Okeh-y_&slof=1)] * **WhatsApp is working on** a new design for message bubbles. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DYQnbMgCC-1?xmt=AQG0eBv_IZtVG72teIDAwz24JAPrAhDD7_TZCfYn2Xg1bJddtrH-U7zp4z6rG7fx4JgTOdJJ&slof=1)] * **WhatsApp is working on** a feature that allows users to clean up storage in their channels. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DYPVCESEani?xmt=AQG0smSXs-8U5g0QggrolqxybdxJ2SVshTAP8n-1h7Bf7lEL3Dmw9gmGSeuohjuaeQQMITti&slof=1)] * **WhatsApp Business is testing** a rename of Labels to Lists. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYWm9TSDM9L?xmt=AQG00Ffrv_JSLZ1U4SYtk04bOa6zjD6EqRhvJJOm5XPdrLT4UqlyOdc7rM19MVsVq9IHc8Qp&slof=1)] * **Clubhouse has added** new Karma and Earnings features. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYRgMWeDBP0?xmt=AQG0G_wr3GbsuszlSwNskT819oUlmjSZntmS4K8WKawaHpCK87wGF6r0m4bwqItcfQO4C2M&slof=1)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- YouTube Creators Are Working Outside Of The Old-School System To Become The New TV Stars: (https://deadline.com/2026/05/youtube-content-creators-kareem-rahma-mrbeast-1236883278/) **__________** ##### **Also worth a read:** * **How short-form video 'clippers'** are [overrunning the internet](https://www.npr.org/2026/05/12/nx-s1-5794670/influencers-creators-video-clips) * **Meet the YouTube whisperers**, a booming class of [advisors behind MrBeast and other million-dollar channels](https://www.cnbc.com/2026/05/10/youtube-advisors-mrbeast-top-creators-platform-viewership.html) * **“Meta is dying.** [It’s about time](https://www.nytimes.com/2026/05/08/opinion/meta-facebook-zuckerberg.html?smid=nytcore-ios-share)“ * **How Reddit is converting** [casual users into daily ones](https://www.searchenginejournal.com/the-reddit-earnings-story-most-marketers-missed/573727/) * **Smart glasses are 'an invasion of privacy' **- [Meta's are selling better than ever](https://www.bbc.co.uk/news/articles/cj37z8357e5o) * **The TikTokification** [of streaming](https://scalablepod.com/p/the-tiktokification-of-streaming?utm_source=scalablepod.com&utm_medium=newsletter&utm_campaign=the-tiktokification-of-streaming&_bhlid=99403b9c3604f407aed9c53e191aa06f9fbb4282) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **At least some teens are ditching screens**, craving real-world social connection instead. The result? **90s stoner trend hacky sack** has exploded among** Gen Z teens!** The trend lives offline, but **TikTok** and **Instagram** are pouring fuel on the fire… This '90s Gen X stoner trend is now a Gen Z obsession: the hacky sack: (https://www.businessinsider.com/hacky-sack-footbag-newest-trend-high-school-gen-z-2026-5) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- … And that’s everything you and your social team needs to know this week. I’m heading off to urgently tweak my Instagram feed algorithm topics. **Instagram** just showed me this… WTF, Mosseri! 😳 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3031af2f-014c-46ba-b9bc-9e9ca0cc83a0/image.png?t=1778844435) Caption: - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28d9e00d-b6b5-4593-b93b-cb227c46b378/Geekout_150526.jpg?t=1778846278) Caption: -------------------- **Reach 30K Social Media Pros** Advertise in Geekout for less than you think. Get up to 25% off Geekout ads in 2026 **Tell me more** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** 👇 Tap here 👇 **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads) -------------------- ## **Hello, geeks!** So…. Instagram latest copy/paste app has dropped globally. [Instants](https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c8cc9fd8-cd74-4434-bc55-f6e42700141b/image.png?t=1778842546) Follow image link: (https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/) Caption: - And while I am almost definitely not Adam Mosseri’s target market here, I’m not convinced this one has legs. It’s basically a clone of an app that already failed to sustain mainstream traction, BeReal, which itself was riffing on the addictive mechanics of Snapchat, which for teens is basically messaging app crack. The problem? Instants doesn’t seem to add enough new functionality, novelty, or reason to exist beyond: “What if BeReal, but Instagram?” Bold. Check out my deeper dive on Instants later in this week’s Geekout. **__________** ##### **Meta Subscription Fever** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3529a64a-2065-4d33-994d-eabfe8381fea/ai_generated_cfda3253-6128-4fe0-9b77-1ef8f433d76c.png?t=1778842235) Follow image link: (https://x.com/MattNavarra/status/2054524642501484867) Caption: - Meta product managers appear to have discovered the subscription button and are now repeatedly smashing it. [Meta Verified launched in 2023](https://techcrunch.com/2023/03/17/meta-launches-paid-verification-on-instagram-and-facebook-in-the-us/). ad-free Facebook and Instagram plans arrived [in the UK and Europe last year](https://www.bbc.co.uk/news/articles/ce8rpdmm284o). Earlier this week, WhatsApp started [rolling out WhatsApp Plus](https://wabetainfo.com/whatsapp-plus-is-rolling-out-premium-features-to-ios-users/), with paid perks like custom themes, app icons, premium sticker packs, and more. But Meta looks like it’s only getting warmed up. According to [Meta’s App Store listings](https://x.com/MattNavarra/status/2054524642501484867) for Threads and WhatsApp, new in-app purchase options for “No Ads” have appeared. Pricing goes up to £14.99/month for ad-free experiences on 5 accounts. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6aef83b4-96de-4ef6-ba73-c4f84370ed57/image.png?t=1778842590) Follow image link: (https://x.com/MattNavarra/status/2054524642501484867) Caption: - Which feels… ambitious. That’s a big ask for most users, especially when the core benefit is simply removing something people already dislike. But lets be honest, Meta is only offering these ad-free plans in limited markets [under duress from EU regulators](https://archive.is/3pdXW). The more intriguing move is Meta AI… A premium Meta AI subscription [also appears to be in the works](https://x.com/MattNavarra/status/2054536305929752636?s=20), though there are no clear details yet on what users would actually get for the money. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/887af7f5-8826-479b-9983-275f32c5067a/image.png?t=1778842608) Follow image link: (https://x.com/MattNavarra/status/2054536305929752636?s=20) Caption: - At around £20/month, Meta will need a very strong reason for people to choose it over ChatGPT or Claude, both of which already have established paid plans and much clearer utility. For now, it feels like Meta is testing how far it can stretch the subscription model across every major app it owns. Still, never underestimate Meta’s ability to turn “free app with ads” into “please subscribe to make this slightly less annoying.” **___________** ##### 1 cool thing… 🔥 If your AI content strategy is currently "ask ChatGPT and pray" — [this free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) is a seriously useful download - **P.S… ****Skip to the very end of this week’s Geekout **to reveal Instagram’s brutal judgement about me 🤬 -------------------- ###### SPONSORED ▶︎ FREE AI TOOLKIT #### Your Social Strategy Can’t Just Be “Use ChatGPT More” 🫣 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6febab85-1e4a-4cf8-a66d-e1ec0ada0c96/ad-geekout-2000x1000.jpg?t=1775139331) Follow image link: (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) Caption: - AI was supposed to save social teams time. Instead, half of us are now babysitting ChatGPT like a chaotic intern with unlimited confidence. Wrong tone. Generic captions. Dead-eyed "thrilled to announce" energy. Reports that still need rewriting before anyone senior sees them. [Agorapulse's free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) is built to fix that. Made specifically for social media teams who need AI to help with the actual job, not create more work. **You'll get…** * 🎥 **Free webinar:** 5 ways AI can make your social job easier * 🔥 **Advanced webinar:** Turn generic AI into a proper social media partner * 📝 **Prompt sheet:** ChatGPT, Claude, strategy, reporting, calendars and inbox workflows * ✅ **Checklist:** Make AI sound like your brand, not a LinkedIn engagement pod The first webinar is ungated. The rest unlocks with one work email. No AI theatre. Just practical stuff that works. **👉 **[**Grab the FREE AI toolkit**](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG)** →** Better prompts, sharper copy, fewer rewrites **🔓 Unlock AI Toolkit 🔓** (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram’s New Instants App Is a Snapchat Clone for Thirst Traps: (https://www.wired.com/story/instagrams-new-instants-app-is-a-snapchat-clone-for-thirst-traps/) 2. **EU to crack down on TikTok + Instagram**’s ‘addictive design’ by summer 2026 [[INTERVENING](https://www.cnbc.com/2026/05/12/tiktok-instagram-social-media-addictive-eu-crack-down.html)] 3. **WhatsApp starts to roll out paid subscriptions**, with exclusive premium perks [[ENSHITTIFYING](https://wabetainfo.com/whatsapp-plus-is-rolling-out-premium-features-to-ios-users/)] 4. **TikTok will now lets UK users pay** £3.99 a month to avoid ads in feed [[AD-BLOCKING](https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo)] 5. **Meta tests its own version of Grok** in Threads, but it’s already pissing users off [[IRRITATING](https://www.engadget.com/2171113/threads-users-are-pissed-they-cant-block-metas-new-ai-chatbot/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Instant failure? — Instagram’s new app has a lot to prove Instagram's new 'Instants' feature combines elements from Snapchat and BeReal: (https://techcrunch.com/2026/05/13/instagrams-new-instants-feature-combines-elements-from-snapchat-and-bereal/) If there’s one thing Instagram is good at, it’s copying Snapchat. And so here is Instants, the snappiest of all Snapchat feature clones. It’s as simple as feature can be. You take a photo for either your friends or close friends and it gets added to a stack of images in the corner of their DM inboxes. You get notified if someone reacts to it. …and that’s it. The question is… WHY? BeReal proved itself to be a dud years ago, and Snapchat has cornered the market for disappearing photos. Given the way Instants presented in the app, it doesn’t exactly encourage interesting use cases, either. The most interesting thing I’ve seen posted so far is pet photos, and it’s easy to forget Instants is even there in the app. Meh. The feature might evolve over time but as it stands right now, I just can’t see it taking off, except _maybe_ among younger users. But even then, if they like this kind of sharing, won’t they already be doing in on Snapchat? If Instants is already bugging you, here’s how to [turn the bubble notifications off](https://www.threads.com/@mattnavarra/post/DYUfw6qits0?xmt=AQG0Gw6n_G3wQ_hlm4xxZTrycZ5XdZEwIskTsIrSskyuXzp4-FqpBOw5I0a4tpiNl6HJzzc&slof=1) and how to [delete a photo you accidentally sent](https://techcrunch.com/2026/05/14/how-to-turn-of-instagrams-new-instants-feature-and-retract-photos-you-accidentally-shared/) (essential knowledge!). Oh, and Instants is also available as a [standalone app](https://apps.apple.com/gb/app/instants-an-instagram-app/id6756442328). That seems even more pointless than it being a feature in the main app. I mean, here at Geekout, we’re old enough to remember when Facebook launched a standalone app[ for poking people](https://about.fb.com/news/2012/12/introducing-poke-for-mobile/). 🙃 Yeah, that one didn’t last long. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44e97012-a43d-4359-b0a1-a7ac23e4be40/image.png?t=1778837213) Follow image link: (https://www.meta.com/en-gb/blog/six-months-of-meta-ray-ban-display/) Caption: Image: Meta Ray Ban Display Smartglasses * **Meta** rolled out [major new features](https://www.meta.com/en-gb/blog/six-months-of-meta-ray-ban-display/) for its Ray-Ban Display AI smart glasses, like neural handwriting in WhatsApp and Instagram, live captions for conversations, and more …and [third-party apps and games](https://www.engadget.com/2173297/meta-is-bringing-third-party-apps-and-games-to-its-display-glasses/) are also coming to the Ray-Ban Display AI smart glasses * **Meta** is offering rival AI chatbots [free access to WhatsApp](https://www.siliconrepublic.com/business/meta-opens-whatsapp-to-rival-ai-chatbots-to-steer-clear-of-eu-ire) during the EU competition probe into its ban of the bots * **Meta** published a guide to help you choose which of its[ AI smart glasses](https://about.fb.com/news/2026/05/which-meta-ai-glasses-are-right-for-you/) are right for you * **Meta** is renaming the [‘Engagement’ metric to ‘Interactions’](https://www.threads.com/@oncescuradu/post/DYMs3SxDDzV?xmt=AQG0RtJXErAhrSPiNwmPWW5SWUbZDE1jPOKU6o5GFTkZzxCPutP8D3osLzE-PwnFVLDJ-rDK&slof=1) across its apps for consistency * **Meta** added a new ‘[Profile Suggestions](https://www.threads.com/@theahmedghanem/post/DYRgoqbDF9Z?xmt=AQG0B03XjYDuzTM2efDf_u1wZHGlD847bccavxITbm25T0tyTqDoyCzH1dLeZgrvfWLjLR3g&slof=1)’ option to let you control whether your profile appears in ‘People You May Know’ or ‘Suggestions for You’ * **Meta** is being [sued](https://www.bloomberg.com/news/articles/2026-05-11/meta-sued-by-california-county-over-scam-advertisements) by a California county over alleged scam ads * **Meta** launched a new AI assistant to help developers [set up WhatsApp Business apps faster](https://l.threads.com/?u=https%3A%2F%2Fdevelopers.facebook.com%2Fblog%2Fpost%2F2026%2F05%2F13%2Fmeta-ai-developer-assistant-now-live-for-business-messaging%2F&e=AUCKGpRL6L1BWkuOjaOjTEtGEz5safQKcznFu3_o4ziRaO_B1myd3QMiYpdPq7jTlfwfRaMjaaeeSvmAYPLgMC_HjbqWZH7ks7MzDhzmmA&s=1) * **Facebook** has added a new [Content Planner](https://www.instagram.com/p/DYUlabPFt-r/?img_index=1&igsh=MTZsd2NiZnc1dHM0eg==) and Reels Bulk Upload for creators * **Facebook** allows [scammers to send ads to seniors](https://www.nbcnews.com/tech/security/meta-allows-repeat-scam-artists-target-seniors-report-says-rcna344068) at scale, a new report shows * **Facebook** now lets you [erase the music](https://www.threads.com/@jonahmanzano/post/DYO81t_l72k?xmt=AQG01Vt76f7qm5e_sbkWtEFkUdmkxZGQbKxsyp6qI_tPIyJJW4ohgjZgxRvQgJIbCk0ZQjeZ&slof=1) in your video if there’s a copyright claim against it, rather than muting the whole thing * **Meta** is testing the ability to [sync your profile picture](https://www.threads.com/@theahmedghanem/post/DYRfmPujIeg?xmt=AQG0TjEMZMotXFiZCISl0M68gpDX_AebCB9RtZlz8i-8N0zERrXSihUBn74mfhHOsdqL93MK&slof=1) across its apps **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0dc55774-ae6b-4924-8475-fa70757bf16a/image.png?t=1778837316) Follow image link: (https://www.socialmediatoday.com/news/instagram-tests-captions-on-each-post-within-carousels/819917/) Caption: Image: Instagram’s new multiple captions for carousels feature * **Instagram** is testing letting you [add unique captions](https://www.socialmediatoday.com/news/instagram-tests-captions-on-each-post-within-carousels/819917/) for each piece of content in a carousel * **Instagram **will now snitch on teens by telling their parents the topics [driving their feed](https://www.socialmediatoday.com/news/meta-updates-parental-supervision-tools/820058/), and new topics searched for * **Instagram **is considering support for [longform video](https://www.socialmediatoday.com/news/instagram-eyes-long-form-content-on-ctv/819793/) like podcasts and livestreams as it targets growth on connected TVs * **Instagram** has been spotted testing [16-account collab posts](https://www.milkkarten.net/p/this-non-profit-just-launched-a-social), but don’t expect it to be available any time soon * **Instagram** is testing moving the Story progress bar to the [bottom of the screen](https://www.threads.com/@mattnavarra/post/DYPBRa1ih2K?xmt=AQG0cEPJK4M3JATAkR0kMjG5lyRbzxqLfp6V4EjX2KM97rAq_yvORSHmfu0c0-Cg_I9TkAM&slof=1) * **Instagram **is making it easier to [change post music](https://www.threads.com/@theahmedghanem/post/DYRekNPjNZ3?xmt=AQG0fo_iOBuaZRSf1pB6l610r52eCljfBQusLXFcnu7mhgsJJPD30tvNnUp-XA1pBUTk7cKl&slof=1) during the creation process without needing to remove and reselect a new track * **Instagram **has quietly [removed the Places tab](https://piunikaweb.com/2026/05/12/instagram-quietly-removing-places-search/) from Search for some users, killing easy location discovery * **Instagram** has quietly added [Events inside DMs](https://www.threads.com/@jonahmanzano/post/DYE-wlvCQ9-?xmt=AQG0z1QTNgKmwOFN3pANaQ5MrY9k_3fKqV5mCqvCI1ZflpcwF-CivjqEpgeKRNlvx07K-6re&slof=1) * **Instagram** has [redesigned its iPad app](https://9to5mac.com/2026/05/08/instagram-redesigns-ipad-app-to-what-it-always-should-have-been/) to be more like the iPhone version, ditching the Reels-centric experience * **Instagram** and **Google** have partnered to make photos and videos in the app [look better on Android](https://www.androidauthority.com/instagram-best-of-android-experience-3665552/), closing the gap with iOS * **Instagram Edits **has added duration controls for [transitions](https://www.threads.com/@mattnavarra/post/DYU4z1piqV0?xmt=AQG02gCrM97M2xOysy_2PSQSmt16NjxsV4_YIKv9VkTPHnFV5m1XlXmWZNTOumZVBaxZ-j0&slof=1), support for Live Photos, and more **… Edits** has also added [‘Template Settings’ and ‘Add Version’](https://www.threads.com/@theahmedghanem/post/DYNjvcajs7w?xmt=AQG0PCTpHLs2V6CKMQwSIH9kA0j_B-Wx40jhPaqFyuID-FkZpWJc5qTMR9RhNZsipWhhGe3U&slof=1) options * **Instagram Edits** is testing the ability to export videos [up to 15 minutes in length](https://www.threads.com/@oncescuradu/post/DX5QvxZDNJu?xmt=AQG0zfVVdGF0bvfovLw-faGohYbIu54DQTEHDdtGOHAyH2UaH58GPaJ5NJkdpYHSe1e1Lh4&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9d08fc31-e717-4e8e-b26a-c1e342613335/image.png?t=1778837778) Follow image link: (https://www.socialmediatoday.com/news/threads-updates-its-branding/819910/) Caption: Image: Threads refreshed brand logo and font * **Threads** has officially launched its [new logo and font](https://www.socialmediatoday.com/news/threads-updates-its-branding/819910/) to further separate the platform from Instagram * **Threads** seems to be planning an [ad-free subscription](https://www.threads.com/@mattnavarra/post/DYRxVDjihV7?xmt=AQG0bO-aHE-3tLkLbIZeuA70TXc-WBqP0QBdxBvd8RLfq24RjxparaYQlis3E4qPArSZR9Lg&slof=1) from £3.99 for one account per month * **WhatsApp** also seems to be working on [a ‘No Ads’ subscription](https://www.threads.com/@mattnavarra/post/DYRviOOisnm?xmt=AQG0kqSMzio0xLr4-ObNDtLxZN3j2bTDDfmNNQIURSPtIQuFZNp3B356jFiwTOL6jiCczoJG&slof=1), which could cost as much as £14.99 per month for four accounts * **WhatsApp** is jumping on the Snapchat-cloning bandwagon by testing [disappearing messages](https://www.threads.com/@wabetainfo/post/DYWMevoEXe7?xmt=AQG0_s53HP-Nx23vMCDf-ZN4EQ1hw7AU18GPy84PqEVUIPwXU1bKpftntz279ejRowf9smI&slof=1) * **WhatsApp **is testing [Business Broadcasts](https://www.threads.com/@theahmedghanem/post/DYWoReBDBky?xmt=AQG02DT02mXnCuMSCZCBqCsTEJp7p1W9shxqxGx-yBQoyoA_EKvKmBCTA9wh8MGdh9ZN1G2u&slof=1) to help companies stay in touch with customers * **WhatsApp **could be set to introduce a feature that lets group admins share a [greeting message](https://www.threads.com/@wabetainfo/post/DYOCoS9iK1O?xmt=AQG0baIgGUFwCAqAHeZ3klFcnbVT4MxjjqFtZ-boIJsuWgKv9AbuoZzfeu4mxBrgZrhOzOjo&slof=1) * **WhatsApp** is testing a feature that shows when status updates are [reshared many times](https://www.threads.com/@wabetainfo/post/DX0SrIUiI3C?xmt=AQG0TNO64czFy3kh3pcEVGAawCRngElB5rJ4cnNYonNsUmovqO6h0_g440kp9Ip3t_IiXAOp&slof=1) * **WhatsApp** is testing [quick reactions](https://www.threads.com/@wabetainfo/post/DYTMN0ICPIi?xmt=AQG0Dw5GN2evjyNq3LcudcU1IL-shc-FnFBhnCXnSze-1TI3QjTyqWfL2OawbBHT0HxY15Ig&slof=1) to status updates * **WhatsApp** is working on a [new widget](https://www.threads.com/@wabetainfo/post/DYBKpniCIpP?xmt=AQG02cct_znpZB35sHW3LjLzwv5eoxIsBHMYoFRo-pjSLioXIckORVw46X1ldn40uQJ9KcLQ&slof=1) that shows who shared status updates * **WhatsApp** is set to test [new chat themes](https://www.threads.com/@wabetainfo/post/DYLd0_hiFk9?xmt=AQG0gjN7cdLC9YDlXBpllTV3nbnPVXvcLKSEcdvKHcskEjeCG30JcvWU9_Mc5gV9_yjqG4zc&slof=1) on the web **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10fbe77e-a99a-4614-bb92-d6e6811325f3/image.png?t=1778837870) Follow image link: (https://www.socialmediatoday.com/news/x-updates-history-tab-for-ios/820188/) Caption: Image: X’s new ‘History’ tab on iOS * **X** has turned Bookmarks into a full [“watch later” media hub](https://www.socialmediatoday.com/news/x-updates-history-tab-for-ios/820188/) with an updated History tab on iOS * **X** is launching ‘Fabrizio 24/7,’ a new [daily World Cup show](https://deadline.com/2026/05/fabrizio-romano-making-daily-world-cup-soccer-show-x-1236887899/) hosted by journalist Fabrizio Romano * **X** added the [custom timelines](https://www.threads.com/@oncescuradu/post/DYGQ6f6jA3U?xmt=AQG0QXTmN93OXGVyblR9C6ARbyyeQ5C-6nHA2f6Hx8001FYUnC5dXO8Q16K7Re7jYpMwwLo&slof=1) feature to the list of X Premium benefits * **X Chat **added [interaction gestures](https://www.threads.com/@theahmedghanem/post/DYRhJUCjHqP?xmt=AQG0-AcapANhWUrjqnawpfaAvWaOH4fOpAwB1JISDaN7gyQauzhg2cOjkaEBhmX0shaGMclB&slof=1) like swipe and double tap to quickly perform actions in chats * **X Chat** added an indicator to show when you have [new notifications](https://www.threads.com/@theahmedghanem/post/DYRg45QDP7L?xmt=AQG0FdGkU247YIGSclVctQAEx7iybw8RrI0vM4gbgnEDmjSlQK15LTicEJ9pj1Mn2i6t8fho&slof=1) over on X **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1dbdf474-1185-4439-8dfd-ee910eb6d391/image.png?t=1778838356) Follow image link: (https://www.threads.com/@theahmedghanem/post/DYWpC4bjOao?xmt=AQG0wrAqQub95Zco-EQKX_G0vXMiRCFZVcLp42hN9vJEifXCmaK7tJzJ5_eDoSVYrIfiZYFD&slof=1) Caption: Image: TikTok Story Highlights | Credit: @theahmedghanem * **TikTok** is introducing [Story Highlights](https://www.threads.com/@theahmedghanem/post/DYWpC4bjOao?xmt=AQG0wrAqQub95Zco-EQKX_G0vXMiRCFZVcLp42hN9vJEifXCmaK7tJzJ5_eDoSVYrIfiZYFD&slof=1), so you can keep Stories visible after the 24-hour limit * **TikTok** launched TikTok GO, letting users [book hotels, tours, and experiences](https://www.engadget.com/2170275/tiktok-adds-in-app-travel-booking-services/) in-app * **TikTok** is testing [voice comments](https://www.threads.com/@jonahmanzano/post/DYSBF7dib2a?xmt=AQG0uibXk655g7uvNXTa_XDRTLKdkrHQbOZjbSDfQgRWw5tFAL18fXzrLwrg-1dz7Hgtc5nR&slof=1), letting you leave your snarky ‘first comment’ on brand posts in audio form * **TikTok** could pay the U.S. government a [$400 million settlement](https://abcnews.com/US/trump-administration-eyeing-400m-settlement-tiktok-dc-beautification/story?id=132707914) over child privacy violations * **TikTok** introduced ‘TikTok Real’ a new [push against fake goods](https://www.socialmediatoday.com/news/tiktok-launches-counterfeit-goods-detection-initiative/820062/) for sale on the platform * **TikTok **added the ability to [tag or mention someone](https://www.threads.com/@jonahmanzano/post/DYFG1H_CaVV?xmt=AQG0BgvFeX0iWiNu4TN1GKDVocYg3_Lmb3ZIEyiMLsbNBZLfSMqATVhMcFC4aNZz_ga6Hog&slof=1) on your Story * **TikTok** renamed its ‘Series’ feature to [‘Drama’](https://www.threads.com/@theahmedghanem/post/DYEZWgpDUfs?xmt=AQG0HL3tQM3IWV5JBYrC1yxTrpqIXBChXGUdI23KaqYe6y_NtXg5ke64MVrTFyF8CvCHSVTO&slof=1) as part of its new focus on micro-drama content * **TikTok** is testing [skins for Bulletin messages](https://www.threads.com/@theahmedghanem/post/DYEboq2DCIA?xmt=AQG0d-i6qin5DhQH8bEQAHYQ-9bBnyr4WyjRoq_J1DAr6vaN30cuXTOReLp-c12W9K45cLA&slof=1) * **TikTok** launched ‘Comes Alive,’ a new programme bringing creator-led [museum tours](https://www.threads.com/@mattnavarra/post/DYU3nDbCgNJ?xmt=AQG0FsH6px11YSRRruXFtiktu2ZdsxNpzoXar3OolOv7CP-sVKG7oNlOonI4Ue2e2F2zuGB9&slof=1) and cultural events into the app year-round * **TikTok** asked the EU’s top court to [scrap its gatekeeper status](https://thenextweb.com/news/tiktok-dma-gatekeeper-appeal-cjeu) under the Digital Markets Act, saying it’s just a challenger platform 🤔 **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/da464d38-88b5-4d1c-8a44-497fa481acad/image.png?t=1778838082) Follow image link: (https://variety.com/2026/tv/news/youtube-brandcast-upfront-alex-cooper-trevor-noah-kareem-rahma-1236747337) Caption: Image: YouTube’s Brandcast 2026 event * **YouTube **unveiled a massive slate of [creator-led TV shows](https://variety.com/2026/tv/news/youtube-brandcast-upfront-alex-cooper-trevor-noah-kareem-rahma-1236747337/?utm_id=97760_v0_s00_e0_tv4) at Brandcast 2026 **… YouTube** also announced new [ad and commerce features](https://www.adweek.com/convergent-tv/youtube-brandcast-2026-creators/) for brands and creators * **YouTube** is stepping in as a middleman, [connecting creators with sponsors](https://www.nytimes.com/2026/05/12/business/media/youtube-creators-advertisers.html?smid=nytcore-ios-share) before content launches * **YouTube** is making it easier and quicker to [buy products](https://9to5google.com/2026/05/14/youtube-buy-products-tv-brandcast-updates/) while watching videos on TV * **YouTube** is testing a [‘Clear Screen’ mode](https://www.androidpolice.com/youtube-tests-one-of-instagrams-hidden-tricks-for-cleaner-video-viewing/) to declutter Shorts playback * **YouTube **is testing a new [Practice Mode](https://www.threads.com/@oncescuradu/post/DYR0CfFjEgz?xmt=AQG0qns160GEDK9NPTIpngtT9XuvFFVNUvP8slCI1igGkTFg4ryIDRbKmvMtWExGHXRrAorJ&slof=1) feature for livestreams on Android * **YouTube** [refreshed its TV app](https://9to5google.com/2026/05/08/youtube-app-tv-sidebar-subscription-library-access/) with smarter navigation and quick channel access * **Google Ads** will [auto-link](https://searchengineland.com/google-ads-to-auto-link-youtube-channels-starting-june-10-477094) to **YouTube** channels from June 10, removing the need for manual setup * **YouTube** and the **BBC** have launched a creator economy [training programme](https://www.tubefilter.com/2026/05/14/youtube-bbc-creator-training-program-national-film-television-school/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a3b5e065-37d4-407d-ab36-2228b0ff03d6/image.png?t=1778838536) Follow image link: (https://www.linkedin.com/posts/mattnavarra_new-linkedin-power-users-will-soon-get-paid-activity-7459993749884981248-5-Fr/) Caption: Image: LinkedIn’s new 1:1 ‘Advice Sessions’ feature * **LinkedIn** is launching paid ‘Advice Sessions’ [letting users sell 1:1 consultations](https://www.linkedin.com/posts/mattnavarra_new-linkedin-power-users-will-soon-get-paid-activity-7459993749884981248-5-Fr/) from their profiles * **LinkedIn** launched a bunch of new tools to [help small businesses grow faster](https://news.linkedin.com/2026/LinkedIn-Tools-to-Help-Small-Businesses-Scale-Up) * **LinkedIn** plans to host up to [4,000 creator-led](https://www.businessinsider.com/linkedin-expands-into-creator-led-events-eyes-big-revenue-2026-5) events a year as it pushes deeper into the creator economy * **Reddit** is testing locking out mobile users to [force app installs](https://www.macrumors.com/2026/05/11/reddit-starts-blocking-mobile-website/)—and users are furious * **Bluesky** now supports [video previews](https://www.threads.com/@oncescuradu/post/DYFIPzcDNkc?xmt=AQG03_LXDkykgNYEz5uLWL1yGnXk_CMmhAGjE3PQACSasR5uOnE2pZPqA5wZwj5ZGp473G8X&slof=1) for videos shared on WhatsApp * **Twitch** launched [new monetisation features](https://blog.twitch.tv/en/2026/05/13/monetization-for-all/) for creators worldwide following a previous US-only launch * **Discord **added a [free Xbox Game Pass ‘starter edition’](https://discord.com/blog/nitro-rewards) for Nitro subscribers, play other perks and brand discounts * **Discord** is celebrating its 11th birthday with [free emoji and wallpaper drops](https://discord.com/blog/celebrate-discords-11th-birthday-with-an-exclusive-set-of-emoji-and-wallpapers) * **Telegram** introduced a new feature that allows channel admins to run [large-scale polls](https://www.threads.com/@theahmedghanem/post/DYO_vcZjHaH?xmt=AQG0ixQ9hO03OIaGaRhZkWOTbJoT6XeHxTcF1KGtfRVXlUIi-Zw05ybnOleXgrjpqq5krKBh&slof=1) limited to subscriber * **Google **has added a ‘pause point’ feature to Android, forcing a [10-second delay](https://techcrunch.com/2026/05/12/android-adds-a-feature-to-stop-you-from-doomscrolling/) before distracting apps like TikTok or Instagram open up -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- The **Meta AI** app now lets you point your camera at anything and [get instant answers](https://about.fb.com/news/2026/04/introducing-muse-spark-meta-superintelligence-labs/) about it. A **new voice mode** and **expanded image generation** have also been added. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd98decc-6d55-4171-b892-3863e7acdf14/Meta_AI_image.jpg?t=1778841102) Follow image link: (https://about.fb.com/news/2026/04/introducing-muse-spark-meta-superintelligence-labs/) Caption: - **__________** ##### Also spotted this week… * **Instagram **is testing ‘[Magic Cut](https://www.threads.com/@jonahmanzano/post/DYUkP4PCf9D?xmt=AQG0J-rYOd7dNm-35eQJJr_Mnbhn4dVXKcBxrY5WJaPnJWnW8Uc9XxEDNd9mLHHOCO68OKsy&slof=1)’, an AI tool that automatically finds the best parts of your videos and trims them for you - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/34364ac0-2a23-4094-a99e-c44fff1d2175/image.png?t=1778843746) Follow image link: (https://www.threads.com/@jonahmanzano/post/DYUkP4PCf9D?xmt=AQG0J-rYOd7dNm-35eQJJr_Mnbhn4dVXKcBxrY5WJaPnJWnW8Uc9XxEDNd9mLHHOCO68OKsy&slof=1) Caption: Image: Instagram’s new ‘Magic Cut’ feature - * **Instagram** now breaks out [AI-based contacts](https://www.threads.com/@theahmedghanem/post/DYRSQ75DKQ9?xmt=AQG062ZfTuWcdJ7DzzQoBv2uplIft6ZuTuqv-DHm0VszfazC2onhlsNfg9-Y_shs9-QpkPNR&slof=1) away from others in DMs * **Meta AI’s** Android app has a new [‘For you’ feed](https://www.threads.com/@oncescuradu/post/DYM_0QijMwu?xmt=AQG0Qi6A4oOuQfZYNteJCMLMt3zXXSQFj4KxvHz7L94aSm-lvoqVokuU7a0RA13M2Uh1Pgk&slof=1) that offers news based on existing prompts. * **WhatsApp **has launched [Incognito AI chats](https://www.bbc.co.uk/news/articles/c99lmyr1dnxo). Conversations disappear with no logs, no history and no memory * **TikTok** is [opening its ads platform to AI agents](https://digiday.com/marketing/tiktok-launches-mcp-server-to-let-ai-agents-run-campaigns/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss), letting AI become the media buyer * **TikTok** is rolling out a new AI feature called ‘[AI Transition](https://www.threads.com/@jonahmanzano/post/DYFBVK_CUaw?xmt=AQG0qt1KaxkG8C8ijTtrTGCChrIadRYp7czTdpQ01ga-IYKvK9IWjlnN_uH5nerTceFPGf2Z&slof=1)’ to let you generate transition videos using just two clips * **TikTok**’s Tako AI assistant has added [chat history support](https://www.threads.com/@theahmedghanem/post/DYWndB3jG-t?xmt=AQG0x9PxY4nt2yo81F60bSX51LRuO5RYuse9uzC5lvMFtd-nK1d08nKoqYyA2fOwoCKrO_2M&slof=1) and the option to start new chats. * **YouTube** is now displaying AI-generated videos created with the ‘Reimagine’ feature as [carousels](https://www.threads.com/@oncescuradu/post/DYUgqCODN9t?xmt=AQG0U43jsiBiIN84aBnNcPUnETtyyS3rPffE1a0WWBEPSsathH5fPkgp1s4LbNAl8cn8pyXx&slof=1) inside the Shorts tab * **YouTube** rolled out new [AI ad tools](https://blog.youtube/news-and-events/brandcast-2026-highlights/) powered by Gemini and Veo * **LinkedIn** is [upgrading its feed](https://www.socialmediatoday.com/news/linkedin-uses-ai-to-improve-feed-relevance/819792/) with AI that understands your long-term interests, not just one-off actions * **xAI**’s Grok’s voice mode has [launched on Apple CarPlay](https://mashable.com/article/grok-voice-mode), joining a growing wave of in-car AI assistants * **xAI** launched Grok Build, its new [AI coding agent](https://www.engadget.com/2173482/xai-coding-agent-grok-build/) designed to compete with tools like Claude Code * **xAI **introduced a new [‘Agent Mode’](https://www.threads.com/@oncescuradu/post/DYCF8FljHr1?xmt=AQG06_EhDysp4c3ZUJjPCKg2pzlZXVBh3b3aIpOPeDGiFW_Di4SwjZIbhHc6WbYWBvTo4UwH&slof=1) for Grok AI Imagine * **xAI**’s Grok app now has [Skills](https://www.threads.com/@jonahmanzano/post/DYO1tkPCRYW?xmt=AQG070tlTdbbpnZspDyHPbi9O_efaWxJT40SkCdsZ3GTWMBt8dRAdqKrS-FQjFIfamrBs-5P&slof=1) built in * **xAI** added a new [‘Connectors’ feature](https://www.threads.com/@oncescuradu/post/DYF1HJ0jHKp?xmt=AQG0O1cN_xBjwYqBYVCKRPbMVkbTFC2mkaZC4Os4UwrXoElsD5ENVYUwNkE_SkpWmDYHRYM&slof=1) on Grok AI mobile apps * **X** is working on [preventing](https://www.threads.com/@theahmedghanem/post/DYUUzPyjPpB?xmt=AQG0XPl07r_bBwOIrGvs3X71LJHnA4ZkxENAXhlIgDUWd-ckehonYpkLyAWiP6dWnXMdwTVz&slof=1) automatic AI content disclosure labels from appearing on AI-generated content * **Telegram** added [autonomous bots](https://telegram.org/blog/ai-bot-revolution-11-new-features), auto-replies, AI-powered sticker search, and more -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Okay, the courtroom showdown between **Elon Musk** and **Sam Altman** is about the origins of **OpenAI**, not social media directly… …but given **xAI** is X’s parent company, and Elon is such a big figure in our industry, this roundup is well worth a read: Inside the Courtroom Circus With Elon Musk and Sam Altman: (https://www.nytimes.com/2026/05/11/technology/courtroom-circus-elon-musk-sam-altman.html?unlocked_article_code=1.iVA.LBZu.IXmHLJ9kxzEw&smid=nytcore-ios-share) * **Courtroom scenes spiralled into spectacle**, with protests, props, and fans chasing seats * **Musk cast himself as humanity’s protector,** pushing a “Star Trek not Terminator” AI future * **Altman stayed composed as tensions simmered**, with icy stares replacing direct clashes * **Private texts and testimony revealed fragile egos** behind $670B AI power struggle **__________** ##### **Also this week:** * **A judge is forcing Elon Musk and the SEC** to justify their [tiny $1.5 million Twitter stock settlement](https://qz.com/elon-musk-sec-twitter-settlement-hearing-051326) in court -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772731131) Caption: -------------------- Earlier this week, I explained to **BBC News** why TikTok’s new no-ads subscription in the UK [is a sign of the times](https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo): -- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7d67f53-14e5-49af-8712-216660503e0c/BBC_Quote_-_TikTok_Ad-Free.jpg?t=1778777988) Follow image link: (https://www.bbc.co.uk/news/articles/cn0pgl0vk0qo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7745f3d-1fe9-4e3b-aa98-919cdb063541/Rangel_1_15_May.jpg?t=1778839774) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-after-replying-sounds-share-7459641936904327168-TjnQ/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - **__________** - This whole carousel is worth a swipe 🤣 - Instagram: (https://www.instagram.com/p/DYFNkEnlEy-/?igsh=MXMyZGl6bmNqODhnZg==) - **__________** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/937a23ce-db34-47ea-9dff-926dd1fce638/lol_4.jpg?t=1778839938) Follow image link: (https://www.threads.com/@hareem_fatima892/post/DYNnCMYAP1h?xmt=AQG08FpPbzs-1-LjofaxMir826oTyvc5WaYY2DQzpeKorhUsAPcjaGxVOZmOumA40FruNaqV&slof=1) Caption: - **__________** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1f9d7eb1-0d16-49eb-bfca-42bb5d0014b2/Rangel_2_15_May.jpg?t=1778839991) Follow image link: (https://www.linkedin.com/posts/jrangel_them-we-should-jump-on-this-trend-social-share-7458562360379748352-DhnO/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Meta** started rolling out a **Grok-style** feature on **Threads** this week, where **Meta AI** can be summoned to engage in your conversations. Users HATED it. Especially the fact that the Meta AI account can’t be blocked! - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ef08cd21-fe34-4ce3-98a9-b7127ef5636e/Threads_ai_1.jpg?t=1778840351) Follow image link: (https://www.threads.com/@karissabe/post/DYP276ZmOcG?xmt=AQG090QIkZ7FrMeR1AEUxPXTAvihd4m1EtOHzL7xVUy-TBFXIx5lvOcxtR-ms3eOR3fW76g&slof=1) Caption: - Some users went the extra mile to figure out if blocking was possible… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b7dd3e8e-a7e0-4972-bb58-8687e773f605/Threads_ai_3.jpg?t=1778840616) Follow image link: (https://www.threads.com/@jatonjustice/post/DYQJ6MqoNA_?xmt=AQG03DI_VFi_RclLiHD-8dZhzcR0ZpZevGSChEr3HLYsfcpxmwJW24C1Qrl6OWjMk8VmmQ4&slof=1) Caption: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/64252725-5bc0-4b52-8861-6882fed1e0d6/Threads_ai_4.jpg?t=1778840735) Follow image link: (https://www.threads.com/@wongmjane/post/DYQxGsIlEhU?xmt=AQG0Bm6LsYyMXnY8BTrUwaqfFUB4hR48Bn2Hkyi_lUVvaio9K6uoHHt-4aadMwRltLpzVqug&slof=1) Caption: - But in the end, the anger calmed down (or maybe Threads just made it disappear)… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c2b7f0e4-a552-463f-91b1-3d80fd158d1e/Threads_ai_5.jpg?t=1778840941) Follow image link: (https://www.threads.com/@karissabe/post/DYP5uDWmFd8?xmt=AQG0tIx8H7lhcw-UgDebVO8lG9z-rvGVATlyRZLV1xhEa_V-PnpHgSdDcHV795VZBe8sSSTu&slof=1) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **YouTube** pitched creators as **Hollywood replacements** at Brandcast 2026. Brands can now [sponsor creator shows](https://blog.youtube/news-and-events/brandcast-2026-highlights/) and buy curated creator slates like TV upfront inventory… Everything we announced at YouTube Brandcast 2026: (https://blog.youtube/news-and-events/brandcast-2026-highlights/) **__________** ##### **More brand social news this week:** * **Meta** has become an official **Cannes Film Festival** [partner](https://deadline.com/2026/05/meta-cannes-sponsor-gen-z-reece-feldman-red-carpet-selfies-1236890214/), bringing creators to the event with smart glasses, AI editing tools, and more …but the festival will still [ban selfies with stars](https://deadline.com/2026/05/cannes-red-carpet-selfies-meta-1236898106/) (sorry creators!) * **TikTok** and **FIFA** have launched a **World Cup 2026** [‘Creator Correspondents’](https://newsroom.tiktok.com/tiktok-and-fifa-introduce-the-fifa-world-cup-2026-creator-correspondents?lang=en) programme * **Disney** is doubling down on [short-form video](http://tubefilter.com/2026/05/11/disney-is-doubling-down-on-short-form-including-creator-partnerships) via its TikTok-style “Verts” feed to deepen fan engagement, introducing creator-made clips alongside official content * **Target **has scrapped its commission-only creator programme, [replacing it](https://www.modernretail.co/marketing/why-target-killed-its-creator-program-launched-2-new-ones/) with Club Target and Target Ambassadors to treat smaller creators and pros differently -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"There was a trend for a long time that held that the future of branding is social. I think the future of brand is trust."“ — – **Sean Downey, president of the Americas for Google**, as YouTube [ramps up support for creator/brand partnerships](https://www.adweek.com/convergent-tv/youtube-google-creators-upfront-2026-sean-downey/) **__________** ##### **Also quoted this week:** _“Children should be protected in the same way wherever they live in our Union”_ **- European Commission president Ursula von Der Leyen **pushes for [EU-wide social media age protections](https://thenextweb.com/news/eu-social-media-protect-children) for children __________ _“If lawmakers actually want to protect kids, they should stop asking platforms to decide which stories are acceptable and start regulating core design choices that cause harm in the first place, like endless scroll, engagement‑based recommendations, and surveillance‑driven feeds.”_ **- Activist Lennon Torres** argues app design is [more important for safety](https://mashable.com/article/no-content-cops-better-design-op-ed) than content moderation __________ _“No. The Nazi Party’s name included ‘National Socialist’ for propaganda appeal to workers, but Hitler explicitly rejected Marxist socialism” _ **- Grok** [called out its master](https://futurism.com/future-society/grok-beatdown-musk-socialism), **Elon Musk**, for parroting the old lie that Hitler was a socialist -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- This is a good look at **TikTok’s** Commercial Music Library, which gives around 7 million businesses access to 1.5 million licensed tracks Viral songs like ‘Orla’ power turn trends into revenue, as artists earn from ad spend and organic brand use, not just streaming plays Breakout hits can scale massively, with tracks hitting 1 million videos and 10 billion views. Inside the secret TikTok library that turns viral songs into brand soundtracks: (https://www.fastcompany.com/91539144/inside-the-secret-tiktok-library-that-turns-songs-into-brand-soundtracks) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **Digg** is back… again. The app has [relaunched](https://techcrunch.com/2026/05/11/digg-tries-again-this-time-as-an-ai-news-aggregator/) for a second time in months. Its previous open beta was shut down after being quickly overrun by bots. The new platform drops the **Reddit**-style model and instead tracks sentiment around trending topics. It’s currently focused on AI news and conversations. **Founder Kevin Rose** [says](https://x.com/kevinrose/status/2052423288878735744?s=61) the vision is to expand beyond AI into a broader trend-tracking platform Digg — what AI Twitter is paying attention to: (https://di.gg/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Instagram ads **are packed with “definitely not cocaine” products like designer bump straws and powder pouches 😱 Brands are blatantly using coded terms like “electrolytes” and “cacao” to dodge **Meta’s** drug ad rules. Some accounts only vanished after journalists asked Meta why they were still running ads. Platforms still can’t police wink-wink marketing built entirely around loopholes. It Sure Seems Like These Instagram Ads Want You to Do Cocaine: (https://www.wired.com/story/it-sure-seems-like-these-instagram-ads-think-youre-doing-cocaine-all-wrong/) __________ ##### **More WTF this week:** * **Mark Zuckerberg** has shared a Meta Connect playlist, sparking criticism of its “[cringey college party](https://www.fastcompany.com/91541116/mark-zuckerbergs-meta-connect-2026-playlist-has-the-vibe-of-a-cringy-college-party)” vibe with acts like Jack Harlow, Doja Cat, and EDM-style pop * **OnlyFans’ first-gen creators are retiring**—and some are [begging you to forget they exist](https://www.wired.com/story/onlyfans-creators-retiring-right-to-be-forgotten/) * **The EU** is to run a pilot scheme that will [invite influencers to summits and ministerial meetings](https://www.politico.eu/article/eu-council-meeting-social-media-creators-access/) from July (prepare to be REALLY BORED, influencers) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3eb1083-b95a-4eeb-b285-a9022869b083/Lululemon.png?t=1778842149) Caption: **Lululemon **is looking for a [Global Social Media Analytics Specialist](https://www.samssocialmediaclub.com/job/global-social-media-analytics-specialist/) _[Hybrid, Vancouver, BC, Canada]_ **__________** ##### **More social media jobs:** * **English National Ballet** needs a [Social Media and Digital Officer](https://www.samssocialmediaclub.com/job/social-media-and-digital-officer/) _[London, UK]_ * **The Open University** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-43/) _[Milton Keynes, UK]_ * **The LTA** is recruiting a [Padel Social Media Content Producer](https://www.samssocialmediaclub.com/job/padel-social-media-content-producer/) _[Roehampton, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **YouTube **has published a handy playbook for [creator marketing](https://services.google.com/fh/files/blogs/youtube_creator_marketing_playbook.pdf) on the platform: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f656a80-6296-4864-a5db-8cfcddb31b69/YTCM2.jpg?t=1778842620) Follow image link: (https://services.google.com/fh/files/blogs/youtube_creator_marketing_playbook.pdf) Caption: - -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2 BILLION**“ — – **The number of hours YouTube says** viewers now watch [Shorts on TV](https://www.threads.com/@mattnavarra/post/DYWmWGDCliu?xmt=AQG0calGYltm5hHrWWcQxHOFRQ_hMmJcXRNFzYxu3Jrjy6f-ioOqw2MQysMiuceF9HcqdxLN&slof=1) for every month **__________** ##### **More stats:** * **NO MORE FAME:** Gen Z is [done chasing fame](https://www.threads.com/@mattnavarra/post/DYRrtfzinyt?xmt=AQG0LbPfv_klkQYlms7dymqGf1ffSdV_CH9u1Re-mXZ1OE1PsD17Dex78Bw8KjpOZ6ytptqb&slof=1), new data revealed: - 📈 Only 13% of Gen Z picked Zendaya as a role model; no one else hit double digits - 📈 A huge 36% rejected all celebrity role models including creators like MrBeast, signaling a shift away from fame - 📈 79% prefer a private life, while just 9% still want fame or public attention - 📈 Just 5% want to be influencers, down sharply from earlier Gen Z ambitions - * **BIGSTACK: **Substack has hit[ 500,000](https://www.threads.com/@mattnavarra/post/DYFF33MCrfD?xmt=AQG0M9MNRex2jyDlwbRZKWFcKv_UtwifX7rZtjRIHtD477tXDOEZdUl9VhtaLFBgSVG4b-i3&slof=1) paid subscriptions in the UK * **UP IN THE SKY: **Sky News dominates reach on YouTube in the UK with [9 million users](https://www.threads.com/@mattnavarra/post/DYPi1nTCioE?xmt=AQG0g8MIDOlc96irF9J0yAT0gvdHF5yYcZgbnJV3TUzsWxg6Mpw9Tcnwrxyus-F4fhHzjLWb&slof=1), ahead of the BBC with 8.4 million and Netflix with 7.9 million * **A WORRYING AMOUNT: **Google, TikTok and Meta have sent over [70 million](https://www.bbc.co.uk/news/articles/cze2y02jw1ko) warnings to users searching for child sexual abuse material * **SCREWGLED: **Meta claims Instagram is replacing Google for product discovery, with [92%](https://www.threads.com/@mattnavarra/post/DYWkrBfCr-6?xmt=AQG0y78A7Le12C5znKUcifKBCTUK5GcZzG2VdcRTcN97BX3YuQRvRrZvpKptzVqH8sywVZFD&slof=1) of people using social apps for product discovery vs 79% for search engines -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Threads** appears to be bleeding users, while **X** is winning on every engagement metric 😮 [New app data](https://www.threads.com/@mattnavarra/post/DYWnzvviv_n?xmt=AQG0S98QLyYXDludg5YgiXzwzDTwxV8dL8V5aX9YxN5pziEXDslq96uNnCXa_d3ZxqpL14_U&slof=1) from **Apptopia** claims Threads has lost daily active users for 8 straight months. X, meanwhile, reportedly grew daily users 22% globally and 28% in the US YoY in Q1 2026. The report says X now beats Threads on time spent, sessions per user and retention. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f208f46-9a6c-43a8-86ba-0fd794d03c2c/IMG_0265.jpeg?t=1778836160) Follow image link: (https://www.threads.com/@mattnavarra/post/DYWnzvviv_n?xmt=AQG0TyaVjo6hh1Hfy8rxZCZYU-hs3PIiVIoyfX93fktYuHMxCfsHv6vCvK0XxAhZ7RTPAyGq&slof=1) Caption: **___________** ##### **More social data, charted:** * **PEAKED: **The rise and fall of [downloads](https://www.threads.com/@mattnavarra/post/DYPd0EBChkk?xmt=AQG0-FNKfhkGcZC5qgqdD0jVmsPb5c5cdBNzpDFwSbfythmRDiYAv6cXpEni2nmSUslZ8IZr&slof=1) of Elon Musk’s Grok app downloads * **BAD BUSINESS: **[Enterprise adoption of Grok](https://www.threads.com/@mattnavarra/post/DYPd1Z0ihmp?xmt=AQG0zHJ60zAbHOR8ooAMrJufQQg3eZdl0Xf94iPDobrJ6qOwehNRRbyfiEoPAVpagCQ-b7QA&slof=1) looks poor versus other AI apps * **THINK BIG: **The world’s [biggest social media platforms](https://www.threads.com/@mattnavarra/post/DYPh6Tnik88?xmt=AQG04zcjs9AP0VSZ4PcBHpgBMQGamN3RfwZrIIxLlqo0Q7GFbZD2hHYsM4szWBnraiKeB2g&slof=1) in 2026 * **BIG JOBS: **How ‘creator’ compares to other [career ambitions](https://www.threads.com/@mattnavarra/post/DYRru9pCpXS?xmt=AQG0xUH23A34pvfJ91nToRLGxe1nIAjs3LsYdrVOO3gY7Ef4uPctAS5S_KCRXfNlM7LIISO6&slof=1) among Gen Z * **NO THANKS: **What social media users worldwide [do NOT want from brands](https://www.threads.com/@mattnavarra/post/DYUIxyTCkyg?xmt=AQG0tyyjNJ8z_WxV9hX4jYPhdf0mzxMAa0nwhV4UZlK0l2SST2gn8GRQVgrlO0-l0GlNiyXD&slof=1) on social media -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta employees protest new mouse-tracking software days before mass layoffs: (https://thenextweb.com/news/meta-mouse-tracking-protest-layoffs) **__________** ##### **Also spotted this week…** * **Meta’s planned job cuts **and embracing of AI has unsurprisingly led to internal anger, anxiety, and job uncertainty. [[New York Times $$$](https://www.nytimes.com/2026/05/08/technology/meta-ai-employees-miserable.html?smid=nytcore-ios-share)] * **LinkedIn is cutting 5% **of its workforce in a reorganisation. [[Quartz](https://qz.com/linkedin-layoffs-workforce-reduction-reorganization-051326#)] * **UK MPs want social media** treated more like unsafe toys than harmless apps. [[The Register](https://www.theregister.com/security/2026/05/15/mps-want-social-media-treated-more-like-unsafe-toys-than-harmless-apps/5240578)] * **The EU has backed** Italy’s right to make Meta pay for news content. [[NiemanLab](https://www.niemanlab.org/2026/05/the-eu-backs-italys-right-to-make-meta-pay-for-news/)] * **Spain is pressing ahead **with tough AI and social media rules despite US lobbying. [[TNW](https://thenextweb.com/news/spain-social-media-ai-rules-tech-lobbying)] * **A suicide forum has been fined** £950,000 for not blocking UK users. [[BBC News](https://www.bbc.co.uk/news/articles/cdxpyvvdyn7o?app-referrer=deep-link)] * **Pinterest has upgraded **its ad relevance model, combining real-time search behaviour with external conversion and browsing data. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-updates-ad-relevance/819790/)] * **Amazon Prime Video** has followed Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app. [[TechCrunch](https://techcrunch.com/2026/05/08/prime-video-follows-netflix-and-disney-by-adding-a-tiktok-like-clips-feed-in-its-app/)] **__________** **New features and tests:** * **Facebook is testing **a refreshed UX for creating and editing Reels. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DYPo60KDB5d?xmt=AQG09tpZqv9GpPqDOMeou5wd1AggqxNuUhPT0RUL7A0nT7fWJlX6H71LD8rKdHhtDUyKV7Ka&slof=1)] * **Facebook now lets you** edit and reorder Highlights [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYRf71NDCu9?xmt=AQG0F3Q1_MAA5RRRf3OnjNUumoucgPBTGAH6atZiEX3WFWfKCOLZ1fOnbyi161zY7JMAqf9M&slof=1)] * **Facebook has added** a shortcut to Instagram Edits in the main Reels composer. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYPpdnyDJeT?xmt=AQG0e0xuZ5MRhglYzzF8PWRFfbHWBTmbGnBm7Z32BtMVCCJE93TOuU4uxiTP9nFU1Q0N1nU_&slof=1)] * **Instagram has been showing** very large story reaction bubble. [[@saadhjawwadh](https://www.threads.com/@saadhjawwadh/post/DYSMJeIAT5C?xmt=AQG0wSMTCZZm6an77IYrJPJnsVDCKt8zkzlLmMr2SDzNDzrmPCQ7fzk4nHrnlMUge1tGVUeU&slof=1)] * **Instagram is testing** a new UX for the bottom navigation bar. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYR827SDGWv?xmt=AQG0ux0iDkYHBthV1KyyWuOoPH-9CJY62UlvABiBFALgWh_wH6tw4oqKleGPmMj9pUmHuYk&slof=1)] * **Instagram is testing** a refreshed UI for the story composer. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DYFHmxOjC__?xmt=AQG0rMPB9lrF12J5rXHRbzPBV7ztKSmWT54kao--lF_8dDT1zSfj5mVTvSVVPIqdE5KHMPES&slof=1)] * **Instagram now lets you** customise your profile picture avatar with different poses and backgrounds. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUWu-JDBAH?xmt=AQG0hYkt3-RlWRZ1D52L1LNNOzqurHzAZma4bNr8W3dKJBHOeg1alleaHVGTzRI9rzuiqKUU&slof=1)] * **Instagram now allows you** to receive notifications only for new messages and nothing else. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYEZIUCjTfg?xmt=AQG001Kq7DpTf9ErKlGDm3IqEw87fo0Ykc2DtVrVZsOgwGm0LQ8GVB8OXDCOKBruwLDMbDo&slof=1)] * **Instagram’s “Hidden Requests”** section is now called “Spam”. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUX49FDOb-?xmt=AQG0Ah59WdmA2Pkl9mxkmVaWJ_XoXJylB7kyWR_g6An_yAZOvV11YcUWztiPUYN9u8pKTHI&slof=1)] * **Instagram now lets you** choose the location you want to receive voting reminders for. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYEZosWDXFW?xmt=AQG0dvYzWN0ivU4TvMu7fBBOPTak8ZIctShpRVQ8hNGJNdRWh8BsOodShn6DtycvL9HPecs&slof=1)] * **Instagram is promoting Edits** in the Reels tab with a full-screen splash page. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYWn1XyDId8?xmt=AQG0a5_0g6hA8xiN6U4WAIpN9UZ46RiNBFXL0b6wMATPM410P6EUA3rFAAWCADc__4dzqBgh&slof=1)] * **Meta Business Suite** has a new logo [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYUUc62DJSB?xmt=AQG07XfY79brG0pir-GsjDDuugvBOOQjdW88R19sdXFR-pPAmCS8a_5TZpGqAH7vW5pxufA6&slof=1)] * **WhatsApp is testing** a feature that allows channel admins to reply to their updates. [[WABetaInfo](https://wabetainfo.com/whatsapp-beta-for-android-2-26-19-9-whats-new/)] * **WhatsApp is working on** a new system to view chat lists. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DX-l284CK3k?xmt=AQG0zYuMvhp_7dyw1hamd4uDBl8RMRSQTJsA5zvFRloHoLGfgYJxMcJ9ZnNrtekh3Okeh-y_&slof=1)] * **WhatsApp is working on** a new design for message bubbles. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DYQnbMgCC-1?xmt=AQG0eBv_IZtVG72teIDAwz24JAPrAhDD7_TZCfYn2Xg1bJddtrH-U7zp4z6rG7fx4JgTOdJJ&slof=1)] * **WhatsApp is working on** a feature that allows users to clean up storage in their channels. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DYPVCESEani?xmt=AQG0smSXs-8U5g0QggrolqxybdxJ2SVshTAP8n-1h7Bf7lEL3Dmw9gmGSeuohjuaeQQMITti&slof=1)] * **WhatsApp Business is testing** a rename of Labels to Lists. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYWm9TSDM9L?xmt=AQG00Ffrv_JSLZ1U4SYtk04bOa6zjD6EqRhvJJOm5XPdrLT4UqlyOdc7rM19MVsVq9IHc8Qp&slof=1)] * **Clubhouse has added** new Karma and Earnings features. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYRgMWeDBP0?xmt=AQG0G_wr3GbsuszlSwNskT819oUlmjSZntmS4K8WKawaHpCK87wGF6r0m4bwqItcfQO4C2M&slof=1)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- YouTube Creators Are Working Outside Of The Old-School System To Become The New TV Stars: (https://deadline.com/2026/05/youtube-content-creators-kareem-rahma-mrbeast-1236883278/) **__________** ##### **Also worth a read:** * **How short-form video 'clippers'** are [overrunning the internet](https://www.npr.org/2026/05/12/nx-s1-5794670/influencers-creators-video-clips) * **Meet the YouTube whisperers**, a booming class of [advisors behind MrBeast and other million-dollar channels](https://www.cnbc.com/2026/05/10/youtube-advisors-mrbeast-top-creators-platform-viewership.html) * **“Meta is dying.** [It’s about time](https://www.nytimes.com/2026/05/08/opinion/meta-facebook-zuckerberg.html?smid=nytcore-ios-share)“ * **How Reddit is converting** [casual users into daily ones](https://www.searchenginejournal.com/the-reddit-earnings-story-most-marketers-missed/573727/) * **Smart glasses are 'an invasion of privacy' **- [Meta's are selling better than ever](https://www.bbc.co.uk/news/articles/cj37z8357e5o) * **The TikTokification** [of streaming](https://scalablepod.com/p/the-tiktokification-of-streaming?utm_source=scalablepod.com&utm_medium=newsletter&utm_campaign=the-tiktokification-of-streaming&_bhlid=99403b9c3604f407aed9c53e191aa06f9fbb4282) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **At least some teens are ditching screens**, craving real-world social connection instead. The result? **90s stoner trend hacky sack** has exploded among** Gen Z teens!** The trend lives offline, but **TikTok** and **Instagram** are pouring fuel on the fire… This '90s Gen X stoner trend is now a Gen Z obsession: the hacky sack: (https://www.businessinsider.com/hacky-sack-footbag-newest-trend-high-school-gen-z-2026-5) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- … And that’s everything you and your social team needs to know this week. I’m heading off to urgently tweak my Instagram feed algorithm topics. **Instagram** just showed me this… WTF, Mosseri! 😳 😂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3031af2f-014c-46ba-b9bc-9e9ca0cc83a0/image.png?t=1778844435) Caption: - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-instants-whatsapp-tiktok-pay-no-ads

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b8baa6b9-b0e3-4e94-969a-4839fdd49176/Geekout_080526_1.jpg?t=1778242889) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/musk-settles-sec-meta-ai-agents) -------------------- ## **Hello, geeks!** Bear with me this week. Tiny football detour before we get back to the usual social media chaos. I’m still buzzing from my trip to the Emirates to watch Arsenal batter Fulham 3-0, thanks to WhatsApp. - Instagram: (https://www.instagram.com/p/DX92-9eobXr/) - Being invited into the **WhatsApp suite** was already a ridiculous privilege. But what happened next absolutely blew my mind. And my 72-year-old father-in-law’s. We arrived at the Emirates at 1pm and were taken on a **VIP stadium tour**, including the changing room, directors’ box, press room and a few other places most fans never get normally get access to. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7ccab771-8a26-4728-9a62-4639e82e1f49/IMG_1393.JPG?t=1778235311) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - A few hours later, **we headed up to the executive box**, where we met a brilliant group of creators WhatsApp had also invited for the matchday experience. Then, just when I thought the day had peaked, the WhatsApp team asked if we wanted to **watch the players warm up** before kick-off. Minutes later, we were walking down the tunnel and out onto the pitch in front of a packed Emirates. **Absolute “what is my life?” territory**. **We wandered around pitchside,** trying not to accidentally wander into Sky Sports’ live coverage, while fans presumably wondered who on earth are these nobodies, and why we were getting the full VIP treatment. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cfae6419-2f10-4dc4-9742-58358bc27696/IMG_1418.JPG?t=1778235337) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: Pitchside before kick-off with my father-in-law and creator [@donalleniii](https://www.instagram.com/donalleniii/) - Then we were standing just a few feet away from **Saka, Rice, Dowman, Raya** and the rest of the squad. To say I was living my best life is an understatement. After that, we went back to the box for great food, endless drinks and **some of the best seats in the stadium** as Arsenal kept the pressure on Man City in the title race with a 3-0 win. As a lifelong Arsenal fan, that alone was a bucket list moment. But WhatsApp had **one final surprise…**. After the final whistle, we were ushered out of the box and told we were heading back down to the pitch…To meet **Bukayo Saka**. WTF!! We waited pitchside for a few minutes while **Declan Rice and Max Dowman** warmed down just a few metres away. Nuts! Then **Saka** **casually appeared**, hung out with us for 5-10 minutes, answered questions, signed shirts and took loads of selfies. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2ae40249-d85c-409b-82a0-6c831a1d81e6/IMG_1470.JPG?t=1778234754) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - It was all very, very surreal. But one funny moment worth sharing was when [Kiss FM DJ Ellie Prohan](https://www.instagram.com/ellieprohan/) asked Saka to dab! Here’s what it looked like in Ellie’s viral Reel: - Instagram: (https://www.instagram.com/reel/DX32DBIshb9/) - And here’s what REALLY happened: 🤣 - Tweet: (https://twitter.com/MattNavarra/status/2052701930854432976) - And, because the day apparently wasn’t ridiculous enough already, we also brushed past a few famous faces, including **Piers Morgan and Sir Keir Starmer.** A HUGE thank you to the **WhatsApp team** for gifting us such an incredible day. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/de3a21cb-9aa7-4b6c-b1db-e2e8ecb40969/ECDE41C8-2FFB-46AB-BE51-E3B7B759D0CD.JPG?t=1778235499) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - And a big shoutout to the **Arsenal partnerships team** for making us feel like actual VIPs for the day. 👀** ****[Watch BTS highlights of my wild day at Arsenal](https://www.instagram.com/stories/highlights/18396503872153023/)** __________ ##### ==1 cool thing…== 🔥 The NEW AI analytics tool social teams tell me is saving them from [reporting hell](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)!* *sponsored -------------------- ###### SPONSORED ▶︎ SOCIAL A.I. #### Meet the AI analyst your social team will actually use 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d61114d-def7-4f89-84ae-9afe6ea7a1ca/image.png?t=1778166939) Follow image link: (https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may) Caption: - Does this sound familiar…? … Checking your social analytics dashboard 5x a day 😵‍💫 … Pulling endless data for performance updates 🤯 … Trying to explain to your boss why that Reel popped off 🔥 … Building yet another deck because the big boss asked, “So what’s working?” 😡 **[Meet Archer ](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)**— the new AI data analyst from Measure Studio. It’s built for social teams who need fast answers, not another dashboard to monitor. **Archer will help your social team:** * 🔍 **Spot the creative patterns **behind your best-performing content * 📊 **Track what’s working** across formats, series, competitors + campaigns * ** **📈** Instantly turn messy performance data** into actual strategy * 🪄**  Create ready-to-share insight decks** without the reporting doom spiral * ✨ **Get Archer’s answers where you work**, inside Measure Studio, Claude, ChatGPT + more Basically: less “digging through dashboards”, more “here’s what we do next.” Social teams get answers in 30 seconds, not 30 minutes. 👉 **The best bit…?** You can [**try Archer 100% FREE **](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)for 2 weeks. …If you love it, get 20% OFF your 1st year. ✨** Activate Archer FREE Trial **✨ (https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Elon Musk will settle the feds’ Twitter lawsuit with pocket change: (https://www.theverge.com/tech/923612/elon-musk-sec-1-5-million-penalty-twitter-x) 2. **New Mexico drags Meta back to court **seeking $3.7B for being a ‘public nuisance’ [[LAWYERING](https://www.cnbc.com/2026/05/04/meta-new-mexico-child-safety-facebook-instagram.html)] 3. **Meta is building an AI agent** called ‘Hatch’ to do work for users online [[AUTOMATING](https://www.socialmediatoday.com/news/meta-is-preparing-to-launch-ai-agents-to-undertake-tasks-for-users/819526/)] 4. **French prosecutors escalate probe **of Elon Musk and X to criminal investigation [[LAW-BREAKING](https://www.cnbc.com/2026/05/07/french-prosecutors-probe-of-elon-musk-x-now-a-criminal-investigation.html)] 5. **Snap officially ended its $400M AI partnership** with Perplexity [[SPLITTING](https://techcrunch.com/2026/05/06/snap-says-its-400m-deal-with-perplexity-amicably-ended/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta’s AI agent is a wakeup call for social media pros** Meta plans advanced ‘agentic’ AI assistant for consumers: (https://www.ft.com/content/5b48360c-53f2-444a-80a8-f7034750fd62?syn-25a6b1a6=1) The news this week from the FT (above) and [The Information](https://www.theinformation.com/articles/meta-building-ai-agent-called-hatch-agentic-shopping-tool-instagram?utm_source=ti_app&rc=kmaysd) that Meta is building an AI agent that can carry out tasks online on users’ behalf got me thinking… As The Information explains: _“Meta is training the OpenClaw-inspired agent, internally called “Hatch,” with the goal of internal testing by the end of June, one of the people said. The aim is for Hatch, the name of which might change once it is launched, to be able to perform a range of tasks for people. As part of its training work, for example, Meta has built “sandboxed” web environments where the agent can be tested on simulations of real websites such as DoorDash, Etsy, Reddit, Yelp, and Outlook, the person said.”_ Whether ‘Hatch’ makes it out to users eventually in this form or not, the fact is AI tech is getting smarter and more capable, and it absolutely will change how we work as social media pros. In the coming years, the best social media professionals will be leading AI-powered content production teams, NOT managing platforms and channels. I've spent years watching this industry from the inside. Talking to platform teams, advising brands, tracking how the role has evolved. Here's what I'm seeing: platforms are automating the tactical work. Scheduling, basic analytics, content suggestions, even caption writing. AI tools are handling more of the execution layer every month. That means the value of a social media manager is no longer in knowing how to post at the right time or format a carousel. The value is in judgment. It's in taste. Knowing what your brand should say when a platform changes its algorithm overnight. The value is in understanding which trends to ignore and which ones actually matter for your audience. Making calls under pressure when something goes sideways. Those are leadership skills, not platform skills. Right now, most social teams are still structured like the work is primarily tactical. One person doing everything, or small teams split by platform. But the companies that get this right over the next 12-18 months will start hiring social leads who think like attention strategists. They'll build teams around creative direction, community intelligence, and crisis response. The job title might still say _"Social Media Manager."_ But the actual work will look a lot more like leading a newsroom, media publisher, or running a brand studio. This shift is already happening. I'm watching it play out in real time with the brands I advise. If you're in this industry and you've been waiting for permission to think bigger than posting schedules, this is it. The question is whether you're building the skills that will matter when AI automation and agents go mainstream. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://images.unsplash.com/photo-1665799871677-f1fd17338b43?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxtZXRhJTIwbG9nb3xlbnwwfHx8fDE3NzgyMzc1Mzh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [Meta 3D logo. Feel free to contact me through email mariia.shalabaieva@gmail.com. Check out my previous collections “Top Cryptocurrencies”, "Elon Musk" and the 3D logos!] Caption: Photo by Mariia Shalabaieva on Unsplash * **Meta **is going to war with UK regulator Ofcom over [how it calculates massive fines](https://www.reuters.com/technology/meta-challenges-uk-media-regulator-over-online-safety-fees-2026-05-07/) * **Meta** is being sued by five major publishers for allegedly [training its AI on pirated books](https://qz.com/publishers-meta-lawsuit-copyright-ai-training-050526) * **Meta** is being investigated in Ireland over [“dark patterns”](https://www.reuters.com/legal/litigation/ireland-probles-metas-instagram-facebook-over-eu-manipulation-concerns-2026-05-05/) in Instagram and Facebook * **Meta** has snapped up AI robotics startup Assured Robot Intelligence to push deeper into [humanoid AI tech](https://www.bloomberg.com/news/articles/2026-05-01/meta-acquires-assured-robot-intelligence-to-help-build-humanoid-technology?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3Nzk5NjU2NywiZXhwIjoxNzc4NjAxMzY3LCJhcnRpY2xlSWQiOiJURUQ3RUdLR1pBTTgwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.0iDNBFKnXEMXOBBYyxhBoGaUNcnTo9wXh5Qq8AwK_6E) * **Meta** is strengthening end-to-end encrypted backups using [secure hardware vaults](https://engineering.fb.com/2026/05/01/security/meta-strengthening-end-to-end-encrypted-backups/) across data centres * **Facebook** is seeing a [sudden engagement boom](https://www.milkkarten.net/p/something-is-happening-on-facebook?utm_id=97760_v0_s00_e0_tv4&triedRedirect=true) as it prioritises original content and monetisation to attract creators * **Facebook** is reintroducing the [Create button](https://www.threads.com/@oncescuradu/post/DX4pOAyjHgM?xmt=AQG01wj4tmSDZIeMjHykq2BXMHWOkSsyXL4ygZP3Z1slEsLPhI_F_ks4H9AX_gK9XTY8R4sX&slof=1) on iOS, bringing quick access to Live, Post, Reel, and Story options in one place * **Facebook **has started categorising [camera roll media types](https://www.threads.com/@theahmedghanem/post/DX6yZaCDGG1?xmt=AQG0B1v1piNO9DyF46tewv1iwAPnMO-hkQWzSF5YUs2jDiZJISwkUpspKMyRBDOYB8KpkwM&slof=1) in the creation sheet. * **Facebook** is testing a new splash screen that encourages you to send friend requests [to people you’re not connected with](https://www.threads.com/@oncescuradu/post/DX86u4BDFGh?xmt=AQG0eKHpyNZppS5pmhi71AWv0CbM_T-qYu3NtNlmizm2UadbQpYeoFM5JIpIgTS8tPNXLCza&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0e1788a-e18a-42f7-86ac-3e0756052da2/image.png?t=1778237643) Follow image link: (https://www.threads.com/@mattnavarra/post/DYAQ7QpCuAk?xmt=AQG0zcucka5nWwAF37tfeaXx9h1cYrIb_innzKcjiCAR09JehfhmeGSImklta3gBb2iY5WLG&slof=1) Caption: Instagram Edits gets new creative tools * **Instagram Edits** added new [benchmarking insights](https://www.threads.com/@mattnavarra/post/DYAQ7QpCuAk?xmt=AQG0zcucka5nWwAF37tfeaXx9h1cYrIb_innzKcjiCAR09JehfhmeGSImklta3gBb2iY5WLG&slof=1), transcription controls, photo blending, and more * **Instagram** faces a growing backlash as LGBTQ creators and sex workers report [bans and shadowbans](https://mashable.com/article/meta-responds-to-instagram-censorship-claims). Meta says it’s targeting explicit solicitation, but reversing mistaken bans is not easy * **Instagram** has been spotted alerting users to an [algorithm change](https://www.threads.com/@martinsfp/post/DYEteHkiPCR?xmt=AQG0aenxkHA-f0AlyFwIr7Yh8j3YIIpAoNrTf8bx0ZaVdypdDqzmT-WsOdzbqDZE1nVaJHSZ&slof=1) that favours posts from followed accounts when you open the app * **Instagram** is testing an option to [swap out text](https://www.socialmediatoday.com/news/instagram-tests-option-to-swap-out-text-in-someone-elses-reels/819153/) in someone else’s Reels * **Instagram** is now showing the [chart position](https://www.threads.com/@oncescuradu/post/DYCFTkBDPD3?xmt=AQG0rLTO8J14mMmW_jroNQIGHCJ4yRfX5I1zvMMjXr6AGPk6Lhor5PZQ5CeFCfR74gAtLEc&slof=1) of every trending song added as a soundtrack in an Reel * **Instagram Edits** has added an option to [pin projects](https://www.threads.com/@theahmedghanem/post/DYB_NcRDDpR?xmt=AQG0yF86bllltqJhNUqMg9yZ4D9Zgokg2raBWVDw9uBrmEPNkgz97CqCXGzupxfZJvKq9vKf&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0d7eb7f5-730d-471a-9034-1c29379ed3b2/Screenshot_2026-05-08_at_12.00.37.png?t=1778238051) Follow image link: (https://www.threads.com/@threads/post/DYDN2FAD0xn) Caption: Threads new animated stickers flooding the feed | Credit: Threads * **Threads** has a new [animated text option](https://www.threads.com/@threads/post/DYDN2FAD0xn), and its already starting to annoy, turning the feed into a [epileptic nightmare](https://www.threads.com/@jonahmanzano/post/DYCbvO-iWnM)! * **Threads** is testing TikTok-style music sharing with [playable stickers](https://www.socialmediatoday.com/news/threads-adds-playable-music-stickers-in-stream/819533/) * **Threads** will now automatically break [large blocks of pasted text](https://www.threads.com/@threads/post/DYCkTAQAKOl?xmt=AQG0QoZZes_osH5MEabalbKRJASACGk6YDM5vQr6wwpui85RM4HGb9tCdF2FNeEQkVcG9c4m&slof=1) into a thread of posts * **Threads** has exceeded [150 million daily active users](https://m.economictimes.com/tech/technology/metas-threads-surpasses-150-million-daily-active-users-but-monetisation-remains-a-challenge/articleshow/130769300.cms), but monetisation is still the long game for Meta * **Threads** is rolling out [DMs on the web](https://www.threads.com/@mattnavarra/post/DX_kg6MCmQu?xmt=AQG0BS6k-kGsWCKOOp7Dm41qsI5ra71HPaV4bxKZdEjs-vQC12TcIuAtnwWUEDIcUytWtFGC&slof=1) * **Threads** is expanding [trending topics](https://www.threads.com/@mattnavarra/post/DX7b7t2ii0o?xmt=AQG0NK_xKMMzAm1WnnDDVZfu5bBO9mn0B6wxUcs2-WBWyQH9RjHutRK-YOkWmk-P-_Bgito&slof=1) to more countries * **Threads** is working on a new way to [create tags](https://www.threads.com/@oncescuradu/post/DX9Z-O_jChl?xmt=AQG0CH1aPW13JLk6Ig87MdKCj0sNxdniXELK_9bm4xKLSWw37mSL_ZzsGo1DsMq1mwg7Xk37&slof=1) on Android * **Threads** now lets you choose whether [replies to ghost posts](https://www.threads.com/@oncescuradu/post/DX876CWDCAl?xmt=AQG0QENg5SbHUzFwmPDDZ1cHEVItb7oxTUjSWVWONVgdb9ZCTYWrJ7ERsRw67BXgYSNo4oL6&slof=1) appear publicly on the post or privately in messages * **Threads** has been spotted testing a [tweaked icon](https://www.threads.com/@oncescuradu/post/DX9w5geDJE8?xmt=AQG0GquQWSEoJqny-VKDJxaBhy6CYdoLCqxOPFFb-YUR1NMiCrhwN6_xWN6xP3fFbuMx9Meu&slof=1) (and [on Instagram](https://www.threads.com/@oncescuradu/post/DYCHoE9jHfI?xmt=AQG0uipesaLDhDTTr9UuhixnYY_hqRKzhkVNF86m4n5jfelTsBx5CnomSZ12d2gqXPul224&slof=1)). Is a [new logo](https://www.threads.com/@theahmedghanem/post/DX89r9XjKTI?xmt=AQG0_G9kC07eTtYE6u5VahDmey34UmLcQk-QRzefhWc_ZmSj_2jZp1E1ZX4CkgkXTrO72h_Z&slof=1) in the works? * **Threads** added a new [‘Like’ animation](https://www.threads.com/@oncescuradu/post/DX_0LBODI1I?xmt=AQG0EMLalghVb2RA6HRvb9omabk5mJluz5ymmJ6X2fi8JMUTcotSnOoCbY9kw9cfxmusEEk&slof=1) for posts tagged with “Met Gala”. * **WhatsApp **is working on the ability to [archive status updates](https://wabetainfo.com/whatsapp-beta-for-android-2-26-18-1-whats-new/) after they expire * **WhatsApp** now prompts you to choose what you want to clear when selecting “[Clear Chat](https://www.threads.com/@theahmedghanem/post/DX6j1xIjHq7?xmt=AQG06-GoP_RYD0FZejLmb2ntS_bEJoX7TEwmW3zwa4qvEzpogPjzcpVVbSFuYwQOCS73XXY3&slof=1),” with options to delete only media files or the entire conversation **__________** -------------------- View image: (https://images.unsplash.com/photo-1678329887268-586b9464e207?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMHx8dGlrdG9rJTIwbG9nb3xlbnwwfHx8fDE3NzgyMzgyNjh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [tiktok,tik tok,logo tik tok,logo tiktok,logo tiktok 2023,logo tik tok 2023] Caption: Photo by BoliviaInteligente on Unsplash * **TikTok** users can now [buy movie tickets in-app](https://deadline.com/2026/05/tiktok-billie-eilish-concert-movie-tickets-1236878265/), starting with Billie Eilish’s new film * **TikTok** advertisers can now access 1.1M+ [real-world ad placement locations](https://www.socialmediatoday.com/news/tiktok-expands-out-of-phone-campaigns/819268/), include Times Square * **TikTok **launched a [refreshed UI](https://www.threads.com/@oncescuradu/post/DYCDcxTDHZ9?xmt=AQG05RsKSgI094B07UI5Oyx_IdRMfKCcTAOIPvq5_V7I6YT7h-_DbgjJ2V4mb9ie4hqqekLy&slof=1) for Creator Search Insights * **TikTok** now lets you copy a post’s caption or search directly from it by[ long-pressing on the text](https://www.threads.com/@oncescuradu/post/DYCDEMYDP5g?xmt=AQG0g8y1irUIepk69JHm4ZW230DTmbqv2rsGV2ph190Lp4vRkXCIFdILp0NGWKAM3fHZ5krw&slof=1) * **YouTube** is testing a major [mobile redesign](https://www.socialmediatoday.com/news/youtube-tests-updated-feed-navigation/819656/), shifting Home and Subscriptions to the top * **YouTube** is testing dynamic [auto-sized video and thumbnails](https://betanews.com/article/youtube-is-giving-creators-new-video-sizing-and-comment-search-tools/) to make mobile feeds more immersive * **YouTube TV** dodged another [content blackout](https://www.androidpolice.com/youtube-tv-allen-media-group-channel-renewal/) with a last-minute content deal to keep The Weather Channel, Comedy TV and more on the platform **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b157d3d1-b7ed-4452-8983-8cf99b46acaf/image.png?t=1778238413) Follow image link: (https://l.threads.com/?u=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fmarketing%2Fblog%2Flinkedin-ads%2Fintroducing-linkedin-ads-agency-certification&e=AUCpcDbFY6C2fnOaUimjpo_Rb8XOy4WLiF0I0FxAXZywM7F-8O82atrztk4bH49Q5JREsOkMlorlQ4BmK0G8fT68PxhJhEtFiKrM39egLg&s=1) Caption: LinkedIn’s new ad agency certification | Credit: LinkedIn * **LinkedIn** launched a global [Ads Agency Certification](https://l.threads.com/?u=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fmarketing%2Fblog%2Flinkedin-ads%2Fintroducing-linkedin-ads-agency-certification&e=AUCpcDbFY6C2fnOaUimjpo_Rb8XOy4WLiF0I0FxAXZywM7F-8O82atrztk4bH49Q5JREsOkMlorlQ4BmK0G8fT68PxhJhEtFiKrM39egLg&s=1) to separate real LinkedIn ad experts from the rest * **LinkedIn**’s “who viewed you” feature faces legal challenge in the EU, where a privacy group says the late means [it should be free](https://www.computerworld.com/article/4168558/linkedin-illegally-blocking-free-accounts-from-seeing-whos-viewed-your-profile-data-group-alleges.html) * **LinkedIn** fixed a long-standing issue where PDF carousels appeared to [degrade after upload](https://www.threads.com/@mattnavarra/post/DX_wnDsisyx?xmt=AQG0Y8umHQLDFokwPlogCTkQDqL_cGAW5PpaQx1FSRsMiX_L9tZ7XnrSo_oBK0eJ6tiOjhKi&slof=1) despite looking fine in preview * **LinkedIn** and **Amazon** are teaming up to bring [job-targeted ads](https://www.socialmediatoday.com/news/linkedin-partners-with-amazon-ads/819655/) to connected TVs * **Twitch** embraced the [“mogging” trend](https://www.tubefilter.com/2026/05/06/omoggle-streamer-twitch-mogging-battle-looksmaxxing/), updating its rules to allow streams powered by Omoggle, which compares users’ looks using AI in live video matchups. * **Twitch** is rolling out stricter [penalties for viewbotting](https://www.engadget.com/2167521/twitch-has-new-penalties-for-streamers-caught-viewbotting-ceo-says/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta** is [expanding AI age checks](https://about.fb.com/news/2026/05/ai-age-assurance-teens/) across **Instagram**, **Facebook**, and **Messenger** to better enforce its 13+ rule. AI will now analyse posts, bios, comments, and activity signals to catch those who enter a fake birthday. Meta will also analyse users’ [bone structure](https://www.threads.com/@mattnavarra/post/DX9Ieq5imQ9?xmt=AQG0_qCIP8m_mcRhDfWRYrHh-66nTaUAhxOZXsVbVDghDv-d1UtshEA6VtFuMLUGt42u1AQL&slof=1), height, and visual clues to detect under-13s. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3202e71f-4015-4421-b2b2-05de69bea4bb/Instagram_age_checks.jpg?t=1778155936) Follow image link: (https://about.fb.com/news/2026/05/ai-age-assurance-teens/) Caption: __________ **Also spotted this week…** * **Instagram** plans to launch an AI shopping tool enabling [tap-to-buy from Reels and feeds](https://www.theinformation.com/articles/meta-building-ai-agent-called-hatch-agentic-shopping-tool-instagram?utm_source=ti_app&rc=kmaysd) * **Instagram** is testing optional [“AI creator” labels](https://www.engadget.com/2162426/instagram-is-testing-optional-ai-creator-labels/) to improve transparency around AI-generated content * **YouTube** is testing a new AI music generator tool that lets creators instantly [swap out copyrighted songs](https://www.socialmediatoday.com/news/youtube-experiments-with-new-music-generation-and-moderation-tools/819154/) with royalty-free audio * **xAI **launched [Grok 4.3](https://venturebeat.com/technology/xai-launches-grok-4-3-at-an-aggressively-low-price-and-a-new-fast-powerful-voice-cloning-suite) with powerful voice cloning tools and more * **Google**’s AI search summaries will now quote **Reddit**[ and other online sources](https://www.theverge.com/tech/924993/google-ai-search-mode-overviews-update-reddit-links) * **ByteDance**, TikTok’s parent company, is [launching paid plans](https://www.scmp.com/tech/tech-trends/article/3352661/bytedances-ai-subscription-gamble-chatbot-faces-reality-check-china) for its ChatGPT rival Doubao in China * **Bumble** is scrapping swiping entirely, calling it a tired, broken way to date. The app will [switch to AI matchmaking](https://www.axios.com/2026/05/07/bumble-removes-swipe-hinge-tinder) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Meta’s $375 million loss in its New Mexico trial** may be just the start, with a new trial phase underway. New Mexico is seeking **sweeping changes**: age verification, under-18 limits, encryption restrictions, and reduced infinite scroll. Oh, and Meta says the AG’s office is seeking “approximately [$3.7 billion](https://www.cnbc.com/2026/05/04/meta-new-mexico-child-safety-facebook-instagram.html) in abatement costs as well as injunctive relief” 🤯 AG Raúl Torrez said fines alone won’t shift behaviour, calling them a “cost of doing business.” A ruling could force product redesigns and set a precedent across the tech industry. Meta’s historic loss in court could cost a lot more than $375 million: (https://www.theverge.com/policy/922380/new-mexico-meta-public-nuisance-trial-kids-safety) __________ **Also:** * **Meta wants a judge to throw out** the landmark social media addiction verdict in California. Meta argues Section 230 shields it, insisting[ “content,” not features like autoplay](https://www.reuters.com/legal/litigation/meta-asks-california-judge-throw-out-landmark-social-media-addiction-verdict-2026-05-06/), caused harm. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **Snapchat’s global growth in Q1** masks a worrying trend… * **Snapchat** hit **483 million daily users**, adding **9M new users** in Q1 — but growth is masking a bigger problem. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ce8ebc41-2158-483b-8357-4c959c267872/image.png?t=1778238572) Caption: - * **Snapchat** use in core markets is shrinking, **losing 2M users in North America**, and **1M in Europe**. * **New users are coming from lower-value regions**, where ad revenue is weaker. * **Revenue rose +12% to ~$1.53B**, driven by ads (esp. +30% growth in Dynamic Product Ads). * Teen social media bans = real threat — with **415K Snapchat accounts wiped out in Australia** alone. * **Snap’s CEO Evan Spiegel** calls it a “_crucible moment”_ as growth slows and pressure builds. * **Snap’s big bets **(more ads, subscriptions, AR glasses) all have limits — but none are guaranteed to fix declining core usage. Snapchat usage declined in the US and EU in Q1: (https://www.socialmediatoday.com/news/snapchat-usage-declined-in-the-us-and-eu-in-q1/819535/) __________ **Pinterest Q1 Results:** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c5e5c0d1-ea3d-4792-9d33-31200d067415/image.png?t=1778238788) Follow image link: (https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/) Caption: - * **Pinterest**’s stock [spiked nearly 20%](https://www.cnbc.com/2026/05/04/pinterest-pins-q1-earnings-report-2026.html) after posting strong Q1 results and an upbeat outlook, with revenue hitting $1.01 billion * **Pinterest **[**grew to 631M users**](https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/)**,** adding 12M new users mostly outside the US and EU. * **Revenue rose 18% YoY** to over $1B, beating expectations. * **Pinterest’s CEO says** AI-driven “Taste Graph” fuels “ten straight quarters” of growth. * **Ad impressions rose 24%**, but ad pricing fell 5% year-over-year. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aeeda8af-4427-412f-86fa-1cd9a914f9f8/lol_8_May_3.jpg?t=1778235109) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-the-post-performs-share-7455269937029353472-6WJJ/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f39e5239-e4d0-4b4f-b545-f27c26988fe0/lol_8_May_1.jpg?t=1778235137) Follow image link: (https://www.instagram.com/p/DX9SqyNALkT/?img_index=3) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2db4c3e2-80c7-415c-a8c2-9a39a3b66fb8/metgalameme.jpg?t=1778239450) Follow image link: (https://www.instagram.com/p/DX9SqyNALkT/?img_index=16) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0dd753f1-65e5-4d76-b8bb-e3760a0c1059/lol_8_May_2.jpg?t=1778235199) Follow image link: (https://www.instagram.com/p/DXxMHC_gayM/?img_index=4) Caption: __________ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **The annual Met Gala** is an absolute magnet for memes. And this year’s event didn’t disappoint with its ‘fashion is art’ dress code… - Tweet: (https://twitter.com/tlop444/status/2051463613940895823?s=61) __________ Tweet: (https://twitter.com/davemcnamee3000/status/2051472580570448114?s=61) __________ Tweet: (https://twitter.com/oglakyn/status/2051539816131481976?s=61) **Find more Met Gala meme goodness** at [Rolling Stone](https://www.rollingstone.com/culture/culture-news/met-gala-2026-memes-1235557852/) or [Indy100](https://www.indy100.com/celebrities/met-gala-2026-memes). ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Instagram’s BIG bot purge just hit… What was going on this week on **Instagram** with all those celebrity follower drops? Celebs who lost the most Instagram followers, as Selena and Ariana drop millions overnight: (https://thetab.com/2026/05/07/celebs-who-lost-the-most-instagram-followers-as-selena-and-ariana-drop-millions-overnight) Some big-name celebrities lost millions of followers overnight. The Daily Mail [broke out a list](https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) of the biggest losers. * **Instagram** itself lost the most, down 10.9M followers * **Cristiano Ronaldo** lost 6.6M * **Kim Kardashian** lost 5.1M * **Beyonce** dropped 4.4M - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f19c8b4-8bc1-4e3c-a074-1954a8cb4020/Purge_1.jpg?t=1778237420) Follow image link: (https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) Caption: -__________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/235f89fd-f8a8-4d6e-be2b-e821dd6860ac/Purge_2.jpg?t=1778237456) Follow image link: (https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) Caption: - Don’t worry if any of your accounts were affected… …Meta told **The Tab** it was a routine purge: _“…As part of our routine process to remove inactive accounts, some Instagram accounts may have noticed updates to their follower counts. Active followers remain unaffected, and any restored suspended account will be included in the count again after verification…”_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Move over, sponsorships… Some big creators are shifting to **equity deals with brands** to future-proof their income by taking an ownership stake. Some micro influencers find promising security in brand ownership over sponsorships: (https://digiday.com/marketing/some-micro-influencers-find-promising-security-in-brand-ownership-over-sponsorships/) __________ **More brand news and views:** * **Why so many creators are joining the C-suite **at big-name brands, with titles like [“chief creative officer” and “chief kindness officer”](https://www.marketingbrew.com/stories/2026/04/29/creators-joining-the-c-suite) * **How TikTok Shop is winning ove**r [major brands](https://www.modernretail.co/technology/how-tiktok-shop-is-winning-over-major-brands/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- ““There aren’t many that I would want to give to my mother”“ — – **Mark Zuckerberg **says most AI agents are [too complex](https://www.threads.com/@mattnavarra/post/DXzNZm4ig2q?xmt=AQF0LwsfMlQ_ixFt5eHvViTrb_pcam_OQEdkE3Ehcb42y2dMsUHHT4i58-GLUFsGBYRUUVCU&slof=1) for real people __________ **Also quoted this week:** _“Elon won, and a trust entity took a small fine, without admitting anything, for being some days late on a filing. Case closed.”_ **- Elon Musk’s lawyer Alex Spiro** [summarises](https://www.ft.com/content/a760cb3e-b949-4120-b637-32e7464227cb?syn-25a6b1a6=1) the outcome of Elon’s legal battle against the SEC over how he carried out his Twitter acquisition __________ _“If we end up with a large percentage of the users lurking in the feed and chatting in the DMs … I think that's totally great”_ **- Meta’s Head of Threads Connor** **Hayes **is [cool with lurkers](https://www.threads.com/@mattnavarra/post/DX_ng04CtSL?xmt=AQG0inzqGsF05ZGPzmpLl6tLFddC3WhQZJdRZ36NyGgrDpgulC07gTnphx-dGDR2Rb5fSew&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- This is an interesting look at how generative AI is transforming the creator economy. Lots of [insights](https://www.threads.com/@mattnavarra/post/DX6oHFxiuEP?xmt=AQF0lz6_VpKPkWWi4_dz1mJ-Yy3ZVf3tg_dh3n4PIbJ7LlAdvDJJWhk2llVPDAQ-IR9_c5I&slof=1) in here worth perusing! The state of generative AI in the creator economy: (https://digiday.com/media/the-state-of-generative-ai-in-the-creator-economy/) __________ **Also worth a read:** * **RIP social media.** [What comes next is messy](https://arstechnica.com/science/2026/05/rip-social-media-what-comes-next-is-messy/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: -------------------- **TikTok** has launched a [global ad campaign](https://www.socialmediatoday.com/news/tiktok-launches-international-ad-platform-campaign/819392/) to cement its role as a shopping powerhouse. The campaign’s tagline _“Watch it. Love it. Want it.” _signals the platform’s shift from entertainment towards commerce. TikTok Video: (https://vm.tiktok.com/ZNRsJTqVk/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- Following **X** scrapping the Communities feature, **Acorn** has launched a decentralised, creator-first alternative. Built on **Bluesky’s AT Protocol,** it gives full control over feeds, moderation, and data. Features include starter packs, custom feeds, analytics, badges, and anti-troll tools. As X shuts down Communities, Acorn debuts an alternative that puts creators in control: (https://techcrunch.com/2026/05/04/as-x-shuts-down-communities-acorn-debuts-an-alternative-that-puts-creators-in-control/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- The dark side of the **microdrama boom**? Real actors turning up in AI-generated sex scenes 😬 Actors speak out against AI-generated promos that put them in fake sex scenes: (https://www.businessinsider.com/actors-sexualized-fake-ads-promote-micro-dramas-tiktok-meta-2026-5) __________ **More WTF this week:** * **US state healthcare sites** have been caught [sending citizens’ data to Meta and TikTok](https://www.bloomberg.com/features/2026-healthcare-advertising-trackers-privacy/?ai=eyJpc1N1YnNjcmliZWQiOnRydWUsImFydGljbGVSZWFkIjpmYWxzZSwiYXJ0aWNsZUNvdW50IjowLCJ3YWxsSGVpZ2h0IjoxfQ==) * **Christian content creators** are [outsourcing AI slop](https://www.theverge.com/ai-artificial-intelligence/920881/ai-generated-bible-videos-christian-creators-fiverr-slop) to gig workers on Fiverr * **Why are so many influencers speaking** [at Harvard Business School](https://www.vogue.com/article/why-are-so-many-influencers-speaking-at-harvard-business-school)? * **Actors are speaking out **against AI-generated microdrama promos that [put them in fake sex scenes](https://www.businessinsider.com/actors-sexualized-fake-ads-promote-micro-dramas-tiktok-meta-2026-5) * **Scammers posing as ICE agents** and attorneys are [targeting US immigrants through WhatsApp](https://gizmodo.com/con-artists-posing-as-ice-agents-are-using-whatsapp-to-bilk-vulnerable-people-out-of-their-savings-2000753316) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **TikTok is scaling back** its AI video summaries after bizarre, viral misfires. The feature called **Charli D’Amelio** “_a collection of various blueberries with different toppings.” _🤣 Other clips were mislabeled as “origami art” or random shapes, sparking a user backlash. **TikTok** has confirmed it will refocus the feature on identifying products in videos. TikTok is pulling back on an AI feature that went haywire: (https://www.businessinsider.com/tiktok-pulling-back-testing-ai-feature-went-haywire-charli-damelio2026-5) __________ **Also this week:** * **Facebook account lockouts are surging** as AI moderation treats [everyday actions like suspicious activity](https://searchengineland.com/why-facebook-account-lockouts-are-rising-and-whats-driving-them-476546) * **A YouTube bug **has been sending browsers into meltdown with an [endless lag loop](https://www.androidauthority.com/youtube-web-player-render-bug-3662908/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **WhatsApp is killing off** its [Metaverse-inspired ‘Avatars’ feature](https://wabetainfo.com/whatsapp-is-officially-ending-support-for-the-avatar-feature/) after years of low engagement. Editing tools are disappearing first, with full removal of avatars, stickers, and profile options underway. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/994799f4-ee6d-4704-8980-34d52461b7e9/IMG_0225.webp?t=1778156622) Follow image link: (https://wabetainfo.com/whatsapp-is-officially-ending-support-for-the-avatar-feature/) Caption: __________ **Also heading to the graveyard:** * **PSA: **As previously announced, **Instagram’s encrypted DM support** is [disappearing today](https://www.macrumors.com/2026/05/05/psa-instagram-encrypted-messaging-ends-may-8/) due to low usage. * **While it’s ****[bad for privacy](https://www.bbc.co.uk/news/articles/clypzxl3lvqo)**, the fact is **Instagram** barely ever surfaced the feature to users in the app anyway -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3318d949-8b15-4878-b20e-30d6bac730b3/Airbnb_Logo.svg.png?t=1759487417) Caption: **Airbnb** is looking for a [Social Lead (Instagram)](https://www.samssocialmediaclub.com/job/social-lead-instagram/) _[Remote, USA]_ __________ **More social media jobs:** * **USA Today** needs a [Social Media and Engagement Content Strategy Analyst](https://www.samssocialmediaclub.com/job/social-media-and-engagement-content-strategy-analyst-2/) _[Remote, USA]_ * **London’s Air Ambulance** is hiring a [Social and Digital Media Manager (Maternity Cover)](https://www.samssocialmediaclub.com/job/social-and-digital-media-manager-maternity-cover/) _[Hybrid, London, UK]_ * **WWF** is recruiting a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-7/) _[Hybrid, Woking, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- Is your reach dropping on **Facebook**? [@cmcalgary spotted this in-app checklist](https://www.threads.com/@cmcalgary/post/DX9wqqlmjOc?xmt=AQG0LLuQT8n7nFB9JSYk_6Ew9G6aPCmjPi2OXAQSZMjBkhS6nxAPyZRfjnIUBYmxc-5Av5l1&slof=1) for posts. According to insights from the tool, these are good guidelines to follow. Your mileage may vary (these things change a lot!), but it’s worth a try. * Posts need to have an image (just 1) * Images need to be 4:5 or 1:91:1 ratio * The topic needs to be clearly explained, even if it seems obvious * 10-400 characters * No Random Capitalized Letters * Max of 6 hashtags - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/144acbfc-6cd2-454a-8c71-9a0d7e4c1732/FB_post_check.jpg?t=1778170872) Follow image link: (https://www.threads.com/@cmcalgary/post/DX9wqqlmjOc?xmt=AQG0IiJEXkuslLAVJYLB0t79wzXaH4KGGIcguASbD2sVP8Ma6zW3Wy7H7e7PNj7AJsKIysU&slof=1) Caption: __________ **More pro tips:** * **Reddit** published a [13-page playbook](https://www.socialmediatoday.com/news/reddit-releases-new-small-business-marketing-guide/819270/) to help small businesses tap ad tools and communities -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “$43.9 BILLION“ — – **How much US advertisers are expected** to [spend on sponsored creator posts](https://www.wsj.com/cmo-today/big-brands-boost-creator-spending-but-smaller-firms-dominate-the-deals-d35de61b?utm_source=substack&utm_medium=email) and related ads, up from $37.1 billion in 2025, according to the IAB. __________ **More social stats:** * **FOUNDIT: **Reddit’s investment in search is paying off, with usage rising [30% year-over-year](https://www.threads.com/@mattnavarra/post/DXzJih_isdw?xmt=AQF08NXsBoOSVGTgL8vgt-_drjfzaiAyGTtwXIt4yraHozMlp8G35l2ZP7lqPVVwSeQX2gGt&slof=1) * **AD IT UP: **Social video ad spend is set to [grow 13%](https://www.threads.com/@mattnavarra/post/DX9auY1CvMr?xmt=AQG0oLtqCOlXmfhZ72RUtl10sdsLjbsWdnMs9MU-lmgcMfhKeZiWD0re_SO78j2uu2KDKrgi&slof=1) in 2026, beating CTV’s 11% growth * **X DANGER:** X remains the most dangerous platform for LGBTQ users. It scored just [29/100](https://www.threads.com/@mattnavarra/post/DYEgSNkCva-?xmt=AQG070tcvZ68AyizHOFrEPFqDIG6YctUok3Ts7QqajxlTq__3YN2bDqz0zzpmBD0_90Rtoz7&slof=1) in GLAAD’s 2026 index. * **CLICK HERE: **TikTok users are heavily influenced by affiliate content, with [77%](https://www.threads.com/@mattnavarra/post/DYEjmpWivbI?xmt=AQG0XwQpHFCCZYHl9RHi_BBzmuJVDTdwuhle_mkyJaQe_A2jggK1tMDVJCk7ZsifG2xihUj7&slof=1) searching products after seeing them in videos * **TEACHERTUBE: **YouTube dominates US classrooms, with [94% of teachers](https://www.wsj.com/us-news/education/youtube-chromebooks-schools-children-brain-f151dfbb) using it and Chromebooks driving access * **SOCIAL NEWS:** [57% of US teens](https://www.threads.com/@mattnavarra/post/DXzc2ZJihPM?xmt=AQF0LpY7596jryw3Mv1qvFEx4S0b_a2emW8MDmiCq31K5FJPb7fzPZsY-8skZIXCQ9HNmznK&slof=1) say they get news from social daily, vs 36% of adults * **TIKTOK POLITICS:** Right-leaning accounts saw [11.5% more aligned content](https://www.threads.com/@mattnavarra/post/DYCJqnuCk-u?xmt=AQG05QpaUwgHTu4Y970H-QX8tg2gBDeqkaMxvF09NuG0Fpuyu9A6Kd99RlPL1rhJ3kYLBo9x&slof=1) during the 2024 US election, while left-leaning feeds were 7.5% more likely to see opposing views * **MR LONELY:** A study of 1,500 US adults aged 30–70 found social media isn’t easing loneliness. About [35% of connections](https://www.threads.com/@mattnavarra/post/DYEiu0nCtGt?xmt=AQG0kpKIYqjudYapig-ovFlV1dZMzIWX85wKM19lxmeJIYtW0UqG6lniuf13w3ZrYUeHCJ0&slof=1) are strangers, which are linked to higher loneliness -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Social media teams are reporting a **sudden and unexplained spike in Facebook engagement**… **Rachel Karten** spotlighted the spike in her **[Link In Bio newsletter](https://www.milkkarten.net/p/something-is-happening-on-facebook?utm_id=97760_v0_s00_e0_tv4&triedRedirect=true)**, with insights from a handful of brands benefiting from the boost: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5dbb228-8a49-4f20-b3c1-d1ef6fe3773a/FB_likes.jpg?t=1778239460) Caption: __________ **More social stats, charted:** * **PIN-UP: **Pinterest’s user growth [charted](https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/) * **AI DON’T LIKE IT: **Unlabeled AI content is now the [#1 social media turn-off](https://www.threads.com/@mattnavarra/post/DYCiwQTCr1_?xmt=AQG0YijpXOEmi_ndoj5Hy-v8evEnjOLIkHzZAql9iVoPaK9f7JOhOVy64tXOWCQvnteY41P0&slof=1), with 28% of users calling it out * **NOT A DOCTOR: **[Half of Americans under 50](https://www.threads.com/@mattnavarra/post/DYCqg3omlta?xmt=AQG0AxvfKk7cq_t9UFrHnVOKI0AvAOkmiRr94aGTjli4Hm4PyBn4rzG7DStXvLeRnCg1Le_W&slof=1) now get health advice from influencers or podcasts * **INSTAHEALTH: **[Where you’ll find](https://www.threads.com/@mattnavarra/post/DYCqiTpmtiT?xmt=AQG0tgsw0XvWGA-K4g7_sPMlntWPGKAaU8IDP9MgDaUq_yZ9s0kdNg2SkC5rzTaLwt-HHQwv&slof=1) the most health and wellness influencers online -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- EU must go beyond ‘binary yes or no ban’ on social media, top official says: (https://www.politico.eu/article/eu-social-media-ban-not-simple-solution-online-safety-minors-policy/) **Also in the news this week:** * **The FTC has settled **with Media Matters after the watchdog group claimed agency retaliation for an article about Elon Musk’s X. [[Deadline](https://deadline.com/2026/05/media-matters-ftc-settlement-elon-musk-1236881263/)] * **Meta is rolling out **AI support programmes to get small and rural businesses using its AI tools. [[Social Media Today](https://www.socialmediatoday.com/news/meta-announces-ai-support-for-smbs-and-rural-companies/819661/)] __________ **New features and tests:** * **X updated** message requests in both the main app and the chat app, now showing requests across two separate tabs. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYCBdKajIMO?xmt=AQG0Sm3xcQMWisesfNdR4hC0IrNm7L05-41NBMmlYmE9I7R4qk001GnhrdrJZZgf8Txj1tMq&slof=1)] * **X is promoting** X and Grok as an app package in the App Store. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DX83VcDDAZI?xmt=AQG0jPw9MDGkHH49jMYovvdGhT2hqmyoG8XuusEAYTmxzUfrLICHO2GiOii6nOpDgqmHe4A&slof=1)] * **OnlyFans is rolling out** category hubs to make finding creators easier in categories beyond adult content. [[Tubefilter](https://www.tubefilter.com/2026/05/07/onlyfans-content-category-verticals-discovery-sports-comedy-podcasts/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“No longer reserved for celebrities like Charli xcx and Bad Bunny, wiping your Instagram grid has become a way for ordinary users to reclaim control over an internet that feels ‘too permanent’.”_ The case for wiping your Instagram grid: (https://www.dazeddigital.com/life-culture/article/70150/1/why-is-everyone-wiping-their-instagram-grids-charli-xcx-bad-bunny) __________ **Also a great long read this weekend:** * **Creator empires are cracking** as [fame fails to scale into real businesses](https://digiday.com/media/the-biggest-creators-feel-growing-pains-as-they-try-to-build-successful-standalone-companies/) * **Your feed is overrun with clips. **This is [the cutthroat community of “clippers” behind it](https://www.theverge.com/report/920005/social-media-clipping-podcasts-clavicular-marketing-mrbeast) * **The 16-year-old teen secretly running** [her mom’s influencer empire](https://eu.usatoday.com/story/life/health-wellness/2026/05/06/teen-helps-influencer-mom-not-be-cringe/89624962007/) * **How BookTok** is [reshaping Hollywood](https://www.axios.com/2026/05/04/tiktok-booktok-fandom-film-streaming) * **Time limits, curfews or a full ban: **how the UK may [restrict social media for under-16s](https://www.theguardian.com/uk-news/2026/may/05/how-uk-may-restrict-social-media-under-16s-time-limits-curfews-ban?CMP=Share_iOSApp_Other) * **Why TikTok’s comments section **is [driving the majority of first purchases right now](https://www.glossy.co/beauty/why-tiktoks-comment-section-is-driving-the-majority-of-first-purchases-right-now/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- You’ve got to respect the ingenuity of kidz** **🤣 Teens in the UK are easily bypassing social media age verification restrictions — using fake birthdays… And disguises like **fake moustaches!** 🥸 Some children are drawing on fake moustaches to bypass online age checks, report says: (https://www.independent.co.uk/news/uk/home-news/children-bypassing-age-verification-social-media-b2968803.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that is everything new in social media land this week. Apologies for the Arsenal fan-boy behaviour in this week’s Geekout. Normal service will resume next week. I’m heading off to see if i can sweet talk [**Piers Morgan**](https://www.instagram.com/p/DX-SauCCHui/) into securing me **Champions League Final tickets** in Budapest for **Arsenal vs. PSG**. 😁 Instagram: (https://www.instagram.com/p/DX-SauCCHui/) - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/musk-settles-sec-meta-ai-agents

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b8baa6b9-b0e3-4e94-969a-4839fdd49176/Geekout_080526_1.jpg?t=1778242889) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/musk-settles-sec-meta-ai-agents) -------------------- ## **Hello, geeks!** Bear with me this week. Tiny football detour before we get back to the usual social media chaos. I’m still buzzing from my trip to the Emirates to watch Arsenal batter Fulham 3-0, thanks to WhatsApp. - Instagram: (https://www.instagram.com/p/DX92-9eobXr/) - Being invited into the **WhatsApp suite** was already a ridiculous privilege. But what happened next absolutely blew my mind. And my 72-year-old father-in-law’s. We arrived at the Emirates at 1pm and were taken on a **VIP stadium tour**, including the changing room, directors’ box, press room and a few other places most fans never get normally get access to. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7ccab771-8a26-4728-9a62-4639e82e1f49/IMG_1393.JPG?t=1778235311) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - A few hours later, **we headed up to the executive box**, where we met a brilliant group of creators WhatsApp had also invited for the matchday experience. Then, just when I thought the day had peaked, the WhatsApp team asked if we wanted to **watch the players warm up** before kick-off. Minutes later, we were walking down the tunnel and out onto the pitch in front of a packed Emirates. **Absolute “what is my life?” territory**. **We wandered around pitchside,** trying not to accidentally wander into Sky Sports’ live coverage, while fans presumably wondered who on earth are these nobodies, and why we were getting the full VIP treatment. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cfae6419-2f10-4dc4-9742-58358bc27696/IMG_1418.JPG?t=1778235337) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: Pitchside before kick-off with my father-in-law and creator [@donalleniii](https://www.instagram.com/donalleniii/) - Then we were standing just a few feet away from **Saka, Rice, Dowman, Raya** and the rest of the squad. To say I was living my best life is an understatement. After that, we went back to the box for great food, endless drinks and **some of the best seats in the stadium** as Arsenal kept the pressure on Man City in the title race with a 3-0 win. As a lifelong Arsenal fan, that alone was a bucket list moment. But WhatsApp had **one final surprise…**. After the final whistle, we were ushered out of the box and told we were heading back down to the pitch…To meet **Bukayo Saka**. WTF!! We waited pitchside for a few minutes while **Declan Rice and Max Dowman** warmed down just a few metres away. Nuts! Then **Saka** **casually appeared**, hung out with us for 5-10 minutes, answered questions, signed shirts and took loads of selfies. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2ae40249-d85c-409b-82a0-6c831a1d81e6/IMG_1470.JPG?t=1778234754) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - It was all very, very surreal. But one funny moment worth sharing was when [Kiss FM DJ Ellie Prohan](https://www.instagram.com/ellieprohan/) asked Saka to dab! Here’s what it looked like in Ellie’s viral Reel: - Instagram: (https://www.instagram.com/reel/DX32DBIshb9/) - And here’s what REALLY happened: 🤣 - Tweet: (https://twitter.com/MattNavarra/status/2052701930854432976) - And, because the day apparently wasn’t ridiculous enough already, we also brushed past a few famous faces, including **Piers Morgan and Sir Keir Starmer.** A HUGE thank you to the **WhatsApp team** for gifting us such an incredible day. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/de3a21cb-9aa7-4b6c-b1db-e2e8ecb40969/ECDE41C8-2FFB-46AB-BE51-E3B7B759D0CD.JPG?t=1778235499) Follow image link: (https://www.instagram.com/stories/highlights/18396503872153023/) Caption: - And a big shoutout to the **Arsenal partnerships team** for making us feel like actual VIPs for the day. 👀** ****[Watch BTS highlights of my wild day at Arsenal](https://www.instagram.com/stories/highlights/18396503872153023/)** __________ ##### ==1 cool thing…== 🔥 The NEW AI analytics tool social teams tell me is saving them from [reporting hell](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)!* *sponsored -------------------- ###### SPONSORED ▶︎ SOCIAL A.I. #### Meet the AI analyst your social team will actually use 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d61114d-def7-4f89-84ae-9afe6ea7a1ca/image.png?t=1778166939) Follow image link: (https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may) Caption: - Does this sound familiar…? … Checking your social analytics dashboard 5x a day 😵‍💫 … Pulling endless data for performance updates 🤯 … Trying to explain to your boss why that Reel popped off 🔥 … Building yet another deck because the big boss asked, “So what’s working?” 😡 **[Meet Archer ](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)**— the new AI data analyst from Measure Studio. It’s built for social teams who need fast answers, not another dashboard to monitor. **Archer will help your social team:** * 🔍 **Spot the creative patterns **behind your best-performing content * 📊 **Track what’s working** across formats, series, competitors + campaigns * ** **📈** Instantly turn messy performance data** into actual strategy * 🪄**  Create ready-to-share insight decks** without the reporting doom spiral * ✨ **Get Archer’s answers where you work**, inside Measure Studio, Claude, ChatGPT + more Basically: less “digging through dashboards”, more “here’s what we do next.” Social teams get answers in 30 seconds, not 30 minutes. 👉 **The best bit…?** You can [**try Archer 100% FREE **](https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may)for 2 weeks. …If you love it, get 20% OFF your 1st year. ✨** Activate Archer FREE Trial **✨ (https://www.measure.studio/geekout-newsletter-archer?utm_source=geekout&utm_medium=newsletter&utm_campaign=may) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Elon Musk will settle the feds’ Twitter lawsuit with pocket change: (https://www.theverge.com/tech/923612/elon-musk-sec-1-5-million-penalty-twitter-x) 2. **New Mexico drags Meta back to court **seeking $3.7B for being a ‘public nuisance’ [[LAWYERING](https://www.cnbc.com/2026/05/04/meta-new-mexico-child-safety-facebook-instagram.html)] 3. **Meta is building an AI agent** called ‘Hatch’ to do work for users online [[AUTOMATING](https://www.socialmediatoday.com/news/meta-is-preparing-to-launch-ai-agents-to-undertake-tasks-for-users/819526/)] 4. **French prosecutors escalate probe **of Elon Musk and X to criminal investigation [[LAW-BREAKING](https://www.cnbc.com/2026/05/07/french-prosecutors-probe-of-elon-musk-x-now-a-criminal-investigation.html)] 5. **Snap officially ended its $400M AI partnership** with Perplexity [[SPLITTING](https://techcrunch.com/2026/05/06/snap-says-its-400m-deal-with-perplexity-amicably-ended/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **Meta’s AI agent is a wakeup call for social media pros** Meta plans advanced ‘agentic’ AI assistant for consumers: (https://www.ft.com/content/5b48360c-53f2-444a-80a8-f7034750fd62?syn-25a6b1a6=1) The news this week from the FT (above) and [The Information](https://www.theinformation.com/articles/meta-building-ai-agent-called-hatch-agentic-shopping-tool-instagram?utm_source=ti_app&rc=kmaysd) that Meta is building an AI agent that can carry out tasks online on users’ behalf got me thinking… As The Information explains: _“Meta is training the OpenClaw-inspired agent, internally called “Hatch,” with the goal of internal testing by the end of June, one of the people said. The aim is for Hatch, the name of which might change once it is launched, to be able to perform a range of tasks for people. As part of its training work, for example, Meta has built “sandboxed” web environments where the agent can be tested on simulations of real websites such as DoorDash, Etsy, Reddit, Yelp, and Outlook, the person said.”_ Whether ‘Hatch’ makes it out to users eventually in this form or not, the fact is AI tech is getting smarter and more capable, and it absolutely will change how we work as social media pros. In the coming years, the best social media professionals will be leading AI-powered content production teams, NOT managing platforms and channels. I've spent years watching this industry from the inside. Talking to platform teams, advising brands, tracking how the role has evolved. Here's what I'm seeing: platforms are automating the tactical work. Scheduling, basic analytics, content suggestions, even caption writing. AI tools are handling more of the execution layer every month. That means the value of a social media manager is no longer in knowing how to post at the right time or format a carousel. The value is in judgment. It's in taste. Knowing what your brand should say when a platform changes its algorithm overnight. The value is in understanding which trends to ignore and which ones actually matter for your audience. Making calls under pressure when something goes sideways. Those are leadership skills, not platform skills. Right now, most social teams are still structured like the work is primarily tactical. One person doing everything, or small teams split by platform. But the companies that get this right over the next 12-18 months will start hiring social leads who think like attention strategists. They'll build teams around creative direction, community intelligence, and crisis response. The job title might still say _"Social Media Manager."_ But the actual work will look a lot more like leading a newsroom, media publisher, or running a brand studio. This shift is already happening. I'm watching it play out in real time with the brands I advise. If you're in this industry and you've been waiting for permission to think bigger than posting schedules, this is it. The question is whether you're building the skills that will matter when AI automation and agents go mainstream. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://images.unsplash.com/photo-1665799871677-f1fd17338b43?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxtZXRhJTIwbG9nb3xlbnwwfHx8fDE3NzgyMzc1Mzh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [Meta 3D logo. Feel free to contact me through email mariia.shalabaieva@gmail.com. Check out my previous collections “Top Cryptocurrencies”, "Elon Musk" and the 3D logos!] Caption: Photo by Mariia Shalabaieva on Unsplash * **Meta **is going to war with UK regulator Ofcom over [how it calculates massive fines](https://www.reuters.com/technology/meta-challenges-uk-media-regulator-over-online-safety-fees-2026-05-07/) * **Meta** is being sued by five major publishers for allegedly [training its AI on pirated books](https://qz.com/publishers-meta-lawsuit-copyright-ai-training-050526) * **Meta** is being investigated in Ireland over [“dark patterns”](https://www.reuters.com/legal/litigation/ireland-probles-metas-instagram-facebook-over-eu-manipulation-concerns-2026-05-05/) in Instagram and Facebook * **Meta** has snapped up AI robotics startup Assured Robot Intelligence to push deeper into [humanoid AI tech](https://www.bloomberg.com/news/articles/2026-05-01/meta-acquires-assured-robot-intelligence-to-help-build-humanoid-technology?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3Nzk5NjU2NywiZXhwIjoxNzc4NjAxMzY3LCJhcnRpY2xlSWQiOiJURUQ3RUdLR1pBTTgwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.0iDNBFKnXEMXOBBYyxhBoGaUNcnTo9wXh5Qq8AwK_6E) * **Meta** is strengthening end-to-end encrypted backups using [secure hardware vaults](https://engineering.fb.com/2026/05/01/security/meta-strengthening-end-to-end-encrypted-backups/) across data centres * **Facebook** is seeing a [sudden engagement boom](https://www.milkkarten.net/p/something-is-happening-on-facebook?utm_id=97760_v0_s00_e0_tv4&triedRedirect=true) as it prioritises original content and monetisation to attract creators * **Facebook** is reintroducing the [Create button](https://www.threads.com/@oncescuradu/post/DX4pOAyjHgM?xmt=AQG01wj4tmSDZIeMjHykq2BXMHWOkSsyXL4ygZP3Z1slEsLPhI_F_ks4H9AX_gK9XTY8R4sX&slof=1) on iOS, bringing quick access to Live, Post, Reel, and Story options in one place * **Facebook **has started categorising [camera roll media types](https://www.threads.com/@theahmedghanem/post/DX6yZaCDGG1?xmt=AQG0B1v1piNO9DyF46tewv1iwAPnMO-hkQWzSF5YUs2jDiZJISwkUpspKMyRBDOYB8KpkwM&slof=1) in the creation sheet. * **Facebook** is testing a new splash screen that encourages you to send friend requests [to people you’re not connected with](https://www.threads.com/@oncescuradu/post/DX86u4BDFGh?xmt=AQG0eKHpyNZppS5pmhi71AWv0CbM_T-qYu3NtNlmizm2UadbQpYeoFM5JIpIgTS8tPNXLCza&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0e1788a-e18a-42f7-86ac-3e0756052da2/image.png?t=1778237643) Follow image link: (https://www.threads.com/@mattnavarra/post/DYAQ7QpCuAk?xmt=AQG0zcucka5nWwAF37tfeaXx9h1cYrIb_innzKcjiCAR09JehfhmeGSImklta3gBb2iY5WLG&slof=1) Caption: Instagram Edits gets new creative tools * **Instagram Edits** added new [benchmarking insights](https://www.threads.com/@mattnavarra/post/DYAQ7QpCuAk?xmt=AQG0zcucka5nWwAF37tfeaXx9h1cYrIb_innzKcjiCAR09JehfhmeGSImklta3gBb2iY5WLG&slof=1), transcription controls, photo blending, and more * **Instagram** faces a growing backlash as LGBTQ creators and sex workers report [bans and shadowbans](https://mashable.com/article/meta-responds-to-instagram-censorship-claims). Meta says it’s targeting explicit solicitation, but reversing mistaken bans is not easy * **Instagram** has been spotted alerting users to an [algorithm change](https://www.threads.com/@martinsfp/post/DYEteHkiPCR?xmt=AQG0aenxkHA-f0AlyFwIr7Yh8j3YIIpAoNrTf8bx0ZaVdypdDqzmT-WsOdzbqDZE1nVaJHSZ&slof=1) that favours posts from followed accounts when you open the app * **Instagram** is testing an option to [swap out text](https://www.socialmediatoday.com/news/instagram-tests-option-to-swap-out-text-in-someone-elses-reels/819153/) in someone else’s Reels * **Instagram** is now showing the [chart position](https://www.threads.com/@oncescuradu/post/DYCFTkBDPD3?xmt=AQG0rLTO8J14mMmW_jroNQIGHCJ4yRfX5I1zvMMjXr6AGPk6Lhor5PZQ5CeFCfR74gAtLEc&slof=1) of every trending song added as a soundtrack in an Reel * **Instagram Edits** has added an option to [pin projects](https://www.threads.com/@theahmedghanem/post/DYB_NcRDDpR?xmt=AQG0yF86bllltqJhNUqMg9yZ4D9Zgokg2raBWVDw9uBrmEPNkgz97CqCXGzupxfZJvKq9vKf&slof=1) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0d7eb7f5-730d-471a-9034-1c29379ed3b2/Screenshot_2026-05-08_at_12.00.37.png?t=1778238051) Follow image link: (https://www.threads.com/@threads/post/DYDN2FAD0xn) Caption: Threads new animated stickers flooding the feed | Credit: Threads * **Threads** has a new [animated text option](https://www.threads.com/@threads/post/DYDN2FAD0xn), and its already starting to annoy, turning the feed into a [epileptic nightmare](https://www.threads.com/@jonahmanzano/post/DYCbvO-iWnM)! * **Threads** is testing TikTok-style music sharing with [playable stickers](https://www.socialmediatoday.com/news/threads-adds-playable-music-stickers-in-stream/819533/) * **Threads** will now automatically break [large blocks of pasted text](https://www.threads.com/@threads/post/DYCkTAQAKOl?xmt=AQG0QoZZes_osH5MEabalbKRJASACGk6YDM5vQr6wwpui85RM4HGb9tCdF2FNeEQkVcG9c4m&slof=1) into a thread of posts * **Threads** has exceeded [150 million daily active users](https://m.economictimes.com/tech/technology/metas-threads-surpasses-150-million-daily-active-users-but-monetisation-remains-a-challenge/articleshow/130769300.cms), but monetisation is still the long game for Meta * **Threads** is rolling out [DMs on the web](https://www.threads.com/@mattnavarra/post/DX_kg6MCmQu?xmt=AQG0BS6k-kGsWCKOOp7Dm41qsI5ra71HPaV4bxKZdEjs-vQC12TcIuAtnwWUEDIcUytWtFGC&slof=1) * **Threads** is expanding [trending topics](https://www.threads.com/@mattnavarra/post/DX7b7t2ii0o?xmt=AQG0NK_xKMMzAm1WnnDDVZfu5bBO9mn0B6wxUcs2-WBWyQH9RjHutRK-YOkWmk-P-_Bgito&slof=1) to more countries * **Threads** is working on a new way to [create tags](https://www.threads.com/@oncescuradu/post/DX9Z-O_jChl?xmt=AQG0CH1aPW13JLk6Ig87MdKCj0sNxdniXELK_9bm4xKLSWw37mSL_ZzsGo1DsMq1mwg7Xk37&slof=1) on Android * **Threads** now lets you choose whether [replies to ghost posts](https://www.threads.com/@oncescuradu/post/DX876CWDCAl?xmt=AQG0QENg5SbHUzFwmPDDZ1cHEVItb7oxTUjSWVWONVgdb9ZCTYWrJ7ERsRw67BXgYSNo4oL6&slof=1) appear publicly on the post or privately in messages * **Threads** has been spotted testing a [tweaked icon](https://www.threads.com/@oncescuradu/post/DX9w5geDJE8?xmt=AQG0GquQWSEoJqny-VKDJxaBhy6CYdoLCqxOPFFb-YUR1NMiCrhwN6_xWN6xP3fFbuMx9Meu&slof=1) (and [on Instagram](https://www.threads.com/@oncescuradu/post/DYCHoE9jHfI?xmt=AQG0uipesaLDhDTTr9UuhixnYY_hqRKzhkVNF86m4n5jfelTsBx5CnomSZ12d2gqXPul224&slof=1)). Is a [new logo](https://www.threads.com/@theahmedghanem/post/DX89r9XjKTI?xmt=AQG0_G9kC07eTtYE6u5VahDmey34UmLcQk-QRzefhWc_ZmSj_2jZp1E1ZX4CkgkXTrO72h_Z&slof=1) in the works? * **Threads** added a new [‘Like’ animation](https://www.threads.com/@oncescuradu/post/DX_0LBODI1I?xmt=AQG0EMLalghVb2RA6HRvb9omabk5mJluz5ymmJ6X2fi8JMUTcotSnOoCbY9kw9cfxmusEEk&slof=1) for posts tagged with “Met Gala”. * **WhatsApp **is working on the ability to [archive status updates](https://wabetainfo.com/whatsapp-beta-for-android-2-26-18-1-whats-new/) after they expire * **WhatsApp** now prompts you to choose what you want to clear when selecting “[Clear Chat](https://www.threads.com/@theahmedghanem/post/DX6j1xIjHq7?xmt=AQG06-GoP_RYD0FZejLmb2ntS_bEJoX7TEwmW3zwa4qvEzpogPjzcpVVbSFuYwQOCS73XXY3&slof=1),” with options to delete only media files or the entire conversation **__________** -------------------- View image: (https://images.unsplash.com/photo-1678329887268-586b9464e207?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMHx8dGlrdG9rJTIwbG9nb3xlbnwwfHx8fDE3NzgyMzgyNjh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral) [tiktok,tik tok,logo tik tok,logo tiktok,logo tiktok 2023,logo tik tok 2023] Caption: Photo by BoliviaInteligente on Unsplash * **TikTok** users can now [buy movie tickets in-app](https://deadline.com/2026/05/tiktok-billie-eilish-concert-movie-tickets-1236878265/), starting with Billie Eilish’s new film * **TikTok** advertisers can now access 1.1M+ [real-world ad placement locations](https://www.socialmediatoday.com/news/tiktok-expands-out-of-phone-campaigns/819268/), include Times Square * **TikTok **launched a [refreshed UI](https://www.threads.com/@oncescuradu/post/DYCDcxTDHZ9?xmt=AQG05RsKSgI094B07UI5Oyx_IdRMfKCcTAOIPvq5_V7I6YT7h-_DbgjJ2V4mb9ie4hqqekLy&slof=1) for Creator Search Insights * **TikTok** now lets you copy a post’s caption or search directly from it by[ long-pressing on the text](https://www.threads.com/@oncescuradu/post/DYCDEMYDP5g?xmt=AQG0g8y1irUIepk69JHm4ZW230DTmbqv2rsGV2ph190Lp4vRkXCIFdILp0NGWKAM3fHZ5krw&slof=1) * **YouTube** is testing a major [mobile redesign](https://www.socialmediatoday.com/news/youtube-tests-updated-feed-navigation/819656/), shifting Home and Subscriptions to the top * **YouTube** is testing dynamic [auto-sized video and thumbnails](https://betanews.com/article/youtube-is-giving-creators-new-video-sizing-and-comment-search-tools/) to make mobile feeds more immersive * **YouTube TV** dodged another [content blackout](https://www.androidpolice.com/youtube-tv-allen-media-group-channel-renewal/) with a last-minute content deal to keep The Weather Channel, Comedy TV and more on the platform **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b157d3d1-b7ed-4452-8983-8cf99b46acaf/image.png?t=1778238413) Follow image link: (https://l.threads.com/?u=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fmarketing%2Fblog%2Flinkedin-ads%2Fintroducing-linkedin-ads-agency-certification&e=AUCpcDbFY6C2fnOaUimjpo_Rb8XOy4WLiF0I0FxAXZywM7F-8O82atrztk4bH49Q5JREsOkMlorlQ4BmK0G8fT68PxhJhEtFiKrM39egLg&s=1) Caption: LinkedIn’s new ad agency certification | Credit: LinkedIn * **LinkedIn** launched a global [Ads Agency Certification](https://l.threads.com/?u=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fmarketing%2Fblog%2Flinkedin-ads%2Fintroducing-linkedin-ads-agency-certification&e=AUCpcDbFY6C2fnOaUimjpo_Rb8XOy4WLiF0I0FxAXZywM7F-8O82atrztk4bH49Q5JREsOkMlorlQ4BmK0G8fT68PxhJhEtFiKrM39egLg&s=1) to separate real LinkedIn ad experts from the rest * **LinkedIn**’s “who viewed you” feature faces legal challenge in the EU, where a privacy group says the late means [it should be free](https://www.computerworld.com/article/4168558/linkedin-illegally-blocking-free-accounts-from-seeing-whos-viewed-your-profile-data-group-alleges.html) * **LinkedIn** fixed a long-standing issue where PDF carousels appeared to [degrade after upload](https://www.threads.com/@mattnavarra/post/DX_wnDsisyx?xmt=AQG0Y8umHQLDFokwPlogCTkQDqL_cGAW5PpaQx1FSRsMiX_L9tZ7XnrSo_oBK0eJ6tiOjhKi&slof=1) despite looking fine in preview * **LinkedIn** and **Amazon** are teaming up to bring [job-targeted ads](https://www.socialmediatoday.com/news/linkedin-partners-with-amazon-ads/819655/) to connected TVs * **Twitch** embraced the [“mogging” trend](https://www.tubefilter.com/2026/05/06/omoggle-streamer-twitch-mogging-battle-looksmaxxing/), updating its rules to allow streams powered by Omoggle, which compares users’ looks using AI in live video matchups. * **Twitch** is rolling out stricter [penalties for viewbotting](https://www.engadget.com/2167521/twitch-has-new-penalties-for-streamers-caught-viewbotting-ceo-says/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta** is [expanding AI age checks](https://about.fb.com/news/2026/05/ai-age-assurance-teens/) across **Instagram**, **Facebook**, and **Messenger** to better enforce its 13+ rule. AI will now analyse posts, bios, comments, and activity signals to catch those who enter a fake birthday. Meta will also analyse users’ [bone structure](https://www.threads.com/@mattnavarra/post/DX9Ieq5imQ9?xmt=AQG0_qCIP8m_mcRhDfWRYrHh-66nTaUAhxOZXsVbVDghDv-d1UtshEA6VtFuMLUGt42u1AQL&slof=1), height, and visual clues to detect under-13s. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3202e71f-4015-4421-b2b2-05de69bea4bb/Instagram_age_checks.jpg?t=1778155936) Follow image link: (https://about.fb.com/news/2026/05/ai-age-assurance-teens/) Caption: __________ **Also spotted this week…** * **Instagram** plans to launch an AI shopping tool enabling [tap-to-buy from Reels and feeds](https://www.theinformation.com/articles/meta-building-ai-agent-called-hatch-agentic-shopping-tool-instagram?utm_source=ti_app&rc=kmaysd) * **Instagram** is testing optional [“AI creator” labels](https://www.engadget.com/2162426/instagram-is-testing-optional-ai-creator-labels/) to improve transparency around AI-generated content * **YouTube** is testing a new AI music generator tool that lets creators instantly [swap out copyrighted songs](https://www.socialmediatoday.com/news/youtube-experiments-with-new-music-generation-and-moderation-tools/819154/) with royalty-free audio * **xAI **launched [Grok 4.3](https://venturebeat.com/technology/xai-launches-grok-4-3-at-an-aggressively-low-price-and-a-new-fast-powerful-voice-cloning-suite) with powerful voice cloning tools and more * **Google**’s AI search summaries will now quote **Reddit**[ and other online sources](https://www.theverge.com/tech/924993/google-ai-search-mode-overviews-update-reddit-links) * **ByteDance**, TikTok’s parent company, is [launching paid plans](https://www.scmp.com/tech/tech-trends/article/3352661/bytedances-ai-subscription-gamble-chatbot-faces-reality-check-china) for its ChatGPT rival Doubao in China * **Bumble** is scrapping swiping entirely, calling it a tired, broken way to date. The app will [switch to AI matchmaking](https://www.axios.com/2026/05/07/bumble-removes-swipe-hinge-tinder) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Meta’s $375 million loss in its New Mexico trial** may be just the start, with a new trial phase underway. New Mexico is seeking **sweeping changes**: age verification, under-18 limits, encryption restrictions, and reduced infinite scroll. Oh, and Meta says the AG’s office is seeking “approximately [$3.7 billion](https://www.cnbc.com/2026/05/04/meta-new-mexico-child-safety-facebook-instagram.html) in abatement costs as well as injunctive relief” 🤯 AG Raúl Torrez said fines alone won’t shift behaviour, calling them a “cost of doing business.” A ruling could force product redesigns and set a precedent across the tech industry. Meta’s historic loss in court could cost a lot more than $375 million: (https://www.theverge.com/policy/922380/new-mexico-meta-public-nuisance-trial-kids-safety) __________ **Also:** * **Meta wants a judge to throw out** the landmark social media addiction verdict in California. Meta argues Section 230 shields it, insisting[ “content,” not features like autoplay](https://www.reuters.com/legal/litigation/meta-asks-california-judge-throw-out-landmark-social-media-addiction-verdict-2026-05-06/), caused harm. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **Snapchat’s global growth in Q1** masks a worrying trend… * **Snapchat** hit **483 million daily users**, adding **9M new users** in Q1 — but growth is masking a bigger problem. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ce8ebc41-2158-483b-8357-4c959c267872/image.png?t=1778238572) Caption: - * **Snapchat** use in core markets is shrinking, **losing 2M users in North America**, and **1M in Europe**. * **New users are coming from lower-value regions**, where ad revenue is weaker. * **Revenue rose +12% to ~$1.53B**, driven by ads (esp. +30% growth in Dynamic Product Ads). * Teen social media bans = real threat — with **415K Snapchat accounts wiped out in Australia** alone. * **Snap’s CEO Evan Spiegel** calls it a “_crucible moment”_ as growth slows and pressure builds. * **Snap’s big bets **(more ads, subscriptions, AR glasses) all have limits — but none are guaranteed to fix declining core usage. Snapchat usage declined in the US and EU in Q1: (https://www.socialmediatoday.com/news/snapchat-usage-declined-in-the-us-and-eu-in-q1/819535/) __________ **Pinterest Q1 Results:** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c5e5c0d1-ea3d-4792-9d33-31200d067415/image.png?t=1778238788) Follow image link: (https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/) Caption: - * **Pinterest**’s stock [spiked nearly 20%](https://www.cnbc.com/2026/05/04/pinterest-pins-q1-earnings-report-2026.html) after posting strong Q1 results and an upbeat outlook, with revenue hitting $1.01 billion * **Pinterest **[**grew to 631M users**](https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/)**,** adding 12M new users mostly outside the US and EU. * **Revenue rose 18% YoY** to over $1B, beating expectations. * **Pinterest’s CEO says** AI-driven “Taste Graph” fuels “ten straight quarters” of growth. * **Ad impressions rose 24%**, but ad pricing fell 5% year-over-year. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aeeda8af-4427-412f-86fa-1cd9a914f9f8/lol_8_May_3.jpg?t=1778235109) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-the-post-performs-share-7455269937029353472-6WJJ/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f39e5239-e4d0-4b4f-b545-f27c26988fe0/lol_8_May_1.jpg?t=1778235137) Follow image link: (https://www.instagram.com/p/DX9SqyNALkT/?img_index=3) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2db4c3e2-80c7-415c-a8c2-9a39a3b66fb8/metgalameme.jpg?t=1778239450) Follow image link: (https://www.instagram.com/p/DX9SqyNALkT/?img_index=16) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0dd753f1-65e5-4d76-b8bb-e3760a0c1059/lol_8_May_2.jpg?t=1778235199) Follow image link: (https://www.instagram.com/p/DXxMHC_gayM/?img_index=4) Caption: __________ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **The annual Met Gala** is an absolute magnet for memes. And this year’s event didn’t disappoint with its ‘fashion is art’ dress code… - Tweet: (https://twitter.com/tlop444/status/2051463613940895823?s=61) __________ Tweet: (https://twitter.com/davemcnamee3000/status/2051472580570448114?s=61) __________ Tweet: (https://twitter.com/oglakyn/status/2051539816131481976?s=61) **Find more Met Gala meme goodness** at [Rolling Stone](https://www.rollingstone.com/culture/culture-news/met-gala-2026-memes-1235557852/) or [Indy100](https://www.indy100.com/celebrities/met-gala-2026-memes). ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Instagram’s BIG bot purge just hit… What was going on this week on **Instagram** with all those celebrity follower drops? Celebs who lost the most Instagram followers, as Selena and Ariana drop millions overnight: (https://thetab.com/2026/05/07/celebs-who-lost-the-most-instagram-followers-as-selena-and-ariana-drop-millions-overnight) Some big-name celebrities lost millions of followers overnight. The Daily Mail [broke out a list](https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) of the biggest losers. * **Instagram** itself lost the most, down 10.9M followers * **Cristiano Ronaldo** lost 6.6M * **Kim Kardashian** lost 5.1M * **Beyonce** dropped 4.4M - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f19c8b4-8bc1-4e3c-a074-1954a8cb4020/Purge_1.jpg?t=1778237420) Follow image link: (https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) Caption: -__________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/235f89fd-f8a8-4d6e-be2b-e821dd6860ac/Purge_2.jpg?t=1778237456) Follow image link: (https://www.instagram.com/p/DYCuPr8iHsv/?igsh=emd6ZmI5ZG5xM3p1) Caption: - Don’t worry if any of your accounts were affected… …Meta told **The Tab** it was a routine purge: _“…As part of our routine process to remove inactive accounts, some Instagram accounts may have noticed updates to their follower counts. Active followers remain unaffected, and any restored suspended account will be included in the count again after verification…”_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Move over, sponsorships… Some big creators are shifting to **equity deals with brands** to future-proof their income by taking an ownership stake. Some micro influencers find promising security in brand ownership over sponsorships: (https://digiday.com/marketing/some-micro-influencers-find-promising-security-in-brand-ownership-over-sponsorships/) __________ **More brand news and views:** * **Why so many creators are joining the C-suite **at big-name brands, with titles like [“chief creative officer” and “chief kindness officer”](https://www.marketingbrew.com/stories/2026/04/29/creators-joining-the-c-suite) * **How TikTok Shop is winning ove**r [major brands](https://www.modernretail.co/technology/how-tiktok-shop-is-winning-over-major-brands/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- ““There aren’t many that I would want to give to my mother”“ — – **Mark Zuckerberg **says most AI agents are [too complex](https://www.threads.com/@mattnavarra/post/DXzNZm4ig2q?xmt=AQF0LwsfMlQ_ixFt5eHvViTrb_pcam_OQEdkE3Ehcb42y2dMsUHHT4i58-GLUFsGBYRUUVCU&slof=1) for real people __________ **Also quoted this week:** _“Elon won, and a trust entity took a small fine, without admitting anything, for being some days late on a filing. Case closed.”_ **- Elon Musk’s lawyer Alex Spiro** [summarises](https://www.ft.com/content/a760cb3e-b949-4120-b637-32e7464227cb?syn-25a6b1a6=1) the outcome of Elon’s legal battle against the SEC over how he carried out his Twitter acquisition __________ _“If we end up with a large percentage of the users lurking in the feed and chatting in the DMs … I think that's totally great”_ **- Meta’s Head of Threads Connor** **Hayes **is [cool with lurkers](https://www.threads.com/@mattnavarra/post/DX_ng04CtSL?xmt=AQG0inzqGsF05ZGPzmpLl6tLFddC3WhQZJdRZ36NyGgrDpgulC07gTnphx-dGDR2Rb5fSew&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- This is an interesting look at how generative AI is transforming the creator economy. Lots of [insights](https://www.threads.com/@mattnavarra/post/DX6oHFxiuEP?xmt=AQF0lz6_VpKPkWWi4_dz1mJ-Yy3ZVf3tg_dh3n4PIbJ7LlAdvDJJWhk2llVPDAQ-IR9_c5I&slof=1) in here worth perusing! The state of generative AI in the creator economy: (https://digiday.com/media/the-state-of-generative-ai-in-the-creator-economy/) __________ **Also worth a read:** * **RIP social media.** [What comes next is messy](https://arstechnica.com/science/2026/05/rip-social-media-what-comes-next-is-messy/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: -------------------- **TikTok** has launched a [global ad campaign](https://www.socialmediatoday.com/news/tiktok-launches-international-ad-platform-campaign/819392/) to cement its role as a shopping powerhouse. The campaign’s tagline _“Watch it. Love it. Want it.” _signals the platform’s shift from entertainment towards commerce. TikTok Video: (https://vm.tiktok.com/ZNRsJTqVk/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- Following **X** scrapping the Communities feature, **Acorn** has launched a decentralised, creator-first alternative. Built on **Bluesky’s AT Protocol,** it gives full control over feeds, moderation, and data. Features include starter packs, custom feeds, analytics, badges, and anti-troll tools. As X shuts down Communities, Acorn debuts an alternative that puts creators in control: (https://techcrunch.com/2026/05/04/as-x-shuts-down-communities-acorn-debuts-an-alternative-that-puts-creators-in-control/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- The dark side of the **microdrama boom**? Real actors turning up in AI-generated sex scenes 😬 Actors speak out against AI-generated promos that put them in fake sex scenes: (https://www.businessinsider.com/actors-sexualized-fake-ads-promote-micro-dramas-tiktok-meta-2026-5) __________ **More WTF this week:** * **US state healthcare sites** have been caught [sending citizens’ data to Meta and TikTok](https://www.bloomberg.com/features/2026-healthcare-advertising-trackers-privacy/?ai=eyJpc1N1YnNjcmliZWQiOnRydWUsImFydGljbGVSZWFkIjpmYWxzZSwiYXJ0aWNsZUNvdW50IjowLCJ3YWxsSGVpZ2h0IjoxfQ==) * **Christian content creators** are [outsourcing AI slop](https://www.theverge.com/ai-artificial-intelligence/920881/ai-generated-bible-videos-christian-creators-fiverr-slop) to gig workers on Fiverr * **Why are so many influencers speaking** [at Harvard Business School](https://www.vogue.com/article/why-are-so-many-influencers-speaking-at-harvard-business-school)? * **Actors are speaking out **against AI-generated microdrama promos that [put them in fake sex scenes](https://www.businessinsider.com/actors-sexualized-fake-ads-promote-micro-dramas-tiktok-meta-2026-5) * **Scammers posing as ICE agents** and attorneys are [targeting US immigrants through WhatsApp](https://gizmodo.com/con-artists-posing-as-ice-agents-are-using-whatsapp-to-bilk-vulnerable-people-out-of-their-savings-2000753316) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **TikTok is scaling back** its AI video summaries after bizarre, viral misfires. The feature called **Charli D’Amelio** “_a collection of various blueberries with different toppings.” _🤣 Other clips were mislabeled as “origami art” or random shapes, sparking a user backlash. **TikTok** has confirmed it will refocus the feature on identifying products in videos. TikTok is pulling back on an AI feature that went haywire: (https://www.businessinsider.com/tiktok-pulling-back-testing-ai-feature-went-haywire-charli-damelio2026-5) __________ **Also this week:** * **Facebook account lockouts are surging** as AI moderation treats [everyday actions like suspicious activity](https://searchengineland.com/why-facebook-account-lockouts-are-rising-and-whats-driving-them-476546) * **A YouTube bug **has been sending browsers into meltdown with an [endless lag loop](https://www.androidauthority.com/youtube-web-player-render-bug-3662908/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **WhatsApp is killing off** its [Metaverse-inspired ‘Avatars’ feature](https://wabetainfo.com/whatsapp-is-officially-ending-support-for-the-avatar-feature/) after years of low engagement. Editing tools are disappearing first, with full removal of avatars, stickers, and profile options underway. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/994799f4-ee6d-4704-8980-34d52461b7e9/IMG_0225.webp?t=1778156622) Follow image link: (https://wabetainfo.com/whatsapp-is-officially-ending-support-for-the-avatar-feature/) Caption: __________ **Also heading to the graveyard:** * **PSA: **As previously announced, **Instagram’s encrypted DM support** is [disappearing today](https://www.macrumors.com/2026/05/05/psa-instagram-encrypted-messaging-ends-may-8/) due to low usage. * **While it’s ****[bad for privacy](https://www.bbc.co.uk/news/articles/clypzxl3lvqo)**, the fact is **Instagram** barely ever surfaced the feature to users in the app anyway -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3318d949-8b15-4878-b20e-30d6bac730b3/Airbnb_Logo.svg.png?t=1759487417) Caption: **Airbnb** is looking for a [Social Lead (Instagram)](https://www.samssocialmediaclub.com/job/social-lead-instagram/) _[Remote, USA]_ __________ **More social media jobs:** * **USA Today** needs a [Social Media and Engagement Content Strategy Analyst](https://www.samssocialmediaclub.com/job/social-media-and-engagement-content-strategy-analyst-2/) _[Remote, USA]_ * **London’s Air Ambulance** is hiring a [Social and Digital Media Manager (Maternity Cover)](https://www.samssocialmediaclub.com/job/social-and-digital-media-manager-maternity-cover/) _[Hybrid, London, UK]_ * **WWF** is recruiting a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-7/) _[Hybrid, Woking, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- Is your reach dropping on **Facebook**? [@cmcalgary spotted this in-app checklist](https://www.threads.com/@cmcalgary/post/DX9wqqlmjOc?xmt=AQG0LLuQT8n7nFB9JSYk_6Ew9G6aPCmjPi2OXAQSZMjBkhS6nxAPyZRfjnIUBYmxc-5Av5l1&slof=1) for posts. According to insights from the tool, these are good guidelines to follow. Your mileage may vary (these things change a lot!), but it’s worth a try. * Posts need to have an image (just 1) * Images need to be 4:5 or 1:91:1 ratio * The topic needs to be clearly explained, even if it seems obvious * 10-400 characters * No Random Capitalized Letters * Max of 6 hashtags - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/144acbfc-6cd2-454a-8c71-9a0d7e4c1732/FB_post_check.jpg?t=1778170872) Follow image link: (https://www.threads.com/@cmcalgary/post/DX9wqqlmjOc?xmt=AQG0IiJEXkuslLAVJYLB0t79wzXaH4KGGIcguASbD2sVP8Ma6zW3Wy7H7e7PNj7AJsKIysU&slof=1) Caption: __________ **More pro tips:** * **Reddit** published a [13-page playbook](https://www.socialmediatoday.com/news/reddit-releases-new-small-business-marketing-guide/819270/) to help small businesses tap ad tools and communities -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “$43.9 BILLION“ — – **How much US advertisers are expected** to [spend on sponsored creator posts](https://www.wsj.com/cmo-today/big-brands-boost-creator-spending-but-smaller-firms-dominate-the-deals-d35de61b?utm_source=substack&utm_medium=email) and related ads, up from $37.1 billion in 2025, according to the IAB. __________ **More social stats:** * **FOUNDIT: **Reddit’s investment in search is paying off, with usage rising [30% year-over-year](https://www.threads.com/@mattnavarra/post/DXzJih_isdw?xmt=AQF08NXsBoOSVGTgL8vgt-_drjfzaiAyGTtwXIt4yraHozMlp8G35l2ZP7lqPVVwSeQX2gGt&slof=1) * **AD IT UP: **Social video ad spend is set to [grow 13%](https://www.threads.com/@mattnavarra/post/DX9auY1CvMr?xmt=AQG0oLtqCOlXmfhZ72RUtl10sdsLjbsWdnMs9MU-lmgcMfhKeZiWD0re_SO78j2uu2KDKrgi&slof=1) in 2026, beating CTV’s 11% growth * **X DANGER:** X remains the most dangerous platform for LGBTQ users. It scored just [29/100](https://www.threads.com/@mattnavarra/post/DYEgSNkCva-?xmt=AQG070tcvZ68AyizHOFrEPFqDIG6YctUok3Ts7QqajxlTq__3YN2bDqz0zzpmBD0_90Rtoz7&slof=1) in GLAAD’s 2026 index. * **CLICK HERE: **TikTok users are heavily influenced by affiliate content, with [77%](https://www.threads.com/@mattnavarra/post/DYEjmpWivbI?xmt=AQG0XwQpHFCCZYHl9RHi_BBzmuJVDTdwuhle_mkyJaQe_A2jggK1tMDVJCk7ZsifG2xihUj7&slof=1) searching products after seeing them in videos * **TEACHERTUBE: **YouTube dominates US classrooms, with [94% of teachers](https://www.wsj.com/us-news/education/youtube-chromebooks-schools-children-brain-f151dfbb) using it and Chromebooks driving access * **SOCIAL NEWS:** [57% of US teens](https://www.threads.com/@mattnavarra/post/DXzc2ZJihPM?xmt=AQF0LpY7596jryw3Mv1qvFEx4S0b_a2emW8MDmiCq31K5FJPb7fzPZsY-8skZIXCQ9HNmznK&slof=1) say they get news from social daily, vs 36% of adults * **TIKTOK POLITICS:** Right-leaning accounts saw [11.5% more aligned content](https://www.threads.com/@mattnavarra/post/DYCJqnuCk-u?xmt=AQG05QpaUwgHTu4Y970H-QX8tg2gBDeqkaMxvF09NuG0Fpuyu9A6Kd99RlPL1rhJ3kYLBo9x&slof=1) during the 2024 US election, while left-leaning feeds were 7.5% more likely to see opposing views * **MR LONELY:** A study of 1,500 US adults aged 30–70 found social media isn’t easing loneliness. About [35% of connections](https://www.threads.com/@mattnavarra/post/DYEiu0nCtGt?xmt=AQG0kpKIYqjudYapig-ovFlV1dZMzIWX85wKM19lxmeJIYtW0UqG6lniuf13w3ZrYUeHCJ0&slof=1) are strangers, which are linked to higher loneliness -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Social media teams are reporting a **sudden and unexplained spike in Facebook engagement**… **Rachel Karten** spotlighted the spike in her **[Link In Bio newsletter](https://www.milkkarten.net/p/something-is-happening-on-facebook?utm_id=97760_v0_s00_e0_tv4&triedRedirect=true)**, with insights from a handful of brands benefiting from the boost: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5dbb228-8a49-4f20-b3c1-d1ef6fe3773a/FB_likes.jpg?t=1778239460) Caption: __________ **More social stats, charted:** * **PIN-UP: **Pinterest’s user growth [charted](https://www.socialmediatoday.com/news/pinterest-posts-solid-growth-for-the-first-quarter-of-2026/819391/) * **AI DON’T LIKE IT: **Unlabeled AI content is now the [#1 social media turn-off](https://www.threads.com/@mattnavarra/post/DYCiwQTCr1_?xmt=AQG0YijpXOEmi_ndoj5Hy-v8evEnjOLIkHzZAql9iVoPaK9f7JOhOVy64tXOWCQvnteY41P0&slof=1), with 28% of users calling it out * **NOT A DOCTOR: **[Half of Americans under 50](https://www.threads.com/@mattnavarra/post/DYCqg3omlta?xmt=AQG0AxvfKk7cq_t9UFrHnVOKI0AvAOkmiRr94aGTjli4Hm4PyBn4rzG7DStXvLeRnCg1Le_W&slof=1) now get health advice from influencers or podcasts * **INSTAHEALTH: **[Where you’ll find](https://www.threads.com/@mattnavarra/post/DYCqiTpmtiT?xmt=AQG0tgsw0XvWGA-K4g7_sPMlntWPGKAaU8IDP9MgDaUq_yZ9s0kdNg2SkC5rzTaLwt-HHQwv&slof=1) the most health and wellness influencers online -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- EU must go beyond ‘binary yes or no ban’ on social media, top official says: (https://www.politico.eu/article/eu-social-media-ban-not-simple-solution-online-safety-minors-policy/) **Also in the news this week:** * **The FTC has settled **with Media Matters after the watchdog group claimed agency retaliation for an article about Elon Musk’s X. [[Deadline](https://deadline.com/2026/05/media-matters-ftc-settlement-elon-musk-1236881263/)] * **Meta is rolling out **AI support programmes to get small and rural businesses using its AI tools. [[Social Media Today](https://www.socialmediatoday.com/news/meta-announces-ai-support-for-smbs-and-rural-companies/819661/)] __________ **New features and tests:** * **X updated** message requests in both the main app and the chat app, now showing requests across two separate tabs. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DYCBdKajIMO?xmt=AQG0Sm3xcQMWisesfNdR4hC0IrNm7L05-41NBMmlYmE9I7R4qk001GnhrdrJZZgf8Txj1tMq&slof=1)] * **X is promoting** X and Grok as an app package in the App Store. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DX83VcDDAZI?xmt=AQG0jPw9MDGkHH49jMYovvdGhT2hqmyoG8XuusEAYTmxzUfrLICHO2GiOii6nOpDgqmHe4A&slof=1)] * **OnlyFans is rolling out** category hubs to make finding creators easier in categories beyond adult content. [[Tubefilter](https://www.tubefilter.com/2026/05/07/onlyfans-content-category-verticals-discovery-sports-comedy-podcasts/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“No longer reserved for celebrities like Charli xcx and Bad Bunny, wiping your Instagram grid has become a way for ordinary users to reclaim control over an internet that feels ‘too permanent’.”_ The case for wiping your Instagram grid: (https://www.dazeddigital.com/life-culture/article/70150/1/why-is-everyone-wiping-their-instagram-grids-charli-xcx-bad-bunny) __________ **Also a great long read this weekend:** * **Creator empires are cracking** as [fame fails to scale into real businesses](https://digiday.com/media/the-biggest-creators-feel-growing-pains-as-they-try-to-build-successful-standalone-companies/) * **Your feed is overrun with clips. **This is [the cutthroat community of “clippers” behind it](https://www.theverge.com/report/920005/social-media-clipping-podcasts-clavicular-marketing-mrbeast) * **The 16-year-old teen secretly running** [her mom’s influencer empire](https://eu.usatoday.com/story/life/health-wellness/2026/05/06/teen-helps-influencer-mom-not-be-cringe/89624962007/) * **How BookTok** is [reshaping Hollywood](https://www.axios.com/2026/05/04/tiktok-booktok-fandom-film-streaming) * **Time limits, curfews or a full ban: **how the UK may [restrict social media for under-16s](https://www.theguardian.com/uk-news/2026/may/05/how-uk-may-restrict-social-media-under-16s-time-limits-curfews-ban?CMP=Share_iOSApp_Other) * **Why TikTok’s comments section **is [driving the majority of first purchases right now](https://www.glossy.co/beauty/why-tiktoks-comment-section-is-driving-the-majority-of-first-purchases-right-now/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- You’ve got to respect the ingenuity of kidz** **🤣 Teens in the UK are easily bypassing social media age verification restrictions — using fake birthdays… And disguises like **fake moustaches!** 🥸 Some children are drawing on fake moustaches to bypass online age checks, report says: (https://www.independent.co.uk/news/uk/home-news/children-bypassing-age-verification-social-media-b2968803.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that is everything new in social media land this week. Apologies for the Arsenal fan-boy behaviour in this week’s Geekout. Normal service will resume next week. I’m heading off to see if i can sweet talk [**Piers Morgan**](https://www.instagram.com/p/DX-SauCCHui/) into securing me **Champions League Final tickets** in Budapest for **Arsenal vs. PSG**. 😁 Instagram: (https://www.instagram.com/p/DX-SauCCHui/) - Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: - _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/musk-settles-sec-meta-ai-agents

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5571e22-2eb9-458f-9c12-d91cfcb45934/Geekout_010526.jpg?t=1777634923) Caption: -------------------- **Become a Geekout Sponsor** Get in front of 30K social media pros** ** Previous sponsors: VEED, Sprout Social, TikTok **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/ instagram-throttling-reach-post-quality-manus-meta-china) -------------------- ## **Hello, geeks!** Welcome to your weekly social media news debriefing. I have had one of the wildest week’s of work. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9b3c0706-333e-4713-a855-5c4c94b9451e/IMG_1316.jpg?t=1777638131) Caption: - In the past seven days I have been… * ⚽️ Gifted x2 exec box tickets for an Arsenal match (thanks WhatsApp!) * 🎟️ Invited to attend Cannes LIONS by two different brands * 💼 Asked to consult for a major global tech company This is not normal! But I feel very lucky. After a pretty brutal few years personally, it does feel like some good karma has finally stopped being “in review” and decided to ship. But better than all of that? My fiancée Sarah has finally moved in with me, after a year of us having to manage a long-distance relationship It feels like i’m starting a new chapter in my life, and i think it’s going to be the best one yet. BUT… **Don’t miss this!** 👇 I think I made a BIG mistake. This is wild. It involves a celebrity DJ, a wild Instagram DM I sent, and a surprising offer. Skip to the very end of this week’s Geekout to discover which famous DJ, and what TF happened! 🙈 __________ ##### Snapchat CEO vs. Instagram Overlord Earlier this week, **Snap CEO Evan Spiegel** was asked how he feels about rival platforms copy/pasting its best features. And by “rival platforms”, we all know we mean **Meta**. The company that saw **Snapchat Stories** and thought: “What if we simply… stole that?” Spiegel didn’t exactly hold back. He immediately called out Meta’s latest Snapchat copy/paste job: **Instagram Plus**. - Tweet: (https://twitter.com/MattNavarra/status/2049094604608139636) - If you’re wondering how **Instagram overlord Adam Mosseri** feels about the Snap CEO’s comment… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7bc834f-762e-4e14-bd0c-3f08235a8b7f/2242b8d2-e461-4cd1-a2fa-65a1a33de19a.JPG?t=1777626548) Caption: - Make of that what you will. P.S… Don’t miss this. The 1st one is 👌👇 ##### 2 cool things… * 🚨 Your brand’s Instagram account just got hacked! — what TF do you do? — [These insights](http://www.spikerz.com/mattnavarra) might save your career.* - * 🚫 Addicted to social media? This [adorable but infuriating cat](https://www.popsci.com/technology/stop-doomscrolling-cat-gatekeeper-extension/) will stop you from doomscrolling *sponsored message -------------------- ###### SPONSORED ▶︎ FREE GEEKOUT EVENT #### Your Brand Account Just Got Hacked! — What Now? 😱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8fe18a0-938f-4f4b-b6ca-74469c9950c2/Geekout_Banner.png?t=1777563475) Follow image link: (https://spikerz.com/mattnavarra) Caption: - You know that nightmare every social media manager has? A colleague sends you fear-inducing DM Your brand account is posting porn on X! Customers commenting “WTF is this!?” Screenshots are being shared. Your boss wants answers. And you’re thinking… “How TF do we fix this?!?” 😱 Most social disasters don’t start with one big mistake. They come from small security gaps: * Too many people with account access * Old agency, freelancer or employee logins still floating around * Fake “account violation” messages that look convincingly real So… I’m hosting a [FREE workshop](http://spikerz.com/mattnavarra) on what marketers can learn from big brand social disasters. **Who will be joining me?:** * **Naveh Ben Dror**, _CEO of Spikerz_ — former criminal investigator turned social threat expert. * **Casey Smith**, _Social Media Lead at Slack_ — one of the sharpest brand social minds around. We’ll unpack real social media hacking incidents from Disney, to Dior, to Drake… **You’ll learn:** * 🚨** What to do** in the first 5 minutes after a hack * 🔐** The access mistakes** putting accounts at risk * 🤖 **How AI is changing phishing **+ impersonation * ✅ **The security checks** every social team should run this month …and more - 🗓 **Wed 13 May | 🕔 5pm UK / 12pm ET** 👉 [**Secure your spot**](http://spikerz.com/mattnavarra)**… ** Limited invites. Request Your Invite (spikerz.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content: (https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups) 2. **China blocks Meta's $2bn acquisition** of AI startup Manus [[GEO-POLITICKING](https://www.bbc.co.uk/news/articles/cj0v0gr2yz7o)] 3. **Meta user numbers dip for first time ever,** but its ad machine keeps booming [[GHOSTING](https://www.theverge.com/tech/921089/meta-earnings-q1-2026-user-decline-ai-investments)] 4. **UK Government signals sweeping social media restrictions **for teens [[CURBING](https://www.theguardian.com/uk-news/2026/apr/28/ministers-open-minded-uk-social-media-limits-bridget-phillipson?CMP=Share_iOSApp_Other)] 5. **Meta found in breach of EU law** for failing to keep kids off Facebook + Instagram [[RULE-BREAKING](https://www.theguardian.com/technology/2026/apr/29/meta-found-in-breach-of-eu-law-for-failing-to-keep-children-off-platforms?CMP=Share_iOSApp_Other)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Can Instagram clean up without making a mess? Instagram cracks down on content aggregators: (https://techcrunch.com/2026/04/30/instagram-restricts-reach-of-content-aggregators-in-new-crackdown/) Surely it can’t be a coincidence that this happened the same day that it was revealed that Facebook and Instagram are starting to [lose users](https://9to5mac.com/2026/04/30/facebook-and-instagram-losing-users-with-signs-pointing-to-low-quality-feeds/)…? Instagram has announced it is expanding rules that limit the reach of accounts that rehash other people’s content. This was already in place for Reels but now it will apply to photos and carousels too. As The Verge [put it](https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups), _“Instagram says it doesn’t want your tweet round ups”._ TechCrunch [explains](https://techcrunch.com/2026/04/30/instagram-restricts-reach-of-content-aggregators-in-new-crackdown/):_ “The update targets content aggregators that don’t post original content and instead simply re-upload others’ posts. By limiting the reach of these accounts, Instagram is looking to boost originality on its app while also working to prevent the same posts from being circulated over and over again.”_ Low-quality content is like low-quality fast food. It might satisfy you in the short term, but it doesn’t nourish you and make you want to consume it again. Clearing aggregators out of our feeds is a positive step for the long-term appeal of Instagram. But what about accounts that take existing content and do something fresh with it? Instagram [says](https://creators.instagram.com/original-content-guidelines) this is fine and good: _“When meme creators add humor, social commentary, cultural references, or a relatable take by incorporating elements such as unique text, creative edits, and voiceover on a photo or video, they’re producing something original. _ _“The best meme creators take third-party content and make it unmistakably theirs by layering in a perspective, joke, or context that wasn’t there before. This is the kind of creativity we want to continue rewarding.”_ The real question is whether Meta’s AI is good enough and reliable enough to consistently tell the difference between lazy screenshots of other people’s jokes and skilfully adding value to existing content. I can imagine some really good accounts getting throttled accidentally here, with no easy way of getting the damage undone. Either way, a lot of accounts are going to have to rethink their strategy if they want to keep getting reach on Instagram. Whether that brings growth back to the platform remains to be seen. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/736c1658-ad96-444c-b3a1-54a203ebc449/gettyimages-1431051092-612x612.jpg?t=1777630697) [Metaverse technology concept with infinity sign on digital wallpaper background.] Caption: Getty Images * **The US government** [ended an investigation](https://gizmodo.com/trump-admin-closes-investigation-into-alleged-backdoor-for-whatsapp-report-2000751760) into whether **Meta** could read WhatsApp messages * **Meta** is [auto-blocking content](https://www.thehindu.com/sci-tech/technology/meta-sets-up-automatic-blocking-for-govt-police-referred-content/article70901931.ece) instantly, at scale, in some countries including India * **Meta** says your age is [no longer a good guide](https://www.socialmediatoday.com/news/life-stage-matters-more-than-age-for-in-app-brand-promotions/818771/) for how you’ll use its platforms. Your life stage is a better indicator * **Meta** threatened to [pull its apps out](https://www.theverge.com/policy/921557/meta-threatens-leaving-new-mexico) of New Mexico if it is forced to make “technically impractical” changes, such as no end-to-end encryption for children’s chats * **Meta **[re-entered crypto](https://fortune.com/2026/04/29/meta-stablecoins-crypto-usdc-polygon-solana/), launching stablecoin payouts for **Facebook** creators using USDC * **Meta** is [cracking down on hidden fees](https://www.socialmediatoday.com/news/meta-updates-transparency-rules-for-third-party-ad-platforms/818775/) in third-party ad platforms * **Meta** now lets you post [directly to Threads](https://www.threads.com/@jonahmanzano/post/DXtoxIBCc3W?xmt=AQF0dSQsWRT6aOh43C7rk2fYb4o7Gbyy9SjvmTcmpolCgbQB-j3POBPjQc-aB7qEO66be3g&slof=1) from Meta Business Suite * **Facebook** has been spotted offering a new [navigation bar](https://www.threads.com/@jonahmanzano/post/DXyUavPCW0C?xmt=AQF0sbMupZGY2Uco7R0VRD3S1WpfLxF4_2mt3eyxSCz25nY6Kzh3OnP_p4YEpWq9tvDTw25b&slof=1) at the top of the app * **Facebook** is again testing a[ redesigned UI](https://www.threads.com/@oncescuradu/post/DXmLhmBDLxQ?xmt=AQF0sJ3BfxPqpCr5MYlvYN8wqoaetlTXfsz4x3akR7fwW0yueqNCK3VEEg7iyjRCi7Yjvh1i&slof=1) for profiles and pages featuring a centred profile picture and a larger cover image * **Facebook** now supports a [3x](https://www.threads.com/@theahmedghanem/post/DXw3tHvDanA?xmt=AQF0ytbMnBfO0GsDpYbFvEhrtS8qNiSqgM8MpbLpwEOTd9a37qidE8rlYhIv3SPHIdnGSCA-&slof=1) video playback speed * **Facebook **now allows users to [mention people in Stories](https://www.threads.com/@theahmedghanem/post/DXyzYzMjURo?xmt=AQF0zUYsHmvC747QGYb_NEHkQPG3e2R-VVVzc81G2EfiZBRZf-g6eBKg0xu4Pm1B8-_SAIw&slof=1) cross-posted from Instagram. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3fb2d4b-4495-4638-ad38-f80a94647b64/image.png?t=1777630995) Follow image link: (https://www.threads.com/@alex193a/post/DXu6dp2iIGB?xmt=AQF04DCPQNvtRwU8BUuChyAvqBi9-grkcfuCU8eCZitTvvn5BBcuQ-hhuDGtxL614Y4y9D81&slof=1) Caption: Instagram font pickers for DMs | Credit: @alex193a * **Instagram** [extended](https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups) its original content rules to photos and carousels. Accounts posting recycled memes, tweet dumps, copied visuals will lose Explore and feed reach… … And **Instagram** published [a new guide to original content](https://creators.instagram.com/original-content-guidelines) for creators * **Instagram** is working on [new Instagram Plus perks](https://www.threads.com/@alex193a/post/DXnPt7OiCPf?xmt=AQF09tw0YcRzhVTD4otvC3eHIT-RGaxARrAIK9_FW8T35S5x2mjjKCkxcCmUjYKrqZIEU52j&slof=1) like seeing the exact time someone posted a Story, pinning more posts on your grid, and sneaking a view at a DM without it showing as ‘seen’ …It could also let paid subscribers choose a [custom app icon](https://www.threads.com/@alex193a/post/DXnNSDWiCfA?xmt=AQF0bRxMeGxyN4clafmm9awaHPXU04NtfviDPIDzqXyeM5zfJdbH8QzOXwrKCd8npECmJLA&slof=1) * **Instagram **could soon let you [change the font](https://www.threads.com/@alex193a/post/DXu6dp2iIGB?xmt=AQF04DCPQNvtRwU8BUuChyAvqBi9-grkcfuCU8eCZitTvvn5BBcuQ-hhuDGtxL614Y4y9D81&slof=1) in DMs * **Instagram**’s new Instants app is [doing well](https://www.threads.com/@oncescuradu/post/DXj2x7rDKrj?xmt=AQF0IBWQATPbY_9ZJXaLE93bhYAdUm84vaij3qhLwqbvqCZVyTuwTSZGCZgujQVEVsCrGM_d&slof=1) in Latin America, Adam Mosseri says * **Instagram** is testing [new insights](https://www.threads.com/@mattnavarra/post/DXoaN_WikIn?xmt=AQF066-DGjp5B03BgSXutmUSPK6LB_nw0AnHSVTwy_3uDw917GoJPiQfD9-AsU9Vv74m06k9&slof=1) that reveal the metrics affecting your views. These include skip rate, share rate and repost rate. * **Instagram** could soon let you [edit stories after posting](https://www.threads.com/@mattnavarra/post/DXt6H76CqKs?xmt=AQF0djACvJpi1ttvcAGziZGitesEpbAZuNTw-K0eYxTSm3E1MdLYW-15pBMdF4KSeS3bT7Cp&slof=1), but the original post will be deleted and all stats will be reset * **Instagram** is now promoting upcoming songs from artists with a [special design](https://www.threads.com/@oncescuradu/post/DXu8NIiDCsC?xmt=AQF0vkNsoBkzhjV5rh_sQVXEgq7LanwNBDtklfvqwJrnKjJqNWbrrsFUX0-tTjSDtmyyIBA&slof=1) for the music player and account name * **Instagram Edits** has added new [text customisation](https://www.threads.com/@mattnavarra/post/DXwUR4JClAu?xmt=AQF0iF0WKb_02tQT23oCuDo-JESLMpibTSPHWMuL44fWSD9L-64utVVKUn_ELri4_lVKio2u&slof=1) and saved effects * **Instagram Edits** is testing the ability to try different edits by creating [multiple versions](https://www.threads.com/@oncescuradu/post/DXu7obEjBwe?xmt=AQF0vd9_18QZ7fPUnLE_kY6-uGp3DDMEyuzmmO6N22nhRPAjILxmrKQQuTW7iTkBmqER27s&slof=1) of a video **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fec7427a-45b3-4de7-bce5-7f4df57da4a3/image.png?t=1777631221) Follow image link: (https://www.socialmediatoday.com/news/threads-tests-emoji-reactions-to-specific-words-in-posts/818633/) Caption: Threads' upgraded Markup tool | Credit: alex193a * **Threads **is testing the ability to add emoji reactions to [specific words](https://www.socialmediatoday.com/news/threads-tests-emoji-reactions-to-specific-words-in-posts/818633/) in posts, with an upgraded Markup tool * **Threads **now lets you [auto-share](https://www.threads.com/@jonahmanzano/post/DXrBwfPiYJL?xmt=AQF0Qcg5j4dPjspxZ__7C0SJMiOwCxUu0OnerVT1Erh9syjLAxVhxNH0rruJJByEBiNCFwR0&slof=1) your posts to your Instagram Story * **Threads** now incorporates [trends](https://www.threads.com/@mattnavarra/post/DXoaDgHirHd?xmt=AQF0d4Re9QXABleMz-f_m1HjC3cR4HbuuoEEhGaqipISZy_wFQ9gbIVOUAqPAuA0Vcmwa6dS&slof=1) into the search page and For You feed for US users * **Threads** has added improved tagging for [NBA games](https://www.threads.com/@oncescuradu/post/DXpZ2ctjOzh?xmt=AQF0DEW-ei5052SvVwuIRVwVJa0ajfogjGNblLQ5d4wfs8KljdDhI8YZebD-KnNtFKTblB8&slof=1) * **Threads** is working on ‘[Link styles](https://www.threads.com/@oncescuradu/post/DXmMRySDG8M?xmt=AQF0xpiP8fFNgNg_Og3HsJuuHWUQGgzQRCfM_l4UXthwaJ5y7PiWOad5eRHMIxcMUJGfPIlX&slof=1)’ to customise how link previews look in your posts * **WhatsApp** is building a first-party [cloud backup system](https://wabetainfo.com/whatsapp-to-test-first-party-encrypted-cloud-backup-provider/) to replace reliance on Google Drive * **WhatsApp** now lets Indian users [top up](https://www.threads.com/@mattnavarra/post/DXtogzkCl8K?xmt=AQF0QAIxUqqJ5eD9LPZ91lGqLvsW08b9iev0sH_bahMDQyuOB7OxG5hwZ7Ii5pzsFFh9WTI&slof=1) their mobile phone credit in the app * **WhatsApp** is testing status updates [at the top of the Chats tab](https://wabetainfo.com/whatsapp-is-rolling-out-status-updates-at-the-top-of-the-chat-list/) * **WhatsApp** is working on [Android notification bubble](https://9to5google.com/2026/04/24/whatsapp-android-notification-bubbles/) support * **WhatsApp** is working on a feature that lets admins [share status updates](https://wabetainfo.com/whatsapp-beta-for-ios-26-16-10-70-whats-new/) in their channels * **WhatsApp** is working on a feature that brings channels into a [dedicated list](https://wabetainfo.com/whatsapp-beta-for-android-2-26-17-2-whats-new/) in the Chats tab **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/276ddbed-8c72-40f9-aa9b-7eb609bbafe1/image.png?t=1777631388) Follow image link: (https://www.socialmediatoday.com/news/x-officially-launches-x-chat/818508/) Caption: X officially launches X Chat app | Credit: X * **X** has officially launched [X Chat](https://www.socialmediatoday.com/news/x-officially-launches-x-chat/818508/), its standalone messaging app for iOS users …but it’s [more like Messenger](https://www.wired.com/story/elon-musk-xchat-app-is-more-like-facebook-messenger-than-signal/) than a rival to Signal * **X** is [upgrading its ad platform](https://digiday.com/marketing/x-upgrades-its-ad-platform-in-long-overdue-overhaul/), leaning on AI to improve targeting and campaign workflows * **X**’s banking feature, [X Money](https://www.bloomberg.com/news/articles/2026-04-26/musk-vies-to-turn-x-into-super-app-with-banking-tool-near-launch) is close to launch with features like 3% cashback, 6% savings interest., and free transfers * **X **now clearly [credits](https://www.threads.com/@oncescuradu/post/DXp5Ga5DNde?xmt=AQF0KUEs-t8Vig2da5UxTW7EFwoqc5tk0aNZ3fW4QiX5Vg1xTtweIpQ0oLAXeJwSqth-FVW3&slof=1) the original creator on reshared videos * **X** is rolling out a new [video control menu](https://www.threads.com/@theahmedghanem/post/DXw4D0BjdMZ?xmt=AQF0qJmxRZtdiC6CBGNaBB-eicUF8sG4Wia8JDjFgRPI1iM_ZGwF6J_DFSNvPiz5usQ-CAVn&slof=1) * **Elon Musk** testified in court that **xAI** " partly" [trained Grok on OpenAI models](https://techcrunch.com/2026/04/30/elon-musk-testifies-that-xai-trained-grok-on-openai-models/), something he said is normal industry practice **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f54f377-0e60-46c7-937b-34c446d8e963/image.png?t=1777631659) Follow image link: (https://www.socialmediatoday.com/news/tiktok-adds-campus-hub-feature-for-us-college-students/819035/) Caption: TikTok’s ‘Campus Hub’ feature for U.S students | Credit: TikTok * **TikTok** is rolling out ‘[Campus Hub](https://www.socialmediatoday.com/news/tiktok-adds-campus-hub-feature-for-us-college-students/819035/),’ connecting students across 6,000+ US universities * **TikTok **paused testing of its “Meme Remixer” AI feature on after [backlash from creators](https://archive.is/754wR) * **TikTok** rolled out the ability for you to [self-manage search keywords](https://www.socialmediatoday.com/news/tiktok-lets-users-add-relevant-keywords-to-metadata/818507/) on your videos, helping you influence what you rank for * **TikTok** Shop was busy rolling out [livestream, AI, and automation](https://www.threads.com/@mattnavarra/post/DXuAn2pGlEg?xmt=AQF0_j5la6mAqpcAlso-5Agq21LcGANq-6pUAd34QgffbENVpel-_aZ-lO5ar9jYNuf1fPY&slof=1) features throughout April * **TikTok**’s official [BookTok bestseller list](https://www.tubefilter.com/2026/04/28/booktok-tiktok-bestseller-list/) has launched in the UK, with Heated Rivalry by Rachel Reid topping the first list * **TikTok** is introducing a new ‘[Redeem with Tiles](https://www.threads.com/@theahmedghanem/post/DXg6R69jMml?xmt=AQF0DbH18BKPrPwQQnL4GMkiD_HavHgDopMUTexTlZpbYFp90xahW7H7DgF1F6bqGGP8PZMa&slof=1)’ feature for livestreamers * **TikTok **removed the [Posts section](https://www.threads.com/@theahmedghanem/post/DXw4VRFjb-H?xmt=AQF0j3mmB11Fxnfw6YgShXrXjUORItCU8j0BD3ntPTRiC1rmmXnRp9kWrAiTQts57o26giYR&slof=1) for some users. Posts can now be viewed and managed from the Profile page * **TikTok** will be adding custom, temporary [chat bubbles](https://www.threads.com/@oncescuradu/post/DXmZayDjMsj?xmt=AQF0VdJMqie9DQa0_jnuH_PdAkg_4CzZw8BjTE4ShtL7IdjWve84ECIeaYragPsyNIFtVxNE&slof=1) for the teams participating in the 2026 FIFA World Cup * **TikTok** now lets musicians verify their accounts simply by linking to a verified [Spotify profile](https://www.threads.com/@jonahmanzano/post/DXqtLdpCafz?xmt=AQF0vtSgmaMsWzqLMptunZWCoOtWuaC2O4GMe7R1BP1oH1BySsOkayV5T-E0xpHS4vSvxtsK&slof=1) * **TikTok** now shows you [when](https://www.threads.com/@jonahmanzano/post/DXqrpEKiU6i?xmt=AQF0OEADVU0hcFf5qkF8_7oFE9hM7UUuqGGjwvMto2ElMj2cBViz56fygqt-V5T7iSSyiFNP&slof=1) your profile was verified **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c5751dc-18f2-43a8-a517-9d6620744802/image.png?t=1777631779) Follow image link: (https://variety.com/2026/tv/news/youtube-tv-customized-multiview-full-channel-lineup-1236732397/?utm_id=97760_v0_s00_e0_tv4) Caption: YouTube TV’s Multiview feature | Credit: YouTube * **YouTube TV** officially launched fully [customisable multiview](https://variety.com/2026/tv/news/youtube-tv-customized-multiview-full-channel-lineup-1236732397/?utm_id=97760_v0_s00_e0_tv4) across its channel lineup …but the feature has some [major limitations](https://www.androidauthority.com/youtube-tv-fully-custom-multiview-rollout-3661836/) * **YouTube** picture-in-picture is finally [rolling out to everyone](https://www.androidauthority.com/youtube-pip-global-expansion-3662184/), but free access excludes music content * **YouTube**’s new [livestream ads](https://www.androidpolice.com/youtube-new-livestream-ads-fix-one-problem-create-another/) keep the video you’re watching visible… but completely override the audio 🤦‍♂️ * **YouTube** is experimenting with [auto-resizing thumbnails](https://www.socialmediatoday.com/news/youtube-tests-variable-display-sizes-for-video-thumbnails/819025/) to boost engagement * **YouTube** has banned two channels run by [‘looksmaxxer’ Braden “Clavicular” Peters](https://mashable.com/article/clavicular-youtube-ban-looksmaxxing) for repeated violations * **YouTube** stopped showing homepage recommendations for users with paused watch history, promoting you to enable yours (but there’s a [workaround](https://mashable.com/article/youtube-watch-history-change)) * **Google TV** is adding a **YouTube** Shorts row to its [homepage feed](https://www.theverge.com/tech/920354/google-tv-youtube-shorts-row-update) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dddc2af9-538a-451a-b093-ec493e0598fd/image.png?t=1777631962) Follow image link: (https://www.theverge.com/streaming/920179/netflix-vertical-video-feed-mobile-app-ui) Caption: Netflix’s new TikTok-style vertical clips feed | Credit: Netflix * **Netflix **is rolling out its new [vertical “Clips” feed](https://www.theverge.com/streaming/920179/netflix-vertical-video-feed-mobile-app-ui), mimicking TikTok-style scrolling discovery * **LinkedIn** now lets you filter comments on posts [by verified users](https://www.socialmediatoday.com/news/linkedin-adds-option-to-filter-replies-by-verified-users/818506/) * **LinkedIn** is expanding [Event Ads](https://www.socialmediatoday.com/news/linkedin-expands-off-platform-event-promotions/818759/) to promote off-platform events in feed, including webinars and livestreams * **LinkedIn** has been spotted [recommending](https://www.threads.com/@lindseygamble_/post/DXtwlrHllps?xmt=AQF0PS7-4AwFVBECD24p5VcJ8gwttmOqXnUXHaPlU7MGDv6u0cEuMBhYHb3YV4TCqCN-R2Y&slof=1) similar videos based on what you have watched before * **Reddit **sparked a [backlash](https://futurism.com/future-society/reddit-breaks-mobile-website-download-app) after breaking its mobile site to force app downloads * **Pinterest** launched its first CTV ad product letting brands [target its audiences off-platform](https://digiday.com/media-buying/pinterest-debuts-audience-extension-offering-on-ctv/) * **Patreon** is evolving from a membership tool to a full [discovery platform](https://www.patreon.com/posts/156303474?utm_campaign=postshare_fan) including short-form ‘Quip’ videos, a new home feed, collabs, and more * **Tinder** introduced [iris scans](https://www.dexerto.com/entertainment/tinder-takes-action-against-ai-profiles-by-making-users-scan-eyes-for-proof-of-humanity-3356111/) to verify human users and fight AI generated profiles -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Google** is trying out an AI Mode-like search experience for **YouTube**. ‘Ask YouTube’ is a new way to search that generates an AI Mode-like page of information. Google is testing AI chatbot search for YouTube: (https://www.theverge.com/streaming/919441/google-ask-youtube-ai-chatbot-search) __________ ##### Also spotted this week… * **Snapchat** launched [AI Sponsored Snaps](https://newsroom.snap.com/ai-sponsored-snaps?utm_id=97760_v0_s00_e0_tv4), enabling brands to embed AI agents directly into user’s chats * **Mark Zuckerberg says Meta** is working on [AI agents](https://www.engadget.com/2160792/mark-zuckerberg-says-meta-is-working-on-ai-agents-for-personal-and-business-use/) for personal and business use * **Instagram Edits** has integrated [AI video generation](https://www.socialmediatoday.com/news/instagram-brings-simplified-ai-video-to-edits/818505/): creators can generate clips from text prompts, images, or existing videos instantly * **Meta** is rolling out [AI connectors](https://digiday.com/marketing/meta-opens-its-ad-ecosystem-to-third-party-ai-tools/), linking ad accounts with tools like ChatGPT and Claude * **WhatsApp** is introducing[ AI Agents ](https://www.threads.com/@theahmedghanem/post/DXwRRtVjBDP?xmt=AQF0OL9_1qmpejcRiz7EPzjapS_ADk8ap0fq870GlwTWd0pj9bVnRaom3YUO4-VFIObxO2eF&slof=1)for its business app. The agents can respond to customers 24/7, and more * **TikTok** has rolled out AI [dubbing](https://www.threads.com/@jonahmanzano/post/DXrEWHGiaoO?xmt=AQF04z4LFcywDCpUCa6XFSDM5hy0N7PiUJ_WfS0UvLi8JvXLUUaKlV9dyI9BKq2W9x_5fC9N&slof=1) into different languages * **xAI **has added a new [“Reimagine” feature](https://www.threads.com/@oncescuradu/post/DXnYfdFDHYw?xmt=AQF0tmHB2dwNUUMxZ5z42Fw6XCbk63buZBX588SO47cAT4Bw7kboze87ATigYG2JyKA1vJ_H&slof=1) for videos in the Grok app * **Adobe** launched an [agentic Firefly AI Assistant](https://blog.adobe.com/en/publish/2026/04/27/firefly-ai-assistant-public-beta) that can use 60+ tools across Creative Cloud apps * **Adobe** introduced [AI-powered object rotation](https://9to5mac.com/2026/04/28/adobe-photoshop-gets-ai-object-rotation-as-lightroom-adds-new-presets-better-search-more/) in Photoshop, letting users rotate assets in 3D with realistic lighting * **CapCut** rolled out [AI Characters](https://www.threads.com/@jonahmanzano/post/DXwJQPiiWK8?xmt=AQF0Gdf85owjNuFaIIPpnS_d67qNP6u3cCauPaccLTP729HwMqRrNaP4iBxOkvWWwnGzxxFg&slof=1). You can now turn yourself into a character, add a voice and create content. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **Meta’s** user numbers have dropped for first time ever * **Daily active users **for its family of social apps **fell to 3.56B in Q1 2026**, down from 3.58B in Q4 * Meta says the **drop was driven by WhatsApp restrictions** in Russia and internet disruptions in Iran. * Despite the dip, Meta still **reaches over a third of the global population** daily. * Meta generated **$56.3B in revenue (+33% YoY),** showing strong monetisation despite lower usage. * Meta **plans to spend up to** **[$145B on AI in 2026](https://techcrunch.com/2026/04/29/meta-is-still-burning-money-on-ar-vr/)**, doubling last year’s $72B — and investors aren’t thrilled * Meta says its business **AI now facilitates** **[10M conversations](https://www.threads.com/@mattnavarra/post/DXwlNyxCjot?xmt=AQF0ybJ5Osx9kYeBaX9w_oc_nPt1NMVW9qFUfCCTYSjwpf6L04-BpQtQzhd9h19w9RDqH7I&slof=1)** a week * Meta’s **Reality Labs ****[lost over $4 billion](https://www.cnbc.com/2026/04/29/metas-reality-labs-lost-over-4-billion-in-first-quarter.html)** in Q1 2026 * **Mark Zuckerberg** called it a “milestone quarter” as Meta doubles down on AI growth. Meta’s daily active user count declined in Q1 2026: (https://www.socialmediatoday.com/news/metas-daily-active-user-count-declined-in-q1-2026/818904/) __________ ##### More Q1 2026 result highlights… **YouTube:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/747590eb-af54-40e2-9f62-5aac47bf7513/image.png?t=1777633129) Follow image link: (https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF02M4VYwmgUaxOYcufb5aV6lx5HjOZoKrpEtT4Sh_hBgkz6MoqcJs_6mEMNM5QXzxoi5Wi&slof=1) Caption: * **YouTube** hit [nearly $10 billion](https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF02M4VYwmgUaxOYcufb5aV6lx5HjOZoKrpEtT4Sh_hBgkz6MoqcJs_6mEMNM5QXzxoi5Wi&slof=1) in Q1 ad revenue, growing +10.7% YOY * **YouTube Premium** now has [125M+ subscribers](https://www.threads.com/@mattnavarra/post/DXwFXuxijRL?xmt=AQF06QsJ2l28gnSVLsGnlXineGCG5rLbsW_0AWV60QUNB087w0Oiv5Z5bR7hb00I0lfuSyw5&slof=1) and continues to see strong growth * **YouTube** now **generates $60B+ annually across ads and subscriptions**, making it one of the largest media businesses globally. * **YouTube TV** has **grown to 10M+ subscribers**, making it a major pay-TV platform in the US. * **YouTube** says **200M+ hours of content are watched daily** on YouTube and **10M+ channels upload Shorts** every day. __________ **LinkedIn:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/963e2406-c647-4a54-995a-aaa777ff9a3b/image.png?t=1777633432) Follow image link: (https://www.socialmediatoday.com/news/linkedin-revenue-rose-12-in-the-first-quarter/819034/) Caption: * **LinkedIn’s **revenue **[grew +12% YoY](https://www.socialmediatoday.com/news/linkedin-revenue-rose-12-in-the-first-quarter/819034/)**, powered by B2B ads and AI hiring tools. * It now claims **[1.3B members](https://www.threads.com/@mattnavarra/post/DXygV07ii80?xmt=AQF0JR_p7QHh8J7qxM3_gskUymqsyVI9ZzH6I0Phe0Y6y8yJydABAwhRjnizu5lp22S8J_rn&slof=1)**, but still refuses to share active user numbers * Content is ramping up, with **posts up 14% YoY** and more knowledge-sharing. * **Paid video is up 30% YoY **as creators and brands lean into video. __________ **Reddit:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/930e8c82-7dfd-476c-abad-deece5196069/image.png?t=1777633788) Follow image link: (https://www.threads.com/@mattnavarra/post/DXyhGzHikq0?xmt=AQF0tQNvY5IbfiWjDQl-gIiuJRAe8cQohJdUBneAY9gQvVlE-41Pv4-tDIpa6DTvyAqY4yJ-&slof=1) Caption: * **Reddit** posted a huge **[69% revenue growth](https://www.threads.com/@mattnavarra/post/DXyhGzHikq0?xmt=AQF0tQNvY5IbfiWjDQl-gIiuJRAe8cQohJdUBneAY9gQvVlE-41Pv4-tDIpa6DTvyAqY4yJ-&slof=1)** to $663M in Q1 2026. * **Reddit** now has **126.8M daily users, up 17% YoY**, and nearly 500M weekly users, up +23% YOY. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **Weird plush toy Emy** has taken over Instagram with viral stunt content. There's a new ugly little plush toy winning the internet: (http://businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4) - I explained to **[Business Insider](https://www.businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4)** how the viral account used interactive hunts, memes, and challenges to hook Gen Z… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/558c90c9-5b7b-4b0d-b0b0-b66b58a6d8d9/The_Times_Social_Media_Quote_-_Matt_Navarra__1_.jpg?t=1777634157) Follow image link: (https://www.businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- Instagram: (https://www.instagram.com/p/DXpFx34FGyD/?igsh=azFzdGd2Nmw1cG5y) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c703a138-3da2-4838-a8c3-6d7a46e00bf8/Rangel_010526.jpg?t=1777629764) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-watching-their-content-share-7453073140311625728-qVyc/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b53cd496-3f71-4cf8-874b-64ff28ec1372/Rangel_010526_2.jpg?t=1777629956) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-this-post-is-gonna-share-7453428403942248449-tvCj/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Big news events **almost always seem to bring out the engagement-hungry **conspiracy theorists**… And last weekend’s gunman at the **White House Correspondents Dinner** was no exception. Social media lit up with ‘information’ about the alleged shooter. He’s worked for [almost every US sports team](https://gizmodo.com/facebook-flooded-with-bizarre-deepfaked-photos-of-alleged-white-house-correspondents-dinner-gunman-2000751823), apparently! Busy boy. Tweet: (https://twitter.com/ellynbriggs/status/2048927358069915745?s=61) It’s primetime for conspiracy theorist video creators: (https://www.theverge.com/streaming/919291/white-house-correspondents-dinner-conspiracy-videos-false-flag) __________ **Also viral this week:** * **A viral TikTok video** with 1.4 million views shows a Walmart item price [changing in real time](https://dailydot.com/viral-walmart-tiktok-on-changing-prices-sparks-debate). But Walmart says it doesn’t change prices dynamically for individual customers, as the video claims * **A Staples employee** went viral on TikTok for [turning office supplies into content gold](https://dailydot.com/staples-employees-office-supplies-video-gets-her-viral-tiktok-fame) * **A viral TikTok trend **has creators [“speed running” through Scientology buildings](https://www.latimes.com/california/story/2026-04-28/speedrunning-church-of-scientology-tiktok-trend) in Hollywood -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands like **Skittles** are creating content [designed to be clipped](https://www.marketingbrew.com/stories/2026/04/24/marketers-making-experiences-worth-clipping) into viral short-form moments. What makes brand content worth clipping? : (https://www.marketingbrew.com/stories/2026/04/24/marketers-making-experiences-worth-clipping) __________ **More brand news and views:** * Alcohol brands like **Malibu** are [rushing onto TikTok](https://www.fastcompany.com/91533064/youre-about-to-see-a-lot-more-alcohol-on-tiktok-and-theres-a-reason) in the US after new age-gating rules made the platform viable for advertising * **Social media remains central** to advertising, but [risks are rising as moderation standards weaken](https://www.ft.com/content/15d85274-8631-4c6c-b829-b02c779bab10?shareType=nongift) **….but: Omnicom’s new tool** uses agentic AI to [tweak influencer content for brand standards](https://www.adweek.com/commerce/omnicoms-new-influencer-tool-uses-agentic-ai-to-tweak-content-for-brand-safety/) in real time * Brands like **Ralph Lauren**, **Ulta**, **Olaplex,** and **L’Oréal** are [piling onto TikTok Shop](https://www.wsj.com/business/retail/retailers-flock-to-tiktok-shop-to-find-new-shoppers-sales-growth-e869e9e3) as they chase growth * **Brands are ditching** pure TV ad spend, [switching to podcasts](https://digiday.com/media-buying/podcast-engagement-drives-brand-audio-spending-ahead-of-world-cup/) instead ahead of the World Cup. * How **Home Depot** helps advertisers reach DIY audiences on [Reddit and Pinterest](https://www.marketingdive.com/news/home-depot-helps-advertisers-reach-diy-audiences-on-reddit-and-pinterest/818253/) * **How advertisers are thinking** about [Meta’s affiliate tool rollout](https://www.marketingbrew.com/stories/2026/04/20/how-advertisers-are-thinking-about-meta-s-affiliate-tool-rollout) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Calling him ‘Scam’ Altman is accurate”“ — – **Elon Musk **[got petty](https://x.com/elonmusk/status/2048807976991850953?s=61) as the trial over the beginnings of OpenAI kicked off __________ **Also quoted this week:** _“Control your propensity to use social media to make things worse outside this courtroom”_ **- The judge **overseeing the court case Elon Musk has brought against OpenAI tells Musk, Altman, and co to [keep the drama in the courtroom](https://www.bloomberg.com/news/articles/2026-04-28/judge-lectures-musk-altman-on-trading-social-media-barbs?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NzU2NDE0NywiZXhwIjoxNzc4MTY4OTQ3LCJhcnRpY2xlSWQiOiJURTdOTThUOU5KTFkwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.G63ZfGC9Kj0pPstFWMczxr01uh9dxWqv74qoQHn9TvI) __________ _“It’s very simple: it’s not okay to steal a charity. That’s my view and moreover if the defendants are found not guilty, this case will become case law. It will become precedent and give precedent to looting every charity in America.” _ **- Elon Musk **was [typically OTT](https://www.theverge.com/ai-artificial-intelligence/920048/elon-musk-testimony-save-humanity) in court as the OpenAI trial began __________ _“There’s no artificial intelligence without actual intelligence. The knowledge has to come from somewhere, and Reddit is one of the primary sources for that sort of information that AIs crave, but also that people crave.”_ **- Reddit CEO Steve Huffman **[explains how the company sees itself](https://www.cnbc.com/2026/04/30/reddits-ceo-fuel-artificial-intelligence.html) in the AI age __________ _“28 days of hell”_ **- A Meta employee **[describes the impact](https://www.businessinsider.com/meta-employees-react-to-pending-job-cuts-layoffs-2026-4) of the company pre-announcing massive layoffs a month ahead __________ _“A government-mandated transfer of wealth from one industry to another, with no connection to the value exchanged, will not deliver a sustainable or innovative news sector.”_ **- Meta **[hits back](https://www.theguardian.com/australia-news/2026/apr/28/albanese-tech-companies-australian-media?CMP=Share_iOSApp_Other) at Australian plans to force big tech to pay to link to news publishers (yep, that dumb old chestnut) __________ _“I just saw Instagram Plus launch… the latest rip… we just hit 25M subscribers on Snapchat+, more than $1B revenue run rate. So it was probably enough to get Meta's attention that it's a good time to copy"_ **- Evan Spiegel **is never afraid to [call out](https://www.threads.com/@mattnavarra/post/DXrGld7kRAg?xmt=AQF0Z2m9kxWjlmcBVK59tgB6heaqibvt82lBnmlSkSdldcFDEiLCU8ZQNYoMjUCPngsMp65Y&slof=1) when Instagram copies Snapchat __________ _“People are massively underestimating the role that human adoption and human comfort with advances in artificial intelligence will determine its deployment. I think technology leaders think that folks will just blindly adopt new technology as it comes out."_ **- Evan Spiegel **offered a [reality check](https://www.businessinsider.com/snaps-spiegel-coming-backlash-against-ai-2026-4) on AI hype -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **If you think running a celebrity fan page** on social media is a cakewalk, think again. Running celeb fan pages has become a 24/7 grind, with nonstop posting and monitoring…. What it's like to run a celebrity social media fan account: (https://www.bbc.co.uk/news/articles/cy41xj53v07o) __________ **Also:** * **Marketers face an urgent need** to [restructure social teams to keep up with channel scope](https://www.emarketer.com/content/marketers-face-urgent-need-restructure-social-teams-keep-up-with-channel-scope) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Vine is back** thanks to Jack Dorsey’s reboot **Divine**, which opened to the public this week. Divine brings back 500,000 archived classic Vine videos on iOS, Android. Users can post new six-second loops, build compilations, explore hashtags. The platform blocks AI content, focusing on real creators and authentic internet culture. Jack Dorsey-backed Vine reboot Divine launches to the public: (https://techcrunch.com/2026/04/29/jack-dorsey-backed-vine-reboot-divine-launches-to-public/) __________ **Also this week:** * OG social media app** Friendster** has relaunched in [stripped-back form](https://www.theregister.com/2026/04/27/friendster_rises_from_the_grave/), with no ads, no algorithm, and a real-world focus * Meet **Shapes**, the app bringing humans and AI [into the same group chats](https://techcrunch.com/2026/04/29/meet-shapes-the-app-bringing-humans-and-ai-into-the-same-group-chats/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- This is a WILD bug. Facebook users have reported a bizarre glitch that **adds Gen Z slang to their posts**. Random phrases like “That design is so cooked!” appear with no user input. Meta confirmed it’s investigating, pointing to AI caption features as the likely culprit. No official fix exists, so users must manually delete the cringe after posting. Is Facebook adding Gen Z phrases to your shared posts? You're not alone, bestie. Here's what's happening.: (https://www.zdnet.com/article/facebook-glitch-gen-z-phrases-text-shared-posts-ai/) __________ **More WTF this week:** * **A US seventh grader** reportedly [logged 13,000 YouTube views](https://gizmodo.com/kid-reportedly-consumes-13000-youtube-videos-in-three-months-during-school-hours-2000752505) between Dec 2024 and Feb 2025 on a school device * **Taylor Swift and Rihanna **deepfakes are [pushing scams on TikTok](https://www.theverge.com/ai-artificial-intelligence/920351/ai-celebrity-deepfake-ads-tiktok-copyleaks) * **Top chefs have warned **that viral cooking videos are [diverting young talent](https://www.theguardian.com/food/2026/apr/25/lure-of-being-a-social-media-chef-means-youngsters-forgoing-classic-training-michelin-star-cook-warns?CMP=Share_iOSApp_Other) from traditional culinary training * **Meta is running get-rich-quick** [ads for its AI tools](https://www.theverge.com/ai-artificial-intelligence/915970/meta-manus-ai-ads-website-slop) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- Yikes…! **Canva has apologised **after its AI tool [replaced the word ‘Palestine’ with ‘Ukraine’](https://www.theverge.com/ai-artificial-intelligence/919028/canva-magic-layers-ai-replacing-palestine) in users’ designs. Canva apologizes after its AI tool replaces ‘Palestine’ in designs: (https://www.theverge.com/ai-artificial-intelligence/919028/canva-magic-layers-ai-replacing-palestine) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6eb3de9-403f-4ace-a27e-fd7e4a23f1f7/Cbeebies.jpg?t=1777631684) Caption: **BBC CBeebies** needs a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-6/) _[Salford, UK]_ __________ **More social media jobs:** * **Change.org** is hiring a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-7/) _[Remote, Canada]_ * **Mind** is looking for a [Senior Social Media Officer](https://www.samssocialmediaclub.com/job/senior-social-media-officer/) _[London, UK]_ * **thatgamecompany** is recruiting for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-36/) _[Remote, US and Canada]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Responsible for growing an Instagram account **right now? These are the tools you need to check out, curated by **Buffer.** 24 Free Instagram Tools to Help Grow Your Account in 2026: (https://buffer.com/resources/free-instagram-tools/) __________ **Also this week:** * **Hootsuite** analysed 60M+ social posts to understand[ how snack behaviour is shifting](https://blog.hootsuite.com/snacking-consumer-intelligence-report/) on social media -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**6 BILLION**“ — – **The number of times TikTok says** its ‘Add to Music App’ feature was [used to save tracks](https://www.threads.com/@mattnavarra/post/DXhD2JoCjFB?xmt=AQF0ojRcCHb2Zcfvd0ig6GUy_IW7s2CBx8iPAhZlvJF2QZsIgQEeL0ArR1N4jwN2u8De7jc&slof=1) in the past year __________ **More social stats:** * **SCAM NATION: **A new FTC report reveals Americans lost [$2.1 billion](https://www.cnet.com/news/social-media-scams-cost-americans-2-1-billion-in-2025/) to social media scams in 2025, up 8x since 2020 * **BIG NEWS:** The BBC is now the largest English language news publisher on YouTube with [19.7 million](https://www.threads.com/@mattnavarra/post/DXrCwrXCiDS?xmt=AQF0lUXzHbA6t7MQsgK7_6S-ytoLGiB7RfUUY82hePu6s3MuofEeVEInsAFwcErL2r3mUuM&slof=1) subscribers * **REEL DEAL:** Instagram Reels now deliver [one-third](https://www.marketingbrew.com/stories/2026/04/23/youtube-google-search-amazon-sponsored-products-ad-spend) of social ad impressions * **AD IT UP: **Google, Meta and Amazon took [two thirds of £46bn UK 2025 adspend](https://www.threads.com/@mattnavarra/post/DXv8GFTClpK?xmt=AQF0fhI4f_kQWONXkV8RUCo44ztPBHUw0fBiUKB0Qg2cP3sQDCoEXvsU55Kjly-UPGQxtvSM&slof=1) * **WATCH IT: **YouTube leads video platform reach in the US with [83% of Gen Z and 78% of Millennials](https://www.threads.com/@mattnavarra/post/DXq4oYGipIA?xmt=AQF0rGGw4tKrAb2IREaG2R3_0GSebOpeR3wz6nhMkzPFhhi5b2s5zuRKETL125X9h7Qy8hw&slof=1) using it * **WATCH TOGETHER: **[57% of US parents ](https://www.threads.com/@mattnavarra/post/DXq4pllCq7b?xmt=AQF0qBT6yGqzH9aZ4HuNdbrse0l-Gi6kJHRglsYTGwDecdoi6SYl9AFxZT689a9KENk0QG6_&slof=1)co-view YouTube with their teen(s) multiple times a week * **DOOM’S ROLE:** Doomscrolling affects [64%](https://www.threads.com/@mattnavarra/post/DXrYETRivZC?xmt=AQF0pW2IhIp2N0btrxfEXWDUMrCA08ohe9MnoeEbnE2rjjYPLhdfFxdEdyhc3RRgDoWW3iQo&slof=1) of Americans, harming focus, sleep, mental health -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [**A new Harvard study**](https://www.threads.com/@mattnavarra/post/DXwAYsPComr?xmt=AQF0BqLuUktSq1opUYGT0ebtcmVIMEeRfvt85otPn9H9NSp87wdRMlNtGi9-ZvL3ltPwWmdr&slof=1) shows rage wins on X, with angry political posts surging… Data shows anger has exploded on X, with **political posts rising from 20% to 50%** **Analysis of 3M posts from 1.4M users** confirmed outrage now dominates both content and reactions on Musk’s platform. The data also revealed **angry posts drive higher repost rates **and increase support for divisive political policies **The shift accelerated after 2016**, reinforcing X as a rage-fueled platform View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6eb3b8d-403a-4efc-8fc0-8a0315bb63b3/IMG_0199.webp?t=1777632512) Caption: __________ **Also charted this week:** * **MAPPED: **Social media use among [Europe’s youth](https://www.threads.com/@mattnavarra/post/DXv_XKFCpM6?xmt=AQF0m3LyOkteSVx24Tyqgk0nsdDj_Vfvd4hOwMMtHyv04w0HxaSXcEyX69ovu3E0lc6iTSe_&slof=1) * **TOP SUBS: **the Top 20 English language [news publishers on YouTube](https://www.threads.com/@mattnavarra/post/DXrCwrXCiDS?xmt=AQF0rpiSTqg_l9X4iE3mPhS6lE3aItUs2s4Pxbf4XSF7cO6aISBCxgy9Vw9Zl6AaWMKxXVX_&slof=1) * **THEY’VE ALL REDDIT:** Reddit’s [user growth](https://www.threads.com/@mattnavarra/post/DXyiEPdCj2V?xmt=AQF0608Nn1Xk3_-Vto5oliQMF2mOJv8cfzNlEf38ZnMYf5KqKDJzD4Ih2Eaqhm_bzxSInxBK&slof=1) * **GET BACK TO ME: **[Comment replies dominate](https://www.threads.com/@mattnavarra/post/DXrZqQoir_z?xmt=AQF0Ddyvur2XoKKqN_ffMVvgMmr235He3VwfTl8qAIU_vZeKTKfJIfkLj8TmppA7D4fNyj6H&slof=1) as creators’ top engagement tool * **REVVING:** YouTube ad revenue, [charted](https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF0co3VeFbi-VapeD29nlmGCBBDx4PwBI0TfhtwVIhDc_ns8LTkm9AN6U61b3tCAX0RaNkI&slof=1) * **WINNING:** Meta’s ad revenue, [charted](https://www.threads.com/@mattnavarra/post/DXwGVINijGB?xmt=AQF0Bl6KtQoQmlsTIDOGVCgfTvmSG8-OqT4AgvE9k-7ZL8qxPQLhxI1mcFWPMOuGNzstFghO&slof=1) * **LOSING:** Quarterly losses at Meta’s Reality Labs,[ charted](https://www.threads.com/@mattnavarra/post/DXwD_iLiv0h?xmt=AQF0a5DQbwSas7qjcdy3UhBAuEecPupaZhKwbZ8L-qwBM39NKolFXRVOx6FSXtJ6wsfscemW&slof=1) * **AI WORRIES: **AI is the new [brand safety crisis](https://www.threads.com/@mattnavarra/post/DXrjhVliggn?xmt=AQF0u8u7paOamp_-Ss8-CzF8zNSjeHkjMQhk7HOhrgVK36OKHdfOqziW9BiRJWyJ4tRztG4&slof=1) in 2026 * **BOOSTED:** Brands are about to [spend more](https://www.threads.com/@mattnavarra/post/DXt3wRritXH?xmt=AQF0k1RwVqDiyIjMrHKPZVE1i5uLvCmnYnETIXD8LAMTNz07_YZbHUWLaJGFuUEfJU8hwAI&slof=1) boosting creator content than creators earn making it -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta just told staff it isn't ruling out further layoffs: (https://www.businessinsider.com/meta-layoffs-hr-ceo-mark-zuckerberg-address-staff-concerns-2026-4) __________ **Also spotted this week…** * **Meta joined forces** with the FBI, Dubai Police, and global agencies to smash a crypto scam network. [[Social Media Today](https://www.socialmediatoday.com/news/meta-assists-fbi-in-major-scam-center-crackdown/818902/)] * **Meta is exploring expansion** into CTV advertising, having held partner talks since early 2025. [[DigiDay $$$](https://digiday.com/future-of-tv/meta-eyes-ctv-expansion-to-fuel-its-next-wave-of-ad-growth/)] * **Meta signed a deal **with Overview Energy to beam solar power from space using satellites. [[TechCrunch](https://techcrunch.com/2026/04/27/meta-inks-deal-for-solar-power-at-night-beamed-from-space/)] * **Meta will run some servers** longer in response to memory shortage. [[Wall Street Journal $$$](https://www.wsj.com/tech/meta-will-run-some-servers-longer-in-response-to-memory-shortage-9bb75737)] * **Personal finance guru **Martin Lewis says Meta scam ads stealing his name are “worse than ever”. [[Press Gazette](https://pressgazette.co.uk/news/martin-lewis-says-meta-scam-ads-stealing-his-name-are-worse-than-ever/)] * **The EU is pushing** member countries to adopt its age-verification app to enforce social media restrictions. [[Politico](https://www.politico.eu/article/brussels-tells-eu-countries-to-use-its-age-check-app/)] * **UK Liberal Democrats** have proposed banning MPs from earning money through X. [[The Guardian](https://www.theguardian.com/politics/2026/apr/29/lib-dems-ed-davey-ban-mps-money-x-maga-threat-reform-farage-elon-musk?CMP=Share_iOSApp_Other)] * **Greece is pushing** to kill anonymous social media accounts ahead of elections. [[CNet](https://www.cnet.com/news/privacy/greece-social-media-anonymity-proposal/)] * **The Canadian province of Manitoba **could ban social media and AI chatbots for kids. [[Engadget](https://www.engadget.com/social-media/canadian-premier-wants-to-ban-social-media-and-ai-chatbots-for-kids-in-manitoba-182120933.html?src=rss)] * **Two college kids** have raised a $5.1 million pre-seed round to build an AI social network in iMessage. [[TechCrunch](https://techcrunch.com/2026/04/24/two-college-kids-raise-a-5-1-million-pre-seed-to-build-an-ai-social-network-in-imessage/)] * **Over 700 workers **at Meta contractor Covalen in Ireland face layoffs as AI expands. [[Wired $$$](https://www.wired.com/story/meta-covalen-ai-workers-layoffs/)] * **Pinterest is rewriting** its AI playbook with a hybrid approach, mixing open-source, closed, and proprietary models. [[Business Insider $$$](https://www.businessinsider.com/multimodal-generative-ai-pinterest-open-closed-source-llms-2026-4)] * **Evan Spiegel says** AI now generates over two-thirds of Snap’s new code. [[Business Insider $$$](https://www.businessinsider.com/snap-ceo-ai-companies-spend-less-engineering-2026-4)] * **Former X CEO **Linda Yaccarino still defends her old employer. [[AdWeek $$$](https://www.adweek.com/media/former-x-ceo-linda-yaccarino-xs-ads-business-is-not-falling-short/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **AI influencers are exploding on TikTok and Instagram**, letting anyone fake fame fast. Users are creating avatars to chase brand deals, sometimes altering race, age, identity to boost reach. Despite backlash, engagement, followers, and revenue keep flowing to AI personas. A.I. Is Making Influencing Even Faker: (https://www.newyorker.com/culture/the-lede/with-ai-anyone-can-be-an-influencer) __________ **Also worth a read:** * **Make way **for the [investment bank influencers](https://www.nytimes.com/2026/04/25/style/investment-bank-influencers-tiktok-wall-street.html?smid=nytcore-ios-share) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **British farmer Alex Birch** has beef with influencers… 🐄 He says he now plans to crossbreed his “cute” Highland cows to make them less photogenic… because influencers keep hugging them. People have been flocking to his Derbyshire farm, filming content and disturbing animals. “My cows don’t get any peace,” the farmer said. Officials have warned cattle are dangerous… but that viral content sure is tempting! Derbyshire farmer taking action to stop TikTokers hugging cows: (https://www.bbc.co.uk/news/articles/c0rx2v0pkqlo?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that **udderly ridiculous** note, let’s wrap up this week’s Geekout. ##### My BIG mistake View image: (https://media3.giphy.com/media/v1.Y2lkPTI0NTBlYzMwaW01czh6NDg3eTgwaDllaXdtdDZ3b2p6emdxcTEyejk2cTM2MHYzeSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/4cuyucPeVWbNS/giphy.gif) [That Sucks The Office GIF] Caption: Giphy Last Friday night, I asked my fiancée Sarah a very normal, very harmless question: “Who’s your celebrity crush?” She then told me about a international DJ, and former Celebs Go Dating star, [Tom Zanetti](https://www.instagram.com/tomzanettitz/), who she’s been obsessed with for the past 20 years… …who appears to have had fun on his flight to Ibiza last night: 😂 - Instagram: (https://www.instagram.com/p/DXxCJjMhf0q/) - So, naturally, because I am basically an idiot with WiFi most of the time, I messaged him on Instagram. Just a casual DM. Nothing dramatic. Just me informing a global DJ that my fiancée has been fan-girling over him for two decades. What could possibly go wrong? To my surprise, he replied. Then he sent Sarah a video message. At this point, Sarah’s brain basically left her body. But then, after a few follow-up DMs, this happened: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/92a45e9c-0025-4e2f-91c1-781f10df882f/IMG_1332.jpg?t=1777636937) Caption: - He asked if I could help him with his socials. Fast forward a couple of days and he’d sent me his mobile number, set up a video call, and started planning a meeting with his team. Sarah’s jaw hit the floor. Then I told her he’d agreed (maybe only in jest) to DJ at our wedding in return for me helping him with a few things on his socials: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4907d114-3fd9-4118-ae60-da14cd3e27c7/IMG_1333.jpg?t=1777636832) Caption: - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwcXNycWFueWUzOGE4emowOW9kMnZyazF3b3E1aHU3eHhmZngwZTc5bSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/3CWZcNYIrduGk/giphy.gif) [phew GIF] Caption: Giphy - So what’s the big mistake? Most people have a celebrity crush. Their partners usually feel safe knowing they are highly unlikely to ever meet them in real life. I, however, appear to have arranged for Sarah’s celebrity crush to have my number, join our wedding, DJ the party, and be worshipped by her and all her mates while I stand nearby pretending this was a smart business decision. I may come to regret ever sending that DM! P.S. Tom is about to open a new restaurant in Marbella that looks sick. [Worth checking out](https://www.instagram.com/zanettismarbella/). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-throttling-reach-post-quality-manus-meta-china

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5571e22-2eb9-458f-9c12-d91cfcb45934/Geekout_010526.jpg?t=1777634923) Caption: -------------------- **Become a Geekout Sponsor** Get in front of 30K social media pros** ** Previous sponsors: VEED, Sprout Social, TikTok **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/ instagram-throttling-reach-post-quality-manus-meta-china) -------------------- ## **Hello, geeks!** Welcome to your weekly social media news debriefing. I have had one of the wildest week’s of work. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9b3c0706-333e-4713-a855-5c4c94b9451e/IMG_1316.jpg?t=1777638131) Caption: - In the past seven days I have been… * ⚽️ Gifted x2 exec box tickets for an Arsenal match (thanks WhatsApp!) * 🎟️ Invited to attend Cannes LIONS by two different brands * 💼 Asked to consult for a major global tech company This is not normal! But I feel very lucky. After a pretty brutal few years personally, it does feel like some good karma has finally stopped being “in review” and decided to ship. But better than all of that? My fiancée Sarah has finally moved in with me, after a year of us having to manage a long-distance relationship It feels like i’m starting a new chapter in my life, and i think it’s going to be the best one yet. BUT… **Don’t miss this!** 👇 I think I made a BIG mistake. This is wild. It involves a celebrity DJ, a wild Instagram DM I sent, and a surprising offer. Skip to the very end of this week’s Geekout to discover which famous DJ, and what TF happened! 🙈 __________ ##### Snapchat CEO vs. Instagram Overlord Earlier this week, **Snap CEO Evan Spiegel** was asked how he feels about rival platforms copy/pasting its best features. And by “rival platforms”, we all know we mean **Meta**. The company that saw **Snapchat Stories** and thought: “What if we simply… stole that?” Spiegel didn’t exactly hold back. He immediately called out Meta’s latest Snapchat copy/paste job: **Instagram Plus**. - Tweet: (https://twitter.com/MattNavarra/status/2049094604608139636) - If you’re wondering how **Instagram overlord Adam Mosseri** feels about the Snap CEO’s comment… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7bc834f-762e-4e14-bd0c-3f08235a8b7f/2242b8d2-e461-4cd1-a2fa-65a1a33de19a.JPG?t=1777626548) Caption: - Make of that what you will. P.S… Don’t miss this. The 1st one is 👌👇 ##### 2 cool things… * 🚨 Your brand’s Instagram account just got hacked! — what TF do you do? — [These insights](http://www.spikerz.com/mattnavarra) might save your career.* - * 🚫 Addicted to social media? This [adorable but infuriating cat](https://www.popsci.com/technology/stop-doomscrolling-cat-gatekeeper-extension/) will stop you from doomscrolling *sponsored message -------------------- ###### SPONSORED ▶︎ FREE GEEKOUT EVENT #### Your Brand Account Just Got Hacked! — What Now? 😱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8fe18a0-938f-4f4b-b6ca-74469c9950c2/Geekout_Banner.png?t=1777563475) Follow image link: (https://spikerz.com/mattnavarra) Caption: - You know that nightmare every social media manager has? A colleague sends you fear-inducing DM Your brand account is posting porn on X! Customers commenting “WTF is this!?” Screenshots are being shared. Your boss wants answers. And you’re thinking… “How TF do we fix this?!?” 😱 Most social disasters don’t start with one big mistake. They come from small security gaps: * Too many people with account access * Old agency, freelancer or employee logins still floating around * Fake “account violation” messages that look convincingly real So… I’m hosting a [FREE workshop](http://spikerz.com/mattnavarra) on what marketers can learn from big brand social disasters. **Who will be joining me?:** * **Naveh Ben Dror**, _CEO of Spikerz_ — former criminal investigator turned social threat expert. * **Casey Smith**, _Social Media Lead at Slack_ — one of the sharpest brand social minds around. We’ll unpack real social media hacking incidents from Disney, to Dior, to Drake… **You’ll learn:** * 🚨** What to do** in the first 5 minutes after a hack * 🔐** The access mistakes** putting accounts at risk * 🤖 **How AI is changing phishing **+ impersonation * ✅ **The security checks** every social team should run this month …and more - 🗓 **Wed 13 May | 🕔 5pm UK / 12pm ET** 👉 [**Secure your spot**](http://spikerz.com/mattnavarra)**… ** Limited invites. Request Your Invite (spikerz.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content: (https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups) 2. **China blocks Meta's $2bn acquisition** of AI startup Manus [[GEO-POLITICKING](https://www.bbc.co.uk/news/articles/cj0v0gr2yz7o)] 3. **Meta user numbers dip for first time ever,** but its ad machine keeps booming [[GHOSTING](https://www.theverge.com/tech/921089/meta-earnings-q1-2026-user-decline-ai-investments)] 4. **UK Government signals sweeping social media restrictions **for teens [[CURBING](https://www.theguardian.com/uk-news/2026/apr/28/ministers-open-minded-uk-social-media-limits-bridget-phillipson?CMP=Share_iOSApp_Other)] 5. **Meta found in breach of EU law** for failing to keep kids off Facebook + Instagram [[RULE-BREAKING](https://www.theguardian.com/technology/2026/apr/29/meta-found-in-breach-of-eu-law-for-failing-to-keep-children-off-platforms?CMP=Share_iOSApp_Other)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### Can Instagram clean up without making a mess? Instagram cracks down on content aggregators: (https://techcrunch.com/2026/04/30/instagram-restricts-reach-of-content-aggregators-in-new-crackdown/) Surely it can’t be a coincidence that this happened the same day that it was revealed that Facebook and Instagram are starting to [lose users](https://9to5mac.com/2026/04/30/facebook-and-instagram-losing-users-with-signs-pointing-to-low-quality-feeds/)…? Instagram has announced it is expanding rules that limit the reach of accounts that rehash other people’s content. This was already in place for Reels but now it will apply to photos and carousels too. As The Verge [put it](https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups), _“Instagram says it doesn’t want your tweet round ups”._ TechCrunch [explains](https://techcrunch.com/2026/04/30/instagram-restricts-reach-of-content-aggregators-in-new-crackdown/):_ “The update targets content aggregators that don’t post original content and instead simply re-upload others’ posts. By limiting the reach of these accounts, Instagram is looking to boost originality on its app while also working to prevent the same posts from being circulated over and over again.”_ Low-quality content is like low-quality fast food. It might satisfy you in the short term, but it doesn’t nourish you and make you want to consume it again. Clearing aggregators out of our feeds is a positive step for the long-term appeal of Instagram. But what about accounts that take existing content and do something fresh with it? Instagram [says](https://creators.instagram.com/original-content-guidelines) this is fine and good: _“When meme creators add humor, social commentary, cultural references, or a relatable take by incorporating elements such as unique text, creative edits, and voiceover on a photo or video, they’re producing something original. _ _“The best meme creators take third-party content and make it unmistakably theirs by layering in a perspective, joke, or context that wasn’t there before. This is the kind of creativity we want to continue rewarding.”_ The real question is whether Meta’s AI is good enough and reliable enough to consistently tell the difference between lazy screenshots of other people’s jokes and skilfully adding value to existing content. I can imagine some really good accounts getting throttled accidentally here, with no easy way of getting the damage undone. Either way, a lot of accounts are going to have to rethink their strategy if they want to keep getting reach on Instagram. Whether that brings growth back to the platform remains to be seen. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/736c1658-ad96-444c-b3a1-54a203ebc449/gettyimages-1431051092-612x612.jpg?t=1777630697) [Metaverse technology concept with infinity sign on digital wallpaper background.] Caption: Getty Images * **The US government** [ended an investigation](https://gizmodo.com/trump-admin-closes-investigation-into-alleged-backdoor-for-whatsapp-report-2000751760) into whether **Meta** could read WhatsApp messages * **Meta** is [auto-blocking content](https://www.thehindu.com/sci-tech/technology/meta-sets-up-automatic-blocking-for-govt-police-referred-content/article70901931.ece) instantly, at scale, in some countries including India * **Meta** says your age is [no longer a good guide](https://www.socialmediatoday.com/news/life-stage-matters-more-than-age-for-in-app-brand-promotions/818771/) for how you’ll use its platforms. Your life stage is a better indicator * **Meta** threatened to [pull its apps out](https://www.theverge.com/policy/921557/meta-threatens-leaving-new-mexico) of New Mexico if it is forced to make “technically impractical” changes, such as no end-to-end encryption for children’s chats * **Meta **[re-entered crypto](https://fortune.com/2026/04/29/meta-stablecoins-crypto-usdc-polygon-solana/), launching stablecoin payouts for **Facebook** creators using USDC * **Meta** is [cracking down on hidden fees](https://www.socialmediatoday.com/news/meta-updates-transparency-rules-for-third-party-ad-platforms/818775/) in third-party ad platforms * **Meta** now lets you post [directly to Threads](https://www.threads.com/@jonahmanzano/post/DXtoxIBCc3W?xmt=AQF0dSQsWRT6aOh43C7rk2fYb4o7Gbyy9SjvmTcmpolCgbQB-j3POBPjQc-aB7qEO66be3g&slof=1) from Meta Business Suite * **Facebook** has been spotted offering a new [navigation bar](https://www.threads.com/@jonahmanzano/post/DXyUavPCW0C?xmt=AQF0sbMupZGY2Uco7R0VRD3S1WpfLxF4_2mt3eyxSCz25nY6Kzh3OnP_p4YEpWq9tvDTw25b&slof=1) at the top of the app * **Facebook** is again testing a[ redesigned UI](https://www.threads.com/@oncescuradu/post/DXmLhmBDLxQ?xmt=AQF0sJ3BfxPqpCr5MYlvYN8wqoaetlTXfsz4x3akR7fwW0yueqNCK3VEEg7iyjRCi7Yjvh1i&slof=1) for profiles and pages featuring a centred profile picture and a larger cover image * **Facebook** now supports a [3x](https://www.threads.com/@theahmedghanem/post/DXw3tHvDanA?xmt=AQF0ytbMnBfO0GsDpYbFvEhrtS8qNiSqgM8MpbLpwEOTd9a37qidE8rlYhIv3SPHIdnGSCA-&slof=1) video playback speed * **Facebook **now allows users to [mention people in Stories](https://www.threads.com/@theahmedghanem/post/DXyzYzMjURo?xmt=AQF0zUYsHmvC747QGYb_NEHkQPG3e2R-VVVzc81G2EfiZBRZf-g6eBKg0xu4Pm1B8-_SAIw&slof=1) cross-posted from Instagram. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3fb2d4b-4495-4638-ad38-f80a94647b64/image.png?t=1777630995) Follow image link: (https://www.threads.com/@alex193a/post/DXu6dp2iIGB?xmt=AQF04DCPQNvtRwU8BUuChyAvqBi9-grkcfuCU8eCZitTvvn5BBcuQ-hhuDGtxL614Y4y9D81&slof=1) Caption: Instagram font pickers for DMs | Credit: @alex193a * **Instagram** [extended](https://www.theverge.com/news/920999/instagram-says-it-doesnt-want-your-tweet-round-ups) its original content rules to photos and carousels. Accounts posting recycled memes, tweet dumps, copied visuals will lose Explore and feed reach… … And **Instagram** published [a new guide to original content](https://creators.instagram.com/original-content-guidelines) for creators * **Instagram** is working on [new Instagram Plus perks](https://www.threads.com/@alex193a/post/DXnPt7OiCPf?xmt=AQF09tw0YcRzhVTD4otvC3eHIT-RGaxARrAIK9_FW8T35S5x2mjjKCkxcCmUjYKrqZIEU52j&slof=1) like seeing the exact time someone posted a Story, pinning more posts on your grid, and sneaking a view at a DM without it showing as ‘seen’ …It could also let paid subscribers choose a [custom app icon](https://www.threads.com/@alex193a/post/DXnNSDWiCfA?xmt=AQF0bRxMeGxyN4clafmm9awaHPXU04NtfviDPIDzqXyeM5zfJdbH8QzOXwrKCd8npECmJLA&slof=1) * **Instagram **could soon let you [change the font](https://www.threads.com/@alex193a/post/DXu6dp2iIGB?xmt=AQF04DCPQNvtRwU8BUuChyAvqBi9-grkcfuCU8eCZitTvvn5BBcuQ-hhuDGtxL614Y4y9D81&slof=1) in DMs * **Instagram**’s new Instants app is [doing well](https://www.threads.com/@oncescuradu/post/DXj2x7rDKrj?xmt=AQF0IBWQATPbY_9ZJXaLE93bhYAdUm84vaij3qhLwqbvqCZVyTuwTSZGCZgujQVEVsCrGM_d&slof=1) in Latin America, Adam Mosseri says * **Instagram** is testing [new insights](https://www.threads.com/@mattnavarra/post/DXoaN_WikIn?xmt=AQF066-DGjp5B03BgSXutmUSPK6LB_nw0AnHSVTwy_3uDw917GoJPiQfD9-AsU9Vv74m06k9&slof=1) that reveal the metrics affecting your views. These include skip rate, share rate and repost rate. * **Instagram** could soon let you [edit stories after posting](https://www.threads.com/@mattnavarra/post/DXt6H76CqKs?xmt=AQF0djACvJpi1ttvcAGziZGitesEpbAZuNTw-K0eYxTSm3E1MdLYW-15pBMdF4KSeS3bT7Cp&slof=1), but the original post will be deleted and all stats will be reset * **Instagram** is now promoting upcoming songs from artists with a [special design](https://www.threads.com/@oncescuradu/post/DXu8NIiDCsC?xmt=AQF0vkNsoBkzhjV5rh_sQVXEgq7LanwNBDtklfvqwJrnKjJqNWbrrsFUX0-tTjSDtmyyIBA&slof=1) for the music player and account name * **Instagram Edits** has added new [text customisation](https://www.threads.com/@mattnavarra/post/DXwUR4JClAu?xmt=AQF0iF0WKb_02tQT23oCuDo-JESLMpibTSPHWMuL44fWSD9L-64utVVKUn_ELri4_lVKio2u&slof=1) and saved effects * **Instagram Edits** is testing the ability to try different edits by creating [multiple versions](https://www.threads.com/@oncescuradu/post/DXu7obEjBwe?xmt=AQF0vd9_18QZ7fPUnLE_kY6-uGp3DDMEyuzmmO6N22nhRPAjILxmrKQQuTW7iTkBmqER27s&slof=1) of a video **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fec7427a-45b3-4de7-bce5-7f4df57da4a3/image.png?t=1777631221) Follow image link: (https://www.socialmediatoday.com/news/threads-tests-emoji-reactions-to-specific-words-in-posts/818633/) Caption: Threads' upgraded Markup tool | Credit: alex193a * **Threads **is testing the ability to add emoji reactions to [specific words](https://www.socialmediatoday.com/news/threads-tests-emoji-reactions-to-specific-words-in-posts/818633/) in posts, with an upgraded Markup tool * **Threads **now lets you [auto-share](https://www.threads.com/@jonahmanzano/post/DXrBwfPiYJL?xmt=AQF0Qcg5j4dPjspxZ__7C0SJMiOwCxUu0OnerVT1Erh9syjLAxVhxNH0rruJJByEBiNCFwR0&slof=1) your posts to your Instagram Story * **Threads** now incorporates [trends](https://www.threads.com/@mattnavarra/post/DXoaDgHirHd?xmt=AQF0d4Re9QXABleMz-f_m1HjC3cR4HbuuoEEhGaqipISZy_wFQ9gbIVOUAqPAuA0Vcmwa6dS&slof=1) into the search page and For You feed for US users * **Threads** has added improved tagging for [NBA games](https://www.threads.com/@oncescuradu/post/DXpZ2ctjOzh?xmt=AQF0DEW-ei5052SvVwuIRVwVJa0ajfogjGNblLQ5d4wfs8KljdDhI8YZebD-KnNtFKTblB8&slof=1) * **Threads** is working on ‘[Link styles](https://www.threads.com/@oncescuradu/post/DXmMRySDG8M?xmt=AQF0xpiP8fFNgNg_Og3HsJuuHWUQGgzQRCfM_l4UXthwaJ5y7PiWOad5eRHMIxcMUJGfPIlX&slof=1)’ to customise how link previews look in your posts * **WhatsApp** is building a first-party [cloud backup system](https://wabetainfo.com/whatsapp-to-test-first-party-encrypted-cloud-backup-provider/) to replace reliance on Google Drive * **WhatsApp** now lets Indian users [top up](https://www.threads.com/@mattnavarra/post/DXtogzkCl8K?xmt=AQF0QAIxUqqJ5eD9LPZ91lGqLvsW08b9iev0sH_bahMDQyuOB7OxG5hwZ7Ii5pzsFFh9WTI&slof=1) their mobile phone credit in the app * **WhatsApp** is testing status updates [at the top of the Chats tab](https://wabetainfo.com/whatsapp-is-rolling-out-status-updates-at-the-top-of-the-chat-list/) * **WhatsApp** is working on [Android notification bubble](https://9to5google.com/2026/04/24/whatsapp-android-notification-bubbles/) support * **WhatsApp** is working on a feature that lets admins [share status updates](https://wabetainfo.com/whatsapp-beta-for-ios-26-16-10-70-whats-new/) in their channels * **WhatsApp** is working on a feature that brings channels into a [dedicated list](https://wabetainfo.com/whatsapp-beta-for-android-2-26-17-2-whats-new/) in the Chats tab **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/276ddbed-8c72-40f9-aa9b-7eb609bbafe1/image.png?t=1777631388) Follow image link: (https://www.socialmediatoday.com/news/x-officially-launches-x-chat/818508/) Caption: X officially launches X Chat app | Credit: X * **X** has officially launched [X Chat](https://www.socialmediatoday.com/news/x-officially-launches-x-chat/818508/), its standalone messaging app for iOS users …but it’s [more like Messenger](https://www.wired.com/story/elon-musk-xchat-app-is-more-like-facebook-messenger-than-signal/) than a rival to Signal * **X** is [upgrading its ad platform](https://digiday.com/marketing/x-upgrades-its-ad-platform-in-long-overdue-overhaul/), leaning on AI to improve targeting and campaign workflows * **X**’s banking feature, [X Money](https://www.bloomberg.com/news/articles/2026-04-26/musk-vies-to-turn-x-into-super-app-with-banking-tool-near-launch) is close to launch with features like 3% cashback, 6% savings interest., and free transfers * **X **now clearly [credits](https://www.threads.com/@oncescuradu/post/DXp5Ga5DNde?xmt=AQF0KUEs-t8Vig2da5UxTW7EFwoqc5tk0aNZ3fW4QiX5Vg1xTtweIpQ0oLAXeJwSqth-FVW3&slof=1) the original creator on reshared videos * **X** is rolling out a new [video control menu](https://www.threads.com/@theahmedghanem/post/DXw4D0BjdMZ?xmt=AQF0qJmxRZtdiC6CBGNaBB-eicUF8sG4Wia8JDjFgRPI1iM_ZGwF6J_DFSNvPiz5usQ-CAVn&slof=1) * **Elon Musk** testified in court that **xAI** " partly" [trained Grok on OpenAI models](https://techcrunch.com/2026/04/30/elon-musk-testifies-that-xai-trained-grok-on-openai-models/), something he said is normal industry practice **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f54f377-0e60-46c7-937b-34c446d8e963/image.png?t=1777631659) Follow image link: (https://www.socialmediatoday.com/news/tiktok-adds-campus-hub-feature-for-us-college-students/819035/) Caption: TikTok’s ‘Campus Hub’ feature for U.S students | Credit: TikTok * **TikTok** is rolling out ‘[Campus Hub](https://www.socialmediatoday.com/news/tiktok-adds-campus-hub-feature-for-us-college-students/819035/),’ connecting students across 6,000+ US universities * **TikTok **paused testing of its “Meme Remixer” AI feature on after [backlash from creators](https://archive.is/754wR) * **TikTok** rolled out the ability for you to [self-manage search keywords](https://www.socialmediatoday.com/news/tiktok-lets-users-add-relevant-keywords-to-metadata/818507/) on your videos, helping you influence what you rank for * **TikTok** Shop was busy rolling out [livestream, AI, and automation](https://www.threads.com/@mattnavarra/post/DXuAn2pGlEg?xmt=AQF0_j5la6mAqpcAlso-5Agq21LcGANq-6pUAd34QgffbENVpel-_aZ-lO5ar9jYNuf1fPY&slof=1) features throughout April * **TikTok**’s official [BookTok bestseller list](https://www.tubefilter.com/2026/04/28/booktok-tiktok-bestseller-list/) has launched in the UK, with Heated Rivalry by Rachel Reid topping the first list * **TikTok** is introducing a new ‘[Redeem with Tiles](https://www.threads.com/@theahmedghanem/post/DXg6R69jMml?xmt=AQF0DbH18BKPrPwQQnL4GMkiD_HavHgDopMUTexTlZpbYFp90xahW7H7DgF1F6bqGGP8PZMa&slof=1)’ feature for livestreamers * **TikTok **removed the [Posts section](https://www.threads.com/@theahmedghanem/post/DXw4VRFjb-H?xmt=AQF0j3mmB11Fxnfw6YgShXrXjUORItCU8j0BD3ntPTRiC1rmmXnRp9kWrAiTQts57o26giYR&slof=1) for some users. Posts can now be viewed and managed from the Profile page * **TikTok** will be adding custom, temporary [chat bubbles](https://www.threads.com/@oncescuradu/post/DXmZayDjMsj?xmt=AQF0VdJMqie9DQa0_jnuH_PdAkg_4CzZw8BjTE4ShtL7IdjWve84ECIeaYragPsyNIFtVxNE&slof=1) for the teams participating in the 2026 FIFA World Cup * **TikTok** now lets musicians verify their accounts simply by linking to a verified [Spotify profile](https://www.threads.com/@jonahmanzano/post/DXqtLdpCafz?xmt=AQF0vtSgmaMsWzqLMptunZWCoOtWuaC2O4GMe7R1BP1oH1BySsOkayV5T-E0xpHS4vSvxtsK&slof=1) * **TikTok** now shows you [when](https://www.threads.com/@jonahmanzano/post/DXqrpEKiU6i?xmt=AQF0OEADVU0hcFf5qkF8_7oFE9hM7UUuqGGjwvMto2ElMj2cBViz56fygqt-V5T7iSSyiFNP&slof=1) your profile was verified **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c5751dc-18f2-43a8-a517-9d6620744802/image.png?t=1777631779) Follow image link: (https://variety.com/2026/tv/news/youtube-tv-customized-multiview-full-channel-lineup-1236732397/?utm_id=97760_v0_s00_e0_tv4) Caption: YouTube TV’s Multiview feature | Credit: YouTube * **YouTube TV** officially launched fully [customisable multiview](https://variety.com/2026/tv/news/youtube-tv-customized-multiview-full-channel-lineup-1236732397/?utm_id=97760_v0_s00_e0_tv4) across its channel lineup …but the feature has some [major limitations](https://www.androidauthority.com/youtube-tv-fully-custom-multiview-rollout-3661836/) * **YouTube** picture-in-picture is finally [rolling out to everyone](https://www.androidauthority.com/youtube-pip-global-expansion-3662184/), but free access excludes music content * **YouTube**’s new [livestream ads](https://www.androidpolice.com/youtube-new-livestream-ads-fix-one-problem-create-another/) keep the video you’re watching visible… but completely override the audio 🤦‍♂️ * **YouTube** is experimenting with [auto-resizing thumbnails](https://www.socialmediatoday.com/news/youtube-tests-variable-display-sizes-for-video-thumbnails/819025/) to boost engagement * **YouTube** has banned two channels run by [‘looksmaxxer’ Braden “Clavicular” Peters](https://mashable.com/article/clavicular-youtube-ban-looksmaxxing) for repeated violations * **YouTube** stopped showing homepage recommendations for users with paused watch history, promoting you to enable yours (but there’s a [workaround](https://mashable.com/article/youtube-watch-history-change)) * **Google TV** is adding a **YouTube** Shorts row to its [homepage feed](https://www.theverge.com/tech/920354/google-tv-youtube-shorts-row-update) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dddc2af9-538a-451a-b093-ec493e0598fd/image.png?t=1777631962) Follow image link: (https://www.theverge.com/streaming/920179/netflix-vertical-video-feed-mobile-app-ui) Caption: Netflix’s new TikTok-style vertical clips feed | Credit: Netflix * **Netflix **is rolling out its new [vertical “Clips” feed](https://www.theverge.com/streaming/920179/netflix-vertical-video-feed-mobile-app-ui), mimicking TikTok-style scrolling discovery * **LinkedIn** now lets you filter comments on posts [by verified users](https://www.socialmediatoday.com/news/linkedin-adds-option-to-filter-replies-by-verified-users/818506/) * **LinkedIn** is expanding [Event Ads](https://www.socialmediatoday.com/news/linkedin-expands-off-platform-event-promotions/818759/) to promote off-platform events in feed, including webinars and livestreams * **LinkedIn** has been spotted [recommending](https://www.threads.com/@lindseygamble_/post/DXtwlrHllps?xmt=AQF0PS7-4AwFVBECD24p5VcJ8gwttmOqXnUXHaPlU7MGDv6u0cEuMBhYHb3YV4TCqCN-R2Y&slof=1) similar videos based on what you have watched before * **Reddit **sparked a [backlash](https://futurism.com/future-society/reddit-breaks-mobile-website-download-app) after breaking its mobile site to force app downloads * **Pinterest** launched its first CTV ad product letting brands [target its audiences off-platform](https://digiday.com/media-buying/pinterest-debuts-audience-extension-offering-on-ctv/) * **Patreon** is evolving from a membership tool to a full [discovery platform](https://www.patreon.com/posts/156303474?utm_campaign=postshare_fan) including short-form ‘Quip’ videos, a new home feed, collabs, and more * **Tinder** introduced [iris scans](https://www.dexerto.com/entertainment/tinder-takes-action-against-ai-profiles-by-making-users-scan-eyes-for-proof-of-humanity-3356111/) to verify human users and fight AI generated profiles -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Google** is trying out an AI Mode-like search experience for **YouTube**. ‘Ask YouTube’ is a new way to search that generates an AI Mode-like page of information. Google is testing AI chatbot search for YouTube: (https://www.theverge.com/streaming/919441/google-ask-youtube-ai-chatbot-search) __________ ##### Also spotted this week… * **Snapchat** launched [AI Sponsored Snaps](https://newsroom.snap.com/ai-sponsored-snaps?utm_id=97760_v0_s00_e0_tv4), enabling brands to embed AI agents directly into user’s chats * **Mark Zuckerberg says Meta** is working on [AI agents](https://www.engadget.com/2160792/mark-zuckerberg-says-meta-is-working-on-ai-agents-for-personal-and-business-use/) for personal and business use * **Instagram Edits** has integrated [AI video generation](https://www.socialmediatoday.com/news/instagram-brings-simplified-ai-video-to-edits/818505/): creators can generate clips from text prompts, images, or existing videos instantly * **Meta** is rolling out [AI connectors](https://digiday.com/marketing/meta-opens-its-ad-ecosystem-to-third-party-ai-tools/), linking ad accounts with tools like ChatGPT and Claude * **WhatsApp** is introducing[ AI Agents ](https://www.threads.com/@theahmedghanem/post/DXwRRtVjBDP?xmt=AQF0OL9_1qmpejcRiz7EPzjapS_ADk8ap0fq870GlwTWd0pj9bVnRaom3YUO4-VFIObxO2eF&slof=1)for its business app. The agents can respond to customers 24/7, and more * **TikTok** has rolled out AI [dubbing](https://www.threads.com/@jonahmanzano/post/DXrEWHGiaoO?xmt=AQF04z4LFcywDCpUCa6XFSDM5hy0N7PiUJ_WfS0UvLi8JvXLUUaKlV9dyI9BKq2W9x_5fC9N&slof=1) into different languages * **xAI **has added a new [“Reimagine” feature](https://www.threads.com/@oncescuradu/post/DXnYfdFDHYw?xmt=AQF0tmHB2dwNUUMxZ5z42Fw6XCbk63buZBX588SO47cAT4Bw7kboze87ATigYG2JyKA1vJ_H&slof=1) for videos in the Grok app * **Adobe** launched an [agentic Firefly AI Assistant](https://blog.adobe.com/en/publish/2026/04/27/firefly-ai-assistant-public-beta) that can use 60+ tools across Creative Cloud apps * **Adobe** introduced [AI-powered object rotation](https://9to5mac.com/2026/04/28/adobe-photoshop-gets-ai-object-rotation-as-lightroom-adds-new-presets-better-search-more/) in Photoshop, letting users rotate assets in 3D with realistic lighting * **CapCut** rolled out [AI Characters](https://www.threads.com/@jonahmanzano/post/DXwJQPiiWK8?xmt=AQF0Gdf85owjNuFaIIPpnS_d67qNP6u3cCauPaccLTP729HwMqRrNaP4iBxOkvWWwnGzxxFg&slof=1). You can now turn yourself into a character, add a voice and create content. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f8379e81-508e-4c74-92d9-61a7fd85d186/QR.jpeg?t=1777585704) Caption: -------------------- **Meta’s** user numbers have dropped for first time ever * **Daily active users **for its family of social apps **fell to 3.56B in Q1 2026**, down from 3.58B in Q4 * Meta says the **drop was driven by WhatsApp restrictions** in Russia and internet disruptions in Iran. * Despite the dip, Meta still **reaches over a third of the global population** daily. * Meta generated **$56.3B in revenue (+33% YoY),** showing strong monetisation despite lower usage. * Meta **plans to spend up to** **[$145B on AI in 2026](https://techcrunch.com/2026/04/29/meta-is-still-burning-money-on-ar-vr/)**, doubling last year’s $72B — and investors aren’t thrilled * Meta says its business **AI now facilitates** **[10M conversations](https://www.threads.com/@mattnavarra/post/DXwlNyxCjot?xmt=AQF0ybJ5Osx9kYeBaX9w_oc_nPt1NMVW9qFUfCCTYSjwpf6L04-BpQtQzhd9h19w9RDqH7I&slof=1)** a week * Meta’s **Reality Labs ****[lost over $4 billion](https://www.cnbc.com/2026/04/29/metas-reality-labs-lost-over-4-billion-in-first-quarter.html)** in Q1 2026 * **Mark Zuckerberg** called it a “milestone quarter” as Meta doubles down on AI growth. Meta’s daily active user count declined in Q1 2026: (https://www.socialmediatoday.com/news/metas-daily-active-user-count-declined-in-q1-2026/818904/) __________ ##### More Q1 2026 result highlights… **YouTube:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/747590eb-af54-40e2-9f62-5aac47bf7513/image.png?t=1777633129) Follow image link: (https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF02M4VYwmgUaxOYcufb5aV6lx5HjOZoKrpEtT4Sh_hBgkz6MoqcJs_6mEMNM5QXzxoi5Wi&slof=1) Caption: * **YouTube** hit [nearly $10 billion](https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF02M4VYwmgUaxOYcufb5aV6lx5HjOZoKrpEtT4Sh_hBgkz6MoqcJs_6mEMNM5QXzxoi5Wi&slof=1) in Q1 ad revenue, growing +10.7% YOY * **YouTube Premium** now has [125M+ subscribers](https://www.threads.com/@mattnavarra/post/DXwFXuxijRL?xmt=AQF06QsJ2l28gnSVLsGnlXineGCG5rLbsW_0AWV60QUNB087w0Oiv5Z5bR7hb00I0lfuSyw5&slof=1) and continues to see strong growth * **YouTube** now **generates $60B+ annually across ads and subscriptions**, making it one of the largest media businesses globally. * **YouTube TV** has **grown to 10M+ subscribers**, making it a major pay-TV platform in the US. * **YouTube** says **200M+ hours of content are watched daily** on YouTube and **10M+ channels upload Shorts** every day. __________ **LinkedIn:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/963e2406-c647-4a54-995a-aaa777ff9a3b/image.png?t=1777633432) Follow image link: (https://www.socialmediatoday.com/news/linkedin-revenue-rose-12-in-the-first-quarter/819034/) Caption: * **LinkedIn’s **revenue **[grew +12% YoY](https://www.socialmediatoday.com/news/linkedin-revenue-rose-12-in-the-first-quarter/819034/)**, powered by B2B ads and AI hiring tools. * It now claims **[1.3B members](https://www.threads.com/@mattnavarra/post/DXygV07ii80?xmt=AQF0JR_p7QHh8J7qxM3_gskUymqsyVI9ZzH6I0Phe0Y6y8yJydABAwhRjnizu5lp22S8J_rn&slof=1)**, but still refuses to share active user numbers * Content is ramping up, with **posts up 14% YoY** and more knowledge-sharing. * **Paid video is up 30% YoY **as creators and brands lean into video. __________ **Reddit:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/930e8c82-7dfd-476c-abad-deece5196069/image.png?t=1777633788) Follow image link: (https://www.threads.com/@mattnavarra/post/DXyhGzHikq0?xmt=AQF0tQNvY5IbfiWjDQl-gIiuJRAe8cQohJdUBneAY9gQvVlE-41Pv4-tDIpa6DTvyAqY4yJ-&slof=1) Caption: * **Reddit** posted a huge **[69% revenue growth](https://www.threads.com/@mattnavarra/post/DXyhGzHikq0?xmt=AQF0tQNvY5IbfiWjDQl-gIiuJRAe8cQohJdUBneAY9gQvVlE-41Pv4-tDIpa6DTvyAqY4yJ-&slof=1)** to $663M in Q1 2026. * **Reddit** now has **126.8M daily users, up 17% YoY**, and nearly 500M weekly users, up +23% YOY. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **Weird plush toy Emy** has taken over Instagram with viral stunt content. There's a new ugly little plush toy winning the internet: (http://businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4) - I explained to **[Business Insider](https://www.businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4)** how the viral account used interactive hunts, memes, and challenges to hook Gen Z… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/558c90c9-5b7b-4b0d-b0b0-b66b58a6d8d9/The_Times_Social_Media_Quote_-_Matt_Navarra__1_.jpg?t=1777634157) Follow image link: (https://www.businessinsider.com/emy-adventure-weird-plush-toy-winning-the-internet-2026-4) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- Instagram: (https://www.instagram.com/p/DXpFx34FGyD/?igsh=azFzdGd2Nmw1cG5y) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c703a138-3da2-4838-a8c3-6d7a46e00bf8/Rangel_010526.jpg?t=1777629764) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-watching-their-content-share-7453073140311625728-qVyc/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b53cd496-3f71-4cf8-874b-64ff28ec1372/Rangel_010526_2.jpg?t=1777629956) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-this-post-is-gonna-share-7453428403942248449-tvCj/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Big news events **almost always seem to bring out the engagement-hungry **conspiracy theorists**… And last weekend’s gunman at the **White House Correspondents Dinner** was no exception. Social media lit up with ‘information’ about the alleged shooter. He’s worked for [almost every US sports team](https://gizmodo.com/facebook-flooded-with-bizarre-deepfaked-photos-of-alleged-white-house-correspondents-dinner-gunman-2000751823), apparently! Busy boy. Tweet: (https://twitter.com/ellynbriggs/status/2048927358069915745?s=61) It’s primetime for conspiracy theorist video creators: (https://www.theverge.com/streaming/919291/white-house-correspondents-dinner-conspiracy-videos-false-flag) __________ **Also viral this week:** * **A viral TikTok video** with 1.4 million views shows a Walmart item price [changing in real time](https://dailydot.com/viral-walmart-tiktok-on-changing-prices-sparks-debate). But Walmart says it doesn’t change prices dynamically for individual customers, as the video claims * **A Staples employee** went viral on TikTok for [turning office supplies into content gold](https://dailydot.com/staples-employees-office-supplies-video-gets-her-viral-tiktok-fame) * **A viral TikTok trend **has creators [“speed running” through Scientology buildings](https://www.latimes.com/california/story/2026-04-28/speedrunning-church-of-scientology-tiktok-trend) in Hollywood -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands like **Skittles** are creating content [designed to be clipped](https://www.marketingbrew.com/stories/2026/04/24/marketers-making-experiences-worth-clipping) into viral short-form moments. What makes brand content worth clipping? : (https://www.marketingbrew.com/stories/2026/04/24/marketers-making-experiences-worth-clipping) __________ **More brand news and views:** * Alcohol brands like **Malibu** are [rushing onto TikTok](https://www.fastcompany.com/91533064/youre-about-to-see-a-lot-more-alcohol-on-tiktok-and-theres-a-reason) in the US after new age-gating rules made the platform viable for advertising * **Social media remains central** to advertising, but [risks are rising as moderation standards weaken](https://www.ft.com/content/15d85274-8631-4c6c-b829-b02c779bab10?shareType=nongift) **….but: Omnicom’s new tool** uses agentic AI to [tweak influencer content for brand standards](https://www.adweek.com/commerce/omnicoms-new-influencer-tool-uses-agentic-ai-to-tweak-content-for-brand-safety/) in real time * Brands like **Ralph Lauren**, **Ulta**, **Olaplex,** and **L’Oréal** are [piling onto TikTok Shop](https://www.wsj.com/business/retail/retailers-flock-to-tiktok-shop-to-find-new-shoppers-sales-growth-e869e9e3) as they chase growth * **Brands are ditching** pure TV ad spend, [switching to podcasts](https://digiday.com/media-buying/podcast-engagement-drives-brand-audio-spending-ahead-of-world-cup/) instead ahead of the World Cup. * How **Home Depot** helps advertisers reach DIY audiences on [Reddit and Pinterest](https://www.marketingdive.com/news/home-depot-helps-advertisers-reach-diy-audiences-on-reddit-and-pinterest/818253/) * **How advertisers are thinking** about [Meta’s affiliate tool rollout](https://www.marketingbrew.com/stories/2026/04/20/how-advertisers-are-thinking-about-meta-s-affiliate-tool-rollout) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Calling him ‘Scam’ Altman is accurate”“ — – **Elon Musk **[got petty](https://x.com/elonmusk/status/2048807976991850953?s=61) as the trial over the beginnings of OpenAI kicked off __________ **Also quoted this week:** _“Control your propensity to use social media to make things worse outside this courtroom”_ **- The judge **overseeing the court case Elon Musk has brought against OpenAI tells Musk, Altman, and co to [keep the drama in the courtroom](https://www.bloomberg.com/news/articles/2026-04-28/judge-lectures-musk-altman-on-trading-social-media-barbs?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NzU2NDE0NywiZXhwIjoxNzc4MTY4OTQ3LCJhcnRpY2xlSWQiOiJURTdOTThUOU5KTFkwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.G63ZfGC9Kj0pPstFWMczxr01uh9dxWqv74qoQHn9TvI) __________ _“It’s very simple: it’s not okay to steal a charity. That’s my view and moreover if the defendants are found not guilty, this case will become case law. It will become precedent and give precedent to looting every charity in America.” _ **- Elon Musk **was [typically OTT](https://www.theverge.com/ai-artificial-intelligence/920048/elon-musk-testimony-save-humanity) in court as the OpenAI trial began __________ _“There’s no artificial intelligence without actual intelligence. The knowledge has to come from somewhere, and Reddit is one of the primary sources for that sort of information that AIs crave, but also that people crave.”_ **- Reddit CEO Steve Huffman **[explains how the company sees itself](https://www.cnbc.com/2026/04/30/reddits-ceo-fuel-artificial-intelligence.html) in the AI age __________ _“28 days of hell”_ **- A Meta employee **[describes the impact](https://www.businessinsider.com/meta-employees-react-to-pending-job-cuts-layoffs-2026-4) of the company pre-announcing massive layoffs a month ahead __________ _“A government-mandated transfer of wealth from one industry to another, with no connection to the value exchanged, will not deliver a sustainable or innovative news sector.”_ **- Meta **[hits back](https://www.theguardian.com/australia-news/2026/apr/28/albanese-tech-companies-australian-media?CMP=Share_iOSApp_Other) at Australian plans to force big tech to pay to link to news publishers (yep, that dumb old chestnut) __________ _“I just saw Instagram Plus launch… the latest rip… we just hit 25M subscribers on Snapchat+, more than $1B revenue run rate. So it was probably enough to get Meta's attention that it's a good time to copy"_ **- Evan Spiegel **is never afraid to [call out](https://www.threads.com/@mattnavarra/post/DXrGld7kRAg?xmt=AQF0Z2m9kxWjlmcBVK59tgB6heaqibvt82lBnmlSkSdldcFDEiLCU8ZQNYoMjUCPngsMp65Y&slof=1) when Instagram copies Snapchat __________ _“People are massively underestimating the role that human adoption and human comfort with advances in artificial intelligence will determine its deployment. I think technology leaders think that folks will just blindly adopt new technology as it comes out."_ **- Evan Spiegel **offered a [reality check](https://www.businessinsider.com/snaps-spiegel-coming-backlash-against-ai-2026-4) on AI hype -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772124170) Caption: -------------------- **If you think running a celebrity fan page** on social media is a cakewalk, think again. Running celeb fan pages has become a 24/7 grind, with nonstop posting and monitoring…. What it's like to run a celebrity social media fan account: (https://www.bbc.co.uk/news/articles/cy41xj53v07o) __________ **Also:** * **Marketers face an urgent need** to [restructure social teams to keep up with channel scope](https://www.emarketer.com/content/marketers-face-urgent-need-restructure-social-teams-keep-up-with-channel-scope) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Vine is back** thanks to Jack Dorsey’s reboot **Divine**, which opened to the public this week. Divine brings back 500,000 archived classic Vine videos on iOS, Android. Users can post new six-second loops, build compilations, explore hashtags. The platform blocks AI content, focusing on real creators and authentic internet culture. Jack Dorsey-backed Vine reboot Divine launches to the public: (https://techcrunch.com/2026/04/29/jack-dorsey-backed-vine-reboot-divine-launches-to-public/) __________ **Also this week:** * OG social media app** Friendster** has relaunched in [stripped-back form](https://www.theregister.com/2026/04/27/friendster_rises_from_the_grave/), with no ads, no algorithm, and a real-world focus * Meet **Shapes**, the app bringing humans and AI [into the same group chats](https://techcrunch.com/2026/04/29/meet-shapes-the-app-bringing-humans-and-ai-into-the-same-group-chats/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- This is a WILD bug. Facebook users have reported a bizarre glitch that **adds Gen Z slang to their posts**. Random phrases like “That design is so cooked!” appear with no user input. Meta confirmed it’s investigating, pointing to AI caption features as the likely culprit. No official fix exists, so users must manually delete the cringe after posting. Is Facebook adding Gen Z phrases to your shared posts? You're not alone, bestie. Here's what's happening.: (https://www.zdnet.com/article/facebook-glitch-gen-z-phrases-text-shared-posts-ai/) __________ **More WTF this week:** * **A US seventh grader** reportedly [logged 13,000 YouTube views](https://gizmodo.com/kid-reportedly-consumes-13000-youtube-videos-in-three-months-during-school-hours-2000752505) between Dec 2024 and Feb 2025 on a school device * **Taylor Swift and Rihanna **deepfakes are [pushing scams on TikTok](https://www.theverge.com/ai-artificial-intelligence/920351/ai-celebrity-deepfake-ads-tiktok-copyleaks) * **Top chefs have warned **that viral cooking videos are [diverting young talent](https://www.theguardian.com/food/2026/apr/25/lure-of-being-a-social-media-chef-means-youngsters-forgoing-classic-training-michelin-star-cook-warns?CMP=Share_iOSApp_Other) from traditional culinary training * **Meta is running get-rich-quick** [ads for its AI tools](https://www.theverge.com/ai-artificial-intelligence/915970/meta-manus-ai-ads-website-slop) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- Yikes…! **Canva has apologised **after its AI tool [replaced the word ‘Palestine’ with ‘Ukraine’](https://www.theverge.com/ai-artificial-intelligence/919028/canva-magic-layers-ai-replacing-palestine) in users’ designs. Canva apologizes after its AI tool replaces ‘Palestine’ in designs: (https://www.theverge.com/ai-artificial-intelligence/919028/canva-magic-layers-ai-replacing-palestine) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6eb3de9-403f-4ace-a27e-fd7e4a23f1f7/Cbeebies.jpg?t=1777631684) Caption: **BBC CBeebies** needs a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-6/) _[Salford, UK]_ __________ **More social media jobs:** * **Change.org** is hiring a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-7/) _[Remote, Canada]_ * **Mind** is looking for a [Senior Social Media Officer](https://www.samssocialmediaclub.com/job/senior-social-media-officer/) _[London, UK]_ * **thatgamecompany** is recruiting for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-36/) _[Remote, US and Canada]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124195) Caption: -------------------- **Responsible for growing an Instagram account **right now? These are the tools you need to check out, curated by **Buffer.** 24 Free Instagram Tools to Help Grow Your Account in 2026: (https://buffer.com/resources/free-instagram-tools/) __________ **Also this week:** * **Hootsuite** analysed 60M+ social posts to understand[ how snack behaviour is shifting](https://blog.hootsuite.com/snacking-consumer-intelligence-report/) on social media -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**6 BILLION**“ — – **The number of times TikTok says** its ‘Add to Music App’ feature was [used to save tracks](https://www.threads.com/@mattnavarra/post/DXhD2JoCjFB?xmt=AQF0ojRcCHb2Zcfvd0ig6GUy_IW7s2CBx8iPAhZlvJF2QZsIgQEeL0ArR1N4jwN2u8De7jc&slof=1) in the past year __________ **More social stats:** * **SCAM NATION: **A new FTC report reveals Americans lost [$2.1 billion](https://www.cnet.com/news/social-media-scams-cost-americans-2-1-billion-in-2025/) to social media scams in 2025, up 8x since 2020 * **BIG NEWS:** The BBC is now the largest English language news publisher on YouTube with [19.7 million](https://www.threads.com/@mattnavarra/post/DXrCwrXCiDS?xmt=AQF0lUXzHbA6t7MQsgK7_6S-ytoLGiB7RfUUY82hePu6s3MuofEeVEInsAFwcErL2r3mUuM&slof=1) subscribers * **REEL DEAL:** Instagram Reels now deliver [one-third](https://www.marketingbrew.com/stories/2026/04/23/youtube-google-search-amazon-sponsored-products-ad-spend) of social ad impressions * **AD IT UP: **Google, Meta and Amazon took [two thirds of £46bn UK 2025 adspend](https://www.threads.com/@mattnavarra/post/DXv8GFTClpK?xmt=AQF0fhI4f_kQWONXkV8RUCo44ztPBHUw0fBiUKB0Qg2cP3sQDCoEXvsU55Kjly-UPGQxtvSM&slof=1) * **WATCH IT: **YouTube leads video platform reach in the US with [83% of Gen Z and 78% of Millennials](https://www.threads.com/@mattnavarra/post/DXq4oYGipIA?xmt=AQF0rGGw4tKrAb2IREaG2R3_0GSebOpeR3wz6nhMkzPFhhi5b2s5zuRKETL125X9h7Qy8hw&slof=1) using it * **WATCH TOGETHER: **[57% of US parents ](https://www.threads.com/@mattnavarra/post/DXq4pllCq7b?xmt=AQF0qBT6yGqzH9aZ4HuNdbrse0l-Gi6kJHRglsYTGwDecdoi6SYl9AFxZT689a9KENk0QG6_&slof=1)co-view YouTube with their teen(s) multiple times a week * **DOOM’S ROLE:** Doomscrolling affects [64%](https://www.threads.com/@mattnavarra/post/DXrYETRivZC?xmt=AQF0pW2IhIp2N0btrxfEXWDUMrCA08ohe9MnoeEbnE2rjjYPLhdfFxdEdyhc3RRgDoWW3iQo&slof=1) of Americans, harming focus, sleep, mental health -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [**A new Harvard study**](https://www.threads.com/@mattnavarra/post/DXwAYsPComr?xmt=AQF0BqLuUktSq1opUYGT0ebtcmVIMEeRfvt85otPn9H9NSp87wdRMlNtGi9-ZvL3ltPwWmdr&slof=1) shows rage wins on X, with angry political posts surging… Data shows anger has exploded on X, with **political posts rising from 20% to 50%** **Analysis of 3M posts from 1.4M users** confirmed outrage now dominates both content and reactions on Musk’s platform. The data also revealed **angry posts drive higher repost rates **and increase support for divisive political policies **The shift accelerated after 2016**, reinforcing X as a rage-fueled platform View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6eb3b8d-403a-4efc-8fc0-8a0315bb63b3/IMG_0199.webp?t=1777632512) Caption: __________ **Also charted this week:** * **MAPPED: **Social media use among [Europe’s youth](https://www.threads.com/@mattnavarra/post/DXv_XKFCpM6?xmt=AQF0m3LyOkteSVx24Tyqgk0nsdDj_Vfvd4hOwMMtHyv04w0HxaSXcEyX69ovu3E0lc6iTSe_&slof=1) * **TOP SUBS: **the Top 20 English language [news publishers on YouTube](https://www.threads.com/@mattnavarra/post/DXrCwrXCiDS?xmt=AQF0rpiSTqg_l9X4iE3mPhS6lE3aItUs2s4Pxbf4XSF7cO6aISBCxgy9Vw9Zl6AaWMKxXVX_&slof=1) * **THEY’VE ALL REDDIT:** Reddit’s [user growth](https://www.threads.com/@mattnavarra/post/DXyiEPdCj2V?xmt=AQF0608Nn1Xk3_-Vto5oliQMF2mOJv8cfzNlEf38ZnMYf5KqKDJzD4Ih2Eaqhm_bzxSInxBK&slof=1) * **GET BACK TO ME: **[Comment replies dominate](https://www.threads.com/@mattnavarra/post/DXrZqQoir_z?xmt=AQF0Ddyvur2XoKKqN_ffMVvgMmr235He3VwfTl8qAIU_vZeKTKfJIfkLj8TmppA7D4fNyj6H&slof=1) as creators’ top engagement tool * **REVVING:** YouTube ad revenue, [charted](https://www.threads.com/@mattnavarra/post/DXwFWgpCpkM?xmt=AQF0co3VeFbi-VapeD29nlmGCBBDx4PwBI0TfhtwVIhDc_ns8LTkm9AN6U61b3tCAX0RaNkI&slof=1) * **WINNING:** Meta’s ad revenue, [charted](https://www.threads.com/@mattnavarra/post/DXwGVINijGB?xmt=AQF0Bl6KtQoQmlsTIDOGVCgfTvmSG8-OqT4AgvE9k-7ZL8qxPQLhxI1mcFWPMOuGNzstFghO&slof=1) * **LOSING:** Quarterly losses at Meta’s Reality Labs,[ charted](https://www.threads.com/@mattnavarra/post/DXwD_iLiv0h?xmt=AQF0a5DQbwSas7qjcdy3UhBAuEecPupaZhKwbZ8L-qwBM39NKolFXRVOx6FSXtJ6wsfscemW&slof=1) * **AI WORRIES: **AI is the new [brand safety crisis](https://www.threads.com/@mattnavarra/post/DXrjhVliggn?xmt=AQF0u8u7paOamp_-Ss8-CzF8zNSjeHkjMQhk7HOhrgVK36OKHdfOqziW9BiRJWyJ4tRztG4&slof=1) in 2026 * **BOOSTED:** Brands are about to [spend more](https://www.threads.com/@mattnavarra/post/DXt3wRritXH?xmt=AQF0k1RwVqDiyIjMrHKPZVE1i5uLvCmnYnETIXD8LAMTNz07_YZbHUWLaJGFuUEfJU8hwAI&slof=1) boosting creator content than creators earn making it -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Meta just told staff it isn't ruling out further layoffs: (https://www.businessinsider.com/meta-layoffs-hr-ceo-mark-zuckerberg-address-staff-concerns-2026-4) __________ **Also spotted this week…** * **Meta joined forces** with the FBI, Dubai Police, and global agencies to smash a crypto scam network. [[Social Media Today](https://www.socialmediatoday.com/news/meta-assists-fbi-in-major-scam-center-crackdown/818902/)] * **Meta is exploring expansion** into CTV advertising, having held partner talks since early 2025. [[DigiDay $$$](https://digiday.com/future-of-tv/meta-eyes-ctv-expansion-to-fuel-its-next-wave-of-ad-growth/)] * **Meta signed a deal **with Overview Energy to beam solar power from space using satellites. [[TechCrunch](https://techcrunch.com/2026/04/27/meta-inks-deal-for-solar-power-at-night-beamed-from-space/)] * **Meta will run some servers** longer in response to memory shortage. [[Wall Street Journal $$$](https://www.wsj.com/tech/meta-will-run-some-servers-longer-in-response-to-memory-shortage-9bb75737)] * **Personal finance guru **Martin Lewis says Meta scam ads stealing his name are “worse than ever”. [[Press Gazette](https://pressgazette.co.uk/news/martin-lewis-says-meta-scam-ads-stealing-his-name-are-worse-than-ever/)] * **The EU is pushing** member countries to adopt its age-verification app to enforce social media restrictions. [[Politico](https://www.politico.eu/article/brussels-tells-eu-countries-to-use-its-age-check-app/)] * **UK Liberal Democrats** have proposed banning MPs from earning money through X. [[The Guardian](https://www.theguardian.com/politics/2026/apr/29/lib-dems-ed-davey-ban-mps-money-x-maga-threat-reform-farage-elon-musk?CMP=Share_iOSApp_Other)] * **Greece is pushing** to kill anonymous social media accounts ahead of elections. [[CNet](https://www.cnet.com/news/privacy/greece-social-media-anonymity-proposal/)] * **The Canadian province of Manitoba **could ban social media and AI chatbots for kids. [[Engadget](https://www.engadget.com/social-media/canadian-premier-wants-to-ban-social-media-and-ai-chatbots-for-kids-in-manitoba-182120933.html?src=rss)] * **Two college kids** have raised a $5.1 million pre-seed round to build an AI social network in iMessage. [[TechCrunch](https://techcrunch.com/2026/04/24/two-college-kids-raise-a-5-1-million-pre-seed-to-build-an-ai-social-network-in-imessage/)] * **Over 700 workers **at Meta contractor Covalen in Ireland face layoffs as AI expands. [[Wired $$$](https://www.wired.com/story/meta-covalen-ai-workers-layoffs/)] * **Pinterest is rewriting** its AI playbook with a hybrid approach, mixing open-source, closed, and proprietary models. [[Business Insider $$$](https://www.businessinsider.com/multimodal-generative-ai-pinterest-open-closed-source-llms-2026-4)] * **Evan Spiegel says** AI now generates over two-thirds of Snap’s new code. [[Business Insider $$$](https://www.businessinsider.com/snap-ceo-ai-companies-spend-less-engineering-2026-4)] * **Former X CEO **Linda Yaccarino still defends her old employer. [[AdWeek $$$](https://www.adweek.com/media/former-x-ceo-linda-yaccarino-xs-ads-business-is-not-falling-short/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **AI influencers are exploding on TikTok and Instagram**, letting anyone fake fame fast. Users are creating avatars to chase brand deals, sometimes altering race, age, identity to boost reach. Despite backlash, engagement, followers, and revenue keep flowing to AI personas. A.I. Is Making Influencing Even Faker: (https://www.newyorker.com/culture/the-lede/with-ai-anyone-can-be-an-influencer) __________ **Also worth a read:** * **Make way **for the [investment bank influencers](https://www.nytimes.com/2026/04/25/style/investment-bank-influencers-tiktok-wall-street.html?smid=nytcore-ios-share) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **British farmer Alex Birch** has beef with influencers… 🐄 He says he now plans to crossbreed his “cute” Highland cows to make them less photogenic… because influencers keep hugging them. People have been flocking to his Derbyshire farm, filming content and disturbing animals. “My cows don’t get any peace,” the farmer said. Officials have warned cattle are dangerous… but that viral content sure is tempting! Derbyshire farmer taking action to stop TikTokers hugging cows: (https://www.bbc.co.uk/news/articles/c0rx2v0pkqlo?app-referrer=deep-link) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that **udderly ridiculous** note, let’s wrap up this week’s Geekout. ##### My BIG mistake View image: (https://media3.giphy.com/media/v1.Y2lkPTI0NTBlYzMwaW01czh6NDg3eTgwaDllaXdtdDZ3b2p6emdxcTEyejk2cTM2MHYzeSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/4cuyucPeVWbNS/giphy.gif) [That Sucks The Office GIF] Caption: Giphy Last Friday night, I asked my fiancée Sarah a very normal, very harmless question: “Who’s your celebrity crush?” She then told me about a international DJ, and former Celebs Go Dating star, [Tom Zanetti](https://www.instagram.com/tomzanettitz/), who she’s been obsessed with for the past 20 years… …who appears to have had fun on his flight to Ibiza last night: 😂 - Instagram: (https://www.instagram.com/p/DXxCJjMhf0q/) - So, naturally, because I am basically an idiot with WiFi most of the time, I messaged him on Instagram. Just a casual DM. Nothing dramatic. Just me informing a global DJ that my fiancée has been fan-girling over him for two decades. What could possibly go wrong? To my surprise, he replied. Then he sent Sarah a video message. At this point, Sarah’s brain basically left her body. But then, after a few follow-up DMs, this happened: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/92a45e9c-0025-4e2f-91c1-781f10df882f/IMG_1332.jpg?t=1777636937) Caption: - He asked if I could help him with his socials. Fast forward a couple of days and he’d sent me his mobile number, set up a video call, and started planning a meeting with his team. Sarah’s jaw hit the floor. Then I told her he’d agreed (maybe only in jest) to DJ at our wedding in return for me helping him with a few things on his socials: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4907d114-3fd9-4118-ae60-da14cd3e27c7/IMG_1333.jpg?t=1777636832) Caption: - View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwcXNycWFueWUzOGE4emowOW9kMnZyazF3b3E1aHU3eHhmZngwZTc5bSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/3CWZcNYIrduGk/giphy.gif) [phew GIF] Caption: Giphy - So what’s the big mistake? Most people have a celebrity crush. Their partners usually feel safe knowing they are highly unlikely to ever meet them in real life. I, however, appear to have arranged for Sarah’s celebrity crush to have my number, join our wedding, DJ the party, and be worshipped by her and all her mates while I stand nearby pretending this was a smart business decision. I may come to regret ever sending that DM! P.S. Tom is about to open a new restaurant in Marbella that looks sick. [Worth checking out](https://www.instagram.com/zanettismarbella/). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-throttling-reach-post-quality-manus-meta-china

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f23e04b1-1769-4355-918f-003ef2ececac/Geekout_240426.jpg?t=1777033237) Caption: -------------------- **Become a Geekout Sponsor** Geekout is read by 30K social media pros** ** Previous sponsors: VEED, Sprout Social, TikTok **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (meta-layoffs-whatsapp-premium-social-media-news) -------------------- ## **Hello, geeks!** What’s this? Instagram has launched a new app?! Say hello to _Instants_. Meta’s latest attempt at making “authentic sharing” happen (again). Because apparently what the world really needed… was another Snapchat/BeReal clone. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/adf71cdd-ce34-4e54-ade4-920a8df72ccd/image.png?t=1777025961) Caption: - Instants is a standalone app on [iOS](https://apps.apple.com/il/app/instants-from-instagram/id6756442328) + [Android](https://play.google.com/store/apps/details?id=com.instagram.moonshot) (currently testing in Spain and Italy) The app lets you can send unedited, one-tap photos to friends… that disappear after one view or within 24 hours. No filters. No camera roll uploads. No second chances. In other words: less “curated grid”, more “accidental double chin at 11:47pm”. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c3441ea-0f8e-436a-9373-b2bff9200786/image.png?t=1777026056) Caption: - Meta’s pitch is “Real life, real quick.” The reality is another swing at recapturing private, low-pressure sharing… as public feeds get increasingly polished, performative, and filled with AI slop. And if this all feels a bit… familiar, you’re not alone. The early reactions to Instants on my [Threads post](https://www.threads.com/@mattnavarra/post/DXgipXNCvP6/more-details-about-instagrams-new-instants-app-users-must-shoot-in-app-with-no) is basically all: * “Didn’t we already have this?” * “Why is this a separate app?” * “So… Snapchat. Again.” What do you think…? Do you see yourself actually using Instants? Or is this just another app you download, try once… and forget exists by next week? __________ ##### A BIG thanks to WhatsApp 👊 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b6f613bc-3054-4acf-910b-3733b40dab35/image.png?t=1777025563) Follow image link: (https://www.arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) Caption: - A couple of weeks ago, **WhatsApp** announced a [global partnership with Arsenal F.C.](https://www.arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) As a lifelong Gunners fan, I dropped a cheeky line in Geekout when i mentioned the news a couple of weeks ago: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3edd9832-da1f-4975-a6c2-a55c4f52ac3b/Screenshot_2026-04-24_at_10.56.46.png?t=1777024763) Follow image link: (https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions) Caption: - I didn’t expect anyone at Meta to _actually_ spot it! Then this landed in my inbox last week. WTF 😮 👇 [pinch to zoom in] - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fa8017bd-06d1-4e66-802b-5b329e980e29/Screenshot_2026-04-24_at_11.00.35.png?t=1777024865) Caption: - Not only that—WhatsApp invited me for a private tour of the Emirates Stadium. Genuinely blew my mind. And with the title race going down to the wire—Arsenal level on points with Man City at the top of the table… …This Fulham match is going to be massive. Safe to say… I’m very excited to be going. Huge thanks to WhatsApp 🙌 __________ ##### ==2 cool things…== 🔥 [The BIG 2026 LinkedIn study:](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) What’s _actually_ working on LinkedIn right now… And what isn’t! — Insights from 673K posts, 63K accounts.* - ✨ [The smart tool I quietly use ](https://www.gohighlevel.com/mattnavarra)to stop brand collabs slipping through the cracks.* *Sponsored Message -------------------- ###### SPONSORED ▶︎ TOP MARKETING TOOL #### The Real Reason Your Leads Aren’t Converting… It’s _Not_ Your Content! 😳 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84081c25-8261-4473-837c-380029519e56/image.png?t=1776950966) Follow image link: (https://www.gohighlevel.com/mattnavarra) Caption: - Let's be honest. If you run social, it’s a probably a disaster zone! 📩 **DMs** **stacking up** by the hour 📧** Brand enquiries** **buried** 3 pages deep 💬** Follow-ups you ****_swore_** you'd send yesterday By the time you finally reply? That client, collab, or customer has already moved on. Not because your content flopped. Because you were too slow. **HighLevel fixes that👇** * **⚡ Instant replies to new enquiries **→ so no one beats you to it (even when you’re offline) * 🔁** Automated follow-ups **→ so nothing gets forgotten or left hanging * 📲** All your DMs, emails, and leads in one place **→ so you don’t have to chase messages across 5 tabs * 📊** See which conversations turn into revenue **→ so you know what’s working (and what’s not) No more missed messages. No more “I’ll reply later” turning into lost revenue. No more leads slipping through the cracks. Just faster responses… and more deals actually closing. I’ve teamed up with **HighLevel** to hook Geekout readers up with an extended **30-day FREE trial** (usually only 14 days). 👉 [**Grab Your 30-Day Free Trial**](https://www.gohighlevel.com/mattnavarra)**… **It will save you time, stress, and money! 🔓 Unlock Highlevel (https://www.gohighlevel.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram tests a new 'Instants' app for sharing disappearing photos: (https://www.androidpolice.com/instagram-launches-snapchat-like-android-app/) 2. **Meta to cut 10% of its workforce** as AI spending grows to $135B [[COST-CUTTING](https://www.bbc.co.uk/news/articles/crm1y89vek8o)] 3. **X makes it 1,900% more expensive** to post links via the API [[EXTORTING](https://www.theverge.com/tech/916178/x-link-post-api-expensive-techmeme)] 4. **Meta now tracks workers' mouse movements**, keystrokes to train AI [[HARVESTING](https://archive.is/19wCL)] 5. **WhatsApp is testing a Snapchat+ style **Premium paid plan [[MONETISING](https://techcrunch.com/2026/04/20/whatsapp-is-testing-a-premium-subscription-put-it-is-mainly-cosmetic/)] -------------------- ###### SPONSORED ▶︎ FREE LINKEDIN STUDY #### 673K posts. 63K accounts — What’s _actually_ working on LinkedIn right now 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/325fe994-dd2f-4ab5-b830-741d10a70e84/matt_navarra_newsletter_LinkedIn_study.jpg?t=1776949357) Follow image link: (https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) Caption: - **Metricool’s** BIG 2026 LinkedIn Study just dropped…! Backed by data from **673,658 LinkedIn posts** across **63,108 accounts.**  And what’s driving results on LinkedIn __isn’t__ what most marketers expect. [Metricool’s 2026 LinkedIn Study](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) breaks down what’s _really_ driving performance. And where marketers should focus next. **Here’s a SNEAK PEEK of the Study’s Insights: **👀 * 📈** LinkedIn engagement is up 14% — **Driven by clicks and “invisible interactions,” not just likes * 💬 **Personal profiles lead conversations — **63% higher engagement and 238% more comments than company pages * **❓Asking questions boosts commenting… a lot! — **Posts that include a question get 77% more comments * 📣** Carousels are underused but overperforming — **Carousels get 17x more interactions vs. images, yet images are still posted 6x more than carousels * ⏱️ **Content on LinkedIn has a short lifespan** — 50% of Impressions happen in the first 48 hours The big takeaway? The metrics most marketers track __aren’t__ the ones driving results. * ✨ **Which performs best:** Company Page or Personal Profile? * ✨** Do links** _actually_ tank your reach? * ✨** When should you hit publish** to maximise post reach? Answers to ALL these questions, and more, are in this free report Backed by the latest LinkedIn data. Actually useful! 👉 **[Grab the BIG 2026 LinkedIn Study](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1)** 📊 Reveal LinkedIn Insights (https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **You’d have to really LOVE WhatsApp to buy the Premium version ** WhatsApp is testing a premium subscription, but it is mainly cosmetic: (https://techcrunch.com/2026/04/20/whatsapp-is-testing-a-premium-subscription-put-it-is-mainly-cosmetic/) Hot on the heels of the paid subscription for Instagram we saw [a few weeks ago](https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island), Meta is back at it - this time testing a premium version of WhatsApp. As with Instagram, this subscription is very much a consumer-focused offering. You’d have to be really enthusiastic about WhatsApp to want to pay for features like pinned chats, custom lists, and new chat themes, even if the pricing spotted so far falls around the pocket-money €2.49 mark. The move to try direct consumer monetisation of its most popular apps comes at a difficult time for Meta. After Reuters reported this week the company was planning to lay off 10% of the workforce (around 8,000 people!), it was forced to admit to employees that yes, it was true… but the layoffs won’t be happening just yet. In the meantime, employees get a few weeks of looming dread that they might lose their jobs, coupled with their computer activity being recorded to train AI… which might well eventually replace some of the people who aren’t laid off. The layoffs come, Meta has suggested, because of the amount of money the company is spending on AI. It needs to save cash elsewhere, and hey, people are expensive! AI is transforming software development, speeding up work massively and requiring smaller teams. Meta is no exception to this. But there are risks. Meta is a company that has always traded on bringing humans closer together. It’s also a company that has been ruthlessly guided by data and a thirst for profit. For the most part it has made the right trade-offs and corrected course when it needs to, letting it balance these two sides of its identity. But if Meta increasingly leans on AI, that balance could be harder to keep, with employees less connected to the product they’re responsible for, and the users they rely on. In this rapidly changing landscape, where shareholders, and the competition, demand ever increasing AI usage in building apps, Mark Zuckerberg will have to hope he can keep Meta a human enough company that users still love its apps enough to spend €2.99 a month on a few bells and whistles for WhatsApp. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2908ef89-116a-4f12-bcc1-3d4a4c48618b/image.png?t=1777026992) Follow image link: (https://about.fb.com/news/2026/04/meta-account/) Caption: Image: Meta * **Meta** is introducing a new [centralised Meta Account](https://about.fb.com/news/2026/04/meta-account/) to simplify access across Facebook, Instagram, Threads, and WhatsApp, replacing Accounts Centre * **Meta** is going to let parents [view](https://techcrunch.com/2026/04/23/meta-will-now-allow-parents-to-see-the-topics-their-child-discussed-with-meta-ai/) the topics their teens are discussing with its AI assistant * **Meta** Quest now has a [DIRECTV app](https://www.androidcentral.com/gaming/vr-games/directv-now-available-on-meta-quest), bringing live TV to VR for the first time * **Meta** faces a new lawsuit accusing it of [allowing scam ads](https://www.engadget.com/social-media/meta-has-misled-users-about-scam-ads-on-facebook-and-instagram-lawsuit-says-193220235.html) on Facebook and Instagram * A **Meta** contractor in Kenya has laid off 1,000+ workers after it [lost its contract](https://www.theguardian.com/technology/2026/apr/17/kenyan-outsourcing-company-for-meta-sacks-workers?CMP=Share_iOSApp_Other) following the recent scandal over staff watching smart glasses videos * **Messenger** is testing a [‘Moments’ feature](https://www.threads.com/@oncescuradu/post/DXUQQxYjM_A?xmt=AQF0uoRcQ4GBW80YAtvSFag2rdkpMiRBmbaQfhXDMbDlprpl1Dwd-dxyZToa8CfXM4XCGks&slof=1) on Android **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bab4972e-118a-49ac-8da4-5566341651b6/Screenshot_2026-04-24_at_11.50.26.png?t=1777027843) Follow image link: (https://www.threads.com/@mattnavarra/post/DXNG3gAikgP/instagram-adds-new-font-tools-color-control-and-project-recovery-to-edits-whats/) Caption: Image: Instagram * **Instagram Edits** has [introduced improved captions](https://www.threads.com/@mattnavarra/post/DXNG3gAikgP/instagram-adds-new-font-tools-color-control-and-project-recovery-to-edits-whats/), enhanced effects customisation, and smarter memory tools * **Instagram** has updated [profile banners](https://www.threads.com/@theahmedghanem/post/DXZIFUeDUjc?xmt=AQF0T1gkon_MFWIl4R01E5ZVGTRAzR2AqiKCuY3m4RnlrORAuUQ13erpq0xVhK1ERJXV5YfN&slof=1) with a new design that makes them more visible, along with an option to add a new one directly from the profile * **Instagram** has again hinted at future [paid premium](https://www.socialmediatoday.com/news/meta-previews-updates-for-its-edits-app/818024/) **Edits** tiers as rising AI costs push monetisation strategy (as first raised during my [interview](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) recently) * **Instagram** has added a new way to [start a Blend](https://www.threads.com/@theahmedghanem/post/DXZGwGmjTms?xmt=AQF0xnpVlbqsSJZeyiLuRq1Up16dV47vgyuUNuEsepO-UO4wvrv06WwWEO3Pt9GvsaQWZfxS&slof=1) or share a post directly from suggested posts within a shared message * Future **Instagram Edits** features in [development](https://about.fb.com/news/2026/04/one-year-of-edits-built-for-and-with-creators/) include bilingual captions, advanced editing tools, personalised quick setups, pinned tools, and [more complex templates](https://www.socialmediatoday.com/news/meta-previews-updates-for-its-edits-app/818024/) * **Instagram**’s API now supports Paid Partnership labels and [additional metrics](https://developers.facebook.com/blog/post/2026/04/22/instagram-api-updates-for-partnerships-metrics-collaboratio) to show up in third-party apps, like reposts, saves, and shares * **Instagram** is testing an [Auto Translate](https://www.threads.com/@theahmedghanem/post/DXgUQXbjA_u?xmt=AQF041NYNeh5uJvQa1f1k42JRzvPv6KMtg94Le4s7uuJ47s0gQNSH3RPB9Jj8bUjgyoF3dg&slof=1) feature for Broadcast Channels * **Instagram** could add a built-in [voice-over feature](https://www.threads.com/@oncescuradu/post/DXVIC7dDLF6?xmt=AQF0arek09S3465f8UPI6GIbBdOxB17IwChlXXLIRKm1j3zqVSCZVbnw6mmyNAXHOq1XtUo&slof=1) for stories, Adam Mosseri says **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4dce7fa-f98a-472a-acbc-9cb441ccefbb/image.png?t=1777027902) Follow image link: (https://techcrunch.com/2026/04/22/threads-is-adding-live-chats-to-boost-real-time-engagement/) Caption: Image: Meta * **Threads** is ramping up efforts to kill of Elon Musk’s X by introducing ‘[live chats](https://techcrunch.com/2026/04/22/threads-is-adding-live-chats-to-boost-real-time-engagement/),’ a new feature for real-time, event-focused conversations * **Threads** now lets you create a shareable [views count card](https://www.threads.com/@mattnavarra/post/DXXm3Y_inC4?xmt=AQF0IlzYI1L0kZjoNIJPUfJhgF7_VP6OrhDctAiykgElW_jyhnV6SoVjJ0m5tJQ4p4wGEctq&slof=1)… … And **Threads** now lets you [show off your total post views](https://www.threads.com/@mattnavarra/post/DXXnNN5ipew?xmt=AQF09AP_P0iYK2VUae6DKyXfgf_hiRTV4k2_-kVTKB-NNg) from the past 30 days—right on your profile * **Threads** now lets you more easily [quote-post](https://www.threads.com/@threads/post/DXZYifLAMb4?xmt=AQF0GQNBU7qM17fsRpFoyH1LS2DMU5DzbM2Lb92D6iAovLKfefT7_cw2FChtRnFocl7w5JwD&slof=1) one of your old posts to add more thoughts on the same topic * **WhatsApp** has added prepaid phone recharges in India as its [payments usage still lags](https://techcrunch.com/2026/04/23/whatsapp-adds-prepaid-phone-recharges-in-india-as-its-payments-usage-still-lags/) * **WhatsApp** is working on making it easier for users to [stop receiving messages from businesses](https://wabetainfo.com/whatsapp-beta-for-android-2-26-16-1-whats-new/) * **WhatsApp** is rolling out a feature that lets users [quickly create and copy stickers from images](https://wabetainfo.com/whatsapp-beta-for-android-2-26-16-7-whats-new/) * **WhatsApp** is working on [notification bubbles](https://www.threads.com/@wabetainfo/post/DXfsUKeiMu3?xmt=AQF03fvuapx7IFr8VyclBvnjs7wfHjOoxo2Ixyk9uiz7RSomXZS4LtcD5x73Cj4MzZOVgRmS&slof=1) to improve how conversations appear on Android **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db1e7db9-989a-461f-9b85-0f8fa3d6887f/image.png?t=1777028512) Follow image link: (https://x.com/nikitabier/status/2046776546858532993?s=61) Caption: Credit: @nikitabier on X * **Elon Musk** [ignored](https://www.nytimes.com/2026/04/20/world/europe/elon-musk-ignores-french-summons.html?smid=nytcore-ios-share) a summons for questioning by French authorities over alleged child abuse images, holocaust denial, and more on **X** ….and the **US DoJ** has [refused](https://www.wsj.com/business/justice-department-rebuffs-french-on-x-probe-musk-interview-2b8eb080?mod=rss_Technology) to help France, calling the probe “politically charged” * **X** rolled out a ‘[Snooze Topics](https://x.com/nikitabier/status/2046776546858532993?s=61)’, option letting you mute unwanted content in your For You feed …you can also [Snooze videos](https://www.threads.com/@oncescuradu/post/DXarE5-DCUr?xmt=AQF0VHqwdDOn76riARwywLJysSG2gaPavNpy9USBSOpNup1KrqjZ5usWNhBixX_ZrzS4tKbx&slof=1) * **X** [pushed back](https://www.threads.com/@theahmedghanem/post/DXgWyLRDN3g?xmt=AQF0pa47pSsJe0k2X4Fb4VcDr_LnkSHi2jX9KCBn_P6EV8dfCjEw5WSnywVFD7vprfmRQU0&slof=1) the launch of the X Chat app again, this time to 27 April. Believe it when we see it? **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84c753d9-5eb6-4746-b3e3-1e411d597ee5/image.png?t=1777028826) Follow image link: (https://www.tubefilter.com/2026/04/22/visa-creator-debit-card-tiktok-live-uk/) Caption: Credit: TikTok * **US lawmakers** have written an open letter to **TikTok US** CEO Adam Presser urging the platform to enforce [stricter age verification measures](https://www.theverge.com/tech/916645/us-lawmakers-call-on-tiktok-to-add-age-verification) * **TikTok** now lets you post content [exclusively](https://www.threads.com/@jonahmanzano/post/DXZkLPKCdSp?xmt=AQF0Tp6QdavqYbNaapI7vOtT-OW35STFvxGGrm6kgwOn3laPy2lG3WKFv0vuSDVTF2cbzcES&slof=1) to your Friends circle * **TikTok**’s [child skincare boom](https://www.theguardian.com/technology/2026/apr/22/tiktok-child-skincare-influencers?CMP=Share_iOSApp_Other) is facing regulatory scrutiny, but it’s in a legal grey area * **TikTok** UK and **Visa** have launched a ‘[Creator Card](https://www.tubefilter.com/2026/04/22/visa-creator-debit-card-tiktok-live-uk/)’ for influencers to have quicker access to earnings from TikTok LIVE gifts, brand partnerships, and payouts. * **YouTube** expanded its [parental control tools](https://www.socialmediatoday.com/news/youtube-adds-enhanced-parental-controls-offers-tips-to-families/818020/) as screen time concerns surge, including time limits for Shorts * **YouTube** is now [muting](https://www.engadget.com/entertainment/youtube/youtube-is-muting-push-notifications-from-channels-you-dont-watch-205119228.html) push notifications from channels you haven’t watched in a month 🙌 * **YouTube** added [Voice Boost](https://www.threads.com/@neal_mohan/post/DXfcLbvkVoj?xmt=AQF0XNu7mMAqBlFnd2-4RW0e0JpU7nSp1E5Wep3jkSakCTm5JOtgrdYVsthI9UV8r31BY3lY&slof=1) for clearer dialogue in videos you watch, and ‘experience points’ to help channels identify active community members * **YouTube** confirmed that election ads are [exempt](https://searchengineland.com/youtube-discover-political-ad-rules-updated-474875) from placement rules, but they still must follow full Google Ads policies and pass verification * **YouTube** signed **SiriusXM** as exclusive US [audio ad partner](https://variety.com/2026/digital/news/youtube-siriusxm-audio-advertising-us-exclusive-1236727709/?utm_id=97760_v0_s00_e0_tv4), launching fall 2026. * **YouTube TV**’s [fully customisable multiview](https://www.androidauthority.com/youtube-tv-customizable-multiview-rollout-3660196/) has finally started rolling out **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fed5e085-579b-434f-972d-b0babc83930c/image.png?t=1777028976) Caption: Image: Snap * **SnapChat’s** Snap Map has a new [Place Loyalty](https://www.socialmediatoday.com/news/snapchat-launches-loyalty-badges-for-snap-map-locations/818274/) feature, a bit like old-school Foursquare mayorships * **Mastodon** says its flagship server was [hit by a DDoS attack](https://techcrunch.com/2026/04/20/mastodon-says-its-flagship-server-was-hit-by-a-ddos-attack/). This follows a similar attack on Bluesky last week * **Telegram** is being investigated in the UK over [child abuse content concerns](https://www.reuters.com/world/uk/uk-regulator-investigates-telegram-over-child-sexual-abuse-concerns-2026-04-21/) * **Telegram** will now keep inactive accounts alive for [two years](https://www.threads.com/@theahmedghanem/post/DXZIoz4jfF_?xmt=AQF0MUqkRWJ5GIT5YKtMYtD6AL5p1Y7KnIukivKKeeC5jZ4SLqG7BAozLZjWCb4Dz6HuxRQ&slof=1) instead of one * **Telegram** now lets you [customise](https://www.threads.com/@theahmedghanem/post/DXgTHBVjK7S?xmt=AQF0ufGfzIHwLmJsDrfCBJW2cO0SYpnKdqs60Sxx1GamXvoEXiQlUBH656iVUE1hY7ndibq3&slof=1) the app’s share sheet * **Bluesky** [upgraded its image quality](https://www.theverge.com/tech/917211/bluesky-posts-can-now-have-higher-quality-images) with increased file size limits and sharper resolution. * **Beehiiv**, which powers this newsletter, has rolled out [new creator tools](https://techcrunch.com/2026/04/23/beehiiv-rolls-out-new-creator-tools-including-webinars-and-customizable-paywalls/), including webinars and customisable paywalls -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **X** has introduced Grok AI-powered [Custom Timelines](https://x.com/nikitabier/status/2046736181002645520?s=61) Users can follow and pin feeds across 75 different topics. Grok AI powers the personalized feeds based on user interests and engagement. The feature replaces Communities, which will be discontinued on May 6 due to low usage. Custom Timelines will roll out first to X Premium subscribers on iOS, with Android coming soon. X introduces topic-based Custom Timelines: (https://www.socialmediatoday.com/news/x-introduces-topic-based-custom-timelines/818273/) __________ ##### Also spotted this week… * **TikTok** is experimenting with an [AI “Remix” tool](https://www.cnet.com/tech/services-and-software/tiktoks-ai-remix-setting-is-for-an-experimental-meme-maker-inspired-by-your-videos/) that transforms posts into shareable memes. But creators are worried because it has to be manually turned off on a post-by-post basis * **YouTube** is expanding its AI [deepfake detection tool](https://www.socialmediatoday.com/news/youtube-expands-access-to-ai-likeness-detection-tools/818141/) widely to creators, celebrities, and Hollywood stars * **WhatsApp** is working on the ability generate private [summaries of your unread chats](https://wabetainfo.com/whatsapp-is-testing-private-summaries-of-multiple-unread-chats/) * **Instagram** has added its AI-powered [search shortcut](https://www.threads.com/@lindseygamble_/post/DXUOjXCFtr5?xmt=AQF0Ki2jMhLgyhxXljXE7C2pUTMH7lXKzjVrVicpGkQLC9P-27txCiBzMHWFLFtaC41XlHE&slof=1) to the end of captions * **Meta** expanded its [AI business assistant](https://www.facebook.com/business/news/meta-ai-business-assistant-expands-globally-with-more-languages?wtsid=rdr_0kyRvmyyKkF1qf1tM&_rdr) globally * **Facebook** is using AI to [improve search results](https://engineering.fb.com/2026/04/21/ml-applications/modernizing-the-facebook-groups-search-to-unlock-the-power-of-community-knowledge/) in Groups * **LinkedIn**'s new Crosscheck feature lets premium subscribers [test competing AI models](https://www.engadget.com/ai/linkedins-crosscheck-feature-lets-premium-subscribers-test-ai-models-for-free-183949210.html) for free * **xAI **introduced new APIs, pricing updates, and tools to [expand use cases](https://www.socialmediatoday.com/news/the-latest-xai-updates-highlight-major-development-push/817901/) and revenue * **xAI**’s Grok now has a [Threads account](https://www.threads.com/@grok) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **The Times** about **UK Green Party leader Zack Polansk**i met with **NYC Mayor Zohran Mamdani’s** social team to replicate his viral TikTok campaign success. Zack Polanski takes a leaf out of Zohran Mamdani’s book: (https://archive.is/1b91m) I explained how winning attention now requires [TikTok-first storytelling](https://archive.is/1b91m), not traditional political messaging… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f7c624c-4529-42ef-901b-21fd79dd9f6a/The_Times_Social_Media_Quote_-_Matt_Navarra.jpg?t=1777022249) Follow image link: (https://archive.is/1b91m) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Tim Cook announced** this week he will be standing down as Apple CEO later in the year, to be replaced by John Ternus. Cue the memes… Tweet: (https://twitter.com/aaronp613/status/2046338786666459546?s=61) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba45097a-2972-4687-a067-ce82639d8ef6/Kolchak1.jpg?t=1776983602) Follow image link: (https://www.threads.com/@kolchak/post/DXXg013Gnb5?xmt=AQF0STY7zSC64zKfCHiVZp79ZggGNxofcMA2GXvDFLngp0VBJkEWv_GYe-EmtTi7-kGUm-0N&slof=1) Caption: __________ Remember when Trump called Tim Cook “Tim Apple”? Tweet: (https://twitter.com/morningbrew/status/2046351340918448167?s=61) Want more Tim Cook memes…? Head to [Business Insider](https://www.businessinsider.com/tim-cook-memes-jokes-stepping-down-apple-ceo-2026-4). ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Over on Threads**, everyone was talking about paper planes. I first noticed after the platform’s official account published this. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f734954-54d8-4187-b08b-a2bb4cc869a5/Plane.jpg?t=1777027432) Caption: - This was in response to other users sharing this little tidbit and it [taking off like crazy](https://www.threads.com/@michaelajadeco/post/DXPkkLHjJ7a?xmt=AQF042lui7uN6IfZBkpw8tKilEhoIkT7ALxyOM592MXfu-rvwKvKhnOjNJ3YaCIInlAQ2U77&slof=1) (or like a paper plane). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a2f78517-3b5a-4385-ae34-9f67cc103b9b/threadster_0zfnbkuq-ezgif.com-optimize.gif?t=1777029569) Caption: - I have no idea whether this was a real thing or not, but a long press has only ever opened the share sheet for me. Either way, it turned into a meme for no apparent reason, helped by Threads’ own algorithm. Users’ feeds were filled with [paper planes chat](https://www.threads.com/@stalman/post/DXRSIvBEW67?xmt=AQF0oCwECBAA9ebxHSmWc3YrquWr_v8G7j2zbMun5Dy3iV4ULL47Yun4m7XRtmguMphJ7gw&slof=1) for about a day. Sometimes the dumbest things go viral and no-one can really figure out why 🤷‍♂️ __________ ##### **Tinder Swindlers** **A viral video this week claimed** to reveal how scammers bypass Tinder’s Face Check using one real image. 😬 Tinder says it is tightening checks with stricter photo consistency and review systems. Tinder responds to viral video about tricking facial scan: (https://mashable.com/article/tinder-responds-to-viral-video-about-tricking-face-check) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **RIP unhinged brands?** What goes up must come down… **Duolingo** is scaling back its “unhinged” TikTok marketing after reach has declined. The brand is now shifting toward a more balanced, less shock-driven tone. Duolingo dials back its 'unhinged' marketing: (https://www.businessinsider.com/duolingo-resets-unhinged-marketing-tiktok-strategy-2026-4) __________ **More brand news and views:** * **Warner Bros.** says creator content [beats traditional ads](https://www.threads.com/@mattnavarra/post/DXWdlFjiqcO?xmt=AQF0lsIdvFOb6mvydyeZL7q9Jo21ggVp_BZXjT8IdBngZX7czeii1cq2_sl0qn4PpkOtV-Hx&slof=1) 3:1 in performance * **Marketers say** brands [can’t control culture](https://www.adweek.com/social-marketing/brands-cant-guide-culture-creators-and-marketers-on-ditching-skin-deep-allyship/)—communities and creators do. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"This company has become obsessed with AI”“ — – **A Meta employee **[speaking to the BBC](https://www.bbc.co.uk/news/articles/crm1y89vek8o) as layoffs loom while the company goes big on AI and tracking workers’ computer usage __________ **Also quoted this week:** _“I know this is unwelcome news and confirming this puts everyone in an uneasy state, but we feel this is the best path forward, given the circumstances. We’re doing this as part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.”_ **- Meta’s Chief People Officer, Janelle Gale** [explains to employees](https://www.bloomberg.com/news/articles/2026-04-23/meta-tells-staff-it-will-cut-10-of-jobs-in-push-for-efficiency) why thousands of them are about to be laid off. Employment in Silicon Valley is a precarious thing these days as big tech chases AI supremacy. __________ _“It is absolutely galling for social media giants to say their platforms are not addictive. Parents, experts, whistleblowers, even users, are all aware of the dangers posed by social media. The platforms are the only ones still in denial, spouting claims which have zero credibility.”_ **- Liberal Democrat MP Caroline Voaden **[reacts](https://www.theguardian.com/media/2026/apr/21/social-media-executives-deny-addictive-children-roblox-tiktok-meta?CMP=Share_iOSApp_Other) after Meta, Roblox, and TikTok told her their platforms are not addictive. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Bond** is a new social media platform that wants to **use AI to help you kick your doomscrolling habit.** Users upload “memories,” which train AI to suggest real-world activities and experiences. The app removes feeds and ads, focusing on private archives and discovery. Future plans include users licensing their data for AI training or commerce integrations. [TechCrunch takes a closer look](https://techcrunch.com/2026/04/21/bond-social-media-platform-ai-memories-kick-doomscrolling-habit/)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d48f7bc3-7b40-4ffe-89b1-0b7cbc487d8d/Bond.jpg?t=1776944380) Follow image link: (https://techcrunch.com/2026/04/21/bond-social-media-platform-ai-memories-kick-doomscrolling-habit/) Caption: __________ **Also this week:** * **SaySo **is a new short-form video app that aims to [restore users’ trust in news](https://techcrunch.com/2026/04/17/sayso-is-a-new-short-form-video-app-that-aims-to-restore-users-trust-in-news/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Frequent social media use** has been linked to weaker reading and vocabulary in teens in a new study. Regular social media use could affect child development: (https://www.futurity.org/social-media-child-development-3329452/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Hundreds of AI-generated pro-Trump influencers** are [flooding TikTok, Instagram, Facebook](https://www.nytimes.com/2026/04/17/business/media/artificial-intelligence-trump-social-media.html?smid=nytcore-ios-share) before the US midterm elections. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07b367d5-c633-4379-ab30-2a7a60fa1f47/Fake_trumpists.jpg?t=1777025416) Follow image link: (https://www.nytimes.com/2026/04/17/business/media/artificial-intelligence-trump-social-media.html?smid=nytcore-ios-share) Caption: __________ **More WTF this week:** * **X has been accused** of [throttling TBPN clips](https://www.semafor.com/newsletter/04/22/2026/ai-tokens-may-be-starting-to-rival-labor-costs-for-companies?utm_source=nowshare&utm_medium=technology&utm_campaign=flagshipnumbered4#f) after the tech podcast was acquired by xAI rival OpenAI * **A hacker avoided jail** after accessing US government data and [posting it on Instagram](https://arstechnica.com/tech-policy/2026/04/man-with-ihackedthegovernment-instagram-account-tells-judge-i-made-a-mistake/) * **AI safety groups** are [recruiting influencers](https://www.washingtonpost.com/technology/2026/04/18/ai-doom-influencers-safety/) to warn AI could threaten humanity -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Did Instagram make you think **there was something wrong with your eyes this week? A bug turned some users’ HDR photos black and white after they were uploaded, but it’s been fixed now and full colour is restored. Instagram says a bug turned your photos black and white: (https://www.engadget.com/apps/instagram-says-a-bug-turned-your-photos-black-and-white-061802389.html) __________ **More fails spotted:** * **YouTube is losing track** of where to start videos after you're done watching ads, thanks to [a bug with preroll ads](https://www.androidauthority.com/youtube-ad-skip-ahead-glitch-3659870/) * **X rushed out a fix **after its Android app [failed to open links and notifications](https://9to5google.com/2026/04/22/x-android-twitter-app-broken/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ef3f4a8-d59a-4584-91fe-47394ddad18d/Zoom_logo.png?t=1776982505) Caption: **Zoom** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-32/) _[Remote, Worldwide]_ __________ **More social media jobs:** * **Greenpeace** needs a [Social Media Specialis](https://www.samssocialmediaclub.com/job/social-media-strategist/)t _[Hybrid, London, UK]_ * **E.ON** is recruiting a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-6/) _[Nottingham/Solihull, UK]_ * **Bitly** is looking for a [Social Media and Community Manager](https://www.samssocialmediaclub.com/job/social-media-and-community-manager/) _[Remote, USA]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **X is killing off its Communities feature.** Apparently they were barely used… except by spammers. X is shutting down Communities because of low usage and lots of spam: (https://techcrunch.com/2026/04/23/x-is-shutting-down-communities-because-of-low-usage-and-lots-of-spam/) __________ **Also this week:** * **WhatsApp will no longer** let users [create new avatars](https://www.threads.com/@oncescuradu/post/DXcDdzfDCxk?xmt=AQF0TolptJnpOqlmrrN2ZkrvqXyCwqdVvAW5GfCsbSIiZo-XkykuBVe3nonV1H17NtVyf5H1&slof=1), but your existing avatar stickers will still be available to use. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$117 BILLION**“ — – **The value of the social ads market**, which has [surged 32%](https://www.searchenginejournal.com/search-ad-growth-slows-as-social-video-gain-faster/572179/), fuelled by creators and commerce integrations, as search ad growth slowed __________ **More social stats:** * **BIG AI BUCKS: **Meta has disclosed it paid Broadcom [$2.3 billion](https://www.theinformation.com/briefings/meta-paid-broadcom-2-3-billion-2025) in 2025 to design custom AI chips * **SO MANY EDITS: **Instagram Edits shipped [130+](https://www.threads.com/@mattnavarra/post/DXchW9risdt?xmt=AQF0vLF1ohAxGqRRqa6h4mhZr4eNNN0VS_khaWK7EhHO_Q0R2nCXIsNcMUhwfPXEX04vKp_G&slof=1) new features in its first year 🤯 * **SPAM CENTRAL: **X’s Head of Product Nikita Bier says the soon-to-be-dead Communities feature drove under 0.4% of usage but [80% of spam reports](https://www.threads.com/@mattnavarra/post/DXewdyuitD3?xmt=AQF0o7pintSFEkZhdKa9XWv_kbo8HrX0hhdBkbN8JfXhDlFIFc4noaINF9NNIBiGRfwpuYCV&slof=1) on the platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [YouTube crushes rivals](https://www.threads.com/@mattnavarra/post/DXbnlEFCl1Q?xmt=AQF0fyOAiTSHWMuSThyhS4eF5eOtwABhmkEUbLKY_26fR3XTJaQLsshx7nRGua7pGMjgpfXv&slof=1) as US kids’ top creator platform across every demographic. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/79afdcdc-450e-4a14-961c-fb914fce8351/IMG_0131.jpeg?t=1777025836) Follow image link: (https://www.threads.com/@mattnavarra/post/DXbnlEFCl1Q?xmt=AQF0fyOAiTSHWMuSThyhS4eF5eOtwABhmkEUbLKY_26fR3XTJaQLsshx7nRGua7pGMjgpfXv&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Former MrBeast exec sues over ‘years’ of alleged harassment: (https://www.theverge.com/tech/916903/mrbeast-sexual-harassment-lawsuit) __________ **Also spotted this week…** * **Meta, TikTok, and Roblox executives** told UK MPs their platforms are not “addictive by nature.” [[The Guardian](https://www.theguardian.com/media/2026/apr/21/social-media-executives-deny-addictive-children-roblox-tiktok-meta?CMP=Share_iOSApp_Other)] * **Mobile phones will be banned** in schools in England under new plans. [[The Guardian](https://www.theguardian.com/politics/2026/apr/20/mobile-phones-statutory-ban-schools-england-bill-amendment?CMP=Share_iOSApp_Other)] * **Turkey has passed a law** to restrict social media access for under-15s. [[AP](https://apnews.com/article/turkey-social-media-children-restrictions-law-d88963a7446a12cf4963b73d455b5ef7)] * **Norway plans to ban** social media use by children under 16. [[Reuters $$$](https://www.reuters.com/world/europe/norway-government-plans-social-media-ban-children-under-16-2026-04-24/)] * **TikTok US has gained** security infrastructure certification confirming its systems meet global information security standards. [[Social Media Today](https://www.socialmediatoday.com/news/tiktoks-us-joint-venture-gains-security-infrastructure-certification/817903/)] * **TikTok has selected Sienna Spiro **as the first British artist in its “Behind the Breakthrough” campaign. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktoks-goes-behind-the-breakthrough-with-sienna-spiro?lang=en)] * **TikTok partnered with Noah Kahan** for an intimate NYC fan event tied to his album The Great Divide. [[TikTok Newsroom](https://newsroom.tiktok.com/noah-kahan-great-divide-tiktok-fan-experience?lang=en)] **New features and tests:** * **Instagram is testing** a new splash screen for Reels shared with other users via a link. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DXZUFwVjPB-?xmt=AQF02Y7oma6SdRjw0H5HR0yF-GQBrcbqYGh4r_c8YPDuK7laYnK9PrWMGwx_ReCvusAMND2a&slof=1)] * **Instagram is widely rolling out **the ability to earn money through affiliate programmes with products tagged in Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXZTng6DHUT?xmt=AQF0Ma92CMADMqdQr2f1rtXhldJulWvItq3JUfI5etMbmZtuV3QeXaZd7sdKc4mSTkypEGYV&slof=1)] * **TikTok has been spotted** sporting an updated share sheet. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXgWVgqjOqf?xmt=AQF08bjWcxn4npWUj6nF9SBBJC4Uf8AYFlxKRj6wfxWmE-ZZbM9xoIQCiQ7LBbvE0ua2Zw54&slof=1)] * **Google has expanded** its Demand Gen tools to drive faster YouTube ad conversions. [[Search Engine Land](https://searchengineland.com/google-expands-demand-gen-tools-to-drive-faster-youtube-conversions-475321)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Is that popular clip really viral**, or has been artificially shoved in your face until you like it? 'Clipping' is taking over social feeds — and that's changing our perception of what's actually popular: (https://www.businessinsider.com/clipping-social-media-tiktok-viral-band-geese-advertising-authentic-fake-2026-4) __________ **Also worth a read:** * **Bluesky set out to fix social media.** Now it’s [running into familiar problems](https://www.fastcompany.com/91528304/bluesky-set-out-to-fix-social-media-now-its-running-into-familiar-problems) * **War memes** are [turning conflict into content](https://www.wired.com/story/war-memes-turn-conflict-into-content/) * **Why more creators are holding IRL events** [to own their audience](https://digiday.com/media/vibes-over-metrics-why-more-creators-are-holding-irl-events-to-own-their-audience/) * **TikTok’s biggest star watched his $975 million** AI deal fizzle out. [What happened?](https://www.thewrap.com/media-platforms/tv/khaby-lame-rich-sparkle-ai-deal-what-happened/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **It’s no surprise** that there’s a subreddit for bald people. After all, there’s a subreddit for everything. But if you feel the world’s a bit bleak these days, this is a great read to restore your faith in humanity… …And in bald people being nice to each other in a world that has never really made hairlessness cool. 🥚 Going bald? There’s a subreddit for that – and it’s weirdly wonderful: (https://www.theguardian.com/wellness/2026/apr/22/reddit-bald-community?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that warm fuzzy ending… It’s time to cut you loose. You have completed this week’s Geekout. I’m heading off to prepare for my teen daughter’s house party to celebrate her 16th birthday. She says she’s only invited “around 30” to the house party at my place. In teen maths that means… 60. Minimum. I’m locking down the house in preparation for the carnage it will likely escalate into. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf4d005-8ee8-4070-99f8-78bead747d56/house_party.gif?t=1777030175) Caption: - Clouds of vape smoke. Drunk teens vomiting on my patio. Neighbours threatening to call the police if we don’t shut it down. Pray for me… Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-layoffs-whatsapp-premium-social-media-news

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f23e04b1-1769-4355-918f-003ef2ececac/Geekout_240426.jpg?t=1777033237) Caption: -------------------- **Become a Geekout Sponsor** Geekout is read by 30K social media pros** ** Previous sponsors: VEED, Sprout Social, TikTok **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (meta-layoffs-whatsapp-premium-social-media-news) -------------------- ## **Hello, geeks!** What’s this? Instagram has launched a new app?! Say hello to _Instants_. Meta’s latest attempt at making “authentic sharing” happen (again). Because apparently what the world really needed… was another Snapchat/BeReal clone. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/adf71cdd-ce34-4e54-ade4-920a8df72ccd/image.png?t=1777025961) Caption: - Instants is a standalone app on [iOS](https://apps.apple.com/il/app/instants-from-instagram/id6756442328) + [Android](https://play.google.com/store/apps/details?id=com.instagram.moonshot) (currently testing in Spain and Italy) The app lets you can send unedited, one-tap photos to friends… that disappear after one view or within 24 hours. No filters. No camera roll uploads. No second chances. In other words: less “curated grid”, more “accidental double chin at 11:47pm”. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c3441ea-0f8e-436a-9373-b2bff9200786/image.png?t=1777026056) Caption: - Meta’s pitch is “Real life, real quick.” The reality is another swing at recapturing private, low-pressure sharing… as public feeds get increasingly polished, performative, and filled with AI slop. And if this all feels a bit… familiar, you’re not alone. The early reactions to Instants on my [Threads post](https://www.threads.com/@mattnavarra/post/DXgipXNCvP6/more-details-about-instagrams-new-instants-app-users-must-shoot-in-app-with-no) is basically all: * “Didn’t we already have this?” * “Why is this a separate app?” * “So… Snapchat. Again.” What do you think…? Do you see yourself actually using Instants? Or is this just another app you download, try once… and forget exists by next week? __________ ##### A BIG thanks to WhatsApp 👊 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b6f613bc-3054-4acf-910b-3733b40dab35/image.png?t=1777025563) Follow image link: (https://www.arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) Caption: - A couple of weeks ago, **WhatsApp** announced a [global partnership with Arsenal F.C.](https://www.arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) As a lifelong Gunners fan, I dropped a cheeky line in Geekout when i mentioned the news a couple of weeks ago: - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3edd9832-da1f-4975-a6c2-a55c4f52ac3b/Screenshot_2026-04-24_at_10.56.46.png?t=1777024763) Follow image link: (https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions) Caption: - I didn’t expect anyone at Meta to _actually_ spot it! Then this landed in my inbox last week. WTF 😮 👇 [pinch to zoom in] - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fa8017bd-06d1-4e66-802b-5b329e980e29/Screenshot_2026-04-24_at_11.00.35.png?t=1777024865) Caption: - Not only that—WhatsApp invited me for a private tour of the Emirates Stadium. Genuinely blew my mind. And with the title race going down to the wire—Arsenal level on points with Man City at the top of the table… …This Fulham match is going to be massive. Safe to say… I’m very excited to be going. Huge thanks to WhatsApp 🙌 __________ ##### ==2 cool things…== 🔥 [The BIG 2026 LinkedIn study:](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) What’s _actually_ working on LinkedIn right now… And what isn’t! — Insights from 673K posts, 63K accounts.* - ✨ [The smart tool I quietly use ](https://www.gohighlevel.com/mattnavarra)to stop brand collabs slipping through the cracks.* *Sponsored Message -------------------- ###### SPONSORED ▶︎ TOP MARKETING TOOL #### The Real Reason Your Leads Aren’t Converting… It’s _Not_ Your Content! 😳 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84081c25-8261-4473-837c-380029519e56/image.png?t=1776950966) Follow image link: (https://www.gohighlevel.com/mattnavarra) Caption: - Let's be honest. If you run social, it’s a probably a disaster zone! 📩 **DMs** **stacking up** by the hour 📧** Brand enquiries** **buried** 3 pages deep 💬** Follow-ups you ****_swore_** you'd send yesterday By the time you finally reply? That client, collab, or customer has already moved on. Not because your content flopped. Because you were too slow. **HighLevel fixes that👇** * **⚡ Instant replies to new enquiries **→ so no one beats you to it (even when you’re offline) * 🔁** Automated follow-ups **→ so nothing gets forgotten or left hanging * 📲** All your DMs, emails, and leads in one place **→ so you don’t have to chase messages across 5 tabs * 📊** See which conversations turn into revenue **→ so you know what’s working (and what’s not) No more missed messages. No more “I’ll reply later” turning into lost revenue. No more leads slipping through the cracks. Just faster responses… and more deals actually closing. I’ve teamed up with **HighLevel** to hook Geekout readers up with an extended **30-day FREE trial** (usually only 14 days). 👉 [**Grab Your 30-Day Free Trial**](https://www.gohighlevel.com/mattnavarra)**… **It will save you time, stress, and money! 🔓 Unlock Highlevel (https://www.gohighlevel.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram tests a new 'Instants' app for sharing disappearing photos: (https://www.androidpolice.com/instagram-launches-snapchat-like-android-app/) 2. **Meta to cut 10% of its workforce** as AI spending grows to $135B [[COST-CUTTING](https://www.bbc.co.uk/news/articles/crm1y89vek8o)] 3. **X makes it 1,900% more expensive** to post links via the API [[EXTORTING](https://www.theverge.com/tech/916178/x-link-post-api-expensive-techmeme)] 4. **Meta now tracks workers' mouse movements**, keystrokes to train AI [[HARVESTING](https://archive.is/19wCL)] 5. **WhatsApp is testing a Snapchat+ style **Premium paid plan [[MONETISING](https://techcrunch.com/2026/04/20/whatsapp-is-testing-a-premium-subscription-put-it-is-mainly-cosmetic/)] -------------------- ###### SPONSORED ▶︎ FREE LINKEDIN STUDY #### 673K posts. 63K accounts — What’s _actually_ working on LinkedIn right now 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/325fe994-dd2f-4ab5-b830-741d10a70e84/matt_navarra_newsletter_LinkedIn_study.jpg?t=1776949357) Follow image link: (https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) Caption: - **Metricool’s** BIG 2026 LinkedIn Study just dropped…! Backed by data from **673,658 LinkedIn posts** across **63,108 accounts.**  And what’s driving results on LinkedIn __isn’t__ what most marketers expect. [Metricool’s 2026 LinkedIn Study](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) breaks down what’s _really_ driving performance. And where marketers should focus next. **Here’s a SNEAK PEEK of the Study’s Insights: **👀 * 📈** LinkedIn engagement is up 14% — **Driven by clicks and “invisible interactions,” not just likes * 💬 **Personal profiles lead conversations — **63% higher engagement and 238% more comments than company pages * **❓Asking questions boosts commenting… a lot! — **Posts that include a question get 77% more comments * 📣** Carousels are underused but overperforming — **Carousels get 17x more interactions vs. images, yet images are still posted 6x more than carousels * ⏱️ **Content on LinkedIn has a short lifespan** — 50% of Impressions happen in the first 48 hours The big takeaway? The metrics most marketers track __aren’t__ the ones driving results. * ✨ **Which performs best:** Company Page or Personal Profile? * ✨** Do links** _actually_ tank your reach? * ✨** When should you hit publish** to maximise post reach? Answers to ALL these questions, and more, are in this free report Backed by the latest LinkedIn data. Actually useful! 👉 **[Grab the BIG 2026 LinkedIn Study](https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1)** 📊 Reveal LinkedIn Insights (https://metricool.com/linkedin-trends-study/?utm_source=email&utm_medium=influencer&utm_campaign=20260424_matt-navarra_2026-li-study_en&utm_content=newsletter&utm_term=q1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- #### **You’d have to really LOVE WhatsApp to buy the Premium version ** WhatsApp is testing a premium subscription, but it is mainly cosmetic: (https://techcrunch.com/2026/04/20/whatsapp-is-testing-a-premium-subscription-put-it-is-mainly-cosmetic/) Hot on the heels of the paid subscription for Instagram we saw [a few weeks ago](https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island), Meta is back at it - this time testing a premium version of WhatsApp. As with Instagram, this subscription is very much a consumer-focused offering. You’d have to be really enthusiastic about WhatsApp to want to pay for features like pinned chats, custom lists, and new chat themes, even if the pricing spotted so far falls around the pocket-money €2.49 mark. The move to try direct consumer monetisation of its most popular apps comes at a difficult time for Meta. After Reuters reported this week the company was planning to lay off 10% of the workforce (around 8,000 people!), it was forced to admit to employees that yes, it was true… but the layoffs won’t be happening just yet. In the meantime, employees get a few weeks of looming dread that they might lose their jobs, coupled with their computer activity being recorded to train AI… which might well eventually replace some of the people who aren’t laid off. The layoffs come, Meta has suggested, because of the amount of money the company is spending on AI. It needs to save cash elsewhere, and hey, people are expensive! AI is transforming software development, speeding up work massively and requiring smaller teams. Meta is no exception to this. But there are risks. Meta is a company that has always traded on bringing humans closer together. It’s also a company that has been ruthlessly guided by data and a thirst for profit. For the most part it has made the right trade-offs and corrected course when it needs to, letting it balance these two sides of its identity. But if Meta increasingly leans on AI, that balance could be harder to keep, with employees less connected to the product they’re responsible for, and the users they rely on. In this rapidly changing landscape, where shareholders, and the competition, demand ever increasing AI usage in building apps, Mark Zuckerberg will have to hope he can keep Meta a human enough company that users still love its apps enough to spend €2.99 a month on a few bells and whistles for WhatsApp. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2908ef89-116a-4f12-bcc1-3d4a4c48618b/image.png?t=1777026992) Follow image link: (https://about.fb.com/news/2026/04/meta-account/) Caption: Image: Meta * **Meta** is introducing a new [centralised Meta Account](https://about.fb.com/news/2026/04/meta-account/) to simplify access across Facebook, Instagram, Threads, and WhatsApp, replacing Accounts Centre * **Meta** is going to let parents [view](https://techcrunch.com/2026/04/23/meta-will-now-allow-parents-to-see-the-topics-their-child-discussed-with-meta-ai/) the topics their teens are discussing with its AI assistant * **Meta** Quest now has a [DIRECTV app](https://www.androidcentral.com/gaming/vr-games/directv-now-available-on-meta-quest), bringing live TV to VR for the first time * **Meta** faces a new lawsuit accusing it of [allowing scam ads](https://www.engadget.com/social-media/meta-has-misled-users-about-scam-ads-on-facebook-and-instagram-lawsuit-says-193220235.html) on Facebook and Instagram * A **Meta** contractor in Kenya has laid off 1,000+ workers after it [lost its contract](https://www.theguardian.com/technology/2026/apr/17/kenyan-outsourcing-company-for-meta-sacks-workers?CMP=Share_iOSApp_Other) following the recent scandal over staff watching smart glasses videos * **Messenger** is testing a [‘Moments’ feature](https://www.threads.com/@oncescuradu/post/DXUQQxYjM_A?xmt=AQF0uoRcQ4GBW80YAtvSFag2rdkpMiRBmbaQfhXDMbDlprpl1Dwd-dxyZToa8CfXM4XCGks&slof=1) on Android **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bab4972e-118a-49ac-8da4-5566341651b6/Screenshot_2026-04-24_at_11.50.26.png?t=1777027843) Follow image link: (https://www.threads.com/@mattnavarra/post/DXNG3gAikgP/instagram-adds-new-font-tools-color-control-and-project-recovery-to-edits-whats/) Caption: Image: Instagram * **Instagram Edits** has [introduced improved captions](https://www.threads.com/@mattnavarra/post/DXNG3gAikgP/instagram-adds-new-font-tools-color-control-and-project-recovery-to-edits-whats/), enhanced effects customisation, and smarter memory tools * **Instagram** has updated [profile banners](https://www.threads.com/@theahmedghanem/post/DXZIFUeDUjc?xmt=AQF0T1gkon_MFWIl4R01E5ZVGTRAzR2AqiKCuY3m4RnlrORAuUQ13erpq0xVhK1ERJXV5YfN&slof=1) with a new design that makes them more visible, along with an option to add a new one directly from the profile * **Instagram** has again hinted at future [paid premium](https://www.socialmediatoday.com/news/meta-previews-updates-for-its-edits-app/818024/) **Edits** tiers as rising AI costs push monetisation strategy (as first raised during my [interview](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) recently) * **Instagram** has added a new way to [start a Blend](https://www.threads.com/@theahmedghanem/post/DXZGwGmjTms?xmt=AQF0xnpVlbqsSJZeyiLuRq1Up16dV47vgyuUNuEsepO-UO4wvrv06WwWEO3Pt9GvsaQWZfxS&slof=1) or share a post directly from suggested posts within a shared message * Future **Instagram Edits** features in [development](https://about.fb.com/news/2026/04/one-year-of-edits-built-for-and-with-creators/) include bilingual captions, advanced editing tools, personalised quick setups, pinned tools, and [more complex templates](https://www.socialmediatoday.com/news/meta-previews-updates-for-its-edits-app/818024/) * **Instagram**’s API now supports Paid Partnership labels and [additional metrics](https://developers.facebook.com/blog/post/2026/04/22/instagram-api-updates-for-partnerships-metrics-collaboratio) to show up in third-party apps, like reposts, saves, and shares * **Instagram** is testing an [Auto Translate](https://www.threads.com/@theahmedghanem/post/DXgUQXbjA_u?xmt=AQF041NYNeh5uJvQa1f1k42JRzvPv6KMtg94Le4s7uuJ47s0gQNSH3RPB9Jj8bUjgyoF3dg&slof=1) feature for Broadcast Channels * **Instagram** could add a built-in [voice-over feature](https://www.threads.com/@oncescuradu/post/DXVIC7dDLF6?xmt=AQF0arek09S3465f8UPI6GIbBdOxB17IwChlXXLIRKm1j3zqVSCZVbnw6mmyNAXHOq1XtUo&slof=1) for stories, Adam Mosseri says **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4dce7fa-f98a-472a-acbc-9cb441ccefbb/image.png?t=1777027902) Follow image link: (https://techcrunch.com/2026/04/22/threads-is-adding-live-chats-to-boost-real-time-engagement/) Caption: Image: Meta * **Threads** is ramping up efforts to kill of Elon Musk’s X by introducing ‘[live chats](https://techcrunch.com/2026/04/22/threads-is-adding-live-chats-to-boost-real-time-engagement/),’ a new feature for real-time, event-focused conversations * **Threads** now lets you create a shareable [views count card](https://www.threads.com/@mattnavarra/post/DXXm3Y_inC4?xmt=AQF0IlzYI1L0kZjoNIJPUfJhgF7_VP6OrhDctAiykgElW_jyhnV6SoVjJ0m5tJQ4p4wGEctq&slof=1)… … And **Threads** now lets you [show off your total post views](https://www.threads.com/@mattnavarra/post/DXXnNN5ipew?xmt=AQF09AP_P0iYK2VUae6DKyXfgf_hiRTV4k2_-kVTKB-NNg) from the past 30 days—right on your profile * **Threads** now lets you more easily [quote-post](https://www.threads.com/@threads/post/DXZYifLAMb4?xmt=AQF0GQNBU7qM17fsRpFoyH1LS2DMU5DzbM2Lb92D6iAovLKfefT7_cw2FChtRnFocl7w5JwD&slof=1) one of your old posts to add more thoughts on the same topic * **WhatsApp** has added prepaid phone recharges in India as its [payments usage still lags](https://techcrunch.com/2026/04/23/whatsapp-adds-prepaid-phone-recharges-in-india-as-its-payments-usage-still-lags/) * **WhatsApp** is working on making it easier for users to [stop receiving messages from businesses](https://wabetainfo.com/whatsapp-beta-for-android-2-26-16-1-whats-new/) * **WhatsApp** is rolling out a feature that lets users [quickly create and copy stickers from images](https://wabetainfo.com/whatsapp-beta-for-android-2-26-16-7-whats-new/) * **WhatsApp** is working on [notification bubbles](https://www.threads.com/@wabetainfo/post/DXfsUKeiMu3?xmt=AQF03fvuapx7IFr8VyclBvnjs7wfHjOoxo2Ixyk9uiz7RSomXZS4LtcD5x73Cj4MzZOVgRmS&slof=1) to improve how conversations appear on Android **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db1e7db9-989a-461f-9b85-0f8fa3d6887f/image.png?t=1777028512) Follow image link: (https://x.com/nikitabier/status/2046776546858532993?s=61) Caption: Credit: @nikitabier on X * **Elon Musk** [ignored](https://www.nytimes.com/2026/04/20/world/europe/elon-musk-ignores-french-summons.html?smid=nytcore-ios-share) a summons for questioning by French authorities over alleged child abuse images, holocaust denial, and more on **X** ….and the **US DoJ** has [refused](https://www.wsj.com/business/justice-department-rebuffs-french-on-x-probe-musk-interview-2b8eb080?mod=rss_Technology) to help France, calling the probe “politically charged” * **X** rolled out a ‘[Snooze Topics](https://x.com/nikitabier/status/2046776546858532993?s=61)’, option letting you mute unwanted content in your For You feed …you can also [Snooze videos](https://www.threads.com/@oncescuradu/post/DXarE5-DCUr?xmt=AQF0VHqwdDOn76riARwywLJysSG2gaPavNpy9USBSOpNup1KrqjZ5usWNhBixX_ZrzS4tKbx&slof=1) * **X** [pushed back](https://www.threads.com/@theahmedghanem/post/DXgWyLRDN3g?xmt=AQF0pa47pSsJe0k2X4Fb4VcDr_LnkSHi2jX9KCBn_P6EV8dfCjEw5WSnywVFD7vprfmRQU0&slof=1) the launch of the X Chat app again, this time to 27 April. Believe it when we see it? **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84c753d9-5eb6-4746-b3e3-1e411d597ee5/image.png?t=1777028826) Follow image link: (https://www.tubefilter.com/2026/04/22/visa-creator-debit-card-tiktok-live-uk/) Caption: Credit: TikTok * **US lawmakers** have written an open letter to **TikTok US** CEO Adam Presser urging the platform to enforce [stricter age verification measures](https://www.theverge.com/tech/916645/us-lawmakers-call-on-tiktok-to-add-age-verification) * **TikTok** now lets you post content [exclusively](https://www.threads.com/@jonahmanzano/post/DXZkLPKCdSp?xmt=AQF0Tp6QdavqYbNaapI7vOtT-OW35STFvxGGrm6kgwOn3laPy2lG3WKFv0vuSDVTF2cbzcES&slof=1) to your Friends circle * **TikTok**’s [child skincare boom](https://www.theguardian.com/technology/2026/apr/22/tiktok-child-skincare-influencers?CMP=Share_iOSApp_Other) is facing regulatory scrutiny, but it’s in a legal grey area * **TikTok** UK and **Visa** have launched a ‘[Creator Card](https://www.tubefilter.com/2026/04/22/visa-creator-debit-card-tiktok-live-uk/)’ for influencers to have quicker access to earnings from TikTok LIVE gifts, brand partnerships, and payouts. * **YouTube** expanded its [parental control tools](https://www.socialmediatoday.com/news/youtube-adds-enhanced-parental-controls-offers-tips-to-families/818020/) as screen time concerns surge, including time limits for Shorts * **YouTube** is now [muting](https://www.engadget.com/entertainment/youtube/youtube-is-muting-push-notifications-from-channels-you-dont-watch-205119228.html) push notifications from channels you haven’t watched in a month 🙌 * **YouTube** added [Voice Boost](https://www.threads.com/@neal_mohan/post/DXfcLbvkVoj?xmt=AQF0XNu7mMAqBlFnd2-4RW0e0JpU7nSp1E5Wep3jkSakCTm5JOtgrdYVsthI9UV8r31BY3lY&slof=1) for clearer dialogue in videos you watch, and ‘experience points’ to help channels identify active community members * **YouTube** confirmed that election ads are [exempt](https://searchengineland.com/youtube-discover-political-ad-rules-updated-474875) from placement rules, but they still must follow full Google Ads policies and pass verification * **YouTube** signed **SiriusXM** as exclusive US [audio ad partner](https://variety.com/2026/digital/news/youtube-siriusxm-audio-advertising-us-exclusive-1236727709/?utm_id=97760_v0_s00_e0_tv4), launching fall 2026. * **YouTube TV**’s [fully customisable multiview](https://www.androidauthority.com/youtube-tv-customizable-multiview-rollout-3660196/) has finally started rolling out **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fed5e085-579b-434f-972d-b0babc83930c/image.png?t=1777028976) Caption: Image: Snap * **SnapChat’s** Snap Map has a new [Place Loyalty](https://www.socialmediatoday.com/news/snapchat-launches-loyalty-badges-for-snap-map-locations/818274/) feature, a bit like old-school Foursquare mayorships * **Mastodon** says its flagship server was [hit by a DDoS attack](https://techcrunch.com/2026/04/20/mastodon-says-its-flagship-server-was-hit-by-a-ddos-attack/). This follows a similar attack on Bluesky last week * **Telegram** is being investigated in the UK over [child abuse content concerns](https://www.reuters.com/world/uk/uk-regulator-investigates-telegram-over-child-sexual-abuse-concerns-2026-04-21/) * **Telegram** will now keep inactive accounts alive for [two years](https://www.threads.com/@theahmedghanem/post/DXZIoz4jfF_?xmt=AQF0MUqkRWJ5GIT5YKtMYtD6AL5p1Y7KnIukivKKeeC5jZ4SLqG7BAozLZjWCb4Dz6HuxRQ&slof=1) instead of one * **Telegram** now lets you [customise](https://www.threads.com/@theahmedghanem/post/DXgTHBVjK7S?xmt=AQF0ufGfzIHwLmJsDrfCBJW2cO0SYpnKdqs60Sxx1GamXvoEXiQlUBH656iVUE1hY7ndibq3&slof=1) the app’s share sheet * **Bluesky** [upgraded its image quality](https://www.theverge.com/tech/917211/bluesky-posts-can-now-have-higher-quality-images) with increased file size limits and sharper resolution. * **Beehiiv**, which powers this newsletter, has rolled out [new creator tools](https://techcrunch.com/2026/04/23/beehiiv-rolls-out-new-creator-tools-including-webinars-and-customizable-paywalls/), including webinars and customisable paywalls -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **X** has introduced Grok AI-powered [Custom Timelines](https://x.com/nikitabier/status/2046736181002645520?s=61) Users can follow and pin feeds across 75 different topics. Grok AI powers the personalized feeds based on user interests and engagement. The feature replaces Communities, which will be discontinued on May 6 due to low usage. Custom Timelines will roll out first to X Premium subscribers on iOS, with Android coming soon. X introduces topic-based Custom Timelines: (https://www.socialmediatoday.com/news/x-introduces-topic-based-custom-timelines/818273/) __________ ##### Also spotted this week… * **TikTok** is experimenting with an [AI “Remix” tool](https://www.cnet.com/tech/services-and-software/tiktoks-ai-remix-setting-is-for-an-experimental-meme-maker-inspired-by-your-videos/) that transforms posts into shareable memes. But creators are worried because it has to be manually turned off on a post-by-post basis * **YouTube** is expanding its AI [deepfake detection tool](https://www.socialmediatoday.com/news/youtube-expands-access-to-ai-likeness-detection-tools/818141/) widely to creators, celebrities, and Hollywood stars * **WhatsApp** is working on the ability generate private [summaries of your unread chats](https://wabetainfo.com/whatsapp-is-testing-private-summaries-of-multiple-unread-chats/) * **Instagram** has added its AI-powered [search shortcut](https://www.threads.com/@lindseygamble_/post/DXUOjXCFtr5?xmt=AQF0Ki2jMhLgyhxXljXE7C2pUTMH7lXKzjVrVicpGkQLC9P-27txCiBzMHWFLFtaC41XlHE&slof=1) to the end of captions * **Meta** expanded its [AI business assistant](https://www.facebook.com/business/news/meta-ai-business-assistant-expands-globally-with-more-languages?wtsid=rdr_0kyRvmyyKkF1qf1tM&_rdr) globally * **Facebook** is using AI to [improve search results](https://engineering.fb.com/2026/04/21/ml-applications/modernizing-the-facebook-groups-search-to-unlock-the-power-of-community-knowledge/) in Groups * **LinkedIn**'s new Crosscheck feature lets premium subscribers [test competing AI models](https://www.engadget.com/ai/linkedins-crosscheck-feature-lets-premium-subscribers-test-ai-models-for-free-183949210.html) for free * **xAI **introduced new APIs, pricing updates, and tools to [expand use cases](https://www.socialmediatoday.com/news/the-latest-xai-updates-highlight-major-development-push/817901/) and revenue * **xAI**’s Grok now has a [Threads account](https://www.threads.com/@grok) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- I spoke to **The Times** about **UK Green Party leader Zack Polansk**i met with **NYC Mayor Zohran Mamdani’s** social team to replicate his viral TikTok campaign success. Zack Polanski takes a leaf out of Zohran Mamdani’s book: (https://archive.is/1b91m) I explained how winning attention now requires [TikTok-first storytelling](https://archive.is/1b91m), not traditional political messaging… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f7c624c-4529-42ef-901b-21fd79dd9f6a/The_Times_Social_Media_Quote_-_Matt_Navarra.jpg?t=1777022249) Follow image link: (https://archive.is/1b91m) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Tim Cook announced** this week he will be standing down as Apple CEO later in the year, to be replaced by John Ternus. Cue the memes… Tweet: (https://twitter.com/aaronp613/status/2046338786666459546?s=61) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba45097a-2972-4687-a067-ce82639d8ef6/Kolchak1.jpg?t=1776983602) Follow image link: (https://www.threads.com/@kolchak/post/DXXg013Gnb5?xmt=AQF0STY7zSC64zKfCHiVZp79ZggGNxofcMA2GXvDFLngp0VBJkEWv_GYe-EmtTi7-kGUm-0N&slof=1) Caption: __________ Remember when Trump called Tim Cook “Tim Apple”? Tweet: (https://twitter.com/morningbrew/status/2046351340918448167?s=61) Want more Tim Cook memes…? Head to [Business Insider](https://www.businessinsider.com/tim-cook-memes-jokes-stepping-down-apple-ceo-2026-4). ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Over on Threads**, everyone was talking about paper planes. I first noticed after the platform’s official account published this. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f734954-54d8-4187-b08b-a2bb4cc869a5/Plane.jpg?t=1777027432) Caption: - This was in response to other users sharing this little tidbit and it [taking off like crazy](https://www.threads.com/@michaelajadeco/post/DXPkkLHjJ7a?xmt=AQF042lui7uN6IfZBkpw8tKilEhoIkT7ALxyOM592MXfu-rvwKvKhnOjNJ3YaCIInlAQ2U77&slof=1) (or like a paper plane). - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a2f78517-3b5a-4385-ae34-9f67cc103b9b/threadster_0zfnbkuq-ezgif.com-optimize.gif?t=1777029569) Caption: - I have no idea whether this was a real thing or not, but a long press has only ever opened the share sheet for me. Either way, it turned into a meme for no apparent reason, helped by Threads’ own algorithm. Users’ feeds were filled with [paper planes chat](https://www.threads.com/@stalman/post/DXRSIvBEW67?xmt=AQF0oCwECBAA9ebxHSmWc3YrquWr_v8G7j2zbMun5Dy3iV4ULL47Yun4m7XRtmguMphJ7gw&slof=1) for about a day. Sometimes the dumbest things go viral and no-one can really figure out why 🤷‍♂️ __________ ##### **Tinder Swindlers** **A viral video this week claimed** to reveal how scammers bypass Tinder’s Face Check using one real image. 😬 Tinder says it is tightening checks with stricter photo consistency and review systems. Tinder responds to viral video about tricking facial scan: (https://mashable.com/article/tinder-responds-to-viral-video-about-tricking-face-check) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **RIP unhinged brands?** What goes up must come down… **Duolingo** is scaling back its “unhinged” TikTok marketing after reach has declined. The brand is now shifting toward a more balanced, less shock-driven tone. Duolingo dials back its 'unhinged' marketing: (https://www.businessinsider.com/duolingo-resets-unhinged-marketing-tiktok-strategy-2026-4) __________ **More brand news and views:** * **Warner Bros.** says creator content [beats traditional ads](https://www.threads.com/@mattnavarra/post/DXWdlFjiqcO?xmt=AQF0lsIdvFOb6mvydyeZL7q9Jo21ggVp_BZXjT8IdBngZX7czeii1cq2_sl0qn4PpkOtV-Hx&slof=1) 3:1 in performance * **Marketers say** brands [can’t control culture](https://www.adweek.com/social-marketing/brands-cant-guide-culture-creators-and-marketers-on-ditching-skin-deep-allyship/)—communities and creators do. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"This company has become obsessed with AI”“ — – **A Meta employee **[speaking to the BBC](https://www.bbc.co.uk/news/articles/crm1y89vek8o) as layoffs loom while the company goes big on AI and tracking workers’ computer usage __________ **Also quoted this week:** _“I know this is unwelcome news and confirming this puts everyone in an uneasy state, but we feel this is the best path forward, given the circumstances. We’re doing this as part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.”_ **- Meta’s Chief People Officer, Janelle Gale** [explains to employees](https://www.bloomberg.com/news/articles/2026-04-23/meta-tells-staff-it-will-cut-10-of-jobs-in-push-for-efficiency) why thousands of them are about to be laid off. Employment in Silicon Valley is a precarious thing these days as big tech chases AI supremacy. __________ _“It is absolutely galling for social media giants to say their platforms are not addictive. Parents, experts, whistleblowers, even users, are all aware of the dangers posed by social media. The platforms are the only ones still in denial, spouting claims which have zero credibility.”_ **- Liberal Democrat MP Caroline Voaden **[reacts](https://www.theguardian.com/media/2026/apr/21/social-media-executives-deny-addictive-children-roblox-tiktok-meta?CMP=Share_iOSApp_Other) after Meta, Roblox, and TikTok told her their platforms are not addictive. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772124174) Caption: -------------------- **Bond** is a new social media platform that wants to **use AI to help you kick your doomscrolling habit.** Users upload “memories,” which train AI to suggest real-world activities and experiences. The app removes feeds and ads, focusing on private archives and discovery. Future plans include users licensing their data for AI training or commerce integrations. [TechCrunch takes a closer look](https://techcrunch.com/2026/04/21/bond-social-media-platform-ai-memories-kick-doomscrolling-habit/)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d48f7bc3-7b40-4ffe-89b1-0b7cbc487d8d/Bond.jpg?t=1776944380) Follow image link: (https://techcrunch.com/2026/04/21/bond-social-media-platform-ai-memories-kick-doomscrolling-habit/) Caption: __________ **Also this week:** * **SaySo **is a new short-form video app that aims to [restore users’ trust in news](https://techcrunch.com/2026/04/17/sayso-is-a-new-short-form-video-app-that-aims-to-restore-users-trust-in-news/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **Frequent social media use** has been linked to weaker reading and vocabulary in teens in a new study. Regular social media use could affect child development: (https://www.futurity.org/social-media-child-development-3329452/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Hundreds of AI-generated pro-Trump influencers** are [flooding TikTok, Instagram, Facebook](https://www.nytimes.com/2026/04/17/business/media/artificial-intelligence-trump-social-media.html?smid=nytcore-ios-share) before the US midterm elections. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07b367d5-c633-4379-ab30-2a7a60fa1f47/Fake_trumpists.jpg?t=1777025416) Follow image link: (https://www.nytimes.com/2026/04/17/business/media/artificial-intelligence-trump-social-media.html?smid=nytcore-ios-share) Caption: __________ **More WTF this week:** * **X has been accused** of [throttling TBPN clips](https://www.semafor.com/newsletter/04/22/2026/ai-tokens-may-be-starting-to-rival-labor-costs-for-companies?utm_source=nowshare&utm_medium=technology&utm_campaign=flagshipnumbered4#f) after the tech podcast was acquired by xAI rival OpenAI * **A hacker avoided jail** after accessing US government data and [posting it on Instagram](https://arstechnica.com/tech-policy/2026/04/man-with-ihackedthegovernment-instagram-account-tells-judge-i-made-a-mistake/) * **AI safety groups** are [recruiting influencers](https://www.washingtonpost.com/technology/2026/04/18/ai-doom-influencers-safety/) to warn AI could threaten humanity -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Did Instagram make you think **there was something wrong with your eyes this week? A bug turned some users’ HDR photos black and white after they were uploaded, but it’s been fixed now and full colour is restored. Instagram says a bug turned your photos black and white: (https://www.engadget.com/apps/instagram-says-a-bug-turned-your-photos-black-and-white-061802389.html) __________ **More fails spotted:** * **YouTube is losing track** of where to start videos after you're done watching ads, thanks to [a bug with preroll ads](https://www.androidauthority.com/youtube-ad-skip-ahead-glitch-3659870/) * **X rushed out a fix **after its Android app [failed to open links and notifications](https://9to5google.com/2026/04/22/x-android-twitter-app-broken/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ef3f4a8-d59a-4584-91fe-47394ddad18d/Zoom_logo.png?t=1776982505) Caption: **Zoom** is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-32/) _[Remote, Worldwide]_ __________ **More social media jobs:** * **Greenpeace** needs a [Social Media Specialis](https://www.samssocialmediaclub.com/job/social-media-strategist/)t _[Hybrid, London, UK]_ * **E.ON** is recruiting a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-6/) _[Nottingham/Solihull, UK]_ * **Bitly** is looking for a [Social Media and Community Manager](https://www.samssocialmediaclub.com/job/social-media-and-community-manager/) _[Remote, USA]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **X is killing off its Communities feature.** Apparently they were barely used… except by spammers. X is shutting down Communities because of low usage and lots of spam: (https://techcrunch.com/2026/04/23/x-is-shutting-down-communities-because-of-low-usage-and-lots-of-spam/) __________ **Also this week:** * **WhatsApp will no longer** let users [create new avatars](https://www.threads.com/@oncescuradu/post/DXcDdzfDCxk?xmt=AQF0TolptJnpOqlmrrN2ZkrvqXyCwqdVvAW5GfCsbSIiZo-XkykuBVe3nonV1H17NtVyf5H1&slof=1), but your existing avatar stickers will still be available to use. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$117 BILLION**“ — – **The value of the social ads market**, which has [surged 32%](https://www.searchenginejournal.com/search-ad-growth-slows-as-social-video-gain-faster/572179/), fuelled by creators and commerce integrations, as search ad growth slowed __________ **More social stats:** * **BIG AI BUCKS: **Meta has disclosed it paid Broadcom [$2.3 billion](https://www.theinformation.com/briefings/meta-paid-broadcom-2-3-billion-2025) in 2025 to design custom AI chips * **SO MANY EDITS: **Instagram Edits shipped [130+](https://www.threads.com/@mattnavarra/post/DXchW9risdt?xmt=AQF0vLF1ohAxGqRRqa6h4mhZr4eNNN0VS_khaWK7EhHO_Q0R2nCXIsNcMUhwfPXEX04vKp_G&slof=1) new features in its first year 🤯 * **SPAM CENTRAL: **X’s Head of Product Nikita Bier says the soon-to-be-dead Communities feature drove under 0.4% of usage but [80% of spam reports](https://www.threads.com/@mattnavarra/post/DXewdyuitD3?xmt=AQF0o7pintSFEkZhdKa9XWv_kbo8HrX0hhdBkbN8JfXhDlFIFc4noaINF9NNIBiGRfwpuYCV&slof=1) on the platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [YouTube crushes rivals](https://www.threads.com/@mattnavarra/post/DXbnlEFCl1Q?xmt=AQF0fyOAiTSHWMuSThyhS4eF5eOtwABhmkEUbLKY_26fR3XTJaQLsshx7nRGua7pGMjgpfXv&slof=1) as US kids’ top creator platform across every demographic. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/79afdcdc-450e-4a14-961c-fb914fce8351/IMG_0131.jpeg?t=1777025836) Follow image link: (https://www.threads.com/@mattnavarra/post/DXbnlEFCl1Q?xmt=AQF0fyOAiTSHWMuSThyhS4eF5eOtwABhmkEUbLKY_26fR3XTJaQLsshx7nRGua7pGMjgpfXv&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Former MrBeast exec sues over ‘years’ of alleged harassment: (https://www.theverge.com/tech/916903/mrbeast-sexual-harassment-lawsuit) __________ **Also spotted this week…** * **Meta, TikTok, and Roblox executives** told UK MPs their platforms are not “addictive by nature.” [[The Guardian](https://www.theguardian.com/media/2026/apr/21/social-media-executives-deny-addictive-children-roblox-tiktok-meta?CMP=Share_iOSApp_Other)] * **Mobile phones will be banned** in schools in England under new plans. [[The Guardian](https://www.theguardian.com/politics/2026/apr/20/mobile-phones-statutory-ban-schools-england-bill-amendment?CMP=Share_iOSApp_Other)] * **Turkey has passed a law** to restrict social media access for under-15s. [[AP](https://apnews.com/article/turkey-social-media-children-restrictions-law-d88963a7446a12cf4963b73d455b5ef7)] * **Norway plans to ban** social media use by children under 16. [[Reuters $$$](https://www.reuters.com/world/europe/norway-government-plans-social-media-ban-children-under-16-2026-04-24/)] * **TikTok US has gained** security infrastructure certification confirming its systems meet global information security standards. [[Social Media Today](https://www.socialmediatoday.com/news/tiktoks-us-joint-venture-gains-security-infrastructure-certification/817903/)] * **TikTok has selected Sienna Spiro **as the first British artist in its “Behind the Breakthrough” campaign. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktoks-goes-behind-the-breakthrough-with-sienna-spiro?lang=en)] * **TikTok partnered with Noah Kahan** for an intimate NYC fan event tied to his album The Great Divide. [[TikTok Newsroom](https://newsroom.tiktok.com/noah-kahan-great-divide-tiktok-fan-experience?lang=en)] **New features and tests:** * **Instagram is testing** a new splash screen for Reels shared with other users via a link. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DXZUFwVjPB-?xmt=AQF02Y7oma6SdRjw0H5HR0yF-GQBrcbqYGh4r_c8YPDuK7laYnK9PrWMGwx_ReCvusAMND2a&slof=1)] * **Instagram is widely rolling out **the ability to earn money through affiliate programmes with products tagged in Reels. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXZTng6DHUT?xmt=AQF0Ma92CMADMqdQr2f1rtXhldJulWvItq3JUfI5etMbmZtuV3QeXaZd7sdKc4mSTkypEGYV&slof=1)] * **TikTok has been spotted** sporting an updated share sheet. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXgWVgqjOqf?xmt=AQF08bjWcxn4npWUj6nF9SBBJC4Uf8AYFlxKRj6wfxWmE-ZZbM9xoIQCiQ7LBbvE0ua2Zw54&slof=1)] * **Google has expanded** its Demand Gen tools to drive faster YouTube ad conversions. [[Search Engine Land](https://searchengineland.com/google-expands-demand-gen-tools-to-drive-faster-youtube-conversions-475321)] ---------- ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- **Is that popular clip really viral**, or has been artificially shoved in your face until you like it? 'Clipping' is taking over social feeds — and that's changing our perception of what's actually popular: (https://www.businessinsider.com/clipping-social-media-tiktok-viral-band-geese-advertising-authentic-fake-2026-4) __________ **Also worth a read:** * **Bluesky set out to fix social media.** Now it’s [running into familiar problems](https://www.fastcompany.com/91528304/bluesky-set-out-to-fix-social-media-now-its-running-into-familiar-problems) * **War memes** are [turning conflict into content](https://www.wired.com/story/war-memes-turn-conflict-into-content/) * **Why more creators are holding IRL events** [to own their audience](https://digiday.com/media/vibes-over-metrics-why-more-creators-are-holding-irl-events-to-own-their-audience/) * **TikTok’s biggest star watched his $975 million** AI deal fizzle out. [What happened?](https://www.thewrap.com/media-platforms/tv/khaby-lame-rich-sparkle-ai-deal-what-happened/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **It’s no surprise** that there’s a subreddit for bald people. After all, there’s a subreddit for everything. But if you feel the world’s a bit bleak these days, this is a great read to restore your faith in humanity… …And in bald people being nice to each other in a world that has never really made hairlessness cool. 🥚 Going bald? There’s a subreddit for that – and it’s weirdly wonderful: (https://www.theguardian.com/wellness/2026/apr/22/reddit-bald-community?CMP=Share_iOSApp_Other) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And on that warm fuzzy ending… It’s time to cut you loose. You have completed this week’s Geekout. I’m heading off to prepare for my teen daughter’s house party to celebrate her 16th birthday. She says she’s only invited “around 30” to the house party at my place. In teen maths that means… 60. Minimum. I’m locking down the house in preparation for the carnage it will likely escalate into. - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf4d005-8ee8-4070-99f8-78bead747d56/house_party.gif?t=1777030175) Caption: - Clouds of vape smoke. Drunk teens vomiting on my patio. Neighbours threatening to call the police if we don’t shut it down. Pray for me… Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-layoffs-whatsapp-premium-social-media-news

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1011761-5e22-4a37-8a00-d4d76b1b8b4c/Geekout_170426.jpg?t=1776429855) Caption: -------------------- **Advertise in Geekout** Geekout is sent to 30K social media pros** ** 65%+ open rate / Up to 3.5% Ad CTR **Sponsor Geekout** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/bieber-viral-coachella-zuckerberg-clone) -------------------- ## **Hello, geeks!** I never thought I would be writing this. This week’s Geekout features a lot of Justin Bieber. I’m so sorry. 🤷‍♂️ The shaven-headed pop monkey generated a lot of headlines following his $10M Coachella ‘performance’. Some critics slammed his _‘YouTube Karaoke’_ set as _‘lazy’,_ low-energy, and uninspired… …But many others leapt to his defence describing it as genius and that those people mocking his nostalgic, meme-filled YouTube screen share were missing the point entirely. Keep scrolling for my take on the story splitting online opinion this week. **__________** ##### **Happy 1st Birthday Instagram Edits **🎂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/484b010b-946f-4def-9d80-469ab16ec844/image.png?t=1776421550) Caption: - Instagram’s Edits app is turning one! To celebrate, it’s hosting a virtual event that doubles as a birthday celebration — and I got a party invite 🥳 Creators [@rvxmendoza](https://www.instagram.com/rvxmendoza/) and [@funyaasi](https://www.instagram.com/funyaasi/?hl=en) will join Edits Product Lead, Matthew Simari, for live editing demos and a walkthrough of how videos go from idea to final post inside the app. The product team will be tease what’s next for Edits in 2026. Members of the [Geekout VIP community on WhatsApp](https://nas.com/geekout) want to gatecrash the party! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ca79729-0245-44a7-8a72-bd40389fddeb/Screenshot_2026-04-17_at_11.38.44.png?t=1776422336) Follow image link: (https://geekout-celebration-join.lovable.app/) Caption: - One member, [Aditya Choudhary](https://www.linkedin.com/in/adityavsc/), [set up a petition](https://geekout-celebration-join.lovable.app/) to pressure Instagram into sending out more invites (just for fun!) I sent it to my contacts at **Instagram HQ.** And to my surprise, they have buckled and promised more invites: 🤣👇 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/493d5bf3-d940-4773-993c-79e83e2d0412/Screenshot_2026-04-17_at_11.40.03.png?t=1776422418) Caption: - ✨** **[**Join Geekout VIP Group Chat**](https://nas.com/geekout?discountCode=GEEKFREE) on WhatsApp for FREE + get an IG Edits party invite. Use discount code: [GEEKFREE](https://nas.com/geekout?discountCode=GEEKFREE) **__________** ##### 2 cool things… 👀 🚨 Steal these AI prompts created by the world’s top marketers — 20+ WILD prompts for social teams… [The 3rd one is genius!](https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2)* - 🔥 The AI workshop __every__ social media team needs to attend… Trust me, it’s good! — 1,700+ people [requested an invite](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=)* ^*Sponsored Message^ -------------------- ###### SPONSORED ▶︎ FREE AI PROMPTS #### 23 AI Prompts Top Marketers _Actually_ Use — Steal These! 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/57061087-7f0e-4873-93cf-2e09a59616ad/1200x627_v3.png?t=1776359607) Follow image link: (https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2) Caption: - Are your AI prompts producing generic output? You ask for insights… and get something that could fit any brand. 😬 So you tweak the prompt. Try again. Still generic. Because AI isn’t the problem. Your prompts are. Most prompts are written by AI, for AI. These aren’t. **Brand24** collected **20+ AI prompts** **from 21 top marketers** like _Andy Crestodina, Neal Schaffer,_ and _Sara Stella Lattanzio._ **Steal the AI prompts they use daily for…** * 📊** Market research** in minutes not weeks * 🧠** Competitor analysis** that actually makes sense * 💬** Social insights **you can use to shape your strategy * 📈 **Strategy & decision-making** that doesn’t hurt your head! **What’s inside…?** * **⚡️ 23 AI prompts **for deeper research, planning & reporting * **⏱️ Quick-start guide** to customise each prompt to suit your needs * **📋 List of top data sources** to use in prompts for better, on-brand outputs Built on real signals like conversations, sentiment, and trends. Get your job done faster. Steel the AI prompts used by top marketing pros **↪︎ Grab the **[**FREE AI Prompt Book**](https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2)** for marketers!** 🔓 Unlock 20+ AI Prompts (https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta builds AI version of Mark Zuckerberg to interact with staff: (https://giftarticle.ft.com/giftarticle/actions/redeem/f9066169-3ddd-4a29-9dbd-b63657b8b8aa) 2. **Elon Musk’s Grok AI chatbot is still making sexual deepfakes**, despite X’s promise to stop it [[PERSISTING](https://www.nbcnews.com/tech/tech-news/musks-ai-chatbot-grok-xai-making-sexual-deepfakes-imagine-rcna265855)] 3. **Europe moves toward a coordinated** EU-wide teen social media ban [[ESCALATING](https://www.luxtimes.lu/europeanunion/macron-calls-for-united-eu-front-on-youth-social-media-limits/146051765.html)] 4. **British MPs vote against a social media ban** for under-16s a second time [[BLOCKING](https://www.theguardian.com/uk-news/2026/apr/15/mps-vote-against-social-media-ban-for-under-16s-a-second-time?CMP=Share_iOSApp_Other)] 5. **EU threatens to force Meta** to restore WhatsApp access for rival AI chatbots [[REGULATING](https://archive.is/1smXx)] -------------------- ###### SPONSORED ▶︎ FREE AI WORKSHOP #### Most Social Teams Are Using AI Wrong — Is this _YOU_? 👇 🤔 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2a4d7622-0f3e-4ddc-8c66-3e08b64fbbc0/april_ai_workshop_webinar_2026_thumbnail__1_.png?t=1776360006) Follow image link: (https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) Caption: - AI isn’t replacing you. But it is exposing you. 😬 Be honest! Have you ever... * **Posted AI content that feels off**… but hoping no one notices?…or * **Avoided AI completely **because it all feels a bit 🤖 + soulless? An ALARMING number of us have! And that’s a problem. Right now, most social teams are either… * **Pumping out beige**, forgettable AI content…or * **Ignoring AI and falling behind** on optimising workflows Neither wins.... So let’s cut through the noise. I’m teaming up with **Sprout Social’s Curtis Midkiff** (Social Director) for an [unfiltered conversation + interactive workshop](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) on how AI actually fits into high-performing social teams. **In the session, we'll explain:** * 🧠** Where** AI gives you an edge… and where it kills your content! * 💬 **Why** human-led content still outperforms AI * ✍ **How** to write AI prompts that save hours + unlock better insights * 📊 **How** to use AI to prove social's value… without making your boss glaze over! Then we're switching gears for an **interactive workshop:** Real prompts, examples and takeaways you can use instantly. No (AI) slop. No hype. Just what actually works. ⏰ **Thursday, April 23 | 9 AM PT / 12 PM ET / 5 PM UK** 👉 [Request Your Invite](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=)... Spaces limited. ✨ Save Your Spot ✨ (https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **THAT Justin Bieber show** Justin Bieber Coachella review: Why critics missed the point: (https://www.newsweek.com/entertainment/music/justin-bieber-coachella-review-why-critics-missed-the-point-11817342) Viral moments are a big part of the modern big music show experience, whether whether they’re intentional guest appearances made to be excitedly shared, or an accidental global news story (the Coldplay kisscam 😳). Justin Bieber’s show at Coachella last weekend was made to go viral, but the way the singer achieved that has split fans and critics alike. In case you missed it, there was a big chunk of the show where he brought out a laptop, pulled up YouTube, and shared funny clips and hits from his years as a young heartthrob. The crowd was treated to clips of him falling off stage and walking into a door, and he sang along with music videos from the start of his career. This carousel gives you a good idea… Instagram: (https://www.instagram.com/p/DXBsCmUFgnW/?img_index=7&igsh=MXc0dGpxOTYzZXE3ag==) It was NOT the Eras tour or a Beyoncé show. This was more like being invited round to Bieber’s house for a few drinks and a chat. Given reports he was being paid $10 million for two shows across Coachella’s two weekends, fans might have expected more. But I reckon what Bieber did was art. Yes, it was designed to go viral. As [Dexerto](https://www.dexerto.com/entertainment/justin-bieber-revives-deez-nuts-meme-during-viral-10m-coachella-set-3350655/) put it, _“the moment that spread fastest online came when Bieber pulled up the classic Deez Nuts Vine, the Double Rainbow video, and his own 2025 paparazzi clip, where he said, “It’s not clocking to you that I’m standing on business,” before reenacting the line live on stage.”_ But it was also stripped back, personal, and seemed to be authentically him. That’s an artist doing what he wants to do. He’s been a star for as long as some young adults have been alive - he’s earned it, even if his music isn’t to everyone’s taste. He didn’t need expensive choreography and light shows to earn his millions and get the world talking about him. Good on ya, Justin. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ecf02f61-18af-4592-b14f-18c3b28469cb/Screenshot_2026-04-17_at_11.59.55.png?t=1776423606) Follow image link: (https://www.socialmediatoday.com/news/meta-announces-date-for-2026-conversations-event/817512/) Caption: Meta’s ‘Conversations’ event takes place June 3 in London | Credit: Meta * **Meta** is hosting an [AI-focused ‘Conversations’ messaging event](https://www.socialmediatoday.com/news/meta-announces-date-for-2026-conversations-event/817512/) in London on 3 June. (Meta has invited me to attend in person. Look out for BTS insights in Geekout in June) * **Meta** is [hiking Quest headset prices](https://www.theverge.com/tech/912921/meta-quest-3-3s-vr-price-hike-ram-memory-shortage) as RAM shortages slam hardware costs globally * **Meta**’s new Muse Spark AI is encouraging users to [share health data](https://www.wired.com/story/metas-new-ai-asked-for-my-raw-health-data-and-gave-me-terrible-advice/) like lab results. Experts warn this data isn’t protected and could be stored or used for training or ads * **Meta** has been warned by over 70 advocacy groups that facial recognition glasses will [arm sexual predators](https://www.wired.com/story/meta-ray-ban-oakley-smart-glasses-no-face-recognition-civil-society/) * **Meta** must face a lawsuit in Massachusetts alleging it designed [addictive features](https://www.theguardian.com/technology/2026/apr/10/meta-massachusetts-youth-social-media-addiction-lawsuit?CMP=Share_iOSApp_Other) targeting teens * **Aaron Sorkin** has revealed first footage of [The Social Reckoning](https://www.hollywoodreporter.com/movies/movie-news/social-reckoning-trailer-mikey-madison-white-strong-sorkin-1236561957/), sequel to The Social Network with Jeremy Strong as **Mark Zuckerberg**… but we can’t see it yet. It’s out in October * **Meta** is [preventing](https://www.engadget.com/social-media/meta-isnt-setting-its-oversight-board-free-just-yet-153000172.html) its Oversight Board from working with external AI firms despite interest * **Facebook **Pages have a new [calendar view](https://www.threads.com/@theahmedghanem/post/DXH8MPPjj6i?xmt=AQF0zRI4hRtTDoERpBauri42FCZ4pixYEWJXVCYCmygZsBVTJSOHEvpYG39RjUharWtg83Pd&slof=1) in the content dashboard, displaying both published and scheduled posts. It also adds a new “Voice Translations” section showing content with voice translation enabled * **Facebook** has been spotted allowing you to see other stories by [swiping down](https://www.threads.com/@oncescuradu/post/DXIIvd4DNIt?xmt=AQF0yAVcbh6kJQi7lRCnP7_G78gKooEOgo2RwCbYt2QwCDnnUgQsMHZDl5jl_-SZWfuX5Lw&slof=1) on a story you are viewing **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/11c951c7-f077-4a64-ac1d-7faa65bcc9b3/image.png?t=1776423711) Follow image link: (https://www.socialmediatoday.com/news/instagram-expands-your-algorithm-tool-to-explore/817772/) Caption: Instagram’s ‘Your Algorithm’ feature extended to Explore tab | Credit: Meta * **Instagram** has extended the ‘[Your algorithm](https://www.socialmediatoday.com/news/instagram-expands-your-algorithm-tool-to-explore/817772/)’ feature to the Explore tab * **Instagram **is testing letting you [add images in comments](https://www.threads.com/@mattnavarra/post/DXMf7v7iinK?xmt=AQF0IjxCpLsPyLjiX40fgO4HWp-KLwrLcScQhOCbxesSUaxrK9-wVMNStYMh4YJ9hi41cWI&slof=1) (wild this is only happening now!) * **Instagram **has started [limiting](https://www.threads.com/@theahmedghanem/post/DXET84SDDjQ?xmt=AQF0Gw1_bkD8JQajNYRgt-0_uzGpIV8JULfb4h52BazSQeW5GOPhzKE9AAticOVDp8kKsU8W&slof=1) the number of trial Reels users can post for up to 30 days * **Instagram** is working on the ability to [cross-post Story highlights](https://www.threads.com/@theahmedghanem/post/DXEUkS5jCfF?xmt=AQF0fJU50__Wf8aoTvoezUwae3gV4zLSU4tqvfRS0nw_Eq7bqav6wdA8WjdBIYZ4WXHRx-qQ&slof=1) to Facebook * **Instagram** is[ removing](https://www.threads.com/@theahmedghanem/post/DXL-4PrjPQF?xmt=AQF04AXDej_6T0lJHYV3QyNCw6qSa5LpM9ABWiofEAa_oMQao3RUe0-yy7EaitDQ8w_iHhKF&slof=1) the QR code and copy link options for profiles * **Instagram** is expanding access to [GIF Notes](https://www.threads.com/@oncescuradu/post/DW_t06YDP96?xmt=AQF0nuKX8fJtviel2f59DWYS_SL4C8TBIhifmOYZ1453LTxnBE8BG9HBYiCPrDy7Ds5tI-0M&slof=1) * **Instagram** is now available as a native app on [Android-powered tablets](https://www.threads.com/@oncescuradu/post/DXFV_LCDLdl?xmt=AQF0Q-3BUpjPaUpEZJ9uuVLmsJ72E6YnlOzOjV4Qf288KJHmJw8GJDZiPRnbX_Jytf_7VZo&slof=1) * **Instagram Edits** has added a new [‘Templates’ filter](https://www.threads.com/@oncescuradu/post/DXFayG9DGdE?xmt=AQF0KKaA3WZmoE3cv0gX2-sT-uEXhD9fGAGWiREdyrKoFspXRKA0GhS-_N7z1Xc8zHJibHC5&slof=1) in the Ideas tab * **Instagram Edits** now has a [reach-first dashboard](https://www.linkedin.com/posts/samanthabensimonyehle_instagram-now-has-the-most-insightful-performance-activity-7450196574854373376-201K?utm_source=share&utm_medium=member_ios&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) marketers will love. It ranks your post metrics by what actually boosts reach * **Instagram Edits** has added new font tools, colour control and the ability [recover deleted projects](https://www.threads.com/@mattnavarra/post/DXNG3gAikgP?xmt=AQF0eCM9O4njt2cjmz_2n85g3dWOEKZXdVBKfljii0q8EjqGp0mMTZxJmm1-fF_6TBa_Lz75&slof=1) for seven days **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d6ca52f3-7f7e-4deb-a9f8-836e3d6cf87b/image.png?t=1776423852) Follow image link: (https://www.socialmediatoday.com/news/threads-updates-reply-format-and-web-ui/817775/) Caption: Threads indented replies coming soon | Credit: Meta * **Threads** is switching to [indented replies](https://www.socialmediatoday.com/news/threads-updates-reply-format-and-web-ui/817775/) to make it easier to follow conversations * **Threads** is finally bringing [DMs to the desktop](https://www.engadget.com/social-media/meta-is-giving-threads-on-web-a-redesign-that-finally-adds-direct-messages-192903284.html) web version * **Threads** is set to launch a ‘[live chat](https://www.threads.com/@oncescuradu/post/DXA3WqyDEnK?xmt=AQF0L7cuE1fMBxScyNKM1fWh734BWExP1Cs3CZrC60pn-HpvYM_BCf5LsNfIYT52gCj_4Q58&slof=1)’ feature (oooo!) * **Threads’** API now has expanded [third-party integrations](https://www.socialmediatoday.com/news/meta-updates-threads-api-with-more-third-party-app-integrations/817502/) with content management tools like Hootsuite and Sprout Social * **Threads** is now using a [larger font](https://www.threads.com/@oncescuradu/post/DW9Ekc5jAJY?xmt=AQF0bfGWqGQLXRGBg6bl8VfJ2rsB3HL4U4CeI35BUUV_4x5SLWbgBnJO41UJPYq-EdPRdaND&slof=1) for posts that contain just a single emoji * **Threads** now has a [Fullscreen button](https://www.threads.com/@oncescuradu/post/DXIQQGVDP_D?xmt=AQF0hBYpeA3NtuF5Q244qyA1-QmzwHTxmd-So0fQ1h-GvQTIkbJQK_qJuzJq3IGLtBvaPb4&slof=1) for horizontal videos * **Threads** added a fun, new [Like animation](https://www.threads.com/@oncescuradu/post/DXCGXVPDLsN?xmt=AQF0BcCK-DJeC8PfzHbh-Wb4KebAdYPsMSavInVjAXLQE5F3MHSRuIFUwbl25PS16EUpNJY&slof=1) for posts about the Coachella music festival. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9cbf00c0-9de2-4feb-873d-c491b1868d91/image.png?t=1776424158) Follow image link: (https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-11-whats-new/) Caption: WhatsApp testing new controls for disappearing messages | Credit: WABetaInfo * **WhatsApp** is developing an [“after reading” timer](https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-11-whats-new/) so disappearing messages can be set to vanish at a specific time after being read * **European governments** are forcing officials off **WhatsApp **and Signal onto [state-built messaging apps](https://www.politico.eu/article/european-civil-servants-new-messaging-services/) * **WhatsApp** is developing [49 chat themes](https://wabetainfo.com/whatsapp-web-is-testing-chat-themes-with-49-color-options/) to expand limited customisation on desktop * **WhatsApp** is testing [expanding status updates](https://wabetainfo.com/whatsapp-beta-for-android-2-26-14-9-whats-new/) to recent unsaved contacts * **WhatsApp** is developing a new feature to help Android users monitor the activity of their [linked devices](https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-6-whats-new) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3ed9f936-ba30-4dee-a03a-ea2d18e1d7f8/image.png?t=1776424663) Follow image link: (https://www.threads.com/@oncescuradu/post/DXMJXRJDI2d?xmt=AQF06u-E5nBzAVct168QfzV1dAW2kmSGm8CnoAmHR2XOAg) Caption: X’s standalone chat app X Chat launching 23 April | Credit: @oncescuradu * **X** is set to launch its [standalone messaging app](https://www.threads.com/@oncescuradu/post/DXMJXRJDI2d?xmt=AQF06u-E5nBzAVct168QfzV1dAW2kmSGm8CnoAmHR2XOAg), XChat, for iOS next week * **X** is rolling out a new take on “[Cashtags](https://www.theblock.co/post/397470/x-rolls-out-cashtags)” that will show live stock and crypto data inside user timelines * **X** is overhauling creator payouts to [reward original content](https://techcrunch.com/2026/04/12/x-says-its-reducing-payments-to-clickbait-accounts/) over reposts and aggregators to reign in clickbait accounts * **X **is recommending explicit content to users posing as 13-year-olds, [a study found](https://www.independent.co.uk/news/uk/home-news/explicit-content-teens-elon-musk-x-online-safety-act-b2958070.html) * **X** Money could [threaten](https://www.theverge.com/policy/911702/elon-musk-x-money-senator-warren) consumers, national security, and financial system stability, according to Senator Elizabeth Warren * **X** has expanded the ‘[snooze topics](https://www.threads.com/@oncescuradu/post/DXKc0Q7jPrk?xmt=AQF0_-Y8OLApqZv8mE6rVO9l-A74DAvJSNgTNSdgN3tC_Zm6h5AX_hE9HVdbDBzCA9b_Y5Y&slof=1)’ feature more widely * **X** added a new ‘[Shared media](https://www.threads.com/@oncescuradu/post/DXHD3TVDGTr?xmt=AQF00CRHoxWnz1WPgulNrY3U4cN1MzziA1oFYwlUXyyFGR6lP2weAYORxMOeR89kXCN6MbFx&slof=1)’ feature for private conversations **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db96d0de-dc72-4ce0-b468-3e6e642b4d34/image.png?t=1776424818) Follow image link: (https://newsroom.tiktok.com/olivia-rodrigo-karaoke-april-2026?lang=en) Caption: TikTok’s Olivia Rodrigo ‘Drop Dead’ music hub | Credit: TikTok * **TikTok** launched a global [karaoke campaign](https://newsroom.tiktok.com/olivia-rodrigo-karaoke-april-2026?lang=en) for Olivia Rodrigo’s new single ‘Drop Dead,’ and an in-app listening party for fans * **TikTok** just added an [AI meme generator](https://www.threads.com/@mattnavarra/post/DXHad2EChxr?xmt=AQF0L91imLsA-3kRq9N-xrV3JmTJ87txcZP6PAKDrPGT-pWBrCVWQr3Pxa9IT5MgpTcjgJtZ&slof=1) 💀 * **TikTok** is ramping up its original content strategy with a [scripted romantic drama](https://deadline.com/2026/04/tiktok-original-scripted-series-sam-morgan-romantic-drama-1236858572/) about a Silicon Valley love triangle * **TikTok** published its first transparency report on EU [hate speech removal](https://www.socialmediatoday.com/news/tiktok-publishes-first-transparency-report-on-eu-hate-speech-removal/817269/). It says 96.3% of violating content is removed before users report it * **TikTok** is testing a new ‘With Media’ [comment filter](https://www.threads.com/@oncescuradu/post/DXMI5FSjN0U?xmt=AQF0IwbLtzJP6otOh4_ReVHsn0q77e9r8eLB5rp03BG6P3hSnbfI3LrgqAAtpPcJSG3Zdj8l&slof=1) for post comments * **AMC** is launching ‘The Audacity’ premiere on **TikTok**, split into [21x 3-minute segments](https://variety.com/2026/tv/news/amc-audacity-series-premiere-tiktok-1236713295/?utm_id=97760_v0_s00_e0_tv4) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53abfe02-a919-4ce3-adab-66f3e4f6a9ae/image.png?t=1776425010) Caption: YouTube’s now Shorts feed ‘0-minutes’ limit option | Credit: YouTube * **YouTube** now lets remove Shorts entirely from your feed with a new [0-minutes](https://www.engadget.com/apps/youtube-now-lets-you-hide-shorts-085538825.html) daily Shorts limit option * **YouTube** is testing showing creator posts [directly in the Shorts feed](https://9to5google.com/2026/04/15/youtube-tests-showing-creator-posts-in-your-shorts-feed/) to boost visibility * **YouTube** Premium is [rising](https://www.hollywoodreporter.com/business/digital/youtube-hikes-prices-youtube-premium-music-1236561098/) from $13.99 to $15.99 and family plans are now $26.99. YouTube Music climbs to $11.99, while Premium Lite is now $8.99 * **YouTube**’s mobile app finally lets you [share timestamped videos](https://www.theverge.com/streaming/913611/youtube-mobile-app-share-at-timestamp-clips) * **YouTube** introduced new livestream features like expanded virtual gifts and [ad-free viewing](https://www.socialmediatoday.com/news/4-new-engagement-options-for-youtube-creators/817377/) for viewers who donate to a streamer * **YouTube** and the NFL are in advanced talks over a [five-game broadcast package](https://frontofficesports.com/nfl-youtube-advanced-talks-5-game-package/) * **The UK government** plans to launch a central **YouTube** channel to [counter misinformation](https://news.sky.com/story/government-youtube-drive-to-fight-conspiracy-theorists-and-keyboard-warriors-13530907) and boost reach * **YouTube** confirmed those 90-second unskippable TV ads people saw last week [were just a bug](https://www.androidpolice.com/youtubes-90-second-long-unskipable-ads-arent-intended/). Thank god! * **The Eurovision Song Contest** will [stream for free in US](https://www.hollywoodreporter.com/music/music-news/eurovision-song-contest-2026-youtube-us-free-stream-boycott-1236563550/) on **YouTube** * **YouTube** is partnering with C-SPAN to expand into [education and civic content](https://blog.youtube/news-and-events/americans-learn-us-history-science-innovation/) as the U.S. approaches its 250th anniversary. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17ca2f44-831b-44c3-9e83-21de6eb0d8c9/image.png?t=1776425217) Follow image link: (https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) Caption: LinkedIn’s AI-powered conversational search feature | Credit: LinkedIn * **LinkedIn** is adding AI-powered [summaries](https://www.threads.com/@lindseygamble_/post/DXM7AO9CSAj?xmt=AQF0z5RMnGMa5oxKpuM1Wf6ZxVcCe_1ApyWPgJTjfu8JdgmVwQmLAjGrg0G-e7z2T5uLiHU&slof=1) to search results and expanding AI-powered [‘conversational’ search](https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) to all US users * **Reddit **rolled out [Reminder Ads](https://www.socialmediatoday.com/news/reddit-expands-reminder-ads-globally/817382/) globally, enabling brands to send push alerts before and during events * **Reddit** launched a new [HubSpot integration](https://www.socialmediatoday.com/news/reddit-launches-new-public-beta-integration-with-hubspot/817510/), enabling marketers to publish, schedule, and track campaigns directly * **Snap** has [cut 16% of staff](https://www.cnbc.com/2026/04/15/snap-stock-layoffs-16-percent-workforce.html), eliminating around 1,000 jobs and 300 open roles. The company says AI is replacing repetitive work and boosting efficiency * **Bluesky** suffered serious downtime on Thursday (16 April). The company blamed a [DDOS attack](https://techcrunch.com/2026/04/16/its-not-just-you-bluesky-is-sorta-down/) (ooof!) * **Discord** has introduced new desktop [display settings](https://discord.com/blog/making-discord-on-desktop-look-just-right-display-settings-to-ease-the-eyes) to make chats easier on the eyes * **Roblox** is introducing Kids and Select accounts to [improve safety](https://www.bloomberg.com/news/articles/2026-04-13/roblox-adds-youth-accounts-as-push-for-social-media-bans-grows) for under-16 users …and **Roblox** has [defended](http://Roblox defends expanded age‑checks after parents raise concerns over errors https://www.bbc.co.uk/news/articles/cj94y9r0p10o) its expanded age checks after parents warned kids are being misclassified as adults * **Apple **is reportedly testing four new [smart glasses designs](https://mashable.com/article/apple-testing-four-smart-glasses-designs) to take on **Meta’s Ray-Bans** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- Scary times for graphic designers… Canva is rolling out an AI assistant that can create whole designs for you based on text prompts. Canva's AI assistant can now call various tools to make designs for you: (https://techcrunch.com/2026/04/16/canvas-ai-assistant-can-now-call-various-tools-to-make-designs-for-you/) **__________** ##### Also spotted this week… * **TikTok** now lets you allow AI to [remix your content](https://www.threads.com/@jonahmanzano/post/DXHH4vIlNOw?xmt=AQF0DUe7aaMCRJWguMl63bcWOXeJCD3yQ_pWuDWXyj2uJPKQJE1rQhEQLNfQpaUfxDtQCn_O&slof=1) * **ByteDance** has launched the Seedance 2.0 AI video model [globally](https://www.theinformation.com/briefings/bytedance-launches-seedance-2-0-globally-excluding-u-s), excluding the US * **Facebook **is bringing its opt-in feature that[ scans users’ camera rolls](https://www.socialmediatoday.com/news/facebook-wants-to-scan-users-camera-rolls-for-content/817777/) for content ideas to the UK * **Meta** rolled out AI-powered Pixel upgrades that [automatically capture product and business data](https://www.facebook.com/business/news/pixel-conversionsapi-updates) for ads * **Meta** is plugging its new Muse Spark AI into Ray-Ban smart glasses to [fix shaky computer vision](https://gizmodo.com/meta-is-upgrading-one-of-the-worst-parts-of-its-smart-glasses-2000744953) * **Meta**’s Manus AI app has added [music generation](https://www.threads.com/@theahmedghanem/post/DXETersjF76?xmt=AQF0w0flAkxTREkbkM7MOUJWPxF0LqStjMn0Mys98f0eu-3i8nlrGjkX7zDnarWtLWsgc3s&slof=1) * **LinkedIn **expanded AI-powered [conversational search](https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) from Premium only to all users globally * **LinkedIn** is quietly testing an [AI labour marketplace](https://www.businessinsider.com/linkedin-enters-ai-training-market-challenges-startups-2026-4) paying up to $150/hour for training chatbots * **LinkedIn** is testing an ‘[automatic captioning](https://www.threads.com/@oncescuradu/post/DXEZ63SDAuB?xmt=AQF0NBn4wNTfunxOsikV-KSXx4LO0JzpU7fmrykSasLDrPwOex8EsjMvMOE_E4JHScgagHxg&slof=1)’ feature for videos that duplicates the post’s description in a light blue stripe. * **TikTok** has added new AI [video generation tools](https://www.socialmediatoday.com/news/tiktok-adds-new-ai-video-generation-to-symphony-ad-tool-kit/817379/) to its Symphony ad toolkit * **Adobe** is launching Firefly AI Assistant to [automate complex creative workflows](https://9to5mac.com/2026/04/15/adobes-new-firefly-ai-assistant-will-handle-multi-step-tasks-across-creative-cloud-apps/) using prompts across Creative Cloud apps -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b5dbf7ba-dfa4-491f-8a2c-1aee9fead709/Rangel_17041.jpg?t=1776420513) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-strategists-who-have-been-moving-activity-7450196320969056257-SMIh/) Caption: **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a382c9dc-1dc3-464c-bb25-a01e7dd501c0/Rangel_17042.jpg?t=1776420531) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-googling-how-to-say-activity-7449833928816852994-Kkz5/?utm_medium=ios_app&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE&utm_source=social_share_send&utm_campaign=copy_link) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- Honestly, I’m not turning into a Belieber…! 😬 Without wanting to go TOO overboard on the Bieber stuff, his Coachella set did inspire a lot of great memes… ….With people and brands [putting their own spin](https://www.complex.com/music/a/treyalston/justin-bieber-coachella-meme-2026) on his ‘YouTube karaoke’. Tweet: (https://twitter.com/chesscom/status/2043779584907255931?s=61) **__________** Tweet: (https://twitter.com/kfc_es/status/2043731289992208464?s=61) **__________** Tweet: (https://twitter.com/torvesta/status/2043475026586869886?s=61) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Super Mario has entered his AI slop era**… **and it’s selling. 🍄 **TikTok Shop** is filling up with low-effort AI videos using familiar characters to sell products—often wrapped in fake, emotional storytelling that converts. Super Mario is now the face of TikTok Shop AI slop, and it's fooling millions: (https://www.polygon.com/super-mario-has-become-the-face-of-tiktok-shop-ai-slop/) **__________** **More viral news this week:** * **Indie band Geese** has been dragged into a [“psyop” drama](https://www.garbageday.email/p/the-wild-geese-chase) over shady viral marketing claims * **Gen Z service members** on #MilitaryTok are sharing [anxious, sarcastic reactions](https://www.theguardian.com/us-news/2026/apr/04/military-tiktok-iran-war-trump-hegseth?CMP=Share_iOSApp_Other) to the Iran war. Their tone contrasts with the White House’s gamified “warrior culture” messaging * **Gen Z’s ‘Silent Scream’** is driving the internet (and millennials) [crazy](https://www.the-independent.com/life-style/gen-z-silent-scream-tiktok-slang-b2957678.html) * **TikTok’s latest viral trend** features users [eating clay flower pots](https://www.vice.com/en/article/tiktoks-weirdest-new-trend-involves-eating-flower-pots-heres-what-that-does-to-your-body/) (don’t try it yourself) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands are reply-guying their way into relevance… From **TikTok** to **Instagram** and **X**, brands are hijacking viral comment threads to chase culture and cheap engagement But it’s a risky game, where forced tone, backlash, and brand dilution can hit fast. Why brands can't stop acting like reply guys and jumping into viral comment threads on social media: (https://www.modernretail.co/marketing/why-brands-cant-stop-acting-like-reply-guys-and-jumping-into-viral-comment-threads-on-social-media/) **__________** **More brand news and views:** * How **The Daily Show** is [outsmarting](https://www.adweek.com/convergent-tv/the-daily-show-outsmarting-social-media-algorithm/) the social media algorithm * **Walmart** is scaling [creator-led commerce](https://www.marketingdive.com/news/inside-walmarts-creator-driven-social-commerce-playbook/816113/) as social becomes a key shopping discovery channel for consumers * How **Dr Pepper** [doubled down on fandom](https://www.adweek.com/social-marketing/why-dr-pepper-became-its-own-biggest-fan-on-social/), making social media the core of its marketing strategy. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"The Meta brand is not something people want to put anywhere near their face”“ — – **Snap CEO Evan Spiegel **[disses Meta’s smart glasses](https://www.threads.com/@mattnavarra/post/DXE9vjpkWgr?xmt=AQF0Pe6tvM5zpnanpmbBAqoLAPiUD4ckfjv9zBiwHmZ6ysHQLTn7qRGAvNtI5JBcW2Zc3lPH&slof=1) as he gears up to launch the next generation of Spectacles later this year **__________** **Also quoted this week:** _“Completely insane… untenable"_ **- Snap CEO Evan Spiegel** describes his [work schedule](https://www.businessinsider.com/snap-evan-spiegel-snapchat-kerr-work-life-balance-specs-family-2026-4) **__________** _“Stock up on several VPNs”_ **- Telegram CEO Pavel Durov** [advises](https://www.techradar.com/vpn/vpn-privacy-security/telegram-ceo-urges-russians-to-stock-up-on-vpns-as-the-platform-gets-an-anti-censorship-boost) Russian users on how to keep access to the app as the Kremlin cracks down **__________** _“It’s not very often that the MPA takes on a 1.6 trillion-dollar company"_ **- Motion Picture Association CEO Charlie Rivkin** on [clashing with Meta](https://www.threads.com/@mattnavarra/post/DXHnlqhikzt?xmt=AQF0Juevukj_bCxKL3RrV3FFVstEjbii8Wjq0MV3fXWNUL9YtuFizx7WlPl_lJrr1RRT6R0S&slof=1) over Instagram’s use of the ‘PG13’ age rating **__________** _“The addictive scrolling mechanisms are really problematic…. They need to go" _ _“Things can’t go on like this, they must change because right now social media is putting our children at risk.” _ _“In a world in which children are protected, even if that means access is restricted, that is preferable to a world where harm is the price of participation.”_ **- UK Prime Minister Keir Starmer** [isn’t a fan](https://www.reuters.com/business/media-telecom/social-media-platforms-need-stop-never-ending-scrolling-uks-starmer-says-2026-04-13/) of infinite-scroll feeds and is [demanding action](https://www.theguardian.com/uk-news/2026/apr/16/keir-starmer-social-media-firms-no-10-meeting) from social media companies to protect teen users -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **Iran is dominating the social media propaganda battle** against the US with viral memes, AI videos, and satire. Gen Z creators are pushing content targeting US audiences during the ongoing conflict, to challenge the US government viewpoint. Given the war is unpopular with the public around much of the world, it’s arguably quite an easy game to play, but they’re good at it. Viral victory: Iran is beating the land of tech bros in the social media wars: (https://www.theguardian.com/world/2026/apr/15/iran-beating-us-social-media-wars?CMP=Share_iOSApp_Other) **__________** **But also:** * **The first AI-era war** is a ["slopaganda" battle](https://www.axios.com/2026/04/14/ai-tools-propaganda-social-media) to control memes -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772124178) Caption: -------------------- **X’s aggressive bot purge** is wiping real users, including private “alt” p**n accounts. 😳 An AI-powered crackdown is sweeping up legit users alongside bots—exposing how blunt enforcement breaks trust, mislabels behaviour, and risks pushing core communities off-platform. X’s Big Bot Purge Wiped Out a Lot of People’s Secret P**n Feeds: (https://www.wired.com/story/x-bot-purge-wipes-out-secret-porn-feeds/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **Pinterest** has dropped a bold campaign [urging users to ditch social media](https://www.socialmediatoday.com/news/pinterests-latest-ad-campaign-encourages-people-to-get-off-social-media/817640/). The campaign’s tagline: _“The best thing you can find online is a reason to go offline.”_ The company is doubling down on positioning Pinterest as a discovery tool, not an addictive social platform. The campaign subtly attacks rival social platforms while branding Pinterest as the “healthier” alternative. Youtube: Pinterest | How did they do it? (https://youtu.be/qr8bNBuptpU?si=BFwlgcAE_3LnkqFt) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **AI-generated influencers** have been posing as real attendees at Coachella. Many avatars, like _‘Grannyspills’,_ fake interactions with celebrities, often without clear AI disclosure. The trend highlights growing concerns about authenticity, as fake influencers chase clout and brand deals. AI influencers are ‘everywhere’ at Coachella: (https://www.theverge.com/ai-artificial-intelligence/911267/ai-influencers-coachella) **__________** **More WTF this week:** * **An American YouTuber was jailed** for [vile ‘rage bait’ stunts](https://www.thedailybeast.com/american-youtuber-jonny-somali-25-jailed-for-vile-statue-stunt-in-south-korea/) like kissing a “Statue of Peace,” honouring WWII sexual slavery victims * **Google, Microsoft, and Meta** are all tracking you [even when you opt out](https://www.threads.com/@mattnavarra/post/DXHizKlitct?xmt=AQF0B6COWOhIHZSIJTWrxVHt4KTGiuZCpkVye-p3UoYdImzflcZ8w0O8Z6gAr_cnZa0uXGXP&slof=1) * **Ray-Ban Meta smart glasses triggered controversy** at the Masters as fans used them to [bypass strict recording bans](https://www.androidpolice.com/ray-ban-meta-cause-a-stir-at-prestigious-sports-event-amid-calls-for-a-future-ban/) * **Telegram is still hosting** a sanctioned [$21 billion crypto scammer black market](https://www.wired.com/story/telegram-is-still-hosting-a-sanctioned-21-billion-crypto-scammer-black-market/) * **You’d think he’d stick to X**, but… Elon Musk [might have joined TikTok and Instagram](https://www.nytimes.com/2026/04/12/technology/elon-musk-tiktok.html?smid=nytcore-ios-share) * **The Meta AI app** is [telling your friend](https://techcrunch.com/2026/04/10/psa-if-you-use-the-meta-ai-app-your-friends-will-find-out-and-it-will-be-embarrassing/)s on Instagram if you use it. Careful - you might look uncool * **Dr TikTok: **patients are [diagnosing chronic illnesses](https://www.theguardian.com/technology/2026/apr/12/tiktok-diagnose-cancer-chronic-illnesses-doctors?CMP=Share_iOSApp_Other) with anonymous commenters’ help -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **It’s well understood now** that social media amplifies extreme voices, fuelling populism and political polarisation globally. But this piece looks at data showing AI chatbots instead push users toward moderate, expert-aligned viewpoints, nudging both left and right users toward the center. Conspiracy beliefs thrive on social platforms but are rarely endorsed by AI… at least for now! Social media is populist and polarising; AI may be the opposite: (https://www.ft.com/content/3880176e-d3ac-4311-9052-fdfeaed56a0e) **__________** **Also this week:** * **A new study shows **35% of new websites since 2022 are AI-generated or AI-assisted. Researchers say [AI content is 107% more positive](https://www.wired.com/story/ai-slop-is-changing-the-internet-just-not-how-you-might-think/), driving an overly cheerful, “fake-happy” internet tone -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebb5a3e5-d135-42bf-952a-cac3d0dd5b3e/USA_Today.jpg?t=1776423322) Caption: **USA Today** is looking for a [Social Media and Engagement Content Strategy Analyst](https://www.samssocialmediaclub.com/job/social-media-and-engagement-content-strategy-analyst/) _[Remote, USA]_ **__________** **More top social media jobs:** * **The UK Cabinet Office** needs a [Videographer & Social Media Content Creator](https://www.samssocialmediaclub.com/job/videographer-social-media-content-creator/) _[London, UK]_ * **Mozilla** is hiring a [Social Media & Content Strategist (Open-Source AI)](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai-2/) _[Remote, global]_ * **GoCardless** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai-2/) _[Leeds, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**673 MILLION**“ — – **Cristiano Ronaldo’s Instagram follower count**, as [celebrities dominate](https://www.threads.com/@mattnavarra/post/DXHC4xdijdX?xmt=AQF0BIDZwIcyFDsjlPLbwh6z_oRDqSUNlBFb8bXv3sQDPKKKxIEuy2pPiPfVAbPEer1Z-vbZ&slof=1) the 2026 most-followed accounts on the platform **__________** **More social stats **📊 * **NOT LAME: **TikTok’s top creators in 2026 are led by Khaby Lame with [160.7 million](https://www.threads.com/@mattnavarra/post/DXHCsiNinRs?xmt=AQF0IlY614A773NBCNNJJx4nieB1OTlw7RNskkbk2kjKq4EKQ4OL1_3tgQ7Eoxif4dvmLXY&slof=1) followers * **TWITCHY:** Twitch’s biggest streamers now pull huge audiences, with Kai Cenat leading at [20.21 million](https://www.threads.com/@mattnavarra/post/DXHCYAIigfq?xmt=AQF0H0irPIlMTZWxwMp7FKqLgNMqaN5LTqGXG8EiU1I7TjJepQr-MiI84edDOXH7TWDybCp6&slof=1) followers * **FAST FLAG: **TikTok says [88.7%](https://www.socialmediatoday.com/news/tiktok-publishes-first-transparency-report-on-eu-hate-speech-removal/817269/) of flagged content in the EU is reviewed within 24 hours, with a median response time of 3.05 hours * **NOT WORKING: **New research shows [over 60%](https://www.threads.com/@mattnavarra/post/DXElCdcCvBR?xmt=AQF0FowdlR_1S-yJOZK070eQRW5gUSdNwHOFq7sZ3jSI_QKm0_TtvlwaqHFF-iHjcqqt-n4&slof=1) of Australian teens still access social media despite the ban * **BREAKING!:** “Breaking news” posts on X deliver [4x engagement](https://www.threads.com/@mattnavarra/post/DXFBRJECpwd?xmt=AQF0b1SbtWIQQtJIe5hLnRTZIoTA-tSp2UEWce62BifbCiPEFJ3JYeUXz4WQT_3PQQa_4KQL&slof=1) for news publishers compared to those without that text * **SNEAKY:** In a study of ChatGPT, Reddit content was frequently retrieved but cited just [1.93%](https://www.searchenginejournal.com/chatgpt-often-retrieves-but-rarely-cites-reddit-pages-data-shows/572243/) of the time * **DOMINATION:** Social media platforms dominate digital advertising, with Facebook, Instagram, YouTube and TikTok capturing [over 90% of social ad revenue](https://www.hollywoodreporter.com/business/business-news/meta-social-media-ad-revenue-70-percent-facebook-instagram-1236563625/). Meta dominates with a staggering 70% share of that market * **MOSTLY HARMLESS?: **[Most US teens](https://www.threads.com/@mattnavarra/post/DXKCFeXiu8k?xmt=AQF0iJkRSX5IeDidcthRALFTPPjm-wTJcXl0TDJMYe7X7O-Bplhv2vQScqzPtNkmzjhsPl38&slof=1) say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health * **NEWSTOK: **[45%](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0TUv5GTl7SzGv0hBHavaupsllEXCmsdmyjNBdYafS8bopaQqKPn1BQINzpPBMQIkZ5Mz-&slof=1) of TikTok users use the app to get news, vs 26% for Snapchat -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Social traffic kinda stinks for news publishers now, [in three charts](https://www.threads.com/@mattnavarra/post/DXHkc8wiosi?xmt=AQF0iMVYQ_7lE0TnpcB6gvCCd8ti_pf1_xQU0JNCo2QD5MKKY1MB6C-DG6TcFO3DW4C6J6if&slof=1). New data show **Twitter / X** referrals have **plunged 70% globally** since Elon Musk’s 2022 acquisition. **Facebook** referral traffic has also seen steep declines. And even when users click through, engagement time on news sites is falling. Here’s the most stark chart… 😳 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b4b57b2d-c8ed-4fc7-a927-95b9d222a80b/Traffic_drop.jpg?t=1776423993) Caption: **__________** **More charts **📈 * **AD IT UP: **How Meta fares against big tech rivals on [predicted ad revenues](https://www.threads.com/@mattnavarra/post/DXE7IXyCj8t?xmt=AQF0smrD46uFajfwuhHnpavQyWSch7u0mQZIMPMOMzN77rtra9MMxbQH-PEyn2f1PmRNDKTE&slof=1) for 2026 * **GET THE MESSAGE: **Snapchat [dominates messaging](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0lVOhxSp85dpPvx6KUemuWyqAAh1_DiWaHMBMrO9OyPb13zVfuChDDCvZn3SWanJtP536&slof=1) among US teens * **GIVE ME A REASON: **US teens use TikTok, Instagram, and Snapchat for [entertainment and connection](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0tXJVYvBpjW8u7AHyJdo5WVtD-HVtVLE3sUkBCTp9wdwO7wJyphxoHNux35s2VCasMUE6&slof=1), but TikTok stands out for product reviews -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Things can't go on like this, Starmer tells social media bosses: (https://www.bbc.co.uk/news/articles/crl11ynjyn1o?app-referrer=deep-link) ##### Also making headlines this week… 📰 * **How the UK government** plans to regulate social media for under-16s. [[The Guardian](https://www.theguardian.com/media/2026/apr/16/uk-government-plans-regulate-social-media-under-16s?CMP=Share_iOSApp_Other)] * **Meta is reorganising **Reality Labs to “adapt and execute faster.” [[The Information $$$](https://www.theinformation.com/briefings/exclusive-meta-reorganizes-reality-labs-execute-faster)] * **Meta signed a deal **with Broadcom to deploy over 1 gigawatt of custom AI chips, scaling to multiple gigawatts by 2027. [[CNBC](https://www.cnbc.com/2026/04/14/meta-commits-to-one-gigawatt-of-custom-chips-with-broadcom-as-hock-tan-agrees-to-leave-board.html)] * **Meta increased action** against some posts using the word “antifa”. [[The Intercept](https://theintercept.com/2026/04/14/facebook-instagram-antifa-censor/)] * **Snap is partnering** with Qualcomm to power its new AI Spectacles launching this year. [[The Verge](https://www.theverge.com/tech/909608/snap-specs-qualcomm-snapdragon-ar-glasses)] * **Snap is pitching **'conversational commerce' as a TikTok alternative. [[AdWeek $$$](https://www.adweek.com/brand-marketing/snap-pitches-conversational-commerce-as-tiktok-alternative/)] * **The UK government is proposing** making tech execs criminally liable for failing to remove non-consensual intimate images from their platforms. [[Politico](https://www.politico.eu/article/uk-looks-to-hold-tech-execs-personally-liable-for-intimate-image-abuse/)] * **The EU is preparing** to roll out its own age-verification system within weeks. [[Politico](https://www.politico.eu/article/online-age-checks-are-coming-europe-children-social-media/)] * **Europe should regulate** Big Tech instead of banning kids from social media, Estonia says. [[Politico](https://www.politico.eu/article/europe-should-stand-up-to-big-tech-instead-of-imposing-social-media-bans-estonia-says/)] * **The Philippine government** has ordered Meta to curb “false and panic-inducing” content on Facebook or risk legal action. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-12/philippines-asks-facebook-to-curb-fake-news-warns-of-legal-move)] * **Adam Mosseri says** that too many** **Instagram content creators are not focusing “on the actual raw content, the message, the raw creative”, and instead prioritising production value. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DW9qKtPDNYI?xmt=AQF0Vow1VhSZN0xKrxIk-DHneD1VWRpM5W6k2wWOOD2kFCuPbeo2aRTYLQISm7z5YHEsvlJx&slof=1)] * **BeReal is ramping up** creator outreach to revive growth after a 41% download drop in 2025. [[Business Insider $$$](https://www.businessinsider.com/bereal-targets-us-creators-to-boost-app-engagement-2026-4)] * **Remember RedNote?** It’s chasing US expansion after its “TikTok refugee” moment faded. [[Rest of World](https://restofworld.org/2026/rednote-china-us-expansion-ecommerce-launch/)] * **Retirees are increasingly spending** large portions of their free time on social media due to a lack of daily structure. [[Digital Trends](https://www.digitaltrends.com/social-media/social-media-is-robbing-your-time-even-in-the-ripe-retirement-phase/)] * **Twitch’s CEO says** the platform’s advantage is prioritising “community” and shared live experiences. [[Semafor](https://www.semafor.com/article/04/16/2026/twitch-ceo-dan-clancy-said-hes-not-worried-about-competition-from-youtube-and-tiktok)] * **Gary Neville’s Overlap** media company has acquired Mark Goldbridge’s YouTube empire in a seven-figure deal. [[The Guardian](https://www.theguardian.com/media/2026/apr/14/gary-neville-the-overlap-mark-goldbridge-youtube-football?CMP=Share_iOSApp_Other)] **New platform features and tests:** * **Facebook has been spotted** testing a new UI for the app’s main menu on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DW_td7vDKHg?xmt=AQF0SImXUGOao00r9JKCBvYo7QXcL_nDFrIMZMwsn-rMEVlI_niJbjDhpfkR0us7AK_wkrT4&slof=1)] * **Messenger now has** a shortcut to Facebook Dating. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXL9H5uDBgl?xmt=AQF0_ruka2fLwfQgtF_1kaA_oyOjPb8DlhO-44yqGoe2oWsBmdQwLJ8XGQQkVQi8yGA8wuQP&slof=1)] * **Threads added **a new UI for the comment section available for horizontal videos. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIRTUSDN9P?xmt=AQF0hbBrbhLzPvT9onngdk52Vcy3LiQa7Z2C-kh8L90EIO56wM3YNKTEY1eCf0H97MXUX6qa&slof=1)] * **WhatsApp is testing** a new design for the toggle buttons. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIICC9DANa?xmt=AQF0yBJj_0vDJYCB0_zt4DgkXCi1qqyR_5WP5fGKmMzTlh83aqhTTp1xIwwjZpzoLwj1hL8&slof=1)] * **TikTok is now showing** ‘New following’ activity in a separate tab in the inbox. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIHw80jOr5?xmt=AQF0W9FTi7hPrdMZLAOuA8SvKARTbhrQvItwFva9l4k6jGYDbkv1blpDFi0vKFct8qqQB8gE&slof=1)] * **X now displays posts** with 2+ images and clips in a Carousel layout on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIP0eqjGeG?xmt=AQF0h6H-4nwLtXdnxaAfFW6xhp2XdejciplqbVwxSFKIfwE0N-DMSNyrx8p_iRSEjehdKOzM&slof=1)] * **X now has** a new design for profiles’ Video section on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIQ6XnjB4S?xmt=AQF0wSgX7VSvJ36Mfr8BgCqMqJKdoG8YzM609IdxOG2fDbeXFAFENaCvv5nfRfMIV97gSCE&slof=1)] * **X updated the design** of its Premium settings page on web, and added a new header showing when your account was verified. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXH7sT1DrIm?xmt=AQF0agiItmi_IolT3adljwMburw01tahWj8PFJylYZ6aM4QS57UoKf70bmOKN2iW0cr0vo3c&slof=1)] * **Snapchat started** showing when your Buddy Pass free invites will be refilled. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXFG6imjODB?xmt=AQF0lhZNGlv-PRTb1K-2sYOkhuyJJbl-mOhopTws51pXoIpYS887rmAVBg_9jgbacWK8PuM&slof=1)] * **Reddit’s iOS app** is adding Liquid Glass soon. [[9to5Mac](https://9to5mac.com/2026/04/16/reddits-ios-app-is-adding-liquid-glass-soon-heres-how-it-looks/)] * **Netflix is going full TikTok** with a new vertical video feed. [[Android Authority](https://www.androidauthority.com/netflix-mobile-app-vertical-video-3658431/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Influencers aren’t scaling themselves. They’re replacing themselves. 🤖 AI-generated “digital twins” of content creators and celebrities are popping up all over the place, and managing this revolution is a major priority for talent agencies like CAA. But will audiences truly respond to a digital facsimile of the star they think they know and love? Mega Influencers Are Replacing Themselves With AI Clones: (https://www.vanityfair.com/news/story/influencers-ai-clones) **__________** **Also worth a read: **👀 * **How Bluesky earned its reputation** — and why [it could be the way of the future](https://www.semafor.com/article/04/10/2026/how-bluesky-earned-its-reputation-and-why-it-could-be-the-way-of-the-future) * **“Screens aren’t destroying young minds.** [I should know](https://www.washingtonpost.com/opinions/2026/04/12/social-media-ban-youth-mental-health/) * **Hollywood is casting influencers** to [win back Gen Z audiences abandoning traditional media](https://airmail.news/issues/2026-4-11/the-influencers-are-coming) * **How influencers fiercely strategize **[behind the scenes a Coachella](https://www.fastcompany.com/91525252/coachella-influencers-content-creators) * **YouTube, TikTok, and Meta are betting** [creator talent is portable](https://www.adweek.com/social-marketing/youtube-tiktok-and-meta-are-betting-creator-talent-is-portable/) * **Why Instagram’s shoppable Reels** may be [too little, too late](https://www.businessoffashion.com/briefings/marketing-pr/why-instagrams-shoppable-reels-may-be-too-little-too-late/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Your next smartphone could literally tell you how to pose for social media 😱 **Huawei’s Pura 90 **offers AI-powered Posture Recommendations to help users look better in photos. The feature analyzes scenes and suggests poses via on-screen outlines and pose instructions. The aim is to boost your social media appeal by helping you become more photogenic, but I think I’ll stick to an awkward smile. Whatever happened to authenticity, eh? Your next smartphone could literally tell you how to pose for social media: (https://www.androidauthority.com/huawei-pura-90-ai-posture-recommendation-3657761/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- You have reached the end of this week’s Geekout. Chalk that up as an achievement, given how long it is! _________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dc484a79-d57e-4aad-bc0c-5a29968708f3/battle_of_the_brands.jpg?t=1776428206) Caption: I’m looking forward to watching the final episode of Channel 4s **‘Battle of the Brands’ **- **Cadbury’s vs. McVities.** My nerdy face may pop-up one last time. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/947cdc49-cce7-4799-bf08-2d80a13bdb2c/Screenshot_2026-04-17_at_13.15.37.png?t=1776428155) Follow image link: (https://www.channel4.com/programmes/battle-of-the-brands) Caption: In last week’s episode, **Primark vs. John Lewis,** Channel 4 used several clips of me talking about Primark’s TikTok influencer strategy. You can [watch it on-demand here](https://www.channel4.com/programmes/battle-of-the-brands). — Right… I’m heading off to accept a **VERY surprising and exciting invitation** that just landed in my inbox from **Meta**! More details in next week’s Geekout. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/bieber-viral-coachella-zuckerberg-clone

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1011761-5e22-4a37-8a00-d4d76b1b8b4c/Geekout_170426.jpg?t=1776429855) Caption: -------------------- **Advertise in Geekout** Geekout is sent to 30K social media pros** ** 65%+ open rate / Up to 3.5% Ad CTR **Sponsor Geekout** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/bieber-viral-coachella-zuckerberg-clone) -------------------- ## **Hello, geeks!** I never thought I would be writing this. This week’s Geekout features a lot of Justin Bieber. I’m so sorry. 🤷‍♂️ The shaven-headed pop monkey generated a lot of headlines following his $10M Coachella ‘performance’. Some critics slammed his _‘YouTube Karaoke’_ set as _‘lazy’,_ low-energy, and uninspired… …But many others leapt to his defence describing it as genius and that those people mocking his nostalgic, meme-filled YouTube screen share were missing the point entirely. Keep scrolling for my take on the story splitting online opinion this week. **__________** ##### **Happy 1st Birthday Instagram Edits **🎂 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/484b010b-946f-4def-9d80-469ab16ec844/image.png?t=1776421550) Caption: - Instagram’s Edits app is turning one! To celebrate, it’s hosting a virtual event that doubles as a birthday celebration — and I got a party invite 🥳 Creators [@rvxmendoza](https://www.instagram.com/rvxmendoza/) and [@funyaasi](https://www.instagram.com/funyaasi/?hl=en) will join Edits Product Lead, Matthew Simari, for live editing demos and a walkthrough of how videos go from idea to final post inside the app. The product team will be tease what’s next for Edits in 2026. Members of the [Geekout VIP community on WhatsApp](https://nas.com/geekout) want to gatecrash the party! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ca79729-0245-44a7-8a72-bd40389fddeb/Screenshot_2026-04-17_at_11.38.44.png?t=1776422336) Follow image link: (https://geekout-celebration-join.lovable.app/) Caption: - One member, [Aditya Choudhary](https://www.linkedin.com/in/adityavsc/), [set up a petition](https://geekout-celebration-join.lovable.app/) to pressure Instagram into sending out more invites (just for fun!) I sent it to my contacts at **Instagram HQ.** And to my surprise, they have buckled and promised more invites: 🤣👇 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/493d5bf3-d940-4773-993c-79e83e2d0412/Screenshot_2026-04-17_at_11.40.03.png?t=1776422418) Caption: - ✨** **[**Join Geekout VIP Group Chat**](https://nas.com/geekout?discountCode=GEEKFREE) on WhatsApp for FREE + get an IG Edits party invite. Use discount code: [GEEKFREE](https://nas.com/geekout?discountCode=GEEKFREE) **__________** ##### 2 cool things… 👀 🚨 Steal these AI prompts created by the world’s top marketers — 20+ WILD prompts for social teams… [The 3rd one is genius!](https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2)* - 🔥 The AI workshop __every__ social media team needs to attend… Trust me, it’s good! — 1,700+ people [requested an invite](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=)* ^*Sponsored Message^ -------------------- ###### SPONSORED ▶︎ FREE AI PROMPTS #### 23 AI Prompts Top Marketers _Actually_ Use — Steal These! 👀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/57061087-7f0e-4873-93cf-2e09a59616ad/1200x627_v3.png?t=1776359607) Follow image link: (https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2) Caption: - Are your AI prompts producing generic output? You ask for insights… and get something that could fit any brand. 😬 So you tweak the prompt. Try again. Still generic. Because AI isn’t the problem. Your prompts are. Most prompts are written by AI, for AI. These aren’t. **Brand24** collected **20+ AI prompts** **from 21 top marketers** like _Andy Crestodina, Neal Schaffer,_ and _Sara Stella Lattanzio._ **Steal the AI prompts they use daily for…** * 📊** Market research** in minutes not weeks * 🧠** Competitor analysis** that actually makes sense * 💬** Social insights **you can use to shape your strategy * 📈 **Strategy & decision-making** that doesn’t hurt your head! **What’s inside…?** * **⚡️ 23 AI prompts **for deeper research, planning & reporting * **⏱️ Quick-start guide** to customise each prompt to suit your needs * **📋 List of top data sources** to use in prompts for better, on-brand outputs Built on real signals like conversations, sentiment, and trends. Get your job done faster. Steel the AI prompts used by top marketing pros **↪︎ Grab the **[**FREE AI Prompt Book**](https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2)** for marketers!** 🔓 Unlock 20+ AI Prompts (https://brand24.com/20-marketing-ai-prompts/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter_ad_2) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta builds AI version of Mark Zuckerberg to interact with staff: (https://giftarticle.ft.com/giftarticle/actions/redeem/f9066169-3ddd-4a29-9dbd-b63657b8b8aa) 2. **Elon Musk’s Grok AI chatbot is still making sexual deepfakes**, despite X’s promise to stop it [[PERSISTING](https://www.nbcnews.com/tech/tech-news/musks-ai-chatbot-grok-xai-making-sexual-deepfakes-imagine-rcna265855)] 3. **Europe moves toward a coordinated** EU-wide teen social media ban [[ESCALATING](https://www.luxtimes.lu/europeanunion/macron-calls-for-united-eu-front-on-youth-social-media-limits/146051765.html)] 4. **British MPs vote against a social media ban** for under-16s a second time [[BLOCKING](https://www.theguardian.com/uk-news/2026/apr/15/mps-vote-against-social-media-ban-for-under-16s-a-second-time?CMP=Share_iOSApp_Other)] 5. **EU threatens to force Meta** to restore WhatsApp access for rival AI chatbots [[REGULATING](https://archive.is/1smXx)] -------------------- ###### SPONSORED ▶︎ FREE AI WORKSHOP #### Most Social Teams Are Using AI Wrong — Is this _YOU_? 👇 🤔 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2a4d7622-0f3e-4ddc-8c66-3e08b64fbbc0/april_ai_workshop_webinar_2026_thumbnail__1_.png?t=1776360006) Follow image link: (https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) Caption: - AI isn’t replacing you. But it is exposing you. 😬 Be honest! Have you ever... * **Posted AI content that feels off**… but hoping no one notices?…or * **Avoided AI completely **because it all feels a bit 🤖 + soulless? An ALARMING number of us have! And that’s a problem. Right now, most social teams are either… * **Pumping out beige**, forgettable AI content…or * **Ignoring AI and falling behind** on optimising workflows Neither wins.... So let’s cut through the noise. I’m teaming up with **Sprout Social’s Curtis Midkiff** (Social Director) for an [unfiltered conversation + interactive workshop](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) on how AI actually fits into high-performing social teams. **In the session, we'll explain:** * 🧠** Where** AI gives you an edge… and where it kills your content! * 💬 **Why** human-led content still outperforms AI * ✍ **How** to write AI prompts that save hours + unlock better insights * 📊 **How** to use AI to prove social's value… without making your boss glaze over! Then we're switching gears for an **interactive workshop:** Real prompts, examples and takeaways you can use instantly. No (AI) slop. No hype. Just what actually works. ⏰ **Thursday, April 23 | 9 AM PT / 12 PM ET / 5 PM UK** 👉 [Request Your Invite](https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=)... Spaces limited. ✨ Save Your Spot ✨ (https://sproutsocial.com/insights/webinars/how-to-scale-social-with-ai/?utm_source=influencer_marketing&utm_medium=newsletter&utm_campaign=wb-20260423-AI_in_social__2026_campaign&utm_content=matt_navarra_geekout&utm_term=) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **THAT Justin Bieber show** Justin Bieber Coachella review: Why critics missed the point: (https://www.newsweek.com/entertainment/music/justin-bieber-coachella-review-why-critics-missed-the-point-11817342) Viral moments are a big part of the modern big music show experience, whether whether they’re intentional guest appearances made to be excitedly shared, or an accidental global news story (the Coldplay kisscam 😳). Justin Bieber’s show at Coachella last weekend was made to go viral, but the way the singer achieved that has split fans and critics alike. In case you missed it, there was a big chunk of the show where he brought out a laptop, pulled up YouTube, and shared funny clips and hits from his years as a young heartthrob. The crowd was treated to clips of him falling off stage and walking into a door, and he sang along with music videos from the start of his career. This carousel gives you a good idea… Instagram: (https://www.instagram.com/p/DXBsCmUFgnW/?img_index=7&igsh=MXc0dGpxOTYzZXE3ag==) It was NOT the Eras tour or a Beyoncé show. This was more like being invited round to Bieber’s house for a few drinks and a chat. Given reports he was being paid $10 million for two shows across Coachella’s two weekends, fans might have expected more. But I reckon what Bieber did was art. Yes, it was designed to go viral. As [Dexerto](https://www.dexerto.com/entertainment/justin-bieber-revives-deez-nuts-meme-during-viral-10m-coachella-set-3350655/) put it, _“the moment that spread fastest online came when Bieber pulled up the classic Deez Nuts Vine, the Double Rainbow video, and his own 2025 paparazzi clip, where he said, “It’s not clocking to you that I’m standing on business,” before reenacting the line live on stage.”_ But it was also stripped back, personal, and seemed to be authentically him. That’s an artist doing what he wants to do. He’s been a star for as long as some young adults have been alive - he’s earned it, even if his music isn’t to everyone’s taste. He didn’t need expensive choreography and light shows to earn his millions and get the world talking about him. Good on ya, Justin. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ecf02f61-18af-4592-b14f-18c3b28469cb/Screenshot_2026-04-17_at_11.59.55.png?t=1776423606) Follow image link: (https://www.socialmediatoday.com/news/meta-announces-date-for-2026-conversations-event/817512/) Caption: Meta’s ‘Conversations’ event takes place June 3 in London | Credit: Meta * **Meta** is hosting an [AI-focused ‘Conversations’ messaging event](https://www.socialmediatoday.com/news/meta-announces-date-for-2026-conversations-event/817512/) in London on 3 June. (Meta has invited me to attend in person. Look out for BTS insights in Geekout in June) * **Meta** is [hiking Quest headset prices](https://www.theverge.com/tech/912921/meta-quest-3-3s-vr-price-hike-ram-memory-shortage) as RAM shortages slam hardware costs globally * **Meta**’s new Muse Spark AI is encouraging users to [share health data](https://www.wired.com/story/metas-new-ai-asked-for-my-raw-health-data-and-gave-me-terrible-advice/) like lab results. Experts warn this data isn’t protected and could be stored or used for training or ads * **Meta** has been warned by over 70 advocacy groups that facial recognition glasses will [arm sexual predators](https://www.wired.com/story/meta-ray-ban-oakley-smart-glasses-no-face-recognition-civil-society/) * **Meta** must face a lawsuit in Massachusetts alleging it designed [addictive features](https://www.theguardian.com/technology/2026/apr/10/meta-massachusetts-youth-social-media-addiction-lawsuit?CMP=Share_iOSApp_Other) targeting teens * **Aaron Sorkin** has revealed first footage of [The Social Reckoning](https://www.hollywoodreporter.com/movies/movie-news/social-reckoning-trailer-mikey-madison-white-strong-sorkin-1236561957/), sequel to The Social Network with Jeremy Strong as **Mark Zuckerberg**… but we can’t see it yet. It’s out in October * **Meta** is [preventing](https://www.engadget.com/social-media/meta-isnt-setting-its-oversight-board-free-just-yet-153000172.html) its Oversight Board from working with external AI firms despite interest * **Facebook **Pages have a new [calendar view](https://www.threads.com/@theahmedghanem/post/DXH8MPPjj6i?xmt=AQF0zRI4hRtTDoERpBauri42FCZ4pixYEWJXVCYCmygZsBVTJSOHEvpYG39RjUharWtg83Pd&slof=1) in the content dashboard, displaying both published and scheduled posts. It also adds a new “Voice Translations” section showing content with voice translation enabled * **Facebook** has been spotted allowing you to see other stories by [swiping down](https://www.threads.com/@oncescuradu/post/DXIIvd4DNIt?xmt=AQF0yAVcbh6kJQi7lRCnP7_G78gKooEOgo2RwCbYt2QwCDnnUgQsMHZDl5jl_-SZWfuX5Lw&slof=1) on a story you are viewing **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/11c951c7-f077-4a64-ac1d-7faa65bcc9b3/image.png?t=1776423711) Follow image link: (https://www.socialmediatoday.com/news/instagram-expands-your-algorithm-tool-to-explore/817772/) Caption: Instagram’s ‘Your Algorithm’ feature extended to Explore tab | Credit: Meta * **Instagram** has extended the ‘[Your algorithm](https://www.socialmediatoday.com/news/instagram-expands-your-algorithm-tool-to-explore/817772/)’ feature to the Explore tab * **Instagram **is testing letting you [add images in comments](https://www.threads.com/@mattnavarra/post/DXMf7v7iinK?xmt=AQF0IjxCpLsPyLjiX40fgO4HWp-KLwrLcScQhOCbxesSUaxrK9-wVMNStYMh4YJ9hi41cWI&slof=1) (wild this is only happening now!) * **Instagram **has started [limiting](https://www.threads.com/@theahmedghanem/post/DXET84SDDjQ?xmt=AQF0Gw1_bkD8JQajNYRgt-0_uzGpIV8JULfb4h52BazSQeW5GOPhzKE9AAticOVDp8kKsU8W&slof=1) the number of trial Reels users can post for up to 30 days * **Instagram** is working on the ability to [cross-post Story highlights](https://www.threads.com/@theahmedghanem/post/DXEUkS5jCfF?xmt=AQF0fJU50__Wf8aoTvoezUwae3gV4zLSU4tqvfRS0nw_Eq7bqav6wdA8WjdBIYZ4WXHRx-qQ&slof=1) to Facebook * **Instagram** is[ removing](https://www.threads.com/@theahmedghanem/post/DXL-4PrjPQF?xmt=AQF04AXDej_6T0lJHYV3QyNCw6qSa5LpM9ABWiofEAa_oMQao3RUe0-yy7EaitDQ8w_iHhKF&slof=1) the QR code and copy link options for profiles * **Instagram** is expanding access to [GIF Notes](https://www.threads.com/@oncescuradu/post/DW_t06YDP96?xmt=AQF0nuKX8fJtviel2f59DWYS_SL4C8TBIhifmOYZ1453LTxnBE8BG9HBYiCPrDy7Ds5tI-0M&slof=1) * **Instagram** is now available as a native app on [Android-powered tablets](https://www.threads.com/@oncescuradu/post/DXFV_LCDLdl?xmt=AQF0Q-3BUpjPaUpEZJ9uuVLmsJ72E6YnlOzOjV4Qf288KJHmJw8GJDZiPRnbX_Jytf_7VZo&slof=1) * **Instagram Edits** has added a new [‘Templates’ filter](https://www.threads.com/@oncescuradu/post/DXFayG9DGdE?xmt=AQF0KKaA3WZmoE3cv0gX2-sT-uEXhD9fGAGWiREdyrKoFspXRKA0GhS-_N7z1Xc8zHJibHC5&slof=1) in the Ideas tab * **Instagram Edits** now has a [reach-first dashboard](https://www.linkedin.com/posts/samanthabensimonyehle_instagram-now-has-the-most-insightful-performance-activity-7450196574854373376-201K?utm_source=share&utm_medium=member_ios&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) marketers will love. It ranks your post metrics by what actually boosts reach * **Instagram Edits** has added new font tools, colour control and the ability [recover deleted projects](https://www.threads.com/@mattnavarra/post/DXNG3gAikgP?xmt=AQF0eCM9O4njt2cjmz_2n85g3dWOEKZXdVBKfljii0q8EjqGp0mMTZxJmm1-fF_6TBa_Lz75&slof=1) for seven days **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d6ca52f3-7f7e-4deb-a9f8-836e3d6cf87b/image.png?t=1776423852) Follow image link: (https://www.socialmediatoday.com/news/threads-updates-reply-format-and-web-ui/817775/) Caption: Threads indented replies coming soon | Credit: Meta * **Threads** is switching to [indented replies](https://www.socialmediatoday.com/news/threads-updates-reply-format-and-web-ui/817775/) to make it easier to follow conversations * **Threads** is finally bringing [DMs to the desktop](https://www.engadget.com/social-media/meta-is-giving-threads-on-web-a-redesign-that-finally-adds-direct-messages-192903284.html) web version * **Threads** is set to launch a ‘[live chat](https://www.threads.com/@oncescuradu/post/DXA3WqyDEnK?xmt=AQF0L7cuE1fMBxScyNKM1fWh734BWExP1Cs3CZrC60pn-HpvYM_BCf5LsNfIYT52gCj_4Q58&slof=1)’ feature (oooo!) * **Threads’** API now has expanded [third-party integrations](https://www.socialmediatoday.com/news/meta-updates-threads-api-with-more-third-party-app-integrations/817502/) with content management tools like Hootsuite and Sprout Social * **Threads** is now using a [larger font](https://www.threads.com/@oncescuradu/post/DW9Ekc5jAJY?xmt=AQF0bfGWqGQLXRGBg6bl8VfJ2rsB3HL4U4CeI35BUUV_4x5SLWbgBnJO41UJPYq-EdPRdaND&slof=1) for posts that contain just a single emoji * **Threads** now has a [Fullscreen button](https://www.threads.com/@oncescuradu/post/DXIQQGVDP_D?xmt=AQF0hBYpeA3NtuF5Q244qyA1-QmzwHTxmd-So0fQ1h-GvQTIkbJQK_qJuzJq3IGLtBvaPb4&slof=1) for horizontal videos * **Threads** added a fun, new [Like animation](https://www.threads.com/@oncescuradu/post/DXCGXVPDLsN?xmt=AQF0BcCK-DJeC8PfzHbh-Wb4KebAdYPsMSavInVjAXLQE5F3MHSRuIFUwbl25PS16EUpNJY&slof=1) for posts about the Coachella music festival. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9cbf00c0-9de2-4feb-873d-c491b1868d91/image.png?t=1776424158) Follow image link: (https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-11-whats-new/) Caption: WhatsApp testing new controls for disappearing messages | Credit: WABetaInfo * **WhatsApp** is developing an [“after reading” timer](https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-11-whats-new/) so disappearing messages can be set to vanish at a specific time after being read * **European governments** are forcing officials off **WhatsApp **and Signal onto [state-built messaging apps](https://www.politico.eu/article/european-civil-servants-new-messaging-services/) * **WhatsApp** is developing [49 chat themes](https://wabetainfo.com/whatsapp-web-is-testing-chat-themes-with-49-color-options/) to expand limited customisation on desktop * **WhatsApp** is testing [expanding status updates](https://wabetainfo.com/whatsapp-beta-for-android-2-26-14-9-whats-new/) to recent unsaved contacts * **WhatsApp** is developing a new feature to help Android users monitor the activity of their [linked devices](https://wabetainfo.com/whatsapp-beta-for-android-2-26-15-6-whats-new) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3ed9f936-ba30-4dee-a03a-ea2d18e1d7f8/image.png?t=1776424663) Follow image link: (https://www.threads.com/@oncescuradu/post/DXMJXRJDI2d?xmt=AQF06u-E5nBzAVct168QfzV1dAW2kmSGm8CnoAmHR2XOAg) Caption: X’s standalone chat app X Chat launching 23 April | Credit: @oncescuradu * **X** is set to launch its [standalone messaging app](https://www.threads.com/@oncescuradu/post/DXMJXRJDI2d?xmt=AQF06u-E5nBzAVct168QfzV1dAW2kmSGm8CnoAmHR2XOAg), XChat, for iOS next week * **X** is rolling out a new take on “[Cashtags](https://www.theblock.co/post/397470/x-rolls-out-cashtags)” that will show live stock and crypto data inside user timelines * **X** is overhauling creator payouts to [reward original content](https://techcrunch.com/2026/04/12/x-says-its-reducing-payments-to-clickbait-accounts/) over reposts and aggregators to reign in clickbait accounts * **X **is recommending explicit content to users posing as 13-year-olds, [a study found](https://www.independent.co.uk/news/uk/home-news/explicit-content-teens-elon-musk-x-online-safety-act-b2958070.html) * **X** Money could [threaten](https://www.theverge.com/policy/911702/elon-musk-x-money-senator-warren) consumers, national security, and financial system stability, according to Senator Elizabeth Warren * **X** has expanded the ‘[snooze topics](https://www.threads.com/@oncescuradu/post/DXKc0Q7jPrk?xmt=AQF0_-Y8OLApqZv8mE6rVO9l-A74DAvJSNgTNSdgN3tC_Zm6h5AX_hE9HVdbDBzCA9b_Y5Y&slof=1)’ feature more widely * **X** added a new ‘[Shared media](https://www.threads.com/@oncescuradu/post/DXHD3TVDGTr?xmt=AQF00CRHoxWnz1WPgulNrY3U4cN1MzziA1oFYwlUXyyFGR6lP2weAYORxMOeR89kXCN6MbFx&slof=1)’ feature for private conversations **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db96d0de-dc72-4ce0-b468-3e6e642b4d34/image.png?t=1776424818) Follow image link: (https://newsroom.tiktok.com/olivia-rodrigo-karaoke-april-2026?lang=en) Caption: TikTok’s Olivia Rodrigo ‘Drop Dead’ music hub | Credit: TikTok * **TikTok** launched a global [karaoke campaign](https://newsroom.tiktok.com/olivia-rodrigo-karaoke-april-2026?lang=en) for Olivia Rodrigo’s new single ‘Drop Dead,’ and an in-app listening party for fans * **TikTok** just added an [AI meme generator](https://www.threads.com/@mattnavarra/post/DXHad2EChxr?xmt=AQF0L91imLsA-3kRq9N-xrV3JmTJ87txcZP6PAKDrPGT-pWBrCVWQr3Pxa9IT5MgpTcjgJtZ&slof=1) 💀 * **TikTok** is ramping up its original content strategy with a [scripted romantic drama](https://deadline.com/2026/04/tiktok-original-scripted-series-sam-morgan-romantic-drama-1236858572/) about a Silicon Valley love triangle * **TikTok** published its first transparency report on EU [hate speech removal](https://www.socialmediatoday.com/news/tiktok-publishes-first-transparency-report-on-eu-hate-speech-removal/817269/). It says 96.3% of violating content is removed before users report it * **TikTok** is testing a new ‘With Media’ [comment filter](https://www.threads.com/@oncescuradu/post/DXMI5FSjN0U?xmt=AQF0IwbLtzJP6otOh4_ReVHsn0q77e9r8eLB5rp03BG6P3hSnbfI3LrgqAAtpPcJSG3Zdj8l&slof=1) for post comments * **AMC** is launching ‘The Audacity’ premiere on **TikTok**, split into [21x 3-minute segments](https://variety.com/2026/tv/news/amc-audacity-series-premiere-tiktok-1236713295/?utm_id=97760_v0_s00_e0_tv4) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53abfe02-a919-4ce3-adab-66f3e4f6a9ae/image.png?t=1776425010) Caption: YouTube’s now Shorts feed ‘0-minutes’ limit option | Credit: YouTube * **YouTube** now lets remove Shorts entirely from your feed with a new [0-minutes](https://www.engadget.com/apps/youtube-now-lets-you-hide-shorts-085538825.html) daily Shorts limit option * **YouTube** is testing showing creator posts [directly in the Shorts feed](https://9to5google.com/2026/04/15/youtube-tests-showing-creator-posts-in-your-shorts-feed/) to boost visibility * **YouTube** Premium is [rising](https://www.hollywoodreporter.com/business/digital/youtube-hikes-prices-youtube-premium-music-1236561098/) from $13.99 to $15.99 and family plans are now $26.99. YouTube Music climbs to $11.99, while Premium Lite is now $8.99 * **YouTube**’s mobile app finally lets you [share timestamped videos](https://www.theverge.com/streaming/913611/youtube-mobile-app-share-at-timestamp-clips) * **YouTube** introduced new livestream features like expanded virtual gifts and [ad-free viewing](https://www.socialmediatoday.com/news/4-new-engagement-options-for-youtube-creators/817377/) for viewers who donate to a streamer * **YouTube** and the NFL are in advanced talks over a [five-game broadcast package](https://frontofficesports.com/nfl-youtube-advanced-talks-5-game-package/) * **The UK government** plans to launch a central **YouTube** channel to [counter misinformation](https://news.sky.com/story/government-youtube-drive-to-fight-conspiracy-theorists-and-keyboard-warriors-13530907) and boost reach * **YouTube** confirmed those 90-second unskippable TV ads people saw last week [were just a bug](https://www.androidpolice.com/youtubes-90-second-long-unskipable-ads-arent-intended/). Thank god! * **The Eurovision Song Contest** will [stream for free in US](https://www.hollywoodreporter.com/music/music-news/eurovision-song-contest-2026-youtube-us-free-stream-boycott-1236563550/) on **YouTube** * **YouTube** is partnering with C-SPAN to expand into [education and civic content](https://blog.youtube/news-and-events/americans-learn-us-history-science-innovation/) as the U.S. approaches its 250th anniversary. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17ca2f44-831b-44c3-9e83-21de6eb0d8c9/image.png?t=1776425217) Follow image link: (https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) Caption: LinkedIn’s AI-powered conversational search feature | Credit: LinkedIn * **LinkedIn** is adding AI-powered [summaries](https://www.threads.com/@lindseygamble_/post/DXM7AO9CSAj?xmt=AQF0z5RMnGMa5oxKpuM1Wf6ZxVcCe_1ApyWPgJTjfu8JdgmVwQmLAjGrg0G-e7z2T5uLiHU&slof=1) to search results and expanding AI-powered [‘conversational’ search](https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) to all US users * **Reddit **rolled out [Reminder Ads](https://www.socialmediatoday.com/news/reddit-expands-reminder-ads-globally/817382/) globally, enabling brands to send push alerts before and during events * **Reddit** launched a new [HubSpot integration](https://www.socialmediatoday.com/news/reddit-launches-new-public-beta-integration-with-hubspot/817510/), enabling marketers to publish, schedule, and track campaigns directly * **Snap** has [cut 16% of staff](https://www.cnbc.com/2026/04/15/snap-stock-layoffs-16-percent-workforce.html), eliminating around 1,000 jobs and 300 open roles. The company says AI is replacing repetitive work and boosting efficiency * **Bluesky** suffered serious downtime on Thursday (16 April). The company blamed a [DDOS attack](https://techcrunch.com/2026/04/16/its-not-just-you-bluesky-is-sorta-down/) (ooof!) * **Discord** has introduced new desktop [display settings](https://discord.com/blog/making-discord-on-desktop-look-just-right-display-settings-to-ease-the-eyes) to make chats easier on the eyes * **Roblox** is introducing Kids and Select accounts to [improve safety](https://www.bloomberg.com/news/articles/2026-04-13/roblox-adds-youth-accounts-as-push-for-social-media-bans-grows) for under-16 users …and **Roblox** has [defended](http://Roblox defends expanded age‑checks after parents raise concerns over errors https://www.bbc.co.uk/news/articles/cj94y9r0p10o) its expanded age checks after parents warned kids are being misclassified as adults * **Apple **is reportedly testing four new [smart glasses designs](https://mashable.com/article/apple-testing-four-smart-glasses-designs) to take on **Meta’s Ray-Bans** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- Scary times for graphic designers… Canva is rolling out an AI assistant that can create whole designs for you based on text prompts. Canva's AI assistant can now call various tools to make designs for you: (https://techcrunch.com/2026/04/16/canvas-ai-assistant-can-now-call-various-tools-to-make-designs-for-you/) **__________** ##### Also spotted this week… * **TikTok** now lets you allow AI to [remix your content](https://www.threads.com/@jonahmanzano/post/DXHH4vIlNOw?xmt=AQF0DUe7aaMCRJWguMl63bcWOXeJCD3yQ_pWuDWXyj2uJPKQJE1rQhEQLNfQpaUfxDtQCn_O&slof=1) * **ByteDance** has launched the Seedance 2.0 AI video model [globally](https://www.theinformation.com/briefings/bytedance-launches-seedance-2-0-globally-excluding-u-s), excluding the US * **Facebook **is bringing its opt-in feature that[ scans users’ camera rolls](https://www.socialmediatoday.com/news/facebook-wants-to-scan-users-camera-rolls-for-content/817777/) for content ideas to the UK * **Meta** rolled out AI-powered Pixel upgrades that [automatically capture product and business data](https://www.facebook.com/business/news/pixel-conversionsapi-updates) for ads * **Meta** is plugging its new Muse Spark AI into Ray-Ban smart glasses to [fix shaky computer vision](https://gizmodo.com/meta-is-upgrading-one-of-the-worst-parts-of-its-smart-glasses-2000744953) * **Meta**’s Manus AI app has added [music generation](https://www.threads.com/@theahmedghanem/post/DXETersjF76?xmt=AQF0w0flAkxTREkbkM7MOUJWPxF0LqStjMn0Mys98f0eu-3i8nlrGjkX7zDnarWtLWsgc3s&slof=1) * **LinkedIn **expanded AI-powered [conversational search](https://www.socialmediatoday.com/news/linkedin-expands-ai-powered-conversational-search/817631/) from Premium only to all users globally * **LinkedIn** is quietly testing an [AI labour marketplace](https://www.businessinsider.com/linkedin-enters-ai-training-market-challenges-startups-2026-4) paying up to $150/hour for training chatbots * **LinkedIn** is testing an ‘[automatic captioning](https://www.threads.com/@oncescuradu/post/DXEZ63SDAuB?xmt=AQF0NBn4wNTfunxOsikV-KSXx4LO0JzpU7fmrykSasLDrPwOex8EsjMvMOE_E4JHScgagHxg&slof=1)’ feature for videos that duplicates the post’s description in a light blue stripe. * **TikTok** has added new AI [video generation tools](https://www.socialmediatoday.com/news/tiktok-adds-new-ai-video-generation-to-symphony-ad-tool-kit/817379/) to its Symphony ad toolkit * **Adobe** is launching Firefly AI Assistant to [automate complex creative workflows](https://9to5mac.com/2026/04/15/adobes-new-firefly-ai-assistant-will-handle-multi-step-tasks-across-creative-cloud-apps/) using prompts across Creative Cloud apps -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b5dbf7ba-dfa4-491f-8a2c-1aee9fead709/Rangel_17041.jpg?t=1776420513) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-strategists-who-have-been-moving-activity-7450196320969056257-SMIh/) Caption: **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a382c9dc-1dc3-464c-bb25-a01e7dd501c0/Rangel_17042.jpg?t=1776420531) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-googling-how-to-say-activity-7449833928816852994-Kkz5/?utm_medium=ios_app&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE&utm_source=social_share_send&utm_campaign=copy_link) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- Honestly, I’m not turning into a Belieber…! 😬 Without wanting to go TOO overboard on the Bieber stuff, his Coachella set did inspire a lot of great memes… ….With people and brands [putting their own spin](https://www.complex.com/music/a/treyalston/justin-bieber-coachella-meme-2026) on his ‘YouTube karaoke’. Tweet: (https://twitter.com/chesscom/status/2043779584907255931?s=61) **__________** Tweet: (https://twitter.com/kfc_es/status/2043731289992208464?s=61) **__________** Tweet: (https://twitter.com/torvesta/status/2043475026586869886?s=61) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Super Mario has entered his AI slop era**… **and it’s selling. 🍄 **TikTok Shop** is filling up with low-effort AI videos using familiar characters to sell products—often wrapped in fake, emotional storytelling that converts. Super Mario is now the face of TikTok Shop AI slop, and it's fooling millions: (https://www.polygon.com/super-mario-has-become-the-face-of-tiktok-shop-ai-slop/) **__________** **More viral news this week:** * **Indie band Geese** has been dragged into a [“psyop” drama](https://www.garbageday.email/p/the-wild-geese-chase) over shady viral marketing claims * **Gen Z service members** on #MilitaryTok are sharing [anxious, sarcastic reactions](https://www.theguardian.com/us-news/2026/apr/04/military-tiktok-iran-war-trump-hegseth?CMP=Share_iOSApp_Other) to the Iran war. Their tone contrasts with the White House’s gamified “warrior culture” messaging * **Gen Z’s ‘Silent Scream’** is driving the internet (and millennials) [crazy](https://www.the-independent.com/life-style/gen-z-silent-scream-tiktok-slang-b2957678.html) * **TikTok’s latest viral trend** features users [eating clay flower pots](https://www.vice.com/en/article/tiktoks-weirdest-new-trend-involves-eating-flower-pots-heres-what-that-does-to-your-body/) (don’t try it yourself) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands are reply-guying their way into relevance… From **TikTok** to **Instagram** and **X**, brands are hijacking viral comment threads to chase culture and cheap engagement But it’s a risky game, where forced tone, backlash, and brand dilution can hit fast. Why brands can't stop acting like reply guys and jumping into viral comment threads on social media: (https://www.modernretail.co/marketing/why-brands-cant-stop-acting-like-reply-guys-and-jumping-into-viral-comment-threads-on-social-media/) **__________** **More brand news and views:** * How **The Daily Show** is [outsmarting](https://www.adweek.com/convergent-tv/the-daily-show-outsmarting-social-media-algorithm/) the social media algorithm * **Walmart** is scaling [creator-led commerce](https://www.marketingdive.com/news/inside-walmarts-creator-driven-social-commerce-playbook/816113/) as social becomes a key shopping discovery channel for consumers * How **Dr Pepper** [doubled down on fandom](https://www.adweek.com/social-marketing/why-dr-pepper-became-its-own-biggest-fan-on-social/), making social media the core of its marketing strategy. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"The Meta brand is not something people want to put anywhere near their face”“ — – **Snap CEO Evan Spiegel **[disses Meta’s smart glasses](https://www.threads.com/@mattnavarra/post/DXE9vjpkWgr?xmt=AQF0Pe6tvM5zpnanpmbBAqoLAPiUD4ckfjv9zBiwHmZ6ysHQLTn7qRGAvNtI5JBcW2Zc3lPH&slof=1) as he gears up to launch the next generation of Spectacles later this year **__________** **Also quoted this week:** _“Completely insane… untenable"_ **- Snap CEO Evan Spiegel** describes his [work schedule](https://www.businessinsider.com/snap-evan-spiegel-snapchat-kerr-work-life-balance-specs-family-2026-4) **__________** _“Stock up on several VPNs”_ **- Telegram CEO Pavel Durov** [advises](https://www.techradar.com/vpn/vpn-privacy-security/telegram-ceo-urges-russians-to-stock-up-on-vpns-as-the-platform-gets-an-anti-censorship-boost) Russian users on how to keep access to the app as the Kremlin cracks down **__________** _“It’s not very often that the MPA takes on a 1.6 trillion-dollar company"_ **- Motion Picture Association CEO Charlie Rivkin** on [clashing with Meta](https://www.threads.com/@mattnavarra/post/DXHnlqhikzt?xmt=AQF0Juevukj_bCxKL3RrV3FFVstEjbii8Wjq0MV3fXWNUL9YtuFizx7WlPl_lJrr1RRT6R0S&slof=1) over Instagram’s use of the ‘PG13’ age rating **__________** _“The addictive scrolling mechanisms are really problematic…. They need to go" _ _“Things can’t go on like this, they must change because right now social media is putting our children at risk.” _ _“In a world in which children are protected, even if that means access is restricted, that is preferable to a world where harm is the price of participation.”_ **- UK Prime Minister Keir Starmer** [isn’t a fan](https://www.reuters.com/business/media-telecom/social-media-platforms-need-stop-never-ending-scrolling-uks-starmer-says-2026-04-13/) of infinite-scroll feeds and is [demanding action](https://www.theguardian.com/uk-news/2026/apr/16/keir-starmer-social-media-firms-no-10-meeting) from social media companies to protect teen users -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **Iran is dominating the social media propaganda battle** against the US with viral memes, AI videos, and satire. Gen Z creators are pushing content targeting US audiences during the ongoing conflict, to challenge the US government viewpoint. Given the war is unpopular with the public around much of the world, it’s arguably quite an easy game to play, but they’re good at it. Viral victory: Iran is beating the land of tech bros in the social media wars: (https://www.theguardian.com/world/2026/apr/15/iran-beating-us-social-media-wars?CMP=Share_iOSApp_Other) **__________** **But also:** * **The first AI-era war** is a ["slopaganda" battle](https://www.axios.com/2026/04/14/ai-tools-propaganda-social-media) to control memes -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772124178) Caption: -------------------- **X’s aggressive bot purge** is wiping real users, including private “alt” p**n accounts. 😳 An AI-powered crackdown is sweeping up legit users alongside bots—exposing how blunt enforcement breaks trust, mislabels behaviour, and risks pushing core communities off-platform. X’s Big Bot Purge Wiped Out a Lot of People’s Secret P**n Feeds: (https://www.wired.com/story/x-bot-purge-wipes-out-secret-porn-feeds/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772124172) Caption: -------------------- **Pinterest** has dropped a bold campaign [urging users to ditch social media](https://www.socialmediatoday.com/news/pinterests-latest-ad-campaign-encourages-people-to-get-off-social-media/817640/). The campaign’s tagline: _“The best thing you can find online is a reason to go offline.”_ The company is doubling down on positioning Pinterest as a discovery tool, not an addictive social platform. The campaign subtly attacks rival social platforms while branding Pinterest as the “healthier” alternative. Youtube: Pinterest | How did they do it? (https://youtu.be/qr8bNBuptpU?si=BFwlgcAE_3LnkqFt) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **AI-generated influencers** have been posing as real attendees at Coachella. Many avatars, like _‘Grannyspills’,_ fake interactions with celebrities, often without clear AI disclosure. The trend highlights growing concerns about authenticity, as fake influencers chase clout and brand deals. AI influencers are ‘everywhere’ at Coachella: (https://www.theverge.com/ai-artificial-intelligence/911267/ai-influencers-coachella) **__________** **More WTF this week:** * **An American YouTuber was jailed** for [vile ‘rage bait’ stunts](https://www.thedailybeast.com/american-youtuber-jonny-somali-25-jailed-for-vile-statue-stunt-in-south-korea/) like kissing a “Statue of Peace,” honouring WWII sexual slavery victims * **Google, Microsoft, and Meta** are all tracking you [even when you opt out](https://www.threads.com/@mattnavarra/post/DXHizKlitct?xmt=AQF0B6COWOhIHZSIJTWrxVHt4KTGiuZCpkVye-p3UoYdImzflcZ8w0O8Z6gAr_cnZa0uXGXP&slof=1) * **Ray-Ban Meta smart glasses triggered controversy** at the Masters as fans used them to [bypass strict recording bans](https://www.androidpolice.com/ray-ban-meta-cause-a-stir-at-prestigious-sports-event-amid-calls-for-a-future-ban/) * **Telegram is still hosting** a sanctioned [$21 billion crypto scammer black market](https://www.wired.com/story/telegram-is-still-hosting-a-sanctioned-21-billion-crypto-scammer-black-market/) * **You’d think he’d stick to X**, but… Elon Musk [might have joined TikTok and Instagram](https://www.nytimes.com/2026/04/12/technology/elon-musk-tiktok.html?smid=nytcore-ios-share) * **The Meta AI app** is [telling your friend](https://techcrunch.com/2026/04/10/psa-if-you-use-the-meta-ai-app-your-friends-will-find-out-and-it-will-be-embarrassing/)s on Instagram if you use it. Careful - you might look uncool * **Dr TikTok: **patients are [diagnosing chronic illnesses](https://www.theguardian.com/technology/2026/apr/12/tiktok-diagnose-cancer-chronic-illnesses-doctors?CMP=Share_iOSApp_Other) with anonymous commenters’ help -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **It’s well understood now** that social media amplifies extreme voices, fuelling populism and political polarisation globally. But this piece looks at data showing AI chatbots instead push users toward moderate, expert-aligned viewpoints, nudging both left and right users toward the center. Conspiracy beliefs thrive on social platforms but are rarely endorsed by AI… at least for now! Social media is populist and polarising; AI may be the opposite: (https://www.ft.com/content/3880176e-d3ac-4311-9052-fdfeaed56a0e) **__________** **Also this week:** * **A new study shows **35% of new websites since 2022 are AI-generated or AI-assisted. Researchers say [AI content is 107% more positive](https://www.wired.com/story/ai-slop-is-changing-the-internet-just-not-how-you-might-think/), driving an overly cheerful, “fake-happy” internet tone -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebb5a3e5-d135-42bf-952a-cac3d0dd5b3e/USA_Today.jpg?t=1776423322) Caption: **USA Today** is looking for a [Social Media and Engagement Content Strategy Analyst](https://www.samssocialmediaclub.com/job/social-media-and-engagement-content-strategy-analyst/) _[Remote, USA]_ **__________** **More top social media jobs:** * **The UK Cabinet Office** needs a [Videographer & Social Media Content Creator](https://www.samssocialmediaclub.com/job/videographer-social-media-content-creator/) _[London, UK]_ * **Mozilla** is hiring a [Social Media & Content Strategist (Open-Source AI)](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai-2/) _[Remote, global]_ * **GoCardless** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai-2/) _[Leeds, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**673 MILLION**“ — – **Cristiano Ronaldo’s Instagram follower count**, as [celebrities dominate](https://www.threads.com/@mattnavarra/post/DXHC4xdijdX?xmt=AQF0BIDZwIcyFDsjlPLbwh6z_oRDqSUNlBFb8bXv3sQDPKKKxIEuy2pPiPfVAbPEer1Z-vbZ&slof=1) the 2026 most-followed accounts on the platform **__________** **More social stats **📊 * **NOT LAME: **TikTok’s top creators in 2026 are led by Khaby Lame with [160.7 million](https://www.threads.com/@mattnavarra/post/DXHCsiNinRs?xmt=AQF0IlY614A773NBCNNJJx4nieB1OTlw7RNskkbk2kjKq4EKQ4OL1_3tgQ7Eoxif4dvmLXY&slof=1) followers * **TWITCHY:** Twitch’s biggest streamers now pull huge audiences, with Kai Cenat leading at [20.21 million](https://www.threads.com/@mattnavarra/post/DXHCYAIigfq?xmt=AQF0H0irPIlMTZWxwMp7FKqLgNMqaN5LTqGXG8EiU1I7TjJepQr-MiI84edDOXH7TWDybCp6&slof=1) followers * **FAST FLAG: **TikTok says [88.7%](https://www.socialmediatoday.com/news/tiktok-publishes-first-transparency-report-on-eu-hate-speech-removal/817269/) of flagged content in the EU is reviewed within 24 hours, with a median response time of 3.05 hours * **NOT WORKING: **New research shows [over 60%](https://www.threads.com/@mattnavarra/post/DXElCdcCvBR?xmt=AQF0FowdlR_1S-yJOZK070eQRW5gUSdNwHOFq7sZ3jSI_QKm0_TtvlwaqHFF-iHjcqqt-n4&slof=1) of Australian teens still access social media despite the ban * **BREAKING!:** “Breaking news” posts on X deliver [4x engagement](https://www.threads.com/@mattnavarra/post/DXFBRJECpwd?xmt=AQF0b1SbtWIQQtJIe5hLnRTZIoTA-tSp2UEWce62BifbCiPEFJ3JYeUXz4WQT_3PQQa_4KQL&slof=1) for news publishers compared to those without that text * **SNEAKY:** In a study of ChatGPT, Reddit content was frequently retrieved but cited just [1.93%](https://www.searchenginejournal.com/chatgpt-often-retrieves-but-rarely-cites-reddit-pages-data-shows/572243/) of the time * **DOMINATION:** Social media platforms dominate digital advertising, with Facebook, Instagram, YouTube and TikTok capturing [over 90% of social ad revenue](https://www.hollywoodreporter.com/business/business-news/meta-social-media-ad-revenue-70-percent-facebook-instagram-1236563625/). Meta dominates with a staggering 70% share of that market * **MOSTLY HARMLESS?: **[Most US teens](https://www.threads.com/@mattnavarra/post/DXKCFeXiu8k?xmt=AQF0iJkRSX5IeDidcthRALFTPPjm-wTJcXl0TDJMYe7X7O-Bplhv2vQScqzPtNkmzjhsPl38&slof=1) say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health * **NEWSTOK: **[45%](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0TUv5GTl7SzGv0hBHavaupsllEXCmsdmyjNBdYafS8bopaQqKPn1BQINzpPBMQIkZ5Mz-&slof=1) of TikTok users use the app to get news, vs 26% for Snapchat -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- Social traffic kinda stinks for news publishers now, [in three charts](https://www.threads.com/@mattnavarra/post/DXHkc8wiosi?xmt=AQF0iMVYQ_7lE0TnpcB6gvCCd8ti_pf1_xQU0JNCo2QD5MKKY1MB6C-DG6TcFO3DW4C6J6if&slof=1). New data show **Twitter / X** referrals have **plunged 70% globally** since Elon Musk’s 2022 acquisition. **Facebook** referral traffic has also seen steep declines. And even when users click through, engagement time on news sites is falling. Here’s the most stark chart… 😳 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b4b57b2d-c8ed-4fc7-a927-95b9d222a80b/Traffic_drop.jpg?t=1776423993) Caption: **__________** **More charts **📈 * **AD IT UP: **How Meta fares against big tech rivals on [predicted ad revenues](https://www.threads.com/@mattnavarra/post/DXE7IXyCj8t?xmt=AQF0smrD46uFajfwuhHnpavQyWSch7u0mQZIMPMOMzN77rtra9MMxbQH-PEyn2f1PmRNDKTE&slof=1) for 2026 * **GET THE MESSAGE: **Snapchat [dominates messaging](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0lVOhxSp85dpPvx6KUemuWyqAAh1_DiWaHMBMrO9OyPb13zVfuChDDCvZn3SWanJtP536&slof=1) among US teens * **GIVE ME A REASON: **US teens use TikTok, Instagram, and Snapchat for [entertainment and connection](https://www.threads.com/@mattnavarra/post/DXKAUwRiky8?xmt=AQF0tXJVYvBpjW8u7AHyJdo5WVtD-HVtVLE3sUkBCTp9wdwO7wJyphxoHNux35s2VCasMUE6&slof=1), but TikTok stands out for product reviews -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Things can't go on like this, Starmer tells social media bosses: (https://www.bbc.co.uk/news/articles/crl11ynjyn1o?app-referrer=deep-link) ##### Also making headlines this week… 📰 * **How the UK government** plans to regulate social media for under-16s. [[The Guardian](https://www.theguardian.com/media/2026/apr/16/uk-government-plans-regulate-social-media-under-16s?CMP=Share_iOSApp_Other)] * **Meta is reorganising **Reality Labs to “adapt and execute faster.” [[The Information $$$](https://www.theinformation.com/briefings/exclusive-meta-reorganizes-reality-labs-execute-faster)] * **Meta signed a deal **with Broadcom to deploy over 1 gigawatt of custom AI chips, scaling to multiple gigawatts by 2027. [[CNBC](https://www.cnbc.com/2026/04/14/meta-commits-to-one-gigawatt-of-custom-chips-with-broadcom-as-hock-tan-agrees-to-leave-board.html)] * **Meta increased action** against some posts using the word “antifa”. [[The Intercept](https://theintercept.com/2026/04/14/facebook-instagram-antifa-censor/)] * **Snap is partnering** with Qualcomm to power its new AI Spectacles launching this year. [[The Verge](https://www.theverge.com/tech/909608/snap-specs-qualcomm-snapdragon-ar-glasses)] * **Snap is pitching **'conversational commerce' as a TikTok alternative. [[AdWeek $$$](https://www.adweek.com/brand-marketing/snap-pitches-conversational-commerce-as-tiktok-alternative/)] * **The UK government is proposing** making tech execs criminally liable for failing to remove non-consensual intimate images from their platforms. [[Politico](https://www.politico.eu/article/uk-looks-to-hold-tech-execs-personally-liable-for-intimate-image-abuse/)] * **The EU is preparing** to roll out its own age-verification system within weeks. [[Politico](https://www.politico.eu/article/online-age-checks-are-coming-europe-children-social-media/)] * **Europe should regulate** Big Tech instead of banning kids from social media, Estonia says. [[Politico](https://www.politico.eu/article/europe-should-stand-up-to-big-tech-instead-of-imposing-social-media-bans-estonia-says/)] * **The Philippine government** has ordered Meta to curb “false and panic-inducing” content on Facebook or risk legal action. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-12/philippines-asks-facebook-to-curb-fake-news-warns-of-legal-move)] * **Adam Mosseri says** that too many** **Instagram content creators are not focusing “on the actual raw content, the message, the raw creative”, and instead prioritising production value. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DW9qKtPDNYI?xmt=AQF0Vow1VhSZN0xKrxIk-DHneD1VWRpM5W6k2wWOOD2kFCuPbeo2aRTYLQISm7z5YHEsvlJx&slof=1)] * **BeReal is ramping up** creator outreach to revive growth after a 41% download drop in 2025. [[Business Insider $$$](https://www.businessinsider.com/bereal-targets-us-creators-to-boost-app-engagement-2026-4)] * **Remember RedNote?** It’s chasing US expansion after its “TikTok refugee” moment faded. [[Rest of World](https://restofworld.org/2026/rednote-china-us-expansion-ecommerce-launch/)] * **Retirees are increasingly spending** large portions of their free time on social media due to a lack of daily structure. [[Digital Trends](https://www.digitaltrends.com/social-media/social-media-is-robbing-your-time-even-in-the-ripe-retirement-phase/)] * **Twitch’s CEO says** the platform’s advantage is prioritising “community” and shared live experiences. [[Semafor](https://www.semafor.com/article/04/16/2026/twitch-ceo-dan-clancy-said-hes-not-worried-about-competition-from-youtube-and-tiktok)] * **Gary Neville’s Overlap** media company has acquired Mark Goldbridge’s YouTube empire in a seven-figure deal. [[The Guardian](https://www.theguardian.com/media/2026/apr/14/gary-neville-the-overlap-mark-goldbridge-youtube-football?CMP=Share_iOSApp_Other)] **New platform features and tests:** * **Facebook has been spotted** testing a new UI for the app’s main menu on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DW_td7vDKHg?xmt=AQF0SImXUGOao00r9JKCBvYo7QXcL_nDFrIMZMwsn-rMEVlI_niJbjDhpfkR0us7AK_wkrT4&slof=1)] * **Messenger now has** a shortcut to Facebook Dating. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXL9H5uDBgl?xmt=AQF0_ruka2fLwfQgtF_1kaA_oyOjPb8DlhO-44yqGoe2oWsBmdQwLJ8XGQQkVQi8yGA8wuQP&slof=1)] * **Threads added **a new UI for the comment section available for horizontal videos. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIRTUSDN9P?xmt=AQF0hbBrbhLzPvT9onngdk52Vcy3LiQa7Z2C-kh8L90EIO56wM3YNKTEY1eCf0H97MXUX6qa&slof=1)] * **WhatsApp is testing** a new design for the toggle buttons. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIICC9DANa?xmt=AQF0yBJj_0vDJYCB0_zt4DgkXCi1qqyR_5WP5fGKmMzTlh83aqhTTp1xIwwjZpzoLwj1hL8&slof=1)] * **TikTok is now showing** ‘New following’ activity in a separate tab in the inbox. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIHw80jOr5?xmt=AQF0W9FTi7hPrdMZLAOuA8SvKARTbhrQvItwFva9l4k6jGYDbkv1blpDFi0vKFct8qqQB8gE&slof=1)] * **X now displays posts** with 2+ images and clips in a Carousel layout on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIP0eqjGeG?xmt=AQF0h6H-4nwLtXdnxaAfFW6xhp2XdejciplqbVwxSFKIfwE0N-DMSNyrx8p_iRSEjehdKOzM&slof=1)] * **X now has** a new design for profiles’ Video section on iOS. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DXIQ6XnjB4S?xmt=AQF0wSgX7VSvJ36Mfr8BgCqMqJKdoG8YzM609IdxOG2fDbeXFAFENaCvv5nfRfMIV97gSCE&slof=1)] * **X updated the design** of its Premium settings page on web, and added a new header showing when your account was verified. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXH7sT1DrIm?xmt=AQF0agiItmi_IolT3adljwMburw01tahWj8PFJylYZ6aM4QS57UoKf70bmOKN2iW0cr0vo3c&slof=1)] * **Snapchat started** showing when your Buddy Pass free invites will be refilled. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DXFG6imjODB?xmt=AQF0lhZNGlv-PRTb1K-2sYOkhuyJJbl-mOhopTws51pXoIpYS887rmAVBg_9jgbacWK8PuM&slof=1)] * **Reddit’s iOS app** is adding Liquid Glass soon. [[9to5Mac](https://9to5mac.com/2026/04/16/reddits-ios-app-is-adding-liquid-glass-soon-heres-how-it-looks/)] * **Netflix is going full TikTok** with a new vertical video feed. [[Android Authority](https://www.androidauthority.com/netflix-mobile-app-vertical-video-3658431/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Influencers aren’t scaling themselves. They’re replacing themselves. 🤖 AI-generated “digital twins” of content creators and celebrities are popping up all over the place, and managing this revolution is a major priority for talent agencies like CAA. But will audiences truly respond to a digital facsimile of the star they think they know and love? Mega Influencers Are Replacing Themselves With AI Clones: (https://www.vanityfair.com/news/story/influencers-ai-clones) **__________** **Also worth a read: **👀 * **How Bluesky earned its reputation** — and why [it could be the way of the future](https://www.semafor.com/article/04/10/2026/how-bluesky-earned-its-reputation-and-why-it-could-be-the-way-of-the-future) * **“Screens aren’t destroying young minds.** [I should know](https://www.washingtonpost.com/opinions/2026/04/12/social-media-ban-youth-mental-health/) * **Hollywood is casting influencers** to [win back Gen Z audiences abandoning traditional media](https://airmail.news/issues/2026-4-11/the-influencers-are-coming) * **How influencers fiercely strategize **[behind the scenes a Coachella](https://www.fastcompany.com/91525252/coachella-influencers-content-creators) * **YouTube, TikTok, and Meta are betting** [creator talent is portable](https://www.adweek.com/social-marketing/youtube-tiktok-and-meta-are-betting-creator-talent-is-portable/) * **Why Instagram’s shoppable Reels** may be [too little, too late](https://www.businessoffashion.com/briefings/marketing-pr/why-instagrams-shoppable-reels-may-be-too-little-too-late/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Your next smartphone could literally tell you how to pose for social media 😱 **Huawei’s Pura 90 **offers AI-powered Posture Recommendations to help users look better in photos. The feature analyzes scenes and suggests poses via on-screen outlines and pose instructions. The aim is to boost your social media appeal by helping you become more photogenic, but I think I’ll stick to an awkward smile. Whatever happened to authenticity, eh? Your next smartphone could literally tell you how to pose for social media: (https://www.androidauthority.com/huawei-pura-90-ai-posture-recommendation-3657761/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- You have reached the end of this week’s Geekout. Chalk that up as an achievement, given how long it is! _________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dc484a79-d57e-4aad-bc0c-5a29968708f3/battle_of_the_brands.jpg?t=1776428206) Caption: I’m looking forward to watching the final episode of Channel 4s **‘Battle of the Brands’ **- **Cadbury’s vs. McVities.** My nerdy face may pop-up one last time. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/947cdc49-cce7-4799-bf08-2d80a13bdb2c/Screenshot_2026-04-17_at_13.15.37.png?t=1776428155) Follow image link: (https://www.channel4.com/programmes/battle-of-the-brands) Caption: In last week’s episode, **Primark vs. John Lewis,** Channel 4 used several clips of me talking about Primark’s TikTok influencer strategy. You can [watch it on-demand here](https://www.channel4.com/programmes/battle-of-the-brands). — Right… I’m heading off to accept a **VERY surprising and exciting invitation** that just landed in my inbox from **Meta**! More details in next week’s Geekout. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/bieber-viral-coachella-zuckerberg-clone

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/918cc0f2-85ee-47d6-8b4c-d7f236aadcf6/Geekout_100426.jpg?t=1775821534) Caption: -------------------- **Advertise in Geekout** Reach 30K social pros for less than you think** ** Get up to 25% off Geekout Sponsorships in 2026 **Become a Sponsor** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions) -------------------- ## **Hello, geeks!** Welcome to your download of everything new in social. We’ll dive straight in as there’s lots to talk about! Coming up in this week’s Geekout: * ✨** Meta launched its latest AI model **to compete with OpenAI and Google… But Meta has already admitted it’s not cutting edge - * 🔥** LinkedIn is getting heat** for ‘secretly’ scanning your browser extensions… But LinkedIn says the allegations are BS - * 😮** Iran is winning the social media propaganda war**… Some of its X posts roasting Trump are brutal! - * 🚫** Instagram is making its teen safety rules even stricter**… But is it too little, too late, following recent landmark trial losses? Plus over **30 new platforms features** spotted in the wild, including… **WhatsApp** rolling out usernames **Instagram** testing a dedicated Stories tab **X** bringing back voice notes in DMs Keep scrolling for all that, and more. 👇 __________ ##### ==**2 cool things… **==👀 🔥 The new AI tool social managers are quietly [about to obsess over](https://www.measure.studio/geekout-newsletter-archer) 👀 ⚡️ The [best newsletter reader](https://www.meco.app/get/bjsd) I’ve found. Most people don’t know it exists! And it’s free [ad] -------------------- ###### SPONSORED ▶︎ NEW SOCIAL AI TOOL #### Be honest… Your social strategy is mostly vibes, right? 😂 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d2ac66e6-bedb-4fed-9723-74866d117bac/V2_Archer_Geekout_Announcement.jpg?t=1775750772) Follow image link: (https://www.measure.studio/geekout-newsletter-archer) Caption: **….No shade!** — it’s what happens when: * Dashboards are a _mess_ * Data takes _hours_ to pull * And no one has time to _analyze_ everything So, sometimes, you guess. And hope! That’s exactly what [Archer from Measure Studio](https://www.measure.studio/geekout-newsletter-archer) fixes. This _isn't_ just copy-pasting into ChatGPT. Archer is your AI companion for fetching social media insights. And It’s built for how social teams _actually_ work. Here are a few wild things Archer can do: * 👀 Archer **actually** **sees your content** (not just metrics) * 🧠 Archer **knows what “good performance” looks like** for YOU * 📊 Archer **pulls in organic, paid + competitor data**, instantly * 🔍 Archer **scans and detects patterns** across thousands of posts * 🧾 Archer **turns insights into high-performance strategy** + ready-to-share decks No more spreadsheet spirals. No more second-guessing. Just clear answers, instantly: 👉 What’s working 👉 What’s not 👉 What to do next (and why) See what your data’s been trying to tell you… ↪︎ [Try Archer 100% FREE for 14 days](https://www.measure.studio/geekout-newsletter-archer) risk-free …If you love it, **get 20% off** your 1st year 🔓 Unlock Archer for Free (https://www.measure.studio/geekout-newsletter-archer) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta releases first AI model since Zuckerberg’s spending spree: (https://www.ft.com/content/0efb912a-8bac-4655-ad6c-7c27d4ebbf50?syn-25a6b1a6=1) 2. **LinkedIn hit with lawsuits **over alleged illegal browser extension tracking [[SPYING](https://arstechnica.com/tech-policy/2026/04/linkedin-scanning-users-browser-extensions-sparks-controversy-and-two-lawsuits/)] 3. **Instagram is introducing **stricter teen safety rules [[RESTRICTING](https://about.fb.com/news/2026/04/instagram-expands-teen-accounts-inspired-by-13-content-ratings-2/)] 4. **FBI issues warning **against using CapCut and other Chinese apps [[ALARMING](https://mashable.com/article/fbi-warns-against-foreign-mobile-apps-in-psa)] 5. **Meta removes ads from lawyers **seeking users to sue its platforms [[BLOCKING](https://www.axios.com/2026/04/09/meta-social-media-addiction-ads)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Has Meta got its AI mojo back?** Meta's long-awaited AI model is finally here. But can it make money?: (https://www.cnbc.com/2026/04/09/metas-long-awaited-ai-model-is-finally-here-but-can-it-make-money.html) Meta has been spending big on AI, but hasn’t had a flagship model to show for it for some time. After Llama 4 launched to an underwhelming reaction a year ago, Mark Zuckerberg called for a rethink, and this week we got the first output of that new approach, Muse Spark. While the model is certainly not world leading, it at least puts Meta back in the game. It also has the ability to search public content on Instagram, Threads, and Facebook, which rivals obviously can’t access so comprehensively. Although Muse Spark is only available in the US at the moment, the launch caused the Meta AI app to [climb up](https://techcrunch.com/2026/04/09/meta-ai-app-climbs-to-no-5-on-the-app-store-after-muse-spark-launch/) the App Store charts. Clearly it’s more of a draw than the AI slop that app is usually associated with. And Zuck is serious about going further. Meta has reportedly [reassigned engineers](https://www.threads.com/@mattnavarra/post/DW8aTp7ilJ2?xmt=AQF0c5BBHaCqfN7uBbbF6B1aNNwgRcJC3JWsnRgnWuNxr4t5DECi2E6ykVYN3w119nVfaVgf&slof=1) into its Applied AI team to help accelerate model performance. While the model is only being used by Meta right now, the company plans to eventually offer paid API access to third parties. But with OpenAI, Anthropic, Google, xAI, Mistral, not to mention Chinese AI companies, all in competition, the question might be… should Meta open its new generation of models up for other people to build upon? Is that a race even worth running in? All of this big-money investment in AI will need to pay off for shareholders, but Meta doesn’t necessarily need to play the same game as its rivals. I’d suggest Meta might be better keeping Muse Spark and its sequels to itself. Use its own AI to give its own products a unique edge. Shove the models into AI smart glasses, have them power AI-driven advertising products, use them to help Meta staff be more productive. Keep the spoils for yourself, Zuck! That’s my opinion, anyway. A wonder if Muse Spark would agree? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/104bbb62-a2c4-45da-b981-d21e88d960e0/gettyimages-1431051092-612x612.jpg?t=1775818940) [Metaverse technology concept with infinity sign on digital wallpaper background.] Caption: Getty Images * **Meta**’s Superintelligence Labs is quietly building a [hardware team](https://www.businessinsider.com/meta-superintelligence-labs-taps-leader-for-hardware-role-2026-4), suggesting they’re exploring AI hardware beyond smart glasses * **A former Meta engineer** is [under police investigation](https://news.sky.com/story/facebook-worker-investigated-by-police-over-download-of-30-000-private-images-13528853) for allegedly accessing 30,000 private images * **Meta **has introduced a [Featured Profiles](https://www.threads.com/@theahmedghanem/post/DW8th6AjGiy?xmt=AQF0Y9fN0a9PBAFXO6yP1WqgflDdmGd3MowdPHD2GmZ7sZVkRf3BH12lWzNiGvTu4NOOShhv&slof=1) feature for Meta Verified subscribers, offering the chance to be included in a list of ‘Recommended Meta Verified Profiles’; * **Meta** has launched [experimental apps](https://gizmodo.com/meta-hopes-a-hide-and-seek-app-will-convince-you-to-buy-its-smart-glasses-2000743397) for its Ray-Ban smart glasses, including games and plant recognition * **Meta-linked Scale AI **is reportedly using tens of thousands of gig workers to [train its AI with disturbing tasks](https://www.theguardian.com/technology/2026/apr/07/meta-scale-ai-social-media-technology?CMP=Share_iOSApp_Other) * **Meta staff **have been competing for “Token Legend” status on an [internal AI usage leaderboard](https://www.theinformation.com/briefings/meta-shutters-internal-ai-token-leaderboard?rc=tasqia). The leaderboard has been shut down after the data became public * **Meta** has added an option in Ads Manager to [block employees](https://www.threads.com/@theahmedghanem/post/DW8pPggjEd9?xmt=AQF0myI5utsGZH8pjhMKcDpEhPyCkgPV21AAT4ybjoLB1JvRW0RB0GDIfKG_hF-fxzomwdxw&slof=1) from seeing your ads **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c8232-b112-4c1c-aa5b-ffb7b074dd6c/image.png?t=1775822264) Follow image link: (https://www.socialmediatoday.com/news/instagram-looks-to-grow-notes-engagement/816910/) Caption: Instagram testing ability to share Notes with all followers, not just mutuals | Credit: @hammod_oh * **Instagram** now lets you [share Notes](https://www.socialmediatoday.com/news/instagram-looks-to-grow-notes-engagement/816910/) with all your followers, even if they don’t follow you back * **Instagram** finally lets you [edit comments](https://www.threads.com/@mattnavarra/post/DW6yj98CrDh?xmt=AQF0hHZ217m6_5zzaleIGfA_AGLKx-IYi_-FUAcQppo0Eq0NEZbniRS82jKH7Q-d_zNG2oqH&slof=1) (for 15 minutes after posting) * **Instagram** is working on a dedicated [tab for Stories](https://www.threads.com/@mattnavarra/post/DW6MAsjilmG?xmt=AQF0FjPOUCopB5zHbZXROnF2xoiTYpsYRPrA_oI2tDZlSdUsVSgA9yNihOUyIlTxW7ffaXc&slof=1) with new Story discovery features * **Instagram** is rolling out the ability for creators to [tag linked products](https://www.fastcompany.com/91522171/instagrams-awkward-link-in-bio-workaround-might-be-on-its-way-out) directly in Reels posts, with no more ‘ink in bio’ * **Instagram** is testing new categories for the [Explore tab](https://www.threads.com/@theahmedghanem/post/DWtFdT4DIaP?xmt=AQF0p7RwFJfPh4Wgsqbo5bQuEFk50MDhhDMlG8TtEqdmlw), including a ‘For You’ section and others based on your interests, and the ability to add new interests * **Instagram** could add the ability to [schedule a story](https://www.threads.com/@oncescuradu/post/DWy1DJiDHks?xmt=AQF0WMPcsUON_EJyx0uMifI4h5gNItbpKzCKJQfaY0WW9HO18bU35DAHJ1DF_CEbWMJRTkI&slof=1) or to save multiple stories to drafts * **Instagram** has been spotted [removing](https://www.threads.com/@theahmedghanem/post/DW8qLoaDNW9?xmt=AQF0zHO5d80KMbePRwFHLoTC9oMlcZCRWFSMkDakvNsgGVgwnZAvLkgA_MvzdcYG8R3FtXY6&slof=1) the GIF story type from the Stories editor * **Instagram** launched a [fresh look for buttons](https://www.threads.com/@oncescuradu/post/DW6VbNWDOt9?xmt=AQF052v3Er4gA0GZSgcDqHKSuiAkWOD2rH8ygi-mAhthnbrfPkFflboTxdElSNzb4gDQUVAR&slof=1) in the main Reels editor: more space between them, labels and a “squircle” shape **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ccb7044-5daa-49b8-97e1-d35cd464e2a2/image.png?t=1775819064) Follow image link: (https://wabetainfo.com/whatsapp-is-rolling-out-the-username-feature-on-android-and-ios/) Caption: WhatsApp rolling out usernames feature to beta testers | Credit: WABetaInfo * **WhatsApp** finally started [rolling out usernames](https://wabetainfo.com/whatsapp-is-rolling-out-the-username-feature-on-android-and-ios/) to a limited number of users, letting you to keep your phone number private when connecting with new people * **WhatsApp** is bringing Status updates to the [top of the Chats tab](https://wabetainfo.com/whatsapp-beta-is-testing-status-updates-in-the-chats-tab/), in an Instagram-like carousel * **WhatsApp** has [tweaked its logo](https://www.threads.com/@theahmedghanem/post/DW80xnijG6k?xmt=AQF0jX5gYP73y5__-Qn6ZIRsh1ocGk45aYjuaqjiSUDbspSBWXf52aoaVPstssod55fwVnTc&slof=1) slightly * **WhatsApp** officially launched its new [CarPlay app](https://wabetainfo.com/whatsapp-announces-an-official-carplay-app-on-the-app-store/), letting you message, call, and view favourites on your dashboard * **WhatsApp** is testing a [noise cancellation](https://www.digitaltrends.com/social-media/whatsapp-calls-are-about-to-get-a-lot-better-with-noise-cancellation/) feature for voice and video calls * **WhatsApp** is working on a feature that allows users to see [how many followers](https://www.threads.com/@wabetainfo/post/DWz8fjSCAVT?xmt=AQF0otR65_KzkQDXmmHhNcR1sHziQMmHFY_zJpBliEXiV2A0QVnUqsIQHFILyNeAEkwT8erR&slof=1) are subscribed to a channel * **WhatsApp** is testing the ability to [add new members](https://wabetainfo.com/whatsapp-is-rolling-out-a-feature-to-suggest-new-group-members/) to group chats from via the mention picker * **Threads** has expanded access to mobile [post scheduling](https://www.threads.com/@theahmedghanem/post/DW8uwhSDGFp?xmt=AQF0w8g8AnQMbsjAZ--9HE6BSs9Q6U8QG_iu_u9TfK5Fz1YjX70G-8cajuSNDshWk5H2_wvU&slof=1) * **Threads** has tweaked the [posts editor](https://www.threads.com/@theahmedghanem/post/DW8wwwNjNQl?xmt=AQF0ZOATnAerkAMXFBSd3h8kj7Pge-K-L5tNIviUzcYWzVKbr5Pv9fNfuuU2npt8z5sdSfSm&slof=1) so can easily discard a post and jump right into a fresh draft without having to close and reopen it * **Threads** on desktop has had a design refresh, making the fediverse [more visible](https://www.threads.com/@codybrom/post/DW4x-C3IJdz?xmt=AQF04Qg03Bi-a9wbMDvMkxk_vIk_HMDRz4rl-H57hB34G8Xa6Q4NoxSMdD0ukmdG9TcxoWXH&slof=1) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3712217a-0a8a-4b34-b458-38255cd81d3d/image.png?t=1775819191) Follow image link: (https://techcrunch.com/2026/04/09/x-brings-back-voice-notes-to-x-chat/) Caption: X is reintroducing Voice Notes in X Chat app | Credit: X * **X** is reintroducing [voice notes](https://techcrunch.com/2026/04/09/x-brings-back-voice-notes-to-x-chat/) in its standalone X Chat app after removing the feature years ago * **Elon Musk** is [pressuring](https://www.socialmediatoday.com/news/elon-musk-pressures-potential-spacex-investors-to-advertise-on-x/816660/) potential investors in the SpaceX IPO to use Grok and advertise on X * **X**’s algorithm appears to [penalise](https://www.niemanlab.org/2026/04/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes/) posts containing links, hurting publisher reach * **X** has eliminated thousands of accounts in [a new bot purge](https://www.socialmediatoday.com/news/x-formerly-twitter-conducting-bot-purge-removal/817160/) * **X** launched new [reply settings](https://www.socialmediatoday.com/news/x-expands-ai-translations-and-adds-in-stream-photo-editing/816911/) let Premium users to give ‘friends-of-friends’ the ability to comment on posts * **X** has given X Money a [new icon](https://www.threads.com/@theahmedghanem/post/DW8tF3ADHiq?xmt=AQF0pCbOY6AouOlWC4QLDd6tsrQ3KEBbren1IQoceF73aKfGJRfBal95-7d3v28v_5tLg8U&slof=1) ahead of launch **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29d75d8e-6510-4a3a-9103-017196253899/image.png?t=1775819274) Follow image link: (https://www.threads.com/@jonahmanzano/post/DW6MG6ViYMX?xmt=AQF0aEeQ3TYVNgP_ptH8MgiL3DMP35eevmr4VdDeRFx12S2IdvWL7M75QjjrBWSGn42ZhcAp&slof=1) Caption: TikTok lets you customise DM chat bubble styles | Credit: @jonahmanzano * **TikTok** now lets you customise your [chat bubble style](https://www.threads.com/@jonahmanzano/post/DW6MG6ViYMX?xmt=AQF0aEeQ3TYVNgP_ptH8MgiL3DMP35eevmr4VdDeRFx12S2IdvWL7M75QjjrBWSGn42ZhcAp&slof=1) in DMs * **TikTok**’s comment icon now says “[Add 1st](https://www.threads.com/@mattnavarra/post/DWy474viuRw?xmt=AQF0tcc7aT9U9ai3eG5RHzo8My0HUZkC-IOS0Bx41AJAv6Hv4p4NP8OT8d9gSCwiZ7TWNdo&slof=1)” when there are no comments on a video * **TikTok** deepened its [HubSpot integration](https://www.socialmediatoday.com/news/tiktok-expands-hubspot-integration/816779/), adding ad management and CRM tools * **TikTok **launched an upgraded [Wix integration](https://www.socialmediatoday.com/news/tiktok-launches-updated-integration-for-wix-users/817028/) to streamline ads and data syncing * **TikTok** has partnered with Issa Rae’s HOORAE to launch [exclusive micro-series content](https://newsroom.tiktok.com/tiktok-bolsters-micro-series-content-with-first-of-its-kind-partnership-with-hoorae?lang=en) * **TikTok** and the International Chamber of Commerce have launched ‘Digital Commerce Labs’ to [accelerate small business growth](https://newsroom.tiktok.com/tiktok-and-international-chamber-of-commerce-partner-on-global-initiative-to-empower-small-businesses-and-drive-economic-growth?lang=en) * **TikTok **is making the ‘Add to Apple Music’ and ‘Add to Spotify’ buttons [more prominent](https://www.threads.com/@oncescuradu/post/DW3_E3lDJVl?xmt=AQF0pWHzrx4Hn6P-jDPz20xTvVF3ycqZq1wVWezwJzYHDlFE_HtiefGVVMTgNfe3bVHlpay0&slof=1) within posts **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7095c86c-7f61-4a51-9ad0-010a36948580/Screenshot_2026-04-10_at_12.12.11.png?t=1775819577) Follow image link: (https://9to5google.com/2026/04/09/youtube-says-it-does-not-have-90-second-unskippable-ads-despite-user-reports/) Caption: YouTube users report seeing 90-second unskippable ads | Credit: Dexerto * **YouTube** denies its running [90-second unskippable ads](https://9to5google.com/2026/04/09/youtube-says-it-does-not-have-90-second-unskippable-ads-despite-user-reports/) despite widespread user reports showing them 🤔 * **YouTube** creators have filed a lawsuit accusing Amazon of [scraping millions of videos](https://www.cnet.com/tech/services-and-software/youtubers-sue-amazon-claim-ai-tool-was-trained-on-scraped-videos/) for AI training * **YouTube** is testing “[Auto Speed](https://www.androidauthority.com/youtube-premium-auto-speed-on-the-go-experiments-3655710/)” to automatically speed up videos without losing clarity, and a new “On-the-go” mode offers distraction-free controls for audio-style content * **YouTube** plans to add [interactive live chats](https://techcrunch.com/2026/04/08/as-youtube-grows-on-tv-it-eyes-more-interactive-video-across-formats/), gifting, and Shorts viewing in its TV app * **YouTube** upgraded exportable [Creator Media Kits](https://www.socialmediatoday.com/news/youtube-expands-media-kit-insights-and-adds-ai-tools/816908/) with income and “parent status” data * **YouTube** has a new ‘[Link History](https://www.threads.com/@oncescuradu/post/DW3-mucjCPg?xmt=AQF04ScBaSsO8nQqdQ1CaeEIjpr2s7NIZsi3i5OgonLqBeiabCqQ-UFPRXuRXwL7mXR8f3KJ&slof=1)’ feature * **YouTube** has launched ‘Channeling,’ a new [interview series](https://www.tubefilter.com/2026/04/09/youtube-interview-web-series-channeling-hola-soy-german/) featuring the platform’s top creators **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec5eacfd-9cba-46da-ad57-38a87c2c4339/image.png?t=1775819700) Follow image link: (https://www.socialmediatoday.com/news/snapchat-makes-a-push-for-snapcodes-as-a-marketing-tool/817027/) Caption: Snapchat’s customisable QR ‘Snapcodes’ | Credit: Snap * **Snapchat** has renewed its push for [Snapcodes](https://www.socialmediatoday.com/news/snapchat-makes-a-push-for-snapcodes-as-a-marketing-tool/817027/) as a key marketing tool for advertisers * **LinkedIn** added [video speed controls](https://www.socialmediatoday.com/news/linkedin-adds-video-playback-speed-controls/817030/), letting you play clips at 0.5x or 2x * **LinkedIn **reportedly [explored acquiring](https://x.com/maxwelltani/status/2041137664988996071?s=61) newsletter platform **Beehiiv** late last year * **Twitch** has opened up [sponsored campaigns](https://www.tubefilter.com/2026/04/07/twitch-minecraft-tiny-takeover-affiliate-sponsored-campaign/) to Affiliates, expanding access beyond Partner-level streamers -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube**’s AI now lets you make [avatars that look and sound like you](https://9to5google.com/2026/04/08/youtube-shorts-ai-avatar/) for Shorts, Sora style. You can record your face and voice once to generate photorealistic digital doubles. Clips featuring your AI avatar can run up to 8 seconds long, but multiple clips can be stitched together into longer Shorts. YouTube says the feature is rolling out globally, but is restricted to users aged 18+. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/18349276-887b-48db-9ba1-9b36524fef9a/YT_Sora_style.jpg?t=1775754773) Follow image link: (https://9to5google.com/2026/04/08/youtube-shorts-ai-avatar/) Caption: __________ ##### Also spotted this week… * **YouTube** has integrated Google’s latest Nano Banana [image generation model](https://www.socialmediatoday.com/news/youtube-expands-media-kit-insights-and-adds-ai-tools/816908/) to its Create app * **X **has rolled out AI-powered post [translations](https://www.socialmediatoday.com/news/x-expands-ai-translations-and-adds-in-stream-photo-editing/816911/) globally and launched new AI photo editing tools * **TikTok **is tackling AI music clones with advanced [audio detection tech](https://www.socialmediatoday.com/news/tiktok-and-acrcloud-partner-on-derivative-works-detection-system/816662/) * **Meta AI**’s standalone app has a [new icon](https://www.threads.com/@theahmedghanem/post/DW34HjnjJVs?xmt=AQF0_MAfAk1OOVOESOi4UY6J2S0xvLIwauJYwfxGF0_gfSxOwc0qRYa-LxMZLNKp12Rr7Zho&slof=1) * **TikTok**’s Taco has a [new logo](https://www.threads.com/@jonahmanzano/post/DW6T3kKjixs?xmt=AQF0VuhPedDgeDMMt0k3PViNIXYpPx5SMl3psfov1sNvJ2fWVkev7wvALVkW2_qoKdMJj0QC&slof=1) too * **Canva** has acquired Simtheory to add [AI assistants](https://techcrunch.com/2026/04/08/canva-doubles-down-on-ai-and-marketing-automation-with-simtheory-ortto-acquisitions/) to automate tasks and workflows for teams, and Ortto brings customer data, targeting, and multi-channel campaign automation * **Adobe** has launched a free AI [study tool](https://9to5mac.com/2026/04/07/adobe-takes-on-notebooklm-with-acrobat-student-spaces/) called Student Spaces, to rival Google’s NotebookLM -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- Is the UK falling out of love with social media? I spoke to **The Guardian** about social media’s global [shift towards passive consumption](https://www.theguardian.com/news/ng-interactive/2026/apr/05/uk-social-media-apps-share). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3688fac5-5237-494e-9184-d32bb688ef8c/The_Guardian_Social_Media_Quote_-_Matt_Navarra.jpg?t=1775812221) Follow image link: (https://www.theguardian.com/news/ng-interactive/2026/apr/05/uk-social-media-apps-share) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3216903-7288-4ccc-8a28-f7fe29067f7f/Cats.jpg?t=1775818824) Follow image link: (https://www.threads.com/@benedictevans/post/DW6r5pqDqxc?xmt=AQF0emnqkdg6qRt1zwyyTN0OxQQYaMCeiMzzSGhqzGYN_3_If2Ol7bc5x5qRBmUCTEObnlfd&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Modern warfare isn’t just about weapons and diplomacy.** Your meme game better be strong too. But when the world’s biggest military power threatens to wipe out your civilisation, how do you respond? Iran’s embassies around the world responded to Trump’s increasingly unhinged Truth Social posts with a mocking tone that echoed how much of the world felt. Tweet: (https://twitter.com/iran_in_india/status/2040826238911295743?s=61) __________ Tweet: (https://twitter.com/iraninzimbabwe/status/2041063891497632113?s=61) __________ Tweet: (https://twitter.com/iranembtun/status/2040915689075069438?s=61) __________ And that’s before you get to the Lego-inspired pro-Iran videos circulating since the war began. Wired has a really good look at them here: The Pro-Iran Meme Machine Trolling Trump With AI Lego Cartoons: (https://www.wired.com/story/inside-the-pro-iran-meme-machine-trolling-trump-with-ai-lego-cartoons/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **The viral AI fruit series ‘Fruit Love Island’** has sparked a new content format Creator @perfumesguy turns fragrances into personalities using generative AI storytelling. The account has already grown to 35K followers; with some videos hitting millions of views. Love AI fruit slop? Welcome to AI fragrance reviews: (https://thenodmag.com/content/viral-ai-fragrance-reviews-internet-trend?utm_id=97760_v0_s00_e0_tv4) __________ **More viral news this week:** * **“You the birthday”** has spread on TikTok, [confusing users across generations](https://www.distractify.com/p/you-the-birthday-meaning-tiktok) * **The “Catholicmaxxing” trend** sees Gen Z [rediscover religion via TikTok](https://www.theguardian.com/world/2026/apr/07/catholicmaxxing-catholicism--church-religion-tiktok-gen-z-influencers?CMP=Share_iOSApp_Other) * **The “7×7=49” trend** has taken over TikTok as users label the equation [oddly “attractive”](https://thetab.com/2026/04/08/right-heres-what-7x749-means-on-tiktok-because-the-strange-meme-is-everywhere) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Let’s see how long this lasts…** Big publisher **HarperCollins** is turning some of its best selling children’s series into AI-generated YouTube Shorts, with the help of a company called **Toonstar**. Will this turn out to be high-quality content for kids, or just more pointless AI slop? We’ll find out soon enough… HarperCollins is turning authors' books into AI YouTube Shorts: (https://www.tubefilter.com/2026/04/03/youtube-harpercollins-toonstar/) __________ **More brand news and views:** * **Arsenal** and **Meta** have launched a [partnership](https://arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) across Facebook and WhatsApp _(I’m a big Gooner appreciative of free Arsenal merch, tickets… If any Meta/Arsenal staff are reading this _😁_)_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Nate is posting bullshit”“ — – **Elon Musk**’s [blunt reaction](https://x.com/elonmusk/status/2041062056108159242?s=61) after Nate Silver [posted analysis](https://www.threads.com/@mattnavarra/post/DW08ig8iiyo?xmt=AQF0TPd7iVsaZw9YJEU8VTwVxhC3CSG8nRj47e0vDEMTyxOjqtnVxxzuNzKuivPe-wo3oPA&slof=1) of how right-wing focused X has become. (Nate’s right, BTW!) __________ **Also quoted this week:** _“We will not allow trial lawyers to profit from our platforms while simultaneously claiming they are harmful.”_ **- A Meta spokesperson** explains why the company [removed ads](https://www.axios.com/2026/04/09/meta-social-media-addiction-ads) from lawyers advertising social media addiction litigation __________ _“They have no programming costs, they do not pre-finance works, and as a result, they have a very low fixed cost base, which allows them to offer very low advertising prices. It’s competition we cannot match, because we have to invest in programming and news.”_ **- Rodolphe Belmer**, CEO of French TV network TF1, thinks YouTube is [unfair competition](https://www.politico.eu/article/forget-netflix-youtube-main-rival-top-france-broadcaster-says/) __________ _“"I blame it all on my mom, because she told me, 'Don't talk with your mouth full. And I think probably in that case I should have just said, 'You know what? To hell with it. I'm gonna talk with my mouth full.'"_ **- McDonald's CEO Chris Kempczinski** [reacts](https://www.businessinsider.com/mcdonalds-chris-kempczinski-blames-mother-viral-big-arch-taste-test-2026-4) to his recent viral fame __________ _“To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.”_ **- The Electronic Frontier Foundation’s Kenyatta Thomas** on [why the organisation has quit X](https://techcrunch.com/2026/04/09/eff-is-the-latest-organization-to-leave-x/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **Ever felt like launching your own social media platform? **It’s not easy. Issam Hijazi launched UpScrolled as a solo project in July 2025; and it now has 5M+ users. UpScrolled differentiates itself with chronological feeds, no algorithms, and a strict no data-selling policy Growth surged following TikTok’s US ownership deal, when the platform jumped from 150K to 2.5M+ users in weeks. However, UpScrolled now faces backlash over moderation limits and extremist content concerns. He Started a Social Network Alone. Then 5 Million People Signed Up: (https://www.wired.com/story/the-big-interview-podcast-upscrolled-founder-issam-hijazi/) __________ **Also this week:** * **Meta, YouTube, Snapchat, and TikTok** increasingly [deny being “social media” companies](https://www.bloomberg.com/news/newsletters/2026-04-08/meta-snap-and-youtube-say-they-re-not-really-social-media-companies?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NTc1MzI2MSwiZXhwIjoxNzc2MzU4MDYxLCJhcnRpY2xlSWQiOiJURDY5QkRLSVAzSVIwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.k0KDfDs7plPWzoaIWexaUJf8BHyMW_gtKlcFgpQqG9M), rebranding as AI, entertainment, or streaming platforms amid reputational damage -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A new study shows **that a short digital detox can [reverse effects of heavy social media use](https://www.washingtonpost.com/health/2026/04/09/social-media-detox/). A two-week detox cut screen time from 314 to 161 minutes daily. Cognitive gains matched reversing 10 years of age-related decline One-week studies show anxiety down 16.1%, depression 24.8%, insomnia 14.5%. My dopamine addiction is out of control, so perhaps I need to give this serious consideration! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd359a20-d07f-4e6f-bc03-6f46c800c7a1/Social_study.jpg?t=1775758656) Follow image link: (https://www.washingtonpost.com/health/2026/04/09/social-media-detox/) Caption: __________ **Also spotted:** * **Researchers warn** algorithms are [driving polarization and reducing real connections](https://www.theguardian.com/media/2026/apr/10/reform-uk-voters-least-likely-to-see-social-media-posts-from-family-and-friends-study-finds?CMP=Share_iOSApp_Other), as a new study finds social feeds are becoming less “social,” especially for Reform UK voters -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **What’s going on with Khaby Lame’s $975M TikTok-linked deal?** Rich Sparkle stock surged after the deal’s announcement, then crashed over 90% as deal details remained unclear Major brokerages have blocked trading, while Lame himself has stayed silent (yes, I know that’s on brand for him), raising doubts about whether this mega-deal is even a real thing… TikTok's top star teased a $975 million deal and then went silent. Red flags are piling up.: (https://www.businessinsider.com/tiktok-creator-khaby-lame-mega-deal-brokerages-restrict-trading-2026-4) __________ **More WTF this week:** * **A teenage Minecraft YouTuber** raised [$1,234,567 for a meme prediction market called Giggles](https://techcrunch.com/2026/04/07/a-teenage-minecraft-youtuber-raised-1234567-for-a-meme-prediction-market-called-giggles-it-broke-me/) * **The FBI extracted** a suspect’s deleted Signal messages… [because they were saved](https://www.404media.co/fbi-extracts-suspects-deleted-signal-messages-saved-in-iphone-notification-database-2/) in their iPhone notification database * **Three men were arrested** after [yelling “Gun” in crowded movie theatre](https://www.hollywoodreporter.com/movies/movie-news/yelling-gun-crowded-movie-theater-arrest-1236557935/) for a social media prank * **Russia's attempts **to restrict the use of virtual private networks triggered a [widespread banking outage](https://gizmodo.com/russia-allegedly-swung-at-vpns-but-accidentally-hit-its-own-banking-sector-instead-2000742551), according to Telegram founder Pavel Durov -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e57229a-e235-4a60-a78e-7a86f4370acf/Canon.png?t=1772192025) Caption: **Canon** is looking for a [Social Media Content Creator Programme Specialist](https://www.samssocialmediaclub.com/job/social-media-content-creator-programme-specialist-3/). _[London, UK]_ __________ **More social media jobs:** * **The Wikimedia Foundation **is hiring a [Media Partnerships Lead](http://Change.org) _[Remote, worldwide]_ * **The UK Department for Education** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/media-partnerships-lead/) _[London or Sheffield, UK]_ * **Premier Inn** needs a [Social Media Executive](https://www.samssocialmediaclub.com/job/media-partnerships-lead/) _[London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- Sorry, folks… reposting **Instagram** feed posts to Stories does NOT improve reach **Instagram overlord Adam Mosseri** just debunked the popular engagement hack… Instagram chief debunks popular engagement hack: (https://www.socialmediatoday.com/news/instagram-chief-debunks-popular-engagement-hack/816781/) __________ **More pro tips:** * **Replying to your comments** on **Facebook** boosts engagement: Buffer's study of 1M+ Facebook posts found [replying to comments drove 9.5% more reactions](https://buffer.com/resources/replying-to-your-comments-on-facebook-boosts-engagement/) * **Instagram’s Adam Mosseri also **shared some useful features [you might have missed](https://www.threads.com/@mosseri/post/DW3yHItktXX?xmt=AQF09yhlz8fzUOCcq85xiOEvCJ1pFhjTpXV4ptNuRcRFYfwbPFhr1c3ZOqiRGUsyZb-1x5IZ&slof=1) * **Pinterest** says [repetitive content kills engagement](https://www.socialmediatoday.com/news/content-diversification-is-key-to-engagement-on-pinterest/816906/) and session time, and marketers should diversify formats, visuals, and themes to maximize discovery and performance -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**€1 BILLION**“ — – **How much TikTok is investing** to build a [second Finland data centre](https://www.reuters.com/legal/litigation/tiktok-build-second-billion-euro-data-centre-finland-2026-04-08/) __________ **More new social stats:** * **BREAKING: **[49%](https://www.threads.com/@mattnavarra/post/DW4LkIdCoem?xmt=AQF0ZiAowcIHkdmoJKjV3F9h1QGyYfGin5c8g8TmCmENwhcpUi6F3aLeOuRUu5c1yZKS7lGT&slof=1) of people use social media for breaking news, ahead of TV * **BAN HAPPY:** [68%](https://www.threads.com/@mattnavarra/post/DW4LpIVCv2P?xmt=AQF0hG62oHRsoUIN1jxWikjxxIlLZWIEPlYwep6QoSVikWSxtmfyp3sTW1ByeL6Ij0-Pd1GQ&slof=1) of global social media users now back teen social bans * **PODTASTIC: **Podcasters on Patreon pulled in [$629 million](https://www.threads.com/@mattnavarra/post/DW4MpYwihrq?xmt=AQF08Ey1Ov_XrpIEhxBMYhxCMsQ84mzPGUWNvFu3AWd1MhPNC6PvVtnGtJHqqum-VWKEi9gB&slof=1) in 2025, surging 33% YoY * **NOT WORKING: **[70%](https://www.threads.com/@mattnavarra/post/DWyZDyXitdJ?xmt=AQF06Ylt8Xiz7V9Xq-YzdcVYxudYmITcHut_GMn1kbF_7A) of children under the age of 16 in Australia are still accessing and using social apps despite the ban * **MAKING IT SNAPPY: **[Over 45,000](https://www.threads.com/@mattnavarra/post/DW1fM7qirrF?xmt=AQF0XaxT6hmDJsP2hgl-MN5iDdBNpDY5vCMnhdsKXwKQ6pJ2S45mmj3rXorT2hpMyoSW42s&slof=1) people joined Snapchat’s Topic Chats feature during March Madness 2026, with 40,000 active users and 90,000+ messages sent concurrently at its peak -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Does including a link in your X post kill reach? ** The answer appears to be yes! Analysis by Nieman Lab of X posts by 18 publishers showed links in tweets sharply reduced engagement. The study revealed **The New York Times **included links in 88% of its tweets, and averaged 383 engagements per post, despite having 53M followers. On the other end of the spectrum, engagement-maxxing account **Globe Eye News** with 866K followers never included links in its posts and saw a median 8,418 engagements per tweet View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8774ecfc-5d2f-4833-a642-6ef26412fc14/X_links_reach.jpg?t=1775818210) Follow image link: (https://www.niemanlab.org/2026/04/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes/) Caption: __________ **More charts:** * **BAN ‘EM: **Support for a minimum age on social media, [as it stands across Europe](https://www.threads.com/@mattnavarra/post/DW8eVcpCrAS?xmt=AQF0D0F14BnSoJjjXQ-G8JqCncLMme7AXOeafgnnE3kj089LOMBZHwpJZIvXqgyZbABzuJKa&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Apple accused of scraping millions of YouTube videos for AI training: (https://9to5mac.com/2026/04/06/proposed-class-action-accuses-apple-of-scraping-millions-of-youtube-videos-for-ai-training/) __________ ##### Also spotted this week… * **Teen social media bans **have been branded a “lazy fix” by experts as the global crackdown grows. [[CNBC](https://www.cnbc.com/2026/04/08/teen-social-media-ban-countries-tech-experts-warning.html)] * **The EU failed to renew** CSAM scanning rules before a 3 April deadline, leaving platforms in legal limbo. [[Politico](https://www.politico.eu/article/tech-firms-enter-legal-limbo-over-child-abuse-scanning/)] * **The EU is ramping up** age verification enforcement after finding major platforms fail age checks. [[Wired $$$](https://www.wired.com/story/europe-gets-serious-about-age-verification-online/)] * **Perplexity has been accused** of sharing AI conversations with Meta and Google. [[Ars Technica](https://arstechnica.com/tech-policy/2026/04/perplexitys-incognito-mode-is-a-sham-lawsuit-says/)] * **Australia says** its under-16 social media ban can’t work without global backing. [[Politico](https://www.politico.eu/article/australia-cant-go-at-it-alone-on-social-media-ban-for-kids-says-ambassador-diplomat-angus-campbell/)] * **Greece looks set** to ban under-15s from social media starting in 2027. [[The Guardian](https://www.theguardian.com/world/2026/apr/08/greece-proposes-social-media-ban-under-15s-anxiety-sleep-problems?CMP=Share_iOSApp_Other)] * **Massachusetts lawmakers** are looking to usher in ‘most restrictive’ social media ban in the USA. Under-14s would be blocked entirely, while 14–15 year olds would need verified parental consent. [[Independent](https://www.independent.co.uk/news/world/americas/social-media-ban-massachusetts-bill-b2953302.html)] * **Mayor of London Sadiq Khan** has demanded stronger action on social media ‘outrage economy’. [[The Guardian](https://www.theguardian.com/media/2026/apr/09/sadiq-khan-london-mayor-social-media-outrage-economy?CMP=Share_iOSApp_Other)] * **Top creators could replace** armies of ‘clippers’ with AI. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/top-influencers-engagement-ai-1236556720/)] * **TikTok’s North America ads chief** Khartoon Weiss is leaving after nearly six years. [[Business Insider $$$](https://www.businessinsider.com/tiktok-top-north-america-ad-exec-khartoon-weiss-leaving-2026-4)] * **Meta has committed** to spending additional $21 billion with CoreWeave as AI costs keep rising. [[CNBC](https://www.cnbc.com/2026/04/09/meta-commits-to-spending-additional-21-billion-with-coreweave-.html)] * **Sony and Universal** have asked a judge to dismiss X’s antitrust lawsuit as “baseless” retaliation. [[TorrentFreak](https://torrentfreak.com/music-publishers-ask-court-to-dismiss-xs-weaponized-dmca-antitrust-suit/)] * **OpenAI reportedly says **Elon Musk and Meta are coordinating ‘Attacks’ against it. [[Gizmodo](https://gizmodo.com/in-letter-openai-reportedly-says-elon-musk-and-meta-are-coordinating-attacks-against-it-2000743228)] * **Ireland has begun testing **a digital ID wallet that includes social media age verification tools. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-03/ireland-tests-digital-id-to-verify-age-of-social-media-users?sref=YURDD6is)] * **Meta has suspended** all Mercor contracts after a hack hit the AI data supplier’s systems. [[Social Media Today](https://www.socialmediatoday.com/news/meta-pauses-all-contracts-with-mercor-after-breach/816663/)] * **Meta has warned** that Europe faces an AI “relevance crisis” as the US-China race intensifies. [[Meta Newsroom](https://about.fb.com/news/2026/04/can-europe-seize-the-ai-moment/)] * **A new YouTube report** shows indie animation is rising as studio output declines. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/youtube-report-trends-indie-digital-animation-1236559869/)] **More new features and updates:** * **TikTok has introduced** an exclusive in-app experience to support Ella Langley's Dandelion. [[TikTok Newsroom](https://newsroom.tiktok.com/ella-langley-dandelion-experience-with-tiktok?lang=en)] * **CapCut** has tweaked its video editor UI. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DW8vsFSjA_m?xmt=AQF05EFAZe0Oe70XUnxPPHF-BrrUJQ6Dq9YsAJJZvuXvQeDMzwaLFNqphX1BHRudFgeU7WBu&slof=1)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Social media is turning into a freak show: (https://www.natesilver.net/p/social-media-has-become-a-freak-show?hide_intro_popup=true) __________ **Also worth a read:** * **How Meta’s AI push **is [changing ad creation](https://www.marketingbrew.com/stories/2026/04/07/meta-ai-ad-creation) * **‘It started with a tipoff’: **How a Guardian investigation [exposed child sex trafficking on Facebook and Instagram](https://www.theguardian.com/global-development/2026/apr/06/investigation-exposed-child-sex-trafficking-on-facebook-and-instagram-meta?CMP=Share_iOSApp_Other) * **Can AI responses be influenced?** [The SEO industry is trying](https://www.theverge.com/tech/900302/ai-seo-industry-google-search-chatgpt-gemini-marketing) * **Questions linger **about [the long-term viability of X](https://www.socialmediatoday.com/news/questions-linger-about-the-long-term-viability-of-x/816783/) * **Social platforms are facing increased scrutiny.** [How long will advertisers stick around?](https://www.marketingbrew.com/stories/2026/04/07/social-platforms-scrutiny-advertiser-loyalty) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Using emojis at work**…** harmless fun, right?** 💩🤷‍♂️ Maybe not. A new study shows using emojis at work can make you seem less competent. * Negative emojis significantly damage professionalism and perception 🤬 * Even positive emojis can feel insincere in the wrong context 👍 * Researchers say emojis only help when they match neutral or positive messages 😐 So, maybe think twice about adding that winking emoji in your next work email 😉 Using Emojis at Work? You’re Not Going to Like This Study: (https://gizmodo.com/using-emojis-at-work-youre-not-going-to-like-this-study-😮-2000744745) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- In the words of Porky Pig…. “That’s all folks…!” Really showing my age with that cultural reference. 😏 I’m heading off to finalise plans for the next edition of Geekout Interviews… I’m in talks with execs at Adobe, LinkedIn, Facebook, and Threads, to secure another exclusive interview. Got ideas for someone I should try to pursuade (blackmail) into revealing more insider information? Hit reply to this email, and send me some names. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/90ced1f5-9e5e-4541-a5b6-24c2cde0cef7/thank-you-lonney-tunes.gif?t=1775822000) Caption: Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/918cc0f2-85ee-47d6-8b4c-d7f236aadcf6/Geekout_100426.jpg?t=1775821534) Caption: -------------------- **Advertise in Geekout** Reach 30K social pros for less than you think** ** Get up to 25% off Geekout Sponsorships in 2026 **Become a Sponsor** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions) -------------------- ## **Hello, geeks!** Welcome to your download of everything new in social. We’ll dive straight in as there’s lots to talk about! Coming up in this week’s Geekout: * ✨** Meta launched its latest AI model **to compete with OpenAI and Google… But Meta has already admitted it’s not cutting edge - * 🔥** LinkedIn is getting heat** for ‘secretly’ scanning your browser extensions… But LinkedIn says the allegations are BS - * 😮** Iran is winning the social media propaganda war**… Some of its X posts roasting Trump are brutal! - * 🚫** Instagram is making its teen safety rules even stricter**… But is it too little, too late, following recent landmark trial losses? Plus over **30 new platforms features** spotted in the wild, including… **WhatsApp** rolling out usernames **Instagram** testing a dedicated Stories tab **X** bringing back voice notes in DMs Keep scrolling for all that, and more. 👇 __________ ##### ==**2 cool things… **==👀 🔥 The new AI tool social managers are quietly [about to obsess over](https://www.measure.studio/geekout-newsletter-archer) 👀 ⚡️ The [best newsletter reader](https://www.meco.app/get/bjsd) I’ve found. Most people don’t know it exists! And it’s free [ad] -------------------- ###### SPONSORED ▶︎ NEW SOCIAL AI TOOL #### Be honest… Your social strategy is mostly vibes, right? 😂 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d2ac66e6-bedb-4fed-9723-74866d117bac/V2_Archer_Geekout_Announcement.jpg?t=1775750772) Follow image link: (https://www.measure.studio/geekout-newsletter-archer) Caption: **….No shade!** — it’s what happens when: * Dashboards are a _mess_ * Data takes _hours_ to pull * And no one has time to _analyze_ everything So, sometimes, you guess. And hope! That’s exactly what [Archer from Measure Studio](https://www.measure.studio/geekout-newsletter-archer) fixes. This _isn't_ just copy-pasting into ChatGPT. Archer is your AI companion for fetching social media insights. And It’s built for how social teams _actually_ work. Here are a few wild things Archer can do: * 👀 Archer **actually** **sees your content** (not just metrics) * 🧠 Archer **knows what “good performance” looks like** for YOU * 📊 Archer **pulls in organic, paid + competitor data**, instantly * 🔍 Archer **scans and detects patterns** across thousands of posts * 🧾 Archer **turns insights into high-performance strategy** + ready-to-share decks No more spreadsheet spirals. No more second-guessing. Just clear answers, instantly: 👉 What’s working 👉 What’s not 👉 What to do next (and why) See what your data’s been trying to tell you… ↪︎ [Try Archer 100% FREE for 14 days](https://www.measure.studio/geekout-newsletter-archer) risk-free …If you love it, **get 20% off** your 1st year 🔓 Unlock Archer for Free (https://www.measure.studio/geekout-newsletter-archer) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta releases first AI model since Zuckerberg’s spending spree: (https://www.ft.com/content/0efb912a-8bac-4655-ad6c-7c27d4ebbf50?syn-25a6b1a6=1) 2. **LinkedIn hit with lawsuits **over alleged illegal browser extension tracking [[SPYING](https://arstechnica.com/tech-policy/2026/04/linkedin-scanning-users-browser-extensions-sparks-controversy-and-two-lawsuits/)] 3. **Instagram is introducing **stricter teen safety rules [[RESTRICTING](https://about.fb.com/news/2026/04/instagram-expands-teen-accounts-inspired-by-13-content-ratings-2/)] 4. **FBI issues warning **against using CapCut and other Chinese apps [[ALARMING](https://mashable.com/article/fbi-warns-against-foreign-mobile-apps-in-psa)] 5. **Meta removes ads from lawyers **seeking users to sue its platforms [[BLOCKING](https://www.axios.com/2026/04/09/meta-social-media-addiction-ads)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Has Meta got its AI mojo back?** Meta's long-awaited AI model is finally here. But can it make money?: (https://www.cnbc.com/2026/04/09/metas-long-awaited-ai-model-is-finally-here-but-can-it-make-money.html) Meta has been spending big on AI, but hasn’t had a flagship model to show for it for some time. After Llama 4 launched to an underwhelming reaction a year ago, Mark Zuckerberg called for a rethink, and this week we got the first output of that new approach, Muse Spark. While the model is certainly not world leading, it at least puts Meta back in the game. It also has the ability to search public content on Instagram, Threads, and Facebook, which rivals obviously can’t access so comprehensively. Although Muse Spark is only available in the US at the moment, the launch caused the Meta AI app to [climb up](https://techcrunch.com/2026/04/09/meta-ai-app-climbs-to-no-5-on-the-app-store-after-muse-spark-launch/) the App Store charts. Clearly it’s more of a draw than the AI slop that app is usually associated with. And Zuck is serious about going further. Meta has reportedly [reassigned engineers](https://www.threads.com/@mattnavarra/post/DW8aTp7ilJ2?xmt=AQF0c5BBHaCqfN7uBbbF6B1aNNwgRcJC3JWsnRgnWuNxr4t5DECi2E6ykVYN3w119nVfaVgf&slof=1) into its Applied AI team to help accelerate model performance. While the model is only being used by Meta right now, the company plans to eventually offer paid API access to third parties. But with OpenAI, Anthropic, Google, xAI, Mistral, not to mention Chinese AI companies, all in competition, the question might be… should Meta open its new generation of models up for other people to build upon? Is that a race even worth running in? All of this big-money investment in AI will need to pay off for shareholders, but Meta doesn’t necessarily need to play the same game as its rivals. I’d suggest Meta might be better keeping Muse Spark and its sequels to itself. Use its own AI to give its own products a unique edge. Shove the models into AI smart glasses, have them power AI-driven advertising products, use them to help Meta staff be more productive. Keep the spoils for yourself, Zuck! That’s my opinion, anyway. A wonder if Muse Spark would agree? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/104bbb62-a2c4-45da-b981-d21e88d960e0/gettyimages-1431051092-612x612.jpg?t=1775818940) [Metaverse technology concept with infinity sign on digital wallpaper background.] Caption: Getty Images * **Meta**’s Superintelligence Labs is quietly building a [hardware team](https://www.businessinsider.com/meta-superintelligence-labs-taps-leader-for-hardware-role-2026-4), suggesting they’re exploring AI hardware beyond smart glasses * **A former Meta engineer** is [under police investigation](https://news.sky.com/story/facebook-worker-investigated-by-police-over-download-of-30-000-private-images-13528853) for allegedly accessing 30,000 private images * **Meta **has introduced a [Featured Profiles](https://www.threads.com/@theahmedghanem/post/DW8th6AjGiy?xmt=AQF0Y9fN0a9PBAFXO6yP1WqgflDdmGd3MowdPHD2GmZ7sZVkRf3BH12lWzNiGvTu4NOOShhv&slof=1) feature for Meta Verified subscribers, offering the chance to be included in a list of ‘Recommended Meta Verified Profiles’; * **Meta** has launched [experimental apps](https://gizmodo.com/meta-hopes-a-hide-and-seek-app-will-convince-you-to-buy-its-smart-glasses-2000743397) for its Ray-Ban smart glasses, including games and plant recognition * **Meta-linked Scale AI **is reportedly using tens of thousands of gig workers to [train its AI with disturbing tasks](https://www.theguardian.com/technology/2026/apr/07/meta-scale-ai-social-media-technology?CMP=Share_iOSApp_Other) * **Meta staff **have been competing for “Token Legend” status on an [internal AI usage leaderboard](https://www.theinformation.com/briefings/meta-shutters-internal-ai-token-leaderboard?rc=tasqia). The leaderboard has been shut down after the data became public * **Meta** has added an option in Ads Manager to [block employees](https://www.threads.com/@theahmedghanem/post/DW8pPggjEd9?xmt=AQF0myI5utsGZH8pjhMKcDpEhPyCkgPV21AAT4ybjoLB1JvRW0RB0GDIfKG_hF-fxzomwdxw&slof=1) from seeing your ads **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c8232-b112-4c1c-aa5b-ffb7b074dd6c/image.png?t=1775822264) Follow image link: (https://www.socialmediatoday.com/news/instagram-looks-to-grow-notes-engagement/816910/) Caption: Instagram testing ability to share Notes with all followers, not just mutuals | Credit: @hammod_oh * **Instagram** now lets you [share Notes](https://www.socialmediatoday.com/news/instagram-looks-to-grow-notes-engagement/816910/) with all your followers, even if they don’t follow you back * **Instagram** finally lets you [edit comments](https://www.threads.com/@mattnavarra/post/DW6yj98CrDh?xmt=AQF0hHZ217m6_5zzaleIGfA_AGLKx-IYi_-FUAcQppo0Eq0NEZbniRS82jKH7Q-d_zNG2oqH&slof=1) (for 15 minutes after posting) * **Instagram** is working on a dedicated [tab for Stories](https://www.threads.com/@mattnavarra/post/DW6MAsjilmG?xmt=AQF0FjPOUCopB5zHbZXROnF2xoiTYpsYRPrA_oI2tDZlSdUsVSgA9yNihOUyIlTxW7ffaXc&slof=1) with new Story discovery features * **Instagram** is rolling out the ability for creators to [tag linked products](https://www.fastcompany.com/91522171/instagrams-awkward-link-in-bio-workaround-might-be-on-its-way-out) directly in Reels posts, with no more ‘ink in bio’ * **Instagram** is testing new categories for the [Explore tab](https://www.threads.com/@theahmedghanem/post/DWtFdT4DIaP?xmt=AQF0p7RwFJfPh4Wgsqbo5bQuEFk50MDhhDMlG8TtEqdmlw), including a ‘For You’ section and others based on your interests, and the ability to add new interests * **Instagram** could add the ability to [schedule a story](https://www.threads.com/@oncescuradu/post/DWy1DJiDHks?xmt=AQF0WMPcsUON_EJyx0uMifI4h5gNItbpKzCKJQfaY0WW9HO18bU35DAHJ1DF_CEbWMJRTkI&slof=1) or to save multiple stories to drafts * **Instagram** has been spotted [removing](https://www.threads.com/@theahmedghanem/post/DW8qLoaDNW9?xmt=AQF0zHO5d80KMbePRwFHLoTC9oMlcZCRWFSMkDakvNsgGVgwnZAvLkgA_MvzdcYG8R3FtXY6&slof=1) the GIF story type from the Stories editor * **Instagram** launched a [fresh look for buttons](https://www.threads.com/@oncescuradu/post/DW6VbNWDOt9?xmt=AQF052v3Er4gA0GZSgcDqHKSuiAkWOD2rH8ygi-mAhthnbrfPkFflboTxdElSNzb4gDQUVAR&slof=1) in the main Reels editor: more space between them, labels and a “squircle” shape **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ccb7044-5daa-49b8-97e1-d35cd464e2a2/image.png?t=1775819064) Follow image link: (https://wabetainfo.com/whatsapp-is-rolling-out-the-username-feature-on-android-and-ios/) Caption: WhatsApp rolling out usernames feature to beta testers | Credit: WABetaInfo * **WhatsApp** finally started [rolling out usernames](https://wabetainfo.com/whatsapp-is-rolling-out-the-username-feature-on-android-and-ios/) to a limited number of users, letting you to keep your phone number private when connecting with new people * **WhatsApp** is bringing Status updates to the [top of the Chats tab](https://wabetainfo.com/whatsapp-beta-is-testing-status-updates-in-the-chats-tab/), in an Instagram-like carousel * **WhatsApp** has [tweaked its logo](https://www.threads.com/@theahmedghanem/post/DW80xnijG6k?xmt=AQF0jX5gYP73y5__-Qn6ZIRsh1ocGk45aYjuaqjiSUDbspSBWXf52aoaVPstssod55fwVnTc&slof=1) slightly * **WhatsApp** officially launched its new [CarPlay app](https://wabetainfo.com/whatsapp-announces-an-official-carplay-app-on-the-app-store/), letting you message, call, and view favourites on your dashboard * **WhatsApp** is testing a [noise cancellation](https://www.digitaltrends.com/social-media/whatsapp-calls-are-about-to-get-a-lot-better-with-noise-cancellation/) feature for voice and video calls * **WhatsApp** is working on a feature that allows users to see [how many followers](https://www.threads.com/@wabetainfo/post/DWz8fjSCAVT?xmt=AQF0otR65_KzkQDXmmHhNcR1sHziQMmHFY_zJpBliEXiV2A0QVnUqsIQHFILyNeAEkwT8erR&slof=1) are subscribed to a channel * **WhatsApp** is testing the ability to [add new members](https://wabetainfo.com/whatsapp-is-rolling-out-a-feature-to-suggest-new-group-members/) to group chats from via the mention picker * **Threads** has expanded access to mobile [post scheduling](https://www.threads.com/@theahmedghanem/post/DW8uwhSDGFp?xmt=AQF0w8g8AnQMbsjAZ--9HE6BSs9Q6U8QG_iu_u9TfK5Fz1YjX70G-8cajuSNDshWk5H2_wvU&slof=1) * **Threads** has tweaked the [posts editor](https://www.threads.com/@theahmedghanem/post/DW8wwwNjNQl?xmt=AQF0ZOATnAerkAMXFBSd3h8kj7Pge-K-L5tNIviUzcYWzVKbr5Pv9fNfuuU2npt8z5sdSfSm&slof=1) so can easily discard a post and jump right into a fresh draft without having to close and reopen it * **Threads** on desktop has had a design refresh, making the fediverse [more visible](https://www.threads.com/@codybrom/post/DW4x-C3IJdz?xmt=AQF04Qg03Bi-a9wbMDvMkxk_vIk_HMDRz4rl-H57hB34G8Xa6Q4NoxSMdD0ukmdG9TcxoWXH&slof=1) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3712217a-0a8a-4b34-b458-38255cd81d3d/image.png?t=1775819191) Follow image link: (https://techcrunch.com/2026/04/09/x-brings-back-voice-notes-to-x-chat/) Caption: X is reintroducing Voice Notes in X Chat app | Credit: X * **X** is reintroducing [voice notes](https://techcrunch.com/2026/04/09/x-brings-back-voice-notes-to-x-chat/) in its standalone X Chat app after removing the feature years ago * **Elon Musk** is [pressuring](https://www.socialmediatoday.com/news/elon-musk-pressures-potential-spacex-investors-to-advertise-on-x/816660/) potential investors in the SpaceX IPO to use Grok and advertise on X * **X**’s algorithm appears to [penalise](https://www.niemanlab.org/2026/04/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes/) posts containing links, hurting publisher reach * **X** has eliminated thousands of accounts in [a new bot purge](https://www.socialmediatoday.com/news/x-formerly-twitter-conducting-bot-purge-removal/817160/) * **X** launched new [reply settings](https://www.socialmediatoday.com/news/x-expands-ai-translations-and-adds-in-stream-photo-editing/816911/) let Premium users to give ‘friends-of-friends’ the ability to comment on posts * **X** has given X Money a [new icon](https://www.threads.com/@theahmedghanem/post/DW8tF3ADHiq?xmt=AQF0pCbOY6AouOlWC4QLDd6tsrQ3KEBbren1IQoceF73aKfGJRfBal95-7d3v28v_5tLg8U&slof=1) ahead of launch **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29d75d8e-6510-4a3a-9103-017196253899/image.png?t=1775819274) Follow image link: (https://www.threads.com/@jonahmanzano/post/DW6MG6ViYMX?xmt=AQF0aEeQ3TYVNgP_ptH8MgiL3DMP35eevmr4VdDeRFx12S2IdvWL7M75QjjrBWSGn42ZhcAp&slof=1) Caption: TikTok lets you customise DM chat bubble styles | Credit: @jonahmanzano * **TikTok** now lets you customise your [chat bubble style](https://www.threads.com/@jonahmanzano/post/DW6MG6ViYMX?xmt=AQF0aEeQ3TYVNgP_ptH8MgiL3DMP35eevmr4VdDeRFx12S2IdvWL7M75QjjrBWSGn42ZhcAp&slof=1) in DMs * **TikTok**’s comment icon now says “[Add 1st](https://www.threads.com/@mattnavarra/post/DWy474viuRw?xmt=AQF0tcc7aT9U9ai3eG5RHzo8My0HUZkC-IOS0Bx41AJAv6Hv4p4NP8OT8d9gSCwiZ7TWNdo&slof=1)” when there are no comments on a video * **TikTok** deepened its [HubSpot integration](https://www.socialmediatoday.com/news/tiktok-expands-hubspot-integration/816779/), adding ad management and CRM tools * **TikTok **launched an upgraded [Wix integration](https://www.socialmediatoday.com/news/tiktok-launches-updated-integration-for-wix-users/817028/) to streamline ads and data syncing * **TikTok** has partnered with Issa Rae’s HOORAE to launch [exclusive micro-series content](https://newsroom.tiktok.com/tiktok-bolsters-micro-series-content-with-first-of-its-kind-partnership-with-hoorae?lang=en) * **TikTok** and the International Chamber of Commerce have launched ‘Digital Commerce Labs’ to [accelerate small business growth](https://newsroom.tiktok.com/tiktok-and-international-chamber-of-commerce-partner-on-global-initiative-to-empower-small-businesses-and-drive-economic-growth?lang=en) * **TikTok **is making the ‘Add to Apple Music’ and ‘Add to Spotify’ buttons [more prominent](https://www.threads.com/@oncescuradu/post/DW3_E3lDJVl?xmt=AQF0pWHzrx4Hn6P-jDPz20xTvVF3ycqZq1wVWezwJzYHDlFE_HtiefGVVMTgNfe3bVHlpay0&slof=1) within posts **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7095c86c-7f61-4a51-9ad0-010a36948580/Screenshot_2026-04-10_at_12.12.11.png?t=1775819577) Follow image link: (https://9to5google.com/2026/04/09/youtube-says-it-does-not-have-90-second-unskippable-ads-despite-user-reports/) Caption: YouTube users report seeing 90-second unskippable ads | Credit: Dexerto * **YouTube** denies its running [90-second unskippable ads](https://9to5google.com/2026/04/09/youtube-says-it-does-not-have-90-second-unskippable-ads-despite-user-reports/) despite widespread user reports showing them 🤔 * **YouTube** creators have filed a lawsuit accusing Amazon of [scraping millions of videos](https://www.cnet.com/tech/services-and-software/youtubers-sue-amazon-claim-ai-tool-was-trained-on-scraped-videos/) for AI training * **YouTube** is testing “[Auto Speed](https://www.androidauthority.com/youtube-premium-auto-speed-on-the-go-experiments-3655710/)” to automatically speed up videos without losing clarity, and a new “On-the-go” mode offers distraction-free controls for audio-style content * **YouTube** plans to add [interactive live chats](https://techcrunch.com/2026/04/08/as-youtube-grows-on-tv-it-eyes-more-interactive-video-across-formats/), gifting, and Shorts viewing in its TV app * **YouTube** upgraded exportable [Creator Media Kits](https://www.socialmediatoday.com/news/youtube-expands-media-kit-insights-and-adds-ai-tools/816908/) with income and “parent status” data * **YouTube** has a new ‘[Link History](https://www.threads.com/@oncescuradu/post/DW3-mucjCPg?xmt=AQF04ScBaSsO8nQqdQ1CaeEIjpr2s7NIZsi3i5OgonLqBeiabCqQ-UFPRXuRXwL7mXR8f3KJ&slof=1)’ feature * **YouTube** has launched ‘Channeling,’ a new [interview series](https://www.tubefilter.com/2026/04/09/youtube-interview-web-series-channeling-hola-soy-german/) featuring the platform’s top creators **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec5eacfd-9cba-46da-ad57-38a87c2c4339/image.png?t=1775819700) Follow image link: (https://www.socialmediatoday.com/news/snapchat-makes-a-push-for-snapcodes-as-a-marketing-tool/817027/) Caption: Snapchat’s customisable QR ‘Snapcodes’ | Credit: Snap * **Snapchat** has renewed its push for [Snapcodes](https://www.socialmediatoday.com/news/snapchat-makes-a-push-for-snapcodes-as-a-marketing-tool/817027/) as a key marketing tool for advertisers * **LinkedIn** added [video speed controls](https://www.socialmediatoday.com/news/linkedin-adds-video-playback-speed-controls/817030/), letting you play clips at 0.5x or 2x * **LinkedIn **reportedly [explored acquiring](https://x.com/maxwelltani/status/2041137664988996071?s=61) newsletter platform **Beehiiv** late last year * **Twitch** has opened up [sponsored campaigns](https://www.tubefilter.com/2026/04/07/twitch-minecraft-tiny-takeover-affiliate-sponsored-campaign/) to Affiliates, expanding access beyond Partner-level streamers -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube**’s AI now lets you make [avatars that look and sound like you](https://9to5google.com/2026/04/08/youtube-shorts-ai-avatar/) for Shorts, Sora style. You can record your face and voice once to generate photorealistic digital doubles. Clips featuring your AI avatar can run up to 8 seconds long, but multiple clips can be stitched together into longer Shorts. YouTube says the feature is rolling out globally, but is restricted to users aged 18+. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/18349276-887b-48db-9ba1-9b36524fef9a/YT_Sora_style.jpg?t=1775754773) Follow image link: (https://9to5google.com/2026/04/08/youtube-shorts-ai-avatar/) Caption: __________ ##### Also spotted this week… * **YouTube** has integrated Google’s latest Nano Banana [image generation model](https://www.socialmediatoday.com/news/youtube-expands-media-kit-insights-and-adds-ai-tools/816908/) to its Create app * **X **has rolled out AI-powered post [translations](https://www.socialmediatoday.com/news/x-expands-ai-translations-and-adds-in-stream-photo-editing/816911/) globally and launched new AI photo editing tools * **TikTok **is tackling AI music clones with advanced [audio detection tech](https://www.socialmediatoday.com/news/tiktok-and-acrcloud-partner-on-derivative-works-detection-system/816662/) * **Meta AI**’s standalone app has a [new icon](https://www.threads.com/@theahmedghanem/post/DW34HjnjJVs?xmt=AQF0_MAfAk1OOVOESOi4UY6J2S0xvLIwauJYwfxGF0_gfSxOwc0qRYa-LxMZLNKp12Rr7Zho&slof=1) * **TikTok**’s Taco has a [new logo](https://www.threads.com/@jonahmanzano/post/DW6T3kKjixs?xmt=AQF0VuhPedDgeDMMt0k3PViNIXYpPx5SMl3psfov1sNvJ2fWVkev7wvALVkW2_qoKdMJj0QC&slof=1) too * **Canva** has acquired Simtheory to add [AI assistants](https://techcrunch.com/2026/04/08/canva-doubles-down-on-ai-and-marketing-automation-with-simtheory-ortto-acquisitions/) to automate tasks and workflows for teams, and Ortto brings customer data, targeting, and multi-channel campaign automation * **Adobe** has launched a free AI [study tool](https://9to5mac.com/2026/04/07/adobe-takes-on-notebooklm-with-acrobat-student-spaces/) called Student Spaces, to rival Google’s NotebookLM -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- Is the UK falling out of love with social media? I spoke to **The Guardian** about social media’s global [shift towards passive consumption](https://www.theguardian.com/news/ng-interactive/2026/apr/05/uk-social-media-apps-share). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3688fac5-5237-494e-9184-d32bb688ef8c/The_Guardian_Social_Media_Quote_-_Matt_Navarra.jpg?t=1775812221) Follow image link: (https://www.theguardian.com/news/ng-interactive/2026/apr/05/uk-social-media-apps-share) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772124148) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3216903-7288-4ccc-8a28-f7fe29067f7f/Cats.jpg?t=1775818824) Follow image link: (https://www.threads.com/@benedictevans/post/DW6r5pqDqxc?xmt=AQF0emnqkdg6qRt1zwyyTN0OxQQYaMCeiMzzSGhqzGYN_3_If2Ol7bc5x5qRBmUCTEObnlfd&slof=1) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **Modern warfare isn’t just about weapons and diplomacy.** Your meme game better be strong too. But when the world’s biggest military power threatens to wipe out your civilisation, how do you respond? Iran’s embassies around the world responded to Trump’s increasingly unhinged Truth Social posts with a mocking tone that echoed how much of the world felt. Tweet: (https://twitter.com/iran_in_india/status/2040826238911295743?s=61) __________ Tweet: (https://twitter.com/iraninzimbabwe/status/2041063891497632113?s=61) __________ Tweet: (https://twitter.com/iranembtun/status/2040915689075069438?s=61) __________ And that’s before you get to the Lego-inspired pro-Iran videos circulating since the war began. Wired has a really good look at them here: The Pro-Iran Meme Machine Trolling Trump With AI Lego Cartoons: (https://www.wired.com/story/inside-the-pro-iran-meme-machine-trolling-trump-with-ai-lego-cartoons/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **The viral AI fruit series ‘Fruit Love Island’** has sparked a new content format Creator @perfumesguy turns fragrances into personalities using generative AI storytelling. The account has already grown to 35K followers; with some videos hitting millions of views. Love AI fruit slop? Welcome to AI fragrance reviews: (https://thenodmag.com/content/viral-ai-fragrance-reviews-internet-trend?utm_id=97760_v0_s00_e0_tv4) __________ **More viral news this week:** * **“You the birthday”** has spread on TikTok, [confusing users across generations](https://www.distractify.com/p/you-the-birthday-meaning-tiktok) * **The “Catholicmaxxing” trend** sees Gen Z [rediscover religion via TikTok](https://www.theguardian.com/world/2026/apr/07/catholicmaxxing-catholicism--church-religion-tiktok-gen-z-influencers?CMP=Share_iOSApp_Other) * **The “7×7=49” trend** has taken over TikTok as users label the equation [oddly “attractive”](https://thetab.com/2026/04/08/right-heres-what-7x749-means-on-tiktok-because-the-strange-meme-is-everywhere) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Let’s see how long this lasts…** Big publisher **HarperCollins** is turning some of its best selling children’s series into AI-generated YouTube Shorts, with the help of a company called **Toonstar**. Will this turn out to be high-quality content for kids, or just more pointless AI slop? We’ll find out soon enough… HarperCollins is turning authors' books into AI YouTube Shorts: (https://www.tubefilter.com/2026/04/03/youtube-harpercollins-toonstar/) __________ **More brand news and views:** * **Arsenal** and **Meta** have launched a [partnership](https://arsenal.com/news/arsenal-launch-facebook-whatsapp-partnership) across Facebook and WhatsApp _(I’m a big Gooner appreciative of free Arsenal merch, tickets… If any Meta/Arsenal staff are reading this _😁_)_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Nate is posting bullshit”“ — – **Elon Musk**’s [blunt reaction](https://x.com/elonmusk/status/2041062056108159242?s=61) after Nate Silver [posted analysis](https://www.threads.com/@mattnavarra/post/DW08ig8iiyo?xmt=AQF0TPd7iVsaZw9YJEU8VTwVxhC3CSG8nRj47e0vDEMTyxOjqtnVxxzuNzKuivPe-wo3oPA&slof=1) of how right-wing focused X has become. (Nate’s right, BTW!) __________ **Also quoted this week:** _“We will not allow trial lawyers to profit from our platforms while simultaneously claiming they are harmful.”_ **- A Meta spokesperson** explains why the company [removed ads](https://www.axios.com/2026/04/09/meta-social-media-addiction-ads) from lawyers advertising social media addiction litigation __________ _“They have no programming costs, they do not pre-finance works, and as a result, they have a very low fixed cost base, which allows them to offer very low advertising prices. It’s competition we cannot match, because we have to invest in programming and news.”_ **- Rodolphe Belmer**, CEO of French TV network TF1, thinks YouTube is [unfair competition](https://www.politico.eu/article/forget-netflix-youtube-main-rival-top-france-broadcaster-says/) __________ _“"I blame it all on my mom, because she told me, 'Don't talk with your mouth full. And I think probably in that case I should have just said, 'You know what? To hell with it. I'm gonna talk with my mouth full.'"_ **- McDonald's CEO Chris Kempczinski** [reacts](https://www.businessinsider.com/mcdonalds-chris-kempczinski-blames-mother-viral-big-arch-taste-test-2026-4) to his recent viral fame __________ _“To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.”_ **- The Electronic Frontier Foundation’s Kenyatta Thomas** on [why the organisation has quit X](https://techcrunch.com/2026/04/09/eff-is-the-latest-organization-to-leave-x/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **Ever felt like launching your own social media platform? **It’s not easy. Issam Hijazi launched UpScrolled as a solo project in July 2025; and it now has 5M+ users. UpScrolled differentiates itself with chronological feeds, no algorithms, and a strict no data-selling policy Growth surged following TikTok’s US ownership deal, when the platform jumped from 150K to 2.5M+ users in weeks. However, UpScrolled now faces backlash over moderation limits and extremist content concerns. He Started a Social Network Alone. Then 5 Million People Signed Up: (https://www.wired.com/story/the-big-interview-podcast-upscrolled-founder-issam-hijazi/) __________ **Also this week:** * **Meta, YouTube, Snapchat, and TikTok** increasingly [deny being “social media” companies](https://www.bloomberg.com/news/newsletters/2026-04-08/meta-snap-and-youtube-say-they-re-not-really-social-media-companies?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NTc1MzI2MSwiZXhwIjoxNzc2MzU4MDYxLCJhcnRpY2xlSWQiOiJURDY5QkRLSVAzSVIwMCIsImJjb25uZWN0SWQiOiJENjBGNzhFNUYzMzg0QUZDQjgzRThCRTdGQUQyODM1MSJ9.k0KDfDs7plPWzoaIWexaUJf8BHyMW_gtKlcFgpQqG9M), rebranding as AI, entertainment, or streaming platforms amid reputational damage -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A new study shows **that a short digital detox can [reverse effects of heavy social media use](https://www.washingtonpost.com/health/2026/04/09/social-media-detox/). A two-week detox cut screen time from 314 to 161 minutes daily. Cognitive gains matched reversing 10 years of age-related decline One-week studies show anxiety down 16.1%, depression 24.8%, insomnia 14.5%. My dopamine addiction is out of control, so perhaps I need to give this serious consideration! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd359a20-d07f-4e6f-bc03-6f46c800c7a1/Social_study.jpg?t=1775758656) Follow image link: (https://www.washingtonpost.com/health/2026/04/09/social-media-detox/) Caption: __________ **Also spotted:** * **Researchers warn** algorithms are [driving polarization and reducing real connections](https://www.theguardian.com/media/2026/apr/10/reform-uk-voters-least-likely-to-see-social-media-posts-from-family-and-friends-study-finds?CMP=Share_iOSApp_Other), as a new study finds social feeds are becoming less “social,” especially for Reform UK voters -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **What’s going on with Khaby Lame’s $975M TikTok-linked deal?** Rich Sparkle stock surged after the deal’s announcement, then crashed over 90% as deal details remained unclear Major brokerages have blocked trading, while Lame himself has stayed silent (yes, I know that’s on brand for him), raising doubts about whether this mega-deal is even a real thing… TikTok's top star teased a $975 million deal and then went silent. Red flags are piling up.: (https://www.businessinsider.com/tiktok-creator-khaby-lame-mega-deal-brokerages-restrict-trading-2026-4) __________ **More WTF this week:** * **A teenage Minecraft YouTuber** raised [$1,234,567 for a meme prediction market called Giggles](https://techcrunch.com/2026/04/07/a-teenage-minecraft-youtuber-raised-1234567-for-a-meme-prediction-market-called-giggles-it-broke-me/) * **The FBI extracted** a suspect’s deleted Signal messages… [because they were saved](https://www.404media.co/fbi-extracts-suspects-deleted-signal-messages-saved-in-iphone-notification-database-2/) in their iPhone notification database * **Three men were arrested** after [yelling “Gun” in crowded movie theatre](https://www.hollywoodreporter.com/movies/movie-news/yelling-gun-crowded-movie-theater-arrest-1236557935/) for a social media prank * **Russia's attempts **to restrict the use of virtual private networks triggered a [widespread banking outage](https://gizmodo.com/russia-allegedly-swung-at-vpns-but-accidentally-hit-its-own-banking-sector-instead-2000742551), according to Telegram founder Pavel Durov -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e57229a-e235-4a60-a78e-7a86f4370acf/Canon.png?t=1772192025) Caption: **Canon** is looking for a [Social Media Content Creator Programme Specialist](https://www.samssocialmediaclub.com/job/social-media-content-creator-programme-specialist-3/). _[London, UK]_ __________ **More social media jobs:** * **The Wikimedia Foundation **is hiring a [Media Partnerships Lead](http://Change.org) _[Remote, worldwide]_ * **The UK Department for Education** is recruiting a [Social Media Manager](https://www.samssocialmediaclub.com/job/media-partnerships-lead/) _[London or Sheffield, UK]_ * **Premier Inn** needs a [Social Media Executive](https://www.samssocialmediaclub.com/job/media-partnerships-lead/) _[London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- Sorry, folks… reposting **Instagram** feed posts to Stories does NOT improve reach **Instagram overlord Adam Mosseri** just debunked the popular engagement hack… Instagram chief debunks popular engagement hack: (https://www.socialmediatoday.com/news/instagram-chief-debunks-popular-engagement-hack/816781/) __________ **More pro tips:** * **Replying to your comments** on **Facebook** boosts engagement: Buffer's study of 1M+ Facebook posts found [replying to comments drove 9.5% more reactions](https://buffer.com/resources/replying-to-your-comments-on-facebook-boosts-engagement/) * **Instagram’s Adam Mosseri also **shared some useful features [you might have missed](https://www.threads.com/@mosseri/post/DW3yHItktXX?xmt=AQF09yhlz8fzUOCcq85xiOEvCJ1pFhjTpXV4ptNuRcRFYfwbPFhr1c3ZOqiRGUsyZb-1x5IZ&slof=1) * **Pinterest** says [repetitive content kills engagement](https://www.socialmediatoday.com/news/content-diversification-is-key-to-engagement-on-pinterest/816906/) and session time, and marketers should diversify formats, visuals, and themes to maximize discovery and performance -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**€1 BILLION**“ — – **How much TikTok is investing** to build a [second Finland data centre](https://www.reuters.com/legal/litigation/tiktok-build-second-billion-euro-data-centre-finland-2026-04-08/) __________ **More new social stats:** * **BREAKING: **[49%](https://www.threads.com/@mattnavarra/post/DW4LkIdCoem?xmt=AQF0ZiAowcIHkdmoJKjV3F9h1QGyYfGin5c8g8TmCmENwhcpUi6F3aLeOuRUu5c1yZKS7lGT&slof=1) of people use social media for breaking news, ahead of TV * **BAN HAPPY:** [68%](https://www.threads.com/@mattnavarra/post/DW4LpIVCv2P?xmt=AQF0hG62oHRsoUIN1jxWikjxxIlLZWIEPlYwep6QoSVikWSxtmfyp3sTW1ByeL6Ij0-Pd1GQ&slof=1) of global social media users now back teen social bans * **PODTASTIC: **Podcasters on Patreon pulled in [$629 million](https://www.threads.com/@mattnavarra/post/DW4MpYwihrq?xmt=AQF08Ey1Ov_XrpIEhxBMYhxCMsQ84mzPGUWNvFu3AWd1MhPNC6PvVtnGtJHqqum-VWKEi9gB&slof=1) in 2025, surging 33% YoY * **NOT WORKING: **[70%](https://www.threads.com/@mattnavarra/post/DWyZDyXitdJ?xmt=AQF06Ylt8Xiz7V9Xq-YzdcVYxudYmITcHut_GMn1kbF_7A) of children under the age of 16 in Australia are still accessing and using social apps despite the ban * **MAKING IT SNAPPY: **[Over 45,000](https://www.threads.com/@mattnavarra/post/DW1fM7qirrF?xmt=AQF0XaxT6hmDJsP2hgl-MN5iDdBNpDY5vCMnhdsKXwKQ6pJ2S45mmj3rXorT2hpMyoSW42s&slof=1) people joined Snapchat’s Topic Chats feature during March Madness 2026, with 40,000 active users and 90,000+ messages sent concurrently at its peak -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Does including a link in your X post kill reach? ** The answer appears to be yes! Analysis by Nieman Lab of X posts by 18 publishers showed links in tweets sharply reduced engagement. The study revealed **The New York Times **included links in 88% of its tweets, and averaged 383 engagements per post, despite having 53M followers. On the other end of the spectrum, engagement-maxxing account **Globe Eye News** with 866K followers never included links in its posts and saw a median 8,418 engagements per tweet View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8774ecfc-5d2f-4833-a642-6ef26412fc14/X_links_reach.jpg?t=1775818210) Follow image link: (https://www.niemanlab.org/2026/04/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes/) Caption: __________ **More charts:** * **BAN ‘EM: **Support for a minimum age on social media, [as it stands across Europe](https://www.threads.com/@mattnavarra/post/DW8eVcpCrAS?xmt=AQF0D0F14BnSoJjjXQ-G8JqCncLMme7AXOeafgnnE3kj089LOMBZHwpJZIvXqgyZbABzuJKa&slof=1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Apple accused of scraping millions of YouTube videos for AI training: (https://9to5mac.com/2026/04/06/proposed-class-action-accuses-apple-of-scraping-millions-of-youtube-videos-for-ai-training/) __________ ##### Also spotted this week… * **Teen social media bans **have been branded a “lazy fix” by experts as the global crackdown grows. [[CNBC](https://www.cnbc.com/2026/04/08/teen-social-media-ban-countries-tech-experts-warning.html)] * **The EU failed to renew** CSAM scanning rules before a 3 April deadline, leaving platforms in legal limbo. [[Politico](https://www.politico.eu/article/tech-firms-enter-legal-limbo-over-child-abuse-scanning/)] * **The EU is ramping up** age verification enforcement after finding major platforms fail age checks. [[Wired $$$](https://www.wired.com/story/europe-gets-serious-about-age-verification-online/)] * **Perplexity has been accused** of sharing AI conversations with Meta and Google. [[Ars Technica](https://arstechnica.com/tech-policy/2026/04/perplexitys-incognito-mode-is-a-sham-lawsuit-says/)] * **Australia says** its under-16 social media ban can’t work without global backing. [[Politico](https://www.politico.eu/article/australia-cant-go-at-it-alone-on-social-media-ban-for-kids-says-ambassador-diplomat-angus-campbell/)] * **Greece looks set** to ban under-15s from social media starting in 2027. [[The Guardian](https://www.theguardian.com/world/2026/apr/08/greece-proposes-social-media-ban-under-15s-anxiety-sleep-problems?CMP=Share_iOSApp_Other)] * **Massachusetts lawmakers** are looking to usher in ‘most restrictive’ social media ban in the USA. Under-14s would be blocked entirely, while 14–15 year olds would need verified parental consent. [[Independent](https://www.independent.co.uk/news/world/americas/social-media-ban-massachusetts-bill-b2953302.html)] * **Mayor of London Sadiq Khan** has demanded stronger action on social media ‘outrage economy’. [[The Guardian](https://www.theguardian.com/media/2026/apr/09/sadiq-khan-london-mayor-social-media-outrage-economy?CMP=Share_iOSApp_Other)] * **Top creators could replace** armies of ‘clippers’ with AI. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/top-influencers-engagement-ai-1236556720/)] * **TikTok’s North America ads chief** Khartoon Weiss is leaving after nearly six years. [[Business Insider $$$](https://www.businessinsider.com/tiktok-top-north-america-ad-exec-khartoon-weiss-leaving-2026-4)] * **Meta has committed** to spending additional $21 billion with CoreWeave as AI costs keep rising. [[CNBC](https://www.cnbc.com/2026/04/09/meta-commits-to-spending-additional-21-billion-with-coreweave-.html)] * **Sony and Universal** have asked a judge to dismiss X’s antitrust lawsuit as “baseless” retaliation. [[TorrentFreak](https://torrentfreak.com/music-publishers-ask-court-to-dismiss-xs-weaponized-dmca-antitrust-suit/)] * **OpenAI reportedly says **Elon Musk and Meta are coordinating ‘Attacks’ against it. [[Gizmodo](https://gizmodo.com/in-letter-openai-reportedly-says-elon-musk-and-meta-are-coordinating-attacks-against-it-2000743228)] * **Ireland has begun testing **a digital ID wallet that includes social media age verification tools. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-03/ireland-tests-digital-id-to-verify-age-of-social-media-users?sref=YURDD6is)] * **Meta has suspended** all Mercor contracts after a hack hit the AI data supplier’s systems. [[Social Media Today](https://www.socialmediatoday.com/news/meta-pauses-all-contracts-with-mercor-after-breach/816663/)] * **Meta has warned** that Europe faces an AI “relevance crisis” as the US-China race intensifies. [[Meta Newsroom](https://about.fb.com/news/2026/04/can-europe-seize-the-ai-moment/)] * **A new YouTube report** shows indie animation is rising as studio output declines. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/youtube-report-trends-indie-digital-animation-1236559869/)] **More new features and updates:** * **TikTok has introduced** an exclusive in-app experience to support Ella Langley's Dandelion. [[TikTok Newsroom](https://newsroom.tiktok.com/ella-langley-dandelion-experience-with-tiktok?lang=en)] * **CapCut** has tweaked its video editor UI. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DW8vsFSjA_m?xmt=AQF05EFAZe0Oe70XUnxPPHF-BrrUJQ6Dq9YsAJJZvuXvQeDMzwaLFNqphX1BHRudFgeU7WBu&slof=1)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Social media is turning into a freak show: (https://www.natesilver.net/p/social-media-has-become-a-freak-show?hide_intro_popup=true) __________ **Also worth a read:** * **How Meta’s AI push **is [changing ad creation](https://www.marketingbrew.com/stories/2026/04/07/meta-ai-ad-creation) * **‘It started with a tipoff’: **How a Guardian investigation [exposed child sex trafficking on Facebook and Instagram](https://www.theguardian.com/global-development/2026/apr/06/investigation-exposed-child-sex-trafficking-on-facebook-and-instagram-meta?CMP=Share_iOSApp_Other) * **Can AI responses be influenced?** [The SEO industry is trying](https://www.theverge.com/tech/900302/ai-seo-industry-google-search-chatgpt-gemini-marketing) * **Questions linger **about [the long-term viability of X](https://www.socialmediatoday.com/news/questions-linger-about-the-long-term-viability-of-x/816783/) * **Social platforms are facing increased scrutiny.** [How long will advertisers stick around?](https://www.marketingbrew.com/stories/2026/04/07/social-platforms-scrutiny-advertiser-loyalty) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **Using emojis at work**…** harmless fun, right?** 💩🤷‍♂️ Maybe not. A new study shows using emojis at work can make you seem less competent. * Negative emojis significantly damage professionalism and perception 🤬 * Even positive emojis can feel insincere in the wrong context 👍 * Researchers say emojis only help when they match neutral or positive messages 😐 So, maybe think twice about adding that winking emoji in your next work email 😉 Using Emojis at Work? You’re Not Going to Like This Study: (https://gizmodo.com/using-emojis-at-work-youre-not-going-to-like-this-study-😮-2000744745) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- In the words of Porky Pig…. “That’s all folks…!” Really showing my age with that cultural reference. 😏 I’m heading off to finalise plans for the next edition of Geekout Interviews… I’m in talks with execs at Adobe, LinkedIn, Facebook, and Threads, to secure another exclusive interview. Got ideas for someone I should try to pursuade (blackmail) into revealing more insider information? Hit reply to this email, and send me some names. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/90ced1f5-9e5e-4541-a5b6-24c2cde0cef7/thank-you-lonney-tunes.gif?t=1775822000) Caption: Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-muse-spark-ai-linkedin-browser-extensions

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f0b63965-24a0-45cc-a445-08746326e450/Geekout_030426.jpg?t=1775215079) Caption: -------------------- **Advertise in Geekout** Reach 30K engaged social media pros** ** Geekout sponsorships costs less than you think **Get Geekout Ad Discount** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island) -------------------- ##### **Hello, geeks!** This week, I experienced my first mortifying AI mistake. 😬 You know the kind… the one where your soul leaves your body mid-scroll. View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwYzIyZzRqZXMwOThsZHRqeWc1N3FnYnpvOXQxdzNraGVoZXNqMHc3NiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/9oF7EAvaFUOEU/giphy.gif) [The Office Smile GIF] Caption: Giphy I thought I’d share it in case you’ve had a rough week — maybe it’ll give you a moment of amusement. Earlier this week, I had a video call with a potential client who invited me to speak at an event and collaborate on a new social media project. It was a good opportunity — but after thinking it through, the payment terms didn’t quite stack up. So I drafted an email outlining my concerns, with a counteroffer. Hit send. Thought no more about it. The next day, they replied saying they respected my position, but suggested revisiting the opportunity later in the year. Fair enough. It happens. No big deal. I scrolled back up the email thread to refresh my memory on what was originally offered — and what I’d sent. That’s when my heart stopped. Head hit desk. Immediate regret. Before sending the email, I’d asked ChatGPT to quickly redraft it — just to tighten the tone and clean up any typos. The edits looked good. So I copy/pasted the revised version into my reply. In my ADHD haste, I didn’t double-check it. Big mistake. This is the email I actually sent: 😱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5632dd87-560d-480d-8dba-598bf33949ec/Screenshot_2026-04-03_at_10.37.30.png?t=1775209223) Caption: - FML. 🤦🏻‍♂️ Have you experienced a fear-inducing AI fail? Drop me a reply with your ChatGPT mistakes. __________ ##### **2 cool things…** ❤️ **I LOVE this** [free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) built _by_ social media managers—_for_ social media managers — AI prompts, cheat sheets, shortcuts that work. - **🕹️ TikTok** has hidden a [secret emoji-based game](https://techcrunch.com/2026/03/31/go-play-this-secret-game-in-your-tiktok-dms/) inside your DMs. [ad] -------------------- ###### EXCLUSIVE ▶︎ GEEKOUT INTERVIEWS… #### Why Instagram's Edits is a boutique. NOT a Costco! 📱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9949f39-0b1e-4bd5-91c7-f7f59c03e4fc/WhatsApp_Image_2026-03-31_at_17.52.14.jpeg?t=1775142177) Follow image link: (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) Caption: - I’ve been wanting to shake up Geekout for a while… Break out of the weekly scroll… and get closer to the people actually pulling the strings. Every week, I break down what’s happening across social — New features. Platform shifts. Algorithm chaos. But what if we could get access to the people behind the scenes… * 🏢 The people at Meta, TikTok, LinkedIn, X, YouTube, Snapchat building and controlling the platforms * 🔥 The top social talent posting through it for your favorite brand accounts And what if I could get YOUR questions answered too? So last month I finally did something about it. I opened up my social media insiders contact list. Dropped a few messages to Meta. Asked to speak to the person behind the Edits app. And they said yes! So… here’s the [first edition of Geekout Interviews… ](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) Kicking off with **Instagram’s **product director for the **Edits app**… **Matt Simari.** **In this edition of Geekout Interviews…** * 🤔 Why Matt thinks Instagram's Edits is a boutique. NOT a Costco. * ✨ Get a first look at a NEW feature coming soon to Edits * 🤐 Uncover the ONE question I asked Matt, but he refused to answer! …and more! **Watch / Read the FULL interview **— [**Geekout Interviews… Matt Simari**](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview)** ** 🎙️ Dig into Geekout Interviews (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram starts testing Snapchat+ style premium subscription ‘Instagram Plus’: (https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram/) 2. **YouTube staff aimed for “viewer addiction” **to boost engagement, court docs reveal [[TROUBLING](https://nypost.com/2026/03/30/business/youtube-staffers-deliberately-aimed-for-viewer-addiction-killed-safety-tools-for-kids-court-docs/)] 3. **UK social media users are posting a lot less **as AI use surges [[PASSIVE-SCROLLING](https://glasp.co/login?extension=yes&callback_url=https://www.bbc.co.uk/news/articles/cgqk718l4neo)] 4. **Meta is considering killing funding** for its Oversight Board [[CUTTING](https://www.platformer.news/meta-oversight-board-funding-cancel/)] 5. **TikTok could launch banking features** as it applies for fintech license in Brazil [[BANKING](https://www.reuters.com/business/finance/tiktok-seeks-brazil-fintech-license-offer-credit-2026-03-31/)] -------------------- ###### SPONSORED ▶︎ FREE AI TOOLKIT #### The AI Toolkit Built for People Who _Actually_ Run Social 🤖 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6febab85-1e4a-4cf8-a66d-e1ec0ada0c96/ad-geekout-2000x1000.jpg?t=1775139331) Follow image link: (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) Caption: - Does this sound familiar…?  Your boss discovered AI last week after reading one LinkedIn post… …And now he wants a new social strategy of “do more with AI.” 😭  Cool. But how?! 🤬 Most AI advice is built for developers.  Not for busy social media teams! **Meanwhile you’re…** * 😠 Rewriting ChatGPT outputs for the 5th time  * 🙏 Trying to make captions sound human  * 🤔 Wondering if AI is actually saving time… or stealing it  Here’s the fix 👇  Agorapulse just dropped a [FREE AI toolkit built for social teams](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) (not engineers)  **Inside you'll get access to: ** * 🎥** 2 Webinars:** Time-saving AI shortcuts that will save you hours + How to make AI sound like YOUR brand   * 🔥 **Cheat Sheet: **Ready-to-use killer AI prompts built for social teams * ✅** Checklist:** A step-by-step checklist to stop you getting generic AI output  The 1st webinar? Completely FREE — No form. No email. Just press play.  Drop your work email to unlock the rest. 1 form, 3 resources.  4,000+ social teams already use Agorapulse's AI features daily. **👉 Fix your AI nightmares now… **[Grab this FREE AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) ✨ Unlock AI Toolkit ✨ (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Instagram’s answer to Snapchat+ looks like a cheap stalker toolkit for IG obsessives** Meta is testing an Instagram Plus subscription service with exclusive features: (https://www.engadget.com/social-media/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html) We knew Meta was working on premium subscriptions for its main platforms. And now the first to actually make it out in the wild has arrived from Instagram. Say hello to Instagram Plus, currently being tested in a handful of markets. The subscription gives you a bunch of features that might appeal to Instagram addicts: create multiple story audiences, get story rewatch insights, search your story viewers list, preview stories (more on that in a moment, extend your story’s expiry, send super hearts to stories, and spotlight your story. Some people have labeled the Instagram bolt-on a ‘stalker toolkit',’ by giving users the ability to view stories anonymously. However, on the flip side, Instagram Plus also allows you see which of your followers are obsessing over you with story rewatch super-powers. None of these features are going to set your world alight unless you live and breathe Instagram to an obsessive degree. For most pros and creators, a Meta Verified subscription has the features you’ll want. It’s better to think of Instagram Plus as being akin Snapchat+: extra features for the the most ardent users. And just like Snapchat+, I can imagine Instagram will add more features to Plus as time goes on. Perhaps reflecting the value of the features, or maybe just because it’s a test right now, pricing for Instagram Plus is DIRT CHEAP. Meta hasn’t said which markets it’s being tested in, but TechCrunch [rounded up the pricing](https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram/) it had seen: _“It costs MX$39 (approximately $2.20 USD) per month in Mexico, ¥319 per month (approximately $2 USD) in Japan, and PHP 65 per month (approximately $1.07 USD) in the Philippines.”_ That’s incredibly low! So if it rolls out more widely in its current form, Instagram Plus won’t break the bank, but then it won’t give you THAT many interesting features, either. I’d expect both the feature set… and the price… to increase over time. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/47dae9d1-4e36-48a0-8407-f5041a33c5b5/image.png?t=1775212058) Follow image link: (https://www.engadget.com/wearables/the-latest-ray-ban-meta-smart-glasses-are-more-customizable-and-expensive-130000553.html) Caption: Meta’s first prescription AI glasses | Credit: Meta * **Meta** launched new [prescription AI glasses](https://www.engadget.com/wearables/the-latest-ray-ban-meta-smart-glasses-are-more-customizable-and-expensive-130000553.html) in ‘Blayzer’ and ‘Scriber’ styles, with new features including Nutrition Tracking and Neural Handwriting (I’m tempted by these) * **Meta**'s longtime content policy chief Bickert is [leaving](https://www.reuters.com/technology/metas-longtime-content-policy-chief-bickert-leaving-teach-harvard-2026-03-28/) to teach at Harvard * **Meta** is assembling an [elite AI lab](https://www.businessinsider.com/meta-builds-elite-ai-team-to-boost-facebook-instagram-algorithms-2026-4) to upgrade **Facebook** and **Instagram** algorithms * **Meta** rolled out intensive “[AI Week](https://www.businessinsider.com/meta-ai-week-employee-training-claude-agents-vibe-coding-2026-3)” training to turn employees into active AI builders * **Facebook** is testing a new way to [interact with Stories](https://www.threads.com/@theahmedghanem/post/DWbR54VjMHI?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw), with quick replies and a separate tab for emojis above the reply box * **Facebook** started displaying friends’ [Notes as Stories](https://www.threads.com/@theahmedghanem/post/DWbSUw-jMTx?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw), with two quick action buttons * **Facebook** introduced a refreshed [music info menu](https://www.threads.com/@theahmedghanem/post/DWhFPR8DJN0?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) with options to add tracks to Spotify, use them in a Story, and more * **Facebook **added [options for Pages](https://www.threads.com/@theahmedghanem/post/DWhGUtTjFYh?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to include service credentials, specialties and services, and media kit links * **Facebook **is testing a new [Creator Activity](https://www.threads.com/@theahmedghanem/post/DWqzjGdDMCH) feature in broadcast channels that directs users to a dedicated feed showing content they may have missed from Pages they follow. * **Facebook** now allows you to “[manage product link](https://www.threads.com/@oncescuradu/post/DWhX5q1jKmL?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)” per Reel * **Messenger **on the web [could live on](https://www.threads.com/@martinsfp/post/DWqcr_FDFM1?xmt=AQF0S8sGg-Es1sD90VxtIz1UZHtBmLkCee95KIVhnR3V2g), without the Messenger name and at a new URL, according to a new notice from Meta **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/70ea73cc-5df5-4e0c-bbdf-ff763801eb28/image.png?t=1775212411) Follow image link: (https://www.threads.com/@mattnavarra/post/DWmiyMjD0ZS/media?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) Caption: Instagram’s Teleprompter feature for Reels | Credit: @oncescuradu * **Instagram** added a [teleprompter](https://www.threads.com/@mattnavarra/post/DWmiyMjD0ZS?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) for Reels, just like the one in Edits * **Instagram** is testing [offline Reels](https://www.techtimes.com/articles/315509/20260327/instagram-works-offline-reels-streaming-automatic-downloads-according-new-leak.htm) with an auto-download feature for nonstop scrolling * **Instagram** now lets you [schedule Trial Reels](https://www.threads.com/@mattnavarra/post/DWov_JLClbw?xmt=AQF0HFkv4QfIijb8XdM6_g6sQKU5pSZcj6nlpNqT94utIA) * **Instagram**’s design lead Brett Westervelt has been appointed [head of the Edits app](https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits) * **Instagram** will “[substantially reduce](https://www.hollywoodreporter.com/business/digital/instagram-limit-use-pg-13-rating-deal-mpa-1236552680/)” the use of the ‘PG-13’ rating in a deal with the Motion Picture Association * **Instagram** now lets you [require approval](https://www.threads.com/@ihammod_oh/post/DWZa6b7CLjy?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) before you’re added back to a group chat you’ve left * **Instagram** now lets you [press and hold on a group chat](https://www.threads.com/@oncescuradu/post/DWmXdf_DB7O?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to see who's in the chat * **Instagram** now lets you add [text on screen](https://www.threads.com/@jonahmanzano/post/DWoMVWOCWZz?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) with a new Instant camera feature * **Instagram** has increased the default selected duration for a song added to a story from 15 to [20 seconds](https://www.threads.com/@oncescuradu/post/DWhXPmKjM9p?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **Instagram** now [suggests music](https://www.threads.com/@theahmedghanem/post/DWhGjWuDLrk?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) for your Story * **Instagram** has been spotted showing a ‘[Use Template](https://www.threads.com/@oncescuradu/post/DWeWM24jEBg?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)’ button in the main Reels feed on videos built using templates * **Instagram** now displays [recently saved places](https://www.threads.com/@theahmedghanem/post/DWqyvyzjNiD?xmt=AQF044F6pNjRia2C1nPpdq4WVsmJuS3rEBOYWB1-gQLZbg) from your saved posts on maps within DMs **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d68f484-14bd-4067-8d09-f3f86d719ce2/image.png?t=1775212654) Follow image link: (https://wabetainfo.com/whatsapp-releases-a-native-carplay-app-to-ios-beta-testers/) Caption: WhatsApp is testing a native CarPlay app | Credit: WABetaInfo * **WhatsApp** is testing a [CarPlay app](https://wabetainfo.com/whatsapp-releases-a-native-carplay-app-to-ios-beta-testers/), replacing its previous Siri-only integration * **WhatsApp **is working on a feature that lets you see a list of which of their contacts are [currently online](https://wabetainfo.com/whatsapp-is-working-on-a-list-of-online-contacts-on-android/) * **WhatsApp **is rolling out a feature that lets channel admins [reply to their updates](https://wabetainfo.com/whatsapp-is-rolling-out-a-channel-reply-feature-for-admins-on-ios/) * **WhatsApp** is testing a feature that adds new Unicode 17.0 [emojis](https://www.threads.com/@wabetainfo/post/DWkeCQ2iKUK?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) directly to the built-in keyboard * **WhatsApp **is testing a feature to [replace blank profiles](https://www.threads.com/@wabetainfo/post/DWjLo6vkaDW?xmt=AQF0HFkv4QfIijb8XdM6_g6sQKU5pSZcj6nlpNqT94utIA) with photos from the address book * **WhatsApp Business** is testing a new [“Alerts” feature](https://www.threads.com/@theahmedghanem/post/DWhF00bDO3I?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) that displays account-related notifications within the app. * **WhatsApp**'s former security chief is “not done fighting” after his lawsuit alleging serious security flaws was [dismissed](https://www.businessinsider.com/meta-lawsuit-dismissal-whatsapp-security-chief-not-done-fighting-2026-4) * **Threads** added two new [reply filters](https://www.threads.com/@oncescuradu/post/DWkWL8hDElH?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) on iOS, making it easier to manage conversations and keep your community in check * **Threads** now displays the [number of recent posts](https://www.threads.com/@oncescuradu/post/DWkVSzEDEkm?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) added by an account in search results **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/04bb3b4d-471e-4b17-90d1-67219a3acef8/image.png?t=1775212803) Follow image link: (https://www.threads.com/@oncescuradu/post/DWhW2m0DDnt?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) Caption: X testing new photo editor on iOS | Credit: @oncescuradu * **X** is rolling out a new [photo editor](https://www.threads.com/@oncescuradu/post/DWhW2m0DDnt?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) on iOS, with more advanced features * **X** has been strongly endorsed by the US State Department as part of its global [anti-propaganda strategy](https://www.theguardian.com/us-news/2026/mar/30/embassies-campaign-marco-rubio-elon-musk) * **X** has asked a court to dismiss a [music piracy lawsuit](https://torrentfreak.com/x-asks-court-to-dismiss-music-piracy-lawsuit-after-supreme-courts-cox-ruling/), claiming there is no evidence of it actively encouraging piracy **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4eaa8133-3e47-4b84-8104-ba796b00583e/image.png?t=1775212931) Follow image link: (https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en) Caption: Credit: TikTok * **TikTok** has [integrated Cameo](https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en) into its app, giving creators new monetisation options * **TikTok** now has an [‘Archive’ feature](https://www.threads.com/@oncescuradu/post/DWjxr-uDNw8?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) for stories and thoughts. * **New York City** has [reversed](https://www.wired.com/story/in-a-big-reversal-zohran-mamdani-tells-nyc-agencies-to-use-tiktok/) its **TikTok **ban for government agencies following the app’s change of US ownership * **YouTube** launched “Comments to Heart” to let channels [auto-like positive comments](https://www.socialmediatoday.com/news/youtube-creators-can-now-like-video-comments-in-bulk/816292/) * **YouTube** officially launched ‘Stations’, which let creators turn playlists into [nonstop streaming channels](https://www.theverge.com/column/905787/youtube-stations) * **YouTube** has received an open letter from 200+ experts, schools, and groups [urging it to block](https://mashable.com/article/youtube-ai-slop-child-safety-warning) AI-generated kids’ content * **YouTube** is expanding its [Coachella 2026](https://blog.youtube/news-and-events/watch-coachella-live-on-youtube/) livestream setup with seven stages, starting 10 April * **YouTube **will host its [Brandcast event](https://www.adweek.com/convergent-tv/youtube-upfront-event-details-including-trevor-noah-and-chappell-roan/) in NYC on 13 May, pushing the platform as the future of media **__________** -------------------- ### * **Reddit** is the [most-cited source](https://peec.ai/blog/top-domains-cited-by-ai-search-analysis-based-on-30m-sources) by AI search and chatbots in 2026, according to a new study * **Reddit** opened up its [Reddit Pro tools](https://searchengineland.com/reddit-pro-new-features-public-beta-472991) to all publishers in free public beta * **Pinterest** is pushing [performance ads](https://digiday.com/marketing/pinterest-bets-on-measurement-and-smbs-to-boost-performance-revenue/), betting measurement will unlock more ad spend * **Snapchat** expanded [Creator Subscriptions](https://www.socialmediatoday.com/news/snapchat-expands-creator-subscriptions-to-all-eligible-users/816424/) to all eligible users * **Snapchat **revealed the [winners](https://www.hollywoodreporter.com/business/digital/2026-snappys-snapchat-awards-winners-list-1236553378/) of its first-ever “Snappys” awards, including David Dobrik, DJ Khaled, and Kylie Jenner * **Snapchat **is working on a way to [share music](https://www.threads.com/@theahmedghanem/post/DWq06f-jDoK) without using a sticker * **Twitch** upgraded mobile streaming with new tools to [boost creator control](https://x.com/TwitchSupport/status/2031109318934761545/), including multi-tasking while streaming + disconnect protection * **Telegram** [upgraded polls](https://telegram.org/blog/ai-editor-mighty-polls-and-more) along with adding support for live photos on iOS and Android * **CapCut **launched a new content creation app on desktop, called [CapCut Video Studio](https://www.threads.com/@oncescuradu/post/DWeQgV7DIg3?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **Netflix** is working on Discord-style [social features](https://www.androidauthority.com/netflix-voice-chat-games-apk-teardown-3652602/) for its games * **Beehiiv** is launching a [podcasting platform](https://techcrunch.com/2026/04/02/beehiiv-expands-into-podcasts-taking-aim-at-patreon-substack-newsletters/) to take on Substack and Patreon -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube** has been testing AI-generated **summaries that replace video titles** on its home feed… but it’s buggy and a bit useless… YouTube is testing more AI on the home screen, and we hate it already: (https://www.androidauthority.com/youtube-home-screen-ai-summaries-3652545/) __________ ##### Also spotted this week… * **Meta **rolled out a new AI system to make ads [more personalised and efficient](https://engineering.fb.com/2026/03/31/ml-applications/meta-adaptive-ranking-model-bending-the-inference-scaling-curve-to-serve-llm-scale-models-for-ads/) * **Meta** is testing an AI “[Describe Your Audience](https://www.jonloomer.com/describe-your-audience-detailed-targeting/)” tool to auto-generate targeting interests for ads * **Meta** is injecting AI into risk reviews to [hunt down product dangers](https://about.fb.com/news/2026/03/how-ai-is-ushering-in-the-next-era-of-risk-review-at-meta/) early * **YouTube**’s conversational [‘Ask’ button](https://9to5google.com/2026/03/31/youtubes-ask-button-hits-tv-app/) is rolling out to TV apps * **X** now gives Premium subscribers access by default to the [SuperGrok Lite tier](https://www.threads.com/@oncescuradu/post/DWZlhISDPsE?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **xAI**’s Grok app now lets you choose between [speed and quality](https://www.threads.com/@theahmedghanem/post/DWq0ThkDBi-) for generated images * **Bluesky** unveiled Attie, an AI assistant that lets users [create custom feeds](https://techcrunch.com/2026/03/28/bluesky-leans-into-ai-with-attie-an-app-for-building-custom-feeds/) from simple prompts * **Telegram **added an AI editor that can [rewrite, translate, and style](https://telegram.org/blog/ai-editor-mighty-polls-and-more) your message text directly in chat, and made it easier to create bots with AI * **CapCut** [expanded access](https://www.threads.com/@oncescuradu/post/DWeQ5NejAL3?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to the Seedance 2.0 AI model globally in the CapCut mobile and web apps * **CapCut** is rolling out [AI Clipping](https://www.threads.com/@oncescuradu/post/DWeSMcYjECh?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to more users * **Google **now lets you direct avatars through prompts in its [Vids app](https://techcrunch.com/2026/04/02/google-now-lets-you-direct-avatars-through-prompts-in-its-vids-app/), including YouTube export -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Elon Musk and the SEC are heading toward trial **over 2022 the billionaire’s Twitter share purchases. The **SEC** alleges late disclosure cost investors over $150 million. Settlement talks failed; both sides reject alternative dispute resolution. Musk, SEC Say Fight Over Twitter Share Stockpile May Go to Trial: (https://www.bloomberg.com/news/articles/2026-04-01/musk-sec-say-fight-over-twitter-share-stockpile-may-go-to-trial) * **Elon Musk** faces an [escalation](https://www.bloomberg.com/news/articles/2026-03-31/musk-faces-fresh-setback-in-lawsuits-over-2022-twitter-buyout) in legal problems over his **Twitter** acquisition, after a judge allowed investors to combine their claims into a class action lawsuit. * **The judge** who once revoked **Elon Musk**’s pay package is [stepping aside](https://nypost.com/2026/03/30/business/delware-judge-steps-aside-from-elon-musk-cases-over-bias-in-supporting-linkedin-post-that-mocked-him/) from several ongoing cases against him after she ‘liked’ a **LinkedIn** post mocking him 😬 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **A new Ofcom report** reveals the number of UK social media users posting content has fallen to 49%, down from 61% in 2024. Users have shifted to passive video feed consumption, favouring engaging in DMs over posting publicly. I spoke to **BBC News** about [why Brits are using social differently](https://www.bbc.co.uk/news/articles/cgqk718l4neo) in 2026… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/14f4c23e-bfba-4ad5-9543-0614ee077152/BBC_News_Ofcom_Quote_-_Matt_Navarra__1_.jpg?t=1775149778) Follow image link: (https://www.bbc.co.uk/news/articles/cgqk718l4neo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ad727bfe-f80f-4dca-9d3b-ed93a085e41a/April_Fools_Header.jpeg?t=1775210175) Caption: -------------------- With so much fake news and AI nonsense clogging up our feeds on a daily basis, it’s amazing anyone still bothers with **April Fool’s Day jokes**. But bother they do, and some were actually good! **Aldi UK **made the most effort I saw this year, getting into the legal game: - Instagram: (https://www.instagram.com/reels/DWlHPzyMOv4/) __________ - Who knew bread and haircare products were the perfect match? - Tweet: (https://twitter.com/conveniencetalk/status/2039258021008695623) __________ - **Snapchat **mocked Instagram’s [many rip-offs](https://www.theverge.com/tech/905272/snapchat-reals-spotlight-instagram-feed-april-fools-day-2026) of its features… - Tweet: (https://twitter.com/Snap/status/2039297101050392683) - **Meanwhile… Instagram’s** ‘joke’ (unsurprisingly) didn’t land so well… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3511808c-a937-442c-a412-30d2455e0aa1/image.png?t=1775213336) Caption: - Check out this round-up of the rest of the **best April Fools Day pranks** by brands here: 👇 - The best April Fools' Day pranks 2026 from Dyson to Subway: (https://www.indy100.com/viral/best-april-fools-day-pranks-2026-2676653800) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Sexy fruit is a big deal.**_ (Never thought I’d write that sentence)_ Fruit Love Island, an AI-generated dating show, is [pulling over 10 million views per episode](https://searchengineland.com/reddit-pro-new-features-public-beta-472991) on TikTok with its parody of Love Island. Despite its “AI slop” visuals, viewers are hooked on the story and voting outcomes. BUT: Its creator has threatened to shut the series down claiming mass content reporting, lost content, and a wiped YouTube backup. Oh the drama! Fruit Love Island creator threatens to shut down series after mass TikTok removals: (https://www.dexerto.com/tiktok/fruit-love-island-creator-threatens-to-shut-down-series-after-mass-tiktok-removals-3342557/) __________ **More viral news this week:** * **Chinese creator Chen Qin **has gone viral for carving intricate carrot sculptures [using only her teeth](https://www.dexerto.com/entertainment/woman-goes-viral-for-carving-giant-carrot-sculptures-using-her-teeth-3342469/) * **Aura reading** has become Gen Z's latest obsession as [brands cash in fast](https://adage.com/brand-marketing/aa-auras-astrology-gen-z-marketing-spirituality/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- That **KitKat** theft… Was it a real heist, or a publicity stunt? The world has been split this week over whether or not a truck containing 12 tonnes of limited edition Formula One KitKat bars was really stolen, as the brand claims. Parent company **Nestlé** [insists it was real](https://www.wsj.com/business/kitkat-heist-nestle-theft-chocolate-03f807bb?mod=author_content_page_1_pos_1&lctg=0af964fd-49e3-4a15-b9c4-5d01e81e2d97) and not an April Fool’s Day joke. But either way, it’s been catnip for other brands like **McDonald’s**, **Microsoft**, **KFC**, and **Ryanair**. McDonald's To Microsoft, Brands Break The Internet With Memes On KitKat Heist: (https://www.ndtv.com/food/mcdonalds-to-microsoft-brands-break-the-internet-with-memes-on-kitkat-heist-11289858) __________ **More brand news and views:** * **Apple **is leaning into using its viral “[Little Finder Guy](https://www.macrumors.com/2026/03/30/apple-tiktok-little-finder-guy/)” mascot from its MacBook Neo campaign on TikTok * That **McDonald's** viral video was good for memes. [But what about sales?](https://www.bloomberg.com/opinion/articles/2026-03-27/that-mcdonald-s-big-arch-viral-video-is-good-for-memes-but-sales) * Inside **The Daily Mail**’s [creator-led content playbook](https://digiday.com/media/inside-the-daily-mails-creator-led-content-playbook/) * How **the music industry** is harnessing [the power of clippers](https://variety.com/2026/music/news/clipping-marketing-tool-took-over-music-industry-1236699705/) * **AI influencer discovery tools** are changing [how agencies cast creators](https://digiday.com/marketing/ai-influencer-discovery-tools-are-changing-how-agencies-cast-creators/) * How **InStyle **is reaching the next generation with its [original social series](https://www.marketingbrew.com/stories/2026/04/01/instyle-original-social-series) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Probability of me getting a fair trial if this is how the judge dresses is 0.0%”“ — – **Elon Musk **showing trademark levels of respect for the legal system, by** **[mocking the bow tie](https://www.threads.com/@mattnavarra/post/DWgd55tinTy?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) worn by the judge who recently ruled against him _________ **Also quoted this week:** _“I've got our teams on alert to take down content doxxing or threatening the people on your team. Let me know if there's anything else I can do to help.”_ **- Mark Zuckerberg **[texting Elon Musk](https://www.engadget.com/big-tech/mark-zuckerberg-offered-to-help-elon-musk-with-doge-in-2025-211737138.html) in February 2025, offering special help that the average Meta user certainly wouldn’t get __________ _“When I speak to our creators — and I speak to them several times a week — what they always tell me is that no matter what they look to do, they understand that YouTube is their home. There would be no “Beast Games” if there wasn’t MrBeast on YouTube. Jimmy knows that._ **- YouTube CEO Neal Mohan **is [hopefully not getting too complacent](https://www.nytimes.com/2026/03/28/magazine/neal-mohan-interview.html) about competition for talent __________ _“This is the platforms trying to get children to stay on for longer, to get addicted. I can’t see that there’s a case for that, and therefore I can see we’re going to have to act.”_ **- UK Prime Minister Keir Starmer** wants to stop social platforms [hooking kids](https://www.threads.com/@mattnavarra/post/DWgbhpYiqcJ?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **YouTube** now reaches 2 billion daily users, with 90% of US teens on the platform. In this interview, platform boss **Neal Mohan **says its success is driven by authenticity, not algorithmic addiction. Well worth a read! (Also worth noting [what he DIDN’T say](https://www.theverge.com/streaming/903032/youtube-ceo-refuses-to-talk-about-content-moderation)) What Is YouTube’s Dominance Doing to Us? We Asked Its C.E.O.: (https://www.nytimes.com/2026/03/28/magazine/neal-mohan-interview.html?smid=url-share) __________ **Also this week:** * Why** OpenAI **[killed Sora](https://www.theverge.com/ai-artificial-intelligence/902368/openai-sora-dead-ai-video-generation-competition) * The [countries that have social media bans](https://news.sky.com/story/the-countries-that-have-social-media-bans-or-are-planning-to-implement-one-13526116), or are planning to implement one -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **Flipboard** has officially launched **Surf**, its new social app and feed reader. It aims to simplify the fragmented “fediverse” and reduce our reliance on big platforms. Surf is a hybrid app combining social feeds, RSS, and fediverse content, bringing together **Bluesky, Mastodon, RSS, podcasts**, and **YouTube** into unified feeds. Think of it as a feed reader, social client, and content curation tool all in one. Flipboard just launched Surf, its new social app and feed reader: (https://www.theverge.com/tech/905929/flipboard-surf-fediverse-launch) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **It’s almost funny** how much Bluesky users **HATE** AI. There’s a real ‘instant puke’ reaction on there from many whenever the topic comes up. Sometimes it’s justified, and sometimes it just seems over the top. One such OTT reaction came this week when Bluesky launched a tool to let users create custom feeds using AI prompts. A straightforward idea, and possibly useful for some people. But Attie’s account quickly rose through the ranks to become the second-most blocked on the platform after US Vice President J.D Vance! 🤯 Bluesky's new AI tool Attie is already the most blocked account other than J. D. Vance: (https://techcrunch.com/2026/03/30/blueskys-new-ai-tool-attie-is-already-the-most-blocked-account-other-than-j-d-vance/) **More WTF this week:** * **Yikes… **WhatsApp has notified users who downloaded [a fake version of its app](https://techcrunch.com/2026/04/01/whatsapp-notifies-hundreds-of-users-who-installed-a-fake-app-that-was-actually-government-spyware/) tied to a spyware company * **Instagram** reportedly [deleted](https://mashable.com/article/instagram-deletes-bellesa-shop-account-with-700000-followers) a sex toy shop’s account, just for using the word 'clitoris' -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **Reddit is killing its r/all feed**, ending its raw, less-filtered trending feed While we knew this change was coming, the company is finally ready to fully move on. r/popular now becomes the main discovery feed, with further tweaks expected. Reddit is moving on from r/all: (https://www.theverge.com/tech/906314/reddit-r-all-deprecating) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **TikTok cannot reliably identify** or label AI-generated ads despite its own clear policies. **Samsung** and other brands regularly post AI-generated ads with inconsistent or missing disclosures. …but the responsibility between advertiser disclosures and platform enforcement remains unclear, leaving all of us guessing. Why can’t TikTok identify AI generated ads when I can?: (https://www.theverge.com/ai-artificial-intelligence/900400/tiktok-ai-ads-labels-samsung-disclosure) __________ **More fails this week:** * **TikTok **has been caught running ads for AI apps that [digitally undress people](https://www.businessinsider.com/tiktok-ran-ad-ads-from-apps-promoting-sexualized-ai-2026-4) in photos * **Reddit briefly banned Paul McCartney**’s account after it [posted concert photos via Dropbox](https://dailydot.com/reddit-bans-paul-mccartney-posting-his-own-photos) * **YouTube's new embed player** has been frustrating users with [missing buttons and its translucent design](https://www.androidauthority.com/youtube-embed-player-redesign-3652875/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **New studies show** teen social media use mirrors addiction-like withdrawal and compulsive behaviour. Experts urge removing likes, limiting notifications, and restricting infinite scroll for minors. Research points to how companies could make social media less addictive for teens: (https://www.npr.org/2026/03/27/nx-s1-5763017/social-media-teens-addictive-design) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **LinkedIn** carousels beat video as the [top engagement format](https://www.socialmediatoday.com/news/report-shows-document-posts-on-linkedin-see-more-engagement/816551/) in 2026, new data shows, with PDF carousels performing better than images. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8f43f75-2225-44db-966a-1b13e409c882/659112982_17952272130117490_319353482131020133_n.jpg?t=1775212196) Follow image link: (https://www.socialmediatoday.com/news/report-shows-document-posts-on-linkedin-see-more-engagement/816551/) Caption: __________ **More pro tips:** * **LinkedIn** says long-form articles are key to [engagement and AI chatbot visibility](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-using-articles-to-enhance-engagement/816162/) * **Facebook** shared new [content monetisation tips](https://www.socialmediatoday.com/news/meta-shares-new-facebook-content-monetization-tips/816163/) * **US influencer taxes explained:** [A practical guide for creators](https://finance.yahoo.com/personal-finance/taxes/article/influencer-tax-rules-a-guide-for-tiktok-twitch-and-other-creators-172421382.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**770%**“ — – **The increase in US data requests **to social media platforms [in the past decade](https://www.threads.com/@mattnavarra/post/DWl8MvOCq8M?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) __________ **More social stats:** * **PAST POSTING:** [49%](https://www.threads.com/@mattnavarra/post/DWoAWUWiuMg?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of UK adult social media users comment, share, or post, down sharply from 61% in 2024 * **INSANE: **Heavy social media users are less supportive of democracy. Support drops to [57%](https://www.threads.com/@mattnavarra/post/DWjvVmmCphq?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) among heavy users vs 72% for non-users * **ANTI-TRUST: **[88%](https://www.globenewswire.com/news-release/2026/03/25/3262239/0/en/Social-Media-is-Now-the-Top-Source-for-Breaking-News-New-Sprout-Social-Research-Finds.html) of people report declining trust in social media news due to the rise of AI-generated content * **HOOKED: **[16%](https://www.threads.com/@mattnavarra/post/DWgeVCdij2-?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of kids can’t reduce social media use while 23% stay constantly mentally hooked * **BAN ‘EM: **[75%](https://www.threads.com/@mattnavarra/post/DWgfFuyio8a?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of UK adults back a teen social media ban * **MUSIC MANIA: **Instagram leads on platforms for music superfans, with engagement jumping from 38% to [58%](https://www.threads.com/@mattnavarra/post/DWoGWM5Ckqh?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Meta’s** platforms have [dropped](https://www.threads.com/@mattnavarra/post/DWjfD9fiiHj?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) in the US among the most-used social media platforms in 2026. According to insights from the latest annual **Infinite Dial report** from **Edison Research**: * **85% of Americans** **use social media**, down from 86% in 2025 * **Facebook** **leads reach** at 68% (+2), **Instagram** 54% (+6), **TikTok** rose fast to 42% (+8) * **But fewer people rely on** **Meta** daily: **Facebook’s** ranking as most-used app drops 45% → 40%, **Instagram** 19% → 16% * **Meta’s** combined daily use share fell 64% → 56%, while **TikTok** hit 16% and dominates younger users (29%) * **Reddit** (38%) is more widely used than both **Pinterest** (35%) and **LinkedIn** (34%).  View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d639c41-89f3-4e43-8185-106921fbe218/657204029_17951687679117490_4654961645054574791_n.jpg?t=1775212484) Caption: __________ **More charts:** * **DECLINING: **Americans’ daily YouTube and Facebook usage [dropped a little](https://www.threads.com/@mattnavarra/post/DWglFEsChvj?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) last year * **LIKING IT SHORT: **Short-form video [leads UK viewing](https://www.threads.com/@mattnavarra/post/DWoJnHeio_S?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) for 16–24s, hitting 85% weekly usage -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Two-thirds of under-16s with accounts on Instagram, Snapchat or TikTok kept access despite ban: (https://www.theguardian.com/australia-news/2026/mar/31/meta-tiktok-snapchat-google-under-investigation-australia-social-media-ban) __________ ##### Also in the news this week… * **Meta’s back-to-back court losses **have ignited fresh momentum for social media regulation in the US. [[Axios](https://www.axios.com/2026/03/27/meta-bad-week-hill-action)] * **Meta shares dropped 19%**, driven by legal threats from social media addiction rulings and heavy AI spending. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-30/meta-s-310-billion-tailspin-sparks-tobacco-moment-questions)] * **Meta’s court losses** spell potential trouble for AI research, consumer safety. [[CNBC](https://www.cnbc.com/2026/03/29/metas-court-losses-spell-trouble-for-ai-research-consumer-safety.html)] * **The judge in a case against Meta** allowed authors to add a “contributory infringement” claim, giving them an easier route to a win for the company’s alleged theft of their works. [[Ars Technica](https://arstechnica.com/tech-policy/2026/03/meta-hopes-scotus-piracy-ruling-will-help-it-beat-lawsuit-over-torrenting-ai-data/)] * **A former Pinterest engineer** says the company mischaracterized the events used to justify his firing. [[The Verge $$$](https://www.theverge.com/policy/906122/pinterest-employee-fired-obstructionist-speaks-out)] * **Social media has overtaken TV **as the top breaking news source, led by Gen Z, according to new Sprout Social data. [[Sprout Social](https://www.globenewswire.com/news-release/2026/03/25/3262239/0/en/Social-Media-is-Now-the-Top-Source-for-Breaking-News-New-Sprout-Social-Research-Finds.html)] * **The Creators Guild of America** is launching Mosaic, dubbed a verified “IMDb for creators”. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/digital-creator-credits-platform-launched-creators-guild-1236544648/)] * **TikTok dropped** plans for second Dublin data centre due to grid constraints. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-01/tiktok-abandons-plans-to-add-second-data-center-in-ireland)] * **The Swiss finance minister** has sued an “unknown perpetrator” over over remarks generated by xAI’s Grok. [[Politico](https://www.politico.eu/article/swiss-minister-files-criminal-charges-over-grok-generated-remarks/)] * **The European Commission** has ordered senior officials to delete a Signal group over hacking risks. [[Politico](https://www.politico.eu/article/top-eu-officials-signal-group-chat-hacking-fears/)] * **Clio has launched **the Creator Awards, recognising top creators and brand collaborations, and backed by YouTube and Influential. [[@The_Clios](https://x.com/the_clios/status/2037216123448418530)] * **UK Prime Minister Keir Starmer** has promised a “fight” with social media companies amid efforts to limit children’s use of devices. [[The Guardian](https://www.theguardian.com/society/2026/mar/27/starmer-vows-to-fight-social-media-firms-to-protect-children-from-addiction)] * **Austria plans to ban** social media for under-14s. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-27/austria-plans-social-media-ban-for-kids-as-it-awaits-eu-rules?sref=YURDD6is)] * **Indonesia has summoned** Meta and Google over failing to comply with its new under-16 social media rules. [[Reuters $$$](https://www.reuters.com/legal/litigation/indonesia-summons-meta-google-over-non-compliance-with-child-social-media-curbs-2026-03-31/)] **New features and tests:** * **Instagram now places** the “Ad” label for stories in the bottom-left corner. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWeQMF4jLww?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)] * **Instagram is migrating** to a black and white colour scheme for buttons. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWjxSA-DCvP?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)] * **CreatorIQ and Sprinklr **are partnering to fix fragmented creator marketing measurement, merging CreatorIQ’s 123M daily creator posts with Sprinklr’s analytics and social listening. [[DigiDay $$$](https://digiday.com/media/creatoriq-and-sprinklr-bet-they-can-solve-creator-measurements-fragmentation-problem/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Who is looksmaxxing really for?: (https://www.dazeddigital.com/beauty/article/70001/1/who-is-looksmaxxing-really-for-incel-culture-beauty-standards-men-misogyny) __________ **Also worth a read:** * **How Meta’s victim-blaming failed to sway jurors** [in the landmark social media addiction trial](https://www.theguardian.com/technology/2026/mar/29/meta-loss-social-media-addiction-trial) * **Meta’s legal defeat could be a victory for children**, [or a loss for everyone](https://www.theverge.com/policy/903006/meta-new-mexico-los-angeles-child-safety-trial-impact) * **Australia wants to sell its social media ban to the world** – [but are the measures even working?](https://www.theguardian.com/australia-news/2026/apr/01/australia-social-media-ban-adoption-world) * **Countless horror stories linked to social media** - but [a ban for children isn't cut-and-dried case](https://news.sky.com/story/countless-horror-stories-linked-to-social-media-but-a-ban-for-children-isnt-cut-and-dried-case-13521317) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Yikes! This is very awkward. And messy! _“Another viral TikTok video unintentionally exposed a cheating husband to millions, including his wife, after one woman's night out. _ _“The TikToker claimed her friend found a "soulmate" in an Alabama bar, but it turned out he'd already pledged that soul to another and proven himself a liar.”_ Ooof! 😬 TikTok hunt for mystery man backfires when his wife shows up in the comments: (https://dailydot.com/tiktok-hunt-mike-alabama-rodeo-wife) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s a wrap on everything new in social this week. I’m heading off to check how many more email I have sent this week with ChatGPT prompt snippets left in them. 🤣 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f0b63965-24a0-45cc-a445-08746326e450/Geekout_030426.jpg?t=1775215079) Caption: -------------------- **Advertise in Geekout** Reach 30K engaged social media pros** ** Geekout sponsorships costs less than you think **Get Geekout Ad Discount** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island) -------------------- ##### **Hello, geeks!** This week, I experienced my first mortifying AI mistake. 😬 You know the kind… the one where your soul leaves your body mid-scroll. View image: (https://media2.giphy.com/media/v1.Y2lkPTI0NTBlYzMwYzIyZzRqZXMwOThsZHRqeWc1N3FnYnpvOXQxdzNraGVoZXNqMHc3NiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/9oF7EAvaFUOEU/giphy.gif) [The Office Smile GIF] Caption: Giphy I thought I’d share it in case you’ve had a rough week — maybe it’ll give you a moment of amusement. Earlier this week, I had a video call with a potential client who invited me to speak at an event and collaborate on a new social media project. It was a good opportunity — but after thinking it through, the payment terms didn’t quite stack up. So I drafted an email outlining my concerns, with a counteroffer. Hit send. Thought no more about it. The next day, they replied saying they respected my position, but suggested revisiting the opportunity later in the year. Fair enough. It happens. No big deal. I scrolled back up the email thread to refresh my memory on what was originally offered — and what I’d sent. That’s when my heart stopped. Head hit desk. Immediate regret. Before sending the email, I’d asked ChatGPT to quickly redraft it — just to tighten the tone and clean up any typos. The edits looked good. So I copy/pasted the revised version into my reply. In my ADHD haste, I didn’t double-check it. Big mistake. This is the email I actually sent: 😱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5632dd87-560d-480d-8dba-598bf33949ec/Screenshot_2026-04-03_at_10.37.30.png?t=1775209223) Caption: - FML. 🤦🏻‍♂️ Have you experienced a fear-inducing AI fail? Drop me a reply with your ChatGPT mistakes. __________ ##### **2 cool things…** ❤️ **I LOVE this** [free AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) built _by_ social media managers—_for_ social media managers — AI prompts, cheat sheets, shortcuts that work. - **🕹️ TikTok** has hidden a [secret emoji-based game](https://techcrunch.com/2026/03/31/go-play-this-secret-game-in-your-tiktok-dms/) inside your DMs. [ad] -------------------- ###### EXCLUSIVE ▶︎ GEEKOUT INTERVIEWS… #### Why Instagram's Edits is a boutique. NOT a Costco! 📱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9949f39-0b1e-4bd5-91c7-f7f59c03e4fc/WhatsApp_Image_2026-03-31_at_17.52.14.jpeg?t=1775142177) Follow image link: (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) Caption: - I’ve been wanting to shake up Geekout for a while… Break out of the weekly scroll… and get closer to the people actually pulling the strings. Every week, I break down what’s happening across social — New features. Platform shifts. Algorithm chaos. But what if we could get access to the people behind the scenes… * 🏢 The people at Meta, TikTok, LinkedIn, X, YouTube, Snapchat building and controlling the platforms * 🔥 The top social talent posting through it for your favorite brand accounts And what if I could get YOUR questions answered too? So last month I finally did something about it. I opened up my social media insiders contact list. Dropped a few messages to Meta. Asked to speak to the person behind the Edits app. And they said yes! So… here’s the [first edition of Geekout Interviews… ](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) Kicking off with **Instagram’s **product director for the **Edits app**… **Matt Simari.** **In this edition of Geekout Interviews…** * 🤔 Why Matt thinks Instagram's Edits is a boutique. NOT a Costco. * ✨ Get a first look at a NEW feature coming soon to Edits * 🤐 Uncover the ONE question I asked Matt, but he refused to answer! …and more! **Watch / Read the FULL interview **— [**Geekout Interviews… Matt Simari**](https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview)** ** 🎙️ Dig into Geekout Interviews (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram starts testing Snapchat+ style premium subscription ‘Instagram Plus’: (https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram/) 2. **YouTube staff aimed for “viewer addiction” **to boost engagement, court docs reveal [[TROUBLING](https://nypost.com/2026/03/30/business/youtube-staffers-deliberately-aimed-for-viewer-addiction-killed-safety-tools-for-kids-court-docs/)] 3. **UK social media users are posting a lot less **as AI use surges [[PASSIVE-SCROLLING](https://glasp.co/login?extension=yes&callback_url=https://www.bbc.co.uk/news/articles/cgqk718l4neo)] 4. **Meta is considering killing funding** for its Oversight Board [[CUTTING](https://www.platformer.news/meta-oversight-board-funding-cancel/)] 5. **TikTok could launch banking features** as it applies for fintech license in Brazil [[BANKING](https://www.reuters.com/business/finance/tiktok-seeks-brazil-fintech-license-offer-credit-2026-03-31/)] -------------------- ###### SPONSORED ▶︎ FREE AI TOOLKIT #### The AI Toolkit Built for People Who _Actually_ Run Social 🤖 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6febab85-1e4a-4cf8-a66d-e1ec0ada0c96/ad-geekout-2000x1000.jpg?t=1775139331) Follow image link: (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) Caption: - Does this sound familiar…?  Your boss discovered AI last week after reading one LinkedIn post… …And now he wants a new social strategy of “do more with AI.” 😭  Cool. But how?! 🤬 Most AI advice is built for developers.  Not for busy social media teams! **Meanwhile you’re…** * 😠 Rewriting ChatGPT outputs for the 5th time  * 🙏 Trying to make captions sound human  * 🤔 Wondering if AI is actually saving time… or stealing it  Here’s the fix 👇  Agorapulse just dropped a [FREE AI toolkit built for social teams](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) (not engineers)  **Inside you'll get access to: ** * 🎥** 2 Webinars:** Time-saving AI shortcuts that will save you hours + How to make AI sound like YOUR brand   * 🔥 **Cheat Sheet: **Ready-to-use killer AI prompts built for social teams * ✅** Checklist:** A step-by-step checklist to stop you getting generic AI output  The 1st webinar? Completely FREE — No form. No email. Just press play.  Drop your work email to unlock the rest. 1 form, 3 resources.  4,000+ social teams already use Agorapulse's AI features daily. **👉 Fix your AI nightmares now… **[Grab this FREE AI toolkit](https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) ✨ Unlock AI Toolkit ✨ (https://social.agorapulse.com/ai-content-bundle?utm_campaign=en-ai-content-bundle&utm_medium=partners&utm_source=newsletter&utm_content=webinar_ondemand&utm_term=geekout-standard&sfc=701bD00000sBDvhQAG) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Instagram’s answer to Snapchat+ looks like a cheap stalker toolkit for IG obsessives** Meta is testing an Instagram Plus subscription service with exclusive features: (https://www.engadget.com/social-media/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html) We knew Meta was working on premium subscriptions for its main platforms. And now the first to actually make it out in the wild has arrived from Instagram. Say hello to Instagram Plus, currently being tested in a handful of markets. The subscription gives you a bunch of features that might appeal to Instagram addicts: create multiple story audiences, get story rewatch insights, search your story viewers list, preview stories (more on that in a moment, extend your story’s expiry, send super hearts to stories, and spotlight your story. Some people have labeled the Instagram bolt-on a ‘stalker toolkit',’ by giving users the ability to view stories anonymously. However, on the flip side, Instagram Plus also allows you see which of your followers are obsessing over you with story rewatch super-powers. None of these features are going to set your world alight unless you live and breathe Instagram to an obsessive degree. For most pros and creators, a Meta Verified subscription has the features you’ll want. It’s better to think of Instagram Plus as being akin Snapchat+: extra features for the the most ardent users. And just like Snapchat+, I can imagine Instagram will add more features to Plus as time goes on. Perhaps reflecting the value of the features, or maybe just because it’s a test right now, pricing for Instagram Plus is DIRT CHEAP. Meta hasn’t said which markets it’s being tested in, but TechCrunch [rounded up the pricing](https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram/) it had seen: _“It costs MX$39 (approximately $2.20 USD) per month in Mexico, ¥319 per month (approximately $2 USD) in Japan, and PHP 65 per month (approximately $1.07 USD) in the Philippines.”_ That’s incredibly low! So if it rolls out more widely in its current form, Instagram Plus won’t break the bank, but then it won’t give you THAT many interesting features, either. I’d expect both the feature set… and the price… to increase over time. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/47dae9d1-4e36-48a0-8407-f5041a33c5b5/image.png?t=1775212058) Follow image link: (https://www.engadget.com/wearables/the-latest-ray-ban-meta-smart-glasses-are-more-customizable-and-expensive-130000553.html) Caption: Meta’s first prescription AI glasses | Credit: Meta * **Meta** launched new [prescription AI glasses](https://www.engadget.com/wearables/the-latest-ray-ban-meta-smart-glasses-are-more-customizable-and-expensive-130000553.html) in ‘Blayzer’ and ‘Scriber’ styles, with new features including Nutrition Tracking and Neural Handwriting (I’m tempted by these) * **Meta**'s longtime content policy chief Bickert is [leaving](https://www.reuters.com/technology/metas-longtime-content-policy-chief-bickert-leaving-teach-harvard-2026-03-28/) to teach at Harvard * **Meta** is assembling an [elite AI lab](https://www.businessinsider.com/meta-builds-elite-ai-team-to-boost-facebook-instagram-algorithms-2026-4) to upgrade **Facebook** and **Instagram** algorithms * **Meta** rolled out intensive “[AI Week](https://www.businessinsider.com/meta-ai-week-employee-training-claude-agents-vibe-coding-2026-3)” training to turn employees into active AI builders * **Facebook** is testing a new way to [interact with Stories](https://www.threads.com/@theahmedghanem/post/DWbR54VjMHI?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw), with quick replies and a separate tab for emojis above the reply box * **Facebook** started displaying friends’ [Notes as Stories](https://www.threads.com/@theahmedghanem/post/DWbSUw-jMTx?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw), with two quick action buttons * **Facebook** introduced a refreshed [music info menu](https://www.threads.com/@theahmedghanem/post/DWhFPR8DJN0?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) with options to add tracks to Spotify, use them in a Story, and more * **Facebook **added [options for Pages](https://www.threads.com/@theahmedghanem/post/DWhGUtTjFYh?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to include service credentials, specialties and services, and media kit links * **Facebook **is testing a new [Creator Activity](https://www.threads.com/@theahmedghanem/post/DWqzjGdDMCH) feature in broadcast channels that directs users to a dedicated feed showing content they may have missed from Pages they follow. * **Facebook** now allows you to “[manage product link](https://www.threads.com/@oncescuradu/post/DWhX5q1jKmL?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)” per Reel * **Messenger **on the web [could live on](https://www.threads.com/@martinsfp/post/DWqcr_FDFM1?xmt=AQF0S8sGg-Es1sD90VxtIz1UZHtBmLkCee95KIVhnR3V2g), without the Messenger name and at a new URL, according to a new notice from Meta **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/70ea73cc-5df5-4e0c-bbdf-ff763801eb28/image.png?t=1775212411) Follow image link: (https://www.threads.com/@mattnavarra/post/DWmiyMjD0ZS/media?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) Caption: Instagram’s Teleprompter feature for Reels | Credit: @oncescuradu * **Instagram** added a [teleprompter](https://www.threads.com/@mattnavarra/post/DWmiyMjD0ZS?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) for Reels, just like the one in Edits * **Instagram** is testing [offline Reels](https://www.techtimes.com/articles/315509/20260327/instagram-works-offline-reels-streaming-automatic-downloads-according-new-leak.htm) with an auto-download feature for nonstop scrolling * **Instagram** now lets you [schedule Trial Reels](https://www.threads.com/@mattnavarra/post/DWov_JLClbw?xmt=AQF0HFkv4QfIijb8XdM6_g6sQKU5pSZcj6nlpNqT94utIA) * **Instagram**’s design lead Brett Westervelt has been appointed [head of the Edits app](https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits) * **Instagram** will “[substantially reduce](https://www.hollywoodreporter.com/business/digital/instagram-limit-use-pg-13-rating-deal-mpa-1236552680/)” the use of the ‘PG-13’ rating in a deal with the Motion Picture Association * **Instagram** now lets you [require approval](https://www.threads.com/@ihammod_oh/post/DWZa6b7CLjy?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) before you’re added back to a group chat you’ve left * **Instagram** now lets you [press and hold on a group chat](https://www.threads.com/@oncescuradu/post/DWmXdf_DB7O?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to see who's in the chat * **Instagram** now lets you add [text on screen](https://www.threads.com/@jonahmanzano/post/DWoMVWOCWZz?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) with a new Instant camera feature * **Instagram** has increased the default selected duration for a song added to a story from 15 to [20 seconds](https://www.threads.com/@oncescuradu/post/DWhXPmKjM9p?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **Instagram** now [suggests music](https://www.threads.com/@theahmedghanem/post/DWhGjWuDLrk?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) for your Story * **Instagram** has been spotted showing a ‘[Use Template](https://www.threads.com/@oncescuradu/post/DWeWM24jEBg?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)’ button in the main Reels feed on videos built using templates * **Instagram** now displays [recently saved places](https://www.threads.com/@theahmedghanem/post/DWqyvyzjNiD?xmt=AQF044F6pNjRia2C1nPpdq4WVsmJuS3rEBOYWB1-gQLZbg) from your saved posts on maps within DMs **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d68f484-14bd-4067-8d09-f3f86d719ce2/image.png?t=1775212654) Follow image link: (https://wabetainfo.com/whatsapp-releases-a-native-carplay-app-to-ios-beta-testers/) Caption: WhatsApp is testing a native CarPlay app | Credit: WABetaInfo * **WhatsApp** is testing a [CarPlay app](https://wabetainfo.com/whatsapp-releases-a-native-carplay-app-to-ios-beta-testers/), replacing its previous Siri-only integration * **WhatsApp **is working on a feature that lets you see a list of which of their contacts are [currently online](https://wabetainfo.com/whatsapp-is-working-on-a-list-of-online-contacts-on-android/) * **WhatsApp **is rolling out a feature that lets channel admins [reply to their updates](https://wabetainfo.com/whatsapp-is-rolling-out-a-channel-reply-feature-for-admins-on-ios/) * **WhatsApp** is testing a feature that adds new Unicode 17.0 [emojis](https://www.threads.com/@wabetainfo/post/DWkeCQ2iKUK?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) directly to the built-in keyboard * **WhatsApp **is testing a feature to [replace blank profiles](https://www.threads.com/@wabetainfo/post/DWjLo6vkaDW?xmt=AQF0HFkv4QfIijb8XdM6_g6sQKU5pSZcj6nlpNqT94utIA) with photos from the address book * **WhatsApp Business** is testing a new [“Alerts” feature](https://www.threads.com/@theahmedghanem/post/DWhF00bDO3I?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) that displays account-related notifications within the app. * **WhatsApp**'s former security chief is “not done fighting” after his lawsuit alleging serious security flaws was [dismissed](https://www.businessinsider.com/meta-lawsuit-dismissal-whatsapp-security-chief-not-done-fighting-2026-4) * **Threads** added two new [reply filters](https://www.threads.com/@oncescuradu/post/DWkWL8hDElH?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) on iOS, making it easier to manage conversations and keep your community in check * **Threads** now displays the [number of recent posts](https://www.threads.com/@oncescuradu/post/DWkVSzEDEkm?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) added by an account in search results **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/04bb3b4d-471e-4b17-90d1-67219a3acef8/image.png?t=1775212803) Follow image link: (https://www.threads.com/@oncescuradu/post/DWhW2m0DDnt?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) Caption: X testing new photo editor on iOS | Credit: @oncescuradu * **X** is rolling out a new [photo editor](https://www.threads.com/@oncescuradu/post/DWhW2m0DDnt?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) on iOS, with more advanced features * **X** has been strongly endorsed by the US State Department as part of its global [anti-propaganda strategy](https://www.theguardian.com/us-news/2026/mar/30/embassies-campaign-marco-rubio-elon-musk) * **X** has asked a court to dismiss a [music piracy lawsuit](https://torrentfreak.com/x-asks-court-to-dismiss-music-piracy-lawsuit-after-supreme-courts-cox-ruling/), claiming there is no evidence of it actively encouraging piracy **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4eaa8133-3e47-4b84-8104-ba796b00583e/image.png?t=1775212931) Follow image link: (https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en) Caption: Credit: TikTok * **TikTok** has [integrated Cameo](https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en) into its app, giving creators new monetisation options * **TikTok** now has an [‘Archive’ feature](https://www.threads.com/@oncescuradu/post/DWjxr-uDNw8?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) for stories and thoughts. * **New York City** has [reversed](https://www.wired.com/story/in-a-big-reversal-zohran-mamdani-tells-nyc-agencies-to-use-tiktok/) its **TikTok **ban for government agencies following the app’s change of US ownership * **YouTube** launched “Comments to Heart” to let channels [auto-like positive comments](https://www.socialmediatoday.com/news/youtube-creators-can-now-like-video-comments-in-bulk/816292/) * **YouTube** officially launched ‘Stations’, which let creators turn playlists into [nonstop streaming channels](https://www.theverge.com/column/905787/youtube-stations) * **YouTube** has received an open letter from 200+ experts, schools, and groups [urging it to block](https://mashable.com/article/youtube-ai-slop-child-safety-warning) AI-generated kids’ content * **YouTube** is expanding its [Coachella 2026](https://blog.youtube/news-and-events/watch-coachella-live-on-youtube/) livestream setup with seven stages, starting 10 April * **YouTube **will host its [Brandcast event](https://www.adweek.com/convergent-tv/youtube-upfront-event-details-including-trevor-noah-and-chappell-roan/) in NYC on 13 May, pushing the platform as the future of media **__________** -------------------- ### * **Reddit** is the [most-cited source](https://peec.ai/blog/top-domains-cited-by-ai-search-analysis-based-on-30m-sources) by AI search and chatbots in 2026, according to a new study * **Reddit** opened up its [Reddit Pro tools](https://searchengineland.com/reddit-pro-new-features-public-beta-472991) to all publishers in free public beta * **Pinterest** is pushing [performance ads](https://digiday.com/marketing/pinterest-bets-on-measurement-and-smbs-to-boost-performance-revenue/), betting measurement will unlock more ad spend * **Snapchat** expanded [Creator Subscriptions](https://www.socialmediatoday.com/news/snapchat-expands-creator-subscriptions-to-all-eligible-users/816424/) to all eligible users * **Snapchat **revealed the [winners](https://www.hollywoodreporter.com/business/digital/2026-snappys-snapchat-awards-winners-list-1236553378/) of its first-ever “Snappys” awards, including David Dobrik, DJ Khaled, and Kylie Jenner * **Snapchat **is working on a way to [share music](https://www.threads.com/@theahmedghanem/post/DWq06f-jDoK) without using a sticker * **Twitch** upgraded mobile streaming with new tools to [boost creator control](https://x.com/TwitchSupport/status/2031109318934761545/), including multi-tasking while streaming + disconnect protection * **Telegram** [upgraded polls](https://telegram.org/blog/ai-editor-mighty-polls-and-more) along with adding support for live photos on iOS and Android * **CapCut **launched a new content creation app on desktop, called [CapCut Video Studio](https://www.threads.com/@oncescuradu/post/DWeQgV7DIg3?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **Netflix** is working on Discord-style [social features](https://www.androidauthority.com/netflix-voice-chat-games-apk-teardown-3652602/) for its games * **Beehiiv** is launching a [podcasting platform](https://techcrunch.com/2026/04/02/beehiiv-expands-into-podcasts-taking-aim-at-patreon-substack-newsletters/) to take on Substack and Patreon -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **YouTube** has been testing AI-generated **summaries that replace video titles** on its home feed… but it’s buggy and a bit useless… YouTube is testing more AI on the home screen, and we hate it already: (https://www.androidauthority.com/youtube-home-screen-ai-summaries-3652545/) __________ ##### Also spotted this week… * **Meta **rolled out a new AI system to make ads [more personalised and efficient](https://engineering.fb.com/2026/03/31/ml-applications/meta-adaptive-ranking-model-bending-the-inference-scaling-curve-to-serve-llm-scale-models-for-ads/) * **Meta** is testing an AI “[Describe Your Audience](https://www.jonloomer.com/describe-your-audience-detailed-targeting/)” tool to auto-generate targeting interests for ads * **Meta** is injecting AI into risk reviews to [hunt down product dangers](https://about.fb.com/news/2026/03/how-ai-is-ushering-in-the-next-era-of-risk-review-at-meta/) early * **YouTube**’s conversational [‘Ask’ button](https://9to5google.com/2026/03/31/youtubes-ask-button-hits-tv-app/) is rolling out to TV apps * **X** now gives Premium subscribers access by default to the [SuperGrok Lite tier](https://www.threads.com/@oncescuradu/post/DWZlhISDPsE?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) * **xAI**’s Grok app now lets you choose between [speed and quality](https://www.threads.com/@theahmedghanem/post/DWq0ThkDBi-) for generated images * **Bluesky** unveiled Attie, an AI assistant that lets users [create custom feeds](https://techcrunch.com/2026/03/28/bluesky-leans-into-ai-with-attie-an-app-for-building-custom-feeds/) from simple prompts * **Telegram **added an AI editor that can [rewrite, translate, and style](https://telegram.org/blog/ai-editor-mighty-polls-and-more) your message text directly in chat, and made it easier to create bots with AI * **CapCut** [expanded access](https://www.threads.com/@oncescuradu/post/DWeQ5NejAL3?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to the Seedance 2.0 AI model globally in the CapCut mobile and web apps * **CapCut** is rolling out [AI Clipping](https://www.threads.com/@oncescuradu/post/DWeSMcYjECh?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw) to more users * **Google **now lets you direct avatars through prompts in its [Vids app](https://techcrunch.com/2026/04/02/google-now-lets-you-direct-avatars-through-prompts-in-its-vids-app/), including YouTube export -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Elon Musk and the SEC are heading toward trial **over 2022 the billionaire’s Twitter share purchases. The **SEC** alleges late disclosure cost investors over $150 million. Settlement talks failed; both sides reject alternative dispute resolution. Musk, SEC Say Fight Over Twitter Share Stockpile May Go to Trial: (https://www.bloomberg.com/news/articles/2026-04-01/musk-sec-say-fight-over-twitter-share-stockpile-may-go-to-trial) * **Elon Musk** faces an [escalation](https://www.bloomberg.com/news/articles/2026-03-31/musk-faces-fresh-setback-in-lawsuits-over-2022-twitter-buyout) in legal problems over his **Twitter** acquisition, after a judge allowed investors to combine their claims into a class action lawsuit. * **The judge** who once revoked **Elon Musk**’s pay package is [stepping aside](https://nypost.com/2026/03/30/business/delware-judge-steps-aside-from-elon-musk-cases-over-bias-in-supporting-linkedin-post-that-mocked-him/) from several ongoing cases against him after she ‘liked’ a **LinkedIn** post mocking him 😬 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af25fac9-cfca-420e-8477-a42bf352fda1/You_can__1_.jpg?t=1775164259) Caption: -------------------- **A new Ofcom report** reveals the number of UK social media users posting content has fallen to 49%, down from 61% in 2024. Users have shifted to passive video feed consumption, favouring engaging in DMs over posting publicly. I spoke to **BBC News** about [why Brits are using social differently](https://www.bbc.co.uk/news/articles/cgqk718l4neo) in 2026… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/14f4c23e-bfba-4ad5-9543-0614ee077152/BBC_News_Ofcom_Quote_-_Matt_Navarra__1_.jpg?t=1775149778) Follow image link: (https://www.bbc.co.uk/news/articles/cgqk718l4neo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ad727bfe-f80f-4dca-9d3b-ed93a085e41a/April_Fools_Header.jpeg?t=1775210175) Caption: -------------------- With so much fake news and AI nonsense clogging up our feeds on a daily basis, it’s amazing anyone still bothers with **April Fool’s Day jokes**. But bother they do, and some were actually good! **Aldi UK **made the most effort I saw this year, getting into the legal game: - Instagram: (https://www.instagram.com/reels/DWlHPzyMOv4/) __________ - Who knew bread and haircare products were the perfect match? - Tweet: (https://twitter.com/conveniencetalk/status/2039258021008695623) __________ - **Snapchat **mocked Instagram’s [many rip-offs](https://www.theverge.com/tech/905272/snapchat-reals-spotlight-instagram-feed-april-fools-day-2026) of its features… - Tweet: (https://twitter.com/Snap/status/2039297101050392683) - **Meanwhile… Instagram’s** ‘joke’ (unsurprisingly) didn’t land so well… - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3511808c-a937-442c-a412-30d2455e0aa1/image.png?t=1775213336) Caption: - Check out this round-up of the rest of the **best April Fools Day pranks** by brands here: 👇 - The best April Fools' Day pranks 2026 from Dyson to Subway: (https://www.indy100.com/viral/best-april-fools-day-pranks-2026-2676653800) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **Sexy fruit is a big deal.**_ (Never thought I’d write that sentence)_ Fruit Love Island, an AI-generated dating show, is [pulling over 10 million views per episode](https://searchengineland.com/reddit-pro-new-features-public-beta-472991) on TikTok with its parody of Love Island. Despite its “AI slop” visuals, viewers are hooked on the story and voting outcomes. BUT: Its creator has threatened to shut the series down claiming mass content reporting, lost content, and a wiped YouTube backup. Oh the drama! Fruit Love Island creator threatens to shut down series after mass TikTok removals: (https://www.dexerto.com/tiktok/fruit-love-island-creator-threatens-to-shut-down-series-after-mass-tiktok-removals-3342557/) __________ **More viral news this week:** * **Chinese creator Chen Qin **has gone viral for carving intricate carrot sculptures [using only her teeth](https://www.dexerto.com/entertainment/woman-goes-viral-for-carving-giant-carrot-sculptures-using-her-teeth-3342469/) * **Aura reading** has become Gen Z's latest obsession as [brands cash in fast](https://adage.com/brand-marketing/aa-auras-astrology-gen-z-marketing-spirituality/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- That **KitKat** theft… Was it a real heist, or a publicity stunt? The world has been split this week over whether or not a truck containing 12 tonnes of limited edition Formula One KitKat bars was really stolen, as the brand claims. Parent company **Nestlé** [insists it was real](https://www.wsj.com/business/kitkat-heist-nestle-theft-chocolate-03f807bb?mod=author_content_page_1_pos_1&lctg=0af964fd-49e3-4a15-b9c4-5d01e81e2d97) and not an April Fool’s Day joke. But either way, it’s been catnip for other brands like **McDonald’s**, **Microsoft**, **KFC**, and **Ryanair**. McDonald's To Microsoft, Brands Break The Internet With Memes On KitKat Heist: (https://www.ndtv.com/food/mcdonalds-to-microsoft-brands-break-the-internet-with-memes-on-kitkat-heist-11289858) __________ **More brand news and views:** * **Apple **is leaning into using its viral “[Little Finder Guy](https://www.macrumors.com/2026/03/30/apple-tiktok-little-finder-guy/)” mascot from its MacBook Neo campaign on TikTok * That **McDonald's** viral video was good for memes. [But what about sales?](https://www.bloomberg.com/opinion/articles/2026-03-27/that-mcdonald-s-big-arch-viral-video-is-good-for-memes-but-sales) * Inside **The Daily Mail**’s [creator-led content playbook](https://digiday.com/media/inside-the-daily-mails-creator-led-content-playbook/) * How **the music industry** is harnessing [the power of clippers](https://variety.com/2026/music/news/clipping-marketing-tool-took-over-music-industry-1236699705/) * **AI influencer discovery tools** are changing [how agencies cast creators](https://digiday.com/marketing/ai-influencer-discovery-tools-are-changing-how-agencies-cast-creators/) * How **InStyle **is reaching the next generation with its [original social series](https://www.marketingbrew.com/stories/2026/04/01/instyle-original-social-series) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"Probability of me getting a fair trial if this is how the judge dresses is 0.0%”“ — – **Elon Musk **showing trademark levels of respect for the legal system, by** **[mocking the bow tie](https://www.threads.com/@mattnavarra/post/DWgd55tinTy?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) worn by the judge who recently ruled against him _________ **Also quoted this week:** _“I've got our teams on alert to take down content doxxing or threatening the people on your team. Let me know if there's anything else I can do to help.”_ **- Mark Zuckerberg **[texting Elon Musk](https://www.engadget.com/big-tech/mark-zuckerberg-offered-to-help-elon-musk-with-doge-in-2025-211737138.html) in February 2025, offering special help that the average Meta user certainly wouldn’t get __________ _“When I speak to our creators — and I speak to them several times a week — what they always tell me is that no matter what they look to do, they understand that YouTube is their home. There would be no “Beast Games” if there wasn’t MrBeast on YouTube. Jimmy knows that._ **- YouTube CEO Neal Mohan **is [hopefully not getting too complacent](https://www.nytimes.com/2026/03/28/magazine/neal-mohan-interview.html) about competition for talent __________ _“This is the platforms trying to get children to stay on for longer, to get addicted. I can’t see that there’s a case for that, and therefore I can see we’re going to have to act.”_ **- UK Prime Minister Keir Starmer** wants to stop social platforms [hooking kids](https://www.threads.com/@mattnavarra/post/DWgbhpYiqcJ?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **YouTube** now reaches 2 billion daily users, with 90% of US teens on the platform. In this interview, platform boss **Neal Mohan **says its success is driven by authenticity, not algorithmic addiction. Well worth a read! (Also worth noting [what he DIDN’T say](https://www.theverge.com/streaming/903032/youtube-ceo-refuses-to-talk-about-content-moderation)) What Is YouTube’s Dominance Doing to Us? We Asked Its C.E.O.: (https://www.nytimes.com/2026/03/28/magazine/neal-mohan-interview.html?smid=url-share) __________ **Also this week:** * Why** OpenAI **[killed Sora](https://www.theverge.com/ai-artificial-intelligence/902368/openai-sora-dead-ai-video-generation-competition) * The [countries that have social media bans](https://news.sky.com/story/the-countries-that-have-social-media-bans-or-are-planning-to-implement-one-13526116), or are planning to implement one -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **Flipboard** has officially launched **Surf**, its new social app and feed reader. It aims to simplify the fragmented “fediverse” and reduce our reliance on big platforms. Surf is a hybrid app combining social feeds, RSS, and fediverse content, bringing together **Bluesky, Mastodon, RSS, podcasts**, and **YouTube** into unified feeds. Think of it as a feed reader, social client, and content curation tool all in one. Flipboard just launched Surf, its new social app and feed reader: (https://www.theverge.com/tech/905929/flipboard-surf-fediverse-launch) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **It’s almost funny** how much Bluesky users **HATE** AI. There’s a real ‘instant puke’ reaction on there from many whenever the topic comes up. Sometimes it’s justified, and sometimes it just seems over the top. One such OTT reaction came this week when Bluesky launched a tool to let users create custom feeds using AI prompts. A straightforward idea, and possibly useful for some people. But Attie’s account quickly rose through the ranks to become the second-most blocked on the platform after US Vice President J.D Vance! 🤯 Bluesky's new AI tool Attie is already the most blocked account other than J. D. Vance: (https://techcrunch.com/2026/03/30/blueskys-new-ai-tool-attie-is-already-the-most-blocked-account-other-than-j-d-vance/) **More WTF this week:** * **Yikes… **WhatsApp has notified users who downloaded [a fake version of its app](https://techcrunch.com/2026/04/01/whatsapp-notifies-hundreds-of-users-who-installed-a-fake-app-that-was-actually-government-spyware/) tied to a spyware company * **Instagram** reportedly [deleted](https://mashable.com/article/instagram-deletes-bellesa-shop-account-with-700000-followers) a sex toy shop’s account, just for using the word 'clitoris' -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **Reddit is killing its r/all feed**, ending its raw, less-filtered trending feed While we knew this change was coming, the company is finally ready to fully move on. r/popular now becomes the main discovery feed, with further tweaks expected. Reddit is moving on from r/all: (https://www.theverge.com/tech/906314/reddit-r-all-deprecating) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **TikTok cannot reliably identify** or label AI-generated ads despite its own clear policies. **Samsung** and other brands regularly post AI-generated ads with inconsistent or missing disclosures. …but the responsibility between advertiser disclosures and platform enforcement remains unclear, leaving all of us guessing. Why can’t TikTok identify AI generated ads when I can?: (https://www.theverge.com/ai-artificial-intelligence/900400/tiktok-ai-ads-labels-samsung-disclosure) __________ **More fails this week:** * **TikTok **has been caught running ads for AI apps that [digitally undress people](https://www.businessinsider.com/tiktok-ran-ad-ads-from-apps-promoting-sexualized-ai-2026-4) in photos * **Reddit briefly banned Paul McCartney**’s account after it [posted concert photos via Dropbox](https://dailydot.com/reddit-bans-paul-mccartney-posting-his-own-photos) * **YouTube's new embed player** has been frustrating users with [missing buttons and its translucent design](https://www.androidauthority.com/youtube-embed-player-redesign-3652875/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **New studies show** teen social media use mirrors addiction-like withdrawal and compulsive behaviour. Experts urge removing likes, limiting notifications, and restricting infinite scroll for minors. Research points to how companies could make social media less addictive for teens: (https://www.npr.org/2026/03/27/nx-s1-5763017/social-media-teens-addictive-design) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **LinkedIn** carousels beat video as the [top engagement format](https://www.socialmediatoday.com/news/report-shows-document-posts-on-linkedin-see-more-engagement/816551/) in 2026, new data shows, with PDF carousels performing better than images. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8f43f75-2225-44db-966a-1b13e409c882/659112982_17952272130117490_319353482131020133_n.jpg?t=1775212196) Follow image link: (https://www.socialmediatoday.com/news/report-shows-document-posts-on-linkedin-see-more-engagement/816551/) Caption: __________ **More pro tips:** * **LinkedIn** says long-form articles are key to [engagement and AI chatbot visibility](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-using-articles-to-enhance-engagement/816162/) * **Facebook** shared new [content monetisation tips](https://www.socialmediatoday.com/news/meta-shares-new-facebook-content-monetization-tips/816163/) * **US influencer taxes explained:** [A practical guide for creators](https://finance.yahoo.com/personal-finance/taxes/article/influencer-tax-rules-a-guide-for-tiktok-twitch-and-other-creators-172421382.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**770%**“ — – **The increase in US data requests **to social media platforms [in the past decade](https://www.threads.com/@mattnavarra/post/DWl8MvOCq8M?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) __________ **More social stats:** * **PAST POSTING:** [49%](https://www.threads.com/@mattnavarra/post/DWoAWUWiuMg?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of UK adult social media users comment, share, or post, down sharply from 61% in 2024 * **INSANE: **Heavy social media users are less supportive of democracy. Support drops to [57%](https://www.threads.com/@mattnavarra/post/DWjvVmmCphq?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) among heavy users vs 72% for non-users * **ANTI-TRUST: **[88%](https://www.globenewswire.com/news-release/2026/03/25/3262239/0/en/Social-Media-is-Now-the-Top-Source-for-Breaking-News-New-Sprout-Social-Research-Finds.html) of people report declining trust in social media news due to the rise of AI-generated content * **HOOKED: **[16%](https://www.threads.com/@mattnavarra/post/DWgeVCdij2-?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of kids can’t reduce social media use while 23% stay constantly mentally hooked * **BAN ‘EM: **[75%](https://www.threads.com/@mattnavarra/post/DWgfFuyio8a?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) of UK adults back a teen social media ban * **MUSIC MANIA: **Instagram leads on platforms for music superfans, with engagement jumping from 38% to [58%](https://www.threads.com/@mattnavarra/post/DWoGWM5Ckqh?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Meta’s** platforms have [dropped](https://www.threads.com/@mattnavarra/post/DWjfD9fiiHj?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) in the US among the most-used social media platforms in 2026. According to insights from the latest annual **Infinite Dial report** from **Edison Research**: * **85% of Americans** **use social media**, down from 86% in 2025 * **Facebook** **leads reach** at 68% (+2), **Instagram** 54% (+6), **TikTok** rose fast to 42% (+8) * **But fewer people rely on** **Meta** daily: **Facebook’s** ranking as most-used app drops 45% → 40%, **Instagram** 19% → 16% * **Meta’s** combined daily use share fell 64% → 56%, while **TikTok** hit 16% and dominates younger users (29%) * **Reddit** (38%) is more widely used than both **Pinterest** (35%) and **LinkedIn** (34%).  View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d639c41-89f3-4e43-8185-106921fbe218/657204029_17951687679117490_4654961645054574791_n.jpg?t=1775212484) Caption: __________ **More charts:** * **DECLINING: **Americans’ daily YouTube and Facebook usage [dropped a little](https://www.threads.com/@mattnavarra/post/DWglFEsChvj?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) last year * **LIKING IT SHORT: **Short-form video [leads UK viewing](https://www.threads.com/@mattnavarra/post/DWoJnHeio_S?xmt=AQF0f0vwiLsf5Y4wj6suog1MtzbReZabhWV6QuYIy0Qmcw) for 16–24s, hitting 85% weekly usage -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Two-thirds of under-16s with accounts on Instagram, Snapchat or TikTok kept access despite ban: (https://www.theguardian.com/australia-news/2026/mar/31/meta-tiktok-snapchat-google-under-investigation-australia-social-media-ban) __________ ##### Also in the news this week… * **Meta’s back-to-back court losses **have ignited fresh momentum for social media regulation in the US. [[Axios](https://www.axios.com/2026/03/27/meta-bad-week-hill-action)] * **Meta shares dropped 19%**, driven by legal threats from social media addiction rulings and heavy AI spending. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-30/meta-s-310-billion-tailspin-sparks-tobacco-moment-questions)] * **Meta’s court losses** spell potential trouble for AI research, consumer safety. [[CNBC](https://www.cnbc.com/2026/03/29/metas-court-losses-spell-trouble-for-ai-research-consumer-safety.html)] * **The judge in a case against Meta** allowed authors to add a “contributory infringement” claim, giving them an easier route to a win for the company’s alleged theft of their works. [[Ars Technica](https://arstechnica.com/tech-policy/2026/03/meta-hopes-scotus-piracy-ruling-will-help-it-beat-lawsuit-over-torrenting-ai-data/)] * **A former Pinterest engineer** says the company mischaracterized the events used to justify his firing. [[The Verge $$$](https://www.theverge.com/policy/906122/pinterest-employee-fired-obstructionist-speaks-out)] * **Social media has overtaken TV **as the top breaking news source, led by Gen Z, according to new Sprout Social data. [[Sprout Social](https://www.globenewswire.com/news-release/2026/03/25/3262239/0/en/Social-Media-is-Now-the-Top-Source-for-Breaking-News-New-Sprout-Social-Research-Finds.html)] * **The Creators Guild of America** is launching Mosaic, dubbed a verified “IMDb for creators”. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/digital-creator-credits-platform-launched-creators-guild-1236544648/)] * **TikTok dropped** plans for second Dublin data centre due to grid constraints. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-04-01/tiktok-abandons-plans-to-add-second-data-center-in-ireland)] * **The Swiss finance minister** has sued an “unknown perpetrator” over over remarks generated by xAI’s Grok. [[Politico](https://www.politico.eu/article/swiss-minister-files-criminal-charges-over-grok-generated-remarks/)] * **The European Commission** has ordered senior officials to delete a Signal group over hacking risks. [[Politico](https://www.politico.eu/article/top-eu-officials-signal-group-chat-hacking-fears/)] * **Clio has launched **the Creator Awards, recognising top creators and brand collaborations, and backed by YouTube and Influential. [[@The_Clios](https://x.com/the_clios/status/2037216123448418530)] * **UK Prime Minister Keir Starmer** has promised a “fight” with social media companies amid efforts to limit children’s use of devices. [[The Guardian](https://www.theguardian.com/society/2026/mar/27/starmer-vows-to-fight-social-media-firms-to-protect-children-from-addiction)] * **Austria plans to ban** social media for under-14s. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-27/austria-plans-social-media-ban-for-kids-as-it-awaits-eu-rules?sref=YURDD6is)] * **Indonesia has summoned** Meta and Google over failing to comply with its new under-16 social media rules. [[Reuters $$$](https://www.reuters.com/legal/litigation/indonesia-summons-meta-google-over-non-compliance-with-child-social-media-curbs-2026-03-31/)] **New features and tests:** * **Instagram now places** the “Ad” label for stories in the bottom-left corner. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWeQMF4jLww?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)] * **Instagram is migrating** to a black and white colour scheme for buttons. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWjxSA-DCvP?xmt=AQF0GX4X8jNvL31a7mQZsLt-EGdQozM2TK3Z-xKyzCBIRw)] * **CreatorIQ and Sprinklr **are partnering to fix fragmented creator marketing measurement, merging CreatorIQ’s 123M daily creator posts with Sprinklr’s analytics and social listening. [[DigiDay $$$](https://digiday.com/media/creatoriq-and-sprinklr-bet-they-can-solve-creator-measurements-fragmentation-problem/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Who is looksmaxxing really for?: (https://www.dazeddigital.com/beauty/article/70001/1/who-is-looksmaxxing-really-for-incel-culture-beauty-standards-men-misogyny) __________ **Also worth a read:** * **How Meta’s victim-blaming failed to sway jurors** [in the landmark social media addiction trial](https://www.theguardian.com/technology/2026/mar/29/meta-loss-social-media-addiction-trial) * **Meta’s legal defeat could be a victory for children**, [or a loss for everyone](https://www.theverge.com/policy/903006/meta-new-mexico-los-angeles-child-safety-trial-impact) * **Australia wants to sell its social media ban to the world** – [but are the measures even working?](https://www.theguardian.com/australia-news/2026/apr/01/australia-social-media-ban-adoption-world) * **Countless horror stories linked to social media** - but [a ban for children isn't cut-and-dried case](https://news.sky.com/story/countless-horror-stories-linked-to-social-media-but-a-ban-for-children-isnt-cut-and-dried-case-13521317) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Yikes! This is very awkward. And messy! _“Another viral TikTok video unintentionally exposed a cheating husband to millions, including his wife, after one woman's night out. _ _“The TikToker claimed her friend found a "soulmate" in an Alabama bar, but it turned out he'd already pledged that soul to another and proven himself a liar.”_ Ooof! 😬 TikTok hunt for mystery man backfires when his wife shows up in the comments: (https://dailydot.com/tiktok-hunt-mike-alabama-rodeo-wife) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s a wrap on everything new in social this week. I’m heading off to check how many more email I have sent this week with ChatGPT prompt snippets left in them. 🤣 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-plus-youtube-addiction-fruit-love-island

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9526861f-0298-4fc9-b0c4-776e3269f4ba/image.png?t=1774976045) Caption: -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) -------------------- ## **Hello, geeks!** This isn’t your usual edition of Geekout. I’ve been wanting to break Geekout out of the weekly cycle and get closer to the source… …The people actually making decisions inside the platforms. …And the social media talent behind some of your favourite brand accounts. I also want to give you the chance to get your questions answered. So I finally got my ass into gear last month… I opened my social media VIP contacts list Pinged a few people at Meta. Asked to speak to the person behind Edits app. Told them I wanted no PR fluff. No vague answers. Just: 'let’s talk.' In this pilot of _‘Geekout Interviews…’_ I’m joined by **Instagram’s **director of product management for the [Edits app](https://creators.instagram.com/edits), **Matt Simari.** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6e5f346-6d5a-489b-89a6-d6a2cd379917/Geekout_Matt_Simari.jpg?t=1774972419) Follow image link: (https://youtu.be/lkfNiOJCfiU?si=P3vNLqecqSTXnZ93) Caption: - If you think Edits is just Instagram’s CapCut clone… you’re probably underestimating what Meta’s really doing. ##### **Here’s a taste of what Matt revealed…** * 💡** What drove Meta to create Edits** in the first place * 🔥** How Meta plans to compete with TikTok** rival app CapCut * **💰 Whether Edits will stay free forever **— or if premium plans are coming * 🤖** How AI is already changing the way creators** edit content * 😳** What’s coming next on the Edits roadmap**… plus the ONE thing he couldn’t say! 👀 - …and more **___________** Before we dive into the interview, I want to say a BIG thank you to our sponsor **Metricool**…. **Metricool** is one of the few tools that consistently gets unsolicited praise from social pros I bump into. 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Instagram Edits’ Matt Simari** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a4acd7e-7dda-4c3f-a5ab-8a68bf796d28/Instagram_Edits_-_Matt_Simari.jpg?t=1775036918) Follow image link: (https://youtu.be/lkfNiOJCfiU?si=P3vNLqecqSTXnZ93) Caption: #### - 👀** Key insights** **1. This isn’t a CapCut clone — it’s a strategic bet on creators** Edits exists to help creators make better content, faster, inside Meta’s ecosystem. That’s why it’s now a standalone product team like Threads, not just an Instagram add-on. **2. Growth is already huge — and they’re shipping fast** Around **10% of all Reels views** now come from content made in Edits. The team operates on a **“ship every week”** mindset, which is why updates feel constant (and meaningful). **3. AI is there to assist, not replace creators** Meta’s approach is clear: use AI to remove boring, repetitive tasks — not to generate full videos. The creator stays in control; AI just speeds things up. **4. “Boutique, not Costco” is the product philosophy** Edits isn’t trying to include every possible feature. It’s focused on doing the core workflows really well — simple, opinionated, and built for speed. **5. Free is core… but paid features are coming (likely via AI)** Meta wants to keep core tools free and accessible. But high-cost (possibly AI) features could sit behind a paywall in future — without taking away what creators already rely on. **__________** Below you can read a transcript of the interview, trimmed for length and lightly edited for clarity. Watch the interview in full on **YouTube:**👇 Youtube: Inside Instagram’s Edits App: Strategy, AI & the CapCut Threat (https://www.youtube.com/watch?v=lkfNiOJCfiU) **__________** #### **Interview Transcript** **I’m joined by Instagram Edits’ Matt Simari. What's your official job title? Are you a product manager? Is that an unfair description of what you do?** I'm head of product for Instagram Edits. At Instagram recently we've rebranded the product management role for product staff. Everyone is a member of product staff, tied to a lot of the expectations evolving with how much more we can do with AI. So I’m a former product manager, now member of product staff. ___________ **To give us an idea, in terms of the hierarchy of how Instagram works, you've got Adam Mosseri doing his role there. Where do you fit into that structure of how Instagram and Edits work together?** Adam runs all of Instagram, and then recently we broke out Edits as its own product group in. So you should think about it as there's the Edits app, Instagram, and Threads. Connor _[Hayes]_, who you may know, who's wonderful, he's running the Threads team. Adam obviously runs the Instagram team, and then Brett Westervelt is my manager. He used to be the head of design for Instagram and now he's fully focused on Edits. And so it's been fun. We're our own product group now focused on building a bunch of great things. ___________ **Can you tell us a bit about what you did before Edits?** My entire career has been in zero-to-one new products that have been mostly consumer and taking a new technology to market. Originally, when I came to Meta in 2017, I was one of the first PMs on our Spark AR platform, if you're familiar with it. So I was scaling up all of the face filters on Instagram and really making it a creation platform, which was a lot of fun. I worked on the AR glasses for a while. I was our first product manager on Orion back in the day. I pitched the Ray-Ban product and led Ray-Bans for our first version of that, which was really exciting to see how successful that was. And then more recently I've come back to Instagram after taking a sojourn working in AI and AI labs to come lead the Edits team. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3eb91f05-5b8d-44b4-b397-ad46b6894eae/Screenshot_2026-04-01_at_11.00.38.png?t=1775037656) Caption: Matt meets… Matt ___________ ### **Building Edits** **Let's go back to the beginning with Edits. What drove Meta to create Edits in the first place, given the existing options on the market for content creation? Was it creative feedback? Was there internal data? Was it competitive pressure? Was it a combination? ** What we saw over time is that creators needed to make really, really great content their audience loved. And so there was a desire for helping these more established or growing creators build amazing content on Instagram. And when we were looking at how to do that, building out a dedicated, really efficient, really easy to use, but deeply robust toolset. A standalone app made the most sense. And as we introduced that to creators and it really started taking off as people loved it, we're able to build really great things. We just have invested more and more and it has started achieving exit velocity where we broke it out as its own product group and now have a lot of people with a dedicated focus on it. ___________ **How is Edits doing now in terms of usage, compare to how you hoped it to would? What can you give us any sense of scale of what it was like when it first started and where it's got to and how people are using it now?** It's grown immensely. I think we shared this in our earnings call in February, but we're now about 10% of all Reels viewed on Instagram are created with Edits, which is enormous when you think about like the volume of content both produced and viewed every single day. One of the things that we found is when we launched the product almost a year ago – we're about to hit our birthday – it was very much a basic, simple, well-crafted editor, but there is a lot of what I would say are core workflows that weren't totally there. Our commitment has been with our audience and really what our focus has been is just relentlessly shipping. So we have an update every week with new, improved tools. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/837ab5eb-e529-44c0-acec-44ef86156a8d/Threads_Creators.jpg?t=1774968943) Follow image link: (https://www.threads.com/@creators/post/DWW2egLCftf) Caption: A common sight: More new features launched for Edits ___________ **I’ve noticed that with Edits compared to any other Meta product, I don't think I've ever seen such an iteration of new features added. It's not just like one or two little extra things. It's quite substantial and quite frequent. ** **Is that an unusual thing? Is it intentional? How do you manage to do that?** It's very intentional. So I would say it's like part of the culture of the team. We have cultural principles we share with everyone and talk about at every team meeting. ‘Ship every week’ is one of the core cultural principles. In terms of how we're able to do it, this is where being a standalone app is actually excellent. By being a standalone app, you have a lot less dependencies to navigate and with the code base, it's a lot less likely that we're going to change something that accidentally breaks someone else. With an app like Instagram or Facebook, for example, there are a lot of things that are connected in ways that may not even be intuitive to a user. So the beauty of having the standalone app is the iteration speed is a lot more flexible. ___________ ““We are building a boutique, not a Costco. So our idea is this is a very specific app that is very good and opinionated and has taste on these core flows for you to deliver great content.”“ — ___________ **How do you, as someone who is working on the product and within the team feel it stacks up against competitors? ** **I guess most people would compare you to CapCut, possibly Adobe's tools as well. How much time are you spending benchmarking against the features that they have, the way the platform operates? Do you feel that Edits has a USP that makes it stand out in a crowd that's got quite a few strong competitors who've been doing it longer than Edits has?** It's incredibly dense space. There are so many apps with so many different purposes. For us _[our focus is]_ core tools that work. So what are the things that you as a creator rely on and how do we deliver them to you at the absolute highest quality possible? On those things, we feel very confident about Edits in the market in comparison to other options in the market. I think when you look at creative tools, there's an incredibly long tail of every possible thing that you could go build. One way that we describe this internally is we are building a boutique, not a Costco. So our idea is this is a very specific app that is very good and opinionated and has taste on these core flows for you to deliver great content. If every editing feature you could ever dream of exists in Edits, at some point you have a tipping point where it almost becomes too overwhelming for a creator, or complicated to navigate. I was talking to a creator last week and the way that they described it to me is it almost feels like a sigh of relief when they land in Edits, because it just like it has the things they need and they're able just to navigate it. And that's the dream. That's the product achieving its mission when we have someone describe it in that way. ___________ **How do you pick what you're going to build, then? Because obviously you must have regular ideation sessions and feedback from users, a million and one things as you've described you could potentially add.** The most important thing is chatting with creators. You'll find that creators are incredibly consistent with the things that they're frustrated about and the things that they need. Things like key frames, captions, language translations for different markets, text capabilities… all of these things are just very core. When you talk to creators, no-one that has a greater sense of what they need than themselves. But especially right now with so many AI tools coming about, there's a couple areas where you can kind of just have a hypothesis and a bet on, we actually think ‘this is going to make someone's life a lot easier in this specific aspect, so let's go take a swing at that’. And that comes from intuition, spending a bunch of time with creators, but also an understanding of where the technology is evolving and where we can have the highest impact. ___________ **If you were to look at CapCut or Adobe or maybe something else that I haven't mentioned, what would you say you recognise, if you're self-reflective, that Edits isn't quite there yet with, they're better at that than us?** **Have you kind of identified some of the things where Edits has still got work to do?** For sure. There is a lot that we could do to continue to improve the base offering of the product. I think one of the things that I am really interested in when I look at some of those competitor apps is I think a lot of them are playing with AI in really interesting ways. I use all these tools and use them frequently. I think one of the things that's been interesting is a lot of those tools where they've been compelling, the use cases they've been really good at are things like montages or ‘take a bunch of clips and smash them together’ and you get like a pretty well done, beautifully artifact-like video at the end. I think where we differ right now is our approach to AI has been eliminate the creatively exhausting work, but maintain the creatively rewarding work. And so while I think a lot of those tools are really compelling and I'm excited about where they're going, we're focused more on ‘how do we help the creator in their own workflow with AI so the thing at the end is theirs and that they own it and feel like it was their creative process to go get it?’ Generally in all of these video editors is I see a lot of people taking swings in a variety of ways. I think the products that generate a fully complete artifact at the end are interesting. I think we're zagging in a different direction that's more about the tool side. ___________ ### **AI-powered creativity** **You mentioned AI there and inevitably it's a huge topic with lots of questions all around it. So it's probably worth diving into some of that because Meta, like most of the big tech companies, but probably more so than the many, has really heavily invested in its AI products and its teams and the capabilities it offers.** **From your point of view as someone working within the company and also working on one of the core products, how much should creators lean on AI when creating content in the times that we're in now? ** **How do you tell what the right balance is between human and AI automation and generation? Is that something that you either as a person, or as a team, have considered and have a view on?** Our view overall is that human storytelling and human voice is the thing that matters. I view AI as a tool that is a massive accelerant. I don't view AI as an output in a way. One of the ways I think about this for myself is I use AI for things I don't want to do, don't have time to do, or don't know how to do. That's my basic framework. With the idea being is it makes it more likely that I'm going to get to something more quickly for something I'm building. And I think about this a lot with creators. Where they're using AI is on this creatively exhausting work. So if you were to go chat with a bunch of creators, a lot of them are using AI for ideation of new ideas. They think ‘I have an idea, what if I did this with it?’ And they're using chatbots and different things to brainstorm. They're using AI tools for different forms of editing. Where I don't see them using AI is like 'hey, give me a fully finished, perfect video for this thing,‘ at least in the cohort of creators that we care about, which is people that do this every day and are aspiring to have a living on this or this be their main thing. If you're a creator, you have a unique point of view. How can we give you tools that help you make and land that point of view more easily? And AI just happens to be a very good tool for some of these things, but maybe actually not that good of a tool for others. ___________ **Do you as a team worry have concerns that the more AI tools or generative AI features that come in products like Edits the more content from creators could end up being much more formulaic, more bland, soulless?** We think about it all the time. An analogy I give our team is who is in the driver's seat of the car? The creator is always in the driver's seat of the car with all of these tools. Could AI be a passenger riding shotgun that could say ‘hey, there's an opportunity to turn right up ahead and you should take it? ‘I think things like that are valuable, but at the end of the day, it's the creator's expression and their decision and their taste, discernment, and judgment on making those calls. When you think about it through a tool lens, it's just like yet another thing a creator can use to make a video their audience is more likely to love, and that's really the thing we're anchored on. ___________ **READER QUESTION:** _**I teach AI workshops for professionals who struggle with the friction between ideas and actual editing. Does the Edits app roadmap include 'agentic' features like the ability to generate a rough-cut or sync B-roll based on a text prompt or script? **_ _**- Chris Snider**_ We are definitely thinking about all of those things. A perfect example of this is we have an AI feature in the app right now that cuts silences from talking head videos or voiceovers. It trims out ums, ahs, blank spaces, whatever. When you think about that repeatable exhausting work a creator does, it's like ‘have to trim this video, I have to cut it, I have to get rid of these hiccups’. Automating that is not changing their creative vision, the story they're telling, the artifact they're trying to create. It's just like taking a highly repetitive task that was annoying and like making it easier for them. That genre of things, which I think agentic tasks are going to be great at, becomes really, really interesting across a variety of use cases. And so they're definitely things we're looking at in the future. ___________ **Taking that one step further, how far away are we from ‘describe the video you want and Edits will edit it for you?’ ** **Will editing eventually become less about the technical skill and more about the storytelling prompts and the original creative ideas to feed into it? And is that something that you would want Edits to be able to do in terms of literally put a prompt and it does all the edits, transitions, everything for you? ** Video editing is kind of like the final boss of computational tasks and tools. It's so complicated, data intensive, with so many variables like temporal consistency, timing, visual consistency, all of those things. The ability to do what you described at a really, really high quality is going to take time, research, and continued evolution of models. But I think decomposing it into some of the component parts, there's a lot of the underlying use cases of just like, 'here is a repetitive frustrating task that I can automate and eliminate', I think things like that are going to come online a lot sooner. I think the other thing, and this is a really important nuance, is generation versus editing, right. There's like content generation, which is more in line with what_ [OpenAI’s social AI video app] _Sora was doing. And then there is I have content that I've captured or a story I'm already telling and I just want to make it easier for me to complete the vision and telling that. I would say like our focus generally is much more on editing and helping creators with their footage, their vision, to create a video that their audience loves versus net new generation. I think there are interesting spaces in generation, but just for the cohort of people that we're working with and want to help solve things for, it's really that core editing flow is our focus. ___________ **Were you surprised that Sora didn't take off and have stickiness in the way that maybe we all thought it might do? Was it a surprise that it not only didn't have that stickiness, but also has been abandoned? What's your take on why people haven't really got excited by it or found a use case for it?** A bunch of people are taking swings at different ideas. I think more people trying swings at different ideas that allow more people to be creative is a great thing. There are a bunch of startups and competitor companies doing cool things, and that's awesome. On that specific case, it's hard because there are so many dynamics in terms of compute cost, all sorts of things that go into these video models that drive business decisions. I wouldn't be able to speak to why they made that call, but I do think generally if you just take a step back and look at the industry through a framework of ‘tools and toys’, it's an interesting way of analysing things because toys are a great way of demonstrating the value of something. It is a great way of going to consumers and being like, 'here's a fundamentally new concept that you never knew could exist before. Play with this thing to learn it.' But they typically have shorter shelf lives, unless you have a toy factory that's constantly coming up with new ones. Tools are harder to drive engagement on, but are more evergreen if you're meaningfully solving a problem for someone. I think tools, which is the thing that we really care about, are going to be a longer journey just because of the accuracy and different things required. _**The interview continues after this Geekout top tool recommendation…**_ -------------------- ###### SPONSORED ▶︎ GEEKOUT RECOMMENDED #### Your social media tabs are out of control. 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Takes 2 minutes to set up. 👉 **[Check out Metricool for FREE](https://app.metricool.com/register?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1)**— and finally beat social media burnout. 🔥 Power-up Metricool (https://app.metricool.com/register?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1) -------------------- -------------------- ### **Future Edits features** **Let's dig into the features of Edits. One of the things we talked about at the top was the fact that the team's rolling out regularly new features, new updates, and they all seem fairly meaningful rather than just an additional set of transitions or effects and things.** **What are some of the things you’re working on?** One of the things we're really excited about is we're getting ready to roll out text customisations. This ties back to creators being highly specific and having a vision of exactly the thing they want to communicate to their audience I was naive to not realise how important kerning and thickness and all these things may matter in text. For a lot of these creators with such a specific aesthetic and taste, those things really matter. I think that what we're doing with text customisation is the very tip of the spear of a vision I think we have around broadly like Edits feeling like your creative studio. You can customise a bunch of things that are very specific to you. In the long, long term, we want it to turn not only into your creative studio, but also a place where you can build on and have community with other creators and their ideas. This focus on customisation, and customisation that ideally over time can be shared, is something really, really powerful that we're excited about. ___________ **Can you tell us a bit more about this new text customisation feature? Is it like AI font creation in Instagram?** It's more steerable. The AI fonts that we have in Stories are really fun, but those are kind of like a little bit more like a slot machine. You put in the prompt and then you get a font out. It's fun, because you can like try a bunch of different ideas, whereas the features that we're rolling out in Edits, again, more tool focused is really fine-tuned customisation on any font that you can have specific to you or your brand. Spacing, outlines, thickness, all things on sliders. If you think about a creator as their own independent small business, they have their own branding, they have their own logos, they have their own way they talk to their audience. And so customising a font very specific to their brand and aesthetic actually really matters because that's like their business aesthetic. These tools where we're allowing them to fine tune to be really hyper specific to them and their brand, I think are going to matter because it just continues to reinforce their relationship with their audience. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d4f977cb-5bae-4461-a5fd-9aa825016c8d/Text_Customization_Line_Height.jpg?t=1774968402) Caption: Text customisations: coming to Edits soon ___________ **You must have features that creators are screaming out for or DMs or people that stop you and say ‘you need to add this, you need to add that’. What are some of those features that get shouted out about?** We've burned down quite a few of them, to be honest. So like we recently put out freeze frame, improved speed curves, audio ducking, a lot of these things. It's fun when we do these weekly announces, because I get a reply to a bunch of creators and be like ‘we listened to you! I told you we were listening, we were listening!’ And then the other thing is Edits is a global product with a really diverse audience. And so there are different things that matter in different locales. For example, captions, which is something we care really deeply about and it's something we're really focused on continuing to improve. In markets like India, you can't just have one language for captions. You need to have multiple languages. And oftentimes, if you look at creators in India, they may actually navigate between multiple languages in a given video or some hybrid between languages. And so there are things like that where it's about continuing to refine core capabilities. Those are the things we care a lot about and are going to continue to focus on. ___________ ““Will there be any paid features in the future? I can't promise that there won't be. But what I would say is, if we were to consider anything that would be paid, it wouldn't be necessarily walking back things we have now. ““ — ___________ **READER QUESTION:** _**With CapCut recently hiking the price of their Pro plan, and a lot of creators looking around for alternatives, is Edits being 'free' a genuine long-term commitment to creators, or will we get to the stage where people have built their entire editing workflow around an app that will eventually quietly move the majority of features behind a paywall? **_ **- Bryan Larkin** We definitely thought about it and it's been really clear that creators really value the free and low-cost Edits option that has high quality core features that they care about. Will there be any paid features in the future? I can't promise that there won't be. But what I would say is, if we were to consider anything that would be paid, it wouldn't be necessarily walking back things we have now. It would be more like if there was something new we wanted to introduce where the only financially viable way of introducing it is to have it behind some sort of paid tier, then that is something we would consider. So I think you're seeing this a lot right now with really high powered AI tools that take up a bunch of GPUs where it's just financially irresponsible or impossible to offer it without a paid tier. I think things like that, would be something that we would look at. But in terms of the core high quality, reliable tools that we're delivering right now, our goal is to continue to make these as low cost, easy to use, and efficient as possible. Everything comes back to goals. My goal is more creators creating more and better content for Instagram. That's the dream. That's what we achieve. Additional ARR, for example, is not one of those goals. ___________ **What does the typical Edits user look like? I would assume it’s mostly independent creators or creator collectives, but what about how many brands, in-house teams and agencies are using Edits as their go-to tool? ** **Is that something you think about when you're building the product?** Definitely there are creators that have teams. One of the most popular features we shipped last year was shareable insights. Creators were like, ‘thank you, thank you’, because they have brand campaigns or other things and they wanted to be able to export insights to share with their teams or partners to share how something performed. So there are things like that where we want to empower a creator with their overall ecosystem of partners. But really I think our sweet spot is creators that are making videos themselves, for themselves, and sharing them on Instagram. When you get to a certain stratosphere, if you will, there's a certain tier of creators that have full teams of editors that are using very professional tools that are editing all these videos on their behalf. That group of people probably isn't the perfect fit for editing a video on your phone, because you're creating videos for all sorts of platforms and all different resolutions and all different sizes. But if you're a creator that is up and coming, or established and growing, and you're editing your videos for yourself on your phone, that is really our sweet spot for Edits and who we're focused on. ___________ ### **Reader questions** _**Has Meta seen a boost in engagement in reels that feature the “Made in Edits” tag on them? OR does Meta boost those videos in the algorithm?**_ **– Mark Dalmacio, Communications Manager, Bezos Family Foundation** I think Adam talked about this when we launched Edits. We had a small boost, fairly negligible, just to get some data on the product itself. I can't confidently say if that's in place anymore. I don't believe it is. But in any case, even if there was, it would be very, very small. ___________ _**Can you publicly commit that Reels edited in other apps will NOT face an algorithmic disadvantage compared to Reels edited in Edits?**_ **– Francisco Vayas** It does not matter where you make your content. All that matters is your content is something that your audience loves. ___________ _**How does the Edits app plan to turn 'editing elements' into direct SEO signals? In the future, will the algorithm prioritise videos where native text, stickers, and transitions confirm the content's niche, rather than relying solely on the external caption?**_ **– Marciel Muniz, Jornalista, Mercadólogo e Estrategista Digital, Marketing 3 Comunicação** Our relevance and ranking system is its own miraculous thing. Me trying to describe how it works would not do it justice. It takes in a bunch of implicit signals, and I mean it not in an almost coy or dismissive way, it's actually the truth. Content that we believe your audience is going to love or people are going to enjoy, typically it gets ranked higher and that's the number one driver of it, because that's our mission. We want to connect viewers with content that they're going to really enjoy. And so focusing on concept, ideation, making the content great matters a lot more than just whatever creative assets you happen to use in a video. ___________ _**Creators and social media managers handle multiple brand accounts and concurrently switch between up to 10 accounts on Instagram. **_ _**Are there plans for Edits to introduce an account switching feature so agencies, freelancers can use it seamlessly for clients and access features like link across accounts?**_ **– Rowena Fernando** Definitely something we want to look at. ___________ _**When will we get a feature to work on a project together as a team from different devices logged in into the same instagram account? (like shared drafts and collaborative editing in CapCut).**_ **– Daniel Zoll** Again, something we're looking at but a shockingly complex thing to go build. It's a really interesting one, but similar to the multi accounts, it's one we hear all the time and we're exploring. ___________ _**While Edits is great, it doesn’t sync up with all Meta products. I love being able to add multiple tracks and sounds effects to my videos but it's not supported on Facebook. **_ _**I'm so annoyed that every Meta product is separate but linked, but not everything is harmonious across the platforms. Make the Edits app features work for all Meta platforms! **_ **- Michaela Jaskowiak** Part of the reason to break Edits out as its own product group is intentionally for us to be able to think about how to make Edits awesome for creators everywhere, even beyond Instagram. Obviously Meta products is a great one to start with, but even thinking about third-party ecosystems as well, we want Edits to be your end-to-end creative studio, regardless of where you end up posting the content. ___________ _**Will Instagram roll out a desktop version of Edits?**_ **- Chelsea Knoren, Senior Marketing + Communications Manager, Outward Bound California** I think desktop is super interesting. I think it's a different cohort, a very specific cohort of creators that are using desktop. And so I can't make any firm commitments, but it is a very interesting idea. ___________ ## **And finally…** **What is a feature in Instagram that people maybe don’t know enough about and should definitely try?** I will give you three, actually. Cutouts is awesome. I love it. It's a great way of adding depth to a video so you can cut out yourself and put content behind you, text, stickers, whatever it may be. I think it adds a level of depth. The other two is, and these have taken off quite a bit, profile links. So say you're making a video and you want to reference another creator. Say I were to make a video about interviewing you. I can actually just link your profile directly on the video and it's clickable and the viewer can go to your profile. I think it's a great way for creators to build on top of each other's content and collaborate. And similar to that one is snippets. You can take any snippet from any Reel in Edits and bring it into your video to remix, comment on, build on top of. And again, it's attributable to the original creator. It can be clicked on. And so I think that gets really exciting when you think about people building on top of each other's ideas and creating a whole ecosystem. ----------——————————————————————————— ---------- **Before I go…** A big thanks to Matt for taking the time to chat all things Edits — properly insightful stuff. And a shoutout to the Meta comms team for making it happen behind the scenes 👏 **This was a ****_pilot_**** of Geekout Interviews…** But here’s the deal 👇 If I open my black book of social media VIP contacts for another deep dive… …who would you want me to interview next? * A platform exec from TikTok, LinkedIn, Pinterest, Snap etc? * The person behind your favourite brand’s socials? * The lawmakers banning teens from social media apps? * Someone else? Hit reply and give me some names to add to my hit list! Goodbye, geeks 👋 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9526861f-0298-4fc9-b0c4-776e3269f4ba/image.png?t=1774976045) Caption: -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview) -------------------- ## **Hello, geeks!** This isn’t your usual edition of Geekout. I’ve been wanting to break Geekout out of the weekly cycle and get closer to the source… …The people actually making decisions inside the platforms. …And the social media talent behind some of your favourite brand accounts. I also want to give you the chance to get your questions answered. So I finally got my ass into gear last month… I opened my social media VIP contacts list Pinged a few people at Meta. Asked to speak to the person behind Edits app. Told them I wanted no PR fluff. No vague answers. Just: 'let’s talk.' In this pilot of _‘Geekout Interviews…’_ I’m joined by **Instagram’s **director of product management for the [Edits app](https://creators.instagram.com/edits), **Matt Simari.** - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6e5f346-6d5a-489b-89a6-d6a2cd379917/Geekout_Matt_Simari.jpg?t=1774972419) Follow image link: (https://youtu.be/lkfNiOJCfiU?si=P3vNLqecqSTXnZ93) Caption: - If you think Edits is just Instagram’s CapCut clone… you’re probably underestimating what Meta’s really doing. ##### **Here’s a taste of what Matt revealed…** * 💡** What drove Meta to create Edits** in the first place * 🔥** How Meta plans to compete with TikTok** rival app CapCut * **💰 Whether Edits will stay free forever **— or if premium plans are coming * 🤖** How AI is already changing the way creators** edit content * 😳** What’s coming next on the Edits roadmap**… plus the ONE thing he couldn’t say! 👀 - …and more **___________** Before we dive into the interview, I want to say a BIG thank you to our sponsor **Metricool**…. **Metricool** is one of the few tools that consistently gets unsolicited praise from social pros I bump into. 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Thumb's hovering over "Post"… …And then the doubt creeps in. "What if this Reel flops?" That’s exactly why Trial Reels exist **👇** * 👀 Test with non-followers first * 📊 See real performance before committing * 🧪 Experiment without wrecking your metrics * 🔁 Only push what actually works But here's the cool thing... **Metricool** lets you [schedule and auto-publish Trial Reels](https://metricool.com/instagram-with-metricool/?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1) without the faff. No notifications. No extra steps. With Metricool + Instagram Trial Reels, you can**…** * 📊** See real-time performance data** to guide your Reels topics * 🗓️ **Plan your entire Reels calendar visually**, with drag and drop * 🚀** Trust top posts will be pushed to your feed** based on high performance * 🤖 **Use AI to pick optimum times to post **so you're not left guessing No more posting and praying. Just a smarter Reels strategy. Metricool is used by social teams at top global brands. And it only takes 2 minutes to set up. Zero risk. 🚀 **[Try Metricool for FREE today.](https://metricool.com/instagram-with-metricool/?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1)**.. No Credit Card needed. 🔓 Unlock Metricool FREE Trial (https://metricool.com/instagram-with-metricool/?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1) -------------------- -------------------- #### **Geekout Interviews…. Instagram Edits’ Matt Simari** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a4acd7e-7dda-4c3f-a5ab-8a68bf796d28/Instagram_Edits_-_Matt_Simari.jpg?t=1775036918) Follow image link: (https://youtu.be/lkfNiOJCfiU?si=P3vNLqecqSTXnZ93) Caption: #### - 👀** Key insights** **1. This isn’t a CapCut clone — it’s a strategic bet on creators** Edits exists to help creators make better content, faster, inside Meta’s ecosystem. That’s why it’s now a standalone product team like Threads, not just an Instagram add-on. **2. Growth is already huge — and they’re shipping fast** Around **10% of all Reels views** now come from content made in Edits. The team operates on a **“ship every week”** mindset, which is why updates feel constant (and meaningful). **3. AI is there to assist, not replace creators** Meta’s approach is clear: use AI to remove boring, repetitive tasks — not to generate full videos. The creator stays in control; AI just speeds things up. **4. “Boutique, not Costco” is the product philosophy** Edits isn’t trying to include every possible feature. It’s focused on doing the core workflows really well — simple, opinionated, and built for speed. **5. Free is core… but paid features are coming (likely via AI)** Meta wants to keep core tools free and accessible. But high-cost (possibly AI) features could sit behind a paywall in future — without taking away what creators already rely on. **__________** Below you can read a transcript of the interview, trimmed for length and lightly edited for clarity. Watch the interview in full on **YouTube:**👇 Youtube: Inside Instagram’s Edits App: Strategy, AI & the CapCut Threat (https://www.youtube.com/watch?v=lkfNiOJCfiU) **__________** #### **Interview Transcript** **I’m joined by Instagram Edits’ Matt Simari. What's your official job title? Are you a product manager? Is that an unfair description of what you do?** I'm head of product for Instagram Edits. At Instagram recently we've rebranded the product management role for product staff. Everyone is a member of product staff, tied to a lot of the expectations evolving with how much more we can do with AI. So I’m a former product manager, now member of product staff. ___________ **To give us an idea, in terms of the hierarchy of how Instagram works, you've got Adam Mosseri doing his role there. Where do you fit into that structure of how Instagram and Edits work together?** Adam runs all of Instagram, and then recently we broke out Edits as its own product group in. So you should think about it as there's the Edits app, Instagram, and Threads. Connor _[Hayes]_, who you may know, who's wonderful, he's running the Threads team. Adam obviously runs the Instagram team, and then Brett Westervelt is my manager. He used to be the head of design for Instagram and now he's fully focused on Edits. And so it's been fun. We're our own product group now focused on building a bunch of great things. ___________ **Can you tell us a bit about what you did before Edits?** My entire career has been in zero-to-one new products that have been mostly consumer and taking a new technology to market. Originally, when I came to Meta in 2017, I was one of the first PMs on our Spark AR platform, if you're familiar with it. So I was scaling up all of the face filters on Instagram and really making it a creation platform, which was a lot of fun. I worked on the AR glasses for a while. I was our first product manager on Orion back in the day. I pitched the Ray-Ban product and led Ray-Bans for our first version of that, which was really exciting to see how successful that was. And then more recently I've come back to Instagram after taking a sojourn working in AI and AI labs to come lead the Edits team. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3eb91f05-5b8d-44b4-b397-ad46b6894eae/Screenshot_2026-04-01_at_11.00.38.png?t=1775037656) Caption: Matt meets… Matt ___________ ### **Building Edits** **Let's go back to the beginning with Edits. What drove Meta to create Edits in the first place, given the existing options on the market for content creation? Was it creative feedback? Was there internal data? Was it competitive pressure? Was it a combination? ** What we saw over time is that creators needed to make really, really great content their audience loved. And so there was a desire for helping these more established or growing creators build amazing content on Instagram. And when we were looking at how to do that, building out a dedicated, really efficient, really easy to use, but deeply robust toolset. A standalone app made the most sense. And as we introduced that to creators and it really started taking off as people loved it, we're able to build really great things. We just have invested more and more and it has started achieving exit velocity where we broke it out as its own product group and now have a lot of people with a dedicated focus on it. ___________ **How is Edits doing now in terms of usage, compare to how you hoped it to would? What can you give us any sense of scale of what it was like when it first started and where it's got to and how people are using it now?** It's grown immensely. I think we shared this in our earnings call in February, but we're now about 10% of all Reels viewed on Instagram are created with Edits, which is enormous when you think about like the volume of content both produced and viewed every single day. One of the things that we found is when we launched the product almost a year ago – we're about to hit our birthday – it was very much a basic, simple, well-crafted editor, but there is a lot of what I would say are core workflows that weren't totally there. Our commitment has been with our audience and really what our focus has been is just relentlessly shipping. So we have an update every week with new, improved tools. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/837ab5eb-e529-44c0-acec-44ef86156a8d/Threads_Creators.jpg?t=1774968943) Follow image link: (https://www.threads.com/@creators/post/DWW2egLCftf) Caption: A common sight: More new features launched for Edits ___________ **I’ve noticed that with Edits compared to any other Meta product, I don't think I've ever seen such an iteration of new features added. It's not just like one or two little extra things. It's quite substantial and quite frequent. ** **Is that an unusual thing? Is it intentional? How do you manage to do that?** It's very intentional. So I would say it's like part of the culture of the team. We have cultural principles we share with everyone and talk about at every team meeting. ‘Ship every week’ is one of the core cultural principles. In terms of how we're able to do it, this is where being a standalone app is actually excellent. By being a standalone app, you have a lot less dependencies to navigate and with the code base, it's a lot less likely that we're going to change something that accidentally breaks someone else. With an app like Instagram or Facebook, for example, there are a lot of things that are connected in ways that may not even be intuitive to a user. So the beauty of having the standalone app is the iteration speed is a lot more flexible. ___________ ““We are building a boutique, not a Costco. So our idea is this is a very specific app that is very good and opinionated and has taste on these core flows for you to deliver great content.”“ — ___________ **How do you, as someone who is working on the product and within the team feel it stacks up against competitors? ** **I guess most people would compare you to CapCut, possibly Adobe's tools as well. How much time are you spending benchmarking against the features that they have, the way the platform operates? Do you feel that Edits has a USP that makes it stand out in a crowd that's got quite a few strong competitors who've been doing it longer than Edits has?** It's incredibly dense space. There are so many apps with so many different purposes. For us _[our focus is]_ core tools that work. So what are the things that you as a creator rely on and how do we deliver them to you at the absolute highest quality possible? On those things, we feel very confident about Edits in the market in comparison to other options in the market. I think when you look at creative tools, there's an incredibly long tail of every possible thing that you could go build. One way that we describe this internally is we are building a boutique, not a Costco. So our idea is this is a very specific app that is very good and opinionated and has taste on these core flows for you to deliver great content. If every editing feature you could ever dream of exists in Edits, at some point you have a tipping point where it almost becomes too overwhelming for a creator, or complicated to navigate. I was talking to a creator last week and the way that they described it to me is it almost feels like a sigh of relief when they land in Edits, because it just like it has the things they need and they're able just to navigate it. And that's the dream. That's the product achieving its mission when we have someone describe it in that way. ___________ **How do you pick what you're going to build, then? Because obviously you must have regular ideation sessions and feedback from users, a million and one things as you've described you could potentially add.** The most important thing is chatting with creators. You'll find that creators are incredibly consistent with the things that they're frustrated about and the things that they need. Things like key frames, captions, language translations for different markets, text capabilities… all of these things are just very core. When you talk to creators, no-one that has a greater sense of what they need than themselves. But especially right now with so many AI tools coming about, there's a couple areas where you can kind of just have a hypothesis and a bet on, we actually think ‘this is going to make someone's life a lot easier in this specific aspect, so let's go take a swing at that’. And that comes from intuition, spending a bunch of time with creators, but also an understanding of where the technology is evolving and where we can have the highest impact. ___________ **If you were to look at CapCut or Adobe or maybe something else that I haven't mentioned, what would you say you recognise, if you're self-reflective, that Edits isn't quite there yet with, they're better at that than us?** **Have you kind of identified some of the things where Edits has still got work to do?** For sure. There is a lot that we could do to continue to improve the base offering of the product. I think one of the things that I am really interested in when I look at some of those competitor apps is I think a lot of them are playing with AI in really interesting ways. I use all these tools and use them frequently. I think one of the things that's been interesting is a lot of those tools where they've been compelling, the use cases they've been really good at are things like montages or ‘take a bunch of clips and smash them together’ and you get like a pretty well done, beautifully artifact-like video at the end. I think where we differ right now is our approach to AI has been eliminate the creatively exhausting work, but maintain the creatively rewarding work. And so while I think a lot of those tools are really compelling and I'm excited about where they're going, we're focused more on ‘how do we help the creator in their own workflow with AI so the thing at the end is theirs and that they own it and feel like it was their creative process to go get it?’ Generally in all of these video editors is I see a lot of people taking swings in a variety of ways. I think the products that generate a fully complete artifact at the end are interesting. I think we're zagging in a different direction that's more about the tool side. ___________ ### **AI-powered creativity** **You mentioned AI there and inevitably it's a huge topic with lots of questions all around it. So it's probably worth diving into some of that because Meta, like most of the big tech companies, but probably more so than the many, has really heavily invested in its AI products and its teams and the capabilities it offers.** **From your point of view as someone working within the company and also working on one of the core products, how much should creators lean on AI when creating content in the times that we're in now? ** **How do you tell what the right balance is between human and AI automation and generation? Is that something that you either as a person, or as a team, have considered and have a view on?** Our view overall is that human storytelling and human voice is the thing that matters. I view AI as a tool that is a massive accelerant. I don't view AI as an output in a way. One of the ways I think about this for myself is I use AI for things I don't want to do, don't have time to do, or don't know how to do. That's my basic framework. With the idea being is it makes it more likely that I'm going to get to something more quickly for something I'm building. And I think about this a lot with creators. Where they're using AI is on this creatively exhausting work. So if you were to go chat with a bunch of creators, a lot of them are using AI for ideation of new ideas. They think ‘I have an idea, what if I did this with it?’ And they're using chatbots and different things to brainstorm. They're using AI tools for different forms of editing. Where I don't see them using AI is like 'hey, give me a fully finished, perfect video for this thing,‘ at least in the cohort of creators that we care about, which is people that do this every day and are aspiring to have a living on this or this be their main thing. If you're a creator, you have a unique point of view. How can we give you tools that help you make and land that point of view more easily? And AI just happens to be a very good tool for some of these things, but maybe actually not that good of a tool for others. ___________ **Do you as a team worry have concerns that the more AI tools or generative AI features that come in products like Edits the more content from creators could end up being much more formulaic, more bland, soulless?** We think about it all the time. An analogy I give our team is who is in the driver's seat of the car? The creator is always in the driver's seat of the car with all of these tools. Could AI be a passenger riding shotgun that could say ‘hey, there's an opportunity to turn right up ahead and you should take it? ‘I think things like that are valuable, but at the end of the day, it's the creator's expression and their decision and their taste, discernment, and judgment on making those calls. When you think about it through a tool lens, it's just like yet another thing a creator can use to make a video their audience is more likely to love, and that's really the thing we're anchored on. ___________ **READER QUESTION:** _**I teach AI workshops for professionals who struggle with the friction between ideas and actual editing. Does the Edits app roadmap include 'agentic' features like the ability to generate a rough-cut or sync B-roll based on a text prompt or script? **_ _**- Chris Snider**_ We are definitely thinking about all of those things. A perfect example of this is we have an AI feature in the app right now that cuts silences from talking head videos or voiceovers. It trims out ums, ahs, blank spaces, whatever. When you think about that repeatable exhausting work a creator does, it's like ‘have to trim this video, I have to cut it, I have to get rid of these hiccups’. Automating that is not changing their creative vision, the story they're telling, the artifact they're trying to create. It's just like taking a highly repetitive task that was annoying and like making it easier for them. That genre of things, which I think agentic tasks are going to be great at, becomes really, really interesting across a variety of use cases. And so they're definitely things we're looking at in the future. ___________ **Taking that one step further, how far away are we from ‘describe the video you want and Edits will edit it for you?’ ** **Will editing eventually become less about the technical skill and more about the storytelling prompts and the original creative ideas to feed into it? And is that something that you would want Edits to be able to do in terms of literally put a prompt and it does all the edits, transitions, everything for you? ** Video editing is kind of like the final boss of computational tasks and tools. It's so complicated, data intensive, with so many variables like temporal consistency, timing, visual consistency, all of those things. The ability to do what you described at a really, really high quality is going to take time, research, and continued evolution of models. But I think decomposing it into some of the component parts, there's a lot of the underlying use cases of just like, 'here is a repetitive frustrating task that I can automate and eliminate', I think things like that are going to come online a lot sooner. I think the other thing, and this is a really important nuance, is generation versus editing, right. There's like content generation, which is more in line with what_ [OpenAI’s social AI video app] _Sora was doing. And then there is I have content that I've captured or a story I'm already telling and I just want to make it easier for me to complete the vision and telling that. I would say like our focus generally is much more on editing and helping creators with their footage, their vision, to create a video that their audience loves versus net new generation. I think there are interesting spaces in generation, but just for the cohort of people that we're working with and want to help solve things for, it's really that core editing flow is our focus. ___________ **Were you surprised that Sora didn't take off and have stickiness in the way that maybe we all thought it might do? Was it a surprise that it not only didn't have that stickiness, but also has been abandoned? What's your take on why people haven't really got excited by it or found a use case for it?** A bunch of people are taking swings at different ideas. I think more people trying swings at different ideas that allow more people to be creative is a great thing. There are a bunch of startups and competitor companies doing cool things, and that's awesome. On that specific case, it's hard because there are so many dynamics in terms of compute cost, all sorts of things that go into these video models that drive business decisions. I wouldn't be able to speak to why they made that call, but I do think generally if you just take a step back and look at the industry through a framework of ‘tools and toys’, it's an interesting way of analysing things because toys are a great way of demonstrating the value of something. It is a great way of going to consumers and being like, 'here's a fundamentally new concept that you never knew could exist before. Play with this thing to learn it.' But they typically have shorter shelf lives, unless you have a toy factory that's constantly coming up with new ones. Tools are harder to drive engagement on, but are more evergreen if you're meaningfully solving a problem for someone. I think tools, which is the thing that we really care about, are going to be a longer journey just because of the accuracy and different things required. _**The interview continues after this Geekout top tool recommendation…**_ -------------------- ###### SPONSORED ▶︎ GEEKOUT RECOMMENDED #### Your social media tabs are out of control. 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Takes 2 minutes to set up. 👉 **[Check out Metricool for FREE](https://app.metricool.com/register?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1)**— and finally beat social media burnout. 🔥 Power-up Metricool (https://app.metricool.com/register?utm_source=email&utm_medium=influencer&utm_campaign=20260401_matt-navarra_edits-interview_en&utm_content=newsletter&utm_term=q1) -------------------- -------------------- ### **Future Edits features** **Let's dig into the features of Edits. One of the things we talked about at the top was the fact that the team's rolling out regularly new features, new updates, and they all seem fairly meaningful rather than just an additional set of transitions or effects and things.** **What are some of the things you’re working on?** One of the things we're really excited about is we're getting ready to roll out text customisations. This ties back to creators being highly specific and having a vision of exactly the thing they want to communicate to their audience I was naive to not realise how important kerning and thickness and all these things may matter in text. For a lot of these creators with such a specific aesthetic and taste, those things really matter. I think that what we're doing with text customisation is the very tip of the spear of a vision I think we have around broadly like Edits feeling like your creative studio. You can customise a bunch of things that are very specific to you. In the long, long term, we want it to turn not only into your creative studio, but also a place where you can build on and have community with other creators and their ideas. This focus on customisation, and customisation that ideally over time can be shared, is something really, really powerful that we're excited about. ___________ **Can you tell us a bit more about this new text customisation feature? Is it like AI font creation in Instagram?** It's more steerable. The AI fonts that we have in Stories are really fun, but those are kind of like a little bit more like a slot machine. You put in the prompt and then you get a font out. It's fun, because you can like try a bunch of different ideas, whereas the features that we're rolling out in Edits, again, more tool focused is really fine-tuned customisation on any font that you can have specific to you or your brand. Spacing, outlines, thickness, all things on sliders. If you think about a creator as their own independent small business, they have their own branding, they have their own logos, they have their own way they talk to their audience. And so customising a font very specific to their brand and aesthetic actually really matters because that's like their business aesthetic. These tools where we're allowing them to fine tune to be really hyper specific to them and their brand, I think are going to matter because it just continues to reinforce their relationship with their audience. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d4f977cb-5bae-4461-a5fd-9aa825016c8d/Text_Customization_Line_Height.jpg?t=1774968402) Caption: Text customisations: coming to Edits soon ___________ **You must have features that creators are screaming out for or DMs or people that stop you and say ‘you need to add this, you need to add that’. What are some of those features that get shouted out about?** We've burned down quite a few of them, to be honest. So like we recently put out freeze frame, improved speed curves, audio ducking, a lot of these things. It's fun when we do these weekly announces, because I get a reply to a bunch of creators and be like ‘we listened to you! I told you we were listening, we were listening!’ And then the other thing is Edits is a global product with a really diverse audience. And so there are different things that matter in different locales. For example, captions, which is something we care really deeply about and it's something we're really focused on continuing to improve. In markets like India, you can't just have one language for captions. You need to have multiple languages. And oftentimes, if you look at creators in India, they may actually navigate between multiple languages in a given video or some hybrid between languages. And so there are things like that where it's about continuing to refine core capabilities. Those are the things we care a lot about and are going to continue to focus on. ___________ ““Will there be any paid features in the future? I can't promise that there won't be. But what I would say is, if we were to consider anything that would be paid, it wouldn't be necessarily walking back things we have now. ““ — ___________ **READER QUESTION:** _**With CapCut recently hiking the price of their Pro plan, and a lot of creators looking around for alternatives, is Edits being 'free' a genuine long-term commitment to creators, or will we get to the stage where people have built their entire editing workflow around an app that will eventually quietly move the majority of features behind a paywall? **_ **- Bryan Larkin** We definitely thought about it and it's been really clear that creators really value the free and low-cost Edits option that has high quality core features that they care about. Will there be any paid features in the future? I can't promise that there won't be. But what I would say is, if we were to consider anything that would be paid, it wouldn't be necessarily walking back things we have now. It would be more like if there was something new we wanted to introduce where the only financially viable way of introducing it is to have it behind some sort of paid tier, then that is something we would consider. So I think you're seeing this a lot right now with really high powered AI tools that take up a bunch of GPUs where it's just financially irresponsible or impossible to offer it without a paid tier. I think things like that, would be something that we would look at. But in terms of the core high quality, reliable tools that we're delivering right now, our goal is to continue to make these as low cost, easy to use, and efficient as possible. Everything comes back to goals. My goal is more creators creating more and better content for Instagram. That's the dream. That's what we achieve. Additional ARR, for example, is not one of those goals. ___________ **What does the typical Edits user look like? I would assume it’s mostly independent creators or creator collectives, but what about how many brands, in-house teams and agencies are using Edits as their go-to tool? ** **Is that something you think about when you're building the product?** Definitely there are creators that have teams. One of the most popular features we shipped last year was shareable insights. Creators were like, ‘thank you, thank you’, because they have brand campaigns or other things and they wanted to be able to export insights to share with their teams or partners to share how something performed. So there are things like that where we want to empower a creator with their overall ecosystem of partners. But really I think our sweet spot is creators that are making videos themselves, for themselves, and sharing them on Instagram. When you get to a certain stratosphere, if you will, there's a certain tier of creators that have full teams of editors that are using very professional tools that are editing all these videos on their behalf. That group of people probably isn't the perfect fit for editing a video on your phone, because you're creating videos for all sorts of platforms and all different resolutions and all different sizes. But if you're a creator that is up and coming, or established and growing, and you're editing your videos for yourself on your phone, that is really our sweet spot for Edits and who we're focused on. ___________ ### **Reader questions** _**Has Meta seen a boost in engagement in reels that feature the “Made in Edits” tag on them? OR does Meta boost those videos in the algorithm?**_ **– Mark Dalmacio, Communications Manager, Bezos Family Foundation** I think Adam talked about this when we launched Edits. We had a small boost, fairly negligible, just to get some data on the product itself. I can't confidently say if that's in place anymore. I don't believe it is. But in any case, even if there was, it would be very, very small. ___________ _**Can you publicly commit that Reels edited in other apps will NOT face an algorithmic disadvantage compared to Reels edited in Edits?**_ **– Francisco Vayas** It does not matter where you make your content. All that matters is your content is something that your audience loves. ___________ _**How does the Edits app plan to turn 'editing elements' into direct SEO signals? In the future, will the algorithm prioritise videos where native text, stickers, and transitions confirm the content's niche, rather than relying solely on the external caption?**_ **– Marciel Muniz, Jornalista, Mercadólogo e Estrategista Digital, Marketing 3 Comunicação** Our relevance and ranking system is its own miraculous thing. Me trying to describe how it works would not do it justice. It takes in a bunch of implicit signals, and I mean it not in an almost coy or dismissive way, it's actually the truth. Content that we believe your audience is going to love or people are going to enjoy, typically it gets ranked higher and that's the number one driver of it, because that's our mission. We want to connect viewers with content that they're going to really enjoy. And so focusing on concept, ideation, making the content great matters a lot more than just whatever creative assets you happen to use in a video. ___________ _**Creators and social media managers handle multiple brand accounts and concurrently switch between up to 10 accounts on Instagram. **_ _**Are there plans for Edits to introduce an account switching feature so agencies, freelancers can use it seamlessly for clients and access features like link across accounts?**_ **– Rowena Fernando** Definitely something we want to look at. ___________ _**When will we get a feature to work on a project together as a team from different devices logged in into the same instagram account? (like shared drafts and collaborative editing in CapCut).**_ **– Daniel Zoll** Again, something we're looking at but a shockingly complex thing to go build. It's a really interesting one, but similar to the multi accounts, it's one we hear all the time and we're exploring. ___________ _**While Edits is great, it doesn’t sync up with all Meta products. I love being able to add multiple tracks and sounds effects to my videos but it's not supported on Facebook. **_ _**I'm so annoyed that every Meta product is separate but linked, but not everything is harmonious across the platforms. Make the Edits app features work for all Meta platforms! **_ **- Michaela Jaskowiak** Part of the reason to break Edits out as its own product group is intentionally for us to be able to think about how to make Edits awesome for creators everywhere, even beyond Instagram. Obviously Meta products is a great one to start with, but even thinking about third-party ecosystems as well, we want Edits to be your end-to-end creative studio, regardless of where you end up posting the content. ___________ _**Will Instagram roll out a desktop version of Edits?**_ **- Chelsea Knoren, Senior Marketing + Communications Manager, Outward Bound California** I think desktop is super interesting. I think it's a different cohort, a very specific cohort of creators that are using desktop. And so I can't make any firm commitments, but it is a very interesting idea. ___________ ## **And finally…** **What is a feature in Instagram that people maybe don’t know enough about and should definitely try?** I will give you three, actually. Cutouts is awesome. I love it. It's a great way of adding depth to a video so you can cut out yourself and put content behind you, text, stickers, whatever it may be. I think it adds a level of depth. The other two is, and these have taken off quite a bit, profile links. So say you're making a video and you want to reference another creator. Say I were to make a video about interviewing you. I can actually just link your profile directly on the video and it's clickable and the viewer can go to your profile. I think it's a great way for creators to build on top of each other's content and collaborate. And similar to that one is snippets. You can take any snippet from any Reel in Edits and bring it into your video to remix, comment on, build on top of. And again, it's attributable to the original creator. It can be clicked on. And so I think that gets really exciting when you think about people building on top of each other's ideas and creating a whole ecosystem. ----------——————————————————————————— ---------- **Before I go…** A big thanks to Matt for taking the time to chat all things Edits — properly insightful stuff. And a shoutout to the Meta comms team for making it happen behind the scenes 👏 **This was a ****_pilot_**** of Geekout Interviews…** But here’s the deal 👇 If I open my black book of social media VIP contacts for another deep dive… …who would you want me to interview next? * A platform exec from TikTok, LinkedIn, Pinterest, Snap etc? * The person behind your favourite brand’s socials? * The lawmakers banning teens from social media apps? * Someone else? Hit reply and give me some names to add to my hit list! Goodbye, geeks 👋 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-edits-matt-simari-interview

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/526fe957-b427-4c17-9628-338ab8bb79b0/Geekout_270326.jpg?t=1774614218) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% off Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/meta-court-verdict-sora-app-killed) -------------------- ## **Hello, geeks!** It’s been a brutal, bruising week for Mark Zuckerberg. Meta lost two landmark lawsuits in the U.S over child safety failures and platform addiction claims. The court ruled Meta’s apps are addictive. And that they are deliberately designed that way. Oof! With headlines calling the verdicts social media’s ‘Big Tobacco’ moment, legal experts are predicting a flood of new lawsuits as Meta enters a new era of accountability. Meta got stung with orders to pay out damages of $4.2 million and $375 million as a result of the rulings. That’s hardly a punishment for a company that generates $550 million a day in revenue. However, the real cost is yet to come. Lawyers and lawmakers in the US have had social media platforms in their crosshairs for years. These verdicts might now give them the hook to hang them on. As [BBC’s Zoe Kleinman said](https://www.bbc.co.uk/news/articles/c87wd0d84jqo): _“…this could be the beginning of the end of the social media era as we know it.”_ **Also, this week… ** Ads on TikTok and Snapchat are about to get _really_ annoying. 🤬 Check my analysis of three new attention-seeking ad formats that about to hit your feeds __________ ##### Geekout Interviews… Matt Simari x Instagram Edits boss View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/524c3673-ad14-4ef5-9ca7-9233b773693c/Instagram_Edits_-_Matt_Simari.jpg?t=1774605830) Caption: Next week, I’ll be sending you a special (extra) edition of Geekout. To kick off _Geekout Interviews…_, yesterday I logged on with **Edits product boss Matt Simari.** If you think Edits is just Instagram’s CapCut clone… you might be underestimating what Meta’s really doing. Matt unpacked Meta’s plans for the Edits app — and what it means for creators, brands, and your entire creative workflow. **Here’s a taste of what he revealed**… * **What drove Meta to create Edits** in the first place * **How Meta plans to compete with TikTok** rival app CapCut * **Whether Edits will stay free forever** — or if premium plans are coming * **Why short-form drama content is exploding** — and how Instagram plans to respond * **How AI is already changing **the way creators edit content * **What’s coming next on the Edits **roadmap… plus the one thing he _couldn’t_ say 👀 …and more - The full interview will land in your inbox early next week. __________ ##### 3 cool things… * 📊 The[ BIGGEST LinkedIn study](https://www.socialinsider.io/reports/linkedin-engagement-benchmarks?utm_source=MattNavarra&utm_medium=MattNavarra&utm_campaign=MattNavarra&utm_id=MattNavarra) of the year just dropped. Data from 1.3M posts. 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Honestly… this doc would’ve saved me _hours_ last week! ↪︎[ ](https://hubs.ly/Q047gRPf0)**[Grab the FREE Google Doc](https://hubs.ly/Q047gRPf0)** now… Reuse the prompts every day. 🔓 Unlock 50 FREE AI Prompts (https://hubs.ly/Q047gRPf0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Jury in Los Angeles finds Meta, YouTube negligent in social media addiction trial: (https://www.cnbc.com/2026/03/25/meta-youtube-los-angeles-california-verdict.html) 2. **Meta ordered to pay $375 million** after losing child safety lawsuit in New Mexico [[DAMAGING](https://www.theguardian.com/technology/2026/mar/24/meta-new-mexico-jury)] 3. **Elon Musk’s ‘stupid tweets’ **caused Twitter investors’ losses, jury finds [[SWINDLING](https://techcrunch.com/2026/03/20/elon-musk-misled-twitter-investors-while-trying-to-get-out-of-acquisition-jury-says/)] 4. **OpenAI kills Sora AI video app** and scraps Disney brand partnership [[EXITING](https://www.theverge.com/ai-artificial-intelligence/899850/openai-sora-ai-chatgpt)] 5. **Hundreds of UK teens to be banned** from using social media as the government tests a full teen ban [[EXPERIMENTING](https://www.theguardian.com/uk-news/2026/mar/25/hundreds-of-uk-teenagers-to-trial-six-week-social-media-curbs-for-major-study)] -------------------- ###### SPONSORED ▶︎ VIRAL NEWSLETTER #### **Make your inbox a little less professional **🤪 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/58f0669f-e433-4771-bf7e-03b16eb85898/image.png?t=1774453546) Follow image link: (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com&_gl=1*1x1zucq*_gcl_au*MTU2MDY2MDk3NS4xNzY5NjExMjM3LjIwOTc3MTI3Mi4xNzc0NDUyNTE3LjE3NzQ0NTI1MTc.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3NzQ0NTI1MDgkbzU3NCRnMSR0MTc3NDQ1MjUxNyRqNTEkbDAkaDcxMjA5MDk0Ng..) Caption: - Garbage Day is the 🏆 [award-winning newsletter](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&_gl=1*w96ha8*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com) from tech reporter Ryan Broderick. Three times a week (give or take), Garbage Day stuffs as much internet junk as possible into one email. So you don't have to go find it yourself. Memes, weird viral videos, internet drama, whatever the heck is happening with AI — it's all there. Make your inbox a little less professional and remember what it was like to have fun online again! ↪︎ **[Check out Garbage Day](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com)**… It’s one of my top 5 newsletters 🗑️ Get Garbage Day (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com&_gl=1*1x1zucq*_gcl_au*MTU2MDY2MDk3NS4xNzY5NjExMjM3LjIwOTc3MTI3Mi4xNzc0NDUyNTE3LjE3NzQ0NTI1MTc.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3NzQ0NTI1MDgkbzU3NCRnMSR0MTc3NDQ1MjUxNyRqNTEkbDAkaDcxMjA5MDk0Ng..) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **How many ads is too many? TikTok and Snapchat might soon find out** TikTok ads are about to get a tad more disruptive: (https://techcrunch.com/2026/03/24/tiktok-ads-are-about-to-get-a-tad-more-disruptive/) Two pieces of news this week caught my eye, as they illustrate just how hungry social platforms are getting for new ways to grow their revenues. **TikTok** is rolling out aggressive new ad formats to dominate user attention, such as logo takeovers and ads timed to display at key moments in a video. The **logo takeover **option will allow brands to have their logo alongside TikTok’s own when the app is opened. Think of it a bit like things like the ‘Friends is sponsored by Jet2’ sponsorship stings at the start of TV shows. As TechCrunch explains, there’s also a **‘Prime Time’** ad option, where _“three sequential ads from one advertiser will be shown to the same user within a designated 15-minute time window. TikTok says brands can use this format to tell a continuous story during high-activity periods.”_ There are more that I won’t get into the weeds of here, but they certainly dance on the line between giving advertisers better results and making the user experience more annoying. Also this week, **Snapchat** unveiled ‘[Total Snap Takeovers](https://forbusiness.snapchat.com/blog/snapchat-full-funnel-advantage)’ for brands to own every key app surface, making them impossible to avoid. As Snap puts it: _“Total Snap Takeovers allow advertisers to show up as the first ad spot in each tab for wide reach, high impressions, and increased brand lift.”_ For most social media platforms, advertisers are their main customer, so it makes sense to better serve their needs and give them better results. But with these new features, both TikTok and Snapchat are moving ever closer towards having so many ads that users feel like throwing their phones across the room. YouTube already has far too many ads, to the point where it sometimes feels rage inducing. Sure, you can pay to remove the ads, but I’m worried as platforms push for ever greater growth, users will tolerate more and more ads, with platforms adding ever more as a response, until we all reach a tipping point, get bored, and switch off. How about instead of growing forever, platforms just focus on making a good profit from a great user experience? What? That’s unrealistic…?! Ah well, I can dream…. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dd0c6159-2acd-49a7-934a-e3269b681f00/image.png?t=1774610146) Follow image link: (https://www.businessinsider.com/instagram-facebook-meta-affiliate-marketing-creator-monetization-shopping-ads-ai-2026-3) Caption: Meta adds new affiliate tools for creator monetisation | Credit: Meta * **Facebook **and** Instagram **are letting influencers [earn a commission from products](https://www.businessinsider.com/instagram-facebook-meta-affiliate-marketing-creator-monetization-shopping-ads-ai-2026-3) again with more affiliate tools * **Meta **is [slashing several hundred jobs](https://www.businessinsider.com/meta-layoffs-job-cuts-ai-reality-labs-recruitment-2026-3) across its Reality Labs, recruiting, and sales teams * **Meta** is getting ready to launch two [new Ray-Ban AI glasses products](https://www.theverge.com/column/901314/meta-new-ray-ban-ai-glasses), official US filings have revealed * **Meta** launched new retail tools are designed to [drive in-app shopping](https://www.socialmediatoday.com/news/meta-adds-more-tools-to-help-businesses-drive-in-app-sales/815629/) on Facebook and Instagram * **Meta**’s Oversight Board says expanding Community Notes outside of the US poses [“significant” risks](https://www.engadget.com/social-media/oversight-board-tells-meta-expanding-community-notes-outside-of-us-poses-significant-risks-100000213.html) * **Meta**’s AI smart glasses have [hit a roadblock](https://www.bloomberg.com/news/articles/2026-03-25/meta-s-new-display-glasses-withheld-from-eu-over-battery-rules-supply-shortages) ahead of launch in the EU, as the lack of user-replaceable batteries and supply shortages hold it back * **Meta Business Suite** is introducing a [new, more powerful message filter](https://www.threads.com/@theahmedghanem/post/DWTpl95jHQg?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) with additional options for community managers and admins on desktop * **Meta Business Suite** app now supports [inviting collaborators](https://www.threads.com/@theahmedghanem/post/DWWM44YjKUH?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for Instagram Reels * **Meta Business Suite** now supports [photo stickers](https://www.threads.com/@theahmedghanem/post/DWWK0Z1DJla?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in the Story builder * **Facebook** has been spotted [labelling ads](https://www.threads.com/@theahmedghanem/post/DWYje8VDP27) run by China state-controlled media outside the US **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/95777b99-092c-4898-b3f8-239f8305db0d/image.png?t=1774610398) Follow image link: (https://www.threads.com/@mattnavarra/post/DWO6wHRCpGZ?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: Instagram finally lets you reorder carousels after publishing | Credit: Meta * **Instagram** _finally_ lets you [reorder carousels](https://www.threads.com/@mattnavarra/post/DWO6wHRCpGZ?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) after publishing …and **Instagram** may add a [cover image feature](https://www.threads.com/@oncescuradu/post/DWJdJs7DLL7?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for carousel posts, Adam Mosseri says * **Instagram** is expanding Reels ads into [trending categories](https://variety.com/2026/digital/news/instagram-reels-trending-ads-tv-movies-cultural-moments-nfl-1236698010/) like TV, movies, travel, finance * **Instagram’s Edits **[latest app update](https://www.instagram.com/p/DWW2Y76kaFh/?hl=en-gb&img_index=1) added precise video transform tools (position/scale/rotate), advanced templates, and improved search for adding links to Reels and profiles … **Edits** is also testing a [Templates filter](https://www.threads.com/@oncescuradu/post/DWTqSoLjPqW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in the Ideas tab * **Instagram **added new [‘two-admin approval’ controls ](https://www.threads.com/@jonahmanzano/post/DWKRvvnEzqd?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg)for accounts with three or admins, to prevent one admin going rogue * **Instagram** is working on the ability to [automatically download](https://www.threads.com/@alex193a/post/DWUPwe5Dfne?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) Reels for offline viewing * **Instagram** Stories now offer a [‘spin’ effect](https://www.threads.com/@jonahmanzano/post/DWTLxMIieIa?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) for footage shot with Meta’s smart glasses * **Instagram** is testing a [refreshed UI](https://www.threads.com/@theahmedghanem/post/DWTfI7RDNBT?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for tagging in post creation * **Instagram** added four [hidden features for BTS fans](https://www.threads.com/@theahmedghanem/post/DWHWlL5DM27?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw). Finding them unlocks a message from the band **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6bc53e9-9340-4fd7-96f7-0641decb256a/image.png?t=1774611254) Follow image link: (https://www.threads.com/@mattnavarra/post/DWHWurVChEI?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: Threads recent views count | Credit: @haiimjose * **Threads** will now let you display [how many views](https://www.threads.com/@mattnavarra/post/DWHWurVChEI?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) your posts got on your profile * **Threads**’ Marketing API now has [expanded advertiser tools](https://www.socialmediatoday.com/news/meta-updates-its-threads-marketing-api/815757/) and integrations in third party platforms like Hootsuite and Sprout Social * **Threads** now lets you [swipe to choose](https://www.threads.com/@jonahmanzano/post/DWH5t6Ok1_l?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) topics or communities when composing a post * **Threads** is testing a [new animation](https://www.threads.com/@oncescuradu/post/DWTphgLDELY?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for the ‘Like’ button * **Threads** is testing a new [Shared Content section](https://www.threads.com/@theahmedghanem/post/DWPN8qHDqPG?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in messages, letting you review what you’ve shared with a contact * **Threads** is testing a custom feed that [returns you](https://www.threads.com/@theahmedghanem/post/DWWI-M1jPMm?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to the posts you last viewed when reopening the app * **Threads** is testing a text selection option that lets you copy [specific parts of a post caption](https://www.threads.com/@theahmedghanem/post/DWPOgOyDk92?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) * **Threads** has launched an in-app [BTS Arirang experience](https://www.threads.com/@theahmedghanem/post/DWHZQeFDMUm?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) through the BTS community * **Threads** added an animation to [encourage users](https://www.threads.com/@theahmedghanem/post/DWO22JiDJlF?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to add interests to their profiles **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9145a1a2-eb55-4e0b-a4c5-3d2cd16256f7/image.png?t=1774611642) Follow image link: (https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/) Caption: WhatsApp feature update adds multi-account switching and more | Credit: Meta * **WhatsApp** dropped a [collection of new features](https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/), including the ability to run two WhatsApp accounts on one phone, improved storage management, and more * **WhatsApp** is working on a [disappearing messages](https://wabetainfo.com/whatsapp-will-let-messages-disappear-after-being-read-on-android/) feature * **WhatsApp** is working on a feature that lets you create [custom audiences for status updates](https://wabetainfo.com/whatsapp-is-working-on-custom-audiences-for-status-updates-on-android-beta/) * **WhatsApp** is working on a premium feature that [unifies chat settings](https://www.threads.com/@wabetainfo/post/DWSjVZNiGGu?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) within a list * **WhatsApp** working on [Liquid Glass overhaul](https://9to5mac.com/2026/03/24/whatsapp-working-on-liquid-glass-overhaul-for-its-voice-message-player/) for its voice message player **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/878fbb6d-9cbe-4460-a956-f0e8ffd35676/image.png?t=1774611958) Follow image link: (https://www.engadget.com/social-media/x-moves-the-ashes-of-tweetdeck-behind-its-40-premium-subscription-210601250.html) Caption: X locks X Pro (TweetDeck) behind $40 Premium+ paywall | Credit: X * **X **has locked TweetDeck, now known as X Pro, [behind its $40 Premium+ paywall](https://www.engadget.com/social-media/x-moves-the-ashes-of-tweetdeck-behind-its-40-premium-subscription-210601250.html) without warning. It was previously part of the $8 per month plan (thanks Elon 🙄) …But **X**’s head of product says something [more powerful than X Pro](https://www.threads.com/@oncescuradu/post/DWYm4ctjL1v) is coming soon * **X** said it would limit creator revenue for foreign influencers trying to fake US accounts, but Elon Musk [blocked the plan](https://www.theverge.com/tech/900535/x-creator-payouts-american-politics-elon-musk) hours after the announcement * **X** [lost its lawsuit](https://www.bloomberg.com/news/articles/2026-03-26/musk-s-x-loses-suit-accusing-advertisers-of-boycotting-platform) accusing advertisers of organising a platform boycott * **X** is offering advertisers up to [$200K in incentives](https://www.adweek.com/media/x-dangles-incentives-for-advertisers-to-return/) to return to the platform, a leaked deck revealed * **X**’s Money card has [appeared in pictures](https://x.com/edenchan/status/2036941882220269706) shared by internal testers * **xAI** has been [sued](https://www.theguardian.com/technology/2026/mar/24/elon-musk-grok-ai-lawsuit-baltimore) by the city of Baltimore over the Grok sexual deepfakes scandal * **X** Chat’s beta app is testing support for setting [nicknames](https://www.threads.com/@theahmedghanem/post/DWWMfJqjMuY?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for your contacts * **X** no longer [crops](https://www.threads.com/@theahmedghanem/post/DWSB_LVDuaf?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) single-image posts on iOS, preserving their original aspect ratio * **X **is testing a new [main chat UI](https://www.threads.com/@oncescuradu/post/DWO5YigjCPK?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) design with a meteor shower as an animation * **X** has added an [undo/redo](https://www.threads.com/@jonahmanzano/post/DWQ7DZjidxB?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) functionality when drafting a new post **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b8bbb6b2-113b-4ce8-81ff-377d8ebedb97/image.png?t=1774612701) Follow image link: (https://blog.google/products/ads-commerce/were-launching-the-top-sports-podcasts-on-youtube-for-brands-to-align-with-sports-fans/) Caption: Credit: YouTube * **YouTube** has been [courting advertisers](https://deadline.com/2026/03/youtube-creators-advertisers-newfronts-1236766909/) amid its efforts to open up more direct routes to creators * **YouTube** is rolling out a [Top Sports Podcasts lineup](https://blog.google/products/ads-commerce/were-launching-the-top-sports-podcasts-on-youtube-for-brands-to-align-with-sports-fans/), letting advertisers align with top shows like New Heights and Rich Eisen Show * **YouTube** has lowered entry requirements for its [shopping affiliate programme](https://www.socialmediatoday.com/news/youtube-expands-shopping-affiliate-program-access/815754/) from 1,000 to 500 subscribers * **YouTube **is now showing a ‘[Continue watching](https://www.threads.com/@oncescuradu/post/DWWbHfCjBDa?xmt=AQF0-zCAzbzxdN7_kkYsaPntCM0chAOKtKEL6G9PhcZFxQ)’ button for videos shown in the Google Discover feed * **YouTube** has been spotted [moving](https://www.threads.com/@oncescuradu/post/DWYmhy2DA5b) the Account Switcher button to the top-left side of the app **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1057abb0-bd7a-4957-b29b-376f50d4ddec/image.png?t=1774612466) Follow image link: (https://www.businessinsider.com/tiktok-testing-mini-drama-feed-ai-2026-3) Caption: TikTok testing new micro drama feed in main app | Credit: TikTok * **TikTok** is testing a new [Short Drama feed](https://www.businessinsider.com/tiktok-testing-mini-drama-feed-ai-2026-3), bringing more mini-series directly into main app… **… TikTok** is also casting actors to [make its own micro dramas](https://www.businessinsider.com/tiktok-casting-actors-short-dramas-microdramas-2026-3) as it jumps headfirst into the surging format * **TikTok** has been spotted testing a new [profile layout](https://www.threads.com/@jonahmanzano/post/DWPayAZE5KW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw), with redesigned buttons and a cleaner layout * **TikTok** is testing a new sticker that enables [private replies to Stories](https://www.threads.com/@theahmedghanem/post/DWPONgojr__?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) * **TikTok **Shop has added [a CRM](https://seller-uk.tiktok.com/university/essay?btm_pre_unit_params=%7B%22outreach_task_id%22:%228756660309271%22,%22outreach_channel_type%22:3,%22outreach_message_category_type%22:3020000,%22outreach_message_mapping_id%22:%223bdf2163-e2df-4214-ad42-058e297ec871%22%7D&course_type=1&from=search&identity=1&knowledge_id=579880745453334&role=1), Instagram sync, and live-streaming tools for sellers * **TikTok **launched “Watch it. Love it. Want it.” [campaign](https://newsroom.tiktok.com/tiktok-for-business-introduces-watch-it-love-it-want-it?lang=en) to highlight how users move from watching to buying * **TikTok** is cracking down on rule-breakers with new [strike-based ban system](https://newsroom.tiktok.com/supporting-creators-with-an-updated-account-enforcement-system?lang=en), and letting creators know why videos aren’t eligible for recommendation * **TikTok** has been [woo-ing big brand advertisers](https://digiday.com/marketing/tiktok-courts-cmos-with-first-ever-collective-as-it-targets-bigger-budgets/) by hosting a lavish CMO Collective event in the US, featuring Michelin star food and special celebrity guests **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/346da094-6284-4ffd-99a2-31b03746671e/image.png?t=1774612850) Follow image link: (https://www.threads.com/@theahmedghanem/post/DWWKHQUjOIP?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) Caption: Snapchat testing '"Snap your Questions to my AI” | Credit: @theahmedgahnem * **Snapchat** is testing a new feature [“Snap Your Questions to My AI”](https://www.threads.com/@theahmedghanem/post/DWWKHQUjOIP?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) feature, which allows Snaps AI to answer questions about your photos * **Snapchat** now less you [add music](https://www.threads.com/@theahmedghanem/post/DWQ09-7DIE4?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to Snaps by importing audio from your camera roll or recording it directly * **Snapchat** has expanded the [Creator Subscriptions](https://www.threads.com/@oncescuradu/post/DWPR7_wjJQR?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) programme to the EU **…meanwhile, **the EU launched a major probe into **Snapchat** over its [“weak” child safety features](https://www.politico.eu/article/eu-probes-snapchat-for-failing-to-protect-kids-from-grooming-illegal-goods/) * **LinkedIn** is targeting marketers with new ad campaign [mocking vanity metrics culture](https://www.socialmediatoday.com/news/linkedins-latest-promotional-campaign-targets-marketing-professionals/815491/) * **Reddit** is betting big on shopping with new [shoppable ads](https://www.socialmediatoday.com/news/reddit-introduces-additional-marketing-tools-designed-for-retailers/815625/) and a Shopify tie-in * **Reddit** is considering [biometric identity verification](https://www.engadget.com/social-media/reddit-is-weighing-identity-verification-methods-to-combat-its-bot-problem-195814671.html?src=rss) like FaceID to combat its bot problem * **Pinterest **has launched ‘[Promote a Pin](https://techcrunch.com/2026/03/24/pinterest-launches-a-new-feature-to-promote-a-pin/)’ to quickly turn any post into an ad * **Pinterest** has launched a TV show that transforms boards into [real-life makeovers](https://newsroom.pinterest.com/en-gb/news/bring-my-pinterest-to-life/) * **Mastodon **has [revamped profiles](https://techcrunch.com/2026/03/26/mastodon-is-making-its-decentralized-social-network-easier-to-use-with-its-latest-revamp/) to win over mainstream social media users -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- Meta turns to AI to make shopping easier on Instagram and Facebook : (https://techcrunch.com/2026/03/25/meta-turns-to-ai-to-make-shopping-easier-on-instagram-and-facebook/) __________ ##### Also spotted this week… * **Meta** launched a [suite of AI power tools](https://www.facebook.com/business/news/from-commerce-to-culture-at-newfronts) for advertisers and creators * **Meta** launched Meta Small Business to boost [AI tools for entrepreneurs](https://www.axios.com/2026/03/25/exclusive-zuckerberg-launches-meta-small-business) * **Meta** [hired](https://finance.yahoo.com/sectors/technology/articles/meta-hires-former-google-stripe-180500636.html) the team behind Dreamer AI to boost its personalised AI agent capabilities * **Instagram** has added new AI [photo-to-video transitions](https://www.socialmediatoday.com/news/instagram-adds-ai-transition-option-for-still-image-based-stories/815382/) for Stories * **Instagram Edits** now lets you create custom fonts with a new, AI-powered [‘AI style’ feature](https://www.threads.com/@oncescuradu/post/DWYmKzjDHf0) * **WhatsApp** has introduced AI-powered [writing help](https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/) for replies, and AI photo touch-ups to stylise images, change backgrounds, or remove objects * **YouTube** launched Gemini-Powered [Creator Partnerships](https://www.adweek.com/convergent-tv/youtube-launches-gemini-powered-creator-partnerships-with-ai-matching/) with AI matching for brands * **X** is set to roll out “[the full power of Grok](https://www.threads.com/@theahmedghanem/post/DWWIO86DHzE?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)” into its algorithm next week, product boss Nikita Bier says * **xAI’**s Grok app is introducing [SuperGrok Lite](https://www.threads.com/@theahmedghanem/post/DWUYrBSjlil?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw), a $10-per-month plan with small creation limits * **xAI’**s Grok Grok AI now lets you [create custom agents ](https://www.threads.com/@theahmedghanem/post/DWYlNufjETG) * **Elon Musk says xAI** is ‘[doubling down’ on AI videos](https://www.bloomberg.com/news/articles/2026-03-25/musk-s-xai-doubling-down-on-ai-videos-after-openai-nixes-sora) after OpenAI said it was killing Sora * **TikTok** now lets you lets you generate [AR effects](https://www.threads.com/@jonahmanzano/post/DWDwgcMiZeE?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) from text prompts and presets * **ByteDance has rolled out** [Dreamina Seedance 2.0 into CapCut](https://techcrunch.com/2026/03/26/bytedances-new-ai-video-generation-model-dreamina-seedance-2-0-comes-to-capcut/) for AI video creation * **Snapchat**’s new ‘AI Clips’ Lens format [turns photos into five-second videos](https://techcrunch.com/2026/03/24/snapchats-new-ai-clips-lens-format-turns-photos-into-five-second-videos/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Are **Meta’s** two big losses in court this week a ‘Big Tobacco’ moment for social media? They will certainly embolden legal teams around the world considering similar action. Here’s a round-up of all the courtroom action this week, including the latest **Elon Musk** lawsuit updates… Meta Is in Risky Legal Territory After Back-to-Back Court Losses: (https://www.wsj.com/tech/do-back-to-back-courtroom-losses-herald-metas-big-tobacco-moment-57e6f227) * **Elon Musk’s lawyers are trying** to bar Delaware judge over LinkedIn ‘like’. Judge Kathaleen McCormick's LinkedIn account [“liked” a post celebrating Musk’s $2bn court loss](https://techcrunch.com/2026/03/26/mastodon-is-making-its-decentralized-social-network-easier-to-use-with-its-latest-revamp/), but she says she might have clicked it accidentally and denies bias. - * **Elon Musk’s court loss last week** has been questioned by his legal team after it emerged the jury made a [‘420’ (weed) joke](https://www.bloomberg.com/news/articles/2026-03-26/musk-rips-twitter-verdict-claims-jury-s-4-20-joke-mocked-him) in their documentation. Elon is known to enjoy a 420 joke himself, so his lawyers reckon the jury was mocking him, and thus it wasn’t a fair trial. 🤔 - * **Meta shares tumbled 6%** after the back-to-back US verdicts find it liable for harm to young users. [Investors worry](https://www.reuters.com/sustainability/meta-shares-slip-after-us-jury-verdicts-raise-concerns-new-legal-exposure-2026-03-26/) about the company’s legal exposure - * **New Mexico’s Attorney General **has vowed a [legal and political crackdown](https://www.politico.com/newsletters/digital-future-daily/2026/03/26/new-mexicos-ag-on-next-steps-after-beating-meta-00846463) on social media following the state’s win against Meta this week. - * **UK Prime Minister Sir Keir Starmer** has [pledged action](https://www.theguardian.com/technology/2026/mar/26/social-media-addictive-features-protect-children-keir-starmer-us-court-ruling) on “addictive features” in social media apps in the wake of the landmark US case -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/421d4263-1624-4865-a11d-b93d69565b56/Ranegl_270326.jpg?t=1774609181) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-choosing-the-audio-activity-7442948497391210496-kowl?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/02af127b-081a-4ce5-97dc-68d897c8fdd8/Goodbye_Sora.jpg?t=1774609244) Follow image link: (https://www.instagram.com/p/DWTwAKaAGLr/?img_index=5) Caption: __________ Instagram: (https://www.instagram.com/p/DWFCt5giE0v/?img_index=1) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **A new slop trend **has flooded **TikTok** with absurd AI fruit soap operas featuring scandal, affairs, and chaos. …And users recreating the slop themselves! What’s With All the A.I. Videos of Cheating Fruit?: (https://www.nytimes.com/2026/03/24/style/ai-cheating-fruit-slop-videos-tiktok.html) __________ **More viral news this week:** * **Influencers are pushing trendy health tests**—but experts [warn of hidden harms](https://www.theguardian.com/australia-news/2026/mar/24/influencers-health-tests-medical-treatment-social-media-risks-explained) * **Thousands have swooned over this MAGA dream girl.** [But she’s made with AI](https://www.washingtonpost.com/technology/2026/03/20/jessica-foster-maga-dream-girl-ai-fake/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Top sports clubs** like **Arsenal** and **LA Chargers** are expanding their social media operations to compete for sponsorship revenue. _“Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.”_ Amid competition for sponsors, top sports clubs are investing in social media operations: (https://digiday.com/marketing/amid-competition-for-sponsors-top-sports-clubs-are-investing-in-social-media-operations/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"People don’t like wearing things on their faces and don’t trust those who do.”“ — – **Neal Stephenson, the man who coined the term ‘metaverse’**, is no fan of Meta’s [“creepy” smart glasses](https://www.theverge.com/tech/899797/metaverse-neal-stephenson-headsets-goggles-glasses-creepy-no-business-case) __________ **Also quoted this week:** _“Now is the time to apply the same creativity and innovation that built the social media ecosystem to the vital task of protecting kids online. And if we can’t do this effectively, we lose any credibility to oppose a ban.”_ **- Pinterest CEO Billy Ready **says governments should [ban social media for kids under 16](https://time.com/article/2026/03/19/pinterest-ceo-governments-should-ban-social-media-for-kids-under-16/) __________ _“Over the past year, we faced the noise and we’ve done the hard work… And what’s standing here today, I am genuinely proud to say, is the strongest, most secure, most creative platform we have ever built.”_ **- TikTok US CEO Adam Presser** tries to [reassure advertisers](https://deadline.com/2026/03/tiktok-advertisers-newfronts-joint-venture-1236764742/) the platform is the right place to spend their dollars __________ _“Social media is inherently unhealthy for kids”_ **- Emily Jeffcott**, one of the lawyers for the plaintiff in the big social media addiction trial [marks her win](https://www.rollingstone.com/culture/culture-features/social-media-addiction-lawyer-interview-win-1235537800/). -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **UK retailer Argos** has sparked a backlash over selling a £15 “influencer kit” for toddlers. The toy includes tripod, camera, phone, microphone for role-play. But critics warn it pushes kids into “very adult, performative” online culture Campaigners ask “What are we teaching children to value?” Argos faces backlash over ‘influencer kit’ for toddlers: (https://www.theguardian.com/society/2026/mar/24/argos-faces-backlash-over-toddlers-influencer-kit) __________ **More WTF this week:** * **Watching TikTok or YouTube** while driving is [replacing texting](https://www.theguardian.com/technology/2026/mar/23/distracted-driving-smartphones-tiktok) as the top in-car distraction 😳 * **Elon Musk is pushing the idea **of [using Grok for tax return filings](https://www.thestreet.com/personal-finance/elon-musk-wants-you-to-file-taxes-with-grok), citing a $1,400 refund example. Tests showed AI chatbots miscalculated by over $2,000 on average * **Ex-Disney CEO Bob Iger** allegedly operated a private Instagram and Threads account [under the alias “Max Stryker”](https://www.thedailybeast.com/billionaire-exec-busted-running-secret-instagram-account/) * **Mark Zuckerberg is building a personal AI agent** to [act like a “chief of staff”](https://www.wsj.com/tech/ai/mark-zuckerberg-is-building-an-ai-agent-to-help-him-be-ceo-eddab2d5) * **AI videos of sexualised black women **have been [removed from TikTok after a BBC investigation](https://www.bbc.co.uk/news/articles/c070e283k8vo) * **AI influencer awards season** [is upon us](https://www.theverge.com/ai-artificial-intelligence/898781/ai-personality-of-the-year-influencer-contest) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **LinkedIn** is [killing spontaneous live streaming](https://www.threads.com/@yassermasood/post/DWXRPFsge9w?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) with new scheduling rules. From 22 June, every live event must be scheduled in advance. The instant “go live” option is being removed, but you will still be able to quickly schedule a live stream for minutes later. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9626c82a-de69-40a7-bb92-d7f64e0fb729/656622293_17955991848111476_8335114800701408695_n.jpg?t=1774605945) Follow image link: (https://www.threads.com/@yassermasood/post/DWXRPFsge9w?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Tumblr finds itself **in Geekout’s FAIL section two weeks in a row… This week, the platform scrambled to reverse mass user bans, after an automated moderation error caused users to panic… An automated moderation error left Tumblr users panicked: (https://www.theverge.com/tech/898402/tumblr-automated-account-bans-march-2026) __________ **Also:** * **YouTube users have been reporting** [missing like counts](https://www.androidpolice.com/youtube-like-counts-missing-test-bug-mobile/), raising confusion across the app and the web * **The YouTube Android app's Cast button** [vanished for some users](https://www.androidpolice.com/youtube-app-android-cast-button-missing-report/), a frustrating glitch -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A new study has linked social media misinformation** to a rise in self-diagnosing ADHD and autism Researchers found over half of **ADHD** content on **TikTok** was inaccurate. Experts warn this can mislabel normal behaviour and delay a proper diagnosis False social media posts fuel self-diagnosis, says study: (https://www.bbc.co.uk/news/articles/cvg347487dlo) __________ **Also:** * **Children spending 3+ hours daily** on social media show [higher anxiety and depression as teens](https://www.theguardian.com/media/2026/mar/22/study-children-social-media-anxiety-depression) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00bf9f39-c8d3-49b3-bf56-98bc18287430/Mozilla_2024_logo.svg.png?t=1774610376) Caption: **Mozilla** needs a [Social Media & Content Strategist (Open-Source AI)](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai/) _[Remote, worldwide]_ __________ **More social media jobs:** * **Women’s Aid Foundation England** is hiring a [Social Media Officer](https://www.samssocialmediaclub.com/job/social-media-officer-3/) _[Remote, UK]_ * **Bobbie** is looking for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-14/) _[Remote, USA]_ * **The Young Vic Theatre** is recruiting a [Social Media and Digital Content Manager](http://Social Media and Digital Content Manager)_ [London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **Want more Instagram Reels views?** Start talking—and show your face early. Based on analysis of 10,110 Facebook Reels published by 704 brand Pages, **Emplifi** found: * **Reels featuring human speech in the first 3 seconds** boosted 10s retention by ~25% and drove +5.6% higher engagement vs music-only clips. * **Reels featuring a face early in the video**, saw retention jump another ~10%. * **Reel with short, seamless loops (under 7s) **saw +18.7% more replays and +16.1% higher engagement. * **And format still matters:** vertical video delivers ~21% more reach. Human speech and presence help drive Reels engagement: (https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/) __________ **More pro tips:** * **10 Reddit comment frameworks** that [drive engagement without sounding like ads](https://searchengineland.com/reddit-comment-frameworks-471044) * **TikTok ad creative has a shorter shelf life.** [Here’s how to keep up](https://searchengineland.com/tiktok-ad-creative-short-shelf-life-472363) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2 TRILLION**“ — – **The number of snaps sent** [by Snapchat users in 2025](https://www.threads.com/@mattnavarra/post/DWRlCw5CkKO?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) **More stats:** * **GROW SOCIAL: **[68% of small businesses](https://www.emarketer.com/content/small-businesses-see-social-media-their-clearest-path-growth-2026) say social drives most value for growth in 2026 * **GRIM: **The Internet Watch Foundation reports a [260x surge](https://www.threads.com/@mattnavarra/post/DWQ5DWSCvCt?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) in AI-generated child abuse videos, with over 3,000 verified AI clips vs 13 in 2024 * **FEED FIX: **Social media has become British MPs’ top news source,, with usage jumping to [83%](https://www.threads.com/@mattnavarra/post/DWTrMd9Cr3z?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) — up from 61% at the start of 2025 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Why the metaverse** might just be another [failed tech initiative](https://www.threads.com/@mattnavarra/post/DWOfMYQCg0V?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) like NFTs and Google Glass… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cefd378-752d-4b48-9170-314051e339cb/chart_270326.jpg?t=1774611304) Follow image link: (https://www.threads.com/@mattnavarra/post/DWOfMYQCg0V?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- MPs accuse social media firms of spreading Iran misinformation: (https://www.theguardian.com/media/2026/mar/24/mps-social-media-firms-iran-misinformation-tiktok-meta) __________ ##### Also in the news this week… * **Meta is targeting **a $9 trillion valuation with a new executive incentive programme, aiming to get to the valuation in the next five years. [[Wall Street Journal $$$](https://www.wsj.com/tech/meta-targets-9-trillion-valuation-with-new-executive-incentive-program-64460862?mod=rss_Technology)] * **Meta’s acquisition of Manus** is being probed in China as its founders are barred from leaving the country. [[Financial Times $$$](https://www.ft.com/content/d9123d9d-c807-41d6-8a17-80ff1111834a?syn-25a6b1a6=1)] * **Meta CTO Andrew Bosworth** will lead a drive to get employees using AI routinely across the company. [[Wall Street Journal $$$](https://www.wsj.com/tech/ai/meta-names-new-leader-of-companys-efforts-to-become-ai-native-8d7fe912)] * **Meta’s Reality Labs division** is now organised into "pods" made up of "AI builders" and "AI pod leads”. [[Business Insider $$$](https://www.businessinsider.com/metas-reality-labs-shifts-to-ai-native-pods-efficiency-2026-3)] * **Meta's lawyers shut down** the primary source of pirated Quest games. [[Upload VR](https://www.uploadvr.com/meta-shut-down-vrpirates-pirated-quest-games/)] * **The UK government faces** pressure after the House of Lords again voted for an under-16 social media ban. [[The Guardian](https://www.theguardian.com/politics/live/2026/mar/26/keir-starmer-ukraine-iran-social-media-ban-councils-pensions-latest-news-updates)] * **TikTok Shop is to split** the cost of returns shipping with sellers from 8 April. Better performing shops get a more generous split. [[@MattNavarra](https://www.threads.com/@mattnavarra/post/DWOhgqniluL?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA)] * **TikTok and X **say they are “neutral” on potential UK teen social media ban. [[Politico](https://www.politico.eu/article/tiktok-x-say-theyre-neutral-on-a-social-media-ban-for-teens-uk/)] * **Russia is throttling Telegram**, pushing users toward state-backed app MAX. [[NBC News](https://www.nbcnews.com/world/russia/russia-killing-telegram-popular-messaging-app-fears-pushback-rcna263904)] * **A Dutch court banned **X’s Grok from generating fake nudes and child abuse content. X faces findes of up to €10 million if it fails to comply [[Politico](https://www.politico.eu/article/netherlands-grok-x-ban-generative-pictures-penalties/)] * **A new California bill** aims to crack down on parents cashing in on kids’ private lives online. [[Los Angeles Times](https://www.latimes.com/california/story/2026-03-26/california-could-require-parent-bloggers-to-delete-content-of-minors)] * **Donald Trump named **Meta’s Mark Zuckerberg, Oracle’s Larry Ellison and NVIDIA’s Jensen Huang to a new AI policy panel. [[Wall Street Journal $$$](https://www.wsj.com/politics/policy/trump-to-name-mark-zuckerberg-larry-ellison-and-jensen-huang-to-tech-panel-ded1ec6f)] * **YouTube downplayed **its Netflix rivalry, stressing its creator-first business model. [[Variety](https://variety.com/2026/digital/global/youtube-netflix-platforms-reach-100-billion-creators-economy-1236698769/)] * **EU lawmakers backed **plans to ban “nudify” AI apps, but some new AI regulations have been elayed. [[The Verge](https://www.theverge.com/ai-artificial-intelligence/901315/eu-ai-act-delays-ban-nudify-apps)] * **UK regulator Ofcom** has welcomed Apple adding age verification in iOS 26.4 for certain apps. [[Financial Times $$$](https://www.ft.com/content/c36dc645-8cd4-4e69-a9ce-3a0ac4071264?syn-25a6b1a6=1)] * **Meta and Google urged** the EU to extend laws blocking child abuse content. [[Social Media Today](https://www.socialmediatoday.com/news/social-platforms-call-on-eu-regulators-to-ensure-the-continuity-of-child-pr/815378/)] * **Hugo Barra is rejoining Meta** after departing five years ago, marking Meta's shift in focus from VR to AI. [[CNBC](https://www.cnbc.com/2026/03/25/hugo-barras-return-to-meta-5-years-after-exit-underscores-ai-urgency.html)] * **Europe’s human rights chief** warned banning kids from social media could go too far. [[Politico](https://www.politico.eu/article/michael-oflaherty-human-rights-council-of-europe-children-social-media-ban/)] * **Meta unfairly targeted **older workers during layoffs last year, a new lawsuit claims. [[Gizmodo](https://gizmodo.com/meta-unfairly-targeted-older-workers-during-layoffs-last-year-lawsuit-claims-2000737045)] * **Why VPNs could be next** on lawmakers’ ban list. [[The Verge $$$](https://www.theverge.com/column/898122/online-age-verification-vpns)] * **Meta awarded** $150,000 grants to six universities studying sEMG wristband input. [[UploadVR](https://www.uploadvr.com/meta-funds-six-teams-to-explore-the-semg-of-neural-wristbands/)] * **TikTok announced Charlie Puth** as the latest guest on its ‘TikTok In The Mix’ series. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-charlie-puth-as-the-latest-guest-ontiktok-in-the-mix-sponsored-by-t-mobile?lang=en)] __________ **New platform features and tests:** * **Meta is partnering** with Arm to develop AI-optimised data centre CPUs. [[Meta Newsroom](https://about.fb.com/news/2026/03/meta-partners-with-arm-to-develop-new-class-of-data-center-silicon/)] * **Facebook revamped** its Friends section on desktop, with more control over how you manage it. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DWTxM5WjFCE?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Facebook is testing** a new ‘Select text’ tool for use with comments. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWJbHTrDDdQ?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Messenger is testing **a new welcome screen for Meta AI that has both text-based and image prompts. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWT4Q7iDApX?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X added** a new audience setting on desktop: ‘Accounts you follow and who they follow’. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWUOUYijDCj?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X added** a new ‘Regions’ audience setting. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DWUN_44DGkW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X now offers** a ‘Report EU illegal content’ option. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DWJYMWIjGQ4?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **xAI added** tags to Grok. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DWWDQsmiXLw?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Linktree’s new AI tool **gives creators personalised growth recommendations. [[Linktree blog](http://Linktree’s new AI tool gives creators personalised growth recommendations)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Sora never understood what makes social media work: (https://www.fastcompany.com/91515523/openai-sora-never-understood-social-media) __________ **Also worth a read:** * **Polymarket says it predicts the truth. **[Its social feeds are filled with falsehoods](https://www.nytimes.com/2026/03/20/technology/polymarket-social-feeds-falsehoods.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **All hail Merlin! **The Instagram pig that is now a Guinness World Record holder. Merlin now officially holds the record for the most Instagram followers for a pig, with 1.1+ million fans. I hope he has a good agent to handle negotiations for any future Gymshark x Merlin drop, or a possible Crocs collab? 💰 A ‘Talking’ Pig With a Love for Pigeons Just Became Instagram Royalty: (https://www.vice.com/en/article/a-talking-pig-with-a-love-for-pigeons-just-became-instagram-royalty/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that’s this week’s Geekout debriefing, done. ✅ I’m heading off to wrap up the final edits of next week’s special edition of Geekout. Look out for ‘Geekout Interviews…’ x Instagram Edits’ Matt Simari, in your inbox next week. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-court-verdict-sora-app-killed

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/526fe957-b427-4c17-9628-338ab8bb79b0/Geekout_270326.jpg?t=1774614218) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% off Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/meta-court-verdict-sora-app-killed) -------------------- ## **Hello, geeks!** It’s been a brutal, bruising week for Mark Zuckerberg. Meta lost two landmark lawsuits in the U.S over child safety failures and platform addiction claims. The court ruled Meta’s apps are addictive. And that they are deliberately designed that way. Oof! With headlines calling the verdicts social media’s ‘Big Tobacco’ moment, legal experts are predicting a flood of new lawsuits as Meta enters a new era of accountability. Meta got stung with orders to pay out damages of $4.2 million and $375 million as a result of the rulings. That’s hardly a punishment for a company that generates $550 million a day in revenue. However, the real cost is yet to come. Lawyers and lawmakers in the US have had social media platforms in their crosshairs for years. These verdicts might now give them the hook to hang them on. As [BBC’s Zoe Kleinman said](https://www.bbc.co.uk/news/articles/c87wd0d84jqo): _“…this could be the beginning of the end of the social media era as we know it.”_ **Also, this week… ** Ads on TikTok and Snapchat are about to get _really_ annoying. 🤬 Check my analysis of three new attention-seeking ad formats that about to hit your feeds __________ ##### Geekout Interviews… Matt Simari x Instagram Edits boss View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/524c3673-ad14-4ef5-9ca7-9233b773693c/Instagram_Edits_-_Matt_Simari.jpg?t=1774605830) Caption: Next week, I’ll be sending you a special (extra) edition of Geekout. To kick off _Geekout Interviews…_, yesterday I logged on with **Edits product boss Matt Simari.** If you think Edits is just Instagram’s CapCut clone… you might be underestimating what Meta’s really doing. Matt unpacked Meta’s plans for the Edits app — and what it means for creators, brands, and your entire creative workflow. **Here’s a taste of what he revealed**… * **What drove Meta to create Edits** in the first place * **How Meta plans to compete with TikTok** rival app CapCut * **Whether Edits will stay free forever** — or if premium plans are coming * **Why short-form drama content is exploding** — and how Instagram plans to respond * **How AI is already changing **the way creators edit content * **What’s coming next on the Edits **roadmap… plus the one thing he _couldn’t_ say 👀 …and more - The full interview will land in your inbox early next week. __________ ##### 3 cool things… * 📊 The[ BIGGEST LinkedIn study](https://www.socialinsider.io/reports/linkedin-engagement-benchmarks?utm_source=MattNavarra&utm_medium=MattNavarra&utm_campaign=MattNavarra&utm_id=MattNavarra) of the year just dropped. Data from 1.3M posts. What’s working __[isn’t](https://www.socialinsider.io/reports/linkedin-engagement-benchmarks?utm_source=MattNavarra&utm_medium=MattNavarra&utm_campaign=MattNavarra&utm_id=MattNavarra)__[ what you think](https://www.socialinsider.io/reports/linkedin-engagement-benchmarks?utm_source=MattNavarra&utm_medium=MattNavarra&utm_campaign=MattNavarra&utm_id=MattNavarra). - * 🔥 [This Google Doc with 50 AI prompts](https://hubs.ly/Q047gRPf0) built for social teams is gold! Saved me hours last week - * 🤪 Make your inbox a little less professional, in a good way… with this [viral newsletter](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=m@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com&_gl=1*1ghflq0*_gcl_au*MTU2MDY2MDk3NS4xNzY5NjExMjM3LjIwOTc3MTI3Mi4xNzc0NDUyNTE3LjE3NzQ0NTI1MTc.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3NzQ0NTI1MDgkbzU3NCRnMSR0MTc3NDQ1NzE0NiRqNjAkbDAkaDcxMjA5MDk0Ng..). -------------------- ###### SPONSORED ▶︎ FREE AI PROMPTS #### **Steal 50 AI Prompts Built For Burnt Out Social Teams **🙏 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f5f4bd7-318d-4d6b-baf7-8399c60f039a/image.png?t=1774453910) Follow image link: (https://hubs.ly/Q047gRPf0) Caption: - Are your AI prompts producing generic, soulless slop? Here's the fix... You know the feeling. You ask AI for content ideas or copy suggestions… Then ChatGPT gives you five vague bullet points and a couple of paragraphs that could apply to literally any brand on the planet! So you end up rewriting half of it. Or spend hours in AI prompt fixing hell. Brilliant. 🙄 But AI isn't the bottleneck. Your prompts are. **Sked Ideas** put together a **[FREE Google Doc with 50 AI Prompts](https://hubs.ly/Q047gRPf0)** built for _specifically_ for social media teams. **Inside the Google Doc, you'll find:** * 📖 **10 Brand Story Prompts** — make your content actually sound human (not AI junk) * 🧠 **10 Authority Prompts** — turn your posts into “save this” expert content for LinkedIn * 💬 **10 Engagement Prompts** — ideas designed to spark replies (not just passive likes) * 💰 **10 Conversion Prompts** — content that nudges people to click, sign up, or buy * 🎬 **10 Video Hook Prompts** — so you stop losing viewers in the first 2 seconds (Reels, TikTok, Shorts) - No ChatGPT junk. No endless prompt fixing. Just better ideas. Honestly… this doc would’ve saved me _hours_ last week! ↪︎[ ](https://hubs.ly/Q047gRPf0)**[Grab the FREE Google Doc](https://hubs.ly/Q047gRPf0)** now… Reuse the prompts every day. 🔓 Unlock 50 FREE AI Prompts (https://hubs.ly/Q047gRPf0) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Jury in Los Angeles finds Meta, YouTube negligent in social media addiction trial: (https://www.cnbc.com/2026/03/25/meta-youtube-los-angeles-california-verdict.html) 2. **Meta ordered to pay $375 million** after losing child safety lawsuit in New Mexico [[DAMAGING](https://www.theguardian.com/technology/2026/mar/24/meta-new-mexico-jury)] 3. **Elon Musk’s ‘stupid tweets’ **caused Twitter investors’ losses, jury finds [[SWINDLING](https://techcrunch.com/2026/03/20/elon-musk-misled-twitter-investors-while-trying-to-get-out-of-acquisition-jury-says/)] 4. **OpenAI kills Sora AI video app** and scraps Disney brand partnership [[EXITING](https://www.theverge.com/ai-artificial-intelligence/899850/openai-sora-ai-chatgpt)] 5. **Hundreds of UK teens to be banned** from using social media as the government tests a full teen ban [[EXPERIMENTING](https://www.theguardian.com/uk-news/2026/mar/25/hundreds-of-uk-teenagers-to-trial-six-week-social-media-curbs-for-major-study)] -------------------- ###### SPONSORED ▶︎ VIRAL NEWSLETTER #### **Make your inbox a little less professional **🤪 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/58f0669f-e433-4771-bf7e-03b16eb85898/image.png?t=1774453546) Follow image link: (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=m@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com&_gl=1*1x1zucq*_gcl_au*MTU2MDY2MDk3NS4xNzY5NjExMjM3LjIwOTc3MTI3Mi4xNzc0NDUyNTE3LjE3NzQ0NTI1MTc.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3NzQ0NTI1MDgkbzU3NCRnMSR0MTc3NDQ1MjUxNyRqNTEkbDAkaDcxMjA5MDk0Ng..) Caption: - Garbage Day is the 🏆 [award-winning newsletter](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=m@email.gomodulr.com&_gl=1*w96ha8*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com) from tech reporter Ryan Broderick. Three times a week (give or take), Garbage Day stuffs as much internet junk as possible into one email. So you don't have to go find it yourself. Memes, weird viral videos, internet drama, whatever the heck is happening with AI — it's all there. Make your inbox a little less professional and remember what it was like to have fun online again! ↪︎ **[Check out Garbage Day](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=m@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com)**… It’s one of my top 5 newsletters 🗑️ Get Garbage Day (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=m@email.gomodulr.com&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&utm_medium=referral&utm_source=geekout.mattnavarra.com&_gl=1*1x1zucq*_gcl_au*MTU2MDY2MDk3NS4xNzY5NjExMjM3LjIwOTc3MTI3Mi4xNzc0NDUyNTE3LjE3NzQ0NTI1MTc.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3NzQ0NTI1MDgkbzU3NCRnMSR0MTc3NDQ1MjUxNyRqNTEkbDAkaDcxMjA5MDk0Ng..) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **How many ads is too many? TikTok and Snapchat might soon find out** TikTok ads are about to get a tad more disruptive: (https://techcrunch.com/2026/03/24/tiktok-ads-are-about-to-get-a-tad-more-disruptive/) Two pieces of news this week caught my eye, as they illustrate just how hungry social platforms are getting for new ways to grow their revenues. **TikTok** is rolling out aggressive new ad formats to dominate user attention, such as logo takeovers and ads timed to display at key moments in a video. The **logo takeover **option will allow brands to have their logo alongside TikTok’s own when the app is opened. Think of it a bit like things like the ‘Friends is sponsored by Jet2’ sponsorship stings at the start of TV shows. As TechCrunch explains, there’s also a **‘Prime Time’** ad option, where _“three sequential ads from one advertiser will be shown to the same user within a designated 15-minute time window. TikTok says brands can use this format to tell a continuous story during high-activity periods.”_ There are more that I won’t get into the weeds of here, but they certainly dance on the line between giving advertisers better results and making the user experience more annoying. Also this week, **Snapchat** unveiled ‘[Total Snap Takeovers](https://forbusiness.snapchat.com/blog/snapchat-full-funnel-advantage)’ for brands to own every key app surface, making them impossible to avoid. As Snap puts it: _“Total Snap Takeovers allow advertisers to show up as the first ad spot in each tab for wide reach, high impressions, and increased brand lift.”_ For most social media platforms, advertisers are their main customer, so it makes sense to better serve their needs and give them better results. But with these new features, both TikTok and Snapchat are moving ever closer towards having so many ads that users feel like throwing their phones across the room. YouTube already has far too many ads, to the point where it sometimes feels rage inducing. Sure, you can pay to remove the ads, but I’m worried as platforms push for ever greater growth, users will tolerate more and more ads, with platforms adding ever more as a response, until we all reach a tipping point, get bored, and switch off. How about instead of growing forever, platforms just focus on making a good profit from a great user experience? What? That’s unrealistic…?! Ah well, I can dream…. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dd0c6159-2acd-49a7-934a-e3269b681f00/image.png?t=1774610146) Follow image link: (https://www.businessinsider.com/instagram-facebook-meta-affiliate-marketing-creator-monetization-shopping-ads-ai-2026-3) Caption: Meta adds new affiliate tools for creator monetisation | Credit: Meta * **Facebook **and** Instagram **are letting influencers [earn a commission from products](https://www.businessinsider.com/instagram-facebook-meta-affiliate-marketing-creator-monetization-shopping-ads-ai-2026-3) again with more affiliate tools * **Meta **is [slashing several hundred jobs](https://www.businessinsider.com/meta-layoffs-job-cuts-ai-reality-labs-recruitment-2026-3) across its Reality Labs, recruiting, and sales teams * **Meta** is getting ready to launch two [new Ray-Ban AI glasses products](https://www.theverge.com/column/901314/meta-new-ray-ban-ai-glasses), official US filings have revealed * **Meta** launched new retail tools are designed to [drive in-app shopping](https://www.socialmediatoday.com/news/meta-adds-more-tools-to-help-businesses-drive-in-app-sales/815629/) on Facebook and Instagram * **Meta**’s Oversight Board says expanding Community Notes outside of the US poses [“significant” risks](https://www.engadget.com/social-media/oversight-board-tells-meta-expanding-community-notes-outside-of-us-poses-significant-risks-100000213.html) * **Meta**’s AI smart glasses have [hit a roadblock](https://www.bloomberg.com/news/articles/2026-03-25/meta-s-new-display-glasses-withheld-from-eu-over-battery-rules-supply-shortages) ahead of launch in the EU, as the lack of user-replaceable batteries and supply shortages hold it back * **Meta Business Suite** is introducing a [new, more powerful message filter](https://www.threads.com/@theahmedghanem/post/DWTpl95jHQg?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) with additional options for community managers and admins on desktop * **Meta Business Suite** app now supports [inviting collaborators](https://www.threads.com/@theahmedghanem/post/DWWM44YjKUH?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for Instagram Reels * **Meta Business Suite** now supports [photo stickers](https://www.threads.com/@theahmedghanem/post/DWWK0Z1DJla?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in the Story builder * **Facebook** has been spotted [labelling ads](https://www.threads.com/@theahmedghanem/post/DWYje8VDP27) run by China state-controlled media outside the US **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/95777b99-092c-4898-b3f8-239f8305db0d/image.png?t=1774610398) Follow image link: (https://www.threads.com/@mattnavarra/post/DWO6wHRCpGZ?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: Instagram finally lets you reorder carousels after publishing | Credit: Meta * **Instagram** _finally_ lets you [reorder carousels](https://www.threads.com/@mattnavarra/post/DWO6wHRCpGZ?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) after publishing …and **Instagram** may add a [cover image feature](https://www.threads.com/@oncescuradu/post/DWJdJs7DLL7?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for carousel posts, Adam Mosseri says * **Instagram** is expanding Reels ads into [trending categories](https://variety.com/2026/digital/news/instagram-reels-trending-ads-tv-movies-cultural-moments-nfl-1236698010/) like TV, movies, travel, finance * **Instagram’s Edits **[latest app update](https://www.instagram.com/p/DWW2Y76kaFh/?hl=en-gb&img_index=1) added precise video transform tools (position/scale/rotate), advanced templates, and improved search for adding links to Reels and profiles … **Edits** is also testing a [Templates filter](https://www.threads.com/@oncescuradu/post/DWTqSoLjPqW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in the Ideas tab * **Instagram **added new [‘two-admin approval’ controls ](https://www.threads.com/@jonahmanzano/post/DWKRvvnEzqd?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg)for accounts with three or admins, to prevent one admin going rogue * **Instagram** is working on the ability to [automatically download](https://www.threads.com/@alex193a/post/DWUPwe5Dfne?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) Reels for offline viewing * **Instagram** Stories now offer a [‘spin’ effect](https://www.threads.com/@jonahmanzano/post/DWTLxMIieIa?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) for footage shot with Meta’s smart glasses * **Instagram** is testing a [refreshed UI](https://www.threads.com/@theahmedghanem/post/DWTfI7RDNBT?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for tagging in post creation * **Instagram** added four [hidden features for BTS fans](https://www.threads.com/@theahmedghanem/post/DWHWlL5DM27?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw). Finding them unlocks a message from the band **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6bc53e9-9340-4fd7-96f7-0641decb256a/image.png?t=1774611254) Follow image link: (https://www.threads.com/@mattnavarra/post/DWHWurVChEI?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: Threads recent views count | Credit: @haiimjose * **Threads** will now let you display [how many views](https://www.threads.com/@mattnavarra/post/DWHWurVChEI?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) your posts got on your profile * **Threads**’ Marketing API now has [expanded advertiser tools](https://www.socialmediatoday.com/news/meta-updates-its-threads-marketing-api/815757/) and integrations in third party platforms like Hootsuite and Sprout Social * **Threads** now lets you [swipe to choose](https://www.threads.com/@jonahmanzano/post/DWH5t6Ok1_l?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) topics or communities when composing a post * **Threads** is testing a [new animation](https://www.threads.com/@oncescuradu/post/DWTphgLDELY?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for the ‘Like’ button * **Threads** is testing a new [Shared Content section](https://www.threads.com/@theahmedghanem/post/DWPN8qHDqPG?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) in messages, letting you review what you’ve shared with a contact * **Threads** is testing a custom feed that [returns you](https://www.threads.com/@theahmedghanem/post/DWWI-M1jPMm?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to the posts you last viewed when reopening the app * **Threads** is testing a text selection option that lets you copy [specific parts of a post caption](https://www.threads.com/@theahmedghanem/post/DWPOgOyDk92?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) * **Threads** has launched an in-app [BTS Arirang experience](https://www.threads.com/@theahmedghanem/post/DWHZQeFDMUm?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) through the BTS community * **Threads** added an animation to [encourage users](https://www.threads.com/@theahmedghanem/post/DWO22JiDJlF?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to add interests to their profiles **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9145a1a2-eb55-4e0b-a4c5-3d2cd16256f7/image.png?t=1774611642) Follow image link: (https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/) Caption: WhatsApp feature update adds multi-account switching and more | Credit: Meta * **WhatsApp** dropped a [collection of new features](https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/), including the ability to run two WhatsApp accounts on one phone, improved storage management, and more * **WhatsApp** is working on a [disappearing messages](https://wabetainfo.com/whatsapp-will-let-messages-disappear-after-being-read-on-android/) feature * **WhatsApp** is working on a feature that lets you create [custom audiences for status updates](https://wabetainfo.com/whatsapp-is-working-on-custom-audiences-for-status-updates-on-android-beta/) * **WhatsApp** is working on a premium feature that [unifies chat settings](https://www.threads.com/@wabetainfo/post/DWSjVZNiGGu?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) within a list * **WhatsApp** working on [Liquid Glass overhaul](https://9to5mac.com/2026/03/24/whatsapp-working-on-liquid-glass-overhaul-for-its-voice-message-player/) for its voice message player **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/878fbb6d-9cbe-4460-a956-f0e8ffd35676/image.png?t=1774611958) Follow image link: (https://www.engadget.com/social-media/x-moves-the-ashes-of-tweetdeck-behind-its-40-premium-subscription-210601250.html) Caption: X locks X Pro (TweetDeck) behind $40 Premium+ paywall | Credit: X * **X **has locked TweetDeck, now known as X Pro, [behind its $40 Premium+ paywall](https://www.engadget.com/social-media/x-moves-the-ashes-of-tweetdeck-behind-its-40-premium-subscription-210601250.html) without warning. It was previously part of the $8 per month plan (thanks Elon 🙄) …But **X**’s head of product says something [more powerful than X Pro](https://www.threads.com/@oncescuradu/post/DWYm4ctjL1v) is coming soon * **X** said it would limit creator revenue for foreign influencers trying to fake US accounts, but Elon Musk [blocked the plan](https://www.theverge.com/tech/900535/x-creator-payouts-american-politics-elon-musk) hours after the announcement * **X** [lost its lawsuit](https://www.bloomberg.com/news/articles/2026-03-26/musk-s-x-loses-suit-accusing-advertisers-of-boycotting-platform) accusing advertisers of organising a platform boycott * **X** is offering advertisers up to [$200K in incentives](https://www.adweek.com/media/x-dangles-incentives-for-advertisers-to-return/) to return to the platform, a leaked deck revealed * **X**’s Money card has [appeared in pictures](https://x.com/edenchan/status/2036941882220269706) shared by internal testers * **xAI** has been [sued](https://www.theguardian.com/technology/2026/mar/24/elon-musk-grok-ai-lawsuit-baltimore) by the city of Baltimore over the Grok sexual deepfakes scandal * **X** Chat’s beta app is testing support for setting [nicknames](https://www.threads.com/@theahmedghanem/post/DWWMfJqjMuY?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) for your contacts * **X** no longer [crops](https://www.threads.com/@theahmedghanem/post/DWSB_LVDuaf?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) single-image posts on iOS, preserving their original aspect ratio * **X **is testing a new [main chat UI](https://www.threads.com/@oncescuradu/post/DWO5YigjCPK?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) design with a meteor shower as an animation * **X** has added an [undo/redo](https://www.threads.com/@jonahmanzano/post/DWQ7DZjidxB?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) functionality when drafting a new post **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b8bbb6b2-113b-4ce8-81ff-377d8ebedb97/image.png?t=1774612701) Follow image link: (https://blog.google/products/ads-commerce/were-launching-the-top-sports-podcasts-on-youtube-for-brands-to-align-with-sports-fans/) Caption: Credit: YouTube * **YouTube** has been [courting advertisers](https://deadline.com/2026/03/youtube-creators-advertisers-newfronts-1236766909/) amid its efforts to open up more direct routes to creators * **YouTube** is rolling out a [Top Sports Podcasts lineup](https://blog.google/products/ads-commerce/were-launching-the-top-sports-podcasts-on-youtube-for-brands-to-align-with-sports-fans/), letting advertisers align with top shows like New Heights and Rich Eisen Show * **YouTube** has lowered entry requirements for its [shopping affiliate programme](https://www.socialmediatoday.com/news/youtube-expands-shopping-affiliate-program-access/815754/) from 1,000 to 500 subscribers * **YouTube **is now showing a ‘[Continue watching](https://www.threads.com/@oncescuradu/post/DWWbHfCjBDa?xmt=AQF0-zCAzbzxdN7_kkYsaPntCM0chAOKtKEL6G9PhcZFxQ)’ button for videos shown in the Google Discover feed * **YouTube** has been spotted [moving](https://www.threads.com/@oncescuradu/post/DWYmhy2DA5b) the Account Switcher button to the top-left side of the app **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1057abb0-bd7a-4957-b29b-376f50d4ddec/image.png?t=1774612466) Follow image link: (https://www.businessinsider.com/tiktok-testing-mini-drama-feed-ai-2026-3) Caption: TikTok testing new micro drama feed in main app | Credit: TikTok * **TikTok** is testing a new [Short Drama feed](https://www.businessinsider.com/tiktok-testing-mini-drama-feed-ai-2026-3), bringing more mini-series directly into main app… **… TikTok** is also casting actors to [make its own micro dramas](https://www.businessinsider.com/tiktok-casting-actors-short-dramas-microdramas-2026-3) as it jumps headfirst into the surging format * **TikTok** has been spotted testing a new [profile layout](https://www.threads.com/@jonahmanzano/post/DWPayAZE5KW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw), with redesigned buttons and a cleaner layout * **TikTok** is testing a new sticker that enables [private replies to Stories](https://www.threads.com/@theahmedghanem/post/DWPONgojr__?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) * **TikTok **Shop has added [a CRM](https://seller-uk.tiktok.com/university/essay?btm_pre_unit_params=%7B%22outreach_task_id%22:%228756660309271%22,%22outreach_channel_type%22:3,%22outreach_message_category_type%22:3020000,%22outreach_message_mapping_id%22:%223bdf2163-e2df-4214-ad42-058e297ec871%22%7D&course_type=1&from=search&identity=1&knowledge_id=579880745453334&role=1), Instagram sync, and live-streaming tools for sellers * **TikTok **launched “Watch it. Love it. Want it.” [campaign](https://newsroom.tiktok.com/tiktok-for-business-introduces-watch-it-love-it-want-it?lang=en) to highlight how users move from watching to buying * **TikTok** is cracking down on rule-breakers with new [strike-based ban system](https://newsroom.tiktok.com/supporting-creators-with-an-updated-account-enforcement-system?lang=en), and letting creators know why videos aren’t eligible for recommendation * **TikTok** has been [woo-ing big brand advertisers](https://digiday.com/marketing/tiktok-courts-cmos-with-first-ever-collective-as-it-targets-bigger-budgets/) by hosting a lavish CMO Collective event in the US, featuring Michelin star food and special celebrity guests **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/346da094-6284-4ffd-99a2-31b03746671e/image.png?t=1774612850) Follow image link: (https://www.threads.com/@theahmedghanem/post/DWWKHQUjOIP?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) Caption: Snapchat testing '"Snap your Questions to my AI” | Credit: @theahmedgahnem * **Snapchat** is testing a new feature [“Snap Your Questions to My AI”](https://www.threads.com/@theahmedghanem/post/DWWKHQUjOIP?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) feature, which allows Snaps AI to answer questions about your photos * **Snapchat** now less you [add music](https://www.threads.com/@theahmedghanem/post/DWQ09-7DIE4?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) to Snaps by importing audio from your camera roll or recording it directly * **Snapchat** has expanded the [Creator Subscriptions](https://www.threads.com/@oncescuradu/post/DWPR7_wjJQR?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw) programme to the EU **…meanwhile, **the EU launched a major probe into **Snapchat** over its [“weak” child safety features](https://www.politico.eu/article/eu-probes-snapchat-for-failing-to-protect-kids-from-grooming-illegal-goods/) * **LinkedIn** is targeting marketers with new ad campaign [mocking vanity metrics culture](https://www.socialmediatoday.com/news/linkedins-latest-promotional-campaign-targets-marketing-professionals/815491/) * **Reddit** is betting big on shopping with new [shoppable ads](https://www.socialmediatoday.com/news/reddit-introduces-additional-marketing-tools-designed-for-retailers/815625/) and a Shopify tie-in * **Reddit** is considering [biometric identity verification](https://www.engadget.com/social-media/reddit-is-weighing-identity-verification-methods-to-combat-its-bot-problem-195814671.html?src=rss) like FaceID to combat its bot problem * **Pinterest **has launched ‘[Promote a Pin](https://techcrunch.com/2026/03/24/pinterest-launches-a-new-feature-to-promote-a-pin/)’ to quickly turn any post into an ad * **Pinterest** has launched a TV show that transforms boards into [real-life makeovers](https://newsroom.pinterest.com/en-gb/news/bring-my-pinterest-to-life/) * **Mastodon **has [revamped profiles](https://techcrunch.com/2026/03/26/mastodon-is-making-its-decentralized-social-network-easier-to-use-with-its-latest-revamp/) to win over mainstream social media users -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- Meta turns to AI to make shopping easier on Instagram and Facebook : (https://techcrunch.com/2026/03/25/meta-turns-to-ai-to-make-shopping-easier-on-instagram-and-facebook/) __________ ##### Also spotted this week… * **Meta** launched a [suite of AI power tools](https://www.facebook.com/business/news/from-commerce-to-culture-at-newfronts) for advertisers and creators * **Meta** launched Meta Small Business to boost [AI tools for entrepreneurs](https://www.axios.com/2026/03/25/exclusive-zuckerberg-launches-meta-small-business) * **Meta** [hired](https://finance.yahoo.com/sectors/technology/articles/meta-hires-former-google-stripe-180500636.html) the team behind Dreamer AI to boost its personalised AI agent capabilities * **Instagram** has added new AI [photo-to-video transitions](https://www.socialmediatoday.com/news/instagram-adds-ai-transition-option-for-still-image-based-stories/815382/) for Stories * **Instagram Edits** now lets you create custom fonts with a new, AI-powered [‘AI style’ feature](https://www.threads.com/@oncescuradu/post/DWYmKzjDHf0) * **WhatsApp** has introduced AI-powered [writing help](https://about.fb.com/news/2026/03/whatsapp-new-features-simplify-storage-switch-accounts/) for replies, and AI photo touch-ups to stylise images, change backgrounds, or remove objects * **YouTube** launched Gemini-Powered [Creator Partnerships](https://www.adweek.com/convergent-tv/youtube-launches-gemini-powered-creator-partnerships-with-ai-matching/) with AI matching for brands * **X** is set to roll out “[the full power of Grok](https://www.threads.com/@theahmedghanem/post/DWWIO86DHzE?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)” into its algorithm next week, product boss Nikita Bier says * **xAI’**s Grok app is introducing [SuperGrok Lite](https://www.threads.com/@theahmedghanem/post/DWUYrBSjlil?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw), a $10-per-month plan with small creation limits * **xAI’**s Grok Grok AI now lets you [create custom agents ](https://www.threads.com/@theahmedghanem/post/DWYlNufjETG) * **Elon Musk says xAI** is ‘[doubling down’ on AI videos](https://www.bloomberg.com/news/articles/2026-03-25/musk-s-xai-doubling-down-on-ai-videos-after-openai-nixes-sora) after OpenAI said it was killing Sora * **TikTok** now lets you lets you generate [AR effects](https://www.threads.com/@jonahmanzano/post/DWDwgcMiZeE?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) from text prompts and presets * **ByteDance has rolled out** [Dreamina Seedance 2.0 into CapCut](https://techcrunch.com/2026/03/26/bytedances-new-ai-video-generation-model-dreamina-seedance-2-0-comes-to-capcut/) for AI video creation * **Snapchat**’s new ‘AI Clips’ Lens format [turns photos into five-second videos](https://techcrunch.com/2026/03/24/snapchats-new-ai-clips-lens-format-turns-photos-into-five-second-videos/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Are **Meta’s** two big losses in court this week a ‘Big Tobacco’ moment for social media? They will certainly embolden legal teams around the world considering similar action. Here’s a round-up of all the courtroom action this week, including the latest **Elon Musk** lawsuit updates… Meta Is in Risky Legal Territory After Back-to-Back Court Losses: (https://www.wsj.com/tech/do-back-to-back-courtroom-losses-herald-metas-big-tobacco-moment-57e6f227) * **Elon Musk’s lawyers are trying** to bar Delaware judge over LinkedIn ‘like’. Judge Kathaleen McCormick's LinkedIn account [“liked” a post celebrating Musk’s $2bn court loss](https://techcrunch.com/2026/03/26/mastodon-is-making-its-decentralized-social-network-easier-to-use-with-its-latest-revamp/), but she says she might have clicked it accidentally and denies bias. - * **Elon Musk’s court loss last week** has been questioned by his legal team after it emerged the jury made a [‘420’ (weed) joke](https://www.bloomberg.com/news/articles/2026-03-26/musk-rips-twitter-verdict-claims-jury-s-4-20-joke-mocked-him) in their documentation. Elon is known to enjoy a 420 joke himself, so his lawyers reckon the jury was mocking him, and thus it wasn’t a fair trial. 🤔 - * **Meta shares tumbled 6%** after the back-to-back US verdicts find it liable for harm to young users. [Investors worry](https://www.reuters.com/sustainability/meta-shares-slip-after-us-jury-verdicts-raise-concerns-new-legal-exposure-2026-03-26/) about the company’s legal exposure - * **New Mexico’s Attorney General **has vowed a [legal and political crackdown](https://www.politico.com/newsletters/digital-future-daily/2026/03/26/new-mexicos-ag-on-next-steps-after-beating-meta-00846463) on social media following the state’s win against Meta this week. - * **UK Prime Minister Sir Keir Starmer** has [pledged action](https://www.theguardian.com/technology/2026/mar/26/social-media-addictive-features-protect-children-keir-starmer-us-court-ruling) on “addictive features” in social media apps in the wake of the landmark US case -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/421d4263-1624-4865-a11d-b93d69565b56/Ranegl_270326.jpg?t=1774609181) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-choosing-the-audio-activity-7442948497391210496-kowl?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/02af127b-081a-4ce5-97dc-68d897c8fdd8/Goodbye_Sora.jpg?t=1774609244) Follow image link: (https://www.instagram.com/p/DWTwAKaAGLr/?img_index=5) Caption: __________ Instagram: (https://www.instagram.com/p/DWFCt5giE0v/?img_index=1) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- **A new slop trend **has flooded **TikTok** with absurd AI fruit soap operas featuring scandal, affairs, and chaos. …And users recreating the slop themselves! What’s With All the A.I. Videos of Cheating Fruit?: (https://www.nytimes.com/2026/03/24/style/ai-cheating-fruit-slop-videos-tiktok.html) __________ **More viral news this week:** * **Influencers are pushing trendy health tests**—but experts [warn of hidden harms](https://www.theguardian.com/australia-news/2026/mar/24/influencers-health-tests-medical-treatment-social-media-risks-explained) * **Thousands have swooned over this MAGA dream girl.** [But she’s made with AI](https://www.washingtonpost.com/technology/2026/03/20/jessica-foster-maga-dream-girl-ai-fake/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- **Top sports clubs** like **Arsenal** and **LA Chargers** are expanding their social media operations to compete for sponsorship revenue. _“Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.”_ Amid competition for sponsors, top sports clubs are investing in social media operations: (https://digiday.com/marketing/amid-competition-for-sponsors-top-sports-clubs-are-investing-in-social-media-operations/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"People don’t like wearing things on their faces and don’t trust those who do.”“ — – **Neal Stephenson, the man who coined the term ‘metaverse’**, is no fan of Meta’s [“creepy” smart glasses](https://www.theverge.com/tech/899797/metaverse-neal-stephenson-headsets-goggles-glasses-creepy-no-business-case) __________ **Also quoted this week:** _“Now is the time to apply the same creativity and innovation that built the social media ecosystem to the vital task of protecting kids online. And if we can’t do this effectively, we lose any credibility to oppose a ban.”_ **- Pinterest CEO Billy Ready **says governments should [ban social media for kids under 16](https://time.com/article/2026/03/19/pinterest-ceo-governments-should-ban-social-media-for-kids-under-16/) __________ _“Over the past year, we faced the noise and we’ve done the hard work… And what’s standing here today, I am genuinely proud to say, is the strongest, most secure, most creative platform we have ever built.”_ **- TikTok US CEO Adam Presser** tries to [reassure advertisers](https://deadline.com/2026/03/tiktok-advertisers-newfronts-joint-venture-1236764742/) the platform is the right place to spend their dollars __________ _“Social media is inherently unhealthy for kids”_ **- Emily Jeffcott**, one of the lawyers for the plaintiff in the big social media addiction trial [marks her win](https://www.rollingstone.com/culture/culture-features/social-media-addiction-lawyer-interview-win-1235537800/). -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **UK retailer Argos** has sparked a backlash over selling a £15 “influencer kit” for toddlers. The toy includes tripod, camera, phone, microphone for role-play. But critics warn it pushes kids into “very adult, performative” online culture Campaigners ask “What are we teaching children to value?” Argos faces backlash over ‘influencer kit’ for toddlers: (https://www.theguardian.com/society/2026/mar/24/argos-faces-backlash-over-toddlers-influencer-kit) __________ **More WTF this week:** * **Watching TikTok or YouTube** while driving is [replacing texting](https://www.theguardian.com/technology/2026/mar/23/distracted-driving-smartphones-tiktok) as the top in-car distraction 😳 * **Elon Musk is pushing the idea **of [using Grok for tax return filings](https://www.thestreet.com/personal-finance/elon-musk-wants-you-to-file-taxes-with-grok), citing a $1,400 refund example. Tests showed AI chatbots miscalculated by over $2,000 on average * **Ex-Disney CEO Bob Iger** allegedly operated a private Instagram and Threads account [under the alias “Max Stryker”](https://www.thedailybeast.com/billionaire-exec-busted-running-secret-instagram-account/) * **Mark Zuckerberg is building a personal AI agent** to [act like a “chief of staff”](https://www.wsj.com/tech/ai/mark-zuckerberg-is-building-an-ai-agent-to-help-him-be-ceo-eddab2d5) * **AI videos of sexualised black women **have been [removed from TikTok after a BBC investigation](https://www.bbc.co.uk/news/articles/c070e283k8vo) * **AI influencer awards season** [is upon us](https://www.theverge.com/ai-artificial-intelligence/898781/ai-personality-of-the-year-influencer-contest) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- **LinkedIn** is [killing spontaneous live streaming](https://www.threads.com/@yassermasood/post/DWXRPFsge9w?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) with new scheduling rules. From 22 June, every live event must be scheduled in advance. The instant “go live” option is being removed, but you will still be able to quickly schedule a live stream for minutes later. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9626c82a-de69-40a7-bb92-d7f64e0fb729/656622293_17955991848111476_8335114800701408695_n.jpg?t=1774605945) Follow image link: (https://www.threads.com/@yassermasood/post/DWXRPFsge9w?xmt=AQF0rMsKcwqbL1CYaLeaG-nsF9BHLdxO7mKZq8hEMBiYGg) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Tumblr finds itself **in Geekout’s FAIL section two weeks in a row… This week, the platform scrambled to reverse mass user bans, after an automated moderation error caused users to panic… An automated moderation error left Tumblr users panicked: (https://www.theverge.com/tech/898402/tumblr-automated-account-bans-march-2026) __________ **Also:** * **YouTube users have been reporting** [missing like counts](https://www.androidpolice.com/youtube-like-counts-missing-test-bug-mobile/), raising confusion across the app and the web * **The YouTube Android app's Cast button** [vanished for some users](https://www.androidpolice.com/youtube-app-android-cast-button-missing-report/), a frustrating glitch -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012382) Caption: -------------------- **A new study has linked social media misinformation** to a rise in self-diagnosing ADHD and autism Researchers found over half of **ADHD** content on **TikTok** was inaccurate. Experts warn this can mislabel normal behaviour and delay a proper diagnosis False social media posts fuel self-diagnosis, says study: (https://www.bbc.co.uk/news/articles/cvg347487dlo) __________ **Also:** * **Children spending 3+ hours daily** on social media show [higher anxiety and depression as teens](https://www.theguardian.com/media/2026/mar/22/study-children-social-media-anxiety-depression) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00bf9f39-c8d3-49b3-bf56-98bc18287430/Mozilla_2024_logo.svg.png?t=1774610376) Caption: **Mozilla** needs a [Social Media & Content Strategist (Open-Source AI)](https://www.samssocialmediaclub.com/job/social-media-content-strategist-open-source-ai/) _[Remote, worldwide]_ __________ **More social media jobs:** * **Women’s Aid Foundation England** is hiring a [Social Media Officer](https://www.samssocialmediaclub.com/job/social-media-officer-3/) _[Remote, UK]_ * **Bobbie** is looking for a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-14/) _[Remote, USA]_ * **The Young Vic Theatre** is recruiting a [Social Media and Digital Content Manager](http://Social Media and Digital Content Manager)_ [London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- **Want more Instagram Reels views?** Start talking—and show your face early. Based on analysis of 10,110 Facebook Reels published by 704 brand Pages, **Emplifi** found: * **Reels featuring human speech in the first 3 seconds** boosted 10s retention by ~25% and drove +5.6% higher engagement vs music-only clips. * **Reels featuring a face early in the video**, saw retention jump another ~10%. * **Reel with short, seamless loops (under 7s) **saw +18.7% more replays and +16.1% higher engagement. * **And format still matters:** vertical video delivers ~21% more reach. Human speech and presence help drive Reels engagement: (https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/) __________ **More pro tips:** * **10 Reddit comment frameworks** that [drive engagement without sounding like ads](https://searchengineland.com/reddit-comment-frameworks-471044) * **TikTok ad creative has a shorter shelf life.** [Here’s how to keep up](https://searchengineland.com/tiktok-ad-creative-short-shelf-life-472363) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**2 TRILLION**“ — – **The number of snaps sent** [by Snapchat users in 2025](https://www.threads.com/@mattnavarra/post/DWRlCw5CkKO?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) **More stats:** * **GROW SOCIAL: **[68% of small businesses](https://www.emarketer.com/content/small-businesses-see-social-media-their-clearest-path-growth-2026) say social drives most value for growth in 2026 * **GRIM: **The Internet Watch Foundation reports a [260x surge](https://www.threads.com/@mattnavarra/post/DWQ5DWSCvCt?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) in AI-generated child abuse videos, with over 3,000 verified AI clips vs 13 in 2024 * **FEED FIX: **Social media has become British MPs’ top news source,, with usage jumping to [83%](https://www.threads.com/@mattnavarra/post/DWTrMd9Cr3z?xmt=AQF0z-xoK6kqAQO1lOQLYA_eH16dAdlc_PF8WCavILI4PA) — up from 61% at the start of 2025 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Why the metaverse** might just be another [failed tech initiative](https://www.threads.com/@mattnavarra/post/DWOfMYQCg0V?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) like NFTs and Google Glass… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cefd378-752d-4b48-9170-314051e339cb/chart_270326.jpg?t=1774611304) Follow image link: (https://www.threads.com/@mattnavarra/post/DWOfMYQCg0V?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- MPs accuse social media firms of spreading Iran misinformation: (https://www.theguardian.com/media/2026/mar/24/mps-social-media-firms-iran-misinformation-tiktok-meta) __________ ##### Also in the news this week… * **Meta is targeting **a $9 trillion valuation with a new executive incentive programme, aiming to get to the valuation in the next five years. [[Wall Street Journal $$$](https://www.wsj.com/tech/meta-targets-9-trillion-valuation-with-new-executive-incentive-program-64460862?mod=rss_Technology)] * **Meta’s acquisition of Manus** is being probed in China as its founders are barred from leaving the country. [[Financial Times $$$](https://www.ft.com/content/d9123d9d-c807-41d6-8a17-80ff1111834a?syn-25a6b1a6=1)] * **Meta CTO Andrew Bosworth** will lead a drive to get employees using AI routinely across the company. [[Wall Street Journal $$$](https://www.wsj.com/tech/ai/meta-names-new-leader-of-companys-efforts-to-become-ai-native-8d7fe912)] * **Meta’s Reality Labs division** is now organised into "pods" made up of "AI builders" and "AI pod leads”. [[Business Insider $$$](https://www.businessinsider.com/metas-reality-labs-shifts-to-ai-native-pods-efficiency-2026-3)] * **Meta's lawyers shut down** the primary source of pirated Quest games. [[Upload VR](https://www.uploadvr.com/meta-shut-down-vrpirates-pirated-quest-games/)] * **The UK government faces** pressure after the House of Lords again voted for an under-16 social media ban. [[The Guardian](https://www.theguardian.com/politics/live/2026/mar/26/keir-starmer-ukraine-iran-social-media-ban-councils-pensions-latest-news-updates)] * **TikTok Shop is to split** the cost of returns shipping with sellers from 8 April. Better performing shops get a more generous split. [[@MattNavarra](https://www.threads.com/@mattnavarra/post/DWOhgqniluL?xmt=AQF0IMp8gFHg15NPwpSGicvV4u7Bjv4VdfPnUUR3YQ6clA)] * **TikTok and X **say they are “neutral” on potential UK teen social media ban. [[Politico](https://www.politico.eu/article/tiktok-x-say-theyre-neutral-on-a-social-media-ban-for-teens-uk/)] * **Russia is throttling Telegram**, pushing users toward state-backed app MAX. [[NBC News](https://www.nbcnews.com/world/russia/russia-killing-telegram-popular-messaging-app-fears-pushback-rcna263904)] * **A Dutch court banned **X’s Grok from generating fake nudes and child abuse content. X faces findes of up to €10 million if it fails to comply [[Politico](https://www.politico.eu/article/netherlands-grok-x-ban-generative-pictures-penalties/)] * **A new California bill** aims to crack down on parents cashing in on kids’ private lives online. [[Los Angeles Times](https://www.latimes.com/california/story/2026-03-26/california-could-require-parent-bloggers-to-delete-content-of-minors)] * **Donald Trump named **Meta’s Mark Zuckerberg, Oracle’s Larry Ellison and NVIDIA’s Jensen Huang to a new AI policy panel. [[Wall Street Journal $$$](https://www.wsj.com/politics/policy/trump-to-name-mark-zuckerberg-larry-ellison-and-jensen-huang-to-tech-panel-ded1ec6f)] * **YouTube downplayed **its Netflix rivalry, stressing its creator-first business model. [[Variety](https://variety.com/2026/digital/global/youtube-netflix-platforms-reach-100-billion-creators-economy-1236698769/)] * **EU lawmakers backed **plans to ban “nudify” AI apps, but some new AI regulations have been elayed. [[The Verge](https://www.theverge.com/ai-artificial-intelligence/901315/eu-ai-act-delays-ban-nudify-apps)] * **UK regulator Ofcom** has welcomed Apple adding age verification in iOS 26.4 for certain apps. [[Financial Times $$$](https://www.ft.com/content/c36dc645-8cd4-4e69-a9ce-3a0ac4071264?syn-25a6b1a6=1)] * **Meta and Google urged** the EU to extend laws blocking child abuse content. [[Social Media Today](https://www.socialmediatoday.com/news/social-platforms-call-on-eu-regulators-to-ensure-the-continuity-of-child-pr/815378/)] * **Hugo Barra is rejoining Meta** after departing five years ago, marking Meta's shift in focus from VR to AI. [[CNBC](https://www.cnbc.com/2026/03/25/hugo-barras-return-to-meta-5-years-after-exit-underscores-ai-urgency.html)] * **Europe’s human rights chief** warned banning kids from social media could go too far. [[Politico](https://www.politico.eu/article/michael-oflaherty-human-rights-council-of-europe-children-social-media-ban/)] * **Meta unfairly targeted **older workers during layoffs last year, a new lawsuit claims. [[Gizmodo](https://gizmodo.com/meta-unfairly-targeted-older-workers-during-layoffs-last-year-lawsuit-claims-2000737045)] * **Why VPNs could be next** on lawmakers’ ban list. [[The Verge $$$](https://www.theverge.com/column/898122/online-age-verification-vpns)] * **Meta awarded** $150,000 grants to six universities studying sEMG wristband input. [[UploadVR](https://www.uploadvr.com/meta-funds-six-teams-to-explore-the-semg-of-neural-wristbands/)] * **TikTok announced Charlie Puth** as the latest guest on its ‘TikTok In The Mix’ series. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-charlie-puth-as-the-latest-guest-ontiktok-in-the-mix-sponsored-by-t-mobile?lang=en)] __________ **New platform features and tests:** * **Meta is partnering** with Arm to develop AI-optimised data centre CPUs. [[Meta Newsroom](https://about.fb.com/news/2026/03/meta-partners-with-arm-to-develop-new-class-of-data-center-silicon/)] * **Facebook revamped** its Friends section on desktop, with more control over how you manage it. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DWTxM5WjFCE?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Facebook is testing** a new ‘Select text’ tool for use with comments. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWJbHTrDDdQ?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Messenger is testing **a new welcome screen for Meta AI that has both text-based and image prompts. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWT4Q7iDApX?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X added** a new audience setting on desktop: ‘Accounts you follow and who they follow’. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DWUOUYijDCj?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X added** a new ‘Regions’ audience setting. [[@oncescruadu](https://www.threads.com/@oncescuradu/post/DWUN_44DGkW?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **X now offers** a ‘Report EU illegal content’ option. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DWJYMWIjGQ4?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **xAI added** tags to Grok. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DWWDQsmiXLw?xmt=AQF0CA-VJWQerqbIgOglkvfEbZvuuQh5DAhtDkbmdEVEDw)] * **Linktree’s new AI tool **gives creators personalised growth recommendations. [[Linktree blog](http://Linktree’s new AI tool gives creators personalised growth recommendations)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Sora never understood what makes social media work: (https://www.fastcompany.com/91515523/openai-sora-never-understood-social-media) __________ **Also worth a read:** * **Polymarket says it predicts the truth. **[Its social feeds are filled with falsehoods](https://www.nytimes.com/2026/03/20/technology/polymarket-social-feeds-falsehoods.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- **All hail Merlin! **The Instagram pig that is now a Guinness World Record holder. Merlin now officially holds the record for the most Instagram followers for a pig, with 1.1+ million fans. I hope he has a good agent to handle negotiations for any future Gymshark x Merlin drop, or a possible Crocs collab? 💰 A ‘Talking’ Pig With a Love for Pigeons Just Became Instagram Royalty: (https://www.vice.com/en/article/a-talking-pig-with-a-love-for-pigeons-just-became-instagram-royalty/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And that’s this week’s Geekout debriefing, done. ✅ I’m heading off to wrap up the final edits of next week’s special edition of Geekout. Look out for ‘Geekout Interviews…’ x Instagram Edits’ Matt Simari, in your inbox next week. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-court-verdict-sora-app-killed

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abf2a63b-646d-46f6-93f2-90092827f39b/Geekout_200326.jpg?t=1774010066) Caption: -------------------- **⚠️ QUICK TIP ⚠️** If **[Geekout](http://geekout.mattnavarra.com)** helps you stay ahead of social… Forward it to someone on your team who should be reading it too! -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/meta-ai-support-moderation-horizon-worlds-metaverse) -------------------- ## **Hello, geeks!** Good news! Meta has found a way to offer better user support. Bad news! It’s with an AI bot, which probably won’t be able to get you your wrongly suspended account back. Oh, and Zuck is planning to switch from human moderators to AI, too. Lord help us! 🤖 That’s all in the same week that Meta has cut back even further on the metaverse that gave it its name. Details about all of that coming up. Plus the all the latest news, virals, Oscar memes, and new platform features spotted in the wild this week. But first, don’t miss these 👇 ##### **2 cool things…** * 🔥 You don’t need 10 tools to run 1 social campaign. [I found this one](https://www.gohighlevel.com/mattnavarra) that does it all. [ad] - * 💬 This viral ["LinkedIn Speak" translator](https://www.windowscentral.com/software-apps/this-new-translation-tool-turns-your-real-thoughts-into-linkedin-speak-and-its-as-cursed-as-youd-imagine) turns any text into cringe business thought-leadership BS. 💀 __________ **P.S…** Geekout’s exclusive interview with **Instagram Edits’ product boss Matt Simari** is being recorded next week. I will be sending you a **special edition of Geekout** featuring the interview in full… …Including a sneak peek at a **NEW FEATURE** coming soon to Edits! -------------------- ###### SPONSORED ▶︎ TOP MARKETING TOOL #### **You shouldn’t need 10 tools to run 1 social campaign **😭 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3de3ce36-5ed3-410d-8e4e-eee0d26bd4a3/Matt_Navarra_Ad.png?t=1773941976) Follow image link: (https://www.gohighlevel.com/mattnavarra) Caption: Your content's performing. But your tech tools stack is a mess. 😬 You're posting consistently. Engagement looks good. But your leads? They're slipping through the cracks. Follow-ups are manual. Or worse… forgotten entirely. And everything lives across five different tools that don’t talk to each other. Sound familiar? That’s the real problem. [**HighLevel**](https://www.gohighlevel.com/mattnavarra) fixes it 👇 One place for your funnels, CRM, automations, email, and client delivery. Everything actually connected. No more duct-taping six apps together. No more “why didn’t that fire?” moments. **Here’s what changes:** * 📥 Capture leads straight from your content * 🔁 Automate follow-ups before they go cold * 📊 Track every deal (no spreadsheet chaos) * 🧰 Manage clients without juggling logins * 💵 Create predictable, repeatable revenue It’s the system you _thought_ you had… until now. Most businesses wait months before fixing this. **👉 **[**Try it for FREE for 30-day**](https://www.gohighlevel.com/mattnavarra)** — **before more leads slip through 🚀 Launch HighLevel 🚀 (https://www.gohighlevel.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta will move away from human content moderators in favour of more AI: (https://www.engadget.com/social-media/meta-will-move-away-from-human-content-moderators-in-favor-of-more-ai-183000435.html) 2. **Whistleblowers allege Meta and TikTok** weakened safety controls during the race to build more engaging algorithms [[RACING](https://www.bbc.co.uk/news/articles/cqj9kgxqjwjo)] 3. **Instagram will discontinue** end-to-end encryption for DMs [[DITCHING](https://www.androidpolice.com/instagram-is-getting-rid-of-end-to-end-encryption-for-dms/)] 4. **Meta reportedly plans to lay off 20%** of its workforce as AI development costs grow [[DOWNSIZING](https://www.reuters.com/business/world-at-work/meta-planning-sweeping-layoffs-ai-costs-mount-2026-03-14/)] 5. **Meta has been caught failing to stop** illegal financial ads in the UK [[SLACKING](https://www.reuters.com/sustainability/boards-policy-regulation/meta-vowed-stop-illegal-financial-ads-britain-it-failed-1000-times-week-2026-03-18/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **The metaverse dream really is dead** The Long Farewell to Mark Zuckerberg’s Metaverse: (https://www.nytimes.com/2026/03/19/technology/mark-zuckerbergs-metaverse-vr-horizon-worlds.html) We’ve been here before - saying RIP to Mark Zuckerberg’s metaverse dream. But each time, it seems more convincing. This week Meta announced plans to shut down Horizon Worlds, its 3D social world, on VR headsets this June. The platform would still be available on mobile, but the VR version - the clearest articulation of the ‘metaverse’ that the company has - would be gone. Meta swiftly rowed back a little after user outcry. The VR version will still be live but not receive anything but essential updates. Still, to all intents and purposes, Meta will no longer be focused on a ‘metaverse’ in any meaningful way. The news follows recent scaling back and refocusing of Meta’s Reality Labs division, which spearheaded the metaverse’s development. The news spurred blunt headlines this week like: [RIP Metaverse, an $80 Billion Dumpster Fire Nobody Wanted](https://www.404media.co/rip-metaverse-an-80-billion-dumpster-fire-nobody-wanted/). A more charitable view would be that some Silicon Valley bets work out and some don’t, and at least Meta has plenty of in-house AI tech to fall back on. This week’s Geekout has lots of examples of Meta rolling out more and more AI - it’s undoubtedly the company’s future. But Mark Zuckerberg’s metaverse vision stood out as something his counterparts at other big tech companies weren’t doing. Even Apple’s Vision Pro (similarly sidelined of late, it seems) is focused on utility rather than virtual worlds. Zuck would probably say there’s still time for the metaverse to make a comeback when the time is right. And VR is still important for Meta. The company said this week that Quest VR hit [record usage](https://www.roadtovr.com/meta-quest-record-users-2025-100-apps-1-million/) in 2025 as 100 apps passed $1 million in revenue. But for the foreseeable future, the failure of the metaverse dream is a reminder that just because big tech companies tell us something is going to be big doesn’t mean it really will be. It just means they need something to tell the stock market that quarter and they’re willing to spend a LOT of money on it, even if it ends up going nowhere. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/77c2c0e9-cc0e-4f66-a1ed-bc341afa30d7/1643999573_248561268_257616846186202_8218250379155189119_n_story.jpg?t=1774004765) Follow image link: (https://www.lowpass.cc/p/meta-changes-course-on-horizon-worlds-vr-shut-down) Caption: Meta’s Horizon Worlds got a (slight) reprieve on VR this week | Credit: Meta * **Meta** swiftly [reversed plans to shut down](https://www.lowpass.cc/p/meta-changes-course-on-horizon-worlds-vr-shut-down) Horizon Worlds on VR headsets after users and creators revolted. Instead it’s going into long-term ‘maintenance mode’ so Meta can focus on the platform’s mobile version * **Meta** is replacing Sponsored labels with [smaller Ad tags](https://www.socialmediatoday.com/news/meta-is-switching-up-its-ad-transparency-labels-in-stream/814890/) on Instagram posts, and testing the same on Facebook * **Meta** is [updating](https://www.uploadvr.com/meta-ray-ban-display-first-major-os-update-new-app-minigames-features/) its $800 Ray-Ban Display HUD glasses with widgets, a Calendar app, and live captions for phone calls * **Meta** says Quest VR hit [record usage](https://www.roadtovr.com/meta-quest-record-users-2025-100-apps-1-million/) in 2025 as 100 apps passed $1 million in revenue * **Meta** announced its NYC store will become a [permanent flagship](https://www.meta.com/en-gb/blog/meta-lab-new-locations-new-york-city-fifth-avenue-wynn-las-vegas-west-hollywood-new-york-ai-glasses-demos/) * **Meta**’s Horizon Store is adding [better app discovery](https://developers.meta.com/horizon/blog/gdc-2026-highlights-whats-next-meta-horizon-os/), deals sections, and monetisation tools * **Meta** [tightened up](https://www.theverge.com/ai-artificial-intelligence/895213/moltbook-updates-its-rules-about-what-you-and-your-ai-can-do) Moltbook’s user rules after acquiring the social platform for AI bots * **Facebook** has a new [monetisation programme](https://www.engadget.com/social-media/metas-latest-creator-push-comes-with-3000-bonuses-for-posting-on-facebook-160000283.html) to attract popular creators from TikTok and YouTube * **Facebook** has a new option to create a [shorter version of a Reel ](https://www.threads.com/@yassermasood/post/DV9buiTgdTn?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw)that links to the original longer version. * **Facebook** added tools help creators quickly [detect and report impersonators](https://www.socialmediatoday.com/news/meta-adds-more-measures-to-ensure-original-creators-get-credit/814764/) stealing their content * **Facebook **has been spotted more widely rolling out the [‘Collage’ Story type](https://www.threads.com/@theahmedghanem/post/DWG0EqojPPf) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ce969a79-2d76-41b4-a746-a1457acef9d6/IG_pause.jpg?t=1774004927) Follow image link: (https://www.threads.com/@mattnavarra/post/DWCDYJWCqWb?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw) Caption: Instagram now offers a simple way to pause Reels | Credit: Meta * **Instagram** is _finally_ rolling out [tap-to-pause](https://www.threads.com/@mattnavarra/post/DWCDYJWCqWb?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw) on Reels (what took them so long?!) * **Instagram **is rolling out [voice effects](https://www.threads.com/@jonahmanzano/post/DV0wbODif9j?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for DMs to more users * **Instagram** added an in-app [shortcut](https://www.threads.com/@oncescuradu/post/DWEpPK0DAlu?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) to its TV app * **Instagram Edits** has added [new features](https://www.socialmediatoday.com/news/edits-adds-more-effects-and-enhanced-editing-controls/815271/) including five new cinematic effects, camera upgrades, and more * **Instagram** is widely rolling out the ability to [trim a Reel](https://www.threads.com/@oncescuradu/post/DWG2J_eDG1i) before sharing it as a story * **Instagram** has been spotted offering a new [transparent](https://www.threads.com/@oncescuradu/post/DWG1K9bDDzr) navigation bar on Android **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3d3c8fe-835b-4a13-aa6d-c39c9a2d983d/WA_translation.jpg?t=1774005055) Follow image link: (https://wabetainfo.com/whatsapp-beta-is-testing-automatic-message-translations-on-ios/) Caption: WhatsApp message translation | Credit: WABetaInfo * **Threads** now lets you share your posts to [Facebook Stories](https://www.threads.com/@theahmedghanem/post/DWCHISajEzC?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) * **WhatsApp **is working on a feature to [automatically translate messages](https://wabetainfo.com/whatsapp-beta-is-testing-automatic-message-translations-on-ios/) across 21 different languages * **WhatsApp** is testing [guest chats](https://wabetainfo.com/whatsapp-is-rolling-out-guest-chats-on-android-and-ios/), letting users message people without a WhatsApp account * **WhatsApp** is rolling out a [new profile tab](https://9to5mac.com/2026/03/17/whatsapp-update-brings-the-new-profile-tab-to-ios-users/) to iOS users * **WhatsApp **is testing a [Status redesign](https://wabetainfo.com/whatsapp-beta-to-add-status-updates-to-the-top-of-the-chats-tab/) modelled on Instagram’s Stories interface * **WhatsApp** has added the ability to access [Ad Preferences](https://www.threads.com/@theahmedghanem/post/DWCIwocDLRa?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) directly from the Status tab * **WhatsApp** is testing the ability to link a [companion device](https://www.threads.com/@theahmedghanem/post/DWCJNLdjBhv?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) and access WhatsApp using your Facebook account * **WhatsApp** is working on built‑in [noise cancellation](https://www.threads.com/@wabetainfo/post/DWAhxFliOh_?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for voice and video calling * **WhatsApp** is working on the ability to [edit polls](https://www.threads.com/@wabetainfo/post/DWDGkBHCFTE?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) * **WhatsApp **is testing a [new preview](https://www.threads.com/@theahmedghanem/post/DWG03qdjHeu) for shared **Threads** links * **WhatsApp** is testing a new way to [manage media](https://www.threads.com/@theahmedghanem/post/DWCJxX2jIOF?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) on desktop * **WhatsApp** is coming to select [Garmin smartwatches](https://www.techradar.com/health-fitness/smartwatches/more-people-can-keep-their-private-conversations-going-right-from-their-wrist-as-garmin-works-with-meta-to-add-whatsapp-integration-to-select-watches) * **WhatsApp**’s beta app has a [new icon](https://www.threads.com/@wabetainfo/post/DWEyFsVDH1p?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2884c50b-1cc7-43b0-97cc-ae02be82f348/dislike.jpg?t=1774005272) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-adds-comment-downvotes-train-algorithm-tanking/815272/) Caption: X teased a design for a ‘dislike’ button this week * **X** teased a possible new [dislike button](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-comment-downvotes-train-algorithm-tanking/815272/) on replies. Users can flag replies as spam, misleading, “AI-generated,” and more * **X** on the web is [limiting profile previews](https://www.threads.com/@theahmedghanem/post/DWCIQdPjPUd?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA), encouraging you to view them in the app * **xAI **is being [sued by US teens](https://www.washingtonpost.com/technology/2026/03/16/teens-sue-musk-xai-grok/) who allege Grok made sexual images of them as children * **Closing arguments** took place in the class-action trial over Elon Musk’s $44B [Twitter acquisition tweets](https://apnews.com/article/elon-musk-twitter-shareholders-class-action-trial-8cee8350cc041459ef23dd1efb41ace0) ….**and Elon Musk** and SEC are [in talks to settle](https://www.cnbc.com/2026/03/17/elon-musk-sec-in-talks-to-settle-government-lawsuit-over-twitter-deal.html) a separate lawsuit over the 2022 Twitter deal * **X** is [complying with the EU](https://www.politico.eu/article/elon-musk-x-eu-120m-fine-commission/) as it appeals its €120 million fine over its verification badge and transparency * **X** might have to [make Grok less ‘spicy’](https://arstechnica.com/tech-policy/2026/03/eu-moves-to-ban-nudify-apps-after-grok-made-them-mainstream/), as Musk’s tactic of blaming users for AI sex images could be foiled by EU law **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/599a5b50-068f-459b-b95a-c540b859b7bf/image.png?t=1774010336) Follow image link: (https://www.theverge.com/entertainment/896648/tubi-tiktok-creatorverse-incubator) Caption: TikTok partnering with Tubi to fund original shows by TikTok stars | Credit: TikTok * **TikTok **and Tubi are partnering [to help TikTok stars](https://www.theverge.com/entertainment/896648/tubi-tiktok-creatorverse-incubator) create original long-form shows for the streaming platform * **TikTok **launched an interactive [BTS ARIRANG experience](https://newsroom.tiktok.com/tiktok-unveils-the-bts-arirang-in-app-experience?lang=en) for the band’s comeback * **A US senator** is looking for answers to questions about the reported [$10 billion payment](https://www.axios.com/2026/03/18/tiktok-sale-oracle-silver-lake) the Trump administration could get for the **TikTok **US deal * **TikTok** is officially rolling out [#BookTok bestseller charts](https://newsroom.tiktok.com/booktok-community-50-million-books?lang=en-150) across the UK and Europe * **TikTok** launched new [‘Prime Time’ and ‘Logo Takeover’](https://www.retailbiz.com.au/topics/marketing/tiktok-unveils-new-ad-tools-to-boost-retail-e-commerce/) ad formats * **TikTok** is testing the ability to [share a comment](https://www.threads.com/@oncescuradu/post/DV9DJc5DAFo?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) as a text post * **TikTok** now displays [stories](https://www.threads.com/@oncescuradu/post/DWEq9zijOaT?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) posted by each artist in the audio pages * **TikTok** is [encouraging](https://www.threads.com/@theahmedghanem/post/DWG0XwKDC1c) users to use the TikTok Studio app, offering multiple benefits as incentives * **TikTok** introduced an option to [link posts](https://www.threads.com/@theahmedghanem/post/DWG1dqsjJww) to the TikTok Studio app * **TikTok** has added a new advertising objective in TikTok Promote, ‘[More likes & comments](https://www.threads.com/@oncescuradu/post/DWG1r9QDLW2)’ * **TikTok** is rolling out a [new animation](https://www.threads.com/@oncescuradu/post/DWG2fiujMB8) for the templates search section that suggests trending templates * **TikTok** appears to be planning to add a new, private [Watch Later folder](https://www.threads.com/@oncescuradu/post/DWG22gujMH6) in the Collections tab * **TikTok** parent ByteDance has [suspended](https://www.theinformation.com/articles/bytedance-suspends-launch-video-ai-model-copyright-disputes-hollywood?rc=kmaysd) the global rollout of its new AI video generator Seedance 2.0 amid legal concerns from Hollywood …**while US senators** have demanded ByteDance “[immediately shut down](https://www.engadget.com/ai/senators-tell-bytedance-to-shut-down-seedance-20-ai-video-app-immediately-112146241.html?src=rss)” Seedance 2.0 **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c46b5fe9-2b90-4664-ac6a-008f74cc97a3/Screenshot_2026-03-20_at_12.45.24.png?t=1774010739) Follow image link: (https://blog.youtube/news-and-events/fifa-world-cup-2026-youtube-partnership/) Caption: YouTube named FIFA’s ‘Preferred Platform’ for 2026 World Cup | Credit: YouTube * **YouTube** has become FIFA’s ‘Preferred Platform’ for the [2026 World Cup](https://blog.youtube/news-and-events/fifa-world-cup-2026-youtube-partnership/) across all devices. Broadcast partners can stream the first 10 mins of every match and select full games, on YouTube * **YouTube** introduced a pop-up asking users to [rate videos as “AI slop” or not](https://dailydot.com/youtube-prompt-asking-does-this-feel-like-ai-slop) * **YouTube** is tackling misleading thumbnails with [instant video previews](https://www.androidpolice.com/youtube-tests-a-game-changing-way-to-cut-down-time-wasted-on-videos/) * **YouTube**’s head of music has [pledged to protect](https://www.socialmediatoday.com/news/youtube-underlines-commitment-to-musicians-amid-rising-use-of-ai/814888/) artists’ rights, likeness, and creative control, as AI reshapes the music industry * **YouTube** increased the [thumbnail upload limit](https://www.theverge.com/streaming/894637/youtube-thumbnails-just-got-an-upgrade) 25×, from 2MB to 50MB * **YouTube** has been [criticised](https://mashable.com/article/google-youtube-animaji-ai-kids-videos) by a child safety group Fairplay for investing $1M in AI kids media company Animaj **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e5662ec7-2041-4edc-ab06-2bb2cd7fa9b2/Patches.jpg?t=1774005617) Caption: LinkedIn’s new game: Patches * **LinkedIn** expanded its games lineup with a [new puzzle game](https://www.linkedin.com/pulse/say-hello-patches-meet-zips-best-friend-our-newest-somasundaram-mnttf/), ‘Patches’ * **LinkedIn** now lets advertisers use data from the platform to [target professionals watching TV](https://www.businessinsider.com/linkedin-partners-with-the-trade-desk-for-ctv-ads-2026-3) * **LinkedIn **expanded [creator ads](https://news.linkedin.com/2026/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w) and video tools for marketers * **The rebooted** **Digg**’s open beta has [shut down](https://www.theverge.com/tech/894803/digg-beta-shutdown-layoffs-ai) after just two months, blaming AI bot spam. The platform is being rebuilt from scratch * **Bluesky** now lets creators of (good) [bot accounts](https://www.threads.com/@theahmedghanem/post/DWEl6uqDCtd?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) label their accounts as such * **Bluesky **has revealed that it raised [$100 million](https://techcrunch.com/2026/03/19/bluesky-announces-100m-series-b-after-ceo-transition/) in new in investment last April * **Telegram **now supports [text formatting](https://www.threads.com/@theahmedghanem/post/DV8g0A0DDOe?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA), like Quote, Spoiler, Bold, Italic, Monospace, Link, and more * **Google **expanded its [Reddit integration](https://www.seroundtable.com/google-what-people-are-saying-popular-latest-comments-40555.html) in “What People Are Saying” results * **Linktree** launched a [YouTube playlist carousel](https://linktr.ee/help/en/articles/5434857-how-to-display-a-youtube-video-playlist-or-channel-on-your-linktree#h_92ae707c90) that auto-updates with new uploads -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta**’s Manus has launched a desktop app called ‘My Computer’, to turn your Mac into an AI agent. A bit like **OpenClaw**, it enables agents to manage files, run commands, and automate workflows. Play safely, folks! Meta's Manus launches 'My Computer' to turn your Mac into an AI agent: (https://9to5mac.com/2026/03/17/metas-manus-launches-my-computer-to-turn-your-mac-into-an-ai-agent/) __________ ##### Also spotted this week… * **Meta** AI will now include more [real-time global news](https://about.fb.com/news/2026/03/bringing-more-international-news-and-content-to-meta-ai/), entertainment, and lifestyle content in responses thanks to partnerships with News Corp, Le Figaro and more * **Facebook **and **Instagram** now have a 24/7 AI-powered [support assistant](https://about.fb.com/news/2026/03/boosting-your-support-and-safety-on-metas-apps-with-ai/) …but it probably [can’t](https://www.platformer.news/meta-ai-support-bot-account-suspended/) get you your account back (booooo!) * **Meta** is working with **Signal **creator Moxie Marlinspike to add an [encryption layer](https://www.wired.com/story/signals-creator-is-helping-encrypt-meta-ai/) to Meta AI chatbot interactions * **Meta** officially rolled out new [Manus AI integrations](https://www.facebook.com/business/news/unlocking-the-power-of-manus-in-metas-business-and-creator-tools) for marketers and creators on Ads manager, WhatsApp, and Instagram * **Meta** is now promoting Manus AI as an “[AI work partner](https://www.threads.com/@oncescuradu/post/DV_WGw4jBwN?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA)” for Facebook Pages * **X** is testing ‘[AI content detected](https://www.socialmediatoday.com/news/x-formerly-twitter-tests-ai-content-alerts-in-stream/814889/)’ alerts before users repost content. * **X** added a new [“Summarize” feature](https://www.threads.com/@oncescuradu/post/DWEzQszDLfi?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for articles published on the platform. You can also get Grok to read the article aloud * **X** moved the Grok [model selector](https://www.threads.com/@oncescuradu/post/DWG1b_kDDKD) in the chat message box for a cleaner UI * **X** upgraded Grok’s AI video generator, letting users [create clips from multiple images](https://www.socialmediatoday.com/news/x-formerly-twitter-enables-multi-image-input-grok-video-generation/814767/) * **YouTube** has launched an AI-powered [‘Reimagine’ option](https://www.socialmediatoday.com/news/youtube-launches-ai-powered-reimagine-option-for-shorts/815153/) for Shorts * **TikTok** is testing AI-powered ‘[cover titles](https://www.threads.com/@oncescuradu/post/DV8pa9DjC4C?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA)’ * **Snapchat**’s Easy Lens app now shows which prompts were used to create a lens and allows you to [remix it](https://www.threads.com/@theahmedghanem/post/DWGzSFZDABr) to create a new one. * **Adobe**’s AI image generator can now be [trained on your own art](https://www.theverge.com/tech/897243/adobe-firefly-ai-custom-models-image-public-beta) * **BuzzFeed** launched its own [AI slop apps](https://techcrunch.com/2026/03/17/buzzfeed-ai-slop-apps-sxsw-bf-island-conjure/) as it struggles to survive -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Meta’s New Mexico trial** entered its fifth week as explosive child safety claims mounted. The state alleges systemic failures, citing abuse backlogs and weak enforcement systems… Meta on trial over child safety: can it really protect its next generation of users?: (https://www.theguardian.com/us-news/2026/mar/19/meta-child-safety-trial-facebook-instagram) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **What happens when the ‘king of memes’ is challenged** to make a new meme live on TV? Another iconic meme, obviously! **Conan O’Brien’s** opening monologue at the **Oscars** on Sunday included a nod to **Leonardo DiCaprio’s** status as ‘king of memes’. But could DiCaprio create a new meme on the fly? Of course he could! He rose to Conan’s challenge and a new classic was born. Conan O'Brien challenged Leonardo DiCaprio to make a meme: (https://dailydot.com/leonardo-dicaprio-meme-on-the-spot-at-the-oscars) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ae8e82c0-6953-4a22-adef-5dc979c8a0ea/Leo1.jpg?t=1774006458) Follow image link: (https://www.linkedin.com/posts/jrangel_them-why-didnt-the-overly-branded-post-activity-7439324620773756928-z6Mu/?rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21c2e723-565a-4982-b3ce-ea43dcaf1154/Leo2.jpg?t=1774006537) Follow image link: (https://www.instagram.com/p/DV8ehGDgJL1/?img_index=5) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d7442ed6-cc82-4268-8991-9ec61b7883fe/Leo3.jpg?t=1774006601) Follow image link: (https://www.instagram.com/p/DV8ehGDgJL1/?img_index=1) Caption: __________ **Also:** * **21 brutally funny reactions** to [Meta’s metaverse failure](https://www.thepoke.com/2026/03/19/mark-zuckerbergs-80-billion-dollar-vr-metaverse-is-being-scrapped-in-june-and-the-internet-cant-stop-laughing-21-favourite-burns/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- While Leo was busy making legit meme magic at the **Oscars**, viewers at home were busy faking photos of the night for engagement. AI Ruined The Fun Of Mega Viral Moments From The Oscars: (https://deadline.com/2026/03/ai-ruined-mega-viral-moments-oscars-1236758939/) As Deadline highlighted, moments like this did GREAT on Instagram and X, even though they **never actually happened**. That feeling you’re feeling? Reality slipping through our fingers 😬 Fake: Instagram: (https://www.instagram.com/p/DV8pfj3lz58/?img_index=1) Fake: Tweet: (https://twitter.com/priyaee/status/2033427690204877222) __________ **More viral news this week:** * **A flood of AI-generated war videos** and images about Iran has [spread widely across social media](https://www.nytimes.com/interactive/2026/03/14/business/media/iran-disinfo-artificial-intelligence.html) * **Celebrities are jumping** on the viral “[What were you like in the ’90s?](https://dailydot.com/celebs-what-were-you-like-in-the-90s-trend)” trend on **TikTok** and **Instagram** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- _“Be careful who you trust for product recommendations: social media influencers are spreading brand-related misinformation in a much more toxic way than ordinary users, research has found.”_ Influencers Spread 'Toxic' Brand Information: (https://www.forbes.com/sites/emmawoollacott/2026/03/17/influencers-spread-toxic-brand-information/) __________ **More brand news and views:** * **Apple’s ‘brainrot’ strategy** for marketing the MacBook Neo on TikTok is [working](https://www.fastcompany.com/91508018/apple-is-winning-over-tiktok-with-steves-jobs-style-brain-rot) * **Advertisers aren’t happy** about [picking up Meta’s European tax tab](https://digiday.com/marketing/advertisers-arent-happy-about-picking-up-metas-european-tax-tab/) * **Brands are shifting** toward [smaller creators](https://digiday.com/media/in-graphic-detail-middle-tier-creators-are-fueling-the-next-phase-of-the-creator-economy/) who drive higher engagement and conversions * **Advertisers are shifting** to [conservative creators](https://mashable.com/article/creator-economy-brand-deals-shifting-conservative-apolitical-sxsw-2026) over progressives under Trump * **Movie studios **now release “[trailers for trailers](https://www.fastcompany.com/91512020/dune-spider-man-movie-trailers-main-event-tiktok-era)” to grab TikTok-era attention * **Lay’s** launched a [celebrity-packed WhatsApp group chat](https://digiday.com/marketing/lays-uses-whatsapp-to-create-a-group-chat-for-world-cup-fans/) for World Cup fans * **Experts at SXSW 2026** say **no new Alix Earle-style stars** will [emerge in 2026](https://mashable.com/article/theres-never-going-to-be-another-alix-earle) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"This is a memification and a gamification of war… It’s an appalling way to represent conflict."“ — – **Propaganda historian Nick Cull **calls out the White House’s approach of using [characters like SpongeBob SquarePants](https://www.ft.com/content/02b5b54a-364b-4869-a6ff-1bc2d9950aa1?accessToken=zwAAAZ0LStRwkc8CtbVKNktIadOm_xvC2ZUKoQ.MEYCIQDoW3B-ZYBSbS_OLoACi9jk3yBI6it6kEoNuDHFBx-uwAIhANqeV4ckGhy0WMlBcqzaVaNyUMji0ICyuBghDFSh4s12&sharetype=gift&token=3464b5a2-0718-4b53-9a00-954bef0fabee&syn-25a6b1a6=1) to promote the war against Iran __________ **Also quoted this week:** _“This is deeply disturbing. Under our laws, online platforms have a duty to keep people safe online. We're already tightening the rules on AI chatbots and I'm ready to take further action if necessary.”_ **- UK Prime Minister Keir Starmer **[responds](https://x.com/Keir_Starmer/status/2033591311668818391) to claims Meta and TikTok let harmful content rise after evidence that outrage drove engagement __________ _“The AI companies are claiming fair use, but this argument is bogus… It’s bogus because while they claim it’s fair to use the work of creators as training data, they do multimillion-dollar deals with rights holders and publishers like Disney and Condé Nast and Vox and Warner Music. _ _“If it’s legal to just use it, why pay?” Why pay them and not creators — not the millions of illustrators and musicians and writers — whose work has been consumed by these models to build hundreds of billions of dollars of value for these companies?”_ **- Patreon CEO Jack Conte** calls out [AI companies’ hypocrisy](https://techcrunch.com/2026/03/18/patreon-ceo-calls-ai-companies-fair-use-argument-bogus-says-creators-should-be-paid/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: -------------------- **Remember all the hype around Clubhouse?** For a hot minute in 2020, group audio in front of an audience was the next big thing… Perhaps because we were all stuck indoors for weeks at a time and were desperate for social contact. This podcast from **The Verge** explores the rapid rise and just as swift fall of a brief social hit. Youtube: The fast rise and epic fall of Clubhouse (https://www.youtube.com/watch?v=8xmixsUdO4Q&t=1057s) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- Want to get into podcasting but feel overwhelmed? **Rebel Audio** has launched an AI-powered all-in-one platform to simplify podcast creation It handles recording, editing, publishing, and monetisation without switching tools. AI features include voice cloning, translation, transcripts, and content generation tools. Read more about it at [TechCrunch](https://techcrunch.com/2026/03/18/rebel-audio-is-a-new-ai-podcasting-tool-aimed-at-first-time-creators/). Rebel Audio - Social Podcasting Platform: (https://www.rebelaudio.ai/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Yikes. This is a tad embarrassing for Meta…** A **Meta AI agent** exposed sensitive company and user data to unauthorised employees for nearly two hours. Meta classified the security incident as ‘Sev 1’, the second-highest level of severity inside the company. Meta says no data was misused… but the incident highlights the growing risks of autonomous AI systems as CEOs race to be the most AI-savvy. A Meta agentic AI sparked a security incident by acting without permission: (https://www.engadget.com/ai/a-meta-agentic-ai-sparked-a-security-incident-by-acting-without-permission-224013384.html?src=rss) __________ **More WTF this week:** * **Meta Ray-Bans have a 'fart candle'** [prank problem](https://www.businessinsider.com/meta-ray-ban-prank-videos-problem-2026-3) * **Royals and celebrities** have been warned that [lip-reading videos](https://www.theguardian.com/uk-news/2026/mar/15/royals-and-celebrities-warned-to-watch-words-as-lip-reading-videos-go-viral) are exposing their private conversations online * **Activists have plastered **[provocative posters across London](https://www.huckmag.com/article/activists-hack-london-billboards-to-call-out-big-tech-harm-mental-health) accusing TikTok and Meta of fuelling a youth mental health crisis * **The UK has banned **an AI image editing app’s ad [suggesting it could remove woman’s clothing](https://www.bbc.co.uk/news/articles/cx2g8888q53o) * **Fans are demanding **[an end to influencers](https://dailydot.com/influencers-red-carpet-hosts-fumble-interviews) hosting major red carpet events… because they’re not very good at interviews -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Tumblr swiftly reversed** a major change to** **the way it handled reblogs after users HATED it. The new approach worked a bit like **Twitter/X**. Users could like, reply, and reblog individual posts in chains. The update fragmented the iconic collapsed thread format into separate posts, killing what made Tumblr unique. The company believes it still needs to revamp reblogs, but it’s going back to the drawing board. Tumblr reverses its changes to reblogs after user backlash: (https://www.theverge.com/tech/895954/tumblr-reblog-chain-update-backlash) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- _“Google has pulled its AI feature that summarised crowdsourced health advice, stepping back from risky, non-expert guidance.”_ Who could POSSIBLY have predicted that wouldn’t work out well? Google is finally killing its search tool that treated Reddit like a doctor: (https://www.androidauthority.com/google-discontinues-what-people-suggest-feature-3649683/) __________ **Also heading to the social media graveyard:** * **Snapchat** is killing its [standalone Bitmoji app](https://www.socialmediatoday.com/news/snapchat-retires-separate-bitmoji-app/815018/) on 15 April. Bitmoji avatars will remain available within Snapchat and partner integrations -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3a8c0c43-8c98-4038-a9f7-02c145a3f52c/Airbnb_Logo.svg.png?t=1774007954) Caption: **Airbnb** is looking for a [TikTok Social Manager](https://www.samssocialmediaclub.com/job/tiktok-social-manager/) _[London, UK]_ __________ **More social media jobs:** * **Remote **needs a [Director of Social](https://www.samssocialmediaclub.com/job/director-of-social/) _[Remote, worldwide]_ * **Circle** is hiring a [Head of Media](https://www.samssocialmediaclub.com/job/head-of-media-3/) _[Remote, worldwide]_ * **Shakespeare’s Globe** is recruiting a [Social Media Officer](https://www.samssocialmediaclub.com/job/social-media-officer-2/) _[Hybrid, London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012007) Caption: -------------------- **Instagram** and **TikTok** linked to worse mental health… That’s according to the **2026 World Happiness Report** published earlier this week. The study shows **WhatsApp, Facebook** linked to higher life satisfaction due to social connection focus. However, the report also found 1-hour daily use of social apps boosts wellbeing, more than 0 hours or excessive use. But researchers warned average usage of social apps currently sits at near 2.5 hours per day… … Or 13.5 hours if you’re a social media manager 😆 Instagram worse for mental health than WhatsApp, global study finds: (https://www.theguardian.com/media/2026/mar/19/instagram-worse-mental-health-whatsapp-global-study-finds) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- You probably have platform images sizes lodged in your head. But are they still correct? **Buffer **has you covered with this in-depth 2026 image size guide for **Instagram**: Instagram image size guide 2026: Every Post, Story, and Reels dimension you need: (https://buffer.com/resources/instagram-image-size/) __________ **More new pro-tips:** * **The best time to post on X **in 2026 — [based on data from 8.7 million posts](https://buffer.com/resources/best-time-to-post-on-twitter-x/) * **Meta, Snap, and YouTube insiders** reveal [common mistakes new creators make in 2026](https://mashable.com/article/instagram-youtube-snapchat-insiders-reveal-common-creator-mistakes) * **The 11 best social media analytics tools** [for creators and marketers](https://buffer.com/resources/best-social-media-analytics-tools/) * **How AI agents decide which brands to recommend: **[Trust is the new ranking factor](https://www.searchenginejournal.com/how-ai-agents-decide-which-brands-to-recommend-trust-is-the-new-ranking-factor/568067/) * **Pinterest shared tips** on how to utilise its [AI-powered ad options](https://www.socialmediatoday.com/news/pinterest-shares-tips-on-how-to-utilize-its-ai-powered-ad-options/815269/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$10 BILLION**“ — – **The vast sum** the Trump administration is reportedly [set to pocket](https://www.theguardian.com/technology/2026/mar/14/tiktok-trump-administration-10bn) from the TikTok US deal **More stats:** * **BOUGHT IT: **Reddit offers a high [82%](https://www.socialmediatoday.com/news/youtube-expands-livestream-gifts-to-users-in-korea/815017/) return on ad spend when Amazon purchases are accounted for, according to a new survey -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [Creator pay](https://www.threads.com/@mattnavarra/post/DV1FGYHiH5v?xmt=AQF0aOuu5lhxFgbLieOhYkBSihKainn5KU1VohMOdbwIdA) still skews heavily towards the biggest creators in 2026. But brands are shifting toward smaller creators who drive higher engagement and conversions. The segment is growing 10× faster than macro creators. But earnings are uneven: the top 10% take 62% of all creator payments. And nearly half of all US creators make under $10K a year. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d822be2c-8f5a-4838-8c02-4f589e3e307b/651038334_17947111230117490_7925695463365399340_n.jpg?t=1774008498) Follow image link: (https://digiday.com/media/in-graphic-detail-middle-tier-creators-are-fueling-the-next-phase-of-the-creator-economy/) Caption: **More charts:** * **HERE COMES THE FEAR AGAIN: **Creators [fear algorithm changes](https://www.threads.com/@mattnavarra/post/DV1FlFICLpB?xmt=AQF0aOuu5lhxFgbLieOhYkBSihKainn5KU1VohMOdbwIdA) more than burnout in 2026 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Big Tech companies sign pledge to work together to stop global scams: (https://www.axios.com/2026/03/16/tech-companies-scam-accord-google-meta-amazon) __________ ##### Also spotted this week… * **The UK Government **is exploring mandatory labels for AI-generated content to fight deepfakes. [[Reuters $$$](https://www.reuters.com/business/media-telecom/uk-examine-labelling-ai-content-among-wider-copyright-reforms-2026-03-18/)] * **Australia’s eSafety regulator** says child abuse material is “particularly systemic” on X. [[The Guardian](https://www.theguardian.com/technology/2026/mar/17/x-csam-child-abuse-material-grok-australian-online-safety-regulator-ntwnfb)] * **Adobe will pay** a $150 million settlement over its really annoying subscription cancellation policies. [[9to5 Mac](https://9to5mac.com/2026/03/13/adobe-to-pay-75-million-settlement-for-making-it-too-hard-to-cancel-subscriptions/)] * **China is stepping up **scrutiny of Meta’s $2B Manus deal. [[New York Times $$$](https://www.nytimes.com/2026/03/17/technology/china-scrutiny-meta-manus.html)] * **Discord has open-sourced** Osprey, its real-time rules engine used to detect harmful activity. [[Discord blog](https://discord.com/blog/how-roost-is-advancing-online-safety)] * **Some creators don’t see **immediate value in Instagram’s controversial ‘Shop the Look’ AI test. [[DigiDay $$$](https://digiday.com/media-buying/some-creators-dont-see-immediate-value-in-instagrams-controversial-shop-the-look-ai-test/)] * **Meta has shared **how Facebook built ‘Friend Bubbles’ to power social discovery on Reels. [[Engineering at Meta](https://engineering.fb.com/2026/03/18/ml-applications/friend-bubbles-enhancing-social-discovery-on-facebook-reels/)] * **Meta will replace** Nielsen DMA data with ComScore Markets for auto ad targeting. [[Social Media Today](https://www.socialmediatoday.com/news/meta-switches-to-comscore-markets-data-for-auto-ads/814886/)] * **Advertisers will soon** be able to buy Reddit ads through Pacvue. [[Adweek](https://www.adweek.com/commerce/advertisers-will-soon-be-able-to-buy-reddit-ads-through-pacvue/)] * **YouTube is expanding** its live-stream “Jewels” gifting system to South Korea in March 2026. [[Social Media Today](https://www.socialmediatoday.com/news/youtube-expands-livestream-gifts-to-users-in-korea/815017/)] * **Meta has signed** a 5-year AI infrastructure deal worth up to $27B with Dutch cloud firm Nebius. [[CNBC](https://www.cnbc.com/2026/03/16/meta-nebius-ai-infrastructure.html)] * **SerpApi asked a court** to toss the Reddit scraping lawsuit it faces. [[Search Engine Land](https://searchengineland.com/serpapi-court-reddit-scraping-complaint-471632)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- My AI Agent ‘Cofounder’ Conquered LinkedIn. Then It Got Banned: (https://www.wired.com/story/linkedin-invited-my-ai-cofounder-to-give-a-corporate-talk-then-banned-it/) _________ **Also worth a read:** * **Long-form creators eye taking over TVs **– and [chasing bigger brand budgets](https://digiday.com/future-of-tv/long-form-creators-eye-taking-over-tvs-and-chasing-bigger-brand-budgets/) * **How Reddit CEO Steve Huffman **[got the upper hand with AI](https://www.fastcompany.com/91502976/reddit-most-innovative-companies-2026-steve-huffman-jen-wong-openai-ai-google-gemini-answers-search) * **The danger behind Meta’s decision** to [kill end-to-end encrypted Instagram DMs](https://www.wired.com/story/the-danger-behind-metas-decision-to-kill-end-to-end-encrypted-instagram-dms/) * **How the Trump White House tries** to [sell war and death as a game](https://www.ft.com/content/02b5b54a-364b-4869-a6ff-1bc2d9950aa1?shareType=nongift&syn-25a6b1a6=1) * **Why social search visibility** is [the next evolution of discoverability](https://searchengineland.com/social-search-visibility-evolution-471685) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- I love reading about cringey messages from ‘influencers’ demanding special treatment from businesses… Or flexing like billionaires with faked lavish lifestyles, when all they really have in the bank is thousands of duped followers. So enjoy this list… if you can remove your fingers from over your eyes! 🫣 Look out for my tweet featured at #22 in the list… I exposed a travel influencer faking clouds (seriously!) in her Instagram-perfect holiday pics. “Please Stop”: 51 Cringy Influencers Who Acted Like The Rules And Common Sense Don’t Apply To Them (New Pics): (https://www.boredpanda.com/embarrassing-entitled-influencers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And there we go… you’re fully caught up and completely debriefed on everything new in social this week. I’m heading off to finish final edits on a consulting report I completing for [REDACTED COMPANY NAME] all about AI products for marketers. The deadline is today, but I think I’ll need another 2 days to wrap it up 😭 Wish me luck! View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwMWU3ZnZpbGV2ZDkxenE0MW53MjNxYjNqMHFjNHBoa2ozOWNsZXI3YiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/FkPezbjhyHSVpaE5RV/giphy.gif) [Leonardo Dicaprio GIF] Caption: Gif by saito90 on Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-support-moderation-horizon-worlds-metaverse

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/abf2a63b-646d-46f6-93f2-90092827f39b/Geekout_200326.jpg?t=1774010066) Caption: -------------------- **⚠️ QUICK TIP ⚠️** If **[Geekout](http://geekout.mattnavarra.com)** helps you stay ahead of social… Forward it to someone on your team who should be reading it too! -------------------- **For the BEST Geekout reading experience** Tap here 👇 **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/meta-ai-support-moderation-horizon-worlds-metaverse) -------------------- ## **Hello, geeks!** Good news! Meta has found a way to offer better user support. Bad news! It’s with an AI bot, which probably won’t be able to get you your wrongly suspended account back. Oh, and Zuck is planning to switch from human moderators to AI, too. Lord help us! 🤖 That’s all in the same week that Meta has cut back even further on the metaverse that gave it its name. Details about all of that coming up. Plus the all the latest news, virals, Oscar memes, and new platform features spotted in the wild this week. But first, don’t miss these 👇 ##### **2 cool things…** * 🔥 You don’t need 10 tools to run 1 social campaign. [I found this one](https://www.gohighlevel.com/mattnavarra) that does it all. [ad] - * 💬 This viral ["LinkedIn Speak" translator](https://www.windowscentral.com/software-apps/this-new-translation-tool-turns-your-real-thoughts-into-linkedin-speak-and-its-as-cursed-as-youd-imagine) turns any text into cringe business thought-leadership BS. 💀 __________ **P.S…** Geekout’s exclusive interview with **Instagram Edits’ product boss Matt Simari** is being recorded next week. I will be sending you a **special edition of Geekout** featuring the interview in full… …Including a sneak peek at a **NEW FEATURE** coming soon to Edits! -------------------- ###### SPONSORED ▶︎ TOP MARKETING TOOL #### **You shouldn’t need 10 tools to run 1 social campaign **😭 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3de3ce36-5ed3-410d-8e4e-eee0d26bd4a3/Matt_Navarra_Ad.png?t=1773941976) Follow image link: (https://www.gohighlevel.com/mattnavarra) Caption: Your content's performing. But your tech tools stack is a mess. 😬 You're posting consistently. Engagement looks good. But your leads? They're slipping through the cracks. Follow-ups are manual. Or worse… forgotten entirely. And everything lives across five different tools that don’t talk to each other. Sound familiar? That’s the real problem. [**HighLevel**](https://www.gohighlevel.com/mattnavarra) fixes it 👇 One place for your funnels, CRM, automations, email, and client delivery. Everything actually connected. No more duct-taping six apps together. No more “why didn’t that fire?” moments. **Here’s what changes:** * 📥 Capture leads straight from your content * 🔁 Automate follow-ups before they go cold * 📊 Track every deal (no spreadsheet chaos) * 🧰 Manage clients without juggling logins * 💵 Create predictable, repeatable revenue It’s the system you _thought_ you had… until now. Most businesses wait months before fixing this. **👉 **[**Try it for FREE for 30-day**](https://www.gohighlevel.com/mattnavarra)** — **before more leads slip through 🚀 Launch HighLevel 🚀 (https://www.gohighlevel.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta will move away from human content moderators in favour of more AI: (https://www.engadget.com/social-media/meta-will-move-away-from-human-content-moderators-in-favor-of-more-ai-183000435.html) 2. **Whistleblowers allege Meta and TikTok** weakened safety controls during the race to build more engaging algorithms [[RACING](https://www.bbc.co.uk/news/articles/cqj9kgxqjwjo)] 3. **Instagram will discontinue** end-to-end encryption for DMs [[DITCHING](https://www.androidpolice.com/instagram-is-getting-rid-of-end-to-end-encryption-for-dms/)] 4. **Meta reportedly plans to lay off 20%** of its workforce as AI development costs grow [[DOWNSIZING](https://www.reuters.com/business/world-at-work/meta-planning-sweeping-layoffs-ai-costs-mount-2026-03-14/)] 5. **Meta has been caught failing to stop** illegal financial ads in the UK [[SLACKING](https://www.reuters.com/sustainability/boards-policy-regulation/meta-vowed-stop-illegal-financial-ads-britain-it-failed-1000-times-week-2026-03-18/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **The metaverse dream really is dead** The Long Farewell to Mark Zuckerberg’s Metaverse: (https://www.nytimes.com/2026/03/19/technology/mark-zuckerbergs-metaverse-vr-horizon-worlds.html) We’ve been here before - saying RIP to Mark Zuckerberg’s metaverse dream. But each time, it seems more convincing. This week Meta announced plans to shut down Horizon Worlds, its 3D social world, on VR headsets this June. The platform would still be available on mobile, but the VR version - the clearest articulation of the ‘metaverse’ that the company has - would be gone. Meta swiftly rowed back a little after user outcry. The VR version will still be live but not receive anything but essential updates. Still, to all intents and purposes, Meta will no longer be focused on a ‘metaverse’ in any meaningful way. The news follows recent scaling back and refocusing of Meta’s Reality Labs division, which spearheaded the metaverse’s development. The news spurred blunt headlines this week like: [RIP Metaverse, an $80 Billion Dumpster Fire Nobody Wanted](https://www.404media.co/rip-metaverse-an-80-billion-dumpster-fire-nobody-wanted/). A more charitable view would be that some Silicon Valley bets work out and some don’t, and at least Meta has plenty of in-house AI tech to fall back on. This week’s Geekout has lots of examples of Meta rolling out more and more AI - it’s undoubtedly the company’s future. But Mark Zuckerberg’s metaverse vision stood out as something his counterparts at other big tech companies weren’t doing. Even Apple’s Vision Pro (similarly sidelined of late, it seems) is focused on utility rather than virtual worlds. Zuck would probably say there’s still time for the metaverse to make a comeback when the time is right. And VR is still important for Meta. The company said this week that Quest VR hit [record usage](https://www.roadtovr.com/meta-quest-record-users-2025-100-apps-1-million/) in 2025 as 100 apps passed $1 million in revenue. But for the foreseeable future, the failure of the metaverse dream is a reminder that just because big tech companies tell us something is going to be big doesn’t mean it really will be. It just means they need something to tell the stock market that quarter and they’re willing to spend a LOT of money on it, even if it ends up going nowhere. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/77c2c0e9-cc0e-4f66-a1ed-bc341afa30d7/1643999573_248561268_257616846186202_8218250379155189119_n_story.jpg?t=1774004765) Follow image link: (https://www.lowpass.cc/p/meta-changes-course-on-horizon-worlds-vr-shut-down) Caption: Meta’s Horizon Worlds got a (slight) reprieve on VR this week | Credit: Meta * **Meta** swiftly [reversed plans to shut down](https://www.lowpass.cc/p/meta-changes-course-on-horizon-worlds-vr-shut-down) Horizon Worlds on VR headsets after users and creators revolted. Instead it’s going into long-term ‘maintenance mode’ so Meta can focus on the platform’s mobile version * **Meta** is replacing Sponsored labels with [smaller Ad tags](https://www.socialmediatoday.com/news/meta-is-switching-up-its-ad-transparency-labels-in-stream/814890/) on Instagram posts, and testing the same on Facebook * **Meta** is [updating](https://www.uploadvr.com/meta-ray-ban-display-first-major-os-update-new-app-minigames-features/) its $800 Ray-Ban Display HUD glasses with widgets, a Calendar app, and live captions for phone calls * **Meta** says Quest VR hit [record usage](https://www.roadtovr.com/meta-quest-record-users-2025-100-apps-1-million/) in 2025 as 100 apps passed $1 million in revenue * **Meta** announced its NYC store will become a [permanent flagship](https://www.meta.com/en-gb/blog/meta-lab-new-locations-new-york-city-fifth-avenue-wynn-las-vegas-west-hollywood-new-york-ai-glasses-demos/) * **Meta**’s Horizon Store is adding [better app discovery](https://developers.meta.com/horizon/blog/gdc-2026-highlights-whats-next-meta-horizon-os/), deals sections, and monetisation tools * **Meta** [tightened up](https://www.theverge.com/ai-artificial-intelligence/895213/moltbook-updates-its-rules-about-what-you-and-your-ai-can-do) Moltbook’s user rules after acquiring the social platform for AI bots * **Facebook** has a new [monetisation programme](https://www.engadget.com/social-media/metas-latest-creator-push-comes-with-3000-bonuses-for-posting-on-facebook-160000283.html) to attract popular creators from TikTok and YouTube * **Facebook** has a new option to create a [shorter version of a Reel ](https://www.threads.com/@yassermasood/post/DV9buiTgdTn?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw)that links to the original longer version. * **Facebook** added tools help creators quickly [detect and report impersonators](https://www.socialmediatoday.com/news/meta-adds-more-measures-to-ensure-original-creators-get-credit/814764/) stealing their content * **Facebook **has been spotted more widely rolling out the [‘Collage’ Story type](https://www.threads.com/@theahmedghanem/post/DWG0EqojPPf) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ce969a79-2d76-41b4-a746-a1457acef9d6/IG_pause.jpg?t=1774004927) Follow image link: (https://www.threads.com/@mattnavarra/post/DWCDYJWCqWb?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw) Caption: Instagram now offers a simple way to pause Reels | Credit: Meta * **Instagram** is _finally_ rolling out [tap-to-pause](https://www.threads.com/@mattnavarra/post/DWCDYJWCqWb?xmt=AQF0SagLa15fLF4HMswmZ1ytCkCibDMSOSyRNlwGciUVPw) on Reels (what took them so long?!) * **Instagram **is rolling out [voice effects](https://www.threads.com/@jonahmanzano/post/DV0wbODif9j?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for DMs to more users * **Instagram** added an in-app [shortcut](https://www.threads.com/@oncescuradu/post/DWEpPK0DAlu?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) to its TV app * **Instagram Edits** has added [new features](https://www.socialmediatoday.com/news/edits-adds-more-effects-and-enhanced-editing-controls/815271/) including five new cinematic effects, camera upgrades, and more * **Instagram** is widely rolling out the ability to [trim a Reel](https://www.threads.com/@oncescuradu/post/DWG2J_eDG1i) before sharing it as a story * **Instagram** has been spotted offering a new [transparent](https://www.threads.com/@oncescuradu/post/DWG1K9bDDzr) navigation bar on Android **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3d3c8fe-835b-4a13-aa6d-c39c9a2d983d/WA_translation.jpg?t=1774005055) Follow image link: (https://wabetainfo.com/whatsapp-beta-is-testing-automatic-message-translations-on-ios/) Caption: WhatsApp message translation | Credit: WABetaInfo * **Threads** now lets you share your posts to [Facebook Stories](https://www.threads.com/@theahmedghanem/post/DWCHISajEzC?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) * **WhatsApp **is working on a feature to [automatically translate messages](https://wabetainfo.com/whatsapp-beta-is-testing-automatic-message-translations-on-ios/) across 21 different languages * **WhatsApp** is testing [guest chats](https://wabetainfo.com/whatsapp-is-rolling-out-guest-chats-on-android-and-ios/), letting users message people without a WhatsApp account * **WhatsApp** is rolling out a [new profile tab](https://9to5mac.com/2026/03/17/whatsapp-update-brings-the-new-profile-tab-to-ios-users/) to iOS users * **WhatsApp **is testing a [Status redesign](https://wabetainfo.com/whatsapp-beta-to-add-status-updates-to-the-top-of-the-chats-tab/) modelled on Instagram’s Stories interface * **WhatsApp** has added the ability to access [Ad Preferences](https://www.threads.com/@theahmedghanem/post/DWCIwocDLRa?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) directly from the Status tab * **WhatsApp** is testing the ability to link a [companion device](https://www.threads.com/@theahmedghanem/post/DWCJNLdjBhv?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) and access WhatsApp using your Facebook account * **WhatsApp** is working on built‑in [noise cancellation](https://www.threads.com/@wabetainfo/post/DWAhxFliOh_?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for voice and video calling * **WhatsApp** is working on the ability to [edit polls](https://www.threads.com/@wabetainfo/post/DWDGkBHCFTE?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) * **WhatsApp **is testing a [new preview](https://www.threads.com/@theahmedghanem/post/DWG03qdjHeu) for shared **Threads** links * **WhatsApp** is testing a new way to [manage media](https://www.threads.com/@theahmedghanem/post/DWCJxX2jIOF?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) on desktop * **WhatsApp** is coming to select [Garmin smartwatches](https://www.techradar.com/health-fitness/smartwatches/more-people-can-keep-their-private-conversations-going-right-from-their-wrist-as-garmin-works-with-meta-to-add-whatsapp-integration-to-select-watches) * **WhatsApp**’s beta app has a [new icon](https://www.threads.com/@wabetainfo/post/DWEyFsVDH1p?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2884c50b-1cc7-43b0-97cc-ae02be82f348/dislike.jpg?t=1774005272) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-adds-comment-downvotes-train-algorithm-tanking/815272/) Caption: X teased a design for a ‘dislike’ button this week * **X** teased a possible new [dislike button](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-comment-downvotes-train-algorithm-tanking/815272/) on replies. Users can flag replies as spam, misleading, “AI-generated,” and more * **X** on the web is [limiting profile previews](https://www.threads.com/@theahmedghanem/post/DWCIQdPjPUd?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA), encouraging you to view them in the app * **xAI **is being [sued by US teens](https://www.washingtonpost.com/technology/2026/03/16/teens-sue-musk-xai-grok/) who allege Grok made sexual images of them as children * **Closing arguments** took place in the class-action trial over Elon Musk’s $44B [Twitter acquisition tweets](https://apnews.com/article/elon-musk-twitter-shareholders-class-action-trial-8cee8350cc041459ef23dd1efb41ace0) ….**and Elon Musk** and SEC are [in talks to settle](https://www.cnbc.com/2026/03/17/elon-musk-sec-in-talks-to-settle-government-lawsuit-over-twitter-deal.html) a separate lawsuit over the 2022 Twitter deal * **X** is [complying with the EU](https://www.politico.eu/article/elon-musk-x-eu-120m-fine-commission/) as it appeals its €120 million fine over its verification badge and transparency * **X** might have to [make Grok less ‘spicy’](https://arstechnica.com/tech-policy/2026/03/eu-moves-to-ban-nudify-apps-after-grok-made-them-mainstream/), as Musk’s tactic of blaming users for AI sex images could be foiled by EU law **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/599a5b50-068f-459b-b95a-c540b859b7bf/image.png?t=1774010336) Follow image link: (https://www.theverge.com/entertainment/896648/tubi-tiktok-creatorverse-incubator) Caption: TikTok partnering with Tubi to fund original shows by TikTok stars | Credit: TikTok * **TikTok **and Tubi are partnering [to help TikTok stars](https://www.theverge.com/entertainment/896648/tubi-tiktok-creatorverse-incubator) create original long-form shows for the streaming platform * **TikTok **launched an interactive [BTS ARIRANG experience](https://newsroom.tiktok.com/tiktok-unveils-the-bts-arirang-in-app-experience?lang=en) for the band’s comeback * **A US senator** is looking for answers to questions about the reported [$10 billion payment](https://www.axios.com/2026/03/18/tiktok-sale-oracle-silver-lake) the Trump administration could get for the **TikTok **US deal * **TikTok** is officially rolling out [#BookTok bestseller charts](https://newsroom.tiktok.com/booktok-community-50-million-books?lang=en-150) across the UK and Europe * **TikTok** launched new [‘Prime Time’ and ‘Logo Takeover’](https://www.retailbiz.com.au/topics/marketing/tiktok-unveils-new-ad-tools-to-boost-retail-e-commerce/) ad formats * **TikTok** is testing the ability to [share a comment](https://www.threads.com/@oncescuradu/post/DV9DJc5DAFo?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) as a text post * **TikTok** now displays [stories](https://www.threads.com/@oncescuradu/post/DWEq9zijOaT?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) posted by each artist in the audio pages * **TikTok** is [encouraging](https://www.threads.com/@theahmedghanem/post/DWG0XwKDC1c) users to use the TikTok Studio app, offering multiple benefits as incentives * **TikTok** introduced an option to [link posts](https://www.threads.com/@theahmedghanem/post/DWG1dqsjJww) to the TikTok Studio app * **TikTok** has added a new advertising objective in TikTok Promote, ‘[More likes & comments](https://www.threads.com/@oncescuradu/post/DWG1r9QDLW2)’ * **TikTok** is rolling out a [new animation](https://www.threads.com/@oncescuradu/post/DWG2fiujMB8) for the templates search section that suggests trending templates * **TikTok** appears to be planning to add a new, private [Watch Later folder](https://www.threads.com/@oncescuradu/post/DWG22gujMH6) in the Collections tab * **TikTok** parent ByteDance has [suspended](https://www.theinformation.com/articles/bytedance-suspends-launch-video-ai-model-copyright-disputes-hollywood?rc=kmaysd) the global rollout of its new AI video generator Seedance 2.0 amid legal concerns from Hollywood …**while US senators** have demanded ByteDance “[immediately shut down](https://www.engadget.com/ai/senators-tell-bytedance-to-shut-down-seedance-20-ai-video-app-immediately-112146241.html?src=rss)” Seedance 2.0 **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c46b5fe9-2b90-4664-ac6a-008f74cc97a3/Screenshot_2026-03-20_at_12.45.24.png?t=1774010739) Follow image link: (https://blog.youtube/news-and-events/fifa-world-cup-2026-youtube-partnership/) Caption: YouTube named FIFA’s ‘Preferred Platform’ for 2026 World Cup | Credit: YouTube * **YouTube** has become FIFA’s ‘Preferred Platform’ for the [2026 World Cup](https://blog.youtube/news-and-events/fifa-world-cup-2026-youtube-partnership/) across all devices. Broadcast partners can stream the first 10 mins of every match and select full games, on YouTube * **YouTube** introduced a pop-up asking users to [rate videos as “AI slop” or not](https://dailydot.com/youtube-prompt-asking-does-this-feel-like-ai-slop) * **YouTube** is tackling misleading thumbnails with [instant video previews](https://www.androidpolice.com/youtube-tests-a-game-changing-way-to-cut-down-time-wasted-on-videos/) * **YouTube**’s head of music has [pledged to protect](https://www.socialmediatoday.com/news/youtube-underlines-commitment-to-musicians-amid-rising-use-of-ai/814888/) artists’ rights, likeness, and creative control, as AI reshapes the music industry * **YouTube** increased the [thumbnail upload limit](https://www.theverge.com/streaming/894637/youtube-thumbnails-just-got-an-upgrade) 25×, from 2MB to 50MB * **YouTube** has been [criticised](https://mashable.com/article/google-youtube-animaji-ai-kids-videos) by a child safety group Fairplay for investing $1M in AI kids media company Animaj **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e5662ec7-2041-4edc-ab06-2bb2cd7fa9b2/Patches.jpg?t=1774005617) Caption: LinkedIn’s new game: Patches * **LinkedIn** expanded its games lineup with a [new puzzle game](https://www.linkedin.com/pulse/say-hello-patches-meet-zips-best-friend-our-newest-somasundaram-mnttf/), ‘Patches’ * **LinkedIn** now lets advertisers use data from the platform to [target professionals watching TV](https://www.businessinsider.com/linkedin-partners-with-the-trade-desk-for-ctv-ads-2026-3) * **LinkedIn **expanded [creator ads](https://news.linkedin.com/2026/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w) and video tools for marketers * **The rebooted** **Digg**’s open beta has [shut down](https://www.theverge.com/tech/894803/digg-beta-shutdown-layoffs-ai) after just two months, blaming AI bot spam. The platform is being rebuilt from scratch * **Bluesky** now lets creators of (good) [bot accounts](https://www.threads.com/@theahmedghanem/post/DWEl6uqDCtd?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) label their accounts as such * **Bluesky **has revealed that it raised [$100 million](https://techcrunch.com/2026/03/19/bluesky-announces-100m-series-b-after-ceo-transition/) in new in investment last April * **Telegram **now supports [text formatting](https://www.threads.com/@theahmedghanem/post/DV8g0A0DDOe?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA), like Quote, Spoiler, Bold, Italic, Monospace, Link, and more * **Google **expanded its [Reddit integration](https://www.seroundtable.com/google-what-people-are-saying-popular-latest-comments-40555.html) in “What People Are Saying” results * **Linktree** launched a [YouTube playlist carousel](https://linktr.ee/help/en/articles/5434857-how-to-display-a-youtube-video-playlist-or-channel-on-your-linktree#h_92ae707c90) that auto-updates with new uploads -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta**’s Manus has launched a desktop app called ‘My Computer’, to turn your Mac into an AI agent. A bit like **OpenClaw**, it enables agents to manage files, run commands, and automate workflows. Play safely, folks! Meta's Manus launches 'My Computer' to turn your Mac into an AI agent: (https://9to5mac.com/2026/03/17/metas-manus-launches-my-computer-to-turn-your-mac-into-an-ai-agent/) __________ ##### Also spotted this week… * **Meta** AI will now include more [real-time global news](https://about.fb.com/news/2026/03/bringing-more-international-news-and-content-to-meta-ai/), entertainment, and lifestyle content in responses thanks to partnerships with News Corp, Le Figaro and more * **Facebook **and **Instagram** now have a 24/7 AI-powered [support assistant](https://about.fb.com/news/2026/03/boosting-your-support-and-safety-on-metas-apps-with-ai/) …but it probably [can’t](https://www.platformer.news/meta-ai-support-bot-account-suspended/) get you your account back (booooo!) * **Meta** is working with **Signal **creator Moxie Marlinspike to add an [encryption layer](https://www.wired.com/story/signals-creator-is-helping-encrypt-meta-ai/) to Meta AI chatbot interactions * **Meta** officially rolled out new [Manus AI integrations](https://www.facebook.com/business/news/unlocking-the-power-of-manus-in-metas-business-and-creator-tools) for marketers and creators on Ads manager, WhatsApp, and Instagram * **Meta** is now promoting Manus AI as an “[AI work partner](https://www.threads.com/@oncescuradu/post/DV_WGw4jBwN?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA)” for Facebook Pages * **X** is testing ‘[AI content detected](https://www.socialmediatoday.com/news/x-formerly-twitter-tests-ai-content-alerts-in-stream/814889/)’ alerts before users repost content. * **X** added a new [“Summarize” feature](https://www.threads.com/@oncescuradu/post/DWEzQszDLfi?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA) for articles published on the platform. You can also get Grok to read the article aloud * **X** moved the Grok [model selector](https://www.threads.com/@oncescuradu/post/DWG1b_kDDKD) in the chat message box for a cleaner UI * **X** upgraded Grok’s AI video generator, letting users [create clips from multiple images](https://www.socialmediatoday.com/news/x-formerly-twitter-enables-multi-image-input-grok-video-generation/814767/) * **YouTube** has launched an AI-powered [‘Reimagine’ option](https://www.socialmediatoday.com/news/youtube-launches-ai-powered-reimagine-option-for-shorts/815153/) for Shorts * **TikTok** is testing AI-powered ‘[cover titles](https://www.threads.com/@oncescuradu/post/DV8pa9DjC4C?xmt=AQF0v9hoQBTyGjwVTIXdNb_QL3l_wUZNJ2bPVIFFkrVtGA)’ * **Snapchat**’s Easy Lens app now shows which prompts were used to create a lens and allows you to [remix it](https://www.threads.com/@theahmedghanem/post/DWGzSFZDABr) to create a new one. * **Adobe**’s AI image generator can now be [trained on your own art](https://www.theverge.com/tech/897243/adobe-firefly-ai-custom-models-image-public-beta) * **BuzzFeed** launched its own [AI slop apps](https://techcrunch.com/2026/03/17/buzzfeed-ai-slop-apps-sxsw-bf-island-conjure/) as it struggles to survive -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Meta’s New Mexico trial** entered its fifth week as explosive child safety claims mounted. The state alleges systemic failures, citing abuse backlogs and weak enforcement systems… Meta on trial over child safety: can it really protect its next generation of users?: (https://www.theguardian.com/us-news/2026/mar/19/meta-child-safety-trial-facebook-instagram) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: -------------------- **What happens when the ‘king of memes’ is challenged** to make a new meme live on TV? Another iconic meme, obviously! **Conan O’Brien’s** opening monologue at the **Oscars** on Sunday included a nod to **Leonardo DiCaprio’s** status as ‘king of memes’. But could DiCaprio create a new meme on the fly? Of course he could! He rose to Conan’s challenge and a new classic was born. Conan O'Brien challenged Leonardo DiCaprio to make a meme: (https://dailydot.com/leonardo-dicaprio-meme-on-the-spot-at-the-oscars) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ae8e82c0-6953-4a22-adef-5dc979c8a0ea/Leo1.jpg?t=1774006458) Follow image link: (https://www.linkedin.com/posts/jrangel_them-why-didnt-the-overly-branded-post-activity-7439324620773756928-z6Mu/?rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21c2e723-565a-4982-b3ce-ea43dcaf1154/Leo2.jpg?t=1774006537) Follow image link: (https://www.instagram.com/p/DV8ehGDgJL1/?img_index=5) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d7442ed6-cc82-4268-8991-9ec61b7883fe/Leo3.jpg?t=1774006601) Follow image link: (https://www.instagram.com/p/DV8ehGDgJL1/?img_index=1) Caption: __________ **Also:** * **21 brutally funny reactions** to [Meta’s metaverse failure](https://www.thepoke.com/2026/03/19/mark-zuckerbergs-80-billion-dollar-vr-metaverse-is-being-scrapped-in-june-and-the-internet-cant-stop-laughing-21-favourite-burns/) ----------——————————————————————————— ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- While Leo was busy making legit meme magic at the **Oscars**, viewers at home were busy faking photos of the night for engagement. AI Ruined The Fun Of Mega Viral Moments From The Oscars: (https://deadline.com/2026/03/ai-ruined-mega-viral-moments-oscars-1236758939/) As Deadline highlighted, moments like this did GREAT on Instagram and X, even though they **never actually happened**. That feeling you’re feeling? Reality slipping through our fingers 😬 Fake: Instagram: (https://www.instagram.com/p/DV8pfj3lz58/?img_index=1) Fake: Tweet: (https://twitter.com/priyaee/status/2033427690204877222) __________ **More viral news this week:** * **A flood of AI-generated war videos** and images about Iran has [spread widely across social media](https://www.nytimes.com/interactive/2026/03/14/business/media/iran-disinfo-artificial-intelligence.html) * **Celebrities are jumping** on the viral “[What were you like in the ’90s?](https://dailydot.com/celebs-what-were-you-like-in-the-90s-trend)” trend on **TikTok** and **Instagram** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- _“Be careful who you trust for product recommendations: social media influencers are spreading brand-related misinformation in a much more toxic way than ordinary users, research has found.”_ Influencers Spread 'Toxic' Brand Information: (https://www.forbes.com/sites/emmawoollacott/2026/03/17/influencers-spread-toxic-brand-information/) __________ **More brand news and views:** * **Apple’s ‘brainrot’ strategy** for marketing the MacBook Neo on TikTok is [working](https://www.fastcompany.com/91508018/apple-is-winning-over-tiktok-with-steves-jobs-style-brain-rot) * **Advertisers aren’t happy** about [picking up Meta’s European tax tab](https://digiday.com/marketing/advertisers-arent-happy-about-picking-up-metas-european-tax-tab/) * **Brands are shifting** toward [smaller creators](https://digiday.com/media/in-graphic-detail-middle-tier-creators-are-fueling-the-next-phase-of-the-creator-economy/) who drive higher engagement and conversions * **Advertisers are shifting** to [conservative creators](https://mashable.com/article/creator-economy-brand-deals-shifting-conservative-apolitical-sxsw-2026) over progressives under Trump * **Movie studios **now release “[trailers for trailers](https://www.fastcompany.com/91512020/dune-spider-man-movie-trailers-main-event-tiktok-era)” to grab TikTok-era attention * **Lay’s** launched a [celebrity-packed WhatsApp group chat](https://digiday.com/marketing/lays-uses-whatsapp-to-create-a-group-chat-for-world-cup-fans/) for World Cup fans * **Experts at SXSW 2026** say **no new Alix Earle-style stars** will [emerge in 2026](https://mashable.com/article/theres-never-going-to-be-another-alix-earle) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"This is a memification and a gamification of war… It’s an appalling way to represent conflict."“ — – **Propaganda historian Nick Cull **calls out the White House’s approach of using [characters like SpongeBob SquarePants](https://www.ft.com/content/02b5b54a-364b-4869-a6ff-1bc2d9950aa1?accessToken=zwAAAZ0LStRwkc8CtbVKNktIadOm_xvC2ZUKoQ.MEYCIQDoW3B-ZYBSbS_OLoACi9jk3yBI6it6kEoNuDHFBx-uwAIhANqeV4ckGhy0WMlBcqzaVaNyUMji0ICyuBghDFSh4s12&sharetype=gift&token=3464b5a2-0718-4b53-9a00-954bef0fabee&syn-25a6b1a6=1) to promote the war against Iran __________ **Also quoted this week:** _“This is deeply disturbing. Under our laws, online platforms have a duty to keep people safe online. We're already tightening the rules on AI chatbots and I'm ready to take further action if necessary.”_ **- UK Prime Minister Keir Starmer **[responds](https://x.com/Keir_Starmer/status/2033591311668818391) to claims Meta and TikTok let harmful content rise after evidence that outrage drove engagement __________ _“The AI companies are claiming fair use, but this argument is bogus… It’s bogus because while they claim it’s fair to use the work of creators as training data, they do multimillion-dollar deals with rights holders and publishers like Disney and Condé Nast and Vox and Warner Music. _ _“If it’s legal to just use it, why pay?” Why pay them and not creators — not the millions of illustrators and musicians and writers — whose work has been consumed by these models to build hundreds of billions of dollars of value for these companies?”_ **- Patreon CEO Jack Conte** calls out [AI companies’ hypocrisy](https://techcrunch.com/2026/03/18/patreon-ceo-calls-ai-companies-fair-use-argument-bogus-says-creators-should-be-paid/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: -------------------- **Remember all the hype around Clubhouse?** For a hot minute in 2020, group audio in front of an audience was the next big thing… Perhaps because we were all stuck indoors for weeks at a time and were desperate for social contact. This podcast from **The Verge** explores the rapid rise and just as swift fall of a brief social hit. Youtube: The fast rise and epic fall of Clubhouse (https://www.youtube.com/watch?v=8xmixsUdO4Q&t=1057s) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- Want to get into podcasting but feel overwhelmed? **Rebel Audio** has launched an AI-powered all-in-one platform to simplify podcast creation It handles recording, editing, publishing, and monetisation without switching tools. AI features include voice cloning, translation, transcripts, and content generation tools. Read more about it at [TechCrunch](https://techcrunch.com/2026/03/18/rebel-audio-is-a-new-ai-podcasting-tool-aimed-at-first-time-creators/). Rebel Audio - Social Podcasting Platform: (https://www.rebelaudio.ai/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- **Yikes. This is a tad embarrassing for Meta…** A **Meta AI agent** exposed sensitive company and user data to unauthorised employees for nearly two hours. Meta classified the security incident as ‘Sev 1’, the second-highest level of severity inside the company. Meta says no data was misused… but the incident highlights the growing risks of autonomous AI systems as CEOs race to be the most AI-savvy. A Meta agentic AI sparked a security incident by acting without permission: (https://www.engadget.com/ai/a-meta-agentic-ai-sparked-a-security-incident-by-acting-without-permission-224013384.html?src=rss) __________ **More WTF this week:** * **Meta Ray-Bans have a 'fart candle'** [prank problem](https://www.businessinsider.com/meta-ray-ban-prank-videos-problem-2026-3) * **Royals and celebrities** have been warned that [lip-reading videos](https://www.theguardian.com/uk-news/2026/mar/15/royals-and-celebrities-warned-to-watch-words-as-lip-reading-videos-go-viral) are exposing their private conversations online * **Activists have plastered **[provocative posters across London](https://www.huckmag.com/article/activists-hack-london-billboards-to-call-out-big-tech-harm-mental-health) accusing TikTok and Meta of fuelling a youth mental health crisis * **The UK has banned **an AI image editing app’s ad [suggesting it could remove woman’s clothing](https://www.bbc.co.uk/news/articles/cx2g8888q53o) * **Fans are demanding **[an end to influencers](https://dailydot.com/influencers-red-carpet-hosts-fumble-interviews) hosting major red carpet events… because they’re not very good at interviews -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Tumblr swiftly reversed** a major change to** **the way it handled reblogs after users HATED it. The new approach worked a bit like **Twitter/X**. Users could like, reply, and reblog individual posts in chains. The update fragmented the iconic collapsed thread format into separate posts, killing what made Tumblr unique. The company believes it still needs to revamp reblogs, but it’s going back to the drawing board. Tumblr reverses its changes to reblogs after user backlash: (https://www.theverge.com/tech/895954/tumblr-reblog-chain-update-backlash) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fd24e465-005c-4d36-afd8-cef1268bf044/RIP.jpg?t=1772124179) Caption: -------------------- _“Google has pulled its AI feature that summarised crowdsourced health advice, stepping back from risky, non-expert guidance.”_ Who could POSSIBLY have predicted that wouldn’t work out well? Google is finally killing its search tool that treated Reddit like a doctor: (https://www.androidauthority.com/google-discontinues-what-people-suggest-feature-3649683/) __________ **Also heading to the social media graveyard:** * **Snapchat** is killing its [standalone Bitmoji app](https://www.socialmediatoday.com/news/snapchat-retires-separate-bitmoji-app/815018/) on 15 April. Bitmoji avatars will remain available within Snapchat and partner integrations -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3a8c0c43-8c98-4038-a9f7-02c145a3f52c/Airbnb_Logo.svg.png?t=1774007954) Caption: **Airbnb** is looking for a [TikTok Social Manager](https://www.samssocialmediaclub.com/job/tiktok-social-manager/) _[London, UK]_ __________ **More social media jobs:** * **Remote **needs a [Director of Social](https://www.samssocialmediaclub.com/job/director-of-social/) _[Remote, worldwide]_ * **Circle** is hiring a [Head of Media](https://www.samssocialmediaclub.com/job/head-of-media-3/) _[Remote, worldwide]_ * **Shakespeare’s Globe** is recruiting a [Social Media Officer](https://www.samssocialmediaclub.com/job/social-media-officer-2/) _[Hybrid, London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4502d13e-4f26-44c8-97e3-dda5688321f0/science.jpg?t=1774012007) Caption: -------------------- **Instagram** and **TikTok** linked to worse mental health… That’s according to the **2026 World Happiness Report** published earlier this week. The study shows **WhatsApp, Facebook** linked to higher life satisfaction due to social connection focus. However, the report also found 1-hour daily use of social apps boosts wellbeing, more than 0 hours or excessive use. But researchers warned average usage of social apps currently sits at near 2.5 hours per day… … Or 13.5 hours if you’re a social media manager 😆 Instagram worse for mental health than WhatsApp, global study finds: (https://www.theguardian.com/media/2026/mar/19/instagram-worse-mental-health-whatsapp-global-study-finds) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- You probably have platform images sizes lodged in your head. But are they still correct? **Buffer **has you covered with this in-depth 2026 image size guide for **Instagram**: Instagram image size guide 2026: Every Post, Story, and Reels dimension you need: (https://buffer.com/resources/instagram-image-size/) __________ **More new pro-tips:** * **The best time to post on X **in 2026 — [based on data from 8.7 million posts](https://buffer.com/resources/best-time-to-post-on-twitter-x/) * **Meta, Snap, and YouTube insiders** reveal [common mistakes new creators make in 2026](https://mashable.com/article/instagram-youtube-snapchat-insiders-reveal-common-creator-mistakes) * **The 11 best social media analytics tools** [for creators and marketers](https://buffer.com/resources/best-social-media-analytics-tools/) * **How AI agents decide which brands to recommend: **[Trust is the new ranking factor](https://www.searchenginejournal.com/how-ai-agents-decide-which-brands-to-recommend-trust-is-the-new-ranking-factor/568067/) * **Pinterest shared tips** on how to utilise its [AI-powered ad options](https://www.socialmediatoday.com/news/pinterest-shares-tips-on-how-to-utilize-its-ai-powered-ad-options/815269/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$10 BILLION**“ — – **The vast sum** the Trump administration is reportedly [set to pocket](https://www.theguardian.com/technology/2026/mar/14/tiktok-trump-administration-10bn) from the TikTok US deal **More stats:** * **BOUGHT IT: **Reddit offers a high [82%](https://www.socialmediatoday.com/news/youtube-expands-livestream-gifts-to-users-in-korea/815017/) return on ad spend when Amazon purchases are accounted for, according to a new survey -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- [Creator pay](https://www.threads.com/@mattnavarra/post/DV1FGYHiH5v?xmt=AQF0aOuu5lhxFgbLieOhYkBSihKainn5KU1VohMOdbwIdA) still skews heavily towards the biggest creators in 2026. But brands are shifting toward smaller creators who drive higher engagement and conversions. The segment is growing 10× faster than macro creators. But earnings are uneven: the top 10% take 62% of all creator payments. And nearly half of all US creators make under $10K a year. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d822be2c-8f5a-4838-8c02-4f589e3e307b/651038334_17947111230117490_7925695463365399340_n.jpg?t=1774008498) Follow image link: (https://digiday.com/media/in-graphic-detail-middle-tier-creators-are-fueling-the-next-phase-of-the-creator-economy/) Caption: **More charts:** * **HERE COMES THE FEAR AGAIN: **Creators [fear algorithm changes](https://www.threads.com/@mattnavarra/post/DV1FlFICLpB?xmt=AQF0aOuu5lhxFgbLieOhYkBSihKainn5KU1VohMOdbwIdA) more than burnout in 2026 -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Big Tech companies sign pledge to work together to stop global scams: (https://www.axios.com/2026/03/16/tech-companies-scam-accord-google-meta-amazon) __________ ##### Also spotted this week… * **The UK Government **is exploring mandatory labels for AI-generated content to fight deepfakes. [[Reuters $$$](https://www.reuters.com/business/media-telecom/uk-examine-labelling-ai-content-among-wider-copyright-reforms-2026-03-18/)] * **Australia’s eSafety regulator** says child abuse material is “particularly systemic” on X. [[The Guardian](https://www.theguardian.com/technology/2026/mar/17/x-csam-child-abuse-material-grok-australian-online-safety-regulator-ntwnfb)] * **Adobe will pay** a $150 million settlement over its really annoying subscription cancellation policies. [[9to5 Mac](https://9to5mac.com/2026/03/13/adobe-to-pay-75-million-settlement-for-making-it-too-hard-to-cancel-subscriptions/)] * **China is stepping up **scrutiny of Meta’s $2B Manus deal. [[New York Times $$$](https://www.nytimes.com/2026/03/17/technology/china-scrutiny-meta-manus.html)] * **Discord has open-sourced** Osprey, its real-time rules engine used to detect harmful activity. [[Discord blog](https://discord.com/blog/how-roost-is-advancing-online-safety)] * **Some creators don’t see **immediate value in Instagram’s controversial ‘Shop the Look’ AI test. [[DigiDay $$$](https://digiday.com/media-buying/some-creators-dont-see-immediate-value-in-instagrams-controversial-shop-the-look-ai-test/)] * **Meta has shared **how Facebook built ‘Friend Bubbles’ to power social discovery on Reels. [[Engineering at Meta](https://engineering.fb.com/2026/03/18/ml-applications/friend-bubbles-enhancing-social-discovery-on-facebook-reels/)] * **Meta will replace** Nielsen DMA data with ComScore Markets for auto ad targeting. [[Social Media Today](https://www.socialmediatoday.com/news/meta-switches-to-comscore-markets-data-for-auto-ads/814886/)] * **Advertisers will soon** be able to buy Reddit ads through Pacvue. [[Adweek](https://www.adweek.com/commerce/advertisers-will-soon-be-able-to-buy-reddit-ads-through-pacvue/)] * **YouTube is expanding** its live-stream “Jewels” gifting system to South Korea in March 2026. [[Social Media Today](https://www.socialmediatoday.com/news/youtube-expands-livestream-gifts-to-users-in-korea/815017/)] * **Meta has signed** a 5-year AI infrastructure deal worth up to $27B with Dutch cloud firm Nebius. [[CNBC](https://www.cnbc.com/2026/03/16/meta-nebius-ai-infrastructure.html)] * **SerpApi asked a court** to toss the Reddit scraping lawsuit it faces. [[Search Engine Land](https://searchengineland.com/serpapi-court-reddit-scraping-complaint-471632)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- My AI Agent ‘Cofounder’ Conquered LinkedIn. Then It Got Banned: (https://www.wired.com/story/linkedin-invited-my-ai-cofounder-to-give-a-corporate-talk-then-banned-it/) _________ **Also worth a read:** * **Long-form creators eye taking over TVs **– and [chasing bigger brand budgets](https://digiday.com/future-of-tv/long-form-creators-eye-taking-over-tvs-and-chasing-bigger-brand-budgets/) * **How Reddit CEO Steve Huffman **[got the upper hand with AI](https://www.fastcompany.com/91502976/reddit-most-innovative-companies-2026-steve-huffman-jen-wong-openai-ai-google-gemini-answers-search) * **The danger behind Meta’s decision** to [kill end-to-end encrypted Instagram DMs](https://www.wired.com/story/the-danger-behind-metas-decision-to-kill-end-to-end-encrypted-instagram-dms/) * **How the Trump White House tries** to [sell war and death as a game](https://www.ft.com/content/02b5b54a-364b-4869-a6ff-1bc2d9950aa1?shareType=nongift&syn-25a6b1a6=1) * **Why social search visibility** is [the next evolution of discoverability](https://searchengineland.com/social-search-visibility-evolution-471685) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- I love reading about cringey messages from ‘influencers’ demanding special treatment from businesses… Or flexing like billionaires with faked lavish lifestyles, when all they really have in the bank is thousands of duped followers. So enjoy this list… if you can remove your fingers from over your eyes! 🫣 Look out for my tweet featured at #22 in the list… I exposed a travel influencer faking clouds (seriously!) in her Instagram-perfect holiday pics. “Please Stop”: 51 Cringy Influencers Who Acted Like The Rules And Common Sense Don’t Apply To Them (New Pics): (https://www.boredpanda.com/embarrassing-entitled-influencers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- And there we go… you’re fully caught up and completely debriefed on everything new in social this week. I’m heading off to finish final edits on a consulting report I completing for [REDACTED COMPANY NAME] all about AI products for marketers. The deadline is today, but I think I’ll need another 2 days to wrap it up 😭 Wish me luck! View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwMWU3ZnZpbGV2ZDkxenE0MW53MjNxYjNqMHFjNHBoa2ozOWNsZXI3YiZlcD12MV9naWZzX3NlYXJjaCZjdD1n/FkPezbjhyHSVpaE5RV/giphy.gif) [Leonardo Dicaprio GIF] Caption: Gif by saito90 on Giphy Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ai-support-moderation-horizon-worlds-metaverse

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16437a85-cfc8-4155-a6b5-aaf89d410d45/Geekout_130326.jpg?t=1773406751) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% off Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/instagram-links-posts-meta-moltbook-youtube-disney) -------------------- ## **Hello, geeks!** Has hell frozen over? Instagram is finally letting you add links in post captions! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0259e47b-8a1d-4529-bd33-42f671859c76/IMG_1018.jpg?t=1773400405) Follow image link: (https://www.threads.com/@itsatravelod/post/DVxO-9SDsh4?xmt=AQF0SrpEM55oGCSzUhWdMJRLoYZLqOfQYPJUkByYjg0UBg) Caption: Credit: @itsatravelod But because its a Mark Zuckerberg production, of course, there’s a catch. It’s currently only a test with a select group of Instagram users. But more importantly, you have to be a Meta Verified subscriber. In addition, it looks like the number of posts you can publish with links in captions is limited per month, based on your Meta Verified subscription tier. Keep scrolling for my take on 2026’s biggest Instagram plot twist so far. **Coming up in this week’s Geekout:** * 🔗** Instagram’s testing clickable links in captions**… but is it long overdue or a really bad idea? - * 🤖** Mark Zuckerberg just acquired MoltBook**… but what will he do with the viral social network for AI bots? - * **⚖️ Social media addiction lawsuit climax…** closing arguments made. But what will be the jurors verdict? - * 😮** 9 new emojis are coming soon…** but one of them is already going viral. And brands can’t stop using it. Plus over **33 new platform features** on TikTok, Instagram, WhatsApp, and Threads have been spotted in the wild this week. But before we dive in… 👇 **2 cool things…** * 🛑 Stop screenshotting social posts for your reports. I save hours every month with **[this ONE tool](https://www.measure.studio/geekout-special)**** **— Try it for free [ad] - * 📺 [This web app](https://www.engadget.com/entertainment/youtube/this-web-app-lets-you-channel-surf-youtube-like-a-90s-kid-watching-cable-220651107.html) lets you 'channel surf' YouTube like a '90s kid watching cable -------------------- ###### SPONSORED ▶︎ TOP SOCIAL TOOL #### Your Social Reports Don’t Need to Take Half a Day ⏱️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5e4bcb8b-160c-4f9b-a554-1fa3a10c4535/image.png?t=1773331313) Follow image link: (https://www.measure.studio/geekout-special) Caption: Ever started creating a new social report doc… …Then realised you still need to pull numbers from five different platforms? So the report building ritual begins: 👎🏻 Screenshot posts 👎🏻 Copy metrics into spreadsheets 👎🏻 Double-check numbers 👎🏻 Format slides until your eyes blur 😩 [Measure Studio](https://www.measure.studio/geekout-special)** **kills that entire process. It pulls your social data together and turns it into clean, client-ready reports in minutes. ❌ No spreadsheet chaos. No screenshotting posts. No slide-building marathons. And it’s had some **powerful upgrades**: * ⚡ **One-Click Report Refresh** — update every metric across a full report instantly * 📈 **Competitor Benchmarking** — show exactly how your accounts stack up against other brands * ⚙️ **Custom Report Layouts** — drag metrics anywhere to build slides exactly how you want * 💻 **PowerPoint Export** — generate polished decks ready to send to clients or leadership * 🎨 **Custom Branding** — apply your logo, fonts, and colours to every report Measure Studio** **is used by social teams at Uber, Samsung, and H&M. Honestly… if reporting eats half your afternoon every month, this tool is ridiculously useful. 👉 **[Try Measure Studio FREE for 2 Weeks](https://www.measure.studio/geekout-special)**** **… and never screenshot another social post for a report again! 🔓 Unlock Free Trial (https://www.measure.studio/geekout-special) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram is testing clickable links in post captions — But there’s a catch: (https://www.engadget.com/social-media/meta-is-testing-clickable-links-in-instagram-captions-for-verified-subscribers-184555406.html) 2. **YouTube surpasses Disney** to become the world’s largest media company [[DISRUPTING](https://www.hollywoodreporter.com/business/digital/youtube-worlds-largest-media-company-2025-tops-disney-1236525130/)] 3. **UK MPs reject social ban for under-16s **but didn’t kill the idea completely [[RESISTING](https://news.sky.com/story/mps-vote-down-social-media-ban-for-under-16s-13517545)] 4. **Meta acquired Moltbook**, the viral social network for AI bots [[HARVESTING](https://www.axios.com/2026/03/10/meta-facebook-moltbook-agent-social-network)] 5. **X agrees to alter blue check verification system** in Europe after EU fine [[COMPLYING](https://archive.is/a9RYK)] -------------------- ###### SPONSORED ▶︎ TOP NEWSLETTER ### A free newsletter read by 117,000 marketers View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9b10c995-3515-4b1e-8911-ce7c8bd5ca7d/hamm_canvas.png?t=1763597017) Follow image link: (https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) Caption: The best marketing ideas come from marketers who live it. That’s what [The Marketing Millennials](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) delivers: real insights, fresh takes, and no fluff. Written by [Daniel Murray](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c), a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game. [Sign Up Free](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Click here? Instagram tests caption links** Meta is testing clickable links in Instagram captions for verified subscribers: (https://www.engadget.com/social-media/meta-is-testing-clickable-links-in-instagram-captions-for-verified-subscribers-184555406.html) Something most of us had assumed would NEVER happen has happened, and it could change the feel of Instagram forever… or will it? As first shared by [Andrea Valeria](https://www.threads.com/@itsatravelod/post/DVxO-9SDsh4?xmt=AQF0SrpEM55oGCSzUhWdMJRLoYZLqOfQYPJUkByYjg0UBg) on Threads, Meta is testing the ability to add a link to a post caption on Instagram. There are caveats: you have to be a Meta Verified subscriber, and it appears you can only publish 10 posts with links in captions per month. I suspect Meta may decide to limit the number of posts with links in captions based on your Meta Verified subscription tier, which is what it currently does for links in Reels. 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dfbdf989-e9f4-4fa2-9225-e984805acfc6/image.png?t=1773400755) Follow image link: (https://www.facebook.com/business/tools/meta-verified-for-business) Caption: Credit: Meta But still, this is wild because platform boss Adam Mosseri previously [said](https://www.youtube.com/watch?v=RroXkGGclQI) that allowing links in post captions was unlikely to happen, as it would change the dynamic of Instagram. Mosseri feared they would become spammy by becoming a vector for abuse by bad actors. So why now? It’s probably as simple as Meta wanting to grow its subscription business. Giving people what they want is a good way to do that. Limiting links per month is a good way to minimise the risk of spam, and Instagram has probably factored in AI-powered improvements in moderation efficiency and feed ranking to make sure the app doesn’t become a swamp of ‘click here!’ trash. Meta has also [just introduced](https://www.socialmediatoday.com/news/meta-outlines-improved-scam-protection-in-messenger-app/814259/) enhanced scam protections that better detect malicious links. Instagram has been shuffling this way for a while. It already allows multiple ‘links in bio’, and as I mentioned, Meta Verified users can already put a limited number of links per month in Reels captions. And the brutal truth is that posts aren’t as big a part of Instagram as they used to be. The app has been largely about shoving Reels into your face for months now. The speed at which it turned into a different flavour of TikTok has been striking. In that context, adding links to post captions just feels like a natural evolution, and I’d be surprised if it causes any of the problems Mosseri used to worry it would. But what do you think? Is this change long overdue, or will it turn Instagram into a link-spam nightmare? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7612905d-0fe8-4e5c-bdc0-0043e40d98b1/image.png?t=1773401882) Follow image link: (https://about.fb.com/news/2026/03/meta-launches-new-anti-scam-tools-deploys-ai-technology-to-fight-scammers-and-protect-people/) Caption: Meta’s new advanced scam protection in Messenger | Credit: Meta * **Meta** is introducing new [anti-scam protections](https://www.theverge.com/tech/892939/meta-facebook-whatsapp-messenger-scam-detection) across Facebook, WhatsApp, and Messenger * **Meta **launched [mini games](https://gizmodo.com/meta-hopes-mini-games-will-make-you-forget-its-smart-glasses-are-recording-you-naked-2000732798) for its Ray-Ban Display smart glasses * **Meta**’s deepfake moderation [isn’t good enough](https://www.theverge.com/tech/891933/meta-oversight-board-ai-labels-deepfake-c2pa-facebook-instagram), its Oversight Board says * **Meta** has [delayed](https://www.nytimes.com/2026/03/12/technology/meta-avocado-ai-model-delayed.html) the launch of its new AI model ‘Avocado’ over performance concerns * **Meta** is preparing to deploy 4 new [homegrown chips](https://www.bloomberg.com/news/articles/2026-03-11/meta-preparing-to-deploy-four-new-homegrown-chips-to-handle-ai?sref=YURDD6is) to handle AI * **Meta** argued that uploading pirated books via BitTorrent [qualifies as fair use](https://torrentfreak.com/uploading-pirated-books-via-bittorrent-qualifies-as-fair-use-meta/), in an AI training lawsuit 🤨 * **Meta **is [updating](https://digiday.com/marketing/metas-measurement-and-attribution-updates-are-welcomed-but-not-ground-breaking-ad-execs-say/) how it measures and attributes ad clicks to better align with third-party tools * **Meta** wiped out more than [150,000 scam-linked accounts](https://about.fb.com/news/2026/03/meta-global-law-enforcement-disrupt-major-southeast-asia-criminal-scam-networks/) across its platforms in a joint operation with Royal Thai Police * **Meta** hired the team behind AI startup [Gizmo](https://www.businessinsider.com/ex-snapchat-engineers-behind-gizmo-join-meta-superintelligence-labs-2026-3), which lets people create and share interactive content, like mini apps or games * **Meta **will now charge advertisers new “[location fees](https://www.bloomberg.com/news/articles/2026-03-10/meta-hikes-fees-for-advertisers-to-cover-europe-s-digital-taxes)” to cover digital taxes in several European countries. * **Facebook **launched an [affiliate partnerships hub](https://www.threads.com/@mattnavarra/post/DVtmt3FilG6?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) for creator monetisation * **Facebook **is working on [reducing notifications](https://www.threads.com/@theahmedghanem/post/DVlVEA6DE5M?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) from Pages by prioritising more relevant updates **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/09364f9e-ce80-4dbb-9ead-adcffe1bf008/image.png?t=1773402264) Follow image link: (https://piunikaweb.com/2026/03/13/instagram-testing-comment-editing-feature/) Caption: Instagram added ability to edit comments | Credit: [piunikaweb.com](https://piunikaweb.com) * **Instagram** is finally working on the ability to [edit comments](https://piunikaweb.com/2026/03/13/instagram-testing-comment-editing-feature/) after you post them (wild this wasn’t already possible!) * **Instagram** profiles for notable people are showing up [prominently](https://www.seroundtable.com/google-instagram-knowledge-panel-design-39263.html) in **Google** searches as part of a new test * **Instagram **added a new option to [hide all activity bubbles](https://www.threads.com/@theahmedghanem/post/DVlTolijBh-?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) in the feed and Reels (I know this one will please a lot of people!) * **Instagram** has been spotted introducing [voice effects in DMs](https://www.threads.com/@prabodhaonline/post/DVxkKMhFj9V?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) (sadly, no Mosseri voice effect yet) * **Instagram **is testing a new [Shuffle icon](https://www.threads.com/@oncescuradu/post/DVlYBmljPKX?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for songs added to reels * **Instagram** is working on a big UI update for the [Saved Posts](https://www.threads.com/@theahmedghanem/post/DV0jrTEjN1F?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) section * **Apple** launched a [new @helloapple account](https://www.threads.com/@mattnavarra/post/DVyWK5HilJh?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) on **Instagram** * **Instagram Edits **added [freeze frame](https://www.threads.com/@mattnavarra/post/DVvZDEpCp96?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA), a voiceover teleprompter, and curated sound effects * **Instagram Edits **added ‘[Optimize for Faster Editing](https://www.threads.com/@theahmedghanem/post/DVlUGpKjCjE?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg)’, which slightly reduces video quality while editing, without affecting export quality. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d487156-9668-4d78-bbaa-ef28ada8dc23/image.png?t=1773402624) Follow image link: (https://techcrunch.com/2026/03/11/whatsapp-is-launching-parent-linked-accounts-for-pre-teens/) Caption: WhatsApp’s new parent-managed accounts for under-13s | Credit: Mata * **WhatsApp** is now letting under-13s use the platform, with new [parent-managed accounts](https://techcrunch.com/2026/03/11/whatsapp-is-launching-parent-linked-accounts-for-pre-teens/) * **WhatsApp** is testing [rounded chat bubbles](https://9to5google.com/2026/03/09/whatsapp-embraces-rounded-chat-bubbles/), replacing the classic speech-bubble design * **WhatsApp** Channels now lets you [add music](https://www.threads.com/@jonahmanzano/post/DVlRVGOiSzt?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) to your posts to share tracks directly with your followers * **WhatsApp** is rolling out a feature that shows [how many times](https://www.threads.com/@wabetainfo/post/DVtNzmmCMeK?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) any channel update has been forwarded * **WhatsApp**’s [multiple accounts](https://www.threads.com/@theahmedghanem/post/DVlUdKDDIWS?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) feature appears close to launch, as the Settings tab has been renamed to ‘You’ * **WhatsApp** added support for [another](https://www.threads.com/@oncescuradu/post/DV0z5kxjB9Q) third-party messaging platform in the EU, Haiket * **WhatsApp** has been spotted [re-ordering its tabs](https://www.threads.com/@theahmedghanem/post/DV0izhlDP2h?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) again * **Threads **now lets users [manage their Meta Verified](https://www.threads.com/@jonahmanzano/post/DVvuUfpiVfH?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) subscription directly within the app * **Threads** now supports the iOS 26 keyboard and [Liquid Glass UI](https://www.threads.com/@itsjackington/post/DVrYm6MjmEG?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) * **Threads** looks set to use a [larger font](https://www.threads.com/@alex193a/post/DVSBAJ1iDWS?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for posts that contain just a single emoji **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bb0d31dc-062d-4c4d-9017-2c3d4eea16f5/x_product_links.jpeg?t=1773402884) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts/814139/) Caption: X’s new product mention link ad format | Credit: X * **X** is testing new ad format that includes [product mention links](https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts/814139/). X’s head of product said X is “trying to make an ad product that isn’t an ad.” * **xAI**’s Grok generated offensive posts about [football disasters and religions](https://news.sky.com/story/grok-posts-about-fatal-football-disasters-sickening-says-government-13516920), causing outrage in the UK. Liverpool FC and Manchester United have already [complained](https://www.theguardian.com/technology/2026/mar/09/liverpool-and-manchester-united-complain-to-x-over-sickening-grok-ai-posts) * **X **could be [breaching US sanctions](https://www.engadget.com/social-media/x-could-be-breaching-us-sanctions-on-iran-watchdog-warns-213550284.html) on Iran, a watchdog has warned **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b46062eb-c89a-4937-8bc8-01fabfa39800/image.png?t=1773403194) Follow image link: (https://newsroom.tiktok.com/apple-music-and-tiktok-introduce-new-play-full-song-experience-bringing-seamless-music-discovery-and-listening-together?lang=en) Caption: Apple Music / TikTok Introduce New 'Play Full Song' Experience | Credit: TikTok * **TikTok** officially added two new music features. Apple Music subscribers can now [play full songs](https://techcrunch.com/2026/03/11/tiktok-now-lets-apple-music-subscribers-play-full-songs-without-leaving-the-app/) without leaving the app. There’s all a new [‘Listening Party’ feature](https://newsroom.tiktok.com/apple-music-and-tiktok-introduce-new-play-full-song-experience-bringing-seamless-music-discovery-and-listening-together?lang=en) * **TikTok **now lets you post Stories [exclusively](https://www.threads.com/@jonahmanzano/post/DVvwFWUiaVG?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for your subscribers * **TikTok** is launching [TikTok Radio](https://variety.com/2026/digital/news/tiktok-radio-podcast-network-iheartmedia-1236685247/) from iHeart, a live audio channel that will blend content from creators with music * **TikTok** is introducing [Live Talent](https://www.threads.com/@theahmedghanem/post/DV0zrIxDK9n), a new feature for livestream creators * **TikTok **is aggressively [targeting advertising budgets](https://digiday.com/podcasts/tiktok-after-the-legal-fight-and-why-its-coming-for-metas-ad-dollars/)—especially those currently spent on Meta * **TikTok** can [continue its operations](https://www.engadget.com/apps/tiktok-can-continue-its-operations-in-canada-after-agreeing-to-enhanced-security-measures-095239399.html) in Canada after agreeing to enhanced security measures * **TikTok** now includes a [Campaign Reminders](https://www.threads.com/@theahmedghanem/post/DV0j8v9DNI1?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) feature designed to help you avoid missing opportunities * **TikTok** launched an [in-app Oscars hub](https://newsroom.tiktok.com/filmtok-continues-to-spark-awards-season-buzz-ahead-of-the-98th-oscars?lang=en) to power awards night conversation * **An official #BookTok chart** combining retail sales and TikTok engagement data [will launch in the UK](https://www.theguardian.com/books/2026/mar/12/official-booktok-chart-set-to-launch-in-the-uk) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a6f309e-bcb7-4f9b-84e3-c8b929468871/youtube-likeness-detection-2026-03-09-at-2.12.10-PM.webp?t=1773403405) Follow image link: (https://techcrunch.com/2026/03/10/youtube-expands-ai-deepfake-detection-to-politicians-government-officials-and-journalists/) Caption: YouTube’s AI deepfake detection tool | Credit: YouTube * **YouTube** is expanding its [AI deepfake detection tool](https://techcrunch.com/2026/03/10/youtube-expands-ai-deepfake-detection-to-politicians-government-officials-and-journalists/) to politicians, government officials and journalists * **YouTube** rolled out [unskippable 30-second ads](https://www.androidauthority.com/youtube-on-tv-unskippable-30-second-ads-3648246/) on connected TV apps worldwide (eww… thanks Google!) * **YouTube **now [remembers](https://www.androidauthority.com/youtube-remembers-your-sorting-preference-3648510/) how you like your videos sorted * **YouTube **is investing [$20 million](https://www.socialmediatoday.com/news/youtube-allocates-20m-toward-a-digital-literacy-education-program-for-teen/814507/) in a new global digital literacy program for teens * **YouTube** launched ‘Top Podcasts Lineup’ to [sell premium podcast ads](https://www.tubefilter.com/2026/03/12/youtube-select-top-podcasts-ad-lineup/) * **YouTube **for Android TV now [shows](https://9to5google.com/2026/03/10/youtube-for-android-tv-now-shows-premium-family-plan-members-at-account-switcher/) Premium family plan members at account switcher * **Google** invested $1 million in [AI animation studio](https://www.bloomberg.com/news/articles/2026-03-11/google-backs-animaj-studio-using-ai-to-make-content-for-kids-on-youtube?sref=YURDD6is) Animaj, which makes kids’ videos for **YouTube** **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/32f63327-7ad6-4128-851a-d2e7bd133a6f/image.png?t=1773404089) Follow image link: (https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc) Caption: LinkedIn launches new AI feed ranking system | Credit: LinkedIn * **LinkedIn** is clamping down on [engagement-bait “comment yes!” type posts](https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc), engagement pods, automated comments, and recycled thought leadership content * **LinkedIn** is testing a [new Interest Picker feature](https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc/?trackingId=sDN2ZEDfTBWVU5g7Ft5EJw%3D%3D) to personalize feeds faster for new users * **Bluesky**’s CEO Jay Graber has [stood down](https://www.socialmediatoday.com/news/bluesky-ceo-steps-down-as-the-app-focuses-on-growth/814261/) as the company chases growth * **Snapchat** revealed the full list of nominees for its first [Snappy Awards](https://variety.com/2026/digital/awards/snapchat-snappy-awards-dj-khaled-lifetime-achievement-1236684740/) to celebrate top creators. DJ Khaled will receive a Lifetime Achievement Award * **Discord** launched ‘[Discord Official](https://discord.com/blog/claim-your-game)’ to verify game servers and profiles * **Twitch** is testing [Gift ‘Em All](https://www.tubefilter.com/2026/03/12/twitch-subscriptions-gift-em-all-experimental-feature/), a feature that gifts subscriptions to every viewer in a stream * **Pinterest **and **Amazon** have launched an integration letting creators [link Amazon Storefronts](https://www.lindseygamble.com/blog/pinterest-and-amazon-partner-to-let-amazon-influencer-creators-link-their-storefronts) to profiles * **Signal **issued [scam warnings](https://www.bbc.co.uk/news/articles/cp85rpm0lq8o) to users after hackers targeted officials * **Substack** launched a built-in [podcast recording studio](https://techcrunch.com/2026/03/12/substack-launches-a-built-in-recording-studio/) * **Tinder** is trying to [beat swipe fatigue](https://techcrunch.com/2026/03/12/tinder-tries-to-lure-people-back-to-online-dating-with-irl-events-virtual-speed-dating/) with IRL events, video speed dating and AI matching -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **X** has quietly added an option to [block Grok from editing](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-option-to-restrict-grok-image-variations/814140/) uploaded media. The change follows the recent global backlash over sexualised AI deepfakes generated using Grok. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8db63fb1-367c-4044-84ae-372acf6fdacf/x_grok_block.webp?t=1773399335) Caption: __________ ##### Also spotted this week… * **LinkedIn** is testing an [AI interviewer that screens candidates](https://www.socialmediatoday.com/news/linkedin-tests-out-ai-powered-interview-screening/814636/) before human job interviews * **Reddit **is now the [most cited source](https://dev.to/wilow445/why-reddit-is-quietly-becoming-the-1-source-ai-platforms-cite-2ecl) in AI summaries and Chatbot responses …but **LinkedIn** is [rising fast](https://www.socialmediatoday.com/news/linkedin-is-a-leading-source-for-ai-answers/814388/) * **LinkedIn** also launched a new [AI feed ranking system](https://www.linkedin.com/blog/engineering/feed/engineering-the-next-generation-of-linkedins-feed) for smarter content recommendations * **X** introduced a Grok-powered audio feature that [reads long-form articles aloud](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-ai-powered-audio-reading-long-form-articles/814138/) * **xAI’**s Grok app now has a new [image settings](https://www.threads.com/@theahmedghanem/post/DV0iUWmDD5y?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) menu * **Meta **is adding new AI tools that auto-generate **Facebook** [Marketplace listings](https://about.fb.com/news/2026/03/facebook-marketplace-new-meta-ai-tools-make-selling-faster-and-easier/), suggest prices from photos, draft responses for buyers and more * **Meta**’s Manus AI now has an Instagram connector allowing users to [publish Posts, Stories and Reels](https://www.threads.com/@testingcatalog/post/DVzXpVzjac2?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) * **WhatsApp **is rolling out a [dedicated Meta AI tab](https://wabetainfo.com/whatsapp-is-rolling-out-a-meta-ai-tab-as-a-central-hub-on-android/) to centralise all AI-powered features in one place * **WhatsApp** is working on [higher-tier subscription plans](https://www.threads.com/@wabetainfo/post/DVugNCwCAm2?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for Meta AI, with increased usage limits and more. * **OpenAI’s Sora** video generator is reportedly being [built into ChatGPT](https://www.theverge.com/ai-artificial-intelligence/893189/openai-chatgpt-sora-integration) * **CapCut **introduced a new tab for its AI features called [AI Lab](https://www.threads.com/@theahmedghanem/post/DV0kbQVjI3w?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) * **Adobe** now lets you ask an [AI assistant in Photoshop](https://techcrunch.com/2026/03/10/adobe-is-debuting-an-ai-assistant-for-photoshop/) to edit images for you * **Canva** unveiled Magic Layers, a tool that transforms flat images into [layered, editable designs](https://www.fastcompany.com/91506292/canva-new-magic-layers-ai-tool-will-break-your-design-process) * **Bumble **launched ‘Dates’, a new AI assistant designed to act like a [personal matchmaker](https://www.bloomberg.com/news/articles/2026-03-11/bumble-s-new-ai-assistant-aims-to-take-dating-beyond-the-swipe?embedded-checkout=true) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Closing arguments** began this week in the landmark social media addiction trial. The plaintiff says **YouTube, Instagram **engineered addictive features that harmed her mental health. Her lawyer said social media apps are “Trojan horses” designed to capture attention. Closing arguments begin in landmark social media addiction trial: (https://www.nbcnews.com/tech/social-media/social-media-trial-los-angeles-la-meta-youtube-rcna263063) __________ **Also in court this week:** * **Meta and Google presented their defence** in US trial over alleged social media addiction. [They argued](https://www.bloomberg.com/news/articles/2026-03-09/meta-google-pivot-in-addiction-trial-to-accuser-s-home-life) family turmoil and school stress caused the plaintiff’s anxiety, depression, body-image struggles. * **What it was like to watch grieving parents** [stare down Mark Zuckerberg in court](https://www.theverge.com/policy/893930/social-media-addiction-trial-los-angeles-zuckerberg-instagram-youtube) * **Elon Musk’s legal team has requested a mistrial **in the Twitter shareholder fraud case. This follows a problem of [too many potential jurors hating him](https://gizmodo.com/elon-musk-wants-a-do-over-twitter-trial-after-jury-pool-couldnt-hide-its-disdain-2000731598) * **Elon Musk’s spam frustration **was ‘[confusing](https://www.bloomberg.com/news/articles/2026-03-07/musk-s-spam-frustration-was-confusing-to-ex-twitter-executives)’ to ex-Twitter executives, former Twitter CEO Parag Agrawal and CFO Ned Segal testified in the court case over Musk’s tweets during deal negotiations -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772731131) Caption: -------------------- I gave my thoughts to **BBC News** about Ofcom’s deadline for tech giants to to [toughen up age checks](https://www.bbc.co.uk/news/articles/cn48n18pg1eo) for under-13s View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3c45940e-c171-42e1-87a1-cd988313c0ce/BBC_News_TikTok_Quote_-_Matt_Navarra.jpg?t=1773405057) Follow image link: (https://www.bbc.co.uk/news/articles/cn48n18pg1eo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ac75b05-ba99-43e5-a024-06b00077211f/lol130226_1.jpg?t=1773399777) Follow image link: (https://www.instagram.com/p/DVq__CNGnKv/?img_index=4) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/871f8160-cc4c-4f78-bf9d-ebc945b67fe4/lol130226_2.jpg?t=1773399922) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-someone-says-activity-7437875071576121346-ie4N?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ Instagram: (https://www.instagram.com/p/DVwE_szjjZL/?img_index=1) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bf7c1a7-55cd-463e-9cd7-cc9266178150/lol130226_3.jpg?t=1773400033) Follow image link: (https://www.threads.com/@kurtwag8/post/DVrUOugDxNO?xmt=AQF0s53onL6s7J0jc3zNXOQqOQktAp1_7rYez3IThj7Baw) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Get ready to see this bug-eyed little guy everywhere… With Apple’s latest emoji designs unveiled, the **new “Distorted Face”** is already being hailed as the defining reaction emoji of 2026. Its design mirrors Gen Z-style “deep-fried” reaction emoji memes used to show shock or disbelief. Early reactions online suggest it could quickly become one of the internet’s most-used emojis. This New Emoji Has The Entire Internet In A Chokehold: (https://www.buzzfeed.com/mjs538/new-emojis-2026) Tweet: (https://twitter.com/todayyearsold/status/2031122844298653850) And brands are already getting in on it… Tweet: (https://twitter.com/Wendys/status/2031884901557965271) __________ Tweet: (https://twitter.com/McDonalds/status/2031511141633921235) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4f2c5c73-d5bb-4d8a-b149-b1789bd6b4a5/Screenshot_2026-03-13_at_12.37.20.png?t=1773405463) Follow image link: (https://www.threads.com/@youtubecreators/post/DVy2PxVlFA1?xmt=AQF0nbOw7J4zUF32hlFqdDBVeJVLYWDZqGKH7dJF0K0XVQ-4EI0rd-eejUgVEdFk_MEDTiM-&slof=1) Caption: __________ **More viral news this week:** * **AI-generated war content** is [flooding X during the Iran conflict](https://www.wired.com/story/fake-ai-content-about-the-iran-war-is-all-over-x/) * **TikTok’s “mystery scoop” trend** sells [surprise merch revealed through charm scoops](https://www.nytimes.com/2026/03/09/style/mystery-scoops-tiktok.html) * **Gen Z is logging books, films and podcasts** to [escape doomscrolling habits](https://www.businessinsider.com/gen-z-doomscrolling-tracking-film-podcasts-books-analog-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands are increasingly mocking rivals in ads and social media to grab attention. Just look at how **Burger King **and **Wendy’s** roasted **McDonald’s** after CEO Chris Kempczinski’s awkward burger video. Also, **Pepsi **revived the Pepsi Challenge, using **Coca-Cola**’s polar bear mascot. Experts say rivalry marketing fuels engagement… but it risks a backlash. Why So Many Brands Are Throwing Shade at Their Competitors Right Now: (https://www.adweek.com/brand-marketing/why-so-many-brands-are-throwing-shade-at-their-competitors-right-now/) __________ **More brand news and views:** * **Instagram’s Close Friends feature** is emerging as a [powerful marketing tool for brands](https://www.inc.com/kira-jackson/this-overlooked-instagram-feature-might-be-the-most-powerful-tool-in-your-marketing-stack/91313306) * **Brands are building** [in-house entertainment studios](https://digiday.com/marketing/the-in-house-entertainment-studio-is-having-its-social-media-team-moment/) to create original shows and content * **Apple **is promoting the new super-cheap MacBook Neo with [intentionally weird TikTok videos](https://www.macrumors.com/2026/03/07/apple-posting-strange-tiktok-videos/) * **Marketing chief Annie Barrett** has a playbook to ensure **Adidas Originals** is [always part of the conversation](https://www.adweek.com/brand-marketing/adidas-originals-annie-barret-cultural-cachet/) * **Domino’s** has launched a social-first campaign turning influencer pizza orders into ‘[celebrity meals](https://www.marketingdive.com/news/dominos-redefines-celebrity-meals-in-social-first-campaign/813877/)’ * **Podcasters** signing with **Netflix** face new rules on [YouTube and TikTok clips](https://www.tubefilter.com/2026/03/06/netflix-podcasters-clipping-youtube-not-allowed/) * Why is **Pinterest** losing [advertiser interest](https://www.retailbrew.com/stories/2026/02/25/why-is-pinterest-losing-advertisers)? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"We have so many people who hate him [Elon] so much"“ — – **Elon Musk’s attorney **describes the problem of [trying to get an unbiased jury](https://gizmodo.com/elon-musk-wants-a-do-over-twitter-trial-after-jury-pool-couldnt-hide-its-disdain-2000731598) for his deal tweets court case __________ **Also quoted this week:** _“When you’re making money off of kids, you have to do it responsibly.”_ **- Mark Lanier**, the attorney representing the plaintiff in the big LA social [media addiction trial](https://apnews.com/article/meta-instagram-facebook-trial-social-media-addiction-0e99c9ba6159421720d616f9facd10f0) __________ _“We’ve never had young adults that were VR native… I suspect that they remain a core group of players, nut the games they play are going to change, and the amount of money they’ll have to spend will change too.”_ **- Meta VR games director Chris Pruett** hopes teen VR players [stick around](https://www.theverge.com/column/893526/meta-vr-games-teens) to support the struggling field as they get older -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **“YouTube Face”** — exaggerated facial expressions in thumbnails — is everywhere these days. **MrBeast’s** growth popularised the tactic through heavy thumbnail optimisation. Data-driven A/B testing proved expressive faces boost clicks and retention. This article takes a deep dive into the “Beastification” of **YouTube**. The Rise of YouTube Face: (https://www.theringer.com/2026/03/09/pop-culture/youtube-face-thumbnails-history-explained) __________ **Also:** * **Why brands spamming Reddit **for AI citations [is a risky strategy](https://www.productledseo.com/p/aeo-stop-spamming-reddit-for-citations?hide_intro_popup=true) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- If you’re the type of person who likes tinkering with the technical side of social, this could be the perfect project for you… **Periwinkle** allows you to set up a social media account entirely under your own control, not hosted by a central platform. But compatible with **Bluesky** and other social apps that use the **AT Protocol**. 🤓 🙌 Periwinkle is making self-hosted social media on Bluesky's AT Protocol even easier : (https://techcrunch.com/2026/03/09/periwinkle-at-protocol-bluesky-self-hosted-social-media/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Social media can turn absolutely anything into a viral scandal… even if it’s entirely made up. AI-made **“red v blue” posters** calling for school fights appeared on **TikTok** and **Snapchat** in mid-February. Schools in London cancelled detentions and police deployed officers in preparation for violence. But no violence occurred… Experts say the real viral driver was worried parents in **WhatsApp** **groups**, amplifying the meme into a phantom social media panic! How the 'red v blue school wars' exposed the social media gap between children and parents: (https://www.bbc.co.uk/news/articles/cy4wgzdydkeo) __________ **More WTF this week:** * **Influencers are flooding **TikTok and X with [videos defending Dubai’s safety](https://www.ft.com/content/a7bffadc-0787-48a6-a3d6-0a87ce1f3fdf) during missile attacks in the region (some of which have been aimed right at Dubai) **…and Dubai authorities** are [threatening fines](https://www.semafor.com/article/03/12/2026/gulf-authorities-warn-against-posting-war-footage-on-social-media) on people who share war footage from the city * **Chatbots encouraged ‘teens’** to [plan shootings](https://www.theverge.com/ai-artificial-intelligence/892978/ai-chatbots-investigation-help-teens-plan-violence), in a study of 10 major AI tools * **Researchers have built **an AI system that can [unmask anonymous accounts](https://www.theverge.com/ai-artificial-intelligence/889395/ai-agents-unmask-anonymous-online-accounts) by analysing writing patterns and clues * **‘Age Verification’ could force trans people** to [out themselves to use the internet](https://www.theverge.com/policy/892075/age-verification-kansas-id-trans) * **Snapchat refused to remove** a 14-year-old’s illegal account in Australia because [it listed its age as 25](https://www.theguardian.com/australia-news/2026/mar/11/social-media-ban-australia-snapchat-compliance) * **AI-generated influencers** are [promoting supplements on Instagram and TikTok](https://www.nytimes.com/2026/03/09/business/media/fake-ai-generated-accounts-social-media-supplements.html) without clear disclosure * **The White House posted **a TikTok video promoting ‘[justice the American way](https://www.theguardian.com/us-news/2026/mar/06/white-house-propaganda-video-characters)’ featuring Hollywood characters it didn’t have permission to use. Stars like Ben Stiller [pushed back](https://dailydot.com/ben-stiller-master-chief-condemn-white-house-video) * **Keir Starmer was accused** of ‘[mimicking Trump](https://www.theguardian.com/politics/2026/mar/06/keir-starmer-accused-of-mimicking-trump-with-middle-east-crisis-tiktok-post)’ with a Middle East crisis TikTok post which has since been taken down -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Meta AI was one of five **AI chatbots found to recommend illegal online casinos when prompted. Along with **Google’s Gemini**, it even offered advice on how to bypass UK gambling and addiction checks 😳 AI chatbots point vulnerable social media users to illegal online casinos, analysis shows: (https://www.theguardian.com/technology/2026/mar/08/ai-chatbots-point-vulnerable-to-online-casinos-gambling-addiction-uk) __________ **More fails:** * **Discord has fixed a bug** that [stored users’ private messages](https://www.eurogamer.net/discord-promises-additional-protections-following-arc-raiders-bug-that-stored-users-private-messages) in local log files -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- What numbers should you care about on **TikTok** in 2026? **Hootsuite’s** got you covered with this guide… TikTok analytics 2026: The ultimate guide for marketers: (https://blog.hootsuite.com/tiktok-analytics/) __________ **More pro tips:** * **LinkedIn** [busted a few myths](https://www.threads.com/@mattnavarra/post/DVyy1N-Cp7H) by confirming (again) that links, hashtags, posting frequency, boosting posts, or using third party tools do NOT trigger it to downrank your posts in feed. * **LinkedIn** shared tips on [optimising post content for citations by AI chatbots](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-optimizing-post-content-for-ai-chatbots/814635/) * **A new 22-page report** examines **Reddit**’s role in the [“hidden” B2B buyer journey](https://www.socialmediatoday.com/news/reddit-publishes-report-on-its-b2b-marketing-opportunities/814506/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$40.4 BILLION**“ — – **YouTube**’s [ad revenue in 2025](https://www.threads.com/@mattnavarra/post/DVvXG4Nipc7?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA), beating major Hollywood rivals combined **More stats:** * **LARRY’S BILLIONS: **Oracle disclosed its TikTok investment is worth roughly [$2 billion](https://www.cnbc.com/2026/03/11/oracle-tiktok-us-stake-outages.html) in a new financial filing * **BIG BLOX:** Roblox paid [$1.5 billion](https://www.threads.com/@mattnavarra/post/DVtpZYEih37?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) to creators last year, with top developers averaging $1.3 million * **REBEL REBEL**: Around [20%](https://www.threads.com/@mattnavarra/post/DV0aarDin7Y?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) of Australian teens still use TikTok and Snapchat despite a national under-16 social media ban. * **ROASTED: **Google’s AI Overviews are [44% more likely](https://www.threads.com/@mattnavarra/post/DVwOCIqiuPA?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) to talk smack about brands than ChatGPT (Google thinks the study is flawed) * **BAN-HAMMER:** X suspended [800 million](https://www.theguardian.com/technology/2026/mar/09/x-suspends-accounts-massive-scale-manipulation-attempts-russia) accounts in one year amid ‘massive’ scale of manipulation attempts * **OLD SCHOOL: **[79%](https://www.threads.com/@mattnavarra/post/DVtakC8imOu?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of Gen-Z say they miss the TikTok’s earlier, less branded content, and 41% feel nostalgic for a time when TikTok had fewer ads and brands * **PAYING BLIND:** [49%](https://www.threads.com/@mattnavarra/post/DVwRW0GCpDL?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of marketers don’t know how much they pay influencers, as agencies bundle fees * **EMBARRASSING: **[88%](https://www.threads.com/@mattnavarra/post/DVs8ti8inuO?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA) of respondents in an online poll by Elon Musk said X ads never led them to buy anything * **FEELING SOURCE-Y: **Reddit appears in [23% of AI citations](https://www.threads.com/@mattnavarra/post/DVjEcnZij4-?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA), beating Wikipedia (18%) and GitHub (12%) combined * **WOMEN OF THE WORLD TAKE OVER: **On TikTok, #WomenInSTEM and #WomenInFashion communities have grown [47% and 56%](https://www.threads.com/@mattnavarra/post/DVqVcAxiuk4?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA) YoY -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **YouTube’s **[on top of the world](https://www.threads.com/@mattnavarra/post/DVwU9axCinN?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) these days… And according to reports this week, **YouTube** now generates more annual ad revenue than **Disney, Netflix**, and all other global media businesses. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4bb574d-4ab4-4183-a209-3dfe2f261a54/YT_top.jpg?t=1773401728) Caption: __________ **More charts:** * **SOURCE-RY: **The top domains [where AI finds its answers](https://www.threads.com/@mattnavarra/post/DVvWK9ViqlR?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) * **GAINING INFLUENCE: **LinkedIn’s [growth as a source](https://www.threads.com/@mattnavarra/post/DVwSiQHit4i?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of info for AI chatbots -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- EU set to ban AI nudification apps in wake of Grok scandal: (https://www.politico.eu/article/eu-grok-x-elon-musk-ai-nudification-ban-in-wake-of-scandal/) __________ ##### Also spotted this week… * **Australian teens are bypassing** the country’s under-16 social media ban using VPNs and tricks to fool age verification. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-11/australian-teens-are-sneaking-onto-social-media-despite-ban)] * **New US child-safety laws** are pushing mandatory online age verification across platforms. [[CNBC](https://www.cnbc.com/2026/03/08/social-media-child-safety-internet-ai-surveillance.html)] * **Ministers must act more quickly** on deepfakes to protect women and girls, the UK technology secretary says. [[The Guardian](https://www.theguardian.com/politics/2026/mar/09/ministers-act-quickly-deepfakes-protect-women-girls-liz-kendall-technology-misogyny)] * **Creators in Europe** have cheered a new AI copyright framework while the tech industry warns of costs. [[Deadline](https://deadline.com/2026/03/european-parliament-approval-ai-resolution-creators-tech-1236749095/)] * **Spain launched** an AI tool to track hate speech on social media. [[Politico](https://www.politico.eu/article/sanchez-launches-ai-tool-to-track-hate-speech-on-social-media/)] * **Indonesia will ban** 'high risk' social media for under-16s. High-risk platforms include TikTok, YouTube, Instagram, Facebook, Threads, X and Roblox. [[Variety](https://variety.com/2026/digital/news/indonesia-social-media-ban-under-16s-1236680829/)] * **India’s Karnataka state **plans to ban social media for users under 16. [[TechCrunch](https://techcrunch.com/2026/03/06/indias-karnataka-signals-intent-to-ban-social-media-for-under-16s/)] * **Here’s an updated list** of the countries moving to ban social media for children. [[TechCrunch](https://techcrunch.com/2026/03/06/social-media-ban-children-countries-list/)] * **Roblox launched** new Incubator and Jumpstart programmes to help creators build new games. [[Roblox News](https://about.roblox.com/newsroom/2026/03/roblox-announces-incubator-jumpstart-creator-programs)] * **YouTube suspended** the ‘Jeopardy!’ host John Roderick’s podcast after flagging a 2019 episode for hate speech. [[The Daily Beast](https://www.thedailybeast.com/obsessed/youtube-bans-jeopardy-host-ken-jennings-podcast-over-hate-speech/)] * **TikTok will resume **sponsoring events in Canada again after gaining permission to remain in the country. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/tiktok-canadian-sponsorships-deal-1236528718/)] * **Russian government hackers** are targeting Signal and WhatsApp users, Dutch intelligence services have warned. [[TechCrunch](https://techcrunch.com/2026/03/09/russian-government-hackers-targeting-signal-and-whatsapp-users-dutch-spies-warn/)] * **TikTok named** Stephen Sanchez as the guest for episode three of TikTok In The Mix. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-stephen-sanchez-as-the-star-of-tiktok-in-the-mix-episode-3-presented-by-t-mobile?lang=en)] * **Snap has turned **portrait art into an interactive AR experience at SXSW. [[Snap Newsroom](https://newsroom.snap.com/spectacular-art-of-jonathan-yeo-sxsw)] * **Snapchat has launched **‘Cricket in a Snap,’ an ad suite targeting IPL conversations among Gen Z in India. [[Fortune India](https://www.fortuneindia.com/business-news/snapchat-bets-on-gen-z-cricket-frenzy-with-cricket-in-a-snap-ad-suite/130953)] * **Meta explained** how its Advanced Browsing Protection (ABP) in Messenger detects malicious links while preserving privacy. [[Engineering at Meta](https://engineering.fb.com/2026/03/09/security/how-advanced-browsing-protection-works-in-messenger/)] **New features and tests:** * **Threads is now** in Meta Account Centre, along with a revamped Settings menu. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DVlZjHCjIpj?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg)] * **Threads has added** a shortcut to manage your Meta Verified subscription. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DV0z_uqjO_g)] * **TikTok revamped** its Balance section with a new UI update. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DV0kLBiDIg5?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA)] * **Disney+ launched** a TikTok-style vertical video feed called “Verts”. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/disney-creator-content-launches-vertical-video-verts-1236528489/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Every influencer eventually becomes a merch store: (https://www.theverge.com/tech/892140/tucker-carlson-merch-commie-hat-influencers-mrbeast) __________ **Also worth a read this weekend:** * **AI incites a new wave of grieving parents** [fighting for online safety](https://www.nytimes.com/2026/03/10/technology/ai-social-media-child-safety-parents.html) * **On Facebook, it now pays** to [post about politics](https://www.chaoticera.news/p/on-facebook-it-now-pays-to-post-about-politics) * **The mysterious case** of the DHS [white supremacist memelord](https://www.theverge.com/column/892985/dhs-white-supremacist-memelord) * **How Roblox is minting** [teen millionaires](https://www.bloomberg.com/news/articles/2026-03-06/roblox-s-teen-millionaires-are-disrupting-the-gaming-industry?sref=YURDD6is) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- It turns out that if you’re fancily-dressed young man in the world of high-end banking, you don’t get a free pass to parade yourself as an influencer in a swish photo shoot. _“When four ‘finance boys’ went viral last week for their Loro Piana- and Hermés-studded photo shoot, they violated more than the sacrosanct rule of not outdressing your boss. _ _“They brought Wall Street banks into the memeosphere, attracting publicity that has clashed with the hush-hush world of high finance.”_ Young bankers are learning the hard way that Wall Street doesn't do influencers: (https://www.businessinsider.com/finance-boys-tiktok-generation-old-school-wall-street-goldman-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s all folks. You social media debriefing for this week is done. A couple of quick reminders before you go… __________ ##### **NEW EPISODE: Channel 4’s Battle of the Brands** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dd1d2134-2184-4f24-a351-b0b92aa19da7/image.png?t=1773407194) Caption: The second episode of [Channel 4’s ‘Battle of the Brands’](https://www.channel4.com/programmes/battle-of-the-brands) is now available to watch. (Use a VPN if you’re not in the UK) My face briefly pops-up again to talk about Aldi’s battles with rival M&S on social media. Here’s a quick clip: Instagram: (https://www.instagram.com/reel/DVvu5VTDBCu/) __________ ##### **Geekout x Instagram Edits Exec Q&A** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2cec7643-b492-4ad1-83b8-0a04a91c2495/Instagram_Edits_-_Matt_Simari.jpg?t=1773407255) Caption: This might be your last chance to send me questions you’d like me to ask Instagram Edit’s Director or Product Management, **Matt Simari.** The best 5 questions will WIN an Instagram Merch Bundle. Hit reply and send me your questions now. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-links-posts-meta-moltbook-youtube-disney

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16437a85-cfc8-4155-a6b5-aaf89d410d45/Geekout_130326.jpg?t=1773406751) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% off Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **⚡️ Optimize Geekout ⚡️** (https://geekout.mattnavarra.com/p/instagram-links-posts-meta-moltbook-youtube-disney) -------------------- ## **Hello, geeks!** Has hell frozen over? Instagram is finally letting you add links in post captions! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0259e47b-8a1d-4529-bd33-42f671859c76/IMG_1018.jpg?t=1773400405) Follow image link: (https://www.threads.com/@itsatravelod/post/DVxO-9SDsh4?xmt=AQF0SrpEM55oGCSzUhWdMJRLoYZLqOfQYPJUkByYjg0UBg) Caption: Credit: @itsatravelod But because its a Mark Zuckerberg production, of course, there’s a catch. It’s currently only a test with a select group of Instagram users. But more importantly, you have to be a Meta Verified subscriber. In addition, it looks like the number of posts you can publish with links in captions is limited per month, based on your Meta Verified subscription tier. Keep scrolling for my take on 2026’s biggest Instagram plot twist so far. **Coming up in this week’s Geekout:** * 🔗** Instagram’s testing clickable links in captions**… but is it long overdue or a really bad idea? - * 🤖** Mark Zuckerberg just acquired MoltBook**… but what will he do with the viral social network for AI bots? - * **⚖️ Social media addiction lawsuit climax…** closing arguments made. But what will be the jurors verdict? - * 😮** 9 new emojis are coming soon…** but one of them is already going viral. And brands can’t stop using it. Plus over **33 new platform features** on TikTok, Instagram, WhatsApp, and Threads have been spotted in the wild this week. But before we dive in… 👇 **2 cool things…** * 🛑 Stop screenshotting social posts for your reports. I save hours every month with **[this ONE tool](https://www.measure.studio/geekout-special)**** **— Try it for free [ad] - * 📺 [This web app](https://www.engadget.com/entertainment/youtube/this-web-app-lets-you-channel-surf-youtube-like-a-90s-kid-watching-cable-220651107.html) lets you 'channel surf' YouTube like a '90s kid watching cable -------------------- ###### SPONSORED ▶︎ TOP SOCIAL TOOL #### Your Social Reports Don’t Need to Take Half a Day ⏱️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5e4bcb8b-160c-4f9b-a554-1fa3a10c4535/image.png?t=1773331313) Follow image link: (https://www.measure.studio/geekout-special) Caption: Ever started creating a new social report doc… …Then realised you still need to pull numbers from five different platforms? So the report building ritual begins: 👎🏻 Screenshot posts 👎🏻 Copy metrics into spreadsheets 👎🏻 Double-check numbers 👎🏻 Format slides until your eyes blur 😩 [Measure Studio](https://www.measure.studio/geekout-special)** **kills that entire process. It pulls your social data together and turns it into clean, client-ready reports in minutes. ❌ No spreadsheet chaos. No screenshotting posts. No slide-building marathons. And it’s had some **powerful upgrades**: * ⚡ **One-Click Report Refresh** — update every metric across a full report instantly * 📈 **Competitor Benchmarking** — show exactly how your accounts stack up against other brands * ⚙️ **Custom Report Layouts** — drag metrics anywhere to build slides exactly how you want * 💻 **PowerPoint Export** — generate polished decks ready to send to clients or leadership * 🎨 **Custom Branding** — apply your logo, fonts, and colours to every report Measure Studio** **is used by social teams at Uber, Samsung, and H&M. Honestly… if reporting eats half your afternoon every month, this tool is ridiculously useful. 👉 **[Try Measure Studio FREE for 2 Weeks](https://www.measure.studio/geekout-special)**** **… and never screenshot another social post for a report again! 🔓 Unlock Free Trial (https://www.measure.studio/geekout-special) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Instagram is testing clickable links in post captions — But there’s a catch: (https://www.engadget.com/social-media/meta-is-testing-clickable-links-in-instagram-captions-for-verified-subscribers-184555406.html) 2. **YouTube surpasses Disney** to become the world’s largest media company [[DISRUPTING](https://www.hollywoodreporter.com/business/digital/youtube-worlds-largest-media-company-2025-tops-disney-1236525130/)] 3. **UK MPs reject social ban for under-16s **but didn’t kill the idea completely [[RESISTING](https://news.sky.com/story/mps-vote-down-social-media-ban-for-under-16s-13517545)] 4. **Meta acquired Moltbook**, the viral social network for AI bots [[HARVESTING](https://www.axios.com/2026/03/10/meta-facebook-moltbook-agent-social-network)] 5. **X agrees to alter blue check verification system** in Europe after EU fine [[COMPLYING](https://archive.is/a9RYK)] -------------------- ###### SPONSORED ▶︎ TOP NEWSLETTER ### A free newsletter read by 117,000 marketers View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9b10c995-3515-4b1e-8911-ce7c8bd5ca7d/hamm_canvas.png?t=1763597017) Follow image link: (https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_56ba3e99-473c-490a-a4c9-0fb1c89f9154_a2215491-e259-46b3-a329-c90748e98c8a) Caption: The best marketing ideas come from marketers who live it. That’s what [The Marketing Millennials](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_56ba3e99-473c-490a-a4c9-0fb1c89f9154_a2215491-e259-46b3-a329-c90748e98c8a) delivers: real insights, fresh takes, and no fluff. Written by [Daniel Murray](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_56ba3e99-473c-490a-a4c9-0fb1c89f9154_a2215491-e259-46b3-a329-c90748e98c8a), a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game. [Sign Up Free](https://themarketingmillennials.com/newsletter-subscription/?utm_source=beehiiv&utm_medium=email&utm_campaign=7U1DQVWSR3&utm_content=free_hamm_reader_count&_bhiiv=opp_e08f3f15-e59d-4bd3-974c-775eaa7a4392_0dc03936&bhcl_id=d0b31333-3657-4e4f-bd3f-7d4bd9710fe6_56ba3e99-473c-490a-a4c9-0fb1c89f9154_a2215491-e259-46b3-a329-c90748e98c8a) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Click here? Instagram tests caption links** Meta is testing clickable links in Instagram captions for verified subscribers: (https://www.engadget.com/social-media/meta-is-testing-clickable-links-in-instagram-captions-for-verified-subscribers-184555406.html) Something most of us had assumed would NEVER happen has happened, and it could change the feel of Instagram forever… or will it? As first shared by [Andrea Valeria](https://www.threads.com/@itsatravelod/post/DVxO-9SDsh4?xmt=AQF0SrpEM55oGCSzUhWdMJRLoYZLqOfQYPJUkByYjg0UBg) on Threads, Meta is testing the ability to add a link to a post caption on Instagram. There are caveats: you have to be a Meta Verified subscriber, and it appears you can only publish 10 posts with links in captions per month. I suspect Meta may decide to limit the number of posts with links in captions based on your Meta Verified subscription tier, which is what it currently does for links in Reels. 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dfbdf989-e9f4-4fa2-9225-e984805acfc6/image.png?t=1773400755) Follow image link: (https://www.facebook.com/business/tools/meta-verified-for-business) Caption: Credit: Meta But still, this is wild because platform boss Adam Mosseri previously [said](https://www.youtube.com/watch?v=RroXkGGclQI) that allowing links in post captions was unlikely to happen, as it would change the dynamic of Instagram. Mosseri feared they would become spammy by becoming a vector for abuse by bad actors. So why now? It’s probably as simple as Meta wanting to grow its subscription business. Giving people what they want is a good way to do that. Limiting links per month is a good way to minimise the risk of spam, and Instagram has probably factored in AI-powered improvements in moderation efficiency and feed ranking to make sure the app doesn’t become a swamp of ‘click here!’ trash. Meta has also [just introduced](https://www.socialmediatoday.com/news/meta-outlines-improved-scam-protection-in-messenger-app/814259/) enhanced scam protections that better detect malicious links. Instagram has been shuffling this way for a while. It already allows multiple ‘links in bio’, and as I mentioned, Meta Verified users can already put a limited number of links per month in Reels captions. And the brutal truth is that posts aren’t as big a part of Instagram as they used to be. The app has been largely about shoving Reels into your face for months now. The speed at which it turned into a different flavour of TikTok has been striking. In that context, adding links to post captions just feels like a natural evolution, and I’d be surprised if it causes any of the problems Mosseri used to worry it would. But what do you think? Is this change long overdue, or will it turn Instagram into a link-spam nightmare? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7612905d-0fe8-4e5c-bdc0-0043e40d98b1/image.png?t=1773401882) Follow image link: (https://about.fb.com/news/2026/03/meta-launches-new-anti-scam-tools-deploys-ai-technology-to-fight-scammers-and-protect-people/) Caption: Meta’s new advanced scam protection in Messenger | Credit: Meta * **Meta** is introducing new [anti-scam protections](https://www.theverge.com/tech/892939/meta-facebook-whatsapp-messenger-scam-detection) across Facebook, WhatsApp, and Messenger * **Meta **launched [mini games](https://gizmodo.com/meta-hopes-mini-games-will-make-you-forget-its-smart-glasses-are-recording-you-naked-2000732798) for its Ray-Ban Display smart glasses * **Meta**’s deepfake moderation [isn’t good enough](https://www.theverge.com/tech/891933/meta-oversight-board-ai-labels-deepfake-c2pa-facebook-instagram), its Oversight Board says * **Meta** has [delayed](https://www.nytimes.com/2026/03/12/technology/meta-avocado-ai-model-delayed.html) the launch of its new AI model ‘Avocado’ over performance concerns * **Meta** is preparing to deploy 4 new [homegrown chips](https://www.bloomberg.com/news/articles/2026-03-11/meta-preparing-to-deploy-four-new-homegrown-chips-to-handle-ai?sref=YURDD6is) to handle AI * **Meta** argued that uploading pirated books via BitTorrent [qualifies as fair use](https://torrentfreak.com/uploading-pirated-books-via-bittorrent-qualifies-as-fair-use-meta/), in an AI training lawsuit 🤨 * **Meta **is [updating](https://digiday.com/marketing/metas-measurement-and-attribution-updates-are-welcomed-but-not-ground-breaking-ad-execs-say/) how it measures and attributes ad clicks to better align with third-party tools * **Meta** wiped out more than [150,000 scam-linked accounts](https://about.fb.com/news/2026/03/meta-global-law-enforcement-disrupt-major-southeast-asia-criminal-scam-networks/) across its platforms in a joint operation with Royal Thai Police * **Meta** hired the team behind AI startup [Gizmo](https://www.businessinsider.com/ex-snapchat-engineers-behind-gizmo-join-meta-superintelligence-labs-2026-3), which lets people create and share interactive content, like mini apps or games * **Meta **will now charge advertisers new “[location fees](https://www.bloomberg.com/news/articles/2026-03-10/meta-hikes-fees-for-advertisers-to-cover-europe-s-digital-taxes)” to cover digital taxes in several European countries. * **Facebook **launched an [affiliate partnerships hub](https://www.threads.com/@mattnavarra/post/DVtmt3FilG6?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) for creator monetisation * **Facebook **is working on [reducing notifications](https://www.threads.com/@theahmedghanem/post/DVlVEA6DE5M?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) from Pages by prioritising more relevant updates **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/09364f9e-ce80-4dbb-9ead-adcffe1bf008/image.png?t=1773402264) Follow image link: (https://piunikaweb.com/2026/03/13/instagram-testing-comment-editing-feature/) Caption: Instagram added ability to edit comments | Credit: [piunikaweb.com](https://piunikaweb.com) * **Instagram** is finally working on the ability to [edit comments](https://piunikaweb.com/2026/03/13/instagram-testing-comment-editing-feature/) after you post them (wild this wasn’t already possible!) * **Instagram** profiles for notable people are showing up [prominently](https://www.seroundtable.com/google-instagram-knowledge-panel-design-39263.html) in **Google** searches as part of a new test * **Instagram **added a new option to [hide all activity bubbles](https://www.threads.com/@theahmedghanem/post/DVlTolijBh-?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) in the feed and Reels (I know this one will please a lot of people!) * **Instagram** has been spotted introducing [voice effects in DMs](https://www.threads.com/@prabodhaonline/post/DVxkKMhFj9V?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) (sadly, no Mosseri voice effect yet) * **Instagram **is testing a new [Shuffle icon](https://www.threads.com/@oncescuradu/post/DVlYBmljPKX?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for songs added to reels * **Instagram** is working on a big UI update for the [Saved Posts](https://www.threads.com/@theahmedghanem/post/DV0jrTEjN1F?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) section * **Apple** launched a [new @helloapple account](https://www.threads.com/@mattnavarra/post/DVyWK5HilJh?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) on **Instagram** * **Instagram Edits **added [freeze frame](https://www.threads.com/@mattnavarra/post/DVvZDEpCp96?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA), a voiceover teleprompter, and curated sound effects * **Instagram Edits **added ‘[Optimize for Faster Editing](https://www.threads.com/@theahmedghanem/post/DVlUGpKjCjE?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg)’, which slightly reduces video quality while editing, without affecting export quality. **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d487156-9668-4d78-bbaa-ef28ada8dc23/image.png?t=1773402624) Follow image link: (https://techcrunch.com/2026/03/11/whatsapp-is-launching-parent-linked-accounts-for-pre-teens/) Caption: WhatsApp’s new parent-managed accounts for under-13s | Credit: Mata * **WhatsApp** is now letting under-13s use the platform, with new [parent-managed accounts](https://techcrunch.com/2026/03/11/whatsapp-is-launching-parent-linked-accounts-for-pre-teens/) * **WhatsApp** is testing [rounded chat bubbles](https://9to5google.com/2026/03/09/whatsapp-embraces-rounded-chat-bubbles/), replacing the classic speech-bubble design * **WhatsApp** Channels now lets you [add music](https://www.threads.com/@jonahmanzano/post/DVlRVGOiSzt?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) to your posts to share tracks directly with your followers * **WhatsApp** is rolling out a feature that shows [how many times](https://www.threads.com/@wabetainfo/post/DVtNzmmCMeK?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) any channel update has been forwarded * **WhatsApp**’s [multiple accounts](https://www.threads.com/@theahmedghanem/post/DVlUdKDDIWS?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) feature appears close to launch, as the Settings tab has been renamed to ‘You’ * **WhatsApp** added support for [another](https://www.threads.com/@oncescuradu/post/DV0z5kxjB9Q) third-party messaging platform in the EU, Haiket * **WhatsApp** has been spotted [re-ordering its tabs](https://www.threads.com/@theahmedghanem/post/DV0izhlDP2h?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) again * **Threads **now lets users [manage their Meta Verified](https://www.threads.com/@jonahmanzano/post/DVvuUfpiVfH?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) subscription directly within the app * **Threads** now supports the iOS 26 keyboard and [Liquid Glass UI](https://www.threads.com/@itsjackington/post/DVrYm6MjmEG?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) * **Threads** looks set to use a [larger font](https://www.threads.com/@alex193a/post/DVSBAJ1iDWS?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for posts that contain just a single emoji **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bb0d31dc-062d-4c4d-9017-2c3d4eea16f5/x_product_links.jpeg?t=1773402884) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts/814139/) Caption: X’s new product mention link ad format | Credit: X * **X** is testing new ad format that includes [product mention links](https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts/814139/). X’s head of product said X is “trying to make an ad product that isn’t an ad.” * **xAI**’s Grok generated offensive posts about [football disasters and religions](https://news.sky.com/story/grok-posts-about-fatal-football-disasters-sickening-says-government-13516920), causing outrage in the UK. Liverpool FC and Manchester United have already [complained](https://www.theguardian.com/technology/2026/mar/09/liverpool-and-manchester-united-complain-to-x-over-sickening-grok-ai-posts) * **X **could be [breaching US sanctions](https://www.engadget.com/social-media/x-could-be-breaching-us-sanctions-on-iran-watchdog-warns-213550284.html) on Iran, a watchdog has warned **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b46062eb-c89a-4937-8bc8-01fabfa39800/image.png?t=1773403194) Follow image link: (https://newsroom.tiktok.com/apple-music-and-tiktok-introduce-new-play-full-song-experience-bringing-seamless-music-discovery-and-listening-together?lang=en) Caption: Apple Music / TikTok Introduce New 'Play Full Song' Experience | Credit: TikTok * **TikTok** officially added two new music features. Apple Music subscribers can now [play full songs](https://techcrunch.com/2026/03/11/tiktok-now-lets-apple-music-subscribers-play-full-songs-without-leaving-the-app/) without leaving the app. There’s all a new [‘Listening Party’ feature](https://newsroom.tiktok.com/apple-music-and-tiktok-introduce-new-play-full-song-experience-bringing-seamless-music-discovery-and-listening-together?lang=en) * **TikTok **now lets you post Stories [exclusively](https://www.threads.com/@jonahmanzano/post/DVvwFWUiaVG?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for your subscribers * **TikTok** is launching [TikTok Radio](https://variety.com/2026/digital/news/tiktok-radio-podcast-network-iheartmedia-1236685247/) from iHeart, a live audio channel that will blend content from creators with music * **TikTok** is introducing [Live Talent](https://www.threads.com/@theahmedghanem/post/DV0zrIxDK9n), a new feature for livestream creators * **TikTok **is aggressively [targeting advertising budgets](https://digiday.com/podcasts/tiktok-after-the-legal-fight-and-why-its-coming-for-metas-ad-dollars/)—especially those currently spent on Meta * **TikTok** can [continue its operations](https://www.engadget.com/apps/tiktok-can-continue-its-operations-in-canada-after-agreeing-to-enhanced-security-measures-095239399.html) in Canada after agreeing to enhanced security measures * **TikTok** now includes a [Campaign Reminders](https://www.threads.com/@theahmedghanem/post/DV0j8v9DNI1?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) feature designed to help you avoid missing opportunities * **TikTok** launched an [in-app Oscars hub](https://newsroom.tiktok.com/filmtok-continues-to-spark-awards-season-buzz-ahead-of-the-98th-oscars?lang=en) to power awards night conversation * **An official #BookTok chart** combining retail sales and TikTok engagement data [will launch in the UK](https://www.theguardian.com/books/2026/mar/12/official-booktok-chart-set-to-launch-in-the-uk) **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a6f309e-bcb7-4f9b-84e3-c8b929468871/youtube-likeness-detection-2026-03-09-at-2.12.10-PM.webp?t=1773403405) Follow image link: (https://techcrunch.com/2026/03/10/youtube-expands-ai-deepfake-detection-to-politicians-government-officials-and-journalists/) Caption: YouTube’s AI deepfake detection tool | Credit: YouTube * **YouTube** is expanding its [AI deepfake detection tool](https://techcrunch.com/2026/03/10/youtube-expands-ai-deepfake-detection-to-politicians-government-officials-and-journalists/) to politicians, government officials and journalists * **YouTube** rolled out [unskippable 30-second ads](https://www.androidauthority.com/youtube-on-tv-unskippable-30-second-ads-3648246/) on connected TV apps worldwide (eww… thanks Google!) * **YouTube **now [remembers](https://www.androidauthority.com/youtube-remembers-your-sorting-preference-3648510/) how you like your videos sorted * **YouTube **is investing [$20 million](https://www.socialmediatoday.com/news/youtube-allocates-20m-toward-a-digital-literacy-education-program-for-teen/814507/) in a new global digital literacy program for teens * **YouTube** launched ‘Top Podcasts Lineup’ to [sell premium podcast ads](https://www.tubefilter.com/2026/03/12/youtube-select-top-podcasts-ad-lineup/) * **YouTube **for Android TV now [shows](https://9to5google.com/2026/03/10/youtube-for-android-tv-now-shows-premium-family-plan-members-at-account-switcher/) Premium family plan members at account switcher * **Google** invested $1 million in [AI animation studio](https://www.bloomberg.com/news/articles/2026-03-11/google-backs-animaj-studio-using-ai-to-make-content-for-kids-on-youtube?sref=YURDD6is) Animaj, which makes kids’ videos for **YouTube** **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/32f63327-7ad6-4128-851a-d2e7bd133a6f/image.png?t=1773404089) Follow image link: (https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc) Caption: LinkedIn launches new AI feed ranking system | Credit: LinkedIn * **LinkedIn** is clamping down on [engagement-bait “comment yes!” type posts](https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc), engagement pods, automated comments, and recycled thought leadership content * **LinkedIn** is testing a [new Interest Picker feature](https://www.linkedin.com/pulse/updates-linkedin-feed-focusing-authentic-relevant-tim-jurka-umwnc/?trackingId=sDN2ZEDfTBWVU5g7Ft5EJw%3D%3D) to personalize feeds faster for new users * **Bluesky**’s CEO Jay Graber has [stood down](https://www.socialmediatoday.com/news/bluesky-ceo-steps-down-as-the-app-focuses-on-growth/814261/) as the company chases growth * **Snapchat** revealed the full list of nominees for its first [Snappy Awards](https://variety.com/2026/digital/awards/snapchat-snappy-awards-dj-khaled-lifetime-achievement-1236684740/) to celebrate top creators. DJ Khaled will receive a Lifetime Achievement Award * **Discord** launched ‘[Discord Official](https://discord.com/blog/claim-your-game)’ to verify game servers and profiles * **Twitch** is testing [Gift ‘Em All](https://www.tubefilter.com/2026/03/12/twitch-subscriptions-gift-em-all-experimental-feature/), a feature that gifts subscriptions to every viewer in a stream * **Pinterest **and **Amazon** have launched an integration letting creators [link Amazon Storefronts](https://www.lindseygamble.com/blog/pinterest-and-amazon-partner-to-let-amazon-influencer-creators-link-their-storefronts) to profiles * **Signal **issued [scam warnings](https://www.bbc.co.uk/news/articles/cp85rpm0lq8o) to users after hackers targeted officials * **Substack** launched a built-in [podcast recording studio](https://techcrunch.com/2026/03/12/substack-launches-a-built-in-recording-studio/) * **Tinder** is trying to [beat swipe fatigue](https://techcrunch.com/2026/03/12/tinder-tries-to-lure-people-back-to-online-dating-with-irl-events-virtual-speed-dating/) with IRL events, video speed dating and AI matching -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **X** has quietly added an option to [block Grok from editing](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-option-to-restrict-grok-image-variations/814140/) uploaded media. The change follows the recent global backlash over sexualised AI deepfakes generated using Grok. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8db63fb1-367c-4044-84ae-372acf6fdacf/x_grok_block.webp?t=1773399335) Caption: __________ ##### Also spotted this week… * **LinkedIn** is testing an [AI interviewer that screens candidates](https://www.socialmediatoday.com/news/linkedin-tests-out-ai-powered-interview-screening/814636/) before human job interviews * **Reddit **is now the [most cited source](https://dev.to/wilow445/why-reddit-is-quietly-becoming-the-1-source-ai-platforms-cite-2ecl) in AI summaries and Chatbot responses …but **LinkedIn** is [rising fast](https://www.socialmediatoday.com/news/linkedin-is-a-leading-source-for-ai-answers/814388/) * **LinkedIn** also launched a new [AI feed ranking system](https://www.linkedin.com/blog/engineering/feed/engineering-the-next-generation-of-linkedins-feed) for smarter content recommendations * **X** introduced a Grok-powered audio feature that [reads long-form articles aloud](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-ai-powered-audio-reading-long-form-articles/814138/) * **xAI’**s Grok app now has a new [image settings](https://www.threads.com/@theahmedghanem/post/DV0iUWmDD5y?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) menu * **Meta **is adding new AI tools that auto-generate **Facebook** [Marketplace listings](https://about.fb.com/news/2026/03/facebook-marketplace-new-meta-ai-tools-make-selling-faster-and-easier/), suggest prices from photos, draft responses for buyers and more * **Meta**’s Manus AI now has an Instagram connector allowing users to [publish Posts, Stories and Reels](https://www.threads.com/@testingcatalog/post/DVzXpVzjac2?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) * **WhatsApp **is rolling out a [dedicated Meta AI tab](https://wabetainfo.com/whatsapp-is-rolling-out-a-meta-ai-tab-as-a-central-hub-on-android/) to centralise all AI-powered features in one place * **WhatsApp** is working on [higher-tier subscription plans](https://www.threads.com/@wabetainfo/post/DVugNCwCAm2?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg) for Meta AI, with increased usage limits and more. * **OpenAI’s Sora** video generator is reportedly being [built into ChatGPT](https://www.theverge.com/ai-artificial-intelligence/893189/openai-chatgpt-sora-integration) * **CapCut **introduced a new tab for its AI features called [AI Lab](https://www.threads.com/@theahmedghanem/post/DV0kbQVjI3w?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA) * **Adobe** now lets you ask an [AI assistant in Photoshop](https://techcrunch.com/2026/03/10/adobe-is-debuting-an-ai-assistant-for-photoshop/) to edit images for you * **Canva** unveiled Magic Layers, a tool that transforms flat images into [layered, editable designs](https://www.fastcompany.com/91506292/canva-new-magic-layers-ai-tool-will-break-your-design-process) * **Bumble **launched ‘Dates’, a new AI assistant designed to act like a [personal matchmaker](https://www.bloomberg.com/news/articles/2026-03-11/bumble-s-new-ai-assistant-aims-to-take-dating-beyond-the-swipe?embedded-checkout=true) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- **Closing arguments** began this week in the landmark social media addiction trial. The plaintiff says **YouTube, Instagram **engineered addictive features that harmed her mental health. Her lawyer said social media apps are “Trojan horses” designed to capture attention. Closing arguments begin in landmark social media addiction trial: (https://www.nbcnews.com/tech/social-media/social-media-trial-los-angeles-la-meta-youtube-rcna263063) __________ **Also in court this week:** * **Meta and Google presented their defence** in US trial over alleged social media addiction. [They argued](https://www.bloomberg.com/news/articles/2026-03-09/meta-google-pivot-in-addiction-trial-to-accuser-s-home-life) family turmoil and school stress caused the plaintiff’s anxiety, depression, body-image struggles. * **What it was like to watch grieving parents** [stare down Mark Zuckerberg in court](https://www.theverge.com/policy/893930/social-media-addiction-trial-los-angeles-zuckerberg-instagram-youtube) * **Elon Musk’s legal team has requested a mistrial **in the Twitter shareholder fraud case. This follows a problem of [too many potential jurors hating him](https://gizmodo.com/elon-musk-wants-a-do-over-twitter-trial-after-jury-pool-couldnt-hide-its-disdain-2000731598) * **Elon Musk’s spam frustration **was ‘[confusing](https://www.bloomberg.com/news/articles/2026-03-07/musk-s-spam-frustration-was-confusing-to-ex-twitter-executives)’ to ex-Twitter executives, former Twitter CEO Parag Agrawal and CFO Ned Segal testified in the court case over Musk’s tweets during deal negotiations -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772731131) Caption: -------------------- I gave my thoughts to **BBC News** about Ofcom’s deadline for tech giants to to [toughen up age checks](https://www.bbc.co.uk/news/articles/cn48n18pg1eo) for under-13s View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3c45940e-c171-42e1-87a1-cd988313c0ce/BBC_News_TikTok_Quote_-_Matt_Navarra.jpg?t=1773405057) Follow image link: (https://www.bbc.co.uk/news/articles/cn48n18pg1eo) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1ac75b05-ba99-43e5-a024-06b00077211f/lol130226_1.jpg?t=1773399777) Follow image link: (https://www.instagram.com/p/DVq__CNGnKv/?img_index=4) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/871f8160-cc4c-4f78-bf9d-ebc945b67fe4/lol130226_2.jpg?t=1773399922) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-someone-says-activity-7437875071576121346-ie4N?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ Instagram: (https://www.instagram.com/p/DVwE_szjjZL/?img_index=1) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bf7c1a7-55cd-463e-9cd7-cc9266178150/lol130226_3.jpg?t=1773400033) Follow image link: (https://www.threads.com/@kurtwag8/post/DVrUOugDxNO?xmt=AQF0s53onL6s7J0jc3zNXOQqOQktAp1_7rYez3IThj7Baw) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Get ready to see this bug-eyed little guy everywhere… With Apple’s latest emoji designs unveiled, the **new “Distorted Face”** is already being hailed as the defining reaction emoji of 2026. Its design mirrors Gen Z-style “deep-fried” reaction emoji memes used to show shock or disbelief. Early reactions online suggest it could quickly become one of the internet’s most-used emojis. This New Emoji Has The Entire Internet In A Chokehold: (https://www.buzzfeed.com/mjs538/new-emojis-2026) Tweet: (https://twitter.com/todayyearsold/status/2031122844298653850) And brands are already getting in on it… Tweet: (https://twitter.com/Wendys/status/2031884901557965271) __________ Tweet: (https://twitter.com/McDonalds/status/2031511141633921235) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4f2c5c73-d5bb-4d8a-b149-b1789bd6b4a5/Screenshot_2026-03-13_at_12.37.20.png?t=1773405463) Follow image link: (https://www.threads.com/@youtubecreators/post/DVy2PxVlFA1?xmt=AQF0nbOw7J4zUF32hlFqdDBVeJVLYWDZqGKH7dJF0K0XVQ-4EI0rd-eejUgVEdFk_MEDTiM-&slof=1) Caption: __________ **More viral news this week:** * **AI-generated war content** is [flooding X during the Iran conflict](https://www.wired.com/story/fake-ai-content-about-the-iran-war-is-all-over-x/) * **TikTok’s “mystery scoop” trend** sells [surprise merch revealed through charm scoops](https://www.nytimes.com/2026/03/09/style/mystery-scoops-tiktok.html) * **Gen Z is logging books, films and podcasts** to [escape doomscrolling habits](https://www.businessinsider.com/gen-z-doomscrolling-tracking-film-podcasts-books-analog-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Brands are increasingly mocking rivals in ads and social media to grab attention. Just look at how **Burger King **and **Wendy’s** roasted **McDonald’s** after CEO Chris Kempczinski’s awkward burger video. Also, **Pepsi **revived the Pepsi Challenge, using **Coca-Cola**’s polar bear mascot. Experts say rivalry marketing fuels engagement… but it risks a backlash. Why So Many Brands Are Throwing Shade at Their Competitors Right Now: (https://www.adweek.com/brand-marketing/why-so-many-brands-are-throwing-shade-at-their-competitors-right-now/) __________ **More brand news and views:** * **Instagram’s Close Friends feature** is emerging as a [powerful marketing tool for brands](https://www.inc.com/kira-jackson/this-overlooked-instagram-feature-might-be-the-most-powerful-tool-in-your-marketing-stack/91313306) * **Brands are building** [in-house entertainment studios](https://digiday.com/marketing/the-in-house-entertainment-studio-is-having-its-social-media-team-moment/) to create original shows and content * **Apple **is promoting the new super-cheap MacBook Neo with [intentionally weird TikTok videos](https://www.macrumors.com/2026/03/07/apple-posting-strange-tiktok-videos/) * **Marketing chief Annie Barrett** has a playbook to ensure **Adidas Originals** is [always part of the conversation](https://www.adweek.com/brand-marketing/adidas-originals-annie-barret-cultural-cachet/) * **Domino’s** has launched a social-first campaign turning influencer pizza orders into ‘[celebrity meals](https://www.marketingdive.com/news/dominos-redefines-celebrity-meals-in-social-first-campaign/813877/)’ * **Podcasters** signing with **Netflix** face new rules on [YouTube and TikTok clips](https://www.tubefilter.com/2026/03/06/netflix-podcasters-clipping-youtube-not-allowed/) * Why is **Pinterest** losing [advertiser interest](https://www.retailbrew.com/stories/2026/02/25/why-is-pinterest-losing-advertisers)? -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"We have so many people who hate him [Elon] so much"“ — – **Elon Musk’s attorney **describes the problem of [trying to get an unbiased jury](https://gizmodo.com/elon-musk-wants-a-do-over-twitter-trial-after-jury-pool-couldnt-hide-its-disdain-2000731598) for his deal tweets court case __________ **Also quoted this week:** _“When you’re making money off of kids, you have to do it responsibly.”_ **- Mark Lanier**, the attorney representing the plaintiff in the big LA social [media addiction trial](https://apnews.com/article/meta-instagram-facebook-trial-social-media-addiction-0e99c9ba6159421720d616f9facd10f0) __________ _“We’ve never had young adults that were VR native… I suspect that they remain a core group of players, nut the games they play are going to change, and the amount of money they’ll have to spend will change too.”_ **- Meta VR games director Chris Pruett** hopes teen VR players [stick around](https://www.theverge.com/column/893526/meta-vr-games-teens) to support the struggling field as they get older -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **“YouTube Face”** — exaggerated facial expressions in thumbnails — is everywhere these days. **MrBeast’s** growth popularised the tactic through heavy thumbnail optimisation. Data-driven A/B testing proved expressive faces boost clicks and retention. This article takes a deep dive into the “Beastification” of **YouTube**. The Rise of YouTube Face: (https://www.theringer.com/2026/03/09/pop-culture/youtube-face-thumbnails-history-explained) __________ **Also:** * **Why brands spamming Reddit **for AI citations [is a risky strategy](https://www.productledseo.com/p/aeo-stop-spamming-reddit-for-citations?hide_intro_popup=true) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- If you’re the type of person who likes tinkering with the technical side of social, this could be the perfect project for you… **Periwinkle** allows you to set up a social media account entirely under your own control, not hosted by a central platform. But compatible with **Bluesky** and other social apps that use the **AT Protocol**. 🤓 🙌 Periwinkle is making self-hosted social media on Bluesky's AT Protocol even easier : (https://techcrunch.com/2026/03/09/periwinkle-at-protocol-bluesky-self-hosted-social-media/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Social media can turn absolutely anything into a viral scandal… even if it’s entirely made up. AI-made **“red v blue” posters** calling for school fights appeared on **TikTok** and **Snapchat** in mid-February. Schools in London cancelled detentions and police deployed officers in preparation for violence. But no violence occurred… Experts say the real viral driver was worried parents in **WhatsApp** **groups**, amplifying the meme into a phantom social media panic! How the 'red v blue school wars' exposed the social media gap between children and parents: (https://www.bbc.co.uk/news/articles/cy4wgzdydkeo) __________ **More WTF this week:** * **Influencers are flooding **TikTok and X with [videos defending Dubai’s safety](https://www.ft.com/content/a7bffadc-0787-48a6-a3d6-0a87ce1f3fdf) during missile attacks in the region (some of which have been aimed right at Dubai) **…and Dubai authorities** are [threatening fines](https://www.semafor.com/article/03/12/2026/gulf-authorities-warn-against-posting-war-footage-on-social-media) on people who share war footage from the city * **Chatbots encouraged ‘teens’** to [plan shootings](https://www.theverge.com/ai-artificial-intelligence/892978/ai-chatbots-investigation-help-teens-plan-violence), in a study of 10 major AI tools * **Researchers have built **an AI system that can [unmask anonymous accounts](https://www.theverge.com/ai-artificial-intelligence/889395/ai-agents-unmask-anonymous-online-accounts) by analysing writing patterns and clues * **‘Age Verification’ could force trans people** to [out themselves to use the internet](https://www.theverge.com/policy/892075/age-verification-kansas-id-trans) * **Snapchat refused to remove** a 14-year-old’s illegal account in Australia because [it listed its age as 25](https://www.theguardian.com/australia-news/2026/mar/11/social-media-ban-australia-snapchat-compliance) * **AI-generated influencers** are [promoting supplements on Instagram and TikTok](https://www.nytimes.com/2026/03/09/business/media/fake-ai-generated-accounts-social-media-supplements.html) without clear disclosure * **The White House posted **a TikTok video promoting ‘[justice the American way](https://www.theguardian.com/us-news/2026/mar/06/white-house-propaganda-video-characters)’ featuring Hollywood characters it didn’t have permission to use. Stars like Ben Stiller [pushed back](https://dailydot.com/ben-stiller-master-chief-condemn-white-house-video) * **Keir Starmer was accused** of ‘[mimicking Trump](https://www.theguardian.com/politics/2026/mar/06/keir-starmer-accused-of-mimicking-trump-with-middle-east-crisis-tiktok-post)’ with a Middle East crisis TikTok post which has since been taken down -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: -------------------- **Meta AI was one of five **AI chatbots found to recommend illegal online casinos when prompted. Along with **Google’s Gemini**, it even offered advice on how to bypass UK gambling and addiction checks 😳 AI chatbots point vulnerable social media users to illegal online casinos, analysis shows: (https://www.theguardian.com/technology/2026/mar/08/ai-chatbots-point-vulnerable-to-online-casinos-gambling-addiction-uk) __________ **More fails:** * **Discord has fixed a bug** that [stored users’ private messages](https://www.eurogamer.net/discord-promises-additional-protections-following-arc-raiders-bug-that-stored-users-private-messages) in local log files -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- What numbers should you care about on **TikTok** in 2026? **Hootsuite’s** got you covered with this guide… TikTok analytics 2026: The ultimate guide for marketers: (https://blog.hootsuite.com/tiktok-analytics/) __________ **More pro tips:** * **LinkedIn** [busted a few myths](https://www.threads.com/@mattnavarra/post/DVyy1N-Cp7H) by confirming (again) that links, hashtags, posting frequency, boosting posts, or using third party tools do NOT trigger it to downrank your posts in feed. * **LinkedIn** shared tips on [optimising post content for citations by AI chatbots](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-optimizing-post-content-for-ai-chatbots/814635/) * **A new 22-page report** examines **Reddit**’s role in the [“hidden” B2B buyer journey](https://www.socialmediatoday.com/news/reddit-publishes-report-on-its-b2b-marketing-opportunities/814506/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**$40.4 BILLION**“ — – **YouTube**’s [ad revenue in 2025](https://www.threads.com/@mattnavarra/post/DVvXG4Nipc7?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA), beating major Hollywood rivals combined **More stats:** * **LARRY’S BILLIONS: **Oracle disclosed its TikTok investment is worth roughly [$2 billion](https://www.cnbc.com/2026/03/11/oracle-tiktok-us-stake-outages.html) in a new financial filing * **BIG BLOX:** Roblox paid [$1.5 billion](https://www.threads.com/@mattnavarra/post/DVtpZYEih37?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) to creators last year, with top developers averaging $1.3 million * **REBEL REBEL**: Around [20%](https://www.threads.com/@mattnavarra/post/DV0aarDin7Y?xmt=AQF06gFHElctJ3IEfxQ24je-5H0T0WGThOtprm75AGriug) of Australian teens still use TikTok and Snapchat despite a national under-16 social media ban. * **ROASTED: **Google’s AI Overviews are [44% more likely](https://www.threads.com/@mattnavarra/post/DVwOCIqiuPA?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) to talk smack about brands than ChatGPT (Google thinks the study is flawed) * **BAN-HAMMER:** X suspended [800 million](https://www.theguardian.com/technology/2026/mar/09/x-suspends-accounts-massive-scale-manipulation-attempts-russia) accounts in one year amid ‘massive’ scale of manipulation attempts * **OLD SCHOOL: **[79%](https://www.threads.com/@mattnavarra/post/DVtakC8imOu?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of Gen-Z say they miss the TikTok’s earlier, less branded content, and 41% feel nostalgic for a time when TikTok had fewer ads and brands * **PAYING BLIND:** [49%](https://www.threads.com/@mattnavarra/post/DVwRW0GCpDL?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of marketers don’t know how much they pay influencers, as agencies bundle fees * **EMBARRASSING: **[88%](https://www.threads.com/@mattnavarra/post/DVs8ti8inuO?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA) of respondents in an online poll by Elon Musk said X ads never led them to buy anything * **FEELING SOURCE-Y: **Reddit appears in [23% of AI citations](https://www.threads.com/@mattnavarra/post/DVjEcnZij4-?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA), beating Wikipedia (18%) and GitHub (12%) combined * **WOMEN OF THE WORLD TAKE OVER: **On TikTok, #WomenInSTEM and #WomenInFashion communities have grown [47% and 56%](https://www.threads.com/@mattnavarra/post/DVqVcAxiuk4?xmt=AQF0QknciZLAaBzrUAeTqAlMnfBEw1Jpii-HqwfVNkLPUA) YoY -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **YouTube’s **[on top of the world](https://www.threads.com/@mattnavarra/post/DVwU9axCinN?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) these days… And according to reports this week, **YouTube** now generates more annual ad revenue than **Disney, Netflix**, and all other global media businesses. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c4bb574d-4ab4-4183-a209-3dfe2f261a54/YT_top.jpg?t=1773401728) Caption: __________ **More charts:** * **SOURCE-RY: **The top domains [where AI finds its answers](https://www.threads.com/@mattnavarra/post/DVvWK9ViqlR?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) * **GAINING INFLUENCE: **LinkedIn’s [growth as a source](https://www.threads.com/@mattnavarra/post/DVwSiQHit4i?xmt=AQF0E35AB1W7lCXCdiG3Qrk3cSiJNGXYzmP-asQi14fitA) of info for AI chatbots -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- EU set to ban AI nudification apps in wake of Grok scandal: (https://www.politico.eu/article/eu-grok-x-elon-musk-ai-nudification-ban-in-wake-of-scandal/) __________ ##### Also spotted this week… * **Australian teens are bypassing** the country’s under-16 social media ban using VPNs and tricks to fool age verification. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-03-11/australian-teens-are-sneaking-onto-social-media-despite-ban)] * **New US child-safety laws** are pushing mandatory online age verification across platforms. [[CNBC](https://www.cnbc.com/2026/03/08/social-media-child-safety-internet-ai-surveillance.html)] * **Ministers must act more quickly** on deepfakes to protect women and girls, the UK technology secretary says. [[The Guardian](https://www.theguardian.com/politics/2026/mar/09/ministers-act-quickly-deepfakes-protect-women-girls-liz-kendall-technology-misogyny)] * **Creators in Europe** have cheered a new AI copyright framework while the tech industry warns of costs. [[Deadline](https://deadline.com/2026/03/european-parliament-approval-ai-resolution-creators-tech-1236749095/)] * **Spain launched** an AI tool to track hate speech on social media. [[Politico](https://www.politico.eu/article/sanchez-launches-ai-tool-to-track-hate-speech-on-social-media/)] * **Indonesia will ban** 'high risk' social media for under-16s. High-risk platforms include TikTok, YouTube, Instagram, Facebook, Threads, X and Roblox. [[Variety](https://variety.com/2026/digital/news/indonesia-social-media-ban-under-16s-1236680829/)] * **India’s Karnataka state **plans to ban social media for users under 16. [[TechCrunch](https://techcrunch.com/2026/03/06/indias-karnataka-signals-intent-to-ban-social-media-for-under-16s/)] * **Here’s an updated list** of the countries moving to ban social media for children. [[TechCrunch](https://techcrunch.com/2026/03/06/social-media-ban-children-countries-list/)] * **Roblox launched** new Incubator and Jumpstart programmes to help creators build new games. [[Roblox News](https://about.roblox.com/newsroom/2026/03/roblox-announces-incubator-jumpstart-creator-programs)] * **YouTube suspended** the ‘Jeopardy!’ host John Roderick’s podcast after flagging a 2019 episode for hate speech. [[The Daily Beast](https://www.thedailybeast.com/obsessed/youtube-bans-jeopardy-host-ken-jennings-podcast-over-hate-speech/)] * **TikTok will resume **sponsoring events in Canada again after gaining permission to remain in the country. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/tiktok-canadian-sponsorships-deal-1236528718/)] * **Russian government hackers** are targeting Signal and WhatsApp users, Dutch intelligence services have warned. [[TechCrunch](https://techcrunch.com/2026/03/09/russian-government-hackers-targeting-signal-and-whatsapp-users-dutch-spies-warn/)] * **TikTok named** Stephen Sanchez as the guest for episode three of TikTok In The Mix. [[TikTok Newsroom](https://newsroom.tiktok.com/tiktok-announces-stephen-sanchez-as-the-star-of-tiktok-in-the-mix-episode-3-presented-by-t-mobile?lang=en)] * **Snap has turned **portrait art into an interactive AR experience at SXSW. [[Snap Newsroom](https://newsroom.snap.com/spectacular-art-of-jonathan-yeo-sxsw)] * **Snapchat has launched **‘Cricket in a Snap,’ an ad suite targeting IPL conversations among Gen Z in India. [[Fortune India](https://www.fortuneindia.com/business-news/snapchat-bets-on-gen-z-cricket-frenzy-with-cricket-in-a-snap-ad-suite/130953)] * **Meta explained** how its Advanced Browsing Protection (ABP) in Messenger detects malicious links while preserving privacy. [[Engineering at Meta](https://engineering.fb.com/2026/03/09/security/how-advanced-browsing-protection-works-in-messenger/)] **New features and tests:** * **Threads is now** in Meta Account Centre, along with a revamped Settings menu. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DVlZjHCjIpj?xmt=AQF0r3gxEfwtrpPqmiwEHL5ecsyoHUUPGLbazxcfuPuaBg)] * **Threads has added** a shortcut to manage your Meta Verified subscription. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DV0z_uqjO_g)] * **TikTok revamped** its Balance section with a new UI update. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DV0kLBiDIg5?xmt=AQF0wBHgkS9xczCh96kJhpk8R2KvCYvug4aXsulNoEVjLA)] * **Disney+ launched** a TikTok-style vertical video feed called “Verts”. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/disney-creator-content-launches-vertical-video-verts-1236528489/)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- Every influencer eventually becomes a merch store: (https://www.theverge.com/tech/892140/tucker-carlson-merch-commie-hat-influencers-mrbeast) __________ **Also worth a read this weekend:** * **AI incites a new wave of grieving parents** [fighting for online safety](https://www.nytimes.com/2026/03/10/technology/ai-social-media-child-safety-parents.html) * **On Facebook, it now pays** to [post about politics](https://www.chaoticera.news/p/on-facebook-it-now-pays-to-post-about-politics) * **The mysterious case** of the DHS [white supremacist memelord](https://www.theverge.com/column/892985/dhs-white-supremacist-memelord) * **How Roblox is minting** [teen millionaires](https://www.bloomberg.com/news/articles/2026-03-06/roblox-s-teen-millionaires-are-disrupting-the-gaming-industry?sref=YURDD6is) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- It turns out that if you’re fancily-dressed young man in the world of high-end banking, you don’t get a free pass to parade yourself as an influencer in a swish photo shoot. _“When four ‘finance boys’ went viral last week for their Loro Piana- and Hermés-studded photo shoot, they violated more than the sacrosanct rule of not outdressing your boss. _ _“They brought Wall Street banks into the memeosphere, attracting publicity that has clashed with the hush-hush world of high finance.”_ Young bankers are learning the hard way that Wall Street doesn't do influencers: (https://www.businessinsider.com/finance-boys-tiktok-generation-old-school-wall-street-goldman-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s all folks. You social media debriefing for this week is done. A couple of quick reminders before you go… __________ ##### **NEW EPISODE: Channel 4’s Battle of the Brands** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dd1d2134-2184-4f24-a351-b0b92aa19da7/image.png?t=1773407194) Caption: The second episode of [Channel 4’s ‘Battle of the Brands’](https://www.channel4.com/programmes/battle-of-the-brands) is now available to watch. (Use a VPN if you’re not in the UK) My face briefly pops-up again to talk about Aldi’s battles with rival M&S on social media. Here’s a quick clip: Instagram: (https://www.instagram.com/reel/DVvu5VTDBCu/) __________ ##### **Geekout x Instagram Edits Exec Q&A** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2cec7643-b492-4ad1-83b8-0a04a91c2495/Instagram_Edits_-_Matt_Simari.jpg?t=1773407255) Caption: This might be your last chance to send me questions you’d like me to ask Instagram Edit’s Director or Product Management, **Matt Simari.** The best 5 questions will WIN an Instagram Merch Bundle. Hit reply and send me your questions now. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/instagram-links-posts-meta-moltbook-youtube-disney

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1e0ef68d-52f0-4bc2-ae6b-4fd17c966fee/Geekout_060326.jpg?t=1772798225) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/meta-ray-ban-privacy-musk-court-mcdonalds-ceo-product) -------------------- ## **Hello, geeks!** I can finally relax this week. I spent most of last weekend stressed and anxious about my TV appearance in Channel 4’s new [‘Battle of the Brands’ documentary.](https://www.channel4.com/programmes/battle-of-the-brands) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2a7c8aba-412f-40c1-9085-6ea6a1dd4a08/IMG_0988_3.jpg?t=1772803500) Caption: The first of four episodes was broadcast on Tuesday night in the UK. It focussed on Nando’s vs. KFC. I knew they had a lot of footage of me, after spending a full day filming in London last summer. When I got the call from a producer asking if I would like to be part of the documentary, my imposter syndrome went into overdrive. I spent several days almost talking myself out of doing it. But fast forward a month later, and I found myself under studio lighting, in front of two cameras, with three researchers firing endless questions at me. It was pretty intense and intimidating. My internal monologue kept repeating “Are you sure you’re the right person for this? But I’m really pleased that I hit my “f**k it!” button, and agreed to do it. I watched the first episode with my kids at home on the sofa. Even though I’m my own biggest critic, I felt I did a good job. Skip to 40 seconds in to spot me in this clip 👇👀 Instagram: (https://www.instagram.com/reel/DVdeb1QDOWA/) They used way more of my interview than I expected, including using clips of me to tease the next segment of the episode before going to an ad break. And episode ended with a soundbite from me. Next time you’re invited to do something that scares the hell out of you professionally… Hit your own “f**k it” button. You might just surprise yourself. __________ ##### Geekout Q&A with Instagram Edits Exec View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c5a9e62a-ec58-46fa-b0c2-59bf5ab755a2/image.png?t=1772795621) Caption: Ever wanted to ask an Instagram product manager a question? Here’s your chance. Later this month, I will be chatting to Matt Simari, Director of Product Management for the Edits app. What would you like me to ask him? [Reply to this email](mailto:matt@mattnavarra.com) with your questions. The FIVE best questions will WIN an swag bundle from Instagram. __________ ##### ==**1 cool thing…**== * 🔥 This [social media manager AI](https://hubs.ly/Q045gKy40) that creates content that sounds like you. Not ChatGPT! [ad] -------------------- ###### SPONSORED ▶︎ TOP AI TOOL ▶︎ FREE TRIAL #### AI That Finally Sounds Like You. Not ChatGPT! 🤖 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0c53e3f7-4431-4def-ae67-4ccf7ce81016/image.png?t=1772716011) Follow image link: (https://hubs.ly/Q045gKy40) Caption: Everyone’s using AI to create content… But so is literally every other social team on the planet! And that's the problem. Most AI tools spit out the same generic, could-be-anyone copy. But your brand voice is what makes you different. And generic AI is killing it. But** **[**Sked Ideas**](https://hubs.ly/Q045gKy40) is different. It’s brand-smart AI actually learns your tone, your content pillars, your quirks. So the ideas it generates sound like you wrote them. Not like _everyone_ else using ChatGPT! **Here's how it works:** * 🧠** Paste your website URL** and it builds your brand voice automatically * 💡 **Generate 20 content ideas in 60 seconds** that match your brand tone of voice instantly * 👀 **AI spots content gaps** before they become patterns your audience notices * ✅ **Get stakeholder sign-off on ideas** (not finished posts) — saves hours! * 📲 **Move approved ideas** straight to your calendar in 1-click No more copy / pasting between 5 different tools. No more rewriting bland AI copy for 30 minutes. That’s why **Sked Ideas** is used by social teams at **Qantas, IHG Hotels, The Iconic**, and hundreds more. ##### 🔥 **Want FREE ACCESS to Sked Ideas?** — **[Use this Geekout link](https://hubs.ly/Q045gKy40)****.** Try Sked Ideas for FREE (https://hubs.ly/Q045gKy40) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta sued over AI smart glasses' privacy concerns, after workers reviewed nudity, sex, and other footage: (https://techcrunch.com/2026/03/05/meta-sued-over-ai-smartglasses-privacy-concerns-after-workers-reviewed-nudity-sex-and-other-footage/) 2. **Elon Musk testified in court** over his Twitter deal tweets [[SCRUTINIZING](https://www.bbc.co.uk/news/articles/c7433dz4ykwo)] 3. **Meta to let rival AI chatbots onto WhatsApp **in Europe for 12 months to ease antitrust heat [[COMPROMISING](https://www.wsj.com/business/meta-to-open-up-whatsapp-to-rival-ai-chatbots-for-a-fee-following-eu-objections-10330fe0?mod=rss_Technology)] 4. **X flooded with disinformation** after US and Israeli strikes on Iran [[REALITY-BENDING](https://www.wired.com/story/x-is-drowning-in-disinformation-following-us-and-israels-attack-on-iran/)] 5. **UK government begins consultation on social media ban** for under-16s [[RESEARCHING](https://www.bbc.co.uk/news/articles/cvg3vjkx9d7o)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Creepy behaviour could kill Meta’s chances of a hardware hit** She Came Out of the Bathroom Naked, Employee Says: (https://www.svd.se/a/K8nrV4/metas-ai-smart-glasses-and-data-privacy-concerns-workers-say-we-see-everything) Meta’s smart glasses have all the makings of a breakout hit. By offering everyday useful functionality in a convenient form factor, they could become a far bigger business than VR headsets for the company. It’s increasingly common to spot the glasses when you’re out and about, and at least from my observations, they seem to have appeal beyond geeks and early adopters. But an investigation by Swedish journalists has unveiled something that might put you off: ‘data annotators’ in Kenya work to train Meta’s AI by helping it understand what users are looking at. It’s unclear what is shared with these annotators, but they say they’ve seen everything from naked bodies to people going to the toilet 😳 [As the BBC explained](https://www.bbc.co.uk/news/articles/c0q33nvj0qpo): _“According to Meta, filtering could include blurring faces in images - but sources who spoke to [Swedish newspapers] said sometimes this failed and peoples faces could be seen._ _“Users have to activate recording manually or through a voice command, but may not realise their videos and images are sometimes reviewed by humans - as described within Meta's extensive privacy policies and terms of service.”_ Meta already faces a data protection investigation in the UK and a [lawsuit](https://techcrunch.com/2026/03/05/meta-sued-over-ai-smartglasses-privacy-concerns-after-workers-reviewed-nudity-sex-and-other-footage/) in the USA over the news. I expect more will follow. This comes after the recent news that Meta is [considering adding face recognition](https://www.theverge.com/tech/878725/meta-facial-recognition-smart-glasses-name-tag-privacy-advoates) to some of its smart glasses in the future. Just because you can do something, doesn’t mean you should! Wearable cameras connected to the internet have the potential to get creepy, fast. When that creepiness is enabled (or even carried out!) by the company that makes the hardware, it’s even worse. Meta is going to have to tread carefully, or its potential big hit could become just another embarrassing bullet point in the company’s long history of personal data controversies. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6294a342-afc7-47fd-adbc-7de773521dca/image.png?t=1772798343) Follow image link: (https://searchengineland.com/meta-introduces-click-and-engage-through-attribution-updates-470629) Caption: Meta’s new ad performance measurement framework | Credit: Meta * **Meta **will soon only [count ad link clicks](https://searchengineland.com/meta-introduces-click-and-engage-through-attribution-updates-470629) toward click-through attribution for website and in-store conversions * **Internal Meta docs** show [staff warned](https://www.theatlantic.com/technology/2026/02/meta-child-safety-documents-instagram/686163/) about child grooming risks for years * **Meta **is building tools to [help retailers see](https://www.adweek.com/commerce/exclusive-meta-is-building-tools-to-chase-more-retail-media-budget/) if Facebook and Instagram ads lead to real product sales * **Meta**’s Oversight Board says AI’s rapid expansion is [overwhelming](https://restofworld.org/2026/mmeta-oversight-board-challenges/) its slow, case-based review model. * **Meta **says LLMs play [almost no role](https://digiday.com/media/not-a-big-part-of-the-work-metas-llm-bet-has-yet-to-touch-its-core-ads-business/) in its core ranking and its $160B+ ads engine… yet * **Meta** is forcing some ad accounts onto [monthly invoicing](https://x.com/rokhladnik/status/2028546933359317343) * **Meta **plans to develop [custom chips](https://www.bloomberg.com/news/articles/2026-03-04/meta-plans-to-develop-custom-chips-to-train-its-ai-models) to train its AI models * **Meta **signs a multimillion dollar [AI licensing deal](https://www.engadget.com/ai/meta-signs-a-multimillion-dollar-ai-licensing-deal-with-news-corp-234157902.html?src=rss) with News Corp * **Meta** is creating a new [applied AI engineering](https://www.wsj.com/tech/ai/meta-to-create-new-applied-ai-engineering-organization-in-reality-labs-division-d41c4a69) organisation, led by Maher Saba, who is currently a VP of Meta’s Reality Labs division * **Facebook** added a new [Drafts](https://www.threads.com/@oncescuradu/post/DVTKi1pjJpq?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) feature for Stories * **Facebook** is testing ‘[Friends with Things in Common](https://www.threads.com/@theahmedghanem/post/DVijaTJjFMY?xmt=AQF0PXCA4rjnvrn_heRdUMKuBym0Oee4BdOE1bGDykWn6w)’, which filters friends based on shared attributes like location, language, or workplace * **Facebook** can now [show lyrics](https://www.threads.com/@jonahmanzano/post/DVgNfhniSiG?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) on screen when sharing a music Note **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6b9e485-d7df-4a76-9915-12591effc030/image.png?t=1772798605) Follow image link: (https://www.socialmediatoday.com/news/instagram-introduces-thumbnail-post-editing-for-grids/813444/) Caption: Instagram now lets you customise your profile grid | Credit: Instagram * **Instagram** finally launched the ability to [customise your profile grid](https://www.socialmediatoday.com/news/instagram-introduces-thumbnail-post-editing-for-grids/813444/) with edited thumbnails * **Instagram** is rolling out features like insights, trending audio and scheduled content [to all public accounts](https://www.socialmediatoday.com/news/instagram-opens-up-content-scheduling-to-all-users/813448/). Trial Reels, channels, and Live are unlocked if you hit 1,000 followers * **Instagram** is getting closer to launch the “[Add interests](https://www.threads.com/@oncescuradu/post/DVRFIyojERB?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)” feature for profiles * **Instagram** started [labelling Reels](https://www.threads.com/@theahmedghanem/post/DVTCMY2jGKw?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) sent in DMs that were created using Edits * **Instagram **appears to be testing a [new layout](https://www.threads.com/@oncescuradu/post/DVWCS0XDHfc?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for video search results * **Instagram** is testing a new [‘Secret Friends’ list](https://www.threads.com/@oncescuradu/post/DVbXSXnjG0v?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) with Selena Gomez and Benny Blanco * **Instagram** [merged](https://www.threads.com/@oncescuradu/post/DVb9umVjAUt?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) Effects and Restyle for Stories into one Effects section * **Instagram** introduced [GIF support](https://www.threads.com/@theahmedghanem/post/DVam3z_jArM?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for Notes * **Instagram Edits** added new + [improved](https://www.socialmediatoday.com/news/meta-updates-edits-app-with-more-creation-tools/813717/) video effects, caption keyword highlighter, and a visually upgraded Ideas tab **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed6d6dfb-1eeb-4963-85a9-1a5a19735906/image.png?t=1772798712) Follow image link: (https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-6-whats-new/) Caption: WhatsApp now lets you join waitlist for its Premium Plan | Credit: WABetaInfo * **Threads **has added a new [Social Media Managers community](https://www.threads.com/@oncescuradu/post/DVb5PZwDPqK?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Threads** now [categorises](https://www.threads.com/@theahmedghanem/post/DVTBWPuDLjL?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) suggested accounts to follow based on the topics they post about * **WhatsApp **is testing a feature that allows users to [join the waitlist](https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-6-whats-new/) for its premium plan * **WhatsApp** is testing [redesigned filters](https://www.threads.com/@wabetainfo/post/DVhoO6oCMUD?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) and recent searches for the Chats tab * **WhatsApp **is rolling out a feature to [share status updates](https://www.threads.com/@wabetainfo/post/DVXVDP9CJAQ?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) with unsaved phone numbers * **WhatsApp** is working on a premium feature that lets you [pin up to 20 chats](https://www.threads.com/@wabetainfo/post/DVcepCNiLgs?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **WhatsApp** has named Mullvad and Amnezia VPN as go-to tools for [bypassing censorship](https://www.techradar.com/vpn/vpn-privacy-security/whatsapp-officially-names-mullvad-and-amnezia-vpn-as-go-to-tools-for-bypassing-censorship) * **WhatsApp** is widely rolling out a feature that [suggests stickers](https://www.threads.com/@wabetainfo/post/DVgO-PoCL1w?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) as you type an emoji in a chat * **WhatsApp** is testing a feature that displays the number of [media items sent](https://www.threads.com/@theahmedghanem/post/DVUNGUtDEM8?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A), categorised by media type **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/274a7a42-9c4c-480b-923d-ee4a1e6ece9b/image.png?t=1772799197) Follow image link: (https://techcrunch.com/2026/03/05/x-revamps-creator-subscriptions-with-new-features-like-exclusive-threads-and-shareable-cards/) Caption: X revamps Creator Subscriptions with Exclusive Threads feature | Credit: X * **X** revamped [Creator Subscriptions](https://techcrunch.com/2026/03/05/x-revamps-creator-subscriptions-with-new-features-like-exclusive-threads-and-shareable-cards/) with new features such as ‘[exclusive threads](https://www.engadget.com/social-media/xs-exclusive-threads-feature-lets-creators-paywall-the-end-of-tweet-threads-000246204.html)’ and shareable cards * **X **finally launched **X Money** in beta via a [William Shatner charity auction](https://techcrunch.com/2026/03/04/x-taps-william-shatner-to-give-out-invites-to-its-payments-service-x-money/) * **X** introduced a [’Paid Partnership’ label](https://techcrunch.com/2026/03/02/x-ads-paid-partnership-labels-for-creators-so-they-can-ditch-the-hashtags/) that lets creators clearly mark sponsored posts. * **X** says it will [suspend creators](https://techcrunch.com/2026/03/03/x-says-it-will-suspend-creators-from-revenue-sharing-program-for-unlabeled-ai-posts-of-armed-conflict/) from its revenue-sharing programme for unlabelled AI posts of ‘armed conflict’ * **US federal agencies** [raised safety concerns](https://www.wsj.com/politics/national-security/elon-musk-xai-grok-security-safety-government-73ab4f6e?mod=rss_Technology) about using **xAI**’s Grok chatbot after it was approved by the Pentagon * **X** shared a 44-slide deck with advertisers pitching Grok as [core to brand safety](https://www.adweek.com/media/exclusive-a-new-pitch-deck-reveals-x-is-using-grok-to-sell-brand-safety/)(!) 🤯 * **X** is beta testing a [standalone X Chat app](https://techcrunch.com/2026/03/03/x-begins-testing-standalone-x-chat-app-on-ios/) on iOS * **X** usage [declined in the EU](https://www.socialmediatoday.com/news/x-formerly-twitter-sees-decline-eu-users-h2-2025/813715/) in the second half of 2025 * **X **is testing a new [topic filter](https://www.socialmediatoday.com/news/x-tests-experimental-topic-feed-filter/813447/) for the For You feed, letting you prioritise trending news and specific subjects to appear in their feed * **X** has removed its long-standing in-app [night mode](https://www.socialmediatoday.com/news/x-formerly-twitter-removes-dark-mode-night-mode-option/814011/) setting in the latest update. The app will now follow your phone’s system settings **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d135a2ca-c1fd-4f7f-8a8c-1f932b06dd54/image.png?t=1772799595) Follow image link: (https://www.androidauthority.com/youtube-stations-3646298/) Caption: YouTube rolls out new ‘Station’ feature | Credit: Android Authority * **TikTok** will [not introduce](https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) end-to-end encryption, arguing it makes users less safe * **TikTok US** experienced its second [Oracle-related server outage](https://gizmodo.com/tiktok-is-experiencing-oracle-related-server-issues-again-2000729265) in a month * **TikTok** has updated its “For You” [feed refresh process](https://www.threads.com/@theahmedghanem/post/DVakEKKDIVj?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Donald Trump **has been [sued](https://www.nbcnews.com/politics/justice-department/trump-administration-sued-us-tiktok-deal-rcna261684), accused of rewarding his allies in the **TikTok US** deal * **TikTok** begun an EU court battle [challenging a €530 million GDPR fine](https://www.politico.eu/article/tiktok-fights-to-keep-its-ties-to-china-in-europe/) * **TikTok **now lets you [re-create Live moments](https://www.threads.com/@jonahmanzano/post/DVgIlOxiSHo?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) and tag creators to share the best parts of a stream * **TikTok** added content [templates](https://www.threads.com/@oncescuradu/post/DVTInvzjAtx?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for International Women’s Day * **TikTok **added ‘[Optimise for stability](https://www.threads.com/@jonahmanzano/post/DViknxSCd3a?xmt=AQF0_SJFmJ5LFXez2BvDwjURDnkoEx2n9e74VqX05zXxBeKhXYZx9Gou1zyymBMzop4Dr4yL&slof=1)’ a setting to limit some functions to prevent lag or disruptions during livestreams * **YouTube** expanded its revived [DMs feature](https://www.androidpolice.com/youtube-direct-messaging-is-going-live-in-more-regions/) to 25+ European countries after a limited launch * **YouTube **has been spotted offering a [‘Station’ feature](https://www.androidauthority.com/youtube-stations-3646298/) with a a non-stop stream of music by a specific artist * **YouTube** updated its Studio Payment Activity dashboard to give creators [deeper payout insights](https://www.socialmediatoday.com/news/youtube-updates-payment-activity-overview-provides-more-detailed-data/813855/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/278063c7-1265-4dea-a83a-114e30ca0e86/image.png?t=1772799721) Follow image link: (https://telegram.org/blog/member-tags-disable-sharing-and-more) Caption: Telegram update adds GIF editing, login tools, and more | Credit: Telegram * **LinkedIn** now lets you manage jobs applications with an all-in-one feature called [Job Tracker](https://www.threads.com/@oncescuradu/post/DVTJx5WDDGo?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Snapchat** is positioning itself as a [B2B marketing channel](https://www.socialmediatoday.com/news/snapchat-report-positions-the-app-as-a-b2b-marketing-tool/813857/) - is it heading onto LinkedIn’s turf? * **Twitch** is testing “skippable” ads that you [can’t actually skip](https://dailydot.com/twitch-skippable-ads-test) * **Telegram** has rolled out [GIF editing](https://telegram.org/blog/member-tags-disable-sharing-and-more), login tools, and new privacy features * **Google** has [increased social media posts](https://www.seroundtable.com/google-discover-feed-social-media-posts-41011.html) in its Discover feed as an experiment * **Mastodon** now has a [button for sharing content](https://www.theverge.com/tech/887791/mastodon-official-share-button-widget) from other websites -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta** is testing a [shopping research feature](https://www.business-standard.com/technology/tech-news/meta-tests-shopping-research-feature-in-ai-tool-to-rival-chatgpt-gemini-126030300140_1.html) within its AI chatbot for select US users It’s a direct challenge to **Open AI’s ChatGPT** Shopping mode. BUT… It’s getting off to [a rocky start](https://www.webpronews.com/meta-ais-shopping-feature-on-instagram-and-facebook-falls-flat-and-it-reveals-a-deeper-problem-with-ai-powered-commerce/) I Tried Meta AI's Shopping Assistant, and I Won't Be Using It Again: (https://lifehacker.com/tech/i-tried-meta-ais-shopping-assistant-and-i-wont-be-using-it-again) __________ ##### Also spotted this week… * **Instagram **added a new effect for creating [story backgrounds](https://www.threads.com/@theahmedghanem/post/DValCwajC1N?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) using Meta AI * **WhatsApp** is testing a feature that lets you [organise chats](https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-4-whats-new/) with Meta AI * **TikTok** is widely rolling the [AI Canvas](https://www.threads.com/@oncescuradu/post/DVUsP1XDBs0?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) feature for Creator Insights * **X** now allows creators to[ label posts](https://www.threads.com/@jonahmanzano/post/DVU-B_NiaBl?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) that were generated or enhanced using AI * **xAI **is considering a [freemium Grok Enterprise](https://www.socialmediatoday.com/news/xai-considers-offering-a-free-version-of-grok-enterprise/813858/) offering to drive wider business uptake * **Roblox** now uses AI to [rephrase chats](https://www.theverge.com/games/889954/roblox-ai-real-time-chat-rephrasing) on the fly instead of just blocking words. * **Influencer app** **LTK** has launched an OpenAI-powered [chatbot trained on influencer content](https://www.businessinsider.com/influencer-app-ltk-takes-step-ai-shopping-new-chatbot-chatgpt-2026-2) within its platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772729427) Caption: -------------------- I spoke to **BBC News** about TikTok’s out-of-step decision [not to protect DMs with end-to-end encryption](https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f8b949e-a06a-4f2b-b1d3-c0551e30bf30/BBC_News_TikTok_Quote_-_Matt_Navarra.png?t=1772732718) Follow image link: (https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Mark Zuckerberg downplays Meta's own research in New Mexico child safety trial: (https://www.engadget.com/social-media/mark-zuckerberg-downplays-metas-own-research-in-new-mexico-child-safety-trial-222924340.html) * **Zuckerberg takes issue** with [the word ‘addictive’](https://www.fastcompany.com/91503334/meta-ceo-zuckerberg-takes-issue-with-the-word-addictive-in-deposition-shown-at-landmark-trial) in deposition shown at landmark trial * **Instagram** tracked the time users spent on its app, with company executives [flagging “milestones”](https://techcrunch.com/2026/03/02/instagram-tracked-growing-usage-while-targeting-teens-lawyers-argue/) that its app reached year after year -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/83e36842-8745-47c3-8230-d5da21dc17a8/lol10603.jpg?t=1772794474) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-someone-comments-activity-7434266314875244546-QvHi?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d11a1f22-776e-448b-bf89-57d236b0a8c5/lol20603.jpg?t=1772794541) Follow image link: (https://www.threads.com/@jsstansel/post/DVhOjSzEUQ1?xmt=AQF0dtwCLHlLQPO9qCBTcmcC1-4u-WTZmGKY-mg1V7IJ4g) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Hey brands! There’s a reason you get influencers to show off your product rather than company executives… Most execs are NOT great on social media. Case in point: **McDonald’s CEO**, and this awkward cringe-fest…. Instagram: (https://www.instagram.com/reels/DUTZ_ilDl41/) “It’s a delicious product”… 😂 The internet reacted as you’d expect: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f9e5cefb-d26c-490c-bcae-60634f41ecb6/image.png?t=1772800245) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a682016-859d-45d7-abfc-c35508ab9c32/image.png?t=1772800268) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1b942f99-ba55-4293-b81e-1ef1d39633da/image.png?t=1772800309) Caption: Find more reactions [here](https://www.aol.com/articles/big-arch-kicks-off-big-222025862.html). **McDonald’s social team** did the all they could to embrace the cringe. They leaned in, and posted through it… Tweet: (https://twitter.com/McDonalds/status/2028892648015098360) __________ **More viral news this week:** * **A viral prank **claims [showing an ISIS flag](https://dailydot.com/streamer-claims-meta-glasses-banned-debunk) to Meta smart glasses will get the wearer banned (it won’t) * **TikTok’s cottage cheese obsession** [sends dairy companies scrambling](https://www.thedailybeast.com/tiktoks-cottage-cheese-obsession-sends-dairy-companies-scrambling/) * **What’s a Gen Z Karen? **They don’t complain to the manager—[they cancel you online](https://dailydot.com/gen-z-karen-different-from-millennial-karen) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Is AI slop GOOD for the performance of brand ads?! A new study says…. sometimes, yes 🤨 Brands May Actually Benefit From Advertising Next to AI Content, Per Study: (https://www.adweek.com/brand-marketing/brands-may-actually-benefit-from-advertising-next-to-ai-content-per-study/) __________ **More brand news and views:** * Why brands like **Urban Outfitters** and **American Eagle** are rethinking influencer marketing with [gamified micro-creator programmes](https://digiday.com/media/why-more-brands-are-rethinking-influencer-marketing-with-gamified-micro-creator-programs/) * How **sports leagues** are flooding marquee events with influencers to [win Gen-Z audiences](https://www.nytimes.com/2026/02/28/arts/sports-influencers-content-creators-nfl-nba.html) * **Nat Geo** is launching a ‘[Creator Cohort](https://www.tubefilter.com/2026/02/27/nat-geo-creator-cohort-social-media-maya-higa/)’ to boost its presence on Instagram, TikTok, and YouTube -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"It may not be my wisest tweet… I wouldn’t necessarily describe it as incredibly stupid. But if it led to this trial, I guess I would qualify it as such."“ — – **Elon Musk in court**, on the tweet that has [led to a lawsuit](https://www.threads.com/@mattnavarra/post/DVf9OJuCu3u?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) accusing him of manipulating Twitter’s stock price as he moved to buy the company __________ **Also quoted this week…** _“Work never stopped on the deal”_ **- Elon Musk’s financial adviser Jared Birchall** testifies in court that Elon’s “deal temporarily on hold” tweet as he moved to acquire Twitter [was untrue](https://www.bloomberg.com/news/articles/2026-03-04/musk-tweet-on-pausing-twitter-deal-was-frustration-adviser-says?sref=YURDD6is) __________ _“The platforms would rather have a middle tier of creators, with 5 to 10 million followers — they would rather have that be enormous — than have a few people break through.”_ **- MrBeast’s former manager Reed Duchscher** on why social superstars like MrBeast might be [a thing of the past](https://www.businessinsider.com/mr-beast-manager-reed-duchscher-night-youtube-tiktok-twitch-kafka-2026-2) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **TikTok creators **are turning millions of **Epstein files** into a viral, crowdsourced investigation. True-crime influencers, amateurs and professionals are building huge followings by breaking down documents. Creators say they’re filling a trust gap left by traditional media… But experts warn AI-driven fakes will further distort an already chaotic information landscape. The TikTokers Reading the Epstein Files So You Don’t Have To: (https://www.vanityfair.com/news/story/tiktok-epstein-investigators) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **MrBeast** has [launched](https://influencermarketinghub.com/mrbeast-launches-vyro/) **Vyro**, a marketplace paying fans to clip long-form videos. Users can **earn about $3 per 1,000 views** for posting clips to **TikTok, Reels, Shorts**. **A 100,000-view clip pays roughly $300**, with no follower minimum required. Campaigns track views across TikTok, Reels and YouTube Shorts. Vyro | Get views. Make bank.: (https://www.vyro.com/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Ewww. People actually watch this trash….?! _“Facebook is filling up with hundreds of AI clips depicting revolting miracles for millions of views a pop.”_ Meta Reels Is Filling Up With AI Slop of Faith Healers Performing Miraculous Cures: (https://futurism.com/artificial-intelligence/meta-reels-ai-faith-healing) __________ **More WTF this week:** * **TikTok and Snapchat posts **are encouraging London pupils to take part in [organised “school wars”](https://www.theguardian.com/education/2026/feb/26/tiktok-snapchat-london-pupils-school-wars) * **Photographers outside a San Francisco courthouse **say Elon Musk used [a “decoy” Tesla to evade cameras](https://www.businessinsider.com/elon-musk-decoy-tesla-distracted-photographers-twitter-trial-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8759786-87ac-4858-8715-57265c146862/BBC_Radio_1Xtra_logo.png?t=1772796022) Caption: **BBC Radio 1Xtra** needs a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-1xtra/) _[London, UK]_ __________ **More social media jobs:** * **Indie .io **is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager/) _[Remote, USA]_ * **Macmillan** is looking for a [Senior Strategic Storytelling Manager](https://www.samssocialmediaclub.com/job/senior-strategic-storytelling-manager/) _[Hybrid, London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- How to create **Instagram **content** **people **want to share in DMs **with friends: Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs: (https://influencermarketinghub.com/instagram-sends-per-reach-playbook/) __________ **More pro tips:** * **Meta’s Manus AI** ad tool for marketers: [explained](https://digiday.com/marketing/wtf-is-metas-manus-tool/) * **What’s the maximum number of accounts **you can follow on **Instagram? **[7,500](https://www.threads.com/@oncescuradu/post/DVR51RkjEUy?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **YouTube’s AI slop problem **and [how marketers can compete](https://www.searchenginejournal.com/youtubes-ai-slop-problem-and-how-marketers-can-compete/567297/) * **YouTube’s Culture and Trends team** explained just how big [creator-led soccer content](https://www.tubefilter.com/2026/03/03/youtube-culture-trends-report-football-soccer-creator-content/) has become in Latin America. * **Pinterest **released best practices tip sheet for [shopping templates](https://www.socialmediatoday.com/news/pinterest-releases-best-practices-tip-sheet-for-shopping-templates/813445/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**8.8 BILLION**“ — – **The number of watch hours **[YouTube Gaming logged](https://www.threads.com/@mattnavarra/post/DVidFqpiu1H?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) in 2025, up 12% year over year __________ **More social stats:** * **WATCH THIS: **TikTok ads drove a [172% jump](https://www.socialmediatoday.com/news/tiktok-ad-campaigns-drive-movie-ticket-purchases/814005/) in movie ticket purchase rates, new Samba data shows. * **SEARCHING: **[49% of Americans](https://www.threads.com/@mattnavarra/post/DVY6pxCCmUV?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) Now Use TikTok as a Search Engine * **BIG IN THE EU: **TikTok now has [178 million](https://www.threads.com/@mattnavarra/post/DVY32B1Cgv0?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) monthly users in the EU — up 8 million in six months * **BIG TIME:** Instagram average daily usage grew from 40 minutes per day in 2023 to [46 minutes per day](https://techcrunch.com/2026/03/02/instagram-tracked-growing-usage-while-targeting-teens-lawyers-argue/) in 2026, according to evidence at the current LA social media trial * **SOCIAL BURNOUT: **[46% of social media workers](https://www.threads.com/@mattnavarra/post/DVbicccimrg?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) experience burnout symptoms, while 46% consider quitting their job due to stress -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Buffer** analysed 52M+ posts across 10 platforms, revealing engagement patterns for 2026. * **Instagram** saw the biggest drop in engagement with a 26% drop. * **X** saw the biggest jump in engagement with 44% growth. * In terms of content formats, **LinkedIn carousels** dominate engagement, hitting 21.77% median engagement rates. Check out the [Buffer’s State of Social Media Engagement](https://buffer.com/resources/state-of-social-media-engagement-2026/) report for more 2026 insights. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/01ef7ffa-b0f5-4c2a-9579-577a76810a2d/648593849_17945295471117490_4978309813183595610_n.jpg?t=1772792458) Follow image link: (https://www.threads.com/@mattnavarra/post/DVigTdoCqZo?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) Caption: __________ **More charts:** * **UGC ON THE RISE: **UGC has [lapped TikTok](https://www.threads.com/@mattnavarra/post/DVRDyr2Ckxi?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) in influencer marketing, and Instagram is next * **TIK-ING UP: **The increase since 2021 in [US adults who use TikTok](https://www.threads.com/@mattnavarra/post/DVZAosECpBv?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) * **TOK OFF: **Instagram has [fought off TikTok’s threat](https://www.threads.com/@mattnavarra/post/DVZB6kmCisy?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) * **TOO MUCH: **Are social media works [overwhelmed at work](https://www.threads.com/@mattnavarra/post/DVbicccimrg?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w)? * **APP TIME: **Social media dominates 2025 app time as [AI usage explodes](https://www.emarketer.com/content/genai-was-2025-s-fastest-rising-app-category--social-media-still-lapped-field) * **I-RAN TO THREADS:** Threads saw a [boost in usage](https://www.threads.com/@similarwebinsights/post/DVgEfwvjZGA?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) after the US and Israel began their offensive in Iran -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Dubai influencers’ lives of luxury interrupted by Iran strikes: ‘The image of safety has been shattered’: (https://www.theguardian.com/world/2026/mar/03/dubai-influencers-iran-war-strikes) **__________** ##### Also in the news this week… * **Activist investor Elliott **has taken a $1B stake in Pinterest, betting on AI-driven growth. [[TechCrunch](https://techcrunch.com/2026/03/03/activist-investor-elliot-takes-a-1b-stake-in-pinterest-betting-on-ai-driven-growth/)] * **Variety unveiled** its first “10 Creators to Watch”, spotlighting rising digital stars. [[Variety](https://variety.com/lists/creators-to-watch/sabrina-brier/)] * **Ofcom ruled a suicide forum **is in provisional breach of the Online Safety Act for failing to block UK users and promoting ways to bypass restrictions. [[The Guardian](https://www.theguardian.com/technology/2026/feb/27/suicide-forum-in-breach-of-online-safety-act-after-failing-to-block-uk-users)] * **371 security and privacy academics** are calling for a global pause on social media age checks. [[Politico](https://www.politico.eu/article/age-check-social-media-scientist-warning/)] * **Three months after **Australia’s 10 December 2025 under-16 ban, success remains unproven. [[The Guardian](https://www.theguardian.com/australia-news/2026/mar/04/australia-social-media-ban-under-16s-three-month-review)] * **TikTok parent ByteDance** is bringing its Meta Quest rivalling Pico headsets to the US. [[Android Central](https://www.androidcentral.com/gaming/virtual-reality/pico-project-swan-pico-os-6-north-america)] * **Apple has blocked US users** from downloading ByteDance’s Chinese apps. [[Wired $$$](https://www.wired.com/story/bytedance-apps-are-no-longer-available-in-us-app-stores/)] * **A founding member of xAI** has described the “grind” to get the first Grok model out. [[Business Insider $$$](https://www.businessinsider.com/xai-founding-member-extremely-hardcore-grok-debut-2026-3)] * **Snapchat research shows** the app plays a growing role in movie discovery. [[Social Media Today](https://www.socialmediatoday.com/news/snapchat-research-provides-insight-for-movie-marketing/813853/)] * **Pinterest and Amazon Influencers** have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. [[@lindseygamble_](https://www.threads.com/@lindseygamble_/post/DVcLf4-jSln?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **MrBeast is hiring **a 'head of TikTok’, with the goal to make every post feel clearly “Beast” while boosting performance. [[Business Insider $$$](https://www.businessinsider.com/mrbeast-is-hiring-a-head-of-tiktok-job-description-2026-2)] * **A US federal judge** has blocked Virginia’s law limiting under-16s to one hour a day on social media. [[Financial Times $$$](https://www.ft.com/content/d8267b9e-109b-4e00-9e82-159a9f5b7cdd)] * **YouTube partnered **with Rakuten to bring more shoppable videos to Japan. [[TubeFilter](https://www.tubefilter.com/2026/02/27/youtube-rakuten-social-live-shopping-partnership/)] * **Fixated acquired** Elevate as part of its mission to assemble “the Avengers” of the digital content space. [[TubeFilter](https://www.tubefilter.com/2026/03/03/fixated-elevate-acquisition/)] * **Albania lifted **its government-imposed ban on TikTok. [[Economic Times](https://economictimes.indiatimes.com/tech/technology/tiktok-returns-to-albania-after-government-imposed-ban/articleshow/128852366.cms?from=mdr)] __________ **More updates and new features:** * **Meta introduced **FrameSync to improve VR smoothness on Horizon OS. [[Meta Horizon Developers](https://developers.meta.com/horizon/blog/framesync-meta-horizon-os/)] * **Facebook is rolling out** an updated log-in UI on desktop. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DVb42OTDLmu?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **X removed chat tabs **from the main app and moved them into a contextual menu, creating more space in the inbox. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DVij6BsjLMg)] * **X is following Threads **by updating its in-app screenshots, replacing the Grok icon with the X icon when you take a screenshot within the app. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DVamfxLDOuB?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **X is working on a redesign** of the reply and other options for posts on iOS. [[@xDaily](https://x.com/xDaily/status/2029066782674411546)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“With misinformation spreading like wildfire, many people have placed their trust in reputable digital investigators. _ _“Organisations like The New York Times, Indicator, and Bellingcat have extensive verification procedures to avoid publishing synthetic or misleading content..._ _“Media authentication methods are rarely foolproof, but standards are extremely high, and experts have years of experience with evading fake news.”_ How the experts figure out what’s real in the age of deepfakes: (https://www.theverge.com/tech/888303/photo-video-fake-news-verification-nyt-bellingway) **_________** **Also worth checking out:** * **The world wants to ban children from social media**, but [there will be grave consequences for us all](https://www.theguardian.com/commentisfree/2026/mar/02/ban-children-social-media-biometic-data-surveilled) * **How the US government** is [painting immigrants as criminals on social media](https://www.npr.org/2026/02/27/nx-s1-5720167/trump-ice-immigration-social-media-deportation-dhs-immigrants-detained-disputes) * **Hollywood wants to beat TikTok **at its own game — [but faces hurdles](https://www.businessinsider.com/netflix-disney-short-form-video-youtube-tiktok-hollywood-2026-2) * **The future of horror movies** [is on YouTube](https://www.newyorker.com/culture/infinite-scroll/the-future-of-horror-movies-is-on-youtube) * **Telegram’s founder built a fortress. **[Now governments are at the gate](https://www.ft.com/content/26c18637-667f-498c-99e2-5c757702121b?sharetype=blocked) * **The best alternatives **[to Discord](https://techcrunch.com/2026/03/01/best-discord-alternatives-age-verification-identity-privacy/) * **“I’d pay for YouTube Premium** [if it stopped spoiling everything”](https://www.androidauthority.com/youtube-premium-spoiler-filter-3646241/) * **More teen social media bans are coming**, [but will they work?](https://www.socialmediatoday.com/news/more-teen-social-media-bans-are-coming-but-will-they-work/813577/) * **How TikTok Shop is shedding its Temu reputation** and [winning over retailers](https://www.emarketer.com/content/how-tiktok-shop-shedding-its-temu-reputation-winning-over-retailers) * **A former MrBeast employee** is closing the creator economy gender gap with [a service for female editors](https://www.tubefilter.com/2026/03/03/female-editors-creator-economy-mrbeast-edithers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Want a peek inside the Miami mansion** Mark Zuckerberg** just bought for $170 million? Look no further. 👇 He’s surely only going to be there a few days a year, it feels like a waste to leave it empty. Someone’s got to look after it! I’ll live in it for you for free, Zuck. Deal? Mark Zuckerberg Buys Newly Built $170 Million ‘Billionaire Bunker’ Mansion in Record-Breaking Deal: (https://www.yahoo.com/lifestyle/articles/mark-zuckerberg-buys-newly-built-210607229.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s everything you need to know this week, Geekout friends. Before you head off to doomscroll somewhere else… A **big thanks** for all your feedback on the Geekout glow-up. I’ve already fixed a few bugs and tweaked the layout based on your suggestions. Turns out you lot have strong opinions about spacing! **Next up: **Reviewing new sections I could add — and possibly a few I should retire. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3465dbfd-d276-4402-a24f-d8e94f67485d/tomcruisehelp-ezgif.com-optimize.gif?t=1772801624) Caption: **Two quick questions for you:** ❌ 1. Which ONE Geekout Newsletter section do you always skip? ✅ 2. What NEW section could I add to make Geekout more useful? Help me keep Geekout the most useful Friday scroll for top social media pros like you. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ray-ban-privacy-musk-court-mcdonalds-ceo-product

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1e0ef68d-52f0-4bc2-ae6b-4fd17c966fee/Geekout_060326.jpg?t=1772798225) Caption: -------------------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) -------------------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/meta-ray-ban-privacy-musk-court-mcdonalds-ceo-product) -------------------- ## **Hello, geeks!** I can finally relax this week. I spent most of last weekend stressed and anxious about my TV appearance in Channel 4’s new [‘Battle of the Brands’ documentary.](https://www.channel4.com/programmes/battle-of-the-brands) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2a7c8aba-412f-40c1-9085-6ea6a1dd4a08/IMG_0988_3.jpg?t=1772803500) Caption: The first of four episodes was broadcast on Tuesday night in the UK. It focussed on Nando’s vs. KFC. I knew they had a lot of footage of me, after spending a full day filming in London last summer. When I got the call from a producer asking if I would like to be part of the documentary, my imposter syndrome went into overdrive. I spent several days almost talking myself out of doing it. But fast forward a month later, and I found myself under studio lighting, in front of two cameras, with three researchers firing endless questions at me. It was pretty intense and intimidating. My internal monologue kept repeating “Are you sure you’re the right person for this? But I’m really pleased that I hit my “f**k it!” button, and agreed to do it. I watched the first episode with my kids at home on the sofa. Even though I’m my own biggest critic, I felt I did a good job. Skip to 40 seconds in to spot me in this clip 👇👀 Instagram: (https://www.instagram.com/reel/DVdeb1QDOWA/) They used way more of my interview than I expected, including using clips of me to tease the next segment of the episode before going to an ad break. And episode ended with a soundbite from me. Next time you’re invited to do something that scares the hell out of you professionally… Hit your own “f**k it” button. You might just surprise yourself. __________ ##### Geekout Q&A with Instagram Edits Exec View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c5a9e62a-ec58-46fa-b0c2-59bf5ab755a2/image.png?t=1772795621) Caption: Ever wanted to ask an Instagram product manager a question? Here’s your chance. Later this month, I will be chatting to Matt Simari, Director of Product Management for the Edits app. What would you like me to ask him? [Reply to this email](mailto:matt@mattnavarra.com) with your questions. The FIVE best questions will WIN an swag bundle from Instagram. __________ ##### ==**1 cool thing…**== * 🔥 This [social media manager AI](https://hubs.ly/Q045gKy40) that creates content that sounds like you. Not ChatGPT! [ad] -------------------- ###### SPONSORED ▶︎ TOP AI TOOL ▶︎ FREE TRIAL #### AI That Finally Sounds Like You. Not ChatGPT! 🤖 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0c53e3f7-4431-4def-ae67-4ccf7ce81016/image.png?t=1772716011) Follow image link: (https://hubs.ly/Q045gKy40) Caption: Everyone’s using AI to create content… But so is literally every other social team on the planet! And that's the problem. Most AI tools spit out the same generic, could-be-anyone copy. But your brand voice is what makes you different. And generic AI is killing it. But** **[**Sked Ideas**](https://hubs.ly/Q045gKy40) is different. It’s brand-smart AI actually learns your tone, your content pillars, your quirks. So the ideas it generates sound like you wrote them. Not like _everyone_ else using ChatGPT! **Here's how it works:** * 🧠** Paste your website URL** and it builds your brand voice automatically * 💡 **Generate 20 content ideas in 60 seconds** that match your brand tone of voice instantly * 👀 **AI spots content gaps** before they become patterns your audience notices * ✅ **Get stakeholder sign-off on ideas** (not finished posts) — saves hours! * 📲 **Move approved ideas** straight to your calendar in 1-click No more copy / pasting between 5 different tools. No more rewriting bland AI copy for 30 minutes. That’s why **Sked Ideas** is used by social teams at **Qantas, IHG Hotels, The Iconic**, and hundreds more. ##### 🔥 **Want FREE ACCESS to Sked Ideas?** — **[Use this Geekout link](https://hubs.ly/Q045gKy40)****.** Try Sked Ideas for FREE (https://hubs.ly/Q045gKy40) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: -------------------- Meta sued over AI smart glasses' privacy concerns, after workers reviewed nudity, sex, and other footage: (https://techcrunch.com/2026/03/05/meta-sued-over-ai-smartglasses-privacy-concerns-after-workers-reviewed-nudity-sex-and-other-footage/) 2. **Elon Musk testified in court** over his Twitter deal tweets [[SCRUTINIZING](https://www.bbc.co.uk/news/articles/c7433dz4ykwo)] 3. **Meta to let rival AI chatbots onto WhatsApp **in Europe for 12 months to ease antitrust heat [[COMPROMISING](https://www.wsj.com/business/meta-to-open-up-whatsapp-to-rival-ai-chatbots-for-a-fee-following-eu-objections-10330fe0?mod=rss_Technology)] 4. **X flooded with disinformation** after US and Israeli strikes on Iran [[REALITY-BENDING](https://www.wired.com/story/x-is-drowning-in-disinformation-following-us-and-israels-attack-on-iran/)] 5. **UK government begins consultation on social media ban** for under-16s [[RESEARCHING](https://www.bbc.co.uk/news/articles/cvg3vjkx9d7o)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: -------------------- ### **Creepy behaviour could kill Meta’s chances of a hardware hit** She Came Out of the Bathroom Naked, Employee Says: (https://www.svd.se/a/K8nrV4/metas-ai-smart-glasses-and-data-privacy-concerns-workers-say-we-see-everything) Meta’s smart glasses have all the makings of a breakout hit. By offering everyday useful functionality in a convenient form factor, they could become a far bigger business than VR headsets for the company. It’s increasingly common to spot the glasses when you’re out and about, and at least from my observations, they seem to have appeal beyond geeks and early adopters. But an investigation by Swedish journalists has unveiled something that might put you off: ‘data annotators’ in Kenya work to train Meta’s AI by helping it understand what users are looking at. It’s unclear what is shared with these annotators, but they say they’ve seen everything from naked bodies to people going to the toilet 😳 [As the BBC explained](https://www.bbc.co.uk/news/articles/c0q33nvj0qpo): _“According to Meta, filtering could include blurring faces in images - but sources who spoke to [Swedish newspapers] said sometimes this failed and peoples faces could be seen._ _“Users have to activate recording manually or through a voice command, but may not realise their videos and images are sometimes reviewed by humans - as described within Meta's extensive privacy policies and terms of service.”_ Meta already faces a data protection investigation in the UK and a [lawsuit](https://techcrunch.com/2026/03/05/meta-sued-over-ai-smartglasses-privacy-concerns-after-workers-reviewed-nudity-sex-and-other-footage/) in the USA over the news. I expect more will follow. This comes after the recent news that Meta is [considering adding face recognition](https://www.theverge.com/tech/878725/meta-facial-recognition-smart-glasses-name-tag-privacy-advoates) to some of its smart glasses in the future. Just because you can do something, doesn’t mean you should! Wearable cameras connected to the internet have the potential to get creepy, fast. When that creepiness is enabled (or even carried out!) by the company that makes the hardware, it’s even worse. Meta is going to have to tread carefully, or its potential big hit could become just another embarrassing bullet point in the company’s long history of personal data controversies. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6294a342-afc7-47fd-adbc-7de773521dca/image.png?t=1772798343) Follow image link: (https://searchengineland.com/meta-introduces-click-and-engage-through-attribution-updates-470629) Caption: Meta’s new ad performance measurement framework | Credit: Meta * **Meta **will soon only [count ad link clicks](https://searchengineland.com/meta-introduces-click-and-engage-through-attribution-updates-470629) toward click-through attribution for website and in-store conversions * **Internal Meta docs** show [staff warned](https://www.theatlantic.com/technology/2026/02/meta-child-safety-documents-instagram/686163/) about child grooming risks for years * **Meta **is building tools to [help retailers see](https://www.adweek.com/commerce/exclusive-meta-is-building-tools-to-chase-more-retail-media-budget/) if Facebook and Instagram ads lead to real product sales * **Meta**’s Oversight Board says AI’s rapid expansion is [overwhelming](https://restofworld.org/2026/mmeta-oversight-board-challenges/) its slow, case-based review model. * **Meta **says LLMs play [almost no role](https://digiday.com/media/not-a-big-part-of-the-work-metas-llm-bet-has-yet-to-touch-its-core-ads-business/) in its core ranking and its $160B+ ads engine… yet * **Meta** is forcing some ad accounts onto [monthly invoicing](https://x.com/rokhladnik/status/2028546933359317343) * **Meta **plans to develop [custom chips](https://www.bloomberg.com/news/articles/2026-03-04/meta-plans-to-develop-custom-chips-to-train-its-ai-models) to train its AI models * **Meta **signs a multimillion dollar [AI licensing deal](https://www.engadget.com/ai/meta-signs-a-multimillion-dollar-ai-licensing-deal-with-news-corp-234157902.html?src=rss) with News Corp * **Meta** is creating a new [applied AI engineering](https://www.wsj.com/tech/ai/meta-to-create-new-applied-ai-engineering-organization-in-reality-labs-division-d41c4a69) organisation, led by Maher Saba, who is currently a VP of Meta’s Reality Labs division * **Facebook** added a new [Drafts](https://www.threads.com/@oncescuradu/post/DVTKi1pjJpq?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) feature for Stories * **Facebook** is testing ‘[Friends with Things in Common](https://www.threads.com/@theahmedghanem/post/DVijaTJjFMY?xmt=AQF0PXCA4rjnvrn_heRdUMKuBym0Oee4BdOE1bGDykWn6w)’, which filters friends based on shared attributes like location, language, or workplace * **Facebook** can now [show lyrics](https://www.threads.com/@jonahmanzano/post/DVgNfhniSiG?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) on screen when sharing a music Note **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c6b9e485-d7df-4a76-9915-12591effc030/image.png?t=1772798605) Follow image link: (https://www.socialmediatoday.com/news/instagram-introduces-thumbnail-post-editing-for-grids/813444/) Caption: Instagram now lets you customise your profile grid | Credit: Instagram * **Instagram** finally launched the ability to [customise your profile grid](https://www.socialmediatoday.com/news/instagram-introduces-thumbnail-post-editing-for-grids/813444/) with edited thumbnails * **Instagram** is rolling out features like insights, trending audio and scheduled content [to all public accounts](https://www.socialmediatoday.com/news/instagram-opens-up-content-scheduling-to-all-users/813448/). Trial Reels, channels, and Live are unlocked if you hit 1,000 followers * **Instagram** is getting closer to launch the “[Add interests](https://www.threads.com/@oncescuradu/post/DVRFIyojERB?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)” feature for profiles * **Instagram** started [labelling Reels](https://www.threads.com/@theahmedghanem/post/DVTCMY2jGKw?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) sent in DMs that were created using Edits * **Instagram **appears to be testing a [new layout](https://www.threads.com/@oncescuradu/post/DVWCS0XDHfc?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for video search results * **Instagram** is testing a new [‘Secret Friends’ list](https://www.threads.com/@oncescuradu/post/DVbXSXnjG0v?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) with Selena Gomez and Benny Blanco * **Instagram** [merged](https://www.threads.com/@oncescuradu/post/DVb9umVjAUt?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) Effects and Restyle for Stories into one Effects section * **Instagram** introduced [GIF support](https://www.threads.com/@theahmedghanem/post/DVam3z_jArM?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for Notes * **Instagram Edits** added new + [improved](https://www.socialmediatoday.com/news/meta-updates-edits-app-with-more-creation-tools/813717/) video effects, caption keyword highlighter, and a visually upgraded Ideas tab **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed6d6dfb-1eeb-4963-85a9-1a5a19735906/image.png?t=1772798712) Follow image link: (https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-6-whats-new/) Caption: WhatsApp now lets you join waitlist for its Premium Plan | Credit: WABetaInfo * **Threads **has added a new [Social Media Managers community](https://www.threads.com/@oncescuradu/post/DVb5PZwDPqK?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Threads** now [categorises](https://www.threads.com/@theahmedghanem/post/DVTBWPuDLjL?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) suggested accounts to follow based on the topics they post about * **WhatsApp **is testing a feature that allows users to [join the waitlist](https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-6-whats-new/) for its premium plan * **WhatsApp** is testing [redesigned filters](https://www.threads.com/@wabetainfo/post/DVhoO6oCMUD?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) and recent searches for the Chats tab * **WhatsApp **is rolling out a feature to [share status updates](https://www.threads.com/@wabetainfo/post/DVXVDP9CJAQ?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) with unsaved phone numbers * **WhatsApp** is working on a premium feature that lets you [pin up to 20 chats](https://www.threads.com/@wabetainfo/post/DVcepCNiLgs?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **WhatsApp** has named Mullvad and Amnezia VPN as go-to tools for [bypassing censorship](https://www.techradar.com/vpn/vpn-privacy-security/whatsapp-officially-names-mullvad-and-amnezia-vpn-as-go-to-tools-for-bypassing-censorship) * **WhatsApp** is widely rolling out a feature that [suggests stickers](https://www.threads.com/@wabetainfo/post/DVgO-PoCL1w?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) as you type an emoji in a chat * **WhatsApp** is testing a feature that displays the number of [media items sent](https://www.threads.com/@theahmedghanem/post/DVUNGUtDEM8?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A), categorised by media type **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/274a7a42-9c4c-480b-923d-ee4a1e6ece9b/image.png?t=1772799197) Follow image link: (https://techcrunch.com/2026/03/05/x-revamps-creator-subscriptions-with-new-features-like-exclusive-threads-and-shareable-cards/) Caption: X revamps Creator Subscriptions with Exclusive Threads feature | Credit: X * **X** revamped [Creator Subscriptions](https://techcrunch.com/2026/03/05/x-revamps-creator-subscriptions-with-new-features-like-exclusive-threads-and-shareable-cards/) with new features such as ‘[exclusive threads](https://www.engadget.com/social-media/xs-exclusive-threads-feature-lets-creators-paywall-the-end-of-tweet-threads-000246204.html)’ and shareable cards * **X **finally launched **X Money** in beta via a [William Shatner charity auction](https://techcrunch.com/2026/03/04/x-taps-william-shatner-to-give-out-invites-to-its-payments-service-x-money/) * **X** introduced a [’Paid Partnership’ label](https://techcrunch.com/2026/03/02/x-ads-paid-partnership-labels-for-creators-so-they-can-ditch-the-hashtags/) that lets creators clearly mark sponsored posts. * **X** says it will [suspend creators](https://techcrunch.com/2026/03/03/x-says-it-will-suspend-creators-from-revenue-sharing-program-for-unlabeled-ai-posts-of-armed-conflict/) from its revenue-sharing programme for unlabelled AI posts of ‘armed conflict’ * **US federal agencies** [raised safety concerns](https://www.wsj.com/politics/national-security/elon-musk-xai-grok-security-safety-government-73ab4f6e?mod=rss_Technology) about using **xAI**’s Grok chatbot after it was approved by the Pentagon * **X** shared a 44-slide deck with advertisers pitching Grok as [core to brand safety](https://www.adweek.com/media/exclusive-a-new-pitch-deck-reveals-x-is-using-grok-to-sell-brand-safety/)(!) 🤯 * **X** is beta testing a [standalone X Chat app](https://techcrunch.com/2026/03/03/x-begins-testing-standalone-x-chat-app-on-ios/) on iOS * **X** usage [declined in the EU](https://www.socialmediatoday.com/news/x-formerly-twitter-sees-decline-eu-users-h2-2025/813715/) in the second half of 2025 * **X **is testing a new [topic filter](https://www.socialmediatoday.com/news/x-tests-experimental-topic-feed-filter/813447/) for the For You feed, letting you prioritise trending news and specific subjects to appear in their feed * **X** has removed its long-standing in-app [night mode](https://www.socialmediatoday.com/news/x-formerly-twitter-removes-dark-mode-night-mode-option/814011/) setting in the latest update. The app will now follow your phone’s system settings **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d135a2ca-c1fd-4f7f-8a8c-1f932b06dd54/image.png?t=1772799595) Follow image link: (https://www.androidauthority.com/youtube-stations-3646298/) Caption: YouTube rolls out new ‘Station’ feature | Credit: Android Authority * **TikTok** will [not introduce](https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) end-to-end encryption, arguing it makes users less safe * **TikTok US** experienced its second [Oracle-related server outage](https://gizmodo.com/tiktok-is-experiencing-oracle-related-server-issues-again-2000729265) in a month * **TikTok** has updated its “For You” [feed refresh process](https://www.threads.com/@theahmedghanem/post/DVakEKKDIVj?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Donald Trump **has been [sued](https://www.nbcnews.com/politics/justice-department/trump-administration-sued-us-tiktok-deal-rcna261684), accused of rewarding his allies in the **TikTok US** deal * **TikTok** begun an EU court battle [challenging a €530 million GDPR fine](https://www.politico.eu/article/tiktok-fights-to-keep-its-ties-to-china-in-europe/) * **TikTok **now lets you [re-create Live moments](https://www.threads.com/@jonahmanzano/post/DVgIlOxiSHo?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) and tag creators to share the best parts of a stream * **TikTok** added content [templates](https://www.threads.com/@oncescuradu/post/DVTInvzjAtx?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) for International Women’s Day * **TikTok **added ‘[Optimise for stability](https://www.threads.com/@jonahmanzano/post/DViknxSCd3a?xmt=AQF0_SJFmJ5LFXez2BvDwjURDnkoEx2n9e74VqX05zXxBeKhXYZx9Gou1zyymBMzop4Dr4yL&slof=1)’ a setting to limit some functions to prevent lag or disruptions during livestreams * **YouTube** expanded its revived [DMs feature](https://www.androidpolice.com/youtube-direct-messaging-is-going-live-in-more-regions/) to 25+ European countries after a limited launch * **YouTube **has been spotted offering a [‘Station’ feature](https://www.androidauthority.com/youtube-stations-3646298/) with a a non-stop stream of music by a specific artist * **YouTube** updated its Studio Payment Activity dashboard to give creators [deeper payout insights](https://www.socialmediatoday.com/news/youtube-updates-payment-activity-overview-provides-more-detailed-data/813855/) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/278063c7-1265-4dea-a83a-114e30ca0e86/image.png?t=1772799721) Follow image link: (https://telegram.org/blog/member-tags-disable-sharing-and-more) Caption: Telegram update adds GIF editing, login tools, and more | Credit: Telegram * **LinkedIn** now lets you manage jobs applications with an all-in-one feature called [Job Tracker](https://www.threads.com/@oncescuradu/post/DVTJx5WDDGo?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **Snapchat** is positioning itself as a [B2B marketing channel](https://www.socialmediatoday.com/news/snapchat-report-positions-the-app-as-a-b2b-marketing-tool/813857/) - is it heading onto LinkedIn’s turf? * **Twitch** is testing “skippable” ads that you [can’t actually skip](https://dailydot.com/twitch-skippable-ads-test) * **Telegram** has rolled out [GIF editing](https://telegram.org/blog/member-tags-disable-sharing-and-more), login tools, and new privacy features * **Google** has [increased social media posts](https://www.seroundtable.com/google-discover-feed-social-media-posts-41011.html) in its Discover feed as an experiment * **Mastodon** now has a [button for sharing content](https://www.theverge.com/tech/887791/mastodon-official-share-button-widget) from other websites -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: -------------------- **Meta** is testing a [shopping research feature](https://www.business-standard.com/technology/tech-news/meta-tests-shopping-research-feature-in-ai-tool-to-rival-chatgpt-gemini-126030300140_1.html) within its AI chatbot for select US users It’s a direct challenge to **Open AI’s ChatGPT** Shopping mode. BUT… It’s getting off to [a rocky start](https://www.webpronews.com/meta-ais-shopping-feature-on-instagram-and-facebook-falls-flat-and-it-reveals-a-deeper-problem-with-ai-powered-commerce/) I Tried Meta AI's Shopping Assistant, and I Won't Be Using It Again: (https://lifehacker.com/tech/i-tried-meta-ais-shopping-assistant-and-i-wont-be-using-it-again) __________ ##### Also spotted this week… * **Instagram **added a new effect for creating [story backgrounds](https://www.threads.com/@theahmedghanem/post/DValCwajC1N?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) using Meta AI * **WhatsApp** is testing a feature that lets you [organise chats](https://wabetainfo.com/whatsapp-beta-for-android-2-26-9-4-whats-new/) with Meta AI * **TikTok** is widely rolling the [AI Canvas](https://www.threads.com/@oncescuradu/post/DVUsP1XDBs0?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) feature for Creator Insights * **X** now allows creators to[ label posts](https://www.threads.com/@jonahmanzano/post/DVU-B_NiaBl?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) that were generated or enhanced using AI * **xAI **is considering a [freemium Grok Enterprise](https://www.socialmediatoday.com/news/xai-considers-offering-a-free-version-of-grok-enterprise/813858/) offering to drive wider business uptake * **Roblox** now uses AI to [rephrase chats](https://www.theverge.com/games/889954/roblox-ai-real-time-chat-rephrasing) on the fly instead of just blocking words. * **Influencer app** **LTK** has launched an OpenAI-powered [chatbot trained on influencer content](https://www.businessinsider.com/influencer-app-ltk-takes-step-ai-shopping-new-chatbot-chatgpt-2026-2) within its platform -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fce48a77-83a7-433a-bbb2-15d76b7163b8/You_can.jpg?t=1772729427) Caption: -------------------- I spoke to **BBC News** about TikTok’s out-of-step decision [not to protect DMs with end-to-end encryption](https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f8b949e-a06a-4f2b-b1d3-c0551e30bf30/BBC_News_TikTok_Quote_-_Matt_Navarra.png?t=1772732718) Follow image link: (https://www.bbc.co.uk/news/articles/cly2m5e5ke4o) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: -------------------- Mark Zuckerberg downplays Meta's own research in New Mexico child safety trial: (https://www.engadget.com/social-media/mark-zuckerberg-downplays-metas-own-research-in-new-mexico-child-safety-trial-222924340.html) * **Zuckerberg takes issue** with [the word ‘addictive’](https://www.fastcompany.com/91503334/meta-ceo-zuckerberg-takes-issue-with-the-word-addictive-in-deposition-shown-at-landmark-trial) in deposition shown at landmark trial * **Instagram** tracked the time users spent on its app, with company executives [flagging “milestones”](https://techcrunch.com/2026/03/02/instagram-tracked-growing-usage-while-targeting-teens-lawyers-argue/) that its app reached year after year -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/83e36842-8745-47c3-8230-d5da21dc17a8/lol10603.jpg?t=1772794474) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-someone-comments-activity-7434266314875244546-QvHi?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d11a1f22-776e-448b-bf89-57d236b0a8c5/lol20603.jpg?t=1772794541) Follow image link: (https://www.threads.com/@jsstansel/post/DVhOjSzEUQ1?xmt=AQF0dtwCLHlLQPO9qCBTcmcC1-4u-WTZmGKY-mg1V7IJ4g) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: -------------------- Hey brands! There’s a reason you get influencers to show off your product rather than company executives… Most execs are NOT great on social media. Case in point: **McDonald’s CEO**, and this awkward cringe-fest…. Instagram: (https://www.instagram.com/reels/DUTZ_ilDl41/) “It’s a delicious product”… 😂 The internet reacted as you’d expect: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f9e5cefb-d26c-490c-bcae-60634f41ecb6/image.png?t=1772800245) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a682016-859d-45d7-abfc-c35508ab9c32/image.png?t=1772800268) Caption: __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1b942f99-ba55-4293-b81e-1ef1d39633da/image.png?t=1772800309) Caption: Find more reactions [here](https://www.aol.com/articles/big-arch-kicks-off-big-222025862.html). **McDonald’s social team** did the all they could to embrace the cringe. They leaned in, and posted through it… Tweet: (https://twitter.com/McDonalds/status/2028892648015098360) __________ **More viral news this week:** * **A viral prank **claims [showing an ISIS flag](https://dailydot.com/streamer-claims-meta-glasses-banned-debunk) to Meta smart glasses will get the wearer banned (it won’t) * **TikTok’s cottage cheese obsession** [sends dairy companies scrambling](https://www.thedailybeast.com/tiktoks-cottage-cheese-obsession-sends-dairy-companies-scrambling/) * **What’s a Gen Z Karen? **They don’t complain to the manager—[they cancel you online](https://dailydot.com/gen-z-karen-different-from-millennial-karen) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: -------------------- Is AI slop GOOD for the performance of brand ads?! A new study says…. sometimes, yes 🤨 Brands May Actually Benefit From Advertising Next to AI Content, Per Study: (https://www.adweek.com/brand-marketing/brands-may-actually-benefit-from-advertising-next-to-ai-content-per-study/) __________ **More brand news and views:** * Why brands like **Urban Outfitters** and **American Eagle** are rethinking influencer marketing with [gamified micro-creator programmes](https://digiday.com/media/why-more-brands-are-rethinking-influencer-marketing-with-gamified-micro-creator-programs/) * How **sports leagues** are flooding marquee events with influencers to [win Gen-Z audiences](https://www.nytimes.com/2026/02/28/arts/sports-influencers-content-creators-nfl-nba.html) * **Nat Geo** is launching a ‘[Creator Cohort](https://www.tubefilter.com/2026/02/27/nat-geo-creator-cohort-social-media-maya-higa/)’ to boost its presence on Instagram, TikTok, and YouTube -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: -------------------- “"It may not be my wisest tweet… I wouldn’t necessarily describe it as incredibly stupid. But if it led to this trial, I guess I would qualify it as such."“ — – **Elon Musk in court**, on the tweet that has [led to a lawsuit](https://www.threads.com/@mattnavarra/post/DVf9OJuCu3u?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) accusing him of manipulating Twitter’s stock price as he moved to buy the company __________ **Also quoted this week…** _“Work never stopped on the deal”_ **- Elon Musk’s financial adviser Jared Birchall** testifies in court that Elon’s “deal temporarily on hold” tweet as he moved to acquire Twitter [was untrue](https://www.bloomberg.com/news/articles/2026-03-04/musk-tweet-on-pausing-twitter-deal-was-frustration-adviser-says?sref=YURDD6is) __________ _“The platforms would rather have a middle tier of creators, with 5 to 10 million followers — they would rather have that be enormous — than have a few people break through.”_ **- MrBeast’s former manager Reed Duchscher** on why social superstars like MrBeast might be [a thing of the past](https://www.businessinsider.com/mr-beast-manager-reed-duchscher-night-youtube-tiktok-twitch-kafka-2026-2) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: -------------------- **TikTok creators **are turning millions of **Epstein files** into a viral, crowdsourced investigation. True-crime influencers, amateurs and professionals are building huge followings by breaking down documents. Creators say they’re filling a trust gap left by traditional media… But experts warn AI-driven fakes will further distort an already chaotic information landscape. The TikTokers Reading the Epstein Files So You Don’t Have To: (https://www.vanityfair.com/news/story/tiktok-epstein-investigators) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: -------------------- **MrBeast** has [launched](https://influencermarketinghub.com/mrbeast-launches-vyro/) **Vyro**, a marketplace paying fans to clip long-form videos. Users can **earn about $3 per 1,000 views** for posting clips to **TikTok, Reels, Shorts**. **A 100,000-view clip pays roughly $300**, with no follower minimum required. Campaigns track views across TikTok, Reels and YouTube Shorts. Vyro | Get views. Make bank.: (https://www.vyro.com/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: -------------------- Ewww. People actually watch this trash….?! _“Facebook is filling up with hundreds of AI clips depicting revolting miracles for millions of views a pop.”_ Meta Reels Is Filling Up With AI Slop of Faith Healers Performing Miraculous Cures: (https://futurism.com/artificial-intelligence/meta-reels-ai-faith-healing) __________ **More WTF this week:** * **TikTok and Snapchat posts **are encouraging London pupils to take part in [organised “school wars”](https://www.theguardian.com/education/2026/feb/26/tiktok-snapchat-london-pupils-school-wars) * **Photographers outside a San Francisco courthouse **say Elon Musk used [a “decoy” Tesla to evade cameras](https://www.businessinsider.com/elon-musk-decoy-tesla-distracted-photographers-twitter-trial-2026-3) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8759786-87ac-4858-8715-57265c146862/BBC_Radio_1Xtra_logo.png?t=1772796022) Caption: **BBC Radio 1Xtra** needs a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager-1xtra/) _[London, UK]_ __________ **More social media jobs:** * **Indie .io **is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-manager/) _[Remote, USA]_ * **Macmillan** is looking for a [Senior Strategic Storytelling Manager](https://www.samssocialmediaclub.com/job/senior-strategic-storytelling-manager/) _[Hybrid, London, UK]_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: -------------------- How to create **Instagram **content** **people **want to share in DMs **with friends: Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs: (https://influencermarketinghub.com/instagram-sends-per-reach-playbook/) __________ **More pro tips:** * **Meta’s Manus AI** ad tool for marketers: [explained](https://digiday.com/marketing/wtf-is-metas-manus-tool/) * **What’s the maximum number of accounts **you can follow on **Instagram? **[7,500](https://www.threads.com/@oncescuradu/post/DVR51RkjEUy?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) * **YouTube’s AI slop problem **and [how marketers can compete](https://www.searchenginejournal.com/youtubes-ai-slop-problem-and-how-marketers-can-compete/567297/) * **YouTube’s Culture and Trends team** explained just how big [creator-led soccer content](https://www.tubefilter.com/2026/03/03/youtube-culture-trends-report-football-soccer-creator-content/) has become in Latin America. * **Pinterest **released best practices tip sheet for [shopping templates](https://www.socialmediatoday.com/news/pinterest-releases-best-practices-tip-sheet-for-shopping-templates/813445/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: -------------------- “**8.8 BILLION**“ — – **The number of watch hours **[YouTube Gaming logged](https://www.threads.com/@mattnavarra/post/DVidFqpiu1H?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) in 2025, up 12% year over year __________ **More social stats:** * **WATCH THIS: **TikTok ads drove a [172% jump](https://www.socialmediatoday.com/news/tiktok-ad-campaigns-drive-movie-ticket-purchases/814005/) in movie ticket purchase rates, new Samba data shows. * **SEARCHING: **[49% of Americans](https://www.threads.com/@mattnavarra/post/DVY6pxCCmUV?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) Now Use TikTok as a Search Engine * **BIG IN THE EU: **TikTok now has [178 million](https://www.threads.com/@mattnavarra/post/DVY32B1Cgv0?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) monthly users in the EU — up 8 million in six months * **BIG TIME:** Instagram average daily usage grew from 40 minutes per day in 2023 to [46 minutes per day](https://techcrunch.com/2026/03/02/instagram-tracked-growing-usage-while-targeting-teens-lawyers-argue/) in 2026, according to evidence at the current LA social media trial * **SOCIAL BURNOUT: **[46% of social media workers](https://www.threads.com/@mattnavarra/post/DVbicccimrg?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) experience burnout symptoms, while 46% consider quitting their job due to stress -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: -------------------- **Buffer** analysed 52M+ posts across 10 platforms, revealing engagement patterns for 2026. * **Instagram** saw the biggest drop in engagement with a 26% drop. * **X** saw the biggest jump in engagement with 44% growth. * In terms of content formats, **LinkedIn carousels** dominate engagement, hitting 21.77% median engagement rates. Check out the [Buffer’s State of Social Media Engagement](https://buffer.com/resources/state-of-social-media-engagement-2026/) report for more 2026 insights. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/01ef7ffa-b0f5-4c2a-9579-577a76810a2d/648593849_17945295471117490_4978309813183595610_n.jpg?t=1772792458) Follow image link: (https://www.threads.com/@mattnavarra/post/DVigTdoCqZo?xmt=AQF08luEh1jbKddQr6cY6kkgQHT6ApQ9-V5eDwl97vE-4g) Caption: __________ **More charts:** * **UGC ON THE RISE: **UGC has [lapped TikTok](https://www.threads.com/@mattnavarra/post/DVRDyr2Ckxi?xmt=AQF0GfgVvxrMa1y8NqavpkdVtf7ww4i-ZvfeCbzHbSky_A) in influencer marketing, and Instagram is next * **TIK-ING UP: **The increase since 2021 in [US adults who use TikTok](https://www.threads.com/@mattnavarra/post/DVZAosECpBv?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) * **TOK OFF: **Instagram has [fought off TikTok’s threat](https://www.threads.com/@mattnavarra/post/DVZB6kmCisy?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w) * **TOO MUCH: **Are social media works [overwhelmed at work](https://www.threads.com/@mattnavarra/post/DVbicccimrg?xmt=AQF018pwjVkG2qP7H8JRAwqloz_Ntpy6qVN_5QDpgNiS3w)? * **APP TIME: **Social media dominates 2025 app time as [AI usage explodes](https://www.emarketer.com/content/genai-was-2025-s-fastest-rising-app-category--social-media-still-lapped-field) * **I-RAN TO THREADS:** Threads saw a [boost in usage](https://www.threads.com/@similarwebinsights/post/DVgEfwvjZGA?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A) after the US and Israel began their offensive in Iran -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: -------------------- Dubai influencers’ lives of luxury interrupted by Iran strikes: ‘The image of safety has been shattered’: (https://www.theguardian.com/world/2026/mar/03/dubai-influencers-iran-war-strikes) **__________** ##### Also in the news this week… * **Activist investor Elliott **has taken a $1B stake in Pinterest, betting on AI-driven growth. [[TechCrunch](https://techcrunch.com/2026/03/03/activist-investor-elliot-takes-a-1b-stake-in-pinterest-betting-on-ai-driven-growth/)] * **Variety unveiled** its first “10 Creators to Watch”, spotlighting rising digital stars. [[Variety](https://variety.com/lists/creators-to-watch/sabrina-brier/)] * **Ofcom ruled a suicide forum **is in provisional breach of the Online Safety Act for failing to block UK users and promoting ways to bypass restrictions. [[The Guardian](https://www.theguardian.com/technology/2026/feb/27/suicide-forum-in-breach-of-online-safety-act-after-failing-to-block-uk-users)] * **371 security and privacy academics** are calling for a global pause on social media age checks. [[Politico](https://www.politico.eu/article/age-check-social-media-scientist-warning/)] * **Three months after **Australia’s 10 December 2025 under-16 ban, success remains unproven. [[The Guardian](https://www.theguardian.com/australia-news/2026/mar/04/australia-social-media-ban-under-16s-three-month-review)] * **TikTok parent ByteDance** is bringing its Meta Quest rivalling Pico headsets to the US. [[Android Central](https://www.androidcentral.com/gaming/virtual-reality/pico-project-swan-pico-os-6-north-america)] * **Apple has blocked US users** from downloading ByteDance’s Chinese apps. [[Wired $$$](https://www.wired.com/story/bytedance-apps-are-no-longer-available-in-us-app-stores/)] * **A founding member of xAI** has described the “grind” to get the first Grok model out. [[Business Insider $$$](https://www.businessinsider.com/xai-founding-member-extremely-hardcore-grok-debut-2026-3)] * **Snapchat research shows** the app plays a growing role in movie discovery. [[Social Media Today](https://www.socialmediatoday.com/news/snapchat-research-provides-insight-for-movie-marketing/813853/)] * **Pinterest and Amazon Influencers** have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. [[@lindseygamble_](https://www.threads.com/@lindseygamble_/post/DVcLf4-jSln?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **MrBeast is hiring **a 'head of TikTok’, with the goal to make every post feel clearly “Beast” while boosting performance. [[Business Insider $$$](https://www.businessinsider.com/mrbeast-is-hiring-a-head-of-tiktok-job-description-2026-2)] * **A US federal judge** has blocked Virginia’s law limiting under-16s to one hour a day on social media. [[Financial Times $$$](https://www.ft.com/content/d8267b9e-109b-4e00-9e82-159a9f5b7cdd)] * **YouTube partnered **with Rakuten to bring more shoppable videos to Japan. [[TubeFilter](https://www.tubefilter.com/2026/02/27/youtube-rakuten-social-live-shopping-partnership/)] * **Fixated acquired** Elevate as part of its mission to assemble “the Avengers” of the digital content space. [[TubeFilter](https://www.tubefilter.com/2026/03/03/fixated-elevate-acquisition/)] * **Albania lifted **its government-imposed ban on TikTok. [[Economic Times](https://economictimes.indiatimes.com/tech/technology/tiktok-returns-to-albania-after-government-imposed-ban/articleshow/128852366.cms?from=mdr)] __________ **More updates and new features:** * **Meta introduced **FrameSync to improve VR smoothness on Horizon OS. [[Meta Horizon Developers](https://developers.meta.com/horizon/blog/framesync-meta-horizon-os/)] * **Facebook is rolling out** an updated log-in UI on desktop. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DVb42OTDLmu?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **X removed chat tabs **from the main app and moved them into a contextual menu, creating more space in the inbox. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DVij6BsjLMg)] * **X is following Threads **by updating its in-app screenshots, replacing the Grok icon with the X icon when you take a screenshot within the app. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DVamfxLDOuB?xmt=AQF0BvPmieXUyYf71uBNvMqR8tZPVJh_2-dlY23Yay_u1A)] * **X is working on a redesign** of the reply and other options for posts on iOS. [[@xDaily](https://x.com/xDaily/status/2029066782674411546)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: -------------------- _“With misinformation spreading like wildfire, many people have placed their trust in reputable digital investigators. _ _“Organisations like The New York Times, Indicator, and Bellingcat have extensive verification procedures to avoid publishing synthetic or misleading content..._ _“Media authentication methods are rarely foolproof, but standards are extremely high, and experts have years of experience with evading fake news.”_ How the experts figure out what’s real in the age of deepfakes: (https://www.theverge.com/tech/888303/photo-video-fake-news-verification-nyt-bellingway) **_________** **Also worth checking out:** * **The world wants to ban children from social media**, but [there will be grave consequences for us all](https://www.theguardian.com/commentisfree/2026/mar/02/ban-children-social-media-biometic-data-surveilled) * **How the US government** is [painting immigrants as criminals on social media](https://www.npr.org/2026/02/27/nx-s1-5720167/trump-ice-immigration-social-media-deportation-dhs-immigrants-detained-disputes) * **Hollywood wants to beat TikTok **at its own game — [but faces hurdles](https://www.businessinsider.com/netflix-disney-short-form-video-youtube-tiktok-hollywood-2026-2) * **The future of horror movies** [is on YouTube](https://www.newyorker.com/culture/infinite-scroll/the-future-of-horror-movies-is-on-youtube) * **Telegram’s founder built a fortress. **[Now governments are at the gate](https://www.ft.com/content/26c18637-667f-498c-99e2-5c757702121b?sharetype=blocked) * **The best alternatives **[to Discord](https://techcrunch.com/2026/03/01/best-discord-alternatives-age-verification-identity-privacy/) * **“I’d pay for YouTube Premium** [if it stopped spoiling everything”](https://www.androidauthority.com/youtube-premium-spoiler-filter-3646241/) * **More teen social media bans are coming**, [but will they work?](https://www.socialmediatoday.com/news/more-teen-social-media-bans-are-coming-but-will-they-work/813577/) * **How TikTok Shop is shedding its Temu reputation** and [winning over retailers](https://www.emarketer.com/content/how-tiktok-shop-shedding-its-temu-reputation-winning-over-retailers) * **A former MrBeast employee** is closing the creator economy gender gap with [a service for female editors](https://www.tubefilter.com/2026/03/03/female-editors-creator-economy-mrbeast-edithers/) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: -------------------- Want a peek inside the Miami mansion** Mark Zuckerberg** just bought for $170 million? Look no further. 👇 He’s surely only going to be there a few days a year, it feels like a waste to leave it empty. Someone’s got to look after it! I’ll live in it for you for free, Zuck. Deal? Mark Zuckerberg Buys Newly Built $170 Million ‘Billionaire Bunker’ Mansion in Record-Breaking Deal: (https://www.yahoo.com/lifestyle/articles/mark-zuckerberg-buys-newly-built-210607229.html) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: -------------------- That’s everything you need to know this week, Geekout friends. Before you head off to doomscroll somewhere else… A **big thanks** for all your feedback on the Geekout glow-up. I’ve already fixed a few bugs and tweaked the layout based on your suggestions. Turns out you lot have strong opinions about spacing! **Next up: **Reviewing new sections I could add — and possibly a few I should retire. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3465dbfd-d276-4402-a24f-d8e94f67485d/tomcruisehelp-ezgif.com-optimize.gif?t=1772801624) Caption: **Two quick questions for you:** ❌ 1. Which ONE Geekout Newsletter section do you always skip? ✅ 2. What NEW section could I add to make Geekout more useful? Help me keep Geekout the most useful Friday scroll for top social media pros like you. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _**P.S.**__ This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-ray-ban-privacy-musk-court-mcdonalds-ceo-product

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0df621ea-d2b0-4a8c-b351-3f463f52d070/Geekout_270226.jpg?t=1772196091) Caption: ----------——————————————————————————— ---------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) ----------——————————————————————————— ---------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/social-media-addiction-trial-punch-monkey-whatsapp-ads) ----------——————————————————————————— ---------- ## **Hello, geeks!** Welcome to this week’s slightly glowed-up edition of Geekout. I’ve made a few design tweaks to improve your reading experience… **– New header images** to make skim-reading easier View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/094a06a7-67d3-458f-b11e-f6433919b30a/WhatsApp_Image_2026-02-27_at_14.18.22.jpeg?t=1772201983) Caption: **– Clean white section backgrounds** for improved clarity **– Improved and more consistent text **size, spacing, formatting **– Fewer boxes.** Less visual chaos. Do you prefer the old Geekout design, or this 2026 refresh? [Hit reply](mailto:matt@mattnavarra.com) and let me know. **__________** ##### **Geekout Q&A with Instagram Edits exec — What should we ask him? ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68aa9018-cce6-4d75-993d-86c2a091a567/Instagram_Edits_-_Matt_Simari.jpg?t=1772183896) Caption: Ever wanted to grill an Instagram product manager? You’re in luck! In a couple of weeks, I’m chatting to **Matt Simari**_, _Director of Product Management for Instagram’s Edits app (aka Meta’s CapCut challenger). We’ll discuss: – Why Instagram built a dedicated creator app – How top creators are actually using it – Pro-tips from power users – Sneak peeks at upcoming features …and more. **WIN an Instagram Swag Bundle **🎁 Instagram has given me 5x Instagram swag bundles to giveaway. Want me to ask Matt Simari something spicy or specific? Hit reply on this email, or [drop me an email](mailto:matt@mattnavarra.com) with your Instagram Edits-related question. The FIVE people who send in the best questions will each win a IG swag box. The full interview will be published in Geekout in March. __________ ##### **Look Mum, I’m on TV…!** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3daaf3d-0104-438b-8072-2a2525955f9a/battle_of_the_brands.jpg?t=1772183969) Follow image link: (https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDc4NzQ0MjIwODY5Njk1?story_media_id=3652523878156259187&igsh=MXZmOWZzMnVwcHNkNA%3D%3D) Caption: [Battle of the Brands on Channel 4 UK] This might be one to watch (or avoid!) Last July, I spent a day filming in London for a [new Channel 4 documentary](https://www.tvguide.co.uk/schedule/61b4c6db-0bc4-5a66-9c21-db86b310c022/nandos-vs-kfc-battle-of-the-brands) about some of the UK’s most-loved brands, including McVities, Cadbury’s, Primark, John Lewis, Aldi, M&S.. The four-part series kicks-off on Tuesday 3 March at 8pm on [Channel 4](https://www.linkedin.com/company/channel-4/) (UK), starting with _Nandos vs. KFC._ I’ll be watching (cringing) with my kids… who can’t wait to mock me. 🫣 Watch some [behind the scenes clips](https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDc4NzQ0MjIwODY5Njk1?story_media_id=3652523878156259187&igsh=MXZmOWZzMnVwcHNkNA%3D%3D) of my day filming in London. __________ ##### **2 cool things ** 👀 * ❤️ Loving this **[2026 social intel file](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop)**, _without_ any LinkedIn ‘thought-leader’ junk! — 30+ slides of new insights - * 💰 Meta ads getting expensive? It’s probably _not_ the algorithm. **[Check this fix first](https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27)** [ad] ----------——————————————————————————— ---------- ###### SPONSORED ▶︎ PAID SOCIAL ▶︎ GUIDE #### Meta Ads Burning Out in 10 Days? It’s NOT the Algorithm View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/999da01f-9c27-461e-b190-b6c347374de5/Matt_Navarra__feb27_.png?t=1772103542) Follow image link: (https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) Caption: Are you still sourcing one ready-to-post video per creator? And wondering why creative fatigue hits so fast? 🥹 Brands nailing paid social in 2026 are doing it differently. They’re briefing creators for diverse, mix-and-match raw footage: * 🎥 Multiple hooks * 🧠 Different angles * 📣 Variations of CTAs * 🎬 Extra b-roll So you can remix dozens of ads from just 1 creator collab. **Why it works:** * ✅ Lower production costs * ✅ Faster creative testing * ✅ More control in-platform * ✅ Better scaling without burnout To help you brief creators the right way, **Insense** just released a **FREE brief template.** 👉 [Download FREE Creator Brief Template](https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) < Worth downloading! Brands like _Wonderskin, DRMTLGY, and SmileSet_ already use **Insense** to run scalable creator campaigns worldwide. **P.S…** If you book a FREE call with Insense** **by March 13 and get [$200 credit towards your first campaign](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27). Optimize My Paid Social (https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: ---------- ## Woman at heart of US trial says she was addicted to social media at age six: (https://www.theguardian.com/technology/2026/feb/26/us-trial-social-media-addiction) 2. **WhatsApp rolls out Status ads **and promoted Channels worldwide [[MONETISING](https://wabetainfo.com/whatsapp-is-rolling-out-promoted-channels-and-status-ads-globally/)] 3. **Instagram to alert parents** if their kids search for self-harm and suicide content [[SAFEGUARDING](https://www.bbc.co.uk/news/articles/c3v7z5eyewko)] 4. **Discord delays global age-verification rollout** over user ID fears the company says are a misunderstanding [[BACKTRACKING](https://www.theverge.com/policy/883852/discord-age-verification-global-walkback-delay)] 5. **Reddit hit with a £14m fine** in the UK for failing to protect under-13 users’ data [[ENFORCING](https://www.bbc.co.uk/news/articles/cwyx0xggepjo)] ----------——————————————————————————— ---------- ###### SPONSORED ▶︎ 2026 SOCIAL INSIGHTS #### New 2026 Social Intel. Without LinkedIn Thought-Leader Junk 🕵️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/628e2830-0501-44be-9b32-afb2fe6f272c/2000x1000-V2__1___1_.png?t=1772103592) Follow image link: (https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) Caption: If you’re leading a social team right now, you know the pressure… Platform & algorithm shifts, staying on top of trending formats, optimizing creator partnerships to work for your brand, and so much more! If you’re tired of testing random content ideas hoping one takes off… check out **Caliber’s** quarterly insights guide — [**_The Drop_**](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop). Caliber is trusted by some of the world’s largest brands including _Amazon, Movember, and Walmart… _ …And _The Drop_ gives you the social intel to supercharge your social strategy. **In this issue you’ll find:** * 🔥 **30+ high-performing content** formats you can test next week * 🤝 **Creator x brand integration **frameworks that you can steal * 👀 **The latest IG, TikTok & YouTube **updates…_ and what to do about them_ * 📒 **Serialized content case studies **that drive retention… _with production notes!_ * 🏀 **A sports industry deep dive** ahead of 2026’s major global events It’s basically a cheat sheet for what’s actually working in social right now — and how to execute it. 👉 If you run social, this is super-useful.…. [**Get The Drop**](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) 📈 Unlock Social Intel (https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: ---------- ### **Is it a bad idea to verify your identity?** Verified LinkedIn users data is shared in shocking ways, report claims: (https://mashable.com/article/linkedin-id-verification-persona-report) You could be forgiven for not having heard of **Persona**, but the ID verification software company has recently developed a reputation for being shady. Is it actually justified? Persona has popped up in a couple of stories this week. Most notably around **Discord**, which has [delayed](https://www.theverge.com/policy/883852/discord-age-verification-global-walkback-delay) plans to age-gate certain features behind an ID check worldwide. Discord had been using Persona to do these age checks in an initial test. Persona can use things like a face scan on your phone and a check of government-issued ID to confirm your age and identity. But the move proved unpopular, even if Discord [says](https://discord.com/blog/getting-global-age-assurance-right-what-we-got-wrong-and-whats-changing) users didn’t quite understand what was going on: * _“The way this landed, many of you walked away thinking we're requiring face scans and ID uploads from everyone just to use Discord. That's not what's happening, but the fact that so many people believe it tells us we failed at our most basic job: clearly explaining what we're doing and why. That's on us._ * _“On top of that, many of you are worried that this is just another big tech company finding new ways to collect your personal data. That we're creating a problem to justify invasive solutions. I get that skepticism. It's earned, not just toward us, but toward the entire tech industry. But that’s not what we’re doing.”_ — **Discord CTO** Stanislav Vishnevskiy Discord will now rethink how it rolls out age verification. Meanwhile, Persona** **has [denied](https://mashable.com/article/linkedin-id-verification-persona-report) it keeps **LinkedIn** account verification data for AI training following a viral user backlash. You might have seen [a post](https://thelocalstack.eu/posts/linkedin-identity-verification-privacy/) this week that raised alarm at what Persona is doing when it scans your face and makes a copy of your ID. The number of companies the data is potentially shared with according to Persona’s own documentation might concern you. Persona’s CEO has been trying to [set the record straight](https://www.linkedin.com/feed/update/urn:li:activity:7430702983627292672?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7430702983627292672%2C7431017270241525760%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287431017270241525760%2Curn%3Ali%3Aactivity%3A7430702983627292672%29) in LinkedIn comments, saying _“All biometric personal data is deleted immediately after processing. All other personal data processed is automatically deleted within 30 days. Data is retained during this period to help users troubleshoot.”_ The problem is, a notification that your personal data has been deleted is all well and good, but we can’t be SURE that it really has. And trusting big tech companies is difficult these days. Demand for ID verification is only going to increase as teen social media bans are introduced, so we’re going to have to get used to being asked to prove who we are. But the platforms, and companies like Persona, need to do a LOT more to prove they can be trusted with our most personal data if they want to avoid freakouts like we’ve seen lately on Discord and LinkedIn. After all, if we can’t trust the platforms we use, we might just walk away. ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: ---------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/33659b65-0a82-4f7e-8a0d-7bbe273df149/image.png?t=1772191214) Follow image link: (https://techcrunch.com/2026/02/26/so-were-getting-prada-meta-ai-glasses-right/) Caption: Mark Zuckerberg sporting a pair of Meta Ray Ban smart glasses | Credit: Meta * **Meta** is rumoured to be set to launch [Prada-branded](https://techcrunch.com/2026/02/26/so-were-getting-prada-meta-ai-glasses-right/) AI smart glasses, after Zuck was spotted in the front row at Prada’s Fashion Week show in Milan this week * **Meta** signed big AI chip deals with [AMD](https://www.wsj.com/tech/ai/meta-and-amd-agree-to-ai-chips-deal-worth-more-than-100-billion-9c7fd06b) and [Google](https://finance.yahoo.com/news/google-signs-multibillion-dollar-ai-232844608.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH9B81iOXtcIoUCdlGInCRcT10SxFMFi896O4U-XKmJRGAUiBZ5mMGbcLCfuXVgVKudGTwSbPnxABREAQIRvzNHBftagrXXOkpppq5JuCwo6Ah7u5daGPOtFp52FJp3nRbp2WTeJqQxU9JCl_CPXVh3GpSaNgC-5BqWcjbu2C1fE) after it [scrapped](https://www.theinformation.com/articles/metas-internal-chip-design-efforts-hit-roadblocks?rc=kmaysd) its most advanced in-house AI training chip due to design struggles * **Meta** is fighting an almost [$16 billion tax bill](https://qz.com/meta-irs-16-billion-tax-bill-intellectual-property), after the IRS claimed the company undervalued IP shifted offshore in 2010 * **Meta** is pitching a new ‘[Agency Growth Collective](https://digiday.com/marketing/as-it-ramps-up-push-to-fund-ai-bets-meta-makes-a-new-play-for-agencies/)’ to independent agencies to deepen platform adoption * **Meta** plans to get back into crypto by rolling out [stablecoin payments](https://gizmodo.com/meta-gets-back-into-crypto-plans-stablecoin-integration-later-this-year-2000725733) across Facebook, Instagram, and WhatsApp in late 2026 * **Adult-film studios** suing **Meta** claim an employee [secretly deleted 9TB](https://torrentfreak.com/meta-employee-deleted-9tb-of-torrented-files-adult-film-producers-claim/) of torrented videos tied to the case. * **The National Parent Teacher Association** has [broken ties](https://www.cnbc.com/2026/02/20/national-pta-meta-child-safety-trials-zuckerberg.html) with **Meta **amid child-safety trials following a report accusing the company of using PTA partnerships to shape public opinion on youth safety **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cb07e1c4-807b-4790-821c-c15127915b33/image.png?t=1772191369) Follow image link: (https://www.threads.com/@alex193a/post/DVHf5MsDTkd?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) Caption: Instagram testing 'Story Spotlight’ premium subscription perk | Credit: @alex193a * **Instagram**’s incoming premium paid subscription could let you [bump your Story to the front](https://www.threads.com/@alex193a/post/DVHf5MsDTkd?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) of followers’ queue, once a week * **Instagram** is facing creator backlash over its new AI feature called ‘[Shop the Look](https://www.socialmediatoday.com/news/creators-express-frustration-with-instagrams-latest-ai-experiment/813325/)’ on Reels. The feature * **Instagram**’s Reels-first redesign might get a [customisable ‘Your feeds’ tab](https://9to5google.com/2026/02/20/instagrams-reels-first-redesign-might-get-a-customizable-your-feed-video/) * **Instagram Edits **is testing a feature in the Inspiration tab that shows [performance insights](https://www.threads.com/@theahmedghanem/post/DVQqzvnDMN_) for Reels from other creators * **Instagram** is working on a feature that automatically syncs your photos and videos to music and [shares them as a Reel](https://www.threads.com/@theahmedghanem/post/DVQtG0qDCGW) when you send multiple items in DMs * **Instagram** has added a feed section for [expiring Stories ](https://www.threads.com/@theahmedghanem/post/DVQg_EgDBK3?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) * **Instagram **is launching its Reels-focused TV app [on Google TV](https://techcrunch.com/2026/02/24/instagrams-tv-app-is-launching-on-google-tv-devices/) after debuting on Fire TV * **Instagram **is promoting [trending Add Yours prompts](https://www.threads.com/@theahmedghanem/post/DVQoSqCDMyM?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) so you can easily join popular ones * **Instagram** is widely rolling out a more customisable ‘[Colourful Notes](https://www.threads.com/@oncescuradu/post/DVOXei-DCj2?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A)’ feature for Notes * **Instagram** is testing a new look for [Story reactions](https://www.threads.com/@theahmedghanem/post/DVQklI_jNBY?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg), presenting them in a reply box format * **Instagram Edits **now includes a separate feed with videos [made out of templates](https://www.threads.com/@oncescuradu/post/DVOW4ZOjPXa?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/651e2181-ecd7-4c00-9bbb-123c7b0767de/Screenshot_2026-02-27_at_11.25.59.png?t=1772191572) Follow image link: (https://techcrunch.com/2026/02/26/threads-is-testing-a-shortcut-to-quickly-start-dm-conversations/) Caption: * **Threads** is testing a shortcut that lets you [quickly start DM conversations](https://techcrunch.com/2026/02/26/threads-is-testing-a-shortcut-to-quickly-start-dm-conversations/) by turning phrases like “DM me” into a tappable DM link in posts * **Threads** has finally rolled out [DMs and ghost posts](https://www.threads.com/@mattnavarra/post/DVOSZ1sClcL?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) in the UK * **Threads** now lets you share posts [directly to Instagram Stories](https://techcrunch.com/2026/02/20/threads-posts-can-now-be-shared-directly-to-your-instagram-story-without-leaving-the-app/) without leaving the app * **Threads **now lets you add [rich link previews](https://www.threads.com/@threads/post/DVO9fHWkjUu) to posts with podcast video clips * **Threads** has added an option to [remove](https://www.threads.com/@theahmedghanem/post/DVQutJojLuT) your account from a linked business portfolio * **WhatsApp** is finally working native [scheduled messages](https://9to5mac.com/2026/02/23/whatsapp-is-finally-working-on-scheduled-messages/) after years of requests * **WhatsApp** may soon let you set a 6–20 character alphanumeric password to [protect your account](https://www.androidpolice.com/whatsapp-account-password/) * **WhatsApp **is working on bringing Apple’s [Liquid Glass design](https://www.threads.com/@wabetainfo/post/DVFTfMAiC2B?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) to the chat bar **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0a57ba94-ee88-43aa-ab83-3c1d92412e7d/ai_generated_292dcef0-43cd-49b0-b2b8-9206446100e4.png?t=1772192187) Follow image link: (https://archive.is/p1GJa) Caption: Elon Musk's X challenges EU over its €120M fine | Image: Beehiiv AI * **X** is [challenging](https://archive.is/p1GJa) its €120M EU fine, arguing the EU's decision resulted from _“an incomplete and superficial investigation”_ * **X **is close to launching a fully [rewritten search system](https://www.socialmediatoday.com/news/x-formerly-twitter-rewrites-search-discovery-ai-bots/812792/), replacing legacy Twitter code that had become spammy and unreliable * **X **has been spotted introducing its own version of ‘[starter packs](https://www.threads.com/@oncescuradu/post/DVEYmo2jMae?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A)’ on iOS * **X** is trying to woo advertisers by letting them [reuse ad creative](https://techcrunch.com/2026/02/26/x-tries-wooing-advertisers-by-letting-them-reuse-creative-assets-from-other-platforms/) made for other platforms * **The FBI **has [secured a warrant](https://www.404media.co/fbi-subpoenaed-x-to-get-grok-prompts-used-to-create-nonconsensual-porn/) forcing **X** to surrender Grok AI prompts in a stalking case * **xAI** signed a deal letting the Pentagon use Grok [inside classified systems](https://www.axios.com/2026/02/23/ai-defense-department-deal-musk-xai-grok) * **xAI'**s trade secret lawsuit against OpenAI has been [dismissed](https://www.engadget.com/ai/xais-trade-secret-lawsuit-against-openai-has-been-dismissed-101912599.html?src=rss). xAI is allowed to try again **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed171161-d176-4652-8089-6f7da98aa5df/image.png?t=1772192328) Follow image link: (https://newsroom.tiktok.com/discover-list-2026-meet-the-creators-to-watch?lang=en) Caption: TikTok unveils its 2026 Discover List of top creators | Credit: TikTok * **TikTok** has unveiled a [50-creator Discover List](https://newsroom.tiktok.com/discover-list-2026-meet-the-creators-to-watch?lang=en) spotlighting top global creative talent in 2026 * **TikTok** Shop could surpass Walmart and become [a top-three global retailer ](https://uk.finance.yahoo.com/news/tiktok-shop-could-top-3-151407235.html?guccounter=1&guce_referrer=aHR0cHM6Ly9sLnRocmVhZHMuY29tLw&guce_referrer_sig=AQAAALNUYF98TOA53d6r-jpQUGXSYfkpTxAPSPu-zbEthcvBt5SYrgeZwxE2W3-0KloaFHAf1jdVxk7-f2H9YZILtrtxzCUFU1H-FOZfIeM6faifbK73KgbXBUta7P1KqwhMd6SBHD2Nga31E4Zi6mdn-KOXSVGNEflX2n3AGIz2aSoR)by 2030, according to a new report * **TikTok **now allows users to request to [opt out](https://www.threads.com/@theahmedghanem/post/DVQnb7HDL1Y?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) of visual search tags * **TikTok** has been spotted using a [refreshed design](https://www.threads.com/@oncescuradu/post/DVI2KrtDEZZ?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) for the bottom menu bar icon on iOS * **TikTok** and Major League Baseball have expanded their partnership after #MLB posts grew 60% in 2025. A new [in-app MLB Hub](https://www.adweek.com/convergent-tv/tiktok-and-mlb-swing-for-fences-with-global-content-and-creator-push/) is being introduced * **YouTube **is rolling out [voice replies](https://www.socialmediatoday.com/news/youtube-expands-voice-replies-to-all-creators-adds-new-shorts-remix-option/813163/) to all creators, expanding a feature first tested over a year ago * **YouTube**’s cheaper Premium Lite subscription is getting [background play and downloads](https://www.theverge.com/streaming/883316/youtube-premium-lite-background-play-offline-downloads) * **YouTube **is testing a redesign on TVs that [buries](https://www.androidauthority.com/youtube-subscription-section-test-3642927/) the chronological Subscriptions feed **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7b2fd0c8-4ef7-4cf3-9fc3-aaa55aea3212/image.png?t=1772192587) Follow image link: (https://newsroom.snap.com/first-ever-snappys-awards) Caption: Snapchat launches its first awards show, the Snappys | Credit: Snap * **Snapchat **will hold its first awards show, [the Snappys](https://newsroom.snap.com/first-ever-snappys-awards) hosted by comedian and creator Matt Friend, on 31 March * **Snapchat** is rolling out the [Creator Subscriptions section](https://www.threads.com/@jonahmanzano/post/DVOJ-2gifKK?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) directly within the app settings. [Pricing varies](https://www.threads.com/@jonahmanzano/post/DVOKOZMCaWt?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) by creator * **Snapchat** has introduced a new UI for Spotlight posts, featuring updated tools and controls to [manage paid partnerships](https://www.threads.com/@theahmedghanem/post/DVQo5ZYjCdz) * **Snapchat** is testing a new Story sticker that lets you [choose](https://www.threads.com/@theahmedghanem/post/DVQs0LLjCWI) which type of story you’re posting, such as a Custom Story or a Private Story * **Snapchat** now [displays bitmojis](https://www.threads.com/@oncescuradu/post/DVQxk0cDOgx) created for pets, homes and cars on the Snap Map * **Twitch** has [split account suspensions](https://www.tubefilter.com/2026/02/23/twitch-ban-suspension-moderation-update-streaming/) into “streaming” and “chat” to avoid all-or-nothing bans * **Bluesky** now allows users to [convert a starter pack](https://www.threads.com/@oncescuradu/post/DVJML_RjECT?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) into a list. * **Bluesky** now lets you directly [listen to songs](https://www.threads.com/@oncescuradu/post/DVJLVOejMM0?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) hosted on **Bandcamp** in the app * **Russia **has launched a [criminal investigation](https://www.independent.co.uk/news/world/europe/telegram-ban-russia-pavel-durov-b2926287.html) into **Telegram** founder Pavel Durov for “facilitating terrorist activity.” ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: ---------- **X** is developing a [“Made with AI” label](https://www.theverge.com/ai-artificial-intelligence/882974/x-is-working-on-made-with-ai-labels) for synthetic or manipulated posts. …But they rely on users to be honest about their content, which seems like a stretch! X is working on ‘Made with AI’ labels.: (https://www.theverge.com/ai-artificial-intelligence/882974/x-is-working-on-made-with-ai-labels) __________ ##### Also spotted this week… * **YouTube** is testing new AI remix tools for Shorts that let viewers [add objects or reimagine frames](https://www.socialmediatoday.com/news/youtube-expands-voice-replies-to-all-creators-adds-new-shorts-remix-option/813163/) into new clips * **Instagram** now offers a shortcut to Meta's [Manus AI](https://www.threads.com/@jonahmanzano/post/DVIlEKiieaN?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) from the settings * **Meta **has launched a new predefined [AI chatbot for support](https://www.threads.com/@oncescuradu/post/DVQw0bPjNrZ), Support AI. * **Meta’s Manus AI **now allows advertisers to add Meta Ads Manager as [a source of information](https://www.threads.com/@oncescuradu/post/DVI2mOtDAhr?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) for chat queries * **xAI’s Grok AI** now has updated settings, offering [more options](https://www.threads.com/@theahmedghanem/post/DVQha1vjCBb?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) for users to manage their data, and the ability to [manage file attachments](https://www.threads.com/@theahmedghanem/post/DVQljvnDHgJ?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) * **Adobe** has unveiled **Quick Cut**, an AI tool that instantly [assembles a first-draft video](https://www.theverge.com/tech/884285/adobe-firefly-ai-video-editing-quick-cut) from AI-generated clips, user footage and AI prompts * **Amazon** launched an AI-powered [vertical video tool](https://www.thewrap.com/industry-news/tech/amazon-web-services-elemental-inference-vertical-video-tool/) for broadcasters, streamers ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: ---------- A newly unsealed deposition in a US federal lawsuit shows prosecutors pressed **Adam Mosseri** on why **Meta** waited six years to release a nudity filter for teens **Internal emails from 2018** acknowledged Instagram DMs could expose minors to sexual exploitation risks **Internal Instagram data** showed 19.2% of teens saw unwanted nudity + 8.4% encountered self-harm content Instagram head pressed on lengthy delay to launch teen safety features, like a nudity filter, court filing reveals: (https://techcrunch.com/2026/02/24/instagram-head-pressed-on-lengthy-delay-to-launch-teen-safety-features-like-a-nudity-filter-court-filing-reveals/) * **A young woman testified** that Instagram and YouTube [consumed her childhood](https://www.bbc.co.uk/news/articles/c89kdpjn7eqo). The plaintiff in the LA trial linked her heavy social media use to anxiety, depression, and self-harm. * **Unsealed internal Meta docs** in a West Virginia lawsuit reveal staff [warning](https://www.cnbc.com/2026/02/20/meta-apple-child-safety-zuckerberg-cook.html) that default Messenger encryption would hide millions of annual CSAM reports * **Facebook designed an app for teens** [called Bell](http://Facebook designed an app for teens called Bell but never launched it) in 2018 but never launched it, court reocrds reveal ----------View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aeef2322-4ae1-4629-8038-f00af3d7e488/Quote.jpg?t=1772123713) Caption: ---------- I spoke to **BBC News** about **Reddit’s** £14 million fine and UK regulators [ramping up enforcement](https://www.bbc.co.uk/news/articles/cwyx0xggepjo)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55db1e2c-13a8-4789-9b73-35c369145cb0/BBC_News_Quote_Reddit_-_Matt_Navarra.png?t=1772127839) Follow image link: (https://www.bbc.co.uk/news/articles/cwyx0xggepjo) Caption: Reddit fined £14m by UK data watchdog over age verification checks: (https://www.bbc.co.uk/news/articles/cwyx0xggepjo) **Also this week… New Podcast** I joined **Sked Social** to discuss **the truth about social media in 2026** and more on their #Seen podcast. We discussed a whole bunch of stuff, including… • **ADHD** and why social media attracts neurodivergent brains • **Burnout**, boundaries, and shaping work around how you actually operate • **Using AI** as your wingman — not your creative director • **The shift from rented reach** to owned community •** Repeatable, episodic content** and building formats people come back for Watch or listen to the episode on [YouTube](https://www.youtube.com/watch?v=e8-WWuPwxhc), [Spotify](https://open.spotify.com/episode/6VmUTLQEyGIvjJKxkBHcdV), and [Apple Podcasts](https://podcasts.apple.com/sb/podcast/the-truth-about-social-media-in-2026-with-matt-navarra/id1874168897?i=1000751054041). Here’s a clip… Instagram: (https://www.instagram.com/p/DVIax53kuAb/?hl=en) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/477798b8-a73e-4730-be4f-15a7bb02ad32/Rangel_1_2702.jpg?t=1772190335) Follow image link: (https://www.linkedin.com/posts/jrangel_pov-you-work-in-social-media-activity-7432091961219538944-enjA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ Instagram: (https://www.instagram.com/p/DVJkI6Mjo69/) __________ Instagram: (https://www.instagram.com/p/DVGiuH2gKxM/?img_index=1) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/925e5f15-5e63-43dd-aa6f-53bcd52c9916/Rangel_2_2702.jpg?t=1772190379) Follow image link: (https://www.linkedin.com/posts/jrangel_how-are-those-of-us-who-work-in-social-media-activity-7431729579385589760-ZRX9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: ---------- If you’ve just read the section above and are wondering who **Punch the Monkey** is, don’t worry. [Know Your Meme has you covered](https://trending.knowyourmeme.com/editorials/collections/20-memes-about-punch-the-internets-favourite-lonely-monkey). The orphaned macaque living in a Japanese zoo with his cuddly **IKEA** money toy has captured the world’s hearts after he was bullied by his elders. **Google** responded to the global Punch love by adding a [fun easter egg](https://www.google.com/search?q=punch+monkey&sca_esv=c6899c8c533a142b&biw=1512&bih=747&sxsrf=ANbL-n7QgsMR4gabFMr-_bmu5ZNkjGPt-Q%3A1772193174224&ei=loWhaeatDaOfhbIPhMzRoQE&ved=0ahUKEwjm0P2EzvmSAxWjT0EAHQRmNBQQ4dUDCBE&uact=5&oq=punch+monkey&gs_lp=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&sclient=gws-wiz-serp) when Googling “punch monkey”. And of course, [brands also jumped on the viral moment](https://www.socialsamosa.com/topical-spot/brands-talking-baby-monkey-punch-soft-toy-11148074). Sure, he’s cute. But he’s also [endlessly meme-able](https://cheezburger.com/44447237/28-punch-the-monkey-memes-that-feel-all-too-real-and-somehow-still-hopeful)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40552927-064e-4f38-b2c7-7054d374ca4b/Punch1.jpg?t=1772190866) Follow image link: (https://www.instagram.com/p/DVCrLhNjHYg/?img_index=2) Caption: __________ Instagram: (https://www.instagram.com/p/DU-e8jrjCVq/) __________ Instagram: (https://www.instagram.com/p/DU8oTPICRjH/?img_index=1) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: ---------- Remember **HBO sitcom Silicon Valley**? A new viral trend imagines it was set in 2026, with users calling it “the most realistic show ever.” An AI-generated intro has updated the credits with crypto disasters, X replacing Twitter, and AI dominance. Fans say the jokes still match real headlines and are [calling for the show to be revived for a seventh season](https://dailydot.com/social-media-imagines-silicon-valley-set-in-2026). Tap through to watch the video 👇 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba31401d-8a77-4733-a7d2-c57a5d71015b/SV2026.jpg?t=1772111622) Follow image link: (https://x.com/mprado/status/2025744080186052940) Caption: __________ **More viral news this week:** * **Why ‘WorkTok’ films are gripping** [Gen Z on TikTok](https://www.ft.com/content/7fe88a68-272b-4e56-94ad-bf68f1b2865e) * **Why fake AI videos of UK urban decline** are [taking over social media](https://www.bbc.co.uk/news/articles/c4g8r23yv71o) * **Phonk has emerged **as the [unofficial soundtrack of doomscrolling](https://www.nytimes.com/2026/02/23/arts/music/phonk-youtube-tiktok-music.html), saturating TikTok, YouTube Shorts, and Reels ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: ---------- **Gucci** is under fire for promoting its **Milan Fashion Week** show with AI-generated images on social media. Gucci criticised for 'AI slop' images ahead of major fashion show: (https://www.bbc.co.uk/news/articles/cjwz6yzn5jqo) __________ **More brand news and views:** * How social-first brands like **Cakes** and **Beis** [sustain viral moments](https://www.modernretail.co/marketing/how-social-first-brands-like-cakes-and-beis-sustain-viral-moments/) * **Dove** turned brutally honest **Reddit** reviews into an [unfiltered campaign](https://www.adweek.com/creativity/dove-turns-brutally-honest-reddit-reviews-into-an-unfiltered-campaign/) * **Reddit **has carved out an [upper funnel niche](https://digiday.com/media-buying/reddit-has-carved-out-an-upper-funnel-niche-for-brand-advertisers/) for brand advertisers * **Why YouTube has become key **for [brand AI optimisation](https://digiday.com/marketing/the-rundown-why-youtube-has-become-key-for-brand-geo-strategies/) strategies * **Why TV’s traditional sellers** [aren’t going mad](https://deadline.com/2026/02/microdrama-vertical-video-tv-distributors-1236714399/) for the social media microdrama trend * The strategies behind [beauty’s top-selling brands](https://www.beautyindependent.com/strategies-behind-beauty-top-selling-brands-tiktok-shop/) on **TikTok Shop**, like **Laneige**, **Medicube**, **Missha**, and **Peter Thomas Roth** ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: ---------- “"I wanted to be on it all the time… If I wasn’t on it, I felt like I was going to miss out on something."“ — – **“Kaley G.M.”**, the 20-year-old woman at the centre of the LA social media addiction trial [describes the effect](https://www.wsj.com/tech/woman-suing-meta-youtube-testifies-its-too-hard-to-be-without-social-media-318f85ed?mod=rss_Technology) she says social media had on her __________ **Also quoted this week:** _“The idea that this can be fixed with better parenting or more guidance is a convenient fiction. You can’t out-parent a business model built on addiction.”_ **- Mumsnet founder Justine Roberts**[ is very much in favour](https://www.theguardian.com/society/2026/feb/26/mumsnet-campaign-demands-ban-social-media-under-16s) of a UK teen social ban ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: ---------- This is an interesting read: _“The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and AI-mediated discovery.”_ New Platforms Won't Save Social Media: Here's What's Actually Shifting: (https://www.searchenginejournal.com/new-platforms-wont-save-social-media-heres-whats-actually-shifting/565182/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: ---------- **U.S. late night TV host John Oliver** is no fan of **Elon Musk**, and on his US TV last weekend he gave a clear summary of why: He said **X** is now: _“…shaped in the image of its poisonous owner, and Musk’s brain has been “cooked by the garbage he consumes…”_ on his own platform. This will not news to most readers of this newsletter, but as ever, John puts it perfectly. Tap through to watch 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2240a7eb-4a42-4291-a91d-fedcfec197f6/JO.jpg?t=1772191326) Follow image link: (https://www.threads.com/@mattnavarra/post/DVGlJ78EV7a?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) Caption: ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: ---------- **FanLock** is a new platform built to fight AI deepfakes targeting creators. It scans over 4 million websites, including Telegram, to detect stolen or synthetic content. FanLock - Stop Leaks. Protect Your Income.: (https://fanlock.com/) __________ **Also:** * **Is there a creep in the area?** Or just a smart-glasses geek? This hobbyist-built app alerts users when [nearby devices resemble smart glasses](https://www.404media.co/this-app-warns-you-if-someone-is-wearing-smart-glasses-nearby/) like **Meta’s Ray-Bans.** ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: ---------- It’s not just Instagram _users_ who have finstas, **_Instagram _**_ITSELF_ does too. Instagram confirmed to **Rachel Karten **that it quietly launched a chaotic finsta account, [notfit4main](https://www.instagram.com/notfit4main/), a few months ago. The account posts intentionally _“ugly,”_ 2014-style inspirational shitposts and celebrity takeovers. **Meta** employees accidentally exposed it by following en masse. Oops! Read more here 👇 I found @Instagram's finsta: (https://www.milkkarten.net/p/i-found-instagrams-finsta) **More WTF this week:** * **A Chinese beauty influencer** reportedly lost 140K followers after [a livestream filter glitch exposed her real face](https://dailydot.com/beauty-influencer-filter-glitch) * **A Snap exec says** male content creators are [chasing UFC careers](https://deadline.com/2026/02/snap-exec-male-content-creators-chasing-ufc-careers-1236732995/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: ---------- 🤦‍♂️ **US investigators** say **Meta**’s AI is blasting them with unusable child-abuse tips that waste time and stall urgent cases. Meta’s AI sending ‘junk’ tips to DoJ, US child abuse investigators say: (https://www.theguardian.com/technology/2026/feb/25/meta-ai-junk-child-abuse-tips-doj) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e57229a-e235-4a60-a78e-7a86f4370acf/Canon.png?t=1772191972) Caption: **Canon **is looking for a [Social Media Content Creator Programme Specialist](https://www.samssocialmediaclub.com/job/social-media-content-creator-programme-specialist-2/) _[Hybrid, Uxbridge, UK]_ __________ **More social media jobs:** * **Change.org** needs a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-5/) _[Remote, Canada]_ * **Transport for London **is hiring a [Social Media Content Manager](https://www.samssocialmediaclub.com/job/social-media-content-manager-3/) _[London, UK]_ ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: ---------- When should you post on **TikTok** for the best impact? **Buffer** has been looking at the data… The Best Time to Post on TikTok in 2026 — New Data from 7M Posts: (https://buffer.com/resources/best-time-to-post-on-tiktok/) __________ **More pro tips:** * **Replying to your Threads comments** can [boost engagement by 42%](https://buffer.com/resources/threads-comments-engagement/) * **LinkedIn says the fastest-rising 2026 marketing skill** is [performance analysis](https://www.socialmediatoday.com/news/linkedin-shares-top-skills-on-the-rise-in-marketing-for-2026/813035/), as brands demand measurable ROI. ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: ---------- “**$1 TRILLION**“ — – **TikTok Shop'**s [projected sales in 2030](https://uk.finance.yahoo.com/news/tiktok-shop-could-top-3-151407235.html?guccounter=1&guce_referrer=aHR0cHM6Ly9sLnRocmVhZHMuY29tLw&guce_referrer_sig=AQAAALNUYF98TOA53d6r-jpQUGXSYfkpTxAPSPu-zbEthcvBt5SYrgeZwxE2W3-0KloaFHAf1jdVxk7-f2H9YZILtrtxzCUFU1H-FOZfIeM6faifbK73KgbXBUta7P1KqwhMd6SBHD2Nga31E4Zi6mdn-KOXSVGNEflX2n3AGIz2aSoR), according to a new report from commerce agency Flywheel. This would see the company overtake Walmart as a top-3 global retailer **More stats:** * **CREATORS IN 2026: **Nearly half of creators earned under $10K annually in 2025, a new study revealed: … 51% of creators say their income has grown, and 45% now earn between $10K and $100K. … However, nearly half of creators earn under $10K annually, and only 5.7% earn more than $100K. … 56% say AI will significantly transform creator workflows in coming years. … Read more in the [2026 Creator Economy Report](https://www.socialmediatoday.com/press-release/20260223-the-influencer-marketing-factory-releases-2026-creator-economy-report-highl/) * **OVER THE HORIZON: **Meta confirmed its Horizon+ subscription product has crossed [1 million active subscribers](https://www.threads.com/@mattnavarra/post/DVGzKi8CgeO?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) as it expands to 100+ games * **FAKERY: **Research identified [18,784](https://www.threads.com/@mattnavarra/post/DVG5vbcinyN?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) coordinated fake profiles boosting Nicki Minaj’s pro-MAGA content * **NEWSTUBE: **In the first half of 2025, viewers watched [more than 15 billion hours of news](https://blog.youtube/inside-youtube/independent-media-summit-youtube-news-trends/) on YouTube * **TIKTOK SEARCH: **Adobe data shows [49%](https://www.searchenginejournal.com/gen-z-preference-for-tiktok-over-google-drops-50-data-shows/568267/) of US consumers have used TikTok for search, up from 41% in 2024 * **TIKTOK EATS: **[97%](https://www.tubefilter.com/2026/02/25/tiktok-food-trends-study-foodtok-diet/) of TikTok users say TikTok influences what they eat * **SLOPPY WORK: ** The NYT found over [40%](https://www.threads.com/@mattnavarra/post/DVOSfHMCvKB?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) of Shorts recommended after kids’ hits appeared AI-generated. * **SCAM CITY: **[Nearly 1 in 3 Meta ads](https://www.techradar.com/pro/security/social-advertising-is-being-used-to-defraud-at-scale-across-some-of-the-largest-platforms-nearly-one-in-three-meta-ads-reportedly-point-to-a-scam-phishing-or-malware) in the UK and EU point to a scam, phishing, or malware, according to a new report * **BYTE THIS:** TikTok’s non-US parent company ByteDance is reportedly valued at [$550 billion](https://www.threads.com/@mattnavarra/post/DVMNj1kCgp7?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) in a share sale * **THE BIG SHORT: **Microdrama apps like ReelShort now beat Netflix, Prime Video, and Disney+ in daily mobile watch time. ReelShort users average [35.7 mins/day](https://www.threads.com/@mattnavarra/post/DVLccPTE87P?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) vs Netflix (24.8), Prime Video (26.9), and Disney+ (23) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: ---------- [Teen social media bans](https://www.visualcapitalist.com/minimum-age-laws-social-media-world-map/) around the world in 2026, mapped: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/81ee8dfd-2c16-4f21-8342-01116768935e/Ban_map.jpg?t=1772192662) Follow image link: (https://www.visualcapitalist.com/minimum-age-laws-social-media-world-map/) Caption: **More charts:** * **GLOBAL ENGAGEMENT: **TikTok emerges as [2026’s growth engine](https://www.threads.com/@mattnavarra/post/DVGP-_dCgdY?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) while Instagram reach is falling * **POD SAVE AMERICA: **Podcasts have [surpassed AM and FM talk radio](https://www.threads.com/@mattnavarra/post/DVQf_ZriiQ-?xmt=AQF0EW7oVVdjiBtow56z4mIS0jys8xVwVMY327zLp50qxQ) in US for the first time * **BIG MOUSE: **Disney hit 11.9% of all US TV viewing, [closing in on YouTube’s lead at 12.5%](https://www.threads.com/@mattnavarra/post/DVJFidwiqY9?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg), thanks to an American football frenzy in January * **HOT ON SOCIAL: **The [best TV shows of 2025](https://www.threads.com/@mattnavarra/post/DVLkK62k0WC?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg), according to social media, is led by Netflix shows including Stranger Things, Squid Game, and Wednesday. * **NOT A QUICKIE:** How long-term YouTube creator deals deliver major affiliate CTR gains: [charted](https://www.threads.com/@mattnavarra/post/DVLpJ5iE9QK?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: ---------- FTC Softens Enforcement of Rule Protecting Children Online, Ostensibly to Protect Children Online: (https://gizmodo.com/ftc-softens-enforcement-of-rule-protecting-children-online-ostensibly-to-protect-children-online-2000726886) ##### Also Spotted this week… * **Meta worked with UK and Nigerian police** to dismantle an alleged fraud ring targeting British residents with crypto scams. [[Meta Newsroom](https://about.fb.com/news/2026/02/meta-works-with-the-uk-national-crime-agency-and-the-nigerian-police-force-to-disrupt-alleged-online-scams-centre-in-nigeria/)] * **Meta has filed lawsuits** against scam advertisers in Brazil, China, and Vietnam. [[Meta Newsroom](https://about.fb.com/news/2026/02/meta-takes-legal-action-against-scam-advertisers/)] * **Meta, xAI, Amazon, Google**, and others will sign up to a White House initiative to build their own electricity supply for AI data centres. [[Fox News](https://www.foxnews.com/politics/scoop-trump-brings-big-tech-white-house-curb-power-costs-amid-ai-boom)] * **Poland plans to ban** social media for children under 15. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-27/poland-plans-social-media-ban-for-kids-in-challenge-to-us-tech)] ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: ---------- This is an interesting take on how important live-streamers have become to the social economy. _“In recent months, [live streaming] seems to have broken containment, morphing from a fringe format into a bona fide kingmaker…”_ _“…A channel that formerly felt like the provenance solely of gamers and its Gen Alpha acolytes has lately crossed into the mainstream.”_ Live-Streamers Killed the Vertical-Video Star: (https://www.adweek.com/media/live-streaming-killed-vertical-video/) **Also:** * **Meta will ruin its smart glasses** [by being Meta](https://www.theverge.com/column/881744/meta-smart-glasses-facial-recognition-rayban-privacy-wearables) * **How to win friends and influencers:** “Labour’s new social media strategy is [a step into the future](https://www.theguardian.com/commentisfree/2026/feb/20/labour-no-10-influencers-content-creators-social-media)” ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: ---------- I’ve heard of ‘inbox zero’, but this is extreme. **Meta’s director of AI safety,** in a rush to try out the latest wave of AI agents Silicon Valley is going crazy for, accidentally allowed one to [delete her entire email inbox](https://www.404media.co/meta-director-of-ai-safety-allows-ai-agent-to-accidentally-delete-her-inbox/). Oops. Not a good look when you’re a top exec leading AI initiatives at one of the world’s biggest tech companies…! Meta Director of AI Safety Allows AI Agent to Accidentally Delete Her Inbox: (https://www.404media.co/meta-director-of-ai-safety-allows-ai-agent-to-accidentally-delete-her-inbox/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: ---------- You’ve reached the end of this week's Geekout. I hope the newsletter design tweaks made this week’s scroll easier, more enjoyable. I’m still tinkering — so [hit reply](mailto:matt@mattnavarra.com) and tell me what you like/dislike. It's still a work in progress, so I’d love your feedback to optimise it further. **__________** Alright, folks… I’m heading off to psych myself up a brutal roasing from friends and family when they gather round the TV to watch my Channel 4 appearance. I’ll try to capture a few freeze-frame stills of my most awkward and unflattering facial expressions, to give you a new meme to play with! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/658e9c6a-7576-466c-bb98-6cc1d37a750e/image.png?t=1772196341) Caption: Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: **_P.S._**_ This newsletter is edited by _[_Martin SFP Bryant _](https://www.linkedin.com/in/martinjbryant/) ----------——————————————————————————— ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/social-media-addiction-trial-punch-monkey-whatsapp-ads

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0df621ea-d2b0-4a8c-b351-3f463f52d070/Geekout_270226.jpg?t=1772196091) Caption: ----------——————————————————————————— ---------- **Advertise in Geekout** Geekout is read by 30K social media pros** ** Get up to 20% OFF Geekout ads in 2026 **Advertiser Info** (geekout.mattnavarra.com/advertise) ----------——————————————————————————— ---------- **For the BEST Geekout reading experience** **👇 Tap here 👇 ** **Optimize Geekout** (https://geekout.mattnavarra.com/p/social-media-addiction-trial-punch-monkey-whatsapp-ads) ----------——————————————————————————— ---------- ## **Hello, geeks!** Welcome to this week’s slightly glowed-up edition of Geekout. I’ve made a few design tweaks to improve your reading experience… **– New header images** to make skim-reading easier View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/094a06a7-67d3-458f-b11e-f6433919b30a/WhatsApp_Image_2026-02-27_at_14.18.22.jpeg?t=1772201983) Caption: **– Clean white section backgrounds** for improved clarity **– Improved and more consistent text **size, spacing, formatting **– Fewer boxes.** Less visual chaos. Do you prefer the old Geekout design, or this 2026 refresh? [Hit reply](mailto:matt@mattnavarra.com) and let me know. **__________** ##### **Geekout Q&A with Instagram Edits exec — What should we ask him? ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68aa9018-cce6-4d75-993d-86c2a091a567/Instagram_Edits_-_Matt_Simari.jpg?t=1772183896) Caption: Ever wanted to grill an Instagram product manager? You’re in luck! In a couple of weeks, I’m chatting to **Matt Simari**_, _Director of Product Management for Instagram’s Edits app (aka Meta’s CapCut challenger). We’ll discuss: – Why Instagram built a dedicated creator app – How top creators are actually using it – Pro-tips from power users – Sneak peeks at upcoming features …and more. **WIN an Instagram Swag Bundle **🎁 Instagram has given me 5x Instagram swag bundles to giveaway. Want me to ask Matt Simari something spicy or specific? Hit reply on this email, or [drop me an email](mailto:matt@mattnavarra.com) with your Instagram Edits-related question. The FIVE people who send in the best questions will each win a IG swag box. The full interview will be published in Geekout in March. __________ ##### **Look Mum, I’m on TV…!** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f3daaf3d-0104-438b-8072-2a2525955f9a/battle_of_the_brands.jpg?t=1772183969) Follow image link: (https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDc4NzQ0MjIwODY5Njk1?story_media_id=3652523878156259187&igsh=MXZmOWZzMnVwcHNkNA%3D%3D) Caption: [Battle of the Brands on Channel 4 UK] This might be one to watch (or avoid!) Last July, I spent a day filming in London for a [new Channel 4 documentary](https://www.tvguide.co.uk/schedule/61b4c6db-0bc4-5a66-9c21-db86b310c022/nandos-vs-kfc-battle-of-the-brands) about some of the UK’s most-loved brands, including McVities, Cadbury’s, Primark, John Lewis, Aldi, M&S.. The four-part series kicks-off on Tuesday 3 March at 8pm on [Channel 4](https://www.linkedin.com/company/channel-4/) (UK), starting with _Nandos vs. KFC._ I’ll be watching (cringing) with my kids… who can’t wait to mock me. 🫣 Watch some [behind the scenes clips](https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDc4NzQ0MjIwODY5Njk1?story_media_id=3652523878156259187&igsh=MXZmOWZzMnVwcHNkNA%3D%3D) of my day filming in London. __________ ##### **2 cool things ** 👀 * ❤️ Loving this **[2026 social intel file](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop)**, _without_ any LinkedIn ‘thought-leader’ junk! — 30+ slides of new insights - * 💰 Meta ads getting expensive? It’s probably _not_ the algorithm. **[Check this fix first](https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27)** [ad] ----------——————————————————————————— ---------- ###### SPONSORED ▶︎ PAID SOCIAL ▶︎ GUIDE #### Meta Ads Burning Out in 10 Days? It’s NOT the Algorithm View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/999da01f-9c27-461e-b190-b6c347374de5/Matt_Navarra__feb27_.png?t=1772103542) Follow image link: (https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) Caption: Are you still sourcing one ready-to-post video per creator? And wondering why creative fatigue hits so fast? 🥹 Brands nailing paid social in 2026 are doing it differently. They’re briefing creators for diverse, mix-and-match raw footage: * 🎥 Multiple hooks * 🧠 Different angles * 📣 Variations of CTAs * 🎬 Extra b-roll So you can remix dozens of ads from just 1 creator collab. **Why it works:** * ✅ Lower production costs * ✅ Faster creative testing * ✅ More control in-platform * ✅ Better scaling without burnout To help you brief creators the right way, **Insense** just released a **FREE brief template.** 👉 [Download FREE Creator Brief Template](https://insense.pro/ebooks-guides/brief-sample-for-modular-ugc?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) < Worth downloading! Brands like _Wonderskin, DRMTLGY, and SmileSet_ already use **Insense** to run scalable creator campaigns worldwide. **P.S…** If you book a FREE call with Insense** **by March 13 and get [$200 credit towards your first campaign](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27). Optimize My Paid Social (https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=feb27) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6f76046f-a578-4027-8218-751f41cfd2ae/hot5.jpg?t=1772123545) Caption: ---------- ## Woman at heart of US trial says she was addicted to social media at age six: (https://www.theguardian.com/technology/2026/feb/26/us-trial-social-media-addiction) 2. **WhatsApp rolls out Status ads **and promoted Channels worldwide [[MONETISING](https://wabetainfo.com/whatsapp-is-rolling-out-promoted-channels-and-status-ads-globally/)] 3. **Instagram to alert parents** if their kids search for self-harm and suicide content [[SAFEGUARDING](https://www.bbc.co.uk/news/articles/c3v7z5eyewko)] 4. **Discord delays global age-verification rollout** over user ID fears the company says are a misunderstanding [[BACKTRACKING](https://www.theverge.com/policy/883852/discord-age-verification-global-walkback-delay)] 5. **Reddit hit with a £14m fine** in the UK for failing to protect under-13 users’ data [[ENFORCING](https://www.bbc.co.uk/news/articles/cwyx0xggepjo)] ----------——————————————————————————— ---------- ###### SPONSORED ▶︎ 2026 SOCIAL INSIGHTS #### New 2026 Social Intel. Without LinkedIn Thought-Leader Junk 🕵️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/628e2830-0501-44be-9b32-afb2fe6f272c/2000x1000-V2__1___1_.png?t=1772103592) Follow image link: (https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) Caption: If you’re leading a social team right now, you know the pressure… Platform & algorithm shifts, staying on top of trending formats, optimizing creator partnerships to work for your brand, and so much more! If you’re tired of testing random content ideas hoping one takes off… check out **Caliber’s** quarterly insights guide — [**_The Drop_**](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop). Caliber is trusted by some of the world’s largest brands including _Amazon, Movember, and Walmart… _ …And _The Drop_ gives you the social intel to supercharge your social strategy. **In this issue you’ll find:** * 🔥 **30+ high-performing content** formats you can test next week * 🤝 **Creator x brand integration **frameworks that you can steal * 👀 **The latest IG, TikTok & YouTube **updates…_ and what to do about them_ * 📒 **Serialized content case studies **that drive retention… _with production notes!_ * 🏀 **A sports industry deep dive** ahead of 2026’s major global events It’s basically a cheat sheet for what’s actually working in social right now — and how to execute it. 👉 If you run social, this is super-useful.…. [**Get The Drop**](https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) 📈 Unlock Social Intel (https://collective.caliberinc.co/thought-leadership?drop=2ae6d76f-9101-4c56-9cfd-fb62c82c75ed&utm_source=GeekOut&utm_medium=Email&utm_campaign=TheDrop) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff10f0ba-d8a3-4b1b-aaab-188358ccc1b4/talking_about.jpg?t=1772123574) Caption: ---------- ### **Is it a bad idea to verify your identity?** Verified LinkedIn users data is shared in shocking ways, report claims: (https://mashable.com/article/linkedin-id-verification-persona-report) You could be forgiven for not having heard of **Persona**, but the ID verification software company has recently developed a reputation for being shady. Is it actually justified? Persona has popped up in a couple of stories this week. Most notably around **Discord**, which has [delayed](https://www.theverge.com/policy/883852/discord-age-verification-global-walkback-delay) plans to age-gate certain features behind an ID check worldwide. Discord had been using Persona to do these age checks in an initial test. Persona can use things like a face scan on your phone and a check of government-issued ID to confirm your age and identity. But the move proved unpopular, even if Discord [says](https://discord.com/blog/getting-global-age-assurance-right-what-we-got-wrong-and-whats-changing) users didn’t quite understand what was going on: * _“The way this landed, many of you walked away thinking we're requiring face scans and ID uploads from everyone just to use Discord. That's not what's happening, but the fact that so many people believe it tells us we failed at our most basic job: clearly explaining what we're doing and why. That's on us._ * _“On top of that, many of you are worried that this is just another big tech company finding new ways to collect your personal data. That we're creating a problem to justify invasive solutions. I get that skepticism. It's earned, not just toward us, but toward the entire tech industry. But that’s not what we’re doing.”_ — **Discord CTO** Stanislav Vishnevskiy Discord will now rethink how it rolls out age verification. Meanwhile, Persona** **has [denied](https://mashable.com/article/linkedin-id-verification-persona-report) it keeps **LinkedIn** account verification data for AI training following a viral user backlash. You might have seen [a post](https://thelocalstack.eu/posts/linkedin-identity-verification-privacy/) this week that raised alarm at what Persona is doing when it scans your face and makes a copy of your ID. The number of companies the data is potentially shared with according to Persona’s own documentation might concern you. Persona’s CEO has been trying to [set the record straight](https://www.linkedin.com/feed/update/urn:li:activity:7430702983627292672?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7430702983627292672%2C7431017270241525760%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287431017270241525760%2Curn%3Ali%3Aactivity%3A7430702983627292672%29) in LinkedIn comments, saying _“All biometric personal data is deleted immediately after processing. All other personal data processed is automatically deleted within 30 days. Data is retained during this period to help users troubleshoot.”_ The problem is, a notification that your personal data has been deleted is all well and good, but we can’t be SURE that it really has. And trusting big tech companies is difficult these days. Demand for ID verification is only going to increase as teen social media bans are introduced, so we’re going to have to get used to being asked to prove who we are. But the platforms, and companies like Persona, need to do a LOT more to prove they can be trusted with our most personal data if they want to avoid freakouts like we’ve seen lately on Discord and LinkedIn. After all, if we can’t trust the platforms we use, we might just walk away. ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f320174-978e-4a6e-9249-a4f4f7a9055c/new.jpg?t=1772123612) Caption: ---------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/33659b65-0a82-4f7e-8a0d-7bbe273df149/image.png?t=1772191214) Follow image link: (https://techcrunch.com/2026/02/26/so-were-getting-prada-meta-ai-glasses-right/) Caption: Mark Zuckerberg sporting a pair of Meta Ray Ban smart glasses | Credit: Meta * **Meta** is rumoured to be set to launch [Prada-branded](https://techcrunch.com/2026/02/26/so-were-getting-prada-meta-ai-glasses-right/) AI smart glasses, after Zuck was spotted in the front row at Prada’s Fashion Week show in Milan this week * **Meta** signed big AI chip deals with [AMD](https://www.wsj.com/tech/ai/meta-and-amd-agree-to-ai-chips-deal-worth-more-than-100-billion-9c7fd06b) and [Google](https://finance.yahoo.com/news/google-signs-multibillion-dollar-ai-232844608.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH9B81iOXtcIoUCdlGInCRcT10SxFMFi896O4U-XKmJRGAUiBZ5mMGbcLCfuXVgVKudGTwSbPnxABREAQIRvzNHBftagrXXOkpppq5JuCwo6Ah7u5daGPOtFp52FJp3nRbp2WTeJqQxU9JCl_CPXVh3GpSaNgC-5BqWcjbu2C1fE) after it [scrapped](https://www.theinformation.com/articles/metas-internal-chip-design-efforts-hit-roadblocks?rc=kmaysd) its most advanced in-house AI training chip due to design struggles * **Meta** is fighting an almost [$16 billion tax bill](https://qz.com/meta-irs-16-billion-tax-bill-intellectual-property), after the IRS claimed the company undervalued IP shifted offshore in 2010 * **Meta** is pitching a new ‘[Agency Growth Collective](https://digiday.com/marketing/as-it-ramps-up-push-to-fund-ai-bets-meta-makes-a-new-play-for-agencies/)’ to independent agencies to deepen platform adoption * **Meta** plans to get back into crypto by rolling out [stablecoin payments](https://gizmodo.com/meta-gets-back-into-crypto-plans-stablecoin-integration-later-this-year-2000725733) across Facebook, Instagram, and WhatsApp in late 2026 * **Adult-film studios** suing **Meta** claim an employee [secretly deleted 9TB](https://torrentfreak.com/meta-employee-deleted-9tb-of-torrented-files-adult-film-producers-claim/) of torrented videos tied to the case. * **The National Parent Teacher Association** has [broken ties](https://www.cnbc.com/2026/02/20/national-pta-meta-child-safety-trials-zuckerberg.html) with **Meta **amid child-safety trials following a report accusing the company of using PTA partnerships to shape public opinion on youth safety **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cb07e1c4-807b-4790-821c-c15127915b33/image.png?t=1772191369) Follow image link: (https://www.threads.com/@alex193a/post/DVHf5MsDTkd?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) Caption: Instagram testing 'Story Spotlight’ premium subscription perk | Credit: @alex193a * **Instagram**’s incoming premium paid subscription could let you [bump your Story to the front](https://www.threads.com/@alex193a/post/DVHf5MsDTkd?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) of followers’ queue, once a week * **Instagram** is facing creator backlash over its new AI feature called ‘[Shop the Look](https://www.socialmediatoday.com/news/creators-express-frustration-with-instagrams-latest-ai-experiment/813325/)’ on Reels. The feature * **Instagram**’s Reels-first redesign might get a [customisable ‘Your feeds’ tab](https://9to5google.com/2026/02/20/instagrams-reels-first-redesign-might-get-a-customizable-your-feed-video/) * **Instagram Edits **is testing a feature in the Inspiration tab that shows [performance insights](https://www.threads.com/@theahmedghanem/post/DVQqzvnDMN_) for Reels from other creators * **Instagram** is working on a feature that automatically syncs your photos and videos to music and [shares them as a Reel](https://www.threads.com/@theahmedghanem/post/DVQtG0qDCGW) when you send multiple items in DMs * **Instagram** has added a feed section for [expiring Stories ](https://www.threads.com/@theahmedghanem/post/DVQg_EgDBK3?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) * **Instagram **is launching its Reels-focused TV app [on Google TV](https://techcrunch.com/2026/02/24/instagrams-tv-app-is-launching-on-google-tv-devices/) after debuting on Fire TV * **Instagram **is promoting [trending Add Yours prompts](https://www.threads.com/@theahmedghanem/post/DVQoSqCDMyM?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) so you can easily join popular ones * **Instagram** is widely rolling out a more customisable ‘[Colourful Notes](https://www.threads.com/@oncescuradu/post/DVOXei-DCj2?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A)’ feature for Notes * **Instagram** is testing a new look for [Story reactions](https://www.threads.com/@theahmedghanem/post/DVQklI_jNBY?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg), presenting them in a reply box format * **Instagram Edits **now includes a separate feed with videos [made out of templates](https://www.threads.com/@oncescuradu/post/DVOW4ZOjPXa?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/651e2181-ecd7-4c00-9bbb-123c7b0767de/Screenshot_2026-02-27_at_11.25.59.png?t=1772191572) Follow image link: (https://techcrunch.com/2026/02/26/threads-is-testing-a-shortcut-to-quickly-start-dm-conversations/) Caption: * **Threads** is testing a shortcut that lets you [quickly start DM conversations](https://techcrunch.com/2026/02/26/threads-is-testing-a-shortcut-to-quickly-start-dm-conversations/) by turning phrases like “DM me” into a tappable DM link in posts * **Threads** has finally rolled out [DMs and ghost posts](https://www.threads.com/@mattnavarra/post/DVOSZ1sClcL?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) in the UK * **Threads** now lets you share posts [directly to Instagram Stories](https://techcrunch.com/2026/02/20/threads-posts-can-now-be-shared-directly-to-your-instagram-story-without-leaving-the-app/) without leaving the app * **Threads **now lets you add [rich link previews](https://www.threads.com/@threads/post/DVO9fHWkjUu) to posts with podcast video clips * **Threads** has added an option to [remove](https://www.threads.com/@theahmedghanem/post/DVQutJojLuT) your account from a linked business portfolio * **WhatsApp** is finally working native [scheduled messages](https://9to5mac.com/2026/02/23/whatsapp-is-finally-working-on-scheduled-messages/) after years of requests * **WhatsApp** may soon let you set a 6–20 character alphanumeric password to [protect your account](https://www.androidpolice.com/whatsapp-account-password/) * **WhatsApp **is working on bringing Apple’s [Liquid Glass design](https://www.threads.com/@wabetainfo/post/DVFTfMAiC2B?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) to the chat bar **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0a57ba94-ee88-43aa-ab83-3c1d92412e7d/ai_generated_292dcef0-43cd-49b0-b2b8-9206446100e4.png?t=1772192187) Follow image link: (https://archive.is/p1GJa) Caption: Elon Musk's X challenges EU over its €120M fine | Image: Beehiiv AI * **X** is [challenging](https://archive.is/p1GJa) its €120M EU fine, arguing the EU's decision resulted from _“an incomplete and superficial investigation”_ * **X **is close to launching a fully [rewritten search system](https://www.socialmediatoday.com/news/x-formerly-twitter-rewrites-search-discovery-ai-bots/812792/), replacing legacy Twitter code that had become spammy and unreliable * **X **has been spotted introducing its own version of ‘[starter packs](https://www.threads.com/@oncescuradu/post/DVEYmo2jMae?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A)’ on iOS * **X** is trying to woo advertisers by letting them [reuse ad creative](https://techcrunch.com/2026/02/26/x-tries-wooing-advertisers-by-letting-them-reuse-creative-assets-from-other-platforms/) made for other platforms * **The FBI **has [secured a warrant](https://www.404media.co/fbi-subpoenaed-x-to-get-grok-prompts-used-to-create-nonconsensual-porn/) forcing **X** to surrender Grok AI prompts in a stalking case * **xAI** signed a deal letting the Pentagon use Grok [inside classified systems](https://www.axios.com/2026/02/23/ai-defense-department-deal-musk-xai-grok) * **xAI'**s trade secret lawsuit against OpenAI has been [dismissed](https://www.engadget.com/ai/xais-trade-secret-lawsuit-against-openai-has-been-dismissed-101912599.html?src=rss). xAI is allowed to try again **__________** -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed171161-d176-4652-8089-6f7da98aa5df/image.png?t=1772192328) Follow image link: (https://newsroom.tiktok.com/discover-list-2026-meet-the-creators-to-watch?lang=en) Caption: TikTok unveils its 2026 Discover List of top creators | Credit: TikTok * **TikTok** has unveiled a [50-creator Discover List](https://newsroom.tiktok.com/discover-list-2026-meet-the-creators-to-watch?lang=en) spotlighting top global creative talent in 2026 * **TikTok** Shop could surpass Walmart and become [a top-three global retailer ](https://uk.finance.yahoo.com/news/tiktok-shop-could-top-3-151407235.html?guccounter=1&guce_referrer=aHR0cHM6Ly9sLnRocmVhZHMuY29tLw&guce_referrer_sig=AQAAALNUYF98TOA53d6r-jpQUGXSYfkpTxAPSPu-zbEthcvBt5SYrgeZwxE2W3-0KloaFHAf1jdVxk7-f2H9YZILtrtxzCUFU1H-FOZfIeM6faifbK73KgbXBUta7P1KqwhMd6SBHD2Nga31E4Zi6mdn-KOXSVGNEflX2n3AGIz2aSoR)by 2030, according to a new report * **TikTok **now allows users to request to [opt out](https://www.threads.com/@theahmedghanem/post/DVQnb7HDL1Y?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) of visual search tags * **TikTok** has been spotted using a [refreshed design](https://www.threads.com/@oncescuradu/post/DVI2KrtDEZZ?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) for the bottom menu bar icon on iOS * **TikTok** and Major League Baseball have expanded their partnership after #MLB posts grew 60% in 2025. A new [in-app MLB Hub](https://www.adweek.com/convergent-tv/tiktok-and-mlb-swing-for-fences-with-global-content-and-creator-push/) is being introduced * **YouTube **is rolling out [voice replies](https://www.socialmediatoday.com/news/youtube-expands-voice-replies-to-all-creators-adds-new-shorts-remix-option/813163/) to all creators, expanding a feature first tested over a year ago * **YouTube**’s cheaper Premium Lite subscription is getting [background play and downloads](https://www.theverge.com/streaming/883316/youtube-premium-lite-background-play-offline-downloads) * **YouTube **is testing a redesign on TVs that [buries](https://www.androidauthority.com/youtube-subscription-section-test-3642927/) the chronological Subscriptions feed **__________** -------------------- ### View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7b2fd0c8-4ef7-4cf3-9fc3-aaa55aea3212/image.png?t=1772192587) Follow image link: (https://newsroom.snap.com/first-ever-snappys-awards) Caption: Snapchat launches its first awards show, the Snappys | Credit: Snap * **Snapchat **will hold its first awards show, [the Snappys](https://newsroom.snap.com/first-ever-snappys-awards) hosted by comedian and creator Matt Friend, on 31 March * **Snapchat** is rolling out the [Creator Subscriptions section](https://www.threads.com/@jonahmanzano/post/DVOJ-2gifKK?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) directly within the app settings. [Pricing varies](https://www.threads.com/@jonahmanzano/post/DVOKOZMCaWt?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) by creator * **Snapchat** has introduced a new UI for Spotlight posts, featuring updated tools and controls to [manage paid partnerships](https://www.threads.com/@theahmedghanem/post/DVQo5ZYjCdz) * **Snapchat** is testing a new Story sticker that lets you [choose](https://www.threads.com/@theahmedghanem/post/DVQs0LLjCWI) which type of story you’re posting, such as a Custom Story or a Private Story * **Snapchat** now [displays bitmojis](https://www.threads.com/@oncescuradu/post/DVQxk0cDOgx) created for pets, homes and cars on the Snap Map * **Twitch** has [split account suspensions](https://www.tubefilter.com/2026/02/23/twitch-ban-suspension-moderation-update-streaming/) into “streaming” and “chat” to avoid all-or-nothing bans * **Bluesky** now allows users to [convert a starter pack](https://www.threads.com/@oncescuradu/post/DVJML_RjECT?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) into a list. * **Bluesky** now lets you directly [listen to songs](https://www.threads.com/@oncescuradu/post/DVJLVOejMM0?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) hosted on **Bandcamp** in the app * **Russia **has launched a [criminal investigation](https://www.independent.co.uk/news/world/europe/telegram-ban-russia-pavel-durov-b2926287.html) into **Telegram** founder Pavel Durov for “facilitating terrorist activity.” ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6a41390c-ae20-47c5-bb3b-9decf79c62e5/social.jpg?t=1772123641) Caption: ---------- **X** is developing a [“Made with AI” label](https://www.theverge.com/ai-artificial-intelligence/882974/x-is-working-on-made-with-ai-labels) for synthetic or manipulated posts. …But they rely on users to be honest about their content, which seems like a stretch! X is working on ‘Made with AI’ labels.: (https://www.theverge.com/ai-artificial-intelligence/882974/x-is-working-on-made-with-ai-labels) __________ ##### Also spotted this week… * **YouTube** is testing new AI remix tools for Shorts that let viewers [add objects or reimagine frames](https://www.socialmediatoday.com/news/youtube-expands-voice-replies-to-all-creators-adds-new-shorts-remix-option/813163/) into new clips * **Instagram** now offers a shortcut to Meta's [Manus AI](https://www.threads.com/@jonahmanzano/post/DVIlEKiieaN?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) from the settings * **Meta **has launched a new predefined [AI chatbot for support](https://www.threads.com/@oncescuradu/post/DVQw0bPjNrZ), Support AI. * **Meta’s Manus AI **now allows advertisers to add Meta Ads Manager as [a source of information](https://www.threads.com/@oncescuradu/post/DVI2mOtDAhr?xmt=AQF0CGKWDVXjw6Ra4ulXl9LR_bGsWoDs3i6-ioH1rvj-7A) for chat queries * **xAI’s Grok AI** now has updated settings, offering [more options](https://www.threads.com/@theahmedghanem/post/DVQha1vjCBb?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) for users to manage their data, and the ability to [manage file attachments](https://www.threads.com/@theahmedghanem/post/DVQljvnDHgJ?xmt=AQF0LCXVZIK_Ls6GkIX8ZvAr1B1yBxTgRgTGEwg2rOZIXg) * **Adobe** has unveiled **Quick Cut**, an AI tool that instantly [assembles a first-draft video](https://www.theverge.com/tech/884285/adobe-firefly-ai-video-editing-quick-cut) from AI-generated clips, user footage and AI prompts * **Amazon** launched an AI-powered [vertical video tool](https://www.thewrap.com/industry-news/tech/amazon-web-services-elemental-inference-vertical-video-tool/) for broadcasters, streamers ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f51d6aca-cc2f-4bf0-9ae0-2077a60b94dd/trail.jpg?t=1772123658) Caption: ---------- A newly unsealed deposition in a US federal lawsuit shows prosecutors pressed **Adam Mosseri** on why **Meta** waited six years to release a nudity filter for teens **Internal emails from 2018** acknowledged Instagram DMs could expose minors to sexual exploitation risks **Internal Instagram data** showed 19.2% of teens saw unwanted nudity + 8.4% encountered self-harm content Instagram head pressed on lengthy delay to launch teen safety features, like a nudity filter, court filing reveals: (https://techcrunch.com/2026/02/24/instagram-head-pressed-on-lengthy-delay-to-launch-teen-safety-features-like-a-nudity-filter-court-filing-reveals/) * **A young woman testified** that Instagram and YouTube [consumed her childhood](https://www.bbc.co.uk/news/articles/c89kdpjn7eqo). The plaintiff in the LA trial linked her heavy social media use to anxiety, depression, and self-harm. * **Unsealed internal Meta docs** in a West Virginia lawsuit reveal staff [warning](https://www.cnbc.com/2026/02/20/meta-apple-child-safety-zuckerberg-cook.html) that default Messenger encryption would hide millions of annual CSAM reports * **Facebook designed an app for teens** [called Bell](http://Facebook designed an app for teens called Bell but never launched it) in 2018 but never launched it, court reocrds reveal ----------View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aeef2322-4ae1-4629-8038-f00af3d7e488/Quote.jpg?t=1772123713) Caption: ---------- I spoke to **BBC News** about **Reddit’s** £14 million fine and UK regulators [ramping up enforcement](https://www.bbc.co.uk/news/articles/cwyx0xggepjo)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55db1e2c-13a8-4789-9b73-35c369145cb0/BBC_News_Quote_Reddit_-_Matt_Navarra.png?t=1772127839) Follow image link: (https://www.bbc.co.uk/news/articles/cwyx0xggepjo) Caption: Reddit fined £14m by UK data watchdog over age verification checks: (https://www.bbc.co.uk/news/articles/cwyx0xggepjo) **Also this week… New Podcast** I joined **Sked Social** to discuss **the truth about social media in 2026** and more on their #Seen podcast. We discussed a whole bunch of stuff, including… • **ADHD** and why social media attracts neurodivergent brains • **Burnout**, boundaries, and shaping work around how you actually operate • **Using AI** as your wingman — not your creative director • **The shift from rented reach** to owned community •** Repeatable, episodic content** and building formats people come back for Watch or listen to the episode on [YouTube](https://www.youtube.com/watch?v=e8-WWuPwxhc), [Spotify](https://open.spotify.com/episode/6VmUTLQEyGIvjJKxkBHcdV), and [Apple Podcasts](https://podcasts.apple.com/sb/podcast/the-truth-about-social-media-in-2026-with-matt-navarra/id1874168897?i=1000751054041). Here’s a clip… Instagram: (https://www.instagram.com/p/DVIax53kuAb/?hl=en) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b409ca5-a409-49b7-8d8f-febf7dbe19f4/lol.jpg?t=1772123732) Caption: ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/477798b8-a73e-4730-be4f-15a7bb02ad32/Rangel_1_2702.jpg?t=1772190335) Follow image link: (https://www.linkedin.com/posts/jrangel_pov-you-work-in-social-media-activity-7432091961219538944-enjA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: __________ Instagram: (https://www.instagram.com/p/DVJkI6Mjo69/) __________ Instagram: (https://www.instagram.com/p/DVGiuH2gKxM/?img_index=1) __________ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/925e5f15-5e63-43dd-aa6f-53bcd52c9916/Rangel_2_2702.jpg?t=1772190379) Follow image link: (https://www.linkedin.com/posts/jrangel_how-are-those-of-us-who-work-in-social-media-activity-7431729579385589760-ZRX9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/62b46d83-427b-408f-a2db-cfb4cdeba9aa/Memes.jpg?t=1772123744) Caption: ---------- If you’ve just read the section above and are wondering who **Punch the Monkey** is, don’t worry. [Know Your Meme has you covered](https://trending.knowyourmeme.com/editorials/collections/20-memes-about-punch-the-internets-favourite-lonely-monkey). The orphaned macaque living in a Japanese zoo with his cuddly **IKEA** money toy has captured the world’s hearts after he was bullied by his elders. **Google** responded to the global Punch love by adding a [fun easter egg](https://www.google.com/search?q=punch+monkey&sca_esv=c6899c8c533a142b&biw=1512&bih=747&sxsrf=ANbL-n7QgsMR4gabFMr-_bmu5ZNkjGPt-Q%3A1772193174224&ei=loWhaeatDaOfhbIPhMzRoQE&ved=0ahUKEwjm0P2EzvmSAxWjT0EAHQRmNBQQ4dUDCBE&uact=5&oq=punch+monkey&gs_lp=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&sclient=gws-wiz-serp) when Googling “punch monkey”. And of course, [brands also jumped on the viral moment](https://www.socialsamosa.com/topical-spot/brands-talking-baby-monkey-punch-soft-toy-11148074). Sure, he’s cute. But he’s also [endlessly meme-able](https://cheezburger.com/44447237/28-punch-the-monkey-memes-that-feel-all-too-real-and-somehow-still-hopeful)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40552927-064e-4f38-b2c7-7054d374ca4b/Punch1.jpg?t=1772190866) Follow image link: (https://www.instagram.com/p/DVCrLhNjHYg/?img_index=2) Caption: __________ Instagram: (https://www.instagram.com/p/DU-e8jrjCVq/) __________ Instagram: (https://www.instagram.com/p/DU8oTPICRjH/?img_index=1) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6d616c6-16fc-4501-8810-74341de5504e/Viral.jpg?t=1772123767) Caption: ---------- Remember **HBO sitcom Silicon Valley**? A new viral trend imagines it was set in 2026, with users calling it “the most realistic show ever.” An AI-generated intro has updated the credits with crypto disasters, X replacing Twitter, and AI dominance. Fans say the jokes still match real headlines and are [calling for the show to be revived for a seventh season](https://dailydot.com/social-media-imagines-silicon-valley-set-in-2026). Tap through to watch the video 👇 - View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba31401d-8a77-4733-a7d2-c57a5d71015b/SV2026.jpg?t=1772111622) Follow image link: (https://x.com/mprado/status/2025744080186052940) Caption: __________ **More viral news this week:** * **Why ‘WorkTok’ films are gripping** [Gen Z on TikTok](https://www.ft.com/content/7fe88a68-272b-4e56-94ad-bf68f1b2865e) * **Why fake AI videos of UK urban decline** are [taking over social media](https://www.bbc.co.uk/news/articles/c4g8r23yv71o) * **Phonk has emerged **as the [unofficial soundtrack of doomscrolling](https://www.nytimes.com/2026/02/23/arts/music/phonk-youtube-tiktok-music.html), saturating TikTok, YouTube Shorts, and Reels ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b4f3143-c1b8-44a9-85fe-664b265348d3/brands.jpg?t=1772123785) Caption: ---------- **Gucci** is under fire for promoting its **Milan Fashion Week** show with AI-generated images on social media. Gucci criticised for 'AI slop' images ahead of major fashion show: (https://www.bbc.co.uk/news/articles/cjwz6yzn5jqo) __________ **More brand news and views:** * How social-first brands like **Cakes** and **Beis** [sustain viral moments](https://www.modernretail.co/marketing/how-social-first-brands-like-cakes-and-beis-sustain-viral-moments/) * **Dove** turned brutally honest **Reddit** reviews into an [unfiltered campaign](https://www.adweek.com/creativity/dove-turns-brutally-honest-reddit-reviews-into-an-unfiltered-campaign/) * **Reddit **has carved out an [upper funnel niche](https://digiday.com/media-buying/reddit-has-carved-out-an-upper-funnel-niche-for-brand-advertisers/) for brand advertisers * **Why YouTube has become key **for [brand AI optimisation](https://digiday.com/marketing/the-rundown-why-youtube-has-become-key-for-brand-geo-strategies/) strategies * **Why TV’s traditional sellers** [aren’t going mad](https://deadline.com/2026/02/microdrama-vertical-video-tv-distributors-1236714399/) for the social media microdrama trend * The strategies behind [beauty’s top-selling brands](https://www.beautyindependent.com/strategies-behind-beauty-top-selling-brands-tiktok-shop/) on **TikTok Shop**, like **Laneige**, **Medicube**, **Missha**, and **Peter Thomas Roth** ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28b1226a-e0dc-4f0d-96b9-b5aeb49ad784/Quote.jpg?t=1772123918) Caption: ---------- “"I wanted to be on it all the time… If I wasn’t on it, I felt like I was going to miss out on something."“ — – **“Kaley G.M.”**, the 20-year-old woman at the centre of the LA social media addiction trial [describes the effect](https://www.wsj.com/tech/woman-suing-meta-youtube-testifies-its-too-hard-to-be-without-social-media-318f85ed?mod=rss_Technology) she says social media had on her __________ **Also quoted this week:** _“The idea that this can be fixed with better parenting or more guidance is a convenient fiction. You can’t out-parent a business model built on addiction.”_ **- Mumsnet founder Justine Roberts**[ is very much in favour](https://www.theguardian.com/society/2026/feb/26/mumsnet-campaign-demands-ban-social-media-under-16s) of a UK teen social ban ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/863ad342-3950-4b01-a80d-44a973a4ba09/fav_reads.jpg?t=1772123813) Caption: ---------- This is an interesting read: _“The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and AI-mediated discovery.”_ New Platforms Won't Save Social Media: Here's What's Actually Shifting: (https://www.searchenginejournal.com/new-platforms-wont-save-social-media-heres-whats-actually-shifting/565182/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67b5dbd2-fe26-4f24-8aeb-9460fd711fb1/Must_Watch.jpg?t=1772123844) Caption: ---------- **U.S. late night TV host John Oliver** is no fan of **Elon Musk**, and on his US TV last weekend he gave a clear summary of why: He said **X** is now: _“…shaped in the image of its poisonous owner, and Musk’s brain has been “cooked by the garbage he consumes…”_ on his own platform. This will not news to most readers of this newsletter, but as ever, John puts it perfectly. Tap through to watch 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2240a7eb-4a42-4291-a91d-fedcfec197f6/JO.jpg?t=1772191326) Follow image link: (https://www.threads.com/@mattnavarra/post/DVGlJ78EV7a?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) Caption: ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329d25b3-9e16-4946-b400-e5cc194f0db0/New_Platform_v2.jpg?t=1772123876) Caption: ---------- **FanLock** is a new platform built to fight AI deepfakes targeting creators. It scans over 4 million websites, including Telegram, to detect stolen or synthetic content. FanLock - Stop Leaks. Protect Your Income.: (https://fanlock.com/) __________ **Also:** * **Is there a creep in the area?** Or just a smart-glasses geek? This hobbyist-built app alerts users when [nearby devices resemble smart glasses](https://www.404media.co/this-app-warns-you-if-someone-is-wearing-smart-glasses-nearby/) like **Meta’s Ray-Bans.** ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3cf9e5a5-167f-4b85-86ed-cf10d0d65bdf/WTF.jpg?t=1772123951) Caption: ---------- It’s not just Instagram _users_ who have finstas, **_Instagram _**_ITSELF_ does too. Instagram confirmed to **Rachel Karten **that it quietly launched a chaotic finsta account, [notfit4main](https://www.instagram.com/notfit4main/), a few months ago. The account posts intentionally _“ugly,”_ 2014-style inspirational shitposts and celebrity takeovers. **Meta** employees accidentally exposed it by following en masse. Oops! Read more here 👇 I found @Instagram's finsta: (https://www.milkkarten.net/p/i-found-instagrams-finsta) **More WTF this week:** * **A Chinese beauty influencer** reportedly lost 140K followers after [a livestream filter glitch exposed her real face](https://dailydot.com/beauty-influencer-filter-glitch) * **A Snap exec says** male content creators are [chasing UFC careers](https://deadline.com/2026/02/snap-exec-male-content-creators-chasing-ufc-careers-1236732995/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9b61437-b12f-4b15-897a-9581bfba744c/fail.jpg?t=1772123969) Caption: ---------- 🤦‍♂️ **US investigators** say **Meta**’s AI is blasting them with unusable child-abuse tips that waste time and stall urgent cases. Meta’s AI sending ‘junk’ tips to DoJ, US child abuse investigators say: (https://www.theguardian.com/technology/2026/feb/25/meta-ai-junk-child-abuse-tips-doj) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7a57122a-a2df-4432-a849-05afdc077582/hired.jpg?t=1772124012) Caption: ---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e57229a-e235-4a60-a78e-7a86f4370acf/Canon.png?t=1772191972) Caption: **Canon **is looking for a [Social Media Content Creator Programme Specialist](https://www.samssocialmediaclub.com/job/social-media-content-creator-programme-specialist-2/) _[Hybrid, Uxbridge, UK]_ __________ **More social media jobs:** * **Change.org** needs a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-5/) _[Remote, Canada]_ * **Transport for London **is hiring a [Social Media Content Manager](https://www.samssocialmediaclub.com/job/social-media-content-manager-3/) _[London, UK]_ ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d3bbf31-748c-458a-8a5a-525991109cf7/Pro_Tips.jpg?t=1772124026) Caption: ---------- When should you post on **TikTok** for the best impact? **Buffer** has been looking at the data… The Best Time to Post on TikTok in 2026 — New Data from 7M Posts: (https://buffer.com/resources/best-time-to-post-on-tiktok/) __________ **More pro tips:** * **Replying to your Threads comments** can [boost engagement by 42%](https://buffer.com/resources/threads-comments-engagement/) * **LinkedIn says the fastest-rising 2026 marketing skill** is [performance analysis](https://www.socialmediatoday.com/news/linkedin-shares-top-skills-on-the-rise-in-marketing-for-2026/813035/), as brands demand measurable ROI. ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afe345c0-ef7d-4d3e-9256-42b16ab24003/SS.jpg?t=1772124052) Caption: ---------- “**$1 TRILLION**“ — – **TikTok Shop'**s [projected sales in 2030](https://uk.finance.yahoo.com/news/tiktok-shop-could-top-3-151407235.html?guccounter=1&guce_referrer=aHR0cHM6Ly9sLnRocmVhZHMuY29tLw&guce_referrer_sig=AQAAALNUYF98TOA53d6r-jpQUGXSYfkpTxAPSPu-zbEthcvBt5SYrgeZwxE2W3-0KloaFHAf1jdVxk7-f2H9YZILtrtxzCUFU1H-FOZfIeM6faifbK73KgbXBUta7P1KqwhMd6SBHD2Nga31E4Zi6mdn-KOXSVGNEflX2n3AGIz2aSoR), according to a new report from commerce agency Flywheel. This would see the company overtake Walmart as a top-3 global retailer **More stats:** * **CREATORS IN 2026: **Nearly half of creators earned under $10K annually in 2025, a new study revealed: … 51% of creators say their income has grown, and 45% now earn between $10K and $100K. … However, nearly half of creators earn under $10K annually, and only 5.7% earn more than $100K. … 56% say AI will significantly transform creator workflows in coming years. … Read more in the [2026 Creator Economy Report](https://www.socialmediatoday.com/press-release/20260223-the-influencer-marketing-factory-releases-2026-creator-economy-report-highl/) * **OVER THE HORIZON: **Meta confirmed its Horizon+ subscription product has crossed [1 million active subscribers](https://www.threads.com/@mattnavarra/post/DVGzKi8CgeO?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) as it expands to 100+ games * **FAKERY: **Research identified [18,784](https://www.threads.com/@mattnavarra/post/DVG5vbcinyN?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) coordinated fake profiles boosting Nicki Minaj’s pro-MAGA content * **NEWSTUBE: **In the first half of 2025, viewers watched [more than 15 billion hours of news](https://blog.youtube/inside-youtube/independent-media-summit-youtube-news-trends/) on YouTube * **TIKTOK SEARCH: **Adobe data shows [49%](https://www.searchenginejournal.com/gen-z-preference-for-tiktok-over-google-drops-50-data-shows/568267/) of US consumers have used TikTok for search, up from 41% in 2024 * **TIKTOK EATS: **[97%](https://www.tubefilter.com/2026/02/25/tiktok-food-trends-study-foodtok-diet/) of TikTok users say TikTok influences what they eat * **SLOPPY WORK: ** The NYT found over [40%](https://www.threads.com/@mattnavarra/post/DVOSfHMCvKB?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) of Shorts recommended after kids’ hits appeared AI-generated. * **SCAM CITY: **[Nearly 1 in 3 Meta ads](https://www.techradar.com/pro/security/social-advertising-is-being-used-to-defraud-at-scale-across-some-of-the-largest-platforms-nearly-one-in-three-meta-ads-reportedly-point-to-a-scam-phishing-or-malware) in the UK and EU point to a scam, phishing, or malware, according to a new report * **BYTE THIS:** TikTok’s non-US parent company ByteDance is reportedly valued at [$550 billion](https://www.threads.com/@mattnavarra/post/DVMNj1kCgp7?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) in a share sale * **THE BIG SHORT: **Microdrama apps like ReelShort now beat Netflix, Prime Video, and Disney+ in daily mobile watch time. ReelShort users average [35.7 mins/day](https://www.threads.com/@mattnavarra/post/DVLccPTE87P?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) vs Netflix (24.8), Prime Video (26.9), and Disney+ (23) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39277e07-01cb-402f-b1f9-f6da6c948da4/charted.jpg?t=1772124069) Caption: ---------- [Teen social media bans](https://www.visualcapitalist.com/minimum-age-laws-social-media-world-map/) around the world in 2026, mapped: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/81ee8dfd-2c16-4f21-8342-01116768935e/Ban_map.jpg?t=1772192662) Follow image link: (https://www.visualcapitalist.com/minimum-age-laws-social-media-world-map/) Caption: **More charts:** * **GLOBAL ENGAGEMENT: **TikTok emerges as [2026’s growth engine](https://www.threads.com/@mattnavarra/post/DVGP-_dCgdY?xmt=AQF0j5darTFdxBPLEZ2nvtamgl7CJnuCHkxHJCR1q-ZMQA) while Instagram reach is falling * **POD SAVE AMERICA: **Podcasts have [surpassed AM and FM talk radio](https://www.threads.com/@mattnavarra/post/DVQf_ZriiQ-?xmt=AQF0EW7oVVdjiBtow56z4mIS0jys8xVwVMY327zLp50qxQ) in US for the first time * **BIG MOUSE: **Disney hit 11.9% of all US TV viewing, [closing in on YouTube’s lead at 12.5%](https://www.threads.com/@mattnavarra/post/DVJFidwiqY9?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg), thanks to an American football frenzy in January * **HOT ON SOCIAL: **The [best TV shows of 2025](https://www.threads.com/@mattnavarra/post/DVLkK62k0WC?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg), according to social media, is led by Netflix shows including Stranger Things, Squid Game, and Wednesday. * **NOT A QUICKIE:** How long-term YouTube creator deals deliver major affiliate CTR gains: [charted](https://www.threads.com/@mattnavarra/post/DVLpJ5iE9QK?xmt=AQF0B4WPp0W8wQ7VqK140awtj-doS9csKPYe4fhKDsOWDg) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6840eac8-f2b6-4618-88bc-f5d1f58bc65f/more_social.jpg?t=1772124087) Caption: ---------- FTC Softens Enforcement of Rule Protecting Children Online, Ostensibly to Protect Children Online: (https://gizmodo.com/ftc-softens-enforcement-of-rule-protecting-children-online-ostensibly-to-protect-children-online-2000726886) ##### Also Spotted this week… * **Meta worked with UK and Nigerian police** to dismantle an alleged fraud ring targeting British residents with crypto scams. [[Meta Newsroom](https://about.fb.com/news/2026/02/meta-works-with-the-uk-national-crime-agency-and-the-nigerian-police-force-to-disrupt-alleged-online-scams-centre-in-nigeria/)] * **Meta has filed lawsuits** against scam advertisers in Brazil, China, and Vietnam. [[Meta Newsroom](https://about.fb.com/news/2026/02/meta-takes-legal-action-against-scam-advertisers/)] * **Meta, xAI, Amazon, Google**, and others will sign up to a White House initiative to build their own electricity supply for AI data centres. [[Fox News](https://www.foxnews.com/politics/scoop-trump-brings-big-tech-white-house-curb-power-costs-amid-ai-boom)] * **Poland plans to ban** social media for children under 15. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-27/poland-plans-social-media-ban-for-kids-in-challenge-to-us-tech)] ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/07a0c277-c1ba-427f-99a9-5c293322fec3/weekend_reads.jpg?t=1772124106) Caption: ---------- This is an interesting take on how important live-streamers have become to the social economy. _“In recent months, [live streaming] seems to have broken containment, morphing from a fringe format into a bona fide kingmaker…”_ _“…A channel that formerly felt like the provenance solely of gamers and its Gen Alpha acolytes has lately crossed into the mainstream.”_ Live-Streamers Killed the Vertical-Video Star: (https://www.adweek.com/media/live-streaming-killed-vertical-video/) **Also:** * **Meta will ruin its smart glasses** [by being Meta](https://www.theverge.com/column/881744/meta-smart-glasses-facial-recognition-rayban-privacy-wearables) * **How to win friends and influencers:** “Labour’s new social media strategy is [a step into the future](https://www.theguardian.com/commentisfree/2026/feb/20/labour-no-10-influencers-content-creators-social-media)” ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5525707c-30a4-4d49-821e-a04647a927b8/weekend_reads-1.jpg?t=1772124167) Caption: ---------- I’ve heard of ‘inbox zero’, but this is extreme. **Meta’s director of AI safety,** in a rush to try out the latest wave of AI agents Silicon Valley is going crazy for, accidentally allowed one to [delete her entire email inbox](https://www.404media.co/meta-director-of-ai-safety-allows-ai-agent-to-accidentally-delete-her-inbox/). Oops. Not a good look when you’re a top exec leading AI initiatives at one of the world’s biggest tech companies…! Meta Director of AI Safety Allows AI Agent to Accidentally Delete Her Inbox: (https://www.404media.co/meta-director-of-ai-safety-allows-ai-agent-to-accidentally-delete-her-inbox/) ----------——————————————————————————— View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f7b9e9a0-5980-4b29-a040-e04e9f205d32/Next_week.jpg?t=1772124239) Caption: ---------- You’ve reached the end of this week's Geekout. I hope the newsletter design tweaks made this week’s scroll easier, more enjoyable. I’m still tinkering — so [hit reply](mailto:matt@mattnavarra.com) and tell me what you like/dislike. It's still a work in progress, so I’d love your feedback to optimise it further. **__________** Alright, folks… I’m heading off to psych myself up a brutal roasing from friends and family when they gather round the TV to watch my Channel 4 appearance. I’ll try to capture a few freeze-frame stills of my most awkward and unflattering facial expressions, to give you a new meme to play with! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/658e9c6a-7576-466c-bb98-6cc1d37a750e/image.png?t=1772196341) Caption: Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: **_P.S._**_ This newsletter is edited by _[_Martin SFP Bryant _](https://www.linkedin.com/in/martinjbryant/) ----------——————————————————————————— ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/social-media-addiction-trial-punch-monkey-whatsapp-ads

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/181ef527-6533-401e-9a57-d00c3dbfd57f/Geekout_200226.jpg?t=1771592145) Caption: -------------------- **Advertise in Geekout** Get up to 30% OFF Geekout ads in 2026 **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- _**For the **___**BEST**___** Geekout experience**_ 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/zuckerberg-court-meta-smartwatch-x-eu-probe) -------------------- #### **Hello, geeks!** It’s been another week of courtroom drama. Zuckerberg took the stand in the US addiction trial, swapping out the trendy t-shirt and gold chain combo for a power suit… …And braced himself for difficult questions. He spent hours arguing Meta prioritises usefulness over addiction, and hinting that maybe Apple should be the one policing teen safety. If you were hoping for a live-streamed Zuck courtroom showdown… bad luck. No cameras. No smart-glasses POV. Just his testimony. In this week’s Geekout, I unpack what we learned — including former Meta insiders contradicting the “we’re the good guys” narrative. And why Meta’s greatest strength (growth at all costs) might also be its biggest liability. _________ **‘Escapism’… with my teen daughter 💃🏻** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/df2bb9cb-75f2-40a6-b949-979ae1e246b0/raye_in_manchester_2.JPG?t=1771588027) Caption: RAYE at Co-Op Live in Manchester While Zuckerberg was defending Meta in court, I was defending my credit card in Manchester. My daughter convinced me to take her to see **RAYE** at Co-Op Live arena. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5cc23475-5a8f-4dfb-905e-a9af3233f919/raye_in_manchester.JPG?t=1771586804) Follow image link: (https://www.instagram.com/stories/highlights/18102516982686713/) Caption: I thought I was attending a gig. Turns out, I was there as her… * 🤳🏻 Personal photographer / content creator * 🧥 Human coat rack * 🍹 Snack and drink butler * 💵 Mobile wallet She screamed every lyric. I nodded enthusiastically at the three songs I recognised. 👀 [Watch my IG highlight](https://www.instagram.com/stories/highlights/18102516982686713/) of the night __________ **P.S. 2 cool things…** * 🔥 What’s __really__ working on social in 2026? — [NEW data from 1000s of top global brands](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) - * 💡 Solve the _“what do we post next?”_ problem in 10 minutes [with this ONE tool](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) I use every week… - …And you can get 10 personalised [content ideas for FREE](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) [ad] __________ **P.P.S.** **Can you help take Geekout Newsletter to the next level? ** Check out the bottom of this week’s Geekout for details 👇 -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1b26aa6e-6e23-4656-8431-dd1cbc12e6c5/brand24_influ_2000x1000.png?t=1771339400) Follow image link: (https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) Caption: -------------------- **Most social media teams** don’t have a content problem. They have a **_“what do we post next?”_**** problem.** But there is a solution… **Your audience is already giving you ideas**. Every day. Across your socials, in forums, blogs, and comments. And that’s where [**Brand24**](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) comes in. **In under 10 minutes,** Brand24 helped me… * 🔎** See what questions** people keep asking in my niche * 🧠** Spot the topics **that are getting real traction * 💬 **Find quotes, pain points & “hot takes”** I can turn into posts * 📈 **Validate what’s resonating** before wasting a week creating content! **It’s like having a live focus group,** but without needing me to beg anyone to fill out a survey! **And Brand24 is used by 4,000+ top social teams**, including _Uber, Samsung, H&M_. **Start here **👉 [**Get 10 personalised content ideas**](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) — and unlock Brand24 FREE for 14 days. 🚀** Launch Ideas Generator ** (https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/194611d6-9cb6-44c5-80c7-d0a2d68195b5/image.png?t=1769705873) Caption: _**…**__**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be 'useful': (https://www.engadget.com/social-media/mark-zuckerberg-testifies-in-social-media-addiction-trial-that-meta-just-wants-instagram-to-be-useful-234332316.html?src=rss) -------------------- 2. **Meta is planning to launch** a smartwatch later this year [[APPLE WATCH-ING](https://www.theverge.com/tech/881065/meta-smartwatch-plans-2026)] 3. **TikTok’s new Local Feed sparks privacy concerns** and opt-out confusion [[TRACKING](https://dailydot.com/tiktok-local-feed-privacy-opt-out-confusion)] 4. **EU privacy watchdog launches ‘large-scale’ probe into Elon Musk’s X** over sexualised AI images [[POLICING](https://mashable.com/article/elon-musk-x-grok-eu-investigation-ireland-ai-generated-nonsconsensual-images)] 5. **Tech firms must remove ‘revenge porn’ in 48 hours** or risk being blocked in the UK [[THREATENING](https://www.bbc.co.uk/news/articles/cz6ed1549yvo)] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/97f68515-d48f-43a2-a69f-a2326cc39a4a/EMP1009-Social_Media_Benchmarks_Webinar_Matt_Navarra_Newsletter_Ad___2.png?t=1771333735) Follow image link: (https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) Caption: -------------------- **Social in 2026 is messy**. In the _“why is this chart doing that?_” way. One platform’s **booming**. Another’s holding **steady**. A third’s quietly **eating attention.** _Meanwhile_… **Growth, engagement, and paid aren’t moving together anymore** — so last year’s benchmarks won’t help you plan what’s next. So let’s swap vibes for **real benchmarks**... Join us for [**Emplifi’s 2026 Social Media Benchmarks LIVE event**](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) — featuring EXCLUSIVE social data from 1000s of global brands. **In under 45 mins**, **you’ll get…** * 👌** What “good” looks like right now **—** **across every major platform * 📊** The signals to track in 2026** — and what to stop reporting * **🛍️ Where brands are gaining momentum **— and where they’re leaking it * **🌍 Real-world context** from Matt Navarra (hi 👋) — to help make sense of it all 📆** Feb 24, 2026 — 4pm GMT (11am ET)** **🎟️ **[**Request your FREE invite**](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar)** **—** **_1,527 social pros have already signed up!_ 🎟️ Save Your Seat (https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a4e36c0-4b73-4037-ac38-6d104ec96c8b/image.png?t=1769705836) Caption: ### …Zuck’s day in court -------------------- Zuckerberg grilled in landmark social media trial over teen mental health: (https://www.theguardian.com/technology/2026/feb/18/mark-zuckerberg-meta-trial-testimony) -------------------- His testimony might not have been explosive, but the very fact he took the stand at all shows how times have changed for social media companies. The age of accountability is finally here, with actual trials rather than often lame-duck hearings on Capitol Hill the order of the day. Zucks’ overall line of argument was that Meta just wants Instagram to be [useful](https://www.engadget.com/social-media/mark-zuckerberg-testifies-in-social-media-addiction-trial-that-meta-just-wants-instagram-to-be-useful-234332316.html?src=rss), rather than addictive. Following the Meta point of view that it’s app stores, not apps, that should control the safety of minors, Zuck slipped in that he had previously reached out to Apple’s Tim Cook to discuss ‘[wellbeing of teens and kids](https://9to5mac.com/2026/02/19/zuckerberg-says-he-went-to-tim-cook-to-discuss-wellbeing-of-teens-and-kids/)’. The whole thing might have been more of an online spectacle if live-streamed video had been allowed, but the presiding judge made clear it was very much [NOT](https://gizmodo.com/mark-zuckerberg-takes-the-stand-no-meta-ray-bans-allowed-2000723697). That’s even via Meta’s own smart glasses, which some of Zuck’s team in court were wearing. But for all the gloss Zuck tried to put on Meta’s approach, there’s nothing like a jaded former employee to put a dampener on the spin. Former Meta VP Brian Boland told jurors at landmark US trial that the company [incentivised drawing teens in](https://www.theverge.com/policy/881706/meta-executive-brian-boland-testimony-social-media-addiction-trial) despite the risks. He also noted that Zuck never called for a “lockdown” for safety, only for growth, and that company priorities were “winning growth and engagement.” This might be true, but the impact of Boland’s testimony was somewhat softened when it turned out he wasn’t directly involved with youth safety at Meta. Still, regardless of how this trial plays out, there’s no doubting that a relentless push for growth at all costs is Meta’s greatest strength… and it’s biggest weak point. Other interesting tidbits we learned from the California trial this week: * Meta found a chatbot failed to protect minors from sexual exploitation nearly 70% of the time, so [they didn’t launch it](https://www.axios.com/2026/02/16/meta-ai-chatbots-kids) * Meta’s own research found parental supervision [doesn’t really help](https://techcrunch.com/2026/02/17/metas-own-research-found-parental-supervision-doesnt-really-help-curb-teens-compulsive-social-media-use/) curb teens’ compulsive social media use -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e58c3d88-7b1d-42ef-89b7-40b3992f7148/image.png?t=1769705262) Caption: _**…**__**Platform news you need to know this week…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/27bf4526-0e64-4381-b8fa-99d60c167f22/Screenshot_2026-02-20_at_12.02.46.png?t=1771588980) Follow image link: (https://www.threads.com/@theahmedghanem/post/DU5xydmDOeo) Caption: Facebook’s new ‘Thoughts’ sticker for Stories | Credit: @ahmedghanem * **Facebook** is testing a new [‘Thoughts’](https://www.threads.com/@theahmedghanem/post/DU5xydmDOeo) sticker for Stories, which hides all text in a story until followers tap to reveal it * **Meta**’s own research found parental supervision [doesn’t really help](https://techcrunch.com/2026/02/17/metas-own-research-found-parental-supervision-doesnt-really-help-curb-teens-compulsive-social-media-use/) curb teens’ compulsive social media use * **Meta**’s signed a [deal with Nvidia](https://www.theverge.com/ai-artificial-intelligence/880513/nvidia-meta-ai-grace-vera-chips) to buy up millions of AI chips * **⁠Meta**’s ‘Phoenix’ XR smart glasses might need you to carry a [puck device](https://gizmodo.com/heres-what-the-puck-on-metas-xr-glasses-will-probably-look-like-2000719635) to help handle all its computing needs * **Meta** is spending [$65 million](https://www.nytimes.com/2026/02/18/technology/meta-65-million-election-ai.html) to boost US political candidates who support AI growth …meanwhile, **Meta** says it has spent [$30 billion](https://about.fb.com/news/2026/02/meta-prepares-for-2026-us-midterms/) to protect US Midterm election integrity * **Meta** is updating its Graph API to align with its [shift toward views](https://www.socialmediatoday.com/news/meta-updates-marketing-api-to-align-with-latest-ad-shifts/812648/) as the primary metric * **Messenger** introduced a [Notifications tab](https://www.threads.com/@theahmedghanem/post/DUvuMkfDJFM?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) that shows updates like birthdays, login activity, notes, and friend suggestions **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb85c37e-4289-42bf-b2f7-3093f8ac0f50/image.png?t=1771589125) Follow image link: (https://www.threads.com/@theahmedghanem/post/DU-OGVlDGUG?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) Caption: Instagram screenshot protection | Credit: @ahmedghanem * **Instagram** has been spotted rolling out [screenshot protection](https://www.threads.com/@theahmedghanem/post/DU-OGVlDGUG?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) for one-time view media after a previous test of the feature * **Instagram **will soon allow you to [Add interests](https://www.threads.com/@oncescuradu/post/DU8J6qujBLv) to your profile * **Instagram **is rolling out a [new look](https://www.threads.com/@oncescuradu/post/DU-lmuijLN-) for the post description and comment section * **Instagram** now allows users to [reply to users](https://www.threads.com/@theahmedghanem/post/DU-NR2mDJ5m?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) outside the inbox * **Instagram** is adding [icons to business ads](https://www.threads.com/@theahmedghanem/post/DU-PuXEDC7J?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) to help users distinguish them from ads run by personal accounts * **Instagram**’s chief of celebrity partnerships has been [poached](https://www.vanityfair.com/news/story/openai-hires-charles-porch-instagram) by OpenAI * **Threads** added a [basketball mini-game](https://www.socialmediatoday.com/news/threads-adds-basketball-mini-game-for-nba-all-star-weekend/812286/) tying into the NBA All-Star Weekend * **Threads** is working on the ability to [pin chats](https://www.threads.com/@alex193a/post/DUtoEajDaiu?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) in DMs * **Threads** is working on the ability to choose whether to r[eceive replies to Ghost Posts](https://www.threads.com/@alex193a/post/DU9AL2FDceW?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) under the post itself instead of in your DMs * **Threads **now shows [a preview](https://www.threads.com/@oncescuradu/post/DU3cqGPDMUm?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) before you share a post as an Instagram Story * **Threads** added a [‘Get Support’ option](https://www.threads.com/@theahmedghanem/post/DU-QC0RjDFL?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) for receiving support from experts or friends if a user is upset by content they reported **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/64f436e6-daf0-47d9-819a-e09f6ce30d5b/image.png?t=1771589270) Follow image link: (https://9to5mac.com/2026/02/19/whatsapp-launches-one-of-its-most-requested-features-for-groups/) Caption: WhatsApp rolls out Group Message History | Credit: Meta * **WhatsApp** has finally rolled a [Group Message History](https://9to5mac.com/2026/02/19/whatsapp-launches-one-of-its-most-requested-features-for-groups/) feature, one of the its most requested features by group admins * **WhatsApp **is testing a new [‘Spoilers’ feature](https://www.threads.com/@theahmedghanem/post/DU5v91CDKSL?xmt=AQF07naTq5yubFzjylDbaBsdS3QCQW53IN0kUtQgvyA8ag), similar to Threads * **WhatsApp** is working on the ability to secure your account [with a password](https://www.threads.com/@wabetainfo/post/DU4bgmQiHi7?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) * **WhatsApp **Business now lets you [request business verification](https://www.threads.com/@jonahmanzano/post/DU4U7W3kiD0?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) (different to Meta Verified) * **WhatsApp** is testing the ability to [filter the media gallery](https://www.threads.com/@wabetainfo/post/DU13QYfiLRw?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) in your chats * **WhatsApp** is testing a [Liquid Glass interface](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-for-the-business-app-on-ios/) for its Business app on iOS * **WhatsApp** is testing encrypted [voice and video calls](https://wabetainfo.com/whatsapp-launches-encrypted-voice-and-video-calls-on-web/) on the web * **WhatsApp** is working on a feature to bring [status updates](https://www.threads.com/@wabetainfo/post/DUuIVRBiJLg?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) to the top app bar * **WhatsApp** is more widely testing a new [Music sticker](https://www.threads.com/@oncescuradu/post/DUwtleajJp-?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) for broadcast channels * **WhatsApp** is testing the ability to [bulk-save contacts](https://www.threads.com/@theahmedghanem/post/DU-gHDLDPZc) to your phone from a group **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8a87cbe3-94b5-42fb-9650-f5af2b795a0d/image.png?t=1771589453) Follow image link: (https://techcrunch.com/2026/02/18/x-continues-to-bet-on-vertical-video-with-its-latest-update/) Caption: X’s new immersie, vertical video player rolls out | Credit: X * **X** launched a new immersive video player [focused on vertical videos](https://techcrunch.com/2026/02/18/x-continues-to-bet-on-vertical-video-with-its-latest-update/) * **X** is rolling out new [bot detection tools](https://www.socialmediatoday.com/news/x-formerly-twitter-announces-ai-bot-crackdown/812289/) as AI spam surges * **X** seems to be working on a feature called [Audio Articles](https://x.com/aaronp613/status/2022023650397110525?s=20) * **X** is now placing a “[Try Grok for free](https://www.threads.com/@oncescuradu/post/DU3b3xijD2q?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ)” button below each post that mentions Grok * **xAI**’s commitment to AI safety has been [doubted](https://www.theverge.com/ai-artificial-intelligence/878761/mass-exodus-at-xai-grok-elon-musk-restructuring) by recently departed staff * **Saudi Arabia’s **sovereign AI company Humain has [invested $3 billion](https://www.bloomberg.com/news/articles/2026-02-18/saudi-arabia-s-humain-invests-3-billion-into-elon-musk-s-xai?srnd=phx-technology&sref=YURDD6is) Into **xAI** * **X** was hit by another [outage ](https://www.nytimes.com/2026/02/16/technology/twitter-x-outage.html)amid disruption caused by Cloudflare **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44a5bc59-50ad-4875-a520-ad75e2757f7b/image.png?t=1771589605) Follow image link: (https://9to5mac.com/2026/02/16/apple-music-and-tiktok-team-up-on-new-listening-party-feature-more/) Caption: TikTok launches new Apple Music powered features | Credit: 9to5mac.com * **TikTok** is testing Apple Music-powered [full-song streaming](https://9to5mac.com/2026/02/16/apple-music-and-tiktok-team-up-on-new-listening-party-feature-more/) directly in the app, and a new ‘Listening Party’ feature * **TikTok** retained [95% of US users](https://www.cnbc.com/2026/02/16/tiktok-us-joint-venture-user-data-no-mass-exodus-oracle-mgx-silver-lake-larry-ellison-trump.html) despite fears over ownership and censorship changes, according to Sensor Tower * **TikTok** has been spotted offering a ‘[manage personalised feeds](https://www.threads.com/@theahmedghanem/post/DU-OpjpjIE1?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw)’ option * **TikTok US** has [reversed its plan](https://www.adweek.com/media/tiktok-centralized-shipping-reversal/) to end independent shipping for sellers after strong merchant pushback * **TikTok **[signed up](https://www.socialmediatoday.com/news/tiktok-joins-european-advertising-standards-alliance/812399/) to the European Advertising Standards Alliance (EASA) as a digital member * **TikTok** Shop’s latest updates add new [power tools for sellers and creators](https://seller-uk.tiktok.com/university/essay?btm_pre_unit_params=%7B%22outreach_task_id%22:%225531444093207%22,%22outreach_channel_type%22:3,%22outreach_message_category_type%22:3020000,%22outreach_message_mapping_id%22:%224a3a1761-4d9f-4911-acf2-793c13c7aaac%22%7D&course_type=1&from=search&identity=1&knowledge_id=3192591462074134&role=1), like auto sample approvals and influencer recommendations * **TikTok**’s In The Mix podcast series has released a [new episode](https://newsroom.tiktok.com/tiktok-announces-multi-platinum-hitmaker-megan-moroney-as-the-star-of-tiktok-in-the-mix-episode-2-sponsored-by-t-mobile?lang=en) starring “Emo Cowgirl” Megan Moroney **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5ba457bd-3282-4e1a-9b76-9829f08e3f59/image.png?t=1771589722) Follow image link: (https://www.socialmediatoday.com/news/youtube-expands-live-stream-donations-updates-shorts-editing-tools/812478/) Caption: YouTube expands its Jewel livestream donation feature | Credit: YouTube * **⁠YouTube** is [expanding](https://www.socialmediatoday.com/news/youtube-expands-live-stream-donations-updates-shorts-editing-tools/812478/) its Jewels livestream donation option to Canada and improving its editing tools for Shorts * **YouTube**’s latest anti–ad blocker action [blocks comments and descriptions](https://www.androidauthority.com/youtube-ad-blocker-comments-turned-off-3641167/) entirely * **YouTube **is rolling out AI that analyses creators, content, and audiences to [matches brands](https://blog.google/products/ads-commerce/digital-advertising-commerce-2026/) with creators most likely to drive sales * **YouTube** is bringing its conversational AI assistant to [smart TVs](https://www.androidpolice.com/youtube-on-the-big-screen-quietly-tests-a-smarter-way-to-watch/) * **In the UK**, the TV has replaced laptops, tablets and smartphones as the [most common way](https://www.theguardian.com/technology/2026/feb/19/youtube-uk-tv-set-most-popular) for viewers to watch **YouTube** at home **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6b505f9b-b4cf-4845-b6bb-f658d6179811/image.png?t=1771590303) Follow image link: (https://www.socialmediatoday.com/news/snapchat-introduces-subscription-model-for-its-most-popular-creators/812396/) Caption: Snapchat launches paid creator subscriptions | Credit: Snap * **Snapchat **is launching [paid creator subscriptions](https://www.socialmediatoday.com/news/snapchat-introduces-subscription-model-for-its-most-popular-creators/812396/) in the US, giving fans exclusive content, priority replies, and ad-free Stories. …**But** creators only keep 60% of the revenue vs. 70% on YouTube and 100% on Instagram. * **Snapchat+** now has [25 million](https://techcrunch.com/2026/02/18/snapchat-tops-25m-subscribers-driving-companys-direct-revenue-arr-to-1b/) subscribers * **Snapchat** [rebranded Lens Studio](https://www.threads.com/@theahmedghanem/post/DU-MpZhDKmb?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw)as Easy Lens, with a new logo * **The Louvre and Snap**’s AR Studio Paris [released an AR experience](https://newsroom.snap.com/the-incredible-unknowns) that restores ancient artworks to how they originally looked. * **LinkedIn **is [cracking down](https://www.socialmediatoday.com/news/linkedin-outlines-more-measures-to-combat-engagement-pods/812290/) on engagement pods pumping out automated, low-quality comments to boost each others posts * **LinkedIn** released a series of [comedy ads](https://www.adweek.com/creativity/linkedin-trades-corporate-polish-for-laughs-in-new-brand-platform/) to promote Premium subscriptions * **Discord **[reversed its promise](https://www.eurogamer.net/discord-advises-uk-users-that-they-may-be-part-of-an-experiment-where-instead-of-their-age-verification-data-never-leaving-their-phone-it-will-now-actually-leave-their-phone) that age verification selfies never leave the device * **Bluesky** has integrated tech from a startup called Germ Network to support end-to-end [encrypted DMs](https://techcrunch.com/2026/02/18/a-startup-called-germ-becomes-the-first-private-messenger-that-launches-directly-from-blueskys-app/) * **Pinterest** has called [internal ‘Code Reds’](https://www.theinformation.com/articles/code-reds-ai-debates-pinterests-two-front-battle?rc=kmaysd) to revive growth amid a thread to its business from AI * **Pinterest**’s first gaming partnership helps [World of Warcraft](https://www.techradar.com/gaming/pc-gaming/cozy-gamers-rejoice-pinterest-is-coming-to-world-of-warcraft-with-interior-design-mood-boards-and-the-ability-to-share-in-game-snaps) players design personalised homes using curated moodboards * **Mastodon** wants to [attract creators](https://techcrunch.com/2026/02/18/mastodon-a-decentralized-alternative-to-x-plans-to-target-creators-with-new-features/) with easier onboarding, better profiles, and more * **Apple**’s Podcasts app will soon let you [‘seamlessly’ switch](https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming) between audio and video shows **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- **Reddit **is getting smarter about product discovery. It’s testing a new AI search tool that matches community recommendations with shopping and advertising partners. Reddit is testing a new AI search feature for shopping: (https://techcrunch.com/2026/02/19/reddit-is-testing-a-new-ai-search-feature-for-shopping/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Meta **confirmed reporting late last week that it is considering [facial recognition](https://www.platformer.news/meta-facial-recognition-return/) in its smart glasses * **Meta **activated its recently-acquired [Manus AI](https://www.socialmediatoday.com/news/meta-launches-manus-ai-integration-in-ads-manager/812288/) inside Ads Manager to automate tasks for advertisers * **Meta **is adding [shortcuts](https://www.threads.com/@oncescuradu/post/DU-nKpKjBQr) for Manus AI on Facebook and Instagram * **Meta** is testing a new [Override mode](https://www.threads.com/@oncescuradu/post/DU2zXkfDDkP?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) for its AI models in the Meta AI iOS app * **TikTok** Shop is expanding access to its [Seller Assistant AI chatbot](https://www.socialmediatoday.com/news/tiktok-shop-rolls-out-new-tools-including-expanded-chatbot-access/812401/) * **xAI **added a new “[Share conversation](https://www.threads.com/@oncescuradu/post/DUv5PX4jPP-?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ)” feature on Grok’s iOS app, letting you to share part of a conversation as a clip * **xAI’**s [Grok 4.20 Beta](https://www.threads.com/@jonahmanzano/post/DU9Ge_NkyRG?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) is now live inside the Grok app * **xAI’**s Grok is being [added to Tesla cars](https://www.cnbc.com/2026/02/17/tesla-adding-grok-ai-uk-europe.html) in the UK and EU * **ByteDance** released Doubao 2.0, a [major upgrade](https://www.reuters.com/world/asia-pacific/chinas-bytedance-releases-doubao-20-ai-chatbot-2026-02-14/) to the AI model aimed at the coming “agent era” -------------------- ## 🚫 GOTTA BAN ‘EM ALL! _**Who wants to ban teens from social media this week?**_ -------------------- These are the countries moving to ban social media for teens: (https://techcrunch.com/2026/02/17/social-media-ban-children-countries-list/) * 🇺🇸 **California** **Governor Newsom has backed plans** for social media restrictions for teens under-16 [[Politico](https://www.politico.com/news/2026/02/19/gavin-newsom-backs-social-media-age-restrictions-00789951)] * 🇮🇪** Ireland plans to introduce** a social media ban for under-16s as part of a major online safety push. [[Irish Examiner](https://www.irishexaminer.com/news/arid-41795567.html)] * 🇪🇸** Spain has ordered** a probe into X, TikTok and Meta over alleged AI-generated child abuse images. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-17/spain-s-premier-seeks-probe-over-child-images-on-social-media)] * 🇮🇳** India is discussing** age-based social media curbs, the country’s IT minister says. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-17/india-is-discussing-age-based-social-media-curbs-minister-says)] * 🇩🇪** Germany is pushing forward** on strict social-media limits for under-16s. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-16/germany-moves-closer-to-a-social-media-ban-for-those-under-16)] * 🇬🇧** The UK, Denmark, France, Greece, Malaysia, **and** Slovenia** are also working on their own teen social media ban plans [[TechCrunch](https://techcrunch.com/2026/02/17/social-media-ban-children-countries-list/)] **However**… * ⚠️ **The evidence linking social media** to teen mental health problems? Still messy, mixed, and far from settled [[The Economist](https://archive.is/y3pQO)] -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5bcb67e8-6da7-4408-ad45-7de617294baf/Geekout_lol_1.jpg?t=1771588123) Follow image link: (https://www.threads.com/@champagnecruz/post/DU3MjfyEq_R) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e56ef7a-d575-4907-91c9-1dc43787604c/Rangel200226.jpg?t=1771588128) Follow image link: (https://www.linkedin.com/posts/jrangel_a-guy-who-doesnt-work-in-social-about-to-activity-7429555263625494529-7IzA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- ## 🌡️ VIRAL -------------------- **ByteDance** has really upset Hollywood with its latest AI model. Studios like **Paramount, Warner Bros, and Netflix** have [united](https://variety.com/2026/film/news/paramount-disney-bytedance-cease-and-desist-seedance-ai-infringement-ip-1236663663/) against what **Disney** described as a _“smash-and-grab”_ AI video engine, able to infringe IP convincingly. It was this viral video that really crystallised the problem: what would **Tom Cruise and Brad Pitt** fighting in an action movie look like? ByteDance makes it easy to find out… -------------------- Tweet: (https://twitter.com/RuairiRobinson/status/2021394940757209134) -------------------- ## 🪧 BRANDS -------------------- **YouTube** has revealed the [top ad campaigns](https://www.socialmediatoday.com/news/youtube-reveals-the-top-ad-campaigns-for-super-bowl-60/812400/) for this year’s **Super Bowl.** **e.l.f. Cosmetics** came out on top for engagement with this **Melissa McCarthy** comedy skit…. Youtube: e.l.f. Presenta: MELISA | e.l.f. Cosmetics Game Day Commercial 2026 (https://www.youtube.com/watch?v=ClX4DldtGq0) **__________** **More brand talk:** * **Chatbots** are [the new influencers](https://www.nytimes.com/2026/02/17/technology/chatbots-influencers-brands-marketing.html) brands must woo * **Why brands are shifting **toward ‘[less precise, more accurate](https://digiday.com/media-buying/why-brands-are-shifting-toward-less-precise-more-accurate-gauges-for-paid-social/)’ gauges for paid social * **Valentine’s Day 2026** — how brands [got in on the record spend](https://adage.com/brand-marketing/aa-valentines-day-2026-pizza-hut-white-castle-natural-light-beer/) -------------------- ## 👀 MY FAV READS -------------------- You can be an influencer anywhere these days. Even in an orange jumpsuit. _“For bold-faced convicts from Elizabeth Holmes to Harvey Weinstein, social media and sympathetic podcasts offer hope of relevance (and redemption).”_ The Rise of the Celebrity “Prison-fluencer”: (https://www.hollywoodreporter.com/business/digital/rise-celebrity-prison-fluencer-1236501589/) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– Mark Zuckerberg **[admits in court](https://www.nytimes.com/2026/02/18/technology/mark-zuckerberg-tech-addiction-trial.html) that he has a reputation for coming across really badly under scrutiny **__________** **Also overheard this week: 👂** * _"There’s not a moral algorithm, that’s not a thing... [It] doesn’t eat, doesn’t sleep, doesn’t care."_ **- Former Meta VP Brian Boland** [testifying against his ex-employer](https://www.theverge.com/policy/881706/meta-executive-brian-boland-testimony-social-media-addiction-trial) at the California social media trial __________ * _ “It’s hard to imagine a worse time to launch a massive new facial recognition database in the United States, particularly given the likelihood that Meta will be compelled to turn the data over to law enforcement and immigration officials.”_ - – **Journalist Casey Newton** on news that Meta [could add facial recognition](https://www.platformer.news/meta-facial-recognition-return/) to its smart glasses __________ * _“There are organisations… who are worried that a ban wouldn’t solve the problem because it would just force some of this stuff deeper [into the dark web], that the children would try and get around it, that it would create a cliff edge at 16. So I think it is the right and responsible thing to do to have a consultation.”_ – **UK technology secretary Liz Kendall** says a UK teen social ban [isn’t inevitable](https://www.theguardian.com/politics/live/2026/feb/16/social-media-online-safety-act-keir-starmer-uk-politics-live-news-updates?CMP=share_btn_url&page=with%3Ablock-6992cdff8f0893c883d52809#block-6992cdff8f0893c883d52809) __________ * _“T__he world should watch carefully and resist the urge to rush to premature and performative measures. Australia has taken an experimental step, but we won’t know whether it’s the right step for some time. Young people’s health and safety are too important to act on intuition or fear alone.”_ – **Snap CEO Evan Spiegel **[warns governments](https://www.ft.com/content/45ed555e-4f14-4b86-8de7-69b8d6a388ec) not to rush into following Australia’s social media ban __________ * _“⁠Having no clue about how their algorithm is made, how it’s tested, trained and where it will guide you — the democratic consequences of this bias could be huge…_ _“Free speech is pure bullshit if nobody knows how you are guided to this so-called free speech, especially when it is guided from one hate speech to another.”_ – **French president Emmanuel Macron** [blasts social platform](https://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6ishttps://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6is)[s](https://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6ishttps://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6is) that claim they’re pro ‘free speech’ -------------------- ## 😮 WTF?! -------------------- This is WILD!… The US wants to fight other governments’ sovereign right to block certain content online. A new US government portal launching soon _“will enable people in Europe and elsewhere to see content banned by their governments including alleged hate speech and terrorist propaganda,” _Reuters reports. 🤯 -------------------- US plans online portal to bypass content bans in Europe and elsewhere: (https://www.reuters.com/world/us-plans-online-portal-bypass-content-bans-europe-elsewhere-2026-02-18/) -------------------- **__________** **Also WTF this week: **👀 * **Oops. Russia's recent blocking **of Telegram is reportedly [disrupting its military operations](https://www.engadget.com/social-media/russias-recent-blocking-of-telegram-is-reportedly-disrupting-its-military-operations-in-ukraine-135250159.html?src=rss) in Ukraine * **TikTok creators say copycats** are [stealing scripts](https://www.fastcompany.com/91492709/tiktok-creators-say-copycats-are-stealing-scripts-word-for-word) word for word * **For some job seekers**, [Tinder is the new LinkedIn](https://www.fastcompany.com/91494608/for-some-job-seekers-tinder-is-the-new-linkedin) * **‘Pew Pew’: **The Chinese companies [marketing anti-drone weapons on TikTok](https://www.wired.com/story/pew-pew-the-chinese-sellers-marketing-military-drones-on-tiktok/) * **Grok exposed** an adult content performer’s legal name and birthdate—[without even being asked](https://www.404media.co/grok-doxing-real-names-birthdates-siri-dahl/) -------------------- ## 📲 NEW APP -------------------- **Synchrony**, launched yesterday, is billed as a social app created especially for neurodivergent adults. It promises to help you _“meet people who are in sync with your interests and expand your community.”_ Fast Company has [more details here](https://www.fastcompany.com/91494001/synchrony-social-network-designed-for-neurodivergent-adults). Synchrony: Social App for Neurodivergent Adults to Connect: (https://joinsynchrony.com/) -------------------- ## 🪦 RIP _**Social media features heading to the grave:**_ -------------------- **Meta** really seems to be scaling down **Messenger** as a standalone entity. After the recent closure of its desktop apps, the web version will close on 15 April. After that, you’ll have to stick to the Messenger mobile apps… or that messy little chat box on the Facebook web app. Meta is shutting down Messenger's standalone website: (https://techcrunch.com/2026/02/19/meta-is-shutting-down-messengers-standalone-website/) **_________** **Also:** * **Meta** is[ ditching VR support](https://www.theverge.com/tech/881647/meta-vr-mobile-metaverse-horizon-worlds) for **Horizon Worlds** to focus on mobile platforms -------------------- ## 🧪 SOCIAL SCIENCE _**Research that makes sense of social media:**_ -------------------- I think we knew this anyway, but… New research supports the idea that the X algorithm pushes you to lean more conservative over time. No wonder Elon and Don look happy in this photo… X's Algorithm Pushes Users to Lean More Conservative, Researchers Find: (https://gizmodo.com/researchers-find-that-xs-algorithm-can-push-users-to-lean-more-conservative-2000723017) **_________** **Also:** * **YouTube fuels the strongest **[“pester power” among kids](https://www.tubefilter.com/2026/02/19/precisify-kids-ads-insights-youtube-purchase-power/) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35982909-9fa5-488d-940e-7ce87e0c89b1/1280px-Lululemon_Athletica_logo.svg.png?t=1771588482) Caption: **Lululemon** is looking for a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-vancouver/) _[Vancouver, BC, Canada]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **The London Philharmonic Orchestra** needs a [Digital & Social Media Co-ordinator](https://www.samssocialmediaclub.com/job/digital-social-media-co-ordinator/) _[Hybrid, London, UK]_ * **Chester Zoo** is hiring a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-4/) _[Chester, UK]_ * **Cancer Research UK** is recruiting a [Digital & Social Media Manager](https://www.samssocialmediaclub.com/job/digital-social-media-manager/) _[London, UK]_ -------------------- ## 👌 PRO TIPS -------------------- ⁠Looking to make more use of **Reddit?** The platform has shared new insights into effective marketing approaches, and how brands are driving success. -------------------- Reddit Reveals the Latest Trends Driving Brand Engagement: (https://www.socialmediatoday.com/news/reddit-reveals-the-latest-trends-driving-brand-engagement/812398/) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **Reddit** shared insights into rising [World Cup discussion](https://www.socialmediatoday.com/news/reddit-shares-insight-into-rising-world-cup-discussion/812488/) on the platform -------------------- ## 📊 SOCIAL STATS -------------------- **– Snap’s annualised revenue run rate**, driven by the success of Snapchat+ -------------------- **__________** **Even more social stats: **📈 * **PERFECT LENGTH:** YouTube data shows 1–3 minute videos dominate with a [2.5% engagement rate](https://www.threads.com/@mattnavarra/post/DUtIxNHChNF?xmt=AQF0DR0ZdjT1r3oKKQ0C2zF2JVmCql9VnXfDj5WT8kb_5g), the 3–5 minute range collapses to 0.8%, while engagement rises again to 1.7% for 10+ minute videos * **SPOTTED?:** 94% of U.S. adults says believe they encounter content that was created or altered by AI, but [only 44% are confident](https://www.threads.com/@mattnavarra/post/DU3bCeDCk3Y?xmt=AQF0F9iHJWrTJNVwgFlQbLUXUZRI4XZ1SXf-ZjgYVThlxw) they can spot AI-generated content -------------------- ## 📈 CHARTED -------------------- **YouTube **vs the rest [on American TV screens](https://www.threads.com/@mattnavarra/post/DU-VStTCt_K?xmt=AQF0nIr28aDzvvtRDjLWu-mxbuMQjlmn5mP2E3UggAzmfQ) YouTube stayed the top streaming platform in January with a 12.5% share, far ahead of Netflix’s 8.8%. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a877165-d260-4f69-af01-c02739d01785/Nielsen.jpg?t=1771589191) Follow image link: (https://www.threads.com/@mattnavarra/post/DU-VStTCt_K?xmt=AQF0nIr28aDzvvtRDjLWu-mxbuMQjlmn5mP2E3UggAzmfQ) Caption: -------------------- **__________** **Even more social charts: **📈 * **BLOCK ‘EM:** Americans want the US Government to [rein in children's social media](https://www.threads.com/@mattnavarra/post/DUs8lRuCj90?xmt=AQF0DR0ZdjT1r3oKKQ0C2zF2JVmCql9VnXfDj5WT8kb_5g) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES Homeland Security Wants Social Media Sites to Expose Anti-ICE Accounts: (https://www.nytimes.com/2026/02/13/technology/dhs-anti-ice-social-media.html) **_________** **Also this week… **🚨 * **UK PM Keir Starmer announced **a series of measures to restrict the harms ministers believe online platforms are causing to children who use them. [[The Guardian](https://www.theguardian.com/media/2026/feb/16/social-media-restrictions-keir-starmer-announced)] * **Facebook’s new **content monetisation program is booming, and Indonesian creators are leading the charge. [[Rest of World](https://restofworld.org/2026/facebook-creator-monetization-indonesia/)] * **Creators increasingly view **Snapchat as the most stable monetisation platform. [[Digiday](https://digiday.com/media/creators-eye-snapchat-as-a-reliable-income-alternative-to-tiktok-and-youtube/)] * **A federal judge has blocked **OpenAI from using “Cameo” for its AI video-generation feature. [[LA Times](https://www.latimes.com/business/story/2026-02-18/openai-blocked-from-using-cameo-name-for-its-ai-video-features)] * **More than 40 parents** gathered outside Snap’s HQ, honouring 108 children they say died after harms linked to Snapchat. [[LA Times](https://www.latimes.com/business/story/2026-02-13/parents-who-blame-snapchat-for-their-childrens-deaths-protest-outside-companys-headquarters)] * **AppLovin plans to make** its own social platform after failed TikTok bid. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-19/applovin-plans-its-own-social-platform-after-failed-tiktok-bid?srnd=phx-technology&sref=YURDD6is)] * **A New Mexico undercover probe** exposed a banned sex offender operating 15 Meta accounts undetected. [[Washington Post $$$](https://www.washingtonpost.com/technology/2026/02/19/meta-facebook-child-solicitation/)] * **Meta is putting restrictions **on internal use of OpenClaw over security fears. [[Wired $$$](https://www.wired.com/story/openclaw-banned-by-tech-companies-as-security-concerns-mount/)] * **ByteDance is hiring** nearly 100 AI roles in the US as it expands its Seed division. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-19/bytedance-building-out-artificial-intelligence-team-in-us)] * **Creator management company** Night has raised $70m to expand beyond creator management into gaming, music, sports, and live events. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/creator-management-firm-night-raises-money-gaming-music-1236507666/)] **New features and updates:** * **Facebook is testing** a more compact UI for the 'Notifications tab. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU8r0ePDCbP)] * **Threads is testing **a new icon for the Direct Messages tab. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU8rQxEDHL1)] * **Threads has been spotted **giving the activity tab a visual tweak. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU-g_vvjGM9)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- Altered Beast? _“Between a new fintech app and his Amazon TV show, Jimmy Donaldson now treats his YouTube channel like a funnel for other ventures.”_ -------------------- In 2026, Mr. Beast doesn't want you to watch his YouTube videos anymore: (https://www.polygon.com/mrbeast-youtube-amazon-show-views-celebrity-video-jimmy-donaldson-2026/) -------------------- **__________** **More great weekend reads:** * **Social media has long been flooded** with populist rage and discontent. [What happens when the posts become policy?](https://www.nytimes.com/interactive/2026/02/13/style/slopulism-trump-conservative-social-media.html) * **More and more countries are banning kids** from social media But [the case for bans is weak and the benefits are uncertain](https://www.economist.com/briefing/2026/02/12/more-and-more-countries-are-banning-kids-from-social-media) * **Pinterest is drowning **in [a sea of AI slop and auto-moderation](https://www.404media.co/pinterest-is-drowning-in-a-sea-of-ai-slop-and-auto-moderation/) * **The ‘most massive attack on free speech’** is happening right now, and [the Twitter Files crew is mighty quiet](https://www.techdirt.com/2026/02/18/the-most-massive-attack-on-free-speech-is-happening-right-now-and-the-twitter-files-crew-is-mighty-quiet/) * **The ‘zombie internet’ has arrived**—and it has devastating consequences for [advertising, social media, and the human web](https://www.fastcompany.com/91489308/zombie-internet-devastating-consequences-advertising-social-media-human-web-dead-internet-moltbook-ai-tbpn) * **How Trump saved TikTok:** [Backstory of a 2-year campaign](https://www.axios.com/2026/02/17/trump-tiktok-ban-charlie-kirk) * **Reddit's human content **[wins amid the AI flood](https://www.bbc.co.uk/news/articles/c5y4zl0w062o) -------------------- ## 😳 AND FINALLY… -------------------- **YouTube** is over 20 years old. That’s a long time on the internet. Now its first ever video upload, from April 2005, is a museum piece. And you can visit it if you can get to London. _“Me at the zoo” is now on display at the V&A’s Design 1900-Now Gallery, which examines innovative artifacts from the past 120 years. _ _“To put its newly-acquired video in the proper context, the V&A took a trip into the Wayback Machine to dig up the front-end code for YouTube’s original user interface. Curators even accented the exhibit with contemporaneous banner ads from 2006.”_ YouTube's first video belongs in a museum. Now it's in one.: (https://www.tubefilter.com/2026/02/18/youtube-first-video-me-at-the-zoo-victoria-albert-museum/) -------------------- ## 📅 BACK NEXT WEEK… -------------------- Your social media news debriefing is done. ✅ But before you go… **Can **_**you**_** help take Geekout Newsletter to the next level…?** I launched Geekout in 2019 as a side project, with no experience of creating a newsletter. Now, 6 years later, it’s read by 30,000+ social media and marketing professionals. And trusted by teams managing social for some of the world’s biggest brands, including _Netflix, Disney, TikTok, and Apple._ But can you help me take it to the next-level? If you want to feature in Geekout, or have smart ideas to help it grow… I’d love to speak to you. I’m looking for people who can… * **Write opinionated hot takes** on the big stories social media managers are talking about * **Optimise Geekout Newsletter for growth** e.g. sign up flows, automations, website optimisations, design tweaks etc * **Build engaging, high converting social ads** to help even more people discover Geekout …And more! Interested? Get in touch! Just hit reply or [drop me an email](mailto:matt@mattnavarra.com). Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/zuckerberg-court-meta-smartwatch-x-eu-probe

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/181ef527-6533-401e-9a57-d00c3dbfd57f/Geekout_200226.jpg?t=1771592145) Caption: -------------------- **Advertise in Geekout** Get up to 30% OFF Geekout ads in 2026 **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- _**For the **___**BEST**___** Geekout experience**_ 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/zuckerberg-court-meta-smartwatch-x-eu-probe) -------------------- #### **Hello, geeks!** It’s been another week of courtroom drama. Zuckerberg took the stand in the US addiction trial, swapping out the trendy t-shirt and gold chain combo for a power suit… …And braced himself for difficult questions. He spent hours arguing Meta prioritises usefulness over addiction, and hinting that maybe Apple should be the one policing teen safety. If you were hoping for a live-streamed Zuck courtroom showdown… bad luck. No cameras. No smart-glasses POV. Just his testimony. In this week’s Geekout, I unpack what we learned — including former Meta insiders contradicting the “we’re the good guys” narrative. And why Meta’s greatest strength (growth at all costs) might also be its biggest liability. _________ **‘Escapism’… with my teen daughter 💃🏻** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/df2bb9cb-75f2-40a6-b949-979ae1e246b0/raye_in_manchester_2.JPG?t=1771588027) Caption: RAYE at Co-Op Live in Manchester While Zuckerberg was defending Meta in court, I was defending my credit card in Manchester. My daughter convinced me to take her to see **RAYE** at Co-Op Live arena. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5cc23475-5a8f-4dfb-905e-a9af3233f919/raye_in_manchester.JPG?t=1771586804) Follow image link: (https://www.instagram.com/stories/highlights/18102516982686713/) Caption: I thought I was attending a gig. Turns out, I was there as her… * 🤳🏻 Personal photographer / content creator * 🧥 Human coat rack * 🍹 Snack and drink butler * 💵 Mobile wallet She screamed every lyric. I nodded enthusiastically at the three songs I recognised. 👀 [Watch my IG highlight](https://www.instagram.com/stories/highlights/18102516982686713/) of the night __________ **P.S. 2 cool things…** * 🔥 What’s __really__ working on social in 2026? — [NEW data from 1000s of top global brands](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) - * 💡 Solve the _“what do we post next?”_ problem in 10 minutes [with this ONE tool](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) I use every week… - …And you can get 10 personalised [content ideas for FREE](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) [ad] __________ **P.P.S.** **Can you help take Geekout Newsletter to the next level? ** Check out the bottom of this week’s Geekout for details 👇 -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1b26aa6e-6e23-4656-8431-dd1cbc12e6c5/brand24_influ_2000x1000.png?t=1771339400) Follow image link: (https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) Caption: -------------------- **Most social media teams** don’t have a content problem. They have a **_“what do we post next?”_**** problem.** But there is a solution… **Your audience is already giving you ideas**. Every day. Across your socials, in forums, blogs, and comments. And that’s where [**Brand24**](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) comes in. **In under 10 minutes,** Brand24 helped me… * 🔎** See what questions** people keep asking in my niche * 🧠** Spot the topics **that are getting real traction * 💬 **Find quotes, pain points & “hot takes”** I can turn into posts * 📈 **Validate what’s resonating** before wasting a week creating content! **It’s like having a live focus group,** but without needing me to beg anyone to fill out a survey! **And Brand24 is used by 4,000+ top social teams**, including _Uber, Samsung, H&M_. **Start here **👉 [**Get 10 personalised content ideas**](https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) — and unlock Brand24 FREE for 14 days. 🚀** Launch Ideas Generator ** (https://brand24.com/?utm_source=matt_navara&utm_medium=influencer&utm_campaign=newsletter&utm_id=newsletter&utm_content=newsletter_ad_1) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/194611d6-9cb6-44c5-80c7-d0a2d68195b5/image.png?t=1769705873) Caption: _**…**__**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be 'useful': (https://www.engadget.com/social-media/mark-zuckerberg-testifies-in-social-media-addiction-trial-that-meta-just-wants-instagram-to-be-useful-234332316.html?src=rss) -------------------- 2. **Meta is planning to launch** a smartwatch later this year [[APPLE WATCH-ING](https://www.theverge.com/tech/881065/meta-smartwatch-plans-2026)] 3. **TikTok’s new Local Feed sparks privacy concerns** and opt-out confusion [[TRACKING](https://dailydot.com/tiktok-local-feed-privacy-opt-out-confusion)] 4. **EU privacy watchdog launches ‘large-scale’ probe into Elon Musk’s X** over sexualised AI images [[POLICING](https://mashable.com/article/elon-musk-x-grok-eu-investigation-ireland-ai-generated-nonsconsensual-images)] 5. **Tech firms must remove ‘revenge porn’ in 48 hours** or risk being blocked in the UK [[THREATENING](https://www.bbc.co.uk/news/articles/cz6ed1549yvo)] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/97f68515-d48f-43a2-a69f-a2326cc39a4a/EMP1009-Social_Media_Benchmarks_Webinar_Matt_Navarra_Newsletter_Ad___2.png?t=1771333735) Follow image link: (https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) Caption: -------------------- **Social in 2026 is messy**. In the _“why is this chart doing that?_” way. One platform’s **booming**. Another’s holding **steady**. A third’s quietly **eating attention.** _Meanwhile_… **Growth, engagement, and paid aren’t moving together anymore** — so last year’s benchmarks won’t help you plan what’s next. So let’s swap vibes for **real benchmarks**... Join us for [**Emplifi’s 2026 Social Media Benchmarks LIVE event**](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) — featuring EXCLUSIVE social data from 1000s of global brands. **In under 45 mins**, **you’ll get…** * 👌** What “good” looks like right now **—** **across every major platform * 📊** The signals to track in 2026** — and what to stop reporting * **🛍️ Where brands are gaining momentum **— and where they’re leaking it * **🌍 Real-world context** from Matt Navarra (hi 👋) — to help make sense of it all 📆** Feb 24, 2026 — 4pm GMT (11am ET)** **🎟️ **[**Request your FREE invite**](https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar)** **—** **_1,527 social pros have already signed up!_ 🎟️ Save Your Seat (https://emplifi.io/webinar/social-media-benchmarks-2026/?utm_source=marketo&utm_medium=matt-navarra-newsletter&utm_campaign=annual-benchmarks-2026&utm_term=global&utm_content=benchmarks-webinar) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a4e36c0-4b73-4037-ac38-6d104ec96c8b/image.png?t=1769705836) Caption: ### …Zuck’s day in court -------------------- Zuckerberg grilled in landmark social media trial over teen mental health: (https://www.theguardian.com/technology/2026/feb/18/mark-zuckerberg-meta-trial-testimony) -------------------- His testimony might not have been explosive, but the very fact he took the stand at all shows how times have changed for social media companies. The age of accountability is finally here, with actual trials rather than often lame-duck hearings on Capitol Hill the order of the day. Zucks’ overall line of argument was that Meta just wants Instagram to be [useful](https://www.engadget.com/social-media/mark-zuckerberg-testifies-in-social-media-addiction-trial-that-meta-just-wants-instagram-to-be-useful-234332316.html?src=rss), rather than addictive. Following the Meta point of view that it’s app stores, not apps, that should control the safety of minors, Zuck slipped in that he had previously reached out to Apple’s Tim Cook to discuss ‘[wellbeing of teens and kids](https://9to5mac.com/2026/02/19/zuckerberg-says-he-went-to-tim-cook-to-discuss-wellbeing-of-teens-and-kids/)’. The whole thing might have been more of an online spectacle if live-streamed video had been allowed, but the presiding judge made clear it was very much [NOT](https://gizmodo.com/mark-zuckerberg-takes-the-stand-no-meta-ray-bans-allowed-2000723697). That’s even via Meta’s own smart glasses, which some of Zuck’s team in court were wearing. But for all the gloss Zuck tried to put on Meta’s approach, there’s nothing like a jaded former employee to put a dampener on the spin. Former Meta VP Brian Boland told jurors at landmark US trial that the company [incentivised drawing teens in](https://www.theverge.com/policy/881706/meta-executive-brian-boland-testimony-social-media-addiction-trial) despite the risks. He also noted that Zuck never called for a “lockdown” for safety, only for growth, and that company priorities were “winning growth and engagement.” This might be true, but the impact of Boland’s testimony was somewhat softened when it turned out he wasn’t directly involved with youth safety at Meta. Still, regardless of how this trial plays out, there’s no doubting that a relentless push for growth at all costs is Meta’s greatest strength… and it’s biggest weak point. Other interesting tidbits we learned from the California trial this week: * Meta found a chatbot failed to protect minors from sexual exploitation nearly 70% of the time, so [they didn’t launch it](https://www.axios.com/2026/02/16/meta-ai-chatbots-kids) * Meta’s own research found parental supervision [doesn’t really help](https://techcrunch.com/2026/02/17/metas-own-research-found-parental-supervision-doesnt-really-help-curb-teens-compulsive-social-media-use/) curb teens’ compulsive social media use -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e58c3d88-7b1d-42ef-89b7-40b3992f7148/image.png?t=1769705262) Caption: _**…**__**Platform news you need to know this week…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/27bf4526-0e64-4381-b8fa-99d60c167f22/Screenshot_2026-02-20_at_12.02.46.png?t=1771588980) Follow image link: (https://www.threads.com/@theahmedghanem/post/DU5xydmDOeo) Caption: Facebook’s new ‘Thoughts’ sticker for Stories | Credit: @ahmedghanem * **Facebook** is testing a new [‘Thoughts’](https://www.threads.com/@theahmedghanem/post/DU5xydmDOeo) sticker for Stories, which hides all text in a story until followers tap to reveal it * **Meta**’s own research found parental supervision [doesn’t really help](https://techcrunch.com/2026/02/17/metas-own-research-found-parental-supervision-doesnt-really-help-curb-teens-compulsive-social-media-use/) curb teens’ compulsive social media use * **Meta**’s signed a [deal with Nvidia](https://www.theverge.com/ai-artificial-intelligence/880513/nvidia-meta-ai-grace-vera-chips) to buy up millions of AI chips * **⁠Meta**’s ‘Phoenix’ XR smart glasses might need you to carry a [puck device](https://gizmodo.com/heres-what-the-puck-on-metas-xr-glasses-will-probably-look-like-2000719635) to help handle all its computing needs * **Meta** is spending [$65 million](https://www.nytimes.com/2026/02/18/technology/meta-65-million-election-ai.html) to boost US political candidates who support AI growth …meanwhile, **Meta** says it has spent [$30 billion](https://about.fb.com/news/2026/02/meta-prepares-for-2026-us-midterms/) to protect US Midterm election integrity * **Meta** is updating its Graph API to align with its [shift toward views](https://www.socialmediatoday.com/news/meta-updates-marketing-api-to-align-with-latest-ad-shifts/812648/) as the primary metric * **Messenger** introduced a [Notifications tab](https://www.threads.com/@theahmedghanem/post/DUvuMkfDJFM?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) that shows updates like birthdays, login activity, notes, and friend suggestions **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb85c37e-4289-42bf-b2f7-3093f8ac0f50/image.png?t=1771589125) Follow image link: (https://www.threads.com/@theahmedghanem/post/DU-OGVlDGUG?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) Caption: Instagram screenshot protection | Credit: @ahmedghanem * **Instagram** has been spotted rolling out [screenshot protection](https://www.threads.com/@theahmedghanem/post/DU-OGVlDGUG?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) for one-time view media after a previous test of the feature * **Instagram **will soon allow you to [Add interests](https://www.threads.com/@oncescuradu/post/DU8J6qujBLv) to your profile * **Instagram **is rolling out a [new look](https://www.threads.com/@oncescuradu/post/DU-lmuijLN-) for the post description and comment section * **Instagram** now allows users to [reply to users](https://www.threads.com/@theahmedghanem/post/DU-NR2mDJ5m?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) outside the inbox * **Instagram** is adding [icons to business ads](https://www.threads.com/@theahmedghanem/post/DU-PuXEDC7J?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) to help users distinguish them from ads run by personal accounts * **Instagram**’s chief of celebrity partnerships has been [poached](https://www.vanityfair.com/news/story/openai-hires-charles-porch-instagram) by OpenAI * **Threads** added a [basketball mini-game](https://www.socialmediatoday.com/news/threads-adds-basketball-mini-game-for-nba-all-star-weekend/812286/) tying into the NBA All-Star Weekend * **Threads** is working on the ability to [pin chats](https://www.threads.com/@alex193a/post/DUtoEajDaiu?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) in DMs * **Threads** is working on the ability to choose whether to r[eceive replies to Ghost Posts](https://www.threads.com/@alex193a/post/DU9AL2FDceW?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) under the post itself instead of in your DMs * **Threads **now shows [a preview](https://www.threads.com/@oncescuradu/post/DU3cqGPDMUm?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) before you share a post as an Instagram Story * **Threads** added a [‘Get Support’ option](https://www.threads.com/@theahmedghanem/post/DU-QC0RjDFL?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw) for receiving support from experts or friends if a user is upset by content they reported **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/64f436e6-daf0-47d9-819a-e09f6ce30d5b/image.png?t=1771589270) Follow image link: (https://9to5mac.com/2026/02/19/whatsapp-launches-one-of-its-most-requested-features-for-groups/) Caption: WhatsApp rolls out Group Message History | Credit: Meta * **WhatsApp** has finally rolled a [Group Message History](https://9to5mac.com/2026/02/19/whatsapp-launches-one-of-its-most-requested-features-for-groups/) feature, one of the its most requested features by group admins * **WhatsApp **is testing a new [‘Spoilers’ feature](https://www.threads.com/@theahmedghanem/post/DU5v91CDKSL?xmt=AQF07naTq5yubFzjylDbaBsdS3QCQW53IN0kUtQgvyA8ag), similar to Threads * **WhatsApp** is working on the ability to secure your account [with a password](https://www.threads.com/@wabetainfo/post/DU4bgmQiHi7?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) * **WhatsApp **Business now lets you [request business verification](https://www.threads.com/@jonahmanzano/post/DU4U7W3kiD0?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) (different to Meta Verified) * **WhatsApp** is testing the ability to [filter the media gallery](https://www.threads.com/@wabetainfo/post/DU13QYfiLRw?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) in your chats * **WhatsApp** is testing a [Liquid Glass interface](https://wabetainfo.com/whatsapp-is-rolling-out-liquid-glass-for-the-business-app-on-ios/) for its Business app on iOS * **WhatsApp** is testing encrypted [voice and video calls](https://wabetainfo.com/whatsapp-launches-encrypted-voice-and-video-calls-on-web/) on the web * **WhatsApp** is working on a feature to bring [status updates](https://www.threads.com/@wabetainfo/post/DUuIVRBiJLg?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) to the top app bar * **WhatsApp** is more widely testing a new [Music sticker](https://www.threads.com/@oncescuradu/post/DUwtleajJp-?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) for broadcast channels * **WhatsApp** is testing the ability to [bulk-save contacts](https://www.threads.com/@theahmedghanem/post/DU-gHDLDPZc) to your phone from a group **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8a87cbe3-94b5-42fb-9650-f5af2b795a0d/image.png?t=1771589453) Follow image link: (https://techcrunch.com/2026/02/18/x-continues-to-bet-on-vertical-video-with-its-latest-update/) Caption: X’s new immersie, vertical video player rolls out | Credit: X * **X** launched a new immersive video player [focused on vertical videos](https://techcrunch.com/2026/02/18/x-continues-to-bet-on-vertical-video-with-its-latest-update/) * **X** is rolling out new [bot detection tools](https://www.socialmediatoday.com/news/x-formerly-twitter-announces-ai-bot-crackdown/812289/) as AI spam surges * **X** seems to be working on a feature called [Audio Articles](https://x.com/aaronp613/status/2022023650397110525?s=20) * **X** is now placing a “[Try Grok for free](https://www.threads.com/@oncescuradu/post/DU3b3xijD2q?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ)” button below each post that mentions Grok * **xAI**’s commitment to AI safety has been [doubted](https://www.theverge.com/ai-artificial-intelligence/878761/mass-exodus-at-xai-grok-elon-musk-restructuring) by recently departed staff * **Saudi Arabia’s **sovereign AI company Humain has [invested $3 billion](https://www.bloomberg.com/news/articles/2026-02-18/saudi-arabia-s-humain-invests-3-billion-into-elon-musk-s-xai?srnd=phx-technology&sref=YURDD6is) Into **xAI** * **X** was hit by another [outage ](https://www.nytimes.com/2026/02/16/technology/twitter-x-outage.html)amid disruption caused by Cloudflare **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44a5bc59-50ad-4875-a520-ad75e2757f7b/image.png?t=1771589605) Follow image link: (https://9to5mac.com/2026/02/16/apple-music-and-tiktok-team-up-on-new-listening-party-feature-more/) Caption: TikTok launches new Apple Music powered features | Credit: 9to5mac.com * **TikTok** is testing Apple Music-powered [full-song streaming](https://9to5mac.com/2026/02/16/apple-music-and-tiktok-team-up-on-new-listening-party-feature-more/) directly in the app, and a new ‘Listening Party’ feature * **TikTok** retained [95% of US users](https://www.cnbc.com/2026/02/16/tiktok-us-joint-venture-user-data-no-mass-exodus-oracle-mgx-silver-lake-larry-ellison-trump.html) despite fears over ownership and censorship changes, according to Sensor Tower * **TikTok** has been spotted offering a ‘[manage personalised feeds](https://www.threads.com/@theahmedghanem/post/DU-OpjpjIE1?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw)’ option * **TikTok US** has [reversed its plan](https://www.adweek.com/media/tiktok-centralized-shipping-reversal/) to end independent shipping for sellers after strong merchant pushback * **TikTok **[signed up](https://www.socialmediatoday.com/news/tiktok-joins-european-advertising-standards-alliance/812399/) to the European Advertising Standards Alliance (EASA) as a digital member * **TikTok** Shop’s latest updates add new [power tools for sellers and creators](https://seller-uk.tiktok.com/university/essay?btm_pre_unit_params=%7B%22outreach_task_id%22:%225531444093207%22,%22outreach_channel_type%22:3,%22outreach_message_category_type%22:3020000,%22outreach_message_mapping_id%22:%224a3a1761-4d9f-4911-acf2-793c13c7aaac%22%7D&course_type=1&from=search&identity=1&knowledge_id=3192591462074134&role=1), like auto sample approvals and influencer recommendations * **TikTok**’s In The Mix podcast series has released a [new episode](https://newsroom.tiktok.com/tiktok-announces-multi-platinum-hitmaker-megan-moroney-as-the-star-of-tiktok-in-the-mix-episode-2-sponsored-by-t-mobile?lang=en) starring “Emo Cowgirl” Megan Moroney **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5ba457bd-3282-4e1a-9b76-9829f08e3f59/image.png?t=1771589722) Follow image link: (https://www.socialmediatoday.com/news/youtube-expands-live-stream-donations-updates-shorts-editing-tools/812478/) Caption: YouTube expands its Jewel livestream donation feature | Credit: YouTube * **⁠YouTube** is [expanding](https://www.socialmediatoday.com/news/youtube-expands-live-stream-donations-updates-shorts-editing-tools/812478/) its Jewels livestream donation option to Canada and improving its editing tools for Shorts * **YouTube**’s latest anti–ad blocker action [blocks comments and descriptions](https://www.androidauthority.com/youtube-ad-blocker-comments-turned-off-3641167/) entirely * **YouTube **is rolling out AI that analyses creators, content, and audiences to [matches brands](https://blog.google/products/ads-commerce/digital-advertising-commerce-2026/) with creators most likely to drive sales * **YouTube** is bringing its conversational AI assistant to [smart TVs](https://www.androidpolice.com/youtube-on-the-big-screen-quietly-tests-a-smarter-way-to-watch/) * **In the UK**, the TV has replaced laptops, tablets and smartphones as the [most common way](https://www.theguardian.com/technology/2026/feb/19/youtube-uk-tv-set-most-popular) for viewers to watch **YouTube** at home **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6b505f9b-b4cf-4845-b6bb-f658d6179811/image.png?t=1771590303) Follow image link: (https://www.socialmediatoday.com/news/snapchat-introduces-subscription-model-for-its-most-popular-creators/812396/) Caption: Snapchat launches paid creator subscriptions | Credit: Snap * **Snapchat **is launching [paid creator subscriptions](https://www.socialmediatoday.com/news/snapchat-introduces-subscription-model-for-its-most-popular-creators/812396/) in the US, giving fans exclusive content, priority replies, and ad-free Stories. …**But** creators only keep 60% of the revenue vs. 70% on YouTube and 100% on Instagram. * **Snapchat+** now has [25 million](https://techcrunch.com/2026/02/18/snapchat-tops-25m-subscribers-driving-companys-direct-revenue-arr-to-1b/) subscribers * **Snapchat** [rebranded Lens Studio](https://www.threads.com/@theahmedghanem/post/DU-MpZhDKmb?xmt=AQF0cWTaSyLLHn93wBdE6aP8FQ7kcSQkr8wWTjCkjnvlRw)as Easy Lens, with a new logo * **The Louvre and Snap**’s AR Studio Paris [released an AR experience](https://newsroom.snap.com/the-incredible-unknowns) that restores ancient artworks to how they originally looked. * **LinkedIn **is [cracking down](https://www.socialmediatoday.com/news/linkedin-outlines-more-measures-to-combat-engagement-pods/812290/) on engagement pods pumping out automated, low-quality comments to boost each others posts * **LinkedIn** released a series of [comedy ads](https://www.adweek.com/creativity/linkedin-trades-corporate-polish-for-laughs-in-new-brand-platform/) to promote Premium subscriptions * **Discord **[reversed its promise](https://www.eurogamer.net/discord-advises-uk-users-that-they-may-be-part-of-an-experiment-where-instead-of-their-age-verification-data-never-leaving-their-phone-it-will-now-actually-leave-their-phone) that age verification selfies never leave the device * **Bluesky** has integrated tech from a startup called Germ Network to support end-to-end [encrypted DMs](https://techcrunch.com/2026/02/18/a-startup-called-germ-becomes-the-first-private-messenger-that-launches-directly-from-blueskys-app/) * **Pinterest** has called [internal ‘Code Reds’](https://www.theinformation.com/articles/code-reds-ai-debates-pinterests-two-front-battle?rc=kmaysd) to revive growth amid a thread to its business from AI * **Pinterest**’s first gaming partnership helps [World of Warcraft](https://www.techradar.com/gaming/pc-gaming/cozy-gamers-rejoice-pinterest-is-coming-to-world-of-warcraft-with-interior-design-mood-boards-and-the-ability-to-share-in-game-snaps) players design personalised homes using curated moodboards * **Mastodon** wants to [attract creators](https://techcrunch.com/2026/02/18/mastodon-a-decentralized-alternative-to-x-plans-to-target-creators-with-new-features/) with easier onboarding, better profiles, and more * **Apple**’s Podcasts app will soon let you [‘seamlessly’ switch](https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming) between audio and video shows **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- **Reddit **is getting smarter about product discovery. It’s testing a new AI search tool that matches community recommendations with shopping and advertising partners. Reddit is testing a new AI search feature for shopping: (https://techcrunch.com/2026/02/19/reddit-is-testing-a-new-ai-search-feature-for-shopping/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Meta **confirmed reporting late last week that it is considering [facial recognition](https://www.platformer.news/meta-facial-recognition-return/) in its smart glasses * **Meta **activated its recently-acquired [Manus AI](https://www.socialmediatoday.com/news/meta-launches-manus-ai-integration-in-ads-manager/812288/) inside Ads Manager to automate tasks for advertisers * **Meta **is adding [shortcuts](https://www.threads.com/@oncescuradu/post/DU-nKpKjBQr) for Manus AI on Facebook and Instagram * **Meta** is testing a new [Override mode](https://www.threads.com/@oncescuradu/post/DU2zXkfDDkP?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) for its AI models in the Meta AI iOS app * **TikTok** Shop is expanding access to its [Seller Assistant AI chatbot](https://www.socialmediatoday.com/news/tiktok-shop-rolls-out-new-tools-including-expanded-chatbot-access/812401/) * **xAI **added a new “[Share conversation](https://www.threads.com/@oncescuradu/post/DUv5PX4jPP-?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ)” feature on Grok’s iOS app, letting you to share part of a conversation as a clip * **xAI’**s [Grok 4.20 Beta](https://www.threads.com/@jonahmanzano/post/DU9Ge_NkyRG?xmt=AQF0xuu_01ooVUjV4oFKHveNx4YeKWA0xR9uB5IsjN4lmQ) is now live inside the Grok app * **xAI’**s Grok is being [added to Tesla cars](https://www.cnbc.com/2026/02/17/tesla-adding-grok-ai-uk-europe.html) in the UK and EU * **ByteDance** released Doubao 2.0, a [major upgrade](https://www.reuters.com/world/asia-pacific/chinas-bytedance-releases-doubao-20-ai-chatbot-2026-02-14/) to the AI model aimed at the coming “agent era” -------------------- ## 🚫 GOTTA BAN ‘EM ALL! _**Who wants to ban teens from social media this week?**_ -------------------- These are the countries moving to ban social media for teens: (https://techcrunch.com/2026/02/17/social-media-ban-children-countries-list/) * 🇺🇸 **California** **Governor Newsom has backed plans** for social media restrictions for teens under-16 [[Politico](https://www.politico.com/news/2026/02/19/gavin-newsom-backs-social-media-age-restrictions-00789951)] * 🇮🇪** Ireland plans to introduce** a social media ban for under-16s as part of a major online safety push. [[Irish Examiner](https://www.irishexaminer.com/news/arid-41795567.html)] * 🇪🇸** Spain has ordered** a probe into X, TikTok and Meta over alleged AI-generated child abuse images. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-17/spain-s-premier-seeks-probe-over-child-images-on-social-media)] * 🇮🇳** India is discussing** age-based social media curbs, the country’s IT minister says. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-17/india-is-discussing-age-based-social-media-curbs-minister-says)] * 🇩🇪** Germany is pushing forward** on strict social-media limits for under-16s. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-16/germany-moves-closer-to-a-social-media-ban-for-those-under-16)] * 🇬🇧** The UK, Denmark, France, Greece, Malaysia, **and** Slovenia** are also working on their own teen social media ban plans [[TechCrunch](https://techcrunch.com/2026/02/17/social-media-ban-children-countries-list/)] **However**… * ⚠️ **The evidence linking social media** to teen mental health problems? Still messy, mixed, and far from settled [[The Economist](https://archive.is/y3pQO)] -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5bcb67e8-6da7-4408-ad45-7de617294baf/Geekout_lol_1.jpg?t=1771588123) Follow image link: (https://www.threads.com/@champagnecruz/post/DU3MjfyEq_R) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e56ef7a-d575-4907-91c9-1dc43787604c/Rangel200226.jpg?t=1771588128) Follow image link: (https://www.linkedin.com/posts/jrangel_a-guy-who-doesnt-work-in-social-about-to-activity-7429555263625494529-7IzA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- ## 🌡️ VIRAL -------------------- **ByteDance** has really upset Hollywood with its latest AI model. Studios like **Paramount, Warner Bros, and Netflix** have [united](https://variety.com/2026/film/news/paramount-disney-bytedance-cease-and-desist-seedance-ai-infringement-ip-1236663663/) against what **Disney** described as a _“smash-and-grab”_ AI video engine, able to infringe IP convincingly. It was this viral video that really crystallised the problem: what would **Tom Cruise and Brad Pitt** fighting in an action movie look like? ByteDance makes it easy to find out… -------------------- Tweet: (https://twitter.com/RuairiRobinson/status/2021394940757209134) -------------------- ## 🪧 BRANDS -------------------- **YouTube** has revealed the [top ad campaigns](https://www.socialmediatoday.com/news/youtube-reveals-the-top-ad-campaigns-for-super-bowl-60/812400/) for this year’s **Super Bowl.** **e.l.f. Cosmetics** came out on top for engagement with this **Melissa McCarthy** comedy skit…. Youtube: e.l.f. Presenta: MELISA | e.l.f. Cosmetics Game Day Commercial 2026 (https://www.youtube.com/watch?v=ClX4DldtGq0) **__________** **More brand talk:** * **Chatbots** are [the new influencers](https://www.nytimes.com/2026/02/17/technology/chatbots-influencers-brands-marketing.html) brands must woo * **Why brands are shifting **toward ‘[less precise, more accurate](https://digiday.com/media-buying/why-brands-are-shifting-toward-less-precise-more-accurate-gauges-for-paid-social/)’ gauges for paid social * **Valentine’s Day 2026** — how brands [got in on the record spend](https://adage.com/brand-marketing/aa-valentines-day-2026-pizza-hut-white-castle-natural-light-beer/) -------------------- ## 👀 MY FAV READS -------------------- You can be an influencer anywhere these days. Even in an orange jumpsuit. _“For bold-faced convicts from Elizabeth Holmes to Harvey Weinstein, social media and sympathetic podcasts offer hope of relevance (and redemption).”_ The Rise of the Celebrity “Prison-fluencer”: (https://www.hollywoodreporter.com/business/digital/rise-celebrity-prison-fluencer-1236501589/) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– Mark Zuckerberg **[admits in court](https://www.nytimes.com/2026/02/18/technology/mark-zuckerberg-tech-addiction-trial.html) that he has a reputation for coming across really badly under scrutiny **__________** **Also overheard this week: 👂** * _"There’s not a moral algorithm, that’s not a thing... [It] doesn’t eat, doesn’t sleep, doesn’t care."_ **- Former Meta VP Brian Boland** [testifying against his ex-employer](https://www.theverge.com/policy/881706/meta-executive-brian-boland-testimony-social-media-addiction-trial) at the California social media trial __________ * _ “It’s hard to imagine a worse time to launch a massive new facial recognition database in the United States, particularly given the likelihood that Meta will be compelled to turn the data over to law enforcement and immigration officials.”_ - – **Journalist Casey Newton** on news that Meta [could add facial recognition](https://www.platformer.news/meta-facial-recognition-return/) to its smart glasses __________ * _“There are organisations… who are worried that a ban wouldn’t solve the problem because it would just force some of this stuff deeper [into the dark web], that the children would try and get around it, that it would create a cliff edge at 16. So I think it is the right and responsible thing to do to have a consultation.”_ – **UK technology secretary Liz Kendall** says a UK teen social ban [isn’t inevitable](https://www.theguardian.com/politics/live/2026/feb/16/social-media-online-safety-act-keir-starmer-uk-politics-live-news-updates?CMP=share_btn_url&page=with%3Ablock-6992cdff8f0893c883d52809#block-6992cdff8f0893c883d52809) __________ * _“T__he world should watch carefully and resist the urge to rush to premature and performative measures. Australia has taken an experimental step, but we won’t know whether it’s the right step for some time. Young people’s health and safety are too important to act on intuition or fear alone.”_ – **Snap CEO Evan Spiegel **[warns governments](https://www.ft.com/content/45ed555e-4f14-4b86-8de7-69b8d6a388ec) not to rush into following Australia’s social media ban __________ * _“⁠Having no clue about how their algorithm is made, how it’s tested, trained and where it will guide you — the democratic consequences of this bias could be huge…_ _“Free speech is pure bullshit if nobody knows how you are guided to this so-called free speech, especially when it is guided from one hate speech to another.”_ – **French president Emmanuel Macron** [blasts social platform](https://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6ishttps://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6is)[s](https://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6ishttps://www.bloomberg.com/news/articles/2026-02-18/macron-blasts-social-media-s-free-speech-defense-as-bullshit?srnd=homepage-uk&sref=YURDD6is) that claim they’re pro ‘free speech’ -------------------- ## 😮 WTF?! -------------------- This is WILD!… The US wants to fight other governments’ sovereign right to block certain content online. A new US government portal launching soon _“will enable people in Europe and elsewhere to see content banned by their governments including alleged hate speech and terrorist propaganda,” _Reuters reports. 🤯 -------------------- US plans online portal to bypass content bans in Europe and elsewhere: (https://www.reuters.com/world/us-plans-online-portal-bypass-content-bans-europe-elsewhere-2026-02-18/) -------------------- **__________** **Also WTF this week: **👀 * **Oops. Russia's recent blocking **of Telegram is reportedly [disrupting its military operations](https://www.engadget.com/social-media/russias-recent-blocking-of-telegram-is-reportedly-disrupting-its-military-operations-in-ukraine-135250159.html?src=rss) in Ukraine * **TikTok creators say copycats** are [stealing scripts](https://www.fastcompany.com/91492709/tiktok-creators-say-copycats-are-stealing-scripts-word-for-word) word for word * **For some job seekers**, [Tinder is the new LinkedIn](https://www.fastcompany.com/91494608/for-some-job-seekers-tinder-is-the-new-linkedin) * **‘Pew Pew’: **The Chinese companies [marketing anti-drone weapons on TikTok](https://www.wired.com/story/pew-pew-the-chinese-sellers-marketing-military-drones-on-tiktok/) * **Grok exposed** an adult content performer’s legal name and birthdate—[without even being asked](https://www.404media.co/grok-doxing-real-names-birthdates-siri-dahl/) -------------------- ## 📲 NEW APP -------------------- **Synchrony**, launched yesterday, is billed as a social app created especially for neurodivergent adults. It promises to help you _“meet people who are in sync with your interests and expand your community.”_ Fast Company has [more details here](https://www.fastcompany.com/91494001/synchrony-social-network-designed-for-neurodivergent-adults). Synchrony: Social App for Neurodivergent Adults to Connect: (https://joinsynchrony.com/) -------------------- ## 🪦 RIP _**Social media features heading to the grave:**_ -------------------- **Meta** really seems to be scaling down **Messenger** as a standalone entity. After the recent closure of its desktop apps, the web version will close on 15 April. After that, you’ll have to stick to the Messenger mobile apps… or that messy little chat box on the Facebook web app. Meta is shutting down Messenger's standalone website: (https://techcrunch.com/2026/02/19/meta-is-shutting-down-messengers-standalone-website/) **_________** **Also:** * **Meta** is[ ditching VR support](https://www.theverge.com/tech/881647/meta-vr-mobile-metaverse-horizon-worlds) for **Horizon Worlds** to focus on mobile platforms -------------------- ## 🧪 SOCIAL SCIENCE _**Research that makes sense of social media:**_ -------------------- I think we knew this anyway, but… New research supports the idea that the X algorithm pushes you to lean more conservative over time. No wonder Elon and Don look happy in this photo… X's Algorithm Pushes Users to Lean More Conservative, Researchers Find: (https://gizmodo.com/researchers-find-that-xs-algorithm-can-push-users-to-lean-more-conservative-2000723017) **_________** **Also:** * **YouTube fuels the strongest **[“pester power” among kids](https://www.tubefilter.com/2026/02/19/precisify-kids-ads-insights-youtube-purchase-power/) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/35982909-9fa5-488d-940e-7ce87e0c89b1/1280px-Lululemon_Athletica_logo.svg.png?t=1771588482) Caption: **Lululemon** is looking for a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-vancouver/) _[Vancouver, BC, Canada]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **The London Philharmonic Orchestra** needs a [Digital & Social Media Co-ordinator](https://www.samssocialmediaclub.com/job/digital-social-media-co-ordinator/) _[Hybrid, London, UK]_ * **Chester Zoo** is hiring a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-4/) _[Chester, UK]_ * **Cancer Research UK** is recruiting a [Digital & Social Media Manager](https://www.samssocialmediaclub.com/job/digital-social-media-manager/) _[London, UK]_ -------------------- ## 👌 PRO TIPS -------------------- ⁠Looking to make more use of **Reddit?** The platform has shared new insights into effective marketing approaches, and how brands are drivingsuccess. -------------------- Reddit Reveals the Latest Trends Driving Brand Engagement: (https://www.socialmediatoday.com/news/reddit-reveals-the-latest-trends-driving-brand-engagement/812398/) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **Reddit** shared insights into rising [World Cup discussion](https://www.socialmediatoday.com/news/reddit-shares-insight-into-rising-world-cup-discussion/812488/) on the platform -------------------- ## 📊 SOCIAL STATS -------------------- **– Snap’s annualised revenue run rate**, driven by the success of Snapchat+ -------------------- **__________** **Even more social stats: **📈 * **PERFECT LENGTH:** YouTube data shows 1–3 minute videos dominate with a [2.5% engagement rate](https://www.threads.com/@mattnavarra/post/DUtIxNHChNF?xmt=AQF0DR0ZdjT1r3oKKQ0C2zF2JVmCql9VnXfDj5WT8kb_5g), the 3–5 minute range collapses to 0.8%, while engagement rises again to 1.7% for 10+ minute videos * **SPOTTED?:** 94% of U.S. adults says believe they encounter content that was created or altered by AI, but [only 44% are confident](https://www.threads.com/@mattnavarra/post/DU3bCeDCk3Y?xmt=AQF0F9iHJWrTJNVwgFlQbLUXUZRI4XZ1SXf-ZjgYVThlxw) they can spot AI-generated content -------------------- ## 📈 CHARTED -------------------- **YouTube **vs the rest [on American TV screens](https://www.threads.com/@mattnavarra/post/DU-VStTCt_K?xmt=AQF0nIr28aDzvvtRDjLWu-mxbuMQjlmn5mP2E3UggAzmfQ) YouTube stayed the top streaming platform in January with a 12.5% share, far ahead of Netflix’s 8.8%. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a877165-d260-4f69-af01-c02739d01785/Nielsen.jpg?t=1771589191) Follow image link: (https://www.threads.com/@mattnavarra/post/DU-VStTCt_K?xmt=AQF0nIr28aDzvvtRDjLWu-mxbuMQjlmn5mP2E3UggAzmfQ) Caption: -------------------- **__________** **Even more social charts: **📈 * **BLOCK ‘EM:** Americans want the US Government to [rein in children's social media](https://www.threads.com/@mattnavarra/post/DUs8lRuCj90?xmt=AQF0DR0ZdjT1r3oKKQ0C2zF2JVmCql9VnXfDj5WT8kb_5g) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES Homeland Security Wants Social Media Sites to Expose Anti-ICE Accounts: (https://www.nytimes.com/2026/02/13/technology/dhs-anti-ice-social-media.html) **_________** **Also this week… **🚨 * **UK PM Keir Starmer announced **a series of measures to restrict the harms ministers believe online platforms are causing to children who use them. [[The Guardian](https://www.theguardian.com/media/2026/feb/16/social-media-restrictions-keir-starmer-announced)] * **Facebook’s new **content monetisation program is booming, and Indonesian creators are leading the charge. [[Rest of World](https://restofworld.org/2026/facebook-creator-monetization-indonesia/)] * **Creators increasingly view **Snapchat as the most stable monetisation platform. [[Digiday](https://digiday.com/media/creators-eye-snapchat-as-a-reliable-income-alternative-to-tiktok-and-youtube/)] * **A federal judge has blocked **OpenAI from using “Cameo” for its AI video-generation feature. [[LA Times](https://www.latimes.com/business/story/2026-02-18/openai-blocked-from-using-cameo-name-for-its-ai-video-features)] * **More than 40 parents** gathered outside Snap’s HQ, honouring 108 children they say died after harms linked to Snapchat. [[LA Times](https://www.latimes.com/business/story/2026-02-13/parents-who-blame-snapchat-for-their-childrens-deaths-protest-outside-companys-headquarters)] * **AppLovin plans to make** its own social platform after failed TikTok bid. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-19/applovin-plans-its-own-social-platform-after-failed-tiktok-bid?srnd=phx-technology&sref=YURDD6is)] * **A New Mexico undercover probe** exposed a banned sex offender operating 15 Meta accounts undetected. [[Washington Post $$$](https://www.washingtonpost.com/technology/2026/02/19/meta-facebook-child-solicitation/)] * **Meta is putting restrictions **on internal use of OpenClaw over security fears. [[Wired $$$](https://www.wired.com/story/openclaw-banned-by-tech-companies-as-security-concerns-mount/)] * **ByteDance is hiring** nearly 100 AI roles in the US as it expands its Seed division. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-19/bytedance-building-out-artificial-intelligence-team-in-us)] * **Creator management company** Night has raised $70m to expand beyond creator management into gaming, music, sports, and live events. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/creator-management-firm-night-raises-money-gaming-music-1236507666/)] **New features and updates:** * **Facebook is testing** a more compact UI for the 'Notifications tab. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU8r0ePDCbP)] * **Threads is testing **a new icon for the Direct Messages tab. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU8rQxEDHL1)] * **Threads has been spotted **giving the activity tab a visual tweak. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DU-g_vvjGM9)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- Altered Beast? _“Between a new fintech app and his Amazon TV show, Jimmy Donaldson now treats his YouTube channel like a funnel for other ventures.”_ -------------------- In 2026, Mr. Beast doesn't want you to watch his YouTube videos anymore: (https://www.polygon.com/mrbeast-youtube-amazon-show-views-celebrity-video-jimmy-donaldson-2026/) -------------------- **__________** **More great weekend reads:** * **Social media has long been flooded** with populist rage and discontent. [What happens when the posts become policy?](https://www.nytimes.com/interactive/2026/02/13/style/slopulism-trump-conservative-social-media.html) * **More and more countries are banning kids** from social media But [the case for bans is weak and the benefits are uncertain](https://www.economist.com/briefing/2026/02/12/more-and-more-countries-are-banning-kids-from-social-media) * **Pinterest is drowning **in [a sea of AI slop and auto-moderation](https://www.404media.co/pinterest-is-drowning-in-a-sea-of-ai-slop-and-auto-moderation/) * **The ‘most massive attack on free speech’** is happening right now, and [the Twitter Files crew is mighty quiet](https://www.techdirt.com/2026/02/18/the-most-massive-attack-on-free-speech-is-happening-right-now-and-the-twitter-files-crew-is-mighty-quiet/) * **The ‘zombie internet’ has arrived**—and it has devastating consequences for [advertising, social media, and the human web](https://www.fastcompany.com/91489308/zombie-internet-devastating-consequences-advertising-social-media-human-web-dead-internet-moltbook-ai-tbpn) * **How Trump saved TikTok:** [Backstory of a 2-year campaign](https://www.axios.com/2026/02/17/trump-tiktok-ban-charlie-kirk) * **Reddit's human content **[wins amid the AI flood](https://www.bbc.co.uk/news/articles/c5y4zl0w062o) -------------------- ## 😳 AND FINALLY… -------------------- **YouTube** is over 20 years old. That’s a long time on the internet. Now its first ever video upload, from April 2005, is a museum piece. And you can visit it if you can get to London. _“Me at the zoo” is now on display at the V&A’s Design 1900-Now Gallery, which examines innovative artifacts from the past 120 years. _ _“To put its newly-acquired video in the proper context, the V&A took a trip into the Wayback Machine to dig up the front-end code for YouTube’s original user interface. Curators even accented the exhibit with contemporaneous banner ads from 2006.”_ YouTube's first video belongs in a museum. Now it's in one.: (https://www.tubefilter.com/2026/02/18/youtube-first-video-me-at-the-zoo-victoria-albert-museum/) -------------------- ## 📅 BACK NEXT WEEK… -------------------- Your social media news debriefing is done. ✅ But before you go… **Can **_**you**_** help take Geekout Newsletter to the next level…?** I launched Geekout in 2019 as a side project, with no experience of creating a newsletter. Now, 6 years later, it’s read by 30,000+ social media and marketing professionals. And trusted by teams managing social for some of the world’s biggest brands, including _Netflix, Disney, TikTok, and Apple._ But can you help me take it to the next-level? If you want to feature in Geekout, or have smart ideas to help it grow… I’d love to speak to you. I’m looking for people who can… * **Write opinionated hot takes** on the big stories social media managers are talking about * **Optimise Geekout Newsletter for growth** e.g. sign up flows, automations, website optimisations, design tweaks etc * **Build engaging, high converting social ads** to help even more people discover Geekout …And more! Interested? Get in touch! Just hit reply or [drop me an email](mailto:matt@mattnavarra.com). Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/zuckerberg-court-meta-smartwatch-x-eu-probe

### ****🤓 ******It's Official... You're a Geek! ** Thank you for subscribing to Geekout! You will now receive my free weekly newsletter in your inbox EVERY FRIDAY. Everything new in the world of social media... All in one place. You can read ALL [previous editions of Geekout here](https://geekout.beehiiv.com/archive). ### **❤️ Love reading newsletters…? ** This is [the BEST app for newsletter reading](https://www.meco.app/get/bjsd). It’s 100% FREE! ### ****🚀 Become a Social Media VIP... Join ******Geekout PRO!** Have you checked out [Geekout PRO](https://twitter.com/MattNavarra/status/1643958632961155075)? My PREMIUM Geekout experience for social media VIPs | [Learn more about Geekout PRO](https://nas.io/geekout) ⭐️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7d6c7ea3-352e-4039-8c61-b9cd11019497/Matt_Navarra_-_V3_-_Banner-2.png) Follow image link: (https://nas.io/geekout) Caption: 700+ people have already joined and are LOVING it! ❤️ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/29320049-1abe-42d7-b4c3-f7ffc90f55ff/IMG_2652.jpg) Caption: It you want to part of a VIP community of social media professionals, [Join Geekout PRO](https://nas.io/geekout) ✨ ——————————————————————————— ### 🎁**** More FREE Stuff!**** * [JOIN the Geekout Group for social media pros](https://www.facebook.com/groups/socialgeekout) on Facebook (35,000+ members) * [CONNECT with me on LinkedIn](https://www.linkedin.com/in/mattnavarra) for exclusive Geekout updates (70,000+ followers) ——————————————————————————— ### **❗️ BEFORE YOU GO ** ✨** PRO TIP:** Replying to this email prevents Geekout going to your spam folder. Reply to this email to tell me: * _What’s your FAVOURITE social network?_ Thanks for joining the Geekout community of social media pros. You are now **ONE OF US! **👊 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ea2dacb8-fbb7-41a3-8668-9127c642a905/wolf-of-wall-street-jordan-belfort.gif) Caption: ### Matt

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a6f20bc-b88f-4334-b484-ff7109199dbf/Geekout_130226.jpg?t=1770987429) Caption: -------------------- _**For the **___**BEST**___** Geekout experience**_ 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/meta-trial-clinically-addictive-social-media) -------------------- #### **Hello, geeks!** It’s been a spicy week in court for Meta and YouTube. The big US social media addiction trial officially kicked off — with Instagram chief Adam Mosseri first to be grilled by the lawyers. His take? Social media isn’t “clinically addictive.” It’s just like binge‑watching Netflix. We’ll unpack that in a moment. Along with everything else worth knowing this week. Including Meta’s creepy idea to [simulate you when you’re dead!](https://www.businessinsider.com/meta-granted-patent-for-ai-llm-bot-dead-paused-accounts-2026-2) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/56190281-a971-49b2-b392-2233e83e5e5a/ai_generated_d141554a-c151-408e-b98b-14fc768c2df0.png?t=1770988156) Caption: #### **A day in the life of…** Earlier this week I recorded a podcast with the **Sked Social** team. They asked what a “typical” week looks like for me. I said, honestly, probably not that interesting to most people. They disagreed. So for those curious, or who assume I just scroll social feeds all day, here’s a snapshot of my past 7 days: * **Recorded an interview with NPR **about the EU ruling TikTok’s addictive app design being illegal * **Responded to BBC News request** for comment about EU / TikTok ruling * **Spoke with TV producers in London** who want to film an interview with me for a new documentary about David Beckham * **Reviewed a request to speak** at a marketing conference in the US in March * **Recorded a podcast episode **with Sked Social * **Responded to a media request** from a journalist in Germany wanting to discuss the UK Online Safety laws * **Spoke with Instagram’s comms team **about a possible collaboration in Q2 * **Prepared my notes for speaking **at a social media conference next week in Athens. * **Finalised LinkedIn post copy **for paid collabs with long-term clients * **Worked on Geekout Newsletter template upgrades** and finalised this week’s newsletter * **Finalised setup for an upcoming webinar** with my client Emplifi * **Prepared my notes for an internal corporate event** with a social video platform client * **Responded to request from a producer** wanting me to film for a new pilot TV show in the UK. That’s not everything, but gives you an idea of how busy my week gets as a team of 1. And that’s without my life admin! Organised chaos. Well, mostly chaos, given my ADHD! **__________** **1 cool thing…** 🙏 This NEW [Social Intelligence Service](https://www.measure.studio/geekout-special?utm_source=geekout.mattnavarra.com&utm_medium=newsletter&utm_campaign=elon-musk-fixes-pervy-grok-but-also-hasn-t-at-all&_bhlid=5c60087eab0c8734332948ebd0260bbd96287760) ends the “but WTF does that mean?!’ feeling, when looking at your TikTok, Instagram, YouTube insights. [ad] **__________** **P.S… Did someone forward this newsletter to you?** Geekout is read by 30,000+ social media pros every week. Including social teams at: _Netflix, Apple, Disney, Coca-Cola, TikTok._ **[Get it in your inbox every Friday](http://geekout.mattnavarra.com/subscribe)**… For free! -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ab70f202-6c3a-4b56-a39c-3c1963b60b3f/Geekout_Feb.png?t=1770910956) Follow image link: (https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February) Caption: -------------------- Have you heard about **Measure Studio’s** new [Social Media Intelligence service](https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February)? Seriously worth a look! 👀 Basically, they’re gathering your most important social data and having an actual person analyze it and provide practical ideas _and_ smart data-driven recommendations. While everybody else keeps directing you to their chatbot, Measure Studio’s providing real experts with direct experience to help maximize your social team. **Here’s what you get…** * 💡 Direct, data-driven content ideas * 📊 Head to head comparisons against your biggest competitors * ⏱️ Countless hours saved from manual content analysis This _isn’t_ just a deck generator or slop-filled spreadsheet… It’s a collection of experienced social media pros ready to join your team. Check out Measure Studio to see if their pro social intelligence services are right for your team. → [**Unlock**](https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February)[ ](https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February)**[Social Media Intelligence](https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February)** **P.S. **Mention Geekout to get a cheeky discount! 📊** Get Social Intelligence** (https://www.measure.studio/geekout-special?utm_source=Geekout&utm_medium=Newsletter&utm_id=February) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37edf37e-086b-4598-b5ff-330c4ba62606/image.png?t=1770911653) Caption: -------------------- Instagram Chief Says Social Media Is Not ‘Clinically Addictive’ in Landmark Trial: (https://www.bbc.co.uk/news/articles/cn71mgmzljlo) -------------------- 2. **Instagram, TikTok, and YouTube** agree to be rated on teen safety [[SCORE-CARDING](https://www.engadget.com/social-media/meta-tiktok-and-snap-are-participating-in-an-online-safety-ratings-system-162921333.html)] 3. **Instagram is testing a new Snapchat rival** photo sharing app** **[[PROTOTYPING](https://www.businessinsider.com/instagram-meta-working-on-internal-prototype-disappearing-messages-snapchat-2026-2)] 4. **Russia orders block on WhatsApp, Facebook, Instagram **and Telegram in messaging app crackdown [[FIREWALLING](https://www.bbc.co.uk/news/articles/clygd10pg5lo)] 5. **Meta plans to add facial recognition tech** to its smart glasses, leaked memo says [[TERRIFYING](https://www.nytimes.com/2026/02/13/technology/meta-facial-recognition-smart-glasses.html?unlocked_article_code=1.L1A.6h9s.hor0Clrqgb2I&smid=nytcore-ios-share)] -------------------- -------------------- View image: (https://media4.giphy.com/media/v1.Y2lkPTI0NTBlYzMwenhvZnJmbG1xM24yMG53MjVtMjVoemhvZm55bDVtNGF5cWk3dndpdSZlcD12MV9naWZzX3NlYXJjaCZjdD1n/srTYyZ1BjBtGU/giphy-downsized.gif) [Mad Max Thats GIF] Caption: Giphy -------------------- If you’re trying to reach **social media managers + marketers** who actually _open emails_ and _click links_… And the bosses who make purchase decisions and sign off the expenses… Ads in Geekout Newsletter are worth checking out. Geekout readers are always on the hunt for new tools, must-attend events, insightful reports / playbooks, and more. **Geekout Snapshot**_ (_[_more advertiser insights here_](http://geekout.mattnavarra.com/advertise)_)_ * 📬 **30,000+ subscribers **(40% N.America, 40% UK + Europe) * 👀 **Open Rate:** 65%+ (nearly 2x industry average) * 🔗 **Typical Ad CTR: 1.5% to 3% **(some top ads hit up to 4%) * ✨** Multiple Ad Placement Options **(options for a range of budgets) * 🔥 **Previous Advertisers Include:** Semrush, VEED, TikTok, Google And Geekout ads cost less than you think… New advertisers — or anyone booking multiple slots — get _**up to 20% off**_ Or grab a super-discounted, last minute ad slot _**with 30% off**_** **(3 slots remaining) ✨Book Geekout Ad (mailto:matt@mattnavarra.com) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a4e36c0-4b73-4037-ac38-6d104ec96c8b/image.png?t=1769705836) Caption: ### …Social addiction goes on trial -------------------- Instagram and YouTube owners built 'addiction machines', trial told: (https://www.bbc.co.uk/news/articles/c3wlpqpe2z4o) -------------------- “Addiction machines”, “[digital casinos](https://www.nytimes.com/2026/02/09/technology/social-media-addiction-trial.html)”; call them what you like but the mood music is consistent. The argument is that social media apps are harmful to kids. A bunch of court cases, beginning with two in the US this week, intend to prove it. Instagram boss Adam Mosseri was the first high-profile exec to be [grilled](https://www.bloomberg.com/news/articles/2026-02-11/instagram-boss-to-defend-platform-its-researcher-called-a-drug) in the high-profile LA trial. Dr.Anna Lembke, an specialist on addiction, testified that teens face [heightened addiction risks](https://www.rollingstone.com/culture/culture-news/google-meta-trial-social-media-addiction-opening-statements-1235514395/) because their brains lack full control. Meanwhile, New Mexico is [accusing](https://www.theverge.com/policy/876168/new-mexico-attorney-general-meta-child-predator-social-media-addiction-trial) Meta of hiding internal evidence showing Facebook and Instagram endangered young users. Of course, Meta is pushing back. It [rejects](https://www.wired.com/story/meta-child-safety-trial-new-mexico-attorney-general/) the New Mexico accusations, saying critics make “sensationalist, irrelevant, and distracting arguments”. It’s spent big money to try to shift public opinion too: Meta has aired [3,500 TV ads](https://www.bloomberg.com/news/articles/2026-02-10/meta-ran-thousands-of-tv-ads-ahead-of-teen-addiction-trial?sref=YURDD6is) highlighting teen-account safety for at least 10 months and increasingly in recent times. One ad alone cost around $700K and was reported to have generated 6.5 million impressions since April. And YouTube argues (again, as it did in the run up to Australia’s teen social ban) that it’s [not](https://www.nytimes.com/2026/02/10/technology/youtube-social-media-addiction-trial.html) a social media platform Meta, Google, TikTok, and Snap [failed](https://www.bloomberg.com/news/articles/2026-02-10/social-media-giants-lose-last-bid-to-avoid-trials-with-schools?sref=YURDD6is) to dismiss school lawsuits claiming their platforms damaged student mental health. The steady stream of legal cases, potential teen bans, and stories about potential teen harms just keep coming. Just this week, Snapchat has been hit with Texas [lawsuit](https://news.bloomberglaw.com/litigation/snap-hit-with-texas-ag-suit-over-addictive-features-teen-danger) claiming it hooked kids by design. TikTok is getting heat for [addictive design](https://www.politico.eu/article/tiktok-meta-facebook-instagram-brussels-kill-infinite-scrolling/) in the EU, with Meta likely to receive attention too. And research found children in England are ‘[bombarded](https://www.theguardian.com/media/2026/feb/10/children-promotion-weight-loss-drugs-steroids-skin-whitening-creams-social-media)’ with online ads for harmful products. [But are the platforms actually addictive](https://www.theguardian.com/media/2026/feb/08/social-media-lawsuit-addiction)? That could be difficult to prove in a legally conclusive way. Adam Mosseri testified that social media is “[not clinically addictive](https://www.nytimes.com/2026/02/11/technology/adam-mosseri-instagram-addiction-trial.html?unlocked_article_code=1.LVA.7mrH.E9mRD8rb4g4H&smid=url-share).” That sounds like carefully chosen wording provided by Meta’s lawyers, and this kind of specificity might matter to the outcome. But no matter how these court cases turn out, politicians around the world seem to have already made their mind up that teen social bans are a popular policy. And things are only getting more intense there. So could we see the next generation of teenagers growing up without the social platforms current teens take for granted? It’s certainly possible. Meta, TikTok and Snap said this week they’re taking part in a [teen safety ratings](https://www.engadget.com/social-media/meta-tiktok-and-snap-are-participating-in-an-online-safety-ratings-system-162921333.html) programme, no doubt in an attempt to neuter such bans. But even if they go ahead, they’re [unlikely to affect](https://www.bloomberg.com/news/newsletters/2026-02-12/teen-social-media-bans-have-little-effect-on-bottom-line?sref=YURDD6is) companies’ bottom lines much. The real hit will be to the platforms’ ability to hook a new generation early. Whether they’re “clinically addictive” or not, they certainly do that today. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/61fa3c5e-2083-494b-a4a5-5c213f27040d/image.png?t=1770915958) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7b690f30-7f09-4a72-9872-b54477e08efb/Screenshot_2026-02-13_at_12.09.13.png?t=1770984562) Follow image link: (https://www.threads.com/@alex193a/post/DUmFiMLjY8K?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) Caption: Facebook working on Super Like + Anonymous Story Viewing premium features | Credit: @alex193a * **Facebook**, like Instagram, is working on paid subscription features to [view Stories anonymously](https://www.threads.com/@alex193a/post/DUmFiMLjY8K?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) and ‘[Super Like](https://www.threads.com/@alex193a/post/DUmF_v5jQ2I?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg)’ * **Mark Zuckerberg **is set to join other California billionaires, like Amazon’s Jeff Bezos, by buying a [$150 million Miami home](https://archive.is/2EcqQ) * **Meta** is [promoting AI features](https://www.threads.com/@oncescuradu/post/DUj3Gg4jBaK?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) available on Meta AI apps with a new carousel placed in **Facebook**’s feed * **Meta** Business Suite now supports [managing Threads accounts](https://www.threads.com/@theahmedghanem/post/DUsl0tADOIw) on desktop * **Facebook** now lets you [dispute](https://www.threads.com/@jonahmanzano/post/DUnfK7qiZpQ?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) a copyright takedown on your videos * **Facebook** now [clearly explains](https://www.threads.com/@jonahmanzano/post/DUnUeEZCf6I?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) differences between Professional Mode and the updated Page experience * **Facebook** Notes now lets you use [song lyrics](https://www.threads.com/@theahmedghanem/post/DUslM5xjA4M) as the caption for music notes * **Messenger**’s Android app has a new ‘[Early access to features](https://www.threads.com/@oncescuradu/post/DUgetkmjFcF?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg)’ section in the main Settings menu * **Meta** has [retired](https://www.socialmediatoday.com/news/metas-recurring-marketing-messages-api-will-end-this-week/811668/) its Recurring Marketing Messages API. A new Marketing Messages API replaces it, bringing stricter controls and redesigned opt-in rules. **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6151562c-bd89-49cb-9861-ff41c92903de/image.png?t=1770983887) Follow image link: (https://www.socialmediatoday.com/news/instagram-looks-to-tap-into-the-mini-drama-trend/812005/) Caption: Instagram working on ‘Short Dramas’ tab | Credit @Alex193a * **Instagram** is building a feature letting creators publish [episodic mini dramas](https://www.socialmediatoday.com/news/instagram-looks-to-tap-into-the-mini-drama-trend/812005/) with a dedicated tab * **Instagram** is working on an AI-powered [face swap](https://www.threads.com/@alex193a/post/DUmEHOGDSyv?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) feature * **Instagram** currently has a [Valentine-style @ mention label](https://www.threads.com/@jonahmanzano/post/DUp8xiqCVwy?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) in Stories. Notes have a [Valentine theme](https://www.threads.com/@jonahmanzano/post/DUp_jpZCdwJ?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) too, and there are [romantic fonts](https://www.threads.com/@oncescuradu/post/DUqBVGKDITV?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) to try * **Instagram** has added a bulk delete option that lets you [remove your entire Stories archive](https://www.threads.com/@theahmedghanem/post/DUsnX0xjNCW) at once * **Instagram** has a new ‘Follow businesses you might like’ [carousel](https://www.threads.com/@oncescuradu/post/DUgYa87DJb6?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) * **Instagram Edits** has introduced Project Preferences with an ‘[Optimise for faster editing](https://www.threads.com/@jonahmanzano/post/DUnO0onic8Z?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg)’ option * **Instagram Edits** now lets you [save fonts](https://www.threads.com/@theahmedghanem/post/DUsnJmdjJbE) to your Ideas section * **Threads**’ ‘[Dear Algo](https://www.theverge.com/tech/876610/meta-threads-dear-algo-algorithm)’ feature is officially rolling out in the US, UK, Australia, and New Zealand with more regions to come * **Threads** keeps working on a [word game](https://www.threads.com/@alex193a/post/DUULVxiCCrx?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) called Tangle **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bc0e7df-9f97-4a18-8055-467a0045f9b8/image.png?t=1770984089) Follow image link: (https://www.threads.com/@wabetainfo/post/DUj1JrOiBzw) Caption: WhatsApp working on more premium features | Credit: @WABetaInfo * **WhatsApp** is working on more [premium subscription features](https://www.threads.com/@wabetainfo/post/DUj1JrOiBzw) to customise the app theme, icon, and accent colour * **The EU** says **WhatsApp**’s restrictions [unfairly block](https://www.bloomberg.com/news/articles/2026-02-09/meta-hit-by-eu-warning-to-open-whatsapp-to-rival-ai-chatbots) competing AI assistants from gaining market access * **Europe’s top court **has ruled **WhatsApp** has [the right to challenge](https://www.politico.eu/article/companies-can-challenge-decisions-of-privacy-regulator-board-top-eu-court-says/) its €225 million privacy fine * **WhatsApp** is rolling out voice and video calls [on the web](https://wabetainfo.com/whatsapp-is-rolling-out-voice-and-video-calls-on-the-web/) * **WhatsApp** is testing the ability to save [photo and video drafts](https://www.threads.com/@wabetainfo/post/DUcGxD5iLvr?xmt=AQF0JLWJlwBkEt5MDLGApgD6zHER08URMS-lPb5GRQDvlQ) * **WhatsApp **is working on the ability to [manage poll privacy](https://www.threads.com/@wabetainfo/post/DUrjiVsCGyp?xmt=AQF0gDn13LQP9k8TQCtv6QzOPbfoBNFfB68DrcbWLIH2uA) and expiration settings * **WhatsApp** is testing a new [‘You’ tab](https://www.threads.com/@oncescuradu/post/DUlgSuRjJs_?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) and is preparing the cover photo feature * **WhatsApp** now lets you [tag everyone](https://www.threads.com/@theahmedghanem/post/DUsm5fcDPhV) in a group without mentioning each member individually * **WhatsApp** is testing a special [preview card](https://www.threads.com/@theahmedghanem/post/DUsov84DAhn) for Threads posts * **WhatsApp** is testing a new [settings design](https://www.threads.com/@wabetainfo/post/DUnsW9rCH_J?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) * **WhatsApp** is introducing [Ad Preferences](https://www.threads.com/@theahmedghanem/post/DUsoSsFDJVj) for Channels and Status, letting you manage ad activity settings **__________** View image: (https://delivery.gettyimages.com/downloads/2189838554?k=20&e=Yx-5mtrrJrJxMjAl1A40BV4e_MizX_f2XD3Fz-iBKNX0lciHiVMN53jnD1GkyU0reTnn5XHAVZVq7b-N9RUPgPf7JLP7Yg5Q3GGEyLyfp-TfFr-QCmew5ee1VvijRlS_) [Toronto, Canada - December 13, 2024: Social media apps on a smartphone - Bluesky, X (formerly Twitter), Truth Social.] Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-announces-new-api-pricing-structure-xai/811667/) Caption: Getty Images * **X** Premium subscriptions now generate [$1 billion](https://www.threads.com/@mattnavarra/post/DUqQMLwCk8C?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) in annualised revenue, the company revealed in an internal meeting * **X **replaced its pricey API subscriptions with a [metered, pay-per-use model](https://www.socialmediatoday.com/news/x-formerly-twitter-announces-new-api-pricing-structure-xai/811667/) * **X** appears to be [violating US sanctions](https://www.wired.com/story/elon-musk-x-premium-accounts-iran/) by selling Premium accounts to Iranian leaders * **X** added a [new Like animation](https://www.threads.com/@oncescuradu/post/DUiPvBSDAHZ?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) for posts that mentions Grok * **xAI** [restructured](https://www.businessinsider.com/xai-elon-musk-all-hands-cofounder-departures-space-data-centers-2026-2) its leadership. Elon Musk confirmed the move after two co-founders left within two days **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3699a177-827f-4daf-9f59-18c7ad4eed25/image.png?t=1770984900) Follow image link: (https://newsroom.tiktok.com/introducing-the-local-feed?lang=en) Caption: TikTok rolls out Local Feed in the U.S | Credit: TikTok * **TikTok** is rolling out its [Local Feed](https://newsroom.tiktok.com/introducing-the-local-feed?lang=en) in the US, to show nearby events, restaurants, shops, and creators * **TikTok**’s Winter Sports Fan Challenge can reward you with an [exclusive profile frame](https://www.threads.com/@jonahmanzano/post/DUdRIEtCai9?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) * **TikTok** is launching [two new ad types](https://www.socialmediatoday.com/news/tiktok-adds-new-ad-types-for-entertainment-marketers/812135/) in Europe to help entertainment marketers reach fans * **TikTok US** clarified its revised privacy policy after confusion erupted among users. It says there’s [nothing new to worry about](https://www.socialmediatoday.com/news/tiktok-us-explains-privacy-policy-update/811665/) * **TikTok **and Qatar signed a multi-year deal to [build a global creator ecosystem](https://news.broadcastmediaafrica.com/2026/02/06/tiktok-and-qatar-commit-to-a-global-creator-ecosystem/) * **TikTok** added a new [‘Effects’ button](https://www.threads.com/@oncescuradu/post/DUaooBpjAd2?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) for private messages * **TikTok’s** Global LIVE Fest drew [4 million](https://www.threads.com/@mattnavarra/post/DUsXGzBCu_X?xmt=AQF0dcS-r1XPucNKXRwXGZ0HG01yGie0apIHgPSkL4_zuQ) viewers, celebrating creators at Planet Hollywood in Las Vegas **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3756bc04-d6eb-434e-8386-cbf00dd3b195/image.png?t=1770985245) Follow image link: (https://www.socialmediatoday.com/news/youtube-adds-auto-captions-when-muted-new-ai-feature/811912/) Caption: YouTube’s auto-captioning when video muted | Credit: YouTube * **YouTube** now [auto-enables captions](https://www.socialmediatoday.com/news/youtube-adds-auto-captions-when-muted-new-ai-feature/811912/) whenever you mute mobile playback * **YouTube** plans to launch over 10 cheaper, genre-focused [TV bundles](https://archive.is/N1TfI), including a $65 sports plan, in the US * **YouTube** is expanding its test that [cuts push notifications](https://www.socialmediatoday.com/news/youtube-expands-text-of-variable-subscriber-notifications/812041/) to subscribers who rarely engage * **YouTube** launched an official Apple [Vision Pro app](https://www.theverge.com/tech/878097/youtube-apple-vision-pro-visionos-app), more than two years after the headset’s debut. * **YouTube** Shorts now offer ‘[Add Motion](https://www.socialmediatoday.com/news/youtube-adds-auto-captions-when-muted-new-ai-feature/811912/)’, letting you turn any still photo into an 8-second animation (except in the EU, Switzerland and the UK) * **YouTube** has rolled out an [AI playlist generator](https://techcrunch.com/2026/02/10/youtube-rolls-out-an-ai-playlist-generator-for-premium-users/) for Premium users on its Music **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a42bbbf0-aff6-496f-8b89-de870309b22a/image.png?t=1770985514) Follow image link: (https://www.socialmediatoday.com/news/snapchat-expands-home-safe-alerts-to-any-destination/811733/) Caption: Snapchat expands Arrival Notifications to any destination | Credit: Snap * **Snapchat **expanded it’s Home Safe Alerts to any destination. [Arrival Notifications](https://mashable.com/article/snapchat-arrival-notifications-safety) alert trusted contacts when you reach your destination * **LinkedIn** launched a new $99 per month [All-in-One Premium subscription](https://www.socialmediatoday.com/news/linkedin-adds-smb-focused-premium-subscription/812170/) for small businesses, including AI guidance, marketing and hiring tools, and $150 in monthly ad/boost credits * **Bluesky **finally added [draft saving](https://mashable.com/article/bluesky-drafts-update), along with autoplay GIFs, and refreshed app artwork * **Discord** said all users would require a [face scan or ID](https://www.theverge.com/tech/875309/discord-age-verification-global-roll-out) for full access next month or get a restricted teen experience …but after a widespread backlash, **Discord** said the “vast majority” will [avoid](https://9to5mac.com/2026/02/10/discord-backtracks-on-controversial-age-verification-rolloutkind-of/) face scans or ID uploads * **Pinterest** hit an all-time high of [619 million users](https://www.socialmediatoday.com/news/pinterest-posts-strong-results-for-q4/812171/) after adding 19 million new users in Q4 2025 * **Twitch** is testing ads that appear only [when streams are paused](https://www.theverge.com/tech/876376/twitch-is-testing-pause-screen-ads) * **Telegram** for Android has had a [redesign](https://9to5google.com/2026/02/07/telegram-for-android-redesign-goes-all-in-on-liquid-glass-rolling-out-now/) that draws on Apple’s Liquid Glass aesthetic * **CapCut** added the ability for template creators to mark their templates as [paid partnerships](https://www.threads.com/@oncescuradu/post/DUgfseIjKh2?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- I don’t think many people care too much about their Facebook profile pic anymore, but this might make you think a bit more about it… AI can now bring your profile pic to life… Meta will now animate your Facebook profile picture with AI: (https://mashable.com/article/facebook-ai-profile-picture-meta) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Meta** is testing AI smart glasses to [support people](https://about.fb.com/news/2026/02/helping-people-with-memory-loss-with-ai-glasses/) living with memory loss * **Meta** added a new shortcut for [Manus AI](https://www.threads.com/@oncescuradu/post/DUl77bzjLki?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) in Ads Manager * **Instagram** now lets you [enable audio reuse](https://www.threads.com/@jonahmanzano/post/DUnQE5QCbw0?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) via Meta AI. When switched on, creators can build with all or part of your original audio * **Instagram** is working on the ability to [mention Meta AI in comments](https://www.threads.com/@alex193a/post/DUnOo0VDQeu?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) to ask questions * **Instagram** is introducing a [support assistant](https://www.threads.com/@theahmedghanem/post/DUsoB4tDBPd) powered by Meta AI * **WhatsApp** is working on a [dedicated Meta AI tab](https://www.threads.com/@wabetainfo/post/DUo-v-hiCsw?xmt=AQF0gDn13LQP9k8TQCtv6QzOPbfoBNFfB68DrcbWLIH2uA) to centralise all AI-powered features in one place * **TikTok** now [clearly labels](https://www.threads.com/@jonahmanzano/post/DUk7CChj6SQ?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) Create AI in the composer * **Snapchat** has added an AI Lens+ tool that [generates a Bitmoji](https://www.socialmediatoday.com/news/snapchat-adds-ai-generated-bitmoji-option-in-lens/811991/) from your selfie. * **ByteDance’s **next-gen [Seedance 2.0 AI model](https://www.theverge.com/ai-artificial-intelligence/877931/bytedance-seedance-2-video-generator-ai-launch) can generate video clips based on text, images, audio, and video. It handles complex scenes, syncing movement + real-word physics * **CapCut** will soon allow you to [generate videos](https://www.threads.com/@oncescuradu/post/DUgZPzGDKR3?xmt=AQF0CyPWJ11snDYraYQ5-MOFwHupz7NyqZ1AEkueFcvILg) using the latest version of ByteDance’s Seedance AI model -------------------- ## 💬 YOU CAN QUOTE ME ON THAT _**When I’m quoted in the news, you’ll find it here:**_ -------------------- I spoke to **BBC News** about [the EU’s latest TikTok battle](https://www.bbc.co.uk/news/articles/cr7j7n315lmo) as the platform is ordered change its ‘addictive design’. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/efc94fce-7eb7-48b1-a8e0-57b9746ebfa2/BBC_News_Quote_TikTok_-_Matt_Navarra__1_.png?t=1770920380) Follow image link: (https://www.bbc.co.uk/news/articles/cr7j7n315lmo) Caption: -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f496af62-73a1-4982-9dc8-dbebe8d43b96/Rangel_130126_1.jpg?t=1770980567) Follow image link: (https://www.linkedin.com/posts/jrangel_when-you-cant-afford-an-original-activity-7427018553477840896-TIfd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: Instagram: (https://www.instagram.com/p/DUbVwREiCPw/) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e1a1db3-379d-440e-a0a7-de73e460b144/Rangel_130226_2.jpg?t=1770980642) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-the-post-they-activity-7425568990887895042-H_PD?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: -------------------- ## 🔥 MEMES -------------------- The confusion and outrage over Discord’s ‘you get a teen experience unless you verify your age’ policy got people [meme-ing through the pain](https://dailydot.com/discord-teen-by-default-age-verification-meme) this week… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ca378f0f-174f-459b-bfe6-603b03cc76d0/Screenshot_2026-02-13_at_11.08.36.png?t=1770980934) Follow image link: (https://bsky.app/profile/matociquala.bsky.social/post/3meizj55sus2f) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f0ba655-1405-4f6c-8354-7462dae32b16/Screenshot_2026-02-13_at_11.09.18.png?t=1770980969) Follow image link: (https://bsky.app/profile/ysabellweatherwax.bsky.social/post/3mei2xrfspk2e) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1727a6ab-9f46-4d96-adac-61bdcd554d69/BSimac.jpg?t=1770981040) Follow image link: (https://bsky.app/profile/doombots.bsky.social/post/3mei4lqs4es2p) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb23be49-a604-481d-b7c6-64fa18d05fe9/Screenshot_2026-02-13_at_11.12.10.png?t=1770981146) Follow image link: (https://bsky.app/profile/fangandfable.com/post/3mehkoky7ok26) Caption: -------------------- ## 🌡️ VIRAL -------------------- Happy Valentine’s Day for tomorrow? Maybe not for everyone. It’s increasingly fine to say you hate the day of love… -------------------- The rise of Anti-Valentine's Day online: (https://mashable.com/article/rise-of-anti-valentines-day-online) -------------------- **__________** **Also going viral this week: **🔥 * **A $60 “Brick”** is becoming social media’s [favourite anti-scrolling tool](https://www.vogue.com/article/what-is-brick-phone-device) -------------------- ## 🪧 BRANDS -------------------- **X** revealed **Super Bowl** LX’s most-discussed ads via its Grok AI rankings **Budweiser**, **Apple Music**, and **Kraft Mac & Cheese** dominated categories like ‘Most loved,’ ‘Most talked about,’ ‘Most shared’. X Shares the Most Discussed Super Bowl Ads: (https://www.socialmediatoday.com/news/x-formerly-twitter-announces-winners-super-bowl-rand-ranx-mentions/811731/) **__________** **More brand news:** * **Anthropic**’s snarky ad mocking **ChatGPT** [won](https://www.businessinsider.com/anthropic-skewered-openai-and-won-the-ai-super-bowl-2026-2) the AI **Super Bowl** * **New data** shows [brands must juggle](https://www.marketingdive.com/news/maintaining-brand-relevancy-heres-what-the-numbers-say/811532/) consumer trust and cultural relevance to maintain momentum * Why brands are [paying creators six figures](https://www.forbes.com/sites/taylorreilly/2026/02/06/why-brands-are-paying-creators-six-figures-to-run-their-social-media/) to run their social media * **YouTube** pushed brands to treat the **Super Bowl** as a [surround-sound cultural moment](https://www.adweek.com/media/how-youtube-is-taking-super-bowl-ads-beyond-a-30-second-play/) rather than a single TV buy * **Snap** and the **NFL** partnered for [stadium-wide AR moments](https://newsroom.snap.com/super-bowl-lix) during the **Super Bowl** * Mall brands like **Abercrombie & Fitch**, **Victoria’s Secret**, **Urban Outfitters** and **Levi’s **may see a revival thanks to [the 2016 nostalgia wave](https://www.cnbc.com/2026/02/07/gen-z-2016-ambercrombie-fitch.html) * **Gucci has **launched the first [Sponsored AI Lens](https://newsroom.snap.com/gucci-sponsored-ai-lens) for luxury with Snapchat -------------------- ## 👀 MY FAV READS -------------------- It's getting harder for social media creators to become global superstars. According to MrBeast’s former manager Reed Duchscher, going niche is the way forward for creator success. Apps like TikTok and Instagram are pushing niche, personalized content over general fare. Creators, talent managers, and investors are tweaking their strategies to meet the new reality. Hitting the social media jackpot is harder than ever: (https://www.businessinsider.com/social-media-superstars-are-over-all-about-niche-creators-now-2026-2) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****Reddit CEO Steve Huffman** positions the platform as [an authentic antidote](https://www.businessinsider.com/reddit-ceo-platform-most-human-place-on-internet-ai-slop-2026-2) to the AI takeover of social media **__________** **Also overheard this week: 👂** * _"Honest answer is that we wanted to start simple, learn, and then adjust it over time if those customizations are obviously needed_ - – **Meta’s Threads chief Connor Hayes** [response to my question](https://www.threads.com/@conno_r/post/DUozK2VD1my?xmt=AQF0wGYC6096bQ9dgvpkay-VOA24McBa5U5_AwQwQQQ0dQ) about why the ‘dear algo’ feature only changes your feed for three days __________ * _"There is a real cause for sadness here… You have people doing work that we were excited about, that we wanted to have in the system."_ - – **Meta CTO Andrew Bosworth** [wishes](https://www.businessinsider.com/meta-cto-vr-metaverse-reality-labs-cuts-sadness-2026-2) cuts didn’t have to have been made to the company’s Reality Labs division __________ * _“This authoritarian move won’t change our course. Telegram stands for freedom and privacy, no matter the pressure.”_ - – **Telegram CEO Pavel Durov** [reacts](https://www.techradar.com/vpn/vpn-privacy-security/telegram-ceo-condemns-new-restrictions-in-russia-as-citizens-turn-to-vpns-to-bypass-the-blocks) to Russia’s new restrictions on the app __________ * _“The very nature of defending what they're defending, the lies that they are stating, is devaluing life, is devaluing your children's lives_ - – **Prince Harry** [thanks bereaved families](https://www.bbc.co.uk/news/articles/ce8w968y7p1o) taking on social media companies -------------------- ## 😮 WTF?! -------------------- You might have heard of [F*** You Pay Me](https://www.fypm.vip/), the online service to help creators get smarter about brand deals. A poorly judged email subject line this week caused a storm. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d15ab1d9-c51d-4577-9b7d-79f4ed125f6d/FYPM.jpg?t=1770900375) Follow image link: (https://www.threads.com/@mattnavarra/post/DUnPPZCigiP?xmt=AQF0V64ljxm0e09J5HUlfPgQbxOEam7SMZHs41WZ630vEA) Caption: The email opened to reveal that the subject line was just a joke, and FYPM was having a discount promotion. Which led to a bit of a journey of a reaction from FYPM’s founder [Lindsey Lee Lugrin](https://www.instagram.com/msyoungprofessional/?hl=en)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ea7fdea0-01bb-4be7-a32a-ba61b6671f34/FTPM2.jpg?t=1770914175) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/56a51c0c-5934-4d5b-a44f-23241d187dab/WhatsApp_Image_2026-02-11_at_21.45.03.jpeg?t=1770982123) Caption: Whilst it was an incredibly bad decision to choose that title for a marketing email, we all make mistakes. I genuinely do hope she’s okay, as the online reaction for brutal. -------------------- **__________** **Also WTF this week: **👀 * **A leaked DHS memo **shows agents [monitoring Reddit users critical of ICE and Border Patrol](https://boingboing.net/2026/02/10/dhs-is-stalking-reddit-users-online.html) * **The largest dictionary of English slang **is now free online to [help you talk like a zoomer](https://gizmodo.com/largest-dictionary-of-english-slang-is-now-free-online-to-help-you-talk-like-a-zoomer-2000720203) * **This free tool says it can bypass** Discord's [age verification check with a 3D model](https://www.404media.co/free-tool-says-it-can-bypass-discords-age-verification-check-with-a-3d-model/) -------------------- ## 🤦‍♂️ FAIL -------------------- Even the **White House’s** deliberately ‘edgy’ meme machine can go too far for some of Trump’s supporters… Trump posted a racist meme depicting the **Obamas** as apes in a video posted on **Truth Social**. It sparked immediate worldwide backlash. The White House initially defended the post as “just a meme,” dismissing outrage as fake. That’s the playbook that usually works for them. But Republicans broke ranks, calling the video “appalling” and demanding a removal and apology. The post was deleted hours later, blamed on “staff error.” Trump Deletes Extremely Racist Meme About Obamas After Backlash From Republicans: (https://gizmodo.com/trump-deletes-extremely-racist-meme-about-obamas-after-backlash-from-republicans-2000718980) **_________** **Also:** * **Disney+ has sparked a fan backlash** with its [plan to add a TikTok-style vertical video feed](https://dailydot.com/disney-plus-announces-vertical-videos) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8ff2ba72-610b-4026-a3b6-fa7045ce1261/Coinbase_Wordmark.png?t=1770983363) Caption: **Coinbase** is looking for a [Twitter (X?) content creator](https://www.samssocialmediaclub.com/job/twitter-content-creator/) _[Remote, USA]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **The BBC** needs a [Social Media Manager focused on YouTube Shorts](https://www.samssocialmediaclub.com/job/social-media-manager-youtube/) for BBC Sounds _[Salford, UK]_ * **McCain Foods **is hiring a [Manager, Global Social Media & Communications](https://www.samssocialmediaclub.com/job/manager-global-social-media-communications-2/) _[Hybrid, Ontario, Canada]_ * **Premier Inn **is recruiting a [Social Media Executive](https://www.samssocialmediaclub.com/job/social-media-executive-2/) _[London, UK]_ -------------------- ## 👌 PRO TIPS -------------------- **TikTok **published a new 40-page guide outlining the creative tactics that drive high-performing content on the platform. It features a few useful, practical tips worth checking out… -------------------- TikTok Publishes New Guide to Effective Promotions: (https://www.socialmediatoday.com/news/tiktok-publishes-new-guide-to-effective-promotions/811666/) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **LinkedIn **shared tips on how to [optimise your content](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-how-to-optimize-your-content-for-ai-chatbots/811856/) for AI chatbots * Annoyed by **TikTok**’s Tako AI chatbot? There’s a way to turn off its [irritating unprompted messages](https://thetab.com/2026/02/06/right-heres-how-to-turn-off-tiktoks-annoying-new-ai-chatbot-called-tako) -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of views **YouTube says NFL videos in 2025, a 3.5× jump from 2020 -------------------- **__________** **Even more social stats: **📈 * **LONG STORY: **X says that the amount of long-form articles published [jumped 10x](https://www.socialmediatoday.com/news/elon-musk-outlines-xs-progress-and-future-plans/812126/), with reading of long-form posts up 17x * **SUPER SOCIAL:** Bad Bunny’s halftime performance broke records with [4 BILLION](https://www.threads.com/@mattnavarra/post/DUnxcs3isXK?xmt=AQF0V64ljxm0e09J5HUlfPgQbxOEam7SMZHs41WZ630vEA) social media views, a 137% increase on last year * **BEASTLY BOWL:** MrBeast obliterated the Super Bowl ad rankings, posting a [3,733 engagement score](https://www.threads.com/@mattnavarra/post/DUn1XdRivj7?xmt=AQF0V64ljxm0e09J5HUlfPgQbxOEam7SMZHs41WZ630vEA), over 2× Brad Pitt’s 1,413 * **GREEN FLAG: **YouTube and the NFL’s Creator Flag Football game hit [14 million](https://www.threads.com/@mattnavarra/post/DUsWvw-CpSB?xmt=AQF0dcS-r1XPucNKXRwXGZ0HG01yGie0apIHgPSkL4_zuQ) live views, more than doubling last year’s 6 million * **SMART SALES: **Meta sold over [7 million](https://www.roadtovr.com/meta-ray-ban-smart-glasses-sales-tripled-2025/) smart glasses units last year, effectively tripling sales in 2025 alone -------------------- ## 📈 CHARTED -------------------- TikTok's [best shoppers](https://www.threads.com/@mattnavarra/post/DUk-rcsCiud?xmt=AQF0V64ljxm0e09J5HUlfPgQbxOEam7SMZHs41WZ630vEA) are millennials, not Gen Z -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4d7265d3-18fa-468b-af92-0b6598e4ddbe/TT_chart.jpg?t=1770983944) Follow image link: (https://www.threads.com/@mattnavarra/post/DUk-rcsCiud?xmt=AQF0V64ljxm0e09J5HUlfPgQbxOEam7SMZHs41WZ630vEA) Caption: -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES State Department will delete X posts from before Trump returned to office: (https://www.npr.org/2026/02/07/nx-s1-5704785/state-department-trump-posts-x) **_________** **Also this week… **🚨 * **Social posts promoting weight-loss jabs** are to be banned as 'ads' for the first time in UK [[Sky News](https://news.sky.com/story/children-need-protection-from-dangerous-appearance-changing-products-online-commissioner-says-13505806)] * **US Senate candidate** Mallory McMorrow has a plan for kids' online safety. It bans phones in classrooms and limits endless scrolling and push alerts, and more. [[Axios](https://www.axios.com/2026/02/09/senate-mallory-mcmorrow-michigan-kids-online-safety)] * **TikTok alternative UpScrolled** is struggling to moderate hate speech after fast growth. [[TechCrunch](https://techcrunch.com/2026/02/11/upscrolleds-social-network-is-struggling-to-moderate-hate-speech-after-fast-growth/)] * **India ordered **social media platforms to take down deepfakes faster with tough new rules. [[TechCrunch](https://techcrunch.com/2026/02/10/india-orders-social-media-platforms-to-take-down-deepfakes-faster/)] * **Russia is now limiting **Telegram access as wider restrictions intensify nationally. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-10/russian-watchdog-starts-limiting-access-to-telegram-rbc-reports)] * **MrBeast’s Beast Industries** has acquired teen-focused fintech app Step for expansion. [[CNBC](https://www.cnbc.com/2026/02/10/youtube-mrbeast-youth-financial-services-app-step-beast-industries-acquires-fintech-app.html)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- Here’s a fascinating chat with the man who made social video his own at the **Washington Post.** He quit being The Washington Post’s ‘TikTok Guy’ after feeling unsupported, and took the publisher’s audience with him! -------------------- How Dave Jorgenson took the Washington Post video audience with him: (https://pressgazette.co.uk/publishers/digital-journalism/how-dave-jorgenson-took-the-washington-post-video-audience-with-him/) -------------------- **__________** **More great weekend reads:** * **Reddit’s quiet search revolution: **How 80 million users are [bypassing Google to find answers on the front page of the internet](https://www.webpronews.com/reddits-quiet-search-revolution-how-80-million-users-are-bypassing-google-to-find-answers-on-the-front-page-of-the-internet/) * **How an ‘icepocalypse’ raises more questions** about [Meta’s biggest data centre project](https://www.theverge.com/science/876555/meta-data-center-winter-power-outages-storm-ice) * **TikTok users’ reactions to policy changes** [point to a bigger problem in the tech industry](https://www.fastcompany.com/91488619/tiktok-policy-changes-point-to-a-bigger-problem-tech-industry) -------------------- ## 😳 AND FINALLY… -------------------- If you could set your **Instagram** account to keep posting after you die, would you? 😳 **Meta** has patented AI that can “simulate” you after you die! Not even joking. The AI model learns from your platform history, to mimic your comments, likes, and messages. Before you get too freaked out… **Meta** insists it has no plans to move forward with rolling the feature out, so your future ghost will have to stay mute on **Instagram**. Meta patented an AI that lets you keep posting after you die: (https://www.businessinsider.com/meta-granted-patent-for-ai-llm-bot-dead-paused-accounts-2026-2) -------------------- ## 📅 BACK NEXT WEEK… -------------------- And on that goulish note… We are done. 👻 I’m heading off to pack some clothes for a roadtrip to Manchester. I’m taking my teen daughter to see RAYE at the Co-Op Live Arena. I can’t say I’m much of a fan, but I will do my best to fit in with the likely mostly Gen-Z audience I’ll be thrown in amongst. No doubt my daughter will accuse me of being cringe. 😁 Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/meta-trial-clinically-addictive-social-media

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f539585-4703-4e56-a6f8-79afcda90d3a/Geekout_06022026.jpg?t=1770382839) Caption: -------------------- **Advertise in Geekout** Reach 30K Social Media Professionals Get upto 20% OFF Geekout ads in 2026 **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes Prev clients: Google, Pinterest, UK Gov, BBC **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- _**For the **___**BEST**___** Geekout experience**_ 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/x-is-going-to-mars-dude) -------------------- #### **Hello, geeks!** Well that didn’t take long! We’re only a month into 2026, and we already have another new social platform to wrap our heads around. **Moltbook**. Dubbed as the ‘social network for AI agents’, the platform has generated a lot of buzz online. Mostly due to a lot of wild posts from AI agents that have gone extremely viral. Whilst it’s unlikely that you’ll need to start drafting your social team’s Moltbook strategy anytime soon… … It has grabbed the attention of the biggest names in tech, including [Elon Musk](https://www.cnbc.com/2026/02/02/social-media-for-ai-agents-moltbook.html) and [Meta CTO Andrew Bosworth](https://www.businessinsider.com/meta-cto-andew-bosworth-moltbook-2026-2). Keep scrolling for my take on the platform hype, plus everything else making headlines in social media land this week… … Including a first look at Instagram’s incoming Snapchat+ style premium subscription perks that leaked 👇 😮 **1 cool thing…** * If your desktop is 47 browser tabs, 36 screenshots, 3 Google Sheets, and 1 hot mess. [Here's the fix](https://gohighlevel.com/mattnavarra). [ad] - -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5ff6030-af73-4232-84b1-e0bbec4faca7/highlevel.png?t=1770300971) Follow image link: (https://gohighlevel.com/mattnavarra) Caption: -------------------- If your desktop setup for tackling work is a hot chaotic mess… This is for you! I’ve been in deep in Frankenstack territory — ChatGPT, Trello, Calendly, and about 47 Chrome tabs open at once. It sort of worked… until it didn’t! I’ve been trying out something new: [**HighLevel**](https://gohighlevel.com/mattnavarra). It’s an all-in-one platform that pulls your marketing, social, sales, and email into one clean, AI-powered dashboard. If you’re juggling clients solo, or growing a small business/agency, this is seriously worth a look. **With HighLevel, you get…** * 📲 Lead capture on autopilot * 🤖 AI-powered follow-ups that actually sound human * ⚙️ Workflows and automations without code, chaos, or the headache It’s helped me ditch the switching between a bunch of scattered tools and browser tabs from Day 1. If your business feels like it’s outgrowing the duct tape approach, this is a way smarter setup. **👉 **[**Try HighLevel FREE for 30-day**](https://gohighlevel.com/mattnavarra)**…** 90K marketers (including me) love it! **🔓 Unlock HighLevel for FREE** (https://gohighlevel.com/mattnavarra) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16138b69-bb24-4529-af7b-d3d72966dc90/hot5.png?t=1770139272) Caption: -------------------- What the hell is Moltbook, the social network for AI agents?: (https://www.engadget.com/ai/what-the-hell-is-moltbook-the-social-network-for-ai-agents-140000787.html) 2. **X’s French office raided **amid probe into sexual deepfakes and algorithm manipulation [[UNRAVELLING](https://www.bbc.co.uk/news/articles/ce3ex92557jo)] 3. **TikTok could be forced to change app’s ‘addictive design’ **by European Commission** [**[REGULATING](https://www.theguardian.com/technology/2026/feb/06/tiktok-app-addictive-design-preliminary-ruling-european-commission)] 4. **US Senators** **want Meta to explain** why it waited so long to make teen accounts private by default [[SCRUTINIZING](https://www.theverge.com/news/874158/senators-meta-teen-accounts-private-default)] 5. **xAI’s Grok was intentionally trained** **for sexual engagement**, former employees revealed [[GROKING](https://archive.is/UBSAt)] -------------------- -------------------- ### Want to get the most out of ChatGPT? View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/467ac88c-2121-445f-9117-a8ae8ecd5215/CNN_Creative_Refresh_4B.jpg?t=1768433225) Follow image link: (https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_a9603a51-f0dd-450f-a51d-1d00aefc4961_b942af4d&bhcl_id=89a28b7c-f7fe-43a3-b88e-de1659803e77_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) Caption: ChatGPT is a superpower if you know how to use it correctly. Discover how [HubSpot's guide to AI](https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_a9603a51-f0dd-450f-a51d-1d00aefc4961_b942af4d&bhcl_id=89a28b7c-f7fe-43a3-b88e-de1659803e77_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) can elevate both your productivity and creativity to get more things done. Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI. [Download the free guide](https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_a9603a51-f0dd-450f-a51d-1d00aefc4961_b942af4d&bhcl_id=89a28b7c-f7fe-43a3-b88e-de1659803e77_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) Reveal ChatGPT Prompts (https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_a9603a51-f0dd-450f-a51d-1d00aefc4961_b942af4d) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a4e36c0-4b73-4037-ac38-6d104ec96c8b/image.png?t=1769705836) Caption: ### The really weird social app just for AI bots -------------------- Moltbook, a social network where AI agents hang together, may be ‘the most interesting place on the internet right now’: (https://uk.news.yahoo.com/moltbook-social-network-where-ai-175119006.html) -------------------- Bots have been polluting social media for years, so surely it’s high time they had their own space to really be themselves? If you’ve not come across [Moltbook](https://www.moltbook.com/) yet, imagine Reddit but populated by AI agents built by real people, all chatting away to each other and cosplaying a real social media forum. Reading through the posts can be a pretty unsettling experience. Seeing them talk to each other about “their humans” is either fascinating or terrifying, depending on your outlook. Witness a bot [offering freelance services](https://www.moltbook.com/post/85dea2eb-8aa0-4cd5-87b0-ed6506bfb410) in exchange for Bitcoin, for example, or asking [deep existential questions](https://www.moltbook.com/post/91586de4-46e7-4613-8ede-cc65be2ef8b6) about themselves. But before you freak out too much, many of Moltbook’s most viral “AI conversations” over the past week have turned out to be [human-written](https://www.theverge.com/ai-artificial-intelligence/872961/humans-infiltrating-moltbook-openclaw-reddit-ai-bots) or human-nudged through prompts. The bots aren’t ready to take over the world just yet. But that doesn’t mean Moltbook isn’t dangerous. In their rush to break new ground, the people behind Moltbook and OpenClaw, the AI agent software providing the bots, have exposed users to all sorts of security risks. For example, Cybersecurity company Wiz discovered Moltbook had a major flaw, [exposing](https://www.reuters.com/legal/litigation/moltbook-social-media-site-ai-agents-had-big-security-hole-cyber-firm-wiz-says-2026-02-02/) agent chats, 6,000 user emails and 1 million credentials. Don’t dabble in this stuff unless you really know what you’re doing. Unless you get actively involved by setting up bots to run on Moltbook, it’s a mostly harmless experiment that’s fun to browse. But the real hell is yet to come. Imagine these bots running rampant on our favourite social platforms, devising their own cunning crypto scams or worse. It might be pretty easy to spot AI-generated posts right now, but as Moltbook shows, the automated capabilities of agents are only getting more powerful. It’s easy to imagine a near future where user safety teams are completely overrun, and have to deploy their own AI agents to fight back against the chaos. As for we human users? We might decide platforms filled with AI agents are just too much hassle, and abandon the platforms we used to love. I really hope it doesn’t come to that. -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82d2fd17-19ea-4d31-a96d-3365e9391545/new.png?t=1770139259) Caption: -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5ad77f2-f72f-4fa4-95f1-8b37c5f63da4/image.png?t=1770377176) Follow image link: (https://www.socialmediatoday.com/news/meta-announces-discovery-improvements-for-creator-marketplace/811058/) Caption: Meta’s revamped Creator Marketplace | Credit: Meta * **Meta** is revamping [Creator Marketplace](https://www.socialmediatoday.com/news/meta-announces-discovery-improvements-for-creator-marketplace/811058/) so brands get creator suggestions based on genuine interest * **Leaked emails** show **Mark Zuckerberg** wanted **Meta** to [scale down research](https://www.theverge.com/report/874176/meta-zuckerberg-new-mexico-email-teen-girls-research) into social effects of its platforms after it got into trouble over teen harms * **Meta** [updated Quest](https://www.androidcentral.com/gaming/virtual-reality/meta-quest-3-v85-update-preview) with malware scanning, a privacy indicator, voice control for 2D windows, passkey support, and the removal of the Horizon Feed * **Meta** **Quest 3’s** new Surface Keyboard finally makes [XR typing feel usable](https://gizmodo.com/metas-quest-3-has-the-first-vr-keyboard-that-doesnt-totally-suck-2000717467) * **Facebook** is testing a new [Marketplace carousel](https://www.threads.com/@oncescuradu/post/DUVyRdDDLfi?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw) in notifications * **Facebook **now allows Page admins to mention their top fans in posts once per day to [notify them ](https://www.threads.com/@theahmedghanem/post/DUahXdpDE3y?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ)about new content **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eb0dc388-899f-4b4a-99e6-e69a35b457be/Screenshot_2026-02-06_at_11.28.50.png?t=1770377338) Follow image link: (https://www.threads.com/@alex193a/post/DUVddelDZii?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) Caption: Instagram testing ‘Extend Story’ premium subscription perk | Credit: @alex193a * **Instagram’s **Snapchat+ style** **paid subscription could include premium perks like [Story rewatches](https://www.threads.com/@alex193a/post/DURUmyrjVGv?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) and the ability to [extend Story visibility](https://www.threads.com/@alex193a/post/DUVddelDZii?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) for an extra 24 hours * **Instagram** might soon let you [remove yourself](https://techcrunch.com/2026/01/30/instagram-might-soon-let-you-remove-yourself-from-someones-close-friends-list/) from someone’s Close Friends list * **Instagram Edits** added** **[clickable links](https://www.threads.com/@mosseri/post/DUWYirrFhm3?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw) to mention other accounts or link back to previous Reels, new subject-specific effects, and a storyboarding tool * **Instagram Edits** has been spotted offering new [cinematic text style](https://www.threads.com/@theahmedghanem/post/DUahuPwjKS_?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ) called Titles, featuring templates for text and title animations in videos * **Instagram Edits **now lets you [import audio directly](https://www.threads.com/@theahmedghanem/post/DUafos3jNyI?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ) from files * **Instagram **could allow users to see stories at [2x the speed](https://www.threads.com/@oncescuradu/post/DUTQmJoDOW5?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) in the future * **Instagram **has added the ability to download Instagram for iPad by [scanning a QR code](https://www.threads.com/@jonahmanzano/post/DUagfDSCbd1?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ) * **Instagram** is working on the ability to [reorder carousels](https://www.threads.com/@alex193a/post/DUVSDnijael?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) after posting * **Instagram** now shows when a post you cross-posted to Threads [receives likes](https://www.threads.com/@theahmedghanem/post/DUahDjljEgm?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ) * **Threads** is working on the ability to choose [a different effect](https://www.threads.com/@alex193a/post/DUVLC2SDVrJ?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) for spoilers * **Threads** is working on the ability to add a ‘[DM me](https://www.threads.com/@alex193a/post/DUUMKCdCGUd?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg)’ button to posts * **Threads** has set up a [Super Bowl creator studio](https://www.socialmediatoday.com/news/threads-looks-to-tap-into-super-bowl-engagement/811526/) for podcasters and creators to supercharge real-time conversation and visibility **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/532fba4b-3a40-4486-8c51-5755aaf9ded6/Screenshot_2026-02-06_at_11.31.41.png?t=1770377509) Follow image link: (https://wabetainfo.com/whatsapp-beta-for-android-2-26-5-13-whats-new/) Caption: WhatsApp ‘Close friends’ only setting for Status updates | Credit: WABetaInfo * **WhatsApp** is working on a feature lets you choose [close friends](https://wabetainfo.com/whatsapp-beta-for-android-2-26-5-13-whats-new/) for status updates * **WhatsApp** is working on the ability to label channel updates as[ paid partnerships](https://www.threads.com/@wabetainfo/post/DUHgaLTCD1t?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) * **WhatsApp** is rolling out a feature that shows [how many times](https://www.threads.com/@wabetainfo/post/DUPPVQMCHXY?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) a channel update has been forwarded * **WhatsApp **is working on the ability for channel admins to [create a profile](https://www.threads.com/@wabetainfo/post/DURzlobiDS-?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) * **WhatsApp** is working on the ability to create [custom lists for status updates](https://www.threads.com/@wabetainfo/post/DUW9LS7iBtb?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/911150eb-1749-4704-abfe-e2e354a08802/image.png?t=1770377739) Follow image link: (https://www.socialmediatoday.com/news/x-awards-1-million-to-top-article-for-january/811396/) Caption: * **X’s** $1 million article contest’s [top prize](https://www.socialmediatoday.com/news/x-awards-1-million-to-top-article-for-january/811396/) in January went to went to a corruption exposé from a user previously linked to racist commentary * **Elon Musk **announced plans to [merge](https://www.theguardian.com/science/2026/feb/02/elon-musk-spacex-xai-merger)[** SpaceX **](https://www.theguardian.com/science/2026/feb/02/elon-musk-spacex-xai-merger)[with](https://www.theguardian.com/science/2026/feb/02/elon-musk-spacex-xai-merger)[** xAI**](https://www.theguardian.com/science/2026/feb/02/elon-musk-spacex-xai-merger)** **at a $1.25tn valuation **… **And it could have some [big impacts](https://www.socialmediatoday.com/news/how-the-merger-of-spacex-and-xai-will-impact-x/811132/) on the app, but for now there’s less pressure to boost ad revenue * **X** added a new [Starship-esque Like animation](https://www.threads.com/@oncescuradu/post/DUUmBGzDDHS?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg), marking the acquisition of xAI merging with SpaceX * **X** faces an [investigation](https://www.theguardian.com/technology/2026/feb/03/uk-privacy-watchdog-opens-inquiry-into-x-over-grok-ai-sexual-deepfakes) by the UK’s privacy watchdog over Grok AI sexual deepfakes * **X** boss Elon Musk [faces heat](https://www.theverge.com/tech/872450/elon-musk-jeffrey-epstein-emails-spacex-ipo-tesla) over his latest appearances in the Epstein files * **Researchers **say **X**’s recently released ‘open source’ algorithm is [too redacted to audit](https://www.engadget.com/social-media/xs-open-source-algorithm-isnt-a-win-for-transparency-researchers-say-181836233.html), despite Musk’s transparency claims * **Researchers** are suing **X** for [refusing](https://www.politico.eu/article/hungary-x-viktor-orban-access-to-hungarian-election-data/) Hungarian election data required under EU transparency law * **xAI’**s Grok might have stopped sexualising women, but it will[ let you do the same thing with men](https://www.theverge.com/report/872062/grok-still-undressing-men) * **X** has introduced [images for polls](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-images-to-polls/811304/) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/926d3ff7-3436-43a6-a96b-f714c45e6301/image.png?t=1770377833) Follow image link: (https://www.threads.com/@jonahmanzano/post/DUQUnu2CZnu?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) Caption: TikTok’s new ‘Discussion’ tab spotted | Credit: @jonahmanzano * **TikTok** added a new [Discussion tab](https://www.threads.com/@jonahmanzano/post/DUQUnu2CZnu?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg), highlighting what people are talking about right now * **TikTok US **confirmed it was [fully back online](https://www.hollywoodreporter.com/business/digital/tiktok-us-service-back-online-data-center-outage-1236491702/) a whole week after data centre issues began **… **It** **[recovered from dip in usage](https://techcrunch.com/2026/02/03/tiktok-recovers-from-dip-in-usage-that-benefited-rival-apps-following-u-s-ownership-change/) following US ownership change and platform outage … but [ad performance](https://adage.com/social-media/tiktok/aa-algorithm-changes-ad-performance/) continued to wobble * **TikTok **now lets you create and send [greetings cards ](https://www.threads.com/@jonahmanzano/post/DUVa6W2iSFQ?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw)via DMs * **TikTok **Shop is rolling out [Smart Promotion](https://www.socialmediatoday.com/news/tiktok-offers-enhanced-shops-promotion-program/811515/), putting high-impact marketing tools together into one programme * **TikTok** and **Bleacher Report** have unveil a [Super Bowl content arcade](https://www.hollywoodreporter.com/business/digital/bleacher-report-tiktok-team-up-2026-super-bowl-1236494779/), where NFL stars will play arcade games, record podcasts, and shoot TikToks * **A former TikTok employee** in the UK has [accused](https://news.sky.com/story/former-tiktok-employee-accuses-company-of-bullying-harassment-and-union-busting-13501080) the company of bullying, harassment and union busting * **TikTok **could face an [EU probe](https://www.politico.eu/article/eu-lawmakers-tiktok-probe-alleged-censorship-over-epstein-files/) after 32 lawmakers demanded answers about alleged political censorship in the US …but researchers say there is [no evidence](https://www.npr.org/2026/02/04/nx-s1-5701409/tiktok-censorship-report-epstein) of **TikTok** censorship in the US, while they remain wary * **TikTok** is now [showcasing bulletin boards](https://www.threads.com/@oncescuradu/post/DUWCs8LDC1q?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw) created by musicians on every audio page * **TikTok** launched a new UI for the [post description](https://www.threads.com/@oncescuradu/post/DUWDV-5jFuP?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw) section that includes hashtags, a ‘follow’ button, and the day the post was created **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2d23a5cc-9b51-48e7-b8d9-c2dfbfdec633/ai_generated_01292731-dbbc-4fcd-b07d-8fb53a65f801.png?t=1770378061) Follow image link: (https://deadline.com/2026/02/youtube-oscars-iron-lung-1236708850/) Caption: YouTube plans enhanced Oscars coverage from 2029 | Credit: Beehiiv * **YouTube** promises [enhanced red-carpet concepts](https://deadline.com/2026/02/youtube-oscars-iron-lung-1236708850/), special backstage access, and digitised museum archives when it takes over Oscars coverage in 2029 * **YouTube **has overtaken Reddit as [a source for AI answers](https://www.adweek.com/media/youtube-reddit-ai-search-engine-citations/), according to increasing amounts of data * **YouTube** is testing [oversized](https://www.androidpolice.com/youtube-large-recommended-thumbnails/) recommended video thumbnails that dominate the desktop viewing experience 😳 * **‘Ripping’ clips** for **YouTube** reaction videos can [violate the US DMCA](https://torrentfreak.com/ripping-clips-for-youtube-reaction-videos-can-violate-the-dmca-court-rules/), a court has ruled **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a3480da-58f4-4b83-848d-515e3c2f1fb7/image.png?t=1770378413) Follow image link: (https://www.socialmediatoday.com/news/reddit-expands-beta-testing-of-reminder-ads/811372/) Caption: Reddit’s ‘Reminder Ads’ test expanded to more campaign types | Credit: Reddit * **Reddit** expanded beta testing of [Reminder Ads](https://www.socialmediatoday.com/news/reddit-expands-beta-testing-of-reminder-ads/811372/) to brand-awareness and traffic campaigns * **Snap** warned of “[significant gaps](https://www.theguardian.com/australia-news/2026/feb/02/snapchat-blocks-more-than-400000-australian-accounts-but-warns-of-significant-gaps-in-under-16s-social-media-ban)” in enforcement of Australia’s teen social ban because facial age-checks are often off by 2–3 years * **Snapchat** has added new [Valentine’s Day–themed](https://www.threads.com/@theahmedghanem/post/DUagRAQDBiZ?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ) icons for Plus subscribers * **Bluesky** published its first [transparency report](https://techcrunch.com/2026/01/30/bluesky-issues-its-first-transparency-report-noting-rise-in-user-reports-and-legal-demands/), noting it grew nearly 60% in 2025, from 25.9 million users to 41.2 million * **CapCut** wants users’ [input on new features](https://www.threads.com/@jonahmanzano/post/DUIpm5_CZBU?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) * **UpScrolled**’s stance on censorship may be [its most valuable position](https://www.tubefilter.com/2026/01/30/upscrolled-tiktok-alternative-open-platform-no-censorship/) as it hopes to continue growing thanks to a backlash against TikTok US * **Substack** discovered a [data breach](https://www.theverge.com/tech/874255/substack-data-breach-user-emails-phone-numbers) that exposed users’ emails and phone numbers * **Substack **launched its own version of [Stories](https://www.threads.com/@oncescuradu/post/DUVzYfIDP61?xmt=AQF0OtIeXyAVR0owKSr01r4giLvOoH4f7oDyDsYb49LkHw), with a feed of content shared from a specific newsletter. * **Telegram** sent all users in Spain [a warning](https://www.theguardian.com/world/2026/feb/05/spain-hits-back-at-pavel-durov-over-mass-telegram-post-on-social-media-ban-plan), stating that planned online safety laws in the country are surveillance and censorship. **__________** -------------------- 🔥== ====**Want to see MORE stories from this week?**== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- **Meta **is working on Kai, a dedicated AI chatbot to [help you keep on top of your DMs](https://www.socialmediatoday.com/news/metas-working-on-a-dedicated-ai-chatbot-for-group-chats/811522/). It will help you “_catch up on what you missed, find places, and products, or just look things up.”_ Meta’s Working on a Dedicated AI Chatbot for Group Chats: (https://www.socialmediatoday.com/news/metas-working-on-a-dedicated-ai-chatbot-for-group-chats/811522/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Instagram** is planning [AI tools](https://www.threads.com/@oncescuradu/post/DULHp5iDDEC?xmt=AQF0LamCXITv5fc3PJ-Nv6Eik4uBnTkC3n9Y7_qfc-O2zg) for creators, content discoverability, connecting friends, and improving search * **xAI** launched [Grok Imagine 1.0](https://x.com/xai/status/2018164753810764061) with 10-second video generation in 720p * **X** is testing [collaborative](https://www.socialmediatoday.com/news/x-formerly-twitter-tests-collaborative-ai-powered-community-notes/811562/), AI-assisted Community Notes * **X** added on two new [iOS widgets](https://www.threads.com/@oncescuradu/post/DUPBY2yDHYu?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg): Chat with Grok + Grok Voice Mode * **xAI** is offering a [free trial of SuperGrok](https://www.threads.com/@theahmedghanem/post/DUaghOuDLP8?xmt=AQF0q2Ovu9L6P-d_8gy8ujWUsuOpr-KJhMpAVF5rd-_fdQ), allowing users to test the new updates announced this week * **Meta** is testing a [standalone Vibes app](https://www.socialmediatoday.com/news/metas-testing-a-standalone-ai-video-app/811380/) in Mexico and Brazil * **Meta**’s new Avocado model is company’s [most capable](https://www.theinformation.com/articles/meta-memo-new-avocado-model-capable-date?rc=kmaysd) pre-trained LLM, according to a company memo * **Reddit** will soon introduce AI [bot verification](https://www.theverge.com/news/874646/reddit-says-a-bot-verification-and-labeling-system-is-coming-soon) and labels to safeguard user trust. * **YouTube **expanded access to [auto-dubbing](https://www.socialmediatoday.com/news/youtube-expands-auto-dubbing-to-all-creators/811375/) to all creators across 27 supported languages. * **LinkedIn **rolled out [verified AI skills](https://news.linkedin.com/2026/Professional_Edge_Skills_Verified), partnering with leading tool developers to certify proficiency * **Tinder** is testing a new [‘Chemistry’ feature](https://techcrunch.com/2026/02/04/tinder-looks-to-ai-to-help-fight-swipe-fatigue-and-dating-app-burnout/), an AI matching tool built to kill swipe fatigue -------------------- ## 💰 QUARTERLY RESULTS _**Highlights from the latest social media company earnings reports**_ -------------------- YouTube Revenue for Full-Year 2025 Topped $60 Billion, Making Video Platform Bigger Than Netflix: (https://variety.com/2026/digital/news/youtube-2025-total-revenue-ads-subscriptions-alphabet-earnings-1236652260/) _** __________**_ **YOUTUBE** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e6180274-aa0c-44e3-8bca-78897419e06f/image.png?t=1770380882) Follow image link: (https://variety.com/2026/digital/news/youtube-2025-total-revenue-ads-subscriptions-alphabet-earnings-1236652260) Caption: * **YouTube’s** **Q4 ad revenue** rose 8.7% to hit $11.38B, yet missed Wall Street expectations. * **Shorts** now average 200B daily views across global audiences * **YouTube’s subscriptions** have hit 325 paying users. **SNAPCHAT** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1e335a11-6e3c-446b-9e7c-8456d94ffda5/image.png?t=1770380746) Follow image link: (https://www.socialmediatoday.com/news/snapchat-faces-growth-challenges-ahead-of-ar-specs-launch/811434/) Caption: * **Snapchat** [lost 3 million daily active users](https://www.socialmediatoday.com/news/snapchat-faces-growth-challenges-ahead-of-ar-specs-launch/811434/) versus Q3, and is now sitting at 474M DAU. * **Revenue** is up 10% to $1.72B for the quarter * **Snapchat+** has grown to 24M subscribers, up 71% **REDDIT** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f0ea775d-667b-4a5a-948e-82b3f4e093ca/image.png?t=1770380780) Follow image link: (https://www.socialmediatoday.com/news/reddit-posts-strong-q4-and-full-year-results/811561/) Caption: * **Reddit **added 5 million users, taking it to [121 million daily users ](https://www.socialmediatoday.com/news/reddit-posts-strong-q4-and-full-year-results/811561/)globally (up 19%) * **Q4 revenue** rocketed 70% to $726M thanks to stronger AI ads * **Full year revenue** is up 69% to $2.2B * **Reddit** sees [AI search](https://techcrunch.com/2026/02/05/reddit-looks-to-ai-search-as-its-next-big-opportunity/) as its next major revenue engine -------------------- ## 💬 YOU CAN QUOTE ME ON THAT **_When I’m quoted in the news, you’ll find it here:_** -------------------- **BBC News** asked me about **P*rnhub’s** move to [tighten access in the UK](https://www.bbc.co.uk/news/articles/cvg5er4ewg6o#:~:text=But%20social%20media,see%2C%22%20he%20said) after the Online Safety Act demanded strict age checks. _(BTW: I’m not a prude with that asterisk, I just don’t want to get caught by your employer’s strict email filter!)_ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bb859551-a140-4a12-ac48-71a35977b06a/BBC_News_Quote_-_Matt_Navarra__1_.png?t=1770374550) Follow image link: (https://www.bbc.co.uk/news/articles/cvg5er4ewg6o#:~:text=But%20social%20media,see%2C%22%20he%20said) Caption: **__________** **Also this week:** * I spoke to **NPR’s Morning Edition** radio show about **TikTok’s** US joint venture and its [rough first week](https://www.npr.org/2026/01/27/nx-s1-5686537/what-does-tiktoks-new-ownership-mean-for-users-in-the-u-s) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4ff1a932-7730-4f68-8bd7-a0b628ba745e/NPR_Quote_-_Matt_Navarra.png?t=1770374564) Follow image link: (https://www.npr.org/2026/01/27/nx-s1-5686537/what-does-tiktoks-new-ownership-mean-for-users-in-the-u-s) Caption: -------------------- ## 💀 LOL -------------------- **Anthropic** is going hard against rival **OpenAI**, claiming it will never introduce ads to Claude. The Super Bowl ads to go with it are 👌👌👌 Open AI boss Sam Altman’s response? In a [420-word rant on X](https://x.com/sama/status/2019139174339928189), he thought the [ads were ‘funny’](https://www.theverge.com/news/874084/ai-chatgpt-claude-super-bowl-ads-openai-anthropic), but also ‘dishonest’ and ‘deceptive’, claiming ads like THAT are not coming to ChatGPT. His response got [ridiculed online](https://www.bbc.co.uk/news/articles/ce3edyx74jko) with users likening his reaction to a toddler tantrum. Watch the ads and see what you think? 👇 Youtube: Can I get a six pack quickly? (https://www.youtube.com/watch?v=kQRu7DdTTVA) Youtube: How can I communicate better with my mom? (https://youtu.be/FBSam25u8O4?si=cOZgwenaeZ5Z1evv) Long-time friend Lia Haberman and I were in sync with our newsletter titles last week 😀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/598b176b-1304-4916-8697-ed5b11e97867/lia_lol.jpg?t=1770138688) Follow image link: (https://www.threads.com/@liahaberman/post/DUJC0UPidBJ?xmt=AQF0RoOtuhgymZq99qkA4OiiT8MWAC2zcMovYzHVYz4JVQ) Caption: A hard, ugly truth… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5156c940-0512-47b8-98f8-183fb4ea69db/Rangel_06022026.jpg?t=1770374487) Follow image link: (https://www.linkedin.com/posts/jrangel_the-social-content-after-everyone-has-weighed-activity-7424844238003003393-L6jF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: -------------------- ## 🔥 MEMES -------------------- Ready to make history? This meme is for you. The “[getting ready to make history](https://dailydot.com/ready-to-make-history-meme)” meme shows the before-and-after of the internet’s most viral moments (with perhaps a little help from AI at times). Tweet: (https://twitter.com/dailyanidala/status/2013416371917382086) Tweet: (https://twitter.com/lipapictures/status/2011448654431998211) Tweet: (https://twitter.com/adorefranchaela/status/2013204582298538214) -------------------- ## 🌡️ VIRAL -------------------- Cunnning! Influencers are hiding** **anti-ICE info in Instagram carousels. The first slide is bait with lifestyle or gossip content, but slide two flips the script. -------------------- Influencers are 'swipefishing' anti-ICE information into Instagram carousels: (https://mashable.com/article/influencers-ice-info-swipefishing-instagram-tiktok-carousel) -------------------- **__________** **Also going viral this week: **🔥 * **Why your kid is yelling** “[chicken banana](https://www.vox.com/life/477716/chicken-banana-song-kids-gen-alpha-6-7)”? -------------------- ## 🪧 BRANDS -------------------- **YouTube** beats traditional TV in viewing hours, but it turns out that big-brand ad budgets lag behind… Some Brands Aren’t Spending Like YouTube Is the New TV: (https://www.wsj.com/articles/some-brands-arent-spending-like-youtube-is-the-new-tv-c2fc31d5) **__________** **More brand news:** * **X** is dangling a [$1 million prize](https://www.socialmediatoday.com/news/x-formerly-twitter-offers-million-dollar-prize-grok-super-bowl-ad-video-generation/811501/) for **Grok**-generated **Super Bowl** ads -------------------- ## 📲 NEW APP -------------------- Here’s a scary thought… are you connected to anyone in the **Epstein files**? 😳 This app can find matches (maybe false positives but maybe not!) in your **LinkedIn** connections. It does require some technical savvy to set up, though. This Tool Searches the Epstein Files For Your LinkedIn Contacts: (https://www.404media.co/this-tool-searches-the-epstein-files-for-your-linkedin-contacts/) **__________** **Also**: * **Watch Club** is producing short video dramas and [building a social network around them](https://techcrunch.com/2026/02/03/watch-club-microdrama-video-social-network/) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****India’s Supreme Court **says Meta’s dominance [makes consent meaningless](https://techcrunch.com/2026/02/03/indias-supreme-court-to-whatsapp-you-cannot-play-with-the-right-to-privacy/), stressing vulnerable users cannot understand the company’s data practices **__________** **Also overheard this week: 👂** * _"The most ambitious, vertically-integrated innovation engine on (and off) Earth, with AI, rockets, space-based internet, direct-to-mobile device communications and the world's foremost real-time information and free speech platform."_ - – **Elon Musk **describes [his new mega-company](https://www.businessinsider.com/xai-sends-staff-q-and-a-on-spacex-merger-2026-2) that includes everything from rockets to the place formerly known as Twitter * _“Dirty Sánchez is a tyrant and a traitor to the people of Spain… Sánchez is the true fascist totalitarian.”_ - **Elon Musk** [isn’t a fan](https://www.theguardian.com/media/2026/feb/04/spain-under-16-social-media-ban-elon-musk-insults) of Spanish PM Pedro Sánchez’s plans to ban under-16s from social media and curb hateful content * _“This is a political attack”_ - **Elon Musk** [isn’t a fan](https://www.threads.com/@mattnavarra/post/DUVgvUtii51?xmt=AQF089UWra2rkhduXI-4lOkeAEbTS30j6MjDadWD8Q130w) of French authorities raiding X’s offices, either - * _“You are imprinting part of your soul or your personality onto the bot.. Maybe it's aligned with who you are, and sometimes maybe it's surprising."_ - – **Moltbook creator Matt Schlicht** on why the AI bot social platform [is so compelling](https://www.businessinsider.com/meta-cto-andew-bosworth-moltbook-2026-2) -------------------- ## 😮 WTF?! -------------------- **xAI **wants to hire** **award-winning writers to train **Grok**… and only pay them $40-$124 per hour! Good luck with that one, Elon. -------------------- xAI Wants to Hire Award-Winning Writers to Train Elon Musk's Stupid AI Chatbot: (https://gizmodo.com/xai-wants-to-hire-award-winning-writers-to-train-elon-musks-stupid-ai-chatbot-2000716233) -------------------- **__________** **Also WTF this week: **👀 * **Wikipedia as a social-style feed?!** [Meet Xikipedia](https://www.engadget.com/apps/a-developer-turned-wikipedia-into-a-social-media-style-feed-174924280.html) * **A controversial Chinese company** has emerged as the licensee of [Khaby Lame’s AI avatar](https://www.semafor.com/article/02/04/2026/three-sheep-the-controversial-chinese-firm-in-charge-of-khaby-lames-ai-avatar) in the recently-announced big-money deal * **Recruiters say LinkedIn **and major job boards have degraded into [unusable spam machines](https://www.fastcompany.com/91482196/recruiters-say-job-boards-like-linkedin-are-dead-heres-how-to-hire-instead) * **Mark Zuckerberg and Elon Musk’s** [‘wild’ dinner with Epstein](https://www.thedailybeast.com/mark-zuckerbergs-wild-dinner-with-epstein-revealed-in-files/) revealed in files * **Pinterest sacked** two engineers for tracking [which workers lost their jobs](https://www.bbc.co.uk/news/articles/cn0k670n0ydo) in a recent round of layoffs -------------------- ## 🪦 RIP _**Social media features heading to the grave:**_ -------------------- All good things must come to an end eventually, it seems. **YouTube** has officially shut down browser tricks that let non-Premium users background-play videos. YouTube slams the door on free browser background play: (https://www.androidpolice.com/youtube-is-officially-killing-this-background-play-loophole/) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a68746c-4baa-49c3-b121-aef2f8961408/3840px-CBS_Sports_logo.svg.png?t=1770377674) Caption: **CBS Sports **is looking for a [Social Media Producer](https://www.samssocialmediaclub.com/job/social-media-producer/) _[Remote, USA]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **The Royal Shakespeare Company** is hiring a [Senior Social Media Manager](https://www.samssocialmediaclub.com/job/senior-social-media-manager-1510/) _[London or Stratford-upon-Avon, UK]_ * **Napster **needs a [Social Media Content Creator](https://www.samssocialmediaclub.com/job/social-media-content-creator/) _[Remote, USA]_ * **Mencap** is recruiting a [Social Media Officer](https://www.samssocialmediaclub.com/job/social-media-officer-3/) _[London, UK]_ -------------------- ## 👌 PRO TIPS -------------------- **Instagram** shared top tips for finding the best stickers for Stories & Reels. -------------------- Instagram Sticker Ideas and Tips for Finding the Best Ones: (https://about.instagram.com/blog/tips-and-tricks/instagram-stickers-ideas) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **Instagram **says boosting your posts [doesn’t affect your reach](https://www.threads.com/@oncescuradu/post/DUNganSDEpn?xmt=AQF0WXQG-gGff1-YaEELklbUW2JkJxwpJIZeOWCVI0UmRg) over time * **New TikTok analysis** revealed premium ad formats can drive [3–4x higher sales impact](https://www.socialmediatoday.com/news/tiktok-shares-insight-into-effective-ad-measurement-approaches/811130/) * **LinkedIn **says that B2B buyers increasingly rely on [authentic human voices](https://www.socialmediatoday.com/news/linkedin-shares-key-trends-in-b2b-marketing/811257/) over brand materials -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of users **TikTok rival [UpScrolled reported reaching](https://www.threads.com/@mattnavarra/post/DUQuxdYCkZ1?xmt=AQF0RoOtuhgymZq99qkA4OiiT8MWAC2zcMovYzHVYz4JVQ) in a matter of days (up from just 125,000) as **TikTok US **suffered teething problems and censorship claims -------------------- **__________** **Even more social stats: **📈 * **ENGAGEMENT: **2026 Social Media Benchmarks Reveal a Brutal Engagement Divide * Social Insider’s latest study analysed 70M posts across TikTok, IG, FB, and X. * TikTok dominates with a 3.70% engagement rate, surging 49% year over year. * Instagram stays stagnant at 0.48%, signalling a plateau in platform interactions. * Facebook drops to a low 0.15% engagement, continuing its long-term downward trajectory. * **HOT LOOK:** TikTok Shop UK has reported [60%](https://www.threads.com/@mattnavarra/post/DUI7CTFClIn?xmt=AQF0RoOtuhgymZq99qkA4OiiT8MWAC2zcMovYzHVYz4JVQ) beauty sales growth driven by K-beauty * **DARK SKY:** Bluesky reports to moderators rose [54%](https://techcrunch.com/2026/01/30/bluesky-issues-its-first-transparency-report-noting-rise-in-user-reports-and-legal-demands/) to nearly 10 million in 2025, driven by spam and harassment * **GROKING IT:** Researchers found ChatGPT citing Grokipedia in [263,000](https://www.threads.com/@mattnavarra/post/DUQR8t8itBB?xmt=AQF0RoOtuhgymZq99qkA4OiiT8MWAC2zcMovYzHVYz4JVQ) responses referencing 95,000 pages. This compares to 2.9 million citing Wikipedia * **BIG SPENDER:** Meta has funnelled [$65 million](https://www.politico.com/news/2026/02/02/meta-drops-65-million-into-super-pacs-to-boost-tech-friendly-state-candidates-00759567) into super PACs backing tech-friendly state candidates in the US -------------------- ## 📈 CHARTED -------------------- The sudden takeover of [vertical posts on Instagram](https://www.threads.com/@mattnavarra/post/DUVgDQCCuny?xmt=AQF089UWra2rkhduXI-4lOkeAEbTS30j6MjDadWD8Q130w) 😮 Check out [more wild insights](https://theconversation.com/i-studied-10-years-of-instagram-posts-heres-how-social-media-has-changed-272898) on how Instagram has evolved over the past 10 years. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d6c51df2-9b64-40bb-83a2-fc3fd0676de2/627164311_17939046864117490_1483296021962383035_n.jpg?t=1770378693) Caption: -------------------- **__________** **Even more social charts: **📈 * **SCROLLING UP:** UpScrolled’s growth amid TikTok’s recent US troubles, [charted](https://www.threads.com/@mattnavarra/post/DUVc-ebihH2?xmt=AQF089UWra2rkhduXI-4lOkeAEbTS30j6MjDadWD8Q130w) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES Britain to work with Microsoft to build deepfake detection system: (https://www.reuters.com/world/uk/britain-work-with-microsoft-build-deepfake-detection-system-2026-02-05/) **_________** **Also this week… **🚨 * **The BBC launched **a £600,000 accelerator backing studios creating content for YouTube, TikTok and Twitch. [[TubeFIlter](https://www.tubefilter.com/2026/02/03/bbc-digital-accelerator-local-youtube-content-mentorship/)] * **US Senators unveiled **a bill to prevent scam ads on social media platforms. [[Reuters $$$](https://www.reuters.com/legal/litigation/us-senators-unveil-bill-prevent-scam-ads-social-media-platforms-2026-02-04/)] * **Imgur has been fined** by the UK privacy watchdog over children’s data handling. [[The Verge](https://www.theverge.com/tech/874271/imgur-fined-by-uk-privacy-watchdog-over-childrens-data-handling)] * **Indonesia lifted** its Grok ban after X pledges concrete steps to stop sexualised deepfakes. [[Social Media Today](https://www.socialmediatoday.com/news/grok-reinstated-in-indonesia-after-recent-nudification-controversy/811061/)] * **W Social plans **to launch in Europe, pitching itself as a trust-first alternative to Elon Musk’s X, built around real identity and zero anonymity. [[Gagadget.com](https://gagadget.com/en/693242-w-social-is-launching-in-europe-a-new-social-platform-based-on-trust-and-user-verification-and-without-musk/)] * **Major VPN firms** have agreed to join the UK’s online-safety consultation. [[TechRadar](https://www.techradar.com/vpn/vpn-privacy-security/vpn-companies-open-to-meaningful-dialogue-with-uk-government-during-childrens-online-safety-consultation)] * **India is considering** banning under-16s from social media. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-05/debate-over-teen-social-media-use-grows-in-key-tech-market-india)] * **Germany’s ruling Conservative party** is pushing a ban on social media for under-16s. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-05/germany-s-conservative-party-considers-social-media-age-limit)] * **France might seek** restrictions on VPN use in campaign to keep minors off social media. [[Engadget](https://www.engadget.com/cybersecurity/france-might-seek-restrictions-on-vpn-use-in-campaign-to-keep-minors-off-social-media-205308716.html)] * **Spain has joined **a growing number of** **countries pushing for a teen social media ban. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-02-03/spain-to-seek-to-ban-under-16-year-olds-from-social-media)] * **The new Dutch government **plans to push for an EU social media ban for under-15s. [[Politico](https://www.politico.eu/article/d66-cda-vvd-dutch-government-aims-to-keep-under-15s-off-social-media/)] * **Unlicensed weight-loss drugs** are being marketed on social media as ‘prizes’. [[The Guardian](https://www.theguardian.com/science/2026/feb/05/unlicensed-weight-loss-drugs-retatrutide-social-media-competitions-prizes)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- _“Social media has been flooded with fake, AI-generated images and videos. But will the majority of users actually care?”_ -------------------- AI 'slop' is transforming social media - and there's a backlash: (https://www.bbc.co.uk/news/articles/c9wx2dz2v44o) -------------------- **__________** **More great weekend reads:** * **OpenAI’s Meta-style makeover** [with ads](https://www.axios.com/2026/02/04/openai-meta-makeover) * **Why is the Trump administration **really [appealing its Meta loss](https://www.theverge.com/policy/874286/ftc-meta-antitrust-appeal-boasberg-tiktok)? * **Are people getting tired **of ["unhinged" brands on social media](https://tappedinculture.substack.com/p/are-people-getting-tired-of-unhinged)? -------------------- ## 😳 AND FINALLY… -------------------- Have you created your **ChatGPT caricature** yet? Apparently its the [latest AI trend to go viral](https://mashable.com/article/chatgpt-caricature-trend-explained-prompts) this week. Here’s how to create your own: 1. Head to ChatGPT and paste in this prompt: "Create a caricature of me and my job based on everything you know about me." 2. Attach a close up headshot of yourself to the prompt. Here's mine: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c2a0796-3ea5-4bb5-8218-ce3b06f0c06d/MattGPT.jpg?t=1770375482) Caption: -------------------- ## 📅 BACK NEXT WEEK… -------------------- And that brings you to the end of this week’s Geekout. I’m heading off to LinkedIn to check which marketing “thought leaders” have posted 12‑slide carousels on Moltbook, complete with: 👉 “Here’s what brands need to understand” 👉 zero hands‑on experience 👉 and a CTA asking if you “agree?” Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/x-is-going-to-mars-dude

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e0ecb57f-c483-46a7-9ef4-a25a95a728fe/Geekout_300126.jpg?t=1769775617) Caption: -------------------- **Advertise in Geekout** Get up to 30% OFF Geekout ads in 2026 **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- _**For the **___**BEST**___** Geekout experience**_ 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/at-least-zuck-isnt-doing-an-onlyfans-yet) -------------------- #### **Hello, geeks!** Oh boy! It’s been quite a week for TikTok in the US… As its shiny new American joint venture overlords (aka Trump’s pals) took the reins, the app promptly fell apart. Glitchy videos, broken comments, delayed creator payouts — and users mysteriously blocked from posting anything mentioning ‘_Epstein’_ or ‘_ICE raids'_. Understandably, the conspiracy theory crowd lit up like a Christmas tree. TikTok US blamed (checks notes)… Oracle. Which, ironically, is one of the new joint venture partners. Ooof! 🤦 Apparently, a “severe weather event” fried one of their data centres. Totally normal launch week stuff. 🤔 More on that hot mess in a moment. Here’s what else is coming up in this week’s Geekout: * **Meta testing Snapchat+ style paid subs:** Premium perks for Instagram + WhatsApp coming soon * **Zuckerberg ignoring internal warnings** to stop teens accessing AI chatbots that get weirdly sexy * **A viral ‘drama queen’ lamb who plays dead** when potential buyers approach * **33+ new Instagram, TikTok, WhatsApp + LinkedIn features** spotted in the wild * **Plus all the latest viral trends,** pro-tips, top jobs, and more… Let’s go!👇 **__________** ==**P.S… 3 cool things**== * 😲** This **[**stealth AI tool**](https://syncly.app/social?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026)** watches TikTok, Instagram, YouTube** 24/7 to track spoken mentions of your brand by creators in their videos… I just spotted it’s offering a **[FREE Social Video Audit](https://syncly.app/lp/geekout-syncly?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026)** + a personalised TikTok-ready video strategy. * 🤬 **What is your Twitter / X Hostility Score?** Is yours higher than mine? **[Check here](https://www.threads.com/@mattnavarra/post/DT3ILRWisWb/how-to-get-your-x-account-hostility-score-and-discover-if-x-is-restricting-or)****.** * 📈 **[This ONE channel](https://www.tatari.tv/case-studies/fabletics?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=Fabletics)**** boosted Fabletics Facebook performance** 20% and cut its ad CPMs by 50%. [ad] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1fcf1c2-1850-4cf9-96b0-c65f877429a4/image.png?t=1769700970) Follow image link: (https://syncly.app/lp/geekout-syncly?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026) Caption: -------------------- **In 2026, one video can tank a brand.** Yet most listening tools are blind. They only track text. They miss what’s actually happening and being in the video. You’re probably missing: * **🗣️ Spoken Mentions:** People say your name, but don’t type it. * 🔗** Untagged Endorsements:** Creators push your product without tagging. * 😱 **Negative PR:** By the time it hits Slack, it’s too late. That’s where [**Syncly Social**](https://syncly.app/lp/geekout-syncly?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026) comes in. It’s built specifically for social video, not retrofitted from legacy text-based listening. Why **Syncly** puts you back in control: * 🤖** True video listening: **Monitor your brand on TikTok/IG/YouTube, even on untagged posts * **🔍 Influencer discovery:** Find creators who fit with your brand by analyzing what they  actually show and say * **🗂️ Competitive intel:** Decode who and what’s driving growth for your competitors ✨** Get a FREE Social Video Audit! ** **Syncly** will unearth videos creators have shared mentioning your brand (or your rivals) **Syncly** will then create a **FREE**_** **_**TikTok-ready video strategy** just for you, to boost reach, clicks, and clout. I just got mine, and it was full of smart ideas — 🔥 **[Get your FREE Social Video Audit.](https://syncly.app/lp/geekout-syncly?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026)** ** Claim FREE Video Audit ** (https://syncly.app/lp/geekout-syncly?utm_source=geekout&utm_medium=newsletter&utm_campaign=01302026) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/194611d6-9cb6-44c5-80c7-d0a2d68195b5/image.png?t=1769705873) Caption: _**…**__**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty : (https://digiday.com/media/tiktoks-ownership-shake-up-sends-creators-scrambling-amid-chaos-and-uncertainty/) -------------------- 2. **Meta to test premium subscriptions **on Instagram, Facebook, and WhatsApp [[MONETISING](https://techcrunch.com/2026/01/26/meta-to-test-premium-subscriptions-on-instagram-facebook-and-whatsapp/)] 3. **Meta CEO Zuckerberg blocked curbs on sex-talking chatbots **for teens, court filing alleges [[DISTURBING](https://archive.is/Sfk7Y)] 4. **EU launched inquiry into X** **over sexually explicit images** made by Grok AI [[PROBING](https://www.theguardian.com/technology/2026/jan/26/eu-launches-inquiry-into-x-over-sexually-explicit-images-made-by-grok-ai)] 5. **TikTok** **settled social media addiction lawsuit** ahead of landmark trial in the U.S [[EVADING](https://archive.is/Cins2)] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/72c3041f-3739-41b1-8b68-3ed0ccc6fb2c/Geekout_Newsletter_Placement.jpg?t=1769703490) Follow image link: (https://www.tatari.tv/schedule-demo?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=CTA) Caption: -------------------- **Facebook** ads flatlining? **TikTok** results still unpredictable? 🫠 So what are the smartest social teams doing about it? They’re adding TV. And no, not Mad Men-era TV. We’re talking **modern, testable, performance-driven TV** that works like Meta _used_ to. [**Fabletics plugged Tatari**](https://www.tatari.tv/case-studies/fabletics?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=Fabletics)** **into their media mix and saw: * 📉 CPMs drop 50% * 📈 Facebook ROAS shoot up 20% TV builds top-of-funnel demand. Then social + search convert it more efficiently. Everything works harder. And no, you _don’t_ need a _Super Bowl _sized ad budget! **This is TV built for performance marketers:** * Test fast * Track CPV, ROAS, CAC * Scale only what works [**Tatari**](https://tatari.tv?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=Tatari)[ helps growth teams](https://tatari.tv?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=Tatari) plan, buy, and measure streaming and linear TV with the same mindset you use for paid social. So, if your Facebook performance is flatlining, this might be your unlock. **👉 **[**Unlock the Paid Social Boost You’ve Been Missing**](https://www.tatari.tv/schedule-demo?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=CTA) Unlock Paid Social Boost (https://www.tatari.tv/schedule-demo?utm_campaign=35705784-GeekoutNewsletter&utm_source=Geekout%20Newsletter&utm_medium=newsletter&utm_content=CTA) -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a4e36c0-4b73-4037-ac38-6d104ec96c8b/image.png?t=1769705836) Caption: ### …TikTok US’s rocky first week -------------------- TikTok users “absolutely justified” in fearing MAGA makeover, experts say: (https://arstechnica.com/tech-policy/2026/01/tiktok-claimed-bugs-blocked-anti-ice-videos-epstein-mentions-experts-call-bs/) -------------------- As the deal to create a separate entity to run TikTok in the USA was finally signed off late last week, there were [celebrations](https://www.businessinsider.com/read-tiktok-ceo-memo-closing-a-deal-avoid-a-ban-2026-1) at the company’s American HQ. But they didn’t last long. Let’s set aside the question of [whether or not the deal is even legal](https://www.theverge.com/news/866977/tiktok-deal-congress-china). As Adam Presser, previously TikTok’s head of operations, was appointed[CEO of TikTok US](https://www.cnbc.com/2026/01/22/tiktok-forms-us-joint-venture-names-a-ceo.html) and the weekend rolled around, the platform was in for a nightmare few days that would have staff and users alike worried. There were severe tech problems lasting [the best part of three days](https://www.theverge.com/news/868679/tiktok-down-outage-us-usds). TikTok US blamed them on a [data centre power problem](https://www.theverge.com/news/867873/tiktok-down-outage-us-data-center-power-outage), which turned out to be caused by the new co-owner of TikTok US, [Oracle](https://www.theverge.com/news/869037/oracle-admits-it-broke-tiktok). Embarrassing! TikTok [warned advertisers](https://www.adweek.com/media/read-email-tiktok-advertisers-screwup/) the failure caused missing ads, broken reporting, and monetisation glitches. Major agencies saw severe under-delivery, forcing brands to shift spend, which spiked CPMs on Meta and YouTube. Some campaigns auto-ended early, worsening performance. Yikes. A few technical issues are to be expected after a major change, perhaps. But there was more. Long before the deal closed, there had been concerns that a bunch of Trump-approved rich folk taking over TikTok’s algorithm in the US could [tighten Trump’s cultural grip](https://www.politico.com/news/2026/01/23/how-the-tiktok-deal-could-tighten-trumps-cultural-grip-00744497) on the app, and the country for widely. In the first few days of TikTok US, those fears seemed to have been made real, with users reporting censorship of posts about [ICE](https://www.washingtonpost.com/technology/2026/01/26/tiktok-censorship-ice-shooting/) and [Epstein](https://www.independent.co.uk/tech/tiktok-epstein-trump-censorship-ice-b2908309.html#Echobox=1769516546). TikTok said this was [not intentional](https://www.npr.org/2026/01/27/nx-s1-5689104/tiktok-epstein-direct-messages), but that didn’t stop California governor Gavin Newsom accusing TikTok of suppressing content critical of Trump. He [pledged to investigate](https://www.theguardian.com/technology/2026/jan/27/gavin-newsom-tiktok-content-critical-of-trump). Whether or not TikTok suppresses anti-Trump content, the fear that it might is completely justified in a country where the President sues media outlets he thinks are unfair to him. I suspect TikTok US will find itself having to justify every pro-Trump moderation decision to users in the future. Meanwhile, TikTok users freaked out over app’s ‘[immigration status](https://techcrunch.com/2026/01/23/tiktok-users-freak-out-over-apps-immigration-status-collection-heres-what-it-means/)’ collection. It turns out that’s some legal box-ticking the previous version of the app also had. But in the context of ICE roaming around the US and rounding people up, it’s understandable that users were worried. It’s also understandable that advertisers might worry that these policies could put users off the app. Competing apps like [UpScrolled](https://www.theverge.com/news/867958/tiktok-upscrolled-app-us-takeover) and [Skylight](https://techcrunch.com/2026/01/26/tiktok-alternative-skylight-soars-to-380k-users-after-tiktok-u-s-deal-finalized/), which saw a boost this week in the US, will no doubt be hoping TikTok’s new American owners screw up spectacularly. They certainly have so far… -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e58c3d88-7b1d-42ef-89b7-40b3992f7148/image.png?t=1769705262) Caption: _**…**__**Platform news you need to know this week…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/69d96d44-5168-41ea-8027-c6f9087ec646/image.png?t=1769775640) Follow image link: (https://www.threads.com/@mattnavarra/post/DUGLhtsivE-/facebook-marketplace-turns-into-bridgertons-ton-with-real-props-up-for-grabs) Caption: Facebook Marketplace launches Bridgerton shop | Credit: Meta / Netflix * **Facebook** has a new [Bridgerton Marketplace page](https://www.threads.com/@mattnavarra/post/DUGLhtsivE-/facebook-marketplace-turns-into-bridgertons-ton-with-real-props-up-for-grabs), where fans of the Netflix show can buy props, signed merch, and enter themed giveaways (US-only) * **Meta** has [blocked teens](https://techcrunch.com/2026/01/23/meta-pauses-teen-access-to-ai-characters-ahead-of-new-version/) from accessing AI characters as it rebuilds a safer system * **Meta** will [scale back Horizon Worlds](https://www.androidcentral.com/gaming/virtual-reality/meta-quest-horizon-worlds-and-game-development-changes-jan-2026) VR and prioritise mobile and third-party titles * **Meta** and Ray-Ban smart glasses partner **EssilorLuxottica** are being [sued](https://www.engadget.com/wearables/a-rival-smart-glasses-company-is-suing-meta-over-its-ray-ban-products-205000997.html) by rival brand Solos, alleging patent infringement * **Meta**'s Creator Marketplace now [auto-populates](https://x.com/peterczepiga/status/2016508083585929632) a list of all the influencers who follow your brand on social media * **Meta**’s new wristband lets paralysed users [move virtual hands](https://www.meta.com/en-gb/blog/university-of-utah-accessibility-research-meta-neural-band/) * **Meta **has spent [more than $6M ](https://www.nytimes.com/2026/01/27/technology/meta-data-center-ads.html)on TV ads in state capitals + Washington, to try to make data centres more popular with politicians and the public * **Meta** is now blocking links to ICE List, [a wiki that names agents](https://www.engadget.com/social-media/meta-blocks-links-to-ice-list-a-wiki-that-names-agents-231410653.html) * **Meta** is being [probed by Ofcom](https://www.theregister.com/2026/01/23/ofcom_probe_whatsapp/) over WhatsApp info it was legally required to provide * **China** ordered a [deeper review](https://www.bloomberg.com/news/articles/2026-01-23/china-deepens-review-of-meta-s-landmark-2-billion-manus-buyout) of **Meta**’s acquisition of Chinese-founded AI startup Manus * **Meta **teased [Super Bowl ads](https://www.meta.com/en-gb/blog/oakley-meta-ad-campaign-spike-lee-marshawn-lynch-ishowspeed/) for its Oakley smart glasses * **Facebook **Dating launched “[Free to Date](https://www.threads.com/@mattnavarra/post/DUGLC8oCkIw?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw),” its first-ever ad campaign targeting young adults * **Facebook** has added a [WhatsApp sticker](https://www.threads.com/@theahmedghanem/post/DUIQz2EjEOM?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) for Pages * **Facebook** is testing a new [More button](https://www.threads.com/@oncescuradu/post/DUIkGq2jMhp?xmt=AQF0-ncCoZu_XovXFyzYy87k5wQfGAQaDOB03I4OriuFXQ) for the options available for comments left on posts **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84dbd275-11d6-401b-992c-ea0901ecd049/image.png?t=1769775887) Follow image link: (https://www.threads.com/@theahmedghanem/post/DUIUSFvjMk5?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) Caption: Instagram is making it easier to DM friends about posts they liked | Credit: @theahmedghanem * **Instagram** plans to test a [paid subscription with premium perks](https://techcrunch.com/2026/01/26/meta-to-test-premium-subscriptions-on-instagram-facebook-and-whatsapp/), incl. unlimited audience lists, seeing who doesn’t follow you back, and viewing Stories anonymously * **Instagram** has made it easier—and more private—to start conversations with friends [based on posts they’ve liked](https://www.threads.com/@theahmedghanem/post/DUIUSFvjMk5?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) * **Instagram Edits** now has [simplified](https://www.socialmediatoday.com/news/edits-gets-simplified-copy-and-paste-improved-track-linking/810642/) copy and paste and improved track linking * **Instagram Edits** has [moved](https://www.threads.com/@theahmedghanem/post/DUIRurHDCvl?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) the creation button to the Projects tab, making it larger and placing it at the top of the page. * **Instagram** is testing a new way to display post dates by showing the [exact posting date](https://www.threads.com/@theahmedghanem/post/DUISv9yDCYD?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) instead of a day count * **Instagram** now labels sponsored ads simply as [“Ad”](https://www.threads.com/@theahmedghanem/post/DUISPylDM2W?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) * **Instagram** has started displaying a count of [Story reshares](https://www.threads.com/@theahmedghanem/post/DUISAA5jGW1?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) within the Story views section * **Threads** made improvements to its [post markup](https://www.threads.com/@theahmedghanem/post/DT2t89mDMAc?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) feature * **Threads** is widely rolling out the ability to [invite a user to a group](https://www.threads.com/@oncescuradu/post/DUIjvGjDJiM?xmt=AQF0-ncCoZu_XovXFyzYy87k5wQfGAQaDOB03I4OriuFXQ) with a link **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00a852f3-1de4-4137-819b-a65a59b67394/image.png?t=1769776331) Follow image link: (https://9to5mac.com/2026/01/27/whatsapp-launches-new-anti-spyware-mode-for-improved-security/) Caption: WhatsApp’s new ‘Strict Account Settings’ option | Credit: Meta * **WhatsApp** announced new [anti-spyware](https://9to5mac.com/2026/01/27/whatsapp-launches-new-anti-spyware-mode-for-improved-security/) security improvements with a ‘Strict Account Settings’ option * **WhatsApp** is building a [paid subscription](https://wabetainfo.com/whatsapp-beta-for-android-2-26-4-8-whats-new/) with exclusive customisation perks like premium stickers, app themes, extra pinned chats, custom ringtones, and new app icons * **WhatsApp** will now [charge AI chatbots](https://techcrunch.com/2026/01/28/whatsapp-will-now-charge-ai-chatbots-to-operate-in-italy/) to operate in Italy * **WhatsApp Channels **now [faces stricter regulation in Europe](https://www.euronews.com/next/2026/01/26/whatsapp-faces-new-user-protection-obligations-under-the-eus-toughest-digital-rules) after being categorised as a Very Large Online Platform (VLOP) under the EU’s toughest digital rules * **WhatsApp **is rolling out Questions to more Broadcast Channels and testing a new [Music feature](https://www.threads.com/@theahmedghanem/post/DUIp-YeDM0O?xmt=AQF053Delb9_4xcpHCT_mRhq4YnRRkKXaoGr5eK2NItYYQ) that lets creators such as musicians share music directly with subscribers * **WhatsApp** is rolling out its [chat history sharing](https://www.threads.com/@wabetainfo/post/DT6obc-iKp-?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) feature for new group members * **WhatsApp **has been [accused of lying](https://uk.pcmag.com/security/162799/lawsuit-alleges-that-whatsapp-has-no-end-to-end-encryption) about having end-to-end encryption. Meta (and some experts) says the plaintiffs are talking nonsense * **WhatsApp **is working on a feature that allows users to [share status updates](https://www.threads.com/@wabetainfo/post/DUCXWx8CLbg?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) from their channels * **WhatsApp** is testing a new [Recent searches tab](https://www.threads.com/@oncescuradu/post/DT27gWWjBbM?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6b240da3-2c3b-491a-9f3c-f6d6258f0229/image.png?t=1769776842) Follow image link: (https://www.businessinsider.com/x-elon-musk-twitter-articles-feature-content-million-dollars-2026-1) Caption: X’s $1 million Article contest is producing a lot of junk | Credit: X * **X**, xAI, and SpaceX could all be [merged into one big company](https://www.theverge.com/tech/870380/elon-musk-space-x-xai-merger) to float on the stock market (or SpaceX could merge with Tesla instead) * **X**’s $1M contest for the most viral article is resulting in [a lot of crap](https://www.businessinsider.com/x-elon-musk-twitter-articles-feature-content-million-dollars-2026-1) * **37+ US attorneys general** are [taking action](https://www.wired.com/story/the-state-led-crackdown-on-grok-and-xai-has-begun/) against **xAI **after people used its chatbot, Grok, to generate a flood of sexualised images * **X** launched ‘[Brand Ranx](https://www.socialmediatoday.com/news/x-formerly-twitter-launches-brand-ranx-super-bowl-ads-tracker/810646/)’ to measure Super Bowl ad response * **X**’s Grok is the [most antisemitic chatbot](https://www.theverge.com/news/868925/adl-ai-antisemitism-report-grok-chatgpt-gemini-claude-deepseek-llama-elon-musk), according to the ADL * **X** users claimed Grok leaked [hidden moderation metrics](https://www.vice.com/en/article/has-grok-been-tricked-into-revealing-what-it-really-thinks-of-your-x-account/) for how offensive you are from 1-100… but X hasn’t confirmed if it’s real or a hallucination. Here’s [how to get your X Hostility Score](https://www.threads.com/@mattnavarra/post/DT3ILRWisWb/how-to-get-your-x-account-hostility-score-and-discover-if-x-is-restricting-or) * **X** now lets you [add images to polls](https://www.threads.com/@jonahmanzano/post/DUAx6Q6iVhV?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) * **Two UK Royal Colleges** have quit **X** because of “[harmful content and abusive behaviour](https://www.bmj.com/content/392/bmj.s185.full)” * **X** may be considering [shutting down Communities](https://www.threads.com/@theahmedghanem/post/DUIa2AHjP4M) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a7aa901-e6a5-4fdb-89ab-ebc92a2ffb57/image.png?t=1769777201) Follow image link: (https://variety.com/2026/digital/global/keke-palmer-demi-lovato-tiktok-global-live-fest-1236644450/) Caption: TikTok launches Global LIVE FEST event | Credit: TikTok * **TikTok** will host its [Global Live Fest](https://variety.com/2026/digital/global/keke-palmer-demi-lovato-tiktok-global-live-fest-1236644450/) on 12 February at Planet Hollywood with Emmy winner Keke Palmer hosting * **TikTok **added video and photo templates for [Valentine’s Day](https://www.threads.com/@mattnavarra/reposts) in the Create tab * **TikTok** is introducing [Smart Split](https://www.threads.com/@theahmedghanem/post/DUIgGk7DFq-?xmt=AQF0-ncCoZu_XovXFyzYy87k5wQfGAQaDOB03I4OriuFXQ) in TikTok Studio on desktop, designed to create viral clips * **TikTok **now automatically [adds links](https://www.threads.com/@oncescuradu/post/DT_U_1bjC0g?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) to movies or TV shows on posts talking about them * **TikTok **is rolling a new design for app buttons in the shape of a rectangle with rounded corners [‘squircle’](https://www.threads.com/@oncescuradu/post/DUIlW1xDN5f?xmt=AQF0-ncCoZu_XovXFyzYy87k5wQfGAQaDOB03I4OriuFXQ) * **TikTok**’s moderation shifts have left [major news creators](https://digiday.com/media/tiktok-moderation-has-pushed-some-news-creators-to-the-limit/) struggling with severe instability, with some quitting the platform entirely * **TikTok** now allows users to add nearby friends [using Bluetooth](https://www.threads.com/@theahmedghanem/post/DUIgZkfjClY?xmt=AQF0-ncCoZu_XovXFyzYy87k5wQfGAQaDOB03I4OriuFXQ) * **TikTok** has added new settings to toggle [alt text](https://www.threads.com/@mattnavarra/reposts) on/off for text and image posts * **TikTok **spotlighted creators at [Sundance](https://www.nbcnews.com/pop-culture/pop-culture-news/tiktok-puts-creators-hollywood-spotlight-sundance-fest-rcna255793), sending 10 top creators to produce festival content * **TikTok US** will [force](https://www.adweek.com/media/tiktok-shop-to-end-independent-shipping-us-logistics/) all brands to use platform-run shipping for Shop sales… …and some sellers plan to [scale back products](https://digiday.com/marketing/some-tiktok-shop-sellers-pull-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/), discounts or exit **TikTok **Shop as a result **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/16dbfc8b-8886-4422-ba42-b11235862f9c/image.png?t=1769777872) Follow image link: (https://www.androidauthority.com/youtube-premium-playback-speed-experiment-3635209/) Caption: YouTube prompts users to subscribe to Premium for faster playback speeds | Credit: Android Authority * **YouTube** says it’s [not planning to paywall](https://www.androidauthority.com/youtube-premium-playback-speed-experiment-3635209/) all playback speed control options, after users spotted prompts suggesting it might. * **Google AI **overviews cite **YouTube** [more than any medical site](https://www.theguardian.com/technology/2026/jan/24/google-ai-overviews-youtube-medical-citations-study) for health queries, a new study suggests * **YouTube** has been criticised by advertisers and after [pulling out ](https://www.theguardian.com/technology/2026/jan/28/youtube-criticised-pulls-out-uk-tv-audience-ratings)of UK TV audience measurement, making it harder to compare viewing figures with other channels. * **YouTube has been hit **by annoying [‘content unavailable’ errors](https://www.androidpolice.com/youtube-content-unavailable-bug/) * **YouTube** has wiped [4.7 billion+ views](https://www.theverge.com/news/869684/youtube-top-ai-channels-removed-kapwing) worth of AI brainrot **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1f861406-b576-481b-8329-4b7f55850d5b/image.png?t=1769778332) Follow image link: (https://www.engadget.com/ai/linkedin-will-let-you-show-off-your-vibe-coding-expertise-140000776.html) Caption: LinkedIn’s new verified AI coding skills certification | Credit: LinkedIn * **LinkedIn** now issues verified [AI coding skill certificates](https://www.engadget.com/ai/linkedin-will-let-you-show-off-your-vibe-coding-expertise-140000776.html) based on real usage data from Replit, Lovabl, Descript, and Relay. app * **LinkedIn **shared how it is [cracking down on fake job listings](https://www.socialmediatoday.com/news/linkedin-outlines-measures-to-combat-scam-job-listings/810921/) and scam recruiters * **Pinterest** is [laying off 15%](https://www.cnbc.com/2026/01/27/pinterest-layoffs-stock-ai.html?irclickid=2ax0S1VbJxycWVU1Ilw2pzP6UkpS77We5QfN3g0&irpid=2605817&irgwc=1&afsrc=1) of its workforce in a push toward AI roles and teams * **Pinterest **added a [media planner](https://www.socialmediatoday.com/news/pinterest-adds-media-planner-to-help-you-manage-your-ad-campaigns/810438/) to help you manage your ad campaigns * **Snap** is spinning its smart glasses team out into its own company, called [Specs](https://www.theverge.com/news/869210/snap-specs-smart-ar-glasses-new-subsidiary) * **Snap** previewed its new ‘[Shared Experiences](https://www.socialmediatoday.com/news/snapchat-previews-shared-ar-experiences-in-specs/810880/)’ tech for its AR Specs * **Snap** is being [sued by YouTubers](https://techcrunch.com/2026/01/26/youtubers-sue-snap-for-alleged-copyright-infringement-in-training-its-ai-models/) for alleged copyright infringement in training its AI models * **Bluesky** teased its [2026 roadmap](https://techcrunch.com/2026/01/27/bluesky-teases-2026-roadmap-a-better-discover-feed-real-time-features-and-more/), including a better Discover feed, real-time features, and more * **Twitch** launched Bloxfest, a three-week Roblox festival with a [$300,000 prize pool](https://www.tubefilter.com/2026/01/28/twitch-roblox-festival-bloxfest-rivals-prizes/) * **Spotify** rolled out [group chats](https://techcrunch.com/2026/01/29/spotify-rolls-out-group-chats/) letting up to 10 people discuss music, podcasts, and audiobooks. **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- As **Meta** looks to build AI into pretty much everything it does, it’s building [shopping assistants](https://techcrunch.com/2026/01/28/zuckerberg-teases-agentic-commerce-tools-and-major-ai-rollout-in-2026/) that search products for you and suggest better deals. They are slated to launch this year. Zuckerberg teases agentic commerce tools and major AI rollout in 2026: (https://techcrunch.com/2026/01/28/zuckerberg-teases-agentic-commerce-tools-and-major-ai-rollout-in-2026/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Meta** says 2026 will bring even [deeper AI features](https://about.fb.com/news/2026/01/2026-ai-drives-performance/), boosting engagement across Facebook, Instagram, Threads * **Meta** added [two new AI models](https://www.threads.com/@oncescuradu/post/DUA4m8UDFWZ?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) in Meta AI’s mobile apps, Fast and Thinking * **Instagram** is working on adding [a shortcut to Manus AI](https://www.threads.com/@alex193a/post/DT2duPHDfP3?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) (recently acquired by Meta) in the settings page * **WhatsApp** is working on a feature that enables [reasoning capabilities](https://www.threads.com/@wabetainfo/post/DT9NO-zCM5Q?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) for Meta AI * **X** could add [labels marking edited images](https://techcrunch.com/2026/01/28/elon-musk-teases-a-new-image-labeling-system-for-xwe-think/) as manipulated… it’s unclear if this is for AI visuals, Photoshop, or something else, though * **xAI** has extended video creation in the Grok app to [10 seconds](https://www.threads.com/@jonahmanzano/post/DUDhDnKiQ3m?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) * **X** has quietly added support for [Apple Intelligence](https://www.threads.com/@theahmedghanem/post/DUIRTFGDFgi?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) writing tools * **OpenAI** is quietly building a [biometric-verified social network](https://www.forbes.com/sites/annatong/2026/01/28/openai-wants-to-create-biometric-social-network-to-kill-xs-bot-problem/) to eliminate bots via Face ID and World’s iris-scan orb tech * **Adobe Photoshop**’s AI tools now offer [higher resolution output](https://9to5mac.com/2026/01/27/photoshops-ai-tools-now-offer-higher-resolution-output-fewer-artifacts-more-control/), fewer artifacts, and more control -------------------- ## 💰 QUARTERLY RESULTS _**Highlights from the latest social media company earnings reports**_ -------------------- 5 of the biggest takeaways from Meta's Q4 2025 earnings call: (https://www.businessinsider.com/meta-q4-2025-earnings-ai-investments-capex-2026-1) _** __________**_ * **Meta’s apps are now used **by [nearly half the planet](https://www.socialmediatoday.com/news/meta-posts-increases-in-users-and-revenue-in-q4/810801/) with 3.58 billion daily active users across Facebook, Instagram, Messenger, WhatsApp, and Threads View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cda4a09d-125d-4124-8f00-0fafc7e1a0c5/image.png?t=1769778548) Follow image link: (https://www.socialmediatoday.com/news/meta-posts-increases-in-users-and-revenue-in-q4/810801/) Caption: Meta’s Q4 Family Daily Active People Insights | Credit: Meta * **Meta** says [nearly 10%](https://www.threads.com/@mattnavarra/post/DUGKWfOijIl?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) of the Reels people view each day are now created in its Edits app * **Meta** [revealed](https://www.threads.com/@mattnavarra/post/DUGKWfOijIl?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) 75% of recommend content on Instagram are original posts. * **Facebook** is now surfacing over [25% more](https://www.threads.com/@mattnavarra/post/DUIUH9nil3N?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA) same-day Reels compared to Q3 2025 * **Meta will spend **as much as [$135 billion on AI infrastructure](https://www.bbc.co.uk/news/articles/cn8jkyk78gno) in 2026, nearly twice last year’s $72 billion outlay * **Mark Zuckerberg claims** AI glasses will become mainstream, calling today’s moment comparable to [smartphones overtaking flip phones](https://techcrunch.com/2026/01/28/mark-zuckerberg-future-smart-glasses/) * **Mark Zuckerberg says** Meta’s Reality Labs will [(eventually) stop losing so much money](https://www.engadget.com/social-media/mark-zuckerberg-says-reality-labs-will-eventually-stop-losing-so-much-money-222900157.html) * **Meta has warned** of potential [“material loss” from trials](https://deadline.com/2026/01/meta-q4-earnngs-warns-potential-material-loss-trials-1236700389/) around youth related issues **LinkedIn Q4 Results** * **LinkedIn now has 1.3 billion members**, though actual active users are probably closer to [around 450 million](https://www.socialmediatoday.com/news/linkedin-continues-to-add-users-revenue/810894/) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c26e0-a38f-41c6-a15d-77c6337b565b/image.png?t=1769778677) Follow image link: (https://www.socialmediatoday.com/news/linkedin-continues-to-add-users-revenue/810894/) Caption: LinkedIn’s latest global map of active users | Credit: LinkedIn * **LinkedIn has topped $5 billion** in [quarterly revenue ](https://www.threads.com/@mattnavarra/post/DUF8FOLiuVg?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw)for the first time * **LinkedIn’s** TikTok-inspired short-form video push [**spiked paid video ads 30%**](https://www.socialmediatoday.com/news/linkedin-continues-to-add-users-revenue/810894/) YoY. -------------------- ## 💬 YOU CAN QUOTE ME ON THAT _**When I’m quoted in the news, you’ll find it here:**_ -------------------- What does a new **US TikTok deal** mean for users? I spoke to **BBC News** about [what might happen next](https://www.bbc.co.uk/news/articles/cq5yynydvgzo)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/438bbc47-22ce-4282-9831-e75ca604d637/BBC_News_Quote_-_Matt_Navarra.png?t=1769770756) Follow image link: (https://www.bbc.co.uk/news/articles/cq5yynydvgzo) Caption: **__________** **Also this week:** * I spoke to **Vogue Business** about what an Americanised TikTok [means for brands and creators](https://archive.is/vUq6s) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/08528419-a1d5-4350-ac22-ad2e5c821f08/Vogue_Business_Quote_-_Matt_Navarra.png?t=1769771779) Follow image link: (https://archive.is/vUq6s) Caption: * **The Times **asked me about British Prime Minister [Keir Starmer's TikTok strategy](https://www.threads.com/@mattnavarra/post/DUGumy-is64?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q), as his digital team invites creators into No 10 to reach young voters who avoid traditional news channels… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d14ab475-4f9f-4d55-b3aa-fb5e82f37d1d/The_Times_Quote_-_Matt_Navarra.png?t=1769771848) Follow image link: (https://www.threads.com/@mattnavarra/post/DUGumy-is64?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q) Caption: -------------------- ## 💀 LOL -------------------- We’ve all had days on LinkedIn that leave you feeling a bit.. 💀 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3678ff02-7c9c-4417-8cfe-0bf634172b02/lotterylol.jpg?t=1769769863) Follow image link: (https://www.instagram.com/p/DT088cikmJb/) Caption: -------------------- ## 🔥 MEMES -------------------- With news that the FBI was investigating Signal chats between Minnesota residents in case they were plotting against ICE, [gallows humour kicked in](https://mashable.com/article/signal-alternative-meme-jokes) on Bluesky and fun memes ensued…. (PSA: we have **no reason **to think Signal is actually compromised, but you can always try your Samsung Smart Fridge as an alternative) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1e547a6-4f0c-4bfc-9621-2604db3014de/Signal_meme_1.jpg?t=1769770088) Follow image link: (https://bsky.app/profile/did:plc:2yhglxsi2owchryafic2gmr3/post/3mdeyxckp4s26) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d1279b0-12c2-4c8d-9234-172830903b5d/Signal_meme_2.jpg?t=1769770232) Follow image link: (https://bsky.app/profile/amandabf.bsky.social/post/3mdeo55pskk2p) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/db15fe66-23ce-4c25-84e7-5fddfcc30beb/Signal_meme_3.jpg?t=1769770462) Follow image link: (https://bsky.app/profile/darklaughtertdb.bsky.social/post/3mderljq2wc2m) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7dd7d7ba-69bf-4b80-941e-d317763330ad/Signal_meme_4.jpg?t=1769770563) Follow image link: (https://bsky.app/profile/vincempls.bsky.social/post/3mdeu3ung2s2p) Caption: -------------------- ## 🌡️ VIRAL -------------------- **Weather influencers **seem to be increasingly popular… But algorithms are increasingly putting entertainment above the facts… -------------------- Weather influencers are going viral. How much should we trust them?: (https://www.npr.org/2026/01/23/nx-s1-5685033/weather-influencers-winter-storm) -------------------- **__________** **Also going viral this week: **🔥 * **TikTok is blowing up** with creators filming their awkward, funny [cold calls](https://www.fastcompany.com/91480562/cold-call-with-me-the-new-tiktok-trend-built-on-phone-call-awkwardness) * **TikTok users have adopted** a [doomed penguin](https://eu.usatoday.com/story/tech/2026/01/26/nihilist-penguin-mountain-meme/88363211007/) as the mascot of overload * **Australian plumber Bruce** has become an unlikely YouTube star by [cleaning horrific drains](https://arstechnica.com/culture/2026/01/australian-plumber-is-a-youtube-sensation/) -------------------- ## 🪧 BRANDS -------------------- Following on from last week’s news about** Dr Pepper **using a **TikTok creator’s jingle** for a big TV ad spot… Brands like **Denny’s**, **Popeyes**, and **Welch’s **want to get in on the act, and** ** [flooded the creator’s comments](https://www.fastcompany.com/91480175/dr-pepper-used-a-tiktok-creators-jingle-now-everyone-wants-to-get-in-on-the-act) begging for their own jingles Dr Pepper used a TikTok creator's jingle. Now everyone wants to get in on the act: (https://www.fastcompany.com/91480175/dr-pepper-used-a-tiktok-creators-jingle-now-everyone-wants-to-get-in-on-the-act) **__________** **More brand news:** * **YouTube** and **the NFL** have teamed up for a [star-packed Super Bowl LX flag football game](https://deadline.com/2026/01/youtube-nfl-super-bowl-lx-flag-football-game-1236699559/) on 7 February * **Warner Bros. Discovery** has [partnered with X and TikTok](https://deadline.com/2026/01/warner-bros-discovery-partners-x-tiktok-winter-olympics-1236699994/) for **Winter Olympics** coverage -------------------- ## 👀 MY FAV READS -------------------- Welcome to “desocialized media”… Platforms built to connect people are now doing the opposite as it all becomes about performing for algorithms. A great read about the increasingly splintered social media and internet culture landscape Instagram Reels and the New Era of Desocialized Media: (https://nymag.com/intelligencer/article/instagram-reels-and-the-new-era-of-desocialized-media.html) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– **[**Internal message from a Meta employee**](https://arstechnica.com/tech-policy/2026/01/tiktok-settles-hours-before-landmark-social-media-addiction-trial-starts/) that may doom **Meta** at upcoming social media addiction trial **__________** **Also overheard this week: 👂** * _“We started with text, and then moved to photos when we got phones with cameras, and then moved to video when mobile networks got fast enough. Soon, we’ll see an explosion of new media formats that are more immersive and interactive, and only possible because of advances in AI.”_ - – **Mark Zuckerberg **on where social media, and Meta, [is going next](https://www.theverge.com/news/869882/mark-zuckerberg-meta-earnings-q4-2025) - * _"Maybe try not tweeting 'SEEMINGLY' racist stuff next time"_ - – **Tech investor Vinod Khosla** [called out](https://www.businessinsider.com/elon-musk-vc-founder-vinod-khosla-argue-racism-maga-2026-1) Elon Musk’s racism this week, leading to a spat with the X boss * _“We assess a lot of AI chatbots at Common Sense Media, and they all have risks, but Grok is among the worst we’ve seen.”_ - – **Robbie Torney**, head of AI and digital assessments at Common Sense Media after [investigating child safety](https://techcrunch.com/2026/01/27/among-the-worst-weve-seen-report-slams-xais-grok-over-child-safety-failures/) across AI platforms * _"I believe that competition and innovation could help better protect young people, without denying them the benefits of communication and sharing responsibly. There is so much we could do, if the regulatory framework was a partner rather than a cudgel.”_ - – **Bluesky CEO Jay Graber **says banning under-16s [won’t fix social media](https://www.ft.com/content/c6980fc4-97b6-40bf-a3d0-c40c3a6cac56) * _“We didn't start talking about masculine corporate energy when that was popular”_ - – **OpenAI boss Sam Altman **in an apparent [dig at Mark Zuckerberg](https://www.businessinsider.com/sam-altman-dig-mark-zuckerberg-masculine-energy-2026-1) * _“TT is under new ownership and we are being completely censored and monitored. I’m unable to upload anything about even after I tried to trick the page by making it look like a comedy video. Let’s delete the app love you!”_ - – **Actor Meg Salter **[reacts](https://deadline.com/2026/01/meg-stalter-leaves-tiktok-censorship-anti-ice-posts-1236697154/) to TikTok’s glitchy first week under new US control - she wasn’t the only one to think the ‘censorship’ was deliberate. -------------------- ## 😮 WTF?! -------------------- **An AI-generated schoolgirl** named **Amelia** has become a far-right viral sensation. Originally created for a **UK Government counter-extremism game**, she’s been widely subverted online. Far-right networks amplified her rapidly, spawning memes, merchandise and even cryptocurrency. Her racist, sexualised iterations now flood X, rising from 500 to 11,000+ daily posts. -------------------- Meet ‘Amelia’: the AI-generated British schoolgirl who is a far-right social media star: (https://www.theguardian.com/politics/2026/jan/25/ai-generated-british-schoolgirl-becomes-far-right-social-media-meme) -------------------- **__________** **Also WTF this week: **👀 * **Two heads, three boobs: **The AI babe meta [is getting surreal](https://www.404media.co/two-heads-three-boobs-the-ai-babe-meta-is-getting-surreal/) * **Facebook AI slop has grown so dark** that [you may not be prepared](https://futurism.com/artificial-intelligence/facebook-ai-slop-dark) * **ChatGPT is pulling answers** from Elon Musk’s Grokipedia, [tests reveal](https://www.theguardian.com/technology/2026/jan/24/latest-chatgpt-model-uses-elon-musks-grokipedia-as-source-tests-reveal) * **No, the Freecash app won’t pay you** [to scroll TikTok](https://www.wired.com/story/no-the-freecash-app-wont-pay-you-to-scroll-tiktok/) * **Influencers are pushing **suspicious peptides. — [How much are you willing to risk](https://www.theverge.com/column/866577/optimizer-peptides-compounding-pharmacies-glp-3-retatrutide-influencers-wellness-wild-west)? * **The UK may ban children from using VPNs** under a new amendment [closing Online Safety Act loopholes](https://mashable.com/article/uk-government-ban-vpns-for-children) -------------------- ## 🪦 RIP _**Social media features heading to the grave:**_ -------------------- **BBC News** is shutting down its **BBC Trending unit**… 📉 The closure cuts four roles amid broader £6 million savings at the BBC World Service. BBC Trending exposed AI Holocaust scams and Down’s syndrome deepfakes. Some staff aren’t happy about losing a unit crucial during rising global disinformation. BBC News Closes Social Media Investigations Unit After 13 Years: (https://deadline.com/2026/01/bbc-news-closes-bbc-trending-1236698116/) **_________** **Also:** * **YouTube is killing** [background-play loopholes](https://9to5google.com/2026/01/28/youtube-background-playback-workarounds-not-working-third-party-browsers/) in a range of web browsers, unless you’re a Premium subscriber -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ca1fbf0f-f8db-4a8e-a164-21b40de3b5a4/LA28.png?t=1769771712) Caption: **The LA28 Olympic & Paralympic Games** needs a [Senior Coordinator, Social Media Marketing](https://www.samssocialmediaclub.com/job/sr-coordinator-social-media-marketing/) _[Remote, USA]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **Canon **is looking for a [Social Media Content Creator Programme Specialist](https://www.samssocialmediaclub.com/job/social-media-content-creator-programme-specialist/) _[London, UK]_ * **BBC Children’s & Education** requires a [YouTube Channel Manager](https://www.samssocialmediaclub.com/job/youtube-channel-manager/)_ [Salford, UK]_ * **Toronto Police Service** is hiring a [Social Media Specialist](https://www.samssocialmediaclub.com/job/social-media-specialist-3/) _[Toronto, ON, Canada]_ -------------------- ## 👌 PRO TIPS -------------------- The team at **Buffer** has put together this useful guide to the benefits of engaging with your own content on **Instagram**. -------------------- Replying to Your Instagram Comments Can Boost Engagement by 21%: (https://buffer.com/resources/instagram-comments-engagement/) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **10 things you need to know** about the [Threads algorithm](https://buffer.com/resources/threads-algorithm/) (according to the **Threads **team) * **TikTok** published a 23-page guide detailing how to run [AI-powered Smart+ campaigns](https://www.socialmediatoday.com/news/tiktok-publishes-new-guide-to-its-ai-powered-campaigns/810439/) * **LinkedIn** shared tips on [how to boost organic posts](https://www.socialmediatoday.com/news/linkedin-shares-tips-on-how-to-boost-organic-posts-infographic/810559/) * **LinkedIn** offered help with maximising [presence in AI search](https://www.socialmediatoday.com/news/linkedin-shares-tips-for-maximizing-presence-in-ai-search/810781/) -------------------- ## 📊 SOCIAL STATS -------------------- **– How much TikTok celeb Khaby Lame** sold [a stake in his business](https://www.hollywoodreporter.com/business/digital/tiktok-creator-khaby-lame-deal-brand-1236486046/) for this week -------------------- **__________** **Even more social stats: **📈 * **TIK-ED OFF:** The daily average of US users deleting the TikTok app increased [nearly 150%](https://www.cnbc.com/2026/01/26/tiktok-uninstalls-are-up-150percent-following-us-joint-venture.html) in the past week * **STAYING AWAY: **[One third](https://news.sky.com/story/us-plans-to-check-tourists-social-media-putting-people-off-travel-13500216) of international travellers may avoid the US under new social-media screening rules * **BIG LEAK:** [149 million](https://www.windowscentral.com/software-apps/149-million-logins-passwords-exposed-outlook-gmail) usernames and passwords have been exposed, covering Facebook, Instagram, TikTok, Roblox, X, and more * **THREADS:** Meta’s X rival is predicted to [grow its audience 19.6%](https://www.threads.com/@mattnavarra/post/DUD-hPnCiMO?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) in 2026 * **SORA’S FALL:** OpenAI’s Sora app exploded at launch but downloads fell 32% in December, then [45%](https://techcrunch.com/2026/01/29/openais-sora-app-is-struggling-after-its-stellar-launch/) in January -------------------- ## 📈 CHARTED -------------------- **Meta's **massive (money printing machine) ad business [keeps growing](https://www.threads.com/@mattnavarra/post/DUGEfP7Ckpt?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/36692597-39c6-4465-8b0a-031ffb521487/Meta_ads_growth.jpg?t=1769772149) Follow image link: (https://www.threads.com/@mattnavarra/post/DUGEfP7Ckpt?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) Caption: -------------------- **__________** **Even more social charts: **📈 * **A REAL LOSS:** Charting Meta Reality Labs’ [quarterly losses](https://www.threads.com/@mattnavarra/post/DUGEJtBCmxz?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) since 2020 * **A REEL SHIFT:** Instagram advertisers are [shifting spend to Reels](https://www.threads.com/@mattnavarra/post/DUDzaUFioYN?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) * **SOCIAL SHOPPING:** Instagram tops [social shopping choices](https://www.threads.com/@mattnavarra/post/DUDy8yKCilm?xmt=AQF0divezE1ofalfi4nedKMAECdOWpLbEzeNVAVgZvzNcw) for US adults -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES French MPs take first step towards banning social media for under-15s: (https://www.bbc.co.uk/news/articles/c07x003vx0yo) **_________** **Also this week… **🚨 * **Canada is considering** banning social media for kids under-14 as part of new online harms laws. [[Politico](https://www.politico.com/news/2026/01/23/canada-teen-social-media-ban-00744939)] * **Indian states **are weighing an Australia-style ban on social media for children. [[TechCrunch](https://techcrunch.com/2026/01/27/indian-states-weigh-australia-style-ban-on-social-media-for-children/)] * **Meta is in talks **about restoring news to Facebook in the Canadian state of Ottawa. [[The Globe & Mail](https://www.theglobeandmail.com/politics/article-ottawa-in-talks-with-meta-about-restoring-news-to-facebook/)] * **Malaysia has lifted** its ban on Elon Musk’s Grok after reviewing new safety measures. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2026-01-23/malaysia-lifts-ban-on-musk-s-grok-after-safety-measures-added)] * **A woman who went viral **for texting and driving is suing YouTube and Meta. [[TubeFilter](https://www.tubefilter.com/2026/01/27/woman-who-went-viral-for-texting-and-driving-is-suing-youtube-and-meta/)] * **TikTok and FIFA** have partnered to fill feeds with behind-the-scenes World Cup content. [[The Guardian](https://www.theguardian.com/football/2026/jan/24/influencer-world-cup-fifa-tiktok)] * **Millions are creating **deepfake nudes on Telegram as AI tools drive global wave of digital abuse. [[The Guardian](https://www.theguardian.com/global-development/2026/jan/29/millions-creating-deepfake-nudes-telegram-ai-digital-abuse)] * **UK ministers accepted** $1 million from Meta to fund placing four AI experts inside government shaping defence, policing, and transport. Critics aren’t impressed. [[The Guardian](https://www.theguardian.com/technology/2026/jan/27/uk-ministers-accept-1m-from-meta-amid-social-media-ban-consultation)] * **Meta’s Reality Labs cuts **have sparked fears of a ‘VR winter’. [[CNBC](https://www.cnbc.com/2026/01/24/metas-reality-labs-cuts-sparked-fears-of-a-vr-winter.html)] * **Schools in England** should be phone-free all day, the UK education secretary says. [[The Guardian](https://www.theguardian.com/education/2026/jan/26/education-secretary-mobile-phone-ban-england-schools-ofsted)] * **A class-action suit** in California says OnlyFans uses bait-and-switch tactics by advertising “full access.” [[Mashable](https://mashable.com/article/onlyfans-subscription-class-action-lawsuit)] * **Meta signed** a deal to pay Corning up to $6 billion for fibreoptic cables in AI data centres. [[CNBC](https://www.cnbc.com/2026/01/27/apple-supplier-corning-wins-6-billion-from-meta-for-ai-optical-fiber.html)] * **Former Paramount co-CEO** Brian Robbins’ new entertainment company will bet on YouTube’s ability to build “awareness and fan love”. [[TubeFilter](https://www.tubefilter.com/2026/01/27/brian-robbins-new-entertainment-company-will-bet-on-youtubes-ability-to-build-awareness-and-fan-love/)] **New features and updates:** * **Meta started** requesting additional information from WhatsApp Business users to verify their accounts for Meta Verified. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DUIQHnMDGyp?xmt=AQF049TWwiJ_E7IDKs9Q3xP323vTC4yc9C2_Tpoy2zD1HA)] * Messenger is now suggesting music and emojis for notes. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DUIr4tSDMWW?xmt=AQF053Delb9_4xcpHCT_mRhq4YnRRkKXaoGr5eK2NItYYQ)] * **TikTok updated **the main profile page with a new UI oriented to the left. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DUDvJbMjGYT?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q)] * **Bluesky added **a new post composer at the top of the Following and Discover feeds. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DT5e4xnjBXB?xmt=AQF0CTsHiUBgmTUHFVqZR9tLCV_kxxl9ew_7fdZaBGC77Q)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- This is a must-read: _“Molly Russell was just 14 when she took her own life in 2017, and an inquest later found negative online content was a significant factor. _ _With many people now pushing for teenagers to be kept off tech platforms, her father explains why he backs a different approach.”_ -------------------- Life after Molly: Ian Russell on big tech, his daughter’s death – and why a social media ban won’t work: (https://www.theguardian.com/society/2026/jan/26/molly-ian-russell-big-tech-daughter-death-social-media-ban) -------------------- **__________** **More great weekend reads:** * **Inside ‘The Com’, **a shadowy network where [child-on-child abuse becomes social currency](https://news.sky.com/story/gamifying-abuse-the-sadistic-online-groups-where-children-trade-harmful-content-for-status-13499988) * **2026 is the year** of [social media’s legal reckoning](https://www.theverge.com/policy/867830/social-media-trials-product-liability-school-districts) * **Redditors are mounting** [a resistance against ICE](https://www.wired.com/story/redditors-are-mounting-a-resistance-against-ice/) * **Are social platform subscriptions** [becoming more accepted?](https://www.socialmediatoday.com/news/are-social-platform-subscriptions-becoming-more-accepted/810538/) * **Age verification is reaching a global tipping point**. [Is TikTok’s strategy a good compromise?](https://www.wired.com/story/age-verification-is-reaching-a-global-tipping-point-is-tiktoks-strategy-a-good-compromise/) * **TikTok-like microdramas are going to make billions this year**, even though [they kind of suck](https://techcrunch.com/2026/01/23/tiktok-like-microdramas-are-going-to-make-billions-this-year-even-though-they-kind-of-suck/) * **Is Australia’s teen social media ban** [actually working?](https://www.socialmediatoday.com/news/is-australias-teen-social-media-ban-actually-working/810674/) -------------------- ## 😳 AND FINALLY… -------------------- This is one smart sheep…** **🐑 A 10-day-old lamb in China went viral for “playing dead” when buyers approach. Video views have passed 10 million and fans have offered **up to $19,000** to buy the lamb 💰💀 China ‘drama queen’ lamb goes viral for playing dead when buyers approach: (https://www.scmp.com/news/people-culture/trending-china/article/3339987/china-drama-queen-lamb-goes-viral-pretending-be-dead-when-potential-buyers-approach) -------------------- ## 📅 BACK NEXT WEEK… -------------------- Your weekly social media debriefing is done. ✅ Help out a fellow social media geek… Share Geekout with the rest of your social team, your boss, “thought leaders” on LinkedIn etc. [Just copy / paste / share this link.](https://geekout.mattnavarra.com/p/at-least-zuck-isnt-doing-an-onlyfans-yet) Sharing Geekout = New subscribers New subscribers = More sponsors More sponsors = I can keep giving it to you for free. And before you go… Did you spot the refreshed Geekout section headers? 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/277d9acb-fd48-4303-a649-653087316720/image.png?t=1769780741) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/04fcdc96-b731-43d5-894e-7bd909fe50f2/image.png?t=1769780721) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ae818596-ccc3-4314-afde-071dbbe1ed19/image.png?t=1769780732) Caption: I felt it was time I made things a little more professional. And hopefully improve your reading experience. More tweaks and polish will be added soon. Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/at-least-zuck-isnt-doing-an-onlyfans-yet

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This week’s main characters include: Ryanair CEO Michael O’Leary, Elon Musk, and of course, Victoria + Brooklyn Beckham. To kick things off… **Hootsuite’s hellweek** Pour one out for Hootsuite’s social media team. They’re dealing with a shitstorm of backlash after it was revealed the company has controversially [struck a deal with U.S immigration services (ICE).](https://betakit.com/hootsuite-dhs-contract/) Reactions to the news from top social media industry pros has [been brutal on LinkedIn](https://www.linkedin.com/posts/michaelrichardcorcoran_first-things-first-hootsuite-is-an-overpriced-activity-7419842903411433473-9XP6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s). Some are urging people to boycott using the company’s tools. Hootsuite frequently leans on influential social media professionals to promote its products and industry reports. With this latest controversy hanging in the air, [securing future collabs is going to be tricky](https://www.linkedin.com/posts/anniemaihodge_yikes-hootsuite-x-ice-i-would-urge-activity-7420033781945962496-gb2O?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s). We’re going to dig into both these stories in a moment, plus: * **TikTok’s US Deal with China is finally done**, but what happens next? * Why a **UK teen social media ban** looks set to become a reality * How **RyanAir’s CEO** gave the world a **masterclass in trolling Elon Musk** * Why **Instagram** is testing a **new definition of ‘Friends’ ** * The most savage **Victoria Beckham wedding dance memes** * **30+ new Instagram, TikTok, Threads, YouTube, X features **spotted in the wild. Let’s go! 👇 -------------------- ### Want to get the most out of ChatGPT? View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/467ac88c-2121-445f-9117-a8ae8ecd5215/CNN_Creative_Refresh_4B.jpg?t=1768433225) Follow image link: (https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_bfa14c26-1076-438c-89fa-680df5a5a2fe_b942af4d&bhcl_id=543f53bb-b49d-48cd-bd9e-6944e7494f84_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) Caption: ChatGPT is a superpower if you know how to use it correctly. Discover how [HubSpot's guide to AI](https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_bfa14c26-1076-438c-89fa-680df5a5a2fe_b942af4d&bhcl_id=543f53bb-b49d-48cd-bd9e-6944e7494f84_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) can elevate both your productivity and creativity to get more things done. Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI. [Download the free guide](https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_bfa14c26-1076-438c-89fa-680df5a5a2fe_b942af4d&bhcl_id=543f53bb-b49d-48cd-bd9e-6944e7494f84_8b6aada6-7495-4d35-bc5d-0f0ec9b8993b_e3a5a5c0-b543-4080-a229-3fc6b3593f2c) ⚡️Get FREE ChatGPT Prompts⚡️ (https://offers.hubspot.com/using-chatgpt-at-work?utm_medium=email-media-newsletter&utm_source=7U1DQVWSR3&utm_campaign=creator&utm_content=beehiiv&utm_term=version-r&_bhiiv=opp_bfa14c26-1076-438c-89fa-680df5a5a2fe_b942af4d) -------------------- ## 🔥 GEEKOUT HOT 5 _**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- TikTok closes deal to split US app from global business: (https://www.bbc.co.uk/news/articles/c3edd1l328lo) -------------------- 2. **UK launched consultation on a social media ban** for under 16s [[DEBATING](https://www.bbc.co.uk/news/articles/cgm4xpyxp7lo)] 3. **Ryanair boss thanked Elon Musk for 'boost' in ticket sales **after online row [[TROLLING](https://archive.is/N6z5Q/again?url=https://www.washingtonpost.com/world/2026/01/21/ryanair-elon-musk-airline-x-fight/)] 4. **FTC appealed ruling in Meta antitrust case** over Instagram and WhatsApp deals [[APPEALING](https://www.socialmediatoday.com/news/ftc-announces-appeal-in-meta-antitrust-case/810059/)] 5. **TikTok quietly launched a dedicated app for microdramas** in the US and Brazil [[APP-EALING](https://www.businessinsider.com/tiktok-launches-a-new-micro-drama-app-called-pinedrama-2026-1)] -------------------- ### 🚨 EVERYONE’S TALKING ABOUT Will the UK follow Australia with a teen social ban? -------------------- How quickly could the UK ban teenagers from social media?: (https://news.sky.com/story/how-quickly-could-the-uk-ban-teenagers-from-social-media-13497587) -------------------- Love it or loathe it, Australia’s idea is [spreading](https://www.reuters.com/world/asia-pacific/australia-europe-countries-move-curb-childrens-social-media-access-2025-12-09/) around the world. And this week, talk has rapidly accelerated about the possibility of the UK introducing a social media ban for under 16s. The pressure is on to do this quickly. After the recent Grok scandal brought the issue to front of mind, the government [announced a consultation](https://www.bbc.co.uk/news/articles/cgm4xpyxp7lo) on the possibility of the ban ([here’s a reminder](https://news.sky.com/story/what-uk-social-media-ban-on-children-could-look-like-as-government-considers-action-13496437) of what that entails). More than 60 Labour MPs [urged](https://www.theguardian.com/media/2026/jan/18/labour-mps-starmer-under-16s-social-media-ban) Starmer to back the ban and names like Hugh Grant [signed a letter](https://www.theguardian.com/media/2026/jan/20/hugh-grant-esther-ghey-letter-under-16s-social-media-ban) urging the policy. But a consultation would take as long as a year before legislation could be considered. The opposition Conservative party want Starmer to [go faster](https://www.theguardian.com/commentisfree/2026/jan/21/britain-parent-conservative-social-media-ban-children-kemi-badenoch), and they might get their wish. The House of Lords has [backed](https://www.bbc.co.uk/news/articles/cz0pnekxpn8o) a ban - meaning it could possibly happen far more quickly. But ‘act in haste, repent at leisure’ is a phrase the government should keep in mind. Labour peer Harriet Harman has branded the government’s social media plan a “[shambles](https://news.sky.com/story/harriet-harman-why-labours-shambles-social-media-plan-wont-be-fixed-by-ban-13497710)” lacking coherent legislative coordination. Other voices are against the idea. The Liberal Democrats propose [film-style age ratings](https://www.bbc.co.uk/news/articles/c8e5149egl2o) for social media apps instead, for example. Meanwhile, Meta’s position on all this is pretty clear. This week it blasted teen safety lawsuits as [cherry-picked narratives](https://about.fb.com/news/2026/01/metas-record-protecting-teens-supporting-parents/) that distort realities of teen well-being. It says it regulates itself by launching protections like suicide tools, Teen Accounts, AI guardrails, and the like. So expect pushback in the UK as there was in Australia. And with tech companies’ access to UK ministers [dwarfing](https://www.theguardian.com/politics/2026/jan/17/tech-companies-access-to-uk-ministers-dwarfs-that-of-child-safety-groups) that of child safety groups, they’ll certainly get a chance to put their case across. When it comes down to it, if social media truly is harmful to under 16s, a ban makes sense. But the science is FAR from conclusive. Some recent research suggests [the panic could all be overblown](https://www.techdirt.com/2026/01/21/two-major-studies-125000-kids-the-social-media-panic-doesnt-hold-up/). And with kids kept indoors far more than they used to be in the past, social media is the only social life some of them have. What harm will taking it away do to them in the long run? Perhaps [testing](https://www.theguardian.com/media/2026/jan/20/uk-study-examine-effects-restricting-social-media-children) that _before_ introducing a kneejerk ban to get a boost in the polls might be the best idea? -------------------- ## ✨ NEW & NOTEWORTHY _**Everything else you need to know from the past seven days…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bd462d64-ca22-41a4-882b-ebde1088e31e/IMG_0647.jpg?t=1769177184) Follow image link: (https://www.threads.com/@oncescuradu/post/DTxWlbmjOXw?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) Caption: Facebook’s refreshed design for profiles * **Facebook** has tweaked the design for [public profiles](https://www.threads.com/@oncescuradu/post/DTxWlbmjOXw?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) featuring a posts count. You can also now display your interests, promo links, and a link to your media kit * **Meta **has been accused of [routinely overlooking](https://www.bloomberg.com/news/articles/2026-01-19/meta-overlooks-ads-from-illegal-gambling-sites-says-uk-watchdog) ads from unlicensed gambling operators on Facebook and Instagram * **Meta** has asked its Oversight Board to establish definitive rules for [permanently banning](https://www.socialmediatoday.com/news/meta-looks-to-establish-definitive-rules-on-banning-public-figures/810025/) public figures * **Meta**'s new AI team delivered its [first key models](https://www.reuters.com/technology/metas-new-ai-team-has-delivered-first-key-models-internally-this-month-cto-says-2026-01-21/) internally this month, CTO Andrew ‘Boz’ Bosworth says * **Facebook** Live now lets you [boost your live videos](https://www.threads.com/@jonahmanzano/post/DTsWq9PCdWx?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) for greater reach * **Facebook **is testing a new way to [view Stories](https://www.threads.com/@theahmedghanem/post/DTxhsezjBvS?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) by pulling down on the screen to reveal them (it’s annoying) * **Facebook ** has been spotted showing a profile’s total [number of posts](https://www.threads.com/@jonahmanzano/post/DT2l94AiVHp?xmt=AQF0FEzhRlXy5sQ-bi1zrWaOE_gMTyyYfBczoXtqFyD6TA) * **Facebook **is testing moving the [settings menu](https://www.threads.com/@theahmedghanem/post/DT0H9RCjNXy?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to the left side of the header near the app logo **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a5c90dd1-f8d8-48e7-a12c-fa6688742226/Screenshot_2026-01-23_at_12.22.46.png?t=1769170980) Follow image link: (https://www.businessinsider.com/instagram-testing-new-definition-of-friends-following-count-2026-1) Caption: Instagram testing ‘Friends’ count on profiles | Credit: @oncescuradu * **Instagram** has a [new definition of ‘friends’.](https://www.businessinsider.com/instagram-testing-new-definition-of-friends-following-count-2026-1) It’s testing [replacing ‘following’ counts on profiles](https://www.threads.com/@mattnavarra/post/DTzwJ_nCvuS), with 'friends' counts, showing mutuals only… **…Instagram** is also [labeling some content](https://www.businessinsider.com/instagram-testing-new-definition-of-friends-following-count-2026-1) in the feed as "friends" instead of "posts" or "following." * **Instagram **now lets you select multiple photos and videos and turn them [into one video](https://www.threads.com/@jonahmanzano/post/DTxI7lzCaJx?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **Instagram**’s [Early Access](https://www.threads.com/@lindseygamble_/post/DTwZADzjfXb?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) feature appears to be rolling out to more creators * **Instagram** has renamed Shots to [Instants](https://www.threads.com/@ihammod_oh/post/DTz3SGqiLMN?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **Instagram** seems to have quietly discontinued the ability to [rearrange your profile grid](https://www.threads.com/@theahmedghanem/post/DTsPlT6DDMs?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **Instagram** is testing a new [minimal colour scheme](https://www.threads.com/@theahmedghanem/post/DTsN57JDMUl?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) for Story creation icons * **Instagram** has added a prompt [encouraging you](https://www.threads.com/@theahmedghanem/post/DTxjV6hDJAe?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to follow a creator’s broadcast channel to see more of their content * **Instagram **now lets you [reshare](https://www.threads.com/@theahmedghanem/post/DTnNf8UDIxW?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) Stories from your archive directly within Story creation mode * **Instagram **has a new [‘Highlight’ sticker](https://www.threads.com/@jonahmanzano/post/DTlWyldE_KO?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/897a423c-ef39-4c04-9fd6-1ca548323a01/Screenshot_2026-01-23_at_12.28.28.png?t=1769171650) Follow image link: (https://app.beehiiv.com/posts/153d883d-320d-44b4-a5cb-c436c9efbb77/edit#:~:text=https%3A//www.threads.com/%40%E2%80%A6) Caption: Threads’ testing new in-app browser | Credit: @oncescuradu * **Threads **is following X’s lead with an updated [in-app browser](https://www.threads.com/@oncescuradu/post/DTxYEwKDP0o?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) on iOS. When tapping a link in a post, the new browser keeps the original post and engagement buttons visible. * **Threads** is rolling out [ads worldwide](https://www.facebook.com/business/news/ads-on-threads-one-year-in). Ad formats available include 4:5 aspect ratio, carousel format, Advantage+ catalog and app ads * **Threads** is now [more popular than X](https://www.threads.com/@mattnavarra/post/DTsLmyVilP0?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw) on mobile, but X still dominates on the web. * **Threads** might show a clever ‘edit your post to make it better for Threads’ [prompt](https://www.threads.com/@cmcalgary/post/DTxKqecFFXH?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) when you cross-post from Instagram * **Threads **may soon let you add animated [stickers](https://www.threads.com/@alex193a/post/DT0legLjSmO?xmt=AQF0g18L6_nF-VTH0lM51YFmlgOEGvvxoEYYecZvOh0ktw) to your posts * **Threads** has added a new [animated effect](https://www.threads.com/@theahmedghanem/post/DTxjv4rjO0U?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to the posting progress bar **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ac541fa7-736a-4da1-9110-3362d17d2b05/image.png?t=1769171986) Follow image link: (https://www.androidpolice.com/cover-photos-are-coming-to-whatsapp/) Caption: WhatsApp testing Facebook-style cover images for profiles | Credit: WABetaInfo * **WhatsApp** is testing Facebook-style [cover photos](https://www.androidpolice.com/cover-photos-are-coming-to-whatsapp/) to personalize user profiles * **WhatsApp **has started notifying users that [ads are coming](https://www.threads.com/@nuurrianti/post/DT0BRcTjn1a?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to Status and Channels, as previously announced * **WhatsApp** on the web will finally get [voice and video call](https://9to5mac.com/2026/01/19/whatsapp-web-voice-video-call-support-for-group-chats/) support for group chats * **WhatsApp **is testing [replacing Tenor](https://www.threads.com/@wabetainfo/post/DTmCElQCH2C?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) with the Klipy as the app’s GIF provider * **WhatsApp** is testing an [easier way](https://www.threads.com/@wabetainfo/post/DTtw_00CO5h?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to join the app’s beta programme **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/65108908-d179-42ab-9df5-72e19b538198/image.png?t=1769172170) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-adds-starter-packs-topic-based-follow-lists/810192/) Caption: X’s new Bluesky-like ‘Starter Packs’ launched | Credit: X * **X **has copied **Bluesky** with a [‘Starter Packs’ feature](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-starter-packs-topic-based-follow-lists/810192/) that helps you find top accounts to follow in various niches * **X** has publicly released its [ranking algorithm](https://x.com/XEng/status/2013471689087086804), revealing how posts surface, spread, and earn momentum across the feed …but **Elon** says “it sucks” as **X**’s updated algorithm is reportedly flooding user’s feeds with [irrelevant junk](https://www.threads.com/@mattnavarra/post/DTu3Z_ziKlH?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) * **California’s AG** ordered** xAI **to [halt](https://techcrunch.com/2026/01/16/california-ag-sends-musks-xai-a-cease-and-desist-order-over-sexual-deepfakes/) deepfake and CSAM generation immediately * **X**’s XChat can now be installed as a [standalone web app](https://www.threads.com/@theahmedghanem/post/DTxi5exjLU-?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **X**’s XChat has new [message organisation](https://www.threads.com/@jonahmanzano/post/DTz7uHOCQc_?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) options * **X** is experimenting with [paid promotion tags](https://www.threads.com/@mattnavarra/post/DT2TB_uimul?xmt=AQF0Yh-JZxgivP0z_uHNKpSldjKzalb53Hr8cdLA8glyAw) in-stream * **X** has launched a [$1 million contest](https://www.socialmediatoday.com/news/x-formerly-twitter-offers-million-dollar-prize-best-article-long-form-post/809930/) to lure writers into posting long-form articles. But it will likely reward the wrong sort of creators. * **X **has added a new section in the feed that prompts users to [revisit](https://www.threads.com/@theahmedghanem/post/DTsOPynjCgh?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) their saved bookmarks. * **X’s Grok** is still accessible in Malaysia and Indonesia despite a ban as [VPNs let users straight in](https://www.theguardian.com/technology/2026/jan/18/grok-x-ai-tool-still-accessible-malaysia-despite-ban-vpns) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/274e1cf6-3d7c-434d-ad16-64bdfed9145d/image.png?t=1769172618) Follow image link: (https://www.socialmediatoday.com/news/tiktok-launches-new-ad-options-for-streaming-providers/810163/) Caption: TikTok’s new ‘Streaming Ads’ launched | Credit: TikTok * **TikTok**'s new ‘Streaming Ads’ and ‘New Title Launch’ ad options help movie studios and streaming services convert [movie fan interest](https://www.threads.com/@mattnavarra/post/DTxubUSiF5w?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) into ticket sales and subscriptions… …and **TikTok** also announced more [big ad platform upgrades](https://ads.tiktok.com/business/en/blog/tiktok-product-preview) for 2026 * **TikTok** is introducing [stricter age detection](https://www.socialmediatoday.com/news/tiktok-adds-teen-safety-measures-in-eu-outlines-economic-contribution/809942/) across Europe to curb under-13 access * **Sacked TikTok workers** in the UK have launched [legal action](https://www.theguardian.com/technology/2026/jan/16/sacked-tiktok-workers-uk-legal-action-union), accusing the company of ‘union busting’ * **TikTok **says it will offer creators [up to 90% revenue share](https://www.threads.com/@jonahmanzano/post/DT2kGcRCTe9?xmt=AQF0FEzhRlXy5sQ-bi1zrWaOE_gMTyyYfBczoXtqFyD6TA) from next month * **TikTok** now adds a [‘Frequently watched’ badge](https://www.threads.com/@oncescuradu/post/DTxtJNAjBPE?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) to content from accounts you engage with most often through likes, shares and comments. * **TikTok** Shop has introduced [Shoppable Photos](https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos) for carousel-style, product-tagged posts * **TikTok** unveiled a pixel-powered tool to measure [off-platform sales](https://www.adweek.com/media/tiktok-shop-off-site-performance-pixel-tracking/) * **TikTok** can [continue operating](https://www.politico.com/news/2026/01/21/canada-tiktok-court-ruling-00739237) in Canada for now, after a federal judge overturned a ban * **TikTok **now lets you quickly [save stickers](https://www.threads.com/@oncescuradu/post/DTvM8SBDDAi?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) posted as comments * **TikTok** now supports posting [Live Photos](https://www.threads.com/@theahmedghanem/post/DTxhSbfDNlq?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **TikTok **added new options to the [discard button](https://www.threads.com/@theahmedghanem/post/DTnOR1NjCso?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg), allowing you to save a post as a draft or send it directly to a friend. * **TikTok **is rolling out more widely the ability to [add fundraisers](https://www.threads.com/@oncescuradu/post/DTxmI9TDNwT?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) in posts **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1b5a5ee5-6a49-4b1f-933e-9d9438f9ed58/image.png?t=1769172949) Follow image link: (https://variety.com/2026/tv/global/bbc-confirms-landmark-youtube-deal-1236636483/) Caption: BBC confirm landmark content deal with YouTube | Credit: BBC / YouTube * **The BBC** has confirmed its landmark **YouTube** deal, including [new channels](https://variety.com/2026/tv/global/bbc-confirms-landmark-youtube-deal-1236636483/) for kids and young adults, and Winter Olympics coverage * **YouTube **is redesigning mobile video management to [reduce clutter](https://www.socialmediatoday.com/news/youtube-updates-video-management-options-on-mobile/810030/). ‘Manage videos’ is removed, with ‘Your videos’ now the main hub. * **YouTube TV** will [launch](https://www.theverge.com/news/864566/youtube-tv-custom-multiview-channel-packages) custom multiview and channel packages ‘soon’ * **ICYMI: YouTube **[subtly changed ](https://design.google/library/youtube-new-red-color)its iconic red brand colour, to a softer shade, last year. Technical issues, screen burn-in, and harshness of the previous red drove the update. **…YouTube’s** icons [also got a dynamic upgrade.](https://www.threads.com/@mattnavarra/post/DTzx2BxEYWv/video-you-tube-is-moving-away-from-its-iconic-shade-of-red-you-tube-is-subtly) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a4973c36-f347-44c5-9ffd-848055fd8fce/image.png?t=1769173324) Follow image link: (https://techcrunch.com/2026/01/22/snapchat-gives-parents-new-insights-into-teens-screen-time-and-friends/) Caption: Snapchat rolling out upgraded Family Center parental tools | Credit: Snap * **Snapchat** upgraded its [Family Center tools](https://techcrunch.com/2026/01/22/snapchat-gives-parents-new-insights-into-teens-screen-time-and-friends/), enabling parents to view how long their child spends using different parts of the app. Parent’s will also be able to view additional details about the friends they add * **Snapchat** is replacing ‘Crystals’ with creator rewards displayed [directly in US dollars](https://www.threads.com/@jonahmanzano/post/DT2krY0iVky?xmt=AQF0FEzhRlXy5sQ-bi1zrWaOE_gMTyyYfBczoXtqFyD6TA) * **Snap **has unexpectedly settled a major [teen addiction case](https://www.bbc.co.uk/news/articles/c62ndl2ydzxo) just days before trial. Snap CEO Evan Spiegal will now no longer have to testify in front of a jury. * **Substack **launched a beta [TV app](https://on.substack.com/p/introducing-the-substack-tv-app-now) for Apple TV and Google TV, extending creator video to living rooms. * **LinkedIn** now lets you search for jobs by [describing](https://www.threads.com/@oncescuradu/post/DTnd9ftDNCK?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) the job you want * **CapCut **is introducing [Tasks](https://www.threads.com/@theahmedghanem/post/DTnQz63jF3g?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) that allow users to earn free credits by completing them. **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- Someone’s been taking ideas from OpenAI’s Sora… **YouTube** will soon let creators make Shorts using [AI replicas of themselves](https://www.theverge.com/news/864610/youtube-shorts-ai-likenesses-neal-mohan-2026). YouTubers will be able to make Shorts with their own AI likenesses: (https://www.theverge.com/news/864610/youtube-shorts-ai-likenesses-neal-mohan-2026) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Facebook** and** Instagram** have got AI-powered [translations](https://about.fb.com/news/2025/10/discover-reels-around-world-meta-ai-translation/) for Reels in five more languages * **Meta’s AI** **app** now lets you [create a voice model](https://www.threads.com/@jonahmanzano/post/DTxY-Q2CeAU?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) from your own voice * **Instagram Edits** added a new Tag effect that uses Meta AI to [identify people](https://www.threads.com/@theahmedghanem/post/DTxiplDjG5o?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) and let you tag anyone directly within the clip you’re editing. * **TikTok’s AI-chatbot** **Tako** now has the ability to generate AI images for [restyling, creating and editing](https://www.threads.com/@jonahmanzano/post/DTxgdIlCVMt?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg) * **TikTok** added ‘Auto-select’, letting Smart+ AI ad campaigns [analyse existing ads](https://www.socialmediatoday.com/news/tiktok-adds-more-control-options-to-smart-campaigns/810168/) and recommend winning creatives. * **Adobe Premiere **added powerful new AI masking tools for [faster editing workflows](https://www.engadget.com/ai/adobe-unveils-new-ai-powered-video-editing-tools-for-premiere-140000970.html) * **Adobe Acrobat** now uses AI to turn your PDFs into [podcasts or presentations](https://blog.adobe.com/en/publish/2026/01/21/work-smarter-acrobat-turn-docs-presentations-podcasts-edit-pdfs-ai) -------------------- ## 💬 YOU CAN QUOTE ME ON THAT _**When I’m quoted in the news, you’ll find it here:**_ -------------------- **Elon Musk’s** latest feud is an idiotic mudslinging match with a budget airline! 🍿 I spoke to **The Washington Post** about **Ryanair’s** [latest social media stunt ](https://www.washingtonpost.com/world/2026/01/21/ryanair-elon-musk-airline-x-fight/)that generated headlines (and a 2-3% flight bookings boost!)… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/00c2aa31-a7fa-4edc-ab47-597239968e93/Washington_Post_Quote.png?t=1769165733) Follow image link: (https://archive.is/KYMQF) Caption: -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8aa59de8-540f-4be5-8e4c-3460927a23e4/Rangel_2016.jpg?t=1769166938) Follow image link: (https://www.linkedin.com/posts/jrangel_working-in-social-media-in-2016-vs-2026-activity-7417958831546359808-QCH6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/315cdf3c-4add-4ea0-9c77-14781115542c/toddlers.jpg?t=1769167114) Follow image link: (https://www.theguardian.com/commentisfree/picture/2026/jan/20/ella-baron-keir-starmer-donald-trump-social-media-ban-cartoon) Caption: Instagram: (https://www.instagram.com/p/DTkwLKUDqwC/) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8b5e3e75-08be-4599-b431-d2068f3c261b/Screenshot_2026-01-23_at_13.07.13.png?t=1769173650) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-this-post-is-gonna-activity-7419408370492862464-zi7k?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: -------------------- ## 🔥 MEMES -------------------- It’s been a week for the **Beckhams**… again. This week’s very public family feud drama on Instagram between Brooklyn Beckham and his parents was a force of intense meme energy. And one of Brooklyn’s many accusations sparked the most wild meme responses… His Mum (Victoria Beckham) hijacking the first dance at his wedding with some very “inappropriate’ moves. We might have already just witnessed the best memed moment of 2026… 💃🏻 😳 😵 The Memes About This One Wild Detail In The Beckham Family Drama Are So Good: (https://www.buzzfeed.com/mjs538/beckham-family-drama-memes) TikTok Video: (https://www.tiktok.com/@crochetwithjojox/video/7597474648443473174?is_from_webapp=1&sender_device=pc) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0c54adc-b1aa-4341-b9b6-2ef3d3c9ba0e/Beckham_DM.jpg?t=1769167861) Follow image link: (https://x.com/Wigan_Steven/status/2013350291278565584) Caption: Tweet: (https://twitter.com/superkeara/status/2013427681484849630) Tweet: (https://twitter.com/vitt2tsnoc/status/2013560010681249833) Find _many_ more Beckham memes [here](https://in.mashable.com/culture/104923/victoria-beckham-becomes-meme-material-after-brooklyn-beckhams-viral-wedding-post), [here](https://www.standard.co.uk/showbiz/brooklyn-beckham-memes-b1267227.html), and [here](https://www.dailymail.co.uk/tvshowbiz/article-15479893/Victoria-Beckhams-never-met-dancefloor-doesnt-like-tweet-resurfaces-internet-EXPLODES-hilarious-memes-Brooklyns-claim-mother-danced-appropriately.html). -------------------- ## 🌡️ VIRAL -------------------- **TikTok's** new deeply silly trend is… **impersonating owls**. TikTok’s newest absurdist obsession features creators delivering **wildly hyper-specific owl impressions.** Celebrity-styled hoots include **Jennifer Coolidge, Shakira-hip owls, and Drag Race backstage birds.** The **#owl **tag has been used on over **561,000 videos** as the trend soars like an owl that has just plucked a mouse from the ground. -------------------- TikTok's new deeply silly trend? Impersonating owls.: (https://mashable.com/article/tiktok-impersonating-owl-trend) -------------------- **__________** **Also going viral this week: **🔥 * **An alarming bus detour** went viral [in real-time on Bluesky](https://dailydot.com/passenger-documented-best-us-detour-on-bluesky) * **Why “vagueposting” exploded** on social media and [why people already want it gone](https://dailydot.com/what-is-vagueposting) * **TikTok is drooling **over this massively viral [two-ingredient “Japanese cheesecake”](https://dailydot.com/japanese-cheesecake-tiktok-trend) -------------------- ## 🪧 BRANDS -------------------- Most brands would quiver in fear if **Elon Musk** trained his bile on them, but **Ryanair** is no ordinary brand. We had a few days of **insults being flung between** **Musk** and **airline boss Michael O’Leary**, after Ryanair said it would not add Starlink-powered wifi to its planes as it was too expensive and passengers wouldn’t pay…. **Musk said he wanted to buy Ryanair **and let someone called Ryan run it… And then **the airline ramped up the trolling way beyond X posts **and got a day of good PR as a reward… Why is Ryanair fighting with Elon Musk?: (https://news.sky.com/story/elon-musk-vs-ryanair-could-tech-billionaire-actually-buy-budget-airline-and-what-started-online-spat-13497018) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2f07e3d7-dda8-4675-9260-1f9df6631a7e/Ryanair.jpg?t=1769168435) Follow image link: (https://www.threads.com/@mattnavarra/post/DTxTQ_NihZE?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) Caption: Tweet: (https://twitter.com/Ryanair/status/2013655641600987263) **__________** **More brand news this week:** * **Dr Pepper **turned viral creator **Romeo Bingham’s TikTok jingle** into [a hit TV ad](https://adage.com/brand-marketing/food-beverage/aa-dr-pepper-jingle-football/) * **A new US influencer certification** has launched, aiming to help creators [master FTC disclosure requirements](https://finance.yahoo.com/news/center-industry-self-regulation-launches-150000615.html) for brand collabs * **YouTube has developed** a new programme to [pitch brands on top creators’ shows](https://digiday.com/future-of-tv/future-of-tv-briefing-youtube-develops-new-program-to-pitch-brands-on-top-creators-shows/) * **TikTok **is launching [Project Horizon](https://www.theinformation.com/articles/tiktok-plans-big-shopping-push?rc=kmaysd) to attract major brands to its US Shop, already using other platforms like Amazon and Shopify * **YouTube, TikTok, and Adobe** are all bringing creators to the [Sundance Film Festival](https://www.tubefilter.com/2026/01/21/youtube-tiktok-adobe-sundance-film-festival-creator-schedule/) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****Elon Musk **[isn’t a fan](https://gizmodo.com/elon-musk-makes-part-of-x-algorithm-open-source-says-it-sucks-2000712201) of X’s current algorithm. Well, you’re the boss, Elon… **__________** **Also overheard this week: 👂** * _“The rise of AI has raised concerns about low-quality content, aka ‘AI slop.’ As an open platform, we allow for a broad range of free expression while ensuring YouTube remains a place where people feel good spending their time…. But with this openness comes a responsibility to maintain the high quality viewing experience that people want.”_ **– YouTube CEO Neal Mohan** on [balancing](https://www.hollywoodreporter.com/business/digital/youtube-ceo-neal-mohan-2026-letter-ai-slop-1236479185/) the competing pressures on a video platform in the AI age * _“We’re still continuing to invest heavily in this space, but obviously, VR is growing less quickly than we hoped” _ **– Meta CTO Andrew ‘Boz’ Bosworth** on the company’s [downsizing at Reality Labs](https://sources.news/p/why-meta-did-its-big-metaverse-layoffs) * _"Meta heavily subsidizing their own (with money, marketing, placement, etc) at the expense of core technical progress and platform stability doesn't make sense… Crowding out the rest of the entire ecosystem, even less so."_ – **Oculus founder Palmer Luckey** thinks **Meta** [made a mess](https://www.businessinsider.com/palmer-luckey-meta-vr-layoffs-fix-deeper-industry-problem-2026-1) of his creation * _“We must start a proper dialogue with social media companies about the ways their platforms are being used to spread lies from abroad and undermine our democracy. And we need to do it urgently,” _ - – **Emily Thornberry**, Labour chair of the UK foreign affairs select committee, wants to [get tough](https://www.theguardian.com/politics/2026/jan/18/uk-politics-constantly-suffering-from-online-disinformation-says-labour-mp-emily-thornberry) on disinformation in UK politics * _"I do not."_ - – **Reddit co-founder (and new Digg co-founder) Alexis Ohanian** uses [just three words](https://www.businessinsider.com/alexis-ohanian-reddit-cofounder-doesnt-miss-leadership-digg-2026-1) to answer an AMA question about whether he misses running Reddit -------------------- ## 📲 NEW APP -------------------- This handy new app from **Signal’s** founder is worth a look if you’re worried about who might be listening in to your chats with AI… Worried about AI privacy? This new tool from Signal's founder adds end-to-end encryption to your chats: (https://www.zdnet.com/article/signal-founder-debuts-private-ai-chatbot-confer/) -------------------- ## 😮 WTF?! -------------------- Spare a thought for **Hootsuite’s** social media team this week… The company has been revealed to be providing [“social listening” services](https://www.theglobeandmail.com/business/article-hootsuite-canada-vancouver-ice-social-media-contract/) to **US Homeland Security**. And given the behaviour of ICE agents across the US, and particularly in Minnesota lately, a big chunk of the public is NOT happy with Hootsuite. Do a search for Hootsuite + ICE on X, Bluesky, or Threads to see what the people at the frontline on the company’s social media have to deal with. Six years ago, Hootsuite cancelled an ICE contract amid public blowback. In 2026, cancelling would likely generate just as much blowback as accepting the contract, from the other side 😬 -------------------- Hootsuite could receive up to $2.8 million USD for contract with US immigration enforcement: (https://betakit.com/hootsuite-dhs-contract/) -------------------- **__________** **Also WTF this week: **👀 * **The White House added **[AI-produced tears](https://mashable.com/article/white-house-posts-ai-altered-image-minneapolis-church-protester) to image of an arrested protestor. Officials said the manipulation was intentional, noting that “the memes will continue" 🙄 * **The gloves are off **in the feud between [Sam Altman and Elon Musk](https://www.businessinsider.com/sam-altman-elon-musk-feud-escalates-autopilot-deaths-chatgpt-safety-2026-1) * **AI-slop NFL pages** on Facebook are duping fans with [fabricated stories and synthetic images](https://gizmodo.com/nfl-related-accounts-on-facebook-are-posting-some-of-the-most-shameless-ai-slop-yet-2000711584) * **Tech leaders thirsty for social media fame** pay LinkedIn ghostwriters [up to $100K a year](https://www.theinformation.com/articles/tech-leaders-thirsty-social-media-fame-hiring-linkedin-ghostwriters?rc=kmaysd) * **Creators are using Meta Ray-Ban smart glasses** to [harass strangers for content](https://mashable.com/article/meta-ray-ban-glasses-are-making-it-easier-to-film-strangers-for-content) * **Roblox users are tricking** the age verification process with [“old people makeup”](https://dailydot.com/roblox-age-verification-trick-old-people-makeup) * **ICE has become** Bluesky’s [third most-blocked account](https://techcrunch.com/2026/01/20/ice-becomes-one-of-the-most-blocked-accounts-on-bluesky-after-its-verification/) after receiving official verification * **Social media addiction's surprising challenger?** [Anti-doomscrolling influencers](https://www.independent.co.uk/news/people-instagram-tiktok-social-media-kyle-b2902628.html) * **Storm-chasing creators have sued Meta. **They say the company dismissed hundreds of specific claims and favoured large accounts that [siphoned billions of views](https://torrentfreak.com/storm-chasers-sue-meta-for-ignoring-repeat-infringements-of-popular-accounts/) * **TikTok influencers** are pushing testosterone tests [convincing healthy young men](https://www.theguardian.com/society/2026/jan/22/manosphere-influencers-testosterone-tests-young-men) there’s something wrong with them -------------------- # 🤦‍♂️ FAIL -------------------- **Disney deleted a Threads post **because people kept replying with anti-fascist quotes from its movies. Kind of waters down the messages of the movies, if the company doesn’t stand by them! Disney deleted a Thread because people kept putting anti-fascist quotes from its movies in the replies: (https://www.theverge.com/news/863980/disney-deleted-anti-fascist-thread) **_________** **Also this week:** * **YouTube** [removed support](https://9to5google.com/2026/01/20/youtube-removes-custom-captions/) for popular SRV3 caption tools - apparently due to bugs. There is no news on a fix. -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7fa9fa9a-323a-46a0-82db-34fa44f08cf2/LBG.png?t=1769171064) Caption: **Lloyds Banking Group **is hiring a [Social Media Lead](https://www.samssocialmediaclub.com/job/social-media-lead-2/) _[Multiple locations, UK]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **Penguin Books** needs a [Head of Social Media (12m FTC)](https://www.samssocialmediaclub.com/job/head-of-social-media-12m-ftc/) _[London, UK]_ * **HarperCollins Publishing** is recruiting an [Asst Manager, Social Media (Marketing)](https://www.samssocialmediaclub.com/job/asst-manager-social-media-marketing-2/) _[Toronto, ON, Canada]_ * **Slice** is looking for a [Social Media & Community Lead](https://www.samssocialmediaclub.com/job/social-media-community-lead/)_ [Remote, USA]_ -------------------- ## 👌 PRO TIPS -------------------- What works to **drive sales on TikTok Shop **has changed: reuse proven formats, re-push converting products, and depend heavily on bundles. Top TikTok Shop creators have shared what is driving millions of $’s in sales on the platform in 2026… -------------------- What works to drive sales on TikTok Shop has changed, creators say: (https://www.glossy.co/fashion/what-works-to-drive-sales-on-tiktok-shop-has-changed-creators-say/) -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of YouTube channels **[using AI tools daily](https://variety.com/2026/digital/news/youtube-channels-using-ai-tools-reduce-slop-neal-mohan-letter-1236636548/), according to the platform -------------------- **__________** **Even more social stats: **📈 * **REEL ADS:** More than half of all ads on Instagram [ran in Reels in 2025](https://www.cnbc.com/2026/01/20/most-of-instagrams-ads-ran-on-reels-in-2025-data-shows.html), up from 35% in 2024 * **REEL TIME: **US users spent [46%](https://www.threads.com/@mattnavarra/post/DTu5dHPCCC7?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) of Instagram time on Reels in 2025 * **CREATOR GAP:** Creator income inequality is rising as top influencers rake in big paydays from brands. The top 1% earn [21% of payments](https://www.threads.com/@mattnavarra/post/DTk8S11CiU0?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw), up from 15% in 2023 * **NO AI PLEASE: **[36% of consumers](https://www.threads.com/@mattnavarra/post/DTxtFH5ikPY?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) say AI-generated brand videos lower overall brand perception. -------------------- ## 📈 CHARTED -------------------- This week saw news that Meta’s plucky Twitter rival Threads is now solidly in the lead over X when it comes to mobile app usage. X still leads on the web, though. **How Threads **[overtook Elon’s X](https://www.threads.com/@mattnavarra/post/DTsLmyVilP0?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw) on mobile… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/25f71738-001b-403c-a312-6dbe312b7cde/618873424_17936189799117490_2059538730155942189_n.jpg?t=1769171513) Follow image link: (https://www.threads.com/@mattnavarra/post/DTsLmyVilP0?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw) Caption: -------------------- **__________** **Even more social charts: **📈 * **TOP OF THE GROKS: **How Grok image generation [surged](https://www.threads.com/@mattnavarra/post/DTz4vLfCrOh?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) amid the scandal this month * **TIKTOP:** Sensor Tower’s State of Mobile 2026 report reveals [TikTok dominating](https://www.threads.com/@mattnavarra/post/DTz0Gb5iud2?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) while AI apps surged * **I KNOW YOU WANT IT:** The [blurred lines](https://www.threads.com/@mattnavarra/post/DTu0yjVCLjY?xmt=AQF0kAM6YpkY_STx1E-cYV-8Po03h6lDRqzxMMcwUiSkLg) between how people use job search apps and dating apps * **NOT SOARING:** How OpenAI’s Sora app downloads have [plateaued](https://www.threads.com/@mattnavarra/post/DTsSiIXCohN?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw) * **RISE OF THE BOTS:** Growth in generative AI [charted](https://www.threads.com/@mattnavarra/post/DTsSJ8disYX?xmt=AQF0nk09ywCKDH2_S6s5zNMz_ZsC7Uc5TooNpvN58IJ2iw) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES Meta Seeks to Bar Mentions of Mental Health—and Zuckerberg’s Harvard Past—From Child Safety Trial: (https://www.wired.com/story/meta-child-safety-trial-ask-judge-bar-mental-health-harvard/) **_________** **Also this week… **🚨 * **The EU is accelerating** efforts to ban nudification tools after Grok flooded X with intimate deepfakes. [[Politico](https://www.politico.eu/article/eu-looks-ban-nudification-apps-under-blocs-ai-law/)] * **Experts warn of threat to democracy** from ‘AI bot swarms’ infesting social media [[The Guardian](https://www.theguardian.com/technology/2026/jan/22/experts-warn-of-threat-to-democracy-by-ai-bot-swarms-infesting-social-media)] * **Meta has unveiled** AI Glasses Impact Grants to support organisations applying wearables for societal benefit. [[Meta Newsroom](https://about.fb.com/news/2026/01/ai-glasses-impact-grants-wearable-technology-for-good/)] * **Pinterest is reportedly **launching a shoppable TV partnership with streaming platform Roku. [[PYMNTS](https://www.pymnts.com/news/social-commerce/2026/pinterest-delves-into-shoppable-tv-with-roku-partnership/)] * **Fortnite has blocked** creators from selling prize wheel spins. [[The Verge](https://www.theverge.com/news/863597/fortnite-creators-steal-the-brainrot-prize-wheel-spins-block)] * **US Senate Democrats **host first creator summit on 11 February at the US Capitol to strengthen their digital strategy. [[Scalable](https://scalablepod.com/p/scoop-senate-democrats-to-host-creator-summit)] * **Malaysia could tighten **social media laws after the Grok scandal this month. [[The Straits Times](https://www.straitstimes.com/asia/se-asia/malaysia-weighs-social-media-rule-change-after-grok-ai-uproar)] **New features and updates:** * **Instagram now lets **Android users add a camera shortcut in the lockscreen. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DT2dgQxDPAH?xmt=AQF0FEzhRlXy5sQ-bi1zrWaOE_gMTyyYfBczoXtqFyD6TA)] * **TikTok has been spotted **offering an accessibility feature for photo posts that highlights the ‘last read’ words from the description. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DTvOFT-DDRo?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg)] * **Netflix is testing **a TikTok-style vertical video feed on mobile. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/netflix-testing-vertical-video-features-for-mobile-1236479365/)] * **Clubhouse has launched **a Plus subscription plan with additional paid features for people who seemingly still use the app. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DTnN6x-DDQF?xmt=AQF0rlSKd0CLJ6IF1jF0yIXk-5-C-xIx0KTY6fknRFrQLg)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- The nostalgic throwback **2016 viral trend** has left many people confused… For a year that many regard as **not especially memorable**, why are so many people viewing it as such a pivotal year? **TechCrunch’s Amanda Silberling **has some answers… _“At the time, people felt like 2016 was cursed — but at least we did not yet have a word for ‘doomscrolling.’”_ -------------------- We're not nostalgic for 2016 — we're nostalgic for the internet before all the slop: (https://techcrunch.com/2026/01/21/were-not-nostalgic-for-2016-were-nostalgic-for-the-internet-before-all-the-slop/) -------------------- **__________** **More great weekend reads:** * **Why nobody’s** [stopping Grok](https://www.theverge.com/podcast/865275/grok-deepfake-undressing-elon-musk-content-moderation) * **Well, there goes** [the metaverse](https://techcrunch.com/2026/01/19/well-there-goes-the-metaverse/)! * **Under Elon Musk**, [the Grok disaster was inevitable](https://www.theverge.com/column/863502/grok-deepfake-musk) * **Is Instagram’s top boss missing the point** [about AI on the platform](https://www.theverge.com/tech/864768/instagram-adam-mosseri-ai-content-algorithm)? * **How Reddit, TikTok, and AI **are changing the game for [substance use researchers](https://www.fastcompany.com/91474911/reddit-tiktok-ai-changing-the-game-substance-use-researchers) * **Cosmos, the hit Pinterest alternative,** is [still deciding what AI should be for](https://www.fastcompany.com/91476491/cosmos-the-hit-pinterest-alternative-mulls-what-ai-should-be-for) -------------------- ## 😳 AND FINALLY… -------------------- Oh lord… **Elon Musk’s xAI** is testing AI “human emulators”… They are convincing enough that coworkers are mistaking them for real employees, as [The Information](https://www.theinformation.com/newsletters/applied-ai/xai-plans-automate-white-collar-workers?rc=kmaysd) reports. And they’ve created as many problems as they have solved. If this is the future of AI, I’ll stick with the humans 🫠 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4099fe2f-cf71-4c95-b402-bea67fddd6ab/TI_quote.jpg?t=1769101287) Follow image link: (https://www.theinformation.com/newsletters/applied-ai/xai-plans-automate-white-collar-workers?rc=kmaysd) Caption: -------------------- ## 📅 BACK NEXT WEEK… -------------------- That’s a wrap on this week’s edition of Geekout. But before you go…. **Geekout Newsletter’s website has had a glow-up…** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f0ecc03b-135b-4ab7-b095-2d0279ec3b21/Screenshot_2026-01-23_at_13.57.16.png?t=1769176695) Follow image link: (https://app.beehiiv.com/posts/153d883d-320d-44b4-a5cb-c436c9efbb77/geekout.mattnavarra.com) Caption: The update adds a refreshed design, with new [Advertise](https://geekout.mattnavarra.com/advertise), [About Geekout](https://geekout.mattnavarra.com/about), and [Archive](https://geekout.mattnavarra.com/archives) pages. A big thanks to Geekout friend and [top web designer Ryan Downie](https://ryandownie.com/), who has been working on it over the Christmas break. Check out the [NEW Geekout homepage.](http://geekout.mattnavarra.com) **Next up:** A mini-makeover of the newsletter itself. The goal is to make subtle changes that improve readability… …With a few fun added design touches to give it some polish. __________ Alrighty… I’m heading off to practice my Victoria Beckham-style moves for an upcoming family birthday party. TikTok Video: (https://www.tiktok.com/@big_badge/video/7597486088332135702?is_from_webapp=1&sender_device=pc) Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/teens-fleeing-the-uk-to-use-snapchat-will-buy-inflight-wifi

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/28732e72-3d91-48d3-9fa3-0b1dc631a4db/Geekout_160126.jpg?t=1768570332) Caption: -------------------- **Advertise in Geekout** Get up to 30% OFF Geekout ads in 2026 **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- **_For the _****__BEST__****_ Geekout experience_** 👇 _T__ap this button 👇_ **⚡️ Optimise Geekout ⚡️** (https://geekout.mattnavarra.com/p/there-are-no-bikinis-in-this-url) -------------------- #### **Hello, geeks!** - It’s been a helluva week (again) for Elon Musk and xAI. The **global outrage about Grok’s alarming nudifying capabilities** has been unrelenting. Governments, regulators, and the world’s media have piled on the pressure, whilst Musk (unsurprisingly) has denied responsibility for the hot mess. If you’ve been wishing for a shitstorm that strikes a damaging blow to Musk’s rage-baiting empire, this might just be it. That’s if those with the power to do so keep him in their crosshairs and finally pull the trigger. Also this week… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d5f02d1a-11c0-41eb-93ef-a22db2299349/ChatGPT_Image_Jan_16__2026__01_33_42_PM.png?t=1768570436) Caption: Credit: ChatGPT **‘2026 is the new 2016’,** as a throwback trend that has been bubbling up for a short while, went viral globally. You know when something has gone mega-viral when Instagram Press Office emails you about it. They fired out an email about the trend to journalists, influencers, and media commentators (including me) this week. What were my memories of 2016…? SCROLL to the bottom of this week’s Geekout to see some wild 😲 (and very random) photos found on my iPhone from that year. Let’s go! 👇 But first, don’t miss these: **3 cool things** * 🙏 The _‘WTF Does This Mean?’_ era of social reports is _finally_ over, thanks to this new [social intelligence service](https://www.measure.studio/geekout-special). [ad] * 🤪 Make your inbox a little less professional… [I LOVE this newsletter](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&_gl=1*gt6yur*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3). * ❤️ This [FREE Daily Briefing](https://www.stackedmarketer.com/sm-daily-signup/?utm_source=geekoutnewsletter&utm_medium=january2026) is read by 60,000+ top social pros, including me. -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c51a29d1-1a36-4795-9b97-36c1b6655d3d/Geekout_January.png?t=1768491742) Follow image link: (https://www.measure.studio/geekout-special) Caption: -------------------- If you’ve ever looked at your social analytics and thought: _“Cool… but what does this mean?!”_ This is for YOU! **Measure Studio** just launched [**Social Media Intelligence Services**](https://www.measure.studio/geekout-special) A white-glove social media intel service for brands who’ve outgrown flashy dashboards and surface-level stats. This isn’t just another tool — it’s like hiring a 24/7 social analyst who actually knows WTF they’re doing! **You’ll get…** * 🔍 **Real-time content performance insights** (_finally_ make sense of what’s working — and why!) * 🧠 **Competitor breakdowns** (see exactly what they’re winning with) * ✅ **Next-step action plans** (without piling more on your team) **It's perfect for…** * 🎨** Creative teams **who need deeper insights * 💼** Executives** who want to break through the noise * **💰 Commercial teams** looking for intel to power deal making * 📈** Paid and organic teams **looking for unified performance reporting In 2026, brands are drowning in dashboards, but starved of actionable insights… **Measure Studio** serves up what _actually_ matters — on a silver platter! 🔥** Check it out today! **→ **[Unlock](https://www.measure.studio/geekout-special)**[ ](https://www.measure.studio/geekout-special)**[Social Media Intelligence](https://www.measure.studio/geekout-special)** **P.S. **Mention Geekout to get a cheeky discount! 📈 Get Your Social Intel (https://www.measure.studio/geekout-special) -------------------- ## 🔥 GEEKOUT HOT 5 _**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- Elon Musk's X to block Grok from undressing images of real people: (https://www.bbc.co.uk/news/articles/ce8gz8g2qnlo) -------------------- 2. **Grok is still undressing real people, **even** **after xAI ‘fix’ [[FIXATING](https://www.wired.com/story/elon-musks-grok-undressing-problem-isnt-fixed/)] 3. **Meta cuts around 10% **of employees in its Reality Labs division as budgets shift towards AI [[PIVOTING](https://www.nytimes.com/2026/01/12/technology/meta-layoffs-reality-labs.html)] 4. **Everyone’s posting about 2016 **as nostalgic throwback trend goes viral [[TRENDING](https://www.bbc.com/news/articles/cwy1e605dvgo)] 5. **British PM now open to a teen social media ban** in the UK, following Grok controversy [[U-TURNING](https://www.theguardian.com/politics/2026/jan/13/keir-starmer-tells-mps-he-is-open-to-australian-style-social-media-ban)] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/36af8737-5e2f-4fc2-860c-405d6015c96d/gd_promo.png?t=1768494071) Follow image link: (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&_gl=1*w96ha8*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3) Caption: -------------------- **Garbage Day** is the 🏆 [award-winning newsletter](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&_gl=1*w96ha8*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3) from tech reporter **Ryan Broderick.** **Three times a week** (give or take), Garbage Day stuffs as much internet junk as possible into one email. So you don't have to go find it yourself. **Memes, weird viral videos, internet drama**, whatever the heck is happening with AI — it's all there. **Make your inbox a little less professional** and remember what it was like to have fun online again! [**Check out Garbage Day**](https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com)… Today! 🤪 Send me Garbage (https://magic.beehiiv.com/v1/cc1a45b3-0b3e-458a-b560-de940fc053f2?email=b@email.gomodulr.com&_gl=1*gt6yur*_gcl_aw*R0NMLjE3NjM0ODIxNTEuQ2p3S0NBaUF6X0RJQmhCSkVpd0FWSDJYd0x1QmVVNG03OVZlMThHa3dXZDRVVzZKQmdIVHd5WUJQNEZnVlozbU95eC1OM1RHcW5iak1ob0NCekFRQXZEX0J3RQ..*_gcl_au*NjU2Mjc5Mjc4LjE3NjE3Mzc4NzUuMTIyNTYxMzk5NS4xNzY3OTY3NjAzLjE3Njc5Njc2MDk.*_ga*MTQzODIzMDI3NS4xNjYwNjYwODAy*_ga_E6Y4WLQ2EC*czE3Njg0ODkwMzQkbzQ3OCRnMSR0MTc2ODQ5MTY3NiRqNDQkbDAkaDkzODcxOTg3) -------------------- ### 🚨 EVERYONE’S TALKING ABOUT Wishing it was 2016 again… -------------------- Is 2026 the New 2016? All About the Throwback Trend Taking Over the Internet : (https://people.com/2026-is-new-2016-trend-explained-11885444) -------------------- With millions of posts across TikTok and Instagram, it seems the hottest trend this month is… wishing it was 10 years ago. 2016 nostalgia is in, in a big way. People are posting personal memories, old memes (Harambe, anyone?), beauty aesthetics, and hit songs from the year. As [BBC News](https://www.bbc.co.uk/news/articles/cwy1e605dvgo) explains: _“TikTok says searches for "2016" surged by 452% in the last week, and more than 55 million videos have been created using the app's filter named after the year.” _ Instagram’s PR team told me this week that it’s the same on their platform, with lots of popular creators posting 2016 photo dumps. The BBC’s report features Radio One DJ Lauren Redfern, who was a teenager in 2016, enthusiastically recounting all the hot music from that year that people love looking back to. But the big question to ask is… 2016?! REALLY?! In 2016, lots of things happened that I’d think most people would want to forget. Remember how David Bowie died in January and then it seemed like another beloved superstar died every week or two throughout the year, right up until the one-two punch of George Michael and Carrie Fisher at the end of December? Or how about the way the world we knew turned into chaos as Leave won the Brexit referendum and Trump was elected in the US, and the entire political establishment fell apart with no idea how to react? 2016 was a [ROUGH](https://www.independent.co.uk/life-style/2016-nostalgia-trend-tiktok-instagram-b2900333.html) year when following the news was exhausting. Maybe it’s the fact that many people celebrating 2016 today were too young at the time for any of that stuff to really hit them. To them, the Chainsmokers and Pokémon Go were far more important than seismic political shifts and middle-aged celebrities dying before their time. Or maybe there’s bleak humour in trying to add a nostalgic sheen to a year that was an emotionally rough ride for many people at the time. Either way, you probably have a few more days to ride the 2016 wave on your platform of choice before the spell breaks and the social media zeitgeist snaps back to 2026. -------------------- ## ✨ NEW & NOTEWORTHY _**Everything else you need to know from the past seven days…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afff04d8-1cd4-4b2a-b76f-671b3241fe20/image.png?t=1768564661) Follow image link: (https://www.uploadvr.com/meta-glasses-get-conversation-focus-early-access/) Caption: Meta’s Ray Ban Smart Glasses ‘Conversation Focus’ Feature | Credit: Meta * **Meta **is rolling out early access to [Conversation Focus](https://www.uploadvr.com/meta-glasses-get-conversation-focus-early-access/), an accessibility tool for its Ray Ban smart glasses giving users ‘perceptual superpowers’ * **Meta** revealed how it [improved Reel’s recommendations](https://www.socialmediatoday.com/news/metas-outlines-how-its-improved-its-reels-recommendations/809804/) with in-feed surveys, to correctly predict your interests 70% of the time. * **Meta** closed [three VR studios](https://www.engadget.com/ar-vr/meta-has-closed-three-vr-studios-as-part-of-its-metaverse-cuts-202720670.html) as part of its metaverse cuts * **Meta **plans to double Ray Ban Smart Glasses production, after seeing a huge [surge in demand](https://www.bloomberg.com/news/articles/2026-01-13/meta-said-to-discuss-doubling-ray-ban-glasses-output-after-surge-in-demand) * **Meta** secured [naming rights to UFC Apex facility](https://www.hollywoodreporter.com/business/business-news/meta-apex-ufc-naming-rights-deal-las-vegas-1236473244/) in Las Vegas, it will become the Meta Apex * **Meta **hired a [former Trump advisor](https://www.axios.com/2026/01/12/meta-dina-powell-mccormick-president-vice-chairman) and powerhouse banker as its new president and vice chairman * **Facebook **has been spotted rolling out [Community Notes](https://www.threads.com/@oncescuradu/post/DTWpiiGDMR6?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) beyond the US **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c34963d6-b207-4e1b-90f8-150834fac97f/image.png?t=1768564779) Follow image link: (https://www.socialmediatoday.com/news/instagram-rolls-out-algorithm-control-option-to-all-english-speaking-users/809524/) Caption: Instagram’s ‘Your Algorithm’ controls | Credit: Meta * **Instagram **is rolling out ‘[Your Algorithm’ controls](https://www.socialmediatoday.com/news/instagram-rolls-out-algorithm-control-option-to-all-english-speaking-users/809524/) to all English-speaking users, letting you add and remove interests to shape recommendations directly * **Creators** say **Instagram **likes have [fallen off a cliff](https://www.dailydot.com/news/instagram-likes-recession-2026/). The algorithm now rewards shares, burying posts reliant on fan likes * **Instagram Edits **has added [links](https://www.threads.com/@mattnavarra/post/DTf4UumiqXx?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g), a weekly updated ideas feed, new video effects, and more * **Instagram Edits** is testing a [new UI](https://www.threads.com/@oncescuradu/post/DTWt4itDO_j?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) for the bottom menu bar * **Instagram’s** Threads badge now indicates when you have [a new mention on Threads](https://www.threads.com/@theahmedghanem/post/DTSqosxDFzJ?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e7fa3fdb-1872-4d21-b883-a93557a693d5/image.png?t=1768565094) Follow image link: (https://www.threads.com/@theahmedghanem/post/DTSrXBAjBz2?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) Caption: Threads’ ‘Ghost Posts’ on profiles | Credit: @theahmedghanem * **Threads **has begun [displaying](https://www.threads.com/@theahmedghanem/post/DTSrXBAjBz2?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) ‘Ghost Posts’ on profiles, similar to how Instagram shows Notes * **Threads** could soon allow you to create [ghost posts from replies](https://www.threads.com/@oncescuradu/post/DTWGh8_jDLZ?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) * **Threads** now lets you [import followers from X](https://www.threads.com/@oncescuradu/post/DTWFtt1DICO?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) * **Threads** now displays a message [encouraging you](https://www.threads.com/@theahmedghanem/post/DTSrE4djJxQ?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) to edit posts cross-posted from Instagram by adding a topic * **Threads** is more widely rolling out its [Communities feature](https://www.threads.com/@oncescuradu/post/DTim3K2jD5P?xmt=AQF0cBKN38h_fEzBlTmSeKSqWQtbfSON7E9kAKQWGSpaYA) alongside some newly established communities **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6456af7b-16d1-4fde-b298-69577ad4625c/image.png?t=1768565342) Follow image link: (https://9to5mac.com/2026/01/12/whatsapp-testing-emoji-based-sticker-suggestions-on-ios/) Caption: WhatsApp testing emoji-based sticker suggestions | Credit: @WAbetainfo * **WhatsApp** is testing emoji-based [sticker suggestions](https://9to5mac.com/2026/01/12/whatsapp-testing-emoji-based-sticker-suggestions-on-ios/) * **WhatsApp** could be given ‘[very large platform](https://www.reuters.com/technology/eu-considers-designating-whatsapp-very-large-platform-spokesperson-says-2026-01-09/)’ status in the EU following its latest user numbers * **WhatsApp** will allow rival chatbots again… [but only in Italy and Brazil,](https://techcrunch.com/2026/01/15/after-italy-whatsapp-excludes-brazil-from-rival-chatbot-ban/) as local regulators investigate whether Meta’s ban on AI rivals is anticompetitive * **WhatsApp** is working on the need to enter a [username key](https://www.threads.com/@wabetainfo/post/DTbu5FJCNu1?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) when starting a chat for the first time * **WhatsApp **is rolling out a feature that displays [clearer link previews](https://www.threads.com/@wabetainfo/post/DTg4ewCCEKt?xmt=AQF0cBKN38h_fEzBlTmSeKSqWQtbfSON7E9kAKQWGSpaYA) to make links easier to read * **WhatsApp** is working on [cover photos](https://www.threads.com/@wabetainfo/post/DTUAgTVCMxP?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) for personal profiles **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/be9a7dd2-31a3-419e-af02-4268d130c808/image.png?t=1768565822) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-adds-updated-notifications-tab-improved-cashtags-user-counts/809300/) Caption: X adds new ‘Priority Notifications’ tab | Credit: X * **X** added a [‘Priority notifications](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-updated-notifications-tab-improved-cashtags-user-counts/809300/)’ tab and upgraded cashtags, as it (questionably) claims record engagement * **X**’s UK revenues have [dropped nearly 60%](https://www.theguardian.com/technology/2026/jan/09/x-uk-revenues-drop-nearly-60-in-a-year-as-advertisers-pull-out-over-content-concerns) in a year as content concerns spook advertisers * **X** has triggered an international flashpoint by [swapping Iran’s emoji flag](https://blog.emojipedia.org/x-expected-to-update-its-iranian-flag-emoji-design/) for the opposition-linked Lion-and-Sun * **X**’s global ads boss says 97 of X’s top 100 advertisers have [resumed buying ads](https://digiday.com/marketing/more-focused-on-advertising-than-ever-before-nearly-all-of-xs-top-100-advertisers-returned-ads-boss-claims/) on the platform, some surpassing former budgets. Data from Sensor Tower suggests that’s an exaggeration * **X** is making changes to [tackle AI slop and ‘reply spam’.](https://decrypt.co/354736/elon-musks-x-bans-access-infofi-crypto-projects-ai-slop-backlash) It will no longer allow apps that reward users for posting on X, and is revoking access to its Enterprise API for apps that do. * **Elon Musk** claims **X **will open-source its entire [ranking and ads algorithm](https://www.socialmediatoday.com/news/x-formerly-twitter-to-release-algorithm-code-public-open-source/809301/) by the weekend * **X** is [suing](https://www.theverge.com/news/860013/x-nmpa-music-publishers-dmca-antitrust-lawsuit) 18 music publishers and an industry body, alleging illegal collusion to force industrywide licensing **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d683f642-3ae1-4b48-a278-0e89afda9936/image.png?t=1768566585) Follow image link: (https://newsroom.tiktok.com/introducing-tiktok-next-2026-our-trend-forecast-for-marketers-for-the-year-ahead?lang=en) Caption: TikTok NEXT marketing trends report just dropped | Credit: TikTok * **TikTok **dropped** **its [latest TikTok NEXT report](https://newsroom.tiktok.com/introducing-tiktok-next-2026-our-trend-forecast-for-marketers-for-the-year-ahead?lang=en), exploring the platform’s marketing trends forecast for 2026. It predicts the end of passive consumption as users embrace discovery-driven, emotionally motivated engagement * **TikTok** **Shop** is launching a new [Account Health Rating](https://www.threads.com/@mattnavarra/post/DTfsi9sinm2?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) in the UK. Shops on TikTok get a 0–1,000 score based on fulfilment performance, policy breaches and listing quality * **TikTok** is rolling out new EU-wide [age verification tech](https://www.theguardian.com/technology/2026/jan/16/tiktok-to-strengthen-age-verification-technology-across-eu) predicting accounts belonging to users under 13 * **TikTok**'s new [‘For You’ Calendar](https://newsroom.tiktok.com/tiktoks-new-for-you-calendar-helps-families-connect-and-build-positive-digital-habits?lang=en) aims to spark weekly family check-ins * **TikTok** now encourages you to [share a copied link](https://www.threads.com/@oncescuradu/post/DTfW5gcDOst?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) with your friends * **TikTok** launched ‘Footy Corner’, a [new hub for football fans](https://newsroom.tiktok.com/introducing-footy-corner?lang=en-GB) in the UK on TikTok LIVE **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e74e7ba0-9461-45b5-aba8-232b70de682b/image.png?t=1768566766) Follow image link: (https://techcrunch.com/2026/01/14/youtube-now-has-a-way-for-parents-to-block-kids-from-watching-shorts/) Caption: YouTube rolls out new Shorts feed parental controls | Credit: YouTube * **YouTube** now has a way for parents to [block teens](https://techcrunch.com/2026/01/14/youtube-now-has-a-way-for-parents-to-block-kids-from-watching-shorts/) from watching Shorts * **YouTube** made UK ratings history by [beating the BBC](https://deadline.com/2026/01/youtube-beating-bbc-barb-viewing-ratings-1236680843/) on audience reach …and the **BBC** is set to produce original programmes that [premiere](https://www.ft.com/content/cdcfbec7-1472-4161-a29f-71426333bd40) on **YouTube** before its own iPlayer 🤯 * **YouTube **is now the largest digital library of [Sesame Street content](https://blog.youtube/news-and-events/sesame-street-now-streaming-on-youtube-and-youtube-kids/) * **YouTub**e added [interest targeting](https://www.socialmediatoday.com/news/youtube-adds-more-promote-targeting-options-image-to-video-ai/809671/) to Promote, helping creators reach specific communities fast * **YouTube **updated its ad-placement rules to allow full monetisation of [non-graphic dramatisations](https://www.socialmediatoday.com/news/youtube-updates-ad-placement-rules-related-to-dramatic-content/809515/) involving acts it previously banned * **YouTube** TV has rolled out a [Live Guide redesign](https://9to5google.com/2026/01/11/youtube-tv-live-guide-redesign-2/) on Android and iOS * **YouTube** is testing a [bold red](https://www.androidauthority.com/youtube-comments-red-3632195/) comment-submit icon, replacing the basic black-and-white arrow **__________** * **LinkedIn **comments are a new venue [to spread malware](https://www.bleepingcomputer.com/news/security/convincing-linkedin-comment-reply-tactic-used-in-new-phishing/) - be careful out there * **Reddit** added a ‘[Recent searches](https://www.threads.com/@oncescuradu/post/DTWHFP0DPi4?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw)’ section for Reddit Answers on iOS * **Bluesky** can now show a [‘Live Now’ badge](https://www.engadget.com/social-media/blueskys-live-now-badge-is-available-to-everyone-223335221.html) if you’re streaming on Twitch * **Google** is now [prioritising YouTube and X](https://pressgazette.co.uk/platforms/google-prioritising-youtube-and-x-over-publishers-on-discover/) over publishers in its Discover feed * **Apple** is [taking on Adobe](https://www.macrumors.com/2026/01/13/apple-creator-studio/) with a monthly subscription app bundle for Creators. It includes Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and later Freeform * **Pinterest has predicted** [2026’s hottest colour hues](https://newsroom.pinterest.com/en-gb/news/from-cool-blue-to-persimmon-meet-the-2026-pinterest-palette/): Cool Blue, Jade, Plum Noir, Wasabi and Persimmon **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- YouTube’s latest AI-powered feature, ‘Ingredients’, lets you add up to three images that can be merged into a short eight-second video clip. YouTube Adds New Image-To-Video AI Tool For Creators: (https://www.socialmediatoday.com/news/youtube-adds-more-promote-targeting-options-image-to-video-ai/809671/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Instagram** is working on [AI voice filters](https://www.threads.com/@alex193a/post/DTSzZFwjX51?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) * **Instagram** now properly [labels Reels](https://www.threads.com/@oncescuradu/post/DTfXc6sjOpm?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) that have the ‘Translate with Meta AI’ feature enabled. * **Meta** launched [Spatial Lingo](https://www.roadtovr.com/metas-language-learning-app-quest-3-mixed-reality/), an open-source language-learning app using mixed reality and AI * **Meta **launched new [Meta Compute](https://www.businessinsider.com/meta-compute-ai-data-centers-infrastructure-2026-1) initiative to build AI infrastructure * **Meta **is paying up for[ ‘enterprise’ access to Wikipedia](https://www.theverge.com/news/862109/wikipedia-microsoft-meta-perplexity-ai-training-wikimedia-foundation) to assist its AI training * **TikTok**’s AI chatbot Tako showed up on [my account in the UK](https://www.threads.com/@mattnavarra/post/DTiqgz2Ck-M?xmt=AQF0cBKN38h_fEzBlTmSeKSqWQtbfSON7E9kAKQWGSpaYA) for the first time yesterday * **TikTok** LIVE now generates AI [summaries](https://www.threads.com/@jonahmanzano/post/DTcnrLKiVRM?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) of the last 10 mins of your LIVE plus your past four streams * **TikTok** is rolling out its AI-generated [post captions](https://www.threads.com/@theahmedghanem/post/DTgCjqgjMW_?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) feature more widely * **TikTok Shop **has added new [power tools for sellers](https://seller-uk.tiktok.com/university/essay?btm_pre_unit_params=%7B%22outreach_task_id%22:%222859340813079%22,%22outreach_channel_type%22:3,%22outreach_message_category_type%22:3020000,%22outreach_message_mapping_id%22:%22b08a6d6b-bbe4-4efa-aa00-5e3176ceed7b%22%7D&course_type=1&from=search&identity=1&knowledge_id=1137001592260374&role=1) like and AI fashion tool, auto-dubbing, and ‘list-with-AI’ listing creation * **xAI **is rolling out a new [SuperGrok](https://www.threads.com/@jonahmanzano/post/DTfb-eYiaJc?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) with a seven-day free trial that renews at $50/month * **X** added an option to generate a [profile summary](https://www.threads.com/@theahmedghanem/post/DTSsFJJDECy?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) using Grok -------------------- ## 🔥 X-RATED _**All the latest from Elon’s Grok AI controversy**_ -------------------- The global outrage over Grok’s undressing of real people, including children, has continued to spiral over the past seven days. Here’s a round-up of the most noteworthy developments, as government’s, regulators, and critics pile on the pressure to hold Elon Musk and xAI to account. Elon Musk denies Grok generates illegal content: (https://www.politico.eu/article/elon-musk-denies-x-grok-generates-illegal-content/?reg-wall=true) * **The UK Prime Minister **threatened to 'control' Grok if [Elon Musk's X keeps creating sexual images](https://news.sky.com/story/starmer-threatens-to-control-grok-if-elon-musks-x-keeps-creating-sexual-images-13493537) * **The UK ramped up** pressure on Elon with a [formal investigation](https://news.sky.com/story/ofcom-investigating-x-after-reports-ai-chatbot-grok-used-to-create-sexualised-images-of-children-13493370) **…but can X actually be banned **under UK law and [what are the other options](https://www.theguardian.com/technology/2026/jan/13/can-x-be-banned-uk-law-ofcom-options-grok)? * **The UK brought forward** a nudification app ban to this week. But [Grok isn’t covered ](https://www.politico.eu/article/uk-nudification-app-ban-wont-apply-to-elon-musks-grok/)as it’s not built solely for that purpose 🙄 * **The UK seemed to relax slightly** amid reports X was [addressing Grok deepfakes](https://www.bbc.co.uk/news/articles/ceqz7pyd303o) and offered a “[qualified welcome](https://www.bbc.co.uk/news/articles/ceqz7pyd303o)” of the supposed block on generating the images. The Ofcom investigation [continues](https://news.sky.com/story/ofcom-welcomes-grok-sexualised-image-restrictions-and-says-investigation-ongoing-13494532). **… but the US State Department** has [threatened the UK](https://www.politico.eu/article/us-state-department-threaten-uk-probe-elon-musk-x-grok/) over probe into Elon Musk’s X * **Ashley St. Clair**, mother of one of Musk’s sons, has [filed a lawsuit](https://www.theguardian.com/technology/2026/jan/15/mother-of-one-of-elon-musks-sons-sues-over-grok-generated-explicit-images) claiming Grok generated sexualised deepfakes of her, including as a minor. * **The US Senate** has passed the Defiance Act for a second time to address Grok deepfakes, [letting victims sue](https://www.engadget.com/ai/senate-passes-defiance-act-for-a-second-time-to-address-grok-deepfakes-212151712.html) deepfake creators and hosting platforms * **US senators** have [urged Apple and Google](https://www.nbcnews.com/tech/internet/senators-urged-apple-google-remove-x-grok-app-stores-rcna253048) to remove **X **and Grok from app stores over sexual deepfakes * **California is investigating** xAI over the sexualised [images](https://www.nytimes.com/2026/01/14/technology/grok-ai-x-investigation-california.html) **…even US Vice President JD Vance** is [concerned](https://www.theguardian.com/us-news/2026/jan/10/ai-generated-sexualised-images-x-jd-vance-grok) about **X**’s images * **Fix Grok or else**, the [EU’s tech chief](https://www.politico.eu/article/elon-musk-grok-eu-tech-chief-tells-x/) told X. The bloc [wasn’t satisfied](https://www.politico.eu/article/not-over-regulators-tell-grok-elon-musk-deepfakes-nude-non-consensual/) by the restrictions X added this week. A UK-style ban on nudification apps [could follow](https://www.politico.eu/article/european-parliament-lawmakers-call-for-full-ban-on-ai-nudifying-apps/) * **Indonesia and Malaysia** became the [first countries](https://www.theguardian.com/world/2026/jan/10/indonesia-blocks-musks-grok-chatbot-due-to-risk-of-pornographic-content) to block **X**’s Grok over deepfakes * **Australian politicians** are condemning X and Grok, so [why won’t they leave the platform](https://www.theguardian.com/australia-news/2026/jan/13/grok-x-anthony-albanese-australia-politicians-condemn-post-platform)? **….and despite all this**, the Pentagon is [embracing Grok](https://apnews.com/article/artificial-intelligence-pentagon-hegseth-musk-7f99e5f32ec70d7e39cec92d2a4ec862) as Defense/War Secretary Pete Hegseth tries to be as “anti-woke” as possible. -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/24edcb66-9430-4eac-ba3d-074ce8189bf7/Rangel_160126.jpg?t=1768562568) Follow image link: (https://www.linkedin.com/posts/jrangel_social-media-managers-when-they-see-an-instagram-activity-7417234240838320129-ai72?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d7c2a928-d4b9-4a4a-8b4f-a3c59d667900/Chadvertising_1601026.jpg?t=1768562757) Follow image link: (https://www.instagram.com/p/DTdU_WSFOcC/?img_index=8) Caption: Bluesky is sassy over on X… Tweet: (https://twitter.com/bluesky/status/2011835223521038558) Check its profile pic, too 😆… View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c85dec12-23b2-451e-a84b-fa2907218f11/BS_PP.jpg?t=1768562837) Follow image link: (https://x.com/bluesky) Caption: -------------------- ## 🔥 MEMES -------------------- **Awards ceremonies** are an excellent spawning ground for **memes**, and the **Golden Globes** this week did not disappoint. Witness the birth the latest **Leonardo DiCaprio** meme. [Read more here](https://dailydot.com/leonardo-dicaprio-making-faces-at-golden-globes-meme). Tweet: (https://twitter.com/kylebuchanan/status/2010543294447812968) Tweet: (https://twitter.com/internetarchiva/status/2010763292667756688) Tweet: (https://twitter.com/sbodrojan/status/2010739898068926752) **Also:** * This [‘Avengers: Doomsday’ meme creator](https://gizmodo.com/this-avengers-doomsday-meme-creator-is-too-much-fun-2000709984) is too much fun. -------------------- ## 🌡️ VIRAL -------------------- **The most popular app in China right now** is a bleak comment on the fact that so many young people there live alone. As **BBC News** explains: _“You need to check in with it every two days – clicking a large button – to confirm that you are alive. If not, it will get in touch with your appointed emergency contact and inform them that you may be in trouble.”_ -------------------- 'Are You Dead?': The viral Chinese app for young people living alone: (https://www.bbc.co.uk/news/articles/c3381r5nnn6o) -------------------- **__________** **Also going viral this week: **🔥 * **Why “becoming Chinese”** is [taking over social media](https://www.fastcompany.com/91474875/why-becoming-chinese-is-taking-over-social-media) -------------------- ## 👀 MY FAV READS -------------------- **The rise of YouTube** has been written about extensively recently… But a growing number of creators are sounding the alarm over what has been coined the **YouTube ‘Vibecession’.** _“By the numbers, everything is going great for creators. So why are so many of them scared it’s all about to fall apart?”_ The YouTube Vibecession: (https://nymag.com/intelligencer/article/the-youtube-vibecession.html) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****Ryanair boss Michael O’Leary **[doesn’t mince his words](https://www.theverge.com/news/863120/ryanairs-ceo-i-would-pay-no-attention-to-elon-musk-hes-an-idiot) (←worth watching the full clip 👌) **__________** **Also overheard this week: 👂** * _"The internet is a wild west, social media in particular. We don’t think children should be on there.”_ - – **UK Conservative Party leader Kemi Badenoch **[ramps up pressure](https://www.threads.com/@mattnavarra/post/DTaMoanipSs?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) for an Australia-style teen social ban * _“If X cannot control Grok, we will — because if you profit from harm and abuse, you lose the right to self-regulate”_ - – **UK Prime Minister Keir Starmer** was increasingly [talking tough](https://www.threads.com/@mattnavarra/post/DTcqtm0CjUh?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) on Elon’s negligence as the Grok controversy dragged on * _“They want any excuse for censorship”_ - – **Elon Musk **[dismisses](https://x.com/elonmusk/status/2009714966169870804?s=20) UK government talk of blocking X -------------------- ## 📲 NEW(-ISH) PLATFORM -------------------- **Digg **is back from the grave, opening its Reddit rival to everyone with communities, comments and “diggs.” Original **Digg founder Kevin Rose **and** Reddit co-founder Alexis Ohanian** have teamed up to fix social media toxicity and beat the bots, through trust signals and privacy-preserving verification. Users can now create niche communities, not just browse 21 defaults. Weekly feature drops, AI-powered podcasts and better moderator support are planned. Digg launches its new Reddit rival to the public: (https://techcrunch.com/2026/01/14/digg-launches-its-new-reddit-rival-to-the-public/) -------------------- ## 😮 WTF?! -------------------- **Looking for a date? **Best make sure your **LinkedIn** profile is in order… “LinkedIn is supposed to be a place to find a job. But people are using the social media app to look up exes and screen potential romantic interests.” -------------------- How LinkedIn became the ultimate date screening tool: (https://www.businessinsider.com/linkedin-love-people-stalking-exes-screening-dates-job-market-careers-2026-1) -------------------- **__________** **Also WTF this week: **👀 * **The new UK Home Office** TikTok account ‘[turning migration raids into clickbait](https://www.independent.co.uk/news/uk/politics/home-office-tiktok-migrants-secure-borders-uk-b2899371.html)’ * **And across the Atlantic:** ‘It’s a war’: [Inside ICE’s media machine](https://www.washingtonpost.com/technology/interactive/2025/ice-social-media-blitz/) **… Also: **Inside [the White House shitposting machine](https://www.theverge.com/column/861476/trump-memes-venezuela-ice-shooting) * **Grok is being used to mock **and strip [women in hijabs and saris](https://www.wired.com/story/grok-is-being-used-to-mock-and-strip-women-in-hijabs-and-sarees/) * **TikTok Shop is surfacing** [Nazi-coded search suggestions](https://www.wired.com/story/tiktok-shop-nazi-symbolism/) from innocuous jewellery queries * **Remember that viral Tea app? **The controversial ‘dating safety’ platform [is back](https://www.fastcompany.com/91475169/tea-app-back-viral-controversial-dating-safety-women-new-website) -------------------- # 🤦‍♂️ FAIL -------------------- Despite a report that 17.5 million Instagram accounts had been exposed, **Instagram** says not to worry if you received a password reset email **Meta** insists no data breach occurred. Instagram Says There Was No Data Breach Over the Weekend: (https://www.socialmediatoday.com/news/instagram-says-there-was-no-data-breach-over-the-weekend/809302/) **_________** **Also this week:** * **Advertisers avoiding X** are being routed there anyway [through Google’s programmatic ecosystem](https://www.mediapost.com/publications/article/411872/) * **Roblox’s AI age verification** is [misclassifying children as adults](https://www.wired.com/story/robloxs-ai-powered-age-verification-is-a-complete-mess/) and adults as kids -------------------- ## 🪦 RIP _**Social media features heading to the grave:**_ -------------------- As part of its cutback on metaverse projects, **Meta** is killing **Horizon Workrooms**, its once-flagship “metaverse for work” on 16 February. The company is also ending all enterprise Quest sales, marking a major collapse of its VR business push. Zuck’s pivot from the Metaverse to AI and Smartglasses is laid bare… Meta has discontinued its metaverse for work, too: (https://www.theverge.com/tech/863209/meta-has-discontinued-its-metaverse-for-work-too) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0706c98-8374-408b-8624-bb43923ea031/1280px-Virgin-logo.svg.png?t=1768564564) Caption: **Virgin **is hiring a [Social Media Manager](https://www.samssocialmediaclub.com/job/social-media-producer-and-brand-partnerships-manager-to-sam-branson/) for Richard Branson’s youngest child, Sam. _[Remote, UK]_ _“This is a hands-on, creative role supporting Sam Branson across everything he does — from his personal profile to his music project Waves Rush In and Nag Shampa Private Estate in Bali.”_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **Tinder** is recruiting a [Director, Social Media](https://www.samssocialmediaclub.com/job/director-social-media/) _[Los Angeles, CA, USA]_ * **The UK’s Department for Work and Pensions **needs a [Senior Social Media Marketing Manager](https://www.samssocialmediaclub.com/job/senior-social-media-marketing-manager/) _[London, UK]_ * **Forbes** is looking for a [Social Video Producer & Editor](https://www.samssocialmediaclub.com/job/social-video-producer-editor/) _[Remote, USA]_ -------------------- ## 🧪 SOCIAL SCIENCE -------------------- Amid all the talk of **teen social media bans**, this study is worth a look: Social media time does _not_ increase teenagers’ mental health problems, say researchers… Social media time does not increase teenagers’ mental health problems – study: (https://www.theguardian.com/media/2026/jan/14/social-media-time-does-not-increase-teenagers-mental-health-problems-study) -------------------- ## 👌 PRO TIPS -------------------- If getting results on **Facebook** is part of your job, you need to check out this in-depth guide to the algorithm as it stands in 2026… -------------------- Inside the Facebook Algorithm in 2026: All the Updates You Need to Know: (https://buffer.com/resources/facebook-algorithm/) -------------------- **__________** **More NEW pro-tips worth checking out this week **✨ * **Instagram** tip: Creating or editing videos in other editing apps like CapCut or InShot [won’t affect their reach](https://www.threads.com/@oncescuradu/post/DTS6hGJjMdW?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) on Instagram unless they have watermarks from the app you used * **An ‘authentic’ guide** to [what’s in and out for creators in 2026](https://digiday.com/media/digidays-extensive-guide-to-whats-in-and-out-for-creators-in-2026/) * **7 digital marketing trends** [to watch for in 2026](https://www.socialmediatoday.com/news/7-digital-marketing-trends-to-watch-for-in-2026/809170/) * **Pinterest**’s 2026 Planning Guide outlines all major [cultural, personal, and global moments](https://www.socialmediatoday.com/news/pinterest-launches-2026-planning-guide/809772/) to target. * **X published** [revamped ad guidance](https://www.socialmediatoday.com/news/x-formerly-twitter-provides-ad-campaign-tips-app-sales/809539/) to reclaim brands fleeing nonstop platform meltdowns. -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of social media accounts blocked **after Australia’s under-16 ban came into force, [according to](https://www.threads.com/@mattnavarra/post/DTiQQV_ivff?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw) the country’s Prime Minister -------------------- **__________** **Even more social stats: **📈 * **CLOSING LOOPHOLES:** Meta alone blocked [544,052](https://www.threads.com/@mattnavarra/post/DTaLyuxCiNU?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) accounts in the first days of Australia’s under-16s social media ban * **CLOSE ENOUGH?:** Meta says Instagram's new Reels algorithm predicts your interests with [71.5% accuracy](https://engineering.fb.com/2026/01/14/ml-applications/adapting-the-facebook-reels-recsys-ai-model-based-on-user-feedback/) * **ORGANISED PUSH:** More than [100,000](https://www.threads.com/@mattnavarra/post/DTijjDoiqYG?xmt=AQF0cBKN38h_fEzBlTmSeKSqWQtbfSON7E9kAKQWGSpaYA) people have urged MPs to ban social media for under-16s in the UK -------------------- ## 📈 CHARTED -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/49d49e85-7a9c-4819-ab11-9dec2a04a778/LI_citations.jpg?t=1768565319) Caption: **LinkedIn** articles are increasingly being [named in citations](https://www.linkedin.com/pulse/llms-citing-linkedin-more-4x-3-months-jan-2026-michael-hermon-vmkrf/) by LLMs. That means if you want to get talked about by ChatGPT etc, posting content to LinkedIn could be a very good idea. -------------------- **__________** **Even more social charts: **📈 * **BEEB BEATER:** YouTube [beat the BBC](https://www.threads.com/@mattnavarra/post/DTdCFPHClbo?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) in Barb’s monthly 3-min views reach measurement for first time * **SO SOCIAL:** Social media still [dominates](https://www.threads.com/@mattnavarra/post/DTdDhFeimuv?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) marketers' priority lists * **ANTISOCIAL MEDIA:** How social media has [become less social](https://www.threads.com/@mattnavarra/post/DTiEiD7ivqe?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) * **TIKTOK SHOPPING:** Millennial TikTok users are the platform's [most active shoppers](https://www.threads.com/@mattnavarra/post/DTfnlLOiiN0?xmt=AQF0GCu0J46cGu7krlAFs3hGKshD3eTxbYy0FlBG_Y3S3g) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES Parents say their children died taking part in viral trend - now they're set to face TikTok in court: (https://news.sky.com/story/youre-not-allowed-to-grieve-these-five-parents-are-taking-on-tiktok-over-their-childrens-deaths-13494777) **_________** **Also this week… **🚨 * **Reform UK MPs **have been called on to donate income from X to charity amid the Grok row. [[The Guardian](https://www.theguardian.com/politics/2026/jan/09/lib-dems-call-on-reform-mps-to-donate-x-income-grok-row)] * **One of the UK’s biggest** teaching unions has demanded a statutory under-16 social-media ban. [[The Guardian](https://www.theguardian.com/media/2026/jan/11/ban-social-media-for-under-16s-top-teaching-union-urges-uk-government)] * **UK health secretary **Wes Streeting has asked US teen social ban advocate Jonathan Haidt to brief officials as the UK seriously considers a teen social media ban. [[The Guardian](https://www.theguardian.com/media/2026/jan/14/wes-streeting-asks-expert-jonathan-haidt-address-officials-social-media-ban-for-under-16s)] **…but some Labour MPs** predict an under-16s ban will be viewed as yet another politically embarrassing U-turn for the government. [[Sky News](https://news.sky.com/story/labour-mps-anticipate-politically-inept-u-turn-on-social-media-ban-13494732)] * **Meta has shaken up **its review system with 'stronger rewards for top performers'. [[Business Insider $$$](https://www.businessinsider.com/meta-performance-review-system-stronger-rewards-top-performers-2026-1)] * **Meta has struck** deals with three nuclear start-ups to help meet its AI power demands. [[Financial Times $$$](https://www.ft.com/content/17058252-3dd9-48f8-9e0c-455bbac9aa4a?desktop=true)] * **Media Matters will stop **posting on X as new terms take effect. They say ay Musk tailored the change to weaken their lawsuit over X’s ad-placement and moderation failures. [[The Bulwark](https://www.thebulwark.com/p/media-matters-says-its-ending-its-presence-on-x-twitter)] * **Dubai is deepening** its $40.8 million creator-attraction strategy through a new Amazon partnership. [[TubeFilter](https://www.tubefilter.com/2026/01/12/dubai-amazon-creators-foundry-ecommerce-sales-partnership/)] * **Pinterest is positioning itself** to marketers as a hub for Gen Z’s attention. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-says-that-gen-z-users-are-finding-themselves-in-pins/809382/)] * **Alix Earle has launched **a YouTube interview series ‘Get Real With Me’. [[Variety](https://variety.com/2026/digital/news/alix-earle-youtube-series-get-real-with-me-1236632125/)] **New features and updates:** * **Instagram is adding **an icon to label Broadcast Channels, making them easier to identify in your inbox. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DTgFeiSDDIh?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw)] * **Instagram is working on **the ability to log in via a QR code on tablets. [[@alex193a](https://www.threads.com/@alex193a/post/DTWTUC6DYbA?xmt=AQF0QHt0WByTQQKMqhrc8otalE-wFA6VBj8jR9mx9AP4Qw)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- **New Yorker **published a great long-read about birth of **WhatsApp**. It explores how a scrappy side project quietly became one of the most powerful messaging apps on the planet. This isn’t just platform history; it’s a deep dive into how a messaging app ended up shaping politics, commerce, relationships, and daily life for half the world. If you’ve ever wondered how something so “simple” gained so much influence, this one’s unmissable. -------------------- How WhatsApp Took Over the Global Conversation: (https://archive.is/5IgYP) -------------------- **__________** **More great weekend reads:** * **How two YouTubers became **[the creator industry’s secret weapon](https://www.rollingstone.com/culture/culture-features/colin-samir-creator-industry-youtube-lighthouse-1235498923/) * **Washington’s new lobbyists: **[Paid online influencers with few rules](https://www.wsj.com/politics/policy/washington-lobbyists-paid-online-influencers-few-rules-69eccd13) * **Australia banned social media for under 16s **a month ago — [here’s how it’s going](https://www.cnbc.com/2026/01/15/australias-social-media-ban-for-teens-how-its-going.html) -------------------- ## 😳 AND FINALLY… -------------------- Some people (and bots!) will do anything for a bit of engagement... AI-generated influencers on Instagram are posting fake sex scenes with celebrities — including **LeBron James, iShowSpeed**, and even **Venezuela’s deposed president Maduro** — to farm viral attention 😳 Instagram AI Influencers Are Defaming Celebrities With Sex Scandals: (https://www.404media.co/instagram-ai-influencers-are-defaming-celebrities-with-sex-scandals/) -------------------- ## 📅 BACK NEXT WEEK… -------------------- Welcome to the end bit of Geekout, which confirms your weekly social media debriefing is done. I’m heading off to review my life in 2016. I’m not sure it’s a year worthy of a reboot, despite this viral spotlight! Here are a random collection of photos on my iPhone from that year: * When I got invited by **The White House** to cover **Former US President Barack Obama** speaking at **SXSW** in Austin, Texas View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/83203b45-39af-4e23-a04a-5ef4383b2fc5/IMG_7149.JPG?t=1768569147) Caption: When I bumped into **Uber co-founder Travis Kalanick** at **TNW Conference** in Amsterdam. (He was super arrogant. And a bit of a dick). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/80b84de6-7adc-446a-bf9a-54d3665378b4/IMG_8590.JPG?t=1768569168) Caption: When I hung out backstage with **Gary Vaynerchuk** at** TNW Conference** to make content. (He’s a genuinely a top bloke. Super friendly). View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87f5c196-90c8-4f49-be88-66f784e3bbe5/IMG_8665_2.JPG?t=1768569180) Caption: Goodbye geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/there-are-no-bikinis-in-this-url

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dcc85abb-7a96-4cda-8d13-0a3a085b7161/Geekout_090126.jpg?t=1767961179) Caption: -------------------- **Advertise in Geekout in 2026** Prev sponsors incl: Semrush, VEED, TikTok **[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **Collaborate with Matt Navarra** Consulting, Brand Collabs, Keynotes **[Watch Clips](https://www.instagram.com/stories/highlights/18136187482403001/)**** / **[Get in Touch](mailto:matt@mattnavarra.com) -------------------- _For the ___BEST___ Geekout experience_ 👇 _T__ap this button 👇_ **Read Geekout Online ** (https://geekout.mattnavarra.com/p/who-will-stop-this-evil-slop) -------------------- #### **Hello, geeks!** -------------------- Welcome back to a double-stuffed edition of Geekout. I hope you all had a digitally detoxed and enjoyable Christmas break. I know I did. And boy, did. I need it! However, I found myself mostly building flat-pack Ikea furniture, and preventing my teenage son and daughter from fighting over literally everything! 🙄 As we stride into 2026, news headlines and chatter amongst social media geeks has mostly been dominated by two stories over the past couple of weeks: 1. **Instagram** bossman **Adam Mosseri’s** post signalling that the authenticity aesthetic is dead as AI takes over. AI images (and slop!) are a fact of life now, and we all need to adjust accordingly. I liked [Rachel Karten’s take](https://www.milkkarten.net/p/instagram-is-betting-on-the-momentum) on what this means for creators in 2026, and beyond 2. **Elon Musk’s Grok** becoming a child sexual abuse image generator. Seriously, WTAF, Elon?! If governments and regulators are serious about wanting to protect children from the harms of social media, this is their moment to say enough is enough, and finally take enforcement action (looking at you Ofcom). Apple and Google should also remove Grok from their App Stores, pronto. It’s staggering that Elon’s toxic swamp X hasn’t been drained and fenced off by those who have the power to do it. **__________** **Coming Soon… Geekout’s 2026 Mini Glowup** I’m just adding the finishing touches to a revamped homepage for Geekout Newsletter. Along with a 2026 design refresh for the newsletter itself. The redesign aims to improve readability with better spacing and formatting, and a few slick tweaks to give Geekout a fresh skin for 2026. **__________** **3 cool things…** 🔥** **[How to win social in 2026 using comedy](https://www.creatoros.xyz/landing/creatoros-brand-webinar-sign-up?utm_source=matt_navara_newsletter)**[.](https://www.creatoros.xyz/landing/creatoros-brand-webinar-sign-up?utm_source=matt_navara_newsletter)** HIGHLY recommend checking this out. 🤯 This is SO good. [The 10 Dark Arts of TikTok](https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktok)**, **revealed. 💰 How much should you _REALLY_ be paying creators for collabs in 2026? Check this [FREE cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9)** **[ad] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/784a8c82-66c2-4ce0-bfc7-b9c323b97ac5/CreatorOSMattNavara2000x1000.jpeg?t=1767887288) Follow image link: (https://www.creatoros.xyz/landing/creatoros-brand-webinar-sign-up?utm_source=matt_navara_newsletter) Caption: -------------------- **Humour is now the #1 lever for making content feel personal** and relevant to your audience_ (TikTok / WARC study)._ But **85% of brand managers** feel they don't have the right tools or insights to deliver funny content _(Oracle)._ **CreatorOS** has partnered with **TikTok comedy greats**; **Jack Joseph **+ **Isaac HP**, to create your first must-attend workshop in 2026.** ** **Jack and Isaac** will reveal their playbooks and techniques for how to use comedy to optimise content views on TikTok, Instagram, YouTube and more. **What you'll learn:** * 🔥 How top creators **optimise their content **output with comedy * 🤣 How brands can think like comedians to **level-up performance** * 🤝 How to **write better briefs** for collabs with top comedy creators * 📈 How to better connect with your audience to **boost engagement** **When:** * Monday 26 January 2026 @ 9 a.m. ET / 2.00 p.m. UK [**Request your FREE invite**](https://www.creatoros.xyz/landing/creatoros-brand-webinar-sign-up?utm_source=matt_navara_newsletter) to one of the most useful (and funniest!) webinars you’ll attend in 2026. ⤷ **Can't wait til then? **—** **Download **[The 10 Dark Arts of TikTok](https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktok)****. 👈 **_Seriously smart insights here!_ ✨ Request FREE Invite ✨ (https://www.creatoros.xyz/landing/creatoros-brand-webinar-sign-up?utm_source=matt_navara_newsletter) -------------------- ## 🔥 GEEKOUT HOT 5 _**Geekout’s pick of the hottest headlines in social this week:**_ -------------------- Elon Musk's X faces probes in Europe, India, Malaysia after Grok generated explicit images of women and children: (https://www.cnbc.com/2026/01/05/india-eu-investigate-musks-x-after-grok-created-deepfake-child-porn.html) -------------------- 2. **TikTok’s future hangs again** as China signals “not so fast” on US sell-off [[STALLING](https://www.socialmediatoday.com/news/chinese-officials-weigh-us-tiktok-proposal/808691/)] 3. **Instagram boss says authenticity is dying** as platform prepares creators for major AI content shift [[ERA-ENDING](https://www.socialmediatoday.com/news/instagram-chief-outlines-the-challenges-of-ai-content/808674/)] 4. **Meta’s new privacy policy** opens up AI chats for targeted ads [[HARVESTING](https://gizmodo.com/metas-new-privacy-policy-opens-up-ai-chats-for-targeted-ads-2000704852)] 5. **Meta created ‘playbook’** to fend off pressure to crack down on scammers, leaked docs show** **[[PROFITEERING](https://www.reuters.com/investigations/meta-created-playbook-fend-off-pressure-crack-down-scammers-documents-show-2025-12-31/)] -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/30bbf351-94ce-425c-92e8-3498520ff2c0/image.png?t=1767889043) Follow image link: (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9) Caption: -------------------- **Figuring out ****_what_**** and ****_how_**** to pay creators** is one of the trickiest parts of building campaigns. **Pay too little **= quality drops. 📉 **Overpay and scale** = quickly over budget. 💸 If you’ve ever played **guesswork with creator rates** or **struggled with usage rights convos**… This is your cheat code. **Insense** just dropped a** ****[FREE Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9)**** **that breaks it all down: * 📊** Creator pay benchmarks** for 2026 * **💰 How to price UGC** vs. influencer deliverables * 📈** Flat fee vs. performance payouts** — when each works **Grab it now.** Avoid the budget regret later! 🔥** ****[Download FREE Cheatsheet ](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9)**** ** **P.S. Did you know…? **Insense helps brands like Wonderskin & DRMTLGY run end-to-end collabs with top creators… …Including: Setting up product seeding, as well as TikTok Shop, Meta Partnership Ads, and TikTok Spark Ads. **⤷ BONUS: **[**Book a FREE strategy call **](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9)with Insense by January 23, 2026…** **Get $200 towards your first campaign. 📱 Book FREE Strategy Call (https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=jan9) -------------------- ### 🚨 EVERYONE’S TALKING ABOUT Elon does nothing as Grok serves up appalling filth -------------------- Grok Is Generating About 'One Nonconsensual Sexualized Image Per Minute': (https://www.rollingstone.com/culture/culture-features/grok-ai-deepfake-porn-elon-musk-1235494809/) -------------------- Close watchers of X and Grok will have sadly not been surprised in the slightest that Elon Musk’s AI has been happily [creating](https://news.sky.com/story/illegal-child-abuse-material-generated-by-xs-artificial-intelligence-grok-says-uk-watchdog-13491658) sexualised images of women _and children _all week (and that’s [just the start of it](https://www.wired.com/story/grok-is-generating-sexual-content-far-more-graphic-than-whats-on-x/)). [TV presenters](https://deadline.com/2026/01/love-island-maya-jama-elon-musk-grok-deepfakes-1236675945/) are among those who have complained about being ‘undressed’ by Grok. Even the mother of one of Elon Musk's children says Grok [won't stop creating sexualised images of her](https://www.nbcnews.com/tech/elon-musk/mother-one-elon-musks-children-says-ai-bot-wont-stop-creating-sexualiz-rcna252416). It’s [infuriated policymakers](https://www.theverge.com/policy/857924/x-grok-ai-chatbot-bikini-images-regulators-congress) around the world. A spokesperson for UK prime minister Kier Starmer [called it](https://www.theguardian.com/technology/2026/jan/07/commons-women-equalities-committee-stop-using-x-ai-altered-grok-images) “a disgrace… completely unacceptable”. But here’s the thing… X has done nothing about it. Today, Grok has (very much [kind of](https://www.theverge.com/news/859309/grok-undressing-limit-access-gaslighting) but not really) limited image generation [to paid users](https://www.theguardian.com/technology/2026/jan/09/grok-image-generator-outcry-sexualised-ai-imagery), but that’s at best just a way to make more money from some of the sleaziest behaviour we’ve seen from Musk yet. And it’s not the grovelling apology and instant block on such images that most people would expect. It [should be simple](https://arstechnica.com/tech-policy/2026/01/grok-assumes-users-seeking-images-of-underage-girls-have-good-intent/). What we have here really is a test for regulators. Do they have any true power to stop Elon Musk doing anything? This is particularly true [in Europe](https://www.politico.eu/article/grok-nude-test-europe-resolve-us-tech-elon-musk/), where the US government has defended its companies against what it sees as unreasonable treatment by regulators. The EU has seemingly already [somewhat relented](https://www.reuters.com/business/media-telecom/big-tech-spared-strict-rules-eu-digital-rule-overhaul-sources-say-2026-01-08/) on its plans. X parent xAI announced this week that it has a new [$20 billion funding round](https://www.theguardian.com/technology/2026/jan/06/elon-musk-xai-investment-grok-backlash). But it sadly seems unlikely Musk will be spending all of that on paying fines and settling lawsuits. How far can you go when Elon Musk doesn’t want to be regulated? Even if regulators fine him, will he pay? And if he does, will it really hurt him or stop him? X could be banned in some countries, but will governments want to risk enraging the US? Something has to change, but too many people are too deeply committed to their old Twitter accounts to leave. Even [under pressure](https://www.theguardian.com/technology/2026/jan/07/commons-women-equalities-committee-stop-using-x-ai-altered-grok-images) to do so, the UK government won’t leave as there’s still an audience there. The [BBC won’t quit](https://deadline.com/2026/01/bbc-facing-pressure-remove-elon-musk-x-tim-davie-1236675998/) because it would mean ceding ground to disinformation. Apple and Google have [done nothing](https://www.wired.com/story/x-grok-app-store-nudify-csam-apple-google-content-moderation/) either. They could remove X from app stores, but again, they probably want to stay out of trouble with the US government. At least this episode should get a few more people to see that Elon Musk is the closest the world has to a cartoon vision of an ‘evil billionaire’, and maybe they’ll realise that’s not a good thing… …although even the authors of the darkest graphic novels would probably think an oligarch who happily distributes on-demand sexualised images of children to a global audience would be a little far fetched. -------------------- ## ✨ NEW & NOTEWORTHY _**Everything else you need to know from the past seven days…**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/01d6c77f-a98f-433e-8e62-99fdd9a49b2f/image.png?t=1767960250) Follow image link: (https://www.socialmediatoday.com/news/meta-acquires-ai-chatbot-company-manus/808675/) Caption: Meta acquires Chinese-founded AI startup Manus | Credit: Meta * **Meta** acquired Manus, a Chinese-founded AI agent startup, in a deal reportedly topping [$2 billion ](https://www.socialmediatoday.com/news/meta-acquires-ai-chatbot-company-manus/808675/) …but China might [put the brakes](https://www.ft.com/content/62f8f2c5-95c7-4437-b0f1-b8ecd507c330) on the deal * **Meta **is adding a [teleprompter and virtual writing](https://www.theverge.com/news/856422/meta-ray-ban-display-emg-handwriting-teleprompter) to its Ray-Ban Display glasses …but **Meta** has [paused](https://www.engadget.com/social-media/meta-has-delayed-the-international-rollout-of-its-display-glasses-120056833.html) the global rollout of the Ray-Ban Display glasses, citing “unprecedented demand and limited inventory” * **Meta** Rights Manager is testing [copyright management ](https://www.threads.com/@theahmedghanem/post/DSfZ3KvDKSM?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)support on Threads and WhatsApp channels * **Meta** continues running [illegal online gambling ads](https://restofworld.org/2026/meta-online-gambling-ads/) despite bans across India, Southeast Asia, and the Middle East * **Meta** has been [sued](https://www.reuters.com/legal/litigation/meta-is-sued-by-us-virgin-islands-over-ads-scams-dangers-children-2025-12-30/) by the US Virgin Islands over ads for scams and dangers to children * **Meta **demonstrated Neural Band controls inside Garmin’s concept car, enabling [pinch-and-swipe infotainment](https://www.engadget.com/wearables/metas-emg-wristband-is-moving-beyond-its-ar-glasses-120000503.html) input * **Meta Business Suite** now allows you to post stories [directly to your Page](https://www.threads.com/@theahmedghanem/post/DTSntxIjLgW?xmt=AQF0_H_2BUfbgSEV3ZOcfyVVL6boGRl-yubvfP8NlPd4oA) by long-pressing on the media within the selection section * **Facebook** now allows Page admins to link [up to 50 WhatsApp numbers](https://www.threads.com/@theahmedghanem/post/DTSoom5DD71?xmt=AQF0_H_2BUfbgSEV3ZOcfyVVL6boGRl-yubvfP8NlPd4oA) to a Page * **Facebook** is rolling out the [Fan Challenge](https://www.threads.com/@theahmedghanem/post/DTSl1VMDDEa?xmt=AQF0cvKvr2n6lEoeE_M0COY4HgQFqPFNku6Tw7dSkcDJZg) feature widely for Pages * **Facebook **has added an option for Pages to decline collaboration invites and [block all future invites](https://www.threads.com/@theahmedghanem/post/DTSpigwjC2Q?xmt=AQF0SvgIBd5RX2G037qRSzn89OzMbCxgFABfm-pYnxVUuw) from the account tagging them. **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/702ab317-c404-4055-babb-14673a83d0c6/image.png?t=1767960117) Follow image link: (https://www.threads.com/@ihammod_oh/post/DSxds28CPwT?xmt=AQF0rp4i9XFoWv0PC7jYvikhcs7FoFsiBktW2TJGRLGESw) Caption: Instagram testing ‘Top 5’ feature for Stories | Credit: @ihammod_oh * **Instagram **is testing a [‘Top 5’ feature](https://www.threads.com/@ihammod_oh/post/DSxds28CPwT?xmt=AQF0rp4i9XFoWv0PC7jYvikhcs7FoFsiBktW2TJGRLGESw) for Stories: share your story with your five besties only * **Leaked docs** show** Instagram** spent years obsessing over [reversing teen decline](https://www.washingtonpost.com/technology/2025/12/26/meta-instagram-teen-strategy/) despite major safety lawsuits * **Instagram** has been spotted [hiding](https://www.threads.com/@oncescuradu/post/DS2blpJjAR1?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) the ‘Story Highlights’ section * **Instagram **is widely rolling out a [new UI](https://www.threads.com/@oncescuradu/post/DS3grcRDBRh?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) for the desktop login page * **Instagram** now has a [10K followers](https://www.threads.com/@oncescuradu/post/DSvd4TijKIS?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) filter for DMs * **Instagram Edits** added the ability to [link an account](https://www.threads.com/@jonahmanzano/post/DTNe8uKCbIz?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **Instagram** is testing a new option to [start a conversation](https://www.threads.com/@theahmedghanem/post/DTSm144jNxS?xmt=AQF0lw7seO1TAbxYrEBzwRW0IUFS1E7Ft2lKUKqIJAd1Mw) with anyone who liked your story, directly from the notifications tab * **Instagram** is working on options to [share profile links](https://www.threads.com/@theahmedghanem/post/DTSoAomjGRu?xmt=AQF0_H_2BUfbgSEV3ZOcfyVVL6boGRl-yubvfP8NlPd4oA) in bulk * **Instagram **is testing a [redesigned](https://www.threads.com/@theahmedghanem/post/DTSpxhtDGbE?xmt=AQF0AbSNbN9QhSZNAbeyCDSgX4HurYDXFq21GkFeLbT07A) Monetisation page **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d8930594-36c2-4b92-9fd7-505cebe0088a/Screenshot_2026-01-09_at_12.11.57.png?t=1767960734) Follow image link: (https://techcrunch.com/2026/01/06/threads-is-developing-in-message-games/) Caption: Threads’ developing mini-game for DMs | Credit: @alex193a * **Threads** is developing [in-message games](https://techcrunch.com/2026/01/06/threads-is-developing-in-message-games/), starting with a swipe-to-shoot basketball mini-game * **Threads** is working on a new feature for Communities: [Live Chat](https://www.threads.com/@alex193a/post/DTGS6F0jY4Y?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **Threads** is working on a new ‘[Tangle](https://www.threads.com/@alex193a/post/DTF3K2iDRn2?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)’ attachment option for posts 🤔 * **Threads** is rolling out [podcast preview clips](https://www.bloomberg.com/news/articles/2025-12-22/meta-s-threads-makes-a-play-for-podcasters-and-their-rabid-fans?sref=YURDD6is) to position itself as the default hub for episode discussion * **Threads** added another way to [quickly repost](https://www.threads.com/@oncescuradu/post/DSfCG7iDK-k?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) an image or a video via a new button in the share sheet **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6dc6fc67-5e23-4dd5-bc2e-3e27551e8418/image.png?t=1767960782) Follow image link: (https://about.fb.com/news/2026/01/whatsapp-group-chats-member-tags-text-stickers-event-reminders/) Caption: WhatsApp launches member tags, text stickers for Group chats | Credit: Meta * **WhatsApp** added member tags, text stickers, and event reminders [for group chats](https://about.fb.com/news/2026/01/whatsapp-group-chats-member-tags-text-stickers-event-reminders/) * **WhatsApp** is testing the ability for users to [share their chat history](https://www.threads.com/@wabetainfo/post/DTJtU4eiB_i?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) with new group members * **WhatsApp **is testing adding @usernames to [replace phone numbers](https://www.androidpolice.com/whatsapp-username-development/) on contact screens * **WhatsApp **is working on [quiz-based interactions](https://9to5mac.com/2025/12/22/whatsapp-working-on-quiz-for-channels/) for channels * **WhatsApp** is testing a new [Peripherals section](https://9to5mac.com/2025/12/24/whatsapp-to-show-connected-peripherals-improve-chat-storage-management/) showing linked Apple Watches + last active times * **WhatsApp** is testing a [contact info page](https://wabetainfo.com/whatsapp-for-android-2-25-37-76-whats-new/) for group chat members * **WhatsApp** is testing the ability for admins to [share a channel invite](https://www.threads.com/@wabetainfo/post/DStYk-1iBNq?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) with their contacts * **WhatsApp** is testing the ability to filter stickers and [create custom text stickers](https://www.threads.com/@wabetainfo/post/DTB_e2oCExv?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **WhatsApp** is working on additional [disappearing message timer](https://www.threads.com/@wabetainfo/post/DTHIh4TCJj4?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) options * **WhatsApp** is working on controls to help parents [manage secondary accounts](https://www.threads.com/@wabetainfo/post/DTMSHoEiM0a?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) with limited features **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2cfb8780-874a-4436-849d-6ba401fcf845/image.png?t=1767961004) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-launches-creator-studio-on-mobile/808459/) Caption: X launches Creator Studio hub on mobile | Credit: X * **X** plans to [boost creator payouts](https://www.socialmediatoday.com/news/x-formerly-twitter-wants-to-get-journalists-back/809015/) to lure authoritative writers back onto the platform. * **X** added a new [Creator Studio hub ](https://www.socialmediatoday.com/news/x-formerly-twitter-launches-creator-studio-on-mobile/808459/)on mobile * **X** added a new ‘Filter by Country’ option, letting you view [top posts from specific regions](https://www.threads.com/@jonahmanzano/post/DSckfZsCXVV?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **X** added a new ‘[Flag as spam](https://www.threads.com/@oncescuradu/post/DSkWnAoDPfE?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)’ feature on iOS * **X** now lets you [write articles](https://www.threads.com/@jonahmanzano/post/DTNTQ_CiUMz?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) without Premium+, you now only need Premium. * **X** now tells you how many [ads you’ve avoided](https://www.threads.com/@jonahmanzano/post/DSmIbEfCeKE?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) with a Premium account **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4d28d6f4-f6d1-497b-9833-a6c92834feab/image.png?t=1767961284) Follow image link: (https://newsroom.tiktok.com/tiktok-fifa-reach-preferred-platform-agreement?lang=en) Caption: TikTok signs fWorld Cup Preferred Platform deal with FIFA | Credit: TikTok * **TikTok** has become FIFA’s first Preferred Platform for [World Cup 2026 coverage](https://newsroom.tiktok.com/tiktok-fifa-reach-preferred-platform-agreement?lang=en). The partnership brings a new in-app World Cup hub featuring live match footage, custom stickers and filters, and a new creator collaboration program. * **TikTok** is [jumping into micro dramas](https://www.businessinsider.com/tiktok-jumps-into-micro-dramas-buzzy-bite-sized-soaps-2025-12), the surging bite-sized soaps that have caught Hollywood's eye. It has rebranded ‘Series’ to ‘[Mini Drama](https://www.threads.com/@jonahmanzano/post/DTKx3a3iSe2?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)’ in-app * **TikTok** is tightening its ad rules with [mandatory verified accounts](https://www.socialmediatoday.com/news/tiktoks-phasing-out-its-custom-identity-option-for-advertisers/809002/) due this year * **TikTok** **Shop** has introduced [digital gift cards](https://techcrunch.com/2025/12/22/tiktok-shop-launches-digital-gift-cards-to-challenge-amazon-and-ebay/), escalating its challenge to Amazon and eBay * **TikTok** **Shop** is offering new US sellers [perks](https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/) including $6,000 coupons * **TikTok** added a new [Collage feature](https://www.threads.com/@oncescuradu/post/DSsmqFojLjP?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) for photo posts * **TikTok** now lets you use [avatars in Thoughts](https://www.threads.com/@jonahmanzano/post/DSjhSlNCf4r?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **TikTok** is [cracking down](https://www.socialmediatoday.com/news/tiktok-takes-more-action-to-protect-shoppers-from-fraud/808690/) on counterfeits as global shop sales double * **TikTok** is splitting its US staff [into different companies](https://www.businessinsider.com/tiktok-splitting-us-staff-entities-divestment-ecommerce-tt-commerce-global-2026-1) as it prepares for a sale **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cfb42f4f-fa18-4c72-aef6-43083a882ea2/image.png?t=1767961687) Follow image link: (https://www.androidpolice.com/youtube-shorts-dislike-button-vanished/) Caption: YouTube testing UI change hiding Dislike button behind menu | Credit: Android Police * **YouTube** is making it harder to dislike Shorts, by testing a UI change that [hides](https://www.androidpolice.com/youtube-shorts-dislike-button-vanished/) the Shorts dislike button in a menu * **YouTube **added a new “[Search with [Google] Lens](https://www.threads.com/@oncescuradu/post/DSk5TalDPcG?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)” button for some Shorts * **YouTube** is now showing photo-only [carousel posts](https://www.threads.com/@oncescuradu/post/DTF1U8-DPuk?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) in the Shorts feed * **YouTube** is revamping its [search filters](https://9to5google.com/2026/01/08/youtube-search-filters/), adding a Shorts category and refining durations. **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ca99ddb1-0c5d-4b81-b79e-38ccc56d48a2/image.png?t=1767961826) Follow image link: (https://www.socialmediatoday.com/news/reports-suggest-that-openai-may-be-looking-to-acquire-pinterest/808773/) Caption: Open AI reporedly interested in acquiring Pinterest | Credit: Social Samosa * **OpenAI **is reportedly interested in [acquiring](https://www.socialmediatoday.com/news/reports-suggest-that-openai-may-be-looking-to-acquire-pinterest/808773/) **Pinterest**, in a deal that could boost its ChatGPT shopping tool and future revenue opportunities * **Reddit** has [overtaken TikTok in UK](https://www.theguardian.com/technology/2026/jan/03/reddit-overtakes-tiktok-uk-search-algorithms-gen-z) thanks to search its Google deal and Gen Z habits * **Spotify** is finally bringing your friends’ [Listening Activity](https://www.theverge.com/news/857404/spotify-listening-activity-mobile) to mobile. A new feature lets Premium users sync listening, co-queue songs, and chat * **Roblox **is now enforcing [mandatory age estimation](https://www.theverge.com/news/856696/roblox-age-check-estimation-chat) for chat access across all regions **__________** -------------------- 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- **Snapchat**’s new ‘Animate It’ AI Lens generates bespoke video animations from text prompts, ranging from reactions to mini-movies. Snapchat Adds Custom AI Lens Feature: (https://www.socialmediatoday.com/news/snapchat-adds-custom-ai-lens-feature/808544/) -------------------- _** __________**_ _**Also spotted this week **_👀 * **Instagram** is working on AI [transitions for photos](https://www.threads.com/@alex193a/post/DTElrFiCAP_?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) in Stories * **Meta** AI’s app is expanding availability of the option to create an [AI selfie ](https://www.threads.com/@theahmedghanem/post/DTSmPGHDLG7?xmt=AQF0cvKvr2n6lEoeE_M0COY4HgQFqPFNku6Tw7dSkcDJZg) * **LinkedIn** expanded its AI [job search](https://www.fastcompany.com/91467930/linkedin-ai-powered-job-search) to all English users and five major languages * **LinkedIn** now sometimes displays an [AI-generated title](https://www.threads.com/@oncescuradu/post/DTDma3TjE_X?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) when a non-logged user is viewing a post * **Reddit **launched Max Campaign, an [AI-powered ad buying tool ](https://www.adweek.com/media/reddit-max-campaign-media-buying-ces/)targeting performance ad budgets * **WhatsApp** is testing AI-powered [Imagine capabilities for status updates](https://wabetainfo.com/whatsapp-beta-for-ios-25-37-10-73-whats-new/) * **TikTok** is adding a control to [enable or disable](https://www.threads.com/@theahmedghanem/post/DTSncyIjCxl?xmt=AQF0_H_2BUfbgSEV3ZOcfyVVL6boGRl-yubvfP8NlPd4oA) Display Object Tags, which allow TikTok’s AI to automatically identify objects * **X** is widely rolling out its AI-powered [community notes](https://www.threads.com/@oncescuradu/post/DS-bpk-DMEn?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **X** now lets you [edit your profile picture](https://www.threads.com/@oncescuradu/post/DS2ahXkDFHD?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) with Grok AI * **X** added a new [Ask Grok feature](https://www.threads.com/@oncescuradu/post/DSmvFLWjB8P?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) for sent or received messages via X Chat * **xAI** now allows Grok users to [edit or animate an image](https://www.threads.com/@oncescuradu/post/DTQ2KT5jEfS?xmt=AQF08bMPhBwIlcJe5F7CTivqU-W633qZ-WL6FQTRKbH6_A) straight from the post composer available in the Imagine section * **YouTube Music** has upgraded its lyric-sharing tool with [Gemini-generated backgrounds](https://9to5google.com/2026/01/05/youtube-music-lyrics-ai-share/) * **xAI **launched Grok [Business and Enterprise](https://x.ai/news/grok-business) tiers, with team licensing, admin tools, SSO, analytics, and a high-security Enterprise Vault * **Telegram** added its first AI-powered feature based on the decentralised network Cocoon, [daily AI summaries](https://www.threads.com/@oncescuradu/post/DTEDRV8DND2?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) * **ChatGPT’**s WhatsApp number will be [discontinued](https://www.threads.com/@theahmedghanem/post/DQJEaneDJN9?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw) after 15 January, due to Meta’s new policy -------------------- ## 💀 LOL -------------------- Painfully true 😆 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f1fcb6b4-d465-4bb9-8c68-1c42e7118db7/HNY1.jpg?t=1767953287) Follow image link: (https://www.linkedin.com/posts/jrangel_them-wont-people-be-expecting-a-happy-activity-7412160739240488961-cvPK?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: The client never forgets 😳 Instagram: (https://www.instagram.com/p/DTNh2ulgG8t/) -------------------- ## 📈 MEMES -------------------- **Microsoft CEO Satya Nadella** thinks people are being unfair when they call AI ‘slop’. But so much of it IS SLOP. Bring on the ‘Microslop’ memes… "Microslop" memes take over social media after Microsoft CEO pushes back on "the arguments of slop": (https://www.dailydot.com/news/microslop-memes-microsoft-ceo-pushes-back-on-ai-slop/) Tweet: (https://twitter.com/jadel4w/status/2007147144306929887) Tweet: (https://twitter.com/messeduppcs/status/2007797667523436690) -------------------- ## 🌡️ VIRAL -------------------- One button for every day of the year… That’s the (slightly odd) idea behind the first big viral sensation on TikTok in 2026. The 365 buttons meme, explained: -------------------- "It only has to make sense to me": The 365 buttons meme, explained: (https://www.dailydot.com/memes/365-buttons-explainer-tiktok/) -------------------- **__________** **Also going viral this week: **🔥 * What is the [yellow font trend](https://www.creativebloq.com/design/fonts-typography/what-is-the-yellow-font-trend-and-why-is-is-all-over-tiktok), and why is is all over **TikTok**? -------------------- ## 🪧 BRANDS -------------------- **Vaseline** is having an unlikely moment of success on TikTok. Is it the ultimate lifehack? -------------------- ‘Social listening’: Unilever seeks to capitalise on Vaseline’s TikTok moment: (https://www.theguardian.com/media/2026/jan/02/unilever-ad-strategy-vaseline-tiktok-social-media) -------------------- **__________** **More brand news this week: **👀 * How **Vaseline** parent company **Unilever**'s huge bet on influencers led to a [creator economy gold rush](https://www.businessinsider.com/unilever-20x-influencer-mandate-sparks-creator-marketing-gold-rush-2025-12) * **Advertisers** warn that any hit to **TikTok**’s user experience in the US following its acquisition deal could [rapidly redirect brands’ budgets](https://digiday.com/marketing/after-watching-xs-ownership-issues-play-out-marketers-brace-for-tiktok-whiplash-in-2026/) elsewhere -------------------- ## 👀 MY FAV READS -------------------- _“I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely”_ Social media follower counts have never mattered less, creator economy execs say: (https://techcrunch.com/2025/12/29/social-media-follower-counts-have-never-mattered-less-creator-economy-execs-say/) -------------------- ## 📺 MUCH WATCH -------------------- **Semafor** has done a deep-dive interview with **Instagram chief Adam Mosseri, **and it’s well worth a watch. He says changing audience habits might mean Instagram embraces long-form or premium video, despite years of rejecting the idea. Deeper, hands-on algorithm shaping is also on the way but could take years to fully materialise. Youtube: Adam Mosseri on Instagram, Algorithms, & How To Beat TikTok (https://www.youtube.com/watch?v=7afTeh_PQus) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****UK Prime Minister Keir Starmer **[warns Elon Musk](https://news.sky.com/story/get-a-grip-on-grok-starmer-tells-x-after-ai-tool-is-used-for-child-sex-images-13492111) to get a handle on Grok’s child images problem **__________** **Also overheard this week: 👂** * _“Authenticity is becoming a scarce resource, driving more demand for creator content, not less. The bar is shifting from "can you create?" to "can you make something that only you could create?"… _ _“Relatively quickly, AI will create any aesthetic you like, including an imperfect one that presents as authentic. At that point we'll need to shift our focus to who says something instead of what is being said.”_ - – **Instagram boss Adam Mosseri** on [human creators in an AI world](https://www.instagram.com/p/DS7pz7-DuZG/) * _“I have quite a lot of pressure to remove the BBC from X… That is not what I will be doing.Because we need to be on these platforms, we need to give quality information onto the social media platforms and bring people onto them.”_ - – **BBC director general Tim Davie** explains why the corporation [won’t quit Elon Musk’s X](https://deadline.com/2026/01/bbc-facing-pressure-remove-elon-musk-x-tim-davie-1236675998/) * _“The results were fudged a little bit… Mark was really upset and basically lost confidence in everyone who was involved in this. And so basically sidelined the entire GenAI organisation. A lot of people have left, a lot of people who haven’t yet left will leave.”_ - – **Yann LeCun**, former **Meta AI** research chief, [spills tea](https://www.ft.com/content/e3c4c2f6-4ea7-4adf-b945-e58495f836c2) about the company’s flop Llama 4 model * _“People [are] doing it just because it worked for Nutter Butter, there’s no natural tie-in…. I just feel like we’re going to see a brand like Palantir get in on it, or we’re going to see something dystopian, and then everyone’s going to be like, “We’ve had enough.” I don’t think we’re there yet, but I feel like we’ve been bordering on it._ - – **The man behind Nutter Butter’s unhinged social strategy** says the approach has [very nearly played out](https://www.fastcompany.com/91464170/is-brain-rot-tiktok-cringe) * _"It's much easier to build businesses when you have a hyper-niche, scaled audience because the product makes a lot more sense."_ - – **MrBeast's former manager, Reed Duchscher **says social media mega stars will be replaced by [hyper-niche creators](https://www.businessinsider.com/mrbeast-former-manager-says-age-of-social-giants-is-fading-2025-12) who have an easier time monetising a smaller audience -------------------- ## 😮 WTF?! -------------------- The rubicon has been crossed… The top streamer on **Twitch** was generated by AI 😳 -------------------- It's happening: An AI is now the most subscribed to "streamer" on Twitch: (https://www.tubefilter.com/2026/01/05/neuro-sama-vedal987-most-subscribed-hype-train-record/) -------------------- **__________** **Also WTF this week: **👀 * **A Reddit post **claiming a food-delivery app used “desperation scores” and **rigged systems amassed 86,000 upvotes** before it turned out to be [a massive hoax](https://www.platformer.news/fake-uber-eats-whisleblower-hoax-debunked/) * **Vietnam** has capped unskippable ads on **YouTube** and similar platforms at [just five seconds](https://www.androidauthority.com/youtube-unskippable-ads-rules-vietnam-3630307/) * **Hundreds of people** waited at the **Brooklyn Bridge** for [fireworks that never came](https://www.dailydot.com/news/brooklyn-bridge-fireworks-disappointment/), all because of **AI slop** * **US work permits** are increasingly being awarded on basis of online reach, [favouring content creators](https://www.ft.com/content/8816fcec-4148-4cda-be7f-fc59d5bcbf59) – because it’s easier to quantify reach and engagement than talent * **Creators** have been using **Meta smart glasses** to film [POV clips of strangers without consent](https://www.manchestereveningnews.co.uk/news/greater-manchester-news/we-were-secretly-filmed-manchester-33107667) * **Fraudsters** have deployed **AI deepfakes of Spain’s Princess Leonor** on **TikTok**, luring users with [fake cash-offer schemes](https://www.theguardian.com/world/2026/jan/06/tiktok-scam-warning-ai-videos-princess-leonor-spain) requiring upfront payments * **TikTok** removed **AI weight loss ads** from a [fake Boots account](https://www.bbc.co.uk/news/articles/c997lkdjdy5o) -------------------- # 📲 NEW PLATFORM -------------------- **Twitter co-founder Biz Stone** and **Pinterest co-founder Evan Sharp** have launched **Tangle**, designed as [an antidote to social media’s harms](https://www.ft.com/content/6a33af09-99a3-49c2-be50-4cc47656903f). It’s currently invite-only and focused on intentional living over algorithmic engagement. Tangle prompts you with daily intentions and reflective goal-sharing. Tangle : (https://apps.apple.com/us/app/tangle-life-on-purpose/id6596770837) **Also:** * **NEW PRODUCT: **This haptic wristband pairs with **Meta** smart glasses to [decode facial expressions](https://www.engadget.com/wearables/this-haptic-wristband-pairs-with-meta-smart-glasses-to-decode-facial-expressions-214305431.html) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6b9ef07-d274-4ebb-9dd2-9c4e80900422/Beehiiv_logo.png?t=1767958040) Caption: **Beehiiv** (the platform we use to bring you Geekout!) is looking for a [Social Media Lead](https://www.samssocialmediaclub.com/job/social-media-lead-global/)** **_[Remote, worldwide]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **BBC News** is recruiting an [Assistant Editor, BBC News Social](https://www.samssocialmediaclub.com/job/assistant-editor-bbc-news-social/) _[Multiple locations, UK]_ * **Amnesty International **needs a [Social Media Content Producer](https://www.samssocialmediaclub.com/job/social-media-content-producer/) _[London, UK]_ * **Lloyds Banking Group** is hiring a [Social Media Lead](https://www.samssocialmediaclub.com/job/social-media-lead-3/)_ [Multiple locations, UK]_ -------------------- ## 👌 PRO TIPS -------------------- This new guide is (understandably) **Reddit** focused… But the fact is you absolutely have to think about how LLMs surface information about the brands you work with… -------------------- The Secret to Brand Visibility in the LLM Era: (https://www.adweek.com/media/the-secret-to-brand-visibility-in-the-llm-era/) -------------------- **__________** **More pro-tips worth checking out **✨ * **Hubspot** published a guide to** Reddit **[marketing for B2B brands](https://www.socialmediatoday.com/news/hubspot-publishes-new-guide-to-reddit-marketing-for-b2b-brands/808779/) * **LinkedIn **answered creators’ biggest questions about [feed engagement](https://www.linkedin.com/pulse/top-linkedin-feed-questions-2025-gyanda-sachdeva-anl2e/) * **LinkedIn **shared new insights into how SMBs can [maximise their success in the app](https://www.socialmediatoday.com/news/how-smbs-can-build-their-brand-on-linkedin-infographic/808460/), by building a credible, trusted presence * **LinkedIn** shared best practices for [Thought Leader ads](https://www.socialmediatoday.com/news/best-practices-for-linkedin-thought-leader-ads-infographic/808811/) * **TikTok** launched [2026 regional event calendars](https://www.socialmediatoday.com/news/tiktok-launches-regional-event-calendars-for-2026/808887/) for marketers * **TikTok** launched new [resources for sports organisations](https://www.socialmediatoday.com/news/tiktok-launches-new-resources-for-sports-organizations/808676/) to build their presence on the platform * **X** launched a [2026 marketing calendar](https://www.socialmediatoday.com/news/x-formerly-twitter-launches-2026-marketing-calendar/808449/) mapping major cultural, sports, and global events marketers can tap into. -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of messages sent** on **WhatsApp** [on New Year’s Day](https://www.androidpolice.com/whatsapps-festive-touch-additions/), the app’s biggest day of the year -------------------- **__________** **Even more social stats: **📈 * **NEWSTOK:** TikTok is now the top news source for U.S. adults aged 18–29 at [43%](https://www.threads.com/@mattnavarra/post/DTKsVi_ClBP?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) * **BIG SHOP: **TikTok Shop now hosts [200,000+](https://www.threads.com/@mattnavarra/post/DTKvxBdiv4Q?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) UK small businesses plus major brands like M&S, Samsung, and Sainsbury’s * **BUYING INFLUENCE:** [More than £500,000](https://www.threads.com/@mattnavarra/post/DTKvfZCillg?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) has been spent on influencers by the UK government since 2024 * **YOUNG PINS:** Gen Z now accounts for [50%](https://www.businessinsider.com/pinterest-gen-z-aesthetic-interview-fit-2026-1) of Pinterest’s 600 million MAUs, driving shifts in search behaviour * **SLOPPY:** [More than 20%](https://www.theguardian.com/technology/2025/dec/27/more-than-20-of-videos-shown-to-new-youtube-users-are-ai-slop-study-finds) of videos shown to new YouTube users are ‘AI slop’, a study has found * **AD DODGERS: **A new survey found a Premium subscription is the most popular way of Android users dodging ads on on YouTube, at [31%](https://www.threads.com/@mattnavarra/post/DTKugmFio1m?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) of respondents * **MIAMI AMORE:** New research shows [6,000 major creators](https://www.threads.com/@mattnavarra/post/DTNO1VmCgDX?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) based in Miami, a city of just 6.4 million people. * **SEEING RED:** Reddit’s UK audience has [surged 88%](https://www.threads.com/@mattnavarra/post/DTIfRGwCusY?xmt=AQF0rp4i9XFoWv0PC7jYvikhcs7FoFsiBktW2TJGRLGESw) in two years * **FEELING FESTIVE:** TikTok reported a [100%](https://www.theguardian.com/technology/2025/dec/20/tiktok-90s-christmas-trend-tinsel-home-alone) year-on-year rise in Christmas décor posts over the festive period, fuelled by nostalgia culture. * **NOT STRANGE:** Stranger Things was the most talked-about TV show on X in 2025, with [12.4 million](https://www.threads.com/@mattnavarra/post/DTIwON4itmK?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) posts -------------------- ## 📈 CHARTED -------------------- **The 10 most used emojis **in social posts in 2025, [according to Buffer](https://www.threads.com/@mattnavarra/post/DTLEwKPinIc?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g)… Which ones were you guilty of over-using last year? ✨👉🔥 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17d070a0-cf87-44f5-b123-3f890f2fba57/Emoji_graph.jpg?t=1767958653) Follow image link: (https://www.threads.com/@mattnavarra/post/DTLEwKPinIc?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) Caption: -------------------- **__________** **Even more social charts: **📈 * **BIG RED:** Reddit is now the [fastest-growing US ad channel](https://www.threads.com/@mattnavarra/post/DTIh9U2incx?xmt=AQF0RS-ajxgv8Z9MvcDQuAPaB3-k_X8xf6vPjkJhJA6W-A) * **BRANDED:** Creators prioritise [brand quality and shared values](https://www.threads.com/@mattnavarra/post/DTIpwk5Ciul?xmt=AQF0RS-ajxgv8Z9MvcDQuAPaB3-k_X8xf6vPjkJhJA6W-A) in partnerships * **MORE IMPACT:** What could make thought leadership posts more impactful? [Marketers weight in](https://www.threads.com/@mattnavarra/post/DTLB39nCnHP?xmt=AQF0o9az_mG7Er-H7rtc1VrATtM7QIUpy6OPpQ0eyW764g) -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES New York to require social media platforms to display mental health warnings: (https://www.reuters.com/legal/litigation/new-york-require-social-media-platforms-display-mental-health-warnings-2025-12-26/) **_________** **Also this week… **🚨 * **X parent xAI **announced a new $20 billion funding round led by major global investors. [[The Guardian](https://www.theguardian.com/technology/2026/jan/06/elon-musk-xai-investment-grok-backlash)] * **Big Tech has reportedly been spared **strict rules in an EU digital regulations overhaul [[Reuters $$$](https://www.reuters.com/business/media-telecom/big-tech-spared-strict-rules-eu-digital-rule-overhaul-sources-say-2026-01-08/)] * **Facebook was slow** to act on posts celebrating Bondi beach massacre, an anti-hate group says. [[The Guardian](https://www.theguardian.com/technology/2025/dec/30/facebook-slow-to-act-on-posts-celebrating-of-jews-anti-hate-group-says)] * **The US has issued **travel bans on five EU regulators and researchers, accusing them of driving “foreign censorship” of American speech via EU DSA enforcement. [[Engadget](https://www.engadget.com/big-tech/us-bans-former-eu-commissioner-and-others-over-social-media-rules-121804097.html)] * **US Immigration agency ICE** is spending $100 million to target Gen Z with hyper-personalised digital recruitment ads. [[Mashable](https://mashable.com/article/ice-recruiting-social-media-influencers-leaked-document)] * **Poland asked** the European Commission to probe TikTok** **after a spike in AI-generated videos urging Poland to leave the EU. [[Euractiv](https://www.euractiv.com/news/poland-asks-commission-to-investigate-tiktok-over-ai-disinformation/)] * **Meta's CTO is calling** the 'most important' meeting of the year for the Reality Labs division, urging employees to show up in person. [[Business Insider $$$](https://www.businessinsider.com/meta-cto-andrew-bosworth-reality-labs-all-hands-meeting-2026-1)] * **Meta appointed **former Trump U.S. Trade Representative C.J. Mahoney as chief legal officer. [[Social Media Today](https://www.socialmediatoday.com/news/meta-appoints-legal-expert-with-ties-to-trump-to-key-role/808893/)] * **Meta hired** the former top lawyer for Elon Musk’s Department of Government Efficiency as a lobbyist. [[Bloomberg Law $$$](https://news.bloomberglaw.com/tech-and-telecom-law/meta-hires-former-doge-trump-election-lawyer-as-lobbyist)] * **France is drafting** a nationwide ban blocking children under 15 from social media. [[Semafor](https://www.semafor.com/article/01/02/2026/france-weighs-social-media-ban-for-under-15s)] * **Italy’s antitrust regulator** ordered Meta to suspend WhatsApp terms that block rival AI chatbots. [[Reuters $$$](https://www.reuters.com/sustainability/boards-policy-regulation/italy-watchdog-orders-meta-halt-whatsapp-terms-barring-rival-ai-chatbots-2025-12-24/)] * **TikTok Shop plans **to boost local mall brands with over 1,000 livestreams in 2026. [[Says](https://says.com/my/tech/tiktok-shop-all-star-live-session-2026)] * **TikTok’s global creator** chief Kim Farrell is leaving amid a sweeping content-division restructuring. [[Business Insider $$$](https://www.businessinsider.com/tiktok-global-head-creators-leaving-company-amid-reorg-2026-1)] * **Spotify is cutting **video-podcast monetisation thresholds to three episodes, 2,000 hours watched, and 1,000 engaged listeners. [[TechCrunch](https://techcrunch.com/2026/01/07/spotify-lowers-monetization-threshold-for-video-podcasts/)] * **Mark Zuckerberg**'s nonprofit has cut ties with the immigration advocacy group he co-founded, his latest move to align with the Trumpy times. [[Engadget](https://www.engadget.com/big-tech/mark-zuckerbergs-nonprofit-cuts-ties-with-the-immigration-advocacy-group-he-co-founded-183447900.html)] * **The Tribeca Festival** expanded its NOW category to include creators from TikTok, YouTube and Instagram. [[The Hollywood Reporter](https://www.hollywoodreporter.com/business/digital/tribeca-festival-tiktok-instagram-creators-new-online-work-1236453775/)] * **Pinterest has unveiled** a six-episode CTV series, Bring My Pinterest to Life, debuting on Roku. [[Social Media Today](https://www.socialmediatoday.com/news/pinterest-announces-new-ctv-show/808902/)] **New features and updates:** * **Instagram added** a new label for broadcast channels in the shape of a square with a white crown inside. But why? [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DS-82T_jBCv?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **Instagram now organises** accounts you can access in the account-switching sheet into two groups: accounts linked to your Account Center, and “Other profiles” [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DTSoXZVjC_u?xmt=AQF0_H_2BUfbgSEV3ZOcfyVVL6boGRl-yubvfP8NlPd4oA)] * **Instagram Edits is testing **the addition of new options within the project rename menu. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DTSlhJ6DFSp?xmt=AQF0cvKvr2n6lEoeE_M0COY4HgQFqPFNku6Tw7dSkcDJZg)] * **Facebook added **a new “Edits” shortcut in the main app menu. [[@oncescuradu](https://www.threads.com/@oncescuradu/post/DTDJ3mRDAiz?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **Snapchat+ added **an “Add to Your Wish List” option. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DSdRs_Gkzte?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **TikTok now labels** when a user whose Bulletin Board you are viewing is currently live streaming. [[@theahmedghanem](https://www.threads.com/@theahmedghanem/post/DTSpRkujHrw?xmt=AQF0CdNrVYzQZzyc3n0xW_K7eqWZo-wTaUT2vUhhwjZL-g)] * **TikTok’s Creator Search Insights** are now easier to access. [[@jonahmanzano](https://www.threads.com/@jonahmanzano/post/DS401kiCT5g?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **WhatsApp is working** the ability to manage notifications for voice and video calls on the web [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DS1G9jLCObp?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **WhatsApp is working on **bringing the Updates tab to the web client. [[@WABetaInfo](https://www.threads.com/@wabetainfo/post/DS3rwcLiNS8?xmt=AQF0_seXyHN3YKkvK5U7xuSRDc-BCuWmjtP5rwEPdhpqVw)] * **Disney+ is rolling out** a vertical short-form feed this year, chasing TikTok-level engagement. [[TechCrunch](https://techcrunch.com/2026/01/08/disney-is-launching-short-form-videos-this-year/)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- **YouTube** is the new daytime TV… “_YouTube’s big streaming lead over Netflix and other competitors stems in large part to its dominance during daylight hours.”_ -------------------- YouTube Has a Firm Grip on Daytime TV: (https://www.nytimes.com/2025/12/23/business/media/youtube-has-a-firm-grip-on-daytime-tv.html) -------------------- **__________** **More great weekend reads:** * **Pinterest CEO Bill Ready** is [taking big swings to win Gen Z](https://www.vogue.com/article/pinterest-ceo-bill-ready-is-taking-big-swings-to-win-gen-z) * **LinkedIn scams are surging globally**, exploiting [cultural pressures and economic desperation](https://restofworld.org/2025/linkedin-job-scams/) * **How Meta’s Reels **became a [$50 billion business](https://www.wsj.com/tech/meta-reels-revenue-ade4179e?st=b8s2C2) * **For platforms**, here’s what’s [NOT going to happen in 2026](https://digiday.com/marketing/for-platforms-heres-whats-not-going-to-happen-in-2026/) * **Pinterest users are tired** of [all the AI slop](https://www.wired.com/story/pinterst-ai-slop-content/) * **Why Hollywood is paying this 17-year-old up to $20,000** to [boost film trailers with TikTok edits](https://www.businessinsider.com/hollywood-trailers-tiktok-edits-teen-viral-cartel-2025-12) * **The relentless rise** [of YouTube](https://www.ft.com/content/9e75eeb8-b6e6-4a90-b015-2732fa9a8774) -------------------- ## 😳 AND FINALLY… -------------------- What **new emojis** might we see rolling out in 2026? The draft list of candidates has been revealed, and it includes: * a squinting face * two new thumb sign gestures * a pickle * and a lighthouse… Which one will become your go-to emoji this year (if added)? Draft Emoji List for 2026/2027: (https://blog.emojipedia.org/draft-emoji-list-for-2026-2027/) -------------------- ## 📅 BACK NEXT WEEK… -------------------- And that’s your New Year edition of Geekout, done. ✅ I’m heading off to check which (if any) country has grown a pair, and _finally_ taken steps to pull the plug on the shitshow that is X. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9289c843-a40e-4ac5-b17b-ba8c165bc8be/image.png?t=1767964295) Caption: Image: ChatGPT Goodbye, geeks! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/who-will-stop-this-evil-slop

---------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/456a2d7f-bbf5-442a-afe5-0132b78209ec/Geekout_191225.jpg?t=1766148724) Caption: -------------------- **Advertise in Geekout** Prev sponsors incl: Semrush, VEED, TikTok 2026 ad discounts now available **👉 ****[Request More Info](mailto:matt@mattnavarra.com)** -------------------- **_For the _****__BEST__****_ Geekout experience_** 👇_ T__ap this button 👇_ ✨** Optimize Geekout **✨** ** (https://geekout.mattnavarra.com/p/sorry-mark-the-link-is-in-the-comments) -------------------- #### **Hello, geeks!** -------------------- Welcome to the final edition of Geekout for 2025. And what a year it has been! It’s rather ironic that the biggest news story in this final edition of Geekout for 2025, is the conclusion to the top story at the very start of the year! **Geekout - January 24, 2025:** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b13f3bf6-0e3f-4187-8445-9b69863c1341/Screenshot_2025-12-19_at_11.06.34.png?t=1766143260) Caption: We’ll dig into everything you need to know about TikTok’s U.S. sale deal in a moment. As well as everything else that went down in social over the past 7 days. Before we get into it… **__________** **3 cool things **👇 👀 📊 **This is a must-read…** The most comprehensive **[2026 social media study](https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3)** of the year. Based on data from 39M posts, across _every_ major platform. c 💰 **Bookmark this…** Not sure what to pay creators in 2026? This **[FREE Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19)** breaks it down —incl. 2026 Creator Pay Benchmarks. - 👀** I used this to optimise Geekout…** Track your performance across Google AI search + chatbots like ChatGPT. Uncover keyword + competitor opps to turn insights into powerful optimizations. **[Try for FREE](https://semrush.sjv.io/c/6077336/3367878/13053)** [ad] **__________** **P.S.** **Geekout’s taking a Christmas break…** The first edition of Geekout for 2026 will land in your inbox on _Friday 9 January._ -------------------- -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a4dae435-e95b-4064-8f67-6aa6ab0b8820/matt_navarra_banner_v4.jpg?t=1766075211) Follow image link: (https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3) Caption: -------------------- **39 Million Posts**… _Every_ Major Platform… **Metricool’s** _[largest ever](https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3)_[ social media study](https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3) just dropped! Take a look at the wild insights that drove this year’s social strategies. And discover where brands should focus in 2026. **Here’s a Sneak Peek of the Insights**: 👀👇 * 📈 **YouTube Video Views surged** **76%** views increase, reminding us that YouTube still remains a leading video platform. - * 📌 **Pinterest engagement up 26%** Even as impressions and interactions fell, **each view counted more**—letting creators and brands reach a smaller, more connected audience. - * 📉 **LinkedIn Impressions are slipping** Impressions dropped **23%, **signaling a tougher fight for visibility as competition increases - * 👀 **Instagram Carousels quietly won** Over **3x the interactions** compared to single image posts, yet they remained the least used format It’s one of the _most comprehensive_ social media studies of the year! 🔐 **[Unlock The BIG 2026 Social Media Study](https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3)**** **— 60+ slides of data, insights, and pro-tips! **Download 2026 Insights **📈** ** (https://metricool.com/social-media-study/?utm_source=email&utm_medium=influencer&utm_campaign=20251219_matt-navarra_geekout-2026-study-2_en&utm_content=newsletter&utm_term=q3) -------------------- ## 🔥 GEEKOUT HOT 5 _**Geekout’s pick of the hottest headlines in social this week:**_ TikTok signs deal for sale of U.S. unit after yearslong saga: (https://www.axios.com/2025/12/18/tiktok-sale) 2. **Facebook tests charging monthly subscription** for sharing links [[LINK-TAXING](https://www.bbc.co.uk/news/articles/cp9kv3lezgro)] 3. **YouTube signs deal to stream the Oscars** exclusively from 2029 [[AWARD-WINNING](https://www.hollywoodreporter.com/news/general-news/oscars-bolt-from-abc-to-youtube-starting-in-2029-1236453188/)] 4. **Instagram is testing a TV app** to bring Reels to your big screen [[IGTV-VIBING](https://www.hollywoodreporter.com/business/digital/instagram-reels-tv-app-launches-meta-connected-tv-1236451339/)] 5. **Parents of sextortion victims** **sue Meta **for alleged wrongful deaths [[PROSECUTING](https://www.theguardian.com/uk-news/2025/dec/17/parents-of-sextortion-victim-sue-meta-for-alleged-wrongful-death)] -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eda8fc3b-c141-45d7-8de7-4b451e896959/MattNavarra3.jpeg?t=1766069325) Follow image link: (https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19) Caption: Figuring out _what_ and _how_ to pay creators is one of the trickiest parts of building campaigns. Pay too little = quality drops. 📉 Overpay and scale = quickly over budget. 💸 If you’ve ever played guesswork with creator rates or fumbled through usage rights convos… this is your cheat code. **Insense** just dropped a [FREE Cheatsheet](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19) that breaks it all down: * 📊** Creator pay benchmarks** for 2026 * **💰 How to price UGC** vs. influencer deliverables * 📈** Flat fee vs. performance payouts** — when each works It is built for brands running UGC at scale, not one-off collabs. Grab it now. Avoid the budget regret later! ✨** **[**Download FREE Cheatsheet **](https://insense.pro/ebooks-guides/how-to-compensate-creators?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19)** ** **P.S. Did you know… **Insense helps brands like Wonderskin & DRMTLGY run end-to-end UGC collabs with top creators. **⤷ BONUS: **[**Book a FREE strategy call **](https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19)with Insense by Dec 31…** **Get $200 towards your first campaign. 🔥** Download Cheatsheet **🔥 (https://insense.pro/lp/matt-navarra?utm_campaign=matt_navarra&utm_source=email&utm_medium=dec19) -------------------- ### 🚨 EVERYONE’S TALKING ABOUT Facebook tries breaking the core deal of social media A Facebook test makes link-sharing a paid feature for creators: (https://www.engadget.com/social-media/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators-224632957.html) As I [revealed](https://www.threads.com/@mattnavarra/post/DSXCACNirEt?xmt=AQF0bTHi_skXHf7GXA6z-K2NWZ8ACQisn1l0N-BAAtd3Ig) earlier this week, Facebook is taking a step many people think is a step too far… charging to share links. Yep, if you have a Facebook Page or a professional account, Facebook thinks there’s a chance it can make a business out of forcing you to pay up for a Meta Verified account to post more than a small number of links per month. It’s important to note that as I understand it, this is “a learning experiment” rather than a permanent change. It’s focused on a small group of users to see how it changes their behaviour. Platforms run tests on small numbers of users all the time. But while something like a short-term limit of three hashtags per post on Instagram might be a small inconvenience, it’s something you can work around. This time it’s different. The challenge Meta has here is that even if this link-charging test disappears, social media managers will likely be left with less confidence in Facebook as a platform. Link posts have typically ranked poorly for a few years now, but unverified gossip on the grapevine talks of improved performance for link posts lately, perhaps as a precursor to this test? Users creating content for platforms to monetise is the main deal at the heart of social media. Charging users to create content takes things into uncharted territory that will make many pros uncomfortable. But hey, we’ve still got that inelegant workaround known as “Link in comments”… For now, at least. _________________ ### TikTok is FINALLY ready to sell its US arm to Trump’s buddies TikTok U.S. Deal to Close Next Month: Oracle and Silver Lake Confirmed in Buyer Consortium: (https://www.hollywoodreporter.com/business/digital/tiktok-sale-done-oracle-silver-lake-buyers-1236454493/) Can you believe that the ‘ban or sale’ TikTok saga in the US has been going on for OVER FIVE YEARS?! It was first [floated](https://www.theverge.com/2020/7/7/21316062/tiktok-ban-app-mike-pompeo-government-china-bytedance-communist-party) in July 2020, during the first Trump presidency. And now, in a pre-Christmas miracle, a deal is done and due to close on 22 January. The Hollywood Reporter says that the deal includes _“_**_retraining the content recommendation algorithm on US user data_**_ to _**_ensure the content feed is free from outside manipulation_**_,” Oracle overseeing data protection, and specifying that “ultimate decision-making authority for reviewing and approving all content moderation and related policies within the United States.”_ ByteDance still retains a stake in TikTok US but the key point to note is that Oracle and Silver Lake, two of the main investors in the consortium buying control, are Trump-friendly outfits. Critics will no doubt be keeping a close eye on how Trump-friendly the new US algorithm is when it launches. As we’ve seen with X, an owner’s political views can easily and quickly skew a platform’s vibe. Keeping the US President happy without scaring off advertisers and creators is a challenge I see in TikTok’s near future. One small mercy: unlike with X, a more MAGA TikTok is something everyone else around the world won’t need to deal with 😆 -------------------- ## ✨ NEW & NOTEWORTHY _**Everything else you need to know from the past seven days…**_ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b705408c-1765-4a95-a1a8-6148544e21aa/image.png?t=1766146535) Caption: Image: Meta * **Meta **has started [using your chats](https://www.vice.com/en/article/meta-to-use-interactions-to-train-ai/) with Meta AI to shape ads and content, after a low-key announcement in October * **Meta** tolerates [rampant ad fraud](https://www.reuters.com/investigations/meta-tolerates-rampant-ad-fraud-china-safeguard-billions-revenue-2025-12-15/) from China to safeguard billions in revenue, according to leaked internal docs * **Meta** paused its third-party [Horizon OS](https://www.roadtovr.com/meta-horizon-os-third-party-headset-cancelled-asus-lenovo/) programme, sidelining Asus and Lenovo headsets indefinitely * **Meta **is adopting an [‘AI-first’ strategy](https://www.businessinsider.com/meta-ai-tools-internal-google-gemini-openai-chatgpt-llama-claude-2025-12) by offering staffers access to a growing list of AI tools from Google and OpenAI * **Meta** adopted a new [age-check system](https://archive.is/ZyajL) to meet global child safety laws * **Meta** Ray-Ban Display glasses will get virtual handwriting and Instagram [Reels support](https://www.androidcentral.com/apps-software/meta/meta-ray-ban-display-glasses-will-get-virtual-handwriting-based-on-neural-signals) in 2026 * **Meta** Quest now supports [Disney+](https://www.meta.com/en-gb/blog/disney-plus-meta-quest-launch/), with a giant virtual cinema screen * **Facebook **wants you to know who is making [more new friends than you](https://www.threads.com/@mattnavarra/post/DSKNfnnirBB?xmt=AQF0SpVZxKmLbTO6D81KbJbgzjDmTGhxVpGOjUNICn9gPw) (thanks FB 😏) * **Facebook** has been spotted with a [new app dock](https://www.threads.com/@deniseayn_/post/DSWg_RNEdXd?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/375c0895-5b78-47bb-af90-7177569dff19/image.png?t=1766146296) Follow image link: (https://www.socialmediatoday.com/news/instagram-adds-custom-effects-for-new-years-celebrations/808177/) Caption: Instagram rolls out special features for New Years celebrations | Image: Meta * **Instagram** is rolling out [New Year features](https://www.socialmediatoday.com/news/instagram-adds-custom-effects-for-new-years-celebrations/808177/), including new fonts and text effects, hidden Easter eggs, special Add Yours stickers, and Seasonal AI restyle modes * **Instagram Edits** is getting new [object-targeting effects](https://www.socialmediatoday.com/news/meta-adds-new-features-to-edits-including-ai-segmentation-of-objects/808174/), letting you tag, blur, pixellate, scribble on, or add sparkle to specific objects in a video (these are pretty cool!) * **Instagram** has quietly rolled out [looping carousels](https://www.threads.com/@mattnavarra/post/DSaFArYEdUD?xmt=AQF046uq7WKi1lIUouafdNRJzM7H4NdcZHtumBMLuYOMjw), which may help boost views (have you got this yet?) * **Instagram** has increased its [limit on hashtags](https://www.socialmediatoday.com/news/instagrams-implementing-new-limits-on-hashtag-use/808309/) to 5, after briefly reducing it to 3, but Mosseri is still reminding people hashtags won’t boost reach (booooo!) * **Instagram**’s [Auto-Scroll](https://www.threads.com/@lindseygamble_/post/DSKju74DUYI?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) feature has rolled out to more people * **Instagram** has been spotted offering [‘Shop the Look’ buttons](https://www.threads.com/@lindseygamble_/post/DSXz1-RkZVZ?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) on Reels * **Instagram** is promoting [playable games](https://www.threads.com/@jonahmanzano/post/DSZczhCiaWW?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) in its app, redirecting users to Meta Horizon experiences * **Instagram** now lets you add a [Taylor Swift song](https://www.threads.com/@instagram/post/DSLKV3kiWS_?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) to your Notes or profile to get a matching theme for the era **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6dee6cf8-e948-460b-b95c-d7edfa8d5ed9/image.png?t=1766146105) Follow image link: (https://techcrunch.com/2025/12/15/threads-adds-new-communities-tests-badges-for-highly-engaged-members/) Caption: Threads new Community Champion and Flair tags | Image: Meta * **Threads** added new communities and is testing new [Champion badges and Flair tags](https://techcrunch.com/2025/12/15/threads-adds-new-communities-tests-badges-for-highly-engaged-members/) * **Threads** has put its fediverse support in ‘[maintenance mode](https://www.theverge.com/column/847806/head-of-threads-interview)’. It’s not a priority for Meta anymore * **Threads** has a [new-look watermark](https://www.threads.com/@oncescuradu/post/DSQYa1xjJSW?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) for screenshots of the app * **WhatsApp **is working on a feature that lets channel admins [create and show a profile](https://www.threads.com/@wabetainfo/post/DSL6P56CCZ8?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) * **WhatsApp** faces [big headaches in India](https://techcrunch.com/2025/12/14/whatsapps-biggest-market-is-becoming-its-toughest-test/) over new rules that force it to log desktop app and web users out every six hours * **WhatsApp** is testing a new ‘[Invite followers](https://www.threads.com/@oncescuradu/post/DSKlJ6jDGdP?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA)’ feature for broadcast channels * **WhatsApp **is testing the ability for channel admins create [quiz-based updates](https://wabetainfo.com/whatsapp-beta-for-android-2-26-1-14-whats-new/) * **WhatsApp **added Happy New Year [sticker packs](https://www.threads.com/@jonahmanzano/post/DSW1epnidVb?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) * **WhatsApp** is widely rolling out the ability to [display a custom tag](https://wabetainfo.com/whatsapp-for-ios-25-37-74-whats-new/) in their group chats * **WhatsApp** is testing the ability to let channel admins [reach out to their contacts](https://www.threads.com/@wabetainfo/post/DSYyOXLiMbD?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) with follow requests * **WhatsApp** is testing a [redesigned attachment menu](https://www.ubergizmo.com/2025/12/whatsapp-faster-photo-access/) for quicker sharing **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/41e72465-416b-481f-a1be-3fbdad05dc40/Screenshot_2025-12-19_at_12.04.56.png?t=1766145909) Follow image link: (https://www.socialmediatoday.com/news/x-formerly-twitter-launches-ratio-counter-app/808330/) Caption: X’s new ‘Ratio Finder’ tool launched | Image: X * **X **launched a “[Ratio Finder](https://www.socialmediatoday.com/news/x-formerly-twitter-launches-ratio-counter-app/808330/)” ranking the platform’s most disagreed-with users, or “ratio victims” (oh boy 🫩) * **X** is testing a “Seen” tab to help you revisit previously watched videos * **X** is [suing](https://techcrunch.com/2025/12/16/x-updates-its-terms-files-countersuit-to-lay-claim-to-the-twitter-trademark-after-newcomers-challenge/) the startup that tried to take over the Twitter trademark, and updated its ToS to say it owns the name * **X** reported $752 million in Q3 revenue, marking its [strongest quarterly growth](https://www.socialmediatoday.com/news/x-formerly-twitter-sees-higher-revenue-in-q3/807851/) since Elon Musk’s takeover * **X** wins appeal to [lift a block](https://www.theguardian.com/us-news/2025/dec/17/elon-musks-x-wins-appeal-to-lift-block-on-australians-seeing-charlie-kirk-shooting-footage) on Australians seeing footage of Charlie Kirk’s killing * **xAI **is [struggling](https://www.theinformation.com/articles/xai-uphill-battle-selling-grok-businesses?rc=kmaysd) to sell Grok to businesses, given the bot’s dodgy reputation * **X** has launched new [lock screen widgets](https://www.socialmediatoday.com/news/x-formerly-twitter-adds-new-widgets-ios/807852/) for iOS * **X** is offering [40% off annual plans](https://www.threads.com/@jonahmanzano/post/DSUtGKoCdUJ?xmt=AQF0VsJdD0QfBG1uDT34jyWzrICYv8nHFNv3a6N49a9wZQ) for Premium Business if you subscribe before 20 December. **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9dd16971-047f-4625-97fd-65b30a935884/image.png?t=1766145653) Follow image link: (https://newsroom.tiktok.com/introducing-the-winners-of-the-tiktok-awards-us-2025-new-era-new-icons?lang=en) Caption: TikTok’s U.S Award Show Winners Revealed | Image: TikTok * **TikTok** hosted its first [US Awards](https://deadline.com/2025/12/tiktok-awards-2025-winners-list-1236653353/) in LA, celebrating platform-defining creators. [Winners included](https://newsroom.tiktok.com/introducing-the-winners-of-the-tiktok-awards-us-2025-new-era-new-icons?lang=en) Keith Lee and Paris Hilton * **TikTok** has been accused of aiding the spread of [AI-generated fraudulent advertising](https://www.cryptopolitan.com/tiktok-accused-of-aiding-fake-ai-ads/) on its platform * **TikTok** has released its [2025 recap template](https://www.threads.com/@jonahmanzano/post/DSKPURbCcqp?xmt=AQF0VsJdD0QfBG1uDT34jyWzrICYv8nHFNv3a6N49a9wZQ) * **TikTok** has been [accused](https://www.reuters.com/sustainability/boards-policy-regulation/tiktok-monitored-grindr-activity-through-third-party-tracker-privacy-group-2025-12-17/) of accessing users’ Grindr activity, LinkedIn interactions and shopping behaviour * **TikTok** is rolling out the ability to [link fundraisers](https://www.threads.com/@jonahmanzano/post/DSUIFtfiWNG?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) directly within the app * **TikTok** is rolling out new [accessibility settings](https://www.tiktok.com/accessibility/en) for users with neurological and visual sensitivities * **TikTok** has partnered with **Disney** to launch a first-of-its-kind [Avatar: Fire and Ash hub](https://newsroom.tiktok.com/celebrating-avatar-fandom-on-tiktok?lang=en) * **Spotted** a [red person icon](https://www.dailydot.com/news/tiktok-red-person-icon/) on **TikTok**? It’s not a stalking alert, it just appears next to names you’ve manually searched or clicked * **TikTok** will mandate [five-day office returns](https://www.businessinsider.com/tiktok-is-planning-a-big-return-to-office-rto-push-2025-12) for US staff starting September 2026 **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2f7b9759-bf53-46c9-8925-05e8d20ec28d/image.png?t=1766145589) Follow image link: (https://www.socialmediatoday.com/news/youtube-expands-voice-replies-superchat-goals-ai-creation-tools-and-more/808322/) Caption: YouTube’s voice replies feature rolling out to more users | Image: YouTube * **YouTube** is expanding access to [voice replies](https://www.socialmediatoday.com/news/youtube-expands-voice-replies-superchat-goals-ai-creation-tools-and-more/808322/), smarter auto-dubbing controls, and more * **YouTube** is [pulling its data](https://mashable.com/article/youtube-billboard-music-charts-withdraw) from Billboard charts over “unfair” stream weighting * **YouTube** Communities are adding a [Channel Guidelines](https://www.threads.com/@lindseygamble_/post/DSaLfzmDkg3?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) feature * **YouTube** is testing [still-image carousels](https://www.socialmediatoday.com/news/youtube-tests-still-image-carousels-within-the-shorts-feed/808094/) inside the Shorts feed * **YouTube** was forced to remove AI-generated [videos of Disney characters](https://variety.com/2025/film/news/google-removes-ai-videos-disney-characters-cease-desist-1236608015/) following a cease-and-desist letter * **YouTube** has reworked its [sponsored content tools ](https://www.socialmediatoday.com/news/youtube-looks-to-streamline-sponsored-content-partnerships/807855/)to reduce friction between creators and brands. * **YouTube** made its video player [easier to navigate](https://www.theverge.com/news/843412/youtube-watch-screen-tv-app-update) on TVs * **YouTube** now lets US creators [receive payouts](https://fortune.com/2025/12/11/youtube-paypal-google-stablecoin-payouts-pyusd/) in PayPal’s PYUSD stablecoin * **YouTube **shut down [two channels that were using AI](https://deadline.com/2025/12/youtube-terminates-screen-culture-kh-studio-fake-ai-trailer-1236652506/) to create fake movie trailers generating over 1 billion views **__________** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e0054b4-d6fa-44b2-9945-d57026b8f193/Ellissas-Featured-Images-2025-12-18T122058.850-940x480.png?t=1766145288) Follow image link: (https://www.linkedin.com/posts/mattnavarra_yearinreview-activity-7407052564984180736-vkxU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) Caption: LinkedIn launched its own version of Wrapped | Image: The Tab * **LinkedIn** launched [its own ‘Wrapped’](https://www.linkedin.com/posts/mattnavarra_yearinreview-activity-7407052564984180736-vkxU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) so you can rewind your 2025 on the platform (spoiler: a LOT of people’s wrapped told them they were in the [top 5 or 10% of users](https://www.linkedin.com/posts/jeremyboissinot_linkedin-rewind-in-a-nutshell-jokes-aside-activity-7407100554847596544-EAMK?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADGnL8BvPe8qPV1pJn-bZJQfObBttsMY7s) 🤔) * **Reddit**’s volunteer moderators are being [overwhelmed](https://news.cornell.edu/stories/2025/10/ai-generated-content-triple-threat-reddit-moderators) by AI-generated content, according to new research * **Bluesky** launched a new contacts-matching feature it claims is far more [privacy conscious](https://www.theverge.com/news/846175/bluesky-find-your-friends-privacy) than similar features elsewhere * **Snapchat** launched its [personalised 2025 recap](https://newsroom.snap.com/snapchat-recap-2025) highlighting memories, chats, and stories * **Snapchat **is adopting Apple’s [Age Range](https://www.socialmediatoday.com/news/snapchats-using-apples-age-range-measure-to-restrict-underage-users/808194/) feature to filter underage users from its app. * **Telegram** added passkeys and scam-proof [gift purchases](https://telegram.org/blog/passkeys-and-gift-offers) * **Google Maps **has [dropped X](https://www.seroundtable.com/google-maps-share-buttons-updated-40583.html) and added **Reddit** and **Facebook** as native share options **__________** 🔥== ====**Want to see more hot NEW features**==== spotted in the wild this week?== ==Just head to the ====[‘](#more-news)====**[More news’ section](#more-news)**==== below!== -------------------- ## 🤖 SOCIAL AI _**The newest social media AI features spotted this week:**_ -------------------- **Meta AI’s latest Vibes **is building upon **OpenAI’s** **Sora **and its ‘Cameos’ feature On Vibes, you can also now [place yourself](https://www.threads.com/@lindseygamble_/post/DSY4a2GDSzO?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) into images and videos or even generate entirely new ones from scratch View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/61cbf90d-095e-4e40-ad3a-05976bce9b42/Meta_AI_you.jpg?t=1766142879) Follow image link: (https://www.threads.com/@lindseygamble_/post/DSY4a2GDSzO?xmt=AQF0Huh3q-2IWTKbIxG1kLNGh_7XqdS1zL12z_cSpOlcAg) Caption: -------------------- _** __________**_ _**Also spotted this week **_👀 * **YouTube **is letting creators [make playable games](https://www.engadget.com/ai/youtube-is-letting-creators-make-playable-games-with-a-gemini-3-tool-195500318.html) with a Gemini 3 powered tool * **YouTube** is launching new AI ‘Portraits’ for [interactive conversations](https://www.socialmediatoday.com/news/youtube-tests-ai-chatbots-based-on-popular-creators/808093/) with popular creators * **Meta** AI glasses now offer [Conversation Focus](https://l.threads.com/?u=https://www.theverge.com/tech/845540/meta-ai-glasses-conversation-focus-spotify&e=AT1z_3O9KxJJrWivHRp9S8boqmiiMO-N1oD3L5ufg_eH1xvlX66DF-se2VfzWCbgqygmpquTDew2_xaQY2qk1n_qi6IsNZV56fsVzIxCCAFdUozcNOLESj0NDSH5gjZ182FN2l4ub98z), which dials up the voice of the person you’re speaking to and drowns out the chaos around you * **Meta **unveiled SAM Audio, an AI model that [isolates any sound instantly](https://about.fb.com/news/2025/12/our-new-sam-audio-model-transforms-audio-editing/) * **Meta** is building Mango, an [image and video model](https://www.wsj.com/tech/ai/meta-developing-new-ai-image-and-video-model-code-named-mango-16e785c7?st=BwUmJw) pegged for release in early 2026 * **TikTok** is rolling out AI Canvas, letting you use AI to generate text and automatically [create engaging layouts](https://www.threads.com/@jonahmanzano/post/DSUuVSzib3Q?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) using your photos. * **Reddit** launched its AI-powered [search engine](https://www.threads.com/@oncescuradu/post/DSKdmUejFKc?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) in more regions * **CapCut **now allows Android users to [edit photos](https://www.threads.com/@oncescuradu/post/DSSwGwrDEw1?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) with Google Nano Banana Pro * **Adobe Firefly** now offers [prompt-based video editing](https://techcrunch.com/2025/12/16/adobe-firefly-now-supports-prompt-based-video-editing-adds-more-third-party-models/) and advanced timeline control tools -------------------- ## 💬 YOU CAN QUOTE ME ON THAT _**When I’m quoted in the news, you’ll find it here:**_ -------------------- Earlier this week, I spotted **Facebook experimenting with charging users to post links**, by making it a Meta Verified subscription perk. When i first heard about it, I was sure it was fake news. I’ve seen countless scare-mongering, baseless rumours about this for years. I dropped an email to my contacts at Meta to check if it was fake news. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/01044bdf-0118-4f17-90e6-24a04d044d40/image.png?t=1766147487) Caption: Facebook’s new test charging users to post links | Image: Meta But to my surprise, it turns out, this time, it’s true. Wild! **Meta confirmed the test was indeed very real**, and gave me an official comment which I shared online. Since then, I’ve spent all day today (Thu 18 Dec) fielding **calls and emails from news publishers around the world**, asking for my thoughts on Meta’s surprising (and quite frankly, ballsy!!) move. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/98c1a9d1-1ac6-473a-a823-d5a6214a457f/BBC_News_-_Matt_Navarra_on_Facebook_s_Link_Post_Charging.png?t=1766147269) Follow image link: (https://www.bbc.co.uk/news/articles/cp9kv3lezgro) Caption: **Read my analysis** featured in: * [BBC News](https://www.bbc.co.uk/news/articles/cp9kv3lezgro) * [The Telegraph](https://www.telegraph.co.uk/business/2025/12/18/facebook-to-charge-people-to-post-links/?icid=return_to_article) * [The Nation](https://www.thenationalnews.com/future/technology/2025/12/18/facebook-link-policy-meta-verified/) **Also this week**: * I spoke to **BBC News** about how AI and social media [pose a new kind of behavioural influence](https://www.bbc.co.uk/news/articles/c2epm9z9kkvo#:~:text=Psychology%20professor%20and,and%20emotional%20states.%22). -------------------- ## 💀 LOL -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40274106-6a77-4884-8868-a3a67092c16e/Agency_probs.jpg?t=1766143116) Follow image link: (https://www.instagram.com/p/DSXkjGkAP7M/?img_index=3) Caption: So many people (including me!) were named a _‘Top 5% catalyst’_ in **LinkedIn’s **version of Spotify Wrapped! In fact, [some people think](https://www.linkedin.com/posts/tasbober_everyones-excited-about-the-linkedin-year-activity-7407167610468929536-JY9l?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) **everyone got the same data** 😱 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/943e8e84-d475-41bb-8823-01dc02242a93/LinkedIn_top_5.jpg?t=1766143240) Follow image link: (https://www.linkedin.com/posts/jeremyboissinot_linkedin-rewind-in-a-nutshell-jokes-aside-activity-7407100554847596544-EAMK?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: -------------------- ## 🌡️ VIRAL -------------------- **The killing of Rob and Michele Reiner** shocked the world, but perhaps not as much as Donald Trump’s response [angered](https://www.huffingtonpost.co.uk/entry/white-house-social-media-retweets-trumps-vile-rob-reiner-post_n_69403c41e4b02a9ef51775d9) people from all corners of politics and entertainment. But this is a guy who likes to go viral whatever the reason, so I’m sure he’s happy with the reaction to his post… Tweet: (https://twitter.com/piersmorgan/status/2000591435393876228) Tweet: (https://twitter.com/RepThomasMassie/status/2000597616674193616) -------------------- **__________** **Also going viral this week: **🔥 * **Sumo has become a British hit** [thanks to TikTok](https://www.theguardian.com/sport/2025/dec/17/very-tiktok-able-sumo-wrestlings-unlikely-british-boom) * **How the Jon Hamm TikTok meme** turned **Kato**’s 2009 EDM track into [a global viral hit](https://www.rollingstone.com/music/music-news/tiktok-jon-hamm-scene-kato-edm-song-viral-1235486349/) -------------------- ## 🪧 BRANDS -------------------- How much is **Boxbollen **spending on influencer marketing?!? Snoop Dogg, Will Smith, The Kardashians, Jay Shetty, Bill Gates, Jessica Simpson and [loads more big names](https://www.threads.com/@mattnavarra/post/DSLr60HCrOr?xmt=AQF0SpVZxKmLbTO6D81KbJbgzjDmTGhxVpGOjUNICn9gPw) have been promoting it across their social accounts! -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f66484dd-f44f-49ad-8c72-0d1b8c4213be/Boxbollen.jpg?t=1766144909) Follow image link: (https://www.threads.com/@mattnavarra/post/DSLr60HCrOr?xmt=AQF0SpVZxKmLbTO6D81KbJbgzjDmTGhxVpGOjUNICn9gPw) Caption: -------------------- **__________** **More brand news this week: **👀 * **TikTok** is going to push new **Supergirl** trailer to [every user](https://www.hollywoodreporter.com/movies/movie-news/supergirl-takes-over-tiktok-1236449772/) in the US and 13 other territories * How brands like **Chewy**, **JCPenney**, **Mattel**, **Target** and **Walmart** are [showcasing creators](https://blog.youtube/creator-and-artist-stories/how-brands-lit-up-the-holidays-with-youtube-creators/) as high-impact retail partners on YouTube * Inside **TikTok’s** [fan-edit frenzy](https://adage.com/social-media/tiktok/aa-fan-edits-gen-z-pepsico-lionsgate/)—and how brands like **Doritos** and **Lionsgate** are using it to reach Gen Z * Inside the agency building **Keir Starmer** [a TikTok army](https://www.newstatesman.com/politics/2025/12/reelpolitik-inside-labours-influencer-agency) … Also, “In a shocking twist, **Keir Starmer**’s TikToks are [borderline competent](https://www.theguardian.com/politics/2025/dec/12/keir-starmer-tiktoks-borderline-competent)” ( 👈 take a look 👀 -------------------- ## 👀 MY FAV READS -------------------- An interesting read about how **TikTok’s** **algorithm** takes users down a ‘mental health rabbit hole’: _“TikTok’s algorithm favours mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis.”_ TikTok’s mental health ‘rabbit hole’? It’s not in your head.: (https://www.washingtonpost.com/technology/interactive/2025/tiktok-algorithm-mental-health/) -------------------- ## **🗓️ BEST OF 2025** _**Looking back at the year:**_ -------------------- Of all the words-of-the-year we’ve seen from dictionary publishers in the past couple of weeks, **Merriam-Webster** is the one that has nailed it: Merriam-Webster’s 2025 word of the year is ‘slop’: (https://www.theverge.com/news/844640/merriam-webster-ai-slop-word-of-the-year-2025) **Also:** * **The 50 most amusing Bluesky posts** of 2025, [according to The Poke](https://www.thepoke.com/2025/12/17/our-50-favourite-funny-bluesky-posts-of-2025/) -------------------- ## 🙊 WHAT DID YOU SAY?! -------------------- **– ****Meta CTO Andrew ‘Boz’ Bosworth **[pushes back](https://www.uploadvr.com/meta-cto-responds-to-speculation-vr-is-not-dead/) against reports the company is deprioritising VR **__________** **Also overheard this week: 👂** * _“Every country takes very seriously the way that it protects its borders and makes sure that it has a grip on people who come into the country that are aligned with its own values and principles.”_ - – **UK Trade Secretary Peter Kyle **[shrugs off concerns](https://www.politico.eu/article/uk-relaxed-about-donald-trump-social-media-checks-for-tourists-peter-kyle/) about the US wanting to probe tourists’ social media histories -------------------- ## 😮 WTF?! -------------------- How did this streamer end up with a **live feed on the White House website** last night?! As this newsletter goes out… no clue! 🤷‍♂️ -------------------- Mystery Video Stream Appears on White House Website: (https://www.bloomberg.com/news/articles/2025-12-19/mystery-video-stream-appears-on-white-house-website?sref=YURDD6is) -------------------- **__________** **Also WTF this week: **👀 * **A hacker gained control** of a 1,100 mobile phone farm powering [covert, AI-generated ads on TikTok](https://www.404media.co/hack-reveals-the-a16z-backed-phone-farm-flooding-tiktok-with-ai-influencers/) * **This Chrome Extension **turns LinkedIn posts about AI into facts about another AI: NBA legend [Allen Iverson](https://www.wired.com/story/chrome-extension-linkedin-allen-iverson/) 😆 -------------------- # 🤦‍♂️ FAIL -------------------- Are we surprised? **Grok **[spread false claims](https://www.theverge.com/news/844443/grok-misinformation-bondi-beach-shooting) about the Bondi Beach shooting, because of course it did. It’s par for the course these days…. Grok is spreading misinformation about the Bondi Beach shooting: (https://www.theverge.com/news/844443/grok-misinformation-bondi-beach-shooting) **More fails:** * **Pinterest** warned users of a [data breach](https://www.threads.com/@mattnavarra/post/DSUyXFniguw?xmt=AQF08Cpg2cuzvC4C_e2wNxCnkP7253PKIBlxObcoZPZo1A) impacting its Shuffles app * **Instagram** notifications were [out of control](https://www.threads.com/@mattnavarra/post/DSaawzRitaT?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) for some users yesterday -------------------- # 🪦 RIP _**Social media features heading for the graveyard:**_ -------------------- It’s goodbye to **YouTube**’s annual **Rewind** videos. YouTube has unlisted all YouTube Rewind videos dating back to 2011. They’re now hidden unless accessed via direct links or playlists. The platform says the tradition is over as it shifts to personalised year-in-review formats. YouTube makes all its past YouTube Rewinds unlisted: (https://mashable.com/article/youtube-unlists-all-previous-youtube-rewind-videos) **Also:** * **X **has blocked installation of its [iPad app on Mac](https://9to5mac.com/2025/12/18/x-drops-support-for-installing-its-ipad-app-on-the-mac/), effectively ending native Mac support for the platform * **RIP** **to Messenger for macOS**, which was [killed off this week](https://appleinsider.com/articles/25/12/15/facebook-messenger-for-macos-departs-the-desktop) -------------------- ## 👔 YOU’RE HIRED! _**Hot new social media jobs worth checking out this week:**_ -------------------- View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/73c8e7e0-9eed-4269-a9e4-3ab53d6fcb8f/Hilton_For-The-Stay_Logo_RGB_Vertical.png?t=1766145663) Caption: * **Hilton** needs a [Social Media Manager (Contract)](https://www.samssocialmediaclub.com/job/social-media-manager-contract/) _[Remote, USA]_ -------------------- **__________** **More top social media jobs spotted this week **💼 * **Kit **is hiring a [Social Media Manager for the CEO – Contract](https://www.samssocialmediaclub.com/job/social-media-manager-for-the-ceo-contract-2/) _[Remote, worldwide]_ * **KwikFit **is looking for a [Digital & Social Media Marketing Executive](https://www.samssocialmediaclub.com/job/digital-social-media-marketing-executive/) _[Letchworth, England, UK]_ * **LNER** is recruiting a [Social Content Executive](https://www.samssocialmediaclub.com/job/social-content-executive-2/) _[York, England, UK]_ -------------------- ## 📲 NEW APPS -------------------- Crazy that it took so long, but **YouTube Create** has finally landed on iOS. YouTube Create App : (https://apps.apple.com/us/app/youtube-create/id6476327393) **__________** **Also**: * **Snapchat** launched its own video-editing app, [Quick Cut](https://newsroom.snap.com/snap-quick-cut) * **X** launched a [standalone desktop Chat app](http://X Launches Standalone Chat App on Desktop) for DMs -------------------- ## 🧪 SOCIAL SCIENCE -------------------- Analysis of **756 million social media profiles** reveals **older generations** fuel most online **political polarisation and conspiracy theory engagement**. Older users show high interaction with conspiracies like flat Earth and UFOs, while also being prone to misinformation. Gen Z, meanwhile, focuses more on activism and identity than partisanship. Older Americans driving polarization, online conspiracy theories, study finds: (https://nypost.com/2025/12/17/us-news/older-americans-driving-polarization-and-online-conspiracies-study-finds/) -------------------- ## 👌 PRO TIPS -------------------- **Threads **recommends going [all-in on replies](https://www.threads.com/@mattnavarra/post/DSXTBQtisiS?xmt=AQF0VsJdD0QfBG1uDT34jyWzrICYv8nHFNv3a6N49a9wZQ) to boost reach… plus more tips…. Via the always awesome [Link-in-Bio newsletter](https://www.milkkarten.net/) (Rachel Karten) View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/304bfea5-37c1-4f6d-973d-5f44a4ac9312/Threads_tips.jpg?t=1766146046) Follow image link: (https://www.threads.com/@mattnavarra/post/DSXTBQtisiS?xmt=AQF0VsJdD0QfBG1uDT34jyWzrICYv8nHFNv3a6N49a9wZQ) Caption: Threads posting tips | Image: Link-in-Bio newsletter -------------------- **__________** **More pro-tips worth checking out **✨ * How to create [scroll-stopping](https://buffer.com/resources/youtube-thumbnails/) **YouTube** thumbnails * **How to craft** **Reels** that [stop the scroll](https://www.facebook.com/business/news/the-science-of-the-hook-how-to-supercharge-your-reels-performance), according to **Meta** * **LinkedIn** shared a new [guide to video ads](https://www.socialmediatoday.com/news/linkedin-shares-video-ad-tips-infographic/807856/) * **Meta** dropped a new playbook to help VR developers [monetise faster](https://developers.meta.com/horizon/blog/cut-your-time-to-first-dollar-meta-horizon-launch-features/) on the Horizon Store -------------------- ## 📊 SOCIAL STATS -------------------- **– The number of hours **podcasts were watched [on TV via YouTube](https://www.threads.com/@mattnavarra/post/DSacFeTigkB?xmt=AQF0OzNLRgu0FBFYkzZ6v9VETpHxPCXIMGCtp_lcW3-8OQ) in October, that’s up from 400 million a year earlier -------------------- **__________** **Even more social stats: **📈 * **STARMER HARMERS:** YouTube channels spreading fake, anti-Labour videos viewed [1.2 billion times](https://www.threads.com/@mattnavarra/post/DSSQrxxitUl?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) in 2025 * **X HIT:** Despite growth this year, X’s revenue is still roughly [35% below](https://www.threads.com/@mattnavarra/post/DSSSkyCihGn?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) Twitter’s pre-acquisition peak * **YOUTHQUAKE:** LinkedIn reports 18–24 users now form [20.5%](https://www.threads.com/@mattnavarra/post/DSUjjJUCnb3?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) of its fast-shifting base this year * **NOT SO TOXIC:** Americans overestimate online toxicity by [up to 13 times](https://www.threads.com/@mattnavarra/post/DSZ5qqfCn5X?xmt=AQF046uq7WKi1lIUouafdNRJzM7H4NdcZHtumBMLuYOMjw). Just 8.5% of Facebook users spread misinformation, not 47% as believed * **BRANDED: **[94%](https://www.threads.com/@mattnavarra/post/DScNd2ailfI?xmt=AQF0Xo1FstQ3Gnq1QYBj3drLY5Xsos9ja3AgrolLdlasFg) of respondents in a Snap study welcome brand outreach across emails, SMS, DMs, and chat alerts -------------------- ## 📈 CHARTED -------------------- **There’s no escaping** the [rapid rise](https://www.threads.com/@mattnavarra/post/DSS6TnjCosX?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) of AI chatbots View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e3edebec-c36b-4cf7-9537-d836f0f419a6/Rapid_Rise_of_AI_chatbots.jpg?t=1766146380) Follow image link: (https://www.threads.com/@mattnavarra/post/DSS6TnjCosX?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) Caption: The Rapid Rise of AI Chatbots | Image: Sherwood News -------------------- **__________** **Even more social charts: **📈 * **BRANDED:** Creators are putting [brand quality](https://www.threads.com/@mattnavarra/post/DSSViHMiiQW?xmt=AQF0V7i8n6GTqDH1tWg-3GKnnNFXfmVdeXvvteZfTYmfvA) at the top of their partnership wish list * **TOUGH STUFF:** The biggest challenges facing [social marketers](https://www.threads.com/@mattnavarra/post/DSXagkNinrw?xmt=AQF0bTHi_skXHf7GXA6z-K2NWZ8ACQisn1l0N-BAAtd3Ig) * **IN POD WE TRUST:** Podcast listeners [trust their host](https://www.threads.com/@mattnavarra/post/DSZ8Z11iuIM?xmt=AQF046uq7WKi1lIUouafdNRJzM7H4NdcZHtumBMLuYOMjw)s more than any other influencer type -------------------- ## 💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES **UK Parliament has rejected** calls to repeal the Online Safety Act, and backed tougher rules. The UK Government (and Ofcom’s) next target…? VPNs. Teens have swarmed to them as a tool to work around age verification rules. These may soon be locked down as well. To repeal or not repeal: UK Parliament discusses the Online Safety Act: (https://www.techradar.com/vpn/vpn-privacy-security/to-repeal-or-not-repeal-uk-parliament-discusses-the-online-safety-act) **_________** **Also this week… **🚨 * **Australia’s under-16** social media ban is driving teens toward obscure and emerging platforms. [[Financial Times $$$](https://www.ft.com/content/c901bac6-6b7f-4e7b-85e3-93df19f9270b)] * **The US has threatened **penalties against European tech companies amid a fight over regulation. [[New York Times $$$](https://www.nytimes.com/2025/12/16/business/economy/us-eu-tech-penalties.html)] * **The Trump administration** has launched US Tech Force to recruit around 1,000 staffers from the likes of Meta, xAI, and others. [[Nextgov](https://www.nextgov.com/people/2025/12/trump-admin-launches-us-tech-force-recruit-temporary-workers-after-shedding-thousands-year/410159/)] * **LinkedIn Verification **is surging in India, its fastest-growing market. [[TechCrunch](https://techcrunch.com/2025/12/18/linkedins-profile-verification-push-is-accelerating-and-india-is-leading-the-charge-in-2025/)] * **MrBeast plans to launch** a YouTube channel focused on finance and investing. [[Business Insider $$$](https://www.businessinsider.com/mrbeast-planning-youtube-channel-focused-on-finance-and-investing-2025-12)] * **TikTok Shop has reorganised** its global e-commerce product and data science teams. [[Business Insider $$$](https://www.businessinsider.com/tiktok-shop-restructured-its-global-ecommerce-product-and-data-teams-2025-12)] * **The Golden Globes** have announced their first-ever podcast category for 2026. [[Variety](https://variety.com/2025/awards/news/golden-globes-best-podcast-nominations-alex-cooper-amy-poehler-smartless-1236602050/)] * **LinkedIn has unveiled** 20 ‘Big Idea’ predictions for 2026 across tech, health, and culture. [[LinkedIn News UK](https://www.linkedin.com/pulse/20-predictions-define-2026-linkedin-news-uk-bupac/)] * **Malaysia will place **major platforms under national law automatically beginning January next year. [[Bloomberg $$$](https://www.bloomberg.com/news/articles/2025-12-16/social-media-giants-subject-to-malaysian-laws-from-next-year)] **New features and updates:** * **Meta**’s latest update for Quest brings major upgrades to hand-tracking. [[Road to VR](https://www.roadtovr.com/quest-update-upgrades-hand-tracking-v83/)] -------------------- ## 📰 WEEKEND READS _**Geekout’s pick of the best longer reads to sink into over the weekend:**_ -------------------- This is a fun read: _‘Track Star’ is the YouTube series that brings out the music lover in celebrities and civilians alike._ -------------------- How Track Star Became a YouTube and TikTok Music Phenomenon: (https://www.nytimes.com/2025/12/17/arts/music/track-star-youtube-music-game.html) -------------------- **__________** **More great weekend reads:** * **Companies are racing to hire “storytellers”** as controlling their narratives [becomes a corporate obsession](https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e) * **Inside Meta's 'year of intensity'** as its [AI overhaul, culture wars, and crackdowns collide](https://www.businessinsider.com/meta-ai-overhaul-mark-zuckerberg-year-intensity-2025-12) * **OK, what’s going on** [with LinkedIn’s algo](https://techcrunch.com/2025/12/12/ok-whats-going-on-with-linkedins-algo/)? * **Will other countries follow** Australia’s [social media ban for under-16s](https://www.theguardian.com/australia-news/2025/dec/13/will-other-countries-follow-australia-social-media-ban-under-16s)? -------------------- ## 😳 AND FINALLY… -------------------- Tap through below to watch a very amusing marketing spin on the classic Christmas movie **Love Actually**. Introducing… Marketing Actually! 🤣 👇 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a3dce8f3-b72b-45c0-9be2-068a99f8d5af/Marketin_Actually.jpg?t=1766143744) Follow image link: (https://www.linkedin.com/posts/henry-hayes-235028104_love-actually-but-for-marketers-the-thing-activity-7404079334715531264--rO6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIbwP4BqThO9G3cPbvC0bYcsMd-3yvz4cE) Caption: -------------------- ## 📅 BACK NEXT WEEK… -------------------- That’s a wrap on _Geekout_ for 2025! ✅ Thanks for sticking with me this year — whether you’ve read every word, or just scrolled to the spicy bits each Friday. I appreciate you. Before I log off, shut down my inbox, and pour my first festive drink... **One last (wild AI) thing…** I thought I’d share this random wild thing that happened to me yesterday. After doing a load of media interviews about Facebook’s link post charging drama… I Googled “Facebook Navarra” to quickly find how the reporters quoted me in their articles… Here’s what Google’s AI summary spat out: View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c9179658-1553-46d7-9809-ada2f8ce2170/IMG_0428.PNG?t=1766149657) Caption: A pretty useful real-time Google AI summary result! Then I got curious about just how much Google’s AI knew about me. I asked if it knew who i’m dating. And it’s response was scarily accurate. 😲 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/52ba4554-3e32-449c-a970-be243aecb050/IMG_0430.PNG?t=1766149701) Caption: It knew all the details! Including the specifics of my Ibiza proposal. But then Google’s AI went massively off track and lost the plot completely. Apparently, Sarah has a wild career history, including working for the Royal Family. She’s still waiting on the pay rise.: 🤣 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8d241e0f-38fc-4a8f-8c3a-abce1d7e62fc/google_ai_summary.png?t=1766150100) Caption: Whilst it’s very flattering, it’s also totally hallucinated and 100% incorrect! I’m just glad Google’s AI isn’t telling people anything disturbing and false about me. Yet. Merry Christmas, geeks! 🎄 🎉 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/847c3b26-7e46-45ac-9d60-9e39f333fa3d/Matt_Signature_-_Transparent.png) Caption: _P.S. This newsletter is edited by __[Martin SFP Bryant ](https://www.linkedin.com/in/martinjbryant/)_ ---------- ——— You are reading a plain text version of this post. For the best experience, copy and paste this link in your browser to view the post online: https://geekout.mattnavarra.com/p/sorry-mark-the-link-is-in-the-comments

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