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Confirm your preferences for future emails. Hi there, Nir Eyal here. I’m sending this email in an effort to make sure everyone who has subscribed previously at NirAndFar.com is still interested in receiving emails from me. After all, we all value our limited time and inbox real estate. * If you're still interested in receiving my latest research and behavioral design tools, please click here to update your preferences https://www.nirandfar.com/manage-email-preferences/. * If you are only interested in announcements on my upcoming books, please click here. https://www.nirandfar.com/preferences_confirmed/ * If you no longer want to receive emails from me, please click here to unsubscribe https://www.nirandfar.com/unsubscribed. Whether designing customer behaviors or your own habits, every two weeks I'll send a short email with the latest research I share from user experience design, behavioral economics, and neuroscience. I hope you stay with me and benefit from my work! Stay well, Nir NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1525&m=71331&s=621e9dc2a8f445fd0d7a535982d6bad1&d=755708&v=2&nl=3&runid=62313188&act=unsub - Update Preferences http://email.nirandfar.com/p_m.php?c=1525&m=71331&s=621e9dc2a8f445fd0d7a535982d6bad1&d=755708&v=2&listid=3

The assumptions you bring to AI may matter more than the tool itself.The assumptions you bring to AI may matter more than the tool itself.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  This week’s guest post is from Gleb Tsipursky, PhD, author of **The Psychology of AI Adoption at Work** https://amzn.to/4ft47Ak. He breaks down five beliefs that sabotage how people use AI tools, and shows why two colleagues with the same technology can get completely different results. This one connects directly to the core idea in **Beyond Belief** https://geni.us/beyondbelief. The beliefs we carry into a new tool, a new job, or a new relationship shape what we’re willing to try—and what we give up. Gleb’s research shows this pattern playing out right now across thousands of workplaces.   **ARTICLE OF THE WEEK** NIR AND FAR The Beliefs That Determine Whether You Succeed With AI https://nir.substack.com/p/the-beliefs-that-determine-whether-you-succeed-with-ai Two colleagues try the same AI tool. One quits after a single mistake, while the other keeps experimenting and finds a breakthrough. The difference is their underlying beliefs, not their intelligence or tech-savviness. Gleb Tsipursky identifies five beliefs that hold people back from getting real value from AI, each backed by peer-reviewed research. Read the article >> https://nir.substack.com/p/the-beliefs-that-determine-whether-you-succeed-with-ai NOW ENROLLING Essentials for the Busy Mind https://essentials.nirandfar.com/ Jasmine, my daughter and co-author, and I created Essentials for the Busy Mind for individuals who want to transform the concepts from exceptional books into actionable practices. Each month, our small group works through one nonfiction title in weekly live sessions, focusing on applying its most useful ideas to our everyday lives. Our August cohort begins this Sunday, which means there are only a few days left to join. We’re taking on **The Psychology of Money** by Morgan Housel, and we’d love to see you there. P.S. Next month’s selection is **To Sell Is Human** by Dan Pink, where we’ll be joined by the author himself for a live session. Reserve your seat >> https://essentials.nirandfar.com/ https://essentials.nirandfar.com/   **ONE BIG IDEA** “ **The assumptions you bring to AI may matter more than the tool itself.**” A Stanford and MIT study of 5,172 customer-service agents found that AI produced the biggest performance gains for the least experienced workers. The newcomers didn’t have years of established habits, so they were more willing to follow the tool’s suggestions, test them, and iterate. That’s the pattern across all five beliefs Tsipursky identifies. Assumptions like “A smart tool should get it right the first time” or “Using AI makes me look less capable” determine whether you experiment with AI or abandon it after one disappointment. The fix isn’t blind optimism, but rather treating each belief as a hypothesis you can test. Keep the beliefs that serve you, and modify or discard those that don’t. **QUESTION TO SIT WITH** **_____** **What’s one belief about your own abilities that you’ve never actually tested?** Think about the stories you tell yourself at work. “I’m not creative.” “I’m bad with numbers.” “I’m not technical.” How many of those serve you?? Most of us carry beliefs about what we can and can’t do that formed under completely different circumstances. Pick one belief this week, and try to detach your assumptions from objective results. If the belief serves you, keep it. If the belief holds you back, consider testing a revised version. I’d love to hear your results. Just hit reply.   **STAT OF THE WEEK** **45%** That’s the share of workers worldwide who now use AI regularly, up 13 percentage points in a single year. But over the same period, confidence in using technology fell by 18%. ManpowerGroup’s Global Talent Barometer surveyed workers across more than 40 countries and found that the more people use AI, the less sure they feel about it. The tools have clear potential to improve everything from outcomes to turnaround time, but 56% of workers reported receiving no recent training. **Source: ManpowerGroup, Global Talent Barometer, 2026**   **3 ARTICLES WORTH YOUR TIME** NEW NEUROMARKETING · 5 MIN READ The Uncertainty Advantage: Hidden Prices Sell Sustainable Products https://www.newneuromarketing.com/the-uncertainty-advantage-hidden-prices-sell-sustainable-products Researchers found that mystery discounts (“scratch to reveal somewhere between 5% and 20% off”) made people far more likely to buy eco-friendly products. When the price becomes a question mark, your brain stops fixating on cost and starts thinking about values. A small study, but a clever reminder that how you frame a choice shapes what people choose. --------- THE CONVERSATION · 4 MIN READ Is There Really a Global Loneliness Epidemic? https://theconversation.com/is-there-really-a-global-loneliness-epidemic-research-reveals-a-more-complex-picture-286543 A study of 218,000 people across 150 countries found that about one in five reported feeling lonely, but the “epidemic” framing hides a sharp divide: 16% in wealthy countries versus 31% in low-income ones. Two-thirds of countries actually saw loneliness decline between 2023 and 2024. The biggest predictor wasn’t social media use but whether people had someone they could count on. --------- ECONLIB · 5 MIN READ Third Thoughts About Trigger Warnings https://www.econlib.org/third-thoughts-about-trigger-warnings/ Bryan Caplan walks through the psychology of trigger warnings in three steps. First comes the common objection: people should toughen up. Second comes the scientific one: exposure therapy works, so avoidance can make anxiety worse. Third comes the counterargument: you cannot administer therapy without consent. His resolution is that ordinary discussion is not medical treatment, so free discussion should remain the default, while sensitive listeners bear the responsibility for asking to change the subject.   NirAndFar.com https://www.nirandfar.com/  -  NirAndFar.com<br>440 N Barranca Ave #7871<br>Covina, CA 91723<br>United States  -  Unsubscribe http://email.nirandfar.com/proc.php?c=1837&m=71914&s=621e9dc2a8f445fd0d7a535982d6bad1&d=755581&v=2&nl=3&act=unsub  -  Update Preferences https://www.nirandfar.com/manage-email-preferences/

New data from 6,000 knowledge workers: focus is a team sport, not a personal virtue.Ron Friedman surveyed 6,000+ knowledge workers. Teams that built focus into their operations far outperformed the rest.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  A big part of Indistractable https://geni.us/Indistractable is about making attention management a team commitment, not just a personal one. My friend Ron Friedman has surveyed more than 6,000 knowledge workers for his new book, Superteams https://geni.us/superteams, and found that teams that built focus into their operations far outperformed the rest. They blocked time for concentrated work, scheduled meeting-free days, and reduced the need for constant interruptions. This week’s article is adapted from Ron’s book. If you’ve ever sat in a meeting wondering when you’ll get to do your actual job, this one’s for you.   **ARTICLE OF THE WEEK** NIR AND FAR How the Best Teams Become Indistractable https://nir.substack.com/p/how-the-best-teams-become-indistractable While better individual habits can benefit employees’ personal lives, Ron found that shared norms—like scheduled focus time, meeting-free days, and clear rules for when to interrupt—separate high-performing teams from the rest. The best teams don’t leave focus up to each person but build it into their team culture. Read the article >> https://nir.substack.com/p/how-the-best-teams-become-indistractable NOW ENROLLING Essentials for the Busy Mind https://essentials.nirandfar.com/ Most books don’t fail us because the ideas are bad. They fail because we read them alone, late and tired, and never put a single idea into practice. Essentials for the Busy Mind is what Jasmine, my daughter and co-author, and I built to fix that: one essential book a month, about 15 minutes of reading a day, and a live session with us each week to turn what you read into something you actually do. You’ll talk through the ideas in small breakout groups, and when we can, we bring in the authors themselves. This August, we’re reading **The Psychology of Money** by Morgan Housel. You’ll leave with your own set of money rules: what to chase, what to ignore, and what “enough” means to you. Seats are limited, and your rate stays locked in for as long as you’re a member. Reserve your seat >> https://essentials.nirandfar.com/ https://essentials.nirandfar.com/   **ONE BIG IDEA** “ **Individual productivity tactics showed virtually no relationship to a team’s overall performance.**” That’s what Ron Friedman found after surveying more than 6,000 knowledge workers. Tactics like silencing notifications, batching email, and wearing noise-canceling headphones help at the individual level but have virtually no effect on teams. The teams that actually outperformed didn’t have more disciplined people but had team-wide norms that protected everyone’s attention. They were 55% more likely to block off time for concentrated work and 40% more likely to have meeting-free days. **QUESTION TO SIT WITH** **_____** **Does your team protect focus, or just talk about it?** Think about last week. How many hours were spent in meetings that could have been a single group message? How many interruptions pulled you out of work that actually mattered? I’d love to hear from you. Just hit reply.   **STAT OF THE WEEK** **18 hours/week** That’s how much time the average knowledge worker now spends in meetings, according to Ron Friedman’s research. Add another 11 hours a week sorting through messages, and nearly three-quarters of the workweek is gone before anyone gets to their **actual work**. The highest-performing teams in the study weren’t meeting-free but were 40% more likely to protect at least one full day a week without them. Source: Friedman, Superteams https://geni.us/superteams, 2026   **3 ARTICLES WORTH YOUR TIME** EXPERIMENTAL HISTORY · 15 MIN READ Stop Eating Lady Gaga’s Oreos https://www.experimental-history.com/p/stop-eating-lady-gagas-oreos In 1992, Pearl Jam refused to make music videos because they thought fame would corrupt their art. Today, Lady Gaga sells branded Oreos, and fans line up for them. Adam Mastroianni breaks down what happened in between. His argument: as getting rich got harder, getting famous got easier. So we started seeing celebrities as future versions of ourselves instead of an aristocracy to resent. --------- BET ON IT · 3 MIN READ First-Hand Experience Is Less Biased Than News https://www.betonit.ai/p/first-hand-experience-is-less-biased-than-news Bryan Caplan flips a basic statistics lesson. Yes, personal experience has real biases: small sample sizes and selective memory. But the alternative most people reach for isn’t better data—it’s news. And news filters reality through ideology, attention-seeking, and echo-chamber herding until it scarcely resembles the world you walk through every day. --------- PLAY MAKES US HUMAN · 3 MIN READ New Data on the Chaining of Children and Teens https://petergray.substack.com/p/117-new-data-on-the-chaining-of-children Peter Gray shares survey data that shocked me: 62% of American 17-year-olds can’t leave their neighborhood without an adult. For 14-year-olds, it’s 91%, and the data holds regardless of neighborhood safety or income. Gray argues that we’re blocking kids from doing what they’re wired to do: grow up.   NirAndFar.com https://www.nirandfar.com/  -  NirAndFar.com<br>440 N Barranca Ave #7871<br>Covina, CA 91723<br>United States  -  Unsubscribe http://email.nirandfar.com/proc.php?c=1811&m=71885&s=621e9dc2a8f445fd0d7a535982d6bad1&d=754756&v=2&nl=3&act=unsub  -  Update Preferences https://www.nirandfar.com/manage-email-preferences/

The beliefs running your life were plantedbefore you could question them.Most of the beliefs shaping your decisions were never yours to begin with.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Most of the beliefs driving your biggest decisions were never yours to begin with. They were planted by parents, teachers, and a culture you may have outgrown years ago. It’s something I keep coming back to in **Beyond Belief** https://geni.us/beyondbelief, and my friend Steve Kamb lived it. He built Nerd Fitness into one of the biggest fitness communities online, then spent five years forcing himself to become a manager because he believed that’s what CEOs do. He was miserable. When he finally asked, “Is this belief really true?” he quit managing, handed the company to someone who actually wanted the job, and went back to writing. His new book, **How to Try Again** https://amzn.to/43Ye2Zk, grew out of that pivot. This week’s article is adapted from Steve’s book. He walks you through how to find the beliefs you never chose and what to do once you spot them.   **ARTICLE OF THE WEEK** NIR AND FAR How to Find the Hidden Beliefs Holding You Back https://nir.substack.com/p/how-to-find-the-hidden-beliefs-holding-you-back Steve goes back to where our beliefs actually come from, like how a World War I propaganda campaign still shapes how we eat and the identity labels our parents stuck on us as kids still shape how we behave. If you’ve ever caught yourself thinking “that’s just who I am,” start here. Read the article >> https://nir.substack.com/p/how-to-find-the-hidden-beliefs-holding-you-back NOW ENROLLING Essentials for the Busy Mind https://essentials.nirandfar.com/ Jasmine, my daughter and co-author, and I have been working on something new. We call it Essentials for the Busy Mind, a weekly implementation lab to convert exceptional non-fiction into actionable insights. Each month, we pick a book on habits, money, relationships, or decision-making. Each week, you’ll gather with a small, dedicated group to implement the concepts directly. Our August cohort for **The Psychology of Money** by Morgan Housel is enrolling now, and we’d love to see you there. Reserve your seat >> https://essentials.nirandfar.com/ https://essentials.nirandfar.com/   **ONE BIG IDEA** " **Many of our beliefs were formed decades or generations before we were born.**" In 1917, Herbert Hoover launched the Clean Plate Club to reduce food waste during World War I. Eat everything on your plate so we can ship the surplus to soldiers overseas. Made perfect sense at the time. Parents drilled it into their kids. Those kids drilled it into theirs. A hundred years later, people still feel guilty leaving food on a plate, even though portion sizes have tripled. The belief outlived the world that created it. Steve’s point is that this pattern repeats in every part of life: how we think about work, money, success, even who we are. The first step is noticing which beliefs we inherited and asking whether they still fit. **QUESTION TO SIT WITH** **_____** **What belief are you carrying that you never chose?** Think about the rules you follow automatically. Where did they come from? Did you decide on them, or did someone hand them to you before you were old enough to question why? I’d love to hear from you. Just hit reply.   **STAT OF THE WEEK** **12 IQ points** In 1968, researchers told teachers that certain students were about to “bloom” intellectually. There was no test behind the claim—the students had been chosen at random. By year’s end, those kids scored an average of 12 IQ points higher than their peers, and the only thing that changed was what their teacher believed about them. That’s exactly what Steve is writing about with identity labels: other people’s beliefs about us become our beliefs about ourselves. **Source: Rosenthal & Jacobson, “Pygmalion in the Classroom,” Holt, Rinehart & Winston, 1968**   **3 ARTICLES WORTH YOUR TIME** NEXT BIG IDEA CLUB · 7 MIN READ Facts Don’t Change People’s Minds. Here’s What Does https://nextbigideaclub.com/magazine/facts-dont-change-peoples-minds-heres/16242/ You’ve probably tried winning an argument with data. It doesn’t work. Ozan Varol explains why: when facts threaten someone’s identity, the brain treats them like a physical attack. The fix isn’t more evidence. It’s giving people a way to change their mind without losing face. Changed how I think about persuasion. --------- SCIENCEDAILY · 4 MIN READ Yale Study Finds Nearly Half of Older Adults Improved with Age https://www.sciencedaily.com/releases/2026/06/260620100428.htm We assume aging means steady decline. Turns out that’s a belief too. A Yale study tracking 11,000 adults over 12 years found that 45% actually improved physically, cognitively, or both. The kicker: people with more positive beliefs about aging were significantly more likely to get better. Your expectations about getting older literally shape what happens to your body. --------- THE CONVERSATION · 5 MIN READ Everyone Wants to Think They’re Open-Minded. Here’s Why Most People Aren’t https://theconversation.com/everyone-wants-to-think-theyre-open-minded-heres-why-most-people-arent-282807 Here’s a belief almost nobody questions: “I’m an open-minded person.” Psychologist Daryl Van Tongeren argues most of us aren’t nearly as open as we think. We confuse having opinions with examining them. Worth five minutes if you’ve ever been sure you were the reasonable one in the room.   NirAndFar.com https://www.nirandfar.com/  -  NirAndFar.com<br>440 N Barranca Ave #7871<br>Covina, CA 91723<br>United States  -  Unsubscribe http://email.nirandfar.com/proc.php?c=1808&m=71884&s=621e9dc2a8f445fd0d7a535982d6bad1&d=753913&v=2&nl=3&act=unsub  -  Update Preferences https://www.nirandfar.com/manage-email-preferences/

Knowing the difference makes you more likely to accomplish bothMy daughter Jasmine and I were on a six-hour road trip, and all I could think about was my goals for the **Beyond Belief** https://geni.us/beyondbelief book launch. I kept fixating on hitting the **New York Times** bestseller list, running an incredible speaking tour, and helping the lives of millions. Jasmine listened for a while, then pointed out that none of those things were up to me. I didn’t have goals—I had dreams. Three books on behavior change, and I had missed something that basic. This week’s article is the framework we built based on that conversation. You’ve probably heard of SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound. WISE goals ask a question SMART never does: is this within my control? **ARTICLE OF THE WEEK** NIR AND FAR Stop Confusing Your Dreams with Your Goals https://nir.substack.com/p/stop-confusing-your-dreams-with-your Jasmine and I turned that road trip conversation into a simple test you can run on any goal in about thirty seconds. We break down the difference between goals and dreams, show where SMART goals fall short, and give you a new model to rewrite your own goals before the week is out. Read the article >> https://nir.substack.com/p/stop-confusing-your-dreams-with-your NOW ENROLLING Essentials for the Busy Mind https://essentials.nirandfar.com/ We’re excited to share another idea we’re working on together. **Essentials for the Busy Mind** is a new kind of book club. We call it an “implementation lab.” Each month, we pick a book on habits, money, relationships, or decision-making. When we can, we conduct exclusive sessions with the authors themselves to discuss their books. We walk through the ideas that matter most and directly apply the wisdom to our lives. Our August cohort for **The Psychology of Money** by Morgan Housel is enrolling now. Reserve your seat >> https://essentials.nirandfar.com/ https://essentials.nirandfar.com/ **ONE BIG IDEA** “ **Either you put in the work, or you didn’t. WISE goals make excuses structurally impossible.**” Think about how most goals work. “Lose 10 pounds.” “Gain 1,000 social media followers.” “Close ten sales this quarter.” Sounds specific. Sounds measurable. But when you miss, there’s always somewhere else to point: water weight, the algorithm, a big deal fell through. The goal gave you a built-in excuse. Now set this goal instead: “Walk 10,000 steps five days this week.” “Post a video every day.” “Make 40 discovery calls this month.” Nobody else has to say yes. Nobody else has to show up. You either did the work or you didn’t. WISE goals hold you to a higher standard, one you control and that is guaranteed to make your goals achievable. **QUESTION TO SIT WITH**  _____ **What dream have you been treating as a goal?** Name the thing you’ve been chasing. Now ask: does the finish line depend on your effort, or on someone else’s answer? I’d love to hear from you. Just hit reply. **STAT OF THE WEEK** **3–5 years** Within three to five years of a big win, lottery recipients file for bankruptcy at roughly the same rate as small winners. The money showed up, but the saving habits didn’t come with it. The “I” in WISE stands for “Ignites new skills” for this reason: a goal that teaches you nothing leaves you where you started. Source: Hankins, Hoekstra & Skiba, “The Ticket to Easy Street?” **The Review of Economics and Statistics**, 2011 **3 ARTICLES WORTH YOUR TIME** THE NEW YORK TIMES This Doommaxxing Has Got to Stop https://www.nytimes.com/2026/06/22/opinion/ai-doom-jobs-economy.html Half the internet treats AI catastrophe as a foregone conclusion. This essay argues that fixating on worst-case scenarios you can’t change is its own kind of paralysis. Worth reading alongside this week’s article about choosing where to aim your effort. --------- AUSTIN SCHOLAR The Mainstream Understanding of Motivation Is Totally Wrong https://austinscholar.substack.com/p/austin-scholar-220-the-mainstream A clear breakdown of why rewards-and-punishments motivation falls apart under scrutiny, and where the science actually points instead. --------- EXPERIMENTAL HISTORY How to Get 7th Graders to Smoke https://www.experimental-history.com/p/how-to-get-7th-graders-to-smoke The title earns itself. A drug prevention program designed to keep kids off cigarettes accidentally taught them how to obtain and smoke them. Read this before you design your next behavior change program, including the ones you run on yourself. Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1801&m=71872&s=621e9dc2a8f445fd0d7a535982d6bad1&d=752913&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1801&m=71872&s=621e9dc2a8f445fd0d7a535982d6bad1&d=752913&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

But knowing better isn't the same as doing better.‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi , I still get pulled off track by the smallest things. I'll sit down to do something important, and before I know it, I'm checking a message, opening a browser tab, or convincing myself that some small task is urgent enough to interrupt what I had planned to do. I should've known better. But knowing better does not always mean doing. That's one of the reasons Jasmine, my daughter and co-author, and I wrote The Indistractable Workbook https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3Ke6.4tNdHKU.Ry2u3m-ND and chose it for this month's **Essentials for the Busy Mind** https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3Ke6w4tNdHKU.Ry2u3m-ND.  Here are a few questions that have helped me on my journey, starting with identifying the real cause of distraction: * When was the last time you became aware of a distraction in your life? What did the distraction take from you? * What discomfort did you feel immediately before the distraction? (Fear, Overwhelm, Jealousy, Boredom, etc.) Most distractions don't come from external triggers, like our phones, inboxes, or notifications, but from internal triggers.  Internal triggers are the uncomfortable feelings we try to escape, the ones you identified in question 2. Once you understand the discomfort behind the distraction, you can design a better response instead of relying on willpower. We hope to guide you through designing these responses in this month's **Essentials for the Busy Mind** https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3Ke6w4tNdHKU.Ry2u3m-ND. In each week's live implementation lab, we'll apply the ideas from **Indistractable** directly to situations from our own lives. Before I had a system to reclaim my time, I easily lost one to two hours every day to distraction. Over a week, that amounts to at least 7 hours-a full working day-that I could have devoted to my health, relationships, or the values I wanted my life to reflect.  By the end of the month, you'll leave with a personalized system to win back that day's worth of time and devote it to what truly matters. Here's what the month will look like: If you want to learn more about the **Essentials for the Busy Mind** program, you can find the details here https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3OZ5e4tNdHKU.Ry2u3m-ND. **We're offering an exclusive price of $195 for our NirAndFar subscribers**-we hope to see you there! And if you're open to sharing, I'd love to hear your answers to the earlier questions above. Just hit reply. I read every response. Stay well, - Nir Click here to see a web copy of this email https://email.nirandfar.com/p_v.php?l=3&c=1773&m=71843&s=621e9dc2a8f445fd0d7a535982d6bad1 NirandFar.com https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3Ke6e4tNdHKU.Ry2u3m-ND - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe https://email.nirandfar.com/proc.php?nl=3&c=1773&m=71843&s=621e9dc2a8f445fd0d7a535982d6bad1&act=unsub - Update Preferences https://email.nirandfar.com/lt.php?x=4lZy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFy23_zjt~2kehAXoHII3Ke7w4tNdHKU.Ry2u3m-ND

(The value of an extra day every week)Hi , I know how easy it is to let an hour or two slip away to distractions, whether watching the news, constantly checking email, or scrolling on social media. Over a week, that’s at least seven hours lost, likely a full workday. And before I wrote **Indistractable**, I wasted far more time than that. That doesn’t mean there’s something wrong with you—distraction isn’t a personal failing. In fact, we live in a world intentionally designed to pull our attention away.  But with the right system, you can reclaim that time and devote it to what truly matters instead. That is the goal of this month’s **Essentials for the Busy Mind** https://essentials.nirandfar.com/: helping you recover lost time and devote it to what matters most. Jasmine, my daughter and co-author, and I created this experience because we believe good ideas become more powerful when they’re discussed and applied with thoughtful people. Each month, we’ll read one book with a small cohort and focus on turning the ideas into practical changes in your habits and routines. We’re beginning in July with **The Indistractable Workbook** https://nirandfar.com/indistractable#indistractable-workbook. Across four live implementation labs, you’ll identify what pulls you off track, decide what deserves time on your calendar, hack back the triggers that interrupt your day, and build pacts that help you follow through.  By the end of the month, you’ll become **Indistractable** and leave with a personalized plan to protect your time for what matters most, including your work, your relationships, your health, and the values you want your life to reflect. You can claim your seat here https://essentials.nirandfar.com/. We’re offering our NirAndFar readers an exclusive rate of $195, less than $50 per live session. We truly hope to see you there! And I’d love to ask you something: **What would you do with an extra day of reclaimed time?** If you’re open to sharing, just hit reply. I read every response. Stay well, — Nir P.S. If you want to find out more about **Essentials for the Busy Mind** https://essentials.nirandfar.com/, here's a **90-second video** https://www.youtube.com/watch?v=Gkr87efY-zs&t=1s Jasmine and I made to introduce the cohort: https://www.youtube.com/watch?v=Gkr87efY-zs&t=1s Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1774&m=71846&s=621e9dc2a8f445fd0d7a535982d6bad1&d=750078&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1774&m=71846&s=621e9dc2a8f445fd0d7a535982d6bad1&d=750078&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Good ideas deserve more time.Hi , When I hosted the **Beyond Belief** book club, I wasn’t quite sure what to expect. I hoped a few people would show up. Maybe we'd have some interesting conversations, answer some questions, and spend a little more time with the ideas in the book. Instead, more than a thousand people registered. What surprised me even more were the messages that followed. Hundreds of readers wrote to say they wanted something like this to continue: a place to discuss ideas with thoughtful people, a bit of accountability to finish the books they genuinely wanted to read, and the opportunity to spend time with ideas that might otherwise get lost in the rush of everyday life. And if I'm honest, I wanted something similar for myself.  Ever since I was a child, reading has been one of the great joys of my life. Books have shaped how I think, how I lead, and how I write. But these days, even the books I most want to read end up at the bottom of my priorities compared to everything else that fills a day. Still, when I look back, the ideas that changed me most rarely came from reading alone. They came from conversations with readers, authors, students, and friends who challenged my assumptions and helped me see things differently. A good book can change the way we think. A good conversation can change what we do. That's why Jasmine, my daughter and co-author, and I decided to create something new. It’s called **Essentials for the Busy Mind** https://essentials.nirandfar.com/ **,** a monthly community built around a simple idea: great books are more powerful when they're read alongside thoughtful people. Each month, we’ll read one important book together. We’ll meet live for guided discussion, small-group conversation, and practical ways to apply the ideas to everyday life. Whenever possible, we’ll also learn directly from the author in a live session. The community will be intentionally limited to keep the discussion thoughtful, personal, and useful. Before I tell you more, here's a **90-second video** https://www.youtube.com/watch?v=Gkr87efY-zs&t=1s Jasmine and I made to introduce the community: https://www.youtube.com/watch?v=Gkr87efY-zs&t=1s We'll begin in July with **The Indistractable Workbook** https://nirandfar.com/indistractable#indistractable-workbook, which Jasmine and I wrote together to help individuals put the ideas from **Indistractable** into practice. If you'd like to learn more, you can find all the **details here** https://essentials.nirandfar.com/. And I’d love to ask you something: **What’s a book you’ve been meaning to read, but haven’t made time for yet?** If you’re open to sharing, just hit reply. I read every response. Stay well, — Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1771&m=71839&s=621e9dc2a8f445fd0d7a535982d6bad1&d=749522&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1771&m=71839&s=621e9dc2a8f445fd0d7a535982d6bad1&d=749522&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

They often decide what happens next.Hi , One pattern I keep noticing, both in my own life and in conversations with readers, is that we rarely lose focus in the middle of something important. It tends to happen in the in-between moments: walking from one task to another, waiting for something to load, finishing one thing and deciding what to do next. Those are the moments when it’s easiest to reach for something that wasn’t part of the plan. One approach that has helped me is to think about those moments in advance. Instead of leaving them open, I try to decide ahead of time how I’ll use them. That might mean taking a short break without reaching for a screen, stepping outside for a minute, or simply moving on to the next task without checking anything in between. It doesn’t need to be complicated. The important part is having a plan before the moment arrives. That’s one of the ideas behind **The Indistractable Workbook** https://www.tiktok.com/view/product/1732010040241000822. It’s designed to help you think through situations like these ahead of time and work through them in a way that fits your day. If this is something you’d like to explore, you can find it here: * **TikTok Shop** https://www.tiktok.com/view/product/1732010040241000822 (U.S. only; we’ve arranged an **additional 10% discount** for our readers using promo code **SHEL10NAF** valid through June 1, 2026) * **Amazon** https://amzn.to/49fsrCz (also available outside of US) Stay well, — Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1767&m=71831&s=621e9dc2a8f445fd0d7a535982d6bad1&d=743538&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1767&m=71831&s=621e9dc2a8f445fd0d7a535982d6bad1&d=743538&v=2&nl=3&runid=63989647&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

There’s a moment most of us miss.Hi , I’ve been reading through your replies from the last email, and a pattern came up again and again.  It’s not big distractions that throw us off. Rather, it’s small moments: We sit down to do one thing and end up doing something else. We tell ourselves we’ll get to it later…and then we don’t. We make a small detour that changes how the rest of the day unfolds. That’s been true for me as well, like when I meant to confirm a podcast time but got pulled into commenting on LinkedIn, or planned to meal prep but ended up picking up takeout, or intended to head to the cleaners…and then didn’t. None of those decisions feel like a big deal on their own, but they add up. And by the end of the day, we've spent our time a little differently than intended. What I’ve noticed is that these moments tend to start just before we act, when something feels slightly uncomfortable: a bit of restlessness, a little fatigue, or just the sense that something else would be easier to do. One small thing I’ve been trying is to pause, even briefly, and ask: **What am I feeling right now?** And then simply take note of that feeling. Sometimes that’s enough to create a little space before the next decision. That’s the kind of awareness I had in mind when putting together **The Indistractable Workbook** https://www.tiktok.com/view/product/1732010040241000822. If you’ve been meaning to work with these ideas in a more practical way, you can take a closer look here: https://www.tiktok.com/view/product/1732010040241000822 * **TikTok Shop** https://www.tiktok.com/view/product/1732010040241000822 (U.S. only; we’ve arranged an **additional** ** 10% discount** for our readers using promo code **SHEL10NAF** valid through June 1, 2026) * **Amazon** https://amzn.to/49fsrCz (U.S. and beyond) If you end up using it, I’d love to know which activity felt most helpful.  Stay well, — Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1766&m=71830&s=621e9dc2a8f445fd0d7a535982d6bad1&d=743197&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1766&m=71830&s=621e9dc2a8f445fd0d7a535982d6bad1&d=743197&v=2&nl=3&runid=63989647&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

(It’s not always about priorities.)Hi , Over the past few weeks, I’ve been writing to you about how our beliefs and the stories we tell ourselves influence what we do and what we think we’re capable of. After spending the last few months talking with readers (on calls, in events, and through your replies), one theme has come up repeatedly: Even when we understand what’s good for us and believe we can act on it, why don’t we always follow through? It’s a very common challenge and something I’ve been facing in my own life as well. During my recent launch for **Beyond Belief** https://www.nirandfar.com/beyond-belief/, my schedule filled with messages and requests: podcast invitations, bookstore events, press interviews. All of it was meaningful, and in many ways extremely energizing.  At the same time, I was going to bed later than I had planned, postponing workouts, and even giving writing, which I value deeply, the back seat. No singular choice felt particularly worrisome, but taken together, they moved me away from what I had intended. For a long time, I assumed that if we could just try a little harder or organize things a bit more effectively, the problem would resolve itself. But that hasn’t been my experience, or the experience of my readers over the years. What I’ve found instead is that the challenge often begins with small, uncomfortable states: a sense of unease, fatigue, lingering stress. These feelings are easy to overlook, yet they heavily influence what we do next. If you’ve read **Indistractable**, you may remember that distraction doesn’t begin with our devices. It begins with the discomfort we’re trying to avoid. The more clearly we can see those moments, the easier it becomes to change how we respond to them. &#128172; So I’d be interested to hear: **What usually pulls your attention away during the day?** If you’re open to sharing, just hit reply. I read every response. Stay well, — Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1765&m=71829&s=621e9dc2a8f445fd0d7a535982d6bad1&d=742601&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1765&m=71829&s=621e9dc2a8f445fd0d7a535982d6bad1&d=742601&v=2&nl=3&runid=63989647&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

This moment meant more than I expected (plus something for you)Hi , I'm back in Singapore after a few months on the road for the **Beyond Belief** https://www.nirandfar.com/beyond-belief/ ****book tour. I’ve never felt so jet-lagged, grateful, and fulfilled at the same time.  If you haven’t heard, **Beyond Belief** made the **New York Times** bestseller list!  A few weeks ago, after giving a talk in London, I got a text from my buddy and fellow author James Clear saying, “ **Beyond Belief** will forever be a **New York Times** Bestseller,” along with a screenshot of my name on the list. &#128293; When I found out, I was in utter disbelief which, I'll admit, is somewhat ironic for someone who just spent six years writing a book about overcoming limiting beliefs. &#128514; Making the **NYT** list has been a dream of mine for as long as I can remember. And I've done a lot of internal work over these past six years to make sure that dream didn't become a distraction from the more important goal: writing a book that actually changes how people think, feel, and act. This goal had to remain the north star. And yet. I’d be lying if I said this moment wasn’t truly special to me.  To everyone who read it, shared it, gifted it, or simply believed in it before they even opened the cover: **you** are the reason this happened. Thank you, thank you, thank you!!  These past few weeks have taken me across more time zones than I can count. I had the chance to speak about the book on CNN https://www.youtube.com/watch?v=ACgX9uYwZfs&feature=youtu.be and on Virgin Radio UK https://www.youtube.com/watch?v=0zFtWlVCjB0.  **Beyond Belief** was also featured in the Harvard Business Review https://hbr.org/2026/03/how-leaders-can-build-a-high-agency-culture, the Boston Globe https://www.bostonglobe.com/2026/04/05/opinion/manifest-believe-affirmation-fantasy-outcomes/, and Fast Company https://www.fastcompany.com/91517424/why-your-successful-life-doesnt-leave-you-fulfilled—all media outlets I once dreamed of being featured in.  https://www.youtube.com/watch?v=ACgX9uYwZfs&feature=youtu.be Live interview on CNN I also had the chance to exchange thoughts about the power of beliefs with some of my favorite podcasters, including **Lewis Howes** https://www.youtube.com/watch?v=aI94Yx57Nug, **Codie Sanchez** https://www.youtube.com/watch?v=9nS5BrFTvjs, **Chris Williamson** https://www.youtube.com/watch?v=Gh3U8GWuNAw, and more. Each conversation reminded me why this work matters. https://www.youtube.com/watch?v=aI94Yx57Nug Recording **The School of Greatness Podcast**with Lewis Howes in LA **&#127873; A small gift for you** One of the things I hear most from readers is that they wish they'd had something practical to work with before (or alongside) the book.  So I put together a free five-minute guide that gives you a taste of the book. The full guide has 32 limiting beliefs across 8 domains of life, each with its liberating alternative and a step-by-step practice. Here are some examples of limiting vs liberating beliefs in the “career” domain.  ➡️ You can access it here https://www.nirandfar.com/belief-change/.  &#128218;  **Grab your copy of **Beyond Belief** today** If you haven't picked up **Beyond Belief** yet, you can grab a copy **here** https://www.nirandfar.com/beyond-belief/. Don’t forget to claim the bonuses that come with the book too!  And if you already have a copy, I'd love to know what resonated with you. You can leave your review wherever you purchased the book. Here are a few direct links in case it’s helpful: * &#127482;&#127474;**Amazon US - Click here** https://www.amazon.com/review/create-review/ref=cm_cr_othr_d_wr_but_top?ie=UTF8&channel=glance-detail&asin=0593852036 * &#127468;&#127463;**Amazon UK - Click here** https://www.amazon.co.uk/review/create-review/ref=cm_cr_othr_d_wr_but_top?ie=UTF8&channel=glance-detail&asin=152914678X * &#128214;**Goodreads - Click here** https://www.goodreads.com/review/edit/242764852  Leaving a review takes two minutes and helps more like-minded people find it. Thank you so much to everyone who’s left these wonderful reviews!  With so much gratitude, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1730&m=71757&s=621e9dc2a8f445fd0d7a535982d6bad1&d=732697&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1730&m=71757&s=621e9dc2a8f445fd0d7a535982d6bad1&d=732697&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

If you’re still curious about the ideas in the book, I’m hosting a free masterclass in ~2 weeks that’s a great place to start. More information belowHi , **Beyond Belief** came out this month. The past couple of weeks have been a whirlwind in the best way. A lot of travel, a lot of podcast interviews, a lot of talks. I’ve had some incredible, meaningful conversations with readers along the way.  If you’ve already picked up a copy and started reading, thank you! It means a lot. If you’re still curious about the ideas in the book, I’m hosting a free masterclass in ~2 weeks that’s a great place to start. More information below:   https://mikemichalowicz.lpages.co/from-limiting-to-liberating-beliefs-nir/ **&#128233;You’re Invited: Free Masterclass With Mike Michalowicz and Chris Guillebeau ** On April 15, 2026 (10.30am ET), I’m hosting a FREE live masterclass with entrepreneurs and authors Mike Michalowicz and Chris Guillebeau. I’d love for you to join us!  &#128073; **Save your seat here** https://mikemichalowicz.lpages.co/from-limiting-to-liberating-beliefs-nir/ This masterclass came from a pattern Mile, Chris, and I couldn’t ignore. Over the past few years, working with founders and digging into why high performers get stuck, we noticed that it’s not a lack of strategy that holds people back. It’s the (often limiting) beliefs driving their decisions. Beliefs like: * “I’m not ready yet.” * “If I put myself out there, I’ll be judged.” * “I need to figure everything out before I start the business.” These beliefs shape how you show up in person and online, what risks you take, and how you lead.  Mike, Chris and I decided that it’d be fun and impactful to do a joint session focused on the beliefs holding us back and lifting us up. To make it practical, we’re applying this directly to entrepreneurship, decision-making, and building something meaningful. Here’s what to expect from the session:  * A candid conversation on how beliefs drive behavior and shape your business results * Clear insights from me on habit formation, attention, and breaking free from internal triggers that derail focus * Real-world examples from Mike’s entrepreneurial journey, including what worked and what didn’t * Practical steps that you can implement right away from Chris so you can design a more intentional, sustainable way to work and live * Live Q&A focused on the real challenges you’re facing right now ** ** &#128073; **Register for free here** https://mikemichalowicz.lpages.co/from-limiting-to-liberating-beliefs-nir/ Hope to see some of you there!  Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1725&m=71746&s=621e9dc2a8f445fd0d7a535982d6bad1&d=727830&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1725&m=71746&s=621e9dc2a8f445fd0d7a535982d6bad1&d=727830&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

don't miss out on the FREE gifts that will help you implement the systems discussed in the book. Hi , A quick one: Today is the FINAL day to unlock the exclusive bonuses that come with **Beyond Belief** https://www.nirandfar.com/beyond-belief/.  Tomorrow, you can still buy the book, but you’ll miss out on all the FREE gifts that help you implement the systems discussed in the book.  Here’s a reminder of exclusive goodies that you get if you order before **16 March 23.59pm EST**: **1️⃣ Live "Break Through Limiting Beliefs" Workshop with me** Date: March 21, 2026 @ 12pm ET / 4pm GMT I'll walk you through the exact belief-change exercises I've used with leadership teams at JPMorgan Chase, Amazon, PwC, and the U.S. Air Force. Can't attend live? I’ll send you the full replay + materials we used. **2️⃣ The 30-Day Belief Transformation Journal (instant access)** This journal gives you a simple daily system for catching limiting beliefs, reframing them, and gathering real-world evidence for better ones. **3️⃣ NEW: **Beyond Belief**at Work Private Interview Series** Exclusive access to conversations with Kim Scott, Dr. David Burkus, Jon Levy. These aren't public podcast episodes. They're candid, practical conversations on the belief systems that determine how teams think, decide, and perform. **If this sounds interesting to you,** **1️⃣ Preorder** **BEYOND BELIEF** https://www.nirandfar.com/beyond-belief/ **today** **2️⃣ Claim your** **exclusive bonuses** https://www.nirandfar.com/belief-tools/ Here's what readers are saying this week: Hope to see some of you at the workshop next week!  Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1707&m=71709&s=621e9dc2a8f445fd0d7a535982d6bad1&d=718415&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1707&m=71709&s=621e9dc2a8f445fd0d7a535982d6bad1&d=718415&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

If you've been on the fence about getting Beyond Belief, this is your moment to decide.Hi , Seeing **Beyond Belief** begin its journey around the world this week has left me speechless.   https://www.nirandfar.com/beyond-belief/ If you’ve grabbed your copy, thank you so much! I hope you’re enjoying it. If you've been on the fence about getting **Beyond Belief** https://www.nirandfar.com/beyond-belief/, this is your moment to decide. Writing this book forced me to rethink everything I thought I understood about pain, perception, and performance. It challenged my assumptions and reshaped how I approach relationships, work, and setbacks. Steven Bartlett said he wishes he'd "read this book 10 years ago."  Derek Thompson said he "absolutely devoured it." **Here's the urgent part:** The exclusive bonuses that come with the book disappear in **48 hours**.  The book is ~$20. But right now, you'll also get a complete implementation system designed to help you actually apply the ideas, not just read them and move on. Here’s what that includes: **1️⃣ Live "Break Through Limiting Beliefs" Workshop with me** Date: March 21, 2026 @ 12pm ET / 4pm GMT I’ll guide you through the exact belief-change exercises I’ve used with leadership teams at JPMorgan Chase, Amazon, PwC, and the U.S. Air Force. You’ll identify your core limiting beliefs, practice reframing them in real time, and leave with a clear action plan. If you can’t attend live, you’ll receive the full replay and materials. **2️⃣ The** **Beyond Belief 30-Day Belief Transformation Journal** **(instant access)** Most people read books and change nothing. This journal gives you a structured daily system for identifying limiting beliefs, reframing them, and gathering evidence for better ones.  **3️⃣** **Beyond Belief** **at Work Private Interview Series** Changing your own beliefs is powerful. Changing the beliefs of the people you work with is transformational. These private conversations with Dr. David Burkus, Jon Levy, and Kim Scott explore how belief shapes leadership, candor, and team performance. **If you’re ready to move from insight to implementation,** **1️⃣ Preorder** **BEYOND BELIEF** https://www.nirandfar.com/beyond-belief/ **today** **2️⃣ Claim your** **exclusive bonuses** https://www.nirandfar.com/belief-tools/ Hope to see some of you at the “Break Through Limiting Beliefs" Workshop soon!  Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1715&m=71725&s=621e9dc2a8f445fd0d7a535982d6bad1&d=717559&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1715&m=71725&s=621e9dc2a8f445fd0d7a535982d6bad1&d=717559&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

One of the most powerful exercises from the 30-Day Belief Transformation JournalHi , Today I want to share one of the most powerful exercises from the **30-Day Belief Transformation Journal**. It's called the **Future Self Letter.**  There's a psychological technique known as "illeism": referring to yourself in third person. Research shows that when you use your name instead of “I,” you create cognitive distance that helps you stay calmer under pressure, make better decisions, and see situations more objectively. People who use this perspective persist longer when things get hard. In **Beyond Belief** https://www.nirandfar.com/beyond-belief/, I explain the neuroscience: Your brain processes third-person perspective differently. It reduces emotional reactivity and increases clarity. **But here's what makes it even more powerful:**When you write about your future self in the third person, you’re no longer trapped inside today’s doubts. You begin to see the path forward the way you would see it for someone you care about, with patience, realism, and belief. **✍️The Future Self Exercise** Imagine it's December 31, 2026. You achieved the goal you set at the start of the year. Now write a letter about yourself in third person. Structure it this way: * **(1) Opening:** Describe the goal you achieved. **(2) Middle:**Name the obstacles you expected to face and how you overcame them. **(3) The Turning Point:** Identify the moment where you had a breakthrough. What did you change to make your goal more achievable? Was it a belief? A behavior?  **(4) Closing:**Reflect on what you learned about yourself in the process. &#128228; **What to do with your letter** * Write it this week. * Reply to this email with your letter. I'd love to read it. * Schedule it to email to yourself one year from today and see what changed. This exercise is included in full in the **Beyond Belief 30-Day Belief Transformation Journal**, along with several other practices designed to make belief change concrete. If you order **Beyond Belief** https://www.nirandfar.com/beyond-belief/, you’ll receive the complete digital journal immediately. You’ll also receive: &#127873; Live “Break Through Limiting Beliefs” Workshop (March 21, 2026) &#127873; The **Beyond Belief** at Work Interview Series (featuring Kim Scott, David Burkus, and more) Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1705&m=71706&s=621e9dc2a8f445fd0d7a535982d6bad1&d=716256&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1705&m=71706&s=621e9dc2a8f445fd0d7a535982d6bad1&d=716256&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Gather evidence, set intentions, and track belief shifts.Hi , Most people read books about beliefs, underline a few passages, and then...nothing changes. This happens not because they lack discipline but because old beliefs are reinforced daily—under stress, under pressure, and even in familiar environments. When we’re tired or distracted, we revert to the interpretations we’ve practiced the longest. Belief change requires repetition, evidence, and even a bit of structure. That’s why I created the **Beyond Belief 30-Day Belief Transformation Journal**.   I didn’t want **Beyond Belief** to be something you nod along with and forget. I wanted it to become practice. The journal alternates between two types of work: **&#127774; Daily 5-Minute Practice** These are quick morning and evening check-ins designed to gather evidence, set intentions, and track belief shifts. Morning (5 minutes): * Identify yesterday's limiting belief  * Flip it into a liberating belief (What could you believe instead?) * Rate both beliefs (0-10 scale) * Set your Three Powers intentions: &#128065; SEE: What will you notice today?  ⚡ FEEL: What do you expect? &#127919; DO: What small action will you take?  Evening (5 minutes): * Compare intended vs. actual * Re-rate both beliefs  * Reflect on what created the shift **✍️ In-Depth Exercises** These are 30-60 minute exercises that build specific skills:  * identifying limiting beliefs, * training attention, * reworking relationship dynamics, and  * setting goals effectively. The journal is over 100 pages and delivered instantly to anyone who orders **Beyond Belief** https://www.nirandfar.com/beyond-belief/ before March 16th. You’ll also receive: &#127873; Live “Break Through Limiting Beliefs” Workshop (March 21, 2026) &#127873; The **Beyond Belief** at Work Interview Series (featuring Kim Scott, David Burkus, and more) If you want this framework to become practice rather than theory, you can **preorder your copy here** https://www.nirandfar.com/beyond-belief/. Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1704&m=71704&s=621e9dc2a8f445fd0d7a535982d6bad1&d=715478&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1704&m=71704&s=621e9dc2a8f445fd0d7a535982d6bad1&d=715478&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Today's the day. Beyond Belief is officially out in the world. I'm feeling a mix of excitement, relief, and a whole lot of gratitude.Hi , Today's the day. Beyond Belief https://www.nirandfar.com/beyond-belief/ is officially out in the world. I'm feeling a mix of excitement, relief, and a whole lot of gratitude. Seeing readers tag me in photos and share passages that landed has been overwhelming in the best way. If you've posted, shared, or sent a kind note, thank you. While I may not be able to respond to everyone, please know that I see you, and it means more than I can say. **Here’s what Terra, a real estate professional, shared recently:** **"I used the turnaround exercise before a difficult meeting with my boss. What was supposed to be a 30-minute confrontation turned into a 2-hour deep conversation that created a new foundation for our professional relationship.** **I actually shared the exercise with my boss and it really meant a lot to him that I was willing to reflect on the situation and take ownership.** **At the very least, I am so proud of how I showed up."** **The belief Terra challenged:** "My boss doesn't respect me and doesn't value what I bring to the table." **What happened:** What changed wasn’t her boss. She examined her assumptions and reversed the belief. The entire professional relationship shifted. That's the power of belief put into action. Belief work only changes outcomes when it changes behavior. And behavior only shifts when beliefs are examined deliberately—and repeatedly. That’s why **Beyond Belief** isn’t just a set of ideas. It’s a framework for noticing, questioning, and redesigning the assumptions shaping your decisions. Terra isn’t alone. Here's what some of your other favourite thinkers are saying about Beyond Belief https://www.nirandfar.com/beyond-belief/:  **Steven Bartlett** (Host of **The Diary of a CEO**): " **A brilliant, science-backed guide that will change how you see yourself and what's possible. I wish I read this book 10 years ago**." **Derek Thompson** (Author of **Hit Makers**): " **Beyond Belief is the book I needed somebody to write. I absolutely devoured this book**." **Charles Duhigg** (Author of **The Power of Habit**): " **Eyal shows how beliefs act as mental tools,...unlock lasting motivation, resilience, and progress**." **Gretchen Rubin** (Author of **The Happiness Project**): " **A transformative framework for improving relationships, enhancing health and resilience**" **Oliver Burkeman** (Author of **Four Thousand Weeks**): " **I found it inspiring precisely because it rejects the syrupy promises of 'positive thinking' in favor of a rigorous, action-oriented approach to shaping our beliefs and thereby our lives**." **Daniel Pink** (Author of **Drive**): " **You'll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward**." If you’ve been following this series, this is the moment to move from reading about belief to redesigning your own. Because insight fades without reinforcement, I built tools to help you apply this immediately: &#127873; Live "Break Through Limiting Beliefs" Workshop with me  Date: March 21, 2026 @ 12pm ET / 4pm GMT I'll walk you through the exact belief-change system I've used with leaders at JPMorgan Chase, Amazon, PwC, and the U.S. Air Force. Can't attend live? Full replay included. &#127873; The 30-Day Belief Transformation Journal (instant access) Most people read books and do nothing. This journal gives you a daily system for catching limiting beliefs and replacing them with liberating ones. 100+ pages of guided exercises. &#127873; **Beyond Belief**at Work Private Interview Series Exclusive conversations with Dr. David Burkus, Jon Levy, Kim Scott, and other leaders on how beliefs shape team performance.  Order this week to access them. You can get your copy of Beyond Belief https://www.nirandfar.com/beyond-belief/ here. With gratitude, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1703&m=71702&s=621e9dc2a8f445fd0d7a535982d6bad1&d=714076&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1703&m=71702&s=621e9dc2a8f445fd0d7a535982d6bad1&d=714076&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

When your perception shifts, behavior follows.Hi , A few years ago, I sent my mother flowers for her birthday. I picked a florist carefully and made sure they would arrive on time. When I called to wish her happy birthday, she thanked me but then added, “You may want to call the shop. The flowers they sent are already half-dying. Or maybe don’t order from them.” I felt a familiar sting of rejection. How typical of my mother: never satisfied and always critical. My wife Julie overheard the same call, though she didn’t seem to be bothered by my mom’s statements. How did two people hear the same words but leave with completely different perceptions?   **&#129764; My Mother is Too Hard to Please** Julie's suggestion was simple: Do “The Work,” the practice developed by author Byron Katie. I reluctantly took out paper and pen and identified the belief driving my reaction: “My mother is too critical and hard to please.” Yes, that’s right. After all, I went through all the effort to ship her the flowers just in time for her birthday. End of story. **&#128734; Enter the Turnaround** One of the steps in “The Work” is called the “turnaround," which involves purposefully experimenting with alternative ways to view a challenging situation. Here's how it works: Start with the (usually negative) belief you hold about a person. (In my case: "My mother is too critical and hard to please.") Now, flip that belief in three ways and find evidence for it.  ** 1. Turnaround to the Opposite:** "My mother is NOT too critical and hard to please." Supporting evidence: She thanked me first for the flowers. She wasn’t personally criticizing me. She gave practical info and a reasonable suggestion to contact the florist.  ** 2. Turnaround to the Other:** "I am too critical and hard to please toward my mother." Supporting evidence: I realized I wanted a specific kind of effusive gratitude. When she didn't respond exactly as I wanted, I judged her and dismissed her actual thanks.  **3. Turnaround to the Self:** "I am too critical of myself and hard to please." Supporting evidence: I had taken her comment as evidence of MY failure: I should have known which florist to use. My self-criticism turned a simple comment into evidence of inadequacy. The point was not to land on one “correct” interpretation. The point was to develop a broader range of possible ways to view the same interaction, which created more freedom in how I responded next time. These days, whenever I feel that familiar flicker of irritation, I pause and cycle through the Turnaround. (I’m happy to report that these instances are few and far between.) Did my mother change? I’m not sure. Maybe a little. What I’m certain about is that my **beliefs**about her changed, and that alone improved the dynamic between us.  That experience became one of the central ideas in **Beyond Belief** https://www.nirandfar.com/beyond-belief/: When you change what you believe, you change what you’re capable of seeing. And when your perception shifts, behavior follows. In **Beyond Belief** https://www.nirandfar.com/beyond-belief/, I explore how these often-unexamined assumptions influence not only our goals, but our relationships, our confidence, and our sense of possibility.  If this resonates, you can **preorder your copy here** https://www.nirandfar.com/beyond-belief/. Before you move on, consider this: How many of your “relationship problems” are actually “belief” problems?  Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1702&m=71700&s=621e9dc2a8f445fd0d7a535982d6bad1&d=713027&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1702&m=71700&s=621e9dc2a8f445fd0d7a535982d6bad1&d=713027&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

The real question isn't "Is this belief true?" but "Does this belief serve me?"Hi , For much of my life, I was the kid who never took off his shirt at the community pool. While other teenagers splashed in the Central Florida heat, I'd sit on the edge wearing an oversized t-shirt to hide my belly rolls. Over the next thirty years, my bookshelf became a graveyard of diet books. I meticulously logged fat grams in 1994. Three years later, I filled my fridge with tofu and potatoes. Then those same foods became contraband as I embraced keto. Eventually, intermittent fasting became my new gospel. Each plan felt like the answer. And in a way, each one was. I'd lose weight, feel better, preach my latest revelation at parties. But every time, something awful would happen. I'd read an article explaining why my current diet was wrong. As my confidence faltered, so did my results. New failure-justifying beliefs crept in: "It's hard for bigger people to exercise." "It doesn't matter what I eat." The pounds crept back. Every diet worked... until it didn't. **My Glass Walls** It wasn't about finding the perfect plan. It was about belief. When I truly believed in a diet—when I was convinced it would work—I followed through with devotion. But the moment doubt crept in, commitment collapsed. What I didn't see then: A belief can be helpful without being universal or even strictly true. The real breakthrough came when I stopped chasing the "perfect" plan and started believing that consistent daily choices mattered more than giant overhauls. Think of the last time you quit something that mattered. Maybe it was the novel gathering dust, the business idea you talked yourself out of, or the difficult conversation you've been avoiding. What story did you tell yourself? "I'm not creative enough." "It's too late." "People like me don't succeed at this." We repeat these phrases until they feel true. But they're not facts. These invisible barriers are what keep us from persevering longer than we thought possible. **The Missing Side of Motivation** Most people picture motivation as a straight line: want the benefit, do the behavior. But this model is incomplete. If knowing what to do were enough, we'd all follow through on everything good for us. You can have a perfect plan, but if you don't believe your effort will make a difference, you won't persist. Motivation is a triangle. One side is behavior (actions you take). Another is benefit (outcomes you want). But at the base, holding everything together, is **belief**—your conviction that actions will lead to results. All three are essential, but belief is the foundation. Without it, motivation collapses. **Between Fact and Faith** Some things are certain. Water freezes at 32°F. These are facts. At the other extreme is faith: conviction without evidence. But most of life lives in between. Will this business succeed? Is this the right person to marry? We need working models of reality to make decisions without perfect information. That's where belief lives. Belief: A firmly held opinion, open to revision based on new evidence. Beliefs aren't thoughts or feelings. **They're tools**—working models we use when truth isn't fully knowable. We can choose beliefs based on usefulness, not just provability. The real question isn't "Is this belief true?" but "Does this belief serve me?" **How Belief Actually Works** When I finally lost the weight and kept it off, it wasn't the perfect diet. It was the right beliefs—about myself and what was possible. This applies beyond weight loss. The programmer who masters a new language, the musician who performs on stage, the executive who leads through crisis—they succeed because they developed beliefs that sustained effort through setbacks. So is the answer "just believe"? No. "Just believe" is incomplete. Beliefs aren't wishes you turn on like a switch. They're mental models built through experience, evidence, and deliberate construction. You can't develop powerful beliefs without strategic effort—just like physical strength. Belief operates through **three powers:** **1. Attention: Seeing What You Believe** Believing is seeing. Beliefs filter what we notice. When I believed I was destined to be overweight, I noticed every failure and overlooked every success. When my beliefs shifted, I suddenly saw people who succeeded, strategies that worked, moments of progress. The world hadn't changed. My attention had. **2. Anticipation: Feeling What You Believe** Beliefs are emotional forecasts. When I believed a diet would fail, stress increased, cravings intensified, willpower felt harder. When I believed in a plan, I felt energized. What we expect shapes our biochemistry and our capacity to persist. **3. Agency: Doing What You Believe** This turns belief into action. When I believed my efforts didn't matter, I couldn't maintain consistency. When I believed my daily choices accumulated into change, I kept going—even through plateaus and mistakes. Together, these three powers create a feedback loop. What you believe shapes what you see. What you see shapes what you expect. What you expect shapes what you do. And what you do provides evidence that reinforces or challenges your belief. **This is how beliefs become self-fulfilling prophecies.** The question isn't whether your beliefs will shape reality—they will. The question is whether you'll choose beliefs that expand possibilities or contract them. **If you enjoyed reading this excerpt, grab a copy of** **Beyond Belief** https://www.nirandfar.com/beyond-belief/ **today.** **For a limited time, readers also get access to the following exclusive bonuses: ** **&#127873; Live “Break Through Limiting Beliefs” Workshop (March 21, 2026)** **&#127873;** **Beyond Belief 30-Day Belief Transformation Journal** **(instant access)** **&#127873;** **Beyond Belief** **at Work Interview Series (featuring Kim Scott, David Burkus, and more)** Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1701&m=71697&s=621e9dc2a8f445fd0d7a535982d6bad1&d=712429&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1701&m=71697&s=621e9dc2a8f445fd0d7a535982d6bad1&d=712429&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Positive visualization often doesn't work. In fact, it can make things worse.Hi , Here’s something that surprised me when doing research for my upcoming book **Beyond Belief** https://www.nirandfar.com/beyond-belief/: Positive visualization often doesn't work. In fact, it can make things worse. I know that's hard to hear, especially when Instagram is filled with manifestation coaches and vision boards. But the research is crystal clear. **&#128218;The Problem With Imagining Success** Dr. Gabriele Oettingen at NYU spent decades studying goal-setting. Her findings: The more positively people fantasize about success, the less well they actually do. In one study, she hooked people up to blood pressure monitors and asked them to visualize achieving their biggest dreams: landing the job, losing weight, finding romance. Their blood pressure dropped immediately. Why? The fantasy gave them a temporary high...but it drained the energy needed for actual effort. Their brains acted as if they'd already succeeded. From academic tests to weight loss to career advancement, positive fantasies consistently led to worse outcomes. **&#129522;Here's Why Positive Thinking Backfires** When you vividly imagine achieving a goal, your brain registers some of the emotional reward before any work has been done. You feel encouraged, even satisfied, as if progress is already underway. But the reality of pursuing that goal is almost always harder than the fantasy suggests. When friction appears, effort declines, persistence weakens, and the gap between imagination and reality feels discouraging. To escape those feelings, it’s easy to return to the fantasy rather than engage the work itself. Over time, this creates a loop in which imagining success subtly replaces pursuing it. In **Beyond Belief,** I call this "The Circle of False Promise." **&#129513;The Solution: Mental Contrasting ** Dr. Oettingen discovered the solution: mental contrasting. Instead of visualizing success in isolation, you deliberately pair your desired outcome with the real obstacles in your way. Then you construct an “if-then” strategy that specifies what you’ll do when that obstacle appears.  For example: * Desired outcome: Run a 5K by June * Visualization: Crossing the finish line, feeling strong * Obstacle: Wanting to chill/rest instead of train for the run * If-then plan: If I’m tempted to sleep in, then I'll put my shoes by my bed and commit to just putting them on. Studies show people who practice mental contrasting stick with goals longer, achieve more, and feel less discouraged when challenges appear. Why? Because mental contrasting engages what I describe in **Beyond Belief** https://www.nirandfar.com/beyond-belief/ as the three powers of belief:  * Attention: You see obstacles clearly instead of filtering them out. * Anticipation: You expect and prepare for difficulty, not just success. * Agency: You build conviction that you can handle challenges. Over the next few days, I’ll show you how beliefs shape what you notice, what you expect, and what you attempt and how those forces compound over time. This is the foundation of my upcoming book **Beyond Belief** https://www.nirandfar.com/beyond-belief/. You can **preorder if here** https://www.nirandfar.com/beyond-belief/. Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1700&m=71696&s=621e9dc2a8f445fd0d7a535982d6bad1&d=711775&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1700&m=71696&s=621e9dc2a8f445fd0d7a535982d6bad1&d=711775&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

What Are Your Beliefs Costing You? Meet Sarah and Jennifer, colleagues at a fast-growing tech company. Both are crushing their targets and are respected by their teams and leaders.  When a VP position opens at their company, their managers expect both to apply. Sarah sees the posting, reads it once, and reads it again. Her internal dialogue starts running: "This is a stretch. You've been lucky so far. What if they figure out you’re not as good as they think?" She closes the tab and tells herself she’ll revisit it later. She never does. Jennifer sees the same posting, but her thoughts are a bit different: "I've delivered results. I can learn what I don't know. Growth usually feels uncomfortable." With that, she submits her application and lands the promotion. VP roles typically come with a 15-20% salary increase—in this case, roughly  $20K more per year—along with broader influence and visibility across the company. The difference between Sarah and Jennifer wasn’t talent or experience. It was their **belief operating system. ** One missed opportunity might seem insignificant. But limiting beliefs don't stop there. They shape which roles feel attainable, which conversations you initiate, which negotiations you attempt. Multiply that $20K across every promotion Sarah doesn't pursue, every stretch assignment she declines, every raise she doesn't negotiate. Over 5 years, that single belief could cost her $100K+ in lost earnings, not to mention the confidence, influence, and career momentum that come with those roles. **&#128184;What Are Your Beliefs Costing You? ** In my new book **Beyond Belief** https://www.nirandfar.com/beyond-belief/ (out March 10, 2026), I discuss how your hidden beliefs are running the show—determining what you see, what you try, and possibly what you earn. Research backs this up. A 22-year study found that beliefs about your ability to influence outcomes, measured in adolescence, predict your adult income as much as IQ and education.* Translation: **Your limiting beliefs have a price tag.** Think about the last year. How many times did you: → Hold back from an opportunity because you "weren't ready yet"? → Decline a presentation opportunity because “you suck at presenting"? → Stay quiet in the meeting when you had a good idea? The good news is that this operating system can be upgraded. The cost of a belief isn’t limited to dollars and titles. Over time, it influences which rooms you step into, which risks you consider worth taking, and ultimately which version of yourself gets expressed. In **Beyond Belief**, I lay out exactly how these belief systems form and how to redesign them so they expand your options instead of shrinking them. If you’re ready to rethink the assumptions shaping your trajectory, you can preorder Beyond Belief here https://www.nirandfar.com/beyond-belief/. Readers who preorder will also receive tools to help implement the system. Believe, Nir *SOURCE: Furnham, A., & Cheng, H. (2017). Socio-demographic indicators, intelligence, and locus of control as predictors of adult financial well-being. Journal of Intelligence, 5(2), 11. Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1699&m=71693&s=621e9dc2a8f445fd0d7a535982d6bad1&d=710616&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1699&m=71693&s=621e9dc2a8f445fd0d7a535982d6bad1&d=710616&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Across industries and countries, the same five beliefs kept surfacing: Hi , Last month, I asked 887 high performers the following question: “What’s one belief that often stops you from doing the thing you want to do?” The responses were both unsurprising and revealing. Across industries and countries, the same five beliefs kept surfacing:  **#1: “I probably won’t succeed.” (Fear of Failure) ** This is the classic limiting belief that results in a “fear of failure.” In my upcoming book Beyond Belief https://www.nirandfar.com/beyond-belief/, I share how this belief is one of the core pillars of motivation. When you don't believe your effort will lead to results, you won't persist. You might know exactly what to do and desperately want the outcome, but without belief that your actions matter, you'll quit before reaching your potential. **#2: “I’m not good enough.” (Lack of self-trust)** Lack of self-trust is a core wound that underlies limiting beliefs like: “I’m not capable,”  “I’m not ready,” or  “I don’t have what it takes.” **#3: “It has to be perfect, or it’s not worth sharing.” (Perfectionism) ** Perfectionism often masquerades as high standards, which can be both a blessing and a curse for high performers. It keeps brilliant work locked in drafts, businesses stuck in planning mode, and careers stalled at “almost ready.”  **#4: “I won’t follow through…so why start?” (Expected procrastination) ** Research in Beyond Belief https://www.nirandfar.com/beyond-belief/ shows that procrastination isn't a discipline problem; it's a belief problem. When you don't believe your effort will matter, your brain shuts down before you finish and enters you into a belief loop:  When you don’t believe your effort will pay off, your brain protects you by delaying the discomfort. **#5: “I can’t have more without sacrificing something.” (Scarcity)** This one often shows up as trade-offs that feel non-negotiable: time, stability, family, safety. Example from the data: “I believe I can’t change my job without sacrificing family time, money, or stability.” ~~~ These beliefs rarely exist in isolation. A single belief is really part of a larger system:   Over the next few days, I’ll show you how these beliefs interact, what they’re already costing you, and how they can be deliberately redesigned. In my new book Beyond Belief https://www.nirandfar.com/beyond-belief/ (out 10 March 2026), I reveal exactly how limiting beliefs get installed in your brain and how to replace them with liberating ones that actually work. If this sounds interesting to you, I hope you’ll join me. Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1696&m=71688&s=621e9dc2a8f445fd0d7a535982d6bad1&d=709991&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1696&m=71688&s=621e9dc2a8f445fd0d7a535982d6bad1&d=709991&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

A corporate-only offer for Beyond BeliefHi , I wanted to reach out personally about something I'm especially excited to share. My new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results http://nirandfar.com/beyond-belief/ **,** is coming out in March.  Writing this book completely transformed my understanding of perception, pain, and human potential. The book is designed for problems we all wrestle with that hinder our performance: limiting beliefs despite proven success, decision paralysis on high-stakes initiatives, perfectionism that delays important projects. **Beyond Belief** http://nirandfar.com/beyond-belief/ gives science-backed strategies to break through limiting beliefs and achieve extraordinary results.  Since you’ve shown interest in working together in the past, I wanted to make sure you had early access to a special option. **Preorder 50+ copies** to receive one ticket to the **NYC launch event this March** (for you or a guest), plus bulk order pricing. Here are a few ways teams are using bulk book orders: ► Leadership development / manager training ► Sales kickoff or offsite pre-read ► Client gifts with a point of view ► Internal book clubs that focus on behavior change In addition, some organizations are pairing bulk orders with a keynote, workshop, or virtual session, allowing us to apply the book’s ideas directly to their teams’ real challenges. If that’s of interest, I’m happy to explore what would be most useful for your group. **If you'd like to reserve this, reply with: ** **1️⃣** Your company name **2️⃣**The quantity you want (50+), and where you need books shipped **3️⃣**The best contact for purchasing (you or someone on your team) Looking forward to hearing from you! Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1684&m=71672&s=621e9dc2a8f445fd0d7a535982d6bad1&d=701444&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1684&m=71672&s=621e9dc2a8f445fd0d7a535982d6bad1&d=701444&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

A 10-minute exercise (and an invite to the book club).Hi , This time of year, a lot of people set big goals and then run into something uncomfortable: a gap between how much they **want** it and how consistently they **act** on it. Today I want to help you figure out why that gap exists. Think back to the last goal you quit. Maybe it was fitness. A career move. A creative project. A relationship commitment. Why did you quit? Most of us say things like: * “I got too busy.” * “Life got in the way.” * “I lost motivation.” * “It was harder than I thought.” But here’s what I’ve learned while researching **Beyond Belief** https://www.nirandfar.com/beyond-belief/: Those are usually the **cover stories**. The real reason is often simpler (and more fixable): you stopped believing your effort would matter. Most people treat past failures as embarrassing mistakes to forget about. But your quits aren’t random. They follow patterns, and those patterns reveal the beliefs running in the background. Here’s a quick exercise to uncover those patterns: List 3–5 goals you’ve quit in the past few years. For each one, write: * What was the goal? (Be specific.) * How long did you work on it before quitting? * What was happening when you quit? (What triggered it?) * What did you tell yourself when you quit (your justification)? Now look for the pattern. Do you tend to quit right after the initial excitement wears off? As soon as you hit the first obstacle? When progress slows down? Right before you’re about to succeed? Patterns point to beliefs. In **Beyond Belief** https://www.nirandfar.com/beyond-belief/, I use a simple framework I call the **Motivation Triangle**: * **Behavior**: what you need to do * **Benefit**: what you’ll get from doing it * **Belief**: your conviction that the behavior will lead to the benefit Most people don’t quit because they don’t know what to do (behavior) or because they don’t want the outcome (benefit). They quit because their **belief collapses**. If you can identify **the belief that collapses first for you**, you can finally stop repeating the same New Year cycle. If you want to go deeper—and experience this work with me live—I’m doing something I’ve never done before: running **an exclusive, author-led book club**.  Here’s how it works: * You get early access to the book in 3 parts (Part 1 in Jan, Part 2 in Feb, Part 3 in Mar) * 3 live book club sessions (third week of Jan / Feb / Mar) for discussion + Q&A * You’ll come prepared with questions, what resonated, what didn’t, and what you’re trying to change in your own life More details on how to join are provided below. To keep the vibe intimate, we’re capping the group size, so not everyone will be accepted. Sorry &#128533;  And whether or not you’re selected for the book club, everyone who preorders also gets these bonuses: **&#127873; Free ticket to a one-off “Break Through Limiting Beliefs” Workshop with me** Date: March 21, 2026 @ 12pm ET / 4pm GMT I’ll walk you through the belief-transformation system from **Beyond Belief** and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. &#127873; **The 30-Day Belief Transformation Journal (100+ pages)** You’ll get immediate access after preordering and submitting your receipt. Inside: * 30 days of guided prompts (a daily system for catching limiting beliefs in real time) * 8 in-depth exercises to uncover the “root beliefs” driving your patterns * Daily 5-minute belief-change templates you can do even on busy days * Evidence tracking to make your beliefs work for you (instead of against you) **If this sounds interesting to you, ** **1️⃣ Preorder ** **BEYOND BELIEF** http://geni.us/beyondbelief **today** **2️⃣ Claim your ** **exclusive bonuses** https://www.nirandfar.com/belief-tools/ **3️⃣ Apply for ** **the book club** https://forms.gle/19nbmg6pb2AiyCEZ6 **(**applications close **January 24, 2026)** Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1676&m=71650&s=621e9dc2a8f445fd0d7a535982d6bad1&d=697112&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1676&m=71650&s=621e9dc2a8f445fd0d7a535982d6bad1&d=697112&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Plus: book club applications are still open (limited spots).Hi , An early reader of Beyond Belief https://www.nirandfar.com/beyond-belief/ wrote something that made me smile: **“...This is psychological warfare on your negative beliefs…Wonderful book..”** **— Librarian 1738954 (NetGalley)** Here’s the core idea behind **Beyond Belief** https://www.nirandfar.com/beyond-belief/ : Most people go through life unaware of the beliefs running in the background—shaping every decision, filtering every opportunity, determining what feels “possible.” Think of beliefs like an operating system. When you open your computer, you don’t see the OS making thousands of decisions per second. But it quietly determines what the machine can and can’t do. Your beliefs work the same way. They’re invisible code deciding moment by moment what you’ll notice, what you’ll try, what you’ll avoid, what’s “for people like you,” and what isn’t. The catch is that your computer’s OS was installed by engineers. Your belief system was installed mostly by accident: childhood experiences, offhand comments, past failures you over-interpreted, cultural messages you absorbed without questioning. Beyond Belief https://www.nirandfar.com/beyond-belief/ upgrades that system, replacing limiting beliefs that sap motivation (“I’m not good at presentations”) with liberating beliefs that sustain it (“I can deliver value even when I’m nervous”). If you want to go through this framework with me, I’m opening applications for an exclusive **Beyond Belief** https://www.nirandfar.com/beyond-belief/  Book Club Launch Squad: * Early access to the book in 3 parts (Jan / Feb / Mar) * 3 live sessions with me (3rd week Jan / Feb / Mar) for discussion + Q&A * You’ll come prepared with questions, what resonated, what didn’t, and what you’re trying to change in your own life Details on how to join are provided below. There are a limited number of spaces in the book club and **priority will be given to those who apply early**. Sorry there won’t be space for everyone. However, whether or not you’re selected for the book club, everyone who preorders **Beyond Belief** http://geni.us/beyondbelief also gets these bonuses completely free: * &#127873; **The 100+ page 30-Day Belief Transformation Journal** (instant access) * &#127873; **A free ticket to my live “Break Through Limiting Beliefs” Workshop** (March 21, 2026 @ 12pm ET / 4pm GMT) **If this sounds interesting to you, ** **1️⃣ Preorder ** **BEYOND BELIEF** http://geni.us/beyondbelief **today** **2️⃣ Claim your ** **exclusive bonuses** https://www.nirandfar.com/belief-tools/ **3️⃣ Apply for ** **the book club** https://forms.gle/19nbmg6pb2AiyCEZ6 **(**applications close **January 24, 2026)** Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1675&m=71647&s=621e9dc2a8f445fd0d7a535982d6bad1&d=693519&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1675&m=71647&s=621e9dc2a8f445fd0d7a535982d6bad1&d=693519&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

Get early access to my new book and join my exclusive book clubHi , For the past five years, I’ve been obsessed with one question: Why do smart, hardworking people struggle to follow through (even when they know what to do)? I used to think the answer was discipline. I was wrong. The more I studied it, the more the real culprit kept showing up: beliefs. So I poured everything I’ve learned into a new book: **Beyond Belief** https://www.nirandfar.com/beyond-belief/ (out March 10, 2026). This book is by far the most important work I’ve ever done. Writing it challenged me to rethink everything I thought I knew about pain, perception, and human potential. Whether it’s our relationships, our work, or our health, we all carry hidden limiting beliefs that keep us from living the life we deserve. **Beyond Belief** https://www.nirandfar.com/beyond-belief/ reveals the surprising new science of identifying and changing these limiting beliefs to have more fulfilling relationships, succeed in business, and even extend our lifespans by a whopping 7.5 years! **Steven Bartlett shared that he wishes he had “read this book 10 years ago,” while Derek Thompson mentioned he “absolutely devoured it.”** https://www.youtube.com/watch?v=diV0PuC0w1E &#127775; **An exclusive, author-led book club** Before it’s released, I’m doing something I’ve never done before: an exclusive, author-led book club, and I’d love you to join me.  **Here’s how it works:** * Early access to the book in 3 parts: Part 1 in Jan, Part 2 in Feb, Part 3 in Mar * 3 live sessions for discussion + Q&A: third week of Jan, Feb, and Mar  * Bring your questions and patterns you want to change  To keep the vibe intimate and to thank my most loyal readers, I unfortunately have to cap the group size. Priority will be given to those who **sign up early** https://forms.gle/19nbmg6pb2AiyCEZ6.  I’ll share more details on how to join below! &#128064; **Preorder bonuses (for everyone)** Whether you’re selected for the book club or not, everyone who preorders **Beyond Belief** geni.us/beyondbelief also gets these bonuses: **&#127873; Free ticket to a “Break Through Limiting Beliefs” Workshop with me** Date: March 21, 2026 @ 12pm ET / 4pm GMT I’ll walk you through the belief-transformation system from **Beyond Belief** and share what I’ve learned working with leaders at JPMorgan Chase, the U.S. Air Force, PwC, and Amazon. &#127873; **The 30-Day Belief Transformation Journal (100+ pages)** You’ll get immediate access after preordering and submitting your receipt. Inside, you’ll get: * 30 days of guided prompts (a daily system for catching limiting beliefs in real time) * 8 in-depth exercises to uncover the “root beliefs” driving your patterns * Daily 5-minute belief-change templates you can do even on busy days * Evidence tracking to make your beliefs work for you, instead of against you **If this sounds interesting to you, ** **1️⃣ Preorder ** **BEYOND BELIEF** geni.us/beyondbelief **today** **2️⃣ Claim your ** **exclusive bonuses** https://www.nirandfar.com/belief-tools/ **3️⃣ Apply for ** **the book club** https://forms.gle/19nbmg6pb2AiyCEZ6 **(**applications close **January 24, 2026)** Believe, Nir Click here to see a web copy of this email http://email.nirandfar.com/p_v.php?c=1674&m=71646&s=621e9dc2a8f445fd0d7a535982d6bad1&d=691289&v=2&l=3 NirandFar.com https://www.nirandfar.com/ - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe http://email.nirandfar.com/proc.php?c=1674&m=71646&s=621e9dc2a8f445fd0d7a535982d6bad1&d=691289&v=2&nl=3&act=unsub - Update Preferences https://www.nirandfar.com/manage-email-preferences/

what if you just *paused*?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi , If there's one skill I wish I could give everyone, it's the ability to do exactly what they said they'd do without getting pulled off track by a thousand little distractions. I didn't write Indistractable https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKd5e4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya because I had all the answers. I wrote it because, like you, I was constantly finding myself in that frustrating gap between my intentions and my actions. I'd plan to spend an hour on a big project, only to "just check email" and find myself 45 minutes later deep in a rabbit hole I never meant to enter. What I learned is that the real enemy isn't your phone or your inbox. It's often the discomfort you're trying to avoid in that moment. We get distracted when we feel bored, stressed, anxious, or restless, and we look for the quickest escape. If you don't know how to deal with those feelings, all the productivity hacks in the world won't help. Here's a simple exercise you can try today. The next time you feel the urge to check your phone or open a new browser tab, pause for just a few seconds. Ask yourself, "What am I feeling right now?" Name the sensation. Maybe it's boredom, maybe it's anxiety about the task in front of you, and then get curious about it instead of running from it. When I started doing this, I realized how often my distractions were really a way to avoid something uncomfortable. By noticing the pattern, I could start reimagining the moment, reframing the task, or simply allowing the feeling to pass without acting on it. It's a small shift, but it's the first step to regaining control. If you're ready to go deeper, I've created the **Indistractable** **Workbook** https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe6e4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya-a free, practical companion to my book that helps you turn these ideas into daily habits. Inside, you'll learn how to: * **Master internal triggers** so you stop fighting your own brain and start working **with** it. * **Make time for traction** using a simple, repeatable system that aligns your calendar with your values. * **Hack back external triggers** so they work for you, not against you, without having to "go off the grid." * **Lock in focus with pacts** that make distraction nearly impossible - even when you're tired or tempted. Every section includes exercises and prompts to help you apply the concepts immediately. It's a step-by-step process for becoming the kind of person who follows through, no matter what's happening around you. You can **download it here** https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe6e4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya and start today. Cheers! Nir **** New: I Answer Your Questions**** I'm experimenting with video office hours-short answers to real reader questions. Submit your question here https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKd5O4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya about behavior change or building habits, and I'll try my best to address it via my newsletter or on my various social media channels. **Having issues with links in this email? Please visit**https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe5.4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe5.4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya **(copy and paste the address into your browser) for help!** Click here to see a web copy of this email https://email.nirandfar.com/p_v.php?l=3&c=1603&m=71553&s=621e9dc2a8f445fd0d7a535982d6bad1&runid=61727967 *** NirandFar.com https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe5e4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya - NirAndFar.com, 440 N Barranca Ave #7871, Covina, CA 91723, United States - Unsubscribe https://email.nirandfar.com/proc.php?nl=3&c=1603&m=71553&s=621e9dc2a8f445fd0d7a535982d6bad1&act=unsub&runid=61727967 - Update Preferences https://email.nirandfar.com/lt.php?x=41Zy~GDJI3HO78CsygxNheRv2aJUiAL1vuoyYHnLI6SfDK4tyUy.0eFx1H_zjt~zkuhAXoHIIXKe6w4tNdDNWOdr3eBTywgi~eswYnLKKnagT9Lqya