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Hey , If you’re like me, you’ve probably heard of Google Tag Manager... .... and you know that it’s an often-recommended way to set up Google Analytics (and other tracking scripts on your website.) Maybe you even went to the Google Tag Manager website and attempted to set it up… … but then (if you’re also like me), you were instantly like, “OH, this is… a project…”, closed the tab and never made the time to come back to it. (Yeah, I see you!) If you’re reading this like, “OMG, yes, Erica. Are you spying on me??” No, no I am not. But I am writing this from personal experience, cause I did the exact same thing for YEARS. But one of my main goals for 2026 is to improve my analytics so that I have a better handle on what’s really working in my biz (on a granular level)… … so that I can lean hardest into the things that are actually growing my revenue and pull back on the things that aren’t. And step one of that process was FINALLY setting up Google Tag Manager. ------------------------------------------------------ So, what IS Google Tag Manager and why do you need it? ------------------------------------------------------ Google Tag Manager (GTM for short) is a free tool from Google that allows you to manage ALL tracking scripts on your website in one centralized place. Essentially, instead of adding your Google Analytics script, Facebook pixel, TikTok pixel, etc. to your website one at a time … … you JUST install the GTM script on your site and then add all the tracking codes within the GTM interface instead. This is better than installing each thing individually because…. 1) It’s easier to manage everything in one place. ------------------------------------------------- If you want to install another tracking script in the future, you can just pop it into Google Tag Manager and it will automatically be loaded on your website via GTM. GTM also tracks every change you make to your tracking scripts, which makes troubleshooting way easier if anything goes awry. 2) Faster performance --------------------- Having all your scripts load together, asynchronously, via GTM means faster website loading times…. … which is great for the user experience and for core web vitals (which then can indirectly benefit your Google rankings.) 3) Better data -------------- This is the item I’m personally most interested in. Google Tag Manager passes information from your website to your tracking tools inside something called a “data layer.” And YOU can dictate the type of information that gets passed along to all of your tracking tools via that data layer (like which product was purchased and at which price point, for example). This makes it way easier to have cohesive tracking for things like purchase conversions across all your tools (google analytics, email marketing, facebook audiences, etc.) 4) Superior legal compliance ---------------------------- This part is technical, but stick with me. There are A LOT of privacy regulations around tracking people’s behaviors on your website and it’s your duty, as a business owner, to stay compliant. In case you didn’t know… when people visit your website from certain countries (including the EU), legally, you need to get affirmative consent from them before your Google Analytics tracking script fires. I’ll spare you the full details in this email, but essentially, using Google Tag Manager in combination with a consent management platform (I use Complianz)… … allows you to be fully compliant with laws like GDPR… … while still getting anonymized signals and AI-modeled behavioral information for visitors who do not give you cookie consent (so that your analytics don’t have gaping holes in them.) So IF you currently have Google Analytics installed directly on your website… … and you are NOT using a consent management tool to block your scripts from firing before consent (when legally required)… … then you are likely NOT compliant with laws like GDPR. Aka… this really deserves your attention ASAP, or technically you can be at risk of fines. So anyway, long-story short, I am SO GLAD I moved this task to the top of the pile and FINALLY installed my analytics script via Google Tag Manager. It actually didn’t take nearly as long as I thought it would. In fact, I documented every step I took inside a 16 minute video and I’ve shared it inside my latest training, Savvy Analytics ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/7qh7h2u9lzllnqc9/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ). So if you want a no nonsense guide on switching over to Google Tag Manager, come join me inside the course! (It’s still on sale for 40% off while I build it out live, alongside you.) And if you have any questions about this, let me know! -->Get the course - 40% off ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/7qh7h2u9lzllnqc9/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 40% off ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )-- Erica Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/p8hehqu46x66q0br/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/qvh8h8udwnwwkxhg/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/48hvh7umlgll7quq/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/vqh3hmuo0g00qosw/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/7qh7h2u9lzllxqi9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/vqh3hmuo0g00qosw/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/x0hph3ue23224vtg/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/58hvh8ugx7xx44a7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! Come join us today :) ​ * ​Functional Nutrition Library ( https://327f7a07.click.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz/9qhzhdudw9ww8qbz/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== ): Your resource for staying on top of the latest research and best practices in functional nutrition. (We recently added a new note on alpha-gal syndrome!)​ ​ ​ 3705 W Pico Blvd, Los Angeles, CA 90019 ​Unsubscribe ( https://327f7a07.unsubscribe.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz ) · Preferences ( https://preferences.convertkit-mail.com/e5ulxnw08oa7hlvr3mef8h8opr3lzb52n345pgdqod4xwnwn833wegv97888p088v5pdq2k45epo4wd65opgegm7w6xz2op4m5592dxrx235g9z5lrq8mxg8qrwt2wzz )​

This is it! Pre-sale enrollment for my new course, Savvy Analytics ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/m2h7h6u35g3kq4cl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ), closes tomorrow morning. At this point, you've been getting emails about the importance of analytics for like weeks now, and I've gotten some great questions in response to those messages. So I thought I'd take a moment to address some of the most common hesitations here for you, too. I hope they help you decide whether jumping in during the course presale is the right fit for you. Will I actually have time to implement this? Yes, cause I'm breaking it up into bite-sized pieces! I have a 4 year old and a 9 month old and am in the trenches with parenthood right now, so trust me, I will not be releasing these videos at breakneck speed. 😅 The tutorials will be dripped out at a kadence that even busy mommas can keep up with. I'm worried it'll be too technical... I feel you. Tech and data analysis can get intense, quickly. But since I am literally building all of this alongside you, it's all very fresh and top of mind. I am literally sharing my screen and walking you through every setting and every button click. All you need to do is show up and implement! When does the training start? Immediately! I’m building this live over the next few months. You’ll get access to the content as I create it, which means you can implement alongside me in real-time. Do I need to have Google Analytics already installed? Nope! We’re covering installation from scratch. Whether you’re starting fresh or fixing an existing setup, you’re covered. What if I have questions during setup? Course buyers get 6 months of support from me directly in my students-only Facebook group. Can I implement this on WordPress / Squarespace / Wix / Shopify? Yes! The principles work on any platform. I’m showing the setup on WordPress, but you can use Google Analytics and Google Tag Manager on any type of website. Will this work for my niche? If you have a website and want to understand what’s working in your business, yes. The one caveat is if you are a covered entity you probably should NOT use Google Analytics since it is not HIPAA compliant. There are (paid) HIPAA compliant analytics tools out there, and you're free to take the principles from this course and implement them there, but they will not be demonstrated in this course. What if I realize this isn’t for me? Course purchases are non-refundable given the instant access nature of the content, but if you’re unhappy with the course for any reason, I’m happy to issue you a credit for the amount of your purchase toward another one of my digital products. How is this different from your old course, SEO Made Simple? The analytics lessons inside SEO Made Simple taught you how to track and analyze organic search traffic. This course teaches you how to track traffic from ALL sources and understand what that traffic DOES (conversions, sales, ROI, etc.). It’s the next level for business owners. Will the price really go up? Yes! The price will increase as I add more content. When the training is complete, it’ll be $497. Lock in your savings now! Here's what I know: ------------------- Six months from now, one of two things will be true: Option 1: You'll have a complete analytics system that tells you exactly what's working in your business. You'll be able to make confident, data-driven decisions without doom-spiraling or second guessing yourself every other month. Option 2: You'll be in the same place you currently are... still working hard without knowing what's actually working. (And most likely not hitting your full potential.) The only difference between those two outcomes is whether you decide to get your analytics set up properly. (And I'd love to show you how!) -->Get the course - 50% off ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/m2h7h6u35g3kq4cl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 50% off ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )-- Erica P.S. I genuinely believe every online business owner should have proper analytics set up. Because flying blind is exhausting and you deserve to know what's actually working! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/e0hph0u7vp79lzi7/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/owhkhwuw9kw3n3fq/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/p8hehqu4634kd2fr/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/6qhehoulrklvw6t9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/58hvh8ugxvgp09s7/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/6qhehoulrklvw6t9/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/qvh8h8udw7dgvrfg/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/9qhzhdudwqdkxzcz/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! Come join us today :) ​ * ​Functional Nutrition Library ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/n2hohquvq8vwgeh0/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== ): Your resource for staying on top of the latest research and best practices in functional nutrition. (We recently added a new note on agave!)​ ​ ​ 3705 W Pico Blvd, Los Angeles, CA 90019 ​Unsubscribe ( https://327f7a07.unsubscribe.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00 ) · Preferences ( https://preferences.convertkit-mail.com/75uz8ro2vps8h6l93k9fzhwrv753ouro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00 )​

That's less than 24 hours from now. After that, the $249 presale price is gone (and will not come back again.) If you've been on the fence, here's what I want you to know: This isn't for everyone. ------------------------ If you're an insurance-based practice, this is not for you. (Google Analytics is not HIPAA compliant, and that is the platform I'm teaching.) If you're only focused on earning ad revenue in your business, this is probably overkill for you. (Your most important metrics are already available in GA without too much customization.) But if you're tired of... ------------------------- * Watching your pageviews go up, but not your income * Creeping feelings of burnout from trying to "be everywhere" * Wasting time in a YouTube vortex, trying to learn advanced analytics strategies * Questioning whether a certain platform is really worth your time * Making decisions based on gut feeling instead of data * Optimizing for vanity metrics instead of revenue * Flying blind in your own business Then this IS for you. Here's what happens when you join: ---------------------------------- Immediately: You get access to the course dashboard, welcome video, and private community. Next week: You'll get access to the first lessons, where you'll learn to install GA4 properly using Google Tag Manager and set up cookie consent on your website. Over the next few months: You'll receive new lessons as I complete them. (They'll be released at a realistic pace that you won't be overwhelmed by. You're learning from a busy mom of two, okay?) By the end of the course, you will have: * Google Analytics installed using Google Tag Manager (which allows you to do way more advanced tracking.) * A cookie consent banner up and running (so you can be privacy compliant without losing critical data.) * A strong analytics foundation (pageviews, sessions, users, events, traffic sources, engagement... you'll be able to confidently talk the talk!) * Your best traffic sources identified (aka which platforms send you engaged traffic vs the ones that are wasting your time - including AI!) * Conversion tracking set up to monitor the things that matter in YOUR business (like email sign-ups, product purchases, button clicks, form submissions, etc.) * Clarity on which content drives clicks using UTM parameters to track where your best visitors/customers are coming from (YouTube, podcast, IG, email, affiliate campaigns, your FB group, etc.) * Funnel analysis in place to see where in the purchase process most people fall off (so you can improve it and boost your bottom line) * A dollar amount for each platform so you can identify the real ROI on your content efforts. * High-quality content ideas served up right to you (based on what people are already searching for on your website) * Custom dashboards to see your most important metrics at a glance. If this sounds helpful for your biz, come join me in building this all out! There's less than 24 hours left at this price! -->Get the course - 50% off till Sunday ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/vqh3hmuo0x4onwiw/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 50% off till Sunday ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )-- Erica P.S. If you're genuinely not sure if this is right for you, hit reply and tell me what you're on the fence about. I'll help you decide (even if that means telling you NOT to buy). Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/l2heh6ul204lodhg/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/e0hph0u7vpe709t7/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/owhkhwuw9knwr6iq/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/p8hehqu463d4z5ar/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/kkhmh2unwdenl8sk/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/p8hehqu463d4z5ar/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/25h2h9u39vg323f8/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/5qu78zwx65t7hnxgmo4a6h9l76863sk07ldkrmo29odz87876ll8pmvw5666r366vkro20gdkpr9d8o4k9rmpmq584ze09rdqkkw0ozxz0lkmweknx26qzm62x8f48xx/qvh8h8udw7vdrohg/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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You know what's exhausting? --------------------------- Making decisions about your business based on "vibes." Guessing which blog posts are actually bringing in customers.... ... wondering if that Instagram strategy is doing anything... ... posting everywhere because you're not sure what's working... ... so you just do it all. I'm here to tell you, it doesn't have to be like this! ------------------------------------------------------ When your Google Analytics is set up properly... You can stop spending hours creating content for platforms that barely bring engagement. You can stop wondering which blog posts are actually growing your email list. You can stop staring at a traffic spike, with no idea where it came from or whether those people bought anything. Instead, you just check. And you know. -------------------------------------- I swear, once your analytics are set up properly, this is easy! But the setup is the "hard" part that most people procrastinate on... so that's what I'm walking you through, step by step, inside Savvy Analytics. Because truly, every week that goes by without proper analytics, is another week of (potentially poor) decisions based on guesswork instead of data. Another week spending time on things that might not be moving the needle. You just don't know if you're not tracking! But the sooner you get your analytics set up, the sooner you stop guessing. And in my experience, most people are surprised by how quickly having data changes the way they think about their business and marketing strategies. You suddenly have SO much clarity on what to focus on and can stop freaking second guessing your business strategies every other day. 😅 Sound like something you're interested in? ------------------------------------------ My new course, Savvy Analytics, is on presale for the next few days! -->Get the course - 50% off till Sunday ( https://327f7a07.click.convertkit-mail.com/8kupe7lgn2aoh2dlr5eskhkg4gwlrso9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbmrqq/n2hohquvqwmv7ef0/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 50% off till Sunday ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )Come join me and let's build out our upgraded Google Analytics experience together. Excited to see you inside! And if you have ANY questions, don't hesitate to reply to this email and ask. Happy to clarify anything! Thanks again for being a part of this community ❤️. 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You’ve probably noticed that I’m preselling my latest course, Savvy Analytics, before I actually build it. Sure, I could wait 3-4 months, finish filming and editing the entire course, polish every video, and THEN launch it at full price. Butttt I'm not doing that. And here's why! Reason #1: You get better support --------------------------------- When you build a course and launch it 6 months later, it’s easy to forget which aspects were most confusing or where extra explanations or troubleshooting might be needed. But when I'm building it WITH you… … you can ask questions in real time. I can see where people are struggling and I can update the tutorials to address any problems you’re running into right away. The course gets better BECAUSE you're going through it as I create it. Reason #2: It’s easier to implement as you learn ------------------------------------------------ When you buy a finished course, it’s really common to: * Watch all the videos * Feel overwhelmed * Bookmark it for "later" * Never actually implement (No worries, I do this too. We all do!) But when the content is gradually released in smaller, bite-sized chunks and you’re watching someone literally do the same work alongside you (and answer questions along the way)… … it can be the momentum booster you need to take action and consistently do the work. Before you know it, your analytics are DONE. Actually done. Collecting data you can use to improve your business and your bottom line. And it never felt overwhelming. Reason #3: I'm learning too --------------------------- I'm NOT an analytics expert who's had her business-related analytics dialed in for years. I'm someone who realized, "Oh crap, if I’m going to be focused on selling, rather than just ad revenue, I need to fix this" and decided to do it properly. And if you know me, when I decide to do something, I dive IN and really learn it. So I invite you to walk alongside me as I build out my own analytics system, and see the logic behind all my decisions (so you can confidently do the same for yourself.) Rest assured, this isn't a stuffy course from an out-of-touch “expert”. I'm a fellow online business owner, figuring it out in real-time, and bringing you along. Reason #4: You save 50% ----------------------- I REALLY appreciate every single person who trusts me enough to buy something from me before it's even built. (That says SO MUCH - THANK YOU!!) You’re willing to bet that the end product will get you the clarity you need in your business. And you trust that I’ll be showing up, answering your questions, and giving feedback, until you have your Google Analytics set up properly. No one will be left behind! In exchange for that vote of confidence, you’ll pay $249 for these trainings during this presale, instead of $497. Yay! So if you decide to join, you're not just getting a course, you're getting a full build-together experience! ----------------------------------------------------------------- You'll get: * New trainings as I create them * Real-time support as you implement * The ability to ask questions and shape the content * Templates and resources as I build them for myself * 50% off the final price If that sounds good, enroll in Savvy Analytics before Sunday (and save 50%)! ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/25h2h9u365z4g5c8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )​ If you'd rather wait for the finished product, you can come back in a few months and sign up at the full price. Both are fine options, so choose whatever works best for you! Best, -- Erica P.S. Enrollment closes on Sunday morning. This is the only time Savvy Analytics will ever be offered for $249, so if you’re thinking about upgrading your analytics system this year, I highly recommend jumping in during this fabulous presale deal! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/qvh8h8udzx5o2ghg/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/g3hnhwumrv56ods3/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/3ohphdu30wl49rhp/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/48hvh7umvoe6qnuq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/reh8h9um48rwvqf6/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/48hvh7umvoe6qnuq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/8ghqh3uoz4vqpofl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/d0uk9wxd2gh0ho6q3mrfmhz2gxo6mt2mkd62oq85x86zgkgk3ddg7qr49333oe33r2o85mv627ox6g8p2xoq7qn9gpz0mxo6n224m8zwzmd2q402lw53nzq35wgun7kk/l2heh6uleg96vrbg/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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I know analytics can feel overwhelming. There are a lot of settings, a lot of configuration screens, and a lot of opportunities to second-guess yourself, wondering if you did it right. And unfortunately, many tutorials either skip over the hard parts or assume you already know what you're doing. That's not how I teach. ----------------------- Inside Savvy Analytics, I'm recording my screen as I build my entire analytics system from scratch. You'll see every click, every setting, and every configuration. And even better, I'm talking through my decisions as I go. ---------------------------------------------------------- Because I want you to understand the decision making behind why I'm choosing this setting over that one, what this checkbox actually does, and what you can ignore. If something trips me up, you'll see that too. (And you'll see how I fix it.) You don't need a tech background to set up your analytics. If you can follow along with a screen share, you can do this. And yes, you should absolutely carve out time to get your analytics set up properly ASAP. ----------------------------------------------------------------- Because right now, you're probably making decisions about your content, marketing, and offers without really knowing what's working. (Aka... you're guesstimating.)) But when your analytics are actually set up, you'll know: --------------------------------------------------------- * Which traffic sources actually drive revenue * Which content is actually growing your list * Where people drop off before they buy * What your audience is searching for on your site and not finding * Whether your SEO efforts are bringing in buyers or just browsers And if you are selling products or services to your audience, this is MUST-KNOW information! My goal is to make it as straightforward as possible for you to optimize your analytics and feel deeply supported along the way. Want to build alongside me and finally get this done? ----------------------------------------------------- ​Enroll in Savvy Analytics before Sunday (and save 50%)! ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/vqh3hmuol6zrepcw/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )​ -- Erica Fair warning: I AM going deep on the technical stuff. But I'm explaining everything in plain English as I go. So if you can follow a recipe, you can do this! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/m2h7h6u3vxdzmmal/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/7qh7h2u9qer5wdu9/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/owhkhwuwpe2dgpcq/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/z2hgh7uenzqxp6cz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/p8hehqu4menogohr/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/z2hgh7uenzqxp6cz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/x0hph3ueom5096ag/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/k0upd59v4oa6h5w855rilhornd23pb0rd7v0xw53m5vnpdpd677pkwe4z666x266e0x53r9v0kxmvp5l0mxwkwgzplnqrmxvg004r5nonr70w4q08o36gnw63opbg3nn/6qhehoulz4men8f9/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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I've been running my business for way too long without really knowing which of my marketing efforts are driving revenue. Yes, I ask people on the checkout page where they heard about me... ... and that gives me some basic, high-level information about my visibility... ... but I've never properly set up my Google Analytics to track things like which traffic sources are bringing buyers (not just eyeballs), where people are dropping off in my funnels, or which content formats convert best. And I know I'm not the only one. So, I'm fixing it! Over the next few months, I'm rebuilding my entire analytics system from scratch. And I'm documenting every single step as I go. We're going wayyy beyond just installing Google Analytics and looking at traffic numbers. Here's what I'm setting up: --------------------------- 🎯 Google Tag Manager: Install and manage your analytics code using GTM so you can get extremely granular with your data. 🎯 Cookie Consent with Complianz: Stay compliant with global privacy regulations and still get good data. I’m showing you my exact Complianz setup. 🎯 Google Analytics Foundations: Navigate GA4 like a pro. Understand your traffic sources and spot trends over time. 🎯 Traffic Source Intelligence: Determine which platforms send you quality traffic that engages (and which are wasting your time). (Including how many people find you via AI!) 🎯 Conversion Tracking Setup: Track the stuff that actually matters in your business, like email signups, product purchases, button clicks, form submissions, downloads, etc. 🎯 UTM Parameter Mastery: Use UTM codes to track exactly where every visitor came from and what they did. No more “where did this sale come from?” questions. 🎯 Sales Funnel Analysis: See the path people take from first visit to purchase and where you’re losing them so you can fix it. 🎯 Internal Search Tracking: See what people are searching for on your site so you can create content based on actual demand. 🎯 Custom Dashboards: Build custom dashboards that allow you to see everything that matters at a glance. No more clicking through 47 reports. 🎯 Channel Value Analysis: Calculate the actual dollar value of traffic from each source. Finally know your real ROI. You'll see exactly what I do and why, as I do it. By the time we're done, your analytics will actually help you run your business instead of just... sitting there. You've got two ways to join me: ------------------------------- OPTION 1: Grab the Savvy Analytics course at the presale price You get the complete analytics training, all templates and dashboards, lifetime access, and 6 months of support in the private Facebook group Best if: You specifically need analytics help and want to own the trainings so you can come back to them again and again. -->Get the course - 50% off till Sunday ( https://327f7a07.click.convertkit-mail.com/8kupe7lgn2aoh2d5en7ukhkg2en08ao9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbmrqq/8ghqh3uoz77v6lbl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 50% off till Sunday ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )OPTION 2: Join the Search Savvy membership You get this analytics training plus ALL my other courses, 2 live group calls a month, ongoing support, and anything else I create while you're a member. Best if: You're building an online business and need help with more than just analytics. -->Join Search Savvy and get it ALL ( https://327f7a07.click.convertkit-mail.com/8kupe7lgn2aoh2d5en7ukhkg2en08ao9dk4o0qeg7e4nxdxdzkkxrqvm6zzz0wzzvo0eg954or074xelo70qrqp6xln89704poom9en2n9koqm8o32gzpnqzg2xbmrqq/vqh3hmuolqq79ohw/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ) Join Search Savvy and get it ALL ( https://www.theunconventionalrdbb.com/search-savvy-membership/ )Pick your option and let's build this together! It's going to be epic :) -- Erica P.S. Most people are spreading themselves thin across every platform with no idea which one actually makes them money. This system shows you which channels drive the most revenue, so you can put your energy where it actually pays off. (My intention is for this course to pay for itself quickly, based on all the actionable business insights you'll get!) Thanks again for being a part of this community ❤️. 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Alright, I've been talking about analytics for a few weeks now… … showing you quick wins, explaining exactly why it matters for business, and giving you some examples of what's possible when you actually track what's working. And if you’ve been reading along thinking, “Okay, Erica, I’m ready to REALLY learn this." Good news: My newest course, Savvy Analytics, is open right now ( https://327f7a07.click.convertkit-mail.com/p9u9rpzv0gh9h26ldv9iqhp0lde6rbenvdqek43o03qz2v2vxdd2p47wgxxxk9xx7ek3on6qepk0q235e0k4p4lg25zmn0kqleewn3z8znde4wmer8oxlz4xo82cm3gg/58hvh8ugq40q0gs7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ). But before you decide anything, let me be extra clear about what this course is (and what it isn't). What this is: ------------- I'm building this course live over the next few months as I implement a new analytics system in my own business. You're not getting a polished, finished course that's been sitting on my hard drive. You're getting... * Real-time implementation (I'm doing this alongside you) * Every setup and configuration of my analytics (and the logic behind these decisions) * The ability to ask questions as we go (we’ve got a private FB group) * Content that drops as I create it (not all at once, so you’re not overwhelmed) This is the ultimate "learn by doing together" experience. What this isn't: ---------------- * A quick fix (analytics takes time to set up properly) * Finished and available instantly (it's being created in real-time) * For people who need everything done yesterday * For business owners who need analytics on paid advertising (I'm focused on organic first) If you want a completed course that you can binge-watch all at once, just wait a few months and buy this course at full price once all the lessons have been published. But if you want to build this WITH me, get 50% off, and have support as you implement... keep reading. There's two ways to join: ------------------------- OPTION 1: Buy the Savvy Analytics course ​ $249 presale (50% off - will be $497 when complete) You'll get: * My complete analytics training as I build it over the next few months * All templates, dashboards, and resources * Lifetime access - own it forever * 6 months of support in my students-only Facebook group Best if: You specifically need analytics help and want to own the trainings so you can come back to them again and again. -->Get the course - 50% off till Sunday ( https://327f7a07.click.convertkit-mail.com/p9u9rpzv0gh9h26ldv9iqhp0lde6rbenvdqek43o03qz2v2vxdd2p47wgxxxk9xx7ek3on6qepk0q235e0k4p4lg25zmn0kqleewn3z8znde4wmer8oxlz4xo82cm3gg/58hvh8ugq40q0gs7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) Get the course - 50% off till Sunday ( https://www.theunconventionalrdbb.com/the-savvy-analytics-course/ )OPTION 2: Join the Search Savvy Membership ​ $97/month or $997/year You'll get: * The Savvy Analytics trainings as they drop * ALL my other trainings ($5K+ value: SEO, email marketing, content repurposing, sales funnels) * 2 live group calls with me every month * Ongoing support and community * Everything I create in the future while you're a member Best if: You're building an online business and need help with more than just analytics. -->Join Search Savvy - $97/mo ( https://327f7a07.click.convertkit-mail.com/p9u9rpzv0gh9h26ldv9iqhp0lde6rbenvdqek43o03qz2v2vxdd2p47wgxxxk9xx7ek3on6qepk0q235e0k4p4lg25zmn0kqleewn3z8znde4wmer8oxlz4xo82cm3gg/25h2h9u36qg6g4u8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ) Join Search Savvy - $97/mo ( https://www.theunconventionalrdbb.com/search-savvy-membership/ ) Not sure which one? ------------------- If you ONLY need analytics and prefer to own courses outright... get the course at $249. If you think you'll need help with SEO, traffic, content, or sales funnels in the next few months... Join the membership at $97/month. Either way, you're getting the complete analytics system! And here's some math if you're on the fence: -------------------------------------------- The Savvy Analytics course will eventually be $497, but right now it's $249 (50% off because I'm building it live). The membership is $97/month and includes this course + everything else I've ever made. So if you stay in the membership for 6 months while I build this, you'll pay $582 and get access to way more than just analytics. But if you only want analytics and prefer ownership, the course is the better deal. Your call! Both paths get you there. Ready to finally optimize your analytics so you can understand (and double-down on) the things that are actually WORKING? Pick your option and let's build this together! ​Buy the course - $249 ( https://327f7a07.click.convertkit-mail.com/p9u9rpzv0gh9h26ldv9iqhp0lde6rbenvdqek43o03qz2v2vxdd2p47wgxxxk9xx7ek3on6qepk0q235e0k4p4lg25zmn0kqleewn3z8znde4wmer8oxlz4xo82cm3gg/58hvh8ugq40q0gs7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) - OR - Join the membership - $97/mo ( https://327f7a07.click.convertkit-mail.com/p9u9rpzv0gh9h26ldv9iqhp0lde6rbenvdqek43o03qz2v2vxdd2p47wgxxxk9xx7ek3on6qepk0q235e0k4p4lg25zmn0kqleewn3z8znde4wmer8oxlz4xo82cm3gg/25h2h9u36qg6g4u8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= )​ See you inside :) -- Erica P.S. Enrollment closes Sunday morning. After that, the price will increase. If you're even slightly interested, join now at the presale price! I'm building this FOR and WITH you, so if you're a student, I'll make sure you get all your questions answered as we go. Thanks again for being a part of this community ❤️. 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Do analytics make you feel like you’re sapping the *soul* out of your content? ----------------------------------------------------------------- Like the moment you start thinking about what to create based on how it will perform, you suddenly lose all inspiration and creative drive? This is something I hear a lot from people online. So many of them love to create for creation's sake. Of course, they’d love to make money while doing it, but the second they have to put on their “business” hat, they clam up and want to bury their head in the sand. And I get it, I really do. When I first began food blogging (circa 2010!), it was a hobby born out of pure passion. I LOVED cooking and creating new recipes. (And I still do!) I’d spend all my free time daydreaming about new creations, shopping for ingredients, testing my ideas, and sharing them online for fun. Then one day, I learned about Google Analytics - a free tool you could set up to see how many people read your content and how they found it. Suddenly, I wasn’t creating into a void anymore. I could see exactly how many people read my content, where in the world they were visiting from, basic demographic information about them, and how they found my site. This blew my 23-year-old mind. I mean, how COOL was it to know that the food I shared from my tiny apartment in Pittsburgh, Pennsylvania, was being enjoyed by people literally around the world?? That as I was shopping at the local farmers market, dozens of people were on my website at that very moment, reading my recipes?? And once I realized the reach that digital content could have (for free, by the way, just by publishing and sharing), I was hooked. Instead of feeling stifled by analytics, I was invigorated by them. Seeing which posts were most popular was like an instant feedback loop, helping me double-down on the content that my readers really liked… …which then helped me build stronger connections and loyalty with my audience, because they felt like I understood exactly what they wanted. In the process, I learned that having (and understanding) your data doesn’t make you less creative. It just makes your creativity more effective. I mean, think about it… ----------------------- 👉 If you pour your heart into a blog post, don’t you want to know whether it's actually helping people or just sitting there unread? 👉 If you spend hours crafting the “perfect” opt-in, don't you want to know if anyone's downloading it? 👉 If you show up on Instagram every day, shouldn't you know whether that traffic actually converts or just bounces? Well, the good news is, analytics can help you do just that. So here is your official “permission”, if you need it: * You can love writing AND want to know which posts resonate * You can be passionate about your message AND track whether it's reaching the right people * You can be artistic AND strategic Your creativity deserves to be seen and to make an impact, and analytics helps you make sure it does. Truly, the best content creators I know are the ones who blend art with strategy. You don't have to choose! xoxo –Erica Thanks again for being a part of this community ❤️. 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It’s true. There’s a feature on your website that tells you exactly what your people are looking for. But you’re probably not even tracking the data! That feature is… your site search bar. -------------------------------------- Literally, the search bar that people use to look for stuff on your site. This information is NOT tracked by default inside Google Analytics, but you can set it up! Here's what I discovered when I finally set up internal search tracking: ----------------------------------------------------------------- Top searches on The Unconventional RD site: * "resources" * "seo" * "workflow" * "black friday deals" * "course subscription" Now look at what I was actually creating content about: * Online business models * Optimizing for AI * Digital marketing trends * Black Friday deals My people were looking for concrete, actionable tidbits of advice (particularly a clear place to find my SEO resources and workflows) and my Search Savvy membership. But I was publishing way more advanced, trending information… … and perhaps forgetting to lead my website visitors to the basics first. So this was a good nudge to take a look and see whether it was extremely clear and obvious WHERE to find my membership and best SEO resources on my website. If not, that’s an extremely easy thing to quickly improve the user experience on my site. For my food blog, I looked at my site search queries to see what type of content my readers were looking for that I did NOT already have (or did not have a lot of). ----------------------------------------------------------------- I discovered that my people are particularly looking for recipes with Swiss chard, pork chops, pasta, shrimp, and corn. So that’s a good opportunity to see if I could create some new content featuring those ingredients. Some people searched for even more specific things, like “beef loin recipe,” “fettuccine with Italian sausage,” “chicken noodle soup,” “beef stroganoff,” or “cake with marmalade”. Again, these are REAL PEOPLE looking for these recipes from ME. So it’s easy inspiration that's validated in the real world. And finally, for my nutrition membership site, I use site searches to determine what topics my paying members are looking for that we have not already covered. ----------------------------------------------------------------- For example, people have searched for “lupus”, “berberine”, “creatine”, “LDL”, and “diverticulitis”, so we added those topics to our content suggestion database. I also discovered that people search for “handouts” quite often, which means we could probably make it more obvious where those items are on the website! So essentially, knowing what people search for on your website helps you understand: ----------------------------------------------------------------- * What content gaps you have (people searching but finding nothing) * What products to potentially create (high search volume = high demand) * What's confusing on your site (lots of searches for basic info means your nav is unclear) * What to optimize next (popular searches with poor results) Your visitors are basically doing free market research for you! They're telling you what content to create, what products might sell well, what's missing on your site, and what they actually care about (vs. what you assume they are about.) And all you have to do is listen. Best, Erica (PS - If you want to learn how to set this all up, I'll show you step-by-step inside my newest course, Savvy Analytics, open for enrollment now. ( https://327f7a07.click.convertkit-mail.com/n4u30q72m4hvhxq8exqh6h6wxqpo2a3gdp83q6k2ok89vdvdrppv465zerrrqnrr53qk2g7834qo8vkm3oq646xevm9wgoq8x33zgk909gp36zw3l02rx96r20vi70oo/8ghqh3uozvze88tl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )) ​ Thanks again for being a part of this community ❤️. 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Pop quiz: How much of your traffic came from AI in the last 12 months? ----------------------------------------------------------------- ChatGPT? Perplexity? Claude? Gemini? I’d wager that you probably have no idea. But… there is a good chance that AI is sending you traffic right now. For example, if someone goes to ChatGPT and types, "Who is the best pediatric dietitian in Los Angeles?"... … if ChatGPT references you in its answer and provides a link, some people will click… … and you can track those clicks to your website! But Google Analytics doesn’t automatically categorize AI traffic for you, so most people have NO IDEA: ----------------------------------------------------------------- * How much traffic they're getting from AI tools * Which tools, specifically, they’re getting that traffic from * Whether it's growing or shrinking * If that AI traffic converts differently than Google or social media traffic And as we know, if you’re not tracking something, it’s hard to optimize for it. When I looked at my stats for The Unconventional RD, I found that I’ve gotten: ----------------------------------------------------------------- * 0.92% of my traffic from ChatGPT * 0.11% of my traffic from Gemini * 0.06% of my traffic from Perplexity * 0.02% of my traffic from Claude * 0.01% of my traffic from Grok So in total, 1.12% of my website visitors came from AI over the last 12 months. That’s actually a pretty minuscule amount, even though it is growing consistently over time. (For reference, in the prior 12 months I got 0.46% of my traffic from AI, and the year before that, just .03%) So while optimizing for AI is absolutely important, right now, in this exact moment, your other traffic sources are probably larger and should not be ignored. But if you want to go deeper, the next step is to assess the quality of that AI traffic. ----------------------------------------------------------------- For example, how do my email list sign-up rate, engagement rate, pages per session, and conversion rate compare for people who found me via AI vs more traditional avenues, like Google or social media? Many people find that AI brings them fewer, but higher-quality visitors. Likely because people are asking AI extremely specific questions, and your website is presented to exactly the right person, at the right time in their discovery journey. So if you find that you are getting an increasing percentage of your traffic from AI and that those visitors are high-quality, then it’s likely worth setting aside some time to optimize your web presence for AI in 2026. (I have more trainings coming on that in the future, so stay tuned!) For now, let me show you how to see the amount of traffic you’re getting from AI. ----------------------------------------------------------------- The simplest way is to just do a manual check inside Google Analytics by going to Acquisition → Traffic Acquisition: ​ And then changing the dimension shown in the table to “Traffic source --> Session source / medium.” ​ Adjust the date range to whatever you want and scroll through the table and look for anything that says chatgpt, gemini, claude, grok, perplexity, etc: ​ In the columns to the right, you’ll also be able to see how many sessions you received, what % of your total traffic came from various AI tools, and some engagement metrics. Add the number of sessions (or % of traffic) from each AI platform together to find the total amount of traffic you received via AI during the given time period. That’s it! I hope you found this quick tip helpful. Be on the lookout for a few more this week! (And if you want to optimize your analytics alongside me over the next few months, come join me inside my new course, Savvy Analytics, on presale now for 50% off ( https://327f7a07.click.convertkit-mail.com/n4u30q72m4hvhxqwm47b6h6wx0okqt3gdp83q6k2ok89vdvdrppv465zerrrqnrr53qk2g7834qo8vkm3oq646xevm9wgoq8x33zgk909gp36zw3l02rx96r20vi70oo/e0hph0u76o3ogxc7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ).) Thanks again for being a part of this community ❤️. 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I’ve got a *real quick* exercise for you. Just answer these three questions about your blog: 1. Which post got the most traffic last month? 2. Which post drove the most email signups last month? 3. Are they the same post? ... Here's what I see happen a lot: ------------------------------- Most bloggers can quickly answer question #1... ... but question #2 trips people up. Content creators tend to check their traffic constantly, and they know which posts are popular at any given moment. But many times, they're not paying attention to which content is actually growing their owned audience (aka their email list). And when they DO finally check... they discover they're completely different posts. The post with the most traffic might have zero email signups, while your #1 email driver might not even be in your top 10 most-read posts! Let’s flesh this out with a real example: ----------------------------------------- My most popular blog post of 2025 was about using Facebook groups to grow your business. It consistently brings in hundreds of readers from Google every single month... … but it’s not even in my top 20 best-converting posts for growing my email list! And if you’re not paying attention to this stuff, it’s easy to accidentally celebrate (and double down on) the wrong things. Sure, I could easily create more posts about Facebook groups, and that might bring more eyeballs to my website… … but if it’s not attracting the right person who would actually join my list and buy my stuff… … then what’s the point, right?? (Unless you're focused on monetizing with display ads, which I am not.) So here's your homework: ------------------------ Try to answer those three questions I listed above. If you can't answer them, don't freak out. I can walk you through it inside my newest course, Savvy Analytics - on presale now for 50% off! ( https://327f7a07.click.convertkit-mail.com/38udm0425qtkh20w40dirh4pg5e83b39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50irp44/25h2h9u369zwg9s8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )​ If you CAN answer them and you realize your most-read and best-converting posts are totally different, that’s okay! This is exactly why having proper analytics matters. Now you have concrete, tactical information to make tweaks in your strategy. You can evaluate things like: * Is your popular post attracting the right type of audience? * Does the post even have a compelling opt-in? * Is the opt-in related to the topic of the post? * Is it presented in a clear and obvious way? And more importantly, what is working about your best-converting content and how can you do more of that? Because the posts that "work" for traffic aren't always the posts that work for your business. If you join me inside Savvy Analytics ( https://327f7a07.click.convertkit-mail.com/38udm0425qtkh20w40dirh4pg5e83b39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50irp44/25h2h9u369zwg9s8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ), you'll learn how to tell exactly which content is building your email list, driving sales, and actually benefiting your business. (Not just which content is getting clicks.) Talk soon! -- Erica Want more? Join me inside the Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/38udm0425qtkh20w40dirh4pg5e83b39zlo3pk2wg2or0z0z6ll0ekxmn666pq66x3p2w98o3epgo0243gpkekdn04rv9gpod33m92r5r9l3kmv375w6drk6w50irp44/qvh8h8udzw5pvpfg/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS8= ) to get access to this course plus ALL my other trainings ☺️ Thanks again for being a part of this community ❤️. 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Almost nothing tops the excitement of a sales notification coming in. Yahoo!! All your hard work is paying off! But… have you ever stopped to ask WHERE that customer came from? Was it: ------- * That Pinterest pin you posted last week? * The Instagram story link? * Your email newsletter? * That guest post you wrote? * The link in your podcast show notes? I’d wager that most people have no idea. (Myself included, most of the time.) You know someone bought, so something you’re doing is working. And you carry on. Doing A LOT, but never *quite* knowing which content channels are the engines behind your business. And truthfully, you can carry on like that for quite some time. But as you grow and continue to layer on new content formats and channels, if you don’t have extreme clarity on what’s actually working and worth your time… … it is incredibly easy to over-commit and burn yourself out. (Speaking from personal experience here.) HOWEVER… There IS a solution! ----------------------------- It’s called UTM parameters. (I know, it sounds technical. Stick with me.) UTM parameters are tiny pieces of code you add to your links that tell Google Analytics exactly where traffic came from. Instead of just "Pinterest," for example, you can track: * Which specific pin * Which board * Which call-to-action * Even which graphic design performed better So when someone clicks your link and eventually buys, you can trace it back to the exact source, inside Google Analytics. And you can do this ANYWHERE you share your links. Here's a more concrete example: ------------------------------- Let’s pretend I promote a $300 course in four places: * Evergreen email sales funnel * Newsletter footer * Instagram stories * YouTube videos Without UTM parameters, Google Analytics just shows: ---------------------------------------------------- * "Email: 283 visitors" * "Instagram: 125 visitors" * "YouTube: 89 visitors" Okay... but which ones CONVERTED? With UTM parameters, I can see: ------------------------------- * Sales funnel: 200 visitors, 10 sales ($3000 revenue) * Newsletter footer: 83 visitors, 0 sales ($0 revenue) * Instagram story #1: 25 visitors, 0 sale ($0 revenue) * Instagram story #2: 100 visitors, 3 sales ($900 revenue) * YouTube Video #1: 42 visitors, 0 sales ($0 revenue) * YouTube Video #2: 47 visitors, 0 sales ($0 revenue) Now I know... ------------- ✨ My evergreen sales funnels are the #1 driver of revenue in my business. ✨ Passive newsletter links don't do much. ✨ My second Instagram story crushed it. ✨ YouTube videos don't convert directly to paid customers. And based on that information, I can... --------------------------------------- 👉 Double down on activities that grow my email list (and thus, my evergreen funnels) 👉 Replace my newsletter footer link with a paid sponsorship instead 👉 Learn which style of Instagram story resonates the best with my audience 👉 Understand that my YouTube viewers aren’t ready to buy immediately after watching a video, but they opt into my email list at high rates. So, I tweak my strategy to promote my freebies on YouTube instead of my paid products (they’ll get pitched those later, when they’re already on my list) See how incredibly actionable and useful this information is?? -------------------------------------------------------------- Now, it’s not 100% foolproof, since some people will manually remove UTM parameters from their links (it’s the stuff in a link that shows up at the end of the URL, after “/?”)... ... some browser privacy settings can strip UTM parameters... and ad blockers can interfere with them as well BUT you should still be able to track and attribute the majority of your sales. Here are some examples of what you can track with UTM parameters: ----------------------------------------------------------------- * Social media posts (which channels and posts actually drive traffic that converts) * Email campaigns (which topics and CTAs work best) * Guest posts and collaborations (is this partnership worth it?) * Paid advertising (which placement or design is performing best?) * Podcast show notes (is my podcast driving business growth?) * Your Google Business Profile link (is local SEO paying off?) Without UTM tracking, you are stuck guessing about what *actually* converts. But with UTM tracking, you KNOW. In my new course, Savvy Analytics, I'm teaching you: ---------------------------------------------------- * How to create UTM parameters (it's way easier than it sounds) * How to track them in Google Analytics * How to organize them so you don't go insane * How to use this data to drop what's not working and double down on what is That’s how you’ll go from nebulous advice like, "post more on Instagram”... … to super strategic advice, like “Publish more content like post #47 because it converts at 8%." And you can't have that level of clarity without UTM tracking. I know, this is one of those things that sounds overwhelming, so you just keep putting it off (even though you KNOW it’s important). So let’s jump in and implement it together, shall we? I will literally share my screen and walk you through every single step, together. Sound fun? Join along inside my newest course, Savvy Analytics - on presale for 50% right now! ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/wnh2h6uqnmp3o3al/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )​ Or join me inside the Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/reh8h9um4kre55t6/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS8= ) to get access to this course plus ALL my other trainings ☺️ Can’t wait to get started! -- Erica P.S. Just so you know, UTM tracking doesn't require any paid tools. Just Google Analytics (which I’m showing you how to set up) and a simple spreadsheet template (which I'm giving you inside the course). It's easier than you think! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/08hwhgu2vn5k7mip/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/8ghqh3uozwvx5lil/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/vqh3hmuolm7dkofw/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/l2heh6uleq9zk6ug/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/m2h7h6u3v2p7neil/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/l2heh6uleq9zk6ug/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/dphehmuevdgm7rfl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/v8umrq27okbrhvlqexqtghv0we2d7cvz6mwvxo7dg7wk06065mm0po842555x3558vx7dzlwvpxgw07evgxopoq20eknzgxwqvv4z7krkzmvo4nv9rd5qko5dr0tknqq/e0hph0u76mg2nms7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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Real quick, I want to share something I found inside my Google Analytics that made me rethink where I spend my time online. And then I want YOU to do a similar quick check and let me know what you find. I’m genuinely curious! Okay, here it is: ----------------- I checked to see which social media platform sends me the most engaged visitors. The ones who spend the most amount of time on my website. I thought it would most likely be Facebook, since that’s where I’ve historically spent most of my time… … but guess what? It was actually THREADS. For some context, the average person who visits my website from a social media platform only spends 22 seconds on my site before leaving. But people from Threads spend 1 minute and 24 seconds before leaving. That’s nearly 4x more engagement than average. To my surprise, Facebook actually underperformed on engagement, with the average visitor spending only 19 seconds on my site. So while I don’t spend a ton of time on social media in my business (and it’s my least engaged segment of traffic overall)... … digging into my analytics helped me see that it may be worth spending more time on Threads than I initially thought. So here's the quick win I want to give you: ------------------------------------------- Open Google Analytics. Go to Reports > Acquisition > Traffic acquisition. Adjust the date to the last year. Look at your high-level traffic sources. (Organic Search, Organic Social, Organic Video, Email, Referral, Direct, etc.). Now look at the “Average engagement time per session” column. Which source has the LONGEST average engagement? Which has the shortest? That's it. Takes about 30 seconds. But it tells you tons of cool, high-level info. For example, if your most engaged channel is: * Referrals… Double-down on networking in your niche, creating link-worthy content, getting interviewed/quoted/mentioned and collaborating with other people. * Organic search… Keep creating highly-engaging content around the keywords your people are searching for. * Email… Prioritize growing your list and sending consistent emails every week. * Organic social… Keep posting on the channels driving that traffic, cause it’s clearly resonating! For each channel, you can dig deeper to see things like which specific websites or social channels are sending you the most (or best) traffic… … but it gets a little more complicated to find that info, so I decided to stick with an easy, high-level win inside this email, to start. So the question is… Now that you know which marketing channel brings you the highest quality visitors… … will that change your content strategy for 2026? Personally, I’m going to consistently post on Threads for the rest of the year and see what happens. It’s just short-form text posts, so it actually works very well for this season of life with 2 young kids. And if it ends up paying off by attracting my ideal customers, that will be a big win! So log into your Google Analytics account and check your engagement stats asap. It *might* make you rethink where you invest your time for the rest of the year. (Or, even better, confirm that you’re spending your energy in the right place!) Then come back and tell me which platform was the most engaged for you. (I really want to know!) ​ What is your most engaged traffic source? --> ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/25h2h9u36lr3ovu8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM5MTQ4P29wdGlvbl9pZD0xNDA5NTAmdG9rZW49NzV1ejhybzJ2cHM4aDZxbnE2Mmh6aHdyN3FuNTRocm8zcTJyZGVtcDRtMjA5Mzkzd3FxOXpldjdsd3d3ZDZ3d3ZyZG1wb2sycnpkNDI5bXhyNGRlemVnbDl4MDhvNGQyZ3JyN29tMDUwb3FyZTc4cm41cHdnMGV3cDU5aW9rMDA= ) Organic Search ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/25h2h9u36lr3ovu8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM5MTQ4P29wdGlvbl9pZD0xNDA5NTAmdG9rZW49NzV1ejhybzJ2cHM4aDZxbnE2Mmh6aHdyN3FuNTRocm8zcTJyZGVtcDRtMjA5Mzkzd3FxOXpldjdsd3d3ZDZ3d3ZyZG1wb2sycnpkNDI5bXhyNGRlemVnbDl4MDhvNGQyZ3JyN29tMDUwb3FyZTc4cm41cHdnMGV3cDU5aW9rMDA= ) --> ( 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https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/25h2h9u36lr3ovu8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM5MTQ4P29wdGlvbl9pZD0xNDA5NTUmdG9rZW49NzV1ejhybzJ2cHM4aDZxbnE2Mmh6aHdyN3FuNTRocm8zcTJyZGVtcDRtMjA5Mzkzd3FxOXpldjdsd3d3ZDZ3d3ZyZG1wb2sycnpkNDI5bXhyNGRlemVnbDl4MDhvNGQyZ3JyN29tMDUwb3FyZTc4cm41cHdnMGV3cDU5aW9rMDA= ) Direct ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/25h2h9u36lr3ovu8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzM5MTQ4P29wdGlvbl9pZD0xNDA5NTUmdG9rZW49NzV1ejhybzJ2cHM4aDZxbnE2Mmh6aHdyN3FuNTRocm8zcTJyZGVtcDRtMjA5Mzkzd3FxOXpldjdsd3d3ZDZ3d3ZyZG1wb2sycnpkNDI5bXhyNGRlemVnbDl4MDhvNGQyZ3JyN29tMDUwb3FyZTc4cm41cHdnMGV3cDU5aW9rMDA= ) Best, Erica P.S. This is just ONE of the quick insights you can get from Google Analytics when you know where to look. Over the next few months, I'm going to be teaching all of them, including how to track actual conversions by source so you know exactly which platforms drive revenue, inside my new course, Savvy Analytics - on pre-sale right now for 50% off! ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/g3hnhwumrg7mzns3/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= )​ Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/3ohphdu30x63dncp/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/n2hohquvm2wvoos0/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/wnh2h6uqnm9qowil/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/08hwhgu2vn027gap/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/vqh3hmuolm2ok8fw/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/08hwhgu2vn027gap/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/m2h7h6u3v2k3nvcl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/75uz8ro2vps8h6qnq62hzhwr7qn54hro3q2rdemp4m209393wqq9zev7lwwwd6wwvrdmpok2rzd429mxr4dezegl9x08o4d2grr7om050oqre78rn5pwg0ewp59iok00/e0hph0u76m97nou7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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Hey {First Name}, So many people I chat with are in the same boat. They’re consistently creating content, they’re getting decent traffic to their website… …but they’re just feeling kind of… stuck. They’re saying things like -------------------------- * "My traffic is great, but why isn't my email list growing faster?" * "I'm ranking for tons of keywords, so why aren't more people buying?" * "I get thousands of visitors a month, but my income feels stuck." They feel like they’re “doing everything right” but not seeing the business results they expected. But when you really dig into it and ask questions like: ------------------------------------------------------- "Which of your posts are converting the most people to your email list?" … They’re not sure. "Which traffic sources bring you the most revenue?" …. They don’t know. "What’s your conversion rate from visitor to customer?" … They’re uncertain. This is NOT meant to shame anyone. We ALL start somewhere (and that somewhere usually doesn’t involve having a firm grasp on your analytics.) BUT, at some point… …especially if you’re working hard and don’t feel like you understand why it’s not clicking… …. it IS important to use data to understand what’s working and what’s not. Otherwise, it’s too easy to keep doing it ALL (aka doing way too much), hoping something will eventually click. Ignoring your analytics costs you: ---------------------------------- * Time… because you keep spending hours on stuff that isn’t moving the needle * Money… because you can't optimize conversions if you’re not measuring them * Growth… because you can't double down on what's working if you don't know what that is * Confidence… because you're always guessing, never knowing what to focus on next If this sounds familiar, THAT’S OKAY. You aren’t doing anything “wrong”.... … you just don’t have the information you need to make smart business decisions. You’re essentially flying blind, hoping you're headed in the right direction. But imagine if you could actually see: -------------------------------------- * The 20% of your content that drives 80% of your results * Which traffic source has the highest ROI * Exactly where people drop off before buying * What to create more of and what to stop wasting time on Well… you CAN actually see those things! You just need to set up your analytics properly, learn how to interpret the data, and then apply what you learn to your business. There’s a good chance that you don’t need to be doing MORE… … you just need to better understand which things you’re already doing are actually driving results. Over the next week or so, I'm going to share with you a few key pieces of information you can glean from Google Analytics and examples of how that info can help you grow your business. And if you enjoy what you learn and want to go deeper, I’d love to have you join me inside my newest course, Savvy Analytics, ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/wnh2h6uqngxn6nfl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) that I am building out LIVE over the next few months. You can purchase it right now (at 50% off!) and dive right into the introductory lesson (more content will be dripped out as I complete it!) - OR - you can join my Search Savvy membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/reh8h9um4xw4zds6/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ) and get access to this analytics course AND all of my other courses on SEO, content repurposing, email marketing, and sales funnels, for one monthly or annual fee. Choose the option that works best for you! Already a Search Savvy member? You don’t need to do anything, you’re already getting access to these new analytics trainings as they are released. Former SEO Made Simple student? You will receive updates to the analytics content already in the SEO course (setting up Google Analytics, understanding the interface, basic traffic reporting and analysis) - essentially everything you need to understand your organic search traffic and how to grow it. But if you’re ready to uplevel your analytics and set up things like event tracking, advanced filters, UTM parameters, revenue tracking and conversions, etc. then you can access my NEW trainings on those topics by purchasing the Savvy Analytics course ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/wnh2h6uqngxn6nfl/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) or joining the Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/reh8h9um4xw4zds6/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ). Chat soon! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/08hwhgu2vzgvrrfp/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/8ghqh3uoz9qznvcl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/vqh3hmuolgelr9sw/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/l2heh6uler6e78tg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/m2h7h6u3vemvz4bl/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/l2heh6uler6e78tg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/dphehmuev58vn2al/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv669lamhr20gp7puqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/reh8h9um4xw4zds6/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! 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I feel like the world is divided into two types of people… Those who LOVE data and can get lost crunching numbers all day…. … and those who absolutely despise it and rarely ever open their analytics. Okay, maybe there’s a 3rd camp of people (ahem, including myself) who enjoy analytics but never quite seem to get around to optimizing the data they’re collecting! If you’re in camp 2 or 3… hear me out. -------------------------------------- I get it. “Analytics” sounds technical and boring. But rather than thinking about numbers, think about the actionable insights that data gives you. For example… ------------ Let’s say you write a blog post. You publish and promote it. Now what? WITHOUT analytics, you know: ---------------------------- * The post exists * Some people probably read it * That's... it WITH analytics, you know: ------------------------- * Exactly how many people read it * Where they came from (Google? Pinterest? AI? Email?) * Whether they stuck around or bounced immediately * If they clicked to other posts * Which other content they consumed after * Whether they joined your email list * If they bought anything Essentially, analytics help you track what's happening in your business so you can make smart decisions. It answers questions like: -------------------------- * "Should I write more posts like this one?" (Yes, it converts at 12%) * "Is Pinterest worth my time?" (No, that traffic bounces immediately) * "Why aren't people buying?" (They're dropping off at the pricing page) Without this information, you're really just guessing and making business decisions based on how you’re feeling in the moment. But with the RIGHT data, you can build your business SO much more strategically (and effectively). I guess that's really what analytics is... the difference between guessing and knowing. So if you've ever felt like you're working really hard but don't know what's actually working... that's the problem analytics solves. And even if you have some analytics set up, I’d wager that you can get 23896873x more value out of your data if you just set aside a LITTLE time to optimize what you’re tracking. Want to do this alongside me? ----------------------------- I'm rebuilding my entire analytics system over the next few months, and I’m recording everything I’m doing and sharing it with you as I go! There are two ways to access these analytics trainings: ------------------------------------------------------- #1: Buy the Savvy Analytics course on presale! ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/58hvh8ugqnevpmh7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) (50% off for the next week): Register now and get the Savvy Analytics trainings as I publish them over the next few months. You’re buying this course outright and will have "forever" access to the content for as long as it exists + you’ll get 6 months of support from me inside my students-only Facebook group #2: Join the Search Savvy membership ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/25h2h9u3685vr3h8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): If you’re ready to uplevel your entire online business, join the membership to get access to ALL of my trainings for just $97/month. You can access these Savvy Analytics trainings as they are released + all of my other courses on SEO, content repurposing, email marketing, and sales funnels + 2 monthly live calls + ongoing support inside my private Facebook group. Pick the option that works for you! Already a Search Savvy member? You don’t need to do anything, you’re already getting access to these new analytics trainings as they are released. Former SEO Made Simple student? You will receive updates to the analytics content already in the SEO course (setting up Google Analytics, understanding the interface, basic traffic reporting and analysis) - essentially everything you need to understand your organic search traffic and how to grow it. But if you’re ready to uplevel your analytics and set up things like event tracking, advanced filters, UTM parameters, revenue tracking and conversions, etc. then you can access my NEW trainings on those topics by purchasing the Savvy Analytics course ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/58hvh8ugqnevpmh7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS90aGUtc2F2dnktYW5hbHl0aWNzLWNvdXJzZS8= ) or joining the Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/25h2h9u3685vr3h8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ). I'm so stoked to be in the trenches with you, building and honing our businesses in 2026! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/qvh8h8udz4x7gofg/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/g3hnhwumrlvd7pu3/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/9qhzhdud067qkncz/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/n2hohquvmxd8wmi0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/48hvh7umvpo5zlcq/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/n2hohquvmxd8wmi0/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/reh8h9um43829ra6/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/25h2h9u3685vr3h8/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! Come join us today :) ​ * ​Functional Nutrition Library ( https://327f7a07.click.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33/8ghqh3uoz240emal/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== ): Your resource for staying on top of the latest research and best practices in functional nutrition. (We recently added a new note on the Mediterranean Diet!)​ ​ ​ 3705 W Pico Blvd, Los Angeles, CA 90019 ​Unsubscribe ( https://327f7a07.unsubscribe.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33 ) · Preferences ( https://preferences.convertkit-mail.com/zluoev2qzptnhknpo7ruphwgg8g00bq795xq8nwmdwx4p9p9k55prn0g2kkk8vkk0q8wm73xqr8dxpwzqd8nrnl2pz4o7d8xlqqg7w4e475qngoq6emkl4nkmepcxr33 )​

Hey , If you’ve been creating SEO optimized content for a while, you are probably VERY familiar with the metrics we all used to optimize for: ----------------------------------------------------------------- * Pageviews * Sessions * Time on page * Ad impressions And back when the “Publisher Model” was thriving, that made total sense. (Not familiar with the 3 online business models? Read this post ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/x0hph3ueor7l0vcg/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZC5jb20vYmxvZ2dpbmctYnVzaW5lc3MtbW9kZWxzLw== ).) Because the business model was simple… Get eyeballs → Show ads → Earn revenue. The more traffic you got, the more money you made. And rankings directly translated to income. So we celebrated: ----------------- * "I hit 100K pageviews this month!" * "My post is ranking #1!" * "My RPM is up to $50!" Those metrics told us exactly whether or not our content was working and our business was growing. But thennnnn, as Google integrated more AI into their search results ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/6qhehoulzk2demt9/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZC5jb20vYWktb3ZlcnZpZXdzLWFyZS1ub3ctbGl2ZS1pbi1nb29nbGUtc2VhcmNoLw== ) and released their Helpful Content Updates ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unrd93vxbk/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZC5jb20vZXBpc29kZTA5Mi8= ), the landscape shifted. Maybe for you it was gradual… maybe it was sudden…. But at some point, you likely stopped being just a publisher running ads and started building an actual online business with your own products, services, memberships, and/or courses. And suddenly, those old metrics don't tell the whole story anymore. Because now you need to know: ----------------------------- * Not just how many people came, but which ones joined your email list * Not just pageviews, but conversion rates * Not just traffic sources, but which sources bring buyers vs. browsers * Not just rankings, but which content actually leads to sales More pageviews doesn't automatically mean more revenue anymore. When you’re selling something to your audience, you don’t need mass amounts of traffic… … you need smaller amounts of the RIGHT traffic (aka people who will go on to become customers and raving fans). But making this transition is not super intuitive! -------------------------------------------------- So many of us are still checking the same reports, celebrating the same wins, and potentially not measuring our success in the best way anymore. I see this everywhere. Including in my own business. ---------------------------------------------------- I'll get excited about a traffic spike, then realize... none of those visitors joined my list or bought anything. Or I'll stress about a ranking drop, then discover it was for a post that never converted anyway. If you’re not careful, it’s easy to optimize for the wrong things because you’re measuring the wrong things. So over the next few months, I'm rebuilding my entire analytics system. ----------------------------------------------------------------- I’m not totally dropping SEO or ignoring the traffic to my website. (That stuff still matters!) But I’m getting savvier (pun intended) about understanding more than just my traffic metrics, including: * Which content builds my email list * What converts visitors to customers * Which traffic sources bring buyers * Where people drop off in my funnel * What the actual ROI is on my marketing efforts This is the transition I'm making right now in my own businesses… … and I'm guessing you might be making it too! Over the next few weeks, I'm going to be talking about how to track the metrics that actually matter for online business owners (not just publishers). Because HELLO Erica, it’s 2026 and it’s time to get with the program! 😅 Better late than never, eh?? – Erica P.S. You can and should still care about traffic and rankings. But now you need to care MORE about what people do on your website once they arrive! If there's something you'd really like to learn about analytics, REPLY to this email and let me know so I can include it in my trainings!! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/7qh7h2u9qk4m5xh9/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/owhkhwuwpk87defq/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/z2hgh7uen4d8xguz/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/x0hph3ueor7l6rfg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/6qhehoulzk2dg5i9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/x0hph3ueor7l6rfg/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unrd93qeuk/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/58hvh8ugqv9z8ot7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! Come join us today :) ​ * ​Functional Nutrition Library ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/25h2h9u36voezeb8/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== ): Your resource for staying on top of the latest research and best practices in functional nutrition. (We recently added a new note on the Mediterranean Diet!)​ ​ ​ 3705 W Pico Blvd, Los Angeles, CA 90019 ​Unsubscribe ( https://327f7a07.unsubscribe.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee ) · Preferences ( https://preferences.convertkit-mail.com/mvue8grmk2h5hqv83gksmhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee )​

Last week I had one of those reality-check moments… --------------------------------------------------- … for 2026, I set a goal to add 10 new members per month to my nutrition membership site ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unzpdowqsk/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== )… … but what was I actually doing to make that happen?? Spoiler alert… so far, I had done nothing. No formal selling to my audience. Zip. Zilch. Nada. For the last year, I relied solely on word of mouth, partnerships, a brief CTA in the footer of my emails, and blog content to promote our offer. But the reality is… content ≠ sales. ------------------------------------ You actually have to pitch your offers to your audience. (Shocker, I know. 😅) Without any intentional promotions, only ONE person joined the membership in the first half of January. (And for 2025, we only averaged 4 new members per month. For a $19.99/mo product, that just wasn’t cutting it.) So, I dusted off my keyboard and scheduled out a few sales emails. ----------------------------------------------------------------- I offered 20% off annual memberships for a 4-day sales window, after which the price would return to normal. I think I sent 3 emails total. And guess what? --------------- 12 new people joined the membership during the sale (!!!!) (Roughly a 50-50 split between annual and monthly memberships.) That’s over $1,000 in NEW revenue + another $100+/mo in recurring revenue that did not exist before January…. … simply because I got out of my own way and actually presented my offer to my audience. So my question to you is… ------------------------- ARE you actually selling to your audience?? Or are you so focused on creating free content and growing your audience that you’ve forgotten to promote consistently? ersonally, I dislike the process of selling/launching… ​ … so for The Unconventional RD brand, I built automated funnels that basically pitched on autopilot FOR ME every few months (which was amazeballs, btw.) But for this nutrition membership site, I haven’t set up any funnels like that yet. So if I’m not extremely intentional about scheduling promotions, sales can stagnate. And I’d guess that MANY of you can relate. So, this email is just a friendly reminder to get out of your own way! ----------------------------------------------------------------- Tell people about your paid offers and LET THEM pay you for your work! After all, you built your offer(s) to HELP your audience, right?? So don’t hide them away! My challenge to you is to send at least ONE formal sales pitch to your email list in Q1 this year. You don’t need to overcomplicate it. Sending broadcast emails to your whole list is a perfectly fine way to start. Then, once you have some email sequences that convert well, you can set up automations that pitch for you on autopilot. (And if you want to learn HOW to create automated sales funnels inside Kit, I’ll teach you, step by step, inside my Search Savvy membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/58hvh8ug3wv4xdi7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= )! Yes, it is a lot of work to set up, but then your sales system literally runs itself and all you have to focus on is serving your customers + growing your email list. Win!) Anyway, just wanted to pop in with this message/reminder for you today. I have a feeling it will resonate! Here's a roundup of the best Facebook discussions: -------------------------------------------------- * Jess Freeman is running The State of Online Business survey ( https://327f7a07.click.convertkit-mail.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 ) - go fill it out today!! * An inside look into how people found my Facebook group ( https://327f7a07.click.convertkit-mail.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 ) last month (in case you’re curious) * What’s the best place to host your courses ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/9qhzhdud48qew8iz/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJEL3Bvc3RzLzQyMTg4ODcyMzUxMDgxMDUvP19fY2Z0X18lNUIwJTVEPUFaWWVLLTVBbjQ3MlZmQzd0ZXBTOXpHOXdaY2NuYmdPNlYxUmt3NWRrVEF5RC0tbVF4SDNTZWNTY0UxMXZPOUhud25kWWJ6eXZtZkFSdTdVUHVkS3FucTVLQVhURWs3eEtaa1Z5aHAwY05yZ0NpSU9XdGJlUHVHbmhBakZudkF3SDJIZ08xQlNlQ0xCSnFxSHhCaVdDSUswUHlrM21GdDZoOTUzb0loMjBtS0o3anJsYnhKcGw2alBuSTBSaG53YVBvMCZfX3RuX189JTJDTyUyQ1AtUg== ) (that won’t break the bank) * Recommendations for building a quiz as a lead magnet ( https://327f7a07.click.convertkit-mail.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 )​ * What is the best place to find contract templates for freelance writing ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/wnh2h6uqmd5l6kfl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJEL3Bvc3RzLzQyMTQxNTM1OTU1ODE0NjkvP19fY2Z0X18lNUIwJTVEPUFaYm5TbmR4YUV5c0hiU1RUajJvV3lodWRhTjcxa0lqXzAwQWROb2xfQXdRVVBnVHRNekMxcmhfUlc2WERGSUQzdjlyRjRWQW9QV1VJSEZuVFFabkt4bHA5ZnhMY1hTQ2tUSGlEcVpCZkRheE1xSlJ6d0RMMy00NDJQYWJXR0J3Ql9jcWs0b2hIMmJ5Z05MOTZvcUdHYVNxJl9fdG5fXz0lMkNPJTJDUC1S )? * Plugin recommendations for creating purchase cut-offs ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/08hwhgu2n4oprwtp/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJEL3Bvc3RzLzQxNDExOTc4MDYyMTAzODIvP19fY2Z0X18lNUIwJTVEPUFaYXBnYk1TLV9ybEQ3azNnQmE4U0Y4NDlMTlI4UzR0c3IzY1BhanpLRUtZUGcxSllhYktOV2lMNUx2ZFRESTBuZmN4UjdzNFZYN0NLNlZ6TGhTdnRPVnFlTDZOS1BzVEFJVVBDbnloUno0NFg3VWgzOU1QY0pMRUI2RHRvdWxnX1FVSEVCeE13a2x4QjBGZzd2S3hhTXpXJl9fdG5fXz0lMkNPJTJDUC1S ) for items sold via WooCommerce. * The task management / project management systems ( https://327f7a07.click.convertkit-mail.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 ) people are loving right now. *Note: you need to be logged into Facebook and a member of The Unconventional RD Community ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/m2h7h6u32xglz8cl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE )for these links to work. Job/Volunteer Opportunities: ---------------------------- * Brittyn Coleman (The Autism Dietitian) ishiring an OBM ( https://327f7a07.click.convertkit-mail.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 )to help run her business while her husband recovers from a TBI. * Katelyn Nicholson Nutrition is hiring a part-time remote dietitian ( https://327f7a07.click.convertkit-mail.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 ) for their team * Nutrikay Wellness is hiring a remote RD (1099 contractor) ( https://327f7a07.click.convertkit-mail.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 ) for their team. * East Texas A&M is hiring a full-time Nutrition & DPD program director ( https://327f7a07.click.convertkit-mail.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 )​ Happy Saturday! Thanks again for being a part of this community ❤️. Founder of The Unconventional RD ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/p8hehqu4re3pomcr/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL1RoZVVuY29udmVudGlvbmFsUkQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/x0hph3uekmr402tg/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90aGV1bmNvbnZlbnRpb25hbHJkLw== ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/6qhehoulx4k3eeu9/aHR0cHM6Ly93d3cudGhyZWFkcy5uZXQvQHRoZXVuY29udmVudGlvbmFscmQ= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unzpdovqfk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ) ​ ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/7qh7h2u9dekx52f9/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvM0FOYmJwU043Q21EUURYVDV4NGJYdw== ) ​ Before you go... here are a few more ways I can help you: --------------------------------------------------------- * ​Free Weekly Videos ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unzpdovqfk/aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQzlrSFdDUHI3VmtKRjJERVJTUEYtV0E= ): Subscribe to my YouTube channel to get videos with the latest organic traffic strategies and tips for growing a lucrative online business. ​ * ​Exclusive Facebook Group ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/m2h7h6u32xglz8cl/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2dyb3Vwcy9UaGVVbmNvbnZlbnRpb25hbFJE ): Connect with 16,000+ lovely humans starting, growing, and scaling their digital businesses. ​ * ​Search Savvy Membership ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/58hvh8ug3wv4xdi7/aHR0cHM6Ly93d3cudGhldW5jb252ZW50aW9uYWxyZGJiLmNvbS9zZWFyY2gtc2F2dnktbWVtYmVyc2hpcC8= ): Join 1k+ members and learn how to create an evergreen infrastructure that attracts your ideal customers, nurtures them via email, and sells to them on autopilot! Come join us today :) ​ * ​Functional Nutrition Library ( https://327f7a07.click.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee/kkhmh2unzpdowqsk/aHR0cHM6Ly93d3cuZnVuY3Rpb25hbG51dHJpdGlvbmxpYnJhcnkuY29tLw== ): Your resource for staying on top of the latest research and best practices in functional nutrition. (We recently added a new note on all things iron!)​ ​ ​ 3705 W Pico Blvd, Los Angeles, CA 90019 ​Unsubscribe ( https://327f7a07.unsubscribe.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee ) · Preferences ( https://preferences.convertkit-mail.com/mvue8grmk2h5hqv7qx2umhr22m2qqfqez8pq970rn0pl4z4zo88427gvwooo9doogq90rexpq29np406qn97275w46lken9p5qqve0lmle8q7vkq3mro5l7orm4cwnee )​