Explore all emails from They Got Acquired

( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/58hvh8ug2794wgs6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) April 28, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/25h2h9u3wdoqx4a3/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvMjd1MmhvaDh3eHo1MHM1N25udzd6dGc5enFnOGxpZ2htOHI2bw== )​ Hi there, As I prepare to sign off for a months-long break ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/qvh8h8udpn6l3nul/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL2FsZXhpc2dyYW50X3RsZHItaW0tdGFraW5nLXRoZS1uZXh0LXNpeC1tb250aHMtb2ZmLWFjdGl2aXR5LTc0NDI2MTk0NTY5Mzk0ODMxMzYtaWRtSz91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3AmcmNtPUFDb0FBQUZsQlhvQmJVYXdkXzRRN3V0Qk93YVdBUTBvcER5YVFJcw== ), a quick story... I was talking with one of our broker partners recently, and he said his favorite thing about the founders we match him with is this: They’re good people. 🫶 That compliment meant so much! Of course we look to match our partners with great businesses. But the truth is, the people behind those businesses are what really matters. You all are good people. And you know what? This goes both ways. The M&A advisors and brokers we recommend to founders are good people, too. We pick partners who don’t just care about the numbers. They know founders are humans who’ve invested themselves into their business. The process of selling your business is HUMAN. Not just a financial transaction. So thanks, y’all, for being such good people 💙 ​ - Lexi Grant Founder of They Got Acquired ​ HOW WE HELP FOUNDERS -------------------- ---------------------------------------------------------- We'll match you with the right broker or advisor—for free. ---------------------------------------------------------- You want someone who's sold businesses like yours. And you want them vetted by founders, not just a directory listing. We've done that work — and we'll match you with several options, for free. ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/3ohphdu3gzdk80ir/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) -->Request your match ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/3ohphdu3gzdk80ir/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request your match ( https://theygotacquired.com/recommend-ma-advisor/ ) NAPKIN MATH ----------- ------------------------------------------ 3 people. $4.6M ARR. A reported $60M exit. ------------------------------------------ The deal: Userflow, a product onboarding SaaS, sold to Beamer. The math: $4.6M ARR, 3 people. Reported sale price: ~13x ARR. Why it matters: Co-founder Esben Friis-Jensen told They Got Acquired that the lean team was a direct factor in the exit multiple. "Revenue per employee is an increasingly important metric when it comes to showing the scalability for software," he said. Their self-serve model also meant due diligence was clean—everything tracked neatly in Stripe and Chartmogul. -->Read the full story ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/48hvh7um8g2738fx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvdXNlcmZsb3ctYWNxdWlyZWQtYnktYmVhbWVyLw== ) Read the full story ( https://theygotacquired.com/saas/userflow-acquired-by-beamer/ ) ----------------------------- Advice from an exited founder ​ ----------------------------- "You don’t have to have it all figured out. If you have the right people and a vision you believe in, usually good things follow." - Mateo Price, who sold AMA ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/reh8h9umzx5oplc2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NlcnZpY2VzL2F1dGhlbnRpYy1tZWRpYS1hc2NlbnNpb24tYWNxdWlyZWQtYnktamVsbHlzbWFjay8= ) HOW THEY FOUND THEIR BUYER -------------------------- ---------------------------------------- Pitch your ideal buyer with a cold email ---------------------------------------- Forget the fancy pitch decks and drawn-out sale processes. Sometimes, finding a buyer is as simple as firing off a ridiculously bold email. If you know exactly who would benefit from owning your business, a direct pitch can cut through the noise and get straight to the decision-maker. When it worked: When Jonathan Knegtel wanted to sell his software company Blockdata, he didn't beat around the bush. He sent a short, no-nonsense cold email to the CEO of CB Insights. The subject line? “Blockchain industry dataset + team – Potential acquisition opportunity?” The clarity of the match—and the sheer audacity of the direct approach—prompted the buyer to jump into the fray immediately. See the seller's full pitch email in our story: -->Read the full story ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/08hwhgu2rz7p43al/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NvZnR3YXJlL2Jsb2NrZGF0YS1hY3F1aXJlZC1ieS1jYi1pbnNpZ2h0cy8= ) Read the full story ( https://theygotacquired.com/software/blockdata-acquired-by-cb-insights/ ) BROKER TIPS ----------- -------------------------------------------------- Interview multiple advisors before making a choice -------------------------------------------------- This sounds simple, but you'd be surprised how many first-time sellers make this mistake. When it comes to hiring an advisor or broker, don't just go with the first one you talk with, especially if they find you. Instead, take the time to interview at least three different advisors so you can compare their approaches and expertise. Ask questions about their typical timeline, how they vet potential buyers, and their overall success rate. Find out how many deals they juggle at once and what their communication style is like. Finally, watch out for red flags, like brokers who pressure you to sign a contract immediately or promise unrealistic valuations just to win your business. Exploring your options fully will increase your chances of landing the right advisor for you. -->See more tips for vetting brokers ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/m2h7h6u3zenlxrim/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy92ZXQtYW5kLWNob29zZS1icm9rZXJzLWZvci1zZWxsaW5nLXlvdXItYnVzaW5lc3Mv ) See more tips for vetting brokers ( https://theygotacquired.com/resources/vet-and-choose-brokers-for-selling-your-business/ ) FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/dphehmuen5723zfm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tZXJnZXJzLWFuZC1hY3F1aXNpdGlvbnMtbGF3eWVycy8= ) --------------- Get lawyered up --------------- Choose a lawyer who knows M&A and will take the acquisition as seriously as you do. And yes, we have suggestions! -->See the list ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/dphehmuen5723zfm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tZXJnZXJzLWFuZC1hY3F1aXNpdGlvbnMtbGF3eWVycy8= ) See the list ( https://theygotacquired.com/resources/mergers-and-acquisitions-lawyers/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/e0hph0u7o4ndxpi8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/3ohphdu3gzdk80ir/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/7qh7h2u95z4xg6iz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/58hvh8ug2794wgs6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov/owhkhwuwdo80znbv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov ) | Update your profile ( https://preferences.kit-mail3.com/4zuexwxne0fehp83eoqsxh69kp6wqh5hn4kov )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/dphehmuenmgez5fm/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) April 21, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/7qh7h2u95m79vdtz/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvZTV1cGg3aGxvbzd2b3V3bGdnb2xlYTg1ZDVncTdobGh6MG9sdw== )​ Hi there, In 2017, Lucjan Suski was working at a Polish SEO agency, frustrated by the manual, error-prone process of link building. So he built a tool to fix it. That side project became Surfer SEO—a platform that analyzes Google's top-ranking content and tells you exactly how to optimize yours. By 2025, Surfer SEO hit: 💰 $15M ARR 👥 12,000 customers worldwide 📈 150,000 active users 🌐 300,000+ monthly visitors And they did it spending less than $1M on marketing. So how'd they grow? They bet on credibility. Word of mouth, influencer relationships, and community—including a pivotal moment at the Chiang Mai SEO Conference where the buzz around Surfer caught the team off guard. "The most important thing we did was think about how we could become more credible, not just a small company from Poland," Lucjan said. One influencer even took a 10% equity stake in exchange for supporting sales and marketing. But all of the co-founders had their entire net worth tied up in this one company. So in October 2025, Surfer sold to European marketing platform Positive Group. Read this acquisition story: ----------------------------------------------------------------- ​How Surfer SEO rode the wave to $15M ARR — then sold in the AI era ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/p8hehqu4ol04kohq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvc3VyZmVyLXNlby1hY3F1aXJlZC1ieS1wb3NpdGl2ZS1ncm91cC8= )​ ----------------------------------------------------------------- ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/p8hehqu4ol04kohq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvc3VyZmVyLXNlby1hY3F1aXJlZC1ieS1wb3NpdGl2ZS1ncm91cC8= ) ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/6qhehouledglv8fo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) ------------------------------------- We vet brokers, so you don't have to. ------------------------------------- -->Request an intro ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/6qhehouledglv8fo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request an intro ( https://theygotacquired.com/recommend-ma-advisor/ ) BROKER TIPS ----------- --------------------------------------------------------- Don't skip a broker just because you already have a buyer --------------------------------------------------------- It’s common for founders to assume they don't need a broker if a buyer has already approached them. While an unsolicited offer might seem like a lucky break, going with the first offer often means leaving money on the table. A skilled broker can tap into their network to bring additional qualified buyers into the mix, and having multiple interested parties creates competition. This bidding-war environment gives you leverage. It’s one of the most effective ways to drive up your sale price and negotiate more favorable deal terms. -->Learn more ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/58hvh8ug2z8gp6h6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYS1hZHZpc29yLWJ1c2luZXNzLWJyb2tlci1taXN0YWtlcy8= ) Learn more ( https://theygotacquired.com/resources/ma-advisor-business-broker-mistakes/ ) NAPKIN MATH ----------- ---------------------------------------------------- This platform sold for £3M before it had any revenue ---------------------------------------------------- The deal: Grid Finder, a simulated car racing community, sold to RAFA Racing Club. The math: £620K raised. Sold for £3M — with zero revenue. What made it possible: Grid Finder had 50,000 registered sim racers and 4,000 racing events per year. RAFA wasn't buying cash flow — they were buying a community that would have taken years to build from scratch. The investors knew what they had: they told the founders they'd back the deal only if they got 3x their pre-seed investment. The buyer didn't push back. -->Read the full story ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/qvh8h8udp05dg3tl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbW11bml0eS9ncmlkLWZpbmRlci1hY3F1aXJlZC1ieS1yYWZhLXJhY2luZy1jbHViLw== ) Read the full story ( https://theygotacquired.com/community/grid-finder-acquired-by-rafa-racing-club/ ) ----------------------------- Advice from an exited founder ​ ----------------------------- "Lean on your sales muscle. Finding a buyer is similar to selling your product or service to customers. Find for whom the combination of your company and theirs has a 1+1=3 effect." - Dan Radin, who sold Auxbus ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/9qhzhdudrlmdqks9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvYXV4YnVzLWFjcXVpcmVkLWJ5LWxpc2J5bi8= ) FINE PRINT ---------- ------------------------------------------ How to structure an earn out in your favor ------------------------------------------ An earn out means you don't get your full payout on day one. Instead, part of your money comes later — but only if the business hits certain targets after the sale. Buyers love these because it reduces their risk. For sellers, the danger is obvious: if the new owner runs things differently (read: worse), you could miss out on a chunk of what you were counting on. The fix? Tie your earn out to metrics you can control. If you're staying on post-sale, negotiate to keep control of the P&L so your payouts aren’t at the mercy of someone else's spending habits. -->Learn more about earn-outs ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/3ohphdu3gnl3ooar/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGF0LWlzLWFuLWVhcm4tb3V0LWRlZmluaXRpb24tcGF5bWVudC1zdHJ1Y3R1cmUv ) Learn more about earn-outs ( https://theygotacquired.com/resources/what-is-an-earn-out-definition-payment-structure/ ) FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/reh8h9umzerm2et2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9leGl0LXJlYWRpbmVzcy1maXJtcy1jb2FjaGVzLw== ) ---------------------- Exit-readiness coaches ---------------------- These exit-planning professionals can help you work toward a smooth, lucrative acquisition. -->Get our list ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/reh8h9umzerm2et2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9leGl0LXJlYWRpbmVzcy1maXJtcy1jb2FjaGVzLw== ) Get our list ( https://theygotacquired.com/resources/exit-readiness-firms-coaches/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/08hwhgu2rk52o7il/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/6qhehouledglv8fo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/vqh3hmuord7oxpcg/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/dphehmuenmgez5fm/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk/l2heh6ul7z9l0lh6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk ) | Update your profile ( https://preferences.kit-mail3.com/o8uwdedxw0hqh6ddw9dtvhqe2emgzioh4dnvk )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/dphehmuenz8px7sm/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) April 14, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/owhkhwuwd3gqewfv/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivemx1Z2huaGt4cDJ6ZGE3cXJyOXFlaHdsdjVkcDhhNmgzN3Y0cg== )​ Hi there, I had one of my favorite-ever founder calls last week. Why was it my favorite? Because he came PREPARED. 💪 Know how good it feels when your mentee actually follows through on the action items you suggest? How you want that person to succeed 100x more because they're proactively doing all the right things? That's why I was so impressed by this SaaS founder. He had watched our course *and* completed our exit-readiness checklist. So he knew all the basics about how to sell. Coming this prepared to a call means you get so much more out of it. We didn't have to spend time on the basics, so we went deep on the best approach for selling his particular business. This is exactly why I created The Exit Playbook ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/p8hehqu4okgqexhq/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). In fact, if I could do one thing to change your business trajectory this year, it would be getting you into this course! Those six hours could literally help you sell for millions more later. Now I get to watch that SaaS founder reap the rewards for the work he put in—with a life-changing sale. That's truly the best part of running They Got Acquired. Thanks, as always, for being here! ​ - Lexi Grant Founder of They Got Acquired ​ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/p8hehqu4okgqexhq/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------- The founder's guide to adding millions to your sale --------------------------------------------------- -->Join our course ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/p8hehqu4okgqexhq/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join our course ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- ----------------------------------------------------------------- PR agency owner built a product, sold for 3x revenue — and kept 10% ----------------------------------------------------------------- The deal: Podcast Clout, a SaaS podcast database, sold to two individual buyers. The math: Sale price was low-6 figures at 3x revenue. Founder kept a 10% stake. Why it matters: Christina Nicholson built Podcast Clout because no one else had— but then revenue dipped and her heart wasn't in it anymore. Rather than let the product die, she decided. Using a broker, she got four offers. The first almost closed but was rescinded at the last minute. In the end, she sold to two buyers who had enthusiasm for the product — and structured a 10% stake so she'd still benefit if they succeeded. -->Read the full story ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/e0hph0u7o9qrz6s8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvcG9kY2FzdC1jbG91dC1hY3F1aXJlZC8= ) Read the full story ( https://theygotacquired.com/saas/podcast-clout-acquired/ ) ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/owhkhwuwd3gqeduv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FnZW5jeS90aGUtcG9kY2FzdC1jb25zdWx0YW50LWFjcXVpcmVkLWJ5LWthcmwtaHVnaGVzLWFuZC1tYW51ZWwtd2Vpc3Mv ) "Get your ducks in a row. Make sure your paperwork is tight, your systems are well documented and that you are emotionally ready for the rollercoaster. I had to proceed most days as if it wasn’t going to happen so as to not fear that possibility." - Mathew Passy, who sold The Podcast Consultant ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/owhkhwuwd3gqeduv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FnZW5jeS90aGUtcG9kY2FzdC1jb25zdWx0YW50LWFjcXVpcmVkLWJ5LWthcmwtaHVnaGVzLWFuZC1tYW51ZWwtd2Vpc3Mv ) HOW THEY FOUND THEIR BUYER -------------------------- ------------------------------------- Attract a buyer by building in public ------------------------------------- Don't keep your brilliant tech stack a secret. Being vocal about what you're building on social media can put you directly on the radar of industry titans. Sometimes, all it takes is a casual conversation with your community to spark an inbound acquisition offer you never saw coming. When this worked: Ben Tossell, founder of the no-code learning community Makerpad, experienced this firsthand when he tweeted about the tools his members were using. He gave a shoutout to Airtable and Zapier. A follower replied that one of those companies should buy Makerpad ASAP. That simple thread caught the eye of Zapier's CEO, Wade Foster, who reached out directly. And the rest is history: Zapier’s first-ever acquisition. -->Read the full story ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/x0hph3ue089qm5u5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbW11bml0eS9tYWtlcnBhZC1hY3F1aXJlZC1ieS16YXBpZXIv ) Read the full story ( https://theygotacquired.com/community/makerpad-acquired-by-zapier/ ) BEST OF THE PODCAST ------------------- ----------------------------------------------------------------- Can you sell a business based on a personal brand? Lauren Gaggioli did ----------------------------------------------------------------- Like so many founders, Lauren Gaggioli had been heads down in her Higher Scores Test Prep business for so long, she didn’t realize how valuable it was. When she was ready to move on, she found herself asking: was this course business sellable? In this episode, you’ll learn how Lauren leveraged her podcast and consistent passive income, SEO traffic, list size, and course offerings to exit for $180,000. ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/kkhmh2unvg6xpocl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGF1cmVuLWdhZ2dpb2xpLWhpZ2hlci1zY29yZXMtdGVzdC1wcmVwLw== ) -->Listen to this episode ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/kkhmh2unvg6xpocl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGF1cmVuLWdhZ2dpb2xpLWhpZ2hlci1zY29yZXMtdGVzdC1wcmVwLw== ) Listen to this episode ( https://theygotacquired.com/podcast/lauren-gaggioli-higher-scores-test-prep/ )​ Or listen in your favorite podcast player. Search for "They Got Acquired." FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/qvh8h8udpgokxgul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tZXJnZXJzLWFuZC1hY3F1aXNpdGlvbnMtbGF3eWVycy8= ) --------------- Get lawyered up --------------- Choose a lawyer who knows M&A and will take the acquisition as seriously as you do. -->See the list ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/qvh8h8udpgokxgul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tZXJnZXJzLWFuZC1hY3F1aXNpdGlvbnMtbGF3eWVycy8= ) See the list ( https://theygotacquired.com/resources/mergers-and-acquisitions-lawyers/ ) See you next time! - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/p8hehqu4okgqexhq/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/3ohphdu3g64pwrsr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/48hvh7um8z6xonux/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/dphehmuenz8px7sm/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk/wnh2h6uq69x0zob7/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk ) | Update your profile ( https://preferences.kit-mail3.com/75uzgrgkzqs8h65w2e4hzhw43o00xinh0rpdk )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/owhkhwuw9mz5gpav/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) April 7, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/p8hehqu46wv8gobq/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivdjh1M2hyaHZyMzVneHNscTIyOXE1c3YwN29xcG51OWhxMDg0bg== )​ Hi there, Last week I shared that I'm taking six months away from my business this year. I did not expect to get so many supportive responses! Thank you 🙏 As I prepare, something magical has happened... 🪄 I've automated and AI'd so much more than I realized was possible. You see, taking time off is a forcing function. It has forced me to put all of my tasks into one of three buckets: 1) Delegate 2) Automate or 3) Stop doing it altogether Having this forcing function has pushed me take automation and AI implementation to a new level. A few examples: 🔥 I've built automations for much of our broker-founder intros, without losing the personal touch. A human (often me) still oversees the process, but it's so much quicker than before. We use a combination of Gemini + AirTable + Zapier + Gmail for that workflow. 🔥 I'm using Jace.ai ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/kkhmh2unw0746kul/aHR0cHM6Ly9qYWNlLmFpLz9yZWY9UlhwSlA2N0w2WGhmakVrWTNEZWVKTQ== ) for my email inbox. It basically acts like an executive assistant: drafts replies for me to review (they're shockingly accurate because they're based on all the previous emails I've sent) and filters emails to surface what's important. Again, this has made responding to emails so much faster, without losing the personal touch. 🔥 I'm leaning on NotebookLM to identify stories we've published that deserve more air time. The tool finds details founders can learn from and helps us highlight those in the newsletter. I was inspired to go deeper with NotebookLM after watching my husband Ben include it in his new course, 28 Days to Gemini Mastery ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/25h2h9u39p5n4qh3/aHR0cHM6Ly9nZW1pbmltYXN0ZXJ5LmJlbmxjb2xsaW5zLmNvbS8= ). (Proud spouse moment: More than 75,000 people have taken his courses over the last 10 years!) My biggest takeaway... Committing to this automation and AI work has made a real difference in the business and also been so much fun! I should've made these changes sooner. 👉 This is why taking time off can actually be a good move for your business. Even if you *think* a lot of the business doesn't rely on you, stepping away for a couple of months forces you to find new opportunities to delegate and automate. And that simple act of reducing founder dependency makes your business so much more sellable. 🤑 So if you need an excuse to take a vacation, consider this your sign. Stepping away from your business might set you up for a better deal. Enjoy the rest of this week's newsletter... ​ - Lexi Grant Founder of They Got Acquired ​ ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/9qhzhdudwv7n9ks9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) ------------------------------------------------------------ We'll match you with the right broker or advisor — for free. ------------------------------------------------------------ -->Request your match ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/9qhzhdudwv7n9ks9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request your match ( https://theygotacquired.com/recommend-ma-advisor/ ) BROKER TIPS ----------- -------------------------------------- Trust your gut when picking an advisor -------------------------------------- Selling your business is a high-stress, emotional process, and you’ll be working closely with your broker for months. That’s why your personal relationship and compatibility matter just as much as their professional expertise. So ask yourself: Do you genuinely trust this person to represent your best interests? You should feel completely comfortable sharing sensitive financial information with them and confident calling them if a crisis arises. If something feels off during your initial conversations, pay attention to that feeling! Your exit is too important to ignore red flags just because an advisor has impressive credentials or speaks in M&A jargon. LEARN: How to find a broker or advisor you can trust ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/n2hohquvq9derxh6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9maW5kLWJ1c2luZXNzLWJyb2tlci8= )​ FINE PRINT ---------- ------------------------------------- What to watch for in your non-compete ------------------------------------- Non-compete clauses are standard in M&A contracts—buyers won't pay millions for a business only to have you turn around and rebuild it from scratch. What sometimes catches first-time sellers off guard is just how broad and long these agreements can get. The thing to watch out for: Buyers sometimes try to restrict you from competing with everything their company does, not just the specific niche you sold them. Push back on that! Limit the scope to exactly what your business did as of closing, and negotiate specific carve-outs if you want to stay active in adjacent areas. LEARN: An M&A lawyer explains non-competes ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/48hvh7umldokg9ix/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYS1sYXd5ZXItc2hhcmVzLW1pc3Rha2VzLXRvLWF2b2lkLw== )​ ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/reh8h9umdl8nxet2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvY291cmllci1tZWRpYS1hY3F1aXJlZC1ieS1tYWlsY2hpbXAv ) "Forget about multiples, exits and all the other distractions investors like to throw at you. Instead, just put 100% of [your] time into building a great business with in-demand products, good profit and demonstrable growth." - Jeff Taylor, who sold Courier Media ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/reh8h9umdl8nxet2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvY291cmllci1tZWRpYS1hY3F1aXJlZC1ieS1tYWlsY2hpbXAv ) -------------------------------------- How much could your business sell for? -------------------------------------- -->Get a free valuation ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/08hwhgu2e68qz7bl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) Get a free valuation ( https://theygotacquired.com/business-valuation/ ) ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/08hwhgu2e68qz7bl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) BEST OF THE PODCAST ------------------- --------------------------------------------------------- How a 7-hour workweek led to Anna Maste’s 7-figure sale 🎧 --------------------------------------------------------- How far can seven hours a week take your business? For Anna Maste and Marianne Edwards, it led to a seven-figure deal that funded Marianne’s retirement. Learn how this mother-daughter duo bootstrapped a membership site for RVers called Boondockers Welcome — and along the way, redefined what entrepreneurship can look like. ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/l2heh6ul2mgwrlf6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvYW5uYS1tYXN0ZS1ib29uZG9ja2Vycy13ZWxjb21lLw== ) -->Listen to this podcast ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/l2heh6ul2mgwrlf6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvYW5uYS1tYXN0ZS1ib29uZG9ja2Vycy13ZWxjb21lLw== ) Listen to this podcast ( https://theygotacquired.com/podcast/anna-maste-boondockers-welcome/ )​ You can also find our episodes in your favorite podcast player. Just search for "They Got Acquired." See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/dphehmue693r55fm/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/9qhzhdudwv7n9ks9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/08hwhgu2e68qz7bl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/owhkhwuw9mz5gpav/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r/e0hph0u7v3x545f8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r ) | Update your profile ( https://preferences.kit-mail3.com/8kup979opkfoh2np490skhkg74l7ps3hqkw3r )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/8ghqh3uodwmq2gak/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) March 31, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/m2h7h6u352dmqmtm/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivbzh1a2hxaDY5ejNyNmJwMnd3MDI1YXF3bm5xbWdzb2g0ZG52aw== )​ Hi there, A personal note from me today... Starting in mid-April, I'm taking time off paid work. Not just a week or two. Probably 6-8 months. The reason is simple: I'm burned out from juggling work and family, and it's time to take a break. To be honest, I have mixed feelings about this move. On one hand, I'm so grateful that I'm able to take a time out from work to lesson my load and focus on life priorities. On the other hand, I feel frustrated that family life keeps crowding out my career ambitions. Yet the closer it gets, the more I feel relief. So I know this is the right move! Here's what this means for you... Nothing =) They Got Acquired will continue to run in my absence. If I hadn't shared this news with you, you probably wouldn't notice I was gone! 🔥 You'll still get the newsletter every week. 🔥 Our course, The Exit Playbook, ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/owhkhwuw9x2g6psv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) is still here to help you increase the value of your business before you sell. (The course was my way of cloning myself this year. Enrolling is the only way to get a call with me for the remainder of this year.) 🔥 And we're still offering free introductions to good-fit brokers, advisors and bankers. When you're ready to sell, request your match here ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/e0hph0u7vm8ql8f8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ). This is all made possible by smart automations, a tiny-but-competent team, and my willingness to pop in from time-to-time as needed. We're here for you! If you're interested, here's more about how I made the decision to take time off ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/6qhehoulrxmnwkao/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL2ltLWJ1cm5lZC1vdXQtc28tdGFraW5nLWJyZWFrLWFsZXhpcy1ncmFudC0zYWhrZg== ). Keep on chugging! ​ - Lexi Grant Founder of They Got Acquired ​ ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/owhkhwuw9x2g6psv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------- The founder's guide to adding millions to your sale --------------------------------------------------- -->Join our course ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/owhkhwuw9x2g6psv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join our course ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- ------------------------------------------------------------- This SaaS raised $6M — here's how that affects deal structure ------------------------------------------------------------- The deal: Lionize, an influencer marketing SaaS, sold to gen.video. The math: $6M raised. $1.5M ARR. 7-figure exit in cash + stock. Why the deal structure mattered: When you've raised outside funding, investors typically get paid back before founders see a cent. A straight cash deal might not have left much for the founders after repaying investors. Taking stock in gen.video kept them invested in the upside of the combined company — and kept them motivated to stay and build. See the details: An influencer marketing platform grew to $1.5M ARR, then found a buyer who wanted them to stick around ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/reh8h9umdkgw7nt2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvbGlvbml6ZS1hY3F1aXJlZC1ieS1nZW4tdmlkZW8v )​ Learn: Here’s what happens when a company sells for less money than it raised in funding ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/dphehmue6dl8k9im/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zYWxlLXByaWNlLWxlc3MtdGhhbi1yYWlzZWQv )​ ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/kkhmh2unwzk625ul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2UtY29tbWVyY2UvZm9sZGllcy1hY3F1aXJlZC8= ) "Trim all the fat you can while maintaining an upward trajectory on profit. Your multiple will be more tied to profit than most stories lead you to believe." - Shea Beck, who sold Foldies ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/kkhmh2unwzk625ul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2UtY29tbWVyY2UvZm9sZGllcy1hY3F1aXJlZC8= )​ THE FINE PRINT -------------- ---------------------------------------------------------- Mistakes to avoid when signing your Letter of Intent (LOI) ---------------------------------------------------------- Your LOI is the official "we're doing this" moment — it kicks off the purchase process and starts a legally binding exclusivity period where you stop shopping your business to other buyers. Here's what trips people up: Even though an LOI is mostly non-binding, it locks in expectations fast. Walk back a price or term later, and you'll have a very awkward conversation. Also, don't let the exclusivity period stretch out — 45-60 days is your sweet spot. Let it drag and buyers will use the time to chip away at your price. And please, never sign one without having an M&A lawyer look it over first. -->Learn more: Mistakes to avoid with your LOI ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/48hvh7umlw46q6bx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGF0cy1hLWxldHRlci1vZi1pbnRlbnQtbWlzdGFrZXMtdG8tYXZvaWQv ) Learn more: Mistakes to avoid with your LOI ( https://theygotacquired.com/resources/whats-a-letter-of-intent-mistakes-to-avoid/ ) FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/m2h7h6u352dm0pcm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvMTItY29tcGFuaWVzLXNvbGQtMTBtLw== ) This report shares stories of bootstrapped businesses that sold for $10 million or more. All case studies to learn from! -->Download now ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/m2h7h6u352dm0pcm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvMTItY29tcGFuaWVzLXNvbGQtMTBtLw== ) Download now ( https://theygotacquired.com/reports/12-companies-sold-10m/ ) See you next time! - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/owhkhwuw9x2g6psv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/e0hph0u7vm8ql8f8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/p8hehqu46rng5viq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/8ghqh3uodwmq2gak/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6/25h2h9u39lk4e0a3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6 ) | Update your profile ( https://preferences.kit-mail3.com/gkuvoko2vds5hl9v73lbrh8epp8x2bmh2dkv6 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elq7tp/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) March 24, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/x0hph3ue2weq5ls5/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNHp1dmhlaHBsZTl2bGk2b3Z2ZW9sYTZtNTJycmdhNWhuNGtvdg== )​ Hi there, Quick poll—so we can create more of what you actually want: When learning about business topics, how do you prefer to consume content? --> ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNjkmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) Reading in my email inbox (newsletters) ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNjkmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) --> ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzAmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) Reading on the web (articles, stories) ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzAmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) --> ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzEmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) Listening (podcasts, audiobooks) ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzEmdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) --> ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzImdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) Watching (videos, YouTube) ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07r8kb8/aHR0cHM6Ly9wb2xscy5raXQuY29tLzQwMjg4P29wdGlvbl9pZD0xNDUwNzImdG9rZW49azB1cHE1cTdwd2Y2aDV3cWVyd2ZsaG9yM21ubW5oOGhueDd3Mw== ) Thanks for that! -------------------------------------- Why 70% of founders decide not to sell -------------------------------------- I've done hundreds of calls with founders who want to sell their company. What's crazy is how often founders' plans change once they learn more about how selling a business works. Here's what I see... 🟢 30% of founders I talk with decide to sell. We match them with a few advisors to choose from — for free — they get a valuation, and then pursue a sale. → Request a broker introduction ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elqpip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 🔵 70% of founders I talk with decide to keep building instead. Most still want to sell eventually, but as they learn more, they realize now isn't the right time. Usually it's because once they understand how valuations work, they see their business isn't worth as much as they'd hoped. So they want to grow that number before they sell. Our Exit Playbook course is built for exactly that — it walks you through what to do now so you can sell for more later. → Check out The Exit Playbook ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/x0hph3ue2weq5xt5/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== )​ 💡 The biggest unlock for most founders? Understanding what actually drives valuations. (Spoiler: it's largely EBITDA.) The cool thing is, you don't need a whole conversation with me to figure this out. You can get a rough sense of what your business might be worth in just 30 seconds! → Use our free valuation tool ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/kkhmh2unwlnxkrtl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ Whether you sell now or later, the best thing you can do is understand the process before you need it. Enjoy the rest of this week's newsletter... --> ​ - Lexi Grant Founder of They Got Acquired ​ BROKER TIPS ----------- ----------------------------------------------------------------- Choose an advisor who specializes in selling your type of business ----------------------------------------------------------------- One of the most critical mistakes sellers make is working with a broker who doesn’t specialize in their specific type of business. If you run a digital or tech-enabled business, you need an advisor who understands the unique characteristics and nuances of that model. An industry specialist will know how to value your business appropriately and might even have relationships with the right buyers. They understand exactly what buyers in your space are looking for, which helps you command the best possible price. So skip the “generalist” brokers and look for specialists who regularly sell companies just like yours. Learn more: 8 costly mistakes founders make when considering a broker to sell their business ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/25h2h9u3923mkwt3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYS1hZHZpc29yLWJ1c2luZXNzLWJyb2tlci1taXN0YWtlcy8= )​ ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elqpip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) ------------------------------------- We vet brokers, so you don't have to. ------------------------------------- -->Request an intro ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elqpip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request an intro ( https://theygotacquired.com/recommend-ma-advisor/ ) NAPKIN MATH ----------- ------------------------------------------------- This AI newsletter sold for cash—plus an earn-out ------------------------------------------------- The deal: The Neuron, a daily AI newsletter, sold to TechnologyAdvice. The math: 500,000 subscribers. Deal structure: cash + earn-out. What this tells us: An earn-out means part of the sale price is paid out over time based on how the business performs post-acquisition. It's common in media deals — and it signals the buyer wants the original magic to stick around. This buyer didn't just want The Neuron's subscriber list. They wanted the voice, the quirky cat brand, the 60 million lifetime content views. The earn-out was how they made sure that stayed intact. Read more: This AI newsletter grew to 500,000 subscribers with the help of — ironically — a human touch ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/g3hnhwum93mq48br/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvdGhlLW5ldXJvbi1hY3F1aXJlZC1ieS10ZWNobm9sb2d5YWR2aWNlLw== )​ Learn: How to negotiate a favorable earn-out ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/n2hohquvq3v7zlh6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGF0LWlzLWFuLWVhcm4tb3V0LWRlZmluaXRpb24tcGF5bWVudC1zdHJ1Y3R1cmUv )​ ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/reh8h9umd0m669c2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NlcnZpY2VzL2NlbnR1cmljYS1hY3F1aXJlZC1ieS1uYXRlLWdpbnNidXJnLw== ) "Make sure you have adequate protection if the deal doesn’t go through. For instance, you could negotiate a break-up fee or a non-solicit on your clients and employees as part of a binding LOI. Run [the business] like it’s not been sold until the money hits your bank." - Chris Yates, who sold Centurica ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/reh8h9umd0m669c2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NlcnZpY2VzL2NlbnR1cmljYS1hY3F1aXJlZC1ieS1uYXRlLWdpbnNidXJnLw== ) -------------------------------------- How much could your business sell for? -------------------------------------- -->Get a free valuation ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/kkhmh2unwlnxkrtl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) Get a free valuation ( https://theygotacquired.com/business-valuation/ ) ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/kkhmh2unwlnxkrtl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) WHAT TO EXPECT -------------- ----------------- State of M&A 2026 ----------------- We surveyed our partners about what they're seeing and expecting for the M&A space this year. Here's what they told us: ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/l2heh6ul23lxxva6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) See more predictions and expectations for this year in our State of M&A 2026: -->Read: State of M&A 2026 ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/l2heh6ul23lxxva6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) Read: State of M&A 2026 ( https://theygotacquired.com/resources/market-for-selling-business/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/e0hph0u7v07rrkc8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elqpip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/kkhmh2unwlnxkrtl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/z2hgh7ue63elq7tp/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3/owhkhwuw9rwqqwsv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3 ) | Update your profile ( https://preferences.kit-mail3.com/k0upq5q7pwf6h5wqerwflhor3mnmnh8hnx7w3 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/9qhzhdudwxqdpgs9/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) March 17, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/wnh2h6uq745qwgi7/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvOGt1cWhvaDJkOXA4NmIzbjY2bW5xZmtnNXJ4bTlhM2hxa3czcg== )​ At the conference I spoke at a couple of weeks ago, there was a lot of talk about how IRL > URL. In other words, we're all sick of Zoom and Slack. We want in-person interactions. YUP 🙌 But as someone who works from home in a rural area, I also want some of my communities to be online, so it's easy to attend get-togethers. In the last few years, I've joined a handful of founder communities that are a combination of IRL and online. Here are a few I've enjoyed, in case you're looking for founder friends this year: 🤝🏼 Hampton: ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/reh8h9umd72m0nb2/aHR0cHM6Ly9yZWZlcnJhbC5qb2luaGFtcHRvbi5jb20vNTE3MTAx ) A high-bar peer group requiring at least $3M in revenue or a significant raise or exit. They're moving toward an IRL-only model, so they're only accepting members in certain cities. 🤝🏼 Rhodium: ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/8ghqh3uod30olzbk/aHR0cHM6Ly9yaG4uY29tLw== ) Built around an annual conference and retreat for people who build and buy online businesses. The community also meets online in small groups. The vibe is operators-only, no fluff. 🤝🏼 Wise Women's Council: ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/l2heh6ul240l37t6/aHR0cHM6Ly93aXNld29tZW5zY291bmNpbC5jb20v ) An intimate community for women founders and executives. Think small, curated groups rather than a massive network. (WWC is open now until March 21 for enrollment.) 🤝🏼 Dynamite Circle: ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/e0hph0u7vep708s8/aHR0cHM6Ly9keW5hbWl0ZWNpcmNsZS5jb20v ) For online business builders with a hacker mindset. If you're bootstrapping a location-independent business, these are your people. 🤝🏼 The Riveter ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/x0hph3ue2zree8s5/aHR0cHM6Ly93d3cudGhlcml2ZXRlci5jby8= ): A community for business-minded women, with a focus on solopreneurs and independent consultants. Less "hustle culture," more sustainable business building. I can personally recommend all of these groups! Hope one of them feels like a fit for you. Enjoy the rest of this week's newsletter... --> ​ - Lexi Grant Founder of They Got Acquired ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/qvh8h8udwv7dd0ul/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------------------- We'll teach you what to do NOW, so you can sell for more later. --------------------------------------------------------------- -->Join The Exit Playbook ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/qvh8h8udwv7dd0ul/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- ------------------------------------------ This legal software sold for 14.5x revenue ------------------------------------------ AXDRAFT, a document automation software for legal departments, sold in 2020 for high 7 figures. And it commanded an impressive 14.5x revenue multiple. Here's why that's interesting: The company was only three years old when it was acquired. Because they sold during the 2020 pandemic boom, they were able to capitalize on a period when software companies were seeing unusually high multiples. What's the lesson? Market timing matters. If you can sell when multiples are high, that can drastically increase your final payout. But know what matters even more than timing the market? Your business performance. Your best bet is to sell when your business is doing well and continuing to grow. Read more about this deal: In just 3 years, this Ukraine-based legal software exited at 14.5x revenue ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/48hvh7uml95mm6fx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvYXhkcmFmdC1hY3F1aXJlZC1ieS1vbml0Lw== )​ LEARN: How to get the timing right for your sale ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/reh8h9umd72mmnc2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGVuLXRvLXNlbGwteW91ci1idXNpbmVzcy10aW1pbmcv )​ ----------------------------- Advice from an exited founder ​ ----------------------------- --> ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/vqh3hmuo04xoo0sg/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL21hcmtldHBsYWNlL2FsbG9iZWUtYWNxdWlyZWQtYnktdGhlLXJpdmV0ZXIv ) "Keep building your network. Keep building those relationships... Because you never know when the day is going to come when you’re going to need another option." - Brooke Markevicius, who sold Allobee ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/vqh3hmuo04xoo0sg/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL21hcmtldHBsYWNlL2FsbG9iZWUtYWNxdWlyZWQtYnktdGhlLXJpdmV0ZXIv )​ FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/dphehmue6k4ee9sm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvY29udHJhY3RvcnMtb25seS1kZWFscy8= ) Can you sell a business with a team of contractors—and no employees? You bet! These 14 case studies show it's possible. -->Download now (it's free) ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/dphehmue6k4ee9sm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvY29udHJhY3RvcnMtb25seS1kZWFscy8= ) Download now (it's free) ( https://theygotacquired.com/reports/contractors-only-deals/ ) WHAT TO EXPECT -------------- ------------------- M&A trends for 2026 ------------------- We surveyed our partners about what they're seeing and expecting for the M&A space this year. Here's what they told us: ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/owhkhwuw9nkww0tv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) See more predictions and expectations for this year in our State of M&A 2026: -->State of M&A 2026 ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/owhkhwuw9nkww0tv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) State of M&A 2026 ( https://theygotacquired.com/resources/market-for-selling-business/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/qvh8h8udwv7dd0ul/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/x0hph3ue2zre98f5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/owhkhwuw9nkwgliv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/9qhzhdudwxqdpgs9/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk/6qhehoulrwkln7bo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk ) | Update your profile ( https://preferences.kit-mail3.com/75uzgrgkzqs8h6lzpe2szhwr9lp2dinh0rpdk )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/p8hehqu4mpw30vaq/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) March 10, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/6qhehoulz38k8kao/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvbG11ZWhtaG4yejhnNnVkN2trbTc4Yzh2cWc5NTRoZ2gyNG1weg== )​ Back in 2022, we wrote a story about how Jaclyn Johnson sold a community company for $22 million. Her story was inspiring: she had to pivot the company away from in-person events during COVID and still managed to sell it. Then in 2023, two years after selling the business, came an unexpected plot twist: Johnson bought her company back. We’ve seen this happen for a number of founders over the years, so much so that we wrote a story about tips for buying your company back ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/7qh7h2u9qx2k28fz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9ib3VnaHQtY29tcGFueS1iYWNrLw== ). Usually it happens when the buyer can’t scale the business the way they’d hoped. Often, the founder buys back the company for less than they sold it for—and that was the case for Johnson. Here's more on her story, including what she’s doing differently the second time around: ----------------------------------------------------------------- ​How she sold a community company for $22M – then bought the company back ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/z2hgh7uenm2428tp/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbW11bml0eS9jcmVhdGUtYW5kLWN1bHRpdmF0ZS1hY3F1aXJlZC1ieS1jb3JyaWRvci1jYXBpdGFsLw== )​ ----------------------------------------------------------------- ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/z2hgh7uenm2428tp/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbW11bml0eS9jcmVhdGUtYW5kLWN1bHRpdmF0ZS1hY3F1aXJlZC1ieS1jb3JyaWRvci1jYXBpdGFsLw== ) ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/x0hph3ueo4vrvns5/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------- The founder's guide to adding millions to your sale --------------------------------------------------- -->Join our course ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/x0hph3ueo4vrvns5/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join our course ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- ----------------------------------------------- Niche content site sold for 34x monthly revenue ----------------------------------------------- The deal: WFH Advisor ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/kkhmh2unro0d0nil/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvd2ZoLWFkdmlzb3ItYWNxdWlyZWQv ), a remote work content site The math: Sold for a 34x monthly revenue multiple Why it matters: While many businesses sell on annual multiples (e.g. 3x annual profit), younger or smaller content sites sometimes trade on monthly multiples. These founders timed the sale perfectly before the "work from home" buzz died down. Read more: A niche content site about working from home sold for 34x monthly revenue ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/kkhmh2unro0d0nil/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvd2ZoLWFkdmlzb3ItYWNxdWlyZWQv )​ Learn: How sale multiples work ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/qvh8h8udzlm7mqul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zbWFsbC1idXNpbmVzcy12YWx1YXRpb24tbXVsdGlwbGVzLWJ5LWluZHVzdHJ5Lw== )​ ----------------------------- Advice from an exited founder ​ ----------------------------- "If you are approached by someone who wants to buy your business, take your time. Don't forget — they want you. Make sure you take your time, do YOUR due diligence, and don't feel pressured to make a decision until you are completely comfortable and satisfied with the terms." - Lindsay Pinchuk, who sold Bump Club and Beyond ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/n2hohquvml9890i6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbW11bml0eS9idW1wLWNsdWItYW5kLWJleW9uZC8= )​ THE FINE PRINT -------------- ---------------------------------------------------- How seller financing works—and why you might need it ---------------------------------------------------- Seller financing—also known as "seller carry-back"—is when you act as the bank for the person buying your business. Instead of receiving the full purchase price at closing, you loan the buyer a portion of the funds, which they repay over time with interest. In other words, they pay you out of the business proceeds over time. Why consider it? * Close the deal: Seller financing can bridge the gap for buyers who can't secure full bank funding, potentially saving a deal that might otherwise fall through. * Earn interest: Sellers often charge interest rates (commonly 8% to 9%) on the loan, creating an additional income stream. * Higher sale price: Buyers may agree to a higher overall valuation if they have the flexibility to pay a portion of it back over time. The risks: The downside is walking away with less cash at closing and the risk that the buyer could default. Some founders retain ownership of key assets, like web domains, as collateral until the loan is fully paid. Deal that included seller financing: Fully Booked VA ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/reh8h9um4ol2lgf2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvZnVsbHktYm9va2VkLXZhLWFjcXVpcmVkLWJ5LXN0ZXBoYW5pZS1oYXllcy8= )​ Learn: Here's our full primer on seller financing ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/vqh3hmuolq9x96ug/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsZXItZmluYW5jaW5nLWJ1c2luZXNzLWFjcXVpc2l0aW9uLw== )​ -->Brush up on the basics ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/vqh3hmuolq9x96ug/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsZXItZmluYW5jaW5nLWJ1c2luZXNzLWFjcXVpc2l0aW9uLw== ) Brush up on the basics ( https://theygotacquired.com/resources/seller-financing-business-acquisition/ ) FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/7qh7h2u9qx2kr8fz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvYWdlbmN5LWRlYWxzLXJlcG9ydC8= ) Agency case studies See how other founders sold their agency, so you don't make the same mistakes they did. -->Download now ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/7qh7h2u9qx2kr8fz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvYWdlbmN5LWRlYWxzLXJlcG9ydC8= ) Download now ( https://theygotacquired.com/reports/agency-deals-report/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/x0hph3ueo4vrvns5/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/58hvh8ugq4dvrkt6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/g3hnhwumr08d4gfr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/p8hehqu4mpw30vaq/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0/48hvh7umv7d54eax/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0 ) | Update your profile ( https://preferences.kit-mail3.com/n4u3kqkp3wsvhxqkzd6t6h6wrlpq5clhoq9l0 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/58hvh8ugq2lqnoc6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) March 3, 2026 ​Read on web ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/qvh8h8udzpqz46ul/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvbXZ1N2g1aHE1a280OHR2NW9vNDV3aXIyNjZtb2tjM2hlOWd2bg== )​ Selling your company can feel like crossing a finish line. You cash out, assist in the transition and move on. But what if, a few years later, you’re given an opportunity to buy your company back? Believe it or not, this does happen—often when the company doesn’t perform as well as the buyer hoped under new ownership. Priorities shift, markets change or the parent company simply can’t make the business work the way the founder did. Instead of taking the company back to market or shutting it down, sometimes the buyer looks to make a deal with the founder. We looked at how this typically plays out, using the stories of five reacquisitions. And we noticed a few patterns: * Founders often buy their business back for less than they originally sold for * It’s common to bring new partners on board to help with costs and operations * Most founders treat the reacquisition as a brand-new opportunity Their advice is simple: Don’t build the same company twice. Here are the stories of founders who sold their companies and later negotiated to take them back — along with lessons you can use if you get a second chance to own what you built. ----------------------------------------------------------------- ​5 founders share lessons from buying their companies back ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/9qhzhdud0rn06pf9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9ib3VnaHQtY29tcGFueS1iYWNrLw== )​ ----------------------------------------------------------------- ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/9qhzhdud0rn06pf9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9ib3VnaHQtY29tcGFueS1iYWNrLw== ) ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/wnh2h6uqn68nk8b7/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------- The founder's guide to adding millions to your sale --------------------------------------------------- -->Join our course ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/wnh2h6uqn68nk8b7/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join our course ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- ----------------------------------------- Produce industry SaaS sold for 10x EBITDA ----------------------------------------- When WaudWare, a software company serving the fresh produce industry, sold in 2022, it fetched a massive 10x EBITDA multiple (and 1.5x revenue). Here's why that's interesting: While flashy tech startups often get the spotlight, this "boring" niche software quietly built a highly profitable, sticky business over decades. Because of its standing in the industry, the founder was able to command a huge EBITDA premium—and he did it all without a broker. What's the lesson? You don't need to build a sexy product to get a great exit. Solving a painful, specific problem in an under-digitized industry can lead to incredible profit margins and a lucrative sale. Read more about this deal: How this founder took a DIY approach to selling and landed 10x EBITDA ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/8ghqh3uoznkz2dfk/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvd2F1ZHdhcmUtYWNxdWlyZWQtYnktZ3J1Ym1hcmtldC8= )​ Plus: Our guide to sale multiples ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/l2heh6ule7wen9i6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvY29tbW9uLXNhbGUtbXVsdGlwbGVzLw== ) explains what kind of multiple is common for your industry. ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/dphehmuevnrvolhm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvaGlkZGVubGV2ZXJzLWFjcXVpcmVkLWJ5LW9yaW9uLw== ) "When you want to sell, no one wants to buy. When everyone wants to buy, you won’t want to sell. You’ve got to balance those and sell at just the right time, when you feel the business might be peaking." - Praveen Ghanta, who sold HiddenLevers ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/dphehmuevnrvolhm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvaGlkZGVubGV2ZXJzLWFjcXVpcmVkLWJ5LW9yaW9uLw== )​ WHAT TO EXPECT -------------- ------------------- M&A trends for 2026 ------------------- We surveyed our partners about what they're seeing and expecting for the M&A space this year. Here's what they told us: ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/z2hgh7uenx0nkgtp/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) See more predictions and expectations for this year in our State of M&A 2026: -->State of M&A 2026 ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/z2hgh7uenx0nkgtp/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) State of M&A 2026 ( https://theygotacquired.com/resources/market-for-selling-business/ ) FEATURED RESOURCE ----------------- ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/6qhehoulze0zw5io/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvc2Fhcy1idXllcnMv ) ----------------- SaaS Buyers Guide ----------------- Our list features 60+ firms that buy software companies, including details on what they look for. -->Download now ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/6qhehoulze0zw5io/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvc2Fhcy1idXllcnMv ) Download now ( https://theygotacquired.com/reports/saas-buyers/ ) See you next time! - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/wnh2h6uqn68nk8b7/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/58hvh8ugq2lq0oi6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/qvh8h8udzpqzv6al/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/58hvh8ugq2lqnoc6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r/9qhzhdud0rn0xph9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r ) | Update your profile ( https://preferences.kit-mail3.com/zluowvw9olbnhk69ol3uphwgppmo9i6h37v4r )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/g3hnhwumrp77xvar/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) February 24, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/n2hohquvmrww2xt6/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNjh1ZWg4aDV6ODZwemNrcTg4Z3FtdHAwbjJ3cmR1OWhsZHc0ZQ== )​ Curious how buyers are valuing businesses like yours right now? We just launched our new Guide to Sale Multiples for 2026. It pulls current multiples straight from the M&A advisors who are closing deals, covering: * SaaS businesses * Agencies & services firms * E-commerce brands * Media & content businesses Whether you're planning to sell in six months or just want a benchmark, this guide will give you a sense of where you're at. And it's free! -->Download our Guide to Sale Multiples for 2026 ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/reh8h9um4x99ket2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvY29tbW9uLXNhbGUtbXVsdGlwbGVzLw== ) Download our Guide to Sale Multiples for 2026 ( https://theygotacquired.com/reports/common-sale-multiples/ )Not sure how sale multiples work? We've got you covered. A sale multiple is the number buyers use to calculate what a business is worth. Take a key financial metric—like EBITDA ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/8ghqh3uoz9eewgtk/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9lYml0ZGEv ) or SDE ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/l2heh6uler55qlh6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZGUtc2VsbGVycy1kaXNjcmV0aW9uYXJ5LWVhcm5pbmdzLWV4cGxhaW5lZC8= )—and multiply it by an industry-standard figure to arrive at a valuation. So if your business does $500K in EBITDA and the going multiple for your category is 4x, you're looking at a potential $2M sale price. Multiples vary widely depending on your business type, size and growth trajectory, and other factors. And remember: they're just one data point. Your business might be worth more or less than the standard multiple. Here's our full explainer on how sale multiples work ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/e0hph0u76499m5t8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zbWFsbC1idXNpbmVzcy12YWx1YXRpb24tbXVsdGlwbGVzLWJ5LWluZHVzdHJ5Lw== ). -------------------------------------- How much could your business sell for? -------------------------------------- -->Get a free valuation ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/7qh7h2u9qzvvdduz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) Get a free valuation ( https://theygotacquired.com/business-valuation/ ) ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/7qh7h2u9qzvvdduz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) BROKER TIPS ----------- ----------------------------------------------------------------- Engaging an advisor or broker to sell your business? Don't forget to do this ----------------------------------------------------------------- Here's a step founders often miss when they begin working with an M&A advisor or broker... 👉 Have an M&A lawyer review your broker contract. If you're agreeing to pay a broker or advisor a percentage of your sale price, you should have that agreement reviewed by a lawyer. And ideally, a lawyer who has experience with M&A. They'll help you avoid getting into an agreement you can't get out of if you need to. Here are a few M&A lawyers we recommend ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/z2hgh7uenw9956ap/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tZXJnZXJzLWFuZC1hY3F1aXNpdGlvbnMtbGF3eWVycy8= ). Tell them we sent you. WHAT TO EXPECT -------------- ------------------- M&A trends for 2026 ------------------- We surveyed our partners about what they're seeing and expecting for the M&A space this year. Here's what they told us: ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/x0hph3ueo388k6h5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) See more predictions and expectations for this year in our State of M&A 2026: -->State of M&A 2026 ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/x0hph3ueo388k6h5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) State of M&A 2026 ( https://theygotacquired.com/resources/market-for-selling-business/ ) ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/kkhmh2unrmggzkfl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) ------------------------------------- We vet brokers, so you don't have to. ------------------------------------- -->Request an intro ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/kkhmh2unrmggzkfl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request an intro ( https://theygotacquired.com/recommend-ma-advisor/ ) ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/qvh8h8udzngge3al/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvbmV3b3ItbWVkaWEtYWNxdWlyZWQtYnktbHR2LXNhYXMtZnVuZC8= ) "Plan ahead. If you think you may want to sell your business after you hit a certain revenue number or an amount of time... Get all your data in place as you go. Items like balanced accounting are needed, but also performance indicators, churn, etc. It will make the experience a lot smoother." - Ted Mikulski, who sold Newor Media ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/qvh8h8udzngge3al/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvbmV3b3ItbWVkaWEtYWNxdWlyZWQtYnktbHR2LXNhYXMtZnVuZC8= ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/g3hnhwumrp77gvtr/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/kkhmh2unrmggzkfl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/7qh7h2u9qzvvdduz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/g3hnhwumrp77xvar/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r/3ohphdu30z660otr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r ) | Update your profile ( https://preferences.convertkit-mail2.com/zluowvw9olbnhkn2ronbphwg5x799i6h37v4r )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/08hwhgu2vkeod3bl/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) February 17, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/m2h7h6u3v75g8rbm/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvMHZ1d2g5aDl2cXZua2M3bWdncm16aHY4OHI4NTVzbmhuOHdncg== )​ We're adding some new elements to the newsletter, including advice from founders who've sold and a section called, "Napkin math," which breaks down the numbers behind acquisitions. Let us know what you think! - Lexi Grant Founder of TGA --------------------------------------------------------- What will 2026 bring for business owners looking to exit? --------------------------------------------------------- We asked M&A advisors, brokers, and other professionals to share their predictions for this year. From their responses, we identified eight trends that will help founders better prepare for your exit. Here’s what you should know: 💥 Most advisors expect some improvement in the market this year. But many noted that we should be prepared for unexpected events to impact the market like we saw last year. Uncertainty can cripple M&A. If there’s anything that can help the market this year, it’s stability and certainty. 💥 Buyers want low-risk investments. With uncertainty in the macro environment, buyers are even less inclined to take risks when buying a business. Practically, that means buyers are avoiding businesses with concentrated risks—single customers, single revenue streams, single traffic sources, or heavy platform dependency. 💥 Recurring revenue is more appealing than ever before. Know what’s low risk? Recurring, predictable revenue. Buyers want recurring revenue than ever. And that means project-based revenue simply isn’t as appealing. The eight trends we discuss in our full post also touch on AI, SBA financing, buyer sophistication, private equity and more. Read it all here: ----------------------------------------------------------------- ​State of M&A 2026: 8 trends to watch ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/p8hehqu4ml634laq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv )​ ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/p8hehqu4ml634laq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9tYXJrZXQtZm9yLXNlbGxpbmctYnVzaW5lc3Mv ) ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/kkhmh2unr3wdnltl/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) --------------------------------------------------------------- We'll teach you what to do NOW, so you can sell for more later. --------------------------------------------------------------- -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/kkhmh2unr3wdnltl/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com ) NAPKIN MATH ----------- -------------------------------------- This insurance CRM sold for 6x revenue -------------------------------------- When Radius, an insurance CRM sold in 2022, it fetched 6x revenue. Here's why that's interesting: While nearly every type of company sells for a multiple of EBITDA, SaaS is valued differently. SaaS companies with more than $1M or $2M in revenue are valued instead on a revenue multiple. (Smaller SaaS companies are still valued on an EBITDA multiple.) What's the lesson? If you're open to building any kind of business, SaaS is a good choice from an exit perspective. And if you're already building a SaaS business, sticking with it until you hit $2M in revenue means you'll make an outsized return when you exit compared to selling when the business is smaller. Read more about this deal: He built an insurance CRM as a side hustle. 12 years later, it sold for 6x revenue ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/g3hnhwumrk9dmxir/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvcmFkaXVzLWFjcXVpcmVkLWJ5LWFnZW5jeWJsb2Mv )​ LEARN: How sale multiples work ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/48hvh7umvnl5m8sx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zbWFsbC1idXNpbmVzcy12YWx1YXRpb24tbXVsdGlwbGVzLWJ5LWluZHVzdHJ5Lw== )​ ----------------------------- Advice from an exited founder ​ ----------------------------- ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/8ghqh3uozxd0orik/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FnZW5jeS9qYy1zb2NpYWwtbWVkaWEtYWNxdWlyZWQtYnktbG93YW5kYmVob2xkLw== ) “Know what you want. Before I sold my business, I visualized the sale I wanted to make happen, including the terms of the deal and the exact deal amount. I even wrote myself a pretend check! Knowing what you want will put you in a far stronger negotiating position because you'll be happy to walk away from anything less than your ideal sale.” - Jodie Cook, who sold a social media agency ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/8ghqh3uozxd0orik/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FnZW5jeS9qYy1zb2NpYWwtbWVkaWEtYWNxdWlyZWQtYnktbG93YW5kYmVob2xkLw== )​ FEATURED RESOURCE ----------------- ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/m2h7h6u3v75g3rcm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2R1ZS1kaWxpZ2VuY2UtY2hlY2tsaXN0cy8= ) See what buyers might ask you for during due diligence, so you come into the process prepared. -->Download now (it's free) ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/m2h7h6u3v75g3rcm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2R1ZS1kaWxpZ2VuY2UtY2hlY2tsaXN0cy8= ) Download now (it's free) ( https://theygotacquired.com/due-diligence-checklists/ ) See you next time, - Your friends at They Got Acquired ​ 💰 - Join The Exit Playbook course ----------------------------- ​Prep for sale→ ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/kkhmh2unr3wdnltl/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )​ 💸 - Request an advisor or broker intro ---------------------------------- ​Get free match→ ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/owhkhwuwp79kgnfv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== )​ 💵 - Get a free business valuation ----------------------------- ​Get started→ ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/x0hph3ueol2r97s5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= )​ ​ ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/08hwhgu2vkeod3bl/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Straight talk about exits, from founders who've been there. If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47/n2hohquvmkq86qf6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47 ) | Update your profile ( https://preferences.convertkit-mail2.com/d0ukzwz6k8s0hovrvdmimhz22r244slhk5e47 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/9qhzhdud0qe0v6f9/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) ​Read on web ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/3ohphdu30ok05rfr/W0FSQ0hJVkUgVVJMIEdPRVMgSEVSRV0lMjA= )​ What will buyers ask you for during due diligence? Now you can prepare—by using our due diligence checklist. It's a free resource, and you can choose which variation works best for your business. We offer checklists for software businesses, media companies, agencies and SMBs. Have a look: ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/n2hohquvm8lm95i6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2R1ZS1kaWxpZ2VuY2UtY2hlY2tsaXN0cy8= ) -->Download the checklist ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/n2hohquvm8lm95i6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2R1ZS1kaWxpZ2VuY2UtY2hlY2tsaXN0cy8= ) Download the checklist ( https://theygotacquired.com/due-diligence-checklists/ )Plus, if knowing more about due diligence would be helpful, here are two explainer posts: 💥 How to make the due diligence process go smoothly ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/48hvh7umv57vdnux/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9kdWUtZGlsaWdlbmNlLw== )​ 💥 Tips for juggling due diligence while running your business ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/wnh2h6uqn5ln2oc7/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9iYWxhbmNlLWR1ZS1kaWxpZ2VuY2Utd2l0aC1vcGVyYXRpb25zLw== )​ See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/9qhzhdud0qe0v6f9/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ).​ ​ ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/08hwhgu2vopv6dil/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/8ghqh3uoz07z6osk/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/l2heh6ule0demrc6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/m2h7h6u3vglv6wfm/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov/7qh7h2u9qkxq2lsz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov ) | Update your profile ( https://preferences.convertkit-mail2.com/4zuexwxne0f7u5qwo6dhxh6mmrm77a5hn4kov )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/48hvh7umvz0g8dax/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) SPONSORED BY ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/wnh2h6uqn9rg6ea7/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) February 10, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/reh8h9um49qxz6h2/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IveG11cGg2aHBvbjczcXNybnBwdm5xYzJkZHJkbGx0bmhsMm9yZw== )​ Lauren Wittenberg Weiner founded WWC Global, a government consulting firm, after she quit her job to join her husband on military orders in Italy. She was told that military spouses couldn’t have a professional-level job while stationed in Italy… so she started her own business instead. The firm began as a two-person team, and grew organically, employing military spouses around the world. In 13 years, Weiner grew the company to $15 million in annual revenue. Then, after winning two massive government contracts, WWC Global hit a huge milestone: $100 million in annual revenue. “I got to a point where we had grown the company well beyond anything we had anticipated, and the next phase of growth was going to take effort that I just was not excited about,” she said. “With that, I thought the company deserved a path forward that didn't require me as the CEO.” So, seventeen years after launching the business, she began looking for a buyer. She wanted one focused on long-term growth and credibility. Here’s how she got there: ----------------------------------------------------------------- ​How she sold a federal contracting firm after building it to $100M revenue ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/08hwhgu2v0mzrpfl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NlcnZpY2VzL3d3Yy1nbG9iYWwtYWNxdWlyZWQtYnktY29tbWFuZC1ob2xkaW5ncy8= )​ ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/08hwhgu2v0mzrpfl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NlcnZpY2VzL3d3Yy1nbG9iYWwtYWNxdWlyZWQtYnktY29tbWFuZC1ob2xkaW5ncy8= ) Sponsored by ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/wnh2h6uqn9rg6ea7/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) --------------------------------------------- Legal counsel that thinks like a deal partner --------------------------------------------- Buying or selling a business isn’t an academic exercise. It’s a high-stakes business decision—and I approach it that way. I'm Jennifer Settles ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/vqh3hmuol2ngr5bg/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20vYWJvdXQv ), and I work with founders, buyers and advisors who want more than a list of risks. They want clear guidance, smart tradeoffs, and a lawyer who understands how deals actually get done. What clients can expect from me is direct, actionable advice grounded in business reality, including risk assessment, leverage, timing, and long-term objectives, not theoretical worst-case scenarios. I take a collaborative approach with counterparties and advisors because trust across the table produces better outcomes than aggressive posturing. My judgment is informed by more than 60 completed M&A transactions representing over $200 million in deal value, as well as a career spent advising business owners through complex, high-stakes decisions. The goal isn’t to win legal arguments. It’s to help you close the right deal, with eyes wide open. ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/wnh2h6uqn9rg6ea7/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) -->Learn more about the Law Office of Jennifer M. Settles ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/wnh2h6uqn9rg6ea7/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) Learn more about the Law Office of Jennifer M. Settles ( https://jsettleslaw.com/ ) ----------------------------------------------------------------- This company sold for $325M and the founder didn't make anything 😱 ----------------------------------------------------------------- When a company sells, we often hear the top-line number—and assume the founder made millions. But that doesn't always happen with VC-backed businesses. Here's an eye-opening account Noah Shanok ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/m2h7h6u3vkoepgtm/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL25vYWhzaGFub2sv ) shared recently on LinkedIn, where he wrote: The company that I founded and ran for 8 years was sold for $325M and I didn’t make anything (nor did my investors). 👉 Here’s what Noah learned ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/7qh7h2u9qv0z7paz/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3Bvc3RzL25vYWhzaGFub2tfdGhlLWNvbXBhbnktdGhhdC1pLWZvdW5kZWQtYW5kLXJhbi1mb3ItOC1hY3Rpdml0eS03NDIyNjQyNTAyMjYxODIxNDQyLW1fSFk_cmNtPUFDb0FBQUZsQlhvQmJVYXdkXzRRN3V0Qk93YVdBUTBvcER5YVFJcyZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wJnV0bV9zb3VyY2U9c2hhcmU= ). We've written an explainer about this kind of situation, too: ​What happens when a company sells for less money than it raised in funding? ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/p8hehqu4mk9x09hq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zYWxlLXByaWNlLWxlc3MtdGhhbi1yYWlzZWQv )​ See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/48hvh7umvz0g8dax/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/6qhehoulzvpoglfo/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/25h2h9u36r7dzns3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/qvh8h8udzg8n5eul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/g3hnhwumr7ep5rhr/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz/9qhzhdud0kg9mwf9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz ) | Update your profile ( https://preferences.convertkit-mail2.com/qdugv3vkges7h4z86nkalh8ddxdkkc4hpkwgz )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/owhkhwu4pxv27ntv/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) We love sharing stories of how founders built and sold. But we know you need more than inspiration... You need guidance for how to approach you own sale. Did you know we also offer lots of posts about how to sell your business? -->Browse our resource & advice posts ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/7qh7h2uopv8p64hz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NhdGVnb3J5L3Jlc291cmNlcy8= ) Browse our resource & advice posts ( https://theygotacquired.com/category/resources/ )​ Here are a few of our most popular posts about how to sell: --------------------------------------------------------------- Why you shouldn’t wait until you burn out to sell your business --------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/owhkhwurl3nl64uv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsLWJlZm9yZS15b3UtYnVybi1vdXQv ) -->Read the post ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/owhkhwurl3nl64uv/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsLWJlZm9yZS15b3UtYnVybi1vdXQv ) Read the post ( https://theygotacquired.com/resources/sell-before-you-burn-out/ )​ ----------------------------------------------------------------- Don’t underestimate due diligence: How to juggle operations and this grueling phase of your sale ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/z2hgh7u3r97rk3ip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9iYWxhbmNlLWR1ZS1kaWxpZ2VuY2Utd2l0aC1vcGVyYXRpb25zLw== ) -->Read the post ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/z2hgh7u3r97rk3ip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9iYWxhbmNlLWR1ZS1kaWxpZ2VuY2Utd2l0aC1vcGVyYXRpb25zLw== ) Read the post ( https://theygotacquired.com/resources/balance-due-diligence-with-operations/ )​ --------------------------------------------------------- Want to sell your business someday? Do these 4 things now --------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/p8hehquz5kd524fq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9kby10aGlzLW5vdy10by1zZWxsLXlvdXItYnVzaW5lc3MtbGF0ZXIv ) -->Read the post ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/p8hehquz5kd524fq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9kby10aGlzLW5vdy10by1zZWxsLXlvdXItYnVzaW5lc3MtbGF0ZXIv ) Read the post ( https://theygotacquired.com/resources/do-this-now-to-sell-your-business-later/ )See you next time, ​ Lexi Grant Founder & CEO ​They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/25h2h9u76lzke4i3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tLw== )​ ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/vqh3hmuomg2kmvcg/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/l2heh6u33zp869c6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/x0hph3ue7z7065a5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/6qhehou7v72xmdio/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw/qvh8h8u8ze590nal/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw ) | Update your profile ( https://preferences.convertkit-mail2.com/e5uldndklvb0u6q7wmu8h8ooeo22clhz0olw )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/g3hnhwumg89gp5ar/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) SPONSORED BY ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/n2hohquv29q2r7u6/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) February 3, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/reh8h9umkldkx8t2/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNzV1N2g4aDZxa2xya2E2cmdnN3JsYXdycm1yNjZibmgwcnBkaw== )​ It pays to have investors who are aligned with your purpose. For the co-founders of U.K.-based Grid Finder, a community esports platform for simulated car racing across Nintendo, Playstation, Xbox and PCs, that alignment led to an unexpected 7-figure sale… Before the company had even generated revenue. When founder Tom Bunten first met representatives from RAFA Racing Club at a raceway near Austin, Texas, the team’s founder Rafael Martinez was just starting to build luxury motorsports-enthusiast clubs around the world. There were obvious synergies. “We spoke the same language, we had the same passions,” Bunten said, adding that the RAFA team planned to put sim racing setups into their clubs. “It was like a physical incarnation of what we were building online.” RAFA’s venture arm, Maximo Capital, invested £320,000 ($400,000 USD) in Grid Finder in 2022, and when Martinez started talking about acquisition about a year later, things fell into place. “We had a bit of a fairy tale acquisition,” Bunten said. RAFA Racing Club acquired Grid Finder in December 2023 for £3 million ($4 million USD). Here are all the details: ----------------------------------------------------------------- ​An esports platform sold for £3 million to one of their investors – before they had revenue ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/l2heh6ulqm2qw4h6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvZ3JpZC1maW5kZXItYWNxdWlyZWQtYnktcmFmYS1yYWNpbmctY2x1Yi8= )​ ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/l2heh6ulqm2qw4h6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3NhYXMvZ3JpZC1maW5kZXItYWNxdWlyZWQtYnktcmFmYS1yYWNpbmctY2x1Yi8= ) Sponsored by ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/n2hohquv29q2r7u6/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) --------------------------------------------- Legal counsel that thinks like a deal partner --------------------------------------------- Buying or selling a business isn’t an academic exercise. It’s a high-stakes business decision—and I approach it that way. I'm Jennifer Settles ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/e0hph0u7m3vm5nb8/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20vYWJvdXQv ), and I work with founders, buyers and advisors who want more than a list of risks. They want clear guidance, smart tradeoffs, and a lawyer who understands how deals actually get done. What clients can expect from me is direct, actionable advice grounded in business reality, including risk assessment, leverage, timing, and long-term objectives, not theoretical worst-case scenarios. I take a collaborative approach with counterparties and advisors because trust across the table produces better outcomes than aggressive posturing. My judgment is informed by more than 60 completed M&A transactions representing over $200 million in deal value, as well as a career spent advising business owners through complex, high-stakes decisions. The goal isn’t to win legal arguments. It’s to help you close the right deal, with eyes wide open. ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/n2hohquv29q2r7u6/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) -->Learn more about the Law Office of Jennifer M. Settles ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/n2hohquv29q2r7u6/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) Learn more about the Law Office of Jennifer M. Settles ( https://jsettleslaw.com/ ) ---------------------------------- Positioning for a feel-good year 🙌 ---------------------------------- For many of us in the States, the world feels out of control right now. Lots of doom and gloom. It's heartbreaking, frustrating and scary. And it's also distracting. It feels awkward to focus on business when more important things are at stake. Here's how I refocus when work feels insignificant: I remind myself that They Got Acquired is literally redistributing wealth. It's putting money in your pocket, so we can make better decisions for the next generation. And so I want to point out what IS in your control right now—and it's something you can feel really good about in 2026... Making your business more valuable. 💪 This could be the year you: → Fix the weaknesses that would tank your valuation → Build the systems that make your business transferable → Position yourself for a premium exit (whenever you're ready) Most founders wait until they want to sell to start preparing. By then, it's too late to maximize value. But simply by reading this free newsletter, you are learning how to build smart now, so you can sell for more later. This is the perfect antidote to doom and gloom, because it gives you the power to build the future you want—on your terms. If you want to do more to increase the value of your business, our course The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/owhkhwuwxm9x5rhv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) is here for you. It takes just 6-9 hours to complete, and could add millions to your sale price. But if simply reading this newsletter is all you can manage right now, that is enough! That is a step in the right direction. And right now, every step in the right direction is a win. See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/g3hnhwumg89gp5ar/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/6qhehoulx8rx00ho/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/25h2h9u3lp9ln9s3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/9qhzhdud4vw4nvf9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/48hvh7umwdlwk7bx/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e/08hwhgu2n6enn0al/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e ) | Update your profile ( https://preferences.convertkit-mail2.com/68uovdv2o9b8h5zkrmkcohp00q0kkh9hldw4e )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/kkhmh2u8r3dw8mil/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) We've published a LOT of stories in the last couple of years. Here are three of the most popular ones we shared before you joined us. ----------------------------------------------------------------- She hired a CEO to strengthen her online training business, then sold for $4.5M ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/z2hgh7u3r8r2qzup/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvcHJvb2ZyZWFkLWFueXdoZXJlLWFjcXVpcmVkLWJ5LW9uZm9saW8taG9sZGluZ3Mv ) -->Read the story ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/z2hgh7u3r8r2qzup/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvcHJvb2ZyZWFkLWFueXdoZXJlLWFjcXVpcmVkLWJ5LW9uZm9saW8taG9sZGluZ3Mv ) Read the story ( https://theygotacquired.com/content/proofread-anywhere-acquired-by-onfolio-holdings/ )​ ----------------------------------------------------------------- He grew a blog for developers to 7M monthly pageviews, then sold it to an advertiser ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/p8hehquz5l5wnvcq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvY3NzLXRyaWNrcy1hY3F1aXJlZC1ieS1kaWdpdGFsb2NlYW4v ) -->Read the story ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/p8hehquz5l5wnvcq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NvbnRlbnQvY3NzLXRyaWNrcy1hY3F1aXJlZC1ieS1kaWdpdGFsb2NlYW4v ) Read the story ( https://theygotacquired.com/content/css-tricks-acquired-by-digitalocean/ )​ ------------------------------------------------------------- The gutsy cold pitch that landed Laura Roeder a 7-figure deal ------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/x0hph3uwdldvq8a5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGF1cmEtcm9lZGVyLXNvbGQtbWVldC1lZGdhci8= ) -->Listen to the podcast ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/x0hph3uwdldvq8a5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGF1cmEtcm9lZGVyLXNvbGQtbWVldC1lZGdhci8= ) Listen to the podcast ( https://theygotacquired.com/podcast/laura-roeder-sold-meet-edgar/ )Until next time, ​ Lexi Grant Founder & CEO ​They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/kkhmh2u8r3dw8mil/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t )​ ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/dphehmued5z7dmbm/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/kkhmh2ull3pkm6ul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/6qhehoul2w2eg9co/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/p8hehqu9mr0nllbq/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk/25h2h9u76ev97lh3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk ) | Update your profile ( https://preferences.convertkit-mail2.com/75uzgrgkzqs2udv506azhwrrmr66bnh0rpdk )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/vqh3hmuom8075pcg/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) SPONSORED BY ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/m2h7h6u32w5prmtm/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) January 27, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/e0hph0u7m5vgx5u8/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivdjh1M2hyaHZtenJuNGNscTIyOXE1c3YzeHdtbGxoOWhxMDg0bg== )​ Many of the stories we write develop because of questions from our audience. A founder wants to know how broker fees work ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/7qh7h2u9d3l7gdaz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9ob3ctbXVjaC1kby1icm9rZXJzLWNoYXJnZS8= ), or what is SDE ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/z2hgh7ue506vg6sp/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZGUtc2VsbGVycy1kaXNjcmV0aW9uYXJ5LWVhcm5pbmdzLWV4cGxhaW5lZC8= ), or when seller financing ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/p8hehqu4r860vofq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsZXItZmluYW5jaW5nLWJ1c2luZXNzLWFjcXVpc2l0aW9uLw== ) makes sense. Today’s post explains a concept we get asked about again and again: 📍 Is it possible to sell your IP (intellectual property)? In most cases, your best chance at landing a meaningful deal involves selling the entire company. But sometimes you can’t sell your entire business. Maybe it’s not profitable, so buyers aren’t interested. Or there’s another reason why it’s time to shut down the company. Or there’s just one piece of the business you don’t need anymore. In those instances, it might make sense to sell your IP. This could include a content library, software algorithm, client list, audience or even processes for doing the work. “Sometimes founders will underestimate the value of [their IP],” said James Marciano, CEO of M&A advisory firm Tuck Advisors. “Under the right circumstances, those things can be acquired by somebody who really appreciates that.” But business owners often fall on the opposite side of the spectrum, too: overestimating the value of what they’ve created. The truth is, your IP is only valuable if another business can use it to improve their financial metrics. In our new guide, we explain: 📍 What counts as IP 📍 How to value your IP 📍 Tips for selling your IP Go ahead, dive into this one! ----------------------------------------------------------------- ​Is it possible to sell your IP? Here’s what you need to know ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/6qhehoulx0rgq8fo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsaW5nLWlwLw== )​ ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/6qhehoulx0rgq8fo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9zZWxsaW5nLWlwLw== ) Sponsored by ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/m2h7h6u32w5prmtm/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) ----------------------------------------------------------------- Selling a business is personal—and you deserve a lawyer who treats it that way ----------------------------------------------------------------- For many founders, an M&A transaction represents years—sometimes decades—of work, risk and identity. I'm Jennifer Settles ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/7qh7h2u9d3l7gncz/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20vYWJvdXQv ), and I understand that, because I’ve spent my career sitting across the table from people making some of the biggest decisions of their lives. Selling your company isn’t just a legal event. It’s a business and life inflection point. My role is to help you navigate the deal with clarity and confidence—by translating legal issues into real-world consequences, prioritizing what actually matters, and keeping momentum intact without losing sight of the stakes. My perspective is shaped by 30+ years as a corporate and M&A lawyer, my own small-business ownership, and hands-on experience guiding over 60+ unique transactions from LOI through closing. My goal isn’t just to close the deal. Rather, it’s to close the right deal for my clients, on terms you understand and can stand behind. ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/m2h7h6u32w5prmtm/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) -->Schedule a free initial consultation ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/7qh7h2u9d3l7gncz/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20vYWJvdXQv ) Schedule a free initial consultation ( https://jsettleslaw.com/about/ ) ------------------------- Finding your sweet spot 🎯 ------------------------- When's the best time to sell your business? We made this graphic for The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/owhkhwuwx59vz0cv/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) to succinctly explain the three factors that affect timing. Thought you might benefit from it, too! ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/p8hehqu4r860vvhq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGVuLXRvLXNlbGwteW91ci1idXNpbmVzcy10aW1pbmcv ) As you can see, timing your sale is about so much more than market conditions. You want to find the intersection of: * Business performance (most important) * Personal energy, and * Market conditions. Two resources that dive more deeply into this topic: ⏰ Our story on how to get the timing right ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/p8hehqu4r860vvhq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy93aGVuLXRvLXNlbGwteW91ci1idXNpbmVzcy10aW1pbmcv ) when you sell your business (if you prefer learning through reading) 🎧 Our 7-minute podcast episode on identifying the right time to sell ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/x0hph3uekx2v88s5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvYnVzaW5lc3Mtc2FsZS10aW1pbmcv ) (if you prefer learning through listening) See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/vqh3hmuom8075pcg/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/kkhmh2unz4w0g5cl/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/25h2h9u3ln9pr0t3/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/g3hnhwumgx987zcr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/3ohphdu3xvm567br/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk/48hvh7umwkldz6hx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk ) | Update your profile ( https://preferences.convertkit-mail2.com/75uzgrgkzqs8h6dr508fzhweg7o66bnh0rpdk )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/g3hnhwu3o7nolwur/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Here's one of the coolest things we do at They Got Acquired... You know we write a lot of case studies and compile a ton of data, right? Well, every so often, we turn those into reports. And here's the thing... --------------------------- Our reports are GOLDMINES 💰 --------------------------- They include details about acquisitions you can't find anywhere else. And many of them are free! So far, we've published reports on: * ​SaaS deals ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/9qhzhdup3kx36ms9/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvc2Fhcy1kZWFscy8= )​ * ​Media & content deals ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/3ohphdu796r925cr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvY29udGVudC1jb21wYW5pZXMtdGhhdC1zb2xkLw== )​ * ​Agency deals ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/n2hohqu35wg5xzt6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvYWdlbmN5LWRlYWxzLXJlcG9ydC8= )​ * ​E-commerce deals ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/48hvh7urqz9qpxcx/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMvZWNvbW1lcmNlLWRlYWxzLw== )​ Each report comes with stories that share context and a spreadsheet full of data. Grab the one that's most relevant for you! ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/wnh2h6uwv94vkls7/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMv ) -->Browse all our reports ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/wnh2h6uwv94vkls7/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMv ) Browse all our reports ( https://theygotacquired.com/reports/ )​ See you next time, ​ Lexi Grant Founder & CEO ​They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/reh8h9u0v97v3pa2/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tLw== )​ ​ ​ ​ P.S. Interested in why I'm building They Got Acquired? This podcast episode shares my story ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/l2heh6ulqr5kq4s6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGV4aS1ncmFudC10aGV5LWdvdC1hY3F1aXJlZC8= ). ​ ------------------ 🙌 How we can help ------------------ Next steps if you're thinking about selling your business: - Join our course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/m2h7h6u32ekn20um/aHR0cHM6Ly9wbGF5Ym9vay50aGV5Z290YWNxdWlyZWQuY29tLw== ), to get exit-ready - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/e0hph0u002z84es8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/58hvh8ug90928wa6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/08hwhgudw0xw98sl/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3/8ghqh3ulpe3p3ehk/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3 ) | Update your profile ( https://preferences.convertkit-mail2.com/p9u9kpk69liquwl2rrhqhpdkx933hrhgr7o3 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/reh8h9umk5dx73i2/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) SPONSORED BY ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/8ghqh3uow5d93ptk/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) January 20, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/m2h7h6u32n5e9oam/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvcDl1ZWg5aDJycnZuZWhtNmdndzZrYXBka3g5MzNocmhncjdvMw== )​ "I never figured out how to not be available 24/7." For 10 years, Gus Reckel lived and breathed his Brooklyn bakery, L'imprimerie. The business thrived: ✨ Named "best chocolate chip cookie in NYC" 📱 Didn't close a single day during COVID 💰 $1.56M in annual revenue 🐝 He even kept bees on the roof to make honey But success came at a brutal cost. "The bakery essentially made it impossible to have a life outside of work,” Reckel said. When his husband's mother passed, they wondered, “Why are we pushing so hard, and what are we sacrificing in the process?” eckel had a hidden asset in addition to his business: he owned the building, which he’d bought in 2014. ​ In addition to the storefront, it also had several apartments, and Reckel lived in one in the early days. When it came time to sell the business, he sold it separately from the building. Here’s more on his story… ----------------------------------------------------------------- ​From baguettes to burnout: How this French baker turned his beloved bakery into a 7-figure retirement plan ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/e0hph0u7mnv4e7b8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Byb2R1Y3QvbGltcHJpbWVyaWUtYWNxdWlyZWQv )​ ----------------------------------------------------------------- ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/e0hph0u7mnv4e7b8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Byb2R1Y3QvbGltcHJpbWVyaWUtYWNxdWlyZWQv ) Sponsored by ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/8ghqh3uow5d93ptk/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) --------------------------------------------- Legal counsel that thinks like a deal partner --------------------------------------------- Buying or selling a business isn’t an academic exercise. It’s a high-stakes business decision—and I approach it that way. I'm Jennifer Settles ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/z2hgh7ue5d6w70tp/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20vYWJvdXQv ), and I work with founders, buyers and advisors who want more than a list of risks. They want clear guidance, smart tradeoffs, and a lawyer who understands how deals actually get done. What clients can expect from me is direct, actionable advice grounded in business reality, including risk assessment, leverage, timing, and long-term objectives, not theoretical worst-case scenarios. I take a collaborative approach with counterparties and advisors because trust across the table produces better outcomes than aggressive posturing. My judgment is informed by more than 60 completed M&A transactions representing over $200 million in deal value, as well as a career spent advising business owners through complex, high-stakes decisions. The goal isn’t to win legal arguments. It’s to help you close the right deal, with eyes wide open. ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/8ghqh3uow5d93ptk/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) -->Learn more about the Law Office of Jennifer M. Settles ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/8ghqh3uow5d93ptk/aHR0cHM6Ly9qc2V0dGxlc2xhdy5jb20v ) Learn more about the Law Office of Jennifer M. Settles ( https://jsettleslaw.com/ ) ------------------------------------- How to choose one broker over another ------------------------------------- We've heard from lots of founders lately who want to sell their business this year and are looking for broker or advisor suggestions ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/x0hph3uek723zos5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ). It's encouraging to see this surge of founders looking to sell. We usually get an influx of requests in January, but I wasn't sure it would happen this year because there's so much uncertainty in the world right now. I see this as good news! Founders who connect with advisors through us know they're in capable hands—we suggest professionals who have experience selling your type of business and who come recommended by other founders who've successfully exited. But then what if you have more than one firm you like? How do you pick? We've gotten this question several times lately, and here's what I recommend: 🔍 Look at their fees. Here's a primer on how advisors typically charge ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/7qh7h2u9d4lz87bz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9ob3ctbXVjaC1kby1icm9rZXJzLWNoYXJnZS8= ). Which one will give you the best deal, on both commission and upfront fees? 🔍 Talk to founders they've worked with before. Ask the advisors for references, then ask those founders about communication style, deal outcomes, and whether they'd work with that advisor again. 🔍 Get a valuation from each firm. Not only is this a chance to see how they might value your business, it's an opportunity to work with them on a small-scale project to see how they operate. You're not necessarily looking for the highest valuation here; instead, look for clues about what each firm will be like to work with in the months ahead. 🔍 See who you get along with the best. No, this isn't a trivial way to choose a partner, especially one who has ticked all the important boxes. You'll work closely with this person for months, possibly through a stressful situation, so you want to genuinely like and trust them. Remember: Choosing the right partner is a big deal. It's smart to take some time to find the right one. If you're starting the sale process this year, we're rooting for you! See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/reh8h9umk5dx73i2/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ----------------- 🙌 How we can help ----------------- Next steps if you're thinking about selling your business: - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/x0hph3uek723zos5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/z2hgh7ue5d6w7qip/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth - Request a free advice call ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/kkhmh2unz9wme7hl/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FkdmljZS1mb3Itc2VsbGluZy15b3VyLWNvbXBhbnkv ) to talk through your options ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/qvh8h8ude6wn24ul/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o/wnh2h6uqmo7gvwh7/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o ) | Update your profile ( https://preferences.convertkit-mail2.com/27ulzpz6l3boh8ll5kxs3hgz5m744hghm8r6o )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/7qh7h2u09kqz28hz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) ​ ​Read on web ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/qvh8h8url0wqodsl/W0FSQ0hJVkUgVVJMIEdPRVMgSEVSRV0lMjA= )​ When new readers join us, they sometimes ask: How can you help me? 🔵 If you're looking to sell in the next year And your annual revenue is between $300k - $25M... We can suggest several M&A advisors or brokers who: 1) Specialize in selling your type of business and 2) Come recommended by other founders who've sold. This matching service is free for founders: -->Request an M&A advisor/broker match ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/owhkhwurn2kkekav/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) Request an M&A advisor/broker match ( https://theygotacquired.com/recommend-ma-advisor/ )Not sure whether you want or need an M&A advisor or broker? ​This post ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/6qhehoup306le2bo/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3Jlc291cmNlcy9idXNpbmVzcy1icm9rZXJzLw== ) explains the pros and cons of working with an advisor to sell your business. ------------------------ 🙌 Other ways we can help ------------------------ Here are a few more resources that might be helpful: * A free quick valuation ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/m2h7h6u3okpd8lsm/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) so you can see how much your business is worth ​ * ​Reports ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/x0hph3uwz5rrmds5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlcG9ydHMv ) full of case studies and data about founders who sold ​ * Posts covering the basics of how to sell your business ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/6qhehou7wmkk4dao/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2NhdGVnb3J5L3Jlc291cmNlcy8= )​ We continue to roll out new resources for founders, so if there's something you're looking for, press reply and let us know. Until next time, Lexi Grant Founder & CEO They Got Acquired ​ ​ P.S. Interested in why I'm building They Got Acquired? This podcast episode shares my story ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/08hwhgum5n2d8nul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvbGV4aS1ncmFudC10aGV5LWdvdC1hY3F1aXJlZC8= ). ​ ---------- About us 👋 ---------- We believe every hard-working founder deserves an exit. But not every company is positioned for a sale. We're here to change that — and help you land a life-changing deal. ​ At They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz/7qh7h2u09kqz28hz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ), we help founders sell their business. ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz ) | Update your profile ( https://preferences.convertkit-mail2.com/lmup595opwf6uwq95nt6h8kxn400igh24mpz ) P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/qvh8h8udevlkrdal/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 17, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/g3hnhwumgn0q36hr/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvbXZ1N2g1aHEyZTY1Z2Z2NW9vNDV3aXJrOTUwcXFiM2hlOWd2biUyMA== )​ This is your last chance to get a discount on The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/9qhzhdud4xe5p9h9/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )! At midnight tonight, the price goes up. Use code LAUNCHDISCOUNT for $200 OFF. -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/9qhzhdud4xe5p9h9/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )💥 Here's what you get: A roadmap to building a business buyers will pay millions for. A deep dive into the levers that actually move the needle on valuation. Expert interviews. Templates and checklists. Everything you need to prepare for a premium exit. 💥 The ROI: It's no exaggeration to say that small strategic moves now could add millions to your sale price. 💥 The cost of waiting: Every month you delay preparing is a month you can't get back. The changes that maximize your sale price take time to implement, so it's best to start now. If you've been on the fence, this is the moment to decide. Launch pricing ends tonight at midnight. ​Get The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/9qhzhdud4xe5p9h9/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). See you inside, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/qvh8h8udevlkrdal/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ P.S. You've worked too hard to leave money on the table. Let’s get you the exit you deserve! ​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/3ohphdu3xrkp7vsr/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r/n2hohquv2gl732a6/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r ) | Update your profile ( https://preferences.convertkit-mail2.com/zluowvw9olbnhk5w264bphwokq500b6h37v4r )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/reh8h9umk36r24t2/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 16, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/08hwhgu2n9l5oebl/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNjh1ZWg4aDV4bjlxNWlrcTg4Z3FtdHBlZGdua2toOWhsZHc0ZSUyMA== )​ Hi there, Let's talk about ROI for a second. We'll use a tale of two founders... Founder A focuses on building a business, but doesn't make time to optimize for a sale. Say that business is doing $1M EBITDA, and it fetches a 2.5x multiple, so the founder walks away with a $2.5M deal. Now watch Founder B, who has a similar business, but prepares ahead of time for the sale. This founder prioritizes clean financials, recurring revenue, and systems that run without them. That $1M EBITDA business gets a 6x multiple, so the founder celebrates a $6M deal. 🥂 Same business size. Same industry. The only difference? Founder B knew which levers to pull and pulled them early. Preparation is the difference between a $2.5M deal and a $6M deal. In this scenario, it resulted in $3.5M more. I want you to be Founder B! We teach you which levers to pull in our new course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/8ghqh3uow2rv0nuk/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). Until tomorrow, you can join at our launch price of $799. On Saturday, Jan. 17 at midnight EST, the price goes up to $999. -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/vqh3hmuomvw7x7ig/aHR0cDovL3BsYXlib29rLlRoZXlHb3RBY3F1aXJlZC5jb20= ) Join The Exit Playbook ( http://playbook.TheyGotAcquired.com )Use code LAUNCHDISCOUNT for $200 OFF. ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/vqh3hmuomvw7x7ig/aHR0cDovL3BsYXlib29rLlRoZXlHb3RBY3F1aXJlZC5jb20= ) In The Exit Playbook, you'll learn: * Which changes add millions to your valuation (and which ones don't matter) * How to think like a buyer so you build what they actually want * How to spot and fix the risks that tank valuations during due diligence * The strategic moves that separate 2x exits from 6x exits The ROI is huge: If this course helps you improve your multiple by just 1x, that's an extra $1M in your bank account on a $1M EBITDA business. This pays for itself thousands of times over. 💪 -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/8ghqh3uow2rv0nuk/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )See you inside, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/reh8h9umk36r24t2/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/l2heh6ulqnx90mh6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6/m2h7h6u32q4pgdam/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6 ) | Update your profile ( https://preferences.convertkit-mail2.com/gkuvoko2vds5hlg6qvlcrh8wx2699imh2dkv6 )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/l2heh6ulq04ek3b6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 14, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/m2h7h6u32g9vn3hm/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvNzV1N2g4aDZkOTAybWk2cmdnN3JsYXdlZzdvNjZibmgwcnBkayUyMA== )​ Exit advice shouldn't require a VC network. 📣 For too long, bootstrapped founders have been left out of these conversations. M&A felt intimidating and out of reach. NOT ANYMORE. 💪 Welcome to The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/e0hph0u7mpe6n4h8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ), where you'll learn how to build your business NOW, so you can sell for more later. This self-paced course makes the M&A world accessible... which makes acquisitions possible for all of us. ✨ ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/x0hph3uekrzo70i5/aHR0cDovL3BsYXlib29rLlRoZXlHb3RBY3F1aXJlZC5jb20= ) Now, to be clear, the information we teach in this course is applicable for both bootstrappers and founders who raised money. Because best practices for building a sellable business are mostly the same regardless of whether you raised or not. But don't make the mistake of shying away from maximizing the value of your company just because you don't have friends who have exited to show you the way. All 👏 founders 👏 deserve 👏 exit-planning 👏 support. 👏 We're here for you. -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/e0hph0u7mpe6n4h8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )Use code LAUNCHDISCOUNT for $200 OFF until Saturday, January 17. ​Build smart now ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/e0hph0u7mpe6n4h8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). Sell for more later. 💪 See you inside, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/l2heh6ulq04ek3b6/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/qvh8h8ude7vz6lal/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e/g3hnhwumgdnrz2ir/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e ) | Update your profile ( https://preferences.convertkit-mail2.com/68uovdv2o9b8h5xlp8dfohpedgnkkh9hldw4e )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/48hvh7umwz93nghx/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 13, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/wnh2h6uqm94d38t7/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivd3Z1MmhnaGttd3Flemg5cjU1MnJxdG5xMm9reHhzOGh3MjhnOSUyMA== )​ We just launched our new course, The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/l2heh6ulq54pz9b6/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). It helps you build your company in a smart way now, so you can sell for more later. If you make one investment in your business this year, this should be it. Here's why... ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/7qh7h2u9dv8emxfz/aHR0cDovL3BsYXlib29rLnRoZXlnb3RhY3F1aXJlZC5jb20vI3ZpZGVv ) -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/l2heh6ulq54pz9b6/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )Join by Saturday, Jan. 17, to get $200 OFF. Use this code when you check out: LAUNCHDISCOUNT ---------------------------------------- How to get your financials buyer-ready 🎧 ---------------------------------------- We all know we need to have our books in good shape for a sale – but what exactly does that mean? And if you don’t have an accounting background, how do you know what to look for? As part of The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/kkhmh2unzgep9ebl/aHR0cDovL3BsYXlib29rLlRoZXlHb3RBY3F1aXJlZC5jb20= ), I interviewed several experts, including Lauren Colson, a CFO who helps founders get their financials ready for a sale. My original intent was to keep this interview only for course participants. But we're releasing it publicly – both so more founders have an opportunity to learn from Lauren, and to give you a little taste of what our course covers. So enjoy this conversation with Lauren here, or use your podcast app: ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/qvh8h8udegv366ul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvaG93LXRvLWdldC15b3VyLWZpbmFuY2lhbHMtYnV5ZXItcmVhZHkv ) -->Listen to the episode ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/qvh8h8udegv366ul/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3BvZGNhc3QvaG93LXRvLWdldC15b3VyLWZpbmFuY2lhbHMtYnV5ZXItcmVhZHkv ) Listen to the episode ( https://theygotacquired.com/podcast/how-to-get-your-financials-buyer-ready/ ) ---------------------------- Behind the business (of TGA) ---------------------------- How does an online course come to be? Here are the tools I leaned on to create and launch The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/kkhmh2unzgep9ebl/aHR0cDovL3BsYXlib29rLlRoZXlHb3RBY3F1aXJlZC5jb20= ): ​ ​⚙️ Swipe Pages ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/n2hohquv2wg4o6b6/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvc3dpcGVwYWdlcy8= ): To create our sales page. This was the star of the show! It's so easy to create a professional-looking landing page now. ​ ⚙️ Tella ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/reh8h9umk97p5kt2/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvdGVsbGFocS8= ): To record videos and my screen. Huge fan. It's like Loom, but with more features, including the option to make my headshot bigger than a tiny circle. Easy to edit there, too. ​ ​⚙️ VEED.IO ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/08hwhgu2n0x47vcl/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvdmVlZGhxLw== ): To clean up my video background and add a logo. They have many more features I didn't use, too. ​ ​⚙️ Teachable ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/8ghqh3uowe385dsk/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvdGVhY2hhYmxlLw== ): To host the course. It's a reliable way to organize everything, and makes it easy for participants to see their progress. Also love that it's easy to create discount codes and run an affiliate program. ​ ​⚙️ Kit ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/vqh3hmuom246krag/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkva2l0LmNvbS8= ): To send emails. We've used this email service provider for years to grow our audience, and now we're using it to tell you about the course. It integrates with Teachable, so we also use it to send a welcome sequence to course participants when they join. ​ ​⚙️ Google Slides, Sheets & Docs: To create the lessons, templates and resources. I also did all my planning and outlining in Docs. ​ ​⚙️ Zencastr ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/e0hph0u7m9eznru8/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvemVuY2FzdHIv ): To record audio and video interviews with expert guests. It's easy to use, every time. See you inside! -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/l2heh6ulq54pz9b6/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )Until next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/7qh7h2u9dv8e4xhz/aHR0cDovL1RoZXlHb3RBY3F1aXJlZC5jb20= ). ​ P.S. Have questions about the course? Hit reply. I'm here for you! ​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/owhkhwuwx3ne8eiv/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz/x0hph3uek8zmnrh5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz ) | Update your profile ( https://preferences.convertkit-mail2.com/lmup595opwfmhnq3l8gc6h8kxn400igh24mpz )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/7qh7h2u93govlncz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 12, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/x0hph3uexgw808f5/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2IvcWR1OGg3aDRlOHBnZWJ6d25ubXc3dTgycHZya2tpNGhwa3dneiUyMA== )​ Whoohoo! ​The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/e0hph0u75x09ola8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) is officially live. This is the course I wish I'd had before my first exit. We teach you which levers to pull today so you can sell for more later. Most founders wait until they're ready to sell to learn what makes their business valuable. By then, it's too late to make the changes that really matter. 💰 The ROI of investing in this course? It’s no exaggeration to say small strategic moves now could add millions to your exit. This course pays for itself thousands of times over. ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/e0hph0u75x09ola8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) -->Join The Exit Playbook ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/e0hph0u75x09ola8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ) Join The Exit Playbook ( https://playbook.TheyGotAcquired.com )Here's what's inside: ✅ Think like a buyer — know what drives your value ✅ Understand how deals happen — and spot opportunities early ✅ Identify which levers to pull that will really move the needle ✅ Spot hidden risks that could tank your valuation ✅ Time your exit strategically to maximize your sale The course retails for $999, but as a newsletter subscriber, if you join us this week (before Saturday, January 17 at 11:59pm EST), you can get $200 off. Launch week $200 discount: Use code LAUNCHDISCOUNT ​Build smart now ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/e0hph0u75x09ola8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t ). Sell for more later. 💪 See you inside, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/7qh7h2u93govlncz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ P.S. You've poured years into building your business—don't leave money on the table when you exit. Join us ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/e0hph0u75x09ola8/aHR0cHM6Ly9wbGF5Ym9vay5UaGV5R290QWNxdWlyZWQuY29t )!​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/owhkhwuw5zr3dlsv/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov/x0hph3uexgw80nu5/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov ) | Update your profile ( https://preferences.convertkit-mail2.com/4zuexwxne0fehpw08zwuxh6kd8l77a5hn4kov )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz/x0hph3uex5kzmzs5/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) January 8, 2026 ​Read on web ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz/58hvh8uglr30w9i6/aHR0cHM6Ly9ja2FyY2hpdmUuY29tL2Ivd3Z1MmhnaGttdjY5bXM5cjU1MnJxdG5xMm9reHhzOGh3MjhnOSUyMA== )​ Hey there, If you've followed us for a while, you know our core message: 💥 Don't wait until you're ready to sell to think about what makes your business valuable. We've been preaching this for four years. In every interview. Every story. Every piece of advice. The founders who prepare early get better outcomes. The ones who wait leave money on the table. But here's the problem: We've been telling you to prepare without giving you a comprehensive tool to actually do it. Sure, we've shared stories and insights. We've connected you with advisors. But we haven't given you a systematic way to understand exactly what to do today to maximize your sale tomorrow. 💥 That changes on Monday, when we launch The Exit Playbook. The Exit Playbook is the comprehensive resource you’ve been waiting for—everything you need to prepare your business for a premium exit. Inside this course, you'll learn: * Which levers actually move the needle on valuation (and which don't matter) * How to think like a buyer so you build what they want to pay for * How to spot and fix risks before they tank your deal * The strategic moves that separate 2x exits from 6x exits We've been preaching "prepare early" for years. Soon you’ll have the playbook to actually do it. 💥 Build smart now. Sell for millions more later. See you Monday, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz/x0hph3uex5kzmzs5/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ). ​ P.S. This course will retail at $999 – but during launch week only, you can get it for $799. Don’t miss the launch on January 12!​​ ​ ​ What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz/g3hnhwumx4gn2mur/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz/3ohphdu3vexr8zbr/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz ) | Update your profile ( https://preferences.convertkit-mail2.com/lmup595opwfmhnqv75qi6h8kxn400igh24mpz )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​

( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/7qh7h2u0x63pm9hz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ) Hi! Thanks for being here! 👋 First up: Press reply and let us know... * What are you hoping to learn here? * How'd you hear about us? Or just respond with a HEY. Responding helps your inbox know you want to see our emails, so they don't send us to spam. Plus, it's fun for us to see who our new subscribers are! ------------------- See you Tuesdays ✌️ ------------------- We send our newsletter once a week, on Tuesdays. Since you just signed up, we'll also send you some of the best stories you missed on the next few Sundays. ---------------------------------- Our mission at They Got Acquired 🙌 ---------------------------------- Know what would’ve been incredibly helpful when I sold my content company? Stories of how other content companies of a similar size had been acquired, including who they sold to and for how much. But 6- and 7-figure deals simply weren't visible online. Until now, there was no go-to place to find that information. That’s why we’re building They Got Acquired. Here's what we believe: It's time to redefine startup success. We highlight companies — and the founders who build them — that don’t follow the Silicon Valley narrative. Not every founder wants to grow a unicorn. We need more examples of success that include revenue-based growth, profitability, sustainable work hours and underrepresented founders. Every hard-working founder deserves an exit. But not every company is built for one. We're out to change that. THANK YOU for being here. We look forward to supporting you as you work toward selling your business! See you next time, Lexi Grant Founder & CEO I had two "small" exits and didn't know where to find support. That's why I created They Got Acquired ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/7qh7h2u0x63pm9hz/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29t ).​ ​ ----------------- 🙌 How we can help ----------------- Next steps if you're thinking about selling your business: - Ask us to recommend an advisor or broker ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/m2h7h6u8kmqmrwim/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL3JlY29tbWVuZC1tYS1hZHZpc29yLw== ) you can trust - Use our free valuation tool ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/p8hehqu47kwzpgbq/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2J1c2luZXNzLXZhbHVhdGlvbi8= ) to see how much your company's worth - Request a free advice call ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/7qh7h2uovw6wglfz/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL2FkdmljZS1mb3Itc2VsbGluZy15b3VyLWNvbXBhbnkv ) to talk through your options What's They Got Acquired? About us ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/g3hnhwu37eqd77hr/aHR0cHM6Ly9UaGV5R290QWNxdWlyZWQuY29tL2Fib3V0 ). If a friend forwarded this to you, subscribe here ( https://612cce6c.click.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz/e0hph0ukdl5w2vb8/aHR0cHM6Ly90aGV5Z290YWNxdWlyZWQuY29tL25ld3NsZXR0ZXI= ). ​Unsubscribe ( https://612cce6c.unsubscribe.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz ) | Update your profile ( https://preferences.convertkit-mail2.com/lmup595opwf6u7zkori6h8kxn400igh24mpz )​ P.O. Box 275, Harpers Ferry, WV 25425 ​ ​